Podcasts about klaviyo

On this episode, Carla from Ok, Real Quick Pod, and Tiff join Erin to talk about some movies from the eighties that traumatized us. They also explore why they think eighties movies were different from today's films. Trigger warnings for animal harm, nuclear war, and cancer. Support us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

Sabir Semerkant is an Ecommerce expert, growth strategist, and founder of Growth by Sabir, where he helps brands unlock compounding growth through a proven framework called the 8D Method. With over 20 years of experience and $1B+ in revenue driven, Sabir has worked with everyone from Fortune 500s to DTC challengers, scaling brands like Canon, Tommy Hilfiger, and Sour Patch Kids along the way.Today, Sabir leads growth across a wide range of eCommerce verticals, helping founders break through revenue plateaus with precision systems and operational clarity. His work is grounded in execution: simplifying tech stacks, identifying bottlenecks, and unlocking 2X results without chasing shiny tactics. In 2024 alone, his Rapid 2X program delivered a 108% average lift across 29 brands in just 21 days.Whether he's unpacking the real reasons most brands stall, breaking down why resumes don't equal results, or showing how to grow without over-relying on Meta ads, Sabir brings a direct, operator-first mindset to the conversation.He shares what it takes to scale in today's crowded DTC space without gambling on paid, blindly outsourcing growth, or losing sight of what truly moves the needle.In This Conversation We Discuss: [00:39] Intro[01:23] Learning marketing like a software upgrade[08:53] Improving CTR with daily copy experiments[14:55] Centralizing KPIs to drive clear decisions[19:11] Knowing your numbers without excuses[21:47] Segmenting real buyers from email signups[23:35] Testing ideas before scaling campaigns[28:32] Repositioning your product to fix weak growth[31:03] Aligning your whole team on brand growth[40:30] Avoiding the agency swap loop for growthResources:Subscribe to Honest Ecommerce on YoutubeTurning Promising Ecom Brands Into Profitable Winners https://growthbysabir.com/Follow Sabir Semerkant https://www.linkedin.com/in/sabirsemerkantIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

This week, Carla from Ok, Real Quick Pod, and Tiff join Erin to discuss the shows The Cleaning Lady, Fubar, and Hell Motel. They also talk about the unabridged version of The Count of Monte Cristo, the disappointment of Old Guard 2, and the passing of Michael Madsen and Julian McMahon. The panel also discusses a recent SPN fandom tweet that crosses a line. Support us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

All companies start small. The lucky ones grow, and growth necessarily comes with change. This month on the Klaviyo Data Science Podcast, we look at Klaviyo's growth through the past 8 years and the profound effects that growth has had on R&D, ranging from the tooling we use to the processes we employ to the very culture we strive to cultivate. Listen in to learn:How the day-to-day of some of our most senior engineers has changedWhy common headaches like planning, deployment, and cross-team coordination can get harder as your org grows — and why they can get easier What a single lunch can teach you about a company's culture For more details, check out the ⁠⁠full writeup on Medium⁠⁠!

Episode 77, Western States 2025     Guests: Phil Buckley, Victor Ballesteros, Andy Melton, Jon Bretan, Megan Kono, Christian Gagel Race: Western States Fun Run Started 1981 When: June  28, 5am 2025 (Saturday morning) Start: Squaw Valley, Finish: Placer High School   Race Website: https://www.wser.org   Killian's Data Breakdown: https://us.coros.com/stories/more-than-splits/c/kilian-jornet-3rd-western-states?utm_source=Klaviyo&utm_medium=email&tripleSource=klaviyo&_kx=RC5OUJ7sn4m0IO3Z939JWofTB4C0J83E1dgAFGQ_6Bg.Tv8yB4   Tim Cannon Parody on David Roche: https://youtu.be/74niJ1K3jr0?si=fMDSjw-9UOOVxqnd   Megan and David Roche explain David's blowup (sort of): https://podcasts.apple.com/us/podcast/265-western-states-100-failure-being-human-in-public/id1521532868?i=1000715325523   Megan's Beaverhead recap: https://meg-a-miles.com/2023/08/27/beaverhead-100k-7-15-23/  

Puntos claveLa segmentación es fundamental para una estrategia de email marketing efectiva.Apunta a una tasa de captura de tráfico entre 4% y 6%.Las métricas de engagement ayudan a personalizar la comunicación.Shopify Flow automatiza tareas repetitivas en ecommerce.La comunicación post-compra mejora la retención de clientes.Cada marca necesita su propia estrategia de segmentación.La creatividad en las campañas puede generar mayor engagement.Integrar Klaviyo con Shopify Flow aumenta la eficiencia operativa.Las notificaciones automatizadas ayudan a recuperar ventas perdidas.Entender el comportamiento del cliente es clave para hacer marketing efectivo.Momentos claves del episodio 00:00 – Introducción a la automatización en ecommerce03:08 – Entendiendo la segmentación en Klaviyo05:47 – Captura de tráfico y tasas de conversión08:52 – Estrategias de segmentación según tipo de marca11:48 – Métricas de engagement y comportamiento del cliente14:49 – Estrategias de comunicación por segmento17:51 – Shopify Flow y la automatización de tareas23:36 – Cómo integrar Klaviyo con Shopify Flow29:26 – Estrategias de comunicación post-compra35:09 – Conclusiones sobre automatización y retención Recursos mencionados en este episodio:

