Podcasts about klaviyo

On this episode, Tiff joins Erin to discuss depictions of sex workers in film and television. They explore why they believe Hollywood hasn't always portrayed sex work positively, highlight some of the worst and best portrayals, and consider whether Hollywood is improving. Spoilers for: Desperate Housewives, Les Misérables, The Feast of All Saints, Dangerous Beauty, Magic Mike XXL, Harlots, Poor Things, Hustlers, The Menu, Leaving Las Vegas, Short Cuts, and Showgirls. Trigger Warnings for talk of sex work, sexual assault, drug abuse, and suicide. Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠⁠⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

8/13/25 - Episode 165Episode SummaryIn this episode, Scott Austin speaks with Sean McCarthy from Customers.ai, a customer acquisition expert, to explore how eCommerce brands can significantly grow revenue through paid ads. They present a case study of a brand that scaled from $90K to $250K in monthly revenue within months through a strategic, data-driven advertising approach.Key Takeaways:Customer Acquisition Strategy: The brand initially had poor ad performance with low ROAS. Sean implemented a structured acquisition strategy, moving from ad-hoc efforts to a deliberate, customer-centric funnel.Channel Shifts: They started with Facebook and Instagram but shifted toward Google Ads, which better targeted high-intent customers searching for barefoot shoes—leading to improved performance.Attribution and Analytics: A key to success was using an attribution platform to accurately measure and connect performance across Facebook, Google, Klaviyo, and Shopify.Content and Creative: Success required high-quality, lifestyle content (not just product shots). This was repurposed across platforms to test various creatives and learn what resonated.Testing and Iteration: The team tested many ad types (videos, slideshows, etc.). They emphasized learning over failure—understanding what doesn't work is as valuable as knowing what does.Indicators for Scaling Ads: Brands should consider paid ads when they have strong fundamentals like a high repeat customer rate (e.g., 25%) and solid conversion rates. These suggest a strong product/market fit.Advice on Hiring Agencies: Sean advises brand owners to learn the basics and run ads themselves first before hiring an agency. Agencies should be focused on optimizing spend—not just scaling budget quickly.Final Message: Investing in paid ads can drive rapid growth—but only if it's done strategically. It requires time, money, tracking, testing, and good creative. Start small, build a foundation, and scale intentionally.Show Links Shawn McCarthy - https://www.linkedin.com/in/shawnwmccarthy/Customers.ai - https://customers.ai/Linear Shopping Experiences - https://apps.shopify.com/linear-shopping-experienceTranscript & Videohttps://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-165-revenue-growth-through-ads

On this week's episode of Pop Culture and Fandom News, Tiff joins Erin to discuss the new Eyes of Wakanda animated series, the film Weapons, the trailers for Jay Kelly and HIM, and they discuss AI and Amazon. Jay Kelly trailer: https://youtu.be/ZEN-Shpx7XE?si=8wFAJaBW1NqQ8xS- HIM trailer: https://youtu.be/hpEy0iOixb4?si=7nXQ-6LzSkeE2T3N Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠⁠⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

Today on our show:Amazon Reports Earnings, Dogged by AI QuestionsShopify Q2 Earnings Show Its Not Going AnywhereKlaviyo Delivers Growth, But Efficiency Still LackingRecap from Austin: Auctane's Spicy Innovation Delivered Event- and finally, The Investor Minute which contains 4 items this week from the world of venture capital, acquisitions, and IPOs.Today's episode is sponsored by Mirakl.https://www.rmwcommerce.com/ecommerce-podcast-watsonweekly

This Week on Random Fandom... Ice Cube saves the world! Sort of.... Tim Burton looks to remake Attack of the 50 Foot Woman, That Snake Lair costs how much?! Annabelle has a new caretaker! All this and More!Originally aired August 5, 2025.Spider-Man: Brand New Day - Official Suit Reveal Teaser (2026)https://www.youtube.com/watch?v=tghadQ9ZST4Masters of the Universe Origins Snake Lair Playset Crowdfundhttps://creations.mattel.com/en-ca/products/masters-of-the-universe-origins-snake-lair-playset-crowdfund?utm_term=motu-htn01-hero-cta-backnow&variation=B&utm_source=Klaviyo&utm_medium=email&utm_campaign=MC_US_GLO_AF_MOTU_MOTUO_00_EMAIL_NA_PRO_A012_HTN01_AUG_080225_MOTU-Snake-Lair-Crowdfund-Launch-Dolls&_kx=b9g4BZv2ZR7F7-TvbPxbqzkQTRWF1jHxyC69K7xexh8.RbzuTnWAR OF THE WORLDS | Amazon Prime Official Trailerhttps://www.youtube.com/watch?v=d9erkpdh5o0J. Scott Campbell's Danger Girl Artist's Editionhttps://www.youtube.com/watch?v=rhkgyNuExIwhttps://www.kickstarter.com/projects/skyboundent/j-scott-campbells-danger-girl-artists-edition?ref=d7xdt8&fbclid=IwY2xjawL_IExleHRuA2FlbQIxMQABHmd3KIxqkOQtkt6tbeIGYhNUduL_6y358aANuZRbX7urWfQ5q04jOsDH5bWx_aem_RKE28pJBhC1oPjpCH5KdeQ​​Doh De Oh by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license.https://creativecommons.org/licenses/by/4.0/Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100255Artist: http://incompetech.com/

Games typically involve some combination of math, chance, strategy, and skill. In this two part mini-series, the Klaviyo Data Science Podcast investigates the role of math in games and how our relationship to them is changing given the increasing number of sophisticated AI Agents that can often beat us at our favorite games.This podcast additionally covers concepts ranging from what makes a game ‘Solved', to how the early development of Game Theory was influenced by the Cold War.The team also touches on a topic that will be expanded on in the next episode: why AI Agents are so sophisticated at certain games (e.g. Go), while struggling with other games (e.g. no stakes poker or basketball).When they invent the robot LeBron James, it will be the end of human society.- Michael LawsonFor more details, check out the ⁠⁠⁠full writeup on Medium⁠⁠⁠!

In this episode, Tiff joins Erin to discuss some of their favorite character deaths in film and television. Spoilers for the following films and TV shows: Game of Thrones Buffy Lord of the Rings Dexter Bates Motel Supernatural Halloween Ends In a Violent Nature Scream ER A Star Is Born (2018) A Nightmare On Elm Street (1984) Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠⁠⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

Holly Beadle, CEO of HERA Clothing, joins Will Laurenson to share how she's building a fashion brand that prioritises profitability over hype. From narrowing product ranges and improving cash flow to expanding into new markets and using tools like Klaviyo, Yotpo, and Rebuy, Holly breaks down the strategies behind HERA's sustainable growth. They discuss the challenges of paid media, why CRM is outperforming ads, and how to stay focused in a saturated industry. Whether you're scaling a DTC brand or optimising for profitability, Holly's insights are refreshingly practical and grounded in real experience.

