Podcasts about fohr

Welcome back to Negronis with Nord. Today, James answers viewer questions about why he doesn't think of YouTube as a social platform, and how being in a viewership rut affects your brand partnerships and what you can do about it. Also, the Fohr team is in Cannes! If you're there, shoot James a DM on Instagram. We'd love to see you. Finally, James was the first-ever guest on marketing leader Dina Fierro's new podcast “Origins of Influence,” which you can listen to on Apple Podcasts and Spotify. 0:00 - Fohr's going to Cannes, LA vs NY, James on Origins of Influence Podcast03:48 - Viewer Question One: James' POV on YouTube07:06 - Viewer Question Two: The 8 Mile Method11:35 - Outro & Credits Follow Fohr on instagram:  https://www.instagram.com/fohr.co/Follow James on instagram: https://www.instagram.com/jamesnordFollow Fohr on LinkedIn: https://www.linkedin.com/company/fohr-card/Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popupFor press inquiries, email press@fohr.co ----About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr's CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you're an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for listening.

Influencer marketing isn't just a trend, it's becoming the main event. In this episode, Fohr CEO James Nord explains why brands must stop treating it as a bolt-on and start building around it. From authenticity myths to smarter metrics, Nord outlines the mindset shift needed to win in the new marketing era.

In this episode, I'm joined by Grace, the Executive Vice President at Fohr—an award-winning influencer marketing agency behind campaigns for Sephora, Dyson, Unilever, Marriott, and more. Grace leads Fohr's strategy department and works closely with their client services team to deliver some of the most effective creator-led campaigns in the industry today.We dive into how influencer marketing is evolving and why Grace believes it will become the dominant form of brand communication in the next five years. You'll hear us discuss:What makes a creator stand out to top brands like Sephora and DysonHow influencer content is outperforming traditional brand content across paid media, email, and even OOHWhy creators are being tapped earlier in the campaign strategy processThe future of influencer marketing—from content formats to emerging technologies like AIGrace's best advice for creators navigating the 2025 landscapeWhether you're a full-time content creator, aspiring influencer, or marketing professional, this episode offers a behind-the-scenes look at what's working in influencer marketing right now—and what's next.Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.

Happy 100th episode of Negronis with Nord! Today, James answers a viewer question from @Swizzying: “Lately, there's been a lot of talk about changes to the instagram algorithm and how views are dropping across the board. From your perspective, what impact does that have on brand deals? And how do you think creators should adapt or navigate this shift?”. Also, you can admire James' spray tan. 00:00 - Intro 01:05 - Viewer Question | Why My Views Are Down and What Can I Do About It07:20 - Outro & Credits Follow Fohr on instagram:  https://www.instagram.com/fohr.co/ Follow James on instagram: https://www.instagram.com/jamesnord Follow Fohr on LinkedIn: https://www.linkedin.com/company/fohr-card/ Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup For press inquiries, email press@fohr.co ----About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr's CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you're an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for listening.

Welcome to Negronis with Nord. Today, James answers a listener question of “How does Fohr pick creators for a campaign?”, talks about best practices for shooting your shot to work with a brand, and gives a little recap on Fohr's annual Black Tie Party and first-ever #FohrConference. 00:00 - Intro00:42 - View Question | Fohr's Influencer Selection Process04:25 - Best Way to Get Brands to Work With You07:06 - Cold Outreach Case Study | Gnome Life on Tumblr09:25 - Fohr Conference and Black Tie Party Recap10:07 - Client FAQ No. 1 | Re-targeting Your Audience11:49 - Outro & Credits Make sure you're following Fohr on Instagram and LinkedIn to see clips from the Fohr Conference! Follow Fohr on instagram:  https://www.instagram.com/fohr.co/ Follow James on instagram: https://www.instagram.com/jamesnord Follow Fohr on LinkedIn: https://www.linkedin.com/company/fohr-card/ Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup For press inquiries, email press@fohr.co ----About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr's CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you're an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for listening.

