Podcasts about tv advertising

In "How TV Turned This Real Estate Investor into a 7-Figure Brand", Travis Johnson shares how getting on TV transformed his real estate investing business, lifestyle, and deal flow. If you've ever wondered how TV Advertising, smart TV Ads for Business, and a single TV Commercial can bring in warmer, more qualified leads, this case study breaks it all down. You'll learn why TV produces the highest-quality, "ready to sell" motivated seller leads, how Travis protects margins in a shifting market, and why culture, follow-up, and a solid CRM are non-negotiable. Watch to see exactly how consistent TV marketing helped him scale to 7 figures while gaining true time freedom with his family. _______________________________  If you want to learn how to run your business in 5 hours or less.... Go to https://www.5HourBusiness.com Subscribe to my YouTube channel:    / @tonyjavierbiz   And if you're into flying and want to follow my Aviation journey, check out my other YouTube channel at    / @tonyjaviertv   _______________________________ Follow me on Social Media: Tiktok -   / tonyjavier.tv   Instagram -   / tonyjavier.tv   Facebook Personal -   / tonyejavier   Facebook Business -   / realtonyjavier   _________________________________ If you want to dominate your Real Estate Market with TV commercials, go here: https://www.ClaimMyMarket.com  If you want to connect with me and my network, go to https://tonyjavier.com/connect If you want to check out Tony's Real Estate Resources and Vendors go to https://www.TonyJavier.com/resources _________________________________ Tony is the owner of an INC 5000-rated Real Estate Investment Company. He has been featured in Bigger Pockets, Wholesaling INC, Steve Trang's Real Estate Disruptors, Joe Fairless' Best Ever Podcast, and many other top podcasts and platforms.  When Tony is not working on his business, he enjoys flying his plane. You can see videos on that and how he uses airplanes to save money on taxes.  Don't forget to like the video, comment, subscribe to my channel, and share this with a friend if I'm doing my job and providing value to you and your network. If I'm not doing my job please let me know in the comments how I can be better, your feedback is greatly appreciated. See you in the next video!

A store selling well known brands through infomercials has been found guilty of falsifying customer product reviews; getting staff who had ever used the goods to pen positive write ups. The TV shop has been convicted of 13 charges of breaching the fair trading act over nearly four years. The court found the parent company misled customers about the popularity and quality of its good, effectively using staff posing as real customers. It also erased genuine negative reviews. The Commerce Commission's Deputy Chair Anne Callinan spoke to Lisa Owen.

This episode was produced in partnership with Roku.It's been a busy past few months for Roku: in the US, it launched a new low-cost subscription service, Howdy, which aims to be supplementary to the likes of Netflix and Disney+; in the UK, Roku launched 40 FAST channels on its platform.Last month, The Media Leader sat down with Roku's content distribution director, Tom Price. If you haven't listened, it's worth your time – Price spoke about those developments, as well as how Roku works with its content partners to support their programming within the Roku platform.But that was only part 1 of a 2-part series produced in partnership with the company, timed to coincide with The Media Leader's focus on the future of TV at our annual Future of TV Advertising Global Event, held this week.For part 2 of the series, host Jack Benjamin is joined by Mike Shaw, the director of EMEA ad sales at Roku.Shaw discussed Roku's commercial strategy more broadly. He chatted about where Roku sits within the wider CTV ecosystem, how it's working with retail media partners, innovations it would like to help drive in measurement, and how the TV market is changing to become more data-led and programmatic.Highlights:1:37: What will define the future of TV advertising?5:00: Growth and growing pains in CTV9:09: How to use data for brand and performance alike14:20: Linking CTV with retail media and driving innovation amid 'democratisation' of TV20:38: How Roku aims to grow market share in Europe: using TV OS for incremental reach26:36: The future of FAST and bundling amid subscription fatigueRelated articles:How Roku is piecing a fragmented TV landscape back together — with Tom PriceRoku launches FAST channels in UK marketHowdy confirms Roku's growing interest in subscription streamingRoku eyes app bundling opportunity as next-gen aggregator---Thanks to our production partners Trisonic for editing this episode.--> Discover how Trisonic can elevate your brand and expand your business by connecting with your ideal audienceVisit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderYouTube: The Media Leader

"Why TV Advertising Still Wins for Real Estate Investors" breaks down how top operators leverage credibility, personal branding, and consistent messaging to outperform competitors. In this video, you'll learn why many businesses still rely on TV advertising, how TV ads for business build trust instantly, and why a strong TV commercial can outperform digital channels when targeting motivated sellers. If you're in business, marketing, or real estate, this episode gives you a clear breakdown of what actually drives results. ______________________________  If you want to learn how to run your business in 5 hours or less.... Go to https://www.5HourBusiness.com Subscribe to my YouTube channel:   / @tonyjavierbiz   And if you're into flying and want to follow my Aviation journey, check out my other YouTube channel at   / @tonyjaviertv   _______________________________ If you want to dominate your Real Estate Market with TV commercials, go here: https://www.ClaimMyMarket.com If you want to connect with me and my network, go to https://tonyjavier.com/connect If you want to check out Tony's Real Estate Resources and Vendors go to https://www.TonyJavier.com/resources  

How TV Advertising Transforms Business Growth is the ultimate deep dive into why TV Ads for Business still outperform other marketing channels. In this interview with Angelo Argentieri, you'll hear how TV Commercials build instant credibility, create brand authority, and deliver consistent returns for real estate investors and entrepreneurs. We cover everything from the true cost of TV ads, how TV leads compare to PPC and cold calling, and why small and mid-sized markets can especially benefit from television advertising. If you're looking to stand out, cut through the noise, and create recognition in your market, this video will show you why TV advertising is one of the most powerful marketing tools available today. _______________________________  If you want to learn how to run your business in 5 hours or less.... Go to https://www.5HourBusiness.com  Subscribe to my YouTube channel:    / @tonyjavierbiz   And if you're into flying and want to follow my Aviation journey, check out my other YouTube channel at    / @tonyjaviertv   _______________________________ If you want to dominate your Real Estate Market with TV commercials, go here: https://www.ClaimMyMarket.com If you want to connect with me and my network, go to https://tonyjavier.com/connect If you want to check out Tony's Real Estate Resources and Vendors go to https://www.TonyJavier.com/resources

