Podcasts about building your brand

Helping Independent Apparel Brands Avoid Costly Mistakes with Elizabeth Solomeina In this episode, Rachel welcomes Flying Solo co-founder, Elizabeth Solomeina to talk about what it really takes to successfully grow an independent apparel brand from scratch and avoid some very costly mistakes. From testing the market to wholesale risks, Elizabeth draws from real-world experiences from over nine years helping designers break into the fashion world. Elizabeth shares the biggest mistakes new brands make during early production, the underestimated power of community building, and why slow, strategic scaling beats going big from day one. They get into how to test your market, build brand loyalty, approach PR and wholesale smartly, and use retail partnerships as a launchpad, not a liability. If you're launching or scaling a fashion brand, this episode is essential for you and your brand. discover more! In this episode, you'll hear: - How to test your first apparel collection without overcommitting. - Why being visible as a founder drives sales. - Building a community that markets your brand for you. - Retail strategies that won't bankrupt your startup. - The hidden risks of wholesale agreements.   Connect with Elizabeth: Instagram: https://www.instagram.com/flyingsolonyc/ Website: https://flyingsolo.nyc   Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!   We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

The Writers Advice Podcast is bought to you by Booksprout. Booksprout is my go-to platform to share my stories with readers to engage with reviewers before they are launched with the rest of the world. Head to booksprout to increase your online reviews today!This week on the Writers Advice Podcast I am joined by Author Jenny Valendish:On this episode Jodie and I talk about:- Her journey to writing and publishing- Her brand new book, An Introverts Guide To Leaving The House- Her actionable advice for building your personal brand and network- Navigating content and social media- Pitching to publishers- and all of her advice for up and coming writers⁠⁠⁠⁠⁠⁠-Check out Jenny's brand new book here⁠⁠⁠⁠BILLIONAIRE ISLAND PAPERBACK⁠⁠⁠⁠⁠⁠⁠BILLIONAIRE ISLAND KINDLE⁠⁠⁠⁠⁠⁠⁠⁠⁠Get your copy of the Limited-Edition WRITERS JOURNAL⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠JOIN THE WRITERS ADVICE FACEBOOK GROUP⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Become a part of my ARC TEAM HERE⁠⁠⁠⁠⁠⁠⁠Join us on Instagram:⁠⁠⁠⁠⁠⁠⁠@writersadvicepodcast⁠⁠⁠⁠⁠⁠⁠Contact Me:⁠Website: oliviahillier.com⁠Instagram:⁠⁠⁠⁠⁠⁠⁠ @oliviahillierauthor⁠⁠⁠⁠⁠⁠⁠TikTok: ⁠⁠⁠⁠⁠⁠⁠@oliviahillierauthor⁠⁠⁠⁠⁠⁠⁠Contact Jenny: ⁠Website: jennyvalendish.com

Maria-Katarina Johannesson, a.k.a. Linksandmaria, likes to grow things - both businesses and plants. Specializing in link building, digital PR, and making brands stand out, she's all about building relationships while keeping the sales perspective front and center.Website: https://linksandmaria.com/  ______________________________________________________________________ The Edupreneur: Your Blueprint To Jumpstart And Scale Your Education BusinessYou've spent years in the classroom, leading PD, designing curriculum, and transforming how students learn. Now, it's time to leverage that experience and build something for yourself. The Edupreneur isn't just another book—it's the playbook for educators who want to take their knowledge beyond the school walls and into a thriving business.I wrote this book because I've been where you are. I know what it's like to have the skills, the passion, and the drive but not know where to start. I break it all down—the mindset shifts, the business models, the pricing strategies, and the branding moves that will help you position yourself as a leader in this space.Inside, you'll learn how to:✅ Turn your expertise into income streams—without feeling like a sellout✅ Build a personal brand that commands respect (and top dollar)✅ Market your work in a way that feels natural and impactful✅ Navigate the business side of edupreneurship, from pricing to partnershipsWhether you want to consult, create courses, write books, or launch a podcast, this book will help you get there. Stop waiting for permission. Start building your own table.

Check out this episode of Get Biz! Do Biz! Get Paid!, where I'm breaking down what it really takes to grow and thrive in the construction industry. I'm talking about real-world stuff…how to actually get leads, market yourself, build a brand people trust, and what to do when things go sideways (because let's be honest, sometimes they do).You'll hear me dive into why every lead matters, how fast response times make or break deals, and how to turn conversations into high-ticket contracts. I also get into how to improve your client experience so they come back…and bring their friends with them.I'm walking you through building a solid sales process and how using financing the right way can help you close more jobs without lowering your price.If you're serious about growing your business and building something that lasts, this episode's for you. No fluff. Just real talk and strategies you can use today.Let's get after it.

Every quarter, I love doing a Q&A episode where I answer questions from the Brand Your Passion Collective community. This one's full of real questions from creatives who are probably wondering about the same stuff you are.In this episode, I'm talking about how to market your creative business offline (yes, there's actually life beyond social media!), what gets me out of bed every morning, where I find inspiration when I'm feeling totally stuck, how I actually manage to switch off from work, my favourite ways to chill out, and let's be honest - how I deal with burnout when it hits. Plus I'm ending with a random but super important question about my favourite Pokémon!These are real strategies I've figured out through trial and error in my creative business. Whether you're just starting your creative journey or you've been doing this for years, you'll get some solid ideas you can try right away.So if you've been wondering how to grow beyond Instagram, stay motivated when things get tough, or just figure out how to not work 24/7, this episode's definitely for you.–––––––––––WANT MORE?Want your questions answered on the podcast, or be part of an awesome community of creatives supporting each other? Join us in the Brand Your Passion Collective at www.makerandmoxie.com/community. We'd love to have you

In this laugh-out-loud, heart-on-sleeve conversation, Katy Cowan is joined by branding designer and podcast host Liz Mosley to explore the messy, magical world of podcasting. With over 120 episodes of the Building Your Brand podcast behind her, Liz shares the honest truth: podcasting isn't about being perfect—it's about showing up as yourself. Together, Katy and Liz dive into the highs and lows of running a podcast (awkward endings included), why less polished content often resonates more, and how confidence grows through real conversations. They reflect on the unexpected networking opportunities that arise, the importance of making guests feel at ease, and the joy of being unfiltered, unpolished, and unapologetically real. The episode is full of practical advice for aspiring podcasters, including why you don't need expensive equipment to get started, how to trust the process, and why you should start before you feel ready. Later this week during our bonus episode, The Spark, you'll also hear plenty of quirky anecdotes—from dream analysis and family picnic fails to their mutual loathing of the word niche. Whether you're podcast-curious or already recording in your cupboard, this is an inspiring, entertaining chat that celebrates creativity, confidence and the power of being yourself. This season is proudly sponsored by the School of Communication Arts.

