Podcasts about klaviyo

This episode is brought to you by Commerce.AI is reshaping the retail landscape faster than any technology in recent memory, but with the hype comes confusion — and a lot of big questions about what AI can actually do for retailers today.In this episode of Retail Remix, host Nicole Silberstein sits down with Andrew Bialecki, Co-founder and CEO of Klaviyo, to separate reality from speculation and explore how AI is changing marketing, customer service and the entire shopping experience.Andrew shares the origin story behind Klaviyo's “digital brain for businesses,” explains why retailers will increasingly become hybrid product-and-service companies, and breaks down the AI behaviors already shaping consumer expectations. He also takes a look into his crystal ball to offer a forward-looking perspective on how voice, avatars and in-store AI agents could define the next era of commerce.Key TakeawaysHow retailers will evolve into hybrid product-and-service brands as AI makes information and personalization easily accessible to all;Why multimodal AI — including chat, voice and in-store agents — could propel the next wave of omnichannel experiences;The role humans will continue to play in the AI future through creative direction, brand judgment and defining customer experience goals;What consumers actually want from AI: speed, summarization, better recommendations, and easier product discovery; Why the ability to do “napkin math” is critical for businesspeople of all stripes; andThe hardest thing about going from being a private to a public company.Related LinksExplore Klaviyo's AI-powered marketing and customer relationship toolsGet more retail industry insights from Retail TouchPointsSubscribe and catch up on all episodes of Retail Remix -----How to Win Customers Across Every ChannelThis guide from BigCommerce brings you expert insights on data, branding, and marketing to help you grow sales across every major channel. Read the Guide.

On this episode of Kaya Cast, host Tommy Truong sits down with John Shute, founder of Puff Creative, a cannabis marketing agency committed to changing lives through thoughtful branding and community impact. John shares his unlikely journey from the service industry to cannabis marketing, shaped by personal loss from the opiate crisis and a strong belief in social justice. He explains how Puff Creative helps dispensaries and brands grow by aligning branding with operations, building a solid foundation, and using data to drive every decision.Together they dive into practical playbooks: defining your tribe and brand story before spending on marketing; why a strong foundation—brand narrative, conversion-friendly websites, SEO, CRM systems, and clean data tracking—maximizes every dollar spent; the debate between native ecommerce versus all-in-one tech stacks and how to choose for your business; the essential focus on retention and lifetime value; how to track ROI with tools like GA4, Alpine IQ, SpringBig, and Klaviyo; the realities of PR, launches, and local strategy; red flags to watch for when vetting agencies; and what dispensaries should have in place before engaging external partners.John also shares Puff Creative Cares, their philanthropic work, and what's ahead with MJ Biz Con events and a bigger mission to support communities. If you're a retailer or brand in cannabis looking to scale with integrity and results, this episode is for you.Find Puff Creative at puffcreative.com and connect with John Shute on LinkedIn. John Shute is a leading expert in the cannabis industry, with over 10 years of experience in marketing and branding. He is the founder and CEO of PufCreativ, a full-service creative agency that specializes in the cannabis space.With a background in advertising and design, John has a keen eye for creating visually stunning and impactful campaigns for his clients. His passion for the cannabis industry stems from his belief in the healing properties of the plant and the potential for growth in the emerging market.Through his work at PufCreativ, John has helped numerous cannabis businesses elevate their brands and stand out in a crowded market. His expertise in branding, packaging, and digital marketing has led to successful campaigns for both established companies and startups.John is also a sought-after speaker and consultant, sharing his knowledge and insights on the intersection of cannabis and marketing. He has been featured on various podcasts and industry events, discussing the latest trends and strategies in cannabis branding and advertising.With his extensive experience and passion for the industry, John Shute is a valuable guest for any cannabis business podcast, offering valuable insights and practical tips for success in the ever-evolving cannabis landscape.Find out more about PufCreativ at:https://pufcreativ.com/https://www.linkedin.com/in/john-shute-pufcreativ/https://www.linkedin.com/company/pufcreativ/ 00:00 Introduction to Kaya Cast00:11 Journey into the Cannabis Industry03:22 Marketing and Operations Alignment05:22 Technological Impact on Cannabis Marketing07:45 Building a Strong Brand Foundation10:28 Effective Customer Retention Strategies15:55 The Role of PR in Cannabis Marketing18:08 Maximizing Marketing Spend22:25 Choosing the Right Tech Stack23:02 The Importance of Understanding Your Tech Stack23:45 All-in-One Solutions vs. Custom Tech Stacks24:21 Innovative Technologies for Cannabis Brands25:06 The Role of Mobile Apps in Brand Marketing26:22 Maximizing E-commerce and CRM Capabilities27:51 The Power of Email Marketing29:22 Key Metrics for E-commerce Success30:21 Benchmarking and Competitive Analysis33:00 Internal Resources and Effective Communication36:17 Red Flags When Choosing an Agency39:11 Corporate Responsibility and Community Engagement42:17 Conclusion and Contact Information #kayacast #cannabis #tips #dispensaries #business #podcast

Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we're passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. n Episode #153, we're flipping the script: Liz interviews Laryssa to explore the story behind Joy Joya, the evolution of her career, and the lessons she's learned from nearly a decade of helping jewelry brands grow. From leaving the East Coast, to building a marketing agency from the ground up, to navigating burnout, reinvention, and shifting business models — Laryssa shares openly about the realities of entrepreneurship and the creative, strategic, and personal growth that comes with it. You'll also hear what inspires her outside of jewelry, what success means to her right now, and which marketing philosophies continue to guide her work.

If you run a product-based or e-commerce business and want your marketing to work harder for you, this episode is packed with practical advice. I'm joined by Naomi Davies of NMD Marketing, who specialises in paid social and Klaviyo email for fashion, lifestyle and beauty brands. She shares clear, no-nonsense insights that apply to businesses of any size.We talk about the basics many brands miss — including email automations, customer journeys and simple improvements that make a big difference. Naomi also explains how organic content and paid ads support each other, and why you can't rely on ads alone to fix weak messaging or creative.You'll learn:What to check when auditing your marketing channelsWhy testing needs to be ongoing, not a one-off taskWhy ROAS isn't the best measure of success — and what to track insteadHow to understand your cost per acquisition (and why it matters)How to communicate higher pricing with confidenceWhat premium brands get wrong online — and how to avoid those mistakesWhy showing up as the founder can genuinely improve resultsIf you want practical steps to improve your marketing, strengthen your positioning and make your brand feel more premium without overcomplicating things, this episode will be really useful.USEFUL RESOURCESNMD Marketing Website https://www.nmdmarketing.co.uk/NMD Marketing Instagram https://www.instagram.com/nmd_marketing/Naomi Davies LinkedIn https://www.linkedin.com/in/naomimdavies/LET'S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you'd like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Support this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support

