Wine & Whiteboards Podcast

If you're like us and you've been at the marketing grind for awhile, you've probably seen a thing or two that really “irks” you. Everyone has their own set of pet peeves. So today, we're going to let out some steam and share our most annoying marketing pet peeves. What really frustrates us? Listen to find out!

Well, it's been a year since we launched the Wine & Whiteboards podcast and we've learned SO MUCH!!! If you're looking to start your own podcast, we want to help make your life easier and tell you what you're signing up for. This episode will give you tips and tricks to stay organized, build a following, and think 50 episodes down the road.

Meetings without an agenda tend to fall off track, and that typically means people are leaving the meeting without the answers they were looking for. Sound familiar? Yep, us too! BUT ever since our team started using the Level 10 meeting structure, we have become much more effective with our time, and it helps hold us accountable to make progress on projects every week. If you're ready to try something new to keep your meetings on track, start with a glass of wine and join us as we dive in and share our take on the Level 10 meeting framework.

It's time to get creative with your sponsorships! Let's go beyond swag. We're in the age of experience marketing. People want to engage with your brand, not leave the event with a stress ball. So how do you make an impact and get creative? Today's episode is all about how to have fun at your next event (virtual or not) and share creative ways to attract and engage attendees. We've compiled a list of the best and brightest sponsorship ideas we've either seen, heard of, or dreamed up ourselves!

Are you an eco-conscious marketer? Not sure? That's okay! Neither were we...today we're joined by Erika from Nadi Marketing! For those who don't know, Nadi Marketing is an eco-conscious digital marketing agency that works with mission-driven companies to create impactful content that engages with sustainable consumers. We're super excited to learn more about ways marketers can create a positive impact on the planet and inspire sustainable change. There's a lot to learn in this episode, so put your thinking caps on and let's dive in! 

Most people hear “branding” and immediately think of logos. Yes, logos are extremely important, BUT branding is also about how people perceive, feel, and interact with your company! Branding is what sets you apart from the competition. It's what makes you unique. Branding is your company story. In today's episode, we'll walk you through how to create your branding guide from scratch. We're talking about brand messaging, logos, color palettes, typography, imagery, and more!

Are you curious about the Wine and Whiteboards team and who we actually are when you pull back the curtain? Want to get to know us better and on a more personal level? Today's episode will give you a deep dive into the “minds behind” the podcast. Join the five of us for a line of rapid-fire questioning with some funny and unexpected answers. 

Even though we're in the middle of a global pandemic, you still have to hit event revenue goals, right? So what do you do about sponsorships when your in-person event pivots to virtual? You get creative, that's what! There are still ways to keep sponsors happy and bring in revenue even in a virtual environment. Grab a glass of wine and we'll show you how!

Oh, don't be shy...we know you're guilty of taking Buzzfeed quizzes for hours on end! We definitely are as well, and sometimes Meyer Briggs just isn't entertaining enough. So, we decided to have a little fun. Join us as we walk through a personality Buzzfeed quiz and each of us receives our "worst best personality trait" based on our answers to some pretty hilarious pop culture questions. 

We have a very special guest (all the way from England) joining us. Say hello to Olivia from Girls in Marketing! For those who don't know, Girls in Marketing is an online platform and community that helps womxn have successful and exciting marketing careers. Olivia started GIM in 2019 and has already built a huge marketing community, with over 80,000 combined followers on social media. We've been following her online like fangirls, so we're excited to have the chance to interview her today!

Long time, no travel? Us too! We (used to) travel a lot for work, pre-COVID. And when you travel, you usually come home with plenty of funny traveling stories. So today, we're reminiscing on the good old days and dedicating this episode to all those who travel for work. To infinity & beyond!

What can you automate at your job? Think about it. There's more than you realize! Did you write down repurposing content, creating templates, or buying in bulk? Today we're sharing an entire list of ways marketers and designers can work smarter, not harder by automating their every day (you're welcome!).

We love traveling for work and as you know, every good trip begins at the airport. Whether you get to the airport early (or late like some of us), we think you can relate to our wild and wacky airport adventures. Join us as we take on the airport, from anxious flyers to TSA tragedies. What's your airport adventure?

Sometimes the best ideas are like fine wine. They need time to age before they're ready to drink. Starting a podcast is one of those ideas...we had to let it percolate a little bit before diving in. In today's episode, we share our podcast journey, the lessons we've learned so far, and the steps to start your own podcast (even in the middle of a global pandemic)!  

