Podcasts about funnels

It's a very good time to be running Facebook and Instagram ads! And if you'd like to replace one of your launches this year — without losing out on the revenue — this episode is for you. Today, I'm breaking down four ways you can generate launch-level income using ads and evergreen funnels. Some require paid traffic. Some don't. All of them work — if you know what you're doing. This Week on the Get Paid Podcast: Why the current ads algorithm is performing differently than in past years How to replace a $50K launch with a profitable evergreen funnel The simple math behind scaling ads without "risking it all" The overlooked strategy that can increase sales without increasing spend Mentioned in This Episode: Get Paid Marketing (GPM): clairepells.com/waitlist  The $50K 4-Part Funnel: Replace Launches with Ads, Funnels, and Copy that Converts: clairepells.com/replace Now, it's time to go get yourself paid Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over toApple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

Es gibt Menschen, die lieben Marketing. Und dann gibt es uns. ;-) Wenn du dich selbstständig gemacht hast, wolltest du wahrscheinlich in deiner Expertise arbeiten. In dem, was du wirklich gut kannst. In deiner Zone of Genius. Und nicht plötzlich Content produzieren, posten, Newsletter schreiben, Funnels bauen und dich fühlen wie eine Ein-Person-Marketing-Agentur. Marketing ist wichtig. Natürlich. Wir haben ein Business, wir wollen davon leben. Aber schwierig wird es, wenn Marketing sich anfühlt wie ein zusätzliches Projekt, das du „auch noch“ machen musst. Ich nehme dich mit in einen anderen Blick auf Marketing. Nicht als Überzeugen. Sondern als Übersetzungsleistung zwischen deiner Expertise und dem, was deine KundInnen wirklich kaufen wollen. Und ich zeige dir, warum es sich gerade für erfahrene ExpertInnen so schwer anfühlt, obwohl sie objektiv richtig gut sind. In dieser Folge spreche ich unter anderem darüber:• Warum Marketing sich oft wie ein Rollentausch anfühlt, der nicht zu dir passt. • Weshalb „Meine Arbeit sollte doch für sich sprechen“ ein häufiger Gedanken ist und warum das heute nicht mehr reicht. • Welche zwei zentralen Missverständnisse dafür sorgen, dass dein Angebot nicht die richtigen Menschen erreicht. • Warum Marketing eigentlich eine Übersetzungsfunktion hat und was das konkret für deine Kommunikation bedeutet. • Weshalb SEO, Content und Sichtbarkeit allein heute nicht mehr ausreichen, selbst wenn sie früher funktioniert haben. • Warum der Markt zwar voller und lauter geworden ist, aber gleichzeitig auch mehr Möglichkeiten bietet als je zuvor. Und ich teile zwei Ansätze mit dir, die für erfahrene ExpertInnen extrem gut funktionieren. Educational Marketing und Marketing on the go. So kannst du auf angenehme und authentische Art sichtbar sein, ohne dich wie eine Marketingmaschine zu fühlen. Self-Audit: Finde deinen wirklichen EngpassWenn du dich beim Hören wiedergefunden hast, mach das kostenlose Self-Audit. In weniger als zehn Minuten siehst du schwarz auf weiß: • wo in deinem Business Energie verloren geht • warum sich Verkaufen unnötig schwer anfühlt • welcher Bereich gerade dein echter Engpass ist ... und vielleicht stellst du fest, dass Marketing gar nicht dein eigentliches Problem ist Denn oft ist nicht Marketing an sich das Thema, sondern die Art, wie du es bisher machst. Vielleicht hast du Methoden übernommen, die zwar funktionieren, aber nicht zu dir und deiner Expertise passen. Das Audit ist keine Checkliste, die dir sagt, was du tun sollst. Sondern eine ehrliche Standortbestimmung. Damit du nicht weiter an der falschen Stelle Energie verbrennst. Hier kannst du direkt starten: ZUM AUDIT Enjoy the journey & create your own adventure!

Most marketers want simple funnels. Darcy Juarez wants profitable ones. In this episode, Dan Kennedy sits down with Magnetic Marketing's Chief Business Strategist to expose the biggest mistakes entrepreneurs make in building their funnels, from lazy follow-up to one-message-fits-all thinking. If you've ever wondered how to turn a leaky funnel into a revenue machine (or why adding complexity might be the fix, not the flaw), this conversation will challenge everything you thought you knew about "easy" marketing. MagneticMarketing.com NoBSLetter.com

Most businesses don't stall because the product is bad. They stall because the architecture can't handle scale. In Part Two of this live Scaling Online Q&A, I go deeper into the structural shifts that turn a working funnel into a scalable machine. This episode is a behind-the-scenes look at how I think through bottlenecks in real time - when webinars flop, when ad costs spike, when only 1% of visitors book a call, or when organic momentum is the only thing holding a funnel together. We talk VSL strategy, certification positioning, SaaS trials, bridge pages, continuity layers, and how to engineer predictable growth instead of riding emotional launch cycles. Key Highlights: ◼️Why certification often outsells coaching - and how to reposition your offer for career-driven buyers ◼️The difference between a Level 1 opportunity and a Level 10 opportunity (and why picking wrong caps your income) ◼️How to fix a funnel when only 1% of visitors book a call (and the exact VSL strategy I use) ◼️Why ad costs always rise over time - and how new angles and new VSLs reset your CPA ◼️How to structure SaaS webinars so prospects use the product live instead of just watching a demo ◼️How to scale paid workshops without depending on high-intensity organic pushes ◼️The real role of AI in writing, testing, and mass-producing new creative at speed This episode is about business architecture. It's about understanding that scale isn't luck - it's structure. When something stops converting, the answer isn't panic. It's new messaging, new angles, new front-end positioning, and smarter leverage. If part one was about identifying bottlenecks, part two is about redesigning the machine. ◼️If you've got a product, offer, service… or idea… I'll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don't have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Most entrepreneurs don't struggle because their offer is bad. They struggle because they're trying to scale without understanding the real leverage points. In this episode, I'm sharing Part One of a live Q&A I did at Scaling Online - where real entrepreneurs brought me their biggest growth bottlenecks, and we broke them down in real time. We talked about certifications, continuity, high-ticket vs. memberships, regulated industries, health offers, and how to generate cash fast without burning money on ads. This isn't theory. These are tactical, practical shifts that can completely change how you look at scaling - especially if you're mission-driven and trying to grow without losing your identity. Key Highlights: ◼️Why getting someone to pay is often the most powerful way to actually serve them - and how commitment changes everything ◼️How to structure high-ticket + continuity together to reduce churn and create compounding revenue ◼️What to sell first when you already have an audience (and why you should grab the pile of cash in front of you before trying to scale) ◼️How to create a powerful “myth” or lead-in offer - even in industries where you don't control the core product ◼️The smartest way to generate $10 - 20K in 30 days without relying on ads ◼️How to separate lead generation from regulated services while still building authority and desire ◼️The real KPI you should track daily if you want predictable long-term growth This episode is about understanding leverage. It's about realizing that scaling isn't always about more complexity - it's about making and keeping commitments, increasing volume strategically, and structuring your offers so your business compounds instead of resets every month. In part two, we'll go deeper into additional Q&A, more advanced scaling questions, and the next layer of strategic decisions that separate businesses that plateau from businesses that truly take off. ◼️If you've got a product, offer, service… or idea… I'll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don't have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Most marketing "leaders" teach you how to create a freebie to grow your email list...then never tell you what to actually do once you get subscribers. Yeah, fk that nonsense. In my world - we create dream lead magnets with an intentional email sequence funnel to turn new subscribers into paying clients within the first week of joining your email list. In this episode of Main Character Marketing, we're talking through 5 examples of different lead magnets pushing to different offers in incredibly different industries with (obvi) different ideal clients. These examples include online storefronts, coaches, done-for-you service providers, coffee shops, and course creators. Listen to this episode of Main Character Marketing to learn exactly how to create a lead magnet sequence that converts email subscribers through proper email marketing. ------------ Get my Social-Free Email Templates here and write your lead magnet sequence in one day! ------------ Book your Subscribed To $OLD sequence, and I will write your fast-action lead magnet sequence to turn new subscribers into paying clients. ------------ This is the relevant IG post to see some of these examples on paper. ------------ ✉️Join CTRL+ALT+CONVERT here and get my industry insight on what is and is NOT working within your messaging & marketing to position YOU as the only one your clients pay. ------------ Apply for Inbox It Girl

Every marketing strategy works. Funnels work. Social media works. Ads work. DMs work. The question isn't what works, it's what works for YOU and the business you actually want to build. Today I'm joined by Landon Poburan, a serial entrepreneur and marketing strategist who's managed over $15 million in advertising across 10+ years. After going $42K in debt, experiencing clinical burnout, and building businesses he wanted to escape from, he completely pivoted to what he calls an "un-hustled philosophy" and now runs a thriving business working 4-6 hours per day.We're unpacking why every marketing strategy actually works but not every single one is going to work for you (and how to identify what aligns with your values and lifestyle), the real difference between brand building and conversion-focused marketing and where these two intersect (this explanation is the best I've ever heard), why consistency beats tactics every single time and how to set realistic expectations when building something sustainable, the dangerous trap of building a business based on somebody else's definition of success (and how to avoid it), a complete masterclass on Substack and how it allowed Landon to build nine revenue streams with writing (with minimal video, no photo shoots, no endless content creation), why being early on emerging platforms can be massive leverage, the formula for marketing success: quality times quantity (not quality OR quantity), how marketing is actually as much mindset as it is strategy, and why things take the time they take (no shortcuts, no guarantees, just consistent effort toward what you actually want).If you've been drowning in marketing advice, jumping from strategy to strategy, or building a business you're starting to hate, this episode will completely reframe how you think about marketing and what success actually means for you.Timestamps: 01:58 Marketing Strategies and Brand Building06:38 The Importance of Consistency and Realistic Expectations09:58 Balancing Conversion and Brand Building25:22 The Role of Consistency in Business Success36:20 Quality vs. Quantity in Content Creation44:54 The Future of Personal Branding and AI49:08 Landon's Substack Journey51:37 The Growth and Potential of Substack52:58 The Benefits of Writing on Substack56:00 The Importance of Building a Personal Brand57:44 AI and the Future of Content Creation59:54 Rapid Fire Substack Questions01:03:27 Leveraging Substack for Business GrowthConnect with Landon: Subscribe to Landon's SubstackInstagramWebsite To join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

Funnels don't fail because of pages or copy. They fail because trust is missing before the click. In this live session, I'll talk through why ads and content are both essential traffic sources, how they reduce pressure on your funnel, and why the funnel should focus on progression and ownership, not persuasion. Need a hand with your marketing ? https://daniellatto.co.uk/workwithme #digitalmarketingagencyleeds

Lerne digitale Produkte zu erstellen: https://kurse.juliatrost.de/digitale-produktwelt/?el=d130226&quelle=ytSchau dir die 3 Geheimnisse an, die zu 100.000€ UmsatzMonaten geführt haben! https://juliatrost.de/kostenloses-webinar-26/?el=d130226&quelle=yt Viele glauben, dass man mit 15€-Minikursen keineernsthaften Umsätze machen kann.Die Wahrheit: Digitale Produkte verkaufen scheitert nicht an Low-Ticket – sondern an fehlender Strategie.In diesem Video zeige ich dir, wie du digitale Produkteverkaufen kannst, auch wenn dein Kurs nur 15€ kostet – und wie genau diese Strategie siebenstellige Umsätze ermöglicht. 

Join Our FREE Start Repairing Credit Challenge: http://startrepairingcredit.com/What if I told you the exact system that helped nearly 100 credit repair millionaires used to cost $20,000… but now you can get it for free? In this episode, I break down the CRC Marketing Hub, the all-in-one tool that handles funnels, follow-ups, client communications, scheduling, reviews, and more. Everything is built for credit repair businesses, works automatically, and replaces the messy and expensive per-month tech stacks most businesses are stuck with. I reveal the top 10 features that have the biggest impact on growing your business and that you can start using today for free. Tune in! Get More Clients with CRC's FREE Marketing Hub: https://www.creditrepaircloud.com/marketing-hubKey Takeaways:00:00 Intro 02:31 Automation is the Key to Growth 03:45 Pre-Written Email and SMS Nurture Sequences 06:57 Clients Book Their Own Meetings 08:13 AI Chat Agents That Respond Instantly 10:17 One Unified Inbox for All Communication12:42 Automated Client Onboarding and Communication 15:33 Automated Reviews and Reputation Growth17:33 Full Funnels That Automatically Follow Up19:17 It Replaces Expensive Tech Stacks 20:46 Funnels and Landing Pages Without Developers 22:34 It's FREE 24:28 OutroAdditional Resources:Get a free trial to Credit Repair CloudGet my free credit repair trainingMILLIONAIRES Club: Amber Jones - From PRO Basketball to a Credit Repair PRO | How to Make a $MILLIONMake sure to subscribe so you stay up to date with our latest episodes.

Alyssa Aviles is a Creative Director, design educator, and Canva Empower Ambassador. She has worked with startups and seven-figure brands, helped build high-converting challenge funnels, and designed graphics behind campaigns that have generated over $50M.In today's episode, Alyssa joins me to break down what actually makes graphics convert and why most designs fail to drive results. She also shares her journey from struggling freelancer to in-demand funnel and brand designer.We dive into how designers and entrepreneurs can stand out in a crowded market, the role of personal branding in getting clients, and the importance of confidence and positioning in a creative's success.Alyssa explains the difference between Adobe and Canva, why and how she uses Canva to generate results for her clients, and how you can use this simple tool to build fast, effective, high-converting visual assets without advanced design skills.Join us today to learn how to create high-converting graphics, build better funnels, use Canva like a pro, attract higher-value clients, and turn creativity into a professional business.Alyssa Aviles's Social Media: Instagram: ⁠https://www.instagram.com/thelovelylyss/?hl=enFacebook: ⁠https://www.facebook.com/thelovelylyss444/FOLLOW RJ SOCIAL MEDIA:Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/therjahmed/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FB Group: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/AMHOE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/itsrjahmed/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get My Free Script that used to Interview Over a Billion $ worth of Entrepreneurs: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Https://www.highticketshowaccelerator.com/script⁠

This sales training takes you inside an intimate client space. And it's not another generic "how to sell" talk. This is what actually moves the needle now—for women already signing clients who want more…  More consistency.  More high-calibre buyers. More ease (without sacrificing profit or conviction). Inside, I cover:

Today's episode is with Michelle Fernandez. Michelle is a woman in the middle entrepreneur who helps take the guesswork out of growing your business, so you can take clear and confident actions to become more profitable, powered by data-driven decisions.In this episode, you will learn:How to have marketing confidence for your next chapter.When you notice a pattern repeating itself within you, be self-aware, show up, and nip it in the bud.Business is what you make it and what you want it to be – create to support your life. It doesn't have to look like everyone else's.Nothing has meaning but the meaning that you give it.Connect with Michelle at:https://themichellefernandez.com/https://optimafunnels.com/https://www.instagram.com/themichellefernandezhttps://optimafunnels.com/clarity-midlifeConnect with Suzy:Take the New Midlife Quiz! Get unstuck and learn what your future self is craving so that you can take steps to regret-proof your life! Free! Only takes about 90 seconds. www.midlifequiz.comMidlife Happiness Jumpstart Experience: Enjoy a powerful experience of tiny joys and big shifts! Get ready for 14 Days of Happiness “Boosts,” which are tiny, science-backed actions delivered to your inbox daily, with a private WhatsApp group for connection and sharing together. Each happiness boost only takes approximately 5 - 10 minutes or less and builds your momentum for more of the same. Feel more grounded, present, and connected to more happiness now! Sign Up HereWomen in the Middle® Entrepreneurs: Are you a 50+ woman business owner or entrepreneur who's dealing with navigating classic midlife issues that are affecting the way you run your business? We're looking to interview guests just like you from a wide variety of different businesses! Apply now: www.midlifeinterviews.com. LISTEN HERE for iTunes and HERE for Suzy's website.HAPPINESS BREAKTHROUGH COACHING SESSION: Imagine having a private 2-hour coaching call to get some solid clarity about what's holding you back and be confident about your next steps forward! Time for a breakthrough! Limited spots available. Book here.THE WOMEN IN THE MIDDLE® ACADEMY: The “Academy” is an exciting, life changing, 12-month, online group coaching program and community for midlife women. You will develop a roadmap to help you go from being unclear about what you want to be crystal clear about how to create a more fun, meaningful, and regret free next chapter! Head over to www.womeninthemiddleacademy.com and apply and book your free call. I can help you find what's missing so that you love your life after...

Our paid ads flopped, but not in the way we expected - here's what we learned from it.This week's topics:1. Paid ads don't "fail" the way you'd expect 10:282. When are you ready to use paid ads? 17:283. Funnels explained - Top, middle & bottom 25:404. The magic is in small tweaks, long-term 38:14Get online clients in 8 weeks: AccessBecome a Standout PT:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!

The Discomfort of the Sales Funnel Have I said how funnels feel icky to me? Well, hey there. Welcome back. Do you like funnels? I don’t mean like for refilling your oil or delicious funnel cakes. I mean, well, let’s let’s talk about this. So, as many of you know, there’s a concept called the sales funnel. It’s a process where you get someone into a process and kind of help them along the way to purchase your product. Now, you don’t see this that often with physical products. There’s a whole different way of dealing with that, but you do see it for services, especially certain kinds of services. And sure enough, if it’s a service that kind of gives you pause, it’s probably one that has a funnel associated with it. Funnels don’t feel good, no matter how well they’re built. And if you’re like me, you know right away when you’re in one. Are you in one now? Are you thinking that right now that by listening to my podcast, you’re in my funnel? Because if you’re listening to the podcast, doesn’t it mean that you’re starting to kind of buy into how uh I approach things, which means you might actually buy one of my books and then you might actually hire me to speak or to coach you. So, Mark, isn’t this a funnel? Well, not intentionally. I mean, there’s nothing making you move forward. Nothing in this podcast builds momentum. There is a bumper at the end right when you normally turn it off that says, “Hey, if you like this, you know, you can buy my books or do this or do that or whatever, but it’s not really a funnel. My books tell you a little bit about the other stuff that I do, but mostly they just say, “Hey, here’s the other stuff I do.” And uh if you want to rate this, that’d be great. I don’t go out of my way when it comes to coaching people to shove them into a funnel either to get them to pay, to get them to buy. I want them to make an informed decision. So, does that make me definitely not an expert on funnels? It definitely makes me someone who doesn’t construct them very well because I’m too focused on the product. Funnels vs. Professional Processes Attorneys don’t really need a sales funnel because they have sort of a a process in place. You go talk to the receptionist or their secretary and then make a plan to have a consult and then go from there. There are engagement letters and so forth. The same is true for real estate. If if you’re looking at a home, then typically the site you’ve looked at the home on is already tracking you, your IP address, everything. It’s very detailed and it’s kind of cool and it’ll keep reaching out to you and touching you and saying, “Hey, uh, you know, you looked at this 3 days ago, blah blah blah.” So, that’s a a funnel. A Personal Encounter with a Pushy Funnel Having said all of that, let me tell you about the experience I just had which is prompted me to do this for you. As you know, if you’re an avid listener that some of these recordings are 10 minutes long about things like this that we can learn together with and some of these recordings are about an hour long and there are people that I find super interesting that I hope you find as interesting. Sometimes I have to pursue someone for a while and it’s just because they’re very popular. They’re public figures. They’re busy. they have a certain kind of schedule or, you know, they may need a little bit more vetting of me to finally get back to me. But all in all, it it works pretty well. And again, as I said in the CEO mindset, people of the kind of mindset that I typically ask on the show where people will say, “Okay, let’s do it.” And then 2 days later, we’re doing it. In addition to having people on my show, I typically appear on other podcasts and shows. So, every so often I’m approached and I have a service uh that I use and every so often I get an email that says, “Hey, would you like to be on the show?” and and so on so forth. And different people have different processes. Some people are like me where they are the booker as well as the person conducting the interview. So, other some people have some buffers in between. Well, I recently agreed to one of these fact-finding 15-minute meetings only to find that the meeting was actually 30 minutes and only 15 minutes was spent on me and the rest of the time was trying to shove me into this person’s funnel in which this person sort of sold something that they believed I would benefit from. and it only cost $10,000. Now, for me, they would do $9,000. It was obvious to me from the moment the first question was asked, I knew that question had nothing to do with my appearance on the show and had everything to do with this funnel. Have I said how funnels feel icky to me? because I’m naively under the belief that you can actually have a customer interaction in which you sort of vet them while they’re vetting you and you’re not shoving them into a funnel. Because again, I think a funnel is something different than a process. A process is just saying, “Hey, you know, I kind of I kind of want to talk to you. You seem to be interested.” And you could argue and say, “Well, Mark, that is a funnel.” But a funnel by its physical shape kind of shows you how you get to the point where you’re falling. You’re you’re you’re you’re trapped. You’re you’re being plunged faster and faster until the end of it. The Financial Pressure Cooker And that’s how I felt for a number of minutes. At the very tip of this funnel, where I was swirling at nearly the speed of light, I was then told that I could pay for this using credit cards and that I should put the total on a credit card to give to them. And then I should put that total from that credit card onto another credit card and keep rolling it around. And that way I could, and I quote, avoid the interest. Oh, now correct me if I’m wrong, if you disagree with me, but if you’re telling someone how to pay for something and you’re coming up with very clever ways to do it, you’re not really focusing on the process or the solution. Now, of course, if you have a payment plan in place, if it’s something that you can do via subscription, if you have various products, and everyone does. Everyone from real estate to banking and so forth, typically have some sort of product or financial product. People who sell higher ticket items typically partner with merchant accounts. The very basic level is that you accept credit cards and then it gets better from there. you actually accept bank transfers and you actually accept different kinds of payment methods like Apple Pay and so on and so forth. Even in banking, there are products or different kinds of savings accounts. But if you’re wrangling someone to sort of go into a gray area financially, you know, sometimes very not that often, I I sort of wish I did the video portion of this because you’d see the look on my face. It was just incredible. Integrity Over Tactics So, I think this is a really spicy lesson for for myself and and for other people. If you do have something like a service that is sold using what you call a funnel or your boss calls a funnel or your company calls a funnel, then I think it’s the most mindful thing to do to consider how your customer sees it. Does your customer see the funnel or is it invisible? I’m sure there are people who are sales experts who talk about that all the time where they say if you can’t see the selling then you’re doing it right. I don’t know how to make you a million dollars overnight. I do know how to show you how to have integrity and to have a good product. I can tell you that human beings want to be treated as human beings. And I can tell you that you, someone who’s listening to this podcast, is probably someone who knows all of that right now. It’s probably how you conduct yourselves. You are probably someone who really does operate with integrity that you will probably even pass up what some would consider to be an easy sale because you know in the long run it’s probably not a good fit for your client and might actually cause some hardship. So I want to say if you’re that kind of person and my bet is on the fact that you definitely are that kind of person and kudos to you. Kudos to you for having integrity and trying to just have the best product or service or both and not the best funnel and thanks for allowing me to share that with you. I appreciate you Thought-Provoking Questions About Your Sales Funnel Does your sales process feel like a helping hand or a trap door? Think about the customer journey. Is it a series of informed decisions they make willingly, or does it feel like they are being pushed faster and faster toward a transaction they might not be ready for? Is your funnel “visible” to the customer? Can your potential client feel the mechanics of the sale happening to them? If they can sense that your questions are designed solely to qualify them for a sale rather than to understand their needs, the integrity of the interaction is compromised. Are you prioritizing the product or the payment method? If a significant portion of your sales conversation is spent explaining clever or gray-area financial gymnastics to afford your service, have you lost focus on the value of the solution itself? Would you pass up an easy sale for the sake of integrity? If your funnel works too well and captures people who aren’t actually a good fit, do you have the integrity to let them go, or does the system demand you close the deal regardless of the long-term hardship it might cause the client? Would you think a simple to-do list that allows you to throw things into the future for follow up would help you feel less pressured to keep nagging people? If so, check out checkmark.

Dr. Jim is a Generation-0 immigrant and lifelong revenue leader who now runs a GTM consultancy for stage-zero founders. He integrates sales, marketing, and partnerships into a single buyer-aligned motion to create frictionless, loyalty-building experiences.We dig into why the old “more activity = more revenue” playbook falls flat in the attention economy — and how AI can actually help you become more human, not more spammy. From ditching funnels for buyer-journey “rivers” to embedding a content layer that educates and inspires, this episode is a masterclass in modern go-to-market, leadership, and values-driven brand building.Critical TakeawaysUse AI to be more human, not more scalable. Automation that prioritizes volume over relevance tanks trust. Deploy AI to research, personalize, and reduce friction not to mass-blast your TAM.Replace the funnel with the river. Align to the buyer journey, flow with their priorities, and collaborate rather than push them through stages. That shift turns resistance into partnership.Embed a content layer to reduce sales friction. Earned media and consistent teaching create rapport at scale and let buyers pre-qualify you before the first call.Lead with service; reputation takes care of itself. Treat every interaction as an experience. Own mistakes, fix them with the customer, and play the long game: customers for life.Great leaders listen 3–4x more than they talk. Your job isn't to clone yourself — it's to discover team strengths and put people in positions to win.Values are a strategy. Say who you serve (and who you don't). Focus your brand, decline misaligned work, and super-serve the aligned audience.Quotes “AI should make you more human — not more of the same spam.”“Stop forcing people through a funnel; align to their river.”“Content lets you have meaningful conversations with 100% of your market.”“Money is a byproduct of doing the right thing, over and over.”“As a new leader, listen more, talk less, and unlock strengths.”“State your values out loud — you can't be all things to all people.”“Don't be the mosquito of someone's inbox.”Episode Chapters00:00 – Welcome & why “feet on the street” stopped working03:20 – Dr. Jim's origin story: from early entrepreneurship to GTM06:40 – AI in sales: more volume ≠ more trust10:00 – Earned media, authenticity, and the content layer13:20 – Ditching funnels: the buyer-journey river metaphor16:45 – Becoming a partner, not resistance: meeting buyers where they are20:00 – Reputation as an outcome of service (and owning mistakes)23:20 – Leadership 101: listen, ask, and play to strengths26:40 – Values as filter: who to serve and who to avoid30:00 – Platform choices, attention economy, and showing up33:15 – Personal brand basics: rapport, trust, and credibility36:30 – Work-life integration vs. balance; avoiding “pot-committed”39:50 – Wrap and AMAIn an attention economy drowning in automated outreach, “more” is a race to the bottom. My mentor and ChangeMaker Leader Speaker, Dr. Jim, laid it out plainly: AI should make us more human, not more robotic.The ProblemLegacy revenue models were built for a world where sellers controlled information. We don't live there anymore. Buyers show up armed with research, peer reviews, and opinions — often more context than the average rep has. When we respond with volume tactics (auto-DMs, sequencers, zero-context LI pitches), we don't look “proactive”; we look lazy. Worse, we burn the relationship before it starts.The result: inbox fatigue on the buyer side, reputation damage on the seller side, and a pipeline that looks busy but converts like a desert.What We Learned from the ConversationUse AI to Be More HumanAI isn't the problem; the way we use it is. If the goal is “touch more people,” you'll ship noise. If the goal is “understand this person better,” you'll ship relevance. I'm doubling down on AI for research, note-taking, pattern spotting, and content repurposing — the unsexy stuff that creates a better 1:1 experience. Automation should reduce friction, not trust.Replace the Funnel with the RiverI've taught funnels for years, and I still use the mental model — but Jim's river metaphor hit home. Funnels encourage us to move buyers. Rivers force us to move with buyers. Practically, that means anchoring campaigns to the stages buyers actually experience (problem aware → options aware → change-ready), and measuring progress by buyer momentum, not our internal stage gates.Add a Content Layer to Your GTMContent isn't a side quest; it's the friction reducer. Teaching in public earns the right to sell in private. Earned media — the ideas people seek out without ad spend — compounds credibility. I see it every week: first calls feel like third meetings because people already “know” me from the feed. That's pipeline acceleration you can't manufacture with spray-and-pray.How I'm applying it:Publish one deep, useful idea weekly (podcast or blog), then atomize it into shorts/snippets.Map content to buyer questions at each stage — not just features and benefits.Treat distribution like product: message-market-platform fit matters.Reputation Is an Outcome, Not a CampaignYou can't “protect” a reputation created by misaligned behaviour. The fix is boring and effective: give people a great experience, even if they never pay you. When you mess up, own it and make it right with the customer. Long term, that creates evangelists who sell for you when you're not in the room.Leadership: Listen 3–4x More Than You TalkMost first-time managers were promoted for personal performance, then fail by trying to clone themselves. Your actual job: discover each person's strengths and set the stage for them to win. That starts with questions and listening, not directives and dashboards.Tactical moves I'm stealing:1:1s that start with “What's the obstacle I can remove this week?”Role design around strengths, not generic job ladders.Clear team agreements on how we decide, communicate, and recover from misses.Values Are a Strategy“Who do we want to be?” is a filtering question, not a brand vanity exercise. Say who you serve — and who you don't. Declining misaligned work is scary in the short term and clarifying in the long term. Focus lets you super-serve your right audience and build a community that talks about you when you're not around.Platforms, Personal Brand, and the Attention RealityThere's no perfect platform. Pick your poison, set your red lines, and show up where your buyers are. A personal brand isn't about selfies and slogans; it's portable credibility. When someone tells me, “I feel like I already know you,” that's compounding trust.My simple brand loop:Publish (teach something real)Converse (listen to the market)Iterate (tighten the POV)Repeat (weekly forever)Work-Life Integration Beats BalanceBalance implies neat, equal slices. Real life is seasonal. Integration acknowledges that some weeks are family-heavy, some are ship-heavy, and your job is to avoid going “pot-committed” on a single lane for too long. I'm building guardrails: daily outside time, a hard stop twice a week, and one creative project that isn't monetized… yet.Key TakeawaysAI is a force multiplier for empathy when used for research and personalization.Switch from forcing stages to flowing with the buyer's river.Make content the connective tissue of your GTM; let teaching do the heavy lifting.Lead by listening; design roles around strengths.Say your values out loud and use them to focus your market.Build a portable brand that pre-loads trust.Integrate work and life; don't go pot-committed on one dimension.If this resonated, share the episode with a founder who's still “doing more” and getting less. Subscribe on your platform of choice, drop a review, and tell me one “river move” you're going to test this week. I read every note.Want more advice? Check out our ChangeMaker Leader Podcast Directory here. Membership Includes online leadership and personal branding course plus:1. Podcast Interview: One interview on the ChangeMaker Leader Podcast, so our community can get to know you.2. Transition Coaching Session with Leigh Mitchell, Founder & Brand Strategist for Leaders in Transition. 3. Monthly Peer Leader Support: Regular In-person and online mentorship from Leigh Mitchell and team with your fellow members.4. Courses & Membership Directory: You gain practical skills that strengthen your leadership and can connect with supportive peers through our member directory to grow your impact. 5. Leadership Retreats: Members leave each retreat feeling renewed with clearer focus, stronger connections, and practical ideas they can bring back to their work and community. (member pricing)6. AI Marketing Mastermind for Business Owners: Online AI Marketing Mastermind for Business Owners (preferred rates for members) with Susan Diaz7. Preferred Rates for Go-To-Market Coaching: with Dr. Jim Kanichirayil8. Leader DNA Branding & Tech Implementation Services: Preferred rate for Leigh Mitchell's strategy and execution services including group training options. 9. Private & Active WhatsApp Group for networking:  Connect with ChangeMaker Leaders to share resources and ask for advice, etc. 10. Mentor Matching: Get connected with a short to long-term mentor to ease you through your transition (6 weeks, 3 months to 6 months )  The ChangeMaker Membership is only $89 You're probably looking at this pricing and asking, “Can this really be true?”I want to assure you that, as a social-impact, values-driven ChangeMaker Leader, my goal is to help you first, before any money is exchanged. I want to remain affordable and accessible for leaders in transition.Will this pricing stay in place long-term? No, it is not sustainable forever. But for now, I want to support as many ChangeMakers as I can.Before you sign up: Let's have a phone call. I want to ensure this is the right fit for what you are currently tackling. Schedule a call with me here.  Support this podcast at — https://redcircle.com/the-changemaker-collective-podcast-for-future-ready-leaders/exclusive-content

 In This episode of The Kelly Roach Show, Kelly sits down with Natasha Willis, Co-Founder of School of Bots, to unpack what's actually working on Instagram in 2026: from DM funnels and ManyChat optimizations to ad strategies, content formats, and backend systems that convert attention into revenue. Natasha and her team have worked with industry leaders, helping generate over $97M in online growth. In this conversation, she breaks down how high-performing brands are replacing traditional funnels with conversation-driven conversions, why one-word CTAs still work, and how to optimize every step from content, to DM conversation, to the sale. You'll learn: The simple ManyChat tweaks that can triple conversions How to structure content and CTAs for non-followers How to blend organic content with paid ads for scalable growth The content formats that are winning in 2026 If you're posting consistently but not seeing the ROI you want from social media, this episode will fundamentally change how you think about Instagram as a growth engine. Timestamps: 04:40 – What a DM Funnel really is (and why it converts better than websites) 11:30 – The biggest ManyChat mistake most businesses are making 17:20 – Email-first vs. name-first: the data-backed shift 20:05 – New follower DM automations that are working now 23:40 – How to pre-qualify DM conversations at scale 26:00 – Organic content vs. paid ads: how they work together in 2026 29:30 – Trial reels, testing headlines, and scaling what works 32:20 – Do followers still matter?  35:10 – CTA strategies: why every post needs a next step Resources Mentioned: Connect with Natasha Willis on YouTube for tutorials, playbooks, and strategy breakdowns: https://youtube.com/@natashatwillis   Follow Natasha on instagram: https://instagram.com/natashatwillis Work with Natasha: https://schoolofbots.co 

Does the idea of using a marketing funnel for your esthetic practice confuse you?In today's episode, Andrea and Taleesa are going over marketing funnels, including how you can use them for your business to increase sales, common mistakes to avoid and actionable steps you can implement right away to start seeing results.Join both Andrea and Taleesa to get an in-depth look at the basics of marketing funnels and how to use them strategically to attract and convert clients to your medspa.If you enjoyed this episode please share, rate and review it!Also mentioned in today's episode:What is a marketing funnel? 6:56Core types of funnels for medspas 9:19Examples of how you can use funnels in your business 15:37Common funnel mistakes 39:14Links:Estie Social Suite:https://smithandcrawford.com/aesthetically-social-suite2026 Visibility Vault:https://smithandcrawford.com/visibility-vaultShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Your funnel isn't finished at checkout — and if that's where it stops, you're leaving profit on the table. In this episode, I break down the power of back-end marketing and how to turn buyers into repeat customers with simple, strategic touchpoints. From Hello Bars to intentional ad placements & captions inside your course framework, this is how you build a quiet, consistent profit engine that supports your main offer long after the sale. RESOURCES MENTIONED NOTE: Some links below contain affiliate/referral links. It is a way for this site to earn advertising fees by advertising or linking to certain products and/or services. DISCOUNT: Code for 30+ free days of Podcast Audio Hosting through Libsyn: bossgirl RESOURCE: Need a Podcast Editor? Hire mine & tell him I referred you…The Podcast Man WORK WITH ME: Back Pocket VIP Coaching YOUTUBE CHANNEL: Subscribe >> The House of Sugar Creek MY BOOK: Snag a copy! Pillars & Purpose: How to Build a Business That Works for You RESOURCE: Contract Templates for your Business YOUTUBE CHANNEL: Subscribe to the BGC YouTube Channel and listen to my episodes via YouTube! MY 90-DAY UNDATED PLANNER: Buy it here! RESOURCE: Receive 20% off your first month or your first year with Dubsado RESOURCE: Receive 50% off your first full year with FloDesk (+ a 14-day free trial) LEAVE A MESSAGE: Click Here SEARCH BAR CONFESSIONS: Starts at 13:15 BUSINESS NUGGET: Starts at 17:20 RESOURCE: Check out Hilma products – $10 off for ya! RESOURCE: The Clarity Catch-Up Mini Workbook (FREEBIE) RESOURCE: The Clarity Code (reflection deck) RESOURCE: The Clarity Shot EPISODES YOU MIGHT ALSO ENJOY... EPISODE 553 – THE REAL REASON YOUR GOALS AREN'T WORKING – AND WHAT TO DO INSTEAD EPISODE 544 – YOU'RE ALLOWED TO SAY NO EPISODE 504 – MAKING TIME FOR YOURSELF & MORE EPISODE 444 – YOUR MINDSET MATTERS EPISODE 404 – VULNERABILITY & HOW IT AFFECTS OUR POWER EPISODE 354 – YOUR BUSINESS, YOUR RULES EPISODE 304 – BEING REALISTIC IN BUSINESS EPISODE 254 – THE PAUSE OF 2020 EPISODE 204 – TIPS FOR HOSTING AN EVENT FOR CREATIVES EPISODE 154 – NITTY GRITTY INTERVIEW WITH BETH KIRBY (LOCAL MILK BLOG) FIND TAYLOR ONLINE... Blog – The House of Sugar Creek Instagram – @taylorlbradford Facebook – bossgirlcreative Pinterest – thehouseofsugarcreek TikTok – @taylorlbradford YouTube – The House of Sugar Creek YouTube – Boss Girl Creative

This week, the team sits down with Dylan Ander, founder of Heatmap and author of Billion Dollar Websites, to break down how modern ecommerce funnels are evolving and why many legacy playbooks are starting to crack. The conversation opens with Dylan's perspective on AI, trust, and synthetic content, and why brands may be heading back toward more human-led, harder-to-fake creative as AI becomes table stakes.From there, they unpack why traditional DR funnels are losing effectiveness, how homepage-style and “Trojan horse” landing pages are reshaping conversion behavior, and what operators need to rethink about how users actually move through sites today. Dylan shares lessons from Billion Dollar Websites, including how ecommerce brands can borrow from info funnels to monetize beyond products and increase LTV.The episode closes with a practical look at research and CRO systems - how to structure insights, prioritize tests, and turn qualitative signals into a clear experimentation roadmap - grounding the conversation in how operators can build strategies that reflect real buyer behavior as the landscape continues to shift.Check out the previous episode with Dylan: https://open.spotify.com/episode/3iwer8FNwuwzDDnAV5X7JV?si=3NJKr9aMQLun1qWQvegSYwFind more about Dylan: https://dylanander.com/Dylan's newsletter: https://dylanander.com/newsletterIf you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6Chapters:00:03:47 - AI Hot Takes00:24:49 - Info Funnels & Monetizing the Customer Journey00:39:13 - Research & The Billion Dollar Data Funnel00:55:35 - Deepening Customer Feedback Analysis01:10:40 - Testing Strategy & Evolutionary RedesignPowered by:Motion.⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trendsPrescient AI.⁠⁠⁠https://www.prescientai.com/operatorsRichpanel.⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsHaus.http://Haus.io/operatorsSubscribe to the 9 Operators Podcast here: https://open.spotify.com/show/5CMxGOODTOB4zRbq5oHAVm?si=b295b9c03e9a407cSubscribe to the Finance Operators Podcast here: https://open.spotify.com/show/3cqVNmmrYxgb5ohBhw8uvy?si=424001675b3b48faSign up to the 9 Operators newsletter here: ⁠https://9operators.com/⁠

From Funnels to Fortune: High-Ticket Mastery, AI, and Getting Into Affluent Rooms with Justin Benton In this powerful episode of Peak Performance Hacks, hosts Max Bergstrom and Jeff Feeling sit down with Justin Benton — Two Comma Club award winner, high-ticket sales expert, and partner to Russell Brunson — to unpack what it really takes to scale in today's AI-driven economy.Justin shares his journey from traditional sales and real estate into online funnels, high-ticket conversions, and elite partnerships. From telemarketing lessons and rejection resilience to AI optimization, affluent networking, and mapping out Vision 2026, this conversation is packed with real-world strategy, mindset shifts, and tactical insights for entrepreneurs ready to play a bigger game.If you're serious about scaling revenue, leveraging AI, and positioning yourself in rooms where real influence lives, this episode is a must-listen.

Subscribe to DTC Newsletter - https://dtcnews.link/signupThomas Robinson has helped build full‑funnel growth engines for brands like Tiege Henley and now Breath Death — where he's turning chaotic traction into scalable funnels and converting creator buzz into sustainable growth.For growth leaders scaling DTC with low‑AOV products.In this episode, Thomas breaks down:How YouTube influencer authenticity became a systematic funnel driver (not a one‑hit wonder).Why TikTok Shop is the top strategic revenue channel — and how it boosts Amazon performance.The three‑part funnel framework: Hook → Integration → CTA + cohesive landing page.Why psychographics beat demographics in creative.Omni‑channel retention: SMS, email, DM automations, WhatsApp.Who this is for: D2C marketers scaling early‑growth brands, content and performance teams, founders wrestling with low‑AOV CAC.What to steal:Turn creator moments into evergreen assets for Meta, TikTok, and YouTube.Build landing pages that mirror ad intent (don't lose momentum).Segment email/SMS flows by customer psychographic intent.Timestamps00:00 — Turning creator buzz into scalable growth02:00 — Why Breath Death chose TikTok Shop as a core channel04:00 — Gen Z targeting, nostalgia, and early audience signals06:00 — Learning from Liquid Death's polarizing brand strategy08:00 — Turning influencer moments into evergreen funnels10:00 — Structuring ads with hooks, integrations, and CTAs12:00 — TikTok Shop, Amazon halo effects, and channel synergy14:00 — Affiliate strategy from nano creators to macro partners16:00 — Why YouTube influencers compound better than paid ads18:00 — SEO, Reddit, and authority in AI-driven search20:00 — Scaling low-AOV products on Meta ads22:00 — Psychographics, motivations, and creative archetypes26:00 — Q4 growth, LTV focus, and retention strategy28:00 — Email, SMS, WhatsApp, and DM automation31:00 — Long-term brand storytelling vs direct response34:00 — Personalized landing pages and post-click experienceHashtags#dtcpodcast #dtcbrands #ecommercegrowth #tiktokshop #influencermarketing #creatorcommerce #brandstrategy #performanceads #youtubeinfluencers #affiliatemarketing #consumerbrands #foundermarketing #growthmarketing #directtoconsumer Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Episode 221 of The Hitstreak, a podcast where we talk about anything and everything!  This week we are joined by the Founder and CEO of Icon Funnels Consulting, Caesar Hernandez!Episode in a Glance:In this episode of The Hitstreak, I get to sit down with Caesar Hernandez, founder and CEO of Icon Funnels Consulting. We discuss the transformative power of sales funnels, the importance of authenticity in marketing, and the personal journey that led Caesar from the fitness industry to becoming a marketing strategist. The conversation highlights the significance of understanding your audience, building relationships, and the role of fatherhood in personal growth. Caesar shares insights on effective marketing frameworks and the importance of resilience in overcoming challenges. The episode concludes with a call to action for entrepreneurs to focus on solving problems for their clients and to embrace the journey of growth and learning.Key Points:- Understanding click funnels is crucial for effective marketing.- Sales funnels focus on guiding customers to a single purchase.- Personal struggles can lead to significant business insights.- Authenticity in marketing builds trust with the audience.- Networking is essential for business growth and opportunities.- Effective marketing frameworks can transform a business.- Understanding your audience is key to successful product launches.- Strategy is vital for overcoming business challenges.About our guest: Caesar Hernandez is the founder and CEO of Icon Funnels Consulting, a Nashville-based marketing and strategy firm dedicated to helping established brands scale through high-converting offers, funnels, and media. With a proven track record of driving measurable growth, Caesar has collaborated with industry leaders such as world-renowned motivational speaker Eric Thomas, fitness legend Tony Horton (creator of P90X), and Nashville real estate visionary Tony Giarratana. Known for his ability to turn powerful ideas into movements, Caesar combines strategic insight with creative execution to help brands stand out, grow faster, and become truly iconic. His work sits at the intersection of psychology, performance, and storytelling—transforming the way businesses connect with audiences and build lasting influence.Follow and contact:Instagram: @therealcaesarhernandeziconfunnels.comSubscribe to Nick's top-rated podcast The Hitstreak on Youtube: ⁠https://www.youtube.com/NickHite⁠rFollow and Rate us on Spotify: ⁠https://spotify.com/NickHiter⁠Follow and Rate us on Apple Podcast: ⁠https://podcasts.apple.com/NickHiter⁠Follow and Rate us on iHeartRadio: ⁠https://www.iheart.com/NickHiter

Welcome to the show. It is wild to think that it is almost the middle of January, and this year is already moving so quickly. With this being Capricorn season, now is the time to lean into discipline and put a strategy into action that helps you capitalize on every single moment.If you are looking to expand in Q1 or Q2 without experiencing burnout, we need to focus on getting the right eyes on your business and tightening up your systems. I do not believe in quick cash injections or building a house on quicksand; I am all about sustainability and ensuring your business can stand the test of time.In this episode, I am breaking down the three specific areas you need to focus on right now to build wealth and make this an income-producing year.In this episode, we cover:Traffic Expansion & Algorithm Training: Why having 500,000 followers means nothing if they aren't buying, and why five followers who purchase are far more powerful. I discuss why you should double down on just one platform (whether that is Substack, TikTok, or LinkedIn) to simplify your process if you feel like you are at a standstill.Funnel Optimization: How to use your sales funnel to nurture your audience and why understanding your open rates, click-through rates, and drop-off points is a total power move for your business.Authority Building in 2026: It is 2026, and people are tired of generic education and tips they can find anywhere online. I explain how to position yourself as an authority by being disruptive from a place of regulation—making your audience feel safe, seen, and heard while speaking directly to their desires.Sustainable Scaling: Why we must prioritize a cadence and operation style that aligns with your Human Design energy type so you don't expend energy in areas you aren't meant to be in.Resources & Links Mentioned:

Onlinebusiness 2026 – In dieser Folge zeige ich dir, was sich wirklich verändert – und was du JETZT anpassen musst: Warum KI Chance und Bedrohung zugleich ist Wie du deine Zahlungspläne optimierst Und warum wir momentan einen großen Anti-Nonsense-Trend sehen Wenn du wissen willst, was jetzt wirklich verkauft – die 7 Marketingstrategien für das neue Käufer-Mindset 2026 – dann hör jetzt genau hin! Du willst mit uns gemeinsam herausfinden, wie du deine Vision Zukunft werden lässt? → Dann sichere dir jetzt einen Platz für unser kostenloses Strategiegespräch. https://carolinepreuss.de/kostenloses-erstgespraech/ Du willst dir auf Instagram eine aktive, kaufkräftige Community aufbauen? → Melde dich zu Planbar Sichtbar an. Klick jetzt hier: https://carolinepreuss.de/planbar-sichtbar-angebot/ Plane, erstelle und vermarkte dein Online-Produkt mit ErfolgsKurs! → Setz dich jetzt auf unsere exklusive Warteliste für April 2026: https://carolinepreuss.de/erfolgskurs-angebot/ Du willst mit automatisierten Funnels endlich konstante, planbare Monatsumsätze kreieren? → Buch jetzt dein kostenloses Beratungsgespräch für unser brandneues Programm Souverän Skaliert 2.0: https://carolinepreuss.de/souveraenskaliert/ Neu: 0 € Trend-Report: 5 wichtige Veränderungen, damit jeder Instagram-Post sofort verkauft! → Melde dich jetzt für 0 € an: https://carolinepreuss.de/ig-webinar/ Go For It ist der Business Podcast für alle Selbstständigen und UnternehmerInnen, die ein profitables Online-Business aufbauen wollen. Caroline Preuss gibt in ihrem Business Podcast ihr erprobtes Wissen rund um Marketing, Social Media, Onlinekurse und Community-Aufbau auf Instagram weiter – ausführlich und Schritt für Schritt, damit du entspannt mit deinem digitalen Business sichtbar wirst und und deinen eigenen Onlinekurs erfolgreich vermarktest.

YouTube funnels are the key to making consistent sales in your business... without constantly having to sell. In this video, I'll share three simple YouTube funnels with you, that you can set up this year to turn your channel into a sales machine. Whether you're building your list, creating playlist funnel, or using the backstage funnel that I teach in Video Brand Academy, I'll break down exactly how to make your content do the selling for you. Ready to grow your audience AND your business?REGISTER FOR THE 'ALL IN ON YOUTUBE 2026' WORKSHOP: https://videobrand.link/workshop⭐️ Turn your YouTube channel into a sales funnel! Get Meredith's YouTube Funnel Playbook here: https://videobrand.link/playbook

In this episode El Bandido continues our Deer Foundation series, part of our Whitetail Strategies series, by reviewing a new book, The Total Deer Hunter Manual by Field & Stream. This has been fun to go through as it contains 301 essential skill for any deer hunter. We'll review the skills together and see what we can learn, where we have common ground and where perhaps we may have a different… Source

Unlocking Virality: The Secrets to Going Viral with Austin Armstrong. In this episode, Austin Armstrong, creator, strategist, and author of 'Virality: Your Playbook for How to Use AI and Social Media Marketing to Go Viral and Get Paid,' shares insights on creating content that garners massive engagement. He discusses strategies for generating intrigue through titles, the importance of broad content, and constructing a successful content funnel. Armstrong delves into the concept of 'ethical clickbait,' the importance of authenticity, and how leveraging AI tools can enhance content creation. He also emphasizes the significance of using new forms of lead magnets like micro SaaS tools.  00:27 Meet Austin Armstrong: The Viral Content Expert 01:00 Secrets to Going Viral: Intrigue and Broad Appeal 04:06 The Power of Broad Content and Funnels 07:10 Crafting Content Strategies: Testing and Iteration 11:22 The Importance of Hooks and Curiosity Gaps 15:00 Balancing Authenticity and Strategy 20:35 Choosing the Right Social Media Platform  23:34 Leveraging AI for Content Strategy 31:09 The Future of Lead Magnets: Micro SaaS  37:26 Final Thoughts and Inspirations This is the Brands On Brands Podcast with Brandon Birkmeyer www.brandsonbrands.com Don't forget to get your own personal branding scorecard at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter

If your lead magnet is a beautifully designed PDF that no one reads, congratulations—you're normal. Also: that thing isn't working anymore. In this episode, Maeve Ferguson explains why traditional lead magnets are failing and how diagnostic assessments can attract better leads, pre-sell your expertise, and stop wasting your time on bad-fit prospects. https://www.theagentsofchange.com/611 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

Ever feel torn between building evergreen funnels or running live launches — like you have to choose one and commit forever?In today's episode, I'm breaking down one of the biggest questions coaches and service-based entrepreneurs ask me: Should I go evergreen, or should I focus on live launches? The answer might surprise you — because the real magic isn't choosing one. It's learning how to use both strategically.I've built seven-figure businesses using evergreen systems and live conversion events, and in this episode, I walk you through exactly how I combine them into a sustainable hybrid model that creates predictable revenue and exciting cash infusions — without burnout.We'll unpack what evergreen really means, why cohort-based programs often limit growth, how live launches activate warm audiences, and how to layer conversion events on top of evergreen funnels for consistent momentum.If you want stability and spikes, systems and soul — this episode is for you.Topics covered in this episode:What evergreen funnels actually are (and what they aren't)The difference between evergreen, cohort-based programs, and live launchesWhy cohort models can quietly limit your revenue and momentumHow live launches act as conversion accelerators — not replacementsWhy evergreen systems flatline when you stop showing up liveHow I structure my hybrid evergreen + live launch modelWhat buyer activation events (BAEs) are and why they workHow to create baseline revenue and predictable cash infusionsWhy urgency and community still matter in automated businessesHow to scale sustainably without burning out or overcomplicating your businessResources from this episode:Therapreneur: A Therapist's Guide to 3x Your Therapy IncomeThe Coach IntensiveEnter The Podcast Giveaway for the chance to win one of Carly's digital products: https://thethrivingtherapreneurpodcast.com/reviewsRelated episodes you might enjoyMarketing Strategies for Therapreneurs to Get More Coaching Clients [Ep 20]CONNECT AND WORK WITH CARLY

Rob Anspach interviews Bryan Eisenberg about AI slop, being hyper intentional, original stories, belief statements, conversion rate optimization, and having empathy. The post Ep 377 – Less Funnels, More Stories first appeared on Rob Anspach's E-Heroes.

Hast du auch das Gefühl, die Welt steht irgendwie still und gleichzeitig bricht sie an allen Ecken auseinander? Krieg, Wirtschaft, Politik, Klima, KI – kein sicherer Boden mehr. Und genau das spüren auch deine KundInnen. 2026 ist nicht nur wirtschaftlich eine neue Zeitrechnung. Es ist psychologisch ein ganz anderer Markt mit völlig neuen Spielregeln. In dieser Folge spreche ich über die Ängste, die keiner ausspricht – aber alle spüren. Und ich zeige dir, wie du dein Business 2026 trotzdem stabil aufstellst. Du willst dir auf Instagram eine aktive, kaufkräftige Community aufbauen? → Melde dich zu Planbar Sichtbar an. Klick jetzt hier: https://carolinepreuss.de/planbar-sichtbar-angebot/ Plane, erstelle und vermarkte dein Online-Produkt mit ErfolgsKurs! → Setz dich jetzt auf unsere exklusive Warteliste für April 2026: https://carolinepreuss.de/erfolgskurs-angebot/ Du willst mit automatisierten Funnels endlich konstante, planbare Monatsumsätze kreieren? → Buch jetzt dein kostenloses Beratungsgespräch für unser brandneues Programm Souverän Skaliert 2.0: https://carolinepreuss.de/souveraenskaliert/ Du willst mit uns gemeinsam herausfinden, wie du deine Vision Zukunft werden lässt? → Dann sichere dir jetzt einen Platz für unser kostenloses Strategiegespräch. https://carolinepreuss.de/kostenloses-erstgespraech/ Go For It ist der Business Podcast für alle Selbstständigen und UnternehmerInnen, die ein profitables Online-Business aufbauen wollen. Caroline Preuss gibt in ihrem Business Podcast ihr erprobtes Wissen rund um Marketing, Social Media, Onlinekurse und Community-Aufbau auf Instagram weiter – ausführlich und Schritt für Schritt, damit du entspannt mit deinem digitalen Business sichtbar wirst und und deinen eigenen Onlinekurs erfolgreich vermarktest.

When growth stalls, it's time to get personal.  Ever felt like you've done all the "right" things in your business, but your results don't add up? You're not alone. In this episode of Your Passion, Purpose, and Personal Brand, host Lisa McGuire sits down with business strategist Maeve Ferguson to challenge everything we've been told about marketing funnels, freebies, and formulas. They explore the quiet revolution happening behind the scenes that few people know about yet. It's one driven by data, dignity, and diagnostics. This is not another pep talk. This is a call to alignment. You'll learn why personalization is the new currency in business, how traditional funnels are quietly failing, and what it really takes to attract high-level clients without selling your soul (or your calendar) to outdated discovery calls. Maeve reveals how entrepreneurs are collapsing months of guesswork into clarity by transforming their intellectual property into score-based diagnostics that do more than convert. They connect. If you've ever whispered to yourself, "I know I'm meant for more...but I don't know where I lost the map," this conversation is your compass. KEY TAKEAWAYS Traditional funnels are outdated. Today's audiences crave personalization. Diagnostic assessments segment leads for higher precision and conversions. Mass emails and checklist freebies often repel rather than attract. Your audience's sophistication has evolved. It's time your strategy does too. Diagnostics let you identify who's truly ready and willing to buy. Rich niche positioning attracts elevated clients and filters out misaligned ones. Mapping your IP (yes, you have it) gives clarity, confidence, and authority. AI and mediocrity are flooding the market. Your differentiation is being real. When you stop chasing and start aligning, sales become symphonic. Success is not about "doing more." It's about becoming more of who you are.   CONNECT WITH MAEVE LinkedIn Profile: https://www.linkedin.com/in/maeveferguson/ Instagram Profile: https://www.instagram.com/iammaeveferguson/ Website: www.maeveferguson.com  CHECK OUT MAEVE'S FREE RESOURCE: https://www.impactscoreassessment.com   CONNECT WITH LISA Beyond the Transaction Mastermind -  Apply to join the group: https://beyondthetransactionmm.com/register Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe  Freedom Reset: Your Next Steps to Realignment  Register: https://go.lisamcguire.com/freedom-reset  Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist  Ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155  Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/   

Most coaching gyms add just five clients a month—but the world's best fitness facilities are consistently adding more than 20 with stellar sales systems.In this episode of “Run a Profitable Gym,” Chris Cooper analyzes the data behind top-performing marketing funnels, and he reveals which tactics landed these owners on our Top 10 leaderboards, from instant lead follow-up to simplified booking procedures, consistent organic marketing, airtight lead nurture and sales practice reps.You'll also learn how mentors help gym owners identify weak spots in their funnels and tighten their systems so they can add large numbers of ideal clients month after month.Tune in to discover exactly how elite gyms around the world are generating more leads, booking more appointments, increasing show rates and closing more high-value sales.Get Coop's “Generate 30 New Leads in 30 Days” guide in Gym Owners United, linked below. LinksGym Owners UnitedBook a Call1:49 - Marketing and sales leaders7:33 - Strong systems10:37 - Lead nurture11:49 - Events and niches13:00 - Consistency and tracking metrics

Top-producing team leader and industry veteran Tina Caul joins the REDX Podcast to deliver a no-fluff breakdown of what today's agents must do to regain control of their business. From mastering expired listings to building predictable funnels and creating real leverage, Tina reveals the exact systems and mindset shifts behind her 800-transaction years and 14 streams of income. She cuts through the noise to show agents how to replace chaos with clarity—and build a business that never goes backward.Here's what you will discover in this episode…You will learn how to build a predictable sales funnel that stops your business from feeling volatile.You will hear Tina's proven expired-listing script that creates instant trust, reduces resistance, and opens the door to appointments.You will understand how leverage and consistency—not motivation—create long-term wealth and stability in real estate.JUMP TO THESE TOPICS

Why Physical Touchpoints Are Beating Funnels at Customer Retention EP331 of Profit With A Plan Podcast Released Date: December 16, 2025   Guest:  Mark Stern, founder and CEO of Custom Box Agency Host: Marcia Riner, Business Growth Strategist, Infinite Profit®  

Show Summary: In this episode of Grow My Accounting Practice, we sit down with Justin Allan Montgomery, founder of ProCourseStart, to unpack how professionals can scale an eight-figure continuing education (CE) business—without fancy funnels or marketing gimmicks. Justin shares why accountants are uniquely positioned to launch CE businesses as a powerful passive income stream and explains how this model helps break the time-for-money trap that keeps many firm owners overworked and capped on income. He also dives into the growing role of AI in accounting and other professional fields, outlining how a CE business can serve as a financial hedge—building redundancy, resilience, and long-term stability into your career. Throughout the conversation, Justin walks through the general process of starting a CE business, what it actually takes to get one off the ground, and why trust-based education—not influencer marketing—is the key to sustainable success. He closes by revealing just how lucrative a CE business can be for professionals who package their expertise the right way. If you're an accountant looking to scale beyond billable hours, future-proof your income, and monetize your knowledge without burning out, this episode is a must-listen.   LinkedIn:  https://www.linkedin.com/company/procoursestart/ Facebook: https://www.facebook.com/people/Pro-Course-Start/61574146510784/ Instagram:https://www.instagram.com/procoursestart25/ YouTube:https://www.youtube.com/@ProCourseStart TikTok:https://www.tiktok.com/@procoursestart   Corporate Partner: Profit First App Version 2.0 is here!  More Education. More Functionality. More Profit!

2025 war das Jahr, in dem ich alles umgekrempelt habe: Ich bin raus aus dem Tagesgeschäft. Kein ständiges Mikromanagement mehr, keine Notfall-Sprints, keine To-do-Listen bis Mitternacht. Stattdessen: Ein neues Rollenverständnis. Von der operativen Unternehmerin zu Investorin & Strategin Ich könnte finanziell längst in Rente gehen. Und genau das ist die neue Freiheit: Ich muss nicht mehr. Ich darf entscheiden. In dieser Folge nehme ich dich mit hinter die persönlichen Kulissen von 2025 – inkl. meinen 4 großen Learnings! Du willst mit uns gemeinsam herausfinden, wie du deine Vision Zukunft werden lässt? → Dann sichere dir jetzt einen Platz für unser kostenloses Strategiegespräch. https://carolinepreuss.de/kostenloses-erstgespraech/ Du willst dir auf Instagram eine aktive, kaufkräftige Community aufbauen? → Melde dich zu Planbar Sichtbar an. Klick jetzt hier: https://carolinepreuss.de/planbar-sichtbar-angebot/ Plane, erstelle und vermarkte dein Online-Produkt mit ErfolgsKurs! → Setz dich jetzt auf unsere exklusive Warteliste für April 2026: https://carolinepreuss.de/erfolgskurs-angebot/ Du willst mit automatisierten Funnels endlich konstante, planbare Monatsumsätze kreieren? → Buch jetzt dein kostenloses Beratungsgespräch für unser brandneues Programm Souverän Skaliert: https://carolinepreuss.de/souveraenskaliert/ Go For It ist der Business Podcast für alle Selbstständigen und UnternehmerInnen, die ein profitables Online-Business aufbauen wollen. Caroline Preuss gibt in ihrem Business Podcast ihr erprobtes Wissen rund um Marketing, Social Media, Onlinekurse und Community-Aufbau auf Instagram weiter – ausführlich und Schritt für Schritt, damit du entspannt mit deinem digitalen Business sichtbar wirst und und deinen eigenen Onlinekurs erfolgreich vermarktest.

Complimentary Business Strategy Consultation here: https://calendar.app.google/VNeiGZ5Sd9oLUhac8 If you're a counsellor, psychologist, or social worker in private practice and you feel overwhelmed, stuck, or like you're doing “all the right things” but still not seeing consistent bookings or income, this episode is for you. In this episode of the Private Practice Podcast, Dr Brooklyn Storm unpacks what actually needs to be in place to minimise overwhelm and maximise results in your private practice, without burning out or constantly chasing the next strategy. This episode goes beyond surface-level advice.   You'll learn why overwhelm is often not a time or motivation problem, but a missing structure, identity, or foundation problem in your business. Brooklyn walks you through the essential systems, processes, policies, planning, and identity shifts that support profitability, sustainability, and a sense of safety in your practice. This is especially relevant if you're newly qualified, transitioning into private practice, or have been running a practice for a while but feel like you're winging it and hoping things will work out.   You'll also hear real-world insights into why businesses stagnate, why marketing can feel exhausting when foundations are missing, and why simplifying your offerings often creates better results than adding more. This episode connects the mind, business, and spirit of private practice and explains how identity, energy, and structure work together to create momentum, clarity, and confidence.   If you've ever thought about pausing your practice because it “isn't working,” this episode will help you see what's really happening and what to focus on instead. If you want personalised guidance and clarity for your own private practice, you can book a   Complimentary Business Strategy Consultation here: https://calendar.app.google/VNeiGZ5Sd9oLUhac8 This short call is designed to help you identify what's missing, what to prioritise, and where your biggest opportunities are right now.   Timestamps: 00:00 Welcome to the Private Practice Podcast 00:22 Introduction to Practice Momentum and business support 02:54 Why private practice feels overwhelming without foundations 07:27 Auditing systems, processes, and structures 08:58 Compliance, policies, and common mistakes therapists make 11:39 Systems for payments, boundaries, risk, and data protection 14:33 The cost of over-subscribing to tools and software 16:22 Paper vs digital systems and privacy responsibilities 19:03 Business foundations you must have in place 20:24 Why planning changes everything 22:32 Marketing plans and why doing everything doesn't work 23:48 KPIs and understanding what to track 25:20 Profit planning and creating financial safety 28:00 Burnout, one-to-one work, and business development 30:06 Why pausing your practice costs you future clients 33:06 Identity, energy, and how you show up in business 3 9:20 Letting go of stories that keep you stuck 49:19 Overgiving, people-pleasing, and boundaries in private practice 57:27 Simplifying your business to get better results 1:05:08 Fees, safety, and trusting yourself 1:15:23 Funnels, pathways, and why results take time 1:32:03 Why consistency matters more than urgency 1:41:08 Identity as the driver of business results 1:51:38 Energy management vs time management 1:57:07 Mind, business, and spirit in private practice 2:00:00 Final reflections and next steps   Mini FAQ: Who is this episode for? This episode is for Australian counsellors, psychologists, and social workers who are starting or growing a private practice and want less overwhelm and more consistent results. Is this relevant if I already have clients? Yes. Many therapists have clients but still lack systems, profit planning, and foundations that support sustainability and growth. Do I need to change everything in my business? No. This episode explains why refinement and simplification often create better outcomes than adding more strategies. How can I get personalised help? You can book a Complimentary Business Strategy Consultation here: https://calendar.app.google/VNeiGZ5Sd9oLUhac8      private practice overwhelm, private practice systems, therapist business foundations, counsellor private practice Australia, psychologist private practice tips, social worker private practice, private practice planning, therapy business structure, private practice profit planning, therapist burnout prevention, private practice compliance Australia, therapist business strategy, private practice identity work, therapist marketing foundations, private practice KPIs, therapy business growth, starting a private practice Australia, private practice confidence, therapist mindset business, private practice support

With so many ways to make money online, many founders and creators have lost sight of the most powerful one: email marketing. John Ainsworth, founder of Data Driven Marketing, says you're leaving tons of money on the table if you're not doing it well. John is back on the pod to share his best tips and tactics on landing pages, upsells, lead magnets, and more. You might want to take some notes for this one! LINKS Rolodex Marketing Resource (https://docs.google.com/document/d/1jRV_ncgCWAMRB7tZZtnO7x0Tn5sE46-tYkwN6paVG3A/edit?tab=t.0) Free Email Marketing Resources (https://datadrivenmarketing.co/resources/) John's Podcast: The Art of Selling Online Courses (https://www.youtube.com/@john_ainsworth/videos) Meet John and other location-independent founders inside Dynamite Circle (https://dynamitecircle.com/) Hang out exclusively with 7+ figure founders (https://dynamitecircle.com/dc-black) Get 2 months of Perspective AI FREE with promo code TMBA (https://getperspective.ai/tmba) Share your thoughts about the podcast (https://getperspective.ai/interview/tmba-feedback) [takes 2 minutes] 22 FREE business resources for location-independent entrepreneurs (https://tropicalmba.com/resources) CHAPTERS (00:02:11) Email Marketing: A Must-Have Money Maker (00:11:50) 15 Steps to a High-Converting Landing Page (00:19:18) Do Webinars Still Work in 2026? (00:24:09) What Makes a Great Lead Magnet (00:29:09) The Power of Order Bumps and Upsells (00:36:58) How to Use AI to Improve Your Funnels (00:40:45) How to Make Extra Money with Trip Wires (00:44:37) Rapid-Fire Email Tips for 2026 (00:50:49) How John is Running His 7-Figure Agency CONNECT: Dan@tropicalmba.com Ian@tropicalmba.com Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: Marketing to High-Dollar Clients (https://tropicalmba.com/episodes/marketing-to-high-dollar-clients) 6-Figure Sales Expert Calls You Out (Don't Keep Doing This in 2026) (https://tropicalmba.com/episodes/dont-keep-doing-this-2026) 8 Simple Steps for Improving Your Sales Funnel (https://tropicalmba.com/episodes/john-ainsworth-sales-funnel)

Are you about to become invisible in the new era of dental marketing and AI? In this episode, Dr. Anissa Broussard shares how she went from a small island practice in Jamaica to leading a top dental marketing and AI agency built by a dentist, for dentists. If you're tired of being the best-kept secret in your city, this conversation is your roadmap.Dental marketing for dentists has shifted dramatically, and practices now need more than traditional dental marketing or basic dental practice marketing to stay competitive. Working with a specialized dental marketing agency can help dentists implement modern strategies like AI dental marketing, social media for dentists, and funnels for dentists—all designed to attract the right patients and create predictable dental practice growth. These tools make it easier to connect with people, build trust, and grow my dental practice without relying on discounts or outdated tactics.In today's landscape, marketing for dentists must include intelligent systems, automation, and platforms like ChatGPT for dentists to streamline communication and increase conversions. Leaders such as Dr. Anissa Broussard and her agency Digital Floss are setting the standard for what effective, authentic, and future-proof dental marketing looks like. By combining brand storytelling, omnichannel content, and AI-driven optimization, dentists can elevate their visibility, strengthen their reputation, and drive sustainable growth in any market.Chapters (Timestamps)00:00 Intro & why this conversation matters for dentists00:56 Who is Dr. Anissa? From dentist to marketing expert02:10 Getting bored with clinical dentistry & the legacy question03:18 Writing the book, starting the podcast & first Facebook course04:30 Working with Russell Brunson, funnels & becoming “the dentistry funnels girl”06:20 From coaching to software: Delivering Well + Dentalflix07:22 The birth of Digital Floss & “my last gift to the industry”08:26 Built by a dentist: why that changes everything in an agency10:20 Growing up in New Orleans & the Popeyes story that shaped her leadership13:20 Core lesson: “Take care of people and they'll take care of you”15:15 How belief, leadership and seeing people's future selves drives coaching16:15 The crazy early story with Go High Level & being “8 years too early”18:48 Behind the scenes: daily meetings with developers & building AI tools20:10 Custom AI ambassadors in the doctor's own voice (and why it matters)22:03 Let AI handle follow-ups so your team can focus on real relationships23:11 Biggest mindset blocks dentists have with social media & content25:45 “I don't want other dentists to think I'm showing off” – visibility fears29:07 What being a real dentist lets Anissa do that agencies can't31:20 Brand, KPIs, NLP and the psychology of conversion for dentists34:02 Why she refuses to build brands like Neiman Marcus with a Dollar Store site35:12 The full modern stack: social, funnels, SEO, AI, reviews & omnipresence37:54 How Instagram, Google and AI labs now read your content everywhere40:00 Funnels vs websites (and why ads shouldn't go to your homepage)41:16 The coming AI shift: why some practices will disappear from recommendations43:05 How early adopters are winning top spots without SEO or massive ad spend45:08 One dental marketing myth that must die: “You have to discount”48:00 Moving patients from price-shopping to “I'm not going anywhere else”50:00 Anissa's most underrated tactic for dental practices right now51:21 If she lost everything: how she'd rebuild a practice in 30 days53:00 Strategic alliances, study clubs, and relationship-driven growth55:02 How to work with Digital Floss & what happens on the first call56:35 Final thoughts: don't coast into the AI era—lead it

In this episode, the speaker reveals why most entrepreneurs lose the game long before strategy even matters, arguing that business—like athletics—is ultimately won in the mind. Through stories, frameworks, and hard-earned lessons, he breaks down the mental game of reframing failure, building unseen skills in the dark, visualizing success, and strengthening self-image so that pressure doesn't crush you but elevates you. It's a powerful reminder that setbacks are inevitable, but so is success—if you train your mind to rise when it counts.   "If you're currently in fear or you're currently beating yourself up, how can you flip the script? And it's not about positive thinking, but it's just about neutralizing your thinking, neutralizing the emotions, shifting your own kind of belief and reframing how you think"   Key takeaways: Failure is inevitable—but so is success: How you mentally reframe setbacks determines whether you move forward or stay stuck in self-doubt.  Reframing is the first pillar of the mental game: Tony Robbins' State → Story → Strategy framework helps neutralize emotions and shift beliefs when pressure hits.  Skill-building in the dark is what makes you great: Confidence comes from practicing when no one is watching—developing speaking, selling, leadership, and fulfillment skills.  Chasing new tactics is a distraction from real mastery: Funnels, ads, and tools don't matter unless you've built the underlying skills that actually make them work.  Visualization is a powerful training tool: Mentally rehearsing "money-making moves" (calls, webinars, sales, delegation) primes your subconscious for better performance.  Your self-image sets your ceiling: You act and perform based on what you believe about yourself—so upgrading your inner identity is non-negotiable.   Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland  

In this episode, we're diving deep into the exact system I used to go from empty RSVP lists to waitlists all without relying on daily posting or exhausting social media efforts.If you've ever poured your heart into planning a retreat, workshop, or event and heard more “Oops, I forgot!” than “I'm in!” then this episode is for you. I'm sharing the proven ads + funnel strategy that transformed how I promote events (and how my Latina clients do the same).Whether you're planning a wellness retreat, community workshop, or a local pop-up — this system will help you fill your events with aligned, excited attendees who actually show up.

Kimberly Brown shares practical steps on how to take charge of your career and steer it with intention.— YOU'LL LEARN — 1) The framework for improving your reputation 2) How to cultivate relationships that advance your career3) How to identify and amplify the one thing that makes you stand outSubscribe or visit AwesomeAtYourJob.com/ep1116 for clickable versions of the links below. — ABOUT KIMBERLY — Kimberly Brown is a globally recognized career and leadership strategist, bestselling author, and international keynote speaker. As the founder and CEO of Brown Leadership®, a premier learning and development firm, she helps mid-career and senior professionals amplify their brands, accelerate growth, and drive performance. Her bestselling book, Next Move, Best Move: Transitioning Into a Career You'll Love, has empowered thousands to take control of their careers with strategy and confidence. She also hosts the Your Next Move Podcast, where she shares actionable insights on career advancement. A trusted expert, Kimberly's work has been featured in The Wall Street Journal, Harvard Business Review, Forbes, CNBC, NPR, and more. Find her online at kimberlybonline.com and brownleadership.com and follow her (@kimberlybonline) on LinkedIn, Facebook, Instagram, and Threads. • Book: Next Move, Best Move: Transitioning Into a Career You'll Love• Website: BrownLeadership.com• Website: KimberlyBOnline.com— RESOURCES MENTIONED IN THE SHOW — • Past episode: 686: How to Make Your Next Career Move Your Best Move with Kimberly Brown• Past episode: 1054: Maximizing Your Pipelines and Funnels of Opportunity with Kara Smith Brown• Tool: ClickUp— THANK YOU SPONSORS! — • Vanguard. Give your clients consistent results year in and year out with vanguard.com/AUDIO• Quince. Get free shipping and 365-day returns on your order with Quince.com/Awesome• Taelor. Visit Visit taelor.style and get 10% off gift cards with the code PODCASTGIFT• Cashflow Podcasting. Explore launching (or outsourcing) your podcast with a free 10-minute call with Pete.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In the second half of Lauryn's conversation with marketing expert Ryan Rieder, they shift from lead behavior and AI into a bigger, more powerful discussion: what the future of marketing will actually look like. As AI becomes standard and consumer behavior continues to evolve, funnels are losing their influence, trust is becoming the currency, and personal brand is emerging as the most important marketing strategy for practice owners. This episode explores how community, authenticity, and consistent human connection are reshaping how people make decisions in 2027 and beyond.Lauryn and Ryan break down the rise of the “messy middle,” why reactivations are increasing with print newsletters, how workshops and in-person experiences are changing, and why being known, liked, and trusted will matter more than any ad strategy. If Part 1 explained why lead behavior has changed, Part 2 dives into what to do next—and how to position your clinic and brand for the new era of marketing.Key Takeaways:The strongest marketing strategy of the future is community, not funnels. As consumers become more skeptical of being sold to, trust, belonging, and personal brand will outperform traditional lead-generation tactics.The “messy middle” explains today's nonlinear buying behavior. People now require multiple platforms, repeated exposures, and varied touchpoints before making a decision—making consistency more important than conversion tricks.Print newsletters and human connection are making a comeback. Physical, tangible touchpoints create unusually strong recall and retention, especially in a digital world saturated with automated content.AI will streamline tasks, but authenticity will be the differentiator. Practices that pair AI efficiency with genuine, relatable human presence will dominate the next phase of patient engagement and brand loyalty.About the Guest:Ryan Rieder is a leading marketing strategist and CEO specializing in lead generation, AI-driven systems, and high-volume patient acquisition for chiropractic and healthcare clinics. Known for his data-driven approach to understanding human behavior and conversion psychology, Ryan helps practices optimize their lead flow, improve follow-up processes, and implement cutting-edge AI technologies. His work bridges the gap between traditional marketing and the emerging AI-powered future, giving providers clear, actionable tools to grow sustainably.Tired of Missing Calls & Nobody Following Up on Leads? Get ReceptionAIRole-play Day 1 and Day 2 consults with AI. Get instant feedback, AI reports, transcripts and world-class training videos and scripts - everything you need to master new patient conversions with The AI Conversion CoachFollow Dr. Ryan: Website | YouTube | Instagram | Twitter DC Practice Growth Podcast: Apple | SpotifyResources:Join The Uncharted CEO: An 8-week immersive experience for...

You know that massive to-do list in your head? All those things you're "supposed" to do as a freelancer? New website. Social media content calendar. Cold outreach. Warm outreach. Lead magnets. Funnels. Pricing revamp. Recurring revenue package. Portfolio update. It's overwhelming as hell. And oh by the way, 99% of that list doesn't matter right now. Because your income isn't capped by all those things. It's capped by ONE thing. One bottleneck. This is something called the Theory of Constraints, and it's the simplest framework I've ever seen for giving yourself a raise as a freelancer. Your business has exactly ONE constraint holding you back right now. Maybe it's time (you're booked solid but can't take on more clients). Maybe it's lead generation (nobody knows you exist). Maybe it's sales (you get inquiries but can't close them). Maybe it's your average client value (everyone's worth $1,000 when they should be worth $5,000). Maybe it's fulfillment (clients leave unhappy and never refer you). Once you identify that ONE constraint and fix it, you get a raise. Sometimes a massive one, like 20%, 30%, even 50%+ in a year. Then a new constraint pops up. You fix that one. Yay, you just got another raise! It's literally whack-a-mole with your income, except every time you whack one you make more money. In this episode, I walk you through: The exact framework for identifying YOUR constraint The five core functions every freelancer needs to master (in order) The most common bottleneck for six-figure earners The "Hormozi Holy Trio" that holds most freelancers back How fixing one simple number can give yourself a 4x raise This is one of those episodes where if you actually apply what's in it, you'll look back in 6-12 months and realize it changed everything. For full show notes, visit https://6figurecreative.com/389

In this episode of the Coaches Compass, Mike breaks down 4 different funnels that you can use to scale your coaching business to various levels. Whether you're trying to maintain at consistent $10k months or if you have aspirations of scaling to seven figures and beyond, this episode will explain the funnels and systems to make it happen. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

Today we are giving y'all an update on our Iowa trip so far! We have been having a ton of great buck encounters - and in this episode we break down what has been working, what hasn't, and what ajustments we are making mid-trip to hopefully punch a tag. Got a question for the show? Submit a listener Q&A form - https://l.linklyhq.com/l/1uMXP Grab some Southern Outdoorsmen merch here - https://l.linklyhq.com/l/1u4aK Join Woodsman Wire - https://l.linklyhq.com/l/1u4aR Use the promo code “southern” for a discount on your OnX Hunt membership here - https://l.linklyhq.com/l/1tyfm Use code SOUTHERN10 for a discount on Outdoor Edge Knives - https://linkly.link/2EvPX Check out Latitude Outdoors for your mobile hunting gear - https://2ly.link/1zVDI Use code TSOP15 for a discount on Mossy Oak - https://linkly.link/2ERb8 Save 10% on your next Vortex Optics order at eurooptic.com using the Promo Code “southern10” - https://2ly.link/1wyYO Use code SOUTHERN20 for a discount on all vortex apparel, including eyewear Use code “SOUTHERN25” for a discount on Houndstooth Game Calls: https://2ly.link/24tFz Have you tagged a deer using something you heard on the show? Submit your listener success story here - Share Your Story Here Come chat with us on our Thursday Hunter Hangouts! Join our patreon - https://l.linklyhq.com/l/1uMXU NOTE: Not all advertisements run on this show are endorsed by The Southern Outdoorsmen Podcast unless an ad is read by one of the hosts.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Join the Daily Sales IncubatorIf it feels like nothing in your business is working anymore, you're not alone—and you're not crazy.In this episode, I'm breaking down the eye-opening results from a recent survey of hundreds of online business owners—results that revealed one staggering truth: 91% of respondents feel lost, stuck, or uncertain about what's actually working in their business right now.We'll unpack the real reasons behind this widespread burnout and confusion (hint: it's not your fault), the massive shift that's happening in the online business landscape, and the exact framework I'm using—and teaching—to help business owners not just survive this new era, but thrive.This isn't about tweaking your funnel or posting more content. It's about rewiring your business for trust, connection, and sustainability—before it's too late.What You'll Learn:Why traditional marketing tactics are failing—and what's replacing themThe “trust recession” and how it's quietly killing conversionsThe 3-pillar system I'm using to generate daily sales (without burning out)Why automation isn't the answer—and what to focus on insteadHow to build real connection at scale in the age of AIResources Mentioned:Join the Daily Sales IncubatorKey Quotes:“It's not that you're doing something wrong—it's that the entire landscape has changed.”“Marketing doesn't create trust. Relationships do.”“We've hit peak content. The only thing that stands out now is connection.”“Funnels are linear. Flywheels create momentum that compounds.”Find Us: Website: ruthsoukup.comInstagram: @ruthsoukup