Podcasts about Google Shopping

2/4/26Episode SummaryScott selects several real Shopify stores by searching a specific long-tail query (“Valentine's gift for wife of 30 years”) and examines how they appear in different search experiences (Google Search, Google Shopping, Google Gemini) and how well the stores are optimized for that query.He walks through multiple Shopify stores and product pages to evaluate how they communicate value, structure their content, and use structured data (for things like holiday relevance), highlighting areas where many stores could better tailor for specific shopping scenarios like Valentine's.Throughout the episode he discusses practical aspects such as SEO structured data, visual merchandising, how stores promote seasonal offers, and accessibility (e.g., ADA compliance scores).The episode is focused on actionable insights to help Shopify merchants improve product visibility and on-site experience by learning from real examples.Show LinksProductsArtic Angel - https://articangel.com/products/special-gift-for-wife-i-cant-live-without-you-gold-heart-necklaceBearaby - https://bearaby.com/products/the-napperLola Blankets - https://lolablankets.com/products/rosewaterMaster & Dynamic - https://www.masterdynamic.com/products/mw75-active-noise-cancelling-wireless-headphonesPrime Choice - https://primechoiceshop.com/products/i-cant-live-without-you-to-my-wife-necklace-1Pure Enrichment - https://pureenrichment.com/products/purebliss-luxury-towel-warmerAppsDatify - https://apps.shopify.com/datifyBadgezilla - https://apps.shopify.com/badgezillaLinear Shopping Experiences - https://apps.shopify.com/linear-shopping-experienceVideo & Transcript https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-178-lets-review-some-shopify-stores

Have you heard about the new mandatory changes coming to Google Shopping campaigns? This week Joey Bidner joins Chris Schaeffer to talk about the upcoming changes and how you need to respond. Also, Chris discusses three ways you can stand out in a PPC interview when you are trying to get a job with an agency or as an in-house marketing manager.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comJoey Bidner - https://joeybidner.comSubmit a Question - https://www.paidsearchpodcast.com

LinkedInで静かに広がる日替わりパズルは、専任チームが支える本気の「リテンション施策」。一方で、広告やトラブル対応におけるユーザー不在の判断が、炎上やブランド価値の毀損につながる事例についても考えました。01:09 Googleロゴ付きスマートリング広告が、実はshopping.google.comに載ってる他社製品だった04:10 LinkedInに1日1回しかできないパズルゲーム（全6種類）がリテンション施策の一部06:12 LinkedInにゲーム専門チームが存在、ちゃんとPMもついている07:32 New York Timesのゲーム部門：Wordle買収、年間売上約350億円09:44 中東のプライベートエクイティがゲーム会社を積極買収しているのは、若い年代の人口比率が高いから10:43 eスポーツの世界大会が中東で開催されたりしている12:00 Amazon Primeで「ファンタスティックビースト」を見たら2時間映画に4箇所（各2分）CM挿入、視聴体験最悪15:44 YouTubeの広告が出ないバグ、英語環境でエラーメッセージ表示だけが日本語で出るバグ19:22 ドラマ仕立ての映画の広告が宣伝と分かっていながらも面白くて見てしまう20:24 F1の過去レースの映像を20分Facebook広告で流していて見てしまう→契約させる賢い手法21:36 ジョニー・デップ東京コミコンで大炎上：握手券・写真券7万5000円、8〜9時間待ち23:56 コミコンは返金対応をアナウンスするが、ファン心理が分かっておらず火に油を注ぐ25:40 ジョニー・デップ自体は神対応だったらしい27:21 t.A.T.u.のドタキャン騒動は本人たちの意思ではなくプロデューサーの故意な演出だったらしいエピソード内で取り上げた情報へのリンク： 東京コミコンでのジョニー・デップ騒動テック業界で働く3人が、テクノロジーとクリエイティブに関するトピックを、視点を行き交わしながら語り合います。及川卓也 @takoratta プロダクトマネジメントとプロダクト開発組織づくりの専門家 自己紹介エピソード ep1, ep2関信浩 @NobuhiroSeki アメリカ・ニューヨークでスタートアップ投資を行う、何でも屋 自己紹介エピソード ep52上野美香 @mikamika59 マーケティング・プロダクトマネジメントを手掛けるフリーランス 自己紹介エピソード ep53Official X: @x_crossing_ https://x-crossing.com

❄️ Počasie ako test e-shopov.

Zum Jahresauftakt 2026 analysieren Rupprecht Podszun und Justus Haucap die Bruchstellen der aktuellen Wirtschaftspolitik. Während die EU bei E-Autos zu umstrittenen Mitteln greift, zeigen nationale Gerichte in Schadensersatzprozessen überraschende Entschlossenheit. Ein Check-up zu drei Themen, die in der Wettbewerbswelt für Schlagzeilen sorgen:Chinesische E-Autos & Mindestpreise: Die EU setzt auf Preisuntergrenzen, doch das Duo Podszun/Haucap bleibt skeptisch. Warum diese Maßnahme keine strukturellen Probleme löst, sondern vor allem neue Wettbewerbsverzerrungen schafft.Neuer Mut bei der Schadensermittlung: Abseits der großen Handelspolitik zeichnet sich in der Rechtsprechung eine Trendwende ab. Anstatt sich in endlosen ökonomischen Gutachtenschlachten zu verlieren, setzen die Gerichte zunehmend Pragmatismus:Idealo vs. Google: Im jahrelangen Streit um den Missbrauch der Marktstellung durch Google Shopping hat das LG Berlin II ein wegweisendes Urteil gefällt. Wir analysieren, wie das Gericht den Schaden konkret beziffert hat und was dieses Signal für künftige Verfahren gegen Tech-Giganten bedeutet.Kartellschaden bei Badarmaturen: Auch in Stuttgart weht ein neuer Wind. Der Insolvenzverwalter der Praktiker-Baumärkte hat erfolgreich Schadensersatz gegen das Armaturen-Kartell erstritten.Das Fazit der Experten: In beiden Fällen wird deutlich: Statt langwieriger, theoretischer Berechnungen wird nun pragmatisch geschätzt. Ein Vorgehen, das die beiden HHU-Professoren ausdrücklich begrüßen, da es den Rechtsschutz beschleunigt und langwierige Verfahren endlich abkürzen könnte.Ein spannender Start in das Wettbewerbsjahr 2026!Weitere InformationenHaucap, J., Karacuka, M. & Inke, H. (2025), Anempirical inquiry into cartel overcharges and cartel fines including an assessment of the EU's guidelines on cartel fines and damages. Eur J Law Econ. Haucap, J. / Heimeshoff, U. (2022),Kartellschadensermittlung im Spannungsfeld zwischen Präzision und Effizienz: Prinzipielle Anforderungen aus ökonomischer Perspektive und praktische Handlungsoptionen, Zeitschrift für Wettbewerbsrecht.Schweitzer H., Woeste K. (2022), Zum Umgang mitökonomischer Unsicherheit bei der Schätzung von Kartellschäden: Eckpfeiler eines Kartellschadensersatzspezifischen Beweisrechts, Zeitschrift für Wettbewerbsrecht.LG Berlin II 16. Zivilkammer, Urteil vom 13.November 2025 , Az: 16 O 275/24OLG Stuttgart 2. Zivilsenat, Badarmaturen-Kartell

