Join Jay as he takes the "WW" podcast on the road for the first time, with special guest Austin C. (aka Boogie) at his Barber Shop serving as the unique location host. In this episode, Jay and Austin dive deep into their personal journeys, covering topics like faith, personal growth, relationships, and the challenges of being a musician.Their candid conversations unveil the transformative power of faith, support, and personal development in overcoming life's hurdles. Emphasizing the significance of authentic love, acceptance, and understanding, the discussions underscore the role of these elements in the journey of recovery and personal growth.Listeners gain valuable insights into Jay and Austin's experiences, from discovering faith to building meaningful relationships and creating stable environments for themselves and their loved ones.Austin delves into the real-life struggles of artists navigating the music industry, shedding light on the pressures, challenges, and the pursuit of creative freedom and authenticity.Their conversations extend to the complexities of relationships, highlighting the importance of choice and commitment in matters of love. Overall, the podcast serves as an encouraging and inspirational resource for those facing challenges, offering a peek into the speakers' personal and professional lives.By sharing relatable experiences and perspectives, it aims to provide a source of motivation for individuals seeking a positive change in their lives.
With Cyber Monday and Black Friday results in the bag, it's looking like it might be a better fourth quarter for retailers and e-commerce than we originally thought. (00:21) Asit Sharma and Dylan Lewis discuss: - Early Cyber Monday results and why consumer spend isn't slowing down quite yet. - News that Chinese fast fashion company Shein will likely be coming public in 2024. - How Weight Watchers is adjusting its strategy to incorporate weight loss drugs. (15:26) Alison Southwick and Robert Brokamp answer listener questions about letting winning stocks run, the early days of your personal finance journey, open enrollment options, and filling your portfolio with treasuries. Companies discussed: WW, NVDA, MSFT, APPL Host: Dylan Lewis Guests: Asit Sharma, Alison Southwick, Robert Brokamp Engineers: Dan Boyd Learn more about your ad choices. Visit megaphone.fm/adchoices
Le mix de WW dans 103 Klubb le 23 Novembre 2023 de 18H à 19H Tracklist: Billy Gillies feat. Hannah Boleyn - DNA (Loving You) (Ginchy Remix) | MORTEN - Can You Feel It | Wiwek & Emy Perez - TUCUTU | Showtek feat. Sonny Wilson - Shine | Nick Havsen - Aftermath | Steve Aoki & Timmy Trumpet feat. Sweet Minxx - Prizm | Sandro Silva - Andromeda | KSHMR feat. Hannah Boleyn - Tears On The Dancefloor | EMKR - The Taste Of Summer | Pickle - Stompin | Hardwell & Djs From Mars & Tomcraft - Loneliness | AFROJACK & Hardwell feat. MERYLL - Push It | Armin van Buuren & Xoro feat. Yola Recoba - God Is In The Soundwaves | Le Shuuk - Ong Diggi Dong | DJ Daddy Trance - I Got You | Brennan Heart & Trevor Guthrie - Lose You Tonight | STVW - One Last Fight | AXMO - Love Core
ESSEL - The EdgeAcid Arab - Habaytak (R3HAB Remix) [PIAS]KSHMR - Tears On The Dancefloor feat. Hannah BoleynShowtek, SMACK, Sam Gray - Take My Heart AwayGaloski, Romero Blanco - After HoursTiësto & R3HAB - Run Free (Countdown)PAJANE - DNAWill Sparks - Round RoundFelix Jaehn & Jonas Blue - Past Life (Jodie Harsh Remix)NERVO & Hook N Sling - My ReasonLaidback Luke & DJs From Mars - State Of EuphoriaJost x Mentum - Talk To MeHÄWK x Dance Therapy - Pride (A Deeper Love) feat. TallyWestend - Dirty BlondeR3HAB, Pelican - Loca Loca (Club Mix)Dave Winnel - Mind ControlLock 'N Load - Blow Ya Mind (DJ Daddy Trance Remix)Dmitri Vegas & Like Mike x Tiësto x W&W x Dido - Thank You
Candice and Rikki are enjoying time away, so I thought you might enjoy hearing from a member of the Real WW Talk community who is also a WW National Coach - Coach Kimmi. She's smart, thoughtful, artistic, whimsical, and loved by so many in the WW community. We'll get a peek behind the scenes of Kimmi's life and talk through some ways to make a fun and healthy holiday season.Fit, Healthy & Happy Podcast Welcome to the Fit, Healthy and Happy Podcast hosted by Josh and Kyle from Colossus...Listen on: Apple Podcasts SpotifyJoin the Real WW Talk 3rd Annual Holiday Hustle StepBet!Download the StepBet app, and use the gamecode RWWT to join. Warm-Up Week is happening now, so hurry! Saturday is the final day to join. This StepBet ends December 23rd!https://step.bet/1rsY2fmamEbSupport the show
In the dynamic world of weight loss, Weight Watchers, now rebranded as WW, has long been a prominent figure, dedicated to science-backed methods that promote sustainable weight management.However, the weight management landscape is experiencing notable shifts, that are reshaping the way individuals perceive their health and weight.In this discussion hosts Dr. Gautam Gulati and Dr. Jessica Shepherd are joined by two distinguished experts in the field of weight loss.Dr. Gary Foster, the Chief Scientific Officer at WW, brings a wealth of knowledge in obesity research and a deep commitment to scaling science-validated approaches for sustained weight management.Dr. Spencer Nadolsky serves as the Medical Director at WW and is a fervent advocate of telemedicine. He played a pivotal role in developing "Sequence," an online weight management program that Weight Watchers acquired in April 2023.The discussion walks listeners through the behavior changes, patient empowerment, and obesity-related stigma that need to be addressed for a more comprehensive and compassionate approach to treatment.Listen in as Dr. Foster and Dr. Nadolsky discuss the multifaceted aspects of obesity treatment and explore the evolving landscape of individualized and science-proven methods for sustainable weight management and improved health. About Dr. Gary FosterGary Foster, PhD is a clinical psychologist, obesity researcher and behavior change expert. He also serves as the Chief Scientific Officer at WeightWatchers and is an Adjunct Professor at the Perelman School of Medicine at the University of Pennsylvania. Previously, he was the Founder and Director of the Center of Obesity Research and Education and Laura Carnell Professor of Medicine, Public Health and Psychology at Temple University in Philadelphia, where Gary is based.Gary has authored more than 250 scientific publications and four books on the causes, prevention and treatment of obesity. He has received numerous honors including President of The Obesity Society, the Atkinson-Stern Award for Distinguished Public Service from The Obesity Society, and the George Bray Outstanding Scientific Achievements Award in Obesity Research from the American Society for Nutrition. His most recent book, The Shift: 7 Powerful Mindset Shifts for Lasting Weight Loss, is a national bestseller.At WeightWatchers, Gary leads the Science Team and is a member of the Leadership Team. About Dr. Spencer NadolskySpencer Nadolsky, DO, is an obesity and lipid specialist physician with a passion for improving patient outcomes through innovative solutions. As the Medical Director for WeightWatchers, Dr. Nadolsky supports the WW clinical program research and development, bringing his knowledge and expertise from the field alongside his experience scaling Sequence, the online comprehensive chronic weight management program and telehealth platform which was acquired by WeightWatchers in April 2023. Dr. Nadolsky is committed to research and development, informing science-backed program creation to transform the way weight management is delivered to individuals in support of their overall health. With a background in telemedicine and fitness coaching, Dr. Nadolsky brings a unique perspective to the digital healthcare space. Topics CoveredThe shift away from unsustainable fad diets to more holistic and sustainable weight management approachesHow scientists are leveraging positive psychology, cognitive behavioral therapy, and mindset changes to improve the weight loss journeyHow WW is addressing the stigma associated with obesity by challenging societal biases and advocating for a compassionate and informed approachThe significance of maintaining an "adiposity-based" approach to addressing the root cause of obesityAdvancements in obesity treatment with the introduction of GLP-1 medications that offer substantial weight loss and minimal side effectsThe efforts to raise awareness about the biological factors influencing weight gainThe WW program's key components, including a points-based food system, activity, mindset, and sleep, provide science-based guidance for healthy habits Connect with Dr. Gary FosterDr. Foster on LinkedInDr. Foster on X Connect with Dr. Spencer NadolskyDr. Spencer NadolskyDr. Nadolsky on X Connect with Dr. Gautam Gulati & Dr. Jessica ShepherdHLTHDr. Gulati on XDr. Gulati on LinkedInDr. Jessica Shepherd MDDr. Shepherd on X ResourcesWeight Watchers (WW)The Shift by Gary Foster, PhD
Apologies for the delay, but episodes and Uncle Sam rarely see eye to eye. Hermes will be MIA this week, but the Dynamic Duo holds it down for the time being. Nonetheless, shenanigans will ensue and your dear audience ears are nowhere to be safe. Though, we hope you enjoy! Film, conspiracy, and current events are in story; buckle up! .Subscribe, rate us 5, come join in all the other fun we offer, but most of all we hope you enjoy! If you liked this, and want to hear more, give us a follow and let us know! Or maybe you just want to tell us how awful we are? Comments help the algorithm, and we love to see ‘em! And as always, don't kill the messenger. ~Beloved Sponsors~Exotic Fridge Join our DISCORD server!! Whiskey Fund (help support our podcast habit!): PayPalOur Patreon & YouTube Connect with Hermes: Instagram & Twitter Connect with Morpheus: Instagram & Twitter Support the show
Find out more about me here: https://www.sheilajane.co/Here is a link to the Secret Weight-Loss Audio Hub:https://sheilajaneco.com/collections/wellness-audiosI have lost almost 50lbs on Weight Watchers! In this podcast I talk all about my WW journey, Alanon, Recovery, Recovering from CPTSD and so much more.
If you still see yourself as just someone who sells houses, you might need to reevaluate. In this market, you should be an entrepreneur. You should constantly be looking for new ways to make money in this market and new ways to capitalize on a shifting market.ResourceDan's WebsiteReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:00:03:33:13 - 00:04:04:18UnknownSo how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Webster, Real Estate Marketing Dave. And this podcast is all about building a strong personal brand. People have come to know like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them, Let's get started.00:04:04:20 - 00:04:25:06UnknownWhat's up? Ladies and gentlemen, welcome to Other Up. So the Real Estate Marketing Dude podcast folks, Rome is burning. Things are going all crazy. Holy shit. There's another NAR lawsuit. This one claims to take down the industry. The number two just came out, I think, yesterday. Folks, this is not going away. And what's going to happen? Sorry, my mic's like pulling on me.00:04:25:06 - 00:04:43:04UnknownBut what's going to happen is that the cream is going to. What's up? What's the saying? The cream rise of the top or what am I trying to say? Cream rises to the top. I think that's what what I'm trying to say. But that's what's going to happen. This is like a what's the DA wisdom rule called survival of the fittest.00:04:43:04 - 00:05:08:11UnknownRight? That's what's going to happen. Survival of the fittest right now. And people are freaking out. I'm loving it. Like, not that people are freaking out, but I just see nothing but giant opportunities because I love paradigm shifts in the market when everything is going so smooth, so easy, no one changes and you become complacent. And that's that complacency that's got you kicking yourself in the pants right now because you haven't changed in the market.00:05:08:11 - 00:05:25:18UnknownJust caught you with your pants down. And when that happens, you have to change. And so many people are just stuck right now. They're like still like me and they're not doing anything. But folks, if you listen and pay attention, if I told you last quarter here, it's just going to be about what to do when that shit changes and this is going to be one of those shows.00:05:25:20 - 00:05:42:24UnknownSo we brought on Coach Dan Gordon and Dan is going to go out and Ganz. A whole brand is for bad ass entrepreneurs only. Okay, so we're going to talk to you about entrepreneurial ism because you're not another salesperson chasing a check. You're selling houses in real estate. You're you don't work for your broker, you work for yourself.00:05:43:05 - 00:06:00:03UnknownAnd if you're not positioned as an entrepreneur or you don't view yourself as an entrepreneur, I will promise you you're going to be out of business in the next 6 to 12 months. So without further ado, let's go ahead and introduce our guest coach. Dan, what's up, Dan? Mike, thank you. Thank you. Thank you for having me. I just.00:06:00:03 - 00:06:22:09UnknownI love what you shared. I am a big fan of things changing. I'm a big fan of things breaking in. I'm a big fan of things failing because in breaking, failing and changing, that's where you learn the most about yourself. That's where you grow. But as human beings, we are designed to avoid new things. It's just it is endemic in our humanity.00:06:22:14 - 00:06:46:07UnknownAnd your ego, like the part of you that keeps you safe, tells you don't do anything new. And when something new happens, it says, run away from it. Yeah, but look, I have studied successful people all of my professional career and the one throughline of every successful person I'm talking from Richard Branson to Dr. King was the Theresa.00:06:46:09 - 00:07:11:14UnknownEverybody who has made a splash in the world. They have run towards change, not away from that. Now, it's an easy thing to say. I mean, that's a refrigerator magnet, that's an Instagram post. But how do you do it? Right? It reminds me of like when I went skydiving, I was all about skydiving too. My instructor rolls open the door at 10,000 feet and I'm like, Holy shit at this.00:07:11:14 - 00:07:37:08UnknownIt just got super real. Yeah, that's so here's the here's the first thing I want you. Thank you, Mike. You too, listener to remind yourself of. And that is, I'm safe no matter what's going on. That's different or crazy or you're worried about actually, you're safe. And it is in worry that you shut down your creative pipeline and things get worse.00:07:37:10 - 00:07:58:03UnknownSo worrying does not help. We only worry because we. Because we feel like we're in control. If I'm worried about something, I'm taking action. You're not. You're actually limiting yourself. So the first thing you have to do is you have to surrender, worry And and remember, if something was going to take you down, it would happen by now.00:07:58:05 - 00:08:25:18UnknownYou know, the fact and I love realtors, I love people who are in real estate and I've worked with over a thousand entrepreneurs. And the thing I love about people in real estate is they work harder because they have to. It's a really weird business. You begin a real estate business at a very high dollar product, and most people who get into business to not start at a high dollar product, you guys jump right in to the fire.00:08:25:20 - 00:08:51:24UnknownAnd so because of that, it is so important that you connect with your clients on an emotional level. Thank you at all. Right. And so what that means Wait, everyone has commission breath, though. Everyone's out there selling their Have you seen interest rates that here's the post going around social media right now. You know, here's what happened in 1972 when buyers waited for interest rates to come down.00:08:52:01 - 00:09:34:13UnknownI'm like, Quit selling your shit, dude. Like, why do you always have to sell, stop, start, stop selling and start serving people and watch what happens? Like exactly. You can't be a salesperson anymore. Like you you, you are in sales. Okay? But anyone in sales isn't good unless they're great at service first. Yeah. And. And what you're saying about sales, the the perfunctory term of sales is that everybody hates salespeople because the way that salespeople act now, if you are selling in that way, you aren't a salesperson, you're con artist, you're trying to convince someone to buy something.00:09:34:15 - 00:10:00:23UnknownIf and we've all had those experiences where we bought something and think, Wow, the person who sold me this, they weren't like a salesperson at all. They just helped me. But that's what you have to do. So we've been looking at condos in Long Beach, right? And the thing that's so fascinating about this, the the realtors that we've talked to is so many of them, just like you say, Mike, they're just pushing product.00:10:01:00 - 00:10:21:00UnknownHere's what I want to hear. And I've never heard this once, but for my clients who are salespeople, arms who are real estate agents, I've told them to do this and it works like a charm when someone walks into a house that you're selling, you greet them and you say, Hey, can I tell you the thing I don't like about this house?00:10:21:00 - 00:10:36:08UnknownAnd the three things that I love about this, I see that all the time. I used to trash fucking house and I'd be like, just because, like, honestly, the first showing was like, I always set up a decoy showing because on the first show, no one knows, no matter what you guys like, you guys know the business. Like people say they want this.00:10:36:08 - 00:10:49:01UnknownThey never end up buying what they fucking end up saying they want buying from the beginning. So I always threw a bomb in the middle, especially on the first groups of showings. And I was there to earn trust and I'd be like, Dude, I wouldn't like that. I want to let your grandma buy this house with a ten foot pole.00:10:49:03 - 00:11:05:18UnknownGet the fuck out of here. Like, there's no way in hell I'm letting anyone buy this house and I'll talk them out of the sale. But you're right, because what happens is that people are just like, Damn, that guy's looking out for me. And I hate those. The little things are what generate referrals, guys, those little things and all those dos being best interests.00:11:05:18 - 00:11:24:22UnknownMy client. Like, if you're worried about yourself, then why the hell would you let them? Like, we just called moral responsibility, dude. Like, I don't. To me, that's common sense, but there's a lot it is people that it's not to it's scary. And you guys are the ones that are going to get your ass kicked as this lawsuit changes.00:11:24:22 - 00:11:43:12UnknownAll right. And it is scary. And the scary part is, is that you put all the time and all this effort into work it into something and you get nothing from it. Right. And when that happens over and over, you get traumatized. I mean, straight up, you get traumatized by it and you're worried. This is what I was talking about earlier.00:11:43:12 - 00:12:07:14UnknownYour worries starts telling you a story that it's going to happen again. But the only way is going to happen again If what if you don't do something different? Okay. So I love I love what you said. Trash the place you will gain so much yardage by telling someone I do not like this about this house. And if you buy it, you have to be aware that this exists.00:12:07:16 - 00:12:33:08UnknownAnd we were looking at this condo and and it was next door to this big apartment complex. And we said, you know what? We're worried that it's going to be noisy. And the the realtor said, oh, they're no, they're really quiet. Right. Like, he knows every person in the apartment complex, like my good. Mike Oh, shit. Mike So what he should have said is, how did you feel, though, right when he said that what you do like internally, you're probably like, Fuck you.00:12:33:09 - 00:12:55:19UnknownThis guy's like, I didn't do anything internally. I laughed at him. Did you still use him? Well, no, of course not. See, we. Do you see those guys? But if he had said, Look, you're right. It could be. It could be. No, you see, I don't know. I would spend the night here. But the fact is, this place is $100,000 cheaper than the one down the street.00:12:55:22 - 00:13:16:15UnknownIt looks exactly like this that doesn't have an apartment complex next to it. So you're going to have to trade either a potential for some noise or spending an extra 100 k. And I'm I'm glad either way I remember a glad sorry to me after yes I'm sick. That would have made me trust him. That would have made me say, you know what?00:13:16:15 - 00:13:41:05UnknownRight. But you cannot any objection that somebody has. You cannot counter that objection by trying to convince them that their objection is real. You start with this. Hey, I get it or that makes sense. Whatever they say, start with, Hey, I get it or that makes sense. And you will gain their trust, Be on their side. Do not be on your side.00:13:41:05 - 00:14:12:01UnknownNobody cares about you. They care about themselves. So don't just promote the house like it's lipstick on a pig. Be honest, be authentic. Even if they don't buy that house, they're going to come back to to you, which is how we got our realtor in Long Beach. It's somebody who did that, and we picked her up. And when I was selling real estate in Chicago, one of the listings I took didn't hire their previous agent, and I'm not going to call them out, but you know who you are calling you scumbag.00:14:12:03 - 00:14:33:10UnknownBut anyway, anyways, I guess when she bought the house and I lived on it, if you don't know what the deal is, it's a train. Okay? Oh, yeah, Yeah, for sure. And if you live next to the train, that thing is loud. I lived on the hill for three years, so I know it front and hand. And he told this buyer that was now my seller at the time that.00:14:33:13 - 00:14:51:19UnknownOh well the, the CTA is going to go ahead and put rubber. They have plans to put rubber wheels on all the all trains and that's going to actually increase your value because the only reason this is a good price right now is because the property is next to the L train. But once that noise factor goes away, you're like into a 10 to 15% equity cushion.00:14:51:19 - 00:15:06:06UnknownNo doubt. I'm like, Huh. You think they that that train is louder now than it's ever been since it's been alive there. But same thing. You just talk some into it and look how much you what was the opportunity cost on that? Right. Well, I got to listen a couple of years later and that turned into buy two.00:15:06:06 - 00:15:36:09UnknownSo be honest. I like it. Let's go to the point in time in your at surrender. Yeah. And then what's next? Listen to what people are saying like and you have to listen to people beneath their words, right? So if somebody says it's too expensive, what are they really saying? They're saying, I'm afraid I'm going to spend a lot of money and I'm not going to get value out of this.00:15:36:11 - 00:15:47:04UnknownI'm not going to get what I want. And so, again, someone says it's too expensive. Like, yeah, I know the market is crazy right now.00:15:47:06 - 00:16:24:01UnknownIt is expensive, but let's talk about what it is that you want to so you get someone to open up. Just get them talking about their feelings because people do not buy based on logic, they buy based on emotion. People don't buy on price. They base, they buy based on emotion. And if you are not talking with someone about emotion, about the things that they want, about the things that they're concerned about, but the things that they love, then you're having a conversation that is happening.00:16:24:01 - 00:16:47:07UnknownIt's like talking to someone across a courtyard and yelling back and forth at them as opposed to being right up with them and chatting with them like I'm when when I talk with someone, one of the first things I say is, Hey, what's the best thing that's happened to us so far today? Right? Because it gets them into what their feelings are.00:16:47:13 - 00:17:07:11UnknownSo whenever I walk into a or whatever, we we walk into a condo that we're looking at, it's always the same questions. How long have have you been looking? Have you been looking in the area and do you have in your head? Yeah, right. And those three questions are designed to get business out of here. Got question number four?00:17:07:12 - 00:17:26:21UnknownCan you please sign in here? Yeah. Oh, can you please sign in here? Give me your give me your Social Security number where you live and everything else. And so I could call you and try to close you. I saw you on something. Stop asking people to sign it. Stop it, Stop it, Stop it. Please, Please. Unless they show interest in you.00:17:26:23 - 00:17:42:22UnknownLook, if people dated or tried to date the way that people try to sell. This is how. This is how it would go. You'd walk up to someone in in the bar and go, Hey, give me your phone number. And then they'd be like, Wait, what? Like, Hey, what do you say we go back to my place? I would think it'd be the other way.00:17:42:22 - 00:18:03:23UnknownYou didn't ask for the phone number. You're just saying that there is no phone number. I just go back to my place. You have to warm people up, and you have to really be focused on what they want, how they're feeling, what they're struggling with. You know, it's when someone walks in, say, hey, you know, how was your buying?00:18:04:00 - 00:18:25:14UnknownYou know, how is your house shopping experience going? I and they're going to say, yeah, it's been a little rough. Yeah. Yeah, I bet it is. I mean, I don't I don't envy you. Yeah. You know, I mean, you know, it's. Yeah, it's rough selling houses, but you have it worse. I show that you understand them. Go to where they are.00:18:25:16 - 00:18:53:04UnknownLet me ask you a question. Just switched this topic up a tad. And like, right now you have 8% interest rates essentially. Hmm. Properties are way overvalued. The others and if they're not, they're they're expensive. Like they don't come down but like just it's simple math to me. Like there's only so many people that can afford so many houses at some time, but when it's at 8% rate.00:18:53:04 - 00:19:11:00UnknownSo not only that, but then you have this NAR lawsuit that comes into the mix. Yeah, Realtors are already having a bad year. They're already people are quitting left and right, like it's happening. Like, of course it's going to move. Transactions are down 30%. Of course you're going to lose agents or just common sense. But what do you tell someone right now that has all this this adversity and challenges?00:19:11:00 - 00:19:27:01UnknownBecause they're look from agents and I understand, guys, you're going to have to change. But I understand they are scared. And what do you tell them right now? They're go they're my reality is commission compressions real right. You guys are going to be getting 5% on a listing anymore. It's just not going to happen. Like you could start.00:19:27:01 - 00:19:41:10UnknownMy guess is my guess is going to go down to about one and a half percent would be what I would anticipate. My side's going down, too, which means it's going to be cut like 40%. I don't think it can happen overnight. I think it's going to be like five years from now. However, what do you tell someone with that?00:19:41:10 - 00:20:07:13UnknownWhat what what is the opportunity now? Well, every entrepreneur who comes to me has a reason why they're not selling. It's the economy. You know, it was COVID. It's my mother in law, Right? It's this. And what I say to everybody is somebody's selling right. Right now there somebody with a lot of money spending a lot of money on something really