Podcasts about building your brand

What small businesses can learn from big brands (even without the budget)Season 6, Episode 57: Show Up and Be HeardToday's episode of the podcast is an interview with Jo Higgs, a brilliant Freelance Logo & Brand Designer, all about how to build a brand that feels like you and actually attracts the right clients.We're talking about how to stand out as a small business, what we can learn from the big brands (even without their budget!), and why your brand is about so much more than a logo.It's a down to earth and inspiring chat, packed with practical tips and honest reflections that'll leave you feeling clearer and more confident in your brand.BOSS THINGS YOU'LL LEARN IF YOU TUNE IN:What branding really means - and why it's not just about your logoHow to take inspiration from big brands without losing your unique voiceThe mindset shifts and must-haves when building a brand that truly reflects youIf you enjoyed this episode or found it useful, then I would really appreciate if you could take just a few minutes to give it a review on whatever platform you are listening on - because every one I get really does make me do a little squeal and a happy dance!ABOUT JO HIGGS:Jo is a graphic designer who specialises in Logo & Brand Design for small businesses. She's a proud feminist who's passionate about empowering other female business owners through branding, helping them show up with confidence and clarity. Jo knows what it's like to navigate a career break and come back as a freelancer, all while juggling life as the primary carer for two amazing primary school aged kids. LINKS YOU DEFINITELY WANT TO CHECK OUT:Connect with Jo on Instagram, LinkedIn and FacebookDownload Jo's 'Building Your Brand' Download and ChecklistCheck out BonjoroCONNECT WITH BECCI:Connect with Becci on Instagram, LinkedIn or FacebookJoin Becci's email communityEPISODE TRANSCRIPTTap to downloadTHIS SEASON'S SPONSOR:A big thank you to this season's sponsor, Jo Higgs, from Jo Higgs Creative, who is helping to make this podcast possible. Jo's a freelance logo and brand designer with over a decade of experience, and she's all about helping female-led businesses stand out and attract their dream clients. Right now, Jo's offering a fantastic free downloadable guide called ‘Building Your Brand'. It dives into the basics of branding and how to really boost your brand awareness as a small business, plus there's a super helpful checklist you can go through at your own pace.You can grab it at

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

You don't have to choose between online marketing and in-person connection—you can have both. In this episode, Lauren Hughes from Lighted Way Home Inspections shares how she takes the community-first approach from Part 1 and brings it into her social media, online branding, and even AI workflows—without losing the personal touch that makes it resonate. We get into: How to make social media content that people actually engage with Mixing educational posts with lifestyle and behind-the-scenes moments Using AI for captions, ideas, and market research Building a brand that isn't dependent on one person's name Simple ways to start showing up online consistently This is Part 2 of a 2-part conversation that will help you connect with your audience—whether you're across the table or across the screen.  

In this episode, we're joined by Jess Connolly—author of over a dozen books, including Breaking Free from Body Shame and Tired of Being Tired, founder of Go + Tell Gals, and lead coach for women building God-centered influence—for an inspiring conversation about calling, clarity, and living out your mission in multiple arenas.  Jess and her husband, Nick, planted Bright City Church in Charleston, South Carolina, where they live with their four children. She is also the host of The Jess Connolly Podcast, where she inspires women to live missionally, love God deeply, and run their race with endurance.  With a calling that spans speaking, writing, and coaching, Jess is living proof that you can pursue multiple streams of work while staying anchored to a single heartbeat for your audience and a deep passion for God's Word.  If you've ever felt the tension of having more than one lane to run in—or wondered how to keep it all connected—this conversation is your roadmap. Jess shares how identifying and staying passionate about her “who” has given her the focus, freedom, and stamina to build a body of work that leaves her generation more in awe of God than she found it. 

We spend so much of our lives shaping ourselves to be who others want us to be—only to wake up one day and realize we've lost touch with who we really are. In this solo episode, I'm exploring what it takes to peel back those layers and reclaim your true identity—not the job title, not the role, but the essence of who you've always been. I share how your “mess” is often the very message that sets you apart. And how shedding outdated career roles isn't just about reinvention—it's about coming home to yourself. Whether you're at the edge of a big leap or stuck wondering what your next chapter even looks like, this episode offers the truth and encouragement you need to step forward.   What we explore: Why your most painful experiences are actually your greatest assets
 The trap of over-identifying with roles and titles
 The fear that keeps us hidden—and what it's costing us
 What personal branding really means (and what it doesn't)
 How to know when it's time to shed an old identity
 A question to ask yourself if you feel stuck or invisible   Your voice and your story matter. And someone is waiting to hear them. The process starts with a single choice: to stop hiding.  

In this episode of the WGNS Action Line Podcast, host Scott Walker talks with Dr. Lucy Matthews, professor in the Department of Marketing at MTSU’s Jones College of Busi

Austin shares how to deal with “Haters” when you're building your brand and presence online!Time Stamped Show Notes:[0:30] - You should be building your brand online[1:28] - The 1% Rule[2:12] - Concerns about creating content[2:46] - Austin's gets “Haters” too[4:23] - Having “Haters” means that you're rowing[5:03] - Having “Haters” means that you stand for something[6:53] - Seek out the positives, not the negatives[7:26] - “Haters” boost your engagement and visibility[8:40] - Having “Haters” isn't actually bad for your brandWant To Level Up Your Job Search?Click here to learn more about 1:1 career coaching to help you land your dream job without applying online.Check out Austin's courses and, as a thank you for listening to the show, use the code PODCAST to get 5% off any digital course:The Interview Preparation System - Austin's proven, all-in-one process for turning your next job interview into a job offer.Value Validation Project Starter Kit - Everything you need to create a job-winning VVP that will blow hiring managers away and set you apart from the competition.No Experience, No Problem - Austin's proven framework for building the skills and experience you need to break into a new industry (even if you have *zero* experience right now).Try Austin's Job Search ToolsResyBuild.io - Build a beautiful, job-winning resume in minutes.ResyMatch.io - Score your resume vs. your target job description and get feedback.ResyBullet.io - Learn how to write attention grabbing resume bullets.Mailscoop.io - Find anyone's professional email in seconds.Connect with Austin for daily job search content:Cultivated CultureLinkedInTwitterThanks for listening!

