Podcasts about segmentation

In this episode of The Marketing Rapport, host Tim Finnigan sits down with Lÿden Foust, CEO of Spatial.ai, a company that has spent 10 years building behavioral segmentation that goes far beyond demographics. The central argument of the episode is simple and disruptive: the assumptions brands make about their customers based on age, income, and zip code are the things everyone already knows. Competitive advantage comes from understanding what people actually do, where they spend, what they follow, where their phones go, and that requires a fundamentally different approach to segmentation.The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of ActiveProspect. The material and information presented here is for general information purposes only.This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba InfutorData) and ActiveProspect LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.ACTIVEPROSPECT DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

Most brands know what their campaigns are doing. Fewer know whether their flows are actually doing the heavy lifting.This is the second of three special episodes recorded live at Klaviyo's Sydney event, K:SYD. Nathan put forward a panel instead of a single interview, and the room delivered. Three Klaviyo Champions, three very different businesses, one hour on email, CRM, data and where retention marketing is actually heading.Lachi Agnew is Head of Technology at July, the Melbourne luggage brand he has helped build from scratch over seven years. Flows are driving close to half of July's Klaviyo-attributed revenue, while campaigns get most of the creative attention. Hani Rifai is Chief Digital Officer at Step One, the ASX-listed bamboo underwear brand chasing $100 million with a team of 50 and one of Australia's sharpest data-first retention programs. Alice Michael is Head of Ecommerce and Operations at APG & Co, running Klaviyo across Sportscraft, SABA and JAG simultaneously with a lean team and three distinct customer bases.The conversation covers where discounting actually helps versus where it trains your best customers to wait, how to use RFM switches to deploy incentives at the right moment, and why segmentation is a workaround, not the destination.Today, we're discussing:Why flows outperform campaigns on revenue at July, and what Lachi is building to close the gap between the two [12:08]How Step One uses RFM category switches to trigger targeted messages at the exact moment a customer starts drifting [21:30]Hani's take on Pavlovian discounting: discount to solve a problem, not to plug a revenue gap [22:42]How Alice migrated three fashion brands off Salesforce Marketing Cloud and why one bottleneck was driving the whole decision [02:48]The Step One experiment using AI search data piped into Klaviyo to generate one-to-one abandonment emails based on what a customer actually asked [46:30]Why all three panellists agree segmentation is a workaround, and what true one-to-one communication actually requires [53:00]Connect with Lachi Agnew | Explore July | Connect with Hani Rifai | Explore Step One | Connect with Alice Michael | Explore APG & Co Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community 

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The Experience Strategy Podcast Hosts: Aransas Savas, Dave Norton, Joe Pine Featured articles: "Death of the Segment: Why Personas Are Killing Personalization" — SwiftERM "Your Personas Are Outdated. It's Time to Evolve Your Approach." — Audrey Chee-Read, Principal Analyst, Forrester Every other post on LinkedIn is announcing the death of something. Most of it is alarmist storytelling dressed up as insight. But under the noise, two recent articles — one from SwiftERM, one from Forrester — are pointing at a real problem: personas and segmentation, built for an earlier era of marketing, have become a drag on personalization in the era of AI. Dave, Joe, and Aransas trace where personas actually came from, why they got merged with segmentation, what AI changes about the math, and what should replace the persona as the stable determinant companies are still looking for. The answer Dave keeps returning to: situations. Key Ideas Personas were never built for marketers. Dave opens with the history. The persona originated around 1999–2001 as a design thinking technique to get engineers to think more like customers. It worked. Then it migrated into marketing and merged with segmentation, and the original purpose got lost. Segmentation is the search for a stable determinant. Companies need something they can count on to define a market — geography, demographics, lifestyle, generation. Stable determinants make markets identifiable, and identifiable markets are countable. But the stability is increasingly fictional. Customers are not stable. They want different things at different times. Joe's arc: mass market → segments → niches → markets of one → markets within one. Joe walks the progression from Henry Ford's mass market through Alfred Sloan's segments through the minivan that opened up niche thinking. Stan Davis's Future Perfect (1987) saw the path to markets of one. What comes next is the flip: multiple markets inside every customer. Joe on a business trip is a different market than Joe on a leisure trip with his wife, even though it is the same person and the same credit card. This is the situational markets argument. Dave's frame: situations can be the new stable determinant. Friday night with your wife is a context. Monday morning before work is a context. Travel in cold Chicago is a different context than travel in France. The behavior changes with the context, even when the person does not. The SwiftERM line that lands the case. "While your team is busy building a persona for Sarah, the 35-year-old yoga enthusiast, Sarah has already moved on. She isn't a persona. She's a dynamic stream of intent." She bought a yoga mat six months ago. For the last three days, her behavior shows interest in high-end supplements and weightlifting gear. The persona missed the shift. The window of intent closed before the system caught up. Bayesian thinking is the right math for this. Predictive analytics has historically used past behavior to predict future behavior — yesterday you watched a romance, so tomorrow you will too. The newer move is using context, not just history. Yesterday you watched a romance because it was Friday and you were with your wife. The probability updates with every new piece of information. AI makes this practical at scale for the first time. The Apple Watch and Netflix examples make it concrete. The latest Apple Watch update no longer just serves up the workout you did last. It serves up the workout you usually do on that day of the week. Aransas lifts Monday and Wednesday and the watch knows. Netflix recommends romance on Friday night because the pattern holds across the whole user base. Restaurants have understood this for a hundred years — they do not serve breakfast at nine at night because they read the context. Customers have the same AI you do. Joe's reminder at the end is the one that should make every CMO uneasy. Customers can now vibecode their own shopping experience. They can customize as easily as you can customize for them, and they will configure it for their own context every time. The companies that win are the ones whose offerings can flex to the customer's situation, not the ones with the most polished persona deck. A Word on "Moments" Dave makes a careful distinction at the end. Moments is the right idea, but 20 years of design thinking have loaded the term with retail-moment-one, retail-moment-two, retail-moment-three thinking — discrete and product-out, not organic and customer-out. Situations carry the meaning without the baggage. Memorable Moments Joe: "I might be multiple personas, but you never say there's a person, they're that persona. That's just wrong — morally, much less business-wise." Joe: "Dave has yet to find a situation in which talking about situations does not work." Dave's bathroom study: weather changed bathroom usage at French gas stations. It did not move the needle at Chicago train stations. Different situational markets. Aransas on the Paris Marathon: one toilet, a hundred urinals, 20,000 runners — half of whom needed to sit. A persona designed for one imagined customer, and the actual situation ignored. Joe on the American Girl Place men's bathroom stocking products that men do not use — because the company actually thought about who was walking in with their daughter. The Strategic Takeaway Companies need something they can count on. Personas have stopped being that thing. Aggregated situations — Friday night, business travel with kids, post-workout, end-of-quarter — are stable enough to plan against and dynamic enough to respect what the customer actually wants in the moment. AI no longer makes one-to-one a scary thing to attempt. The excuse is gone. The companies that move now will be the ones the customer feels actually understands them. Subscribe and Continue the Conversation Find the show on the Experience Strategist Substack, the podcast feed, and everywhere else. Article links in the show notes.

47% of health systems have no clear owner for patient activation. CMOs call it the biggest untapped growth opportunity in healthcare. Marketing has the strongest unclaimed toolkit for the work. Chris Boyer and Reed Smith on whether marketing claims the category, and what it accepts in return. This week's episode runs a thought experiment. What if marketing simply claimed the category. Not partial credit. Not co-ownership with clinical operations. The whole thing, identification through completed care. Chris Boyer and Reed Smith map the teams currently sharing the work, the asymmetric capability marketing brings to it, and the operational accountability marketing has to absorb to make the claim defensible. If the largest unclaimed growth category in healthcare is sitting on your desk and your function has the strongest unclaimed toolkit for it, the question isn't whether you want it. It's whether you're willing to be measured on completed care. Mentions from the Show: Forum for Healthcare Strategists / Digital Health Strategies, Health System Chief Marketing Officer Survey, May 2026 Patient Access Collaborative, Industry Insights 2025: The New Imperative for Patient Access Leadership, September 2025: https://www.patientaccesscollaborative.net/news/industry-insights-2025-the-new-imperative-for-patient-access-leadership Patient Access Collaborative Access Framework, BMC Health Services Research, 2025: https://bmchealthservres.biomedcentral.com/articles/10.1186/s12913-025-12561-8 Linear Health, Referral Leakage Isn't an Out-of-Network Problem. It's a Follow-Up Problem, March 2026: https://linear.health/blog/referral-leakage-follow-up-problem Hospitalogy, The Health System Navigation Problem and Why You Should Fix Your Leaky Referral Pipeline, April 2025: https://hospitalogy.com/articles/2025-04-21/the-health-system-navigation-problem-and-why-you-should-fix-your-leaky-referral-pipeline/ US Tech Automations, Care Gap Outreach Is Failing: Why Manual Methods Can't Keep Up, April 2026: https://ustechautomations.com/resources/blog/healthcare-care-gap-outreach-pain-solution-2026 QuadMed, Closing Preventive Care Gaps Through Data-Driven Patient Outreach in MyChart, January 2026: https://quadmedical.com/outcomes/closing-preventive-care-gaps-through-data-driven-patient-outreach/ CipherHealth, Advocate Health case study on patient-centered outreach: https://cipherhealth.com/blog/advocate-health-patient-centered-outreach-close-care-gaps/ Health Catalyst / Upfront Healthcare, Scalable Strategies Increase Patient Activation and Close Care Gaps: https://www.healthcatalyst.com/learn/success-stories/closing-care-gaps Upfront Healthcare, Healthcare Psychographics and Segmentation: https://upfronthealthcare.com/psychographics/ Hibbard et al., Development of the Patient Activation Measure (PAM), Health Services Research, 2004: https://pmc.ncbi.nlm.nih.gov/articles/PMC1361049/ BMC Health Services Research, The role of patient navigators in ambulatory care: https://bmchealthservres.biomedcentral.com/articles/10.1186/s12913-021-07140-6 Artisan Strategies, Healthcare Patient Acquisition vs Retention Costs 2025: https://www.artisangrowthstrategies.com/blog/healthcare-patient-acquisition-retention-costs-statistics-trends MGMA Stat Poll, No-show fees in medical practices on the rise, January 2025: https://www.mgma.com/mgma-stat/no-show-fees-in-medical-practices-on-the-rise-to-balance-bumpy-attendance-rates Reed Smith on LinkedIn: https://www.linkedin.com/in/reedtsmith/ Chris Boyer on LinkedIn: https://www.linkedin.com/in/chrisboyer/ Chris Boyer website: http://www.christopherboyer.com/ Chris Boyer on BlueSky: https://bsky.app/profile/chrisboyer.bsky.social Reed Smith on BlueSky: https://bsky.app/profile/reedsmith.bsky.social Learn more about your ad choices. Visit megaphone.fm/adchoices

