The big day has finally arrived, Liz and Pete have found their new actor - Jayden Michael Tyler (Nick Fondulis) - they just need to employ the Hornberger system to get Jack to believe Jayden is his pick. Jenna crashes the party and calls Tracy to an actor emergency where they scour the streets of New York to turn Liz and Jack's carefully formulated audition day into a talent show free-for-all. Distinguished auditionees include Brian Williams, Kathy Geiss (Marceline Hugot), Dot Com, and the silvery outline of robot that is not yet Cheyenne Jackson. Original Air Date: November 5, 2009 Want more Nick and Julie? Check out their other podcast: Takes All Over the Place - wherever you get your podcasts. They can also be found on social @takespod and @blergpodcast
Our guest on the podcast today is Charles Rotblut. Charles is vice president at the American Association of Individual Investors, and he's also editor of the AAII Journal. Charles wrote the book Better Good Than Lucky, which was published in 2010. And he's a CFA charterholder.BackgroundBioAAII JournalBetter Good Than Lucky: How Savvy Investors Create Fortune With the Risk-Reward Ratio, by Charles RotblutAAIIPRISM Wealth-Building Process “Always Leave Home Without It: A Further Investigation of the Credit-Card Effect on Willingness to Pay,” by Drazen Prelec and Duncan Simester, Marketing Letters, NYtimes.com, June 8, 2000.“Aging's Adverse Impact on Decision-Making,” by Charles Rotblut, aaii.com. AAII Investor Sentiment Survey“Meb Faber: ‘To Be a Good Investor, You Have to Be a Good Loser,'” The Long View Podcast, morningstar.com, Sept. 7, 2021.Investor Behavior“A Rules-Based Approach to Managing a Portfolio,” by Charles Rotblut, aaii.com, April 6, 2017.“A Process for Creating Your Own Investing Plan,” by Charles Rotblut, aaii.com. “Using the Power of the Written Word to Improve Your Returns,” by Charles Rotblut, cannonfinancial.com, September 2018.The National Weight Control Registry“Save More Tomorrow:™ Using Behavioral Economics to Increase Employee Saving,” by Richard H. Thaler and Shlomo Benartzi, journals.uchicago.edu, February 2004.“There's a Brilliant Reason Why Van Halen Asked for a Bowl of M&Ms With all the Brown Candies Removed Before Every Show,” by Julie Zeveloff, businessinsider.com, Sept. 7, 2016.“Avoid the Psychological Traps of the Market With The Dreman Screen,” by Charles Rotblut, forbes.com, Oct. 6, 2021.Investing at Level 3, by James Cloonan“The Portfolio Size Effect and Using a Bond Tent to Navigate the Retirement Danger Zone,” by Michael Kitces, kitces.com, Oct. 5, 2016.“Managing Sequence of Return Risk With Bucket Strategies Vs. a Total Return Rebalancing Approach,” by Michael Kitces, kitces.com, Nov. 12, 2014.
Arthur Patterson and Jim Swartz founded Accel in 1983. Under their leadership, they have built Accel into one of the most prominent venture firms of the last 4 decades. Starting with Arthur, as the lead investor, Arthur has helped management teams develop companies into market-defining leaders over an incredible four decades. Prior to co-founding Accel, Arthur was a General Partner of Adler & Company with his career in venture starting at Citicorp Venture Capital. As for Jim, Jim has been the lead director of more than 50 successful companies. He was instrumental as a founder/mentor of Accel London and in the founding of Meritech Capital. Before Accel, Jim was the founding general partner of Adler & Company, which he started with Fred Adler in 1978 after his tenure as a vice president of Citicorp Venture Capital. In Today's Episode with Arthur Patterson and Jim Swartz You Will Learn: 1.) How Arthur and Jim made their first entry into the world of venture capital in the 70's? What was the founding moment for them with Accel? Where did the first discussion happen? Did they align on strategy? Why did they decide to name the firm Accel? 2.) What did the venture ecosystem look like when Arthur and Jim founded Accel in 1983? Why does Arthur believe the specialist always beats the generalist? What was the hardest Accel fund to raise? Why was it the hardest to raise? When did the Accel brand hit an inflection point and fundraising became easier? Where do Arthur and Jim disagree on this? 3.) How do Jim and Arthur feel about the current frothiness of the venture market? Why does Jim believe we are entering a market correction? How do they feel about the inflation of asset value? Through what lens is now the same vs different to 1999/2000? What have been their biggest lessons from experiencing 5 macro booms and busts? 4.) How did Jim and Arthur think about when to expand with a new Accel product? What did Accel do specifically to make the expansion to London and India so successful? What is the key to doing generational transition well? Where do many go wrong here? Do Jim and Arthur agree with Doug Leone, "when you lose seed, you become private equity"? 5.) How do Jim and Arthur think about partner selection within the firm? How have they structured decision-making to ensure politics do not get introduced? How does one create a decision-making framework of accountability without fear to take big risks? What do Arthur and Jim mean when they speak of "the prepared mind"? How does it help them think and operate better?
My personal biggest take-away from Inner Circle mastermind. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- What's up everybody, this is Russell Brunson. Welcome back to the Marketing Secrets podcast. I hope you guys are doing amazing today. I woke up in a good mood today, which is funny because yesterday I woke up in a bad mood. So, anyway, I feel great today, which is awesome. So, want to jump into do podcast episode about what I'm working on. It's interesting the first time I introduced this concept of the value ladders inside the Dotcom of Secrets book, and what's interesting is that it's probably similar for me and for you over the years, the more I do it and the more products I create, the more jacked that my value ladder gets, it goes from me a value ladder to a value maze, to this value puzzle and it just gets more confusing, and meaning back landed circle after two years off, I had this big realization that I've done it once again, my value ladders are maze and I need to step back, cleaned it up. And so, that's what I'm going to talk about today on this episode is how to untangle your valuable ladder or your value mates, whatever you want to call it. All right. So, I'm sure you guys have read Dotcom Secrets book, if not please pause this, go to dotcomsecrets.com, it's spelled out D-O-T-C-O-M secrets.com, and go get the book. Come on now. At this point you always ask me, "Russell I don't know how to get started. Russell, I'm confused". It's okay. The first thing you should definitely do is read the three books that I spent two decades of my life creating for you to take everything I've ever learned and put it in a very simple step by step format, so that's step number one. So, book Dotcom Secrets is the first book, go and read it if you haven't. So, that's where we begin that right. Now, what's interesting is, in the book I talk about this concept of the value ladder, right?, which if you've seen it, you've read the book or you understand it, somebody comes in, and obviously in my dream business I could sell some of the most expensive thing in the world that gives them the most value, right? Like, "Hey, pay me a million dollars and I'll spend two days building out your funnel for you, then I'll drive traffic for you and I'll do all the stuff and you just have to cash the checks". Like that'd be the greatest thing offer someone, right? But because of how much of value it is, how much time, again, I'd have to charge at least a million dollars to do it, plus a percentage of the company and things like that. And so, in your dream world you want to sell the best thing that provides the most value, right? And whenever I talk about some stage minds, like I was coming to you off the street and say, "Hey, give me a million dollars. I'm going to build you a funnel that might make you some money, what would you say?" And you probably look at me and be like, "Russell, you're insane. You look like you're 11 years old.", I know. And so, the problem is people think I'm crazy, cause I haven't provided value yet, right? And so, the value ladder's all about providing value so that somebody fills that value and then they want more, right? And the same thing happens in the real world when we are trying to find our potential spouse, right? The top of the value ladder of the spouse is being married, having tons of kids and that's what we want, right?, but if you walk up to a girl for your first date, you're like, "Oh my gosh, you're beautiful. Do you want to have kids with me?", most women are going to slap you in the face and it's not going to work, right? You haven't provided any value yet. So, we start at the bottom of value ladder, where we take them on a date, if they have a good time on the date they naturally want more, then we take them on a second date and they have a good time there they want more, you take them on third and a fourth, then eventually you kiss, then you fall in love, then you propose and then you get married, then when you come to them like, "Hey, we should have babies.", it's not weird because you provide value every single step in the value ladder and it makes total sense at this point, same thing is true in business. So, my value ladder is somebody listens to a podcast episode or they watch YouTube video, they get some content, they're like, "Oh, Russell's really cool. I like him. I want more of him.", then they go and they buy a book, right? Just like you guys all just went and bought the Dotcom Secrets book. You read the book, you're like, "Oh my gosh, this is amazing. What else does Russell have?", then from there you move up and maybe you take the OFA challenge or you go watch the Funnel Hacks Webinar, or you sign up for ClickFunnels or, oh my gosh, what just happened? I just put you into a value maze, right? You buy the book, what's the next logical step?, I've got a whole bunch of next logical steps and it's confusing, it's a whole bunch of things. And even when someone joins ClickFunnels we have a value ladder inside of ClickFunnels. Right now we're competing with ourselves, we have people doing onboarding calls, we have people doing webinars, we have people doing things, it's just chaos. And I realize that as we are working on ClickFunnels 2.0, working on the onboarding process and working on all the things right now, I keep realizing that despite my best efforts, my value ladder keeps becoming a value maze. And partially it's because I like to create stuff, I like sewing things and I like doing... And hopefully you guys are all like me. Well, hopefully not, but if you are and if we're honest with ourselves, what does your value ladder look like? Can you map it out and say, "Hey, someone's going to buy the book and the next step is for them to do this challenge, the next step for them to do this.", and it's very logical, it's very sequential. And somebody can go on that path, know where they're starting and where they're ending, if not, you probably got a value maze. And it was interesting because in my meetings with my inner circle, last week or two weeks ago, whenever it was, I started looking at this common thread, the people who are crushing it have very clearly defined value ladder, the customer journey is very defined where step by step is. And people are struggling, it's like someone buys this, they can buy this, this and it's all over the place, and I was having this realization like, "Oh no, I did it again". I created so much stuff, because I want to create stuff that got more and more crazy. And so, for the last week or so, I've been noodling on this, "What does that mean? Do I need to shut down some of my sites list? Some of my programs? What does that look like?", I kind of freaking out. And one thing that I talked a lot about the inner circle, when you build your value ladder, you have your front end, right? And then you have, everything moving up. And in theory, after you build the back end of your value ladder, every rung besides the first one, you should never touch those rungs again, in there they're perfect, don't touch them, don't mess them. You build the value ladder at once and you never touch it again, and if you're like me, you want to create more things, the only thing you should be creating your front ends that bring more people into the value ladder and push them up the same path, right? And so, anyway, I should map mine out and I was like, "Hey, if I'm going to do this correctly, I'm going to have to..", for me it's like killing some of my babies, killing somebody's sacred... What's that phrase?, killing sacred cows. These programs, products and things that I love, we have for years, this actually work, I have to kill those things, and it's like, "Oh, that's so hard for me. I love these things, they're my babies, I don't want to kill them.", but honestly for me to be able to streamline what we're doing and make it successful, make it easier, we have to. And so, that's the last week I've been looking at it and napping a value ladder and saying, "Okay. What is the next logical step?". Okay. That thing over there is not a logical step, but you need to kill it or need to transform to a front end, because it's not part of the value ladder, and the next thing is that logical. And, it's been interesting because there's been some of our sacred cow, some of our babies that we love, that's like, "I can't have to get rid of that" or, "It's not going to work. We have to change how we structure that.", or, "We've been doing this thing for three years, but if we do different it's not going to work.", It's been scary and hard. And I don't know if you guys ever felt that, but it's been that way for me, in fact, I didn't even talk to my team about it for three or four days, even though in my head I knew what it was. But anyway, so I went back and I said, "Okay, this is how we need to shift things around." And I showed everybody they're like, "Oh my gosh, that makes so much more sense. That's so much simpler. Now we all know what the focus points are.", right? And anyway, it was interesting. So, you'll see some of this coming up. Not now, when 2.0 launches you'll see it, because 2.0 launches we will relaunch this new value ladder that takes people on a very specific journey, and you'll see it, you'll see some of our programs that you've seen forever, are going to be completely... Either shut down or changed differently or in a good way. But it's going to give us the ability, I believe to dramatically scale, to able to get deeper knowing break, what our value ladder looks like? What's the goal? What's step one, two set three? It should give us the ability to spend more money to acquire a customer, because now it's not just this, we're all new mazes, we are able to see like, "Okay. Of all the ads we bought to give a book, how many people from there did step two? How many did step three? How many step four?" And you can see exactly what's happening with the breakage, how deep you're able to go with the lifetime value of customers, all those things so much simpler when the path is clearly defined and it's not a value maze. So, what I want to challenge all you guys is to be honest for yourself, sit down, map out what your existing value ladder looks like, and if it looks like a value maze where there's... Each step, they could go to four different things. The next step, they can do four different things. If you say that or you see that, realize that you got to value maze and not a value ladder, you got to come back and reevaluate it, like I've been doing. So, anyway, my goal with this podcast always is to give you guys hints on the things I'm running with. Here's the hint, this is what I'm doing and hopefully it gives you guys the ideas of different ways to look at your business that maybe you haven't thought of before. Because if you're hiring me as a consultant, guess what I would do?, I would do what we're talking about now. I wouldn't just give it to you as a hint like, "Hey, here's something I'm doing, you should try it". I would sit down and say, "Okay, let's map out your value ladder. Oh my gosh, you got a value maze, which one of these sacred cows were going to kill?", and that would be the conversation. So, if you're able to take my hints, then become your own consultant and coach yourself through the process, you'll get, maybe not the same value, but it should be almost the same values if I sit there in the room with you, so hope that helps. I appreciate you all. Thanks for listening and we'll talk to you all again soon. Bye everybody.
On this edition of the Book Club, Brant Cooper talks about his book Disruption Proof: Empower People. Create Value. Drive Change. We talked about Brant's experience working in San Francisco during the DotCom bubble, working with big companies and realizing he wasn't cut out for it, going to work for startups and finding his place. We discussed what makes startups so attractive and fun to work for, how everyone there is wearing so many different hats all the time, and how it's easy to find purpose. We talked about dramatically things have changed in business, the speed at which change happens, how to manage through disruption and why disruption is going to impact your business whether you like it or not so you're better off being prepared. We discussed the value of taking the principles that make startups successful and applying them to already successful large companies, how adopting those principles can help with new innovation and how to start the process. We talked about how most employees are interested in doing important and meaningful work, the trick is figuring out how to unlock them so they're able to do it. We discussed what Brant is hoping people get out of reading the book, how long it took him to write and the things he prodest of! Get a copy of his book HERE Brant is a New York Times Best-Selling author of the Lean Entrepreneur, the CEO of Moves the Needle, a speaker and podcaster. You can learn more about Brant at MovesTheNeedle.com, BrantCooper.com, Facebook, Twitter, Instagram, YouTube and LinkedIn. If you'd like to take part in our discussion group, you can learn about it here as well as MoneyAlignmentAcademy.com. Thanks, as always for listening! If you got some value and enjoyed the show, please leave us a review wherever you listen and subscribe as well. You can learn more about us at MoneyAlignmentAcademy.com, Twitter, LinkedIn, Instagram, Pinterest, YouTube and Facebook or you'd like to be a guest on the show, contact George at Contact@GeorgeGrombacher.com.
About Kyle Wallgren and Edsoma: Kyle Wallgren is an award-winning serial entrepreneur and the CEO & founder of the children's education communication platform named Edsoma:“I started my entrepreneur journey at the age of 23 in the concrete industry. I was able to build and sell the company in 3 years and moved into the oilfield Industry . Five years later I was building another company with 34 employees, generating over $14 million a year in revenue -and yet this journey also taught me about how to navigate through unexpected downs.Eventually I decided to sell and moved from Canada to America, a country that always inspired me due to it's pioneer spirit. Since living in the United States, I' ve built several companies and partnerships, strongly driven by the desire to build a better life for my son and daughter plus a unique legacy as an entrepreneur.When my 6 year old daughter came to me asking for me to read her bedtime stories the answer was always going to be yes -and geography should not throw a wrench into that commitment. No matter where my business travels would take me. Another motivating factor : after doing some research my team found that 50% of Americans read at a grade 8 reading level and 54 million adult Americans can't read at all. From this we formed Edsoma, an app that unites and guides early readers...." Edsoma is an application designed to bring family quality time back together. Through FaceTime opportunities, we provide the resources to continue Adult to Child, Child to Child, and Self Child reading. With our live follow-along technology we can ensure that Child self-reading will no longer be incorrect. Launching 2021
About Chaim Sasonkin and TRAVEL CBS: At Travel CBS we have access to the best fares across award and standard travel, including business and first class. Our years of experience combined with our dedication to customer service, helps us to craft the best travel package for our clients, Whether its private charter, corporate, leisure or group bookings. Travel CBS is run by a tight-knit team of people, all bitten and lost to the travel bug. To us, arranging your trip is not just a task. It's a calling, a passion we feel deep in our bones. As avid travelers ourselves, we truly empathize with and understand what details will make your trip more exciting, easier, or pleasant.
