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Erica Fryburger, GM at Paso Robles Inn shares insights about the partnership with SLO Safe Ride, offering their guests shuttles to and from Vina Robles Amphitheater, and the Inn's fascinating history.
During this episode of ROCKnVINO, hosts Coco and Michelle chat with Jason Bushong, Owner of Bushong Vintage Company located in downtown Paso Robles. Bushong is gaining a reputation as an awesome tasting room to enjoy delectable and interesting varietals in a cool space with a wide collection of vinyl records and an OG Star Wars pinball machine! Jason shares with us how he's been involved and interested in wine since his teens and is living his dream in vibrant downtown Paso Robles. Next time you stop in Paso Robles make sure to check them out! To check out more about Bushong Vintage Company click here! ROCKnVINO is sponsored by American AgCredit.
Send us a textEver had a wine that stops you mid-sip and makes you think, "Wait, what's happening here?" That's exactly what Seek to Find Central Coast Sauvignon Blanc 2023 did to me. Found at Trader Joe's for just $7.99, this isn't your typical budget Sauvignon Blanc – it's a thoughtful departure from the norm that deserves your attention.What makes this wine stand out is its production method. While virtually all value-priced Sauvignon Blancs are fermented and aged in stainless steel tanks, Seek to Find takes a different approach by incorporating oak barrel aging – a technique more commonly found in premium Bordeaux Blanc and high-end California wines. The result? A fascinating flavor profile that delivers familiar notes of lemon, melon, peach, and apple, but with an unexpected layer of exotic spices that only oak aging can impart. It's like getting a hint of Bordeaux, a touch of Loire Valley, and the sunshine of Central Coast all in one affordable glass.Behind this wine is Treana Wines, a division of the respected Hope Family Wines from Paso Robles, who've been crafting quality wines for over 30 years. They also produce a $50 Sauvignon Blanc using similar techniques, which explains the surprising complexity found in this budget bottle. The highest compliment I can give any wine is that it makes you slow down and truly notice what you're drinking – and this one absolutely delivers on that front. For anyone looking to expand their wine knowledge or simply enjoy something different without breaking the bank, this is a must-try. Check out ChiefWineFinder.com for more detailed notes and similar value-priced wine recommendations that'll surprise your palate without emptying your wallet.Check us out at www.cheapwinefinder.comor email us at podcast@cheapwinefinder.com
Join correspondent Tom Wilmer for a cross-country tour of the Justin Vineyards and Winery with Molly Scott and winemaker Scott Shirley.
Jordan and Max are back to answer audience questions, and it's all new L.A. restaurants on the horizon, monk milk, Bub & Grandma's pizza, wines by the glass, Montecito dinners, Disfrutar vs. Somni, how to gain 100 pounds, LA Times vs. NY Times food coverage, the bottled & filtered water thing, a new rating system, all sorts of shrimp cocktail talk, the schelp meter, Max working for Michelin full-time, bagels, Jordan's new coffee dilemma, orange wine, Post Ranch Inn pricing, Paso Robles, Bavel no longer respects the neck, and rest in peace Dan Tana.
Today's top stories:Suspected driver in DUI crash arrested, to appear in court Friday Rapper Blueface's brother claims to be victim in domestic violence case in Bakersfield Man accused of stabbing another man pleads not guilty to first degree murder charge Paso Robles man found dead in Kern County Bakersfield Police review use of force policy in town hall meeting Thursday BPAL hometown heroes honors Salty's BBQ owner, Jeff Salters Disabled BPD officer gets mortage-free home Talks get heated discussing health of Americans in hearing with HHS secretary Robert F. Kennedy Jr. Lawmakers working to avoid another potential government shutdownFor more local news, visit KGET.com.Stream local news for free on KGET+. Visit KGET.com/plus for more information.
Enotoursim has been a staple in the tourism trade. One of my favorite podcast was with XXX Duput, the woman who delivered the wines from Napa to Steven Spurrier in Paris for the Judgement In Paris. She was the leading Enotourist company in America. As time would have it, Enotourism had seen its days, slumping a bit for the past decade...until now. Though wine sales are off and the wine industry is scurrying to define the cause of this slump, enotourism could save the day. Meet Bill Callejas, he is grassroots and has created an enotourism company from sheer passion. Bill Callejas didn't just stumble into wine tourism—he reverse-engineered it from the ground up, blending the precision of his production background with a storyteller's flair and an explorer's curiosity. You'll be hard pressed to find a more nuanced perspective on wine travel, or a more convincing case for ditching those cookie-cutter tours. In this episode, you'll discover the real difference between “just another wine trip” and a thoughtfully crafted, immersive journey that brings you shoulder-to-shoulder with winemakers, artisans, and even the family matriarch preparing your meal. Bill reveals how he and his partners built World Wine Destinations around the idea that travel and wine are each a world unto themselves—each deserving of respect, intention, and creative design. Listeners will learn how each trip is structured like a multi-day live show, full of distinct characters, rising action, and the slow burn of discovery that comes from tasting with local experts in quiet, off-the-map villages. Expect revelations on why genuine wine travel can't—and shouldn't—be “dumbed down,” why asking winemakers about their intention often leads to the best stories, and how wine acts as a cultural glue, binding food, land, history, and people in an experience you can literally taste. Whether it's the ancient amphorae of Greece, the wild terroir of Argentina, or the unexpected intimacy of Paso Robles, you'll come away with an appreciation for how travel, when done right, changes not just what's in your glass, but who you are as a drinker and a global citizen. Buckle up—one glass at a time, you'll learn how the story of wine is best lived, not just told. ✅ Think you know wine travel? Think again. ✅ Discover how storytelling and immersive experiences are redefining wine tourism. ✅ On this episode of Wine Talks, host Paul Kalemkiarian sits down with Bill Callejas of World Wine Destinations to reveal why their unique approach skips the cookie-cutter tours and takes you straight into the heart—and the culture—of the world's top wine regions. ✅ If you thought wine was just about tasting, you haven't heard the stories that bring each glass to life. Hit play and get ready to plan your next adventure (and maybe reimagine what a wine trip can be)! World Wine Destinations Website: https://www.worldwinedestinations.com Corner Wines (Plano, Texas) Website: https://www.cornerwines.com #winepodcast #winetourism #winetravel #wineculture #worldwinedestinations #BillCallejas #PaulKalemkiarian #winestories #winemakers #winetasting #culturalexperiences #wineregions #wineeducation #foodandwine #winehistory #immersivetravel #wineindustry #PasoRobles #winetrips #oenotourism
Wine needs a fresh face. Well, that is if you ask the pundits in the industry. I am not sure I agree. Certainly, any industry needs to keep up with the times, I suppose marketing ideas and packaging ideas would follow. I am not sure I even agree with that... however, one thing I do believe is bringing a contemporary viewpoint to the table is beneficial. Meet a contemporary viewpoint in Jane Dunkley of Bezel Vineyards. eflecting on my conversation with Jane Dunkley of Bezel Vineyards for the latest episode of Wine Talks, I'm left both energized and encouraged about where the wine industry is headed—and what truly matters in today's wine world. Our podcast's mission has always been to tell the real stories of wine, far beyond tasting notes and ratings. So, sitting down (virtually, at least) with Jane, an Australian-born winemaker who has worked on both sides of the world and now crafts wines for the Cakebread family's new Bezel brand in Paso Robles, was exactly the kind of exchange I live for. Jane's journey started far south of Perth, in Western Australia, on a beef cattle ranch—a background that immediately resonated with me. We swapped stories about the one-of-a-kind “smell” of cattle yards; a scent that, as Jane wryly put it, no amount of showers can really erase. It set her on the path to winemaking: the agricultural connection without the lingering aroma of livestock. That personal connection to the land gave her an appreciation—almost an obligation—to bring authenticity into her role as a winemaker. That idea of authenticity kept surfacing. Jane made it clear: if you're just coming into wine “because you couldn't think of any other way to spend your money,” the market sees through it. The consumer is craving stories and purpose—an ethos to connect with, not just a pretty label or Instagram-ready tasting room. Her advice? If you're ready to make this your life, with good intentions and a real story, there's room for you. I couldn't agree more. We explored what