Nik Sharma, CEO, Sharma Brands, and James Borow, VP, Product & Engineering, Comcast, explore how direct-to-consumer performance tactics are transforming traditional TV advertising. Recorded at Marketecture Live, they discuss the rise of real-time measurement, the merging of walled gardens and open web ecosystems, and how Universal Ads is making TV as accessible and data-driven as social platforms. The conversation highlights creative testing, AI's growing role in production, and what marketers need to unlearn to thrive in the next phase of connected TV. Takeaways Direct-to-consumer brands are driving a shift toward more measurable, performance-focused TV advertising. The creative process for TV is moving closer to social media's rapid testing and iteration model. Lower production barriers and ad tech integration are making TV more accessible to smaller brands. Incrementality and third-party measurement are replacing outdated metrics and first-party trust. Creative quality and adaptability now matter more than expensive, polished production. TV's role is increasingly about amplifying social campaigns and driving results on mobile. AI is unlocking faster creative workflows, but still requires human direction and testing. CMOs need to think like measurement product managers, balancing creativity with data literacy. The future of TV advertising lies in accessibility, automation, and integration with digital platforms. Chapter 00:00 Introduction and Background of Nik Sharma and James Borow 02:00 Understanding D2C Brands and Their Approach to Ad Tech 03:30 Why Now Is the Moment to Rethink TV Advertising 05:00 The Shift from Brand Spend to Performance-Driven TV 06:30 Integrating TV into a Modern Media Mix 08:00 How Ad Tech Evolution Made TV Accessible 09:30 From Polished Commercials to Test-and-Learn Creative Models 12:00 TV as the Second Screen and the Rise of Social-Led Storytelling 14:00 Changing Creative Standards Across TV and Social Platforms 15:30 What CMOs Need to Unlearn About TV Buying 17:00 The Role of AI and Automation in Modern TV Advertising 18:30 The Future of Generative AI in Creative Production 19:00 Career Advice for the Next Generation in Ad Tech Learn more about your ad choices. Visit megaphone.fm/adchoices

TV Advertising Demystified: Insider Secrets for Business GrowthMost business owners believe TV advertising is reserved for corporate giants with bottomless budgets. Kurt Edwards knows better. In this episode of the Business Growth Podcast, powered by Action Coach UK, we reveal how businesses of any size can leverage TV advertising to build trust, scale rapidly, and achieve extraordinary results.Kurt Edwards brings over 20 years of media experience leading business development for the UK's most iconic media brands. Now working with AdSmart from Sky, the world's leading addressable TV platform, he shares exactly how modern TV advertising has transformed to level the playing field for small businesses.What You'll Learn:Why TV Advertising Builds Trust:Discover why trust has become the second most important factor in consumer purchasing decisions post-pandemic, and why TV remains the most trusted advertising environment whilst social media ranks as the least trusted.The Real Cost of TV Advertising:A six-week TV campaign on Sky starts at just £3,000, with creative production around £2,000. Kurt shares a case study of a local bed retailer spending just £1,000 per month who saw customers mentioning his TV ads within two weeks, compared to eight years of Facebook advertising where not a single customer ever mentioned seeing an ad.Sophisticated Audience Targeting:With Sky's access to 9 million customers and approximately 1,200 data points per customer, small businesses can now target audiences with surgical precision using data matching—competing on the same playing field as multinational corporations.The Science of Creative Effectiveness:Learn about System One research on "The Price of Being Dull" and the concept of "Compound Creativity" that explains why the best brands stick with what works rather than constantly chasing creative refreshes.10-Second vs 30-Second Creatives:With attention spans now between 10 and 20 seconds, discover how brands are creating impactful short-form content alongside traditional formats.The Power of Audio Branding:Fascinating research on sonic logos and how music influences consumer behavior in ways people don't consciously recognize. Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Managing Partners Podcast, Kevin Daisey sits down with Megan Shore, founder of Shore Injury Law, to discuss how she built a nationwide practice focused on nursing home abuse and neglect. Megan shares how cracking the code on electronic medical records launched her firm's reputation, why personal branding and digital marketing are critical for law firm growth, and the systems every firm must have in place to handle new leads. From SEO and backlinks to video marketing and intake automation, Megan offers actionable insights for managing partners ready to grow their firms with confidence. Today's episode is sponsored by The Managing Partners Mastermind. Click here to schedule an interview to see if we're a fit. Chapters (00:00:00) - Law Firm Network: Managing Partners(00:00:33) - Meet Megan Shore(00:01:00) - Explaining Who Is My Personal Injury Firm(00:04:30) - Joe Biden on Nursing Home Care(00:05:12) - Nursing Home Abusive and Neglect Law(00:06:31) - Grow Your Law Firm: The Process(00:07:33) - SEO and Digital Marketing for Lawyers(00:13:26) - TV Advertising vs. Streaming Advertising(00:20:25) - Bradley: Starting Your Own Firm(00:25:37) - How to Train an AI Lead?(00:29:29) - How to Humanize Your Website(00:34:22) - Be Yourself: A Law Firm's Brand(00:36:50) - One More Thing For Your Practice!

Dame Carolyn McCall OBE is the CEO of ITV, the UK's biggest commercial broadcaster. She was previously CEO of The Guardian Media Group and easyJet, and currently serves as President of The Marketing Society.This year marks 70 years of TV advertising, celebrated with the launch of the new report, Living Room Legends, which explores the best ads of the past seven decades.Dame Carolyn joins Jon to discuss the report, why TV advertising is here to stay, and to reflect on some of the greatest ads of all time.Timestamps00:00 – Intro00:42 – 70 years of advertising02:11 – Carolyn's vision for the future of marketing04:15 – Why we need more marketers on boards05:25 – How a CMO can become a CEO08:15 – Overseeing the UK's biggest commercial broadcaster11:35 – How ITV is competing with global streaming giants13:19 – How ITV collaborates with the streaming giants15:15 – The recipe for a long-term hit TV show17:37 – Is TV advertising dead?22:47 – Is TV effective for Gen Z?24:31 – The Living Room Legends report, celebrating 70 years of advertising27:08 – The most emotional ad for Carolyn28:06 – What ads have made Carolyn McCall laugh29:10 – Advertising campaigns that have changed culture31:42 – Airing an ad within 72 hours of Christian Eriksen's cardiac arrest32:23 – Which campaigns have improved over the years33:34 – The best examples of romanticising the product35:13 – Why more SMEs are advertising35:52 – The future of TV advertising