The Biggest Contract Mistakes Apparel Founders Make (That Could Cost You Thousands) In this episode, Rachel shares a very personal story that highlights a critical legal and business lesson for every apparel entrepreneur: always get it in writing. Through the lens of her current rental dispute, she draws strikingly similar parallels between landlord agreements and the contracts apparel founders sign with vendors, manufacturers, and clients. If you've ever relied on a verbal agreement, this is a must-listen. Rachel unpacks why tech packs and vendor agreements are contracts (even without a signature), how to handle redlining terms, and what to do when a deal doesn't feel fair. Whether you're navigating NDAs, supplier terms, or a difficult landlord, listening to this episode will help you avoid costly mistakes and operate your business like a pro. In this episode, you'll hear: - Why you should never rely solely on verbal agreements - get it in writing! - The essential contracts every apparel business needs. - Rachel's personal story of rental miscommunication. - Never sign a contract you're not 100% comfortable with.   Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!   We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

Welcome to another episode of Building Your Brand! Today, I'm thrilled to be chatting with the incredible Kira Matthews. Kira is a mindset and confidence coach who truly embodies the power of self-belief. She specialises in helping creators, founders, and freelancers unlock their most confident selves to achieve those big, bucket-list dreams. In this conversation, we dive into Kira's journey into coaching, the many lessons she's picked up along the way, and her invaluable insights on overcoming self-doubt and imposter syndrome. If you've ever found yourself hesitating or watching from the sidelines while others chase opportunities you dream of, this episode is packed with inspiration for you.   Key Takeaways: Confidence is an Inside Job: True confidence isn't about ticking off external achievements or meeting societal expectations. It's an emotion generated internally by our thoughts. We need to shift from chasing external validation to cultivating confident thoughts. Uncover Your Inner Dialogue: To build confidence, you first need to understand the thoughts currently running the show. Kira suggests a powerful exercise: take 10 minutes to write down all your thoughts about a specific topic (like your business or your appearance) to reveal the often subconscious and sometimes critical narratives at play. Reframe Rejection: Rejection is an inevitable part of putting yourself out there, especially in business. Instead of viewing it as a personal failure, see it as valuable feedback and an opportunity to learn and refine your approach. Often, a 'no' provides crucial information that can lead to a 'yes' down the line. The Power of Connection: Your ability to communicate and build relationships is paramount. Many goals involve other people, and knowing how to bring them on board with your vision is more critical than waiting for your website or skills to be 'perfect'. Embrace Imperfect Action for Faster Growth: Waiting for perfection can lead to stagnation. Taking action, even if it's imperfect and involves making mistakes, is the quickest way to learn, adapt, and ultimately achieve your goals. It's about failing fast and learning faster.   Episode Highlights: 02:41: Kira shares how her early days in fashion styling, dealing with logistics like lost customs packages and coordinating with major brands, unexpectedly taught her invaluable communication and hustle skills. 08:51: Kira explains that confidence is an emotion we generate internally through our thoughts, challenging the common belief that it comes from external achievements or validation. 10:38: Kira offers a practical 10-minute journaling exercise to uncover the true thoughts and beliefs that might be holding you back from feeling confident. 19:05: Drawing from her experience in sales, Kira discusses how she learned to anticipate and even welcome rejection as a necessary part of the process that helps shape the final successful outcome. 35:30: Kira talks about recovering from rejection by focusing on separating the actual facts from the (often negative) stories we tell ourselves, and the importance of understanding why a 'no' was given.   About the Guest: Kira Matthews is a mindset and confidence coach. Instagram: @KiraTheBold Website: kiramatthews.com Programme: Pitch School (enrolling for September 2025) Podcast: No Room For Doubt   Mentioned in the episode: Hannah Isted (Friend of the podcast and Pitch School alumna) Chris Do (Host of The Futur Podcast, which I was a guest on)   I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft (http://lucylucraft.co.uk) If you enjoyed this episode please leave a 5* rating and review!

Smart Product Naming Strategies to Elevate Your Apparel Brand In this episode, Rachel is touching on the underestimated challenge of naming your apparel products—and why getting it wrong can cost you time, clarity, and customer trust. Drawing from her corporate experience (including a years-long product renaming project), Rachel shares how naming impacts everything from marketing to scalability, and why founders need to set up a thoughtful naming structure from day one. You'll learn why descriptive names matter, how to avoid bottlenecking expanding your product line, and creative approaches (like using personal names or themes) to stand out while staying clear. Plus, Rachel offers practical advice for startup brands to build a naming system that grows with them—so you won't get stuck redoing your entire product catalog later. In this episode, you'll hear: - Why product naming is more complicated than it looks - Lessons from a corporate renaming nightmare - How naming affects marketing, product expansion, and customer understanding - Tips to avoid common naming mistakes as a new apparel brand   Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!   We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

Unlock next-level social media strategies for speakers with insights from top experts and booking agents. Discover the practical steps that make your social presence work for your speaking business. How to choose the right social platform and boost consistency without spreading yourself too thin Why social proof and testimonials matter more than self-promotion Content strategies: balancing value, authenticity, and connection with your audience The importance of tailoring posts to decision-makers, bookers, and meeting professionals Actionable tips to maximize social media for bookings, brand-building, and business growth Watch now to learn what truly works (and what to avoid) for speakers on LinkedIn, Instagram, YouTube, and more! Learn more about your ad choices. Visit megaphone.fm/adchoices

New book alert! In this episode, Adam Torres interviews James Hurman, Founding Partner at Previously Unavailable, explore James course, The Master of Advertising Effectiveness and his book Future Demand: Why building your brand among tomorrow's customers is the key to start-up success.     Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices

3 CEO Mistakes That Are Killing Apparel Brands (And How to Avoid Them) In this episode, Rachel is going deep into the hidden challenges facing apparel brand CEOs—and the critical mistakes that can sabotage even the most promising businesses. Drawing from years of firsthand experience at Unmarked Street and working with dozens of clients, Rachel shares real stories (with names changed) of three distinct CEO types: the over-scaler, the financially unstable, and the relentless micromanager. You'll learn what red flags to watch for in your own leadership style, how scaling too fast, neglecting finances, or holding on too tightly can derail your brand—and most importantly, how to step fully into the CEO role you were meant for. Whether you're an emerging designer or an established founder, this episode is a hard dose of reality, but so needed to keep your business sustainable, profitable, and growing. In this episode, you'll hear: - How scaling too fast confuses customers and crushes cash flow. - Why financial management is THE make-or-break for apparel brands. - The high cost of micromanagement and employee turnover. - How to step back and empower your expert team.   Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!   We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