On this week's main episode, Carla from Ok, Real Quick Pod, and Tiff join Erin to discuss some celebrity deaths that affected us the most. We also explore why we believe celebrity deaths can have such a strong impact. Trigger warnings for death, murder, suicide, cancer, and drug overdose. Support us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us a textWhat do you do when customers love your product…but only buy once? On today's E-commerce OS Fast Track, Jordan West sits down with Raveena Cheema, Co-Founder and CMO of Purple Rose Supply, to unpack the retention puzzle for cannabis cigars—an inherently low-frequency purchase that's ripe with untapped opportunity.Timestamps:00:01 – Intro: “What do you do when you have an amazing acquisition funnel…” 02:00 – Acquisition: “I would say acquisition, definitely tricky…” 06:37 – Core Question: “How do I drive repeat purchases in a lowish frequency category…” 08:15 – Repeat Skepticism: “Why would somebody want to buy another of the same?” 20:49 – Experimentation: “just try it all right? Like try it all.” 25:35 – Socials Skepticism: “I am so happy you said you're not on socials.”Inside the Episode:Understanding the 10% Repurchase PhenomenonWe dive into why only one in ten customers return within the first 90 days—even when they swear by your product. You'll learn how to benchmark your performance against industry cohorts and why a seemingly low rate can actually signal a massive upside if you apply the right levers.Three Strategic Retention LeversHabit-Stacking Your Product: Embed your hardware into daily routines by optimizing ease-of-use and creating “ritual” touchpoints (e.g., morning wake-and-bake vs. weekend social sessions).New SKUs & Accessories: From color-drops to premium add-ons, discover how launching micro-collections or complementary tools can spark fresh interest—without a full R&D budget.Competitive Pricing Tests: Learn how tiered pricing, bundle discounts, and limited-time promos can shift purchase behavior and elevate your average order value.Real-World Product HacksSee actual “before and after” examples of celebrity collabs (imagine a Seth Rogen x Purple Rose Supply limited edition!), collectible series, and one-off seasonal drops that turned casual buyers into repeat collectors.Retention Tech Stack Deep DiveWe'll walk through best practices for Klaviyo flows and SMS sequences—plus how to leverage AI-powered tools like Ripple.ai for hyper-personalized campaigns that resonate at scale.Guest info:Linkedin: linkedin.com/in/raveenacheemaEnjoyed this deep dive? Smash that LIKE button, drop your biggest retention challenge in the COMMENTS, and SUBSCRIBE for weekly, battle-tested playbooks to scale your ecommerce brand with real, actionable systems.

This week, Carla from Ok, Real Quick Pod, and Tiff join Erin to discuss the book Beyond Survival, the two docs on the Titan disaster, Materialists, the horrible DOGE cuts to libraries and museums, a woman's staged marriage, film geek discourse, and some of our favorite "chilly" movies. Support us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

Amanda Whalen's first unit CFO role began with a question. “You're not a finance technical person,” her company's president told her, “but you're the strongest leader on my team. Will you be willing to be the CFO and help me transform the finance function?” She accepted.Over the following year, Whalen tells us, her team tackled three major initiatives: fixing broken cost accounting at a dairy plant, realigning sales incentives to drive margin, and overhauling the P&L reporting structure to match the new parent company's expectations. The team was skeptical—“They said, ‘You're crazy. There's no way we can do that all in a year,'” she recalls. But they did. The business became 10% more profitable.That experience, Whalen tells us, revealed finance as a powerful lever to drive business transformation—“You get to work with every function… It's highly quantitative and analytical, and it involves working with a lot of really great people.”Now CFO at Klaviyo, Whalen brings the same philosophy. In three years, the company more than doubled revenue and improved margins by 20 percentage points. She led Klaviyo's IPO, expanding the company's readiness across technical, strategic, and investor-facing dimensions. “It wasn't just about getting ready to go public,” she says, “but about operating successfully as a public company for a long, long time.”Whether transforming legacy operations or scaling a fast-growing SaaS firm, Whalen's approach remains constant: think long-term, go deep into execution, and “be kind to your future self.”

It's that time of year again—time to celebrate Queer As Folk! The co-host of Liberty Diner Dish, E'Shel, is back to discuss season two of our favorite Showtime show. In part two, we cover the aftermath of Rage, Debbie's love interest, Mel and Lindsay spicing things up in the bedroom, Ben and Michael's relationship, Ted crushing on Emmett, and the introduction of Ethan. Trigger warnings for homophobia. Check out all past episodes of Liberty Diner Dish here: https://libertydinerdish.com/ Support us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

Jeremy Horowitz is the Managing Partner of Because Ventures and the creator of Let's Buy a Biz!, a media brand and private equity-backed content engine built to make ecommerce M&A more transparent, data-driven, and founder-friendly. Because Ventures is a private equity search fund focused on acquiring and scaling Shopify brands and apps, while Let's Buy a Biz! documents what it actually takes to grow Top 1% ecommerce businesses.Before launching either venture, Jeremy worked across every layer of the Shopify ecosystem from scaling high-growth DTC brands like Lumi, to leading growth at top-performing Shopify apps like Gorgias. His on-the-ground experience gave him a front-row seat to what really drives retention, profit, and valuation. Now, through Because Ventures, Jeremy applies that knowledge to acquire and operate ecommerce businesses with sustainable margins and focused stacks.Whether debunking the myth that “every brand needs subscriptions,” tracking the 84% adoption rate of email/SMS across $1M+ stores, or predicting which app categories will consolidate over the next five years, Jeremy brings a deep analytical lens to ecommerce strategy. He shares insights from crawling 103,000 Shopify stores, explains why most loyalty programs fail, and urges founders to simplify their tech stack before adding complexity. His story is a masterclass in using real data, not hype to guide business decisions.In This Conversation We Discuss: [00:40] Intro[00:55] Scaling DTC brands to eight figures[02:03] Expanding beyond Shopify Plus assumptions[04:18] Filtering out inactive and duplicate stores[05:05] Highlighting the top 10 most used apps[09:08] Focusing on what actually drives growth[10:56] Comparing native vs third-party app adoption[12:23] Spotting analytics as a breakout category[14:11] Explaining why real CRO starts at $5M+[16:49] Spotting support as an underused category[18:29] Unpacking the subscription model myth[22:47] Auditing app stacks to save thousandsResources:Subscribe to Honest Ecommerce on YoutubeEcommerce Social Impact Fund because.ventures/index.htmlInsider analysis of the largest Ecommerce brands' financials letsbuyabiz.xyz/Follow Jeremy Horowitz linkedin.com/in/jeremyhorowitz1If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