expensive.00:20:07:15 - 00:20:31:06UnknownWell, who is that person selling it to them? What are they doing? And the big question is, have you invested your time and energy in learning how to sell better? Have you watched YouTube videos? Have you talked to people who are doing well? Have you researched online people in your area, realtors who are selling well? Have you had lunch with them?00:20:31:08 - 00:20:57:16UnknownRight. Not to pick their brain, but just say, hey, I just like get to know people in your business who are doing well in your business. You don't have to buy anything from them. Just get to know them. Yeah. Because there is a way that you are being if you are struggling that is not working. And if you try to keep doing more of this same thing, it's like driving faster in the wrong direction.00:20:57:18 - 00:21:16:17UnknownSo it's up to you to to find out. And I and I actually like to help all of you. I have a giveaway kind of give your audience something to shoot. Okay. So I have a book called Jump in the Gap, Kill Your Story and Take Action. And this is a book that I wrote about seven years ago after I lost everything.00:21:16:17 - 00:21:38:13UnknownAnd in a month I lost $70,000. I lost my marketing company. My world went to shit eight months later, I walked out on stage in Dallas, Texas, being paid $10,000 for my first speaking gig. Now the journey from the floor to the stage was all about changing the stories in my head. What I believe, like the real estate market is crap.00:21:38:14 - 00:22:04:03UnknownThat's a story. Now, of course, in the 3D world, you can point to it and say, Yeah, it's actually happening. But I'll say again, somebody is selling houses, somebody's buying houses. You can be that person. So changing your story is the beginning. So to get my book, it's free. Just text the word gap GAAP to this number 2134 or 9836x2134098366.00:22:04:03 - 00:22:32:20UnknownText the word gap GAAP to 2134098366. Text the word gap and you can download. It's a quick easy read. And so many people have told me, Wow, this really blew my mind. I thought these things that I believed were real. Turns out it was just a story. And the great thing when you stop telling yourself stories, you can get the people that you're selling to to stop telling themselves stories like it's too expensive.00:22:32:20 - 00:22:55:03UnknownNow isn't a good time. I'm not ready. Those are all stories. Yeah. Jumping the gap is about moving yourself and moving other people from one side of where they are, where they don't want to be, to the other side, where they do want to be over the gap of their fears. And the only reason that you're struggling right now is because you have fear.00:22:55:05 - 00:23:26:03UnknownYou have fear that you're not good enough. That is not going to work and you're afraid of investing yourself in learning new things. Because when you learn new, new things, there is you realize the shit ton of things that you don't know. It's it is. It's terrifically intimidating. Oh, wow. I have to learn all these new, new things and but it's the only way when I change my my life, I had to learn so many new things in such a short period of time.00:23:26:05 - 00:23:50:12UnknownAnd it was really hard. But you know what I got used to? I got used to not knowing things and I got used to failing and not knowing things. And failing is the best way to turn your life around in. Sounds like we're very similar stories in our personal lives, but you guys look what is is absolutely true.00:23:50:12 - 00:24:10:22UnknownLike until, you know, I say survival of the fittest. It's like the squirrel is out there, figures out where the nuts are, right? He's just going to figure it out. Animals figure it out, and you'll just figure it out, too. But you have to change, like and that's the opportunity there is right now. And it is reluctant. I remember when I was making so much money that my ego was so big that I was my own worst enemy.00:24:10:24 - 00:24:33:10UnknownAnd what and what ended up happening was I wouldn't change. Like I couldn't at that time, I couldn't even like book appointment on my own calendar because I'd have someone do it for me. I couldn't even I couldn't even do the most basic shit. Like, seriously, I'm embarrassed about that whole time in my life. And it wasn't until I went broke that I had no money, that I had to just get back and figure out myself.00:24:33:10 - 00:24:56:21UnknownBut it took the complacency that I was at like the 3 to 4 year period. Whenever that was two, three years, whatever it was fucked up my mind so bad that I literally couldn't even do anything like I could. I was just so used to having everything done for me and everyone saying yes to me, whatever the fuck I wanted to do that When I when everyone left and the money was gone, I couldn't even fucking put on my own damn pants, dude.00:24:56:21 - 00:25:17:20UnknownLike, it was embarrassing and it took that. I don't know if the word is, but it took that experience, that humble, humble humbleness, I guess humbling experience to literally, like now I'm it's like if I won't let anyone do anything I haven't done first because I have to do it like especially now, business are growing. I'm hiring, I'm doing this doing that.00:25:17:23 - 00:25:34:08UnknownYeah. And I don't believe you can run any company without something you haven't done yourself. At least be lead of it. And I'm I'm putting myself in all those positions. I personally will shoot videos of people. I personally done all this stuff. I grinded it out because I know the process. I'm perfecting the process. Then I'll teach somebody else.00:25:34:10 - 00:25:49:22UnknownAnd when I teach not to somebody else, until they're ready, they're going to do with another person. They're going to do it in another person. And I can keep fucking going until I have 20 of you guys, right? And it's just same thing. Like, I'm going through a lot of reflection right now. I read two books this month I haven't reread.00:25:49:24 - 00:26:08:11UnknownI wrote two books this month. I haven't read a book in fucking five years. Well, you know, I, I in the gap that I'm going to business church event tonight. Yeah. Sign up for a conference. I'm. You have to do this stuff, guys. Like, I'm pushing myself out. I'm doing it. But you have to do it too. And that's the opportunity, the business.00:26:08:11 - 00:26:33:17UnknownIf you stick around with all these Debbie Downers and people doing the same shit, you're going to be one of them. So you have to get out, go to these events, fly across the country, call Coach Dan, fire people, get with people, listen to people, read, do everything you weren't doing 12 or 18 months ago. We're closing doors in Be afraid like seek discomfort.00:26:33:19 - 00:26:59:12UnknownYeah. Things that you don't want to do. Do those things. If you find yourself comfortable in conversations, you're talking to the wrong people. If you're if you're unloading with someone and you're both griping about the industry right now, you're talking to the wrong person. Yep. If you are not talking to someone who is doing ten times better than you, you are wasting your time.00:26:59:14 - 00:27:22:11UnknownYou always want to be the dumbest person in the room. You're your industry is changing dramatically as all industries are. You got to stay on top of the wave and that's going to mean investing yourself in doing the things you don't want to do because that's what every successful person has done throughout history. I like it. Why don't you tell them one more time?00:27:22:11 - 00:28:04:09UnknownYou get that book? Yeah. Jump in the gap, kill your story and take action. Just text the word gap GAAP to 1340983662134 or 98366. Text the word gap GAAP. Appreciate coach Dan appreciate you guys listening folks if you like that change it's time to go ahead and check out the software we just released referral suite dot com that's WW W that referral suite dot com it's as yet just like the popsicle and the reason why is because the industry is changing we're changing with it so for all of you that stop and you neglect your database because that's the reality where the business really comes from the people you know, like a trust and like00:28:04:11 - 00:28:21:10Unknowntrust you, well, now's the time to change and start marketing them, right? If you're not generating ancillary streams of income with your service from companies like solar Mortgage and all these other streams of income that you're literally just passing by, well, you need to check out referrals. Me folks, build a brand. Your brokers are going to do it for you.00:28:21:12 - 00:28:40:21UnknownYou work for yourself. I don't care who you work with or where you hang your license, now's the time to do it. Put on your big boy pants. See you on the other side. PS Thank you for watching another episode of the Real Estate Marketing. Do podcast. If you need help with video or finding out what your brand is, visit our web site at WW dot Real estate Marketing dude dot com.00:28:40:24 - 00:28:56:14UnknownWe make branding and video content creation simple and do everything for you. So if you have any additional questions, visit the site, download the training and then schedule time to speak with the dude and get you rolling in your local marketplace. Thanks for watching another episode of the podcast. We'll see you next time.
Hello Besties! Ww answered EVERY question you gave us! We decided it would be a good idea to check in with all our besties and do a Q&A! Should we do more of these? Stand Up To Cancer https://standuptocancer.org/?utm_source=IG&utm_medium=LinkTree&utm_campaign=homepage Buy Merch Here! https://www.inlandentertainmentnetwork.com Get 10% OFF on TasteSalud Products with code IEBESTIES at tastesalud.com Get 10% OFF Your first month of Therapy at Betterhelp.com/ieinbesties Follow us! https://linktr.ee/ieinbesties Stephanie Ramierez Instagram - https://www.instagram.com/stephsgotmilk/ twitter - https://twitter.com/stephsgotmilk Vanessa Cazarez Instagram - https://www.instagram.com/bloomingvc.vic/ Twitter - https://twitter.com/Bloomingvc Topics 00:00:00 - Intro 00:01:40 - Answering all your questions! 00:11:00 - Taste Salud 00:12:30 - q&a continued 00:39:44 - Hello Fresh 00:41:14 - more questions answered! Learn more about your ad choices. Visit megaphone.fm/adchoices
Rant and Rave spend the whole show saluting our veterans, their service, their sacrifice, and tying it in to WW 3, The Fourth Turning and the start of the kinetic war in the Middle East of The Christian West vs Radical Islam, and how its' spilling out onto our streets and your towns. That War will be fought on the Homeland in part with the 10 million illegal military aged men (mainly from the Mid East and Africa) that have been allowed to invade our country via the southern border.
Todays market is a brutal one. If you are going to succeed, you need to learn how to pivot. If you are stuck in the same old business strategy, you might be in for a rude awakening.ResourceReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:00:01:29:05 - 00:02:00:08UnknownSo how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Webster, Real Estate Marketing Dave. And this podcast is all about building a strong personal brand. People have come to know like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them, Let's get started.00:02:00:10 - 00:02:23:24UnknownWhat's up? Ladies and gentlemen, welcome. Another episode of the Real Estate Marketing Dude podcast. Folks, we've got a lot to talk about today. I want you. If you're sitting to work working out, I want you to stop working out and grab your pen and paper. If you're sitting at a desk, grab your damn pen and paper, because we're going to be chatting about today is exactly how to pivot in today's marketplace, because I can't tell you the amount of stories, the amount of posts I see on social media.00:02:24:01 - 00:02:45:14UnknownAs a matter of fact, I just logged on to Facebook one day today and in the post that I read was, Hey guys, it was an anonymous, of course, because no one wants to admit this, but this is happening all over the country with people in the industry. And she goes, Ah, he says, Hey guys, this is the worst year I've ever had in my life and I'm not going to make my mortgage payment in the next 30 days.00:02:45:16 - 00:03:07:02UnknownI don't know what the fuck to do. Essentially, where do I do? Guys like they're just asking for help. And this is a consistent story's us right here, folks. 90% of the industry has never seen a shift. Repeat that. 90% of the industry's never seen a shift. And if your broker has ever seen a shift, it's very hard to find leadership in this marketplace today because you got to see people who are doing it.00:03:07:04 - 00:03:23:02UnknownReality is that these are the best times. And even though it might be hard right now, whoever does pivot, this is when people are born, this is when brands are built. So market share is taken. And this is when you really build your legacy. It's when things go easy that it's very hard to stand out. When things don't go easy, it's very easy to stand out.00:03:23:04 - 00:03:44:23UnknownSo the opportunity you have in front of you is very trying for any of you guys. And it might not be smooth road right now, might feel a little rocky and that's normal. Welcome to the shift. But it's what you do and how you react is going to make the difference. So if you don't want to end up like the story I'm going to or I just told you about, I want you to listen to our guests today because this guy knows all about pivoting.00:03:45:00 - 00:04:06:14UnknownAbsolutely. Lutely, super successful, sold his company. I'm not going to let him tell you, because this guy's a serial entrepreneur, but there's not a better person to have today than the get your get out of your damn box. Get outside your box, get out of your own head. There's a ton of opportunity, but you need to pivot. So without further ado, let's go out and introduce our guest, Mr. Nixon, a Did I say your last name right?00:04:06:14 - 00:04:23:17UnknownNick In Alamance article it's like Coca Cola. That's not Italian, is it? It is. Jesus. I didn't think it was. Oh, my goodness. All right, let's tell everyone who the hell you are. What are you doing? What are we good to talk about today? Yeah. All right, I'll. Maybe I'll give you a call about 92nd or 62nd version.00:04:23:17 - 00:04:40:16UnknownSo I live in Miami. Data entrepreneur, originally from Michigan, super blue collar, middle class upbringing. All four grandparents worked at the same factory. Dad, uncles, brothers, all worked there. I said, Hell no, I'm never working there. I want to be rich one day. Couldn't sing and dance, couldn't rhyme, can't act, can't play an instrument, not going to do anything illegal.00:04:40:16 - 00:04:57:23UnknownSo what was left? Sports. When I played college baseball while playing college baseball got introduced to kind of like I would say, the lowest common denominator to sales and entrepreneurship, which was the direct sales and work marketing and sales. 18 I drank the Kool-Aid. I made no money for several years, but I attended every event and every training.00:04:58:00 - 00:05:21:13UnknownAnd that's the best part about that industry. It's just nonstop community culture and training. And you're just, you know, you're trial by fire. And I learn sales, I learn objection handling, I learn prospecting. And then finally, I learned leadership made my first million and direct sales at 25. Company went to business. I bought the assets of that company and gave birth to a company called by Salus and it was a 15 year run.00:05:21:15 - 00:05:38:15UnknownBut on that journey we built it up to about 40 million a year. It crashed in 12 months. It went from 3 million a month in sales to 600,000 a month in sales, and that was because of the recession, the same one that hit all the all in real estate in 2009. It buried our high end anti-aging supplement company.00:05:38:17 - 00:06:03:14UnknownAnd what did we have to do? We had to pivot. And I'll talk about that pivot later. But we pivoted. We created body buy by the 90 day challenge. We did 2.2 billion in sales, 19 countries, 3.6 million customers made tens of millions of dollars, personally created 70 millionaires. It was freaking epic. Sold the company three years ago and now a company called Renewable Real Estate, which is a platform that connects real estate agents to the best solar professionals out there.00:06:03:14 - 00:06:25:13UnknownAnd does a commission split down the middle to both sides. So I get it in 75 seconds, I think. Yeah, I think I think you freakin nailed it. You might have done this before. I think. Oh, yeah, you guys in the 2009 was the last time the market. What you talking about? We need to pivot. So last time the market for those are there weren't around which again is 90% of the people are listening to this right now.00:06:25:13 - 00:06:47:23UnknownIf you're still practicing there's all kinds of opportunity in those times as well. But it wasn't just sitting there. And what I see in the industry today is a tremendous amount of opportunity to pivot. You can see what's going on and here's why. You guys. Let me first just paint the picture. If you got your head in the fucking sand, there's a huge there's a huge lawsuit going on right here, some tapping new commissions.00:06:47:23 - 00:07:06:08UnknownCommission compression is real. It is happening. The days of you getting 5 to 6% commission are no longer. It's not going to happen because what's going to happen? I guarantee it. I mean, right for the last ten years of this damn podcast, I guarantee you I'm right on this one. What's going to happen is that people are going to start undercutting themselves and you're going to compete on value in price.00:07:06:08 - 00:07:24:04UnknownInitially, that's what's going to happen because Narcan no longer control buyers, agent commission, that's going to go away. You can't say you have to get credit cooperating commission. And when agents start going up against each other and there's a lack of value, people immediately compete on price. So that 5% commission is going to go down to four and a half and you'll be like, No, that motherfucker took four and a half.00:07:24:04 - 00:07:51:19UnknownI'm going down the 4%. Fine. I just want the damn sign in the yard. Fuck, I'll do a signing yard for three and a half, and that's the beginning of it. You guys, are everybody in real estate? You no longer sell real estate. You are the fucking digital mayor of your damn market. You are everything home services, You are Home Depot, and you have to be everything around the transaction of real estate buying and selling real estate, I believe, is only part of your job, even though it's probably one of the most fruitful, one of the most, you know, lucrative pieces.00:07:51:21 - 00:08:17:24UnknownIt's not all. And that's why, you know, a guy like Nick came over and created a solution for solar income opportunities for real estate agents because you share that client. But that's part of the battle. Solar is just one aspect of it. I believe you guys have a multitude of opportunity to get in there. This is the reason why mortgage companies are creating is legally so that real estate agents can actually partake in a commission of the lending company.00:08:18:01 - 00:08:38:11UnknownYou're going to see this across all fronts because it doesn't mean you're going be out of business. Just the way we did business is going to change and change, and I think now's the perfect opportunity to change with it, because whoever does is going to be the one standing while everyone else is floundering. And what happened in 2009 were that not the people didn't change what happened.00:08:38:13 - 00:09:00:22UnknownThey got crushed. So sorry to go on a long winded rant there, but walk us through this pivot because I see nothing but opportunity here. And although it's painful right now, if you're a real estate agent, what the hell are you doing? Well, I think number one is talking about pivoting in general philosophically and God has a sense of irony in my opinion.00:09:00:22 - 00:09:26:18UnknownThere's there's two major things that are required of us to be highly successful as either an entrepreneur, a sales professional, or a sales leader or even a solopreneur. There's two requirements like, you cannot argue it. It's law. One is you must overcome your fear of rejection, and two is you must be constantly changing. But then you had God is like, Let me just fuck with people.00:09:26:23 - 00:09:48:22UnknownI'm going to make you so highly resistant to these two things that you will literally break down. You'll take anxiety pills, you'll go search out, you know, a shamans in the deep forest. You're going to do whatever it takes to figure out how to overcome the pain of rejection and and change. And I really think about that all the time.00:09:48:22 - 00:10:08:04UnknownLike, okay, to become successful, the biggest fear of all people is the fear of rejection. A lot of people argue, No, no, no. It's a fear of public speaking, and I'll argue back. That's just a fear of being rejected while people speaking publicly. That's that's what that rejection of what's what that fear is. Right. So that that fear is required in order to sell because you're constantly being rejected.00:10:08:08 - 00:10:31:06UnknownEveryone on the line right now knows you cannot sell if you're not if you can't handle rejection. School preparedness. Absolutely terribly for this school said get 59 out of 100. Right. And you're a failure. Now, we're over here in sales. We got 59 out of 100. Right? You're a millionaire or beyond. In business as an entrepreneur, you only got to get one right?00:10:31:06 - 00:10:47:00UnknownI got one right. That's it. My career and it made me tens of millions of dollars. Right? So that's the failure part. And then there's that second part. The second part is change. And I'll tell you guys, it's way easier. It's way easier to get over the first one. The fear of rejection than it is to get over the second one.00:10:47:00 - 00:11:09:22UnknownBecause once you overcome the fear of rejection and everything is working, that's when shit starts changing. And we don't want like, I think we're more accepting producers, performers, producers, performers. We're more accepting to change when things are not working, then we are things are working and which is what you might be saying. Shit, shit. Sitting, working right now.00:11:09:22 - 00:11:33:22UnknownNick But hang on a second. Turn back the clock. I don't know. I was 18 months ago. 18 months ago, real estate was the top of the top of the top of, of, of the game. You guys were killing it here in Miami. You didn't have to show up in. You're making $10,000 commission. 15,000 a commission because people were just sending you offers so nobody would see you wouldn't thrown open house and that was so easy to you.00:11:33:22 - 00:11:52:16UnknownThe last thing you want to do is change that. Right? So a little bit of a rant there. But philosophically, you overcoming change, a pivot is change. And that is hardwired for us to be up against as a human. Let's that is really good. I want to dig even deeper at that. He writes, She knows fear is required.00:11:52:16 - 00:12:10:18UnknownI have my mantras. Faith over fear. I have no fear because I have faith. And that's honestly been the story of my last seven years. It's how I actually moved to San Diego. And you have this. I'm not saying you have to follow Jesus. I want you to encourage you to guys, but that is up to you. But you do have to overcome that fear of rejection.00:12:10:18 - 00:12:31:24UnknownThat's my way of overdoing, of doing it. And many things in life, Right. So whatever that is, that is as cool as I remember when I first got out here, I went to a mastermind and Jesse Hartzler spoke. Yeah, and it's there. It gets up there and I'll never forget this. And he's like, so broke, you got to fucking be uncomfortable or no, you got to be comfortable being uncomfortable.00:12:32:01 - 00:12:45:23UnknownAnd I'm like that, that's being uncomfortable. And I sat there and just thought about it, like, and think about it like you're not growing if you're not right. That's really what you're saying here is because then the second part is to change. Like people don't. You're right. No one wants to actually change when the going's good. Like, No, no.00:12:46:00 - 00:13:08:06UnknownWho wants to work? Like, come on, I've just made 50 grand last week, working 10 hours last month or last week. You want to change but that? Yeah. Then you think it's going to go well. And let me give you guys another example. Just I'm just over packing this from video perspective. So we have a video marketing company and in real estate and we're not doing anymore because we got our asses kicked with the business.00:13:08:06 - 00:13:23:23UnknownSo I had to pivot. I pivoted into the attorney world. We create content for them now, but I saw the pivot and there's always a pivot there. That's another example of mine. But let's just take someone who is trying to get on video and build a personal brand. Everybody is scared because of what they're going to look like on camera.00:13:23:23 - 00:13:41:07UnknownNever before it is. This little six inch device made a grown ass man buckle at the knees and turn into a little, little, little child. But it does for some reason. Why? Because you're fucking scared of a little device. Why you're not scared when someone wants to hand you money unless you're allergic to it. So literally, right here, you got it.00:13:41:07 - 00:14:00:11UnknownBreaks them out. Why? Because it's new. They're scared of what people are going to say about them. But the ones who did change and I don't know anyone who's been on video consistently over the last 18 months to 24 months that isn't successful now. And that's not just by accident, is it? It's because they built a personal brand, but you have to be willing to do what others won't.00:14:00:11 - 00:14:19:06UnknownSo well-said. I love that point. You guys unpack that. That is so, so, so, so good. Now changing. Yeah, let's get into it. So I sort of went off on a tangent there. I thought that was really well put. Today's opportunity. Yeah. What is that change? Because I think what people really want is, All right, give me specifics.00:14:19:06 - 00:14:35:14UnknownI good. I have to change it by blah, blah, blah. And some people like the person I mentioned, when your backs up against a wall like this is survival of the fittest. This is why people survive when there's no water for months is because when it hits the fan, you fucking figure it out. And I bet I've experienced so much.00:14:35:14 - 00:14:50:18UnknownBut I'd like to see what are those things right now? Like, what do we do? You don't have a choice, right? You know I'm a choice. So I'm going to go back to a quick story that 2009, when our sales dropped from 3 million about to 6000 a month, we had just got bought a year earlier, so we got bought at our peak and then it crashed.00:14:50:20 - 00:15:10:22UnknownThis was a publicly traded company who's a billion and a half dollars, and they decided based on that next years of sales to write us down. Now, when a company is public, write you down what that says is they claimed you as a failure and they got a tax break on their investment in you. It's the most embarrassing thing that can happen to you as a company.00:15:11:03 - 00:15:29:12UnknownWhen an investor buys you and then writes you down as it's not like your cousin is like, I'm writing you off at these, don't send you a Christmas present more. This is a publicly traded company. You're listed as a tax deduction because their investment was shit in you, in their opinion. So they said, Look, this pile is your pile.00:15:29:14 - 00:15:50:07UnknownWe're out. No giving it no more money. If you want to save it, you save it. And we locked herself in a