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For a long time, it was easy for some to dismiss the wine world that Tyler Balliet and Morgan First have spent the last 20 years carving out for themselves as frivolous or unserious. Second Glass, the zine Tyler started while working one of her first wine jobs, was a far cry from the glossy or stodgy wine publications that ruled the day. Their blockbuster tasting events, Wine Riot, sold out cities across the country but were often overlooked by the wine establishment in favor of posh Food & Wine festivals or a leading critic's “master class.” Their Rosé Mansion pop-up experience was packed day in and day out by an audience much of the wine world didn't realize it needed… until it was almost too late. Now, fresh off Tyler's James Beard Award nomination for her book The Rebel School of Wine, mainstream wine is finally listening. We sat down with Tyler and Morgan during a California tour that included speaking engagements at the DTC Wine Symposium (perhaps you've heard of it) and the Unified Wine & Grape Symposium, along with a party with friend of the pod Stacy Buchanan of Blood of Gods fame. We talked about how they've been working to make wine more fun, more colorful, and more accessible since long before those were buzzwords in the industry. We also reminisced about the chaos of the Wine Riots, where they graciously included Winery Sixteen 600 back when Sam was as wet behind the ears as the ink on the first Stanley Mouse labels. Most importantly, we talked about how, despite the setbacks they've faced, Tyler and Morgan have continued to succeed by putting their heads down and believing in their vision. It might look like its all rainbows and mirrorballs from the outside, but underneath it all are two people deeply knowledgeable about wine and completely dedicated to sharing it with anyone curious enough to show up. This one's a fun ride. Bust out a sticker book, some colored pencils, grab a couple bottles you love and buckle up. [Ep 403]
Rose Mansion founders, Tyler and Morgan, have been throwing epic wine events in the U.S. for over a decade. In 2009 they started Wine Riot, a pop-up wine tasting festival aimed at millennials. They sold over 25,000 tickets per year before selling the business and opening the Rosé Mansion in 2018.Tyler graduated from throwing high school rock concerts in his backyard to writing a weekly wine column for a Boston print publication. He's since flown around the world to kick it with winemakers, judge wine competitions, and speak at trade events.Morgan's obsession with color led her path from high school yearbook Editor-in-Chief to serial entrepreneur. She creates companies that bring people together, celebrate small business, and help people learn about the world around them.Both Tyler and Morgan appeared in Inc Magazine's 30 Under 30 list. In 2013, Tyler landed on the cover of Wine Enthusiast Magazine for their inaugural 40 Under 40 issue. In 2019, Morgan appeared in Wine Enthusiast Magazine’s 40 Under 40 issue and Design: Retail's 40 Under 40 list.Follow @tylerballiet and @morgan1st on Instagram to get the behind-
Red White & Rosé, Let's Find Out, Help Me, What Are Those Fireworks Called?, Bad Idea, Breaking, Cheers, Wine Riot, Book O' Flavors, New Host?, Shame On Me
Red White & Rosé, Let's Find Out, Help Me, What Are Those Fireworks Called?, Bad Idea, Breaking, Cheers, Wine Riot, Book O' Flavors, New Host?, Shame On Me
The Wine Riot is tomorrow in Minneapolis, and our foodie, Matt Gundrum, brought in two sommeliers to talk about the event, Erin Rolek and Erik Segelbaum.
We sat down with Tyler Balliet, the co-founder of Rosé Wine Mansion. Rosé Mansion is a two-story, immersive experience with 14 different rooms that are each dedicated to the different aspects of rose. Attendees were able to sample eight different rosés — about two glasses total -- and could pose with the different photo opps like swinging from a gold chandelier, lounging in a bathtub full of roses, posing at a bar filled with hot pink sand, and blending a custom rosé. Highlights from this week's episode include: (2:30) Why Tyler never saw himself working a "traditional job" and how he navigated starting his own company (12:30) The costs associated with throwing Wine Riot, Tyler's first large-scale festival that he produced for the general public (17:00) Buying patterns Tyler has seen with different markets across the nation in regards to hosting events and festivals (26:00) How Tyler felt after selling Wine Riot after running it nationally for ten years (28:30) How exactly Tyler and his co-founder conceptualized, built, and executed Rose Mansion in 12 weeks (30:45) Why Tyler likes to stay on top of industry trends; how he utilized museums like Museum of Ice Cream and Happy Place as inspiration for Wine Riot (32:30) How to explain pop-up museums to traditional landlords who are used to leasing long-term leases (40:00) The process of building Rose Mansion - and how it still wasn't finished 48 hours before opening (47:00) What your experience is like when you walk through Rose Mansion Please e-mail any questions/comments/interview requests to eatandstaypodcast@gmail.com
Wine Riot founder Tyler Balliet joins us to talk about wine. I used to be physically and financially fat. One of my financially fat spending areas was in wine and alcohol. If it wasn’t top shelf or high end, I didn’t want anything to do with it. Now I can happily say that I spend significantly less in this area, but I’m still having the same amount of fun and Tyler is going to share with you how you can save in this area as well. Notes for this show as well as links to everyone’s sites can be found on my blog, http://financially-blonde.com. Also, if you have any topics you would like for us to talk about during happy hour, please feel free to email me to shannon@finblonde.com or tweet to me @Blonde_Finance or join the private Martinis and Your Money Facebook group and let us know. Until next time, take care!!
We spend the show talking about wine with our guest Tyler of Second Glass. His company organizes large tasting events, one of which is taking place this weekend in LA. We discuss "Wine Riot" and learn a host of interesting facts about the drink.