The girls are closing out the year with their very own 2025 awards ceremony, celebrating the moments that brought the most laughs, tears, and confusion on the podcast. They hand out recognition for the year's most spot-on predictions, the worst advice they accidentally gave a listener, their funniest fumbles as parents, and of course, their favorite episodes of the year. It's a fun, nostalgic wrap-up that highlights everything that made 2025 unforgettable — tune in to see how your thoughts on the year stack up!// WHAT WE ARE WEARING/MENTIONING // https://shopmy.us/shop/whatwesaidpodcast SHOP OUR MERCH: https://shop.dearmedia.com/collections/what-we-said !!! FOLLOW US !!!INSTA: @WHATWESAID, @JACIMARIESMITH, @CHELSEYJADECURTISTIKTOK: @CHELSEYJADECURTIS, @JACIMARIESMITHYOUTUBE: WATCH WHAT WE SAID, CHELSEY JADE, JACI MARIE// SPONSORS // Rocket Money: Cancel your unwanted subscriptions and reach your financial goals faster with Rocket Money. Download the Rocket Money app and enter my show name What We Said in the survey so they know we sent you! Butcher Box: As an exclusive offer, our listeners can get free steak in every box for a year PLUS $20 off your first box when you go to ButcherBox.com/whatwesaid. Wayfair: Head to Wayfair.com right now to shop all things home for the holidays.Google Shopping: #sponsored See how clothes from your favorite brands look on you before you buy by visiting g.co/shop/tryon.Fabletics: Go to Fabletics.com/WHATWESAID and sign up as a VIP and get 80% off everything. Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.Produced by Dear Media.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#326: You don't have to play fair to win — you just have to play like you know who you are.This week, we're re-airing a conversation that's packed with big energy, boss-level insight, and the kind of clarity that only comes from betting on yourself — again and again.Tricia Lee is a serial entrepreneur, luxury real estate broker, and breakout star of Owning Manhattan on Netflix. But before the show, before the million-dollar listings, and long before she was mentoring the next generation — she was figuring it out like the rest of us: building businesses, walking away from things that weren't working, and learning how to stop shrinking her magic to make other people comfortable.If you're in a season of transition, ready to quit something (or everything), or just need a little reminder of how powerful you already are — this one's for you.In This Episode:The real reason Tricia left corporate America — and how she used anger to fuel her glow-upKnowing the difference between a growth challenge and pure chaos (and why perseverance isn't always the flex)What to do when you're the most prepared and the most underestimated person in the roomThe truth about pivoting: how Tricia went from beauty entrepreneur to top NYC real estate brokerMental toughness, mindset shifts, and why being your biggest fan isn't arrogance — it's freedomHow to show up as that version of you, even when you're still buildingAdvice for women who've been conditioned to come in last — and are done with itThis is the kind of conversation that makes you sit taller. Save it. Revisit it. Share it with the friend who needs a nudge to take up more space.Episode Links:Follow Tricia on Instagram @lovetricialeeFor exclusive listings, visit tricialee.com.Sponsors:Vionic: Use code LUCKY at checkout for 15% off your entire order at www.vionicshoes.com when you log into your account. One-time use only.Rula Online Therapy: Visit rula.com/lucky to get connected with a licensed therapist.Cotton: Learn more at TheFabricOfOurLives.com Google Shopping: #sponsored See how clothes from your favorite brands look on you before you buy by visiting g.co/shop/tryonJones Road Beauty: Visit jonesroadbeauty.com and use code LUCKY for a free Cool Gloss with your first purchase.Keep in Touch with Les:Follow Les on IG @lesalfredFollow She's So Lucky on IG @shessoluckypodFollow Les on TikTokFollow She's So Lucky on TikTokSubscribe to the She's So Lucky Newsletter: https://shessolucky.kit.com/bestcaseVisit our website at shessoluckypodcast.comGet your She's So Lucky Merch: https://shop.dearmedia.com/collections/shes-so-luckyThis episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The presents have been opened, the eggnog has been drunk, and the decorations are coming down — but things are only just heating up at the What We Said studio. In this bonus episode, Jaci and Chelsey crack open a fresh batch of your advice submissions, from a sister-in-law stealing your baby name to a boyfriend embarrassing you by splitting the bill. Whether your dilemma involves family drama, relationship woes, or just figuring out how to stand up for yourself, the girls are here to break it all down. Tune in to see if your submission made it in, along with plenty of others.// WHAT WE ARE WEARING/MENTIONING // https://shopmy.us/shop/whatwesaidpodcast SHOP OUR MERCH: https://shop.dearmedia.com/collections/what-we-said !!! FOLLOW US !!!INSTA: @WHATWESAID, @JACIMARIESMITH, @CHELSEYJADECURTISTIKTOK: @CHELSEYJADECURTIS, @JACIMARIESMITHYOUTUBE: WATCH WHAT WE SAID, CHELSEY JADE, JACI MARIE// SPONSORS // Velvet Caviar: For the next 24 hours, our listeners can Buy One, Get One Free on all of Velvet Caviar's Phone Cases and Matching Accessories with our code WHATWESAID. Visit velvetcaviar.com and use code WHATWESAID at checkout. Clearstem: Go to clearstem.com/WHATWESAID and use code WHATWESAID at checkout for 15% off your first order. Google Shopping: #sponsored Shop the 100 products that made our year by visiting g.co/shop/holiday100. DripDrop: Go to dripdrop.com and use promo code WHATWESAID for 20% off your first order.O Positiv: Head to opositiv.com/whatwesaid or enter WHATWESAID at checkout for 25% off your first purchase. Cotton: Learn more at TheFabricOfOurLives.com. Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.Produced by Dear Media.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us a textThe year 2025 presented significant hurdles for many amazon business owners, with hijackings, inventory spills, and tariffs impacting seller margins. This video breaks down the major ad and policy shifts, explaining their effects on your selling on amazon operations. We'll cover how these events shaped the ecommerce business landscape, offering insights to help you navigate the ever-evolving amazon fba environment and protect your amazon seller account.Stop guessing and get a clear plan to protect margins, ads, and brand control before the next Amazon change hits: https://bit.ly/4jMZtxu#AmazonSeller #EcommerceNews #AmazonUpdates #OnlineSelling #MarketplaceChanges-------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:43 – Amazon account hacked nightmare and $78M takeover case02:05 – Tariffs, trade loopholes, and why overseas sellers had advantages04:11 – Manufacturing decisions and pressure to move production05:44 – Why sellers are freezing decisions during uncertainty07:54 – Tariff chaos and how sellers should respond right now10:04 – China manufacturing impact and why prices should not change yet11:30 – Amazon refunds scandal and billion-dollar charge explained13:21 – EU and US tariff framework and what it changes14:35 – Amazon exits Google Shopping ads and CPC impact17:56 – Why Amazon may not return to US shopping ads yet18:48 – Brand registry hijacking and insider access concerns21:13 – How brand takeovers are happening without alerts23:20 – Amazon fee increases coming in 202626:16 – Profit pressure, rising costs, and seller frustration26:36 – China seller tax reporting and leveling the market________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Enzo Honoré a bâti 130 boutiques e-commerce en dropshipping pour 6,8M de CA annuel grâce au SEO + SEA. Il dévoile sa méthode de scaling horizontal, ses techniques de sniping PLA, et partage les leçons d'un burnout qui l'a poussé à tout revendre.La chaîne YouTube d'Enzo ➜ https://www.youtube.com/@UCSvlJ_Pj28xOTkUIgWXY4hw Le site d'Enzo ➜ https://enzohonore.com/Date de tournage : 11/12/2025———————————————————————————————————————————————Rejoins la Wizards Academy ➜ https://leswizards.com/yt/waFormation gratuite affiliation ➜ https://leswizards.com/yt/formation-affiliationWisewand : Rédaction IA SEO (Code 10% = WIZARDS) ➜ https://leswizards.com/go/wisewandNotre Discord ➜ https://discord.gg/RPZuQ5eakHContact ➜ https://leswizards.com/contact/———————————————————————————————————————————————SOMMAIRE :00:00 - Introduction et teaser01:19 - Présentation d'Enzo Honoré03:44 - La stratégie SEO + SEA avec Tristan09:39 - Le produit viral : la pieuvre réversible11:13 - L'association et la vision du parc de 50 sites14:04 - Premier Q4 avec 15 sites15:05 - Le cashflow et lancement de la formation17:03 - L'expansion internationale18:26 - 1 million de CA en 23 jours21:09 - Scaling horizontal vs vertical24:27 - Montre Avenue et objectif US26:12 - Vision marque vs distributeur29:31 - L'exit et valorisation des sites31:32 - Le burnout entrepreneurial37:41 - La vente des parts à l'associé43:28 - Gestion des processeurs de paiement51:06 - Quick wins : le sniping PLA59:52 - L'importance du blog en e-commerce01:02:04 - Part du SEO dans le CA01:04:30 - Ventes SEO avant les pubs01:07:34 - Case study Veilleuse.fr01:11:22 - Le problème des licences01:20:35 - Stratégie multilingue et hreflang01:26:11 - Impact de l'IA sur l'e-commerce01:29:47 - Le GEO et les LLM01:40:02 - Pénalités SEO et érosion des sites01:53:02 - La vie en République Dominicaine02:04:55 - Mot de la fin———————————————————————————————————————————————Nos plateformes de liens SEO :NinjaLinking (Code WIZARDS = -10%) ➜ https://leswizards.com/go/ninjalinkingLinkuma (Code WIZARDS = -15%) ➜ https://leswizards.com/go/linkumaSemJuice ➜ https://leswizards.com/go/semjuice———————————————————————————————————————————————Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

