Podcasts about Brick and mortar

Everybody is talking about AI.How to use it.How to rank in it.How to get recommended by it.But what if we're asking the wrong question?In this episode of The Visibility Podcast, Melissa Rose explores one of the most important concepts for businesses in an AI-driven world: consistency.Because AI isn't inventing businesses to recommend. It's analyzing the information already available and looking for signals of trust, relevance, and expertise.The businesses that will thrive aren't necessarily the ones posting the most.They're the ones showing up consistently.In this episode, Melissa breaks down four ways consistency impacts your visibility:✨ Consistency in your messaging.  Does your business clearly communicate who you serve and what makes you different?✨ Consistency across platforms. Do your website, social media, Google Business Profile, and online listings tell the same story?✨ Consistency in your content. Are you creating helpful content that reinforces your expertise over time?✨ Consistency in your business information. Are your business name, contact information, services, and profiles aligned everywhere online?If you've been wondering how AI search, Google, social media, and visibility all work together, this episode offers a practical framework that cuts through the noise.Because in a world filled with algorithms, automation, and AI-generated content, trust still wins.And trust is built through consistency.In this episode you'll learn:What AI search is actually looking forWhy consistency matters more than frequencyThe role social media plays in your digital footprintHow inconsistent messaging hurts visibilityWhat business owners are getting wrong about AI searchSimple ways to strengthen your online presence todayThe businesses that will win in the AI era won't be the loudest.They'll be the clearest, most trustworthy, and most consistent.If you want to stay compliant, visible, and actually get found: this episode is for you.Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit, The Visibility Blueprint, Newsletter, & Referral Partners.Love today's podcast?

Metal Edge editor-in-chief Dimitry Mak comes on the Record Shop Talk podcast to chat with Goldmine editor-in-chief Patrick Prince and Luna Record Shop clerk Holden Russiano about the heavy metal publication's revamped online record shop and renewed editorial mission. In turn, Russiano describes the combination of online and brick-and-mortar shops for Luna's customers. Learn more about your ad choices. Visit megaphone.fm/adchoices

If your marketing feels like a lot of effort… with inconsistent results—this episode is for you.In this conversation with Dave Masovich, we break down the real reason most marketing doesn't convert—and it's not because you're not posting enough.It's because you're missing the strategy behind the message.Inside this episode, we cover:✨ The difference between tactical vs. strategic marketing (and why most business owners focus on the wrong one) ✨ Why 40–60% of marketing efforts are wasted—and how to stop the leak ✨ The power of the 80/20 rule (Pareto Principle) in your marketing strategy ✨ The six key places to uncover insights that shape a powerful, resonant message ✨ Why message clarity—not more content—is the real driver of growth ✨ How to create marketing that actually connects, converts, and builds long-term trustIf you've been feeling stuck, plateaued, or like your marketing “should be working better than it is”… this episode will shift how you think—and how you show up.Our Guest Info:Dave Mastovich is the CEO and Founder of MASSolutions, a growth marketingconsultancy reinventing the way marketing is done. He helps organizations drive growth inrevenue, talent, and engagement by improving how they sell, communicate, market, and aligntheir people.Dave is the author of No Bullsh!t Marketing, a #1 Best Seller, and host of the long-running NoBullsh!t Marketing Show. His approach turns data, behavior, and patterns into practical actionsleaders can use to drive real performance.Earlier in his career at UPMC, Dave's marketing leadership helped drive growth from under $1billion to $10 billion. Today he brings that same mix of cognitive science, 80/20 analysis, andreal-world execution to help organizations grow sales, strengthen culture, and increaseenterprise value.https://davemastovich.com/https://massolutions.biz/https://www.linkedin.com/in/davidmmastovich/Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit, The Visibility Blueprint, Newsletter, & Referral Partners.Love today's podcast?

In today's world of curated content, polished Instagram feeds, and highlight reels, it's easy for business owners to believe marketing is all about perception.But what happens when perception doesn't match reality?In this episode of The Visibility Podcast, Melissa Rose dives into the powerful difference between perception and truth in marketing, and why both matter if you want to build a trusted, sustainable business.Melissa unpacks how social media creates perception, why Google Business Profile acts as third-party verification, and how your website bridges the gap between what people see and what people actually experience when they work with you.If you are a dance studio owner, local business owner, or service-based entrepreneur trying to improve your visibility, marketing, SEO, and client trust, this episode is packed with practical insight and real talk.Because while social media may get attention… the truth is what gets people to stay.In This Episode: The difference between perception and truth in marketing  Why curated social media alone is not enough  How Google Business Profile builds trust and credibility  Why reviews, photos, and client feedback matter more than ever  The role SEO and Google search play in visibility  Why business owners are losing clients without realizing it  How your website should combine perception AND proof  Why visibility is more than just social media marketing  The connection between trust, search, and conversion  How AI and search behavior are changing local marketing Key Takeaways: Social media creates perception  Google Business Profile creates verification  Your website bridges the gap between the two  Visibility without trust will not convert  Reviews are one of the most powerful marketing tools you have Perfect For: Studio Owners  Brick-and-Mortar Businesses  Local Business Owners  Service-Based Entrepreneurs  Businesses wanting stronger SEO and local visibility  Anyone wanting to improve their Google Business Profile Melissa's Google Business Profile Workshop ✨ Live Workshop + Q&A ✨ On-Demand Training Available ✨ Learn how to optimize your Google presence before fall enrollment seasonKeywords:Google Business Profile, Local SEO, Visibility Marketing, Dance Studio Marketing, Small Business Marketing, Business Visibility, Google Reviews, Local Search, SEO Strategy, Brick and Mortar Visibility, Dance Studio Owner, Marketing Strategy, Service Business Marketing, Website Strategy, Online Reputation, ChatGPT Search, Google Optimization

