Get the Gig

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In the book "Get the Gig" Jake Laughlin spends a lot of time on social media and marketing for musicians. However, with the ever-changing nature of social media and marketing, Jake has made available the "Get the Gig" podcast. Stay up-to-date with everything social media and marketing with some of t…

Jake Laughlin

  • Apr 20, 2020 LATEST EPISODE
  • monthly NEW EPISODES
  • 15m AVG DURATION
  • 43 EPISODES


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Latest episodes from Get the Gig

Digital Marketing for Artists

Play Episode Listen Later Apr 20, 2020 42:06


We this episode, we talk online marketing for artists with Randi Skinner of RS Consulting and Jen & Tony of TB Winds!

Turn Up Your Web Presence | Ritchy Flow & Mindy Arendt

Play Episode Listen Later Apr 7, 2020 67:21


It is unfortunate that so many of us have had gigs get cancelled, but while we are all at home, why not use this time to improve our social media and web presence? I will be talking with Mindy Arendt and Ritchy Flo, getting tips for artists that want to improve their social media and web presence.

Successful Event Fomula

Play Episode Listen Later Jan 24, 2020 27:13


I put together a formula, a template, that anyone can use to enhance their marketing strategy. This is the formula I use on all of my events when I want to draw large crowds. From poetry readings to PTA meetings, if you want more people at your events, the Successful Event Formula is for you!Formula: MV + (2 Months of U Advertising * 4%) = Large Crowds

12-Minutes on Taxes

Play Episode Listen Later Mar 13, 2019 11:53


I know, it's super boring, but it's important. I wanted to share some of what I've learned in the tax world. I'm not a tax expert, but I hope it will help you with your taxes as you continue to purse your musical career.Key Takeaways:- Get comfortable with a W9 form.- Set aside 20-25% for taxes (maybe more, maybe less, depending on your area).- $600 is when you need to start paying taxes.- If you didn't set aside money this year, the IRS may let you do payments one time, so you can catch up for next year.

Panel from “Get the Gig: A Night For Musicians”

Play Episode Listen Later Jan 14, 2019 79:30


If you missed "Get the Gig: A Night For Musicians," now is your chance to hear from some giants of the DIY music industry. On the panel we had:Brendon Anthony, Director of the Texas Music OfficeCarl Finch, Brave ComboMcKenzie Smith, MIDLAKE BANDDanielle Longueville, Oaktopia & Class ActionEllie Gonzalez, The Denton Vibe w/ Diva Girl Ellie & Lost Poet LoungeVictor Gann, Endorsed Artist at Ernie Ball & Owner of Evia Music

Increase Your Press Coverage | Lucinda Breeding

Play Episode Listen Later Jan 11, 2019 9:30


Want more press coverage? On this episode, hear from Lucinda Breeding, Features Editor for the Denton Record-Chronicle, on best practices for press coverage.

Get the Gig Book Launch & Education Event

Play Episode Listen Later Jan 2, 2019 13:13


This was my opening presentation at the "Get the Gig" book launch!

Licensing for Musicians with Victor Gann

Play Episode Listen Later Nov 1, 2018 92:57


Licensing can be a confusing and complicated world. Victor Gann has made his career playing music for television networks such as ESPN and ghost performing on major albums. On this episode, Victor shares some insights on what steps artists need to take to make money through licensing, as well as some best practices for bands.

Interview with Jon Christopher Davis

Play Episode Listen Later Oct 14, 2018 33:39


On this episode, I had the opportunity to talk with a true titan of DIY music, Jon Christopher Davis! Jon gave some incredible advice on how he became the accomplished musician he is today.

Music Entrepreneurism with Jen Guzman

Play Episode Listen Later Oct 1, 2018 32:28


On this episode of the "Get the Gig" podcast, we sat down with a true expert in music entrepreneurism. Jen Guzman is not only a very talented musician and entrepreneur herself, but she is also the music entrepreneurism Teaching Fellow at the University of North Texas. If you want to make money as an artist, this is the episode for you!

Business of the Arts: Social Media & PR Panel

Play Episode Listen Later Sep 14, 2018 108:23


The Greater Denton Arts Council hosted a social media and PR panel. My fellow panelists were: Josh Berthume (Swash Labs), Mindy Arendt (Something Shiny) and artist Mancini, moderated by Andy Odom (Santander Consumer USA).

