Podcasts about tv advertising

Oxford University Associate Professor Felipe Thomaz was a runaway Mi3 hit last year with a peer-reviewed paper that smashes the economics and relevance of audience reach. His analysis – based on 1,000 campaigns and a million customer journeys via Kantar and Wavemaker data – finds blunt use of reach will not deliver business outcomes, because not all reach is equal. Business outcomes was all the talk at the Future of TV Advertising last week, with industry backing the build of a real-time dashboard via Adgile Media to map and measure impressions delivered to hard results close to real-time. Thomaz thinks it’s a start but warns industry risks falling into a “trap” of short-term skew, essentially applying performance metrics to a brand channel. “That worries me,” per Thomaz. “We know from decades of existing research that the long-term impact of advertising is twice the short-term impact of advertising.” But that doesn’t mean industry shouldn’t build it. Per Thomaz, “It's definitely the right path, and we can do this, but we cannot stop there. This is low hanging fruit. You start there, start measuring and say, ‘look, I'm getting outcomes’ … But you cannot ignore the fact that the future exists.” However, he thinks if industry builds it – and keeps building – it could pay off. “If you're eating low hanging fruit and everybody else is eating off the floor, you're golden.” Meanwhile Thomaz thinks agencies could be the key to cracking the code on moving beyond reach and into outcomes because they have enough visibility on pool of clients and, potentially, their data. He says one big global brand owner that has in-housed most of its media is finding exactly the same thing as his paper suggests – and making major gains as a result. Thomaz says that code is all outlined in his paper – and any agency can lift it. “They literally can just go steal the code and run.” Now he’s working on another paper – aiming to prove the impact of different media channels and beyond – including touchpoints like “customer service and salespeople and their effectiveness in driving different outcomes” within different categories. “This is interesting for the people that own those channels, because suddenly they're not competing just on audience size – they're competing on value derived from that audience,” says Thomaz. “That is what media owners are going to be really interested in: Can I charge more for an impression on my platform for this client because they'll get 6x the return [versus another channel].”See omnystudio.com/listener for privacy information.

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. It's time for another episode of the Retail Round-Up, March edition! From a new fee structure on promotions to a longer Prime Day event and expanded advertising capabilities, these updates could reshape how brands approach pricing, marketing, and overall strategy. Joining us today are resident experts Ross Walker, Director of Retail Media at Acadia, and Armin Alipahic, Operations Team Lead. Make sure you tune in to find out more!   KEY TAKEAWAYS In this episode, Julie, Jordan, Ross, and Armin discuss: Amazon's New Fee Structure for Deals & Coupons – Amazon is introducing performance-based fees for Lightning Deals, Best Deals, Coupons, and Prime Exclusive Discounts starting June 2nd. These changes could significantly impact brands' profitability, particularly ahead of Prime Day. Prime Day Extended to Four Days – Amazon quietly announced that Prime Day 2025 will be a four-day event, giving brands more time to compete but also raising concerns about increased promotional spending. Amazon's Push Into TV Advertising – The launch of Complete TV aims to streamline TV ad buying, including both linear and streaming placements. This move aligns with Amazon's broader strategy to dominate the traditional TV advertising space. Search Query Performance (SQP) API Launch – Amazon is making SQP reports available via API, allowing brands and tech providers to automate and integrate search data more efficiently. This could be a game-changer for search optimization and ad performance tracking. Steeper Discounts for Better Visibility – Amazon is incentivizing brands to offer discounts of 40% or more by promising additional deal placements, though the specifics remain unclear. However, higher promotional costs may make deep discounting unsustainable for many brands.

My guest on this week's episode is James Borow, the Vice President of Product and Engineering at Comcast's new Universal Ads effort, which was introduced this January. James was previously the Global Director of Product Strategy at Snap.The topic of our conversation is the evolving TV advertising ecosystem. Among other things, we discuss:The current state of performance advertising on TV;The historical process of buying linear TV advertising inventory;The boundaries between CTV and linear TV advertising;How advertisers approach measurement with CTV;Where YouTube fits into the CTV space;What linear TV can do to provide performance capabilities to marketers;The demographics of TV that make it attractive to marketers.Thanks to the sponsors of this week's episode of the Mobile Dev Memo podcast:INCRMNTAL⁠⁠. True attribution measures incrementality, always on.ContextSDK. ContextSDK uses over 200 smartphone signals to detect a user's real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers.Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.The Mobile Dev Memo podcast is available on:Apple PodcastsSpotifyGoogle Podcasts

On The Speed of Culture Podcast, Sarah Harms, VP of Advertising, Marketing, and Measurement at Roku, unpacks how Roku is reshaping streaming TV advertising—offering brands smarter audience targeting, advanced measurement, and immersive ad experiences in a fragmented digital world.Follow Suzy on Twitter: @AskSuzyBizFollow Sarah Harms on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

This comprehensive guide to legal TV ads breaks down exactly how top firms dominate their markets through broadcast television. From the science of media buying to performance tracking, Sarah reveals the strategies that turn TV campaigns into case-generating machines. As streaming reshapes how people watch, she shows why broadcast television remains essential for personal injury law firms and shares the tactics that maximize ROI. Master legal marketing strategies that drive law firm growth. Get Chris' latest book, Personal Injury Lawyer Marketing: From Good to GOAT.  In this episode of Personal Injury Mastermind, Rankings VP of Media Sarah Parisi delivers the definitive guide to TV advertising for law firms - covering everything from rate negotiation to creative strategy. If you've ever wondered about the real cost of TV advertising, how to measure performance, or what makes campaigns succeed, this is your masterclass in traditional media. We discuss: Why daytime direct response ads deliver the highest ROI for law firms How to negotiate TV rates effectively (and what CPM should be your target) Strategic scheduling: optimal frequency and time slots for maximum impact The real cost of market entry in major DMAs Performance tracking systems that prove TV campaign effectiveness Creative strategies that build memorable brands Managing exclusivity and competitive separation in crowded markets When to avoid remnant inventory and why it can hurt your brand Guest Details Sarah Parisi is the VP of Media at Rankings.io, bringing 15 years of media buying expertise to help law firms build lasting brands. Her experience spans traditional and digital media, with a focus on data-driven campaign optimization for maximum ROI. Sarah Parisi: LinkedIn Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps 00:00 Intro  Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Next in Media spoke with David Levy, CEO of OpenAP, about some of the misconceptions in the market when it comes to data-driven TV advertising, and how TV networks can balance collaboration and competition in the face of the growth of Big Tech in TV.Takeaways:The Evolution of OpenAP: Standardizing TV AdvertisingOpenAP was founded to unify ad innovations across TV networks, creating scalable, standardized solutions for advertisers.Bridging Linear TV and Streaming for AdvertisersWhile linear TV dominated ad spending, OpenAP has expanded its infrastructure to solve audience fragmentation in Connected TV (CTV).The Role of First-Party Data in TV AdvertisingBrands investing in first-party data need standardized methods to target consumers consistently across multiple media platforms.The Transparency Challenge in CTV Ad TargetingUnlike digital, CTV ad targeting lacks transparency due to multiple data transformations from audience lists to device-level identifiers.Solving Audience Measurement DiscrepanciesDifferences in identity-matching methods among media companies create inconsistencies in audience targeting and measurement.The Push for a Unified Ad Planning InfrastructureOpenAP aims to establish a seamless way for advertisers to plan and execute campaigns across different streaming services and TV networks.The Need for Scalable TV Advertising for Small BusinessesUnlike Google and Meta, TV lacks an easy-to-use, cost-effective ad buying platform for small advertisers—a gap the industry must address.Guest: David LevyHost: Mike ShieldsSponsor: EpsilonProducer: FEL Creative 