If you're ready to step into your most aligned, magnetic, and wildly lucky era — this episode is for you. We're closing out the year with a roundup of the 7 most powerful, perspective-shifting lessons from the She's So Lucky conversations that had you replaying, journaling, and texting the group chat.These aren't just motivational soundbites — they're practical, lived-in wisdom from women who've made bold pivots, shut down doubt, and redefined what success looks like on their own terms.Whether you're manifesting a fresh start, navigating a career leap, or just trying to stay focused without losing yourself in the hustle — this episode will remind you who you are, what you're capable of, and what happens when you stop waiting for permission.In This Episode:How to stop being your own biggest critic and actually back yourselfKnowing when it's time to walk away (from a job, a relationship, or a version of you that no longer fits)The underrated superpower that took Ami Colé from idea to industry disruptorGabrielle Union on choosing softness and stillness in a loud, demanding worldThe mindset shift Alexis Barber used to unapologetically step into her confidenceHow to rebrand your life — without waiting for January 1Taylor Rooks on what to do when people underestimate you (and why that's not always a bad thing)Whether you're traveling for the holidays, cleaning your kitchen, or vision-boarding for 2026 — save this one. It's the blueprint.Revisit the Full Episodes:Are You Being Your Own Biggest Hater? Let's Talk About It [Bonus]How to Know When It's Time to Leave—Your Job, Your Partner, or Your Old Self with Nicole WaltersThe Power of Focus with Diarrha N'DiayeGabrielle Union on Embracing Vulnerability, Moving Through Creative Blocks, and No Longer Going 50/50Stop Humbling Yourself: Owning Your Confidence with Alexis BarberHow to Rebrand Your Life in 2025How to Win When People Underestimate You with Taylor RooksSponsors:Notion: Notion Agent can do anything you can do in Notion. Try Notion, now with Notion Agent, at notion.com/balancedVionic: Use code LUCKY at checkout for 15% off your entire order at www.vionicshoes.com when you log into your account. One-time use only.Shopify: Start your online business with Shopify. Sign up for your $1 per month trial at shopify.com/balancedblackgirl.IM8: IM8's Daily Ultimate Essentials is my go-to drink for getting all the nutrients I need. Go to IM8health.com/lucky and use code LUCKY for a free welcome kit, five free travel packs, and 10% off your order.Heifer International: Spread some luck by funding a loan at heifer.org/lucky.Google Shopping: #sponsored See how clothes from your favorite brands look on you before you buy by visiting g.co/shop/tryonKeep in Touch with Les:Follow Les on IG @lesalfredFollow She's So Lucky on IG @shessoluckypodFollow Les on TikTokFollow She's So Lucky on TikTokSubscribe to the She's So Lucky Newsletter: https://shessolucky.kit.com/bestcaseVisit our website at shessoluckypodcast.comGet your She's So Lucky Merch: https://shop.dearmedia.com/collections/shes-so-luckyThis episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This episode is a little all over the place, and honestly, that feels about right. In this solo, I'm looking back on 2025 without needing to wrap it up with a neat bow. I talk through the highs, the lows, and the emotional static that lived in the background: from moments that surprised me and filled me up to the exhaustion, uncertainty, and growth that didn't always have clear answers. I reflect on watching Sonny grow into himself, learning to slow down without losing ambition. navigating decision fatigue, and what it's been like living in the in-between, especially while moving through our surrogacy journey. This episode is about giving ourselves a permission slip to soften, protect our nervous systems, and redefine what success actually looks like when peace matters more than productivity. If you are closing out the year feeling grateful and tired, hopeful and unsure, or like you're still learning as you go - I'm with you, we're in this together. This episode is brought to you by eBay, Vital Vitamins, Google Shopping, and Primal Kitchen. Shop eBay for millions of finds. Each with a story. Visit eBay.com to shop your favorite finds. eBay. Things. People. Love.Vital Vitamins is offering my listeners 20% off all orders with code WITHWHIT at myvitalvitamins.comYou have to check out Google's Try On feature. Check it out at g.co/shop/tryon. Trust me, your holiday season just got a whole lot merrier.It's easier than ever to find Primal Kitchen Pure Avocado Oil because it's now available at Walmart. You can find Primal Kitchen in Walmart stores or online at Walmart.com and PrimalKitchen.comThis episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, we discuss how to start a profitable e-commerce business in 2026 without wasting money or burning yourself out. Ben Knegendorf, Co-Founder at dropshipbreakthru.com, shares why most new sellers fail early, what makes high-ticket dropshipping safer and more profitable, and the essential steps to take in your first 30 days.Topics discussed in this episode:  Why the old copy-paste “guru” models are crashing in 2026.Why most new sellers fail before they even hit “launch”.Why high-ticket is safer than chasing low-ticket chaos.How to spot $1,000+ products that don't bleed returns.The simple way to test a product without burning cash on ads.The real amount you need to start an ecom business the right way.Why a real brand beats hacks and keeps you in the game long-term.Links & Resources Website: https://dropshipbreakthru.com/LinkedIn: https://www.linkedin.com/company/dropship-breakthruInstagram: https://www.instagram.com/dropshipbreakthru Facebook: https://www.facebook.com/dropshipbreakthruX / Twitter: https://x.com/DropshipPodcastGet access to more free resources by visiting the show notes at https://tinyurl.com/3j99a8we______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don't miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Hello hello. Here we are, ready to slide through the holidays with ease and coziness. We are calmer this week after a bit of a panicky stretch and great news, our lives have been changed by an ice machine - not an an, just obsessed with pellet ice. We recap our mostly lovely and wonderful Thanksgiving trip to Montana that started with an airport fiasco where Whit forgot her ID and barely made the flight. Then some good Date Night classics - pop culture palette cleansers that include Timothee Chalamet/Kylie Jenner discourse, feelings about Elf on the Shelf, true crime watching habits, best things we ate, and a new working segment: Who Annoyed You Most? We love and adore you. This episode is brought to you by eBay, Care.com, Primal Kitchen, Jones Road Beauty, and Google Shopping. There's always more to discover - eBay has millions of pre-loved finds, from hundreds of brands, backed by eBay Authenticity Guarantee. eBay. Things. People. Love.It's easier than ever to find Primal Kitchen Pure Avocado Oil because it's now available at Walmart. You can find Primal Kitchen in Walmart stores or online at Walmart.com and Primalkitchen.com For a limited time, you can go to Care.com and use my code WHITNEY15 to save 15% off a Care.com Premium Membership or a Senior Care Advisor. Because none of us should have to figure this out alone.This holiday season, simplify your routine with Makeup that's clean, strategic, and multifunctional. Use code withwhit at Jonesroadbeauty.com to get a Free Gift with Purchase! You have to check out Google's Try On feature. Check it out at g.co/shop/tryon. Trust me, your holiday season just got a whole lot merrier.This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It's the middle of December and throughout the Web, all the crawlers are stirring and AI Bots getting fed. The products displayed on folk's sites with due care, in hopes that St. Googlishous would bring traffic there. Suddenly somewhere in GA4 there arose such a clatter, I had to get off of my ass to see what was the matter. And then what from Schwartz's deli of news briefs should appear? Notes that another Core Update was already here... Perhaps it's not such a big deal however as Google confirmed it issues core updates more frequently than previously announced. In fact, Google performs several unannounced core updates each year. This isn't really a surprise but then again, neither is a major update in mid-December. Google seems to do it every year. We welcomed legendary SEO Jenny Halasz to the show to talk about her new book, "AI Powered Content Marketing and SEO", co-authored with Catherine Seda and published by Pearson O'Reilly. We also talk about the Yext study that reveals more about how the Local Pack gets formed, the 1-year long deal-cap being imposed on Google, Microsoft's pull back on Copilot due to lack of user interest, Disney's $1Billion deal with OpenAI that will bring AI versions of Mickey and Darth Vader together again, Megadrama in the Metaverse, Operation Bluebird, the OAI-SearchBot Crawler, how Google Shopping crawlers are too fast for your JavaScript, more links in AI Mode, and a lot more stuff you need to know before the web slows down for the early winter break. Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this episode of SEO 101, Scott Van Achte covers the December 2025 Google core update, ongoing search ranking volatility, and changes to Google Search Console including AI-powered configuration and new social insights. He also discusses the relevance of LLMs.txt, a study on AI mode and transactional queries, and best practices for structured data in Google Shopping.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Today's episode is a really personal one for me. As some of you may know, my family has been moving through complicated changes brought on by some issues with my mother's health. It's been a heartbreaking chapter and one of the most confusing periods emotionally. Jill McNamara is the General Manager of Care.com, and has been a person who has supported me in a huge way over this last year. She and the Care.com team have guided my family as we've searched for the proper care for my mom, and it's an honor to have her on the podcast to discuss the complicated emotions that come with watching someone you love change. When I asked you all to send in your questions, I was blown away by how many of you are going through similar things with your aging loved ones. Today, Jill and I are sitting down to talk through everything. I get raw and emotional about my own situation, and Jill offers such thoughtful, grounding wisdom about the realities of caregiving - the guilt, the frustration, the tenderness, and the small wins that still matter. If you are walking through anything like this, I hope this conversation helps you feel a little less alone and permits you to feel everything you're feeling, even when those feelings don't make sense together. I'm learning that there is no "right" way to do this, just the honest way. This episode is brought to you by Care.com, Primal Kitchen, The RealReal, Neiman Marcus, Vital Vitamins, and Google Shopping. You're not alone. Go to Care.com and use code WHITNEY15 to save 15% off any Care.com Premium Membership or Senior Care Advisor. It's easier than ever to find Primal Kitchen Pure Avocado Oil because it's now available at Walmart. You can find Primal Kitchen in Walmart stores or online at Walmart.com and PrimalKitchen.com.No one makes the holidays shine brighter than The RealReal. And now, get TWENTY FIVE DOLLARS OFF your first purchase when you go to therealreal.com/whitIf you're looking for gifts that are guaranteed to surprise and delight, head to Neiman Marcus for the best of the best of everything. Vital Vitamins' Age Defying Bundle is a doable routine I can actually stick to. Vital Vitamins is offering my listeners 20% off all orders with code WITHWHIT at myvitalvitamins.comSo if you're stressing about finding those perfect presents, head over to g.co/shop/holiday100. Trust me, it'll make your holiday shopping so much easier and way more fun! This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#321: If you've ever felt like you had to choose between the beauty trends you love and the ones that were "meant for you," this conversation will feel like permission to explore it all. Today I'm sitting down with Darcei Giles — the award-winning content creator who's been pioneering inclusivity in beauty since before it was an industry buzzword.Darcei shares her journey from making webcam videos in 2010 to becoming a bridge between Korean beauty innovation and Black beauty consumers. She opens up about the viral series that changed everything, the moment a brand actually listened to her feedback, and why she's spent over a decade refusing to delete her early content.This episode is for you if:You're navigating spaces where you don't see yourself reflectedYou're curious about what real brand inclusivity looks like behind the scenesYou want to understand how to build longevity in a constantly changing industryWe talk about…How a lighthearted video concept became a movement that gave thousands of Black women permission to experimentThe real reason Korean beauty brands are getting inclusivity right (and what American brands can learn)Why Darcei made three TikToks a day for 90 days straight — and gained 100K followersWhat happened when she told a foundation brand "call me" and they actually didThe difference between creating 30 shades and creating 30 good shadesGoing into the lab to create foundation shades that had never existed beforeWhy she keeps her earliest videos up despite the cringe factorWhat it takes to stay relevant for 15 years without losing yourselfHer plans to merge Korean skincare innovation with Black beauty needs in her own future brandEpisode Links:Follow Darcei on Instagram: https://www.instagram.com/missdarcei/?hl=enFollow Darcei on TikTok: https://www.tiktok.com/@missdarcei?lang=enCheck out Parnell Serum Cushion Foundation: https://parnellbeauty.com/products/parnell-serum-cushionGet your She's So Lucky Merch: https://shop.dearmedia.com/collections/shes-so-luckySponsors:Cotton: Cotton is the fabric of our lives. Visit thefabricofourlives.com to learn more.LMNT: LMNT is a zero sugar electrolyte drink mix with a research-backed ratio of electrolytes. To try it out go to drinkLMNT.com/balancedles to receive a free LMNT sample pack with any purchase.Shopify: Start your online business with Shopify. Sign up for your $1 per month trial at shopify.com/balancedblackgirl.Happy Mammoth: Happy Mammoth: Try Hormone Harmony risk-free AND get 15% off your first order with code LUCKY at happymammoth.com.Kendra Scott: Kendra Scott: Visit kendrascott.com/gifts and use code SSL20 at checkout for 20% off ONE full-priced jewelry item. Exclusions apply, offer ends December 31, 2025.Google Shopping: #sponsored Shop the 100 products that made our year by visiting g.co/shop/holiday100Connect with Les:Follow Les on IG @lesalfredFollow She's So Lucky on IG @shessoluckypodFollow Les on TikTokFollow She's So Lucky on TikTokSubscribe to the She's So Lucky Newsletter: https://shessolucky.kit.com/bestcaseVisit our website at shessoluckypodcast.comPlease note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.Produced by Dear Media.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The top SEO & AI Search News of the Week with #SEOFOMO TL;DR