Takeaways:Preparar ofertas y campañas con anticipación es crucial para el Buen Fin.Usar anuncios probados y directos maximiza la efectividad de las campañas.Ajustar el presupuesto según el rendimiento diario es esencial para el éxito.WhatsApp ofrece tasas de apertura y clics más altas que el correo electrónico.La segmentación adecuada de audiencias maximiza el impacto de las campañas.Revi se integra con Shopify para facilitar la gestión de campañas de marketing.Las campañas pequeñas pueden ser muy efectivas, especialmente con recordatorios.La personalización de mensajes es clave para que parezcan más personales y efectivos.Chapters:00:00 - Introducción al Buen Fin03:00 - Estrategias de Anuncios06:00 - Uso de WhatsApp para Marketing09:00 - Segmentación de Audiencias12:00 - Integración de Shopify y Revie15:00 - Errores Comunes y Consejos18:00 - Impacto de las Campañas Pequeñas21:00 - Flujos Automatizados24:00 - Importancia de la Personalización27:00 - Limitaciones Técnicas y Soluciones  Recursos mencionados en este episodio: ✅ Descarga tu checklist BFCM aquí: ed-digital.com/BFCM

In this Black Friday-themed episode of the Simple and Smart SEO Show, Crystal Waddell welcomes John Hogan, co-founder of Grid and Pixel. We dive deep into how e-commerce businesses, especially those on Shopify, can use personalized and fully automated email flows to drive more revenue. Learn the secrets to converting visitors with targeted popups, the importance of various email flows (including abandoned cart, product browse, and post-purchase), and how Grid and Pixel streamlines everything with AI. Whether you're a seasoned email marketer or just starting out, this episode is packed with practical tips for boosting Black Friday and year-round sales.Key Takeaways:Automated Email Wins: Grid and Pixel helps brands automate both email campaigns and flows for increased sales and reduced workload.Email Flows Matter: Key flows like welcome series, abandoned cart, and post-purchase emails can significantly boost revenue.Personalization Drives Conversions: Tailored product recommendations and content outperform generic blasts.Shopify Email vs Klaviyo: Shopify email works for automations but struggles with high bounce rates in campaigns—Klaviyo or Omnisend are stronger choices.Time-Saving AI: Grid and Pixel acts like an AI-powered marketing assistant, reducing the need for costly agencies.Episode Highlights:"We realized quickly that store owners didn't want to implement email marketing themselves. They either didn't have time or didn't want to learn." – John Hogan"A product browse email can drive as much revenue as abandoned checkout emails over time." – John Hogan"Shopify email has a bounce problem—it's great for automations, but campaigns can get shut down due to high bounce rates." – John HoganListener Action Items:Audit Your Email Flows: Review whether you've set up all the essential flows—welcome series, abandonments, post-purchase, win-backs, etc.Test New Opt-in Offers: Swap out tired 10% discoText me your questions or comments!Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You're not alone. That's why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let's make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

AI that sells, reasons, and closes like your top rep? It sounds terrifying—but it's not. Amanda Kahlow's Superhumans are proving that automation doesn't erase people; it elevates them. Her team rewards employees who replace their own jobs with AI by promoting them, not firing them. And her customers? They're seeing sales cycles shrink from 22 days to 2 and average deal sizes double.In this episode, Zapier CEO Wade Foster and Amanda dig into what “AI-led growth” really means—and why the smartest move in 2025 isn't resisting AI, it's learning how to lead with it. They unpack why 76% of 1Mind's pipeline now comes from their own AI, and how org charts are evolving around a new role: the agent manager.It's a grounded, surprisingly human look at the future of work—and a reminder that the best way to stay relevant is to build the AI version of your best self. As Amanda puts it: “Your sellers hallucinate—AIs do it less.”Learn more about Zapier! https://bit.ly/3IFKUiI************************Agents of Scale is a show about real stories of AI transformation. Hosted by Zapier CEO Wade Foster, each episode features a candid conversation with a C-suite leader who's scaling AI across their organization, turning early experiments into lasting change. From mindset shifts to automation breakthroughs, these are the untold stories behind the enterprise AI wave.If you're interested in real-world applications of AI, automation strategy, or how business leaders are navigating digital transformation, this show is worth a listen.If you like hearing how companies like Zapier, Klaviyo, Newfront, Gamma, and Gainsight are using AI to solve real problems and scale smarter, you'll find these conversations both practical and inspiring.This podcast is a great listen if you're searching for topics like AI in business, enterprise automation, how companies are using AI in the real world, artificial intelligence strategy at Klaviyo or Gainsight, or what digital transformation looks like at scale. You'll also find it helpful if you're looking for AI case studies, automation in the workplace, or examples of C-suite leadership driving innovation with AI.Zapier is a no-code automation tool that empowers you to automate your work across 5,000+ apps—so you can move forward at growth speed. Spend less time on busy work and more time focused on what matters most. Get started with Zapier for free at: https://zpr.io/XUiAHTJw2csjSubscribe to the Zapier YouTube channel so you don't miss other important tutorials and integrations: https://www.youtube.com/ZapierNeed customer support? https://zapier.com/app/get-help PRODUCED BY: https://aipodcast.ing

AI agents aren't just a futuristic idea anymore. They're showing up in every tool ecommerce teams use, from Shopify Sidekick and Klaviyo to Google Ads and Gorgias. But as David Brudenell, CEO of Decidr, pointed out on Add To Cart, most teams still treat AI like a virtual assistant for repetitive tasks. The real power comes when you teach agents to chase outcomes, not instructions.In this playbook:Why outcome-driven AI agents outperform task-based automationsHow dynamic nudges can respond to real customer behaviour, not rigid templatesHow to train agents to think in margins, lifetime value and profitable product recommendationsHow AI can clean and interpret data to surface insights fasterWhy clean, connected data is the foundation for every effective AI agentHow to plug agents into your team's daily workflow so insights move at the speed of ecommerceConnect with DavidExplore DecidrSonia Friedrich's EpisodeMike Rhode's EpisodeSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

For years, the retail playbook was simple: Cut the price, drive the sale. But in the age of AI, the playbook is changing every day.And while Black Friday and Cyber Monday (BFCM) are still the biggest shopping days of the year, the strategies driving them are shifting beneath retailers' feet as brands try to keep up with the rapidly evolving consumer habits fueled by technological advancements.In this episode, we sit down with Jamie Domenici, CMO of Klaviyo, a marketing platform for e-commerce businesses, to dive into the evolving consumer psyche, explaining how customers are moving beyond just chasing discounts. She details the immediate, massive impact of agentic AI on consumer habits, forcing brands to be quicker, smarter and more adaptable than ever before. Domenici outlines how businesses must shift their focus from single-transaction sales to building deep, lasting customer relationships through personalization tactics and make an effort to gain a deep understanding of what truly drives purchase decisions in the new era of retail.The key takeawaysAI is transforming the shopping experience, making it more personalized and efficient.Consumers are spending earlier this holiday season, indicating a shift in shopping habits.Based on consumer behavior, brands are moving away from deep discounts and focusing on building customer loyalty.Brands must capture every interaction with customers to enhance their shopping experience.The pandemic significantly accelerated the shift toward digital shopping and consumer engagement.Creative marketing and brand identity remain crucial in a world increasingly driven by AI.Consumers are spending more time on product views, demonstrating a focus on purchase consideration before the final transaction.The future of retail will be shaped by how well brands adapt to AI and consumer expectations. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If Shopify is the body of your ecommerce business, Klaviyo's the heartbeat — connecting data, customers, and sales. But does every brand actually need it? Or is Klaviyo just the industry's favorite buzzword?

