Podcasts about klaviyo

On this week's episode of Pop Culture and Fandom News, Jenn from My Streaming Bubble and Sara join Erin to discuss the Savannah Bananas, Tucci: In Italy, 28 Days Later, the upcoming season of The Bear, the new Volbeat album, abusers walking the red carpet at Cannes, and Nicole Kidman's incredible commitment to working with women directors. Link to the article from Vanity Fair: https://variety.com/2025/film/news/nicole-kidman-27-women-directors-8-years-1236402401/ For excellent bonus content and ad-free versions, please support us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: https://discord.com/channels/1042986989349257216/1042987584151879762 You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

Celeste Hilling is the founder and CEO of Skin Authority, a direct-to-consumer skin health technology brand focused on merging cosmetic performance with immune-boosting skincare. With a background in research, marketing, and tech, Celeste leads the development of biotech-powered formulations that deliver visible results while strengthening skin's natural defenses.Since launching Skin Authority, Celeste has scaled the brand without paid media or a PR agency, leveraging strategic collaborations, emotional brand storytelling, and a rabid customer base to drive growth across North America and Europe. Her work has been featured on MSNBC, ABC, FOX, and in wellness circles as a fresh voice redefining beauty as part of whole-person health.Rooted in a science-backed, customer-led model, Celeste focuses on building high-retention product experiences powered by habit, transformation, and trust. Whether mentoring female founders or licensing next-gen skincare IP, she brings a playbook for scaling with authenticity, resilience, and long-term brand equity.In This Conversation We Discuss:[00:42] Intro[00:54] Exploring wellness through skin health[01:18] Bringing science into a vanity-driven space[02:06] Educating consumers with purpose and clarity[03:09] Reframing wellness as a real market need[07:06] Estimating costs and timelines realistically[10:27] Building momentum through word of mouth[11:58] Sponsors: Electric Eye, Social Snowball, Portless, & Reach[17:02] Bootstrapping growth with strategic partners[18:41] Investing in backend infrastructure early[20:18] Launching Ecommerce from day one[23:19] Collaborating early to build awarenessResources:Subscribe to Honest Ecommerce on YoutubeBest Skin Care Products for All Skin Types skinauthority.com/Follow Celeste Hilling linkedin.com/in/celeste-hilling-8735a64Schedule an intro call with one of our experts electriceye.io/connectDrive revenue through affiliates & referrals socialsnowball.io/honestRevolutionize your inventory and fulfillment process portless.com/Level up your global sales withreach.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Carla from Ok, Real Quick joins Erin to wrap up Comedy Month with two surprise comedy films. What did Carla choose? What did Erin choose? Can they guess what each other picked? Tune in to find out! For excellent bonus content and ad-free versions, please support us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: https://discord.com/channels/1042986989349257216/1042987584151879762 You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

Qué vas a aprender:Cómo preparar tu ecommerce en los últimos días antes del Hot SaleQué hacer para activar tu base de datos sin miedo a “quemarla”Cómo usar la segmentación y analítica predictiva para mejorar resultadosQué tipos de campañas y flujos debes tener activos ya mismoCómo el día final del Hot Sale puede superar al primero (¡prepárate!)Takeaways principales:No tengas miedo de enviar más emails: más comunicación = más ventasEl Hot Sale crece todos los años, pero solo gana quien se prepara bienLa personalización sin volumen no escala: encuentra el balanceLas ofertas post-compra son una mina de oro poco utilizadaEl momento de actuar es ahora: implementa esos quick wins yaMomentos clave del episodio:[00:00] Introducción al podcast y visión de la temporada[02:44] Lanzamiento de Shopify Summer Editions[05:31] Qué es el Hot Sale y por qué importa tanto[08:44] Estrategias de retención que debes activar hoy[11:46] Cómo segmentar clientes para campañas más efectivas[14:36] Email marketing: personalización vs volumen[17:24] Maximizar ingresos con estrategias post-compra[19:58] Claves para mejorar la conversión durante eventos[22:36] Test A/B y cómo sacarles provecho[25:19] Maximiza el Customer Lifetime Value[28:22] Hacks de última hora que generan impacto real[31:03] Cierre y recomendaciones finales Recursos mencionados en este episodio:

Building customer loyalty isn't just a nice-to-have; it's essential for any brand looking to thrive. We dive deep into the heart of loyalty programs in this episode, emphasizing that true engagement stems from a genuine understanding of your customers. Anna Frapwell shares her expertise on how to personalize communications and enhance customer relationships by asking the right questions.Establishing customer loyalty in today's competitive market hinges on one critical aspect: understanding your customers deeply. It's important to engage customers through direct communication and gather insights to inform marketing strategies. Anna highlights that without this foundational understanding, loyalty programs risk becoming superficial and ineffective.We also dive into actionable strategies that brands can implement to foster loyalty. By utilizing tools like Klaviyo, businesses can enhance their understanding of customer preferences through data collection methods such as surveys and interactive quizzes. These tactics not only improve engagement; they also provide vital information that helps personalize marketing efforts. Anna emphasizes that the key to successful loyalty initiatives lies in creating a genuine connection with customers, ensuring they feel valued and understood.As we wrapped up our conversation, it became clear that true customer loyalty is built on trust and engagement rather than discounts or promotions. Brands that prioritize understanding their customers will not only increase retention rates but will also see improvements in overall profitability. The future of marketing is about forging meaningful relationships and creating personalized experiences that resonate with customers. By effectively leveraging insights, brands can position themselves for long-term success in the eCommerce space.Takeaways:Understanding your customer deeply is essential for building authentic loyalty programs that engage effectively. If brands fail to grasp what value means to their customers, loyalty efforts will likely fall flat and lack retention. Engaging with customers through surveys and quizzes can significantly improve loyalty and enhance communication strategies. Utilizing tools like Klaviyo allows brands to gather valuable insights to tailor their marketing efforts and foster loyalty. Personalization in email and SMS marketing is crucial; it turns potential spam into meaningful engagement for customers. A thoughtful approach to customer data collection helps avoid messy databases and ensures targeted marketing efforts. Episode sponsored by Neon Digital Clicks. Get a free audit of your digital marketing at keepscaling.me.Find the notes here: https://keepopt.com/257Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

On this week's episode of Pop Culture and Fandom News, Carla, from OK, Real Quick, joins Erin to discuss some recent season finales, the film Baby Girl, NewsRadio, the marketing for Final Destination: Bloodlines, and the ridiculous salaries of some media CEOs. Link to the article from Vanity Fair: https://variety.com/lists/media-ceo-salaries-compensation-pay-packages-2024/apple-3/ For excellent bonus content and ad-free versions, please support us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: https://discord.com/channels/1042986989349257216/1042987584151879762 You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

Today on our show:Amazon Announces New AI Tool to Enhance Product ListingsVenture Capital Dominated by AI Right NowFedEx and Amazon Strike Up a PartnershipKlaviyo Reports Q1 2025 Earnings- and finally, The Investor Minute which contains 5 items this week from the world of venture capital, acquisitions, and IPOs.Today's episode is sponsored by Mirakl.https://www.rmwcommerce.com/ecommerce-podcast-watsonweekly

We continue our comedy month celebration by looking at the show, The Office. Tanya Cook joins Erin to discuss the show's lasting impact, how well it holds up, and Michael Scott. For excellent bonus content and ad-free versions, please support us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: https://discord.com/channels/1042986989349257216/1042987584151879762 You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

What should I do next? A common question, one that seems simple on the surface, but the answer, especially a more optimal answer, can be very difficult to uncover. It may involve information that the asker is not aware of, be unintuitive, or even be counter to our instincts.This month, we discuss a new Klaviyo feature: Next Best Action. Utilizing Klaviyo's knowledge of marketing best practices, we can recommend specific actions that are likely to be highly advantageous

On this week's Pop Culture and Fandom News episode, Tanya Cook joins Erin to talk about Conclave, Sinners, the new season of The Last of Us, Game of Thrones, the American Psycho remake, The Life of Chuck, and more. For excellent bonus content and ad-free versions, please support us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: https://discord.com/channels/1042986989349257216/1042987584151879762 You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

Subscribe to DTC Newsletter - https://dtcnews.link/signupWelcome to the DTC Podcast! In this episode, Eric sits down with Tomer Tagrin, Co-Founder and CEO of Yotpo, the leading retention marketing platform for e-commerce brands. Tomer shares the behind-the-scenes story of Yotpo 2.0, a complete transformation across product, pricing, service, and marketing — built to serve the modern DTC ecosystem.Key Insights:How Yotpo rebuilt its product team to innovate faster in reviews, loyalty, and SMSThe real cost and payoff of changing a large SaaS company's cultureWhy AI will erase code as a competitive moat — and what brands should prioritize nowHow Yotpo is preparing brands for a future of one-to-one loyalty marketingThe strategic power of investing in agency partners beyond simple referralsIf you're building a DTC brand, working at an agency, or leading a SaaS platform, this episode is packed with practical lessons on what true business evolution looks like in 2025.Timestamps00:00 – Why Yotpo Had to Reinvent Itself02:15 – Tomer's Health Journey and Personal Transformation04:50 – Rebuilding Yotpo's Culture from the Inside Out08:10 – AI's Role in Yotpo's Product and Marketing Innovation12:30 – Competing with Klaviyo and the Future of ESPs16:00 – The Power of AI-Driven Loyalty and Reviews18:30 – Yotpo's CDP Acquisition and Vision for 1:1 Marketing21:00 – Why Agencies Are Critical to Yotpo's Ecosystem23:20 – The Marshmallow Test and Long-Term Thinking26:45 – Advice for Founders Navigating Economic Uncertainty30:00 – Yotpo's Future Vision and Personal Habits for Peak PerformanceHashtags#DTCpodcast #Yotpo #EcommerceStrategy #TomerTagrin #RetentionMarketing #AIBusinessTools #CustomerExperience #DirectToConsumer #SaaSInnovation #AgencyGrowth #EmailMarketing #SMSMarketing #CustomerLoyalty #FounderMindset #DigitalTransformationSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Join Pathmonk Presents as we talk with Derek Rasmussen, Marketing Director at Outdoor Vitals, a company crafting ultralight, performance-driven gear for backpackers. Derek shares how they target ultralight enthusiasts and through-hikers, solving the need for reliable, high-quality equipment. Learn about their top acquisition channel—paid advertising through strategic giveaways on Meta and Google—paired with Klaviyo email follow-ups. Discover their organic efforts via podcasts and YouTube, plus their unique approach to product testing in the backcountry. Derek's insights on focusing on KPIs and avoiding vanity metrics offer actionable tips for e-commerce marketers aiming to drive growth. Tune in!  

