Podcasts about segmentation

Send us a textMake summer your donor loyalty season, and set the stage for a better-funded fall.The summer slowdown doesn't have to mean lost momentum. It's the perfect time to deepen donor relationships and build long-term support.Join Jena as she lays out a practical, month-by-month plan to strengthen donor retention through the summer stretch. With donor attention divided and inboxes quiet, small, intentional touches now can lead to a more resilient, generous fall.You'll discover: ✅ Segmentation strategies (with or without a CRM) ✅ A clear June to August retention roadmap ✅ Tactical ideas for acknowledgments, gratitude, and monthly asks ✅ Messaging tips to re-engage first-time, lapsed, and recurring donorsWhether you're just getting started or refining your stewardship strategy, this episode is your playbook for making summer count.

In this episode, we explore how AI is changing the landscape of industry-first segmentation in professional services. Learn how firms should pivot their strategy to focus on capabilities, not just industry expertise. The post The Death of Industry-First Segmentation? appeared first on Rattle and Pedal.

In this episode, Gordon sits down with David Jacobson, Global Senior Director of Segmentation and Culture Insights at The Coca-Cola Company. From his early days handing out flyers for a Portland bar to helping shape the cultural footprint of one of the world's most iconic brands, David shares a fascinating journey through storytelling, innovation, and insight.An expansive conversation on how advertising has shifted from placing ads to crafting experiences. David shares insights from his time at Publicis Sapient, ChiatDay, and Coca-Cola, reflecting on the industry's transformation from standardized campaigns to platform-specific storytelling and cultural engagement. They dive into the evolution of experiential marketing, the rise of influencer collaboration, and why creating content fit for platform and fit for audience is more crucial than ever. David also discusses the importance of loosening brand control to allow authentic, creator-driven narratives to emerge—without losing sight of values and strategic guardrails.From early digital campaigns to the future of AI-powered personal assistants, this episode unpacks what it means to stay relevant in a world where behavior, technology, and media consumption are constantly shifting. Plus, hear how mentors and creative leaders like Lee Clow, Adam Morgan and Darren McCall shaped David's thinking around brand, storytelling, and strategy.Tune in for a refreshingly human take on marketing in the age of machines.

If you don't understand the language of marketing, you're making the game harder on yourself.In this episode, I cover some of the most important marketing terms that have been used for decades in traditional and digital marketing. These are the words that come up over and over again, and if you don't know them, you're at a disadvantage.Here's what you'll learn:1. The 4 P's of Marketing—why every brand needs them to make money.2. Targeting & Segmentation—how to avoid wasting money on the wrong audience.3. Positioning & Brand Equity—how to make people see your brand as valuable.4. Conversion Rate, ROI & SEO—the numbers that tell you if your marketing is actually working.5. Inbound vs. Outbound Marketing—why I only focus on inbound.Marketing isn't just about creativity—it's about strategy. If you don't know these terms, you'll struggle to grow your business.-------------------About Manuel Suarez:Manuel Suarez, known as the "Marketing Ninja" and a "Best Selling Author" of "Marketing Magic", leads Attention Grabbing Media (AGM), a marketing agency honored three times on the Inc 5000 list. With a team of over 120, AGM specializes in turning attention into profit for a wide array of brands. In 2023 alone, brands managed by AGM exceeded 250 million USD in revenue.Manuel is also the co-founder of NaturalSlim, a self-funded high 9-figure brand. He has elevated thousands of businesses across various sectors and has directed marketing campaigns for industry leaders like Dr. Eric Berg, Grant Cardone, and Daymond John.He is also responsible for two of the top 15 largest U.S. YouTube channels—Dr. Eric Berg and MetabolismoTV—which together have over 20 million subscribers. Over seven years, his strategies have amassed 8 billion views, generated 5 million leads, and earned over 500 million USD in revenue.Follow Manuel Suarez on Social Media:- Facebook: https://www.facebook.com/theninjamarketer/- Instagram: https://www.instagram.com/mrmanuelsuarez/- TikTok: https://www.tiktok.com/@mrmanuelsuarez- X (formerly Twitter): https://x.com/MrManuelSuarez- LinkedIn: https://www.linkedin.com/in/mrmanuelsuarez/Learn More About AGM:- Visit our website: https://www.agmagency.comNeed Help with Your Marketing?- Talk to a Ninja: https://www.talktoaninja.comCheck Out Manuel's Book, a #1 Seller on Amazon:- Marketing Magic by Manuel Suarez: https://a.co/d/gbwHKSf

Your ideal customer profile (ICP) is the north star for your entire company: it determines who you're building for and selling to. Though most growth-stage founders think they know who their ICP is, very few know how to update and refine it to keep the company focused as they grow—which can lead to a lot of headaches down the road.In this debut episode of a16z Growth's new company scaling podcast, the a16z Guide to Growth, a16z's Joe Morrissey (General Partner, a16z Growth), Michael King (Partner, Go-to-Market Network), and Mark Regan (Partner, a16z Growth) break down why ICP misalignment is often the hidden cause of common problems across the entire company, from pipeline gaps and bloated marketing spend to stalled product roadmaps—and dive deep on how to fix it.They offer tactical advice for defining (and refining!) your ICP as you scale, explain why getting it right requires company-wide alignment, and how to navigate the “precision paradox” when implementing it. Plus, why ICPs matter even more in the AI era, and how a well-executed ICP shows up across the business when it's working. Resources: Read more on sales and go-to-market on our Growth Content CompendiumFind Joe on LinkedIn: https://www.linkedin.com/in/morrisseyjoe/Find Mark on LinkedIn: https://www.linkedin.com/in/mregan178/Find Michael on LinkedIn: https://www.linkedin.com/in/michael-king-62258/Find Emma on LinkedIn: https://www.linkedin.com/in/emmajanaskie/ Stay Updated: Let us know what you think: https://ratethispodcast.com/a16zFind a16z on Twitter: https://twitter.com/a16zFind a16z on LinkedIn: https://www.linkedin.com/company/a16zSubscribe on your favorite podcast app: https://a16z.simplecast.com/Follow our host: https://twitter.com/stephsmithioPlease note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.

Learn how to attract more clients by mastering the crucial role of perception in your coaching brand and marketing! Join Silvester Jacob from Coacharya as he breaks down the essential STP framework (Segmentation, Targeting, Positioning) and reveals how shaping your audience's view can lead to greater success. In this session, you'll discover:- The core of the STP framework and its application for coaches.- How perception influences your marketing effectiveness.- Practical strategies to identify your ideal clients and tailor your message.- Key elements for effective positioning in the coaching market.- Insights on rebranding and the impact of social media.- Answers to audience questions and a glimpse into a perception-building challenge.Elevate your coaching practice by understanding and shaping how your audience sees you! 

In this episode, Jason Donapel, co-founder of The Email Experience, dives into how brands can level up their retention marketing using smarter segmentation and hyper-personalisation.   He explains why relying on generic pop-ups, discounts, and surface-level personalisation just doesn't cut it anymore. Instead, he advocates for tailoring messages based on real customer behaviour—like what they're browsing or why they signed up in the first place—and choosing the right channels (email, SMS, even postcards) to reach them at the right time.   Jason's all about using welcome flows and opt-ins to learn what people actually want, then building curated experiences that feel more relevant and less spammy. He also pushes back on old-school split testing, saying brands should focus on understanding their users first and testing smarter later. It's a practical, no-fluff take on how to build stronger customer relationships that actually drive results.

