Podcasts about klaviyo

Tim Shea is the founder and CEO of LatticeWork Insights, where he has spent a decade helping DTC and retail brands untangle data spread across dozens of disconnected platforms. Before that, he built a 25 year career across software engineering, data, and advertising, including years selling data solutions into major media agencies.Most brands have data trapped in Meta, Google, TikTok, Shopify, Amazon, QuickBooks, Salesforce, and Klaviyo, and stitching it together every week eats up expensive leadership time. Tim argues this manual reporting cycle is a hidden cost most founders never account for.The conversation covers when a brand is actually ready to invest in analytics, why LTV and CAC are stories rather than single numbers, and why he tells clients to fund analytics the same way they fund ad spend, expecting a real return. Tim also breaks down where AI genuinely helps data teams and where it creates expensive slop instead.Listeners walk away with a clearer framework for knowing when their reporting problem is actually a decision-making problem, and what it costs to keep ignoring it.Website: https://expanio.com/Podcast website: https://expanio.com/commerce-untold-podcast/Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@CommerceUntoldGuest: Tim Shea, Founder and CEO, Latticework InsightsTim Shea's LinkedIn: linkedin.com/in/sheaninesevenMilked Media: https://latticeworkinsights.com/Key Takeaways:Manual reporting across 10-30 disconnected platforms quietly costs brands far more than the software itselfLTV and CAC are not single numbers, they're stories shaped by cohort, channel, and buying behaviorAnalytics should be funded and measured like ad spend, with an expected return above one dollar per dollar spentThe biggest unlock often comes from getting a company to agree on one true north metric, not adding more dashboardsAI is useful in the hands of people who already know how to architect a solution, and dangerous in the hands of people who don'tThe right time to invest in data infrastructure is after product-market fit, not before itChapters: [00:11] Introduction and meeting Tim Shea [00:37] Getting thrown out of a sales pitch and the origin of LatticeWork Insights [03:00] Listening to customer pain over pitching product [04:25] The real cost of data spread across 10-30 platforms [05:03] Manual reporting and the hidden cost to leadership time [08:58] Blending data analytics with intuition [09:32] LatticeWork's process for a new client engagement [13:14] When brands should NOT reach out, and when they should [16:36] Common implementation challenges and getting teams aligned [18:57] Why analytics should be funded like an ad spend [21:44] Where AI actually helps, and where it creates slop [26:40] What brands get wrong when working with agencies [29:49] Tim's ideal customer [31:13] How to find LatticeWork Insights [31:58] Closing thoughts

Four years ago Elysia Krstevski didn't know what ecommerce was. She'd spent 15 years in musical theatre, working her way from receptionist to co-CEO. Today she runs Mekė Baby, the brand behind Australia's first portable milk warmer, she's in the 2026 Top 50 People in eCommerce, and she's the face of Australia Post's national "Big Boss Energy" campaign.It started with a bad moment. Stuck in a supermarket during Covid, dealing with mastitis and unable to warm expressed milk for her screaming baby, Elysia went looking for a product that didn't exist and decided to build it herself.In this episode, Elysia sits down with Nathan Bush to break down how she created a feeding category from scratch. We get into why she built the brand before she had a product, why she handed prototypes to high-profile mums instead of waiting for perfection, and the wild story of answering a copycat competitor by borrowing Adrian Portelli's jet for a Black Friday film. Elysia is refreshingly direct about the numbers, why she stopped chasing top-line revenue on Meta and moved into Baby Bunting, why she runs her own ad account, and why she'll never hand customer service to AI. Plus building a brand while raising three kids, and launching the Go-Box while she was in labour.Brands and tools mentioned: Mekė Baby, Baby Bunting, The Memo, Australia Post, Shopify, Meta, TikTok, ClaudeThis episode is brought to you with thanks to our partners: 

Before AI, Klaviyo had an insight that changed e-commerce marketing forever: don't show merchants how many emails they sent, show them how much money those emails made. That single shift helped Klaviyo capture 80% market share, earn a cult following among Shopify merchants, and IPO in 2023 with $1.4B in revenue. Now Andrew has to do it again. In this session at SaaStr AI Day, Klaviyo's co-founder and CEO breaks down how he's rebuilding a dominant pre-AI company for the agent era, including some of the most practical AI-at-scale lessons we've heard from any founder this year. What's inside: The Dark Factory. Klaviyo's internal agent system inspired by "lights-out manufacturing," where a team of agents decomposes a product prompt into specs, writes software interfaces, runs tests, handles load testing, and raises a flag only when it's genuinely stuck. One weekend, one agent team, one full prototype. The Tom Brady Rule. Andrew's mental model for LLMs: treat them like a great all-around athlete. They'll never be elite without coaching. The "harness" you build around the model, the domain-specific data, feedback loops, and scoring, is what makes the difference between a POC and a product that works for 200,000 customers. Agents skip onboarding entirely. Unlike human users who take months to learn a product, agents land as power users on day one. Andrew's team now asks their own agents, "What's holding you back?" and uses the answers to build their product roadmap. (One example: the agent discovered AMP interactive email on its own and immediately asked Klaviyo to build the missing APIs.) Agents training agents. For customer-facing agents, Klaviyo takes a feed of real support cases, classifies them, then runs an agent loop that trains another agent on the platform, without any human FDE or SE required. It ships at 50-70% resolution out of the box. APIs are the new UI. Whether your software is brand new or a decade old, if your internal and external APIs are great, agents will figure out the rest. The companies that win the agent era won't be the ones with the best interface. They'll be the ones with the best infrastructure. Three years from now, every business will have an agent you can reach through a URL, a phone number, or an email. The question is who builds the infrastructure underneath it.

8/5/26Episode SummaryTwo things about AI are true at the same time: it's genuinely powerful when wired into your systems, and getting it there is a lot harder than the demos suggest. In this episode Scott gives you both halves. He walks through Client OS, the tool JadePuma built and runs on client brands — a connector that sits between Shopify, Klaviyo, Notion, GitHub, and Google Drive, holds a detailed brand definition, and routes each task to whichever AI model fits it best by API.The demo covers what's actually running today: automated 404 reports with confidence-scored redirect recommendations, scheduled ADA compliance checks that hand errors to a human expert, brand-compliance scoring on existing pages and emails, sentiment analysis on customer reviews to keep brand language in sync with how customers actually talk, and landing pages built from the theme's existing sections. Coming next: ad platforms, social, Google Analytics, and a connection to the marketing calendar — with the goal of one coordinated campaign across every channel, assembled by AI with human checkpoints built into every skill.Then the honest part. Client OS has taken more than a full-time month from JadePuma's strongest developer and it isn't finished. The connections break, APIs change, and chaining tasks together multiplies the failure points. That math works for an agency amortizing the build across a roster of brands; it usually doesn't work for a single store. Scott's takeaway for store owners: don't build this yourself — ask your agency what they're building, how they're using AI on your brand, and what they'd never let it touch.Show LinksLeave a review - https://ratethispodcast.com/solutionsVideo & Transcripthttps://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-191-what-ai-can-do-for-your-shopify-brand-today

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Jonathan Packer, co-founder of GOAT Foods—the parent company behind Licorice.com, Pretzels.com, Caramels.com, Chocolate.com, Cashews.com, and other category-defining food brands.Jonathan explains how GOAT Foods turned simple, memorable domain names into powerful brands that instantly communicate what they sell. He shares why customers should understand your product within the first three seconds, how a brand name can double as a call to action, and why clear positioning makes every part of your marketing more effective.The conversation also explores how GOAT Foods used concise 15-second television commercials to triple its business, then applied the same clear messaging across paid social media, packaging, and its direct-to-consumer websites. Jonathan breaks down why simplicity helped the company advertise more efficiently without sacrificing the quality of its message.Beyond customer acquisition, Jonathan shares how premium products, gift-worthy packaging, cross-selling, email marketing, and the GOAT membership program encourage customers to purchase across multiple brands. He also discusses the importance of financial modeling, repeatable launch systems, and using platforms like Shopify and Klaviyo to scale efficiently.If you're building a consumer product brand and want to create clearer messaging, improve customer retention, or expand into new products and sales channels, this episode offers practical lessons from a company that has achieved exponential growth by making its marketing remarkably easy to understand.In today's episode of the Harvest Growth Podcast, we cover:How GOAT Foods built a portfolio of category-defining food brandsWhy customers should understand your product within three secondsHow a memorable domain can become both a brand and a call to actionWhy simple 15-second TV commercials helped triple the businessHow premium packaging and product quality drive gifting and repeat purchasesHow cross-selling and email flows increase customer lifetime valueWhy repeatable systems make launching new brands easierHow financial modeling helps founders protect their marginsWhy Shopify and Klaviyo can support rapidly scaling ecommerce brandsWant to learn more about Jonathan Packer and GOAT Foods?Visit GOATFoods.com to explore the company's portfolio, including Licorice.com, Pretzels.com, Caramels.com, Chocolate.com, and Cashews.com.Do you have a product or brand you'd like to launch or scale?Visit HarvestGrowth.com to book a free consultation and learn how our team has helped generate more than $2 billion in product sales.

