Podcasts about klaviyo

I'm Jandre, founder of V8 Media (Top 1% Digital Agency) & V8 Capital. We've worked with over 500 businesses since 2018 and generated nearly 1.4 billion in sales for small DTC brands. Through investing in and scaling multiple businesses, I've discovered patterns in what separates high-performing e-commerce stores from the rest — and today's episode is packed with those insights.Got a question? Email me at jandre@v8media.co.za

If Shopify is the body of your ecommerce business, Klaviyo's the heartbeat — connecting data, customers, and sales. But does every brand actually need it? Or is Klaviyo just the industry's favorite buzzword?

We continue Erin's Birthday Celebration with a spotlight on actor Colin Farrell. Erin A. joins Erin to talk about what first made them fans, why they admire Farrell's work, some of their favorite performances, and much more. Consider supporting us on Patreon: ⁠https://www.patreon.com/itsafandomthingpod⁠. For links to all our socials and past episodes, visit our website: ⁠https://itsafandomthingpod.com/⁠ Discord: ⁠⁠⁠⁠⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠⁠⁠⁠⁠ You can follow Fergie on TikTok: ⁠https://www.tiktok.com/@schroederandfergs⁠ Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

Christmas 2025 is shaping up to be a season of cautious confidence — and coziness. With thanks to this episode's sponsor Faire (https://faire.com/) Use the code 'GamePlan25' to claim 50% off and free shipping with your first order!Hi, I'm Catherine Erdly. In this episode of The Resilient Retail Game Plan, I'm sharing insights from my Forbes.com research, drawing on data from Shopify, Etsy, Klaviyo, LoyaltyLion and more to reveal what shoppers are really planning this festive season.Discover why UK consumers are expected to spend over £91 billion, how AI is reshaping holiday shopping, and why “comfort, connection and coziness” are the emotional triggers driving this year's trends. I'll also break down what all this means for independent retailers — from loyalty strategies to smarter stock planning — so you can make this Christmas your most profitable yet.Make sure you grab my freebie at http://resilientretailclub.com/freebieMentioned in this episode:Freebie downloadStock Freebie

האם מנהלי שיווק באמת צריכים להתעניין בעבירוּת אימיילים?למנהלי שיווק לא באמת אכפת לכם משיעורי פתיחה, וגם לא ממוניטין של כתובת IP או דומיין וגם לא אכפת להם אילו רשומות קיימות או חסרות ב- DNS. ואתם יודעים מה? זה ממש בסדר. זה באמת לא צריך לעניין אותם.​מה שבאמת מעניין אותם הוא השורה התחתונה. התוצאה העסקית.אבל הנה הבעיה: כשהאימיילים שהארגון שולח נוחתים בספאם או נחסמים, המשפך השיווקי מתכווץ. פחות אנשים רואים את המסרים השיווקיים שלכם, מה שמוביל לפחות מעורבות, ופוגע ישירות במכירות ובהחזר על ההשקעה.מנהלי שיווק מכירים היטב את המונח "מדיה מבוזבזת" – מונח שמאוד רלוונטי בפרסום מסורתי. בזבוז שכזה באימייל מרקטינג, הנובע מעבירות לא טובה, הוא מושג שמנהלי שיווק עשויים להתעלם ממנו, אבל הנזק שלו לשורה התחתונה הוא עצום. בין אם אתם מנהלי שיווק, או בעלי עסקים עצמאיים, בסוף השנה, כשאתם מסתכלים על ה-ROI שלכם, תשאלו את עצמכם: כמה מהתקציב שלי בוזבז, כמה הכנסות, עסקאות ולקוחות הפסדתי, כי המסר שלי פשוט לא הגיע ליעד?זו הסיבה שעבירוּת אימיילים היא נושא אסטרטגי, בליבת העסק. וזו הסיבה שמנהלי שיווק חייבים לשים אותה בראש סדר העדיפויות בתכנון השנתי.מתכננים תקציב ל-2026 - איך להוכיח ROI מאימייל מרקטינג?לקראת סוף שנה מנהלי שיווק בוודאי עוסקים בבניית תקציב לשנה הבאה. איך מחלקות השיווק מצדיקות את ההשקעה באימייל מרקטינג? החזר ההשקעה (ROI) הממוצע של אימייל מרקטינג הוא פנומנלי, ומתשאולים שנעשו בעבר הגיע ל-44 דולר על כל דולר שהושקע. מערכת הדיוור Klaviyo פרסמה לא מזמן יחס גבוה בהרבה מזה. אבל התמקדות בהחזר השקעה גבוה גורם לעסקים לפספס הזדמנויות שהן עדיין מוצלחות, גם אם החזר ההשקעה שלהן הוא נמוך יותר.מחלקות שיווק ואנשי אימייל מרקטינג נוטים להתמקד בעיקר במדדי engagement, כגון שיעורי הפתיחה והקלקות. אבל נתונים אלה במקרים רבים, מנופחים ולא מדויקים, בגלל שינויי הפרטיות של אפל שהוצג ב-2021. למרות שחלפו יותר מ-4 שנים מאז, רוב מערכות הדיוור ממשיכות להציג נתונים מנופחים שלא מתייחסים ל-MPP.במקום זה, נסו להציג להנהלה מדדים עסקיים קשים:מחזור עסקי (Revenue): האם אתם יודעים לשייך הכנסות ישירות מקמפיינים ספציפיים באימייל מרקטינג? שיפור יחס המרה (Conversion Rate): הראו איך קמפיין ממוקד גרם ליותר הרשמות, הורדות, או רכישות באתר.עלות מול תועלת: הראו כמה עולה לכם להחזיק לקוח פעיל באמצעות email nurturing, לעומת העלות של הבאת לקוח חדש מערוצים אחרים.​הנה קטע קצר מתוך הפודקאסט שערכתי עם: Chad S.White, מחבר הספר Email Marketing Rules מהם המדדים (KPIs) שבאמת חשובים באימייל מרקטינג? (ואלה שלא)קצת כמו הבדיחה על הפיל והעיוורים, זה תלוי את מי אתם שואלים. אם להסתכל דרך המשקפיים שאני מסתכל דרכן - משקפי ה-deliverability - ומה שאני מתמקד בו תחילה בתהליכי ליווי של חברות ומדוורים, הם מדדים שחייבים להתמקד בהם, אחרת כל מה שתעשו לא יסיט אתכם מהכיוון הנכון.מדדים חיוביים שצריך להתמקד בהם:מעורבות (Engagement): חלק משמעותי ממנגנון סינון האימיילים של ספקיות האימייל הגדולות מתבסס על נתוני אינגייג'מנט. צריך לזכור שספקיות האימייל רואות הרבה מאוד מדדים, שמדוורים, וגם מערכות הדיוור אינן מסוגלות בכלל למדוד. צריך להסתכל מעבר לפתיחות וההקלקות שמנופחות בנתוני שווא. צריך לעודד נמענים להגיב (reply) לאימיילים ולהעביר לאחרים. זה אינדיקטור חיובי.מדדים עסקיים קשים ויחס המרה (Conversion): אלו מדדים שבוחנים את ההשפעה של פעילות הדיוור על מכירות. אמנם קשה לבודד את פעילות הדיוור ולשייך דווקא רכישה ספציפית לפעילות דיוור כי לעיתים תכופות נעשו פעולות שיווקיות נוספות כדי לתמוך במכירה הזאת, שאולי במייל האחרון הייתה באימייל. מדדים שליליים שחייבים לעקוב...