When you work together for 5+ years, you become family. We love spending time together, in and out of the office (we did start a podcast together after all). So today's episode is going to share some hilarious stories of us “bonding” as a team. Bottoms up and enjoy! 

Events are stressful. Period. We get it. We're in the middle of a global pandemic and are no strangers to having to pivot virtually. Hosting virtual events to replace canceled in-person events can come with a lot of chaos and challenges (it's something entirely new), but it can also lead to some pretty cool and innovative ideas. Organizing an event virtually means everything has to be rethought. Don't fall victim to trying to recreate the exact same in-person event. Join us as we explore how to get your virtual event off the ground and set it up for success!     

We host numerous happy hours throughout the year at tradeshows, conferences, and (now) virtual events. And since happy hours include alcohol, we thought it was the perfect episode to do a little drinking game and chat about the best (and worst) happy hours we remember! So grab a glass and play along with us!

Gifting is something that always sounds fun, and we all like to receive gifts, right? So it must be easy...NOPE. Sure, everyone likes giving something in exchange for putting a smile on someone's face, however, if this responsibility frequently falls on you, you probably know it isn't always sunshine and rainbows. It's a lot harder than it looks! Let's face it, not everyone is a great gift-giver, and that's OK because we have some tips and tricks to help even the worst gifters feel as confident as Santa.

Today's episode looks a little different! It's a Holiday Edition. And we have our new friends, Michelle and Sandy, from the Wines to Find podcast joining us for what we're calling Sparkling Wine For Dummies. We're doing a virtual wine tasting and asking the experts (hint: we're the dummies) all about sparkling wine. So if you want to learn about wine and have a laugh or two, join us for this fun episode!  

What business etiquette do you wish you learned in college? Probably a little less calculus and a lot more life skills...you know the things that would actually help you in your day-to-day. In this episode, we're sharing the skills no one told us we'd need for marketing (or any job really)! Like how to manage projects and deadlines, how to give and receive feedback, and more. Let's dive into the real world of business and marketing.

We've worked on a lot of animated videos in our time, and it continues to be something that is always a bit of a challenge for us. We're not sure if it's because we didn't have a super clear process? Or if it was our vendor selection? Either way, it's safe to say they are our Kryptonite. SO for those of you who have created an animated video, this episode is for you. Grab a glass of wine and drink to our video fails!

We do a lot of things outside the realm of traditional marketing and design. We're known for designing logos, sending emails, and blogging, but we do so much more! In this episode, we'll dive into things we never knew we'd be doing as marketers and things we wished we would have learned in school.

The six-month wall is real. It hasn't been easy adjusting our lives in every way, including taking our jobs virtual. For those that are used to working in-person at an office or in a collaborative environment, it can be a difficult transition, but it can be even more difficult as there seems to be no end in sight. That's why we decided to share some of our thoughts, experiences and lessons learned as we've pivoted as a marketing team to this current reality. Join us as we have a drink, have a laugh or two, and know that you're not alone during this challenging time. 

We've learned that when you work in marketing, everything isn't always what it seems. Usually, if something seems too good to be true, it probably is. In this episode, we dive into situations we've found ourselves in where we thought we were getting one thing, but ended up with something that wasn't quite what we expected. Ranging from events to swag and a few things in between, these are our Pinterest fails. These examples are our cookie monster cakes that turned out looking like a demon. Join us and don't forget to share any funny marketing expectations vs. reality situations you've run into! 

We've been on both sides of the table, some of us have been interns and all of us have worked with them so let's be clear - not all interns are created equal! What does it take to stand out and be a helpful, impactful intern that contributes to real team goals and leaves a lasting impression on a business? We're outlining eight ways you can level up and be noticeable while getting the most out of your experience. 

Two members of the Wine & Whiteboards team went to art school and of course, the rest of us work with a designer on a regular basis. So, we thought, let's drink and laugh about all the ridiculous situations and weird experiences we found ourselves in as design students. We're talking nude drawings, brutal design critique, and so much more!

We know what it's like to work a full-time job and have a side hustle. You're sacrificing nights and weekends to pursue your career. The balancing act can be exhausting at times, but trust us - it's well worth it! In this episode, we look at freelancing from two perspectives. First, from the eyes of the freelancer, then from the perspective of those who work with and hire freelancers. Join us as we share eight tips to balance both your 9 to 5 and freelance so you don't kill your creativity.