Is brick-and-mortar retail really dying? After months analyzing 13 years of U.S. Census retail data, this episode uncovers Kathy's new report available for download, "Brick and Mortar Independent Retail Isn't Dying. It's Misdiagnosed." that covers what's actually happening behind the headlines. The findings reveal a far more nuanced story about independent retail, business closures, growth cycles, and why the industry may be misdiagnosed rather than disappearing. If you own, work in, or care about indie retail, this conversation will challenge the narrative you've been told. For show notes, including links to the documentary and resources I mentioned in this episode, visit: www.savvyshopkeeper.com/episode275 Kathy Cruz is an Independent Retail Coach who helps store owners work smarter, profit more, and grow their brick and mortar businesses. Connect with Kathy and learn more here: Website: Savvy ShopkeeperInstagram: @savvyshopkeeperMastermind Group: Master Shopkeepers  

Victoria Lai has lived several careers in one lifetime: presidential appointee at the U.S. Department of Homeland Security, entrepreneur, and now business advisor and nonprofit COO. But her biggest pivot came when she nurtured her passion for making ice cream on nights and weekends while working a serious government job. In this extra sweet episode, Victoria walks us through how a $25 Craigslist ice cream maker and a promise to herself led to Ice Cream Jubilee, the award-winning DC-area business celebrated by Food & Wine, the Washington Post, and Thrillist, and what it felt like to eventually sell the business she'd spent nearly a decade building. She also opens up about her family's Chinese immigrant history and how it shaped both her flavors and her sense of purpose, and why she considers her latest pivot back to mission-driven work the most fitting chapter yet. Chapters: 00:00.160 Welcome to She Pivots 00:28.360 Guest Introduction: Victoria Lai 01:58.160 Childhood Memories and Family Influences 06:57.320 The Path to Law School and Government Work 10:58.576 Finding Inspiration in New York City 13:02.754 The Birth of Ice Cream Jubilee 26:36.392 Taking the Leap: From Government to Ice Cream 32:46.677 "Ice cream-preneurship" 36:07.043 Achieving Success and Letting Go 39:02.320 A New Chapter: Coaching and Personal Growth 44:18.680 Closing Thoughts and Gratitude 44:40.626 Podcast Credits You can keep up with Ice Cream Jubilee at their website, www.icecreamjubilee.com Be sure to subscribe so you never miss a pivot story, leave us a rating (it really helps!), and share this episode with a woman in your life who you think needs a little inspiration. She Pivots is a podcast created by host Emily Tisch Sussman to highlight influential women voices, share stories of bold career moves, and inspire women with interviews about career reinvention and how personal pivots can redefine professional success. Join our Substack community! Subscribe here for exclusive content and to connect with other pivoters: shepivots.substack.com Learn more about the inspiring women in our pivoter community by following us on instagram @ShePivotsThePodcast, and check out our website shepivotspod.com for resources and updates. She Pivots is proud to be an iheart podcast.Support the show: https://www.shepivotsthepodcast.com/See omnystudio.com/listener for privacy information.

If the thought of Facebook and Instagram ads makes you want to throw your phone across the room… this episode is for you.In this conversation, Melissa Rose sits down with Kristian Altuve of Dance Motion Marketing to talk about dance studio advertising, lead generation, enrollment systems, and what actually works when it comes to marketing a dance studio in today's world.But this isn't just another conversation about running Facebook ads.Because behind every click, inquiry, and lead is a real person—a busy parent looking for connection, trust, and the right fit for their child.Together, Melissa and Kristian unpack how dance studio owners can approach marketing more strategically without losing the human side of their business.They discuss: Whether Facebook and Instagram ads are realistic for smaller dance studios  Common dance studio marketing mistakes that waste money  Why lead follow-up matters more than most studio owners realize  How to make dance advertising feel authentic instead of salesy  What studio owners should focus on before ever spending money on ads  Why systems and visibility work together  The relationship between organic marketing, Google Business Profile optimization, and paid advertising  How to attract the right dance families—not just more leads Melissa also asks the questions every studio owner is secretly thinking: “Do ads actually work?” “How much money should I realistically spend?” “Can small studios compete?” “What if I waste money?”If you're a dance studio owner trying to grow enrollment, improve your dance studio marketing, increase visibility, or better understand dance advertising, this episode is packed with practical insight and honest conversation.About Kristian Altuve: Kristian Altuve is the founder of Dance Motion Marketing, where he helps dance studio owners build predictable enrollment systems through marketing, lead follow-up, automation, and strategic growth systems. His mission is helping studio owners stop guessing and start growing through clear, repeatable systems that actually work in the real world of running a studio.Our Guest Info:Website: https://www.dancemotionmarketing.com/IG: https://www.instagram.com/dancemotionmarketing/Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit, The Visibility Blueprint, Newsletter, & Referral Partners.Love today's podcast?

The Brick-and-Mortar Bookstore in Contemporary India (Cambridge UP, 2025) explores the landscape of anglophone trade bookselling in India, aiming to identify some key factors that have influenced the changing place of the brick-and-mortar bookstore over the last decade. The discussion focuses on a specific time period identified as a significant turning point, the advent of the COVID-19 pandemic. The pandemic led to a series of developments in the field of Indian publishing: a newly emerging body of public discourse within the industry, highlighting the persistent marginalisation faced by brick-and-mortar bookstores; the temporary weakening of Amazon's near-monopoly; and bookstores' growing use of online platforms for sales, publicity, and activism. Drawing upon a range of primary sources and case studies, this Element explores how these developments altered what John B. Thompson calls 'the logic of the field' of contemporary Indian bookselling, transforming the brick-and-mortar bookstore into a newly revitalised space with possibilities for further expansion, growth, and diversity. Nayantara Srinivasan is a PhD researcher at the University of Münster. Her research examines debut literary fiction in contemporary American publishing. She has previously worked in publishing. Karishma Koshal is a PhD researcher at the University of Exeter.  Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/popular-culture