If AI can now execute an entire marketing campaign from a single prompt, what is the new primary function of a marketing leader?While agility often requires adapting to new tools, it can also require fundamentally rethinking the operating model of a marketing organization. It's about reallocating your most valuable resource—your team's strategic thinking—to where it can have the greatest impact.Today, we're going to talk about the shift from AI as a tool to AI as an autonomous agent. We'll explore how these "agentic" AI systems, which can independently execute complex tasks based on strategic goals, are poised to redefine the marketing function, separating real value from hype and forcing us to reconsider the balance between human creativity and machine execution.To help me discuss this topic, I'd like to welcome back to the show, Jamie Domenici, CMO at Klaviyo.Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

Most of us have a segment sitting in our email platform we've quietly given up on. The customers who haven't opened anything in months. And every time the Klaviyo bill lands, someone suggests deleting them to clean up the list.Deleting that segment is one of the more expensive things you can do. Because someone you've stopped emailing isn't the same as someone who's stopped caring, and for a brand with product people actually want, the cheapest way to win those customers back is to remind them what they're missing, not to hand them a discount that trains them to lapse again.This came out of a conversation with Dom Moretti, Head of Ecommerce and Digital at A&S Labels, the home of Tiger Mist and I.AM.GIA. At Tiger Mist, a plain re-engagement flow with no discount, just "here's what you've missed", is now the best-performing flow in an entire region, beating the welcome flow.In this playbook, we cover three things ecommerce operators need to know about winning customers back without a discount:Your disengaged list is a segment to talk to, not a cost to delete, so build it a re-engagement flow before you prune itA discount to win someone back costs you twice, in margin now and in training them to only buy on sale, so reach for a product-led trigger insteadA win-back flow only works if the rest of your list isn't burnt out, so protect your engaged base and put a dollar value on every unsubscribeConnect with Dominique Moretti Explore Tiger Mist | I.AM.GIASubscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community 

What separates a brand that feels like it gets you from one that just feels creepy? According to Jake Cohen, VP at Klaviyo, it's not the AI model — it's the context you give it.In this episode of Talkin' Too Loud, Jake breaks down how leading brands are using AI agents to create genuinely helpful, human-feeling customer experiences at scale. We get into the mechanics of LLMs (without the jargon), why most automations are built backwards, and what the best marketers understand about human nature that the rest miss.In this episode:Why context management is the most underrated skill in AI marketingThe difference between "pull" and "push" experiences — and why that distinction changes everythingWhat a great in-store conversation has to do with your email automationsHow B2C CRM is about to reshape the way B2B brands think about their customersJake's essential reading list for marketers navigating the AI eraWhether you're building automations in Klaviyo, experimenting with AI agents, or just trying to make your brand communications feel less robotic — this one's worth your time.Links to Learn More: Follow Jake Cohen on LinkedInFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify

Most email teams pour their week into campaigns. The Tuesday send, the launch, the sale out the door by Thursday. Meanwhile their flows quietly out-earn all of it in the background, and almost nobody goes back to optimise them.That's the beauty and the drawback of flows. Once they're built they run on their own, making money while you sleep, which is exactly why they get left alone. A tiny change to a flow can move a big number, and that's the skill this Playbook is about: not a better campaign, but going back and optimising the automations around how your category actually buys.We got into it with three of the best Klaviyo practitioners in the country on one panel at K:SYD event: Lachi Agnew, Head of Technology at July, Hani Rifai, Chief Digital Officer at Step One, and Alice Michael, who runs ecommerce and operations across Sportscraft, SABA and JAG at APG & Co. At July alone, flows drive close to half of all email revenue.In this playbook, we cover three things ecommerce operators need to know about making their flows do the selling:Split your revenue into campaigns versus flows and find your biggest earners, because the highest-value flow is usually one you already builtShape your flows around your category's buying rhythm and how people actually decide, not the standard flow libraryBuild the flow almost nobody builds, the first to second purchase, and lead with help instead of another discountConnect with Lachi Agnew | Hani Rifai | Alice Michael Explore July | Step One | APG & CoSubscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community 

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Jason Carman of Pop Darts and Pretty Dope Games to explore how an entertaining product became a viral social media success—and eventually a nationally televised sport on ESPN.Jason shares the marketing lessons Pop Darts learned through years of testing hundreds of videos, live streams, sales channels, and promotional opportunities. He explains why brands must capture attention within the first few seconds of a video, entertain customers before selling to them, and continually test what works for their specific product instead of blindly copying another company's strategy.The conversation also dives into the challenges of measuring marketing performance across TikTok, Amazon, a direct-to-consumer website, retail, and television. Jason explains how Pop Darts combines attribution tools, Media Efficiency Ratio, sales data, and founder intuition to determine which marketing investments are actually growing the business.Jason also shares practical ways his team uses AI to solve real operational problems, including connecting Notion, Klaviyo, and Claude to plan email campaigns based on upcoming promotions and product launches.Beyond digital marketing, you'll hear how Pop Darts transformed livestreaming success into televised tournaments, built a relationship with ESPN, and used entertainment-focused events to establish Pop Darts as more than a game. Jason also discusses the difficult realities of protecting a successful product from thousands of copycat sellers and why intellectual property enforcement must be taken seriously.In today's episode of the Harvest Growth Podcast, we cover:● How to capture customer attention within the first three seconds of a video● Why entertaining your audience should come before explaining your product● How Pop Darts tests social media content and connects views to sales● The difference between ROAS and Media Efficiency Ratio● How founders can combine analytics with intuition when attribution is unclear● A practical way to use AI for email marketing and campaign planning● How livestreaming helped Pop Darts generate measurable sales growth● How Pop Darts turned a consumer product into a sport broadcast on ESPN● Why strong business relationships can unlock unexpected opportunities● How successful product brands can protect themselves from copycats● And so much more!If you're building a consumer product brand and want to learn how viral content, careful testing, AI, live video, strategic partnerships, and traditional television can work together, this episode offers valuable lessons from a company that successfully turned attention into long-term brand growth.To learn more about Pop Darts, visit PopDartsGame.com or follow @PopDartsGame on social media.Do you have a brand you'd like to launch or grow? Visit HarvestGrowth.com to book a free consultation and learn how our team can help you identify the right audience, messaging, offer, and marketing strategy before you invest heavily in media.

The cellar door isn't the finish line—it's the starting point.Many wineries invest enormous amounts of time, money, and attention into creating an unforgettable cellar door experience. But once visitors leave, the relationship often fades into a generic newsletter and a forgotten email list.In this episode of the Beverage Business Hub Podcast, we explore what I call The Cellar Door Trap—the belief that the winery visit is the relationship rather than the beginning of one.We discuss why cellar door visitors are your highest-intent customers, why generic follow-up quietly undermines memorable experiences, and how wineries can extend hospitality beyond the tasting room through thoughtful digital communication.If you're looking to grow your direct-to-consumer wine business, improve customer retention, and build a stronger wine club, this episode offers a different way to think about the customer journey.Why cellar door visitors are your most valuable marketing assetThe hidden cost of treating every customer the same after they visitWhy most winery email marketing fails to create lasting relationshipsHow hospitality should continue long after visitors leave your wineryThe mindset shift needed to build stronger customer loyalty and sustainable DTC growth

Subscribe to DTC Newsletter - https://dtcnews.link/signupJordan Gordon runs CRO and retention at Pilothouse and hosts TWBERP, The World's Best Email and Retention Podcast. He has audited somewhere in the range of 400 to 500 brands and been inside more Klaviyo accounts than almost anyone in DTC.In this All Killer No Filler episode he breaks down why most email programs are structurally backwards. 85% of campaign revenue comes from people who have visited your site recently, and yet most campaigns are sent to anyone who opened an email in the last 180 days. You are risking your entire sending reputation to chase the 15%.Then he gets to the good part: a flow he says he has basically never seen a brand run, and why it is the most valuable one you can build.For: ecommerce founders, retention leads, email marketers, CRO teams, agency operators.In this episode:Why free traffic is the "forever job" and paid is the spikeWhy small counts hide truths (nobody hits fold 10, but the people who do are your buyers)The 85/15 rule of campaign revenueHow brands blow up a Klaviyo account: too many campaigns, too-broad segments, and the sunset flow that sends to ten years of dead addresses in one goWhy recent repeat buyers are whales you should not over-messageCampaigns are zero-intent messages, so they can only ever be about newness or offersThe essentials core flow: triggered by site visit, not lifecycle, selling your hero SKU to people who came for something elseSending less in a margin-compressed Q4Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF629Follow us on Instagram & Twitter - @dtcnewsletter

Henrik Hoffman Kraft från DEMA, och Jacob Wibom Westerberg från Orange Juice gästar podden Framtidens E-Handel. Sedan Claude Cowork och "skills" blev vardagsmat har produktivitetsökningen gått från tio-tjugo procent till något som känns kvalitativt annorlunda: agenter som skriver copy, analyserar Klaviyo-konton på minuter istället för timmar, och håller koll på long tail-beslut ingen människa hinner med. Men samtalet landar också i en svårare fråga: om AI ger enorm hävstång åt bara en handfull "power users" per bolag, vad händer då med resten av samhället?04:02 - AI blir årets tydliga rubrik för branschen05:37 - MCP kopplar agenter till mejl och konkurrentbevakning06:47 - Bolag börjar redan ersätta inköp och CRM med agenter09:37 - En skill är bara en instruerande textfil13:31 - Bara dåliga byråer riskerar ersättas av AI16:13 - Vattnet stiger - att stå still är att drunkna19:39 - Automatiserad annonsnamngivning sparade cirka 75 procent tid27:47 - Att fånga long tail-beslut ingen hinner med41:12 - Ad manager, rapporter och Klaviyo-analys ger mest värde45:05 - Tips: granska welcome flow mejl för mejl51:31 - Hälften av dagens uppgifter kan snart vara borta72:27 - Studie: workflow-design gav 90 procent högre omsättningHär hittar du Henrik & Jacob:https://www.linkedin.com/in/henrikhoffman/ https://www.dema.ai/https://www.linkedin.com/in/jacobwibomwesterberg/ https://www.ohjay.co/ Sponsor Airmee:https://www.airmee.com/en/ E-handlarens Ordlista:https://framtidensehandel.se/ - scrolla ner till under bannern. Framtidens Berns Event:https://framtidensehandel.se/products/roast Följ Björn på LinkedIn:https://www.linkedin.com/in/bjornspenger/ Följ Framtidens E-handel på LinkedIn:https://www.linkedin.com/company/framtidens-e-handel/ Besök vår hemsida, YouTube & Instagram:https://www.framtidensehandel.se/ https://www.instagram.com/framtidens.ehandel/ https://www.youtube.com/channel/UCEYywBFgOr34TN8NtXeL5HQPoddproducent och klippare Michaela Dorch & Videoproducent Fredrik Ankarsköld:https://www.linkedin.com/in/michaela-dorch/ https://www.linkedin.com/in/ankarskold/ Tusen tack för att du lyssnar!Support till showen http://supporter.acast.com/framtidens-e-handel. Hosted on Acast. See acast.com/privacy for more information.