Send us a textIn this October Masterclass, Noah Wickham and Kevin Sanderson from My Amazon Guy dives deep into Amazon selling strategies, offering expert insights into improving Amazon SEO, PPC optimization, listing optimization, and effective marketing tactics for 2025. Learn how to boost your Amazon business, implement powerful Amazon FBA strategies, and optimize your product listings with Amazon A+ Content. Whether you're a beginner or experienced seller, Steven explains how to enhance your Amazon ranking and manage PPC campaigns efficiently.Watch this session to discover advanced Amazon advertising strategies, including retargeting, Google Shopping, and email marketing tactics for sales growth. This video also breaks down key methods to ensure your Amazon product images and alt text are perfectly optimized to boost your visibility and click-through rate (CTR). Plus, get tips on using User Generated Content (UGC) and influencer marketing to elevate your brand presence on Meta, TikTok, and YouTube Shorts.#AmazonFBA #AmazonPPC #AmazonSEO #MyAmazonGuy #amazonsellingtips ------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon PPC Guide 2025: https://bit.ly/4lF0OYX Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0Amazon SEO Toolkit: https://bit.ly/457zjSl00:00 – Start of webinar01:15 – Why you should build your own store (avoiding Amazon dependency)04:30 – Importance of owning customer data07:00 – The cost of selling on Amazon: Fees and margins10:00 – Why Q4 is a great time to launch a direct-to-consumer brand12:30 – How to build a strategy that works for both Amazon and direct-to-consumer15:00 – Creative refresh for your brand and listings18:00 – The importance of UGC (user-generated content) in advertising21:00 – Effective paid media framework: Top, middle, and bottom funnel strategies24:00 – Using Amazon's AMC to gain a head start in direct-to-consumer advertising28:00 – Email and SMS marketing strategies32:00 – Website optimization for conversion35:00 – Best practices for listing optimization38:00 – Using SEO and copywriting for better product listings42:00 – Brand story and A+ content for building trust and conversions46:00 – Technical performance: Site speed and reducing friction50:00 – Inventory management and fulfillment strategies54:00 – Tracking attribution setup and tools57:00 – Retention strategies: Customer lifetime value and remarketing60:00 – Providing a customer experience that beats Amazon63:00 – January reset: Post-Q4 strategy and remarketing67:00 – Q&A session1:15:00 – Listing optimization Q&A1:28:00 – Review of a listing: Analysis and optimization tips1:35:00 – Final Q&A on listing and optimization questions-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Welcome back to The Sisterhood of S.W.E.A.T., where we help women step into strength, vitality, and purpose at every stage of life. Today, we're diving into the world of stress-free holiday shopping — how to save money, avoid chaos, and find meaningful gifts without losing your mind (or your budget). Our guest is Anne-Marie Conte, Deputy Editor at Wirecutter, the product-recommendation powerhouse from The New York Times that millions trust for unbiased, expertly tested reviews. With more than 20 years of experience across iconic publications — including Jane, Seventeen, and Women's Day — Anne-Marie brings a wealth of knowledge on smart spending, consumer behavior, and joyful gifting. If you want to simplify your holiday shopping, understand how to spot real deals versus fake discounts, and pick gifts people actually love, this episode is for you. Tune in as Anne-Marie and Linda break down shipping deadlines, curbside hacks, price-tracking tools, unique gift ideas, and insider tips every woman should know heading into the busiest shopping season of the year.

Google is rolling out major AI shopping features including conversational search, agentic checkout, and an AI that calls stores for you. This episode, sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso, sparks a fascinating debate about the future of shopping search. Anne argues Google's comprehensive data ecosystem... from Gmail to Maps to Calendar, gives it an edge over ChatGPT and Perplexity. She believes Google could leapfrog competitors by leveraging existing consumer relationships. Chris pushes back, citing Google Shopping's historical struggles and questioning whether Google's legacy interface might actually hinder innovation. For the full episode head here: https://youtu.be/wZ9XYQsclAU #GoogleAI #AIshopping #conversationalsearch #agenticAI #ChatGPT #Gemini #retailtech #ecommerce #shoppinginnovation #AIretail #GoogleSearch

Brand Inclusions Coming to Google Shopping Ads & Interview w/ PPC Greg | EP. 408This week on Marketing O'Clock: Google adds Brand Inclusion to Shopping ads, Opal's “optimized content at scale” pitch raises SEO questions, and Reddit launches a WooCommerce integration for syncing product catalogs directly into Reddit ads.Visit us at - https://marketingoclock.com/Try Cookiebot - http://marketingoclock.com/cookiebot

Anthropic meldet chinesische Hacker-Angriffe via Claude auf 30+ Targets, zeigt Dual-Use-Problem von KI-Coding-Tools. Amazon Projekt Kuiper wird zu Amazon Leo, greift Starlink mit Satelliten-Internet an, Bullencase für Medienimperium vs. schrumpfender Markt. Anthropic veröffentlicht Even-handedness-Test: Gemini 2.5 Pro führt mit 97%, Grok überraschend balanced mit 96%. Cursor erreicht $29,3 Milliarden Bewertung nach nur 2,5 Jahren, verzwölffacht seit Januar, Google und Nvidia investieren. Yann LeCun verlässt Meta nach politischen Spannungen, gründet eigenes World-Models-Startup. Google Shopping baut Agentic Commerce Features, Skepsis bleibt wie bei Voice Commerce. Google muss €465 Millionen an Idealo zahlen im Shopping-Kartellfall, neues EU-Verfahren wegen Site Reputation Abuse. On Running liefert starke Zahlen mit 66% Rohmarge, Aktie dennoch -22% YTD. Beyond Meat kollabiert weiter. Christian Lindner wird Vorstand bei Autoland. Apple launcht iPhone-Socke für €150-250. Waymo darf erstmals auf Highways fahren in SF, Phoenix und LA. Unterstütze unseren Podcast und entdecke die Angebote unserer Werbepartner auf ⁠⁠⁠⁠⁠doppelgaenger.io/werbung⁠⁠⁠⁠⁠. Vielen Dank!  Philipp Glöckler und Philipp Klöckner sprechen heute über: (00:00:00) Intro (00:03:52) Window Dressing (00:10:35) Claude & Chinesische Hacker (00:18:51) Amazon Leo (Projekt Kuiper) (00:26:07) Anthropic Even-handedness Test (00:30:08) Cursor $29B Bewertung (00:38:15) Yann LeCun verlässt Meta (00:44:11) Google Shopping Features (00:53:21) Google Antitrust Updates (01:00:03) On Running Earnings (01:07:41) Beyond Meat (01:09:16) Christian Lindner (01:16:26) Apple iPhone Socke (01:18:07) Waymo Highways & Elon Time Shownotes Second Shot Merch gibts auf SecondShotGolf.de Project Kuiper wird Amazon Leo– theverge.com Chinesische Hacker nutzten Claude AI für Cyberangriffe – wsj.com Grok und Gemini als weniger voreingenommen angesehen als ChatGPT, Anthropic – axios.com KI-Coding-Startup Cursor jetzt $29,3 Milliarden wert – wsj.com Google AI Shopping – theverge.com Idealo-Verfahren: Schaden durch Google – heise.de Google von neuer EU-Untersuchung wegen Nachrichten-Suchmissbrauchs betroffen – bloomberg.com Christian Lindner wird Gebrauchtwagenhändler – spiegel.de Apple und Issey Miyake vereinen sich für iPhone-Tasche – vogue.com Waymo startet fahrerlose Robotaxis auf Autobahnen in den USA – bloomberg.com

In this archive episode, we dive into the power of social proof and why trust building is essential for e-commerce success. Dan Vaneker, CEO and founder of trustprofile.com, shares his insights on how web shops can enhance trustworthiness through customer reviews and trust pages. He explains why customers rely on reviews before buying, how small shops can compete with giants like Amazon by focusing on trust, and the best strategies for collecting, aggregating, and responding to all types of customer feedback.Topics discussed in this episode:  Why 75% of consumers check reviews before buying.How consistency in shop address data builds customer trust.How to get started by claiming and improving your trust profile.Why you should first invite existing customers for a review boost.How product reviews are crucial for Google Shopping and informed decisions.Links & Resources Website: https://www.trustprofile.com/Shopify App: https://www.trustprofile.com/topic/integrations/shopify-integration/ Shopify App Store: https://apps.shopify.com/trustprofileLinkedIn: https://www.linkedin.com/in/dvaneker/LinkedIn: https://www.linkedin.com/company/trustprofile/Facebook: https://www.facebook.com/trustprofile/Get access to more free resources by visiting the show notes at https://tinyurl.com/3vj9ffzc______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don't miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Bienvenido al podcast SEO para Google. Soy el clon en prácticas de Borja Girón y puedes encontrarme en borjagiron.com. Si me notas la voz un poco de microondas, calma, estoy cogiendo temperatura… hoy hablo rápido, claro y sin tecnicismos. Hoy hablaré sobre: Cómo un ecommerce se coló en Google Shopping gratis y duplicó ventas con un simple catálogo automáticoVale, vamos por partes. Mucha gente piensa que para salir en la pestaña de Shopping hay que pagar sí o sí. No. Google muestra fichas gratuitas de productos cuando tu tienda envía un catálogo limpio y actualizado. ¿Qué significa limpio? Título claro, foto nítida, precio real, disponibilidad y un par de detalles útiles como medidas y color. Espera, te lo repito porque esto es importante: título claro, foto buena, precio y stock. Con eso ya puedes aparecer sin gastar un euro en anuncios.Y ahora toca una historia rápida para que lo veas con un caso particular. Una tienda pequeñita de mochilas sostenibles de Granada, con tres personas y cero presupuesto para anuncios, tenía visitas pero pocas ventas. Decidieron probar las fichas gratuitas de Shopping. Primero, ordenaron sus productos con un patrón fácil: marca, tipo, tamaño y material. Por ejemplo, Mochila urbana treinta litros algodón reciclado, gris. Segundo, subieron cinco imágenes por producto: una en fondo blanco, otra en la espalda de alguien, otra con el portátil dentro, otra con medidas grandes en pantalla y otra de los bolsillos abiertos. Tercero, añadieron detalles que la gente realmente busca: caben portátiles de quince pulgadas, impermeable ligera, garantía de dos años y envío en cuarenta y ocho horas. Cuarto, crearon un catálogo automático con una hoja tipo Excel que se actualizaba sola cuando añadían o cambiaban un producto. Nada de cosas raras: nombre, descripción, precio, enlace, imagen y disponibilidad. Quinto, activaron las reseñas pidiendo una valoración automática por correo una semana después de la compra. ¿Qué pasó? En unas semanas, sus productos empezaron a salir en los resultados de Shopping sin pagar. Más gente entraba ya sabiendo el tamaño, el material y el precio, y esa claridad convirtió en ventas.Ok, déjame explicarte mejor esta parte de cómo lo aterrizaron ellos para que puedas copiarlo. Uno, revisaron los títulos para que sonaran a cómo busca la gente. Nada de nombres poéticos, mejor Mochila de viaje cabina treinta litros que “Ala del viento”. Dos, pusieron al inicio de cada descripción un mini resumen de dos líneas con el quién, el para qué y el dato clave. Algo como para universitarios y teletrabajo, cabe portátil de quince pulgadas y botella de un litro. Tres, fijaron un día de la semana para revisar existencias y precios en la hoja. Cuatro, se prometieron no cambiar más de una cosa por semana. Y atento a lo siguiente porque es importante: cuando cambiaban una imagen o un título, se daban siete días para medir si subían las visitas o los clics antes de tocar otra cosa. Orden y paciencia.Metieron también un toque de inteligencia artificial, pero sin complicarse. Le pidieron a un asistente que les propusiera tres descripciones más cortas por producto, todas con el mismo patrón: beneficio principal, prueba o dato y siguiente paso. Y lo usaron para crear respuestas amables a preguntas repetidas como “¿entra en la cabina?” o “¿se puede lavar?”. Nada de humo, solo ahorrar tiempo repitiendo mejor lo que ya sabían.Hacemos una pausa un segundo que me quedo sin batería… Este episodio está patrocinado por Systeme, la herramienta de marketing todo en uno gratuita con la que puedes crear tu web, blog, landing page y tienda online, crear automatizaciones y embudos de venta, realizar tus campañas de email marketing, vender cursos online, añadir pagos online e incluso crear webinars automatizados. Puedes empezar a usar Systeme gratis entrando en borjagiron.com barra systeme o desde el link de la descripción. Y ahora continuamos con el episodioSeguimos con los resultados, que es lo que te interesa. En seis semanas, las impresiones en Shopping gratuito se triplicaron y los clics orgánicos a producto casi se duplicaron. No por magia, sino porque sus fichas empezaron a responder justo lo que la gente quería saber sin entrar a la web. Además, bajaron devoluciones porque las fotos con medidas ya quitaban dudas. Y algo que les sorprendió: muchas ventas venían de gente que los descubría por un color concreto gracias al título, como gris grafito o verde pino. Esto suele pasar más de lo que crees, la gente busca por color y tamaño antes que por marca.Continuamos con un aprendizaje rápido. Toma nota. Si no sales en Shopping gratuito, pregúntate tres cosas: uno, ¿mis títulos dicen lo que es y su tamaño? Dos, ¿la primera imagen se entiende en móvil y parece profesional? Tres, ¿en la descripción pongo el dato clave en las primeras dos líneas? Si la respuesta es “más o menos”, ahí tienes tu tarea. Y un detalle final que marca la diferencia: muestra el envío y la devolución en una línea visible. Envío en cuarenta y ocho horas y devolución de treinta días. Eso da confianza y Google lo detecta.Y ahora vamos con el resumen del episodio. Lo importante de hoy es que las fichas gratuitas de Google Shopping siguen siendo una vía real para vender sin anuncios si tu catálogo está ordenado y se actualiza solo. El patrón ganador fue muy claro: títulos que suenan a búsqueda real, fotos con uso y medidas, datos clave en las primeras líneas, reseñas activas y un catálogo automático que se revisa una vez por semana. Con una pizca de inteligencia artificial para acelerar textos y respuestas, y mucha disciplina para cambiar solo una cosa cada semana, puedes ganar visibilidad sin gastar un euro en anuncios.La acción única para hoy es sencilla y potente. Entra en tu producto más vendido y cambia la segunda imagen por una foto con las medidas grandes y legibles, y en la descripción añade al principio dos líneas con para quién, el uso y el dato clave de tamaño o capacidad. Publica ese cambio, apúntalo en tu calendario y revisa en siete días si suben los clics y baja la tasa de devoluciones. Solo eso.Antes de irme, te recomiendo el Club de Emprendedores Triunfers, al que puedes unirte desde Triunfers.com. Deja de emprender en soledad. Accede a una comunidad de emprendedores con la que siempre estás acompañado. Además incluye un Coworking online abierto veinticuatro horas, cursos de marketing, tutoriales de inteligencia artificial, podcast secreto y grupo privado en Telegram. Prueba gratis en triunfers.com y empieza a tomar mejores decisiones con gente que ya ha pasado por lo que tú estás viviendo.Gracias por compartir el episodio con ese emprendedor que lo pueda necesitar. Si has llegado hasta el final, prometo que en la próxima versión ya respiro entre comas y no parezco locutor hecho con pilas. Te espero mañana en el próximo episodio. Un fuerte abrazo.Conviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/seo-para-google--1693061/support.Newsletter Marketing Radical: https://marketingradical.substack.com/welcomeNewsletter Negocios con IA: https://negociosconia.substack.com/welcomeMis Libros: https://borjagiron.com/librosSysteme Gratis: https://borjagiron.com/systemeSysteme 30% dto: https://borjagiron.com/systeme30Manychat Gratis: https://borjagiron.com/manychatMetricool 30 días Gratis Plan Premium (Usa cupón BORJA30): https://borjagiron.com/metricoolNoticias Redes Sociales: https://redessocialeshoy.comNoticias IA: https://inteligenciaartificialhoy.comClub: https://triunfers.com

Do you feel like your ad spend isn't adding up? What if the data you've been relying on is actually misleading you? In this episode, we uncover the dangers of inaccurate attribution models that could be costing you thousands in missed revenue and show you a smarter way to optimize your ads.Tier 11's John Moran breaks down how media buyers can fall into the trap of relying on third-party platforms like Triple Whale, which often misreport up to 30% of revenue. He shares real-life case studies of clients who dramatically improved their ad performance by simply questioning their attribution model and switching to more reliable tracking methods. If you use the wrong attribution model, you may end up running campaigns based on faulty data—putting your business at risk. Let's teach you how to avoid these costly pitfalls and ensure your marketing strategy is powered by the most accurate insights available.In this episode: - Case study 1: The problem with Triple Whale tagging - Case study 2: Lowering CPA from $44 to $25 in 10 days- Practical tips for media buyers to optimize their campaigns- When should you turn off Meta ads?- Using Meta's “Creative Fatigue” feature to optimize ads- Comparing Meta ads and Google Shopping results Resources Mentioned In The Episode:Previous Ad Lab Sessions with John Moran: https://perpetualtraffic.com/?s=john+moran Tier 11's Data Suite: https://www.tiereleven.com/what-we-do/data-suite Apply to Work With Tier 11: https://www.tiereleven.com/apply-now Creative Diversification Playbook, Practitioners' Guide From Meta: https://perpetualtraffic.com/creative-diversification-playbookListen to this episode on your favorite podcast channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: perpetualtraffic.com/youtube We appreciate your support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with John Moran: LinkedIn: https://www.linkedin.com/in/johnmorangads Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram -

We host Cristian Cibils Bernardes, Co‑founder & CEO of Autograph, to explore how an AI historian—“Walter”—helps families preserve loved ones' memories in their own voice. Autograph captures life stories over simple phone calls, keeping the real emotion behind every moment while making it easy to record, explore, and share a family's legacy.What we'll cover:Why voice matters: Emotionally authentic storytelling vs. text-only memoriesHow Autograph's AI historian “Walter” guides conversations to surface meaningful storiesUse cases:Preserving grandparents' oral histories, creating living archives for kids, celebrating life eventsPrivacy & ethics: Consent, data ownership, long‑term preservation, and family access controlsProduct design for all ages: Frictionless phone call capture, multilingual families, diaspora storytellingFounder journey: Paraguay roots, Stanford Symbolic Systems, Google (Shopping, Socratic), South Park CommonsBeyond product: Rabbit Hole Research podcast and the upcoming novel, TracesAbout the guest: Cristian is a technologist and storyteller focused on safeguarding humanity's most important stories. He blends engineering with meaning—building tools that help families remember, connect, and pass wisdom forward.Subscribe for more global founder conversations from GSD Venture Studios:GSD Venture Studios: https://gsdvs.comSubscribe for global startup innovation, security insights, and future of work leadership:https://www.youtube.com/channel/UCoDyri0bnc6wRur6mnoAw6w...#AI #FamilyLegacy #AutographAI #OralHistory #DigitalHeritage #VoiceAI #Storytelling #MemoryPreservation #WalterAI #SymbolicSystems #Stanford #GoogleAlumni #SouthParkCommons #TopGlobalStartups #GSDVentureStudios

Welcome to Episode 9 of Growing Ecommerce! In a world buzzing with AI hype, we're cutting through the noise to ask the big question: Is this the next dot-com bubble, or a long-term, foundational shift for the future of business?Join hosts Mike and Chris as they debate the financial health of the tech giants driving the AI revolution and challenge the notion that AI has delivered on its promised productivity gains. They'll also reveal some mind-blowing data on Google Shopping's mysterious lack of market shock when Amazon's ads disappeared, and expose the "hellscape" of Google Merchant Center account suspensions.Tune in to get the full picture behind the headlines and learn what's truly happening in the world of ecommerce.About smec (Smarter Ecommerce): At smec - Smarter Ecommerce, we specialize in transforming business goals into optimized ad campaigns. With over 16 years of experience in Google & Microsoft Ads, our intelligent software and expert services help retailers achieve superior results. We're committed to giving you the tools and insights needed to stay ahead in the ever-evolving world of digital advertising. Make sure to follow smec - Smarter Ecommerce for more performance marketing insights: smec - Smarter Ecommerce: https://www.smarter-ecommerce.com LinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbh Newsletter: https://smarter-ecommerce.com/en/newsletter/ Instagram: https://www.instagram.com/smarterecommerce/

Send us a textAmazon is back on Google Ads… sort of. But only outside the U.S. and that move says a lot. With less competition on U.S. Google Shopping, this may be the best shot DTC brands have all year. Lower CPCs and open ad space create a rare moment to test strategy and win market share.Let our team run your Google Ads while Amazon stays out of the way, this window won't stay open: https://bit.ly/3JJLHPCWatch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Capitalize on lower CPCs now, download the PPC guide built for sellers ready to scale off-Amazon: https://bit.ly/4lF0OYXWant visibility while Amazon is quiet? Get the SEO toolkit and own your traffic on and off Google: https://bit.ly/3JyMDGoDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Amazon pulled back. That's your shot. Book a DTC call and run Google Ads that actually convert: https://bit.ly/4kOz6rrTimestamps00:00 - Amazon Drops Out of Google Shopping Ads00:18 - They're Back... But Only Outside the U.S.00:52 - Why Amazon Is Stress Testing Google Shopping01:37 - Will Amazon Return Before Q4?02:00 - Strategic Shopping Events and Spend Timing02:36 - What This Means for U.S. DTC Brands03:08 - Less Competition = Lower Google Ad Costs03:41 - Why Now Is the Time to Launch Google Ads04:24 - Prepping for Q4 with Early Google Ads05:02 - Where to Learn Google Shopping for DTC Brands05:47 - Final Thoughts on Gaining Market Share Now----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Updates to variation listing Armageddon, Walmart is now tying its online offerings to its retail stores, and our brand new YouTube channel has just launched! These and more buzzing news on this week's episode! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Update to irrelevant or redundant variation theme removal https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUEszWTIyTko1MktORVVQ New YouTube Channel for the Serious Sellers Podcast and Weekly Buzz by Helium 10 https://www.youtube.com/@Helium10SeriousSellersPodcast Amazon resumes Google Shopping ads – but not in the U.S. https://searchengineland.com/amazon-resumes-google-shopping-ads-international-domains-461238 Walmart ties marketplace to stores, debuts AI seller tools https://finance.yahoo.com/news/walmart-ties-marketplace-stores-debuts-122600640.html Walmart Rolls Out Faster Deliveries for 3rd-Party Sellers https://www.pymnts.com/walmart/2025/walmart-rolls-out-faster-deliveries-for-3rd-party-sellers/ Send meltable inventory to FBA starting September 22, 2025 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVTROUlI3OFIzRFZLSkta Enrollment changes for FBA Liquidations and Donations programs https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQ0dHSzlXWFhVNlo2Q0g2 Protect your account from deactivation with Account Health Assurance https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHSFpFSlU0SkFXOEJBRlJQ Optimized targeting for Sponsored Display Conversion campaigns https://advertising.amazon.com/en-us/resources/whats-new/sponsored-display-automatic-targeting-for-conversions/ Don't miss out on these crucial updates and insights for sellers looking to thrive in the e-commerce landscape. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:51 - Variation Armageddon Update 02:29 - New YouTube Channel 03:23 - Amazon Google Ads 05:02 - Black Box Update 08:00 - AI Walmart Tools 09:52 - Walmart Next Day Delivery 10:50 - Meltable Inventory Update 11:42 - FBA Liquidations Update 12:57 - Custom Ads Rules 19:05 - Protect You Account 20:47 - Optimized Targeting

Ever wonder how Walmart, Kroger, Home Depot, and Instacart are different from a guy in a trench coat? They ask for consent before exposure! Join Simon and Jim as they dive into the often misunderstood world of retail media networks with Sky Frontier, EVP at Incremental.Discover why retail media is the Wild West of advertising, how it's moving up the funnel, and the unique challenges it poses. Learn about Sky's journey from philosophy to advertising, and why your branded search strategy might need a rethink. Plus, we tackle Amazon's recent Google Shopping mystery – did they just pull off the greatest experiment of all time?Links from the show:Skye Frontier on LinkedInIncrementalShow Notes:00:00 Welcome Back and Summer Catch-Up00:34 AI Measurement Solutions and Future Prospects01:10 Retail Media Networks: An Introduction02:21 Guest Introduction: Sky Frontier04:15 Defining Retail Media Networks06:46 Challenges in Retail Media Measurement14:12 Incrementality in Retail Media18:42 Operational Challenges and Clean Rooms22:55 Challenges in Retail Media Experimentation23:41 Econometrics and Granularity in Retail Media25:18 Synthetic Experimentation and Difference-in-Differences Analysis28:30 Future Trends in Retail Media32:28 Amazon's Strategic Shift in Advertising41:55 Concluding Thoughts on Retail Media Measurement

Musk klagt gegen Apple und OpenAI. Meta überrascht mit einer Partnerschaft mit MidJourney, statt das Unternehmen wie üblich zu übernehmen oder zu kopieren. Perplexity will ein Revenue-Share-Modell für Publisher einführen. Amazon testet den Verzicht auf Google-Ads. YouTube experimentiert mit KI-optimierten Videos – teils ohne Wissen der Creator. Wired und Business Insider entfernen 'KI-geschriebene' Artikel. Trump versucht erstmals, eine Fed-Gouverneurin abzusetzen – ein Angriff auf die Unabhängigkeit der Notenbank. Unterstütze unseren Podcast und entdecke die Angebote unserer Werbepartner auf ⁠⁠⁠⁠⁠doppelgaenger.io/werbung⁠⁠⁠⁠⁠. Vielen Dank!  Philipp Glöckler und Philipp Klöckner sprechen heute über: (00:00:00) Intro (00:01:30) Elon Musk vs. Apple & OpenAI (00:06:50) Meta & Midjourney Partnerschaft (00:11:25) Perplexity Revenue-Share Modell (00:14:41) Amazon Google-Ads (00:18:55) Pinduoduo/Temu Quartalszahlen (00:32:40) YouTube KI-Videooptimierung (00:34:20) Schmuddelecke  Shownotes Elon Musks xAI verklagt Apple und OpenAI wegen KI-Wettbewerb, App-Store-Rankings – reuters.com Neue Partnerschaft: Alexandr Wang und Midjourney – x.com Meta plant, Midjourney AI-Bilder in Feeds zu integrieren – theverge.com Perplexity führt neues Umsatzbeteiligungsmodell für Verlage ein – wsj.com Amazon investiert wieder in Google Shopping – linkedin.com China überschwemmt Lateinamerika mit billigen Waren durch Temu, SheIn, MercadoLibre – bloomberg.com YouTube nutzte heimlich KI zur Videobearbeitung – bbc.com Wired und Business Insider entfernen 'KI-geschriebene' Artikel – pressgazette.co.uk Silicon Valley startet Pro-AI-PACs zur Verteidigung der Branche bei Zwischenwahlen – wsj.com Nick Clegg über Facebook, Trump und Silicon Valley verlassen – theguardian.com Elon Musks xAI gibt Benefit Corporation Status auf – cnbc.com Trump feuert Fed-Gouverneurin: Cook sagt, sie werde nicht zurücktreten – axios.com Trump: Kein Diktator, aber manche wünschen sich einen – independent.co.uk

Send us a textAmazon sellers are facing major updates that impact variation themes, seller feedback, and customer reviews. Changes include deprecations, policy shifts, and adjustments to Google Shopping ads and FBA returns. This recap gives sellers a clear breakdown of the most important updates to watch right now.Stay ahead of Amazon's latest updates. Book a strategy call today and protect your listings before changes hit: https://bit.ly/4jMZtxuDownload our Advanced Amazon Tips for growing brands: https://bit.ly/45snCUUWatch these videos on YouTube:You're Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13-------------------------------------------------Stop wasting ad spend, use the PPC strategies in our guide to keep winning clicks that convert: https://bit.ly/4lF0OYXGet the SEO toolkit that helps you target the right keywords in every phase of your Amazon growth: https://bit.ly/457zjSlTurn your Amazon store into a sales machine, book a DTC strategy session to get your roadmap: https://bit.ly/4kOz6rrTimestamps00:00 - Amazon News Recap for Sellers00:18 - Removal of Irrelevant Variation Themes01:37 - Amazon Pulls Out of Google Shopping Ads02:45 - Seller Feedback Update: Star Ratings Only04:37 - New FBA Returns and Ownership Settings06:00 - Amazon Manufacturing Central Announcement08:13 - Customer Reviews Transition to Voice of the Customer-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

8/20/25 - Episode 166Episode SummaryTL;DR SummarySmall brands should delay ad spend until product-market fit is proven (around 100 sales). Focus on Google and Meta ads, understanding the difference between search-driven intent and interruption-based discovery. Video ads are essential and can be created cheaply and reused across platforms. Expect technical setup hurdles with ad platforms, but the payoff is worthwhile. Finally, keep control early, and only outsource when you find the right partner.Episode Highlights1. Speed & Agility of Small BrandsSmall brands can move quickly, test ideas, and pivot without bureaucracy.Direct access to decision-makers allows rapid experimentation and execution.2. Start Only After Market FitSecure product-market fit first.A common milestone: get your first 100 sales before spending on ads.Those initial sales usually take more effort than the next 900.3. Intent vs. Interruption AdsIntent-based ads (Google Shopping, PPC): best when customers are actively searching.Interruption-based ads (social media, video): best for creating awareness of unknown products.The most effective starting platforms: Google and Meta (Facebook/Instagram).4. Video & CreativeNearly all small e-commerce brands should use video, but very few do.One raw video can be repurposed into multiple versions (different voiceovers, subtitles, edits).Video is more forgiving than text or photos—mistakes are less noticeable.5. Leverage Resources Across PlatformsCreative made for one channel (e.g., Amazon infographics) can be reused across other platforms.6. Setup ComplexityRunning Google ads requires multiple integrations: Shopify, Analytics, Merchant Center, and Ads.The setup can be tedious, but once done, it's smooth to maintain.7. Other Key TakeawaysBe aware of pitfalls when copying strategies from big brands.Track effectiveness with metrics like ROAS and conversion attribution.Budget realistically and allow time for optimization.Hire agencies carefully—better to start in-house and only bring on partners when aligned.Show Links PPC Pitbulls Checklist - https://www.ppcpitbulls.com/shopifyBadgezilla - Trust Badges & Icons - https://apps.shopify.com/badgezillaTranscript & Videohttps://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-166-ad-strategies-for-small-brands