We continue Erin's Birthday Celebration with a spotlight on actor Colin Farrell. Erin A. joins Erin to talk about what first made them fans, why they admire Farrell's work, some of their favorite performances, and much more. Consider supporting us on Patreon: ⁠https://www.patreon.com/itsafandomthingpod⁠. For links to all our socials and past episodes, visit our website: ⁠https://itsafandomthingpod.com/⁠ Discord: ⁠⁠⁠⁠⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠⁠⁠⁠⁠ You can follow Fergie on TikTok: ⁠https://www.tiktok.com/@schroederandfergs⁠ Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We continue Erin's Birthday Celebration with a spotlight on actor Colin Farrell. Erin A. joins Erin to talk about what first made them fans, why they admire Farrell's work, some of their favorite performances, and much more. Consider supporting us on Patreon: ⁠https://www.patreon.com/itsafandomthingpod⁠. For links to all our socials and past episodes, visit our website: ⁠https://itsafandomthingpod.com/⁠ Discord: ⁠⁠⁠⁠⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠⁠⁠⁠⁠ You can follow Fergie on TikTok: ⁠https://www.tiktok.com/@schroederandfergs⁠ Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

Christmas 2025 is shaping up to be a season of cautious confidence — and coziness. With thanks to this episode's sponsor Faire (https://faire.com/) Use the code 'GamePlan25' to claim 50% off and free shipping with your first order!Hi, I'm Catherine Erdly. In this episode of The Resilient Retail Game Plan, I'm sharing insights from my Forbes.com research, drawing on data from Shopify, Etsy, Klaviyo, LoyaltyLion and more to reveal what shoppers are really planning this festive season.Discover why UK consumers are expected to spend over £91 billion, how AI is reshaping holiday shopping, and why “comfort, connection and coziness” are the emotional triggers driving this year's trends. I'll also break down what all this means for independent retailers — from loyalty strategies to smarter stock planning — so you can make this Christmas your most profitable yet.Make sure you grab my freebie at http://resilientretailclub.com/freebieMentioned in this episode:Freebie downloadStock Freebie

האם מנהלי שיווק באמת צריכים להתעניין בעבירוּת אימיילים?למנהלי שיווק לא באמת אכפת לכם משיעורי פתיחה, וגם לא ממוניטין של כתובת IP או דומיין וגם לא אכפת להם אילו רשומות קיימות או חסרות ב- DNS. ואתם יודעים מה? זה ממש בסדר. זה באמת לא צריך לעניין אותם.​מה שבאמת מעניין אותם הוא השורה התחתונה. התוצאה העסקית.אבל הנה הבעיה: כשהאימיילים שהארגון שולח נוחתים בספאם או נחסמים, המשפך השיווקי מתכווץ. פחות אנשים רואים את המסרים השיווקיים שלכם, מה שמוביל לפחות מעורבות, ופוגע ישירות במכירות ובהחזר על ההשקעה.מנהלי שיווק מכירים היטב את המונח "מדיה מבוזבזת" – מונח שמאוד רלוונטי בפרסום מסורתי. בזבוז שכזה באימייל מרקטינג, הנובע מעבירות לא טובה, הוא מושג שמנהלי שיווק עשויים להתעלם ממנו, אבל הנזק שלו לשורה התחתונה הוא עצום. בין אם אתם מנהלי שיווק, או בעלי עסקים עצמאיים, בסוף השנה, כשאתם מסתכלים על ה-ROI שלכם, תשאלו את עצמכם: כמה מהתקציב שלי בוזבז, כמה הכנסות, עסקאות ולקוחות הפסדתי, כי המסר שלי פשוט לא הגיע ליעד?זו הסיבה שעבירוּת אימיילים היא נושא אסטרטגי, בליבת העסק. וזו הסיבה שמנהלי שיווק חייבים לשים אותה בראש סדר העדיפויות בתכנון השנתי.מתכננים תקציב ל-2026 - איך להוכיח ROI מאימייל מרקטינג?לקראת סוף שנה מנהלי שיווק בוודאי עוסקים בבניית תקציב לשנה הבאה. איך מחלקות השיווק מצדיקות את ההשקעה באימייל מרקטינג? החזר ההשקעה (ROI) הממוצע של אימייל מרקטינג הוא פנומנלי, ומתשאולים שנעשו בעבר הגיע ל-44 דולר על כל דולר שהושקע. מערכת הדיוור Klaviyo פרסמה לא מזמן יחס גבוה בהרבה מזה. אבל התמקדות בהחזר השקעה גבוה גורם לעסקים לפספס הזדמנויות שהן עדיין מוצלחות, גם אם החזר ההשקעה שלהן הוא נמוך יותר.מחלקות שיווק ואנשי אימייל מרקטינג נוטים להתמקד בעיקר במדדי engagement, כגון שיעורי הפתיחה והקלקות. אבל נתונים אלה במקרים רבים, מנופחים ולא מדויקים, בגלל שינויי הפרטיות של אפל שהוצג ב-2021. למרות שחלפו יותר מ-4 שנים מאז, רוב מערכות הדיוור ממשיכות להציג נתונים מנופחים שלא מתייחסים ל-MPP.במקום זה, נסו להציג להנהלה מדדים עסקיים קשים:מחזור עסקי (Revenue): האם אתם יודעים לשייך הכנסות ישירות מקמפיינים ספציפיים באימייל מרקטינג? שיפור יחס המרה (Conversion Rate): הראו איך קמפיין ממוקד גרם ליותר הרשמות, הורדות, או רכישות באתר.עלות מול תועלת: הראו כמה עולה לכם להחזיק לקוח פעיל באמצעות email nurturing, לעומת העלות של הבאת לקוח חדש מערוצים אחרים.​הנה קטע קצר מתוך הפודקאסט שערכתי עם: Chad S.White, מחבר הספר Email Marketing Rules מהם המדדים (KPIs) שבאמת חשובים באימייל מרקטינג? (ואלה שלא)קצת כמו הבדיחה על הפיל והעיוורים, זה תלוי את מי אתם שואלים. אם להסתכל דרך המשקפיים שאני מסתכל דרכן - משקפי ה-deliverability - ומה שאני מתמקד בו תחילה בתהליכי ליווי של חברות ומדוורים, הם מדדים שחייבים להתמקד בהם, אחרת כל מה שתעשו לא יסיט אתכם מהכיוון הנכון.מדדים חיוביים שצריך להתמקד בהם:מעורבות (Engagement): חלק משמעותי ממנגנון סינון האימיילים של ספקיות האימייל הגדולות מתבסס על נתוני אינגייג'מנט. צריך לזכור שספקיות האימייל רואות הרבה מאוד מדדים, שמדוורים, וגם מערכות הדיוור אינן מסוגלות בכלל למדוד. צריך להסתכל מעבר לפתיחות וההקלקות שמנופחות בנתוני שווא. צריך לעודד נמענים להגיב (reply) לאימיילים ולהעביר לאחרים. זה אינדיקטור חיובי.מדדים עסקיים קשים ויחס המרה (Conversion): אלו מדדים שבוחנים את ההשפעה של פעילות הדיוור על מכירות. אמנם קשה לבודד את פעילות הדיוור ולשייך דווקא רכישה ספציפית לפעילות דיוור כי לעיתים תכופות נעשו פעולות שיווקיות נוספות כדי לתמוך במכירה הזאת, שאולי במייל האחרון הייתה באימייל. מדדים שליליים שחייבים לעקוב...