The Brick-and-Mortar Bookstore in Contemporary India (Cambridge UP, 2025) explores the landscape of anglophone trade bookselling in India, aiming to identify some key factors that have influenced the changing place of the brick-and-mortar bookstore over the last decade. The discussion focuses on a specific time period identified as a significant turning point, the advent of the COVID-19 pandemic. The pandemic led to a series of developments in the field of Indian publishing: a newly emerging body of public discourse within the industry, highlighting the persistent marginalisation faced by brick-and-mortar bookstores; the temporary weakening of Amazon's near-monopoly; and bookstores' growing use of online platforms for sales, publicity, and activism. Drawing upon a range of primary sources and case studies, this Element explores how these developments altered what John B. Thompson calls 'the logic of the field' of contemporary Indian bookselling, transforming the brick-and-mortar bookstore into a newly revitalised space with possibilities for further expansion, growth, and diversity. Nayantara Srinivasan is a PhD researcher at the University of Münster. Her research examines debut literary fiction in contemporary American publishing. She has previously worked in publishing. Karishma Koshal is a PhD researcher at the University of Exeter.  Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

The Brick-and-Mortar Bookstore in Contemporary India (Cambridge UP, 2025) explores the landscape of anglophone trade bookselling in India, aiming to identify some key factors that have influenced the changing place of the brick-and-mortar bookstore over the last decade. The discussion focuses on a specific time period identified as a significant turning point, the advent of the COVID-19 pandemic. The pandemic led to a series of developments in the field of Indian publishing: a newly emerging body of public discourse within the industry, highlighting the persistent marginalisation faced by brick-and-mortar bookstores; the temporary weakening of Amazon's near-monopoly; and bookstores' growing use of online platforms for sales, publicity, and activism. Drawing upon a range of primary sources and case studies, this Element explores how these developments altered what John B. Thompson calls 'the logic of the field' of contemporary Indian bookselling, transforming the brick-and-mortar bookstore into a newly revitalised space with possibilities for further expansion, growth, and diversity. Nayantara Srinivasan is a PhD researcher at the University of Münster. Her research examines debut literary fiction in contemporary American publishing. She has previously worked in publishing. Karishma Koshal is a PhD researcher at the University of Exeter.  Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/south-asian-studies

The Brick-and-Mortar Bookstore in Contemporary India (Cambridge UP, 2025) explores the landscape of anglophone trade bookselling in India, aiming to identify some key factors that have influenced the changing place of the brick-and-mortar bookstore over the last decade. The discussion focuses on a specific time period identified as a significant turning point, the advent of the COVID-19 pandemic. The pandemic led to a series of developments in the field of Indian publishing: a newly emerging body of public discourse within the industry, highlighting the persistent marginalisation faced by brick-and-mortar bookstores; the temporary weakening of Amazon's near-monopoly; and bookstores' growing use of online platforms for sales, publicity, and activism. Drawing upon a range of primary sources and case studies, this Element explores how these developments altered what John B. Thompson calls 'the logic of the field' of contemporary Indian bookselling, transforming the brick-and-mortar bookstore into a newly revitalised space with possibilities for further expansion, growth, and diversity. Nayantara Srinivasan is a PhD researcher at the University of Münster. Her research examines debut literary fiction in contemporary American publishing. She has previously worked in publishing. Karishma Koshal is a PhD researcher at the University of Exeter.  Learn more about your ad choices. Visit megaphone.fm/adchoices

The Brick-and-Mortar Bookstore in Contemporary India (Cambridge UP, 2025) explores the landscape of anglophone trade bookselling in India, aiming to identify some key factors that have influenced the changing place of the brick-and-mortar bookstore over the last decade. The discussion focuses on a specific time period identified as a significant turning point, the advent of the COVID-19 pandemic. The pandemic led to a series of developments in the field of Indian publishing: a newly emerging body of public discourse within the industry, highlighting the persistent marginalisation faced by brick-and-mortar bookstores; the temporary weakening of Amazon's near-monopoly; and bookstores' growing use of online platforms for sales, publicity, and activism. Drawing upon a range of primary sources and case studies, this Element explores how these developments altered what John B. Thompson calls 'the logic of the field' of contemporary Indian bookselling, transforming the brick-and-mortar bookstore into a newly revitalised space with possibilities for further expansion, growth, and diversity. Nayantara Srinivasan is a PhD researcher at the University of Münster. Her research examines debut literary fiction in contemporary American publishing. She has previously worked in publishing. Karishma Koshal is a PhD researcher at the University of Exeter. 