This week, co-host of Liberty Diner Dish, E'Shel, joins Erin to chat about some pop culture and fandom news that has them talking. Topics include the new novel, This Ravenous Fate; 28 Years Later; the new season of Interview With the Vampire; the new Springsteen: Deliver Me From Nowhere trailer; and a new Golden Globe category! For more info on Queers and Quills, visit this link: https://www.queersandquills.com/ Support us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

Jason Zigelbaum, founder of Zigpoll, joins Will Laurenson to discuss how on-site surveys have become a core growth lever for e-commerce and SaaS brands. Jason shares the journey of Zigpoll, how it's used for attribution, segmentation, and CRO, and why post-purchase surveys are more than just a feedback form. They explore real-world use cases, including file uploads, homepage redirects, and advanced integrations with Shopify and Klaviyo. Jason also reflects on the future of AI in automating personalised experiences. This episode is packed with practical strategies for leveraging first-party data and making every survey response count.

It's that time of year again—time to celebrate Queer As Folk! The hosts of Liberty Diner Dish, Ken and E'Shel, are back to discuss season two of our favorite Showtime show. In part one, we cover the aftermath of Justin's bashing, Michael's return to town, Mel and Lindsay's engagement and wedding, Emmett and Ted's new careers, the introduction of Ben, and Justin and Brian's unconventional relationship. Trigger warnings for homophobia and discussions about a gay bashing. For more info on Queers and Quills, visit this link: https://www.queersandquills.com/ Support us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, the hosts of Liberty Diner Dish, Ken and E'Shel, join Erin to discuss some pop culture and fandom news that has them excited. Topics include the new novel, "Meet Me In the Sky"; the reality show "Chasing Dallas"; the new season of "Nine Perfect Strangers"; the new "Wicked" trailer; the upcoming "Noah's Ark" reboot; Colin Farrell's new movie; and Cole Escola making Tony's history! For more info on Queers and Quills, visit this link: https://www.queersandquills.com/ Support us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

Kicking off with a surprising connection through pickleball that led to discovering shared passions in e-commerce innovation, Scott sits with Andrew Smith, founder of Swapt and former Klaviyo engineer, about building smarter tools for Amazon sellers. Andrew shares his journey from working at IBM and Oracle to witnessing rapid growth at Klaviyo, which shaped his understanding of what marketplace sellers truly need. They dive into how Swapt is helping Amazon-native brands drive customer engagement and reviews through one-time use QR codes, while staying fully compliant with Amazon's strict policies. With a successful case study generating $100K in sales and 500 reviews in three months, this episode is packed with insights for CPG, beauty, and supplement brands looking to boost performance and build direct customer relationships without risking their margins.   Episode Notes: 00:19 - Andrew Smith Introduction  01:52 - Andrew's Background 02:23 - Scaling at Klaviyo and E-commerce Ecosystem Insights 05:39 - Data, Email Marketing, and the Amazon Challenge 08:59 - The Impact of Recent E-commerce Headwinds 09:52 - The Genesis and Evolution of Swapt 13:16 - Discovering the Amazon Brand Opportunity 19:57 - Technical Innovations and Results 20:38 - Navigating Amazon Compliance and Risk 25:00 - Who Should Use Swapt? 27:05 - Getting Started with Swapt   Related Post: Top 10 Tennis Racket Brands on Amazon   How to Reach Andrew: LinkedIn: linkedin.com/in/andrewsm1th Website: https://swqr.link/   Scott's Links: LinkedIn: linkedin.com/in/scott-needham-a8b39813 X: @itsScottNeedham Instagram: @smartestseller YouTube: www.youtube.com/@smartestamazonseller2371 Newsletter: https://www.smartscout.com/newsletter-sign-up Blog: https://www.smartscout.com/blog  

Mariah Parsons hosts Jen Brodwick, co-founder of Brixy, a sustainable personal care brand. Jen discusses Brixy's transition from B2B to D2C, leveraging retail and events for customer acquisition. They focus on Instagram for retailer engagement and plan to explore TikTok for D2C growth. Brixy's new magnesium-enriched deodorant is expected to be a top seller. Retention strategies include better segmentation, exclusive bundles, and founder content on TikTok. They also plan to leverage UGC and influencer marketing. Jen emphasizes the importance of intentional customer experience and data-driven decisions, supported by a strong network of advisors and founder groups.Episode Timestamps:Transition from B2B to B2C Marketing 4:25Jen discusses the ease of translating B2B skills to B2C in the health and natural retail world.She highlights the learning curve of D2C marketing but feels confident due to her tech background.Jen emphasizes the importance of user-friendly tools like Shopify, Smile.io, and Shogun in managing and building their website.She mentions the ever-evolving nature of marketing tools and the need to stay updated with new apps and features.Product Launch and Market Strategy 8:44Jen provides details about Brixy's product line, including shampoo, conditioner, and body wash bars, and their successful launch at Expo West.She introduces their new magnesium-enriched deodorant, expected to be a top seller due to its familiar application and benefits.Jen explains the educational aspect of promoting shampoo bars and the ease of using deodorant compared to shampoo.She shares her personal experience with shampoo bars and the efficacy of the category overall.Customer Acquisition and Event Strategy 10:51Jen outlines Brixy's approach to customer acquisition, focusing on retail and in-person events like Expo West and table tops at distributors.She mentions their use of Instagram for retailer engagement and their plans to explore TikTok for D2C growth.Jen discusses the importance of being visible on social media channels where their target audience is active.She highlights the success of their consumer events in local communities and the potential of events like Magic for boutique buyers.Retention Strategies and Segmentation 23:14Jen explains Brixy's basic retention strategies, including email and SMS remarketing through Klaviyo.She emphasizes the need for better segmentation of customer lists to improve retention efforts.Jen mentions plans to offer exclusive bundles and founder content on TikTok to build community and brand loyalty.She discusses the importance of providing value at every step of the customer journey, from initial engagement to post-purchase communication.Leveraging UGC and Influencer Marketing 25:48Jen shares Brixy's experience with using an agency for sourcing UGC and the challenges faced.She highlights the benefits of working with creators who are genuinely interested in the brand and not just looking for payment.Jen plans to leverage TikTok's affiliate back end to find and manage creators directly, aiming to scale their UGC efforts without an agency.She discusses the potential of founder stories and personal accounts to enhance brand authenticity and engagement.Customer Experience and Data-Driven Decisions 32:11Jen emphasizes the importance of providing value at every step of the customer journey, from answering questions on product pages to streamlining the checkout process.She highlights the need for intentional customer experience, ensuring every interaction adds value and builds trust.Jen shares Brixy's 30% customer retention rate and the importance of relevant messaging to keep customers engaged.She discusses the balance between data-driven decisions and trusting her gut feeling in business decisions.