In this episode of Riding Unicorns, James Pringle is joined by Raffi Salama, Co-Founder & CEO of Passionfruit, a fast-growing marketing OS used by the world's most ambitious brands to orchestrate campaigns across resourcing, planning, execution, and tracking.Raffi shares his journey from launching David Beckham's Inter Miami football club to scaling Passionfruit across London, Lisbon, and now New York. What started as a freelance marketplace has evolved into a full-stack platform for marketing teams in the AI era, already used by the likes of PepsiCo, L'Oreal, Motorway, and Klaviyo.We explore:

In deze aflevering duik ik samen met e-mailmarketingexpert Merel van Flowtolean in een onderwerp dat ondernemers óf vermijden, óf onderschatten: e-mailmarketing. We hebben het over de grootste misvattingen, de kracht van slimme flows en waarom dit kanaal nog steeds één van de meest winstgevende marketingkanalen is – juist ook voor e-commerce.Merel deelt concrete tips, voorbeelden én successen van klanten die hun omzet met tienduizenden euro's zagen stijgen dankzij geautomatiseerde e-mailflows. Van abandoned cart tot winback en van welkomstflow tot upsell – je hoort hoe je ze opzet en meetbaar maakt. We bespreken tools zoals Klaviyo en MailBlue, de ideale frequentie en waarom focus in je mails belangrijker is dan perfectie.Volg Merel op Iinstagram: https://www.instagram.com/flowtolean/Bekijk Merels website: https://www.flowtolean.nl/

In this episode, we sit down with Tarun Kamath, CEO of Arcady Media, one of the world's leading email marketing agencies.Tarun's journey began at just 18 years old, facing challenges that tested his resilience and ambition. But by 2025, he turned his vision into reality, scaling Arcady Media into a 7-figure powerhouse.Currently, Arcady Media works with 50+ well-known brands, helping them drive revenue and growth through cutting-edge email marketing strategies.In this conversation, Tarun reveals the pivotal moments, toughest obstacles, and core philosophies that shaped his success. He shares actionable insights on business, mindset, and leadership—offering invaluable advice for entrepreneurs looking to carve their own path.This is a conversation you won't want to miss.

We continue our celebration of Comedy Month with a look at the 2005 film, The 40-Year-Old Virgin. Tiff joins Erin to discuss how the film holds up, Andy, Steve Carell's performance, and the supporting characters. Make sure to join us on May 10th for our 4th annual Marathon Streaming Event: ⁠⁠https://itsafandomthingpod.com/marathon/⁠ For excellent bonus content and ad-free versions, please support us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: https://discord.com/channels/1042986989349257216/1042987584151879762 You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to Five Things Friday—your new weekly dose of insights, hosted by Laura & Alex from The Retail Podcast!In this debut episode, we explore:-

5/7/25 - Episode 158Episode SummaryIn Episode 158 of The Shopify Solutions Podcast, host Scott Austin speaks with Jake Levin from Inflection Growth about the evolving landscape of marketing attribution, particularly in light of changes to cookie tracking and privacy regulations.​

On this week's Pop Culture and Fandom News episode, Tiff joins Erin to discuss *Survival of the Thickest*, Apple TV's *The Studio*, *Thunderbolts*, some upcoming horror films, and Netflix's CEO's recent comments about the theater-going experience. Make sure to join us on May 10th for our 4th annual Marathon Streaming Event: ⁠https://www.youtube.com/live/PW-uIDc0h98?si=XaVhHI0YigEHBi_Z⁠ For excellent bonus content and ad-free versions, please support us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: https://discord.com/channels/1042986989349257216/1042987584151879762 You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

We are kicking off Comedy Month with a look at the 2010 film, Easy A. Bex from Big Reputations Pod and Carla from Bed, Wed, or Behead join Erin to discuss how the film holds up, Emma Stone's performance, the characters, and the ending. Make sure to join us on May 10th for our 4th annual Marathon Streaming Event: ⁠https://www.youtube.com/live/PW-uIDc0h98?si=XaVhHI0YigEHBi_Z⁠ For excellent bonus content and ad-free versions, please support us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: https://discord.com/channels/1042986989349257216/1042987584151879762 You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

Ever wondered what it's really like inside my mastermind, The 7-Figure Scale Collective? Well, today you're getting a front-row seat! In this special "behind-the-scenes" episode, I'm joined by my incredible mastermind clients and expert coaches who are pulling back the curtain on their biggest breakthroughs, strategic wins, and exactly how their businesses have changed since joining the collective. Listen in as we cover: Powerful strategies that have made the biggest impact for their growth. How email marketing (especially with Klaviyo) can drive significant, consistent revenue. Real-life examples of what's possible when you get clear, strategic support. The transformative power of community and coaching. If you've been curious about what it takes to scale profitably, without burnout, this honest, open, and action-packed conversation is exactly what you need. Tune in now to hear directly from ambitious founders just like you who are turning their big business dreams into reality. Connect with our experts and panel guests here: Lisa Davey from Wild Mustard Louise from Baby Luno Gemma from Confetti Kidz Allyson from Sweet June Enjoy! Jodie

On this week's episode of Pop Culture and Fandom News, Bex, co-host of Big Reputations Pod, and Carla, co-host of Bed, Wed, or Behead, join Erin to discuss Sinners, Escape the Kitchen, the finale of Mythic Quest, Dexter: Original Sin, and much more. Make sure to join us on May 10th for our 4th annual Marathon Streaming Event: https://www.youtube.com/live/PW-uIDc0h98?si=XaVhHI0YigEHBi_Z For excellent bonus content and ad-free versions, please support us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: https://discord.com/channels/1042986989349257216/1042987584151879762 You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

Nick Reed is the founder of Neem London, a men's fashion brand focused on making climate-conscious clothing. He also has a phenomenal background in men's fashion buying – he was instrumental in taking Charles Tyrwhitt from £10m to £200m. He spent 4 years driving buying efficiency at Moss Bros. Neem London was founded in 2021, and sells via its Shopify store & London shop. They now are doing £400-£500,000 a year. Hit PLAY to hear:

Episode 378 of The VentureFizz Podcast features two of the Co-Founders of Copley - David Henriquez, CEO and Sean Marshall, Chief Operating Officer. It is just a necessity for any thriving tech ecosystem. You need companies that scale and people from those companies take their learnings and go off to start their own company. HubSpot has been a big feeder of alumni who have gone off to start companies and you are starting to see the next wave with founders coming from Toast and now Klaviyo. What's even better is when you see the founders of these anchor tech companies fund the next generation of entrepreneurs. David & Sean were part of the hypergrowth scale up years at Klaviyo that ultimately led to a pillar public tech company in the Boston tech area. David held a variety of engineering & sales engineering roles, whereas Sean led global sales. Now, they are building a new company with a third Co-Founder & CTO, Mike Torra called Copley. It is an AI-Powered Content Optimization Platform that allows marketers to quickly create, test & deploy content everywhere. Copley recently announced a $4.8M pre-seed round of funding led by Asymmetric and Underscore. And yes, the founders of Klaviyo - Andrew Bialecki and Ed Hallen are investors… plus Tom Ebling & Jeffrey Barnett of Demandware which was acquired by Salesforce. In this episode of our podcast, we cover: * Startup fundraising advice for first-time founders and the importance of building long term relationships with investors. * The background stories for both David and Sean. * The explosive growth years at Klaviyo. * The full story of Copley in terms of the problem they are solving and their unique approach to finding early adopter customers. * GTM advice for early stage startups and the importance of storytelling. * And so much more. Episode Sponsor: As a longtime champion of the local startup ecosystem, Silicon Valley Bank supports innovative companies with the solutions and financing they need through every stage of growth. With more than 1,500 bankers and relationship advisors, and $42B in loans as of Q2 2024 – SVB delivers the right people, service and resources to support your entire financial journey. Learn more at SVB.com.

MITIGATION STRATEGIES VS FAKE JOB CANDIDATES   Reports of fraudulent job applications are on the rise. A globalised internet, universal job insecurity and the reduction of friction provided by technology innovation from EasyApply to AI-powered mass personalisation, is a producing a perfect storm which is overwhelming recruitment teams.   As these trends accelerate, we can expect the volume and sophistication of fake job applications to likewise increase. Let's talk about the techniques job candidates are using and what counter measures employers are thinking about to ensure only authentic, honest candidates get through to process.   We will explore:   - What do we categorise as fraudulent? - What types of candidate fraud can we describe? - What is our current mechanism of mitigation? - Detect or Deter? - How do we ensure Candidate Experience, whilst protecting employers interests? - Is the best way to change our talent attraction approach (i.e stop advertising) or can there be another solution? - Using tech to fight agains tech - What are the most fraud-proof assessment techniques - How to balance between security vs efficiency? - What skills does a recruiter need to be good at fraud mitigation? - What do hiring managers needs to do to become good at fraud mitigation? - What types of assessment are no longer viable? - What are the long term implications for talent acquisition?   All this and more as we dive into the world of recruiting and the job search in 2025   We are on Friday 25th April, 2pm BST   Register by clicking the green button and follow the channel here (recommended)       Ep303 is sponsored by our friends at BrightHire   BrightHire is the leader in Interview Intelligence trusted by the world's fastest growing companies: Canva, Ramp, Toast, Axon, Zapier, Vercel, Klaviyo, Rippling, Attentive, HighTouch, Groq, Navan, and 000s more. Not just another note-taking tool, BrightHire's end-to-end AI platform is transforming how our clients hire — delivering substantial hiring efficiency and consistently raising the bar on quality.   “BrightHire has elevated both the quality and speed of our hiring process” - Tony James, Talent Acquisition Partner at AlphaSense   Discover why market-leaders call BrightHire a game-changer for how they hire.   If you schedule a demo with our team next week, and mention Hung sent you, we'll send you a $50 eGift.

We are wrapping up Gen-X Movie Month with a look at the 1985 film St. Elmo's Fire. Jenn, host of My Streaming Bubble, and Paula, co-host of It's a Dean Thing, join Erin to discuss whether the film holds up, the characters, and where we see them today. Link to YouTube videos mentioned: https://youtu.be/PosRxA34scA?si=3bjbqNGODlw51RRW and https://youtu.be/d8MltJ_Zxh0?si=YLDWnJOaJX6bb-YS. For excellent bonus content and ad-free versions, please support us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: https://discord.com/channels/1042986989349257216/1042987584151879762 You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

Denis Dyli is the Founder and Principal of Uncap, a Shopify B2B eCommerce agency. He has led the company to become a Shopify Premier Partner, delivering over 350 eCommerce projects and replatforming more than 100 Shopify Plus stores. With over 15 years of experience in eCommerce development and strategy, Denis helps B2B and B2C sellers optimize their eCommerce platforms.  In this episode… For DTC brands expanding into B2B, legacy platforms can create significant friction. Outdated technology, slow feature deployment, and mounting maintenance costs often hinder growth, especially when buyers expect seamless, digital-first experiences. How can companies modernize their B2B operations to stay competitive and meet evolving customer expectations? According to digital commerce expert Denis Dyli, DTC brands with Shopify Plus stores can activate B2B capabilities by enabling features like custom pricing, net terms, and B2B storefront templates. He recommends updating themes to support new Shopify accounts and tailoring the logged-in buyer experience to streamline ordering. By leveraging native functionality and apps like Gorgias and Klaviyo, DTC brands can create polished, scalable B2B portals without a complete replatform. In today's episode of The Digital Deep Dive, Aaron Conant hosts Denis Dyli, the Founder and Principal of Upcap, to discuss the future of B2B eCommerce on Shopify. Denis talks about digital transformation in the B2B space, B2B companies that would benefit from Shopify's capabilities, and the impact of tariffs on the digital commerce landscape. 

On this week's episode of Pop Culture and Fandom News, Jenn, host of My Streaming Bubble, and Paula, co-host of It's a Dean Thing, join Erin to discuss The Last of Us, the experience of seeing a '90s favorite on the big screen, the audiobook When the Moon Hits Your Eye, a Minecraft theater experience, issues with season three of Yellowjackets, and some of our favorite comfort pieces media. For excellent bonus content and ad-free versions, please support us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: https://discord.com/channels/1042986989349257216/1042987584151879762 You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we sit down with Adil Wali, CPO at Klaviyo, to break down the future of consumer marketing and why Klaviyo is launching a new category: B2C CRM. Adil, a former ecommerce entrepreneur, shares his unique perspective on how brands can shift from chasing transactions to nurturing high-LTV customer relationships using first-party data, smarter segmentation, and product-led retention tools.We cover the key insights from Klaviyo's new “Future of Consumer Marketing” report, talk about why repeat customers are more important than ever, and dive deep into how marketers can drive loyalty without relying on constant discounting.Key Takeaways:Why B2C CRM is the missing layer in modern DTC marketingHow brands can use first-party data to fuel loyalty loopsThe strategic pivot from acquisition-heavy tactics to retention-first thinkingTactics for building long-term customer value without eroding marginsHow Klaviyo's roadmap is evolving to meet the biggest challenges DTC brands faceTopics Covered:Adil's journey from ecommerce founder to CPO at KlaviyoThe core idea behind B2C CRM and why it's built for DTC brandsThe shift in consumer behavior from transactional to relationship-drivenActionable ways to drive retention and build repeat customersWhat Klaviyo is building next to support this new marketing realityWhether you're a growth marketer, brand operator, or founder, this episode gives you a playbook for building stronger, longer-lasting customer relationships in a world where CAC is rising and loyalty is everything.Timestamps:00:00 - Why Klaviyo is a data company at its core02:05 - Adil Wali's journey from ModCloth to Meta to Klaviyo06:10 - What B2C CRM really means and why it matters now09:15 - The convergence of marketing, service, and analytics13:00 - Building long-term customer relationships with data16:30 - Loyalty beyond discounts: What brands are missing19:20 - How Klaviyo helps brands tackle rising CAC22:30 - Real-world wins: Klaviyo success stories from top brandsHashtags:#DTCMarketing #KlaviyoCRM #EcommerceStrategy #CustomerLoyalty #B2CMarketing #ShopTalk2025 #MarketingPodcast #RetentionMarketing #EmailMarketing #AdilWali #DirectToConsumer Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

We continue our Gen-X Movie Month discussion with a look at the 1986 film, Pretty In Pink. Nicole and Ryan from Soundtrack Your Life join Erin to discuss the characters, how the film holds up, the soundtrack, and who we would have chosen if we were in Andie's shoes. For excellent bonus content and ad-free versions, please support us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: https://discord.com/channels/1042986989349257216/1042987584151879762 You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

On this week's episode of Pop Culture and Fandom News, Nicole and Ryan, the hosts of Soundtrack Your Life, join Erin to discuss White Lotus, the new Wes Anderson film, the latest from the band Pulp, the Avengers cast announcement, Mid-Century Modern, and film etiquette. For excellent bonus content and ad-free versions, please support us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: https://discord.com/channels/1042986989349257216/1042987584151879762 You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

All successful teams have at least one leader, and most have at least one manager. This episode, we dive into how leadership works on highly technical teams, how managing a highly technical team works, and why the two aren't exactly the same thing. Listen along for more discussion about:The traits of highly effective leaders — and how that might look different on an engineering or data science team How to know that a move into management fits you Our guests' best recommendations for management books, resources, and experiencesFor more details, including links to the many resources our panel suggest to learn more about leadership and management, check out the full writeup on Medium!

In this episode, we put on our dancing shoes and discuss the 1984 film Footloose. Carla from Bed, Wed, or Behead and Tiff join Erin to explore how the film holds up, our favorite characters, and the songs that truly get our toes tapping. Want to potentially be a part of our Marathon Streaming Event on May 10th? Fill out this Google Form: https://forms.gle/iAYjRFMfYzAhATwS9. Please consider donating to these two GoFundMe campaigns for relatives of frequent panelist Tiff who were impacted by the LA fires: https://gofund.me/e4918cf7 and https://gofund.me/23d8e6b8. For excellent bonus content and ad-free versions, please support us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: https://discord.com/channels/1042986989349257216/1042987584151879762 You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Carla from Bed, Wed, or Behead and Tiff join Erin to discuss everything they are into in pop culture and fandom. They also discuss Senator Corey Booker's record-breaking speech. Link to Colman Domingo's love story: https://youtu.be/WFp4N-5R9Tw?si=qBHLd_RRPjgeC7J2 Link to Franchesca Ramsey's TikTok: https://www.tiktok.com/@franchesca_leigh?lang=en Link to 5Calls: https://5calls.org/ Link to Penguins Against Trump account: https://www.threads.net/@penguinsagainsttrump Want to potentially be a part of our Marathon Streaming Event on May 10th? Fill out this Google Form: https://forms.gle/iAYjRFMfYzAhATwS9. Please consider donating to these two GoFundMe campaigns for relatives of frequent panelist Tiff who were impacted by the LA fires: https://gofund.me/e4918cf7 and https://gofund.me/23d8e6b8. For excellent bonus content and ad-free versions, please support us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: https://discord.com/channels/1042986989349257216/1042987584151879762 You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

We are kicking off Gen-X movie month with a look at the 1994 film The Karate Kid. Bex from Big Reputations Pod, along with Sara and Tiff, join Erin to discuss whether or not the film holds up, the characters, and some of their favorite scenes. Want to potentially be a part of our Marathon Streaming Event on May 10th? Fill out this Google Form: https://forms.gle/iAYjRFMfYzAhATwS9. Please consider donating to these two GoFundMe campaigns for relatives of frequent panelist Tiff who were impacted by the LA fires: https://gofund.me/e4918cf7 and https://gofund.me/23d8e6b8. For excellent bonus content and ad-free versions, please support us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: https://discord.com/channels/1042986989349257216/1042987584151879762 You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Bex from Big Reputations Pod, along with Sara and Tiff, join Erin to discuss all the buzz in pop culture and fandom. They also discuss Disney using Rachel Zegler as a scapegoat for the financial failure of Snow White. Want to potentially be a part of our Marathon Streaming Event on May 10th? Fill out this Google Form: https://forms.gle/iAYjRFMfYzAhATwS9. Please consider donating to these two GoFundMe campaigns for relatives of frequent panelist Tiff who were impacted by the LA fires: https://gofund.me/e4918cf7 and https://gofund.me/23d8e6b8. For excellent bonus content and ad-free versions, please support us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: https://discord.com/channels/1042986989349257216/1042987584151879762 You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Carla from Bed, Wed, or Behead, along with Tanya, joins Erin to discuss how the PR machine influences fandom reactions to celebrity accusations. Trigger warnings: discussion of sexual assault, domestic violence, and misogyny. Link to A Little Bit Fruity podcast episode: https://open.spotify.com/episode/7raZRvKhS0aH0PrdXN7zKX?si=af2619eb838b44e1 Want to potentially be a part of our Marathon Streaming Event on May 10th? Fill out this Google Form: https://forms.gle/iAYjRFMfYzAhATwS9. Please consider donating to these two GoFundMe campaigns for relatives of frequent panelist Tiff who were impacted by the LA fires: https://gofund.me/e4918cf7 and https://gofund.me/23d8e6b8. For excellent bonus content and ad-free versions, please support us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: https://discord.com/channels/1042986989349257216/1042987584151879762 You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

What do Toys R Us and The Oodie have in common? They work with Instant, one of Australia's fastest growing startups.   Nik's got their CEO + Co-founder, Liam, to tell us everything about unlocking revenue, scaling, and developing a product that's growing so fast. How is Instant redefining email marketing and using AI to do it? What does e-com look like in the future when we use even more AI? It doesn't seem to be going away anytime soon.  Plus, let's talk about retargeting strategies. A ton of brands are leaving money on the table when it comes to retargeting and poor optimization strategies. How can you revamp your processes to make sure you're getting the money you want?  And, find out the secret to a 30-40x increase in ROI.  Instant turns browsers into buyers by supercharging your retention marketing. Double Your Revenue: Capture 2-3x more abandonment signals to power targeted re-marketing flows. Remembers your opt-ins: Keep opted-in shoppers remembered for longer while keeping Klaviyo updated. Automated Re-Marketing: Instantly notify your email or SMS platform when a subscriber abandons your site, triggering automated flows to bring them back. Learn from Instant at instant.one/limited Don't forget to check out Nik's helpful hacks here: nik.co/tiktokads nik.co/everydaydose Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ   And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

Well, I'm excited! I have a repeat guest on the podcast, Tamsen Webster. Tamsen was here the last time she wrote her first book, Find Your Red Thread, and today she is here to talk about her newest book, Say What they Can't Unhear: The 9 Principles of Lasting Change.You know when everything is smooth sailing and you are enjoying an easy, breezy ride for a while? I know those times, and 2025 is not one of them for me. I am in a period of significant change professionally, so I was excited to talk with Tamsen about her book.The idea of saying what people cannot unhear resonates with me because I want to get my point across strong enough that it gets buy-in and is a good use of my time. As a resident intranpreneur in corporate and entrepreneur outside of corporate, idea buy-in and making friends with change management is crucial.During my conversation with Tamsen, we chatted about:What is the ding for Tamsen?The importance of giving our audience a reason to believe.Why is story the foundation for understanding?Tamsen gives an overview of what a persuasion proverb is and how to use them.What if someone cannot hear our story or refuses to listen? Then what?Her doctoral studies at NYU. She almost gave me the academic bug!Here is more about Tamsen:Part message designer, part English-to-English translator, and now part doctoral student, Tamsen Webster helps leaders craft their case for large-scale change. A sought-after speaker and consultant, she's spent more than 25 years developing the field and practice of persuasive message design, with a particular focus on the principles and processes that build buy-in that lasts.In addition to her work in and for major organizations such as Harvard Medical School, Fidelity Investments, and Klaviyo, she built and delivers the message design curriculum for Elemental Impact, a leading investor in impact startups. She's a judge and mentor for the Harvard Innovation Labs and a professional advisor at the Martin Trust Center for MIT Entrepreneurship. She's also spent over 10 years as the Idea Strategist for one of only nine legacy-level TEDx events and was named to the Thinkers50 Radar in 2022. She's the author of two best-selling books, Find Your Red Thread: Make Your Big Ideas Irresistible, and Say What They Can't Unhear: The 9 Principles of Lasting Change which was named one of the top 10 management books of the year by Canada's Globe and Mail newspaper.Tamsen was a reluctant marathoner… twice; is a champion ballroom dancer (in her mind); and learned everything she knows about messages, people, and change as a Weight Watchers leader. True story.She lives in Boston with her husband, two sons, and her two brindle Greyhounds, Hazel and Walnut.If Brave Women at Work has made an impact on you, please share it with a friend or colleague. And your ratings and reviews help the show continue to gain traction and grow. Thank you again!Also, if you haven't yet downloaded my freebies from my website, check them out at www.bravewomenatwork.com.

This week, Carla from Bed, Wed, or Behead, along with Tanya, joins Erin to discuss all the buzz in pop culture and fandom. They also discuss Gwyneth Paltrow's recent remarks about intimacy coordinators. Want to potentially be a part of our Marathon Streaming Event on May 10th? Fill out this Google Form: https://forms.gle/iAYjRFMfYzAhATwS9. Please consider donating to these two GoFundMe campaigns for relatives of frequent panelist Tiff who were impacted by the LA fires: https://gofund.me/e4918cf7 and https://gofund.me/23d8e6b8. For excellent bonus content and ad-free versions, please support us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: https://discord.com/channels/1042986989349257216/1042987584151879762 You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

3 - Klaviyo's new pricing is here—are you ready?In this episode, we break down the key changes, how they may impact your strategy, and what you need to do to keep your costs optimized.You'll Learn About How to handle large lists with low engagementKlaviyo's new Automatic Downgrade featureKey list-cleaning metrics to watchHow Klaviyo price increase will affect SMS profiles Why you shouldn't over-invest in your Sunset FlowHow to clean your list: a step-by-step guideImmediate steps to protect your performance   All the mentioned resources are here!WIN a FREE Email Design Transformation for Your Brand: https://flowium.com/giveaway Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

Carla and Meg, the hosts of Bed, Wed or Behead, along with Tiff, join Erin to discuss some of their favorite tropes and ships in film, television, and literature. To explore the wide variety of tropes available, click here: https://shipping.fandom.com/wiki/Tropes. Want to participate in our Marathon Streaming Event on May 10th? Fill out this Google Form: https://forms.gle/iAYjRFMfYzAhATwS9. For excellent bonus content and ad-free versions, please support us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: https://discord.com/channels/1042986989349257216/1042987584151879762 You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

You asked, Nik's answering.   First, what's up with increasing AOV? It really all starts with messaging that turns into leads. Encouraging people to subscribe or encouraging them to buy products that are commonly purchased together are two ways to amp it up. How should bundling work? Should you A/B test? Plus, how should you test new product concepts before launching? Nik gives two examples: one that's quick and easy (if you have the $$, of course), and another that requires more time to grow organically, but costs way less.  And, find out how YOU can spot the greatest talent in marketing, besides stalking people on LinkedIn.  Instant turns browsers into buyers by supercharging your retention marketing. Double Your Revenue: Capture 2-3x more abandonment signals to power targeted re-marketing flows. Remembers your opt-ins: Keep opted-in shoppers remembered for longer while keeping Klaviyo updated. Automated Re-Marketing: Instantly notify your email or SMS platform when a subscriber abandons your site, triggering automated flows to bring them back. Learn from Instant at instant.one/limited Don't forget to check out Nik's helpful hacks here: nik.co/tiktokads nik.co/everydaydose Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ   And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

With AI's ability to augment in-house creative teams, how does that change the way organizations should approach both their creative strategies and how they evaluate the value of creative as a business function? Today, we're joined by Jen Rapp, Chief Marketing Officer at Superside. Jen has had key roles at iconic brands like Patagonia, Arc'teryx, DoorDash, Owlet Baby, and Klaviyo. Now, she's leading Superside's rebrand with a focus on AI-powered creative services that augment in-house teams. RESOURCES Superside website: https://www.superside.com Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Jamie Domenici, the Chief Marketing Officer of Klaviyo, adds her page to the Marketing Playbook. Hear how to establish & maintain relationships, embrace change, take a big swing when you can, the fascinating family business Jamie was raised in, and her pro sports dream. Connect with Jamie on LinkedIn and at Klaviyo.com

In this episode, Toni and I discuss how hyper-targeting customers for your online store just got a lot easier with Klaviyo’s new release! We dive into the latest features and strategies that can help you reach your ideal audience like never before. You’ll learn how to maximize your marketing efforts and boost sales with the power of automation and AI! What You’ll Learn What’s new with Klaviyo How to segment your email list How to create personalized experiences that turn casual browsers into buyers Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past […] The post 582: Hyper-Targeting Customers For Your Online Store Just Got Shockingly Easy appeared first on MyWifeQuitHerJob.com.

Nik did a DPA report with everyone's favorite ad software, Marpipe. And it's time to share what he found.  First, let's start off with catalog ads: they're actually carpool lanes, and you're only running in the carpool lane if you're paying for it or have others on board. How does this relate to catalog ad options? How do they run on their own? Plus, TikTok and Snapchat are working to improve their DPAs and catalog ads—which means things like this are probably going to become uniform across platforms. They're starting to understand traits and tags that will help them sell more. How can you use this to your advantage if you're selling via social? What's the future of catalog ads? (Hint: they're not going away anytime soon.)  And, find out how a simple “Add to Cart” test can affect behavior.  Instant turns browsers into buyers by supercharging your retention marketing. Double Your Revenue: Capture 2-3x more abandonment signals to power targeted re-marketing flows. Remembers your opt-ins: Keep opted-in shoppers remembered for longer while keeping Klaviyo updated. Automated Re-Marketing: Instantly notify your email or SMS platform when a subscriber abandons your site, triggering automated flows to bring them back. Learn from Instant at instant.one/limited  Don't forget to check out Nik's helpful hacks here: nik.co/tiktokads nik.co/everydaydose Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ   And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

Most entrepreneurs are so busy chasing new opportunities that they overlook the goldmine sitting right inside their own business. That's where eCommerce growth expert Sabir Semerkant comes in. With 25 years of experience and over $1 billion in incremental sales under his belt, Sabir knows exactly where businesses are leaving money on the table. He uses that experience to help other businesses grow through his growth mastermind curse, Growth By Sabir.In this episode, Sabir walks us through the often-overlooked opportunities that can be unlocked through performance optimization. He explains the power of consistency and compound growth, showing how a simple 1% boost in key metrics each day can lead to almost 37x growth over a year. Much of this growth can be accessed from within your business, by using the resources and data already at your disposal. Sabir explains, “You don't see librarians driving Lamborghinis. They have access to all the knowledge in the library, but they're not using it. Many entrepreneurs are the same. They have data all over the place, scattered in Shopify, Google Analytics, Klaviyo, Google ads, Meta ads, etc. But they don't  use that data to help them grow their business.” If you're ready to scale smarter, not harder, this episode is packed with game-changing insights. Don't miss it! Topics Discussed in this episode: From computer scientist to eCommerce veteran (02:18) The compounding power of just 1% growth every day (14:48) The importance of performance optimization (19:57) What is a good ROAS for an eCommerce company? (29:38) Direct response marketing is a powerful tool that is often overlooked (36:09) The dangers of offering too many discounts to your customers (44:14) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Growth by Sabir (special offer) GT Metrix Sit back, grab a coffee, and learn the power of performance optimization!