Podcasts about hifi farms

LIVE Audience Q&A Podcast on the Science of Cannabis. We cover the struggle cultivators and retailers are facing on high THC% versus a high Terpene profile and ideas for education initiatives to help inform consumers. Joining us on the podcast panel was Emma Chasen, Lee Henderson from HiFi Farms and Cedar Hughes-Blades from Moss Crossing. Access our eBook for FREE “8 KEYS How to Launch a Successful Cannabis Edible Business” at www.periodiceffects.com/ebook

Lee from HiFi Farms in Oregon, a short clip of the periodic Effects Podcast hosted by Wayne Schwind.

Loved this talk with Lee Henderson, Co-Founder and Brand Manager at HiFi Farms. We discuss how Lee started the business, the transition from the medical market to recreational and creative ideas for solidifying a strong brand presence. JOB OPPORTUNITES: HiFi is looking to hire going into summer, discussed in the episode. Companies and Brands we reference Portugal the Man, Gro-Tech, Craft Cannabis Alliance, Emma Chasen, Farma, East Fork Cultivars, Yerba Buena, Pilot Farm, BDS Analytics, Headset, X-Ray FM, Phylos Bioscience, Electric Lettuce, Group Muse, Dab Society Extracts

Sara Batterby joins us and takes us through the pesticide regulations in Oregon and the resulting affect on the industry. Originally from England a blissful Thomas Hardy-esque part the country, in her words- a knife fight was the scariest thing that could possibly happen. Sara eventually found herself in finance as she loves designing structures. She notes that most folks don’t understand that finance itself is truly a creative pursuit. Following some dialogue on this moment in global socioeconomics, Sara goes on to share how she is vesting her employees into the ownership of her company ensuring they share in the growth of the capital asset. With ownership, her employees are completely self managing based in there engagement in the greater vision.

Sara Batterby (that’s pronounced SAHR’ UH), CEO of Hifi Farms didn’t even know about Oregon’s newly legalized cannabis industry when she moved north from Silicon Valley, where she had been involved raising money for fast-paced high tech startups. Glamorous as it looks from the outside, the inside of all that hectic Valley activity can drain the soul. So Sara rented a house in Oregon – sight unseen – and simply made a lifestyle leap, not know where she would land. She met a community of cannabis people who were committed to super-organic growing methods and creating high-quality products. “We treat cannabis like we treat food”, is Sara’s mantra. Sara’s friends needed much help with business aspect of the industry and soon she found herself as CEO, raising money again. But this time it was different. “As a woman it was liberating”, she beams, because the cannabis industry was wide open compared to the Valley where you had “a lot of white guys” just naturally working with people like them, other “white guys”. The business aspect of the emerging cannabis industry is a barrier to entry and Sara is working hard to help those who have never had to interact with things such as accountants or lawyers. She wants to create a pathway for people coming from the illegal to the legal side. And she predicts a shakeout, “90% of the startups in the Valley don’t make it, but our odds are better than that”. To help educate and prepare those who want a credible and legitimate industry, Sara works closely with the state regulators and the OLCC, whom she credits with begin very engaged and helping create a model that all states can follow. Hifi Farms: http://www.hififarms.com/ Committed to super-organic methods and quality product We treat cannabis like we treat food Getting into the wide open cannabis field was liberating In the Silicon Valley, it’s a bunch of white guys investing in other white guys, because people naturally work with people who are like them Portland’s Women Grow organization is the largest chapter in the US. Sara was an organizer/founder. At first, we thought it would be just 20 girls and some bottles of wine With our investors, we created a conversation. They wanted to invest in cannabis and wanted to give their money to someone with experience. As a woman, I created a warm, welcoming environment. I told the investors when I didn’t know about some area of the business and they appreciated my transparency. Venture capital is basically 93% in men-owned startups. But the statistics show that women-owned startups have a higher success rate. It will be fun to come back in a year and discuss this again!