Podcasts about Future proof

Send us a textSearch isn't just about Google anymore — and the fastest-growing search engine might already be on your phone. With 55% of consumers now starting their search journey on social platforms, TikTok is leading a massive shift in how people discover, evaluate, and buy.In this episode of FUTUREPROOF., Brian Torpey, TikTok's Global Head of Search Monetization Product Solutions and Operations, takes us inside how TikTok is redefining the search experience for a new generation. We dig into the platform's latest search ad products, the surprising ways consumers use TikTok to find answers, and how brands can harness TikTok's organic and paid tools to stay ahead.We also explore:Why TikTok search is fundamentally different from traditional search enginesHow Omnicom Media Group's partnership with TikTok is reshaping paid search strategiesWhat TikTok's search data reveals about real consumer intentThe opportunities (and challenges) for marketers in the “social-first” search eraWhether you're a marketer looking to future-proof your search strategy or just curious about how TikTok is quietly becoming a search powerhouse, this is one episode you don't want to miss.

In a world racing toward automation, it's easy to feel like humans are being replaced. But here's the truth—some work can't be coded. In this episode, we explore the power of future-proof work—the roles where AI can assist, but never replace. From trades that require hands-on problem-solving to soft skills like empathy, communication, and leadership, these human-centered strengths are more essential than ever. Whether you're navigating career change or simply want to stay relevant, this conversation will equip you with insight and inspiration for where your irreplaceable value shines. Full article here: https://goalsforyourlife.com/future-proof-work Get POWER OF AFTER BOOK HERE: https://amzn.to/3GpEGlJ  Make sure you're getting all our podcast updates and articles! Get them here: https://goalsforyourlife.com/newsletter  Resources with tools and guidance for mid-career individuals, professionals & those at the halftime of life seeking growth and fulfillment: http://HalftimeSuccess.com  CHAPTERS: 00:00 - Introduction 01:40 - Importance of the Discussion 08:15 - Future Significance of AI 11:36 - Asking the Right Questions 15:48 - Value of a Good Guide 16:50 - Impact of AI on Society 19:10 - Robots Transforming the World 21:45 - Deb and Greg on AI Perspectives 24:10 - AI's Influence on Education 27:30 - AI's Impact on the Service Industry 29:50 - AI's Effect on the Workforce 34:00 - Understanding Future Trends 34:20 - Future Trends Show Overview 34:50 - Embracing AI, Not Fearing It 36:00 - Alternatives to Google 37:10 - Subscribe to Our Newsletter 38:40 - Closing Remarks and Thanks

We're pulling back the curtain on the tech, trends, and title industry shifts that are quietly reshaping the real estate transaction from the inside out. In this episode, Steve Nassar and Joe Fistolo welcome Justin Tucker of Fidelity National Financial for a conversation that's part reunion, part reset. It's all about what comes next. We'll unpack how COVID sparked a digital transformation in title and escrow, from Zoom closings to remote online notaries, and why that momentum still faces resistance across county lines and lender requirements. You'll hear why January 2025 saw a 20% spike in closed sales over the prior year, why May fell nearly 15%, and why a recent surge in new escrow orders could point to a long-awaited market rebound or just a short-lived summer pop. Justin shares why consumer protection is now a core part of the customer experience, and how wire fraud threats are forcing title companies to rethink their entire communication strategy. With interest rates settling in the low 6% range, buyers and sellers are getting creative through strategies like co-buying with friends or holding onto golden-handcuff rentals, which is quietly reshaping the market behind the scenes. This episode offers timely perspective, real data, and forward-looking insights for anyone serious about staying ahead in today's unpredictable real estate climate.   Key Takeaways Justin Tucker returns to Fidelity National Financial after years with a competing title company, marking a significant shift in local industry dynamics. COVID acted as the catalyst for tech adoption in title and escrow, normalizing Zoom closings and remote online notarization. Title companies now face the challenge of offering both high-tech and traditional in-person services to meet diverse client preferences. Wire fraud is increasing, making client protection a top priority, even if it adds friction to the customer experience. Real estate professionals should educate clients that title companies will never send wire instructions via email. The title industry has seen a significant drop in refinance volume since COVID, with overall production remaining flat or slightly down in 2025. January and February 2025 showed strong year-over-year closed sales growth, but March and May declined, and June was flat. A recent surge in new escrow openings may signal renewed activity, though it's unclear if this is a short-term summer spike or a longer trend. The “golden handcuffs” of sub-3% mortgage rates are discouraging homeowners from selling, leading to fewer transactions. Cash deals and creative financing strategies like co-buying and renting out low-rate properties are becoming more common. Interest rates in the low 6% range have reignited buyer urgency after three years of market stagnation. Perceptions of future Fed rate cuts and political shifts may influence buyer behavior more than actual policy changes.   Connect with Justin Fidelity National Financial Justin on LinkedIn   Connect with Joe Soldera Properties Joe on LinkedIn   Connect with Steve Steve's Team at Premiere Property Group Steve on LinkedIn   Listen to The Portland Real Estate Podcast on: Apple Podcasts | Spotify  

Future-Proof Your Career: Why Reputation Isn't Enough Anymore with Jennifer McClure Are you successful, but just not visible in the way you want to be?  You've built a strong career and delivered results, but you're not sure people really know who you are or what you stand for. With AI reshaping the workplace and market shifts accelerating, you could be left wondering:  "What if I'm seen as replaceable?" After 20 years in HR leadership, personal branding expert Jennifer McClure has discovered a truth: reputation is earned, but it no longer guarantees visibility or opportunity. Your Career Isn't Safe on Autopilot The old idea of "just do good work and you'll get noticed" doesn't cut anymore. With AI changing the game, being known as "a hard worker" won't get you the recognition you want.  Personal Branding: Your Career Insurance Visibility equals opportunity. The people getting promotions are those who've made it clear what they want to do more of, and what unique value they bring. Your differentiators become career insurance: Decision-making abilities AI can't automate Curiosity and strategic thinking Leadership and people skills Your unique perspective Breaking the Myths Myth: "I don't want to seem self-promotional" Reality: You're already being perceived in some way. Make it more intentional. Myth: "Good work speaks for itself" Reality: Your boss isn't psychic. They need to know what you want more of. Build Your Brand Before You Need It Jennifer's advice: Self-reflect on unique strengths Get external perspective from colleagues Identify perception gaps Be intentional about how you want to be known   Episode Highlights The New Reality:  [00:37] - Why personal branding is job security in an AI world [17:17] - The "race to the middle" with AI and rising above it Breaking Barriers: [28:09] - Myths keeping high achievers invisible [35:04] - Simple brand-building for busy professionals Strategic Career Management:  [13:41] - Taking agency over your career path  [21:45] - Preparing for an unpredictable future   Powerful Quotes "What creativity, curiosity, analyzing skills can you bring to a world heavily populated by AI? How are you going to rise above that?" —Jennifer McClure "What you want to be is the most employable person. There will always be layoffs, but there were still people getting jobs during 2008 whose names came up when leaders asked 'Who's the best [your role] that you know?'" —Jennifer McClure “Curiosity, problem solving, innovation, leadership and people skills. These are the things that can't be replaced." -Blake “When you have that level of clarity and intentionality about who you are, how you operate, what are the best ways that you create the biggest results, you actually do less." -Blake   Resources Mentioned https://jennifermcclure.net/ https://www.linkedin.com/in/jennifermcclure/   Enter the Giveaway + Win Prizes! All who enter get Realignment Rituals™—a 5-Day Audio Series to Reclaim Energy & Clarity—plus a chance to win:   1:1 Alignment Accelerator coaching session ($2,000 value) w/ Blake Schofield: Uncover what's holding you back, how to align with how you are naturally wired to thrive & move forward with confidence — 1 winner Personal branding coaching session ($495 value) w/ Jennifer McClure: Clarify:  Clarify & confidently communicate your unique value; building a standout leadership brand — 2 winners Financial Mindset Fix online course ($997 value) w/ Joyce Marter: Break free from limiting money beliefs; take control of your financial & mental health — 3 winners Connected Parenting “How to Chill Out” mini course ($99 value) w/ Jennifer Kolari: Reduce anger & increase connection with your child — 5 winners   Enter at www.impactwithease.com/giveaway by August 30. Winners will be randomly selected & announced on Sept 3, 2025. Drained at the end of the day & want more presence in your life? In just 5 minutes, learn your unique burnout type™ & how to restore your energy, fulfillment & peace at www.impactwithease.com/burnout-type

We don't miss out in life because opportunities aren't there—we miss out because we let deception, distraction, or disobedience rob us of them.

We don't miss out in life because opportunities aren't there—we miss out because we let deception, distraction, or disobedience rob us of them.

We don't miss out in life because opportunities aren't there—we miss out because we let deception, distraction, or disobedience rob us of them.

We don't miss out in life because opportunities aren't there—we miss out because we let deception, distraction, or disobedience rob us of them.

We don't miss out in life because opportunities aren't there—we miss out because we let deception, distraction, or disobedience rob us of them.

Send us a text1:31 – Market Reflections & Avoiding Operator Error3:33 – AI's Impact on Real Estate & Pricing5:10 – AI Transformations in Buyer Search8:15 – Future Market Predictions & AI Developments9:47 – 4 Steps to Future-Proof with AIMy Clearance Rate: 3/5 SOLD

In this episode of Business Coaching Secrets, Karl Bryan and co-host Rode Dog tackle some of the most pressing questions facing business coaches: how to harness AI (like ChatGPT and Grok) to grow your coaching practice, which industries are likely to be safe from AI disruption, and where exactly to find—and close—high-end coaching clients in today's dynamic business landscape. Karl also unpacks the art of closing with confidence, breaks down a powerful Zen-inspired mindset shift, and explains why product quality is the domino that knocks down all other business challenges. Key Topics Covered AI Prompt Engineering for Business Coaches Karl shares how specificity and defining context are vital when prompting AI tools like ChatGPT and Grok. He walks through advanced examples of framing prompts to get world-class business advice personalized to your ideal client and circumstance. Industries Resilient to AI Disruption The conversation covers which industries are least likely to be “decimated” by AI over the next decade. Empathy-driven sectors—like coaching, healthcare, and education—are less vulnerable to automation, along with trades (construction, home services), fine arts, government, and cybersecurity. Where to Find High-End Coaching Clients Karl details actionable strategies to uncover business owners ready to invest in coaching, such as: Targeting businesses actively spending on advertising, new award nominees/winners, and recent chamber of commerce members. Building relationships with the people who sell advertising, chamber memberships, and run award programs—offering referral incentives to tap into fresh, motivated prospects. Approaching businesses for sale, as they often desperately need systematization and profit optimization to become sellable. The Art of Closing Clients (with Scaled Pricing) Karl shares his proven “scaled pricing” hack: rather than cutting your fee, start clients at a low monthly rate and gradually increase once trust and value are established, making it easy for new clients to say yes—while still closing at top-dollar over time. Product vs. Sales vs. Marketing: The Navil Ravikant Framework A key insight: most problems in sales and marketing are really product problems. If your product is “world-class,” word of mouth will eventually outshine all marketing efforts. Karl urges coaches to aim for such client outcomes that competitors end up sending you leads. Zen Wisdom for Coaches: The Myth of a Happy Life Karl closes the episode with a reflection: a happy “life” doesn't exist—only happy moments, created one present instant at a time. Drawing parallels to AA's “one day at a time,” he challenges listeners to focus on moment-to-moment progress for lasting fulfillment. Notable Quotes “Prompt engineering is everything. Get insanely specific—and define your ideal client and circumstances in your AI prompt for killer results.” “Empathy and connection are your moat. AI accelerates, but it cannot replicate genuine human mentorship.” “Don't chase only new revenue—chase profit. Profit is the domino that knocks over all the other dominoes.” “If you can't close at your fee, don't discount—use scaled pricing... get the yes with a low commitment and ramp up.” “People sacrifice what they want most for what they want now. That's a bad trade.” Actionable Takeaways 1. Become a Prompt Engineering Pro: Level up your AI game by defining who is answering your question, who your client is, and exactly what you want—test and refine prompts for actionable advice tailored to your needs. 2. Focus Where Clients Spend to Grow: Target business owners already investing in advertising, awards, or memberships—they've shown intent to grow and are prime for business coaching. 3. Build Referral Pipelines With Influencers: Cultivate relationships with those selling ads, chamber memberships, and awards—often overlooked, they'll gladly refer for a meaningful incentive. 4. Use Scaled Pricing to Close With Confidence: Instead of slashing your coaching fee, start with a low rate for the first month and ramp up; this reduces buyer risk and makes it easy for prospects to commit to a high-value engagement. 5. Double Down on Empathy, Not Just Tactics: Lean into the human side: your ability to connect, understand, and support clients will future-proof your practice in the AI era. 6. Build a Product Worthy of Referrals: If you had to grow exclusively through referrals, how would you reshape your service and delivery? Design a “product” so good, it sells itself. 7. Don't Aim for a Happy Life—Aim for Happy Moments: Prioritize meaningful daily wins and present-moment focus over the impossible chase for constant happiness. Resources Mentioned Profit Acceleration Software™ (by Karl Bryan) — Business coaching's most powerful profit tool: Get a demo Focused.com — Insights, training, and tools to grow, scale, and systematize your coaching business The Six-Figure Coach Magazine — Free subscription: Get it here Networking Venues: Local chambers of commerce, advertising sales teams, award committees, yacht clubs, golf/country clubs, BNI, and more Enjoyed the show? Please subscribe, share with a fellow coach, and leave a review! Catch the next episode of Business Coaching Secrets for more proven strategies and straight talk from Karl Bryan and Rode Dog. Ready to accelerate your coaching business? Learn more and join our community of profitable coaches at Focused.com. Get a demo of Profit Acceleration Software™ at go.focused.com/profit-acceleration.

Today, we are joined by Dr. Jake Sotiriadis.Dr. Jake Sotiriadis is a strategic foresight expert and former U.S. Air Force intelligence officer who spent 21 years serving in the American intelligence community. As a leading voice in strategic foresight and scenario planning, Dr. Sotiriadis helps leaders navigate an increasingly complex and interconnected world through anticipatory thinking and evidence-based decision-making frameworks. His unique background combining military intelligence, national security expertise, and academic rigor in strategic foresight makes him exceptionally qualified to guide organizations through the challenges of our rapidly evolving global landscape.In this conversation, we explore how leaders can future-proof their teams for constant disruption and create cultures that embrace innovation without sacrificing operational stability. Dr. Sotiriadis reveals why traditional strategic education often fails to produce better outcomes and how AI can eliminate inefficiencies while making work more meaningful for employees.Key topics include: • Building futures literacy and anticipatory capacity across entire organizations • Identifying and nurturing team members who excel at forward-thinking and challenging status quo • Creating cultures that balance innovation with operational stability and psychological safety • How AI eliminates "BS jobs" and bureaucratic overhead to make work more meaningful • Why humility is essential for leadership in uncertain, technology-driven environments • The disconnect between strategic education and real-world outcomes in organizations •Using scenario-based learning to overcome cognitive biases and analogical thinking traps •Developing an anticipatory mindset through the critical question "and then what?"Whether you're looking to build more adaptive teams, eliminate organizational inefficiencies, or develop better strategic thinking capabilities, Dr. Sotiriadis provides actionable frameworks for thriving in our rapidly changing world while maintaining human creativity and contextual understanding.Dr. Jake Sotiriadis's Upcoming Book: https://jakesotiriadis.com/#book-Website and live online programs: http://ims-online.com Blog: https://blog.ims-online.com/ Podcast: https://ims-online.com/podcasts/ LinkedIn: https://www.linkedin.com/in/charlesgood/ Twitter: https://twitter.com/charlesgood99Chapters: (01:00) Tool: Future-Proofing Teams Through Futures Literacy Development (04:00) Technique: Identifying Forward-Thinking Team Members (06:00) Tip: Creating Innovation Culture While Maintaining Stability (12:00) Tool: How AI Eliminates Inefficient "BS Jobs" (16:00) Technique: Ensuring Employee Value During Automation (18:00) Tip: Humility as Essential Leadership Skill Under Uncertainty (20:00) Tool: Why Traditional Strategic Education Fails (24:00) Technique: Using Scenario-Based Learning to Overcome Biases (27:00) Tip: Developing Anticipatory Mindset Through "And Then What?"#CharlesGood #JakeSotiriadis #TheGoodLeadershipPodcast #FuturesLiteracy #TeamDevelopment #AITransformation #StrategicEducation #AnticipatorThinking #InnovationCulture #LeadershipHumility #OrganizationalEfficiency #ScenarioBasedLearning #CognitiveBias #DigitalTransformation #WorkforceEvolution #StrategicMindset #AIAutomation #PsychologicalSafety #ChangeManagement #FutureOfWork

What's up folks, today we have the pleasure of sitting down with Alison Albeck Lindland, CMO at Movable Ink.(00:00) - Intro (01:14) - In This Episode (03:10) - 1. Movable Ink's Platform Evolution (04:19) - 2. Alison's 3 Stage Journey at Movable Ink (05:08) - 3. Using Customer Relationships to Future Proof a Marketing Career (09:50) - 4. Building AI Literacy in Marketing Teams (16:17) - 5. How to Spot AI Literacy in Marketing Hires (21:35) - 6. Fostering AI Experimentation Across Your Team (25:43) - 7. AI Point Solutions vs Platforms (30:37) - 8. Align CMOs and Boards on Long Term Marketing Goals (33:37) - 9. How to Measure and Maximize the ROI of Video Podcasts (40:23) - 10. Building a Customer Strategy Team That Drives Enterprise Growth (49:36) - 11. How To Build Lasting Influence With B2B Buyers (55:49) - 12. Creating Energy and Balance as a CMO Summary: Alison believes marketing careers thrive when you stay close to the people who buy from you, and at Movable Ink she has built that into the culture with a customer strategy team, advisory boards, and events that create real connections customers carry into new roles. She applies the same thinking to AI, starting with shared tools and boundaries, then layering in structured experimentation and custom apps that live inside daily workflows. Alison hires people who tinker on their own time, keeps experimentation alive with weekly check‑ins and show‑and‑shares, and cuts projects that do not deliver, like ending a podcast to focus on high‑impact testimonial and “hero” videos. Through it all, she builds influence by aligning teams on one scorecard, sharing loyalty stories that prove long‑term value, and helping buyers see her platform as part of their personal playbook for success.About AlisonAlison is the Chief Marketing Officer at Movable Ink, leading global marketing, brand, strategy, and communications for the AI-powered personalization platform used by the world's top brands. In her 12+ years at Movable Ink, she's had three distinct phases: rising through customer success, founding the company's now-influential strategy team, and stepping into the CMO role nearly three years ago. That journey (across constant evolution and new challenges) has kept the work “never the same company for more than six months at a time,” and helped shape Movable Ink's role as a leader in enterprise personalization.Customer Relationships Can Future Proof a Marketing CareerAlison argues that the best way to future proof a marketing career is by knowing your customers as actual people rather than abstract data points. Marketers who thrive over time make it their job to understand what customers want, how they think, and why they buy. "You have to know them personally and pretty intimately," she says. "You've got to be constantly advocating for their perspective around the table." That kind of understanding does not happen in a spreadsheet. It happens in conversations, often unplanned ones, that give you unfiltered context about their challenges and priorities.She has turned this belief into a repeatable practice at Movable Ink. Her team builds ongoing contact with customers through multiple channels, including:Quarterly fireside chats with CMOs who share their challenges and ideas.A hybrid customer advisory board that rotates in staff members to observe and participate.Strategic placement of marketers at in-person events where they can form real connections.These interactions do more than collect feedback. They create a loop where customer input shapes campaigns, product positioning, and content. Alison credits these relationships with Movable Ink's staying power. Marketers who use their platform often bring it with them when they change roles or companies, expanding the brand's reach through personal advocacy."We spend a lot of time now trying to bring our team members in close contact with our customers in more than just a servicing capacity," Alison explains. "They need to develop personal relationships that inform the work they are doing, whether it is content marketing, events, or ABM."Alison also leans on product marketing as a partner in capturing deeper customer knowledge. She highlights win-loss interviews as especially valuable. Unlike survey data, these conversations expose what is working and where gaps exist with enough specificity to guide real change. Her team uses these discussions to refine strategy and make decisions with authority. Marketers who adopt this mindset do more than execute tactics. They become trusted voices in shaping what their company brings to market.Key takeaway: Build constant, meaningful contact with your customers. Use advisory boards, interviews, and live events to hear their unfiltered perspectives. Treat these conversations as fuel for your campaigns and strategies. When you consistently advocate for customers with authority, you position yourself as someone whose work will stay relevant no matter how the tools, titles, or industry trends shift.AI Literacy in Marketing: How to Build AI Literacy in Marketing TeamsAI literacy in marketing takes shape when organizations stop treating AI like a playground and start building a framework for real, coordinated adoption. Alison Albeck Lindland pushes for a model where alignment and enablement come before experimentation. “You need to make sure you're all singing from the same songbook,” she says. When teams skip that step, they end up with scattered projects, compliance headaches, and wasted time. A clear, shared framework turns AI from a set of personal experiments into an enterprise capability.This is why the updated Pyramid of AI Literacy begins with organizational alignment and standardized tooling at its base. These steps give teams a shared understanding of the company's AI strategy, ethical guidelines, and compliance boundaries, along with enterprise-grade tools that build institutional knowledge instead of one-off fiefdoms. Alison's point is direct: enterprise AI can only scale when everyone is using the same platforms and working from the same rulebook.“OpenAI is great, but we're using a tool that lets us build institutional muscle and share learnings across teams.”The middle of the pyramid focuses on practical proficiency, experimentation, and model literacy. Teams develop real competency with structured prompts and multi-model workflows. They also learn how large language models work and how AI connects to data, workflows, and machine learning systems. Experience does not come from a training course. It comes from giving teams space to test ideas, share lessons learned, and build the muscle memory to use AI effectively.At the top sits strategic leadership. This is where marketing leaders guide the organization with clear purpose, challenge hype, and embed AI into the company's growth strategy. At Movable Ink, this looks like dedicated business analysts building custom AI apps that plug into daily work, from a brand voice checker to a natural language search bot for surfacing industry-specific content. These tools live inside workflows, making AI part of the operating rhythm instead of a side project.Key takeaway: Use the pyramid as your blueprint for building AI literacy. Start by aligning the organization on strategy, ethics, and enterprise tools. Then train teams to get real value from AI through structured prompts, model literacy, and cross-functional experimentation. Finally, put strong leadership at the top to guide adoption with purpose. That way you can move AI from scattered experiments to a unified, scalable capability that drives ...

The government introduced the Economic Strategy Review (ESR), a comprehensive initiative designed to strengthen Singapore’s economic resilience in the face of mounting geopolitical challenges and rapid technological advancements. To drive this effort, five specialized committees have been established, each focusing on a critical aspect of the economy: enhancing global competitiveness, accelerating technology and innovation adoption, fostering a vibrant entrepreneurial ecosystem, empowering the workforce with future-ready skills, and managing the social and economic impacts of industry restructuring. Together, these committees aim to chart a forward-looking blueprint that secures sustainable growth, creates quality opportunities for businesses and workers, and positions Singapore to thrive in an increasingly complex global landscape. On The Big Story, Hongbin Jeong speaks to Sumit Agarwal, Professor of Finance, Real Estate and Economics at NUS Business School, to find out more.See omnystudio.com/listener for privacy information.

This is the last special solo episode for a while. Thankfully, Robert and Joe will be back next week to make nonsense about marketing and content news. But today's episode is something a little different. In 1937, Napoleon Hill wrote Think and Grow Rich. His ideas about belief, desire, and persistence changed lives—Joe's included. Joe's new book, Burn the Playbook, is his answer to what Think and Grow Rich would look like today. It's not just about financial wealth...it's about freedom. Mental freedom. Physical health. Time freedom. It's the book Joe wanted his kids to have…the book that they could share with their kids about living a life of purpose. This episode of This Old Marketing is about how to build a platform strong enough to carry the weight of your dreams. Six months ago, Joe was 20 pounds heavier. He felt foggy, sluggish, reactive. He was still productive, sure...but didn't feel sharp. He didn't feel like he was operating at his best. And he decided that wasn't okay anymore. Many of you know this, but Joe's family has a history of Alzheimer's as well. He always thought he was relegated to this fate and there was nothing he could do. Joe's since found there are many things he can do to build a better brain (if you will), so that he can live a better life and be around, in all forms, for his kids and their kids, in addition to living a life of freedom (which we'll discuss). So he made some changes. Not radical ones. Just simple, consistent ones. And Joe wants to share them with you—not as a health expert, but as a creator who realized that if your body and brain break down, your business doesn't stand a chance. Let's get into it.   ----- This week's links: Americans Check Phone 144 Times Per Day The Cost of Multitasking ----- This week's sponsor: You don't become the world's most valuable women's sports franchise by accident. Angel City Football Club did it with a little help from HubSpot. When they started, data was housed across multiple systems. HubSpot unified their website, email marketing, and fan experience in one platform. This allowed their small team of three to build an entire website in just three days. The results? Nearly 350 new sign-ups a week and 300% database growth in just two years. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.

With almost 70% of global advertising dollars now being spent on digital channels, maximizing marketing impact in digital environments is critical – especially with Gen-Z's growing influence. According to Kantar normative data, creative quality is the single biggest driver of growth in brand impact, driving 49% of brand impact across ad campaigns. At the same time, research highlights a persistent gap in marketers' confidence around how to create measurably effective campaigns. And adding to that marketer challenge, creative signaling is changing. In this special edition of Future Proof, Jeff Herrmann Kantar's guest host and Global Client Director, is joined by guests, Crystal Worthem, Global Director of Audience Marketing, Meta and Sapphire Yi-Dyer, Vice President of Customer Ecosystem, CreativeX. Listen in to better understand how to create effective digital creative, the role of AI in driving creative quality, and the Gen-Z effect on creative signaling. Hosted on Acast. See acast.com/privacy for more information.

Stephen Grootes speaks to Liza Eustace, Head of Healthcare, Hospitality and Services at RMB, about how the bank is championing early childhood development to future-proof the workforce. The Money Show is a podcast hosted by well-known journalist and radio presenter, Stephen Grootes. He explores the latest economic trends, business developments, investment opportunities, and personal finance strategies. Each episode features engaging conversations with top newsmakers, industry experts, financial advisors, entrepreneurs, and politicians, offering you thought-provoking insights to navigate the ever-changing financial landscape.    Thank you for listening to a podcast from The Money Show Listen live Primedia+ weekdays from 18:00 and 20:00 (SA Time) to The Money Show with Stephen Grootes broadcast on 702 https://buff.ly/gk3y0Kj and CapeTalk https://buff.ly/NnFM3Nk For more from the show, go to https://buff.ly/7QpH0jY or find all the catch-up podcasts here https://buff.ly/PlhvUVe Subscribe to The Money Show Daily Newsletter and the Weekly Business Wrap here https://buff.ly/v5mfetc The Money Show is brought to you by Absa     Follow us on social media   702 on Facebook: https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/CapeTalk 702 on YouTube: https://www.youtube.com/@radio702   CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/Radio702 CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567 See omnystudio.com/listener for privacy information.

Send us a textWhat if the internet as we know it is quietly ruled by one company?Ari Paparo, ad tech insider and author of Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance, joins FUTUREPROOF. to expose how Google quietly cornered the online ad market—and what that means for journalism, business, and democracy.We dig into auction rigging, publisher exploitation, antitrust litigation, and whether anyone can really compete with Google in digital advertising. If you care about the business model of the internet, this episode is essential listening.Topics Discussed:How Google consolidated power in digital advertisingThe myth of platform neutralityWhat publishers lost—and what they're trying to win backKey moments that shaped Google's ad empireWhy the DOJ's antitrust case matters more than you thinkHow Google's dominance affects the future of journalismResources:Yield by Ari Paparo (Amplify, 2025)Follow Ari at marketecture.tv

Ever wondered why some businesses flourish while others fizzle out quickly? It all boils down to playing the long game. In today's fast-paced world, it's easy to chase instant gratification. But lasting success—real, sustainable growth—comes from decisions made today that pay off months or even years down the road.

In this episode, we explore how higher education institutions can better align strategic and master planning processes to create adaptable, long-term frameworks that support academic goals, respond to evolving student needs, and ensure campus resiliency in an uncertain future.

Struggling with miscommunication, built-up resentment, or avoided conversations in your relationship?In this episode of Honey, We Need to Chat, Amy and Blair unpack what it really means to future-proof your relationship, before emotional triggers, sarcasm, or misaligned expectations quietly wear it down.We talk:

The pipeline is aging—and the profession is feeling the pressure. But what if Gen Z isn't just the next wave of talent, but the spark that transforms your practice? In this energizing episode, Cary Sinnett sits down with Sherron Permashwar, CPA and founder of The Modern Savvy CPA, to unpack why recruiting Gen Z isn't just important—it's essential. Sherron brings her insight as a 27-year CPA veteran with a digital-native following to explore: ·       What Gen Z really wants from a career in financial planning ·       How to move from a “hierarchy” mindset to a “community” culture ·       Why high schools and colleges are missing the mark—and how you can fill the gap ·       Content strategies CPA firms can use to build credibility and trust on TikTok, YouTube, and beyond ·       How purpose, flexibility, and mentorship drive Gen Z retention If you're ready to future-proof your firm and attract the next generation of purpose-driven professionals, this episode is for you. Resources: Article: Mentoring at CPA firms fosters strong leaders Article: Notable gaps between what Gen Z expects and what employers offer Toolkit: CPA Pipeline Article: Learn more about the Accounting Scholars Leadership Workshop

In this episode of the DrMarketingTips Show, Jennifer and Corey dig into a new wave of search disruption known as GEO (Generative Engine Optimization) and what it means for your medical practice.With platforms like ChatGPT, Claude, Grok, Perplexity, and Gemini reshaping how patients find care, traditional SEO is no longer enough. Instead, practices need to start optimizing content for AI-generated search results, especially if they want to stay competitive in this rapidly evolving landscape.Whether you're just hearing about GEO for the first time or you're already reformatting content, this episode provides a clear roadmap for how to get started and put your best foot forward.Tune in to Discover:What GEO is and how it differs from traditional SEOWhy AI-powered search results are reducing clicks to websites (and how to adapt)5 practical steps to optimize your content for AI-generated answersThe role of E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) in boosting visibilityHow to audit your current content and improve formatting for AI toolsThe importance of FAQs, citations, quotes, and structured languageWhy “common language” matters more than technical credentials in search visibility

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Today we're tackling something that's fundamentally changing the game for every ecommerce business: Privacy-First Marketing. If you're still relying on the old playbook of tracking pixels, third-party cookies, and invasive data collection, you're not just behind the curve—you're setting yourself up for failure. Apple's iOS 14.5 update in 2021 wasn't just a software update—it was a declaration of war against traditional digital marketing. When Apple gave users the power to say "no" to tracking, over 75% of them did exactly that. Facebook's revenue took a $10 billion hit. Small businesses watched their ad costs skyrocket overnight.  This wasn't a hiccup—this was the beginning of the end for surveillance capitalism as we knew it. Here's the thing most entrepreneurs miss: the privacy-first movement isn't just about compliance or avoiding regulatory fines. It's about fundamentally rethinking how we build relationships with customers. It's about moving from extraction to exchange, from surveillance to service. And, it's about the most important concept in modern marketing: the trust economy. In a privacy-first world, trust isn't just nice to have—it's your primary competitive advantage. Let's talk about how to set yourself up for success in this privacy-first business environment.   Episode's Show Notes: https://www.catherinelangman.com/episode-273/   Other Ways To Enjoy This Episode: Listen on Apple Podcasts Listen on Spotify Youtube  

Complacency costs growth.Sean Larkin, CEO of OnLogic, learned that lesson the hard way—just because your company is scaling doesn't mean your people automatically will too.This really stuck with me......the same strengths that drive today's success often become tomorrow's roadblocks.He breaks out a 6-point professional development plan that's as original as it is practical. It's a must-hear for any leader who wants their team to keep up with the pace of change.You'll also discover:

 Most leaders react to disruption. Exceptional ones prepare for it. This episode outlines seven strategic shifts that will define effective leadership by 2030 — from building core capabilities and mastering foresight to transforming compliance and leading ecosystems. Designed for executives, consultants, and transformation leaders, this episode explores how to lead with resilience, clarity, and long-term vision in a world shaped by AI, innovation, and global complexity. 

Send us a text Even the most experienced leaders have one thing in common: they're not seeing the full picture. In this episode, psychologist, executive coach, and former CEO Martin Dubin joins FUTUREPROOF. to talk about the hidden habits and patterns that quietly derail careers and businesses.Drawing from his new book Blindspotting, Martin reveals the six types of leadership blindspots, why your greatest strength might be your biggest liability, and how to stop projecting old patterns onto new problems. Whether you're leading a Fortune 500 team or trying to level up personally, this conversation is about developing the awareness you didn't know you needed.Topics Discussed:The six most common leadership blindspots—and how to identify themWhy high performers often stumble at the topThe danger of “overused strengths” and unchecked habitsHow your identity and internal stories shape your leadership lensWhat leaders can learn from therapists (and vice versa)How to create a feedback loop that doesn't sugarcoat realityWhat only CEOs can—and should—doPractical tools for improving self-awareness without getting stuck in self-doubtResources:Blindspotting: How to See What's Holding You Back as a Leader MartinDubin.com

Future Proof, which holds one of the industry's largest wealth conferences, invited me to hold a live podcast earlier this year with Blue Owl Co-President and Global Head of Real Assets Marc Zahr. Marc is a pioneer in the real estate space, building Blue Owl into a market leader in the triple net lease strategy, a commercial real estate investment strategy that is becoming increasingly popular for real estate investors, tenants (think large corporates like Amazon, Walgreens, Dollar General), and investors alike.Blue Owl's Real Assets business has over $67.1B AUM, owning over 5,600 assets and partnering with over 800 tenants. Marc founded Oak Street, the predecessor firm to Blue Owl, in 2009 with $17M AUM. Listening to Marc talk about the evolution of his career, building Oak Street, and running Blue Owl's Real Assets platform, it's no surprise to see why Marc and the firm have had success. His “myopic focus … perfecting his craft,” as he discussed in our conversation, his clarity of vision, and his ability to so clearly articulate his investment strategy and market opportunity have led to tremendous success for Oak Street, and now, Blue Owl.Marc and I had a fascinating and thought-provoking discussion that covered everything from the evolution of his firm, how and why he sold Oak Street to Blue Owl, the market opportunity in triple net lease real estate investing, why data center investing is a large market opportunity, how to build a high-performing investment culture, and much more.We discussed:The story of how Marc built Oak Street from a $17M real estate investment firm and grew it into Blue Owl's $67B AUM Real Assets platform.Breaking down the triple net lease real estate investment strategy.Why the industry “isn't even in the first inning” in the $20T addressable market in triple net lease real estate investing.Why data centers are a “once in a generation opportunity” due to capex supply / demand imbalance.How a bigger platform can help an asset manager scale its business.Why an evergreen structure can make sense and the story of how Blue Owl did so well with its triple net lease product on a private wealth platform that the private bank created their own product.The hardest part of educating the wealth channel on real estate and evergreen structures.Why private wealth is the biggest opportunity in the future. The advice Marc would give to someone trying to build the next great asset manager.Thanks Marc for sharing your wisdom, expertise, and thoughtful and nuanced perspectives on private markets and real estate. 

Are you a recruiter worried that AI will replace your desk, or excited about what the future holds for staffing sales—and want to know how top producers are already leveraging technology to win? This episode is brought to you by ASCEN, the modern, all-in-one Employer of Record (EOR) and payroll solution built specifically for staffing firms. In this episode of The Elite Recruiter Podcast, host Benjamin Mena dives deep with special guest Mike Mello, a powerhouse staffing producer who's walked away from over $100M in revenue to build a next-gen agency with AI at its core. If you're in recruiting or staffing, you know the pressure: more competition, more tech, and the looming fear that automation might outpace your skillset. But what if the right mindset and strategy could turn these challenges into your biggest opportunity yet? This conversation is designed for today's recruiters and sales leaders aiming to future-proof their desks and dominate their markets. Curious how you can cultivate a rock-solid sales foundation, embrace automation without losing your edge, and consistently outperform in an increasingly AI-driven world? This episode is your playbook. Listeners will walk away with: Proven, actionable sales strategies from a $100M producer who's scaled accounts from scratch—discover what really works for winning and retaining top billing clients in the modern staffing arena.Exclusive insights into which AI tools and automation workflows drive real ROI (and which are pure hype), so you can confidently invest your time and energy where it counts.Practical advice on integrating powerful new tech—like Clay and Make—without sacrificing the human touch, all while building a resilient, goal-driven mindset to navigate any market shift. Ready to level up your recruiting game, cut through the AI buzz, and unlock elite sales results? Hit play now and discover how to crush your quotas and build a future-proof desk in the age of intelligent automation! This episode is brought to you by ASCEN, the modern, all-in-one Employer of Record (EOR) and payroll solution built specifically for staffing firms. ASCEN streamlines your entire back-office—from payroll and compliance to onboarding and invoicing—so you can focus on placing top talent and scaling your recruiting business. Learn more at https://www.ascen.com/  AI Recruiting Summit 2025 – Registration: https://ai-recruiting-summit-2025.heysummit.com/ Finish The Year Strong 2025 – Registration: https://rock-the-year-2025.heysummit.com/ Free Trial of PeopleGPT and its AI Agents: https://juicebox.ai/?via=b6912d Signup for future emails from The Elite Recruiter Podcast: https://eliterecruiterpodcast.beehiiv.com/subscribe  YouTube: https://youtu.be/Ga1HrBfzP7g  Follow Mike Mello on LinkedIn: https://www.linkedin.com/in/mike-mello-7884b059/ With your Host Benjamin Mena with Select Source Solutions: http://www.selectsourcesolutions.com/  Benjamin Mena LinkedIn: https://www.linkedin.com/in/benjaminmena/  Benjamin Mena Instagram: https://www.instagram.com/benlmena/

In this episode of The Entrepreneurial You, host Heneka Watkis-Porter sits down with Lee Stewart, a globally recognised sustainability strategist, educator, and author of How to Build Sustainability into Your Business Strategy. Lee shares how sustainability has evolved from a buzzword into a core business imperative—one that directly impacts profitability, brand value, and long-term growth. Drawing from two decades of hands-on experience, Lee offers actionable insights on embedding sustainability into company culture and strategy. Demystifying Sustainability and Driving Real Impact Heneka and Lee unpack the misconceptions surrounding sustainability—like the idea that a single policy or small team is enough. Lee challenges this notion by stressing that sustainability must be woven into the fabric of an organisation, not treated as a side initiative. He defines sustainability simply: leaving the world better than you found it. Businesses, he says, must stop harmful practices, reduce waste, and create more resilient, value-driven operations. Empowering Change Through Strategy and Community Heneka highlights ongoing leadership events focused on values-driven entrepreneurship, and encourages listeners to embrace sustainability not just as a goal—but as a way of thinking. As the episode closes, Lee invites business owners to subscribe to his newsletter and enter a giveaway for a signed copy of his book. He reminds us that sustainability isn't a destination, but a journey that strengthens business, people, and the planet. What You'll Learn in This Episode: • Why sustainability is a long-term business advantage, not just a trend • How to identify and overcome common sustainability misconceptions • How SMEs can align with the sustainability goals of larger customers • Where to find high-quality, free sustainability education • Why leadership consistency matters in sustainability strategy • How to build momentum through small wins and clear goals • Why curiosity and adaptability are key to future-proofing your business COMMUNITY CONNECTION: Don't forget about the upcoming LeadHerShip Cruise, where leaders like YOU can network and grow aboard Royal Caribbean's Liberty of the Seas! This four-day event blends empowerment with transformative learning against the stunning backdrop of the Bahamas. For more details, contact heneka@henekawatkisporter.com or WhatsApp 876-849-2571. CONTACT LEE STEWART: LinkedIn: https://www.linkedin.com/in/leestewart/ GIVE AWAY: One signed copy of my book to the first listener to email heneka@henekawatkisporter.com and say you've listened to this episode of The Entrepreneurial You. TRENDING NOW: Companies that adopt sustainable practices see a 20% increase in revenue growth compared to those that don't. Additionally, 88% of consumers say they are more loyal to brands that support environmental or social causes. Sustainability isn't just good for the planet—it's good for business. If you enjoyed this episode of The Entrepreneurial You, subscribe on Spotify and Apple Podcasts, leave a rating, and share it with your friends. Visit henekawatkisporter.com to download a free eBook on how to conduct podcast interviews like a pro! Related Episodes You Might Enjoy: Discover more episodes that offer valuable insights, inspiration, and practical tips to help you on your entrepreneurial journey. Whole-Person Leadership: Excelling in Business and Life With Laura Watson How to Crush Sales in 2025 (Even If You Hate Cold Calls) With Drewbie Wilson AFFIRM WITH ME: I am creating success that aligns with my values and brings me true fulfillment. Learn more about your ad choices. Visit megaphone.fm/adchoices

What does it take to walk out of school, broke, and build a multimillion-pound business? Simon Squibb did just that. In this bite-sized episode, we rewind to his Screw It Just DO It moment: leaving school with nothing but a survival instinct and turning that into a successful agency.Simon breaks down how he started, what really fuels progress (hint: it's not luck), and why persistence beats talent every time. If you're stuck, second-guessing your next step, this short episode will snap you into action.Key Takeaways:Start With What You've Got: Simon had no degree, no money and no clue—but he started anywayFear Is Fuel: He learned to lean into fear as a superpower, not something to avoidRedefining Luck: 98% of success is controllable. Luck is built, not foundPersistence Wins: Starting, quitting, then starting again is still forward momentumPurpose Beats Profit: Chasing money never fulfilled him. Purpose did

Episode 305: AI and the PR Profession: What You Need to Know to Future Proof Your Career Episode Summary (00:00) Join hosts Karen Swim, APR, and Michelle Kane as they explore the rapidly changing landscape of public relations in the age of artificial intelligence. This episode dives into AI's potential to reshape the PR industry, with insights from the World Economic Forum's "Future of Jobs 2025" report. Karen and Michelle discuss how PR professionals can stay ahead of AI-driven shifts by combining human creativity and critical thinking with evolving technological skills. Whether you're curious about where PR is heading or eager to future-proof your career, this episode has something for you. Episode Highlights / Key Takeaways (02:30) AI's Rapid Evolution (03:10)   AI developments are accelerating quickly, and organizations are prioritizing AI adoption to drive efficiency and innovation. The World Economic Forum's report highlights how AI will alter the job market, emphasizing skill adaptation across industries.  Opportunities for PR Professionals (06:00)   While AI can handle repetitive tasks like data entry or basic writing, the demand for human-driven skills like strategic thinking, problem-solving, and storytelling remains strong. PR pros can leverage AI to focus on high-impact work, such as reputation management and aligning communications with business goals.  Aligning with Industry Trends (09:15)   The blend of human and technological skills will be essential in the future. PR practitioners are encouraged to become tech-savvy, understand data analytics, and discover new ways to use AI as a tool to deliver deeper value to clients.  Reframing AI (12:30)  PR professionals should approach AI as a complementary tool, not a replacement. AI can empower professionals to deliver smarter, faster, and more strategic solutions, freeing them to focus on advancing their clients' objectives.  The Importance of Future Planning (15:50)   Karen and Michelle emphasize the need for independent practitioners to anticipate industry shifts. Solos can remain competitive and resilient by staying informed, continuously upskilling, and focusing on how to solve client needs in an AI-driven world.  Related Episodes & Additional Resources Explore more episodes addressing tech and strategy in PR: Episode 293: Why It's Time to Advance AI Discussions in PR Episode 279: The Power of Storytelling in an AI World Additional Resources:  World Economic Forum: Future of Jobs 2025 Report  Under the Desk News (Instagram @underthedesknews): Insights from AI Conference (instagram) Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today's dynamic professional landscape.  Talk to Us We'd love to hear your thoughts on AI's impact on PR and how you're adapting in your career! Connect with us through the following platforms: Karen Swim - LinkedIn, Threads, Instagram Michelle Kane - LinkedIn, Instagram Thank you for tuning in to this episode of That Solo Life! Stay connected to continue the conversation.  Subscribe and Share Don't miss an episode! Be sure to subscribe to "That Solo Life" on your podcast platform of choice. Love what you hear? Share the episode with your colleagues and friends, and leave us a review to help more listeners find the podcast. Engage with us on social media—we'd love to hear your thoughts!

You've felt it, haven't you? That creeping realization that the therapy world you trained for is disappearing faster than you can adapt.Maybe you've watched TikTok "healers" with zero qualifications book out $2000 programs while you're drowning in twelve-month waitlists and Medicare paperwork.Maybe you've seen colleagues burn out, leave the profession, or settle for jobs that barely pay the bills—despite having skills that could transform lives at scale.What if I told you that staying in your lane isn't protecting your career—it's limiting it?While we follow every rule and stay perfectly compliant, the world around us is shifting at lightning speed. But here's what I know: you don't have to watch from the sidelines while everything changes around you.In this episode, I reveal:Why your clinical training is actually your innovation advantage (not a business liability)The identity shift from "just a therapist" to therapeutic innovator that unlocks new possibilitiesHow one OT went from maternity leave panic to earning more than her clinic job in 6 monthsThe 20% rule that creates revenue resilience without abandoning your clinical workReal math: how a simple 4-week group program can generate $8K annually in additional incomeThe ethical visibility framework that gets you found without getting you in trouble with registration boardsThe three-sentence future bio exercise that clarifies your next-level positioningMicro-actions you can implement this week (not someday when you have more time)Bottom Line: The difference between therapists who thrive in the next decade and those who get left behind isn't clinical skills—we've all got those. It's the willingness to evolve your identity, diversify your revenue, and show up visibly in service of the people who need your help.

If you're navigating the evolving world of Google Ads AI, this episode featuring PPC expert Lisa Raehsler delivers the clarity, strategy, and foresight you've been searching for.Lisa shares her deep insights from over 15 years in paid media to help advertisers adapt to a fast-changing landscape shaped by AI in digital advertising. Whether you're frustrated by lower click-through rates, overwhelmed by Performance Max campaigns, or confused about how AI-powered ad copy and automation are affecting Google search ads, Lisa offers straightforward answers to your questions.You'll learn how to:Adjust campaigns to survive in a world of AI-generated search resultsUse Performance Max campaigns to reach broader, high-intent audiencesOptimize ad copy and creatives with tools that reflect modern AI-powered ad copy standardsPrepare for new placements like Connected TV advertising and Microsoft Ads and CopilotUnderstand the emerging search engine marketing trends and the future of PPCLisa's expertise is grounded in practical, strategic campaign execution, helping business owners and marketers find solutions in the face of increasing ad complexity and shifting consumer behavior. If you've been Googling “why are my ads not converting anymore” or “how to stay ahead in Google Ads,” this episode is exactly what you need.00:00 – Welcome & Lisa Raehsler's background01:20 – How Google Ads AI is changing search marketing02:30 – AI Overviews: Why organic traffic is dropping03:10 – Budgeting realities: Getting started in paid search today04:00 – The rise of Performance Max campaigns05:10 – Automating for results: Data-driven bidding & targeting06:00 – How AI-powered ad copy is built and how to guide it07:00 – Expanding reach: Microsoft Ads and Copilot, Gmail, and Connected TV advertising08:40 – What to expect next in the future of PPC09:30 – Where to connect with Lisa: Substack & LinkedIn#GoogleAdsAI #LisaRaehsler #PerformanceMax #DigitalAdvertising #PPCMarketing #SearchEngineMarketing #MicrosoftAds #ConnectedTVAds #AIAdCopy #PaidMediaStrategy #FutureOfPPC #AdAutomation

Episode SummaryIn this episode of OnBase, host Chris Moody sits down with Mark Boothe to explore how AI agents are reshaping the future of marketing. Mark brings candid insights from his tenure at Domo, diving into the transformative potential of agentic workflows, the necessity of AI readiness, and how marketers can navigate both disruption and opportunity.Mark shares practical advice on leveraging agents as "tireless teammates" for joyless, repetitive tasks, enhancing competitive intelligence, scaling content creation, and making smarter, faster decisions across go-to-market functions. He also reflects on challenges CMOs face today—from attribution complexity to shifting SEO dynamics—and explains why waiting to adopt AI is the riskiest move of all.This conversation is a must-listen for B2B marketers, CMOs, and business leaders looking to scale with purpose and intelligence in the age of autonomous agents.Key TakeawaysAI Agents Are Here—and You're Already Late  Mark emphasizes that CMOs can no longer afford to delay AI adoption. Organizations that do not actively experiment with agents risk falling irreparably behind in terms of go-to-market maturity and innovation.Tireless Teammates, Not Job Takers  AI agents are best positioned to automate the joyless, manual tasks humans hate. With proper training and data, they can deliver superhuman memory, adaptability, and task execution across industries.Data Readiness Is Make or Break  The phrase "garbage in, garbage out" rings true—Mark stresses that AI without structured, contextualized, and governed data is not just ineffective, but dangerous.Align AI with Enterprise Goals  AI efforts must be anchored in clear business priorities, not shiny objects. Mark warns against focusing solely on vanity metrics and stresses the importance of tying every initiative back to pipeline, revenue, and customer value.Don't Just Automate—Adapt  Traditional automation is static. AI agents enable adaptability—responding to market shifts, customer signals, and business changes in real-time with minimal human input.Quotes“AI agents should make you way smarter, faster, and more adaptable—if you're aligned with the right goals.”Resource recommendations⁠Jasper⁠ – For scalable content generation.⁠Domo⁠ – For real-time marketing analytics and agent orchestration.Resource recommendationsBooks:⁠How to Win Friends and Influence People by Dale Carnegie⁠ – Timeless lessons in people-first leadership.⁠Dare to Lead by Brené Brown⁠ – Currently being read by Mark's team book club for fostering courageous leadership.⁠Patrick Lencioni's books⁠ – Especially on team dynamics and healthy conflict.B2B Leaders to follow⁠Denise Persson⁠, CMO of Snowflake, for leading high-impact B2B marketing.About the GuestMark brings over 15 years of diverse marketing experience and is passionate about driving Domo's business growth through marketing initiatives. His mission is to empower all Domo customers and prospects with the insights and tools they need to make better business decisions and achieve their goals. In his previous role as VP of Community, Partner, and Field Marketing, Mark and his teams established new and strengthened existing programs to address customer pain points and create a greater sense of community. They also executed campaigns, programs and events that showcase the value of the Domo platform.Before joining Domo, Mark spent more than 10 years working in customer relations and marketing at Adobe and worked at Instructure as its senior director of customer marketing. He received his MBA from Utah State University and a bachelor's degree from Brigham Young University. Outside of work, Mark enjoys spending time with his family and traveling. ⁠Connect with Mark.⁠

What does it take to build AI systems that are private by design—and ready for tomorrow's regulations?In this episode, I'm joined by Rishabh Poddar, CTO and Co-founder of Opaque Systems, to explore how data privacy, compliance, and AI innovation intersect in a rapidly evolving landscape. Rishabh breaks down the impact of emerging privacy laws, the risks with agentic AI systems, and why building cryptographic guarantees into the foundation of your AI stack isn't optional—it's essential.Whether you're deploying AI at scale or just experimenting, this conversation will challenge how you think about trust, governance, and the future of responsible AI.

From the rise of agentic AI and retail media networks to the evolving role of conversational commerce, the retail ecosystem has transformed in the last few years, opening new opportunities for brand marketers. In this special edition of Future Proof, Wayne Levings, Kantar's Global Chief Client Officer sits down with Keith Mercier, Vice President of the Worldwide Retail and Consumer Goods Industry at Microsoft. Microsoft is helping brands and retailers stay resilient, agile, and future-ready, all with the help of AI. Whether you're a CMO, brand strategist, or just curious about the future of retail, this episode is packed with insights on how to lead through change and build what's next. Listen to get the down low on whether every retailer is becoming a media company and how AI copilots are transforming shopper engagement. Hosted on Acast. See acast.com/privacy for more information.

Send us a textIn a time when shouting often drowns out speaking, Emily Kasriel wants us to rediscover a fading superpower: the ability to truly listen. Drawing on her experience as a longtime BBC journalist, mediator, and executive coach, Emily joins FUTUREPROOF. to discuss her new book Deep Listening, a transformative guide for better conversations, stronger relationships, and healthier communities.We explore her eight-step method for listening with intention, how to defuse conflict without giving up your values, and why silence, curiosity, and discomfort are the keys to unlocking connection. Whether you're navigating workplace dynamics, political disagreements, or parenting in the digital age, this episode is a roadmap for showing up—and tuning in—more fully.Topics Discussed:How to listen to someone you fundamentally disagree withWhat deep listening looks like in a leadership or corporate settingThe role of silence and curiosity in difficult conversationsHow deep listening builds trust, reduces burnout, and strengthens teamsTactics for navigating polarized environments with empathyResources:Deep Listening: Transform Your Relationships with Family, Friends and Foes by Emily KasrielLearn more at EmilyKasriel.comFollow Emily  on LinkedIn

What if a simple cheek swab could unlock your child's healthiest, happiest future? This week, I'm joined by Kashif Khan — biotech disruptor, TEDx speaker, bestselling author of The DNA Way, and founder of The DNA Company. Kashif is leading the movement to bring functional genomics into everyday health, empowering families to move from guesswork to personalized, proactive care. In this groundbreaking episode, Kashif analyzes my 11-month-old son Callahan's genome and unpacks it all: dopamine, detox, hormones, mitochondria, and beyond. We explore how to decode your child's unique blueprint to support resilience, focus, emotional regulation, and even future leadership potential — without turning them into a science project. If you've ever wondered whether DNA testing is “too much, too soon” or the ultimate parenting hack, this episode is your blueprint for raising self-aware, thriving kids in today's world. WE TALK ABOUT:  01:00 – Why kids' DNA tests aren't “too early” 06:30 – When “ADHD” is really a carb crash 12:10 – The dopamine slow-clearance gene 18:55 – Raising a big-picture strategist 29:05 – Double satiety genes and obesity risk 32:15 – Warrior hormones and athletic potential 35:15 – Detox gaps tied to autism risk 39:50 – Mitochondrial health and exercise 46:00 – Methylation, folate, and “enriched” grains 55:10 – Fasting for estrogen-dominant boys SPONSORS: Swap restless nights for real recovery with Magnesium Breakthrough by BiOptimizers (code: BIOHACKINGBRITTANY) — the full-spectrum formula I trust for calmer nerves, balanced hormones, and deep, restorative sleep. RESOURCES: Trying to conceive? Join my Baby Steps Course to optimize your fertility with biohacking. Free gift: Download my hormone-balancing, fertility-boosting chocolate recipe. Explore my luxury retreats and wellness events for women. Shop my faves: Check out my Amazon storefront for wellness essentials. Kashif Khan's Instagram  LET'S CONNECT: Instagram, TikTok, Facebook Shop my favorite health products Listen on Spotify, Apple Podcasts, YouTube Music

Futureproof Clare (FPC), a grassroots environmental group active in Clare and the Shannon region, recently made a submission to the Environmental Protection Agency (EPA) to object to the renewal of the Aughinish Alumina (AAL) dredging and dumping at sea licence. The EPA has granted a new licence to Russian-owned alumina refinery to extend its dredging operations around Foynes port and to dump dredged materials at a new dredging site near Foynes Island. The 10-year dredging and dumping at sea licence was granted by the EPA despite local objections from individuals and groups expressing concerns for the wellbeing of the Shannon Estuary. For more on this, Alan Morrissey was joined by Sinéad Sheehan, campaigner with Futureproof Clare.

Turn your volume up!Steve Diasio is an innovation expert and influencer who supports aspiring leaders, innovators, and change makers. His bootcamps, sprints, and training encourage individuals and organizations to critically examine their surroundings and envision a more innovative future. He is the founder of the School of Creativity and Innovation, where he crafts trainings on cutting-edge innovation methodologies, design thinking, and disruptive business models. From the vibrant streets of Barcelona to the intellectual hubs of London, Steve's global perspective has been shaped by his tenure as a researcher at impactful institutions like ESADE Business School and Imperial Business School. In 2022, he was recognized as one of the Top 50 Business Professors in the World by the esteemed Poets&Quants Business School Rankings—a testament to his profound impact on the academic world.As a speaker, author, and innovation thought leader, he empowers individuals across industries, disciplines, and backgrounds to build transformative experiences through a toolkit of innovation practices.  About The School of Creativity: We are committed to unlocking the transformative power of the mind. Our mission is to cultivate an ecosystem of immersive learning that nurtures creative and design thinking, fosters innovation in business operations and organizational structures, and champions the art of improvisation for strategic innovation. Through our highly customized training programs, workshops, and bootcamps, we aim to equip individuals and organizations with the tools and mindsets needed to thrive in an ever-evolving world. We believe in the relentless pursuit of excellence and the endless potential of the human imagination to solve complex challenges.Enjoy the episode and see you in a few days for our next release.Support the showBe sure to subscribe to stay current with our episodes. Want the episode freebie or have a question for our guest or Vincent? Interested in becoming a guest or show partner? Email Danica at PodcastsByLanci@gmail.com.Show Partners:Coming Alive Podcast Production: www.comingalivepodcastproduction.comJohn Ford's Empathy Card Set and App: https://www.empathyset.com/ Music Credits: Copyright Free Music from Adventure by MusicbyAden.

What happens when you hand 6- to 14-year-olds a business plan template and a booth? You get 150+ confident kid-CEOs. Dr. Carolyn Colleen returns to Purpose Chasers to reveal: • The Children's Business Fair model (and why no participation trophies matter) • “Peace-table” conflict skills that build lifelong leaders • How a song written for her became the anthem of the Fierce Foundation • The profit-for-purpose loop funding scholarships and scaling impact If this inspires you, subscribe to the show and share Dr. Carolyn's story with one parent or educator today!

In a time when short-term fundraising feels relentless, planned giving offers something rare: stability.Planned giving often seems like a strategy reserved for large institutions or a distant concern for smaller nonprofits. However, Tony Martignetti, the Planned Giving evangelist, and host of Tony Martignetti Nonprofit Radio podcast, argues that it's a crucial tool for organizations of all sizes seeking long-term financial resilience.With nearly three decades of experience and having assisted clients in raising more than $150 million through planned gifts , Tony brings a wealth of knowledge to demystify planned giving. He emphasizes that initiating a planned giving program doesn't require a massive budget or a team of experts. Instead, it's about building genuine relationships, understanding donor motivations and correctly focusing your program.In this episode, Tony shares practical steps for small and mid-sized nonprofits to embark on planned giving, discusses common misconceptions, and highlights how such programs can provide financial sustainability amidst economic challenges.Topics We Cover:The relevance of planned giving in today's nonprofit landscapeDebunking myths: Making planned giving accessible for all organizationsEffective communication strategies for discussing legacy giftsIdentifying and engaging potential planned giving donorsSteps to initiate or rejuvenate a planned giving programThe role of planned giving in ensuring long-term organizational sustainability

We recently got an email in from a listener to the show about a topic they thought we should cover, and we'd encourage you to get in touch too if there is something you'd like to learn more about – science@newstalk.com. The email was from Dr John Regan, the Royal Society - SFI University Research Fellow in the Department of Theoretical Physics at Maynooth University.He said: “One of the postdocs in my group recently published a paper on Primordial Black Holes left over from the Big Bang being possible ‘seeds' for super massive black holes. The JWST (James Webb Space Telescope) has, over the last two-three years, been discovering way more and way more massive black holes than was expected.In short, the results from the very early Universe being returned from JWST are both puzzling and electrifying. Primordial black holes may explain some of these results (as well as possibly being a candidate for dark matter)! I think this would be a very cool topic for Futureproof. I would be delighted to discuss these results and perhaps also provide some context to what JWST is seeing and why it is so exciting.”Dr John joins us on the show.

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Despite the abundance of free information and the rise of AI, I still believe that creators will be able to make a good living selling their own courses -- because you have a unique human presence and nuanced insights about your field... This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

Sales is changing fast. What once relied heavily on cold calls and manual follow-ups is now being reshaped by artificial intelligence. In this exciting episode of the Grow your B2B SaaS Podcast, Joran Hofman sits down with Frank Sondors CEO at Forge, who is a leading expert in sales and AI integration, to uncover how companies can use AI to build smarter, faster go-to-market strategies. Frank shares how he built his own company to $3 million in revenue in just one year by combining AI with smart sales processes. He talks about new roles like the GTM engineer, how AI agents can support sales teams, and why blending human effort with AI is the key to long-term success. Whether you're a startup founder or leading an enterprise team, this episode is packed with practical advice to help you sell better in today's fast-moving market.Key Timecodes(0:51) - Guest intro: Frank Sondors and his ecosystem of tools(1:36) - Building an ecosystem similar to Apple and Frank's sales journey(2:34) - Profit margins and the role of AI in business scaling(3:43) - Rapid growth and scaling with minimal headcount(4:41) - Old vs new go-to-market strategy leveraging AI(5:41) - The role of GTM engineers in sales and pipeline generation(6:45) - Sales development engineers and their responsibilities(7:40) - Increase in tech usage in sales and admin work reduction(8:32) - How AI can craft personalized emails (9:23) - Assembling custom workflows using tools like Zapier(10:15) - Voice AI agents for customer follow-up (11:06) - The value of human interaction in sales(11:55) - Decision making: AI agent vs human interaction (12:56) - Testing AI agents after hours and A/B testing strategies(13:57) - The misconception of automating all sales processes with AI(14:56) - Evolution and effectiveness of AI in business(16:10) - The resistance and acceptance of AI in the market(17:11) - The necessity of being profitable without VC funding (18:05) - Resistance to AI and the inevitability of change(19:39) - Implementing agents at scale and the role of NA10 people(20:32) - Encouraging team-wide automation and innovation(21:28) - Using WhatsApp as a channel for customer communication(22:28) - The importance of first impressions and human interactions(23:28) - The role of WhatsApp in increasing response rates(24:40) - Integrating WhatsApp with Slack for seamless communication(25:42) - Being available across multiple channels for customer engagement(26:08) - Feeding the right context to AI agents for effective interaction(27:10) - Starting with ChatGPT for AI integration(28:03) - Treating ChatGPT as a business coach(29:02) - Encouraging team use of ChatGPT for problem-solving(30:02) - Optimizing repetitive tasks with AI(31:09) - Personal pain points and the role of AI in alleviating them(32:05) - The focus on building a great product and selling it(32:38) - Testing AI agents vs humans and employee concerns(33:10) - The future of labor distribution and AI(34:09) - The role of humans in supervising AI agents(35:08) - The evolution of sales roles and the end of email templates(36:20) - AI agents communicating with each other in business(37:30) - The importance of context in AI interactions(37:45) - Advice for SaaS startups from 0 to 10K MRR(38:49) - Speaking to customers aggressively and leveraging networks(39:44) - Building in public and social selling strategies(40:33) - Doing things that don't scale and leveraging communities(41:31) - The importance of hiring the right team from 10K to 10M ARR(42:22) - The challenge of hiring and firing for growth(43:14) - The value of hiring autonomous employees(44:06) - The problem of babysitting employees and hiring practices(45:06) - Compounding business strategies for growth(46:55) - Ensuring cofounders have the right competence(48:47) - The importance of pricing based on consumption(49:49) - De-risking for growth and the role of sparring partners