Broadcast TV accounts for 94% of all attention-weighted video advertising. While a YouTube ad garners just 4.5 seconds of attention on average and a Facebook ad only one second, a TV commercial commands a full 15 seconds of active viewer attention.Elena, Angela, and Rob reveal four secrets to TV advertising success that most marketers don't know. They explore why TV remains the most effective marketing channel, discuss how audio drives TV commercial performance, and explain why traditional media buying methods are becoming obsolete. Plus, learn why looking beyond immediate results is crucial for measuring TV's true impact on business growth.Topics covered: [01:00] TV delivers 2.6x more market share growth than campaigns without it[03:00] Why 74% of households watch both linear and streaming TV[06:00] The surprising power of audio in TV commercials[14:00] How AI-driven media buying provides 2-3x more reach[19:00] Why TV's most important results aren't immediate[20:00] The ideal split between performance and brand marketing[22:00] Tips for measuring TV campaign effectiveness  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2024 TV's Future is Much More Than Connected Report: https://www.marketingarchitects.com/blog/tvs-future-is-much-more-than-connected Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Corey & Gordon uncover surprises from a Q4 survey of local advertisers. They discuss what's hot for 2025, and ponder why one form of print media continues to defy gravity. They look at the good, bad, and just plain ugly -- including how advertisers rate their local ad-sales reps on overall marketing expertise and digital savvy. Spoiler alert: That's the "ugly" part of their discussion. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review!  Want to join the conversation? Share your comments at borrellassociates.com/podcast.

Kamala Harris makes her closing argument at the site of former President Trump's rally before the insurrection on January 6, 2021. Jeff Bezos defends the Washington Post's decision not to endorse a candidate. Kim Jong Un tries to hide from his people that troops are in Russia, according to South Korea. And, the L.A. Dodgers look for a sweep in the World Series against the NY Yankees. All that and much more with Julia Chatterley. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Join us as Haley Wiaz, Group Director of Digital at Scale Marketing, delves into the intersection of traditional TV and digital programmatic advertising. She explains how brands can blend the broad reach of traditional ads with the precise targeting of digital streaming, maximizing campaign effectiveness. Haley shares insights on the power of premium content and direct partnerships, emphasizing the role of platforms like Hulu and Peacock alongside Original Equipment Manufacturers (OEMs). She discusses how combining premium content with OEM inventory can enhance reach while keeping strategies streamlined. Finally, Haley offers best practices for CTV and OTT campaigns, highlighting the importance of brand safety, flexibility, and continuous testing for success.   About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.  We do so by providing on-demand lessons via the Reach and Frequency®program, a dope community with like-minded programmatic experts, and live free and paid group coaching.  We can help 2 ways:  Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 

Will and Adrian, the innovative minds behind Sons, a trailblazing men's healthcare brand, share their journey of transforming male pattern hair loss treatment with honesty and accessibility. Their personal experiences with subpar hair loss clinics drove them to create a brand that not only delivers evidence-based solutions but also shatters the stigma surrounding hair loss.  With backgrounds in business and science, they offer a fresh perspective on making hair loss treatments relatable and affordable, all while navigating the challenges of launching a healthcare brand during tumultuous times. Throughout our conversation, Will and Adrian reveal the hurdles they overcame in launching Sons, from validating their business concepts to leveraging their networks for investment. The duo shares their strategic decisions in marketing, including the bold move to invest in TV advertising, which proved vital for building trust with their audience. As they recount their entrepreneurial journey, they touch on the impact of global events like Brexit and the pandemic, offering valuable insights into their adaptive strategies and the importance of creativity and risk-taking. As we wrap up, Will and Adrian candidly discuss the balance between personal life and business growth, highlighting their transparency with both their team and investors. They delve into the challenges of fund-raising, the shift from revenue focus to profitability, and the joy and complexity of balancing family life amidst entrepreneurial ambitions. With an eye on the future, they share their plans for European expansion and the potential for Sons to lead in the men's healthcare market. This episode is a treasure trove of inspiration and practical advice for anyone aspiring to make waves in the healthcare industry. --- Thanks to my season partners Local Enterprise Office: https://rebrand.ly/EELEO Property Bridges: https://rebrand.ly/eepropbridge Azure Communications: https://rebrand.ly/eeazure  *Use code Fox20 to get a 20% discount with Azure

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore Marketing Architects' new report on TV advertising effectiveness, revealing surprising insights about the current state and future of TV.Topics covered:   [00:50] "TV's Future is Much More Than Connected"[03:00] When was TV's golden era?[05:10] Types of TV people watch today[07:45] Growth of live TV viewing[09:15] Streaming trends and consumer preferences[11:30] How streaming is becoming more like linear TV  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: Marketing Architects' Report: TV's Future is Much More Than Connected. https://www.marketingarchitects.com/blog/tvs-future-is-much-more-than-connected   Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

The campaign teams supporting Donald Trump and Kamala Harris in the race to the White House are expected to spend a total of more than $10 billion.A journalist with the CBS network, Larry Magid, explains why most of the money will be spent on political advertising on television. Professor Natasha Lindstaedt, from the University of Essex explains analyses why spending on American political campaigns continues to escalate. The marketing expert, Allyson Stewart Allen, explains how the creative teams behind the political messages have learned lessons from advertising products like a new brand of drink. We also hear from Robin Porter, the Head of Political at Loop Me on how the company's artificial intelligence is helping to target voters, notably in swing states.Produced and presented by Russell Padmore(Image: Voters in Santa Monica. Credit: Getty Images)