On this week's episode of Pop Culture and Fandom News, Tiff joins Erin to discuss the long delay between seasons of Stranger Things, the second season of Shiny Happy People, the recent misogynistic and fatphobic comments about Jennifer Love Hewitt, and they honor the life of Malcolm-Jamal Warner. Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠⁠⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this bonus episode of the DTC Podcast, we reconnect with Liam Millward, Co-Founder & CEO of Instant, the retention marketing platform helping top e‑commerce brands turn anonymous traffic into incremental revenue. Instant installs in minutes, identifies up to 40% of previously unknown visitors, and triggers branded email flows through Klaviyo—no manual setup required.https://instant.one Why DTC listeners should care:As acquisition costs rise and margins tighten, converting the traffic you're already paying for is non-negotiable. Liam shares how Instant helps brands like ThirdLove, Truly Beauty, and Karen Kane generate compounding email revenue—often seeing 11–21x ROI in weeks, not months.In this episode, you'll learn:How Instant identifies and emails 40% of anonymous visitorsWhat makes Instant AI's flows more effective (and hands-free)Real-world case studies showing rapid, scalable email revenue growthWhy retention teams are using Instant as their co-pilot for Q4 prepWhat separates brands who see huge value vs. those who don'tIf your site gets traffic but your email list isn't growing fast enough—and your flows aren't converting as they should—this is the bonus episode to get ahead before Q4.Timestamps:00:00 - Why 98% of website traffic goes unidentified02:00 - Instant's founding story and mission04:30 - How brands can prep for Q4 success08:00 - Turning traffic into ROI through identification10:00 - Instant's results with brands like Liquid IV13:00 - Compounding revenue through retention16:00 - Who Instant is best suited for18:00 - A/B testing and measuring incrementality21:00 - Automating flows with Instant AI24:00 - What's next for InstantHashtags:#dtcpodcast #ecommercetips #blackfridaystrategy #emailmarketing #conversionrateoptimization #q4prep #retentionmarketing #klaviyo #incrementalrevenue #marketingautomation #shopperidentification #directtoconsumer #growthstrategy #founderstory #metaads Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Also Available on YouTube: youtu.be/_nqN9HyOpxMWhat happens when a 23-year-old refuses to play the ecommerce advertising game? Colby Stevens built Shine Supply into a $7M detailing brand using nothing but Instagram ASMR videos, authentic storytelling, and a "people over profit" philosophy.No paid ads until last month. No Amazon. No selling out to scale.Instead: 80,000 Instagram followers, hundreds of photo reviews, and a community that buys because they believe in the brand, not just the product.Colby breaks down the exact strategies that grew their family's Shopify store - from Klaviyo automation that actually works to the review incentive system that drives social proof. Plus why they turned down millions in Amazon revenue to stay true to their dealers.Key Takeaways:How to build 80k Instagram followers organicallyThe ASMR video strategy getting thousands of viewsReview incentive system that drives social proofWhy they refused millions in Amazon revenueKlaviyo automation that actually convertsBuilding authentic brand community on ShopifyFair warning: you'll want to detail your car after this one.Sponsors:Swym - Wishlists, Back in Stock alerts, & moregetswym.com/kurtCleverific - Smart order editing for Shopifycleverific.com/unofficialZipify - Build high-converting sales funnelszipify.com/KURTGuest Links:Shine Supply - Colby's detailing brandshinesupply.comShine Supply Instagram - 80k followers, zero adsinstagram.com/shinesupplyMentioned Tools:Shopify - Ecommerce platformshopify.comKlaviyo - Email marketing automationklaviyo.comLoox Reviews - Photo review systemloox.appWork With Kurt:Apply for Shopify Helpethercycle.com/applySee Our Resultsethercycle.com/workFree Newsletterkurtelster.comThe Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.

Ben Jackson of Klaviyo explains why email still outperforms, how regional channel preferences are shifting (Germany loves WhatsApp, Nordics swear by SMS), and where AI genuinely moves the needle for retail CMOs drowning in data. Host Alex digs into practical roadblocks—from siloed martech stacks to missing content workflows—and how Klaviyo's new Customer Hub and AI agent aim to solve them.TimestampChapter title00:00Intro & why email still matters00:27Conferences, Klaviyo booths & today's agenda00:58Meet Ben Jackson01:17Myth‑busting: “Email is dead”02:24Multi‑channel done right03:31Tech vs. process bottlenecks05:10Regional channel preferences06:24Community as growth engine07:33Klaviyo's AI approach09:19Unified data superiority11:23Too much first‑party data?12:12Common retailer mistakes13:24Coming CRM curve‑balls14:07Consumers' value exchange15:31Introducing Customer Hub16:16What's holding CMOs back17:54Final insights & outro

On this episode, Paula from "It's a Dean Thing" joins Erin to discuss some of their favorite character introductions in television and film. Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠⁠⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

Donata Stroink-Skillrud is an attorney licensed in Illinois, a Certified Information Privacy Professional, and President of Termageddon, a SaaS platform transforming how eCommerce businesses handle legal compliance. Built at the intersection of privacy law expertise and technology, Termageddon helps online businesses stay compliant with ever-changing privacy regulations, without needing a legal team.After years of working directly with contract law, consumer protection, and international privacy regulations, Donata saw firsthand how fragmented, outdated, and risky privacy compliance had become for Ecommerce websites. What started as manual legal work soon evolved into an automated solution that identifies which privacy laws apply to a business and generates up-to-date, accurate website policies in minutes—not weeks.Donata brings a legal insider's perspective to the realities of online selling, breaking down complex regulations into practical steps for founders. From helping brands avoid FTC fines on subscription renewals, to clarifying why state privacy laws apply to your store, Donata explains the hidden legal pitfalls that quietly erode Ecommerce growth and how to protect against them.Whether sharing how generic privacy templates leave stores exposed, why recurring billing pages are the newest legal battleground, or how to future-proof your policies against incoming U.S. state laws, Donata delivers a tactical, no-nonsense playbook for reducing legal risk and building customer trust.In This Conversation We Discuss: [00:42] Intro[01:04] Breaking down contract laws for entrepreneurs[02:02] Explaining why Shopify won't cover your compliance[03:57] Breaking down real costs of ignoring privacy laws[06:53] Clarifying why location won't shield your store[08:10] Highlighting false refund claims that trigger fines[11:54] Identifying which privacy laws apply to you[13:36] Turning repetitive legal work into automation[14:55] Updating policies before laws take effect[16:29] Receiving automatic updates without extra effort[17:15] Saving weeks of legal work with automation[18:12] Staying compliant as privacy laws keep changingResources:Subscribe to Honest Ecommerce on YoutubeProtects business from fines and lawsuits termageddon.com/Follow Donata Stroink-Skillrud linkedin.com/in/donata-stroink-skillrudIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Send us a textWork with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about   Join Jordan West live for an in-depth exploration of the cutting-edge AI innovations reshaping e-commerce in 2025!