Welcome to Negronis with Nord. Today, Fohr's Director of Strategy Sophie Wood is filling for James as he's in Tampa for the DICK'S Varsity Team Orientation. Sophie answers two FAQs she's been hearing from clients lately: What is the value in working with influencers who have overlapping audiences / followers (enter, “Influence Mapping”), and What's the value in working with the same influencer over and over? 00:00 - Intro00:52 - Cinema with Sophie | New Letterboxd Top 401:29 - Client FAQ No. 1 | Overlapping Influencers04:01 - Fohr's Influencer Mapping™07:09 - Influence Map Case Study | Rothy's10:07 - Client FAQ No. 1 | Re-targeting Your Audience11:11 - In Summary11:50 - Outro & Credits To see what James and the rest of the Fohr team were up to in Tampa this week, head to https://www.instagram.com/dicksvarsityteam/. Follow Fohr on instagram:  https://www.instagram.com/fohr.co/Follow Sophie on instagram: https://www.instagram.com/goodwoodx/Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popupFor press inquiries, email press@fohr.co ----About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr's CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you're an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for listening.

Welcome to Negronis with Nord. Today, James talks about the benefits of setting up accountability structures after coming off of a quarterly board meeting, H&M's use of AI to create digital doubles of models, and how influencers are represented in movies and TV. As mentioned, James and the Fohr team are headed to Tampa, Florida this week for the DICK'S Varsity Team orientation #DVTOrientation. Learn more about that program at https://www.dicksvarsityteam.com/ and follow along at https://www.instagram.com/dicksvarsityteam/. Congratulations to the 50 members who made the team! Follow Fohr on instagram:  https://www.instagram.com/fohr.co/Follow James on instagram:  https://www.instagram.com/jamesnord/Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popupFor press inquiries, email press@fohr.co ---- About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr's CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you're an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for listening. 

Haley Fohr, who performs as Circuit des Yeux, is known for her hauntingly powerful voice and immersive, genre-defying sound. As Pitchfork put it, her voice is “a force of nature” that “pulses with raw emotion.” Her album -io, was hailed by The New York Times as “a deeply evocative exploration of loss, identity, and the self.” With a career marked by boundary-pushing work, Haley continues to redefine what it means to create music that is both deeply personal and universally resonant. Her newest record, Halo on the Inside, was commended by The Quietus for its "immaculately crafted" tracks, particularly "Truth," which "recalls the rave from The Matrix in its endearing camp and undeniable swagger." In this episode, she talks about how songs by The Stooges, Sly and the Family Stone, and Joni Mitchell shaped her sensibilities. Halo on the Inside was released by Matador on March 14, 2025.See omnystudio.com/listener for privacy information.

Welcome to Negronis with Nord. Today, James is answering a viewer question about pitching yourself to brands, advocating for Botox, and geeking out over Ryan Coogler's new movie, 'Sinners'Follow Fohr on instagram: instagram.com/fohr.coFollow James on instagram: instagram.com/jamesnordSubscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popupFor press inquiries, email press@fohr.co----About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in.Negronis with Nord, featuring Fohr's CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you're an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.Cheers, and thanks for listening.

Welcome to Negronis with Nord. Today, James is breaking down how the new administration's tariffs will affect influencers and creators.Follow Fohr on instagram: https://www.instagram.com/fohr.co/Follow James on instagram: https://www.instagram.com/jamesnord/Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popupFor press inquiries, email press@fohr.co----About Negronis with NordInfluencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in.Negronis with Nord, featuring Fohr's CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you're an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.Cheers, and thanks for listening. 

Haley Fohr, who performs as Circuit des Yeux, is known for her hauntingly powerful voice and immersive, genre-defying sound. As Pitchfork put it, her voice is “a force of nature” that “pulses with raw emotion.” Her album -io, was hailed by The New York Times as “a deeply evocative exploration of loss, identity, and the self.” With a career marked by boundary-pushing work, Haley continues to redefine what it means to create music that is both deeply personal and universally resonant. Her newest record, Halo on the Inside, was commended by The Quietus for its "immaculately crafted" tracks, particularly "Truth," which "recalls the rave from The Matrix in its endearing camp and undeniable swagger." In this episode, she talks about how songs by The Stooges, Sly and the Family Stone, and Joni Mitchell shaped her sensibilities. Halo on the Inside was released by Matador on March 14, 2025.See omnystudio.com/listener for privacy information.