Interview with Jessie Frye

Play Episode Listen Later Sep 1, 2018 64:17


On episode 1 of the "Get the Gig" podcast, we interviewed an amazing musician and social media hustler, Jessie Frye! Find more about Jessie Frye at JessieFrye.com, Spotify, & @jessiefryemusic.

Daily Rant #31 | Live Action Video

Play Episode Listen Later Jul 31, 2018 4:12


I get asked all of the time what I am looking for when I book an artist. Truthfully, I want to see them play live somewhere first, but if I can't I have been known to book artists that have a really good live action video.

Daily Rant #30 | Email Etiquette

Play Episode Listen Later Jul 30, 2018 0:58


When it comes to email, it is best to keep it short and sweet.

Daily Rant #29 | Strategize For Tastemakers

Play Episode Listen Later Jul 29, 2018 1:55


When promoting shows, we often think we are in the business of one-by-one advertising. However, things begin to really take off when tastemakers start bringing their circles to our shows.

Daily Rant #28 | How Much Time Do You Need For Promo?

Play Episode Listen Later Jul 28, 2018 2:27


Crowds need time to discover shows and then work them into their schedules. So, how much time do you need in order to effectively promote?

Daily Rant #27 | The 4% Rule

Play Episode Listen Later Jul 27, 2018 3:00


I measure all of my marketing efforts against the 4% rule. Did 4% of the people I invited show up? What often happens is musicians measure against 50% to 90%, and when 5% show up they get discouraged when they should be celebrating.

Daily Rant #26 | Promo Isn’t Just For The Crowd

Play Episode Listen Later Jul 26, 2018 2:21


In the beginning, it is easy to get discouraged when promoting your shows. The amount of work and energy you put into promo just doesn't yeild a good crowd return, at first. But the promo isn't just for the crowds, it's also for the venues. You want them to know that when they work with you they are going to be seen by more eyes. Even if the crowds do not come to the show, you got the venue's brand in front of more people on social media, posters, etc. Sometimes, it's not about drawing a big crowd, it's about showing the venue you are a serious artist.

Daily Rant #25 | Oversaturation vs Not Playing Enough

Play Episode Listen Later Jul 25, 2018 3:12


This is a constant debate among artists. "Should I play more or am I oversaturating?" The answer is not one size fits all, it depends on where you are in your musical career.

Daily Rant #24 | Invest in a PA System

Play Episode Listen Later Jul 24, 2018 1:43


Having a PA System can really set you apart when seeking gigs in restaurants and other non-traditional music venues.

Daily Rant #23 | People Still Go Out

Play Episode Listen Later Jul 23, 2018 3:35


We've all heard artists say "it's hard to get people to leave the house, buy tickets, and go to shows," but data is showing that there is still hope.

Daily Rant #22 | Ask for the Money

Play Episode Listen Later Jul 22, 2018 1:09


Why always asking for money from venues, even if you don't need it, is always a good idea.

Daily Rant #21 | The Service You Provide is Valuable

Play Episode Listen Later Jul 21, 2018 3:52


Music is powerful. Music pulls us out of our deepest valleys and accompanies us on top of our highest mountains. The experience you create for people, as a musician, is unbelievably valuable.

Daily Rant #20 | Make Time For Creativity

Play Episode Listen Later Jul 20, 2018 1:15


You cannot force inspiration, but sometimes our best work comes when we set aside time for creativity.

Daily Rant #19 | You Need to be on Facebook

Play Episode Listen Later Jul 19, 2018 1:17


If you are not already, you need to be on Facebook. Facebook is the number one place venues go to decide if they want to book an artist.

Daily Rant #18 | What We Do Offstage is Art as Well

Play Episode Listen Later Jul 18, 2018 1:48


The performance onstage is only a small part of music marketing. There is so much work that needs to be done offstage as well. However, just because it's not onstage doesn't mean that it's not also art.

Daily Rant #17 | Desperation Means Loss of Control

Play Episode Listen Later Jul 17, 2018 1:49


There is a belief out there that seems odd to me. A lot of people think that the only way to succeed in music is to quit your job. They believe that quitting your job will give you desperation, which will push you forward. I say that desperation will force you to make decisions that you don't want to make.

