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In this episode, we dive into how to turn order tracking from a common customer service headache into a powerful engine for repeat sales and revenue growth. Andrey, founder of parcelous.com, shares the major mistakes online sellers make after an order is placed and how a branded tracking page can solve customer frustration while simultaneously generating up to 10% more revenue. He reveals strategies for seamless integration, overcoming international shipping complexities, and using smart email notifications to drive upselling.Topics discussed in this episode: Why neglecting post-purchase attention loses golden revenue opportunities. What messy international tracking does to ruin the customer experience. How a tracking page's upselling block generates additional revenue. What smart email notifications do to boost revenue via Klaviyo integration. How Parcelous finds every possible carrier for multi-country shipments. Why optimization can lead to up to 8-10% in additional revenue. How dropshippers can hide Chinese origin and carrier statuses. What custom statuses do to keep customers calm during shipping delays. Links & Resources Website: https://www.parcelous.com/Shopify App Store: https://apps.shopify.com/parcelousGet access to more free resources by visiting the show notes at https://tinyurl.com/544yfzy4______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don't miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
SummaryIn this engaging conversation, Ben Marks discusses the current state and future of PHP and Magento, emphasizing the importance of community involvement and the evolution of technology in e-commerce. He highlights the ongoing improvements in PHP, the challenges faced by Magento under Adobe, and the significance of intentionality in adapting to market changes, particularly with the rise of AI. The discussion also touches on personal experiences and insights gained from attending the e-commerce forum.TakeawaysPHP is not dying; it continues to evolve and improve.Magento's product updates have stalled under Adobe's management.Community engagement is crucial for the success of open-source projects.Intentionality in business practices can lead to significant improvements.AI is reshaping the e-commerce landscape and internal processes.Companies must adapt to changing customer behaviors and preferences.The importance of grassroots efforts in technology development.Networking and collaboration are key to thriving in the e-commerce space.Real-world applications of technology can enhance customer experiences.The future of e-commerce will be driven by innovation and adaptability.Chapters00:00 Introduction to PHP and E-commerce Dynamics02:28 The Evolution of PHP and Magento05:04 Community Engagement and Open Source Contributions08:12 Insights from the E-commerce Forum10:53 The Future of E-commerce and AI Integration
We are continuing Horror Month with another creature feature - Arachnophobia! Tiff is back to discuss how well the film holds up, the characters, and our thoughts on spiders. Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: https://discord.com/invite/7aTTCAWZRx You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices
Sonja Grasser is the Founder of Retention Theory, a consultancy helping CPG brands turn one-time buyers into loyal repeat customers through data-driven retention systems. With a background that spans law school, 60+ countries of travel, and hands-on work with brands like MaryRuth's Organics, Sonja brings a uniquely behavioral approach to customer retention: rooted in psychology, not playbooks.After landing in retention by accident as a German-speaking marketer, Sonja discovered her passion for understanding why customers buy, not just what they buy. Her global perspective and analytical mindset help founders identify churn before it happens, build smarter lifecycle flows, and create experiences that keep customers coming back.Whether you're a CPG founder tired of chasing acquisition or an operator ready to make retention your growth engine, Sonja shares a masterclass in turning customer behavior into predictable, sustainable revenue.In This Conversation We Discuss: [00:33] Intro[01:05] Helping brands turn retention into revenue[01:30] Connecting communication to customer longevity[02:08] Identifying patterns behind consumable success[02:55] Leveraging analytical thinking for stronger retention[04:00] Educating first-time buyers before selling again[05:25] Helping buyers at their exact stage of the journey[07:11] Designing flows that nurture interest into action[07:45] Applying retention rules across every direct channel[08:18] Stay updated with new episodes[08:29] Spotting churn before customers disappear[10:19] Timing recovery emails before customers drift away[11:39] Resolving customer issues before they walk away[12:27] Setting triggers that match real customer behavior[14:16] Focusing on results-driven storytelling for CPG[15:26] Evaluating why memberships don't always translate[16:36] Building loyalty from your first 100 buyers[17:07] Layering time data to reveal true retention health[19:08] Applying psychology to make retention truly workResources:Subscribe to Honest Ecommerce on YoutubeHelps Ecommerce brands with retention marketing retentiontheory.com/Follow Sonja Grasser linkedin.com/in/sonjagrasserIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
On this week's episode of Pop Culture and Fandom News, Tiff joins Erin to discuss the upcoming HBO Max series "Welcome to Derry," the movie "Friendship," Paul Rudd's characters, the trailer for Sam Raimi's "Send Help," and MTV shutting down some of their UK stations. Send Help trailer: https://youtu.be/R4wiXj9NmEE?si=nqM4gM-N4jB1sDrX Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: https://discord.com/invite/7aTTCAWZRx You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices
TakeawaysLa experiencia del cliente es clave en el e-commerce.El merchandising digital debe reflejar el merchandising físico.Las fotos de productos deben ser de alta calidad y consistentes.La estructura del producto es esencial para la navegación.Los sistemas de POS deben estar integrados con el e-commerce.La data es fundamental para la toma de decisiones.Errores comunes incluyen la falta de categorización adecuada.La experiencia del cliente debe ser seamless entre canales.Las métricas de conversión son cruciales para el éxito.La educación del cliente es parte del proceso de transición.Sound Bites"La experiencia digital debe guiar al cliente.""La data es lo más importante en el e-commerce.""La experiencia del cliente debe ser seamless." Chapters00:00 Introducción y Conexiones Personales04:45 Trayectoria en el Retail y E-commerce10:11 Merchandising: De lo Físico a lo Digital15:03 Estrategias de Presentación de Productos20:06 Errores Comunes en Merchandising Digital28:04 La Importancia de las Imágenes en E-commerce31:11 Desafíos en la Captura de Imágenes de Productos34:07 Conectando Tiendas Físicas y Online36:44 La Experiencia del Cliente en el Comercio Unificado38:37 Unificando Sistemas de Venta40:34 Cierre y Contacto con Carla Irizarry Recursos mencionados en este episodio: ✅ Descarga tu checklist BFCM aquí: ed-digital.com/BFCM
Episode #355 - 10 Creative Holiday Offers That Don't Hurt Your Ecommerce Product Margins When you think “holiday offer,” you probably think discount. 20% off, 30% off… like Oprah's handing out promo codes: you get a discount, you get a discount, everybody gets a discount! But deep discounts aren't the only way to win during BFCM. In fact, for some brands, they do more harm than good — eroding margins, cheapening perception, and training your customers to only shop sales. In this episode, I'm sharing 10 creative, margin-friendly holiday offers that drive sales without cutting into your bottom line — plus tips to make them shine in both email and SMS. This is part of my BFCM Prep Series, where we're making sure your marketing is strategic, intentional, and designed to convert — not just add to the inbox chaos.
We are continuing our Horror Month celebration with a look at the 1990 horror comedy, Tremors! The hosts of It's a Dean Thing - Moth and Paula - along with Tiff, join Erin to discuss Val and Earl, Rhonda, the monster, and more. Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: https://discord.com/invite/7aTTCAWZRx You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices
On this week's episode of Pop Culture and Fandom News, the hosts of It's a Dean Thing—Moth and Paula—and Tiff join Erin to discuss the excitement for The Bride, the recent EA gaming buyout, the film Good Boy, the trailer for Pillion, and "fans" crossing the line with AI and Robin Williams. Watch the Pillion trailer here: https://youtu.be/b0zJwQuLFuA?si=qqaXqGSqvvewfNvW Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: https://discord.com/invite/7aTTCAWZRx You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices
En el mundo del e-commerce, la mayoría de las marcas ponen toda su energía en atraer nuevos clientes, pero pocas se detienen a pensar qué pasa después de la primera venta. En un mercado cada vez más competitivo, la verdadera rentabilidad no está solo en vender más, sino en lograr que los clientes vuelvan. De eso sabe mucho Marco Romero, fundador y CEO de Endara Media, especialista en E-commerce Growth y mentor de tiendas online que buscan escalar sus ventas de forma sostenible. Una de las herramientas más efectivas, según Romero, es el email marketing. “Algo que me gusta siempre tomar en cuenta es la retención a través de correos electrónicos y, sobre todo, de las mismas plataformas digitales, tanto Meta como Google”, comenta. Explica que plataformas como Klaviyo permiten predecir el comportamiento del cliente y saber “si una persona te va a comprar en un mes o dos meses”. Sin embargo, aclara que muchos emprendedores no aprovechan esta ventaja: “Cuando te compran por primera vez, muchas veces tu marca se les olvida. Las personas ya no tienen esa atención que tenían tiempo atrás”. Por eso insiste en la importancia de crear automatizaciones que mantengan el contacto vivo. “Yo considero que todas las tiendas en línea deberían tener, como mínimo, de 7 a 8 automatizaciones para hacer el seguimiento a las personas que ingresan a la tienda, que dejan el carrito, que se suscriben al pop up de bienvenida, etc.”. Estas automatizaciones permiten medir cada acción del usuario y, a partir de eso, construir una estrategia de flujo que mantenga la comunicación constante con la audiencia. Pero la fidelización no se trata solo de vender. También implica educar y conectar emocionalmente con los clientes: “Al final del día tenemos que formar una comunidad, necesitamos que las personas estén conscientes del problema que sufren todos los días y qué pasaría si no aprovechan nuestro producto”. En ese sentido, Romero destaca que el correo electrónico no debe ser visto como una herramienta de venta agresiva, sino como un canal de valor: “Uno genera un impacto de educación y de hacerlos sentir dentro de una comunidad. Ahí las cosas van a cambiar y, si hiciste un buen trabajo durante todo el año, vas a tener una buena base de clientes que sólo llegan gracias al correo electrónico, de hasta un 60 por ciento de conversiones”. En cuanto a las automatizaciones clave, Marco detalla que “la automatización que todo el mundo tiene es la del carrito abandonado”, pero que hay otras igual de efectivas: “la del pop up con un descuento para captar correos, el seguimiento de la persona que ve un producto y luego abandona, la serie de recuperación de clientes, la estrategia de cross selling para aumentar el ticket promedio, y solicitar reseñas para nutrir la página con prueba social. Una estrategia que no puede faltar es atacar con contenido UGC”. Aun así, advierte que no todas las tácticas de venta funcionan igual. “Si ofrecemos un descuento muy agresivo, terminamos bajando el valor a nuestra marca. Lo que sí siempre recomiendo es no bajar precios, sino agregar valor a los productos para vender más”. El objetivo, dice, debe ser construir una marca sólida y confiable, no una que dependa de rebajas constantes para atraer compras. Romero también señala que en toda tienda existen ciertos productos que actúan como puerta de entrada. “Hay un solo producto o un ‘top 3' que siempre te van a comprar las personas en tu tienda. Esos son los productos de adquisición de clientes. Pero para retener tenemos que agregar los productos adicionales, que quizás no tienen tanta rotación, pero que a la gente le va a interesar porque ya conoce nuestros productos principales”. Y aunque aún no es una tendencia extendida, cree que el modelo de suscripción será el próximo paso natural en la región. “La suscripción no se ve tanto en Latinoamérica y eso va a llegar con mucha fuerza”, afirma. Este modelo ofrece previsibilidad financiera al negocio y una experiencia más personalizada al usuario, que recibe lo que necesita sin tener que volver a comprarlo manualmente. Para Marco, el secreto de escalar un e-commerce no está solo en atraer, sino en mantener viva la relación con el cliente. En entender que cada correo, cada automatización y cada interacción son una oportunidad para construir confianza. Porque en un mercado saturado de opciones, las marcas que ganan no son las que más venden, sino las que logran que los clientes vuelvan una y otra vez. Instagram: @marcoromer0 TikTok: @marcoromer0
We continue our celebration of Horror Month with a look at the 1985 film, Fright Night. Erin A and It's a Dean Thing's Paula join Erin to discuss how the film holds up after forty years, the vampire mythology, the characters, and the homoeroticism in the film. Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: https://discord.com/invite/7aTTCAWZRx You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices
In this Q&A, I answer your biggest questions about building and scaling a newsletter in 2025. We cover everything from whether LinkedIn newsletters are still worth it, to what platform you should use (Beehiiv, Kit, Substack, or Klaviyo), and the most effective ways to grow your audience organically. I also share what I'd do if I had to start from scratch, how AI is reshaping content creation, when to pivot your strategy, and how to price your first sponsorships.FREE Guide: How to get your first 1000 newsletter subscribers in 30 days >>Episode Questions & Timestamps00:00 Introduction to Q&A00:26 The truth about LinkedIn newsletters in 202502:54 What newsletter business would you start if you had to begin from scratch tomorrow?07:43 Should you use Beehiiv, Kit, Substack, or Klaviyo?11:20 What are the best organic growth strategies for newsletters?14:06 How do you think about newsletter vs. YouTube content?16:16 How will AI impact the newsletter space?18:50 How do you decide when to pivot your content strategy?21:41 How should you communicate a publication name change to your audience?24:39 How do you approach newsletter sponsorship pricing?28:38 What's the best way to approach list cleaning and re-engagement?
On this week's episode of Pop Culture and Fandom News, Erin A. and Paula from It's a Dean Thing join Erin to discuss the show Smoke, the new Reading Rainbow, One Battle After Another, the trailer for Frankenstein, and the latest battle against AI. Trailer for Frankenstein: https://youtu.be/8aulMPhE12g?si=pouJsh2leOyDCLXa More info about Tilly Norwood and the threat to art: https://www.vanityfair.com/hollywood/story/ai-actor-tilly-norwood-controversy-hollywood-reacts?utm_source=facebook&utm_medium=social&utm_campaign=dhfacebook&utm_content=null&fbclid=IwQ0xDSwNJIPhleHRuA2FlbQIxMQABHrvHyJnfzBbpvzjKYfvwtxaK_5fbHBahyPZp3V4R45kfBvJevD-d6vU1vaPu_aem_5unKzepI8s-dKdst2wzt8g Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: https://discord.com/invite/7aTTCAWZRx You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices
Today's episode is Episode 34 - The Broken Water PumpIt is a more sombre episode as we recieve the news of actor and Red Green Show veteran, Graham Greene's passing. In the monologue, we look back at his career and specifically his involvement with the show to celebrate the impact he had on the shows' success. Beyond that in today's episode we have a major problem at the lodge as the water pump is broken! While Helmut, the head of Lodge Maintenance is busy trying to fix it with duct tape and chewing gum, Murray and Dwayne attempt to sell the lodge a new one at a big profit to the disgust of Lodge Treasurer, Douglas Hendrychuck who eventually admits the Lodge account is as bone dry as the pump. Will there be a resolution?Grab some Merch!!!!Red Green Show ShopAnd being into season 2 means having another fun episode thanks to our sponsor - Rail Line Designs.And the episode of the week as always!https://jefff380.wixsite.com/raillinedesignsCheck us out online - Classic Red Green Show PageRed Green Fans Facebook PageToday's Links:Graham Greene Obituary - The Guardian: https://www.theguardian.com/film/2025/sep/06/graham-greene-obituary2025 Canadian Screen Awards winners: https://www.academy.ca/2025/2025-canadian-screen-award-winners-announced/2025 Canadian Screen Awards - Patrick McKenna Nomination: https://www.academy.ca/2025/patrick-mckenna-6/Magnetosphere review - Film Gate Reviews: http://www.filmgatereviews.com/2025/07/magnetosphere-movie-review.htmlGraham Greene with Sly: https://www.facebook.com/photo/?fbid=4066961020225676&set=pb.100007354547469.-2207520000Graham Greene induction to the National Cowboy and Western Heritage Museum Hall of Fame in Oklahoma City: https://www.facebook.com/graham.greene.80838/posts/pfbid0jk9jv4KiXYJsTMnbvj2FxqvywYbjCod1cFNALEi75DMVg2fgMFPhi9i6ePiHmZr8l?rdid=6rU6K9LbjtBIqcL1Rick Green on the Origins of Red Green at the 2024 Canadiana Fest: https://redgreen.com/blogs/the-daily-movement/rick-green-on-the-origins-of-the-red-green-show?utm_source=Klaviyo&utm_medium=email&utm_campaign=The+Daily+Movement+August+2025+%2801K3S76W4RGD7WCCHS6TJA08R2%29&utm_id=Canadiana+Fest+Crew+&_kx=47GrK9ehCaLjHbomulBJdQgdvhcrYh8wI9VKbxWKgqZ1ZooH81WGg0Xm0QTgLZAD.VSdBx5And thanks to you the listener for your continued support!
It's our 600th episode, and we are celebrating with a look at Sinners! Carla from Ok, Real Quick, Kim from Big Reputations Pod, and Tiff join Erin to discuss their favorite character, the importance of setting and time period, the music, and the endings. Trigger warnings for racism, death of a child, and blood. Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: https://discord.com/invite/7aTTCAWZRx You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices
TakeawaysLa importancia de asistir a conferencias relacionadas con tu industria.El AI debe ser visto como una herramienta de amplificación.Prepararse con antelación para Black Friday y Cyber Monday es crucial.La creatividad en las ofertas puede marcar la diferencia.Las relaciones personales son fundamentales en el mundo de los negocios.La educación continua es esencial para mantenerse competitivo.Entender el comportamiento del cliente es clave para el éxito.El uso de checklists puede facilitar la preparación para eventos importantes.La innovación no solo es tecnológica, sino también en estrategias de marketing.La colaboración en equipo fortalece las relaciones laborales.Descarga en nuestra bio de Instagram tu checklist para prepararte para BFCM.Sound Bites"K-BOSS by Klaviyo fue extremadamente gratificante.""El AI amplifica y hace más eficiente.""La creatividad es clave en el marketing."Chapters00:00 Bienvenida y Contexto de K-BOSS06:12 Perspectivas sobre AI en el Comercio Electrónico07:34 Preparación para Black Friday y Cyber Monday14:28 Checklist y Recursos para el Éxito15:54 Cierre y Próximos Episodios Recursos mencionados en este episodio: ✅ Descarga tu checklist BFCM aquí: ed-digital.com/BFCM
On this week's episode of Pop Culture and Fandom News, Carla from Ok, Real Quick, Kim from Big Reputations Pod, and Tiff join Erin to discuss the album Our Shadows Will Remain by Joseph Arthur, the twenty-fifth anniversary of Bring It On, and the new trailer for The Bride. Plus, the panel has some fun casting their dream vampire movie. Watch The Bride trailer here: https://youtu.be/LJraZRHhFwQ?si=DajZO0imvl2vjzOu Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: https://discord.com/invite/7aTTCAWZRx You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices
Erfahre hier mehr über unseren Partner Scalable Capital - dem Broker mit Flatrate und Zinsen. Alle weiteren Infos gibt's hier: scalable.capital/oaws. Spotify-CEOs. Meta kauft bei CoreWeave. Nike-Zahlen. OpenAI vs. Hubspot, Braze, Klaviyo & Docusign. Pfizer macht Trump-Deal. Wolfspeed ist back. NVIDIA auf Rekord. Lufthansa, Asos & Hornbach fallen. Etsy fällt dank OpenAI. DraftKings & Flutter dank Robinhood. Chinesischer Gold-Riese Zijin Gold (WKN: A41KPF) hat gestern IPO gefeiert. Zijin Mining (WKN: A0M4ZR) bleibt Großaktionär. ASML (WKN: A1J4U4) hat SAP wieder als wertvollste Firma Europas überholt. Aber was machen die eigentlich genau? Und was hat das mit Intensität zu tun? Diesen Podcast vom 01.10.2025, 3:00 Uhr stellt dir die Podstars GmbH (Noah Leidinger) zur Verfügung.
Klaviyo Just Launched Customer Hub: Is It Worth It for Your eCommerce Store? Klaviyo just quietly rolled out a brand-new tool called Customer Hub, and it might be the next big thing for your eCommerce biz… or just another shiny object. Either way, it deserves a closer look. In this episode, we're breaking it all down—from the good, the bad, and the meh. I'm laying out what Customer Hub actually is, how it works, and whether it's a smart addition to your tech stack… or just another distraction. What you'll learn: What Klaviyo's Customer Hub actually does and how it compares to Shopify's native tools Who this new feature is actually good for (and who should skip it) Why I'm not 100% sold on it, even though it's kinda cool The pros, the cons, and the sneaky AF launch strategy What features are missing and why that matters How to know if your customers will even use it My fave alternatives and how to test before you commit _______ Full Episode Show Notes http://ecommercebadassery.com/348 _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683 This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Today on our show:What the Hell Will Happen At Tiktok?Ryder Releases New eCommerce StudyKlaviyo Innovations Made Possible By Different Ecosystem ApproachOpenAI Announces They Are Pursuing Ads- and finally, The Investor Minute which contains 5 items this week from the world of venture capital, acquisitions, and IPOs.Today's episode is sponsored by Rithum.https://www.rmwcommerce.com/ecommerce-podcast-watsonweeklyThis podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
We are wrapping up our Grunge celebration with a look at Pearl Jam. Sara joins Erin to discuss what made her a fan, some of their favorite songs, the lasting impact of their music, and Eddie Vedder's solo career. Trigger warnings: mentions of depression, suicide, and hospitalization. If you need help, please do not be afraid to reach out to the 988 Lifeline: https://988lifeline.org/ or The Trevor Project: https://www.thetrevorproject.org/ Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: https://discord.com/invite/7aTTCAWZRx You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices
TakeawaysCarlos Goico comparte su experiencia en el e-commerce.Booksell permite vender libros sin tener inventario.El dropshipping puede tener una connotación negativa.La comunidad es clave para el éxito en ventas.Es importante enfocarse en un nicho específico.La automatización es el futuro del e-commerce.El marketing digital es esencial para generar ventas.Los errores comunes incluyen no curar adecuadamente el inventario.La tecnología puede facilitar la búsqueda de libros.El futuro de Booksell incluye expandir su oferta de productos.Sound Bites"El dropshipping no es dinero fácil.""La comunidad es clave para el éxito.""El futuro de Booksell es prometedor."Chapters00:00 Introducción al E-Commerce y la Venta de Libros02:48 La Historia de Carlos Goico y su Pasión por los Libros05:38 Booksell: La Solución para Vender Libros Sin Inventario08:23 El Modelo de Dropshipping en el Mundo de los Libros11:29 El Proceso de Venta y Logística con Booksell14:01 Desafíos y Oportunidades en el E-Commerce de Libros16:51 El Futuro del E-Commerce y la Automatización21:16 Modelo de Pricing y Margen de Ganancia23:11 La Importancia de la Comunidad en el Marketing25:41 Estrategias para Seleccionar Productos28:03 Uso de Tecnología y AI en el E-commerce30:46 Oportunidades de Venta Internacional34:21 Integración de Libros en Diversos Negocios Recursos mencionados en este episodio:
build your profitable product business with mel robbins thelotco business podcast
Send us a textA Melbourne winter. A real gap in kids' wool headwear. A founder with a finance brain and a product heart. That is how Acorn Kids began. In this episode, Fiona Savaris shares how a winter beanie line turned into a year-round headwear brand that stockists love, why wholesale still wins for volume, and how she just launched swimwear by leveraging prints, suppliers, and existing demand. If you care about cash flow, indent, stockist relationships, and direct-to-consumer growth, you will love this founder story.Learn how to use indent orders to protect margins and place smarter production betsSee how a wholesale-first strategy can fuel longevity and repeat stockist revenueSteal the exact assets that help retailers sell more hats, beanies, and swim hatsHear the behind-the-scenes of a category expansion into swimwear that makes senseThe spark: Fiona could not find warm, design-forward kids hats in Melbourne. She starts winter-only with wool beanies, mittens, and scarves made through a women's collective and Brunswick production.The shift: Summer hats unlock smoother cash flow. Parents need hats for daycare and kinder. Kids lose hats. Heads grow. DTC sells summer all year.The engine: Wholesale remains the volume play. Disciplined launch timing, no constant discounting, and shared lifestyle photography keep stockists profitable.The system: Present ranges on Brandboom, take indent orders, back winners, manage MOQs for healthy margins, and hold core SKUs for reorders.The expansion: From swim hats to swimwear. Same brand prints. Specialist makers. A product customers already asked for.The team: Two full-time. Outsourced specialists for Klaviyo email marketing, Meta ads, photography, design, and sales support. Agents plus trade shows to reconnect face-to-face.The real life: Growth is not linear. Family health, market swings, and pacing. How to keep building without burning out.Timestamps 00:00 Origin story in Melbourne. Wool headwear that kids actually want to wear 06:30 Winter-only to summer hats. The cash flow unlock 12:15 Wholesale first. Protecting stockists and full price sell-through 18:20 Indent explained. Sizing curves, MOQs, and backing winners on Brandboom 24:05 Printing your own fabrics. Reusing prints across styles 27:00 New swimwear launch. Why timing and supply chain mattered 32:40 Who buys and why. Repeat purchases and lifetime value in kids headwear 3Support the showI'm Mel Robbins! from @thelotco Want a Roadmap to Building a Profitable Product Business head here for directions! Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here. Find more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).Grab my 8 step checklist on building a profitable product business.
Nathan Snell is a founder, executive, and three-time entrepreneur best known for co-founding nCino, the global leader in cloud banking, and now Raleon, an AI retention platform for DTC brands. With 15+ years in fintech, marketing technology, and AI, Nathan has built products that don't just scale companies, they transform entire markets, including a 10-figure exit.With Raleon, Nathan is reimagining retention for Ecommerce. Instead of bloated teams or endless manual work, Raleon acts like a teammate, helping DTC brands and agencies handle retention 50% faster while driving more revenue. From campaign planning to segmentation, it automates the tactical grind so marketers can focus on strategy and growth.Nathan's story blends technical expertise with market-shaping vision. From scaling nCino into a public company, to investing as an active angel, to now tackling one of Ecommerce's biggest pain points, retention, he's seen how AI can accelerate results but still requires human pilots to go beyond “average” output.Whether you're building a lean DTC team, rethinking retention marketing, or trying to cut through the hype of AI, Nathan offers a grounded look at how to combine automation, brand taste, and strategy to drive the next era of Ecommerce growth.In This Conversation We Discuss: [00:22] Intro[00:46] Building expertise in workflow automation[01:46] Experimenting with LLMs in workflows[03:18] Comparing AI models for DTC marketing[04:01] Starting email AI with copywriting[05:08] Fine-tuning prompts for better outputs[06:40] Elevating outputs with better context setting[08:08] Analyzing past campaigns to guide outputs[09:50] Stay updated with new episodes[10:02] Automating segmentation and copy at once[11:57] Recognizing AI delivers average by default[13:38] Editing outputs instead of chasing perfect prompts[15:20] Connecting Klaviyo and Shopify for campaigns[17:41] Automating learning cycles across campaigns[19:14] Guiding systems instead of replacing teamsResources:Subscribe to Honest Ecommerce on YoutubeAutomate DTC retention marketing with AI raleon.io/Follow Nathan Snell linkedin.com/in/nathansnellIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
On this week's episode of Pop Culture and Fandom News, Sara joins Erin to discuss the upcoming docuseries Into the Void, the movie The Long Walk, the new trailer for Springsteen: Deliver Me From Nowhere, and Jimmy Kimmel's suspension. You can watch the Springsteen: Deliver Me From Nowhere trailer here: https://youtu.be/OuRX3n2LTlc?si=ZZEoLox7HADvhfzq For more information about Sinclair and other broadcasters not airing Kimmel, click here: https://www.usatoday.com/story/entertainment/tv/2025/09/23/sinclair-nexstar-not-airing-jimmy-kimmel-list/86307443007/ Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: https://discord.com/invite/7aTTCAWZRx You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices
Wondering why your sales are stuck—even though you're doing “all the right things”? In this episode, Susan and Melissa walk through how to use your own Shopify and Klaviyo data to figure out if your traffic is the problem… or if it's something else entirely. Here's what you'll learn: ✔️ How to tell if your store's traffic is the problem ✔️ What your add-to-cart rate really means ✔️ Why your popup submit rate is the secret signal you're overlooking ✔️ The most common mistake store owners make when diagnosing slow sales ✔️ How to use Klaviyo's “sales from signup forms” report to make smart changes RELATED LINKS: How To Get Affordable, Quality Traffic https://thesocialsalesgirls.com/how-to-get-affordable-quality-traffic-episode-235/ 2x Your leads from the traffic you have https://thesocialsalesgirls.com/2x-your-leads-from-the-traffic-you-have-episode-139/ Do you have the wrong traffic? A quick way to tell https://thesocialsalesgirls.com/do-you-have-the-wrong-traffic-a-quick-way-to-tell-episode-50/ Are you leaving $ on the table? Here's what you MUST know about Popups https://thesocialsalesgirls.com/are-you-leaving-on-the-table-episode-27/
Here's a riddle: what's the most-opened email in your Klaviyo flows? Spoiler alert — it's not the flashy ones. It's the humble shipping confirmation. Most brands treat it like a receipt: order number, tracking link, done. But this is actually the peak moment of customer excitement. Ignore it, and you've wasted the best chance you'll ever have to delight and build trust.
We continue our celebration of Grunge music with a look at Alice in Chains. Carla from Ok, Real Quick, and Sara join Erin to discuss what made them fans, some of their favorite songs, the lasting impact of their music, and the deaths of Layne Stanley and Mike Starr. Trigger warning for drug use and drug overdose. If you need help, please do not be afraid to reach out to the 988 Lifeline: https://988lifeline.org/ or The Trevor Project: https://www.thetrevorproject.org/ Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: https://discord.com/invite/7aTTCAWZRx You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices
On this week's episode of Pop Culture and Fandom News, Carla from the Ok, Real Quick podcast and Sara join Erin to discuss the joys of sharing fandom with friends, the show Animal Kingdom, Reddit mods, the trailer for Dust Bunny, and the harmful impacts of Reese Witherspoon embracing AI. Link to Dust Bunny trailer: https://youtu.be/bGJh5CttAy4?si=1We49mCR5DWTX2_- Link to Variety article: https://variety.com/2025/film/news/reese-witherspoon-women-ai-hollywood-1236504755/ Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: https://discord.com/invite/7aTTCAWZRx You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices
David's journey has been anything but ordinary. From studying zoology to leading AI-driven organisations, he's built a career at the intersection of technology and business. Today, at Decidr.AI, he's helping ecommerce brands cut the manual “tippy-tapping” across SaaS tools, unify their data, and make decisions that fuel growth instead of just efficiency.Today, we're discussing:The difference between agentic AI, AI agents and LLMs, and why ecommerce leaders should careHow agentic AI can shift businesses from task-based to goal-driven decision-makingThe pain of point solutions and why endless app-stacking is unsustainable for ecommerceHow Decidr.AI builds a single-source database across platforms like Shopify, Xero, Klaviyo and Google AdsWhy Decidr's goal-oriented apps outperform traditional chatbots and how one ecommerce client achieved 5% revenue growth in just 8 weeksInsights from Decidr's AI Readiness Index, showing that most Australian SMEs are prioritising efficiency over growthThe Edible Beauty case study, showcasing agentic AI in real-world ecommerce customer journeysWhat an AI roadmap for SMEs should look like in 2025Edible Beauty Case StudyConnect with DavidExplore Decidr.AISMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community
We are continuing our celebration of Grunge with a look at the band Soundgarden. Adrian from Talking Like a Teen and Sara join Erin to discuss some of their favorite songs, the impact the music has had on them, and the death of Chris Cornell. Trigger warning for mentions of suicide. If you need help, please do not be afraid to reach out to the 988 Lifeline: https://988lifeline.org/ or The Trevor Project: https://www.thetrevorproject.org/ Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: https://discord.com/invite/7aTTCAWZRx You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices
TakeawaysWhatsApp se ha convertido en un canal esencial para el e-commerce en Latinoamérica. Revie utiliza WhatsApp para mejorar la comunicación con los clientes. WhatsApp ofrece tasas de respuesta más altas que el correo electrónico.Los programas de lealtad se simplificarán a través de WhatsApp. La frecuencia y segmentación son clave para evitar el spam. WhatsApp está emergiendo como un canal de comunicación directo y efectivo. Tener una base de clientes sólida es crucial para maximizar el retorno. Revie sigue explorando nuevas funcionalidades para el e-commerce.Sound bites"WhatsApp es un canal esencial para el e-commerce." "Revie mejora la comunicación con los clientes." "La segmentación es clave para evitar el spam.""WhatsApp es un canal de comunicación efectivo." "Una base de clientes sólida maximiza el retorno."Chapters00:00:00 Introducción y Bienvenida 00:03:00 Trayectoria de Renata y Creación de Revie00:09:00 WhatsApp como Canal Clave 00:15:00 Estrategias de Comunicación y Retorno 00:21:00 Futuro de WhatsApp en el E-commerce 00:27:00 Conclusiones y Despedida Recursos mencionados en este episodio:
On this week's episode of Pop Culture and Fandom News, Adrian from Talking Like a Teen Podcast and Sara join Erin to discuss the MCU universe, season 2 of The Pitt, the new movie Twinless, the trailer for "Wuthering Heights", and Amazon Prime's crackdown on password sharing. Link to the "Wuthering Heights" trailer: https://youtu.be/ID0rqEWrN44?si=amhrYM_-nk5hhD8K Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: https://discord.com/invite/7aTTCAWZRx You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices
The Super Excellent Not Too Serious Bike That Goes Nowhere Podcast
Frank & Mere discuss Echelon and a few other things that Mere has been thinking about recently. Cruises, True Crime, Labubus...Frank endures with his usual brand of humor and grace. There is an updates to news we learned after we recorded. Three new Echelon Instructors have been announced! One for Miami and two for Dubai. Check out the Echelon Blog for more info!https://echelonfit.com/blogs/blog?utm_source=Klaviyo&utm_medium=email&utm_campaign=9.7.25%20%28Members%29%20Sunday%20Newsletter%20%28clone%29%20%2801K47DTHXNFMCX33QJZSEBQ24N%29&id=MmGMC5&utm_content=Blog&_kx=B4XmFl_Vf9r003JMMieiDod2nt6MRJ86oJqyKY-P1F8G2wfr-Yp2zIS8GMw0gi-C.HRNMEN
Klaviyo has become the de facto personal CRM for eCommerce. Ben Jackson, Managing Director for EMEA, joins us to unpack how brands move beyond campaign calendars into relationship-building at scale. We get into rocketship growth, why attribution is still broken, and how Castore's multi-instance CRM model points to a future where both/and thinking beats false trade-offs.If You're Just Following the Data, You're Following the PastKey takeaways:The marketer's identity crisis: Evolving from channel specialists to customer relationship managers orchestrating holistic experiences.Scale meets personalization: Castore manages 32 Klaviyo instances while maintaining intimate relationships through strategic automation.Attribution's cultural revolution: How brands are moving beyond "either/or" to "both/and" so they can measure immediate performance while building long-term value.Channel affinity intelligence: AI identifies not just preferred channels, but optimal timing to eliminate fatigue."There's not many brands that you would get tattooed on yourself. But if you're a sports fan, if you're a supporter of a national team or a football club... that means you really care about the experience you have with that brand." - Ben Jackson on Castore's passionate customer base"Rather than our reliance being quite heavy on sending out a load of email blasts to try and tick revenue targets... Let's tell those stories. Let's give the customer who we know is already incredibly passionate a reason to be loyal." - Max Holland (Castore) on content-driven relationship building"If you're just following the data, you're following the past. If you're following the competition, you're following what everybody else has done, and it's really difficult to differentiate if you're gonna do that." - Ben Jackson on creative marketing philosophy"Some of the impact you have as a marketer today, typically you take credit for the success in that moment. But some of it is about building that brand, building that customer experience... that doesn't just last for that point of one transaction. It kind of lasts over years." - Ben Jackson on long-term value thinkingIn-Show Mentions:Castore - Athletic wear brand managing 32 Klaviyo instances for partner teams and clubsRory Sutherland - Behavioral economist discussing explore/exploit marketing philosophyK London - Klaviyo's European conference with 1,500 attendees and waiting listAssociated Links:Check out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!
We are starting music month with a focus on Nirvana. Ashleigh Stiles from W!ZARD Radio and Ryan from Soundtrack Your Life join Erin to talk about what first drew them to the band, the enduring influence of Nirvana's music, and Kurt Cobain's tragic death. Trigger warning for discussions about suicide and drug use. If you need help, please do not be afraid to reach out to the 988 Lifeline: https://988lifeline.org/ or The Trevor Project: https://www.thetrevorproject.org/ Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: https://discord.com/invite/7aTTCAWZRx You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices
TakeawaysLa preparación anticipada es clave para el éxito en el peak season.El contenido y la repetición son fundamentales para la visibilidad de la marca.Entender la psicología del consumidor ayuda a crear mensajes efectivos.El precio debe ser justificado por el branding y la calidad del producto.Las métricas como LTV y CAC son esenciales para evaluar el negocio.El marketing interno permite un mayor control sobre la estrategia.Consumir contenido y aprender constantemente es vital para el crecimiento.La construcción de una marca sólida requiere tiempo y esfuerzo.Las campañas de descuentos pueden ser efectivas si se utilizan estratégicamente.La colaboración con freelancers puede ser una buena estrategia para escalar.Sound Bites""La clave es repetir ese mensaje una y otra vez.""""La psicología humana es la clave del marketing.""""El contenido está ahí afuera, consúmelo.""Chapters00:00Preparativos para el Peak Season02:52Experiencias de Emprendimiento y Estrategias06:00El Arte del Marketing y la Influencia09:07Creación de Contenido y Disponibilidad Mental12:06Psicología del Consumidor y Mensajes Efectivos15:08Estrategias de Lanzamiento y Presupuesto17:46Principios Básicos del Marketing y Pricing27:53Estrategias de Precios y Ventas33:33Métricas Clave en E-commerce46:21Marketing Interno vs. Agencias55:19Modelos de Agencia en E-commerce56:17Consejos para Crecer una Marca57:42Recursos para Aprender y Crecer01:01:15Dinámicas y Regalos para Participantes Recursos mencionados en este episodio:
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box
You work hard to curate, pack, and ship your subscription box each month. But when you check your bank account, the numbers don't add up. Sound familiar? If you've been wondering why you're selling more boxes but still struggling with cash flow or not paying yourself, it's time to get serious about your pricing. So many subscription box owners start out underpricing, and it's not always intentional. You want to be affordable. You don't want to scare people away. You tell yourself you'll raise prices later. Underpricing is costing you more than you think. When you forget about packaging, shipping materials, transaction fees, your time, and even damages or reships, your “$10 profit” can quickly become $6… or nothing at all. Month after month, that tight margin leaves you stressed, resentful, and unable to grow. Take Action: Audit your current price vs. your real total cost per box. Include everything: include tape, inserts, and your time. Most box owners price from the bottom up. They add up products, tack on shipping, and call it good. But that strategy sets you up to struggle. Instead, flip it around: start with your margin goals and build your box to fit. If you charge $50 per box, that means your total cost (products, packaging, shipping, fees, fulfillment) should be no more than $20-$27.50. Once you know your limit, you can source and curate accordingly. Take Action: Reverse-engineer your price. Decide your profit margin first, then set your product budget. Even if your pricing looks solid, hidden costs can eat away at your profits. Things like: Transaction fees (PayPal, Shopify, Stripe) Shipping materials (not just postage) Software and subscriptions (Klaviyo, Canva, Shopify) Labor, including YOURS Returns, damages, and inventory overages “Small” surprises and freebies These add up fast, especially as you grow. If you don't account for them, your margin disappears. Take Action: Do a hidden cost audit this week. Write down every recurring business expense and calculate what it costs you per box. Realizing your price isn't sustainable can feel scary. But raising prices doesn't mean failure, it means leadership. Be transparent with your subscribers about the reason for the increase. Give them 30–45 days' notice. Decide if you'll grandfather in current subscribers. Consider a tiered option if needed. Yes, you may lose a few subscribers. But the ones who stay will actually be profitable, and that's how you build a business that lasts. Profitable businesses don't just change your life. They make it possible for you to keep serving your subscribers for years to come. Take Action: Choose your new price based on margin goals, set an effective date, and start your communication plan. You didn't start your subscription box to break even. You started it to make an impact, create income, and build freedom. But that only happens if your pricing supports your profit. Download the free Box Budget Worksheet and run your numbers today. This tool makes it simple to plug in your costs, your price, and see exactly where you stand. In this episode of the Launch Your Box Podcast, I'm walking you through the real cost of underpricing, how to set profit margin goals that actually work, and what to do if you need to raise your prices. Download the Box Budget Worksheet here: https://www.launchyourboxwithsarah.com/my-box-budget Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
On this week's episode of Pop Culture and Fandom News, W!ZARD Radio's Ashleigh Stiles joins Erin to discuss Weapons, The Toxic Avenger, the trailer for BUGONIA, and a couple of their favorite concert experiences. Watch the trailer for BUGONIA here: https://youtu.be/bd_5HcTujfc?si=ZxWeeXxXxw88-pnn Check out Ashleigh Stiles here: https://www.wizardradio.com/presenters/ashleigh-stiles Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: https://discord.com/invite/7aTTCAWZRx You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices
Today, Nathan is joined by Heather Earl, Head of Ecommerce & CX at Nutrition Warehouse, Australia's largest supplement retailer with more than 120 stores, nine private label brands and a fast-growing footprint in New Zealand. Twice recognised in the Top 50 People in Ecommerce, Heather has been at the centre of the brand's digital transformation: from migrating to Shopify and Klaviyo, to launching SameDaySupps and building a loyalty program that rewards customers for being active, not just shopping.Today, we're discussing…Heather's journey into ecommerce leadership at Nutrition WarehouseThe challenge of coming back from maternity leave straight into rapid industry changeRunning ecommerce across nine private label brands and 120+ retail storesMigrating to Shopify and Klaviyo to unify tech and simplify operationsDesigning an online experience that replicates in-store service and adviceLeveraging AI for search, personalisation and Shopify's Knowledge BasePersonalisation and customer profiling inside the upcoming NW Active Rewards programLessons from rolling out two-hour delivery across a national store networkHow staff training, handheld devices and even a Nutrition Warehouse GPT are reshaping in-store serviceUsing customer reviews, mystery shopping and data-led decision making to guide UX changesSurprising insights from PDP testing that lifted conversion rates by nearly 50%Balancing risk and reward in trialling new tools without overcomplicating the stackConnect with HeatherExplore Nutrition WarehouseSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community
On this special episode, Carla from Ok, Real Quick, joins Erin to talk about James Gunn's Superman. The panel shares their connection to Superman, the characters in the movie, and why it matters that a film like this addresses important political issues. Link to YouTube video mentioned: https://youtu.be/78sapSaT-v8?si=VZLBYSxXeYtb_A8a Jewish Voice For Peace: https://www.instagram.com/jewishvoiceforpeace?igsh=bHR4NGEzMnpqeDly Bend the Arc: https://www.instagram.com/bendthearc?igsh=Ymc4ZTVuMzZkbGVk Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: https://discord.com/invite/7aTTCAWZRx You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices
On this week's episode of Pop Culture and Fandom News, Carla from Ok, Real Quick, joins Erin to discuss the Smosh Games, Bachelor in Paradise, the trailers for Good Boy and Ballad of a Small Player, and the box office success of Sinners and Weapons. Trailer for Good Boy: https://youtu.be/q4-CRkd_74g?si=9uULQg61vJtM4Xiu Trailer for Ballad of a Small Player: https://youtu.be/HVuAfgSLFI4?si=AJonnX2QQfiEJebP Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: https://discord.com/invite/7aTTCAWZRx You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices
#276 Career Growth | Dave is joined by Kady Srinivasan, CMO at You.com, an AI-first company building infrastructure for enterprise agents. Kady has led marketing at some of the world's most recognizable companies, including Dropbox, Klaviyo, and Lightspeed, where she scaled teams, drove massive revenue growth, and navigated ICP pivots. Now, she's bringing that experience into the fast-changing world of AI.Dave and Kady cover:How to evolve as a CMO across industries, personas, and business modelsThe three core systems CMOs need to scale teams and drive alignmentHow AI is reshaping marketing roles, workflows, and the skills future CMOs will needYou'll walk away with lessons you can apply to your own career, no matter what market or role you're in.Timestamps(00:00) - – Intro (03:03) - – From engineer to reluctant marketer (05:37) - – Gaming years and “coolest mom” cred (07:52) - – The story behind You.com's domain (09:31) - – Why she jumped into AI (12:00) - – Reinventing yourself as a CMO (14:00) - – Fundamentals that never change in marketing (16:13) - – Aligning marketing with company strategy (19:24) - – Pivoting the ICP at Lightspeed (22:26) - – Lessons on cross-functional alignment (25:08) - – Letting go to grow as a leader (27:53) - – Systems every CMO should set up (34:43) - – Why no single playbook works (36:24) - – How AI is reshaping marketing roles (51:04) - – Building an AI-first marketing org and closing thoughts Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Walnut.Why are we pouring all this effort into marketing just to push buyers to a “request a demo” or “contact sales” button?Come on, today's buyers don't want to talk to sales right away. They want to explore your product themselves, see how it works, and understand its value before booking a meeting.That's where Walnut comes in.Walnut empowers marketers and GTM teams to create interactive, self-guided product experiences in minutes. Embed these experiences on your site, in emails, or anywhere in your funnel to let buyers engage on their terms, from awareness to close and beyond. That's the beauty of Walnut - you're getting a platform that your sales and CS colleagues can use to showcase the product too.And the best part? You get real intent data—see which features prospects love, where they drop off, and what's actually driving pipeline. Demo Qualified Leads are the new MQL.Over 500 companies, like Adobe and NetApp, use Walnut to drive 2-3x higher website conversion rates and 7 figures in pipeline on a yearly basis. So do you want to drive more leads, shorten sales cycles, and actually show your product instead of hiding it behind another typical B2B CTA? Go check out Walnut.io. And if you tell them Dave from Exit 5 sent you, they'll build out your first demo for free!
On this episode, Carla, from Ok, Real Quick, and Meg join Erin to discuss the 1990 film, Pretty Woman. They discuss how the film holds up, the love story, its depiction of sex work, and where they see Vivian and Edward today. Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: https://discord.com/invite/7aTTCAWZRx You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices
On this week's episode of Pop Culture and Fandom News, Carla from Okay, Real Quick and Meg join Erin to discuss The Hunger Games books, Critical Role, fandom judgment on Reddit, the trailer for If I Had Legs I'd Kick You, and Universal Pictures fighting back against AI. Trailer for If I Had Legs I'd Kick You: https://youtu.be/ywFDoT7LBbQ?si=zpL7eUfUGG1nXdE1 Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: https://discord.com/invite/7aTTCAWZRx You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices
Enabling brands to activate their data in selling across multiple channels with a targeted message is Klaviyo's mission. The company's customer-relationship-management technology lets users scale up with a personalized approach to millions of consumers. In this Tech Disruptors podcast episode, Klaviyo Chief Product Officer Adil Wali sits down with Bloomberg Intelligence analyst Niraj Patel to discuss how the company is expanding customer reach across email, SMS, mobile and other communication channels. He dives into some emerging trends in marketing-tech automation, consumer engagement with AI agents and the industry evolution beyond batch and blast marketing. Listen in to learn about Klaviyo's opportunity beyond e-commerce and newer offerings like Customer Hub.
Today on our show:Amazon Reports Earnings, Dogged by AI QuestionsShopify Q2 Earnings Show Its Not Going AnywhereKlaviyo Delivers Growth, But Efficiency Still LackingRecap from Austin: Auctane's Spicy Innovation Delivered Event- and finally, The Investor Minute which contains 4 items this week from the world of venture capital, acquisitions, and IPOs.Today's episode is sponsored by Mirakl.https://www.rmwcommerce.com/ecommerce-podcast-watsonweekly
Customer lifetime value is a critical KPI, but with customer acquisition costs rapidly rising, what can brands do to successfully build long-term value for the business? Agility requires seeing past vanity metrics to the durable value hidden in customer relationships. When customer acquisition costs climb and privacy affects easy targeting, only nimble brands—those that align teams, data, and KPIs around lifetime value—stay ahead. All of this (and a few more things) are discussed in the recently-released Klaviyo B2C Report. To discuss it, I'd like to welcome Jamie Domenici, CMO at Klaviyo. About Jamie Domenici Jamie is Chief Marketing Officer at Klaviyo, the only CRM built for consumer brands. She has served as the Chief Marketing Officer since August 2023. With more than 20 years of experience in SaaS Marketing, Jamie has become a pioneer in SMB Marketing and a champion for small businesses. Prior to Klaviyo, Jamie served as the CMO of GoTo, a provider of SaaS and cloud- based remote work tools for collaboration and IT management, and before that, she held various marketing leadership positions at Salesforce for over ten years. Jamie holds a B.A. in International Relations from California State University, Chico. Jamie lives in the San Francisco Bay Area with her husband and two daughters. Jamie Domenici on LinkedIn: https://www.linkedin.com/in/jdomenici/ Resources Klaviyo: https://www.klaviyo.com https://www.klaviyo.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