In a world dominated by digital marketing, it's easy to overlook the power of traditional methods. But what if I told you that one of the most effective ways to connect with your audience is sitting right in your mailbox? Direct mail remains a potent tool for nonprofits to generate brand awareness, target new audiences, and communicate impact. In this episode, I'm joined by Wilson Zehr, a seasoned expert with over two decades of experience in high technology and telecom, to explore the untapped potential of direct mail for nonprofit organizations. Why Direct Mail Still Matters Wilson shares compelling reasons why direct mail should be an integral part of your nonprofit's marketing strategy: - Unparalleled reach: Direct mail can access every household and business in America, six days a week - Proactive communication: Unlike digital methods, direct mail allows you to initiate conversations when it's most relevant - Precise audience targeting: Tailor your message to specific demographics with remarkable accuracy - Built into daily routines: People are accustomed to checking their mail, making it a non-intrusive form of marketing Creative Approaches to Direct Mail Gone are the days of boring postcards. Wilson introduces us to various direct mail formats that can help your nonprofit stand out: - Standard postcards: Cost-effective for simple messages - Jumbo postcards: More space for impactful visuals and messaging - Self-mailers: Ideal for conveying more detailed information - Letters: Perfect for personalized, in-depth communication - Snap packs: Intriguing format that encourages opens  Key Elements of Effective Direct Mail Wilson breaks down the formula for direct mail success: - 70% list selection - 20% offer - 10% creative elements By focusing on these components, you can craft direct mail pieces that resonate with your audience and drive action. Integrating Direct Mail with Your Overall Strategy Learn how to seamlessly incorporate direct mail into your nonprofit's marketing mix: - Complement digital efforts for a holistic approach - Use direct mail to validate and reinforce online messaging - Leverage the tangibility of mail pieces for lasting impact Are you ready to revolutionize your nonprofit's outreach? Tune in to discover how direct mail can become your secret weapon for connecting with donors, sharing your story, and making a lasting impression. 04:09 Why Direct Mail Matters in Fundraising Direct mail offers unique benefits: reaching every household reliably, proactive communication, precise audience targeting, and integration into daily routines. With an average return of $12 for every dollar invested, direct mail remains a valuable part of a holistic marketing strategy for nonprofits. 09:38 Creative Direct Mail Strategies Wilson shares a case study of a successful school bond campaign using targeted direct mail alongside other marketing channels. He emphasizes the importance of tailoring messages to different audience segments and timing mailings strategically to maximize impact and voter engagement. 14:06 Direct Mail Formats and Best Practices Various direct mail exist, including postcards, self-mailers, letters, and snap packs. While there are pros and cons of each format choosing the right option is based on message complexity and audience preferences. 23:02 Crafting Effective Direct Mail Pieces The key to successful direct mail is understanding your audience, crafting a compelling offer, and creating eye-catching visuals. Segmentation, targeting, and aligning messaging with audience values to drive conversions and engagement. Dr. Wilson Zehr Dr. Wilson Zehr has 20+ years' experience in high technology and telecom – over a decade working with Internet-related (SaaS) products and services. He started his career as a Software Engineer; then expanded into full life-cycle product marketing, program management, strategic alliances, executive leadership, consulting, and teaching at the university level. Over the course of his career, Wilson has created numerous new products/brands and successfully brought them to market. Wilson has established and managed strategic alliances with a number of the world's largest technology and communications firms. He is a serial entrepreneur who has been part of, started, or advised, more than a dozen technology startups. He is also the co-founder and CEO of Zairmail (www.zairmail.com), Cendix (www.cendix.com), and Eastern Oregon Ventures (www.easternoregonventures.com). Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

 Hallie discusses teaching vocabulary and how to make word segmentation work for older students.In this episode of SLP Coffee Talk, Hallie tackles the often-overlooked skill of word segmentation. She discusses the challenges of teaching segmentation to older students and provides five no-prep, age-appropriate activities that connect to their interests. Whether you're an SLP looking to enhance your therapy sessions or seeking fresh ideas to motivate your students, this episode is packed with practical strategies and fun approaches to make word segmentation relevant and engaging!Bullet Points to Discuss: Importance of word segmentation in phonological awareness.Challenges of teaching segmentation to older students.Red flags indicating a student may need segmentation support.Five engaging, no-prep activities for teaching word segmentation.Here's what we learned: Word segmentation is essential for decoding, spelling, and vocabulary comprehension.SLPs are equipped to teach segmentation as part of their scope of practice.Quick, relevant practice can be integrated into existing therapy sessions without extensive prep.Engaging activities can be tailored to students' interests and real-world contexts.Movement and competition can enhance memory and engagement in learning.Learn more about Hallie Sherman and SLP Elevate:  

Send us a textIs your email strategy helping you raise funds, or just filling inboxes?Jena sits down with Chris Barlow of Beeline Marketing to unpack how email automation can transform how nonprofits engage supporters.We're talking: ✔ How to set up effective welcome sequences✔ Using segmentation to send the right message at the right time✔ Cleaning your list without losing future donors✔ Why automation doesn't mean losing the personal touch✔ And yes... why you might want to rethink that monthly newsletterWhether you're managing a small list or thousands of contacts, this episode gives you practical steps to turn passive subscribers into active donors, without overwhelming your team or your audience.Plus, hear how weekly emails (done right) boosted donor retention by 47% for one nonprofit!Connect with Chris Barlow: yourbeeline.com and try the Beeline GPT for a free custom marketing resource built just for you!Chapters00:00 Transforming Email Engagement for Nonprofits02:56 The Power of Email Automation06:10 Rethinking Newsletters: A New Approach08:59 Segmentation and Personalization Strategies12:11 Common Pitfalls in Email Automation14:59 Getting Started with Email Automation17:50 Building a Meaningful Connection with DonorsWhat makes Donorbox the Best Nonprofit Fundraising Platform to Achieve Your Strategic Goals?Easy to customize, available in multiple languages and currencies, and supported by leading payment processors (Stripe and PayPal), Donorbox's nonprofit fundraising solution is used by 80,000+ global organizations and individuals. From animal rescue to schools, places of worship, and research groups, nonprofits use Donorbox to raise more funds, manage donors efficiently, and make a bigger impact.Discover how Donorbox can help you help others! The Nonprofit Podcast and a wealth of nonprofit leadership tutorials,  expert advice, tips, and tactics are available on the Donorbox YouTube channel. Subscribe today and never miss an episode: 

This “Executive Perspective on Careers in Marketing” interview features Jaime Gaudet, Market Director at Aflac. On this episode of the Marketing Insights Podcast Series, Dr. Shane Hunt of Idaho State University visits with Jaime to discuss segmentation strategy in the insurance industry and the impact of AI and technology advances on AFLAC. Tune in for insights and career advice that will certainly inspire your creative and marketing strategy skills!Podcast Transcript

Send us a textIn this episode of Make Your Mark Podcast, Kay Suthar welcomes Patty Farmer, an award-winning marketing and media strategist, international speaker, podcast host, magazine publisher, and 7-figure event producer. Patty dives deep into the strategic networking, intentional marketing, and the power of relationship building that has allowed her to create a successful global business while traveling the world. She shares her insights into leveraging connections, monetizing expertise, and building business that aligns with a freedom-based lifestyle.What to Expect in This Episode:00:00 — Welcome to the Show: Meet Patty FarmerKay introduces Patty and shares highlights of her incredible journey, from marketing strategist to global business mentor.05:10 — How Patty Built Her Business Empire                                                              The key decisions and strategic shifts that allowed Patty to scale to 7 figures while maintaining a flexible lifestyle.13:20 — The Power of Intentional NetworkingWhy connecting with organizers and industry leaders rather than mass networking is the ultimate growth hack.17:40 — Scaling to 100,000 Connections in 9 Months                                              How Patty grew her business exponentially by tapping into other people's audiences (O.P.P.) and strategically curating relationships.26:15 — The Secret to Community-Based Marketing                                                 Why serving first, building trust, and fostering long-term collaborations is more powerful than traditional lead-generation tactics.30:40 — Monetizing Your Network: The Right WayHow to turn connections into high-value business opportunities without being salesy.35:10 — Segmentation and Targeted Email ListsWhy quality over quantity matters when building an email list—and how to effectively segment and nurture your audience.44:20 — The Importance of Market Research in Business GrowthHow Patty uses data-driven insights and behavioral analysis to optimize her marketing strategies.50:10 — Travel, Speaking, and Global ExpansionWhy Patty prioritizes global connections, international speaking, and market research-based travel to fuel her business growth.About Patty Farmer:Patty Farmer is a marketing and media strategist, speaker, podcast host, and magazine publisher who specializes in helping entrepreneurs create profitable and strategic connections. With a global audience of over 235,000 people, Patty has mastered the art of scaling businesses through collaboration, leveraging networks, and monetizing expertise. She also hosts exclusive international retreats andevents to help business owners take their brands to the next level.Key Takeaways:1. Build Relationships, Not Just a Network – Focus on deep connections rather than chasing leads.2. Segment Your Email List for Better Engagement – Send targeted messages to the right people rather than blasting the entire list.3. Know Your Value and Price Accordingly – Don't undercharge—ensure your pricing aligns with your expertise.4. Give Before You Ask – Serving your community first is the fastest way to build trust and authority.5. Use Strategic Introductions to Expand Your Reach – Leverage your existing network to connect with high-value prospects.Connect with Patty Farmer:Website: PattyFarmer.comMagazine: Mar

Carmen Reichman, multi-media editor at FT Adviser, is joined by Claire Trott, divisional director of retirement and holistic planning at St James's Place, and Shaun Moore, tax and financial planning expert at Quilter, to discuss the changes the chancellor might make in the next Budget, the changes advisers would like to see, and how advisers can prepare their clients for the next fiscal event in these turbulent times. Hosted on Acast. See acast.com/privacy for more information.

Welcome to the Grow Your Biz without Social virtual event (April 14-18). Once talks are released, they will be available through April 20 on the podcast. New talks released each day throughout the event! Need to register still or want to share with a friend? (lots of goodies included in the event!)