 With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   Episode Overview Struggling shop owners aren't struggling because they need more tools. Perhaps they are struggling because they've moved away from what actually matters for success in retail. In this conversation, I sit down with Chris Deferio of the Keys to the Shop podcast to talk about what really drives success in brick-and-mortar businesses today: the role of hospitality, leadership, and being intentional with training your team. We also talk about how seemingly small decisions can shape the long-term health of a business. Chris shares what he's learned from decades in coffee, from working behind the bar to consulting with shop owners, and how those lessons apply beyond coffee. If you've been feeling pulled toward change in your business, this episode is a grounding reminder of what actually creates loyalty, consistency, and growth in retail. Our Key Topics Chris's journey from barista to consultant and podcast host Why hospitality should be treated as the core product in brick-and-mortar The balance between systems, data, and human connection Hiring and training with intention, starting from values The evolving role of the owner and the importance of leadership structure The risks of distraction, comparison, and overcomplicating the business   Key Takeaways for Shop Owners Hospitality is the product. When we treat hospitality as central to the business, everything else becomes a support system. The experience we create for customers and staff is what drives loyalty and long-term success. Hiring for values is the foundation of everything that follows. Bringing in people who already align with your values makes training and leadership more effective. When you compromise early, it creates ongoing challenges that customers will feel. Training requires intention, not assumption. Many owners expect staff to "figure it out" without clear training and communication. This leads to inconsistent service. Ongoing coaching, feedback, and clarity are essential to maintaining standards. You cannot lead well if you are only reacting. Without structure and intentional time management, it's difficult to make good decisions. Creating space to step back and evaluate allows you to lead instead of constantly putting out fires. The answers you need are often already in your business. Instead of chasing new tools or trends, look at what is already working. Deepening relationships with your team and customers often creates more impact than adding something new. "Hospitality is the product." - Chris Deferio I hope this conversation acts as your invitation to pause and consider where you might go deeper instead of wider in your retail business. Resources Mentioned and Related Podcasts: Chris's podcast, Keys to the Shop   Episode 218: Retailer Success Series: Community Marketing Strategies with Millie Blackwell   Episode 259: Behind the Counter: Building a Unique Retail Shop with Heart with Amy and Chris Hart   About your Chris and Keys to the Shop Chris is the founder of Keys to the Shop, a podcast + consulting company that helps coffee shop owners and leaders thrive personally and professionally. In his 26 year career in specialty coffee, he has seen great success in a wide variety of leadership positions. He also has experience as a competition judge, cafe manager, and multi-unit cafe operations manager. Having been able to spend time at the ground floor of many small growing cafes, as well as training and counseling many established larger brands, he has developed a unique approach that is grounded in creativity, emotional intelligence, and operational know-how. Follow along with Chris here: Website | Instagram   About your host, Wendy Batten In case we haven't met…I'm Wendy Batten. I've been a small business owner, coach, and mentor for over 25 years. I help thoughtful, established entrepreneurs step into their role as CEO and build businesses that are profitable, meaningful, and supportive of the lives they want to live. My work blends real-world strategy with a life-first philosophy, shaped by lived experience, not theory. I've been there! Through honest conversations and practical insight, I invite you into bigger thinking about leadership, possibility, and how to build both business and life on purpose. For more support from Wendy Hang out and connect with Wendy on IG All of Wendy's current programs and services for shop owners can be found HERE. Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer.Click here to subscribe to iTunes!  Loved the episode? Leave a quick review on iTunes- your reviews help other retailers find my podcast, and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

Today's episode is one I personally needed.As I've stepped into offering higher-ticket services, I found myself bumping up against some mindset blocks—questions like: Am I worth this? Will people actually pay this? Do I need to give more to justify the price?So I brought on someone I trust deeply in this space—Nikki Rausch, also known as The Sales Maven—to walk us through it.Inside this conversation, Nikki breaks down one of the most powerful concepts around pricing and value:You will often be paid the most for what is easiest for you.We dig into her framework around the four levels of competency, and why your zone of genius—the thing that feels second nature to you—is actually where your highest value lies.We also talk about something so many business owners get wrong when they start charging more: Over-delivering.Nikki shares why giving more isn't always better—and how overwhelming your client can actually take away from their experience. Instead, we shift the focus to what really matters: a clear, confident, and supportive client experience.And finally, we dive into one of Nikki's superpowers:Asking better questions.Because the right questions don't just lead to better sales—they lead to better relationships, better results, and clients who feel truly seen and understood.Nikki also shares a free resource with you—her Easy Follow-Up Guide—to help you confidently stay connected with potential clients without feeling awkward or pushy. You'll find that linked in the show notes.If you've ever felt stuck around pricing, selling, or stepping into your next level of business—this episode will meet you right where you are and help you move forward with clarity and confidence.And if you're ready to be seen as the go-to in your industry, don't forget to grab my free Google Business Profile workshop at msmelissarose.com/deals.All things Nikki Rausch - The Sales Maven Website: https://yoursalesmaven.comIG https://www.instagram.com/your_sales_maven/LI www.linkedin.com/in/nikkirauschYouTube http://www.youtube.com/c/SalesMavenFB https://www.facebook.com/yoursalesmaven/Blog: https://yoursalesmaven.com/sales-maven-blog/Her Gift to Us!Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit, The Visibility Blueprint, Newsletter, & Referral Partners.Love today's podcast?

The following article of the E-Commerce & Retail industry is: 'Balanced Builds: The Foundation of Brick-and-Mortar Resilience' by Sergio Thome, Regional General Manager - Latin America, Sensormatic.

In episode 506 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kathy Gagliano, executive vice president of merchandising at Books-A-Million, the second largest bookstore retailer operating more than 220 stores in the United States. The discussion begins with the history of the company, dating all the way back to 1917 (0:55). According to Gagliano, the…

St. Paul is the new location, but it's an old one too. The local clothing giant has 113 stores nationwide, and embracing the thrill of people coming into a store to see and feel the material of their outfits. Find out more about this "Minnesota Miracle" from COO and Co-Founder, Mike Tamte, on the WCCO Morning News!

St. Paul is the new location, but it's an old one too. The local clothing giant has 113 stores nationwide, and embracing the thrill of people coming into a store to see and feel the material of their outfits. Find out more about this "Minnesota Miracle" from COO and Co-Founder, Mike Tamte, on the WCCO Morning News!

If your Google Business Profile has been suspended or you're stuck in verification, you're not alone. It happens. In this episode, Melissa breaks down: Why Google suspends business profiles  The difference between service areas vs physical locations  The most common verification mistakes  When you actually need more than one Google listing  And what to do instead to grow your visibility the right way If you want to stay compliant, visible, and actually get found: this episode is for you.Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit, The Visibility Blueprint, Newsletter, & Referral Partners.Love today's podcast?