If you've logged into Canva lately, you might've seen the announcement: you can now design emails and export the HTML to use in your email marketing platform. Sounds cool, right? But before you dive in and start redesigning all your campaigns in Canva's new tool, there are a few things you should know. In this episode, I'm breaking down what this new feature actually looks like in practice, how it works with email platforms like Klaviyo, and a few limitations and quirks that might not be obvious at first glance. If you're wondering whether Canva's email design tool is a game-changer or just another shiny object… this is for you.   Inside this episode: What Canva's HTML email designer can (and can't) do What happens when you import your Canva email into Klaviyo A few things to look out for before using this in your biz The workaround you might consider if you're feeling adventurous What to do instead of rushing into a tool just because it's new   _______   Holiday Podcast Episodes & Resources http://ecommercebadassery.com/holidaypodcast   _______ Full Episode Show Notes http://ecommercebadassery.com/353   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683  

In this episode of How to Ride a Roller Coaster, host David Ezell sits down with Perry Sheraw — a pioneer in marketing automation and customer experience strategy. Long before tools like HubSpot and Klaviyo became industry staples, Perry was building CRM systems from scratch, connecting call centers to digital marketing, and architecting the early blueprints of what we now call customer journey design.Together, David and Perry explore how founders and teams can bridge the gap between marketing and sales, transform chaos into consistency, and design systems that build trust over time — not just conversions. They dig into:Why marketing and sales silos still exist (and how to break them)How to map your customer journey using a whiteboard, not a dashboardBuilding automations that feel human — from welcome emails to onboarding flowsThe psychology behind customer trust and why email still outperforms socialNew frontiers in automation, including WhatsApp integration and conversational AIHow to “turn the lights on” in your marketing house — and stop losing leads you've already paid forWhether you're an entrepreneur trying to scale your first system or a marketing leader rethinking automation strategy, this episode offers a grounded, tactical approach to customer-centric growth.Perry Sheraw is a strategist, consultant, and speaker specializing in marketing automation and customer experience frameworks. She's led marketing and call center operations for highly regulated industries, built cross-functional CRM systems, and currently advises companies on scaling automation with empathy. Perry is also writing a forthcoming book on marketing automation frameworks for young professionals — a practical guide on integrating automation and selling it to the C-suite.Learn more at perrysheraw.comShow links:• Connect with Perry on LinkedIn• HubSpot – hubspot.com• Mailchimp – mailchimp.com• Klaviyo – klaviyo.com• Seth Godin – “Permission Marketing”• Neil Patel – neilpatel.comHigh-level takeaways:• “If you invite people to your house and then leave, that's what it's like sending paid traffic without follow-up.”• “Automation isn't about removing the human — it's about meeting them where they are.”• “Start your customer journey on a whiteboard, not in a platform.”• “Marketing and sales are two halves of the same customer conversation.”

Today on our show:Implications of Amazon Working with OpenAI and ChatGPTShopify Reports Great Q3 EarningsSome of the Worst Mistakes I Made First Time as CEOKlaviyo's Earnings Answer Some Key Questions- and finally, The Investor Minute which contains 5 items this week from the world of venture capital, acquisitions, and IPOs.Today's episode is sponsored by Rithum.https://www.rmwcommerce.com/ecommerce-podcast-watsonweeklyThis podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

In this archive episode, we dive into email marketing strategy and how e-commerce merchants can maximize its potential. Andriy Boychuk, founder at flowium.com, an email marketing agency for e-commerce, shares strategies for improving your setup, metrics, and overall performance. He explains how to effectively grow your email list before major sales seasons like Black Friday or Cyber Monday, the power of segmentation, and the critical importance of email deliverabilityTopics discussed in this episode:  Why merchants feel they are not maximizing email marketing.Why planning ahead for Q4 sales is extremely important.The four key segments for Black Friday/Cyber Monday.How to convert traffic into email subscribers before sales season.What early bird and giveaway strategies grow your list.How segmentation can multiply your campaign revenue.Links & Resources Website: https://flowium.com/LinkedIn: https://www.linkedin.com/in/andriyboychuk/Instagram: https://www.instagram.com/andriyboychuk/Twitter: https://twitter.com/aboychuk Get access to more free resources by visiting the show notes at https://tinyurl.com/2v2wkw4w______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don't miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Episode #358 - The Essential Guide to Domain Verification for Ecommerce Brands Ever throw a party and forget to tell the bouncer who's on the list? Suddenly your best friends are stuck outside while total randos waltz right in. That's basically what happens when you skip domain verification - and your emails are the ones getting bounced.

We are kicking off Erin's Birthday Month with a look at actor Ryan Gosling. Tiff joins Erin to discuss what made them fans, why they think Ryan is such a versatile actor, some of their favorite roles, and they share their dream role for Gosling. Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. For links to all our socials and past episodes, visit our website: https://itsafandomthingpod.com/ Discord: ⁠⁠⁠⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

When you've been in eCommerce long enough, you start to see the cycles — the rise of new platforms, the decline of others, and the constant search for what's next. In this episode, I sit down with Neal Goyal, SVP at PostPilot, to talk about how he's helping brands rediscover one of the most powerful, proven, and now AI-enhanced channels out there: direct mail.  Neal shares how PostPilot is turning mail into a data-driven, performance-marketing channel for modern brands — one that's not only defensible against AI disruption, but also amplified by it. What I loved most about this conversation is Neal's clarity and conviction about where commerce is headed. He's seen the evolution of digital saturation, rising acquisition costs, and "tech bloat" — and he believes the brands that will win are those who balance smart automation with authentic connection.  PostPilot is doing just that, helping brands cut through the digital noise, drive measurable results, and build stronger customer relationships with physical mail — reinvented for today's marketers. Here are a few highlights from our conversation: *  AI Meets Direct Mail: How PostPilot uses data and automation to make direct mail as dynamic and trackable as digital.   * Defensible Channels: Why direct mail remains one of the few marketing channels that AI can't replace — but can help scale.   * The Meta for Mail: How PostPilot is creating an acquisition engine that behaves like a digital ad platform, with the intimacy of print.   * Performance That's Measurable: How brands can track incrementality, integrate with Klaviyo, and optimize ROI in real time.   * Culture and Customer Obsession: The story behind PostPilot's founders and why customer service is their ultimate growth advantage.   Join me, Ramon Vela, as we listen to the episode to hear how Neal and the PostPilot team are reinventing an old-school medium for the modern era — proving that, in a world dominated by digital, real connection still delivers.   For more on PostPilot, visit: https://www.postpilot.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Saral - The Influencer OS: https://www.getsaral.com/demo SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above. 