Hello voices from the bench community, John Wilson here and I wanted to share some news about the evolution of the Programill lineup. Most importantly, Ivoclar's new PrograMill 7. What stands out right away is the reduced air consumption this mill requires, but what you'll notice first is that impressive new touchscreen. For us, the biggest advantage has been increased spindle power. My laboratory's known for these larger cases with complex geometries, and I can tell you that extra power really makes a difference. Next time you see your Ivoclar representative, be sure to ask about the PrograMill 7 and tell them John Wilson sent you. Thank you. At exocad Insights in beautiful Mallorca, we finally caught up with Felix from Imagine USA—and the timing couldn't have been better. As an exocad dealer on the front lines of digital dentistry, Felix shared his excitement about the strong turnout, the familiar faces, and most importantly, the innovation coming from exocad. What stood out most? The new exocad Hub and its cloud-based capabilities, along with powerful AI-driven tools inside DentalDB designed for efficient batch processing. For Felix and the Imagine team, it's not just about seeing what's new—it's about putting it to the test. By running new features through their own production facility first, they ensure real-world performance before bringing solutions to their customers. Beyond the technology, Felix emphasized the value of being there in person—connecting face-to-face with partners, having meaningful conversations, and stepping back to see where the industry is headed. And of course, doing it all in Mallorca doesn't hurt either. This week at the Dental Laboratory Association of Texas Meeting 2026, the microphones stayed hot as three completely different conversations all circled around the same thing: how fast the dental lab industry is evolving. First up, the crew sat down with Tony Aliatim from Axis Dental Milling to talk about going from biomedical engineering and printing silicone heart models for surgeons… to becoming one of the go-to names in dental milling. From industrial machining roots in Michigan to AI-powered calibration systems and Straumann plug-and-play workflows, Tony breaks down how VersaMill machines are helping labs mill everything from zirconia to implant abutments faster, smarter, and safer. Along the way, the conversation dives into HyperDent, trade show madness, wet vs dry milling nightmares, and why dental technicians may not realize how close this industry really is to aerospace-level manufacturing. Then things shifted from mills to maintenance with Rebekah Serrago and Chris Wilson from Garland Dental Services. What started decades ago as a garage-based repair business fixing handpieces has grown into one of the industry's best-kept secrets for equipment sales, service, and support. Rebekah shares the story of growing up folding flyers for her father's repair company before eventually becoming CEO and expanding Garland into a massive online sales and service operation supporting everything from ovens to mills. Chris joins in to talk preventative maintenance, service certifications, keeping ancient ovens alive, and why labs desperately need dealers that actually understand the equipment they sell. It's equal parts family-business story, repair shop wisdom, and hilarious behind-the-scenes dental lab banter. Finally, the future officially arrived when the podcast crew sat down with Antoine Coppens from Relu and orthodontic lab owner Christian Saurman of New England Orthodontic Laboratory. What started as four engineering students experimenting with AI in Belgium somehow turned into fully automated dental workflows capable of designing surgical guides, night guards, models, and restorations in minutes. The conversation explores how AI is reshaping lab workflows, reducing manual design time, integrating directly into LMS systems, and even learning individual lab preferences. Christian explains how his custom-built orthodontic lab management system helped eliminate workflow chaos and automate huge portions of production, while Antoine gives a fascinating look into where dental AI is headed next. Between AI-generated appliances, automated scan checks, and self-learning workflows, this episode feels less like science fiction and more like a preview of what labs will look like over the next five years.Special Guests: Antoine Coppens, Chris Wilson, Christian Saurman, Rebekah Serrago, and Tony Aliatim.

In this episode of InSights, Brad Bialy sits down with Rachel Reed to unpack why marketing automation is a long-term relationship-building strategy not a quick-fix sales tactic and how staffing firms can use it to create stronger pipelines, smarter sales outreach, and lasting client trust. About the Guest Rachel Reed is a recruitment and sales automation expert specializing in marketing automation strategy and execution for staffing and recruiting firms of all sizes. With experience across recruitment automation and B2B sales strategy, Rachel helps firms turn complex automation tools into practical systems that drive engagement, strengthen relationships, and support long-term business growth. Key Takeaways Trust compounds faster than transactional selling. The right message matters more than more messages. Automation should support sales—not replace it. Segmentation creates relevance, relevance creates engagement. Long-term consistency beats short-term urgency. Timestamps [00:00] – Why automation is not a “slot machine” solution [02:13] – How consumer marketing reshaped buyer expectations [04:38] – Playing the long game with staffing relationships [07:09] – The power of pain-point driven messaging [08:39] – What marketing automation success actually looks like early on [10:28] – Turning engagement into smarter sales outreach [13:25] – Why lead scoring changes prospecting strategy [15:59] – Moving prospects through marketing automation “buckets” [18:22] – Why transactional selling no longer works [21:52] – Recognizing buying signals before prospects ask [24:45] – How premature sales pitches destroy trust [28:43] – The “slow miles” running mindset for sustainable growth About the Host Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He's the host of Take the Stage and InSights, two of the staffing industry's leading podcasts with more than 250,000 downloads. Sponsors InSights is presented by Haley Marketing. For a limited time, we're offer 50% off of a brand new staffing website. Just message Brad Bialy on LinkedIn and mention the Crazy Website Promo. Book a 30-minute business and marketing consultation with host, Brad Bialy: Book with Brad Bialy  

In this spontaneous, no-holds-barred Part 1 of the Mother Horse Eyes review on Nephilim Death Squad, Top Lobster, David (Raven), special guest Matt, and Nancy dive headfirst into the legendary 2016 Reddit creepypasta that ties together MKUltra LSD experiments, flesh interfaces, portals, spontaneous segmentation, and government black projects.  Matt has ZERO prior knowledge and reacts live as they unpack the first stories: Strategic Hamlet Project villages dosed with LSD inventing flesh interfaces, Soviet harvest populations and Novaya Zemlya's mile-high metallic cylinders nuked by Tsar Bomba, Vietnam hut flesh tunnels that breathe and ripple, the Groom Lake Interface sending a 9-year-old girl to the “Sister City” (Hanging Temples), Iwo Jima Marines facing invisible segmentation tracks and a fragmented Korean Christian luring them to the mountain portal, plus the narrator's own Death Valley encounters with the Manson Family hunting the giant flesh vagina entrance to the bottomless pit.  They break down the Mother with Horse Eyes entity, intellectual mutations from prolonged LSD, incident zones, ant farms, chitinous cruciform creatures, and how it all connects to real conspiracies, the Book of Revelation, and modern singularity fears. Expect wild banter about Quantum Leap, pizza deliveries, boiling bongs, sport drinks, phantom limb painkillers, and whether Nancy is smoking during the stream.  This is the ultimate conspiracy-meets-horror deep dive that's been a year in the making—pure Nephilim Death Squad chaos through a biblical lens.  Timestamps (approximate from live recording):0:00 – Intro & Matt's Blind Reaction to Demonic Thumbnail8:00 – First Flesh Interface Stories: Vietnam, Soviets & Novaya Zemlya Portal28:00 – Groom Lake Girl Dream & Sister Cities45:00 – Iwo Jima Marines vs. Invisible Segmentation & Giggling/Screaming Mountain1:10:00 – Narrator Breaks Fourth Wall + Mother Horse Eyes Origin1:45:00 – Death Valley Manson Family Flesh Vagina Hunt  Full 10+ hour Mother Horse Eyes series review continues in future parts.  Join the squad for early/ad-free episodes + Bohemian Grove 2026 VIP tickets: patreon.com/NephilimDeathSquadMerch & Sport Drink (code SQUAD): toplobsta.comSubscribe on YouTube & Rumble | Full audio on Spotify/Apple  Become a supporter of this podcast: https://www.spreaker.com/podcast/nephilim-death-squad--6389018/support.☠️ Nephilim Death Squad — New episodes 5x/week.Join our Patreon for early access, bonus shows & the private Telegram hive.Subscribe on YouTube & Rumble, follow @NephilimDSquad on X/Instagram, grab merch at toplobsta.com. Questions/bookings: chroniclesnds@gmail.com — Stay dangerous.