Are you looking to level up your business? Apply for Lindsay's year-long mastermind and mentorship, Marketing Made Simple for Small BusinessScaling a business means protecting your brand, your standards, and your sanity as growth picks up speed.On Dear FoundHer, host Lindsay Pinchuk sits down with Gara Post, co-founder and chief creative officer of The NOW, for an honest look at scaling a business through smart decisions, steady leadership, and a clear brand point of view. Gara shares what helped The NOW build brand awareness early, why partnership marketing and earned media played such a strong role, and how women founders can create momentum without chasing every trend.This conversation gets into the real work behind managing rapid growth, from franchise systems and team support to protecting the customer experience across every location. Gara also speaks to the emotional side of scaling a business, with pressure, risk, and the need for support as the company grows. For women founders who want a clearer path to scaling a business, this episode offers practical perspective, sharper thinking, and a useful reminder that growth works best when the brand stays consistent and the founder stays grounded.Episode Breakdown:00:00 Gara Post on Building The NOW04:44 The Gap in the Wellness Market That Sparked The NOW05:50 What Made The NOW Stand Out From Traditional Massage Brands10:17 Scaling a Brick and Mortar Business in the Early Growth Stage13:04 Organic Marketing, Press, and Growth Without Paid Influencers14:54 The Franchise Decision and the Risks of Scaling a Brand19:44 SOPs, Team Support, and What Helped The NOW Scale22:51 Brand Consistency, Social Media Control, and Customer Experience29:25 Product Strategy and Local Brand Awareness32:00 Gara Post's Advice for Women Founders and Business GrowthConnect with Gara Post:Follow Gara on InstagramFollow Gara on TikTokFollow The NOW Massage on InstagramFollow The NOW Massage on TikTokSubscribe to The FoundHer Files Follow Dear FoundHer on Instagram Podcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

Send us Fan MailThis is WILD to say out loud, but I am opening a 3rd studio on May 2nd!We already have the sun studio in Norfolk + the water studio in Cape Charles && now we are bringing the earth studio to Virginia Beach!Make sure to follow @skysthelimityogaco on IG for more. Listen to today's episode to hear some of the behind the scenes && keep your eyes peeled for "air" updates

If you've ever felt like your business needs more visibility : more posts, more marketing, more everything, this episode might completely shift how you see growth.Because what if the real problem isn't visibility at all?In this conversation, Melissa sits down with bestselling author and entrepreneur Mike Michalowicz to unpack a truth most business owners don't want to hear: growth doesn't come from doing more… it comes from doing less, better.Drawing from Mike's Pumpkin Plan framework (a core influence behind Melissa's Visibility Blueprint), this episode explores why so many business owners are stuck in overwhelm, and how narrowing your focus can actually make you more visible, more profitable, and more in demand.Together, they dive into the hidden trap of trying to “market your way out” of a focus problem, how identifying your best clients changes everything, and what it really takes to build a business that feels aligned and sustainable.If your business feels scattered, inconsistent, or like it's working harder than it should… this episode is your permission slip to simplify.In This Episode, We Cover:Why most business owners think they have a visibility problem (but actually don't)The difference between a marketing problem and a focus problemHow “too many pumpkins” shows up in your services, clients, and marketingWhy narrowing your focus makes your messaging instantly clearer—and more powerfulThe mental hurdle of letting go of clients (even when you need the revenue)How to identify which “pumpkins” to remove first in your businessWhat happens when you fully commit to your best clients and best workThe real-life transformation business owners experience when they implement The Pumpkin PlanMike Michalowicz (my-CAL-o-wits) is the entrepreneur behind multiple multi-million-dollar companies and the author of bestselling books including Profit First, Clockwork, The Pumpkin Plan, and All In. His newest book, The Money Habit, a fresh and practical approach to personal finance, is set to release in 2026. He is also the host of 4 Minute Money Maker and a former columnist for The Wall Street Journal. Today, Mike travels the world helping entrepreneurs build thriving businesses and live richer lives.Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit,The Visibility Blueprint, Newsletter, & Referral Partners.Love today's podcast?

Anne Hartnett is a neighborhood developer and entrepreneur focused on creating spaces where community, well-being, and small business can thrive. She is the founder of Harness Cycle and CEO of HCO Partners, a Cleveland-based real estate and placemaking company that develops and operates neighborhood-focused commercial properties.Anne began her career as a software consultant. After years of traveling and being inspired by vibrant neighborhood cultures in cities like New York and Minneapolis, she decided to open a brick-and-mortar fitness studio in the heart of Cleveland's Ohio City neighborhood.In 2013, she opened Harness Cycle, a boutique cycling studio built around the idea that movement can connect communities. Following its success, Harness expanded to a second location in Downtown Cleveland in 2017. When the COVID-19 pandemic forced both studios to close in 2020, Anne recalibrated her business model and began focusing on ownership of the spaces where her businesses operate.In 2022, Anne co-founded HCO Partners, a real estate development and operating company focused on supporting independent brick-and-mortar entrepreneurs. Through HCO, she acquired and redeveloped The Vitrolite Building in Cleveland's Hingetown neighborhood. The building now houses a collection of locally owned businesses including Harness Cycle, Soul Yoga, Patron Saint, The Matriarchy, and LUUMA Wellness Suites, forming a collaborative ecosystem centered around well-being, entrepreneurship, and community.Anne has been recognized for her leadership and vision by being named to Crain's Cleveland Business 40 Under 40, Smart Business Women in Business, and Cleveland Magazine's Most Interesting People, and she was a contestant on CNBC's Cleveland Hustles. She lives in the Ohio City neighborhood of Cleveland with her husband Andy, a Cleveland Firefighter and their four children.00:00: The Entrepreneurial Journey07:45: Finding Opportunity10:47: The Rise of Boutique Fitness13:59: Creating a Community19:06: Scaling a Business24:44: Neighborhood Revitalization28:42: Brick and Mortar32:56: Small Businesses35:39: Operator to Developer41:43: Through Retail46:03: Advocacy for Brick and Mortar Businesses50:33: The Future of Brick and Mortar Entrepreneurship54:48: Redefining Success in Entrepreneurship01:01:38 Outro-----LINKS:https://www.linkedin.com/in/anne-hartnett/https://hcopartners.com/https://harnesscycle.com/https://www.thevitrolite.com/-----SPONSOR:Cerity PartnersCerity Partners, a full-service investment and wealth management firm serving high-net-worth individuals, entrepreneurs, and business owners, is proud to sponsor Lay of The Land. The firm has local roots in Cleveland and across Ohio, and like this podcast, Cerity Partners advisors specialize in serving the interests of local entrepreneurs and business leaders. They understand how to manage the total picture of wealth, both personal and professional. Cerity Partners has a unified team of specialists who collaborate on almost every aspect of a client's financial life, including business ownership. The firm's national presence means it can offer the resources and specialized knowledge of the largest institutions with the independence and service of a neighbor. The Cerity Partners Cleveland team understands the complexity that comes with wealth, and they adhere to fiduciary standards. Discover the financial lay of your land.Learn more at ceritypartners.com/NPR or call 216-464-6266.Roundstone InsuranceRoundstone Insurance is proud to sponsor Lay of The Land. Founder and CEO, Michael Schroeder, has committed full-year support for the podcast, recognizing its alignment with the company's passion for entrepreneurship, innovation, and community leadership.Headquartered in Rocky River, Ohio, Roundstone was founded in 2005 with a vision to deliver better healthcare outcomes at a more affordable cost. To bring that vision to life, the company pioneered the group medical captive model — a self-funded health insurance solution that provides small and mid-sized businesses with greater control and significant savings.Over the past two decades, Roundstone has grown rapidly, creating nearly 200 jobs in Northeast Ohio. The company works closely with employers and benefits advisors to navigate the complexities of commercial health insurance and build custom plans that prioritize employee well-being over shareholder returns. By focusing on aligned incentives and better health outcomes, Roundstone is helping businesses save thousands in Per Employee Per Year healthcare costs. Roundstone Insurance — Built for entrepreneurs. Backed by innovation. Committed to Cleveland.Learn more at https://roundstoneinsurance.com/-----Stay up to date by signing up for Lay of The Land's weekly newsletter — sign up here: https://layoftheland.ck.page/5f0c1e28faConnect with Jeffrey Stern on LinkedIn — https://www.linkedin.com/in/jeffreypstern/Follow Lay of The Land on X @podlayofthelandhttps://www.jeffreys.page/

Everyone says “you need to post more.”More content. More platforms. More noise.But what if the reason your marketing isn't converting… isn't because you're not doing enough— it's because you're missing the one thing that actually builds trust and drives sales?Connection.In this episode, Melissa breaks down the difference between being visible and being known. She shares real client stories—from a restaurant using a simple marquee to build community loyalty, to a brand-new coach who signed clients in a week just by reaching out like a human.If your marketing feels forced, exhausting, or inconsistent… this is your reset.You don't need to do more. You need to connect better.Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit, The Visibility Blueprint, Newsletter, & Referral Partners.Love today's podcast?

Are brick-and-mortar wellness studios dying… or are they evolving? In this episode, I'm sharing a real and honest look at the current state of the wellness industry, especially for those of us running physical spaces. If you've been feeling the shift… slower seasons, changing client behaviors, or questioning the sustainability of a studio model, you're not alone. But here's the truth: it's not that wellness studios are dying, it's that the business model needs to evolve. I break down what I'm personally experiencing inside Bliss Wellness Studio, what I'm seeing across the industry, and how I've been able to stay grounded and continue growing, even during slower seasons. What You'll Learn in This Episode The reality of running a brick-and-mortar wellness business in today's economy Why slower seasons don't mean your business is failing The biggest mistake wellness practitioners make when relying only on in-person services How to create more stability with multiple streams of income Why digital and evergreen offers are no longer optional, they're essential How to shift your mindset from survival mode to sustainable growth Key Takeaway Brick-and-mortar wellness studios aren't dying, but the ones that don't adapt will struggle. The future of a sustainable wellness business includes both in-person experiences and scalable, digital offers. Mentioned in This Episode If you're ready to learn the systems and strategy behind building a sustainable sound therapy or wellness business, I'm breaking it all down in a free webinar:  ✨ From Local Sound Baths to a Wellness Empire: How I Built a Thriving Sound Therapy Business

This week on The Cigar Authority, we're discussing whether you should tell your retailer about cigars you want them to carry? Does it make a difference? The Cigar Authority is a member of the United Podcast Network and is recorded live in front of a studio audience at Studio 21 Podcast Cafe upstairs at Two Guys Smoke Shop in Salem, NH

A full-circle moment at the studio recently reminded Melissa just how quickly life moves.When a former student enrolled her daughter in dance class, it sparked a reflection on the seasons of life — from raising young children while building a business, to the challenges that come with every stage of entrepreneurship.The truth? There is never a perfect time to start or grow a business. Life will always be busy.Which is why systems matter.In this episode, Melissa sits down with Chanda Coston, business strategist, Navy veteran, and CEO of Chanda Co., to talk about how entrepreneurs — especially women entering what Chanda calls the “third quarter of life” — can move from overwhelm to organized execution.Chanda shares how strategic structure, clear decision paths, and documented systems can help business owners turn their vision into measurable results — without sacrificing the life they want to live.If you've ever felt like your business is running you instead of the other way around, this episode is for you.Chanda on IGYour GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit, The Visibility Blueprint, Newsletter, & Referral Partners.Love today's podcast?

Your best marketing message might not be what you say… it's what your clients say.I was working with a photographer who described her sessions as making photo shoots “less miserable.”Funny. Honest. Very her.But then she told me what her clients actually say when they see their photos:“Wait… that's me?”That's the message.Not the process. Not the joke. The result.So if your marketing isn't landing, ask yourself:

Welcome to the new era of the podcast. After years as Brick + Mortar Visibility, we're officially stepping into something bigger: The Visibility Podcast.And here's why.If you're a brick and mortar business owner, local business leader, or small business founder who feels a little… stuck — this episode is for you.Maybe what used to work in your marketing isn't working anymore. Maybe you've added more services, more offers, more team, but growth feels heavier instead of clearer. Maybe your visibility feels scattered.You're not failing.You may just be disconnected from the original engine that built your momentum.In this episode, I'm sharing:Why we rebranded from Brick + Mortar VisibilityThe real reason so many small businesses stall after early successHow marketing shifts over time (and why that matters for local businesses)What I learned from pivoting my own brick-and-mortar studioOne powerful question to ask if your business feels stuckWhether you run a storefront, a service-based local business, or a growing small business online, visibility is the game.And this podcast is about building it on purpose.Because being good at what you do isn't enough anymore.You have to be seen. You have to be known. You have to be trusted.Let's make your business impossible to ignore.Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit, The Visibility Blueprint, Newsletter, & Referral Partners.Love today's podcast?