Ecommerce has never had more tools, and it's never been less clear which one is doing what. Every new AI tool that lands overlaps with three you already run, and half of them get absorbed into something else within months.So when something in the business isn't working, the instinct is to go and buy the next thing that'll fix it. But the problem usually isn't the tools. Most operators are running a fraction of what they already pay for, and the platforms they do have aren't talking to each other. A platform you use half of, sitting in a stack that doesn't share its data, is the most expensive software you own.The brands getting this right do three things differently.In this playbook, based on a conversation with Ed Hallen, co-founder of Klaviyo, we cover three things ecommerce operators need to know about getting more from the tools they already pay for:Put your tech budget where the money is actually made, not spread thin across the fringesChase the connections rather than the next tool, because the value lives in your data moving between platformsRun your integrations at two speeds. Switch on the easy wins today and resource the deep work like the project it isConnect with Ed Hallen Explore KlaviyoSubscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community 

Healthy sales don't always mean healthy growth.In this episode of The Beverage Business Hub Podcast, I unpack a real winery DTC audit that revealed how a business with strong sales and loyal customers was quietly losing momentum through customer churn.We discuss why wineries should focus less on acquiring new customers and more on helping existing customers progress—from subscriber to buyer, buyer to repeat customer, repeat customer to wine club member, and ultimately to brand advocate.If you've ever wondered why your wine club isn't growing despite consistent sales, or why repeat purchases aren't happening as often as you'd like, this conversation will help you identify where hidden revenue opportunities may exist within your existing customer base.Why retention is often a better investment than acquisitionUnderstanding the Customer Progression GapThe importance of intentional customer journeysHow onboarding and pre-shipment communication impact wine club retentionThe five customer transitions every winery should be measuring

The funnel most marketers grew up on – see the ad, click, browse, add to cart, buy – did not gradually erode. It came apart almost overnight, as shoppers got comfortable discovering, deciding, and buying inside social feeds and LLMs, often in a single moment. Recorded live at K:LDN 2026 in London, this is the close-out conversation for the series, a step back to ask what actually replaces the funnel and what it demands of the brands trying to keep pace. Alicia Esposito of Future Commerce sits down with Kelsey Capps, who leads Klaviyo's product work across analytics, personalization, and AI, and so has a front-row seat to the change. A shopper can now find a product in a TikTok comment, buy it, and post about it before the marketing team has time to react, which means the advance-planning window marketers relied on has all but vanished. Kelsey's argument is that brands have to rebalance, away from a roughly 80/20 split of campaigns over automated flows and toward signal-triggered automation that can react in the moment, like a flow that fires when someone arrives from a ChatGPT referral. Underneath the tactics sits a bigger shift: optimizing your site and product data so the machines doing the discovering can actually surface you, and building an operating model around understanding customers rather than merely targeting them. Her closing note is optimistic. The data advantage that once belonged only to enterprises is now within reach of the smallest brand, and because customer intelligence compounds, the brands that start building the model first are the ones that pull away. What you'll learn What replaces the linear funnel once discovery, comparison, and conversion happen at once Why the advance-planning window has collapsed, and what to do about it How to rebalance from campaigns toward signal-triggered automated flows Why optimizing your product data and brand voice for machines is now table stakes How a single wrong recommendation breaks trust, and why understanding beats targeting Why customer intelligence compounds, and why first movers pull away Pull quotes "Customers don't want to be just targeted, they want to be understood." — Kelsey Capps [13:50] "You can see when someone came to your site from ChatGPT. That's just a UTM source on an event, and a brand could automate a workflow around it." — Kelsey Capps [16:15] "This conversation used to be confined to the four walls of industry events. Now your family and friends are having the same conversations about how their data is being used." — Alicia Esposito [23:01] "Even your smallest mom-and-pop shop can take advantage of their first-party data in a way they just never could before." — Kelsey Capps [24:55] Chapters 0:00 Cold open and introductions 5:23 Perpetual commerce and the collapse of the funnel 6:11 Discovering and buying inside a TikTok comment 11:43 Understanding customers, not just targeting them 14:46 Optimizing your data for the machines doing the discovering 15:40 The vanishing planning window, campaigns versus flows 17:08 Composer and orchestration pulling it together 19:03 Vision in the age of autonomy 22:00 The turkey-sub story, how a bad recommendation breaks trust 23:43 What Kelsey is optimistic about, and the urgency for laggards In-Show Mentions: Learn more about Klaviyo's Composer Associated Links: Check out Future Commerce on YouTube Check out Future Commerce Plus for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

"Service is the new storefront" has been a slogan for the better part of a decade, usually followed by a promise to turn a cost center into a profit center that never quite arrived. What changed is not the ambition. It is that the plumbing finally exists. Recorded live at K:LDN 2026 in London, this conversation is about what becomes possible when a brand can pull customer data from any channel and hand it, in real time, to a human or an AI agent. Phillip Jackson sits down with Kelly Thacker of Klaviyo's product marketing team. Her argument is that the prize is democratization: taking the best in-store associate, the person who knows both the products and the customer, and making that experience available on every channel and to every brand, not just the ones who can staff a great team. Kelly is candid about the failure mode too, the dumb bot that asks a loyal VIP for an email address it should already have. The fix is an agent that knows the business and the customer, with escalation rules the brand sets and widens as trust grows. The number that makes the case is blunt: where is my order is still the most common question to any agent, human or AI, and automating it hands time back to people for the work that actually needs them. She closes by looking further out, to a world where marketing and service stop being separate departments and brands begin building for agent-to-agent shopping, where a customer's agent transacts with a brand's. You Don't Have to Babysit Your Agent Anymore What you'll learn Why the cost-center-to-profit-center promise is finally deliverable, and what specifically changed What separates an agent that delights from the dumb bot that frustrates How brands set the line between automation and human escalation, and widen it over time Why where is my order is the single most valuable question to automate How service data feeds back into marketing and the rest of the relationship What agent-to-agent shopping is, and why it is closer than it sounds Pull quotes "You could be the most loyal VIP customer, and then a chatbot asks, can you give me your email address, and you think, you should just know me." — Kelly Thacker, Product Marketing, Klaviyo [TK] "We meet customers where they are. You build for the future, and you help them slowly get comfortable with that change." — Kelly Thacker [TK] "A poor experience with an agent feels worse than a poor experience with a human, so the human in the loop has to be so important to this." — Phillip Jackson [TK] "This is the moment where people will either rise to the occasion or they'll be forgotten." — Kelly Thacker [TK] Chapters [TK] Cold open and introductions [TK] Service is the new storefront, an old promise made real [TK] Democratizing the best in-store associate [TK] The dumb bot, and what a good agent must know [TK] Human in the loop, escalation rules the brand controls [TK] Where is my order, automating the most common question [TK] Signals from a service chat that make marketing smarter [TK] The future, one brand experience and agent-to-agent shopping [TK] Brands doing service and experience well In-Show Mentions: Learn more about Klaviyo's Composer Associated Links: Check out Future Commerce on YouTube Check out Future Commerce Plus for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

For years, the marketer's job ended when the campaign shipped. Hit send, check the numbers, measure growth, repeat. That model is changing, and what replaces it is agentic orchestration, where the system and the journey around a message matter more than a single send. Recorded live at K:LDN 2026, this conversation pairs the person building the AI with an operator running it at real scale. Gilbert Hsu, who leads Marketing AI at Klaviyo, sits down with Alon Turchin, VP of Retention at Particle, a US-manufactured DTC self-care brand for men with a marketing team based in Israel. That kind of scale brings real complexity, and this is where Composer by Klaviyo brings solutions at scale. Alon describes it today as the brain and the eyes, the thing that finds and frames problems he might not catch manually. His wish list is for it to become the hands too, trusted to edit filters, rules, and content, a trust he says has to be earned through testing first. Closing advice for teams earlier in their journey: know your audience before you trust anyone's benchmarks, remember that selling is mostly psychological, and test your way to what actually works rather than assuming you already know. What you'll learn How Particle scaled from one million to ten million monthly sends in weeks, not months, while doubling revenue Why "the campaign is not the product, the system is" changes what a marketing team actually optimizes for How Particle segments customers and non-customers by urgency and lifecycle stage across 150-plus flows and 100-plus forms Where Composer fits today (the brain and the eyes) and what Alon wants it to become next (the hands) Why rigorous A/B testing is the gate that lets Alon hand more decisions to AI Alon's advice for marketers earlier in their own orchestration journey Key takeaways Alon's operating principle: the campaign is not the product, the system is, meaning the journey around a message matters more than the message itself. Particle scaled from one million to ten million sends a month in a matter of weeks, not months or a year of slow warmup, while revenue doubled, run across more than 150 active flows and 100-plus forms. Segmentation isn't just more lists, it's urgency based. Recent sign-ups get reached while the brand is still top of mind. Older, colder contacts get reintroduced rather than ignored. Composer today functions as the brain and the eyes, surfacing problems and opportunities Alon might miss manually. His wish list is for it to become the hands, trusted to edit filters, rules, and content, once testing earns that trust. Alon's closing advice: don't assume you know your audience or trust someone else's benchmark. Selling is mostly psychological, so test relentlessly until you find what actually works for your own customers. Chapters 0:00 Cold open and introductions 1:38 Meet Particle, and how the marketing job has changed 2:48 The campaign is not the product, the system is 3:30 From engagement to behavior-based segmentation 4:49 Why sending more, to the right tiers, doubled revenue 7:12 Managing 150-plus flows without losing control 7:55 Composer as the brain and eyes, and the wishlist for the hands 10:43 Keeping the brand's soul with a human in the loop 11:55 Advice for teams earlier in the journey In-Show Mentions: Learn more about Klaviyo's Composer Associated Links: Check out Future Commerce on YouTube Check out Future Commerce Plus for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Chapters 00:00 Introducción al E-commerce y Zero Party Data 03:10 La Importancia de la Personalización en el Marketing 06:14 Entendiendo el Zero Party Data 09:02 Conectando Zero Party Data con Welcome Flows 12:02 Errores Comunes y Mejores Prácticas en el Uso de Datos 14:56 Cierre y Recursos Adicionales  Key  topics Importancia del Zero Party Data en marketing digital Cómo diseñar quizzes efectivos para recopilar datos Personalización de welcome flows según respuestas del usuario Segmentación avanzada basada en datos voluntarios Impacto de la personalización en tasas de conversión y valor de vida del cliente     Recursos mencionados en este episodio:

Social is where discovery happens now, but it is rented land. You can build an audience of hundreds of thousands and still not own the relationship, because the algorithm decides who sees you and the landlord keeps raising the rent. Recorded live at K:LDN 2026 in London, this conversation is about turning borrowed reach into something a brand actually owns. It pairs the person building the tooling with the person living the problem every day. Brett Bernstein, who came to Klaviyo through its acquisition of Gatsby and now leads its new social product, sits down with Kathleen Loftus, Marketing Director at Sculpted by Aimee, an Irish cosmetics brand with a 350,000-strong Instagram following. Kathleen runs brand, creative, PR, influencer, CRM, and paid under one roof, which is exactly why she can trace a viral moment all the way to revenue. She walks through a campaign built on a piece of theater: teasing the discontinuation of a beloved cream blush. The stunt ran as a closed loop, from Instagram to the brand's broadcast channel to a website waitlist, and it sold roughly eight weeks of forecast stock in under a week. Brett and Kathleen then dig into the unglamorous problem underneath the fun: attribution, why the brand rebuilt its entire UTM structure this year, and how so many of the people engaging with a brand never actually hit follow. The payoff is a practical view of what it means to own the social moment: spotting the commenters and lurkers who signal intent, and giving them a reason to move into channels the brand controls. Why Rent Platforms When You Can Own Relationships? What you'll learn Why keeping social, CRM, and paid on one team is what lets social activity connect to revenue How a brand decides what to post when every post has to earn its place, not just chase reach The mechanics of a closed-loop campaign that turned a discontinuation stunt into a sold-out waitlist Why social attribution starts with unglamorous plumbing, and what rebuilding a UTM structure buys you Why most people engaging with a brand on social never follow it, and why following is the wrong metric to chase How to move commenters and lurkers off rented platforms into email and SMS Pull quotes "Not everything needs a million likes or a million views, but it has to have a purpose to be on our channels." — Kathleen Loftus, Marketing Director, Sculpted by Aimee [~7:05] "We sold out eight weeks' worth of our forecasted product in less than a week." — Kathleen Loftus [~9:15] "Instagram is the landlord that keeps raising the rent every month." — Kathleen Loftus [13:23] "You might think they're no longer an active customer, but then you notice their comments on your content. Those are signals we can now unlock." — Brett Bernstein, Klaviyo [14:36] Chapters 0:00 Cold open and introductions 3:18 Meet Sculpted by Aimee, one team across all of marketing 5:46 Showing up on Instagram, posting with purpose 7:12 Reading the data, what social signals actually tell you 7:57 The Cream Luxe discontinuation stunt, a sold-out waitlist 10:15 From social to revenue, rebuilding attribution and UTMs 12:28 Rented land, why following is the wrong metric 14:36 Turning engaged non-followers into owned relationships 15:26 A campaign that nailed it, the Sculpted Society pop-up In-Show Mentions: Sculpted by Aimee Learn more about Klaviyo's new tools Associated Links: Check out Future Commerce on YouTube Check out Future Commerce Plus for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Recommending the wrong whiskey to a loyal customer does not just miss a sale. It breaks trust, and once trust breaks, no amount of personalization copy fixes it. Recorded live at K:LDN 2026 in London, this conversation is about the thing every brand now has in common. Everyone has access to the same AI tools. So what actually separates the brands winning with them from the ones just using them? Phillip Jackson sits down with Jake Cohen, VP of Insights at Klaviyo, and Tim Martin-Harvey, Head of Ecommerce at The Bottle Club, a UK multi-brand alcohol retailer carrying roughly 9,500 products. Their answer: memory. Not the AI kind, the brand kind… meaning the stored, structured context a business builds about its own customers and products over time. Tim explains how one mandatory checkout question, asking whether an order is a gift, for self-consumption, for hosting, or for trade, reshaped his customer insight and exposed why standard RFM and lifetime value metrics break down across different buyer types. Jake widens the lens, arguing that loyalty is better measured through engagement across touchpoints than through money spent, and that the brands seeing real gains from AI are the ones writing customer and product knowledge down as reusable context, what Klaviyo calls "artifacts." The conversation gets specific fast, down to the exact wrong recommendation that can cost a brand its credibility, and closes with Jake's straightforward plan for putting this into practice over the next 90 days. What you'll learn Why context, not performance marketing spend, is becoming the real competitive moat as every brand adopts the same AI tools How one checkout question corrected years of wrong assumptions about who buys and why at The Bottle Club Why standard RFM and lifetime value segmentation breaks down once you separate gift buyers from self-consumption buyers Why loyalty is better read through engagement than through total spend The exact kind of recommendation mistake that destroys customer trust, and how layered product data prevents it Jake Cohen's 30/60/90 day plan for building AI context that compounds over time Key takeaways As every brand uses the same AI tools, the real differentiator becomes stored context, meaning written detail about the brand, the customer, and the products, what Klaviyo calls "artifacts." The Bottle Club added one mandatory checkout question (gift, self-consumption, hosting, or trade), which corrected wrong assumptions about which products are gifts and showed that standard RFM and lifetime value metrics break down across different buyer types. Loyalty reads better through engagement across touchpoints than through money spent. The goal is asking the right questions instead of pushing a discount, then building context on each customer over time. Recommendations get dramatically stronger when product data (margin, weeks of cover, gift versus self-consumption, category nuance) is layered onto customer data. Recommend a Jack Daniels to a lifelong Jameson drinker and you have made, in Tim's own framing, the worst recommendation possible, one that costs more than the sale. Jake's plan: set up a service agent and build its skills first, then use Composer to explore your data and test ideas, then keep improving the skills as you learn, since the value compounds over time. Pull quotes "The word of the moment to me is actually context, and that context, if you can store it effectively and leverage it effectively, is the way that you can create a moat, because you can serve more people more personally, more memorably, which will create deeper relationships and, of course, more durable business over time." — Jake Cohen, VP of Insights, Klaviyo [2:08 to 3:04] "What starts to become very important in the world of AI post LLMs is that the most important thing a brand can do is show up for someone the way that they need when they need it." — Jake Cohen [9:09] "I genuinely think Klaviyo agent makes the most sense to be the agentic storefront, and that's not just me Klaviyo championing it. It's genuinely got the most context from multiple sources." — Tim Martin-Harvey, Head of Ecommerce, The Bottle Club [18:49 to 19:48] "The answer should not be, 'Great, here's 10% off, go buy one.' The answer should be, 'How long are you running? Do you have a color you're interested in? Do you have a race coming up?' As you start to collect that information, that helps build the context for that individual, and they become the type of customer that will stay with you for a lifetime." — Jake Cohen [10:26] Chapters 0:00 Cold open and introductions 4:45 Memory is the new moat, why context beats tools 8:00 The checkout question that rewrote The Bottle Club's customer data 9:15 Why RFM analysis breaks down across buyer types 10:40 Showing up for the customer the way they need, when they need it 12:15 The running shoe example, questions over discounts 19:08 The whiskey mistake, the worst recommendation in retail 20:38 Why Klaviyo believes it can power the agentic storefront 21:18 Jake's plan for the next 90 days In-Show Mentions: The Bottle Club Learn more about Klaviyo's Composer Associated Links: Check out Future Commerce on YouTube Check out Future Commerce Plus for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Klaviyo has been rolling out something called Composer in beta - an AI agent that promises to build entire marketing campaigns from a single prompt. Audience, copy, design, segmentation, all of it. The promise is impressive. So I got access on a real client account and tested it myself. And my honest take is more nuanced than the hype - and more useful than the skeptics would have you believe. The short version: Composer is less an autonomous agent and more a really well-informed assistant. It knows your account data better than any outside AI tool could. It just still needs you. Where it genuinely surprised me was the data side - send time recommendations backed by actual account history, revenue per recipient, open rates by date, flagging which sends had enough volume to be statistically meaningful. That's marketing expert level analysis, and it's specific to your account in a way that ChatGPT or Claude simply can't replicate without a direct integration. Where it fell short was the creative side. The copy was functional but generic. The design pulled image slices from across the account that didn't really hang together. Getting it to feel on brand would have taken enough back and forth that I may as well have just written and designed it myself. In this episode I walk through exactly what happened when I tested it, what genuinely impressed me, where it still needs a human, and how to think about using it if you get access. ✨ In this episode, you'll learn: What Klaviyo Composer actually is and what it promises to do What happened when I tested it on a real client account with a real campaign prompt Why the creative output is a starting point, not a finished product The limitation that affects accounts where most emails are designed in Figma or Canva The one thing Composer did that genuinely surprised me - and why it matters Why the send time analysis is where this tool actually earns its place What to watch out for with the auto-populated segmentation suggestions How to think about the human vs. AI division of labor in your email program right now Let it handle the data. You handle the creative direction and strategy. That framing is really useful for anyone thinking about where AI fits into their email marketing going forward. Work with Joy Joya: https://joyjoya.com

K:LDN 2026 opened to more than a thousand merchants and set a clear vision with several key product announcements: Klaviyo's expanding toolset has become powerful enough to let a brand of any size operate at a scale that once required a full team. The promise of personalization, long marketed but rarely delivered, has finally become something all brands can ship. Phillip Jackson sits down live with Klaviyo CMO Jamie Domenici and IDC research director Roger Beharry Lall to break down the trends that are shaping the future of retail and Klaviyo as an organization:  the slow collapse of the linear funnel as shoppers move across LLMs, social, and search; the evolution of AI from a disparate chat window to an embedded experience where marketers work; and how the public beta of Klaviyo's new agent, Composer, is helping marketers create campaigns rooted in data from hundreds of thousands of merchants. Market Like It's Hot Key takeaways: A year ago brands were still learning what AI was; this year, they're ready to put it to work. Klaviyo's Composer moves the agent out of the chat window and into campaigns, flows and channels where marketers operate. Klaviyo's edge is context: customer history plus best practices drawn from 200,000 brands, unified in one data platform. The funnel is no longer a controlled path; discovery, advertising, and commerce increasingly share the same LLM. European merchants weigh privacy and compliance more heavily, which favors vendors who have already solved for regulation. [XX:XX] "Six months ago, you couldn't buy in an LLM. Now you can actually have more visibility into what your customers are doing in an LLM, how they're interacting." (Jamie Domenici) [XX:XX] "77% of consumers would prefer to click through from the recommendations in their agentic searches, rather than have the agent do a purchase for them. They want control." (Phillip Jackson) In-Show Mentions: Learn more about Klaviyo's AI marketing agent, Composer Learn more about Klaviyo Associated Links: Check out Future Commerce on YouTube Check out Future Commerce Plus for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

68% of the orders in a typical sale come from customers who would have paid full price anyway. That's one of the findings from a major new dataset by Klaviyo and ProfitPeak, and it's the starting point for this episode on why discounting as your whole strategy is structurally worse for premium, considered brands, and what generous, brand building alternatives actually work. Catherine covers why the heaviest discounters grow the least, why the "we have to discount" excuse doesn't hold up, how a constant sale quietly retrains your best customer to wait, and the one distinction that lets premium brands stay generous without devaluing: rewarding a behaviour versus discounting a product. She uses one of her own Indagare skincare sets as a worked example, and is honest about what it takes to pivot away from a discount habit.   www.productpreneurmarketing.com/episode-323 Book a Brand Growth Strategy Session: productpreneurmarketing.com  

Morning Call, anchored by Morgan Brennan, delivers the essential market intelligence that drives the trading day ahead. The program captures breaking business news as it unfolds and tracks pre‑market equity moves, commodity swings, U.S. futures, and overnight action across global markets. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

$6,000 in Klaviyo. $600 in Google Analytics. Same campaign. Same week. Real numbers from a real account my team took over. If you've ever stared at two reports that should say the same thing and thought - is someone lying to me? - this episode is for you. Nobody is lying. But what's actually happening is something every ecommerce brand sending marketing emails needs to understand. Those two tools aren't giving you different answers because one of them is wrong. They're giving you different answers because they're asking completely different questions. Klaviyo is asking how much did the people who engaged with this email go on to buy. Google Analytics is asking how much was purchased in the single visit that started from clicking the email. Same campaign, different questions, different numbers. Once you understand that, the gap stops being scary - and starts being expected. But there's more to it than just the attribution philosophy. There are specific settings inside Klaviyo that most brands have never looked at, and those settings have a massive impact on the revenue numbers you're seeing every month. If you've never checked your attribution window or thought about whether open-based attribution makes sense for your account, this episode is going to be eye-opening. In this episode, I walk through exactly why these numbers differ, what to check first when you see a shocking gap, and how to actually reconcile your data so you can make real decisions instead of nervous ones. ✨ In this episode, you'll learn: Why Klaviyo and Google Analytics report completely different revenue for the same campaign - and why neither one is lying The first thing to check when you see a big discrepancy (it tells you immediately whether something is broken or not) How Google Analytics decides which channel gets credit for a sale - and why it's the most conservative number you'll see What Klaviyo's open-based attribution actually means and why it inflates revenue compared to other tools Why Apple Mail Privacy Protection may be affecting your open counts - and what to do about it The pros and cons of switching to click-only attribution in Klaviyo Why your Shopify store is the only real source of truth - and how to think about every other tool's numbers Why understanding this protects you in conversations with agencies, employees, and anyone else reporting on email performance When you can explain the gap, it stops being something that makes you feel like someone's pulling one over on you — and starts being something you can actually use. Work with Joy Joya: https://joyjoya.com

Jamie Domenici, CMO of Klaviyo, joins us to discuss why customer experience has become one of the most powerful drivers of growth. Drawing on lessons from nearly a decade at Salesforce and her experience joining Klaviyo just months before its IPO, Jamie shares how great brands create loyalty by obsessing over the customer.We explore what marketers can learn from customer success teams, why events like Dreamforce are so memorable, and how Klaviyo has repositioned itself while building a competitive moat in an increasingly crowded market.Jamie also shares her views on AI, the future workforce, the skills tomorrow's CMOs will need, and the difference between good marketing leaders and truly great ones.Timestamps00:00 - Start01:05 - Jamie's strange first job02:26 - Best and worst customer experiences05:56 - The power of a good customer experience08:45 - Marketing lessons from customer success11:48 - Marketing lessons from 10 years at Salesforce13:05 - Why Dreamforce was a great example of good customer experience14:46 - The key to a great keynote21:56 - Joining Klaviyo just months before an IPO24:28 - Repositioning a company25:45 - How does B2C differ to B2B when it comes to CRM?28:41 - How Klaviyo are building their moat30:51 - Where is AI going to have the biggest impact?32:19 - How are Klaviyo using AI in their product?34:14 - How AI is going to change the workforce35:42 - What skills will future CMOs be hiring for?37:31 - The difference between a good CMO and a great CMO39:17 - Why Klaviyo invest a lot in events40:52 - The best advice Jamie has ever received

Send us Fan MailIn this episode of the B2B Go-To-Market Leaders Podcast, Vijay Damojipurapu sits down with Kady Srinivasan, Chief Marketing Officer at Freshworks, to explore what it really takes to build market share in SaaS, and why finding the right ICP is often the difference between accelerated growth and stalled momentum.Drawing from leadership roles across Dropbox, Klaviyo, Lightspeed, and Freshworks, Kady shares lessons from scaling PLG, inbound, outbound, and hybrid go-to-market motions, while navigating the realities of product-market fit, category expansion, and AI-driven disruption.The conversation dives into the evolution of modern GTM, from defining your initial ICP to expanding into adjacent markets without losing your positioning, and why many companies drift away from the messaging and audience that made them successful in the first place.They dive into:Why GTM is ultimately about building market share through coordinated actions across product, marketing, sales, and customer success.How great products still fail when they're sold to the wrong audience or positioned with the wrong messaging.The concept of ICP+ and how successful companies expand beyond their initial customer base without losing focus.Why many SaaS companies unintentionally drift away from their original positioning as they add products and features.The differences between PLG, inbound, outbound, and enterprise sales motions—and when each makes sense.How pricing, packaging, and expansion strategy influence long-term customer value.Kady's ABCD Framework for positioning: Audience, Benefits, Compelling Reasons to Believe, and Differentiation.Why storytelling frameworks like the Hero's Journey remain powerful tools for modern marketers.How AI is creating a new generation of multi-threaded marketers who can operate across traditional marketing silos.A creative CEO influence strategy that transformed LinkedIn engagement into pipeline and qualified opportunities.Lessons from a major ICP pivot at Lightspeed that helped drive significant market share gains in targeted geographies.Why defining and defending your ICP is one of the most important leadership decisions a company can make.Kady's core message is simple:The companies that win aren't necessarily the ones with the biggest products, they're the ones with the clearest understanding of who they're serving and why.This episode is a practical masterclass on ICP definition, positioning, GTM motion design, and the future of marketing in an AI-powered world.

Vira Sadlak is a Retention Marketing Strategist at Flowium, a retention-focused agency and Klaviyo Platinum Partner specializing in email, SMS, and lifecycle marketing for e-commerce brands. She works with DTC brands across categories to build the automated systems that turn one-time buyers into long-term customers.Most brands pour their budget into acquisition and go quiet the moment a customer converts. That silence is expensive. This episode gets into exactly what brands are leaving on the table and how to fix it.Eitan and Vira cover the nine foundational flows every brand should have in place, why segmented lists often outperform full sends revenue-wise, and how to build customer journeys that branch based on behavior rather than treating every buyer the same. They also get into the mechanics of growing and identifying your subscriber list, including identity resolution tools and zero-party data collection through quizzes.The conversation goes deep on KPIs that actually matter (open rates are no longer one of them), when and how to layer in SMS, the deliverability mistakes that land you in spam, and where AI fits into retention strategy today. Listeners will walk away with a clear framework for building retention programs that generate consistent revenue without relying on one-off campaigns.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/commerce-untold/Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@VimmiVideoCommerce/featuredGuest: Vira Sadlak, Retention Marketing Strategist, FlowiumVira Sadlak's LinkedIn: https://www.linkedin.com/in/virasadlak/Flowium: https://flowium.comKey Takeaways:• A significant share of second purchases happen within 24 to 48 hours of the first order, before the package even arrives. Not messaging customers in that window is one of the most common and costly retention mistakes.• Open rates are no longer a reliable performance signal. Click rates and conversion by segment tell you far more about whether your emails are actually working.• Sending the same message to your entire list hurts deliverability. Segmented sends consistently produce equal or better revenue while protecting your sender reputation.• Plain text emails outperform designed HTML templates on engagement and inbox placement because email providers do not flag them as promotional material.• Klaviyo and similar platforms function as data collection and analytics tools, not just communication channels. The segment-level insights they produce can inform your broader marketing strategy across every channel.• Identity resolution tools can identify anonymous website visitors and add them to your flows, but they require healthy deliverability and meaningful traffic volume (50,000 or more monthly visits) to be effective.Chapters:[01:20] About Vira Sadlak and Flowium[02:40] The Nine Foundational Retention Flows[07:27] Segmentation and Branching: Why 50 Journeys Is Not Too Many[10:04] What Retention Actually Means[11:05] Growing Your Subscriber List and Identity Resolution[14:11] How to Nurture Leads Who Have Not Purchased Yet[16:05] Why Email and SMS Still Drive 25-30% of Shopify Revenue[17:53] The KPIs That Actually Matter (Open Rates Are Not One of Them)[21:11] Email Cadence, Educational vs. Sales Content, and Preference Pages[24:25] When to Add SMS and How Often to Send[25:34] WhatsApp, Telegram, and RCS: Emerging Channels[27:36] Deliverability: How to Stay Out of Spam[29:26] How Flowium Serves Clients and Where AI Fits In

Today's episode of the Punk CX podcast is Part One of a two-parter featuring a series of chats I had with Pega executives and one of their clients while at Pegaworld in Las Vegas last week. In this episode, I talk with Ken Stillwell, COO & CFO at Pega and Peter Lacroix, Head of Low-Code, Achmea, a long-time customer of Pega's. Some of the things we cover include the big themes and takeaways from the event, a CFO's perspective on tokenmaxxing and tokenomics, Pega's response, Achmea's journey with Pega, how they are using various parts of their platform and the impact on their customers and business. This interview follows on from my recent interview – Customer experience is becoming autonomous – Interview with Andrew Bialecki of Klaviyo – and is number 591 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees. #PegaPartner

Right now, as you read this, an AI chatbot is running a real retail store in San Francisco — managing the product selection, deciding what to stock, and curating a customer experience. It sounds like science fiction. It is already open for business. And it is just one signal of how fast the rules of retail discovery are changing.(Our sponsor Faire are offering 50% off and free shipping on first orders until July 31st. Simply add the code "Resilient50" at checkout) Hi, I'm retail strategist and founder of Resilient Retail Club, Catherine Erdly. And in this episode of the Resilient Retail Game Plan, I'm exploring one of the biggest shifts I've seen in how customers discover products: agentic AI. This is AI that doesn't just respond to questions — it researches, compares, recommends, and in some cases, actually completes the purchase. For independent retailers and product businesses with an online presence, this changes the rules. The question is no longer just how do you rank on Google — it's how do you become the answer when an AI agent is asked to find the best product for a specific need.I dig into what agentic AI actually means, how people are already using it to shop, and what that means for the way you present your products online. I share research from the OECD, insights from Andrew Bialecki at Klaviyo, the work of retail expert Jackie Swanson, and a fascinating case study in the form of Andon Market — a real shop in San Francisco that is being managed end-to-end by an AI chatbot called Luna, which was given a three-year lease and told to make a profit.If you're an independent retailer or product business owner with an e-commerce presence, this episode is essential listening. The shift is already happening. Understanding it now means you can take simple, practical steps to make sure your products are visible in the new discovery landscape — before your competitors even realise the rules have changed.Chapter Timestamps00:00 — Are robots taking over shopping? And what agentic AI actually is02:05 — AI at both ends: retailers using AI and shoppers using AI — the data04:50 — Luna and Andon Market: the AI chatbot running a real retail store07:00 — Agent-to-agent commerce: Andrew Bialecki on what retailers need to prepare for09:30 — What to actually do: getting your data right for AI discovery11:25 — How customer search behaviour is changing and what it means for your product pages13:45 — The three things to start with: titles, key info, and natural language14:48 — The philosophical question: are we handing over too much to AI?Useful LinksResilient Retail Club podcast: https://www.resilientretailclub.com/podcast/Catherine on LinkedIn: https://uk.linkedin.com/in/catherineerdlyMentioned in this episode:Faire 50% off - use code 'Resilient50'

Chapters 00:00 Introducción y Reconexión 03:01 Reconocimiento y Experiencias con Klaviyo 05:53 Desarrollo de Productos y Feedback 09:02 Estrategias de Marketing y Costos de Adquisición 11:49 Importancia del Valor Promedio de Orden 14:52 Aumento de Rentabilidad y Estrategias de Retención 18:03 Análisis del Lifetime Value y Estrategias Financieras 22:19 La Importancia del Volumen en los Negocios 27:24 Mentalidad de Ahorro vs. Inversión 29:20 Estrategias de Pop-Up y Análisis de Datos 36:06 Optimización de Recursos y Experiencia del Cliente 40:04 Ejecutar y Aprender en el Mundo Empresarial   Recursos mencionados en este episodio:

In this episode, Laura Cantor shares key takeaways from her experience at Vendors in Partnership, including emerging trends in retail, the growing importance of meaningful partnerships, and how brands can cut through the noise in a tech-saturated landscape.  She dives into why people—and the partnerships they build—are still the foundation of innovation and growth, even as AI continues to transform the industry.  Laura also highlights tactical approaches that are driving real results today, including insights on high-impact ecommerce solutions like AfterSell, a platform helping brands maximize revenue through post-purchase optimization.  In This Conversation We Discuss: [00:00] Intro [02:38] Learning the value of brand building [06:20] Sponsor: Migrate [08:19] Prioritizing learning over job titles [12:46] Sponsor: Intelligems [14:46] Overcoming organizational status quo [17:08] Streamlining operations for future tech [21:06] Sponsor: Electric eye [22:14] Optimizing brands for agentic AI search [23:43] Monetizing traffic through retail networks [25:34] Callouts [25:44] Leveraging partnerships for mutual wins [28:00] Emphasizing human strategy alongside AI  Resources: Subscribe to Honest Ecommerce on Youtube Women's apparel specialty retailer nyandcompany.com/ Follow Laura Cantor linkedin.com/in/lauracantor/ Migrate and grow more klaviyo.com/honest Book a demo today at intelligems.io/ Schedule an intro call with one of our experts electriceye.io/connect If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Should you outsource your boutique's email marketing—or keep it in-house? Many retailers feel stuck between two expensive options: paying an agency every month to handle everything or trying to figure it all out themselves without a solid strategy. The truth is, the best answer might be somewhere in the middle. Cassidy, owner and creative director of Simply Lynn's Creative, shares a smarter approach that helps boutique retailers build a profitable email marketing strategy without becoming dependent on an agency forever. You'll learn: Why both fully outsourced and DIY email marketing can become expensive The foundational Klaviyo flows every boutique should have How customer segmentation increases engagement and sales Why personalized, brand-specific email campaigns outperform mass blasts Join The Boutique Hub Cassidy & Simply Lynn's Creative: Website: simplylynnscreative.com Social Media: @simply.lynns.creative Freebies: Klaviyo Email Starter Kit  The 4 Sections Every Boutique Shopify Homepage Needs

Today's episode of the Punk CX podcast features a chat I had with Andrew Bialecki, the co-founder and co-CEO of Klaviyo, the autonomous B2C CRM that helps brands understand who their customers actually are – so every interaction feels personal. We talk about how customer experience is becoming autonomous, why every brand is becoming a service company, what organizations will need to do to make that shift, why the future is agent-to-agent, what the implications for brands are, and how we are also moving from vibe coding to vibe marketing. This interview follows on from my recent interview – Speed without alignment creates experience debt – Interview with Jamie Homen of Mural – and is number 590 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Catherine Hayden is the Chief Marketing Officer at Kate Farms, the #1 doctor-recommended plant-based nutrition brand. Since joining the company in 2018, she has helped scale Kate Farms through rapid growth, multiple funding rounds, and its acquisition by Danone, while building an omnichannel business spanning healthcare, direct-to-consumer, subscription, Amazon, and retail. Catherine began her career as a Registered Dietitian, giving her a unique perspective at the intersection of healthcare, nutrition, and consumer behavior. Today, she leads brand strategy, commercial growth, innovation, and integration across both healthcare and consumer channels. Kate Farms was founded to solve a deeply personal problem. After being diagnosed with cerebral palsy at age five, Kate struggled to tolerate existing nutrition formulas and relied on a feeding tube for nourishment. What began as a solution for one child has since grown into a company that has nourished more than 600,000 people. In this episode, Catherine shares how Kate Farms evolved from a healthcare-focused company into a high-growth Ecommerce and omnichannel brand, including lessons on building DTC alongside Amazon, uncovering customer insights that reshaped the business, and expanding awareness and access without sacrificing growth. In This Conversation We Discuss: [00:29] Intro [01:42] Serving customers across every life stage [02:02] Scaling impact from one success story [03:36] Validating demand before scaling [05:48] Episode Sponsor: Klaviyo [07:55] Learning complex channels through partnerships [10:36] Balancing trust with Ecommerce growth [12:32] Episode Sponsor: Intelligems [14:32] Using customer insights to guide strategy [17:40] Connecting brand awareness to conversions [19:13] Expanding reach while maintaining growth [22:13] Episode Sponsor: Electric Eye [23:20] Creating loyalty beyond product discounts [26:45] Winning customers through better products [27:17] Callout [27:27] Making great products easier to access Resources: Subscribe to Honest Ecommerce on Youtube Plant-based tube feeding formulas and shakes katefarms.com/ Follow Catherine Hayden linkedin.com/in/catherine-hayden-28233816 Migrate and grow more klaviyo.com/honest  Schedule an intro call with one of our experts electriceye.io/connect Book a demo today at intelligems.io/ If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

We went all-in on AI as a company, pulling our entire team off work every single Friday for six weeks, and it cost us thousands of dollars and a completely flat revenue month to pull off. That same experiment is now saving us well over six figures a year in automations alone.In this episode, Josh and Dylan break down exactly what happened during "AI Fridays," what blew their own minds, what it cost, and the four lessons every founder needs before throwing their own team into the deep end with AI.Inside this episode:The four levels of AI users, from "I just chat with it" to running parallel agents (and how to climb fast)Why the entire team abandoned ChatGPT for Claude, and what actually makes one AI "built for business"The live dashboard Dylan built in Claude to track the exact dollars and hours the team saved every single weekHow non-technical team members built customer support bots, client health scoring tools, and full landing pages with zero coding backgroundThe AI sales coach that grades every call straight from a Fireflies recording, plus a P&L tool that flags your weakest Klaviyo flows against industry benchmarksThe personal app Josh built for his wife in under a week (and why "I'm not technical" is no longer an excuse)What "usage," "context," "skills," and "connectors" really mean, and the $1,000 overage lesson nobody warns you aboutWhen to use Claude chat vs. Claude Coworker vs. Claude Code vs. Claude Design, and the one thing you should never let AI do for youThis wasn't cheap and it wasn't comfortable, but the speed the team moves now made every dollar worth it. If you feel behind on AI and have no clue where to even start, this is the episode that shows you how to catch up fast.Loved this episode? Drop us a rating because we're going for #1 ecommerce podcast in the world and every single rating moves the needle.-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again►  Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | 

Subscribe to DTC Newsletter - https://dtcnews.link/signupThis Friday on AKNF we're handing over the feed for a special preview of The World's Best Email and Retention Podcast.Your email account doesn't break all at once. It rots. Open rates slide, a quarter of your sends quietly route to spam, your list keeps growing while the people who actually click disappear. Jordan Gordon calls that a pooched account, and in this episode he lays out the full ten-step recovery his team runs when a brand hands them one.If you own a DTC brand or run its email and retention, this is the playbook for the moment results go sluggish and your first instinct is to send more, the exact move that dug the hole.What's inside:How to tell whether you're in spam or your audience has simply checked outWhy opens are the weakest predictor of a future visit, and what to segment on insteadThe rewarm vs. soft rewarm decision, and how 5,000 addresses beat 150,000Why two campaigns a week plus real flows beats 22 sends a monthThe email-only promotion that rebuilds engagement and deliverability at onceTreating SMS like a paid channel with a real cost per clickThe stale-repeat-buyer metric that tells you recovery is workingWho this is for: DTC founders, operators, and email marketers inheriting or rescuing an underperforming Klaviyo account.What to steal: the open-rate floor, the two-campaigns-a-week cadence, and the stale-repeat-buyer segment you can build in Klaviyo this afternoon.Liked the preview? Subscribe to The World's Best Email and Retention Podcast.Timestamps:00:00 Fixing a Pooched Email Account03:02 Set Realistic Expectations for Recovery07:43 When to Rewarm Your Email List11:47 Why Opens Are a Bad Metric18:36 Email-Only Promotions to Boost Engagement24:25 The Stale Repeat Buyer MetricSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF617Follow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

In this episode of the Inventory Genius Podcast, I'm serving up a major wake-up call for product-based business owners: revenue does not equal profit. If you've ever had a record-breaking sales month but still feel completely broke, or if you're making major business decisions based on a gut feeling rather than actual data, this episode is for you. I break down the massive misconception that growing your top-line revenue automatically means scaling your business. In fact, without a clear picture of your numbers, a product business can easily sell itself right out of business due to skyrocketing fulfillment costs and hidden inventory drains. I share the exact four-bucket framework I use with my clients to strip the emotion out of finances, stop the reactive discounting, and give you the ultimate roadmap to smart cash flow. Key Takeaways Feelings Are Not a Financial Strategy: Making reactive decisions based on emotion leads to overstocking, undercharging, and unnecessary discounting. Data gives you the confidence to say yes or no to hires, ad spend, and wholesale inquiries. The Revenue Trap: Product businesses can easily grow themselves out of business if their cost of goods sold (COGS) is too high or if inventory is mismanaged. Your Secret Weapon: Gross margin is the single most overlooked and underutilized number in a product business, but it serves as the absolute backbone of a sustainable brand. The 4 Buckets of Numbers To make your data easy to digest, I break down your business metrics into four distinct categories: Revenue & Sales: Total sales, sales by revenue stream (e-commerce, wholesale, brick-and-mortar), average order value (AOV), and units per transaction (UPT). Profitability: Gross margin per product, total COGS (materials, packaging, labor), and net profit/loss. This is where vanity metrics end and true scaling begins. Inventory & Cash Flow: The value of inventory on hand, inventory turn (what's moving vs. sitting), and cash in versus cash out. Customer Metrics: New vs. returning customer ratios, email list growth, and store/website conversion rates. These allow you to accurately predict future revenue trends. Your Financial Hygiene Rhythm Different numbers require a different review process. I recommend establishing a dedicated routine—like our signature Money Mondays—to check in on your business health. The Weekly Checklist - Total revenue (this week vs. last week)- Units sold by product category or brand- Average order value (AOV)- New email subscribers or customer acquisition numbers- Cash balance in your dedicated inventory checking account- Outstanding invoices or bills due- Top-selling products- Ad spend vs. revenue generated from ads The Monthly Checklist - Total revenue vs. the prior month and the same month last year- Breakdown of revenue by specific revenue stream- Gross margin by your top 5 products or brands (be ruthless here!)- Total cost of goods sold (COGS) for the month- Full financial review (Profit & Loss statement and Balance Sheet)- New vs. returning customer ratios- Total marketing spend vs. total revenue generated Work with Me - https://www.ciarastockeland.com/work-with-meVisit the Bookstore - https://www.ciarastockeland.com/bookstoreSign Up for Free Weekly Tips and Trainings - https://www.ciarastockeland.com/subscribe More About the Episode Sponsor:Simply Lynn's Creative (https://simplylynnscreative.com/) - With real retail roots and 225+ brands served since 2018, Simply Lynn's Creative partners with retailers and product-based businesses on branding, Shopify website design, and Klaviyo email marketing. They build the strategy, the systems, and the confidence to help you grow a brand that looks the part and sells to match! Use code CS15 at checkout, and save 15% off anything in the Resources Shop!

In this episode of the Inventory Genius Podcast, I'm serving up a major wake-up call for product-based business owners: revenue does not equal profit. If you've ever had a record-breaking sales month but still feel completely broke, or if you're making major business decisions based on a gut feeling rather than actual data, this episode is for you. I break down the massive misconception that growing your top-line revenue automatically means scaling your business. In fact, without a clear picture of your numbers, a product business can easily sell itself right out of business due to skyrocketing fulfillment costs and hidden inventory drains. I share the exact four-bucket framework I use with my clients to strip the emotion out of finances, stop the reactive discounting, and give you the ultimate roadmap to smart cash flow. Key Takeaways Feelings Are Not a Financial Strategy: Making reactive decisions based on emotion leads to overstocking, undercharging, and unnecessary discounting. Data gives you the confidence to say yes or no to hires, ad spend, and wholesale inquiries. The Revenue Trap: Product businesses can easily grow themselves out of business if their cost of goods sold (COGS) is too high or if inventory is mismanaged. Your Secret Weapon: Gross margin is the single most overlooked and underutilized number in a product business, but it serves as the absolute backbone of a sustainable brand. The 4 Buckets of Numbers To make your data easy to digest, I break down your business metrics into four distinct categories: Revenue & Sales: Total sales, sales by revenue stream (e-commerce, wholesale, brick-and-mortar), average order value (AOV), and units per transaction (UPT). Profitability: Gross margin per product, total COGS (materials, packaging, labor), and net profit/loss. This is where vanity metrics end and true scaling begins. Inventory & Cash Flow: The value of inventory on hand, inventory turn (what's moving vs. sitting), and cash in versus cash out. Customer Metrics: New vs. returning customer ratios, email list growth, and store/website conversion rates. These allow you to accurately predict future revenue trends. Your Financial Hygiene Rhythm Different numbers require a different review process. I recommend establishing a dedicated routine—like our signature Money Mondays—to check in on your business health. The Weekly Checklist - Total revenue (this week vs. last week)- Units sold by product category or brand- Average order value (AOV)- New email subscribers or customer acquisition numbers- Cash balance in your dedicated inventory checking account- Outstanding invoices or bills due- Top-selling products- Ad spend vs. revenue generated from ads The Monthly Checklist - Total revenue vs. the prior month and the same month last year- Breakdown of revenue by specific revenue stream- Gross margin by your top 5 products or brands (be ruthless here!)- Total cost of goods sold (COGS) for the month- Full financial review (Profit & Loss statement and Balance Sheet)- New vs. returning customer ratios- Total marketing spend vs. total revenue generated Work with Me - https://www.ciarastockeland.com/work-with-meVisit the Bookstore - https://www.ciarastockeland.com/bookstoreSign Up for Free Weekly Tips and Trainings - https://www.ciarastockeland.com/subscribe More About the Episode Sponsor:Simply Lynn's Creative (https://simplylynnscreative.com/) - With real retail roots and 225+ brands served since 2018, Simply Lynn's Creative partners with retailers and product-based businesses on branding, Shopify website design, and Klaviyo email marketing. They build the strategy, the systems, and the confidence to help you grow a brand that looks the part and sells to match! Use code CS15 at checkout, and save 15% off anything in the Resources Shop!

Bob Verlaat and Nick Nijhof are Amsterdam-based entrepreneurs and Co-Founders of Hears, the fast-growing hearing protection brand redefining earplugs through premium design and industry-leading sound clarity. Prior to Hears, the duo successfully scaled luxury sleep wellness brand Dore & Rose to $30M in revenue, building deep expertise in branding, Ecommerce, and consumer behavior. Their entrepreneurial journey has been shaped by creating products that solve real consumer problems while building emotionally resonant brands. After Bob experienced hearing damage and persistent tinnitus from loud music, the pair became increasingly aware of the global problem of noise-induced hearing loss and the lack of earplugs people actually wanted to wear. Existing products compromised sound quality, looked unattractive, and failed to fit seamlessly into modern lifestyles. Driven by that personal frustration, Bob and Nick spent 1.5 years researching and developing Hears from scratch, investing in patented filter technology and an award-winning heart-shaped design focused on preserving natural sound while protecting hearing. Since launching in 2024, Hears has generated $7M in first-year revenue, won the Red Dot Design Award, and partnered with globally recognized brands and venues including Yves Saint Laurent and Pacha Ibiza. In This Conversation We Discuss: [00:32] Intro [00:58] Launching products with clear positioning  [01:31] Solving everyday problems through Ecommerce  [03:14] Leveraging past mistakes to scale faster  [06:33] Episode Sponsor: Klaviyo [08:32] Finding product ideas through personal pain  [09:49] Testing creatives to accelerate growth  [11:01] Balancing brand building with direct sales  [11:57] Leveraging organic content before paid scaling  [13:51] Episode Sponsor: Intelligems [15:52] Optimizing products for global scalability  [19:14] Episode Sponsor: Electric Eye [20:23] Designing products customers instantly notice  [22:20] Protecting products through patented innovation  [23:25] Callout [23:34] Using social proof to increase conversions  Resources: Subscribe to Honest Ecommerce on Youtube Engineered for maximum sound blocking, reduce disruptive noise, helping you fall asleep faster, stay asleep longer and wake up fully rested hears.com/ Follow Bob Verlaat linkedin.com/in/bobverlaat/ Follow Nick Nijhof https://www.linkedin.com/in/nicknijhof/ Book a demo today at intelligems.io/ Migrate and grow more klaviyo.com/honest  Schedule an intro call with one of our experts electriceye.io/connect If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Jason Zigelbaum is the solo founder behind Zigpoll—the zero-party data platform trusted by Sony, HP, Kraft Heinz, and Hallmark.  Zigpoll collected over 100 million survey responses and counting. Third-party cookies are going away. Ad platforms are losing signal. Brands that don't collect first-party data are flying blind. Zigpoll fixes that.  Zigpoll makes it dead simple to launch contextual surveys that ask the right questions, at the right time, in the right channel so brands can stop guessing and start knowing.  How brands use Zigpoll:  - Discover how customers found you with post-purchase surveys - Improve products with real customer feedback  - Boost sales with on-site CRO surveys - Recover lost sales with abandoned cart & exit intent surveys  - Segment audiences by demographics and psychographics for higher-ROI campaigns  What makes it easy:  - No code. Installs on Shopify in seconds  - Surveys in any language with built-in translation  - Conditional logic and follow-up questions that dig deeper  - Triggers for post-purchase, abandoned cart, fulfillment, exit intent  - Deliver via SMS, email, or on-site  - Pipes data directly into Klaviyo, ActiveCampaign, Gorgias & more In This Conversation We Discuss:  [00:00] Intro [02:31] Starting with what you already know  [04:35] Uncovering your business blind spots  [07:38] Lowering mental friction for your users  [09:06] Eliminating the guesswork from strategies  [11:07] Callouts [11:07] Catching errors with your users' feedback  [13:35] Segmenting buyers to understand habits  [17:24] Using AI as a powerful force multiplier [22:21] Testing concepts without real users  Resources: Subscribe to Honest Ecommerce on Youtube Survey & feedback platform.zigpoll.com/ Follow Jason Zigelbaum LinkedIn linkedin.com/in/jason-zigelbaum If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

 Takeaways Las colaboraciones deben ser genuinas y bidireccionales. Las automatizaciones son clave para el éxito en e-commerce. La serie de bienvenida ayuda a capturar clientes potenciales. El costo de adquisición de clientes está en aumento. Más tráfico no soluciona problemas de conversión. Es crucial entender el valor de vida del cliente. Las automatizaciones deben ser personalizadas según el cliente. El abandono de carrito es una oportunidad de venta. La visualización de estrategias ayuda a la comprensión. Los recursos gratuitos pueden facilitar la implementación de automatizaciones. Chapters 00:00 Introducción y Agradecimientos 02:31 Importancia de las Automatizaciones en E-Commerce 09:03 Serie de Bienvenida: Capturando Clientes 18:24 Valor de Vida del Cliente y Retención 19:48 Automatización de Abandono de Navegación 23:41 Automatización de Abandono de Carrito 27:07 Visualización de Automatizaciones y Recursos 31:59 Cierre y Próximos Pasos   Recursos mencionados en este episodio:

Hilary Dubin is co-CEO and head of Jones' digital product & behavioral support program. She graduated from the University of Pennsylvania magna cum laude, majoring in cognitive science with a concentration in computation and cognition, an honors thesis on the effects of gender, realism, and role of virtual agents, and a minor from Wharton in consumer psychology.  She worked in David Brainard's visual neuroscience lab for 3 years and published 4 papers and supplementary materials on illumination discrimination (color perception). After Penn, she was selected as one of ten Americans to be a Ventures Fellow in the Excel Ventures incubator program in Tel Aviv, and continued on to be the inaugural member, and later program lead, of the US Associate Product Manager Program at Atlassian.  She worked as a product manager at Atlassian for 5 years, ultimately as Head of Confluence Editions & Admin Experience where she launched Confluence Premium & Free into multi-million dollar product offerings with 2M+ users. She hired & managed two PMs and lead a team of over 30 developers.  Prior to founding Jones, she and Caroline founded Cozier together, a sleep & loungewear brand designing ethical, effortlessly chic garments for every/body. Hilary started vaping casually in 2017 when the JUUL seemed relatively harmless and fun.  When the world went on lockdown in 2020, her casual vaping habit became a daily crutch for coping with stress and working from home. After over a year of unsuccessful cold-turkey quit attempts, she finally kicked her vaping habit in 2022 when Caroline suggested she try NRT.  Outside of work, Hilary loves hiking, backcountry skiing, trying to find the best burger in NYC, and playing with other people's dogs. In This Conversation We Discuss: [00:00] Intro [02:34] Creating products from personal pain points [06:52] Sponsor: Klaviyo  [08:59] Meeting potential customers where they are [10:47] Adapting products based on user feedback [13:48] Testing market demand with waitlists [16:02] Sponsor: Electric Eye [17:10] Maximizing personal networks for growth [18:34] Gathering behavioral data in early days [19:52] Callouts [20:02] Launching a product to engaged audiences  [22:09] Sponsor: Intelligems [24:09] Pivoting marketing to bridge early limitations [26:24] Driving organic traffic with relatable content  [30:33] Adding modern value to traditional products Resources: Subscribe to Honest Ecommerce on Youtube Nicotime mints and social app to quit vaping quitwithjones.com/ Follow Hilary Dubin linkedin.com/in/hilary-dubin-374156b4/ Follow Caroline Vasquez Huber linkedin.com/in/caroline-vasquez-huber Book a demo today at intelligems.io/ Schedule an intro call with one of our experts electriceye.io/connect Get your free demo klaviyo.com/honest If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Most brands have heard of domain warmup. When you're setting up a new Klaviyo account, you don't just blast your entire list on day one - you start small, build gradually, and let inbox providers get to know you as a sender. That part tends to make sense to people. What doesn't get talked about nearly enough is what comes after that. Warmup isn't a one-time thing you do at the beginning and then forget about. It's a tool you can come back to - and for a lot of brands, it's something their account needs right now and they don't even know it. If your open rates have been sliding for months, if your deliverability feels off, or if you've just done a major list clean, a proper warmup might be exactly how you course correct. Because the conditions in your account today are not the same as when you first set it up - and acting like nothing has changed is how deliverability problems get worse without anyone noticing. This episode is also the natural follow-up to last week's conversation about list health. Cleaning your list resets your audience. A warmup is how you rebuild your sender reputation on top of that cleaner foundation. One without the other is only half the fix. In this episode, I walk through how to know if your account needs a warmup, what the process actually looks like in practice, and the biggest mistake brands make when they try to do it themselves. ✨ In this episode, you'll learn: Why domain warmup isn't just for new accounts - and when to come back to it The open rate number that signals something is genuinely wrong with your deliverability Why you should always check your authentication settings before starting a warmup What DKIM, SPF, and DMARC records are and why they matter for your sender reputation What a phased warmup actually looks like inside Klaviyo, step by step What to watch between each send and when to pause before moving forward The biggest mistake brands make when running a warmup (and why patience is the whole point) Why list health and domain warmup go hand in hand - and why doing one without the other isn't enough Warmup isn't a one-time credential you earn and keep forever. It's more like ongoing maintenance - and it's a lot easier to be proactive about than reactive about. Work with Joy Joya: https://joyjoya.com

If you've ever fantasized about packing up your life, leaving the US, and actually doing the damn thing — this episode is your sign. I'm sitting down with Alicia Sanchez, founder of Felicita & Faustina studio shop, marketing expert with 20+ years in the game (American Express, ESPN, Klaviyo — the girl's got credentials), and now a full-time entrepreneur living her best life in Southern Spain with her wife and six-year-old daughter. She bought a house. In cash. For under $70K. And she wants you to know it's more doable than you think.We get into the real — not the Instagram-filtered version. The financial planning, the digital nomad visa process, what attorneys actually cost (hint: not $10K), the tax reality, and why the thing that changed her life the most wasn't the house or the visa. It was watching her daughter have a childhood. This one's going to make you ask yourself: what's really keeping you?WE GET INTO: 00:38 — Intro: Alicia's back + why this episode exists03:07 — Who was Alicia before all of this?05:23 — What her Dominican grandmothers taught her about money09:03 — Why she said "hell no" to corporate10:35 — Build your business before you quit11:13 — Why corporate stability is a lie15:05 — Why Spain (she lived there before)17:11 — The decision: February 202518:23 — The timeline: pods, visa, house20:41 — Financial planning behind the move22:06 — Buying a house in cash under $70K24:50 — Digital nomad visa explained27:07 — Biggest misconceptions about Spain30:08 — What attorneys actually cost (not $10K)33:07 — Bringing family on your visa34:25 — Documentation you need to qualify36:22 — The tax reality40:50 — How their daughter's life transformed42:33 — What's really keeping you?KEY TAKEAWAYS:Don't wait to quit before you start building — start now, quietly, while you're still employedCorporate "stability" is a mask. You can be laid off tomorrow. Build income outside your W-2The digital nomad visa: apply in Spain (not the US) and get 3 years instead of 1You do NOT need to spend $10K to get your visa. The government fee is set. Be an educated consumerAs a Latino/a, after 2 years on the digital nomad visa, you can switch to permanent residency through your lineageFor the digital nomad visa, max 20% of your income can come from Spain — the rest must come from outside the countryClean, consistent bookkeeping and invoices are your best friend when applyingA 5-bedroom home in Southern Spain — bought in cash, under $70K. Eliminating a mortgage changes everythingSpain does a quarterly tax system. Know this before you goThe lifestyle shift is real. No active shooter drills. No metal detectors. Their daughter just went on a museum field tripYou are one decision away from a completely different lifeEPISODE RESOURCES:Episode 269: How To Be A Money Making Mama | Alicia Sanchez Unlock your Puerto Rican Citizenship Relocation & Immigration specialists in Andalucía – tell them YQD sent you!CONNECT WITH ALICIA:InstagramYouTube TAKE THE NEXT STEP:Yo Quiero Dinero Private MembershipRead my book, Financially Lit!Leave me a voicemailThis episode of Yo Quiero Dinero was produced by Heart Centered Podcasting. Hosted on Acast. See acast.com/privacy for more information.

Ethan Haber is an inventor, founder, and CEO who built Happy Habitats—an award-winning, industry-recognized small-pet products brand—from the ground up with no outside funding.  Under his leadership, the company achieved distribution across North America and beyond, brought the business to six figures in 2025, and earned multiple Best in Show awards at Superzoo and Global Pet Expo.  Ethan is credited as a key inventor on Happy Habitats' Halo and Roam products, which are protected by U.S. utility patents #12,219,927 and #12,465,021, and he is launching a new product with a major big-box retailer next month.  In This Conversation We Discuss: [00:00] Intro [01:49] Identifying niches with stagnant innovation  [04:10] Partnering with experienced agencies  [04:56] Sponsor: Migrate [06:54] Scaling into national retail chains  [09:08] Finding the right marketplace partner  [10:20] Sponsor: Intelligems [12:18] Shifting ad spend to marketplace advertising  [14:00] Starting complementary product ecosystems [15:01] Callouts [15:11] Persisting through buyer objections  [16:29] Maximizing cost efficiency in product design [17:08] Sponsor: Electric Eye [00:00] Maximizing cost efficiency in product design  Resources: Subscribe to Honest Ecommerce on Youtube Walk Your Hamster Anywhere happyhabitats.net/ Follow Ethan Haber linkedin.com/in/ethan-haber-124040168/ Book a demo today at intelligems.io/ Migrate and grow more klaviyo.com/honest Schedule an intro call with one of our experts electriceye.io/connect If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Sean Wendt is the founder of dtcmvp. dtcmvp connects shopify partners with leaders at established brands. From intros to insights, they handle everything: you reach your ideal audience, build a better product, and attract more brands.  In This Conversation We Discuss: [00:00] Intro [01:30] Understanding prospects' rejection [05:48] Defining the role of outbound sales reps [10:54] Crafting a strong offer for your outreach [12:29] Callouts [12:39] Increasing discovery with paid consultations [15:00] Aligning solutions with existing goals [21:51] Determining the right time to scale outreach  [24:39] Designing workflows around busy calendars  Resources: Subscribe to Honest Ecommerce on Youtube Shopify's Modern Expert Network dtcmvp.com    Follow Sean Wendt  linkedin.com/in/seanwendt If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Send us Fan MailRecent developments across the enterprise software landscape underscore a dual narrative of rapid AI-driven innovation alongside growing skepticism around how value is measured and delivered. Critiques such as the limited practical relevance of metrics like AWU from Salesforce highlight the disconnect that can emerge between vendor messaging and CIO priorities, even as the broader ecosystem accelerates toward agentic and automated capabilities. Companies like Incubeta and Intentsify are expanding data-driven and agentic offerings, while Klaviyo integrates with ChatGPT to embed conversational intelligence into marketing workflows. Enterprise application vendors are also advancing domain-specific innovation, with Unanet targeting GovCon growth automation, Aptean enhancing routing intelligence, and Oracle and Sage introducing AI-driven enhancements across financial services and ERP platforms such as Sage X3. Meanwhile, partnerships like Cognizant with Uniphore and acquisitions such as ActiveCampaign acquiring Feedback Intelligence reinforce a broader trend: enterprise systems are increasingly converging around AI-infused automation, but buyers must remain vigilant in distinguishing substantive capabilities from surface-level innovation narratives.In today's episode, we invited a panel of industry analysts for a live discussion on LinkedIn to analyze current enterprise software stories. We covered many grounds, including the direction and roadmaps of each enterprise software vendor. Finally, we analyzed future trends and how they might shape the enterprise software industry.Video: https://www.youtube.com/watch?v=usuYQZcFrRQQuestions for Panelists?