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how the content of TV shows influences viewer perceptions of advertisements. They discuss new research on the "halo effect," and its implications for ad effectiveness across different TV genres.Topics covered:   [01:00] "The Influence of Television Content on Advertisement: A Neurophysiological Study" [03:15] Defining the halo effect in TV advertising[04:20] Impact of high-quality programs on ad perception[05:45] Ranking TV genres by brand value transfer[07:10] How different show types impact brand associations[08:50] The importance of engaging ads regardless of content  To learn more, visit marketingarchitects.com/podcast  Resources: Frontiers in Psychology. (2024, February 1). The influence of television content on advertisement: A neurophysiological study. *Media Psychology*, 15. https://doi.org/10.3389/fpsyg.2024.1266906   Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

00:00 Introduction 02:18 The Pros and Cons of Running Sweepstakes 10:09 The Impact of Sweepstakes on Revenue and Customer Engagement 13:30 Q4 Planning: Leveraging Gift-Giving for Increased Sales 18:16 TV Advertising and Other Marketing Channels 23:49 Q4 Sales: Gift-Giving vs. Gift-for-Self 30:45 Finding the Perfect Gifts 32:11 Advertising Strategies for the Holiday Season 34:38 The Power of Direct Mail in Marketing 49:30 The Risks of Publicly Traded Chinese Companies 54:12 The Impact of Personal Appearance on Professional Success Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/

Angela Voss, CEO of Marketing Architects, explores the dynamic evolution of connected television advertising and its impact on the media landscape. Linear TV, once the dominant medium, has seen its stronghold diminish from capturing 80% of adult video viewing to just around 50%. With the rise of streaming, and players like Disney and Netflix introducing ad-supported options, connected TV advertising promises to be a game-changer for marketers. Today, Angela discusses navigating the evolution of connected television advertising. Show NotesConnect With: Angela Voss: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Angela Voss, CEO of Marketing Architects, explores the dynamic evolution of connected television advertising and its impact on the media landscape. Linear TV, once the dominant medium, has seen its stronghold diminish from capturing 80% of adult video viewing to just around 50%. With the rise of streaming, and players like Disney and Netflix introducing ad-supported options, connected TV advertising promises to be a game-changer for marketers. Today, Angela discusses navigating the evolution of connected television advertising. Show NotesConnect With: Angela Voss: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rob Schutz is the co-founder of the unicorn Ro, a healthcare company that initially offered ED medications and later expanded into other products and services for sexual health, weight loss, fertility, hair, and skin. Prior to Ro, Rob was instrumental in the exponential growth of BARK/BarkBox, a now prominent subscription service for dog products. Currently, at Snagged.com, he is focused on helping businesses acquire premium domain names and digital assets.In this episode of the DTC POD, Rob shares valuable insights into the growth strategies that have contributed to the success of both BARK/BarkBox and Ro. He discusses the importance of focusing on core, consistent marketing channels such as paid search, paid social, and email, while also allocating a separate budget for testing and exploring new, experimental strategies and channels.Rob offers practical advice for founders and marketers, stressing the need to plan for scale, set and clearly communicate priorities, foster strong relationships between growth and marketing leaders, and structure teams effectively as the company experiences rapid growth. He also shares his expertise in domain brokerage, discussing strategies for acquiring and negotiating domain names to help build strong brand identities.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. DTC Marketing Strategies2. Optimizing Marketing Budget3. Testing Marketing Channels4. Digital Marketing Challenges5. Building and Structuring Teams6. Importance of Domain NamesTimestamps00:00 Rob Schutz's DTC experience: BARK/BarkBox, Ro, Snagged.com07:37 Process of acquiring domain names11:10 Why Rob Schutz founded Snagged.com14:28 From User Acquisition Manager to VP of Growth at BARK/BarkBox16:27 Lessons from BARK/BarkBox's growth journey20:56 Strategies for choosing and testing growth channels26:09 Transitioning from BARK/BarkBox to Ro29:00 Challenge with digital performance platforms in the early days of Ro31:33 Rolling out Ro's ED medication state-by-state, launching other products35:47 Planning for scale around high quality of care35:51 Iterations around how to structure the team as Ro scaled41:47 Rob Schutz's advice to founders46:35 Sports sponsorship as a performance channel48:10 Snagged.com's domain servicesShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  Rob Schutz - Co-Founder of Ro and Founder of Snagged.comBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

IN CLEAR FOCUS: Michael Beach, CEO of Cross Screen Media and author of "Screen Wars," discusses the evolution of convergent TV advertising. He explains the shift from linear to streaming, audience-based planning, and the role data analytics plays in convergent TV. Michael also shares practical advice for maximizing reach and data-driven insights that point to the future of TV consumption. Valuable perspectives on navigating the changing landscape of video advertising and audience engagement.  

Kevin O'Leary, from "Shark Tank," has partnered with Philip Inghelbrecht, Shazam founder and Tatari CEO, to launch WonderAds, a new television advertising agency. WonderAds aims to give small businesses access to large-scale TV advertising with simplified processes. The platform lets businesses run, purchase, and track ad campaigns via its dashboard. The TV advertising industry, valued at $235.9 billion in 2023, is expected to surpass $337 billion by the end of 2024. WonderAds provides tools to measure ad effectiveness and offers affordable, tailored packages. O'Leary backs WonderAds strongly, noting its importance in the current high-inflation environment and emphasizing its efficacy based on personal use.Learn more on this news visit us at: https://greyjournal.net/ Hosted on Acast. See acast.com/privacy for more information.