Streaming has overtaken traditional TV, but most nonprofits still struggle to access connected TV (CTV) inventory at a sustainable cost. AdGood, a 501(c)(3) led by CEO Chris Johns, is changing that by securing donated, unused CTV inventory from major publishers and making it available exclusively to nonprofits, at roughly a 70% discount to market rates.The result: organizations can reach the biggest screen in the home with precise targeting and measurable outcomes—often at a price similar to social ads.In a recent Charity Charge Show conversation, Johns unpacked how AdGood works, why CTV belongs in a nonprofit media mix, and what's next, including the new AdGood Nonprofit Media Fund to cover media costs for organizations with little to no budget.About Charity Charge:Charity Charge is a financial technology company serving the nonprofit sector. From the Charity Charge Nonprofit Credit Card to bookkeeping, gift card disbursements, and state compliance, we help mission-driven organizations streamline operations and stay financially strong. Learn more at charitycharge.com.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob discover that authenticity in advertising isn't what most marketers think it is. They explore four distinct dimensions of authenticity and reveal why the most "real" ads don't always drive the best results.Topics covered:   [01:00] "Does it Pay to Be Real: Understanding Authenticity and TV Advertising"[02:00] The four dimensions of authenticity in advertising[03:00] Why brand essence beats heritage and realism[05:00] When unrealistic ads outperform everyday scenarios[07:00] How product type and brand size affect authenticity strategy[08:00] Why user-generated content isn't always the answer  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Becker, Maren, Nico Wiegand, and Werner Reinartz. “Does It Pay to Be Real? Understanding Authenticity in TV Advertising.” Journal of Marketing Research. https://journals.sagepub.com/doi/10.1177/0022242918815880 Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Rob Weisbord, Sinclair's President & COO of Local Media, weighs in on how the nation's second-largest operator of TV stations is investing in the future. The episode kicks off a series of interviews with media executives asking how they intent to compete with the likes of Google, Spotify, Hulu, Facebook, Amazon, and others who annually invest billions in R&D. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review!  Want to join the conversation? Share your comments at borrellassociates.com/podcast.

In today's episode, we're talking channel expansion and diversifying our media mix - when to think about launching on new channels, what to test, and how to approach those decisions with more clarity.We break down our current media mixes, the journeys that got us here, and the mental frameworks we use to decide what to try next.We're also joined by Austin Santino, Client Development Manager at Tatari, who shares his perspective on how DTC brands are approaching TV. He breaks down what it really takes to get started with TV advertising, why it's more accessible than most brands think, and how Tatari is helping brands treat TV more like a performance channel. We talk about starting budgets, creative expectations, how attribution actually works, and what kinds of brands should (and shouldn't) be thinking about TV right now.If you're thinking about where to go next with your paid strategy, or how to evolve your channel mix beyond Meta, this episode will help you sense-check your timing, avoid wasted spend, and expand with more confidence.If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv600:00 Introduction04:14 Exploring Channel Expansion and Diversification07:01 Current Media Mix and Strategies17:16 The Evolution of Media Mix Over Time25:50 Testing New Channels and Creative Strategies36:23 Insights from the Media Mix Journey42:06 Testing and Scaling Ad Strategies49:15 Creative Diversity and Measurement in Advertising01:01:04 Navigating TV Advertising: Insights and Strategies01:12:07 The Evolution of TV Creative: UGC vs. High Production01:21:25 Final Thoughts on TV Advertising and MeasurementPowered by:Motion.⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trendsPrescient AI.⁠⁠⁠https://www.prescientai.com/operatorsRichpanel.⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsHaus.http://Haus.io/operatorsTatari.https://www.tatari.tv/?utm_campaign=16263599-Marketing%20Operators%20July&utm_source=marketing%20operators&utm_medium=podcastSubscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here: https://9operators.com/

Join Kate, Jeff, and Nidhi as they unpack advertising's evolution in the AI era. The team examines recent ad tech developments and how TV advertising is shifting with new technologies and viewer behaviors.They discuss content creators' growing influence in advertising and share insights on economic trends affecting consumers. The conversation explores Warner Brothers Discovery's split and its implications for the media landscape.They also analyze European broadcasting partnerships and the rising valuations of sports content in today's competitive marketplace.00:00 Introduction & Weather Chat01:52 AI Revolution in Advertising05:10 Breaking Down Ad Tech Announcements08:39 TV Advertising's Transformation12:10 The Influencer Effect13:09 Economic Trends & Consumer Pulse14:40 WBD Split: Media's Big Shakeup17:16 Media M&A Landscape20:06 European Broadcasting Alliances23:24 Sports Content: The New Gold Rush26:48 Looking Ahead: Industry Forecast

Ari Paparo talks with Philip Inghelbrecht, CEO and co-founder of Tatari, about how TV advertising is changing. They cover outcome-based measurement, the role of DSPs in connected TV, and how Tatari is using AI in creative workflows and media planning. The conversation also touches on how brands of different sizes approach TV and what trends are shaping the space. Learn more about your ad choices. Visit megaphone.fm/adchoices

Rich talks OTT at the FAST Remodeler Live Conference 2025.

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. It's time for another episode of the Retail Round-Up, March edition! From a new fee structure on promotions to a longer Prime Day event and expanded advertising capabilities, these updates could reshape how brands approach pricing, marketing, and overall strategy. Joining us today are resident experts Ross Walker, Director of Retail Media at Acadia, and Armin Alipahic, Operations Team Lead. Make sure you tune in to find out more!   KEY TAKEAWAYS In this episode, Julie, Jordan, Ross, and Armin discuss: Amazon's New Fee Structure for Deals & Coupons – Amazon is introducing performance-based fees for Lightning Deals, Best Deals, Coupons, and Prime Exclusive Discounts starting June 2nd. These changes could significantly impact brands' profitability, particularly ahead of Prime Day. Prime Day Extended to Four Days – Amazon quietly announced that Prime Day 2025 will be a four-day event, giving brands more time to compete but also raising concerns about increased promotional spending. Amazon's Push Into TV Advertising – The launch of Complete TV aims to streamline TV ad buying, including both linear and streaming placements. This move aligns with Amazon's broader strategy to dominate the traditional TV advertising space. Search Query Performance (SQP) API Launch – Amazon is making SQP reports available via API, allowing brands and tech providers to automate and integrate search data more efficiently. This could be a game-changer for search optimization and ad performance tracking. Steeper Discounts for Better Visibility – Amazon is incentivizing brands to offer discounts of 40% or more by promising additional deal placements, though the specifics remain unclear. However, higher promotional costs may make deep discounting unsustainable for many brands.

