Greenlight

Angie Knibb, Head of Paid Search, sits down to discuss how volatile and uncertain times impact paid media, with a particular focus on the challenges posed by Brexit, and the opportunities for marketers to seize in order to flourish.

Matt Garbutt, Creative Director, sits down to discuss whether everyone should be considered as an extension of the marketing team, if we should now be creating content with customers, and if all creative marketers need to think like entrepreneurs to succeed.

Bogdan Marinescu, Digital PR & Outreach Specialist at Greenlight, joins us to discuss strategies and guidance to ensure your Christmas content marketing campaign cuts through the festive noise. Read his dedicated article here: http://bit.ly/2jDN6bE

Ian Lomas, Deputy Managing Director at RP2 Global, and James Wilkins, Media Planning Consultant, recently sat down with us to explain the importance of TV advertising, how it’s planned and bought, and how it can marry with digital activity in the form of digital TV campaigns. They pull on key factors to consider when it comes to TV advertising strategy, and draw on recent successes to highlight its relevance today.

Tom Gathern, Technical Project Manager at Furniture Village, joins us to discuss the digital transformation journey Furniture Village has been going through over the last two years, and the decisions and factors that have gone into that process.

Angie Knibb, Head of Paid Search at Greenlight, sits down to discuss the challenges and pitfalls that brands are hit with in the run up to Christmas and what they can do to overcome them.

Angie Knibb, Head of Paid Search at Greenlight, joins Warren Cowan, CEO of FoundIt!, to discuss how Google Shopping can drive relevant traffic to your site and how to help those users find what they’re really looking for once they land there.

Evelina Jankauskyte, Events and Outreach Coordinator at Greenlight Digital discusses the importance of setting online KPIs for offline events. As well as monitoring digital results for offline events, Evelina discusses key trends that we’ll be seeing in the events industry this year and how running events should be an integrated process.

Rowan Evans, Head of Innovation at Greenlight Digital discusses how brands have been shaping their digital presence and image online within today’s fast-moving digital and political landscape, referencing some recent examples to showcase how brands respond and react to such shifts. Rowan also considers brands that are getting contextual marketing right and are working in a way that’s relevant and meaningful to their audiences without being too intrusive.