Podcasts about segmentation

Are you posting consistently on social media but still struggling to create a steady revenue stream? There is a better way to build a sustainable online business without relying on social media. With a clear sales strategy, you can create steady business growth while strengthening trust building with your audience.In this episode, I break down how to build an email list that becomes a valuable asset for long term success. I cover how to create an opt-in that solves problems and how to set up a welcome sequence that builds a genuine relationship from day one. You'll learn the importance of segmentation to ensure you are always sending the right message to the right person.We are diving into:• How to use email marketing to grow your owned assets and turn a simple lead magnet into long term income instead of depending on social media.• Use marketing automation to build simple systems that capture sales without constant effort.• Write nurture emails that guide people toward a purchase without feeling pushy.• Create consistent revenue in your coaching business by leading your audience through a clear client journey.I'm here to help you build a strong, profitable business that gives you more freedom. When you stay consistent and focus on what you actually control, you can grow your work as a coach in a way that feels steady and sustainable. You deserve a business that supports your life, not one that runs it.CarlyResources from this episode:Therapreneur: A Therapist's Guide to 3x Your Therapy IncomeThe Coach IntensiveListener Giveaway!If you've been loving the podcast, this is the best way to support it and get something amazing back. Visit carlyhillcoaching.com/podcast, scroll down, fill out the 3-question form, and unlock Social Media Mastery instantly.Get 2 FREE months of TherapyNotes and streamline your notes, scheduling, and billing.Use promo code: CarlyExplore More SupportCarly AILooking for more support? Click here to explore different options to work with CarlyWant to start a podcast or grow your existing one? Visit https://julianabarbati.com and let her know I sent you!What was your biggest takeaway from this episode? Drop me a DM on Instagram - I'd love to hear from you!“If your audience didn't respond, it's feedback and not rejection.” - Carly Hill

Et si on segmentait notre cible autrement qu'avec une simple description? Et si on mettait le comportement et le moment au cœur du sujet? Avec cet épisode je vous propose de revoir totalement votre façon de segmenter, et vous allez voir que ça en vaut la peine.Pour nous en parler, j'ai invité Grégory Blay-Desforges le Directeur d'Uber Advertising.Pour en savoir plus sur Grégory, vous pouvez le suivre sur LinkedIn. Autres épisodes qui pourraient vous plaire : *La stratégie d'Heineken expliquée par son Directeur Marketing Antoine SusiniC'est quoi le job d'un CEO ? avec Franck Denglos le PDG d'Adidas Italie---------------

Most arts organizations can tell you their revenue targets. Fewer can name the segments, behaviors and people that will actually deliver them.When financial pressure rises, leaders default to revenue buckets: tickets, subscriptions, donations. But as this episode makes clear, those buckets don't buy tickets. People do.This conversation reframes budgeting through a People lens. Revenue is not a line item. It's the outcome of relationships, shaped by segments including recency, frequency, and behavior over time. When you shift from revenue-based planning to relationship-based planning, you gain clarity: where growth is possible, where risk is hiding, and what must change to hit your goals.We explore why annual planning often falls short, how multi-year pipeline thinking changes investment decisions, and what it really means to hold teams accountable for relationship metrics, not just financial outcomes. This episode challenges leaders to move beyond hopeful projections and toward people-driven strategy, so financial plans become proactive, measurable, and sustainable. Key Takeaways to Put Into Action:Revenue goals are made of relationships: If you can't name the segments and behaviours driving your target, you're probably guessing.You inherit your pipeline, you don't invent it: Short-term targets are shaped by years of past behavior. Budgeting must reflect that reality.Segmentation is a leadership tool, not just a marketing tactic: New, active, lapsed, multi-buyers - each requires different investment decisions.Multi-year planning reduces risk: Annual planning without pipeline metrics creates financial blind spots .Accountability must connect to ‘people metrics': Clear ownership of relationship-driven KPIs makes growth achievable, and shared across teams .

Send a textIn this video, we share insights from working with numerous brands and brand owners, focusing on strategies to break the $1 million revenue barrier. We discuss crucial aspects of building a strong brand strategy and effective cpg marketing. This is essential for anyone in the consumer packaged goods industry looking to grow their business.Breaking the $1 million barrier requires strong brand awareness, frictionless first purchase experience, and clear customer acquisition cost strategy.Direct-to-consumer and CPG brands must focus on retention marketing, customer lifetime value, segmentation, email and SMS marketing, and subscription models to increase repeat purchases.Understanding unit economics, scaling customer acquisition, lowering CAC, and improving LTV are critical for ecommerce growth and long-term profitability.Book a call today and get clear answers on how to scale your brand past the $1 million mark: https://bit.ly/4jMZtxu--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Amazon Crisis Kit: https://bit.ly/4maWHn0Timestamps:00:33 – Why Awareness Is Everything01:13 – UGC vs Influencers for Brand Growth02:38 – Make the First Order Frictionless03:44 – Customer Lifetime Value and CAC04:25 – Building a Real Retention Funnel05:26 – Segmentation for Repeat Purchases06:34 – Why Subscriptions Matter for CPG07:36 – Understanding Unit Economics of Scale09:09 – Breaking Down Customer Acquisition Cost10:02 – Why Profit Focus Can Hurt Growth________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Episode #369 – The Fastest Way to Stabilize Email Results (No Fancy Segmentation Required) If your email results feel inconsistent, you might be trying to use every campaign like it's doing CPR — reviving cold subscribers, persuading on-the-fence people, and rewarding the warm people all in one send. That's exhausting, and it rarely works. Segmentation fixes this by doing one simple thing: it lets you choose the room before you choose the words. Because when you send one email to your entire list, you're speaking to people who are at totally different points in the conversation — and the message either becomes a compromise, or it only lands for a fraction of the room. In this episode, I walk you through the three essential segments that stabilize campaign performance fast: Engaged subscribers (your dependable audience + deliverability protector) Unengaged subscribers (the people you stop emailing by default — and put into a re-engagement/sunset lane instead) Recent buyers (the relationship window you protect so you don't keep selling at someone who just purchased) You'll also get a quick segmentation self-check (so you know when segmentation will actually reduce your workload), plus the common mistakes that make segmentation feel like "extra work" instead of strategy. Work with Joy Joya: https://joyjoya.com