Network segmentation to prevent ransomware isn't just a nice-to-have — the UCSF ransomware attack proves it's what separates a contained incident from a catastrophe. UCSF got hit. Their segmented network kept the damage from spreading across their entire operation. That's the difference we're talking about in this episode.Dr. Mike Saylor — my co-author on Learning Ransomware Response and Recovery — joins me and Prasanna to break down exactly how network segmentation works, why it matters for ransomware defense, and how to start doing it without breaking everything in the process. (Not that I've ever done that. Much.)We cover what segmentation actually is, how VLANs make it manageable, the "need to talk" principle, and where microsegmentation fits in — and when it becomes overkill. We also get into the complexity trap: more rules and more layers don't automatically mean more protection. Sometimes they mean nobody can troubleshoot anything when the house is on fire.If you're an IT admin trying to make the case for better network architecture, or you just want to understand what would actually stop ransomware from ripping through your environment, this is the episode.Chapters:00:00:00 — Intro00:01:40 — Welcome & Guest Introductions00:05:17 — Case Study: UCSF Ransomware Attack00:08:13 — What Is Network Segmentation?00:12:32 — VLANs Explained00:19:50 — The Need to Talk Principle00:30:54 — Complexity vs. Security00:31:09 — Microsegmentation00:38:55 — Action Items: Where to Start00:42:05 — Monitoring VLAN Traffic

Most marketers glance at their click data and move on. But Jay Schwedelson and Daniel Murray think that's a massive missed opportunity hiding in plain sight. This Bathroom Break gets into the underrated power of click-through segmentation, bot inflation you probably don't know you have, and why your unsubscribe link might be quietly wrecking your metrics. Oh, and Jay gave up caffeine seven weeks ago. Chamomile tea era, officially.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(03:00) Why your click data is worth way more than you're treating it(04:00) How to build retargeting audiences from email clicks for almost nothing(06:45) The two or three in the morning trick that reveals your real click-through rate(07:40) Using an invisible link above the fold to catch bot clicks before they skew your data(08:26) The surprisingly common mistake of counting unsubscribe clicks in your CTR(08:45) Why filtering clicks by ICP before retargeting makes everything sharperㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

In this episode, we explore how to turn website pop-ups into powerful tools for growth instead of annoying distractions. Taras Talimonchuk, CMO at Claspo.io, shares why treating every visitor the same with generic discount codes kills your conversion rates. We discuss the importance of aligning your pop-up strategy with the customer's shopping journey, using behavioral segmentation to deliver the right message, and how gamification can boost engagement. Topics discussed in this episode:  How pop-ups improve the customer journey.Why generic discount codes hurt your brand.What drives better conversion rates with pop-ups.How segmentation creates relevant offers.Why behavior tracking increases revenue.What role gamification plays in engagement.How AI tools automate design alignment.Why long-term relationships boost profit.What metrics matter for pop-up success.How to test pop-ups for better results. Links & Resources Website: https://claspo.io/Shopify App Store: https://apps.shopify.com/claspoLinkedIn: https://www.linkedin.com/company/79840464/X/Twitter: https://twitter.com/claspo_ioGet access to more free resources by visiting the show notes at https://tinyurl.com/38f6cvdfI'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don't miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this podcast I talk with Josh Secrest, VP of Marketing at Paradox (Workday) about how we segment the “frontline” into useful worker categories. As you will hear, the complex issues of hiring, training, managing, leading, and building operational excellence vary widely from role to role. Many companies think “Frontline” is a category. As you'll discover, this is not really true. Our new research shows that there are more than 800 “Frontline” worker job titles and they are not only industry-specific but also vary by skill type, skills depth, front or back office, licensing, and professional credential. And these dimensions play a major role in all HR, pay, reward, training, scheduling, and retention strategies. This episode sets the stage for our follow-on podcasts where we detail the Five Types of Frontline Work, a body of research you'll find even more useful in leading this important part of our companies. Remember, Frontline work makes up over 70% of all US (80% global) workers, and commands more than 3 $Trillion of pay and rewards investment. Additional Information Powering the Frontline Workforce: How Frontline-First Companies Thrive (research) Josh Bersin Company Highlights Cost of Neglecting Frontline Workers (research) An Exploration into the Frontline Workforce with Josh Bersin (video) Tailor your HR and Management Programs for Frontline Work with Galileo, the Expert AI Agent for HR Chapters (00:00:02) - Frontline Conversation(00:07:40) - The Importance of Qualifications in Your Sales Pitch(00:09:12) - Employment Segmentation(00:10:24) - Training costs of the logistics industry(00:14:01) - How to Find and Retain Talent in Healthcare(00:14:41) - One Restaurant Group's Shift From Part-Time Work to Full Time(00:17:13) - Discussing Full-Time vs Part-Time Jobs(00:18:14) - Josh Ferson(00:19:51) - The Future of Segmentation in Business

In this episode, host Josh interviews Will Russell, CEO of Russell Marketing, about effective strategies for launching e-commerce products. Will shares his five-step framework, emphasizing audience building through paid ads, partnerships, virality, and organic growth. They discuss practical tactics for Amazon sellers, such as using product insert cards with QR codes, leveraging surveys for product validation, and segmenting email lists for launch campaigns. Will highlights the importance of nurturing existing customers and using their feedback for product development. The episode offers actionable insights for entrepreneurs aiming to maximize launch success and scale their businesses efficiently.Chapters:Introduction to Will Russell and Russell Marketing (00:00:00)Will Russell's background, agency achievements, and book introduction.Strategies for Building an Engaged Audience Pre-Launch (00:00:55)Overview of paid acquisition, piggybacking/partnerships, virality, and organic growth for audience building.Piggybacking and Partnerships Explained (00:01:20)How to leverage existing communities and partnerships to access target audiences.Virality and Organic Growth (00:02:47)Discussion of viral marketing, influencer strategies, and the role of organic content.Summary of Audience-Building Approaches (00:03:53)Recap of paid, partnership, viral, and organic methods for audience growth.Leveraging Existing Customer Bases for Product Validation (00:05:07)Using current customers for product validation, feedback, and preorders to reduce launch risk.The Value of Existing Communities in Launches (00:07:11)How established audiences give a head start and lower costs for new product launches.Applying the Five-Step Framework to Amazon Sellers (00:08:14)Host introduces actionable takeaways, adapting Will's framework for Amazon product launches.Step 1: Product Validation Tactics (00:09:26)Using product inserts, QR codes, and Amazon analytics to validate new product ideas.Step 2: Audience Building and Customer Surveys (00:10:37)Reaching out to existing customers, using surveys to identify pain points and refine products.Step 3: Audience Engagement During Product Development (00:11:50)Keeping customers involved in product design and updates to build anticipation and loyalty.Step 4: Conversion Strategies and List Segmentation (00:13:05)Segmenting email lists for staggered launch campaigns to optimize Amazon ranking and conversions.Step 5: Scaling and Ongoing Audience Engagement (00:14:02)Using product inserts and ongoing engagement to prepare for future launches and scale the business.Review Research and Copywriting Insights (00:14:28)Using competitor reviews for product development and marketing language.Segmentation Strategies for Different Launch Models (00:15:19)How to segment audiences for Amazon vs. crowdfunding launches, prioritizing likely converters.Conclusion and Final Thoughts (00:17:01)Recap, book recommendation, and closing remarks.Links and Mentions:Advertising Tools:"Facebook Ads": "00:01:20""Google Ads": "00:01:20""Reddit Ads": "00:01:20""Amazon Brand Analytics": "00:10:37"Books:"Take Your Idea from Light Bulb Moment to Profitable Business in Record Time" by Will Russell: "00:00:52"Marketing Concepts and Strategies:"Piggybacking": "00:01:20""Virality": "00:02:47""Organic Growth": "00:03:53""Customer Surveys": "00:06:02""Product Insert Cards": "00:09:26""Segmentation for Email/Text Lists": "00:13:05"Content and Influencer Strategies:"User-Generated Content": "00:02:47""Influencer Marketing": "00:02:47""Referral Strategies": "00:02:47"Transcript:Josh 00:00:00  Today I'm super excited to introduce you to Will Russell. He is the CEO and founder of Russell Marketing. Russell Marketing is an innovative digital agency specializing in e-commerce launch marketing. To date, they have generated more than 25 million in revenue for over 300 new entrepreneurs. Will has been featured on Forbes, Business Insider, Crain's New York Start-Up nation and many more. Will also has launched the Russell Gibbs Foundation, a family foundation that offers grants and mentorship to 501 C3 partners committed to diversity, equity and inclusion. In November of 2022, Will's first book launch in five. Take your Idea From Light Bulb Moment to Profitable Business in Record Time, was published by Nicholas Brealey. So welcome to the show, Will.Will 00:00:52  Thank you. Thanks for having me, Josh. It's a real pleasure to be here.Josh 00:00:55  When you talk about building an engaged, you know, audience or, you know, building it up a The following. What are what are the channels or strategies to kind of build this following of people before you've even launched a product?Will 00:01:15  By and large, most people are going to lean heavily into paid acquisition.Will 00:01:20  And so, you know, that means paying Facebook or Google or Reddit for ad space and driving traffic using those methods. Now, not everyone has big budgets. They can just plug in. To do that, I always suggest paid acquisition because frankly, is the quickest and easiest way of getting from where you are to where you need to be. But I understand not everyone has the budget. So for those who don't have those budgets, or for those who don't want to rely entirely on those budgets, there's a few other avenues you really look to. One is piggybacking. And so by piggybacking, we're looking for partners or like minded communities that already we have the people we want, and we want to build a connection with the managers or the founders of those communities and essentially piggyback on top of the success they've had to get access to these people. So examples of that might be, maybe you don't want to put $10,000 into a Facebook ad campaign, but maybe you could purchase an advertising spot or in a particular media websites newsletter, or you could write a guest post, or you could do some sort of exchange post promotional exchange with them over a period of six months, where maybe front end of that relationship, they're helping you, but then towards the back end, you're going to balance that out more and start helping them in different ways.Will 00:02:47  So piggybacking and looking at those kind of partnerships is a really good route. Another effort we're going to look to is virality. It's a tough one because it's you know, there are obviously elements to what makes something viral and, and checkboxes that you can go through. But there's always an element of luck there. You don't really know for sure whether a big effort to go viral is going to work. And so it can be a bit of a risk, but virality and that can be things such as word of mouth, marketing strategies, referral strategies and fun content, user generated content, things like ambassadors or affiliate marketing. We might even include some influencer marketing in that. So we've got the virality is certainly a good a good path to go. If you don't want to lean into pushing too much of your budget into paid ads, and then I mean, the fourth and longest one, I suppose is is the organic, you know, people that don't have big budgets and and maybe don't excel. I don't have any partners or I don't have.Will 00:03:53  I can't make things viral. They can't ...

An Ipsos survey of 1,226 marketers across the US, Canada, and Australia asked 10 multiple choice questions on basic marketing fundamentals — and two thirds failed.We're not talking advanced strategy. Segmentation. Positioning. The four Ps. Above-the-line marketing. Omnichannel. Quantitative research. The bare minimum from a year and a half of formal marketing training.This is the state of B2B marketing in 2026.If you're focused on AI efficiency gains, growth hacking, and the next few percentage points of performance — but you can't pass this test — you're optimizing a broken foundation.Matthew Sciannella breaks down what the data actually means for marketers who only do promotion (ads, email, events, SEO) and why that's exactly why so many can't survive past 18 months in a role.Q: What did the Ipsos marketing fundamentals survey find?The Ipsos survey tested 1,226 marketers in the US, Canada, and Australia on 10 multiple choice questions covering segmentation, positioning, the four Ps, above-the-line marketing, omnichannel, and quantitative research. Two thirds failed — with an even split between B2C and B2B marketers.Q: Why do so many B2B marketers only last 18 months in their roles?Marketers who focus exclusively on promotion — running ads, sending emails, attending events, or managing SEO — never develop a durable, full-funnel marketing strategy. Without understanding customers, sales channels, and market positioning, they can't survive a funding round or leadership change.Q: Is AI a substitute for marketing fundamentals?No. AI and growth hacking tactics can improve efficiency at the margins, but they don't replace the strategic foundation of real marketing: understanding your market, your buyer, and how they make decisions. Scraping signals from the internet isn't the same as doing the work.Q: What is the difference between promotion and marketing?Promotion is one of the four Ps of marketing — it includes advertising, email, events, and SEO. Marketing as a discipline covers the full picture: segmentation, targeting, positioning, pricing, product, and channel strategy. Most B2B marketers today only practice promotion.#B2BMarketing #MarketingFundamentals #MarketingStrategy #B2BSaaS #SaaSMarketing #GrowthMarketing #CMO #MarketingLeadership #DigitalMarketing #DemandGeneration #MarketingROI #GTMStrategy #ContentMarketing #MarketResearch #B2BDemandGen #MarketingTips #Ipsos #FourPs #Omnichannel #Refinelabs

Avoid High Spam Rates: Effective Email Marketing Monetization Strategies Masterclass with Favour Obasi-ike, MBA, MS.

Comparison of a Hands-Free, Fully Automated Segmentation Angiography-Derived Fractional Flow Reserve, X1-FFR, With Invasive Wire-based Hyperemic FFR

Craig Shacklett, URComped CEO, interviews Iryna Ashyrova, iGaminig product manager and podcaster, to break down the realities of the Ukrainian and Eastern European gambling markets – from their retail beginnings in the 1990s to today's dominant online and crypto-driven landscape. She shares insights into market size, regulatory challenges, corruption, aggressive marketing tactics, and why sports betting and slots dominate player spend. The conversation dives deep into how casinos acquire and retain players in largely unregulated environments, why crypto casinos are rapidly gaining trust and traction, and how VIP relationships, segmentation, and high-margin players are reshaping the industry's future. Topics Discussed: – How Iryna discovered and connected with the casino business podcast – Overview of the Ukrainian gambling market today – Impact of past corruption and current regulatory instability – Effects of the war between Russia and Ukraine on regulation and operators – Major operators exiting the market – The evolution of gambling in Ukraine and the digital growth – Game preferences in Ukraine – Marketing practices in Eastern Europe – Cross-promotion with sports and famous athletes – VIP programs – Segmentation among operators – The rise of crypto casinos Learn more: https://trio360.vip/casino-marketing-in-unregulated-markets-ukraine-and-eastern-europe/

Craig Shacklett, URComped CEO, interviews Iryna Ashyrova, iGaminig product manager and podcaster, to break down the realities of the Ukrainian and Eastern European gambling markets – from their retail beginnings in the 1990s to today's dominant online and crypto-driven landscape. She shares insights into market size, regulatory challenges, corruption, aggressive marketing tactics, and why sports betting and slots dominate player spend. The conversation dives deep into how casinos acquire and retain players in largely unregulated environments, why crypto casinos are rapidly gaining trust and traction, and how VIP relationships, segmentation, and high-margin players are reshaping the industry's future. Topics Discussed: – How Iryna discovered and connected with the casino business podcast – Overview of the Ukrainian gambling market today – Impact of past corruption and current regulatory instability – Effects of the war between Russia and Ukraine on regulation and operators – Major operators exiting the market – The evolution of gambling in Ukraine and the digital growth – Game preferences in Ukraine – Marketing practices in Eastern Europe – Cross-promotion with sports and famous athletes – VIP programs – Segmentation among operators – The rise of crypto casinos Learn more: https://trio360.vip/casino-marketing-in-unregulated-markets-ukraine-and-eastern-europe/

Craig Shacklett, URComped CEO, interviews Iryna Ashyrova, iGaminig product manager and podcaster, to break down the realities of the Ukrainian and Eastern European gambling markets – from their retail beginnings in the 1990s to today's dominant online and crypto-driven landscape. She shares insights into market size, regulatory challenges, corruption, aggressive marketing tactics, and why sports betting and slots dominate player spend. The conversation dives deep into how casinos acquire and retain players in largely unregulated environments, why crypto casinos are rapidly gaining trust and traction, and how VIP relationships, segmentation, and high-margin players are reshaping the industry's future. Topics Discussed: – How Iryna discovered and connected with the casino business podcast – Overview of the Ukrainian gambling market today – Impact of past corruption and current regulatory instability – Effects of the war between Russia and Ukraine on regulation and operators – Major operators exiting the market – The evolution of gambling in Ukraine and the digital growth – Game preferences in Ukraine – Marketing practices in Eastern Europe – Cross-promotion with sports and famous athletes – VIP programs – Segmentation among operators – The rise of crypto casinos Learn more: https://trio360.vip/casino-marketing-in-unregulated-markets-ukraine-and-eastern-europe/

Market Logic Software sits at the intersection of market intelligence and enterprise AI — helping companies like Procter & Gamble and Unilever move from gut-feel decision-making to insights-driven operations. When Dirk Wolf stepped in as CEO five years ago, the business had impressive logos but a fundamental scaling problem: every customer had been co-built with, deeply customized, and operationally entangled. High retention masked an unsustainable model. In this episode of BUILDERS, Dirk breaks down how he restructured the GTM motion, made the deliberate choice to walk away from revenue that couldn't repeat, launched an AI product in Q2 2023 before most companies had a roadmap, and is now repositioning Market Logic as an agentic intelligence hub embedded inside enterprise infrastructure.Topics Discussed:The co-development trap: why deep enterprise relationships can become a scaling ceilingMaking the call to cut a government ARR contract to protect repeatabilityImplementing SaaS KPIs and customer segmentation from scratch inside an existing businessHow the marketing motion evolved — from executive roundtables to measured digital channelsBuilding a productive marketing-CFO relationship through outcomes and milestonesLaunching an AI product in Q2 2023 and tracking enterprise sentiment shift in real timeWhy the downstream ICP experiment failed and how they course-corrected fastThe vision for Market Logic as a proactive agentic system inside enterprise tech stacksGTM Lessons For B2B Founders:The co-development trap is a silent growth killer. Market Logic had strong retention and marquee customers — but had co-built so many bespoke solutions that the business couldn't replicate itself. No repeatable sales motion. No scalable delivery. When Dirk came in, he recognized that what looked like customer success was actually a ceiling. If your top accounts each required their own version of your product, you don't have a business yet — you have a services firm with SaaS ambitions. The fix starts with ruthless product scope decisions before you touch GTM.Cutting revenue is sometimes the GTM move. Dirk walked away from a US government contract — real ARR, on-prem, fully customized, no path to replication. The decision wasn't financial modeling, it was strategic clarity: you cannot build a repeatable motion while simultaneously maintaining one-off revenue that pulls engineering, CS, and leadership attention in a different direction. Most founders know this intellectually. Few actually do it. The willingness to let that revenue walk is what creates the conditions for scale.Segment by growth potential, not by decibel level. One of Dirk's first structural changes was introducing proper SaaS KPIs and customer segmentation — because without them, resources defaulted to whoever was loudest. That's almost always the smallest, most difficult accounts, not the ones with the most strategic upside. The discipline isn't just about where sales focuses. It cascades into product prioritization, CS allocation, and where leadership time actually goes. ICP isn't a marketing exercise — it's an operating model decision.// Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.ioThe Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co//Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM

Business pain points in complex B2B deals often stem from misalignment between direct sellers, partners, and the wider customer ecosystem - not from the product itself. In this episode, we examine how B2B sales strategy, leadership skills, and customer centricity influence whether enterprise opportunities move forward or stall. On the B2B Sales Trends Podcast, Harry speaks with John Carey, SVP Global Channels at SAS, about how leading organizations structure collaboration between direct sales teams and partners to solve meaningful customer challenges. John shares practical perspectives on navigating channel conflict, clarifying ownership in hybrid sales environments, and building the trust and alignment required to execute complex enterprise deals successfully. You'll learn: – Why unclear ownership creates hidden business pain points in enterprise deals – Why clear account segmentation is the starting point for effective partner engagement – The leadership skills required to run a successful partner ecosystem – Why customer centricity must guide collaboration across the sales and partner ecosystem ⏱ Timestamps 00:00 – Why business pain points often come from partner misalignment 01:27 – John Carey on leading global channels at SAS 04:01 – The real pressure behind modern B2B sales strategy 05:50 – A real-world example of channel conflict in enterprise deals 10:09 – Customer centricity as the foundation of partner collaboration 15:05 – Sales enablement: segmentation and partner role clarity 30:15 – Leadership skills top performers use to close complex deals

Email Marketing isn't dead.  We're joined today by Sophie Penny, Senior Account Manager at EcomOne. In this insightful conversation, Richard Hill and Sophie Penny dive deep into the world of email marketing in e-commerce, tackling the big question, is email marketing dead? Spoiler: it's not, but the game has definitely changed. Together, they discuss the powerful role AI now plays in email. Think predictive analytics, smart segmentation and hyper-personalisation that goes way beyond just using your customer's first name. Sophie Penny shares the biggest shifts she's seeing in how brands use email, including practical strategies for getting the most out of signup forms and automations, especially for driving revenue. This episode covers best practices for segmentation, how to keep your brand's email campaigns engaging and relevant (without becoming “noise” in your customers' inboxes), and why not every strategy works for every brand. You'll also hear actionable tips specific to industries like automotive, outdoor, and B2B, not to mention creative ideas for building loyalty and community through email. If you're ready to move beyond “blanket” marketing and tap into what really works today, this episode is packed with expert advice you can put into action right away. Let's get into it! 00:00 "Email Marketing Isn't Dead" 06:06 Poorly Timed Marketing Emails 07:56 Sensitive Holiday Communication Strategy 12:42 Email Segmentation Boosts Engagement 16:07 Building Community Around Niche Brands 19:57 "Maximizing Post-Black Friday Gains" 22:11 "Evolving Email Strategies & Design" 27:19 "Thoughts on High-Value Purchases" 27:50 Maximizing Sales Through Maintenance 31:24 E-commerce Insights for Niche Catalogs 34:29 End-of-Year Buying Insights

CLUES TO SUCCESS | Focusing on “her people” filled both Janae Ohrt's cup and her funnel, fueling her growth from a part-time agent running an in-home daycare to becoming a CENTURION® producer. In this episode, Dylan sits down with Janae to talk about how she maintains personal relationships with her database, cares for clients like family, and stays top of mind through consistent follow-up and intentional outreach. Janae shares how clear goals, strong habits, and authentic connection have shaped her success and continue to fuel her growth.   In this episode:  00:00 Podcast Welcome 00:24 Meet Janae  01:12 Daycare To Centurion 02:31 Why Daycare Worked 06:03 Golden Circle  07:48 Quitting Daycare Leap 12:31 Full Time Growth 15:39 Intentional Relationships 17:14 Mama Bear Client Care 20:05 Lead Gen Buyer Hook 20:36 Buyer Letter Roleplay 21:21 Sphere Mailer Strategy 22:32 Segmentation and Matchmaking 24:19 Follow Up Superpower 27:17 Sharing Templates and Systems 29:17 Daily Stories Top of Mind 30:31 Sales Contest Competition 35:30 Massive Action Explained 36:32 Intentional Growth and Goals 40:28 Wedding Plans and Family 40:57 Relationship First Wrap Up   Subscribe to the More Than More Podcast for new weekly episodes as we discuss building meaningful and impactful businesses, careers, and lives through real estate. Apple Podcasts Spotify YouTube   

Understanding the Frontline Workforce. As our research point out, more than 70% of all US workers (80% Worldwide) work in a frontline (customer facing or operational facing) role. We all have teams in these positions so it's important for business and HR leaders to understand this space. This is the first podcast in a series with Josh Secrest, the head of marketing at Paradox, an innovative AI company that pioneered conversational recruiting from end to end. Not only does Josh S. know a lot about the frontline, he has leadership roles at the National Restaurant Association and National Retail Federation, and also has experience leading talent management at McDonald's and leading culture at Abercrombie. Josh and I will be sharing a series of conversations to help you understand best-practices in high-volume recruiting, frontline workforce management, and the economics and financial business case for automation in this space. This episode features a deep discussion on the critical role of frontline workers in the workforce, exploring how technology, management, and strategic support can transform frontline work environments. It highlights innovative practices and future trends in supporting frontline employees across retail, hospitality, and healthcare sectors. Keywords frontline workers, workforce strategy, HR technology, AI in HR, employee retention, frontline management, retail, hospitality, workforce support, digital transformation Key topics Importance of frontline workers Impact of technology and AI on frontline support Role of frontline managers in business success Additional Information Powering the Frontline Workforce: How Frontline-First Companies Thrive (research) Josh Bersin Company Highlights Cost of Neglecting Frontline Workers (research) An Exploration into the Frontline Workforce with Josh Bersin (video) Tailor your HR and Management Programs for Frontline Work with Galileo, the Expert AI Agent for HR Chapters (00:00:03) - Josh Seacrest(00:01:16) - Workers on the Frontline(00:02:26) - The Power of a Front-Line Manager(00:03:39) - The Impact of Frontline on Business(00:05:37) - The Role of Frontline Workers(00:11:59) - McDonald's On AI & The Future of Workforce(00:14:46) - Backline Manager: The Future of Data-driven Business(00:16:52) - Employee Care in the Future(00:19:38) - Give Your Employees More Money(00:21:23) - Fast Food On The Podcast(00:22:30) - The New Talent: 711 and More(00:25:48) - Josh on the Business of Segmentation

Are you posting consistently on social media but still struggling to create a steady revenue stream? There is a better way to build a sustainable online business without relying on social media. With a clear sales strategy, you can create steady business growth while strengthening trust building with your audience.In this episode, I break down how to build an email list that becomes a valuable asset for long term success. I cover how to create an opt-in that solves problems and how to set up a welcome sequence that builds a genuine relationship from day one. You'll learn the importance of segmentation to ensure you are always sending the right message to the right person.We are diving into:• How to use email marketing to grow your owned assets and turn a simple lead magnet into long term income instead of depending on social media.• Use marketing automation to build simple systems that capture sales without constant effort.• Write nurture emails that guide people toward a purchase without feeling pushy.• Create consistent revenue in your coaching business by leading your audience through a clear client journey.I'm here to help you build a strong, profitable business that gives you more freedom. When you stay consistent and focus on what you actually control, you can grow your work as a coach in a way that feels steady and sustainable. You deserve a business that supports your life, not one that runs it.CarlyResources from this episode:Therapreneur: A Therapist's Guide to 3x Your Therapy IncomeThe Coach IntensiveListener Giveaway!If you've been loving the podcast, this is the best way to support it and get something amazing back. Visit carlyhillcoaching.com/podcast, scroll down, fill out the 3-question form, and unlock Social Media Mastery instantly.Get 2 FREE months of TherapyNotes and streamline your notes, scheduling, and billing.Use promo code: CarlyExplore More SupportCarly AILooking for more support? Click here to explore different options to work with CarlyWant to start a podcast or grow your existing one? Visit https://julianabarbati.com and let her know I sent you!What was your biggest takeaway from this episode? Drop me a DM on Instagram - I'd love to hear from you!“If your audience didn't respond, it's feedback and not rejection.” - Carly Hill

Et si on segmentait notre cible autrement qu'avec une simple description? Et si on mettait le comportement et le moment au cœur du sujet? Avec cet épisode je vous propose de revoir totalement votre façon de segmenter, et vous allez voir que ça en vaut la peine.Pour nous en parler, j'ai invité Grégory Blay-Desforges le Directeur d'Uber Advertising.Pour en savoir plus sur Grégory, vous pouvez le suivre sur LinkedIn. Autres épisodes qui pourraient vous plaire : *La stratégie d'Heineken expliquée par son Directeur Marketing Antoine SusiniC'est quoi le job d'un CEO ? avec Franck Denglos le PDG d'Adidas Italie---------------

Most arts organizations can tell you their revenue targets. Fewer can name the segments, behaviors and people that will actually deliver them.When financial pressure rises, leaders default to revenue buckets: tickets, subscriptions, donations. But as this episode makes clear, those buckets don't buy tickets. People do.This conversation reframes budgeting through a People lens. Revenue is not a line item. It's the outcome of relationships, shaped by segments including recency, frequency, and behavior over time. When you shift from revenue-based planning to relationship-based planning, you gain clarity: where growth is possible, where risk is hiding, and what must change to hit your goals.We explore why annual planning often falls short, how multi-year pipeline thinking changes investment decisions, and what it really means to hold teams accountable for relationship metrics, not just financial outcomes. This episode challenges leaders to move beyond hopeful projections and toward people-driven strategy, so financial plans become proactive, measurable, and sustainable. Key Takeaways to Put Into Action:Revenue goals are made of relationships: If you can't name the segments and behaviours driving your target, you're probably guessing.You inherit your pipeline, you don't invent it: Short-term targets are shaped by years of past behavior. Budgeting must reflect that reality.Segmentation is a leadership tool, not just a marketing tactic: New, active, lapsed, multi-buyers - each requires different investment decisions.Multi-year planning reduces risk: Annual planning without pipeline metrics creates financial blind spots .Accountability must connect to ‘people metrics': Clear ownership of relationship-driven KPIs makes growth achievable, and shared across teams .