In this episode of IndieGameBusiness, we sit down with Larry Kuperman, VP of Business Development at Nightdive Studios, to explore what it takes to survive and thrive in the ever-changing games industry. Larry shares his insight on developing your personal brand, how it can complement your studio's identity, and why visibility and authenticity matter more than ever.We'll also discuss the role of reputation in business development, how to position yourself as a trusted industry voice, and what lessons Larry has learned from his years working with classic IPs at Nightdive. If you're a developer, marketer, or business lead looking to strengthen your presence in the space, this conversation is packed with practical advice.https://x.com/LarryNightDivehttps://www.linkedin.com/in/larrykuperman/https://bsky.app/profile/larrynightdive.bsky.social

5 Critical Mistakes Successful Fashion Brands Never Make (Do These Instead!) In this powerful episode of The Business of Apparel, Rachel is flipping the usual script. Instead of talking about what you should do to grow a fashion business, we're diving into what mistakes successful apparel brands absolutely avoid. From product development to customer targeting, Rachel walks us through the five most common mistakes that new brands fall into, and how top-performing companies steer clear of them. You'll learn why selling to everyone is a recipe for burnout, why launching with 10+ items could crush your budget, and how ignoring technical fit is silently killing your customer retention. We'll also cover the real consequences of skipping contracts and the power of cutting underperforming styles. Whether you're building your first product line or looking to scale, this is a must-hear masterclass on building a focused, profitable brand. In this episode, you'll hear: - Importance of defining and marketing to a single ideal customer - Why successful fashion brands start with no more than three products - Case studies: Nike, Spanx, and how they started with just one item - How poor garment fit leads to lost customers and missed revenue - Legal and financial risks of skipping documentation in production   Join The Board here: https://www.thebusinessofapparel.com/the-board   Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!   We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Ashley Joi Boyd. A Grammy-nominated songwriter, music producer, real estate developer, and author of Financially Fly: Mastering Money and Wealth for Women. Ashley shares her journey from co-writing Justin Bieber’s hit “Yummy” to overcoming bankruptcy and becoming a financial literacy advocate. The conversation explores the music business, financial empowerment, generational wealth, and the importance of mindset and self-investment.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Ashley Joi Boyd. A Grammy-nominated songwriter, music producer, real estate developer, and author of Financially Fly: Mastering Money and Wealth for Women. Ashley shares her journey from co-writing Justin Bieber’s hit “Yummy” to overcoming bankruptcy and becoming a financial literacy advocate. The conversation explores the music business, financial empowerment, generational wealth, and the importance of mindset and self-investment.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Cedric Walker. Founder of the UniverSoul Circus, shares his journey from producing gospel plays to creating a globally recognized, culturally rich circus experience. He discusses the inspiration behind the circus, the challenges he faced, the importance of representation, and the evolution of the show. The conversation emphasizes family entertainment, cultural authenticity, and global talent development.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Cedric Walker. Founder of the UniverSoul Circus, shares his journey from producing gospel plays to creating a globally recognized, culturally rich circus experience. He discusses the inspiration behind the circus, the challenges he faced, the importance of representation, and the evolution of the show. The conversation emphasizes family entertainment, cultural authenticity, and global talent development.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Cedric Walker. Founder of the UniverSoul Circus, shares his journey from producing gospel plays to creating a globally recognized, culturally rich circus experience. He discusses the inspiration behind the circus, the challenges he faced, the importance of representation, and the evolution of the show. The conversation emphasizes family entertainment, cultural authenticity, and global talent development.

Losing Top Clients and Refocusing? Behind the Scenes of A Pivot in Business In this behind-the-scenes episode of The Business of Apparel, Rachel is pulling back the curtain on a major transition at Unmarked Street. After losing two of our top-paying clients, months earlier than expected, we're doubling down on what lights us up: building our annual membership community. Rachel walks you through the mindset shift, the tough team conversations, and the intentional reallocation of resources as we align our entire company around serving startup and plateaued apparel brands through our advisory membership. You'll hear the raw truth about navigating financial uncertainty, why we believe in coaching even in a down economy, and how we're strategically planning around best-case, worst-case, and realistic cashflow scenarios. If you've ever had to pivot hard in your business or felt the emotional weight of leadership, this episode offers both transparency and real-time advice to help you weather those moments. Join The Board here: https://www.thebusinessofapparel.com/the-board In this episode, you'll hear: - Behind-the-scenes look at a major business transition - The emotional and financial impact of losing two top-paying clients - Worst-case scenario financial planning - Reassessing subscriptions, expenses, and marketing strategies - How to stay committed to your mission while adjusting your operations - Practical steps to analyze cash flow, set new sales targets, and maintain profitability   Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!   We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Ashley Joy Boyd. A Grammy-nominated songwriter, music producer, real estate developer, and author of Financially Fly: Mastering Money and Wealth for Women. Ashley shares her journey from co-writing Justin Bieber’s hit “Yummy” to overcoming bankruptcy and becoming a financial literacy advocate. The conversation explores the music business, financial empowerment, generational wealth, and the importance of mindset and self-investment.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Cedric Walker. Founder of the UniverSoul Circus, shares his journey from producing gospel plays to creating a globally recognized, culturally rich circus experience. He discusses the inspiration behind the circus, the challenges he faced, the importance of representation, and the evolution of the show. The conversation emphasizes family entertainment, cultural authenticity, and global talent development.

