Podcasts about up close series

Up Close Series 1 Episode 3: How to Harness AI in your Content Marketing Strategy  Marketers are under pressure to deliver ROI. How do you know what content to produce that will get results?  In Up Close Series 1, in episode three we review the role of the content audit and why it’s so important in a successful content marketing strategy. We discuss the desired outcome of the content audit and how AI can empower marketers to perform a content audit with great efficiency, even for brands with a high volume of content assets. By using artificial intelligence (AI), content marketers can determine what content to create that will get results. Gain access to all 5 episodes in one recording here: http://www.findandconvert.com/aiforcontent   You’ll also receive the white paper: What is Content Intelligence?     

Ken Chenault, CEO of American Express speaks to London Business School about the company's key achievements during his tenure.

The Senior Vice President, Corporate Strategy and Development for The Madison Square Garden Company discusses how sport and entertainment are closely knit, her leadership style, and her vision of how technology will influence the future of sport.

The economist and Financial Times journalist on what surprised him most when he chaired the review into UK equity markets and what needs to be done to change the way things work in the UK financial services industry.

Find out why Heather Hancock's insights and career advice are still relevant today, even after the success of London 2012.