Podcasts about klaviyo

We are continuing our celebration of Grunge with a look at the band Soundgarden. Adrian from Talking Like a Teen and Sara join Erin to discuss some of their favorite songs, the impact the music has had on them, and the death of Chris Cornell. Trigger warning for mentions of suicide. If you need help, please do not be afraid to reach out to the 988 Lifeline: ⁠https://988lifeline.org/⁠ or The Trevor Project: ⁠https://www.thetrevorproject.org/⁠ Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠⁠⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

TakeawaysWhatsApp se ha convertido en un canal esencial para el e-commerce en Latinoamérica. Revie utiliza WhatsApp para mejorar la comunicación con los clientes. WhatsApp ofrece tasas de respuesta más altas que el correo electrónico.Los programas de lealtad se simplificarán a través de WhatsApp. La frecuencia y segmentación son clave para evitar el spam. WhatsApp está emergiendo como un canal de comunicación directo y efectivo. Tener una base de clientes sólida es crucial para maximizar el retorno. Revie sigue explorando nuevas funcionalidades para el e-commerce.Sound bites"WhatsApp es un canal esencial para el e-commerce." "Revie mejora la comunicación con los clientes."  "La segmentación es clave para evitar el spam.""WhatsApp es un canal de comunicación efectivo." "Una base de clientes sólida maximiza el retorno."Chapters00:00:00 Introducción y Bienvenida 00:03:00 Trayectoria de Renata y Creación de Revie00:09:00 WhatsApp como Canal Clave 00:15:00 Estrategias de Comunicación y Retorno 00:21:00 Futuro de WhatsApp en el E-commerce 00:27:00 Conclusiones y Despedida Recursos mencionados en este episodio:

I dagens avsnitt diskuterar Fedja och Jacob allt som hänt inom e-handel på senaste tiden: Vad händer inom AI, hur har det gått med Västerbottensåpas logistikproblem, CRM nyheter som innefattar både Klaviyo och Whatsapp samt hur bostadsmarknaden påverkar e-handeln.1.00 min - Hur mår svensk e-handel?06.30 min - Så kommer bostadsmarknaden påverka e-handeln11.24 min - Hur har det gått i sommar för Juniper?16.16 min - Logistikproblemen för Västerbottenssåpa, hur har det gått?21.47 min - Allt som hänt med Klaviyo under sommaren29.29 min - Vad har hänt på AI fronten?37.00 min - Vad trodde man att AI skulle underlätta med och hur blev det? 45.27 min - Automatiserad sälj på Twistboxes. 45.45 min - Vad ser Jacob och Fedja fram emot under hösten?Här hittar du Fedja & Jacob:https://se.linkedin.com/in/porobic https://www.linkedin.com/in/jacobwibomwesterberg/ 

On this week's episode of Pop Culture and Fandom News, Adrian from Talking Like a Teen Podcast and Sara join Erin to discuss the MCU universe, season 2 of The Pitt, the new movie Twinless, the trailer for "Wuthering Heights", and Amazon Prime's crackdown on password sharing. Link to the "Wuthering Heights" trailer: https://youtu.be/ID0rqEWrN44?si=amhrYM_-nk5hhD8K Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠⁠⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

Frank & Mere discuss Echelon and a few other things that Mere has been thinking about recently. Cruises, True Crime, Labubus...Frank endures with his usual brand of humor and grace. There is an updates to news we learned after we recorded. Three new Echelon Instructors have been announced! One for Miami and two for Dubai. Check out the Echelon Blog for more info!https://echelonfit.com/blogs/blog?utm_source=Klaviyo&utm_medium=email&utm_campaign=9.7.25%20%28Members%29%20Sunday%20Newsletter%20%28clone%29%20%2801K47DTHXNFMCX33QJZSEBQ24N%29&id=MmGMC5&utm_content=Blog&_kx=B4XmFl_Vf9r003JMMieiDod2nt6MRJ86oJqyKY-P1F8G2wfr-Yp2zIS8GMw0gi-C.HRNMEN

Discover how Fieldbar turned a “boring” cooler category into a premium lifestyle brand, and the exact marketing levers they pulled to do it. You'll learn their luxury positioning framework (including safari heritage), the paid media metrics that matter, and how authentic scarcity improved ROAS. We unpack their Shopify stack—from Instagram to 3PLs to Klaviyo—and why enabling Apple Pay (via Stitch) instantly lifted conversions. Plus, hear their stance on UGC cadence, AI in creative, 5-year warranty as risk removal, and the simple “continuous improvement” loop that scales.

Klaviyo has become the de facto personal CRM for eCommerce. Ben Jackson, Managing Director for EMEA, joins us to unpack how brands move beyond campaign calendars into relationship-building at scale. We get into rocketship growth, why attribution is still broken, and how Castore's multi-instance CRM model points to a future where both/and thinking beats false trade-offs.If You're Just Following the Data, You're Following the PastKey takeaways:The marketer's identity crisis: Evolving from channel specialists to customer relationship managers orchestrating holistic experiences.Scale meets personalization: Castore manages 32 Klaviyo instances while maintaining intimate relationships through strategic automation.Attribution's cultural revolution: How brands are moving beyond "either/or" to "both/and" so they can measure immediate performance while building long-term value.Channel affinity intelligence: AI identifies not just preferred channels, but optimal timing to eliminate fatigue."There's not many brands that you would get tattooed on yourself. But if you're a sports fan, if you're a supporter of a national team or a football club... that means you really care about the experience you have with that brand." - Ben Jackson on Castore's passionate customer base"Rather than our reliance being quite heavy on sending out a load of email blasts to try and tick revenue targets... Let's tell those stories. Let's give the customer who we know is already incredibly passionate a reason to be loyal." - Max Holland (Castore) on content-driven relationship building"If you're just following the data, you're following the past. If you're following the competition, you're following what everybody else has done, and it's really difficult to differentiate if you're gonna do that." - Ben Jackson on creative marketing philosophy"Some of the impact you have as a marketer today, typically you take credit for the success in that moment. But some of it is about building that brand, building that customer experience... that doesn't just last for that point of one transaction. It kind of lasts over years." - Ben Jackson on long-term value thinkingIn-Show Mentions:Castore - Athletic wear brand managing 32 Klaviyo instances for partner teams and clubsRory Sutherland - Behavioral economist discussing explore/exploit marketing philosophyK London - Klaviyo's European conference with 1,500 attendees and waiting listAssociated Links:Check out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

We are starting music month with a focus on Nirvana. Ashleigh Stiles from W!ZARD Radio and Ryan from Soundtrack Your Life join Erin to talk about what first drew them to the band, the enduring influence of Nirvana's music, and Kurt Cobain's tragic death. Trigger warning for discussions about suicide and drug use. If you need help, please do not be afraid to reach out to the 988 Lifeline: https://988lifeline.org/ or The Trevor Project: https://www.thetrevorproject.org/ Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠⁠⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

TakeawaysLa preparación anticipada es clave para el éxito en el peak season.El contenido y la repetición son fundamentales para la visibilidad de la marca.Entender la psicología del consumidor ayuda a crear mensajes efectivos.El precio debe ser justificado por el branding y la calidad del producto.Las métricas como LTV y CAC son esenciales para evaluar el negocio.El marketing interno permite un mayor control sobre la estrategia.Consumir contenido y aprender constantemente es vital para el crecimiento.La construcción de una marca sólida requiere tiempo y esfuerzo.Las campañas de descuentos pueden ser efectivas si se utilizan estratégicamente.La colaboración con freelancers puede ser una buena estrategia para escalar.Sound Bites""La clave es repetir ese mensaje una y otra vez.""""La psicología humana es la clave del marketing.""""El contenido está ahí afuera, consúmelo.""Chapters00:00Preparativos para el Peak Season02:52Experiencias de Emprendimiento y Estrategias06:00El Arte del Marketing y la Influencia09:07Creación de Contenido y Disponibilidad Mental12:06Psicología del Consumidor y Mensajes Efectivos15:08Estrategias de Lanzamiento y Presupuesto17:46Principios Básicos del Marketing y Pricing27:53Estrategias de Precios y Ventas33:33Métricas Clave en E-commerce46:21Marketing Interno vs. Agencias55:19Modelos de Agencia en E-commerce56:17Consejos para Crecer una Marca57:42Recursos para Aprender y Crecer01:01:15Dinámicas y Regalos para Participantes Recursos mencionados en este episodio:

You work hard to curate, pack, and ship your subscription box each month. But when you check your bank account, the numbers don't add up. Sound familiar? If you've been wondering why you're selling more boxes but still struggling with cash flow or not paying yourself, it's time to get serious about your pricing. So many subscription box owners start out underpricing, and it's not always intentional. You want to be affordable. You don't want to scare people away. You tell yourself you'll raise prices later. Underpricing is costing you more than you think. When you forget about packaging, shipping materials, transaction fees, your time, and even damages or reships, your “$10 profit” can quickly become $6… or nothing at all. Month after month, that tight margin leaves you stressed, resentful, and unable to grow. Take Action: Audit your current price vs. your real total cost per box. Include everything: include tape, inserts, and your time. Most box owners price from the bottom up. They add up products, tack on shipping, and call it good. But that strategy sets you up to struggle. Instead, flip it around: start with your margin goals and build your box to fit. If you charge $50 per box, that means your total cost (products, packaging, shipping, fees, fulfillment) should be no more than $20-$27.50. Once you know your limit, you can source and curate accordingly. Take Action: Reverse-engineer your price. Decide your profit margin first, then set your product budget. Even if your pricing looks solid, hidden costs can eat away at your profits. Things like: Transaction fees (PayPal, Shopify, Stripe) Shipping materials (not just postage) Software and subscriptions (Klaviyo, Canva, Shopify) Labor, including YOURS Returns, damages, and inventory overages “Small” surprises and freebies These add up fast, especially as you grow. If you don't account for them, your margin disappears. Take Action: Do a hidden cost audit this week. Write down every recurring business expense and calculate what it costs you per box. Realizing your price isn't sustainable can feel scary. But raising prices doesn't mean failure, it means leadership. Be transparent with your subscribers about the reason for the increase. Give them 30–45 days' notice. Decide if you'll grandfather in current subscribers. Consider a tiered option if needed. Yes, you may lose a few subscribers. But the ones who stay will actually be profitable, and that's how you build a business that lasts. Profitable businesses don't just change your life. They make it possible for you to keep serving your subscribers for years to come. Take Action: Choose your new price based on margin goals, set an effective date, and start your communication plan. You didn't start your subscription box to break even. You started it to make an impact, create income, and build freedom. But that only happens if your pricing supports your profit.  Download the free Box Budget Worksheet and run your numbers today. This tool makes it simple to plug in your costs, your price, and see exactly where you stand. In this episode of the Launch Your Box Podcast, I'm walking you through the real cost of underpricing, how to set profit margin goals that actually work, and what to do if you need to raise your prices.  Download the Box Budget Worksheet here: https://www.launchyourboxwithsarah.com/my-box-budget Join me in all the places:     Facebook Instagram Launch Your Box with Sarah Website  Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!

On this week's episode of Pop Culture and Fandom News, W!ZARD Radio's Ashleigh Stiles joins Erin to discuss Weapons, The Toxic Avenger, the trailer for BUGONIA, and a couple of their favorite concert experiences. Watch the trailer for BUGONIA here: https://youtu.be/bd_5HcTujfc?si=ZxWeeXxXxw88-pnn Check out Ashleigh Stiles here: https://www.wizardradio.com/presenters/ashleigh-stiles Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠⁠⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Shivan is joined by Sian Taylor, Sales Manager at Klaviyo, for a candid conversation about one of the most overlooked responsibilities in leadership, understanding your reps before you coach them.Sian shares a pivotal early management mistake: focusing on performance metrics instead of the person behind them. The result? A damaged relationship, a loss of trust, and a painful rebuild that taught her how much leadership really hinges on empathy.They discuss coaching blind spots, misreading motivation, and how to have tough conversations without losing your team. If you're stepping into sales management, or already navigating that tricky balance of people and performance, this episode is packed with honest lessons that can shape your approach.

Today, Nathan is joined by Heather Earl, Head of Ecommerce & CX at Nutrition Warehouse, Australia's largest supplement retailer with more than 120 stores, nine private label brands and a fast-growing footprint in New Zealand. Twice recognised in the Top 50 People in Ecommerce, Heather has been at the centre of the brand's digital transformation: from migrating to Shopify and Klaviyo, to launching SameDaySupps and building a loyalty program that rewards customers for being active, not just shopping.Today, we're discussing…Heather's journey into ecommerce leadership at Nutrition WarehouseThe challenge of coming back from maternity leave straight into rapid industry changeRunning ecommerce across nine private label brands and 120+ retail storesMigrating to Shopify and Klaviyo to unify tech and simplify operationsDesigning an online experience that replicates in-store service and adviceLeveraging AI for search, personalisation and Shopify's Knowledge BasePersonalisation and customer profiling inside the upcoming NW Active Rewards programLessons from rolling out two-hour delivery across a national store networkHow staff training, handheld devices and even a Nutrition Warehouse GPT are reshaping in-store serviceUsing customer reviews, mystery shopping and data-led decision making to guide UX changesSurprising insights from PDP testing that lifted conversion rates by nearly 50%Balancing risk and reward in trialling new tools without overcomplicating the stackConnect with HeatherExplore Nutrition WarehouseSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

On this special episode, Carla from Ok, Real Quick, joins Erin to talk about James Gunn's Superman. The panel shares their connection to Superman, the characters in the movie, and why it matters that a film like this addresses important political issues. Link to YouTube video mentioned: https://youtu.be/78sapSaT-v8?si=VZLBYSxXeYtb_A8a Jewish Voice For Peace: https://www.instagram.com/jewishvoiceforpeace?igsh=bHR4NGEzMnpqeDly Bend the Arc: https://www.instagram.com/bendthearc?igsh=Ymc4ZTVuMzZkbGVk Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠⁠⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

On this week's episode of Pop Culture and Fandom News, Carla from Ok, Real Quick, joins Erin to discuss the Smosh Games, Bachelor in Paradise, the trailers for Good Boy and Ballad of a Small Player, and the box office success of Sinners and Weapons. Trailer for Good Boy: https://youtu.be/q4-CRkd_74g?si=9uULQg61vJtM4Xiu Trailer for Ballad of a Small Player: https://youtu.be/HVuAfgSLFI4?si=AJonnX2QQfiEJebP Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠⁠⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

#276 Career Growth | Dave is joined by Kady Srinivasan, CMO at You.com, an AI-first company building infrastructure for enterprise agents. Kady has led marketing at some of the world's most recognizable companies, including Dropbox, Klaviyo, and Lightspeed, where she scaled teams, drove massive revenue growth, and navigated ICP pivots. Now, she's bringing that experience into the fast-changing world of AI.Dave and Kady cover:How to evolve as a CMO across industries, personas, and business modelsThe three core systems CMOs need to scale teams and drive alignmentHow AI is reshaping marketing roles, workflows, and the skills future CMOs will needYou'll walk away with lessons you can apply to your own career, no matter what market or role you're in.Timestamps(00:00) - – Intro (03:03) - – From engineer to reluctant marketer (05:37) - – Gaming years and “coolest mom” cred (07:52) - – The story behind You.com's domain (09:31) - – Why she jumped into AI (12:00) - – Reinventing yourself as a CMO (14:00) - – Fundamentals that never change in marketing (16:13) - – Aligning marketing with company strategy (19:24) - – Pivoting the ICP at Lightspeed (22:26) - – Lessons on cross-functional alignment (25:08) - – Letting go to grow as a leader (27:53) - – Systems every CMO should set up (34:43) - – Why no single playbook works (36:24) - – How AI is reshaping marketing roles (51:04) - – Building an AI-first marketing org and closing thoughts Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Walnut.Why are we pouring all this effort into marketing just to push buyers to a “request a demo” or “contact sales” button?Come on, today's buyers don't want to talk to sales right away. They want to explore your product themselves, see how it works, and understand its value before booking a meeting.That's where Walnut comes in.Walnut empowers marketers and GTM teams to create interactive, self-guided product experiences in minutes. Embed these experiences on your site, in emails, or anywhere in your funnel to let buyers engage on their terms, from awareness to close and beyond. That's the beauty of Walnut - you're getting a platform that your sales and CS colleagues can use to showcase the product too.And the best part? You get real intent data—see which features prospects love, where they drop off, and what's actually driving pipeline. Demo Qualified Leads are the new MQL.Over 500 companies, like Adobe and NetApp, use Walnut to drive 2-3x higher website conversion rates and 7 figures in pipeline on a yearly basis. So do you want to drive more leads, shorten sales cycles, and actually show your product instead of hiding it behind another typical B2B CTA? Go check out Walnut.io. And if you tell them Dave from Exit 5 sent you, they'll build out your first demo for free!

On this episode, Carla, from Ok, Real Quick, and Meg join Erin to discuss the 1990 film, Pretty Woman. They discuss how the film holds up, the love story, its depiction of sex work, and where they see Vivian and Edward today. Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠⁠⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this DTC Podcast preview, we're featuring a tactical deep dive from The World's Best Retention & Email Podcast — hosted by Pilothouse's Jordan Gordon.In Episode 6, Jordan walks through the architecture of the only browse abandon email you'll ever need — covering everything from when to trigger it, how to segment it, and what content to include to drive conversions.What you'll learn:Why a single, well-built browse abandon flow can outperform segmented chaosThe ideal timing for follow-up emails (and how smart sending can break your flow)How dynamic product feeds and recommendation logic boost post-click performanceIf you run Klaviyo (or any email system), and you're ready to maximize low-cost revenue from high-intent traffic, this episode is essential.Search "TWBERP" in your podcast player and subscribe for more retention strategy drops weekly.Timestamps:00:00 — The only browse abandon email you need02:45 — Triggers and category-based segmentation05:30 — Building one clean funnel vs. multiple funnels08:20 — Timing strategy and smart sending best practices11:15 — Writing subject lines that actually drive clicks15:00 — Dynamic content & product recommendations18:10 — Hero shots vs. showing the product first21:20 — Leveraging dynamic merchandising tactics24:00 — Overcoming objections & adding brand storytelling28:00 — Funnel flushers and discount strategies34:00 — Common mistakes in browse abandonment emails37:10 — Building a shoppable landing page experienceHashtags:#EmailMarketing #BrowseAbandonment #EcommerceMarketing #RetentionMarketing #KlaviyoTips #DTCMarketing #ShopifyEmail #EmailFlows #CustomerRetention #MarketingStrategy Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

On this week's episode of Pop Culture and Fandom News, Carla from Okay, Real Quick and Meg join Erin to discuss The Hunger Games books, Critical Role, fandom judgment on Reddit, the trailer for If I Had Legs I'd Kick You, and Universal Pictures fighting back against AI. Trailer for If I Had Legs I'd Kick You: https://youtu.be/ywFDoT7LBbQ?si=zpL7eUfUGG1nXdE1 Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠⁠⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

Enabling brands to activate their data in selling across multiple channels with a targeted message is Klaviyo's mission. The company's customer-relationship-management technology lets users scale up with a personalized approach to millions of consumers. In this Tech Disruptors podcast episode, Klaviyo Chief Product Officer Adil Wali sits down with Bloomberg Intelligence analyst Niraj Patel to discuss how the company is expanding customer reach across email, SMS, mobile and other communication channels. He dives into some emerging trends in marketing-tech automation, consumer engagement with AI agents and the industry evolution beyond batch and blast marketing. Listen in to learn about Klaviyo's opportunity beyond e-commerce and newer offerings like Customer Hub.

On this episode, Tiff joins Erin to discuss depictions of sex workers in film and television. They explore why they believe Hollywood hasn't always portrayed sex work positively, highlight some of the worst and best portrayals, and consider whether Hollywood is improving. Spoilers for: Desperate Housewives, Les Misérables, The Feast of All Saints, Dangerous Beauty, Magic Mike XXL, Harlots, Poor Things, Hustlers, The Menu, Leaving Las Vegas, Short Cuts, and Showgirls. Trigger Warnings for talk of sex work, sexual assault, drug abuse, and suicide. Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠⁠⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

8/13/25 - Episode 165Episode SummaryIn this episode, Scott Austin speaks with Sean McCarthy from Customers.ai, a customer acquisition expert, to explore how eCommerce brands can significantly grow revenue through paid ads. They present a case study of a brand that scaled from $90K to $250K in monthly revenue within months through a strategic, data-driven advertising approach.Key Takeaways:Customer Acquisition Strategy: The brand initially had poor ad performance with low ROAS. Sean implemented a structured acquisition strategy, moving from ad-hoc efforts to a deliberate, customer-centric funnel.Channel Shifts: They started with Facebook and Instagram but shifted toward Google Ads, which better targeted high-intent customers searching for barefoot shoes—leading to improved performance.Attribution and Analytics: A key to success was using an attribution platform to accurately measure and connect performance across Facebook, Google, Klaviyo, and Shopify.Content and Creative: Success required high-quality, lifestyle content (not just product shots). This was repurposed across platforms to test various creatives and learn what resonated.Testing and Iteration: The team tested many ad types (videos, slideshows, etc.). They emphasized learning over failure—understanding what doesn't work is as valuable as knowing what does.Indicators for Scaling Ads: Brands should consider paid ads when they have strong fundamentals like a high repeat customer rate (e.g., 25%) and solid conversion rates. These suggest a strong product/market fit.Advice on Hiring Agencies: Sean advises brand owners to learn the basics and run ads themselves first before hiring an agency. Agencies should be focused on optimizing spend—not just scaling budget quickly.Final Message: Investing in paid ads can drive rapid growth—but only if it's done strategically. It requires time, money, tracking, testing, and good creative. Start small, build a foundation, and scale intentionally.Show Links Shawn McCarthy - https://www.linkedin.com/in/shawnwmccarthy/Customers.ai - https://customers.ai/Linear Shopping Experiences - https://apps.shopify.com/linear-shopping-experienceTranscript & Videohttps://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-165-revenue-growth-through-ads

On this week's episode of Pop Culture and Fandom News, Tiff joins Erin to discuss the new Eyes of Wakanda animated series, the film Weapons, the trailers for Jay Kelly and HIM, and they discuss AI and Amazon. Jay Kelly trailer: https://youtu.be/ZEN-Shpx7XE?si=8wFAJaBW1NqQ8xS- HIM trailer: https://youtu.be/hpEy0iOixb4?si=7nXQ-6LzSkeE2T3N Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠⁠⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's  episode is Episode 33 - Skeet GolfIn today's episode we have the soon to be classic game of skeetgolf. But then again this is only a great game to Helmut and Bob. And it wouldn't be Possum Lodge until trouble ensues leaving Glenn Braxton with a damaged RV. What will happen? Listen on to find outWe have our news segment and our usual monologue on something that will surprise - what does Johnny Cash and Gordon Lightfoot have to do with the Red Green Show? More than you think!Grab some Merch!!!!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Red Green Show Shop⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠And being into season 2 means having another fun episode thanks to our  sponsor - Rail Line Designs.And the episode of the week as always!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://jefff380.wixsite.com/raillinedesigns⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Check us out online - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Classic Red Green Show Page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Red Green Fans Facebook Page⁠⁠⁠⁠⁠Today's Links:George Buzahttps://en.wikipedia.org/wiki/George_BuzaI thought the prose was the real poetry, personallyhttps://www.realchangenews.org/news/2025/07/30/i-thought-prose-was-real-poetry-personallyThe Biggest Red Green hits on Youtube - Top 10https://redgreen.com/blogs/the-daily-movement/the-possum-lodge-countdown-the-biggest-hits-on-youtube?utm_source=Klaviyo&utm_medium=email&utm_campaign=The+Daily+Movement+July+2025+%2801K0PQYEHTJGCCXE7AAEXQH2YR%29&utm_id=SEE+THE+TOP+10+VIDEOS&_kx=47GrK9ehCaLjHbomulBJdQgdvhcrYh8wI9VKbxWKgqZ1ZooH81WGg0Xm0QTgLZAD.VSdBx52025 Canadiana Fest⁠https://canadianafest.fun/⁠And thanks to you the listener for your continued support!

Today on our show:Amazon Reports Earnings, Dogged by AI QuestionsShopify Q2 Earnings Show Its Not Going AnywhereKlaviyo Delivers Growth, But Efficiency Still LackingRecap from Austin: Auctane's Spicy Innovation Delivered Event- and finally, The Investor Minute which contains 4 items this week from the world of venture capital, acquisitions, and IPOs.Today's episode is sponsored by Mirakl.https://www.rmwcommerce.com/ecommerce-podcast-watsonweekly

Games typically involve some combination of math, chance, strategy, and skill. In this two part mini-series, the Klaviyo Data Science Podcast investigates the role of math in games and how our relationship to them is changing given the increasing number of sophisticated AI Agents that can often beat us at our favorite games.This podcast additionally covers concepts ranging from what makes a game ‘Solved', to how the early development of Game Theory was influenced by the Cold War.The team also touches on a topic that will be expanded on in the next episode: why AI Agents are so sophisticated at certain games (e.g. Go), while struggling with other games (e.g. no stakes poker or basketball).When they invent the robot LeBron James, it will be the end of human society.- Michael LawsonFor more details, check out the ⁠⁠⁠full writeup on Medium⁠⁠⁠!

In this episode, Tiff joins Erin to discuss some of their favorite character deaths in film and television. Spoilers for the following films and TV shows: Game of Thrones Buffy Lord of the Rings Dexter Bates Motel Supernatural Halloween Ends In a Violent Nature Scream ER A Star Is Born (2018) A Nightmare On Elm Street (1984) Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠⁠⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

Holly Beadle, CEO of HERA Clothing, joins Will Laurenson to share how she's building a fashion brand that prioritises profitability over hype. From narrowing product ranges and improving cash flow to expanding into new markets and using tools like Klaviyo, Yotpo, and Rebuy, Holly breaks down the strategies behind HERA's sustainable growth. They discuss the challenges of paid media, why CRM is outperforming ads, and how to stay focused in a saturated industry. Whether you're scaling a DTC brand or optimising for profitability, Holly's insights are refreshingly practical and grounded in real experience.

On this week's episode of Pop Culture and Fandom News, Tiff joins Erin to discuss the long delay between seasons of Stranger Things, the second season of Shiny Happy People, the recent misogynistic and fatphobic comments about Jennifer Love Hewitt, and they honor the life of Malcolm-Jamal Warner. Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠⁠⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this bonus episode of the DTC Podcast, we reconnect with Liam Millward, Co-Founder & CEO of Instant, the retention marketing platform helping top e‑commerce brands turn anonymous traffic into incremental revenue. Instant installs in minutes, identifies up to 40% of previously unknown visitors, and triggers branded email flows through Klaviyo—no manual setup required.https://instant.one Why DTC listeners should care:As acquisition costs rise and margins tighten, converting the traffic you're already paying for is non-negotiable. Liam shares how Instant helps brands like ThirdLove, Truly Beauty, and Karen Kane generate compounding email revenue—often seeing 11–21x ROI in weeks, not months.In this episode, you'll learn:How Instant identifies and emails 40% of anonymous visitorsWhat makes Instant AI's flows more effective (and hands-free)Real-world case studies showing rapid, scalable email revenue growthWhy retention teams are using Instant as their co-pilot for Q4 prepWhat separates brands who see huge value vs. those who don'tIf your site gets traffic but your email list isn't growing fast enough—and your flows aren't converting as they should—this is the bonus episode to get ahead before Q4.Timestamps:00:00 - Why 98% of website traffic goes unidentified02:00 - Instant's founding story and mission04:30 - How brands can prep for Q4 success08:00 - Turning traffic into ROI through identification10:00 - Instant's results with brands like Liquid IV13:00 - Compounding revenue through retention16:00 - Who Instant is best suited for18:00 - A/B testing and measuring incrementality21:00 - Automating flows with Instant AI24:00 - What's next for InstantHashtags:#dtcpodcast #ecommercetips #blackfridaystrategy #emailmarketing #conversionrateoptimization #q4prep #retentionmarketing #klaviyo #incrementalrevenue #marketingautomation #shopperidentification #directtoconsumer #growthstrategy #founderstory #metaads Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Also Available on YouTube: youtu.be/_nqN9HyOpxMWhat happens when a 23-year-old refuses to play the ecommerce advertising game? Colby Stevens built Shine Supply into a $7M detailing brand using nothing but Instagram ASMR videos, authentic storytelling, and a "people over profit" philosophy.No paid ads until last month. No Amazon. No selling out to scale.Instead: 80,000 Instagram followers, hundreds of photo reviews, and a community that buys because they believe in the brand, not just the product.Colby breaks down the exact strategies that grew their family's Shopify store - from Klaviyo automation that actually works to the review incentive system that drives social proof. Plus why they turned down millions in Amazon revenue to stay true to their dealers.Key Takeaways:How to build 80k Instagram followers organicallyThe ASMR video strategy getting thousands of viewsReview incentive system that drives social proofWhy they refused millions in Amazon revenueKlaviyo automation that actually convertsBuilding authentic brand community on ShopifyFair warning: you'll want to detail your car after this one.Sponsors:Swym - Wishlists, Back in Stock alerts, & moregetswym.com/kurtCleverific - Smart order editing for Shopifycleverific.com/unofficialZipify - Build high-converting sales funnelszipify.com/KURTGuest Links:Shine Supply - Colby's detailing brandshinesupply.comShine Supply Instagram - 80k followers, zero adsinstagram.com/shinesupplyMentioned Tools:Shopify - Ecommerce platformshopify.comKlaviyo - Email marketing automationklaviyo.comLoox Reviews - Photo review systemloox.appWork With Kurt:Apply for Shopify Helpethercycle.com/applySee Our Resultsethercycle.com/workFree Newsletterkurtelster.comThe Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.

On this episode, Paula from "It's a Dean Thing" joins Erin to discuss some of their favorite character introductions in television and film. Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠⁠⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

Donata Stroink-Skillrud is an attorney licensed in Illinois, a Certified Information Privacy Professional, and President of Termageddon, a SaaS platform transforming how eCommerce businesses handle legal compliance. Built at the intersection of privacy law expertise and technology, Termageddon helps online businesses stay compliant with ever-changing privacy regulations, without needing a legal team.After years of working directly with contract law, consumer protection, and international privacy regulations, Donata saw firsthand how fragmented, outdated, and risky privacy compliance had become for Ecommerce websites. What started as manual legal work soon evolved into an automated solution that identifies which privacy laws apply to a business and generates up-to-date, accurate website policies in minutes—not weeks.Donata brings a legal insider's perspective to the realities of online selling, breaking down complex regulations into practical steps for founders. From helping brands avoid FTC fines on subscription renewals, to clarifying why state privacy laws apply to your store, Donata explains the hidden legal pitfalls that quietly erode Ecommerce growth and how to protect against them.Whether sharing how generic privacy templates leave stores exposed, why recurring billing pages are the newest legal battleground, or how to future-proof your policies against incoming U.S. state laws, Donata delivers a tactical, no-nonsense playbook for reducing legal risk and building customer trust.In This Conversation We Discuss: [00:42] Intro[01:04] Breaking down contract laws for entrepreneurs[02:02] Explaining why Shopify won't cover your compliance[03:57] Breaking down real costs of ignoring privacy laws[06:53] Clarifying why location won't shield your store[08:10] Highlighting false refund claims that trigger fines[11:54] Identifying which privacy laws apply to you[13:36] Turning repetitive legal work into automation[14:55] Updating policies before laws take effect[16:29] Receiving automatic updates without extra effort[17:15] Saving weeks of legal work with automation[18:12] Staying compliant as privacy laws keep changingResources:Subscribe to Honest Ecommerce on YoutubeProtects business from fines and lawsuits termageddon.com/Follow Donata Stroink-Skillrud linkedin.com/in/donata-stroink-skillrudIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Send us a textWork with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about   Join Jordan West live for an in-depth exploration of the cutting-edge AI innovations reshaping e-commerce in 2025!

On this week's episode of Pop Culture and Fandom News, Paula from It's a Dean Thing joins Erin to discuss the new RPG game Daggerheart, the film The Friend, and the Emmy nominations. Consider supporting us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠⁠⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

Drew Sanocki, he is 25 year DTC veteran who pivoted from a turnaround CEO to a SAAS founder. Drew's known for turning around 3 x hundred million dollar brands that were bleeding cash and shepherding them to an exit. He now runs PostPilot, the top direct mail platform for Shopify. Highlight Bullets> Here's a glimpse of what you would learn…. Strategies for increasing revenue in e-commerce businesses.Importance of customer segmentation and understanding customer behavior.RFM (Recency, Frequency, Monetary) analysis for identifying valuable customers.Data-driven decision-making and leveraging analytics for growth.Focus on customer lifetime value (LTV) and its impact on marketing budgets.Continuous improvement and iterative assessment of marketing strategies.Diversification of sales channels beyond platforms like Amazon.Utilizing direct mail as a complementary marketing channel.Emphasis on brand visibility and presence across multiple platforms.Cost-cutting strategies and prioritizing profitability over revenue.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Drew Sanocki, a 25-year veteran in direct-to-consumer (DTC) e-commerce and founder of Post Pilot. The discussion centers on strategies for scaling e-commerce businesses, focusing on customer segmentation, data analytics, and revenue multipliers. Drew shares insights on improving revenue through customer retention, diversifying sales channels, and leveraging direct mail. He emphasizes the importance of understanding customer behavior, using data-driven decision-making, and maintaining profitability. The episode offers actionable takeaways for seven-figure business owners aiming to scale to eight figures and beyond.Here are the 3 action items that Josh identified from this episode:Maximize Customer Segmentation with RFM Analysis – Use RFM (Recency, Frequency, Monetary) analysis to categorize customers based on their purchasing behavior. Identify high-value customers and tailor marketing strategies to boost retention, upselling, and repeat purchases. This approach reduces reliance on discounting and enhances long-term profitability.Diversify Sales Channels to Reduce Risk – Avoid over-reliance on Amazon by establishing your own direct-to-consumer (DTC) platform, such as a Shopify store. This enables better control over customer data, improved brand visibility, and a more stable revenue stream through multiple touchpoints, including retail, social commerce, and direct mail marketing.Cut Costs Without Compromising Growth – Regularly reassess operational expenses by renegotiating contracts, transitioning to cost-effective platforms like Shopify and Klaviyo, and avoiding long custom IT projects. Prioritize investments in strategic growth areas while eliminating unnecessary expenditures to maintain profitability.Resources mentioned in this episode:Here are the mentions with timestamps arranged by topic:Ecomm BreakthroughJosh Hadley on LinkedIneComm Breakthrough YouTubeeComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comAmazonPost Pilot  Klaviyo  Shopify  RFM (Recency, Frequency, Monetary)ICE Scoring MethodTurnaround Tips by Drew SanockiHow Brands Grow by Drew Sanocki80/20 Sales and MarketingJay AbrahamDavid HitchcockSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that's Ecomm with two M's) to learn more.Transcript AreaJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Matt Clark from ASM. Today I am speaking with Drew Sanocki, and we are going to be talking about three multiplier levers that you'll be able to pull in your business to increase revenue. This epi...

Jess Berman is the Chief Brand Officer and co-owner of BodyBio, a family-owned supplement brand redefining cellular health through premium, science-backed formulations. Built at the intersection of clinical credibility and modern digital commerce, BodyBio is helping bridge the gap between practitioner-trusted products and direct-to-consumer wellness, making elite cellular health accessible to more people than ever before.After spending years deeply connected to BodyBio's practitioner roots, Jess stepped into a leadership role during a pivotal shift: moving the business from B2B-only to a thriving DTC brand. What began as a family legacy focused on scientific excellence evolved into a broader mission of education, access, and brand storytelling, bringing cellular health out of the doctor's office and into everyday routines.Though she didn't come from a traditional DTC background, Jess brings strategic clarity to every stage of growth, navigating channel tradeoffs, building dual B2B and DTC ecosystems, and balancing hyper-targeted paid media with high-trust organic growth.Whether discussing how BodyBio fixed its reliance on branded traffic, why affiliate funnels outperformed typical influencer playbooks, or how brand guidelines helped unify internal teams and external agencies, Jess offers a transparent and tactical perspective on scaling a modern wellness brand without sacrificing trust.In This Conversation We Discuss:[00:43] Intro[01:52] Rebuilding websites to unlock conversions[03:16] Growing brand awareness through omnichannel[04:26] Bootstrapping marketing with a two-person team[05:40] Managing fulfillment while scaling DTC[07:18] Finding new customers through authority partners[09:31] Testing creative angles to convert cold traffic[11:34] Leading growth through transparency and story[12:21] Episode Sponsors: Electric Eye, Reach & Zamp[15:52] Defining brand guidelines before scaling online[17:52] Testing incrementality before scaling Amazon[18:48] Skipping short-term wins for long-term brand health[20:48] Preparing for shoppable AI disrupting searchResources:Subscribe to Honest Ecommerce on YoutubeSupplements Made From Science https://bodybio.com/Follow Jess Berman https://www.linkedin.com/in/jesshkaneSchedule an intro call with one of our experts electriceye.io/connectLevel up your global sales withreach.com/honest  Fully managed sales tax solution for Ecommerce brands zamp.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Jennifer Gilbert is the Head of Digital at Nutra Organics, and a former ecommerce leader at RY.com.au, The Facial Co., and Makeup Cartel. With a background in musical theatre and a serious knack for CX, she's now driving digital growth for one of Australia's most beloved health food brands.In this episode, we cover:How Nutra Organics builds personalised customer journeys using Octane AI and KlaviyoWhy magic moments post-purchase are key to loyalty (and what they actually look like)The strategy behind their high-converting product quiz and segmentation flowsHow they balance Amazon growth with DTC brand controlJen's quarterly planning process, and how she chases the gap, not the gimmicksConnect with Jennifer GilbertExplore Nutra OrganicsWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.Connect with Nathan BushContact Add To CartJoin the CommunityThanks to our sponsors, Shopify and Klaviyo, for bringing you the show.Questions? Shoot us a text!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

On this episode, Jenn from My Streaming Bubble and Paula from It's a Dean Thing join Erin to discuss the 1984 film, The NeverEnding Story. The panel shares their childhood memories of the film, how well it holds up, the trauma of some scenes, and what the film says about grief and dreams. Trigger warning for discussions of animal harm and parental death. Please support us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠⁠⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

Customer lifetime value is a critical KPI, but with customer acquisition costs rapidly rising, what can brands do to successfully build long-term value for the business? Agility requires seeing past vanity metrics to the durable value hidden in customer relationships. When customer acquisition costs climb and privacy affects easy targeting, only nimble brands—those that align teams, data, and KPIs around lifetime value—stay ahead. All of this (and a few more things) are discussed in the recently-released Klaviyo B2C Report. To discuss it, I'd like to welcome Jamie Domenici, CMO at Klaviyo. About Jamie Domenici Jamie is Chief Marketing Officer at Klaviyo, the only CRM built for consumer brands. She has served as the Chief Marketing Officer since August 2023. With more than 20 years of experience in SaaS Marketing, Jamie has become a pioneer in SMB Marketing and a champion for small businesses. Prior to Klaviyo, Jamie served as the CMO of GoTo, a provider of SaaS and cloud- based remote work tools for collaboration and IT management, and before that, she held various marketing leadership positions at Salesforce for over ten years. Jamie holds a B.A. in International Relations from California State University, Chico. Jamie lives in the San Francisco Bay Area with her husband and two daughters. Jamie Domenici on LinkedIn: https://www.linkedin.com/in/jdomenici/ Resources Klaviyo: https://www.klaviyo.com https://www.klaviyo.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

7/16/25 - Episode 163Episode Summary Scott Austin talks with Nikita Vakrushev from Aspekt about using SMS marketing for Shopify stores. Nikita explains how SMS can boost email revenue by up to 20%, and shares when and how brands should get started—starting with collecting consent and adding SMS to flows before launching campaigns. They discuss best practices, legal opt-in rules, and why Klaviyo is a solid all-in-one platform for both email and SMS. Show Links Aspekt - https://aspektagency.com/Nakita on LinkedIn - https://www.linkedin.com/in/nikita-v/Badgezilla - https://apps.shopify.com/badgezillaTranscript & Videohttps://jadepuma.com/blogs/shopify-tutorials/episode-163-sms-with-nikita-vakrushev

On this week's episode of Pop Culture and Fandom News, Jenn from My Streaming Bubble and Paula from It's a Dean Thing join Erin to discuss meeting Brendan Fraser, K-Pop Demon Hunters, a new horror-themed burlesque show, the trailer for Project Hail Mary, a death on Bones, and the pain and joy of discovering a new ship. The panel also explores possibilities for the future of TikTok. For tickets and info on Nightmare On Strip Street, click here: https://nightmareonstripstreet.com/denver/?utm_source=google&utm_medium=sc_brand&utm_campaign=371837_den&utm_content=754913350920&gad_source=1&gad_campaignid=22603986120&gclid=CjwKCAjwyb3DBhBlEiwAqZLe5H7DJN_0ky49iyxSNT060sz1ETiWPV8fnkumrkGMXB6j0IBdenpWXhoCVCQQAvD_BwE#tickets Please support us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode, Carla from Ok, Real Quick Pod, and Tiff join Erin to talk about some movies from the eighties that traumatized us. They also explore why they think eighties movies were different from today's films. Trigger warnings for animal harm, nuclear war, and cancer. Support us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

Sabir Semerkant is an Ecommerce expert, growth strategist, and founder of Growth by Sabir, where he helps brands unlock compounding growth through a proven framework called the 8D Method. With over 20 years of experience and $1B+ in revenue driven, Sabir has worked with everyone from Fortune 500s to DTC challengers, scaling brands like Canon, Tommy Hilfiger, and Sour Patch Kids along the way.Today, Sabir leads growth across a wide range of eCommerce verticals, helping founders break through revenue plateaus with precision systems and operational clarity. His work is grounded in execution: simplifying tech stacks, identifying bottlenecks, and unlocking 2X results without chasing shiny tactics. In 2024 alone, his Rapid 2X program delivered a 108% average lift across 29 brands in just 21 days.Whether he's unpacking the real reasons most brands stall, breaking down why resumes don't equal results, or showing how to grow without over-relying on Meta ads, Sabir brings a direct, operator-first mindset to the conversation.He shares what it takes to scale in today's crowded DTC space without gambling on paid, blindly outsourcing growth, or losing sight of what truly moves the needle.In This Conversation We Discuss: [00:39] Intro[01:23] Learning marketing like a software upgrade[08:53] Improving CTR with daily copy experiments[14:55] Centralizing KPIs to drive clear decisions[19:11] Knowing your numbers without excuses[21:47] Segmenting real buyers from email signups[23:35] Testing ideas before scaling campaigns[28:32] Repositioning your product to fix weak growth[31:03] Aligning your whole team on brand growth[40:30] Avoiding the agency swap loop for growthResources:Subscribe to Honest Ecommerce on YoutubeTurning Promising Ecom Brands Into Profitable Winners https://growthbysabir.com/Follow Sabir Semerkant https://www.linkedin.com/in/sabirsemerkantIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

This week, Carla from Ok, Real Quick Pod, and Tiff join Erin to discuss the shows The Cleaning Lady, Fubar, and Hell Motel. They also talk about the unabridged version of The Count of Monte Cristo, the disappointment of Old Guard 2, and the passing of Michael Madsen and Julian McMahon. The panel also discusses a recent SPN fandom tweet that crosses a line. Support us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 77, Western States 2025     Guests: Phil Buckley, Victor Ballesteros, Andy Melton, Jon Bretan, Megan Kono, Christian Gagel Race: Western States Fun Run Started 1981 When: June  28, 5am 2025 (Saturday morning) Start: Squaw Valley, Finish: Placer High School   Race Website: https://www.wser.org   Killian's Data Breakdown: https://us.coros.com/stories/more-than-splits/c/kilian-jornet-3rd-western-states?utm_source=Klaviyo&utm_medium=email&tripleSource=klaviyo&_kx=RC5OUJ7sn4m0IO3Z939JWofTB4C0J83E1dgAFGQ_6Bg.Tv8yB4   Tim Cannon Parody on David Roche: https://youtu.be/74niJ1K3jr0?si=fMDSjw-9UOOVxqnd   Megan and David Roche explain David's blowup (sort of): https://podcasts.apple.com/us/podcast/265-western-states-100-failure-being-human-in-public/id1521532868?i=1000715325523   Megan's Beaverhead recap: https://meg-a-miles.com/2023/08/27/beaverhead-100k-7-15-23/  

On this week's main episode, Carla from Ok, Real Quick Pod, and Tiff join Erin to discuss some celebrity deaths that affected us the most. We also explore why we believe celebrity deaths can have such a strong impact. Trigger warnings for death, murder, suicide, cancer, and drug overdose. Support us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: ⁠⁠⁠⁠⁠https://discord.com/invite/7aTTCAWZRx⁠⁠⁠⁠⁠ You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Consider becoming a Patreon supporter of Portia Burch: https://patreon.com/portia_noir?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link and White Woman Whisperer: https://patreon.com/whitewomanwhisperer?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link. Are you looking to buy some shirts that make a difference? Check out Wear the Peace: https://wearthepeace.com/pages/collections?utm_source=Klaviyo&utm_medium=flow&utm_klaviyo_id=01J35XBQFAPE052R8E3A4140TSkx=vpLEr9K3aUVqJ0N-d6KKWR608od7avLWJ2fXcHbEPI.U45QAK. Join the Here4TheKids Substack: https://here4thekids.substack.com/. To order the book, "White Women," click here: https://www.race2dinner.com/white-women Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us a textWhat do you do when customers love your product…but only buy once? On today's E-commerce OS Fast Track, Jordan West sits down with Raveena Cheema, Co-Founder and CMO of Purple Rose Supply, to unpack the retention puzzle for cannabis cigars—an inherently low-frequency purchase that's ripe with untapped opportunity.Timestamps:00:01 – Intro: “What do you do when you have an amazing acquisition funnel…” 02:00 – Acquisition: “I would say acquisition, definitely tricky…” 06:37 – Core Question: “How do I drive repeat purchases in a lowish frequency category…” 08:15 – Repeat Skepticism: “Why would somebody want to buy another of the same?” 20:49 – Experimentation: “just try it all right? Like try it all.” 25:35 – Socials Skepticism: “I am so happy you said you're not on socials.”Inside the Episode:Understanding the 10% Repurchase PhenomenonWe dive into why only one in ten customers return within the first 90 days—even when they swear by your product. You'll learn how to benchmark your performance against industry cohorts and why a seemingly low rate can actually signal a massive upside if you apply the right levers.Three Strategic Retention LeversHabit-Stacking Your Product: Embed your hardware into daily routines by optimizing ease-of-use and creating “ritual” touchpoints (e.g., morning wake-and-bake vs. weekend social sessions).New SKUs & Accessories: From color-drops to premium add-ons, discover how launching micro-collections or complementary tools can spark fresh interest—without a full R&D budget.Competitive Pricing Tests: Learn how tiered pricing, bundle discounts, and limited-time promos can shift purchase behavior and elevate your average order value.Real-World Product HacksSee actual “before and after” examples of celebrity collabs (imagine a Seth Rogen x Purple Rose Supply limited edition!), collectible series, and one-off seasonal drops that turned casual buyers into repeat collectors.Retention Tech Stack Deep DiveWe'll walk through best practices for Klaviyo flows and SMS sequences—plus how to leverage AI-powered tools like Ripple.ai for hyper-personalized campaigns that resonate at scale.Guest info:Linkedin: linkedin.com/in/raveenacheemaEnjoyed this deep dive? Smash that LIKE button, drop your biggest retention challenge in the COMMENTS, and SUBSCRIBE for weekly, battle-tested playbooks to scale your ecommerce brand with real, actionable systems.