Send us a textSupport the showTo connect with the show: Subscribe, Download & Share!Would appreciate a 5-Star Rating if deserved on Spotify & Apple Podcasts!!!Connect with Mike:Website: Mike O'KellyMike@survivingoutsidesales.comLinkedIn: Mike O'Kelly | LinkedIn Click to join: Surviving Outside Sales Page on LinkedIn______________________________________________________________________If you are in outside sales and have had any of the following:- New to Outside Sales- New to an industry, new product, new territory - any type of change- Experienced, but have lacked training and business development- Seasoned but feel like you have hit your ceiling and need a rebootIf any of those descriptions sound like you or someone you know,If you want to have a conversation about:- Scheduling a strategy call for your next move- Help building your business or territoryReach out to me: Schedule a FREE consultationor https://www.linkedin.com/in/mike-o-kelly-44ba352b/mike@survivingoutsidesales.com

This episode is sponsored by Riverside. Head to https://creators.riverside.fm/lizmosley to check it out and use the code lizmosley for a 15% discount. This week, I'm excited to share a slightly different episode of the Building Your Brand podcast. I was joined in the studio by two previous guests, Hannah and Lois, for a candid conversation about a topic I don't think is discussed enough: the fear of success. It turns out this fear has a name – the Jonah Complex – and it can show up in all sorts of sneaky ways, from procrastination to self-sabotage. We delved into what the fear of success looks like for each of us, how it holds us back, and what we can do to start working through it. We touch on everything from the pressure of maintaining success to how our relationships can change and the stories we tell ourselves about what success even means. This was such an insightful and inspiring chat, and I hope it gets you thinking about your own relationship with success.   Key Takeaways: Define Your Own Success: Success isn't a one-size-fits-all concept. 3It's crucial to get clear on what success looks and feels like for you personally, rather than chasing a version of success defined by others or society. Embrace the Process: The journey towards your goals is just as important as reaching the destination. We often adapt to achievements quickly, so finding joy and value in the day-to-day process is key to long-term fulfilment. Challenge Your Internal Stories: We all have narratives in our heads about what success entails – that it's stressful, that it requires sacrificing time with family, or that it will make people dislike us. It's powerful to question these stories, unpick our judgements of others, and intentionally decide if we're making choices out of fear or true desire. Get Comfortable with Discomfort: Pushing towards something new will inevitably feel uncomfortable because it's something you haven't done before. Learning to tolerate this discomfort is essential for growth, and it's different from being mean to yourself.    Episode Highlights: 03:31: The topic for today's episode is the fear of success, which came about after a conversation between the three of us. 08:08: Lois shares her fear of niching down into the wrong thing and how coaching helped her reframe her perspective on success and capacity. 11:05: I talk about how my most significant moments of success were defined by the feeling of security they gave me, not the achievement itself. 23:20: I discuss the fear of the stress and responsibility that can come with a certain level of success, like being a CEO, and Hannah challenges that assumption. 39:18: We discuss what steps we can take away from the conversation to work through our own fears of success.   About the Guests: Hannah runs Hi Communications, where she helps small business owners with their marketing. She is also the author of The Best 90 Days Ever. Hannah's website: https://www.hicommunications.co.uk/ Hannah on instagram: https://www.instagram.com/hicommunications_/ Hannah on Building Your Brand: https://buildingyourbrand.net/episode/hannah-isted-book/ Lois is a multidisciplinary artist, designer, and workshop host who helps people discover their creativity and grow in their creative confidence. Lois' website: https://www.loisseco.net/ Lois on instagram: https://www.instagram.com/loisseco/ Lois on Building Your Brand: https://buildingyourbrand.net/episode/lois-seco/ Mentioned in the episode: The Episode Where Liz Gets Coached by Theresa Heath-Wareing Build Your Brand by Working Less with Rich Webster I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk) If you enjoyed this episode please leave a 5* rating and review!

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Christine Lindebak on Why You Should Start Your Apparel Brand Before You're Ready Curious how a career in luxury fashion can evolve into a thriving sewing education and sustainable apparel brand? In this episode of Business of Apparel, Rachel welcomes Christine Lindebak (from

Host Anu interviews digital marketing executive Dii Pooler (11+ years experience) about the dark side of personal branding in PPC. Dii shares a vulnerable story about a corporate client consultation where she was put on the spot with complex YouTube and CTV questions outside her speciality area of paid search and lead generation. Despite her expertise, not having an immediate, polished answer shifted the room's energy, leading to passive-aggressive comments and microaggressions. The episode examines how building a strong personal brand can lead to unrealistic expectations and pressure to be perfect in every situation.Building authority creates higher expectations that aren't always realistic"The criticism will shake the leaves, but it won't shake the roots" - Anchor your brand in purpose, values, and truth, not just moneyBe extremely intentional about client types and industries you specialise inRemember, consultations are two-way interviews - you're evaluating them tooFor Freelancers/Agency Owners: Choose your environment wisely - with growth-minded people, owning mistakes leads to evolution; with accountability-avoidant people, honesty makes you the villainFor Managers: Ask "What happens when this person makes a mistake?" Respond with compassion and growth opportunities, not blameDon't resort all ad copy to AI - keep human language and connectionDon't replace PPC specialists with AI audits - human insight remains crucial for changing market conditionsThe PPC community talks about mistakes but often lacks compassion - we need more understanding and guidance, less snark and memesKey TakeawaysPersonal Branding Reality CheckManaging MistakesAI in PPC WarningsIndustry Insight0:00 Welcome to PPC Live: The Podcast00:47 Introducing Today's Guest: Dii Pooler01:43 Dii Pooler's Background and Expertise03:02 Understanding the Waterfall Framework06:04 Dii's Personal Story: When Personal Branding Goes Wrong15:48 Lessons Learned and Advice for Others22:27 The Role of AI in PPC and Common Missteps25:06 Final Thoughts and FarewellFind Dii on LinkedIn Book a coaching call with ⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.The next ⁠⁠PPC Live London⁠⁠ event is on July 31stFollow us on ⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠Follow us on ⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠Join our ⁠⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠⁠Subscribe to our ⁠⁠⁠⁠⁠⁠Newsletter⁠

