Podcasts about funnels

What happens when a beauty entrepreneur creates an incredible product… but doesn't yet have the systems to scale it? In this episode from the Fixing a Stranger's Beauty Business in Under 20 Minutes series at 2025 LashCon, Sheila Bella sits down with Jessi, founder of G & E Spa Essentials, a clean skincare and wellness brand born from one mother's determination to help her daughter's health and sensitive skin. What started as homemade bath bombs in the basement has now grown into a business that produces over 200 products with a manufacturing warehouse and storefront. But now after committing to being an entrepreneur full time, Jessi is ready to level up!  She's looking for more reach, automation, scalability, and ultimately, enough income to retire her husband from teaching. In under 20 minutes, Sheila breaks down the exact strategy Jessi needs to scale from word-of-mouth growth into a true million-dollar brand using visibility, paid ads, funnels, email marketing, and automation. This episode is a masterclass on what actually creates sustainable growth in today's beauty industry. Because amazing products alone don't scale businesses. Systems do. Check out G& E Spa Essentials at: gandespaessentials.com

Ben Chrzanowski's entrepreneurial journey demonstrates that success in modern business requires more than talent and intelligence—it demands the right team, aligned vision, and the willingness to pivot when circumstances demand it. His transition from Division 1 baseball athlete to seven-figure entrepreneur reveals how discipline and mental fortitude from competitive sports translate directly into entrepreneurial success. When his creator venture studio model collapsed under the weight of scaling too quickly with misaligned partners, he didn't abandon entrepreneurship. Instead, he extracted the lesson that partner fit and complementary skill sets are as critical as raw talent. This resilience and adaptability, combined with his commitment to maintaining quality relationships over chasing rapid growth, have become the foundation of his current philosophy and success. While many fear automation will replace human services, Ben observes the opposite: the market increasingly rewards outcome-based solutions delivered by humans over cheaper AI alternatives. Business owners consistently choose to pay premium prices for guaranteed results with human engagement rather than risk unreliable automated tools. This extends beyond any single industry—from video editing to business coaching to media relations. His personal approach reflects this philosophy: he limits himself to one client per month, structures partnerships around shared incentives and mutual success, and invests heavily in building proven systems before scaling. Ben Chrzanowski's insights offer a clear path forward: combine proven funnel methodologies with authentic human engagement, prioritize relationship-building over volume, and remain flexible enough to evolve when the market demands it. His work with Teachly and current ventures demonstrate that the future belongs to those who can blend technological tools with human insight, creating outcome-oriented solutions that genuinely serve their clients. If you're ready to explore how to build scalable businesses with integrity and human-centered strategies, connect with Ben and his team at https://www.teachly.ai/ to discover frameworks and education that can transform your entrepreneurial journey.  For the accessible version of the podcast, go to our Ziotag gallery.We're happy you're here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Justin Moore (Creator Wizard) joins Matt and Kolby to talk about how Sponsor Games lost ~$10K in year two but still turned a profit, why 22% of his challenge attendees upgrade to VIP every single time, the great event food debate, and how to find your real ICP with a book funnel.Timestamps:00:00 Intro00:26 Sponsor Games Year Two: A $10K Loss and a Reality Show03:50 How the Mastermind Offer Made It Profitable04:15 Marketing a Novel Event With No Speakers05:56 Changing the Date and Venue for Year Three09:30 Should the Event Go on Tour?11:50 Pre-Selling 20% of Next Year's Tickets12:09 Ryan Deiss's 3 Types of Events16:15 The Halo Effect of Hosting an Event22:56 The Great Event Food Debate26:14 Do You Actually Need a VIP Tier?30:16 Inside the 10K Brand Deal Challenge36:09 The Partner Challenge That Flopped42:00 Book Funnels and Finding Your Real ICP50:07 The Case for Focus Over Shiny Objects51:42 Where to Find Justin

I know a lot of people make it seem easy, they have a viral reel, sell a bunch of stuff and then suddenly become millionaires. Fun fact: It's actually not that easy, because if it was, we would all be millionaires. I know it appears to happen overnight, but for most people they've been doing this for a long time, myself included. My Reels Lab recently hit over $2 million in sales and I'm going to tell you exactly how I did the dang thing without fancy funnels.In this episode we'll be covering:How those overnight successes aren't so overnight, in fact they are often years in the making.A peek into my business journey and how I started monetizing my Instagram account.How I started building my business, showing up and getting my name out there.Early marketing strategies including personal outreach to family and friends, even if they didn't need what I was offering. Building my local community in person at networking events and workshops.Evolution of my services and price points, and how I ensured they were the right offers for my community and for me.Recommended episodes:Episode 98: Start Selling on Social Media without Feeling SalesyEpisode 108: Why You NEED To Take Content Creation SeriouslyEpisode 109: The Human Side of Content That SellsEpisode 113: This Instagram Story Strategy Became My Biggest Sales FunnelSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

Viele Männer glauben, dass sie nur ein einziges Problem im Dating lösen müssen und dann läuft alles. Sie denken, wenn sie ihre Ansprechangst überwinden, bessere Bilder für Tinder haben oder einmal lernen, wie man richtig flirtet, dann kommt der Erfolg automatisch. Doch genau dieses Denken ist der größte Fehler. Dating funktioniert nicht isoliert. Es ist ein System. In diesem Video zeige ich dir anhand eines klaren Funnels, wie modernes Dating für Männer wirklich funktioniert und warum so viele Männer unterwegs immer wieder Frauen „verlieren“, ohne es zu merken. Jeder Schritt im Dating Prozess hat Einfluss darauf, ob du am Ende eine passende Partnerin findest oder nicht. Ich erkläre dir detailliert, wo genau die typischen Bruchstellen liegen und warum viele Männer trotz Bemühungen keine Ergebnisse sehen. Du wirst in diesem Video verstehen: • warum viele Männer zu wenige Frauen kennenlernen • warum Ansprechangst und fehlende Umsetzung dich blockieren • wie wichtig Flirten lernen und Gesprächsführung ist • warum viele Männer sich nicht richtig verkaufen können • welche Fehler Männer im Chat mit Frauen machen • warum Online Dating Profile auf Tinder, Bumble und Hinge oft nicht funktionieren • welche Rolle Social Media als digitale Visitenkarte spielt • warum viele Männer sich auf Dates falsch verhalten • wie Mann Frau Dynamiken über Erfolg oder Misserfolg entscheiden • warum viele Männer in der Kennenlernphase alles verlieren Der Dating Funnel zeigt dir, dass es nicht nur einen Faktor gibt, sondern viele kleine Stellschrauben, die zusammenwirken. Wenn an mehreren Stellen Lücken entstehen, wird es extrem schwierig, konstant Dates zu bekommen oder eine hochwertige Partnerin zu finden. Gerade Männer über 30, Unternehmer, Akademiker, ITler, Ingenieure und Männer mit wenig Zeit machen oft den Fehler, zu kurzfristig zu denken und nur an einzelnen Bereichen zu arbeiten, anstatt das gesamte System zu verstehen. In diesem Video bekommst du deshalb eine klare Struktur, wie du dein Dating Leben ganzheitlich aufbaust, wie du die Lücken in deinem Funnel erkennst und wie du Schritt für Schritt daran arbeitest, mehr Dates zu bekommen und eine passende Partnerin zu finden. Wenn du verstehen willst, wie modernes Dating wirklich funktioniert, warum du bisher keine konstanten Ergebnisse hattest und wie du dein Dating auf ein neues Level bringst, dann bekommst du in diesem Video eine klare Strategie und ein System, das du direkt umsetzen kannst. Über Hendrik Mati Hendrik Mati ist Dating Coach für Männer in Deutschland, Österreich und der Schweiz. Er hilft Männern dabei, Frauen wirklich zu verstehen, Anziehung aufzubauen und eine erfüllte Partnerschaft zu finden. Ohne Pickup Artist Tricks, ohne Manipulation und ohne Spielchen.

Send us Fan MailBefore you spend another dollar on paid ads, listen to this.Facebook and Instagram ads can feel like a mystery. One person swears they're the key to scaling your business. Someone else says they're a waste of money. Meanwhile, Meta keeps suggesting you boost your post, increase your budget and trust the process.  In today's episode, I'm joined by Samantha Fine, Meta Ads and Funnel Strategist, to talk about what's actually working when it comes to paid advertising and why so many business owners end up frustrated, overwhelmed and convinced that ads "don't work."We discuss:How Meta's platform has changed, including the growing role of AI, the Andromeda update and the shift from audience targeting to creative-led advertisingThe role your funnel plays in ad performance and conversionsHow to know if you're actually ready to invest in paid traffic and how oto set an ad budget based on your goalsWhy copying someone else's ad strategy rarely works If you've been wondering whether Meta Ads are worth it, why your results have changed or what needs to be in place before you spend any money on ads, this conversation will save you time, money and a whole lot of frustration.Links & References:Come network with us! CLICK HERE to attend your first PWR Connection Network virtual speed networking event at no cost using the promo code  FIRSTTIMEGet Samantha's free Successful Ads Scorecard here: https://www.samanthafinedigital.com/scorecardBook an Audit Call with Samantha: https://link.autopilotclients.io/widget/bookings/ads-audit-samantha-fine-digitalConnect with Samantha on Instagram: https://www.instagram.com/samanthafinedigitalSupport the showConnect with Your Host!Melissa Snow is a Business Relationship Strategist and the founder of Powerful Women Rising - a business growth ecosystem for female entreprenuers who want to create real momentum through real relationships.Inside the PWR Connect Network and the PWR Business Growth Mastermind, Melissa helps women in business get build relationships, increase visibility and get more referrals without pressure, perfection or performative networking.She's on a mission to change the way women grow their businesses - proving that you can be authentic, values-driven and profitable at the same time.Melissa lives in Colorado with two dogs (Peyton and Ally), three cats (Giorgio, Karma and Betty) and any number of foster kittens. She hates winter, seafood and feet.  She loves iced coffee, Taylor Swift, and buying books she'll never read.

2026 ist das Jahr, in dem AI im E-Commerce vom Buzzword zum echten Wettbewerbsvorteil wird, aber nur für die Shops, die wissen, an welchen Stellen sie wirklich einen Hebel hat. In diesem Vortrag zeigt Dr. Sebastian Decker, wie Onlineshops einen AI-gestützten Stack aus Google Full-Funnel-Kampagnen, intelligenten Funnels und Offerpages aufbauen, der bei niedrigen CPCs gleichzeitig AOVs deutlich erhöht und Conversion-Rates planbar nach oben zieht. Das Ergebnis: ein besserer ROAS und POAS, und das nicht nur über PMax, sondern auch über YouTube- und Display-Kampagnen für Onlineshops. Grundlage ist die Erfahrung aus über 300 Shop-Projekten und Multimillionen € an monatlichem Adspend bei EVOLVE Digital. Du bekommst kein theoretisches Modell, sondern konkrete Frameworks: Wie du Demand Gen vom Test- zum Profit-Channel entwickelst, wie du informative Keywords mit 8 %+ CVR und 5er-ROAS erschließt und wie du den Traffic auf eine hochkonvertierende Landingpage führst, mit der du deinen aktuellen AOV um 30 bis 100 % und deine Conversion Rate um bis zu 100 % schlagen kannst. Folgendes hast Du nach dem Webinar gelernt: - Wie du als Onlineshop Google zum größten Neukundenakquisitionskanal machst und damit Meta schlägst - Welche Landingpage- und Offerpage-Typen für deine Branche funktionieren - Wo AI in der Konzeption von Angeboten, Offerpages und Funnels einen 5–10x Speed-Vorteil bringt — und wo sie Conversion zerstört - Wie du Angebote psychologisch so konstruierst, dass AOV, CVR und DB2 in deinem Shop gleichzeitig steigen - Welches Setup aus Kampagnen, Angeboten und Landingpages bei 4–5-stelligen Tages-Adspends stabil skalieren Zielgruppe: - Onlinehändler und D2C-Brands zwischen 1 – 30 Mio. EUR Jahresumsatz - Brands, die 10.000 EUR und mehr monatlichen AdSpend bei Meta haben und unabhängiger von Meta sein wollen

Es gibt einen neuen Abmahnliebling. Dass die Szene dazu gerade schweigt, macht das Risiko für dich nicht kleiner – es macht es brandgefährlich Während im Online-Business über Launch-Strategien, Funnels und Content-Formate diskutiert wird, läuft im Hintergrund eine Änderung, die viele erst dann ernst nehmen werden, wenn es zu spät ist: die neue Widerrufs-Button-Pflicht. Ab dem 19. Juni 2026 ist Schluss mit Interpretationen, Bauchgefühl und „das betrifft mich wahrscheinlich nicht“. Dann zählt nur noch, ob deine Seite rechtlich sauber umgesetzt ist – oder nicht.

In this episode of the Franchise Fit Podcast, Lance Graulich sits down with Art Coley of CGI Franchise at the International Franchise Association show in Las Vegas to discuss what is changing in franchise development in 2026. Art shares how franchisors can build stronger sales funnels, why organic lead generation matters, and why many brands do not have a lead problem — they have an appointment-setting and sales process problem. They also break down the Recruitment Operating System, the importance of data analytics, outbound prospecting, and why franchise development teams need better systems instead of chasing shortcuts.

You can have great content, a great product, and even a great offer, but if your funnel is broken, people are going to drop off before they ever become customers.In this video, I break down what a funnel actually is, why most funnels fail, and how to identify the exact step that's costing you sales.Every step matters. From the ad, to the landing page, to the follow-up, to the thank you page… small improvements can completely change your results.Funnels are not “set it and forget it.” They are systems that need constant attention, testing, and improvement.When you understand the numbers and fix the weak points, everything starts to grow.#salesfunnels #digitalmarketing #entrepreneurship #businessgrowth #marketingstrategy #leadgeneration #funnel #marketing #businessgrowth #sales ---------------About Manuel Suarez:Manuel Suarez, known as the Marketing Ninja and a best-selling author of Marketing Magic, leads Attention Grabbing Media (AGM), a marketing agency honored three times on the Inc 5000 list. With a team of over 120, AGM specializes in turning attention into profit for a wide range of brands. In 2023 alone, brands managed by AGM exceeded 250 million USD in revenue.Manuel is also the co-founder of NaturalSlim, a self-funded high-9-figure brand. He has helped elevate thousands of businesses across multiple industries and has directed marketing campaigns for industry leaders such as Grant Cardone and Daymond John.He is also responsible for building and scaling one of the largest health-focused YouTube channels in the U.S., MetabolismoTV, which alone has over 10.7 million subscribers. Over the past seven years, Manuel's strategies have generated more than 8 billion views, 5 million leads, and over 500 million USD in tracked revenue across digital platforms.Follow Manuel Suarez on Social Media:Facebook: https://www.facebook.com/theninjamarketer/Instagram: https://www.instagram.com/mrmanuelsuarez/TikTok: https://www.tiktok.com/@mrmanuelsuarezX (formerly Twitter): https://x.com/MrManuelSuarezLinkedIn: https://www.linkedin.com/in/mrmanuelsuarez/Learn More About AGM:Visit our website: https://www.agmagency.comNeed Help with Your Marketing?Talk to a Ninja: https://www.talktoaninja.comCheck Out Manuel's Book, a #1 Seller on Amazon:Marketing Magic by Manuel Suarez: https://a.co/d/gbwHKSf

In this episode, I'm diving into something I talk about a lot with my coaching clients: the three levels of services you can offer: DIY (Do it Yourself), DWY (Done With You), and (DFY) Done For You. Whether you're thinking about adding passive income, building a membership, or just wondering how to price and structure what you do, this one's for you. I also share a quick update on why this episode looks a little different than planned, turns out we all need to pivot sometimes! Timestamps: 0:00 - Introduction & Welcome 0:19 - Why This Episode Changed (Tool Shutdown) 0:45 - What the Episode Was Originally About 1:14 - DIY vs Done With You vs Done For You Overview 2:59 - Do It Yourself Explained 3:46 - Done With You Explained 4:56 - Done For You Explained 6:55 - My Own Service Examples: Membership, Coaching & Half-Day Offerings   Follow me on Instagram Follow me on Bluesky Email: hello@emmacossey.com  Come join us in the free Freelance Lifestylers Facebook group Want more support? Check out the Freelance Lifestyle School courses and membership. Join the Freelance Lifestyle Discord Community: https://discord.gg/RKYkReS5Cz Order my book: The Freelance Lifestyle: Your Friendly Guide to Starting a Freelance Business

In this episode of the Kelly Lundberg Podcast, Kelly Lundberg sits down with beauty entrepreneur, business strategist and mentor Katie Godfrey to discuss what it really takes to build a successful personal brand and business in a completely new market.From scaling a multi seven-figure beauty empire in the UK to rebuilding visibility and trust in Dubai, Katie shares honest insights on marketing, funnels, leadership, visibility and the mindset required to grow a sustainable business in today's digital world.If you've ever struggled with showing up consistently, simplifying your marketing or building authority online, this episode will completely change the way you think about visibility and personal branding.What You'll Learn in This Episode• Why visibility is the foundation of business growth• How personal branding builds trust faster in a new market• The importance of funnels and repeatable systems in scaling a business• Why most entrepreneurs overcomplicate marketing• The role of mindset, leadership and boundaries in entrepreneurship• How masterminds and retreats accelerate business growth• Why storytelling is essential for authority and connection online• How to strategically use PR, email marketing and events togetherKey TakeawaysConsistency builds trust. Visibility is not about posting once, it's about showing up repeatedly with intention.People buy from people they trust. Your story, personality and leadership matter more than polished perfection.Marketing works best when it's simplified. Repeating proven systems consistently creates stronger long-term growth than constantly reinventing strategies.Funnels do not need to be complicated. Clear customer journeys and strategic messaging help convert visibility into sales.Community accelerates growth. Masterminds, retreats and collaborative spaces create opportunities, accountability and long-term business relationships.Notable Quotes“Business is actually quite boring. You just repeat the same thing that works over and over again.”“A confused buyer doesn't buy.”“Visibility is the one thing people shy away from when they need it the most.”“Your ideal client is usually who you were five or ten years ago.”“You can have the most incredible offer in the world, but if nobody sees you, nobody buys.”Resources Mentioned• Funnel marketing strategies• Email marketing systems• Personal branding and visibility frameworks• Mastermind and retreat business models• PR and media visibility strategiesWork With Kelly & Her TeamBook a strategy call to explore how personal brand strategy can elevate your visibility and authority.https://calendly.com/personal-brand-strategy-call/brandyouConnect with Kelly LinkedIn https://www.linkedin.com/in/kellylundbergofficial/Website https://kellylundbergofficial.com/Instagram https://www.instagram.com/kellylundberg.official/If this conversation resonated with you, share it with a colleague, friend or leader building their personal brand.__________About Kelly LundbergTo inspire limitless action, every conversation, every person, every day. Kelly Lundberg transforms ambitious professionals into magnetic leaders who command attention before they speak. A bestselling author, double TEDx speaker, and international keynote speaker, she has spent over two decades helping executives and entrepreneurs turn expertise into influence. From Chanel to Visa, Kelly blends strategic storytelling, mindset mastery, and high-energy delivery. Through her podcast, book Deseed the Lemon, and stage presence, she empowers you to turn your story into your ultimate competitive advantage.If this conversation resonated with you, share it with a colleague, friend, or leader who is redefining what authentic leadership looks like.

Web funnels are like teenage hex.Everyone claims they are crushing it. Almost nobody really has a clue.Elise Zareie spent last year actually building them.She has been in UA since 2019. Last year she became a part-time product manager just to ship funnels herself. That meant learning Figma, coordinating designers, front-end developers, back-end developers, and analytics teams. Running QA. Shipping it. Then using AI to test faster than she ever could before.In this episode she talks through what the process actually involves, the three levers that move the needle in any funnel, the one benchmark she watches obsessively on landing pages, how she uses Claude to generate full funnel copy from screenshots of top-performing creatives, and why AI visuals are making consumers more suspicious, not less.Key topicsWhy web funnels are harder to build than most people think and what the process actually looks likeHow to identify the dominant funnel in a vertical before building anythingThe 40% page-one to page-two benchmark and what to do when you fall below itHow to match landing page copy to ad creative using UTM tagsHow Elise uses Claude to generate funnel copy and assessment questions from top-performing creativesHow AI helped her launch a male-specific funnel in two weeks for an app with 80% female usersWhy AI-generated visuals are creating consumer suspicion and what to do about it

Wer an den falschen Stellen optimiert, kann so viel arbeiten wie er will, ohne wirklich etwas zu verändern. Wer hingegen eine Sache richtig macht, kann damit über eine Million machen. Denn es sind nur wenige Stellschrauben, die wirklich den unterschied machen. Wenn diese wenigen Stellschrauben richtig gut sind, dann funktioniert sogar ein kaputter Funnel mit falschem Tracking. Worauf eins unserer Erfahrung nach wirklich ankommt, das erfährst du in der heutigen Folge. Warteliste Evergreen Funnel Mastery:

What happens when a 20-year software developer jumps back into code after years away and finds AI waiting for him? James Curran spent two decades climbing the corporate software ladder before walking away to become a funnel builder. He helped hundreds of entrepreneurs migrate from ClickFunnels Classic to 2.0, built his reputation as the linchpin guy, and thought he was done with software forever. Then one call with Dave Woodward in Italy changed everything. Dave told him to build something with AI, and James had an epiphany: he could create the automated funnel monitoring tool he'd been thinking about for years, but this time without hiring a team of developers. AI bridged the gap between his old skills and the current landscape, and within months he'd shipped a product that checks funnels for speed, correctness, dead links, and invisible revenue leaks. But James isn't just building tools. He's helping funnel builders navigate the fear that AI will replace them by showing them how to add more value instead. He's using AI to generate multiple funnel designs in minutes, split test at scale, and connect ad data directly to landing page creation. In this episode, James breaks down how he's using Claude, the Model Context Protocol to pull Meta ad data into AI sessions, why ClickFunnels will always be the backend infrastructure even if front ends change, and why the future of funnel building isn't about replacement but speed and iteration. If you're a funnel builder worried about what's coming, or an entrepreneur wondering how AI fits into your marketing stack, this is the conversation you need to hear. ⭐ If you want to network, connect with future JV partners, find your next business partner, or just be surrounded by the sharpest entrepreneurs in the world… there's no better room than this one. Secure your seat now and join us LIVE at FHL Encore: The A.I. Era: https://www.funnelhackinglive.com/cfr

In the face of U.S. President Donald Trump's Section 232 tariffs, the federal government has introduced an additional $1.5B in funding to support steel, aluminum and copper industries. Power & Politics hears from Industry Minister Mélanie Joly. Plus, Prime Minister Mark Carney's talking about a new world order — one that he says will be 'rebuilt out of Europe.' The Power Panel weighs in.

Roger Knecht and Wes Towers discuss effective marketing strategies for accounting firms, focusing on local presence, niche marketing, and leveraging AI for content creation. Learn how to transform random marketing acts into deliberate growth engines and enhance your firm's visibility and client acquisition. In This Episode: 00:00 Introduction to Marketing for Accountants 02:52 Leveraging Local Presence and Niching 06:47 Outcome-Focused Marketing Messaging 09:52 Google Business Profile and Reviews 14:11 Marketing Rhythm and Content Creation 19:51 AI in Marketing and Human Connection 26:25 Tracking Marketing Metrics and Funnels 31:16 Niche Marketing and Client Acquisition 37:41 Website Audit and User Experience 43:45 Recap and Final Thoughts on Marketing Key Takeaways: Define your unique marketing message to attract ideal clients, focusing on outcomes rather than services. Optimize your Google Business Profile with relevant information and regular updates to boost local visibility. Implement a consistent content publishing rhythm across platforms, repurposing one idea in multiple ways. Utilize AI as a thought-processing tool to guide content creation, not just to generate generic text. Track conversion rates at every step of your sales funnel to refine marketing efforts and attract the best clients. Story Preview Join Roger Knecht and Wes Towers as they explore how accounting firms can overcome marketing challenges to build premier businesses. Discover how strategic positioning, smart use of digital tools, and a focus on client relationships can turn your firm into the obvious choice in your market. Featured Quotes: "Go for the very best because the more you add to the site, curiously, the more diluted your message is." - Wes Towers "It's about speaking in language that is outcome-focused. And speaking to them, it's about using words about you instead of, 'We are this. We are that.' No one really cares about you that much. They care about themselves." - Wes Towers "If you can educate them and they feel like that feed of information you're giving them is to their benefit, they'll want to read it. They'll want to pay attention to it." - Roger Knecht Behind the Story: In this episode, Roger Knecht and Wes Towers unpack the nuances of marketing for accounting professionals. They discuss how many accountants traditionally shy away from marketing and sales, yet these are crucial for firm growth. Wes shares insights from his work at Uplift 360, emphasizing the importance of clear positioning, smarter websites, and AI-assisted content. The conversation highlights how firms can leverage their local presence and niche services to stand out in competitive markets, while also maintaining the human connection that drives true value. Conclusion: Thank you for joining us for another episode of Building the Premier Accounting Firm with Roger Knecht. For more information on how you can establish your own accounting firm and take control of your time and income, call 435-344-2060 or schedule an appointment to connect with Roger's team here. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.   Offers: Visit uplift360.com.au to book a strategy call.   Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable.  These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: "Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds" – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. "in the BLACK, nine principles to make your business profitable" – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. "Your Strategic Accountant" - Understand the 3 Core Accounting Services (CAS - Client Accounting Services) you should offer as you run your business. Help your clients understand which numbers they need to know to make more informed business decisions. "Your Profit & Growth Expert" - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Follow the Turnkey Business plan for accounting professionals.  This is the proven process to start and build the premier accounting firm in your area.  After more than 40 years we've identified the best practices of successful accountants and this is a presentation we are happy to share.     Also learn the best practices to automate and nurture your lead generation process allowing you to get the bookkeeping, accounting and tax clients you deserve.  GO HERE to see this presentation and learn what you can do today to identify and engage with your ideal clients.   Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center.   It's here you can become a:   Professional Bookkeeper, PB Professional Tax Preparer, PTP Profit & Growth Expert, PGE   Next, join a group of like-minded professionals within the accounting community.  Register to attend GrowCon and Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business.   The Accounting & Bookkeeping Tips Facebook Group The Universal Accounting Fanpage Topical Newsletters: Universal Accounting Success The Universal Newsletter   Lastly, get your Business Score to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company's Value.   For Additional FREE Resources for accounting professionals check out this collection HERE!   Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don't want to miss.   Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe.   Also, let us know what you think of the podcast and please share any suggestions you may have.  We look forward to your input: Podcast Feedback   For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.com or call us at 8012653777

Paid ads used to be simple: find the right audience, dial in your targeting, and scale. Now? It's where a lot of businesses quietly burn cash.  In this episode, we are joined by Hernan Vazquez, a paid ads expert with over a decade of experience. Hernan explains why so many business owners are spending more on ads and getting less back. The biggest problem is the math. What used to work at $3 leads or cheap clicks doesn't work when acquisition costs have doubled or tripled. But many businesses haven't adjusted. They're still running the same funnels, expecting the same outcomes, and wondering why margins are disappearing.  According to Hernan, platforms like Meta and Google now rely heavily on AI, which means your creative is doing the real work. If your message doesn't land instantly, your budget gets eaten alive. That's why more operators are shifting to low ticket offers. Instead of risking everything on a cold high-ticket sale, Hernan suggests using low-ticket products to test demand, recover ad spend faster, and avoid wasting months on funnels that don't convert. If you've ever looked at your ad spend and thought, "this should be working by now," this episode will show you what's actually going wrong, before it costs you even more. Topics Discussed in this episode: Hernan's background in paid ads  (02:31) Paid vs organic and where to invest today  (04:23) Hernan's advice for hiring your first media buyer (15:28) How paid media has changed and the current struggles with Meta (21:59) The shift from targeting to creative (25:30) Why low ticket offers are making a comeback (28:05) Funnels vs ecosystems and how to structure your strategy (35:31) Retargeting and what still works today (45:43) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our newsletter Hernan's LinkedIn Low Ticket Profits - Hernan's book Sit back, grab a coffee, and learn how to get more conversions from your paid ads!

Paid ads used to be simple: find the right audience, dial in your targeting, and scale. Now? It's where a lot of businesses quietly burn cash.  In this episode, we are joined by Hernan Vazquez, a paid ads expert with over a decade of experience. Hernan explains why so many business owners are spending more on ads and getting less back. The biggest problem is the math. What used to work at $3 leads or cheap clicks doesn't work when acquisition costs have doubled or tripled. But many businesses haven't adjusted. They're still running the same funnels, expecting the same outcomes, and wondering why margins are disappearing.  According to Hernan, platforms like Meta and Google now rely heavily on AI, which means your creative is doing the real work. If your message doesn't land instantly, your budget gets eaten alive. That's why more operators are shifting to low ticket offers. Instead of risking everything on a cold high-ticket sale, Hernan suggests using low-ticket products to test demand, recover ad spend faster, and avoid wasting months on funnels that don't convert. If you've ever looked at your ad spend and thought, "this should be working by now," this episode will show you what's actually going wrong, before it costs you even more. Topics Discussed in this episode: Hernan's background in paid ads  (02:31) Paid vs organic and where to invest today  (04:23) Hernan's advice for hiring your first media buyer (15:28) How paid media has changed and the current struggles with Meta (21:59) The shift from targeting to creative (25:30) Why low ticket offers are making a comeback (28:05) Funnels vs ecosystems and how to structure your strategy (35:31) Retargeting and what still works today (45:43) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our newsletter Hernan's LinkedIn Low Ticket Profits - Hernan's book Sit back, grab a coffee, and learn how to get more conversions from your paid ads!  

In this engaging episode of "It's The Bottom Line that Matters," Jennifer Glass and Patricia Reszetylo dive deep into the world of funnels—both transactional and relationship-driven. Whether you're building your own funnel or using a popular system, you'll gain clarity on what a funnel actually is, how each step works, and which approach fits your business goals.Discover:The fundamental distinctions between sales funnels and relationship funnelsReal-world examples of funnel strategies (including insights from Jennifer Glass's own systems)How buyer habits and technology shifts (like AI) are changing what works in 2026 versus years pastThe anatomy of a successful funnel—from lead magnets and tripwires to nurture sequences and brand ambassadorsCommon pitfalls and what might be "broken" in today's funnel landscapeWhy funnels are not dead, whether online or offline—contrarian marketing, infomercials, and even timeshare presentations are all part of the funnel storyIf you want actionable insight to help you design funnels that work for modern buyers and create lasting customer relationships, this episode will help you connect the dots.Tune in and learn why, truly, it's the bottom line that matters!Speaker Bios:Jennifer Glass and Patricia Reszetylo are the dynamic trio behind Its The Bottom Line that Matters. Drawing from decades of business strategy, marketing, and operational leadership, these cohosts bring real-world experience and actionable insights to every episode. Whether breaking down the latest business tech or demystifying growth strategies, they keep the conversation practical, relatable, and focused on what truly moves the needle.Jennifer Glass is a dynamic host for "It's The Bottom Line that Matters" podcast, dedicated to guiding listeners toward greater business success. Throughout the episode, she demonstrates her deep understanding of the nuances of business funnels—breaking down technical concepts for her audience with relatable examples and clear analogies. As a business strategist, Jennifer Glass brings practical insights from her real-life experience, including her own funnel at revenuefrictionindex.com, and skillfully navigates changing market conditions, AI impacts, and customer behavior trends. Her thoughtful questions and inclusive style make her accessible to listeners at all levels of experience.Patricia Reszetylo serves as co-host and an expert in marketing systems. She brings warmth, wit, and candid opinions on the evolution of funnels, emphasizing the importance of nurturing relationships as well as sales. With a knack for breaking down complicated marketing ideas into clear steps, Patricia Reszetylo offers both strategic and practical guidance, weaving in humor and personal anecdotes. Her contrarian takes and straight talk about what works in today's market make her a grounding and insightful voice on the show, helping business owners adapt to modern buyer journeys and technological shifts.Keywords: funnels, sales funnel, relationship funnel, transactional funnel, nurturing sequence, buyer's journey, lead magnet, tripwire, self liquidating offer, one time offer, OTO, upsell, downsell, funnel system, automated system, client acquisition, lead generation, marketing strategies, funnel platforms, Click Funnels, High Level, conversion, retention sequence, brand ambassadors, referral marketing, market changes, AI in funnels, online sales process, payment processor, market niche, offer positioning

Four UK businesses attended a live hot seat with broken Facebook ads, webinars that aren't converting, stalling product funnels, and no booked client calls. All four left with the exact fixes. In this live hot seat session, Adam Stott, the UK's go-to business growth coach, fixes exactly why they're not converting into customers and clients. What you will learn in this episode:

You built the thing. You validated it. You even have some customers.Now what?Now you have to get in front of people. And this is where most entrepreneurs completely fall apart.You post a few times, hope for word of mouth, and maybe run one ad and give up when it doesn't work. Meanwhile, their competitor, who is half as good, is fully booked because they actually understand marketing.Here's the hard truth: the best product doesn't win. The best-KNOWN product does.In this video I'm going to show you the exact marketing system I used to raise $120 million from regular people online, why your offer matters more than your ads, how to build a funnel that turns a 3x return into a 14x return with the same budget, why your personal brand is the most valuable moat in your business, and why marketing isn't a strategy… it's math.This is Part 4 of the 7-Figure Business Blueprint series. And honestly? This might be the most important one yet.Want the full PDF summary of this entire series? DM me the word "7blueprint" on Instagram: https://go.abetterlife.com/bb_yt_instagram

For years, growth has been built around a simple idea. Drive traffic into a funnel, move people through stages, convert, repeat. But that model was built for a different time. A time when brands controlled information and buyers followed predictable paths. That is no longer the reality. Today, people explore, pause, research, ask communities, trust creators, and make decisions on their own terms. They don't move in straight lines. They move in networks. That shift is exactly why funnels and pipelines are no longer enough on their own. In this episode, we break down what changed, where traditional models still work, and where they fall short. More importantly, we introduce a new way to think about growth through Conscious Growth Pathways™. Instead of forcing people through linear systems, this approach focuses on building environments, ecosystems, and connections that people naturally move through. It's about awareness, trust, culture, and community driving momentum. We also unpack a six-phase growth cycle that helps identify where your growth is actually breaking and how to fix it, from investigation and initiation to innovation and introspection. If your marketing feels heavy, inconsistent, or stuck, this will reframe how you think about growth and what it actually takes to win today. Beyond The Episode Gems: Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

This episode was recorded live at WPPI

The funnels that are converting consistently are the ones that are thinking in terms of their ecosystem, not just one single funnel. I've seen many smart business owners pour energy into single-funnel strategies—landing page, launch sequence, wait for conversions—only to hit a ceiling. The funnel would work for a time, then the momentum would fade. New customers came, but they rarely came back. Revenue felt inconsistent.Destini Copp demonstrates a different way. Instead of pushing more launches or building more funnels, she teaches founders to start building systems that keep clients engaged, invested, and loyal.We're diving into why traditional funnels plateau, what actually replaces constant launching, where tripwires and upsells fit into a bigger ecosystem, and why the founders who win are the ones who understand that the best funnels don't just convert once. They introduce clients to your full ecosystem—tripwires, upsells, memberships—so they stay longer and invest deeper.If you've ever felt like you're one launch away from burnout, or if you've wondered why adding more offers seems to overwhelm people instead of excite them, this episode is for you.IN THIS EPISODE, YOU'LL DISCOVER:The "flywheel" framework that replaced Destini's old funnel model (and why single funnels stop converting after a while)Why the founders who win aren't rebuilding their funnels every 6 months—and what they're doing differentlyHow tripwires work when you think bigger than $7-$27 offersThe  email sequence that retargets people who didn't buy at checkout (and why timing matters more than you think)What "stacking" multiple upsells actually looks like in a real funnel (with numbers from her B2B and B2C brands)Why order bumps and strategic upsells feel less "salesy" when you frame them the right wayHow to diagnose which stage of your business needs optimization first (so you're not guessing)ABOUT OUR GUEST, DESTINI COPPDestini Copp is the founder of Hobby Scool and Creators MBA—two education brands that serve completely different audiences but use the same core growth system. She works with established experts, course creators, and membership owners who want to stop feeling overwhelmed by marketing and start building systems that generate consistent, predictable revenue without constant input.Her signature framework—the Creator's Growth Flywheel—breaks down how to build businesses in five integrated stages: Attract → Engage → Nurture → Retain → Advocate. Get Destini's Creator's Growth Flywheel Diagnostic (use this to figure out which stage of your business needs attention first)Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here!Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you'll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

You're not behind because you're slow. You're behind because you're waiting. In this episode, Igor makes the case for one of Dan Kennedy's most deceptively simple rules — and backs it up with a live, embarrassing example from inside his own AI project, where his super assistant started triple-emailing podcast guests with completely different messages ten minutes apart. The bugs are real. The lessons are more real. And the money? Still waiting for the people who actually launch.

This week, Ian and Cathy McKnight discuss a recent piece of research from Cathy on her Bear Essentials series on the Seventh Bear blog - The Funnel Isn't Dead, Your Version of It Is.  They discuss:  The funnel is not dead, but it needs a refresh  The impact on marketing when this foundational work is broken. What a modern funnel looks like (and it's not about attribution) Mapping to the customer journey, and thinking beyond the buying journey  Focusing on solving the customer's problems, not showcasing features Metrics to focus on  Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar, for a classic cocktail and a chat.  This week, Ian and Robert discuss a phrase Robert has been using in his writing, “The Pointy Bits”, as he encourages B2B writers to stand out and show their pointy bits, instead of smoothing all their content with AI, but include the slightly uncomfortable, but differentiated things about you, your company, and brand.  Enjoy! — The Links The people: Ian Truscott on LinkedIn  Cathy McKnight on LinkedIn Robert Rose on LinkedIn Mentioned this week: Bear Essentials: The Funnel Isn't Dead, Your Version of It Is Robert's YouTube Channel Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

You're not behind because you're slow. You're behind because you're waiting. In this episode, Igor makes the case for one of Dan Kennedy's most deceptively simple rules — and backs it up with a live, embarrassing example from inside his own AI project, where his super assistant started triple-emailing podcast guests with completely different messages ten minutes apart. The bugs are real. The lessons are more real. And the money? Still waiting for the people who actually launch.

Learn how to generate free leads for your credit repair business using organic marketing, AI automations, and a Facebook profile funnel — no paid ads required. Join Our FREE Start Repairing Credit Challenge: http://startrepairingcredit.com/    Millie Marie built multiple six-figure businesses after starting in credit repair — and it wasn't until she stopped relying on social media posts alone and built a real backend system that her revenue became predictable. When her Facebook page got hacked and her business tanked overnight, she had no email list to fall back on. So she built one. And then she built them for hundreds of others. In this episode, she walks through her 3-step Social Media Lead Domination framework: optimize your Facebook profile like a landing page, connect a lead magnet funnel, and drive free traffic through content, community engagement, and organic outreach. She also gets into how AI has changed the game for introverts who hate being on camera — and why storytelling, not selling, is what actually converts. Tune in! P.S. Join the #1 event to grow your credit repair business: http://creditrepairexpo.com/   Key Takeaways: 00:00 Intro 00:48 Why Most Credit Repair Entrepreneurs Have a Systems Problem 02:58 How Millie Got Started in Credit Repair 05:00 The Moment Funnels Changed Everything 09:00 Why Your Facebook Page Getting Hacked Can Tank Your Business 10:10 The CRC Marketing Hub: The Tool Most People Aren't Using 15:22 The 3-Step Facebook Profile Funnel Framework 01:00:06 Why Storytelling Converts Better Than Selling 01:13:32 Final Thoughts  Additional Resources: Millie Marie on Instagram Millie Marie's Website Get a free trial to Credit Repair Cloud Get my free credit repair training   Make sure to subscribe so you stay up to date with our latest episodes.

Vereinbare jetzt dein kostenloses Erstgespräch: www.andreasbaulig.de/termin In dieser Episode von Die Coaching-Revolution erklärt Andreas Baulig, welcher Marketing-Funnel wirklich für hochpreisige und erklärungsbedürftige Angebote funktioniert. Du erfährst, warum klassische Funnels und Webinare für viele nicht die beste Wahl sind und weshalb Interessenten vor einer Kaufentscheidung deutlich mehr Vertrauen und persönliche Interaktion brauchen. Andreas zeigt dir, worauf es stattdessen ankommt: ein klar strukturierter Funnel rund um das kostenlose Erstgespräch. Du lernst, warum individuelle Beratung der Schlüssel zu höheren Abschlussquoten ist, wie du Interessenten systematisch qualifizierst und weshalb ein persönliches Gespräch oft der entscheidende Schritt ist, um aus Interessenten zahlende Kunden zu machen. kostenloses Erstgespräch: www.andreasbaulig.de/termin Andreas Baulig & Markus Baulig zeigen dir, wie du dich als einer DER Nr.1 Experten in deiner Branche positionieren kannst und hohe Preise ab 2.000 Euro (und mehr) für deine Angebote & Dienstleistungen abrufen kannst. Als Coaches, Berater und Experten automatisiert Kunden im Internet gewinnen. Wie du Online Marketing nutzen kannst, um deine Produkte und Dienstleistungen erfolgreich zu verkaufen.

"Send me a text"Everyone tells you to reduce friction in your checkout process. We did the opposite and increased subscription sales by 31%. In this episode, I unpack the counterintuitive truthHow to use strategic friction How to build commitment from buyers who stick on subscription longer.And I explain when this approach works (and when it absolutely doesn't). If you're tired of optimizing for subscription conversions only to watch them all churn out, this episode changes everything.Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/groupIf you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.comClick here to grab your copy of the Health Supplement Ad Swipe Guide.Discover what really works in funnel marketingNeed help increasing sales on your own? Click hereStuck at $1 - $5M in revenue? Click HereCase Study on how Creative Thirst added over $200,000 for one supplement brand

Stop guessing. Get the blueprint you need to scale fast.Book your spot: https://www.tiereleven.com/audit (only 3 spots available).Is your Meta ad strategy outdated? If you're still running campaigns with a rigid funnel approach, you're probably missing out. In this episode, we break down the evolving landscape of Meta campaigns and share insights on how to cut through the noise.We explain why targeting not just existing customers but new and engaged audiences is necessary for driving real growth. Lauren walks us through her "Five Horsemen" strategy, view-through vs. click-through conversions, and why creative diversification should be at the core of your Meta campaigns.We also share the metrics you should track and the strategic adjustments that can lower your cost per acquisition. Join us if you want to grow your brand with more engaged audiences and less wasted ad spend.In This Episode:- Analyzing audience segments in Meta- The "Five Horsemen" funnel strategy- Meta's limitation in using lead events for sales campaigns- Leveraging reach campaigns in Meta ads- The creative diversification strategy for boosting engagement- Transforming well-performing organic reels into ads- Running ads to earn trust versus increasing sales- Using Meta's campaign data as directional dataMentioned in the Episode:Part 1 of this episode: https://perpetualtraffic.com/podcast/episode-784-your-cac-is-lying-to-you-heres-the-number-that-isnt/Partner With Our Marketing Experts: https://www.tiereleven.com/applyTier 11's Data Suite: https://www.tiereleven.com/what-we-do/data-suiteMeta Ads Creative Diversification Playbook: https://perpetualtraffic.com/wp-content/uploads/2025/10/Creative-Diversification-Playbook-Practitioner-Guidance.pdfListen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuKSubscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/Follow us on X: https://x.com/perpetualtrafConnect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburnsInstagram - https://www.instagram.com/ralphhburns/Hire Tier11 - https://www.tiereleven.com/apply-nowConnect with Lauren Petrullo:Instagram - https://www.instagram.com/laurenepetrullo/LinkedIn - https://www.linkedin.com/in/laurenpetrulloConsult Mongoose Media - https://mongoosemedia.us/Mentioned in this episode:https://www.tiereleven.com/audithttps://www.tiereleven.com/auditWe're opening up sponsorship spots for Q1 and Q2! Ads Spothttps://www.tiereleven.com/audit

In a marketing world increasingly driven by AI-generated content and data dashboards, it's easy to start treating customers like data points instead of people. Phil Treagus-Evans — founder of UK social media agency Giraffe Social and author of Human First Marketing: The Art of Being Seen, Trusted and Remembered — makes a compelling case for why human-first marketing isn't just a philosophy. It's a competitive advantage.In this episode, Phil and I dig into what it really means to understand your audience (hint: it goes well beyond the customer avatar), why Phil believes the traditional marketing funnel is built on a fiction, and what a pinball machine (for those that remember what one is!) has to do with the modern buyer journey. You'll also hear Phil's take on where AI helps marketers — and where it quietly undermines everything they're trying to build.Whether you're a solopreneur, a corporate marketer, or an agency owner, this episode will give you a new mental model for how customers actually move toward a purchase — and what you can do about it.KEY TOPICS DISCUSSEDWhy Phil started a social media agency "by accident" and what Giraffe Social does todayDefining human-first marketing and why it's gaining urgency in the AI eraThe EMPATH framework: a customer understanding model that goes beyond the personaA quick, free exercise for mapping customer emotions using reviews and AI analysisThe problem with the traditional marketing funnel — and the Pinball Method that replaces itPersonal branding as a company growth engine, not just a vanity playEmployee advocacy: why "employee hostage" doesn't work, and what doesWhere AI is genuinely useful in a human-first marketing strategy — and where to draw the lineWhy Phil wrote a 92,000-word book as an agency founder, and who Giraffe works withRESOURCES & LINKSBuy Human First Marketing: The Art of Being Seen, Trusted and RememberedConnect with Phil on LinkedInCheck Out Phil's Agency Giraffe SocialLearn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

What if the reason your business still feels harder than it should… is that you're still relying on launches to do all the heavy lifting? In this special training replay, Claire breaks down the $50K 4-Part Funnel — the framework she teaches inside Get Paid Marketing to help course creators and online business owners build a more reliable system for leads and sales. In this episode, Claire walks through the 4 funnel types she recommends, how ads fit into the bigger picture, why evergreen usually comes first, and the messaging issue that keeps a lot of funnels from converting. She also shares what's inside Get Paid Marketing, who it's for, and how to apply for the April 2026 cohort. In this episode: the 4-part funnel Claire teaches inside GPM why launches alone can create a revenue ceiling how evergreen, launch, and list-growth funnels work together the messaging issue that hurts cold traffic conversions what's included inside Get Paid Marketing the early enrollment bonus and pay-in-full bonus Ready to go deeper? Apply for Get Paid Marketing here: clairepells.com/getpaid If you officially claim your spot in the April 2026 cohort and make a payment before end of day Monday, March 23rd, you'll get the Early Enrollment Bonus: a 60-Minute Funnel Content Intensive. This is a private call with the team to help you build out the content for your next funnel in just 60 minutes, so you can get unstuck and map out what goes where in real time. If you choose the pay-in-full option, you'll also get the Pay-in-Full Bonus: Launch Voxer Coaching — 2 weeks of private Voxer access with Claire, available twice during your 12 months in GPM: Week 1: the 7 days before your next launch Week 2: the 7 days after cart close This is real-time support for mindset, strategy, and feedback during some of the most crucial moments in your business.

What if the reason your business still feels harder than it should… is that you're still relying on launches to do all the heavy lifting? In this special training replay, Claire breaks down the $50K 4-Part Funnel — the framework she teaches inside Get Paid Marketing to help course creators and online business owners build a more reliable system for leads and sales. In this episode, Claire walks through the 4 funnel types she recommends, how ads fit into the bigger picture, why evergreen usually comes first, and the messaging issue that keeps a lot of funnels from converting. She also shares what's inside Get Paid Marketing, who it's for, and how to apply for the April 2026 cohort. In this episode: the 4-part funnel Claire teaches inside GPM why launches alone can create a revenue ceiling how evergreen, launch, and list-growth funnels work together the messaging issue that hurts cold traffic conversions what's included inside Get Paid Marketing the early enrollment bonus and pay-in-full bonus Ready to go deeper? Apply for Get Paid Marketing here: clairepells.com/getpaid If you officially claim your spot in the April 2026 cohort and make a payment before end of day Monday, March 23rd, you'll get the Early Enrollment Bonus: a 60-Minute Funnel Content Intensive. This is a private call with the team to help you build out the content for your next funnel in just 60 minutes, so you can get unstuck and map out what goes where in real time. If you choose the pay-in-full option, you'll also get the Pay-in-Full Bonus: Launch Voxer Coaching — 2 weeks of private Voxer access with Claire, available twice during your 12 months in GPM: Week 1: the 7 days before your next launch Week 2: the 7 days after cart close This is real-time support for mindset, strategy, and feedback during some of the most crucial moments in your business.

In this episode, we sit down with Stacey Brass-Russell, a former Broadway actress turned transformational business coach, who now helps coaches and creatives build authentic, profitable brands. She shares her unique journey from the stage to the coaching world, and the signature strategies she uses to help clients thrive — including her Yellow Brick Road Marketing Method.You will learn: Why selling transformation beats selling sessionsThe key to authentic, relationship-based marketingHow to grow your business organically without relying on funnels or adsWhy charging high-ticket prices isn't just smart — it's strategicHow to take empowered action and stop waiting for “the perfect time”The mindset shift that helps coaches overcome fear and imposter syndromeLINKS:FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that Convert GUEST LINKS:LinkedIn: https://www.linkedin.com/in/staceybrassrussell/ Instagram: https://www.instagram.com/staceybrassrussell/ Facebook: https://www.facebook.com/staceybrassrussell1/ Please spread the word to your friends and leave us a rating and review on Apple Podcasts!Timestamps & Highlights:00:00 – Intro: Meet Stacey Brass-Russell01:12 – From Broadway actress to business coach03:39 – How Stacey got her first clients organically04:34 – The #1 mistake most coaches make05:21 – What is authentic marketing?07:30 – Why Stacey doesn't use funnels or ads09:13 – Building a 6-figure business organically10:50 – Why high-ticket coaching makes more sense12:39 – Stacey's 4-part framework to define your niche15:57 – How to get in front of the right audience18:02 – Money mindset: from yoga teacher to numbers-driven CEO21:46 – What Stacey would do today to get a new client22:52 – Stop waiting for permission — create your own opportunity24:52 – The mindset shift that changes everything27:57 – Fun Broadway story: stepping in on stage at 10 years old29:31 – Where to find and follow Stacey onlineSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Million Dollar Flip Flops, Rodric is joined by Jimi Gibson — magician-turned-strategist and Head of Strategy at Thrive Agency — who now “pulls clarity out of chaos” for brands drowning in noise.Jimi blends his background in stage magic, theater, and ad agencies to help business owners stop sounding generic and start saying something that actually matters. If you've ever wondered why your website traffic doesn't turn into leads, this conversation is for you.In this episode, we cover:

In this episode of Strategy with Sally, Sally breaks down the funnel numbers that actually matter and explains why so many business owners either panic too early or keep running funnels that aren't really working. Instead of guessing, Sally shares simple benchmark numbers for lead magnets and webinar funnels so you can understand whether your landing pages, registrations, and conversions are healthy or need improvement. Funnels don't need fantasy numbers to succeed, but they do need to be measured, because the right numbers show you exactly what to fix next. When you know what to look at, you can make small adjustments that lead to much bigger results over time. In this episode, Sally covers: Why most business owners don't know what good funnel numbers look like Healthy landing page conversion rates for lead magnets What percentage of leads should move to the next step Typical registration and show-up rates for webinar funnels How to tell if your problem is traffic, messaging, or structure Why funnels should be measured, not guessed How small improvements in numbers can create big results Understanding your funnel numbers makes it easier to see what's working, what needs fixing, and where your next growth opportunity really is.   Stay Connected & Get Exclusive Access: Join the Private OmniSAM Community: omnisam.com.au/gsdgroup Facebook Group: gsdfb.omnisam.com.au Follow on Facebook: facebook.com/sallysparkscousins Watch the Live Stream & Subscribe for More Updates: OmniSAM YouTube: youtube.com/@omnisamsoftware Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins

At Redeemer Presbyterian Church in Charleston, SC, our senior pastor Rev. Craig Bailey preached in his First Peter sermon series, encouraging us to be a funnel for the gifts of the Kingdom that God gives us for Kingdom work.

At Redeemer Presbyterian Church in Charleston, SC, our senior pastor Rev. Craig Bailey preached in his First Peter sermon series, encouraging us to be a funnel for the gifts of the Kingdom that God gives us for Kingdom work.

I've watched coaches with perfect funnels stay stuck for years. And I've watched coaches with ugly funnels, basic landing pages, and iPhone videos get to $100K/month in 90 days. The difference isn't strategy. It's power — the internal certainty you bring to every conversation. When I stopped trying to prove myself and started showing up with genuine certainty, my close rate changed dramatically. Same offer, same price, same funnel. Why Certainty Sells There's a principle from neuroscience called co-regulation — our nervous systems sync up with calm, grounded humans. When a prospect is full of doubt and you show up full of certainty, they borrow your belief. That's what makes them say yes. But if you're nervous and second-guessing yourself, they co-regulate with that instead. Your uncertainty becomes their uncertainty. The 4 Pillars of Power Clarity — You can't be certain if you're fuzzy on who you help, what problem you solve, and how your solution works. If you can't explain it to a six-year-old, you don't have clarity. Proof — Nothing builds certainty like results. Each success compounds your confidence. Testimonials aren't just for your audience — they're for you. Capacity — Your business can only grow as fast as you can. If your nervous system can't handle the pressure of $50K months, you'll unconsciously sabotage yourself back to what feels safe. Detachment — The less you need the sale, the more sales you get. When you're not chasing, you're leading. And prospects trust leaders. The Two Energies on a Sales Call Energy one: "I hope they buy. I need this sale." Energy two: "I'm here to decide if I want to work with this person." You can say the same words with both. The outcome will be completely different. "You don't need more leads. You need more power."

Mark Harbert has been doing online marketing for over 18 years. Funnels, lead generation, video strategy. He has seen just about everything. But before any of that, he was sitting in Chile with $7 in his PayPal account and no way to even withdraw it. That moment changed how he worked. He went from stuck to producing up to 10 videos a day, and within 90 days, he had his first five-figure month. In this episode, Mark walks you through the exact approach he used and still teaches today. You'll hear about the 555 plan, his step-by-step method for getting comfortable on camera and building a video habit that actually converts. He also breaks down a simple three-part AI prompting structure that keeps your content sounding like you, not like a robot wrote it. And if you have been wondering whether to invest in coaching or just buy more tools, Mark has a clear answer on that. This one is worth your time if you are building something online and want practical thinking from someone who has done the work. Get 3 months of ClickFunnels for only $99 at the link below, that's an 83% discount to get started! https://www.clickfunnels.com/cfradio  

Funnels used to be the "gold standard" of online marketing. But what if the very system you were told would create freedom in your business… is actually what's keeping you stuck? In this episode, Judy breaks down why traditional funnels are failing high-level coaches and experts — and what to build instead (if you want consistent, high-quality buyers without being trapped in complicated tech and endless content). If you're tired of duct-taping conventional bro (secular) funnels together... and ready to sell with clarity, conviction, and alignment, this episode will completely reframe how you think about growth. Inside this episode, Judy shares: • Why traditional funnels are the slowest path to revenue • How to build a faith-fueled sales ecosystem, instead of a funnel • The power of calling out ready buyers  • Why simplicity and conviction outperform complicated marketing strategies, EVERY time Discover a simpler, more profitable way forward. Highlights: 00:00 – Introduction: Why Funnels Aren't Working Like They Used To 02:15 – The Problem With "Traditional Funnel Thinking" 05:40 – Why Many Entrepreneurs Feel Stuck in Endless Marketing 08:12 – The Hidden Cost of Over-Complicated Funnels 11:30 – What Actually Creates Consistent Sales in Today's Market 14:05 – Why You Don't Need a Bigger Audience 18:20 – The Power of Calling Out Ready Buyers 22:10 – The Myth of "More Visibility = More Sales" 26:45 – Introducing the Sales Ecosystem Model 31:10 – The Real Purpose of Content in a Sales Ecosystem 36:20 – Why Simplicity Outperforms Complexity in Business Growth 41:05 – The Mindset Shift Required to Sell With Authority 46:30 – What High-Level Buyers Actually Respond To 51:15 – Why Most Marketing Advice Creates More Noise 55:40 – How to Start Replacing Funnels With a Sales Ecosystem 59:10 – Final Takeaways: Selling With Clarity and Conviction Next Steps:

It's a very good time to be running Facebook and Instagram ads! And if you'd like to replace one of your launches this year — without losing out on the revenue — this episode is for you. Today, I'm breaking down four ways you can generate launch-level income using ads and evergreen funnels. Some require paid traffic. Some don't. All of them work — if you know what you're doing. This Week on the Get Paid Podcast: Why the current ads algorithm is performing differently than in past years How to replace a $50K launch with a profitable evergreen funnel The simple math behind scaling ads without "risking it all" The overlooked strategy that can increase sales without increasing spend Mentioned in This Episode: Get Paid Marketing (GPM): clairepells.com/waitlist  The $50K 4-Part Funnel: Replace Launches with Ads, Funnels, and Copy that Converts: clairepells.com/replace Now, it's time to go get yourself paid Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over toApple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

Most marketers want simple funnels. Darcy Juarez wants profitable ones. In this episode, Dan Kennedy sits down with Magnetic Marketing's Chief Business Strategist to expose the biggest mistakes entrepreneurs make in building their funnels, from lazy follow-up to one-message-fits-all thinking. If you've ever wondered how to turn a leaky funnel into a revenue machine (or why adding complexity might be the fix, not the flaw), this conversation will challenge everything you thought you knew about "easy" marketing. MagneticMarketing.com NoBSLetter.com

Most businesses don't stall because the product is bad. They stall because the architecture can't handle scale. In Part Two of this live Scaling Online Q&A, I go deeper into the structural shifts that turn a working funnel into a scalable machine. This episode is a behind-the-scenes look at how I think through bottlenecks in real time - when webinars flop, when ad costs spike, when only 1% of visitors book a call, or when organic momentum is the only thing holding a funnel together. We talk VSL strategy, certification positioning, SaaS trials, bridge pages, continuity layers, and how to engineer predictable growth instead of riding emotional launch cycles. Key Highlights: ◼️Why certification often outsells coaching - and how to reposition your offer for career-driven buyers ◼️The difference between a Level 1 opportunity and a Level 10 opportunity (and why picking wrong caps your income) ◼️How to fix a funnel when only 1% of visitors book a call (and the exact VSL strategy I use) ◼️Why ad costs always rise over time - and how new angles and new VSLs reset your CPA ◼️How to structure SaaS webinars so prospects use the product live instead of just watching a demo ◼️How to scale paid workshops without depending on high-intensity organic pushes ◼️The real role of AI in writing, testing, and mass-producing new creative at speed This episode is about business architecture. It's about understanding that scale isn't luck - it's structure. When something stops converting, the answer isn't panic. It's new messaging, new angles, new front-end positioning, and smarter leverage. If part one was about identifying bottlenecks, part two is about redesigning the machine. ◼️If you've got a product, offer, service… or idea… I'll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don't have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Most entrepreneurs don't struggle because their offer is bad. They struggle because they're trying to scale without understanding the real leverage points. In this episode, I'm sharing Part One of a live Q&A I did at Scaling Online - where real entrepreneurs brought me their biggest growth bottlenecks, and we broke them down in real time. We talked about certifications, continuity, high-ticket vs. memberships, regulated industries, health offers, and how to generate cash fast without burning money on ads. This isn't theory. These are tactical, practical shifts that can completely change how you look at scaling - especially if you're mission-driven and trying to grow without losing your identity. Key Highlights: ◼️Why getting someone to pay is often the most powerful way to actually serve them - and how commitment changes everything ◼️How to structure high-ticket + continuity together to reduce churn and create compounding revenue ◼️What to sell first when you already have an audience (and why you should grab the pile of cash in front of you before trying to scale) ◼️How to create a powerful “myth” or lead-in offer - even in industries where you don't control the core product ◼️The smartest way to generate $10 - 20K in 30 days without relying on ads ◼️How to separate lead generation from regulated services while still building authority and desire ◼️The real KPI you should track daily if you want predictable long-term growth This episode is about understanding leverage. It's about realizing that scaling isn't always about more complexity - it's about making and keeping commitments, increasing volume strategically, and structuring your offers so your business compounds instead of resets every month. In part two, we'll go deeper into additional Q&A, more advanced scaling questions, and the next layer of strategic decisions that separate businesses that plateau from businesses that truly take off. ◼️If you've got a product, offer, service… or idea… I'll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don't have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Join Our FREE Start Repairing Credit Challenge: http://startrepairingcredit.com/What if I told you the exact system that helped nearly 100 credit repair millionaires used to cost $20,000… but now you can get it for free? In this episode, I break down the CRC Marketing Hub, the all-in-one tool that handles funnels, follow-ups, client communications, scheduling, reviews, and more. Everything is built for credit repair businesses, works automatically, and replaces the messy and expensive per-month tech stacks most businesses are stuck with. I reveal the top 10 features that have the biggest impact on growing your business and that you can start using today for free. Tune in! Get More Clients with CRC's FREE Marketing Hub: https://www.creditrepaircloud.com/marketing-hubKey Takeaways:00:00 Intro 02:31 Automation is the Key to Growth 03:45 Pre-Written Email and SMS Nurture Sequences 06:57 Clients Book Their Own Meetings 08:13 AI Chat Agents That Respond Instantly 10:17 One Unified Inbox for All Communication12:42 Automated Client Onboarding and Communication 15:33 Automated Reviews and Reputation Growth17:33 Full Funnels That Automatically Follow Up19:17 It Replaces Expensive Tech Stacks 20:46 Funnels and Landing Pages Without Developers 22:34 It's FREE 24:28 OutroAdditional Resources:Get a free trial to Credit Repair CloudGet my free credit repair trainingMILLIONAIRES Club: Amber Jones - From PRO Basketball to a Credit Repair PRO | How to Make a $MILLIONMake sure to subscribe so you stay up to date with our latest episodes.

This sales training takes you inside an intimate client space. And it's not another generic "how to sell" talk. This is what actually moves the needle now—for women already signing clients who want more…  More consistency.  More high-calibre buyers. More ease (without sacrificing profit or conviction). Inside, I cover:

 In This episode of The Kelly Roach Show, Kelly sits down with Natasha Willis, Co-Founder of School of Bots, to unpack what's actually working on Instagram in 2026: from DM funnels and ManyChat optimizations to ad strategies, content formats, and backend systems that convert attention into revenue. Natasha and her team have worked with industry leaders, helping generate over $97M in online growth. In this conversation, she breaks down how high-performing brands are replacing traditional funnels with conversation-driven conversions, why one-word CTAs still work, and how to optimize every step from content, to DM conversation, to the sale. You'll learn: The simple ManyChat tweaks that can triple conversions How to structure content and CTAs for non-followers How to blend organic content with paid ads for scalable growth The content formats that are winning in 2026 If you're posting consistently but not seeing the ROI you want from social media, this episode will fundamentally change how you think about Instagram as a growth engine. Timestamps: 04:40 – What a DM Funnel really is (and why it converts better than websites) 11:30 – The biggest ManyChat mistake most businesses are making 17:20 – Email-first vs. name-first: the data-backed shift 20:05 – New follower DM automations that are working now 23:40 – How to pre-qualify DM conversations at scale 26:00 – Organic content vs. paid ads: how they work together in 2026 29:30 – Trial reels, testing headlines, and scaling what works 32:20 – Do followers still matter?  35:10 – CTA strategies: why every post needs a next step Resources Mentioned: Connect with Natasha Willis on YouTube for tutorials, playbooks, and strategy breakdowns: https://youtube.com/@natashatwillis   Follow Natasha on instagram: https://instagram.com/natashatwillis Work with Natasha: https://schoolofbots.co