If you're still manually sending thank you notes, chasing spreadsheets, or struggling to keep up with donor touch points, this episode could save you THOUSANDS of dollars.I'm talking with Rachel Bearbower, an absolute systems wizard and the founder of  Nonprofit Automation Agency, to break down how nonprofits can implement systems and automations that actually feel personal.Rachel walks us through some compelling case studies, including a monthly giving program that used customized workflows to segment donors by gift size and deliver messages that felt like they came straight from the Executive Director's inbox. You'll hear how my team used Zapier to automatically send scholarship applications from HubSpot to Google Sheets. The kicker? These automations helped scale communications to over 4,700 event registrants without sacrificing personalization!Plus, Rachel shares her “The One Minute Thank You” trick that lands pre-written, customizable drafts in your inbox the moment a donation comes through.Resources & LinksConnect with Rachel on LinkedIn or Instagram or book a demo. You can also learn more about Nonprofit Automation Agency on her website.Check out Rachel's FREE Resources: 5 Ways to Automate Your Stewardship and Create a Remarkable Donor Experience. This show is presented by LinkedIn for Nonprofits. We're so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

A talk given by Morten Sørensen on Network Segmentation at CPX 2025 in Vienna.

I'm Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I've spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.In this episode, I break down why focusing on frequency instead of foot traffic is the key to long-term profitability.We're diving into the power of customer data—how to capture it, segment it, and use it to create marketing that actually works. Because guess what? Not all customers are created equal. Once you know who your best customers are and why they keep coming back, you can stop throwing money at broad marketing and start making strategic moves that drive real growth. If you're looking to maximize revenue without constantly hustling for new guests, this one's for you.Takeaways:Your fastest path to growth isn't new customers.A 5% increase in repeat customers boosts profitability by 25%.Reminding customers that you exist is crucial.Acquiring customer data is essential for retention.People value status and access over discounts.Role-playing can help staff feel comfortable selling.Segmentation of customer lists increases marketing effectiveness.Personalized communication makes customers feel valued.Focus on existing customers for quicker revenue growth.Implement frequency-based campaigns to drive repeat visits.Chapters00:00 Introduction to Restaurant Profitability02:07 The Importance of Customer Frequency05:00 Capturing Customer Data07:52 Segmentation for Effective Marketing10:12 Conclusion and Call to ActionIf you've got a marketing or profitability related question for me, email me directly at josh@joshkopel.com and include Office Hours in the subject line. If you'd like to scale the profitability of your restaurant in only 5 days, sign up for our FREE 5 Day Restaurant Profitability Challenge by visiting https://joshkopel.com.

Join Jennifer Stats on the Life and Listings podcast as she dives deep into one of the most crucial tools in real estate—your CRM (Customer Relationship Management) system! Whether you're a seasoned pro or just getting started, this episode is packed with must-know tips on organizing your contacts, optimizing your database, and setting yourself up for long-term success—without the dreaded rework. If you've ever struggled to keep your leads, clients, and business data in check, this episode is for you! Listen in and take your real estate game to the next level!    “Most people have way too many custom fields and tags that they're utilizing in their system. So think about segmentation. Segmentation is something that we want to be able to put a chunk of people in. If a tag only is going to apply to one person, it's not a tag or custom field, it's a note. If it's something that you want to segment, so it's all of your buyers, all of your sellers, all of your SLI, all of I don't know some other group of people that you want to be able to segment everyone that's interested in a specific city that is a tag or a custom field.”   Key takeaways: Understanding CRMs and Their Importance – Explanation of what a Customer Relationship Management (CRM) system is and why it's essential in real estate. Notes vs. Tags for Organization – Clarification on the difference between notes and tags, how to properly use them for segmentation. Consistency in CRM Usage – The importance of fully committing to a CRM, ensuring all contact details are correctly recorded. Updating CRM Information Regularly – Steps to keep contact details up to date, including adding new addresses after transactions. CRM Playbook Announcement – Introduction of the monthly playbooks, with a focus on the CRM Playbook. Connect with Jennifer Staats: Website: staatssolutions.com Staats Solution Instagram: https://www.instagram.com/staatssolutions/ Jennifer Staats Instagram: https://www.instagram.com/jennifertherealtor LinkedIn: https://www.linkedin.com/company/staatssolutions/

This audio focuses on the significance of email marketing SEO for business growth. The speakers emphasize building quality email lists, highlighting strategies like quizzes and social unlocks to gather primary contact information. We explore techniques for effective email engagement, including segmentation, personalized content, and attention to email size and deliverability. The discussion covers technical aspects of email marketing, such as domain reputation and authentication, while also touching upon broader SEO tactics and the evolving landscape of AI search. Ultimately, the conversation underscores the importance of building genuine connections through email and integrating it strategically within a comprehensive marketing approach.Frequently Asked Questions: Email Marketing SEO1. What is the core concept of "email marketing SEO" being discussed? The central idea is that your email marketing efforts and your SEO (Search Engine Optimization) strategies are deeply interconnected and should work together to drive business growth. This involves understanding how elements of your email marketing, such as list building, segmentation, content, and deliverability, influence your overall online presence and reach, much like traditional SEO focuses on website visibility in search engine results.2. Why is building an email list considered so crucial ("The money's in the list")? Building a robust email list is vital because it represents a direct line of communication with an audience that has shown interest in your brand or offerings. Unlike social media platforms where your reach is subject to algorithms and platform stability, an email list provides a more controlled and personal connection. This allows for relationship building, consistent engagement, and targeted promotions, ultimately leading to conversions and long-term customer value. Furthermore, in a landscape where social media platforms can experience downtime or changes in popularity, your email list remains a stable asset.3. How can businesses effectively grow their email list organically, without relying solely on paid advertising? Several organic methods for email list growth were highlighted. Quizzes are a powerful tool for attracting qualified leads by offering value in exchange for contact information. Social unlocks involve gating exclusive content (like unlisted videos or specific information) behind an email signup form on social media. Offering valuable content like ebooks as downloads also encourages sign-ups. Additionally, consistently creating valuable content through platforms like podcasts and YouTube can naturally drive interested individuals to your email list.4. What role does segmentation play in effective email marketing, especially with a large list? Segmentation is crucial for managing and engaging a large email list effectively. By dividing subscribers into smaller groups based on shared characteristics (e.g., interests indicated through quiz responses or website activity), you can send more targeted and relevant content.5. Why is the "welcome sequence" considered the most underrated email marketing sequence? The welcome sequence sets the crucial first impression for new subscribers. Just like a welcoming experience in a physical store, a thoughtful and engaging welcome email sequence can make subscribers feel valued and understood. This initial interaction lays the foundation for the entire customer relationship, influencing how they will perceive and interact with your future emails and your brand as a whole. A positive welcome can significantly improve long-term engagement and retention.How to stay connected with me

In our latest episode, I had the pleasure of diving deep into the world of email marketing with some fantastic guests from Family Pet Health. Joining me were Michael Shirley, co-owner of Family Pet Health, Stephen Shirley, their Director of Operations, and Haley Cameron, who handles social media and public outreach. We explored how veterinary practices can harness the power of email marketing to not only attract new clients but also engage and retain existing ones. This episode is packed with actionable insights that any veterinary practice can implement to boost their email marketing game. We kicked things off by discussing the current state of email marketing at Family Pet Health. Michael shared how their email efforts have been somewhat sporadic, primarily focusing on informational content. However, they've recently ramped up their email frequency, sending out more emails in the last few months than they did in the previous nine months combined. The challenge, as Michael pointed out, has been incorporating strong calls to action in these emails. We then delved into their specific goals, like increasing dental compliance and raising awareness about their fear-free certification. Stephen highlighted the ongoing challenge of improving heartworm compliance, emphasizing the need for better communication with clients. We also touched on the tools they're using, like Pet Desk and Mailchimp, and how they plan to leverage these platforms more effectively. One of the key takeaways from our conversation was the importance of setting clear expectations with clients regarding email frequency and content. We discussed strategies like welcome sequences for new subscribers, win-back sequences for lapsed clients, and nurturing emails that provide valuable information while encouraging action. Michael stressed the need for educational content that guides clients on the next steps, whether that's booking an appointment or learning more about specific services. Haley shared her experiences with community outreach events and how email marketing plays a crucial role in promoting these initiatives. We wrapped up by discussing the value of client feedback and how being responsive can help create a collaborative relationship with clients. Overall, this episode is a treasure trove of practical advice for any veterinary practice looking to enhance their email marketing efforts.