Happy Valentine's Day! Favour Obasi-ike, MBA, MS breaks down proven strategies for monetizing and segmenting business email lists using platforms like Flodesk. Learn why email marketing delivers $36-$40 ROI for every dollar spent compared to social media, how to segment contacts based on behavior and engagement, and the technical foundations (DNS, backlinks, deliverability) that make campaigns successful. Discover workflows for turning subscribers into buyers through strategic segmentation, behavioral targeting, and quality-over-quantity content delivery.Episode Key Takeaways1. Email Marketing ROI Dominates Social Media – For every $1 spent on email marketing, businesses earn $36-$40 back, far exceeding social media returns.2. Segmentation Drives Conversions – Segment email lists by link clicks, engagement levels, and business vs. personal contacts to send targeted content that resonates.3. Technical Setup Matters – Proper DNS configuration, Google Search Console integration, and backlink strategies improve deliverability and SEO performance.4. Quality Over Quantity – Sending fewer, high-value emails with 15-minute read times generates more revenue than frequent, low-engagement blasts.5. Behavioral Targeting Wins – Track website behavior and email interactions to create personalized follow-up sequences that match subscriber intent.Episode Timestamps[00:00] Introduction: Monetizing and segmenting email lists[02:00] Why email outperforms social media ($36 ROI per $1)[05:00] Building business email lists as valuable assets[10:00] DNS, deliverability, and technical foundations[15:00] Segmentation strategies using link tracking[24:00] Creating consistency through targeted workflows[27:00] Backlinks and SEO benefits from email campaigns[32:00] Calculating engagement: 50 touchpoints = $36 product[45:00] Flowdesk features and automation workflows[68:00] Frequency matters: Quality beats quantity[71:00] Behavioral targeting and site tracking integrationPodcast Episode FAQsQ: What email marketing platform does Favour recommend?A: Favour specifically discusses Flowdesk for its segmentation capabilities, checkout features, and workflow automation that allow precise targeting based on subscriber behavior.Q: How often should I send emails to my list?A: Quality beats quantity. Favour sent only one email in February but generated revenue, leads, and referrals. Ask your audience through polls how often they want to hear from you.Q: What's the difference between business and personal email contacts?A: Business emails (domains like @company.com) engage differently and should be segmented separately. They're checked 3-5 times daily and represent higher-value prospects.Q: How do I improve email deliverability?A: Configure DNS records properly (A, TXT, CNAME), connect to Google Search Console, build backlinks through anchor text in emails, and maintain engagement with quality content.Q: What is behavioral targeting in email marketing?A: Tracking which links subscribers click, what pages they visit on your website, and how they engage with content to send personalized follow-up sequences that match their interests.Memorable Quotes by Favour Obasi-ike, MBA, MS"For every dollar that you spend on email, you get $36 to $40 back compared to social media where you may not get up to a dollar back or $2 back.""The best person to tell about what you wrote on your website is your contact list—the same way the best person to tell about something is your best friend.""I can have 50% open rate and no sales, that's vanity. But if you have 10-20% and that gives you more revenue because it's the right audience and it's segmented, then it helps a lot.""Don't just post on your website and expect magic to happen, abracadabra. You have to be intentional, you have to be factual.""Quality beats quantity. If you're actually able to capture that first party data and implement site tracking, it's very powerful to segment those people and send them follow-up messages."Book SEO Services | Quick Links for Social Business>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Jesse Nguyen of the Democracy Group speaks with Paul Oshinski, research manager at More in Common, about their extensive study titled 'Beyond MAGA.' The study, which included over 18,000 survey responses and 13 focus groups, aimed to understand the nuances within the Trump voter base. They discuss the segmentation of Trump voters into four distinct groups, their attitudes towards Trump's policies, and their views on key issues like immigration and democracy. The episode also touches upon the surprising demographic diversity within Trump's coalition and the role of economic concerns in shaping voter preferences. Lastly, upcoming webinar details are provided for those interested in a deeper dive into the study's findings.00:00 Introduction 00:49 Research Manager's Role and Survey Details02:11 Inspiration and Process Behind the Study03:27 Segmentation of Trump Voters04:50 Reluctant Right and Immigration Views09:06 Diversity in Trump's Coalition14:37 Views on DEI and Critical Race Theory17:36 Concluding Thoughts and Webinar InformationTo learn more about each of the featured podcasts, visit the Shows page at democracygroup.org/shows. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Podcast: Industrial Cybersecurity InsiderEpisode: The IT-OT Knowledge Gap Costing Organizations MillionsPub date: 2026-02-03Get Podcast Transcript →powered by Listen411 - fast audio-to-text and summarizationDino sits down with Adeel Shaikh Muhammad, a Dubai-based cybersecurity expert and researcher with 16+ years in IT and OT security. They dive into why IT and OT teams still can't communicate effectively. The conversation reveals why most CISOs struggle to secure manufacturing environments. Adeel shares real-world insights from securing industrial systems across the Middle East, Africa, and Asia. They tackle the implementation gap in OT SOCs and why legacy systems remain vulnerable. The discussion covers third-party access risks, OEM warranty restrictions, and system integrator challenges. AI might finally solve IT-OT convergence by acting as a translator between these worlds. But first, organizations need to master the fundamentals: asset inventory, vulnerability management, and network segmentation. Most companies still haven't nailed these basics in their industrial environments. This conversation cuts through the hype to focus on what actually works.Chapters:(00:00:00) - 16 Years in Cybersecurity: Why CISOs Don't Know What a PLC Is(00:01:48) - Career Journey: From IT to OT Cybersecurity Focus(00:02:48) - Books on AI Transforming Security Operations Centers(00:04:44) - The Implementation Gap: Challenges Building OT SOCs(00:06:40) - The IT-OT Cultural Divide and Missing Communication(00:08:40) - Why the OT Ecosystem Must Proactively Bring Cybersecurity Tools(00:10:00) - Can IT-OT Convergence Actually Happen?(00:11:00) - AI as the Bridge: The Black Box Solution for IT-OT Communication(00:12:42) - Legacy Systems Reality: Windows 7 Running $5M Equipment(00:14:00) - OT Cybersecurity Conferences: S4, Intersec, and Rockwell Automation Fair(00:16:00) - Market Consolidation: Who's Been Acquired in OT Security(00:17:48) - Back to Basics: Asset Inventory, Vulnerabilities, and Network Segmentation(00:18:40) - Third-Party Access Control and OEM Warranty Restrictions(00:20:40) - Why We Can't Ignore Asset Inventory and Segmentation in OT AnymoreLinks And Resources:Adeel Shaikh Muhammad on LinkedInWant to Sponsor an episode or be a Guest? Reach out here.Industrial Cybersecurity Insider on LinkedInCybersecurity & Digital Safety on LinkedInBW Design Group CybersecurityDino Busalachi on LinkedInCraig Duckworth on LinkedInThanks so much for joining us this week. Want to subscribe to Industrial Cybersecurity Insider? Have some feedback you'd like to share? Connect with us on Spotify, Apple Podcasts, and YouTube to leave us a review!The podcast and artwork embedded on this page are from Industrial Cybersecurity Insider, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.

Send us a textWhen we talk about the challenges presented to those trying to secure the operational landscape of manufacturing, it's tough to avoid what I'd call the usual suspects - endpoints, connection points, credentials, vulnerabilities, silos and, of course, the impact of artificial intelligence.And just as there are benefits to discussing these individual aspects, it's equally important to look at things from a bigger picture in tying them all together. This not only helps us strengthen the chain, but appreciate the significance of reinforcing each of those links.Perhaps no one has helped tie all of these different players together better than our guest for this episode. Vinod D'Souza leads the manufacturing and industry vertical for Google Cloud's Office of the CISO. Watch/listen as we discuss:Emerging vulnerabilities and response plans.Segmentation challenges in the era of constant technological expansion.New-age approaches to patching.The connected fibers of artificial intelligence and the human factors of cybersecurity.Addressing IT and OT silos.As a go-to podcast for our listeners, we want to help you align your brand with our expertise. By sponsoring our podcast, your brand will build trust, and your message will stand out to an audience searching for tools to assist their cybersecurity efforts. Click Here to Become a Sponsor.To catch up on past episodes, you can go to Manufacturing.net, IEN.com or MBTmag.com. You can also check Security Breach out wherever you get your podcasts, including Apple, Amazon and Overcast. If you have a cybersecurity story or topic that you'd like to have us explore on Security Breach, you can reach me at jeff@ien.com.

Podcast: PrOTect It All (LS 27 · TOP 10% what is this?)Episode: OT Remote Access After COVID: Why IT Tools Fail and What Critical Infrastructure Needs NowPub date: 2026-02-02Get Podcast Transcript →powered by Listen411 - fast audio-to-text and summarizationRemote access transformed overnight - and OT environments are still feeling the impact. In this episode of Protect It All, host Aaron Crow is joined by Steve Rutherford, VP of Sales at Hyperport and former military officer, for a candid conversation on how secure remote access in operational technology (OT) has evolved - and where it's heading next. They unpack how COVID accelerated remote connectivity across critical infrastructure, why many traditional IT security tools fall short in OT environments, and what protection really looks like when safety, reliability, and uptime are non-negotiable. Drawing from military discipline and frontline OT experience, Steve shares a grounded perspective on managing risk in environments where failure has physical-world consequences. You'll learn: How COVID permanently changed OT remote access expectations Why IT-first security approaches don't translate well to OT The role of layered access controls and policy-driven permissions How dynamic access and trust scoring are reshaping OT security Where IT/OT convergence helps - and where it creates new risk What leaders must prioritize to balance access, safety, and resilience If you're responsible for enabling remote access while protecting critical operations, this episode delivers real-world insight, practical guidance, and a forward-looking view of OT cybersecurity. Tune in to understand what secure OT access really requires in today's threat landscape- only on Protect It All. Key Moments:  00:00 Securing Critical Infrastructure Access 03:59 "OT Mindset: Defense and Offense" 07:26 "Remote Access Challenges in Operations" 11:45 "Challenges in OT-IT Integration" 16:07 Authority Must Match Responsibility 18:23 Simplifying OT Authentication Challenges 21:53 "Dynamic Trust Scoring with AI" 24:05 "Access Control and Segmentation" 28:57 "Secure Access Without Overreach" 33:12 "Left of Boom Awareness" 35:56 OT Security and Local Control 39:35 "Driving Early Adoption Awareness" 41:54 "Proactive Support for Critical Infrastructure" 45:52 "Remote Work Enhances Team Efficiency" 47:17 "Exciting Tech for Cybersecurity" About the guest : Steve Rutherford is a former U.S. Army officer and aviator who transitioned his mission-driven mindset from military service to protecting critical infrastructure through operational technology (OT) security. After exploring multiple industries, Steve found a natural alignment between military operations and OT environments - where safety, reliability, and uptime are non-negotiable. Today, he works in secure user access for OT, helping organizations protect the systems that power modern life. How to connect steve :  Website : https://hyperport.io/ Linkedin: https://www.linkedin.com/in/steverutherford1/ Connect With Aaron Crow: Website: www.corvosec.com  LinkedIn: https://www.linkedin.com/in/aaronccrow Learn more about PrOTect IT All: Email: info@protectitall.co  Website: https://protectitall.co/  X: https://twitter.com/protectitall  YouTube: https://www.youtube.com/@PrOTectITAll  FaceBook:  https://facebook.com/protectitallpodcast  To be a guest or suggest a guest/episode, please email us at info@protectitall.co Please leave us a review on Apple/Spotify Podcasts: Apple   - https://podcasts.apple.com/us/podcast/protect-it-all/id1727211124 Spotify - https://open.spotify.com/show/1Vvi0euj3rE8xObK0yvYi4The podcast and artwork embedded on this page are from Aaron Crow, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.