My guest on this week's episode is James Borow, the Vice President of Product and Engineering at Comcast's new Universal Ads effort, which was introduced this January. James was previously the Global Director of Product Strategy at Snap.The topic of our conversation is the evolving TV advertising ecosystem. Among other things, we discuss:The current state of performance advertising on TV;The historical process of buying linear TV advertising inventory;The boundaries between CTV and linear TV advertising;How advertisers approach measurement with CTV;Where YouTube fits into the CTV space;What linear TV can do to provide performance capabilities to marketers;The demographics of TV that make it attractive to marketers.Thanks to the sponsors of this week's episode of the Mobile Dev Memo podcast:INCRMNTAL⁠⁠. True attribution measures incrementality, always on.ContextSDK. ContextSDK uses over 200 smartphone signals to detect a user's real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers.Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.The Mobile Dev Memo podcast is available on:Apple PodcastsSpotifyGoogle Podcasts

On The Speed of Culture Podcast, Sarah Harms, VP of Advertising, Marketing, and Measurement at Roku, unpacks how Roku is reshaping streaming TV advertising—offering brands smarter audience targeting, advanced measurement, and immersive ad experiences in a fragmented digital world.Follow Suzy on Twitter: @AskSuzyBizFollow Sarah Harms on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

This comprehensive guide to legal TV ads breaks down exactly how top firms dominate their markets through broadcast television. From the science of media buying to performance tracking, Sarah reveals the strategies that turn TV campaigns into case-generating machines. As streaming reshapes how people watch, she shows why broadcast television remains essential for personal injury law firms and shares the tactics that maximize ROI. Master legal marketing strategies that drive law firm growth. Get Chris' latest book, Personal Injury Lawyer Marketing: From Good to GOAT.  In this episode of Personal Injury Mastermind, Rankings VP of Media Sarah Parisi delivers the definitive guide to TV advertising for law firms - covering everything from rate negotiation to creative strategy. If you've ever wondered about the real cost of TV advertising, how to measure performance, or what makes campaigns succeed, this is your masterclass in traditional media. We discuss: Why daytime direct response ads deliver the highest ROI for law firms How to negotiate TV rates effectively (and what CPM should be your target) Strategic scheduling: optimal frequency and time slots for maximum impact The real cost of market entry in major DMAs Performance tracking systems that prove TV campaign effectiveness Creative strategies that build memorable brands Managing exclusivity and competitive separation in crowded markets When to avoid remnant inventory and why it can hurt your brand Guest Details Sarah Parisi is the VP of Media at Rankings.io, bringing 15 years of media buying expertise to help law firms build lasting brands. Her experience spans traditional and digital media, with a focus on data-driven campaign optimization for maximum ROI. Sarah Parisi: LinkedIn Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps 00:00 Intro  Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Next in Media spoke with David Levy, CEO of OpenAP, about some of the misconceptions in the market when it comes to data-driven TV advertising, and how TV networks can balance collaboration and competition in the face of the growth of Big Tech in TV.Takeaways:The Evolution of OpenAP: Standardizing TV AdvertisingOpenAP was founded to unify ad innovations across TV networks, creating scalable, standardized solutions for advertisers.Bridging Linear TV and Streaming for AdvertisersWhile linear TV dominated ad spending, OpenAP has expanded its infrastructure to solve audience fragmentation in Connected TV (CTV).The Role of First-Party Data in TV AdvertisingBrands investing in first-party data need standardized methods to target consumers consistently across multiple media platforms.The Transparency Challenge in CTV Ad TargetingUnlike digital, CTV ad targeting lacks transparency due to multiple data transformations from audience lists to device-level identifiers.Solving Audience Measurement DiscrepanciesDifferences in identity-matching methods among media companies create inconsistencies in audience targeting and measurement.The Push for a Unified Ad Planning InfrastructureOpenAP aims to establish a seamless way for advertisers to plan and execute campaigns across different streaming services and TV networks.The Need for Scalable TV Advertising for Small BusinessesUnlike Google and Meta, TV lacks an easy-to-use, cost-effective ad buying platform for small advertisers—a gap the industry must address.Guest: David LevyHost: Mike ShieldsSponsor: EpsilonProducer: FEL Creative 

Broadcast TV accounts for 94% of all attention-weighted video advertising. While a YouTube ad garners just 4.5 seconds of attention on average and a Facebook ad only one second, a TV commercial commands a full 15 seconds of active viewer attention.Elena, Angela, and Rob reveal four secrets to TV advertising success that most marketers don't know. They explore why TV remains the most effective marketing channel, discuss how audio drives TV commercial performance, and explain why traditional media buying methods are becoming obsolete. Plus, learn why looking beyond immediate results is crucial for measuring TV's true impact on business growth.Topics covered: [01:00] TV delivers 2.6x more market share growth than campaigns without it[03:00] Why 74% of households watch both linear and streaming TV[06:00] The surprising power of audio in TV commercials[14:00] How AI-driven media buying provides 2-3x more reach[19:00] Why TV's most important results aren't immediate[20:00] The ideal split between performance and brand marketing[22:00] Tips for measuring TV campaign effectiveness  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2024 TV's Future is Much More Than Connected Report: https://www.marketingarchitects.com/blog/tvs-future-is-much-more-than-connected Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Corey & Gordon uncover surprises from a Q4 survey of local advertisers. They discuss what's hot for 2025, and ponder why one form of print media continues to defy gravity. They look at the good, bad, and just plain ugly -- including how advertisers rate their local ad-sales reps on overall marketing expertise and digital savvy. Spoiler alert: That's the "ugly" part of their discussion. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review!  Want to join the conversation? Share your comments at borrellassociates.com/podcast.

Kamala Harris makes her closing argument at the site of former President Trump's rally before the insurrection on January 6, 2021. Jeff Bezos defends the Washington Post's decision not to endorse a candidate. Kim Jong Un tries to hide from his people that troops are in Russia, according to South Korea. And, the L.A. Dodgers look for a sweep in the World Series against the NY Yankees. All that and much more with Julia Chatterley. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Join us as Haley Wiaz, Group Director of Digital at Scale Marketing, delves into the intersection of traditional TV and digital programmatic advertising. She explains how brands can blend the broad reach of traditional ads with the precise targeting of digital streaming, maximizing campaign effectiveness. Haley shares insights on the power of premium content and direct partnerships, emphasizing the role of platforms like Hulu and Peacock alongside Original Equipment Manufacturers (OEMs). She discusses how combining premium content with OEM inventory can enhance reach while keeping strategies streamlined. Finally, Haley offers best practices for CTV and OTT campaigns, highlighting the importance of brand safety, flexibility, and continuous testing for success.   About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.  We do so by providing on-demand lessons via the Reach and Frequency®program, a dope community with like-minded programmatic experts, and live free and paid group coaching.  We can help 2 ways:  Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 