On this week's episode of Pop Culture and Fandom News, Paula from It's a Dean Thing joins Erin to discuss the new RPG game Daggerheart, the film The Friend, and the Emmy nominations. Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠⁠⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

Drew Sanocki, he is 25 year DTC veteran who pivoted from a turnaround CEO to a SAAS founder. Drew's known for turning around 3 x hundred million dollar brands that were bleeding cash and shepherding them to an exit. He now runs PostPilot, the top direct mail platform for Shopify. Highlight Bullets> Here's a glimpse of what you would learn…. Strategies for increasing revenue in e-commerce businesses.Importance of customer segmentation and understanding customer behavior.RFM (Recency, Frequency, Monetary) analysis for identifying valuable customers.Data-driven decision-making and leveraging analytics for growth.Focus on customer lifetime value (LTV) and its impact on marketing budgets.Continuous improvement and iterative assessment of marketing strategies.Diversification of sales channels beyond platforms like Amazon.Utilizing direct mail as a complementary marketing channel.Emphasis on brand visibility and presence across multiple platforms.Cost-cutting strategies and prioritizing profitability over revenue.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Drew Sanocki, a 25-year veteran in direct-to-consumer (DTC) e-commerce and founder of Post Pilot. The discussion centers on strategies for scaling e-commerce businesses, focusing on customer segmentation, data analytics, and revenue multipliers. Drew shares insights on improving revenue through customer retention, diversifying sales channels, and leveraging direct mail. He emphasizes the importance of understanding customer behavior, using data-driven decision-making, and maintaining profitability. The episode offers actionable takeaways for seven-figure business owners aiming to scale to eight figures and beyond.Here are the 3 action items that Josh identified from this episode:Maximize Customer Segmentation with RFM Analysis – Use RFM (Recency, Frequency, Monetary) analysis to categorize customers based on their purchasing behavior. Identify high-value customers and tailor marketing strategies to boost retention, upselling, and repeat purchases. This approach reduces reliance on discounting and enhances long-term profitability.Diversify Sales Channels to Reduce Risk – Avoid over-reliance on Amazon by establishing your own direct-to-consumer (DTC) platform, such as a Shopify store. This enables better control over customer data, improved brand visibility, and a more stable revenue stream through multiple touchpoints, including retail, social commerce, and direct mail marketing.Cut Costs Without Compromising Growth – Regularly reassess operational expenses by renegotiating contracts, transitioning to cost-effective platforms like Shopify and Klaviyo, and avoiding long custom IT projects. Prioritize investments in strategic growth areas while eliminating unnecessary expenditures to maintain profitability.Resources mentioned in this episode:Here are the mentions with timestamps arranged by topic:Ecomm BreakthroughJosh Hadley on LinkedIneComm Breakthrough YouTubeeComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comAmazonPost Pilot  Klaviyo  Shopify  RFM (Recency, Frequency, Monetary)ICE Scoring MethodTurnaround Tips by Drew SanockiHow Brands Grow by Drew Sanocki80/20 Sales and MarketingJay AbrahamDavid HitchcockSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that's Ecomm with two M's) to learn more.Transcript AreaJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Matt Clark from ASM. Today I am speaking with Drew Sanocki, and we are going to be talking about three multiplier levers that you'll be able to pull in your business to increase revenue. This epi...

Jess Berman is the Chief Brand Officer and co-owner of BodyBio, a family-owned supplement brand redefining cellular health through premium, science-backed formulations. Built at the intersection of clinical credibility and modern digital commerce, BodyBio is helping bridge the gap between practitioner-trusted products and direct-to-consumer wellness, making elite cellular health accessible to more people than ever before.After spending years deeply connected to BodyBio's practitioner roots, Jess stepped into a leadership role during a pivotal shift: moving the business from B2B-only to a thriving DTC brand. What began as a family legacy focused on scientific excellence evolved into a broader mission of education, access, and brand storytelling, bringing cellular health out of the doctor's office and into everyday routines.Though she didn't come from a traditional DTC background, Jess brings strategic clarity to every stage of growth, navigating channel tradeoffs, building dual B2B and DTC ecosystems, and balancing hyper-targeted paid media with high-trust organic growth.Whether discussing how BodyBio fixed its reliance on branded traffic, why affiliate funnels outperformed typical influencer playbooks, or how brand guidelines helped unify internal teams and external agencies, Jess offers a transparent and tactical perspective on scaling a modern wellness brand without sacrificing trust.In This Conversation We Discuss:[00:43] Intro[01:52] Rebuilding websites to unlock conversions[03:16] Growing brand awareness through omnichannel[04:26] Bootstrapping marketing with a two-person team[05:40] Managing fulfillment while scaling DTC[07:18] Finding new customers through authority partners[09:31] Testing creative angles to convert cold traffic[11:34] Leading growth through transparency and story[12:21] Episode Sponsors: Electric Eye, Reach & Zamp[15:52] Defining brand guidelines before scaling online[17:52] Testing incrementality before scaling Amazon[18:48] Skipping short-term wins for long-term brand health[20:48] Preparing for shoppable AI disrupting searchResources:Subscribe to Honest Ecommerce on YoutubeSupplements Made From Science https://bodybio.com/Follow Jess Berman https://www.linkedin.com/in/jesshkaneSchedule an intro call with one of our experts electriceye.io/connectLevel up your global sales withreach.com/honest  Fully managed sales tax solution for Ecommerce brands zamp.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Jennifer Gilbert is the Head of Digital at Nutra Organics, and a former ecommerce leader at RY.com.au, The Facial Co., and Makeup Cartel. With a background in musical theatre and a serious knack for CX, she's now driving digital growth for one of Australia's most beloved health food brands.In this episode, we cover:How Nutra Organics builds personalised customer journeys using Octane AI and KlaviyoWhy magic moments post-purchase are key to loyalty (and what they actually look like)The strategy behind their high-converting product quiz and segmentation flowsHow they balance Amazon growth with DTC brand controlJen's quarterly planning process, and how she chases the gap, not the gimmicksConnect with Jennifer GilbertExplore Nutra OrganicsWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.Connect with Nathan BushContact Add To CartJoin the CommunityThanks to our sponsors, Shopify and Klaviyo, for bringing you the show.Questions? Shoot us a text!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

On this episode, Jenn from My Streaming Bubble and Paula from It's a Dean Thing join Erin to discuss the 1984 film, The NeverEnding Story. The panel shares their childhood memories of the film, how well it holds up, the trauma of some scenes, and what the film says about grief and dreams. Trigger warning for discussions of animal harm and parental death. Please support us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠⁠⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

