POPULARITY
You hear it all the time as a business owner - start an email list. But why? Because your email list is how you deepen your relationship with clients and humanize the sales experience. Katie from Katie Does Marketing shares how you can sell more products through email marketing in this episode. Contact Katie: katiedoesmarketing.com theshoppop.com instagram.com/katiebsalmon Get 50% off your first year of Honeybook: http://share.honeybook.com/themoderncreative Contact us at: themoderncreativepodcast.com instagram.com/moderncreativepodcast Contact Joyce: joycechristine.com instagram.com/_joycechristine Watch the FREE business training: https://joycechristine.com/masterclass-pod Contact Dianuh: chasinglinen.com instagram.com/dianuhaerin Music by Joakim Karud youtube.com/joakimkarud
My guest Katie Salmon is the founder and CEO of a digital marketing consultancy business called Katie Does Marketing. Katie helps shop owners and makers develop strategies to simply SELL MORE STUFF.
You've heard you should be using email to market your handmade business – but how do you get people to open – and act on – your emails? My guest on this episode – Katie Salmon – is a self-proclaimed marketing geek and spends her days dreaming about how to help business owners sell more stuff. Since 2016, she's been serving clients through her boutique marketing agency Katie Does Marketing, where she has helped shop owners turn email marketing into a lucrative sales channel. But Katie knows that not all businesses are ready to outsource their marketing, so this year, she co-founded Shop Pop, a one-stop resource center with marketing education and templates. Through Shop Pop, Katie hopes to help shop owners get the skills and confidence they need to do better their marketing in less time.
Learn how you as an Etsy seller can get started very simply with your digital marketing strategy, and when you're ready, how to scale that. My guest is Katie Salmon of Katie Does Marketing and she's sharing who she helps shop owners and makers do just that. Visit for more information. To support the podcast, visit
Gift Biz Unwrapped | Women Entrepreneurs | Bakers, Crafters, Makers | StartUp
Katie Salmon is a self-proclaimed marketing geek and spends her days dreaming about how to help business owners sell more stuff. Since 2016, she’s been serving clients through her boutique marketing agency Katie Does Marketing, where she has helped shop owners turn email marketing into a lucrative sales channel. Katie knows that not all business owners can afford to outsource their marketing. So this year, in additional to Katie Does Marketing, she co-founded Shop Pop, a one-stop resource center with marketing templates and education. Through Shop Pop, she hopes to help shop owners get the skills and confidence they need to do better marketing in less time. Business Building InsightsForward is forward. Little by little progress does add up. Consistent efforts over time will yield fruitful results. Email marketing is where you can build relationships and win sales. No one can even be on your email list unless they know you exist. People are three times more likely to see your emails than your posts on social media. The best way to get somebody on your list as a product business is with an offer. Getting people to open your emails starts with the subject line. It’s the gate keeper to your email. Writing shorter sentences helps people skim through the content of the email. If you have an expensive product where the buying cycle is long, you need emails that nurture your potential customers. Resources Mentioned Mailchimp (https://mailchimp.com/) – Get a smarter all-in-one marketing platform to grow your business. Klaviyo (https://www.klaviyo.com/) – A marketing automation and email platform designed to help grow your business and make more money Interact (https://www.tryinteract.com) – Create online quizzes that generate leads, segment your audience, and drive traffic to your website. Contact Links Website (http://www.katiedoesmarketing.com/) Instagram (http://instagram.com/theshoppop) Katie’s Discount Offer at Shop PopGet 15% off anything in The Shop Pop (https://theshoppop.com/) store using the special code GIFTBIZ15. Gift Biz ResourcesJoin our (https://www facebook.com/groups/GiftBizBreeze) If you found value in this podcast, make sure to subscribe and leave a review in Google Podcasts (http://www.giftbizunwrapped.com/GooglePodcasts) . That helps us spread the word to more makers just like you. Thanks! Sue
Email marketing. You know you should do it but just are not sure what emails are best to send to customers. Today on the show we have Katie Salmon to talk about email marketing but more specifically, doing it on autopilot. You are going to want paper and pen because Katie walks us through exactly which emails you need to be sending and how! Links: Kelly’s Mailchimp Course: Creative Mailchimp Templates Shop Pop 7 Email Design Tips About Katie: Katie Salmon (SAL-min, FYI) is a product marketing strategist for shop owners and makers. In short, she helps people sell stuff. Katie believes “marketing gurus” have overcomplicated marketing, so she loves helping shop owners design easy and repeatable strategies to drive sales. She serves her clients through her “done-for-you” agency, Katie Does Marketing, and her new template store Shop Pop (coming soon March 2019!) When she’s not on the Internet, she’s watching a true crime doc with her husband Brennen and disobedient dog Georgia. If you're looking for more of my "story," then here's a brief intro: http://www.katiedoesmarketing.com/about/! Connect with Katie: Website | Instagram Introducing the Creative Rebel Base: THE place for Creative Rebels to collaborate, learn, and support each other! THE place to go online if you want to connect with, learn from, and support other product-based business owners, artists, and makers. We created this community to help you along your journey, but also to give you a safe place to learn with and interact with other like-minded business owners whether you are just starting your biz or have been doing this a while, let's all move forward TOGETHER! For more info and to join today, head to www.creativerebelbase.com WANT TO CONNECT WITH CREATIVE BIZ REBELLION? SUPPORT the podcast. Become a Patron today! JOIN our Facebook Group! FOLLOW us on Instagram and use #creativebizrebellion. Tag us in a photo of you listening! LEAVE us a review on Itunes or on your favorite podcast app. We will give you all the virtual fistbumps! SIGN UP for our email list and be the first to learn about workshops, rebel sessions and more CONNECT WITH KELLY on her websites here, here, and her Etsy shop. CONNECT WITH CAROLINE on her website and Etsy shop. * Some links may be affiliate links! Thank you!
On this episode of Positively Creative, I talk with Katie Salmon of Katie Does Marketing about how to create a promotional calendar, why it's important to your business and how to know what and when to post. Katie also shares her thoughts on Instagram, email marketing and how to engage without feeling like you are constantly self-promoting. Be sure to grab Katie's free guide in the links below! About Katie: Hi, I’m Katie! I help shop owners and makers sell their products. When I was a pre-teen I decided to be a fashion designer. I bought a sketchbook, learned to sew, and spent my babysitting money on a “Teen Vogue” subscription. I was sure I was just a few years shy of my “Project Runway” debut.…But it only took me a few weeks as a fashion merchandising student at the University of Georgia to conclude that I would, in fact, be a horrible fashion designer. (Turns out loving soft, pretty things doesn’t mean you’d be great at creating them.) The creativity I lacked to design a dress, though, found full expression in Marketing 101 and I fell in love with the strategies that help creative people like you sell their “stuff.” Because business isn’t exactly an “If you build it, they will come” scenario, right? Your target customers are ready for your unique brand to meet their needs. But it’s not always easy to let them know you exist. I started Katie Does Marketing to help shop owners and makers develop a marketing plan that gets their product in front of the right people at the right time to make a sale. So whether your brand has been around for decades or you don’t even know where to start, I’m eager to help you take the next strategic step. Let’s get started! Website: http://www.katiedoesmarketing.com/ Instagram: https://www.instagram.com/katiebsalmon/ Linkedin: https://www.linkedin.com/in/katiebsalmon Links: Free Guide How to Plan Better Instagram Posts in Less Time: katiedoesmarketing.com/pcpodcast Really Good Emails: https://reallygoodemails.com/ To get 50% off your first year with Honeybook, go to positivelycreative.net/honeybook! About The Positively Creative Podcast: The Positively Creative Podcast was created by Dorothy Collier, artist of Dorothy Art, for creative entrepreneurs. When Dorothy started having a positive outlook on every aspect of her life, including her art career, the creativity and opportunities started overflowing! Join her as she chats with other small business owners, discussing the ins and outs of how to run a creative business and how they make it in their respective fields. To learn more about The Positively Creative Podcast, visit our website or head over to our Patreon page! You can also find Dorothy on Instagram at @positivelycreativepodcast and @dorothyart!