In dieser Episode von "Dirty Mints Lefty Mahler" tauchen wir tief in die Welt der Videospiele und persönlichen Erlebnisse ein. Holger und Arne beginnen mit einer Erfrischung in Form von Knabe-Cola, während sie nostalgisch über die unterschiedlichen Cola-Marken diskutieren und Vergleiche ziehen. Das Gespräch dreht sich schnell um ein neues Spiel, das Holger kürzlich auf einem HyperMegaTech-Gerät gespielt hat, und Arne bringt seine begrenzte Erfahrung mit Prügelspielen ein, während sie die Geschichte hinter dem Spiel und seinen Charakteren erkunden. Holger erklärt die Evolution des Kampfspielgenres, beginnend mit "Fatal Fury" und den Protagonisten wie Terry Bogart, und verknüpft dies mit den zeitlichen Entwicklungen in der Gaming-Industrie. Der Austausch zwischen Holger und Arne ist durch Humor und technisches Fachwissen geprägt, wobei sie die Gameplay-Mechaniken dieser klassischen Spiele diskutieren. Im weiteren Verlauf der Episode beschreibt Arne seine Reise nach Helgoland, wo er eindrucksvolle Erfahrungen mit Kegelrobben gemacht hat. Dieser Ausflug bietet einen malerischen Kontrast zu ihren vorhergehenden Themen und führt zu Gesprächen über kulinarische Erlebnisse auf der Insel. Arne erzählt von einem beeindruckenden Fischgericht, während Holger seine Erinnerungen an einen früheren Besuch auf Helgoland teilt. Schnell macht das Gespräch einen Schwenk in die persönliche Sphäre, als Arne über seine gesundheitlichen Herausforderungen spricht, insbesondere nach seiner Rückkehr von der Insel. Die beiden erörtern die Schwierigkeiten, die Motivation für Fitness und Ernährung aufrechtzuerhalten, während sie mit Krankheit und Stress kämpfen. Holger gibt Einblicke in seine eigenen gesundheitlichen Rückschläge und die Schwierigkeiten, neue Küchenprojekte in Angriff zu nehmen. Darüber hinaus widmen sich Holger und Arne den neuesten Entwicklungen in der Technik sowie ihren Meinungen zu Apple-Produkten, insbesondere der neuen Software-Updates. Sie reflektieren die Veränderungen in der Benutzeroberfläche und die Herausforderungen der Segmentation der Streaming-Dienste und deren Auswirkungen auf das Seherlebnis. Die Diskussion endet mit einem Ausblick auf kommende Geschichten in der Welt des Fernsehens, darunter die neuen Star Trek-Serien, die Disney Plus-Plattform und die Vorfreude auf die Alien-Serie. Dabei werben sie für die Vorteile von Streaming-Diensten, auch wenn sie sich über die Fragmentierung des Marktes und die Schwierigkeiten eines Zuschauers äußern. Am Ende fassen Holger und Arne ihre persönlichen Erlebnisse, technischen Einblicke und kulturellen Diskussionen zusammen und bieten dem Publikum eine vielschichtige Episode, die sowohl nostalgisch als auch informativ ist.

Email and SMS work best as a duo, but only when the message is relevant, timed well, and earned through proper consent.In this session, Ali Wood (Head of Partnerships, UK & Ireland at Mailchimp) breaks down how to use SMS alongside email to create a more joined-up customer journey, from getting phone-number opt-ins (without being creepy) to segmentation, automation triggers, and what's coming next with RCS (Rich Communication Services) and WhatsApp.We cover when SMS is a great fit (nudges, reminders, transactional updates), when email does the heavy lifting (story, detail, trust), and how to avoid turning your audience into full-time “STOP” typers.Key topics include: • Email vs SMS: what each channel is best for • How to collect phone numbers (quizzes, surveys, value exchange) • Segmentation beyond demographics (behaviour, intent, price sensitivity) • Automations: welcome, cart abandonment, VIP flows, reminders • Compliance essentials: consent, unsubscribe, timing rules • RCS: “SMS on steroids” (verified sender, rich media, buttons) • Q&A: emotional response to SMS, best send times, pop-ups that don't convert______Timestamps:00:00 SMS marketing overview03:20 Email vs SMS marketing10:43 SMS automation examples11:42 SMS opt-in & list growth14:33 SMS segmentation & testing25:16 SMS compliance, timing & RCS29:50 Q&A: SMS marketing in practice_______Watch / listen:Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9_______Please take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Frontify – All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Mailchimp - The all-in-one marketing platform that helps teams turn emails, automation, and now SMS into smarter, more connected customer journeys (and they've been longtime friends of TMM!).Cambridge Marketing College – The best place to get your marketing qualifications and apprenticeships.Planable – the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.Wistia – a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.

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Send us a textThis video breaks down five tips from Amazon and reveals which ones actually help sellers succeed. Get practical Amazon FBA tips and strategies that support real growth for your Amazon business in 2026. Learn what to follow, what to skip, and how to build smart selling strategies on Amazon.What's the worst Amazon seller tip you've ever followed? Drop it below so others can avoid it: https://bit.ly/43N1bZD#AmazonSellerTips #AmazonGrowth2026 #ProductLaunchAmazon #SellingOnAmazon--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Amazon's Latest Seller Tips Reviewed00:30 - Launching a New Product: Worth Following?01:20 - Selection Success Guide: Useful or Not?01:50 - Free Launch Tools and Guides for Sellers02:20 - Generating Early Reviews—Does It Really Help?03:00 - The Truth About Amazon Vine Ratings03:45 - Listing Optimization That Actually Matters04:35 - CTR and Why It Drives Real Sales05:10 - “Stay Proactive” Advice—Not Really a Tip06:00 - Amazon and Off-Platform Engagement Explained07:00 - Using Amazon Tools for Smarter Decisions08:15 - Final Thoughts: What Sellers Should Focus on in 202609:05 - Brand Growth, Segmentation, and What's Coming Next________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Podcast: PrOTect It All (LS 27 · TOP 10% what is this?)Episode: Securing Remote Access in OT: Visibility, Segmentation, and What Compliance MissesPub date: 2026-01-19Get Podcast Transcript →powered by Listen411 - fast audio-to-text and summarizationRemote access is no longer optional in OT - but unmanaged connectivity is one of the fastest ways to lose control of critical systems. In this episode of Protect It All, host Aaron Crow breaks down the real challenges of securing connectivity across IT and OT environments. As vendors, technicians, and support teams increasingly rely on remote access, many organizations struggle with poor visibility, legacy systems, and unclear network boundaries - creating unnecessary risk. Aaron walks through newly released secure connectivity guidance from CISA and the UK National Cyber Security Centre, translating an eight-point framework into practical, real-world steps that security and operations teams can actually implement. You'll learn: Why remote access is one of the biggest OT risk multipliers How poor visibility creates blind spots attackers love Why asset inventory and documentation are foundational - not optional How segmentation and least-privilege design shrink the attack surface What compliance frameworks get right - and what they don't Best practices for vendor access, MFA, session recording, and monitoring How to design secure connectivity without breaking operations Whether you're responsible for OT security, managing vendors, or bridging IT and OT teams, this episode delivers actionable guidance to help you regain control of connectivity and protect critical infrastructure. Tune in to learn how to secure access without sacrificing operations - only on Protect It All. Key Moments:  01:11 "Secure Connectivity in OT" 05:10 "Reducing Attack Surface Through Access Limits" 10:02 "Control System Upgrade Failure Impact" 12:00 Beyond Passwords: Strengthening Security 17:16 "Strengthening Cybersecurity Basics" 18:26 "Balancing Compliance and Security" Connect With Aaron Crow: Website: www.corvosec.com  LinkedIn: https://www.linkedin.com/in/aaronccrow Learn more about PrOTect IT All: Email: info@protectitall.co  Website: https://protectitall.co/  X: https://twitter.com/protectitall  YouTube: https://www.youtube.com/@PrOTectITAll  FaceBook:  https://facebook.com/protectitallpodcast  To be a guest or suggest a guest/episode, please email us at info@protectitall.co Please leave us a review on Apple/Spotify Podcasts: Apple   - https://podcasts.apple.com/us/podcast/protect-it-all/id1727211124 Spotify - https://open.spotify.com/show/1Vvi0euj3rE8xObK0yvYi4The podcast and artwork embedded on this page are from Aaron Crow, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.

AI is moving fast and many marketers are trying to keep up while still doing… everything else.In this session, Kirsty Fraser and Rich Crossley from Movable Ink break down what “AI for marketers” means (beyond the hype), and how to use it to do more with less - without losing the human bit that makes marketing work in the first place.You'll learn the difference between machine learning, agentic AI, and autonomous marketing, why strategy matters more than tactics, and how AI can help you shift from fixed campaign calendars to responsive, individual journeys. We also dig into what “true personalisation” really looks like (and how to avoid crossing the line into “helpful vs creepy”).If you're an AI explorer trying to become a builder - or you're leading a team and want a sane approach to AI literacy, governance, and guardrails - this one's for you.CHAPTERS0:00 Intro + speakers (Kirsty Fraser + Rich Crossley)2:40 What is School of AI (and how to join)4:40 Where are you on your AI journey? (skeptic → pro)7:30 Why AI literacy isn't optional now10:30 UK vs US: AI + customer journey mapping14:20 The AI foundation: machine learning → agentic → autonomous19:00 From chatbot era to “AI teammate”23:10 Strategy over tactics: breaking the old playbook27:30 Case study: Currys + Black Friday personalisation32:20 AI is the engine — you're the steering wheel36:10 Segmentation trap vs true personalisation41:30 AI + jobs: why marketers aren't being replaced46:00 “Start small” + guardrails + helpful vs creepy49:20 Q&A: moving from explorer to builder52:30 Q&A: governance, privacy, and what not to put in⸻TODAY'S GUESTSMovable Ink: https://movableink.com/Kirsty Fraser | Senior Director @ Movable Ink : https://www.linkedin.com/in/kirstyfraser80/Rich Crossley | Senior Product Marketing Manager @ Movable Ink: https://www.linkedin.com/in/richacrossley/⸻STAY IN THE LOOPJoin a community where connection, learning and support come first at over 200 events per year worldwide. You are very much invited