In today's Checkout, Brian Pham, Founder of Litecard, gives us a peek under the hood of the digital wallet powering loyalty programs for Bonds, L'Oréal and The North Face, without a single app download in sight.In this episode, we cover:The desk item that gets a laugh every timeHow Brian's no-code stack keeps Litecard lean and fastWhy Catch of the Decade still shapes his founder mindsetWhat Dan Murphy's can teach you about retail innovationAnd how Litecard's solving real-world CRM friction at scaleThis episode was brought to you by Studio Hawk.Connect with Brian PhamExplore LitecardWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.Connect with Nathan BushContact Add To CartJoin the CommunityThanks to our sponsors, Shopify and Klaviyo, for bringing you the show.Sponsor Add To Cart: https://addtocart.com.au/sponsor/ Hosted on Acast. See acast.com/privacy for more information.Questions? Shoot us a text!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

Customer lifetime value is a critical KPI, but with customer acquisition costs rapidly rising, what can brands do to successfully build long-term value for the business? Agility requires seeing past vanity metrics to the durable value hidden in customer relationships. When customer acquisition costs climb and privacy affects easy targeting, only nimble brands—those that align teams, data, and KPIs around lifetime value—stay ahead. All of this (and a few more things) are discussed in the recently-released Klaviyo B2C Report. To discuss it, I'd like to welcome Jamie Domenici, CMO at Klaviyo. About Jamie Domenici Jamie is Chief Marketing Officer at Klaviyo, the only CRM built for consumer brands. She has served as the Chief Marketing Officer since August 2023. With more than 20 years of experience in SaaS Marketing, Jamie has become a pioneer in SMB Marketing and a champion for small businesses. Prior to Klaviyo, Jamie served as the CMO of GoTo, a provider of SaaS and cloud- based remote work tools for collaboration and IT management, and before that, she held various marketing leadership positions at Salesforce for over ten years. Jamie holds a B.A. in International Relations from California State University, Chico. Jamie lives in the San Francisco Bay Area with her husband and two daughters. Jamie Domenici on LinkedIn: https://www.linkedin.com/in/jdomenici/ Resources Klaviyo: https://www.klaviyo.com https://www.klaviyo.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

7/16/25 - Episode 163Episode Summary Scott Austin talks with Nikita Vakrushev from Aspekt about using SMS marketing for Shopify stores. Nikita explains how SMS can boost email revenue by up to 20%, and shares when and how brands should get started—starting with collecting consent and adding SMS to flows before launching campaigns. They discuss best practices, legal opt-in rules, and why Klaviyo is a solid all-in-one platform for both email and SMS. Show Links Aspekt - https://aspektagency.com/Nakita on LinkedIn - https://www.linkedin.com/in/nikita-v/Badgezilla - https://apps.shopify.com/badgezillaTranscript & Videohttps://jadepuma.com/blogs/shopify-tutorials/episode-163-sms-with-nikita-vakrushev

On this week's episode of Pop Culture and Fandom News, Jenn from My Streaming Bubble and Paula from It's a Dean Thing join Erin to discuss meeting Brendan Fraser, K-Pop Demon Hunters, a new horror-themed burlesque show, the trailer for Project Hail Mary, a death on Bones, and the pain and joy of discovering a new ship. The panel also explores possibilities for the future of TikTok. For tickets and info on Nightmare On Strip Street, click here: https://nightmareonstripstreet.com/denver/?utm_source=google&utm_medium=sc_brand&utm_campaign=371837_den&utm_content=754913350920&gad_source=1&gad_campaignid=22603986120&gclid=CjwKCAjwyb3DBhBlEiwAqZLe5H7DJN_0ky49iyxSNT060sz1ETiWPV8fnkumrkGMXB6j0IBdenpWXhoCVCQQAvD_BwE#tickets Please support us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

AI email marketing delivers $36-40 returns per dollar invested. Top platforms like Klaviyo and Encharge help businesses achieve 25% higher engagement through predictive analytics and real-time personalization. A six-month implementation roadmap transforms email campaigns into revenue-generating machines.Learn more: https://businessstartupsupport.com/harness-ai-for-email-marketing-success/, Business Startup Support City: Memphis Address: 2323 Madison Avenue Website: https://businessstartupsupport.com/

Pete Ceredig-Evans is flipping the ecommerce funnel by turning try-before-you-buy into a high-converting growth engine. As the founder of Try With Mirra, he's helping brands like Jurlique, Mister Zimi, Bondi Boost, and Silk Laundry lift AOV, reduce returns, and turn hesitation into confidence.Built for Shopify and designed with feedback from over 200 brands, Mirra is changing how customers try, buy and build wardrobes online.In this episode, we cover:How try-before-you-buy is lifting AOV by up to 48%What drives customers to spend more (and keep more)How brands are using trials to build entire outfits, not just test sizingWhy Pete built every feature based on merchant requestsHow fashion and beauty brands are handling returns without killing marginsConnect with Pete Ceredig-EvansExplore Try With MirraWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.Connect with Nathan BushContact Add To CartJoin the CommunityIf you want to keep learning in eCommerce, make sure you hit the follow button!Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.Connect With UsVisit the website for more learning resources and join the ATC Community.Join us on LinkedIn: https://www.linkedin.com/company/add-to-cartJoin us on Instagram: https://www.instagram.com/addtocartshow/Sponsor Add To Cart: https://addtocart.com.au/sponsor/Contact Nathan: https://www.linkedin.com/in/nathbush/ Hosted on Acast. See acast.com/privacy for more information.

On this episode, Carla from Ok, Real Quick Pod, and Tiff join Erin to talk about some movies from the eighties that traumatized us. They also explore why they think eighties movies were different from today's films. Trigger warnings for animal harm, nuclear war, and cancer. Support us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