In this episode, real estate coach David interviews Kirsten Graham, co-owner of Six Figure Business Coaching, to uncover powerful strategies real estate agents can use to grow their business through YouTube marketing, video content, and smart leverage.Whether you're a new agent or seasoned pro, Kirsten shares practical insights on:✅ How to turn listing videos into evergreen content✅ Why neighborhood keywords matter for real estate SEO✅ Video marketing tips using just your phone✅ Building a content plan with limited time✅ Hiring a marketing virtual assistant for just $300/month✅ Tools like Keywords Everywhere & ChatGPT for keyword research✅ The perfect mix of long-form content vs. YouTube Shorts

About the Guest(s):Trevor Houston - Trevor Houston is an experienced career transition expert and the host of the "Who Ya Know Show." With a focus on transforming job seekers' approaches to finding employment, Trevor provides insightful strategies on personal branding, leveraging online platforms, and standing out in a competitive job market.Mark Elder - Mark Elder co-hosts the "Who Ya Know Show" alongside Trevor Houston. Mark brings to the table years of experience in financial services and a passion for helping individuals navigate career transitions. His expertise is invaluable, particularly in discussions about creating effective resumes and cultivating a professional online presence.Episode Summary:In this episode of the "Who Ya Know Show," hosts Trevor Houston and Mark Elder delve into the critical subject of building a powerful personal brand, emphasizing its undeniable importance in today's job market. Despite the online noise and competition, Trevor and Mark illuminate ways to become "undeniably visible" by leveraging the power of personal branding. They underscore the significance of online presence, credibility, and storytelling to attract potential employers and shift from being a job seeker to a trusted industry expert. With lively banter and thought-provoking dialogues, they also ponder on the divide between career aspirants and those content with their current job status.The conversation journeys through the evolving dynamics of personal branding in the digital era, with a bold comparison to household brands like McDonald's and Starbucks, illustrating how being the "best known" can eclipse being the "best." Trevor emphasizes the importance of visibility and credibility over perfection, advocating for authenticity and genuine storytelling. They explore strategies for standing out, such as defining a clear brand narrative, engaging consistently with networks, and even crafting a compelling linkedIn profile that commands attention rather than fading into the backdrop. Their joint narrative offers actionable advice that aims to transform listeners' outlooks on personal branding and networking.Resources:Career Transition Summit: https://event.webinarjam.com/register/67/04404igv LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠⁠⁠Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com Chapters:(0:00) Becoming Undeniably Visible in the Job Market(6:48) Debating Contentment Versus Ambition in Career Success(13:23) The Necessity of Personal Branding in Today's Digital World(15:58) Roger Wakefield's Success Through YouTube Personal Branding(19:11) Building a Personal Brand to Enhance Job Search Success(22:56) Building a Personal Brand for Career Success(25:28) The Power of Storytelling and Value-Based Content in Branding(31:36) The Importance of Problem-Solving in Job Interviews(36:24) Crafting a Compelling LinkedIn Narrative Using ChatGPT(40:49) Authenticity Over Perfection in Job Interviews(47:31) Embracing Imperfection and Authenticity in Personal Branding(50:52) Building a Personal Brand Through Consistent Content Creation(53:46) The Importance of Consistent Branding Across All Platforms(56:06) Building Your Brand and Network with Consistency and Engagement(59:19) Balancing Notifications and Credibility in Professional Communication(1:02:28) Discipline and Consistency Lead to Transformation(1:04:14) The Importance of Consistent Engagement and Adding Value on LinkedIn(1:07:32) Using Video Comments to Boost Engagement on Social Media(1:12:38) Building Visibility and Engagement for Career Success(1:18:56) Leveraging Testimonials and Video Content for Personal Branding(1:26:09) Boosting LinkedIn Engagement Through Daily Video Comment Campaigns

Ever felt intimidated by creating YouTube content for your brand? You're not alone. In this value-packed conversation with Serena Correa, "the coach to creatives," we demolish the myths holding you back from leveraging YouTube's massive potential.Did you know YouTube had 20% more watch hours than Netflix last year? This isn't just another social platform—it's a powerful visual search engine connecting you with people actively seeking solutions. Unlike other platforms where you're limited to friends-of-friends networks, YouTube puts you in front of a global audience searching for exactly what you offer.Serena breaks down exactly what you need (and what you don't) to start creating content that converts. Forget expensive equipment and time-consuming editing—your smartphone and authentic expertise are enough to begin building your brand. We explore the three types of YouTube content you should create, how often to post without burning out, and the critical elements that make videos rank well.What truly sets this episode apart is Serena's counterintuitive approach to YouTube success. "I'd rather only have 20 people see my video and click my link than have 2,000 people see my video and never click anything." This mindset shift from vanity metrics to conversion is the game-changer most creators miss. You'll learn exactly how to optimize your thumbnails, descriptions, and content to drive subscribers to your email list and offers.Ready to stop overthinking and start building your brand on YouTube? Grab Serena's formula playbook from the link in our show notes and commit to consistency. The platform that's transforming businesses is waiting for your unique voice and expertise.Support the show

How to Start An Apparel Brand the Right Way In this episode, Rachel strips it all down and gets real about what it actually takes to start an apparel brand. If you've ever typed "how to start a clothing line" into Google or YouTube, this is the episode you've been waiting for. Rachel breaks down the pros and cons of drop shipping, and what sets a real apparel brand apart — especially when your goal is long-term success and not just selling tees with a trendy logo. She explains why drop shipping might be a good learning tool, but also why so many founders choose to go deeper by designing bespoke garments that make a real impact in the fashion space. From understanding your startup budget to writing your business plan and claiming your brand name online, Rachel walks you through every key step. She also shares industry insights on topics like target costing, production timelines, and why it's smarter to launch with just one standout product instead of a dozen at a time. If you're dreaming of building a brand that lasts, this episode is packed with the exact strategies, frameworks, and encouragement you need to move from idea to execution. In this episode, you'll hear: -What is drop shipping?  Pros and cons. -If you want to create custom, bespoke pieces, hear why you're in the right place! -First step: find a community and start building those relationships. -Start small...all the big brands do it.   Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!   We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

