Podcasts about funnels

For too long, funnels were sold to us by the bros, whose funnels are complex, high tech and super expensive. No more! Welcome to funnels simplified, low tech and cost effective.  Funnels that generate 5 figure days, on autopilot. If *you* are your sales system, you don't have freedom (and stalling your scale). Listen as I lay out the Faithful Funnel Flow – the sales architecture built for women of faith, on their way to making million dollar income and impact. The Sanctified Sales implementation intensive - now OPEN! https://judyweberco.thrivecart.com/sanctifiedsales/ Next Steps:

Unlock the ultimate marketing advantage with Tier 11's Creative Diversification Package! Get 30 monthly deliverables,10 ad types, and access to the Tier 11 data suite. Available exclusively for 11 lucky businesses at: https://www.tiereleven.com/apply Are media buyers becoming obsolete? With Meta's Andromeda update and AI automating campaign optimization, most marketers are still stuck tweaking ads while missing the real levers that drive growth. If you're still relying on Ads Manager, you're already behind! In this episode, we break down why media buying alone won't cut it anymore. We discuss how AI is handling 80% of the heavy lifting and why your focus needs to shift to everything that happens after the click. From landing page congruency to email triage, customer reactivation, and how data flow impacts optimization, we share what agencies and brands must do to stay profitable. If you're managing campaigns or scaling a business, this one's for you!In This Episode:- Media buying and “after the click” opportunity- Funnels, offers, and landing page congruency - Redefining leads, opt-ins, and MQLs- Disqualifying bad leads and data hygiene - The role of growth strategist vs. media buyers- Why small marketing agencies are struggling- Shiny object syndrome vs. real business growth- Rethinking the customer journey to boost salesMentioned in the Episode: Andromeda Episodes: https://perpetualtraffic.com/?s=john+moran Episode 744: The Pros and Cons of Meta's New Advantage+ Creative Image Generator Tool: https://perpetualtraffic.com/podcast/episode-744-the-pros-and-cons-of-metas-new-advantage-creative-image-generator-tool/ Episode 743: Stop Pausing Winning Ads! Andromeda Ad Strategy That Changes Everything: https://perpetualtraffic.com/podcast/episode-743-stop-pausing-winning-ads-andromeda-ad-strategy-that-changes-everything/ Creative Diversification Playbook: https://perpetualtraffic.com/wp-content/uploads/2025/10/Creative-Diversification-Playbook-Practitioner-Guidance.pdf Marketing Performance Indicators Checklist: https://www.tiereleven.com/mpi Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube:

Join the Daily Sales IncubatorIf it feels like nothing in your business is working anymore, you're not alone—and you're not crazy.In this episode, I'm breaking down the eye-opening results from a recent survey of hundreds of online business owners—results that revealed one staggering truth: 91% of respondents feel lost, stuck, or uncertain about what's actually working in their business right now.We'll unpack the real reasons behind this widespread burnout and confusion (hint: it's not your fault), the massive shift that's happening in the online business landscape, and the exact framework I'm using—and teaching—to help business owners not just survive this new era, but thrive.This isn't about tweaking your funnel or posting more content. It's about rewiring your business for trust, connection, and sustainability—before it's too late.What You'll Learn:Why traditional marketing tactics are failing—and what's replacing themThe “trust recession” and how it's quietly killing conversionsThe 3-pillar system I'm using to generate daily sales (without burning out)Why automation isn't the answer—and what to focus on insteadHow to build real connection at scale in the age of AIResources Mentioned:Join the Daily Sales IncubatorKey Quotes:“It's not that you're doing something wrong—it's that the entire landscape has changed.”“Marketing doesn't create trust. Relationships do.”“We've hit peak content. The only thing that stands out now is connection.”“Funnels are linear. Flywheels create momentum that compounds.”Find Us: Website: ruthsoukup.comInstagram: @ruthsoukup

Steve Larsen joins Mark Crandall on the Purpose Chasers Podcast to challenge the one-funnel myth. Learn why real marketing starts long before the funnel – and how Steve scaled freedom by solving people's real problems.Key Takeaways:– Funnels are effects, not strategy– How to create pressure before you launch– The humble pie of real offer creationFollow the podcast for more weekly truth bombs.Leave a rating if this shifted your mindset.Drop a comment and tell us your favorite takeaway.Follow Mark on IG → @organicwordnerd

Was passiert eigentlich mit dem Geld, das du durch dein Business verdienst? Aufs Sparkonto? In Aktien? Oder gleich in die nächste Immobilie? In dieser Podcastfolge nehme ich dich mit hinter die Kulissen meiner ganz persönlichen Investment-Strategie. Ich zeige dir, wie ich mein Vermögen inflationsbereinigt bis ins Jahr 2085 plane – und warum ich glaube, dass Unternehmer:innen ihre Finanzen viel langfristiger denken sollten. Du willst dir auf Instagram eine aktive, kaufkräftige Community aufbauen? → Melde dich zu Planbar Sichtbar an. Klick jetzt hier: https://carolinepreuss.de/planbar-sichtbar-angebot/ Plane, erstelle und vermarkte dein Online-Produkt mit ErfolgsKurs! → Setz dich jetzt auf unsere exklusive Warteliste für April 2026: https://carolinepreuss.de/erfolgskurs-angebot/ Du willst mit automatisierten Funnels endlich konstante, planbare Monatsumsätze kreieren? → Buch jetzt dein kostenloses Beratungsgespräch für unser brandneues Programm Souverän Skaliert 2.0: https://carolinepreuss.de/souveraenskaliert/ Unsicher, welches Programm das Richtige für dich ist? → Lass dich jetzt kostenlos von uns beraten: https://carolinepreuss.de/kostenloses-erstgespraech/ Go For It ist der Business Podcast für alle Selbstständigen und UnternehmerInnen, die ein profitables Online-Business aufbauen wollen. Caroline Preuss gibt in ihrem Business Podcast ihr erprobtes Wissen rund um Marketing, Social Media, Onlinekurse und Community-Aufbau auf Instagram weiter – ausführlich und Schritt für Schritt, damit du entspannt mit deinem digitalen Business sichtbar wirst und und deinen eigenen Onlinekurs erfolgreich vermarktest.

What happens when an Atlassian marketing veteran who decorates cakes and rides motorcycles decides the traditional marketing funnel is completely broken? You get Ashley Faus, Head of Lifecycle Marketing Portfolio at Atlassian, author of "Human-Centered Marketing," and today's guest on FutureCraft. Ashley has spent 8+ years at Atlassian revolutionizing how B2B marketers think about customer journeys, replacing linear funnels with her "content playground" framework where audiences can go up, down, and sideways through your content—just like kids on an actual playground. In this episode, we get into: Why ChatGPT 5 might be getting worse for marketing professionals (and what to use instead) Erin's live demo of Gemini's deep research for account-based marketing that analyzes hundreds of sources Ashley's content playground framework that treats audiences like humans, not funnel steps How trust becomes your only defensible moat when AI can fake everything else Why organizational silos are killing your customer experience (and how to fix them) The "18-month rule" for career evolution in an AI-accelerated world Whether you're a CMO fighting for budget, a product marketer drowning in requests, or a lifecycle specialist trying to prove ROI, Ashley breaks down how to keep humans at the center while leveraging AI as your creative co-pilot.  

What does it look like to make your podcast the cornerstone of your business instead of an afterthought? Today, I'm sitting down with Kylee Chandler—podcast strategist, growth expert, and creator of the Podcast Growth Toolkit. Kylee has spent nearly a decade helping shows like Online Marketing Made Easy with Amy Porterfield and Don't Keep Your Day Job with Kathy Heller grow to millions of downloads. She knows what it takes to build a show that doesn't just get listens—it builds a business. We talk about what it really means to build a life-first business around your podcast, why the “saturated podcast market” is a total myth, and how to turn your episodes into lead-generating, revenue-driving systems. Kylee shares the method she uses to create podcast-first funnels, how she's built her own show from the ground up, and what trends to watch for in 2026. Whether you're launching your first show or ready to grow strategically, this conversation will help you rethink what's possible when you lead with connection, consistency, and purpose. Today you'll hear:02:05 – How Kylee and I define a “life-first business” and what it looks like in practice04:40 – The boundaries and structure that helped Kylee build her business from day one07:15 – Why the podcasting space isn't too crowded—and what the numbers really say09:20 – When a podcast becomes more than just content: the connection that drives growth12:10 – How networking through your show can create unexpected relationships and opportunities15:00 – What it actually looks like to build a business without relying on social media18:25 – The system I use to turn one podcast episode into 17+ pieces of content every week19:58 – Inside Kylee's Podcast-First Funnel and how to repurpose your top-performing episodes23:40 – 2026 podcast trends: bundles, newsletters, SEO, and authenticity over automation27:20 – How “hand-raise” emails are creating real engagement and personal connection30:05 – Why monetizing your own offers is the new wave of podcast growth32:00 – The one mistake new podcasters make and how to avoid it33:15 – Why batching content creates better flow and more profitable episodes35:00 – The business tools we both swear by for organization and growth36:50 – How motherhood shapes our approach to entrepreneurship and freedom CONNECT WITH KYLEE:Website: Www.podcastmarketinghub.comInstagram: @kyleejchandlerFREE Resources:Podcast Project Management Training: podcastmarketinghub.com/hollyPodcast Growth Toolkit: http://www.podcastmarketinghub.com/toolkit  

This episode pulls back the curtain on what actually makes a funnel work in the photography industry especially if you don't want a complicated tech stack or “marketer energy.” We talk about how to build a warm pathway from first impression to inquiry to booked so people don't fall through the cracks.In this episode, you'll learn:The biggest mistake photographers make when they think they “don't need a funnel”3 funnel touchpoints you already have that just need refinementWhy funnels help you book better clients, not just more inquiriesThe simplest low-tech funnel to start with this monthEpisode Links

Als Selbstständige wünschen wir uns, dass unsere Menschen unser Angebot finden und buchen, ohne dass wir sie überreden, 37 Fragen beantworten müssen oder am Ende doch geghostet werden.Wir wollen Zeit und Raum für unsere eigentliche Arbeit – während im Hintergrund die Anfragen und Verkäufe regelmäßig reinkommen.Deshalb verrate ich dir in dieser Podcastfolge 7 Anzeichen, die dir zeigen, dass deine Texte rund um die Uhr für dich verkaufen. Ohne tägliches Posten, teure Ads oder komplizierte Funnels.THE ONE  – Mentoring für Dienstleisterinnen, Coachinnen & Expertinnen, die voll von ihrer Arbeit leben wollen | Warteliste Herbst 2025Schreib dich zur Nr. 1 für deine Perfect Match Clients! Und lass deine Worte 24/7 für dich verkaufen – ohne Preisdiskussionen, Show-Marketing oder Dauerposten. Für eine Selbstständigkeit, die sich rechnet.4 Monate unlimited Feedback und alle Tools & Templates, mit denen dein Angebot regelmäßig gebucht wird. Nicht um jeden Preis, sondern für den Wert, den es hat!Alle Details & die Warteliste für die nächste Runde:https://brandtimestories.de/the-one>> Dir gefällt FROM NINE TO THRIVE?Dann abonniere den Podcast, um keine neue Folge zu verpassen. Ich freue mich auch über deine Bewertung auf Spotify oder Apple Podcasts.Folge mir auf Instagram:https://www.instagram.com/brandtimestories/Brandtime Stories Website & Impressum:https://brandtimestories.de

If your marketing feels like plate-spinning while the algorithm throws tomatoes, you don't need more hacks, you need connection, consistency, and a reality check on what actually converts.

Marketing im Kopf - ein Podcast von Luis BinderIn dieser Folge wird über verschiedene Unternehmen gesprochen, da Markennamen genannt werden, handelt es sich um UNBEZAHLTE WERBUNG!In dieser Folge: In der heutigen Podcastfolge von Marketing im Kopf geht's um die weitere Herausforderungen im Dienstleistungsmarketing. Warum ist Branding schwieriger, wenn das Produkt unsichtbar ist? Wie schaffen es Marken, Vertrauen und Wiedererkennbarkeit aufzubauen? Außerdem starten wir mit den wichtigsten Geschäftstypen und ersten Einblicken ins Käuferverhalten ins Thema B2B-Marketing.____________________________________________Marketing-News der Woche:Google bringt den KI-Modus in die Suche – SEO & SEA neu denkenGoogle rollt den KI-Modus aus, der Suchanfragen dialogisch beantwortet und Quellen bündelt. In Search-Ads verschiebt sich der Fokus weg vom starren Keyword-Management hin zu Intent-Signalen. Inhalte müssen tiefer erklären und Nutzerintentionen antizipieren. Wer Performance Max & Co. strategisch nutzt, sichert Sichtbarkeit in einem Umfeld, in dem die Antwort wichtiger wird als das Ranking. Wichtig werden Content-Struktur, interne Verlinkung, klare Snippets und KPIs wie Verweildauer statt reiner Klicks.Mittelstand erwartet bis zu 26 % weniger Werbekosten dank KIEine aktuelle Analyse zeigt: Viele KMU planen, Analyse, Prognosen, Reporting und Mediaplanung per KI zu automatisieren. Erwartung: bis zu 26 % niedrigere Werbekosten. Realität: Es scheitert an Skills, Datenqualität und Integration. Es müssen erst Daten- und Tool-Basics sauber aufgesetzt und dann Automatisierungen skaliert werden. Sonst bleiben Effizienz-Versprechen der digitalen Werbung Theorie.Snap „Lens Fest 2025“: AR wird performanterSnap erweitert Lens Studio um KI-gestützte Produktion (z. B. „Lens Studio AI“) und kündigt mehr Monetarisierung für Lens-Creator an. Für Marken im Social-Media-Marketing sind das gute Hebel: bessere Passform/Lighting, Games-Mechaniken, Camera-Kit ohne Pflicht-Branding und Commerce-Flows direkt im AR-Erlebnis. AR sollte nicht nur als Gimmick geplant werden, sondern als skalierbares Performance-Asset entlang des Funnels.OTTO Advertising startet eigene DSP für programmatische BuchungenOTTO Advertising hat eine eigene Demand-Side-Platform gelauncht. Werbetreibende und Media-Agenturen können damit programmatisch und in Echtzeit digitale Werbeflächen buchen, wahlweise im Self-Service oder als Managed Service. Targeting ist auf Basis von First-Party-Daten aus dem OTTO Ökosystem möglich, was Retail Media messbarer macht und Kampagnen entlang des gesamten Funnels unterstützt. Laut Berichten sind auch DooH-Inventare angebunden. Das heißt mehr Kontrolle über Kampagnen, präziseres Targeting ohne Third-Party-Cookies und bessere Verzahnung von E-Commerce, digitale Werbung und Performance-KPIs. ____________________________________________Vernetz dich gerne auf LinkedIn: ⁠https://www.linkedin.com/in/luisbinder/⁠ Instagram: https://www.instagram.com/marketingimkopf/Du hast Fragen, Anregungen oder Ideen? Melde dich unter: marketingimkopf@gmail.com Die Website zum Podcast findest du hier. [⁠⁠⁠https://bit.ly/2WN7tH5⁠⁠⁠]

What if you could create a marketing funnel that works for you while you sleep? Today's guest, Patrick Riddle, is here to show you how to turn cold traffic into cash with a high-converting funnel. Patrick is a seasoned entrepreneur and the CEO of a multi-million-dollar educational publishing company. After getting his start in real estate, he shifted to the info product space, where he's helped thousands of students grow their businesses using smart marketing strategies. But Patrick's strategy isn't just about driving traffic or having a good offer. It's about owning the customer journey from start to finish. He explains how to create front-end offers that bring in the right leads and then maximize profit with smart back-end partnerships, allowing you to scale without risk. We're talking recurring revenue, software upsells, and affiliate partnerships that pay you long after the first sale. Plus, he reveals why email marketing is still king and how you can take advantage of the most underutilized tool in your marketing arsenal to grow your business. Tune in to learn how to turn your funnels into money-making machines and stop leaving cash on the table.  — This episode is part of the 8FE (8-figure entrepreneur) series, where we talk to entrepreneurs who have already passed the million-dollar mark.  — Key Takeaways: 00:00 Intro 02:22 The impact of AI on the info product space  03:32 Building a marketing funnel that actually works 05:25 Patrick's winning business model  18:17 Building an all-star team  21:58 Order bumps and upsells  28:10 Scam reviews, reputation management, and compliance  38:46 Becoming a CEO  53:08 Advice for aspiring entrepreneurs  56:56 Outro — Additional Resources:

Fühlst du dich im Marketing wie in einem Dauer-Labyrinth aus Tools, Funnels und To-dos? In dieser Folge zeigt Alex, wie du Ordnung in dein digitales Chaos bringst – mit einem klaren, menschlichen System, das dein Marketing automatisiert, ohne dich unpersönlich zu machen. Er erklärt die vier Räume seines E-Mail-Hauses, warum Kajabi dabei dein treuester Assistent ist und wie du echte Nähe zu deinen Kunden auf Autopilot hältst. Nach dieser Folge wirst du wissen: Automatisierung ist nicht kalt – sie ist Klarheit in Bewegung.

In this conversation, Jon Teater discusses various hunting strategies, the importance of woodsmanship, and the role of technology in modern hunting. Joined by Greg Litzinger (Bowhunting Fiend), they explore the nuances of deer movement, the effectiveness of cameras, and the significance of understanding the land. The conversation emphasizes the need for adaptability, instinctual decision-making, and the balance between technology and traditional hunting skills.   Takeaways: Maximizing your hunting property requires a comprehensive approach. Consulting with agronomists can enhance land management strategies. Experience in diverse hunting environments provides valuable insights. Cameras can sometimes mislead hunters about deer movement. Woodsmanship is crucial for successful hunting outcomes. Trusting your instincts can lead to better hunting decisions. Understanding deer movement patterns is essential for success. Reading the land helps identify ideal hunting spots. Mobility in hunting is key to adapting to changing conditions. A good mindset and approach can enhance the hunting experience.   Social Links https://www.instagram.com/bowhunting_fiend/?hl=en https://www.youtube.com/watch?v=9-RMHGxtq-0 https://whitetaillandscapes.com/ https://www.facebook.com/whitetaillandscapes/   Learn more about your ad choices. Visit megaphone.fm/adchoices

In this conversation, Jon Teater discusses various hunting strategies, the importance of woodsmanship, and the role of technology in modern hunting. Joined by Greg Litzinger (Bowhunting Fiend), they explore the nuances of deer movement, the effectiveness of cameras, and the significance of understanding the land. The conversation emphasizes the need for adaptability, instinctual decision-making, and the balance between technology and traditional hunting skills. Takeaways:Maximizing your hunting property requires a comprehensive approach.Consulting with agronomists can enhance land management strategies.Experience in diverse hunting environments provides valuable insights.Cameras can sometimes mislead hunters about deer movement.Woodsmanship is crucial for successful hunting outcomes.Trusting your instincts can lead to better hunting decisions.Understanding deer movement patterns is essential for success.Reading the land helps identify ideal hunting spots.Mobility in hunting is key to adapting to changing conditions.A good mindset and approach can enhance the hunting experience. Social Linkshttps://www.instagram.com/bowhunting_fiend/?hl=enhttps://www.youtube.com/watch?v=9-RMHGxtq-0https://whitetaillandscapes.com/https://www.facebook.com/whitetaillandscapes/  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of the Health Coach Academy Podcast, we sit down with Sean Garner—marketing expert, former gym owner, Certified StoryBrand Guide, and founder of Sean Garner Consulting—to break down a simple, scalable marketing system for health coaches. In this conversation, Sean explains why entrepreneurship is a calling and how to translate that calling into clear brand messaging, a conversion-ready sales funnel, and consistent growth using SEO, email marketing, YouTube, and a right-sized CRM. We cover the Build → Fill → Optimize funnel framework, what actually converts (hint: email lists and long-form video), and why a video podcast is the most leverageable content engine a coach can run. If you're a health coach who's tired of guessing at marketing—or stuck relying on social media algorithms—this episode gives you practical, step-by-step moves to get clients and build a real business. What you'll learn: Why entrepreneurship is a calling—and how that shapes your niche, message, and offers How to craft StoryBrand messaging that speaks directly to your ideal client The 10 essential sections every homepage/sales page needs to convert Why lead magnets (quizzes, checklists, webinars, mini-courses) are non-negotiable The fastest, simplest way to create months of content with a video podcast What actually drives revenue: email list size and YouTube, not follower count SEO for health coaches in 2025 (including AI-assisted content done right) When to adopt a CRM (sooner than you think) and what setup details matter A realistic path from confusion → clarity using Build, Fill, Optimize  

Alan (Al) Doan is the Co-founder of Missouri Star Quilt Company, which offers a selection of precut and quilt fabrics. After building and shutting down a consumer finance app, he partnered with his sister and mother to transform a small quilting operation into a thriving e-commerce and brick-and-mortar business. Al is also the Chairman of the Board at Creativity, Inc., a creative commerce holding company that includes quilt, yarn, and art companies, and is an investor and mentor in small-town revitalization and creative ventures.  In this episode… Many brands are rethinking how they grow, shifting focus from online ads to building genuine, real-world connections. As consumer behavior evolves, companies must create experiences that deepen loyalty and community rather than chasing short-term clicks. How can businesses design strategies that balance digital reach with tangible impact? Known for turning creative ideas into thriving ecosystems, town-builder Al Doan maintains that content, community, and experiences can transform a company's reach and impact. He recommends focusing on storytelling that makes customers feel seen and creating immersive environments where they connect with your brand beyond transactions. By blending emotion, authenticity, and experimentation, growth can arise from meaning rather than just metrics.  In this episode of the Up Arrow Podcast, William Harris sits down with Al Doan, Co-founder of Missouri Star Quilt Company, to discuss how building a brand-driven town transformed an industry. Al talks about using storytelling and community as growth engines, scaling leadership through emotional intelligence, and why hands-on experiences outperform digital noise.

Funnels are linear. Growth loops are exponential. You need funnels to grow, but the power of growth loops is what will make your app engagement, give you high retention, and maybe even give you viral growth.In this episode of Growth Masterminds, host John Koetsier sits down with Hannah Parvaz, CEO of Aperture, to break down growth loops, the systems that power predictable, scalable, compounding growth.We cover referral loops, content loops, habit loops, community loops, incentive loops, and more. Plus: how to kickstart loops, what to do about the cold start problem, and whether you should design around a loop or let your product's natural usage define it.Hannah shares stories from building viral referral systems (yes, free drinks were involved), explains how apps like Strava and Snapchat keep you hooked, and dives into why loops can be more powerful than funnels.Like, subscribe, and share!

Thank you Katie Chappell, Alyssa Polizzi, The Artist's Toolbox, Daria Diaz, New Harmony Homeopath, and many others for tuning into my live video with Russell Nohelty! If you want more of Russell Nohelty and I, you can buy our Secrets of Substack Bestseller's Masterclass. Two hours of the deep dive strategy that got us and our clients to be Substack bestsellers with 100s of paid subscribers.This class is free to my

Special Guest - Perry Belcher Unleashed: Beyond Funnels: Building AI-Driven Ecosystems That Adapt, Convert, and Scale Are your funnels stuck in the past—or ready to evolve alongside your smartest competitors? This week, the Marketing Guides for Small Business podcast goes next-level with digital marketing legend Perry Belcher. Whether you're funnel-fatigued or curious about real-world AI marketing, this conversation will open your eyes to what's possible—and profitable—in 2024 and beyond.

Highlight players for Week 7 using aSOS fantasy funnels. Get 400+ premium podcasts by signing up at www.UTHDynasty.com as a General Manager PLUS subscriber. Also, get access to exclusive shows and deep data dive content from Chad Parsons (and a VIP Chat with the best dynasty owners on the planet) by signing up as an All-Pro at www.Patreon.com/UTH. Thanks for listening, and keep building those dynasties! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of OnBase, host Chris Moody sits down with Madhup Mishra to explore how AI is collapsing traditional go-to-market funnels and reshaping product marketing as we know it. From redefining buyer journeys to measuring real engagement, Madhup offers a candid, strategic look at what it takes to win in an AI-driven world.He shares his philosophy of “clarity through confusion,” explains how product marketing has evolved from storytelling to enablement, and offers insights into building trust and advocacy with increasingly skeptical, data-driven buyers.Listeners will come away with a modern blueprint for product launches, buyer enablement, and authentic community building, all while balancing automation with the human touch.Key TakeawaysAI is Collapsing the Funnel: Traditional marketing funnels are giving way to nonlinear, AI-powered buyer journeys, where time-to-value and hands-on validation matter more than nurture sequences.Product-Led Growth is Accelerating: Buyers expect to experience value immediately—the product must now tell its own story, not just the sales team.From Persuasion to Enablement: Marketers must help buyers make confident decisions, not just convince them with clever messaging.Advocacy is the New SEO: Developers and customers who share their experiences online are now fueling AI search recommendations. Building authentic advocacy impacts discoverability and trust.Measure Engagement, Not Just Activity: Pipeline matters, but depth of engagement—expansion, demos, and authentic community chatter—is the real measure of success.AI Must Be Purposeful: Don't launch “AI for AI's sake.” The best AI products solve real, high-friction problems and integrate naturally into customer workflows.Quotes“Advocacy isn't optional anymore. If your community isn't talking about you, AI search engines will recommend your competitors instead.”Tech recommendationsGong – For sales insights and understanding customer conversations.Amplitude – For in-product analytics and mapping the customer journey.Resource RecommendationsBooks:Obviously Awesome by April Dunford – A masterclass in product positioning.Shout-OutsSimon Sinek, Author and Inspirational speaker on business leadership for inspiring purpose-first leadership.April Dunford, Positioning Consultant, Speaker, and Author for redefining how companies position their products.Ethan Mollick, Associate Professor at The Wharton School for his thought leadership on AI and business innovation.About the GuestMadhup leads Product Marketing for SmartBear, creating product and solutions messaging, positioning, and sales enablement, and launching new products. He deeply understands SmartBear's core developer and development team audience and can strategically communicate the impact of its products throughout the software development lifecycle. With over two decades of technology experience in companies like Hitachi Vantara, Volt Active Data, HPE SimpliVity, Dell, and Dell-EMC, Madhup has held a variety of roles in product management, sales engineering, and product marketing. Madhup lives in Central Massachusetts with his lovely wife, their son, and their dog. In his free time, he loves to travel, bike, and run.Connect with Madhup.

If you're still duct-taping your business together with seven different tools, you're not running a business — you're running a full-time IT department. In this video, I'll show you exactly how FG Funnels replaced our entire tech stack, saved us hours every week, and helped us scale both my brick-and-mortar and online businesses faster than ever before. You'll see how we use FG Funnels for: ✅ Funnels and landing pages ✅ Email marketing & automations ✅ CRM and pipeline management ✅ Memberships and courses ✅ Appointment scheduling ✅ Reputation management & AI integration Whether you're running a local business, coaching program, or online service, this all-in-one sales and marketing platform can simplify everything and finally give you your time (and sanity) back.

In this episode, Talon Neal sits down with Dylan Hazen to talk about the deep roots of his hunting tradition — from deer drives with his dad and grandpa to the camp atmosphere that shaped his love for the outdoors. Dylan shares how those early experiences built the foundation for how he hunts today, especially when it comes to finding rut funnels and reading how bucks travel through pressured country.Which Guest is your Favorite!FACEBOOK PAGE https://www.facebook.com/profile.php?id=100093435881370&mibextid=avESrCSocial's Talon Neal https://www.facebook.com/talon.neal.33?mibextid=LQQJ4dhttps://instagram.com/talon.neal_1?igshid=NzZlODBkYWE4Ng==Instagram Pagehttps://instagram.com/artofthehunt1?igshid=NGVhN2U2NjQ0Yg==

I put together a quick survey (it'll take about 3 minutes, I promise) to get a better sense of what's working and what's not working right now in the online business and digital marketing space.And then I'm going to compile the results and share them back with everyone who participates—because I think we all need to know we're not in this alone, and I think there's real value in understanding what's happening across the industry.Take the survey here.And one more thing… I wanted to create a way to open up a conversation about all of this, so I decided to put together a FREE Facebook group—The Ruth Soukup Business Circle—and I'd love to have you join me there.Let's be honest—online business isn't what it used to be.Sales are down. Funnels are flat. Launches are stalling. What used to feel easy now feels hard—and if you've been feeling it too, you're not crazy.In this raw and real episode, I'm pulling back the curtain on the massive shifts happening behind the scenes in my business and why I'm rebuilding from the ground up. I'll share what's no longer working (even though I really didn't want to admit it), what's changing, and the 3 massive shifts we're making to do business differently—because this isn't just about strategy. It's about leadership. It's about courage. And it's about stepping into what's next… even when it's terrifying.If you've been feeling stuck, stale, or unsure what's working anymore, this episode is for you.What You'll Learn:Why the “old playbook” of online business is brokenThe truth about content in the age of AIWhat's actually working in a trust-recession economyThe 3 key shifts we're making right nowWhy it's okay to change—even if you don't have all the answers yetResources Mentioned:Powerhouse Program – Apply here to see if you're a good fit & get access to the private training.The Finish Strong Project HERE.Key Quotes:“You can't fix what you won't face.”“Content isn't the product anymore—transformation is.”“We're not in a marketing economy anymore. We're in a relationship economy.”“The future isn't about automation. It's about connection.”Find Us: Website: ruthsoukup.comInstagram: @ruthsoukup

Recruiting agents? You need a funnel, not just cold calls. In this week's Stay Paid Q&A, Luke and Josh answer live calls from agents and entrepreneurs across the country. From building recruiting funnels and creating the right scripts, to overcoming slumps with accountability and visualization, to leveraging TikTok leads with the right funnel—this episode is packed with strategies you can use today.  

When most business owners hear the word tech, they instantly want to hide under their desk.Because for so many, tech = stress. Funnels, automations, integrations, CRMs… it all sounds like another language.And instead of helping you sell more, it usually feels like it's stopping you from doing the things that actually make you money.But what if your systems weren't something you were scared of – what if they were the secret to scaling with ease?Because when your tech and systems work seamlessly in the background, it's not just about saving time – it's about building trust, creating consistency, and making it easier for people to buy from you.And today's guest on the How I Do Content Podcast knows exactly how to make that happen.Sophie Carr is a Tech Integrator who helps coaches and online business owners simplify their systems, launch faster, and scale smarter.She specialises in course platforms and funnels – cutting through the tech overwhelm so her clients can focus on what they do best.In today's episode, Sophie's sharing what every business owner needs to know about creating seamless systems that support more sales – from choosing the right tools to avoiding common tech traps, and how to make your backend just as magical as your marketing.Plus, she shares about her experience inside Micro Messaging so far – and how shifting her messaging helped her go from feeling invisible online to creating content that finally connects and converts.So if your tech's been giving you major “ugh” energy lately – this is definitely the episode is for you. CONNECT WITH SOPHIE CARRFollow Sophie on Instagram @sophiecarr.coGrab Sophie's Recommended Tech Tools Guide https://sophiecarr.com/toolsoptin Find out more about at https://sophiecarr.com/ SIGN UP FOR MICRO MESSAGINGMicro Messaging helped Sophie refine her content, show up with more confidence, and make people finally get the magic of what she does.And that's exactly what we would do together over the next 6-months. Because when your messaging actually reflects the magic of what you do, everything else in your business (your content, your systems, your offers) clicks into place and starts working with you, not against you.So if you want to join Sophie and the other magical wizards inside Micro Messaging for the next 6-months this is the time to do it. Find out more and sign up at https://thesocialbolt.com.au/micro-messaging/ TOPICS COVERED IN THIS EPISODEbusiness systems setup, seamless client experience, backend systems for coaches, automation tools for small business, tech stack for online business, Kajabi vs MailerLite, Dubsado alternatives, Notion for business management, Tally Forms setup, Zapier automations, workflow automation for service providers, choosing the right tech tools, avoid shiny object syndrome, how to audit your tech stack, save time with automations, email marketing platforms for service providers, lead nurture sequence setup, client onboarding systems, how to improve client experience, streamline business operations, online business systems, backend setup for launches, how to scale with systems, systemising your business, tech for solopreneurs,Background Music is Copyright Free. You're free to use this music in your videos.Track: Harry Potter Theme SongMusic promoted by Chayatori RecordsVideo Link: https://youtu.be/WY8-lVlLhWE

Highlight players for Week 6 using aSOS fantasy funnels. Get 400+ premium podcasts by signing up at www.UTHDynasty.com as a General Manager PLUS subscriber. Also, get access to exclusive shows and deep data dive content from Chad Parsons (and a VIP Chat with the best dynasty owners on the planet) by signing up as an All-Pro at www.Patreon.com/UTH. Thanks for listening, and keep building those dynasties! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

David Farmer leads a session focused on enhancing CRM opportunities to boost closing percentages for dealerships. He emphasizes the need to improve the overall system rather than just generating more leads, introducing the intice360° for effective lead engagement. The session showcases a dealership website that integrates customer engagement tools, allowing for seamless inventory viewing and lead generation through CTAs. Key features include two-factor authentication for security, real-time offers, and personalized communication strategies to enhance customer experience. The discussion highlights the importance of understanding customer motivations and training salespeople to effectively present payment options.

Most founders think ads are the only scalable way to grow. They aren't. Aiden shows how outbound, done right, can outperform paid social—no algorithms, no ad bans, no CPM spikes. The secret isn't “more hustle.” It's smarter tech: parallel dialing that filters bad data, avoids spam flags, and connects live calls 10x faster.We trace the fall of traditional cold calls (three live connections per hundred dials), the rise of AI limits under TCPA, and why Facebook ads have quietly become a treadmill of copy rewrites, rising costs, and bot clicks. Aiden's model flips the script—less burn, more control, and measurable consistency.Even more surprising: the next generation of inside sales agents aren't in Silicon Valley—they're Egyptian lawyers earning more cold-calling than in law. Global leverage meets old-school grit.This isn't nostalgia for boiler rooms. It's data-driven, tech-enabled human connection.TL;DR* “Cold calling is dead” is a myth—it just evolved with smarter tools.* Parallel dialers reach 700–800 numbers/hour with adaptive line control.* Real cost advantage: your time + dialer fee vs $10K ad testing cycles.* AI callers are banned under TCPA—human voice still wins trust.* Best ROI: trained inside sales agents + verified mobile data = predictable leads.* Bonus: outbound also builds partnerships, not just direct sales.Memorable lines“Cold calling isn't dead—it's just been automated, filtered, and reborn.”“You can't out-ad Facebook's algorithm, but you can out-call your competition.”“Consistency beats creativity when your pipeline depends on people.”“AI can't legally sell for you—but real humans still can.”GuestAiden Sowa — Founder & CEO of Zoto Dialer, building next-gen multi-dialing systems that balance pickup rate, compliance, and speed for sales teams worldwide.LinkedIn: https://www.linkedin.com/in/aidansowa/Website: https://www.zotodialer.co/Why this mattersScaling isn't about finding the next hack—it's about control.Cold calling 2.0 delivers what ads can't: consistent reach, predictable costs, and direct conversations that build trust faster than clicks. If inbound is chaos, outbound is the discipline that steadies growth.Call to ActionIf this conversation lit something up for you, don't just let it fade. Come join me inside the Second Life Leader community on Skool. That's where I share the frameworks, field reports, and real stories of reinvention that don't make it into the podcast. You'll connect with other professionals who are actively rebuilding and leading with clarity. The link is in the show notes—step inside and start building your Second Life today.https://secondlifeleader.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.dougutberg.com

What are fantasy funnels, how adjusted strength of schedule differs from fantasy points allowed, and examples from Week 5. Get 400+ premium podcasts by signing up at www.UTHDynasty.com as a General Manager PLUS subscriber. Also, get access to exclusive shows and deep data dive content from Chad Parsons (and a VIP Chat with the best dynasty owners on the planet) by signing up as an All-Pro at www.Patreon.com/UTH. Thanks for listening and keep building those dynasties! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On this episode of Building the Premier Accounting Firm, Heidi Ryder, owner of Keepful, sits down with Roger Knecht to share strategies for marketing and managing a growing bookkeeping firm. Learn how to market services, build a strong brand, and use tools like AI and CRMs to attract and keep ideal clients. Discover methods to grow your bookkeeping or tax business effectively. In This Episode: 00:00 Welcome & Heidi's Journey 03:09 Marketing, Sales, and Branding 06:12 The Client Experience & Communication 09:09 Client Perspective & Marketing Advice 13:33 AI for Marketing Content 18:20 Website Value & Call to Action 25:15 Funnels, Lead Magnets, and Workflows 33:53 CRM for Accounting Professionals 36:46 Gratitude and Entrepreneurial Journey 41:34 Recap and Final Thoughts Key Takeaways: Define your ideal client through targeted marketing. Build your brand around the client experience, emphasizing clear communication. Use AI to create marketing content, then personalize it. Establish an online presence (website, custom email) to build trust. Maintain automated workflows and CRMs to nurture leads and consistent follow-up. Behind the Story: Ryder started her journey from a desire to work from home with her first child. Her love for numbers and business management quickly turned into a successful bookkeeping firm. Now, she helps other accounting professionals with Keepful, showing them how to automate marketing and attract ideal clients. This episode looks at her insights on client relationships, digital tools, and the importance of finding your “why” in business. Conclusion: Thank you for joining us for another episode of Building the Premier Accounting Firm with Roger Knecht. For more information on how you can establish your own accounting firm and take control of your time and income, call 435-344-2060 or schedule an appointment to connect with Roger's team here. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.   Offers: Learn more of Keepful and see a DEMO of it in action: https://sk293.isrefer.com/go/KFHP/KB66/ Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable.  These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: “Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds” – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. “in the BLACK, nine principles to make your business profitable” – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. “Your Strategic Accountant” - Understand the 3 Core Accounting Services (CAS - Client Accounting Services) you should offer as you run your business. Help your clients understand which numbers they need to know to make more informed business decisions. “Your Profit & Growth Expert” - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Follow the Turnkey Business plan for accounting professionals.  This is the proven process to start and build the premier accounting firm in your area.  After more than 40 years we've identified the best practices of successful accountants and this is a presentation we are happy to share.     Also learn the best practices to automate and nurture your lead generation process allowing you to get the bookkeeping, accounting and tax clients you deserve.  GO HERE to see this presentation and learn what you can do today to identify and engage with your ideal clients.   Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center.   It's here you can become a:   Professional Bookkeeper, PB Professional Tax Preparer, PTP Profit & Growth Expert, PGE   Next, join a group of like-minded professionals within the accounting community.  Register to attend GrowCon and Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business.   The Accounting & Bookkeeping Tips Facebook Group The Universal Accounting Fanpage Topical Newsletters: Universal Accounting Success The Universal Newsletter   Lastly, get your Business Score to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company's Value.   For Additional FREE Resources for accounting professionals check out this collection HERE!   Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don't want to miss.   Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe.   Also, let us know what you think of the podcast and please share any suggestions you may have.  We look forward to your input: Podcast Feedback   For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.com or call us at 8012653777  

Funnels are dead. And in this episode of The Growth Minded Accountant, host Lee Reams II and guest Rebekah Barton explain why the old lead-generation playbook no longer works—and what accountants must do instead.For years, firms were told to rely on funnels: fill the top with ads and PDFs, nurture with email, and push leads down until they buy. But in Fall 2025, that's not how clients make decisions.Clients now:Google you, check Yelp, scroll LinkedIn, and DM a friend.Ask ChatGPT who the best advisor is (and trust the recommendation).Get their answers directly from Google's AI Overviews, often without ever clicking a website.The result? Funnels don't just leak—they're broken.In their place comes the Narrative Ecosystem: a consistent story told across every touchpoint—your website, Google profile, proposals, onboarding, and even your newsletters. It's the only way to win in a world where AI is deciding what people see and who they trust.In this episode, you'll learn:Why traditional funnels no longer match today's discovery process.How Google's AI-first SERPs and ChatGPT's dominance are reshaping trust.What a Narrative Ecosystem looks like in practice for accountants and advisory firms.How AI can amplify your narrative across every client interaction.Practical steps to move from funnel-thinking to ecosystem growth.

Can a VA in the Philippines really build your funnel? Short answer: yes. Longer answer: absolutely.My Filipino team built three funnels for me from scratch—including one VA who had never touched funnels before.That's the beauty of outsourcing. You don't need some expensive “expert.” You just need someone loyal, smart, and willing to learn. Here's what I cover in this episode:

In this interview, Cody Sperber real estate investing meets sales strategy, mentorship, and funnels for business scaling. Cody shares how he went from Navy service to ASU, to flipping his first wholesale deal, and eventually building and selling Clever Investor while co-founding new companies like Floor Daddy. You'll learn why mentorship beats hustle, how to build grit, and why most entrepreneurs fail by chasing too many things at once. We also break down Cody's funnel strategy that drove over $120M in online education sales, and how real estate investing mentorship and systems changed his life. Chapters (00:00) Cody Sperber's Start in Real Estate Investing (05:20) Struggles, Debt & the Mentor Who Flipped the Switch (10:22) First $40K Deal, Chip on the Shoulder & Momentum (15:42) Mentorship, Masterminds & Authentic Selling in Real Estate (20:38) Systems, SOPs & Scaling a Real Estate Education Business (25:37) Funnels, Hard Sales & $120M Online Education Model (30:24) Culture, Team Buy-In & Avoiding Entrepreneur Mistakes (36:42) Events, Masterminds & Cody's Next Chapter Originally recorded October 2024 but brought back from the vault because the insights are as relevant today as ever. Connect with Cody Sperber Instagram: https://instagram.com/officialcodysperber  YouTube: https://youtube.com/@cleverinvestor⁩   Floordaddy: https://floordaddy.com/ Got a question about sales, persuasion, or objection handling? Text me directly: +1-480-418-6755 The exact NEPQ script I used to earn $2.4M/year as a W-2 sales rep: https://nepqtraining.com/smv-yt-splt-opt-org Want the full NEPQ framework? This is what 350,000+ reps use to close more deals: https://go.nepqblackbook.com/learn-more Prefer to understand the psychology behind NEPQ first? Grab The New Model of Selling: Selling to an Unsellable Generation on Amazon: https://www.amazon.com/dp/1636980112 More Free Resources  Join the Sales Revolution Facebook Group: https://www.facebook.com/groups/salesrevolutiongroup Book a Clarity Call with my team: https://7thlevelhq.com/book-demo/ Connect with Jeremy Miner YouTube:  https://www.youtube.com/@JeremyMiner   Instagram: https://www.instagram.com/jeremyleeminer/ LinkedIn: https://www.linkedin.com/in/jeremyleeminer/ Facebook: https://www.facebook.com/jeremy.miner.52  

In this episode, I'm joined by the incredible Vanessa Joy to unpack the biggest money mistakes photographers are making, why so many are underpricing themselves, and how to finally step into higher-end pricing with confidence. We also dive into the untapped marketing strategies that are working right now to book high-end clients, and the CEO mindset shifts you need once you start raising your pricing! We cover:Pricing mistakes photographers make (and how to fix it)Why photographers struggle to confidently raise their ratesThe money habits keeping you stuck at $3K weddingsThe underrated marketing strategy that actually books higher-end weddingsHow to shift from thinking like a photographer to thinking like a CEOIf you're ready to stop undercharging, attract luxury clients, and run your business like the CEO it deserves, this episode is your roadmap!

Run Your Agency on Autopilot – White Label CRM, Funnels, and Automations in One Platform for Success. Claim 2-week free trail now www.gohighlevel.com/protrial?fp_ref=fg Launch, Scale & Monetize Your Newsletter with Beehiiv! Start today by visiting www.beehiiv.com?via=fellow Launch, Scale & Monetize Your Newsletter with Beehiiv! Start today by visiting www.beehiiv.com?via=fellow Get 52 READY-TO- LAUNCH Funnels! Visit www.plrfunnels.com/plr?aff=ab528827-bc63-4786-9159-633b0fb7a891 Launch, Scale & Monetize Your Newsletter with Beehiiv! Start today by visiting www.beehiiv.com?via=fellow Get 52 READY-TO- LAUNCH Funnels! Visit www.plrfunnels.com/plr?aff=ab528827-bc63-4786-9159-633b0fb7a891 Get 52 READY-TO- LAUNCH Funnels! Visit www.plrfunnels.com/plr?aff=ab528827-bc63-4786-9159-633b0fb7a891 5 HOBBIES That Will Make You RICH

Want to sign more DREAM clients....weekly? How 'bout DAILY? Whether your audience feels silent or your funnels are stuck, this is a step-by-step through the math, mindset, and simple funnels that work.  You'll learn how to reverse engineer your revenue goal, lean into authority, and build a system that attracts clients daily,  all rooted in faith, clarity, and strategy. If you've ever felt this truth: “I should be signing more clients — but it isn't happening consistently”, this session is for you. Highlights: 08:20 — Reverse engineering your revenue goal — from $100K/Q4 to monthly targets 12:45 — “Your work: focus only on revenue-generating actions, systems, structure, strategy.” 19:30 — Buyer types: Fast, Binge, and Nurture — and how to speak to each 25:00— Why many coaches get stuck in “friend zone” instead of being perceived as authority 32:56 — Funnels = simple, low-tech, aligned with how people buy 43:00 — “You train people how to treat you by how you show up.” 48:00 — The call: “Next week we dive into Easy Lift Sales Events — one-to-many sales you can scale with.” Next Steps:

On this week's episode of Unlimited Capital, Richard McGirr interviews Rohan Saxena. They dig into how to use paid ads as one piece of a diversified capital stack, and the exact “indoctrination sequence” that moves cold prospects from awareness to due diligence to funding. Rohan breaks down practical webinar and VSL funnels, split CTAs, show-up rate benchmarks, and simple KPI tracking using UTMs and a CRM so you can see which hooks actually convert. They also cover ad budget math, adding a small marketing fee to deals, and why courses or coaching can self-liquidate ad spend while scaling top of funnel. Rohan SaxenaCurrent role: Founder, Saxena MediaBased in: VirginiaSay hi to them at: https://saxenamedia.com/ | LinkedIn This is a limited time offer, so head over to aspenfunds.us/bestever to download the investor deck—or grab their quick-start guide if you're brand new to oil and gas investing. Visit investwithsunrise.com to learn more about investment opportunities.  Get 50% Off Monarch Money, the all-in-one financial tool at www.monarchmoney.com with code BESTEVER Get a 4-week trial, free postage, and a digital scale at ⁠https://www.stamps.com/cre⁠. Thanks to Stamps.com for sponsoring the show! Join the Best Ever Community  The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It's free to join, but you must apply and meet the criteria.  Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at ⁠www.bestevercommunity.com⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing isn't just about ads—it's about positioning, messaging, and action.In this episode, Chris shares practical frameworks and timeless principles that every business owner (and STR host) can use to stand out, attract clients, and scale smarter.• Why marketing and sales matter more than ever• The real difference between content and community• How to build a personal brand the right way• Authentic content vs. performative posting• Head vs. heart: the two frames of content• Why information ≠ transformation in business• How to message to your avatar's pain + desire• Funnels, ads, and what they can't replace• Systems for managing leads without overwhelm• Why investing in belief shifts your identity00:01:27 – Why Listen to Chris (Marketing & Sales Depth)00:03:07 – Community Leverage > Content Alone00:11:38 – “Give Me a Framework” Moment00:12:02 – Starting a Brand the Right Way00:15:05 – Content Resistance, Authenticity, and Output00:16:48 – Frames of Content: Head vs. Heart00:21:26 – Information ≠ Transformation00:26:33 – Avatar, Pain + Desire (Messaging 101)00:28:15 – Ads, Funnels, and Social Avoidance00:34:45 – Investing in Belief and Identity ShiftGet FREE Access to our Community and Weekly Trainings:http://group.strsecrets.com/

September rolls on—Apple's big reveal is behind us, and the tech world is still catching its breath. With the unveiling of the iPhone Air, Apple has once again raised the bar in mobile innovation. But while hardware dominates headlines, we're zooming in on a quieter, yet equally game-changing shift: the migration of payments from app stores to the web. This week's episode of The Business of Apps Podcast features another App Talk special—conducted by David Murphy with Andrey Shakhtin, Founder & CEO of FunnelFox. The topic? The future of web-to-app funnels for app growth. Andrey brings a wealth of insight from helping leading apps optimize their revenue stacks. He explains why the move to web payments isn't just about saving fees—it introduces new friction points in refunds, compliance, and orchestration that many teams overlook. You'll also hear how performance, UX, and product-led strategies are becoming central to making the transition stick. If your team is exploring app-to-web monetization—or already deep in the trenches—this episode is your playbook for avoiding costly missteps. Let's dive in: here's Andrey Shakhtin, CEO at FunnelFox Today's topics include: More app developers are shifting payments from in-app to web to gain control and increase revenue, but the shift comes with serious operational complexity. Web-to-app transitions often neglect the payment flow, leading to revenue leakage and conversion drop-offs due to poor infrastructure or oversight. Optimizing the payment stack is now critical, and requires orchestration tools and performance visibility similar to what's used in user funnels. Many apps make the mistake of treating payments as an afterthought, ignoring failure handling, tax compliance, and retry logic. The future lies in hybrid web–app monetization models, giving developers more flexibility and users more choice. Speed, clarity, and trust in the payment flow are essential, especially as users become less tolerant of friction or confusion at checkout. Links and Resources: Andrey Shakhtin on LinkedIn FunnelFox website Business Of Apps - connecting the app industry Quotes from Andrey Shakhtin “Web-to-app funnels unlock attribution, reduce payment commissions, and give developers the flexibility to design user journeys that simply aren't possible inside the app stores.” “The main mistake I see is teams trying to build everything in-house. It slows down experimentation, drains resources, and pulls focus away from the product itself.” “The future of app growth will belong to the teams that experiment fast, diversify acquisition channels, and master web-based monetization.” Host Business Of Apps - connecting the app industry since 2012

Marketing isn't just about ads—it's about positioning, messaging, and action.In this episode, Chris shares practical frameworks and timeless principles that every business owner (and STR host) can use to stand out, attract clients, and scale smarter.• Why marketing and sales matter more than ever• The real difference between content and community• How to build a personal brand the right way• Authentic content vs. performative posting• Head vs. heart: the two frames of content• Why information ≠ transformation in business• How to message to your avatar's pain + desire• Funnels, ads, and what they can't replace• Systems for managing leads without overwhelm• Why investing in belief shifts your identity00:01:27 – Why Listen to Chris (Marketing & Sales Depth)00:03:07 – Community Leverage > Content Alone00:11:38 – “Give Me a Framework” Moment00:12:02 – Starting a Brand the Right Way00:15:05 – Content Resistance, Authenticity, and Output00:16:48 – Frames of Content: Head vs. Heart00:21:26 – Information ≠ Transformation00:26:33 – Avatar, Pain + Desire (Messaging 101)00:28:15 – Ads, Funnels, and Social Avoidance00:34:45 – Investing in Belief and Identity ShiftGet FREE Access to our Community and Weekly Trainings:http://group.strsecrets.com/

How to Make Your Words Land Every Time   Your words matter, but how they land matters even more.   In this episode, I'm talking about what it really means to be “tone deaf” in your messaging, and how to make sure your communication connects instead of misses the mark!   You'll learn: ✔️ What tone-deaf messaging looks like (and why it disconnects your audience) ✔️ Real examples of when tone falls flat ✔️ How to check cultural and emotional context before hitting “send” ✔️ Simple strategies to add empathy and nuance back into your writing   Hit play now and learn how to capture emotional nuance so your students feel seen, heard, and understood.  

Today I'm chatting with Emilee—email tech and automations expert, cozy mom of 3, and the go-to gal for service providers who want their emails to work while they rest.What to expect inside this episode:Why your weekly newsletter isn't enough to make consistent salesWhat to do when your email list goes cold (and how to warm it back up)Why strategic, automated sequences matter more than ever

In this Thursday Q&A we cover: What you can lean when finding clusters of rubs in the woods Funnels or food in early season? Finding hot persimmon trees We also discuss our recent time spent with Derrick Dixon of Whitetail Research, and anounce some upcoming videos with him! Got a question for the show? Submit a listener Q&A form - https://l.linklyhq.com/l/1uMXP Grab some Southern Outdoorsmen merch here - https://l.linklyhq.com/l/1u4aK Join Woodsman Wire - https://l.linklyhq.com/l/1u4aR Use the promo code “southern” for a discount on your OnX Hunt membership here - https://l.linklyhq.com/l/1tyfm Use code SOUTHERN10 for a discount on Outdoor Edge Knives - https://linkly.link/2EvPX Check out Latitude Outdoors for your mobile hunting gear - https://2ly.link/1zVDI Use code TSOP15 for a discount on Mossy Oak - https://linkly.link/2ERb8 Save 10% on your next Vortex Optics order at eurooptic.com using the Promo Code “southern10” - https://2ly.link/1wyYO Use code SOUTHERN20 for a discount on all vortex apparel, including eyewear Use code “SOUTHERN25” for a discount on Houndstooth Game Calls: https://2ly.link/24tFz Have you tagged a deer using something you heard on the show? Submit your listener success story here - Share Your Story Here Come chat with us on our Thursday Hunter Hangouts! Join our patreon - https://l.linklyhq.com/l/1uMXU NOTE: Not all advertisements run on this show are endorsed by The Southern Outdoorsmen Podcast unless an ad is read by one of the hosts.  Learn more about your ad choices. Visit megaphone.fm/adchoices

After a summer reset, we're walking you through the precise moves we're making to crush Q4: turning ads back on with elevated creative, moving our best offers to the front, selling to the same lead more often, and using a demand-driven ecosystem to catch every “coin” that falls out of a single funnel. We also break down the $30K/month plateau, why one funnel is no longer enough, how to humanize AI-assisted email, and the mindset shift of raising your standards so results match your identity. what you'll learn Why the $30K mark stalls so many CEOs -- and the exact fix Ecosystem vs single funnel: how to sell the same lead multiple ways The ad quality jump required now (and how we rebuilt our stack) How to move your most profitable offer to the front to accelerate sales Email that sells in 2025: humanizing AI and writing daily without burnout Standards > hustle: scaling by raising your bar, not your hours timestamps 00:00 Welcome back + why we paused the pod 01:45 We turned ads off to zero in August -- here's why 03:30 Re-igniting ads in September and the “creator's high” 06:45 Quality x quantity: why “good enough” is now expensive 10:40 Funnels vs ecosystems: catching every coin 13:15 The $30K plateau: the danger of “just do more” 16:40 Move your best offer to the front and sell sooner 19:45 Demand Diagnostics: the 3 patterns we keep seeing 21:50 Email in 2025: stop writing like it's 2012 24:30 Humanizing AI: Nicole's current process 27:20 Working less, making more -- identity and standards 33:00 Raise your standards, raise your sales 36:20 How to apply + get your Demand Diagnostic quotables “One funnel isn't enough anymore. Your ecosystem should catch every coin.” “Move your most profitable offer to the front so more people can say yes sooner.” “Quality and quantity are equally important now -- ‘good enough' costs you.” “Email isn't dead. Generic email is.” “The standard is the standard. Raise it and revenue follows.” resources mentioned Apply here Nicole on Instagram: @nicoleculver Ready to build your demand-driven ecosystem and shift from weekly to daily sales? Apply now for a private Demand Diagnostic and 1:1 support. We'll identify your biggest sales leak, map the fix, and outline action steps you can execute this week.

Ever wonder how I keep all the moving parts of my business organized without juggling 14 different tools? The answer is Airtable—my central hub for everything from client management to podcast production to content planning. In this episode, I'm breaking down exactly how I use Airtable to streamline my systems, automate workflows, and keep my business running like a well-oiled machine. If you're ready to simplify and scale, this is the episode for you.   Resources: The Meeting Place Membership Rock The Reels 1:1 Coaching Free Client Welcome Guide Additional Trainings and Resources Connect with Brittni: Follow me on the Gram - @brittni.schroeder Join my Facebook Group  Visit my website Subscribe to my Youtube You can find the complete show notes here: https://brittnischroeder.com/podcast/airtable-breaking-down-my-tech-stack  

If you're not getting the number of leads and clients you want… It can be tempting to think that you need to DO more. No, it's not time to update your website again. No, you don't need a higher-converting funnel. No, you don't need more content. No, the latest AI miracle isn't going to save you. None of that matters if your positioning is vague and you're saying something nobody really cares about… OR you have zero evidence to back it up. Quick diagnostic: No clicks = you have a positioning problem Clicks but no opt-ins = you have a proof problem Discovery Calls but no sales = probably a proof + offer problem Which one are you? Listen to this week's episode to find out (and how to fix it). For full show notes, visit https://6figurecreative.com/378