Missed this one? Here's your chance to catch up on a must-listen from earlier in the yearLet's chat about one of the biggest killers for your career: people-pleasing. Joining us on today's episode is Grace Murray, Vice President of Strategy at Fohr who shares how she's learned to overcome people-pleasing as a leader.

Welcome to Negronis with Nord. We're closing out the year with a Fohr classic: Industry Predictions! James has taken a long, hard look into his (proverbial) crystal ball, and from it has pulled the juiciest predictions in the world of influencer marketing for 2025 and beyond!Agree with James' predictions? Disagree? Think he missed something? Let us know all your thoughts in the comments below.Follow Fohr on instagram: https://www.instagram.com/fohr.co/Follow James on instagram: https://www.instagram.com/jamesnord/Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popupFor press inquiries, email press@fohr.co----About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr's CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you're an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for watching. Make sure to subscribe to the Fohr YouTube channel to get notified of new episodes!

Welcome to Negronis with Nord. We're bringing you a classic: the James Nord solo show! As we close the curtain on another election here in America, James is here to offer a few thoughts. Truth is, he has no idea why or how Donald Trump won the election; his expertise is in marketing, influence, and image-making. That said, he's here to discuss what he does know—with undeniable clarity—about what happened this election and what it means for business.Follow Fohr on instagram: https://www.instagram.com/fohr.co/Follow James on instagram: https://www.instagram.com/jamesnord/Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popupFor press inquiries, email press@fohr.co----About Negronis with NordInfluencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr's CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you're an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for watching. Make sure to subscribe to the Fohr YouTube channel to get notified of new episodes!

Welcome to Negronis with Nord. This week we're bringing back a timeless classic: the James Nord solo show! James talks through how to approach difficult social and political times while juggling Q4 content deadlines, as well an emerging trend we're seeing in our most successful sponsored content.1:46 Election Day thoughts5:51 Different sponsored content formulas for success9:13 Borrow successful content formats from other categoriesFollow Fohr on instagram:  https://www.instagram.com/fohr.co/Follow James on instagram:  https://www.instagram.com/jamesnord/Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popupFor press inquiries, email press@fohr.co ----About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr's CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you're an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for listening.

Welcome to Negronis with Nord! This week, I sat down with the Co-Founder & CEO of Fallen Media, Sol Betesh, to discuss the future of media on our phones. From Fallen Media's start a meme company with their very own “meme team” to their direct role in the New York City creator renaissance- we cover it all.Follow Sol on Instagram: https://www.instagram.com/solbetesh/Follow Fallen Media on Instagram: https://www.instagram.com/fallenmedia/Follow Fohr on instagram: https://www.instagram.com/fohr.co/Follow James on instagram: https://www.instagram.com/jamesnord/Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popupFor press inquiries, email press@fohr.co 0:42 Sol Introduction1:07 How did you start this company?5:46 How do you know when a show is ready to start folding advertisers in?8:50 What have you learned from trying to create a wide breadth of shows for all different types of online audiences?10:38 How do you determine if a show is viable?11:29 How are you thinking about the evolution of your shows' formats?13:43 How do you account for the variability of the algorithm?15:58 How much of creator burn out is actually just creators struggling with their own editing/production?18:48 Tips for evolving with the short-form media industry23:32 What is driving the New York City ceator renaissance?25:32 How big do you see the business getting?27:27 How to work with Fallen Media29:17 Who's your favorite follow right now?---- About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr's CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you're an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for listening.

Welcome to Negronis with Nord!This week, I sat down with internet and culture writer, Steffi Cao, to discuss five recent topics and trends we've been noticing. From the questionable relevance of Fashion Week to influencers' pressure to endorse during the election to the increased obsession with plastic surgery - we cover it all.Follow Steffi on Instagram: https://www.instagram.com/stefficao/?hl=enSubscribe to Steffi's Substack: https://stefficao.substack.comTo follow Fohr on instagram click HERETo follow James on instagram click HERESubscribe to Fohr newsletters HEREFor press inquiries, email press@fohr.co0:56: Steffi Introduction3:00 What is the relevance of Fashion Week for influencers?8:40 Looking back at 2014's influence on the Internet14:22 What do you miss about the internet it 2014?16:16 How do you think about the increased plastic surgery obsession online?22:32 Why do influencers feel pressure to endorse during the election?26:00 Should influencers explicitly endorse a candidate?----About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr's CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you're an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for listening.