Scott Edwards is the EVP, Head of Creative Advertising at Fox. He oversees the unpredictable process and convergence of art and commerce including first-look trailers, launch promos, current-show episodics, key art one sheets or billboards, custom social content, or otherwise, for shows like 9-1-1 LONESTAR, ACCUSED, ALERT, BEAT SHAZAM, BOB'S BURGERS, THE CLEANING LADY, CRIME SCENE KITCHEN, FAMILY GUY, GRIMSBURG, KRAPOPOLIS, LEGO MASTERS, THE GREAT NORTH, THE SIMPSONS, THE MASKED SINGER, SPECIAL FORCES, and an array of Gordon Ramsay shows (FOOD STARS, HELL'S KITCHEN, KITCHEN NIGHTMARES, MASTER CHEF, NEXT LEVEL CHEF).Prior to a five-year stretch as SVP of Fox On Air Promo & Operations – where he helped launch 24: LIVE ANOTHER DAY, EMPIRE, GOTHAM, GRACEPOINT,GREASE LIVE, WAYWARD PINES, and the return of THE X-FILES, – Scott spent two decades at four top-tier agencies (BD Fox & Friends, BLT AV, Crew Creative, and AV Squad) and New Line Cinema.Scott received his BA (double major) in Theatre/Telecom from Indiana University and his MFA in Film/Advertising from Art Center College of Design. He teaches short-form storytelling annually at Santa Monica College and entertainment marketing year-round for UCLA Extension.He is passionate about music, with experience as a DJ during his college years, and was voted Best Dressed in his graduating high school class. Connect with Scott:➡️ LinkedIn: Scott Edwards | https://www.linkedin.com/in/scott-edwards-a815466About The Lot1 Podcast ✨The Lot1 Podcast is designed for anyone who is interested in or working in filmmaking. Whether you're just starting out or a seasoned veteran, we hope you gain the knowledge you need to improve your craft, achieve your filmmaking goals, or simply get an understanding and appreciation for the roles and duties of your peers and colleagues.✅ Become a VIP subscriber to get early access to our episodes, exclusive access to The Lot1 Podcast After Show, and much more!www.patreon.com/thelot1podcastListen on Spotify, Apple Podcasts, or wherever you get your podcasts!☕Tourist Hat Coffee Companyhttps://touristhatcoffeecompany.com/

In this episode of Founded & Funded, Madrona Venture Partner Len Jordan sits down with Sean Muller, Founder and CEO of iSpot, to talk about the company's evolution in measuring TV advertising for both conventional and streaming platforms. Sean delves into strategic partnerships, acquisitions, and the rise of ad-supported streaming. They discuss the impact of sports on advertising, challenges for marketers in balancing investments across various channels, and the innovative strides iSpot is making with AI-driven planning and real-time data. Tune in to explore the future of TV advertising and iSpot's role in shaping it. Transcript: https://www.madrona.com/transforming-tv-advertising-ispot-sean-muller-the-role-of-ai-future-of-streaming (00:00) Introduction (01:35) The Rise of Ad-Supported Streaming (02:42) Streaming vs. Traditional TV Advertising (04:43) The Impact of Sports on Advertising  (05:51) Challenges for Modern Marketers  (06:37) Audience Differences and Interactivity  (10:40) iSpot's Evolution and Strategic Moves  (12:04) Real-Time Data and Optimization  (12:36) Planning and Programmatic Buying  (17:13) Navigating the Competitive Landscape  (22:57) Acquisitions and Integration Success  (27:23) Innovation and Future Trends

On this episode of BUZZ, we examine Google's new television advertising platform and the myriad opportunities it provides for Dental Marketing. We also explore effective brand building strategies, the significance of repurposing existing content, and more.   Show Produced by Dentainment 
https://dentainment.com/ 
 Dentainment is a Digital Creative Marketing Agency, providing services to the Dental Community such as:
Logo Design, 
Brand Identity, 
Dental Websites, 
Search Engine Optimization, 
Video Production, 
Social Media Management
, Google AdWords Management, 
Voice Search Optimization 
and more.   Discover the power of AI, video, social media, and more in ‘Best Dental Marketing,' the ultimate guide for Dental professionals looking to transform their marketing efforts and drive new patient growth. Learn more about Best Dental Marketing Here: https://bestdentalmarketing.com/   Sponsored by Waymark We're making it radically simple for your Dental Practice to make your own commercials. Our premium video templates and easy-to-use editing tools mean that TV-quality videos are now accessible to anyone with an internet connection. To learn more, please visit: https://www.waymark.com/dental  

The Commerce Collective Podcast's monthly series, This Month Above the Fold, covers the most important eCommerce headlines each month broken down by none other than Patrick Miller. For May 2024 we cover Instacart partnering with Uber Eats for restaurant delivery, SKU sharing across marketplaces, and the fate of TV advertising.

(00:00) Opening + Intro (01:00) What personality type makes a good investor? (05:46) Incentives and Results (13:57) Death of TV advertising (22:38) Bonus round: Why do we hold on to stocks that haven't gone up? (26:42) Disclaimers Have any questions? Email us at info@gfiic.com!

Josh Sebo (COO of OfferVault), Adam Young (CEO of Ringba), industry legend Harrison Gevirtz and special guest Rick Bennink (Founder of Brand Ventures, Inc., PetJoy.com & 1Tac.com) discuss: - Rick's 1st start up, an independent Yellow Page company, and what he learned from that experience - PetJoy.com, Rick's big D2C pet subscription brand, and how he plans on targeting a 9 figured exit in 24 to 36 months - Capital 101: Strategic Growth (What to do & what not to do) - Infomercials & TV Advertising - What Rick's software does that allows him to grow his businesses - What verticals new affiliates should focus on in Rick's segment of the industry Get your Free Copy of "The Pay Per Call Revolution" now! Just pay shipping and handling: - (https://www.paypercallrevolution.com) Official Sponsor: MaxBounty - Sign Up as an Affiliate Here: (https://t.ly/wZrnH) Follow Us: OfferVault: WEBSITE: https://www.offervault.com/ FACEBOOK: https://www.facebook.com/offervault INSTAGRAM: https://www.instagram.com/offervaultmarketing/ TWITTER: https://www.twitter.com/offervault LINKEDIN: https://www.linkedin.com/company/offer-vault/ Adam Young: RINGBA: https://www.ringba.com RINGBA's INNER CIRCLE: https://try.ringba.com/inner-circle/ FACEBOOK: https://www.facebook.com/ringba INSTAGRAM: https://www.instagram.com/adamyoung/ TWITTER: https://www.twitter.com/arbitrage LINKEDIN: https://www.linkedin.com/in/capitalist Harrison Gevirtz: INSTAGRAM: https://www.instagram.com/affiliate/ LINKEDIN: https://www.linkedin.com/in/harrisongevirtz/ Rick Bennink: BRANDEDOFFERS: https://brandedoffers.com/ 1TAC: https://www.1tac.com/ PETJOY: https://petjoy.com/ INSTAGRAM: https://www.instagram.com/rbennink111 LINKEDIN: https://www.linkedin.com/in/rick-bennink-5bb8b/

