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In this podcast, Robyn Itule, the Director of Marketing for Fennemore Craig, discusses how to future-proof your law firm with brand as a business strategy. View full show notes here.
Robyn Itule, Senior Manager of Brand, Content, and Communications at Insight, joins the Content Pros Podcast to discuss the unlikely source for your best content and the dangers of being too present. Special thanks to our sponsors: Oracle Marketing Cloud Uberflip: Flip the Switch ClearVoice Convince & Convert: The Business of Story In This Episode How learning leads to conversations and sales Why meaningful content means connecting your readers to meaning that you define How the industry you're working with leads to different approaches to content Why measuring successful content means looking as far into the funnel as possible How focusing on the now of content leads to complicated contradictions down the line Resources Robyn Itule on Twitter: @RCItule Insight Technomics Podcast Visit ContentProsPodcast.com for more insights from your favorite content marketers.
Nothing’s more comfortable than the familiar. Companies from Starbucks to McDonalds, AirBnB, Whole Foods and beyond have learned that consistency is key when it comes to brand loyalty and truly building the relationship with the customer that goes beyond the checkout and into the purchasing cycle. Robyn Itule and Jeremy Nelson spend some time with Brian Short & Dan Casey, to chat about how branding, design, and UX have impacted IT from ap dev and beyond.
This season has been full of “Insight-ful” tidbits on ways to better engage your customers, but as is true with all advice, the proof is in the pudding. Senior Vice President of Services at Insight, Mike Gaumond joins Robyn Itule and Jeremy Nelson again on this episode of Technomics to discuss real-life examples of companies who got it right.
Technology moves fast! Jeremy Nelson and Robyn Itule take a look at how quickly the industry moves as evidenced by how much ground they've covered since sitting down for their innaugural podcast recording.