Will and Adrian, the innovative minds behind Sons, a trailblazing men's healthcare brand, share their journey of transforming male pattern hair loss treatment with honesty and accessibility. Their personal experiences with subpar hair loss clinics drove them to create a brand that not only delivers evidence-based solutions but also shatters the stigma surrounding hair loss.  With backgrounds in business and science, they offer a fresh perspective on making hair loss treatments relatable and affordable, all while navigating the challenges of launching a healthcare brand during tumultuous times. Throughout our conversation, Will and Adrian reveal the hurdles they overcame in launching Sons, from validating their business concepts to leveraging their networks for investment. The duo shares their strategic decisions in marketing, including the bold move to invest in TV advertising, which proved vital for building trust with their audience. As they recount their entrepreneurial journey, they touch on the impact of global events like Brexit and the pandemic, offering valuable insights into their adaptive strategies and the importance of creativity and risk-taking. As we wrap up, Will and Adrian candidly discuss the balance between personal life and business growth, highlighting their transparency with both their team and investors. They delve into the challenges of fund-raising, the shift from revenue focus to profitability, and the joy and complexity of balancing family life amidst entrepreneurial ambitions. With an eye on the future, they share their plans for European expansion and the potential for Sons to lead in the men's healthcare market. This episode is a treasure trove of inspiration and practical advice for anyone aspiring to make waves in the healthcare industry. --- Thanks to my season partners Local Enterprise Office: https://rebrand.ly/EELEO Property Bridges: https://rebrand.ly/eepropbridge Azure Communications: https://rebrand.ly/eeazure  *Use code Fox20 to get a 20% discount with Azure

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore Marketing Architects' new report on TV advertising effectiveness, revealing surprising insights about the current state and future of TV.Topics covered:   [00:50] "TV's Future is Much More Than Connected"[03:00] When was TV's golden era?[05:10] Types of TV people watch today[07:45] Growth of live TV viewing[09:15] Streaming trends and consumer preferences[11:30] How streaming is becoming more like linear TV  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: Marketing Architects' Report: TV's Future is Much More Than Connected. https://www.marketingarchitects.com/blog/tvs-future-is-much-more-than-connected   Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

The campaign teams supporting Donald Trump and Kamala Harris in the race to the White House are expected to spend a total of more than $10 billion.A journalist with the CBS network, Larry Magid, explains why most of the money will be spent on political advertising on television. Professor Natasha Lindstaedt, from the University of Essex explains analyses why spending on American political campaigns continues to escalate. The marketing expert, Allyson Stewart Allen, explains how the creative teams behind the political messages have learned lessons from advertising products like a new brand of drink. We also hear from Robin Porter, the Head of Political at Loop Me on how the company's artificial intelligence is helping to target voters, notably in swing states.Produced and presented by Russell Padmore(Image: Voters in Santa Monica. Credit: Getty Images)

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how the content of TV shows influences viewer perceptions of advertisements. They discuss new research on the "halo effect," and its implications for ad effectiveness across different TV genres.Topics covered:   [01:00] "The Influence of Television Content on Advertisement: A Neurophysiological Study" [03:15] Defining the halo effect in TV advertising[04:20] Impact of high-quality programs on ad perception[05:45] Ranking TV genres by brand value transfer[07:10] How different show types impact brand associations[08:50] The importance of engaging ads regardless of content  To learn more, visit marketingarchitects.com/podcast  Resources: Frontiers in Psychology. (2024, February 1). The influence of television content on advertisement: A neurophysiological study. *Media Psychology*, 15. https://doi.org/10.3389/fpsyg.2024.1266906   Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

00:00 Introduction 02:18 The Pros and Cons of Running Sweepstakes 10:09 The Impact of Sweepstakes on Revenue and Customer Engagement 13:30 Q4 Planning: Leveraging Gift-Giving for Increased Sales 18:16 TV Advertising and Other Marketing Channels 23:49 Q4 Sales: Gift-Giving vs. Gift-for-Self 30:45 Finding the Perfect Gifts 32:11 Advertising Strategies for the Holiday Season 34:38 The Power of Direct Mail in Marketing 49:30 The Risks of Publicly Traded Chinese Companies 54:12 The Impact of Personal Appearance on Professional Success Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/

Angela Voss, CEO of Marketing Architects, explores the dynamic evolution of connected television advertising and its impact on the media landscape. Linear TV, once the dominant medium, has seen its stronghold diminish from capturing 80% of adult video viewing to just around 50%. With the rise of streaming, and players like Disney and Netflix introducing ad-supported options, connected TV advertising promises to be a game-changer for marketers. Today, Angela discusses navigating the evolution of connected television advertising. Show NotesConnect With: Angela Voss: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Angela Voss, CEO of Marketing Architects, explores the dynamic evolution of connected television advertising and its impact on the media landscape. Linear TV, once the dominant medium, has seen its stronghold diminish from capturing 80% of adult video viewing to just around 50%. With the rise of streaming, and players like Disney and Netflix introducing ad-supported options, connected TV advertising promises to be a game-changer for marketers. Today, Angela discusses navigating the evolution of connected television advertising. Show NotesConnect With: Angela Voss: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rob Schutz is the co-founder of the unicorn Ro, a healthcare company that initially offered ED medications and later expanded into other products and services for sexual health, weight loss, fertility, hair, and skin. Prior to Ro, Rob was instrumental in the exponential growth of BARK/BarkBox, a now prominent subscription service for dog products. Currently, at Snagged.com, he is focused on helping businesses acquire premium domain names and digital assets.In this episode of the DTC POD, Rob shares valuable insights into the growth strategies that have contributed to the success of both BARK/BarkBox and Ro. He discusses the importance of focusing on core, consistent marketing channels such as paid search, paid social, and email, while also allocating a separate budget for testing and exploring new, experimental strategies and channels.Rob offers practical advice for founders and marketers, stressing the need to plan for scale, set and clearly communicate priorities, foster strong relationships between growth and marketing leaders, and structure teams effectively as the company experiences rapid growth. He also shares his expertise in domain brokerage, discussing strategies for acquiring and negotiating domain names to help build strong brand identities.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. DTC Marketing Strategies2. Optimizing Marketing Budget3. Testing Marketing Channels4. Digital Marketing Challenges5. Building and Structuring Teams6. Importance of Domain NamesTimestamps00:00 Rob Schutz's DTC experience: BARK/BarkBox, Ro, Snagged.com07:37 Process of acquiring domain names11:10 Why Rob Schutz founded Snagged.com14:28 From User Acquisition Manager to VP of Growth at BARK/BarkBox16:27 Lessons from BARK/BarkBox's growth journey20:56 Strategies for choosing and testing growth channels26:09 Transitioning from BARK/BarkBox to Ro29:00 Challenge with digital performance platforms in the early days of Ro31:33 Rolling out Ro's ED medication state-by-state, launching other products35:47 Planning for scale around high quality of care35:51 Iterations around how to structure the team as Ro scaled41:47 Rob Schutz's advice to founders46:35 Sports sponsorship as a performance channel48:10 Snagged.com's domain servicesShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  Rob Schutz - Co-Founder of Ro and Founder of Snagged.comBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