Subscribe to DTC Newsletter - https://dtcnews.link/signup Matt Bertulli, the founder of Pela Case, Lomi, and the Operators' Podcast shares his entrepreneurial journey and insights into building successful direct-to-consumer (DTC) brands. He discusses the challenges of advertising on Facebook, the importance of addressing greenwashing accusations, and the need for rational debate around waste reduction. Matt also provides advice for starting a DTC brand and highlights the value of TV advertising for certain products. He concludes by discussing the impact of The Operators podcast and the opportunities it has created for networking and learning. The conversation explores the balance between business and politics, the challenges of running a real company compared to the Silicon Valley perspective, and the importance of staying true to building real companies. It emphasizes the need to stay up market with business owners and appeals to a broader audience. The conversation also highlights the value of engaging with real-world business owners and the possibility of a future ski-related mastermind. Takeaways Building a successful DTC brand requires a focus on marketing and storytelling, rather than relying solely on meta ads. Addressing greenwashing accusations is crucial for brands that prioritize sustainability, and transparency and third-party validation can help combat skepticism. TV advertising can be effective for reaching older audiences and building trust, especially for products that require education and have a higher price point. The waste industry presents both challenges and opportunities, and there is a need for more rational debate and solutions to address the environmental impact of plastic. The Operators podcast provides a valuable platform for networking, learning, and sharing insights among industry professionals. Balancing business and politics can be challenging, but it is important to stay focused on the core topics of running a real company. The Silicon Valley perspective may not always be applicable to average business owners, who face different challenges. Building a real company involves dealing with people face to face and managing cost of goods sold. Staying true to the mission of helping real business owners and avoiding internet marketing scams is crucial. Appealing to a broader audience and engaging with real-world business owners can lead to valuable insights and connections. Timestamps: 00:00:00 - Introduction: Meet Matt Bertulli, Entrepreneurship and Marketing Wisdom 00:02:00 - The Shift from Meta Ads to Holistic Marketing Approaches 00:04:10 - Challenges of Green Marketing and Overcoming Misconceptions 00:06:40 - Lomi's Strategic Shift from DTC to B2B and the Future of Waste Management 00:08:40 - The Role of TV Advertising in Reaching Older Demographics 00:11:20 - The Operators Podcast: Insights and Goals for Business Leaders 00:13:50 - The Importance of Authenticity in Business and Avoiding Greenwashing 00:16:00 - Conclusion: Key Takeaways from Matt Bertulli's Entrepreneurial Journey Hashtags: #SustainableBusiness #DirectToConsumer #MarketingStrategy #EcoFriendly #Entrepreneurship Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Does radio and TV advertising work? Yes! You just have to budget enough money and let it run for enough time. Get tips on how to make your radio or TV ad successful! Find more resources at www.7powercontractor.com. Notice to listeners: The information in this book, along with the forms and structures provided, are meant to serve as a helpful reference guide for the plumbing, heating, cooling, electrical, and other contracting industries. The host of and contributors to this podcast take no responsibility for compliance with the laws or regulations that govern your specific business. The responsibility for making sure everything is compliant (among other things) is 100 percent yours. Before you implement any new information or forms, please check with your own trusted business advisers, including your own attorney, to make certain that the forms and the information you plan to implement will comply with all relevant laws, customs, and regulations.

In this installment, Marty McDonald with CETV and I dive deep into the world of targeted advertising on the CETV platform. Join us as we explore how advertisers can leverage the unique features and capabilities of CETV to connect with their ideal audience like never before. From advanced targeting options to real-time analytics, we uncover the strategies and tools that drive success for brands on CETV. Whether you're a seasoned marketer or just starting out, this episode offers valuable insights and practical tips to help you maximize the impact of your advertising campaigns. Tune in and discover how CETV is reshaping the advertising landscape one targeted message at a time.

Join us in today's episode with Elena Hengel, VP of Marketing at Marketing Architects. Uncover the secrets of TV advertising as Marketing Architects reshape the industry. For over 25 years, they've revolutionized the traditional agency model, empowering brands with profitable growth. Elena dives into the intricacies of TV's power and the unique all-inclusive model, covering everything from creative pretesting to e-commerce optimization. Explore their diverse clientele, client acquisition channels, and the challenges faced in communication. Discover the strength of Marketing Architects' content-rich website and Elena's journey as a leader. Tune in for rapid-fire insights and valuable advice in this marketing odyssey.

Features editor Matt Barker is joined by UK editor Maisie McCabe and premium content editor Nicola Merrifield to talk about the return of the A List, back after a four-year absence.After touching on the selection process and logistical challenges of getting all the content together, talk quickly turns to some of the best responses from the A List questionnaire, not least the eternal debate around "cats or dogs?"The trio then hand over to UK editor in chief Gideon Spanier, who interviewed Paramount's chief content officer UK Ben Frow at last week's Campaign TV Advertising Summit.https://www.campaignlive.co.uk/alist/2024 Hosted on Acast. See acast.com/privacy for more information.

The FDA has finalized a rule that addresses how drug ads must be presented in TV and radio commercials. The rule, proposed in 2010 and now effective from May of this year, aims to provide clarity and guidelines for pharmaceutical companies in presenting side effects and contraindications in a balanced manner. But it's still a 27-page document.Here, we'll boil it down for you.Matthew Snodgrass, head of US Digital and Social Strategy at Syneos Health, sheds light on the 13-year journey from proposal to finalization, exploring key aspects of the rule, restrictions on distracting visuals during side effect discussions, and the use of quantitative terminology to convey information more precisely. The conversation delves into the challenges faced by regulatory teams in interpreting and implementing these rules and highlights the importance of understanding and following FDA guidelines in pharmaceutical advertising.For a more detailed exploration of the FDA rule, check out our highlighted version of the full document in a downloadable PDF format. The views expressed in this podcast belong solely to the speakers and do not represent those of their organization. If you want access to more future-focused, actionable insights to help biopharmaceutical companies better execute and succeed in a constantly evolving environment, visit the Syneos Health Insights Hub. The perspectives you'll find there are driven by dynamic research and crafted by subject matter experts focused on real answers to help guide decision-making and investment. You can find it all at insightshub.health. Like what you're hearing? Be sure to rate and review us! We want to hear from you! If there's a topic you'd like us to cover on a future episode, contact us at podcast@syneoshealth.com.