We are back with another episode of Pop Culture and Fandom News! Carla from Ok, Real Quick, Kim from Big Reputations Pod, and Tiff join Erin to discuss the unnecessary sequel to Black Phone, the cancellation of Dexter: Original Sin, the Bruce Springsteen biopic Springsteen: Deliver Me From Nowhere, the trailer for the Silent Night, Deadly Night remake, and the panel shares some of their horror hot takes. Silent Night, Deadly Night trailer: https://youtu.be/wIi7YOvQe7s?si=zBoKtKzPHQE2_eDy Silent Night, Deadly Night red band trailer: https://youtu.be/gUBZGU423ok?si=8VrbNDmj23_6XXIl Silent Night, Deadly Night 2 "Garbage Day" clip: https://youtu.be/78sWq2JCauU?si=27VH2UMumoWPq_o6 Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠⁠⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

Nate Davenport is the Founder & CEO of Nebu Clothing, an outdoor apparel brand built for performance, versatility, and heart. Before launching Nebu, Nate led a finance team at Zappos and served as an infantry squad leader in the U.S. Marines, where he learned the value of gear that works under real pressure.Nebu was born from frustration, products that changed for the sake of change, colors that blended into landscapes but not the spirit of adventure, and fits that never quite fit. Nate set out to fix that by building apparel that feels great, performs hard, and actually looks good.In this episode, Nate shares how he rebuilt his Shopify site from scratch in 36 hours after a crash, how he found the right manufacturing partners through hands-on trial and error, and how he defines success by community and craftsmanship, not scale alone.Whether you're an ecommerce founder navigating supply chain complexity or a brand builder chasing quality over quantity, Nate's story is a masterclass in learning fast, leading with purpose, and finding fulfillment beyond revenue.In This Conversation We Discuss:[00:26] Intro[01:09] Building products that solve real use problems[03:16] Turning frustration into a product opportunity[05:46] Building intuition through contrast and visits[10:25] Selling through friends before running paid ads[14:53] Stay updated with new episodes[15:03] Building profitability through paid learning[15:43] Turning events and emails into ad leverage[17:14] Sponsors: Electric Eye, Heatmap & Freight Right[21:50] Balancing goodwill with measurable profit[22:28] Moving fulfillment from warehouse to garage[27:01] Choosing product ideas by improving what exists[32:54] Redefining success beyond scale and revenue[36:42] Connecting community through personal supportResources:Subscribe to Honest Ecommerce on YoutubeEveryday active apparel nebuclothing.com/Follow Nate Davenport linkedin.com/in/nathan-davenport-327483186Schedule an intro call with one of our experts electriceye.io/connectClear, real-time data built for ecommerce optimization heatmap.com/honestTurn your domestic business into an international business freightright.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Oisin O'Connor is the CEO and co-founder of Recharge, the leading subscription management platform powering 75% of all Shopify subscriptions. Under his leadership, Recharge has become a critical infrastructure partner for over 30,000 brands, reaching 100 million subscribers and $100 million ARR.In this episode of DTC Pod, Oisin pulls back the curtain on what it really takes to win with subscriptions in today's DTC landscape. He shares insider strategies for subscriber growth, optimizing retention, and leveraging Recharge's newest AI-powered tools to minimize churn. Oisin also shares specific benchmarks every brand should measure, real-world examples of subscription funnels that convert, and actionable experiments operators can run to unlock long-term profitability and scale.Episode brought to you by StordInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Evolution of subscriptions in physical product e-commerce2. How to spot and create product-market fit 3. Differentiators that set Recharge apart from early competitors4. The compounding power of subscriptions for long-term growth5. Unit economics, LTV vs CAC, and why retention is king6. What best-in-class subscription brands do differently7. Optimizing conversion funnels for subscriber growth8. Subscription benchmarks: churn rates, retention, and second order metrics9. Reducing churn with data, cancellation flows, loyalty, and rewards10. Automations and integrating Recharge with supply chain and 3PL operations11. Leveraging AI Concierge for customer retention and support12. Evolving customer experience and the need for seamless subscription management13. How Recharge guides merchants with data, support, and innovation14. Experiments and mistakes founders make launching subscription brandsTimestamps00:00 Oisin's background, founding story, and early agency experiments04:06 The rise of Shopify and the breakthrough with Recharge05:19 The subscription model: initial skepticism and quirky early adopters06:47 Technical challenges in enabling subscriptions on Shopify09:00 First major subscription brand success story10:15 Compounding growth through subscriptions11:36 Legacy brands and decades-long customer retention13:06 Building DTC businesses with sustainable unit economics14:37 Lessons from TV advertising history and the narrowing of scalable models16:29 Key traits of successful subscription businesses17:09 Product, recurring need, and conversion strategy18:27 Understanding subscriber value and optimizing acquisition19:26 Retention: keeping customers post-acquisition  19:52 High-performing brands and funnel design20:05 Subscription by default, offers, upsells, and cross-sells21:39 Conversion tactics from PDP to post-checkout22:38 Benchmarks for healthy churn and retention23:06 How top brands reduce churn and track performance24:58 Recharge tools: analytics, cancellation flows, Klaviyo integration26:41 Rewards and automations to boost retention27:33 Automate flows for backend fulfillment and logistics28:20 Launching AI SMS concierge for subscriber experience29:40 Reducing customer service friction and delighting shoppers32:15 Customer experience as a core differentiator34:04 The competitive subscription landscape: Recharge's position35:41 Product innovation, support, and actionable guidance37:16 Data-driven product innovation and merchant success38:04 The future of subscription, retention, and platform innovation40:38 Biggest mistakes founders make with subscriptions41:58 Experiments founders should run with Recharge42:58 Where to connect with Oisin for advice and mentorshipShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokOisin O'Connor - Co-Founder and CEO of RechargeBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Happy Halloween! We are wrapping up Horror Month with a look at the John Carpenter classic, Halloween! Carla from 'Ok, Real Quick,' Kim from 'Big Reputations Podcast,' and Tiff join Erin to discuss why this film is the blueprint for many others, Laurie Strode as a final girl, Michael Myers as a villain, who taught Michael to drive, whether or not Dr. Loomis is a good doctor, and much more! Skit about Michael learning to drive: https://youtu.be/-c8jJRekwbA?si=vFZEzNToQJJr-LMl Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

TakeawaysEl e-commerce enfrenta constantes sorpresas en la demanda.La planificación de inventario es crucial para el éxito.La experiencia del cliente es fundamental para la lealtad.Las promociones deben ser claras y atractivas.El uso de SMS marketing puede ser muy efectivo.La segmentación de clientes mejora la comunicación.Las herramientas tecnológicas son esenciales para la gestión.La retención de clientes se logra a través de experiencias únicas.La colaboración con influencers puede impulsar el crecimiento.La adaptabilidad es clave en el mundo del e-commerce.Chapters00:00 Desafíos en la Predicción de Inventario02:56 Crecimiento y Estrategias de Birdman05:37 La Experiencia de e-Commerce en Birdman08:56 Manejo de Fraudes en Ventas11:49 Preparación para Temporadas de Alta Demanda14:43 Estrategias de Adquisición de Clientes17:37 Innovaciones en Comunicación y Segmentación21:01 Retos y Oportunidades en el D2C23:50 Estrategias de Promoción y Bundles26:44 Uso de SMS y WhatsApp en Marketing29:45 Seguridad y Fraude en el e-Commerce36:04 Fraudes y Estafas en el Comercio Electrónico37:26 Estrategias de Mailing y Segmentación42:46 Posicionamiento en Marketplaces46:30 Gestión de Datos y Métricas en Campañas53:15 Fidelización y Recompra de Clientes  Recursos mencionados en este episodio: ✅ Descarga tu checklist BFCM aquí: ed-digital.com/BFCM

Kurt and Filip break down buy-two-get-two offers that crush percentage discounts, why five emails on Black Friday is actually conservative, and the three-week framework 8-figure brands use to win Q4. If you're planning to send a couple emails on Cyber Monday and call it done, this episode will make you rethink everything.SPONSORSSwym - Wishlists, Back in Stock alerts, & moregetswym.com/kurtCleverific - Smart order editing for Shopifycleverific.comZipify - Build high-converting sales funnelszipify.com/KURTLINKSFilip Pejic on X: https://x.com/BallinFilBedford Marketing: https://www.bedfordmarketing.co/The Paper Boy Newsletter: https://thepaperboy.beehiiv.com/WORK WITH KURTApply for Shopify Helpethercycle.com/applySee Our Resultsethercycle.com/workFree Newsletterkurtelster.comThe Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.

In this episode, we dive into how to turn order tracking from a common customer service headache into a powerful engine for repeat sales and revenue growth. Andrey, founder of parcelous.com, shares the major mistakes online sellers make after an order is placed and how a branded tracking page can solve customer frustration while simultaneously generating up to 10% more revenue. He reveals strategies for seamless integration, overcoming international shipping complexities, and using smart email notifications to drive upselling.Topics discussed in this episode:  Why neglecting post-purchase attention loses golden revenue opportunities. What messy international tracking does to ruin the customer experience. How a tracking page's upselling block generates additional revenue. What smart email notifications do to boost revenue via Klaviyo integration. How Parcelous finds every possible carrier for multi-country shipments. Why optimization can lead to up to 8-10% in additional revenue. How dropshippers can hide Chinese origin and carrier statuses. What custom statuses do to keep customers calm during shipping delays. Links & Resources Website: https://www.parcelous.com/Shopify App Store: https://apps.shopify.com/parcelousGet access to more free resources by visiting the show notes at https://tinyurl.com/544yfzy4______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don't miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

SummaryIn this engaging conversation, Ben Marks discusses the current state and future of PHP and Magento, emphasizing the importance of community involvement and the evolution of technology in e-commerce. He highlights the ongoing improvements in PHP, the challenges faced by Magento under Adobe, and the significance of intentionality in adapting to market changes, particularly with the rise of AI. The discussion also touches on personal experiences and insights gained from attending the e-commerce forum.TakeawaysPHP is not dying; it continues to evolve and improve.Magento's product updates have stalled under Adobe's management.Community engagement is crucial for the success of open-source projects.Intentionality in business practices can lead to significant improvements.AI is reshaping the e-commerce landscape and internal processes.Companies must adapt to changing customer behaviors and preferences.The importance of grassroots efforts in technology development.Networking and collaboration are key to thriving in the e-commerce space.Real-world applications of technology can enhance customer experiences.The future of e-commerce will be driven by innovation and adaptability.Chapters00:00 Introduction to PHP and E-commerce Dynamics02:28 The Evolution of PHP and Magento05:04 Community Engagement and Open Source Contributions08:12 Insights from the E-commerce Forum10:53 The Future of E-commerce and AI Integration

Welcome to the Hughes Hubbard Anti-Corruption & Internal Investigations Practice Group's podcast, All Things Investigation. In this podcast, Michael DeBernardis hosts Darryl Cyphers Jr., the Senior Director of Legal Compliance at Klaviyo, to discuss the importance of corporate culture. They delve into the importance of establishing a culture of compliance within an organization and discuss strategies to achieve it. Key topics include the metrics used to assess compliance culture, the benefits of using AI for policy engagement, the importance of tone at the top, and the need for collaboration with other departments, such as HR and business units. Darryl also shares practical tips for managing gray areas in compliance and emphasizes the value of regular employee engagement and feedback. Highlights include: Defining Culture of Compliance Metrics and Tools for Compliance Employee Engagement and Feedback Building Partnerships Across Departments Innovative Training Approaches Navigating Gray Areas in Compliance Resources: Hughes Hubbard & Reed Website Klaviyo Website

We are continuing Horror Month with another creature feature - Arachnophobia! Tiff is back to discuss how well the film holds up, the characters, and our thoughts on spiders. Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠⁠⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

Sonja Grasser is the Founder of Retention Theory, a consultancy helping CPG brands turn one-time buyers into loyal repeat customers through data-driven retention systems. With a background that spans law school, 60+ countries of travel, and hands-on work with brands like MaryRuth's Organics, Sonja brings a uniquely behavioral approach to customer retention: rooted in psychology, not playbooks.After landing in retention by accident as a German-speaking marketer, Sonja discovered her passion for understanding why customers buy, not just what they buy. Her global perspective and analytical mindset help founders identify churn before it happens, build smarter lifecycle flows, and create experiences that keep customers coming back.Whether you're a CPG founder tired of chasing acquisition or an operator ready to make retention your growth engine, Sonja shares a masterclass in turning customer behavior into predictable, sustainable revenue.In This Conversation We Discuss: [00:33] Intro[01:05] Helping brands turn retention into revenue[01:30] Connecting communication to customer longevity[02:08] Identifying patterns behind consumable success[02:55] Leveraging analytical thinking for stronger retention[04:00] Educating first-time buyers before selling again[05:25] Helping buyers at their exact stage of the journey[07:11] Designing flows that nurture interest into action[07:45] Applying retention rules across every direct channel[08:18] Stay updated with new episodes[08:29] Spotting churn before customers disappear[10:19] Timing recovery emails before customers drift away[11:39] Resolving customer issues before they walk away[12:27] Setting triggers that match real customer behavior[14:16] Focusing on results-driven storytelling for CPG[15:26] Evaluating why memberships don't always translate[16:36] Building loyalty from your first 100 buyers[17:07] Layering time data to reveal true retention health[19:08] Applying psychology to make retention truly workResources:Subscribe to Honest Ecommerce on YoutubeHelps Ecommerce brands with retention marketing retentiontheory.com/Follow Sonja Grasser linkedin.com/in/sonjagrasserIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

On this week's episode of Pop Culture and Fandom News, Tiff joins Erin to discuss the upcoming HBO Max series "Welcome to Derry," the movie "Friendship," Paul Rudd's characters, the trailer for Sam Raimi's "Send Help," and MTV shutting down some of their UK stations. Send Help trailer: https://youtu.be/R4wiXj9NmEE?si=nqM4gM-N4jB1sDrX Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠⁠⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

TakeawaysLa experiencia del cliente es clave en el e-commerce.El merchandising digital debe reflejar el merchandising físico.Las fotos de productos deben ser de alta calidad y consistentes.La estructura del producto es esencial para la navegación.Los sistemas de POS deben estar integrados con el e-commerce.La data es fundamental para la toma de decisiones.Errores comunes incluyen la falta de categorización adecuada.La experiencia del cliente debe ser seamless entre canales.Las métricas de conversión son cruciales para el éxito.La educación del cliente es parte del proceso de transición.Sound Bites"La experiencia digital debe guiar al cliente.""La data es lo más importante en el e-commerce.""La experiencia del cliente debe ser seamless." Chapters00:00 Introducción y Conexiones Personales04:45 Trayectoria en el Retail y E-commerce10:11 Merchandising: De lo Físico a lo Digital15:03 Estrategias de Presentación de Productos20:06 Errores Comunes en Merchandising Digital28:04 La Importancia de las Imágenes en E-commerce31:11 Desafíos en la Captura de Imágenes de Productos34:07 Conectando Tiendas Físicas y Online36:44 La Experiencia del Cliente en el Comercio Unificado38:37 Unificando Sistemas de Venta40:34 Cierre y Contacto con Carla Irizarry  Recursos mencionados en este episodio: ✅ Descarga tu checklist BFCM aquí: ed-digital.com/BFCM

Episode #355 - 10 Creative Holiday Offers That Don't Hurt Your Ecommerce Product Margins When you think “holiday offer,” you probably think discount. 20% off, 30% off… like Oprah's handing out promo codes: you get a discount, you get a discount, everybody gets a discount! But deep discounts aren't the only way to win during BFCM. In fact, for some brands, they do more harm than good — eroding margins, cheapening perception, and training your customers to only shop sales. In this episode, I'm sharing 10 creative, margin-friendly holiday offers that drive sales without cutting into your bottom line — plus tips to make them shine in both email and SMS. This is part of my BFCM Prep Series, where we're making sure your marketing is strategic, intentional, and designed to convert — not just add to the inbox chaos.

We are continuing our Horror Month celebration with a look at the 1990 horror comedy, Tremors! The hosts of It's a Dean Thing - Moth and Paula - along with Tiff, join Erin to discuss Val and Earl, Rhonda, the monster, and more. Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠⁠⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

On this week's episode of Pop Culture and Fandom News, the hosts of It's a Dean Thing—Moth and Paula—and Tiff join Erin to discuss the excitement for The Bride, the recent EA gaming buyout, the film Good Boy, the trailer for Pillion, and "fans" crossing the line with AI and Robin Williams. Watch the Pillion trailer here: https://youtu.be/b0zJwQuLFuA?si=qqaXqGSqvvewfNvW Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠⁠⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

En el mundo del e-commerce, la mayoría de las marcas ponen toda su energía en atraer nuevos clientes, pero pocas se detienen a pensar qué pasa después de la primera venta. En un mercado cada vez más competitivo, la verdadera rentabilidad no está solo en vender más, sino en lograr que los clientes vuelvan. De eso sabe mucho Marco Romero, fundador y CEO de Endara Media, especialista en E-commerce Growth y mentor de tiendas online que buscan escalar sus ventas de forma sostenible. Una de las herramientas más efectivas, según Romero, es el email marketing. “Algo que me gusta siempre tomar en cuenta es la retención a través de correos electrónicos y, sobre todo, de las mismas plataformas digitales, tanto Meta como Google”, comenta. Explica que plataformas como Klaviyo permiten predecir el comportamiento del cliente y saber “si una persona te va a comprar en un mes o dos meses”. Sin embargo, aclara que muchos emprendedores no aprovechan esta ventaja: “Cuando te compran por primera vez, muchas veces tu marca se les olvida. Las personas ya no tienen esa atención que tenían tiempo atrás”. Por eso insiste en la importancia de crear automatizaciones que mantengan el contacto vivo. “Yo considero que todas las tiendas en línea deberían tener, como mínimo, de 7 a 8 automatizaciones para hacer el seguimiento a las personas que ingresan a la tienda, que dejan el carrito, que se suscriben al pop up de bienvenida, etc.”. Estas automatizaciones permiten medir cada acción del usuario y, a partir de eso, construir una estrategia de flujo que mantenga la comunicación constante con la audiencia. Pero la fidelización no se trata solo de vender. También implica educar y conectar emocionalmente con los clientes: “Al final del día tenemos que formar una comunidad, necesitamos que las personas estén conscientes del problema que sufren todos los días y qué pasaría si no aprovechan nuestro producto”. En ese sentido, Romero destaca que el correo electrónico no debe ser visto como una herramienta de venta agresiva, sino como un canal de valor: “Uno genera un impacto de educación y de hacerlos sentir dentro de una comunidad. Ahí las cosas van a cambiar y, si hiciste un buen trabajo durante todo el año, vas a tener una buena base de clientes que sólo llegan gracias al correo electrónico, de hasta un 60 por ciento de conversiones”. En cuanto a las automatizaciones clave, Marco detalla que “la automatización que todo el mundo tiene es la del carrito abandonado”, pero que hay otras igual de efectivas: “la del pop up con un descuento para captar correos, el seguimiento de la persona que ve un producto y luego abandona, la serie de recuperación de clientes, la estrategia de cross selling para aumentar el ticket promedio, y solicitar reseñas para nutrir la página con prueba social. Una estrategia que no puede faltar es atacar con contenido UGC”. Aun así, advierte que no todas las tácticas de venta funcionan igual. “Si ofrecemos un descuento muy agresivo, terminamos bajando el valor a nuestra marca. Lo que sí siempre recomiendo es no bajar precios, sino agregar valor a los productos para vender más”. El objetivo, dice, debe ser construir una marca sólida y confiable, no una que dependa de rebajas constantes para atraer compras. Romero también señala que en toda tienda existen ciertos productos que actúan como puerta de entrada. “Hay un solo producto o un ‘top 3' que siempre te van a comprar las personas en tu tienda. Esos son los productos de adquisición de clientes. Pero para retener tenemos que agregar los productos adicionales, que quizás no tienen tanta rotación, pero que a la gente le va a interesar porque ya conoce nuestros productos principales”. Y aunque aún no es una tendencia extendida, cree que el modelo de suscripción será el próximo paso natural en la región. “La suscripción no se ve tanto en Latinoamérica y eso va a llegar con mucha fuerza”, afirma. Este modelo ofrece previsibilidad financiera al negocio y una experiencia más personalizada al usuario, que recibe lo que necesita sin tener que volver a comprarlo manualmente. Para Marco, el secreto de escalar un e-commerce no está solo en atraer, sino en mantener viva la relación con el cliente. En entender que cada correo, cada automatización y cada interacción son una oportunidad para construir confianza. Porque en un mercado saturado de opciones, las marcas que ganan no son las que más venden, sino las que logran que los clientes vuelvan una y otra vez. Instagram: @marcoromer0 TikTok: @marcoromer0

We continue our celebration of Horror Month with a look at the 1985 film, Fright Night. Erin A and It's a Dean Thing's Paula join Erin to discuss how the film holds up after forty years, the vampire mythology, the characters, and the homoeroticism in the film. Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠⁠⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

In this Q&A, I answer your biggest questions about building and scaling a newsletter in 2025. We cover everything from whether LinkedIn newsletters are still worth it, to what platform you should use (Beehiiv, Kit, Substack, or Klaviyo), and the most effective ways to grow your audience organically. I also share what I'd do if I had to start from scratch, how AI is reshaping content creation, when to pivot your strategy, and how to price your first sponsorships.FREE Guide: How to get your first 1000 newsletter subscribers in 30 days >>Episode Questions & Timestamps00:00 Introduction to Q&A00:26 The truth about LinkedIn newsletters in 202502:54 What newsletter business would you start if you had to begin from scratch tomorrow?07:43 Should you use Beehiiv, Kit, Substack, or Klaviyo?11:20 What are the best organic growth strategies for newsletters?14:06 How do you think about newsletter vs. YouTube content?16:16 How will AI impact the newsletter space?18:50 How do you decide when to pivot your content strategy?21:41 How should you communicate a publication name change to your audience?24:39 How do you approach newsletter sponsorship pricing?28:38 What's the best way to approach list cleaning and re-engagement?

On this week's episode of Pop Culture and Fandom News, Erin A. and Paula from It's a Dean Thing join Erin to discuss the show Smoke, the new Reading Rainbow, One Battle After Another, the trailer for Frankenstein, and the latest battle against AI. Trailer for Frankenstein: https://youtu.be/8aulMPhE12g?si=pouJsh2leOyDCLXa More info about Tilly Norwood and the threat to art: https://www.vanityfair.com/hollywood/story/ai-actor-tilly-norwood-controversy-hollywood-reacts?utm_source=facebook&utm_medium=social&utm_campaign=dhfacebook&utm_content=null&fbclid=IwQ0xDSwNJIPhleHRuA2FlbQIxMQABHrvHyJnfzBbpvzjKYfvwtxaK_5fbHBahyPZp3V4R45kfBvJevD-d6vU1vaPu_aem_5unKzepI8s-dKdst2wzt8g Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠⁠⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

It's our 600th episode, and we are celebrating with a look at Sinners! Carla from Ok, Real Quick, Kim from Big Reputations Pod, and Tiff join Erin to discuss their favorite character, the importance of setting and time period, the music, and the endings. Trigger warnings for racism, death of a child, and blood. Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠⁠⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

TakeawaysLa importancia de asistir a conferencias relacionadas con tu industria.El AI debe ser visto como una herramienta de amplificación.Prepararse con antelación para Black Friday y Cyber Monday es crucial.La creatividad en las ofertas puede marcar la diferencia.Las relaciones personales son fundamentales en el mundo de los negocios.La educación continua es esencial para mantenerse competitivo.Entender el comportamiento del cliente es clave para el éxito.El uso de checklists puede facilitar la preparación para eventos importantes.La innovación no solo es tecnológica, sino también en estrategias de marketing.La colaboración en equipo fortalece las relaciones laborales.Descarga en nuestra bio de Instagram tu checklist para prepararte para BFCM.Sound Bites"K-BOSS by Klaviyo fue extremadamente gratificante.""El AI amplifica y hace más eficiente.""La creatividad es clave en el marketing."Chapters00:00 Bienvenida y Contexto de K-BOSS06:12 Perspectivas sobre AI en el Comercio Electrónico07:34 Preparación para Black Friday y Cyber Monday14:28 Checklist y Recursos para el Éxito15:54 Cierre y Próximos Episodios Recursos mencionados en este episodio: ✅ Descarga tu checklist BFCM aquí: ed-digital.com/BFCM

On this week's episode of Pop Culture and Fandom News, Carla from Ok, Real Quick, Kim from Big Reputations Pod, and Tiff join Erin to discuss the album Our Shadows Will Remain by Joseph Arthur, the twenty-fifth anniversary of Bring It On, and the new trailer for The Bride. Plus, the panel has some fun casting their dream vampire movie. Watch The Bride trailer here: https://youtu.be/LJraZRHhFwQ?si=DajZO0imvl2vjzOu Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠⁠⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

Erfahre hier mehr über unseren Partner Scalable Capital - dem Broker mit Flatrate und Zinsen. Alle weiteren Infos gibt's hier: scalable.capital/oaws. Spotify-CEOs. Meta kauft bei CoreWeave. Nike-Zahlen. OpenAI vs. Hubspot, Braze, Klaviyo & Docusign. Pfizer macht Trump-Deal. Wolfspeed ist back. NVIDIA auf Rekord. Lufthansa, Asos & Hornbach fallen. Etsy fällt dank OpenAI. DraftKings & Flutter dank Robinhood. Chinesischer Gold-Riese Zijin Gold (WKN: A41KPF) hat gestern IPO gefeiert. Zijin Mining (WKN: A0M4ZR) bleibt Großaktionär. ASML (WKN: A1J4U4) hat SAP wieder als wertvollste Firma Europas überholt. Aber was machen die eigentlich genau? Und was hat das mit Intensität zu tun? Diesen Podcast vom 01.10.2025, 3:00 Uhr stellt dir die Podstars GmbH (Noah Leidinger) zur Verfügung.