Daily Rant #16 | Expand Your Circle of Friends

Play Episode Listen Later Jul 16, 2018 0:50


It's amazing how powerful a few new friends can be for your career. I truly believe that adding a few new friends, for no reason other than friendship, will create huge opportunities for your music.

Daily Rant #15 | Professional Production

Play Episode Listen Later Jul 15, 2018 2:43


You need to make sure that the production behind your recordings and videos is world class. You want those tools working for you, and opening up doors, not working against you.

Daily Rant #14 | Consider Taking Lessons

Play Episode Listen Later Jul 14, 2018 2:32


As artists, we need to always be looking for new opportunities to grow. We often think that performing is the only way to get better, and while it's very important, having someone that can critique your skills and expand your range could be just as important. The next step in your growth as an artist might be to take lessons, to further polish the craft. This could payoff big in the long run!

Daily Rant #13 | Play Open Mics

Play Episode Listen Later Jul 13, 2018 0:44


Open Mics give you an amazing opportunity to practice and crowd test songs, but more importantly they give you a chance to get your foot in the door at new venues. A great Open Mic performance could make all of the difference, so play as many as you can!

Daily Rant #12 | Dress the Part

Play Episode Listen Later Jul 12, 2018 1:03


We often think that our appearance is just for the audience, but it's not. Yes, we want to look good for the audience, but giving care and attention to our look communicates to the talent buyer that we are serious and worth booking again.

Daily Rant #11 | Spend Time in the Venues You Want to Play

Play Episode Listen Later Jul 11, 2018 1:36


If you look at the crowd of a venue, often you will find that the people that play there also socialize there. They spent time in the venue, built relationships and established trust.

Daily Rant #10 | Marketing is a Slow Process

Play Episode Listen Later Jul 10, 2018 3:57


Too often, artists give up too soon. They work hard but even the best marketed artists need time for their audience to take shape. In the beginning you will not see the appropriate return on your marketing investments, but over time those efforts begin to compound. So, just because you're not seeing results right now, doesn't mean that your marketing won't pay off in the future. Keep pushing!

Daily Rant #9 | Bring Your Own Cables

Play Episode Listen Later Jul 9, 2018 1:32


As you graduate to bigger and bigger venues, they will expect you to bring your own cabling. This may seem like something small, but when it's 10-minutes to showtime this could be a HUGE problem. I see this all of the time, it's the number one thing I see catch musicians off guard when they play a new venue.

Daily Rant #8 | Always Arrive Super Early

Play Episode Listen Later Jul 8, 2018 1:55


Arriving early is always a good idea, but the earlier you arrive to a venue the more opportunities you will find to make impressions on the staff.

Daily Rant #7 | How Do You Treat The Sound Guy?

Play Episode Listen Later Jul 7, 2018 2:36


On today's Daily Rant, I talk about the importance of working WITH the sound guy, instead of battling them.

Daily Rant #6 | Fear of Piracy

Play Episode Listen Later Jul 6, 2018 2:00


On today's Daily Rant, I give a head nod to Tim O'Reilly. Piracy is not the enemy, obscurity is. Don't let fear stop you from building a presence online.

Daily Rant #5 | Facebook Page vs Profile

Play Episode Listen Later Jul 5, 2018 1:45


On today's Daily Rant, I talk about how artists really need to have a Facebook Page, not just a personal profile, and why.

Daily Rant #4 | Little Surprises For Venues

Play Episode Listen Later Jul 4, 2018 1:58


On today's Daily Rant, I talk about the power little suprises for venues can have on your career.

Daily Rant #3 | Facebook Advertising

Play Episode Listen Later Jul 3, 2018 1:45


On today's Daily Rant, I talk about Facebook advertising, and the power it can have for artists.

Daily Rant #2 | Social Media

Play Episode Listen Later Jul 2, 2018 0:58


Today's Daily Rant is about the importance of Social Media for artists.

Daily Rant #1 | Live Action Pictures

Play Episode Listen Later Jul 1, 2018 1:32


For the month of July, I am adding a new series to the "Get the Gig" podcast called the "Daily Rant." Everyday, I am going to do a quick rant on marketing tips for artists. On Day 1, I am talking about the importance of live action pictures.

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