Podcasts about Google Shopping

Wenn Amazon plötzlich aus Google Shopping verschwindet, wird die Branche hellhörig. Genau das ist im Juli passiert. Und für viele war klar: Das ist mehr als nur ein kleiner Test. Für mich war es das Startsignal, tiefer zu graben – und herauszufinden, was sich aktuell bei Google Ads ändert. In dieser Folge bekommst du den zweiten Teil der wichtigsten Updates der letzten Wochen – inklusive den echten Auswirkungen auf dein Google Ads Konto: – Amazon-Pause bei Google Shopping: Warum Amazon zwischen Juli und August fast komplett aus Shopping-Anzeigen ausgestiegen ist – und was das für deine Kampagnen bedeutet. – Consent Mode 2.0: Google wird hart. Wer den Consent Mode nicht korrekt einbaut, dem droht die Kontosperrung. – Neues in Shopping-Kampagnen: Zielgruppen-Ausschlüsse endlich möglich – ein kleines Update mit riesiger Wirkung. – Mehr Transparenz bei Partnerseiten: Du kannst jetzt sehen, wo deine Anzeigen im Suchnetzwerk ausgeliefert werden – inkl. kleinanzeigen.de & Co. – Master of Scaling – das nächste große Live-Webinar: Save the Date: 25. September – alle Details in dieser Folge. Ich zeige dir nicht nur, was sich ändert – sondern auch, was du jetzt tun solltest, um keinen Cent zu verschenken. Wenn du dein Budget unter Kontrolle behalten willst, ist diese Folge Pflicht. Links: - https://searchengineland.com/amazon-pulls-out-of-google-shopping-ads-459509 - https://searchengineland.com/amazon-resumes-google-shopping-ads-international-domains-461238 - https://ppcnewsfeed.com/ppc-news/2025-07/tracking-and-ads-disabled-for-eu-sites-without-consent-mode/

Amazon hat Ende Juli alle Google-Shopping-Anzeigen gestoppt. Zufall? Test? Verhandlungstaktik? In dieser Folge zerlege ich die möglichen Gründe, erkläre, wer davon profitiert – und wie du prüfen kannst, ob jetzt deine Chance gekommen ist. Ende Juli passierte etwas, das viele Werbetreibende aufhorchen ließ: Amazon pausierte zwischen dem 21. und 23. Juli ALLE Google-Shopping-Anzeigen. Keine Produkte mehr in den Karussells, keine Anzeigen in der Suche. In dieser Folge analysiere ich die Hintergründe: von simplen Budgettests bis zu möglicher Verhandlungstaktik mit Google. Ich erkläre dir, wie sich so eine Entscheidung auf CPCs, Impression-Share und deine Sichtbarkeit auswirken kann – und warum die Veränderungen oft nicht da stattfinden, wo man sie zuerst vermutet. Du erfährst auch, warum manche Wettbewerber wie Walmart oder MediaMarkt jetzt profitieren, wieso der Effekt auf Google selbst vermutlich minimal ist – und wie du als Werbetreibender erkennst, ob es für dich eine echte Chance gibt. Plus: meine Einschätzung, wann Amazon zurück ist und was das fürs Weihnachtsgeschäft bedeutet. Links: - https://digiday.com/media-buying/amazon-has-abruptly-cut-google-shopping-ad-spending-cue-speculation/ - https://www.icepop.co/blog/amazon-exits-from-google-shopping-ads https://www.logicalposition.com/blog/amazon-pulls-out-of-google-shopping-ads-what-it-means-for-advertisers

Abonneer je op ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠onze Substack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ en ontvang een samenvatting van de aflevering, de shownotes en links naar de bronnen. [00:00] Intro[01:43] Amazon is opnieuw begonnen met adverteren via Google Shopping[06:15] Google August 2025 Spam Update – Snelle impact zichtbaar[08:39] Google lanceert bètaversie van aangekondigde Asset-studio met uitgebreide AI-mogelijkheden voor uitingen[13:44] Google onthult Nano Banana: Razendsnel, op schaal en goedkoop photoshop kwaliteit afbeeldingen aanpassen en creëren[18:58] ChatGPT en AI tools krijgen tractie terwijl Google Search afneemt, data uit de VS[20:50] Google assistant verandert in Gemini: nu echte AI als assistent?[23:46] Meta lanceert nieuwe ad-mogelijkheden richting shopping seizoen, waaronder uitrol Omnichannel Shopping ads[29:00] CBS: Online omzet met 5,6 procent gestegen in tweede kwartaal [32:00] OutroShownotes: https://www.adwise.nl/podcast/Hosts: Jeroen Roozendaal en Daan LoohuisVolg Adwise ook via:

Send us a textAmazon is back on Google Ads… sort of. But only outside the U.S. and that move says a lot. With less competition on U.S. Google Shopping, this may be the best shot DTC brands have all year. Lower CPCs and open ad space create a rare moment to test strategy and win market share.Let our team run your Google Ads while Amazon stays out of the way, this window won't stay open: https://bit.ly/3JJLHPCWatch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Capitalize on lower CPCs now, download the PPC guide built for sellers ready to scale off-Amazon: https://bit.ly/4lF0OYXWant visibility while Amazon is quiet? Get the SEO toolkit and own your traffic on and off Google: https://bit.ly/3JyMDGoDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Amazon pulled back. That's your shot. Book a DTC call and run Google Ads that actually convert: https://bit.ly/4kOz6rrTimestamps00:00 - Amazon Drops Out of Google Shopping Ads00:18 - They're Back... But Only Outside the U.S.00:52 - Why Amazon Is Stress Testing Google Shopping01:37 - Will Amazon Return Before Q4?02:00 - Strategic Shopping Events and Spend Timing02:36 - What This Means for U.S. DTC Brands03:08 - Less Competition = Lower Google Ad Costs03:41 - Why Now Is the Time to Launch Google Ads04:24 - Prepping for Q4 with Early Google Ads05:02 - Where to Learn Google Shopping for DTC Brands05:47 - Final Thoughts on Gaining Market Share Now----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Updates to variation listing Armageddon, Walmart is now tying its online offerings to its retail stores, and our brand new YouTube channel has just launched! These and more buzzing news on this week's episode! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Update to irrelevant or redundant variation theme removal https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUEszWTIyTko1MktORVVQ New YouTube Channel for the Serious Sellers Podcast and Weekly Buzz by Helium 10 https://www.youtube.com/@Helium10SeriousSellersPodcast Amazon resumes Google Shopping ads – but not in the U.S. https://searchengineland.com/amazon-resumes-google-shopping-ads-international-domains-461238 Walmart ties marketplace to stores, debuts AI seller tools https://finance.yahoo.com/news/walmart-ties-marketplace-stores-debuts-122600640.html Walmart Rolls Out Faster Deliveries for 3rd-Party Sellers https://www.pymnts.com/walmart/2025/walmart-rolls-out-faster-deliveries-for-3rd-party-sellers/ Send meltable inventory to FBA starting September 22, 2025 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVTROUlI3OFIzRFZLSkta Enrollment changes for FBA Liquidations and Donations programs https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQ0dHSzlXWFhVNlo2Q0g2 Protect your account from deactivation with Account Health Assurance https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHSFpFSlU0SkFXOEJBRlJQ Optimized targeting for Sponsored Display Conversion campaigns https://advertising.amazon.com/en-us/resources/whats-new/sponsored-display-automatic-targeting-for-conversions/ Don't miss out on these crucial updates and insights for sellers looking to thrive in the e-commerce landscape. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:51 - Variation Armageddon Update 02:29 - New YouTube Channel 03:23 - Amazon Google Ads 05:02 - Black Box Update 08:00 - AI Walmart Tools 09:52 - Walmart Next Day Delivery 10:50 - Meltable Inventory Update 11:42 - FBA Liquidations Update 12:57 - Custom Ads Rules 19:05 - Protect You Account 20:47 - Optimized Targeting

Ever wonder how Walmart, Kroger, Home Depot, and Instacart are different from a guy in a trench coat? They ask for consent before exposure! Join Simon and Jim as they dive into the often misunderstood world of retail media networks with Sky Frontier, EVP at Incremental.Discover why retail media is the Wild West of advertising, how it's moving up the funnel, and the unique challenges it poses. Learn about Sky's journey from philosophy to advertising, and why your branded search strategy might need a rethink. Plus, we tackle Amazon's recent Google Shopping mystery – did they just pull off the greatest experiment of all time?Links from the show:Skye Frontier on LinkedInIncrementalShow Notes:00:00 Welcome Back and Summer Catch-Up00:34 AI Measurement Solutions and Future Prospects01:10 Retail Media Networks: An Introduction02:21 Guest Introduction: Sky Frontier04:15 Defining Retail Media Networks06:46 Challenges in Retail Media Measurement14:12 Incrementality in Retail Media18:42 Operational Challenges and Clean Rooms22:55 Challenges in Retail Media Experimentation23:41 Econometrics and Granularity in Retail Media25:18 Synthetic Experimentation and Difference-in-Differences Analysis28:30 Future Trends in Retail Media32:28 Amazon's Strategic Shift in Advertising41:55 Concluding Thoughts on Retail Media Measurement