L'intelligence artificielle s'invite désormais dans nos parcours d'achat et impacte la relation entre marques et consommateurs. Fini le temps où l'on scrollait pendant des heures sur des sites e-commerce : l'IA agentique promet de devenir notre personal shopper universel, capable de comprendre nos besoins, de recommander des produits et d'acheter à notre place. De ChatGPT à TikTok Shop, les canaux se multiplient et le tunnel d'achat traditionnel s'efface au profit d'une consommation instantanée où découverte et achat ne font plus qu'un. Dans cet épisode d'Écoutons le Futur, quatre experts analysent cette métamorphose du commerce digital : de la montée en puissance des LLM dans les recherches d'achat à l'importance de la transparence et de la réglementation de ces outils. Ils explorent comment les entreprises doivent repenser leur stratégie digitale pour passer du SEO au GEO, créer des expériences omnicanales cohérentes et repositionner l'humain sur des missions à forte valeur ajoutée. Un débat riche sur l'avenir du e-commerce, entre opportunités technologiques et impératifs éthiques.Présents sur notre plateau :- Alexandre Audouin-Fils, Directeur Marketing chez SPOTICAR & Stellantis- Angelica Reyes, Directrice Marketing de Skeepers- Eric Dadian, Président de l'Association Française de la Relation Client- Maxime Girardeau, Directeur associé chez Capgemini en charge de l'innovation et de l'IA pour le secteur du luxeUne émission animée par Valère Corréard Découvrez comment l'IA peut enrichir l'expérience client, préserver les savoir-faire, et accompagner une consommation plus responsable, sans jamais s'imposer avec notre livre l'IA Invisible

On the Christmas episode, analysts Don Kellogg and Roger Entner are joined by Peter Adderton, founder of Boost and MobileX, and Ronan Dunne, former CEO of Verizon's Consumer Group and O2, for a spirited discussion on MNOs, MVNOs, and the current state of the wireless industry.00:00 Episode intro00:27 MVNOs vs. their host carriers04:42 Segmentation as a powerful market force07:42 Wholesale vs. retail12:31 A lack of choices in the U.S.14:30 Is price the key concern?16:54 Why consumers actually change carriers18:42 Networks depend on MNO pricing20:44 Verizon, Visible, and subscriber growth24:23 MVNO strategy must differ26:20 Upselling lower-income customers27:40 Cable's free line strategy as a model28:51 Is Total relevant or not?31:10 Price vs. value31:57 The current landscape is unsustainable33:36 Which metrics matter?35:52 MVNO branding is falling short39:45 Business models should be customer-centric41:23 Episode wrap-upTags: telecom, telecommunications, wireless, prepaid, postpaid, cellular phone, Don Kellogg, Roger Entner, Peter Adderton, Ronan Dunne, Christmas, MobileX, O2, Verizon, Boost, MVNO, MNO, carriers, Visible, cable, Comcast, Charter, Europe, Straight Talk, FWA, Mint, pricing, T-Mobile, giffgaff, data, network, Consumer Cellular, TracFone, ARPU, churn, Total, net adds, KPIs, value

The fastest-growing brands treat customer insight like a strategy—not just a survey. In this week's episode of Growth Talks, CMO & Advisor, Matt Gehring joins host Tyler Elliston, founder and CEO of Right Side Up, to unpack what it takes to succeed in your first 90 days as a marketing leader. Drawing from his leadership roles at Dutch Pet, Everlane, and Rothy's, Matt shares how to map the customer journey, turn post-purchase insights into smart segmentation strategies, and use real-time data to drive repeat purchases. Find out why acting on customer insights early is key to refining your product, aligning your team, and making informed decisions before you scale.

Join Ramtin Mojtahedi (Computing) for a discussion of his PhD research on deep learning approaches for liver cancer segmentation, tumour-type classification, and survival prediction from contrast-enhanced CT imaging. Ramtin is open to discussing his research further and can be reached at ramtin.mojtahedi@queensu.ca.

Shannon Howard is Senior Director of Customer & Content Marketing at Intellum. Intellum is AI transformation for enterprise learning. $25M in funding, 139 people.Here's what we cover:05:35 Shannon shares some Creative Customer Marketing Strategies08:41 Building the Foundation for Customer Marketing11:09 The Role of Data in Customer Marketing14:00 Surprise and Delight16:49 Empowering Customers Through Recognition19:57 Segmentation and Personalization in Marketing22:33 B2B vs B2C Marketing Dynamics26:28 Why Customer Marketing is often overlooked by CMOs30:00 Customer Marketing Strategies to put in your back pocket33:17 The Role of Customer Research & Shannon's take37:12 The Impact of AI on Customer Insights50:38 Shannon asks Anna her burning questionShannon on LinkedIn: linkedin.com/in/shannonlagassehowardIntellum: ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.intellum.comSubscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you're into, and don't forget to leave a review if you're lovin' the show.Music by my talented daughter.Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com⁠⁠⁠⁠⁠Newsletter: ⁠⁠⁠⁠One Insight

Webinar: See what your contacts are doing on Zillow - Mon, Dec 8 - https://followupboss.zoom.us/webinar/register/WN_-jOL8Gu3TZ2IWR_atbijlA#/registrationWhat if your biggest mistakes became the blueprint for your next business?That's exactly what Marissa Canario is doing with Apex Realty Group, which she's building from Milwaukee, Wisconsin. After building a 7th-level insurance agency and after opening 168 markets (yes 168!) as a real estate leader on a national expansion team, Marissa's now taking lessons learned to build again - with deeper obsession and a clearer value prop.She shares the key to improving both agent experience and client experience. She details her segmented approach to onboarding (and re-onboarding) agents. She explains the pitfalls to avoid in market expansion and when to know if you're ready. And she shares a vision of teams getting larger and larger in the years ahead through mergers and acquisitions.Watch or listen for Marissa's insights into:Why obsession with agent experience and client experience drives successWhat was required and what was learned by opening 168 markets in a real estate team expansionHow to improve communication and get more done by meeting people where they areHow to turn past mistakes into a tighter, more focused model with a clearer value propositionHow Marissa's segmenting and improving “one of the most important factors of your entire foundation and one of the most difficult to get correct” … agent onboardingWhy to celebrate more (and more specific) agent milestonesAI and ISAs as new leverage points for real estate teamsWays to make technology amplify rather than replace real estate agents (and what that means they should focus on)How self-awareness, network strength, and sufficient capital set you up for market expansion successWhy mergers and acquisitions will drive larger teams and what your participation in that growth might look likeAt the end, learn about the value of integrity, the ends of toilet paper rolls, the bottoms of shampoo and ketchup bottles, and fewer business books.Episodes mentioned:→ AI Voice and Texting with Kyle Draper and Tiffany Gelzinis→ Redefining the Role of the Real Estate Team Leader with Keith Anderson→The Roll-Up Strategy for Business Growth with Sam KhorramianConnect with Marissa Canario:→ https://www.instagram.com/marissacanario/Connect with Real Estate Team OS:→ https://www.realestateteamos.com→ https://linktr.ee/realestateteamos→ https://www.instagram.com/realestateteamos/

If you want your year-end emails to stand out in the noisiest inbox season of the year, this Working Session is your new playbook. We brought in marketer and dynamic-content expert Caroline Griffin to break down the simple personalization shifts that make every donor feel seen—so your emails land, resonate, and inspire action.Top 3 Takeaways:Make Personalization Actually Personal — Go beyond “Hi {{ first_name }}.” Use giving history, donor status, or meaningful milestones to help supporters recognize their own impact—and feel connected to your mission.Segment Smarter, Not Harder — Data not perfect? No problem. Segmentation by donor behavior (last gift, last year, lapsed, monthly) allows you to tailor messages without relying on risky merge fields.Honor Donors by Adjusting Your Messaging — Once someone gives, they shouldn't keep receiving asks during year-end. Excluding recent donors, or swapping in a gratitude version, strengthens trust and donor love.This episode digs into practical, approachable ways to bring more humanity and relevance to your year-end email strategy—no fancy tech required. Welcome back to Working Sessions: hands-on, clarity-filled conversations designed to help you move real work forward inside your organization.Let's get to work.Episode HighlightsWhy Dynamic Content Is the Nonprofit Email Superpower No One's Using (01:11)Beyond Merge Tags: Getting Creative With Donor Personalization (02:23)Using Giving History and Impact Data to Deepen Donor Relationships (03:13)Re-engaging Lapsed Donors Through Smart Dynamic Content (04:33)Data Accuracy Tips: What to Do When Merge Tags Go Wrong (05:10)Segmenting Donors Based on Recent Giving Activity (06:21)The Donor-Respect Rule: Excluding Recent Givers From Appeal Emails (07:39)Automating Segmentation and Exclusions in Your Email List (08:52)Seeing Year-End Emails Through the Donor's Eyes (09:59)www.weareforgood.com/episode/662//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi

Jeanne DeWitt Grosser built world-class GTM teams at Stripe, Google, and, most recently, Vercel, where she serves as COO and oversees marketing, sales, customer success, revenue operations, and field engineering. She transformed Stripe's early sales organization from the ground up and advises founders on GTM strategy.We discuss:1. Why GTM is becoming more strategically important in the AI era2. The rise of the GTM engineer3. A primer on segmentation4. How to build a sales org that engineers and product teams respect5. The changing calculus of build vs. buy for go-to-market tools in the AI era6. Why most customers buy to avoid pain rather than to gain upside—Brought to you by:Datadog—Now home to Eppo, the leading experimentation and feature flagging platform: https://www.datadoghq.com/lennyLovable—Build apps by simply chatting with AI: https://lovable.dev/Stripe—Helping companies of all sizes grow revenue: https://stripe.com/—Transcript: https://www.lennysnewsletter.com/p/what-the-best-gtm-teams-do-differently—My biggest takeaways (for paid newsletter subscribers): https://www.lennysnewsletter.com/i/179503137/my-biggest-takeaways-from-this-conversation—Where to find Jeanne DeWitt Grosser:• X: https://x.com/jdewitt29• LinkedIn: https://www.linkedin.com/in/jeannedewitt—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Introduction to Jeanne DeWitt Grosser(05:26) Defining go-to-market(08:43) The evolution of go-to-market roles(11:23) The rise of the go-to-market engineer(14:21) Implementing AI in sales processes(15:28) Optimizing sales with AI agents(23:47) Defining sales roles: SDRs and AEs(26:04) When to hire a GTM engineer(29:04) Hiring and scaling sales teams(30:50) The ideal go-to-market engineer(34:24) The go-to-market tool stack(40:39) Advice on building a great sales bot(44:34) Vercel's unfair advantage(46:37) Go-to-market as a product(47:04) Innovative sales tactics at Stripe(52:38) Effective go-to-market tactics(01:00:37) Segmentation strategies(01:09:31) Building a sales org that engineers love(01:14:00) Thoughts on PLG and pricing(01:16:44) Sales compensation and hiring(01:19:24) Lightning round and final thoughts—Referenced:• Vercel: https://vercel.com• Stripe: https://stripe.com• Rosalind Franklin: https://en.wikipedia.org/wiki/Rosalind_Franklin• Ben Salzman on LinkedIn: https://www.linkedin.com/in/bensalzman• SDK: https://ai-sdk.dev/docs/introduction• Gong: https://www.gong.io• Lyft: https://www.lyft.com• Instacart: https://www.instacart.com• DoorDash: https://www.instacart.com• “Sell the alpha, not the feature”: The enterprise sales playbook for $1M to $10M ARR | Jen Abel: https://www.lennysnewsletter.com/p/the-enterprise-sales-playbook-1m-to-10m-arr• A step-by-step guide to crafting a sales pitch that wins | April Dunford (author of Obviously Awesome and Sales Pitch): https://www.lennysnewsletter.com/p/a-step-by-step-guide-to-crafting• Kate Jensen on LinkedIn: https://www.linkedin.com/in/kateearle• Lessons from scaling Stripe | Claire Hughes Johnson (former COO of Stripe): https://www.lennysnewsletter.com/p/lessons-from-scaling-stripe-tactics• Atlassian: atlassian.com—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. To hear more, visit www.lennysnewsletter.com

ハムのラジオ第673回の配信です。 (2025/11/23 ラジオ成田から放送) 今回お送りするのは「ディレクタのアンテナ製作レポート 2025年秋」です。 毎年秋にお届けしている企画、番組ディレクタが作ったアンテナのレポートです。 今回は28MHz用「MOXON」アンテナです。コンパクトなアンテナで性能もまあまあ。 50MHz用のエレメントを仕込み、デュアルバンドにしました。 製作の様子と、使ってみての感想をお送りします。 番組では、皆様からのメッセージをお待ちしております。 ご意見、ご感想、お叱り、雑談、無線以外の話題でも結構です。 メッセージを送るには、ホームページの「お便りはこちらから」のページから、 あるいはham(アットマーク)hamsradio.net宛に電子メールでお送りください。 ハムのラジオは、このPODCASTの他、Youtubeも公開しております。 「ハムのラジオ」で検索してください。お気に入り登録、チャンネル登録もお忘れなく！！ ハムのラジオ　制作担当　JA1WTO　よしはら —————————————- アンテナの写真と寸法です。 MMANAのデータです。コピーしてお使いください。 —–ここから—————————- Moxon 10m 2ele-yagi 6m * 28.1 ***Wires*** 30 0.0, 1.0, 0.0, 0.0, -1.0, 0.0, 0.0075, -1 0.0, 1.0, 0.0, 0.0, 1.87, 0.0, 0.006, -1 0.0, -1.0, 0.0, 0.0, -1.87, 0.0, 0.006, -1 0.0, 1.87, 0.0, 0.0, 1.9, 0.0, 0.003, -1 0.0, -1.87, 0.0, 0.0, -1.9, 0.0, 0.003, -1 0.0, 1.9, 0.0, -0.03, 1.9, 0.0, 0.003, -1 0.0, -1.9, 0.0, -0.03, -1.9, 0.0, 0.003, -1 -0.03, 1.9, 0.0, -0.55, 1.9, 0.0, 0.0045, -1 -0.03, -1.9, 0.0, -0.55, -1.9, 0.0, 0.0045, -1 -0.55, 1.9, 0.0, -0.6, 1.9, 0.0, 0.001, -1 -0.55, -1.9, 0.0, -0.6, -1.9, 0.0, 0.001, -1 -1.47, 1.0, 0.0, -1.47, -1.0, 0.0, 0.0075, -1 -1.47, 1.0, 0.0, -1.47, 1.87, 0.0, 0.006, -1 -1.47, -1.0, 0.0, -1.47, -1.87, 0.0, 0.006, -1 -1.47, 1.87, 0.0, -1.47, 1.9, 0.0, 0.003, -1 -1.47, -1.87, 0.0, -1.47, -1.9, 0.0, 0.003, -1 -1.47, 1.9, 0.0, -1.44, 1.9, 0.0, 0.003, -1 -1.47, -1.9, 0.0, -1.44, -1.9, 0.0, 0.003, -1 -1.44, 1.9, 0.0, -0.66, 1.9, 0.0, 0.0045, -1 -1.44, -1.9, 0.0, -0.66, -1.9, 0.0, 0.0045, -1 -0.1, 0.5, 0.0, -0.1, -0.5, 0.0, 0.0075, -1 -0.1, 0.5, 0.0, -0.1, 1.3, 0.0, 0.006, -1 -0.1, -0.5, 0.0, -0.1, -1.3, 0.0, 0.006, -1 -0.1, 1.3, 0.0, -0.1, 1.45, 0.0, 0.0045, -1 -0.1, -1.3, 0.0, -0.1, -1.45, 0.0, 0.0045, -1 -1.25, 0.5, 0.0, -1.25, -0.5, 0.0, 0.0075, -1 -1.25, 0.5, 0.0, -1.25, 1.4, 0.0, 0.006, -1 -1.25, -0.5, 0.0, -1.25, -1.4, 0.0, 0.006, -1 -1.25, 1.4, 0.0, -1.25, 1.6, 0.0, 0.0045, -1 -1.25, -1.4, 0.0, -1.25, -1.6, 0.0, 0.0045, -1 ***Source*** 1, 0 w1c, 0.0, 10.0 ***Load*** 0, 0 ***Segmentation*** 800, 80, 2.0, 2 ***G/H/M/R/AzEl/X*** 2, 10.0, 4, 50.0, 120, 60, 0.0 ###Comment### (C) 2025 JA1WTO

Consumer companies are facing a new reality: demand is maturing, competition is intensifying, and generational preferences are diverging. Justin Vincent, part of BCG's leadership team for consumer and fashion, explains how businesses can avoid fading into the background by choosing a durable purpose, serving real consumer needs, and mastering digital discovery. Learn More: BCG's Latest Thinking on Consumer Products: https://on.bcg.com/4oLtmBB BCG on the Fashion Industry: https://on.bcg.com/4oJzSZh How Gen Z and Gen Alpha Are Rewiring the Fashion Industry: https://on.bcg.com/47LxcEH More on Fashion's Next Gen: https://www.linkedin.com/posts/christine-barton-486ab_retailleadership-genz-ai-activity-7395127354852839424-UpRu?utm_source=share&utm_medium=member_desktop&rcm=ACoAACCYnPQBE42Xbwt6tSxmjChbfZwsa6uBvxcChapters: 00:00-01:19 Introduction/Justin's ‘So What' 01:20-02:32 The evolution of athleisure 02:33-03:46 Why has growth slowed? 03:47-04:56 Who is winning and will they continue to? 04:57-06:06 What is a ‘for purpose' mindset? 06:07-08:38 How are different generations served? 08:39-10:29 How do brands decide what markets to serve? 10:30-12:32 How can you make your brand stand out? 12:33-16:03 How should companies decide where to focus? 16:04-17:39 How do brands decide where to localize and where to stay consistent? 17:40-18:52 What can consumer companies learn from sportswear brands? 18:53-19:55 What are the biggest challenges the industry is facing? 19:56-21:24 Justin's ‘Now What' 21:25-21:38 Outro This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