Welcome to Negronis with Nord. This week we're bringing back a timeless classic: the James Nord solo show! James brings some boots on the ground insight from the Fohr instagram account and what he learned about timidity in content creation.0:00 Introduction0:28 Get your copy of The Almanac of Influence0:57 Being Timid in Content Creation1:48 How frequently are influencer's content getting 2x the views of their following?2:29 James' first green screen 5:47 POV is key7:19 Optimize for conversation in your comments section8:52 Non-Alcoholic negroni taste test9:53 Buy James' car!!!----About Negronis with NordInfluencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr's CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you're an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.Cheers, and thanks for listening.

Welcome to Negronis with Nord! Our guest this week is Tyra Booker, a former beauty youtuber turned Social Director of Ilia Beauty. In this week's episode, we talk about how personal and brand social strategies differ, how to build a year long social campaign plan, and how she ended up as a cameo in Charli XCX's “Guess” music video.Follow Tyra on Instagram: @tyrabookerrFollow Ilia on Instagram: @iliabeauty This episode includes: 0:00 Introduction 1:17 How the hell did you end up in a Charli XCX music video?4:07 Do you have a sense of what you want to be known for?10:40 Are you happy with your choice to go to school instead of becoming a full time influencer when you were younger?15:04 How do you think about driving social performance in the work you're doing?17:23 How do you plan out your year of social campaigns?33:12 How can influencers who want to work with Ilia stand out?50:09 Do you have pushback internally when laying out social strategies?51:38 How do you balance creator authenticity with brand goals in partnerships?58:58 Who is your favorite follow right now?1:01:21 What should the role of trends be for brands and influencers? ----About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr's CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you're an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.

Welcome to Negronis with Nord! This week, Casey Lewis joins us – Her Substack, Afterschool, analyses youth culture trends and has become a north star for how we think about marketing to Gen Z. We discuss her fascination with youth culture, the difference between memes and trends, and how to navigate the ever-changing internet.Subscribe to Casey's Substack: https://afterschool.substack.com/Follow Casey on Instagram: https://www.instagram.com/caseymorrowlewis/?hl=enFollow Casey on TikTok: https://www.tiktok.com/@caseymorrowlewisThis episode includes:0:00 Introduction2:51 What is it that has you dedicate your life to studying youth culture?4:57 What was the first trend you remember actively participating in?8:48 What's the difference between Gen Z when it comes to approaching trends and identity?11:54 Is the interenet allowing for kids to have more expression?14:54 What does counter-culture look like to today's generation?16:16 What are the misunderstands about Gen Z youth culture?20:07 Do you talk about micro trends v. bigger forces differently?22:32 Where's the line between meme and trend?28:04 Are trends controlled by the people or from corporations?32:32 Why is it important to market to Gen Z?37:52 How do influencers navigate the changing internet?45:43 What do Gen Z & Gen Alpha want out of influencers?50:32 What can you do to transform a company, long term? 50:37 What can marketers do tomorrow to be better at their jobs?55:06 Are we going to have big brands anymore?59:22 What would be your dream brand to revitalize?1:02:10 Who are your favorite follows right now?1:04:57 Is youth culture the same just in a different distribution method?1:11:22 How do you think about promoting the substack?----About Negronis with NordInfluencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr's CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you're an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for watching.Make sure to subscribe to the Fohr YouTube channel to get notified of new episodes!

