Podcast appearances and mentions of less time

Stay focused. It’s easy to say, but harder to do. Anybody who’s been in sales has probably been in a situation where you’ve been in a room with someone and you’re looking at them and having a conversation with them. But they’re looking around the room. They’re looking at things. People are buzzing them on the phone. They’re like, “excuse me.” They’re taking the call and you’re sitting there thinking, “why am I here? Why am I doing this?” So other people maintaining focus (or not) will give you a really good idea of where you stand with them. David: Hello, and welcome to the podcast. We are back once again. Jay McFarland, and I will discuss how to stay focused in your day. Welcome back, Jay. Jay: It’s so good to be here, David. And I know that focus is something that everybody’s working on. One of the reasons I know this is all of the technology companies are building focus tools into their devices. We must want this because I can now tell my phone, no I’m focused on this and it gives me different screens for that particular time so that I can stay focused in on this. So we must all want to be able to focus better. And the question is, how do we achieve that? David: Yeah. Especially when there are other technology companies that are trying to get you to stay focused on them. Right? You gave a great example. I noticed that too, on my phone, there’s the new focus button. And I like that idea, but in the meantime, nearly every social media platform is designed to steal your focus, to derail you from what it is that you wanted to do today in favor of what they would like to have you do today, which is to scroll, scroll, scroll, scroll, and then scroll some more. So we do have technology that is working for us, and we have technology that is working against us. But last time when we were talking about the idea of building proactively, I think these things tie together. As we’re building proactively, we recognize that it does require us to stay focused day-to-day. And so in order to do that, we have to say, okay, how are we going to make it happen? Particularly with all sorts of forces, potentially conspiring against us. Jay: Yeah. I love that point, that on the one hand tech is trying to help us stay focused, and then everything else in the world, I’m like, “squirrel!” You know, squirrel there’s something new and it’s not just social media who’s trying to distract you. It’s the employees who want your time, the customers who call up because they don’t know your schedule. They just know they have a question, right? So they’re calling you. So how do you go about building some semblance of focus throughout your day with all of these distractions that are coming in constantly? David: Well, from my standpoint, I think we need to decide at the beginning of the day, as early as possible, what really needs to happen today? Because that’ll help us to determine where our focus needs to be. What is it that actually has to get done? What has to happen? What do you have to do versus what do other people in your organization have to do? So if you own the organization, you’re going to have to determine what you’re doing and what they need to stay focused on. And how are you going to avoid distraction? Lots of people have, or had, open door policies when people were working together. Do I have my door open? Do I have my door closed? I liked the idea of having an open-door policy. So for many years in my business, I did. But unfortunately, that sometimes programs people to think, okay, door’s open! I’m constantly available. So you really need to balance that and make determinations as far as how much of your time during a given day is going to be dedicated to focus time. The work that you have to get done in a specific time frame, in a specific way, without distraction. And then adapt or create an environment that allows you to stay focused. Jay: Yeah. I have a funny story. I went to a company, it was a brand new company. They just built this beautiful building. And I went to the CEO and his desk was right out in the middle of everybody else’s. David: Wow. Jay: No cubicle walls, nothing. There’s the CEO’s desk, right? And about six months later, I went back. And instead of that desk, there was an office. And I’m like, what happened? And he is like, well, I just realized, as much as I wanted the open door feeling and that people could come to me. I just couldn’t do the things that I needed to do, because it was like a line, where people were wanting to talk to me every few minutes. David: Right. Yeah. And so everybody needs to determine how much they can take. How much they can actually get done, without completely distracting themselves. And you basically have to engineer your environment around that. But I think the idea of, professionals in particular, requiring the time and ability to stay focused. It can’t be understated. You really need to be able to do that. And a lot of times, because we’re so reactive, we don’t even think about it. And so simply by identifying the fact that you are going to require focus hours in at least some of your days. Probably most of them, if what you’re doing is important work. And because of that, you’re going to very likely have to change the way that things are done. Jay: Yeah, I know people and I’ve tried to start doing this in my own life where they only check their email at a certain time of day. They have an email check time. And their point is that they never get an email that has to be responded to immediately. If somebody has an immediate concern, they’ll call. They’ll do something else. And so they literally do not look at their email. I have my email up all the time. I’m going to be totally honest. And when one pops up, I will leave whatever else I’m doing. And I will respond to that email. And I know that this is an issue for me because then afterwards I’m like “now, what was I working on?” Because if I was typing something up, now I’ve lost my train of thought. And so I know that I’m hurting my productivity, David. But I still do it anyway, because I’m such a creature of habit. And I also have FOMO, the fear of missing out. I have FOMO so bad that I’m not sure how to stay focused long enough to overcome it. David: It sounds a little like a shared malady. Entrepreneurial A.D.D. Jay: Yes. Yeah. David: Where, it’s always the next thing. What’s the next thing? What’s the next thing? I certainly have a tendency to share that as well. But one of the things that I do when something is a real focus project –and actually, you and I through this before we jumped on this call. I literally turned off my phone, not just silenced it, not just turned it upside down on the table. Literally turned it off. Closed out the email, shut everything down, got rid of all the other apps so that we can have this conversation. And for something like this, it makes perfect sense to do that. But if there are other projects that I feel like I need to get done, I just do the same thing. And if it’s available to you, you’re going to do it, right? If you can access that email right away. And if it is in front of you, you are going to be a lot more likely to respond to it. I do tend to check email a couple times a day. There are some times where I’ll grab my phone and I’ll do it in between. But for the most part, I’m not a complete servant to my email for the exact reason that we discussed. It’s critical to set aside time when you can stay focused. Email is a list of other people’s priorities. And so if you’ve got priorities of your own, that are important enough to you, then you’ll start to do that. At least for me, that’s what I did. You know, another thing that helps me stay focused… actually, let’s start with this. One of the things that really distracts me from focus is input. So things like whatever, email, videos, social media, all of that is input. Most of us get paid, not for our input, but for our output. What is it that we’re doing? What are we actually putting out into the world? If you recognize that input is generally not dollar work and output is dollar work. It becomes easier to say, okay, no more input for now. I’m going to stay focused the next two hours on output. And that means shutting down social media, maybe turning off the phone or silencing it. Shutting down the email and then just focusing on the output. If you just think in terms of input and output, you can really start to make a big difference in terms of the focus hours you’re able to put in during any given day. Jay: I really like that. Kind of maybe having a balance scale in your mind. Am I spending more time with the input or the output? How much more could I accomplish in my job? How much more proficient could I be if I stay focused on that output? I have to tell you, while we’ve been talking, a text has come in and it’s up in the top left corner of all my screens. I haven’t looked at it. But It’s there. And I know it’s there. And it is so hard for me, David, to not look over at that while we’re… And so I forgot to put my computer in do not disturb mode. And so now it’s sitting there and I’m like, you know, “what if I just peek over?” But there’s no way that any text that I have coming over is going to be more important than what we’re talking about right now. So I’m going to exercise self-control and I’m… David: You’re doing great. Jay: …going to keep the discussion. Yeah. David: You’re doing great. I think if something popped up in the corner of my screen, I think my eye would automatically go to it. So you’re doing very well. To nutshell it really, I think a good question for all of us to ask ourselves is how much time each day can we actually stay focused? It doesn’t have to be eight hours a day. I mean, you can probably accomplish more in one and a half to two hours of focus than you can accomplish in a full eight-hour day, if you’ve got distractions all over the place. As humans, we don’t multitask as well as machines do. You know? Like if you’ve got windows open, you’ve got 10 different things it’s cycling through as well. It’s doing the same thing that our brains do. It’s just that the computers are able to do it a lot more efficiently. Whenever we have to change channels, we have to switch from this mode to that mode, this idea to that idea, project to project, it takes a little while to get things back in gear. And that just adds to your day. It detracts from your focus and it adds hours to your day. Whereas if you can stay focused on one thing, at least long enough to get through enough of it to have accomplished something for the day, you’re going to be way ahead of if you don’t do that. Jay: Yeah, and it can be exhausting too, if you’re trying to constantly output, there may be a point of degradation of your work product. I don’t know what that point is. It’s probably different for each individual. So it may be wise to put your scheduling in blocks and say, “I am going to take 10 minutes and go on TikTok. Or get up and take a walk and talk to some coworkers or things like that.” Just to refresh your brain and get the blood flowing. I don’t think we want to send the message to somebody that no, you have to, for eight hours a day, be… David: Right. Jay: …working constantly on output. That’s probably too much for most people. David: Right. Yeah, but switching… and there’s I believe it’s called the Pomodoro Technique. You’re probably familiar with this one, where you work for 50 minutes and then you take 10 minutes and you distract yourself. Or you take a walk, you stand up, move around. If you were to do that during any given workday, it just sort of gives your brain a break. But getting back to the idea of doing many things at a time versus focusing on one thing at a time. That by itself, I think is going to give you a lot of traction. If you can just discipline yourself as much as possible. And I’m speaking to myself as well. If we can discipline ourselves as much as possible to focus on one thing, we can spend an enormous amount of time thinking about something. I mean, sometimes days or weeks, “oh, I have to do this. Oh, I have to do this. Oh, I have to do this,” thinking about this one project. And when you sit down to do it, it takes an hour or two, you know, like, wow. I probably spent three hours over the course of the last three weeks, thinking about this thing that only took an hour to do. Jay: Yeah, I forget who said it, but they said that time will fill whatever space you allot to it. And so if you give it three hours, it’s going to take three hours. If you give it one hour, you’ll probably get it done in one hour. And that’s just kind of the way that our mind works. David: Yeah, exactly. Jay: Yeah. And one other thing, one other thing, not to interrupt you, about focus. One of the things that really, really bothers me is when I’m working with somebody, whether it’s my boss or a customer or I’m the customer. and I feel like they’re not giving me their focus. Like they’re… David: Right. Jay: …checking their email. Or they’re checking their text. Or people keep coming up and interrupting them. David: Yeah. Jay: When I don’t feel like I have somebody’s focus, it completely ruins my respect for them and it makes me feel like they don’t care about me. And so I think it’s very important to understand how our focus is influencing the people around us. David: Yes. And for salespeople in particular, anybody who’s been in sales has probably been in a situation where you’ve been in a room with someone and you’re looking at them and you’re having a conversation with them. And they’re looking around the room. They’re looking at things. People are buzzing them on the phone. They’re like, “excuse me.” They’re taking the call and you’re sitting there and you’re thinking, “why am I here? Why am I doing this?” So other people’s focus or lack of focus will give you a really good idea of where you stand with them and… Jay: yeah, David: …there are probably some married people who , who struggle with this as well. I need to allocate more time and more focus to my spouse, my kids, whatever it is. This goes to the whole idea of being present, which is probably the subject of another podcast, but just being in the moment and trying to focus on what it is that we need to do. Just long enough to get it done and then identify the next thing and start on that. Jay: Yeah, and then go back. But if you’re going into a sales call, turn your phone off before you go into a sales call so that you’re not tempted to do those kind of things. Knowing what you’re about to do and what level of focus you’re going to need to do it, I think is something that I haven’t given a lot of thought, David, that’s why I’m glad we’re having the discussion right now. David: That’s great. Well, we’re going to be continuing this discussion inside the Inner Circle this week. If it’s something you’d like to ask a question about, if you got a comment about, log into our Inner Circle membership site, if you’re not already a member, go to TopSecrets.com/ic and we’ll see you inside. Jay: Yeah. And when you’re inside stay focused. David: Yeah, stay focused! Jay: That’s right. David: Thanks Jay. Are You Ready to Stay Focused and Improve Your Results? If so, check out the five primary ways we help promotional product distributors grow: Just Getting Started? If you (or someone on your team) is just getting started in promotional products sales, learn how we can help. Need Clients Now? If you're already grounded in the essentials of promotional product sales and just need to get clients now, click here. Want EQP/Preferential Pricing? Are you an established industry veteran doing a significant volume of sales? If so, click here to get End Quantity Pricing from many of the top supplier lines in the promo industry. Time to Hire Salespeople? If you want to hire others to grow your promo sales, click here. Ready to Dominate Your Market? If you're serious about creating top-of-mind-awareness with the very best prospects in your market, schedule a one-on-one Strategy Session here.

You don't need more time but better focus.All things Coop

B2B brands spend a lot of time trying to stand out, but taking a genuinely funny approach can still feel like a risky move. Luke Winter doesn't see it that way. For the Founder & Creative Director at Deadpan Agency, comedy works best when it starts with the same things as any serious B2B campaign such as audience pain points and business goals.In this episode, Amy Woods sits down with Luke to explore how comedy fits into B2B marketing, from the creative process behind Deadpan's campaigns to the challenges of getting buy-in for work that takes a few more creative risks. One of those campaigns happens to be for a client Deadpan and Content 10x share, Vector.Vector's comedy campaign became one of Deadpan's strongest case studies: a 33% lift in branded search, a 22% increase in demo requests, and a 44% increase in pipeline, all repurposed from a single shoot into dozens of pieces of content.Luke walks through exactly how that campaign came together, and what it took to get there.Find out:Why Luke thinks comedy has a proper place in the B2B sales cycle, particularly when a brand is trying to get on an audience's radarHow a very ordinary problem for their client, Free Agency, became the idea for the "Bullshit Filter" campaignWhat Luke looks for when deciding whether a comedy idea will make people recognize themselves in the campaign rather than simply watch a brand trying to be funnyWhy Deadpan gives clients several campaign directions across a scale from "fun" to more unhingedThe low-risk way for B2B brands to start experimenting with comedy before committing to a full campaignImportant links & mentions:Blog post about this episodeLuke Winter on LinkedInDeadpan AgencyVector Series A VideoDeadpan's Vector Case StudyContent 10xAmy on LinkedInAmy's book: (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Busy dad? You do not need 90-minute workouts, a perfect schedule, or hours of quiet time to make real progress.If you want a simple full-body training plan built for busy dads, check out my workout program here: Grab a free trial hereIn this episode of Fit Fathers Fellowship, I break down the idea of the minimum effective dose—doing the smallest amount of focused, intentional work that still moves you forward.It's a concept Tim Ferriss helped popularize in The 4-Hour Body, and it has shaped the way I think about training, especially in this season of fatherhood.I love seeing dads take on Ironmans, ultras, and huge physical challenges. But that's not the phase of life I'm in right now.My goal is simple:Get as strong, fit, athletic, and capable as possible with the limited time I actually have.We talk about why three focused full-body workouts can go a long way, why intensity and consistency matter more than spending hours in the gym, and how daily movement can fill in the gaps.I also share how the same principle applies to our faith.While reading Charles Swindoll's So, You Want to Be Like Christ?, I was reminded that we can easily fall into the trap of thinking that if we don't have 30–45 minutes for Bible study or prayer, it isn't worth doing.But maybe you don't have 45 minutes today.Maybe you have four.Four focused minutes in Scripture, prayer, or meditation on God's Word is far better than waiting for a perfect window of time that never comes.In this episode:• The minimum effective dose for busy dads• Why shorter workouts can still produce great results• How to train hard without living in the gym• Why perfection often leads to inconsistency• How to simplify your faith without making it shallow• Building a “minimum” that keeps you moving forward in fitness, faith, and fatherhoodYou do not always need more time.Sometimes you just need to get more intentional with the time you already have.Train hard. Stay faithful. Be present. Keep moving forward.

Scott Dolson started planning the department response to IU winning the national championship on the flight home from the game. He wanted this to be a sustainable situation at IU where they can live up to President Whitten's ambitious call to action to be excellent in everything. I made the short drive to Bloomington to sit down with Dolson and ask him questions about leadership, true presidential alignment, and a behind-the-scenes look of selecting Coach Cignetti and two men's basketball head coach searches. Dolson explains why he doesn't like to work with panickers and what it means to be a cabinet member in his opinion. Dolson shares how he learned to ask other people things he didn't know, a lesson he picked up from Bob Knight a long time ago when Dolson was a men's basketball student manager. Dolson wraps the conversation talking about the responsibility of an AD getting involved in governance at the conference level and participating in congressional conversations and the POTUS round table on saving college sports.0:00 Introduction1:05 Sustaining Next Level of Athletic Success2:55 Dolson's Experience with President Whitten During College Athletics Chaos7:01 Compartmentalizing Meeting Subjects and Staying Focused as an AD9:57 Thought Process of Research for Position Profiles in Football and Men's Basketball Head Coach Searches17:20 Continuity of the Senior Staff22:20 Leadership Lesson Dolson Learned from Coach Bob Knight26:01 Dolson's Advice on the Cabinet Position for ADs30:43 ADs Going to Congressional Hearings and the White House VisitAD Vantage empowers athletic directors with comprehensive staff data, performance analytics, and AI-powered candidate insights to make smarter hiring, compensation, and retention decisions in an era where every dollar counts. Learn more: https://www.athleticdirectorvantage.comPILYTIX is an A.I. technology company dedicated to solutions that generate revenue, save time, and reduce costs for universities and sports & entertainment organizations. More Money. Less Time. Lower Costs. Learn more: https://pilytix.ai/Onrise provides complete mental health Coverage for your Athletes. One call. Same-day setup. Your athletes get immediate access to peer support from retired pros, licensed clinicians, and 24/7 crisis care. Less than one in-house FTE. No hiring hassles. No initiative fatigue. Learn more: https://onrise.care

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Dan Kennedy & Bill Glazer discuss how entrepreneurs can achieve far more in far less time by creating autonomy and protecting their most valuable resource. They define autonomy as the ability to set the rules of engagement, then explain how that posture creates leverage in pricing, client selection, and daily routines. The conversation also introduces the concept of time vampires, those energy-draining people and tasks that sap productivity and income. You will learn concrete steps to identify and eliminate time vampires, build marketing that produces higher-quality leads, and enforce simple rules that protect your schedule and boost profits. Dan and Bill show how creating more value lets you raise fees, replace bad clients, and regain control over your workday. If you want actionable tactics to turn time into revenue, tune in now and start implementing the changes discussed. MagneticMarketing.com NoBSLetter.com

In this segment of Tuhada Nazariya, host Rishi Nagar led an open-line discussion on Singapore's five-year campaign to encourage people to spend less time on their phones and focus more on reading and other activities. The conversation explored whether financial incentives could help improve concentration and change how people use their time, and whether Canada should consider a similar approach..

So how do you get project time? You must write all "I need to remember to do that" tasks down and have a scheduled time, routinely, to do them. Your brain will trust you and you, my friend, will have project time.  Capture Everything First you must capture everything you need to remember to do. I do this by a good brain dump putting one item per index card. Break up any to do lists, again writing one item on an index card.  I go through my email and text messages. This is cognitive offloading, taking the thing you need to remember and placing it in your environment.  You could do this digitally or email yourself or something but index cards work the best for me.  Plan of Attack I was vulnerable and read all of the to do's I need to do in this episode. And then I shared how I plan to complete them. There were a few things I needed to put in my google calendar, a few things I needed to print, and a few financial tasks. All on the computer and I estimated roughly 40-60 minutes for those tasks during my Sunday Basket time. That is task stacking. Do like tasks at one time, to save time. There are somethings that need to be done before Sunday and they will live on my counter like talking to Abby, my daughter, about a class for my grandson. Joey, my son, has some stuff we need to look at, at his house. So I will do that the same day we go to Verizon to get him a new phone and talk to them about my bill. Because I have clumped like tasks together, some get addressed and some get placed in my Sunday Basket, I am unlocking small pocket of time that when added up are project time.  Gain the Trust of Your Brain The reason you are always in panic of forgetting to do something is because you do not have a designated time set aside for all the tasks you are trying to remember.  First write them all down to free up cognitive capacity for new things that come your way. And second, commit to your Sunday time so you can gain the trust of your brain and quiet the chaos of your braining panicking trying to remember everything. Because even if you write the tasks down but do not do them, the brain will continue to not trust you knowing you will not actually address all of the items you wrote down. Learn the habit of task stacking so you can enjoy project time. EPISODE RESOURCES: The Sunday Basket® Sign Up for the Organize 365® Newsletter  Did you enjoy this episode? Please leave a rating and review in your favorite podcast app. Share this episode with a friend and be sure to tag Organize 365® when you share on social media.

What if a single day of event sponsorship could give your content team six months of material?That's what happened when UserEvidence sponsored an on-site podcast studio at an industry event and used the opportunity to create a whole series of conversations with B2B marketers. It's also the story that brought their Director of Content Marketing, Jillian Hoefer onto the podcast in the first place. Amy had been following her on LinkedIn for a while, and when Jillian posted about the repurposing play in detail, it was enough to ask her on the show to walk through it properly.But the interesting part isn't just how much content came out of it. It's how deliberately the team planned for what those conversations could become, well before anyone hit record.In this episode, Amy Woods sits down with Jillian to break down the thinking behind it: choosing a clear thesis, finding the right people, making the ask, preparing guests, and leaving enough room for the unexpected.Find out:How sponsoring someone else's event can generate months of contentJillian's four-step framework for turning one event sponsorship into a genuine content engineHow a topic-led invitation helped secure interviews with busy B2B marketers, including people who'd never been on a podcast beforeWhy Jillian maps 80% of her content plan before an event even starts, and deliberately leaves the rest openThe content assets B2B teams often forget to plan for, including sales enablement resourcesImportant links & mentions:Jillian Hoefer on LinkedInUserEvidenceAmy on LinkedInContent 10xAmy's book: (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

The latest edition of The Modern AD is available now: https://higheredathletics.com/themodernad/In my recent road trip to Texas, I knew I wanted to visit University of North Texas. I had interviewed Wren Baker several years ago and was familiar with UNT, but it's always better to see the growth of a place in person. The campus is beautiful and the athletic facilities are incredible. Mosley starts by providing great detail in his approach to coaching searches and what led to him hiring Neal Brown, including leaning on Baker and other ADs he regularly speaks with. I asked Mosley about his approach to communicating decisions with presidents and boards and how to prepare for a presentation. I then asked him to talk about UNT's approach to uniform patches and how the apparel contracts help or restrict the opportunities, and whether he thinks department-wide or sport-specific is the right approach for the Mean Green. We then focus back in on the AD position - asking Mosley why he selected Connor Smith as his COO, another former AD in the DFW area (Dallas Baptist). I looked to identify what specific ways the job itself is changing for Jared with all the chaos in college athletics. I try to offer him a hypothetical question at the end that he thinks is a thought activity that all ADs should be doing on their own. He didn't quite answer it, but he does offer great insight to the question.0:00 Intro and Stadium Video02:24 - Approach to Head Coaching Searches, Most Recently Football09:30 - Does being a former athlete in the sport change how you focus on the head coaching search?11:45 - How to prepare your communication and presentations with a president and board of trustees in college athletics chaos.20:08 - Uniform Patches Approach25:15 - Leadership Style After Transition as Internal AD Hire32:49 - Hiring COO Connor Smith35:26 - Evolving Role of the FBS AD Position42:11 - Hypothetical: Here's Your Budget - Outline Your Athletic DepartmentAD Vantage empowers athletic directors with comprehensive staff data, performance analytics, and AI-powered candidate insights to make smarter hiring, compensation, and retention decisions in an era where every dollar counts. Learn more: https://www.athleticdirectorvantage.comPILYTIX is an A.I. technology company dedicated to solutions that generate revenue, save time, and reduce costs for universities and sports & entertainment organizations. More Money. Less Time. Lower Costs. Learn more: https://pilytix.ai/Onrise provides complete mental health Coverage for your Athletes. One call. Same-day setup. Your athletes get immediate access to peer support from retired pros, licensed clinicians, and 24/7 crisis care. Less than one in-house FTE. No hiring hassles. No initiative fatigue. Learn more: https://onrise.care

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Most of us live as if there will always be more time. More time to start. More time to change direction. More time to build the business. Take the trip. Have the conversation. Become the person we keep saying we want to become. But there is a problem with “later.” Eventually, you run out of it.In this episode of Investing Uncensored, André Stewart steps away from the usual conversation about money and success to examine something even more valuable: time. When you zoom out far enough—from the daily grind, the deadlines, the notifications, even from Earth itself—you begin to realize how small our window really is. And that realization can either scare you... or clarify everything.This conversation is about the difference between being busy and being intentional, why we continuously postpone things that matter, and what changes when you stop treating time like an unlimited resource. Because the real question is not whether you know how to manage your time. It is:Are you spending your life on things you would still choose if you truly understood how little time you have? If you have been waiting for the perfect moment to start something, change something, say something, or become something... this episode is for you.Your time is already being spent. The only question is whether you are choosing where it goes.

In this episode of the Green Side Up podcast, Jason and Jordan sit down with industry veteran Tony Bass of Super Lawn Trucks live from the Landscape Show in Orlando. Tony shares hard-won lessons from nearly four decades in the lawn and landscape industry, including why financial literacy is the real foundation of confident pricing and sustainable profit. The conversation then shifts into a masterclass on modern marketing for contractors: using problem-focused truck signage, QR codes, and video-driven landing pages to generate higher-quality leads in a world where AI is reshaping search. Tony walks through his "scale-ready" formula for turning truck signs into automated sales funnels, from headlines like "Is your tree sick?" to online scheduling and even paid consultations. They also dig into the growing influence of private equity in the green industry, why being a local, independent contractor is becoming a powerful differentiator, and preview Tony's upcoming book, The Proud Landscaper. This episode is a practical, high-energy playbook for landscape and tree service owners who want to sharpen their numbers, upgrade their marketing, and protect the soul of independent business. Connect with Jason and Jordan:

Zero-click content was a new concept when Amanda Natividad first joined our podcast back in 2022. Now, it may just be how marketing works.In this episode, Amy sits down with Amanda, Chief Evangelist at SparkToro, for her third appearance on the show, this time getting into AI search, a citation problem that's easy to overlook, and why last-click attribution might be overlooking your best customers.From why AI traffic is hiding in plain sight, to a story about an AI recommendation that went against everything a company's own homepage suggested, this one covers a lot of ground.Find out: Why zero-click search has gone from 50% to 68% of Google searches since 2022, and why it's now the reality of searchWhat a ghost citation is and why it's becoming one of the trickier problems in AI searchThe four GEO mechanics, and the two most B2B marketing teams still neglectA genuinely surprising story about how an LLM recommended a product based on what Amanda needed, not how the company had positioned itselfWhy last-click attribution may be costing companies their best customersThe one metric Amanda would replace last-click attribution with, and why it mattersImportant links & mentions: Amanda Natividad on LinkedInSparkToroAmanda's website and book: Zero-Click Marketing: How to Build Brands and Earn Customers on a Traffic-Starved Web B2B Content Operations Benchmark (free) Amy on LinkedInContent 10x websiteAmy's book: Content 10x: More Content, Less Time, Maximum Results Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter.

Another stop on the HEA Road Trip to Texas was a sit down with Tulsa AD Justin Moore. Justin is an AD that I don't see or hear do interviews too much so it was fun to ask him questions I had not heard him discuss: Going from huge Texas A&M to lead the smallest FBS institution. Football scheduling strategy to get OK State and Arkansas to come to Tulsa. Behind the men's basketball success to NIT championship. The future of March Madness. How they were able to bring back men's golf. How Joe Fields was ready so quick to be the AD at New Mexico State. Breaking down how to host a country concert at the football stadium.Sign up for an AD Chair Strategy Session with Travis: https://higheredathletics.com/strategysession/0:00 Quick Question1:50 Introduction2:47 Going from Huge Texas A&M to the Smallest FBS Institution5:00 Counterbalancing Small Living Alumni Population7:00 Tulsa King NIL Opportunities?7:30 Men's Basketball Success - Roster Building & Retention13:30 March Madness Expansion Impact On Scheduling16:55 Football Scheduling - OK State Coming to Tulsa21:15 Bringing Back Men's Golf and How It's Here to Stay25:00 AD Tree: Joe Fields - AD at New Mexico State28:10 Helping Joe Fields Build from Academics to Everything Else to Grow33:07 Tulsa Hosted a Country Music Stadium Concert42:29 Football Field WalkAD Vantage empowers athletic directors with comprehensive staff data, performance analytics, and AI-powered candidate insights to make smarter hiring, compensation, and retention decisions in an era where every dollar counts. Learn more: https://www.athleticdirectorvantage.comPILYTIX is an A.I. technology company dedicated to solutions that generate revenue, save time, and reduce costs for universities and sports & entertainment organizations. More Money. Less Time. Lower Costs. Learn more: https://pilytix.ai/Onrise provides complete mental health Coverage for your Athletes. One call. Same-day setup. Your athletes get immediate access to peer support from retired pros, licensed clinicians, and 24/7 crisis care. Less than one in-house FTE. No hiring hassles. No initiative fatigue. Learn more: https://onrise.careGame One is the apparel company that can outfit your teams in Adidas, Nike or Under Armour. Learn more: https://www.game-one.com/

Can you build and preserve muscle while spending dramatically less time training? In this episode of the Optimal Protein Podcast, Vanessa sits down with Børge Fagerli, creator of the Myo-Reps training method, to break down one of the most time-efficient approaches to hypertrophy and body recomposition. BACK TO SCHOOL SALE! For a limited time, save 40% sitewide at ketogenicgirl.com with code BACKTOSCHOOL40, including the Protein-Sparing Modified Fasting Library, ToneLUX Red Light Therapy Collection, and Tone Breath Ketone Analyzer. Australia, New Zealand & Southeast Asia: Save 75% on available ToneLUX and Tone products during the warehouse moving sale with code WAREHOUSE75, while supplies last. Børge explains why many people are actually stopping their sets much farther from failure than they realize—and how Myo-Reps can help you recruit more muscle fibers, accumulate highly stimulating reps, and achieve comparable muscle growth to traditional training in significantly less time. They also dive into how to use Myo-Reps during a calorie deficit to help preserve lean mass, why training volume may naturally decrease as you get deeper into a fat-loss phase, and why more training is not always better. Vanessa also shares how incorporating Myo-Reps completely changed her own training, allowing her to make better progress while completing her workouts in under 45 minutes. Try my favorite new electrolytes Cure Hydration! Head to curehydration.com/VANESSA and use code VANESSA to save 20% on your order.

Ever felt like sales and marketing are speaking two different languages, even when they're ultimately chasing the same goal– to help the business grow and succeed?Getting the two departments to work together is one of the more persistent challenges in B2B, and it shows up everywhere from content strategy to the CRM.In this episode, Amy Woods sits down with Freya Ward, Associate Managing Director at Headley Media, to unpack what causes friction between sales and marketing teams, and what a stronger working relationship looks like in practice.From reframing what "lead leakage" really means to a surprisingly simple way to use AI before a high-stakes meeting, Freya brings the perspective of someone who sits at the intersection of both departments every day.Find out:Whether there's any truth to the old saying that marketing's job is to break sales, and sales' job is to break opsThe content that genuinely helps sales, and the content that tends to gather dustWhat lead leakage looks like in practice, and why "not right now" isn't the same as "no"The 95/5 rule, and why it changes how you should think about contentWhat marketing can learn from AI-powered sales calls, and where you still need human judgmentA really practical way to use ChatGPT or Claude before walking into a meeting with salesAnd Freya's advice for building a stronger relationship between sales and marketingImportant links & mentions:Freya Ward on LinkedIn: https://www.linkedin.com/in/freya-ward-8a715725/Headley Media: https://www.headleymedia.com/team/freya-ward/Freya's podcast: B2B Marketers: Off the RecordB2B Content Operations Benchmark (free)Amy on LinkedInContent 10x websiteAmy's book: Content 10x: More Content, Less Time, Maximum ResultsAmy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

I sat down with President Mike Godard and VP/AD Nathan Christensen inside the Hulman Center last week and we covered a lot. These two started within days of each other and, entering year 3, are working to change the energy and brand of Indiana State. These two make me want to come back and work for the Sycamores again. Timestamps:0:00 Introduction0:57 The AD Search During President Search3:45 Athletic Department Annual Report - Hockey Stick Chart8:42 Institution Identify Adopted Athletics Identity13:50 Keeping Basketball Attendance Up Despite Dip In Success20:35 Thoughts On Importance of FCS in EA Sports Video Game24:18 Future of Football Stadium at Indiana State29:55 How Often Athletics Decisions Get to President Godard33:52 Institutional Alignment37:20 AD Advice - Trying To Do It All 40:55 President's Opinion On Qualities of a Modern, Mid-Major ADCheck out my monthly online magazines where I cover college athletics from the presidential perspective: The Modern AD + Mid-Major ADAD Vantage empowers athletic directors with comprehensive staff data, performance analytics, and AI-powered candidate insights to make smarter hiring, compensation, and retention decisions in an era where every dollar counts. Learn more: https://www.athleticdirectorvantage.comPILYTIX is an A.I. technology company dedicated to solutions that generate revenue, save time, and reduce costs for universities and sports & entertainment organizations. More Money. Less Time. Lower Costs. Learn more: https://pilytix.ai/Onrise provides complete mental health Coverage for your Athletes. One call. Same-day setup. Your athletes get immediate access to peer support from retired pros, licensed clinicians, and 24/7 crisis care. Less than one in-house FTE. No hiring hassles. No initiative fatigue. Learn more: https://onrise.careGame One is the apparel company that can outfit your teams in Adidas, Nike or Under Armour. Learn more: https://www.game-one.com/

Most doctors believe they are good communicators. Most of them are right. But there is a difference between compassion, doing everything in your power to help someone, and empathy, letting them know for one moment that you genuinely understand what they are going through. Dr. Chantal Lorio spent seven years as medical director of patient experience at Ochsner Health, has observed hundreds of clinical encounters firsthand, and has coached physicians on the specific connection between how they communicate with patients and how they feel at the end of the day. In this episode, she makes a case that most doctors find counterintuitive: a five-second moment of empathy does not add time to a consultation. Done right, it actually shortens it. Timestamped Highlights [03:00]: Dr. Lorio describes the moment she first saw her own patient survey data and what she noticed that convinced her better communication was not about being nicer. It was about outcomes. [11:00]: She introduces the concept of the bubble, the one thing a patient keeps repeating until someone acknowledges it, and explains exactly what it costs when a doctor tries to redirect past it instead. [13:00]: A neighbor versus a doctor. Dr. Lorio uses a simple example to demonstrate the difference between compassion and empathy, and why patients can feel the difference even when both are present. [20:00]: The retreat exercise that revealed to her how she was showing up at home versus at work, and why showing up in body is not the same as being present. [27:00]: She describes pajama time, the data healthcare systems can now access showing which doctors are charting at 3AM, and what she believes organizations should do with that information rather than ignore it. [33:00]: What Ochsner invested a million dollars in that had nothing to do with training or wellness programs, and why it saved doctors more time than almost anything else. Three Key Takeaways 1. Empathy and compassion are not the same thing, and patients know the difference. Dr. Lorio draws a distinction that most medical training never makes explicit. Compassion is wanting to help and acting on it. Empathy is stepping into someone's shoes for a moment and letting them know you did. Doctors are typically excellent at compassion. They ask the right questions, order the right tests, and do everything clinically necessary. But when a patient feels like the doctor did not quite get them, it is usually because the empathy moment was skipped. That moment, she argues, does not require extra time. It requires a single sentence, delivered once, at the right moment. 2. Acknowledging the bubble is faster than working around it. Every consultation has one. A patient says something unrelated to the chief complaint, and keeps saying it, slightly louder and with more detail each time, until someone acknowledges it. Dr. Lorio calls it the bubble. The doctor who tries to redirect past it will spend more time on the visit than the doctor who pauses for five seconds and says you must be exhausted or things must be really tough right now. The acknowledgment puts it to rest. The patient feels heard. The conversation moves forward. What sounds like an extra step is actually a shortcut, and she has watched it play out in hundreds of observed encounters. 3. Sense of control is the most common thing doctors come to coaching for. Dr. Lorio has worked with doctors across private practice and large health systems, and the theme that comes up most consistently is not workload or communication. It is a feeling of having no control over the clinic, the career, or life at home. She coaches around all three areas, helping doctors identify where they actually do have agency, exploring career possibilities beyond the current role even if they never act on them, and working on presence at home rather than just hours spent there. The shift from I am stuck to I have options, she says, is often the single most powerful thing coaching produces. Guest Bio Dr. Chantal Lorio is a podiatric surgeon, executive coach, and patient experience consultant based in New Orleans. After 16 years in private practice and 12 years as department chair at Ochsner Health, she served as medical director of patient experience for seven years before moving into independent coaching and consulting. She works with doctors and healthcare organizations on the connection between patient communication, physician wellbeing, and clinical outcomes, and is the author of I Get You, I Got You, available on Amazon. Explore her website here. Would you like to view a transcript of this episode? Click Here Charting Champions is a premiere, lifetime access Physician only program that is helping Physicians get home with today's work done. All the proven tools, support and community you need to create time for your life outside of medicine. Learn more at https://www.chartingcoach.ca Enjoying this podcast? Please share it with someone who would benefit. Also, don't forget to hit “follow” so you get all the new episodes as soon as they are released. Come hang out with me on Facebook or Instagram. Follow me @thechartingcoach to get more practical tools to help you create sustainable clinical medicine in your life. Questions? Comments? Want to share how this podcast has helped you? Shoot me an email at admin@reachcareercoaching.ca. I would love to hear from you.

In this honest & blunt conversation, Nicole Dobransky, full time run coach shares the habits that keep her coaching business growing, even when life feels overwhelming and busy.

I stopped in to interview Mike Buddie on my recent HEA Road Trip and if you want to see a tour of their facilities watch the YouTube video introduction.Buddie's wisdom is on full display in this interview as he covers practical things like how to get to work by knowing who should be on the list to contact when you get a new AD job. Mike shares his thought process on leaving Army for TCU, who he reached out to for counsel, and how he kept close to the challenges facing ADs outside the academies so that he could speak intelligently and truthfully in an interview. He gives his thoughts on outside industry trends and what traditional administrators like himself can do to stay ahead of the changes to college athletics. Texas is crowded with FBS schools seeking corporate deals and Buddie shares TCU's approach to make Fort Worth and its surrounding communities purple. Mike talks about how ADs care about their former schools and help their successors years after leaving the chair.0:00 Critical. Urgent. Important.1:08 Introduction3:25 Adjusting from One School to the Next 6:40 Aligning with Chancellor Pullin7:47 Mike's Approach to Donor Briefings and Lists12:20 Texas is a Busy and Big State for FBS Schools - TCU's Strategy14:40 Mike's Decision Process for Leaving Army17:30 How Past Athletic Directors Help their Successors19:10 Outsiders Coming Into College AthleticsAD Vantage empowers athletic directors with comprehensive staff data, performance analytics, and AI-powered candidate insights to make smarter hiring, compensation, and retention decisions in an era where every dollar counts. Learn more: https://www.athleticdirectorvantage.comPILYTIX is an A.I. technology company dedicated to solutions that generate revenue, save time, and reduce costs for universities and sports & entertainment organizations. More Money. Less Time. Lower Costs. Learn more: https://pilytix.ai/Onrise provides complete mental health Coverage for your Athletes. One call. Same-day setup. Your athletes get immediate access to peer support from retired pros, licensed clinicians, and 24/7 crisis care. Less than one in-house FTE. No hiring hassles. No initiative fatigue. Learn more: https://onrise.careGame One is the apparel company that can outfit your teams in Adidas, Nike or Under Armour. Learn more: https://www.game-one.com/

ON TODAY'S FIFI, FEV & NICK: DJ Shergz and Fox's Phishing Scams Melbourne, Did You Get Scammed? GUEST: Ronan Keating - The Voice The Kindergarten Runaways Fifi, Fev & Nick's Underdogs - Noah Fev Corrects Josiah JB Has A New Game Idea Is Time Going Faster? D-List Dange Has Questions About Bed Bugs Subscribe on LiSTNR: https://play.listnr.com/podcast/fifi-fev-and-nickSee omnystudio.com/listener for privacy information.

You built the strategy. You built the content. But can you prove any of it is working?A lot of B2B marketing teams can point to a full content calendar and a consistent publishing schedule, and still have no clear answer to that question. The numbers exist, dashboards get checked, reports get sent round. But there's a tougher question hiding underneath it all: does any of this connect back to something the business cares about?In part seven of our seven-part B2B content strategy series, Amy Woods gets into how to answer that, from choosing the right metrics for each stage of the buyer journey to knowing when to persist with a strategy and when to change it.Find out:Why consistency, not strategy, is often the real problem when content stops delivering resultsHow to choose the right metrics based on your business goals, whether that's brand awareness, consideration, or conversionThe difference between vanity metrics and value metrics, and the one question that separates themWhy it's okay if 50% of your marketing cannot be neatly attributed - this should not stop you as long as actions tie to business goalsHow to diagnose whether underperforming content has a reach problem or a resonance problemImportant links & mentions:B2B Content Operations Benchmark (free)B2B Content Strategist podcast - Season 3 Episode 18 with Jason WidupPart 1 - What Is a B2B Content Strategy (And Why Does It Matter)?Part 2 - How Do You Align a B2B Content Strategy to Business Goals?Part 3 - How Does Competitor Analysis Fit Into Your B2B Content Strategy?Part 4 - Can Your B2B Content Strategy Work Without Core Messaging and Positioning?Part 5 - How to Choose Your B2B Content Channels and FormatsPart 6 - Content Repurposing and Distribution: Is Your B2B Content Working Hard Enough?B2B content strategy series on YouTubeAmy on LinkedInContent 10xAmy's book: Content 10x: More Content, Less Time, Maximum ResultsAmy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week with the Content10x Newsletter.

Pepperdine Athletic Director Tanner Gardner discusses his path from management consulting to college athletics, including leadership roles at Rice before arriving at Pepperdine. He explains how Pepperdine's Christian mission shapes hiring decisions, why cultural fit is essential, and how the university's faith-based identity influences the student-athlete experience. Gardner also shares why he has been intentional about studying and working at places like Stanford, Harvard, Rice and Pepperdine. He offers his perspective on what schools like Pepperdine may look like 10 years from now with the changing college athletics landscape, and discusses whether hiring head coaches will remain one of the athletic director's primary responsibilities. He wraps with great advice on how to stay sharp and connected in a somewhat lonely job, including having mentors and an executive coach who is a former long-time athletic director. 0:00 Introduction1:45 Why Tanner Gardner at Pepperdine Made Sense Two Years Ago8:30 Knowing Your Institution Type Preference (Tanner's is high-level academic private)12:45 How Does Christianity Show Up In The AD Job for tanner?15:25 Have The Industry Challenges and Decisions Tested Your Faith?18:15 Describing a Student Athlete Experience at Pepperdine23:55 What Does College Athletics Look Like at a Pepperdine Type Schools in 10 Years?26:00 Will ADs Always Hire The Head Coaches?30:40 Chief Recommendation Officer to Chief Decision Maker Transition36:20 Advice Line: Avoiding Being Typecasted42:20 Patience for the AD ChairAccess The Modern AD online digital magazine: https://higheredathletics.com/2026/07/21/the-modern-ad-2/AD Vantage empowers athletic directors with comprehensive staff data, performance analytics, and AI-powered candidate insights to make smarter hiring, compensation, and retention decisions in an era where every dollar counts. Learn more: https://www.athleticdirectorvantage.comPILYTIX is an A.I. technology company dedicated to solutions that generate revenue, save time, and reduce costs for universities and sports & entertainment organizations. More Money. Less Time. Lower Costs. Learn more: https://pilytix.ai/Onrise provides complete mental health Coverage for your Athletes. One call. Same-day setup. Your athletes get immediate access to peer support from retired pros, licensed clinicians, and 24/7 crisis care. Less than one in-house FTE. No hiring hassles. No initiative fatigue. Learn more: https://onrise.careGame One is the apparel company that can outfit your teams in Adidas, Nike or Under Armour. Learn more: https://www.game-one.com/

Want to get even more jacked? Grab the RP Hypertrophy App for your training, and maximize your gym efforts with the RP Diet Coach App to nail your nutrition.   Dr. Milo Wolf's Links: YouTube: @DrMiloWolf Instagram: @drmilowolf ResearchGate: Milo Wolf   Timestamps: 00:00 Intro and RP app research preview 06:29 What drop sets are and why they work 10:17 Drop sets vs. myo-reps, rest-pause, and supersets 15:18 The warm-up debate for older and advanced lifters 25:22 Drop-set research and time savings 27:09 How to structure drop sets and reduce the weight 31:35 Best rep ranges, discomfort, and training to failure 35:10 The best exercises and gym setups for drop sets 43:22 High reps, failure accuracy, and common mistakes 46:35 When drop sets are a poor fit 52:53 Joint-friendly use cases, app tracking, and programming  

What is the minimum effective dose of cardio you actually need for a healthier heart and a longer life? In this episode, Alisha Carlson breaks down the exercise science on VO2 max, the fitness metric most strongly linked to longevity, and reveals why short, high-intensity workouts can rival much longer sessions. If you're a busy woman juggling weight training, HIIT, Zone 2, and everything else the fitness world insists you need, this episode gives you research-backed permission to do less, and still get real results.   WHAT YOU'LL LEARN  - Why VO2 max is one of the strongest predictors of longevity researchers have identified - What the research actually says about exercise intensity versus duration for improving VO2 max - The minimum effective dose of cardio according to peer-reviewed studies, not fitness influencer guesswork - Why short bursts of high-intensity interval training (HIIT) can match the results of much longer moderate workouts - How stress, cortisol, and exercise intersect in midlife, and why more exercise isn't automatically better exercise - How to build a sustainable fitness routine as a busy woman without falling into the all-or-nothing trap   THIS EPISODE IS FOR YOU IF… - You're overwhelmed trying to fit weight training, HIIT, Zone 2, and everything else into one week - You've heard "more exercise is always better" and want to know what the research actually supports - You're navigating perimenopause and want evidence-based movement strategies, not guesswork - You're stuck in an all-or-nothing mindset around fitness and want a sustainable way out - You want to protect your long-term health without adding more hours to an already full scheduleReady to take this deeper and apply it in real time to your real life? go to TheStrong(HER)Way.com to get started

How do you break free from the constant exhaustion of 65 to 80-hour work weeks while continuing to perform at the top of your corporate stack ranking?   In this powerful solo episode, host Billy Keels addresses the severe burnout plague hitting senior corporate leaders and elite enterprise sales executives. Billy shares an eye-opening lesson from his time leading teams in the UK, where he discovered a top-producing account executive pulling in seven-figure bonuses who remained completely fresh by focusing strictly on high-quality outcomes rather than endless hours. Learn how to implement Billy's exact "Time Telescope" exercise—auditing your schedule in 15-minute snapshots to pinpoint hidden time leaks, systematically reduce your work week by 10%, and reclaim up to eight hours every single week to spend with loved ones, restore your mental presence, or launch a profitable side business.  

Pauline Thiros has studied and worked her entire adult life at Idaho State University. The Bengals Hall of Famer served on the president's cabinet as the VP for Advancement before moving into the AD position. Thiros shares the emotional state she found herself in when the opportunity to become the AD appeared, and why she went for it. Thiros talks fan support in Idaho and why she places such an importance of being visible and available in the community. The conversation turns to coaching hiring and evaluation before ending with advice for current and aspiring ADs.0:00 Introduction2:30 Unique Journey to the AD Position7:25 Presidents Look for Institutional Passion 11:45 Alumni Advice - Good or Bad Experience? 15:40 What It Means to be a Cabinet Member Today18:55 Just How Difficult is it to be a FCS Right Now?22:27 Head Coach Hiring Philosophy26:30 Evaluating Head Coaches30:45 Fan Support in Idaho35:15 Challenges in Communicating Industry Changes to Fans39:50 What Supporters Athletic Directors Can Find On LinkedIn43:45 Final Advice from Pauline ThirosAD Vantage empowers athletic directors with comprehensive staff data, performance analytics, and AI-powered candidate insights to make smarter hiring, compensation, and retention decisions in an era where every dollar counts. Learn more: https://www.athleticdirectorvantage.comPILYTIX is an A.I. technology company dedicated to solutions that generate revenue, save time, and reduce costs for universities and sports & entertainment organizations. More Money. Less Time. Lower Costs. Learn more: https://pilytix.ai/Onrise provides complete mental health Coverage for your Athletes. One call. Same-day setup. Your athletes get immediate access to peer support from retired pros, licensed clinicians, and 24/7 crisis care. Less than one in-house FTE. No hiring hassles. No initiative fatigue. Learn more: https://onrise.careGame One is the apparel company that can outfit your teams in Adidas, Nike or Under Armour. Learn more: https://www.game-one.com/

Some teams out there are sitting on more content than they realize. So, the problem isn't creation but what happens after.The pattern often looks something like this: a brief gets written, a draft gets approved, the content goes out, and then everyone moves on to the next thing. Distribution happens, but almost as an afterthought, a couple of social posts, maybe an email, and that's it.In this episode, part six of our seven-part content strategy series, Amy Woods tackles the part most teams leave until last. Repurposing and distribution.Spoiler: if your team's spending 80-90% of its time on creation and barely any getting that content seen, the balance is off. And it's worth fixing.This episode looks at the ins and outs of repurposing well, not cross-posting or checkbox marketing, but a genuinely strategic approach that's planned in from the start.Find out:Why repurposing isn't about copy-paste or checkbox marketingThe ratio of time B2B content teams should be spending on creation versus distribution, and why most have it backwardsHow to structure content into segments that make it easier to repurpose laterThe "zero moment of truth," and what it means for how many touchpoints your audience needs before they trust youHow repurposing connects back to your core messaging and positioning, and why misalignment shows up fastest when content gets repurposedWhere AI helps speed up repurposing, and where it doesn'tImportant links & mentions:Blog post for this episode: Why Content Repurposing and Distribution Should Be Built Into Your B2B Content Strategy Part one of the series: What Is a B2B Content Strategy (And Why Does It Matter)?Part two of the series: How Do You Align a B2B Content Strategy to Business Goals?Part three of the series: How Does Competitor Analysis Fit Into Your B2B Content Strategy?Part four of the series: Can Your B2B Content Strategy Work Without Core Messaging and Positioning?Part five of the series: Where Should Your B2B Content Live (and Where Should It Not?)Part 7 of our B2B Content Strategy series: How to Measure Your B2B Content Strategy (Without Drowning in Data)How Content Repurposing Can Help You Win the Zero Moment of TruthThe Ultimate Guide to Planning, Promoting and Repurposing B2B WebinarsB2B Webinar Planning PlaybookBamboo HR webinar repurposing case studyB2B content strategy series on YouTubeAmy on LinkedInContent 10x websiteAmy's book: Content 10x: More Content, Less Time, Maximum ResultsAmy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Most agents are layering AI on top of an already overwhelming workload — and wondering why they feel busier than ever.   This week on the podcast, TF Coach Emily Terrell breaks down what separates agents who drown in AI tools from the ones who use AI to actually buy back their time. Emily runs a real estate team, coaches roughly 14 hours a week, and handles eight speaking engagements a month — and she does it by treating AI as one integrated system, not a junk drawer of flashy apps.   If you're a top producer who's hit a ceiling because there's simply no more time left in your day… this is the episode you've been waiting for.   In this episode, you'll learn: The Five-Minute Rule: The mindset shift that has you hunting the small, repeatable tasks where AI quietly saves 5–10 minutes at a time — and how those minutes stack into hours. System Over Tools: Why fitting AI into the business you already run beats forcing your business into someone else's app. The 30-Second Listing Presentation: How Emily turned hours of manual prep into roughly 30 seconds of output after five minutes of data collection. The J-Curve of Adoption: The honest learning curve — anywhere from 30 minutes to 30 days — that every agent has to climb before AI starts giving time back. Building Your "Agentic" Team: The shift from doing every task yourself to managing a roster of AI automations that work while you sell. The 90/10 Future: Emily's prediction on where real estate AI adoption is headed over the next 7–10 years — and why waiting is the most expensive option on the table.   The structure that lets Emily run a team, coach, and speak without burning out is the same structure she builds with agents inside Tom Ferry coaching.   Ready to make AI work for you instead of adding to your plate?   Schedule a free call with a Tom Ferry consultant to learn more about coaching and see if it's right for you.  

Send us Fan MailIn this episode of The Mental Health Business Mentor, we explore how technology is reshaping the way therapists manage documentation, treatment planning, and clinical workflows. Our guest, Maria Szandrach, introduces Mentalyc, an AI-powered platform designed specifically for mental health professionals, and shares how it helps clinicians spend less time on paperwork and more time focused on client care. We discuss how the platform supports the creation of progress notes and treatment plans, reduces administrative burden, and provides valuable clinical insights while maintaining a strong commitment to privacy and compliance. Whether you're curious about integrating AI into your practice or looking for ways to improve efficiency and reduce documentation fatigue, this conversation offers a thoughtful look at how technology can support both clinicians and the clients they serve.What You'll Learn:How Mentalyc uses AI to support therapists, counselors, and mental health professionals with clinical documentation.Why documentation is one of the leading contributors to clinician stress and burnout—and how technology can help.The importance of maintaining HIPAA compliance, security, and ethical standards when incorporating AI into clinical work.What the future of clinical documentation may look like as technology continues to evolve within the mental health field.Bio:Maria is an experienced entrepreneur with over 10 years of experience and an MSc degree from London Business School. She co-founded Mentalyc as her third startup (the previous ones were solving problems in the Mental Health and Insurance industries). As a teenager, Maria went to therapy for an eating disorder. She switched therapists 5 times before she eventually recovered. She devoted her career to making therapy more effective and efficient. Nowadays, Maria spends most of her days talking to clinicians, other entrepreneurs, and decision-makers in various mental health organizations. As an ex-patient, she deeply values therapeutic relationships and therapy as such. She aims at making clinical work more rewarding and less stressful, the connection between clients and clinicians less disturbed, and the intuitively applied interventions recognized for their therapeutic impact.Please visit https://www.mentalyc.com/ and use this discount code: MHBM50OFF. It will give 50% off the first month for new clients, after the free 14-day trial.Connect with Maria Szandrach:https://www.facebook.com/Mentalychttps://www.instagram.com/mentalyc_inc/https://www.linkedin.com/company/mentalyc/Dr. Margo Jacquot is the award-winning founder and Chief Care Officer of The Juniper Center, one of the largest woman-owned counseling and therapy practices in the Chicago area. With over 20 years of experience, she specializes in trauma recovery, addiction treatment, and LGBTQ-affirming therapy. Dr. Jacquot is also the host of the "Mental Health Business Mentor" podcast, where she shares insights on running a successful mental health practice. thejunipercenter.comConnect with Dr. Margo Jacquot:Website: thejunipercenter.comInstagram: @thejunipercenterFacebook: The Juniper Center

Family Health Centers in Louisville, Kentucky adopted the ambient note-taking tool from Sunoh.ai to cut down on doctors' filling out notes during family times in the evenings and even way into the night. In this information-rich interview, Chief Clinical Informatics Officer Cynthia Cox discusses how Family Health Centers adopted Sunoh.ai and the main ways it's helped them on this key goal and others.The initiative came about after a few doctors heard of ambient scribes and wanted to try it. The health center started by offering the tool to these doctors, but then realized it had a great opportunity to reach out and introduce it to other doctors experiencing burn-out. A demo video of the tool in action was enough to persuade many to use it. Family Health Center EHR trainers came into the practice to work side-by-side with doctors, training them on Sunoh.ai. And the doctors are happy with the change with many of them using the scribe for more than 90% of their notes.Learn more about Family Health Centers: https://www.fhclouisville.org/Learn more about eCW: https://www.eclinicalworks.com/Healthcare IT Community: https://www.healthcareittoday.com/

Are your channel decisions rooted in strategy, or just habit?For some B2B marketing teams, the honest answer is somewhere in between. The channels accumulated over time. LinkedIn, because everyone is on LinkedIn. A podcast because a competitor had one. Instagram, because… optics?Before long, there's a whole content operation built around platforms nobody consciously chose.In this episode, Amy Woods gets into a crucial part of a B2B content strategy: deciding where your content should live and where it should not.From the difference between owned and borrowed channels, to finding the sweet spot between where your audience is and where your team can show up consistently, this episode gives you a practical framework for making channel decisions you can stand behind and revisit regularly.Find out:Why spreading your content across too many platforms dilutes rather than buildsThe difference between owned and borrowed channels, and why it matters for your long-term strategyHow to find the sweet spot between where your audience is and where your team can show up consistentlyWhy platform-specific content outperforms cross-posting every timeHow audience intent and your own content intent should shape your format decisionsWhether your channel strategy should factor in the customer journeyHow many platforms to focus on for an effective B2B content strategyThe three questions to ask when auditing every channel you are already onImportant links & mentions:Blog post about this episodeWhy Not All Content Works Everywhere and That's a Good Thing Take the B2B Content Operations BenchmarkPart one of the series: What Is a B2B Content Strategy (And Why Does It Matter)? Part two of the series: How Do You Align a B2B Content Strategy to Business Goals?Part three of the series: How Does Competitor Analysis Fit Into Your B2B Content Strategy?Part four of the series: Can Your B2B Content Strategy Work Without Core Messaging and Positioning?B2B content strategy series on YouTubeAmy on LinkedIn Content 10x websiteAmy's book: Content 10x: More Content, Less Time, Maximum ResultsTimestamps:00:00 Intro: Publish smarter, not harder00:50 B2B Content Strategy Series intro and recap02:15 Avoid the trap of being everywhere03:46 Free B2B Content Operations Benchmark Assessment04:30 Where your content should live05:39 Owned channels vs borrowed channels07:16 Importance of being confident on a platform08:42 Why you should review your channels… and how10:34 Content formats: don't try to do everything10:58 Audience intent12:58 Customer journey and content types14:08 Repurposing across the funnel14:41 How many platforms should you focus on?15:42 How to audit your current channels17:30 When to double down or leave a platform18:46 Key takeaways: focus over spread19:19 Series recap: what's next19:54 B2B Content Operations Benchmark reminder20:32 Wrap upAmy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

Dan Bartholomae and I cover a lot in this conversation because there has been a lot going on with the Broncos. Bartholomae starts off explaining how WMU is going to play a hockey game at their football stadium next year and turning it into a weeklong community opportunity to get on the ice. We then talk about the new Kalamazoo Event Center that will be the new home of the WMU hockey and basketball programs. Bartholomae takes me behind-the-scenes of their men's basketball coaching search and that naturally leads into a discussion about scheduling games with the expansion of March Madness. The conversation ends with Bartholomae sharing his department's strategy for uniform patches and why it won't be a failure if they don't have a patch by the fall. 0:00 Introduction3:20 Hockey at a Football Stadium8:05 New Arena for Basketball and Hockey14:30 Opportunities with the Old Arena Space20:05 Men's Basketball Head Coach Search28:35 Scheduling Fallout from Expansion of March Madness & CFP33:55 Uniform Patch Strategy36:50 Advice for Almost ADsAD Vantage empowers athletic directors with comprehensive staff data, performance analytics, and AI-powered candidate insights to make smarter hiring, compensation, and retention decisions in an era where every dollar counts.PILYTIX is an A.I. technology company dedicated to solutions that generate revenue, save time, and reduce costs for universities and sports & entertainment organizations. More Money. Less Time. Lower Costs. Onrise provides complete mental health Coverage for your Athletes. One call. Same-day setup. Your athletes get immediate access to peer support from retired pros, licensed clinicians, and 24/7 crisis care. Less than one in-house FTE. No hiring hassles. No initiative fatigue.Game One is the apparel company that can outfit your teams in Adidas, Nike or Under Armour.

Text your thoughts and questions!Have you ever sat down to write an email, finish a report, or tackle a simple task, only to watch it consume far more time than it should have? It can feel frustrating, especially when you thought having extra time would make things easier. But what if more time is actually part of the problem?The idea behind Parkinson's Law is surprisingly simple: work expands to fill the time available for its completion. What started as a satirical observation in the 1950s has since been supported by research showing that when people are given more time than they need, they tend to use it, whether the task requires it or not.In this episode, we're exploring why open-ended time can lead to procrastination, overthinking, perfectionism, and unnecessary task expansion. More importantly, you'll learn how to use intentional time constraints to your advantage so you can focus better, make progress faster, and create a more sustainable approach to productivity that works with your brain instead of against it.This week, episode 317 of the Positively Living® Podcast explores the practical side of Parkinson's Law and shares simple ways to use time boundaries, self-created deadlines, and focused work sessions to accomplish more without rushing or burning out.Key Takeaways:Understand how Parkinson's Law causes tasks to expand simply because more time is available.Recognize why open-ended projects often lead to procrastination, overthinking, and perfectionism.Learn why urgency and deadlines can dramatically improve focus, especially for ADHD brains.Use timeboxing to create clear boundaries that help your brain stay engaged and productive.Define what "done" looks like before you begin to avoid endless tweaking and refinement.Create meaningful self-imposed deadlines when external deadlines don't exist.Improve focus and consistency by working in shorter, intentional sprints instead of marathon sessions.Develop the self-awareness to recognize when a task genuinely needs more time versus when it's simply expanding to fill available space.Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don't forget to follow, rate, and review the podcast and tell me your key takeaways!Learn more about Positively LivingⓇ and Lisa at https://positivelyproductive.com/podcast/Stop trying to fit into someone else's productivity rules! Grab my free Productivity Toolkit, a collection of workbooks designed to help you explore how you work, uncover what truly matters to you, and create your very own energy-friendly systems. Get it here: www.positivelyproductive.com/plpkitCONNECT WITH LISA ZAWROTNY:FacebookInstagramResourcesWork with Lisa! LINKS MENTIONED IN THIS EPISODE:Solo Episode PlaylistBook a Clarity CallAsync Coaching(Find links to books/gear on the Positively Productive Resources Page.)Dance Song Playlist V1, V2, V3Music by Ian and Jeff ZawrotnyStart your own podcast with Buzzsprout!The Self-Care to Wellness Bundle is available for 1 week only - from July 9th - July 16th

Today on Muscle Minds, Josh Bradshaw (Lead Author) and and Author Christopher Barakat (Author) of "Similar Strength and Hypertrophic Adaptations in Less Time? Myo-Reps vs. Traditional Straight-Sets in Resistance-Trained Men" joins Scott Stevenson & Scott McNally 0:00 100 lb strength gain in the study? (Teaser clip) 0:45 Explaining the study 6:45 Welcome Josh Bradshaw and Chris Barakat 8:00 Defining Myo Reps 20:00 What is the study about? 22:40 This study was done with advanced lifters 26:11 Volume/Load in the study 31:45 How effort was measured 40:00 Would more Myo Reps be better? 52:30 Strength Response to Myo Reps 59:45 Subjects learning to train harder during the study 1:03:00 Why the study is limited to 8 weeks 1:12:00 Would Different Muscle Muscle Groups Respond Differently ? 1:27:00 The psychology of failure Check out the study here : https://pubmed.ncbi.nlm.nih.gov/42112925/ Follow the guys : https://www.instagram.com/joshtbrad/ https://www.instagram.com/christopher.barakat/ https://www.instagram.com/fortitude_training/ https://www.instagram.com/scottmcnally1/ Learn more about Myo-Reps in Børge Fagerli's book : https://borgefagerli.gumroad.com/l/myoreps

Is your messaging making you memorable, or just visible?You could have the best content engine in your industry, be publishing consistently across multiple channels, and focusing on quality. But if it isn't memorable, none of it sticks.Core messaging and positioning is one of those things that sounds simple until you try to do it well. If you asked ten people in your organization what you are all about and why customers should choose to work with you, would they all broadly answer in the same way?In most organizations, the answer is no.That inconsistency shows up everywhere. In your content, on your website, in sales conversations, and in ways that are hard to trace back to the source.In part four of our seven-part B2B content strategy series, Amy Woods digs into what messaging is, what goes into a messaging framework, and how to know whether yours is working for you.Find out:What messaging is and why consistency is what makes it stickWhether you can have a B2B content strategy without clear messagingThe five components every B2B messaging framework needsHow to define your messaging and positioning through internal conversationsHow to use your messaging framework on a daily basis, including how to embed it into your AI toolsThe signals that tell you your messaging is workingWhen to review your messaging and how to update it without doing a hard pivotImportant links & mentions:Blog post about this episode: https://www.content10x.com/357Part one of the B2B content strategy series - What Is a B2B Content Strategy (And Why Does It Matter)?: https://www.content10x.com/354Part two of the B2B content strategy series — How Do You Align a B2B Content Strategy to Business Goals?: https://www.content10x.com/355Part three of the B2B content strategy series — How Does Competitor Analysis Fit Into Your B2B Content Strategy?: https://www.content10x.com/356B2B content strategy series on YouTube: https://youtube.com/playlist?list=PLVwaHzx-z4d4Rcnrh2VsUN9d47rrdMypp&si=NjYvp1Ilo26KnIF3Amy on LinkedIn: https://www.linkedin.com/in/amywoods2/Content 10x website: https://www.content10x.com/Amy's book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Timestamps:01:57 Free B2B Content Operations Benchmark Assessment02:35 What is messaging?03:44 Why a great content strategy can't exist without clear messaging04:33 Who owns messaging?05:10 Core components of a messaging framework06:55 How to define messaging through internal conversations08:35 Where messaging shows up in real-world execution09:16 Opinionated content and category positioning10:38 Embedding messaging into AI tools and workflows11:09 How to know your messaging is working (or not working)13:08 Quantitative vs qualitative signals from customers and sales13:47 Revisiting and adjusting your messaging framework16:07 Recap and what's next17:55 Wrap upAbout the host:Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Garrett Klassy has been the AD at Fresno State for almost 2 years and is leading the Bulldogs into the Pac-12 this summer. Expect to hear a lot in this interview, beginning with the evolving profile of the FBS AD position. I asked Garrett if he thinks FBS ADs will always be the key decision-maker for head coaching hires throughout the department or if that will maybe fall off to a deputy AD in the future as the job becomes less day-to-day involvement and more of a big picture role. Klassy is also one of several former ADs that left the chair for a P4 deputy AD job that eventually launched him back into the AD chair at a different level. Has this trend become the norm? He then talks about the relaunch of the Pac-12 and why it makes sense for Fresno State. The conversation ends with some advice for those that may feel like they came up in one area of college athletics and feel typecasted and want to still progress towards the AD job. 0:00 Introduction1:27 Why Garrett Klassy thinks he was the right person at Fresno State two years ago10:14 Will ADs always be the decision-maker on head coaching hires?17:00 ADs becoming Deputies to launch into new AD chair position20:15 Relaunch of the Pac-12 discussion26:55 Pivoting after feeling typecasted to progress towards AD chairAD Vantage empowers athletic directors with comprehensive staff data, performance analytics, and AI-powered candidate insights to make smarter hiring, compensation, and retention decisions in an era where every dollar counts. PILYTIX is an A.I. technology company dedicated to solutions that generate revenue, save time, and reduce costs for universities and sports & entertainment organizations. More Money. Less Time. Lower Costs. Onrise provides complete mental health Coverage for your Athletes. One call. Same-day setup. Your athletes get immediate access to peer support from retired pros, licensed clinicians, and 24/7 crisis care. Less than one in-house FTE. No hiring hassles. No initiative fatigue.Game One is the apparel company that can outfit your teams in Adidas, Nike or Under Armour.

Jovan Overshown has been at Baylor since 2017 and now serves as the Deputy AD/COO providing strategic direction for the athletic department. Jovan shares early in the conversation how she has learned to embrace new opportunities in revenue generation and what industries she looks to for inspiration and creative ideas that can be applied to Baylor. We talk about Leadership Waco and how programs like this can be vital for knowing and appreciating the people in a community. I also felt it was important to ask Jovan about what it's like showing up every day as a P4 Deputy AD/COO for the staff and what mindset she has to have to keep up with the changes. Jovan believes timing and alignment is everything when identifying potential AD opportunities. 0:00 Introduction2:27 Background4:50 Initiatives Javon is Most Proud of at Baylor (The People & The Revenue)6:50 Unlocking Revenue Generation Opportunities9:10 Inspiration for Studying & Replicating Ideas from Outside the Industry12:42 Giving Traditional Athletic Administrators AD Opportunities Versus Outsiders17:00 Leadership Waco20:52 LinkedIn for Analysis + Prospecting + Building New Donor Pipelines22:53 Mindset of a P4 Deputy & Chief Operating Officer25:25 Evaluating AD OpportunitiesNext week I'll share insights that you can only get from becoming an HEA Insider. Learn more about the new subscription bundle and help support my business while continuing to build your career with my industry insights on the AD position.AD Vantage empowers athletic directors with comprehensive staff data, performance analytics, and AI-powered candidate insights to make smarter hiring, compensation, and retention decisions in an era where every dollar counts.PILYTIX is an A.I. technology company dedicated to solutions that generate revenue, save time, and reduce costs for universities and sports & entertainment organizations. More Money. Less Time. Lower Costs.Onrise provides complete mental health Coverage for your Athletes. One call. Same-day setup. Your athletes get immediate access to peer support from retired pros, licensed clinicians, and 24/7 crisis care. Less than one in-house FTE. No hiring hassles. No initiative fatigue.Game One is the apparel company that can outfit your teams in Adidas, Nike or Under Armour.

How can MORE be BETTER? Often more is worse. Let's talk about the "right" more and get your business to the next level.   The MORE podcast.   https://dentco.us https://instagram.com/dentcopdr https://youtube.com/@servicemarketingpodcast      

Are you doing competitor analysis, or just keeping an eye on things?Many B2B content teams know they should be aware of their competitors. But awareness and analysis are two very different things.Done properly, it's one of the most powerful ways to find the gaps in your market, identify underserved audiences, and build a content strategy that genuinely sets you apart.In this episode, which is part three of our seven-part B2B content strategy series, we get into what competitor analysis really involves, how to do it effectively, and how to turn what you find into content decisions that help you stand out in a crowded marketplace.Find out:Why competitor analysis is about differentiation, not copyingThe four types of competitors worth tracking in your marketWhat to look at when you analyze competitors, from topics and messaging to SEO and lead gen contentThe tools and methods that make competitor analysis practicalHow to turn your findings into three clear content outputsWho should own competitor analysis, and how marketing and sales should work togetherImportant links & mentions:Take the B2B Content Operations Benchmark: https://www.content10x.com/benchmarkBlog post about this episode: https://www.content10x.com/356Part one of the series — What Is a B2B Content Strategy (And Why Does It Matter)?: https://www.content10x.com/354Part two of the series — How Do You Align a B2B Content Strategy to Business Goals?: https://www.content10x.com/355SparkToro: https://www.sparktoro.comAmy on LinkedIn https://www.linkedin.com/in/amywoods2/ Content 10x: https://www.content10x.com/Amy's book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum About the host: Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations. She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Jamaal Walton is a former Keydet football team captain and came back as the VMI Athletic Director in May 2024. Walton shares what it's like coming back as the AD at your alma mater and what others should consider if the same opportunity comes up. Walton then explains the situation that VMI was in when they opted-out of the House settlement and why they decided to now opt-in. The conversation switches to challenges and opportunities at a military academy and then Walton takes me inside his thought process and decision in hiring a new football head coach. I finish the conversation by asking Jamaal how an AD balances the challenges and expectations of winning at a military academy like VMI and I think everyone in higher education can learn from his answer.0:00 Introduction1:00 Talk about VMI5:45 Why he chose VMI out of High School9:50 Advice for Potential Alma Mater Opportunities15:10 House Settlement Opt-Out & Opt-In18:10 Challenges and Opportunities at VMI28:05 Football Head Coach Search35:35 Balancing Challenges and Expectations of Winning at VMIAD Vantage empowers athletic directors with comprehensive staff data, performance analytics, and AI-powered candidate insights to make smarter hiring, compensation, and retention decisions in an era where every dollar counts. Learn more: https://www.athleticdirectorvantage.comPILYTIX is an A.I. technology company dedicated to solutions that generate revenue, save time, and reduce costs for universities and sports & entertainment organizations. More Money. Less Time. Lower Costs. Learn more: https://pilytix.ai/Onrise provides complete mental health Coverage for your Athletes. One call. Same-day setup. Your athletes get immediate access to peer support from retired pros, licensed clinicians, and 24/7 crisis care. Less than one in-house FTE. No hiring hassles. No initiative fatigue. Learn more: https://onrise.careGame One is the apparel company that can outfit your teams in Adidas, Nike or Under Armour. Learn more: https://www.game-one.com/

Level up your leadership: https://forms.gle/nqRTUvgFrtdYuCbr6 Is your release schedule a desperate race or a smooth commute? If every quarterly milestone feels like chaos and stress, you don't have a talent problem, you have a Bus Problem. In this episode, Ben explores "The Bus Problem," a concept inspired by the unpredictable transit systems of Egypt 20+ years ago versus the reliable cadences of the London subway. He breaks down why infrequent milestones actually create more work and higher stakes, and explains why the counterintuitive secret to a calmer studio is actually releasing more often. What you'll learn in this episode: What the "Egyptian Bus Problem" is and how scarcity drives risky decisions Why infrequent releases take longer and create more breakage and tech debt How frequent releases reduce stakeholder pressure and "big reveal" anxiety Why "no time for feedback" actually increases workload long-term How to apply the bus principle to reviews and retros for better feedback How to spot if your team is overloading milestones If you're a leader in game dev who is tired of the "last-minute jam" and feels like your team is constantly redlining just to hit a single, high-stakes milestone, this episode is for you. Connect with us:

After years of adding complexity, multiple agencies, multiple locations, a lawsuit — I'm done overcomplicating things.In this video I'm walking you through my new office setup at Adventure Unknown, why I made the move, and the exact way I've structured my environment to do better work in less time.I'll walk you through:

This week, Crissy and Charlie discuss some hot topics in AI, starting with a question on everyone's mind: does using AI mean fewer employees, or more?Next, they tackle two debates happening in the GTM space. First up: Do you still need Clay if you have Claude Code? Then they make the case against sending "scored-up" MQLs (except hand-raisers) to sales based on analysis CS2 has done for all of their clients over the years, and what they would do instead. This week: 00:00 Intro: We're back to In-Person Events! 01:52 Can AI Really do More with Less Time? 11:18 Clay v. Claude Code 27:05 Replace Scoring with Signals? Hear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletter Follow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/ Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/

Is your content strategy built around your business goals, or just your content calendar?Most B2B teams produce content consistently and put real effort into it. But when someone asks, “What's this content doing for the business?” the answer isn't always there.That issue almost always starts in the same place: the strategy was never tied back to business goals in the first place.In this episode, which is part two of our seven-part B2B content strategy series, host Amy Woods breaks down where a content strategy should start. She shares how to understand business goals from a content point of view, all the way to gathering the audience insight that makes it all click into place.Find out:Why understanding business goals is the only right starting point for a content strategyWhat business goals look like in a content context (from brand awareness to employer brand)How the buyer journey shapes what you create and whyWhy B2B buying is more complex than most content strategies account forWhere to find real audience insight and what to do with itImportant links & mentions:Blog post about this episode: https://www.content10x.com/355Part one of our strategy series — What Is a B2B Content Strategy (And Why Does It Matter)?: https://www.content10x.com/354B2B content strategy series on YouTube: https://youtube.com/playlist?list=PLVwaHzx-z4d4Rcnrh2VsUN9d47rrdMypp&si=NjYvp1Ilo26KnIF3Take the B2B Content Operations Benchmark: https://www.content10x.com/benchmarkAmy on LinkedIn https://www.linkedin.com/in/amywoods2/ Content 10x: https://www.content10x.com/Amy's book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Timestamps:00:00 Content Without Purpose00:57 B2B Content Strategy Series Intro01:38 Free B2B Content Operations Benchmark Assessment02:18 Start With Business Goals04:52 Mapping the Buyer Journey05:26 Matching Content Types to the Journey07:03 Why B2B Buying Is Never Just One Person08:08 Gathering Audience Insights09:45 The House Analogy: Matching Content to the Moment10:59 Measurement and KPIs — Preview11:43 Wrap Up and Next EpisodeAmy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

In this week's bonus pep talk, I am sharing the 3 specific AI skills I'm using right now to save hours every week and how you can use them to simplify your workflow and support sustainable business growth. In today's episode, I share:01:38 – Why I recorded this bonus episode and how AI is actually showing up behind the scenes in my business 03:17 – What AI tools I'm currently paying for (and why I chose both ChatGPT and Claude) 05:20 – How I'm using multiple AI platforms together without starting over or overcomplicating things 07:05 – The importance of being slow and intentional when integrating AI into your business 08:40 – How we're evolving (not replacing) our existing custom GPTs for long-term use 10:15 – The introduction of my custom AI editor and how it helps remove robotic-sounding writing 12:05 – Why editing (not generating) content with AI is a major time-saving shift 13:40 – How I turned my monthly business scorecard into a visual dashboard in under two minutes 15:10 – Why using AI for data visualization helps you make faster, smarter CEO decisions 16:45 – The bigger takeaway: using AI to support your business without burnout or unnecessary complexity 

Do you commit random acts of content?We're excited to launch a brand new seven-part series on B2B content strategy, and this first episode is all about getting back to basics and addressing what a content strategy is.Many B2B marketing teams are producing a lot of content, but when you ask why it exists, who it's for, or whether it's working, the answers aren't always clear.Host Amy Woods explains what a content strategy is, why it matters, and how it differs from a content plan or a campaign.Amy also explores why “random acts of content” rarely lead to consistent results, and what B2B teams need to put in place to create content that truly supports business goals - especially in longer, more complex buying cycles.Whether you're building a strategy from scratch or sense-checking what you already have, this is the place to start.Find out:What a B2B content strategy is – and why it mattersThe difference between strategy, plan, and campaignWhy content without a strategy often lacks directionThe key components of a strong content strategy and the questions every content strategy should answerWhy strategy is so important in B2B and stakeholder alignment is criticalHow to use your strategy as a filter for day-to-day content decisionsImportant links & mentions:Blog post about this episode: https://www.content10x.com/354Part 2 of our B2B content strategy series - Building a B2B Content Strategy That Supports Business Goals: https://www.content10x.com/355B2B content strategy series on YouTube: https://youtube.com/playlist?list=PLVwaHzx-z4d4Rcnrh2VsUN9d47rrdMypp&si=NjYvp1Ilo26KnIF3 Take the B2B Content Operations Benchmark: https://www.content10x.com/benchmarkAmy on LinkedIn https://www.linkedin.com/in/amywoods2/Content 10x: https://www.content10x.com/Amy's book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Anne Grady shares expert tips for developing your capacity to adapt, change, and grow during times of uncertainty.— YOU'LL LEARN — 1) Why to seek out the (second) greatest threat to your brain2) How to optimize your three most precious resources 3) The trick to stop dwelling on your angerSubscribe or visit AwesomeAtYourJob.com/ep1145 for clickable versions of the links below. — ABOUT ANNE — Anne Grady is a keynote speaker, bestselling author, and resilience expert who equips leaders and teams with practical tools to adapt, lead, and grow through change. With a master's degree in organizational communication, she blends neuroscience, psychology, and real-world experience to make complex ideas simple and actionable. Her work helps people build resilience, strengthen leadership, and thrive in times of uncertainty.• Book: EvolvAbility: Growing Forward When Life Goes Sideways• Website: Evolvability.com— RESOURCES MENTIONED IN THE SHOW — • Book: Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time by Brian Tracy• Book: Emotional Agility: Get Unstuck, Embrace Change, and Thrive in Work and Life by Susan David• Book: Mindset: The New Psychology of Success by Carol Dweck• Book: Now, Discover Your Strengths: The revolutionary Gallup program that shows you how to develop your unique talents and strengths by Gallup— THANK YOU SPONSORS! — • Narwhal. Treat your home to spotless, fresh floors with us.narwhal.com/pete.• Monarch.com. Get 50% off your first year on with the code AWESOME.• Gusto. Get three months free when you run your first payroll with gusto.com/AWESOME• Shopify. Sign up for your $1/month trial at Shopify.com/better• Vanguard. Give your clients consistent results year in and year out with vanguard.com/AUDIOSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.