Contractors and freelancers are a great way to supplement your team and bring in new skill sets that are highly specialized. We've hired countless freelancers over the years and there have been a few gems who've helped us grow! But on the flip side, there's also been a few who didn't cut it (not to mention made our lives more difficult) and created more work for us. In this episode of Drunken Marketing, we'll be sharing some of the most interesting, bizarre, and memorable interactions we've had with our contractors and freelancers. 

If you're looking to build an email marketing strategy, or want to revamp your current approach, it might be overwhelming to determine where to start. Our email marketing journey has been a roller coaster ride, but we've learned a lot, and we can help make yours a smooth drive through the French countryside (with stops at wineries of course!) In this episode we'll provide you with some specific steps to reinvigorate your email marketing and how to get started if you're new to the game.

Marketers are all too familiar with shipping logistics. If events are a part of your marketing strategy, 9 times out of 10 you've experienced at least one shipping mishap. It may not come as a surprise that we've had more than one (or two) over the past 5 years. These mishaps may have led to tears of frustration at the time, but now they're just hilarious stories. Therefore, in our very first episode of Drunken Marketing, we're talking about everything from cupcake disasters to chasing down a UPS truck.

We've hosted webinars for years and learned a few lessons along the way! In Episode 7, we talked about testing webinars as a part of your marketing strategy and received some follow-up questions. In this episode, we'll answer your biggest questions by sharing pitfalls for you to avoid when hosting your next webinar. Trust us, this WILL make the process 10x easier! 

Marketers are not website developers or designers, but we are often responsible for managing and updating a company website. So, how do you get started? What actions do you need to take? Our team has redesigned countless websites and are sharing 10 steps for making the redesign process easier. We're here to help you avoid time-consuming and expensive mistakes that we learned the hard way.

Think it's impossible to host a webinar in less than a week? Yeah, we did too! Our manager (hi Kyle!) told us we needed to host a webinar in 5 days. Build a webinar and get registrations by next week? We thought he was insane. Fast forward 4 years, now webinars are a critical part of our marketing strategy. Webinars allow you to identify leads, connect with prospects, and increase brand awareness. However, the idea of building a webinar can feel daunting if you don't know where to start. We'll walk you through our process and provide you with a tip or two, whether you're building your first one or if you've hosted hundreds.  

Are you a part of a badass marketing team?! Do you need to build trust and communication among your team members? Do you need more cohesiveness and collaboration when it comes to your team goals? Then an offsite meeting might be a good solution for you. Listen as we dive into what an offsite meeting is and how to structure an offsite so your marketing team can: 1.) Strengthen and grow personally and professionally, and 2.) Set effective team goals. Badass-ness is right around the corner for you, can you feel it? 

Content continues to be king, but often that means creating A LOT of content. How do you keep up with the endless pressure to create blogs, whitepapers, videos, social media posts and more?! The Wine & Whiteboards team has stumbled upon a content marketing process that has saved us time and energy, and has produced results! Did we mention that we actually have a backlog of content now? We want to walk you through the process so you can develop your own sustainable content cycle that generates leads, positions you as a thought leader, and most of all, makes you look like a content marketing queen!   

We believe a successful marketing team is made up of different styles and personalities. Understanding the unique traits of those personalities can lead to greater levels of empathy, communication, collaboration and ultimately success. We'll share our favorite ‘go-to” personality test, our team's personality types (along with some entertaining stories), and how we've leveraged the test to work more efficiently together and strengthen our marketing team. 

In this episode, we'll dive into the process of planning a stellar tradeshow booth that is sure to catch the eye of attendees and boost your lead generation. We'll focus on the key elements of an expo booth that boosts attendee engagement, stands out from other exhibitors and lets you walk away from an event knowing you hit your goals. 

Our team had the opportunity to attend Create & Cultivate back in February. It's rare that we actually get to enjoy events from an attendee's perspective so grab a glass of wine and we'll share all of our takeaways of things 'to-do' for your event, and some things that we would do a bit differently.

This is Wine & Whiteboards. We're a small, scrappy marketing team that work and whiteboard together at our 9 to 5 jobs. We aren't afraid to get creative and experiment - and neither should you! Episode 01 will introduce you to the W&W hosts, our team philosophy, and why you should tune in every month for marketing sips and design tips! We want to be your sommeliers to the marketing world so grab your favorite vino and join us.