I LOVE an episode where I get to really dig into the deep stuff about running a business so in today's episode, I'm thrilled to be chatting with the brilliant Ivy Malik. Ivy helps creative entrepreneurs who are feeling undervalued to break free from overthinking and fear, enabling them to price with confidence and build businesses they truly love. I always learn so much from my guests, and my conversation with Ivy was no exception – I've definitely got a lot to implement after our chat!   Key Takeaways Here are some of the golden nuggets from my conversation with Ivy: Pricing as Branding: We often overlook this, but your pricing is a massive part of your branding and how your business is perceived in the market. Think about the difference in perception between a £40 handbag and a £4,000 one – price signals value. Undervalued Creativity: As creatives, we often undervalue our work. Ivy suggests this can stem from how arts are treated as "optional" from a young age in education, subconsciously telling us our skills aren't as valuable as others. Confidence is Crucial: Ivy really highlighted that confidence is a key ingredient in being able to charge what you're worth. Often, the person charging more isn't necessarily more skilled, but more confident in communicating their value. This confidence often comes from taking action and gaining experience. Client's Budget, Not Your Burden: It's not your job to decide what your client can or can't afford. Making assumptions about a potential client's budget (e.g., a solopreneur can't afford high prices) can be a limiting belief. They have responsibility for their own finances. Sales Calls as Conversations: A sales call doesn't have to be a pushy, aggressive experience. Instead, think of it as a conversation to understand the client's needs and value, and then frame your price to match what they want. Negotiation is about finding a meeting point you're both happy with.   Episode Highlights 03:00: Ivy talks about her personal drive to protect creatives from a system that often undervalues their work, even acting as an agent for friends in her twenties to ensure they got paid fairly. 08:00: Ivy breaks down the essential components for pricing: skill, experience (which adds depth), and, crucially, confidence. 13:00: A real challenger moment when Ivy questions the common assumption that solo business owners or those serving smaller businesses automatically can't afford higher prices. 27:00: We discuss the importance of taking action despite fear, especially when it comes to increasing your prices. Often, the scary story we tell ourselves about what might happen is far worse than the reality.   About the Guest: Website: Ivy Malik Coaching Instagram | LinkedIn   Ivy has generously offered that if you have any follow-up questions after listening, you can reach out to her, just mention you came from this podcast!   End Credits I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft (http://lucylucraft.co.uk ) If you enjoyed this episode please leave a 5* rating and review!

Struggling to talk about your work without feeling "salesy"? In this episode, we tackle the fear of self-promotion—especially for women who want to be seen as experts without sounding like they're bragging. From reframing what it means to take up space to sharing your story in a way that feels authentic, this conversation offers a much-needed reframe on confidence, visibility, and value. Whether you're in corporate, entrepreneurship, or simply advocating for yourself, you'll walk away with mindset shifts and actionable tools to step out of hiding and speak up about your gifts. Today we cover:Why so many women shrink back from self-promotion—and how to change thatWays to talk about your work without sounding boastful or cringeyHow to use storytelling and case studies to share value (not just accomplishments)The mindset shift from “promotion” to servicePractical ways to build confidence through safe, consistent practice Connect with Whitney & Stephanie: captureyourconfidencepodcast@gmail.comStephanie IG: @_stephanie_hanna_The Other 85: https://theother85.net/Whitney IG: @whitneyabrahamJoin the State of Women Conference on October 9, 2025: https://whitneyabraham.kartra.com/page/stateofwomenconference

Join Brit for this weeks podcast episode talking all things aligned and authentic branding that challenges the norm.  For all offers and ways to work with Brit contact her team directly on Instagram @britforrester

Helping Independent Apparel Brands Avoid Costly Mistakes with Elizabeth Solomeina In this episode, Rachel welcomes Flying Solo co-founder, Elizabeth Solomeina to talk about what it really takes to successfully grow an independent apparel brand from scratch and avoid some very costly mistakes. From testing the market to wholesale risks, Elizabeth draws from real-world experiences from over nine years helping designers break into the fashion world. Elizabeth shares the biggest mistakes new brands make during early production, the underestimated power of community building, and why slow, strategic scaling beats going big from day one. They get into how to test your market, build brand loyalty, approach PR and wholesale smartly, and use retail partnerships as a launchpad, not a liability. If you're launching or scaling a fashion brand, this episode is essential for you and your brand. discover more! In this episode, you'll hear: - How to test your first apparel collection without overcommitting. - Why being visible as a founder drives sales. - Building a community that markets your brand for you. - Retail strategies that won't bankrupt your startup. - The hidden risks of wholesale agreements.   Connect with Elizabeth: Instagram: https://www.instagram.com/flyingsolonyc/ Website: https://flyingsolo.nyc   Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!   We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

The Writers Advice Podcast is bought to you by Booksprout. Booksprout is my go-to platform to share my stories with readers to engage with reviewers before they are launched with the rest of the world. Head to booksprout to increase your online reviews today!This week on the Writers Advice Podcast I am joined by Author Jenny Valendish:On this episode Jodie and I talk about:- Her journey to writing and publishing- Her brand new book, An Introverts Guide To Leaving The House- Her actionable advice for building your personal brand and network- Navigating content and social media- Pitching to publishers- and all of her advice for up and coming writers⁠⁠⁠⁠⁠⁠-Check out Jenny's brand new book here⁠⁠⁠⁠BILLIONAIRE ISLAND PAPERBACK⁠⁠⁠⁠⁠⁠⁠BILLIONAIRE ISLAND KINDLE⁠⁠⁠⁠⁠⁠⁠⁠⁠Get your copy of the Limited-Edition WRITERS JOURNAL⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠JOIN THE WRITERS ADVICE FACEBOOK GROUP⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Become a part of my ARC TEAM HERE⁠⁠⁠⁠⁠⁠⁠Join us on Instagram:⁠⁠⁠⁠⁠⁠⁠@writersadvicepodcast⁠⁠⁠⁠⁠⁠⁠Contact Me:⁠Website: oliviahillier.com⁠Instagram:⁠⁠⁠⁠⁠⁠⁠ @oliviahillierauthor⁠⁠⁠⁠⁠⁠⁠TikTok: ⁠⁠⁠⁠⁠⁠⁠@oliviahillierauthor⁠⁠⁠⁠⁠⁠⁠Contact Jenny: ⁠Website: jennyvalendish.com

Maria-Katarina Johannesson, a.k.a. Linksandmaria, likes to grow things - both businesses and plants. Specializing in link building, digital PR, and making brands stand out, she's all about building relationships while keeping the sales perspective front and center.Website: https://linksandmaria.com/  ______________________________________________________________________ The Edupreneur: Your Blueprint To Jumpstart And Scale Your Education BusinessYou've spent years in the classroom, leading PD, designing curriculum, and transforming how students learn. Now, it's time to leverage that experience and build something for yourself. The Edupreneur isn't just another book—it's the playbook for educators who want to take their knowledge beyond the school walls and into a thriving business.I wrote this book because I've been where you are. I know what it's like to have the skills, the passion, and the drive but not know where to start. I break it all down—the mindset shifts, the business models, the pricing strategies, and the branding moves that will help you position yourself as a leader in this space.Inside, you'll learn how to:✅ Turn your expertise into income streams—without feeling like a sellout✅ Build a personal brand that commands respect (and top dollar)✅ Market your work in a way that feels natural and impactful✅ Navigate the business side of edupreneurship, from pricing to partnershipsWhether you want to consult, create courses, write books, or launch a podcast, this book will help you get there. Stop waiting for permission. Start building your own table.

Check out this episode of Get Biz! Do Biz! Get Paid!, where I'm breaking down what it really takes to grow and thrive in the construction industry. I'm talking about real-world stuff…how to actually get leads, market yourself, build a brand people trust, and what to do when things go sideways (because let's be honest, sometimes they do).You'll hear me dive into why every lead matters, how fast response times make or break deals, and how to turn conversations into high-ticket contracts. I also get into how to improve your client experience so they come back…and bring their friends with them.I'm walking you through building a solid sales process and how using financing the right way can help you close more jobs without lowering your price.If you're serious about growing your business and building something that lasts, this episode's for you. No fluff. Just real talk and strategies you can use today.Let's get after it.

Every quarter, I love doing a Q&A episode where I answer questions from the Brand Your Passion Collective community. This one's full of real questions from creatives who are probably wondering about the same stuff you are.In this episode, I'm talking about how to market your creative business offline (yes, there's actually life beyond social media!), what gets me out of bed every morning, where I find inspiration when I'm feeling totally stuck, how I actually manage to switch off from work, my favourite ways to chill out, and let's be honest - how I deal with burnout when it hits. Plus I'm ending with a random but super important question about my favourite Pokémon!These are real strategies I've figured out through trial and error in my creative business. Whether you're just starting your creative journey or you've been doing this for years, you'll get some solid ideas you can try right away.So if you've been wondering how to grow beyond Instagram, stay motivated when things get tough, or just figure out how to not work 24/7, this episode's definitely for you.–––––––––––WANT MORE?Want your questions answered on the podcast, or be part of an awesome community of creatives supporting each other? Join us in the Brand Your Passion Collective at www.makerandmoxie.com/community. We'd love to have you

In this laugh-out-loud, heart-on-sleeve conversation, Katy Cowan is joined by branding designer and podcast host Liz Mosley to explore the messy, magical world of podcasting. With over 120 episodes of the Building Your Brand podcast behind her, Liz shares the honest truth: podcasting isn't about being perfect—it's about showing up as yourself. Together, Katy and Liz dive into the highs and lows of running a podcast (awkward endings included), why less polished content often resonates more, and how confidence grows through real conversations. They reflect on the unexpected networking opportunities that arise, the importance of making guests feel at ease, and the joy of being unfiltered, unpolished, and unapologetically real. The episode is full of practical advice for aspiring podcasters, including why you don't need expensive equipment to get started, how to trust the process, and why you should start before you feel ready. Later this week during our bonus episode, The Spark, you'll also hear plenty of quirky anecdotes—from dream analysis and family picnic fails to their mutual loathing of the word niche. Whether you're podcast-curious or already recording in your cupboard, this is an inspiring, entertaining chat that celebrates creativity, confidence and the power of being yourself. This season is proudly sponsored by the School of Communication Arts.

The Biggest Contract Mistakes Apparel Founders Make (That Could Cost You Thousands) In this episode, Rachel shares a very personal story that highlights a critical legal and business lesson for every apparel entrepreneur: always get it in writing. Through the lens of her current rental dispute, she draws strikingly similar parallels between landlord agreements and the contracts apparel founders sign with vendors, manufacturers, and clients. If you've ever relied on a verbal agreement, this is a must-listen. Rachel unpacks why tech packs and vendor agreements are contracts (even without a signature), how to handle redlining terms, and what to do when a deal doesn't feel fair. Whether you're navigating NDAs, supplier terms, or a difficult landlord, listening to this episode will help you avoid costly mistakes and operate your business like a pro. In this episode, you'll hear: - Why you should never rely solely on verbal agreements - get it in writing! - The essential contracts every apparel business needs. - Rachel's personal story of rental miscommunication. - Never sign a contract you're not 100% comfortable with.   Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!   We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

Welcome to another episode of Building Your Brand! Today, I'm thrilled to be chatting with the incredible Kira Matthews. Kira is a mindset and confidence coach who truly embodies the power of self-belief. She specialises in helping creators, founders, and freelancers unlock their most confident selves to achieve those big, bucket-list dreams. In this conversation, we dive into Kira's journey into coaching, the many lessons she's picked up along the way, and her invaluable insights on overcoming self-doubt and imposter syndrome. If you've ever found yourself hesitating or watching from the sidelines while others chase opportunities you dream of, this episode is packed with inspiration for you.   Key Takeaways: Confidence is an Inside Job: True confidence isn't about ticking off external achievements or meeting societal expectations. It's an emotion generated internally by our thoughts. We need to shift from chasing external validation to cultivating confident thoughts. Uncover Your Inner Dialogue: To build confidence, you first need to understand the thoughts currently running the show. Kira suggests a powerful exercise: take 10 minutes to write down all your thoughts about a specific topic (like your business or your appearance) to reveal the often subconscious and sometimes critical narratives at play. Reframe Rejection: Rejection is an inevitable part of putting yourself out there, especially in business. Instead of viewing it as a personal failure, see it as valuable feedback and an opportunity to learn and refine your approach. Often, a 'no' provides crucial information that can lead to a 'yes' down the line. The Power of Connection: Your ability to communicate and build relationships is paramount. Many goals involve other people, and knowing how to bring them on board with your vision is more critical than waiting for your website or skills to be 'perfect'. Embrace Imperfect Action for Faster Growth: Waiting for perfection can lead to stagnation. Taking action, even if it's imperfect and involves making mistakes, is the quickest way to learn, adapt, and ultimately achieve your goals. It's about failing fast and learning faster.   Episode Highlights: 02:41: Kira shares how her early days in fashion styling, dealing with logistics like lost customs packages and coordinating with major brands, unexpectedly taught her invaluable communication and hustle skills. 08:51: Kira explains that confidence is an emotion we generate internally through our thoughts, challenging the common belief that it comes from external achievements or validation. 10:38: Kira offers a practical 10-minute journaling exercise to uncover the true thoughts and beliefs that might be holding you back from feeling confident. 19:05: Drawing from her experience in sales, Kira discusses how she learned to anticipate and even welcome rejection as a necessary part of the process that helps shape the final successful outcome. 35:30: Kira talks about recovering from rejection by focusing on separating the actual facts from the (often negative) stories we tell ourselves, and the importance of understanding why a 'no' was given.   About the Guest: Kira Matthews is a mindset and confidence coach. Instagram: @KiraTheBold Website: kiramatthews.com Programme: Pitch School (enrolling for September 2025) Podcast: No Room For Doubt   Mentioned in the episode: Hannah Isted (Friend of the podcast and Pitch School alumna) Chris Do (Host of The Futur Podcast, which I was a guest on)   I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft (http://lucylucraft.co.uk) If you enjoyed this episode please leave a 5* rating and review!

Smart Product Naming Strategies to Elevate Your Apparel Brand In this episode, Rachel is touching on the underestimated challenge of naming your apparel products—and why getting it wrong can cost you time, clarity, and customer trust. Drawing from her corporate experience (including a years-long product renaming project), Rachel shares how naming impacts everything from marketing to scalability, and why founders need to set up a thoughtful naming structure from day one. You'll learn why descriptive names matter, how to avoid bottlenecking expanding your product line, and creative approaches (like using personal names or themes) to stand out while staying clear. Plus, Rachel offers practical advice for startup brands to build a naming system that grows with them—so you won't get stuck redoing your entire product catalog later. In this episode, you'll hear: - Why product naming is more complicated than it looks - Lessons from a corporate renaming nightmare - How naming affects marketing, product expansion, and customer understanding - Tips to avoid common naming mistakes as a new apparel brand   Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!   We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

Unlock next-level social media strategies for speakers with insights from top experts and booking agents. Discover the practical steps that make your social presence work for your speaking business. How to choose the right social platform and boost consistency without spreading yourself too thin Why social proof and testimonials matter more than self-promotion Content strategies: balancing value, authenticity, and connection with your audience The importance of tailoring posts to decision-makers, bookers, and meeting professionals Actionable tips to maximize social media for bookings, brand-building, and business growth Watch now to learn what truly works (and what to avoid) for speakers on LinkedIn, Instagram, YouTube, and more! Learn more about your ad choices. Visit megaphone.fm/adchoices

New book alert! In this episode, Adam Torres interviews James Hurman, Founding Partner at Previously Unavailable, explore James course, The Master of Advertising Effectiveness and his book Future Demand: Why building your brand among tomorrow's customers is the key to start-up success.     Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices

3 CEO Mistakes That Are Killing Apparel Brands (And How to Avoid Them) In this episode, Rachel is going deep into the hidden challenges facing apparel brand CEOs—and the critical mistakes that can sabotage even the most promising businesses. Drawing from years of firsthand experience at Unmarked Street and working with dozens of clients, Rachel shares real stories (with names changed) of three distinct CEO types: the over-scaler, the financially unstable, and the relentless micromanager. You'll learn what red flags to watch for in your own leadership style, how scaling too fast, neglecting finances, or holding on too tightly can derail your brand—and most importantly, how to step fully into the CEO role you were meant for. Whether you're an emerging designer or an established founder, this episode is a hard dose of reality, but so needed to keep your business sustainable, profitable, and growing. In this episode, you'll hear: - How scaling too fast confuses customers and crushes cash flow. - Why financial management is THE make-or-break for apparel brands. - The high cost of micromanagement and employee turnover. - How to step back and empower your expert team.   Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!   We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

About the Guest(s):Trevor Houston - Trevor Houston is an experienced career transition expert and the host of the "Who Ya Know Show." With a focus on transforming job seekers' approaches to finding employment, Trevor provides insightful strategies on personal branding, leveraging online platforms, and standing out in a competitive job market.Mark Elder - Mark Elder co-hosts the "Who Ya Know Show" alongside Trevor Houston. Mark brings to the table years of experience in financial services and a passion for helping individuals navigate career transitions. His expertise is invaluable, particularly in discussions about creating effective resumes and cultivating a professional online presence.Episode Summary:In this episode of the "Who Ya Know Show," hosts Trevor Houston and Mark Elder delve into the critical subject of building a powerful personal brand, emphasizing its undeniable importance in today's job market. Despite the online noise and competition, Trevor and Mark illuminate ways to become "undeniably visible" by leveraging the power of personal branding. They underscore the significance of online presence, credibility, and storytelling to attract potential employers and shift from being a job seeker to a trusted industry expert. With lively banter and thought-provoking dialogues, they also ponder on the divide between career aspirants and those content with their current job status.The conversation journeys through the evolving dynamics of personal branding in the digital era, with a bold comparison to household brands like McDonald's and Starbucks, illustrating how being the "best known" can eclipse being the "best." Trevor emphasizes the importance of visibility and credibility over perfection, advocating for authenticity and genuine storytelling. They explore strategies for standing out, such as defining a clear brand narrative, engaging consistently with networks, and even crafting a compelling linkedIn profile that commands attention rather than fading into the backdrop. Their joint narrative offers actionable advice that aims to transform listeners' outlooks on personal branding and networking.Resources:Career Transition Summit: https://event.webinarjam.com/register/67/04404igv LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠⁠⁠Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com Chapters:(0:00) Becoming Undeniably Visible in the Job Market(6:48) Debating Contentment Versus Ambition in Career Success(13:23) The Necessity of Personal Branding in Today's Digital World(15:58) Roger Wakefield's Success Through YouTube Personal Branding(19:11) Building a Personal Brand to Enhance Job Search Success(22:56) Building a Personal Brand for Career Success(25:28) The Power of Storytelling and Value-Based Content in Branding(31:36) The Importance of Problem-Solving in Job Interviews(36:24) Crafting a Compelling LinkedIn Narrative Using ChatGPT(40:49) Authenticity Over Perfection in Job Interviews(47:31) Embracing Imperfection and Authenticity in Personal Branding(50:52) Building a Personal Brand Through Consistent Content Creation(53:46) The Importance of Consistent Branding Across All Platforms(56:06) Building Your Brand and Network with Consistency and Engagement(59:19) Balancing Notifications and Credibility in Professional Communication(1:02:28) Discipline and Consistency Lead to Transformation(1:04:14) The Importance of Consistent Engagement and Adding Value on LinkedIn(1:07:32) Using Video Comments to Boost Engagement on Social Media(1:12:38) Building Visibility and Engagement for Career Success(1:18:56) Leveraging Testimonials and Video Content for Personal Branding(1:26:09) Boosting LinkedIn Engagement Through Daily Video Comment Campaigns

Ever felt intimidated by creating YouTube content for your brand? You're not alone. In this value-packed conversation with Serena Correa, "the coach to creatives," we demolish the myths holding you back from leveraging YouTube's massive potential.Did you know YouTube had 20% more watch hours than Netflix last year? This isn't just another social platform—it's a powerful visual search engine connecting you with people actively seeking solutions. Unlike other platforms where you're limited to friends-of-friends networks, YouTube puts you in front of a global audience searching for exactly what you offer.Serena breaks down exactly what you need (and what you don't) to start creating content that converts. Forget expensive equipment and time-consuming editing—your smartphone and authentic expertise are enough to begin building your brand. We explore the three types of YouTube content you should create, how often to post without burning out, and the critical elements that make videos rank well.What truly sets this episode apart is Serena's counterintuitive approach to YouTube success. "I'd rather only have 20 people see my video and click my link than have 2,000 people see my video and never click anything." This mindset shift from vanity metrics to conversion is the game-changer most creators miss. You'll learn exactly how to optimize your thumbnails, descriptions, and content to drive subscribers to your email list and offers.Ready to stop overthinking and start building your brand on YouTube? Grab Serena's formula playbook from the link in our show notes and commit to consistency. The platform that's transforming businesses is waiting for your unique voice and expertise.Support the show

How to Start An Apparel Brand the Right Way In this episode, Rachel strips it all down and gets real about what it actually takes to start an apparel brand. If you've ever typed "how to start a clothing line" into Google or YouTube, this is the episode you've been waiting for. Rachel breaks down the pros and cons of drop shipping, and what sets a real apparel brand apart — especially when your goal is long-term success and not just selling tees with a trendy logo. She explains why drop shipping might be a good learning tool, but also why so many founders choose to go deeper by designing bespoke garments that make a real impact in the fashion space. From understanding your startup budget to writing your business plan and claiming your brand name online, Rachel walks you through every key step. She also shares industry insights on topics like target costing, production timelines, and why it's smarter to launch with just one standout product instead of a dozen at a time. If you're dreaming of building a brand that lasts, this episode is packed with the exact strategies, frameworks, and encouragement you need to move from idea to execution. In this episode, you'll hear: -What is drop shipping?  Pros and cons. -If you want to create custom, bespoke pieces, hear why you're in the right place! -First step: find a community and start building those relationships. -Start small...all the big brands do it.   Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!   We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

On this episode of Destination on the Left, I talk with Karley Cunningham, founder of Big Bold Brand and the Surefire Method, about how branding can help a destination, attraction, or business in the tourism industry stand out from the crowd. Karley breaks it down into three key themes: understanding our fundamental beliefs, knowing the markets we serve, and positioning ourselves around benefits and differentiators. Karley clears up all the noise around branding and marketing and shares actionable steps to help you evolve your brand. What You Will Learn in This Episode: How understanding fundamental beliefs and truths strengthens a brand's identity Why you need to distinguish branding from marketing and how this distinction leads to more effective marketing strategies Actionable steps for creating a strong brand promise and how it can impact employee recruitment and retention How the concept of tightening the creative box leads to more innovative solutions and helps a brand differentiate itself in a competitive market Why aligning a brand's internal culture with its external promises impacts a company's overall reputation and employee satisfaction What role target audience understanding plays in brand differentiation Differentiating Branding from Marketing Branding and marketing play distinctly different roles in business success, and Karley shares her philosophy that branding is the backbone that informs and enhances marketing strategies. While marketing focuses on promoting products and services to specific audiences, branding is about creating a compelling narrative that defines what your destination or business stands for. As Karley puts it, “Brand is what people say about you when you're not in the room.” It's about building a reputation through consistent, authentic interactions at every customer touchpoint. Building a strong brand is about taking a good look at who you are as an organization. Start with an inside-out approach—look at your fundamental beliefs and truths. As a destination, you really need to dig into your core purpose, guiding principles, character, and vision. These elements form the DNA of the brand and serve as a blueprint for how a company operates both internally and externally. Understand Your Audience After establishing a strong internal identity, your next step should be taking the time to understand the external market. Travel and tourism businesses must identify their target audiences by exploring what problems they solve for these groups. Knowing what draws visitors to your destination is key, whether it's providing adventure, culinary experiences, or relaxation. Karley uses the example of aligning the customer experience with expectations: “Are people going to come away from our region raving about what we do because we've set them up for success?” Understanding audience expectations allows companies to craft specific value propositions, ensuring that every touchpoint is meaningful and engaging. Positioning, Messaging, and Telling Your Story Effective branding requires clear positioning and messaging strategies. This involves identifying the benefits and differentiators your business offers compared to competitors. What makes you unique and why travelers should choose you over others? Storytelling is a powerful tool because sharing narratives about local culture, history, or the people that make your destination unique can resonate deeply with potential visitors and create a relatable brand image. Integrating the Brand Promise The brand promise needs to include employees as well as customers, and as Karley points out, the internal experience has to mirror the external promise. Ensuring employees feel valued and integral to delivering on your destination's promise boosts morale and improves service quality, which in turn elevates your visitors' experience. By integrating the brand promise throughout the organization, businesses improve customer experience and enhance employee recruitment and retention, which is an essential consideration in the tourism industry right now. Resources: Website: https://www.bigboldbrand.com/ LinkedIn: https://www.linkedin.com/in/karleycunningham/ Twitter: https://twitter.com/BrandMaven We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more o​f. Here is a quick tutorial on how to leave us a rating and review on iTunes!

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Welcome to another episode of the Elite Expert Insider Podcast, where we pull back the curtain on the secrets of industry leaders and innovators. Today, we're thrilled to have Chloe Williamson joining us, a marketing maestro who specializes in getting you booked on the right podcasts to skyrocket your brand. She's an expert in health and wellness, with a keen eye for crafting marketing campaigns that not only build brand authority but also foster deep connections with your audience. Chloe peels back the layers of podcast interview marketing, revealing how to identify and reach your target audience effectively. Learn More: https://interviewvalet.com/

What would it take to become the go-to expert in your field? In today's episode, I'm sharing how you can develop a visibility plan and build brand authority. [This episode is a re-run. It originally aired on October 31st, 2022.]In This Episode You'll:Explore building a visibility plan.Understand brand authority.Take three steps to building brand authority.Find it quickly:3:36 - Two Key Factors of an In-Demand Brand5:27 - Three Ways to Build Your Brand Authority Online5:57 - #1: Decide what you want your brand to be remembered and known for.7:14 - #2: Build brand authority through your brand visuals.8:49 - #3: Build social proof for your brand authority. Mentioned in this Episode:Episode 36: How to Become Seen as the Go-To Expert At What You Do | Brand Authority Series: joymichelle.co/go-to-expertEpisode 34: Creating a Visibility Plan For Your Business Marketing: joymichelle.co/visibility-planMore ways to connect:Joy Michelle Website: joymichelle.coJoy Michelle Instagram: instagram.com/joyymichelleWork with Joy as your coach: joymichelle.co/ways-to-work-togetherIf you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

In this episode, we join Katie Alm, getting real about what actually moves the needle in your beauty career, and it's not chasing the latest trends. From posting with intention to fully understanding the brands you align with, we'll cover mindset and strategy shifts that can change everything. Get FREE access to our profit making webinar: https://small-kiwi-98108.myflodesk.com/ao7u0l0qzq Our 6 figure stylist guide here: https://view.flodesk.com/pages/622541789b7136a9e313da40  Key Take-aways: 1. Posting with intention, sharing your knowledge, and aligning with a brand you love can change the trajectory of your career.  2. Experimenting with the full line of a brand you love and getting really knowledgeable about the full line, makes all the difference. 3. Forget the trending, use the tried and true: posting consistently, come from a place of gaining more experience, and get to know the culture behind the brand. 4. It's all about perspective baby! Do you look at what you're losing or what you're gaining? 5. Where can you volunteer help in an area that might be needed? 6.If you're juggling more than one career path at the same time, communicate and accommodate your clients. By setting the tone in the beginning and letting clients know how you operate, there won't be surprises when it does happen. Email & text marketing is the quickest way to increase your income and GlossGenius has AI support to make this as simple as clicking a button! Try it out for 2 weeks FREE: https://glossgenius.biz/AmbrosiaCarey Take 15% off our favorite skincare line, Pharmagel with code SSA15: http://www.pharmagel.net/discount/ssa15?redirect=%2F%3Fafmc%3Dssa15  

On today's podcast episode, we discuss how to increase basket size, how to break out of category while staying true to brand identity, and how to respond to TikTok trends without seeming like a brand responding to a TikTok trend. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President and Principal Analyst Suzy Davidkhanian and the CMO of True Religion Brand Jeans Kristen D'Arcy.   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  podcast-reimagining-retail-building-your-brand-while-nurturing-loyal-followinghttps://www.emarketer.com/content/   © 2025 EMARKETER

Cori Sue is a Marketing expert who helps others improve their wellbeing AND their brand. She's also the founder of “Retreat”, a macrodosing platform providing content, community, and coaching those new to psychedelics. Tune in, as Cori gives us a glimpse into what started her entrepreneurial spirit early in her life and career. We also talk about the meaning of “Brand”, and she'll also explain the intangible assets that are important to establishing an effective brand.Learn more about Cori and her work at www.retreatmicrodose.com

In this episode, Pat and Tevo discuss the evolution of their podcast and the strategic shift towards YouTube as a primary platform for growth. They explore the dynamics of subscriber acquisition, the effectiveness of paid advertising, and the importance of creating quality content that resonates with audiences. The conversation highlights the significance of adapting to changes in the digital landscape and maximizing customer engagement to drive revenue.They also discuss various aspects of the restaurant and hospitality industry, focusing on the importance of effective communication, the impact of service quality on revenue, and the complexities of tipping culture. Chapters00:00 Introduction06:03 Understanding YouTube's Algorithm and Paid Ads10:04 The Importance of Quality Content15:49 Adapting and Learning in Business20:07 Maximizing Revenue Through Customer Engagement29:40 Snowball Effect: Service and Revenue Growth37:26 The Debate on Automatic Gratuity45:28 Tipping Culture: Perspectives and ChallengesYouTube and Socialshttps://mtr.bio/sorry-were-closed-Pod

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