room, my partners and I. And we had, we had. We broke apart every piece of the business. And here's what we ended up doing. We took our third most successful product, which the margin of success between product number one and product number three.00:15:50:09 - 00:16:08:15UnknownWasn't it wasn't like a relative number that was like, wow, it's a close third place. It was like 70% of sales to 20% of sales, 4% of sales. Like it was irrelevant. This third product was a meal replacement. We said, Look, everyone's broke right now, but what are they going to keep doing? They're going to keep eating. Okay.00:16:08:19 - 00:16:24:15UnknownSo they have to keep eating. Got it. All right. Well, why don't we table let's put the meal replacement first. So now you guys ask yourself where inside your business model is the must, where inside your business model is? They have to, no matter what, no matter what happens to the market, no matter what happens to this or that.00:16:24:21 - 00:16:42:02UnknownI think in real estate 2009, it would have been all of the all the foreclosures, the short sales and arbitrage, where I was that I was like, screw the short sales. And the ones I learned it killed it, right? Yeah, the ones who learned to kill it. You made the adjustment, you crushed it, said this is what's going to happen.00:16:42:04 - 00:16:59:04UnknownSo we said, okay, I'm the only place it's not enough. Let's create a referrer. Three years, a three campaign, and then let's package it around something that had never been done before, which was let's launch a 90 day challenge. That way they buy our product for at least 90 days. We and that sounds like it's like, well, those are a dime a dozen.00:16:59:05 - 00:17:18:12UnknownThey weren't then. We were the first ones where the fathers are the godfathers of child based marketing. So we came up with a blue ocean. So what's a blue ocean? That was you guys. The challenges we were never back. Yeah, that's great. I use those out of my time now. Thanks, Audie. Bye bye. The 90 day challenge we enter to win 2 billion plus in sales.00:17:18:12 - 00:17:36:06UnknownRight? But that was all forced because we were forced to change. Otherwise, that idea never happens. So we made the decision. We put all of our money in and like I said, it works, but not all of that's great for us. And back then, let's bring this to you in the now. So you've got your back against the wall.00:17:36:08 - 00:17:52:17UnknownMaybe your broker does, maybe your whole team does. Are you all going to scurry? We watched a bunch of leaders scurry this little rats off the off the boat scurrying to another boat. That's going to save opportunity, though, correct? It's about right now. You got to find your tribe. I think that's a really important point. Who's your partner?00:17:52:18 - 00:18:12:11UnknownWho's your tribe? Who's who's going to no matter how bad it gets, go to war with you. I mean, you're going to make those calls together. You're going to do that. You're going to knock the doors together. You do whatever the hell it takes together, including the leader. Are the leaders. Got to be all in on this. If you've got a leader that's got you know, they're a pilot with a parachute on that, that's a that's a bad that's a bad sign.00:18:12:13 - 00:18:32:15UnknownSo I think I think it's starting that one I'm making it back to you is if you're going to fight this thing out, you're going to win. It's you're going to have to make the decision. I pivot as required. Ah, where's the blue ocean and or where's what's something else that can be sold in the now And then lastly, you've got the book up there.00:18:32:18 - 00:18:53:04UnknownYes. And then lastly, who's your tribe that you're going to war with? And you can count on, even though you guys are fighting a a battle where it's like it's just the gladiator, three hundreds against that person, you know, army. It's like, who's your 300? You kick it out to you. So that's pretty cool. Just out of curiosity.00:18:53:04 - 00:19:07:21UnknownQuestion, What would have happened if you had they they, they cut you, they cut all your capital off. They they stopped investigating. What would it have to cut it? What would have happened to you? Like, did you guys if you didn't do it like you just when it went bankrupt, you would have broke what. Yeah, they would. They would they would have shut the doors and a lot of been the end of it.00:19:07:21 - 00:19:27:01UnknownSo we the three of us put four or 5 million and it was the last dollar any of us had and we put four or 5 million in 1.6 or something like that. And they, they gave us a3x liquidation profit. So like, sure kids, you think that's bullshit, We didn't buy this garbage, we bought this company. You're trying to you're trying to make it a new company.00:19:27:05 - 00:19:48:00UnknownYou put the money in. So they gave us a3x liquidation preference on just that route alone. So we ended up taking out 4.8 or 4.5 each based on making it work the next year. And then we got our whole buyout in the following years to come. Otherwise it would have been the end of it. I would even add a third tier one and two and the third being all in.00:19:48:00 - 00:20:04:05UnknownYou need to go all in on yourself then. Oh, required. You get you can't, you can't like turn back like you can't even have a second of hesitation. You know what I mean. Like you can't be like, oh well was this the right decision, bro? If you're even asking that question, it wasn't your food. I mean, you let me think about your food at that point.00:20:04:05 - 00:20:29:18UnknownYou got it's like you have all these gazelles trying to figure out like, go straight, left or right and you're one of the gazelles and you're going to slow down and question your decision. And once it's like you're whether it's left straight or right, whatever it is, run your ass off and keep going and don't look back. So one is and I don't know if you guys the cards is basically surround yourself with the people that are going to need the same shared clients.00:20:29:18 - 00:20:47:05UnknownI mean, this is like this is really simple like you guys could just the mortgage brokers having just as much trouble as you are. You want to find the one that's just as hungry as you are. Same with title, same with every other ancillary service around the transaction. That's point one. I'm going to do like I'm going to go out there and get my tribe to.00:20:47:10 - 00:21:03:24UnknownI think you got to be loud. Like while everyone else is in retreat, you need to scream from the fucking rooftops. This involves marketing, don't you? Got This is when you triple down on marketing. This is when like because it's all attention based in this business, people don't really care who their real estate agent is and the vast majority of them over to the tune of 90% higher.00:21:03:24 - 00:21:26:16UnknownThe first one they meet with. Therefore, what's your fucking job? Become the first one they meet with. Focus on your personal brand, Blow it up because a lot of people are going to go quiet. I think that's a huge opportunity for right now. Well said. A lot of I'm going to go quiet, brother, because nobody committed. If you read Influence by Karl Dini, The Psychology of Persuasion, one of the six tools of influence is commitment, consistency.00:21:26:21 - 00:21:44:08UnknownSo why do people follow through on should they say they're going to do when they say it publicly? Because they there's a commitment, a consistency, part of their brain. It's like I told the world I have to follow through. So all the people that are fear based right now, they're they're pulling back on marketing. They're pulling back and saying, I'm going to do this and I'm going to do that.00:21:44:08 - 00:22:00:17UnknownI'm going to make this happen. Because they don't they don't want to be judged. If it doesn't happen and I don't want to feel inconsistent. They don't believe they can do it. So they have a feeling of inconsistency. So they won't make that commitment. So I think what you just said, getting getting loud or noisy, that doesn't mean volume.00:22:00:22 - 00:22:21:09UnknownWhat he's saying is quantity. Put out more content, put out, put out more videos, but get more visible now when everyone else is crying in their pillow, not attending their networking events, not attending, you know, the stuff they should be attending. You should be the most visible person. Yeah, it happened in I mean, the recent time was covered.00:22:21:09 - 00:22:38:01UnknownLike look how many YouTubers and Tiktokers became famous during that time because they had nothing else to do. They doubled down on their content and I don't know anyone who really doubled down that didn't come out of that on the upside. And it's just attention. This is all touch it. It's a popularity contest. No one really cares how good of an agent you are.00:22:38:03 - 00:22:55:23UnknownLike at the end of the day, it doesn't really matter because you have to be contacted first. Like, great, you're the best agent in your market. That doesn't fucking win you. The deal wins you. The deal is the most trusted agent in the market. Whether you're good or not at your job doesn't matter. It's all in the eyes of consumer who didn't think of first, who didn't think of first, they think of first.00:22:55:23 - 00:23:12:13UnknownAnd that's what a lot of this business is. It's like said, it's a popularity contest. Let's talk about I want to talk a little bit about some of your stuff that you're doing with the solar industry, because I like it. I like it a lot. I think it's a I think it's the future not just in solar, but I think all ancillary services.00:23:12:13 - 00:23:32:21UnknownI think this is the pivot. Yeah. Or the shift. I think it's for the industry as a whole. And like one thing that I think every here's what I think the future is. I think every team slash brokerage is a mini brokerage, whether you're at any XP or coal banker, it doesn't matter independent, whatever. But every team will work within a solution.00:23:32:21 - 00:23:54:21UnknownThat team will also be an investor homebuyer. I think they'll also have a mortgage arm inside of office. I think everyone in that will be selling solar through a company like yours. I think that everyone in there is literally the Home Depot of their market. I don't I don't like any business that just has one stream of income.00:23:54:23 - 00:24:22:19UnknownLike that's a business built on a house of cards. Wait and fall, isn't it? Like, look, you have to diversify. So what's your opinion on that? And what do you is that one of the reasons why you went into the solar industry here and your scene in curious to get your take. Yeah so commission compression what you shared it's going to force this and you know I see a world one day not a negative way but a positive way where there's going to be a real estate agent is becomes like a concierge to all things in the home.00:24:22:21 - 00:24:41:02UnknownYes, but newsflash, you already are you already are the most trusted advisor for all things in the home, but you're not getting paid for it. You know it doesn't. It's the cool. They ask you. Who do you got for pool guy? If somebody wants a roof, they ask you, Who do they want for the roof guy? They don't call the roofer and ask for a pool guy.00:24:41:05 - 00:24:57:16UnknownAnd they don't call the pool guy and ask for the roofer because they don't trust those. Do they trust the agent? No one trust the pool boy. Nobody but the pool boy works for the pool guy. Right now. I want to go back to commitment and consistency. This is two references, so you got to read the book if you have it.00:24:57:16 - 00:25:15:18UnknownYeah. It's one of the best sales books of all time to read it. But let's go back to commitment consistency. If you're a homeowner, you trust your real estate agent, even if you don't like them, and even if you don't want to trust them because you paid them more money for a transaction than anyone else you've ever paid for a transaction in your life.00:25:15:22 - 00:25:36:09UnknownAnd for you to actually verbally say, I don't trust my my real estate agent or act on that is a treason against your own brain. Your brain won't allow it because you just paid that person 510, 15, 20, $30,000, which is the most commission ever paid a human. So therefore, I must trust them. I got to be consistent with that.00:25:36:09 - 00:26:08:00UnknownLet me ask them about a flaw guy. Let me ask about you. Get the idea. So you being that person, we're just talking about a world where maybe you're going to lose a few points in the House, but you're going to pick up money everywhere on everywhere else. Well, you begin to monetize on your connections and obviously inside of the rules of respites and run and, you know, rounding this out, Mike, all we did is we found the very clear conversion rates was the highest from a real estate agent.00:26:08:02 - 00:26:28:22UnknownThen anybody else when getting a referral for solar. So after seeing that over and over and over again, I said, Wait a second, I'm just going to build a platform that's only for brokers and agents. I'm going to become a service provider to that world so that I can bridge the gap for them. I want to service them, bridge the gap for them, for B to B to C, let them go sell my shit.00:26:28:24 - 00:26:50:11UnknownAnd now when we do a commission split down the middle between our sales, the solar side and the real estate is do a commission split sharp. It's coming from Chicago. Like solar to me is somewhat new. I've been out here five or six years, but it's like and I'm like solar. It's all solar, you know, what is that?00:26:50:11 - 00:27:08:09UnknownAnd you live in the winter, you're from the Midwest. But I didn't realize I know some agents that are crushing it and they're making more money on solar than they are on their real estate business. And it just it it makes sense is because you guys got to look at it. Here's here's what we're really talking about is you have to become that one known resource.00:27:08:11 - 00:27:24:12UnknownAnd the reason why so many agents have trouble staying in front of their networks is because you don't know what the fuck to talk to them about. You sold them a house and everyone's got commission breath and you can't be breathing on someone for 5 to 6 years. They're going to turn you off after year one. If all you're doing is just breathing your commission breath all over.00:27:24:12 - 00:27:43:12UnknownYou got anything else for me, bro? Talking about sales like it's disgusting. You got doesn't mean you stop talking to them, though. Having other value ads, like talking about the benefits of solar, that's content. You could create that reminds them that you're in business, and that goes for every vertical. It's not just solar. Like you have to have no idea how dead ass right you are.00:27:43:12 - 00:28:03:02UnknownIt's actually the lead we create. All these resources for an agent, like all your news posts, generic stuff, text, generic stuff. And if somebody is interested, they're going to contact you and you think this is just the ego. You think sending the Christmas card with you and your kids and the dog and the magic pajamas is what your client from six years ago gives a shit about.00:28:03:04 - 00:28:20:07UnknownDo you get your Christmas card? Looks like everybody else. They don't care. That's all you know. But if you could give them value, add about it any charge or information that how the whole world's going electric with cars. This is why solar is important or pick a different lane. They're not. You're not educating them now that you're educating them, you're the plug.00:28:20:09 - 00:28:39:15UnknownSo like Christmas is coming up, right? So what I would do if I'm selling solar is I would create a case study of how much money I sold or I saved on my electrical bill this year. And then how much of that is going to go towards the Christmas gift for my kids. Like, that's a really easy way to say I sell solar and market solar without being a douchebag about it.00:28:39:17 - 00:29:01:18UnknownThere are so many ways we just have to keep the conversation and anything that involves saving people money right now in this inflationary environment, like my gas out here is six, it's almost seven bucks. We're like at 678 or something goes up and down depending on what comes out of the president's mouth tomorrow. San Diego's the second most expensive power in the country next to Hawaii.00:29:01:20 - 00:29:27:05UnknownI get my my electrical bill last month was $444. Right. And that's because I had the AC running for like 20 minutes. So it's like, dude, it's like, it's crazy. It's crazy. But yeah, I mean, any time you could talk about budgeting, but it doesn't matter. The weather you're selling, you're getting a conversation started and marketing is not advertising, but you must always be marketing and it's hard to market when you can't provide value.00:29:27:07 - 00:29:42:24UnknownSo you have to really reverse engineer what you guys are really talking about when it comes to how do you stay in front of your database and whatnot? Because every single person on your Facebook feed, your Instagram followers, they'll fucking live somewhere, which means have a roof over their heads. Now, how many of them are homeowners and how many of them need solar?00:29:42:24 - 00:30:01:22UnknownBoom. There you go. There's your potential lead list you're going to buy with or without you, right? It's just a matter of who's going get the commission. One part that's really important and this is why we went deep into this, this blue ocean is the real estate world believes that the financial tools that solar used to use are the same ones.00:30:01:22 - 00:30:21:04UnknownThey still use. So if I'm an agent, listen to this. I'm like, I hate solar because they're going to leave the house and it's going to jack up my commission. And they are correct. A few years ago, any of the new financial products, because of there's enough volume now in solar that the banks are like, oh, there's barely any credit default here.00:30:21:06 - 00:30:41:05UnknownSo let's go ahead and take the wheel of the the walls of this, you know, the guardrails. Let's take the guardrails off this now. It's no money down, no lead and the loan transfers. So you go solar in five years, the new buyer comes in, they fill out one piece of paper and they just take over your solar payment.00:30:41:07 - 00:30:57:15UnknownAnd I said, The lead is a fixture filing a.k.a if you don't pay your monthly bill, they're going to come get your panels. Same thing with everything else that you're supposed to be paying for. You don't pay your car, they come get your car. So it's like a repo. Yeah, it'll be like repo. The panels. Yeah, never happens.00:30:57:17 - 00:31:20:12UnknownSo the bank closed in Atlanta in the plane on this one. From the real estate world, their beliefs are all on old information. And I know that I'm like, Oh shit, if I just build a world, I'm just going to go educate everyone I can. That's an agent about the new world. We can all make money together, protect the customer, and unite two industries that have been warring for a while.00:31:20:14 - 00:31:47:09UnknownYeah, very cool. But again, it's a pivot and I think your timing is right on with the conditions at the market are in there right now. But I think the the pivot is just adding services. That's the pivot, right? It's like being one lane. So whether it's solar or something else, the overall language you brought up is you can't live in this belief of I'm only going to do this and it's going to make me rich forever.00:31:47:11 - 00:32:10:16UnknownIt's not now any more. Yep. Yeah. I mean, if I'm you guys, I'm definitely looking at learning how to invest myself. Remember when these market shifts happen, that's when you want to be the buyer. I'm not the person assisting the buyer, so I'll take advantage of some of those couple deals that come across your desk. And sometimes that's all you need to do one or two times a year and there's ways here, you guys, is what we're getting as opportunities around.00:32:10:18 - 00:32:27:11UnknownBut you have to be the one that turn that ship. Not going to turn the wheel for you. And unless you're willing to change and non fear the overcoming of whatever that change is going to be because you're going to get rejected either way. If you think about it right, they don't change and things aren't going well. What's going to happen?00:32:27:11 - 00:32:40:03UnknownI'm going to go broke. If I do change and things are going well, well then I have that lease. I go down with a fighting stance and chances are I'll probably make it as long as I stick with it. Right. I do believe that as long as you're not willing to give up, you will eventually succeed in anything you do in life.00:32:40:03 - 00:33:04:01UnknownSo take it as as you will, guys. Nick, any closing thoughts on this? You know, I think this to me, this is philosophy. It's philosophy as opposed to execute in terms of it's not a skill, it's a it's a it's a philosophical thing. If you just accept change is inevitable and you must change in order to succeed, you must pivot when things aren't going the way you want it to.00:33:04:03 - 00:33:26:07UnknownRight now, all your competition is pivoting. Like, for example, I heard you talk about building a brand. Building a brand y'all build a brand was Web 2.0. That was ten years ago. 20 years ago was Web 1.0. Web 2.0. It started ten years ago. We're now in Web three point 0ai and everything you hear about a high and, you know, blockchain, it's all web three.00:33:26:09 - 00:33:47:09UnknownSo while you're still deciding whether or not you're going to talk in a video, everyone is eating your lunch on building a brand and they're now mastering Web 3.0. You'll be so far behind in everything to close the gap. So don't let that stress. You don't let that give you anxiety. It's about taking consistent daily, nonstop action or is the direction you should be going.00:33:47:11 - 00:34:07:15UnknownAnd and also when you when change is necessary, be willing. Don't resist it. Be willing to accept it, receive it, and enroll with the find your tribe and roll with them in the direction you all should be rolling. Right on, dude. I appreciate your insight, folks, and we appreciate you listening to up. So the rest of marketing dude folks, if you like what you heard here today, follow us on our social channels.00:34:07:15 - 00:34:30:11UnknownMake sure you leave us review on whatever podcast platform you're listening in on and make sure you check out our damn software suite, assist or make sure your brokerage gets it. If you really like what we talked about today, have an ancillary services involved in your business having a whole referral marketing system that build your brand and having it all in one cool place for you to access that your brokerage pays for, Well, you better go knock on his fucking door and tell the buy it right now.00:34:30:17 - 00:34:50:09UnknownGo to sweet assist dot com that's S.W. ETX assist dot com. Thanks for listening. We'll see you guys next week please. Thanks I'll thank you for watching another episode of the Real Estate Marketing Do podcast if you need help with video or finding out what your brand is. Visit our website at WW dot Real Estate Marketing dude dot com.00:34:50:13 - 00:35:06:02UnknownWe make branding and video content creation simple and do everything for you. So if you have any additional questions, visit the site, download the training and then schedule time to speak with the dude and get you rolling in your local marketplace. Thanks for watching another episode of the podcast. We'll see you next time.
In this episode I speak to the Diet Program WW International, Inc, previously known as Weight Watchers. I give you the historical backdrop of the program, the stats and ranking of the program and I explain the basic aspects of how it works. I also give you my personal experience and what I consider the beautiful aspects of the program, WW. Please listen, review and rate the show. And join me in Project 66, to take your life to a whole another level. https://en.wikipedia.org/wiki/WW_International https://health.usnews.com/best-diet/weight-watchers-diet#:~:text=Long%2DTerm%20Weight%20Loss,more%2C%20based%20on%20available%20evidence.Let's go, let's get it done. Get more information at: http://projectweightloss.org
This week on WW, Dr. Megan Buning is back to share some REAL Science for ADs and Coaches including terms like ANCHORING, RSCI meanings, and why you should be Setting Ambitious Goals! THIS is Wednesday Wisdom on The Educational AD Podcast! --- Send in a voice message: https://podcasters.spotify.com/pod/show/educational-ad-podcast/message Support this podcast: https://podcasters.spotify.com/pod/show/educational-ad-podcast/support
Le mix de WW dans 103 Klubb le 26 Octobre 2023 de 18H à 19H Tracklist: Calvin Harris & Sam Smith - Desire (Don Diablo Remix) | Sentinel - Hallucinate | Nicky Romero & TELYKast & Linney - Desire | Sam Feldt - All The Things She Said | Tiësto & Tears For Fears & Niiko x SWAE & GUDFELLA - Rule The World | Jay Hardway & Nadia Gattas - On Fire | Timmy Trumpet & Tinie Tempah feat. Enisa - Blazin | STVW - Inferno | Nifra - Youphoria | Showtek & SMACK feat. Sam Gray - Take My Heart Away | Bassjackers & X-TOF - The Wave (Legacy Edit) | Matt Guy - Every Little Time | AXMO & Nanobii - Euro Fever | D.O.D & Jax Jones feat. Ina Wroldsen - Won't Forget you | Hardwell & Nicky Romero feat. Meryll - I Wanna Dance | Swedish House Mafia - Ray Of Solar (Tiësto Remix) | David Rust - Cultr | W&W & Da Tweekaz - Kriss Kross
Tracklist: 1. 2 Unlimited - No Limit (Original Mix) 2.Hardwell & Nicky Romero feat. MERYLL - I Wanna Dance (Extended Mix) 3.MaRLo & Linney - Roses & Thorns (Oskah Remix) 4.Chukiess & Whackboi, Boris Foong - Flex (Extended Mix) 5.Artento Divini x Davey Asprey pres. A.D.D.A. & onTune - DivAs (Extended Mix) 6.Maarten de Jong vs Corti Organ vs Armin van Buuren - Flash vs The Joker vs Blah Blah Blah (Armin van Buuren Mashup) 7.David Forbes - Dreamstate (Extended Mix) 8.Tony De Vit - The Dawn (Mark Sherry Remix) 9.David Forbes - Underground (Extended Mix) 10.Hardwell - I FEEL LIKE DANCING (Extended Mix) 11.Interactive - Dildo (Original Mix) 12.Armin van Buuren x W&W vs Warp Brothers & Wolfpack - Ready To Rave vs Phatt Bass 2016 (Armin van Buuren Mashup) 13.Jordan Suckley - Warp Speed (Extended Mix) 14.French Skies & Stephane Badey - Predator (Original Mix) 15.Bandi - Squid Game (Psytrance VER) 16.Berg - Alter Ego (Original Mix) 17.Captain Hook - Space Tube 25 (Indira Paganotto Remix) 18.Perfect Stranger - Six Feet Under (Captain Hook Remix) 19.Outsiders - Double Up (Original Mix) 20.Blastoyz - Mandala (Original Mix) 21.Ilai - Floating Clouds (Extended Mix) 22.Ace Ventura - Infinite One (Original mix) 23.Avan7 - Meteor (Original Mix) 24.Alien Art - Mutation (Burn In Noise Remix) 25.Becker - Run (Original Mix) 26.Killerwatts - We Are Psychedelic (Abat & Space Travellers Remix) 27.Rinkadink - Tranzmachien (Spectra Sonics Remix) 28.Alien Art - Planet X (Original Mix) 29.Makida - Mahadize (Original Mix) 30.Imaginarium - Skankamolah (Original Mix) 31.Ephemeris - On a Planet Without Life (Original Mix)
Tiffany Jones- Smith Texas Kidney Foundation, CEO, Founder Kidney disease is under-recognized, under-diagnosed, and under-treated. This powerful show brings Mrs. Jones-Smith and Dr Pinkston's personal kidney disease experiences to k the forefront. We also highlight Mrs. Jones-Smith's exceptional Harvard education and confrontations at the be Congressional level to change policy and advocate for the seriousness of this national crisis. Dr Pinkston and Mrs. Jones tackle the myths and lack of appropriate diagnosis and therapy for kidney disease, as well as define multiple WW resources for patients and families suffering from this under-represented crisis.See omnystudio.com/listener for privacy information.
JOACHIM GARRAUD & MIRIAM LOVE - RUNAWAY HEARTBREAK - MILTON SHADOW Remix Argy, Omnya_Aria_(Extended Mix) MORTEN_Good God_(Extended Mix) Showtek, Ida Corr_Let Me Think About It Again_(Extended Mix) MK, Sonny Fodera, Clementine Douglas_Asking (feat. Clementine Douglas)_(Tiësto Extended Remix) Esteban Lopez, Binomio, Fruela_Lover Why 2023_(JUNYO Remix) Zedd, Martin Garrix_Follow_(Extended Mix) Sash!, Inna, R3HAB_Rock My Body (with SASH!) [W&W x R3HAB VIP Remix]_(Extended Mix) Sentinel_Get That Love_(Extended Mix) Hardwell, Machine Made_Human_(Extended Mix) Danny Avila (ES)_Chase The Sun_(Extended VIP) Lady Gaga - Just Dance (GALLARDO Remix) Peggy Gou - Nanana (Andrea Fiusco x Yub VIP Remix) David Guetta x TV Noise - I'm Dunno Good (Ben Lemonz 'Fuvi Clan' Bootleg)
Argy, Omnya_Aria_(Extended Mix) Tiesto, Swedish House Mafia_Ray Of Solar_(Tiësto Remix (Extended Mix)) Showtek, Ida Corr_Let Me Think About It Again_(Extended Mix) MORTEN_Good God_(Extended Mix) Esteban Lopez, Binomio, Fruela_Lover Why 2023_(JUNYO Remix) Bennett_Vois sur ton chemin_(Extended Techno Mix) Hardwell, Bright Lights_Shotgun (It Ain_t Over)_(Extended Mix) The Underdog Project - Summer Jam 2k23 (Limitless Remix) Steff Da Campo x Mo Falk - Deeper Deeper Love (Ben Lemonz Bootleg) Meduza - Phone (LIGHTZ Bootleg) Tony Jay - Bim Bam Boom (Extanded) EVERYTHING IS GOOD (Tom Shooter Mash Up) Sash!, Inna, R3HAB_Rock My Body (with SASH!) [W&W x R3HAB VIP Remix]_(Extended Mix) Sentinel_Get That Love_(Extended Mix)
Welcome to another episode of W@W! In today's episode, we have Amy Keller, the CEO of Climate Candy, a company that turns problems into Candy! Amy is not just your ordinary CEO—she's a 7-time Ironman and a vegan triathlete, embodying her passion for sustainable living and promoting a healthy lifestyle. At Climate Candy, they're all about upcycling perfectly imperfect food, contributing to the fight against the alarming global food waste crisis. Did you know that a staggering 40% of all the food grown globally goes to waste? Amy sheds light on this issue and points out that Nogales, Arizona is a significant entry point for produce into the United States, with 2/3rds of it being distributed from there. Shockingly, a quarter of the food produced in America never leaves the farmer's land. Amy introduces us to the concept of "Stealth Nutrition" as she reveals her favorite candies, which surprisingly include fruits and vegetables. She emphasizes the importance of root vegetables, highlighting their dense nutritional value and how they provide essential plant fiber that keeps us feeling full and satisfied. We dive into the intriguing origin story of Climate Candy. Initially an ingredient company, Amy's desire to make a positive impact clashed with the reluctance of big food corporations to embrace change. Amy shares how Climate Candy's manufacturing facilities are strategically dispersed across the globe to process fruits and vegetables based on harvests, seasons, and locations, underlining their commitment to sustainability and efficiency. A remarkable aspect of Climate Candy's mission is educating children about the food-to-plate journey, imparting vital knowledge about food origins, and fostering a deeper connection with what they consume. Starting with a direct-to-consumer (DTC) model and thriving on the Thrive Market e-commerce platform, Climate Candy eventually transitioned into retail, broadening their reach and impact. Amy also discusses their efforts to utilize compostable packaging, aligning with their eco-conscious ethos. We learn about "Duffle," the trending food ordering app on college campuses, and delve into the challenges farmers face in harvesting their entire crops, prompting us to question the current state of food distribution systems. To wrap up our conversation, Amy offers a glimpse into the exciting future of Climate Candy and her personal favorites. We're left inspired and motivated to join the movement towards a more sustainable and mindful consumption of food. Season 3, Episode 61: Climate Candy: Website Linkedin Instagram TikTok Connect with Amy Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. Entrepreneurs and CEOs, are you: Searching for distributor or broker partners? Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow. Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO) Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP
This week on WW, Lauren Evans -Account Executive with SNAP!RAISE - shares some tips for the upcoming NIAAA National Conference in Orlando. December is still a couple months away but Lauren offers some great ideas on how to make the most of your experience! THIS is The Educational AD Podcast! --- Send in a voice message: https://podcasters.spotify.com/pod/show/educational-ad-podcast/message Support this podcast: https://podcasters.spotify.com/pod/show/educational-ad-podcast/support
Natalie Byrne is the founder of ‘blank space', an impact and communications firm, where she works with mission-driven brands, top CEO's, celebrities, and philanthropists to activate their platforms, scale their impact, and create a meaningful legacy. Positioned at the intersection of impact, business and culture, her unique perspective creates the space for conversation that challenges the status quo and moves us toward future-forward solutions.Clients include global brands such as WW, Unilever and Kroger; known as the ‘Founder Whisperer', she also supports Founders and C Suite in the M&A process and post-acquisition on their impact, legacy and thought leadership.She was honored to be a White House delegate under President Obama traveling with him to Kenya for the State Department's innovation program for entrepreneurs. She works closely with the United Nations on innovative leadership and an integrating the private sector under the SDGs. A passionate speaker who is not afraid to tackle the tough issues, Natalie's insights have been featured at SXSW, United Nations, Cannes, Sundance, Vox, UCLA Anderson Business School, the White House, the Guardian, New York Times and many other outlets.
The market is coming down, you can't deny it. Eventually we will all have to figure out how to sink or swim. How can you adapt to succeed in a down market? The money isn't gone, it just isn't where you think it is.ResourceCheck Out Jim's WebsiteReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:What's up? Ladies and gentlemen, welcome to our episode of the Real Estate Marketing Dude podcast. I think we just had 8% interest rates. The market is slow. What are you going to do? Hey, if you're a real estate broker or you're a team leader, it is fucking recruiting season all day, every day. Because every single time the market shifts, agents are who are spoiled about how easy business was.00:01:40:23 - 00:02:01:20UnknownThey weren't really looking at their brokerage for support. But when things shift like that, the number one thing all agents industry I look in is who's going to help me navigate the mess that we're in, the slowness that I'm experiencing. And if you're in the business of recruiting, this is today's episode is going to be how to feast and famine, feast or famine in a changing market.00:02:01:20 - 00:02:17:00UnknownThis is going to be on how you feast because it's markets like these that are honestly the easiest time to recruit. It's very difficult to recruit when everyone is doing well because what's the purpose of recruit? Hey, I'm doing well. I don't need you right When you're getting your ass kicked, you're like, Should I need some help? I need a coach.00:02:17:00 - 00:02:36:16UnknownI need to switch brokerages. Maybe I'm with the wrong people. Maybe I'm with that. What my predictions are going to be, I've never I've been roasted for 20 years. I've never seen 8% interest rates before in my career. So this is new to me as well. But what I know is that people are hurting right now and people are looking at what am I going to do next?00:02:36:16 - 00:02:56:10UnknownAnd they're scared. 90% of the real estate agents out there have never seen a shift like this. So if you're a team leader or broker owner, the chances are you've been in the business longer than most of the people you're trying to recruit early. Usually that's how it used to work. Today you have people in the business for two years and all said in their coaches and their influencers and all this other stuff, but we need to go back to the basics.00:02:56:10 - 00:03:15:05UnknownThis is a very healthy thing with the right mindset. So without further ado, I want to go ahead and introduce our guest. We had him on about like the Kova days, if I'm not mistaken, a couple of years ago, years ago now, three years on, his name is Mr. Jim readily jumped. Hello. Hey, man. Thank you for having me back on the program.00:03:15:05 - 00:03:31:15UnknownAlways a pleasure, Mike. What are we going to get into today? Let's talk about recruiting because it's recruiting season, As you mentioned, I just saw a stat that was 90% of all the agents operating today have never been in a market with 5% interest or greater. And so when you look at that, you know, you've got a lot of agents who are exiting.00:03:31:15 - 00:04:00:02UnknownThe latest numbers show that about 80,000 agents have already exited this business. Now we've got a double whammy hitting the market. We've got a whammy of, you know, people just not ever experiencing a down market. They've been in an upcycle for the last ten years. But now we've got something else is setting the market. There's a lot of fear around which is buyer representation back BS now under attack by the Department of Justice in two major lawsuits and major players like Remax Keller and Re Max.00:04:00:02 - 00:04:30:07UnknownBut anywhere Keller claims is on the list. But Remax got major MLS. Those that are settling in the settlements are saying basically we're going to make sure that sellers now have an option not to pay back agents that don't know how to deal with that are going to exit the business as well. So now you got a double whammy in the market where you've got a tremendous amount of pressure build up and as you mentioned, it's a great time to recruit because agents need guidance, they need playbooks, they need a strategy because most agents have been market driven, not strategy driven.00:04:30:07 - 00:04:46:07UnknownAnd when the market turns, they're just upside down immediately. Yep, very well put. I didn't give people give you the proper introduction, so I want you to tell people why they should listen to you. So today, how long have you been in the business? Really quick. Now let's get into this because yeah, guys, he knows what he's doing.00:04:46:07 - 00:05:03:17UnknownHe coaches brokerages and teams and all over the country. So really pay attention to what's going on here, because even if you're an agent listening to this, you need to find a broker that's doing the things we're going to tell you about, period. Right. So, Jim, go ahead and give me your accolades. So I'm going to give you a really brief rundown.00:05:03:17 - 00:05:29:06Unknown33 years in the business. I started it in the back in the late eighties, early nineties, when interest rate my first house about ten and a half percent interest. I thought I was so lucky to get it. So been through those upward cycles and interest rates. But at first year in the second year, the business took 150 listings, got a lot of accolades and 21 Centurion Awards of my first company at 23 agreed that to 17 offices sold that No.00:05:29:06 - 00:05:50:07UnknownSix right before the crash, spoke for NPR for ten years, grew another company in southern Oregon from 38 agents to 250 agents. Now that company is in the top 500 companies in America by volume. In a small, powerful population base of 80,000, our average agent productivity is about $7 million per agent. So doing something right, that's my version.00:05:50:13 - 00:06:08:05UnknownLet's let's get into this because you just mentioned something I wasn't planning on talking about. But yes, this is like the perfect storm. You have super high interest rates that nobody's used to. You have unaffordability, you have high inflation rates. You know, people are worried about their finances. 80% of people today don't believe buying a house is a good investment.00:06:08:07 - 00:06:24:00UnknownAnd then you have the other side of it with this NAR thing going on. And what's really you guys commission compression is real, like the days of you when this shit hits the fan and when it's all settled, you're not going to get a five or 6% listing agreement in my opinion, anymore. I think everybody is going to get cut.00:06:24:00 - 00:06:49:15UnknownSo not only are you're going to be making less money than you're ever used to now, that's not necessarily a bad thing. Okay, So this is the stage. This is the business that we're in today, guys. So you have two options Adapt and change or die. Yep, one of them. So let's talk about adapting and changing and let's first get into brokerages because whether you're an agent listening to this or not, I know Jim's going to speak through like if you're a broker owner, here's what you should be doing.00:06:49:15 - 00:07:06:11UnknownBut if you're an agent, you need to be following people that are doing the stuff we're telling you. Okay. So, Jim, what do you do right now? Like, what do you we're saying it's it is recruiting season because people want to be part of something where they know the direction. And when everybody is walking, it's sort of like if you go to a haunted house, it's Halloween going haunted house and it's pitch dark in there.00:07:06:11 - 00:07:20:10UnknownYou're sort of like, what the hell's going to pop up here? And you're sort of tiptoeing all the way through. You just want to turn the damn lights on and walk through and exit the door. Right? Right. So what do we do in these shifts, Jim? What's the first thing that you're going to do as an agent today?00:07:20:12 - 00:07:36:23UnknownThe top three things you can do and we're training our agents to do this right now is just to be on the cutting edge. You gotta look at this as an opportunity for growth. And you got to look at this is not a challenge, but an opportunity. So here's the opportunity for growth. Number one, you need to act as if this change has already occurred.00:07:36:23 - 00:07:53:21UnknownAct as if we're five years out from these lawsuits being settled because they are going to be settled. They're being sold right now. These are the major lawsuit goes this goes to court October 16th, one of them is going to settle. And the outcome of that is going to be, ah, the way we collect fees from buyers is probably going to be we're going to collect it directly from a buyer.00:07:53:23 - 00:08:12:01UnknownSo let's assume that's already changed, right? I taught that too. I taught the accredited by representation class for ten years. So he used to teach us for years. But here's what I'm going to change. I'm going to start treating buyers the same with the same respect. I treat sellers, meaning I do a buyer presentation every single time when I'm with a buyer and I say, Hey guys, can I just take a few minutes and show you how I work?00:08:12:03 - 00:08:27:10UnknownCan I just kind of walk you through the process of how I work with all my buyers and now I'm going to open up maybe a digital presentation of here's the process, here's the five things we need to talk about as you're working with the buyer. And during that buyer presentation, just like with the seller, I'm building value in my services.00:08:27:12 - 00:08:42:20UnknownNow, let me tell you the key part of your your, your, your proposition, your value proposition. It's not finding them in the home. C most buyers today we hear it all over the internet. I can unlock a door and I can search for homes myself. I don't need a realtor to do that. So we got to take that off the equation as fast as possible.00:08:43:01 - 00:08:57:20UnknownAnd what we say is, you know, finding the house is really the easy part. And then we say the hard part is what comes next. And now I'm going to build my value from here on out. Now, how am I going to build that value? I'm going to say, so what I do is when we find that house, here's here's here's the steps I go through.00:08:57:20 - 00:09:14:02UnknownWe're going to do some deep research on the house. I'm going to check the assessment data, I'm going to check the planning data, and I check the zoning data. I'm going to check the overlays. We're gonna look at what the seller paid for the house the last time, the refinance, the property, all the trends that are happening. That neighbor over the last five years, we'll do an in-depth buyer, CMA, on that property.00:09:14:02 - 00:09:36:20UnknownWe'll see if there's any red flags on the permitting. Have they not pulled the permits for the last construction? They've done that deep in the house. You're going to know more about that house and the on has about that house by the time I'm done. And then once we know about that house, my real skills are going to show because I'm now going to talk about negotiation, that negotiation aspect of your skill set is the number one value point that buyers look at from you.00:09:36:22 - 00:09:55:24UnknownThey want the best negotiator in the market. It's just like a surgeon and the best surgeon. They want the best negotiator. Then he got approval with testimonials and back it up and show them proof of life, how you've helped other people negotiate great deals. Now you're going to set the stage for you are worth whatever you're asking. I'm not worth 1%, 2%, 3%, whatever your number is going to be.00:09:56:01 - 00:10:13:22UnknownAnd you're going to have to set that number. It's not going to be like I'm just accepting what the seller is offering. It's going to be I'm going to be charging a buyer. What's that number going to be? Right? So step one buyer presentation set, you know, you're in a value proposition. Step two is really understanding the buyer representation agreement in your market area.00:10:13:23 - 00:10:29:03UnknownWhatever state you're in, there's a buyer representation agreement that's already been created. You need to get it out, you need to read it, review it and understand and be able to present it just like you can listing appointment at listing point of the listing documents. Right? And number three, you got to start roleplaying this with somebody in your office you trust.00:10:29:03 - 00:10:46:09UnknownYou've got to actually practice, practice, practice. I call it the three step method of practice. You had to memorize a presentation cold, you got to internalize it so I can turn any page of my presentation or have any objection thrown at me and I can respond instantaneously. And last I got to personalize in real time to the client I'm dealing with.00:10:46:15 - 00:11:01:00UnknownSo those are three things we're talking about. Like it. So I'm going to dig deep a little bit further. It's crazy that a lot of people don't do buyer like I started doing buyer console. That's how I learned all the business. I was only 21 years old and no one took me seriously. I was an alcoholic pretty much at that time.00:11:01:00 - 00:11:16:05UnknownLike just at the bars every day and then had to go meet with someone that was ten years older than me, literally, and tell them. On why they should buy a house. So I knew instantly I had the world against me in all odds against me. Because why are you listen, this punk kid who just got out of college talking about your wisest investment ever?00:11:16:11 - 00:11:29:00UnknownWell, I got really good at presenting, and I got to build my worth in there. And I would tell people straight up, Look, I don't really care what you buy. I don't care where you buy. I care what you buy. And the only reason you're going to hire me is because I'm going to get you a better deal.00:11:29:00 - 00:11:48:13UnknownThat's the reason I have a job, right? You know, it was just it was just straight up. But there's going to be a lot of other things. Like you guys have to look at your business today as a no differently than a restaurant does. What's the experience that you actually provide? Are you going to give them hair in their food or are you going to actually walk away and they're going to be talking to everyone else about why they should come visit your restaurant?00:11:48:15 - 00:12:03:01UnknownAnd this means you're going to have to stack your offer. The days of opening your doors and closing them like there's going to be part of the job that's going to be like 4% of it. Yeah, this is facilitation is also another way to build your value. Like you have to sell your service and be like, like I'm a bulldog.00:12:03:03 - 00:12:19:06UnknownI'm going to get you the best deal. And the only reason people hire me is because I'm good at finding deals. Some some you guys are going to develop off market deal finding abilities that's gonna be very high in demand. Some of you guys need to facilitate the entire deal. That means you have to do a hands off, buy a house with me.00:12:19:11 - 00:12:38:07UnknownI'm going to give you your movers. I'm going to give you the the whole process. I'm going to turn on your utilities for you. I'm going I mean, it's literally got to. You are no longer a real estate agent. You're fucking Home Depot, right? I love it. Well, and I like this idea that you got to create your own unit.00:12:38:07 - 00:13:00:22UnknownYou are. You're talking about your unique selling proposition. What is it different about you than the 5000 other realtors in your marketplace? And a couple of things that we've been talking to agents about is like you're saying buyer concierge services. And here's a classic example that most agents take a buyer, they meet with them, they find out their criteria, they plug it, and then their criteria list on their website, and then it just spits this stuff out at their buyer.00:13:00:24 - 00:13:16:08UnknownAnd the buyer every morning gets an email. Here's the five properties that match our criteria. Pretty soon, within about three or four days, it becomes noise and they're like, Delete, delete. Billy till they do what a great agent will do is say, I'm going to say to that list, but I'm in a curated. So every day you're going to get it, I'm going to get it and then I'm going to go back.00:13:16:08 - 00:13:31:06UnknownI'm going to give you the notes because I've already seen a lot of these houses. I'll tell you which ones, the Best Buy, which one we got to go see right now, today. So you can now going to get those notes. Now the notes become valuable. Now they come a lot because you're curating. That's a classic example of adding value to a system that's already out there.00:13:31:08 - 00:13:45:07UnknownYeah. And this includes having coffee ready in the car when you pick them up. Like that was a that was a must for me. I would bribe people with gifts, dinners, lunches, whatever, because as soon as I bought them something, I knew they're loyal to me and I used to pick them up, literally. I go, You're not driving.00:13:45:09 - 00:14:07:05UnknownI can't stand when agents like it. Follow me. No, the help get them in the car with you. That's when you're actually building your rapport with them and generating referrals off of the relationships they have access to. So, like, all of these things are such little big, big, big keys. Now, I don't personally, though, I don't see a buyer like, look where I'm at in California.00:14:07:05 - 00:14:22:24UnknownI don't see a buyer paying 3% of a purchase price to an agent at $1,000,000 like. So you're going to charge me 30 grand cause you can't finance that. I do think there will be a lender that comes out with financing rolling commissions and that's what content lenders like. Where are you guys at? Like, why isn't it hot out already?00:14:23:01 - 00:14:37:13UnknownYeah, but I believe that's what's going to be if, if you're listening, you're in the lending world, that's what I would be focused on. How do I create a product to finance buyers agent commissions? And then I'd go after every single buyer's agent in the world, and now you'll have all the business you need without spending a fucking dollar on a great.00:14:37:13 - 00:15:01:05UnknownYeah, that's got to be a product that's going to be rolled out for sure. That that will be the challenge and that's going to see commission compression. I bet you will see a lot of agents go to a flat fee and they'll say, I just charge five grand, I charge ten grand, whatever the number happens to be. That's going to be a conversation with every brokerage and every age in America is, first of all, as a broker, do we have a set standard like we're going to have a minimum standard in our office, just like we have a minimum standard, probably with seller listing fees?00:15:01:07 - 00:15:19:21UnknownAnd what's that standard going to be? Right. So we're all going to have to make these kind of really tough decisions here in the next probably six months to a year of how we're going to run our business and how we're going to what we're going to charge for buyer representation. I would focus on building options. Here's option one where you have like, you know, I'm barely working on your deal.00:15:20:02 - 00:15:38:07UnknownHere's option two that you got me mentally involved and here's option three Why? Well, if I can sleep until I get you what you want, right? And then you're going to have those different things. Now let's go to the brokerage. And because we're laying out what you should be building the environment for. Right? So like, if we're telling agents what what to have.00:15:38:07 - 00:16:05:11UnknownWell, here. Here you go, Mr. Broker. We know commission compressions real like we have a software we just released. It's called Suite Assist, and it's all about teams and brokerages. But a major portion of that are ancillary services and profit maximizers because we know this is coming. So we have relationships with vendors like solar, for example, handymen movers, where agents can make multiple streams of income around the transaction, because we already know that you're not going to getting the two and a half percent.00:16:05:13 - 00:16:24:11UnknownYeah, no, as a team or broker leader, what I'm doing is I'm filling up all of my affiliate and local vendors and service providers so that I could help my agents create a better experience so that they could earn that commission. They're going to charge the individual agent is very rarely going to put all this stuff together, the team leader or broker owner.00:16:24:11 - 00:16:43:14UnknownTheir responsibility is to do just that. You need to build the rest around. Your agents are going to cook in home. I love it. Love it. It's very similar what you're talking about with brokers already realized about ten years ago, some brokers, and that's why they added mortgage and insurance, some of them and title some of them because they saw commission compression at the brokers level.00:16:43:15 - 00:17:16:02UnknownNow we're going to see it more at the agent level and you're giving them a solution for that, which I think is absolutely brilliant. There's a couple and even in the lending world, this is the type of mindset you guys got to think, how can I monetize the things I'm already doing today? Yes, right. And like just in the just in the like the lending world, you can there's a million of these companies now and you could go out and get your MLO, your mortgage loan origination license and you could just refer the deal over to the lender and then you can make a rip off of that.00:17:16:04 - 00:17:31:05UnknownRight, right, right. So there is ways that you're going to have to look. And it's actually very healthy because whoever wants to rely on just one stream of income and I'm not talking about your going to get rich off the you're going to get you're going to have a couple dollars coming in from every which way you might sell a mover service.00:17:31:05 - 00:17:51:11UnknownRight. And but you might only make $100 off that move or service. But it's know it's on the books, but there's three or four other of those different transactions around the real estate transaction that you can absolutely monetize. And I think that's the going to be