Sabir Semerkant is an Ecommerce expert, growth strategist, and founder of Growth by Sabir, where he helps brands unlock compounding growth through a proven framework called the 8D Method. With over 20 years of experience and $1B+ in revenue driven, Sabir has worked with everyone from Fortune 500s to DTC challengers, scaling brands like Canon, Tommy Hilfiger, and Sour Patch Kids along the way.Today, Sabir leads growth across a wide range of eCommerce verticals, helping founders break through revenue plateaus with precision systems and operational clarity. His work is grounded in execution: simplifying tech stacks, identifying bottlenecks, and unlocking 2X results without chasing shiny tactics. In 2024 alone, his Rapid 2X program delivered a 108% average lift across 29 brands in just 21 days.Whether he's unpacking the real reasons most brands stall, breaking down why resumes don't equal results, or showing how to grow without over-relying on Meta ads, Sabir brings a direct, operator-first mindset to the conversation.He shares what it takes to scale in today's crowded DTC space without gambling on paid, blindly outsourcing growth, or losing sight of what truly moves the needle.In This Conversation We Discuss: [00:39] Intro[01:23] Learning marketing like a software upgrade[08:53] Improving CTR with daily copy experiments[14:55] Centralizing KPIs to drive clear decisions[19:11] Knowing your numbers without excuses[21:47] Segmenting real buyers from email signups[23:35] Testing ideas before scaling campaigns[28:32] Repositioning your product to fix weak growth[31:03] Aligning your whole team on brand growth[40:30] Avoiding the agency swap loop for growthResources:Subscribe to Honest Ecommerce on YoutubeTurning Promising Ecom Brands Into Profitable Winners https://growthbysabir.com/Follow Sabir Semerkant https://www.linkedin.com/in/sabirsemerkantIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

In this Checkout episode, we go behind the scenes with Grant Arnott, the brains behind Click Frenzy, Power Retail and New Zealand's GrabOne, to hear what fuels his ecommerce engine. From leadership lessons in Zero to One and Great by Choice, to why customer-first brands like Birdsnest stand out against ecommerce clones, Grant explains why innovation doesn't always need a dev sprint or a budget. He also opens up about the mental juggle of running three very different businesses and why accounting software like Xero and Excel powers every idea before he scales. It's a sharp, honest look at what it really takes to lead in modern retail.Check out our full-length interview with Grant Arnott here:Main episode linksThis episode was brought to you by Convert Digital.About your guest:Grant Arnott is the Executive Director at Global Marketplace, where he spearheads initiatives to transform the e-commerce landscape across Australia and New Zealand. With a passion for retail innovation, Grant has successfully driven the development of a dynamic marketing engine, exemplified by key events such as Click Frenzy and influential platforms like Power Retail and GrabOne. Since joining Global Marketplace in 2012, he has played a pivotal role in shaping marketing strategies and overseeing impactful e-commerce events. Prior to this, Grant served as Managing Director of Click Frenzy, Australia's premier online retail festival, and was instrumental in establishing Power Retail as a crucial resource for the online retail community. About your host: Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.If you want to keep learning in eCommerce, make sure you hit the follow button!Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.Connect With UsVisit the website for more learning resources and join the ATC Community.Join us on LinkedIn: https://www.linkedin.com/company/add-to-cartJoin us on Instagram: https://www.instagram.com/addtocartshow/Sponsor Add To Cart: https://addtocart.com.au/sponsor/Contact Nathan: https://www.linkedin.com/in/nathbush/ Hosted on Acast. See acast.com/privacy for more information.

This week, Carla from Ok, Real Quick Pod, and Tiff join Erin to discuss the shows The Cleaning Lady, Fubar, and Hell Motel. They also talk about the unabridged version of The Count of Monte Cristo, the disappointment of Old Guard 2, and the passing of Michael Madsen and Julian McMahon. The panel also discusses a recent SPN fandom tweet that crosses a line. Support us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

All companies start small. The lucky ones grow, and growth necessarily comes with change. This month on the Klaviyo Data Science Podcast, we look at Klaviyo's growth through the past 8 years and the profound effects that growth has had on R&D, ranging from the tooling we use to the processes we employ to the very culture we strive to cultivate. Listen in to learn:How the day-to-day of some of our most senior engineers has changedWhy common headaches like planning, deployment, and cross-team coordination can get harder as your org grows — and why they can get easier What a single lunch can teach you about a company's culture For more details, check out the ⁠⁠full writeup on Medium⁠⁠!

Episode 77, Western States 2025     Guests: Phil Buckley, Victor Ballesteros, Andy Melton, Jon Bretan, Megan Kono, Christian Gagel Race: Western States Fun Run Started 1981 When: June  28, 5am 2025 (Saturday morning) Start: Squaw Valley, Finish: Placer High School   Race Website: https://www.wser.org   Killian's Data Breakdown: https://us.coros.com/stories/more-than-splits/c/kilian-jornet-3rd-western-states?utm_source=Klaviyo&utm_medium=email&tripleSource=klaviyo&_kx=RC5OUJ7sn4m0IO3Z939JWofTB4C0J83E1dgAFGQ_6Bg.Tv8yB4   Tim Cannon Parody on David Roche: https://youtu.be/74niJ1K3jr0?si=fMDSjw-9UOOVxqnd   Megan and David Roche explain David's blowup (sort of): https://podcasts.apple.com/us/podcast/265-western-states-100-failure-being-human-in-public/id1521532868?i=1000715325523   Megan's Beaverhead recap: https://meg-a-miles.com/2023/08/27/beaverhead-100k-7-15-23/  

In today's episode, Rob Hango-Zada, Co-Founder and CEO of Shippit, joins Nathan Bush to share valuable insights from the 2025 State of Shipping Report, a must-read for any ecommerce operator who's serious about scaling smart. In this fun but meaty chat, Rob and Bushy dive into the shifting economics of delivery: why same-day is getting cheaper, why free returns are disappearing, and why internal culture might be the biggest differentiator in ecommerce right now. It's the shipping report that reads like a footy stats page, and Rob breaks it down with all the analogies and none of the fluff.Download here the 2025 State of Shipping Report, packed with insights from 3,000 retail websites, delivery benchmarks, and case studies from some of the best in the biz. Grab it, steal a few slides for your next board meeting, and see how your brand stacks up.Want to keep the conversation going? Join the Add To Cart Community and connect with hundreds of retail pros tackling the same challenges as you.About your guest:Rob Hango-Zada is the Co-Founder and CEO of Shippit, Australia's leading ecommerce logistics platform powering smarter delivery for over 40,000 retailers. With a background at Procter & Gamble and a passion for operational efficiency, Rob co-launched Shippit in 2014 to solve one of ecommerce's biggest pain points: delivery.About your host:Nathan Bush is the host of the Add To Cart Podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, X or via email.Got an idea, opportunity or just want to get involved? Whether you're keen to sponsor Add To Cart, interested in jumping on the mic as a co-host, or have feedback to help us make the show even better, we'd love to hear from you. Shoot us an email at hello@addtocart.com.au and let's chat!If you want to keep learning in eCommerce, make sure you hit the follow button!Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.Connect With UsVisit the website for more learning resources and join the ATC Community.Join us on LinkedIn: https://www.linkedin.com/company/add-to-cartJoin us on Instagram: https://www.instagram.com/addtocartshow/Sponsor Add To Cart: https://addtocart.com.au/sponsor/Contact Nathan: https://www.linkedin.com/in/nathbush/ Hosted on Acast. See acast.com/privacy for more information.