If you've ever held back from showing up on social media because of fear—fear of judgement, not feeling good enough, or worrying you'll get it wrong—you're not alone. In this episode, I'm getting real about the mindset blocks that kept me stuck and how I pushed past them to build my brand and grow my businesses.I'll share the personal challenge that helped me shift gears, the power of consistency, and why showing up—even when it feels uncomfortable—is key to building trust and connection online. Whether you're just starting out or feeling stuck, this episode will help you take that next step with more confidence and clarity.In this episode, I dive into the mindset blocks that often stop business owners from using social media effectively to grow their brand. I open up about my own experience with fears like judgement, imposter syndrome, and self-doubt—and how I slowly worked through them.One of the biggest turning points for me was setting a personal challenge: post one video every week. That small commitment helped me show up more confidently online, build my personal brand, and ultimately grow multiple businesses.If you're holding back, this episode is your reminder to start before you feel ready. Show up as your authentic self, focus on consistency over perfection, and engage with your audience in a real way. It's not about being flawless—it's about being present.“If I could overcome my fears and build a brand that changed my life, so can you. Your voice matters, your experience matters, your business and you deserve to be seen.”- Kylie WalkerWe explore:Mindset blocks affecting social media engagementOvercoming fear of judgment and criticismAddressing imposter syndrome and self-doubtImportance of authenticity over perfection in online presenceStrategies for building confidence in social media usageCommitment to consistency in posting contentFocusing on providing value rather than sellingEmphasizing engagement and community building on social mediaThe significance of personal branding in business growthEncouragement to take action and start sharing content onlineDone for You ServicesDone For You Services - https://dfys.com.au/Find out about our Done For You Social Media Management - https://dfys.mykajabi.com/done-for-you-smFind out about our Done for You Lead Generation - https://dfys.mykajabi.com/done-for-you-lead-generationConnect with Done For You Services: https://www.instagram.com/doneforyouservices_/Kylie's ResourcesProperty Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchoolDigital Marketing School: https://courses.thatpropertymum.com.au/digitalschoolThat Property Mum Courses: https://www.thatpropertymum.com.au/courses/The PM Accelerate Membership:

On this episode of Destination on the Left, I talk with Karley Cunningham, founder of Big Bold Brand and the Surefire Method, about how branding can help a destination, attraction, or business in the tourism industry stand out from the crowd. Karley breaks it down into three key themes: understanding our fundamental beliefs, knowing the markets we serve, and positioning ourselves around benefits and differentiators. Karley clears up all the noise around branding and marketing and shares actionable steps to help you evolve your brand. What You Will Learn in This Episode: How understanding fundamental beliefs and truths strengthens a brand's identity Why you need to distinguish branding from marketing and how this distinction leads to more effective marketing strategies Actionable steps for creating a strong brand promise and how it can impact employee recruitment and retention How the concept of tightening the creative box leads to more innovative solutions and helps a brand differentiate itself in a competitive market Why aligning a brand's internal culture with its external promises impacts a company's overall reputation and employee satisfaction What role target audience understanding plays in brand differentiation Differentiating Branding from Marketing Branding and marketing play distinctly different roles in business success, and Karley shares her philosophy that branding is the backbone that informs and enhances marketing strategies. While marketing focuses on promoting products and services to specific audiences, branding is about creating a compelling narrative that defines what your destination or business stands for. As Karley puts it, “Brand is what people say about you when you're not in the room.” It's about building a reputation through consistent, authentic interactions at every customer touchpoint. Building a strong brand is about taking a good look at who you are as an organization. Start with an inside-out approach—look at your fundamental beliefs and truths. As a destination, you really need to dig into your core purpose, guiding principles, character, and vision. These elements form the DNA of the brand and serve as a blueprint for how a company operates both internally and externally. Understand Your Audience After establishing a strong internal identity, your next step should be taking the time to understand the external market. Travel and tourism businesses must identify their target audiences by exploring what problems they solve for these groups. Knowing what draws visitors to your destination is key, whether it's providing adventure, culinary experiences, or relaxation. Karley uses the example of aligning the customer experience with expectations: “Are people going to come away from our region raving about what we do because we've set them up for success?” Understanding audience expectations allows companies to craft specific value propositions, ensuring that every touchpoint is meaningful and engaging. Positioning, Messaging, and Telling Your Story Effective branding requires clear positioning and messaging strategies. This involves identifying the benefits and differentiators your business offers compared to competitors. What makes you unique and why travelers should choose you over others? Storytelling is a powerful tool because sharing narratives about local culture, history, or the people that make your destination unique can resonate deeply with potential visitors and create a relatable brand image. Integrating the Brand Promise The brand promise needs to include employees as well as customers, and as Karley points out, the internal experience has to mirror the external promise. Ensuring employees feel valued and integral to delivering on your destination's promise boosts morale and improves service quality, which in turn elevates your visitors' experience. By integrating the brand promise throughout the organization, businesses improve customer experience and enhance employee recruitment and retention, which is an essential consideration in the tourism industry right now. Resources: Website: https://www.bigboldbrand.com/ LinkedIn: https://www.linkedin.com/in/karleycunningham/ Twitter: https://twitter.com/BrandMaven We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more o​f. Here is a quick tutorial on how to leave us a rating and review on iTunes!

Rita Santamaria interviews Michelle Marek about marketing yourself, goal setting, and some unique ways to keep up with clients.

Ready to take your wedding business to the next level? Save your seat inside our free workshop Break into the Luxury Market: https://thelevelupco.com/workshop

Welcome to another episode of the Elite Expert Insider Podcast, where we pull back the curtain on the secrets of industry leaders and innovators. Today, we're thrilled to have Chloe Williamson joining us, a marketing maestro who specializes in getting you booked on the right podcasts to skyrocket your brand. She's an expert in health and wellness, with a keen eye for crafting marketing campaigns that not only build brand authority but also foster deep connections with your audience. Chloe peels back the layers of podcast interview marketing, revealing how to identify and reach your target audience effectively. Learn More: https://interviewvalet.com/

Behind the Scenes of a Fashion Photoshoot! In this episode, Rachel offers a backstage pass into the world of fashion photography, revealing the realities of what to expect, but also how to prepare to have a successful photoshoot for your own brand. Learn how tools like shot lists can help you be more efficient and ensure you capture every necessary image. As the industry shifts towards digital advancements, Rachel throws out the exciting potential of AI and 3D renderings as sustainable and cost-effective alternatives to traditional methods. The spotlight shifts to the crucial team roles during a photo shoot, emphasizing the stylist's impact and the magic of hair and makeup in aligning with brand visions. Let's not forget your role of empowering everyone on set so the vision and the why remains clear for everyone involved. In this episode, you'll hear: -Why a detailed shot list is essential in a successful photoshoot. -AI is changing the game - can you omit a photoshoot altogether? -Who should be at the photoshoot? -Photoshoots are FUN.  It's your job to cultivate the energy and maintain the vision.   Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!   We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

What would it take to become the go-to expert in your field? In today's episode, I'm sharing how you can develop a visibility plan and build brand authority. [This episode is a re-run. It originally aired on October 31st, 2022.]In This Episode You'll:Explore building a visibility plan.Understand brand authority.Take three steps to building brand authority.Find it quickly:3:36 - Two Key Factors of an In-Demand Brand5:27 - Three Ways to Build Your Brand Authority Online5:57 - #1: Decide what you want your brand to be remembered and known for.7:14 - #2: Build brand authority through your brand visuals.8:49 - #3: Build social proof for your brand authority. Mentioned in this Episode:Episode 36: How to Become Seen as the Go-To Expert At What You Do | Brand Authority Series: joymichelle.co/go-to-expertEpisode 34: Creating a Visibility Plan For Your Business Marketing: joymichelle.co/visibility-planMore ways to connect:Joy Michelle Website: joymichelle.coJoy Michelle Instagram: instagram.com/joyymichelleWork with Joy as your coach: joymichelle.co/ways-to-work-togetherIf you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

In this episode, we join Katie Alm, getting real about what actually moves the needle in your beauty career, and it's not chasing the latest trends. From posting with intention to fully understanding the brands you align with, we'll cover mindset and strategy shifts that can change everything. Get FREE access to our profit making webinar: https://small-kiwi-98108.myflodesk.com/ao7u0l0qzq Our 6 figure stylist guide here: https://view.flodesk.com/pages/622541789b7136a9e313da40  Key Take-aways: 1. Posting with intention, sharing your knowledge, and aligning with a brand you love can change the trajectory of your career.  2. Experimenting with the full line of a brand you love and getting really knowledgeable about the full line, makes all the difference. 3. Forget the trending, use the tried and true: posting consistently, come from a place of gaining more experience, and get to know the culture behind the brand. 4. It's all about perspective baby! Do you look at what you're losing or what you're gaining? 5. Where can you volunteer help in an area that might be needed? 6.If you're juggling more than one career path at the same time, communicate and accommodate your clients. By setting the tone in the beginning and letting clients know how you operate, there won't be surprises when it does happen. Email & text marketing is the quickest way to increase your income and GlossGenius has AI support to make this as simple as clicking a button! Try it out for 2 weeks FREE: https://glossgenius.biz/AmbrosiaCarey Take 15% off our favorite skincare line, Pharmagel with code SSA15: http://www.pharmagel.net/discount/ssa15?redirect=%2F%3Fafmc%3Dssa15  

#67: In this episode of the WorkPlay podcast, we welcome Audrey Saccone, Audrey is an experienced entrepreneur and consultant with nearly a decade in the online business space, known for her work with notable figures like Marie Forleo and Sophia Amoruso, and for developing various brands and systems, including her flagship business, Audrey Digital. In this episode of the WorkPlay podcast, Audrey discusses her journey in the online business space, highlighting her flagship brand, Audrey Digital, and her plans to expand into a new agency model. She emphasizes the importance of intellectual property (IP) and legacy IP, explaining how these concepts can help entrepreneurs create lasting impact beyond their direct work with clients. The conversation also touches on the significance of self-awareness, visual branding, and finding one's unique voice in a crowded market to effectively connect with audiences.Key Takeaways from the Episode: Understanding Intellectual Property (IP): Listeners will learn what IP is, how it applies to their businesses, and the importance of creating legacy IP that can outlive their direct involvement in their work.Identifying Unique Value: The episode emphasizes the significance of self-awareness in recognizing one's unique strengths and how to leverage those to create a distinct brand identity and offerings in a crowded market.Visual Branding and Recognition: Audrey discusses the role of visuals in branding, highlighting how personal elements and consistent visual themes can enhance recognition and connection with an audience, making a brand more memorable.DM US @workplaybranding on Instagram the word: 'PODCAST' to get visuals that actually generate leads using the WorkPlay Method. This episode is brought to you by WorkPlay Branding.WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. If you want to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST

On today's podcast episode, we discuss how to increase basket size, how to break out of category while staying true to brand identity, and how to respond to TikTok trends without seeming like a brand responding to a TikTok trend. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President and Principal Analyst Suzy Davidkhanian and the CMO of True Religion Brand Jeans Kristen D'Arcy.   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  podcast-reimagining-retail-building-your-brand-while-nurturing-loyal-followinghttps://www.emarketer.com/content/   © 2025 EMARKETER

Cori Sue is a Marketing expert who helps others improve their wellbeing AND their brand. She's also the founder of “Retreat”, a macrodosing platform providing content, community, and coaching those new to psychedelics. Tune in, as Cori gives us a glimpse into what started her entrepreneurial spirit early in her life and career. We also talk about the meaning of “Brand”, and she'll also explain the intangible assets that are important to establishing an effective brand.Learn more about Cori and her work at www.retreatmicrodose.com

In this episode, Pat and Tevo discuss the evolution of their podcast and the strategic shift towards YouTube as a primary platform for growth. They explore the dynamics of subscriber acquisition, the effectiveness of paid advertising, and the importance of creating quality content that resonates with audiences. The conversation highlights the significance of adapting to changes in the digital landscape and maximizing customer engagement to drive revenue.They also discuss various aspects of the restaurant and hospitality industry, focusing on the importance of effective communication, the impact of service quality on revenue, and the complexities of tipping culture. Chapters00:00 Introduction06:03 Understanding YouTube's Algorithm and Paid Ads10:04 The Importance of Quality Content15:49 Adapting and Learning in Business20:07 Maximizing Revenue Through Customer Engagement29:40 Snowball Effect: Service and Revenue Growth37:26 The Debate on Automatic Gratuity45:28 Tipping Culture: Perspectives and ChallengesYouTube and Socialshttps://mtr.bio/sorry-were-closed-Pod

Cuyahoga Valley Homes Team, Was on HGTV, been in business 12yrs [PARTNER WITH US] Get instant 1-on-1 access to over 26 of the top agents in the country to help scale your business.

In today's digital world, where AI can write a blog post in seconds and content is everywhere, the one thing that still sets you apart is your ability to tell a great story. And not just any story—a strategic one. That's why I'm excited to introduce Cathy Goodwin, a true expert in the field of strategic storytelling. Cathy has built her brand around helping entrepreneurs and small business owners tell stories that connect, convert, and grow their business. In this episode, we'll dig into why storytelling is more than just a buzzword, how it can shape your brand, and why it's so important that your customer—not you—is the hero of the story. If you're ready to stop telling stories that fall flat and start sharing ones that truly move your audience, this episode is for you.Guest LinksCathy Goodwin's WebsiteConnect with Cathy on LinkedInBuy Your Mess is Not Your Message: Branding Strategies for Solopreneurs on AmazonLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Watch Your Business Thrive By Simplifying Your Product Offers In today's episode, I'm teaching you about the one thing that will help your business thrive! You'll discover the power of simplicity and focus in connecting with your ideal customer. At Unmarked Street, we shifted our focus from appealing to a broad audience to appealing to a singular target customer by making our communication crystal clear and simplifying our product offers. Brand refinement, inspired by Russell Brunson's funnel strategy, highlights the chaos that comes from trying to please too many people at once and how narrowing down your audience and product line can revolutionize customer engagement. This approach isn't just theory; it's a practice we're implementing and building along with what our target customer wants.  In this episode, you'll hear: -How simplifying your product offers makes a HUGE impact. -It's very normal to feel like your business is being spread too thin. -How you're confusing people and driving them away. -It's not possible to create a product for everyone to love.   Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!   We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

 Marketing Mastery: Building Your Brand & Growing Your Business Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  Next, you'll do your marketing plan. What means of advertisement will we use to launch our product? What means of promotion? Will we use to build our product name? Who is our ideal customer? What is our message? What is our brand? What is our image? And how do we want to be perceived by the marketplace? What businesses or brand will we align ourselves with strategically in order to build our market recognition? What is our budget for marketing? What media will we use to promote ourselves? How many prospective customers do we want to generate? How many prospective customers do we need to generate in order to meet our sales goals? What are our follow up policies and procedures? What specific activities will we list on our marketing calendar in order to make sure that the proper follow up policies and procedures will be implemented.  Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.    

Episode #364 of The Hormone Puzzle Podcast is a special episode where our host, Dr. Kela Smith talks about Building your Brand as a Fertility Coach. Each month the last episode of The Hormone Puzzle Podcast is dedicated to coaches and people who want to be coaches to teach you skills that you can use in your own coaching practice so if you're already a coach or maybe you're thinking about becoming one you can learn so many skills from listening to these episodes. More about Dr. Kela: Dr. Kela Smith is a Holistic-Integrative Fertility and Hormone Doctor and the Lead Educator - Hormone Puzzle Society Educational Institute. After personally battling infertility, she was finally able to conceive by implementing her Hormone P.U.Z.Z.L.E method (plus cycle optimizing), which takes a holistic approach to preparing the body for pregnancy from the inside out. Since then, she has made it her mission to help other women who are struggling with infertility to optimize their bodies and hormones so they can get pregnant, stay pregnant, have a healthy super baby, and easy postpartum, as well as eliminate symptoms of hormone imbalance. With over 25 years of experience as a professional fitness trainer and wellness educator, Dr. Kela has created 7 courses and published multiple books on fertility, hormones, pregnancy and total body wellness. Her recent book, The Hormone Puzzle Method: Optimizing Pregnancy has all her tips for a healthy, happy pregnancy. She mentors future fertility experts at the Hormone Puzzle Society Educational Institute, which is an accredited and certified institute of higher learning for anyone interested in becoming a fertility coach. She also hosts Solving-Infertility Summit, Healthy Happy Pregnancy Summit and Fertility Coaching Mastery Summit. Thank you for listening! This episode is made possible by the Hormone Puzzle Society Educational Institute - your gateway to a fulfilling and rewarding career in fertility coaching. Download a copy of the course catalog - https://hormonepuzzlesociety.com/course-catalog Follow Dr. Kela on Instagram - @‌kela_healthcoach https://www.instagram.com/kela_healthcoach Get your FREE Fertility Coach Roadmap: 3 Steps to Launch a Fertility Coaching Busines: https://hormonepuzzlesociety.com/education For sponsorship opportunities, email HPS Media at media@hormonepuzzlesociety.com

This week, I'm on the Building Your Brand Podcast (hosted by Liz Mosley) discussing the ins and outs of email marketing.We explore how to create effective email strategies, why consistency is key, and how to infuse your newsletters with your unique voice.I share my journey from generalist to email expert and offer valuable advice on finding your perfect email style (including how to use my nifty quiz!)We also cover repurposing content, making the most of email blocks, and growing your email list organically.If you've been struggling with your email marketing strategy, this is the perfect episode for you.Don't forget to check out Liz's podcast, Building Your Brand, right here or wherever you listen to your favourite podcasts.Loving the podcast?Support the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/btsWork with Eman Copy Co. to power up your email strategy, your launches, and your revenueFill in the enquiry form on this contact page: https://emancopyco.com/contact/Want to learn with me?Take Eman's “What's Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/Say hi

Efficient PLM Solutions for Emerging Apparel Brands with OnBrand Founder, Preston Plowman In today's episode, Rachel sits down with Preston Plowman, co-founder and CEO of OnBrand PLM System! Preston has crafted a PLM system that uniquely serves small and emerging fashion brands alike. This episode uncovers how OnBrand PLM stands apart by slashing high costs and enhancing user experience, offering project management capabilities that empower startups to employ sophisticated tools once out of reach (and budget) reserved for larger enterprises. We touch on the cutting-edge features of OnBrand's PLM software designed for the apparel industry. Particularly noteworthy is the tech pack functionality that allows seamless unit conversions—although maybe slightly nerdy according to Rachel, it's really an invaluable asset for technical designers. These thoughtful elements simplify complex tasks, elevating productivity and providing a competitive edge to fashion professionals. Preston also shares insights on how integrating design tools and PLM systems can streamline workflows for designers. By creating modern PLM solutions, we are revolutionizing team interactions and workflows, setting new standards in the apparel industry. Do you think OnBrand's PLM System might be the right solution for you?  Head to https://www.thebusinessofapparel.com/onbrand to discover more!d to discover more! In this episode, you'll hear: -Yes, a PLM system is accessible for you!  Hear why. -The common problem not a lot of people know about when you need to customize your software. -It's the simple things about this program that make the biggest impact. -Hear a story about how OnBrand helped one client save DAYS worth of work!   Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!   We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

Marketing & Building Your Brand with Ione Astondoa and Summer Sawaya, moderated by E. Dilan SaracThis episode will help you define your brand identity by communicating core values and unique selling points. Learn to craft an emotional narrative, leverage social media for greater reach, and balance consistency with adaptability to stay relevant in a changing market.Host: ⁠⁠Andrea Tagliaferro⁠⁠Forum by: ⁠Yacht Femme⁠YACHT FEMME:Website: ⁠⁠⁠⁠yachtfemme.com⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠@yachtfemme⁠⁠⁠⁠⁠⁠Linkedin: ⁠⁠⁠⁠⁠⁠Yacht Femme⁠⁠⁠⁠⁠⁠Spotify: ⁠Yacht Femme⁠YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠ @yachtfemme⁠

Send Katie a Text Message!! In this Success by Design Strategy Session, we're diving into the marketing strategies you need to attract your ideal clients and scale your business in 2025. If marketing feels overwhelming, don't worry—this episode breaks it into actionable steps that feel authentic and effective.Grab a notebook and your favorite coffee—this episode is packed with insights to help you position your business for success.Grab all the links and resources mentioned in this episode athttps://successbydesign.coach/podcast/b/proven-strategies-to-attract-dream-clientsWant to Go Deeper?Book a 1:1 strategy session with Katie to customize your marketing approach and build a business that works for you in 2025.

Use These Tools to Build A Tech Pack in 2025 (The Great Tech Pack Debate) In this episode, Rachel turns to the Great Tech Pack Debate and clarifying what the best tools actually are to build an amazing tech pack. Essential tools shaping the industry's future, like Adobe Illustrator, Excel, Google Sheets are all great, but that's not all. Our focus is the art of transforming stylized fashion sketches into precise technical drawings, a critical step for accurate communication with manufacturers. We also break down the technical aspects of creating efficient and clear tech packs. Adobe Illustrator's role in sketching is unmatched, but we highlight its limitations when handling complex data. Learn how integrating spreadsheets like Excel or Google Sheets can bridge this gap, resulting in tech packs that communicate every detail needed for manufacturing success. For the grand finale, Rachel reveals how Product Line Management (PLM) systems are the ideal, offering solutions that streamline processes and provide seamless updates.  We're proud to announce our affiliation with Onbrand PLM!  Head to https://www.thebusinessofapparel.com/onbrand to discover more about why a PLM is right for you! In this episode, you'll hear: -The best tools to use for building clear and concise tech packs. -Why Adobe Illustrator is industry standard for fashion sketching. -It's important to create as many sketches as possible.  Hear why. -Investing in a PLM system is ideal.  New affiliation announcement!   Book your call with Onbrand!: https://www.thebusinessofapparel.com/onbrand   Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!   We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

The important pieces if building your brand-it's a must do to create trust!

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1606: Kate Erickson breaks down the essential building blocks of a brand, from establishing brand attributes and crafting a positioning statement to developing a distinct voice and key messages. Whether you're starting from scratch or repositioning your brand, these insights will help you build a brand identity that truly resonates. Read along with the original article(s) here: https://www.eofire.com/part-1-building-your-brand-pyramid/ Quotes to ponder: "Your brand isn't what you say it is. Your brand is ultimately defined by what people think and how people feel when they see or hear your company's name." "Building a brand is making a promise to the public about your business and establishing the core values that you will live and practice in your business every day." "Your voice should add clarity, volume, emotion, these are also some things that will affect how people think and feel about your company." Learn more about your ad choices. Visit megaphone.fm/adchoices

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Cathy Yoder. As a busy mom of 8 kids, Cathy Yoder needed a way to put food on the table fast ... several times a day. This reluctant cook learned how to use an air fryer to make real food, real fast. Today, she's widely regarded as “The Air Fryer Queen” with over 741,000 YouTube subscribers, 6 million video views, and 35,000 cookbooks sold, having turned her aversion to cooking into a thriving online empire inspiring home cooks everywhere to use this versatile appliance for quick, healthy and more cost effective meals. Ironically, Cathy's reluctance to cook was an essential ingredient for building her business, which helps people just like her feel more confident in the kitchen. She has shown millions that air fryers can do much more than reheat leftovers! to prove that air fryers could do more than reheat frozen foods and leftovers. So, she documented the journey on YouTube. Now, just a couple of years later, her channel draws thousands of daily visitors, attracts sponsors, and nets significant affiliate revenue. More importantly, she empowers people to dust off their air fryers and start using them to make simple, delicious meals in minutes. In her own words: True Story. I don't like to cook. But as a busy mom of 8 kids, I needed a way to put food on the table fast--several times a day. I tried meal prep, delivery services, eating out (not good), and more. Nothing worked. Meal prep required too much time in the kitchen. And the other options were too pricey for my deal-seeking nature. That's when I started experimenting with an air fryer. (I may not like cooking, but I enjoy learning new technology.) Soon, I discovered I could make simple, delicious, and mostly nutritious meals in minutes. When my kids ate those first dinners without complaining, I had an "aha moment" that dramatically changed how I cook and the trajectory of my business. In 2020, with a house full of family members STILL needing to eat, I used my phone to record videos of the food I cooked in the air fryer. The kids tried and rated each recipe. Some even pitched in to help chop, mix, and measure. I posted the videos and recipes on YouTube, and here we are. I now have a family full of air fryer enthusiasts. The recipe portion of Fabulessly Frugal (my original business) has grown so much that we are spinning the cooking content into a site called Empowered Cooks. Pine & Pepper is a physical product line of cooking accessories launched earlier this year. Ironically, my reluctance to cook was an essential ingredient for building this thriving culinary business that helps people (like me) feel more confident in the kitchen. #STRAW #BEST #SHMSSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Cathy Yoder. As a busy mom of 8 kids, Cathy Yoder needed a way to put food on the table fast ... several times a day. This reluctant cook learned how to use an air fryer to make real food, real fast. Today, she's widely regarded as “The Air Fryer Queen” with over 741,000 YouTube subscribers, 6 million video views, and 35,000 cookbooks sold, having turned her aversion to cooking into a thriving online empire inspiring home cooks everywhere to use this versatile appliance for quick, healthy and more cost effective meals. Ironically, Cathy's reluctance to cook was an essential ingredient for building her business, which helps people just like her feel more confident in the kitchen. She has shown millions that air fryers can do much more than reheat leftovers! to prove that air fryers could do more than reheat frozen foods and leftovers. So, she documented the journey on YouTube. Now, just a couple of years later, her channel draws thousands of daily visitors, attracts sponsors, and nets significant affiliate revenue. More importantly, she empowers people to dust off their air fryers and start using them to make simple, delicious meals in minutes. In her own words: True Story. I don't like to cook. But as a busy mom of 8 kids, I needed a way to put food on the table fast--several times a day. I tried meal prep, delivery services, eating out (not good), and more. Nothing worked. Meal prep required too much time in the kitchen. And the other options were too pricey for my deal-seeking nature. That's when I started experimenting with an air fryer. (I may not like cooking, but I enjoy learning new technology.) Soon, I discovered I could make simple, delicious, and mostly nutritious meals in minutes. When my kids ate those first dinners without complaining, I had an "aha moment" that dramatically changed how I cook and the trajectory of my business. In 2020, with a house full of family members STILL needing to eat, I used my phone to record videos of the food I cooked in the air fryer. The kids tried and rated each recipe. Some even pitched in to help chop, mix, and measure. I posted the videos and recipes on YouTube, and here we are. I now have a family full of air fryer enthusiasts. The recipe portion of Fabulessly Frugal (my original business) has grown so much that we are spinning the cooking content into a site called Empowered Cooks. Pine & Pepper is a physical product line of cooking accessories launched earlier this year. Ironically, my reluctance to cook was an essential ingredient for building this thriving culinary business that helps people (like me) feel more confident in the kitchen. #STRAW #BEST #SHMSSee omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Chef Jernard Wells. He is affectionately known as "The Chef of Love," is an award-winning TV host, celebrity chef, and bestselling author. Renowned for using food to promote positive family images, Chef Jernard has captivated audiences with his infectious personality and culinary expertise. Wells hosts *New Soul Kitchen* and *New Soul Kitchen Remix* on CLEO TV and will debut a new national travel show on TV One at the top of 2025 named Savor the City. Follow him at @ChefJernard on social media. Savor the City: Tell us about your new show Savor the City. What type of foods can we expect to see? What cities will you be traveling to? What's one thing you've learned on your journey with Savor the City? What are you looking for when you're featuring these Black-owned businesses? Talking Points/Questions *Southern Inspired CookBook: What inspired your cookbook? What are some of your favorite recipes from the book? How are you able to create 100 Southern-inspired recipes? How do you stay inspired to create new and authentic recipes? Holiday Questions: What recipes can we find in your cookbook that are perfect for the holidays? The perfect drink to pair with your cranberry and whiskey glazed ribs? Your mom is a baker, will you two collaborate in the kitchen this holiday season? How has she inspired your recipes? #STRAW #BEST #SHMS    Support the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Chef Jernard Wells. He is affectionately known as "The Chef of Love," is an award-winning TV host, celebrity chef, and bestselling author. Renowned for using food to promote positive family images, Chef Jernard has captivated audiences with his infectious personality and culinary expertise. Wells hosts *New Soul Kitchen* and *New Soul Kitchen Remix* on CLEO TV and will debut a new national travel show on TV One at the top of 2025 named Savor the City. Follow him at @ChefJernard on social media. Savor the City: Tell us about your new show Savor the City. What type of foods can we expect to see? What cities will you be traveling to? What's one thing you've learned on your journey with Savor the City? What are you looking for when you're featuring these Black-owned businesses? Talking Points/Questions *Southern Inspired CookBook: What inspired your cookbook? What are some of your favorite recipes from the book? How are you able to create 100 Southern-inspired recipes? How do you stay inspired to create new and authentic recipes? Holiday Questions: What recipes can we find in your cookbook that are perfect for the holidays? The perfect drink to pair with your cranberry and whiskey glazed ribs? Your mom is a baker, will you two collaborate in the kitchen this holiday season? How has she inspired your recipes? #STRAW #BEST #SHMS    See omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Rebecca Homkes. She is a high-growth strategy specialist and CEO and executive advisor. She is a Lecturer at the London Business School, Faculty at Duke Corporate Executive Education, Advisor and Core Faculty for BCGU (Boston Consulting Group), and a former fellow at the London School of Economics Centre for Economic Performance. A best-selling author, global keynote speaker and recognized thought leader, she is also the global Faculty Director of the Active Learning Program with the Young Presidents Organization (YPO), leads several fintech accelerators, and serves on the Boards of many high-growth companies. She earned her doctorate at the London School of Economics as a Marshall Scholar and is now based in Miami, San Francisco, USA and London. UK. #BEST #SHMS #STRAWSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Rebecca Homkes. She is a high-growth strategy specialist and CEO and executive advisor. She is a Lecturer at the London Business School, Faculty at Duke Corporate Executive Education, Advisor and Core Faculty for BCGU (Boston Consulting Group), and a former fellow at the London School of Economics Centre for Economic Performance. A best-selling author, global keynote speaker and recognized thought leader, she is also the global Faculty Director of the Active Learning Program with the Young Presidents Organization (YPO), leads several fintech accelerators, and serves on the Boards of many high-growth companies. She earned her doctorate at the London School of Economics as a Marshall Scholar and is now based in Miami, San Francisco, USA and London. UK. #BEST #SHMS #STRAWSee omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Kendale King.  He is a CPA who got his Master's in Accounting from Cleveland State University. He earned his Bachelor's Degree at Morehouse College.   He left the corporate world and now he has a track record of putting on large-scale events that are entertaining and engaging. His desire is to put a spotlight on the “cool” things about being a CPA.   Talking Points/Questions • From your perspective and career in the financial services industry, what does it mean to be financially savvy?• What role does credit play in a consumer's overall financial health?• What are some of the common misconceptions about credit and credit scores?• What advice would you give to someone who is looking to establish or rebuild their credit history?• Many people know your credit score can impact your ability to access credit cards, loans, etc. but what else can your credit history influence?• What are ways consumers can save on everyday expenses like car insurance?• What are your top tips for people looking to be more financially savvy in 2025?• What tools and resources are available from Experian for consumers who are looking to improve their overall financial health and save money? Deloitte and The Siegfried Group as well as entertainment industry giants such as Snapchat, 21st Century Fox, Netflix, and ITV Studios America. King is also the newly promoted CFO of Dream Con, the fastest-growing Black Owned gaming, anime, and entertainment convention which takes place annually in Austin, Texas. His experience as the Director of Partnerships & Finances started in 2021 and from there he's led the massive growth of attendees from 6,000 to more than 20,000 this year.  Kendale King, CPA is a board member of CalCPA and the president of the NABA LA Chapter. His main focus areas are within entertainment, tech, and digital assets, highlighting his desire to put a spotlight on the “cool” things about being a CPA. This led to the creation of CPAcon. #BEST #SHMS #STRAW  Support the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Kendale King.  He is a CPA who got his Master's in Accounting from Cleveland State University. He earned his Bachelor's Degree at Morehouse College.   He left the corporate world and now he has a track record of putting on large-scale events that are entertaining and engaging. His desire is to put a spotlight on the “cool” things about being a CPA.   Talking Points/Questions • From your perspective and career in the financial services industry, what does it mean to be financially savvy?• What role does credit play in a consumer's overall financial health?• What are some of the common misconceptions about credit and credit scores?• What advice would you give to someone who is looking to establish or rebuild their credit history?• Many people know your credit score can impact your ability to access credit cards, loans, etc. but what else can your credit history influence?• What are ways consumers can save on everyday expenses like car insurance?• What are your top tips for people looking to be more financially savvy in 2025?• What tools and resources are available from Experian for consumers who are looking to improve their overall financial health and save money? Deloitte and The Siegfried Group as well as entertainment industry giants such as Snapchat, 21st Century Fox, Netflix, and ITV Studios America. King is also the newly promoted CFO of Dream Con, the fastest-growing Black Owned gaming, anime, and entertainment convention which takes place annually in Austin, Texas. His experience as the Director of Partnerships & Finances started in 2021 and from there he's led the massive growth of attendees from 6,000 to more than 20,000 this year.  Kendale King, CPA is a board member of CalCPA and the president of the NABA LA Chapter. His main focus areas are within entertainment, tech, and digital assets, highlighting his desire to put a spotlight on the “cool” things about being a CPA. This led to the creation of CPAcon. #BEST #SHMS #STRAW  See omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Kika Wise. Kika Wise is a former professional dancer turned entrepreneur, franchisor, and wellness educator. As a forward-thinking and innovative visionary, Kika is the Founder and CEO of Kika Stretch Studios, one of the nation’s leading stretch and fitness studios. Keeping yourself fit and flexible is an important trait in your everyday life. “Wait a minute…. are you referring to business or exercise?” Well, in this scenario, it’s both as entrepreneur and fitness instructor Kika Wise can attest. She’s here to discuss franchising: how to set it up, how to handle economic hardship, how to deal with naysayers, and the important factors to consider before you even begin thinking about turning your business into a franchise. For those interested in owning or running your own franchise one day, especially in an industry that isn’t known for franchising, this interview is a must-listen. #AMI #BEST #STRAW #SHMSSee omnystudio.com/listener for privacy information.