If you've logged into Canva lately, you might've seen the announcement: you can now design emails and export the HTML to use in your email marketing platform. Sounds cool, right? But before you dive in and start redesigning all your campaigns in Canva's new tool, there are a few things you should know. In this episode, I'm breaking down what this new feature actually looks like in practice, how it works with email platforms like Klaviyo, and a few limitations and quirks that might not be obvious at first glance. If you're wondering whether Canva's email design tool is a game-changer or just another shiny object… this is for you.   Inside this episode: What Canva's HTML email designer can (and can't) do What happens when you import your Canva email into Klaviyo A few things to look out for before using this in your biz The workaround you might consider if you're feeling adventurous What to do instead of rushing into a tool just because it's new   _______   Holiday Podcast Episodes & Resources http://ecommercebadassery.com/holidaypodcast   _______ Full Episode Show Notes http://ecommercebadassery.com/353   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683  

In this episode of How to Ride a Roller Coaster, host David Ezell sits down with Perry Sheraw — a pioneer in marketing automation and customer experience strategy. Long before tools like HubSpot and Klaviyo became industry staples, Perry was building CRM systems from scratch, connecting call centers to digital marketing, and architecting the early blueprints of what we now call customer journey design.Together, David and Perry explore how founders and teams can bridge the gap between marketing and sales, transform chaos into consistency, and design systems that build trust over time — not just conversions. They dig into:Why marketing and sales silos still exist (and how to break them)How to map your customer journey using a whiteboard, not a dashboardBuilding automations that feel human — from welcome emails to onboarding flowsThe psychology behind customer trust and why email still outperforms socialNew frontiers in automation, including WhatsApp integration and conversational AIHow to “turn the lights on” in your marketing house — and stop losing leads you've already paid forWhether you're an entrepreneur trying to scale your first system or a marketing leader rethinking automation strategy, this episode offers a grounded, tactical approach to customer-centric growth.Perry Sheraw is a strategist, consultant, and speaker specializing in marketing automation and customer experience frameworks. She's led marketing and call center operations for highly regulated industries, built cross-functional CRM systems, and currently advises companies on scaling automation with empathy. Perry is also writing a forthcoming book on marketing automation frameworks for young professionals — a practical guide on integrating automation and selling it to the C-suite.Learn more at perrysheraw.comShow links:• Connect with Perry on LinkedIn• HubSpot – hubspot.com• Mailchimp – mailchimp.com• Klaviyo – klaviyo.com• Seth Godin – “Permission Marketing”• Neil Patel – neilpatel.comHigh-level takeaways:• “If you invite people to your house and then leave, that's what it's like sending paid traffic without follow-up.”• “Automation isn't about removing the human — it's about meeting them where they are.”• “Start your customer journey on a whiteboard, not in a platform.”• “Marketing and sales are two halves of the same customer conversation.”

Today on our show:Implications of Amazon Working with OpenAI and ChatGPTShopify Reports Great Q3 EarningsSome of the Worst Mistakes I Made First Time as CEOKlaviyo's Earnings Answer Some Key Questions- and finally, The Investor Minute which contains 5 items this week from the world of venture capital, acquisitions, and IPOs.Today's episode is sponsored by Rithum.https://www.rmwcommerce.com/ecommerce-podcast-watsonweeklyThis podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

In this archive episode, we dive into email marketing strategy and how e-commerce merchants can maximize its potential. Andriy Boychuk, founder at flowium.com, an email marketing agency for e-commerce, shares strategies for improving your setup, metrics, and overall performance. He explains how to effectively grow your email list before major sales seasons like Black Friday or Cyber Monday, the power of segmentation, and the critical importance of email deliverabilityTopics discussed in this episode:  Why merchants feel they are not maximizing email marketing.Why planning ahead for Q4 sales is extremely important.The four key segments for Black Friday/Cyber Monday.How to convert traffic into email subscribers before sales season.What early bird and giveaway strategies grow your list.How segmentation can multiply your campaign revenue.Links & Resources Website: https://flowium.com/LinkedIn: https://www.linkedin.com/in/andriyboychuk/Instagram: https://www.instagram.com/andriyboychuk/Twitter: https://twitter.com/aboychuk Get access to more free resources by visiting the show notes at https://tinyurl.com/2v2wkw4w______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don't miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Episode #358 - The Essential Guide to Domain Verification for Ecommerce Brands Ever throw a party and forget to tell the bouncer who's on the list? Suddenly your best friends are stuck outside while total randos waltz right in. That's basically what happens when you skip domain verification - and your emails are the ones getting bounced.

We are kicking off Erin's Birthday Month with a look at actor Ryan Gosling. Tiff joins Erin to discuss what made them fans, why they think Ryan is such a versatile actor, some of their favorite roles, and they share their dream role for Gosling. Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. For links to all our socials and past episodes, visit our website: https://itsafandomthingpod.com/ Discord: ⁠⁠⁠⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

We are kicking off Erin's Birthday Month with a look at actor Ryan Gosling. Tiff joins Erin to discuss what made them fans, why they think Ryan is such a versatile actor, some of their favorite roles, and they share their dream role for Gosling. Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. For links to all our socials and past episodes, visit our website: https://itsafandomthingpod.com/ Discord: ⁠⁠⁠⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When you've been in eCommerce long enough, you start to see the cycles — the rise of new platforms, the decline of others, and the constant search for what's next. In this episode, I sit down with Neal Goyal, SVP at PostPilot, to talk about how he's helping brands rediscover one of the most powerful, proven, and now AI-enhanced channels out there: direct mail.  Neal shares how PostPilot is turning mail into a data-driven, performance-marketing channel for modern brands — one that's not only defensible against AI disruption, but also amplified by it. What I loved most about this conversation is Neal's clarity and conviction about where commerce is headed. He's seen the evolution of digital saturation, rising acquisition costs, and "tech bloat" — and he believes the brands that will win are those who balance smart automation with authentic connection.  PostPilot is doing just that, helping brands cut through the digital noise, drive measurable results, and build stronger customer relationships with physical mail — reinvented for today's marketers. Here are a few highlights from our conversation: *  AI Meets Direct Mail: How PostPilot uses data and automation to make direct mail as dynamic and trackable as digital.   * Defensible Channels: Why direct mail remains one of the few marketing channels that AI can't replace — but can help scale.   * The Meta for Mail: How PostPilot is creating an acquisition engine that behaves like a digital ad platform, with the intimacy of print.   * Performance That's Measurable: How brands can track incrementality, integrate with Klaviyo, and optimize ROI in real time.   * Culture and Customer Obsession: The story behind PostPilot's founders and why customer service is their ultimate growth advantage.   Join me, Ramon Vela, as we listen to the episode to hear how Neal and the PostPilot team are reinventing an old-school medium for the modern era — proving that, in a world dominated by digital, real connection still delivers.   For more on PostPilot, visit: https://www.postpilot.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Saral - The Influencer OS: https://www.getsaral.com/demo SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above. 