Before you spend another dollar on ads, you need to do your business math right. Download our Marketing Performance Indicators checklist to track the key metrics that accurately measure your marketing efforts.Download the checklist here: https://www.tiereleven.com/mpi Today's case study is a perfect example of why such metrics matter more than your creative or targeting efforts. The client came to us with growth goals, though their business had been in decline for three years. About 60% of their revenue was coming from existing customers, but that segment was shrinking year over year.Even with our top strategist, Ricardo Pouwels, deploying proven strategies, we weren't able to break through the tough competitive landscape. We shifted the budget from Google to Meta ads and focused on improving new customer acquisition metrics, but the client couldn't wait for the strategy to fully take effect.You'll learn that marketing can't fix a fundamentally flawed business model. Tracking metrics like new customer acquisition cost (NCAC) can show progress even when overall revenue drops, but only with realistic expectations about recovery timelines that most businesses aren't prepared to accept.In This Episode:- Introduction- Meet Tier11's growth strategist, Ricardo Pouwels- Case study: Gardening niche client with a flawed business model- Challenges with Google Shopping and price competitiveness- How pricing issues contributed to the client's decline- Testing new strategies: Meta Ad budget adjustments- What is the ideal timeframe for testing new marketing strategies?- Managing client expectations while saving a struggling business- Why a paid media strategy does not always work- What's the best way to turn around a declining seasonal business?- Why didn't we focus on email marketing to boost sales?- How to tackle business challenges with paid mediaWant to learn how to calculate your NCAC?Listen to our previous episode on NCAC: https://podcasts.apple.com/sk/podcast/part-1-the-5-step-formula-to-determine-your-ncac/id1022441491?i=1000686217283 Listen to This Episode on Your Favourite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Ricardo Pouwels: LinkedIn:

In this episode, Patrick & Emma cover high-level Prime Day observations, what Amazon and The New York Times really get out of their new AI deal, and what Amazon pulling out of Google PLAs means for Amazon, Google, and brands.

Today on our show:Bigcommerce Rebrands as Just CommerceUPS Q2 Earnings Highlights Strange Economic TimesLast Flight of the Aggregator: OpenStore Valuation BurnsAmazon Pulled out of Google Shopping for AI, not for Advertising- and finally, The Investor Minute which contains 5 items this week from the world of venture capital, acquisitions, and IPOs.Today's episode is sponsored by Mirakl.https://www.rmwcommerce.com/ecommerce-podcast-watsonweekly

EU-USA-Handelsabkommen mit 15% Zöllen, Führungsumbau bei Aleph Alpha, Amazons Werbe-Rückzug, ein $6000 Humanoid von Unitree und der größte KI-Exit Europas bestimmen diese Episode. Weitere Themen reichen von n8n / Acast über KI-gestützte Deregulierung bis zu Microsoft Teams im Mercedes. Unterstütze unseren Podcast und entdecke die Angebote unserer Werbepartner auf ⁠⁠⁠⁠⁠doppelgaenger.io/werbung⁠⁠⁠⁠⁠. Vielen Dank!  Philipp Glöckler und Philipp Klöckner sprechen heute über: (00:00:00 ) Platform Group – CFO-Fluktuation & Gegendarstellung (00:05:10) Spahn-Beschaffungen (00:14:30 ) EU–USA-Deal – 15% Zoll, LNG-Einkauf, Autoindustrie (00:26:25) Sunk-Cost-Fallacy & Aleph-Alpha (00:35:00) Amazon zieht sich aus Google Shopping zurück (00:39:45) Unitree R1: Humanoider Roboter für < 6 000 $ (00:45:20) Cognigy-Exit: NICE zahlt 955 Mio. $ (00:48:30) n8n-Runde & Acast-Zahlen (00:57:45) U.S. DOGE nutzt KI zur Deregulierung (01:03:00) Microsoft Edge erhält Copilot-Modus (01:03:55) Microsoft Teams kommt in Mercedes-Fahrzeuge Shownotes Elon Musk: "Vine kehrt als KI-Version zurück" – x.comAleph Alpha: Reto Spörri wird Co-Chef – Spekulationen – handelsblatt.comWohltätigkeitsorganisation-Schließung beleuchtet Biotech-Milliardär hinter den 'Steroid-Olympics' – ftm.euAmazon verlässt Google Shopping-Werbung. – linkedin.comChinas Unitree R1: Humanoider Roboter unter $6.000 – bloomberg.com955 Millionen: Größter KI-Exit Europas – businessinsider.deDeutschlands n8n strebt 1,5 Mrd. $ Bewertung an – ft.comMercedes-Benz integriert Microsoft Teams in Fahrzeuge – x.comMicrosofts eigener KI-Webbrowser gegen Perplexity – windowscentral.comBrüssel beschuldigt Chinas Temu, EU-Digitalvorschriften zu brechen – ft.comDOGE nutzt KI-Tool zur Reduzierung von Bundesvorschriften unter Trump – washingtonpost.com

Send us a textAmazon pulled back hard from Google Shopping Ads in a move that's raising questions across ecommerce. Brands may see lower cost per click and new chances to take more share. Timing after Prime Day and platform control point to deeper ad budget shifts and testing in off-platform strategies.Start taking advantage of low CPC before Amazon jumps back in. Book a call with us: https://bit.ly/4jMZtxu#EcommerceMarketing #GoogleShoppingAds #AmazonSellers #CPCStrategy #OnlineAdvertisingWatch these videos on YouTube:The Secret to Consistent Amazon Results Most People Miss! https://www.youtube.com/watch?v=_theSHY6S0Q&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmYWhy Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-------------------------------------------------Struggling with ads? Download our free PPC guide made for Amazon sellers: https://bit.ly/4lF0OYXWant better rankings? Grab the free Amazon SEO toolkit and start fixing your listings: https://bit.ly/457zjSlDon't wait for trouble, download the Crisis Kit before your account goes down: https://bit.ly/4maWHn0Timestamps00:00 - Amazon Suddenly Stops All Google Shopping Ads00:38 - Major Drop in Google Impressions Across Markets01:29 - Industry Voices Weigh In on the Pullback02:10 - Amazon's Past Patterns with Ad Pauses02:55 - What This Means for Other Sellers and CPC04:03 - Amazon May Shift Focus to Internal Ad Ecosystem05:07 - Speculation on Internal Budgets and Google Relations05:55 - Now Might Be the Time to Try Google Shopping-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

This week on Marketing O'Clock Google now requires AI Max for brand inclusions and exclusions in new Search campaigns, effectively putting core brand controls behind its automation wall. A “brand” new conversion action arrives in Google Ads, and Amazon checks out of Google Shopping. Visit us at - https://marketingoclock.com/

If you're looking to ramp up your Google Ads game, optimising your shopping feed is a crucial step you shouldn't overlook. In this episode with Danny Ireland, we dive deep into how feeding the algorithm as much data as possible can significantly enhance your ad performance. Whether you're new to the game or a seasoned pro, this episode is packed with actionable tips that can help you refine your approach to Google Ads and ultimately drive better results for your business.In this episode, we take a closer look at the potential of Google Ads through the lens of feed optimisation. It's a topic that often gets overlooked in the broader discussion of eCommerce marketing strategies. Danny breaks down the mechanics of product feed optimisation, explaining how crucial it is to enhance the data being fed into Google Merchant Center.The discussion focuses on the importance of data in driving performance, with Danny stressing that more data leads to better targeting and optimisation. He navigates through the various methods of improving your product feed, including the use of third-party tools for better data management.This episode is packed with actionable insights for marketers who want to ensure their product listings are not just seen but also convert effectively in an increasingly competitive environment. It also touches on future trends in digital marketing, particularly how emerging technologies like AI might influence feed optimisation strategies moving forward.This is a must-listen for anyone serious about eCommerce growth.Takeaways:Feeding the algorithm with extensive data is crucial for effective Google Shopping campaigns. To optimise your eCommerce feed, include more keywords and detailed attributes like color and material. Using a reliable feed management tool can significantly enhance how you manage and optimize your product data. The quality of your Google Shopping feed directly influences the success of your ads and overall campaign performance.Find the notes here: https://keepopt.com/261Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

In this episode of the Simple and Smart SEO Show, Crystal Waddell sits down with e-commerce marketing expert Austin Becker (Part 1 of 3).We talk about the evolution of Austin's career, from selling quirky side-hustle products to founding a thriving e-commerce digital marketing agency. You'll learn actionable insights on Google Shopping, product feed optimization, Amazon's advertising dominance, the power of Schema for Shopify SEO, and how AI is poised to reshape search and advertising. If you're an online seller or digital marketer, this episode is packed with tips and tools to upgrade your strategies for 2025 and beyond.Key Takeaways:

Ever feel like you're pouring endless effort into your e-commerce store with minimal results? You might be focusing on the wrong things entirely.Scott Austin, owner of Jade Puma and host of the Shopify Solutions podcast, delivers a wake-up call for entrepreneurs stuck in the trap of website obsession. With decades of experience working with businesses from startups to industry giants, Scott cuts through the noise with a refreshingly honest take: "Your website is not your business. Your business is your customer acquisition strategy."The hard truth is that entrepreneurship isn't for everyone. While countless YouTube videos promise "start your Shopify store in 3 minutes," Scott reveals why success actually takes years of consistent effort and strategic pivoting. He shares why immigrant entrepreneurs often succeed, how the "four-hour work week" concept has been rendered obsolete, and why understanding your customers' decision-making process is the secret to conversion rate optimization.Scott explains why Shopify has widened its lead as the undisputed platform for brands under $10 million, offering practical advice for leveraging its capabilities. He outlines a three-pronged approach to customer acquisition that works for new stores: start with SEO from day one, implement Google Shopping ads, and develop a remarketing strategy to stay top-of-mind.Most importantly, Scott challenges store owners to stop treating their websites as product catalogs and instead transform them into decision-making engines that guide customers to the perfect purchase. This shift in mindset—from simply displaying products to solving customer problems—separates thriving e-commerce businesses from those that struggle to gain traction.Whether you're just starting your e-commerce journey or feeling stuck after years in business, Scott's practical insights will help you focus on what truly matters: doing the right work, not just working hard. Ready to transform your approach to e-commerce? This episode is your roadmap to sustainable growth.How to connect with Scott?Website: https://jadepuma.comYouTube: https://www.youtube.com/@jadepumaFacebook: https://www.facebook.com/JadePumaAgencyInstagram: https://www.instagram.com/jadepumaagency/Twitter: https://x.com/jade_puma Support the show

On the Glossy Week in Review podcast, senior fashion reporter Danny Parisi and international reporter Zofia Zwieglinska break down some of the biggest fashion news of the week. This week, in our news segment, we break down Nike's return to Amazon as it rolls back the DTC-focused strategy it launched five years ago and returns to wholesale. We also discuss a lawsuit between Steve Madden and Adidas, which points to Adidas's zealous protection of its stripe motif. And finally, we talk about Maria Grazia Chiuri stepping down as artistic director of Dior's women's collection. Later in the episode, we take a deep dive into AI-powered search. Google announced last week that it is revamping its search function, infusing every step with its Gemini AI technology. For fashion brands, the most notable announcement is a new AI-powered virtual try-on option in the Google Shopping tab of search results. The tool lets users pick nearly any item of clothing from a Google Shopping result, upload a photo of themselves, and see an AI-generated image of the clothing fit to their body. The result is a bit lackluster. We test-ran the program and found it prone to jumbled text and strange outfit choices. Additionally, it sometimes alters the item itself, making it appear different from the listing. But Google's AI try-on feature does raise an interesting question for brands about the future of search engine optimization. For years, brands have structured their strategies around keyword optimization and other tactics designed to float them to the top of traditional search bar results. But as ChatGPT becomes a go-to search engine for many consumers and Google rolls out AI Mode, in which consumers can shop through a chat interface rather than a traditional search bar and results, those strategies may change. Moves like optimizing product listings to be more readable by an AI program may help get a brand to surface better in an AI search. For now, ChatGPT does not have ads in its AI search programs, but that will likely change. Google is still testing out exactly how ads will work in AI mode. But once ads become normalized within AI search, a whole new set of best practices around search optimization will need to be defined.

Wait.... how's this make sense?↪ Meta is going after ChatGPT's business. (AI app) ↪ ChatGPT is going after Amazon's business. (Shopping) ↪ Amazon is going after Google's business (Powerful LLM) ↪ And Google is going after..... OpenAI's business? (AI mode) The tech trillionaires are at it again, going blow for blow with drool-worthy AI updates. Don't spend hours on your own trying to catch up. Spend your Mondays with Everyday AI as we bring you the AI News That Matters. Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Thoughts on this? Join the conversation.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:Amazon's Nova Premier AI Model LaunchMeta AI App Powered by Llama 4Google's AI Mode Available in USDuolingo Replaces Jobs with AI ToolsTrump AI Pope Image ControversyApple and Google's Gemini AI IntegrationAnthropic Claude's New App IntegrationsNotebookLM Enhanced with Gemini 2.5 FlashOpenAI's ChatGPT Shopping Feature IntroductionTimestamps:00:00 Amazon AWS Unveils Nova Premier AI05:11 Meta Unveils AI Competitor to ChatGPT09:14 Duolingo Replaces Contractors with AI12:52 AI's Growing Impact on Hiring14:32 AI Image Mocking Catholics Sparks Outrage20:49 "Zapier Enhances Claude's Research Utility"25:09 Gemini 2.5 Update Enhancements26:19 "Gemini 2.5 Flash Enhancements"29:55 "ChatGPT Enhances Product Research"34:06 OpenAI Ventures into Affiliate Marketing37:29 Weekly AI News HighlightsKeywords:Meta AI app, Llama four, generative AI, Amazon, AWS, Nova Premier, AI model, enterprise applications, text and image inputs, long form video, 1,000,000 token context window, model distillation, AWS bedrock, Google, chatGPT, OpenAI, Meta, social media integration, Ray-Ban smart glasses, user preferences, conversational AI, Google Shopping, AI mode, search labs, AI-enhanced local business features, Duolingo, AI first business model, contract worker replacement, Donald Trump AI image, AI-generated content, political controversies, Apple, Google, Gemini AI model, Siri enhancements, Claude, AI integrations, Jira, Confluence, Zapier, Anthropic, advanced research mode, NotebookLM, Gemini 2.5 Flash, Google AI, shopping buttons, OpenAI shopping feature, affiliate fees, conversational product recommendations, Nespresso, Amazon AI, Rufus AI, personalized shopping experience, 2025 technology trends.Send Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Ready for ROI on GenAI? Go to youreverydayai.com/partner

Today's show: Jason, Alex, and Lon discuss Figma's surprise IPO filing following its $1B breakup from Adobe, OpenAI's quiet push into social networking through a Sora image-sharing feed, and how sweeping new China tariffs are wreaking havoc on ecommerce companies—impacting jobs, supply chains, and pricing. Plus: the Substack vs. Patreon battle heats up, Lyft expands internationally, and we talk to the founders of Nerd Crawler and Cuts Clothing about how policy decisions ripple through startup land. A packed show with insights founders can't afford to miss.Timestamps:(0:00) Tariffs impact on ecommerce and CPG(2:22) Figma files to go public and Adobe's billion-dollar breakup fee(6:48) IPO market, competition, and Hammerspace's $100 million raise(9:34) Pilot - Visit https://www.pilot.com/twist and get $1,200 off your first year.(11:32) Patreon's new streaming feature and Substack's growth(19:08) Jason's experience with Patreon and Substack apps(19:33) LinkedIn Jobs - Post your first job for free at https://www.linkedin.com/twist(25:58) OpenAI's new social network and Temu's Google Shopping ads shutdown(29:24) Notion - Try it for free today at https://notion.com/twist(37:11) Nerdcrawler's business model and comic book industry economics(42:33) Marketplaces, scaling challenges, and tariff policy impact on startups(47:29) Steven Borrelli's viral tweet on tariffs and administration response(50:26) Effects of tariffs on costs, supply chain, and American manufacturing(57:56) Infrastructure, investment for US production, and potential layoffs(1:02:34) Closing remarks, endorsements, and quality of Cuts clothing(1:04:25) Addressing misconceptions about Asian manufacturing(1:05:00) OpenAI acquisition of Codium and market impact of tariff fears(1:05:52) Critique of tariff policy communication and domestic job creation discussionSubscribe to the TWiST500 newsletter: https://ticker.thisweekinstartups.comCheck out the TWIST500: https://www.twist500.comSubscribe to This Week in Startups on Apple: https://rb.gy/v19fcpCheck out:Nerd Crawler: https://nerdcrawler.comCuts: https://www.cutsclothing.com/Follow Lon:X: https://x.com/lonsFollow Alex:X: https://x.com/alexLinkedIn: ⁠https://www.linkedin.com/in/alexwilhelmFollow Jason:X: https://twitter.com/JasonLinkedIn: https://www.linkedin.com/in/jasoncalacanisThank you to our partners:(9:34) Pilot - Visit https://www.pilot.com/twist and get $1,200 off your first year.(19:33) LinkedIn Jobs - Post your first job for free at https://www.linkedin.com/twist(29:24) Notion - Try it for free today at https://notion.com/twistGreat TWIST interviews: Will Guidara, Eoghan McCabe, Steve Huffman, Brian Chesky, Bob Moesta, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarlandCheck out Jason's suite of newsletters: https://substack.com/@calacanisFollow TWiST:Twitter: https://twitter.com/TWiStartupsYouTube: https://www.youtube.com/thisweekinInstagram: https://www.instagram.com/thisweekinstartupsTikTok: https://www.tiktok.com/@thisweekinstartupsSubstack: https://twistartups.substack.comSubscribe to the Founder University Podcast: https://www.youtube.com/@founderuniversity1916

A popular Amazon Vine hack was just killed by Amazon. Tariffs are causing lots of changes on most E-commerce marketplaces, a special workshop for Amazon Search Query Performance. These buzzing stories and more on this episode!   ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos   We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Clarification of Amazon Vine review policy https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHU1NZVlVHVEhDUTZYR01L Report: Amazon Cancels Orders From ‘Multiple Vendors' After Tariffs Announcement https://www.pymnts.com/amazon/2025/amazon-cancels-orders-from-multiple-vendors-after-tariffs-announcement/ Shein and Temu Face Massive Roadblock With New Package Duties https://www.pymnts.com/news/retail/2025/shein-and-temu-face-massive-roadblock-with-new-package-duties/ Temu pulls its U.S. Google Shopping ads https://searchengineland.com/temu-pulls-us-google-shopping-ads-454260 TikTok Shop flags US risks, promotes EU market as Trump triples tariffs on small parcels https://www.scmp.com/tech/tech-trends/article/3305864/tiktok-shop-flags-us-risks-promotes-eu-market-trump-triples-tariffs-small-parcels Amazon launches inbound-only LTL service https://www.freightwaves.com/news/amazon-launches-inbound-only-ltl-service Sponsored Display updates all existing campaign to optimize for Conversion opportunities https://advertising.amazon.com/en-us/resources/whats-new/sponsored-display-reach-and-page-visit-campaign/ The most valuable datapoint that Amazon has ever given sellers is their Search Query Performance reports!  Join Bradley + Destaney Monday at 11AM for a workshop to learn about how this data can grow your business. h10.me/sqptraining We wrap up with exciting updates from Helium 10, featuring new tools and features like the translation feature in X-Ray Keywords and a Helium 10 widget for bestseller pages. Listen in as we provide actionable strategies for sellers to optimize their Amazon presence using Helium 10's latest offerings, including understanding the crucial difference between indexing and ranking. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:01 - Amazon Vine Hack Dead? 04:35 - Amazon Tariff Repercussions 06:46 - Temu/Shein Tariff Repercussions 10:56 - TikTok Tariff Repercussions 13:02 - Amazon LTL Freight 14:56 - Sponsored Display Update 15:45 - SQP Workshop - h10.me/sqptraining 17:16 - Helium 10 New Feature Alerts 20:05 - Strategy of the Week: Index Checker