Podcasts about Google Shopping

If you're looking to ramp up your Google Ads game, optimising your shopping feed is a crucial step you shouldn't overlook. In this episode with Danny Ireland, we dive deep into how feeding the algorithm as much data as possible can significantly enhance your ad performance. Whether you're new to the game or a seasoned pro, this episode is packed with actionable tips that can help you refine your approach to Google Ads and ultimately drive better results for your business.In this episode, we take a closer look at the potential of Google Ads through the lens of feed optimisation. It's a topic that often gets overlooked in the broader discussion of eCommerce marketing strategies. Danny breaks down the mechanics of product feed optimisation, explaining how crucial it is to enhance the data being fed into Google Merchant Center.The discussion focuses on the importance of data in driving performance, with Danny stressing that more data leads to better targeting and optimisation. He navigates through the various methods of improving your product feed, including the use of third-party tools for better data management.This episode is packed with actionable insights for marketers who want to ensure their product listings are not just seen but also convert effectively in an increasingly competitive environment. It also touches on future trends in digital marketing, particularly how emerging technologies like AI might influence feed optimisation strategies moving forward.This is a must-listen for anyone serious about eCommerce growth.Takeaways:Feeding the algorithm with extensive data is crucial for effective Google Shopping campaigns. To optimise your eCommerce feed, include more keywords and detailed attributes like color and material. Using a reliable feed management tool can significantly enhance how you manage and optimize your product data. The quality of your Google Shopping feed directly influences the success of your ads and overall campaign performance.Find the notes here: https://keepopt.com/261Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

In this episode of the Simple and Smart SEO Show, Crystal Waddell sits down with e-commerce marketing expert Austin Becker (Part 1 of 3).We talk about the evolution of Austin's career, from selling quirky side-hustle products to founding a thriving e-commerce digital marketing agency. You'll learn actionable insights on Google Shopping, product feed optimization, Amazon's advertising dominance, the power of Schema for Shopify SEO, and how AI is poised to reshape search and advertising. If you're an online seller or digital marketer, this episode is packed with tips and tools to upgrade your strategies for 2025 and beyond.Key Takeaways:

Ever feel like you're pouring endless effort into your e-commerce store with minimal results? You might be focusing on the wrong things entirely.Scott Austin, owner of Jade Puma and host of the Shopify Solutions podcast, delivers a wake-up call for entrepreneurs stuck in the trap of website obsession. With decades of experience working with businesses from startups to industry giants, Scott cuts through the noise with a refreshingly honest take: "Your website is not your business. Your business is your customer acquisition strategy."The hard truth is that entrepreneurship isn't for everyone. While countless YouTube videos promise "start your Shopify store in 3 minutes," Scott reveals why success actually takes years of consistent effort and strategic pivoting. He shares why immigrant entrepreneurs often succeed, how the "four-hour work week" concept has been rendered obsolete, and why understanding your customers' decision-making process is the secret to conversion rate optimization.Scott explains why Shopify has widened its lead as the undisputed platform for brands under $10 million, offering practical advice for leveraging its capabilities. He outlines a three-pronged approach to customer acquisition that works for new stores: start with SEO from day one, implement Google Shopping ads, and develop a remarketing strategy to stay top-of-mind.Most importantly, Scott challenges store owners to stop treating their websites as product catalogs and instead transform them into decision-making engines that guide customers to the perfect purchase. This shift in mindset—from simply displaying products to solving customer problems—separates thriving e-commerce businesses from those that struggle to gain traction.Whether you're just starting your e-commerce journey or feeling stuck after years in business, Scott's practical insights will help you focus on what truly matters: doing the right work, not just working hard. Ready to transform your approach to e-commerce? This episode is your roadmap to sustainable growth.How to connect with Scott?Website: https://jadepuma.comYouTube: https://www.youtube.com/@jadepumaFacebook: https://www.facebook.com/JadePumaAgencyInstagram: https://www.instagram.com/jadepumaagency/Twitter: https://x.com/jade_puma Support the show

On the Glossy Week in Review podcast, senior fashion reporter Danny Parisi and international reporter Zofia Zwieglinska break down some of the biggest fashion news of the week. This week, in our news segment, we break down Nike's return to Amazon as it rolls back the DTC-focused strategy it launched five years ago and returns to wholesale. We also discuss a lawsuit between Steve Madden and Adidas, which points to Adidas's zealous protection of its stripe motif. And finally, we talk about Maria Grazia Chiuri stepping down as artistic director of Dior's women's collection. Later in the episode, we take a deep dive into AI-powered search. Google announced last week that it is revamping its search function, infusing every step with its Gemini AI technology. For fashion brands, the most notable announcement is a new AI-powered virtual try-on option in the Google Shopping tab of search results. The tool lets users pick nearly any item of clothing from a Google Shopping result, upload a photo of themselves, and see an AI-generated image of the clothing fit to their body. The result is a bit lackluster. We test-ran the program and found it prone to jumbled text and strange outfit choices. Additionally, it sometimes alters the item itself, making it appear different from the listing. But Google's AI try-on feature does raise an interesting question for brands about the future of search engine optimization. For years, brands have structured their strategies around keyword optimization and other tactics designed to float them to the top of traditional search bar results. But as ChatGPT becomes a go-to search engine for many consumers and Google rolls out AI Mode, in which consumers can shop through a chat interface rather than a traditional search bar and results, those strategies may change. Moves like optimizing product listings to be more readable by an AI program may help get a brand to surface better in an AI search. For now, ChatGPT does not have ads in its AI search programs, but that will likely change. Google is still testing out exactly how ads will work in AI mode. But once ads become normalized within AI search, a whole new set of best practices around search optimization will need to be defined.

ChatGPT now processes over 1 billion web searches weekly, and increasingly, it's becoming your customers' personal shopping assistant, creating unprecedented opportunities for forward-thinking marketersWhile still emerging in fashion and beauty categories, ChatGPT Shopping is fundamentally different from traditional advertising, offering a product-first experience that could revolutionise how your customers discover and purchase.For businesses targeting decision-makers with spending power, understanding ChatGPT Shopping mechanics isn't just smart — it's becoming essential.In this episode, I explain:• The hidden mechanics behind how ChatGPT selects which products to recommend (including why it's product-first, then retailer — unlike Google Shopping ads)• Why ChatGPT goes beyond product feeds to research across the entire web, including Reddit discussions and authority publications• Real strategies that got our client, Zugu Case, to the #1 position for several key searches• The exact steps to optimise your product pages for AI consumption (including schema markup techniques that increase visibility)• Why ChatGPT currently shows no paid placements and how this creates a golden opportunity before advertising arrivesI also share insights from our sentiment analysis work using tools like Profound, showing how brands like Vanguard can improve their AI recommendations by adjusting their positioning strategy.As I explain in the podcast:"ChatGPT is encouraging a bit of a price war. It's not necessarily the case that you have to be the cheapest, but understanding your value proposition and making sure these AI tools can communicate it clearly is crucial."If you're ready to position your business for this new era while competitors focus solely on traditional channels, this episode provides your complete action plan for succeeding in the AI shopping revolution.Get the show notes:https://exposureninja.com/podcast/354/Listen to these episodes next:How To Rank in ChatGPT (with Client Examples)⁠https://exposureninja.com/podcast/348/How ChatGPT Search Workshttps://exposureninja.com/podcast/339/Are AI Overviews Going to Impact Your Commercial Traffic?https://exposureninja.com/podcast/dojo-48/

Ich war lange neutral, was CSS-Partner betrifft – bis ich echte Zahlen gesehen habe. Versprochene 20 % CPC-Ersparnis? In der Praxis: 0 %. In dieser Folge zeige ich dir, warum du mit einem CSS-Partner oft draufzahlst, den Support verlierst und deine Sichtbarkeit riskierst.

ChatGPT's new shopping update has arrived, and it's transforming how consumers discover and compare products online — creating unprecedented opportunities for forward-thinking marketers.With the feature available across both free and paid versions, ChatGPT has introduced a visual product carousel that directly challenges Google Shopping and Amazon — but without paid placements (for now).For businesses targeting consumers in the product research phase, mastering this new channel isn't just smart — it's becoming essential.In this episode of The Dojo, Charlie and Dale reveal:The mechanics behind how ChatGPT selects which products to recommend (including how it processes conversational queries and aggregates information from multiple sources)Strategies to make your products appear in ChatGPT's shopping results — including why structured data and comprehensive product information dramatically increases your visibilityWhy ChatGPT "remembers your preferences" and how this creates both challenges and opportunities for brands trying to enter a customer's consideration setThe exact content formats that ChatGPT favours when recommending products (based on our early testing)Charlie and Dale also share insights on what this means for the future of eCommerce marketing, including how this compresses the traditional product research journey and potentially reduces traffic to middle-funnel content sites.As Dale explains in the podcast:"If you don't crack it and nail it and get perfect marketing and a product that somebody selects at the very beginning, they may never come back into the market to search and compare between different products... You've gotta have an organic strategy and a paid strategy for ChatGPT."If you're ready to position your brand for success in this new AI-driven shopping landscape while your competitors remain fixated solely on traditional channels, this episode provides your complete action plan.Get the show notes:https://exposureninja.com/podcast/dojo-49/Listen to these episodes next:Are AI Overviews Going to Impact Your Commercial Traffic?https://exposureninja.com/podcast/dojo-48/Copy This NEXT-LEVEL GEO Strategy in 2025https://exposureninja.com/podcast/extra-043/How To Rank in ChatGPT (with Client Examples)https://exposureninja.com/podcast/348/

Wait.... how's this make sense?↪ Meta is going after ChatGPT's business. (AI app) ↪ ChatGPT is going after Amazon's business. (Shopping) ↪ Amazon is going after Google's business (Powerful LLM) ↪ And Google is going after..... OpenAI's business? (AI mode) The tech trillionaires are at it again, going blow for blow with drool-worthy AI updates. Don't spend hours on your own trying to catch up. Spend your Mondays with Everyday AI as we bring you the AI News That Matters. Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Thoughts on this? Join the conversation.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:Amazon's Nova Premier AI Model LaunchMeta AI App Powered by Llama 4Google's AI Mode Available in USDuolingo Replaces Jobs with AI ToolsTrump AI Pope Image ControversyApple and Google's Gemini AI IntegrationAnthropic Claude's New App IntegrationsNotebookLM Enhanced with Gemini 2.5 FlashOpenAI's ChatGPT Shopping Feature IntroductionTimestamps:00:00 Amazon AWS Unveils Nova Premier AI05:11 Meta Unveils AI Competitor to ChatGPT09:14 Duolingo Replaces Contractors with AI12:52 AI's Growing Impact on Hiring14:32 AI Image Mocking Catholics Sparks Outrage20:49 "Zapier Enhances Claude's Research Utility"25:09 Gemini 2.5 Update Enhancements26:19 "Gemini 2.5 Flash Enhancements"29:55 "ChatGPT Enhances Product Research"34:06 OpenAI Ventures into Affiliate Marketing37:29 Weekly AI News HighlightsKeywords:Meta AI app, Llama four, generative AI, Amazon, AWS, Nova Premier, AI model, enterprise applications, text and image inputs, long form video, 1,000,000 token context window, model distillation, AWS bedrock, Google, chatGPT, OpenAI, Meta, social media integration, Ray-Ban smart glasses, user preferences, conversational AI, Google Shopping, AI mode, search labs, AI-enhanced local business features, Duolingo, AI first business model, contract worker replacement, Donald Trump AI image, AI-generated content, political controversies, Apple, Google, Gemini AI model, Siri enhancements, Claude, AI integrations, Jira, Confluence, Zapier, Anthropic, advanced research mode, NotebookLM, Gemini 2.5 Flash, Google AI, shopping buttons, OpenAI shopping feature, affiliate fees, conversational product recommendations, Nespresso, Amazon AI, Rufus AI, personalized shopping experience, 2025 technology trends.Send Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Ready for ROI on GenAI? Go to youreverydayai.com/partner

AI and earnings took center stage this week. Perplexity's building a browser, OpenAI wants to be your shopping assistant, and Big Tech dropped their Q1 numbers. We cover: Perplexity builds a browser – CEO Aravind Srinivas explains how Comet aims to work at the operating system level, enabling actions like scraping pages, taking actions on your behalf, and improving ad targeting with granular user data. Hardware partnerships fuel expansion – Perplexity will be pre-installed on new Motorola Razrs and is in talks with Samsung. This move mirrors Google's own bundling tactics… just as Google faces antitrust heat. OpenAI launches shoppable search – You can now shop directly within ChatGPT results, with comparisons, recommendations, and product discovery baked into the interface. Shopify integration is rumored, but no ads—for now. The web is changing – In this new model, websites aren't for browsing. They're for bots to scrape, analyze, and feed insights back to the user in one seamless chat interface. Apple earnings – $95.4B in revenue, beating expectations. Hardware ticked up slightly, but services brought in $26.65B, growing 11.65% YoY. Meta earnings – $42.3B revenue (+16%), driven by ads. Ad impressions rose 5%, pricing jumped 10%. Meta boosted AI capex projections to $64–$72B. Alphabet earnings – $90.2B in revenue (+12%), strong performance in search. YouTube ads slightly missed projections. Tariff pressures are hitting Google Shopping spend. Amazon earnings – $29.3B in ad revenue, right on target, but a gloomy Q2 forecast due to tariffs and consumer uncertainty dragged stock down 4%. Microsoft earnings – $70B revenue (+13%), thanks to resilient software and cloud services. Hardware may take a hit, but they're better positioned than most to handle turbulence. Learn more about your ad choices. Visit megaphone.fm/adchoices

In der neuen Folge von webnetz Snacks spricht Katharina aus dem Paid Marketing über eine spannende Neuerung: ChatGPT hat eine Shopping-Funktion gelauncht, mit der Nutzer Produkte direkt in der Unterhaltung suchen, vergleichen und kaufen können – ohne die Plattform zu verlassen. Jetzt reinhören! Katharina gibt Einblicke, wie OpenAI mit dieser Funktion die Produktsuche verändert – und welche Auswirkungen das auf Google, Idealo & Co. hat. Sie diskutiert, was das für Paid Search, SEO, Shops und Publisher bedeutet, welche Chancen es gibt und wo Advertiser jetzt genau hinschauen sollten. Ein Muss für alle, die im Performance Marketing und E-Commerce vorne mit dabei sein wollen. Um diese 5 Themen geht es in dieser Podcast-Folge: 1. Warum ChatGPT Shopping ein Angriff auf Google und Vergleichsportale ist – und wie stark die Auswirkungen sein könnten 2. Wie unabhängig die Produktergebnisse wirklich sind – und warum unbezahlte Listings wohl nur der Anfang sind 3. Welche Produktkategorien aktuell freigeschaltet sind – und wie Händler ihre Feeds vorbereiten sollten 4. Was diese Entwicklung für SEO, SEA und den Traffic in Online-Shops bedeutet – und warum Retargeting schwerer werden könnte 5. Wie Advertiser flexibel bleiben und welche Strategien sie jetzt schon entwickeln sollten Katharina sagt: "Die neue Shopping-Funktion in ChatGPT ist nicht nur ein Angriff auf Google Shopping – das betrifft auch Idealo und Co. ChatGPT will verhindern, dass der Nutzer zur nächsten Suchmaschine wechselt. Diese Änderung betrifft nicht nur Performance Marketing – das ist auch ein SEO- und Publisher-Thema.” Mit: Katharina Knolle, Expertin für Paid Media Marketing bei webnetz

Today's show: Jason, Alex, and Lon discuss Figma's surprise IPO filing following its $1B breakup from Adobe, OpenAI's quiet push into social networking through a Sora image-sharing feed, and how sweeping new China tariffs are wreaking havoc on ecommerce companies—impacting jobs, supply chains, and pricing. Plus: the Substack vs. Patreon battle heats up, Lyft expands internationally, and we talk to the founders of Nerd Crawler and Cuts Clothing about how policy decisions ripple through startup land. A packed show with insights founders can't afford to miss.Timestamps:(0:00) Tariffs impact on ecommerce and CPG(2:22) Figma files to go public and Adobe's billion-dollar breakup fee(6:48) IPO market, competition, and Hammerspace's $100 million raise(9:34) Pilot - Visit https://www.pilot.com/twist and get $1,200 off your first year.(11:32) Patreon's new streaming feature and Substack's growth(19:08) Jason's experience with Patreon and Substack apps(19:33) LinkedIn Jobs - Post your first job for free at https://www.linkedin.com/twist(25:58) OpenAI's new social network and Temu's Google Shopping ads shutdown(29:24) Notion - Try it for free today at https://notion.com/twist(37:11) Nerdcrawler's business model and comic book industry economics(42:33) Marketplaces, scaling challenges, and tariff policy impact on startups(47:29) Steven Borrelli's viral tweet on tariffs and administration response(50:26) Effects of tariffs on costs, supply chain, and American manufacturing(57:56) Infrastructure, investment for US production, and potential layoffs(1:02:34) Closing remarks, endorsements, and quality of Cuts clothing(1:04:25) Addressing misconceptions about Asian manufacturing(1:05:00) OpenAI acquisition of Codium and market impact of tariff fears(1:05:52) Critique of tariff policy communication and domestic job creation discussionSubscribe to the TWiST500 newsletter: https://ticker.thisweekinstartups.comCheck out the TWIST500: https://www.twist500.comSubscribe to This Week in Startups on Apple: https://rb.gy/v19fcpCheck out:Nerd Crawler: https://nerdcrawler.comCuts: https://www.cutsclothing.com/Follow Lon:X: https://x.com/lonsFollow Alex:X: https://x.com/alexLinkedIn: ⁠https://www.linkedin.com/in/alexwilhelmFollow Jason:X: https://twitter.com/JasonLinkedIn: https://www.linkedin.com/in/jasoncalacanisThank you to our partners:(9:34) Pilot - Visit https://www.pilot.com/twist and get $1,200 off your first year.(19:33) LinkedIn Jobs - Post your first job for free at https://www.linkedin.com/twist(29:24) Notion - Try it for free today at https://notion.com/twistGreat TWIST interviews: Will Guidara, Eoghan McCabe, Steve Huffman, Brian Chesky, Bob Moesta, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarlandCheck out Jason's suite of newsletters: https://substack.com/@calacanisFollow TWiST:Twitter: https://twitter.com/TWiStartupsYouTube: https://www.youtube.com/thisweekinInstagram: https://www.instagram.com/thisweekinstartupsTikTok: https://www.tiktok.com/@thisweekinstartupsSubstack: https://twistartups.substack.comSubscribe to the Founder University Podcast: https://www.youtube.com/@founderuniversity1916

A popular Amazon Vine hack was just killed by Amazon. Tariffs are causing lots of changes on most E-commerce marketplaces, a special workshop for Amazon Search Query Performance. These buzzing stories and more on this episode!   ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos   We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Clarification of Amazon Vine review policy https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHU1NZVlVHVEhDUTZYR01L Report: Amazon Cancels Orders From ‘Multiple Vendors' After Tariffs Announcement https://www.pymnts.com/amazon/2025/amazon-cancels-orders-from-multiple-vendors-after-tariffs-announcement/ Shein and Temu Face Massive Roadblock With New Package Duties https://www.pymnts.com/news/retail/2025/shein-and-temu-face-massive-roadblock-with-new-package-duties/ Temu pulls its U.S. Google Shopping ads https://searchengineland.com/temu-pulls-us-google-shopping-ads-454260 TikTok Shop flags US risks, promotes EU market as Trump triples tariffs on small parcels https://www.scmp.com/tech/tech-trends/article/3305864/tiktok-shop-flags-us-risks-promotes-eu-market-trump-triples-tariffs-small-parcels Amazon launches inbound-only LTL service https://www.freightwaves.com/news/amazon-launches-inbound-only-ltl-service Sponsored Display updates all existing campaign to optimize for Conversion opportunities https://advertising.amazon.com/en-us/resources/whats-new/sponsored-display-reach-and-page-visit-campaign/ The most valuable datapoint that Amazon has ever given sellers is their Search Query Performance reports!  Join Bradley + Destaney Monday at 11AM for a workshop to learn about how this data can grow your business. h10.me/sqptraining We wrap up with exciting updates from Helium 10, featuring new tools and features like the translation feature in X-Ray Keywords and a Helium 10 widget for bestseller pages. Listen in as we provide actionable strategies for sellers to optimize their Amazon presence using Helium 10's latest offerings, including understanding the crucial difference between indexing and ranking. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:01 - Amazon Vine Hack Dead? 04:35 - Amazon Tariff Repercussions 06:46 - Temu/Shein Tariff Repercussions 10:56 - TikTok Tariff Repercussions 13:02 - Amazon LTL Freight 14:56 - Sponsored Display Update 15:45 - SQP Workshop - h10.me/sqptraining 17:16 - Helium 10 New Feature Alerts 20:05 - Strategy of the Week: Index Checker

It sure seems like hacks and breaches are intensifying. This week, the man behind Have I Been Pwned was phished, if it can happen to him, it can happen to anyone. Be skeptical of any message you're getting that asks you to log in or do anything else that could compromise you. We've got some other tech news to cover, tips to tech better, and picks to get. Enjoy! Watch on YouTube! - Notnerd.com and Notpicks.com INTRO (00:00) Tax Day (04:15) Importance of video at SMMW (09:05) Minecraft Movie (09:50) MAIN TOPIC: You will be pwned (12:25) Have I Been Pwned owner Troy Hunt's mailing list compromised in phishing attack https://haveibeenpwned.com/ DAVE'S PRO-TIP OF THE WEEK:  Learn for FREE at online universities (19:50) JUST THE HEADLINES: (24:54) Blue Origin mission with all-female crew, including Katy Perry, completes space trip Hacked crosswalks in Bay Area play deepfake-style messages from tech billionaires 33-year-old AmigaOS for Commodore computers gets an unexpected update Microsoft warns that anyone who deleted mysterious folder that appeared after latest Windows 11 update must take action to put it back Hugging Face has acquired the open source robot startup Pollen Robotics to help “democratize” robotics Fintech founder charged with fraud after ‘AI' shopping app found to be powered by humans in the Philippines Instagram is working on an iPad app TAKES: ChatGPT was the world's most downloaded app last month (29:15) Microsoft Patch Tuesday, April 2025 Edition (34:40) Temu pulls its U.S. Google Shopping ads (37:05) BONUS ODD TAKE:  368 Chickens game (40:10) PICKS OF THE WEEK: Dave: Shark HV371 Rocket Pro DLX Corded Stick, Removable Hand Vacuum, Advanced Swivel Steering, XL Cup, Crevice Tool, Upholstery Tool & Anti-Allergen Dust Brush, Fuchsia, Capacity (44:25) Nate: Diymore USB C Power Meter Testers,USB C Tester Power Tester Color Screen,Multimeter Tester,Three Screens Switch to Display Current,Voltage,CPU Temperature,Voltage Meter,DC4-30V/0-12A (49:25) RAMAZON PURCHASE - Giveaway! (53:25)

Trust is the currency of online success, and DJ Sprague has mastered the art of building it systematically through strategic reputation management. As the Chief Marketing Officer of Shopper Approved and a veteran with 25+ years in digital marketing, DJ reveals the hidden psychological triggers that turn browsers into buyers.The conversation opens with a fascinating exploration of what DJ calls "brand schizophrenia" – when your communication touchpoints contradict each other, confusing potential customers and eroding trust. He explains why reviews must extend beyond your website to create a consistent presence across Google Ads, Google Shopping, organic search results, and third-party review platforms. This distribution strategy doesn't just build credibility; it drives significant traffic increases, with one client experiencing an astonishing 8,000% traffic growth.Perhaps most surprising is DJ's revelation about the perfect star rating – and it's not 5.0. The sweet spot falls between 4.2 and 4.7 stars, with perfect scores actually triggering consumer skepticism. Even more counterintuitive: negative reviews can dramatically boost conversions when handled properly. Studies show conversion rates increase by up to 118% when shoppers thoroughly read negative reviews, as they demonstrate transparency and authenticity.The episode covers tactical approaches for both established businesses and newcomers with limited reviews. Beyond review collection, DJ shares complementary trust signals like prominently displayed contact information, industry affiliations, and optimized Q&A content that captures featured snippets in search results. His response strategy for reviews provides a dual benefit – demonstrating customer care while strategically incorporating keywords for SEO advantage.For e-commerce entrepreneurs looking to differentiate in increasingly competitive markets, this masterclass in reputation management offers immediately applicable strategies to build trust, increase traffic, and dramatically improve conversion rates. Whether you're just starting out or scaling an established operation, DJ's insights prove that how others perceive and talk about your business might be your most valuable marketing asset.How to connect with DJ?Offer: free digital and audio copy of our book "Reputation King" to your listeners as well: https://www.reputationking.com/download/ Website: https://www.shopperapproved.com/Podcast: https://trafficandconversionpodcast.com/ LinkedIN: https://www.linkedin.com/in/duanesprague/  Support the show

Webinar: Next Level Google CSS – So maximierst Du Deine Google Shopping Ads! Möchtest Du Deine Google Shopping Ads optimieren und gleichzeitig kostenlosen Traffic generieren? In unserem exklusiven Webinar erfährst Du, wie Online Shops und Digital-Agenturen mit einem eigenen Google CSS ihre Shopping Ads branden, exklusive Google-Vorteile nutzen und qualifizierte Inbound-Leads gewinnen – ganz ohne IT-Kenntnisse oder zusätzlichen Aufwand. Anhand praxisnaher Beispiele zeigen wir Dir, wie Du: ✔ Deine Google Shopping Ads mit einem eigenen CSS effizient steuerst ✔ Mehr Sichtbarkeit und Klicks bei gleichbleibendem Budget erzielst ✔ Kostenlose Reichweite durch Google-Vorteile sicherst ✔ Hochwertige Inbound-Leads generierst Jetzt kostenlos anmelden und Wettbewerbsvorteile sichern! Das wirst Du nach dem Webinar gelernt haben: Was bringt ein eigenes CSS im Vergleich zu einem fremden CSS? Für wen ist ein eigenes CSS die bessere Lösung? Welche Unterschiede bestehen bei einem CSS für Agenturen im Vergleich zu Shops? Wie bekomme ich ein eigenes CSS?

Envoyez-moi un message.Lien vers la vidéo Youtube : https://youtu.be/ZnVKiZLN2BkDans cet épisode, j'ai eu le plaisir de recevoir Elisabetta Speranza (experte Meta Ads) et Thomas Lefranc (expert Google Ads) de chez DHS Digital, pour décortiquer un cas client passé dans l'émission “Qui veut être mon associé”… et qui a explosé ses performances après son passage télévisé !

In this episode, we delve into the intricacies of conducting successful promotions, a pivotal segment in our ongoing year-long marketing program aimed at empowering businesses. We focus on strategies that not only help retailers remain competitive but also enhance customer engagement, particularly as we approach the prime spring sale season. Our discussion emphasizes that promotions extend beyond discounts; they can also include introducing new products or spotlighting significant changes within a business.https://blog.workstand.com/successful-salesWe start by laying a strong foundation: your website serves as the digital storefront that consumers first interact with. We stress the importance of ensuring your website is user-friendly and accurately reflects any promotional efforts you undertake. This includes maintaining consistency between online pricing and in-store prices to avoid alienating customers. Customers today are well-informed and intermediaries like your website often form their first impression, so we highlight the necessity of making it easy for them to find information and navigate through promotional content.Emphasizing the logistics of running a promotion, we tackle essential operational aspects such as point-of-sale (POS) system synchronization, which ensures consistency across platforms. Details like enabling shopping cart functionality for in-store pick-ups and offering financing options through partners like Klarna and PayPal allow businesses to provide a seamless shopping experience that can significantly impact conversions.As we transition from logistics to aesthetics, we explain the need for a compelling homepage hero image that reflects the current promotion—a focal point to capture attention upon entry to the website. We reminisce about the importance of keeping content relevant and up-to-date, ensuring that promotional messaging resonates with seasonal themes. When it comes to actual outreach, we prioritize email as one of the most cost-effective methods to notify customers of promotions. Social media plays a complementary role, providing a platform for sharing specific products, staff picks, and engaging visuals that build excitement. We also cover paid advertising strategies, including Google Shopping ads and the use of YouTube ads, which can be powerful tools to reach wider audiences and drive targeted traffic during promotional periods.Be sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you.If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com.Find Us on LinkedInRyan Atkinson, President + Co-OwnerSuzie Livingston, Marketing + CommunicationsMark Still, Business DevelopmentWe also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...

DJ Sprague is a pioneer in Ecommerce reputation management, helping brands turn trust into a competitive advantage. As the CMO of Shopper Approved and co-author of Reputation King, he has spent decades refining strategies that boost online credibility, improve search rankings, and drive revenue growth.Before joining Shopper Approved, DJ built his career across marketing, advertising, sales, and PR, leading companies to exponential growth—including scaling revenue from $7M to $54M in just four years. With over 35 years of experience and nearly 70 professional certifications, he applies behavioral science principles and ethical influence strategies to help Ecommerce brands win more customers through trust.Today, DJ is on a mission to redefine reputation management for online sellers. Under his leadership, Shopper Approved has become a Google review partner and the world's first Diamond Cialdini Certified Marketing Agency, setting new standards in verified reviews, social proof, and search engine dominance. As the digital landscape evolves, DJ is proving that trust isn't just a nice-to-have—it's the foundation of ecommerce success.In This Conversation We Discuss: [00:42] Intro[01:08] Displaying social proof to boost conversions[02:47] Dominating search results with positive reviews[03:45] Getting more credibility in Google Shopping[05:48] Why trust is the key to first-time buyers[09:25] The limits of review distribution[10:50] Balancing review collection across platforms[12:50] Common mistakes killing your online reputation[19:39] Real data on how reviews boost conversionsResources:Subscribe to Honest Ecommerce on YoutubeMore reviews, traffic, and conversions shopperapproved.com/YOUR REPUTATION. NEXT LEVEL reputationking.com/Follow DJ Sprague linkedin.com/in/duanespragueIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Kurt Elster, he is currently helping Shopify Plus merchants like HOONIGAN make more money at his Shopify Partner agency, Ethercycle. He is hosting a podcast with over two million downloads: The Unofficial Shopify Podcast. He is developing public Shopify apps. And he is investing, advising, or both with: Govalo, PostPilot, and other select clients and P.E. firms. Highlight Bullets> Here's a glimpse of what you would learn…. Transitioning from Amazon to Shopify for e-commerce sales.Differences in customer acquisition strategies between Amazon and Shopify.Importance of building an email list for customer engagement and retention.Utilizing Google Shopping for driving traffic to Shopify stores.Risks associated with relying solely on Amazon for sales.The significance of creating valuable content for SEO and customer trust.Exploring podcast advertising as a marketing channel.Strategies for establishing an online presence with a basic Shopify store.The role of Shopify Collective in expanding product offerings through collaboration.Emphasizing a long-term mindset and experimentation in e-commerce success.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Kurt Elster, a seasoned Shopify expert and host of the Unofficial Shopify Podcast. Kurt shares his journey from retail arbitrage to becoming a Shopify specialist, offering valuable insights for Amazon brands transitioning to Shopify. Key strategies discussed include the importance of email marketing, leveraging Google Shopping, and utilizing podcast advertising to drive traffic. Kurt emphasizes the need for a long-term approach, focusing on content creation and customer engagement to build a successful Shopify store. This episode is a must-listen for business owners aiming to scale their e-commerce operations.Here are the 3 action items that Josh identified from this episode:1. Secure Your Brand's Digital Presence Early - Reserve your domain and variations as soon as you file for a trademark to prevent future challenges in securing your desired online identity. This simple step avoids costly setbacks and protects your brand's online presence from the start.2. Prioritize Consistent Traffic Generation - Transitioning to Shopify means proactively attracting customers. Focus on creating a robust traffic generation strategy, leveraging a combination of paid ads, SEO, and Google Shopping listings to draw in visitors and increase sales.3. Build and Engage Your Audience Through Email Marketing - Begin growing your email list early, as this channel is vital for nurturing customer relationships and boosting repeat sales. Set up automated emails like welcome sequences and cart abandonment reminders, and prioritize plain-text formats for a personal touch.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comeBayWordPressFulfilled by AmazonMeta AdsGoogle ShoppingiHeartMedia/iHeartRadioTikTok AdsChatGPTKlaviyoBeehiivGoogle Merchant CenterData Feed WatchShopify CollectiveGoogle Shopping IntegrationHow to Shoot Video That Doesn't SuckThe Unofficial Shopify PodcastHooniganAether CycleWalmart MarketplaceHarley FinkelsteinSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.&n...

In this week's Omni Talk Retail Fast Five news roundup, sponsored by the A&M Consumer and Retail Group, Simbe, Mirakl, Ocampo Capital and Infios, A&M's David Schneidman and Chris Creyts joined Chris and Anne to discuss: - CVS Health's rollout of “mini-stores,” i.e. smaller stores with pharmacies but a limited retail selection - Loblaw identifying U.S. made products at shelf with a new tariff symbol - Google Shopping's new AI search features - Reckitt's claims that it has reduced product development lead times by over 60% with generative AI - And closed with an examination of Portillo's launch of its new loyalty program, not through an app, but through a digital wallet There's all that, plus Blue Steel, airline preferences, and moonlighting as social media influencers. Music by hooksounds.com

Send us a textScaling TikTok Shop ads isn't about increasing ad spend and hoping for results. It's about strategy, execution, and timing.In this episode, I walk through the four phases of scaling TikTok Shop ads using a proven structure. This approach ensures that every ad dollar is working for you, not against you.By the end of this episode, you'll understand:How to launch Product Shopping Ads (PSAs) to get immediate tractionThe role of Video Shopping Ads (VSAs) in driving visibility and conversionsWhen and how to use Cost Caps and Target ROAS to push volume while staying profitableThe power of GMV Max Campaigns, TikTok's answer to Advantage+ and PMaxIf you're serious about growing on TikTok Shop, this is the framework to follow.Key Takeaways:Scaling TikTok Shop ads isn't about spending more—it's about structure. If your campaigns aren't set up correctly, you're just burning cash.Start with Product Shopping Ads (PSAs) to capture demand. These work like Google Shopping ads inside TikTok Shop and are the best way to gain traction early.Layer in Video Shopping Ads (VSAs) to increase visibility. Creator-driven video ads help buyers see your product everywhere, building demand.Use Max Delivery first, then test Cost Cap and Target ROAS. Focus on pushing volume before optimizing for profitability.GMV Max campaigns are for serious scaling. Once you have strong traction, this is TikTok's version of Meta's Advantage+ or Google's PMax, designed for brands ready to scale big.Growth Plan: www.upgrowthcommerce.com/growGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/growJoin my Skool community and connect with other eCommerce brand owners and marketers!https://www.skool.com/tiktokshopelite/about

This week on Marketing O'Clock: Google is rolling out a new AI Search Mode with more advanced reasoning. Google Ads is shaking things up, with separate auctions for each ad spot and some sneaky double-serving. Over in Google Shopping, AI-generated fashion is here, but the runway results are questionable. Plus, all the digital marketing news you missed this week!Visit us at - https://marketingoclock.com/

Le Café de l'e-commerce, c'est le podcast qui vous propose de faire votre veille e-commerce, différemment, dans vos oreilles, même si vous avez déjà envie de parler des soldes d'été.Dans cet épisode, on vous parle de Amazon Haul qui débarque en Europe, de Google Shopping qui passe à l'IA. Mais aussi :

In this episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone speaks with Joep van den Boer from Shoparize about the role of CSS (Comparison Shopping Services) in affiliate marketing. They discuss the importance of CSS in enhancing visibility on Google Shopping, the technical requirements for working with CSS publishers, and the evolution of CSS in the affiliate landscape. Joep shares insights on how CSS can support SMEs, strategies for working with CSS publishers, and addresses common misconceptions. The conversation also touches on the future of affiliate marketing, success stories, and the importance of testing and transparency in partnerships.Key segments of this podcast and where you can tune in to go direct: [03:11] Understanding CSS and its importance[12:48]  Strategies for working with CSS Publishers[24:57]  Common challenges and misconceptionsRate, Review & Subscribe on Apple Podcasts “I love Affiverse's Affiliate Marketing Podcast.”