Puntos claveLa segmentación es fundamental para una estrategia de email marketing efectiva.Apunta a una tasa de captura de tráfico entre 4% y 6%.Las métricas de engagement ayudan a personalizar la comunicación.Shopify Flow automatiza tareas repetitivas en ecommerce.La comunicación post-compra mejora la retención de clientes.Cada marca necesita su propia estrategia de segmentación.La creatividad en las campañas puede generar mayor engagement.Integrar Klaviyo con Shopify Flow aumenta la eficiencia operativa.Las notificaciones automatizadas ayudan a recuperar ventas perdidas.Entender el comportamiento del cliente es clave para hacer marketing efectivo.Momentos claves del episodio 00:00 – Introducción a la automatización en ecommerce03:08 – Entendiendo la segmentación en Klaviyo05:47 – Captura de tráfico y tasas de conversión08:52 – Estrategias de segmentación según tipo de marca11:48 – Métricas de engagement y comportamiento del cliente14:49 – Estrategias de comunicación por segmento17:51 – Shopify Flow y la automatización de tareas23:36 – Cómo integrar Klaviyo con Shopify Flow29:26 – Estrategias de comunicación post-compra35:09 – Conclusiones sobre automatización y retención Recursos mencionados en este episodio:

In this episode of Add To Cart, Nathan Bush is joined by Melissa Wilkinson, Founder, and Matthew Mosse-Robinson, CEO of Personalised Favours, Australia's category-leading personalised gifting brand. From humble beginnings in a garage to managing over 74,000 SKUs with in-house engraving, embroidery and UV printing, Mel and Matt take us inside the systems and decisions that have powered their sustainable growth. We dive into their production scheduling overhaul, custom-built tech stack, and how they've scaled personalisation without losing speed or control. You'll also hear how they're leveraging platforms like Shopify Plus and landing gifting gigs with brands like Lamborghini and Amazon.About your guest:Melissa Wilkinson and Matthew Mosse-Robinson are the co-founders of Personalised Favours, a multimillion-dollar personalised gifting brand. Combining design and finance expertise, they've scaled the business from a garage startup to a global operation, earning recognition as two of the Top People in E-Commerce 2025.About your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, X or via email.Got an idea, opportunity or just want to get involved? Whether you're keen to sponsor Add To Cart, interested in jumping on the mic as a co-host, or have feedback to help us make the show even better, we'd love to hear from you. Shoot us an email at hello@addtocart.com.au and let's chat!ATC CommunityIf you want to keep learning in eCommerce, make sure you hit the follow button!Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.Connect With UsVisit the website for more learning resources and join the ATC Community.Join us on LinkedIn: https://www.linkedin.com/company/add-to-cartJoin us on Instagram: https://www.instagram.com/addtocartshow/Sponsor Add To Cart: https://addtocart.com.au/sponsor/Contact Nathan: https://www.linkedin.com/in/nathbush/ Hosted on Acast. See acast.com/privacy for more information.

On this week's main episode, Carla from Ok, Real Quick Pod, and Tiff join Erin to discuss some celebrity deaths that affected us the most. We also explore why we believe celebrity deaths can have such a strong impact. Trigger warnings for death, murder, suicide, cancer, and drug overdose. Support us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

In this Checkout episode, Sean Walsh, Director at Pattern Australia, gives us a peek behind the curtain at what powers the world's leading marketplace accelerator, which now the largest third-party seller on Amazon outside of Amazon itself. Sean shares the inspiration he draws from purpose-led client Thankyou, explains how Pattern's proprietary tech offers transparency and scale, and reveals the 12-book list he's using to build an MBA-level mindset on the go. From solving contribution margin challenges to demystifying marketplace advertising inefficiencies, Sean's systems-first approach offers sharp, actionable insights for ecommerce leaders building for the long term.Check out our full-length interview with Sean Walsh here:Main episode linksThis episode was brought to you by Deliver In Person + KlaviyoAbout your guest:With nearly two decades of experience in digital and e-commerce growth, Sean has been instrumental in scaling brands across global marketplaces. As a foundational team member of a pureplay e-commerce startup that grew into a publicly traded company, he has firsthand experience building and accelerating digital businesses. Now leading brand acceleration efforts at Pattern, Sean specialises in helping top-tier brands navigate Amazon and other marketplaces, leveraging innovative supply chain solutions to drive growth. Passionate about innovation and strategy, he thrives on creating impactful solutions that propel brands to success.About your host: Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, X or via email.Got an idea, opportunity or just want to get involved? Whether you're keen to sponsor Add To Cart, interested in jumping on the mic as a co-host, or have feedback to help us make the show even better, we'd love to hear from you. Shoot us an email at hello@addtocart.com.au and let's chat!If you want to keep learning in eCommerce, make sure you hit the follow button!Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.Connect With UsVisit the website for more learning resources and join the ATC Community.Join us on LinkedIn: https://www.linkedin.com/company/add-to-cartJoin us on Instagram: https://www.instagram.com/addtocartshow/Sponsor Add To Cart: https://addtocart.com.au/sponsor/Contact Nathan: https://www.linkedin.com/in/nathbush/ Hosted on Acast. See acast.com/privacy for more information.

Send us a textWhat do you do when customers love your product…but only buy once? On today's E-commerce OS Fast Track, Jordan West sits down with Raveena Cheema, Co-Founder and CMO of Purple Rose Supply, to unpack the retention puzzle for cannabis cigars—an inherently low-frequency purchase that's ripe with untapped opportunity.Timestamps:00:01 – Intro: “What do you do when you have an amazing acquisition funnel…” 02:00 – Acquisition: “I would say acquisition, definitely tricky…” 06:37 – Core Question: “How do I drive repeat purchases in a lowish frequency category…” 08:15 – Repeat Skepticism: “Why would somebody want to buy another of the same?” 20:49 – Experimentation: “just try it all right? Like try it all.” 25:35 – Socials Skepticism: “I am so happy you said you're not on socials.”Inside the Episode:Understanding the 10% Repurchase PhenomenonWe dive into why only one in ten customers return within the first 90 days—even when they swear by your product. You'll learn how to benchmark your performance against industry cohorts and why a seemingly low rate can actually signal a massive upside if you apply the right levers.Three Strategic Retention LeversHabit-Stacking Your Product: Embed your hardware into daily routines by optimizing ease-of-use and creating “ritual” touchpoints (e.g., morning wake-and-bake vs. weekend social sessions).New SKUs & Accessories: From color-drops to premium add-ons, discover how launching micro-collections or complementary tools can spark fresh interest—without a full R&D budget.Competitive Pricing Tests: Learn how tiered pricing, bundle discounts, and limited-time promos can shift purchase behavior and elevate your average order value.Real-World Product HacksSee actual “before and after” examples of celebrity collabs (imagine a Seth Rogen x Purple Rose Supply limited edition!), collectible series, and one-off seasonal drops that turned casual buyers into repeat collectors.Retention Tech Stack Deep DiveWe'll walk through best practices for Klaviyo flows and SMS sequences—plus how to leverage AI-powered tools like Ripple.ai for hyper-personalized campaigns that resonate at scale.Guest info:Linkedin: linkedin.com/in/raveenacheemaEnjoyed this deep dive? Smash that LIKE button, drop your biggest retention challenge in the COMMENTS, and SUBSCRIBE for weekly, battle-tested playbooks to scale your ecommerce brand with real, actionable systems.