IN CLEAR FOCUS: Michael Beach, CEO of Cross Screen Media and author of "Screen Wars," discusses the evolution of convergent TV advertising. He explains the shift from linear to streaming, audience-based planning, and the role data analytics plays in convergent TV. Michael also shares practical advice for maximizing reach and data-driven insights that point to the future of TV consumption. Valuable perspectives on navigating the changing landscape of video advertising and audience engagement.  

Kevin O'Leary, from "Shark Tank," has partnered with Philip Inghelbrecht, Shazam founder and Tatari CEO, to launch WonderAds, a new television advertising agency. WonderAds aims to give small businesses access to large-scale TV advertising with simplified processes. The platform lets businesses run, purchase, and track ad campaigns via its dashboard. The TV advertising industry, valued at $235.9 billion in 2023, is expected to surpass $337 billion by the end of 2024. WonderAds provides tools to measure ad effectiveness and offers affordable, tailored packages. O'Leary backs WonderAds strongly, noting its importance in the current high-inflation environment and emphasizing its efficacy based on personal use.Learn more on this news visit us at: https://greyjournal.net/ Hosted on Acast. See acast.com/privacy for more information.

Scott Edwards is the EVP, Head of Creative Advertising at Fox. He oversees the unpredictable process and convergence of art and commerce including first-look trailers, launch promos, current-show episodics, key art one sheets or billboards, custom social content, or otherwise, for shows like 9-1-1 LONESTAR, ACCUSED, ALERT, BEAT SHAZAM, BOB'S BURGERS, THE CLEANING LADY, CRIME SCENE KITCHEN, FAMILY GUY, GRIMSBURG, KRAPOPOLIS, LEGO MASTERS, THE GREAT NORTH, THE SIMPSONS, THE MASKED SINGER, SPECIAL FORCES, and an array of Gordon Ramsay shows (FOOD STARS, HELL'S KITCHEN, KITCHEN NIGHTMARES, MASTER CHEF, NEXT LEVEL CHEF).Prior to a five-year stretch as SVP of Fox On Air Promo & Operations – where he helped launch 24: LIVE ANOTHER DAY, EMPIRE, GOTHAM, GRACEPOINT,GREASE LIVE, WAYWARD PINES, and the return of THE X-FILES, – Scott spent two decades at four top-tier agencies (BD Fox & Friends, BLT AV, Crew Creative, and AV Squad) and New Line Cinema.Scott received his BA (double major) in Theatre/Telecom from Indiana University and his MFA in Film/Advertising from Art Center College of Design. He teaches short-form storytelling annually at Santa Monica College and entertainment marketing year-round for UCLA Extension.He is passionate about music, with experience as a DJ during his college years, and was voted Best Dressed in his graduating high school class. Connect with Scott:➡️ LinkedIn: Scott Edwards | https://www.linkedin.com/in/scott-edwards-a815466About The Lot1 Podcast ✨The Lot1 Podcast is designed for anyone who is interested in or working in filmmaking. Whether you're just starting out or a seasoned veteran, we hope you gain the knowledge you need to improve your craft, achieve your filmmaking goals, or simply get an understanding and appreciation for the roles and duties of your peers and colleagues.✅ Become a VIP subscriber to get early access to our episodes, exclusive access to The Lot1 Podcast After Show, and much more!www.patreon.com/thelot1podcastListen on Spotify, Apple Podcasts, or wherever you get your podcasts!☕Tourist Hat Coffee Companyhttps://touristhatcoffeecompany.com/

In this episode of Founded & Funded, Madrona Venture Partner Len Jordan sits down with Sean Muller, Founder and CEO of iSpot, to talk about the company's evolution in measuring TV advertising for both conventional and streaming platforms. Sean delves into strategic partnerships, acquisitions, and the rise of ad-supported streaming. They discuss the impact of sports on advertising, challenges for marketers in balancing investments across various channels, and the innovative strides iSpot is making with AI-driven planning and real-time data. Tune in to explore the future of TV advertising and iSpot's role in shaping it. Transcript: https://www.madrona.com/transforming-tv-advertising-ispot-sean-muller-the-role-of-ai-future-of-streaming (00:00) Introduction (01:35) The Rise of Ad-Supported Streaming (02:42) Streaming vs. Traditional TV Advertising (04:43) The Impact of Sports on Advertising  (05:51) Challenges for Modern Marketers  (06:37) Audience Differences and Interactivity  (10:40) iSpot's Evolution and Strategic Moves  (12:04) Real-Time Data and Optimization  (12:36) Planning and Programmatic Buying  (17:13) Navigating the Competitive Landscape  (22:57) Acquisitions and Integration Success  (27:23) Innovation and Future Trends

On this episode of BUZZ, we examine Google's new television advertising platform and the myriad opportunities it provides for Dental Marketing. We also explore effective brand building strategies, the significance of repurposing existing content, and more.   Show Produced by Dentainment 
https://dentainment.com/ 
 Dentainment is a Digital Creative Marketing Agency, providing services to the Dental Community such as:
Logo Design, 
Brand Identity, 
Dental Websites, 
Search Engine Optimization, 
Video Production, 
Social Media Management
, Google AdWords Management, 
Voice Search Optimization 
and more.   Discover the power of AI, video, social media, and more in ‘Best Dental Marketing,' the ultimate guide for Dental professionals looking to transform their marketing efforts and drive new patient growth. Learn more about Best Dental Marketing Here: https://bestdentalmarketing.com/   Sponsored by Waymark We're making it radically simple for your Dental Practice to make your own commercials. Our premium video templates and easy-to-use editing tools mean that TV-quality videos are now accessible to anyone with an internet connection. To learn more, please visit: https://www.waymark.com/dental  

The Commerce Collective Podcast's monthly series, This Month Above the Fold, covers the most important eCommerce headlines each month broken down by none other than Patrick Miller. For May 2024 we cover Instacart partnering with Uber Eats for restaurant delivery, SKU sharing across marketplaces, and the fate of TV advertising.