Product management is a complex and multifaceted role that requires a delicate balance of strategy, organization, and communication. In order to effectively manage products from ideation to launch and beyond, product managers need the right tools at their disposal. This is where product management tools come into play.  Hubert Palan, the founder and CEO of Productboard, is a key figure in the evolution of product management tools, drawing from his extensive background as an engineer turned product manager. He recognized the pressing need for a dedicated platform that addresses the unique challenges faced by product managers, emphasizing customer-centricity and segmentation, a perspective shaped by his studies under Steve Blank at UC Berkeley.  Traditional tools like Jira and Asana, according to Palan, often fall short in catering to the nuanced needs of product management, prompting the creation of Productboard to fill this gap, which now serves over 6,000 clients including major players like Zoom and JPMorgan Chase. By leveraging visual communication tools and focusing on customer segmentation, Palan believes product managers can better understand and cater to their target audience, ultimately driving product success and organizational growth.  Resource Links Follow Hubert Palan on LinkedIn Follow Hubert Palan on X (formerly Twitter) Explore Productboard Learn about Steve Blank's Lean Startup philosophy Follow Holly on LinkedIn Visit the Product Science Group website Explore Product Science Workshops    Quotes from Hubert Palan: “Because at the end of the day you have to make a decision. Do I add another use case? Do I satisfy a new need, Do I expand the set of capabilities that my product has or do I double down on what the use case that I already have, but make them better or improve the usability? And that's every day.” Hubert Palan (18:06) “Frequently Personas are more like a design user Personas as opposed to Persona representing the business market segments that product managers need to think about. Because at the end of the day it needs to be a viable business, not just a product that satisfies needs of a specific user.” - Hubert Palan (21:16) “It's challenging and there's no shortcut, unfortunately. I mean, you have to do the workshops, you have to communicate frequently. You need to do the AMA sessions, you need to have the big 10-page document and then a summary of it. And it's constant communication, constant coordination.” - Hubert Palan (31:54)  Lab Notes Lab Note 603.1: Roadmaps are a conversation, not a one-way document.  Lab Note 603.2: Tools like roadmaps, customer interview snapshots, ideal customer profiles, competitive landscapes, and journey maps help leaders share context and set direction.  Lab Note 603.3: For more valuable personas, enrich them with data and an understanding of both behavior and business opportunities.  Lab Note 603.4: Find simple questions to identify who is best suited to get value from your product.  Ready to elevate your product leadership game? Dive deep into practical solutions for real-world product challenges. Register now: productsciencegroup.com/services View the transcript and the ⁠full episode description on the Product Science Podcast website here.⁠

In this episode of The Sleeping Barber Podcast, we sit down with Paul Dervan, Head of Brand Marketing at Miro and author of Run With Foxes, to explore the evolving world of marketing in the age of AI. Paul shares his insights on evidence-based marketing, learning from failures, and the challenges of navigating marketing metrics effectively.We dive into the shifting landscape of marketing communications, the role of customer insights, and how brands can use micro-segmentation and category entry points to refine their strategies. The conversation also unpacks AI's transformative impact on creative processes, the future of AI-driven marketing teams, and the growing need for AI literacy in the workplace.Join us as we discuss the intersection of AI, marketing, and storytelling—where technology enhances creativity, but the human touch remains irreplaceable.Our GuestPaul Dervan - Head of Brand Marketing @ MiroAuthor of Run With Foxes: Make Better Marketing Decisions https://www.linkedin.com/in/pauldervan/https://www.amazon.ca/Run-Foxes-Better-Marketing-Decisions/dp/085719772XMiro: The Innovation Workspace https://www.youtube.com/watch?v=pqaSH1Ibw-gMonster Problem? Solve Anything, Together https://www.youtube.com/watch?v=shy3tqvHb4g Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠Get in touch with our hosts:Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠TimestampsChapters00:00 Introduction to the Podcast and Guest02:49 The Importance of Distinctive Assets in Branding05:58 Paul's Journey to Evidence-Based Marketing08:59 Mistakes in Marketing and Learning from Them12:02 Navigating Marketing Metrics and Decision-Making14:52 Leading Brands in an AI World17:59 Miro's Evolution as a Collaboration Tool28:05 Navigating Change in Marketing Communications29:50 Understanding Customer Insights for Effective Marketing31:52 Micro Segmentation vs. Category Entry Points35:02 The Role of Category Entry Points in Marketing Strategy40:25 AI's Impact on Creative Processes50:17 The Future of AI Agents in Marketing01:03:25 The Evolution of Podcasting and AI01:06:45 Democratization of Content Creation01:08:35 Understanding Marketing Metrics and AI01:10:38 AI Literacy and Competitive Advantage01:12:33 Integrating AI into Business Workflows01:15:35 The Role of AI in Creative Processes01:17:04 Category Entry Points in Marketing01:20:22 The Future of Segmentation and Targeting01:23:06 Human Element in Storytelling and AI01:26:51 Closing Thoughts on AI and MarketingBackground Research & Links:https://claude.ai/https://elevenlabs.io/https://www.make.com/en https://relevanceai.com/ https://www.perplexity.ai/https://notebooklm.google/https://www.lipdub.ai/pricing-page https://getimg.ai/ https://openai.com/index/sora/https://runwayml.com/

Parents and guardians are the most influential external voices in a student's college search. Yet, many colleges still struggle to engage them effectively. In episode 60 of the Mission Admissions podcast, Jeremy Tiers sits down with Derek Faasse from Capital University to discuss how their admissions team has transformed its approach to parent-specific engagement. From tailored communications to reimagined events, Faasse shares strategies that have increased event attendance, improved family conversations, and strengthened enrollment outcomes.Guest Name: Derek Faasse, Director of Undergraduate Admission, Capital UniversityGuest Social: https://www.linkedin.com/in/derekfaasse/Guest Bio: Derek Faasse is currently the Director of Undergraduate Admission at Capital University, located in Columbus, Ohio. He has previously worked regionally for Lake Superior State University, The University of Alabama, and the University of Toledo. Derek also currently serves as the Treasurer of the Ohio ACAC organization, and outside of the admissions world he's a composer for marching bands, and a dad to four young children.Key TakeawaysParents need their own communication strategy. Simply CC'ing them on student emails isn't enough—Capital University sends separate, targeted messages tailored to parents' concerns.Financial investment messaging resonates with parents. While students focus on campus life and academics, parents want to know about long-term return on investment, career outcomes, and affordability.Event attendance improves with proactive parent outreach. By directly involving parents in event reminders and follow-ups, Capital University has dramatically increased their show rates.Parents ask different questions than students. Concerns about safety, internships, and career readiness often come from parents, making it essential to provide clear and proactive answers.Segmentation and personalization make a difference. Capital has refined its approach by tailoring outreach based on geographic location, program interest, and demonstrated engagement.How Capital University Enhanced Parent Engagement in AdmissionsRecognizing the Tipping Point: Why Parent Engagement Had to ChangeLike many colleges, Capital University initially focused most of its communications on students. However, repeated questions from their Vice President of Enrollment Management made it clear—parents weren't getting the information they needed. Instead of treating parents as secondary recipients, the team at Capital began viewing them as essential partners in the admissions process.The first step was to reconsider what content was reaching households. While students received updates on student life and campus experiences, parents needed different messaging—something that spoke to their role in financing and supporting their child's education.How Capital Transformed Its Parent Outreach StrategyRather than launching an overwhelming, year-long plan all at once, Capital University took an incremental approach. They started by adjusting their event communication strategy, recognizing that parents often decide whether or not a student will visit campus.One major change was creating parent-specific emails instead of simply copying them on student messages. This not only resolved an issue where parents unsubscribing also removed students from communications, but it also allowed for more tailored messaging. Instead of campus events and student organizations, parents received emails focusing on investment value, career preparation, and financial aid clarity.By refining their strategy, Capital University found that parents became more engaged, asked more questions, and felt more confident in their family's decision-making process.The ROI of Parent Engagement: Increased Event Attendance and Stronger ConversationsThe results of Capital's efforts have been undeniable. Their admitted student events now see nearly perfect attendance, a testament to the power of direct parent communication. By ensuring that parents receive weekly event updates, personalized outreach, and detailed logistical information, Capital has significantly improved both registration and attendance rates.Beyond just numbers, the shift in parent engagement has led to richer conversations. Parents are now asking more in-depth questions about career readiness, internships, and post-graduate success—topics that students may not always think to explore on their own.How Capital Structures Parent Engagement at EventsOne of Capital's most successful initiatives has been dedicated parent programming at admitted student events. Rather than simply accompanying their students, parents are given the opportunity to meet with current faculty, alumni, and other parents who have already navigated the college investment process.This approach serves multiple purposes:Encouraging open conversations. Without their students present, parents feel more comfortable asking direct questions about safety, finances, and student support services.Building trust through peer-to-peer connections. Hearing from current parents reassures prospective families about their decision.Providing clear post-graduate outcomes. Parents want to know how a college will prepare their child for life after graduation, making career services and alumni success a focal point.Segmentation and Personalization: The Key to Meaningful EngagementCapital University's ability to refine their parent communication strategy is largely due to their emphasis on segmentation. Instead of a one-size-fits-all approach, they tailor messaging based on factors such as:Academic interest – Parents of nursing students, for example, receive information about clinical experiences, while business parents get details on internships and networking.Geographic location – Given that students within 100 miles are more likely to enroll, Capital prioritizes outreach differently based on distance.Demonstrated interest – Parents whose students have visited campus or engaged with emails receive more personalized follow-ups.By breaking down their communications into more targeted segments, Capital has been able to make their outreach more relevant, engaging, and actionable.Lessons for Other Institutions: Small Steps Lead to Big ChangesFor colleges looking to improve their parent engagement strategy, the key takeaway is this: start small and build from there. Schools don't need to overhaul their entire process overnight. Instead, they can begin by making simple adjustments:Introduce a parent-specific email campaign.Enhance event communication with personalized reminders.Create opportunities for parent-to-parent conversations.Segment messaging based on student interests and family needs.By taking an incremental approach, institutions can gradually refine their strategies and create a more inclusive, informed admissions process for families.Final ThoughtsEngaging parents isn't just a nice-to-have—it's a must. Schools that prioritize meaningful, transparent communication with families will stand out in an increasingly competitive admissions landscape. Capital University's success proves that when parents feel informed and valued, they become active partners in the enrollment journey. - - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