the future of of, of this business is you're no longer a real estate agent.00:17:51:11 - 00:18:06:11UnknownYou are like your Home Depot and you have to provide all kinds of services all around, not just the transaction of the House but the ongoing servicing of it. Yeah, hundred percent. And that and I think agents that do that are going to be more like the concierge anyway, which is what clients want. They want one stop shopping.00:18:06:13 - 00:18:30:08UnknownYep, for sure. So let's get into this here. I have a question I want get your opinion on this or I, I agree. I think buyers are going to like, do a flat fee type service, but I do think that in the way that I'm reading the lawsuit, you might know more about this tonight than me. You have a lot more insight in it.00:18:30:10 - 00:18:48:01UnknownTheir lawsuits aren't going to say that you can't offer a cooperating commission. No, They're going to say, like you, if you're offering a cooperating commission, you got to tell the seller straight up, hey, I'm going to charge you 4%, but I'm going to use like one and a half percent of that to pay out a buyer's agent to entice them to come get the house.00:18:48:03 - 00:19:17:00UnknownRight. Right. And in the event that buyer's agent doesn't sell the house, I not on my own, then I'll drop that percentage. But you're going to pay a buyer's agent to entice them. Is there any do you see any language that doesn't allow that? No. I think what would the the language of all the lawsuits that I've read and I've read them, I think all of them is that it's going to basically when you go to a seller, there's going to be a requirement that says, listen, Mr. or Mrs. Seller, you know, you can offer a buyer agent commission if you'd like to, but you're not required to if you do choose to offer one.00:19:17:05 - 00:19:33:21UnknownYou know, here's what's happening competitively in the market. But there's not going to be this situation where they're forced to offer one because of what's happened over the years, is that all these MLS is that are owned by realtor organizations, that that's been a requirement that you have to offer Vasya by raising commission. So you're going to see that go away.00:19:33:23 - 00:19:51:13UnknownI think that's inevitable. That's going to happen. The question mark really is will Sellers still offer a back when given the option not to? And that's a question mark. We just don't know yet. Yeah, it's going to be on how you pitch it. Yeah. Because what's going to happen is in the news media, they're going to pick up on this.00:19:51:18 - 00:20:09:17UnknownWhy would you ever pay somebody that to represent somebody that's working against your interest financially? And, you know, when people actually start to kind of think about that, a lot of sellers can be like, why would I do that? Why would I pay somebody to work against me? As makes sense? And that's that's the whole pitch. Yeah, it's interesting.00:20:09:22 - 00:20:26:15UnknownThere's so many different ways to spin it. Yeah, I could honestly see both. Like, I don't like the arguments, but I can understand where they're coming from. I don't doubt that it's going to cost lots of people that won't be able to get into a house because they won't be able to afford to pay an agent. So it's going to it's going to hurt the industry, in my opinion.00:20:26:17 - 00:20:53:17UnknownSo now let's look at opportunities, though, because let's be honest, like the the less agents are, the transactions are still going to happen with or without real estate agents. People move, right? So you're going to see a lot of agents probably leave the business. But, you know, and just think to yourself, like, how many times have you lost that one or two deals a year to like little cousin Billy who just got his license or ansu the blue haired realtor and invite her to do She is a billionaire, but she went got her real estate license because she just needs some to occupy her time with.00:20:53:19 - 00:21:17:18UnknownAnd every single year you lose a couple. Those are gonna be losing those deals. Yeah. As much anymore because there will be less transactions or I mean less agents and then it's just going to be. But I think that's what's coming, what's going to happen to Na Na is I'm in trouble right now because na with the settlements that are just they haven't been approved yet but with first of all Redfin bailed out everybody thinks Redfin bailed out because of the sexual harassment suits that are happening.00:21:17:20 - 00:21:35:13UnknownThat's part of it for sure. But if you look deeper into what's happening with Redfin and the reason why Redfin just bailed out Redfin resigned from the board of directors of an are because I refuse to give up on this back issue. And they said, no, we are not going to bend on this issue. And they said, if you don't get on this issue, we're bailing.00:21:35:18 - 00:21:53:01UnknownThey left the board and now they've left. You know, they're giving their agents. They haven't completely left, but they've given their agents the option of not having to be a member of M&A. Ah, but what a lot of people don't realize is in these two settlements now with anywhere they call a banker, think Sotheby's, you know, think these big major companies that are owned by anywhere.00:21:53:06 - 00:22:11:08UnknownAnd now Remax, both their settlement agreements also state that they're not going to require their agents to be in our members. So all the agents at these companies are not going to be required to be an NPR member. You know, are they going to stay or maintain their membership? Our brokerage is going to maintain their membership. The key component will be in their local MLS.00:22:11:08 - 00:22:29:02UnknownIs is it owned by NPR and are they required to be a member? In that case? So lots of fallout here happening. I definitely see many are under more pressure than I've ever seen in 30 years in the business myself. I've never seen it like this. The conspiracy theorist in me tells me this is a set up to get it out of the way so they could go to real.00:22:29:02 - 00:22:44:22UnknownWhat is step two in this whole entire situation? Because who's going to? There's no one left to lobby for the industry after Na's gone. I agree. I don't think many agents are going to be stay on as members because every agent always complains. I see on socials like, Hey, what is not even do anyways? What's the point of this?00:22:44:22 - 00:23:01:00UnknownRight? And that's not his fault for not creating a value, but that's sole purpose of we're talking about. If NA can't particularly value for their own agents, you have to create value for your own clients the same way. Otherwise there's no reason to work with you or be parties. So NA, pay attention. Listen to your own advice writer.00:23:01:02 - 00:23:22:18UnknownAll right, so let's look at this brokerage and let's go into brokerages and what they're doing. The listing agent side is there, but I think it's got to be ancillary streams of income. And then you got to look at different ways to make money. I do firmly believe every single real estate team or brokerage will end up being.00:23:22:18 - 00:23:38:08UnknownI think there's going to be a conglomerate of smaller entities as opposed to super large ones, or there's not going to be like a middle of the ground in. A lot of the smaller ones are going to be rehabs or investors themselves. That's going to be one of their profit centers. And they're they're just going to happen to own a real estate brokerage.00:23:38:10 - 00:23:58:22UnknownBut it's going to be something like that. And there's so many different ways to diversify your ends. What do you see out there and what do you what's your advice for brokers and teams and for the for brokers, their lifeblood and for teams? Frankly, too, if you got to be a great recruiter, right? That's what my brokerage coaching company, we're all about recruiting and retaining great agents.00:23:58:24 - 00:24:13:17UnknownBut if you're not a great recruiter, you're going to you're going to have a real hard time in this market because what recruiting does for you is it brings profitability back into the company. You've got ten agents that have left your last year. If you ever replace those ten agents, you just might have lost $100,000 worth of business net profit for your company.00:24:13:17 - 00:24:31:18UnknownSo you got a challenge. You got to replace those agents with great agents, and it's a shrinking pool. So that means you got to become an expert in recruiting. Absolutely, positively. One thing that I think is going to attract agents, you got to say what's going to attract an agent to my firm? The big thing over the last 20 years is, man, it's always commission splits, commission splits, commission splits.00:24:31:20 - 00:24:51:02UnknownAnd, you know, you definitely got to be competitive, no question. But what's more important than a commission split? And I this is what I got to drive home to everybody. What's more important than a commission split is helping agents close more transactions because 100% of nothing is nothing I can be closing two transactions. You're going to end percent and not make as much money as somebody closing 20 transactions or 15.00:24:51:07 - 00:25:18:19UnknownSo as a brokerage owner, team leader, I got to be able to demonstrate to agents, I'm going to help you close more transactions, bring more money home to your family. I'm going to show you how I'm going to do it, either with playbooks, with strategies, with technology. One of the my favorite things of the agent that brokerages should be doing is actually and team leaders actually starting to think of themselves as a lead source for their for their agent body and saying, I'm going to go create the leads as a brokerage owner or team leader.00:25:18:19 - 00:25:36:24UnknownI'm going to hand them out. Even if there's a fee attached, these agents, the agents will pay the fee all day long and they'll be excited to work for you. And they will never go anywhere if you're able to generate leads. So I think the new paradigm for a lot of these brokerages that are going to be successful and team leaders are I've got to be the marketing company, the branded company.00:25:36:24 - 00:26:00:21UnknownI got to go after these leads and deliver them. That's why. Yeah, I 100% agree you're going to. Yeah, the agents are your clients. Yeah. You're going to have to create trainings for them. You're going to have events for them. If they have socials, you got a sales meetings, but yes, you're going to have to create business or systems for them as well, because you can't, as most agents aren't business people like.00:26:00:21 - 00:26:20:00UnknownAnd this is no knock on anybody like you got in the real estate. That is a good idea and whatnot. But mostly all are entrepreneurs like that. That's just and this is an entrepreneurial space and that's not a bad thing or not. But if you're not that visionary or you're not that entrepreneur, then you join a team and you plug right in there and then you become part of that, right?00:26:20:02 - 00:26:41:12UnknownI hundred percent agree on the on the lead. You're going to have to do something to encourage increase of business, increase production. Yeah. What about what do you see happening with this is something I've noticed firsthand is like over the last few years we've seen a lot of the export of the world now Reals and others. LPT There's Exit Realty.00:26:41:12 - 00:27:02:05UnknownI used to be a broker owner of back in the day or the first commission multi level marketing company right but a lot of those I've seen like if people who left like our broker here in San Diego, like I said I'm coming back to because their downloads are down, like their downline still has to create production, right?00:27:02:05 - 00:27:21:16UnknownYou still have to have closings for it to work. What do you see in Across the Edge? And then as a broker owner, what do you think is the opportunity there? I think that the virtual hybrid model is is definitely a viable model. I think the idea that I'm going to recruit, shoot instead of sell real estate is a flawed model.00:27:21:22 - 00:27:50:13UnknownI thought you first, if you're going to be in real estate, have to sell real estate. And I think that big sell to all these agents out there has been detrimental to the industry and detrimental to them personally because of exactly what you're saying as their downline collapses and it will collapse with agents that have been doing one or two transactions are going to exit the business, then then you've got a problem because now their income stream has gone in half or to a third or to an eighth of what they were getting before and they forgot how to sell real estate because they've been so focused on recruiting.00:27:50:19 - 00:28:08:04UnknownThat's a problem. I think, you know, hybrid virtual is great model. You can cut costs and there's some advantages to that. But I think more importantly, you've got to train agents how to sell real estate and build and build a viable business. That way, if you can come in, it's coming back. Yeah, that's the basics. The fundamentals and the basics.00:28:08:08 - 00:28:28:12UnknownIf you if you just apply that same model and you said, what if we apply that model to attorneys, would that work? It wouldn't work in any other industry. It probably wouldn't work very well. Right. And it doesn't work long term for realtors either, I don't think. But my personal opinion, I agree. Yeah, it's interesting to do that in the attorney world.00:28:28:14 - 00:28:45:01UnknownSo the top three, if I'm a broker owner, what I'm hearing you say is you got to focus on agent problems. First one is production. You have a second one is is education and leadership. Right? What do you do in this type of market? Well, you've never been here before. These are all opportunities, right? Like you guys can be having training events.00:28:45:03 - 00:29:05:05UnknownAnd I love leading with education. I think that's the ultimate way to you have to recruit. I've always said that is when people show up to your education events, they're asking you to be recruited because they're looking for help and they might not know it yet, but they're there for a reason. Right? And if you're the one and you become that shining light on a dark day, well, you just made the job 99% easier.00:29:05:07 - 00:29:21:12UnknownRight. And I think what people will really buy into is culture, too. They want a culture of growth. They want a culture of excellence. They want a culture of leadership. When you have leaders that are walking around kind of with their head in the sand, they're not addressing the current problems. They're just saying, wait until, you know, I'm hearing this big thing now, you know, stay alive till 25.00:29:21:12 - 00:29:42:14UnknownThat's just an excuse. What do you need in 2025? You're going to go broke, right? That's terrible. People are saying that. Oh, I hear that all the time. Stay alive for 25. Terrible. It's almost like date the rate, marry the house type thing. I couldn't stand that one man thought about it. Saying that makes you go nuts. That was it for me and people I agree with you.00:29:42:14 - 00:30:00:19UnknownPeople want to be rescued and you got to be able to be the one that's running the ship that can rescue people and say, how can I rescue them? What's the hottest topics on my market? Educational events also being super present and like you've been coaching for years and years on social media with video content and educating people through video chat as well.00:30:00:21 - 00:30:20:01UnknownI'll tell you what doesn't work. I'm going to give you two things that doesn't work, in my opinion, is you got a lot of people that are hired ISS to cold call recruits. Terrible idea. You're never going to get great agents cold calling with ISIS from wherever part of the world. And the second thing is just relying on social media alone to recruit or putting ads on.00:30:20:01 - 00:30:36:04UnknownIndeed. But you got to look at yourself is as like an NFL, NHL, you know, NBA team owner. And that's the way I recruit is if I'm recruiting the best people, the LeBron James of the world, that means I got to get on the phone. I got to have a conversation. I've got to have a meeting, probably several meetings, and I'm pitching.00:30:36:04 - 00:30:57:03UnknownAnd that's where salespeople are the other day. And when you kind of turn your attention as a brokerage owner into I'm a salesperson selling my company, you're processes will change and you'll get better in recruiting. I like it. And you guys got to be loud. This leadership is probably the would you agree? Leadership right now is the number one thing you could be doing.00:30:57:03 - 00:31:17:20UnknownSo if you're that broker owner like you have to be creating videos, you have to be on social media. And even if your bottom line is hurting, fake it till you make it right now because it won't be long. You need to get out there and be loud because I think people are just looking for that leadership. Yeah, and it sounds a lot simpler than it sounds so simple, though, Jim.00:31:17:22 - 00:31:33:11UnknownIt is. I mean, it's just exactly what we tell our agents to do. You got a prospect every day. We got to recruit every day. You on the phone, five calls a day. You know, from my experience, five calls a day, one appointment, five appointments equals one recorded agent. So I'm just going to I got to get the path is in the math, right?00:31:33:14 - 00:31:48:13UnknownThe fortunes and the follow up what eight what brokerages do is the same thing agents do. We procrastinate. We don't do what we're supposed to be doing, and then we wonder why we're going broke. We got to figure it out. We got to say, Hey, I'm going to take and apply the same standard. I coach my agents to prospect.00:31:48:15 - 00:32:12:06UnknownWe generate follow up, you know, I agree. Jim, any closing thoughts here? You want to provide to agents or broker owners? I think broker owners, the one thing I'd say look at this is the probably the best period of recruiting in the last ten years. This is a wide open window for you to recruit the best agents in your market, bring them into your fold.00:32:12:08 - 00:32:33:13UnknownIt's an amazing opportunity. Look, specifically, if you really want to go for it, look at teams and a lot of these team members that are on a team are suffering. They're really suffering and they're great agents, but they're suffering and they're there at subpar commission splits. They're not getting leads. They used to great opportunity in teams also second, second opportunity, huge opportunity is brokerage acquisition.00:32:33:13 - 00:32:51:06UnknownAnd when I say acquisition, I thought you you're writing a check but that they're walking their agents over to you and you're giving them ten, 20% off the all the agents they bring over the next couple of years. It's a walk over. Huge amount of walk overs are going to happen over the next 12 months. Massive amounts of companies are going to fold up shop, don't let them fold up shop and close their doors.00:32:51:12 - 00:33:08:20UnknownBring them under your under your under your fold. Lots of communication about that with agents at the end of that buyer presentation, what would you look for? That's a really good point. M&A is guys. Yeah, because people aren't going to there's an ego thing there. Yeah, right. And you got someone who had a shop, but the reality is it's not doing as well.00:33:08:22 - 00:33:25:11UnknownThey don't want to shut it down now because I going to feel like a failure. Right. But they want to keep it going and figure out a way to make income and you can absorb them, bring them into your mix. And what what are the signs of finding a brokerage that's ripe for an M&A? It's studying. You got to know your market stat.00:33:25:11 - 00:33:45:15UnknownSo I'd be watching where you where the all the companies are in the marketplace rank them you know, top 50 companies and watch their production numbers We're watching in our market and we've just seen there's like a one and two, we're number one. We got a number two behind us. But then you go down to three and four and five and six and it's like 50% down, 50% down, a 2% down.00:33:45:17 - 00:33:59:23UnknownAnd it these companies that are 50% off or more than last year, they're already losing money. It's just a matter of how much per month And what's the bleed for them. The key thing is you just got to open the door. And the way you open the door is you just invite those people to lunch coffee and just say, Hey, we've admired your company for years.00:34:00:00 - 00:34:16:13UnknownI just want you to know that the door is open. If you ever decide to make it, make a change, exit anything like that. Please be the first person I talk to. They're going to say no initially because it's because it's an ego. But within 3 to 6 months I'll be calling you. Very good. Especially if you're loud.00:34:16:15 - 00:34:33:05UnknownStay in front of them just same way like we do with clients, right? Yeah. They're. They're a good stuff, too, folks. This isn't doom and gloom. There's a lot of opportunity. I know it might be a little rough right now, but it's what do during the times of the hard that make into the times of the good and the people who put their head down right now.00:34:33:12 - 00:34:52:04UnknownYeah, you might take a little bit of an income here for the next few months. That's fine. Okay. But you're you're building a brand right now, and the one who's standing at the end of the day is the one who wins. And I always like to tell people, and you guys with this, don't be the the hare, be the tortoise.00:34:52:04 - 00:35:20:13UnknownThe tortoise look nice and slow. And they won the race because they're consistent. Went back to the basics. Just went left foot, right foot, left foot, right foot, left foot, right foot. Did it take shortcuts and try to do this and try do that? And at the end of the day, who wanted to embrace the tortoise? But so you got to go back to the basics in these times when openly if I'm going to summarize the call today, one is leadership honor percent two as systems stack in your offering on behalf of your agents, if you're an individual agent, you stack your offering and create value.00:35:20:19 - 00:35:41:01UnknownIf you're the broker owner, you need to create value for your agents because you got to assume that they're not going to do it on their own. Lead generation systems to enhance business for brokerages, for their agents, and then ultimately leadership. No one's been here before, guys. If you've been in this market, you have a skill that most people will listen to right now.00:35:41:03 - 00:36:00:00UnknownIf you've been in the last year for those you in oh seven, oh eight or nine and ten days, you got to bring those stories back up. Yeah, but what you did, because that's what people are looking for, looking for that experience. Any additional closing thoughts? You know, I think I think you're exactly right. And bringing some positivity and some light to your agents.00:36:00:00 - 00:36:15:13UnknownPeople want a positive person and that's going to attract agents. You have think of how am I attracting people, going to attract people to your positive messaging every day? It's not negative, it's positive. Don't look at the challenges, look at the opportunities. Every single thing as a silver lining. And we're putting those silver linings out to our clients and our agents all the time.00:36:15:15 - 00:36:30:14UnknownLove it. Love it. Thanks, dude. I appreciate your insight and we appreciate you listening. Another episode of the Estate Marketing Do podcast. Folks, if you're looking to build your brand, stay in front of that database in a very nonchalant system and create ancillary streams of income and your broker owner, or if you're an agent, you can check out suite assist.00:36:30:16 - 00:36:47:02UnknownSo yes, this is a true all in one platform that helps you manage your entire office, but more importantly, it gives your agents a marketing system to stay in front of their database effortlessly, and it gives you the infrastructure to create additional streams of income to adapt in today's current market conditions. So we'll see you guys out next week.00:36:47:02 - 00:37:13:16UnknownSo appreciate you. See you later, Mike. Thank you for watching. Another episode of the Real Estate Marketing Do Podcast. If you need help with video or finding out what your brand is. Visit our website at WW dot Real Estate marketing do dot com. We make branding and video content creation simple and do everything for you. So if you have any additional questions, visit the site, download the training and then schedule time to speak with the dude and get you rolling in your local marketplace.00:37:13:20 - 00:37:16:15UnknownThanks for watching. Another episode of the podcast will see you next time.
Retrika, Alex Mueller, Sam Noton - Fly Apart (Extended Mix) Pete Shade - What You Wanna Be (Extended Mix) Tony Jay - Bim Bam Boom (Extanded) Mauro Picotto, DJs From Mars, MATTN_Komodo_(Extended Mix) Giuseppe Ottaviani_Digital Symphony_(Extended Mix) Sash!, Inna, R3HAB_Rock My Body (with SASH!) [W&W x R3HAB VIP Remix]_(Extended Mix) Peggy Gou_(It Goes Like) Nanana_(Original Mix) Alok, Pickle_Drum Machine_(Extended Mix) Hardwell, Machine Made_Human_(Extended Mix) Danny Avila (ES)_Chase The Sun_(Extended VIP) The Doobie Brothers - Long Train Running (Push3r Remix) Rihanna - Don't Stop The Music (SKINNYFINGERS x Neugasse 29 Remix) Gigi D'Agostino - Bla Bla Bla (HÄWK Remix) Showtek x Firebeatz - Back In Booyah (Ben Lemonz 'Fuvi Clan' Bootleg)
Gary Foster, PhD, serves as the Chief Scientific Officer at WW, overseeing the science-based program and all research initiatives. In this episode, Dr. Spencer Nadolsky and Dr. Gary Foster delve into topics of cognitive behavioral therapy and positive psychology in the context of weight loss.
DONATE You can help support this podcast by clicking our secure PayPal account. For donation by check, make payable to Transform This City, P.O. Box 1013, Spring Hill, Tennessee, 37174. “gwot.rocks” is a ministry of Transform This City, a registered 501(C)(3) We need your help to make this podcast possible. True wisdom comes from God alone through Jesus Christ, who is the power of God and the wisdom of God, and who became the wisdom of God for us. The elite brag about a coming reset, but it is God alone who can brag about such a feat, and he declares through the writing of the Apostle Paul that it is HE, God, who will bring about the true great reset, and that God will destroy the wisdom of the wise and God will set aside the intelligence of the intelligent. As we think about 1 Corinthians chapter one Ww need to allow the Holy, divinely inspired wisdom of God to sink deep into our souls. It will provide the peace of Christ to our lives in the midst of this quaking culture. Check out our YouTube show: "Other Things with... " YouTube ChannelUse this Cut & Paste Personal Invitation to invite your friends to check out “gwot.rocks” podcast: I invite you to check out the podcast, “gwot.rocks: God, the World, and Other Things!” It is available on podcast players everywhere! Here is the link to the show's home base for all its episodes: http://podcast.gwot.rocks/ (Ctrl+click to follow the link) LIFE HELPSDONATE You can help support this podcast by clicking our secure PayPal account. For donation by check, make payable to Transform This City, P.O. Box 1013, Spring Hill, Tennessee, 37174. “gwot.rocks” is a ministry of Transform This City, a registered 501(C)(3) gwot.rocks home page Transform This City Transform This City Facebook email@example.com Thank you for listening! Please tell your friends about us! Listen, share, rate, subscribe! Empowering Encouragement Now segments are based in part on C.H. Spurgeon's Morning & Evening Devotions (public domain.)Unless otherwise noted, all Scripture quotations are taken from the Christian StandardBible®, Copyright © 2016 by Holman Bible Publishers. Used by permission. ChristianStandard Bible® and CSB® is a federally registered trademark of Holman Bible Publishers. Hosted on Acast. See acast.com/privacy for more information.