Paso Robles has become—a place that's evolved from cowboy hats and thrift stores to French restaurants and billion-dollar wine acquisitions (yes, I'm still amazed by the DAOU story). Yet, amidst the changing face of Paso, Jane finds the same rural, collaborative spirit that was there when she arrived. I can vouch for it myself; Paso still feels real and welcoming, even if, like me, you eventually learn you're a much better wine storyteller than farmer. It was refreshing to hear Jane champion the idea that innovation in wine isn't about flash—wines in cans, weird flavors, or marketing gimmicks—but about a “unique voice,” expressed sincerely in the glass. We tasted her Bezel Sauvignon Blanc and Cabernet, and I was genuinely impressed. The Sauvignon Blanc brought a Southern Hemisphere intensity but was rooted in Paso—minerality and all. The Cabernet, meanwhile, struck that elusive balance between structure and approachability at a $30 price point. As a guy who's sold millions of bottles in that sweet spot, I know how hard that is to get right. At its heart, this episode underlined why I started Wine Talks: to share the stories, the struggles, and the triumphs of people like Jane Dunkley. Wine is about connection—between people, land, science, art, and most of all, experience. The future belongs to those willing to show what they stand for and bring their whole story to the table. And as long as there are voices like Jane's willing to do that, I'll keep telling these stories. Cheers to authenticity—and to the next great bottle. Bezel Vineyards (Jane Dunkley's current winemaking project, associated with Cakebread Cellars) https://bezelwines.com Cakebread Cellars (Iconic Napa Valley winery, parent company for Bezel) https://cakebread.com Bonny Doon Vineyard (Winery owned by Randall Grahm, mentioned regarding Jane's past experience) https://www.bonnydoonvineyard.com Gallo (E. & J. Gallo Winery) (Large wine company Jane worked with in California) https://www.gallo.com The Language of Yes (Project with Randall Grahm that Jane contributed to) https://www.thelanguageofyeswine.com Dow (DAOU Vineyards & Winery) (Paso Robles winery referenced in industry context) https://daouvineyards.com Austin Hope (Hope Family Wines) (Mentioned in relation to Paso Robles Cabernet benchmarks) https://hopefamilywines.com Lewin Estate (Leeuwin Estate) (Margaret River, Australia; discussed in early career context) https://leeuwinestate.com.au #WineTalks #Podcast #JaneDunkley #PaulKalemkiarian #BezelVineyards #CakebreadCellars #PasoRobles #Winemaking #WineIndustry #WineStories #MargaretRiver #AustralianWine #FemaleWinemaker #VineyardLife #WineTasting #WineInnovation #WineCommunity #WineAuthenticity #SauvignonBlanc #CabernetSauvignon
In this episode, we welcome Hilary Graves, Vineyard and Grower Relations Manager at Booker Wines, to discuss how she successfully transitioned an Organic vineyard to regenerative organic certification. With over 20 years of field experience on California's Central Coast, Hilary brings practical strategies and candid stories about what it really takes to move beyond standard organic practices. Hilary explains the core pillars of regenerative organic certification — soil health, social fairness, and animal welfare — and why she and the team at Booker Wines chose to pursue this path. She walks listeners through how integrating multi-species cover crops, implementing low-till and no-till practices, and bringing in grazing livestock have helped improve soil structure, increase water retention, and reduce reliance on inputs. Fritz and Hilary also dig into the challenges of vineyard mechanization on steep terrain, minimizing tractor passes, and creative pest control strategies, including releasing predatory lacewings by drone to combat leafhoppers. Whether you're already farming organically or just exploring what's next, this episode offers tangible examples of how even small changes can drive long-term benefits for your soil, your business, and the environment. In this episode, you will hear: The difference between organic and regenerative organic certification How to build a diverse cover crop blend (and why 15 species might be better than five) Using a Yeomans plow to increase water infiltration without disturbing soil structure Grazing sheep for cover crop termination in a mutually beneficial partnership Why releasing beneficial insects by drone can outpace traditional sprays for pest control Follow and Review: If you enjoyed this episode, be sure to follow the podcast and leave a 5-star review on Apple Podcasts! Your support helps us reach more listeners.
On this episode of the ReGen Brands Podcast, we're joined by Jason Haas – Partner and General Manager at Tablas Creek Vineyard. Tablas Creek is located in Paso Robles, California, is one of the pioneering wineries in the U.S. for regenerative organic farming, and was the first vineyard to become Regenerative Organic Certified®. Jason shares the incredible origin story of Tablas Creek, born from a partnership between his father and the Perrin family of France. We explore how they brought Rhône varietals to California and why they started a grapevine nursery to supply their own vineyard and the broader wine community here in the US. We dive into the challenges and opportunities of regenerative viticulture – from managing tillage, to animal integration, to water retention. Jason also unpacks the complexity of managing 270 acres while bottling 29 different wines. Plus, he shares insights on the economics of DTC versus wholesale channels, and how they're balancing high regenerative and organic standards with industry-wide transition support. If you're curious about how regenerative farming shows up in your favorite glass of vino – and what it takes to make that possible – this episode is for you. Episode Highlights:
Legacy in the wine trade is not guaranteed. Not every child wants to take on the wine trade. I have many stories of famed children of iconic brands setting out to carve their own path to only lnad back in this passionate business. Jason Haas of Tablas Creek came around a bit quicker. He saw what an honest glass of wine represents and is now the second generation owner of Tablas Creek. Jason Haas may be the only guest who can increase the world's acreage of a grape by 40% simply by planting half an acre. If that got your attention, prepare for a conversation filled with surprising truths about winemaking in Paso Robles, the deep roots of Tablas Creek, and the evolving landscape of California's wine industry. You'll learn how a partnership between the American Haas family and the French Perrins of Château de Beaucastel launched an early French “transplant” with a vision for Mediterranean grapes in California—long before it was fashionable. Jason offers an insider's perspective on why Paso Robles' sub-appellations are more expressive than those in Napa and how scientific mapping by UC Davis and Cal Poly replaced politics with terroir. You'll get an engrossing look at how this once rural, cowboy town is still shaped more by local families than by corporate interests, and why that matters for the wines—and the people—who make them. Jason also reveals how trends, from big brand Cabs chasing the Napa style to small-batch Rhône blends with true regional character, shape what's in your glass. If you've ever wondered what innovation actually means in wine—outside of quirky bottles and cans—Jason gives you a primer on farming organically and regeneratively, introducing grapes the world has nearly forgotten, and packaging that shrinks the industry's carbon footprint. You'll hear the untold story of California's Roan Ranger movement that started in a little Berkeley restaurant, and why camaraderie and shared purpose make Paso's wine community unique. Along the way, you'll discover why the best part of a Paso wine club might be the opportunity to bowl against your neighboring vintners' Little League teams—no cowboy hat required. Tablas Creek (the main winery discussed, Jason Haas is proprietor) Website: https://www.tablascreek.com Château de Beaucastel (French winery, partners with Tablas Creek founders) Website: https://www.beaucastel.com Opus One (Napa Valley winery referenced) Website: https://www.opusonewinery.com Dominus Estate (another Napa Valley winery referenced) Website: https://www.dominusestate.com Paso Robles Wine Country Alliance (regional wine association mentioned) Website: https://pasowine.com Edmunds St. John (Steve Edmunds mentioned as an original Rhone Ranger) Website: http://www.edmundsstjohn.com Brooks Winery (Janie Hook referenced as part of a wine collective) Website: https://www.brookswine.com Vineyard Brands (Import company founded by Robert Haas, Jason's father) Website: https://www.vineyardbrands.com Ancient Peaks Winery (mentioned as owned by a former well digger) Website: https://www.ancientpeaks.com Austin Hope (Paso Robles winery/brand discussed) Website: https://hfwines.com DAOU Vineyards (Paso Robles producer mentioned) Website: https://daouvineyards.com JUSTIN Vineyards & Winery (Paso producer mentioned) Website: https://www.justinwine.com J. Lohr Vineyards & Wines (Paso Robles winery mentioned) Website: https://www.jlohr.com Wine of the Month Club (Paul Kalemkiarian's business) Website: https://www.wineofthemonthclub.com Lalime's Restaurant (Berkeley restaurant referenced as a meeting point; may now be closed but for history: ) Website (legacy/reference): https://www.lalimes.com #winepodcast #WineTalks #PaulKalemkiarian #JasonHaas #TablasCreek #PasoRobles #RhoneVarietals #winemaking #wineindustry #winenight #vineyardlife #CaliforniaWine #wineclub #d2cwine #winestories #wineducation #sustainablewine #wineinnovation #tastingroom #winecommunity
Hometown Radio 07/30/25 3p: A preview of the Paso Robles Downtown Wine Vibe
In this episode of SuperPsyched, host Dr. Adam Dorsay interviews Austin Hope, the president and winemaker at Hope Family Wines in Paso Robles, California. They discuss the intricacies of winemaking, the history and unique terroir of Paso Robles, and the personal journey and passions that drive Austin's success. Austin shares insights into the wine community, the challenges he faced, and his commitment to quality and community. The conversation highlights the meaningful aspects of wine, from its production to its role in bringing people together, and underscores the importance of love and open-mindedness in both life and winemaking.00:00 Introduction to SuperPsyched00:28 The Mystique of Wine01:00 Interview with Austin Hope03:37 Austin's Journey into Winemaking05:36 Challenges and Triumphs07:03 Lessons from Mentors14:50 The Joys of Winemaking22:34 Family and Legacy26:41 Family Influence in Winemaking27:35 Promoting Paso Robles29:34 Terroir and Microclimates35:41 Community and Collaboration39:22 Innovative Wine Marketing43:08 The Importance of Overdelivering48:01 Final Thoughts and ReflectionsHelpful Links:Hope Family WinesAustin Hope WikiDr. Rachel Herz's research cited from the excellent book Why You Eat What You Eat https://a.co/d/aXvmRB9
Send us a textComedian Mike Menendez joins us to talk about his hilarious animated short Pollo Punch, inspired by chicken fighting and Miami madness. We sip a Roussanne from Paso Robles (but don't expect Eddie to name it—he's holding a grudge because the winery stole his Cuban dinner idea). We dive into Mike's creative process, the wild world of animation, and whether chickens deserve their own action movies. Wine, shade, and comedy collide in this one.Support the showTheme music by " The Zetas" produced by Ethan Carlson and Omar Tavarez
Send us a textEver wondered if you could find a genuinely good bottle of wine for just $10? In this episode, we uncork a surprising discovery from Trader Joe's - their Reserve Paso Robles Grenache 2023, produced by one of the most respected winemaking families in California's Central Coast.The Beckett family, founders of Peachy Canyon Winery back in 1988, has crafted this budget-friendly Grenache that punches well above its weight class. While they're primarily celebrated for their exceptional Zinfandels, their involvement with the "Rhone Rangers" collective gives them serious credentials with Rhone varieties like Grenache. Their sons once founded Chronic Cellars (remember that cheeky "Sofa King Bueno" wine?) before selling it for a tidy profit - so these folks know their wine business.What makes this Grenache special? It delivers genuine character rather than the flat, one-dimensional profile you might expect at this price point. There's a beautiful balance of juicy fruit without veering into "fruit bomb" territory, plus that spicy complexity that makes Grenache so appealing. Most impressively, it features real, integrated tannins - something often stripped away from budget wines. For wine lovers who've grown accustomed to the disappointment of cheap bottles, this one brings back memories of when Southern Rhone wines under $15 were reliable go-tos for quality drinking.Whether you're a curious wine novice or a seasoned enthusiast looking for an everyday sipper, this bottle represents a rare opportunity to experience a Central Coast red from established producers without the premium price tag. Have you found any hidden gems at your local grocery store lately? Let us know in the comments, and don't forget to subscribe for more affordable wine discoveries that keep your palate happy and your wallet full!Check us out at www.cheapwinefinder.comor email us at podcast@cheapwinefinder.com
In an oversupplied market with rising costs, being a winegrape grower is probably the hardest it has ever been. Natalie Collins, President of the California Association of Winegrape Growers, breaks down the cost of winegrape growing in CA, the challenges in the marketplace, and the policy dynamics in the US, CA, and EU that continue to exacerbate the challenges for CA's winegrape growers. Detailed Show Notes: CA Winegrape Growers - based in Sacramento, lobbies at the state and federal levelCA has ~5,900 winegrape growers and 550k planted acresKey cost drivers of winegrape growing#1 labor, ~45-50% of budget (30-45% CA interior, 45-65% CA coast); doubled in the last 10 years, driven by:High min wage ($16.50; most pay $18-30/hr) → increases take entire pay curve up, not just bottom2016 labor law change reducing hours before overtime pay → reduced farmworker take-home pay (OR provides an overtime tax credit to employers)#2 regulatory compliance (water, air, worker health, safety), ~10% budgetCal State SLO study on lettuce growers - compliance costs ~$1,600/acre (1,366% increase since 2006, 637% since 2022)#3 land - CA has some of the highest land prices in the US #4 crop protection/fertility toolsFarming costs ~$4k/acre Central Valley, $6-8k/acre Paso Robles, $8-10k/acre Sonoma, ~$10-17k/acre NapaGrape pricing not rising w/ input costs - Central Valley ~$500-600/ton, Central Coast ~$1-2k/tonBulk wine from Chile is cheap, and the US can't compete on priceThe annual CA Winegrape Crush Report shows pricing for all varieties by districtNo US federal support vs EUEU subsidizes at every level (growing, marketing, production)>e2B/year in direct and local support, enabling cheap wine productionCrisis distillation - buy surplus wine to convert to alcohol (e.g., hand sanitizer)Vineyard removal and vineyard planting subsidiesAggressive marketing support (France investing $5B to support wine exports to the US w/ new tariffs)US wines can have up to 25% foreign wine blended in and be labeled as US wine2023-2024 - CA left ~300k tons/year on the vines; 2025 ~50% of vineyards don't have a contract for the 2025 harvest; industry calling for another 50k acres to be removed (60k removed since 2022); all regions pulling out or mothballing/minimally farming vinesTariff impacts (May 2025)- input costs increase, but can be positive for CA winegrape growers2019 tariffs saw domestic wine increase its share by 10% vs EU winesCanada is actively removing US wines from shelves in retaliation; the US exports 10% of its wines, 40% to CanadaDeportations - creating fear, people are afraid to leave their homes for fear of their families getting separatedSeasonal labor is not big, 90% vineyards are mechanically harvested; H2A temporary workers (mostly from Mexico, all-in cost ~$30/hr, often more productive, cannot be paid more than domestic workers)Economic impact of CA wine - 422k CA employees / 1.1M across US, $73B CA economic impact / $175B/year USAll agriculture is struggling in CA, replacement crops for grapes not easy (some almonds, pistachios, cherries); costs ~$30-70k/acre to plant a vineyardDuty Drawback - a federal tax refund program meant to encourage exportsIf a winery exports wines, then imports them back, it gets 99% of import fees (including the Federal Excise Tax of $1.07/gallon) refundedIf importing ~$3/gallon bulk wine, can save ~30%Mostly used by the top 5 wine companies2024 - 38M gallons bulk imported (70M in 2022) vs ~70M gallons left on the vine in 2023 Hosted on Acast. See acast.com/privacy for more information.
Two women with a love of wine, the Earth, and chemistry are at the heart of our show today. Their story is a blend of Native American and Spanish culture, but it is rooted in a love of family and belief in dreams. They are Tara Gomez and Mireia Taribó of Camins2Dreams Winery in Lompoc, California.These winemaking wives share their journey from different continents to one shared dream. Tara is the first Native American woman winemaker, and Mireia is a Catalan chemist-turned-vintner. Wine brought them together, meeting as interns at J. Lohr in Paso Robles, to launching a winery that honors underrepresented grapes, tribal traditions, organic farming, and the LGBTQIA2S+ community. And, they've been known to roller skate in their Lompoc winery.We know you'll love getting to know Tara and Mireia, so pop the cork, pour a glass and enjoy hearing their story.
Correspondent Tom Wilmer reports from the Bellasera Hotel and onsite Enoteca restaurant where he visits with GM Benny Cendali and master-chef Rachael Zollo.
Summer is going fast! We slow down on this episode to talk about the first six months of Rick Roberti's presidency. Rick shares about his experiences and issues discussed at CCA's Feeder Meeting in May and NCBA's Summer Business meeting a few weeks ago in San Diego. He also provides an update on the gray wolf conflict and the concerns of New World screwworm getting closer to the U.S. Finally, hear why you need to be part of our Midyear Meeting and Cattle-PAC fundraiser happening August 14-15 in Paso Robles. Register, purchase tickets and get all the details at https://calcattlemen.org/cattlepac25.Text us your comments, feedback and episode ideas!
Claude Zdanow is a visionary leader in the business and marketing industry, boasting nearly two decades of unparalleled experience in scaling and directing multiple marketing and advertising enterprises. His strategic acumen has transformed startups into global brands valued at tens of millions of dollars. Zdanow's impressive client portfolio includes industry giants such as 7-Eleven, Brown Forman, Disney's FX Networks, The Recording Academy, Peter Thomas Roth, Pernod Ricard, Rolls Royce, Steven Soderbergh's Singani 63, and Microsoft's Xbox. Throughout his career, he has successfully executed transactions exceeding $100 million in cash value, encompassing acquisitions, capital raises, asset sales, financings, restructurings, and other corporate financial activities.Before venturing into marketing and advertising, Zdanow built a formidable reputation in the music industry, initially as a musician and later as an entrepreneur. He founded and grew companies that collaborated with top-tier artists like Avicii, The Chainsmokers, Chris Brown, The Chicago Symphony Orchestra, Eminem, Drake, and Yo-Yo Ma. His businesses were involved in 22 Grammy Award-winning projects and received 30 Grammy nominations, reflecting his significant impact on the music scene.As a dynamic and insightful speaker, Claude engages global audiences on topics including business, marketing, M&A, and music. His thought leadership has been featured in prestigious media outlets such as Bloomberg, Rolling Stone, Forbes, Inc. Magazine, MarketWatch, and The Village Voice. He has also served as an industry expert for renowned organizations and events like The Recording Academy, The Organization of American States, Grammy Camp, Pro Audio Summit, Rotterdam Beats, SAE University, Columbia Business School, Winter Music Conference, and Amsterdam Dance Event.Currently, Zdanow is the CEO of ONAR (OTCQB:RELT), a publicly traded marketing agency network that acquires and develops marketing agencies specializing in driving growth for clients across various sectors, including consumer products, entertainment, spirits, and healthcare. Beyond his corporate achievements, Zdanow is a mentor, advisor, and board member to startups and businesses, including Endexx Corporation & Chemtech. His passion for nurturing entrepreneurial talent and business leadership is matched by his love for wine and hospitality. He is the founder of Sona Hills, a boutique vineyard resort in Paso Robles, CA, and Claude Philippe Wines, where he combines his business acumen with his personal interests.
Tablas Creek Vineyard isn't just a winery — it's a masterclass in how to lead with values and still grow. In this episode, we sit down with proprietor Jason Haas, one of the most respected voices in American wine, to explore how his team has scaled a brand that stands for integrity, innovation, and environmental stewardship.Co-founded in 1989 by the Haas and Perrin families (of Château de Beaucastel fame), Tablas Creek pioneered Rhône varieties in Paso Robles and today remains at the forefront of sustainable winemaking. It was the first winery in the world to receive Regenerative Organic Certification. It's also a powerful case study in direct-to-consumer success: Tablas Creek produces 30,000–35,000 cases annually, with 80% of its revenue coming from DTC sales.In this episode, Jason shares:How they built Tablas Creek's category leadership from an unsung region and grape portfolioThe marketing shift that led to a 20% increase in DTC sales in 2024Why white wines are now driving growthHow a single blog post led to a boxed rosé launch that sold out in four hoursWhat it takes to maintain team culture and creative freedom in a growing 50-person organizationHis advice to founders on staying true to your brand—even when market trends tempt you to strayJason also explains why the $25–$40 price tier is outperforming other segments, and how Tablas Creek doubled its export business with just five well-timed market visits.If you're a founder or operator looking to build a brand that endures — while staying nimble and connected to your customer — this episode is packed with insights you won't want to miss.Last Call:Co-hosts Erica Duecy and Scott Rosenbaum break down the most important takeaways from Bar Convent Brooklyn. A few highlights:
It's time for Team Sweasey to break down critical market statistics shaping the San Luis Obispo housing landscape. The team explores a striking trend: the average first-time homebuyer is now 38 years old, a decade older than the 28-year-old average in 1991, and that age is likely to go up with the shift in home sellers, with the average age jumping from 47 in 2005 to 63 today. Owners see the benefit of staying put with locked in low interest rates and property tax savings. With inventory tight and no significant new construction on the horizon, Team Sweasey discusses how these dynamics fuel rising prices and limited options, making it harder for buyers to enter the market. In this episode they share creative solutions, like house hacking in Paso Robles or even recycling, to get your seed money. Packed with actionable insights, the episode underscores the urgency of starting early, leveraging expert guidance with an agent, and rethinking inheritance to build wealth through real estate. It's time for Team Sweasey to take a data-driven look at why now, is the time to act in SLO County's competitive market! Like, subscribe, and send your questions for Team Sweasey to tackle in future episodes. Text them in at 805-244-1170, Be Sure to Subscribe to Team Sweasey on YouTube @halsweasey for quick tips and full episodes of the SLO County Real Estate Podcast with Hal Sweasey. California DRE #01111911
Spices add extra flavor to our meals, how long can we keep them, how should we store them, what should we look for when buying them? We'll have these answers and much more from Ethan Frisch, Co-Owner of Burlap and Barrel Single Origin Spice Company. Sommelier Jacqueline Colemen speaks with Daniel Daou, co-founder and winemaker at DAOU Family Estates in Paso Robles.
On this episode of The Jered Williams Show, Jered sits down with Nate Santos, owner of Santos Bros Plumbing in Paso Robles, California. Nate shares his journey from reluctantly joining his uncle's plumbing company to launching his own with his brother, building a brand that stands out with cowboy hats, overalls, and next-level customer service. They dive into hiring struggles, pricing confidence, and the value of character over experience. Nate also talks about his passion for horses, mariachi shows on horseback, and how plumbing funds his dream lifestyle. It's a raw, honest, and a fresh look at what it takes to grow a service business in a small town.
Can hybrid grapes revolutionize the wine world? Adam Huss — Host of the Beyond Organic podcast and Co-owner of Centralas Cellars breaks down what a hybrid truly is, explaining how traditional breeding — and nature itself — has long crossed grape species. With over 70 grape species worldwide, today's modern hybrids are the result of generations of crossing, backcrossing, and innovation. We explore the impact of WWII on agriculture, France's ban on hybrids in appellation wines, and why developing new hybrids is critical for disease resistance, flavor discovery, and more sustainable farming. Plus, Adam shares insights into trialing the “married vine” system — a potential game-changer for soil health, pest management, and flavor expression. Resources: 135: Cold Hardiness of Grapevines 217: Combating Climate Chaos with Adaptive Winegrape Varieties 227: Andy Walkers' Pierces Disease-Resistant Grapes are a Success at Ojai Vineyard Adam Huss – LinkedIn Centralas Organic Wine Podcast South Central Los Angeles Couple Opens New Winery Dedicated to Organic Values, Transparency, Inclusion Wine's F- Word Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript [00:00:03] Beth Vukmanic: Welcome to Sustainable Wine Growing with Vineyard Team, where we bring you the latest in science and research for the wine industry. I'm Beth Vukmanic, Executive Director [00:00:13] In today's podcast, Craig Macmillan, critical resource manager at Niner Wine Estates with longtime SIP Certified Vineyard in the first ever. SIP Certified Winery speaks with Adam Huss, host of the Beyond Organic Podcast and co-owner of Centralis Cellars. [00:00:32] Adam breaks down what a hybrid truly is, explaining how traditional breeding and nature itself has long crossed grape species with over 70 grape species worldwide. Today's modern hybrids are the result of generations of crossing, backcrossing, and innovation. [00:00:50] We explore the impact of World War II on agriculture, France's ban on hybrids and Appalachian wines, and why developing new hybrids is critical for disease resistance, flavor discovery, and more sustainable farming. [00:01:03] Plus, Adam shares insights into trialing the married vine system, a potential game changer for soil health, pest management, and flavor expression. [00:01:12] When Lizbeth didn't get into nursing school on her first try, she could have given up. Instead, she partnered with her mentor Alex, to make a new plan, attend classes part-time, build up her resume and get hands-on hospital work experience. Now Lizbeth has been accepted into Cuesta College's nursing program and her dream of becoming a nurse is back on track. [00:01:36] Lizbeth is a Vineyard Team, Juan Nevarez Memorial Scholar. You can help more students like her who are the children of Vineyard and winery workers reach their dreams of earning a degree by donating to the Juan Nevarez Memorial Scholarship. Just go to vineyardteam.org/donate. [00:01:53] Now let's listen in. [00:01:58] Craig Macmillan: Our guest today is Adam Huss. He is the host of the Beyond Organic Podcast and also co-owner of Centralis Winery in Los Angeles, California. And today we're gonna talk about hybrid grape varieties. Welcome to the podcast, Adam. [00:02:11] Adam Huss: Thanks, Craig. I really appreciate it. Thanks for having me. [00:02:17] Craig Macmillan: So let's just start with the basics. What are hybrid grape varieties? [00:02:22] Adam Huss: I should also say I'm a fan of your podcast as well, so it's really fun to be here. [00:02:26] Craig Macmillan: Thank you. Thank you. [00:02:28] Adam Huss: Been listening for a while. So hybrids, I mean, it's really simple. It's funny, I see stuff on Instagram sometimes where people just are so misinformed and they think that, you know, hybrid means like GMO or something like that. [00:02:41] A hybrid simply is just, you take pollen from grape X, you put it on flowers from grape y, and if those two grapes are from different species, you have a hybrid. If they're from the same species, you just have a cross, and this is something that has been part of traditional breeding since forever. It's also what happens naturally in the wild. [00:03:00] Or I hate, I actually just use two words I try not to use at all, which is like natural and wild, but in forests and streams forests and backyards without human intervention, these pollen get exchanged by wind and everything else and have led to, you know, some of the more. Old popular varieties of grapes that are, considered hybrids that we know of now, like Norton and Isabella and Kaaba. [00:03:23] Nobody actually crossed them. They just happened. So yeah, that's, that's a hybrid. It's very simple. [00:03:29] Craig Macmillan: That's what they are, what aren't they and what are some of the myths surrounding them? [00:03:33] Adam Huss: yeah, great question. You can't generalize about hybrids. Generally speaking. So that's really important thing for people to wrap their heads around, which is because. You know, we'll get into this, but so much, so many hybrids are, and just hybrids in general, are wrapped up in prejudice because we live in this sort of viniferous centric wine world. [00:03:56] You know, , those of us who are in wine, but there, you just can't generalize. The qualities of hybrids are just like humans. Like it depends on what your parents are. You know, you, you get different things every time you mix 'em up and you're not like your brother or sister. If you have a sibling, you know you're gonna be different from them even though you have the same parents. [00:04:13] So that's the same thing happens with grapes. There's genetic diversity and mutation happens and. For hybrids, , the possibilities, the potentials are literally infinite. It's pretty incredible to know that possibility exists. There are over 70 species of grapes on earth besides vitus vara, and if you cross any of those two varieties, yeah, you'll get a genetic cross that's 50 50 of, of two different species. [00:04:40] But that. Within that you could do that cross again and get a different variety of grape, even with the same cross. So it's just amazing. [00:04:51] The modern hybrids that are now out there are. Often multi-species crosses and have been crossed. Generationally again and again and back crossed and recrossed. And so, you know, I was just looking at a hybrid grape that had five species of grapes in its family tree. I mean, there are family trees that would make the royals blush, honestly, in some of these hybrids. [00:05:11] So it's not, it's not something that is just, can be just said. You can say one thing about it or that. And, and the idea of hybridizing doesn't imply anything at all, really, like it is just this process that happens that we've been doing for a long time. This might be a good thing to dispel some of the prejudices. [00:05:34] You know, something like the word foxy often gets thrown around when we start talking about hybrids. I did a whole podcast about this what's really interesting, I just brought this word up to a, a young couple here in LA who are growing grapes and they, they had no idea what I was talking about. [00:05:49] So that's kind of encouraging. Like in, in the younger generations, these prejudices and some of these words that we inherited from the last century , are dying out truly. Which is great, but it still persists and you still hear it a lot and. If anybody goes online and researches some of these grapes, so much of the information available online is actually still misinformation and prejudiced because it comes from this vinifirous centric culture. [00:06:15] And so it's really important for people to understand that like foxy is not what it sounds like. It sounds like it would be this animalistic, musky, maybe scent gland tinged aroma, flavor thing, but. If you taste the grapes that are known as foxy and you go, you know, start researching this by tasting, you'll find that it's actually kind of delicious. [00:06:37] It's usually fruity and you know, candy like strawberry raspberry flavors. And for those of us in the US. It's often something we associate with Grapiness because of Welchs. And the flavors of Welchs, which come from the Concord grape, which is a Foxy grape, are these grapey flavors that we grew up with. [00:06:57] This sense of like grape candy and stuff like that. And that's a lot of times what you find in these, but again, it depends a lot on. The level of the compounds that are in that specific hybrid. Again, you can't, you can't generalize. And just like with anything, if you mix different compounds together, you'll get these nuances and you might have some of that flavor or aroma, but it'll be blended with other things. [00:07:17] And so it takes on new characteristics. So it's way more complex than just thinking like a. All grapes that are hybridized are foxy. That's absolutely not true. Or that foxy is this monolithic thing or that foxy is bad. None of those are true. And then really the other thing to realize is in. Grapes in the native North American varieties of species of grapes. [00:07:41] There's really only one that has been used traditionally in grape breeding and hybridization that has these flavors. And that's Vitus labrusca. It just happened to be used quite a bit because it's endemic to the East coast where a lot of the Europeans who started all this breeding were living and, and it was, you know, very readily apparent in the forest of the East coast. [00:07:59] So that. Got used a lot and it's also got a lot of great qualities of fungal resistance and stuff like that. Muscadine is the other grape that has it, but it's got a different genetic structure so it doesn't get crossed a lot or hybridized a lot. [00:08:11] Craig Macmillan: So like, what are the advantages of hybrids where you take vinifira and you cross it with a Native American indigenous grape? What are the benefits? [00:08:21] Adam Huss: Yeah. Another great question. Just , the historical perspective on this is really important. I think. So, you know, Europeans came here a couple hundred years ago, and eventually they brought some of their favorite plants over, one of which were their grapes. And what they noticed right away is that their grapes, I. [00:08:38] Suffered and died without exception, just across the board. Anything they brought over grape wise just kept dying, kept dying. You know, many people tried for a century at least, you know, including people like Thomas Jefferson, people with enormous amounts of resources, and they just failed. They failed to grow these grapes. [00:08:56] Meanwhile, you know, these things like. Norton, this, these hybridized grapes started developing and people noticed like, oh, this grape, it's crossing with some of , the local varieties and it's doing really well. So they began to realize, like they didn't know then that part of, one of the benefits that you get is phylloxera resistance, for example. [00:09:16] But that was a big one and came to save, you know, Europe's wine industry at the end of the 19th century. But also you have these grapes that . Evolved with the fungal pathogens of this, of these climates of North America and other places around the planet. So they've developed resistance and tolerance for all these things. [00:09:38] And so when you cross them with vinifira, you get some of the desirable characteristics that you might like from Vera, and hopefully you'll get some of that, you know, hardiness and fungal resistance and some of the other, just. General benefits of having hybridized interesting new flavors and characteristics [00:09:56] Craig Macmillan: have you seen some examples of this in your, in your travels? [00:10:01] Adam Huss: the fungal resistance and things like [00:10:03] Craig Macmillan: resistance or Pierces disease resistance or anything like that. [00:10:07] Adam Huss: Oh yeah. I mean, I. Whew, so many. I mean, the fact that people can grow grapes organically in Vermont for example, relies almost entirely on hybrids. You know, first of all, they have extremely cold winters there. They have extremely wet, hot, humid summers there. And if you try to grow vinifera there the only way to do it is with chemicals and, and a lot of heartache and, and high risk agriculture. [00:10:35] But here we have somebody like Matt Niess, who's working entirely with hybrids, with his winery, north American Press, and basically he's not using any sprays in any of his vineyards in here in California because these. These grapes have genetics that developed for resistance to the fungal pathogens of the East Coast. [00:10:55] And so you bring them to this nice dry, you know, Mediterranean climate, they're just like, they're crazy. They're like you know, they're, you can basically spray free now. I mean, some people have a problem with zero sprays because they don't want things to develop, but he has a 70-year-old baco noir vineyard, for example, that's in like a wet region in Sonoma that. [00:11:18] He has never sprayed and it's pumping out grapes and looking beautiful every year. And the really interesting thing about it's, there are some inter plantations of vinfiera in that like somebody. Planted something. Maybe it was Pinot Noir in with the Baco. It's like one every, you know, like there's only a few, a handful of these scattered throughout the acre of the Baco noir, and you can tell which ones those are every year because they're just decimated by mildew by the end of the year, whereas the Baco is just spotless and beautiful. [00:11:46] So that's a really like obvious, [00:11:49] Craig Macmillan: What are the wines like? The bako noir? I've never had a bako noir. [00:11:53] Adam Huss: Oh, his wines. Well, so Baco is nice. It's, I mean, it's higher acid. It's almost like a high acid. Gosh, I don't know what, it's hard. I, I, I hate to go down the rabbit hole of like trying to compare it to a vinifira, but it is unique. But it's a deep red almost interior, like with deep purple, higher acid flavors, but pretty balanced, really luscious. Dark fruited flavors maybe a little. Like Syrah, like meatiness, there may be a touch. You might find that it depends on the year. He's had a couple different vintages, so it's been really interesting to see. I'm, I'm kinda like loving following that year by year, seeing the vintage variation and what. [00:12:35] Different things come out because nobody's really doing this. Nobody's, nobody's experimenting with these. So we don't really know how they'll do in, in California other than what he's doing. And just a couple other growers. But he also this year introduced awba for the first time back into California. [00:12:50] The last catawba Vines were ripped out of California in like the sixties, and he, planted some and finally was able to harvest a crop this year and released what was once. California, I mean, the America's most popular wine from the Ohio River Valley is sparkling catawba, and it's like pink and just delicious, beautiful, beautiful stuff. [00:13:10] If I can step back, I think a lot of the discussion of hybrids, again, comes from this perspective of vinifira culture and how do we. Help vinifera become better. How do we use these hybrids as a tool to help, you know, this sort of vinifira centric culture? But I, I would, I'd like to reframe it. [00:13:31] I think a better way to look at this is hybridization is kind of just what we always do with agriculture. It's how you evolve and adapt your agriculture. Ecologically in the absence of modern chemistry that we have. So like before World War ii, and part of, and this is part of the history, France's history too, is like, you know, we had RA decimating their, their vineyards as well as. , we didn't just bring phylloxera back from North America, we brought BlackRock, Downey mildew, powdery mildew. So , their vines were just like dying. Like they were just dying. And so there was this urgent need and a lot of the hybridization, a lot of, some of our, you know, hybrids like Save El Blanc and things like that. [00:14:15] Came from French breeders who were just trying to save the French wine industry. Like they just wanted to have wine, let alone vinifira. You know, it was that. It was pretty bad at the end of that set, you know? And so they developed these new things and then we, you know, things like Isabella and catawba and things like that were coming over from North America, some of our hybrids that came from here, and pretty soon they had these really productive, really hardy vines with new, interesting flavors that. [00:14:41] People kinda liked 'cause they are like fruity and delicious and interesting and new and, and if you're a farmer and you have less inputs and you get a more productive, like higher yields on your vine, like, it's just kind of a no-brainer. And so people were just planting these things. They really were taking off. [00:14:59] And in 1934, the French were like, whoa, whoa, whoa. Like our, our, first of all, our. Ancient vinifera cultures are going to be completely diluted, but second of all, we're gonna devalue the market 'cause we're gonna have all this like, it's too abundant, you know? So they made, in 1934, they made hybrids illegal in the French Appalachians. [00:15:17] And so that legacy is something that still sticks with us. Of course then World War II happened and we. Didn't really pay much attention to wine at all 'cause we were just trying to survive. But once World War II was over and the the war machine transferred into the pesticide and industrial agricultural machine, the French realized they could keep Vera alive on root stocks of American hybrids or American native varieties by spraying them with these new novel chemistry chemicals. [00:15:49] And so then they started enforcing the ban on hybrids because they could, and they knew they could have the, this alternative. And so that's when you saw like they had their own sort of version of reefer madness where you, you saw a lot of misinformation and hyperbole and outright propaganda and lies about these, these grapes because they were trying to get them out of French vineyards. [00:16:10] It's important to realize that Ban the EU just lifted the ban on hybrids in Appalachian wine in 2021. So it's kind of not surprising that some of these prejudices and misinformation still persist today. We're not too far away from that. I. [00:16:26] Craig Macmillan: And, and why was the band lifted? Do you know? [00:16:30] Adam Huss: That's a great question. It's, it was lifted for ecological reasons because they're realizing these are really important to dealing with climate change. This is like, if you want a sustainable industry, you need to be able to adapt. When you're inside this, this world of vinifira, what I call the vinifira culture, which is, you know, very centered on Vera. [00:16:50] You don't realize how strange it is. You know, it's kind of like growing up with a, a weird family, you know? It's all you know, so you don't know how strange they are until you start seeing the rest of the world. But to think that, you know, 50 years ago we just decided that maybe like. 10 grapes were the pinnacle of viticultural achievement for all time, and we've basically invested all of our energies into, you know, propagating those around the planet and preserving them at all costs is kind of strange when you think about the whole history of agriculture. [00:17:20] And it's really only possible because of cheep fossil fuels and the novel chemistry that we. Have put into our systems. And so if you take those out, if you start thinking ecologically about how do you develop a wine system, I mean the question is like, does it make sense when farming in a world where the only constant is change and we just live in a dynamic world, does it make sense to try to do everything you can to prevent change? [00:17:45] Like is prevention of change like a good strategy? And so I think, you know, diversity and adaptation are. What have always worked, you know, historically through agriculture, and that's kind of the future. I mean, in a real sense, vinifera culture is the past and hybrids are the future. If we want to have a future, there's my enthusiastic, [00:18:09] Craig Macmillan: Well, I'd like you to expand a little bit more on that. 'cause we we have a group of hybrids that are well known or are commonly used. I've, I've been hearing about Marquette a lot more, um, As having a lot of potential WW. What does that future potentially look like and what are some things that would have to happen for that potential to be realized? [00:18:31] Adam Huss: So we have invested, you know, millions of dollars in time and energy and even policy into developing, , the chemicals that we now use to support our, viticulture. And to make it possible in places like Virginia, where, you know, they're developing a whole wine industry there around vinifira in a climate that is, you know, like I said, that was the climate that like Thomas Jefferson failed for and everyone else for hundreds of years failed to grow it there. [00:18:59] If we invested that same amount of time and energy and money into breeding programs and into. Research for the kinds of things that we're now discovering, like DNA markers so that we can have DNA marker assisted breeding. So you're, you're speeding up the breeding process by sometimes two, three years. [00:19:19] Which is, which is significant in a process that can take, you know, 10 to 20 years that any, any little bit helps. So that kinda stuff and just more of it, more private breeders, making it more valuable for private breeders. I always think it's really interesting that like billionaires would rather just do another sort of like cult. [00:19:39] Ego, Napa cab investment, you know, rather than like breed their own personal variety of grape that nobody else could have. I mean, I'm not recommending that, but like, to me that seems really interesting as an idea. You could just have your own proprietary grape variety if you wanted to, you know, but nobody's thinking that way. [00:19:58] But I would say breeding, putting our, our time and energy into breeding not new varieties is, . Really important and, and working with the ones that are already there, I mean. The only reason California's so such strangers to them is because it's so easy to grow here. You know, we're relatively speaking and I get that. [00:20:15] I mean, you know, people like what they like and, and change is hard and market conditions are what they are. But I think we're at a point where. Marking conditions are changed. Like I said, you know, this young couple I was just talking to don't, don't have never even heard the word foxy. And so I think there's a lot more openness to just what's in the glass. Now. [00:20:35] Craig Macmillan: So some. Of it's messaging. If we can have wines that people can taste and do it in a context that's new to them. So there may be an opportunity here with newer wine drinkers or younger wine drinkers potentially, is what it sounds like to me. [00:20:48] Adam Huss: Yeah, and I. I mean, some of this is also realizing all the different ways that hybrids are already being used and could be used. Like, you know, we know you mentioned Pierce's disease. Pierce's disease is this disease that's endemic to California and is heading north. I mean, it's really on the threshold of all of the major wine regions of, of California. [00:21:11] And the only ways . To stop it without hybrids, without resistant hybrids are, are pretty intense. You know, it's like eliminating habitat through, , basically creating a sterile medium of your vineyard and then spraying with insecticides, you know some, sometimes pretty intense insecticides. [00:21:29] The alternative though is there are now multiple varieties of grapes that are. Resistant to them that are tolerant to it so they, they can carry the bacteria, but it won't affect the health of the vine. Those were bred, some of them here, right here in California at uc Davis. And yet if you go to the University of California Agricultural Network Resources page that, you know, kind of handles all the IPM for California, sort of like the resource. [00:21:56] And if you read about Pierce's disease, it makes zero mention of using tolerant. Varieties as a management strategy. And it makes no mention that there are even are tolerant varieties to Pierce's disease as a management strategy. So just that kind of stuff is the shift that has to happen. 'cause it just shows how vinifera centric our entire industry is, like from the top down, even when there are these great strategies that you can use and start implementing to combat these things, ecologically versus chemically. [00:22:25] They're not there, you know, they're not being mentioned. So just little things like that would go a long way. Also, you know, I mean, one of my fun little facts is like. There are already hybrids being used significantly, like probably everybody on who's listening to this has, if you've bought a bottle of wine at a grocery store that was under 20 bucks, you've probably drunk hybrids because 10,000 acres of ruby red is grown in California to make mega purple and mega purples. Pretty much in every, like, you know, mass produced under $20 bottle of wine and it's got esra, Vitus, esra in it. So you've probably been drinking hybrids and not even known about it. [00:23:04] In terms of these Andy Walker hybrids, I do have a little that which were bred for Pierce's disease resistance. I also have kind of a fun story in that I, as you know, like we've, we've both talked to Adam Tolmach, who replanted a whole block that he lost to Pierce's disease with these hybrid varieties, and these are designed specifically to retain a lot of vinifira characteristics. They're like 97% back crossed to be. vinifira and 3% with Vitus, Arizona to have that Pierce's disease resistant specifically. So they don't have a lot of the other benefits that like a higher percentage of North American native varieties would have. Like they, they're still susceptible to powdery mildew and other mildew pretty, pretty intensely, [00:23:44] but just in terms of flavor for anybody who's out there. So I've, I've barrel tasted with Adam. Tasted each of those varieties individually out a barrel. And then we went to his tasting room and tried all of his wines and, and got to, and then he, instead of keeping, he has two red hybrid varieties, two white hybrid varieties, and he blends them and makes a, you know, a, a red blend and a white blend that he calls a state red and state white. [00:24:09] And we went to his tasting room and he makes beautiful wine. All of his wines are great, but no joke. Everybody in my party. Preferred the hybrids to like all of his pinots or raw chardonnay, I mean, I have no idea why. I mean, but, and that's just anecdotal, obviously nothing scientific, but the very least I can say the, the flavors are exciting and delicious. [00:24:29] Right. [00:24:30] Craig Macmillan: If you can get them in front of the consumer, [00:24:33] Adam Huss: Yeah. [00:24:33] Craig Macmillan: the key. That's really the key. [00:24:35] Adam Huss: Right, right, [00:24:36] Craig Macmillan: And for, your own wine making. Are you making wine from hybrids for yourself? [00:24:40] Adam Huss: Not yet just 'cause there are, there just aren't any in California very much, you know, I mean, it's like little patches here and little patches there. And the people that have them are using them for themself, you know, for their own growing. They've grown them specifically you know, Camus has planted some of these Andy Walker hybrids along their riparian corridors to prevent Pierce's disease. [00:24:58] Those varieties specifically are being used. I don't know if they're blending those in. With like their cab or whatever. I honestly think they could, but I don't know if they are. They're probably, I dunno what they're doing with them, but I do grow them here in Los Angeles and I'm, but they're, you know, it's like I'm trying out a bunch of different things, partly just to see how they do, because, you know, they haven't been grown here. [00:25:21] They were developed for colder, wetter climates and so, you know what, how will they grow here in Los Angeles? There's a lot of unanswered questions for some of these. [00:25:30] Craig Macmillan: You and I were chatting before the interview and you have a, a new project that you're very. Excited about tell us a little bit about that, because I thought that was pretty cool. [00:25:39] Adam Huss: Yeah. Thanks. So this past summer, my wife and I finalized the acquisition of this farm in upstate New York that I'm going to develop into a. Married Vine Vida Forestry Demonstration and Research Project. And, and married vines, essentially vines growing with living trees. [00:26:02] But the best way to think about it is if you know the three Sisters of Agriculture, the corn, beans and squash idea, where you plant these. This guild of, of a Polyculture guild, and they have these symbiotic stacking benefits and productivity. This is what a married vine polyculture is for perennial agriculture. And so I don't just see it as vine and tree, but also vine and tree, and then a ground cover and or small shrubs or things like that that are also perennials planted in a guild together to create these stacking benefits and productivity. [00:26:35] Multiple productivity layers as well as making it a grable system because the vines will be up in trees and and we're gonna call it the Beyond Organic Wine Forest Farm. [00:26:47] Craig Macmillan: So gimme some more detail on this. So like, what are the other plants that are in the forest and how are the vines, what's the spacing like? How, how many trees per vine or vine per tree? [00:27:01] How is the vine trellis? Um, I just, I'm really curious about this idea because this goes back to very, very ancient times. [00:27:09] Adam Huss: Yes. Yeah, yeah, [00:27:09] Craig Macmillan: Uh, that I've read about. I've never seen evidence of it, but I have been told that going back to like Roman times, they would plant grapevines, interplant with things like olives, [00:27:18] Adam Huss: yeah, yeah. Yeah. And [00:27:20] Craig Macmillan: use the olive as a trails. [00:27:22] I mean, is this the, is this the same kind of concept? [00:27:24] Adam Huss: You can see some of this still in Italy. So even pre roam the Etruscan times is what the oldest versions of this that are still visible in Campania, just north of Napoli, I think is the largest married vine system that is still in production. And I think it's about, it might be about 34 hectares of this variety where they have elm trees. That are really tall, full sized elm trees. [00:27:51] And then between them they sort of have wires or ropes between the trees and the vines grow up like up 15 meters. Like it's crazy. Like the guys that harvest this, they have like specially designed ladders that are built for their stance so that they can like lock into these 18 meter ladders and be up there like with a little pulley and a bucket, and they're lowering grapes down from way up in the end. [00:28:14] And you get. So many cool things about that, you know, the, the ripeness and the PHS of the grapes change, the higher you go up in that system. , the thinking is they might have even been used to like. Just inhibit invading armies because , it's like a wall of vines and trees that create like almost a perimeter thing. [00:28:33] That that's also how they're being used in Portugal, they are sort of like if you have a little parcel of land, you use trees and vines to create like a living fence keep your domestic animals inside. And animals that might eat them outside and protect, you know, from theft and things like that. [00:28:51] Keep all your crops in a little clo, like a little controlled area. There are old systems where. They're more like feto systems where they were using maple trees and just pollarding them at, at about head height. And every year, every year or two, they would come in and clip off all the new growth and feed it to the livestock. [00:29:10] And meanwhile, the vines were festooned between the, the maple trees is like, you know, just like a garland of, of grapevine. So there's a lot of different things. And what I wanna do is trial several of them. One of the most. Interesting ones that I just saw in whales uses living willows, where you literally just stick a willow slip in the ground, bend it over to the next one that's about a meter and a half away and attach it. [00:29:35] And so you have these arched willow branches that grow once you stick 'em in the ground. They start growing roots and they create like a head high trellis, like a elevated trellis system, and you plant vines in them. And, and it literally looks just like. Like a row of grapevines that you would find here, except the, the trellis is alive and there's no wires and, and you prune the tree when you prune the vine in the winter, you know? [00:29:58] And Willow, I, I don't know if you know, but the, the other interesting thing about that is like willow has been used historically that the salicylic acid is known. Obviously that's aspirin and stuff like that. That's where we get, you know, one of our oldest like pain relievers and things like that. [00:30:12] But. It's used in biodynamic preps as well as an antifungal. And so there's some thought that like this system could be really beneficial to the vines growing with those. Specifically for that, like for antifungal properties or just creating a, you know, showering the vines with this, this salicylic acid thing that will help them grow and have health throughout the season without, with, again, reduced need for sprays of anything. [00:30:37] Craig Macmillan: Yeah, and that was why I brought it up is because there's the idea of working with the natural ecology of what's in the germ plasm of native plants. I. Mixing with an import plant. [00:30:51] And then there's the other way of looking at it and saying, well, what, what about recreating the conditions under which this plant that has evolved in the first place? And I, I just think that there's really fascinating concept. It's really intriguing to me. [00:31:05] yeah. And there's so many different ways you could do it, and that's why it's interested in what you're planning on doing, because there's obviously a lot of ways you could do it. [00:31:11] Adam Huss: Yeah, I wanna experiment with several. Like you said, the, the soil benefits are incredible potentials. And then when you're also thinking about what do I do besides just vines and trees, and I mean, the other thing is like. How does it make the wine taste? Like if you plant a vine with an apple tree or a, a black locust tree, or a honey locust tree, or a, or a mulberry tree, like, does, is the vine happier with one of those trees? [00:31:35] You know what I mean? Does it, does it, you know, and if it is, does that make the wine taste better at the end of the day? All these are really fun questions for me. That's why I'm really excited to do it. But also like what are the benefits in terms of, you know, the health of the vine, the health of the tree? [00:31:50] Do they are, is there symbiotic elements? It seems like they would, I, I think a lot about what kind of mycorrhizal connections and associations the trees have, because we vines have our Arbuscular connections. And so if you plant them with a tree that has similar connections, they might actually have a symbiotic benefit. [00:32:07] They might increase that soil network even further. And then if you're planting shrubs like blueberries or flowers, you know, perennial flowers or Forbes and things like that, that could either be grazed or could be gathered or could be another crop even for you, or it could be a protective thing. [00:32:22] There are things like indigo that you might plant because. Deer don't like it. So you might want that growing around the base of your vine tree thing while it's young, because it will prevent the deer from grazing down your baby vines and trees, you know? And so there's just a, a myriad ways of thinking about these guilds that you can do. [00:32:39] Obviously these are, I. Yeah, they're, they're different. If I was doing it in California, if I was in California, I would be thinking more about olives and pomegranates and figs and things like that, you know, like there's a lot less water for growing trees here, so depending on where you are, unless you're on the coast. [00:32:55] Craig Macmillan: Are you planning on using hybrids in your project? [00:32:59] Adam Huss: Yeah. I don't know how I would do it any other way. Yeah, it's, definitely a climate that. If you try to grow ra, like you're just asking for trouble. And, and just, you know, because of my approach is so ecological, like I will attempt to be as minimal inputs as possible is the other way I look at it. [00:33:20] You know, try to just imitate what's happening around to, to see what that landscape wants to do and then how it. Maintains its health and resilience and maybe, and, and I mean, my, my ideal is to spray not at all. But you know, with not a dogma about that. If I see an issue or if I think like I'm building up these pathogen loads in the vineyard, maybe I'll spray once a year, even if they seem like they're doing okay. [00:33:47] You know, I'm not like dogmatic about nose spray, but I, it's a, it's a fun ideal to reach for. And I, you know, I think potentially with. Some of the symbiotic benefits of these systems that could be achievable with with the right hybrids. You know, I mean, again, I don't wanna generalize about hybrids because you have the Andy Walker hybrids on the one end, which you have to treat just like vinifira in terms of the spray program. [00:34:10] And then on the other hand, you have something like Petite Pearl or Norton, which is like in many cases is almost like a bulletproof. Grape, you know, and in California specifically, it would be like insanely. And then you have things right down the middle. Things like tranet that you know, is basically like, I could blind taste you on Tranet and you wouldn't be able to tell the difference between it and gewurztraminer . [00:34:31] But it's more cold, hearty, it has a little more disease resistance. Gives you a just a little bit, a little bit more of a benefit while still getting flavors that are familiar to you. If you like those flavors. [00:34:43] Craig Macmillan: Is there one thing that you would tell growers on this topic? One takeaway. [00:34:48] Adam Huss: Great question. I think give hybrids the same allowance that you give Vinifera. I. We all know there's a huge diversity of Vin Nira from Petite Ough to Riesling. And not everyone is right for every wine drinker and not all of them per perform the same in the vineyard. And, and you know, and we tolerate a lot of. [00:35:12] Frailty and a lot of feebleness in our veneer vines. We, we do a lot of care. We do a lot of like, you know, handholding for our veneer vines when necessary. If we extended the same courtesy to hybrids in terms of understanding and willingness to work with them. I think like that would just go a really long way too. [00:35:33] And I think we'd be surprised to find , they're a lot less handholding than, than Venire generally speaking. I. But also just try some. I think a lot of the prejudice comes from just not being exposed to them right now. You know, if you, if you think, if you're thinking negative thoughts about hybrids, get out there and drink some, you probably just haven't had enough yet. [00:35:51] And if you don't like the first one, you know, how many bad Cabernets have you had? I mean, if, if I had stopped drinking vinifira, I [00:35:59] Craig Macmillan: Yeah, that's, that's a really good point. If I judged every wine by the first wine that I tasted, that's probably not a very, [00:36:06] Adam Huss: right. [00:36:07] Craig Macmillan: good education there, [00:36:08] Adam Huss: Prevented me from exploring further, I would've missed out on some of the more profound taste experiences of my life if I'd let that, you know, guide my, you know, my thinking about it. So yeah, I think it's like anything with prejudice, once you get beyond it, it kind of, you see how silly it is, man. [00:36:25] It's, it's like so freeing and, and there's a whole world to explore out there. And like I said, I really think they're the future. Like if we wanna have a future, . We can only cling to the past for so long until it just becomes untenable. [00:36:38] Craig Macmillan: Right. Where can people find out more about you? [00:36:42] Adam Huss: So beyondorganicwine.com is the, the website for me. The email associate with that is connect@organicwinepodcast.com. [00:36:53] Craig Macmillan: Our guest today has been Adam Huss. He is the host of the Beyond Organic Podcast and is the co-owner of Centralas Wines in Los Angeles. [00:37:01] Thank you so much. This has been a really fascinating conversation and I'd love to connect with you at some point, talk more about. Out this, thanks for being on the podcast [00:37:08] Adam Huss: Thank you so much, Craig. Appreciate it. [00:37:13] Beth Vukmanic: Thank you for listening. Today's podcast was brought to you by VineQuest. A Viticultural consulting firm based in Paso Robles, California, offering expert services in sustainable farming, vineyard development, and pest management. With over 30 years of experience, they provide tailored solutions to enhance vineyard productivity and sustainability for wineries and agribusinesses across California. [00:37:38] Make sure you check out the show notes for links to Adam. His wine, brand, Centralis plus sustainable wine growing podcast episodes on this topic, 135 Cold hardiness of grapes 217. Combating climate chaos with adaptive wine, grape varieties, and 227. Andy Walker's Pierce's Disease resistant grapes are a success at Ojai Vineyard. [00:38:04] If you liked the show, do us a big favor by sharing it with a friend, subscribing and leaving us a review. You can find all of the podcasts at vineyardteam.org/podcast and you can reach us at podcast@vineyardteam.org. [00:38:19] Until next time, this is Sustainable Wine Growing with Vineyard Team. Nearly perfect transcription by Descript
This week, Jessica sits down with David Salazar — the son of immigrant farmworkers and the winemaker, owner, and visionary behind Reclamación Wines. From his upbringing in agricultural roots to earning a degree in Viticulture and Enology from Fresno State, David's journey has taken him across wine regions from Paso Robles to Napa Valley and as far as New Zealand. In this episode, David opens up about why he launched Reclamación Wines — a bold, intentional brand that challenges the narrative that Latinos are only seen as labor in the wine industry. His mission is clear: to elevate Hispanic voices and showcase the leadership, innovation, and brilliance Latinos bring to winemaking. Jessica and David dive into cultural reclamation, the storytelling behind the wine, and, of course, Jessica shares her first sips and real-time reactions to his beautiful wine. In This Episode: The story and meaning behind Reclamación Wines David's journey from immigrant roots to global wine regions His mission to shift narratives in the wine industry The role of culture, identity, and family in his work Jessica's tasting notes and reactions to the 2021 vintage About David Salazar: David is the son of immigrant farmworkers and a proud graduate of Fresno State's Viticulture and Enology program. His experience spans top wine regions from California to New Zealand. David's passion lies in reclaiming space and respect for Latinos in the wine world — not just as laborers, but as leaders, innovators, and great winemakers. Connect with David Salazar:
The Jim Rome Show HR 2 - 6/2/25 LA Chargers LB Daiyan Henley joins the show after an outstanding sophomore season, Alvin makes his PrizePicks and Silk Brah joins from wine country in Paso Robles. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Greg and Sorcerer Chromatic drink and review beers from Greenwood Brewing (Phoenix, AZ) and Firestone Walker (Paso Robles, CA). After a couple of quick Beer News story, Sorcerer Chromatic rundown the first half of the list on Beer Vendors at this year's Firestone Walker Invitational Beer Fest on May 31st, 2025 in Paso Robles, CA. Recorded May 19, 2025
Greg (going solo) drinks and reviews the most popular beer from Evil Twin (New York, NY). He then finishes the list Sorcerer Chromatic started from the last episode of the beer vendors who will be at this year's Firestone Walker Invitational Beer Fest on May 31, 2025 in Paso Robles, CA.
It's Monday, Let's raise a glass to the beginning of another week. It's time to unscrew, uncork or saber a bottle and let's begin Exploring the Wine Glass! Happy Memorial Day. Originally known as Decoration Day is a federal holiday here in the United States dedicated to honoring and mourning the U.S. military personnel who died while serving in the United States Armed Forces. If you are in Paso Robles today, please come by the Dracaena Wines' tasting room. Active and veteran military will receive two complimentary tastings with a single bottle purchase PLUS 20% off all wine purchases. Today's episode is a re-release of my interview with an amazing non-profit called Honor Flight Central Coast, who raise money so they can honor all of America's veterans by taking them to Washington D.C. on their “Tour of Honor.” It's a wonderful cause, please check them out. While you are listening, it would be so incredible if you could take one minute to subscribe, rate and review. It takes only a few seconds of your time but means so much to the show. The next best way to support Exploring the Wine Glass is to tell your friends. If you enjoy the podcast, your wine loving friends will too. Finally, don't forget to head to the website, Exploring the Wine Glass.com to read the blog, and sign up for the newsletter so you can keep up with all the happenings. Slainte! Find out more about Honor Flight Central Coast Music: WINE by Kēvens Official Video Follow me on Instagram! Follow me on Twitter! Subscribe to my YouTube channel SIGN UP FOR EXPLORING THE WINE GLASS NEWSLETTER SUBSCRIBE ON iTUNES STITCHER | iTUNES | GOOGLE PLAY | SPOTIFY | PODBEAN | AUDIBLE | BOOMPLAY Even ask your smart speaker to play Exploring the Wine Glass GIVE US A RATING AND REVIEW Thoughts or comments? Contact Lori at exploringthewineglass@gmail.com. Please support our sponsor Dracaena Wines - Our Wines + Your Moments + Great Memories Use code 'Explore' at checkout to receive 10% off your first order GET SPECIAL OFFERS FOR DRACAENA WINES