This week, Carla from Ok, Real Quick Pod, and Tiff join Erin to discuss the book Beyond Survival, the two docs on the Titan disaster, Materialists, the horrible DOGE cuts to libraries and museums, a woman's staged marriage, film geek discourse, and some of our favorite "chilly" movies. Support us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

Amanda Whalen's first unit CFO role began with a question. “You're not a finance technical person,” her company's president told her, “but you're the strongest leader on my team. Will you be willing to be the CFO and help me transform the finance function?” She accepted.Over the following year, Whalen tells us, her team tackled three major initiatives: fixing broken cost accounting at a dairy plant, realigning sales incentives to drive margin, and overhauling the P&L reporting structure to match the new parent company's expectations. The team was skeptical—“They said, ‘You're crazy. There's no way we can do that all in a year,'” she recalls. But they did. The business became 10% more profitable.That experience, Whalen tells us, revealed finance as a powerful lever to drive business transformation—“You get to work with every function… It's highly quantitative and analytical, and it involves working with a lot of really great people.”Now CFO at Klaviyo, Whalen brings the same philosophy. In three years, the company more than doubled revenue and improved margins by 20 percentage points. She led Klaviyo's IPO, expanding the company's readiness across technical, strategic, and investor-facing dimensions. “It wasn't just about getting ready to go public,” she says, “but about operating successfully as a public company for a long, long time.”Whether transforming legacy operations or scaling a fast-growing SaaS firm, Whalen's approach remains constant: think long-term, go deep into execution, and “be kind to your future self.”

It's that time of year again—time to celebrate Queer As Folk! The co-host of Liberty Diner Dish, E'Shel, is back to discuss season two of our favorite Showtime show. In part two, we cover the aftermath of Rage, Debbie's love interest, Mel and Lindsay spicing things up in the bedroom, Ben and Michael's relationship, Ted crushing on Emmett, and the introduction of Ethan. Trigger warnings for homophobia. Check out all past episodes of Liberty Diner Dish here: https://libertydinerdish.com/ Support us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

Jeremy Horowitz is the Managing Partner of Because Ventures and the creator of Let's Buy a Biz!, a media brand and private equity-backed content engine built to make ecommerce M&A more transparent, data-driven, and founder-friendly. Because Ventures is a private equity search fund focused on acquiring and scaling Shopify brands and apps, while Let's Buy a Biz! documents what it actually takes to grow Top 1% ecommerce businesses.Before launching either venture, Jeremy worked across every layer of the Shopify ecosystem from scaling high-growth DTC brands like Lumi, to leading growth at top-performing Shopify apps like Gorgias. His on-the-ground experience gave him a front-row seat to what really drives retention, profit, and valuation. Now, through Because Ventures, Jeremy applies that knowledge to acquire and operate ecommerce businesses with sustainable margins and focused stacks.Whether debunking the myth that “every brand needs subscriptions,” tracking the 84% adoption rate of email/SMS across $1M+ stores, or predicting which app categories will consolidate over the next five years, Jeremy brings a deep analytical lens to ecommerce strategy. He shares insights from crawling 103,000 Shopify stores, explains why most loyalty programs fail, and urges founders to simplify their tech stack before adding complexity. His story is a masterclass in using real data, not hype to guide business decisions.In This Conversation We Discuss: [00:40] Intro[00:55] Scaling DTC brands to eight figures[02:03] Expanding beyond Shopify Plus assumptions[04:18] Filtering out inactive and duplicate stores[05:05] Highlighting the top 10 most used apps[09:08] Focusing on what actually drives growth[10:56] Comparing native vs third-party app adoption[12:23] Spotting analytics as a breakout category[14:11] Explaining why real CRO starts at $5M+[16:49] Spotting support as an underused category[18:29] Unpacking the subscription model myth[22:47] Auditing app stacks to save thousandsResources:Subscribe to Honest Ecommerce on YoutubeEcommerce Social Impact Fund because.ventures/index.htmlInsider analysis of the largest Ecommerce brands' financials letsbuyabiz.xyz/Follow Jeremy Horowitz linkedin.com/in/jeremyhorowitz1If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

This week, co-host of Liberty Diner Dish, E'Shel, joins Erin to chat about some pop culture and fandom news that has them talking. Topics include the new novel, This Ravenous Fate; 28 Years Later; the new season of Interview With the Vampire; the new Springsteen: Deliver Me From Nowhere trailer; and a new Golden Globe category! For more info on Queers and Quills, visit this link: https://www.queersandquills.com/ Support us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

Jason Zigelbaum, founder of Zigpoll, joins Will Laurenson to discuss how on-site surveys have become a core growth lever for e-commerce and SaaS brands. Jason shares the journey of Zigpoll, how it's used for attribution, segmentation, and CRO, and why post-purchase surveys are more than just a feedback form. They explore real-world use cases, including file uploads, homepage redirects, and advanced integrations with Shopify and Klaviyo. Jason also reflects on the future of AI in automating personalised experiences. This episode is packed with practical strategies for leveraging first-party data and making every survey response count.

It's that time of year again—time to celebrate Queer As Folk! The hosts of Liberty Diner Dish, Ken and E'Shel, are back to discuss season two of our favorite Showtime show. In part one, we cover the aftermath of Justin's bashing, Michael's return to town, Mel and Lindsay's engagement and wedding, Emmett and Ted's new careers, the introduction of Ben, and Justin and Brian's unconventional relationship. Trigger warnings for homophobia and discussions about a gay bashing. For more info on Queers and Quills, visit this link: https://www.queersandquills.com/ Support us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, the hosts of Liberty Diner Dish, Ken and E'Shel, join Erin to discuss some pop culture and fandom news that has them excited. Topics include the new novel, "Meet Me In the Sky"; the reality show "Chasing Dallas"; the new season of "Nine Perfect Strangers"; the new "Wicked" trailer; the upcoming "Noah's Ark" reboot; Colin Farrell's new movie; and Cole Escola making Tony's history! For more info on Queers and Quills, visit this link: https://www.queersandquills.com/ Support us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

Kicking off with a surprising connection through pickleball that led to discovering shared passions in e-commerce innovation, Scott sits with Andrew Smith, founder of Swapt and former Klaviyo engineer, about building smarter tools for Amazon sellers. Andrew shares his journey from working at IBM and Oracle to witnessing rapid growth at Klaviyo, which shaped his understanding of what marketplace sellers truly need. They dive into how Swapt is helping Amazon-native brands drive customer engagement and reviews through one-time use QR codes, while staying fully compliant with Amazon's strict policies. With a successful case study generating $100K in sales and 500 reviews in three months, this episode is packed with insights for CPG, beauty, and supplement brands looking to boost performance and build direct customer relationships without risking their margins.   Episode Notes: 00:19 - Andrew Smith Introduction  01:52 - Andrew's Background 02:23 - Scaling at Klaviyo and E-commerce Ecosystem Insights 05:39 - Data, Email Marketing, and the Amazon Challenge 08:59 - The Impact of Recent E-commerce Headwinds 09:52 - The Genesis and Evolution of Swapt 13:16 - Discovering the Amazon Brand Opportunity 19:57 - Technical Innovations and Results 20:38 - Navigating Amazon Compliance and Risk 25:00 - Who Should Use Swapt? 27:05 - Getting Started with Swapt   Related Post: Top 10 Tennis Racket Brands on Amazon   How to Reach Andrew: LinkedIn: linkedin.com/in/andrewsm1th Website: https://swqr.link/   Scott's Links: LinkedIn: linkedin.com/in/scott-needham-a8b39813 X: @itsScottNeedham Instagram: @smartestseller YouTube: www.youtube.com/@smartestamazonseller2371 Newsletter: https://www.smartscout.com/newsletter-sign-up Blog: https://www.smartscout.com/blog  

Mariah Parsons hosts Jen Brodwick, co-founder of Brixy, a sustainable personal care brand. Jen discusses Brixy's transition from B2B to D2C, leveraging retail and events for customer acquisition. They focus on Instagram for retailer engagement and plan to explore TikTok for D2C growth. Brixy's new magnesium-enriched deodorant is expected to be a top seller. Retention strategies include better segmentation, exclusive bundles, and founder content on TikTok. They also plan to leverage UGC and influencer marketing. Jen emphasizes the importance of intentional customer experience and data-driven decisions, supported by a strong network of advisors and founder groups.Episode Timestamps:Transition from B2B to B2C Marketing 4:25Jen discusses the ease of translating B2B skills to B2C in the health and natural retail world.She highlights the learning curve of D2C marketing but feels confident due to her tech background.Jen emphasizes the importance of user-friendly tools like Shopify, Smile.io, and Shogun in managing and building their website.She mentions the ever-evolving nature of marketing tools and the need to stay updated with new apps and features.Product Launch and Market Strategy 8:44Jen provides details about Brixy's product line, including shampoo, conditioner, and body wash bars, and their successful launch at Expo West.She introduces their new magnesium-enriched deodorant, expected to be a top seller due to its familiar application and benefits.Jen explains the educational aspect of promoting shampoo bars and the ease of using deodorant compared to shampoo.She shares her personal experience with shampoo bars and the efficacy of the category overall.Customer Acquisition and Event Strategy 10:51Jen outlines Brixy's approach to customer acquisition, focusing on retail and in-person events like Expo West and table tops at distributors.She mentions their use of Instagram for retailer engagement and their plans to explore TikTok for D2C growth.Jen discusses the importance of being visible on social media channels where their target audience is active.She highlights the success of their consumer events in local communities and the potential of events like Magic for boutique buyers.Retention Strategies and Segmentation 23:14Jen explains Brixy's basic retention strategies, including email and SMS remarketing through Klaviyo.She emphasizes the need for better segmentation of customer lists to improve retention efforts.Jen mentions plans to offer exclusive bundles and founder content on TikTok to build community and brand loyalty.She discusses the importance of providing value at every step of the customer journey, from initial engagement to post-purchase communication.Leveraging UGC and Influencer Marketing 25:48Jen shares Brixy's experience with using an agency for sourcing UGC and the challenges faced.She highlights the benefits of working with creators who are genuinely interested in the brand and not just looking for payment.Jen plans to leverage TikTok's affiliate back end to find and manage creators directly, aiming to scale their UGC efforts without an agency.She discusses the potential of founder stories and personal accounts to enhance brand authenticity and engagement.Customer Experience and Data-Driven Decisions 32:11Jen emphasizes the importance of providing value at every step of the customer journey, from answering questions on product pages to streamlining the checkout process.She highlights the need for intentional customer experience, ensuring every interaction adds value and builds trust.Jen shares Brixy's 30% customer retention rate and the importance of relevant messaging to keep customers engaged.She discusses the balance between data-driven decisions and trusting her gut feeling in business decisions.

All links and images can be found on CISO Series. Check out this post by Justin Pagano at Klaviyo for the discussion that is the basis of our conversation on this week's episode co-hosted by me, David Spark, the producer of CISO Series, and Geoff Belknap. Joining us is Jesse Webb, CISO and svp information systems, Avalon Healthcare Solutions. In this episode: Align the incentives The feature and enforcement disconnect Putting the right people in the right place A need for transparency   Huge thanks to our sponsor, ThreatLocker ThreatLocker® is a global leader in Zero Trust endpoint security, offering cybersecurity controls to protect businesses from zero-day attacks and ransomware. ThreatLocker operates with a default deny approach to reduce the attack surface and mitigate potential cyber vulnerabilities. To learn more and start your free trial, visit ThreatLocker.com.

In this episode of the Ecommerce Marketing Podcast, host Arlen Robinson interviews Nick Kraus, founder and CEO of Krause Marketing. They discuss Nick's entrepreneurial journey, the importance of digital marketing strategies for e-commerce, and the significance of a content calendar as outlined in Nick's book, The Shark Bite Method. The conversation also covers common pitfalls in digital marketing, future trends influenced by AI, and essential tools for e-commerce businesses. Nick emphasizes the need for consistency and strategic planning in marketing efforts to achieve success. Key Episode Takeaways: Nick Kraus shares his entrepreneurial journey and motivations Email marketing is a crucial revenue generator for e-commerce A content calendar is essential for consistent marketing efforts Many brands fail due to inconsistency in their marketing strategies The anatomy of an e-commerce website significantly impacts conversion rates AI will increase competition in digital marketing Best practices in e-commerce should not be overlooked Social media marketing requires a budget to be effective Nick's book, The Shark Bite Method, outlines effective digital marketing strategies Tools like GA4, Klaviyo, and Canva are essential for e-commerce marketing For show transcript highlights, past guests, and more, visit: https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast  Twitter: https://x.com/emarketpodcast  Facebook:  https://www.facebook.com/ecommercemarktingpodcast  Instagram:  https://www.instagram.com/emarketingpodcast/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.