DateFebruary 8, 2026SynopsisIn this sermon, we continue our series, Building the Beloved Community: A Blueprint from Dream to Reality, by challenging the gap between creed and deed—the painful disconnect between outward piety and lived justice. The 'breach' is the chasm between "what is and how God wants things to be," and our spiritual task isn't to retreat, but to run toward the vulnerability—brick and mortar in hand—and ask, "Where does it hurt?" This is the difficult but life-giving work of becoming Menders of Broken Walls and Restorers of Livable Streets, where God meets us and promises, "I'm here."ReferencesScripture: Isaiah 58:1–12About The Local ChurchFor more information about The Local Church, visit our website. Feedback? Questions? Comments? We'd love to hear it. Email Brent at brent@thelocalchurchpbo.org.To invest in what God's doing through The Local Church and help support these podcasting efforts and this movement of God's love, give online here.

More than 15 years ago, two childhood friends decided to make the switch from finance to fashion, and Marine Layer was born. What began as a small operation with a single 450-square-foot storefront today counts 55 locations, with more retail openings in the works. On this episode of WWD Voices for Retail Rx, Michael Natenshon, cofounder and chief executive officer of Marine Layer, Adam Lynch, cofounder and chief operating officer of Marine Layer, chat with Ian Fredericks, chief executive officer of Hilco Global Capital Solutions and executive director of Hilco's consumer and retail platform, about their company's early stages, how they are approaching product development and what is next for the brand. Learn more about your ad choices. Visit megaphone.fm/adchoices

Melinda Gates responds to Epstein Files / Savannah Guthrie to Skip Olympics as Search for Mother Yields Few Clues // Eddie Bauer and Bahama Breeze closing down // Gee's interview with Luke Willson

With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   Episode Overview There is a retail trend I'm seeing that is growing across independent retail shops worldwide and I'm sharing all about it in this episode. Let's talk about analog wellness. So what exactly is it? I'm diving into just that in this episode: what it is; how customers are craving slower, more human experiences and how brick-and-mortar retailers are uniquely positioned to meet that need. I'll explain why this shift has little to do with what you sell and everything to do with how customers feel when they're in your shop. I'll share why this matters now, especially as people step back from constant screens, noise, and digital overload. Listeners will come away with a clearer understanding of how analog wellness shows up in retail, how it connects to hospitality and experience-driven sales, and why this approach strengthens loyalty, word of mouth, and long-term growth. Our Key Topics What analog wellness and analog wellbeing mean in a retail context Why customers are seeking slower, tactile, in-person experiences The role of brick-and-mortar shops as places to exhale and feel seen How experience and hospitality replace price-based competition Ways retailers are creating gathering spaces and community moments Why invitations and connection matter more than urgency or discounts Key Takeaways for Retailers on Analog Wellness Customers are craving calm, connection, and human interaction, not constant stimulation. Brick-and-mortar shops can serve as a third space beyond home and work. Experience and how customers feel now drive loyalty more than price. Small, intentional moments of hospitality can create lasting impact. Designing around customer feelings strengthens sales and relationships.   "Analog wellness is not anti-technology. It is pro-human." -Wendy Batten This week, I would love for you to listen in and reflect on how your shop can become a place where customers slow down, feel seen, and want to linger. Are there ways you are already doing it now? Jump into my DMs on Instagram and tell me about it!   Resources Mentioned and Related Episodes: Retail Sales & Marketing Accelerator (On-Demand)A practical course designed to help shop owners stop guessing and start making clearer, data-informed decisions around sales and marketing. Join my Love List!   Episode 252: Creating a Culture of Hospitality in Your Retail Business with Guest Expert Stephanie Miller Vincent   Episode 268: Awesome Isn't Accidental: Raising the Retail Standards in Your Shop About your host, Wendy Batten In case we haven't met…I'm Wendy Batten. I've been a small business owner, coach, and mentor for over 25 years. I help thoughtful, established entrepreneurs step into their role as CEO and build businesses that are profitable, meaningful, and supportive of the lives they want to live. My work blends real-world strategy with a life-first philosophy, shaped by lived experience, not theory. I've been there! Through honest conversations and practical insight, I invite you into bigger thinking about leadership, possibility, and how to build both business and life on purpose. For more support from Wendy Hang out and connect with Wendy on IG All of Wendy's current programs and services for shop owners can be found HERE.  Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer.Click here to subscribe to iTunes!  Loved the episode? Leave a quick review on iTunes- your reviews help other retailers find my podcast, and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

What does it really take to build a business when you're young, ambitious, and done waiting for permission?In this episode of Gritty Is the New Pretty, Krystle sits down with Dominique Dizon, founder of Belly Smoothie Co., to talk about grit, leadership, and the unfiltered reality of opening a brick-and-mortar business before 25.From trusting the idea placed in your head to hearing “no” and finding a better room, Dominique shares how she built a brand rooted in energy, culture, and community . It not just smoothies. She opens up about burnout, balance, and the emotional crash that can come after a big launch, and why collaboration — not competition — is the real power move for women in business.If you're building something, dreaming bigger, or questioning whether you're “ready” this episode is your sign.In this episode, we discuss: Acting on ideas before you feel “ready” : why clarity comes after action, not before Leadership through culture, not control :creating a human-first work environment rooted in trust and mutual support The emotional reality of building from scratch: normalizing burnout, imbalance, and the post-launch crash ambitious women rarely talk aboutThis is a conversation about betting on yourself, building without permission, and redefining what leadership looks like when grit meets heart.