The hosts of the Talking Like a Teen Podcast, Ashley and Adrian, join Erin to discuss Tegan and Sara. They share what made them fans, how the music brought them together, some of their favorite songs, and the band's impact on them. Make sure to check out Talking Like a Teen: ⁠https://adrianhasissues.com/tlatpodcast⁠ Check out their Spotify Playlist here: https://open.spotify.com/playlist/0Dwv6SAc84EUDPWb8ntgT2?si=46b7dbf752a34034 Support us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: https://discord.com/channels/1042986989349257216/1042987584151879762 You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

All links and images can be found on CISO Series. Check out this post by Justin Pagano at Klaviyo for the discussion that is the basis of our conversation on this week's episode co-hosted by me, David Spark, the producer of CISO Series, and Geoff Belknap. Joining us is Jesse Webb, CISO and svp information systems, Avalon Healthcare Solutions. In this episode: Align the incentives The feature and enforcement disconnect Putting the right people in the right place A need for transparency   Huge thanks to our sponsor, ThreatLocker ThreatLocker® is a global leader in Zero Trust endpoint security, offering cybersecurity controls to protect businesses from zero-day attacks and ransomware. ThreatLocker operates with a default deny approach to reduce the attack surface and mitigate potential cyber vulnerabilities. To learn more and start your free trial, visit ThreatLocker.com.

My guest on the show today is Ben Brostoff, software engineer at Klaviyo and the writer behind the Stock Talk newsletter on Substack. Ben has a fascinating perspective on investing—he started out in investment banking, taught himself to code, and now spends his free time researching microcap companies, especially in the software and tech space. In this episode, we dive into Ben's investing philosophy—why he targets 8–10% returns with the least amount of risk, how AI is changing the way he evaluates software moats, and why he won't own a company unless he's written a blog post about it. We also dig into some of the key lessons he's learned, from the dangers of leverage to the power of doing more than just reading a 10-K. Ben shares actionable frameworks for evaluating microcap software companies, offers a nuanced view on AI's impact on infrastructure and margins, and explains why, for him, true due diligence means turning over every rock. And for full disclosure, we discussed a number of companies during today's podcast. I am not a shareholder in any of them. For more information about the Stock Talk Newsletter, please visit: https://stocktalknewsletter.substack.com/  Planet MicroCap Podcast is on YouTube! All archived episodes and each new episode will be posted on the Planet MicroCap YouTube channel. I've provided the link in the description if you'd like to subscribe. You'll also get the chance to watch all our Video Interviews with management teams, educational panels from the conference, as well as expert commentary from some familiar guests on the podcast. Subscribe here: http://bit.ly/1Q5Yfym Click here to rate and review the Planet MicroCap Podcast The Planet MicroCap Podcast is brought to you by SNN Incorporated, The Official MicroCap News Source, and the Planet MicroCap Review Magazine, the leading magazine in the MicroCap market. You can Follow the Planet MicroCap Podcast on Twitter @BobbyKKraft

In this week's episode of Pop Culture and Fandom News, Erin is joined by the hosts of the Talking Like a Teen Podcast, Ashley and Adrian, to discuss Andor, the latest season of Top Chef, the rerelease of Dogma, the Fast and the Furious franchise, season 2 of The Last of Us, the trailer for Black Phone 2, and the commodification of Pride. Make sure to check out Talking Like a Teen: https://adrianhasissues.com/tlatpodcast Visit this link to find out more about the companies that have pulled their Pride support: https://www.advocate.com/news/companies-that-stopped-sponsoring-pride#rebelltitem13 Support us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: https://discord.com/channels/1042986989349257216/1042987584151879762 You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

This month, we return to a classic Klaviyo Data Science Podcast series: books every data scientist (and software engineer) should read. This episode focuses on the Clean * duology by Robert C. Martin, which teaches the principles of both clean code and clean architecture. We've brought on two senior engineers at Klaviyo who've learned, practiced, and developed their own opinions on the lessons in these books. Listen in to learn:How to use these books to level up your own skills and the skills of your teamWhy the book's spiciest opinions make sense, and where you might disagree with them in practice What our panel's deepest, most intimate thoughts on docstrings areFor more details, including links to these books, check out the ⁠full writeup on Medium⁠!