The free livestreams for AI Engineer Summit are now up! Please hit the bell to help us appease the algo gods. We're also announcing a special Online Track later today.Today's Deep Research episode is our last in our series of AIE Summit preview podcasts - thanks for following along with our OpenAI, Portkey, Pydantic, Bee, and Bret Taylor episodes, and we hope you enjoy the Summit! Catch you on livestream.Everybody's going deep now. Deep Work. Deep Learning. DeepMind. If 2025 is the Year of Agents, then the 2020s are the Decade of Deep.While “LLM-powered Search” is as old as Perplexity and SearchGPT, and open source projects like GPTResearcher and clones like OpenDeepResearch exist, the difference with “Deep Research” products is they are both “agentic” (loosely meaning that an LLM decides the next step in a workflow, usually involving tools) and bundling custom-tuned frontier models (custom tuned o3 and Gemini 1.5 Flash).The reception to OpenAI's Deep Research agent has been nothing short of breathless:"Deep Research is the best public-facing AI product Google has ever released. It's like having a college-educated researcher in your pocket." - Jason Calacanis“I have had [Deep Research] write a number of ten-page papers for me, each of them outstanding. I think of the quality as comparable to having a good PhD-level research assistant, and sending that person away with a task for a week or two, or maybe more. Except Deep Research does the work in five or six minutes.” - Tyler Cowen“Deep Research is one of the best bargains in technology.” - Ben Thompson“my very approximate vibe is that it can do a single-digit percentage of all economically valuable tasks in the world, which is a wild milestone.” - sama“Using Deep Research over the past few weeks has been my own personal AGI moment. It takes 10 mins to generate accurate and thorough competitive and market research (with sources) that previously used to take me at least 3 hours.” - OAI employee“It's like a bazooka for the curious mind” - Dan Shipper“Deep research can be seen as a new interface for the internet, in addition to being an incredible agent… This paradigm will be so powerful that in the future, navigating the internet manually via a browser will be "old-school", like performing arithmetic calculations by hand.” - Jason Wei“One notable characteristic of Deep Research is its extreme patience. I think this is rapidly approaching “superhuman patience”. One realization working on this project was that intelligence and patience go really well together.” - HyungWon“I asked it to write a reference Interaction Calculus evaluator in Haskell. A few exchanges later, it gave me a complete file, including a parser, an evaluator, O(1) interactions and everything. The file compiled, and worked on my test inputs. There are some minor issues, but it is mostly correct. So, in about 30 minutes, o3 performed a job that would take me a day or so.” - Victor Taelin“Can confirm OpenAI Deep Research is quite strong. In a few minutes it did what used to take a dozen hours. The implications to knowledge work is going to be quite profound when you just ask an AI Agent to perform full tasks for you and come back with a finished result.” - Aaron Levie“Deep Research is genuinely useful” - Gary MarcusWith the advent of “Deep Research” agents, we are now routinely asking models to go through 100+ websites and generate in-depth reports on any topic. The Deep Research revolution has hit the AI scene in the last 2 weeks: * Dec 11th: Gemini Deep Research (today's guest!) rolls out with Gemini Advanced* Feb 2nd: OpenAI releases Deep Research* Feb 3rd: a dozen “Open Deep Research” clones launch* Feb 5th: Gemini 2.0 Flash GA* Feb 15th: Perplexity launches Deep Research * Feb 17th: xAI launches Deep SearchIn today's episode, we welcome Aarush Selvan and Mukund Sridhar, the lead PM and tech lead for Gemini Deep Research, the originators of the entire category. We asked detailed questions from inspiration to implementation, why they had to finetune a special model for it instead of using the standard Gemini model, how to run evals for them, and how to think about the distribution of use cases. (We also have an upcoming Gemini 2 episode with our returning first guest Logan Kilpatrick so stay tuned

Jeff Oxford is on the podcast today to talk about how you can get free Google Shopping listings as an e-commerce seller. Jeff explains what Google Shopping is, why they're not just paid ads,  and how you can achieve better rankings on Google Shopping. We also touch on why diversification away from Amazon is important and the things we have observed in SEO for e-commerce businesses. Today's episode is sponsored by Autron. Maximize your ROI with Autron's real-time algorithmic bidding, optimizing every ad dollar for smarter spending and higher returns. Start optimizing today and get 30% off for 3 months! The Big Takeaway Google Shopping is not just about ads; it's a separate search ranking. Amazon dominates Google Shopping listings, holding 50% of the top spots. Domain authority is one of the biggest factors for ranking in Google Shopping. Building backlinks to specific product pages is more effective than general domain authority. Product reviews significantly impact rankings in Google Shopping. Diversifying sales channels beyond Amazon is something worth considering. Recent SEO updates have favored e-commerce sites over content sites, so if you are new to SEO, don't be afraid!  E-commerce has seen significant growth, with a 50% increase over five years. Main image and title optimization are critical for product listings. Having keywords in product titles helps with rankings, but correlation is minimal. Lower-priced products tend to rank better in Google Shopping. Premium brands may struggle with SEO due to higher bounce rates. Core updates from Google adjust ranking factors periodically. A good mobile experience is absolutely essential for website ranking. User experience significantly impacts SEO performance. Content on collection pages can enhance SEO effectiveness. Link building remains a key strategy for improving search rankings. Timestamps 00:00 - Introduction to Google Shopping Listings 03:03 - Understanding Google Shopping and Its Importance 06:07 - Getting Started with Google Shopping Listings 09:03 - The Role of Domain Authority in Google Shopping 11:58 - Optimizing Product Pages for Google Shopping 15:05 - The Impact of Product Reviews on Rankings 17:51 - Diversifying Beyond Amazon 21:08 - The Future of E-commerce and SEO Trends 21:33 - E-commerce Growth and Optimization Strategies 30:04 - Understanding Core Updates and Their Impact 35:52 - SEO Best Practices for E-commerce in 2025 As always, if you have any questions or anything that you need help with, reach out to us at support@ecomcrew.com if you're interested.  Don't forget to leave us a review on iTunes if you enjoy our content. If you have any questions, send us an email at support@ecomcrew.com. We'd love to help you in any way we can.  Thanks for listening! Until next time, happy selling!

Nick Trueman is an expert in digital marketing, specializing in PPC and SEO strategies that drive real revenue. As the Director of PPC & SEO Consultancy at Spec Digital and Host of the Winning With Shopify Podcast, Nick has spent over 17 years helping brands scale through search and performance marketing.Nick founded Spec Digital, a leading PPC & SEO consultancy, in 2011 and has since worked with over 1,500 brands across various industries. His expertise has even influenced changes in how major search engines operate. Before Spec, he launched and successfully sold TrueLine Marketing to the Collider Group in 2013.With a deep understanding of Google & Bing advertising, website optimization, and revenue growth, Nick's insights help businesses maximize their lead generation and ecommerce success. On Winning With Shopify, he shares actionable strategies, interviews top industry experts, and dives into the latest trends shaping digital commerce.In This Conversation We Discuss: [00:09] Intro[01:29] Scaling from local to global brands[04:27] Turning an unexpected role into success[05:10] Building a business beyond a podcast[06:12] Making decisions with outdated data[08:40] Navigating post-COVID economic realities[12:13] Optimizing margins through smart supply chains[16:29] Maximizing ROI without increasing ad spend[19:11] Creating collections that actually convert[22:49] Investing in tools but never using them[25:40] Knowing your strengths in business growth[26:57] Testing before launching new features[29:40] Analyzing conversion rates vs. order value[32:02] Standing out beyond basic discounts[34:03] Forecasting demand with creative strategiesResources:Subscribe to Honest Ecommerce on YoutubeDigital Marketing Agency in Surrey spec.digital/It's Time To Win, With Our Shopify Podcast wwspodcast.com/Follow Nick Trueman uk.linkedin.com/in/ntruemanIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

1/29/25 - Episode 151Episode Summary In Episode 151 of the Shopify Solutions Podcast, host Scott Austin discusses strategies for optimizing holiday campaigns for Google Search, using Valentine's Day as a case study. He emphasizes the importance of targeting long-tail keywords, such as "Valentine's gift for 58-year-old man," "Valentine's gift for best friend," and "Valentine's gift for elementary school classmates." By analyzing these specific search queries, Scott demonstrates how businesses can better align their products with potential customers' search intent. He also highlights the significance of Google Shopping ads and the role of detailed product feeds in enhancing visibility during holiday seasons. For a more in-depth understanding, listeners are encouraged to watch the accompanying video linked in the show notes. Show Links Badgezilla - https://apps.shopify.com/badgezillaTranscript & Videohttps://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-151-optimizing-holiday-campaigns-for-google-search

ช่วงนี้ฝุ่นหนัก รักษาสุขภาพกันด้วยนะทุกคน ส่วนวันนี้ยช ธัญ โจ้บองโก้ ชมพู ก็มาอัปเดตข่าวสารวงการเรื่องชาวบ้าน (ลึกลับ) ให้ฟังกันอีกเช่นเคย พร้อมแนบลิงก์ช้อปปิ้งมากมายให้ทุกคนได้เลือกสรรกัน เพราะ Google Shopping เขาฝากมา เทปนี้พบกับ เรื่องลึกลับในระบบ affiliate link ของช่องแซลมอน ที่มีใครกดซื้อกระสอบทรายไปก็ไม่รู้ / การใช้คะ ค่ะ งับ คับ แบบไหนถึงสุภาพ? / สูตรน้ำพิเศษในเซเว่น จากฝีมือแม่จีน / จริงๆ แล้วเสียงร้องไดโนเสาร์อาจจะคิ้วท์กว่าที่คิด!? / อัปเดตข่าวสารวงการทรัมป์จากแขกรับเชิญพิเศษ คุณธัญวัฒน์ อิพภูดม บก.บห. The MATTER / ต้นกล้าขอบคุณสำหรับทุกกำลังใจ / เกมยากูซ่าสุดประหลาดของธัญ และเรื่องอื่นๆ อีกมาก ในเทปนี้เรามีประกาศรางวัลคนที่ได้ตุ๊กตาจากเซี่ยงไฮ้ของพี่วิชัยด้วย ใครได้รับรางวัล อย่าลืมไปแสดงตัวใน inbox Facebook หรือ Instagram ของ Salmon Podcast น้า https://linktr.ee/untitledcase #Salmonlab #SalmonHouse #SalmonPodcast  #UntitledCase #UntitledCaseTraceTalk #ยชธัญ #UCTraceTalk #TraceTalk —--- ติดต่อโฆษณาได้ที่ podcast.salmon@gmail.com Follow Untitled Case on Instagram Salmon Podcast https://www.instagram.com/salmon_podcast/ ยช https://www.instagram.com/yodddddddd/ ธัญ https://www.instagram.com/thann401/ โจ้ https://www.instagram.com/jorborgor/ ชมพู https://www.instagram.com/chomraksa/ กั๊ง https://www.instagram.com/gunghopper/ มาร่วมจอยคอมมูนิตี้ลึกลับของชาว UC ได้ที่กลุ่ม Untitled Club by Untitled Case https://www.facebook.com/groups/289112405610043 Learn more about your ad choices. Visit megaphone.fm/adchoices

ช่วงนี้ฝุ่นหนัก รักษาสุขภาพกันด้วยนะทุกคน ส่วนวันนี้ยช ธัญ โจ้บองโก้ ชมพู ก็มาอัปเดตข่าวสารวงการเรื่องชาวบ้าน (ลึกลับ) ให้ฟังกันอีกเช่นเคย พร้อมแนบลิงก์ช้อปปิ้งมากมายให้ทุกคนได้เลือกสรรกัน เพราะ Google Shopping เขาฝากมา เทปนี้พบกับ เรื่องลึกลับในระบบ affiliate link ของช่องแซลมอน ที่มีใครกดซื้อกระสอบทรายไปก็ไม่รู้ / การใช้คะ ค่ะ งับ คับ แบบไหนถึงสุภาพ? / สูตรน้ำพิเศษในเซเว่น จากฝีมือแม่จีน / จริงๆ แล้วเสียงร้องไดโนเสาร์อาจจะคิ้วท์กว่าที่คิด!? / อัปเดตข่าวสารวงการทรัมป์จากแขกรับเชิญพิเศษ คุณธัญวัฒน์ อิพภูดม บก.บห. The MATTER / ต้นกล้าขอบคุณสำหรับทุกกำลังใจ / เกมยากูซ่าสุดประหลาดของธัญ และเรื่องอื่นๆ อีกมาก ในเทปนี้เรามีประกาศรางวัลคนที่ได้ตุ๊กตาจากเซี่ยงไฮ้ของพี่วิชัยด้วย ใครได้รับรางวัล อย่าลืมไปแสดงตัวใน inbox Facebook หรือ Instagram ของ Salmon Podcast น้า https://linktr.ee/untitledcase #Salmonlab #SalmonHouse #SalmonPodcast  #UntitledCase #UntitledCaseTraceTalk #ยชธัญ #UCTraceTalk #TraceTalk —--- ติดต่อโฆษณาได้ที่ podcast.salmon@gmail.com Follow Untitled Case on Instagram Salmon Podcast https://www.instagram.com/salmon_podcast/ ยช https://www.instagram.com/yodddddddd/ ธัญ https://www.instagram.com/thann401/ โจ้ https://www.instagram.com/jorborgor/ ชมพู https://www.instagram.com/chomraksa/ กั๊ง https://www.instagram.com/gunghopper/ มาร่วมจอยคอมมูนิตี้ลึกลับของชาว UC ได้ที่กลุ่ม Untitled Club by Untitled Case https://www.facebook.com/groups/289112405610043 Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to the NEW! Google Shopping experience where I am emphasizing on the importance of a well-structured e-commerce website for successful Google Shopping optimization, highlighting the free Google Merchant Center tool. This discussion includes SEO strategies,  product listing optimization, and the benefits of building a strong online presence to increase brand visibility and sales. I also featured audience participation and questions regarding podcast website strategies. Frequently Asked Questions: Google Shopping & E-commerce SEO 1. What is Google Shopping and why is it important for businesses? Google Shopping is a feature within Google's search engine that allows users to search for and compare products from various online retailers. It's crucial for businesses because it provides a direct channel for product discovery, allowing your products to be seen by people who are actively searching for what you offer. It's an incredibly important channel given that there are billions of searches per day. Getting your product listed on Google Shopping gives your business visibility to a huge potential customer base. 2. How do products end up on Google Shopping? Products displayed on Google Shopping originate from e-commerce websites. To be listed, your website needs to have e-commerce functionality and proper product structuring. This involves having product pages with detailed information, proper product tagging, and structured data (schema) including price, description, color, and size. This data is then linked to your website through your sitemaps, ensuring Google can find the product information it needs. 3. Is Google Shopping free to use for businesses? Yes, Google Merchant Center is a free tool that enables businesses to list their products on Google Shopping. You need a Google account to open a Merchant Center account and provide the information Google needs to show your products. While there are options for paid advertising on Google Shopping to improve visibility, the core listing of products on the platform is free. 4. What is the Google Merchant Center and why do I need it? The Google Merchant Center is where you manage how your product listings appear on Google Shopping. It allows you to upload product feeds, which are essentially spreadsheets of all of your products with necessary details that Google requires such as titles, descriptions, and product availability, and shipping information. It also allows you to create a product sitemap for submission to Google Search Console. This is crucial for ensuring your products are accurately displayed and discoverable within Google Shopping. 5. How can businesses optimize their listings on Google Shopping for better visibility? Optimizing your listings for better visibility involves a multi-faceted approach. It includes: * Ensuring detailed product descriptions with all relevant attributes (color, size, etc.) * Using high-quality product images * Managing customer reviews and ratings to improve user trust * Competitive pricing that matches market standards * Leveraging product labels, price points and other filters * Using internal and external linking strategy to increase authority * Writing blog posts and article content that creates opportunities to connect your brand with customer needs through product use cases. Enjoy this episode and happy Google Shopping! Quick Links

In this data-packed episode, Brett Curry and the OMG Commerce team break down the most successful strategies from Black Friday & Cyber Monday 2024. From optimal discount levels to timing strategies, the team shares real insights from hundreds of millions in tracked revenue across Amazon, DTC, and email channels. If you're already planning for next year's holiday season (and you should be), this episode delivers actionable insights you won't want to miss.Key Takeaways:The "sweet spot" for discounts: Amazon sellers saw the best results at 25%+ off, while DTC brands found their optimal range between 15-25% - unless going big at 50%+ (with surprising data about why the middle ground underperforms).Why individual product discounts outperformed site-wide sales across multiple channels, with specific insights about how this impacts Google Shopping ads and conversion rates.The shift to "Cyber 12" - Why the seven days before Black Friday actually outperformed the traditional Cyber 5 period on Amazon, and how to adapt your 2025 strategy accordingly.Critical timing insights for email marketing - Why the ninth email often outperformed earlier messages, and how follow-up campaigns frequently beat initial launches.The combination of broad trends and specific tactical insights makes this a valuable episode for any eCommerce brand looking to improve their holiday season performance in 2025!

“C'est très important de bosser ses fiches Google Shopping. Il faut mettre les bons mots-clés pour que nos boutiques remontent et que les points vente ne se cannibalisent pas”. Laurent Kretz échange avec Amélie Delacour, la cofondatrice de la marque de tailleurs pour femme 17h10. Elle nous explique comment elle s'est lancée dans le formalwear en créant un podcast dans lequel elle racontait la genèse de son entreprise. Une stratégie qui lui a permis de poser sa plateforme de marque, mais aussi de fédérer une belle communauté de clientes engagées. Depuis ses débuts en 2019, 17h10 a ouvert 4 boutiques (dont 2 en affiliation) et réalise en 2024 un CA de 2,5 millions d'euros. Pour profiter de -15% en boutique et sur l'eshop de 17h10, entrez le code LEPANIERDans ce nouvel épisode du Panier, vous trouverez des clés pour :00:00:00 - Intro00:07:40 - Créer des vêtements qui boostent la confiance des femmes ;00:12:30 - Se faire accompagner par un onomaturge pour trouver son nom ;00:15:20 - Lancer un podcast pour fédérer une communauté ; 00:29:55 - Ouvrir des boutiques affiliées pour se délester des coûts fixes ; 00:33:10 - Proposer une expérience client premium en recrutant des conseillers en image ; 00:43:40 - Booster les visites en magasin en misant sur l'omnicanal (et Google Shopping) ; 00:48:00 - Rendre le demi-mesure scalable en maîtrisant la durée des rdv ; 00:55:45 - Visibiliser sa marque avec des coups de comm' Pour en savoir plus sur les références abordées dans l'épisode :#276 - La Belle Boucle : De l'influence à 8,5M de CA sans ads#9 – Bonne Gueule : Fédérer sa communauté ailleurs que sur InstagramCommencer, le podcast de Nouvelles EcoutesOlivier Auroy, onomaturgeL'épisode Sauvées par l'Onomaturge de CommencerStart with the why de Simon SinekSEO sans migraineLa Robe tapis de 17h10Et quelques dernières infos à vous partager : Suivez Le Panier sur Instagram lepanier.podcast !Inscrivez- vous à la newsletter sur leanier.io pour cartonner en e-comm ! Écoutez les épisodes sur Apple Podcasts, Spotify ou encore Podcast AddictLe Panier est un podcast produit par CosaVostra, du label Orso Media.

Sometimes talking to your users is the best way to figure out why that pesky bounce rate is high. But how do you actually do that, especially if you're on a budget?   In this episode of Search Off the Record, we're learning all about user experience research (UXR) and how getting a better understanding of how your users interact with your website can help when you're looking for ways to improve it. Tune in as Iva Barisic Hafner, a user experience researcher on the Google Shopping team, explains how to use UXR methods to get to the bottom of the "why" behind user behavior.   Resources: Episode transcript → https://goo.gle/sotr085-transcript Nielsen Norman Group → https://goo.gle/3YI3xrq List of UXR methods  → https://goo.gle/40sI6Ma Iva on LinkedIn → https://goo.gle/3A7Te6E   Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

In this episode of the Dropship Podcast, we dive into dropshipping as a side hustle. We chat about high ticket dropshipping and how it can generate extra income with minimal effort. Jon highlights its flexibility, making it easy to manage alongside a full-time job. Ben shares a case study of a successful dropshipping business, showing its potential for passive income. We discuss the ease of maintaining such a business and its scalability, making it a great option for those looking to supplement their income. If you're considering dropshipping, this episode is packed with practical insights and encouragement. Links Mentioned ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Thinking about joining the course? Book a no obligation call with Jon and he'll walk you through it! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/message⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Want your question answered on the show?  Leave us a voicemail for your chance to be featured ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join Our FREE Facebook Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow DropshipBreakthru on Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe to the Dropship Breakthru ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Sponsors ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Clearsale⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  — Add this app to your business and never worry about fraud  chargebacks again. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Shopify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — The only Ecommerce platform we recommend. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Grasshopper⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Get an 800 number for your business from Grasshopper ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Rewind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Automatically back up your Shopify store data ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/PrimedMind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Get coached by the #1 Mindset Coach in the world, Elliot Roe Timestamps: Introduction to Dropshipping as a Side Hustle (00:00:00)Discussion on the flexibility of dropshipping as a side hustle and its potential for income. Passive Income Potential (00:00:31)Overview of dropshipping's passive income opportunities with minimal ongoing effort. Effort vs. Rewards (00:00:56)Exploration of initial effort required to set up the business versus ongoing rewards. Defining Side Hustle (00:01:45)Clarification on what constitutes a side hustle and time investment. Building a High Ticket Dropshipping Business (00:01:58)Comparative ease of maintaining dropshipping as a side hustle versus a full-time business. Achieving Extra Income (00:02:39)Realistic expectations for generating extra income through dropshipping. Niche Selection for Side Hustles (00:03:48)Advice on choosing simpler products for effective side hustle dropshipping. Traffic Generation Strategies (00:04:47)Discussion on using Google Shopping ads as a primary traffic source. Case Study of a Successful Dropshipping Business (00:05:02)A real-world example of a dropshipping business generating consistent income. Financial Impact of Side Hustles (00:06:16)Exploration of how an extra $1,000/month can significantly benefit individuals. Scaling Dropshipping Businesses (00:08:44)Potential to grow a dropshipping side hustle into a full-time income. Unique Product Ideas (00:09:51)Brainstorming high-ticket product ideas for dropshipping ventures. Understanding High Price Point Products (00:10:33)Encouragement to explore high-value items that can be sold online. Starting as a Side Hustle (00:11:13)Benefits of beginning dropshipping as a side hustle to gain business experience.

In this Fast Five Short we discuss Google Shopping has announced significant changes aimed at enhancing the online shopping experience through the integration of AI and more personalized features. The new updates include AI-generated briefs that help consumers make informed decisions when searching for products, like winter jackets suitable for specific climates. Additionally, the platform will offer dynamic filters for better product selection and a personalized deals page that simplifies deal discovery. The discussion highlights how these changes may alter consumer behavior by improving the search process and enabling more effective product discovery compared to traditional methods. The hosts also explore the implications for retailers, emphasizing the necessity of adapting to these evolving search dynamics to maintain competitiveness in the market. The recent updates to Google Shopping reflect a significant shift in how consumers will approach online shopping. With the integration of AI technology, the platform now offers personalized shopping experiences that cater to individual needs. For instance, if a user searches for a 'men's winter jacket for Seattle,' Google's new features will provide an AI-generated brief highlighting critical considerations for purchasing based on the local climate. This contextual information enhances the shopping process, as it not only presents product options but also informs consumers about what to look for in their purchases. The episode intricately discusses how these changes will not only improve user experience but also redefine the competitive landscape of e-commerce. As the conversation unfolds, the hosts dive into the mechanics behind these new features, including organized product categories and dynamic filters. These tools empower consumers to refine their searches based on specific preferences such as size and availability, transforming the way they navigate the online shopping experience. The introduction of a dedicated deals page is another exciting addition, allowing users to browse personalized offers that can influence their buying behavior. The episode emphasizes the importance of these innovations for retailers, urging them to adapt their online strategies to meet the new expectations set by these advancements. Toward the end of the discussion, the hosts tackle the relationship between Google Shopping and Google Lens, comparing the potential impacts of both features. While Google Lens has been heralded for its visual search capabilities, it becomes clear that the enhancements to Google Shopping may have broader implications for the retail sector. The hosts argue that these updates signal a transformative period for online shopping, with the potential to redefine consumer behavior and expectations. Retailers are encouraged to embrace these changes, as failing to do so could result in losing ground to competitors who are quick to adapt to the new landscape. Takeaways: Google Shopping is introducing AI-driven features to enhance the shopping experience for users. Users will benefit from personalized deal pages that help them find relevant discounts easily. Dynamic filters will enable shoppers to narrow down product searches based on specific preferences. The integration of credible source material alongside product searches will improve the shopping process. Retailers must adapt their strategies to align with changing consumer search behaviors on Google. Google's approach to shopping emphasizes discovery, potentially reshaping how consumers engage with eCommerce. Links referenced in this episode: google.com/shopping Companies mentioned in this episode: Google Amazon Target Thanks to the A&M Consumer and Retail Group, Avalara, Mirakl, Ownit AI, and Ocampo Capital for making this episode possible For the full episode head here: https://youtu.be/T_30gGTzlZ4

For the original iTunes version, click here. Yep, another week, more Google search ranking volatility to report on...

YouTube takes a baby step toward labeling authentic video Wimbledon tennis tournament replaces line judges with technology in break with tradition Citizen pruners The WordPress vs. WP Engine drama, explained Internet Archive hacked, data breach impacts 31 million users LLMs don't do formal reasoning - and that is a HUGE problem Google adds new features for Pixel along with Android 15 rollout October Pixel Drop: Helpful enhancements for your devices Google Shopping is getting an AI upgrade as Alphabet looks to monetize investments Google Shopping's getting a big transformation The latest Gboard beta lets you switch between Roboto and Google Sans fonts Google's Chrome Browser Starts Disabling uBlock Origin Google Messages gets a new feature that makes it easier to keep private TikTok executives know about app's effect on teens, lawsuit documents allege The Poozeum: Fossilized bug farts, T. rex poop, and more ancient coprolites Joe Trippi starts a social network: sezus Short-selling company goes after Roblox to profit Trump Signals Skepticism of Google Breakup, Citing Competition With China Defector: Year 4 in review Doritos to open first restaurant AI - generated restaurant via Taylor Lorenz Hosts: Leo Laporte, Jeff Jarvis, and Paris Martineau Download or subscribe to this show at https://twit.tv/shows/this-week-in-google. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsors: bitwarden.com/twit uscloud.com

YouTube takes a baby step toward labeling authentic video Wimbledon tennis tournament replaces line judges with technology in break with tradition Citizen pruners The WordPress vs. WP Engine drama, explained Internet Archive hacked, data breach impacts 31 million users LLMs don't do formal reasoning - and that is a HUGE problem Google adds new features for Pixel along with Android 15 rollout October Pixel Drop: Helpful enhancements for your devices Google Shopping is getting an AI upgrade as Alphabet looks to monetize investments Google Shopping's getting a big transformation The latest Gboard beta lets you switch between Roboto and Google Sans fonts Google's Chrome Browser Starts Disabling uBlock Origin Google Messages gets a new feature that makes it easier to keep private TikTok executives know about app's effect on teens, lawsuit documents allege The Poozeum: Fossilized bug farts, T. rex poop, and more ancient coprolites Joe Trippi starts a social network: sezus Short-selling company goes after Roblox to profit Trump Signals Skepticism of Google Breakup, Citing Competition With China Defector: Year 4 in review Doritos to open first restaurant AI - generated restaurant via Taylor Lorenz Hosts: Leo Laporte, Jeff Jarvis, and Paris Martineau Download or subscribe to this show at https://twit.tv/shows/this-week-in-google. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsors: bitwarden.com/twit uscloud.com

YouTube takes a baby step toward labeling authentic video Wimbledon tennis tournament replaces line judges with technology in break with tradition Citizen pruners The WordPress vs. WP Engine drama, explained Internet Archive hacked, data breach impacts 31 million users LLMs don't do formal reasoning - and that is a HUGE problem Google adds new features for Pixel along with Android 15 rollout October Pixel Drop: Helpful enhancements for your devices Google Shopping is getting an AI upgrade as Alphabet looks to monetize investments Google Shopping's getting a big transformation The latest Gboard beta lets you switch between Roboto and Google Sans fonts Google's Chrome Browser Starts Disabling uBlock Origin Google Messages gets a new feature that makes it easier to keep private TikTok executives know about app's effect on teens, lawsuit documents allege The Poozeum: Fossilized bug farts, T. rex poop, and more ancient coprolites Joe Trippi starts a social network: sezus Short-selling company goes after Roblox to profit Trump Signals Skepticism of Google Breakup, Citing Competition With China Defector: Year 4 in review Doritos to open first restaurant AI - generated restaurant via Taylor Lorenz Hosts: Leo Laporte, Jeff Jarvis, and Paris Martineau Download or subscribe to this show at https://twit.tv/shows/this-week-in-google. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsors: bitwarden.com/twit uscloud.com

YouTube takes a baby step toward labeling authentic video Wimbledon tennis tournament replaces line judges with technology in break with tradition Citizen pruners The WordPress vs. WP Engine drama, explained Internet Archive hacked, data breach impacts 31 million users LLMs don't do formal reasoning - and that is a HUGE problem Google adds new features for Pixel along with Android 15 rollout October Pixel Drop: Helpful enhancements for your devices Google Shopping is getting an AI upgrade as Alphabet looks to monetize investments Google Shopping's getting a big transformation The latest Gboard beta lets you switch between Roboto and Google Sans fonts Google's Chrome Browser Starts Disabling uBlock Origin Google Messages gets a new feature that makes it easier to keep private TikTok executives know about app's effect on teens, lawsuit documents allege The Poozeum: Fossilized bug farts, T. rex poop, and more ancient coprolites Joe Trippi starts a social network: sezus Short-selling company goes after Roblox to profit Trump Signals Skepticism of Google Breakup, Citing Competition With China Defector: Year 4 in review Doritos to open first restaurant AI - generated restaurant via Taylor Lorenz Hosts: Leo Laporte, Jeff Jarvis, and Paris Martineau Download or subscribe to this show at https://twit.tv/shows/this-week-in-google. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsors: bitwarden.com/twit uscloud.com

YouTube takes a baby step toward labeling authentic video Wimbledon tennis tournament replaces line judges with technology in break with tradition Citizen pruners The WordPress vs. WP Engine drama, explained Internet Archive hacked, data breach impacts 31 million users LLMs don't do formal reasoning - and that is a HUGE problem Google adds new features for Pixel along with Android 15 rollout October Pixel Drop: Helpful enhancements for your devices Google Shopping is getting an AI upgrade as Alphabet looks to monetize investments Google Shopping's getting a big transformation The latest Gboard beta lets you switch between Roboto and Google Sans fonts Google's Chrome Browser Starts Disabling uBlock Origin Google Messages gets a new feature that makes it easier to keep private TikTok executives know about app's effect on teens, lawsuit documents allege The Poozeum: Fossilized bug farts, T. rex poop, and more ancient coprolites Joe Trippi starts a social network: sezus Short-selling company goes after Roblox to profit Trump Signals Skepticism of Google Breakup, Citing Competition With China Defector: Year 4 in review Doritos to open first restaurant AI - generated restaurant via Taylor Lorenz Hosts: Leo Laporte, Jeff Jarvis, and Paris Martineau Download or subscribe to this show at https://twit.tv/shows/this-week-in-google. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsors: bitwarden.com/twit uscloud.com

In this episode, we're unlocking the secrets of harnessing Google Shopping to boost your e-commerce growth. Whether you're starting or looking to scale, Google Shopping offers incredible opportunities to reach potential customers. We'll cover everything from setting up your campaigns to optimising your product listings for maximum visibility. Plus, we'll share real-world examples, expert tips, and common pitfalls to avoid. So, if you're ready to turn clicks into conversions, you'rein the right place! Let's dive in and elevate your e-commerce business with the power of Google Shopping! How to Grow your eCommerce Business is brought to you by VendLab (www.vendlab.com) the multi-channel eCommerce agency. Get a copy of our book: https://bit.ly/eCommerce-Growth-Book

In this week's Omni Talk Retail Fast Five news roundup, sponsored by the A&M Consumer and Retail Group, Ownit AI, Avalara, Mirakl, and Ocampo Capital, Chris and Anne took to the Windy City to discuss: - Grabango calling it quits and what it means for the future of Just Walk Out-like tech - Exciting new AI updates from Google Shopping - Amazon's decision to unify its e-commerce efforts across Amazon.com, Amazon Fresh, and Whole Foods - JD Sports new reJD resale effort - And closed with a look at why Amazon adding a microwarehouse to a Whole Foods in Pennsylvania could be a horrible idea for Whole Foods shoppers in the long-run There's all that, plus childhood career dreams, a ranking of quick-serve fried chicken restaurants, and when was the last time Anne snapped into a Slim Jim. Music by hooksounds.com

Send us a textWatch it on YouTube: https://youtu.be/rpYvdQxjlXALearn how Google's fast 3-day shipping badge can help Ecom brands using Amazon's FBA program get more sales. Steven Pope from My Amazon Guy walks through the steps to set up this badge using multi-channel fulfillment (MCF) and explains why it's key to building trust and improving your website's checkout experience. If you're using Google Shopping and Merchant Center, this badge is essential for competing outside of Amazon.Instructions from Amazon: https://sellercentral.amazon.com/help/hub/reference/GLH4AHF5NAYJ76K5?ref=nslp_at_GMGV7P8DKGG6W84X_en-US_nslnk_2Login to Merchant center here https://www.google.com/retail/ from GoogleNew from Amazon: Showcase your fast delivery speeds on Google!!If you use Multi-Channel Fulfillment (MCF) and you have a Google Merchant Center ID, you can now showcase your fast delivery speeds and free shipping directly on Google.MCF fast badges for Google display the estimated delivery date to shoppers, which can help increase clicks and drive shoppers to your site. Additionally, if you offer free shipping, you can showcase that shopper perk alongside the MCF fast badge in your Google Shopping ads and search results.When you opt in to this integration, you can do the following:Attract shoppers' attention with fast, three-day delivery speeds displayed on your Google Shopping ads.Provide upfront delivery date estimates to help boost engagement.Increase clicks on your Google Shopping ads up to 7.6%*, which helps drive higher returns on your ad spend.To opt in, fill out this form.For more information, go to MCF fast badges for Google.*According to a June 2024 Google A/B test report, merchants saw a 1.5%-7.6% increase in clicks on Google Shopping ads in the US when their offers showed "Free 3-Day" shipping or faster. Google defines "fast" as arriving within three days from when the customer placed the order.#AmazonFBA #EcommerceShipping #GoogleShopping #AmazonSellers #FastShippingBadgeTimestamps00:00 - Why You Need a 3-Day Fast Shipping Badge00:45 - How Google Shopping Shows the Fast Shipping Badge01:20 - Setting Up Google Merchant Center for the Badge02:10 - Potential Downsides of Multi-Channel Fulfillment03:00 - The Cost Benefits of Using MCF for Ecom Brands03:35 - Final Thoughts and Subscribe for More-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

The European Commission's draft guidelines on exclusionary abuses of dominance will, once adopted, be a key document when applying EU competition law. But what is in the draft? Rona Bar-Isaac, head of competition at Addleshaw Goddard in London, joins Matthew Hall and Derek Jackson to discuss the draft guidelines and a controversial European Court of Justice judgment which was released soon after the publication of the guidelines. Listen to this episode to learn more about the components of the draft, including the Commission's two-stage approach for analysing potential exclusionary abuses of dominance and the available defences, as well as the implications for the guidelines of the Google Shopping ECJ judgment that deals with self-preferencing as an abuse. With special guest: Rona Bar-Isaac, partner, Addleshaw Goddard LLP Related Links: European Commission press release 1 August 2024 consultation on draft antitrust guidelines on exclusionary abuses European Commission consultation webpage including draft guidelines European Court of Justice press release 10 September 2024 Google Shopping judgment European Court of Justice 10 September 2024 Google Shopping judgment Addleshaw Goddard 8 August 2024 briefing on draft antitrust guidelines on exclusionary abuses Hosted by: Matthew Hall, McGuireWoods London LLP and Derek Jackson, Cohen & Gresser LLP

We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Amazon just announced dates for its October Prime Day sale — here's what to know https://www.nbcnews.com/select/shopping/amazon-october-prime-day-2024-dates-rcna171355 Walmart announced an anti-Prime Day sale and it's no joke—learn about Walmart Holiday Deals now https://www.usatoday.com/story/money/reviewed/2024/09/19/walmart-holiday-deals/75289574007/ More than half of US Gen Zers are headed to TikTok Shop this season https://www.retaildive.com/news/gen-z-tik-tok-shop-social-media-holiday-purchases/726139/ Amazon small oversize FBA fee reductions https://channelx.world/2024/09/amazon-small-oversize-fba-fee-reductions/ Maximize your brand goals efficiently with goal-based bidding in Amazon DSP https://advertising.amazon.com/en-us/resources/whats-new/amazon-dsp-goal-based-bidding/ 5 new generative AI tools to accelerate seller growth and enhance the customer shopping experience https://www.aboutamazon.com/news/innovation-at-amazon/amazon-generative-ai-seller-growth-shopping-experience In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:07 - Prime Big Deal Days 03:31 - Walmart Holiday Deals 05:14 - Gen Z Shopping on TikTok 06:25 - FBA Fee Reductions? 07:23 - Goal-Based Bidding in DSP 08:16 - Amazon Supply Chain Updates 09:50 - Buy with Prime Integrations 12:33 - Amazon Shipping App 13:00 - Faster MCF Shipments 13:37 - New Amazon AI Tools 22:11 - New Amazon Analytics Tools 23:24 - More Accelerate Updates 28:17 - Meet Bradley in South Korea 28:30 - More Upcoming Events ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript   Bradley Sutton: Prime Big Deal Days has been officially announced for specific dates. In October, amazon Accelerate had more than 20 new releases and announcements and we're going to go over almost all of them today. This and more on this week's Weekly Buzz. How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Series Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz, where we give you a rundown of all the new stories and goings on in the Amazon, Walmart, e-commerce world. We also give you training tips of the week and let you know what new things that Helium 10 has that will give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. As a matter of fact, today I don't think we're going to be able to get to any new releases or training tips, because this was the week of Amazon Accelerate. I just got back a couple hours ago and I want to try and like get everything out there while it's fresh in my mind. Hopefully I'm not going to miss anything, but we have got tons and tons to go over today.   Bradley Sutton: Let's actually first hop into just non-Accelerate related news. All right, let's go ahead Now. The first news story is from NBC News and it's entitled Amazon just announced dates for its October Prime Day sale. Here's what to know Now. You guys remember a while back, a few months ago, I had predicted when the regular Prime Day was going to be. Somehow, you know, I like use some just I used some just common sense and mathematical things based on dates that Amazon had, and I hit the exact date two months in advance, actually, three months in advance, I think. I hit it Now again. A month ago, I was like you know what, I'm going to go out on a limb and try and guess when Prime big deal days are. Take a look at what I said in August. If, again, I had to pick a date, it would be around October 9th. Now let me show you why. I noticed here that one of my products was eligible for prime big deal days window. So when I went in there, you'll notice and you guys probably have seen this yourself is that there's weeks for regular deals right All the way up to October 6th. Okay, and then the very next one it says is prime big deal days window. So first of all, it pretty much guarantees that prime big deal days is not going to be before October 6th.   Bradley Sutton: Now, historically prime big deal days, I think there was another it was called something different in 2022. It was kind of like on the second Tuesday, Wednesday, Thursday of the month. So that's why I'm thinking that, hey, it could be around October 9th, 8th, 9th, 10th, around there We'll see. You've got a lot of time to plan, but at least, again, it is now confirmed. There is another prime big deal days coming. Well, guys, Nostradamus Bradley back at it again, because, look at this prime big deal days was. Well, guys, north stardom is Bradley back at it again, because, look at this prime big deal days was announced on October 8th and 9th.   Guess what? I'm gonna make another prediction. I think I know when Black Friday is gonna be hint, hint, wink, wink. That's not a great, uh prediction. I think my prediction days are over two for two, that's it. But anyways, prime big deal days, guys.   Bradley Sutton: It's kind of like the second prime day of the year is coming on October 8th and 9th and hopefully you have gone ahead and applied for some deals. If you're going to do it, this might be the time to do Prime Exclusive Discounts. Don't forget, prime Exclusive Discounts aren't free anymore, as we reported on the Weekly Buzz. But whatever the case is, there's going to be a lot more traffic shopping online, and when I say shopping online, it is not just shopping on Amazon for this special day, because take a look at this new story from USA Today. It says Walmart announced an Anti-Prime Day sale, and it's no joke. Learn about Walmart holiday deals now, all right.   Bradley Sutton: So this is a new or special kind of discounts that Walmart is putting on. What date is going to be for these deals that will have up to 70% off? You guessed it starting October 8th. So it's kind of funny. Sometimes this Amazon and Walmart are going back and forth, trying to one up each other and make sure they don't have special days. But I think this is actually good for sellers that it's on the same day, because if you're doing deals on one site, you almost have to do deals on the other site because of price matching and things like that. So when Amazon and Walmart dates coincide, it allows you to go ahead and put the same discounts on both, and now you don't have to worry about things like buy box suppression and things like that. Now one difference, though, between prime big deal days and Walmart holiday days is this article says that it starts on the 8th, but it's set to continue through Sunday, October 13th. Now, this is important because, just like I just said, while the first couple of days are going to coincident have to worry about buy box issues. If you keep your Walmart deals going after the 9th and you have like the same maybe product identifier, like a UPC or something like that, it's possible that your buy box on Amazon might suffer if Amazon is price matching Walmart or price checking Walmart, I should say, and they could see that you have a special going on a Walmart but not on Amazon. So something to keep in mind. First couple of days you're good to go. It's kind of good that it's coinciding, but after the 9th, definitely check if you're going to stop your deal on Amazon but not on Walmart.   Bradley Sutton: Speaking of holiday deals, there's an interesting article from retaildive.com I guess they did this kind of survey and it says more than half of US Gen Zers are headed to TikTok shop this weekend. It said about 43% of Gen Z shoppers are planning to spend more for their holidays this year compared to 37% of millennials. However, going down deeper, it says, in the US, nearly 54% of Gen Z will find gifts on TikTok shop alone. A third of US respondents will shop for gifts seen on Facebook and Instagram ads. I don't know how that's a poll Like. Do you actually answer a poll saying yes, I plan on buying stuff from ads? So that was kind of weird for me. But however they got this information sounds pretty exact. So they're putting it out there and it says almost a quarter 24% of US Gen Zers will make their purchase through influencer recommendations. So just you know, it's kind of interesting how much the whole landscape of holiday shopping has changed. You know, a couple years ago there was no such thing as TikTok shop, right, you know. So the fact that a lot of people are going to be you know, more than half of a certain demographic are going to be looking on this platform that literally didn't even exist last year is just kind of interesting to me.   Bradley Sutton: Next article is coming from Channel X World. It actually has to do with Europe and it's an FBA fee reduction. All right, yeah, I did not say that wrong. It is an FBA fee reduction, not an addition. You know, usually when you hear me talking about FBA fees, it's about some new fee that we're going to have to do. That we're going to have to do. But if you're in selling in pan EU fulfillment, you're going to be able to save from 1.60 pounds up to 1 pound 87 for small oversized products across UK, Germany, France, Italy and Spain. So in those locations, what signifies a small oversize? So Amazon's definition of small oversize is 61 by 46 by 46 centimeters and unit weight has to be less than 1.76 kilograms. And then in Germany there's another set. But hey guys, take a look at this If your product is in this small oversize, you might actually be getting a reduction in fees, believe it or not.   Bradley Sutton: One more non-accelerate announcement this week was done by Amazon Advertising, so entitled Maximize Brand Goals Efficiently with Goal-Based Bidding in Amazon DSP. All right. So now when you're doing your brand awareness campaigns, you're going to be able to specify reach and frequency goals and DSP is going to optimize bids automatically in real time to maximize these goals. So, for example, how you get started is you set the goal in DSP to awareness, you set your KPI to reach or frequency, and then you're going to choose a weekly target frequency and then you set your optimization strategy to prioritize spending, full budget and then you hit save. So now you're going to be able to, you know, test out this goal-based bidding. So, um, I know not too many of you are using DSP, but something that maybe talk to your amazon rep to get more information on. Or, if you're using an agency, talk to them to see if this might be good for you all.   Bradley Sutton: Right now, let us get into amazon accelerate. Uh, this was my second accelerate um, and there was just tons and tons and tons of things that were released over the three days. Now, on some of these, we're actually going to get a little bit more in depth. I was able to interview some of the product managers at Amazon responsible for some of these, so we're going to go in depth on things like the customer loyalty dashboard and gen AI videos and different things like that in future episodes, but for now, let's just give a brief overview of a lot of the updates.   Bradley Sutton: Now, first up, we had supply chain by Amazon updates, all right. So first they were talking about hey, they're unlocking faster delivery speeds that increase sales an average of 20%, they said and now there is an Amazon fully managed option for US sellers to automate the entire supply chain process, so I'm not going to go too much into detail about that. We've talked a little bit about this in previous episodes. Now, multi-channel distribution for Amazon warehousing and distribution, also known as AWD it says it now offers the ability to do custom labeling, allowing you to distribute products in bulk to different sales channels, including other marketplace services. All right, so you know this is something that before you know, like you might not have thought that Amazon would be down to do like helping you, kind of basically like drop ship to other channels, and they're cool with it, with it going to other marketplaces. That's going to be a kind of a theme on some of these announcements I'm going to talk about from Amazon Accelerate.   Bradley Sutton: Now, speaking of Amazon logistics and supply chain, there is a lot of MCF and buy with prime announcements. All right, a lot of different enhancements. First of all, if you are using buy with prime on your website, now you are going to be able to accept PayPal payments. All right, you can't do that yet in Amazon, but if you're using the Amazon Buy With Prime, like on your Shopify, WooCommerce, you're going to be able to accept PayPal checkout. So that's going to be pretty cool. And then, actually, starting next year, if you're a Prime member, they're going to be able to link their Amazon account to their PayPal account so that Prime free shipping benefits are available automatically. Another update was, if you are doing Amazon DSP, like we just talked about, you're going to be able to now run ads on Google Shopping ads and TikTok ads all right to drive more traffic to your Buy With Prime enabled options. All right.   Bradley Sutton: So here's how this works, if I'm understanding this correctly. So let's say you've got Buy With Prime listings set up. Now, if you recall, buy With Prime it's been around for a while. It's so you can have on your website a literal Buy With Prime badge and you are able to see the shipping time. So, basically, your Shopify customers, if they purchase on your website, they're going to get it delivered from your FBA inventory or MCF inventory. But now if you're running DSP ads the cool thing is they showed a couple examples of this is like in the Google shopping. You know what? You can't link directly to an Amazon listing, all right, you can't put Amazon listings per se into Google shopping. But if you've got your Shopify or WooCommerce or whatever listing there that has the buy with Prime, which basically goes your Amazon inventory. Anyways, you're going to be able to see the shipping time, all right. So, like you know, two, three days shipping. It's going to actually show up in Google Shopping Right, which has not been done before, and also in TikTok advertising. All right, not TikTok shop. We're not talking about buy with Prime inside of TikTok shop. We're talking about that. If you run a TikTok ad, it'll overlay onto a TikTok right. You're going to see that Prime badge right there where it'll say like two days, three days shipping and people can just go ahead and buy it right from that TikTok ad and again, that's going directly to your Amazon Prime inventory. So, pretty cool enhancement.   Bradley Sutton: You know, like a few years ago you wouldn't have thought that Amazon is down to like help sellers. You know, sell on other platforms and things like that. You know, like last year, amazon accelerate. The big announcement was how you could have, you know, Shopify integration. You're like that was would have been unheard of just two years ago, you know. And then now we're talking about, you know, integrations now with google shopping, integrations with TikTok shop. So this is, I think, a move in the good uh, in a good direction here.   Bradley Sutton: Another supply chain announcement. You know we've talked on the weekly buzz before about how amazon's really pushing their own shipping methods, and so now Amazon has released a new Amazon shipping mobile app. So you know, with these you're going to be able to schedule pickups from your warehouse, oversee inventory across multiple warehouses, receive real time updates on delivery, delivery vehicles and everything. So that's like for those of you who are kind of like using Amazon now, as like you maybe have used UPS or something like that before. Another update was if you're using MCF multi-channel fulfillment you know, historically I think that like the fastest shipping was like four days, but usually five days or more. Now MCF is going to qualify for three day shipping, so pretty cool. If you're using MCF is going to qualify for three day shipping, so pretty cool. If you're using MCF to maybe run your TikTok shop or for your Shopify website, and that's how you're shipping you can now get three day shipping, which is a huge update.   Bradley Sutton: Now, that was the main announcements for day one. Let's go skip to day two now, which had a lot more announcements. Go skip to day two now, which had a lot more announcements, and the first one was like five new generative AI tools that are going to be designed for sellers. Let's go over them Now. The first one was a Amazon code name. Right, it says Project Amelia. It says adds a personalized Amazon selling expert for every seller.   Bradley Sutton: Now what this new app is going to be doing inside of Seller Central is it's going to be a generative, ai based tool where you can like have conversations with it, like you can say, hey, amazon or Amelia I'm not sure if you have to call it Amelia or you call it Amazon, or whatever the case is. You can be able to ask simple questions like how is my business doing? Which products of mine have sales been down year over year? You can be able to ask simple questions like how is my business doing? Which products of mine? Have sales been down year over year? You're going to be able to ask questions like what is the status of the shipment that I sent to Amazon yesterday? So basically, the things that you would normally do in Seller Central that you would just have to go around on menus to find, and things. A lot more of it now over time. You know it's not going to be rolling out all these things at once, but you're going to be able to start asking this Amelia, uh, project Amelia app, uh, these questions that it's going to go ahead and respond just like generative AI does. Now, not everything is something that I think that all sellers are super excited about. But hey, I'm, I'm, I'm here to just report the news and let's you know, let's give some honest feedback on it and let's see how things play out Now. And let's give some honest feedback on it and let's see how things play out Now.   Bradley Sutton: The next thing it was entitled Expanding Generative AI Product Listing Capabilities to Get More Products in Front of Customers Faster. So this is nothing new per se. Amazon had announced last year generative AI ability to just get a picture from a picture or from a brief description, make a listing. Now, the last time I tested it, let's be honest, let's keep it real. Well, this is a no BS podcast, right? Well, it was not that great and I would never actually recommend somebody using that, because you know, like we know, how important keyword optimization, listing optimization with the right keywords is for getting indexed, for being able to run ads, and you're you know the ai back then when it started. There's no way it was going to be able to ever get all of the right keywords from day one in your listing if you're just using it right now. That being said, that was a while back that I use it.   Bradley Sutton: I'm very curious as to how it has uh, perhaps improved over time. I still don't understand. I guess can't picture any world in which you, uploading just a picture or two of a product and maybe even one line of text, is going to make sure that Amazon gets all the right keywords. I just can't imagine it, you know, knowing what the status of Gen, you know Gen AI is now, but I got to give it a fair shot, so I'm going to go give it a try in like a little mini case study soon. But anyways, what was released yesterday at Accelerate was now you're going to be able to, even if you do trust the Amazon AI listing creator, instead of just making one listing, you can like have some minimal information on a bulk upload file, and then you can create up to like 10, 20, 30, 50 listings or more, all with generative AI.   Bradley Sutton: The next gen AI thing that they talked about was A plus content automatically creates brand storylines that attract customers. So with this, it's actually allowing you to take, like, maybe just your images or your listing, and it's gonna use gen AI to create a plus content just from an image, so like, for example you can see here those of you watching this on YouTube it just took a couple of pictures of some shoe and then now it like put it in these lifestyle setting kind of images, automatically designed directly for your a plus content, for your listing. Not only that, it's generating the text that comes in on the captions inside of A-plus content. So you know, like for people like me, who you know, I use agencies like professionals like AMZ One Step, to make my A+ Content and you know, some people might not be able to afford that. So if you're not able to afford professional agencies to shoot specific content, now you might be able to dabble into this A-plus content. Don't forget that even in Helium 10, we have an A-plus or not an A-plus content generator, but an image generator that you can output in the format of different A-plus content modules as well. But now Amazon is going to have this completely for free. So this is kind of like a cool update that Amazon is going to offer Now.   Bradley Sutton: The next one I think most sellers I talk to, and myself too, are the most skeptical about basically it's an announcement where they're saying, hey, they're going to use gen AI to personalize product recommendations that part is cool and descriptions for customers including the title. So, as far as the recommendations go, you know that that's totally fine. Like, like, I don't think that's going to affect us negatively. I think it might be a positive thing. Like, for example, it's going to start basing more things off of the customer shopping activity instead of just offering customers more, like this. Like you've probably seen that when you're shopping on Amazon, it's going to give more specific recommendations, such as gift boxes for Mother's Day or cool deals to improve your curling game. That's the example that they give. Who in the world outside of Canada needs improvement on their curling game? But anyways, this is something that's going to be interesting for their recommendations.   Bradley Sutton: But as part of this, there was a kind of like a demo, given that Amazon is going to kind of like redo titles in the search experience. Okay, so it's not necessarily rewriting your titles. You know that that was an announcement done before how Amazon is going to sometimes, you know, change up your title if it doesn't think it's, it's good enough and you can opt out of that program. But this is different. It's like if somebody searches a certain keyword, the way that it sees your title in the search results. Again, this is just the way it's displaying in the search results. It's not actually changing your listing. It could change some words around based on if it thinks that it could cause the customer to be more likely to purchase.   Bradley Sutton: Now, this is the one where people are like I'm not sure if we can trust Amazon, you know, to change the title of my product that I spent a lot of work on. So this is one I think we're definitely going to have to see an action, start tracking it to see you know once this starts rolling out. Is this going to negatively or positively affect sellers? Is it going to help your conversion, your click-through rate, or could it potentially hurt it because it just starts putting these random, hallucinating AI words there? This is one of those ones that we're going to have to wait and see the A+ Content. I'm like, hey, go ahead and start using that right now. Guys, I think it's available in most people's accounts. Let's start playing around with that. But anything that has to do with changing titles and keywords, obviously I think a lot of us sellers are a little bit more skeptical about. So let's see how that one works out. Now, another cool thing that you know maybe you're skeptical or not, but I think it's pretty cool because I saw some of it in action is the fifth thing that they're using.   Bradley Sutton: Ai is creating highly engaging video ads. So it gave a couple examples, like there was just like a speaker and then it put it in this crazy background with, you know, like a beach, and then not only that, it actually made a video like with waves crashing on the shore. The other example that I really like that it gave was it showed a cup of tea, a pitcher just a pitcher of a cup of tea, with steam coming out of it. Showed a cup of tea, a pitcher, just a pitcher of a cup of tea, with steam coming out of it. But then it totally made it a video Like the background was dynamic and the steam you could actually see it coming out of the cup. So you know, for those of you doing like special video ads sponsor display, sponsor brand ads this is going to be cool. You know like videos work better than just still images. It really conveys emotion better. And now, instead of having to pay tons and tons of money to an agency or have some special 3d modeling. You're going to be able to use generative AI to generate these ads, so that's definitely going to be pretty cool.   Bradley Sutton: One thing I neglected to mention from day one I forgot was the drone delivery. All right, so that was a pretty cool announcement where they're like hey, by the end of this decade I'm assuming 2029 or 2030, whatever they assume is the end of the decade they said they expect to have done 500 million drone deliveries. I mean, there hasn't been barely any yet because it's not fully launched, but they're aiming for one hour drone deliveries and to be able to make 500 million of those in the next five years or so. So that's going to be pretty cool to see your you know, maybe coffin shelves being delivered by drone to people's porches. All right, that's going to be pretty cool. Release Next up is something that I'm not going to go too in depth today on, because I actually interviewed the product manager for this tool and it's going to come out in a future podcast in a few weeks.   Bradley Sutton: But there's a few new analytical tools that Amazon is launching. You can see some of this information in your dashboard. But one of the cool things is customer journey analytics. It says it helps you spot trends and pain points so you can create strategies to optimize the shopping experience. It says this tool maps an end-to-end view of the customer journey, from awareness to consideration, to intent and purchase. Right, there's going to be enhanced audience tailoring. Right, we've been doing brand tailored promotions for, like you know, abandoned cart customers and different things like that, but now there's going to be even more opportunity to tailor make your promotions to certain audiences. And then the last tool that they announced under this was business planner, an AI power tool that helps you identify opportunities for sales growth. And again the first two like hey, let's go for it. This next one is probably the one that some sellers are a little bit more skeptical on until they actually see it in action, the one that some sellers are a little bit more skeptical on until they actually see it in action, but it's basing it off of what Amazon is going to recommend, that for actions that you might take to help your account.   Bradley Sutton: Now there's some other various announcements made after this. I don't have a bunch of slides on it or news articles, but there was somebody who talked about. You know how the counterfeit crimes unit are really cracking down on a review. You know manipulation and sellers who are, you know, opening up fraudulent accounts and attacking other sellers and fake reviews, and it was really cool. A lot of people were applauding over some of the announcements that they made about how they're really trying to crack down on a lot of these black hatters out there, so that was pretty cool.   Bradley Sutton: Another department that came up on stage was the customer service department. You know the for seller support, the support department, and you know, at the first part, you know, I think a lot of sellers like, oh, brother, you know what are these guys going to say? This is like the one of the most I hate to use the word, but almost hated departments at Amazon. But I think they got probably some of the most applause during their presentation because they launched a few things where, like now, you can 100% of the time do these chat customer supports where you can get resolution right away instead of going back and forth making emails all the time, and this is going to be pretty cool. Along with the live chat, you're going to be able to share your screen, even live, with an Amazon customer support rep, instead of them asking you to take a screenshot, then you send it and then five hours later you get a reply and they ask for another screenshot. You're going to be able to take care of that stuff live, because it is going to be right there with a share your screen. So that's going to be something I think pretty cool.   Bradley Sutton: A lot of sellers were excited about that, and then probably one of the biggest announcements was that there's going to be the ability to connect to specialists. All right, so from what I hear from people that have had a bit in the beta, it's almost like going to Amazon Accelerate and having a seller cafe appointment. By the way, that's like one of the reasons to go to Amazon Accelerate. You can get some of your issues solved in real time with like a specialist, like somebody who really knows what they're doing, as opposed to somebody who I'm sure we've all had experience with, where they're just copying and pasting answers from a knowledge base or something right. But you're going to be able to connect with a specialist and it's going to be able to connect with a specialist and it's going to be way more likely that they're going to know what you're. You know how to fix your problem, because that's like all they deal with, as opposed to they're trying to be jack of all trades. They're going to be specialists with a certain thing, like maybe compliance or something else. By the way, there's a lot of announcements based on compliance too, but that I think a lot of sellers were really applauding about, because you know how many of us have had that frustrating situation where we're trying to get our point across to a customer support rep and it's obvious they have no idea what the heck we're talking about. And then we're having to, like go back and forth over days where now you might be able to get your stuff resolved in minutes with just one person from start to finish. So that was something definitely really cool to look forward to. So that was something definitely really cool to look forward to.   Bradley Sutton: Other things is like generative AI, where there's going to be potentially again I talk about good things where it's like, hey, show me the money, like this is great, let's start on this right away. And then there's, you know, some things that are kind of like hey, we maybe need to take a wait and see approach, but there's going to be some generative AI things where you might be able to get stuff solved with just a bot, kind of right, and I know that kind of like is a turnoff for some people. But you know, ai is helping bots get a lot better. But one of the examples they gave was you could like say, hey, I need to change the product dimensions on my product to this by this, by this, and then that gen AI bot, as it were, is going to say, oh yeah, let me go ahead and take care of that for you, all right, without even having to open up a case, without even having to maybe go into your listing to change it there. So that could be pretty cool, but let's see how that works, all right. So that's about it.   Bradley Sutton: I probably knocked out about 15, 20 of those announcements. Like I said, in the future, two or three podcast episodes, we're going to go a little bit more in depth on some of these. I also did a recap video with Andrea Marquez, who is the host of the this Is Small Business podcast that's the Amazon hosted podcast and we went over a couple more of these in depth. And then I brought on some Amazon product managers, thanks to the Amazon team, and we're going to go a lot more in depth on some of those analytical tools and some of the gen AI tools. So a lot of exciting things coming to the podcast, a lot of exciting things coming to Amazon.   Bradley Sutton: Right, highly recommend guys, if you've never been to an accelerate, mark your calendars. I'm sure it's going to be around the same time next year, maybe around September. You have got to go to this event to like be the first to hear about these, to hear about these special things that are being released by Amazon, to be able to network with 4,000 other sellers. It's kind of like a really unique experience and I had a great time thanks to the Amazon team and thanks to all of you. I met so many of you out there at our Helium 10 booth, and just walking around is really great to connect with a lot of you. So I hope to see you at some future events.   Bradley Sutton: Don't forget, next week I'll be at the seller kingdom event in Seoul, Korea, h10.me/sellerkingdom. You'll be able to register for that event at the at the end of October. October 31st, there's going to be an Amazon advertising event in Sydney, Australia, so make sure to come out to that. And then November 11th, we're doing an elite workshop in Milan, Italy. So mark your calendar. If you're in Europe, that is another event you can go to. So, guys, thank you so much for joining us this week. We'll be back next week to see what's buzzing.

This week all three hosts are back in force with a great guest, Zhen Feng, Head of International for Roblox. Rony and Ted talk about a new hush-hush optics technology for XR which they believe is coming to headsets soon. It's a slow news week, but we did talk about iOs 18, Apple Intelligence (or lack thereof), and Google Shopping's virtual try-on. Zhen Fengs shares her unique journey from Microsoft to early Facebook, where she spent 13 years, and now her role at Roblox, which made us all want to go work there. Thank you to our sponsor, Zappar!Don't forget to like, share, and follow for more! Follow us on all socials @ThisWeekInXR!https://linktr.ee/thisweekinxr Hosted on Acast. See acast.com/privacy for more information.

Rich recaps Samsung Unpacked Paris.Rich talks to media and creators, including Bob O'Donnell, Rebecca Iassaics, Parker Burton, Enobong Etteh and Lance Ulanoff at Samsung Unpacked in Paris to get their take on the announcementsSally is wondering how to deal with roaming in China and getting her apps to work. Mentioned: VPN info, eSIM info.AT&T says a massive data breach got customer call records. Check to see if your account was impacted here.Surfshark has a new service called Alternative Number, which can help protect your real phone number.Dori in Westlake Village is curious if the Samsung Ring can be worn on a toe. oura says no.Mark in Woodland Hills wants a WiFi-based phone line. Mentioned Ooma and MagicJack.The FTC and partners find that apps and websites use a lot of dark patterns to get us to subscribe and give up more personal information than we need to.Microsoft is raising prices for its Xbox Game Pass subscription.Shopping Expert Trae Bodge shares smart tips to maximize this year's Amazon Prime Day.Mentioned: Yahoo Shopping, Google Shopping, Coupon Cabin, CamelCamelCamelHere's my page with Amazon Prime Day tips, tricks, and deals that I like.Sue wants a smartphone that's good for her dad, who is nearly blind. Rich mentioned the blindshell.Google is making its Dark Web Monitoring service available to all for free. Start with the Results about you, and the dark web feature will come later this month.Rich had his first RCS text message conversation and says it will greatly improve messaging between iPhones and Androids.Clark from Lancaster is looking for tips on improving his WiFi. Rich mentioned ensuring the router is out in the open and not near any interfering electronics. Also, try a WiFi Analyzer app.Spectrum is raising prices on TV and internet.Willem Van de Mierop, co-founder of the Oko App, which helps the visually impaired safely cross streets.Apple and Google launch tool that lets you directly copy your Google Photos to iCloud.Google Maps now has a speedometer on the iOS app, five years after Android.Rich DeMuro talks about tech news, tips, and gadget reviews and conducts interviews in this weekly show.Airs 11 AM - 2 PM PT on KFI AM 640 and syndicated on 350+ stations nationwide.Stream live on the iHeartRadio App or subscribe to the podcast.Follow Rich on X, Instagram and Facebook.Call 1-888-RICH-101 (1-888-742-4101) to join in!Links may be affiliate.RichOnTech.tv Get full access to Rich on Tech at richontech.tv/subscribe