We are back with another episode of Pop Culture and Fandom News! Carla from Ok, Real Quick, Kim from Big Reputations Pod, and Tiff join Erin to discuss the unnecessary sequel to Black Phone, the cancellation of Dexter: Original Sin, the Bruce Springsteen biopic Springsteen: Deliver Me From Nowhere, the trailer for the Silent Night, Deadly Night remake, and the panel shares some of their horror hot takes. Silent Night, Deadly Night trailer: https://youtu.be/wIi7YOvQe7s?si=zBoKtKzPHQE2_eDy Silent Night, Deadly Night red band trailer: https://youtu.be/gUBZGU423ok?si=8VrbNDmj23_6XXIl Silent Night, Deadly Night 2 "Garbage Day" clip: https://youtu.be/78sWq2JCauU?si=27VH2UMumoWPq_o6 Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠⁠⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

We are back with another episode of Pop Culture and Fandom News! Carla from Ok, Real Quick, Kim from Big Reputations Pod, and Tiff join Erin to discuss the unnecessary sequel to Black Phone, the cancellation of Dexter: Original Sin, the Bruce Springsteen biopic Springsteen: Deliver Me From Nowhere, the trailer for the Silent Night, Deadly Night remake, and the panel shares some of their horror hot takes. Silent Night, Deadly Night trailer: https://youtu.be/wIi7YOvQe7s?si=zBoKtKzPHQE2_eDy Silent Night, Deadly Night red band trailer: https://youtu.be/gUBZGU423ok?si=8VrbNDmj23_6XXIl Silent Night, Deadly Night 2 "Garbage Day" clip: https://youtu.be/78sWq2JCauU?si=27VH2UMumoWPq_o6 Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠⁠⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nate Davenport is the Founder & CEO of Nebu Clothing, an outdoor apparel brand built for performance, versatility, and heart. Before launching Nebu, Nate led a finance team at Zappos and served as an infantry squad leader in the U.S. Marines, where he learned the value of gear that works under real pressure.Nebu was born from frustration, products that changed for the sake of change, colors that blended into landscapes but not the spirit of adventure, and fits that never quite fit. Nate set out to fix that by building apparel that feels great, performs hard, and actually looks good.In this episode, Nate shares how he rebuilt his Shopify site from scratch in 36 hours after a crash, how he found the right manufacturing partners through hands-on trial and error, and how he defines success by community and craftsmanship, not scale alone.Whether you're an ecommerce founder navigating supply chain complexity or a brand builder chasing quality over quantity, Nate's story is a masterclass in learning fast, leading with purpose, and finding fulfillment beyond revenue.In This Conversation We Discuss:[00:26] Intro[01:09] Building products that solve real use problems[03:16] Turning frustration into a product opportunity[05:46] Building intuition through contrast and visits[10:25] Selling through friends before running paid ads[14:53] Stay updated with new episodes[15:03] Building profitability through paid learning[15:43] Turning events and emails into ad leverage[17:14] Sponsors: Electric Eye, Heatmap & Freight Right[21:50] Balancing goodwill with measurable profit[22:28] Moving fulfillment from warehouse to garage[27:01] Choosing product ideas by improving what exists[32:54] Redefining success beyond scale and revenue[36:42] Connecting community through personal supportResources:Subscribe to Honest Ecommerce on YoutubeEveryday active apparel nebuclothing.com/Follow Nate Davenport linkedin.com/in/nathan-davenport-327483186Schedule an intro call with one of our experts electriceye.io/connectClear, real-time data built for ecommerce optimization heatmap.com/honestTurn your domestic business into an international business freightright.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Oisin O'Connor is the CEO and co-founder of Recharge, the leading subscription management platform powering 75% of all Shopify subscriptions. Under his leadership, Recharge has become a critical infrastructure partner for over 30,000 brands, reaching 100 million subscribers and $100 million ARR.In this episode of DTC Pod, Oisin pulls back the curtain on what it really takes to win with subscriptions in today's DTC landscape. He shares insider strategies for subscriber growth, optimizing retention, and leveraging Recharge's newest AI-powered tools to minimize churn. Oisin also shares specific benchmarks every brand should measure, real-world examples of subscription funnels that convert, and actionable experiments operators can run to unlock long-term profitability and scale.Episode brought to you by StordInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Evolution of subscriptions in physical product e-commerce2. How to spot and create product-market fit 3. Differentiators that set Recharge apart from early competitors4. The compounding power of subscriptions for long-term growth5. Unit economics, LTV vs CAC, and why retention is king6. What best-in-class subscription brands do differently7. Optimizing conversion funnels for subscriber growth8. Subscription benchmarks: churn rates, retention, and second order metrics9. Reducing churn with data, cancellation flows, loyalty, and rewards10. Automations and integrating Recharge with supply chain and 3PL operations11. Leveraging AI Concierge for customer retention and support12. Evolving customer experience and the need for seamless subscription management13. How Recharge guides merchants with data, support, and innovation14. Experiments and mistakes founders make launching subscription brandsTimestamps00:00 Oisin's background, founding story, and early agency experiments04:06 The rise of Shopify and the breakthrough with Recharge05:19 The subscription model: initial skepticism and quirky early adopters06:47 Technical challenges in enabling subscriptions on Shopify09:00 First major subscription brand success story10:15 Compounding growth through subscriptions11:36 Legacy brands and decades-long customer retention13:06 Building DTC businesses with sustainable unit economics14:37 Lessons from TV advertising history and the narrowing of scalable models16:29 Key traits of successful subscription businesses17:09 Product, recurring need, and conversion strategy18:27 Understanding subscriber value and optimizing acquisition19:26 Retention: keeping customers post-acquisition  19:52 High-performing brands and funnel design20:05 Subscription by default, offers, upsells, and cross-sells21:39 Conversion tactics from PDP to post-checkout22:38 Benchmarks for healthy churn and retention23:06 How top brands reduce churn and track performance24:58 Recharge tools: analytics, cancellation flows, Klaviyo integration26:41 Rewards and automations to boost retention27:33 Automate flows for backend fulfillment and logistics28:20 Launching AI SMS concierge for subscriber experience29:40 Reducing customer service friction and delighting shoppers32:15 Customer experience as a core differentiator34:04 The competitive subscription landscape: Recharge's position35:41 Product innovation, support, and actionable guidance37:16 Data-driven product innovation and merchant success38:04 The future of subscription, retention, and platform innovation40:38 Biggest mistakes founders make with subscriptions41:58 Experiments founders should run with Recharge42:58 Where to connect with Oisin for advice and mentorshipShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokOisin O'Connor - Co-Founder and CEO of RechargeBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Happy Halloween! We are wrapping up Horror Month with a look at the John Carpenter classic, Halloween! Carla from 'Ok, Real Quick,' Kim from 'Big Reputations Podcast,' and Tiff join Erin to discuss why this film is the blueprint for many others, Laurie Strode as a final girl, Michael Myers as a villain, who taught Michael to drive, whether or not Dr. Loomis is a good doctor, and much more! Skit about Michael learning to drive: https://youtu.be/-c8jJRekwbA?si=vFZEzNToQJJr-LMl Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

Happy Halloween! We are wrapping up Horror Month with a look at the John Carpenter classic, Halloween! Carla from 'Ok, Real Quick,' Kim from 'Big Reputations Podcast,' and Tiff join Erin to discuss why this film is the blueprint for many others, Laurie Strode as a final girl, Michael Myers as a villain, who taught Michael to drive, whether or not Dr. Loomis is a good doctor, and much more! Skit about Michael learning to drive: https://youtu.be/-c8jJRekwbA?si=vFZEzNToQJJr-LMl Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

TakeawaysEl e-commerce enfrenta constantes sorpresas en la demanda.La planificación de inventario es crucial para el éxito.La experiencia del cliente es fundamental para la lealtad.Las promociones deben ser claras y atractivas.El uso de SMS marketing puede ser muy efectivo.La segmentación de clientes mejora la comunicación.Las herramientas tecnológicas son esenciales para la gestión.La retención de clientes se logra a través de experiencias únicas.La colaboración con influencers puede impulsar el crecimiento.La adaptabilidad es clave en el mundo del e-commerce.Chapters00:00 Desafíos en la Predicción de Inventario02:56 Crecimiento y Estrategias de Birdman05:37 La Experiencia de e-Commerce en Birdman08:56 Manejo de Fraudes en Ventas11:49 Preparación para Temporadas de Alta Demanda14:43 Estrategias de Adquisición de Clientes17:37 Innovaciones en Comunicación y Segmentación21:01 Retos y Oportunidades en el D2C23:50 Estrategias de Promoción y Bundles26:44 Uso de SMS y WhatsApp en Marketing29:45 Seguridad y Fraude en el e-Commerce36:04 Fraudes y Estafas en el Comercio Electrónico37:26 Estrategias de Mailing y Segmentación42:46 Posicionamiento en Marketplaces46:30 Gestión de Datos y Métricas en Campañas53:15 Fidelización y Recompra de Clientes  Recursos mencionados en este episodio: ✅ Descarga tu checklist BFCM aquí: ed-digital.com/BFCM

Kurt and Filip break down buy-two-get-two offers that crush percentage discounts, why five emails on Black Friday is actually conservative, and the three-week framework 8-figure brands use to win Q4. If you're planning to send a couple emails on Cyber Monday and call it done, this episode will make you rethink everything.SPONSORSSwym - Wishlists, Back in Stock alerts, & moregetswym.com/kurtCleverific - Smart order editing for Shopifycleverific.comZipify - Build high-converting sales funnelszipify.com/KURTLINKSFilip Pejic on X: https://x.com/BallinFilBedford Marketing: https://www.bedfordmarketing.co/The Paper Boy Newsletter: https://thepaperboy.beehiiv.com/WORK WITH KURTApply for Shopify Helpethercycle.com/applySee Our Resultsethercycle.com/workFree Newsletterkurtelster.comThe Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.

In this episode, we dive into how to turn order tracking from a common customer service headache into a powerful engine for repeat sales and revenue growth. Andrey, founder of parcelous.com, shares the major mistakes online sellers make after an order is placed and how a branded tracking page can solve customer frustration while simultaneously generating up to 10% more revenue. He reveals strategies for seamless integration, overcoming international shipping complexities, and using smart email notifications to drive upselling.Topics discussed in this episode:  Why neglecting post-purchase attention loses golden revenue opportunities. What messy international tracking does to ruin the customer experience. How a tracking page's upselling block generates additional revenue. What smart email notifications do to boost revenue via Klaviyo integration. How Parcelous finds every possible carrier for multi-country shipments. Why optimization can lead to up to 8-10% in additional revenue. How dropshippers can hide Chinese origin and carrier statuses. What custom statuses do to keep customers calm during shipping delays. Links & Resources Website: https://www.parcelous.com/Shopify App Store: https://apps.shopify.com/parcelousGet access to more free resources by visiting the show notes at https://tinyurl.com/544yfzy4______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don't miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

SummaryIn this engaging conversation, Ben Marks discusses the current state and future of PHP and Magento, emphasizing the importance of community involvement and the evolution of technology in e-commerce. He highlights the ongoing improvements in PHP, the challenges faced by Magento under Adobe, and the significance of intentionality in adapting to market changes, particularly with the rise of AI. The discussion also touches on personal experiences and insights gained from attending the e-commerce forum.TakeawaysPHP is not dying; it continues to evolve and improve.Magento's product updates have stalled under Adobe's management.Community engagement is crucial for the success of open-source projects.Intentionality in business practices can lead to significant improvements.AI is reshaping the e-commerce landscape and internal processes.Companies must adapt to changing customer behaviors and preferences.The importance of grassroots efforts in technology development.Networking and collaboration are key to thriving in the e-commerce space.Real-world applications of technology can enhance customer experiences.The future of e-commerce will be driven by innovation and adaptability.Chapters00:00 Introduction to PHP and E-commerce Dynamics02:28 The Evolution of PHP and Magento05:04 Community Engagement and Open Source Contributions08:12 Insights from the E-commerce Forum10:53 The Future of E-commerce and AI Integration

We are continuing Horror Month with another creature feature - Arachnophobia! Tiff is back to discuss how well the film holds up, the characters, and our thoughts on spiders. Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠⁠⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We are continuing Horror Month with another creature feature - Arachnophobia! Tiff is back to discuss how well the film holds up, the characters, and our thoughts on spiders. Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠⁠⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

