Podcast appearances and mentions of Ernest B James

In this episode, Morgan sits down with her friend and 2019 WorkSmart alum Ernest B. James to discuss the creator economy and monetizing content. EJ opens up about the lessons he learned in the program and how he's grown and transformed his business over the past two years. As the Founder and Chief Management Officer of Noire Management, a full-service multicultural digital influencer, talent, marketing, and communications agency, EJ has grown his agency well beyond the talent management business that it started as in 2018. Beyond simply managing influencers and talent, Noire is now a growing consultancy and retainer-based agency. Noire champions diversity and inclusive narratives and experiences through talent representation, campaigns, and event executions. It also connects creatives of color with brands looking to bridge the communication gap in order to create authentically engaging content that resonates with today's highly informed consumer groups.  This conversation is full of wisdom and advice for content creators, talent agencies—and anyone considering building and monetizing their personal brand. I hope you enjoy the episode! To connect with EJ and Noire Management click here: https://www.instagram.com/noiremgmt/?hl=en  To access this episode's freebie and check out previous episodes, click here: https://morgandebaun.com/podcast/ To connect with Morgan click here: https://www.instagram.com/morgandebaun/  There's still some time to enroll for the final WorkSmart cohort of this year. Click here to get your application in: worksmartapplication.com

In Episode 2, I am talking to Ernest B. James, the Founder and Chief Management Officer of Noire Management, a diversity inclusive focused talent, marketing and communications agency. In this episode, you’ll hear: The difference between an agent and a brand manager. The benefits of working with an agency. What you should consider before doing a brand unboxing. Details about Fohr's Diversity Advisory Board. Tips for setting rates as a creator of color. Background on Ernest James: As the Founder of Noire Management, Ernest represents top talent such as Kela Walker, Karleen Roy, Necole Kane, and many more. Prior to launching Noire Management, James was the Associate Vice President at boutique lifestyle agency, APA PR. There he oversaw the agency's style portfolio – successfully launching Spanx's "Arm Tights" product line by Sara Blakely and MISSION Activewear's first-ever apparel collection in partnership with 3x NBA Champion, Dwyane Wade. Prior to APA PR, James spent over 4 years in the Fashion division of leading NYC marketing and communications agency - LaFORCE where he developed, executed and managed tactical strategies during the rebranding of Abercrombie & Fitch, while successfully launching the Eva Longoria for The Limited capsule collection. Ernest was recently appointed as a member of Fohr's Diversity Advisory Board, and he is best known for his efforts to #changethenarrative and make the Influencer Marketing industry more inclusive. Stay Connected with Host Majesty Acheampong Majesty's Website Majesty's Instagram Majesty's Influencer Community Ignite Your Influence Instagram Stay Connected with Guest Ernest James Ernest Instagram - @ernestbejames Noire Mgmt Website - https://www.noire-mgmt.com/ Noire Mgmt Instagram - @noiremgmt --- Support this podcast: https://anchor.fm/majesty-acheampong/support

Ernest B. James is the Founder and Chief Management Officer of Noire Management. Noire Management is a diversity inclusive focused talent and marketing agency that's helping to bridge the communication gap between creators of color and consumer brands. In this episode, Ernest breaks down some industry basics regarding influencer agencies, the difference between managers and agents, when you as an influencer should be seeking out this kind of support for your brand, and what his team looks for when working with influencers. He also gets into the contracts, discussing key terms you'll find in every brand deal, what to be on the lookout for as an influencer, and his personal experiences seeing eager influencers flop deals and miss out on a ton of money by overlooking key clauses. 

People of color being left out when it comes to big brand advertisements is nothing new. This has been going on since ads were invented but now more than ever, people are speaking out against brands who have no diverse representation. In order to create a shift, we need people in place to handle those deals and Ernest B. James is just the man to do it. Ernest is the Founder and CEO of Noire Management which is a management company that is bridging the gap between the relationships with brands and influencers of color. Though challenging, Mr. James is well equipped to make things happen within his business from his many years of experience working in the PR industry where he got to see the lack of diversity between brands and consumers head on. Working within the problem of the industry pushed him more to branch off on his own and start Noire Management. More info on www.BlackRichClub.com

People of color being left out when it comes to big brand advertisements is nothing new. This has been going on since ads were invented but now more than ever, people are speaking out against brands who have no diverse representation. In order to create a shift, we need people in place to handle those deals and Ernest B. James is just the man to do it. Ernest is the Founder and CEO of Noire Management which is a management company that is bridging the gap between the relationships with brands and influencers of color. Though challenging, Mr. James is well equipped to make things happen within his business from his many years of experience working in the PR industry where he got to see the lack of diversity between brands and consumers head on. Working within the problem of the industry pushed him more to branch off on his own and start Noire Management. During our interview which was such a great conversation, Ernest shares who he was as a youngin', why being a Gynecologist just was not going to work out for him, what the mission behind his company is and what you can do to be a part of his all-star influencer roster. For more on Ernest B. James, be sure to follow him on Instagram and to stay informed with all the great things Noire Management is doing, stop by their website; www.Noire-mgmt.com.