Another Effin' Podcast About Sitcom is four friends, Mo Laikowski, Stan Laikowski, Luke Ward and not Dan McInerney, watching sitcoms and carefully pulling all the joy out of them. This week, they're watching "Rosemary's Baby“ episode from 30 Rock.
About Andrew Russell and RCG Mortgage: Specializing in the ever changing mortgage banking sector. Bringing value, growth, and success each and every day. Mortgage broker based in Long Island, New York who prides themselves on their transparency, accountability, and ability to provide a "Nordstrom" experience with the efficiency of a "Ford" assembly line. RCG works with all clients, no matter what their financial goals may be. Here at RCG Mortgage we pride ourselves on our transparency, accountability and being able to provide a “Nordstrom” experience coupled with a “Ford” assembly line. RCG is glad to work with any and all clients, no matter what their financial goals may be. When deciding on a home purchase loan, you want the choice with the interest rate, monthly payment and term options that best fit your personal situation.
About Peter Goodman and Kazoo: Lifelong leader, entrepreneur, executive, and storyteller with an inherent passion to help other people and the world. Strong track record of conceptualizing, funding, building, and launching rapid-growth companies in the healthcare, technology, and mobile app sectors. Current CEO of Kazoo, the next big thing in personal safety. Life is full of unpredictable events — but that doesn't mean you have to come unprepared. Kazoo is the world's 1st SOS app to alert emergency contacts, relay pinpoint location, livestream video, and provide enhanced connectivity to 911 — on 1 screen, in seconds. Kazoo is currently raising funds. To be part of this remarkable story, visit netcapital.com/companies/kazoo Kazoo's robust technology platform has already caught the eye of hundreds of entrepreneurs, investors… and even celebrities! Watch Kimberly Clapp, Emmy award-winning journalist, interview Brian Hartline, former NFL player and current Ohio State wide receiver coach. Both have put their time, money, and reputations on the line to make Kazoo a smash success. Based in Washington, D.C., Kazoo's revolutionary technology platform is several years in the making. Our entrepreneurial leadership team has brought over a dozen mobile and SaaS-based products and companies to the vanguard of innovation in their respective industries. Kazoo's development is powered by an award-winning team of designers and engineers who have led projects for global companies like Apple, Twitter and Microsoft. This conglomerate of brilliant minds has been brought together by a common purpose: To solve problems and improve the lives of people in a true and tangible way.
About Winston Fong and Castles Technology International: Winston Fong has served in retail POS and the transaction payment industry providing cutting edge technology with innovative solutions to the marketplace, for several decades. With strong interpersonal skills and rich industrial knowledge, he has successfully gained global recognition and customer satisfaction consistently. Being the mind of an entrepreneur, he is constantly planning, strategizing and measuring results against expectations, always looking for creative opportunities to benefit partners and customers. The sense of accomplishment is truly a great pleasure of his working life. Castles Technology Co., Ltd positions itself as a professional leading manufacturer in the payment industry. Since its inception in 1993, Castles has been the leading global provider of state of the art payment solutions for financial, retail, hospitality and transportation sectors. Castles provides merchants with an innovative range of products that make payments seamless, simple and secure. Headquartered in Taipei, Taiwan, Castles has grown exponentially over the years and continues to leave a global footprint. Castles' customers and partners continue to benefit from the company's cutting edge payment solutions and outstanding customer service. The company has regional offices in North America, Spain, Italy, Japan, China and Singapore to support the global markets.
About Steve Schwab and Casago: After college and several years in the military taking a vacation in Mexico seemed like a good place to recharge. Less then a year later I became the owner of Cyndi's Beach Home Rentals. Soon after, I changed the name to Seaside Reservations. Now 19 years later I'm a veteran of the vacation rental industry. The company's value proposition is unique, as we bring higher occupancy because of our reach into multiple industries. Now with brick-and-mortar offices in 20 cities, the name "Seaside" no longer was fitting. A rebranding of the company to Casago has already proven to help expand our reach. When I'm not on the job, I enjoy fishing, scuba, hiking with my son, working my way through the best dishes at local restaurants, and indulging my love for seeing new places. It started with the simple idea that the owner's best interest should always be our main focus, and it has grown to become our passion and the guiding principle behind everything we do and stand for. Each of our team members is trained to see themselves first and foremost as the owner's advocate, and to make every decision from this singular mindset. Upon completion of their initial training, each Casago team member takes an oath to be the steward of the properties they serve and to care for each of the specific needs of our high-end vacation homeowners. Whether you're looking for revenue-producing vacation rental services, long-term home care management, corporate housing, or cleanings, our Owner-Centric™ philosophy delivers the care, income, and transparency that you deserve. At Casago, our goal is to provide our valued customers with a vacation rental that makes them feel at home. We handpicked the locations of each vacation rental property to ensure that there is a choice for everyone. Situated in picturesque and safe communities, we have options for every budget, ranging from charming villas to spacious condos to scenic beach houses. We also offer property management services for landlords and property owners in Mexico and the United States. Our services are all about our clients, which is why we strive to maintain and grow your revenue through our professional services. We take the responsibility of promoting your property, while managing it and keeping your investment in shape. You can always count on our professionals to take care of your property from top to bottom.
About Alexi Venneri and Digital Air Strike: Entrepreneur and CEO. Extensive strategic business planning, operations, product development, marketing, M&A, corporate development, and IR experience. Industries of specialization include: automotive, technology, social media, sports marketing, retail and tourism/hospitality management. Professional public speaker and published author. Digital Air Strike is the leading customer engagement technology partner helping 7,700+ businesses leverage digital and social media environments. Our technology, team, and culture contribute to the success of our clients.
Happy Halloween, Weirdos! We're back with truly our most terrifying episode ever. No really. We argue about the series Dexter for way too long, unveil Jess's new adopted dog's name, talk about deadly tortilla chips, brunch with a Lone Gunmen, horror movies, and more! Then the scary stuff happens… latch your door. Twitter: @johneltenney @JessicaKnapikInsta: @johneltenney @openmyeyestoblue @wuwpod Be a dummy or a whore face by supporting the podcast on our Patreon:http://patreon.com/whatsupweirdo A huge thank you to our podcast sponsors:Old Town Roasting – IG: @oldtownroasting http://oldtownroasting.comOriginal Sock Dogs – IG: @originalsockdogs http://sockdogs.comUse code: WHATSUPDOG for 15% off your first order!
Tim Parmeter and Francoach were recently featured as part of the DotCom Magazine's Entrepreneur Spotlight Series. During the interview Tim speaks with host, Andy Jacob, about Francoach and franchising in general. The interview was so much fun and covers such important fundamentals that we thought we would share it with Franchising 101 listeners here as well. We hope you enjoy it and schedule a call with one of our coaches today! Episode Highlights: What Francoach does and our mission What the initial call with a coach is like What it is about franchising that is so exciting to people looking into business ownership Matching owners with the perfect franchisors Advice for entrepreneurs and business owners going through a tough time Links and resources mentioned in this episode: Schedule a call https://meetings.hubspot.com/tim17 Franchising 101 podcast website with a library of past episodes http://franchising101.net/ Episode 69 - Can a Franchise Attorney Help? https://franchising101.net/uncategorized/franchising-101-episode-sixty-nine-how-can-a-franchise-attorney-help/ Interested in franchise ownership? Schedule a call with one of our coaches today! FranCoach is connected with over 500 franchises and we walk you through the process of finding the perfect franchise for you. Our services are always free and we commit ourselves to helping you find your better tomorrow. If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds and it really makes a difference in getting our message out to more people who can use it. Sign up for our email newsletter at FranCoach.net Interested in sponsoring the podcast? Contact us at email@example.com Follow FranCoach: Twitter: twitter.com/FranCoach4U Facebook: facebook.com/francoach4u/ YouTube: youtube.com/channel/UC1GtG31hWoecEONdScIJOsQ
We spoke with Jesse Felder about sentiment indicators showing that the stock market has peaked and the euphoria now is more extreme than during the Dot Com Bubble.
The Razer Zephyr face mask is finally here...aaaaaaaaaand they're gone! Corey and Eddie are back to discuss reuniting with family, the "Halloween" franchise and other horror movies, and just how insane the Super Mario 64 "A Button Challenge" and "Pannenkoek Revolution" are. And stick around for our most controversial Halloween costume stories! Follow, subscribe, and like us on our socials: ScrubVerse | AntiChris | Corey aka "Tornado Jones" | Eddie Fuerte | ScottyMoFoSho | Mega Visions Opening: "ScrubVerse Theme - Wily" by Kubaluka Closing: Zombies Ate My Neighbors "Panic of the Dead" by Noppz
About Scott Hutchings and Global Coin Solutions: In a nutshell: I solve problems, one coin at a time. Going into a little more detail, GCS: - turns mixed currency into funds that helps charities - puts people to work as this is a manual process - employs people with disabilities, specifically those with the ability to do repetitive tasks - helps the environment by recycling currency, ensuring that it goes back into the cash system of its own country - helps the domestic cash eco-system by repatriating foreign currency We also process foreign currency for: transit, armored car companies, banks/credit unions, or any industry or business that handles large quantities of coin - these funds can either be returned to those organizations or donated (it's their money, therefore their choice). Since our humble beginnings in February of 2015, we have processed over $13 Million of mixed currencies, weighing over 150,000 kgs (330,000lbs)! We do all of this without cost to our clients. GCS has recently launched digital fundraising using smart phones and QR codes. Anyone, from anywhere, can donate any amount at any time. It is no cost to operate, easy to use, and quick to launch! Please feel free to connect with me today to discuss how we can work together. Global Coin Solutions processes foreign currency with a focus on fundraising. We are the only company in North America that does this. GCS was created with 2 principles in mind; helping charities and putting people to work. We partner with charities and businesses like yours to create programs that succeed. You have the fundraising expertise and we know a thing or two about mixed currency sorting and repatriation. Leftover currency has huge potential that GCS can help you use to your advantage! “Global Coin Solutions is the only full service company in North America that focuses on foreign currency fundraising. Combined, our team has over 20 years of experience. During our 6 years in business, we have collected and processed over 150,000 kg in collections worth over $13 Million! If you are looking for a new fundraising opportunity for your charity, you have come to the right place!” Scott's passion to help charities raise funds has driven him to push the envelope with leftover foreign currency fundraising. While this type of collection is natural for airlines and airports, it is something completely new for charities in Canada and the US. Scott's business background includes over a dozen years with IBM / Lenovo, working in virtually every area of the PC business. In addition, he has spent several years in small business management and development.
About Justino, Paulo. and FCJ Venture Builder: He started for the first time in 1986 at the age of 19 in a furniture industry, Soartes Coloniais Ind. Com. Ltda. In 1991, it launched a software aimed at the area of medical offices, Doctor Work, which was distributed by Brasoft, sold the right to the software to a company that presented it in Trisoft's investment program. He worked for 10 years as IT and Systems Manager in wholesale companies. Acted as a consultant in the downzing process of the Municipality of Uberlândia, Municipality of Uberaba. In 1999, it launched a software for the management of city hall and public agencies, PowerCity. He served for 15 years as Commercial Director in technology companies. Responsible for the process with SLTI of the Ministry of Planning for the creation and release of Jaguar public software. He started in 2013 as one of the founding shareholders of FCJ Participações S.A. and current CEO. Venture builders are organizations that build startups using their own resources and breaking traditional models such as venture capital funds, accelerators and incubators. Venture builders are also known as startup factories , as this is a model that shares resources, such as infrastructure, marketing support, legal, accounting, among others. Unlike traditional models, Venture Builder 4.0 licensed by FCJ embodies the culture of Open Innovation (open innovation), so instead of creating its own startups, FCJ seeks these solutions in the market to work side by side with entrepreneurs in development of these ideas.
About Karen Arnovitz Grinzaid and JScreen: Karen Grinzaid is Assistant Professor of Human Genetics and Executive Director of JScreen, a national online genetic disease screening program based out of Emory University School of Medicine. She has extensive experience in genetic counseling and testing, clinical care and clinical research. Karen is proud of JScreen's success in helping couples across the U.S. have healthy babies and in giving people the information they need to help prevent the devastating effects of hereditary cancer. A Community-Based Public Health Initiative Dedicated to Preventing Genetic Diseases and Promoting Healthy Families. Headquartered in Atlanta at Emory University's Department of Human Genetics, JScreen is a national non-profit offering genetic testing and education. JScreen makes genetic testing accessible and affordable by offering comprehensive, at-home genetic testing on saliva. JScreen offers two testing options: ReproGEN – determines risk for having a child with a genetic disease CancerGEN – tests for genetic changes that increase risk for many types of cancer If a person or couples' risk is elevated, genetic counselors will privately address the results, options and resources to help plan for a healthy future. JScreen believes that a combination of education, access to state-of-the-art testing technology, and personalized support by qualified medical professionals are key to preventing devastating genetic diseases.
About Scott Bowen and FitTogether: FitTogether is a fully functional fitness social networking site with the added benefit of having built in business tools for personal trainers, coaches and gym managers to help run and grow their business. Whether you are a long time gym user or an outdoor fitness fanatic, FitTogether has something for everyone. Download the app now to join the fastest growing fitness network on the web. FitTogether is a gym and fitness social networking app with built in business tools for trainers, coaches and gym managers to help run and grow their business. Think LinkedIN, but for the fitness industry. The software can be consumed as either B2C or B2B for any gym/fitness chain that might want to license the software for their own use to create their own Virtual Private Social Network. A short list of features and how FitTogether benefits each user is below. Social users can: • Sync accounts with Fibit and create challenges with friends and family to help keep their fitness goals interesting and exciting • Set daily/weekly goals for steps/calories/workouts/miles with Fitbit • Post pictures and videos of all your recent fitness conquests • Easily create groups to get your friends in on the fun • Book time with your favorite trainer directly from FT • Add yourself to group classes at your favorite gym with a click of a button • See who else is already taking the class • Create FitSpots which are cool outdoor locations around your city where people like to run, hike, bike etc. • Once you are following your favorite FitSpots on FT you will always be notified when people are hosting events and other activities at your local FitSpots • Accept challenges from your gym and/or trainer to win prizes • Create training appointments with your friends at the gym of your choosing Gym Managers can: • Manage class schedules • Manage trainer schedules • Manage class rosters for group classes and training • See who your most active members are • Create challenges for your members • Reduce churn through positive social interaction • Personalize your FT gym page with your own branding and colors Trainers can: • Get rated by your clients and have them leave reviews for your services • Share your calendar with the community and let clients book sessions on app • Promote your business in an environment where EVERYONE is a fitness enthusiast and potential target for services
About Tim Parmeter and FranCoach: FranCoach is a full-service franchise consulting company that helps talented professionals find their ideal franchise to own. What do you want to be when you grow up? This question is not just for kids anymore. The vast majority of our clients are at a career crossroads and find themselves asking that very question. FranCoach has a team of franchise experts that are here to help both the first-time business owner as well as the seasoned entrepreneur find the perfect business opportunity. FranCoach is an industry leading franchise consulting company. We are partnered with close to five hundred franchisors spanning nearly sixty industries, all of which are looking for talented individuals to become their next franchise owners. Could this be you? Let's schedule an introductory call and talk about the possibilities. There is never any fee for our service, so enter your contact info to have a FranCoach specialist help you determine the best path for your future. FranCoach works with close to 500 franchises spanning nearly 60 industries. Franchisors rarely require a detailed history in a specific industry, rather they look for the transferrable skills, goals, and values of a future owner as the best indicator of success.
About Iris H. Arden and Lumiration Cargo & Freight Insurance DIRECT provider no middleman. Established 1982 offices in the former World Trade Center North Tower. During 2018 we insured $10 Billion in commercial goods shipped both nationally and internationally. Our book of business shows an increase of 25% in revenues each year for the past 5 years. We are known for our unique, personal, competitive, and all-around excellent customer service worldwide. We have the pen on behalf of #1 world's largest insurers. We are the only insurance broker in the U.S.A. to act as an underwriting and risk management company, with increasing underwriting authority to insure on behalf of the world's largest insurance companies. Numerology is a scientific analysis and systematic study of the mystical influence of numbers, especially our date of birth. Every number has its vibrations, meaning, characteristics and influence. Human are born on specific year, month and day into the earth's field of energy. The conditions and vibrations of that energy field will determine our actions and reaction. Everything in the universe vibrates at its own frequency. With the principles of numbers and its vibration, we can know the major frequencies of different people. “The world is built upon the power of numbers. The entire universe is composed of mathematical patterns and all things can be expressed in numbers, which correspond to universal vibrations. These numbers determine our personalities, destinies and fortunes of individual.”
About Anthony Padrazo and SpaRoom Experienced President with a demonstrated history of working in the health wellness and fitness industry. Strong business development professional skilled in Microsoft Word, Leadership, Matlab, Microsoft Excel, and Data Analysis. SpaRoom -- a division of Unitrex -- is a leader in the Diffuser, Essential Oil and Aromatherapy Products industry. SpaRoom's very first Ultrasonic diffuser, SpaMist® boasts the most sales of any single diffuser in the world. SpaRoom offers the perfect combination of fragrance, style and healthy living. Our customers enjoy a better sensory experience anytime, anywhere with our diffusers, essential oils, apothecary bottles and accessories. Now among a family of diverse models, features, styles and designs, the SpaRoom lineup of products is associated with most leading retailers and wellness institutes nationwide, including Target; Bed, Bath & Beyond; and doTERRA. sparoom® is the world's leading expert in all things Aromatherapy and specializes in Diffusers & Essential Oils. Our goal is to create beneficial lifestyle products to improve your overall wellbeing by enriching your mind, body, and home at an affordable price! sparoom® Diffusers allow you to stimulate your mind and body, enjoy natural fragrance and add style to your space. We offer the largest variety of diffusers on the market and put extreme care into the design and performance of each model to give you the features and look you need.
About Lori Werner and Medical Marketing Whiz: Lori is an accomplished marketing executive and co-founder of Medical Marketing Whiz. Lori is known for her high energy, creativity and results-driven marketing strategies that consistently produce substantial growth. Lori's passion for marketing and practice development inspired her to create a marketing agency unlike any other, focused on client engagement and turning leads into revenue. Prior to founding Medical Marketing Whiz, Lori Werner spent 15 years in the medical sales industry including medical devices and pharmaceutical sales. Lori also served as a field-based digital marketing expert for the largest Women's Health company in the world, helping medical practices grow their procedure volumes through social media marketing, websites, and patient seminars. Lori has a Bachelor of Science in Mechanical Engineering from Kettering University and an MBA from Eastern Michigan University with a marketing concentration. Lori is also an avid fitness enthusiast and is a certified health coach. Our time-tested process combines industry knowledge, real-time market expertise and innovative digital campaigns into a seamless, omnichannel experience for you and your clients. Our all in one marketing solutions are designed to take the heavy lifting away from you as a business owner, allowing you to focus on what matters most: helping your patients. Our leadership team has over 30 combined years of experience in medical marketing and sales. Glenn Akins is an experienced executive in the medical marketing field and co-founder of Medical Marketing Whiz. Glenn specializes in strategic operations management and development of high performing teams. Glenn has a passion for developing and implementing systems and processes that help our clients maximize their procedure volumes and revenue. He also loves learning about new technologies that can be used to help clients stay ahead of the competition. Medical Marketing Whiz has grown to be one of the most sought after medical marketing agencies in the US, providing a proven marketing system for private practices and medical device companies. Our relentless commitment has helped us uncover the key strategies needed to succeed.
About Rickey White and Start Inboxing: Experienced Deliverability Professional with a demonstrated history of working in the internet industry. Skilled in Reputation Management, Analytical Skills, Industry Best Practices, and well versed Can Spam and CASL. Strong communicator and thought leader. Formerly of Fuquay-Varina, NC, Rickey now resides in Orlando, FL, home of Start Inboxing, LLC. With over 12 years of experience in email deliverability he is well respected in the deliverability community. His experience includes 2 years as a deliverability expert with Merkle as well as employment with Maropost, iContact, and Contactology. Within his roles Rickey executed client vetting, deliverability consulting, reputation management and managing all ISP relations for over 9 years. He was also the lead on developing and implementing new deliverability tools to scale the monitoring and detection of issues for clients. Rickey specializes in successfully leading teams of consultants and analysts, while specializing in managing sending reputation for their high profiled clients. He is an active participant and certified facilitator in the M3AAWG working group. He is a proud father of three and has a passion for FPV Drone Racing. His other hobbies include R/C cars, trucks, boats, and fishing. When Rickey isn't facilitating, parenting, or enjoying his hobbies, he is looking for ways to grow his brand. He loves molding new talent and exploring new aspects of his industry.
About Michael Schuler and Veterans Alliance Resourcing: With over thirty years of leadership and resale channel development in the secondary market, spanning roles that included: IT Asset Dispositioning (ITAD), product remarketing, reverse logistics, service parts supply management, data destruction, product repair and remanufacturing, I help customers engage with the secondary market by maximizing value recovery on retired, returned and surplus computers and other high-tech electronic product investments. Uniquely experienced in creating best-in-class service solutions across all phases of the Technology Products Life-cycle, career accomplishments include: • Creating the Industry's first PC Trade-in Program - Major OEM (1991) • Developing the first PC Remanufacturing & Shared Revenue Remarketing Program - Major OEM (1995) • Providing all service parts needs in support of the Industry's first Sole-Source Parts Supply contract with a Major Retailer (1995 - 2002), cutting their PC service parts supply costs by $5M in the first year while increasing same-day parts fulfillment to 95% (using the secondary market as the primary supply chain). For these efforts, we were recognized as "Vendor of the Year" (1996). • Securing an engagement to manage all PC Product Returns for a Major OEM's Leasing Division, processing 40,000 PCs a month (1997 - 2003) • Creating the Industry's first Web & Kiosk based PC Trade-in Program designed for End-Users (with 60,000 Pre-priced PC SKUs) - Major Retailer (2004). • $250M+ in career sales for mid-market ($5M-$100M) aftermarket services companies • Recognition as a motivational leader with proven success in Business, Industry and Community Volunteer Organizations. Major Awards include: CompTIA's Industry Award and two National Awards from the U.S. Jaycees for Leadership (District Director - M. Keith Upson '88 and Regional Director - Clint Dunagan '89). With over 100 years of combined experience in the IT and Technology Product resale industry, we have spent decades in the secondary market cultivating the channels that maximize value recovery on all varieties of equipment. Additionally, our experience in adapting and overcoming challenges allows us to introduce creative solutions that reduces costs and helps resolve any logistical issues. Whether it is one location or multiple sites nationwide, big or small, we can help to make the ITAD (IT Asset Dispositioning) process smooth and painless while providing top of recovery value – all with integrity and transparency to assure you of securing the maximum value for your used assets. We always serve – with honor and distinction! Just ask some of our past clients who sing our praises.
From the makers of We Didn't Start The Fire, this is dot com: The Wikipedia Story. To hear the first episode, search for 'dot com' in your podcast app.This is where it starts. This is the gateway to the hidden universe of Wikipedia. Behind that laptop screen, there's a teaming anthill of Wiki people; writing, writing, writing, to bring free knowledge to the world. But who are they, what do they sound like, and what do they do? They're oddbods, lovers, leaders, loners. And nobody has any idea who they are. Until now. See acast.com/privacy for privacy and opt-out information.
About Jason Nardiello and Nardiello Law PLLC: I help clients solve problems in the areas of intellectual property, business and commercial litigation, false advertising, unfair competition, defamation and right of privacy/publicity law. I have been guiding clients of all sizes on legal problems in these areas for nearly 20 years—from global domestic and overseas companies to startups and individuals. What I've found is the best way to help clients is to treat each of their cases as if I were in their shoes. In all of my areas of practice, I work as both a litigator, counselor, and in the case of IP—a trademark prosecutor who has represented some of the most famous brands in the world. Below is a breakdown of my practice areas: INTELLECTUAL PROPERTY: * Trademarks: counseling, litigation, prosecution * Copyrights: counseling, litigation, prosecution * Trade Dress: counseling, litigation, prosecution * Trade Secret litigation and counseling * Unfair competition and false advertising BUSINESS AND COMMERCIAL LITIGATION: * Contract enforcement * IP ownership disputes * IP licensing * Fraud litigation * Manufacturing Agreements * Non-Disclosure Agreements * Breach of Fiduciary Duty DEFAMATION & RIGHT OF PRIVACY/PUBLICITY LAW * Anti-SLAPP motions We are an IP litigation and protection firm also practicing business law and litigation. Based in both Dallas, Texas and New York, we provide cutting-edge legal services to companies and individuals who seek to protect their intellectual property or to resolve all manners of business disputes. Our services include IP Litigation, Business & Commercial Litigation, Trademark and Brand Protection, Copyright Protection, Reputation and Publicity Protection, and Internet and E-Commerce legal services. In addition, many attorneys and law firms around the world use our services to protect their overseas clients' IP rights in the United States.
About Tiran Behrouz and Clear View Systems Ltd: First and foremost I am a software developer, who loves developing B2B applications, especially for the finance world. Today, I am developing the best Currency Exchange Software (CurrencyXchanger) for the Money Service Business (MSB) with Clear View Systems Ltd.. We built our Currency Exchange System (CurrencyXchanger) to be a high-grade banking software that is a robust, customizable, and cost-effective solution for Money Exchanging Businesses of all sizes. Our innovative currency software offers: o Sales & Support of CurrencyXchanger (CXR) o CXR 24/7 Software Support o Sanction Screening Service API o Currency Rates API: Live Currency Rates Service o Broad Customization -> Book your 30-minute consultation now to learn what currency exchange solution fit your business needs How we work? Most Currency Exchange Software systems are developed internally for big corporations and come at a high cost. Now, with CurrencyXchanger (CXR) providers of a all sizes can afford an automated currency exchange solution that helps them compete with the large players! As part of our solution, we help Money Exchange Businesses with: Regulatory Compliance (AML Compliance) Accounting (calculating P&L) Banking Relationship Internal & External Audits Internal Controls (fraud & loss of money) Custom Solutions (reports) Audits -> Why Clear View Systems? Clear View Systems Ltd (CVS) has helped more by 300 companies across 40 countries, automate their money exchange system at at a fair cost, making it the most popular independent money exchange software in North America. It has been developed using a 4D database engine and is compatible with Mac and Windows environment. We guarantee that we will suggest the best solution for your business and/or customize the engine/ our CurrencyXchanger (CXR) to exactly fit your needs!
About Subir Singh and Mico Spirits Co: Experienced Co-Founder with a demonstrated history of working in the wine and spirits industry. Skilled in Negotiation, Sales, Management, Account Management, and Key Account Development. Strong business development professional with a Bachelor of Science (BS) focused in Business Administration - Marketing Focus from California State University-Northridge. Born in Jalisco, Raised in L.A. Mico Tequila is a new breed of tequila rooted in the Highlands of Jalisco. Made from 100% Blue Weber Agave using 3 simple ingredients - Agave + water + time. The Singh family emigrated from Fiji in the early eighties. Ajendra “AJ” Singh, found himself living in Los Angeles with $1500 to his name. After working his way up as a CPA, AJ was approached by Martin Crowley, the co-founder of Patron Tequila, and was asked to help bring production of Patron's tequila in-house. AJ moved to Guadalajara, became an executive in the growing Patron empire, and put it on the path to becoming the king of modern upscale tequilas. At the same time, the Singh family became close with the Nuñez family, who have been producing tequila in the small town of Atotonilco for 83 years. Along with Maestro Tequileros, Karina Rojo, one of very few female master distillers in Jalisco, AJ and Juan Nunez set out to produce a tequila which reflected the fruit and floral notes of Los Altos. The result was a natural, agave-forward Blanco, free of any additives. Produced in the Highlands of Jalisco, Karina and AJ source agave from local farmers, hand selecting agave at optimal sugar levels no earlier than 7 years. Water is sourced from a well on property allowing consistency in quality. The agave is slow cooked for 48-50 hours in brick ovens. No autoclaves or diffusers are used to speed up the process. After 5-6 days in fermentation, the product undergoes a slow distillation process in 5000L alembic pot stills. Each batch of MIco Tequila rests for 2-3 weeks before bottling. The barrel programs for Reposado and Anejo incorporate cask not only from Tennessee and Kentucky but also Cabernet barrels from Napa and Alexander Valley. Family owned and operated. #Meet Mico.
About Daniel O'Reilly and Fuel Sales Academy: Being in sales for over 30 years, I have grown to love the profession. I have had the opportunity to work in multiple industries, execute in all types of roles, and meet some amazing people. From selling perfume and vacuum cleaners door to door in my early days, to closing large technical sales, and everything in between, these experiences have all led me to become very passionate about two main things. First, I know first hand how hard it is to make it in sales. The profession loses too many potentially amazing people due to lack of solid training, quality management, and overall poor experiences sales people are having early in their career. I have developed a passion for teaching and coaching and I am committed to providing an environment where anyone has the opportunity to start a career in sales in the most successful way. I have also become very committed and passionate about the education space, specifically the K12 edtech market. Working with and selling into school districts is unlike any other B2B sales process I have experienced. I am attracted to the overarching mission to improve student achievement and love working with people who are truly trying to make an impact on this world. It has become my mission to share that experience by helping edtech companies in the K12 market to create more scalable and predictable demand for their offerings. We are passionate about building the next generation of amazing sales people. Our clients share with us everyday how hard it is to find quality salespeople who can quickly become productive. Our unique “on-the-job” sales training model give you the ability to earn an income while you build your knowledge and skills in a real world environment, working with our clients.
About Rob Koenen and Boxed Water Is Better Brand-building executive with twenty years experience driving revenue growth with product and marketing strategies in varied consumer product markets. Proven results in repositioning and modernizing brands. Experienced in strategic planning, product management and operational fundamentals driving demonstrable results. Entrepreneurial spirit, accomplished in rallying an organization around a compelling vision. Rob Koenen is the Chief Marketing Officer of Boxed Water is Better®; the first national company to offer a sustainable alternative to plastic water bottles and aluminum cans. Rob is charged with expanding Boxed Water's core message of “better for you…better for the planet.” Boxed Water Is Better is quickly becoming a model for purpose-driven companies leading with values that extend beyond their category. Prior to Boxed Water, Rob has held leadership roles, building and recontextualizing brands at UGG, Timberland, and Wolverine Worldwide. Boxed Water is the leader in pure sustainable water; while not only offering an alternative to bottles, they have led the way in cause-related efforts: from reforestation to beach cleanups. To date, they are responsible for planting 850,000 trees in our National Forests based on social posts and their “You Post. We Plant.” program. Boxed Water has found a way to use digital, traditional and partnerships to build a robust community. From leaders in fashion, universities, tourism and fitness—along with a number of celebrities, Boxed Water has become a connector-brand in the marketplace. Along the way, they have created strong connections with millennial consumers Boxed Water is proving that sustainability is a meaningful business solution for today's consumer. Rob lives in Grand Rapids Michigan with his wife, Elizabeth and three children. Where did the idea for Boxed Water is Better come from? The idea started 10 years ago; long before plastic pollution was even recognized as a concern. A group of entrepreneurs in Grand Rapids Michigan started noticing the excess of plastic bottles everywhere they went; littering Lalapalooza, pallets stacked high in stores, on our beaches. They had no beverage experience, but inherently asked why can't we find a better solution. Entrepreneur and Designer, Ben Gott designed the first box by making the proportions fit your hand, and fit in the convenience store cold cases. The team delivered cases out of their cars, and got paid in cash. It was very scrappy; but the first day it was in-store, we sold out…and knew that sustainability mattered to consumers.
About Brad Casper and Heart & Soul Marketing: Brad Casper is the CEO and co-Founder of Heart & Soul Marketing, the fiercely independent boutique agency for challenger brands that uses strategy, art, science, and your unique voices to create purpose-driven business solutions, while being a positive force for change. With a lifetime of experience on the other side of the table, Brad knows what matters to brands and marketers most, which led him to create Heart & Soul. Beyond that, he also recognizes many of the modern pain points that both agencies and brands face, and that all actionable solutions must have a heartbeat & conscious to truly make a difference. He's now stepping out from established leadership roles in previous companies to pursue his entrepreneurial spirit while helping challenger brands compete against legacy brands and market leaders. A leading business executive across industries, Brad has a diverse track record of success leading some of the world's most iconic brands like Tide, Dial, Olay, Pampers, Pantene, Arm & Hammer, Trojan, First Response, and Right Guard. He has run large, well-resourced companies, as well as entrepreneurial, smaller ones -- publicly traded, private, and private-equity backed. Previously, he has served in several client side leadership roles, including: CEO of Dogswell, a private-equity backed pet food company located in Los Angeles; Executive Chairman of Dymatize Nutrition, a private-equity backed sports nutrition business in Dallas; President of the Phoenix Suns; President and Chief Executive Officer of The Dial Corporation in Scottsdale, Arizona; President of Church & Dwight in Princeton, New Jersey; and more than 16 years at Procter & Gamble in a variety of leadership positions domestically and globally. Brad Casper received his Bachelor of Science degree in Finance from Virginia Tech University, where he continues to serve as an advisor on the Pamplin School of Business and Chair of the Student Engagement Committee. He has also been involved in a significant number of community roles in Arizona, and remains a Board member with the Greater Phoenix Leadership (GPL) organization. At Heart & Soul, our purpose is to help challenger brands find their way to human hearts and minds. We believe in using creativity and analytics to solve complex business problems and social challenges. We take great pride in thinking differently, pushing ourselves and our solutions to bring about change for our clients and for our company. It's the Heart & Soul of what we do. We are the fiercely independent boutique marketing agency fit for brands who want to transform. Contact us to see the difference Heart & Soul can make for your brand today. We work with market leaders and challenger brands to help them discover—or rediscover—their purpose, as well as what makes them stand out. We help them establish their vision, craft their story, and deliver it to real people in real time. And that gets real results. Heart & Soul is designed to be different and that's what clients love about us. We use truths that are human, creative that's culture shifting, and a media reach that's national, while still delivering personalized experiences. Bottom line, we help brands drive conversion through human connection. Plus, we break the agency mold by doing all of it quickly, efficiently, and affordably. We are a tight-knit tribe of die-hard storytellers, decorated with more than a century of combined local, national, and global expertise. Our fiercely creative, independent agency is strategically built for brands who want to transform.
About Mike Meyer and Touchstone Communications: With more than 25 years of hands-on marketing strategy and operations experiences, Mike Meyer is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Mike for marketing programs that delivered tangible and substantial results. Specialties: Mortgage industry, B2B marketing, Intent Data, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media (including LinkedIn), search engine optimization (SEO), search engine marketing (SEM), email marketing, website design, marketing plans, and Marketing Technologies (MarTech). My greatest accomplishments come from working with company leaders to develop strategies to grow their businesses and dominate their competitors. My career has given me the privilege of working with some of the most gifted professionals in business and advertising. Together, we have fueled industry-leading growth and success for brand leaders including American Airlines, Exxon, Zales, Associates First Capital, Verizon, and Galderma. We also have the privilege of working with many start-ups and mid-sized companies. We identify and execute strategies to navigate through challenging environments. Give me a call at (972) 342-7747 to discuss your marketing situation. Touchstone Communications was founded in 2003 by Mr. Thomas R. Slone (deceased) with a vision to establish a state of the art business process outsourcing unit that caters to the telemarketing needs of the international business entities, particularly in the United States. With 17 years of successful business operations Touchstone Communications is now established as one of the market leaders of the BPO industry focused on quality services. Tom Slone established the company with an aim to empower the youth by creating a mind-set that highlighted quality and integrity as the only way to success. He instilled this belief in every associate that “quality precedes quantity.” Owing to this quality-driven service, Touchstone is now an ISO Certified entity in terms of technology and the business infrastructure.
About Kari Lincks Coomans and Parker Coomans and Red Curtain Addict: Over the last decade, Kari has been building authentic communities through influencer marketing and social media for companies such as Samsung, L'Oreal, A&E Networks, Pinterest, Williams- Sonoma, and BET. Her experience in digital media and brand marketing gives her the ability to create cutting-edge strategies to ensure that notable companies stay relevant and accessible to new and diverse audiences. Kari is also a classically trained oboist and jazz singer, and has worked for some of the leading arts organizations like the SF Symphony, SF Ballet, and was the Vice President of Bravo at SF Opera, which also gives her a deep understanding of what the arts organizations want and need from a robust tool like Red Curtain Addict. Red Curtain Addict is the fastest growing community of art enthusiasts looking to attend the best performing arts concert experiences happening in their city. We are reimagining the art going experience one person at a time. We are dedicated to capturing and sharing exclusive experiences and stories to connect and educate the community about their local performing arts scene. Our members use Red Curtain Addict to know what performances are happening in their city. Try new things, we help curate the best experiences that we know our members will love! With thousands of options competing for mind-share, we help cut through the noise, so members don't have to! Go with ease, we are a social community with open arms. Everyone is welcome. Come and experience the arts with us, it's fun!
Patrick from www.racercollect.com (launching officially October 19th) joins us to talk about Racer Collect, what the website will be, how it got started, and some interesting tidbits about collecting racing memorabilia and being a fan. We can't wait to spend hours and dollars on the website both on memorabilia and art! Thanks Patrick for joining us! Please subscribe, rate, review, and share this podcast with your friends, family, enemies, and perfect strangers. Past episodes, show notes, and blog entries can be found on our website www.fastcarsfastgirls.com. Thanks for Listening!
About Bonnie Bruderer and BINGE Networks: Our mission is simple. To get creators paid on their video content. We do this through our pay-per-view and subscription channels, and APP building on premium outlets including: iOS, Apple TV, ROKU, SAMSUNG, LG TV, Amazon Fire and offer A-VOD, S-VOD and PPV commissions. BONNIE BRUDERER BIO. The Founder of BINGE Networks extensive resume spans from successful Entrepreneur. She was selected as one of the Top 30 CEO's of 2020 by the Silicon Review and her company has won the Innovation & Excellence Award, Top Blog Award and Best Streaming and Monetization Platform 2020, with multiple other awards in the past two years. She is a certified Corporate Performance Coach from Columbia University, Business Marketing Strategist, Renowned Speaker, Branding Consultant, Senior Mentor for The Anthony Robbins Companies & Life Mastery Event Director in Namale, Fiji to 4x Author, Triathlete & Ironman Finisher, to name a few. She has also been a guest on NBC, ABC, FOX, The New Morning Show, as wells as other high-profile media outlets. In addition, she is an avid dog-lover and the inventor of Dirty Dog Anti-Bacterial Paw Spray, and the Founder of Disrupted Momma, a foundation, blog and web site that advocates for change in the adoption industry. Her biggest accomplishment to date is being the mom of Olive Grace, her 7-month old little girl. BINGENetworks.tv; an incredible platform for entrepreneurs, authors, coaches, speakers, inventors, innovators and anyone with a voice or cause to be able to afford main-stream television advertising. BINGENetworks.tv offers mass exposure and personalized branding via Smart TV distribution outlets for over 100 premium platforms to include: Roku, Apple TV, Amazon Fire TV, Google Play, Sony, Samsung, Sharp, Tivo, Philips, Sanyo, Panasonic, JVC, Toshiba, and many more. BINGENetworks.tv = Distribution & Monetization for your video content. BINGE Network is an award-winning streaming media outlet focused on providing the greatest distribution and highest monetization for new streaming channels and shows. With a first-year investment and easy monthly payments each year after, you get your very own AVOD channel, so you can earn advertisement revenue. We are excited to offer not just channels, but shows too!
About Monte Cahn and RightOfTheDot: Monte is Founder / President of RightOfTheDot, LLC, a licensed business & premium domain auction and brokerage firm, providing Internet consulting and advisement specializing in new and existing TLD strategy, Contention Resolution Services, board advisement, premium domain market positioning, sales and services. He was Founder and CEO of Moniker.com, a leading ICANN Accredited Registrar and he was former President of SnapNames.com, a leading domain auction and expired domain business. He is also an active investor in Diamante Eco Adventure Park in Costa Rica, HaciendaDiamante.com - luxury villa/estate rental property in Costa Rica, Desktop.com, S3 Restaurant on Ft. Lauderdale Beach, FL, Bidtellect.com an online native advertising & marketing firm, WeedClub.com, and the Marriott Courtyard in Jupiter, FL, among others. Monte has been pioneering domain and aftermarket services since 1994/95. During his time, he helped many new and existing TLD's have successful launches through registrar promotions, sales & auctions of premium domains through marketing, brokerage and sales. Monte has more than 30 years of experience in the healthcare, high technology and Internet fields. He was one of the early pioneers and started investing in domain names in 1994/95 and started the first online domain brokerage business in the industry. Success includes more than $550,000,000 in domain sales & brokerage, including the industry's first domain name sale for over $1 million dollars with the sale of Wallstreet.com and the industry's first $2 million dollar domain sale with the sale of Autos.com in 1999. Later, he sold the highest dollar domain in history with the sale of Porn.com for $9.5M and Slots.com for $5.5mm. He is also the visionary behind Live and online Domain Auctions. He was also the creator of domain appraisals, domain escrow and Whois Privacy services, for the industry. Monte was voted into the 2010 Domain Hall of Fame by industry peers. He has spoken and presented at more than 150 industry conferences. Monte graduated from University of Kentucky with degrees in marketing, biology, and business administration. Specialties: Merger and Acquisitions in the Internet Industry, Domain name Registrations, Domain name sales and Auctions, appraisals, and escrow of sales, Domain name acquisitions, Corporate domain name management, Online branding, identity services and web presence, Health care and medical device sales. ROTD (RightOfTheDot™) is the brainchild of one of the domain name industry's true pioneers and Domain Hall Of Fame member, Monte Cahn. RightOfTheDot is an Internet consulting and advisement firm specializing in selling, brokering, acquiring, auctioning, appraising premium domain names in new and existing TLDs. We also specialize in strategy, board advisement, premium domain and market positioning, sales, stealth acquisition, and consulting services. We are the only company with a professional auction business license specific to the domain name industry. RightOfTheDot.com is focused on gTLD domain names and ROTD.com is focused on premium domain name brokerage and the premium domain name auction services provided by the company. We have sold more than $560,000,000 in domains since 1995! That is more than any other company in the industry.
About Jeffrey Harris and Plant Power Fast Food: Working with a team of inspired people to bring about meaningful and lasting change. Changing the world, One burger at a time. We recognize that a dietary model based on animal agriculture is in herently flawed: it causes unnecessary suffering for billions of animals is devasting to the Earth's ecosystem and is the root cause of ill health and disease for an increasingly large portion of our human family. We are committed to being part of the soltion. By demonstrating the viability of a delicious plant-based. healthier alternative in the fast-food resturant format, we seek to expose millions of consumers to new crelty free and enviournmentally sustainable choices. It doesn't end with our food. Our tables and booth are made from renewable bambo instead of wood. Our chairs are made recycled waste and reclaimed wood fiber that'd typically be swept into the trash. Most of our takeout packaging is 100% compostable, made from plants, no prtroleum. We belive that this is The Future of Fast Food and we hope yopu agree.
#TamilAudioBooks #itsdiff #TamilStoryTimes What a wonderful story telling by our fans, clubhouse friends followers Basic idea is to take rich tamil literature to the next generation - Narrate moral stories - Learn from each others life experiences - Learn about great leaders
About John R. (Grizz) Deal and IX Power Clean Water: John R. (Grizz) Deal has nearly thirty years of experience in technology commercialization, tech-based startups, fast-growing ventures, and product development. Grizz was CEO and a co-founder of Hyperion Power Generation, a Los Alamos National Laboratory (LANL) spinout developing a Small Modular Reactor (SMR). He has also served as the chief marketing officer for Space Imaging and was the founder and CEO of LizardTech, one of the more successful LANL spinouts. Additionally, Grizz has served as Entrepreneur in Residence for the U.S. Department of Energy (DOE) National Nuclear Security Administration (NNSA) at Technology Ventures Corporation and as Visiting entrepreneur at Los Alamos National Laboratory. Grizz founded seven firms based on U.S. DOE technologies and holds graduate and undergraduate science degrees in geography from Texas A&M University. Grizz is on the Board of the Riga Innovation Centre (RIC) in Latvia, the former Product Development Sensei for GVA Launch Gurus in Russia and Kazakhstan, a former adjunct faculty member at the Moscow School of Management Skolkovo, a member of the Texas A&M University College of Geosciences Advisory Council, a Mentor at the University of Northern Colorado BizHub Collaborative, and a Steering Committee member of the JeffCo Energy Action Project. An Eagle Scout, Grizz spent nine summers working at Philmont Scout Ranch in Northern New Mexico. Grizz is a frequent speaker and writer on energy technology and policy, product development, starting and growing advanced technology-based ventures, and issues in raising capital for such ventures. Experienced Executive Chairman with a demonstrated history of working in the oil & energy industry and many InfoTech industries. Skilled in Negotiation, Business Planning, Management, Research and Development (R&D), and Renewable Energy. Strong business development professional with a MS focused in Geography: systems and economics from Texas A&M University. IX Power Clean Water is proud of our involvement in the industry and community. We are members and supporters of: New Mexico Oil & Gas Association WateReuse Association Water Environment Federation Denver Area Metro Manufacturing Partnership Through our nonprofit, the IX Power Foundation, we support the: Clean Water for Bangladesh campaign Golden Chamber of Commerce The West Chamber Friends of the Jefferson County Public Library Leadership Golden Leadership Jefferson County Additionally, the IX Power Foundation founded and runs the: JeffCo International Women's Day Celebration every March 8th JeffCo Innovators' Workshop and the JeffCo Innovation Faire.
About Wes Keeling and Sector K9 Foundation: Wes Keeling has a total of 17 years of Law Enforcement and the last 10 years specializing in Criminal Interdiction, Narcotics, and K9 Handler/Trainer. Wes has served on many different levels of Law Enforcement including supervision, SWAT, field Training officer, K9 trainer, and K9 handler. Wes has proven over the last several years any dog can be trained for detection work, the dog must possess the proper drives and characteristics. He has trained several detection, apprehension, and/or tracking dogs throughout his training career. Wes has also assisted many agencies with their K9 team, by fixing issues and adding to their existing training. Wes organized a group of Police Department's and their K9 teams to train with each other several years ago. Wes still contributes a full day a week to that group and ensures every K9 team in the group is adequately trained, trains not only to a standard but beyond the standards. Wes is the founder of Sector K9 Foundation and serves as the President of the organization. Experienced Handler with a demonstrated history of working in the law enforcement industry. Skilled in Hands-on Training, Law Enforcement Instruction, Law Enforcement, Teaching, and Dog Training. Strong education professional graduated from Tarrant County College. 16 year Law Enforcement professional Our mission at Sector K9 is to provide accurate and reliable training for Police K9's, their handlers, and departments at no cost. We service municipal, county, and school district law enforcement agencies across the country and place a significant emphasis on honesty and integrity with our interactions with clients meeting their unique needs. We provide unsurpassed and the most progressive training at no cost to agencies providing dual purpose patrol K9's, narcotics detection, and explosive detection training. SectorK9 Foundation is a non profit 501(c)(3) dedicated to protecting communities around the nation. We leverage our 40+ years of law enforcement to make K9 units accessible to departments, communities, and schools around the country. We achieve this by providing our K9s for free, making the only expense training and maintenance classes.
Holmberg's Morning Sickness - Brady Report - Friday October 1, 2021
Enjoy another awesome episode from the Traffic Secrets book launch podcast. Want to learn how to systematically attract your dream customers overnight... and how to get in front of them over and over again? On this episode, Russell Brunson will teach you... Why you should dig your well before you're thirsty. Why he spent 10 YEARS building a relationship with Tony Robbins (that paid off!). How to attract your dream customer RIGHT NOW and how to attract your dream customers over the long-term (BUY your way in or WORK your way in!). Listen in to learn more! Also, go get your FREE copy of Traffic Secrets here! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Hey, hey. What's up everybody? This is Russell Brunson. Welcome back to, what do we call this, Quarantine Traffic TV? We should be talking about viral traffic, how viruses grow. We actually are going to be talking about viral growth, viral traffic towards the end of the Traffic Secrets book. When we get to growth hacking, there's bunch of really cool things. But, we will save that for another day. Just checking in on everybody. Hope you guys are doing great. I know it's crazy times, a lot of things are happening, but a lot of good things are happening in the world right now, too, and just grateful for just so many amazing people who are publishing. I went live yesterday to our 2 Comma Club collective group and I told everyone, I said, "Look, now is the time for you to all be publishing. Your people need you. They need faith. They need hope in a better world. They need things like that to happen. It's time to start publishing." We're going to get deeper into that in the next couple episodes here as we're talking about Traffic Secrets, about publishing and finding your voice and things like that, but now is the time. Your people need you more than ever. It's important for you to go out there and start sharing. Even though it's scary and even though all the stuff, it's time to be a light for the people that follow you. Today, we are getting back into Traffic Secrets. Hope you guys have been enjoying this so far. Have you guys enjoyed these, going live every day? It's been fun for me to kind of start and of kick off the day. Hopefully, it's been good for you guys as well to give you something to think about and talk about and brainstorm on throughout the day. One of mantras I've had in my business for the last, man, probably 10 years or so is this concept of how do you give yourself a raise every single day? Every day, I wake up in the morning and I'm like, "How do I give myself a raise today?" Because think about in the real world, the only way to give yourself a raise is to go back to school. If you're a doctor and you want to give yourself a raise, you got to go back to like four more years of medical school or postgraduate school or things like that. As an entrepreneur, it's kind of fun because I can come into my office and be like: "Okay, if I can increase the conversions on my page; that gives me a raise today. If I can get more traffic coming into my funnels, that's giving me a raise today." There's all these little things we can do to give ourselves a raise every single day. Hopefully, this hanging out with you guys, talking about Traffic and going through the Traffic Secrets book, is giving you guys ideas as you come every day to listen for tip, a hit, an idea, something that you can grab that'll be the thing that'll give you a raise today. The more you guys do that, the better so it's kind of fun. Anyway, we're in the middle of the Traffic Secrets book launch. I think we're halfway through the official launch. It's been going amazingly well. The funnel's converting well, the books are selling like crazy. I want to thank you guys all for participating, even though times are crazy. I think this is the time for all of us to start sharpening our saws. You look at the best companies in the world were all built during these times of economic uncertainty. And so your business, your following, your brand, it is the time to start building it now. All right, so here we go. You guys want to jump into Traffic Secrets again? I've been going through chapter by chapter every day. Some days we've covered half a chapter, but I'm going to be moving into the next stuff. If you don't have your copy yet, we're in pre-order right now. You can go get trafficsecrets.com to go get your copy. They're there. It's free plus shipping, so it costs you I think 9.95 US, 19.95 international. We start shipping these on May 5th, so you may have to wait a little bit to get them but the audiobook, which I recorded, it's seven hours of me reading this entire book, is available right now. Every single day, we're going live and I'm going through the book so while you waiting for the book to come, also I'm sharing with you guys so you can start getting the wheels in your head spinning and get the ideas coming forth. Anyway, if you haven't got it yet, go to trafficsecrets.com and get book. I'd recommend getting the audiobook because you can listen the whole thing tonight. It took me three days to record, but it's seven hours of audio. You can listen to it all day today and by to this time tomorrow have the book done and in your head and understanding it all perfectly well. All right. And then on top of that, there's like five, I think it's five bonus videos you get when you get Traffic Secrets book that each of those by themselves, we could sell for a couple hundred bucks. You get them all for free when you go to trafficsecrets.com and get your free book. I think I said free like 40 times so far. It's time. Anyway. All right. Everyone's asking, "What's Unlock Secrets?" Oh, well there's DotCom Secrets, which is book number one in the series; Expert Secrets, book number two; Traffic Secrets, book number three. Unlock Secrets is a workbook that goes with all of them to help mush them all together and mushify them. But right now, we're talking about the Traffic Secrets book. Okay, so should we dive in? Let's recap what we talked about so far. In the introduction, we talked about the fact there's a storm coming and then it's crazy that we're in the middle of literally... Well, in Boise we're actually having a storm outside, but we're in the middle of this economic storm. It's scary times right now. It's kind of, I don't know, kind of creepy. I wrote this probably 18 months ago, but the introduction starts with "There's a storm coming," and it's talking about... The reason I wrote this book is because there's a storm coming. Businesses are going to be struggling. The lifeblood of every business is what? Traffic. The lifeblood is customers. Right now, in these crazy economic times, the life preserver you have for your business is literally traffic. It's the customers coming around you and it's building up customers that'll be there for a lifetime. Anyway, so the introduction talked about the fact that there's a storm coming, how to prepare for it. Then section number one was all about your dream customer, who is the person you want to serve, and then really understanding them at a deeper level. Are they someone who's moving towards pleasure and moving away from pain? Are they a searcher? Are they a scroller? Where are we finding these people at? How are we interrupting them? That was all in section one, which is one of my favorite chapters. Hope you guys enjoyed that one. Section two, or secret number two then, was now that we know who our dream customers are, secret two is where are they actually hiding? I need to find those people. They got to be hiding somewhere. We talked about congregations and how to identify them. And then in the third video we did like this, we talked about the dream 100. Who's already congregating those people? Where are they at? I had you guys do an exercise, so hopefully you did. It's on page 41 in the book when you get the book. Basically, it was going through each platform. So on Facebook, who are the people that have already congregated your dream customers? Who are the people who already have big Facebook following and writing their names down. Then who are the people who already have big YouTube channels and writing those names down. Who are the people who have big podcasts of your dream customers? Instagram channels, bloggers, big email lists, who are the people that have already congregated the customers you want to have and you want to serve? You got to start listing those people out. That's the first step here in the dream 100. We're going to come back to that today, so I want to make sure you guys have done that and prepared there. And then yesterday, we talked about my favorite concepts, which is hook, story, offer. Whoop. We talked a lot about that. If you missed that one, all these are being posted on Facebook. They're on Facebook long term, so you can go and watch those on Facebook. We may or may not be putting out a Traffic Secrets podcast of these episodes as well because some people have been asking for the replay. That may be coming to you. But today, we're going into secret number four. Secret number four, you guys ready for this? Secret number four is called work your way in and buy your way in. If you read the original DotCom Secrets book, I talk about there's three types of traffic. How many of you guys remember this? There's three types of traffic. This is internet marketing school 101. There is traffic that you control, there's traffic that you earn and there's traffic that you own. There's three types of traffic. Today, we're going to be talking about two of those three types. All right, so working your way in and buying your way. In fact, let me see what's the best way I could share with this. Oh, yeah. It's interesting. When we were launching ClickFunnels five and a half years ago, as you guys know, I'm the non-technical co-founder, which means I got no skills. I can't code, I can't write software, so everyone's writing software for me because I can't do it. Todd and Dylan were creating software. And so it was like what was my job in this whole thing? My job was to figure out, when the doors open on day one, how am I going to make sure that there's traffic coming into our funnel so that people are lined up waiting to create a trial? While they're up all night coding, drinking Red Bulls and doing the hackathon, stuff like that, I was hanging out with them, figuring out, "Okay, I got to figure out dream 100. Who are the people who's got our dream customers?" And so I built my whole dream 100 list, just like I just showed you guys right now and how we did this… actually I did this a couple days ago. I built out the dream 100, and then I started contacting them and calling them and messaging them and sending them stuff in the mail and getting to know them and all sorts of things. After I figure out my dream 100, there's two things I'm trying to do. One, I'm trying to work my way in and number two, I'm trying to buy my way in. Working your way in is, how do I get those people who already have my dream customers to promote me? All you guys have been watching this Traffic Secrets book launch. I have a lot of people who said, "My entire Facebook and Instagram and YouTube feeds are all filled with people talking about Traffic Secrets." Literally, it's my dream 100. It's people I've been building relationships with for years who I say, "I got a new book coming out. Do you want to talk about it?" And they have. I worked my way into those relationships. Those people are promoting it. I'm not paying them. They are affiliates, so they will get paid commissions if they sell a book, but I didn't buy ads from them. I said, "Hey, do you want to promote this?" They said yes. right. I worked my way in. If you look at how do you work your way into your dream 100, you could go through the book here on page number 57. I start walking you through the process. Step number one is called dig your well before you're thirsty. There's a book that Harvey Mackay wrote called Dig Your Well Before You're Thirsty. I remember reading that book and just being like, "Okay, that's the thing." A lot of times, people are like, "Well, when my product's done, then I'll go start working on my dream 100. I'll start building relationships. When I'm ready to launch, then I'll go do that." It's like no, no, no. You need to do that today because when your product's done, if you come to someone and the first time you meet like, "Hey, how's it going? My name's Russell. Do you want to promote my book?" they're going to be like, "Dude, I don't know who you are. All you're doing is asking me for favors and asking me for things." Your job is to start building a relationship today, immediately. Start digging you well before you're thirsty. That's why I led the book with this, because you should start doing this today. Let's say you do this on Instagram or on Facebook. Let's say Instagram, you figure who on Instagram already has my dream following. Who are the influencers who already have a huge list of people, a ton of followers of my dream customers? And then start messaging them. I read you guys a couple days ago in here talking about dreaming 100 Rachel Hall, when she launched her book that became the number two bestselling book of the year last year, only losing to Michelle Obama, come on now, first thing she did is she went to Instagram and found everyone who had her dream customers who had over 200,000 followers. She personally DMed every single one of them. She started working her way in, getting to know them, messaging them, sending them free copies of her product and getting to know them. Same thing with Tom Bilyeu from Quest. When they launched Quest Nutrition, same thing. He went to Instagram and found who was all the influencers who got my dream customers? I'm going to start working my way in and send them free samples, send them product and started working their way in. So that's step number one, is working your way and getting to know these people. When your product's launched, they should already know who you are. They should be friends. In fact, I think I tell a story in here of Tim Ferriss. When he launched The 4-Hour Workweek, he did the same thing. He said, "I'm writing a book. I need to start digging my well today." So he said, "Who's my dream 100? Who are the people that someday I'd love for them to promote my book?" He built a huge list of bloggers and podcasters and things like that. He started getting to know them, became friends with them, messaged them a year before he launched his book. He started digging his well before he was thirsty with these people, getting to know them as he's writing a book. Eventually people are like, "What do you do for a living?" He's like, "Oh, I'm an author. I'm writing a book." They're, "What's the book?" "It's not done yet. I'll tell you when it's done." But people are like, "This guy's really cool. He's just really nice." And then eventually Tim's like, "Hey, my book's done. Can I send you a free copy?" They're like, "Heck yeah," so he sent all these people free copies of The 4-Hour Workweek. And then he's like, "Hey, launch day is this day. If you like it, I'd love for you to write a blog post on launch day and tell the world." And on launch day, he had like, I don't know, a thousand bloggers on day one blogging about The 4-Hour Workweek. That built Tim Ferriss. And so this whole concept is how it works. You figure out your dream 100 is and step number one, you start digging your well before you're thirsty. I'm not going to spend too much time, but we talked about all the different ways to do that here inside the book and the ways you do it the right way and then the wrong way. Okay, let's see. Let me I make sure I'm doing this in the right order. Step number one is dig your well before you're thirsty. Step number two is you work your way in. It's interesting. Right now, while we're on quarantine, my kids and I and my wife are doing the Marvel marathon. We started with Captain America and then Captain Marvel. We're doing it chronologically so it's not when the movies released, but when they chronologically fit into time. So Captain America's number one, Captain Marvel. Last night, it was Iron Man. Tomorrow, or tonight, it's going to be Incredible Hulk. We're doing the whole marathon. As I was watching, I was thinking about... I remember when Infinity Wars came out and Endgame came out. How did they launch those movies? Thinking about this, what they did is that the movie theaters, Disney, they have relationships with the people that have their dream customers, so The Today Show, The Tonight Show, Good Morning America, Late Night, all the different talk shows. About a week before any of these movies go live, what happens? Again, let's just say that we're Hollywood right now. Hollywood builds out their dream... So here's your dream 100. I got to figure out how to work my way in and buy my way into these people. This is what Hollywood does. It's the same thing. It's like okay, here's the morning shows, the talk shows, late night talk shows. If we're going to promote this movie, we need to start working our way in today. And so what do they do? They go and all of a sudden, you see the guy who plays Thor, Chris Hemsworth, is on every single show talking about the movie. And then you got Iron Man going everywhere, and you got all the famous people going on all these shows, talking about the movie like, "This weekend, the movie's coming out. It's coming out. It's coming out." They're working their way in to all these channels, letting them know that this thing's about to go live. And then boom, movie goes live on the weekend. They make a billion dollars. That's how they launch movies. The same thing's true in our world, For the last two years that I've been writing this book, I built my dream 100. I got to know them. I built relationships. I sent free copies of the book. Now, I'm doing podcast interviews, Facebook Lives and all sorts of stuff, talking about my book, getting it out there to the world. Same thing's true for your product. It's the same thing. You start working your way in. We call it working your way in or earning your traffic because it's free. You're not paying for it. You're paying for it with your time, your relationships. But it's the best kind of traffic because it's... First off, doesn't cost you any money. Number two, usually it's coming with a personal recommendation. It's the best type of traffic you can get. So work our way in. The first goal is to work our way into everyone's side of the dream 100. In fact on page 64, you see, well, here's a picture of it there. Personally, I try to figure out how to work my way in. I go through all my podcast lists. How do I get on everyone's podcasts? I want to hit the podcast circuits. Here's all my YouTubers. How do I get on the YouTube circuit? Here's all the people that Facebook live, people who have email list. I'm trying to work these circuits and get into every single person's thing. That's how I worked my way in. In fact, when I launched the Experts Secrets book, I show a picture here, but I spent... Some of you guys saw that video. I did a whole YouTube video about this. I spent 10 years building a relationship with Tony Robbins, my dream 100. When the Experts Secrets book came out, I said, "Hey, can you interview me about my book on your fan page?" He's like, "Okay," and he interviewed me. This interview got 3.1 million views, of Tony interviewing me when the last book came out. I was working my way in. Didn't cost me any money, but I got in there and got this free promotion. The first thing is working your way in. The second way is you buy your way in. Now in a perfect world, everyone in your dream 100 would just promote you for free. But the reality is for 10 years, for example, Tony Robbins didn't promote me for a decade that I was working my way in, working my way in, working my way in. But what's cool is during that time, while I'm working my way in and hoping to get him to promote me for free, I'm still able to go and buy my way in. I was able to go to Tony Robbins, he's my dream 100, and I targeted his fans, his followers on Facebook. I bought ads to his followers. I know his followers are my dream customers, so I bought ads to those people. I knew that Grant Cardone's followers are my dream customers, so I bought ads to those people and I did the same thing. There's two steps to the process. You figure out who your dream 100 is. Number one is you're going and you are working your way and trying to get free exposure to their following, to their fans, to their audiences. And then two, while you're trying to work your way in and get free exposure, you can also buy your way in. All the advertising platforms nowadays like Facebook and Instagram and YouTube allow you to buy ads directly targeting certain people. If I have your dream customers, you can buy ads and say, "Everyone who follows Russell Brunson, I want them to see my ad." You can do that really easily. If you're selling a health product, you can say, "Everyone who follows Dr. Oz, show them my product." While you're waiting for Dr. Oz to put you on the show someday in the future, while you're building a relationship and trying to get on his show to get all this exposure, at the same time you can be buying your way in today. You don't have to wait for him to say yes. Facebook, Instagram, YouTube, the channels have already said yes to you. So I'm working my way in and I'm buying my way in. People always ask me, "What's better? Is it better to work your way in or to buy your way in? The reality is you want both. Here's a little graph here, if you can see. See? If I'm buying my way in, boom. I can get a big spike immediately. I start getting traffic like yesterday. I can get traffic super, super fast. I work my way in, it takes longer. But over the long term, you can get way more traffic from that. The reality is you want both. You want the immediate traffic in sales coming in from buying your way in, and you want the long-term consistent free traffic. If you're doing both at the same time, that's the best way to do it. ClickFunnels has built up of a lot of traffic from both things, free traffic that we're working our way in, as well as paid traffic that we're buying our way in. That's kind of where we're starting. I could spend like six years going on this, but you got to get the book, you guys. You have to get it. You can't say it about your own book, that's annoying, but I worked really hard on it so I can say that. I think it's really good. I'm really proud of it. It's funny, because when you're you finish writing it, you're so proud of it, and then there's this phase where you have to send it to people to read. Man, it is a scary, scary phase. I remember sending it to a whole bunch of my friends and just be like, "Here's my new book," and then just waiting and hoping and hoping. It's funny because at first, you don't hear back because books take a long time to read. You're just like, "Oh my gosh, they must hate it. I'm really, really scared." And then a couple weeks ago, I was at Tony Robbins' 60th birthday party, which was insane. I'm sitting there and I saw Garrett White across the room. He came over, gave me a hug. And then he's like, in the way Garrett says it, "Brother." He's like, "I read the new book." I'm like, "Oh yeah. What'd you think?" freaking out like, "I hope he..." And Garrett's been one of the biggest fans of DotCom and Expert Secrets that we have, one of our biggest promoters of the book. He's like, "This one's better than the other two." I was like, "What? Are you serious?" I'm like, "Oh, cool. Thanks." Inside, I'm freaking out because I've been so panicked, so nervous, so afraid that when people got this, what if they don't like it? It's the insecurities of the artist. You always will have it as you start putting your stuff out there. But it made me really happy that... Anyway, so far everyone who's had a chance to read it has loved it. So many of you guys have had a chance to listen the audiobook and sent amazing feedback. I'm grateful for it. Anyway, yes. I'm excited. If you guys don't have a copy of the book yet, now is the time. All you got to do is go to trafficsecrets.com. Again, we're in pre-order right now. These don't ship until May 5th, assuming that Amazon opens back up soon. Anyway, that's a story for the another day. May 5th, these start shipping. We'll be shipping from our warehouse, so you don't have worry about that. But if you go to trafficsecrets.com, you can pre-order. There's an order of form bump for an audiobook. If you want to start listening to it today, you can start listening today. I spent three days in the studio reading it. It's seven-hour audio, I think, of the whole book. You can start listening to today and have it ready by tomorrow. It's going to be awesome. Anyway, I'm excited for you guys. Hopefully, you enjoy the book when it comes out. I've got to jump. I've been working my way and I've got interviews starting in four minutes with a whole bunch of other people who are going to be talking about this book. I'm going to go jump off and jump on the calls with them, you guys. Yes, I practice what I preach. But now's time to get your book. Go to trafficsecrets.com. I hope you guys enjoy it. I hope you guys love it. And again, while you're ready for the book to show up, there's the audiobook you can upsell. There's five videos you get. One of them is me talking about Traffic Secrets at Funnel Hacking LIVE. There's one from Prince EA, who's over 3 billion views on YouTube. There's Peng Joon's video. There's a whole bunch of amazing Traffic videos you get instantly when you get the book, so go take advantage of that as well at trafficsecrets.com. Someone said, "Where at?" Anyway, I'm jumping off. I got a call in three minutes. I appreciate you guys. Thanks for hanging out with me today. We'll talk back tomorrow. Tomorrow, we're going to be going into the next secret, which is traffic that you own. This is the most important type of traffic, so we'll cover this tomorrow. Again, there's three types of traffic, traffic you control, traffic that you earn and traffic that you own. Tomorrow, we'll talk about traffic you own, the most important, most vital, most fun type of traffic. Thanks, you guys. Trafficsecrets.com. Appreciate you all. We'll see you guys tomorrow. Bye, everybody.
Here is another awesome episode from the Traffic Secrets book launch podcast. Want to know how to grab (and KEEP) your customers' attention, and draw them into your world? On this episode, Russell shares: The 3-part method to crafting a high-converting sales funnel. How Natalie Hodson used this method to sell 120K copies of her book! How to use this SAME method to attract and convert your dream customers, no matter where they're coming from! Listen in to learn more! Also, go get your FREE copy of Traffic Secrets here! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Hey everybody. This is Russell. Welcome back to wherever you're hanging out with me at. We've got Instagram. We've got Facebook going right now. And I am home during week number two of our quarantine. And I'm guessing a lot of you guys are as well. And so while we're sitting here, trying to figure out what to do, I figured this is a good time to start talking more about traffic. So hopefully, you guys are all excited and pumped for that. Anyway, excited to be here with you guys today. And it's interesting, as we were talking this morning as a team, and we started talking about all the fears. There are obviously a lot of fears, right now, happening in society and the economy and things like that. It's like, "Well, how do we protect ourselves? How do we create a life preserver around our company? What does it look like? What does that need to be?" And honestly, the biggest, most important life preserver you can create for your company is getting customers. That is your life preserver, especially in times right now, where so many companies aren't able to get customers. That's why the economy's failing, why businesses are failing is because they can't get customers. And so I figured, from now until the next, I don't know, two or three weeks, two or three months, I'm going to be talking about this like crazy with you guys. How do we get customers? How do we get customers? Because it's the thing that we all need right now. It's the safety net we need to protect ourselves and to protect our businesses. And so that's kind of the game plan. So with that said, you guys excited if we go jump back into Traffic Secrets book some more? First off, thank you so much for all you guys. Obviously, we launched this Traffic Secrets book in the middle of chaos, and the books are selling like crazy. And so I want to thank you guys so much for doing that. That's exciting. Tom Greece said, "We are pregnant, and the next generation funnel hackers are on the way." Congratulations, Tom. We got funnel hacking babies coming. I love it. Oh, I heard the prediction is that after this whole everyone's quarantine come down, there's going to be a whole bunch of babies popping up nine months later. And the hospitals are going to be overwhelmed with that. So good thing they're preparing now, I guess. Anyway, so I want to jump into this next section here of Traffic Secrets with you guys. So if you have been, obviously, the books don't ship until May 5th, but tons of you guys have been, told me you got the audio book, which is awesome. If you've been listening to all of the things, today we're going to be jumping into secret number three, which is by far the most, probably one of, if not the most, important secrets in the entire book, which I'm excited for you guys to get into. So things we've covered so far. Secret number one, we talked about who is your dream customer and really getting a deep understanding of them. Are they moving towards pleasure or away from pain? Are they a searcher? Are they a scroller? Getting deep into their mindsets so we understand them because if we understand who they are, then we can understand secret number two, which is where are they actually hiding. Where are they congregating online? Where is the existing streams of traffic happening? So we can go, we can find those people, and we can tap into them. So that's number two. So now secret number three is what we call, are you guys ready for this? Hook, story, offer, and the attractive character. Now, man, if you guys have been following me at all for the last two years, not quite, a year and a half or so, about a year and half ago-ish is when I first came up with the new framework, hook, story, offer. And I started freaking out. I was like, "Ah." And I remember it was one of those things, where I was doing a training for my two comma club X members, and it just kind of came out. I was teaching something, and I was like, "if you notice, every single page in the funnel has hook, story, offer. The ad does. The emails do. The landing page, the sales page, upsells, every single page has hook, story, offer. And as we got deeper and deeper into it, I realized that if anything in the funnel isn't working, it's always because of either the hook, the story, or the offer. And then I started freaking out. I remember the next morning I came in, it was like six in the morning. I was lifting weights with James P. Friel and Dave Woodward. And I was like, "You guys, guess what? I just figured out this thing." And they're like, "What is it?" I'm like, "It's called hook, story, offer." And they're like, "That sounds weird." And we spent the entire hour, we didn't lift a single weight that day. We just talked about hook, story, offer. And they were freaking out. I was freaking out. I'm looking at every funnel we've ever done. Like, what was the thing that made them work and not work? And it was crazy that every single time it always had to come down, and it was always either the hook, the story, or the offer. And so I want to give you guys, as you guys know, when I wrote the new Traffic Seekers book, at the same time I went and I rewrote the DotCom secrets book. I rewrote the Expert Secrets book. And then I wrote this book as well. I wrote this one first, and then rewrote those other two. And because hook, story, offer, it's crazy because it's such a fundamental important concept. But because I didn't come up with that framework until after these first two books were published, these two books were missing it. And so part of the big rewrites in these include the hook, story, offer. So in DotCom Secrets book, I go deep in hook, story, offer. Expert Secrets, I go back into it as well. In DotCom Secrets, we talk a lot about funnel audibles and testing your funnel and funnels not working. And there's a whole new section in the back here about that. And what's cool about it is it's all based back on hook, story, offer. Anyway, and so in the new book, Traffic Secrets, I talk a lot about this as well because it's such a big part. In fact, traffic, one of the most important things I've tracked is being good at throwing out hooks. A hook is like, how do you grab someone's attention? Most of our customers all day are on their phone scrolling, and they're scrolling, and they're scrolling. A hook is the thing that gets them to stop scrolling. So the hook could be the picture of you. Notice I didn't just do this on a white wall. I'm like, "Hey, I need a picture back here." And I totally forgot. I usually have something different back here, but there's the default Apple TV backdrop. I've got my books here. And then, notice I'm doing things like this. I'm trying to hook your attention. So if you're scrolling through Facebook or Instagram, all of a sudden you see this. Like, "Why is Russell so excited? Ah." And that hooks you. So hook could be the headline. It could be the image. It could be the picture. It could be a backer. It's everything you have in your tool chest to grab someone's attention. There's hook. Okay. The second part of hook, story, offer is story, which in the Expert Secrets book is the deep dive on story, storytelling, story process, how it works, how it doesn't work. And so I talk about story a lot here, but Traffic Secrets is primarily finding the people and getting hooks to grab their attention. Expert secrets is like how you tell the story to build a perceived value of what you're going to sell. And then actually, in Dotcom secrets, we go deeper into offer. So you got hook, story, offer. They kind of weave backwards in the books, but I touch upon them deep in each book. But so, Traffic Seekers book, in section number three, or secret number three, is all about hook, story, offer. So I'm going to flip open to there really quick. So you see the picture here. If you guys can see, if you're watching, you can see there's a picture of all these little hooks. Then there's the story. And there's the offer. And this is the core framework of funnels. When you really start understanding it. All right. Are you guys cool, if I read you part of the book? Ah. Okay, I'm going to read you a story. And this is, anyway, this is a fun one. "So it was 9:27 PM. Sorry. It's 9:27 PM. And the last of Jessica's kids had just fallen asleep. It had been a long day that started out way before the sun came up and was finally ending. While Jessica was exhausted, it was her time now. And she had a few precious moments to herself without kids pulling her in a million directions." Does that sound like any of you guys? If you've got kids, it sounds like me, especially during this quarantine. "Soon she would have to start her nighttime routine of cleaning up the house, getting herself ready for bed, taking off her makeup, and finally falling asleep for a few hours before she had to wake up and start it all over again. As she fell on the couch, she reached in to her pocket and slowly pulled out her phone. What had been happening in everyone else's lives today, she wondered. She opened Facebook and swiped through the lives of her friends and family, hoping to find some comfort, knowing that she wasn't the only one who had a busy day. Soon she started to get bored. But when she was about to close the app, she saw an image fly past her screen. She almost missed it, but she slowly moved her finger back up the phone, bringing the picture into the middle of the screen. Yep. She thought she was right. It was a picture of a woman about her age in workout clothes with gray shorts on. The thing that caught her eye wasn't the shorts, though, it was the dark gray spot in the middle of her shorts. A little confused. She looked around above the image and read the words, 'Let me tell you about the time that I peed my pants during a workout. I was filming for dollar workout club. I'd never been so embarrassed before.' Jessica was right. It was a picture of a grown woman who had peed her pants. She laughed for a second, but then her laughter turned into uneasiness as she realized that she knew exactly how this woman had felt. She had experienced the same thing earlier that year, when her kids had wanted her to jump on the trampoline with them. She wanted to be a good mom, but after a few jumps, she had to get off because she had peed her pants. She quickly came up with a reason why she couldn't jump anymore. And after apologizing to her kids, she had run to her house to get changed. She knew the story she told her kids wasn't true, which added to her mom guilt even more. This also made her think about other activities she knew she would love to do but were off limits for the same reason. After a few seconds of looking at the image, Jessica decided she wanted to see why in the world this woman would post a picture of herself on Facebook telling others that she had peed her pants. She clicked on the image and was immediately taken to the page of the video with the same woman in the picture. Jessica clicked on the video and started listening to the story. The woman's name was Natalie Hodson, and she was a fitness blogger and a mom of two amazing kids, who were both 10 pound babies. Natalie told her embarrassing story, when she accidentally peed her pants during a workout she was filming for her blogs. She then talked about a doctor that she had met, who specialized in helping women with this problem. She shared how the doctors were able to help her. And after she had success, she wanted to share it with other women. Natalie mentioned she had worked with the doctor to create an online program that anyone could do from home with simple exercises to strengthen their abs, core, and pelvic floor. Together, Natalie and the doctors, made an ebook that also came with bonuses, like diet, nutrition trips, exercises, and movements, and special training programs. They wanted to make this offer for all the moms who had struggled with accidental leaks after having babies but didn't have the ability to meet with the doctor in person. Instead, you could get the same advice without ever leaving the comfort of your home, and you can get the ebook with all these bonuses mentioned for just $47. Excited, Jessica jumped off the couch and ran across the room to find her credit card. After typing in her credit card numbers, within minutes, she had access to the ebook that would solve her problem forever. Even though Jessica story is fictional, this type of experience does happen each and every day to women who are embarrassed when they accidentally pee their pants a little bit, when they cough, sneeze, or even jump on the trampoline. Over the past three years, over 120,000 women have purchased Natalie's ebook. This made Natalie Hodson a household name, giving her the ability to change the lives of countless women around the world and made her very wealthy in the process. The framework that Natalie used to get 120,000 people to buy her book, Abs, Core, Pelvic Floor, is called hook, story, offer." Oh, you guys see where this is going? Okay. So think about this. This is happening every single day. And I shared that story at the beginning because Natalie's business has blown up, but it's all based on the same concept. People have their phones, or they're on their computer. They're scrolling through Facebook and Instagram, through YouTube, through blogs, like whatever their method of learning is. They're doing their thing. And then something's got to capture their attention. Now for us, as business owners, as marketers, as entrepreneurs, as funnel hackers, our job has become great at getting people's attention, throwing out hooks that grab their attention. So for Natalie, as she was scrolling through their feed, they see her standing there embarrassed with the peed pants. Like she's sobbing. What is that? Boom. You got them. You hooked them just long enough that you can now tell them a story. Now, the goal of the story is to increase the perceived value of whatever it is you're going to be selling. And then, excuse me, and then you make them an offer.. And that's it. That's the game. That's how we drive traffic. That's how we sell products with things that we're selling inside of our funnel. And I mentioned this earlier, what's interesting is as you start looking at your funnel, at your ad campaigns, everything, if something's not working, launched the ad campaign. It's not working. Why? It's always because of one of these three things, either the hook wasn't right. It's not getting people's attention. Or if it is grabbing attention, but then they're not buying, that means the story did not increase the perceived value of what they're selling, or what you're selling. And if the hook's good, and the story's good, it means the offers is no good. So if you get all three of them working, then everything works in the funnel. And that's true every page. Like the ad, there's a hook, a story, and an offer on the ad. There's a hook, story, offer on the landing page. There's a hook, story, offer on the sales page. Hook, story, offer on the upsell page. Hook, story, offer on the down sell page. Every single page in the funnel has a hook, a story, and an offer. This video alone, literally, I'm here with you guys. This video is a hook. There's a whole bunch of hooks around me. There's the books, the pictures. There's me reading a story. There's me being all animated. There's stuff like that. There's a headline. It's the hook, story, offer, attracted character on Facebook. It wasn't on Instagram because I can't do headline on Instagram. But that was the hook. And so far, live, I've gotten about 200 people on Instagram and about 350-ish on Facebook. So 500 people, boom, and with a second scroll because hook grabbed you guys to get your attention. Now, I have your attention. Now my job is to tell you a story. And the goal of my story is to increase the perceived value of the offer I'm going to be making. So I'm telling you a story about this book. I'm talking about it. I'm reading parts of it to you. I'm getting you excited, where you like, "Oh my gosh, I need that book." And if I've done my job right, if the story is good, it's increased the perceived value of this book. And then I make you the offer. Like, "Hey, I want you to go to trafficsecrets.com and get a copy of his book right now." Here's my offer so the offer is this book normally sells on Amazon for 24 95. You can get it for free at trafficsecrets.com. It's pre-launch right now, but you can get it for free. You just pay 9.95 shipping and handling, and I'll ship one out to you, as soon as we start shipping on May 5th. And then on top of that, I've got five bonuses you can go through immediately. There's five different videos you get for free. And you get this video. Each video is over an hour long of some of the greatest traffic minds on the planet. One was an hour long presentation that I gave at funnel hacking live. One's an hour long presentation, or a 30 minute presentation, for Peng Joon on traffic. And then there's Prince Ea. He's got over 3 billion views on his videos. There's a presentation from him. And there's, I'm blanking on the offer, but there's all these things. And now, if you go to trafficsecrets.com, you get this right now. So good. Hook, boom. I threw a hook out there. Got attention of 500 of you right now. And this will probably get, I don't know, between, over the next week, probably a hundred thousand plus views. So a hundred thousand people see this, if the hook was right. Okay. I tell the story. The story should be engaging. We get to know each other. And then I make you an offer. Hook, story, offer. That is the foundation of all marketing, all business. That's why it's now in the DotCom Secrets, Expert Secrets and the Traffic Secrets books. It's your job to understand that. Now, in the Traffic Secrets book, it's called hook, story, offer, and the attractive character because it's you. It's your personality. You're the one who's throwing these hooks out. You're the one grabbing people's attention. You're going to have to be engaging. You have to be exciting. You have to be figuring things out. And there's books everywhere on every platform. Like, any of you guys who follow me on Instagram, you go to my wall. Everyone of those images is a hook. Like yesterday, I did an image of me holding a post-it note that had a scripture from the book of Esther that said, perhaps, I'm going to mess up the quote right now. "But perhaps you were born for times of right now." That was a hook to people's attention. There are all this panic, all this fear, and people are scrolling through feed. And then boom, I'm throwing the thing to say, "Look, the S is scary, but this is your time. It's time to step up and try to stand." I hooked. I was telling you a story. And the offer is just people like it. I think I had like 4,000 likes in the first, I don't know, like five or six hours. So hook, story, offer. It's happening there. It's happening there. It's happening when I'm selling, happening in my videos, happening in my emails, happening in my ads. Everywhere you're publishing, everything you're doing, hook, story, offer is there, over and over and over and over and over again. Kim said, "Russell, is a hook just an image?" It's not just an image. It can be an image. Yes. But it can be so many other things. A hook is anything that grabs your attention. And so when you're scrolling through your feed, sometimes the thing is like, in fact, this is your assignment. Tonight, when we got off this, whenever you get off this, whatever you're listening to, go to Instagram or Facebook or YouTube, wherever you're excited about. And just start scrolling, just go through the feed and start scrolling. And notice what things grab your attention. And when someone grabs your attention, stop. And then what was it that grabbed the attention? Was it the headline? Was it the image? Was it the crazy person? Was it something? Was it the comments? There's something that grabbed attention. Whatever that was that grabbed attention is the hook. So I'm making my videos. I'm looking for, I set up this location, right here, for a couple reasons. Like, here's a potential hook that might grab some. You see some books. I could put something on the screen, back here. I'm in my funnel hacker shirt. I'm excited. I'm talking. All these elements are things I'm doing to try to hook people. I don't know what's going hook. Something hooked all of you guys. Some of it's because you know who I am. So that's the hook. Some of it's, you're looking for traffic. That's the hook. Some of you guys just like, "There's this weird guy who's all excited. What is it? what's happening?" The hook is different… your energy is the best hook. So hook is just, it's whatever it is that grabs their attention. So it's all the tools we have in our tool chest. We're trying all of them. We're throwing everything out to get their attention just long enough that they're going to stop from their scrolling. List stop. And then you say, "Okay, cool. Now, I got your attention. Let me tell you a story." I'm telling the story. And again, the goal of the story is to build, to increase the perceived value of the thing that I'm going to sell them next, the offer I'm going to make. And then I make an offer. That's the game. That's it. What's fun is because now it's like when people have a funnel, like, "My funnels not working, Russ. What do I do?" And it's funny. I have people, we do consulting. And it's, I don't really do it any more because it just, I ran out of time. But last time I did consulting it was a hundred grand for a day, and people coming in like, "My funnel's not working. I want to increase." Literally, what I would do, I would go to the ad and look at that and say, "Okay, this ad is doing all right. How can we make it better? Is there any better hooks we could use? Is there a better story you can tell? What's a better offer?" And we spent some time on that. Then we'd go to the landing page. "Okay, here's your landing page. Cool. It's doing all right. What's a better hook we can do? What's a better story we could tell? What's a better offer?" And then go to sales page, hook, story, offer, hook, story, and that's it. There's no magic trick. You want to see the magician, how he reveals his magic tricks. That literally is it. It's hook, story, offer. If you paid me a hundred grand today, that's all we would do. What's interesting is at funnel hacking live two years, let's see, not last year but a year before, funnel hacking live, my opening keynote presentation, I talked about hook, story, offer for first time ever. And I remember Stacy Martino was there, and she said, "I went home that night. And I was like, 'Okay, I need some help, but I don't know what to do. If I was to pay Russell, he would just tell me it's hook, story, offer. So what I'm going to do is I'm just going to think what's my hook, my story, offer'." She started looking at her business. She said, "Oh my gosh, my story is amazing. My offer's amazing. I'm not throwing out enough hooks." She says, "I'm going to throw out some more hooks." So she started doing all these things, and she messaged me, I don't know, like two weeks later. She's like, "Russell, thanks for consulting." I'm like, "hat are you talking about?" She's like, "You told me that if I was to hire you, you'd do hook, story, offer. So I just looked through my own business. I said, 'Is it the hook, the story, the offer?' I realized it was hook. I threw out a bunch more hooks. And she said, "We just had the most profitable month of our entire business because of that." I'm like, "Wow, that's amazing." Like now, you know my tricks. Now I'm useless in the equation. That's what's important for you guys to understand. Your job as marketers is to become good at throwing out hooks that grab someone's attention. Then after you have their attention, tell them a story that builds the perceived value of the offer you're going to make them. And then make them an irresistible offer. When you become good at that, you'll be able to write your own paychecks for the rest your life. So your homework right now is to start going through your feed, newsfeed, Instagram, Facebook, Google, anywhere you're going at and start paying attention to the hooks that are grabbing your attention. And then if the hook grabs your attention, click on it. And then go listen. Listen to what's the story. What's the hook on the landing page? What's the story they're telling you? What's the offer? And you start paying attention. This is what funnel hacking is all about, noticing what's happening and watching it and paying close attention because the way you do this is not going to be magic. It's just you're looking at that, and you're figuring out how do I do the same thing? How do I throw out hooks? How do I tell stories? Especially right now, like right now, the media is good at this. Why is media pushing so much fear? Because fear is a great hook I'm not a big believer in let's throw fear out there to try to sell products. But that's what the media is doing. They're really good at throwing out hooks. They call it clickbait. The clickbait, they're trying to get hooks out there. It's the same thing, but ethical, that you're trying to do. And so that should help. So Mateo said, "How do you help us survive in Corona time?" This is how you survive. You need to build a life preserver around your business. The life preserver are customers. Business is all about just getting customers and serving them at the highest level possible. People still have money. There's the false belief like, "Oh no, people don't have money." It's like, no, they still have money. Money hasn't disappeared. It's going to shift a lot of businesses. People are losing jobs and stuff, but it's like, you understand people have money. They're still spending money on things that they need. Like, look at what people are buying now. There's a lot of things people are buying right now. You have to understand that, and you have to protect your company. You have to build a life preserver of customers. And how do you do that? The best way is to get traffic, people, customers to you, which is why I'm going live every single day until further notice about this Traffic Secrets book because that's what I'm talking about. I know I have an interview. I got to jump off. It's happening in three minutes. So I'm going to bounce, but I want all you guys right now, it's time right now, during this moment of fear and frustration and quarantine and whatever the season we're in right now, this is the time for you to sharpen your saw and become better. I recommend going to trafficsecrets.com, getting copy of the free book. The book doesn't ship until May 5th. But the order form bump, the upsells is the audio book, which is seven hours of me reading the book. You can get it today. It's ready right now. So that's happening. And then, like I said, I'm going live every day during the weekday, going through chapter by chapter. So go pay attention. Go back and watch and start learning these principles. Even while you're waiting for the book, you can start understanding these principles and start becoming better at them. And test some hooks today. Post something on your Instagram wall or your Facebook wall or wherever you post stuff and test a hook out. See if you can get someone's attention. And just practice your hooks because the better you get at hooks, the more people. That's kind of game plan. So, all right, that's it you guys. It's time. Go get your book at trafficsecrets.com. I appreciate you guys. Thanks for hanging out today. You're all amazing. And I hope you guys enjoy your time in quarantine. I know it's scary and stressful times, but we need to be focusing on the positive and focusing on building life preservers around your business, which is traffic. It's customers. It's people. And so let's focus all about how to get, not just customers. If I can get this down here, not just customers, but how to get your dream customers, the right ones, the ones you actually want to serve into your business. And so that's the game plan. All right. Thanks guys. Appreciate you all. And we'll talk to you all tomorrow. All right. Bye everybody.
Enjoy another episode from the Traffic Secrets book launch podcast. Want to know EXACTLY where your Dream Customers are hanging out online? In this episode, Russell shares: Why you DON'T need to create brand new traffic. How to find the places where your dream customers are already congregating. How to hook your dream customers once you've found them. Listen in to learn more! Also, go get your FREE copy of Traffic Secrets here! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- What's up everybody, this is Russell Brunson. Hopefully you guys are all doing good today. We are in the next day of our Traffic Secrets Launch, talking about traffic secrets, and the book, and how you traffic to your funnels and a bunch of other amazing things. I hope you guys enjoyed the last few days. We've had a fun time to go through some of the things in the books and the concepts. So far, well over 10,000 of you guys have ordered the book, which is amazing. I think it's 3,000 or 4,000 of you guys have bought the audio book, which is the upsell order form bumps, which I'm super grateful for, because I spent three days in lockdown in a recording studio recording that for you guys. So thank you for making that time not a waste of my time and energy. It was crazy. For those who've never done an audio book, you literally have headphones on, and you're reading the book and there's someone listening to everything. And if you mess up, you have to stop, and then you go back, and you just go again, and if you mess up, you stop. I did all three books over seven days. It was a nightmare, being stuck in little spot like this, and you can't move while you're talking, and you can't mess up and you have to keep your energy high for eight hours a day. It's really, really hard. But there were over 6,700 cuts where I messed up and we had to go back and fix, and fix, and fix, and fix. To read all three of these books, Dotcom, Expert and Traffic. So anyway, I've got a dozen or so of you guys messaged me saying you listened to the entire audio book already, which is crazy. It took me three days to read and you listened to it in a day, which is, I don't know, makes me happy. Also, people said the hard thing is that they can't listen in 2X speed because it's already at 8X speed because that's how you get Russell Brunson. I only come in 8X speed, I don't come any slower than that. Anyway, which is kind of fun though. But anyway, the Traffic Secrets audio book is the order form bump. And then, by the way, I don't know, probably 200 of you guys have messaged me on Instagram like, "How do I get the box set?" Okay. When you buy the book, you go buy the Traffic Secrets book and the upsell's like, "Hey, do you want the entire Secrets trilogy?" And if you say, yes, then we'll ship the whole thing on May 5th. If you say no, then you don't get the whole thing. Anyway, so that's kind of there. And the other thing is that one of the upsells is the audio books for all three, so if you want to geek out during this quarantine time and listen to all three of the audio books, that may be an opportunity, but you got to go check out the funnel to even know. So, if you go to trafficsecrets.com, you'll get a free copy of the Traffic Secrets book, the order form bump is like, "Do you want the audio?" You're like, "Yes, I want the audio book." Boom, you got the audio book. Next upsell's like, "Hey, do you want the entire box set?" Because you'd be crazy not too. And you're like, "Yeah, I want the box set." And you say, "Yes." And it's like, "Do you also want the audio book for the box set?" And you're like, "Yes." So, that's how it works. Anyway, I hope you guys enjoy the funnel. I always hope people buy slowly because it's fun to go through the process and see what we did. All right, so today, hopefully this works a little better. Yesterday my Instagram was muffled, so hopefully you guys can hear me. And then my Facebook/YouTube video camera crashed nine minutes in because somebody tried to call me. So I've locked down all these things, this is my own personal studio out of my quarantine, trying to make sure this is all going to work for you guys. Hopefully it's working today, hopefully you guys can hear me, hopefully nobody calls through. I try to block everybody, and we can just hang out and have some fun. This video behind me is trafficsecrets.com. If you're like, "What is that? What are you saying on that video, Russell?" You can just click on that button and you can watch it. So anyway, everyone said, "Where do I go buy..." I literally just said you get the entire box. So the only way to get the box right now is you go to trafficsecrets.com. You buy the book. And I say, buy loosely because it's free, use just cover shipping and handling. So it's 9.95 US or 19.95 international. And these ship on May 5th. So there's a little bit of delay because the way the publishers work is you... Yeah. The way the publisher works, the publishing date is May 5th, but we had to roll it out earlier. Anyway, it's a long story, but the books, that's where you get the book. And then the audio book, you can get immediate access to. So you can listen to it today. And then the box set is the first upsell. So if you want to upgrade to the box set, which I highly recommend because this is my life work. Is this crazy? People say sometimes, "This is my life's work." Like literally, this is my life's work. It's all here. It's in the Dot Com Secrets book. It's all my life's work about how to build funnels. This is the new hardbound updated version. There's over 30,000 new words in this. Actually it's more than that. This book started at 58,000 words. I ended deleting... I deleted probably 20, 25, 30,000 words and ended up over 90,000. Expert Secret, same thing. This one started at 60,000, I think I deleted 20 something thousand words. And then it ended up being over 90... Almost, I think this one was almost 90,000, and Traffic Secrets is like 94,000. So this is my life work. It's updated. They all work together. When you get these, I would highly recommend going over it. I would listen DotCom Secrets first, then Expert, then Traffic. If you've read these in the past, they've all been updated. They're all new. This is five years worth of experience re-woven back into the book, that's... Anyway. So there you go. There's a pitch for the box said, but it's going to be awesome. So today what I want to do, I'm going to go back through Traffic Secrets. All right, Traffic Secrets. And we're going to go dive deeper. So I've been reading parts of this and telling you stories from this book over the last couple days. I'm going to keep... Hopefully you guys are enjoying this. If you're liking this, let me know in the comments down below. I'm enjoying doing it and I'm going to keep doing it if you guys like. Unless you're like, "This is horrible, Russell, I just want the book or the audio book," I can stop, but I'm enjoying this. I'm in quarantine anyway. So might as well hang out with my friends, talking about my new book. So if you go through this, the first video, I talked about the preface, preface, I don't know know how you say that. And I talked about how there's a storm coming and it is crazy. I started writing this book two years ago, I would've never known that we would have launched this in the middle of this epidemic where we're all staying at home. We're all quarantined, and businesses are failing left and right, right now because of just... Anyway. I'm not going to go too deep into it, but it's a scary, scary time. And your ability to get customers in the door, not just crappy customers, but your dream customers, has everything to do with your business, if it survives, or if it doesn't. This is literally your life preserver. I'm throwing it to you right now for you to master because this is going to keep fuel, traffic, people coming into your business right now. And in a couple months from now, when the quarantines lifting and things are shifted, it'll give you the ability to thrive, to regrow your business. All the things happen, but this is this nice moment you have to go there and master these principles and really understand them. So literally, the introduction's called There's A Storm Coming, and now we're in the middle of the storm. So not going to say I'm calling my shot or calling the future, but anyway, just kidding. All right, so that was the first day. And then we did the book launch and then that day I talked about chapter one, who is your dream customer? We talked about away from pleasure towards pain, no away from pain towards pleasure. Then yesterday we started talking about the searcher and the scroller, understand the two differences of your dream customer, right? Are they searching or are they scrolling, and which networks are different, right? Think about searching how it's like Google, YouTube, Quora, all the search platforms, and the social platforms, you're doing interruption marketing, like Facebook, Instagram, also YouTube, YouTube, both, which is kind of fun. I went into that. Understand the differences because the way we structure our funnels and our ads are different based on if it's interruption versus search. And now today, we're moving into secret number two, where are they hiding? What, where are who hiding? Okay. So if secret number one's all about figuring out who is your dream customer, secret number two is figuring out where are these people actually congregating? Where are they hiding? Where are they at online? And so that's what I'm going to kind of go into here to talk about. And I'm going to read part, you guys care if I read a little bit of this? I don't know. I don't have to. If you want me to read it, be in comments like "Read it, Russell, read some of a book." Because I could tell you the story, but I already wrote it so might as well... Okay. I'm going to read part of it. Here we go. Secret number two, where are they hiding? One day in college, I knew I was supposed to be doing homework, but my ADHD in mind couldn't take it anymore. I had to stop writing even if it was just for a few minutes, I looked around and made sure no one else was looking, and then opened up a new tab on my browser. I started typing www.themat.com. And then within seconds I was taken to a new universe, a universe occupied by hundreds of thousands of wrestlers, just like me all around the world. This was our playground where we could talk about wrestling, post pictures and videos and debate about who was going to win every match happening in the next big tournament. I read a few articles and watched a video showing a new way to finish a single leg take down. Afterwards, I went to the forums. Oh, how I loved the forums. Who's better, Dan Gable in his prime or Cael Sanderson now? Somebody had just posted. Of course I had an opinion and it took everything I had to not spend the next 90 minutes writing my thoughtful response about how, if we shrunk Cael down to Dan's size and took him in the time machine, back to the 70s, Cael would've destroyed Dan head to head, but I knew I couldn't. My paper was due the next day and I was locked away in study hall until it was done. Angrily I closed down the tab and sat back in my chair to stretch before I made the trip back to reality. As I was leaning back, I started looking at my other wrestling friends who were locked away in study hall with me because of our bad grades. As I glanced towards our 133 pounder, I noticed a smile on his face, what? What could he be smiling about in study hall? As I shifted my gaze from his face to his monitor, I saw it. He was also on themat.com and he was writing his comments on why he thought Dan would actually beat Cael. Then looking at the other wrestlers in the room, I decided I had to know what they were doing. Faking like I had to go to the bathroom, I stood up and started to walk past their desks. I looked at our 157 pounder screen, yep, he was looking at themat.com too, the 178 pounder, themat.com. But what about our heavyweight? He had to be actually doing his homework, right? Nope. He was also on themat.com. And as I passed his computer, I quickly read his form reply that Bruce Baumgartner, two time Olympic heavyweight champ and four time Olympic medalist, would beat both Dan and Cael at the same time. What? Was he crazy? There's no way that Cael would lose to Bruce. And that's when it hit me. Themat.com was our little corner of the internet. All the wrestlers in study hall were congregated on that website talking about wrestling, but we weren't the only ones. Wrestlers in other colleges across the country, along with high school wrestlers and their parents, were on the website too. All around the world, hundreds of thousands of people were all together in this one spot to talk about the topic that we love most, wrestling. Honestly, this is the real power of the internet. It has allowed us to connect with like-minded people in a way that wasn't possible before. It allowed each of us with our unique and sometimes weird hobbies and interests to congregate with our people to discuss the things that meant the most to us. I'm going to stop. What do you guys think? Does that get you excited? Ah! Oh man, it's so much fun. I have a lot of stories in this book about that, but that is the power of congregation. So you guys have to understand. In secret number one we already identified who is our dream customer. And in the book, I go through a bunch of exercises to go deep into that. After you know who they are, then you've got to figure out where are these people hanging out? That's the real power of the internet. We figure out who our dream customer are. We figure out where they're congregating, and our job to figure out, hey, here they are. Here's all the wrestlers in the world that are on these websites. If you're in fitness, here's all the fitness people are reading these blogs. They're on these email newsletters. They're following this person on Instagram, this person on Facebook. Or if you're into cooking, where are the people interested in cooking? Where are they already congregating? Our job as marketers is not to go generate traffic. People are always like, "I need to create traffic." No, you don't need to create traffic. Traffic's already there. People are already there. They're already congregating based on what they're interested in. Your job is to figure out where are those congregations? And I need to come out there and I got to throw out my hooks in those congregations. So if I figure out there's 100,000 wrestlers here, I'm selling wrestling products. What do I do? I come over to that congregation, I throw a hook in and I try to grab those people out of that... In fact, I have a cool image. You guys want to see a cool image that I doodled? I'm a doodler. So that's what I do. In fact, the Traffic Secrets book I think has more doodles per pages than any of my other books. But here you can check out. This is the doodle I did for this. So here's the world, right? And throughout the world, there's random people who are interested in your topic all around the world. And they're all congregating together in a spot, right? So for all the wrestlers in the world, they're all congregating on themat.com. All the internet marketers in one spot, all the tennis players are somewhere, all the people in health and fitness, all the people who are interested in whatever you do, cooking, cleaning, legal advice, whatever, like whatever your thing is, everyone's got a different thing, right? Whatever your thing is, all the people are there and they're all congregating on certain websites. So your job as the marketer here is not to go create traffic. You don't got to come here trying to drum up business. You go to the marketplace. This is the marketplace for your people. They're all hanging out already. Steven Larson, that I'm going to quote later in the book, we talk more about this. But he talked about, people think that the market is their dream customer. It's like, no, no, no. The market's not your dream customer. The market is where the dream customer goes. So if you wake up in the morning and... Sorry, of course somebody's always going to try to call in the middle of Facebook live, or Instagram live. Okay. I'm back. Someone tried to call, but you don't go to... The market's not a person. You go to the market. If I want to take my family and go to the market, we're the dream customers. We wake up, we drive to the market. We're there, right? Same thing. This is the market. This is where your people are all going to. So you've got to figure out where's your market. And then you, as a marketer, you go to the market and you throw in your hooks. And you grab those people and pull them into your funnels and take them through your process. And you don't know which hooks are going to work, so you have a bunch of hooks. You're throwing in different hooks in here, until you figure out, this is the hook that grabs these people, we pull them in, and then we go and we can serve them through our funnels. So that's the big secret to understand. Who's your dream customer and where are they hanging out? After I figure out where they're hanging out, then I just go figure out how do I get their attention? What do I do to throw out hooks? We talked yesterday about interruption marketing. So if I know that, hey, my dream people, they're interested in business. They're on Facebook right now. So I know I can target their interest. People interested in business, or people interested in Tony Robbins or whoever, I figure who my dream customer, what are they passionate about? You know what they're interested in, then I go to Facebook or I go to YouTube, or I go to Instagram, or wherever I'm trying to go interrupt them at, I'm like, hey, they're all hanging out here and talking about the thing. I'm going to interrupt them. I'm going to throw my hooks in there. And if I do that right... We talked about this yesterday. If I do that, I throw my hook in there, I get their attention just for a moment, just long enough that I can then tell them a story to build up the perceived value of what I have to offer. And then I offer them the thing. That's the magic, you guys. This game becomes really fun when you start understanding the principles. It's not difficult. A lot of times people think, "Oh, this is complicated or hard," or whatever. It's like, no, it's really simple. Traffic is simple when you understand, all this is really becoming super hyper clear on who your dream customer is. That's what all of chapter one here in the book is all about. Who is your dream customer? And this is number two, now that I know who they are, where are they congregating? Where are they already hanging out? Again, I'm not trying to create traffic, I'm trying to figure out where's traffic already at, where are they already congregating? Where are they already hanging out at? Where's the marketplaces that are already there? I'm going to go find those market places. I'm going to drive to them. I'm going to throw my hooks out, try to get their attention, just long enough so I can tell them a story. After I tell them a story, the golden stories that increase the perceived value of what I'm selling. And then I make them the offer. And that is the game. That is the game that we are playing. So Josh just said, "What's the advice you'd give a 24-year-old looking to get into business?" Step number one, you need to understand this business. I would go get the book, read it, master it, learn it, apply it. After you read the book, I would go find somebody else's business and work for free for them and apply these principles. Go drive traffic for them and prove that you know what you're talking about. After you've done that and you've got some success for someone, then you can go say, "Hey, I read this book. I know how to get traffic. I did traffic for this guy for free. He's blown up his business right now, even in the middle of this economic downturn, because these principles work in an up economy and a down economy." Then go and tell someone else, "I did this for somebody else. I would love to do this service for you." And start doing services initially. Okay? If you have no idea where to start, start by mastering the skills in here and do the service. I wrote the Dotcom Secrets book and people from around the world learned these processes and some applied them in their own businesses, and some who didn't know what to do yet, took these and started applying them to other people's businesses. They became funnel builders. They became things like that. We had an event last summer, called Unlock The Secret. So it was a family event. We had a lot of kids there and things like that. And one of the guys there, Noah Lens, he was, I think 12 or 13 at the time, came and spoke. He said, "I read the Dotcom Secrets book. I listen to your podcast. And I started building funnels for other people." And I asked him, I said, "How much do you charge people to build a funnel for them right now?" He said, "I used to charge $25,000 but I stopped because I had so much business." He's like, "Now, I only build funnels for equity." I was like, "You're a 13-year-old kid. And you only build funnels for equity," for crying out loud. And how did Noah do it? He read the Dotcom Secrets book and mastered the funnel building. I've got a ton of people now who have read the Expert Secrets book and mastered storytelling. And now they have agencies, helping people build stories. There are even people who read the Traffic Secrets book, they master it and start agencies. So if you don't know where to start yet, learn the principles, master them, understand them, and then do them for other people. If you have a business, learn them and master them and do them for yourself. I don't care. The principles work, whether it's your business, somebody else's, but now is the time to learn it. So, oh, someone's asking what's in the Unlock The Secrets book. You'll have to find out. I'll give you a hint. It has to do with something amazing. Just kidding. Anyway, so there's some hints about section number two here, secret number two. Trying to think if I'm going to go any deeper today. Who's your dream customer? Where are they hiding? Yeah. I'll go deeper tomorrow into, yeah... These chapters are long. There's a lot of cool stuff. I've got tons of doodles, as you can see in here. So I will wrap it for today. Tomorrow we're going to start talking about... Now, so who's your dream customer? Where are they congregating? Tomorrow, we're going to get into the next concept, which is called, The Dream 100. And some of you guys think you know what that means, I'm going to tell you what it actually means. And we're going to walk through that tomorrow. So it'll be fun. Anyway, if you guys don't have a copy of your book yet, it is time. They're flying off the shelves. They're free, you just cover the shipping and handling, trafficsecrets.com, and you can go get it. And on top of that, there's a bunch of amazing, insane bonuses. In fact, I wish I could scroll down on my computer back here. If you scroll down, there's some crazy bonuses. There's an hour-long presentation. I did funnel hacking live, teaching about traffic secrets. You can get that immediately and start watching it. There's a video there from prince EA, the man, who's had over three billion views on his videos, his presentation is one of the bonuses there, to help show you how to make videos that go viral. Peng Joon who did a presentation at Funnel Hacking Live about how he spends a weekend and builds all of... He has a process, he spends a weekend, he records a bunch of videos and that is all of the assets he uses to drive traffic from every platform. His presentation's in there, a bunch of other bonus... I think like four or five hours of bonus presentations you get immediately, the second you get the book, I could easily sell each of those for 97 bucks by themselves. But you get them for free when you get the book for free. So it's like, if you hate free then don't get the book. But if you like free, you should go to trafficsecrets.com and get your copy of the book. And then for any of you guys who are like, "I want to get this into my head today. I'm sitting around, I'm bored." The audio book, this book doesn't ship till May 5th because we're going through an amazing publisher, Hay House, and the pub date... For anyone who's ever written a book, there's a pub date, pub date is May 5th. Two days ago, March 17th was the day I was first allowed to talk about this and start doing pre-orders. And May 5th is the day it ships. So we're in pre-order phase right now. But the good news is I spent three days in a studio reading this entire book and the audio book is available right now. So you can go and get it today. It is the order form bumps. So when you get the free book, if you want to upgrade you can get the audio book and start listening to it right now, and you can dump all this info into your brain without waiting any longer. So anyway, that's kind of fun. Anyway, I hope you enjoyed this. For those of you guys who are in quarantine, go get this stuff, and you got something to study with your wife and your kids and your family, your spouse, your significant other, whatever it is, your business partners. You can go start watching stuff right now and start understanding these principles. Now there's this weird time where the nation and the world is all pausing for a second. And you can pause and go Netflix and chill, or you can stop and use this time to get this information into your brain so you can master it so that when the economy, we have this chance to go start... Going full out again in the economy, you'll be able to succeed. So now is the time you guys. Someone said, "Do you think that the book is free?" Yeah. So my hard costs on these books is a lot. I paid for the entire hard cost. I have to pay a shipping house to ship them. So there's people that take them, they put them in a box, they put the postings, and the postman takes these things, they do the process and then some guy walks to your house and hand delivers it. So you've got to cover those costs. I cover the cost for printing this book. I paid for it. It is a big book, 327 pages. So I paid for that. You do have to pay for the shipping though, because I'm not going to do everything for you. If you're not willing to pay for someone to come hand deliver it to your house, it's not going to be the right business for you. You are going to struggle in all things in life, especially running a business. But if you want to pay 10 bucks to get this thing hand delivered to your house from the US postal office, there you go. All you got to do is go to trafficsecrets.com and get your copy now. Anyway, with that said, you guys, I appreciate you all. Thank you so much for everything. You guys are awesome. And I'm having so much fun sharing these traffic secrets with you guys. Now is the time to double down, master the skill, learn it, understand it for yourself, for other people's business, whatever it is. This is a skill set. If you master this and understand it and learn it, it'll serve you for the rest of your life, no matter what business you are in. We always say that the people that can drive traffic in a business are the rain makers. They can make it rain. If you can make it rain, you can write your own paycheck for the rest of your life. Whether it be your own business and you go in there and you make it rain for your own business, or you do it for other people's businesses. The rain makers are the ones who can do anything. They set their own paychecks. They negotiate. The person who can come into business and say, "Hey, your business is struggling. I can turn on the rain." And like, well how much does it cost? I just want 20% of your business. Ah, I can't do that. Well, you're going to go under otherwise. Okay, well, make it rain. You can make it rain. And you get equity in companies like... This skillset will be the most valuable thing you can learn. And you're getting it for $10 of shipping and handling. This is 15 years of my life work, about everything I know about how to get traffic. And it's all here for you guys today. So anyway, I appreciate you guys. Go to trafficsecrets.com and get it. Oh and if you want, and again, the order form bump, you can get the audio book, start listening today. The upsell is this entire huge box set, where if you want, you can get the Dotcom Secrets, Expert Secrets, Traffic Secrets book, and the Unlock the Secrets Workbook to go with it. For those who don't already know, Dotcom Secrets is the first book I wrote. This is in fact, if you look at the... Oh, subtitles, I'm going to do subtitles because they help you understand how they all work together. Dotcom Secrets is the underground playbook for growing your company online with sales funnels. This is the new updated hardbound version. It's almost twice as big as the original version and the only place to get the hardbound version right now is as the upsell at trafficsecrets.com. Number two is Expert Secrets, which is the underground playbook for converting your online visitors into lifelong customers. So this one's how to build funnels, this is how to communicate to people when they come to your funnels. You notice on all my pages there's videos, there's presentations, there's things that are happening, there's ads that are happening, like, how do you communicate? How do you use persuasion? How do you master story selling and things like that. That's what this book's all about. Number two, this is not about how you get on stage and speak for a million people. This is about how to master your message and putting it on your online platform, AKA your funnels. So how to build the funnels, how to communicate inside the funnels. And then number three here is how to get traffic or people into those funnels, into said funnels. So these three work hand in hand to help you to grow your company. Which one's my favorite? They're all my favorite. I bled, blood, sweat and tears to get these to you. This is 16, 17 years of my life work all put into here. And then Unlock The Secrets is your underground playbook for scaling your company to the two comma club and beyond. This is a workbook that'll go with the other book. So as you are going through Dotcom Secrets, you're going to be filling out the blanks and getting all the stuff here. As you're going through Expert Secrets, you're going to be filling out the blanks and this will become your workbook for your business. So as you're learning these concepts and these principles, this becomes where you document and you write them down, your thoughts, your ideas, and this will become your playbook for you to be able to go and dominate and take over the world, whatever world it is that you are serving in your business, your people. So there you go. There's the box set. And again, these ship May 5th, but you can pre-order right now a trafficsecrets.com to get the book. The only way you get the box set right now is the upsell inside of the book. So go to trafficsecrets.com, get the book, upgrade to the secrets box, all this entire thing will ship May 5th. But the audio book's available now, plus there's an insane bonuses, there's like five hours of video bonuses just when you get the book and a bunch of other cool things. So now is the time my friends... Yeah, you can get the audio book. Yeah, since I prefer audio, I listen to... Yes, you can get the audio book right now. But you got to go to trafficsecrets.com to get it. All right guys, that's all I got for today. I'll be back tomorrow to share with you guys more from secret number two, which is all about the dream 100, which is the next step in this process. So thanks you guys. Appreciate you all. Have an amazing day, and we'll talk soon everybody.
Growing up in West Michigan, David Vanderveen and his older brother learned how to surf among the sometimes ferocious fresh-water waves created during storms on Lake Michigan. He was arrested for skateboarding in empty city pools and was kicked out of school three times—twice for his poetry (once in 7th grade and again during his junior year at Wheaton College) and once for his exceptional cocktail mixology skills (also in 7th grade, but not at Wheaton). After some negotiations and promises to stop with the poetry, David matriculated to and graduated from Calvin College, Wheaton's sister school, with degrees in philosophy and political science. Due to a market shortage of philosophy career positions, he worked as an daily news editor and hand model in Japan, a director of public affairs in Michigan, co-founder of a bespoke crystal-powered chakra aligning jewelry company in the Midwest, a marketing director in the Napa Valley, the co-founder of a chaotic Venezuelan biotech and pharmaceutical company, a grassroots political organizer, an exporter of artificial heart valves to Pakistan, a technology sales and marketing executive, and chief technology officer at a series of small and large tech companies. David participated in the Dot-Com revolution (neither proletariat nor bourgeoisie) and briefly owned a small Red Bull distributorship as part of said revolution. Never one to quit, he failed to get off the Dot-Com merry-go-round before the music ran out. He left tech when the founder of Znetix, where David was the CTO, was arrested for the largest case of investor fraud in Washington State's history. Oh, and David also co-founded XS, a global energy drink brand that has generated over US $2 billion in revenue, sold more than one billion cans, and shared over US$500 million in profits with an army of independent business owners around the world. David has leapt from the frying pan into the fire multiple times and lived to tell about it. He doesn't recommend it. That said, if you're interested in a career-as-roller-coaster-ride and life as an adventure, David has a lot to offer. Exclusive to WODcast listeners: * THORNE: Health solutions Trusted by 40,000 medical professionals, over 100 professional and collegiate sports teams, the UFC, and now CrossFit. Thorne, the Official Supplement Partner of CrossFit. . Our exclusive WODCAST storefront can be found at thorne.com/u/wodcast – shop here for our crossfit 20% off discount. * MUDWTR is a coffee alternative with 1/7th the caffeine as a cup of coffee. Rather than relying on hundreds of milligrams of caffeine for energy mud leans on functional mushrooms and adaptogens for energy without the jitters and crash of caffeine. Visit mudwtr.com/wodcast to support the show and use code WODCAST at check out for $5 off