Sonja Grasser is the Founder of Retention Theory, a consultancy helping CPG brands turn one-time buyers into loyal repeat customers through data-driven retention systems. With a background that spans law school, 60+ countries of travel, and hands-on work with brands like MaryRuth's Organics, Sonja brings a uniquely behavioral approach to customer retention: rooted in psychology, not playbooks.After landing in retention by accident as a German-speaking marketer, Sonja discovered her passion for understanding why customers buy, not just what they buy. Her global perspective and analytical mindset help founders identify churn before it happens, build smarter lifecycle flows, and create experiences that keep customers coming back.Whether you're a CPG founder tired of chasing acquisition or an operator ready to make retention your growth engine, Sonja shares a masterclass in turning customer behavior into predictable, sustainable revenue.In This Conversation We Discuss: [00:33] Intro[01:05] Helping brands turn retention into revenue[01:30] Connecting communication to customer longevity[02:08] Identifying patterns behind consumable success[02:55] Leveraging analytical thinking for stronger retention[04:00] Educating first-time buyers before selling again[05:25] Helping buyers at their exact stage of the journey[07:11] Designing flows that nurture interest into action[07:45] Applying retention rules across every direct channel[08:18] Stay updated with new episodes[08:29] Spotting churn before customers disappear[10:19] Timing recovery emails before customers drift away[11:39] Resolving customer issues before they walk away[12:27] Setting triggers that match real customer behavior[14:16] Focusing on results-driven storytelling for CPG[15:26] Evaluating why memberships don't always translate[16:36] Building loyalty from your first 100 buyers[17:07] Layering time data to reveal true retention health[19:08] Applying psychology to make retention truly workResources:Subscribe to Honest Ecommerce on YoutubeHelps Ecommerce brands with retention marketing retentiontheory.com/Follow Sonja Grasser linkedin.com/in/sonjagrasserIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

On this week's episode of Pop Culture and Fandom News, Tiff joins Erin to discuss the upcoming HBO Max series "Welcome to Derry," the movie "Friendship," Paul Rudd's characters, the trailer for Sam Raimi's "Send Help," and MTV shutting down some of their UK stations. Send Help trailer: https://youtu.be/R4wiXj9NmEE?si=nqM4gM-N4jB1sDrX Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠⁠⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

On this week's episode of Pop Culture and Fandom News, Tiff joins Erin to discuss the upcoming HBO Max series "Welcome to Derry," the movie "Friendship," Paul Rudd's characters, the trailer for Sam Raimi's "Send Help," and MTV shutting down some of their UK stations. Send Help trailer: https://youtu.be/R4wiXj9NmEE?si=nqM4gM-N4jB1sDrX Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠⁠⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

TakeawaysLa experiencia del cliente es clave en el e-commerce.El merchandising digital debe reflejar el merchandising físico.Las fotos de productos deben ser de alta calidad y consistentes.La estructura del producto es esencial para la navegación.Los sistemas de POS deben estar integrados con el e-commerce.La data es fundamental para la toma de decisiones.Errores comunes incluyen la falta de categorización adecuada.La experiencia del cliente debe ser seamless entre canales.Las métricas de conversión son cruciales para el éxito.La educación del cliente es parte del proceso de transición.Sound Bites"La experiencia digital debe guiar al cliente.""La data es lo más importante en el e-commerce.""La experiencia del cliente debe ser seamless." Chapters00:00 Introducción y Conexiones Personales04:45 Trayectoria en el Retail y E-commerce10:11 Merchandising: De lo Físico a lo Digital15:03 Estrategias de Presentación de Productos20:06 Errores Comunes en Merchandising Digital28:04 La Importancia de las Imágenes en E-commerce31:11 Desafíos en la Captura de Imágenes de Productos34:07 Conectando Tiendas Físicas y Online36:44 La Experiencia del Cliente en el Comercio Unificado38:37 Unificando Sistemas de Venta40:34 Cierre y Contacto con Carla Irizarry  Recursos mencionados en este episodio: ✅ Descarga tu checklist BFCM aquí: ed-digital.com/BFCM

Episode #355 - 10 Creative Holiday Offers That Don't Hurt Your Ecommerce Product Margins When you think “holiday offer,” you probably think discount. 20% off, 30% off… like Oprah's handing out promo codes: you get a discount, you get a discount, everybody gets a discount! But deep discounts aren't the only way to win during BFCM. In fact, for some brands, they do more harm than good — eroding margins, cheapening perception, and training your customers to only shop sales. In this episode, I'm sharing 10 creative, margin-friendly holiday offers that drive sales without cutting into your bottom line — plus tips to make them shine in both email and SMS. This is part of my BFCM Prep Series, where we're making sure your marketing is strategic, intentional, and designed to convert — not just add to the inbox chaos.

We are continuing our Horror Month celebration with a look at the 1990 horror comedy, Tremors! The hosts of It's a Dean Thing - Moth and Paula - along with Tiff, join Erin to discuss Val and Earl, Rhonda, the monster, and more. Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠⁠⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

We are continuing our Horror Month celebration with a look at the 1990 horror comedy, Tremors! The hosts of It's a Dean Thing - Moth and Paula - along with Tiff, join Erin to discuss Val and Earl, Rhonda, the monster, and more. Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠⁠⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On this week's episode of Pop Culture and Fandom News, the hosts of It's a Dean Thing—Moth and Paula—and Tiff join Erin to discuss the excitement for The Bride, the recent EA gaming buyout, the film Good Boy, the trailer for Pillion, and "fans" crossing the line with AI and Robin Williams. Watch the Pillion trailer here: https://youtu.be/b0zJwQuLFuA?si=qqaXqGSqvvewfNvW Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠⁠⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On this week's episode of Pop Culture and Fandom News, the hosts of It's a Dean Thing—Moth and Paula—and Tiff join Erin to discuss the excitement for The Bride, the recent EA gaming buyout, the film Good Boy, the trailer for Pillion, and "fans" crossing the line with AI and Robin Williams. Watch the Pillion trailer here: https://youtu.be/b0zJwQuLFuA?si=qqaXqGSqvvewfNvW Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠⁠⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

