Business of Craft

This is our 8th season of BOC and today we have another solocast to cover one of the topics in our new book, Marketing Magic for Savvy Craft Businesses. I'm super proud of this book which my whole team wrote in 2025. The book is available for sale in Kindle and print version (and soon to be audio) on our website, http://StitchcraftMarketing.com or http://Amazon.com . This episode gives you a snippet of the first chapter or the prologue of our book.

Today our guest is Nicole Moore, of Sew Much Moore and Creative Day Job. It wasn't until Nicole left her full-time corporate job in 2013 that she delved into "serious sewing." From craft shows to Etsy, boutique shops, and Amazon Handmade, and a viral YouTube channel, Nicole's first business Sew Much Moore, flourished. While growing Sew Much Moore Nicole learned to leverage technology, conquer overwhelm, and foster a robust online community. Recognizing those same aspirations in countless other talented women, she founded the Creative Day Job—a platform devoted to empowering creative women on the path to transforming their hobbies into lucrative businesses.

Karley Cunningham has been diving into the worlds of business development, branding, and design for over two decades. As the Creative Strategist & Growth Accelerator at her company, Big, Bold Brand, Karley brings her big thinking and innovative problem-solving to the table. She's also a sought-after speaker and mentor, sharing her wisdom with national and international business organizations. Today we're chatting about differentiating your brand.   

Today our guest is Richard Parker, the President of Diomo Corporation, who has dedicated his career to advising and mentoring people who want to buy or sell a business. He has purchased and sold 13 of his own companies and understands firsthand the emotional journey that buyers and sellers experience. This is a very relevant topic in the craft industry as many of the businesses are independent and/or family owned. As owners age and are looking toward retirement, there is often a question of how to position the business for sale, or where to even find a buyer? On the flipside, for buyers, who often come to the industry as hobbyists and enthusiasts first, how should they assess a business for purchase? 

Today our guest is Pamela Slim, celebrated author and small business expert who has dedicated decades to shaping and enhancing the entrepreneurial ecosystem.  She is a co-founder of the KEH community lab in Mesa, Arizona, alongside her husband, Darryl. This innovative hub serves as a grassroots, community-based think tank dedicated to accelerating small business growth. Pam's insights and expertise frequently grace the pages of esteemed publications, including The New York Times, Forbes, and BusinessWeek. She has written several books including "Escape from Cubicle Nation," which was recognized as the Best Small Business and Entrepreneur book in 2009 and her follow up, Body of Work. Her latest book, "The Widest Net," helps you grow your business by connecting with customers outside your usual field of view.

Today we have John Li, the startup and co- founder of PickFu.com who believes in the transformative power of consumer insights to drive business success. Recognizing that better insights lead to better decisions, John advocates for frequent and in-depth market research. With experience spanning from tech giants like Microsoft to bootstrapped startups, he's witnessed the exponential benefits of well-executed market research and the pitfalls of ignoring consumer voices.   

Today, our guest is Adrian Koehler, and we're jumping into leadership and how to use emotions in leadership to lead fearlessly. Adrian works with coaching leadership engagement and is senior partner at the executive coaching powerhouse, Take New Ground. They've worked with companies such as Lululemon, Jeni's Splendid Ice Cream (which we LOVE at Stitchcraft Marketing) and Nike. Adrian has carved a niche in coaching executives and entrepreneurs alike. His goal is always to empower these leaders to bring out the best in themselves, rally their teams, and serve their clients in ways that not only break new ground but also infuse a deep sense of fulfillment in their professional lives.

Today's guest is Cathy McKillip, CEO and president of RETAIL PROFIT MAKERS, a consulting business designed to help independent retail companies maximize profits through better inventory management. Cathy has over 30 years of business and retail experience and sold her retail business after growing sales to a tenfold multiple in 10 years.

Today, we have a very special guest joining us, who refers to himself as a tax savings architect. Mark Myers is the CEO of Peak Profit Solutions, and a former Marine Corps Sergeant.  Mark has over 20 years of successful business operation, ownership, and consulting experience under his belt. He has helped thousands of individuals increase their profits and permanently reduce their annual tax bills, enabling them to better grow their businesses. We're excited to have him on the show today to share his insights and strategies with our audience.

Today I'm excited to welcome our guest, Wendy Batten, also known as the Retailer's Mentor. She is a coach, consultant and host of the podcast,  “Creative Shop Talk” She also runs a membership group called the Retailer's inner Circle.  Wendy comes to us as a champion for small shop owners and creative business owners in particular. She knows firsthand the challenges of running a creative business and has overcome burnout to build a successful venture. Now, Wendy is passionate about helping others achieve their dreams, offering one-on-one guidance, signature courses, and live retreats. She's bringing her years of business experience and warm approach to becoming a trusted mentor and coach for creative retailers and entrepreneurs all over the world. 

Meagan Rogers is an Account Manager at the agency with mad skills in the area of writing for SEO. She is a lifelong writer and former educator with a PhD in English. Like all of us at Stitchcraft Marketing, she's a maker including embroidery, crochet, sewing, and knitting. She also publishes a writes for her  website, craftculturestyle.com, where she writes about crafts in society. Today, Meagan is going to walk us through SEO. We'll explore the ins and outs of SEO, including how it can help small craft businesses improve their website's search rankings, drive targeted traffic, and boost their online presence. We'll discuss the integration of SEO into various online platforms, such as websites, blogs, and social media, and how it can complement other marketing efforts.

Today my guest is Carly Brush, she is the General Manager of Arts and Handmade at Whatnot, a new live selling platform. Carly is an expert in live selling and she's here to share her insights on how it's changing the game for both retailers and customers. She's got a wealth of experience and knowledge in live selling, and she's going to dive into how it's transforming the shopping experience and why it's becoming a must-adopt strategy for retailers in today's competitive market. Carly's passion for this platform and approach to retail is contagious, and we can't wait to hear her insights today. So, let's dive in and learn all about it.   

Today's guest is Anneliese Johnson. Anneliese is on-half of the mother-daughter design duo behind Eye Candy Quilts, which focuses on quilt pattern and fabric design. Anneliese also has experience working in local brick -and -mortar quilt shops, and most importantly, she's also an account manager over here at Stitchcraft Marketing. She is an expert in influencer marketing and is here to share her insights today on influencer marketing and the crafting business sphere and how they can kind of both coexist and maybe learn from each other and of course support each other.

Today's guest is Jeffrey Madoff, an accomplished director, writer, and educator who has spent over four decades working in the creative industry. He is the founder of Madoff Productions a video production company based in New York City. He is also an adjunct professor at Parsons School for design where he teaches a course on his book, Creative Careers: Making a Living with Your Ideas. In his book, Jeffrey shares insights from successful creative professionals who have proven that you can be both creative and business-savvy. Jeffrey is here today to discuss the importance of breaking down the myths surrounding creativity and how anyone can reach their full potential in a creative career. Welcome to Business of Craft, Jeffrey Madoff.  Business of Craft is a show designed to help entrepreneurs with fabric or fiber businesses become more successful. Our guests share best practices and teach effective marketing skills, that help crafty business owners learn to grow and scale. Let's start crafting a better business together!

Welcome to Business of Craft, a show designed to help entrepreneurs with fabric or fiber businesses become more successful. Our guests share best practices and teach effective marketing skills, that help crafty business owners learn to grow and scale. Let's start crafting a better business together! Today we welcome you to our kickoff for season six of Business of Craft. Leanne and Anneliese present our findings from the 2023 Craft Retailer Research project. The 2023 Craft Retailer Survey organized by Audience Audit and Stitchcraft Marketing included 923 respondents from April to May 2023. Respondents included manufacturers, distributors and retailers of craft products. The research has a margin of error of +/- 3.2 percentage points at a 95% confidence level. Four distinct attitudinal segments emerged among respondents; these are groups of craft business owners who share a set of attitudes. The data that came out of this study is going to inform a lot of the shows we have planned for this season.

Today my guest is Lori Highby. Lori Highby is an accomplished entrepreneur and a marketing expert with over 20 years of experience in the industry. As the founder and CEO of Keystone Click, a digital marketing agency based in Milwaukee, Wisconsin, Lori has been helping businesses of all sizes to improve their online presence and grow their brands since 2008. Her passion for helping businesses succeed in the digital age is a driving force behind her continued success. Lori's knowledge and passion for helping businesses succeed in the digital age is a driving force behind her continued success. Today we're going deep into the newest technological advancements, artificial intelligence and what it means for your business.

My guest today Jennifer Keltner has been a maker of things from a very early age. Her first truly independent crafting involved melting crayons in an Easy-Bake Oven. She's passionate about all things fabric, quilting, embroidering, and sewing—always trying to squeeze a little “making” into every day.  As President and Chief Visionary Officer for Martingale, Jennifer leads an employee-owned company with 45 years of book publishing history, now producing 36+ new titles per year.   

Our guest today, Meg Goodman, is an award-winning podcast host and producer, and the founder and CEO of Flint Rock LLC an audio production company. Early in her career, she entered the world of advertising agencies managing notable Fortune 100 accounts. After 25+ years in advertising, including a stint running an agency, she returned to her native Chicago roots to create Pure Audio for her clients. When not writing, hosting, producing, or running Flint Rock she serves as an Elder in her church and volunteers for several philanthropic and civic boards. She been skydiving, has a black Belt in Hapkido, and enjoys scuba diving and riding motorcycles with her family. 

DeAnna McIntosh is a business strategist and retail consultant at Retailing Evolved specializing in helping retailers drive sales and increase conversions in their business. In 2020 she founded Diversify Retail Inc to bring more attention to the issue of diversity in retailing. She joins our podcast today to give our craft retail listeners some special insights into future-proofing your  business and how to be a disruptive retailer.

My guest today is my colleague Michelle Walker. She's a Financial Strategist and an Account Manager here at Stitchcraft Marketing who began her artistic endeavor at a young age with painting and sewing. She's a small business owner of Weaverwalker, an Eco-conscious macrame-focused DIY kit & supplies business on a mission to deliver the meditative experience of macrame to everyone's home.  In May, Michelle is launching a new mastermind for Stitchcraft Marketing called Good Math, Smart Business to help crafty business owners really get a handle on their financial numbers. So, today we're going to talk about math monsters and her philosophy which we loosely call profit first-ish.

My guest today Nichole Schneider is the founder and CEO of Coley International, a product development company for the craft industry. Nichole specializes in helping craft companies bring a product from concept to retail ready. She has over 20 years of buying, sourcing and product development and is an avid sewist and knitter.

My guests today are Morgan Huff and Jim Huff, Co-Founders at Impact Analytics Group. We're discussing data analytics and software that is compatible with most point of sale (POS) systems, such as POSIM, Shopify, and even LikeSew, to provide additional information that can guide your marketing efforts. 

Mark Hyland is the CEO of Handi Quilter and former CEO of Premier Needle Arts. Mark has been involved within the craft and hobby industry for more than 18 years, manufacturing, producing and marketing of leading world wide consumer enthusiast brands found within Crochet, Knitting, Sewing, Quilting, and Longarm Quilting categories. Mark currently serves on several boards of directors within these segments both for profit organizations and non-profit organizations, including the National Quilt Museum.

My guest today is Lyric Kinard, founder of the Academy for Virtual Teaching. Lyric is a fiber artist, quilter and author of the book, Art + Quilt: design principles and creativity exercises. In 2011, she won the award for International Association of Professional Quilters Teacher of the Year. She has written extensively for Quilting Arts Magazine, appeared on Quilting Arts TV, and The Quilt Show.

My guest today is Anastasia Williams, founder of M1R Marketing. She specializes in creative direction, consulting and coaching for the fiber world, and hosts the podcast “Fiber Radio”. She joins us today as a marketing expert to talk about a grab bag of four often misunderstood topics: funnels, understanding your ideal customer, finding your why and discounting. 

My guest today is the founder of Knit the Rainbow, Austin Rivers. In addition to being a Diversity, Equity, and iInclusion professional and activist, he is also a professional actor –having toured the USA as well as 20 countries worldwide.  He holds a BA in Politics as well as a Masters of Public Administration. Lastly, Austin currently serves as the Special Assistant to the Chief Diversity Officer at Rockefeller Brothers Fund.

My guest Cecilia Nelson-Hurt is currently the chief diversity officer at Heidrick & Struggles, an executive talent and leadership advisory firm. Prior to that position, Cecilia worked at L'oreal USA and JPMorgan Chase in prominent VP roles, further refining her expertise in the area of diversity, equity and inclusion. In our industry, she goes by the moniker @creativececi and has been an avid knitter and crocheter for more than 20 years. She also has a passion for travel and takes pride in the fact she's visited over 150 shops in the USA and abroad.   

Today's guest is Elizabeth Townsend Gard, Endowed Professor of Law at Tulane University. She is the co-author of the a two-volume casebook, “IP: Doctrine and Application in Two Volumes” and she is also the host of the podcast Just Wanna Quilt, a research podcast focused on quilting, entrepreneurship and copyright. Elizabeth is also the director of “Durationator”, a software system that aims to determine the worldwide copyright status of every kind of cultural work.

Rebecca Inkrote, goes by the name Bex Marie, owns the company Bex Marie Design. Since 2010 she's been building websites for creative professionals. Bex is going to chat with us today about new challenges in website design. This is an encore show with Bex as we had her on BOC back in January 2020 with our wantrepreneurs series where we learned all about the basics of building a website.

David Jenyns is the founder of Systemology and SystemHub software. He is the author of the book SYSTEMology: Create time, reduce errors and scale your profits with proven business systems which has over 350 reviews on Amazon scoring 4.6 stars. He also hosts the podcast Business Process Simplified. He's a frequent keynote speaker and has a Tedx talk called “The Systems of Life” available on Youtube. 

Our guest today is Erik Jensen, Chief Strategy Officer at Predictive ROI. Erik developed the podcasting strategy that helped bolster the agency to over $2M, which was featured in the book Profitable Podcasting. Erik is also a co-author of the book, Sell With Authority.

Since 2006, my guest Benjamin Levisay has been the CEO & Director of Marketing and Sales for XRX also known as the Knitter's Universe. Founded over 35 years ago by his uncle and father, XRX is the publisher of the now retired Knitter's magazine as well as books and Stitches events. 

Chad Hendricks is the founder and president of Brand Outcomes, an agency focused on helping businesses recruit and retain truck drivers.  He also hosts the podcast “Recruit and Retain: Trucking Edition” on the same topic.

Michael Bird is the co-founder and CEO of Spindustry, a digital marketing agency based in Des Moines IA. Spindustry is a leader in  producing e-commerce solutions, web applications, and digital marketing programs for their clients. In Episode 3 Leanne and Michael discuss bringing on an e-commerce component to your business and some of the challenges involved. 

Our guests today are Abby Glassenberg and Darrin Stern. Abby co-founded Craft Industry Alliance and now serves as its president. She's also a sewing pattern designer, teacher, and journalist. Darrin Stern is the Business Development Director at Koelnmesse, Inc. Darrin and Abby have partnered together to bring Koelnmesse's successful European industry tradeshow model, h+h Cologne, to the United States this summer in h+h Americas. We'll be discussing trade shows and how participation in a show can help fortify your business. 

Have you been thinking about how your fiber or fabric business can continue to adapt and thrive? Well, you're listening to the right show because that's our theme for Business of Craft season three…Resiliency! Today Leanne Pressly is chatting with Laura Cameron, Director of Operations at Stitchcraft Marketing. The two cover lots of topics and tips you can use to focus in on your ideal customer and maximize your marketing ROI.j

A quick preview of what's coming up in Season 2 of Business of Craft, launching March 1, 2022.

Join us for Office Hours! 

[Just a quick warning that we’re going to be throwing around some curse words in today’s episode so if you’ve got little ears listening or that kind of language just isn’t your thing, you can make an informed choice about that.] My guest today is Amy E. Smith, aka The Joy Junkie. Amy is a certified professional career coach and her personal mission is to help aspiring bad-ass women to create joyful lives by accessing radical self love, worthiness and self-acceptance. 

My guest today is Glenn Martin, a business consultant with over 30 years of experience. In 2002 he founded Trakstar, a human resource software application which he grew to 250K online users in 35 countries before he sold the company in 2016. Glen is formally retired but lends his expertise as a counselor with the Central Mountain Small Business Development Center here in Colorado. 

My guest today is Bex Marie of bexmarie.com. Bex, short for Rebecca, is a graphic design professional and since 2010 she’s been building websites for creative professionals. Bex is going to chat with us today about considerations in launching a new website. 

Welcome everyone to the second season of Business of Craft where our theme is wantrepreneurship-- and our episodes are covering all the baby steps you need to take to launch your new business in 2020. My guest today is Jamie Billesbach, she is the Center Director of the Small Business Development Center for the Central Mountain Region of Colorado. Jamie has more than 20 years of experience in brand development, merchandising, graphic design and marketing planning for companies such as LavAzza coffee, Clif Bar, Annie’s Gourmet and Hershey’s. She also worked for the Mexican government developing the Mexican Chiapas Shade Grown Coffee company with over 25,000 growers. 

Welcome everyone to the second season of Business of Craft where our theme is wantrepreneurship-- and our episodes are covering all the baby steps you need to take to launch your new business in 2020.  My guest today is Susan Dunn, she is a graphic designer by trade but a whiz with the numbers. She’s been a consultant with the small business development center in Colorado for 10 years and her specialty is helping new business owners get their  financial books set up. 

My guest today is Shawn Allison, a business and marketing consultant with the Central Mountain Small Business Development. Shawn has more than 20 years of experience in business development, direct marketing, strategic planning, budgeting, marketing automation and graphic design. Shawn is joining us today to give the down and dirty lowdown on how to write an effective business plan.

My guest today Robin Waite is one of the most successful professional business coaches in the United Kingdom and author of the book "Take Your Shot: How to Grow Your Business, Attract More Clients and Make More Money". I wanted to have Robin on the show today to talk about some of the struggles that new entrepreneurs face in starting off on the right foot. 

A quick preview of what's coming up in Season 2 of Business of Craft, launching February 15, 2020. 

My guest today Amy Singer is pioneer publisher of the quarterly digital e-magazine Knitty.com. We discuss the evolution of pattern publishing and Patreon support. 

My guest today is Janet Kafadar, an online business coach who’s passionate about helping entrepreneurs package their brilliance into a sustainable, profitable online business. She’s come on Business of Craft show today to talk about starting a business after hours.

My guest today Stephen Koenig is the co-founder of Sommer Street Associates, a publishing intermediary working to connect craft publishers and retailers utilizing a whole new model. Steve is also adept at building audiences, monetizing content and helping digital brands grow to their full potential.

My guest Katie Salmon is the founder and CEO of a digital marketing consultancy business called Katie Does Marketing. Katie helps shop owners and makers develop strategies to simply SELL MORE STUFF.

My guest today is Laura Bellows, owner and founder of Jul Designs, an internationally collaborative company producing knitwear and body jewelry designs. Doctor Laura Bellows also happens to be a PhD trained cultural anthropologist, well-versed on the issues regarding cultural appropriation in business. She joins our show today to help crafty entrepreneurs understand cultural appropriation and what it means for their businesses.