This one has commercials. Video

In our latest podcast episode, we dove into the realm of Blue Ocean Real Estate Marketing with none other than the successful entrepreneur and real estate expert, Tony Javier. Together with Jay Conner, this episode was filled with valuable insights and practical tips that are a must-listen for anyone looking to elevate their real estate business.Tony Javier's journey in managing his business, from the early days of going solo to building a thriving team, is an inspiring story of growth, resilience, and strategic decision-making. He candidly shares the pivotal moments where he embraced the importance of delegation, seeking high-level advice, and harnessing the power of television advertising to scale and automate his real estate marketing.Throughout the episode, Tony reveals the significant impact of utilizing TV as a marketing tool, with a remarkable 5 to 10x return on investment. He dispels myths and doubts surrounding TV marketing in the real estate industry and provides invaluable insights into crafting effective TV commercials, targeting specific demographics, and building a "dummy-proof" approach for clients aiming to leverage television advertising.Additionally, Tony delves into his expertise in gap funding, highlighting this essential aspect of real estate investment and its role in fulfilling the funding needs of investors. The conversation offers a treasure trove of wisdom for those aiming to raise private money and locate motivated sellers through strategic television campaigns.Jay Conner and Tony Javier's engaging dialogue presents a wealth of knowledge that is sure to inspire and guide real estate professionals on their journey to success.Let's embark on this enriching real estate journey together!Timestamps:0:01 - Raising Private Money Without Asking For It0:17 - Today's guest: Tony Javier1:53 - How Tony Javier started his real estate business.4:27 - What does Tony Javier's team look like?9:22 - The Gap Funding12:16 - Jay's Free Private Money Guide: https://www.JayConner.com/MoneyGuide 13:10 - The Blue Ocean Real Estate Marketing18:31 - Called to Action for Television ads21:54 - Know the right television shows for better real estate marketing.25:40 - What would Tony Javier do differently if he could start his real estate business over?29:10 - The overall secret to success.32:36 -  Connect with Tony Javier: https://www.RealEstateMastersTV.com  & https://www.TonyJavier.com  - For inquiries on fundingConnect With Jay Conner: Private Money Academy Conference: https://www.JaysLiveEvent.comFree Report:

Rich walks you through some evaluation questions to help you determine WHEN is the right time to make the jump to Radio and TV. And, if it IS the right time to make that jump, how much should you spend, and what stations should you start on!

Angela Voss, CEO of Marketing Architects, explores the dynamic evolution of connected television advertising and its impact on the media landscape. Linear TV, once the dominant medium, has seen its stronghold diminish from capturing 80% of adult video viewing to just around 50%. With the rise of streaming, and players like Disney and Netflix introducing ad-supported options, connected TV advertising promises to be a game-changer for marketers. Today, Angela discusses navigating the evolution of connected television advertising. Show NotesConnect With: Angela Voss: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Angela Voss, CEO of Marketing Architects, explores the dynamic evolution of connected television advertising and its impact on the media landscape. Linear TV, once the dominant medium, has seen its stronghold diminish from capturing 80% of adult video viewing to just around 50%. With the rise of streaming, and players like Disney and Netflix introducing ad-supported options, connected TV advertising promises to be a game-changer for marketers. Today, Angela discusses navigating the evolution of connected television advertising. Show NotesConnect With: Angela Voss: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The television landscape has become more volatile – from a lack of consistent third-party measurement to fragmented viewing behavior. However, pharma marketers who want to maximize returns from TV spend can do so by leveraging real world health data and targeting de-identified individuals within a household — and then use that same health data to track campaign performance. Kate Ludwig, VP advanced TV partnerships for Swoop, explains the current challenges facing the industry and how to forge a path to success. Music by Sixième Son. Follow us: @mmmnews To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

When Jason Fairchild started tvScientific, he wanted to democratize access to TV advertising. Today, the company does just that by allowing marketers to run paid campaigns on connected TV, allowing organizations to unlock the power of streaming services and Smart TV. He joins host Todd Crawford to discuss why advertising should ultimately always be connected to sales, the importance of what he calls radical transparency in TV advertising, and how to measure attribution on a medium without last-click attribution. Jason discusses why he thinks TV is the new paid search, and the mindset shift marketers need to make in order to reap the benefits of connected TV advertising. This podcast episode was produced by Quill.

Angela Voss majored in mass communications and got her first job out of college in digital marketing. She started with Marketing Architects in 2007, when they were solely operating in radio. About a year after she joined, Marketing Architects announced they were going to enter TV. With a love of television and no fear of a challenge, she worked for many years to build out the TV team and identify how Marketing Architects would compete with differentiation in media buying. She ran that team until 2015, when she moved to lead the client management team. In 2023, she became CEO, and today she leads 125 employees in solving TV's pricing, measurement, and scale challenges.Marketing Architects is a full-service TV agency that places ads in both linear and streaming formats. With an All-Inclusive TV model, their clients only pay for the media budget, and Marketing Architects invest capital in all of the other necessary elements such as strategy development, brand positioning, creative conception, pretesting, full productions, conversion and measurement tracking, as well as 3rd party attribution.In this episode, Alan and Angela discuss why TV should be thought about differently today, what types of companies should be thinking about it, the ways Marketing Architects is using AI to overcome inefficiencies in media buying, and how their All-Inclusive TV model benefits their clients and sets them apart from other agencies. Marketing Architects recently used their own data and case studies to publish a report called Reach, Revenue, and ROI: 3 Factors for Effective TV Advertising. Angela outlines many key findings from that report, including the benefits of reach over tight targeting, the role of cost in determining a TV campaign's ROI, and how to balance sales with awareness.In this episode, you'll learn:Key findings from Reach, Revenue, and ROI: 3 Factors for Effective TV AdvertisingHas the marketing world leaned too far into targeting? The benefits of reach over tight targeting in TVWhat is a "positive spill," and how can advertisers maximize their campaign's ROI?"Both-ism" and how to balance goals through TV advertisingKey Highlights: [01:45] Character building with basketball[03:25] Started from the bottom now she's CEO[05:30] What makes Marketing Architects unique?[07:30] Ideal Marketing Architects client profile[09:00] Reach, Revenue, and ROI: 3 Factors for Effective TV Advertising[12:25] Reach over tight targeting[15:15] Has the marketing world leaned too far into targeting?[17:30] The significant role of cost in determining a TV campaign's ROI[20:45] Battling the inefficiencies of media buying[21:40] Balancing sales and awareness[26:22] The impact collegiate sports had on her career[27:00] Advice to self? Chill out.[27:35] The AI adoption curve[29:30] Category design[31:30] Having healthy paranoiaLooking for more?Visit our website for links to resources mentioned in this episode and ways to connect with the guest! Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