Musk klagt gegen Apple und OpenAI. Meta überrascht mit einer Partnerschaft mit MidJourney, statt das Unternehmen wie üblich zu übernehmen oder zu kopieren. Perplexity will ein Revenue-Share-Modell für Publisher einführen. Amazon testet den Verzicht auf Google-Ads. YouTube experimentiert mit KI-optimierten Videos – teils ohne Wissen der Creator. Wired und Business Insider entfernen 'KI-geschriebene' Artikel. Trump versucht erstmals, eine Fed-Gouverneurin abzusetzen – ein Angriff auf die Unabhängigkeit der Notenbank. Unterstütze unseren Podcast und entdecke die Angebote unserer Werbepartner auf ⁠⁠⁠⁠⁠doppelgaenger.io/werbung⁠⁠⁠⁠⁠. Vielen Dank!  Philipp Glöckler und Philipp Klöckner sprechen heute über: (00:00:00) Intro (00:01:30) Elon Musk vs. Apple & OpenAI (00:06:50) Meta & Midjourney Partnerschaft (00:11:25) Perplexity Revenue-Share Modell (00:14:41) Amazon Google-Ads (00:18:55) Pinduoduo/Temu Quartalszahlen (00:32:40) YouTube KI-Videooptimierung (00:34:20) Schmuddelecke  Shownotes Elon Musks xAI verklagt Apple und OpenAI wegen KI-Wettbewerb, App-Store-Rankings – reuters.com Neue Partnerschaft: Alexandr Wang und Midjourney – x.com Meta plant, Midjourney AI-Bilder in Feeds zu integrieren – theverge.com Perplexity führt neues Umsatzbeteiligungsmodell für Verlage ein – wsj.com Amazon investiert wieder in Google Shopping – linkedin.com China überschwemmt Lateinamerika mit billigen Waren durch Temu, SheIn, MercadoLibre – bloomberg.com YouTube nutzte heimlich KI zur Videobearbeitung – bbc.com Wired und Business Insider entfernen 'KI-geschriebene' Artikel – pressgazette.co.uk Silicon Valley startet Pro-AI-PACs zur Verteidigung der Branche bei Zwischenwahlen – wsj.com Nick Clegg über Facebook, Trump und Silicon Valley verlassen – theguardian.com Elon Musks xAI gibt Benefit Corporation Status auf – cnbc.com Trump feuert Fed-Gouverneurin: Cook sagt, sie werde nicht zurücktreten – axios.com Trump: Kein Diktator, aber manche wünschen sich einen – independent.co.uk

Send us a textAmazon sellers are facing major updates that impact variation themes, seller feedback, and customer reviews. Changes include deprecations, policy shifts, and adjustments to Google Shopping ads and FBA returns. This recap gives sellers a clear breakdown of the most important updates to watch right now.Stay ahead of Amazon's latest updates. Book a strategy call today and protect your listings before changes hit: https://bit.ly/4jMZtxuDownload our Advanced Amazon Tips for growing brands: https://bit.ly/45snCUUWatch these videos on YouTube:You're Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13-------------------------------------------------Stop wasting ad spend, use the PPC strategies in our guide to keep winning clicks that convert: https://bit.ly/4lF0OYXGet the SEO toolkit that helps you target the right keywords in every phase of your Amazon growth: https://bit.ly/457zjSlTurn your Amazon store into a sales machine, book a DTC strategy session to get your roadmap: https://bit.ly/4kOz6rrTimestamps00:00 - Amazon News Recap for Sellers00:18 - Removal of Irrelevant Variation Themes01:37 - Amazon Pulls Out of Google Shopping Ads02:45 - Seller Feedback Update: Star Ratings Only04:37 - New FBA Returns and Ownership Settings06:00 - Amazon Manufacturing Central Announcement08:13 - Customer Reviews Transition to Voice of the Customer-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

AI in the Agency: Curiosity, Change & What Keeps Me Up at Night - Richard Hill AI in eCommerce marketing. Hype or opportunity? For Richard Hill, founder of EcomOne and host of the EcomOne Podcast, the answer is clear: curiosity, testing, and embracing change are what keep an agency thriving. In this solo episode, Richard takes us behind the scenes of how his agency is experimenting with AI — from small automations to full team challenges — and why ignoring it could leave you behind. Richard Hill Richard shares his personal journey with AI, starting from curiosity at industry expos, to testing early tools like ChatGPT, and eventually running full “AI Games” at his agency. He explains how auditing his own time (and inbox!) led him to practical applications, from automated email replies to data analysis. The real message? Businesses that embrace AI will thrive. Those that don't risk being left behind — just as with every digital shift before. He also dives into how AI is changing search behavior, SEO strategy, and eCommerce growth opportunities. Whether you're curious, cautious, or already experimenting, this episode gives you a candid look at what's working and what to watch out for. Listen to the full episode now and discover why AI may just be the most exciting change since Google Shopping. Topics Covered 00:04 — Introduction: Why Richard's back on the mic solo 01:00 — The agency's busy journey into AI experimentation 03:18 — Lessons from past industry shifts (Google Shopping going paid) 05:38 — Automating inbox replies with AI (Claude + integrations) 08:05 — What keeps Richard up at night: AI's future in the agency 08:39 — Launching “The AI Games” at EcomOne (team challenges + £1,000 prize) 12:52 — How each department tested AI tools like N8N, Claude, Lovable & ChatGPT 15:08 — Using AI for smarter, faster data analysis 17:32 — Why curiosity and daily testing are key for business survival 18:44 — Richard's quirky habit: brainstorming with ChatGPT on walks 21:47 — How AI is changing search, SEO, and eCommerce content strategy 25:37 — Wrapping up: Don't get left behind — stay curious, test, and embrace change

In Folge #164 widmen sich Daniel Höhnke und Tim Schestag einem möglichen größten Umbruch in der Advertising-Industrie seit dem Start des Internets: TikTok macht GMV Max verpflichtend, Meta bereitet für 2026 den Schritt in die „Full Automation“ vor und könnte durch TikToks Tempo sogar früher gezwungen werden zu handeln. Parallel dazu treibt Google seine AI Max Kampagnen massiv nach vorne. Steht das klassische Performance Marketing damit endgültig vor dem Ende, wie wir es kennen?

8/20/25 - Episode 166Episode SummaryTL;DR SummarySmall brands should delay ad spend until product-market fit is proven (around 100 sales). Focus on Google and Meta ads, understanding the difference between search-driven intent and interruption-based discovery. Video ads are essential and can be created cheaply and reused across platforms. Expect technical setup hurdles with ad platforms, but the payoff is worthwhile. Finally, keep control early, and only outsource when you find the right partner.Episode Highlights1. Speed & Agility of Small BrandsSmall brands can move quickly, test ideas, and pivot without bureaucracy.Direct access to decision-makers allows rapid experimentation and execution.2. Start Only After Market FitSecure product-market fit first.A common milestone: get your first 100 sales before spending on ads.Those initial sales usually take more effort than the next 900.3. Intent vs. Interruption AdsIntent-based ads (Google Shopping, PPC): best when customers are actively searching.Interruption-based ads (social media, video): best for creating awareness of unknown products.The most effective starting platforms: Google and Meta (Facebook/Instagram).4. Video & CreativeNearly all small e-commerce brands should use video, but very few do.One raw video can be repurposed into multiple versions (different voiceovers, subtitles, edits).Video is more forgiving than text or photos—mistakes are less noticeable.5. Leverage Resources Across PlatformsCreative made for one channel (e.g., Amazon infographics) can be reused across other platforms.6. Setup ComplexityRunning Google ads requires multiple integrations: Shopify, Analytics, Merchant Center, and Ads.The setup can be tedious, but once done, it's smooth to maintain.7. Other Key TakeawaysBe aware of pitfalls when copying strategies from big brands.Track effectiveness with metrics like ROAS and conversion attribution.Budget realistically and allow time for optimization.Hire agencies carefully—better to start in-house and only bring on partners when aligned.Show Links PPC Pitbulls Checklist - https://www.ppcpitbulls.com/shopifyBadgezilla - Trust Badges & Icons - https://apps.shopify.com/badgezillaTranscript & Videohttps://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-166-ad-strategies-for-small-brands

Abonneer je op ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠onze Substack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ en ontvang een samenvatting van de aflevering, de shownotes en links naar de bronnen. [00:00] Intro[01:39] GPT-5: eenvoud boven revolutie[09:10] Google Chrome toont AI-reviews [12:37] OpenAI gaat de strijd aan met Google Chrome en bouwt een eigen browser[14:29] Perplexity, Search.com azen op Chrome te midden van antitrustzaak[20:00] Amazon stopt wereldwijd met Google Shopping Ads[24:56] Duitse retailers investeren fors in micro-influencers[27:36] Safari verwijdert trackingparameters en zet conversiemeting onder druk[32:00] AI-coderen (VIBE coding): snel maar risicovol[36:34] OutroShownotes: https://www.adwise.nl/podcast/Hosts: Jeroen Roozendaal en Daan LoohuisVolg Adwise ook via:

Before you spend another dollar on ads, you need to do your business math right. Download our Marketing Performance Indicators checklist to track the key metrics that accurately measure your marketing efforts.Download the checklist here: https://www.tiereleven.com/mpi Today's case study is a perfect example of why such metrics matter more than your creative or targeting efforts. The client came to us with growth goals, though their business had been in decline for three years. About 60% of their revenue was coming from existing customers, but that segment was shrinking year over year.Even with our top strategist, Ricardo Pouwels, deploying proven strategies, we weren't able to break through the tough competitive landscape. We shifted the budget from Google to Meta ads and focused on improving new customer acquisition metrics, but the client couldn't wait for the strategy to fully take effect.You'll learn that marketing can't fix a fundamentally flawed business model. Tracking metrics like new customer acquisition cost (NCAC) can show progress even when overall revenue drops, but only with realistic expectations about recovery timelines that most businesses aren't prepared to accept.In This Episode:- Introduction- Meet Tier11's growth strategist, Ricardo Pouwels- Case study: Gardening niche client with a flawed business model- Challenges with Google Shopping and price competitiveness- How pricing issues contributed to the client's decline- Testing new strategies: Meta Ad budget adjustments- What is the ideal timeframe for testing new marketing strategies?- Managing client expectations while saving a struggling business- Why a paid media strategy does not always work- What's the best way to turn around a declining seasonal business?- Why didn't we focus on email marketing to boost sales?- How to tackle business challenges with paid mediaWant to learn how to calculate your NCAC?Listen to our previous episode on NCAC: https://podcasts.apple.com/sk/podcast/part-1-the-5-step-formula-to-determine-your-ncac/id1022441491?i=1000686217283 Listen to This Episode on Your Favourite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Ricardo Pouwels: LinkedIn:

Florian hat wieder die spannendsten Updates für dich rausgepickt: Kampagnen teilen sich ungenutzte Budgets, mehr Daten im Product Opportunity Explorer und Amazon verlässt tatsächlich Google Shopping?! Das Beste: ADFERENCE bringt ein brandneues Feature für deine Zielgruppen-Optimierung an den Start. Was es kann und warum du es nicht verpassen solltest – erfährst du in dieser Folge.Alle Themen der Episode im Überblick: News #1: Ungenutze Budgets im Portfolio mit anderen Kampagnen teilen (00:24)News #2: Amazon verlässt Google Shopping (01:26)News #3: Starkes Update im Product Opportunity Explorer (03:03)News #4: TikTok Ads unterstützt jetzt Buy with Prime (04:03)Hot Tipp: Neue Zielgruppen Optimierung von ADFERENCE – Wertvollen Zielgruppen-Traffic automatisiert ausschöpfen (05:09)Links & Ressourcen:Lass den brandneuen ADFERENCE Audience Bid Optimizer für dich arbeitenKomm' in unsere Expert Class zum Product Opportunity ExplorerFragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter: https://www.adference.com/podcast-vitamin-aFür Fragen und Feedback schreib mir auf LinkedIn: https://www.linkedin.com/in/florian-nottorf/ oder hinterlasse einen Kommentar auf YouTube: https://www.youtube.com/@ADFERENCEMail: vitamin-a@adference.com

In this episode, Patrick & Emma cover high-level Prime Day observations, what Amazon and The New York Times really get out of their new AI deal, and what Amazon pulling out of Google PLAs means for Amazon, Google, and brands.

Today on our show:Bigcommerce Rebrands as Just CommerceUPS Q2 Earnings Highlights Strange Economic TimesLast Flight of the Aggregator: OpenStore Valuation BurnsAmazon Pulled out of Google Shopping for AI, not for Advertising- and finally, The Investor Minute which contains 5 items this week from the world of venture capital, acquisitions, and IPOs.Today's episode is sponsored by Mirakl.https://www.rmwcommerce.com/ecommerce-podcast-watsonweekly

Willkommen bei Back 2 Basics – der Reihe für aufstrebende E-Commerce Händler und ihren ersten Kontakt mit Affiliate Marketing - vom Next Level Affiliate Marketing Podcast. Bist du engagierter Merchant und hast bereits deinen Online-Shop bei Shopify, Woocommerce, Magento oder Shopware, und suchst nun nach einer Erweiterung zum typischen Google, Amazon, Facebook und Apple Marketing-Mix? Dein Host Nawid Company erklärt in dieser Serie klar strukturiert die Grundsteine des Affiliate-Marketingbereichs damit du bestens vorbereitet für die ersten Schritte bist. So wirst mit Back 2 Basics und der Interview-Reihe Time for Learning schnell zum Profi. Die heutige Folge behandelt folgende Themen: - Amazon Google Shopping Rückzug - CPC (Cost per Click) Preise sinken - CSS Kampagnen Strategie - Digital Market Act - E-Commerce Wettbewerb - Google Ads - Google Shopping Platzierungen - Produktvergleichsseiten (Idealo) Chance - Referral Traffic Amazon

3X MEER CONVERSIE met Google Ads voor e-commerce in Q4. Stuur ‘Q4' naar Jaap via WhatsApp voor €2.750 korting (max. 12 plekken): https://lotgenotenpodcast.nl/Whatsapp-406a AI WORKSHOP: Werk 300% efficiënter door AI. Meld je hier aan voor de workshop: https://lotgenotenpodcast.nl/Marketing-Storm-406a Inschrijven op onze nieuwsbrief? Dat kan!

Is Amazon the sleeping giant of the advertising world? Surely that's impossible... right?On this episode of the Performance Marketing Unlocked podcast, PMW's editorial team bands together to analyse some of the biggest news from the past fortnight, namely Amazon's sudden departure from Google Shopping ads and the latest respective AA/WARC and IPA Bellwether reports for the opening of 2025.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ Why did Amazon disappear from Google Shopping ads? (1:16)What do the latest AA/WARC and IPA Bellwether figures mean for adland? (12:51)Is retail media part of search? (24:21)~ Further reading ~ Amazon disappears from Google Shopping adsStrategy shift or test?: Marketers react to Amazon's shock Google Ads exit ‘Reacting fast isn't the whole story': UK ad industry on the latest AA/WARC reportAA/WARC: UK adspend increases 8% to open 2025IPA Bellwether: Increase in 'short-term' marketing budgets reverses decline Hosted on Acast. See acast.com/privacy for more information.

EU-USA-Handelsabkommen mit 15% Zöllen, Führungsumbau bei Aleph Alpha, Amazons Werbe-Rückzug, ein $6000 Humanoid von Unitree und der größte KI-Exit Europas bestimmen diese Episode. Weitere Themen reichen von n8n / Acast über KI-gestützte Deregulierung bis zu Microsoft Teams im Mercedes. Unterstütze unseren Podcast und entdecke die Angebote unserer Werbepartner auf ⁠⁠⁠⁠⁠doppelgaenger.io/werbung⁠⁠⁠⁠⁠. Vielen Dank!  Philipp Glöckler und Philipp Klöckner sprechen heute über: (00:00:00 ) Platform Group – CFO-Fluktuation & Gegendarstellung (00:05:10) Spahn-Beschaffungen (00:14:30 ) EU–USA-Deal – 15% Zoll, LNG-Einkauf, Autoindustrie (00:26:25) Sunk-Cost-Fallacy & Aleph-Alpha (00:35:00) Amazon zieht sich aus Google Shopping zurück (00:39:45) Unitree R1: Humanoider Roboter für < 6 000 $ (00:45:20) Cognigy-Exit: NICE zahlt 955 Mio. $ (00:48:30) n8n-Runde & Acast-Zahlen (00:57:45) U.S. DOGE nutzt KI zur Deregulierung (01:03:00) Microsoft Edge erhält Copilot-Modus (01:03:55) Microsoft Teams kommt in Mercedes-Fahrzeuge Shownotes Elon Musk: "Vine kehrt als KI-Version zurück" – x.comAleph Alpha: Reto Spörri wird Co-Chef – Spekulationen – handelsblatt.comWohltätigkeitsorganisation-Schließung beleuchtet Biotech-Milliardär hinter den 'Steroid-Olympics' – ftm.euAmazon verlässt Google Shopping-Werbung. – linkedin.comChinas Unitree R1: Humanoider Roboter unter $6.000 – bloomberg.com955 Millionen: Größter KI-Exit Europas – businessinsider.deDeutschlands n8n strebt 1,5 Mrd. $ Bewertung an – ft.comMercedes-Benz integriert Microsoft Teams in Fahrzeuge – x.comMicrosofts eigener KI-Webbrowser gegen Perplexity – windowscentral.comBrüssel beschuldigt Chinas Temu, EU-Digitalvorschriften zu brechen – ft.comDOGE nutzt KI-Tool zur Reduzierung von Bundesvorschriften unter Trump – washingtonpost.com

In dieser Episode liefern Host Florian Vette und MOVESELL Marketplace Experte Ole Schleth wieder frische Marketplace-Insights, gespickt mit überraschenden Entwicklungen bei Amazon, TikTok und Walmart sowie spannenden Strategien für Marken. Amazon zieht sich zurück: Warum hat der E-Commerce-Gigant seine Anzeigen auf Google Shopping weltweit gestoppt – und welche Chancen eröffnet das für Marken, die jetzt selbst auf Google aktiv werden? Vorsprung am Starttag: Vine-Bewertungen gibt's nun schon vor Launch – wie können Seller mit bis zu 30 geprüften Reviews vom ersten Verkaufstag an durchstarten? TikTok spaltet sich: Was bedeutet die Abkopplung der US-Version von ByteDance – und warum könnte ein veränderter Algorithmus das Nutzerverhalten komplett umkrempeln? Gebühren im Griff: Mit dem neuen Seller-Tool lassen sich alle Kosten transparent berechnen und optimieren – lohnt sich ein genauer Blick für jeden Händler? Walmart mit Visionen: Ist die klassische Suchleiste bald passé? Wie realistisch ist die Ankündigung, dass Conversational AI Bots den Produktsuche-Alltag ersetzen sollen – und wie könnte Amazon reagieren?

Send us a textAmazon pulled back hard from Google Shopping Ads in a move that's raising questions across ecommerce. Brands may see lower cost per click and new chances to take more share. Timing after Prime Day and platform control point to deeper ad budget shifts and testing in off-platform strategies.Start taking advantage of low CPC before Amazon jumps back in. Book a call with us: https://bit.ly/4jMZtxu#EcommerceMarketing #GoogleShoppingAds #AmazonSellers #CPCStrategy #OnlineAdvertisingWatch these videos on YouTube:The Secret to Consistent Amazon Results Most People Miss! https://www.youtube.com/watch?v=_theSHY6S0Q&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmYWhy Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-------------------------------------------------Struggling with ads? Download our free PPC guide made for Amazon sellers: https://bit.ly/4lF0OYXWant better rankings? Grab the free Amazon SEO toolkit and start fixing your listings: https://bit.ly/457zjSlDon't wait for trouble, download the Crisis Kit before your account goes down: https://bit.ly/4maWHn0Timestamps00:00 - Amazon Suddenly Stops All Google Shopping Ads00:38 - Major Drop in Google Impressions Across Markets01:29 - Industry Voices Weigh In on the Pullback02:10 - Amazon's Past Patterns with Ad Pauses02:55 - What This Means for Other Sellers and CPC04:03 - Amazon May Shift Focus to Internal Ad Ecosystem05:07 - Speculation on Internal Budgets and Google Relations05:55 - Now Might Be the Time to Try Google Shopping-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

This week on Marketing O'Clock Google now requires AI Max for brand inclusions and exclusions in new Search campaigns, effectively putting core brand controls behind its automation wall. A “brand” new conversion action arrives in Google Ads, and Amazon checks out of Google Shopping. Visit us at - https://marketingoclock.com/

Das ist das KI-Update vom 28. Juli 2025 mit diesen Themen: OpenAI plant GPT-5 Neue KI-Funktionen in Google Shopping Bias in der KI Neuer preiswerter humanoider Roboter Links zu allen Themen der heutigen Folge findet Ihr hier: https://heise.de/-10501235 https://www.heise.de/thema/KI-Update https://pro.heise.de/ki/ https://www.heise.de/newsletter/anmeldung.html?id=ki-update https://www.heise.de/thema/Kuenstliche-Intelligenz https://the-decoder.de/ https://www.heiseplus.de/podcast https://www.ct.de/ki Eine neue Folge gibt es montags, mittwochs und freitags ab 15 Uhr.

Ich dachte, mehr Kampagnen bringen mehr Sichtbarkeit. Falsch gedacht. Erst als ich verstanden habe, wie Google intern entscheidet, welches Produkt wann ausgespielt wird, wurde mir klar: Ich habe mein Werbebudget teilweise gegen mich selbst eingesetzt. In dieser Folge zeige ich dir, wie du diese Falle vermeidest – und deine Kampagnen endlich sauber steuerst. Weniger ist manchmal mehr – das gilt vor allem für Google Shopping Kampagnen. Ich sehe es fast täglich: Händler:innen haben mehrere PMAX und Shopping-Kampagnen parallel laufen. Klingt nach Skalierung, ist aber oft genau das Gegenteil. Denn: Google lässt deine Kampagnen gegeneinander antreten. Was dann passiert, ist unsichtbare Kannibalisierung. Ich war selbst überrascht, als ich tiefer in die Mechanik gegangen bin: Wer alle Produkte in alle Kampagnen kippt, überlässt Google die Entscheidung – basierend auf Geboten, nicht auf Strategie. Das kann teuer werden. In dieser Folge erkläre ich dir, wie du saubere Kampagnenstrukturen aufbaust – mit Inventarfiltern, benutzerdefinierten Labels und Kampagnen-Prioritäten. Ich zeige dir auch, warum zu viele kleine Kampagnen manchmal genauso schädlich sind wie eine einzige große. Du bekommst konkrete Beispiele für Produktgruppen, Filterlogiken und wie du Assets in PMAX richtig steuerst. Wenn du sicherstellen willst, dass deine Kampagnen sich nicht mehr selbst blockieren – dann ist diese Folge Pflichtprogramm.

If you're looking to ramp up your Google Ads game, optimising your shopping feed is a crucial step you shouldn't overlook. In this episode with Danny Ireland, we dive deep into how feeding the algorithm as much data as possible can significantly enhance your ad performance. Whether you're new to the game or a seasoned pro, this episode is packed with actionable tips that can help you refine your approach to Google Ads and ultimately drive better results for your business.In this episode, we take a closer look at the potential of Google Ads through the lens of feed optimisation. It's a topic that often gets overlooked in the broader discussion of eCommerce marketing strategies. Danny breaks down the mechanics of product feed optimisation, explaining how crucial it is to enhance the data being fed into Google Merchant Center.The discussion focuses on the importance of data in driving performance, with Danny stressing that more data leads to better targeting and optimisation. He navigates through the various methods of improving your product feed, including the use of third-party tools for better data management.This episode is packed with actionable insights for marketers who want to ensure their product listings are not just seen but also convert effectively in an increasingly competitive environment. It also touches on future trends in digital marketing, particularly how emerging technologies like AI might influence feed optimisation strategies moving forward.This is a must-listen for anyone serious about eCommerce growth.Takeaways:Feeding the algorithm with extensive data is crucial for effective Google Shopping campaigns. To optimise your eCommerce feed, include more keywords and detailed attributes like color and material. Using a reliable feed management tool can significantly enhance how you manage and optimize your product data. The quality of your Google Shopping feed directly influences the success of your ads and overall campaign performance.Find the notes here: https://keepopt.com/261Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

In this episode of the Simple and Smart SEO Show, Crystal Waddell sits down with e-commerce marketing expert Austin Becker (Part 1 of 3).We talk about the evolution of Austin's career, from selling quirky side-hustle products to founding a thriving e-commerce digital marketing agency. You'll learn actionable insights on Google Shopping, product feed optimization, Amazon's advertising dominance, the power of Schema for Shopify SEO, and how AI is poised to reshape search and advertising. If you're an online seller or digital marketer, this episode is packed with tips and tools to upgrade your strategies for 2025 and beyond.Key Takeaways:

Ever feel like you're pouring endless effort into your e-commerce store with minimal results? You might be focusing on the wrong things entirely.Scott Austin, owner of Jade Puma and host of the Shopify Solutions podcast, delivers a wake-up call for entrepreneurs stuck in the trap of website obsession. With decades of experience working with businesses from startups to industry giants, Scott cuts through the noise with a refreshingly honest take: "Your website is not your business. Your business is your customer acquisition strategy."The hard truth is that entrepreneurship isn't for everyone. While countless YouTube videos promise "start your Shopify store in 3 minutes," Scott reveals why success actually takes years of consistent effort and strategic pivoting. He shares why immigrant entrepreneurs often succeed, how the "four-hour work week" concept has been rendered obsolete, and why understanding your customers' decision-making process is the secret to conversion rate optimization.Scott explains why Shopify has widened its lead as the undisputed platform for brands under $10 million, offering practical advice for leveraging its capabilities. He outlines a three-pronged approach to customer acquisition that works for new stores: start with SEO from day one, implement Google Shopping ads, and develop a remarketing strategy to stay top-of-mind.Most importantly, Scott challenges store owners to stop treating their websites as product catalogs and instead transform them into decision-making engines that guide customers to the perfect purchase. This shift in mindset—from simply displaying products to solving customer problems—separates thriving e-commerce businesses from those that struggle to gain traction.Whether you're just starting your e-commerce journey or feeling stuck after years in business, Scott's practical insights will help you focus on what truly matters: doing the right work, not just working hard. Ready to transform your approach to e-commerce? This episode is your roadmap to sustainable growth.How to connect with Scott?Website: https://jadepuma.comYouTube: https://www.youtube.com/@jadepumaFacebook: https://www.facebook.com/JadePumaAgencyInstagram: https://www.instagram.com/jadepumaagency/Twitter: https://x.com/jade_puma Support the show

On the Glossy Week in Review podcast, senior fashion reporter Danny Parisi and international reporter Zofia Zwieglinska break down some of the biggest fashion news of the week. This week, in our news segment, we break down Nike's return to Amazon as it rolls back the DTC-focused strategy it launched five years ago and returns to wholesale. We also discuss a lawsuit between Steve Madden and Adidas, which points to Adidas's zealous protection of its stripe motif. And finally, we talk about Maria Grazia Chiuri stepping down as artistic director of Dior's women's collection. Later in the episode, we take a deep dive into AI-powered search. Google announced last week that it is revamping its search function, infusing every step with its Gemini AI technology. For fashion brands, the most notable announcement is a new AI-powered virtual try-on option in the Google Shopping tab of search results. The tool lets users pick nearly any item of clothing from a Google Shopping result, upload a photo of themselves, and see an AI-generated image of the clothing fit to their body. The result is a bit lackluster. We test-ran the program and found it prone to jumbled text and strange outfit choices. Additionally, it sometimes alters the item itself, making it appear different from the listing. But Google's AI try-on feature does raise an interesting question for brands about the future of search engine optimization. For years, brands have structured their strategies around keyword optimization and other tactics designed to float them to the top of traditional search bar results. But as ChatGPT becomes a go-to search engine for many consumers and Google rolls out AI Mode, in which consumers can shop through a chat interface rather than a traditional search bar and results, those strategies may change. Moves like optimizing product listings to be more readable by an AI program may help get a brand to surface better in an AI search. For now, ChatGPT does not have ads in its AI search programs, but that will likely change. Google is still testing out exactly how ads will work in AI mode. But once ads become normalized within AI search, a whole new set of best practices around search optimization will need to be defined.

ChatGPT now processes over 1 billion web searches weekly, and increasingly, it's becoming your customers' personal shopping assistant, creating unprecedented opportunities for forward-thinking marketersWhile still emerging in fashion and beauty categories, ChatGPT Shopping is fundamentally different from traditional advertising, offering a product-first experience that could revolutionise how your customers discover and purchase.For businesses targeting decision-makers with spending power, understanding ChatGPT Shopping mechanics isn't just smart — it's becoming essential.In this episode, I explain:• The hidden mechanics behind how ChatGPT selects which products to recommend (including why it's product-first, then retailer — unlike Google Shopping ads)• Why ChatGPT goes beyond product feeds to research across the entire web, including Reddit discussions and authority publications• Real strategies that got our client, Zugu Case, to the #1 position for several key searches• The exact steps to optimise your product pages for AI consumption (including schema markup techniques that increase visibility)• Why ChatGPT currently shows no paid placements and how this creates a golden opportunity before advertising arrivesI also share insights from our sentiment analysis work using tools like Profound, showing how brands like Vanguard can improve their AI recommendations by adjusting their positioning strategy.As I explain in the podcast:"ChatGPT is encouraging a bit of a price war. It's not necessarily the case that you have to be the cheapest, but understanding your value proposition and making sure these AI tools can communicate it clearly is crucial."If you're ready to position your business for this new era while competitors focus solely on traditional channels, this episode provides your complete action plan for succeeding in the AI shopping revolution.Get the show notes:https://exposureninja.com/podcast/354/Listen to these episodes next:How To Rank in ChatGPT (with Client Examples)⁠https://exposureninja.com/podcast/348/How ChatGPT Search Workshttps://exposureninja.com/podcast/339/Are AI Overviews Going to Impact Your Commercial Traffic?https://exposureninja.com/podcast/dojo-48/

ChatGPT's new shopping update has arrived, and it's transforming how consumers discover and compare products online — creating unprecedented opportunities for forward-thinking marketers.With the feature available across both free and paid versions, ChatGPT has introduced a visual product carousel that directly challenges Google Shopping and Amazon — but without paid placements (for now).For businesses targeting consumers in the product research phase, mastering this new channel isn't just smart — it's becoming essential.In this episode of The Dojo, Charlie and Dale reveal:The mechanics behind how ChatGPT selects which products to recommend (including how it processes conversational queries and aggregates information from multiple sources)Strategies to make your products appear in ChatGPT's shopping results — including why structured data and comprehensive product information dramatically increases your visibilityWhy ChatGPT "remembers your preferences" and how this creates both challenges and opportunities for brands trying to enter a customer's consideration setThe exact content formats that ChatGPT favours when recommending products (based on our early testing)Charlie and Dale also share insights on what this means for the future of eCommerce marketing, including how this compresses the traditional product research journey and potentially reduces traffic to middle-funnel content sites.As Dale explains in the podcast:"If you don't crack it and nail it and get perfect marketing and a product that somebody selects at the very beginning, they may never come back into the market to search and compare between different products... You've gotta have an organic strategy and a paid strategy for ChatGPT."If you're ready to position your brand for success in this new AI-driven shopping landscape while your competitors remain fixated solely on traditional channels, this episode provides your complete action plan.Get the show notes:https://exposureninja.com/podcast/dojo-49/Listen to these episodes next:Are AI Overviews Going to Impact Your Commercial Traffic?https://exposureninja.com/podcast/dojo-48/Copy This NEXT-LEVEL GEO Strategy in 2025https://exposureninja.com/podcast/extra-043/How To Rank in ChatGPT (with Client Examples)https://exposureninja.com/podcast/348/

Wait.... how's this make sense?↪ Meta is going after ChatGPT's business. (AI app) ↪ ChatGPT is going after Amazon's business. (Shopping) ↪ Amazon is going after Google's business (Powerful LLM) ↪ And Google is going after..... OpenAI's business? (AI mode) The tech trillionaires are at it again, going blow for blow with drool-worthy AI updates. Don't spend hours on your own trying to catch up. Spend your Mondays with Everyday AI as we bring you the AI News That Matters. Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Thoughts on this? Join the conversation.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:Amazon's Nova Premier AI Model LaunchMeta AI App Powered by Llama 4Google's AI Mode Available in USDuolingo Replaces Jobs with AI ToolsTrump AI Pope Image ControversyApple and Google's Gemini AI IntegrationAnthropic Claude's New App IntegrationsNotebookLM Enhanced with Gemini 2.5 FlashOpenAI's ChatGPT Shopping Feature IntroductionTimestamps:00:00 Amazon AWS Unveils Nova Premier AI05:11 Meta Unveils AI Competitor to ChatGPT09:14 Duolingo Replaces Contractors with AI12:52 AI's Growing Impact on Hiring14:32 AI Image Mocking Catholics Sparks Outrage20:49 "Zapier Enhances Claude's Research Utility"25:09 Gemini 2.5 Update Enhancements26:19 "Gemini 2.5 Flash Enhancements"29:55 "ChatGPT Enhances Product Research"34:06 OpenAI Ventures into Affiliate Marketing37:29 Weekly AI News HighlightsKeywords:Meta AI app, Llama four, generative AI, Amazon, AWS, Nova Premier, AI model, enterprise applications, text and image inputs, long form video, 1,000,000 token context window, model distillation, AWS bedrock, Google, chatGPT, OpenAI, Meta, social media integration, Ray-Ban smart glasses, user preferences, conversational AI, Google Shopping, AI mode, search labs, AI-enhanced local business features, Duolingo, AI first business model, contract worker replacement, Donald Trump AI image, AI-generated content, political controversies, Apple, Google, Gemini AI model, Siri enhancements, Claude, AI integrations, Jira, Confluence, Zapier, Anthropic, advanced research mode, NotebookLM, Gemini 2.5 Flash, Google AI, shopping buttons, OpenAI shopping feature, affiliate fees, conversational product recommendations, Nespresso, Amazon AI, Rufus AI, personalized shopping experience, 2025 technology trends.Send Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Ready for ROI on GenAI? Go to youreverydayai.com/partner

AI and earnings took center stage this week. Perplexity's building a browser, OpenAI wants to be your shopping assistant, and Big Tech dropped their Q1 numbers. We cover: Perplexity builds a browser – CEO Aravind Srinivas explains how Comet aims to work at the operating system level, enabling actions like scraping pages, taking actions on your behalf, and improving ad targeting with granular user data. Hardware partnerships fuel expansion – Perplexity will be pre-installed on new Motorola Razrs and is in talks with Samsung. This move mirrors Google's own bundling tactics… just as Google faces antitrust heat. OpenAI launches shoppable search – You can now shop directly within ChatGPT results, with comparisons, recommendations, and product discovery baked into the interface. Shopify integration is rumored, but no ads—for now. The web is changing – In this new model, websites aren't for browsing. They're for bots to scrape, analyze, and feed insights back to the user in one seamless chat interface. Apple earnings – $95.4B in revenue, beating expectations. Hardware ticked up slightly, but services brought in $26.65B, growing 11.65% YoY. Meta earnings – $42.3B revenue (+16%), driven by ads. Ad impressions rose 5%, pricing jumped 10%. Meta boosted AI capex projections to $64–$72B. Alphabet earnings – $90.2B in revenue (+12%), strong performance in search. YouTube ads slightly missed projections. Tariff pressures are hitting Google Shopping spend. Amazon earnings – $29.3B in ad revenue, right on target, but a gloomy Q2 forecast due to tariffs and consumer uncertainty dragged stock down 4%. Microsoft earnings – $70B revenue (+13%), thanks to resilient software and cloud services. Hardware may take a hit, but they're better positioned than most to handle turbulence. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's show: Jason, Alex, and Lon discuss Figma's surprise IPO filing following its $1B breakup from Adobe, OpenAI's quiet push into social networking through a Sora image-sharing feed, and how sweeping new China tariffs are wreaking havoc on ecommerce companies—impacting jobs, supply chains, and pricing. Plus: the Substack vs. Patreon battle heats up, Lyft expands internationally, and we talk to the founders of Nerd Crawler and Cuts Clothing about how policy decisions ripple through startup land. A packed show with insights founders can't afford to miss.Timestamps:(0:00) Tariffs impact on ecommerce and CPG(2:22) Figma files to go public and Adobe's billion-dollar breakup fee(6:48) IPO market, competition, and Hammerspace's $100 million raise(9:34) Pilot - Visit https://www.pilot.com/twist and get $1,200 off your first year.(11:32) Patreon's new streaming feature and Substack's growth(19:08) Jason's experience with Patreon and Substack apps(19:33) LinkedIn Jobs - Post your first job for free at https://www.linkedin.com/twist(25:58) OpenAI's new social network and Temu's Google Shopping ads shutdown(29:24) Notion - Try it for free today at https://notion.com/twist(37:11) Nerdcrawler's business model and comic book industry economics(42:33) Marketplaces, scaling challenges, and tariff policy impact on startups(47:29) Steven Borrelli's viral tweet on tariffs and administration response(50:26) Effects of tariffs on costs, supply chain, and American manufacturing(57:56) Infrastructure, investment for US production, and potential layoffs(1:02:34) Closing remarks, endorsements, and quality of Cuts clothing(1:04:25) Addressing misconceptions about Asian manufacturing(1:05:00) OpenAI acquisition of Codium and market impact of tariff fears(1:05:52) Critique of tariff policy communication and domestic job creation discussionSubscribe to the TWiST500 newsletter: https://ticker.thisweekinstartups.comCheck out the TWIST500: https://www.twist500.comSubscribe to This Week in Startups on Apple: https://rb.gy/v19fcpCheck out:Nerd Crawler: https://nerdcrawler.comCuts: https://www.cutsclothing.com/Follow Lon:X: https://x.com/lonsFollow Alex:X: https://x.com/alexLinkedIn: ⁠https://www.linkedin.com/in/alexwilhelmFollow Jason:X: https://twitter.com/JasonLinkedIn: https://www.linkedin.com/in/jasoncalacanisThank you to our partners:(9:34) Pilot - Visit https://www.pilot.com/twist and get $1,200 off your first year.(19:33) LinkedIn Jobs - Post your first job for free at https://www.linkedin.com/twist(29:24) Notion - Try it for free today at https://notion.com/twistGreat TWIST interviews: Will Guidara, Eoghan McCabe, Steve Huffman, Brian Chesky, Bob Moesta, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarlandCheck out Jason's suite of newsletters: https://substack.com/@calacanisFollow TWiST:Twitter: https://twitter.com/TWiStartupsYouTube: https://www.youtube.com/thisweekinInstagram: https://www.instagram.com/thisweekinstartupsTikTok: https://www.tiktok.com/@thisweekinstartupsSubstack: https://twistartups.substack.comSubscribe to the Founder University Podcast: https://www.youtube.com/@founderuniversity1916

A popular Amazon Vine hack was just killed by Amazon. Tariffs are causing lots of changes on most E-commerce marketplaces, a special workshop for Amazon Search Query Performance. These buzzing stories and more on this episode!   ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos   We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Clarification of Amazon Vine review policy https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHU1NZVlVHVEhDUTZYR01L Report: Amazon Cancels Orders From ‘Multiple Vendors' After Tariffs Announcement https://www.pymnts.com/amazon/2025/amazon-cancels-orders-from-multiple-vendors-after-tariffs-announcement/ Shein and Temu Face Massive Roadblock With New Package Duties https://www.pymnts.com/news/retail/2025/shein-and-temu-face-massive-roadblock-with-new-package-duties/ Temu pulls its U.S. Google Shopping ads https://searchengineland.com/temu-pulls-us-google-shopping-ads-454260 TikTok Shop flags US risks, promotes EU market as Trump triples tariffs on small parcels https://www.scmp.com/tech/tech-trends/article/3305864/tiktok-shop-flags-us-risks-promotes-eu-market-trump-triples-tariffs-small-parcels Amazon launches inbound-only LTL service https://www.freightwaves.com/news/amazon-launches-inbound-only-ltl-service Sponsored Display updates all existing campaign to optimize for Conversion opportunities https://advertising.amazon.com/en-us/resources/whats-new/sponsored-display-reach-and-page-visit-campaign/ The most valuable datapoint that Amazon has ever given sellers is their Search Query Performance reports!  Join Bradley + Destaney Monday at 11AM for a workshop to learn about how this data can grow your business. h10.me/sqptraining We wrap up with exciting updates from Helium 10, featuring new tools and features like the translation feature in X-Ray Keywords and a Helium 10 widget for bestseller pages. Listen in as we provide actionable strategies for sellers to optimize their Amazon presence using Helium 10's latest offerings, including understanding the crucial difference between indexing and ranking. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:01 - Amazon Vine Hack Dead? 04:35 - Amazon Tariff Repercussions 06:46 - Temu/Shein Tariff Repercussions 10:56 - TikTok Tariff Repercussions 13:02 - Amazon LTL Freight 14:56 - Sponsored Display Update 15:45 - SQP Workshop - h10.me/sqptraining 17:16 - Helium 10 New Feature Alerts 20:05 - Strategy of the Week: Index Checker

It sure seems like hacks and breaches are intensifying. This week, the man behind Have I Been Pwned was phished, if it can happen to him, it can happen to anyone. Be skeptical of any message you're getting that asks you to log in or do anything else that could compromise you. We've got some other tech news to cover, tips to tech better, and picks to get. Enjoy! Watch on YouTube! - Notnerd.com and Notpicks.com INTRO (00:00) Tax Day (04:15) Importance of video at SMMW (09:05) Minecraft Movie (09:50) MAIN TOPIC: You will be pwned (12:25) Have I Been Pwned owner Troy Hunt's mailing list compromised in phishing attack https://haveibeenpwned.com/ DAVE'S PRO-TIP OF THE WEEK:  Learn for FREE at online universities (19:50) JUST THE HEADLINES: (24:54) Blue Origin mission with all-female crew, including Katy Perry, completes space trip Hacked crosswalks in Bay Area play deepfake-style messages from tech billionaires 33-year-old AmigaOS for Commodore computers gets an unexpected update Microsoft warns that anyone who deleted mysterious folder that appeared after latest Windows 11 update must take action to put it back Hugging Face has acquired the open source robot startup Pollen Robotics to help “democratize” robotics Fintech founder charged with fraud after ‘AI' shopping app found to be powered by humans in the Philippines Instagram is working on an iPad app TAKES: ChatGPT was the world's most downloaded app last month (29:15) Microsoft Patch Tuesday, April 2025 Edition (34:40) Temu pulls its U.S. Google Shopping ads (37:05) BONUS ODD TAKE:  368 Chickens game (40:10) PICKS OF THE WEEK: Dave: Shark HV371 Rocket Pro DLX Corded Stick, Removable Hand Vacuum, Advanced Swivel Steering, XL Cup, Crevice Tool, Upholstery Tool & Anti-Allergen Dust Brush, Fuchsia, Capacity (44:25) Nate: Diymore USB C Power Meter Testers,USB C Tester Power Tester Color Screen,Multimeter Tester,Three Screens Switch to Display Current,Voltage,CPU Temperature,Voltage Meter,DC4-30V/0-12A (49:25) RAMAZON PURCHASE - Giveaway! (53:25)

Trust is the currency of online success, and DJ Sprague has mastered the art of building it systematically through strategic reputation management. As the Chief Marketing Officer of Shopper Approved and a veteran with 25+ years in digital marketing, DJ reveals the hidden psychological triggers that turn browsers into buyers.The conversation opens with a fascinating exploration of what DJ calls "brand schizophrenia" – when your communication touchpoints contradict each other, confusing potential customers and eroding trust. He explains why reviews must extend beyond your website to create a consistent presence across Google Ads, Google Shopping, organic search results, and third-party review platforms. This distribution strategy doesn't just build credibility; it drives significant traffic increases, with one client experiencing an astonishing 8,000% traffic growth.Perhaps most surprising is DJ's revelation about the perfect star rating – and it's not 5.0. The sweet spot falls between 4.2 and 4.7 stars, with perfect scores actually triggering consumer skepticism. Even more counterintuitive: negative reviews can dramatically boost conversions when handled properly. Studies show conversion rates increase by up to 118% when shoppers thoroughly read negative reviews, as they demonstrate transparency and authenticity.The episode covers tactical approaches for both established businesses and newcomers with limited reviews. Beyond review collection, DJ shares complementary trust signals like prominently displayed contact information, industry affiliations, and optimized Q&A content that captures featured snippets in search results. His response strategy for reviews provides a dual benefit – demonstrating customer care while strategically incorporating keywords for SEO advantage.For e-commerce entrepreneurs looking to differentiate in increasingly competitive markets, this masterclass in reputation management offers immediately applicable strategies to build trust, increase traffic, and dramatically improve conversion rates. Whether you're just starting out or scaling an established operation, DJ's insights prove that how others perceive and talk about your business might be your most valuable marketing asset.How to connect with DJ?Offer: free digital and audio copy of our book "Reputation King" to your listeners as well: https://www.reputationking.com/download/ Website: https://www.shopperapproved.com/Podcast: https://trafficandconversionpodcast.com/ LinkedIN: https://www.linkedin.com/in/duanesprague/  Support the show

Envoyez-moi un message.Lien vers la vidéo Youtube : https://youtu.be/ZnVKiZLN2BkDans cet épisode, j'ai eu le plaisir de recevoir Elisabetta Speranza (experte Meta Ads) et Thomas Lefranc (expert Google Ads) de chez DHS Digital, pour décortiquer un cas client passé dans l'émission “Qui veut être mon associé”… et qui a explosé ses performances après son passage télévisé !

In this episode, we delve into the intricacies of conducting successful promotions, a pivotal segment in our ongoing year-long marketing program aimed at empowering businesses. We focus on strategies that not only help retailers remain competitive but also enhance customer engagement, particularly as we approach the prime spring sale season. Our discussion emphasizes that promotions extend beyond discounts; they can also include introducing new products or spotlighting significant changes within a business.https://blog.workstand.com/successful-salesWe start by laying a strong foundation: your website serves as the digital storefront that consumers first interact with. We stress the importance of ensuring your website is user-friendly and accurately reflects any promotional efforts you undertake. This includes maintaining consistency between online pricing and in-store prices to avoid alienating customers. Customers today are well-informed and intermediaries like your website often form their first impression, so we highlight the necessity of making it easy for them to find information and navigate through promotional content.Emphasizing the logistics of running a promotion, we tackle essential operational aspects such as point-of-sale (POS) system synchronization, which ensures consistency across platforms. Details like enabling shopping cart functionality for in-store pick-ups and offering financing options through partners like Klarna and PayPal allow businesses to provide a seamless shopping experience that can significantly impact conversions.As we transition from logistics to aesthetics, we explain the need for a compelling homepage hero image that reflects the current promotion—a focal point to capture attention upon entry to the website. We reminisce about the importance of keeping content relevant and up-to-date, ensuring that promotional messaging resonates with seasonal themes. When it comes to actual outreach, we prioritize email as one of the most cost-effective methods to notify customers of promotions. Social media plays a complementary role, providing a platform for sharing specific products, staff picks, and engaging visuals that build excitement. We also cover paid advertising strategies, including Google Shopping ads and the use of YouTube ads, which can be powerful tools to reach wider audiences and drive targeted traffic during promotional periods.Be sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you.If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com.Find Us on LinkedInRyan Atkinson, President + Co-OwnerSuzie Livingston, Marketing + CommunicationsMark Still, Business DevelopmentWe also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...

DJ Sprague is a pioneer in Ecommerce reputation management, helping brands turn trust into a competitive advantage. As the CMO of Shopper Approved and co-author of Reputation King, he has spent decades refining strategies that boost online credibility, improve search rankings, and drive revenue growth.Before joining Shopper Approved, DJ built his career across marketing, advertising, sales, and PR, leading companies to exponential growth—including scaling revenue from $7M to $54M in just four years. With over 35 years of experience and nearly 70 professional certifications, he applies behavioral science principles and ethical influence strategies to help Ecommerce brands win more customers through trust.Today, DJ is on a mission to redefine reputation management for online sellers. Under his leadership, Shopper Approved has become a Google review partner and the world's first Diamond Cialdini Certified Marketing Agency, setting new standards in verified reviews, social proof, and search engine dominance. As the digital landscape evolves, DJ is proving that trust isn't just a nice-to-have—it's the foundation of ecommerce success.In This Conversation We Discuss: [00:42] Intro[01:08] Displaying social proof to boost conversions[02:47] Dominating search results with positive reviews[03:45] Getting more credibility in Google Shopping[05:48] Why trust is the key to first-time buyers[09:25] The limits of review distribution[10:50] Balancing review collection across platforms[12:50] Common mistakes killing your online reputation[19:39] Real data on how reviews boost conversionsResources:Subscribe to Honest Ecommerce on YoutubeMore reviews, traffic, and conversions shopperapproved.com/YOUR REPUTATION. NEXT LEVEL reputationking.com/Follow DJ Sprague linkedin.com/in/duanespragueIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Kurt Elster, he is currently helping Shopify Plus merchants like HOONIGAN make more money at his Shopify Partner agency, Ethercycle. He is hosting a podcast with over two million downloads: The Unofficial Shopify Podcast. He is developing public Shopify apps. And he is investing, advising, or both with: Govalo, PostPilot, and other select clients and P.E. firms. Highlight Bullets> Here's a glimpse of what you would learn…. Transitioning from Amazon to Shopify for e-commerce sales.Differences in customer acquisition strategies between Amazon and Shopify.Importance of building an email list for customer engagement and retention.Utilizing Google Shopping for driving traffic to Shopify stores.Risks associated with relying solely on Amazon for sales.The significance of creating valuable content for SEO and customer trust.Exploring podcast advertising as a marketing channel.Strategies for establishing an online presence with a basic Shopify store.The role of Shopify Collective in expanding product offerings through collaboration.Emphasizing a long-term mindset and experimentation in e-commerce success.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Kurt Elster, a seasoned Shopify expert and host of the Unofficial Shopify Podcast. Kurt shares his journey from retail arbitrage to becoming a Shopify specialist, offering valuable insights for Amazon brands transitioning to Shopify. Key strategies discussed include the importance of email marketing, leveraging Google Shopping, and utilizing podcast advertising to drive traffic. Kurt emphasizes the need for a long-term approach, focusing on content creation and customer engagement to build a successful Shopify store. This episode is a must-listen for business owners aiming to scale their e-commerce operations.Here are the 3 action items that Josh identified from this episode:1. Secure Your Brand's Digital Presence Early - Reserve your domain and variations as soon as you file for a trademark to prevent future challenges in securing your desired online identity. This simple step avoids costly setbacks and protects your brand's online presence from the start.2. Prioritize Consistent Traffic Generation - Transitioning to Shopify means proactively attracting customers. Focus on creating a robust traffic generation strategy, leveraging a combination of paid ads, SEO, and Google Shopping listings to draw in visitors and increase sales.3. Build and Engage Your Audience Through Email Marketing - Begin growing your email list early, as this channel is vital for nurturing customer relationships and boosting repeat sales. Set up automated emails like welcome sequences and cart abandonment reminders, and prioritize plain-text formats for a personal touch.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comeBayWordPressFulfilled by AmazonMeta AdsGoogle ShoppingiHeartMedia/iHeartRadioTikTok AdsChatGPTKlaviyoBeehiivGoogle Merchant CenterData Feed WatchShopify CollectiveGoogle Shopping IntegrationHow to Shoot Video That Doesn't SuckThe Unofficial Shopify PodcastHooniganAether CycleWalmart MarketplaceHarley FinkelsteinSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.&n...

In this week's Omni Talk Retail Fast Five news roundup, sponsored by the A&M Consumer and Retail Group, Simbe, Mirakl, Ocampo Capital and Infios, A&M's David Schneidman and Chris Creyts joined Chris and Anne to discuss: - CVS Health's rollout of “mini-stores,” i.e. smaller stores with pharmacies but a limited retail selection - Loblaw identifying U.S. made products at shelf with a new tariff symbol - Google Shopping's new AI search features - Reckitt's claims that it has reduced product development lead times by over 60% with generative AI - And closed with an examination of Portillo's launch of its new loyalty program, not through an app, but through a digital wallet There's all that, plus Blue Steel, airline preferences, and moonlighting as social media influencers. Music by hooksounds.com

Send us a textScaling TikTok Shop ads isn't about increasing ad spend and hoping for results. It's about strategy, execution, and timing.In this episode, I walk through the four phases of scaling TikTok Shop ads using a proven structure. This approach ensures that every ad dollar is working for you, not against you.By the end of this episode, you'll understand:How to launch Product Shopping Ads (PSAs) to get immediate tractionThe role of Video Shopping Ads (VSAs) in driving visibility and conversionsWhen and how to use Cost Caps and Target ROAS to push volume while staying profitableThe power of GMV Max Campaigns, TikTok's answer to Advantage+ and PMaxIf you're serious about growing on TikTok Shop, this is the framework to follow.Key Takeaways:Scaling TikTok Shop ads isn't about spending more—it's about structure. If your campaigns aren't set up correctly, you're just burning cash.Start with Product Shopping Ads (PSAs) to capture demand. These work like Google Shopping ads inside TikTok Shop and are the best way to gain traction early.Layer in Video Shopping Ads (VSAs) to increase visibility. Creator-driven video ads help buyers see your product everywhere, building demand.Use Max Delivery first, then test Cost Cap and Target ROAS. Focus on pushing volume before optimizing for profitability.GMV Max campaigns are for serious scaling. Once you have strong traction, this is TikTok's version of Meta's Advantage+ or Google's PMax, designed for brands ready to scale big.Growth Plan: www.upgrowthcommerce.com/growGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/growJoin my Skool community and connect with other eCommerce brand owners and marketers!https://www.skool.com/tiktokshopelite/about

This week on Marketing O'Clock: Google is rolling out a new AI Search Mode with more advanced reasoning. Google Ads is shaking things up, with separate auctions for each ad spot and some sneaky double-serving. Over in Google Shopping, AI-generated fashion is here, but the runway results are questionable. Plus, all the digital marketing news you missed this week!Visit us at - https://marketingoclock.com/

In this episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone speaks with Joep van den Boer from Shoparize about the role of CSS (Comparison Shopping Services) in affiliate marketing. They discuss the importance of CSS in enhancing visibility on Google Shopping, the technical requirements for working with CSS publishers, and the evolution of CSS in the affiliate landscape. Joep shares insights on how CSS can support SMEs, strategies for working with CSS publishers, and addresses common misconceptions. The conversation also touches on the future of affiliate marketing, success stories, and the importance of testing and transparency in partnerships.Key segments of this podcast and where you can tune in to go direct: [03:11] Understanding CSS and its importance[12:48]  Strategies for working with CSS Publishers[24:57]  Common challenges and misconceptionsRate, Review & Subscribe on Apple Podcasts “I love Affiverse's Affiliate Marketing Podcast.”

The free livestreams for AI Engineer Summit are now up! Please hit the bell to help us appease the algo gods. We're also announcing a special Online Track later today.Today's Deep Research episode is our last in our series of AIE Summit preview podcasts - thanks for following along with our OpenAI, Portkey, Pydantic, Bee, and Bret Taylor episodes, and we hope you enjoy the Summit! Catch you on livestream.Everybody's going deep now. Deep Work. Deep Learning. DeepMind. If 2025 is the Year of Agents, then the 2020s are the Decade of Deep.While “LLM-powered Search” is as old as Perplexity and SearchGPT, and open source projects like GPTResearcher and clones like OpenDeepResearch exist, the difference with “Deep Research” products is they are both “agentic” (loosely meaning that an LLM decides the next step in a workflow, usually involving tools) and bundling custom-tuned frontier models (custom tuned o3 and Gemini 1.5 Flash).The reception to OpenAI's Deep Research agent has been nothing short of breathless:"Deep Research is the best public-facing AI product Google has ever released. It's like having a college-educated researcher in your pocket." - Jason Calacanis“I have had [Deep Research] write a number of ten-page papers for me, each of them outstanding. I think of the quality as comparable to having a good PhD-level research assistant, and sending that person away with a task for a week or two, or maybe more. Except Deep Research does the work in five or six minutes.” - Tyler Cowen“Deep Research is one of the best bargains in technology.” - Ben Thompson“my very approximate vibe is that it can do a single-digit percentage of all economically valuable tasks in the world, which is a wild milestone.” - sama“Using Deep Research over the past few weeks has been my own personal AGI moment. It takes 10 mins to generate accurate and thorough competitive and market research (with sources) that previously used to take me at least 3 hours.” - OAI employee“It's like a bazooka for the curious mind” - Dan Shipper“Deep research can be seen as a new interface for the internet, in addition to being an incredible agent… This paradigm will be so powerful that in the future, navigating the internet manually via a browser will be "old-school", like performing arithmetic calculations by hand.” - Jason Wei“One notable characteristic of Deep Research is its extreme patience. I think this is rapidly approaching “superhuman patience”. One realization working on this project was that intelligence and patience go really well together.” - HyungWon“I asked it to write a reference Interaction Calculus evaluator in Haskell. A few exchanges later, it gave me a complete file, including a parser, an evaluator, O(1) interactions and everything. The file compiled, and worked on my test inputs. There are some minor issues, but it is mostly correct. So, in about 30 minutes, o3 performed a job that would take me a day or so.” - Victor Taelin“Can confirm OpenAI Deep Research is quite strong. In a few minutes it did what used to take a dozen hours. The implications to knowledge work is going to be quite profound when you just ask an AI Agent to perform full tasks for you and come back with a finished result.” - Aaron Levie“Deep Research is genuinely useful” - Gary MarcusWith the advent of “Deep Research” agents, we are now routinely asking models to go through 100+ websites and generate in-depth reports on any topic. The Deep Research revolution has hit the AI scene in the last 2 weeks: * Dec 11th: Gemini Deep Research (today's guest!) rolls out with Gemini Advanced* Feb 2nd: OpenAI releases Deep Research* Feb 3rd: a dozen “Open Deep Research” clones launch* Feb 5th: Gemini 2.0 Flash GA* Feb 15th: Perplexity launches Deep Research * Feb 17th: xAI launches Deep SearchIn today's episode, we welcome Aarush Selvan and Mukund Sridhar, the lead PM and tech lead for Gemini Deep Research, the originators of the entire category. We asked detailed questions from inspiration to implementation, why they had to finetune a special model for it instead of using the standard Gemini model, how to run evals for them, and how to think about the distribution of use cases. (We also have an upcoming Gemini 2 episode with our returning first guest Logan Kilpatrick so stay tuned

Jeff Oxford is on the podcast today to talk about how you can get free Google Shopping listings as an e-commerce seller. Jeff explains what Google Shopping is, why they're not just paid ads,  and how you can achieve better rankings on Google Shopping. We also touch on why diversification away from Amazon is important and the things we have observed in SEO for e-commerce businesses. Today's episode is sponsored by Autron. Maximize your ROI with Autron's real-time algorithmic bidding, optimizing every ad dollar for smarter spending and higher returns. Start optimizing today and get 30% off for 3 months! The Big Takeaway Google Shopping is not just about ads; it's a separate search ranking. Amazon dominates Google Shopping listings, holding 50% of the top spots. Domain authority is one of the biggest factors for ranking in Google Shopping. Building backlinks to specific product pages is more effective than general domain authority. Product reviews significantly impact rankings in Google Shopping. Diversifying sales channels beyond Amazon is something worth considering. Recent SEO updates have favored e-commerce sites over content sites, so if you are new to SEO, don't be afraid!  E-commerce has seen significant growth, with a 50% increase over five years. Main image and title optimization are critical for product listings. Having keywords in product titles helps with rankings, but correlation is minimal. Lower-priced products tend to rank better in Google Shopping. Premium brands may struggle with SEO due to higher bounce rates. Core updates from Google adjust ranking factors periodically. A good mobile experience is absolutely essential for website ranking. User experience significantly impacts SEO performance. Content on collection pages can enhance SEO effectiveness. Link building remains a key strategy for improving search rankings. Timestamps 00:00 - Introduction to Google Shopping Listings 03:03 - Understanding Google Shopping and Its Importance 06:07 - Getting Started with Google Shopping Listings 09:03 - The Role of Domain Authority in Google Shopping 11:58 - Optimizing Product Pages for Google Shopping 15:05 - The Impact of Product Reviews on Rankings 17:51 - Diversifying Beyond Amazon 21:08 - The Future of E-commerce and SEO Trends 21:33 - E-commerce Growth and Optimization Strategies 30:04 - Understanding Core Updates and Their Impact 35:52 - SEO Best Practices for E-commerce in 2025 As always, if you have any questions or anything that you need help with, reach out to us at support@ecomcrew.com if you're interested.  Don't forget to leave us a review on iTunes if you enjoy our content. If you have any questions, send us an email at support@ecomcrew.com. We'd love to help you in any way we can.  Thanks for listening! Until next time, happy selling!

Nick Trueman is an expert in digital marketing, specializing in PPC and SEO strategies that drive real revenue. As the Director of PPC & SEO Consultancy at Spec Digital and Host of the Winning With Shopify Podcast, Nick has spent over 17 years helping brands scale through search and performance marketing.Nick founded Spec Digital, a leading PPC & SEO consultancy, in 2011 and has since worked with over 1,500 brands across various industries. His expertise has even influenced changes in how major search engines operate. Before Spec, he launched and successfully sold TrueLine Marketing to the Collider Group in 2013.With a deep understanding of Google & Bing advertising, website optimization, and revenue growth, Nick's insights help businesses maximize their lead generation and ecommerce success. On Winning With Shopify, he shares actionable strategies, interviews top industry experts, and dives into the latest trends shaping digital commerce.In This Conversation We Discuss: [00:09] Intro[01:29] Scaling from local to global brands[04:27] Turning an unexpected role into success[05:10] Building a business beyond a podcast[06:12] Making decisions with outdated data[08:40] Navigating post-COVID economic realities[12:13] Optimizing margins through smart supply chains[16:29] Maximizing ROI without increasing ad spend[19:11] Creating collections that actually convert[22:49] Investing in tools but never using them[25:40] Knowing your strengths in business growth[26:57] Testing before launching new features[29:40] Analyzing conversion rates vs. order value[32:02] Standing out beyond basic discounts[34:03] Forecasting demand with creative strategiesResources:Subscribe to Honest Ecommerce on YoutubeDigital Marketing Agency in Surrey spec.digital/It's Time To Win, With Our Shopify Podcast wwspodcast.com/Follow Nick Trueman uk.linkedin.com/in/ntruemanIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

1/29/25 - Episode 151Episode Summary In Episode 151 of the Shopify Solutions Podcast, host Scott Austin discusses strategies for optimizing holiday campaigns for Google Search, using Valentine's Day as a case study. He emphasizes the importance of targeting long-tail keywords, such as "Valentine's gift for 58-year-old man," "Valentine's gift for best friend," and "Valentine's gift for elementary school classmates." By analyzing these specific search queries, Scott demonstrates how businesses can better align their products with potential customers' search intent. He also highlights the significance of Google Shopping ads and the role of detailed product feeds in enhancing visibility during holiday seasons. For a more in-depth understanding, listeners are encouraged to watch the accompanying video linked in the show notes. Show Links Badgezilla - https://apps.shopify.com/badgezillaTranscript & Videohttps://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-151-optimizing-holiday-campaigns-for-google-search