This episode is shorter than usual and will be featured in RevenueCat's State of Subscription Apps report.On the podcast: why optimizing for user success drives more revenue than conversion hacks, how to maximize the impact of annual plans, and why relying too heavily on discounts is a trap.Top Takeaways

Dan Balcauski (Principal Consultant, Product Tranquility) on how customer segmentation directly influences B2B pricing strategies. Dan did a deep dive into the value cascade, which includes use value, exchange value, perceived value, and willingness to pay.

Send us a textIn this conversation, Jeremy Neisser and Andy Milovich discuss the importance of personalization in sports marketing through Revelocity Sports. They explore the challenges teams face in engaging fans, utilizing data effectively, and the significance of targeted marketing strategies. The discussion highlights successful case studies, the impact of creative campaigns, and the necessity of building long-term relationships with fans through effective communication and automation. In this conversation, Andy Milovich discusses the importance of engaging fans on a deeper level to enhance their experience and increase repeat attendance at sporting events. He emphasizes the need for sports teams to leverage data analytics to understand consumer behavior and personalize their marketing efforts. By breaking down silos within organizations and fostering a sense of community, teams can create meaningful connections with fans and drive revenue growth. Milovich also highlights the significance of tailored communication strategies for different audience segments and the critical role of data in sales and marketing efforts.TakeawaysRevelocity Sports leverages technology to build personalized fan journeys.Effective marketing requires understanding audience segments and their interests.Automation and personalization are key to driving ticket sales.Teams face challenges with turnover and complexity in marketing.Data utilization goes beyond ticket purchases to understand fan behavior.Creative campaigns should resonate with specific audience segments.Success stories demonstrate measurable impacts on ticket sales.Personalization enhances the fan experience and drives engagement.Streamlining marketing tools can reduce chaos and improve efficiency.Building long-term relationships with fans is essential for retention. Engaging fans emotionally leads to repeat attendance.Understanding customer acquisition costs is crucial for teams.Data analytics can enhance fan engagement strategies.Different demographics require tailored communication.Breaking down organizational silos improves efficiency.Sales confidence is driven by data understanding.The volume of data is rapidly increasing and must be harnessed.Now is the time for teams to invest in data-driven strategies.Chapters00:00 Introduction to Revelosity Sports and Personalization02:52 Challenges in Sports Marketing and Fan Engagement05:52 Data Utilization in Fan Engagement08:49 Segmentation and Targeted Marketing Strategies12:11 Creative Campaigns and Audience Engagement15:07 Success Stories and Measurable Impact18:00 The Importance of Personalization in Ticket Sales20:53 Streamlining Marketing Tools and Automation24:08 Building Long-Term Fan Relationships26:41 Engaging Fans for Repeat Attendance28:35 Leveraging Data for Fan Engagement30:36 Understanding Consumer Behavior in Sports32:32 Personalizing Fan Experiences34:01 Effective Communication with Diverse Audiences39:47 Building Community Through Sports41:45 Connecting Organizational Functions for Success45:06 Harnessing Data for Enhanced Sales and MarketingContact Andy and the Revelocity TeamRSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

In this Sports Geek Throwback episode, Sean Callanan interviews Spencer Horner. They discussed how segmentation and targeting audiences has been the key to converting fans. Show notes - http://sportsgeekhq.com/segmentation-in-converting-fans-building-trust-spencer-horner

Health plan leaders from Cambia Health Solutions, Highmark Health and League share strategies for driving consumer engagement, improving health outcomes, and optimizing payer-provider relationships. Learn how health plans can shift from broad segmentation strategies to truly personalized, member-centric healthcare by harnessing data, AI, and digital transformation.     Learn how health plans are using AI-driven insights to deliver tailored interventions.

Save your seat at the event: newslettermarketingsummit.comEpisode Description:Matt and Ryan discuss strategies for building successful newsletters and email marketing. They also share the importance of surveys for data, segmentation for targeted messaging, niche expert newsletters, the 9-word email strategy, and repurposing valuable content.Want more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.Episode Topics & Timestamps00:00 Introduction and Event Overview01:47 The Artist's Success Story06:11 Building an Email List and Marketing Strategy08:53 The Power of Surveys and Data Collection13:56 Segmentation and Custom Messaging17:57 Niche Expert Framework for Newsletters23:09 The Nine Word Email Strategy28:53 The Newsletter Flywheel Effect

This week's episode of Win The Hour, Win The Day Podcast interviews, Dylan Redekop.Are you losing email subscribers before they even read your content? Join us as Dylan Redekop shares how to fix broken email funnels and turn your list into real, engaged readers.In this powerful episode, you'll learn:-Why most email lists fail and how to keep yours alive.-The biggest mistake in welcome emails (and how to fix it fast).-How smart segmentation can 2X your engagement and conversions.-A simple trick to make sure your emails never land in spam again.-The best way to get replies and build real connections with subscribers.If you want your emails to work without wasting time, this episode is a must-listen!Win The Hour, Win The Day! www.winthehourwintheday.com Podcast: Win The Hour, Win The Day Podcast Facebook: https://www.facebook.com/winthehourwintheday/LinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day-podcastYou can find Dylan Redekop at:LinkedIn: https://www.linkedin.com/in/dylanredekop/Newsletter: https://www.growthcurrency.net/subscribePodcast: https://podcasts.apple.com/us/podcast/growth-in-reverse/id1781118823#EmailMarketing#DigitalMarketing#KrisWard

Our "monthly" live AMA is live. Check it out, and next time, ask questions in real time!Secret quest: Jesse Lempiäinenhttps://www.linkedin.com/in/jesselempiainen/https://geeklab.app/In this conversation, we discuss various aspects of mobile game development, focusing on App Store Optimization (ASO), user acquisition strategies, and monetization techniques. They explore the integration of AI in ASO, the importance of creative-level frameworks for iOS, and the nuances of soft launching games. The discussion also covers attribution challenges, effective testing methods for game ideas, and strategies for segmenting users based on monetization models. In this conversation, the speakers delve into various aspects of user acquisition, advertising strategies, and the challenges posed by privacy regulations. They discuss innovative ad strategies, technical capabilities in user acquisition, and the impact of Apple and Google policies on the advertising landscape. The conversation also touches on the rise of alternative app stores, navigating app store rejections, and effective marketing strategies for Steam games. Additionally, they explore the intricacies of ECPM and user segmentation, emphasizing the importance of diversifying user acquisition channels.Chapters00:00 Introduction and Welcome02:00 ASO and AI Integration04:59 iOS Framework and User Acquisition07:57 Soft Launch Strategies12:00 Attribution and Campaign Insights16:50 Testing Game Ideas and User Segmentation22:02 Monetization Strategies in Hybrid Games28:23 Innovative Ad Strategies and Market Trends29:14 Technical Capabilities in User Acquisition30:36 Challenges in Tracking and Privacy Regulations32:12 The Impact of Apple and Google Policies34:16 The Future of Advertising on iOS38:14 The Rise of Alternative App Stores40:41 Navigating App Store Rejections43:25 Marketing Strategies for Steam Games47:16 Understanding ECPM and User Segmentation53:19 Diversifying User Acquisition ChannelsTakeawaysASO requires a unique skill set and personality.AI is increasingly taking over tasks in ASO.Creative-level frameworks are essential for iOS user acquisition.Soft launching can be done effectively through beta testing.Attribution is becoming more complex with new updates.Testing game ideas is crucial for understanding user preferences.Segmentation based on user acquisition sources can enhance monetization.Hybrid games can benefit from both ad and IAP revenue strategies.Using landing pages for testing can provide valuable insights.AI can expedite the testing process for game ideas. Innovative ad strategies can significantly improve CTR.Technical capabilities are evolving but not fully utilized yet.Privacy regulations pose challenges for tracking user behavior.Apple and Google policies heavily influence the advertising landscape.Alternative app stores are emerging but face significant challenges.App store rejections can be random and frustrating for developers.Marketing strategies for Steam games can leverage mobile marketing techniques.ECPM is influenced by various factors including user behavior and geography.Diversifying user acquisition channels is crucial for sustained growth.Understanding user segmentation can enhance ad performance.

In this episode of Do This, Not That, host Jay Schwedelson dives into hidden opportunities in database segmentation for marketers, sharing strategies for both B2B and consumer databases. Plus, Jay shares a personal rant about “sharesies” dining experiences that we can all relate to!=================================================================Best Moments:(00:40) Introduction to hidden gold in your database(01:36) B2B database segmentation strategies(04:05) Consumer database segmentation strategies(06:03) Podcast sponsorship by Marigold(06:52) Jay's personal rant about “sharesies” dining experiences=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!FREE Guide → The Loyalty Program Optimization GuideBuilding customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today's market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that's engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:jayschwedelson.com/marigold

Send us a textFree Ultimate SEO Guide https://fireusmarketing.com/the-ultimate-seo-guide/How many B2B newsletters do you actually look forward to reading?In this episode of The Digital Revolution Podcast, Eli is joined by Casey Hill, a growth veteran with extensive experience helping software companies scale rapidly. They dive into email marketing, discussing the importance of newsletters, differentiating between promotional content and newsletters, engagement metrics, the importance of personalization, and legal considerations. Casey shares insights on his career journey, current projects, writing aspirations, and the future of email marketing.00:00 Intro01:00 Meet the SEO Expert02:39 Casey's Background and Career Journey04:05 Casey's Writing Aspirations06:41 Casey's Reason for not Self Publishing07:47 Childhood Experiences that turns Casey into a  Writer09:42 Current Projects and Exciting Ventures13:26 Diving into Email Marketing14:20 The Importance of Newsletters15:55 Casey's Newsletter Preferences16:59 Personalization and Engagement in Newsletters20:12 Questions to get People to Reply23:49 Effective Newsletter Strategies26:53 Design Elements in Newsletters29:24 Frequency of Sending Newsletters30:37 Measuring Newsletter Effectiveness35:09 Segmentation and Personalization43:19 Legal Considerations for Newsletters47:22 Final Tips for Newsletter Success51:36 The Future of Email and NewslettersDon't forget to help us grow by subscribing and liking us on YouTube!Go to TheDigitalRevolutionPodcast.com to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect With Us:Fire Us Marketing Instagram LinkedIn YouTube The Digital Revolution Podcast Instagram LinkedIn YouTube Eli Adams Personal LinkedIn TikTok

In this episode of Do This, Not That, host Jay Schwedelson interviews Ian Dewar, Senior Director of Global Strategy at Anthropologie. They dive into the art of customer feedback, loyalty programs, and crafting unique shopping experiences to drive growth and satisfaction.=================================================================Best Moments:(00:46) Introduction of Ian Dewar and his role at Anthropologie(01:42) Ian's background in customer experience and loyalty programs(09:22) Anthropologie's approach to customer feedback and inventory refreshment(12:35) Metrics used to measure customer feedback and satisfaction(15:41) The future of segmentation in marketing based on customer feedback(17:47) Focusing on loyal customers for growth rather than win-back strategies(18:51) Ian's travel bucket list and desire to visit Argentina=================================================================Guest Bio:Ian Dewar is the Senior Director of Global Strategy at Anthropologie. With a rich background in customer experience, he has worked for brands like The North Face, Trek Bicycle, and Specialized. Ian specializes in developing loyalty programs, analyzing customer feedback, and implementing strategies to elevate customer experiences across industries, including retail and outdoor gear.=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!FREE Guide → The Loyalty Program Optimization GuideBuilding customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today's market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that's engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:jayschwedelson.com/marigold

Are you a coach, therapist, or support professional looking to create a safe, intimate space for clients navigating grief and trauma? Join us in this episode of Launch Your Private Podcast as we coach Sabrina Fletcher, a pregnancy loss doula, on building a membership site with a private podcast to support individuals healing from termination for medical reasons (TFMR).Timestamps:[0:00] Introduction to the episode and Sabrina's mission to create a trauma-informed membership offering audio courses[3:29] Structuring Content to Reduce Overwhelm[7:02] Private Podcasts as Trauma-Sensitive Tools[9:18] Technical Setup: Feeds, Segmentation, and Membership Design[11:50] Single Feed vs. Multiple Feeds Debate[14:22] Solving Access Issues for Canceled Members[19:08] Automating Access with ActiveCampaign + Hello Audio[23:35] Scaling Gradually: Tech vs. Community Priorities[26:50] Ethical Content Curation for Grieving Audiences[31:15] Privacy and Anonymity in Private Podcasts[38:55] Pricing Strategies for Trauma-Informed Memberships[42:30] Positioning Memberships as Short-Term Healing JourneysLinks Mentioned:http://www.thetfmrdoula.com

In this episode of our podcast, Meredith Olmstead, CEO of FI GROW Solutions, and Kristin Mock, Senior Inbound Strategist, delve into the world of digital branches for banks and credit unions. They discuss the power of customizing digital experiences right from the homepage based on user behavior and characteristics, a strategy that not only enhances user engagement but also significantly boosts conversion rates.Key Takeaways:Personalized User Experience: Implementing smart content on homepages that adapts based on previous interactions or visited pages enhances relevance and engagement, driving higher conversion rates for products like auto loans or mortgages.Behavior-Driven Content Management: Utilizing behavior-driven strategies allows for dynamic content updates across the website, reflecting current promotions or rates, ensuring that content remains both current and highly targeted.Segmentation and Targeting: Sophisticated segmentation based on product usage, customer lifecycle stages, and even membership status allows for highly personalized experiences, encouraging deeper engagement and fostering customer loyalty.

About the Episode:Martha Bitar is the co-founder and CEO of Flodesk, an email marketing platform that makes it easy for creators and entrepreneurs to make beautiful emails designed for conversion. Flodesk has quickly grown to a $30 million ARR business while remaining completely bootstrapped.In this episode of "Uploading...," Martha shares strategies for creating engaging email content, growing a subscriber list, and using email to build authentic audience relationships. She covers key topics like email design, subject line optimization, and future trends like AI-powered email marketing. Martha also provides actionable insights on deliverability, segmentation, automation, and more.Today, we'll cover:- Why email marketing is still one of the most effective channels for creators and businesses- Martha's favorite tactics for rapidly growing your email list and keeping subscribers engaged- The ideal email content and design elements that drive opens, clicks and conversions- How segmentation and personalization can supercharge your email performance- The future of email marketing and how AI will enable solopreneurs to compete with big businessesWhat You'll Learn1. Power and Benefits of Email Marketing for Creators2. Strategies for Growing an Email Newsletter3. Importance of Building an Email List4. Segmentation and Its Importance in Email Marketing5. Automations and Workflows in Email Marketing6. Best Practices in Email Design and Content7. Factors Affecting Email Deliverability8. Relationship Between Open Rates, Deliverability, and Spam9. Future Trends and AI in Email MarketingTimestamps00:00 Martha's background and starting Flodesk00:42 Why existing email solutions weren't working03:30 What makes Flodesk different 04:55 Flodesk's fast growth and bootstrapped success 05:47 How to build and grow an engaged email list 09:36 Strategies for email segmentation 15:50 Overview of the email marketing tool landscape19:52 Best practices for subject lines and preview lines25:49 Two ways to improve email deliverability28:58 Ideal email content and design35:15 Optimal email sending frequency38:02 When and how to clean your email list42:56 How AI will positively impact email marketing46:49 Q&A: Referral programs to grow email lists48:41 Q&A: Reliability of open rates with machine opens49:46 Q&A: Ideal number of emails in a welcome series 52:16 Q&A: Best image-to-text ratio for click rates 54:26 Q&A: Email list quality vs quantity57:02 Where to find Martha and Flodesk onlineWhy Design-Driven Emails Convert Better: “Like there's a lot of noise, attention spans are super short. So every single email, it can't just hit the inbox, it has to stand out, it has to engage from the beginning. It has to be hyper optimized for conversion. And text based without any of your brand just doesn't cut it anymore, right? And not just for solopreneurs. We actually we looked at a case study with Stripe. Stripe is a massive company, right? I think it's the largest private company in the world and they A/B tested a text-based email and one that was actually optimize for conversion using their own brand. And the on brand design-based email increased conversion by 21%. So whether you're a very small business or a large business, like design is not a luxury anymore.” — Martha Bitar, 00:03:32 → 00:04:14.160Why Owning Your Audience Matters: “The risk is not using it [email] because you saw what happened with TikTok, right? It can really disappear overnight and you're really on rented space. You don't own your audience. So over all of the effort that you put into building that followership and engagement can really go away. Where if you're building that on social media, but you're also saying, ‘Hey, by the way, join my newsletter.' That's the list that you own. You're not platform-dependent. Even if we at some point make a mistake and become like a dinosaur as well, and you want to jump ship and go to another platform, you can just download and export your entire subscriber list and go use another platform.” — Martha Bitar, 00:18:48 → 00:19:25Show notes powered by Castmagic---Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn  ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicMartha Bitar - Co-Founder and CEO of Flodesk

Show Notes: Jim Ettamarna, a renowned expert in commercial excellence, defines it as incorporating commercial efficacy and efficiency. He believes that there are two key branches to drive down in this area, and it holds tremendous potential for clients and organizations. Jim's framework for commercial excellence is value creation, which involves understanding market demand, go-to- market models, market growth, and demand trends with a focus on each specific industry. A Six Sigma Lean Framework Jim uses a lean framework, starting with Six Sigma, to standardize the right work and ensure associates and employees are conducting the right activities and behaviors. He also emphasizes the importance of systems in psychology in commercial results, as it helps design standardized systems for onboarding talent, enhancing team engagement, and engaging with customers. In sales, motivation is crucial, and the human element of having a team is essential. However, dealing with complex buying processes can be challenging, so it is essential to tune processes and approaches to the specific needs of the customers. A Go-to-market Model The go-to-market model is a linkage between strategy and execution and commercial excellence. It should be tuned for the company's strategy and the strategic context. For example, a $300 million middle market private equity-backed company serving the Durable Medical Equipment market that sold to 5,000 independent organizations and specialty retailers. The company had to strategically think through market growth, accounts to capture, and the buying cycle for customers. To drive efficiency and effectiveness, the company had a set of building blocks, including an online component, independent sales reps, an inside sales team, and specialty sales people. The strategy piece involved determining what would drive value, growth, renewals, base volumes, and pricing. The go-to-market model was designed around these building blocks, and commercial excellence was driven by optimizing these aspects. Components of Commercial Excellence Jim discusses the importance of breaking down commercial excellence into various components, including channels, sales operations, content, and management systems. He emphasizes the need for segmentation at the top level to understand what will drive value and optimize the go-to-market model for the business. Within this model, he suggests ways to optimize each element, such as sales enablement, which includes training, scripts, and engagement strategies. He also emphasizes the importance of benchmarking and understanding the nuances of sales teams. He shares an example of a furniture retailer where he worked with 2500 full-time employees and 1000 part-time employees. The performance of the company was analyzed using Pareto curves, but some outliers were more successful than averages. To replicate these outliers, he spent time in the field with the best sellers and identified their backgrounds and profiles. He also highlights the importance of identifying B+ and A minus players and setting them as standards. The A plus players are often unique individuals that can be difficult to replicate, but they can still learn from them. Segmentation is crucial in understanding customer nuances. Value Mapping and Needs-based Segmentation In the past, value mapping and needs-based segmentation were crucial for designing sales teams and engaging with customers. This was particularly important when selling software into hospital systems, where hospitals may make localized decisions or have a system or GPO that drives these decisions. The CIO or clinical or nursing professional may specify the solution, and the CIO and finance will negotiate it. Jim cites a case where a big client involved segmenting the market and designing selling approaches based on how customers operated and how they bought. This involved investing in customer success research, conducting field interviews, and conducting surveys to understand their usage of the product. The consultant rolled out five archetypes and profiles for four segments, which were then rolled into product development and product teams. Different teams focused on different segments, such as geographic, size, SMB, or enterprise, and focusing on needs-based and purchasing behavior-based segmentation. The go-to-market model was designed around these archetypes, with territory design considering geographic, size, SMB, or enterprise boundaries. There is no right or wrong answer to this, but it is essential to consider these factors when designing the go-to-market model. This approach helps to understand the value in use and what drives value for customers. Diagnostics and Metrics The conversation turns to commercial excellence in organizations, particularly in B2B industrial or SaaS sectors. Jim emphasizes the need for a diagnostic assessment to understand opportunities and challenges. A diagnostic should focus on input and output metrics, such as sales reps' success, territories, and numbers. He suggests that data from sales operations and rev ops can be used to conduct quick diagnostics. Additionally, examining spreads and distributions to identify right spots and dark spots, which are indicators of opportunities and challenges. For example, he could work with a labeling client and identify bright spots where individuals were selling unique markets and promoting innovative products. These best practices could be disseminated among the team. A diagnostic should involve analytics, cost, interviews with sales people, and customer visits to gather customer feedback. The goal is to identify three to five things that can be done to achieve commercial excellence. Jim also offers tips on how to work with the sales department.  The Role of a Sales Playbook in Commercial Excellence Jim talks about the importance of rolling out a sales playbook and its role in commercial excellence. He shares an example of a software company that he helped develop a sales playbook for, which focused on making standard work and minimizing waste. The company had three different sales processes, and they trained employees on territory management, account management, and prospecting. They created a set of 10 difference makers based on actual activities performed by the best people, which were rolled out in a fun, gamified way to encourage adoption and recognition. Some of the key difference markers included prospecting, owning territory, and using Salesforce to drive compliance.  Metrics to Monitor in Sales Jim mentions the importance of having the right input and output metrics, such as the number of meaningful meetings and demonstrations per week, to ensure the right outbound results. By tracking these metrics, the sales team can make necessary adjustments to improve their performance and drive more profitable deals. To drive results in sales, Jim highlights metrics such as deal size, velocity, win rates, attachment, cross, sell, and upsell. He also emphasizes the importance of driving customer success and retention. He mentions that, in one case, key initiatives were displayed at the office, allowing for a competitive dynamic. The metrics were then distilled down to the board, with some metrics for frontline commercial team members and others for the board pack. The goal was to turn the dial on sales enablement, resulting in better win rates and accelerated funnel velocity. Jim also highlights the importance of gamification, making it fun, and rewards to encourage employees to work harder and drive competitive juices.  Timestamps: 01:32: Value Creation Framework  04:18: Go-to-Market Model  07:24: Tangible Elements of Commercial Excellence  11:10: Segmentation and Customer Nuances 14:18: Practical Segmentation Approach  18:18: Diagnostic Approach to Commercial Excellence  24:04: Sales Playbook and Metrics  29:50: Customer Success and Competitive Dynamics Links: Company website: https://www.suttongrowth.com/ LinkedIn: https://linkedin.com/in/jimettamarna   Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com.  

To participate in Irwin's research project, go to https://repetitos.com/research. The first 20 respondents will get a free one-hour session with Irwin!Irwin Hipsman, Founder at Repetitos, chats with Alex about the importance of data hygiene and how tracking customer movement impacts digital customer success initiatives. The two discuss the challenges of maintaining accurate account health scores, managing segmentation errors, and fostering alignment across teams to optimize customer experiences in an evolving digital landscape.Chapters:00:00 - Intro 04:11 - Digital CS maturity and predictive insights  05:11 - Account vs. individual health scores  06:12 - The basics of customer database health  08:03 - Challenges in tracking customer movement  09:26 - Irwin's path from radio to digital  12:54 - Misaligned languages among teams  15:57 - What digital CS should strive for21:47 - Prioritizing data cleanup  28:16 - Tracking champions who leave  32:12 - Keeping data hygiene ongoing  36:11 - Segmentation errors and blundersEnjoy! I know I sure did…Irwin's Linkedin: https://www.linkedin.com/in/irwinhipsman/Repetitos: https://repetitos.com/This episode of the DCX Podcast is brought to you by Thinkific Plus, a Customer Education platform designed to accelerate customer onboarding, streamline the customer experience and avoid employee burnout. For more information and to watch a demo, visit https://www.thinkific.com/plus/ Support the show+++++++++++++++++Like/Subscribe/Review:If you are getting value from the show, please follow/subscribe so that you don't miss an episode and consider leaving us a review. Website:For more information about the show or to get in touch, visit DigitalCustomerSuccess.com. Buy Alex a Cup of Coffee:This show runs exclusively on caffeine - and lots of it. If you like what we're, consider supporting our habit by buying us a cup of coffee: https://bmc.link/dcspThank you for all of your support!The Digital Customer Success Podcast is hosted by Alex Turkovic

Stephan Liozu is a business executive with deep knowledge in pricing strategy, value-based pricing, monetization, and transformations. He speaks the language of sales, pricing, finance, and the C-suite.  In this episode, Stephan highlights the need to combine value-based pricing with strong change management for successful transformations. He shares practical segmentation strategies tailored to diverse business needs. Reflecting on his move into pricing software, he explores its potential and the challenges of gaining C-suite support.   Why you have to check out today's podcast: Delve into the nuances of value-based pricing and its implementation and practical advice for businesses aiming to maximize profitability while addressing internal and external challenges. Learn about a methodology for effective customer segmentation, practical steps, and real-world applications for targeted strategies. Discover the critical role of change management in successfully implementing pricing strategies and have a deeper understanding of organizational dynamics and leadership in pricing transformations.   "You cannot do advanced pricing without advanced change management and change leadership." - Stephan Liozu   Topics Covered: 01:10 - Significance of the Chief Value Officer (CVO) title 01:58 - The complexity of defining value within companies 02:52 - Contrasting his roles as a Chief Value Officer at Thales and Zilliant 04:35 - Reflecting on the challenges and uncertain future of the pricing profession with his article on LinkedIn 06:27 - Discussing the challenges of B2B pricing which hinders value-based pricing and the scalability of pricing strategies 12:11 - Advocating for internal pricing centers of excellence as cost-effective 14:01 - Explaining his approach to segmentation 17:26 - Stephan expressing excitement about his Zilliant role, exploring pricing software's potential and questioning its limited market growth 19:07 - The challenges of convincing the C-suite to invest in pricing solutions, suggesting on reframing pricing discussions under a new term  22:31 - Stephan's best pricing advice   Key Takeaways: “If you want to industrialize your processes in pricing and value, you have to use an engine, the heart of this engine is software. And be able to touch all the business if possible, at least a large amount of the business.” - Stephan Liozu “Pricing professionals should become certified change managers, it should not be an option.” - Stephan Liozu   People/Resources Mentioned: Thales: https://cpl.thalesgroup.com/software-monetization/software-packaging-pricing Zilliant: https://zilliant.com McKinsey: https://www.mckinsey.com   Connect with Stephan Liozu: LinkedIn: https://www.linkedin.com/in/stephanliozu/ Website: https://www.stephanliozu.com/   Connect with Mark Stiving: LinkedIn: https://www.linkedin.com/in/stiving/ Email: mark@impactpricing.com  

Guest: Bill Canady     Guest Bio:  Bill Canady has over 30 years of experience as a global business executive in a variety of industries and markets focused on industrial and consumer products and services. As a leader, he concentrates on aligning with key stakeholders to set a clear and compelling vision that will rally an organization to drive growth, control cost, and increase profitability. One of the keys to his success is he develops strong leaders and management teams and establishes deep relationships. His experience encompasses global public, private, and sponsor owned companies.  Bill is the CEO of both OTC Industrial Technologies and Arrowhead Engineered Products (AEP). OTC is an industrial distribution company located in Columbus, OH, that has $1 billion in sales with 1,900+employees and over 60 sales/distribution offices in 40 states.  During his tenure, OTC has grown revenues by more than 43% and earnings over 78%. AEP is a leading supplier of non-discretionary, mission-critical, aftermarket replacement parts for a wide variety of motorized vehicles and equipment headquartered in Blaine, MN, and has $1.5 billion in sales with 3600+ employees and sell in over 50 countries. During his career, Bill has been responsible for leading several organizations through their most important challenges and opportunities, often in complicated regulatory, investor, and media environments. He discovered a passion and knack for the art and science of business. Taking the tools and techniques that he developed for growing multibillion dollar companies, he created the Profitable Growth Operating System (PGOS) and set out to help owners and operators around the world profitably grow their companies.  PGOS is a time-tested set of simple tools and process that fosters a common culture creating value for all stakeholders: customers, employees, suppliers, and shareholders. PGOS shows how to increase the productivity of assets, increase profits, and make better decisions at every level of a business.  Bill graduated summa cum laude from Elmhurst University with a Bachelor of Science in Business Administration and received his MBA from the University of Chicago, Booth School of Business. He is a veteran of the United States Navy.   Guest Links:  https://https//billcanady.com    Key Points:   Importance of Taking Risks:   Bill stresses the importance of stepping out of one's comfort zone. He believes that growth requires taking calculated risks and putting yourself out there.    Developing Strong Leaders:  As a CEO, Bill believes that leaders should set clear goals and let their teams figure out how to achieve them. His approach focuses on empowering leaders to take ownership of their responsibilities, rather than micromanaging them. This builds confidence and leadership skills in team members.  A critical aspect of Bill's leadership style is the balance between providing direction (goal-setting) and giving teams autonomy to develop strategies. He compares leadership to being a parent—guiding without doing the work for the team, allowing them to take charge and develop their skills.    Profitable Growth Operating System (PGOS):  Bill's PGOS focuses on 5 key areas to drive profitable growth: Strategy (how to grow), Segmentation (80/20 analysis to focus on the most profitable opportunities), Talent (recruiting, retaining, and developing the right people), M&A (acquisitions to accelerate growth), and Lean (efficiency). His system is about using the right tools at the right time to grow a business profitably.  A frequent mistake for business owners is failing to pivot when their company outgrows the early startup phase. Initially, they may take any job or customer, but as the business grows, they must focus on more strategic growth opportunities to ensure profitability. Recognizing when to transition and evolve the business model is crucial.    Continued Business Growth:  Business owners may take on more responsibilities that fall outside their expertise and eventually become overwhelmed.  Business owners must recognize that they can't do everything themselves. They need to let go of tasks they're not good at and focus on their core competencies. Say no to tasks that aren't profitable or aligned with their core strengths. This allows for a more focused and scalable business model.  As the business grows, it reaches a point where the owner must hire people, delegate control, and trust others with responsibilities. This is often a difficult transition, especially for entrepreneurs who are used to doing everything themselves.    Focus on Core Competencies:  Just as in business development, it's important to focus on what the business does best. Trying to serve everyone or do everything can dilute efforts. Defining an "ideal prospect" is a crucial first step.    Case Study:   One business owner, John, focused on doing great work with a small team and maintained steady growth. The other owner, while successful, failed to replicate his success at a larger scale. The second owner didn't focus on his core strengths or delegate effectively, which limited his ability to scale beyond his initial success.  The successful business owner grew his business by focusing on what he did best—closing deals in a niche market. He scaled by hiring people to handle the rest, allowing him to focus on what he was most skilled at.  One business grew substantially by replicating its success, while the other remained stagnant because the owner couldn't figure out how to scale or replicate himself.  The key to scaling a business is taking calculated risks—trusting others, delegating, and focusing on what the business does best. Until an entrepreneur is willing to take that risk, they may remain stuck in a cycle of limited growth.        About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. If you are a business owner or sales manager with an underperforming sales team, let's talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and check out our website at  http://www.gosalesology.   KEY WORDS:  Sales, sales management, selling, prospecting, cold calling, business development, Sales Leadership 

In this episode of Do This, Not That, host Jay Schwedelson interviews Lindsay Rutledge, Director of Consumer Strategy and Communication for the Nashville Predators. They discuss email marketing strategies, segmentation techniques, and the unique challenges of marketing for a major sports team.=================================================================Best Moments:(01:18) Lyndsay's background in sports marketing(04:07) Managing multiple brands and marketing responsibilities(05:31) Segmentation strategies based on past behaviors and interests(08:58) Cross-promotion between concerts and hockey games(10:05) Using animated GIFs and creative elements in emails(12:18) Email sending cadence and timing strategies(13:54) Collaboration between marketing, social media, and PR teams(14:56) Testing new ideas and creative approaches(15:50) Discussion of the catfish-throwing tradition at Predators games=================================================================Guest Bio:Lindsay Rutledge is the Director of Consumer Strategy and Communication for the Nashville Predators. With over 21 years of experience in sports marketing, Lyndsay has worked with the NHL, NCAA, and NFL. She started her career in college athletics, then moved to Nashville to work with the Tennessee Titans before joining the Predators in 2009. Lyndsay oversees email marketing communications and has played a significant role in developing the team's sophisticated segmentation strategies and creative marketing approaches.=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Is automation really the future of marketing, or is it just a passing trend? In this episode, Bryan Urioste, CMO of Redwood Software, dives into the topic of automation in marketing and its impact on demand generation. Plus, he shares a step-by-step approach to building high-performing marketing teams and aligning sales and marketing for maximum impact.Tune in to learn:(4:07) Demand Generation Insights(5:05) Importance of Pipeline Funnels(8:17) State of B2B Demand Generation(9:43) The Role of Segmentation(11:07) Accountability in Marketing(14:20) Industries Served by Redwood Software(15:51) Automation Maturity Assessment(18:14) Impactful Automation Projects(20:22) Cloud Transformation Initiatives(21:31) Financial Close Process Improvements(22:06) Democratization of Automation(24:37) AI Integration in Automation(26:20)Future of Automation and AI(29:07) Team Dynamics and Leadership(33:36) Building High-Performing Teams(38:28) Sales and Marketing Alignment(40:51) Accountability Between CMO and CRO(42:38) Final Thoughts and Advice(43:37) Lightning Round Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.