Actionable Insights

tl;dr This is a story of how to modernize in an industry that hasn’t embraced digital. It isn’t enough to […] The post Episode #16: digital transformation done right appeared first on Actionable Insights.

tl;dr Add-to-cart rate is an excellent means of tracking product effectiveness. An easy way to connect with customers is through […] The post Episode #15: Chubbies—a brand that connects. appeared first on Actionable Insights.

TL;DR Industry West sells furniture—online. Few furniture companies are digitally native, let alone bootstrapped. Photography is a critical tool to […] The post Episode 14: this sofa is different. appeared first on Actionable Insights.

Test big. But expect small successes. Verify all gut instincts with data. If you are asked to do a “dumb” test, do it. You might be wrong (or right). Either way, the company wins. The post Episode #13: putting data behind your gut instinct’s voice. appeared first on Actionable Insights.

TL;DR You’ll make it through this. Be creative. Be willing to make tough decisions. Focus on what is most important. […] The post Episode #12: Back up and push appeared first on Actionable Insights.

TL;DR. Roughly 20-30% of website visitors first visit your home page. Have you forgotten about the other 70-80% of landing […] The post Episode #11: Your homepage is irrelevant appeared first on Actionable Insights.

Summary Be consistent: call one customer every day. Be authentic: embrace who you are and publish that to the world. […] The post Episode #10: “selling online is like living in a closet.” appeared first on Actionable Insights.

AudioAdvice is a 37-year-old company. Instead of becoming rigid and "doing things like we've always done them", they have embraced the new world of online—and have been very successful at it. Listen to the considerations and questions that they asked as they made this metamorphic change and what made them successful. The post Episode #9: transitioning online—successfully appeared first on Actionable Insights.

A new generation of consumer is joining the credit-card handling ranks: a younger group who has very different values. How you reach out to them (or don't) will impact your business over the next 10 years. Meet your new shoppers. The post Episode #8: CARLY, the unreached generation appeared first on Actionable Insights.

Today, I am joined by Mark Lewis to talk about an often-undiscussed topic—yet has massive ramifications on your potential going forward. We delve into the merchant/developer or merchant/agency relationship. Here's how to make the most of that. The post Episode #7: Igniting Power Between Merchants and Developers appeared first on Actionable Insights.

In this episode, Johanna Miller from PotionYarns.com describes her journey to making an emotional connection with her customers—and her success in doing so. The post Episode #6: Creativity takes time appeared first on Actionable Insights.

Summary Ensure that you are tracking as much data as possible (HotJar, both product and brand reviews, listening to phone […] The post Episode #5: “Practical Strategies for Growing Your Website” appeared first on Actionable Insights.

As we have discussed quite a little in a previous episode, I want to take a look, but from a […] The post Episode #4: “How Guarantees Can Revolutionize Sales” appeared first on Actionable Insights.

Think back to the last purchase you made online where you didn’t know the exact product you wanted. How did […] The post Episode #3: “Help Me Decide!” appeared first on Actionable Insights.

The internet has globalized tremendous opportunities. Someone in a remote village anywhere in the world (as long as they have […] The post Episode #2: “Why Should I Buy From You?” appeared first on Actionable Insights.

If you are like most, you have experienced a move: maybe to a different flat in the same city, or […] The post Episode #1: Reducing Risk Through a Platform Migration appeared first on Actionable Insights.