(00:00) Opening + Intro (01:00) What personality type makes a good investor? (05:46) Incentives and Results (13:57) Death of TV advertising (22:38) Bonus round: Why do we hold on to stocks that haven't gone up? (26:42) Disclaimers Have any questions? Email us at info@gfiic.com!

Josh Sebo (COO of OfferVault), Adam Young (CEO of Ringba), industry legend Harrison Gevirtz and special guest Rick Bennink (Founder of Brand Ventures, Inc., PetJoy.com & 1Tac.com) discuss: - Rick's 1st start up, an independent Yellow Page company, and what he learned from that experience - PetJoy.com, Rick's big D2C pet subscription brand, and how he plans on targeting a 9 figured exit in 24 to 36 months - Capital 101: Strategic Growth (What to do & what not to do) - Infomercials & TV Advertising - What Rick's software does that allows him to grow his businesses - What verticals new affiliates should focus on in Rick's segment of the industry Get your Free Copy of "The Pay Per Call Revolution" now! Just pay shipping and handling: - (https://www.paypercallrevolution.com) Official Sponsor: MaxBounty - Sign Up as an Affiliate Here: (https://t.ly/wZrnH) Follow Us: OfferVault: WEBSITE: https://www.offervault.com/ FACEBOOK: https://www.facebook.com/offervault INSTAGRAM: https://www.instagram.com/offervaultmarketing/ TWITTER: https://www.twitter.com/offervault LINKEDIN: https://www.linkedin.com/company/offer-vault/ Adam Young: RINGBA: https://www.ringba.com RINGBA's INNER CIRCLE: https://try.ringba.com/inner-circle/ FACEBOOK: https://www.facebook.com/ringba INSTAGRAM: https://www.instagram.com/adamyoung/ TWITTER: https://www.twitter.com/arbitrage LINKEDIN: https://www.linkedin.com/in/capitalist Harrison Gevirtz: INSTAGRAM: https://www.instagram.com/affiliate/ LINKEDIN: https://www.linkedin.com/in/harrisongevirtz/ Rick Bennink: BRANDEDOFFERS: https://brandedoffers.com/ 1TAC: https://www.1tac.com/ PETJOY: https://petjoy.com/ INSTAGRAM: https://www.instagram.com/rbennink111 LINKEDIN: https://www.linkedin.com/in/rick-bennink-5bb8b/

Subscribe to DTC Newsletter - https://dtcnews.link/signup Matt Bertulli, the founder of Pela Case, Lomi, and the Operators' Podcast shares his entrepreneurial journey and insights into building successful direct-to-consumer (DTC) brands. He discusses the challenges of advertising on Facebook, the importance of addressing greenwashing accusations, and the need for rational debate around waste reduction. Matt also provides advice for starting a DTC brand and highlights the value of TV advertising for certain products. He concludes by discussing the impact of The Operators podcast and the opportunities it has created for networking and learning. The conversation explores the balance between business and politics, the challenges of running a real company compared to the Silicon Valley perspective, and the importance of staying true to building real companies. It emphasizes the need to stay up market with business owners and appeals to a broader audience. The conversation also highlights the value of engaging with real-world business owners and the possibility of a future ski-related mastermind. Takeaways Building a successful DTC brand requires a focus on marketing and storytelling, rather than relying solely on meta ads. Addressing greenwashing accusations is crucial for brands that prioritize sustainability, and transparency and third-party validation can help combat skepticism. TV advertising can be effective for reaching older audiences and building trust, especially for products that require education and have a higher price point. The waste industry presents both challenges and opportunities, and there is a need for more rational debate and solutions to address the environmental impact of plastic. The Operators podcast provides a valuable platform for networking, learning, and sharing insights among industry professionals. Balancing business and politics can be challenging, but it is important to stay focused on the core topics of running a real company. The Silicon Valley perspective may not always be applicable to average business owners, who face different challenges. Building a real company involves dealing with people face to face and managing cost of goods sold. Staying true to the mission of helping real business owners and avoiding internet marketing scams is crucial. Appealing to a broader audience and engaging with real-world business owners can lead to valuable insights and connections. Timestamps: 00:00:00 - Introduction: Meet Matt Bertulli, Entrepreneurship and Marketing Wisdom 00:02:00 - The Shift from Meta Ads to Holistic Marketing Approaches 00:04:10 - Challenges of Green Marketing and Overcoming Misconceptions 00:06:40 - Lomi's Strategic Shift from DTC to B2B and the Future of Waste Management 00:08:40 - The Role of TV Advertising in Reaching Older Demographics 00:11:20 - The Operators Podcast: Insights and Goals for Business Leaders 00:13:50 - The Importance of Authenticity in Business and Avoiding Greenwashing 00:16:00 - Conclusion: Key Takeaways from Matt Bertulli's Entrepreneurial Journey Hashtags: #SustainableBusiness #DirectToConsumer #MarketingStrategy #EcoFriendly #Entrepreneurship Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Does radio and TV advertising work? Yes! You just have to budget enough money and let it run for enough time. Get tips on how to make your radio or TV ad successful! Find more resources at www.7powercontractor.com. Notice to listeners: The information in this book, along with the forms and structures provided, are meant to serve as a helpful reference guide for the plumbing, heating, cooling, electrical, and other contracting industries. The host of and contributors to this podcast take no responsibility for compliance with the laws or regulations that govern your specific business. The responsibility for making sure everything is compliant (among other things) is 100 percent yours. Before you implement any new information or forms, please check with your own trusted business advisers, including your own attorney, to make certain that the forms and the information you plan to implement will comply with all relevant laws, customs, and regulations.

In this installment, Marty McDonald with CETV and I dive deep into the world of targeted advertising on the CETV platform. Join us as we explore how advertisers can leverage the unique features and capabilities of CETV to connect with their ideal audience like never before. From advanced targeting options to real-time analytics, we uncover the strategies and tools that drive success for brands on CETV. Whether you're a seasoned marketer or just starting out, this episode offers valuable insights and practical tips to help you maximize the impact of your advertising campaigns. Tune in and discover how CETV is reshaping the advertising landscape one targeted message at a time.