Le mix de WW dans 103 Klubb le 28 Septembre 2023 de 18H à 19H Tracklist: Matisse & Sadko feat. Justin J. Moore - Promise You | Swedish House Mafia - Ray Of Solar (Mau P Remix) | Dark Heart - Dust | BBE - Seven Days And One Week (BLR Remix) | Don Diablo - Let Me Love You | Armin van Buuren feat. Anne Gudrun - Love Is A Drug | Becky Hill & Chase & Status - Disconnect (Tiësto Remix) | Deorro & Dave Mak & Scheffwell - Hands Up | DJ Aligator & Thoby - Turn Up The Heat | NWYR - Spitfire | KEVU - Orion | AXMO & Nanobii - Euro Fever | Josh Dorey - Feed Your Soul | Showtek & Justin Prime - Cannonball (Dimitri Vegas & Like Mike & Bassjackers Remix) | Vini Vici & Gabry Ponte - Damage | NERVO & Ben Nicky feat. Madlucky - Hey Yesterday | Naeleck & Oddity - Kabuki | Le Shuuk & MERYLL - High On Life
A message from a Real WW Talk member inspired today's conversation. She's done amazing on WW, she's gone down 4 sizes, and she needs new clothes, but she's struggling with imposter syndrome. So today we're going to bat around some thoughts on how to overcome adapting to a new body when you still feel like the old one.Fit, Healthy & Happy Podcast Welcome to the Fit, Healthy and Happy Podcast hosted by Josh and Kyle from Colossus...Listen on: Apple Podcasts SpotifyThe final day to join the Real WW Talk Pumpkin Spice Up Your Fall StepBet is Saturday, October 7th. The game ends November 11th. Achieve your step goals and you'll win your money back plus split the pot with the other winners! Use the game code RWWT or go here: https://step.bet/5WQusvIm7Cb
Welcome to W@W! If you like burgers and fries you will love today's episode with Swizzler, a Washington DC-based ELEVATED fast-food phenomenon known for its crispy chicken, premium smash burgers, fresh cut, twice-fried fries, and delicious drinks. Swizzler began as a food truck concept in 2014 and has rapidly evolved into a major player in the Washington DC food scene, now being available in major sports arenas and throughout the surrounding area. The emphasis has always been on creating a premium fast-food experience with a focus on taste and quality. The Importance of Taste and Sourcing: Taste is paramount in the food industry, especially for a fast-food concept. Swizzler prioritizes delivering an exceptional taste experience to its customers. Sourcing fresh buns from a local baker and making all sauces in-house are central to ensuring a high-quality product. Core Principles in Food: Jesse Konig emphasizes that the core principles, or first principles, in food involve focusing on taste and visual appeal. Understanding that people "eat with their eyes" emphasizes the significance of presentation and aesthetic appeal in the food industry. Perfecting the Smash Burger: Swizzler has set a high standard by using 100% regenerative grassfed beef for their smash burgers, underlining their commitment to quality and sustainability. Twice-fried French fries play a critical role in achieving the desired texture—a crispy outer shell and a mash-potatoey middle. In-House Manufacturing for Excellence: Swizzler's dedication to quality extends to in-house French fry manufacturing for both their restaurants and retail purposes. This in-house approach ensures control over the entire process, contributing to the overall excellence of their product. Advantages of Twice-Frying: The two-step frying process allows for the development of a desirable crispy outer shell while preserving a fluffy, potato-like texture on the inside. The first fry starts the cooking process, making the interior tender, while the second fry creates a crispy crust. This results in a perfect balance of textures. The first fry helps to remove excess moisture from the potatoes, preventing sogginess and ensuring the fries retain their crispiness after the second fry. The second fry creates a golden-brown, crispy exterior that provides a satisfying crunch with each bite, complementing the soft and flavorful interior. It's a popular method for achieving that signature crispy and fluffy French fry that people crave. Season 3, Episode 59: Swizzler: Website Linkedin Instagram Twitter Facebook Connect with Jesse Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. Entrepreneurs and CEOs, are you: Searching for distributor or broker partners? Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow. Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO) Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP
What if dieting actually makes you gain weight? Not because you lack discipline or self control but because it's the basic mechanics of your body? What if you could eating anything you wanted -literally anything- and enjoy it guilt free? What if you never, ever had to think about calories or carbs or had to check your watch to see if it was a time of day when you are "alowed" to eat? What if you could stop obsessing about food? Whether it's ogling the ice cream instead of eating it, berating yourself for bingeing on cookies, or promising yourself that tomorrow you will go the whole 16 hours without eating, what if you never, ever had to think about those things again? What if food were just a normal part of your life? Just like driving to get the kids, reading a book, or watching your favorite show? Do you believe that's possible? It is. Would you like to know how? First, we have to understand Diet Culture. You might think it sounds like a goofy philosophy that doesn't apply to you but I promise it does. How do I know? It permeates every part of our culture. It tells us we are only worthy if our bodies are a certain size and if we look a certain size. It keeps us focused on what we look like instead of moving forward. It causes us to miss out on important medical care. It makes us believe that if we eat certain things -or at certain times- our bodies will look a certain way and our health will improve. This is a lie. It's not a miscommuncation. it's not a misunderstanding. It is a lie. And the more of us who understand it, the less Diet Culture is able to keep us down. If you've ever tried Noom, Atkins, WW, Intermittent Fasting, or any other "program" the promises a particular body shape by restricting food this eipisode is for you. If you've ever refused to by the size clothes that fit you because you are ashamed, this episode is for you. If you've ever skipped going to the doctor because you know they are going to prescribe weight loss, this episode is for you. If you have ever gone to the gym to burn off the dessert you had last night, this episode is for you. Give it a chance. I know it's hard to believe. But if you open yourself up to understanding, your whole life might change. And it's all thank to people like Debbie Lesko who puts on her cape of bravery every single day to spread this message and empower women in droves. Debbie has found recovery from over sixty years with an eating disorder. Now she devotes much of her life to educating others about Diet Culture so they can find joy, happiness and freedom. You can find Debbies Facebook page, Diets Don't Work, by clicking here. You can access the book Debbie references, by clicking here.
Dr. Michelle Cardel is the Senior Director of Global Clinical Research and Nutrition at WW. In this episode, Dr. Spencer Nadolsky and Dr. Michelle Cardel go over the science of nutrition and evidence-based obesity care. Together, they discuss research findings and share valuable insights on sustainable and healthy practices.
On this episode of Real WW Talk, Candice and Rikki discuss the importance of staying focused on the Non Scale Victories that are ahead of us as we face the upcoming challenges of the holiday season. Real WW Talk Pumpkin Spice Up Your Fall StepBet from October 1 - November 11th. Use the game code RWWT or go here: https://step.bet/5WQusvIm7Cb
Cost segregation is often overlooked but is a useful as a value-add proposition and can lead to significant tax savings. Today, we talk all about it.ResourceCheck Out Cost Segregation AuthorityReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:00:02:38:11 - 00:03:09:09UnknownSo how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Webster, Real Estate Marketing Dave. And this podcast is all about building a strong personal brand. People have come to know like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them, Let's get started.00:03:09:16 - 00:03:35:03UnknownWhat's up? Ladies and gentlemen, welcome to the episode of the Real Estate Marketing Dude podcast. Folks, we've been walking around or walking around talking about and around the shift in this marketplace and what the hell you as a real estate agent are going to do to actually earn your split. There's a huge lawsuit going on. A class action settlement.00:03:28:02 - 00:03:50:14UnknownLooks like it's got some legs in the market. We're dealing with fucking 8% interest rates. And let's be honest, the transactions are down. We're at number 60,000 real estate agents have left the industry so far, and these times are times that you want to look forward to, believe it or not, because it's during the shifts that you actually gain market share and make moves.00:03:48:00 - 00:04:16:11UnknownThis is when people start making money, but not the ones that sit and do absolutely nothing and still doing the same shit you're doing 25 fucking years ago. So what we're going to be really chatting about today is how you sharpen your skill set as a real estate agent, a lender, anyone within this marketplace, because your broker ain't going to save you out of this shift.00:04:05:03 - 00:04:39:04UnknownWho's going to save you is your own skill set. And a lot of times, I mean, you're going to get off your butt and learn something new and start providing more value in a market with high inflation and costs. I mean, gas today, I just spent $140 filling up my truck in gas. I'm in San Diego. People want to learn how to save money, period.00:04:25:24 - 00:05:03:06UnknownThere's not a better time than to learn what we're going to talk about today because it has everything on how to save money for your already existing clients. Much of what you could be using for content right now in this day and age, because nobody one of the things that's resonated the most is how do you help people navigate the mess of the economy we're in and the save money?00:04:44:20 - 00:05:03:06UnknownSo without further ado, we're going to go ahead and introduce our guest, Mr. Eric Oliver, who's an expert on cost segregation. And I'm going to let him tell you what that is in a second. So why did you say hello to our guests? So a little bit about yourself and what we're going to talk about why the House is so important today.00:05:00:14 - 00:05:46:18UnknownBecause it is. Yeah, no thanks. My pleasure being here. My name is Eric all over. I'm with a company called Cost Segregation, and we work with investors, brokers, agents, CPAs across the country helping their clients or helping them save money, save tax dollars through their real estate that they currently hold. And so the way we do that is something called cost segregation, which really is just accelerated depreciation on your real estate holdings.00:05:28:19 - 00:06:05:03UnknownSo one of the benefits of owning real estate is you get to depreciate that or take an expense every year. However, that expense typically gets spread out over either 27 and a half or 39 years. And so what we like to tell clients is, listen, I may not even own the building in 27 and a half years, let alone be alive.00:05:47:19 - 00:06:22:13UnknownThe way my wife tells me I eat, I probably won't even be alive in 27 and a half years. So I want my deductions now versus letting the IRS hold on to these. And that's what we do through cost segregation is accelerate those deductions. Interesting. So in other words, you could people if you owned real estate and three realtors and everyone who's on this podcast, you're in the real estate space, you can save your clients money and shit.00:06:13:13 - 00:06:39:15UnknownThey didn't know you could save them money on before. And you're talking about creating a value add and trying to create buzz and trying to add value in today's market. Tell me more and who is your ideal client for This is just a homeowner living. There are these are these real estate investors that have investment properties and is there a difference?00:06:28:24 - 00:06:58:01UnknownSure. So kind of our our ideal customer would be somebody who owns real estate. So usually it's the investor themselves, not so much the tenants or the people living there. It's only the appreciation, only work. So you can only take advantage of it on revenue generating properties. So can't be your primary residence, but any investment property, the way it works is when you buy a property, you don't just buy the land and the building.00:06:54:21 - 00:07:28:19UnknownThink about like a single family residential unit, for example. So I buy that. Let's say I spend 500,000 on it. I'm buying the building in the land, but I'm also buying a bunch of carpet, I'm buying some appliances, I'm buying some cabinets, I'm buying a sprinkler system, my buying a driveway, all those things I mentioned, the IRS says should be depreciated at a faster rate than 27 and a half years.00:07:17:14 - 00:07:47:19UnknownNow, the problem, Mike, is when you give that closing statement to your tax preparer that says you bought this residential unit for 500,000, your CPA, your tax preparer, they don't know the value of the parking lot. They don't know the value of the driveway, they don't know the value of the appliances. What we do, that's what we do is we come in and we take that $500,000 purchase price and we segregate those costs, thus cost segregation.00:07:41:16 - 00:08:04:22UnknownWe segregate those cost into different buckets, which now allows your CPA to depreciate all the appliances over five years versus 27 and a half. And we put a value to those. So we say, okay, of that 500,000 you spend, you know, 40,000 of that was for appliances, you know, 80,000 of that was for a driveway, for the cement, for the sidewalk, all those different components.00:08:04:10 - 00:08:33:19UnknownAnd so that's what we're that's the service we provide as we work with investors and CPAs and brokers on accelerating the depreciation. And now why is it so important for real estate agents and brokers? And the reason for that is it just is one more one more tool that differentiates you from the next guy, right, or the next gal.00:08:25:03 - 00:08:54:16UnknownSo being able to tell your client, hey, I know you're looking at purchasing this property, but what if we can free up $80,000 of cash flow by doing cost segregation once you purchase this? Or better yet, not to get too far in the weeds, Mike, but you've got a client who comes to you and says, I want you to sell my property.00:08:43:13 - 00:09:17:02UnknownThere's an opportunity to save him tax dollars upon sale by doing cost segregation. And so they come to you and say, Hey, wait, I want to list my property with you. I've owned it for ten years. I bought it for a million. I'm selling it for 2 million. I want to list this with you. What if you go back and say, okay, I'll list it, but not only am I going to list it, but have you considered cost segregation?00:09:00:23 - 00:09:35:18UnknownBecause I think you can save 80,000 in taxes upon sale. And so there's a number of reasons why this is important, but those are kind of the main reasons accelerated depreciation and then decreasing the tax liability upon self for some of your clients. This is amazing. I've been in real estate for 20 years and I didn't know about this.00:09:18:00 - 00:09:55:13UnknownSo like, this is really cool because I don't know, I don't know about this and I'm going to assume like I'm pretty fucking advanced, like I know my shit. All right, So if I didn't know about this, I'm assuming the vast majority of people are listening. Don't know about this either. But you know what? I've got a great value add to having folks I'm really talking about here.00:09:36:11 - 00:09:55:13UnknownAnd if you go back to this, the last few upsells are really talk. You got to define your brand and your your value in this market. And one of the in any shift like this what always happens is going to be that the investor market is going to be the one that's going to feed you throughout the next couple of years.00:09:52:08 - 00:10:21:10UnknownThat's just the way it is, because people are deal with 8% interest rates and they're you know, you want to work with investors during times like these. I'm telling you, that's where they're still doing a lot of transactions. The interest rate doesn't affect the cash buyer as much as it does a finance buyer today. And that's why that's where the volume is going to be.00:10:07:04 - 00:10:43:14UnknownSo but the point being is like, all right, what's the difference between you and them? You know, me people, I ask this to Eric like what I would brand agents are different business and I know Kevin answers question like what's the difference between you and every other agent in your marketplace right now? And they're all like, Well, I'm going to do a good job.00:10:26:04 - 00:10:43:14UnknownI that by, you know, customer service. A customer service, yes. We know that you have to have customer service that's that's inferred. But this is the type of stuff that we're talking about. Is it the riches are in the niches. And the one that actually knows and is most knowledgeable is always the ones I in demand. That's why doctors get paid so much money.00:10:43:07 - 00:11:16:13UnknownThis is a my quote is Billie Jean said this once. This is like the doctors get paid a lot of money because there's only so many doctors. If they're cleaning houses, they wouldn't be paid the amount of money as they are. And that makes a lot of sense. This is a skill set and people who have skills get paid, folks.00:10:56:24 - 00:11:16:13UnknownSo I want to put this in a context, and I see you've got a couple of case studies on your site, so I just want to walk through and tell them in a story, I'm going to pick a case study from your site and just walk through how this would work. And you probably know the one I'm going to grab is going to be the residential rental one.00:11:12:04 - 00:11:36:07UnknownAnd let's just walk through in context how this actually works. All right. So I'm a real estate agent. I have a client. I bought a investment property, residential. It's under four units. And in this particular case study, walk me through I'm going to walk me through what I would do, my involvement on this case study and how I would literally one up like my competition store.00:11:33:01 - 00:12:02:12UnknownSo so, for example, you've got a client, they buy a four plex, for example. I don't know the exact numbers on the case study online, so I'm just going to use numbers that they're describing. So I don't have the calculator out. But let's say you buy a four plex, let's say you buy it for $1,000,000. Let's say it's a million X, let's call it 1,000,002, because one thing we do need to mention is land is not depreciable.00:11:55:12 - 00:12:24:09UnknownSo you always have to back out the land value. So you buy it for a million to let's say that land is worth 200,000. So you've got $1,000,000 of depreciable basis. That million dollars. If you don't do cost segregation, you're going to take that million dollars, You're going to divide it by 27 and a half years, and that's going to be your write off every year.00:12:14:03 - 00:12:45:23UnknownSo I'm just going to plug that in my calculator. 27.5 You're going to get a is that right? Yes. You're going to get a $36,000 write off every year for the next 27 and a half years, which is great. That's why a lot of people get into real estate this $37,000, $36,000 write off that acts as an expense.00:12:33:23 - 00:13:04:16UnknownSo let's say I make $136,000 a year instead of me being taxed on 136,000, I've got this $36,000 expense. So now I'm only taxed on 100,000. So again, if I'm in a 30 30% tax bracket by reducing my taxable income by 36,000, I just saved $10,000 in taxes. That's without cost segregation, just standard by 1/27 of a deduction.00:12:59:20 - 00:13:30:04UnknownWhat we do with segregation, what we propose is that again, when I buy that four plex, I also bought some dishwashers, some flooring, some window coverings, some ceiling fans, all those different components that the IRS says, hey, that stuff doesn't last 27 and a half years. And so we typically, when we do our cost segregation studies, we typically segregate around 30% of that.00:13:21:24 - 00:14:28:19UnknownSo on $1,000,000 asset, 30% of that is 300,000. So $300,000 of your million dollar asset, we're going to put it in shorter asset lives, five, seven and 15 year assets, the five and seven year as all your internal stuff washers, dryers, appliances, flooring, etc.. Then you've got a 15 year category, which is all your land improvements, curbs, gutters, asphalt, all the exterior stuff by moving or segregating those items and putting them in shorter life buckets, I'll say it allows us to take that depreciation at a much faster rate.00:13:54:23 - 00:14:28:19UnknownNow, before we go on, Mike, we probably should talk about bonus depreciation because that has a huge impact on cost segregation. Bonus depreciation has been around for a long time. The government uses bonus depreciation to stimulate the economy. So when the economy's not doing well, they say, Hey guys, we're going to give you a bigger write off if you go out and buy stuff.00:14:14:17 - 00:14:52:21UnknownAnd so again, bonus depreciation has been around for a long time. It's anywhere from 10% bonus up to 100%. Bonus Rewind a little bit to 2017, Donald Trump was our president. Donald Trump owns a boatload of real estate. Donald Trump revised the tax code and when he did so, he took bonus depreciation and made some changes that really amplified the amount of tax savings that a investor could have on their real estate.00:14:40:22 - 00:15:20:24UnknownSo two things changed. One is they changed it from 50% bonus at the time to 100% bonus. What that means, Mike, is that any asset that has a useful life of 20 years or less is eligible for 100% bonus. So if I go out and buy a truck today and it's a certain size truck, I can then write off that whole truck 100% of it in the first year.00:15:02:19 - 00:15:39:15UnknownI don't have to spread it out over the useful life of that truck. That's interesting. Yes. So that's the first thing. The second thing to remember, it has to have a useful life of 20 years or less. So real estate normally is 27 and a half or 39. So this is why a lot of tax preparers don't think bonus applies to real estate because they're like, Well, this is a 27 and a half year residential unit.00:15:24:08 - 00:15:56:02UnknownI can't apply bonus, but you can apply bonus if you break out the five, seven and 15 year parts of that asset because those all have useful lives of 20 years or less. That was the first thing. The second thing that changed with the tax cuts and jobs Act was bonus depreciation used to only apply to brand new property.00:15:43:01 - 00:16:18:01UnknownSo you'd have to build a brand new four plex. You couldn't buy an existing one. Well, that changed in 2017 and they added five words to the tax code. It says new to you, the taxpayer. So now you can go buy a building that was built in 1970. It's new to you, the taxpayer. You do a cost study, separate those five, seven and 15 year assets, and all of a sudden you can accelerate, take 100% of those.00:16:08:14 - 00:16:37:22UnknownSo it doesn't matter that length of time, because if you're going from 27.5 down, you pick what time you want based upon how long you're going to hold the asset. No. So that we pick it based, Actually not we. The IRS has picked it based on how long those assets last. So carpet only last five years according to the IRS, carpet last typically five years.00:16:31:03 - 00:17:15:19UnknownSo they allow you to depreciate it over five years, a driveway or a land improvement last 15 years. So typically that gets depreciated over 15 years. So cost segregation is going to segregate those items. Then we apply bonus, which means in that example we had with the four plex, if I segregate 30% of that or 300,000 and I take 100% bonus on that, I'm now getting a $300,000 write off in the first year versus if you remember when we first started the scenario, we were getting a $36,000 write off budget.00:17:07:04 - 00:17:34:20UnknownSo now if I make 130,000 in taxes or excuse me in income, in our first example, I remove 30,000 for my depreciate and I'd only be taxed on 100,000. Now, if I applied bonus depreciation, I'm now getting a $300,000 write off. I only make 130. So not only am I going to pay no taxes on my 130,000, I'm paying zero taxes, but now I've got 170,000.00:17:31:06 - 00:18:05:11UnknownThat carries forward as a deduction into next year's tax return, and I'm going to pay no taxes next year. So I just put myself 60, $70,000 in taxes by doing cost segregation and taking advantage of bonus depreciation. So that's kind of a high level. Mike, on how it works on buying an asset. Now let me just talk quickly to the agents, because I think this is probably the most important piece for them that's buying on the buying side.00:17:59:09 - 00:18:30:03UnknownWhen somebody comes to you and they're selling an asset, let's say they come to you, Mike, and they're like, Hey, I bought this. I bought this office building five years ago for $1,000,000, and now selling it five years later and it's worth 2 million. Can you help me out, Agent Of course. The agent's going to say I'm happy to help you out.00:18:18:00 - 00:18:54:18UnknownAnd not only can I help you out, I'm going to save you tax money by doing so. And the way you do that, Mike, is if I buy a building for $1,000,000 five years ago and I'm selling it for 2 million, I just when I go to settle up with the IRS, I'm telling them that everything is doubled in value, right?00:18:34:12 - 00:19:22:03UnknownI bought all this stuff for a million. I'm selling all this stuff five years later for 2 million. So everything's double today. So the IRS is going to charge you on that million dollars of gain. However, my land is doubled in value. My walls have doubled in value. But certainly my dirty, nasty carpet, that's five years old is not worth double what I paid for it.00:18:56:11 - 00:19:22:03UnknownWhen you don't do cost segregation, when you're selling an asset, you're telling the IRS that your dirty, nasty carpet is worth double what you paid for it. And they said, okay, great, it's worth double perfect. We're going to charge you tax on that. What is your carpet worth after owning it for five years? Mike, If carpet is a five year asset, so I've owned it for five years.00:19:16:07 - 00:19:40:00UnknownIt's a five year asset. It's fully depreciated. When I sell it, it's worth zero. It shouldn't be selling it for double what you bought it for. That's crazy. But the problem is, is your tax preparer doesn't know because they've just treated this asset as one lump sum. They know you bought it for a million. They don't know what the carpet's worth, so then they can't break it out.00:19:34:24 - 00:19:58:09UnknownAnd so doing cost segregation not only on the front end when you're buying assets, but also on the back end when you're selling ads. And that's where I think it's most valuable of anybody. If you guys take anything from this podcast, the realtors, when your client comes to you, they've owned a building for a couple of years and it's increased in value.00:19:54:04 - 00:20:26:17UnknownAlways suggest the cost. So they at least have the numbers run because in that example, that million dollar example, you could save your client 40, $50,000 in taxes and you're going to be a hero in their mind. And not every agent's going to tell them that, you know, agents Yeah, go ahead. I think anyone's going to tell them that.00:20:13:05 - 00:20:47:09UnknownNo, that's a tax preparer. Probably. Unfortunately, prior to 2017 and when the tax code was changed, is was it as what's the difference? So the difference was when we segregate that, we say, okay, in that million dollar building, there's, I don't know, $120,000 worth of five year assets instead of taking that 120,000 all in the year in the first year because of a 100% bonus, prior to that, you would have to take that 120,000 over five years because it's a five year asset.00:20:43:21 - 00:21:27:11UnknownSo you basically get a 20,000. Well, I don't know what is 12 divided by five five and some change. You're getting you're getting a fifth of that basically every year for the next five years. So it's still good. You're still taking it from 27 and a half and advancing it to a five year asset. But with bonus, we were taking it from a 27 and a half, advancing it to five, and then we were