Klaviyo Just Launched Customer Hub: Is It Worth It for Your eCommerce Store? Klaviyo just quietly rolled out a brand-new tool called Customer Hub, and it might be the next big thing for your eCommerce biz… or just another shiny object. Either way, it deserves a closer look. In this episode, we're breaking it all down—from the good, the bad, and the meh. I'm laying out what Customer Hub actually is, how it works, and whether it's a smart addition to your tech stack… or just another distraction. What you'll learn: What Klaviyo's Customer Hub actually does and how it compares to Shopify's native tools Who this new feature is actually good for (and who should skip it) Why I'm not 100% sold on it, even though it's kinda cool The pros, the cons, and the sneaky AF launch strategy What features are missing and why that matters How to know if your customers will even use it My fave alternatives and how to test before you commit _______   Full Episode Show Notes http://ecommercebadassery.com/348   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683     This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy  

Today on our show:What the Hell Will Happen At Tiktok?Ryder Releases New eCommerce StudyKlaviyo Innovations Made Possible By Different Ecosystem ApproachOpenAI Announces They Are Pursuing Ads- and finally, The Investor Minute which contains 5 items this week from the world of venture capital, acquisitions, and IPOs.Today's episode is sponsored by Rithum.https://www.rmwcommerce.com/ecommerce-podcast-watsonweeklyThis podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

We are wrapping up our Grunge celebration with a look at Pearl Jam. Sara joins Erin to discuss what made her a fan, some of their favorite songs, the lasting impact of their music, and Eddie Vedder's solo career. Trigger warnings: mentions of depression, suicide, and hospitalization. If you need help, please do not be afraid to reach out to the 988 Lifeline: ⁠⁠⁠https://988lifeline.org/⁠⁠⁠ or The Trevor Project: ⁠⁠⁠https://www.thetrevorproject.org/⁠⁠⁠ Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠⁠⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

TakeawaysCarlos Goico comparte su experiencia en el e-commerce.Booksell permite vender libros sin tener inventario.El dropshipping puede tener una connotación negativa.La comunidad es clave para el éxito en ventas.Es importante enfocarse en un nicho específico.La automatización es el futuro del e-commerce.El marketing digital es esencial para generar ventas.Los errores comunes incluyen no curar adecuadamente el inventario.La tecnología puede facilitar la búsqueda de libros.El futuro de Booksell incluye expandir su oferta de productos.Sound Bites"El dropshipping no es dinero fácil.""La comunidad es clave para el éxito.""El futuro de Booksell es prometedor."Chapters00:00 Introducción al E-Commerce y la Venta de Libros02:48 La Historia de Carlos Goico y su Pasión por los Libros05:38 Booksell: La Solución para Vender Libros Sin Inventario08:23 El Modelo de Dropshipping en el Mundo de los Libros11:29 El Proceso de Venta y Logística con Booksell14:01 Desafíos y Oportunidades en el E-Commerce de Libros16:51 El Futuro del E-Commerce y la Automatización21:16 Modelo de Pricing y Margen de Ganancia23:11 La Importancia de la Comunidad en el Marketing25:41 Estrategias para Seleccionar Productos28:03 Uso de Tecnología y AI en el E-commerce30:46 Oportunidades de Venta Internacional34:21 Integración de Libros en Diversos Negocios    Recursos mencionados en este episodio:

Nathan Snell is a founder, executive, and three-time entrepreneur best known for co-founding nCino, the global leader in cloud banking, and now Raleon, an AI retention platform for DTC brands. With 15+ years in fintech, marketing technology, and AI, Nathan has built products that don't just scale companies, they transform entire markets, including a 10-figure exit.With Raleon, Nathan is reimagining retention for Ecommerce. Instead of bloated teams or endless manual work, Raleon acts like a teammate, helping DTC brands and agencies handle retention 50% faster while driving more revenue. From campaign planning to segmentation, it automates the tactical grind so marketers can focus on strategy and growth.Nathan's story blends technical expertise with market-shaping vision. From scaling nCino into a public company, to investing as an active angel, to now tackling one of Ecommerce's biggest pain points, retention, he's seen how AI can accelerate results but still requires human pilots to go beyond “average” output.Whether you're building a lean DTC team, rethinking retention marketing, or trying to cut through the hype of AI, Nathan offers a grounded look at how to combine automation, brand taste, and strategy to drive the next era of Ecommerce growth.In This Conversation We Discuss: [00:22] Intro[00:46] Building expertise in workflow automation[01:46] Experimenting with LLMs in workflows[03:18] Comparing AI models for DTC marketing[04:01] Starting email AI with copywriting[05:08] Fine-tuning prompts for better outputs[06:40] Elevating outputs with better context setting[08:08] Analyzing past campaigns to guide outputs[09:50] Stay updated with new episodes[10:02] Automating segmentation and copy at once[11:57] Recognizing AI delivers average by default[13:38] Editing outputs instead of chasing perfect prompts[15:20] Connecting Klaviyo and Shopify for campaigns[17:41] Automating learning cycles across campaigns[19:14] Guiding systems instead of replacing teamsResources:Subscribe to Honest Ecommerce on YoutubeAutomate DTC retention marketing with AI raleon.io/Follow Nathan Snell linkedin.com/in/nathansnellIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

On this week's episode of Pop Culture and Fandom News, Sara joins Erin to discuss the upcoming docuseries Into the Void, the movie The Long Walk, the new trailer for Springsteen: Deliver Me From Nowhere, and Jimmy Kimmel's suspension. You can watch the Springsteen: Deliver Me From Nowhere trailer here: https://youtu.be/OuRX3n2LTlc?si=ZZEoLox7HADvhfzq For more information about Sinclair and other broadcasters not airing Kimmel, click here: https://www.usatoday.com/story/entertainment/tv/2025/09/23/sinclair-nexstar-not-airing-jimmy-kimmel-list/86307443007/ Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠⁠⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

Wondering why your sales are stuck—even though you're doing “all the right things”? In this episode, Susan and Melissa walk through how to use your own Shopify and Klaviyo data to figure out if your traffic is the problem… or if it's something else entirely. Here's what you'll learn: ✔️ How to tell if your store's traffic is the problem ✔️ What your add-to-cart rate really means ✔️ Why your popup submit rate is the secret signal you're overlooking ✔️ The most common mistake store owners make when diagnosing slow sales ✔️ How to use Klaviyo's “sales from signup forms” report to make smart changes   RELATED LINKS: How To Get Affordable, Quality Traffic https://thesocialsalesgirls.com/how-to-get-affordable-quality-traffic-episode-235/ 2x Your leads from the traffic you have https://thesocialsalesgirls.com/2x-your-leads-from-the-traffic-you-have-episode-139/ Do you have the wrong traffic? A quick way to tell https://thesocialsalesgirls.com/do-you-have-the-wrong-traffic-a-quick-way-to-tell-episode-50/ Are you leaving $ on the table? Here's what you MUST know about Popups https://thesocialsalesgirls.com/are-you-leaving-on-the-table-episode-27/  

Here's a riddle: what's the most-opened email in your Klaviyo flows? Spoiler alert — it's not the flashy ones. It's the humble shipping confirmation. Most brands treat it like a receipt: order number, tracking link, done. But this is actually the peak moment of customer excitement. Ignore it, and you've wasted the best chance you'll ever have to delight and build trust.

We continue our celebration of Grunge music with a look at Alice in Chains. Carla from Ok, Real Quick, and Sara join Erin to discuss what made them fans, some of their favorite songs, the lasting impact of their music, and the deaths of Layne Stanley and Mike Starr. Trigger warning for drug use and drug overdose. If you need help, please do not be afraid to reach out to the 988 Lifeline: ⁠⁠https://988lifeline.org/⁠⁠ or The Trevor Project: ⁠⁠https://www.thetrevorproject.org/⁠⁠ Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠⁠⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

On this week's episode of Pop Culture and Fandom News, Carla from the Ok, Real Quick podcast and Sara join Erin to discuss the joys of sharing fandom with friends, the show Animal Kingdom, Reddit mods, the trailer for Dust Bunny, and the harmful impacts of Reese Witherspoon embracing AI. Link to Dust Bunny trailer: https://youtu.be/bGJh5CttAy4?si=1We49mCR5DWTX2_- Link to Variety article: https://variety.com/2025/film/news/reese-witherspoon-women-ai-hollywood-1236504755/ Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠⁠⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

Frank & Mere discuss Echelon and a few other things that Mere has been thinking about recently. Cruises, True Crime, Labubus...Frank endures with his usual brand of humor and grace. There is an updates to news we learned after we recorded. Three new Echelon Instructors have been announced! One for Miami and two for Dubai. Check out the Echelon Blog for more info!https://echelonfit.com/blogs/blog?utm_source=Klaviyo&utm_medium=email&utm_campaign=9.7.25%20%28Members%29%20Sunday%20Newsletter%20%28clone%29%20%2801K47DTHXNFMCX33QJZSEBQ24N%29&id=MmGMC5&utm_content=Blog&_kx=B4XmFl_Vf9r003JMMieiDod2nt6MRJ86oJqyKY-P1F8G2wfr-Yp2zIS8GMw0gi-C.HRNMEN

Klaviyo has become the de facto personal CRM for eCommerce. Ben Jackson, Managing Director for EMEA, joins us to unpack how brands move beyond campaign calendars into relationship-building at scale. We get into rocketship growth, why attribution is still broken, and how Castore's multi-instance CRM model points to a future where both/and thinking beats false trade-offs.If You're Just Following the Data, You're Following the PastKey takeaways:The marketer's identity crisis: Evolving from channel specialists to customer relationship managers orchestrating holistic experiences.Scale meets personalization: Castore manages 32 Klaviyo instances while maintaining intimate relationships through strategic automation.Attribution's cultural revolution: How brands are moving beyond "either/or" to "both/and" so they can measure immediate performance while building long-term value.Channel affinity intelligence: AI identifies not just preferred channels, but optimal timing to eliminate fatigue."There's not many brands that you would get tattooed on yourself. But if you're a sports fan, if you're a supporter of a national team or a football club... that means you really care about the experience you have with that brand." - Ben Jackson on Castore's passionate customer base"Rather than our reliance being quite heavy on sending out a load of email blasts to try and tick revenue targets... Let's tell those stories. Let's give the customer who we know is already incredibly passionate a reason to be loyal." - Max Holland (Castore) on content-driven relationship building"If you're just following the data, you're following the past. If you're following the competition, you're following what everybody else has done, and it's really difficult to differentiate if you're gonna do that." - Ben Jackson on creative marketing philosophy"Some of the impact you have as a marketer today, typically you take credit for the success in that moment. But some of it is about building that brand, building that customer experience... that doesn't just last for that point of one transaction. It kind of lasts over years." - Ben Jackson on long-term value thinkingIn-Show Mentions:Castore - Athletic wear brand managing 32 Klaviyo instances for partner teams and clubsRory Sutherland - Behavioral economist discussing explore/exploit marketing philosophyK London - Klaviyo's European conference with 1,500 attendees and waiting listAssociated Links:Check out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

You work hard to curate, pack, and ship your subscription box each month. But when you check your bank account, the numbers don't add up. Sound familiar? If you've been wondering why you're selling more boxes but still struggling with cash flow or not paying yourself, it's time to get serious about your pricing. So many subscription box owners start out underpricing, and it's not always intentional. You want to be affordable. You don't want to scare people away. You tell yourself you'll raise prices later. Underpricing is costing you more than you think. When you forget about packaging, shipping materials, transaction fees, your time, and even damages or reships, your “$10 profit” can quickly become $6… or nothing at all. Month after month, that tight margin leaves you stressed, resentful, and unable to grow. Take Action: Audit your current price vs. your real total cost per box. Include everything: include tape, inserts, and your time. Most box owners price from the bottom up. They add up products, tack on shipping, and call it good. But that strategy sets you up to struggle. Instead, flip it around: start with your margin goals and build your box to fit. If you charge $50 per box, that means your total cost (products, packaging, shipping, fees, fulfillment) should be no more than $20-$27.50. Once you know your limit, you can source and curate accordingly. Take Action: Reverse-engineer your price. Decide your profit margin first, then set your product budget. Even if your pricing looks solid, hidden costs can eat away at your profits. Things like: Transaction fees (PayPal, Shopify, Stripe) Shipping materials (not just postage) Software and subscriptions (Klaviyo, Canva, Shopify) Labor, including YOURS Returns, damages, and inventory overages “Small” surprises and freebies These add up fast, especially as you grow. If you don't account for them, your margin disappears. Take Action: Do a hidden cost audit this week. Write down every recurring business expense and calculate what it costs you per box. Realizing your price isn't sustainable can feel scary. But raising prices doesn't mean failure, it means leadership. Be transparent with your subscribers about the reason for the increase. Give them 30–45 days' notice. Decide if you'll grandfather in current subscribers. Consider a tiered option if needed. Yes, you may lose a few subscribers. But the ones who stay will actually be profitable, and that's how you build a business that lasts. Profitable businesses don't just change your life. They make it possible for you to keep serving your subscribers for years to come. Take Action: Choose your new price based on margin goals, set an effective date, and start your communication plan. You didn't start your subscription box to break even. You started it to make an impact, create income, and build freedom. But that only happens if your pricing supports your profit.  Download the free Box Budget Worksheet and run your numbers today. This tool makes it simple to plug in your costs, your price, and see exactly where you stand. In this episode of the Launch Your Box Podcast, I'm walking you through the real cost of underpricing, how to set profit margin goals that actually work, and what to do if you need to raise your prices.  Download the Box Budget Worksheet here: https://www.launchyourboxwithsarah.com/my-box-budget Join me in all the places:     Facebook Instagram Launch Your Box with Sarah Website  Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!