The FDA has finalized a rule that addresses how drug ads must be presented in TV and radio commercials. The rule, proposed in 2010 and now effective from May of this year, aims to provide clarity and guidelines for pharmaceutical companies in presenting side effects and contraindications in a balanced manner. But it's still a 27-page document.Here, we'll boil it down for you.Matthew Snodgrass, head of US Digital and Social Strategy at Syneos Health, sheds light on the 13-year journey from proposal to finalization, exploring key aspects of the rule, restrictions on distracting visuals during side effect discussions, and the use of quantitative terminology to convey information more precisely. The conversation delves into the challenges faced by regulatory teams in interpreting and implementing these rules and highlights the importance of understanding and following FDA guidelines in pharmaceutical advertising.For a more detailed exploration of the FDA rule, check out our highlighted version of the full document in a downloadable PDF format. The views expressed in this podcast belong solely to the speakers and do not represent those of their organization. If you want access to more future-focused, actionable insights to help biopharmaceutical companies better execute and succeed in a constantly evolving environment, visit the Syneos Health Insights Hub. The perspectives you'll find there are driven by dynamic research and crafted by subject matter experts focused on real answers to help guide decision-making and investment. You can find it all at insightshub.health. Like what you're hearing? Be sure to rate and review us! We want to hear from you! If there's a topic you'd like us to cover on a future episode, contact us at podcast@syneoshealth.com.

In our latest podcast episode, we dove into the realm of Blue Ocean Real Estate Marketing with none other than the successful entrepreneur and real estate expert, Tony Javier. Together with Jay Conner, this episode was filled with valuable insights and practical tips that are a must-listen for anyone looking to elevate their real estate business.Tony Javier's journey in managing his business, from the early days of going solo to building a thriving team, is an inspiring story of growth, resilience, and strategic decision-making. He candidly shares the pivotal moments where he embraced the importance of delegation, seeking high-level advice, and harnessing the power of television advertising to scale and automate his real estate marketing.Throughout the episode, Tony reveals the significant impact of utilizing TV as a marketing tool, with a remarkable 5 to 10x return on investment. He dispels myths and doubts surrounding TV marketing in the real estate industry and provides invaluable insights into crafting effective TV commercials, targeting specific demographics, and building a "dummy-proof" approach for clients aiming to leverage television advertising.Additionally, Tony delves into his expertise in gap funding, highlighting this essential aspect of real estate investment and its role in fulfilling the funding needs of investors. The conversation offers a treasure trove of wisdom for those aiming to raise private money and locate motivated sellers through strategic television campaigns.Jay Conner and Tony Javier's engaging dialogue presents a wealth of knowledge that is sure to inspire and guide real estate professionals on their journey to success.Let's embark on this enriching real estate journey together!Timestamps:0:01 - Raising Private Money Without Asking For It0:17 - Today's guest: Tony Javier1:53 - How Tony Javier started his real estate business.4:27 - What does Tony Javier's team look like?9:22 - The Gap Funding12:16 - Jay's Free Private Money Guide: https://www.JayConner.com/MoneyGuide 13:10 - The Blue Ocean Real Estate Marketing18:31 - Called to Action for Television ads21:54 - Know the right television shows for better real estate marketing.25:40 - What would Tony Javier do differently if he could start his real estate business over?29:10 - The overall secret to success.32:36 -  Connect with Tony Javier: https://www.RealEstateMastersTV.com  & https://www.TonyJavier.com  - For inquiries on fundingConnect With Jay Conner: Private Money Academy Conference: https://www.JaysLiveEvent.comFree Report:

Angela Voss, CEO of Marketing Architects, explores the dynamic evolution of connected television advertising and its impact on the media landscape. Linear TV, once the dominant medium, has seen its stronghold diminish from capturing 80% of adult video viewing to just around 50%. With the rise of streaming, and players like Disney and Netflix introducing ad-supported options, connected TV advertising promises to be a game-changer for marketers. Today, Angela discusses navigating the evolution of connected television advertising. Show NotesConnect With: Angela Voss: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Angela Voss, CEO of Marketing Architects, explores the dynamic evolution of connected television advertising and its impact on the media landscape. Linear TV, once the dominant medium, has seen its stronghold diminish from capturing 80% of adult video viewing to just around 50%. With the rise of streaming, and players like Disney and Netflix introducing ad-supported options, connected TV advertising promises to be a game-changer for marketers. Today, Angela discusses navigating the evolution of connected television advertising. Show NotesConnect With: Angela Voss: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Angela Voss majored in mass communications and got her first job out of college in digital marketing. She started with Marketing Architects in 2007, when they were solely operating in radio. About a year after she joined, Marketing Architects announced they were going to enter TV. With a love of television and no fear of a challenge, she worked for many years to build out the TV team and identify how Marketing Architects would compete with differentiation in media buying. She ran that team until 2015, when she moved to lead the client management team. In 2023, she became CEO, and today she leads 125 employees in solving TV's pricing, measurement, and scale challenges.Marketing Architects is a full-service TV agency that places ads in both linear and streaming formats. With an All-Inclusive TV model, their clients only pay for the media budget, and Marketing Architects invest capital in all of the other necessary elements such as strategy development, brand positioning, creative conception, pretesting, full productions, conversion and measurement tracking, as well as 3rd party attribution.In this episode, Alan and Angela discuss why TV should be thought about differently today, what types of companies should be thinking about it, the ways Marketing Architects is using AI to overcome inefficiencies in media buying, and how their All-Inclusive TV model benefits their clients and sets them apart from other agencies. Marketing Architects recently used their own data and case studies to publish a report called Reach, Revenue, and ROI: 3 Factors for Effective TV Advertising. Angela outlines many key findings from that report, including the benefits of reach over tight targeting, the role of cost in determining a TV campaign's ROI, and how to balance sales with awareness.In this episode, you'll learn:Key findings from Reach, Revenue, and ROI: 3 Factors for Effective TV AdvertisingHas the marketing world leaned too far into targeting? The benefits of reach over tight targeting in TVWhat is a "positive spill," and how can advertisers maximize their campaign's ROI?"Both-ism" and how to balance goals through TV advertisingKey Highlights: [01:45] Character building with basketball[03:25] Started from the bottom now she's CEO[05:30] What makes Marketing Architects unique?[07:30] Ideal Marketing Architects client profile[09:00] Reach, Revenue, and ROI: 3 Factors for Effective TV Advertising[12:25] Reach over tight targeting[15:15] Has the marketing world leaned too far into targeting?[17:30] The significant role of cost in determining a TV campaign's ROI[20:45] Battling the inefficiencies of media buying[21:40] Balancing sales and awareness[26:22] The impact collegiate sports had on her career[27:00] Advice to self? Chill out.[27:35] The AI adoption curve[29:30] Category design[31:30] Having healthy paranoiaLooking for more?Visit our website for links to resources mentioned in this episode and ways to connect with the guest! Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.