able to take 100% of that in the first year because of that 100% bonus.00:21:08:13 - 00:21:49:15UnknownSo now I should state that the 100% bonus did expire at the end of last year. So assets that you do this on for 2023, you're only going to get 80% bonus, which is still very, very favorable and then it phases out 20% every year. Mike Until 2027 when it's down to zero or until the Congress changes their mind and decides to extend it.00:21:33:03 - 00:22:09:23UnknownSo there was actually talks in Congress. There's already proposals on the table to extend the 100% bonus into 2025. So we'll have to wait and see. Interesting. Yeah. Wow. Very, very interesting. But folks, if you're sitting there just like listening to this and you're trying to and this is for your own good as well, like if you're buying a property, you know, we always say you guys should be investors yourself, not just selling, helping people acquire or sell the properties.00:22:00:13 - 00:22:26:02UnknownYou should be doing it yourself. This is really great knowledge to have. How much is this cost somebody you know, I'm sure it doesn't is a cheap is that expensive? Like what does it cost our clients? That's what they're going to ask us next. How much is it going to cost my client? Well, that doesn't matter if you're making them an extra 4050.00:22:18:10 - 00:22:54:14UnknownSure, but. But it's going to be a question to have. So like, how do you how does someone pay for this? Because it's not a CPA service, right? It's not. So it's kind of in our studies are engineering based. So it's quite an extensive process. We're basically reverse engineering that house or that investment property and trying to put the values to all the components.00:22:36:19 - 00:23:19:21UnknownSo studies typically range anywhere from 20 $700 for single family homes up to 10,000, $15,000 for large office complexes. We've got multiple buildings, that type of thing. So I know that's a wide range. Typically, we want clients to save anywhere from 7 to 10 x their investments. So if they're two for charging them three grand, we're hoping they're going to save at least 30 grand in taxes.00:23:05:02 - 00:23:42:02UnknownAnd now with bonus percent or with bonus 100% bonus, they can say it even. You know, I've seen cases where, you know, we charge a client 10,000 for a study and they're saving $1,000,000 in taxes. It's crazy. So yeah, that does have a cost to it, but the cost is going to the benefits going to far outweigh the cost.00:23:25:19 - 00:24:06:17UnknownYeah, I mean, it's just numbers. Hey, would you do this for that is when it comes down to it. Wow, dude, this is pretty, pretty cool. I get it. How about short term property owners like flippers, people who are flipping homes and then that give me that question first. And then I have another question about length of time for other type of investors.00:23:46:18 - 00:24:06:17UnknownSo typically flipping if you're flipping homes, it typically doesn't make sense because you're not holding the property. Well, a couple of reasons. One is when you're flipping it, it's never going into service and therefore it's treated as inventory versus as an investment property. So you don't even get to take depreciation on it to begin with. And so flipping typically doesn't.00:24:05:21 - 00:24:27:22UnknownWhat we'll see flippers do is maybe I flip five houses this year. The last house, I keep it as a rental because I made $200,000 on my flips. I'm going to keep the last house as my as a rental property, rent it out for a few years, take the 100% bonus, pay no tax on the 200,000 I made flipping and then sell it.00:24:28:00 - 00:24:56:24UnknownSo sometimes it does make sense if that's the case, because you can use those deductions that you get from your rental property to offset your flipping income in most cases. And so that's oftentimes what we'll see flippers do is you don't get to take depreciation on the ones you flip, but maybe keep one or two of them every year so that you can use those deductions and pay no tax on that flipping income.00:24:48:08 - 00:25:17:16UnknownAnd then how about someone who's holding property? Is there like a length of time that you see a window here? Like, is it like, am I better off, like holding this property for 15 years or is this like a five year thing? What what's the trend there? I don't even know how to ask that question, but I think, you know what I know then.00:25:04:12 - 00:25:38:20UnknownYeah. So the longer you hold the property, the bigger your benefit overall will be because there's a time value of money element, there's inflation, there's a number of reasons why. So the longer you hold it, the bigger savings you'll get on your cost sake study. However, on properties over about $500,000 basis, you still want to do it even if you're only holding it for a year because your tax savings will be significant enough to justify a study.00:25:32:24 - 00:26:01:19UnknownSo as long as it's held for one taxable year. So if I buy it in January and I sell it in July, that doesn't work. If I buy it in January and sell it the following January and it's over 500,000, it's probably going to pencil out. Now, the nice thing, Mike, is most car segregation companies out there will do a free benefit analysis, so they'll never engage you to do a study unless you're going to save significant tax dollars.00:25:58:06 - 00:26:23:02UnknownAnd so always get the analysis done if you're holding it over a taxable year and if the asset is at least 500,000, it always makes it typically always makes sense like it. Any closing thoughts you have for anybody else on the job? And then tell us about your site and where they can learn more about you. So kind of just closing thoughts.00:26:20:12 - 00:26:58:00UnknownOne thing I always like to add towards the end, I just think as you start to build out your real estate portfolio, this goes for anything. This goes for, you know, if you're an investor and you're buying in a certain market and you're an investor, make sure that your real estate agent understands that market, understands your objectives as an investor because your objectives as an investor are probably different than somebody who's looking for their primary home.00:26:45:02 - 00:27:18:10UnknownAnd so and that's your world, the real estate world in my world that I work in, typically with CPAs, tax preparers, as you build out your portfolio, there's a huge difference between tax preparers and tax strategists. A tax preparer, they work at Walmart in the lobby, H&R BLOCK. You give them your W-2 information, they run it through their system.00:27:06:10 - 00:27:34:21UnknownIt spits out how much you owe. You write them a check and you're done. That's a tax preparer. They just input output there. Not a lot of strategy. But as you're building your portfolio, it's very important to find a CPA or a tax preparer who specializes in real estate and understands real estate, because if they're not telling you about things like cost segregation, if you're having to ask your CPA about cost segregation, there's probably other things in the tax code you're not aware of, and you're probably leaving a lot of tax dollars on the table.00:27:35:09 - 00:27:55:18UnknownAnd so, yeah, a tax preparer excuse me, a tax strategist is a little bit more money to pay because they're giving you more of their time. They're meeting with you three or four times throughout the year asking you what you're buying, what you're selling, what your income looks like. But in this industry, whether it's a real estate agent or a tax preparer, you get what you pay for.00:27:56:01 - 00:28:17:05UnknownAnd so, yeah, somebody might be asking for a little bit more commission upfront, but if they have the knowledge and they're saving you, you know, $100,000 on the purchase price of a property because they have the knowledge of the industry, who cares if you're paying them an extra 2000 in commission, you just saved 98,000 net. Right? So the same thing goes with tax preparers.00:28:17:05 - 00:28:39:18UnknownAlways find yourself a tax preparer who understands real estate because no matter what they charge, if they're good, they're going to save you tenfold that taxes on the back end. Awesome. Much down where your website is going because you guys want to learn more. Yeah it's just WW w dot cost seg authority dot com that cosc TCG authority dot com.00:28:40:04 - 00:29:01:12UnknownMy contact information is up there information up there on how we'll run a free analysis if you're interested. If you think you have a property that might qualify, don't hesitate to reach out you guys we, we don't bill by the hour. We're not a CPA firm. We don't do tax returns here, but we're happy to answer questions and partner with you and facilitate answer any questions we can.00:29:01:12 - 00:29:17:16UnknownSo again, don't hesitate to reach out to any of us. We're happy to answer any questions you may have. Appreciate you. Thank you. Folks for this. Another up. So the Real Estate Marketing Dude podcast. But you know where to find us. If you like what you heard there today, go visit a site, check them out, see what he's up to.00:29:18:03 - 00:29:36:10UnknownBut thank you guys for listening to another episode. If you guys are stuck figuring out a way to stay in front of your database, how to market them, how to add more value to them, and how to stop being forgotten about and cheated on by other realtors because people don't remember who the hell you are. You got to visit referral suite WW dot referral suite dot com that is wect.00:29:36:10 - 00:29:56:14UnknownAnd yes, we will help build your brand and in for the people that matter most that are responsible for the vast majority of business. Thank you for this another episode we'll see you guys on next week's show appreciate it by boom. Thank you for watching another episode of the Real Estate Marketing Do podcast. If you need help with video or finding out what your brand is.00:29:56:20 - 00:30:16:16UnknownVisit our website at WW dot Real Estate Marketing dude dot com. We make branding and video content creation simple and do everything for you. So if you have any additional questions, visit the site, download the training and then schedule time to speak with the dude and get you rolling in your local marketplace. Thanks for watching. Another episode of the podcast will see you next at.
Welcome Winners to another episode of W@W! Today I bring you Michelle Adelman, CEO of Crossover Quality Meats and Accite Holdings. Crossover Meats innovatively blends various types of meat to create a better ground beef product, including chicken with beef, chicken with pork, and chicken with lamb. The resulting product is all-natural, more sustainable, and maintains excellent taste. Exploring Crossover Meats: Crossover Meats blends chicken with different meats to create a new ground beef experience. The meat is sourced naturally and is focused on sustainability without compromising on taste. Highlighting the innovation of blending chicken with beef, pork, and lamb as a cost-effective and eco-friendly alternative to traditional all-beef products. The Crossover Experience: Join us as we delve behind the scenes to uncover the story and inspiration behind Crossover Meats. The host samples a Crossover burger, providing a firsthand account of the taste and quality. Availability and Future Prospects: Crossover Meats will soon be available in retail stores, providing an opportunity for listeners to try the product. Encouraging direct purchases to experience the product and judge for themselves. The Clever Blend: Discussing the advantages of blending chicken with other meats, particularly its cost-effectiveness and sustainability compared to all-beef products. Highlighting the importance of having frozen protein options for convenience and preparation for the future. Michelle's Global Perspective: Michelle Adelman, an experienced business traveler, shares her insights from exploring various parts of the world. Michelle takes us on a journey to Africa, the origin of Crossover Meats' story, providing a unique and culturally rich perspective. Season 3, Episode 58: Crossover Quality Meats: Website Linkedin Facebook Instagram Connect with Michelle Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. Entrepreneurs and CEOs, are you: Searching for distributor or broker partners? Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow. Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO) Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP
Welcome to W@W! In this episode, I bring you The New Primal, a company that's all about bringing families back to the table with simple, good-for-you products. We're joined by CEO, Jason Burke. You will enjoy his unique origin story, and discover the Nobel Made brand and how it's revolutionizing the way we approach nutrition and healthy living. The New Primal Mission The New Primal's mission is all about reconnecting families at the dining table with their range of simple, nutritious products. This vision was born out of a personal journey toward a healthier lifestyle after a family tragedy related to diet and nutrition. Jason's Journey Begins at Work Jason's odyssey towards healthy living and cooking started with overcoming a sweet tooth craving at work. He began crafting homemade snacks and jerky, which soon gained immense popularity among his co-workers. This kick-started The New Primal's journey as a brand. Continuing a Legacy Jason's motivation is deeply rooted in the legacy of his mother, who nurtured and fed her community with open doors and tables for everyone. Jason strives to carry forward this legacy, evident in the mission and values imprinted on the back of their sauces. The Role of Sauces and Marinades The sauces and marinades by The New Primal spark endless creativity and user-generated content. These play a crucial role in driving sales and marketing, inspiring consumers to experiment and share their culinary experiences. Addressing the Sugar Dilemma Jason highlights the concerning role of sugar in the food industry, where it's often used to extend meat products at the expense of nutrition. The New Primal stands firm on delivering healthier alternatives without compromising on taste. Sales and Marketing Strategies Efficient sales and marketing strategies are essential to bring consumers to trial. Jason emphasizes the importance of partnering with retailers and investing in trade promotions, sampling, demos, and ambassador programs to build a loyal customer base. Learning from Experience Jason shares valuable insights on the journey of entrepreneurship, emphasizing the significance of learning through experience and early feedback. He encourages aspiring entrepreneurs not to be held back by the pursuit of perfection, but to start and iterate along the way. The Story Behind the Brand Unveiling the story behind the brand name, Jason explains the desire for an ancestral touch, embodying a modern interpretation of the primal way. This vision is symbolized by the owl, a majestic creature, reflected in their packaging and ethos. New Product Launch Alert Get ready for an exciting product launch - the "Sloppy Joseph," a fresh take on the traditional Sloppy Joe with a health-conscious twist, boasting significantly lower sugar content. Season 3, Episode 57: The New Primal: Website Linkedin Facebook Instagram Pinterest Connect with Jason Connect with Tony About me and my mission and the podcast: Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more. I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. Entrepreneurs and CEOs, are you: Searching for distributor or broker partners? Actively prospecting commercial buyers to gain more points of distribution? Searching for the right person to add to the team? My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow. Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO) Contact me: Tony@timpl.com Follow me on LinkedIn: Different, Better, Special Brands Join Our Community Music from Uppbeat and ZapSplat https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP
It's In the News, a look at the top stories and headlines from the diabetes community happening now. Top stories this week: a new CGM from Medtronic is approved in Europe, semaglutides for people newly diagnosed type 1 may make a huge difference, a look at Keto diet for kids, Apple teases non-invasive glucose monitoring and Dexcom U is back! Find out more about Moms' Night Out Please visit our Sponsors & Partners - they help make the show possible! Take Control with Afrezza Omnipod - Simplify Life Learn about Dexcom Edgepark Medical Supplies Check out VIVI Cap to protect your insulin from extreme temperatures Learn more about AG1 from Athletic Greens Drive research that matters through the T1D Exchange The best way to keep up with Stacey and the show is by signing up for our weekly newsletter: Sign up for our newsletter here Here's where to find us: Facebook (Group) Facebook (Page) Instagram Twitter Check out Stacey's books! Learn more about everything at our home page www.diabetes-connections.com Reach out with questions or comments: firstname.lastname@example.org Hello and welcome to Diabetes Connections In the News! I'm Stacey Simms and these are the top diabetes stories and headlines happening now XX In the news is brought to you by Edgepark simplify your diabetes journey with Edgepark XX Our top this story this week a new CGM from Medtronic gets approval in Europe. It's called Simplera – an all in one disposable CGM– no fingersticks and no over-tape, which is new for Medtronic. Simplera is integrated with the InPen™ smart insulin pen, which provides real-time, personalized dosing guidance to help simplify diabetes management. Medtronic will begin a phased launch at the European Association for the Study of Diabetes (EASD) 59th Annual Meeting in Hamburg, Germany on Oct. 2-6, 2023. Simplera™ is indicated for ages 2+ and compatible with iOS and Android. Simplera™ is not approved by the FDA and is limited to investigational use in the U.S. Medtronic's automated insulin delivery (AID) system integrated with this next-generation sensor is currently under review for CE Mark and is not commercially available in the U.S. or in Europe. I've reached out to Medtronic – we'll learn more soon. https://news.medtronic.com/2023-09-21-Medtronic-Diabetes-announces-CE-Mark-for-new-Simplera-TM-CGM-with-disposable-all-in-one-design XX A small study and a long way to go here, but a weekly dose of semaglutide, helped seven out of 10 patients newly diagnosed with type 1 diabetes stop taking insulin after three to six months. Semaglutide is the key ingredient in Ozempic.. approved for type 2 and Wegovy, approved for weight loss. It's also thought to tamp down the inflammation that can lead to the destruction of insulin-producing cells. He noted previous research has shown that patients with newly diagnosed type 1 diabetes still have the ability to make some of their own insulin, so the team tested semaglutide in patients within three months of their diagnosis. All ten patients were taking meal time and long acting insulin. After three months, all of them came off meal time insulin, and seven stopped basal insulin. Much more study needed here.. interestingly. Ozempic's maker, Novo Nordisk noted it didn't sponsor this study and isn't pursuing trials of semaglutide for type 1 diabetes itself, https://www.cbsnews.com/philadelphia/news/semaglutide-ozempic-wagovy-type-1-diabetes-insulin-study/ XX a widely used diabetes drug that controls blood sugar can also prevent muscle atrophy and muscular fibrosis—which can help the elderly bounce back faster from injury or illness. Researchers from the University of Utah Health have found that Metformin has surprising applications on a cellular level. Their findings were published in the journal Aging Cell. “We saw two things in our study,” Drummond says. “When participants took Metformin during a bed rest, they had less muscle atrophy. During the recovery period, their muscles also had less fibrosis or excessive collagen. That build-up can make it harder for the muscle to properly function.” https://scitechdaily.com/researchers-discover-surprising-side-effect-of-common-diabetes-drug/ XX Researchers at the Massachusetts Institute of Technology (MIT) say they have created a device for people with type 1 diabetes that may help produce insulin when needed. Their findings were published on September 18 in The Proceeding of the National Academy of Science. The MIT engineers reported that the small implantable device could carry hundreds of thousands of insulin-producing islet cells. Previous devices made for the same purpose failed and stopped producing insulin because they ran out of oxygen needed to create the insulin. To combat this, the scientists created an oxygen factory on the device, allowing it to generate oxygen by splitting water vapor in the body. The researchers said the device could potentially replace insulin injections in people with type 1 diabetes. Dr. Caroline Messer, an endocrinologist at Northwell Lenox Hill Hospital in New York, not involved in the study, explained to Medical News Today: “Currently, islet cell transplant is limited to patients with a history of severe metabolic complications and consistent failure of insulin-based therapies. Long-term success rates are low, and patients require lifelong immunosuppressive therapy. Conceptually, implantable islet cells that do not require immune suppression and create their own source of oxygen is nothing short of brilliant.” MIT researchers said the device kept glucose levels stable for at least one month when implanted into mice. The device has not yet been tested in humans. Researchers hope to create a larger version of the device and test it in people with type 1 diabetes. They expect this device to be about the size of a stick of chewing gum. “We are eager to see this technology translate, but it does take time,” said Dan Anderson, PhD, the study's lead author and a professor of chemistry at MIT. “We hope to see this technology in humans within at most four years.” Although the researchers remained focused on treating diabetes, they indicate this kind of device might be able to be adapted to treat other illnesses that require repeated delivery of therapeutic proteins. “This technology allows for an improvement in the current approach to implantation of units containing cells that produce insulin in response to blood glucose levels without requiring invasive surgery,” said Dr. Eliud Sifonte, an endocrinologist at NYU Langone Medical Associates, who was not involved in the study. “Historically, this approach has been difficult to maintain due to an inability to provide a good oxygen supply to those implanted cells,” Dr. Sifonte told MNT. https://www.medicalnewstoday.com/articles/how-a-new-device-may-help-with-insulin-production-for-type-1-diabetes XX Weight Watchers and Abbott announce their new app for people with diabetes. This is a WW app that integrates the use of a Freestyle Libre. The app helps people with diabetes understand how food and activity impact their glucose levels. WeightWatchers had a team of nutrition and behavioral science experts designed its tailored plan. It aims to help people with type 2 diabetes form helpful habits and meet their health goals. The plan has demonstrated success in helping people with diabetes lose weight and lower their HbA1c, the company said. https://www.massdevice.com/abbott-weightwatchers-unveil-connected-diabetes-app/ XX Italy celiac XX Keto and other low carbohydrate diets have gained popularity for type 2 diabetes in adults, but there are safety concerns for young people, the American Academy of Pediatrics (AAP) cautioned. Restricting carbohydrates in young people at risk for or with diabetes raises concerns for growth deceleration, nutritional deficiencies, poor bone health, nutritional ketosis, and disordered eating behaviors, Tamara Hannon, MD, of Indiana University School of Medicine in Indianapolis, and colleagues on the AAP Committee on Nutrition wrote in a clinical report to guide care. Based on demonstrated risks, low- and very low-carbohydrate diets were not recommended for children and adolescents with type 1 diabetes, "except under close diabetes care team supervision utilizing safety guidelines," the group wrote in Pediatricsopens in a new tab or window. Low-carb (
Without a brand, your business is already dead. But what is your brand doing for you? This is a great time to develop your brand into something that will bring in a consistent stream of clients.ResourceCheck out Laura's WebsiteReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:00:00:02:05 - 00:00:28:13UnknownLaura, go ahead and tell my editor for Shownotes name website. All of your social handles, stuff like that. And so it's Laura Griffin and the website is groups within us to leads within Ask.com and the same social media handle. Or you can also do for Instagram. It's Laura Griffin Rail, a tour that's set up while we're talking here.00:00:28:15 - 00:01:59:11UnknownAll right. You ready to rock? Yeah. So you said groups to leads like the number two. No. To gay. I mean, just see. So some visuals and it'll be good to go. Ready, Rock? Yeah. All right. Three, two and one.00:01:59:13 - 00:02:18:11UnknownSo how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Webmaster Real Estate Marketing in this podcast is all about building a strong personal brand. People have come to know like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them.00:02:18:15 - 00:02:30:14UnknownLet's get started.00:02:30:16 - 00:02:54:03UnknownWhat's up? Ladies and gentlemen, welcome. Another episode of the Real Estate Marketing Dude. Podcast books should It's hitting the fan. There are things happening in the marketplace. Mortgage apps are the lowest they've ever been in the history of mortgage apps. What are you going to do? I see nothing but giant opportunity in this marketplace because as agents continue to dwindle and whatnot, it's just a reality of the situation.00:02:54:05 - 00:03:11:19UnknownThe amount of agents leaving the industry is not as large as the number of homes still being transacted. So there's actually a large opportunity there. However, you need to know how to capitalize on that opportunity and anytime there's a shift. Brands are built, all right, Brands are built, and without a brand, you will not survive in this fucking space.00:03:11:19 - 00:03:28:05UnknownI don't care what you say. You need a brand to continue going forward because no one's hiring the realtor for what they do. You're it's a commodity in the consumer's eyes, but they're hiring. You force how you do it, but you have to be thought of first. You have to be top of mind first, and you have to be able to connect with people because you're no longer a real estate agent.00:03:28:05 - 00:03:55:11UnknownYour damn media company been screaming this since 2014 and I've been damn right we have probably Today show one of the best brands I've seen and we just met like, I don't know, Laura, we haven't talked before. We've met for what? Laura At 4 minutes? Yeah. 30. But I could tell you just from browsing on her website right here, her brand is one of the best I've ever seen positioned wise, especially for a real estate agent.00:03:55:13 - 00:04:15:24UnknownAnd she positions herself as a mom. And I bet you Laura can probably charge me an 8% commission and I wouldn't give a shit. I'd probably still hire her because I could connect with her so much. And there's a difference between people. Like when people are hiring you, they're hiring you for how you do things and more importantly, what you stand for.00:04:15:24 - 00:04:34:24UnknownBut it's ultimately the way you make them feel. And your brand is the direct reflection of that. The reason why I'm harping on this so much is because right now, developing your brand is going to be easier than when the market's hot. So when you're when people are like, look how many realtors stop doing video in the last time, I'm telling you, I used to do videos for hundreds of realtors.00:04:34:24 - 00:04:54:03UnknownI lost over 75% of my business in the shift and the amount of people leaving, that just it's a vacuum for attention on social media. It's a vacuum to get your face out there, because regardless of what happens when people are pulling back on their budgets, this is when you double down. But if you don't have a brand to go with it, it's going to fall on deaf ears.00:04:54:05 - 00:05:12:06UnknownSo what I want to focus this show on is how to really develop your brand and what a better example than to have Laura Griffin here today and share with us exactly how she I don't think Laura sells real estate. I think she's a mom that happens to sell real estate on the side. At least that's the way her brand is positioned.00:05:12:06 - 00:05:35:15UnknownAnd this is an