En el mundo del e-commerce, la mayoría de las marcas ponen toda su energía en atraer nuevos clientes, pero pocas se detienen a pensar qué pasa después de la primera venta. En un mercado cada vez más competitivo, la verdadera rentabilidad no está solo en vender más, sino en lograr que los clientes vuelvan. De eso sabe mucho Marco Romero, fundador y CEO de Endara Media, especialista en E-commerce Growth y mentor de tiendas online que buscan escalar sus ventas de forma sostenible. Una de las herramientas más efectivas, según Romero, es el email marketing. “Algo que me gusta siempre tomar en cuenta es la retención a través de correos electrónicos y, sobre todo, de las mismas plataformas digitales, tanto Meta como Google”, comenta. Explica que plataformas como Klaviyo permiten predecir el comportamiento del cliente y saber “si una persona te va a comprar en un mes o dos meses”. Sin embargo, aclara que muchos emprendedores no aprovechan esta ventaja: “Cuando te compran por primera vez, muchas veces tu marca se les olvida. Las personas ya no tienen esa atención que tenían tiempo atrás”. Por eso insiste en la importancia de crear automatizaciones que mantengan el contacto vivo. “Yo considero que todas las tiendas en línea deberían tener, como mínimo, de 7 a 8 automatizaciones para hacer el seguimiento a las personas que ingresan a la tienda, que dejan el carrito, que se suscriben al pop up de bienvenida, etc.”. Estas automatizaciones permiten medir cada acción del usuario y, a partir de eso, construir una estrategia de flujo que mantenga la comunicación constante con la audiencia. Pero la fidelización no se trata solo de vender. También implica educar y conectar emocionalmente con los clientes: “Al final del día tenemos que formar una comunidad, necesitamos que las personas estén conscientes del problema que sufren todos los días y qué pasaría si no aprovechan nuestro producto”. En ese sentido, Romero destaca que el correo electrónico no debe ser visto como una herramienta de venta agresiva, sino como un canal de valor: “Uno genera un impacto de educación y de hacerlos sentir dentro de una comunidad. Ahí las cosas van a cambiar y, si hiciste un buen trabajo durante todo el año, vas a tener una buena base de clientes que sólo llegan gracias al correo electrónico, de hasta un 60 por ciento de conversiones”. En cuanto a las automatizaciones clave, Marco detalla que “la automatización que todo el mundo tiene es la del carrito abandonado”, pero que hay otras igual de efectivas: “la del pop up con un descuento para captar correos, el seguimiento de la persona que ve un producto y luego abandona, la serie de recuperación de clientes, la estrategia de cross selling para aumentar el ticket promedio, y solicitar reseñas para nutrir la página con prueba social. Una estrategia que no puede faltar es atacar con contenido UGC”. Aun así, advierte que no todas las tácticas de venta funcionan igual. “Si ofrecemos un descuento muy agresivo, terminamos bajando el valor a nuestra marca. Lo que sí siempre recomiendo es no bajar precios, sino agregar valor a los productos para vender más”. El objetivo, dice, debe ser construir una marca sólida y confiable, no una que dependa de rebajas constantes para atraer compras. Romero también señala que en toda tienda existen ciertos productos que actúan como puerta de entrada. “Hay un solo producto o un ‘top 3' que siempre te van a comprar las personas en tu tienda. Esos son los productos de adquisición de clientes. Pero para retener tenemos que agregar los productos adicionales, que quizás no tienen tanta rotación, pero que a la gente le va a interesar porque ya conoce nuestros productos principales”. Y aunque aún no es una tendencia extendida, cree que el modelo de suscripción será el próximo paso natural en la región. “La suscripción no se ve tanto en Latinoamérica y eso va a llegar con mucha fuerza”, afirma. Este modelo ofrece previsibilidad financiera al negocio y una experiencia más personalizada al usuario, que recibe lo que necesita sin tener que volver a comprarlo manualmente. Para Marco, el secreto de escalar un e-commerce no está solo en atraer, sino en mantener viva la relación con el cliente. En entender que cada correo, cada automatización y cada interacción son una oportunidad para construir confianza. Porque en un mercado saturado de opciones, las marcas que ganan no son las que más venden, sino las que logran que los clientes vuelvan una y otra vez. Instagram: @marcoromer0 TikTok: @marcoromer0

We continue our celebration of Horror Month with a look at the 1985 film, Fright Night. Erin A and It's a Dean Thing's Paula join Erin to discuss how the film holds up after forty years, the vampire mythology, the characters, and the homoeroticism in the film. Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠⁠⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We continue our celebration of Horror Month with a look at the 1985 film, Fright Night. Erin A and It's a Dean Thing's Paula join Erin to discuss how the film holds up after forty years, the vampire mythology, the characters, and the homoeroticism in the film. Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠⁠⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

In this Q&A, I answer your biggest questions about building and scaling a newsletter in 2025. We cover everything from whether LinkedIn newsletters are still worth it, to what platform you should use (Beehiiv, Kit, Substack, or Klaviyo), and the most effective ways to grow your audience organically. I also share what I'd do if I had to start from scratch, how AI is reshaping content creation, when to pivot your strategy, and how to price your first sponsorships.FREE Guide: How to get your first 1000 newsletter subscribers in 30 days >>Episode Questions & Timestamps00:00 Introduction to Q&A00:26 The truth about LinkedIn newsletters in 202502:54 What newsletter business would you start if you had to begin from scratch tomorrow?07:43 Should you use Beehiiv, Kit, Substack, or Klaviyo?11:20 What are the best organic growth strategies for newsletters?14:06 How do you think about newsletter vs. YouTube content?16:16 How will AI impact the newsletter space?18:50 How do you decide when to pivot your content strategy?21:41 How should you communicate a publication name change to your audience?24:39 How do you approach newsletter sponsorship pricing?28:38 What's the best way to approach list cleaning and re-engagement?

On this week's episode of Pop Culture and Fandom News, Erin A. and Paula from It's a Dean Thing join Erin to discuss the show Smoke, the new Reading Rainbow, One Battle After Another, the trailer for Frankenstein, and the latest battle against AI. Trailer for Frankenstein: https://youtu.be/8aulMPhE12g?si=pouJsh2leOyDCLXa More info about Tilly Norwood and the threat to art: https://www.vanityfair.com/hollywood/story/ai-actor-tilly-norwood-controversy-hollywood-reacts?utm_source=facebook&utm_medium=social&utm_campaign=dhfacebook&utm_content=null&fbclid=IwQ0xDSwNJIPhleHRuA2FlbQIxMQABHrvHyJnfzBbpvzjKYfvwtxaK_5fbHBahyPZp3V4R45kfBvJevD-d6vU1vaPu_aem_5unKzepI8s-dKdst2wzt8g Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠⁠⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On this week's episode of Pop Culture and Fandom News, Erin A. and Paula from It's a Dean Thing join Erin to discuss the show Smoke, the new Reading Rainbow, One Battle After Another, the trailer for Frankenstein, and the latest battle against AI. Trailer for Frankenstein: https://youtu.be/8aulMPhE12g?si=pouJsh2leOyDCLXa More info about Tilly Norwood and the threat to art: https://www.vanityfair.com/hollywood/story/ai-actor-tilly-norwood-controversy-hollywood-reacts?utm_source=facebook&utm_medium=social&utm_campaign=dhfacebook&utm_content=null&fbclid=IwQ0xDSwNJIPhleHRuA2FlbQIxMQABHrvHyJnfzBbpvzjKYfvwtxaK_5fbHBahyPZp3V4R45kfBvJevD-d6vU1vaPu_aem_5unKzepI8s-dKdst2wzt8g Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠⁠⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

Klaviyo Just Launched Customer Hub: Is It Worth It for Your eCommerce Store? Klaviyo just quietly rolled out a brand-new tool called Customer Hub, and it might be the next big thing for your eCommerce biz… or just another shiny object. Either way, it deserves a closer look. In this episode, we're breaking it all down—from the good, the bad, and the meh. I'm laying out what Customer Hub actually is, how it works, and whether it's a smart addition to your tech stack… or just another distraction. What you'll learn: What Klaviyo's Customer Hub actually does and how it compares to Shopify's native tools Who this new feature is actually good for (and who should skip it) Why I'm not 100% sold on it, even though it's kinda cool The pros, the cons, and the sneaky AF launch strategy What features are missing and why that matters How to know if your customers will even use it My fave alternatives and how to test before you commit _______   Full Episode Show Notes http://ecommercebadassery.com/348   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683     This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy