POPULARITY
In this episode I interview Cody Burch, the founder of Red Anchor Marketing. Contact Info: https://www.onehourfunnel.com/ https://codyburch.com/
Marketing wiz Cody Burch helps entrepreneurs grow their business through funnels and facebook ads. We talked about how he is such a wordsmith and makes copy writing SO simple and easy for the rest of us who struggle with it - we also covered vulnerability, opening up about our failures, and so much more! In 2017 Cody ditched his comfy 6-figure job in pursuit of entrepreneurial legacy. He is on a mission to help 1,000 entrepreneurs pass the $10K a month mark in recurring revenue. He does this via the FAM Freedom Path, taught in his online communities. By day he runs a boutique digital agency, Red Anchor Marketing, and by night he documents the tumultuous journey on his podcast, Cody Builds a Business. He left the red dirt hills of Oklahoma to the Rocky Mountains of Colorado Springs in 2004 with his wife Christy and our 3 strapping sons, Jacob, Luke, and Ben and his lazy, retired racing greyhound, Zeke. Connect with Cody: www.codyburch.com/laidback --- Need support & accountability for your personal & business growth? Join us inside The Empowered Woman School: www.martaspirk.com/empoweredschool
"You’ve got your expertise for a reason... Don’t live small & don’t keep it to yourself"Cody Burch ditched his comfy 6-figure job in pursuit of entrepreneurial legacy. His goal is to help online businesses own their marketing, and experience growth on-demand using sales funnels and Facebook ads. By day he runs a boutique digital agency, Red Anchor Marketing, and by night he documents the tumultuous journey on his podcast, Cody Builds a Business. He's most famous for helping driven entrepreneurs scale their businesses with online marketing campaigns (including one client who recently experienced nearly a 30:1 return on ad-spend).He left the red dirt hills of Oklahoma for the Rocky Mountains of Colorado Springs in 2004 with his wife Christy and their 3 sons, Jacob, Luke, and Ben and his lazy, retired racing greyhound, Zeke.A great conversation offering firsthand advice on how to fine tune a successful launch.We discuss:Agency to online membershipsFunnels & AdsProcesses & helping people to remember themTake a look at your business and own it!How to avoid failuresUtilizing testimonialsLaunch do’s & don’tsLead generatorsUsing & promoting Giveaways Launch budgetsLearning from past launchesWant to connect with Cody Burch? Website: http://www.codyburch.com/ and http://www.onehourfunnel.com/ --Want a simple step-by-step process to plan and execute your launch? Download "Your 90 Day Launch Plan Essentials" - https://kenwestgaard.com/90-day-launch-plan "The 90 Launch Plan Essentials is really fantastic! I will be using this again and again! The launch process can often seem really hectic and crazy, but Ken breaks it down into simple and easy manageable steps with goals and deadlines so you can get your desired results. I highly recommend Ken and his program!" - Nick BonitatibusIf you enjoy this episode and it inspired you in some way, I’d love to hear about it and know your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag me @kenwestgaard. Don't forget to subscribe to the podcast to receive notifications of new episodes.Haven’t left a review yet? All you have to do is go to https://kenwestgaard.com/podcast, and thanks for your support of this show! Support the show (http://paypal.me/kenwestgaard)
What’s up, Healthpreneurs? I’m excited to bring you a special guest today. Cody Burch is a marketing, sales funnel, and Facebook ad expert who helps clients create and maximize a results-driven marketing strategy. He’s the one who helps our clients build out their tech. Cody’s been transforming businesses for a long time. His company, Red Anchor Marketing, specializes in funnels and ads so entrepreneurs don’t have to worry about integrations, set-up, and management. His live event is coming up and is perfect for anyone wanting to demystify this component of their business. Cody knows the nine things to look for when healing a sick funnel that isn’t providing the results you want. He’ll teach exactly how to determine what isn’t working and will explain how to turn metrics into actionable improvements. Listen in to learn how message, market, and mechanism fit into a successful system, and learn how to take action now. In this episode, Cody and I discuss: How to diagnose a sick funnel. The metrics to look for when running an ad campaign on Facebook. Where message, market, and mechanism fit into a successful system. The nine components of a successful funnel and how to fix broken ones. Dialing into your prospective client’s pain. The value of case studies, testimonials, and empathy in marketing. His upcoming event and who it’s for. 01:00 – 04:00 - Introducing Cody Burch and his expertise 04:00 – 09:00 - The One Hour Funnel and the symptoms of a sick funnel 09:00 –14:00 - Identifying what to expect with opt-ins and click-throughs 14:00 – 24:00 - The nine areas of a successful funnel 24:00 – 28:00 - Being clear and empathetic in your messaging 28:00 – Some practical takeaways and his upcoming live event
Today on the podcast to celebrate 50 episodes, I sit down with Cody Burch, founder of Red Anchor Marketing and One Hour Funnel to chat about discipline and his amazing gift of showing up even when the going gets rough. Cody's agency and coaching practices help entrepreneurs take back control of their marketing and build funnels faster. Right now, Cody is probably sipping a home-made espresso and cranking out work while blasting Andy Mineo from his Marshall speaker. He currently resides in beautiful Colorado Springs with his lovely wife, Christy, and three sons; Jacob, Luke and Ben. Cody's book, The One Hour Funnel, unpacks the step-by-step system he uses to build funnels in an hour or less. Go snag Cody's book for free: https://www.onehourfunnelbook.com/ Cody's event, One Hour Funnel Live, is an intimate gathering of marketers who want a clear marketing strategy and a proven path to get it done. Attend Cody's event in June 2019: https://www.onehourfunnellive.com/ Message me about future guests: fb.me/operationsagency
Are you easy to refer? When I started Red Anchor Marketing, my private consulting firm, I told people I ran email marketing, traffic, and funnels for kind of everyone. Not specific. Not referable. It wasn't until I got 100% clear on exactly who I served that the referrals started rolling in. On this episode, we track my journey on how that's changed in the last 20-21 months, as well as go behind the scenes for yet another "influence and income report" **Get the new book! Go to onehourfunnel.com/book to grab a free copy now*** The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying). Like what you hear? Have any comments or ideas for episodes? Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group. Thanks - Cody
Copy & Content with Jon Cook: For Thought Leaders Who Give an 'Ish' About Their Audience
Cody Burch is the founder of Red Anchor Marketing, creator of the One Hour Funnel, host of the "Cody Builds a Business podcast", and author of "One Hour Funnel: Nine Steps to Creating Your High-Converting Profitable Sales Funnel In Only an Hour". Cody is in the process of building his second-straight seven-figure business for thought leaders using digital marketing, namely marketing funnels, Facebook advertising, and high-level automation to help thought leaders scale their businesses to seven-figure success and beyond. His insight has helped highly sought-after influencers in the health and wellness, marketing, mindset, entrepreneur lifestyle, and faith-based industries generate unprecedented results. Cody’s newest venture The One Hour Funnel helps thought leaders map, build, and launch their next marketing funnel in less than 60 minutes. Subscribe, share, and review the Copy & Content Podcast on iTunes, Google Play, or wherever you found this episode. Takeaways: + A marketing funnel is a series of pages designed to add continuous, incremental value to your audience. + You don’t have to spend thousands of dollars and hundreds of hours to build your next marketing campaign. Resource List: + Give: The Ultimate Guide To Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI by Nicholas Kusmich + Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller + Tribe: On Homecoming and Belonging by Sebastian Junger + Influence: The Psychology of Persuasion by Robert B. Cialdini + Are you interested in connecting with Cody and his team with Red Anchor Marketing and One Hour Funnel? Check out www.redanchormarketing.com and www.onehourfunnel.com to start a conversation. Episode Production Credits: + Audio Engineering: Andrew Wester, AW Audio Engineering (awaudioengineering.com) + Intro and Outro Voiceover Talent: Kelli Myers + Background Music: Inspiring Happiness by Premium TraX
Would you rather sell 12 cups of $0.25 lemonade or 1 cup of $3 cold-brew coffee? Would you rather have 20 clients pay you $500/month or 5 that pay you $2k / month? Today's episode will show you how to reverse engineer a million dollar business, and I take you on my journey from $0 to $40k/mo in my agency business, Red Anchor Marketing. The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying). Like what you hear? Have any comments or ideas for episodes? Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group. Thanks - Cody