In this episode of the Ecommerce Marketing Podcast, host Arlen Robinson interviews Nick Kraus, founder and CEO of Krause Marketing. They discuss Nick's entrepreneurial journey, the importance of digital marketing strategies for e-commerce, and the significance of a content calendar as outlined in Nick's book, The Shark Bite Method. The conversation also covers common pitfalls in digital marketing, future trends influenced by AI, and essential tools for e-commerce businesses. Nick emphasizes the need for consistency and strategic planning in marketing efforts to achieve success. Key Episode Takeaways: Nick Kraus shares his entrepreneurial journey and motivations Email marketing is a crucial revenue generator for e-commerce A content calendar is essential for consistent marketing efforts Many brands fail due to inconsistency in their marketing strategies The anatomy of an e-commerce website significantly impacts conversion rates AI will increase competition in digital marketing Best practices in e-commerce should not be overlooked Social media marketing requires a budget to be effective Nick's book, The Shark Bite Method, outlines effective digital marketing strategies Tools like GA4, Klaviyo, and Canva are essential for e-commerce marketing For show transcript highlights, past guests, and more, visit: https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast  Twitter: https://x.com/emarketpodcast  Facebook:  https://www.facebook.com/ecommercemarktingpodcast  Instagram:  https://www.instagram.com/emarketingpodcast/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

In this episode of Add To Cart, Nathan Bush chats with Abel Butler, CEO of HealthPost, the New Zealand natural health retailer that's quietly built a 36-year legacy and is now breathing new life into Aussie favourites Flora & Fauna and Nourished Life. Abel shares the wild ride of acquiring the brands just two weeks after raising the idea in a board meeting, and what it really took to rebuild them from scratch: new warehouse, new tech stack, new team. He talks through the tools he swears by (Shopify, Klaviyo, ProfitPeak, NetSuite), how they've taken an “AI-first” approach to retail, and why they're still relying on good old discounting to drive growth in a tough market.Get 15% off sitewide with code ATC15 at HealthPost, Flora & Fauna, or Nourished Life. Offer ends 30 June 2025. T&C apply. This episode was brought to you by:Shopify & KlaviyoAbout your guest:Abel Butler is CEO of HealthPost Group, a family-owned collective of natural wellness brands across New Zealand and Australia, including HealthPost, Flora & Fauna, and Nourished Life. A second-generation leader, Abel has revived two iconic Australian brands, returned the Group to profitability, and embedded B Corp values across governance, supply chains, and loyalty.About your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, X or via email.Got an idea, opportunity or just want to get involved? Shoot us an email at hello@addtocart.com.au and let's chat! Hosted on Acast. See acast.com/privacy for more information.

We are kicking off our annual celebration of Pride Month with some of our essential LGBTQIA+ songs. Ashleigh Stiles, from W!ZARD Radio, joins Erin to count down some classics, essentials, and underrated tracks. Link to our Spotify playlist: https://open.spotify.com/playlist/65Iyq0vdijOlAIfPH9HSzd?si=3b6c4967e8284725 You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: https://discord.com/channels/1042986989349257216/1042987584151879762 You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

How can finance leaders identify where their capital is silently going to waste and where it can be better used to drive growth? In this episode, CJ interviews Russell Lester, the CFO of Tropic, where capital allocation is both the product and the mission. Russell introduces the concept of “spoilage”, deployed capital that fails to deliver its intended value. He also talks about “levers”, positive actions that force multiply your efforts, and “leakages”, headwinds or detractors that sap momentum. Russell believes it is the job of the CFO (or “Chief Alignment Officer”) to proactively go looking for these levers and leakages. He then explains how he uses his "center of the table" framework to redeploy the freed-up capital to fuel growth. Russell also covers how to address misalignment, what helicopter skills are and why you need them, what a data safari is and why you should take one daily, and why every CFO needs a spend management tool.—LINKS:Russell Lester on LinkedIn: https://www.linkedin.com/in/russell-lester-aa98463/Tropic: https://www.tropicapp.io/CJ on X (@cjgustafson222): https://x.com/cjgustafson222Mostly metrics: http://mostlymetrics.comRELATED EPISODES:The Roadshow, the IPO Process, and Ringing That Bell, With CFO Amanda Whalen of Klaviyo.CFO Jenny Decker Unveils Top Frameworks Used at Front. —TIMESTAMPS:(00:00) Preview and Intro(02:34) Sponsor – Rippling Spend | Pulley | Navan(06:18) The Business of Star Wars(08:33) The Concept of “Spoilage” in Business(10:27) How To Identify Spoiled Capital(15:10) Spoilage Caused by Strategy Drift(16:25) Sponsor – NetSuite | Planful | Tabs(20:06) What Are “Levers and Leakages”(21:40) Identifying Levers(25:52) Identifying Leakages(26:37) The Center-of-Table Framework for Budgeting(31:03) The CFO As “Chief Alignment Officer”(33:06) How To Address Misalignment(34:57) What Alignment Looks Like in a Founder-Led Business(35:54) What Helicopter Skills Are and Why You Need Them(38:07) Data Safaris and Curiosity as a Secret Weapon(42:54) Aligning Data and Defining Metrics(45:08) Using Tropic for Capital Allocation Decisions(48:13) Spend Management: Cutting Costs Versus Driving Growth(51:08) Why Every CFO Needs a Spend Management Tool(52:59) Long-Ass Lightning Round: Alignment With Investors(55:13) Auto-Renewals: Good or Bad(56:25) Advice to Younger Self(57:08) Finance Software Stack(57:57) Craziest Expense Story—SPONSORS:Rippling Spend is a spend management software that gives you complete visibility and automated policy controls across every type of spend, saving you time and money. Get a demo to see how much time your org would save at rippling.com/metrics.Pulley is the cap table management platform built for CFOs and finance leaders who need reliable, audit-ready data and intuitive workflows, without the hidden fees or unreliable support. Switch in as little as 5 days and get 25% off your first year: pulley.com/mostlymetrics.Navan is the all-in-one travel and expense solution that helps finance teams streamline reconciliation, enforce policies automatically, and gain real-time visibility. It connects to your existing cards and makes closing the books faster and smarter. Visit navan.com/Runthenumbers for your demo.NetSuite is an AI-powered business management suite, encompassing ERP/Financials, CRM, and ecommerce for more than 41,000 customers. If you're looking for an ERP, head to https://netsuite.com/metrics and get the CFO's Guide to AI and Machine Learning.Planful's financial planning software can transform your FP&A function. Built for speed, accuracy, and confidence, you'll be planning your way to success and have time left over to actually put it to work. Find out more at www.planful.com/metrics.Tabs is a platform that brings all of your revenue-facing data and workflows - billing, AR, payments, rev rec, and reporting - onto a single system so you can automate and be more flexible. Find out more at: tabs.inc/metrics.#capitalallocation #spendmanagement #capitalspoilage #centerofthetableframework #spendmanagementtool Get full access to Mostly metrics at www.mostlymetrics.com/subscribe

On this week's Pop Culture and Fandom News episode, Ashleigh Stiles from W!ZARD Radio joins Erin to discuss the WWE, the latest Mission: Impossible movie, Zach Cregger's Weapons, and the reason horror and comedy work so well together. They also cover the trailer for Dexter: Resurrection and Sir Ian McKellen's opening of a historic all-trans and non-binary production of a Shakespeare classic. Follow this link for more info on the theater production: https://www.thepinknews.com/2025/05/28/sir-ian-mckellen-shakespeare/ Check out Ashleigh Stiles on W!ZARD Radio here: https://www.wizardradio.com/listen Support us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: https://discord.com/channels/1042986989349257216/1042987584151879762 You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Brad Redding and email/SMS expert Ben Zettler break down the must-have flows, segmentation tactics, and personalization strategies that actually move the needle for DTC brands. From the 3 core automations every brand should have (but many still don't), to zero-party data strategies, dynamic content in Klaviyo, and how to turn transactional emails into repeat purchases—this is a masterclass in lifecycle marketing that drives real revenue. Ben also shares his take on what not to do, including the #1 mistake killing your deliverability.Connect with Ben on LinkedInZettler DigitalConnect with Brad on LinkedIn

Attention, Chefs! Jenn from My Streaming Bubble and Sara are joining Erin to take a deep dive into the world of The Bear. They discuss their love for the show, its characters, how effectively it addresses addiction and mental illness, and share their hopes for season four. Trigger warnings for suicide, mental illness, child neglect, emotional abuse, alcoholism, panic attacks, and addiction. For excellent bonus content and ad-free versions, please support us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: https://discord.com/channels/1042986989349257216/1042987584151879762 You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

On this week's episode of Pop Culture and Fandom News, Jenn from My Streaming Bubble and Sara join Erin to discuss the Savannah Bananas, Tucci: In Italy, 28 Days Later, the upcoming season of The Bear, the new Volbeat album, abusers walking the red carpet at Cannes, and Nicole Kidman's incredible commitment to working with women directors. Link to the article from Vanity Fair: https://variety.com/2025/film/news/nicole-kidman-27-women-directors-8-years-1236402401/ For excellent bonus content and ad-free versions, please support us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: https://discord.com/channels/1042986989349257216/1042987584151879762 You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

Celeste Hilling is the founder and CEO of Skin Authority, a direct-to-consumer skin health technology brand focused on merging cosmetic performance with immune-boosting skincare. With a background in research, marketing, and tech, Celeste leads the development of biotech-powered formulations that deliver visible results while strengthening skin's natural defenses.Since launching Skin Authority, Celeste has scaled the brand without paid media or a PR agency, leveraging strategic collaborations, emotional brand storytelling, and a rabid customer base to drive growth across North America and Europe. Her work has been featured on MSNBC, ABC, FOX, and in wellness circles as a fresh voice redefining beauty as part of whole-person health.Rooted in a science-backed, customer-led model, Celeste focuses on building high-retention product experiences powered by habit, transformation, and trust. Whether mentoring female founders or licensing next-gen skincare IP, she brings a playbook for scaling with authenticity, resilience, and long-term brand equity.In This Conversation We Discuss:[00:42] Intro[00:54] Exploring wellness through skin health[01:18] Bringing science into a vanity-driven space[02:06] Educating consumers with purpose and clarity[03:09] Reframing wellness as a real market need[07:06] Estimating costs and timelines realistically[10:27] Building momentum through word of mouth[11:58] Sponsors: Electric Eye, Social Snowball, Portless, & Reach[17:02] Bootstrapping growth with strategic partners[18:41] Investing in backend infrastructure early[20:18] Launching Ecommerce from day one[23:19] Collaborating early to build awarenessResources:Subscribe to Honest Ecommerce on YoutubeBest Skin Care Products for All Skin Types skinauthority.com/Follow Celeste Hilling linkedin.com/in/celeste-hilling-8735a64Schedule an intro call with one of our experts electriceye.io/connectDrive revenue through affiliates & referrals socialsnowball.io/honestRevolutionize your inventory and fulfillment process portless.com/Level up your global sales withreach.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Carla from Ok, Real Quick joins Erin to wrap up Comedy Month with two surprise comedy films. What did Carla choose? What did Erin choose? Can they guess what each other picked? Tune in to find out! For excellent bonus content and ad-free versions, please support us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: https://discord.com/channels/1042986989349257216/1042987584151879762 You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, I chat with Naomi Davies, founder of NMD Marketing Agency and guest lecturer at Conde Nast College. Naomi shares practical strategies for getting started with email marketing, creating compelling emails, and using segmentation and automations to nurture audiences effectively. The conversation covers topics like the importance of tone in emails, the benefits of using platforms like Klaviyo, and tips for re-engaging dormant subscribers. Naomi also provides insights into the rise of SMS marketing and offers valuable advice for brands looking to improve their email marketing strategies.00:00 Introduction to Email Marketing00:49 Meet Naomi Davis: Digital Marketing Expert02:36 The Importance of Email Marketing05:24 Getting Started with Email Marketing Platforms13:35 Advanced Email Marketing Strategies20:11 Personalization and Segmentation in Emails24:38 Crafting Effective Email Subject Lines27:36 The Golden Bachelor Clickbait28:20 Balancing Mission and Sales in Emails29:56 Content Pillars for Sustainable Brands32:03 Effective Email Automations35:26 Crafting a Welcome Series37:24 Abandoned Cart Strategies40:29 Email Cadence and Consistency44:02 Re-engaging a Stale Email List46:34 Growing Your Email List50:50 The Role of SMS Marketing54:01 Working with an Email Marketing Agency55:55 Final Tips and Encouragement Hosted on Acast. See acast.com/privacy for more information.

Qué vas a aprender:Cómo preparar tu ecommerce en los últimos días antes del Hot SaleQué hacer para activar tu base de datos sin miedo a “quemarla”Cómo usar la segmentación y analítica predictiva para mejorar resultadosQué tipos de campañas y flujos debes tener activos ya mismoCómo el día final del Hot Sale puede superar al primero (¡prepárate!)Takeaways principales:No tengas miedo de enviar más emails: más comunicación = más ventasEl Hot Sale crece todos los años, pero solo gana quien se prepara bienLa personalización sin volumen no escala: encuentra el balanceLas ofertas post-compra son una mina de oro poco utilizadaEl momento de actuar es ahora: implementa esos quick wins yaMomentos clave del episodio:[00:00] Introducción al podcast y visión de la temporada[02:44] Lanzamiento de Shopify Summer Editions[05:31] Qué es el Hot Sale y por qué importa tanto[08:44] Estrategias de retención que debes activar hoy[11:46] Cómo segmentar clientes para campañas más efectivas[14:36] Email marketing: personalización vs volumen[17:24] Maximizar ingresos con estrategias post-compra[19:58] Claves para mejorar la conversión durante eventos[22:36] Test A/B y cómo sacarles provecho[25:19] Maximiza el Customer Lifetime Value[28:22] Hacks de última hora que generan impacto real[31:03] Cierre y recomendaciones finales Recursos mencionados en este episodio:

Building customer loyalty isn't just a nice-to-have; it's essential for any brand looking to thrive. We dive deep into the heart of loyalty programs in this episode, emphasizing that true engagement stems from a genuine understanding of your customers. Anna Frapwell shares her expertise on how to personalize communications and enhance customer relationships by asking the right questions.Establishing customer loyalty in today's competitive market hinges on one critical aspect: understanding your customers deeply. It's important to engage customers through direct communication and gather insights to inform marketing strategies. Anna highlights that without this foundational understanding, loyalty programs risk becoming superficial and ineffective.We also dive into actionable strategies that brands can implement to foster loyalty. By utilizing tools like Klaviyo, businesses can enhance their understanding of customer preferences through data collection methods such as surveys and interactive quizzes. These tactics not only improve engagement; they also provide vital information that helps personalize marketing efforts. Anna emphasizes that the key to successful loyalty initiatives lies in creating a genuine connection with customers, ensuring they feel valued and understood.As we wrapped up our conversation, it became clear that true customer loyalty is built on trust and engagement rather than discounts or promotions. Brands that prioritize understanding their customers will not only increase retention rates but will also see improvements in overall profitability. The future of marketing is about forging meaningful relationships and creating personalized experiences that resonate with customers. By effectively leveraging insights, brands can position themselves for long-term success in the eCommerce space.Takeaways:Understanding your customer deeply is essential for building authentic loyalty programs that engage effectively. If brands fail to grasp what value means to their customers, loyalty efforts will likely fall flat and lack retention. Engaging with customers through surveys and quizzes can significantly improve loyalty and enhance communication strategies. Utilizing tools like Klaviyo allows brands to gather valuable insights to tailor their marketing efforts and foster loyalty. Personalization in email and SMS marketing is crucial; it turns potential spam into meaningful engagement for customers. A thoughtful approach to customer data collection helps avoid messy databases and ensures targeted marketing efforts. Episode sponsored by Neon Digital Clicks. Get a free audit of your digital marketing at keepscaling.me.Find the notes here: https://keepopt.com/257Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

On this week's episode of Pop Culture and Fandom News, Carla, from OK, Real Quick, joins Erin to discuss some recent season finales, the film Baby Girl, NewsRadio, the marketing for Final Destination: Bloodlines, and the ridiculous salaries of some media CEOs. Link to the article from Vanity Fair: https://variety.com/lists/media-ceo-salaries-compensation-pay-packages-2024/apple-3/ For excellent bonus content and ad-free versions, please support us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: https://discord.com/channels/1042986989349257216/1042987584151879762 You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

Today on our show:Amazon Announces New AI Tool to Enhance Product ListingsVenture Capital Dominated by AI Right NowFedEx and Amazon Strike Up a PartnershipKlaviyo Reports Q1 2025 Earnings- and finally, The Investor Minute which contains 5 items this week from the world of venture capital, acquisitions, and IPOs.Today's episode is sponsored by Mirakl.https://www.rmwcommerce.com/ecommerce-podcast-watsonweekly

We continue our comedy month celebration by looking at the show, The Office. Tanya Cook joins Erin to discuss the show's lasting impact, how well it holds up, and Michael Scott. For excellent bonus content and ad-free versions, please support us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: https://discord.com/channels/1042986989349257216/1042987584151879762 You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

What should I do next? A common question, one that seems simple on the surface, but the answer, especially a more optimal answer, can be very difficult to uncover. It may involve information that the asker is not aware of, be unintuitive, or even be counter to our instincts.This month, we discuss a new Klaviyo feature: Next Best Action. Utilizing Klaviyo's knowledge of marketing best practices, we can recommend specific actions that are likely to be highly advantageous

On this week's Pop Culture and Fandom News episode, Tanya Cook joins Erin to talk about Conclave, Sinners, the new season of The Last of Us, Game of Thrones, the American Psycho remake, The Life of Chuck, and more. For excellent bonus content and ad-free versions, please support us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: https://discord.com/channels/1042986989349257216/1042987584151879762 You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

Subscribe to DTC Newsletter - https://dtcnews.link/signupWelcome to the DTC Podcast! In this episode, Eric sits down with Tomer Tagrin, Co-Founder and CEO of Yotpo, the leading retention marketing platform for e-commerce brands. Tomer shares the behind-the-scenes story of Yotpo 2.0, a complete transformation across product, pricing, service, and marketing — built to serve the modern DTC ecosystem.Key Insights:How Yotpo rebuilt its product team to innovate faster in reviews, loyalty, and SMSThe real cost and payoff of changing a large SaaS company's cultureWhy AI will erase code as a competitive moat — and what brands should prioritize nowHow Yotpo is preparing brands for a future of one-to-one loyalty marketingThe strategic power of investing in agency partners beyond simple referralsIf you're building a DTC brand, working at an agency, or leading a SaaS platform, this episode is packed with practical lessons on what true business evolution looks like in 2025.Timestamps00:00 – Why Yotpo Had to Reinvent Itself02:15 – Tomer's Health Journey and Personal Transformation04:50 – Rebuilding Yotpo's Culture from the Inside Out08:10 – AI's Role in Yotpo's Product and Marketing Innovation12:30 – Competing with Klaviyo and the Future of ESPs16:00 – The Power of AI-Driven Loyalty and Reviews18:30 – Yotpo's CDP Acquisition and Vision for 1:1 Marketing21:00 – Why Agencies Are Critical to Yotpo's Ecosystem23:20 – The Marshmallow Test and Long-Term Thinking26:45 – Advice for Founders Navigating Economic Uncertainty30:00 – Yotpo's Future Vision and Personal Habits for Peak PerformanceHashtags#DTCpodcast #Yotpo #EcommerceStrategy #TomerTagrin #RetentionMarketing #AIBusinessTools #CustomerExperience #DirectToConsumer #SaaSInnovation #AgencyGrowth #EmailMarketing #SMSMarketing #CustomerLoyalty #FounderMindset #DigitalTransformationSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

In this episode, we sit down with Tarun Kamath, CEO of Arcady Media, one of the world's leading email marketing agencies.Tarun's journey began at just 18 years old, facing challenges that tested his resilience and ambition. But by 2025, he turned his vision into reality, scaling Arcady Media into a 7-figure powerhouse.Currently, Arcady Media works with 50+ well-known brands, helping them drive revenue and growth through cutting-edge email marketing strategies.In this conversation, Tarun reveals the pivotal moments, toughest obstacles, and core philosophies that shaped his success. He shares actionable insights on business, mindset, and leadership—offering invaluable advice for entrepreneurs looking to carve their own path.This is a conversation you won't want to miss.

We continue our celebration of Comedy Month with a look at the 2005 film, The 40-Year-Old Virgin. Tiff joins Erin to discuss how the film holds up, Andy, Steve Carell's performance, and the supporting characters. Make sure to join us on May 10th for our 4th annual Marathon Streaming Event: ⁠⁠https://itsafandomthingpod.com/marathon/⁠ For excellent bonus content and ad-free versions, please support us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: https://discord.com/channels/1042986989349257216/1042987584151879762 You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

5/7/25 - Episode 158Episode SummaryIn Episode 158 of The Shopify Solutions Podcast, host Scott Austin speaks with Jake Levin from Inflection Growth about the evolving landscape of marketing attribution, particularly in light of changes to cookie tracking and privacy regulations.​

On this week's Pop Culture and Fandom News episode, Tiff joins Erin to discuss *Survival of the Thickest*, Apple TV's *The Studio*, *Thunderbolts*, some upcoming horror films, and Netflix's CEO's recent comments about the theater-going experience. Make sure to join us on May 10th for our 4th annual Marathon Streaming Event: ⁠https://www.youtube.com/live/PW-uIDc0h98?si=XaVhHI0YigEHBi_Z⁠ For excellent bonus content and ad-free versions, please support us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: https://discord.com/channels/1042986989349257216/1042987584151879762 You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

We are kicking off Comedy Month with a look at the 2010 film, Easy A. Bex from Big Reputations Pod and Carla from Bed, Wed, or Behead join Erin to discuss how the film holds up, Emma Stone's performance, the characters, and the ending. Make sure to join us on May 10th for our 4th annual Marathon Streaming Event: ⁠https://www.youtube.com/live/PW-uIDc0h98?si=XaVhHI0YigEHBi_Z⁠ For excellent bonus content and ad-free versions, please support us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: https://discord.com/channels/1042986989349257216/1042987584151879762 You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

Nick Reed is the founder of Neem London, a men's fashion brand focused on making climate-conscious clothing. He also has a phenomenal background in men's fashion buying – he was instrumental in taking Charles Tyrwhitt from £10m to £200m. He spent 4 years driving buying efficiency at Moss Bros. Neem London was founded in 2021, and sells via its Shopify store & London shop. They now are doing £400-£500,000 a year. Hit PLAY to hear: