Podcasts about emarketer

Jeremy Packee and Emily Anderson break down April's biggest paid media updates, including Google's aggressive AI Max expansion across Search and Shopping campaigns, Microsoft launching AI Max for Search, and OpenAI officially entering the ad platform space with self-serve ChatGPT ads and CPC bidding. They also discuss Google's new AI-powered qualified call lead tracking, Meta opening AI connectors for advertisers, and the growing shift toward conversational and visual search experiences. The episode explores how AI-generated ad copy, automation-heavy campaign types, and intent-based targeting are changing the way advertisers think about performance media strategy. While these tools continue evolving rapidly, the hosts emphasize the importance of testing carefully and maintaining strong human oversight. Episode Highlights Biggest Shift Google officially replacing Dynamic Search Ads with AI Max marks another major step toward keywordless and AI-driven campaign management across Search and Shopping. Biggest Platform Signal OpenAI launching self-serve ChatGPT ads with CPC bidding signals that conversational AI platforms are rapidly becoming legitimate advertising channels. New Feature to Test Google's AI-powered qualified call lead tracking could provide advertisers with more meaningful phone call conversion data without relying entirely on third-party tools. Control Upgrade Google's new AI Brief controls for AI Max campaigns give advertisers more influence over messaging, audience direction, and search matching through natural language prompts. Creative Reality Check AI-generated ad copy and creative tools continue improving quickly, but Jeremy and Emily caution that brands still risk losing differentiation if everyone relies too heavily on the same automation systems. Other Platform Updates • Microsoft launched AI Max for Search campaigns • Google introduced real-time policy reviews for Responsive Search Ads • Reddit expanded Reminder Ads globally for all advertisers • TikTok added more Smart+ campaign controls and expanded Symphony AI creative tools • Demand Gen added view-through conversion optimization and Commerce Media Suite support • OpenAI released GPT-5.5 and ChatGPT Images 2.0 • Anthropic launched Claude Opus 4.7 and Claude Design • Meta expanded its AI business assistant and introduced Ads AI connectors in open beta • Google updated Ads data controls and added new experiment auto-apply settings • Microsoft added landing page reporting for Performance Max campaigns • eMarketer projects Meta could surpass Google in digital ad revenue by the end of 2026 Final Take AI is no longer just assisting campaign management, it's actively reshaping how advertising platforms operate. But as automation expands across search, creative, targeting, and reporting, the competitive advantage still comes from strategy, testing, and knowing when human judgment matters most.   Follow The Click Brief for fast, no-fluff performance marketing updates. Visit The Click Brief blog for more in-depth analysis and updates from April

In today's podcast episode, we discuss what “wellness” means to Americans today, the relationship between the wellness movement and the traditional healthcare industry, and how brands and retailers are redesigning their offerings for wellness-conscious shoppers.   Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analysts Rajiv Leventhal and Beth Snyder Bulik. Listen wherever you get your podcasts, or watch on YouTube or Spotify.   Report mentioned: https://content-na1.emarketer.com/health-wellness-market-2026?_gl=1*1qdd2uu*_gcl_au*NDI1MjU0MDE2LjE3NzY3MTc1NzcuNDUxNDk0NDA3LjE3ODA5MzUzMzYuMTc4MDkzNjM2NQ..*_ga*OTE2NTYwMDAxLjE2ODk3OTEzNTc.*_ga_XXYLHB9SXG*czE3ODEwMTk2NzkkbzQ2JGcxJHQxNzgxMDE5Njg0JGo1NSRsMCRoNzUzODM2MjAy   Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters   Follow us on Instagram at: https://www.instagram.com/emarketer/   For sponsorship opportunities, contact us: advertising@emarketer.com   For more information, visit: https://www.emarketer.com/advertise/   Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-mind-body-basket-rise-of-wellness-shopper-behind-numbers   © 2026 EMARKETER Rokt is the global leader in ecommerce, unlocking real-time relevance in the Transaction Moment. Rokt's AI Brain and Ecommerce Network help the world's leading companies deliver more relevant customer experiences and unlock incremental value from every transaction. Learn more at rokt.com.

As the path to purchase continues to splinter over multiplying channels, brands need to be everywhere their customers are. Suzy Davidkhanian, Vice President of Retail Insights at eMarketer, sits down with Jeremy Goldman to discuss why long-term retail success depends on a multichannel model and durable partnerships, despite the rise of generative AI. Inside the Episode: - The Omnichannel Business Model: Why the direct-to-consumer approach is no longer sustainable as a standalone business model - Creating Strong Partnerships: Why brands should evaluate partners based on shared values and audience alignment, focusing on building long-term equity rather than short-term sales spikes - Practical Impact of AI Shopping: How AI and predictive technology will automate routine reorders, shifting where ad dollars are spent rather than destroying them - Clean Data as the Foundation: Why true personalization and relevance are impossible without a solid data foundation AI is a powerful tool, but without a clean, focused retail operation, technology alone cannot salvage a broken strategy.

In today's podcast episode, we discuss UK supermarket giant Tesco: its true superpower, its next big bet, and what it should cut—and keep—to maintain its position as the UK's #1 retailer. Listen to the discussion featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Bill Fisher, and Senior Analyst Carina Lamb.   Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-britain-retail-king-tesco-next-chapter-reimagining-retail © 2026 EMARKETER

Why do the same financial brands keep showing up inside ChatGPT recommendations while many traditional institutions barely appear at all?New research from EMARKETER found that brands including Capital One, Klarna, Coinbase, PayPal, and Discover consistently rank among the most visible financial companies in AI recommendations.In this episode of Banking Transformed, Jim Marous speaks with Tiffani Montez, principal analyst for financial services at EMARKETER, about what the AI Visibility Index reveals about consumer trust, digital marketing, and the changing dynamics of financial brand discovery.The discussion explores why fintechs dominate some categories while legacy institutions still lead others, how consumer behavior is shifting in the AI era, and what today's financial marketers may still be underestimating about visibility and relevance.#Banking #AI #DigitalMarketing #Fintech #ChatGPT #BankingTransformed

In today's podcast episode, we discuss how significant Google's new “Intelligent Search Box” is, whether Google has already dethroned OpenAI as the leader in consumer AI, and the key takeaways from the Musk–Altman trial. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Jacob Bourne and Principal Analyst Nate Elliott. Listen wherever you get your podcasts, or watch on YouTube or Spotify.   Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters   Follow us on Instagram at: https://www.instagram.com/emarketer/   For sponsorship opportunities, contact us: advertising@emarketer.com   For more information, visit: https://www.emarketer.com/advertise/   Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-google-reinvents-search-openai-gets-cleared-takeoff-behind-numbers   © 2026 EMARKETER

Summary Lt Gen Clint Hinote, USAF (Ret.), and CH(COL) Light Shin, USA, join host Josh Jackson to examine influencer culture through a biblical lens. Hinote brings decades of military leadership experience and is now building a speaking ministry focused on integrating Christian faith and leadership into a single, unified message. Shin serves as an active-duty Army chaplain and father of three daughters, navigating influencer culture's effects on faith and family in real time. Both will be speaking on the theme of influence at OCF's White Sulphur Springs Conference Center this summer. The conversation begins by establishing a biblical framework for thinking about influence—one that applies to all Christians before it applies to military officers specifically. A few key distinctions anchor everything that follows. First, the platform versus the algorithm. Both guests agree that social media platforms are morally neutral—the tool itself is neither good nor evil. Hinote compares them to the Roman road system: the same infrastructure used to carry armies also carried the early gospel across the known world. What man built for one purpose, God can use for another. The YouVersion Bible App is offered as a contemporary example of Christians using technology with vision for gospel purposes. The algorithms driving those platforms, however, are a different matter. They are deliberately engineered not to inform or build up users, but to keep them scrolling—by targeting base impulses, feeding comparison, and manufacturing shame. Hinote frames these as the "flaming arrows" of Ephesians 6, and the first thing you see on social media that triggers envy, comparison, or temptation is an arrow. Recognize it. Raise your shield of faith. Second, influencer versus witness. Shin draws a sharp distinction from Acts 1:8, saying that an influencer seeks to build a following but a witness tells the truth about what they have seen and heard, regardless of the audience's reaction. Both guests agree that Christian influence should be a byproduct of a Christ-centered life—not a goal pursued in its own right. When influence becomes the goal, self replaces God at the center. The framework they offer is simple: know Christ above all things, do what Christ commanded, and become more like Jesus through that ongoing, lifelong process. Influence, rightly understood, flows from that. As Shin puts it, the question worth asking regularly is: "Whose kingdom did I build today—God's or mine?" Third, authenticity over curation. The lie of influencer culture, Hinote argues, is that you have to look like you have it all figured out. In reality, authenticity builds trust, and trust is what creates genuine influence. This is as true in the gospel as it is in personal branding, and the early church wrestled with the same pull toward following personalities over Christ, as Paul addresses directly in 1 Corinthians 1:12. The standard the guests return to throughout is 1 Peter 3:15 (ESV): "Always being prepared to make a defense to anyone who asks you for a reason for the hope that is in you—yet do it with gentleness and respect." With that foundation in place, the conversation turns to what this means specifically for Christian officers serving in uniform. Referenced in this conversation: Summer R&R 2 at WSS (Hinote) Summer R&R 6 at WSS (Shin) YouVersion Bible App The Freedom of Self-Forgetfulness by Timothy Keller   Questions answered and themes covered in this interview include:   How is social media affecting the younger generation entering military service? Young people entering the military are increasingly shaped by a worldview centered on self-promotion, curated personas, and metrics of online acceptance. This stands in direct tension with what military formation is designed to accomplish. The foundational goal of basic training is the breakdown of individual ego and the subordination of self to the unit. Shin references Timothy Keller's The Freedom of Self-Forgetfulness as the counterpoint to what he observes: recruits arriving not in freedom, but in what he calls "bondage of self-obsession"—more concerned with how they're perceived on a platform than how they're showing up for the person next to them. Hinote adds that this tension isn't new, and that American individualism has always been something the military has had to address. However, the platforms intensify that individualism by continuously reinforcing exactly the self-focused impulses that military culture is trying to dismantle. Character development must be continuous and intentional, not treated as something institutions address only when there's time. Resource: The Freedom of Self-Forgetfulness by Timothy Keller   How do I share my faith as a military officer without it being weird or forced? Start by living the message before communicating it, and know which role you're speaking from at any given moment. Hinote, drawing from his own experience rising through senior military ranks, offers a framework that proved practically useful. When you are on a platform, in uniform, with rank on your shoulders and a flag behind you, you are speaking from a position of institutional authority, and conflating that authority with the authority of Christ risks manipulation and coercion, which is not Christlike leadership. In settings where you have more personal freedom—as a church member, a neighbor, a citizen—you have more latitude to speak openly about your faith. The key is empathy: always consider what role your audience sees you occupying. In either context, when you fail—and you will—own it and apologize. Authenticity builds trust. Trust creates real influence. A practical starting point Hinote recommends for any developing leader is this: keep a journal, write down every role you hold, and identify the through line connecting them all. Then live that through line. The standard throughout is 1 Peter 3:15 (ESV): "Always being prepared to make a defense to anyone who asks you for a reason for the hope that is in you—yet do it with gentleness and respect." Statistics and data shared this episode (plus a few extra not included): A working definition of influencer culture: Influencer culture is a social and economic phenomenon created when social media platforms reward people for curating a public identity, performing for engagement, and building an audience around themselves. Influencers use their platform to shape the opinions, lifestyles, and purchasing decisions of their audience. Every generation is influenced in some way by influencer marketing: 55% of Gen Z trust influencer recommendations, compared with 44% of Millennials, 35% of Gen X, and 28% of Baby Boomers (2025 Clutch survey). StoryBox says there are approximately 127 million active social media influencers worldwide—roughly 2.4% of the global social media user base of 5+ billion people. EMarketer breaks that down into 4 tiers of influencers: Nano: 1,000–10,000 followers; Micro: 10,000–100,000 followers; Macro: 100,000–1 million followers; and Mega/celebrity: 1 million+ followers. The vast majority of influencers on TikTok (nearly 88%) are nano-influencers and Instagram follows a similar pattern with nano-influencers representing about 76% of its influencers (eMarketer). According to some reports, military-related content on TikTok alone amassed over 15 billion views in 2023; look up #MilTok. Military.com calls it the rise of soldier influencers. Influencer culture is not just shaping what people buy (or which branch to join)—it's doing three things: It's shaping how an entire generation sees themselves, forms relationships, and decides who to trust. Consider the following: In terms of how they see themselves: Writer and Substack author Freya India, whose book GIRLS was published earlier this year, frames influencer culture this way—girls as young as 12 packaging themselves for Instagram, getting feedback on their appearance, measuring their worth in likes and followers. An adjacent stat is this: 47% of Gen Z often or always feel anxious (Gallup, 2023). That's the self-perception toll. In terms of forming relationships: A Harvard study says 61% of young adults ages 18–25 report profound loneliness—the highest rate of any age group. This is the one that tends to surprise people, because the assumption is that hyper-connected generations would be less lonely or that older generations would be the loneliest. In terms of deciding who to trust: Only 8% of Gen Z say there's a religious leader they can turn to (Springtide Research). And from Edelman—religious and faith leaders rank at 44% trust rate among Gen Z, well below doctors, scientists, and teachers. But here's the flip side: family members rank at 88% trust. The hunger for relational authority is still there and it's real. Instead, it's institutional authority that's taken a hit.

In today's podcast episode, we explore what happens when social media moves from our phones to our living room TV screens, what to make of Meta's new “Instagram for TV” app, and which formats social media companies might develop beyond short-form video to capture TV audiences. Join Senior Director of Podcasts and host Marcus Johnson, along with analysts Marisa Jones and Emmy Liederman. Listen anywhere, or watch on YouTube or Spotify.   Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-social-media-quietly-taking-over-your-living-room-behind-numbers © 2026 EMARKETER

SEO guru Lily Ray joins eMarketer's Max Willens to discuss the current implications of AI and LLMs for affiliate marketers. Visit awin.com/podcasts for additional details. Ways to listen to Awin-Win Marketing Podcast

On today's podcast episode, we present our “Unofficial Monthly Retailer Awards” (UMRAs) for May, including “Most Impactful Campaign,” “Best IRL Initiative,” and “Greatest Under-the-Radar Move.” Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Analysts Arielle Feger and Rachel Wolff.   Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-swatch-x-audemars-piguet-s-royal-pop-collab-chaos-miller-s-soccer-ball-reimagining-retail © 2026 EMARKETER

Your bank may already be invisible.Not on Google. Invisible inside ChatGPT, Claude, and Gemini, where your customers now ask which bank to choose, which credit card to trust, and which financial app is worth their time. The AI gives them three names. Yours may not be one of them.Jim Marous breaks down the eMarketer AI Visibility Index data, the five specific moves a bank marketer can start this week, and the Monday Morning Test every banking leader should run before their next executive meeting. Featuring data from Tiffani Montez at eMarketer and David Evans of The Financial Brand.#BankingInsights #AIinBanking #GenerativeEngineOptimization #DigitalBanking #JimMarous

In today's podcast episode, we discuss whether AI is actually wiping out entry-level jobs, how it's changing marketing jobs, and whether employee backlash to AI is a flash in the pan or something deeper and more systemic.   Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Grace Harmon and Senior Analyst Gadjo Sevilla. Listen anywhere, or watch on YouTube or Spotify.   Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-ai-might-wiping-entry-level-jobs-changing-ones-that-survive-behind-numbers © 2026 EMARKETER

On today's podcast episode, we explore the “Clarkonomics” phenomenon by examining basketball superstar Caitlin Clark's massive economic impact, discuss which women's sport and athlete could be next to break out, and look at how marketers can capitalize on the growing popularity of women's sports without getting left behind.   Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Forecasting Writer Ethan Cramer-Flood and Analyst Paola Flores-Marquez. Listen wherever you get your podcasts, or watch on YouTube and Spotify.   Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters   Follow us on Instagram at: https://www.instagram.com/emarketer/   For sponsorship opportunities, contact us: advertising@emarketer.com   For more information, visit: https://www.emarketer.com/advertise/   Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-caitlin-clark-women-s-sports-gold-rush-game   © 2026 EMARKETER

On today's podcast episode, we discuss why the mega shopping festival Singles' Day is so much larger than Prime Day, how the event is more interactive, and how US retailers and brands can start capitalizing on Singles' Day as a cultural moment, a marketing opportunity, and a demand driver. Tune in to hear the discussion featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Christopher Carl, Head of Marketing & Commercial Strategy for the US at AliExpress (Alibaba Group).   Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-retail-s-biggest-shopping-festival-singles-day-opportunity-aliexpress-reimagining-retail © 2026 EMARKETER

On today's podcast episode, we discuss three big questions surrounding Spotify right now: Why has the audio giant's ad revenue stalled? What would a Spotify lifestyle app look like? Has Spotify solved the AI problem by adding “Verified” badges to distinguish human artists from AI-generated ones? And more.   Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Editor of our Marketing and Advertising Briefing, Daniel Konstantinovic. Listen everywhere, or watch on YouTube and Spotify.   Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-spotify-lifestyle-app-badges-fix-spotify-ai-issue-3-big-questions-spotify-behind-numbers © 2026 EMARKETER

On today's podcast episode, we discuss three big questions surrounding Amazon right now: Can Amazon's test of AI-generated search overviews reshape discovery? Can Amazon become the backbone of the retail supply chain? And will customers want a shopping-specific AI to help them (like Rufus or Sparky), or a generalist model (like ChatGPT or Gemini)? And more.   Join Senior Director of Podcasts and host Marcus Johnson, along with Vice President of Content Suzy Davidkhanian and Analyst Marisa Jones. Listen everywhere or watch on YouTube and Spotify.   Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters   Follow us on Instagram at: https://www.instagram.com/emarketer/   For sponsorship opportunities, contact us: advertising@emarketer.com   For more information, visit: https://www.emarketer.com/advertise/   Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-amazon-s-ai-overviews-changes-discovery-shopping-ai-general-ai-3-big-questions-amazon-behind   © 2026 EMARKETER

On today's podcast episode, we discuss what makes buying furniture so complex from a customer perspective, where in today's shopping journey people get stuck the most, and which technologies are actually driving the category forward. Listen to the discussion featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Yory Wurmser, and Co-Founder and Chief Marketing Officer at Furniture.com, Daniel Bennett.   Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Purchase tickets and register for the EMARKETER Ad Buyer Strategy Summit here https://www.emarketer.com/events/summit/2026-ad-buyer-summit/?utm_source=events_page Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-search-sofa-rethinking-discovery-with-furniture-com-reimagining-retail © 2026 EMARKETER

On today's podcast episode, we discuss the three big questions surrounding Meta right now: Why isn't Wall Street satisfied with Meta's seemingly incomprehensible growth? Where should Meta be focusing its AI efforts? And what happens when the company creates an AI version of CEO Mark Zuckerberg?   Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Emmy Liederman and Principal Analyst Max Willens. Listen everywhere, or watch on YouTube and Spotify.   Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-where-should-meta-focusing-ai-efforts-ai-mark-zuckerberg-3-big-questions-meta-behind-numbers © 2026 EMARKETER

On today's podcast episode, we discuss the three big questions surrounding Google right now: If Google is winning at search, where is its ad machine quietly losing? Is its self-driving car unit, Waymo, a sleeping giant for the company? And are its new traditional TV-style “Stations” the right model for YouTube as it tries to take over the living room? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Marisa Jones and Senior Forecasting Analyst Drew Spink. Listen everywhere, or watch on YouTube, Apple Podcasts, and Spotify.   Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-google-quietly-losing-youtube-stations-impact-3-big-questions-google-behind-numbers © 2026 EMARKETER

On today's podcast episode, we discuss what in retail is overhyped or underrated, what most brands get wrong about discovery, and the one idea in retail that more companies should be trying to replicate. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Analyst Arielle Feger, and Chief Content Officer at The Lead, Sonal Gandhi. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here: https://www.emarketer.com/content/podcast-retail-hype-vs-reality-fixing-discovery-one-idea-worth-stealing-reimagining-retail   © 2026 EMARKETER

The funnel's compressing, content volume is exploding, and everything is quickly descending into AI slop. But the Miami heat and chilled coconut water hit just right, so everything is juuuust fine.  We're unpacking our hot takes fresh out of POSSIBLE, Hyve's sprawling beachside conference at the Fontainebleau and Eden Roc resorts. Between Walmart's "Who Knew" thesis, EMARKETER's no-safe-channels reset, and Phillip's case for what it would take for POSSIBLE to rival Cannes, the team weighs what makes a conference culturally relevant and what's still missing from most experiences. Great, Now We're Drowning In Pod Slop, Too Key Takeaways: POSSIBLE's beach-party-meets-marketing-conference format makes activations feel organic, not transactional. The customer journey isn't collapsing anymore; it's compressing. Pinterest now suggests 10 posts to break through feeds. Meta wants 50. Is the new playbook all about volume and velocity, not relevancy? Walmart leverages AI in 73% of its marketing investments, but it's still hiring. POSSIBLE can only rival  Cannes if or when the city itself has skin in the game. Key Quotes: [00:29:37] "People will not become comfortable with AI until it's indistinguishable." — Sarah, on the EMARKETER-led "No Safe Channels" panel [00:38:35] "Being AI first doesn't mean people last." — William White, CMO, Walmart US [00:45:25] "Ops fulfills the promise that marketing makes." — Chris Gosser [00:45:55] "Marketing's job is changing beliefs and behaviors." — Phillip, on William White's framing Associated Links: Get the post-POSSIBLE dispatch on The Senses Get our in-depth analysis of the modern conference industry Buy STRATA by Future Commerce Check out Future Commerce on YouTube Check out Future Commerce Plus for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In today's podcast episode, we discuss what will define Tim Cook's legacy as he steps down as CEO of Apple; whether the company needs another “iPhone moment”; and the top priority for incoming boss John Ternus. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Jacob Bourne and Principal Analyst Yory Wurmser. Listen anywhere, or watch on YouTube or Spotify.   Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters   Follow us on Instagram at: https://www.instagram.com/emarketer/   For sponsorship opportunities, contact us: advertising@emarketer.com   For more information, visit: https://www.emarketer.com/advertise/   Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-apple-after-tim-cook-where-heading-behind-numbers   © 2026 EMARKETER

On this week's episode of the Modern Retail Podcast, co-hosts Gabriela Barkho and Melissa Daniels are joined by Modern Retail's platforms reporter Allison Smith to dig into why TikTok Shop is becoming a more legitimate sales channel in the eyes of bigger brands. Less than three years old, TikTok Shop now makes up roughly 20% of all social commerce sales, according to data from eMarketer. The rest of the category is dominated by Meta. Last year, the company drove $500 million in sales during the four-day stretch from Black Friday to Cyber Monday.In response, more established legacy brands and mid-sized companies are popping up on TikTok Shop. Smith reported this March that sales from big-name brands — those with at least $30 million in annual revenue — increased 97% year-over-year on TikTok Shop.The conversation discusses: How affiliates and discounts are powering acquisition. What it's like operating on TikTok Shop as a big corporation versus a smaller startup. What it takes to succeed on TikTok Shop.

In today's podcast episode, we discuss whether OpenAI making $100bn in advertising revenue by 2030 is fanciful or genuinely on the cards; whether a chatbot ad model is starting to take shape; and whether there's a world in which chatbots remain largely or completely ad-free, with AI companies relying instead on subscription revenue. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Nate Elliott and Analyst Grace Harmon. Listen anywhere, or watch on YouTube or Spotify.   Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-ai-assistants-that-sell-you-things-on-side-behind-numbers © 2026 EMARKETER

On today's podcast episode, we present our “Unofficial Monthly Retailer Awards,” or the UMRAs, for April, including “Most Impactful Campaign,” “Best IRL Initiative,” and “Greatest Under-the-Radar Move.” Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Senior Director of Content Becky Schilling, Senior Analyst Carina Perkins, and Principal Analyst Zak Stambor.   Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here: https://www.emarketer.com/content/podcast-great-kitkat-heist-sephora-fication-of-walmart-more-reimagining-retail   © 2026 EMARKETER

On this week's episode of the podcast, I am joined by Andrew Lipsman to discuss the evolving landscape of agentic commerce and retail media. Andrew is an independent analyst and consultant who runs the Media, Ads + Commerce blog, which covers the retail media landscape. Prior to this, Andrew held roles at eMarketer and comScore. This is Andrew's third appearance on the podcast.In our conversation, Andrew and I take stock of the evolution of the concept of agentic commerce since we last spoke six months ago, moving from the initial hype of autonomous AI agents to a more grounded reality of AI-assisted shopping experiences. Our conversation examines the failure of independent instant checkout experiments, the strength of established retail ecosystems like Amazon and Walmart, and the emerging opportunities in performance television and in-store digital advertising. Among other things, we discuss:Whether the failure of instant checkout experiments signals a permanent preference for direct retailer relationships over AI intermediariesHow the paradox of choice and the need for basket building hinder the efficiency of single-option agentic transactionsIf the success of Amazon's Rufus proves that AI utility belongs on retail platforms rather than independent LLM interfacesWhy the western market's fragmented ecosystem makes the development of a Chinese-style shopping super app highly improbableWhat the massive investment in AI infrastructure means for the competitive landscape against established giants like Amazon and GoogleWhen performance TV and in-store retail media will finally become a core priority for brand-focused chief marketing officersHow Shopify's role as an audience network might evolve as direct-to-consumer brands seek diversification beyond Meta and GoogleThanks to the sponsors of this week's episode of the Mobile Dev Memo podcast:⁠⁠⁠⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on.Xsolla⁠. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.⁠Branch⁠. Branch is an AI-powered MMP, connecting every paid, owned, and organic touchpoint so growth teams can see exactly where to put their dollars to bring users in the door and keep them coming backInterested in sponsoring the Mobile Dev Memo podcast? Contact Mobile Dev Memo advertising.The Mobile Dev Memo podcast is available on:YouTubeApple PodcastsSpotify

On today's podcast episode, we discuss the three big questions surrounding Netflix right now: Will leaving Warner Bros. Discovery behind be a good long-term move? Can Netflix double its advertising revenue this year? And will the streaming giant be okay after its co-founder Reed Hastings leaves the company? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes and Senior Editor of our Marketing and Advertising Briefing, Daniel Konstantinovic. Listen everywhere, and watch on YouTube, Apple, and Spotify.   Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters   Follow us on Instagram at: https://www.instagram.com/emarketer/   For sponsorship opportunities, contact us: advertising@emarketer.com   For more information, visit: https://www.emarketer.com/advertise/   Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-leaving-wbd-behind-reed-saying-goodbye-3-big-questions-netflix-behind-numbers   © 2026 EMARKETER

In today's podcast episode, we discuss why we think Meta will surpass Google to become the world's leading digital advertising business this year, whether Google can wrestle back control in the following years, and how close Amazon is to getting a shot at the title. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Forecasting Analysts Zach Goldner and Drew Spink. Listen anywhere, or watch on YouTube or Spotify.   Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities, contact us: advertising@emarketer.com For more information, visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-meta-dethrone-google-top-ad-business-here-s-why-behind-numbers   © 2026 EMARKETER

In today's podcast episode, we discuss whether AI slop is becoming a problem on YouTube, the ways AI is helping—and hindering—brand safety efforts for advertisers, and what marketers can do about AI's influence on how their ads appear. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Jacob Bourne and Principal Analyst Bill Fisher. Listen anywhere, or watch on YouTube or Spotify.   Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters   Follow us on Instagram at: https://www.instagram.com/emarketer/   For sponsorship opportunities, contact us: advertising@emarketer.com   For more information, visit: https://www.emarketer.com/advertise/   Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode, click here: https://www.emarketer.com/content/ podcast-ai-brand-safety-s-frenemy-behind-numbers   © 2026 EMARKETER

On today's podcast episode, we discuss the main reasons people return items, the different policies we would keep or curb to help get returns under control, and the number one way to reduce returns. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Senior Analyst Blake Droesch.   Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-returns-problem-how-keep-things-sold-customers-happy-reimagining-retail © 2026 EMARKETER

In today's podcast episode, we discuss whether AI slop is becoming a problem on YouTube, the ways AI is helping—and hindering—brand safety efforts for advertisers, and what marketers can do about AI's influence on how their ads appear. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Jacob Bourne and Principal Analyst Bill Fisher. Listen anywhere, or watch on YouTube or Spotify.   Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters   Follow us on Instagram at: https://www.instagram.com/emarketer/   For sponsorship opportunities, contact us: advertising@emarketer.com   For more information, visit: https://www.emarketer.com/advertise/   Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode, click here: https://www.emarketer.com/content/ podcast-ai-brand-safety-s-frenemy-behind-numbers   © 2026 EMARKETER

In today's podcast episode, we discuss: What if Meta keeps losing all these lawsuits? What if Meta bought Roku? What if Amazon's new smartphone is a hit?   Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters   Follow us on Instagram at: https://www.instagram.com/emarketer/   For sponsorship opportunities, contact us: advertising@emarketer.com   For more information, visit: https://www.emarketer.com/advertise/   Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-what-if-meta-bought-roku-amazon-s-new-smartphone-hit-behind-numbers   © 2026 EMARKETER Made Possible by Illuminate. Connect. Activate.​ Verve's global omnichannel advertising platform redefines what's possible beyond walled gardens. Verve illuminates, connects, and activates high-fidelity signals that drive outcomes for brands, agencies, and publishers at scale. Learn more

On this episode, we examine the challenges and best practices for measuring impact of commerce media advertising. We discuss discuss moving beyond platform-reported metrics, incrementality testing frameworks, clean room strategies, cross-network measurement and building internal capabilities. Arielle Feger, EMARKETER's Senior Analyst, Media Content hosts Jack Kneuper, Senior Digital Performance Marketing Manager at Perdue Farms and Matt Barresi, President of Digital Commerce and Capabilities at Kimberly-Clark.   Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-what-advertisers-actually-need-commerce-media-measurement-behind-numbers-special-edition © 2026 EMARKETER

On this episode, we explore how leading brands are implementing successful offsite strategies. Focuses include data partnerships and clean rooms, audience targeting off-platform, measuring offsite incrementality, and balancing scale with signal quality. EMARKETER Senior Analyst, Minda Smiley hosts Jason O'Toole, Head of Connected Commerce & Media at Gildan and Ryan Verklin, Paid Media & Retail Media Senior Lead at Bayer.   Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-beyond-sponsored-products-what-offsite-means-media-plan-behind-numbers-special-edition © 2026 EMARKETER

In today's podcast episode, we discuss what's most responsible for consumers' current ad fatigue, why there's an opportunity to capture attention immediately after a purchase, and what agentic commerce is—and isn't—doing to the shopping journey. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Nate Elliott, and Senior Vice President of Rokt Ads at Rokt, Ashley Firmstone. Listen anywhere, or watch on YouTube or Spotify.   Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters   Follow us on Instagram at: https://www.instagram.com/emarketer/   For sponsorship opportunities, contact us: advertising@emarketer.com   For more information, visit: https://www.emarketer.com/advertise/   Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-click-buy-tune-in-ai-relevance-ends-ad-fatigue-behind-numbers   © 2026 EMARKETER   Rokt helps marketers reach high-intent customers in the Transaction Moment™—when they're actively completing a purchase online. Powered by AI and first-party data, Rokt Ads connects your brand with over 400 million global shoppers and delivers outcomes you can count on. Learn more at rokt.com/emarketer to get started today.

In this episode, we discuss digital screens and audio, connecting in-store exposure to purchase, attribution challenges, retailer infrastructure investments, and shopper experience considerations. EMARKETER Vice President & Principal Analyst, Sarah Marzano hosts Gabi Viljoen, Vice President & Head of eCommerce at Nestlé Health Science and Austin Leonard, Vice President and General Manager of DG Media Network.   Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-screens-shelves-signals-retail-media-s-in-store-opportunity-behind-numbers-special-edition © 2026 EMARKETER

In today's podcast episode, EMARKETER Vice President & Principal Analyst, Sarah Marzano, examines what's holding in-store back, what it will take to overcome these constraints, and where the most meaningful opportunities lie as retailers work to scale the next stage of retail media. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-in-store-unlock-retail-media-s-next-stage-behind-numbers-special-edition © 2026 EMARKETER

On today's podcast episode, we discuss what “the endless aisle” means today, how to best organize it, how AI takes it to the next level, and why the Transaction Moment matters so much. Listen to the discussion between Vice President of Content and host Suzy Davidkhanian and CEO of Rokt Catalog, Bennett Carroccio.   Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters   Follow us on Instagram at: https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: advertising@emarketer.com   For more information visit: https://www.emarketer.com/advertise/   Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here: https://www.emarketer.com/content/podcast-endless-aisle-infinite-assortment-real-time-relevance-and-beyond-reimagining-retail     © 2026 EMARKETER Rokt helps marketers reach high-intent customers in the Transaction Moment™—when they're actively completing a purchase online. Powered by AI and first-party data, Rokt Ads connects your brand with over 400 million global shoppers and delivers outcomes you can count on. Learn more at rokt.com/emarketer to get started today.

In today's podcast episode, we discuss why Americans are turning to social media for health advice, the kinds of help they are seeking, and how the information they receive compares with what they hear from their offline physicians. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analysts Rajiv Leventhal and Beth Snyder Bulik. Listen everywhere, or watch on YouTube and Spotify.   Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters   Follow us on Instagram at: https://www.instagram.com/emarketer/   For sponsorship opportunities, contact us: advertising@emarketer.com   For more information, visit: https://www.emarketer.com/advertise/   Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-social-media-s-growing-role-healthcare-decisions-behind-numbers   © 2026 EMARKETER Rokt helps marketers reach high-intent customers in the Transaction Moment™—when they're actively completing a purchase online. Powered by AI and first-party data, Rokt Ads connects your brand with over 400 million global shoppers and delivers outcomes you can count on. Learn more at rokt.com/emarketer to get started today.

On today's podcast episode, we discuss what's been driving Formula One's growth in America, whether F1 has finally broken through in the US or if we're in a temporary hype cycle, and what brands get from the sport that they can't get anywhere else. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analysts Ross Benes and Blake Droesch. Listen everywhere, and watch on YouTube and Spotify.   Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters   Follow us on Instagram at: https://www.instagram.com/emarketer/   For sponsorship opportunities, contact us: advertising@emarketer.com   For more information, visit: https://www.emarketer.com/advertise/   Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-formula-one-s-american-takeover-will-brands-race-f1-hit-brakes-game   © 2026 EMARKETER   Rokt helps marketers reach high-intent customers in the Transaction Moment™—when they're actively completing a purchase online. Powered by AI and first-party data, Rokt Ads connects your brand with over 400 million global shoppers and delivers outcomes you can count on. Learn more at rokt.com/emarketer to get started today.

On today's podcast episode, we discuss why Warner Bros. Discovery chose Paramount's bid over Netflix's, what impact this will have on the streaming universe, and how all of this will affect marketers. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes and Analyst Marisa Jones. Listen everywhere, and watch on YouTube and Spotify.   Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters   Follow us on Instagram at: https://www.instagram.com/emarketer/   For sponsorship opportunities, contact us: advertising@emarketer.com   For more information, visit: https://www.emarketer.com/advertise/   Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-why-warner-bros-discovery-chose-paramount-over-netflix-and-how-impacts-streaming-universe-be   © 2026 EMARKETER Rokt helps marketers reach high-intent customers in the Transaction Moment™—when they're actively completing a purchase online. Powered by AI and first-party data, Rokt Ads connects your brand with over 400 million global shoppers and delivers outcomes you can count on. Learn more at rokt.com/emarketer to get started today.

Recorded at the EMARKETER Creator Trends 2026 Virtual Summit, this panel explores how creator video is opening new territory for brands on CTV.  EMARKETER Analyst, Emmy Liederman along with Nicole Marcus, Manager of Influencer Strategy at Dick's Sporting Goods and Allison O'Keefe, Senior Manager, Influencer and Creator Marketing at Best Buy, discuss how to shape programming cadence, package content for bigger screens, measure ROI, ensure brand safety and suitability, and build partnerships that make the most of this expanding format. Listen everywhere you find podcasts and watch on YouTube and Spotify.   Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters   Follow us on Instagram at: https://www.instagram.com/emarketer/   For sponsorship opportunities, contact us: advertising@emarketer.com   For more information, visit: https://www.emarketer.com/advertise/   Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-new-creator-video-play-moving-shorts-ctv-behind-numbers-special-edition   © 2026 EMARKETER

In this special edition episode recorded at the EMARKETER Creator Trends 2026 Virtual Summit, you will learn how shoppable video, retail media integrations, storefronts, and affiliate programs are reshaping the journey, and the metrics and org models needed to make always-on creator commerce truly work. Minda Smiley, Senior Analyst at EMARKETER hosts a panel with Cory Weaver, Head of Influence at Gap, Inc. and Alexis Call, Director of Digital Merchandising and Site Experience at Stanley 1913. Listen everywhere you find podcasts and watch on YouTube and Spotify.   Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters   Follow us on Instagram at: https://www.instagram.com/emarketer/   For sponsorship opportunities, contact us: advertising@emarketer.com   For more information, visit: https://www.emarketer.com/advertise/   Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-creators-meet-commerce-how-they-guide-customers-inspiration-checkout-behind-numbers-special-edition   © 2026 EMARKETER

On today's podcast episode, we discuss teens' online behavior: which digital activities they engage in on which devices, why this could be the cohort to take social commerce mainstream, what a teen's life on social media looks like, how these young people use AI, and more. Join Senior Director of Podcasts and host Marcus Johnson, along with analysts Paola Flores-Marquez and Emmy Liederman. Listen everywhere, and watch on YouTube and Spotify.   Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters   Follow us on Instagram at: https://www.instagram.com/emarketer/   For sponsorship opportunities, contact us: advertising@emarketer.com   For more information, visit: https://www.emarketer.com/advertise/   Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-growing-up-constantly-online-what-teens-online-lives-really-look-like-behind-numbers   © 2026 EMARKETER Rokt helps marketers reach high-intent customers in the Transaction Moment™—when they're actively completing a purchase online. Powered by AI and first-party data, Rokt Ads connects your brand with over 400 million global shoppers and delivers outcomes you can count on. Learn more at rokt.com/emarketer to get started today.

EMARKETER Principal Analyst Max Willens unveils new forecasts that reveal where creator spending is accelerating, including new category breakouts for 2026. He'll dig into what's powering the surge, from shoppable content to CTV's growing pull, and how brands are moving toward fuller-funnel partnerships that deliver real lift. Listen everywhere you find podcasts and watch on YouTube and Spotify.   Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters   Follow us on Instagram at: https://www.instagram.com/emarketer/   For sponsorship opportunities, contact us: advertising@emarketer.com   For more information, visit: https://www.emarketer.com/advertise/   Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-emarketer-podcast-big-creator-breakout-2026-behind-numbers-special-edition   © 2026 EMARKETER

On today's podcast episode, we discuss the biggest takeaways from the social media addiction trials so far, what our numbers tell us about social media usage in the US, and where else Americans spend their time consuming media. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Forecasting Writer Ethan Cramer-Flood and Senior Director of Forecasting Oscar Orozco. Listen everywhere, and watch on YouTube and Spotify.   Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters   Follow us on Instagram at: https://www.instagram.com/emarketer/   For sponsorship opportunities, contact us: advertising@emarketer.com   For more information, visit: https://www.emarketer.com/advertise/   Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-addicted-breaking-down-social-media-trials-america-s-media-habits-behind-numbers     © 2026 EMARKETER   Rokt helps marketers reach high-intent customers in the Transaction Moment™—when they're actively completing a purchase online. Powered by AI and first-party data, Rokt Ads connects your brand with over 400 million global shoppers and delivers outcomes you can count on. Learn more at rokt.com/emarketer to get started today.

On today's podcast episode, we discuss advertising around the 2026 Winter Olympics: how marketers tackled fragmentation across media channels, how creators were used by Olympic broadcaster NBCUniversal, and which campaign was the best — and why. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst and Editor Peter Allen Clark and Senior Director of Content Jeremy Goldman. Listen everywhere, and watch on YouTube and Spotify. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-inside-2026-winter-olympics-advertising-media-fragmentation-creators-brands-behind-numbers   © 2026 EMARKETER

On today's podcast episode, we present our “Unofficial Monthly Retailer Awards,” or the UMRAs, for February, including “Most Impactful Campaign,” “Best IRL Initiative,” and “Greatest Under-the-Radar Move.” Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Senior Analyst Blake Droesch, Senior Director of Content Becky Schilling, and Principal Analyst Zak Stambor.   Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters   Follow us on Instagram at: https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: advertising@emarketer.com   For more information visit: https://www.emarketer.com/advertise/   Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here: https://www.emarketer.com/content/podcast-unofficial-monthly-retailer-awards-february-cerave-makes-kd-face-of-legs-h-e-b-baby-wants-to   © 2026 EMARKETER

On today's podcast episode, we discuss the three big questions surrounding TikTok right now: Will TikTok spend this year fighting perceptions of bias? Will the new algorithm be as good? How much bigger can TikTok Shop get? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Emmy Liederman and Principal Analyst Max Willens. Listen everywhere, and watch on YouTube and Spotify. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-will-tiktok-battling-bias-this-year-3-big-questions-tiktok-behind-numbers   © 2026 EMARKETER

On today's podcast episode, we discuss the three big questions surrounding Amazon right now: Can it maintain its ad revenue momentum in 2026? Is AI spending a problem? Is it ready for agentic commerce? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Analysts Marisa Jones and Rachel Wolff. Listen everywhere, and watch on YouTube and Spotify.   Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters   Follow us on Instagram at: https://www.instagram.com/emarketer/   For sponsorship opportunities, contact us: advertising@emarketer.com   For more information, visit: https://www.emarketer.com/advertise/   Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-amazon-maintain-its-ad-revenue-momentum-ai-spending-problem-more-3-big-questions-amazon-behi   © 2026 EMARKETER