Phone Design lets channel partners market, sell and manage all the services and tools of a recording studio, SaaS-licensed digital tools “Our solution is 100% white label”, says Mélie Delahaye, who is quick to point out that her company's name does not mean that they design phones, but rather that this new Cloud Communications Alliance (CCA) member offers an opportunity to offer customers a set of unique services. Partners can get a SaaS contract with Phone Design, and from there set up a whole set of services, that are, “100% white label, digitalized and customer oriented.” The channel partner sets up a white-label studio website, with Phone Design, accessing a studio management interface, and from there they can market all the services of a recording studio. Partners that are presenting themselves as a trusted advisor on all things technology, now can offer advice, and services by offering bespoke phone greetings, messages and much more. The partner will get a website with the partner's branding, color scheme and other customized inputs. Delahaye describes her company as an “haute couture” offering, clearly an opportunity for telecom actors, partners, to put something unique into their product and services portfolios. We have chosen well-known professional voices in the world of Voice Over (Radio, Film Dubbing, TV Advertising). At Phone Design, the choice of voices is continually examined to meet our quality requirements. All our voice actors are professionals: it's their job and they are 100% dedicated to it. 13 languages in less than 48 hours. French, English, German, Italian, Spanish, Dutch, Flemish, American, Portuguese, Arabic, Chinese, Russian, French Canadian. Phone Design is in constant contact with studios around the world and a member of 3 main platforms for the search of voiceover talents in all international languages. Visit https://www.phone-design.com/en/ CCA News: https://telecomreseller.com/?s=Cloud+communication+alliance

In this episode, Jason Boyce chats with Scott Reid, President & CEO at Dormeo North America. Scott's career has been marked by his success in building $100 million brands both in the good ol' USA and all the way over in Japan using the power of Direct TV. He is a master of Media Efficiency Ratios (MER), which Amazon sellers may recognize as TACoS.Scott and his company's marketing strategy for success in the Japanese market involved identifying products that were already successful in North America and replicating them in Japan through the use of Direct Response TV.So, what's the secret sauce for success in DRTV?The success of DRTV campaigns relies on showcasing innovative, highly demonstrable products with clear Unique Selling Propositions (USPs), making them fun and easy to use, and ultimately delivering happiness to consumers.But if you are going to spend massive amounts of marketing dollars on such campaigns, you've got to be ready to defend your products with patents to maintain a competitive edge in the market.Despite the success of DRTV, Scott insists that being on Amazon is necessary for a brand's success, given its reach and the trust consumers have in the platform, and also for channel control.There are many cool things that Amazon sellers can learn from Scott's successes when it comes to launching a product in a new market, building brand awareness, measuring the performance of your marketing campaigns, and defending your brand.We cover these topics in detail in the episode, as well as other great insights. Tune in!Key Takeaways- Scott's journey into direct marketing (00:53)- Translating successful products in the US to Japan (04:45)- Categories of products that resonate across cultures (11:54)- The secret to the success of DRTV (14:13)- Defending your product with patents to build a brand (16:17)- Why brands must be on Amazon even with DRTV (23:43)- How to build a $100 million brand (31:04)- Media Efficiency Rate (33:05)- What's next for Scott and Dormeo (37:30)Additional Resources- Scott Reid's LinkedIn: https://www.linkedin.com/in/scott-reid-b61a3a7/- Schedule a FREE consultation with the Ave7 team- Grab the FREE Amazon Seller Central Checklist- Get the book “The Amazon Jungle” book by Jason Boyce- Learn more about Avenue7Media----Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).Follow us on your favorite podcast platform so you never miss an episode!

The battle over whether marketers should focus on sales or brand results has raged for years now. But while many marketers are now embracing both, this philosophy of “bothism” has only recently been applied to TV advertising.This week, VP Client Growth Devan Futterer joins Elena and Angela to talk about ways they've seen brands set up TV campaigns to drive both long- and short-term results. It starts with a media strategy optimized for reach, requires thoughtfully produced creative, and of course, means measuring results immediately after your campaign launches and months down the road. Topics covered: [01:30] Defining bothism and the brand vs performance debate[05:00] How to apply bothism to TV advertising[06:30] How to measure brand and sales in a TV campaign[09:30] TV's halo effect on other marketing channels[12:30] How Nuts.com used TV advertising for short- and long-term results[17:00] Recapping principles for successful TV advertisingTo learn more, visit marketingarchitects.com/podcast. Resources: 2020 MarketingWeek Article 2021 McKinsey Article Effectv Report Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Targeting the right customer at the right time is a marketer's dream—but only if the price is right.This is the second of three episodes reviewing a report released by Marketing Architects called “Reach, Revenue and ROI: 3 Principles for Effective TV Advertising.” This week, Elena and Rob are joined by VP of Analytics Matt Hultgren to talk about the tradeoffs between targeting and cost, the importance of reach in a media plan, and how to leverage technology to get the most out of traditional media channels.Topics covered: [01:00] Reviewing the high costs of traditional marketing channels [02:50] How to calculate the value of reach[04:15] How creative costs pile up for marketers[05:45] Explaining the marketing cost/value debate [09:50] How to set up traditional media tests cost effectively[13:50] Questions to ask your future television agency [15:30] How to decide what to spend on a mass media test [17:25] What success on mass reach channels looks like To learn more, visit marketingarchitects.com/podcast. Resources: 2023 Cost of Super Bowl Commercials 2023 MarketingWeek Article 2023 WARC Article 2023 Marketplace Article Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Why would anyone market to those who aren't likely to buy right away or who don't fit perfectly within your ICP? Actually, there are multiple reasons.This is the first of three episodes reviewing a report released by Marketing Architects called “Reach, Revenue and ROI: 3 Principles for Effective TV Advertising.” This week, Elena, Angela, and Rob are joined by Chief Client Officer Whitney Stratten to talk about the power of broad reach marketing, how reach builds mental availability, and how clients have used TV advertising to gain massive levels of reach and build their brands.Topics covered: [01:30] Reviewing the power and challenges of brand-building channels[04:00] Explaining the rationale behind “Operation Holy Cow”[05:30] How Airbnb used brand channels to drive growth[08:00] How reach builds mental availability[12:00] How Joybird used reach to grow their brand[17:00] Using reach to find new audiences To learn more, visit marketingarchitects.com/podcast. Resources: 2020 WARC Article 2021 The B2B Institute Report 2021 MarketingWeek Article 2022 The Wall Street Journal Article Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

How does TV advertising differ from digital ads?  In this week's episode, Daniel chats with Angela Voss, CEO of Marketing Architects, about the intricacies of TV advertising. Angela reveals her best strategies for balancing short-term results with long-term brand building in the television world and explains why short-term thinking and cognitive bias impede marketers from doing their best work. Plus, why should marketers think outside the narrow mindset that television advertising is just a short-term marketing play?  Angela explains how television advertising isn't just a tactic for a quick audience grab—it's a viable, long-term strategy when used correctly. Find out how she suggests utilizing television advertising and why the greatest risk in marketing is avoiding risk altogether.    0:00 Intro/Background 4:57 Market and Out-of-Market Consumers 8:53 Understanding Target Audience 16:40 Short-Termism 20:43 Metric Methodologies 22:43 Testing Out TV Ads 29:32 A Hill to Die On 34:38 Why You Should Test Other Channels   Follow Angela:  Website: https://www.marketingarchitects.com LinkedIn: https://www.linkedin.com/in/angelamvoss/   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

In this episode of the Wavebreak Podcast, Dylan Kelley is joined by the team at Kettle & Fire and Tatari to dive deeper into TV advertising.From the Kettle & Fire team, we're joined by Niccolo Gloazzo and Victoria Belinsky, who are the Director of eCommerce and Senior Director of Brand Marketing at Kettle & Fire, respectively.Matt Giannetti, Head of Platform Solutions at Tatari, also joins the conversation. Tatari is the TV advertising platform behind TV advertising for top brands such as Calm, Roman, Glossier, Nutrafol, Cuts, and more.This is a case study in scaling TV advertising, covering strategy, testing, creative, budget, measurement, and more.You'll also learn:Key KPIs for understanding TV ad performance like Cost Per View (CPV)Approach to testing on TV with Tatari: Testing different channels almost every week to find optimal CPV, leveraging past campaigns and insightsUnique approach in structuring the campaign for Kettle & Fire: Creating a learning agenda and testing top-performing insights from historical data, utilizing AI and machine learning to maximize testing learnings within a limited budgetApproach to creative production: Agency-produced creatives, understanding user behavior on TV and digital platforms, opportunities to align traditional and online creative approaches on streaming platformsImportance of OLV in a streaming TV strategy: The synergistic relationship between OLV and streaming in building brand awareness and responseAnd so much more!This episode is brought to you in partnership with Tatari. #adLinks MentionedTatariKettle & FireLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.Tidio — Tidio is the first software that enables small and medium-sized ecommerce brands to solve customer problems with a conversational AI chatbot called Lyro. Lyro uses technology similar to ChatGPT to answer 4 out of 5 customer questions, freeing up your support agents to solve complex issues. The AI chatbot understands context and remembers previous conversations, answering questions with fluid, natural language. Visit www.tidio.com/wave and join the Tidio Lyro waitlist to be among the first to see Lyro in action!Bloomreach - Personalization is complicated. Bloomreach makes it simple. Show millions of customers the right product, in the right place, at the right time.

In this episode of the 2X eCommerce Podcast, we have the pleasure of welcoming two accomplished experts in the field of media buying at scale for 8 to 9-figure brands, primarily on the Meta platform: Blake Pinsker and Torii Rowe. With a wealth of experience under their belts, they have worked with renowned brands like Movement, Cuts, Liquid IV, Manscaped, Truf, and MANSSION Jewelry. Their expertise and insights have propelled these brands to new heights in the ever-evolving world of e-commerce.When I was pre-recording this episode with Blake and Torii they mentioned something that stuck with me, which was that they want to burst the myth that Meta Ads no longer work. They went further on to say that the reasons social advertising media buying might not be working is down to one or both of these reasons, 1/ There is inadequate product/market fit2/ Marketers are losing a lot of event data (up to 80 per cent) on meta advertisingWhy You Should Listen to This Episode: Get in on some Secrets of Powerhouse Brands: they share insights into the strategies and success stories of top brands like Movement, Cuts, Liquid IV, Manscaped, Truf, and MANSSION Jewelry. Discover how these brands have achieved remarkable growth and learn from their experiences. Crafting Brand Bibles for Creative Excellence: Explore the importance of brand bibles in creating a strong and consistent brand identity. Blake and Torii discuss the essential elements of brand bibles and how they contribute to effective storytelling and customer engagement. Mastering the Art of Creatives: Delve into the world of creatives and discover the winning formulas for creating captivating ad content. Learn the secrets behind compelling hooks, messages, and copy points that drive direct response and maximize conversions. Unleashing the Potential of App Stack: Get an insider's view on the must-have tools and technologies for successful media buying. Blake and Torii share their go-to app stack, highlighting the platforms that have proven instrumental in achieving optimal performance and scalability. Decoding What's Working: Stay up-to-date with the latest trends and strategies that are driving results in the ever-evolving media buying landscape. From effective budget allocation to innovative retargeting approaches, gain valuable insights that can elevate your e-commerce business. If you're looking to get a scoop on how to go about smarter media buying on meta, then pay attention.So without further ado, let's get started!----------- SPONSORS: This episode is brought to you by:Tidio This episode is sponsored by Tidio, the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration. With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth. TreydThe 2X eCommerce Podcast is sponsored by Treyd, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts.  With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io.

On today's episode of the Internet Marketing Podcast, Scott speaks to Steve Wild, Head of Sales for Sky AdSmart, to discuss what's new in TV advertising. On the show you'll learn: · What Addressable TV is· The requirements for businesses to use AdSmart · Why a really good understanding of your target audience is needed to be successful with TV ads and some of the targeting options available · Why it's important to test and learn with your ads and budget · Some of the reasons businesses have avoided TV ads in the past and why it's more affordable and accessible than ever · Some of the common myths about modern TV advertising and why they aren't true · Which sectors are most successful when it comes to modern TV ads· What Steve is really excited about when it comes to the future of TV advertisingCONNECT WITH STEVE/SKY ADSMART· https://www.adsmartfromsky.co.uk/ · https://www.linkedin.com/in/steve-wild-90a58014/ · stephen.wild@sky.uk· https://www.adsmartfromsky.co.uk/case-studies-selection/ CONNECT WITH SCOTT:· scott.colenutt@sitevisibility.com· https://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:· https://www.sitevisibility.co.uk/· https://www.youtube.com/user/SiteVisibility· https://twitter.com/sitevisibility· https://www.facebook.com/SiteVisibility· http://instagram.com/sitevisibility Hosted on Acast. See acast.com/privacy for more information.