#670 What if your website could tell exactly who was visiting — and rewrite itself just for them? In this episode, host Brien Gearin sits down with Brennan Dunn, founder of RightMessage — the software powering hyper-personalized websites and email campaigns for top creators like Ali Abdaal and Justin Welsh. Brennan shares how his journey from freelance developer to SaaS founder led him to build a tool that dynamically customizes webpages and emails based on each visitor's needs. He breaks down how segmentation works, why it drastically boosts conversions, and the unconventional marketing strategy that helped RightMessage bounce back stronger than ever. If you sell online, collect leads, or want better conversions without more traffic, this conversation is packed with insight! What we discuss with Brennan: + Origin story of RightMessage + Dynamic website personalization + Segmentation through surveys + Boosting conversions with tailored messaging + Big-name creators using the software + AB testing personalized sales pages + Partner webinars as marketing strategy + Pricing challenges and evolution of the product Thank you, Brennan! Check out RightMessage at RightMessage.com. Follow Brennan on LinkedIn. Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode! To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tik Tok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to hear from more incredible entrepreneurs? Check out all of our interviews ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this archive episode, we dive into email marketing strategy and how e-commerce merchants can maximize its potential. Andriy Boychuk, founder at flowium.com, an email marketing agency for e-commerce, shares strategies for improving your setup, metrics, and overall performance. He explains how to effectively grow your email list before major sales seasons like Black Friday or Cyber Monday, the power of segmentation, and the critical importance of email deliverabilityTopics discussed in this episode:  Why merchants feel they are not maximizing email marketing.Why planning ahead for Q4 sales is extremely important.The four key segments for Black Friday/Cyber Monday.How to convert traffic into email subscribers before sales season.What early bird and giveaway strategies grow your list.How segmentation can multiply your campaign revenue.Links & Resources Website: https://flowium.com/LinkedIn: https://www.linkedin.com/in/andriyboychuk/Instagram: https://www.instagram.com/andriyboychuk/Twitter: https://twitter.com/aboychuk Get access to more free resources by visiting the show notes at https://tinyurl.com/2v2wkw4w______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don't miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Anthony Pierri helps founders market hard-to-market products as Co-Founder and Partner at FletchPMM. We're both in the Chicago area, Anthony is just a (trail) bike ride away. I asked Anthony to join me for round 2, also listen to Ep. 199 “Why Your Homepage Is A Great Predictor of Your Startup's Future Success...Or Failure.”Here's what we cover:“Let's fix your confusing positioning” why you changed the copy on your homepage;Positioning, messaging, how do you get the entire company marching to the same beat, especially larger companies;After you help companies with their positioning and messaging, do they stick to it? Do they go back to their old ways? Why might this happen;You don't recommend outsourcing talking to customers BUT founders and marketers don't know how, so what's the solve here, let's talk this out;Segmentation old way versus new way.Anthony on LinkedIn: www.linkedin.com/in/anthonypierriFletchPMM: www.fletchpmm.comSubscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you're into, and don't forget to leave a review if you're lovin' the show. Music by my talented daughter.Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com⁠⁠⁠Newsletter: ⁠⁠One Insight

Imagine spending thousands on marketing, going all-in on trade shows, Google Ads, and webinars, only to have no idea if any of it actually drives revenue. You're not alone. In this episode of Predictable B2B Success, host Vinay Koshy sits down with Jason Kramer, founder and CEO of Cultivize, to uncover why B2B CRM adoption and sales alignment are still a massive struggle, even in the age of endless tech solutions. Jason, a marketing veteran with over two decades of experience working with brands like Virgin Atlantic Airways and Johnny Walker, reveals the "aha" moment that led him to launch Cultivize: bridging the gap between marketing spend and provable ROI. From exposing why sales teams resist CRM systems to pinpointing the hidden data points that unlock better lead nurturing, this conversation is packed with real-world stories, sharp insights, and practical playbooks you can steal today. If you're curious about how leading companies actually connect marketing dollars to pipeline growth, how to fix a broken sales process before your next software rollout, or even how AI will soon change your sales teams, you won't want to miss this episode. Grab your headphones, predictable revenue is closer than you think. Some topics we explore in this episode include: Sure thing! Here are the top 10 topics covered in the episode with Jason Kramer: CRM Adoption Issues in B2B: Challenges in getting sales teams to use CRM systems effectively.Connecting Marketing Efforts to Revenue: The common struggle to attribute marketing activities to actual sales results.Importance of Customized Training and Processes: Why tailored training and clear processes are vital for CRM success.Lead Nurturing Strategies: How automated follow-ups and nurturing campaigns drive more revenue.Leadership & Accountability in Sales/Marketing Alignment: The role of strong leadership and culture in maintaining effective collaboration.Marketing-to-Sales Handoff Structure: Ensuring MQLs become SQLs efficiently, with an emphasis on quick responses.Data Hygiene and Segmentation in CRMs: Approaches for cleaning up CRM data and improving its usefulness.Lead Scoring for Buying Committees: Adjusting lead scoring to reflect group buying dynamics in B2B sales.Leveraging Automation and AI: Using technology to boost productivity and reduce manual workloads.Measuring ROI and Key Metrics: Best practices for tracking the metrics that matter, and correctly attributing revenue.And much, much more...

On this episode of Kaya Cast, host Tommy Truong sits down with Noel Burkman, co-founder of StrainBrain, to explore how AI and advanced data science are reshaping cannabis retail. Noel explains StrainBrain's meta-analytic approach - combining COAs, consumer sentiment, regional preferences, and product data - to move beyond generic marketing toward personalized, needs-based recommendations. Learn how their four foundational questions - how do you want to feel, how you want to consume, how strong do you want it, and what problem are you solving - help budtenders normalize education, build trust, and guide shoppers to the right product. They discuss segmentation strategies that target the growth opportunities of health-minded, 45+ consumers as well as wellness outcomes like better sleep, focus, and pain relief, and how to expand a dispensary's reach without relying on price cuts. The conversation covers practical deployment - easy website or kiosk integrations, loyalty program tie-ins, and a closed-loop feedback loop to continually refine messaging and offers. They also contrast cannabis and hemp marketing, explain how StrainBrain plans to scale its data-driven engagement, and share actionable ideas for dispensaries to boost frequency, wallet share, and loyalty through a more personal, wellness-focused shopping experience.With a background in finance and marketing, Noel has a unique understanding of the business side of the cannabis industry. He has helped numerous companies navigate the complex legal and financial landscape of the industry, allowing them to achieve success and sustainable growth.As a thought leader in the cannabis space, Noel is a sought-after speaker and has been featured in various industry events and publications. He is also the host of the popular podcast, "Cannabis Conversations," where he interviews top professionals and entrepreneurs in the cannabis industry.In addition to his work with Green Leaf Consulting, Noel is also a passionate advocate for cannabis legalization and education. He is a member of several cannabis advocacy groups and regularly volunteers his time to educate the public about the benefits of cannabis.Noel's extensive knowledge and experience in the cannabis industry make him a valuable guest on any cannabis business podcast. He is dedicated to helping businesses thrive in this rapidly growing and ever-changing industry, and his insights and expertise are sure to provide valuable insights for listeners.Find out more about StrainBrain at:https://www.strainbra.in/https://www.linkedin.com/in/noelburkman/https://www.linkedin.com/company/strainbrain/ 00:00 Introduction to Kaya Cast00:11 Journey into Cannabis Tech01:19 Consumer Education in Cannabis02:56 Targeting Health and Wellness04:24 Segmentation and Marketing Strategies06:28 Challenges in Dispensary Operations08:15 StrainBrain: Enhancing Customer Experience11:33 Future of Cannabis Marketing17:56 Data-Driven Product Development22:05 Understanding Regional Preferences in Retail22:49 Strategies for Increasing Retail Sales23:50 Creating Awareness and Marketing Creativity26:43 Leveraging Technology for Customer Engagement29:56 Implementing AI in Retail Environments34:41 Enhancing Customer Experience and Loyalty41:06 Conclusion and Contact Information #kayacast #cannabis #tips #dispensaries #business #podcastcannabis retail technology, AI in cannabis, StrainBrain, cannabis data analytics, dispensary software, cannabis personalization, predictive retail analytics, cannabis machine learning, budtender education tools, cannabis business strategy, dispensary marketing, cannabis loyalty programs, cannabis consumer insights, cannabis segmentation, cannabis for wellness, cannabis for sleep, cannabis for pain relief, cannabis for focus, cannabis product recommendations, terpene data, cannabis COAs, cannabis sentiment analysis, cannabis marketing automation, dispensary innovation, data-driven cannabis, cannabis consulting, cannabis entrepreneurship, cannabis industry trends, AI-powered dispensary, cannabis retail operations, cannabis product discovery, dispensary customer engagement, cannabis brand loyalty, cannabis technology startups, cannabis predictive modeling, cannabis recommendation engine, dispensary optimization, cannabis growth strategy, cannabis market intelligence, cannabis product differentiation, wellness cannabis products, cannabis e-commerce integration, AI for retail, cannabis CRM systems, data science in cannabis, cannabis education, cannabis brand trust, cannabis user experience, cannabis innovation podcast, dispensary management tools, consumer-driven cannabis retail, personalized cannabis shopping

My Fintech Newsletter for more interviews and the latest insights:↪︎ https://rexsalisbury.substack.com/In this episode, I sit down with Stevie Case from Vanta, a former pro gamer turned chief revenue officer, to discuss how AI is transforming the entire go-to-market function in B2B SaaS. Stevie shares insights on building agile sales organizations, how AI supercharges human roles rather than replacing them, and the evolving expectations for sales, customer success, and RevOps teams. The conversation covers AI tool adoption, hiring for an AI-native workforce, and why go-to-market roles are among the most exciting in tech today.Stevie Case: https://www.linkedin.com/in/steviecase/00:00:00 - AI's Impact on Go-To-Market Functions00:02:06 - Building Scalable Sales Organizations00:04:47 - Specialization and Segmentation in Sales00:06:28 - AI Supercharging Customer Success00:08:23 - Hiring and Onboarding with AI Support00:10:07 - Building AI-Driven Products with Customers00:12:08 - Selling New Products to Existing Customers00:15:02 - Early Product Adoption and Iteration00:17:25 - Operating at All Levels in Organizations00:20:01 - Creating Intense, High-Velocity Teams00:22:15 - Hiring AI-Native, Curious Builders00:25:05 - Measuring Success by Team Pride and Feedback00:26:07 - Developing Agent Platforms00:28:02 - Monetization and Business Model Evolution00:30:49 - AI-Enabled Competitive Advantages in Fintech00:32:31 - Top-Down AI Automation Demand00:34:11 - Reinforcement Learning in Fraud Detection00:38:00 - International Go-To-Market Expansion00:41:33 - Designing Global Sales Footprints00:45:04 - Resourcing RevOps and Systems Teams___Rex Salisbury LinkedIn:↪︎ https://www.linkedin.com/in/rexsalisburyTwitter: https://twitter.com/rexsalisburyTikTok: https://www.tiktok.com/@rex.salisburyInstagram: https://www.instagram.com/rexsalisbury/

What happens when one of the world's most innovative nonprofits starts thinking like a modern brand?In this episode of That's What I Call Marketing, Conor Byrne sits down with Brady Josephson, VP of Growth and Brand at Charity: Water, to talk about building a brand that competes for hearts, minds and wallets in the same arena as Nike or Netflix, but without their budgets.They discuss how nonprofits can use brand tracking, future demand thinking, and marketing mix modelling to grow sustainably; how Charity Water turned trust into a growth engine; and why experimentation, intuition, and creativity matter more than ever.In partnership with Tracksuit, the always-on brand tracking platform helping nonprofits measure what matters.

The IPO market may be slowing down, but the discipline of operating like a public company has never been more important. In this episode, CJ is joined by Chad Gold, CFO of FullStory and veteran operator with previous stints at G2, SalesLoft, and Rubicon, to discuss how capital markets and financing strategies are shifting in real time. Chad explains why more companies are staying private longer, how the rise of private credit is changing the CFO toolkit, and why building IPO-ready discipline matters even if you never go public. The conversation also dives into one of his specialties—pricing models and sales incentives—covering how seat-based, usage, and blended structures influence rep behavior, comp plans, and long-term revenue quality, as well as how the wrong incentives can quietly derail a business. Finally, Chad reflects on lessons from his early career at Home Depot and how fundamentals from retail operations still inform his instincts in SaaS today.—LINKS: Chad Gold on LinkedIn: https://www.linkedin.com/in/chadgold/Fullstory: https://www.fullstory.com/CJ on X (@cjgustafson222): https://x.com/cjgustafson222 Mostly metrics: https://www.mostlymetrics.comRELATED EPISODES:G2 CFO Chad Gold on Building A Durable Career as a Venture Backed Exec:Big Systems Thinking for Building a Finance Org: Advice From a Zoom Hypergrowth Survivor:—TIMESTAMPS:(02:14) Sponsors – Mercury | RightRev | Tipalti(06:10) What's New at FullStory(09:22) Hypotheses, Data, and Unlocking Use Cases(10:13) Early CFO Career and the Evolution of Data(11:09) From Deterministic Models to Analytics-Driven Forecasting(12:17) Cohorts, Segmentation, and Revenue Quality(13:17) Why Companies Stay Private Longer(15:28) Sponsors – Aleph | Rillet | Fidelity P.S.(19:01) Capital Flows Into Hot Sectors Like AI and Cybersecurity(20:20) More Companies Going Private Than Public(21:41) Costs and Tradeoffs of Being Public(22:46) Secondary Markets and Access to Top Companies(24:14) Staying Private Longer and CFO Planning(25:29) Keeping the Org Exit-Ready(26:10) The Rise of Private Credit(27:37) Banks vs. Venture Debt After SVB(30:47) Pricing Models Across Chad's CFO Roles(35:47) How to Incentivize Sales Reps Across Pricing Models(43:26) Lessons From Home Depot + Lightning Round—SPONSORS:Mercury is business banking built for builders, giving founders and finance pros a financial stack that actually works together. From sending wires to tracking balances and approving payments, Mercury makes it simple to scale without friction. Join the 200,000+ entrepreneurs who trust Mercury and apply online in minutes at https://www.mercury.comRightRev automates the revenue recognition process from end to end, gives you real-time insights, and ensures ASC 606 / IFRS 15 compliance—all while closing books faster. For RevRec that auditors actually trust, visit https://www.rightrev.com and schedule a demo.Tipalti automates the entire payables process—from onboarding suppliers to executing global payouts—helping finance teams save time, eliminate costly errors, and scale confidently across 200+ countries and 120 currencies. More than 5,000 businesses already trust Tipalti to manage payments with built-in security and tax compliance. Visit https://www.tipalti.com/runthenumbers to learn more.Aleph automates 90% of manual, error-prone busywork, so you can focus on the strategic work you were hired to do. Minimize busywork and maximize impact with the power of a web app, the flexibility of spreadsheets, and the magic of AI. Get a personalised demo at https://www.getaleph.com/runRillet is the AI-native ERP modern finance teams are switching to because it's faster, simpler, and 100% built for how teams operate today. See how fast your team can move. Book a demo at https://www.rillet.com/metricsFidelity Private Shares is the all-in-one equity management platform that keeps your cap table clean, your data room organized, and your equity story clear—so you never risk losing a fundraising round over messy records. Schedule a demo at https://www.fidelityprivateshares.com and mention Mostly Metrics to get 20% off.#CFOInsights #SaaSFinance #CapitalMarkets #IPOReady #RevenueStrategy #GrowthStageCFO This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cjgustafson.substack.com

The era of easy targeting and attribution in healthcare marketing is over. With disappearing cookies, stricter platform restrictions, and growing consumer expectations, health systems are being forced to rethink how they segment audiences, measure ROI, and test emerging channels. In this episode, hosts Chris Boyer and Reed Smith explore: Segmentation in a Privacy-First World – Why CDPs, not CRMs alone, are becoming the foundation for first-party and cohort-based targeting, and how to balance richer signals with regulatory risk. Measurement in the Age of Proxies – How marketers can use matchbacks, lift studies, and proxy metrics (like click-to-directions or portal logins) to prove ROI when platforms restrict attribution. Consumer Readiness for New Media – The growing role of CTV, podcasts, and AI-powered campaign tools — and why testing budgets and structured measurement are essential. In our expert interview segment, Laurin Engle Bobo and Craig Blake from Amsive share insights from the field, including how they help health systems adapt segmentation strategies, measure ROI with imperfect data, and invest in emerging media without falling for hype. Why this matters today: Healthcare marketers can no longer rely on “easy” targeting and reporting. Success will depend on how quickly they adapt to privacy-first segmentation, faster but defensible ROI proof, and disciplined experimentation in new media channels. Mentions from the Show: Amsive blog Craig Blake on LinkedIn Laurin Engle Bobo on LinkedIn Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices

Alejandro Hernandez, Senior CRM Notifications and Lifecycle Specialist at Babbel, explains how AI and human creativity intersect to drive retention in language learning. He shares how Babbel uses ecosystem segmentation, predictive models, and deep links to re-engage millions of learners worldwide. From predicting churn with behavior signals to ensuring that every push notification feels like a supportive nudge rather than spam, Alejandro shares his thoughts on the CRM strategies that lead to habits -- not hassle.Questions Alejandro answered in this episode:What is Babbel, and what role does CRM play in its learning ecosystem?How does an ecosystem approach to segmentation help map multiple user journeys?What signals does AI track to predict churn and reactivation opportunities?How does Babbel blend AI-driven insights with human empathy in its messaging?What role do deep links play in removing friction between a notification and action?How does Babbel balance engagement without overwhelming users?Why is CRM more than marketing, and what role does it play in habit formation?What advice does Alejandro give to new CRM specialists entering the field?What's the most overlooked opportunity in mobile lifecycle marketing?Timestamps:(0:00) – Intro; Alejandro's role and Babbel overview(3:30) – The ecosystem approach to segmentation: multiple user journeys(5:48) – How AI predicts churn and identifies user behavior signals(7:49) – AI vs human in copy: empathy, tone, and realistic learning nudges(9:10) – Preventing notification fatigue and balancing opt-outs(11:00) – Removing friction with deep links, and why they matter for busy users(14:32) – Balancing predictive intelligence with human creativity in messaging(17:03) – What CRM teams must do to prepare for an AI-driven future(18:45) – The overlooked role of CRM in mobile marketing strategy(20:01) – Advice for newcomers to CRM and lifecycle marketing(29:06) – Wrap-up: where to connect with AlejandroQuotes:(6:16) – “AI is helping us detect signals like when a user who was practicing every day shifts to three times a week - that's when we step in with personalized communication.”(9:45) – “If a user doesn't respond to our first or second message, we stop. That silence is also a signal.”(11:50) – “Deep links are critical. If someone clicks to review yesterday's lesson, we send them straight to it, not to the home page where they need extra taps.”(18:54) – “CRM is still underrated in mobile companies. Done well, it's not a random push, it's the difference between feeling interrupted and feeling supported.”Mentioned in this episode:BabbelAlejandro on Linkedin

From sustainers to segmentation, today's fundraisers face a world of change. How do we connect with Boomers who still carry the wealth, while preparing for Millennials and Gen Z who are shaping the future of philanthropy? In this episode, Roy Jones sits down with Kyle Gorman, Executive Director of Advancement at the Evansville Rescue Mission, to talk about: Why the first gift is the most critical moment for lifetime giving How younger donors respond to frequency and messaging The challenge of leading and listening on multi-generational teams What the coming wealth transfer means for nonprofits Kyle shares candid insights from leading campaigns, managing a cross-generational team, and meeting with donors across every age bracket.

Unlocking the Secrets of Shopify Conversion Rate Optimisation: A Must-Watch PodcastIn the latest episode, we dive deep into the world of Conversion Rate Optimisation (CRO) with industry experts Anya Geimanson, Co-founder of Visually, and Nick Phipps, CRO lead from Vervaunt. This podcast is a treasure trove of insights for anyone looking to enhance their ecommerce strategy.Why You Should Tune In:Expert Insights: Gain practical, real-world insights as Anya & Nick share their extensive experience in the field. Actionable Strategies: Learn about the importance of segmentation, personalisation, and testing in driving successful CRO initiatives. Real-World Examples:Discover how leading brands have achieved significant conversion rate improvements through strategic testing and personalisation.Key Discussion Points:The challenges and opportunities of conducting meaningful A/B testing on platforms like Shopify. The role of AI in enhancing personalisation and optimising digital experiences. Strategies for measuring the true impact of CRO efforts beyond just conversion rates.Whether you're a seasoned ecommerce professional or just starting out, this episode offers valuable takeaways to help you optimise your online store and drive growth. Don't miss out on this opportunity to learn from the best in the business. Subscribe now and elevate your CRO game!

“Segmentation is powerful, but complexity is the enemy of reliability. That's why resilience has to be part of the zero-trust conversation.” — Mitch Densley, Principal Solutions Architect, Opengear Mitch Densley, Principal Solutions Architect at Opengear, joined Doug Green, Publisher of Technology Reseller News, to explore why Zero Trust cannot stand alone—and how organizations can achieve true resilience with Smart Out-of-Band™ management. With deep expertise in cybersecurity and network architecture, Densley is known for turning complex security concepts into practical strategies. He frequently speaks on securing AI and GenAI environments, highlighting the unique demands of today's computing landscape. Defining Zero Trust Densley framed Zero Trust as the “evolution of defense in depth”—breaking flat networks into smaller, segmented zones to limit the blast radius of breaches or misconfigurations. “It's like shrinking a room full of tinder into smaller compartments with fireproof doors,” he explained. But he emphasized that segmentation alone increases complexity, which can compromise reliability and availability. Why Zero Trust is Only Half the Solution “When critical segments fail, access to shared services like authentication may be lost, effectively bringing everything down,” Densley said. Zero Trust reduces exposure, but without resilience, organizations remain vulnerable to outages caused by malware, insider threats, or human error. Opengear's Smart Out-of-Band Approach Opengear closes this gap with Smart Out-of-Band™ (Smart OOB), a secure management plane independent of the production network. Combined with cellular failover, Smart OOB ensures: Continuous access during outages or breaches Remote investigation, forensics, and remediation without waiting for on-site staff Logging and visibility even when the production network is unavailable “Instead of putting people in cars or planes, you remote in through Opengear and put hands on the keyboard instantly,” Densley said. Real-World Impact Densley recounted a global cybersecurity incident where Opengear customers were able to isolate compromised systems, collect forensic data, and redeploy devices remotely. For those without out-of-band access, outages stretched into days or weeks. “Getting breached happens. Rarely will you be blamed for that alone,” he noted. “It's how quickly and effectively you respond that separates the prepared from the unprepared.” Enabling SD-WAN Rollouts Opengear also simplifies SD-WAN deployments. Without out-of-band visibility, teams are left “crossing their fingers” during cutovers. With Smart OOB, engineers can make small configuration changes remotely, turning multi-day rollout challenges into minutes-long adjustments. The Bottom Line Zero Trust remains a vital pillar of security, but on its own it does not guarantee resilience. By pairing segmentation with Smart Out-of-Band management, organizations can contain threats while ensuring they can respond quickly and effectively to any outage or breach. Learn more about Opengear's approach at opengear.com.

How do you keep a member-driven organization relevant year-round without overwhelming people? Gloria Hammond, Director of Communications at the National Golf Course Owners Association (NGCOA) Canada, pulls back the curtain on how a tiny but mighty team serves golf course owners and operators across the country. She walks through the pillars they run on (advocacy, research, education, and member marketing) and how smart segmentation keeps the right messages in front of the right folks. Gloria also shares the system behind their communications calendar, why she caps weekly sends to avoid fatigue, and how email is the primary engine that drives traffic and action. If you're juggling limited bandwidth and big goals, her playbook for consistency, measurement, and member value is refreshingly doable.If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.Additional Resources:Understanding contact segmentationUse the Content Generator to write email, landing page, social, and SMS content for youOverview: Email reporting Meet Today's Guest: Gloria Hammond of NGCOA Canada

In this episode of InSights, Brad Bialy sits down with David Searns to unpack practical marketing tactics staffing firms can use to win back former clients, deepen existing relationships, and stay top of mind in a volatile hiring market. About the Guest David Searns is Co-CEO of Haley Marketing and a trusted leader in staffing industry marketing. With more than 25 years of experience helping firms build innovative strategies and award-winning websites, David brings deep insight into how staffing companies can grow in any market condition. Key Takeaways Relationships drive revenue more than automation alone. Segmentation creates clarity in outreach. Consult, don't just sell. Differentiate through service, not slogans. Nurture consistently to stay top of mind. Timestamps [02:05] – Why staffing struggles feel different this time [04:47] – Winning back former customers with real conversations [07:42] – Using segmentation to tailor your outreach [10:14] – Becoming a consultant, not just an order taker [13:40] – Spotting future staffing needs before clients do [15:29] – Building client org charts to uncover hidden buyers [17:48] – Leveraging LinkedIn for warm introductions [20:45] – Differentiating your sales playbook from competitors [22:37] – New service models that break the staffing mold [26:28] – Can marketing replace a sales rep? [32:16] – Staying top of mind during hiring freezes [39:16] – Rethinking websites: employer entryways that convert About the Host Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He's the host of Take the Stage and InSights, two of the staffing industry's leading podcasts with more than 200,000 downloads. Sponsors and Offers Heard InSights is presented by Haley Marketing. The old way of selling staffing is dead. Let's fix it – with smarter strategies and HUGE DISCOUNTS on  modern lead gen tools: https://bit.ly/Bialy20 Book a 30-minute business and marketing consultation with host, Brad Bialy: https://bit.ly/Bialy30 This episode is brought to you by MJA & Associates. For over 20 years, they've helped staffing firms save money by securing federal and state tax credits like the Work Opportunity Tax Credit (WOTC). With performance-based pricing, you only pay when you save—no setup costs, just real results. Learn more at mja-associates.com

Episode Summary: Rebecca Shaddix joins Erin and Ken to blow up tired go-to-market tropes and rewrite what it means to lead with product marketing in an AI-native era. She shares the frameworks behind “acceptable mistakes,” why critical thinking is the superpower in a world of noisy AI outputs, and how to avoid chasing 80 experiments that go nowhere. If you're a CMO, PMM, or founder trying to separate signal from AI hype, this is your roadmap. About Our Guest: Rebecca Shaddix is the Head of Product & Lifecycle Marketing at Garner Health, Forbes contributor, and GTM strategy pioneer. She's built GTM engines for high-growth SaaS and EdTech, founded Strategica, and is known for making complex data actionable (without losing trust or speed). Her frameworks are shaping the new AI playbook for marketers who want repeatable results, not just activity. 00:59 Ken's AI Sandwich Framework 04:26 Erin's AI-Powered Book Series 07:10 Interview with Rebecca Shaddix 08:24 Rebecca on Acceptable Mistakes in AI Implementation 17:44 AI's Impact on Product Marketing 23:30 Balancing AI Training and Deep Research 28:41 AI Tools and Budget Constraints 30:32 Navigating the Rapid Evolution of AI in Business 30:59 Balancing Risk and Reward in AI Tool Selection 32:44 Effective Team Collaboration and AI Integration 37:08 Building Trust in AI Insights 45:15 The Future of Product Marketing 54:13 Lightning Round and Final Thoughts   Quote of the Episode: “Trust in AI starts with transparency and ends with collaboration. Bring your teams in early, and let them own the process.” – Rebecca Shaddix