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EPISODE 227 of The Local Small Business Coach Podcast Why You Should Use Email in Your Marketing Plan In today’s episode: Why Staying in Touch with Your Past Customers is Crucial. One of the best ways to grow your business and grow your sales is by creating customer frequency. You do this is by staying in touch with them. Most local business owners haven’t been taking advantage of email marketing. Not so much to sell them something, but more to create a bond and connection. This way you can stay top of mind. You can do this by sharing tips, tricks, and other great information to help them and provide value. Let’s take a deeper dive into this valuable marketing idea for your small business. QUOTE OF THE WEEK: "I want to do business with a company that treats emailing me as a privilege, not a transaction." Andrea Mignolo ~~~~ The Local Small Business Coach Podcast is for Local Small Business Owners who are tired of living job to job and want to get to $100,000 in personal income. Each episode we discuss how to increase your profits, boost your sales, improve your processes and develop stronger teams. HELPFUL LINKS Course: Over 30 Different Ideas to Grow Your Sales in Your Local Business Thinking of Getting a Coach? Check out my work with me page Join the Badass Local Small Business Owners Facebook Group! Leave a Question for the Show: Ask a Question Website/Training Materials Become a Founding Member of Our Upcoming Membership Site – Click for More Info Get Your FREE eBook -8 Steps to Increasing Your Profits in Your Local Small Business Get your free Business Health Check PDF WHO THIS PODCAST IS FOR: local small business owners, mobile businesses, brick and mortar businesses, handymen, landscapers, pool cleaners, cleaning services, QSRs, restaurant owners, mechanics, plumbers, real estate agents, dog groomers, franchisees, tradesmen, medical, dentist, insurance, & those looking to increase profits, boost sales, improve processes and develop stronger teams
Headline: Natasha Che: How to Grow Your Sales, Conversion And Customer Loyalty by Creating Profitable Audio Content Sub Headline: For Coaches, Influencers, and Entrepreneurial Experts Episode Description: Podcasting is THE hottest content marketing trend in town. Creating audio content, both free and paid, can create massive business results for experts, coaches and entrepreneurs...if done right. Join Natasha Che, founder of Soundwise, to learn how to create and sell audio programs that gets you more customers and sales, without slaving away on the content creation hamster wheel. Little known, Big difference... Do you know that audio is the ONLY growing segment in publishing? It is for a very good reason. And if you're an online entrepreneur and you're thinking of creating your next course or online program, understanding this macro trend in content consumption may well determine the success of your next program. Well known, Little Understood: Everyone wants to start a podcast these days, simply because everyone else does. But these 4 common mistakes most entrepreneurs make when creating their podcast are costing them business results:1. Not having an end game 2. Not treating the podcast like a product offering3. Not building a community 4. Having having a scalable work process in place This Changes Everything... With Soundwise, selling and delivering on-demand audio courses and programs have never been easier. Our research shows that allowing listeners to buy your audios directly from the phone increases sales by 15% on average, other things equal. Not to mention the convenient, professional delivery that impresses your customers. Soundwise also gives podcast hosts the easiest way to leverage their podcast for growing their email list, building their tribe, and generating leads, without having to set up any convoluted tech themselves. Guest credibility: Natasha Che is a tech entrepreneur and the founder of Soundwise, the #1 mobile-focused audio publishing platform for experts, influencers and entrepreneurs to sell on-demand audios and convert more of their podcast listeners into customers.She is also a personal growth teacher and an award-winning podcast host. She currently hosts the top-of-iTunes podcast, The School of Intuition. Natasha has coached over 200 experts and entrepreneurs on how to use podcasting to grow their business. Her work has been featured in Huffington Post, Entrepreneur, Thrive Global, Podcast Movement, National Association of Broadcasters, Women’s Startup Lab, among others. She is the author of the upcoming book Podcast Conversion Secrets: The Ultimate Guide for Turning Your Podcast Listeners into Paying Customers.Natasha holds a PhD in Economics from Georgetown University and livesin Washington DC. Testimonial: 'When I asked my tribe how they felt about a membership website, versus a mobile app that's audio based but allows PDFs and photos, hands down they said the latter. With Soundwise I can incorporate my podcast as the free portion of my training offerings, but also sell subscription-based audios to my community. Plus, members don't need to login to another platform for interactive features. I have found Soundwise to be so refreshingly simple. I'm used to convoluted setups, and this was like a deep sigh of relief for me. They've made it so that using the app is a no brainer for people. Love it! - Dr. Kim Bloomer, Owner of Aspen Bloom Pet Care Testimonial #2: "I chose to create my teaching materials in audio, because my customers are busy parents who often don't have the blocks of time to read or watch content. Using Soundwise allows them to listen and learn about parenting from me while driving their kids around. I'm not necessarily tech savvy. That's why Soundwise is a godsend. Because their team held my hand through every step of setting up my soundcasts. They really have the best customer service!" - Evonne Weinhaus, best-selling author and relationship therapist I help people with: Coaches and experts who sell audio courses and programs want to sell more, deliver the content conveniently, and minimize copyright infringement risk. Soundwise delivers audio programs straight to the listeners' phones, allow them to listen on multiple devices without managing any files, and buy additional programs from the same publisher directly from their phone. It gives audio creators the flexibility and control as to how they want to sell their programs and increase the sales of their audios. Client Success Examples: Fahad is an entrepreneur who creates and sell spirituality related audio science fiction stories for children. He used to sell the audios through a Shopify store and deliver them through mp3 downloads from his website. After moving to Soundwise, sales increased 40% because after customers buy one season of his audio stories, they can easily buy the next season on the app from their phone, while listening to the first season. Plus it's a convenient listening experience for his customers, as they don't have to transfer and mange audio files and can take the stories wherever they go. Your Offer: Use Soundwise to1. Create, sell, and deliver your audio courses and programs.2. Leverage your podcast to build your email list and an engaged, interactive audience base.Use offer code FREE15 to get 15 day free and 30-day money back guarantee Value action steps: 1. If you have a podcast or are thinking of starting one, package it in the right way to highlight the value your offering in the show, and start using your podcast to collect email opt-ins. 2. If you're creating your next virtual course or online program, consider delivering it as an audio course. Survey your customers to see which option they like better. Offer link: mysoundwise.com
In the midst of the most-recent recession, why couldn’t you find a parking place at the mall on a weekend or get into a good restaurant without waiting for hours? Why were there waiting lines at the spa and coffee shop? In this podcast interview, Krisz Rokk and award-winning business consultant Brian Gracon use best practices from recession-proof companies to discuss buying triggers and habits of today’s consumer. The post 3 Buying Triggers You Can Use to Grow Your Sales with Brian Gracon appeared first on StrengthInBusiness.