At the New Approaches to Audience Segmentation Conference, thought leaders in audience segmentation discuss advances in context aware information – messages delivered where, when and how we want them. New market segmentation strategies are necessary to reach online, multi-tasking audiences. In this…
Director of Strategy, Orange at Venables Bell & Partners, Kennedy describes his work and experience in helping foster a Segmentation Mindset. The Segmentation Mindset recognizes that segments do not represent individuals, as much as perspectives.
H-STAR Sr. Research Scholar June Flora examines how new technologies, especially smart meters, provide detailed segmented data on user behavior & energy use, enabling companies to create user profiles & potentially instigate energy saving behaviors.
Department of Civil and Environmental Engineering Visiting Scholar, Bruce Cahan describes his ambitious and transformative Sustainable Banking Initiative. In short, sustainable banking would align people, purpose, and money.
Maurits Kaptein explores how different online persuasion strategies influence different people. Lou Aronson discusses his company’s approach to segmentation based online conversations. Joris Janssen creates tools that provide digital health coaching.
Director of Strategy, Orange at Venables Bell & Partners, Kennedy describes his work and experience in helping foster a Segmentation Mindset. The Segmentation Mindset recognizes that segments do not represent individuals, as much as perspectives.
Department of Civil and Environmental Engineering Visiting Scholar, Bruce Cahan describes his ambitious and transformative Sustainable Banking Initiative. In short, sustainable banking would align people, purpose, and money.
A Stanford mathematician & Co-founder/Executive Director of the H-STAR Institue, Keith Devlin addresses insights into market segmentation and audience analysis gleaned from his work with the educational technology company BrainQuake.
H-STAR Sr. Research Scholar June Flora examines how new technologies, especially smart meters, provide detailed segmented data on user behavior & energy use, enabling companies to create user profiles & potentially instigate energy saving behaviors.
Paolo Parigi describes his research into trust in online communities, specifically, if it is possible to use technology to build interpersonal trust. His approach correlates trust related behavior with individual risk profiles.
The Co-founder & CEO of Sábia Experience, Guimaraes describes a recent project in which Sábia developed interactive games and simulations for client trainings, helping employees cultivate a shared vision, and increasing motivation.
mediaX Visiting Scholar Lisa Watanabe, discusses household lifestyle segmentation, as it relates to product development focusing on “Busy Families” and developing a special cooking product uniquely suited to their needs.
Maurits Kaptein explores how different online persuasion strategies influence different people. Lou Aronson discusses his company’s approach to segmentation based online conversations. Joris Janssen creates tools that provide digital health coaching.
Paolo Parigi describes his research into trust in online communities, specifically, if it is possible to use technology to build interpersonal trust. His approach correlates trust related behavior with individual risk profiles.
A Stanford mathematician & Co-founder/Executive Director of the H-STAR Institue, Keith Devlin addresses insights into market segmentation and audience analysis gleaned from his work with the educational technology company BrainQuake.
Research update from Rene Kizilcec who explores the segmentation of online interactions based on motivation and in particular, user behavior in MOOCs, examining the relationship between user motivations and the learning pathways that they choose.
The Co-founder & CEO of Sábia Experience, Guimaraes describes a recent project in which Sábia developed interactive games and simulations for client trainings, helping employees cultivate a shared vision, and increasing motivation.
Research update from Rene Kizilcec who explores the segmentation of online interactions based on motivation and in particular, user behavior in MOOCs, examining the relationship between user motivations and the learning pathways that they choose.
mediaX Visiting Scholar Lisa Watanabe, discusses household lifestyle segmentation, as it relates to product development focusing on “Busy Families” and developing a special cooking product uniquely suited to their needs.
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