Send a textIn this video, we share insights from working with numerous brands and brand owners, focusing on strategies to break the $1 million revenue barrier. We discuss crucial aspects of building a strong brand strategy and effective cpg marketing. This is essential for anyone in the consumer packaged goods industry looking to grow their business.Breaking the $1 million barrier requires strong brand awareness, frictionless first purchase experience, and clear customer acquisition cost strategy.Direct-to-consumer and CPG brands must focus on retention marketing, customer lifetime value, segmentation, email and SMS marketing, and subscription models to increase repeat purchases.Understanding unit economics, scaling customer acquisition, lowering CAC, and improving LTV are critical for ecommerce growth and long-term profitability.Book a call today and get clear answers on how to scale your brand past the $1 million mark: https://bit.ly/4jMZtxu--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Amazon Crisis Kit: https://bit.ly/4maWHn0Timestamps:00:33 – Why Awareness Is Everything01:13 – UGC vs Influencers for Brand Growth02:38 – Make the First Order Frictionless03:44 – Customer Lifetime Value and CAC04:25 – Building a Real Retention Funnel05:26 – Segmentation for Repeat Purchases06:34 – Why Subscriptions Matter for CPG07:36 – Understanding Unit Economics of Scale09:09 – Breaking Down Customer Acquisition Cost10:02 – Why Profit Focus Can Hurt Growth________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Episode #369 – The Fastest Way to Stabilize Email Results (No Fancy Segmentation Required) If your email results feel inconsistent, you might be trying to use every campaign like it's doing CPR — reviving cold subscribers, persuading on-the-fence people, and rewarding the warm people all in one send. That's exhausting, and it rarely works. Segmentation fixes this by doing one simple thing: it lets you choose the room before you choose the words. Because when you send one email to your entire list, you're speaking to people who are at totally different points in the conversation — and the message either becomes a compromise, or it only lands for a fraction of the room. In this episode, I walk you through the three essential segments that stabilize campaign performance fast: Engaged subscribers (your dependable audience + deliverability protector) Unengaged subscribers (the people you stop emailing by default — and put into a re-engagement/sunset lane instead) Recent buyers (the relationship window you protect so you don't keep selling at someone who just purchased) You'll also get a quick segmentation self-check (so you know when segmentation will actually reduce your workload), plus the common mistakes that make segmentation feel like "extra work" instead of strategy. Work with Joy Joya: https://joyjoya.com

Happy Valentine's Day! Favour Obasi-ike, MBA, MS breaks down proven strategies for monetizing and segmenting business email lists using platforms like Flodesk. Learn why email marketing delivers $36-$40 ROI for every dollar spent compared to social media, how to segment contacts based on behavior and engagement, and the technical foundations (DNS, backlinks, deliverability) that make campaigns successful. Discover workflows for turning subscribers into buyers through strategic segmentation, behavioral targeting, and quality-over-quantity content delivery.Episode Key Takeaways1. Email Marketing ROI Dominates Social Media – For every $1 spent on email marketing, businesses earn $36-$40 back, far exceeding social media returns.2. Segmentation Drives Conversions – Segment email lists by link clicks, engagement levels, and business vs. personal contacts to send targeted content that resonates.3. Technical Setup Matters – Proper DNS configuration, Google Search Console integration, and backlink strategies improve deliverability and SEO performance.4. Quality Over Quantity – Sending fewer, high-value emails with 15-minute read times generates more revenue than frequent, low-engagement blasts.5. Behavioral Targeting Wins – Track website behavior and email interactions to create personalized follow-up sequences that match subscriber intent.Episode Timestamps[00:00] Introduction: Monetizing and segmenting email lists[02:00] Why email outperforms social media ($36 ROI per $1)[05:00] Building business email lists as valuable assets[10:00] DNS, deliverability, and technical foundations[15:00] Segmentation strategies using link tracking[24:00] Creating consistency through targeted workflows[27:00] Backlinks and SEO benefits from email campaigns[32:00] Calculating engagement: 50 touchpoints = $36 product[45:00] Flowdesk features and automation workflows[68:00] Frequency matters: Quality beats quantity[71:00] Behavioral targeting and site tracking integrationPodcast Episode FAQsQ: What email marketing platform does Favour recommend?A: Favour specifically discusses Flowdesk for its segmentation capabilities, checkout features, and workflow automation that allow precise targeting based on subscriber behavior.Q: How often should I send emails to my list?A: Quality beats quantity. Favour sent only one email in February but generated revenue, leads, and referrals. Ask your audience through polls how often they want to hear from you.Q: What's the difference between business and personal email contacts?A: Business emails (domains like @company.com) engage differently and should be segmented separately. They're checked 3-5 times daily and represent higher-value prospects.Q: How do I improve email deliverability?A: Configure DNS records properly (A, TXT, CNAME), connect to Google Search Console, build backlinks through anchor text in emails, and maintain engagement with quality content.Q: What is behavioral targeting in email marketing?A: Tracking which links subscribers click, what pages they visit on your website, and how they engage with content to send personalized follow-up sequences that match their interests.Memorable Quotes by Favour Obasi-ike, MBA, MS"For every dollar that you spend on email, you get $36 to $40 back compared to social media where you may not get up to a dollar back or $2 back.""The best person to tell about what you wrote on your website is your contact list—the same way the best person to tell about something is your best friend.""I can have 50% open rate and no sales, that's vanity. But if you have 10-20% and that gives you more revenue because it's the right audience and it's segmented, then it helps a lot.""Don't just post on your website and expect magic to happen, abracadabra. You have to be intentional, you have to be factual.""Quality beats quantity. If you're actually able to capture that first party data and implement site tracking, it's very powerful to segment those people and send them follow-up messages."Book SEO Services | Quick Links for Social Business>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Jesse Nguyen of the Democracy Group speaks with Paul Oshinski, research manager at More in Common, about their extensive study titled 'Beyond MAGA.' The study, which included over 18,000 survey responses and 13 focus groups, aimed to understand the nuances within the Trump voter base. They discuss the segmentation of Trump voters into four distinct groups, their attitudes towards Trump's policies, and their views on key issues like immigration and democracy. The episode also touches upon the surprising demographic diversity within Trump's coalition and the role of economic concerns in shaping voter preferences. Lastly, upcoming webinar details are provided for those interested in a deeper dive into the study's findings.00:00 Introduction 00:49 Research Manager's Role and Survey Details02:11 Inspiration and Process Behind the Study03:27 Segmentation of Trump Voters04:50 Reluctant Right and Immigration Views09:06 Diversity in Trump's Coalition14:37 Views on DEI and Critical Race Theory17:36 Concluding Thoughts and Webinar InformationTo learn more about each of the featured podcasts, visit the Shows page at democracygroup.org/shows. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Podcast: Industrial Cybersecurity InsiderEpisode: The IT-OT Knowledge Gap Costing Organizations MillionsPub date: 2026-02-03Get Podcast Transcript →powered by Listen411 - fast audio-to-text and summarizationDino sits down with Adeel Shaikh Muhammad, a Dubai-based cybersecurity expert and researcher with 16+ years in IT and OT security. They dive into why IT and OT teams still can't communicate effectively. The conversation reveals why most CISOs struggle to secure manufacturing environments. Adeel shares real-world insights from securing industrial systems across the Middle East, Africa, and Asia. They tackle the implementation gap in OT SOCs and why legacy systems remain vulnerable. The discussion covers third-party access risks, OEM warranty restrictions, and system integrator challenges. AI might finally solve IT-OT convergence by acting as a translator between these worlds. But first, organizations need to master the fundamentals: asset inventory, vulnerability management, and network segmentation. Most companies still haven't nailed these basics in their industrial environments. This conversation cuts through the hype to focus on what actually works.Chapters:(00:00:00) - 16 Years in Cybersecurity: Why CISOs Don't Know What a PLC Is(00:01:48) - Career Journey: From IT to OT Cybersecurity Focus(00:02:48) - Books on AI Transforming Security Operations Centers(00:04:44) - The Implementation Gap: Challenges Building OT SOCs(00:06:40) - The IT-OT Cultural Divide and Missing Communication(00:08:40) - Why the OT Ecosystem Must Proactively Bring Cybersecurity Tools(00:10:00) - Can IT-OT Convergence Actually Happen?(00:11:00) - AI as the Bridge: The Black Box Solution for IT-OT Communication(00:12:42) - Legacy Systems Reality: Windows 7 Running $5M Equipment(00:14:00) - OT Cybersecurity Conferences: S4, Intersec, and Rockwell Automation Fair(00:16:00) - Market Consolidation: Who's Been Acquired in OT Security(00:17:48) - Back to Basics: Asset Inventory, Vulnerabilities, and Network Segmentation(00:18:40) - Third-Party Access Control and OEM Warranty Restrictions(00:20:40) - Why We Can't Ignore Asset Inventory and Segmentation in OT AnymoreLinks And Resources:Adeel Shaikh Muhammad on LinkedInWant to Sponsor an episode or be a Guest? Reach out here.Industrial Cybersecurity Insider on LinkedInCybersecurity & Digital Safety on LinkedInBW Design Group CybersecurityDino Busalachi on LinkedInCraig Duckworth on LinkedInThanks so much for joining us this week. Want to subscribe to Industrial Cybersecurity Insider? Have some feedback you'd like to share? Connect with us on Spotify, Apple Podcasts, and YouTube to leave us a review!The podcast and artwork embedded on this page are from Industrial Cybersecurity Insider, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.

Podcast: PrOTect It All (LS 27 · TOP 10% what is this?)Episode: OT Remote Access After COVID: Why IT Tools Fail and What Critical Infrastructure Needs NowPub date: 2026-02-02Get Podcast Transcript →powered by Listen411 - fast audio-to-text and summarizationRemote access transformed overnight - and OT environments are still feeling the impact. In this episode of Protect It All, host Aaron Crow is joined by Steve Rutherford, VP of Sales at Hyperport and former military officer, for a candid conversation on how secure remote access in operational technology (OT) has evolved - and where it's heading next. They unpack how COVID accelerated remote connectivity across critical infrastructure, why many traditional IT security tools fall short in OT environments, and what protection really looks like when safety, reliability, and uptime are non-negotiable. Drawing from military discipline and frontline OT experience, Steve shares a grounded perspective on managing risk in environments where failure has physical-world consequences. You'll learn: How COVID permanently changed OT remote access expectations Why IT-first security approaches don't translate well to OT The role of layered access controls and policy-driven permissions How dynamic access and trust scoring are reshaping OT security Where IT/OT convergence helps - and where it creates new risk What leaders must prioritize to balance access, safety, and resilience If you're responsible for enabling remote access while protecting critical operations, this episode delivers real-world insight, practical guidance, and a forward-looking view of OT cybersecurity. Tune in to understand what secure OT access really requires in today's threat landscape- only on Protect It All. Key Moments:  00:00 Securing Critical Infrastructure Access 03:59 "OT Mindset: Defense and Offense" 07:26 "Remote Access Challenges in Operations" 11:45 "Challenges in OT-IT Integration" 16:07 Authority Must Match Responsibility 18:23 Simplifying OT Authentication Challenges 21:53 "Dynamic Trust Scoring with AI" 24:05 "Access Control and Segmentation" 28:57 "Secure Access Without Overreach" 33:12 "Left of Boom Awareness" 35:56 OT Security and Local Control 39:35 "Driving Early Adoption Awareness" 41:54 "Proactive Support for Critical Infrastructure" 45:52 "Remote Work Enhances Team Efficiency" 47:17 "Exciting Tech for Cybersecurity" About the guest : Steve Rutherford is a former U.S. Army officer and aviator who transitioned his mission-driven mindset from military service to protecting critical infrastructure through operational technology (OT) security. After exploring multiple industries, Steve found a natural alignment between military operations and OT environments - where safety, reliability, and uptime are non-negotiable. Today, he works in secure user access for OT, helping organizations protect the systems that power modern life. How to connect steve :  Website : https://hyperport.io/ Linkedin: https://www.linkedin.com/in/steverutherford1/ Connect With Aaron Crow: Website: www.corvosec.com  LinkedIn: https://www.linkedin.com/in/aaronccrow Learn more about PrOTect IT All: Email: info@protectitall.co  Website: https://protectitall.co/  X: https://twitter.com/protectitall  YouTube: https://www.youtube.com/@PrOTectITAll  FaceBook:  https://facebook.com/protectitallpodcast  To be a guest or suggest a guest/episode, please email us at info@protectitall.co Please leave us a review on Apple/Spotify Podcasts: Apple   - https://podcasts.apple.com/us/podcast/protect-it-all/id1727211124 Spotify - https://open.spotify.com/show/1Vvi0euj3rE8xObK0yvYi4The podcast and artwork embedded on this page are from Aaron Crow, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.

Email and SMS work best as a duo, but only when the message is relevant, timed well, and earned through proper consent.In this session, Ali Wood (Head of Partnerships, UK & Ireland at Mailchimp) breaks down how to use SMS alongside email to create a more joined-up customer journey, from getting phone-number opt-ins (without being creepy) to segmentation, automation triggers, and what's coming next with RCS (Rich Communication Services) and WhatsApp.We cover when SMS is a great fit (nudges, reminders, transactional updates), when email does the heavy lifting (story, detail, trust), and how to avoid turning your audience into full-time “STOP” typers.Key topics include: • Email vs SMS: what each channel is best for • How to collect phone numbers (quizzes, surveys, value exchange) • Segmentation beyond demographics (behaviour, intent, price sensitivity) • Automations: welcome, cart abandonment, VIP flows, reminders • Compliance essentials: consent, unsubscribe, timing rules • RCS: “SMS on steroids” (verified sender, rich media, buttons) • Q&A: emotional response to SMS, best send times, pop-ups that don't convert______Timestamps:00:00 SMS marketing overview03:20 Email vs SMS marketing10:43 SMS automation examples11:42 SMS opt-in & list growth14:33 SMS segmentation & testing25:16 SMS compliance, timing & RCS29:50 Q&A: SMS marketing in practice_______Watch / listen:Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9_______Please take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Frontify – All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Mailchimp - The all-in-one marketing platform that helps teams turn emails, automation, and now SMS into smarter, more connected customer journeys (and they've been longtime friends of TMM!).Cambridge Marketing College – The best place to get your marketing qualifications and apprenticeships.Planable – the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.Wistia – a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.

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Send us a textThis video breaks down five tips from Amazon and reveals which ones actually help sellers succeed. Get practical Amazon FBA tips and strategies that support real growth for your Amazon business in 2026. Learn what to follow, what to skip, and how to build smart selling strategies on Amazon.What's the worst Amazon seller tip you've ever followed? Drop it below so others can avoid it: https://bit.ly/43N1bZD#AmazonSellerTips #AmazonGrowth2026 #ProductLaunchAmazon #SellingOnAmazon--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Amazon's Latest Seller Tips Reviewed00:30 - Launching a New Product: Worth Following?01:20 - Selection Success Guide: Useful or Not?01:50 - Free Launch Tools and Guides for Sellers02:20 - Generating Early Reviews—Does It Really Help?03:00 - The Truth About Amazon Vine Ratings03:45 - Listing Optimization That Actually Matters04:35 - CTR and Why It Drives Real Sales05:10 - “Stay Proactive” Advice—Not Really a Tip06:00 - Amazon and Off-Platform Engagement Explained07:00 - Using Amazon Tools for Smarter Decisions08:15 - Final Thoughts: What Sellers Should Focus on in 202609:05 - Brand Growth, Segmentation, and What's Coming Next________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

AI is moving fast and many marketers are trying to keep up while still doing… everything else.In this session, Kirsty Fraser and Rich Crossley from Movable Ink break down what “AI for marketers” means (beyond the hype), and how to use it to do more with less - without losing the human bit that makes marketing work in the first place.You'll learn the difference between machine learning, agentic AI, and autonomous marketing, why strategy matters more than tactics, and how AI can help you shift from fixed campaign calendars to responsive, individual journeys. We also dig into what “true personalisation” really looks like (and how to avoid crossing the line into “helpful vs creepy”).If you're an AI explorer trying to become a builder - or you're leading a team and want a sane approach to AI literacy, governance, and guardrails - this one's for you.CHAPTERS0:00 Intro + speakers (Kirsty Fraser + Rich Crossley)2:40 What is School of AI (and how to join)4:40 Where are you on your AI journey? (skeptic → pro)7:30 Why AI literacy isn't optional now10:30 UK vs US: AI + customer journey mapping14:20 The AI foundation: machine learning → agentic → autonomous19:00 From chatbot era to “AI teammate”23:10 Strategy over tactics: breaking the old playbook27:30 Case study: Currys + Black Friday personalisation32:20 AI is the engine — you're the steering wheel36:10 Segmentation trap vs true personalisation41:30 AI + jobs: why marketers aren't being replaced46:00 “Start small” + guardrails + helpful vs creepy49:20 Q&A: moving from explorer to builder52:30 Q&A: governance, privacy, and what not to put in⸻TODAY'S GUESTSMovable Ink: https://movableink.com/Kirsty Fraser | Senior Director @ Movable Ink : https://www.linkedin.com/in/kirstyfraser80/Rich Crossley | Senior Product Marketing Manager @ Movable Ink: https://www.linkedin.com/in/richacrossley/⸻STAY IN THE LOOPJoin a community where connection, learning and support come first at over 200 events per year worldwide. You are very much invited

Podcast: PrOTect It All (LS 27 · TOP 10% what is this?)Episode: Securing Remote Access in OT: Visibility, Segmentation, and What Compliance MissesPub date: 2026-01-19Get Podcast Transcript →powered by Listen411 - fast audio-to-text and summarizationRemote access is no longer optional in OT - but unmanaged connectivity is one of the fastest ways to lose control of critical systems. In this episode of Protect It All, host Aaron Crow breaks down the real challenges of securing connectivity across IT and OT environments. As vendors, technicians, and support teams increasingly rely on remote access, many organizations struggle with poor visibility, legacy systems, and unclear network boundaries - creating unnecessary risk. Aaron walks through newly released secure connectivity guidance from CISA and the UK National Cyber Security Centre, translating an eight-point framework into practical, real-world steps that security and operations teams can actually implement. You'll learn: Why remote access is one of the biggest OT risk multipliers How poor visibility creates blind spots attackers love Why asset inventory and documentation are foundational - not optional How segmentation and least-privilege design shrink the attack surface What compliance frameworks get right - and what they don't Best practices for vendor access, MFA, session recording, and monitoring How to design secure connectivity without breaking operations Whether you're responsible for OT security, managing vendors, or bridging IT and OT teams, this episode delivers actionable guidance to help you regain control of connectivity and protect critical infrastructure. Tune in to learn how to secure access without sacrificing operations - only on Protect It All. Key Moments:  01:11 "Secure Connectivity in OT" 05:10 "Reducing Attack Surface Through Access Limits" 10:02 "Control System Upgrade Failure Impact" 12:00 Beyond Passwords: Strengthening Security 17:16 "Strengthening Cybersecurity Basics" 18:26 "Balancing Compliance and Security" Connect With Aaron Crow: Website: www.corvosec.com  LinkedIn: https://www.linkedin.com/in/aaronccrow Learn more about PrOTect IT All: Email: info@protectitall.co  Website: https://protectitall.co/  X: https://twitter.com/protectitall  YouTube: https://www.youtube.com/@PrOTectITAll  FaceBook:  https://facebook.com/protectitallpodcast  To be a guest or suggest a guest/episode, please email us at info@protectitall.co Please leave us a review on Apple/Spotify Podcasts: Apple   - https://podcasts.apple.com/us/podcast/protect-it-all/id1727211124 Spotify - https://open.spotify.com/show/1Vvi0euj3rE8xObK0yvYi4The podcast and artwork embedded on this page are from Aaron Crow, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.

Shannon Howard is Senior Director of Customer & Content Marketing at Intellum. Intellum is AI transformation for enterprise learning. $25M in funding, 139 people.Here's what we cover:05:35 Shannon shares some Creative Customer Marketing Strategies08:41 Building the Foundation for Customer Marketing11:09 The Role of Data in Customer Marketing14:00 Surprise and Delight16:49 Empowering Customers Through Recognition19:57 Segmentation and Personalization in Marketing22:33 B2B vs B2C Marketing Dynamics26:28 Why Customer Marketing is often overlooked by CMOs30:00 Customer Marketing Strategies to put in your back pocket33:17 The Role of Customer Research & Shannon's take37:12 The Impact of AI on Customer Insights50:38 Shannon asks Anna her burning questionShannon on LinkedIn: linkedin.com/in/shannonlagassehowardIntellum: ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.intellum.comSubscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you're into, and don't forget to leave a review if you're lovin' the show.Music by my talented daughter.Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com⁠⁠⁠⁠⁠Newsletter: ⁠⁠⁠⁠One Insight

Webinar: See what your contacts are doing on Zillow - Mon, Dec 8 - https://followupboss.zoom.us/webinar/register/WN_-jOL8Gu3TZ2IWR_atbijlA#/registrationWhat if your biggest mistakes became the blueprint for your next business?That's exactly what Marissa Canario is doing with Apex Realty Group, which she's building from Milwaukee, Wisconsin. After building a 7th-level insurance agency and after opening 168 markets (yes 168!) as a real estate leader on a national expansion team, Marissa's now taking lessons learned to build again - with deeper obsession and a clearer value prop.She shares the key to improving both agent experience and client experience. She details her segmented approach to onboarding (and re-onboarding) agents. She explains the pitfalls to avoid in market expansion and when to know if you're ready. And she shares a vision of teams getting larger and larger in the years ahead through mergers and acquisitions.Watch or listen for Marissa's insights into:Why obsession with agent experience and client experience drives successWhat was required and what was learned by opening 168 markets in a real estate team expansionHow to improve communication and get more done by meeting people where they areHow to turn past mistakes into a tighter, more focused model with a clearer value propositionHow Marissa's segmenting and improving “one of the most important factors of your entire foundation and one of the most difficult to get correct” … agent onboardingWhy to celebrate more (and more specific) agent milestonesAI and ISAs as new leverage points for real estate teamsWays to make technology amplify rather than replace real estate agents (and what that means they should focus on)How self-awareness, network strength, and sufficient capital set you up for market expansion successWhy mergers and acquisitions will drive larger teams and what your participation in that growth might look likeAt the end, learn about the value of integrity, the ends of toilet paper rolls, the bottoms of shampoo and ketchup bottles, and fewer business books.Episodes mentioned:→ AI Voice and Texting with Kyle Draper and Tiffany Gelzinis→ Redefining the Role of the Real Estate Team Leader with Keith Anderson→The Roll-Up Strategy for Business Growth with Sam KhorramianConnect with Marissa Canario:→ https://www.instagram.com/marissacanario/Connect with Real Estate Team OS:→ https://www.realestateteamos.com→ https://linktr.ee/realestateteamos→ https://www.instagram.com/realestateteamos/

If you want your year-end emails to stand out in the noisiest inbox season of the year, this Working Session is your new playbook. We brought in marketer and dynamic-content expert Caroline Griffin to break down the simple personalization shifts that make every donor feel seen—so your emails land, resonate, and inspire action.Top 3 Takeaways:Make Personalization Actually Personal — Go beyond “Hi {{ first_name }}.” Use giving history, donor status, or meaningful milestones to help supporters recognize their own impact—and feel connected to your mission.Segment Smarter, Not Harder — Data not perfect? No problem. Segmentation by donor behavior (last gift, last year, lapsed, monthly) allows you to tailor messages without relying on risky merge fields.Honor Donors by Adjusting Your Messaging — Once someone gives, they shouldn't keep receiving asks during year-end. Excluding recent donors, or swapping in a gratitude version, strengthens trust and donor love.This episode digs into practical, approachable ways to bring more humanity and relevance to your year-end email strategy—no fancy tech required. Welcome back to Working Sessions: hands-on, clarity-filled conversations designed to help you move real work forward inside your organization.Let's get to work.Episode HighlightsWhy Dynamic Content Is the Nonprofit Email Superpower No One's Using (01:11)Beyond Merge Tags: Getting Creative With Donor Personalization (02:23)Using Giving History and Impact Data to Deepen Donor Relationships (03:13)Re-engaging Lapsed Donors Through Smart Dynamic Content (04:33)Data Accuracy Tips: What to Do When Merge Tags Go Wrong (05:10)Segmenting Donors Based on Recent Giving Activity (06:21)The Donor-Respect Rule: Excluding Recent Givers From Appeal Emails (07:39)Automating Segmentation and Exclusions in Your Email List (08:52)Seeing Year-End Emails Through the Donor's Eyes (09:59)www.weareforgood.com/episode/662//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi

Jeanne DeWitt Grosser built world-class GTM teams at Stripe, Google, and, most recently, Vercel, where she serves as COO and oversees marketing, sales, customer success, revenue operations, and field engineering. She transformed Stripe's early sales organization from the ground up and advises founders on GTM strategy.We discuss:1. Why GTM is becoming more strategically important in the AI era2. The rise of the GTM engineer3. A primer on segmentation4. How to build a sales org that engineers and product teams respect5. The changing calculus of build vs. buy for go-to-market tools in the AI era6. Why most customers buy to avoid pain rather than to gain upside—Brought to you by:Datadog—Now home to Eppo, the leading experimentation and feature flagging platform: https://www.datadoghq.com/lennyLovable—Build apps by simply chatting with AI: https://lovable.dev/Stripe—Helping companies of all sizes grow revenue: https://stripe.com/—Transcript: https://www.lennysnewsletter.com/p/what-the-best-gtm-teams-do-differently—My biggest takeaways (for paid newsletter subscribers): https://www.lennysnewsletter.com/i/179503137/my-biggest-takeaways-from-this-conversation—Where to find Jeanne DeWitt Grosser:• X: https://x.com/jdewitt29• LinkedIn: https://www.linkedin.com/in/jeannedewitt—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Introduction to Jeanne DeWitt Grosser(05:26) Defining go-to-market(08:43) The evolution of go-to-market roles(11:23) The rise of the go-to-market engineer(14:21) Implementing AI in sales processes(15:28) Optimizing sales with AI agents(23:47) Defining sales roles: SDRs and AEs(26:04) When to hire a GTM engineer(29:04) Hiring and scaling sales teams(30:50) The ideal go-to-market engineer(34:24) The go-to-market tool stack(40:39) Advice on building a great sales bot(44:34) Vercel's unfair advantage(46:37) Go-to-market as a product(47:04) Innovative sales tactics at Stripe(52:38) Effective go-to-market tactics(01:00:37) Segmentation strategies(01:09:31) Building a sales org that engineers love(01:14:00) Thoughts on PLG and pricing(01:16:44) Sales compensation and hiring(01:19:24) Lightning round and final thoughts—Referenced:• Vercel: https://vercel.com• Stripe: https://stripe.com• Rosalind Franklin: https://en.wikipedia.org/wiki/Rosalind_Franklin• Ben Salzman on LinkedIn: https://www.linkedin.com/in/bensalzman• SDK: https://ai-sdk.dev/docs/introduction• Gong: https://www.gong.io• Lyft: https://www.lyft.com• Instacart: https://www.instacart.com• DoorDash: https://www.instacart.com• “Sell the alpha, not the feature”: The enterprise sales playbook for $1M to $10M ARR | Jen Abel: https://www.lennysnewsletter.com/p/the-enterprise-sales-playbook-1m-to-10m-arr• A step-by-step guide to crafting a sales pitch that wins | April Dunford (author of Obviously Awesome and Sales Pitch): https://www.lennysnewsletter.com/p/a-step-by-step-guide-to-crafting• Kate Jensen on LinkedIn: https://www.linkedin.com/in/kateearle• Lessons from scaling Stripe | Claire Hughes Johnson (former COO of Stripe): https://www.lennysnewsletter.com/p/lessons-from-scaling-stripe-tactics• Atlassian: atlassian.com—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. To hear more, visit www.lennysnewsletter.com

Consumer companies are facing a new reality: demand is maturing, competition is intensifying, and generational preferences are diverging. Justin Vincent, part of BCG's leadership team for consumer and fashion, explains how businesses can avoid fading into the background by choosing a durable purpose, serving real consumer needs, and mastering digital discovery. Learn More: BCG's Latest Thinking on Consumer Products: https://on.bcg.com/4oLtmBB BCG on the Fashion Industry: https://on.bcg.com/4oJzSZh How Gen Z and Gen Alpha Are Rewiring the Fashion Industry: https://on.bcg.com/47LxcEH More on Fashion's Next Gen: https://www.linkedin.com/posts/christine-barton-486ab_retailleadership-genz-ai-activity-7395127354852839424-UpRu?utm_source=share&utm_medium=member_desktop&rcm=ACoAACCYnPQBE42Xbwt6tSxmjChbfZwsa6uBvxcChapters: 00:00-01:19 Introduction/Justin's ‘So What' 01:20-02:32 The evolution of athleisure 02:33-03:46 Why has growth slowed? 03:47-04:56 Who is winning and will they continue to? 04:57-06:06 What is a ‘for purpose' mindset? 06:07-08:38 How are different generations served? 08:39-10:29 How do brands decide what markets to serve? 10:30-12:32 How can you make your brand stand out? 12:33-16:03 How should companies decide where to focus? 16:04-17:39 How do brands decide where to localize and where to stay consistent? 17:40-18:52 What can consumer companies learn from sportswear brands? 18:53-19:55 What are the biggest challenges the industry is facing? 19:56-21:24 Justin's ‘Now What' 21:25-21:38 Outro This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

#670 What if your website could tell exactly who was visiting — and rewrite itself just for them? In this episode, host Brien Gearin sits down with Brennan Dunn, founder of RightMessage — the software powering hyper-personalized websites and email campaigns for top creators like Ali Abdaal and Justin Welsh. Brennan shares how his journey from freelance developer to SaaS founder led him to build a tool that dynamically customizes webpages and emails based on each visitor's needs. He breaks down how segmentation works, why it drastically boosts conversions, and the unconventional marketing strategy that helped RightMessage bounce back stronger than ever. If you sell online, collect leads, or want better conversions without more traffic, this conversation is packed with insight! What we discuss with Brennan: + Origin story of RightMessage + Dynamic website personalization + Segmentation through surveys + Boosting conversions with tailored messaging + Big-name creators using the software + AB testing personalized sales pages + Partner webinars as marketing strategy + Pricing challenges and evolution of the product Thank you, Brennan! Check out RightMessage at RightMessage.com. Follow Brennan on LinkedIn. Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode! To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tik Tok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to hear from more incredible entrepreneurs? Check out all of our interviews ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Learn more about your ad choices. Visit megaphone.fm/adchoices