Welcome to Negronis with Nord! This week, Piper Phillips joins us – a marketer, content creator, and musician we were introduced to when she shared her journey of leaving her corporate job on TikTok. We discuss how she came to the decision, the difference in content peformance across platforms, and how she's learning to transition from one content niche to another.Follow Piper on Instagram: @piperphillips Follow Piper on TikTok: @pipercassidyphillipsThis episode includes: 0:00 Introduction 2:57 How did you know you were ready to quit your job? 5:13 Did you think about how your content was going to evolve? 6:35 What was the reaction from your audience when you quit? 8:14 Do you feel like you've redefined yourself since then? 9:54 How much has virality driven your growth?11:16 What is the category of “viral" that best gains you followers?12:38 Do you have a sense when you've made something that is natural? 14:02 How has your relationship with the performance of your content changed? 17:43 How do you get the courage to film yourself out in the world?22:19 What is the pervading feeling amongst your peers about what they want? 25:20 How much are you thinking about moving your TikTok audience to Instagram?31:30 Is there anything you miss from your corporate job?32:55 Are you doing things to replace the company at the workplace?34:16 What's your dream creator/influencer partnership?34:56 Who are some of your favorite follows right now? ----About Negronis with NordInfluencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr's CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you're an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.Cheers, and thanks for listening.

Welcome to Negronis with Nord! Our guest this week is Nicky Reardon, a content creator and social strategy consultant who's whip-smart analyses of the influencer marketing space is shared weekly in our Slack channels In this week's episode, we talk about emerging creator archetypes, the nuances of belivability vs. truth, and the bratification of the Harris campaign!Follow Nicky on Instagram: @nicky.reardonFollow Nicky on TikTok: @nicky.reardonSubscribe to his Youtube Channel: https://www.youtube.com/@nicky.reardonThis episode includes:0:00 Introduction5:58 What is the “You before I” effect?11:12 What do you think the essence of the creator is now?15:21 How do you think relatability and companionship adapt?21:14 What is the impact of believability vs. truth?24:59 What's your initial reaction to the Harris campaign so far?28:14 How do you guide clients from telling jokes vs. talking product?38:34 Who's your favorite follow right now?----About Negronis with NordInfluencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr's CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you're an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.Cheers, and thanks for watching.

Welcome to Negronis with Nord!This week, Tembe Denton-Hurst joins us – a beauty and culture writer at The Strategist, Author of Homebodies, and the mind behind the popular Substack newsletter, Extracurricular.Follow Tembe on Instagram: @tembae Subscribe to her Newsletter, Extracurricular: https://tembe.substack.comThis episode includes: 0:00 Introduction2:08 How do you explain what Substack is?8:38 What are we losing & gaining from the rise of Substack?13:47 How do you build a successful Substack with paying subscribers?19:07 Substack: Is it a place to grow, or a place to push your following?23:23 Is it hard to maintain your unique POV if you're constantly trying to build?26:07 For the average person, how many Substacks do you think they'll follow?33:44 How has your different path impacted your life and career?41:47 What do you think happens if we lose these communities that help forge artists?52:08 Will Substack writers hire freelance editors?57:22 What does it look like for marketers who want to market on Substack?59:49 BookTube or BookTok?1:05:25 What is your favorite follow right now?----About Negronis with NordInfluencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr's CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you're an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for watching.

One of the most frequent requests we get is to hear directly from indie founders. Today's conversation is just that. And we did it in style. James Nord, founder of Fohr, has had a front row seat to indie having been one of the very first investments we made. In turn, I've had a front row seat for their growth from hundreds of thousands in revenue to 10s of millions.

Let's chat about one of the biggest killers for your career - people pleasing. Joining us on today's episode is Grace Murray, Vice President of Strategy at Fohr who shares how she's learned to overcome people pleasing as a leader.

”From Van Gogh's murder to “Year in Review” reels. We are back and talking about internet trends that are already shaping 2024. In this episode of Negronis with Nord, James talks about some iconic trends to already hit the internet such as the viral Stanley Cup; the edible (and short-lived) Pop Tart mascot; the 2023 "Year in Review" reel trend; and how internet culture becomes culture. Stay tuned for our episode next week featuring influencer and brand owner, Lindsay Silberman!

Hapy Nu Year! Dear listeners! Scot and Ih coudn't reezist bringing in the nu year with a bang, and trust me, this episohd iz the fihercracker yoo'v been wayting fohr. Buckel up az wee whisk yoo araund the glohb with a tapestry of Nu Year'z frazes, gigel ohver cultural quirks, and reveal the zesty chalengg Scot sets fohr himself—embrasing the contentious condiment nohn az manaiz. Az wee mul over our rezolooshuns, wee sprinkel in a dash of political hewmohr, remihnding us al that our aspirashuns can bee just az lofty az aur ability to run fohr ofis.Hav u ever stopt to ponder the perplexing puzel that iz Inglish spelling? Wee'r taking the bul bih the horns and adresing Califohrnia's literasy shocker, with a lihvly deebait on whether fohnetic Inglish coud bee the superheeroh wee need. Ih eeven take won fohr the team, crafting the episohd descripshun fohneticaly to ilustrait the point! Wee'll navigate thru the trecherous waters of educashun sistems and etimology, al whihl considering how our beloved aksents coud survihv this linguistic leap.As wee clohs aut this linguistic soiree, we contemplait Inglish's soft power and its potenshal to uniht thru a fohnetic maikover. From the 'Top Gun' and 'Star Wars' lohr too the curious world of fohnetics, wee cover the spectrum of storyteling and languag intricasys. Finaly, wee ponder the big questshuns: Coud simplifying Inglish spelling truly bolster democrasy and sihentific literasy? And iz the world ready fohr Nu Inglish? Wether u're a word nerd or just up fohr a gud chat, this episohd iz packt with thawt-provoking insihts and a harty dohs of humor. Join us fohr a jurnee thru languag lihk u've never herd befohr!Help these new solutions spread by ... Subscribing wherever you listen to podcasts Leaving a 5-star review Sharing your favorite solution with your friends and network (this makes a BIG difference) Comments? Feedback? Questions? Solutions? Message us! We will do a mailbag episode.Email: solutionsfromthemultiverse@gmail.comAdam: @ajbraus - braus@hey.comScot: @scotmaupinadambraus.com (Link to Adam's projects and books)The Perfect Show (Scot's solo podcast)The Numey (inflation-free currency) Thanks to Jonah Burns for the SFM music.

Did we get our 2023 influencer marketing predictions right?? Welcome to Negronis with Nord. In this episode, James discusses what 2023 predictions we got right for influencer marketing (and of course, those we got wrong). He discusses how influencer marketing has grown despite financial headwinds, niche creator vetting, whether creators can earn revenue through performance bonuses, and more.Programming Note: This will be our final episode of 2023, check back in the new year for some new exciting items and guests. Cheers!

This episode features a special guest, the king of fit checks and D.C's Most Eligible Bachelor - Tony Polcari.In this in-depth conversation, James and Tony sit and discuss his journey, passion for positivity, his coined topic of vibrant masculinity, and the beloved P Hive. We also asked the burning question…Tony P, are you for real?

Is it too late to find any last-minute holiday campaigns in this edition of Negronis with Nord?James touches on when influencers are sourced for holiday content and if there are any last-minute deals up for grabs, bypassing a brand's affiliate program for paid opportunities, Ben Affleck cheating on Dunkin' with Starbucks, and more.

In this episode of Negronis with Nord, James reacts to Sai De Silva on RHONY S14 Reunion and discusses the complexities of the influencer marketing industry. He addresses misconceptions, the evolving branding landscape, and the influential role of influencers in shaping the narrative.

In this edition of "Negronis with Nord," James shares insights from his discussions with major brand clients. He outlines four current trends in influencer marketing and forecasts expectations for 2024.A hint? UGC creators, brands are seeking you out... (and more.)

In this episode of Negronis with Nord, James discusses the challenges and responsibilities of being an influencer during tough and grief-filled times and offers a few thoughts about how to navigate these situations with empathy.

“Ask Us Anything” episodes are some of the most fun to make, so we knew we had to include one in our Future of HR miniseries. In the spirit of a well-meaning (but often toothless) HR feedback box, all the questions are anonymous. On today's episode, Rodney and Sam look at what arrived in our mailbag and try to solve listener questions. But did they beat the Brave New Work record of answering more than four questions in a single episode? You'll have to tune in to find out. Some of today's questions include: Will Mission-Based Teams make Platform Teams feel “less than”? How do I make HR my career without any formal training? How can we change our HR department's perception within our own company? How do I identify a toxic boss or workplace during interviews? Will Agile HR ever be a thing?!? Mentioned references: Liberty Belle, from Glow Tobias Fünke, from Arrested Development Ron Swanson, from Parks and Rec "Jets and the Sharks": Westside Story "Contracting episode" : FoHR Miniseries, Episode 3 Jason Beck, PhD, Partner at The Ready -------------- Learn more about The Future of HR at our website. Curious where your company sits on our 5-stage maturity model? Take our assessment and find out! Have a burning HR question for Rodney and Sam to answer? Email us at fohr@theready.com. Ready to get started moving your HR department into the future? Email us at fohr@theready.com or hello@theready.com. --------------- 00:00 Intro + Check-In: What is a favorite Halloween costume of yours from the past? 03:21 Question 1 - How do you get Finance and Strategy teams to collaborate in Level 4? 07:17 Question 2 - How does HR engage with higher FoHR levels without making Platform Teams feel “less than”? How do you plan budgets for this? 13:53 Question 3 - How can we change the current perception of HR within an organization? 16:22 Question 4 - How can I sell the value of creating more transparency and inviting more non-management team members to participate in this? 21:45 Question 5 - How do you get a leadership team to truly work together if their remits are very different? 26:43 Question 6 - We're having trouble identifying our shared work, often popping in and out of silos. Can you help us get unstuck? 30:53 Question 7 - How do you enable collaboration and drive accountability in a fast-paced matrix company? 33:47 Question 8 - We have a traditional HR team with defensive processes. How can we start to shift that into a service mindset? Will Agile HR ever be a thing? 37:55 Question 9 - I have lots of experience in operational leadership and company culture roles, but no formal training. What should I do if I want to make this my career? 41:39 Question 10 - I'm working in a toxic work environment with a bad manager and I didn't see this during my interview. What questions should I ask in future interviews to uncover this? 46:27 Wrap Up: Share this episode with your HR friends!

Welcome to Negronis with Nord. This episode features a special guest - Mohamet Mbaye, a member of the 2023 Sephora Squad.In this in-depth conversation, James and Mo discuss how he was able to switch influencer niches, his mission as a member of the Sephora Squad, how he manages content on Instagram and TikTok, his advocacy for men's skincare, and more.

As a creator, do you know what to charge on TikTok?In this episode, James shares a formula for pricing on TikTok & what happens when you boost your content on Instagram as a content creator.He also touches on the new law concerning child influencer trust funds that the state of Illinois introduced and signed into place. (Effective July 1st, 2024) We also dive into if brands are looking for podcast partnerships in their marketing mix and James' take on the best salad in NYC.

Welcome to Negronis with Nord. This week's Zoom episode features a special guest - Lindsey Rowley, a member of the 2023 Sephora Squad.In this in-depth conversation, James and Lindsey discuss how she started her career in content creation, navigating success while staying true to oneself, advice for emerging beauty creators, her impressive number of Sephora Squad testimonials, creator mental health, unique video editing styles, and more.

In this episode, James covers his thoughts on overcoming the anxiety of irrelevance and the fear of losing everything; how to build a loyal community for long-term success; how to plan for financial stability as an influencer. He also gives the latest Threads updates & his predictions. (Warning - it may be a little grim)

In this episode, James talks about Twitter's rebranding to 'X' and shares his experience with imposter syndrome in influencer marketing. He gives tips on growing as a creator, embracing new challenges; interacting with online communities; responding to DMs and comments; & more.

In this episode of Negronis with Nord, James talks about Meta's newest app, Threads. He covers his thoughts on the app; posting guidelines for starting out on Threads; how creators can use Threads; how influencers can choose a content category; & more.

In this episode of Negronis with Nord, James discusses the Bud Light & Dylan Mulvaney controversy and shares his thoughts; how creators can determine their influencer market rates; the definition of a 'lifestyle' influencer; tips on creating stand-out content; and more.

In this episode of Negronis with Nord, James talks about the Shein influencer trip controversy (#sheinontheroad) and stresses the importance of charging appropriate fees; using precise language in contracts; endorsing brands that align with your values (especially when working with controversial brands); calculating reach percentages on TikTok & Instagram; & more. How to Avoid a Bad Trip Guide ✈️: https://www.fohr.co/campaigns/how-to-avoid-a-bad-influencer-trip?utm_source=youtube&utm_medium=social&utm_term=organic&utm_campaign=leads-all-PDF-download-NwN-Ep64-Badtrip-pdf-download-youtube

Welcome to Negronis with Nord. In this episode, we cover Fohr's recent Dad influencer article in the New York Times; our top habits of easy-to-work-with creators; the power of a quick email response; if brands prefer IG Reels vs. static photos, and more.⭐️ NYTimes: https://www.nytimes.com/2023/06/13/style/dad-influencers.html?mc_cid=5a48a977cc&mc_eid=56c25abfd2

Welcome to Negronis with Nord. This week's episode features a special guest — a 5-time podcast feature, resident Gen Z, and Senior Creative Strategist at Fohr, Sophie Wood. In a pop culture recap, James and Sophie discuss how TV, social media, and creators work together to make pop culture moments go viral. The two dive into the cultural moment of ‘Scandoval' from Vanderpump Rules, TV viewership spikes from social media among shows like Succession & the Idol, how brands can jump on these pop culture moments, and more

In Ep. 84 of Earned, we chat with James Nord, former Tumblr star, podcast host, and founder and CEO of ambassador marketing company Fohr. We start by learning the origin story behind Fohr's most well-known program, developed in partnership with Sephora: the Sephora Squad. James explains why the program was built on creators' genuine passion for beauty over follower size, and shares the company's motto: “don't spend good money on fake love.” Next, we dive into the evolution of the influencer marketing industry over the last decade, and James reveals why he believes that creator content will be the future of brand communications. Conor and James discuss the thrill of pioneering a new industry, before talking about their leadership philosophies during times of growth and uncertainty. We then pivot to discuss James' past as a successful Tumblr influencer, and hear how the challenge of connecting with brands inspired the concept behind Fohr.In this episode, you will learn:The origin story behind the Sephora SquadWhy creator content is the future of brand communicationsHow leadership style evolves with company growthResources:FohrConnect with the Guest(s):James Nord's LinkedInConnect with Conor Begley & CreatorIQ:Conor's LinkedIn - @conormbegleyCreatorIQ LinkedIn - @creatoriqFollow us on social:CreatorIQ YouTube - @TribeDynamicsCreatorIQ Instagram - @creatoriqCreatorIQ TikTok - @creator.iqCreatorIQ Twitter - @CreatorIQ

James discusses buying fake followers and your follower health, negotiating influencer rates, and when a creative audit might be necessary for your feed.

In this episode of Negronis with Nord, James discusses what goes into the influencer selection process — including brand fit, strategy, target audience, knowing what goes into influencer selection, and how can creators increase their chances of being selected. Through the Fohr platform, we filter influencers based on criteria like follower count, location, brand mentions, and statistics from your content. To check out your stats - Create or login to your Fohr account: https://app.fohr.co/log-in

Welcome to Negronis with Nord. In this episode, James discusses the pros and cons of influencers working with agents or managers. How to strategize as a micro/nano-influencer when looking for brand collaborations; are influencer courses educational or a scam & more…

Welcome to Negronis with Nord. In this episode, we discuss the latest updates from Instagram, including a convenient auto-swipe feature for carousels, tips for bilingual creators to maximize their reach with auto-captions. We also dive into the idea of Youtube-branded sponsorships, Pinterest influencer campaigns, and more.

Welcome to Negronis with Nord. In today's episode, we explore the idea of whether AI can replace James. To help us out, we've enlisted the help of Chat GPT to write a script for Negronis with Nord. James (or is it Chat GPT?) shares his insights on how to stand out as an influencer in today's crowded market.