unbelievable way that she's doing it from her fonts to whatever the colors are really good or sharp, but she's doing it. She did this in a cold market because she literally went to a brand new cold market, new Nobody didn't buy any leads but focused on her own personal brand, adapted that to her business, built a Facebook group and now she's talking, crushing it.00:05:35:17 - 00:05:58:14UnknownWithout further ado, let's go ahead and introduce our guests, Ms.. Laura Griffin. Laura, once say hello to everybody and tell us a little bit about who is Laura. Quick story. Where'd you go? Where you at? Where are you from? Hi, everybody. Thank you so much for that introduction when he was Laura Griffin, I'm a real estate agent, and then the Northern Virginia areas, which is my inside Washington, D.C., we moved to this area, Oh, gosh, almost 12 years ago.00:05:58:14 - 00:06:18:19UnknownMy husband was military, retired and worked for the government. And so we moved from Northern California to Northern Virginia. I didn't know anybody. I was in the corporate world, in the banking industry as a bank manager. I had my daughter that I got to be a stay at home mom. This is going to be great. And I failed at it.00:06:18:21 - 00:06:34:12UnknownAfter a few months, I was like, I think I need something to do. And I had been in the real estate industry in California in a different capacity and called the who's now my broker, who sold us our house. And they said, have they contacted real estate? How does this work? What I need to do a lot, a lot.00:06:34:14 - 00:06:55:23UnknownAnd so he hired me and said, Hey, I'm hiring my team, which later turned into a brokerage and up a thousand plus agents in our area. And I was on his team. He was our team lead, and they gave us some online Zillow and Zillow and Facebook ads, all these different things. And I quickly realized that was not my jam.00:06:56:00 - 00:07:13:23UnknownAnd if you ask him, I probably lost him thousands of dollars. And with a young child, I couldn't pick up the phone. It was like speed delete, right? And I'd always fail because there was no way I could call that Lee. The first second it came in and keep calling. And, you know, my daughter was little and and all these things and I hated it.00:07:14:00 - 00:07:31:08UnknownAnd I hated doing open houses on Sundays because I had a little child. And that was the day my husband was off to his job. And so it was like, I don't want to give up my weekends. And so I start going to mommy me classes. And I was like, I really like this networking thing. And ended up starting a Facebook group in our area for local moms.00:07:31:08 - 00:07:45:06UnknownAnd it's county wide because there are areas the county made more sense when you started that not to interrupt you, but when you started that group was real estate in mind or you just wanted to connect with other moms, just wanted other moms to go coffee with you. Because I was born, I didn't know anybody. We had no family.00:07:45:06 - 00:08:04:10UnknownWe no friends. Like it was more self-serving. It sounds really bad, but it was self-serving. I wanted I wanted friends. Okay. I'm going to bring that up in a minute. Write that down. Okay. So I wanted to friends and I had like a handful of friends I'd meet at a hospital, mom's group, and I ended up into the group and it was just like night, you know, like my kids aren't sleeping.00:08:04:10 - 00:08:21:08UnknownWhat do I do? Kind of things. And I thought, no one's going to join this group, and my friends join a few their friends over and a whole bunch of people started joining and it kind of snowballed into this thing. We're just about it. I have little mini groups too, so if you count the mini groups, we're out over 12 are over 12,000 members.00:08:21:10 - 00:08:40:12UnknownAnd I slowly realized I was better placed to face connecting and people thought I was some sort of a local celebrity. Like people will stop me at Target or the farmer's market. My kids just go, Oh my God, I please stop. And these people want to talk to me because I'm a celebrity. And I was realizing that they already knew, liked and trusted me and they were comfortable with me.00:08:40:12 - 00:08:59:16UnknownAnd so I was getting all clients that were moms with little children because they could relate to me. And I can relate to them. And their transaction with children is a little bit different than if you're downsizing or you're a first time home buyer. And most of them are trade up clients because they've little kids. They outgrew their house and they're buying a bigger home.00:08:59:16 - 00:09:24:02UnknownAnd so I started realizing that my group was powerful and I started utilizing that as my lead source and threw in a few events here. And I have a Santa event and things like that that started leveraging my group and growing it and putting in content that would not let me like stand up and say, Hey, I'm a real estate agent every 5 minutes in my group, but it's weaved into it and it's weaved into my weekly nurture system that they all get every week.00:09:24:04 - 00:09:41:00UnknownSo that way they know that I'm a realtor and it's easy. They call when someone wants to buy or sell a house, they call me and it's a nice feeling. I'm not chasing the lead like I was with the online leads. This sounds so easy and would unpack a couple of things. First, I want to deal with everyone's objections and it's free.00:09:41:02 - 00:10:00:09UnknownYeah, it's a free leads are store, which is something that is unique. So let's focus and let's unpack this because you're sitting on your treadmill right now. You're like 12,000 people. I'm not that interesting, right? That's the first thing that people say. I'm not that interesting. No one's going to pay attention to me. Well, everyone says the same thing about video, too, but I've yet to see an agent that does video consistently.00:10:00:09 - 00:10:19:08UnknownThat's not crushing it. And the reason for that is just a matter of attention. And this entire industry is based upon attention. It's a popularity contest. The best agent doesn't get the damn deal. The most popular one does. Yeah, that's nine times out of ten. 9.5. I would say 9.9 times out of ten. It's no differently in any other industry like the best lawyer.00:10:19:08 - 00:10:39:15UnknownI'm doing a ton of attorney work right now on a ton of videos with the attorneys, and the best attorney doesn't get the job, the best marketed one does. And it's the same in every single industry, you guys. But marketing without a brand falls on deaf ears. You're just a salesperson chasing a truck and you're pitching someone on your services about why they should buy or sell you, which is why the key to this whole brand that you did.00:10:39:15 - 00:10:56:23UnknownAnd I don't know if you knew what you were really onto, but it's genius because she didn't like develop this. If you look back at her story really quick, she in developed this like on a whim. She's like, I want to create a group of people that I connect with first right now, most real estate agents will come out first objection.00:10:56:23 - 00:11:15:02UnknownThey're going to have their income on say, Oh, if I'm going to position myself as a mom, well, I'm going to turn off the fucking dads. That's the first thing that agents are going to say, right? No, doesn't happen. Or hey, if I'm just working for just a mom, then I'm going to turn off this group or I'm going to do this.00:11:15:04 - 00:11:37:11UnknownLook, guys, I called myself a marketing dude and I fucking crushed it. And it's because I connected with people on a level. And the reality is, is that your brand should turn some people off. And if it's not meant to connect with every single person, because if it was, you would call yourself God. Yeah, true. So so like she she identifies.00:11:37:11 - 00:11:54:20UnknownSo what's your tribe? Look at your own business. Who do you connect with? See the brand and your content strategy. Really, what she's developing is she developed a content strategy formulated within a group, but it first starts by who's group entry? Who do I really connect with? What are you what do you do on the weekends? What do you really do on the weekends if you don't have to work?00:11:54:20 - 00:12:06:18UnknownAnd if you won the lottery but you can't move anywhere you're living in, you're stuck in a town you live in. That's the answer with whom you communicate with those 5 to 10 people you put yourself in a room with, hang out with them for the rest of your life because you don't need to worry about money anymore.00:12:06:21 - 00:12:29:10UnknownWell, that's what you build your basis about. What would you guys talk about? There's your content strategy 100%. And if you look at my group's demographics through the insights, because I'll be honest, I'm 41 and my group mainly is 35 to 44 age group. We're all moms. Most of us have two children. Most of our children under ten, which is me.00:12:29:10 - 00:12:53:04UnknownI have a ten and a seven and a half year old. And I, I will say I speak their language. And what I'm yes, the reason I'll get the call oftentimes is I understand this is going to be a shit show of us selling our own small townhome, upgrading to a bigger house. We got kids and dogs and there's like toy throw up all of our house and yeah, like we don't know what to do, but they call me because I understand it and I've lived it.00:12:53:04 - 00:13:14:07UnknownI mean, we've moved nine times this year to military. I'm going to gas you guys are up like Quantico or not. Yeah, no. As it's medically retired now, but and then I have two children and I'll say one has ADHD and autism and my other son is has ADHD as well. But it's like, I understand this like, yeah, it's going to be a shitshow.00:13:14:09 - 00:13:33:06UnknownYes, it is, but I can help you with it. And they feel comfortable with me and, and, and I will say it's always the wife that calls me, never the husband. But also when people are relocating into the area, the name of my group, the secret sauce to it is if you're going to start a group, it has to be your city, town, county, neighborhood in the name.00:13:33:06 - 00:13:49:13UnknownSo mine is loud and moms because I live in London County. So whether you're Dallas, Texas or Sacramento or whatever, you know, it should be moms or community group or whatever. But what happens is people that are relocating to our area, which we have a lot of government here near D.C., so people are relooking all the time. The first thing is the white kids on the computer.00:13:49:15 - 00:14:09:19UnknownShe searches for Moms group in our area. So I get all the relocation people because smart because they know they're they're searching this area and they find my moms group so I'm super smart. And what are the first questions that somebody who's moving into an area asks where the schools, how are the neighborhoods? Because my kids go outside and play at the park.00:14:09:21 - 00:14:27:09UnknownIs it safe? Daycare? Yeah. Where's the daycare? How much does it cost? Right. So like you could see the content strategy, but that's just stuff you're talking about anyways, isn't it? As you live lives, are you really thinking that hard or are you really just being you? Yeah. And a percent and I have content, I have a kind of a calendar and I have a content strategy.00:14:27:09 - 00:14:46:20UnknownAnd I will say I rotate my question. I have questions that I will post in a group. So stay active and there are questions that I'll post like I want. And some of them I'll do just a data data mine, my group, because I want to know. So sometimes I'll post what's the one thing in your town today, whether it's here that you want to change?00:14:46:20 - 00:15:07:09UnknownIf you could change anything about your home today, what's the one thing you would change? And it's so golden because people will comment, Oh, we're having a new baby and he knows how to get kind of smile. Okay, There's a lead. Yeah, you're just like ending. And if I know your name, I probably got your email when you joined the group with you gave it to me and or and, or I can kind of look you up in the database with our MLS.00:15:07:10 - 00:15:25:24UnknownI can find you. And so it's, it's positioning it's you're able to data mine and find people in your group that will be leads for you. Yep. Which is really easy to do. So let's get we get the group and let's get into contact now I'm the folks by okay so we have a you know you have a group, you have a group people.00:15:25:24 - 00:15:48:07UnknownNow can you tell them why forming a group is so important versus just posting them on your personal page or a business page first? Yeah. And so about it was in June of this year. I had Home Depot on the first weekend, I think Lowe's as the first Saturday of every month, they do a kids workshop. I was on my way and I posted this on my Facebook business pages.00:15:48:07 - 00:16:03:18UnknownI'm on my way to a listening appointment. It's the first Saturday my kids want. I forget what it was, I think was like a treasure box or something. We go to many times in a year and I'm hanging out with my kids, make it a treasure box on my way to a listing appointment. And I took pictures of me and the kids at Home Depot putting this thing together, and my husband did most of the work, I'll be honest.00:16:03:20 - 00:16:19:10UnknownAnd I posted on my business page, I think 100 people saw it if even I posted it in the group. So first of all, they were saying, I'm a mom, I'm relatable. There's a free activity going on right now which is giving value. Number three is he she's a real estate agent because she's going to a let's an appointment in Ashburn on her way.00:16:19:10 - 00:16:44:01UnknownThis is what she's doing in my group. Over 6000 people saw it. So 6000 people saw it. A ton of people commented and interacted with the post versus a hundred people on my business page. And the reason why is Facebook is pushing more people towards groups. They're putting a ton of money towards community and building community. And yeah, I could have put on my page and boosted it or didn't add to it, but this was organic free traffic.00:16:44:02 - 00:16:59:16UnknownAnd so people not only know I'm a mom, I'm relatable, but I'm a real estate agent. So it was free advertising, love it, ongoing content, like there's 30 days in a month, guys. So when you're creating a content calendar, it's on an annual and it's 30 times 12. It's a lot more easier to like, get your head around that right?00:16:59:16 - 00:17:17:11UnknownDon't don't fucking don't put yourself out the window before you even get in the car right. So walk me through like how you do your content strategy. Like, what do I post? What's the best stuff to post and groups? What's the cadence? Frequency all the above. Go ahead and spill the beans. So I look at my insights, right?00:17:17:11 - 00:17:31:12UnknownAnd I look at it a month that it's time I have some posts that I know are really popular and I'll and I keep a it's not fancy. It doesn't have to be fantastic. I have a Google sheet. It's like a word doc in Google and I keep track of like what was really popular and I'll put an asterisk around it.00:17:31:17 - 00:17:49:20UnknownSometimes it's it's community based, right? So hey, there is this reactivity or this, this new pizza parlor that's opening. Some of it is just engagement post like drop your like drop your favorite gif of how your morning went with your kids. People love that. Like, who doesn't have their favorite gift of a you know, because no one's morning ever goes great.00:17:49:20 - 00:18:09:00UnknownI mean, my house never does. And so I sprinkle in a little bit that spring on a little bit of real estate and I also one thing in my group is I have guides. So if you're relocating to the area, there's a relocation guide. If you're looking to buy a house, there's a buyer's guide and it's linked to my My idea site.00:18:09:02 - 00:18:27:20UnknownIf you're thinking of selling, there's a seller's guide and it's linked to my What's your homework that my broker gives us. So I get all those leads. I have guides for even more community based things like the ten things. You know, when you're interviewing a daycare in the area different and things like best parks, best firework locations, best going into fall, best pumpkin patches, stuff like that.00:18:27:20 - 00:18:48:05UnknownAnd I'll post that stuff in there, not only excuse me as a content, but it's also giving back to your community and providing value. Yep. And every single like here's the thing with like you guys years are real estate agents, right? You sell houses, but you don't sell the house before you sell the community. The house like is on, right?00:18:48:05 - 00:19:00:21UnknownSo that when it comes to content strategy, it's really just be a fucking tour guide. Like, let's not overthink this. Like literally just be a tour guide in this case, like, I'm looking at like you could be on a showing and just to give you guys some ideas, as a mom, how does the mob go to market it?00:19:01:02 - 00:19:22:17UnknownWell, showcase take pictures of yourself in the cutest kids rooms. The next houses you're going in, right? Focus on how far the communities are. You know, when when you sell a house, it's no longer just listed, just sold. It's going to be more like probably, hey, the Jones family just moved in here and their kids are just about to start Carillo Elementary School for the first time and they're relocating them.00:19:22:17 - 00:19:44:23UnknownHey, guys, can you give them a warm welcome like it's about if you realize everything she's doing is just storytelling and stuff she's already doing, and she's just taken this little six inch device out of her purse and snapping it and documenting it. That's what social media is, isn't it? It is. And you know, it like even just like the pumpkin patches.00:19:44:23 - 00:19:56:07UnknownI don't know how many moms are relocating or moving or in our area. And they're like, oh my God, thank you so much for this thing. It's like it's like my AM and five minute to Google research all. We just update it once a year. I've done it. We did it one year and we just kind of recycle it.00:19:56:07 - 00:20:12:24UnknownObviously, we have to tweak a few things, but it's providing value and they appreciate it and they know that I know what I'm talking about, right? So it builds up that know like and trust factor within the group. And then like I said, yeah, it's a little bit of real estate, but not raising my hand like I'm a real estate.00:20:13:01 - 00:20:28:06UnknownIt's real estate, it's value based like community things and it's a little bit of fun and engagement. I like to have a little bit of fun. That's why we do it. Like drop your favorite gift or, you know, my morning was a shit show when I was your and people do. That's the best you to get the region.00:20:28:08 - 00:20:43:10UnknownYeah, the best the best contents. Probably like when you're before your shower, your hair is all over the place. You got bags underneath your eyes. You look like shit and you're in your pajamas, right? That's going to be the video or the content that performs the best. And the reason is because everyone can relate to it. We all been there, and that's the key.00:20:43:10 - 00:20:59:13UnknownI was like, Authenticity is what always attracts. And if you can't find a way to be authentic, you just have the wrong brand or you need to dial it in, right? Like you have to be able to be you to do this successfully because if you weren't a mom, would. How hard would this be to do like you could it?00:20:59:15 - 00:21:14:23UnknownI can't run house group Yeah I can't wear on your mom's group before you even though I get it, I understand exactly what you're doing. I would be a fraud. Yeah, and there is some ages I've seen Start them in like you're not a mom and you're in a No offense, but it's like you're early. 28 year ago.00:21:14:23 - 00:21:34:07UnknownYou haven't lived this life. You don't understand this. And when clients talk to you about selling their house with children, you're not going to be able to have that conversation. Like I can with. Yeah, I know there's 23 up in every room of my house and you have to hide it, like shove it in something. So when people are showing your house, they don't see it everywhere and you know, it's it's been relatable.00:21:34:07 - 00:21:49:19UnknownAnd so whether I mean, maybe you're not a mom, maybe you're, you know, your military spouse or maybe you there was another agent I talked to recently. They have a foodie group in their area. They just love food. That's love. That's great. A ton of people joining that group and they're just and different restaurants because they're a foodie.00:21:49:22 - 00:22:04:19UnknownBut I'm not a flipside. Yeah. Yeah, yeah, yeah. But I mean, that's like, you know, we do a ton of business owner interviews and they lead to a ton of business, offer a lot of referrals just because it's not about telling people what you do, it's about reminding them what you do and when people are going to buy or sell.00:22:04:19 - 00:22:26:16UnknownLike, let's just do the numbers on your group. All right? Out of those 12,000 members you have, how many of them are local to Is it London and louder, It's a Virgin Virginia. Get loud moms like that would be fun. You got the loud and moms That's cool and that and that one yeah How many are local in the area would you guess?00:22:26:22 - 00:22:46:06Unknown12,000 members in our county. There's a little over 500,000 people. Okay. So out of these 12,000 members are. You think they're all live in this area? I'm listening to a few are relocation. So maybe they're outside of the state and they're just getting digesting content And what's the county about that almost, I would say probably 95% live here.00:22:46:08 - 00:23:12:08UnknownSo here's an an I don't know if you mind sharing these, but like what type of how many how much business is coming out of this thing. Last year did $22 million in sales. Damn. I mean, what's the average sales price for single family? About seven 5800. And then like a townhome about 500,000. So out of those 12,000 members, these are the stats because none of the stuff is theory that we're talking about a lot of people's big oh, branding is theory.00:23:12:08 - 00:23:36:05UnknownHow do you measure it? You'll never be able to exactly measure it, but 10 to 15% of those 12,000 members are moving this year. Most don't know it as she stated earlier, some of them are going to get pregnant, have to upgrade their house. Some are working to get relocated out of the area. But 100% of the people within that group, all 12,000 members of them, have the ability to refer you at least one deal per year.00:23:36:07 - 00:23:55:14UnknownSo it's never about trying to reach 300,000 people. That's the mentality that happens when you go to like the Mike vary conference isn't like oh go sell cold pork all and then until you're blue in the face right and just want to shoot yourself but out of these you don't need a large database. You need an engaged one guys, because 100% of the 12,000 people know someone who's moving.00:23:55:18 - 00:24:13:03UnknownBut just out of those 12,000 people, 10 to 15% of them are moving themselves and most of them don't even know it. Yeah, those are the industry stats. So it's not a matter of if people move, it's a matter of when because it's a life event. And despite whether the interest rates are going to at 8%, 7%, 12%, 20%, who cares?00:24:13:05 - 00:24:33:06UnknownPeople are still going to have life events that cause them to move. And the easiest way and the least expensive way is to attract them. Exactly. And I nurture that. And you have to nurture these people, too. I mean, I had a client this year that called me. Is it I mean, getting your emails once a week for three years, but now we're ready to sell our buy one.00:24:33:06 - 00:24:48:16UnknownAnd so it's it's staying in front of them because they may not be buying or selling today, but they will. And if you keep saying in front of them, they're going to they're going to realize it's all it is. How long how much does it cost you to stay in an email, contact with them, and then it cost you any extra time over that three year period.00:24:48:18 - 00:25:04:04UnknownSo I just so this last 15 months, I started doing a weekly email and I had to be honest, I am not the best writer, so I had a copywriter help me with it. I came up with the content what I wanted. I mean, anyone could use like chat, CBT or something like that if you really wanted to.00:25:04:06 - 00:25:25:21UnknownSo I paid the the copywriter. It was about $1,000 for the emails. Not bad. And then I have them in a we use active campaigns, I've got them in an email system. And so I mean, we're talking it's an hour maybe it costs me $1,000 to stay in front end to do that. And those e-mails are going to get kind of recycled after the 15 months is over.00:25:25:21 - 00:25:43:23UnknownSo it's not that expensive. And then I just throw one event per year. It's not that expensive. So let's break these two down email. It's emails. So many people don't nurture an email like we we nurture one. Our whole our whole system is one video email month with your face talking just about community events, local news and whatnot.00:25:43:23 - 00:26:01:21UnknownRight. And it's not it's just about the the reminding touch but emails another channel because you can't assume there's so many people who are just on social media like, oh, I'm just on Facebook. That's all I need. I just need Facebook. No, you don't. You're missing a lot of other opportunity are using direct mail to by any chance.00:26:01:23 - 00:26:18:03UnknownYes. So I have an email. All right. I'm sorry, a postcard that goes out once a month and then I kind of tweak it every once if I see people having like so I see people having life events and things. We start having my and then my son will go through and look at the tax roll and kind of go, okay, well, I know they live in this town.00:26:18:03 - 00:26:37:02UnknownSo this, you know, Susie Q has got to be that Susie Q in this town. And then we start mailing them content like it air, land and sea. And I might as well just take a commercial break because that is exactly what referral suite does. We help market your database through video email, direct mail and give you all the social media content each month so you can stay in front of them and take an omnipresent approach.00:26:37:02 - 00:26:58:13UnknownSo people stop forgetting you're in real estate. Back to show. So this is really, really, really interesting. I love it. This is my entire business model. Always has been. I love what you're doing. Like this is I just it's fantastic. And I wish more people would implement exactly what you're doing because it's not rocket science, is it now?00:26:58:13 - 00:27:18:04UnknownAnd it's free. You don't need to pay to do is a Facebook group and backed it. The last few years I've been getting asked from a lot of agents around the country like, how do you do this? Can you help me set up a group and things like that? So I actually just transitioned into doing I have a course on how to set up your Facebook group, how to grow your Facebook group, because that's what everyone's scared about.00:27:18:04 - 00:27:34:05UnknownLike no one's going to join. They will join if it's set up right and you have good content and it's named appropriately. And then I talk about how to nurture your group and how to utilize it to get leads, because ultimately that's that's why you're setting up the group is you're building your know like and trust factor so that you can get leads and they'll call you to help them buy or sell a house or rent.00:27:34:07 - 00:28:02:04UnknownYeah, it's just a matter of when they do. I mean, literally, guys, it is. And the bigger the group goes, the more engaged is, the better. But I want you to catch one other thing that she said and then we could get this week wrapped up a she's she's disciplined and building an audience you guys and you have to you don't know when the person on that list or the individual senior email is ever ever even going to return the favor.00:28:02:04 - 00:28:21:03UnknownIt's not about that but it's about and it's not also about trying to sell them something with every bit of communication. It's about trying to add value with every bit of communication and just sort of small little jab. Hey, don't forget I'm in real estate. Don't forget I'm in real estate. Hey, guess what? I'm in real estate. Don't forget to say you don't need to say it right.00:28:21:03 - 00:28:41:12UnknownYou could do this stuff just by simply inferring it. And you can't always talk about work with your list, with your database. You can't talk about work all the time with social media. Your wife will divorce you if you do, and you need to actua