Em and April - Talking Business, Social and Llamas

In episode 9 we sit down to chat with Tahlia Doidge-Lia about her Instagram Blog; Terra with Tahlia. We dive into Instagram strategy, Instagram aesthitics and creating a consistent and cohesive account and presence. Tahlia takes us through her decision to create her blog using Instagram and just how our attention spans on social media affected this decision. We also unpack something that many business owners face, the fear of rejection and ‘Imposter Syndrome'. Tahlia discusses how she had found the courage to be vulnerable on her blog and why she thinks its so important to share challenging moments and times in her life rather than just a highlight reel of her life. Bullet points of key topics & time stamps: Social Media Attention Span and Clicking Between Links 5:25 Instagram Caption Layout 7:18 Instagram Strategy and Aesthetic 9:05 Instagram Branding 10:00 Fear of Rejection and Imposter Syndrome 19:30 Courage to be vulnerable 25:45 Resources mentioned in this Episode: Terra with Tahlia on Instagram: @terrawithtahlia Things you should totally check out: ● Come along to our full-day workshops in March for Small Business and Social Media ● Follow ‘Em & April' on Instagram ● Follow ‘Em & April' on Facebook ● https://emandapril.fireside.fm/ Special Guest: Tahlia Doidge-Lia.

In Episode 8 we dive into branding and building a community. With April's recent trip to New York and having spent time with the incredible Gary Vee, both Em & April thought it'd be the perfect timing to discuss these topics. During this podcast we break the two down... First up, branding. This is the process of building something you stand for, something recognisable and something that shares a vision and values with the community (your audience) who love the brand. This leads us into the importance of building both a brand and a community. A community is a collection of people or an audience who feel a part of the journey. They love and champion the brand and within the community, there a loyal members which we call first fast followers. Tune in with your pen and paper, because this podcast is worth taking notes on.

Introducing – Sally Williams – Intuitive Life Purpose Mentor It is no wonder we picked this beautiful guest for episode number 7. The number 7 is a highly spiritual number that is associated with intuition, mysticism, inner wisdom, and a deep inward knowing. In episode 7 we introduce you to the incredibly warm, loving, intelligent and spiritual ‘Life Purpose Mentor, Sally Williams. Find a comfortable place, snuggle down and enjoy this longer episode as we chat with Sally about her transition from hair dressing to her life purpose mentor work she is now undertaking. Sally now spends her time helping others to heal, get out of their own way and live a life of fulfillment and purpose. For some, this work may seem ‘woo woo', for others the connection they can build with themselves and others around them provides life changing results. There is scope in this world to mix spirituality and business. So, sit back, pop your ear-pods in and learn from one of the best in this speciality. As always, be sure to subscribe to our show and leave us a comment. Follow Us: Boss Lady Brain Website Facebook Instagram YouTube Cactus Llama Website Facebook Instagram Twitter Em and April Podcast Website Facebook InstagramSpecial Guest: Sally Williams.

In this episode Em & April discuss how you'll be using social media and other marketing outlets and platforms to reach your customers, consumers and leads over the next 12 months to 2 years, embracing change (it's inevitable online!) and why it's so important to be active and present where you consumers spend their time. Major platform changes, like the removal of likes, can have a massive impact of how you market and how you and your consumers interact with platforms and influential accounts. The world of technology, how you market and the platforms you can market on are constantly changing and evolving, and the consumer goes with them, you need to be the early adopter, you need to keep moving with your consumer. Embrace the change and take on the learning challenge ahead and it will serve you and your business. An interesting platform that has caught our eye via Gary Vee is: Text to Text communication platform, automated programming and communication in a consistent and authentic fashion with your consumer database via SMS. In the US, a brand-new start-up that has got Ashton Kutcher and Gary Vee excited is ‘Community'. This is just one platform that is connecting celebrities, influences, businesses and corporations with their ‘Tribe'. As we move into 2020, we encourage you to start thinking about what you're going to learn next! Is it Tik Tok, is it creating an excel spreadsheet with your consumers and leads details to get started on Text to Text? Or is it doing more (or your first!) Facebook lives, Instagram stories, or potentially whatever new internet craze happens upon us next cos... We can't stay doing what we've been doing and expect to keep coasting along as the world evolves and changes at dramatic pace, especially online! People of influence mentioned: Grant Cardone Gary Vee The Em & April Tour - March 2020, Victoria, Australia Join Em & April in 2020 as they bring their breadth of Small Business and Social Media Knowledge to 7 different towns and locations in Victoria Australia. Find out more about The Em & April Tour and get your ticket here.

April Whiston is a certified small business coach and mentor. In this episode, we sit down with April and discover who April is, what makes her tick, and what drives her. April is a woman who takes every opportunity to maximise life. As the Lead Coach and Mentor at Boss Lady Brain, she is also a multi-business owner, pod-caster, registered nurse, blogger, wife and mother. April is an accredited Meta Dynamics Practitioner, Certified Behaviour Consultant and is extremely experienced in business structure and refinement. April is extremely passionate about helping and coach small business owners to become the best leaders they can be for themselves and their business. In this episode, we discuss what a small business coach is, how they can help you and your business and HOW to find a small business coach that suits you and your needs. Links mentioned in this podcast: Boss Lady Brain Website Facebook Instagram YouTube Em and April Podcast Website Facebook Instagram

Get to know Em from the Em and April podcast! Em is almost 34, a Sagittarian and self-declared hippie. Having studied multimedia at Uni with the intent of starting her own business, Em found herself spending in the following 12 years in the corporate world. Em finally decided at the beginning of 2019 that it was time to venture into small business, and so Cactus Llama was born. In this episode, Em discusses what services Cactus Llama provides, what social media management is and how a social media strategist can help businesses and the future of group coaching small business owners to use social media to enhance their messaging and upskill themselves. If you've been wondering just what a social media strategist, social media manager or a content creator can do, this episode gives you a deep dive in just how this can benefit your business and why it's so important to be managing and maintaining your social media channels. Links mentioned in this podcast: Cactus Llama Website Facebook Instagram Twitter Em and April Podcast Website Facebook Instagram

Episode Three: Episode Three we talk about the benefits of collaboration and how to go about finding and setting up a collaborative project. Collaboration is a really effective way of learning and networking to benefit yours and others business. We talk about what is collaboration, how to strike a balance when collaborating, collaboration ideas such as networking, creating a podcast, sharing social media content to each parties profiles, and challenges to be aware of when collaborating. We also discuss how to go about making genuine connections with other leaders and peers within your industries and networks to create and deliver collaborative projects together that give your clients, audiences and consumers value.

Episode Two: In this episode we discuss the importance of allowing your business to have an identity that is separate identity. It can be really easy to fall into the trap of allowing our own identity to be linked to our business identity. Business owners can create a belief that they ARE the business and therefore you take all your successes and failures in business as a personal reflection. How do you feel when your business receives a negative review? The business, product or service needs to exist in its own right. Imagine if you were an artist, painting a beautiful art piece on canvas. Now you are NOT that artwork. The artwork exists in its own right. You may be the creator, the director, the business owner, but you are NOT the business, product, service. They exist in their own right. Allowing your business to have its own identity, can really help you determine the tone, style, and personality of the business, that are not YOU.

In this episode Em & April discuss the initial phase of a new business start-up: The Idea Phase, the importance of knowing your WHY, and how you can financially and socially support yourself whilst your new venture gets up and running. Books mentioned in this episode: Daring Greatly - Brene Brown Start with Why - Simon Sinek