The investigation is looking into a January 17 crash where a Zoox robotaxi hit the driver's side door of a parked car, which Zoox said was "suddenly opened." Also, once symbolic of a mid-2010s San Francisco tech bro, Allbirds is cutting costs to "support the long-term health of the business." Learn more about your ad choices. Visit podcastchoices.com/adchoices

This is our daily Tech and Business report. KCBS Radio News Anchor KCBS Radio News Anchor Margie Shafer spoke with Bloomberg's Matt Day Amazon is closing its brick-and-mortar Amazon Fresh and Amazon Go stores some of which will be turned into Whole Foods locations.

Mike Switzer interviews Gary Flynn, CEO of M. Dumas and Sons in Charleston, SC.

Brianne Mees, CEO of Tender Loving Empire, shares how a people-first background in psychology and social work shaped the culture of a retail brand built to champion artists, makers, and small businesses. Brianne walks through the company's growth from a scrappy early storefront to seven locations (including airport stores), the toughest leadership decisions during the pandemic, and why mission alignment is the anchor for hiring and culture. Brandon and Brianne also explore "regenerative retail," community investing through Wefunder, and how leaders can build a business that supports local economies without losing sight of sustainability and scale. Key Timestamps 00:00 What the show is about + sponsor message from Xenium HR 01:00 Introducing Brianne Mees and the Tender Loving Empire mission 03:00 Brianne's unconventional path: psychology, social work, and a people-first approach 04:40 Why Tender Loving Empire started as a "helping profession" for artists and makers 05:00 The business today: seven retail locations, hundreds of makers, and a record label 06:00 The early days: starting before major online platforms existed for creators 07:00 The turning point: moving locations, hiring the first employee, and shifting from hobby to sustainable business 08:40 How Brianne's psychology background supported hiring and leadership 09:20 Scaling a creative retail brand into airports without losing the "feel" 10:00 Becoming "Portland tour guides" and translating local culture for travelers 12:00 Leading through the pandemic: scrappiness, resilience, and hard choices 13:00 The toughest day: furloughing the team while keeping leadership in place 13:50 Post-pandemic momentum: new airport locations and +$3M in annual revenue 14:10 How they keep 65 employees aligned: mission fit and kindness 15:20 The "Empire" name origin and the heart of the brand 15:40 The impact: celebrating $20M returned to artists and makers 16:00 Vendor selection today: buying team, data-driven decisions, and mission alignment 17:00 The ripple effect: vendors who reinvest through sustainability and social impact 18:00 Geographic focus: Portland and the broader Pacific Northwest 19:00 Why music remains the heart and soul of the brand 19:10 Why Tender Loving Empire chose Wefunder and community investing 20:40 Why VC is not the right fit for a values-based retail brand 21:20 How their Wefunder raise works: $1.2M goal and a convertible note approach 23:00 Advice to her 2007 self: confidence, trusting instincts, and staying close to the core 25:00 Preparing leaders for the next growth phase: transparency and sharing the full vision 27:20 What keeps Brianne going on tough days: impact, community, and walking into the stores 28:50 "Regenerative retail" explained: supporting communities vs. extracting from them 29:50 A first step for leaders: rethink suppliers and where resources flow 30:30 AI and the creator economy: efficiency benefits vs. IP and compensation concerns 33:00 Founder advice: grit, tenacity, support systems, and learning along the way 33:40 Closing: how listeners can support Tender Loving Empire and invest (starting at $100) 34:00 Podcast disclaimer and wrap-up A QUICK GLIMPSE INTO OUR PODCAST Podcast: Transform Your Workplace, sponsored by Xenium HR Host: Brandon Laws In Brandon's own words: "The Transform Your Workplace podcast is your go-to source for the latest workplace trends, big ideas, and time-tested methods straight from the mouths of industry experts and respected thought-leaders." About Xenium HR Xenium HR is on a mission to transform workplaces by providing expert outsourced HR and payroll services for small and medium-sized businesses. With a people-first approach, Xenium helps organizations create thriving work environments where employees feel valued and supported. From navigating compliance to enhancing workplace culture, Xenium offers tailored solutions that empower growth and simplify HR. Whether managing employee relations, payroll processing, or implementing impactful training programs, Xenium is the trusted partner businesses rely on to elevate their workplace experience. Discover how Xenium can transform your workplace: Learn more [https://www.xeniumhr.com/] Connect with Brandon Laws: LinkedIn [https://www.linkedin.com/in/lawsbrandon] Instagram [https://www.instagram.com/lawsbrandon] About [https://xeniumhr.com/about-xenium/meet-the-team/brandon-laws] Connect with Xenium HR: Website [https://xeniumhr.com/] LinkedIn [https://www.linkedin.com/company/xenium-hr] Facebook [https://www.facebook.com/XeniumHR] Twitter [https://twitter.com/XeniumHR] Instagram [https://www.instagram.com/xeniumhr] YouTube [https://www.youtube.com/user/XeniumHR

It's the start of a brand-new year — new goals, new milestones, and big plans for what's next.And let's be honest… Chances are, you're going to need cash to make those plans happen.In this episode of Brick and Mortar Visibility, I'm joined by Danielle Hayden, Co-Founder and CEO of Kickstart Accounting, to talk about where small business owners are unknowingly leaving money on the table — and how to keep more cash in your business as we head into tax season.Danielle brings clarity, confidence, and zero fluff as she breaks down:Six overlooked tax write-off categories that can immediately impact your bottom lineHer three-step framework for managing money like a CEOA clear, straightforward answer to when it actually makes sense to become an S-CorpThe four people every business owner needs on their money teamWhy mixing personal and business finances creates long-term stressAnd how to think about taxes as a year-round strategy, not a once-a-year scrambleIf you've ever felt overwhelmed by numbers, unsure if you're doing things “right,” or frustrated by how much you're paying in taxes — this conversation will give you practical answers and real confidence.This is an essential listen for brick-and-mortar and service-based business owners who want to stop winging it with their finances and start building a profitable, sustainable business.A little bit about our guest: Danielle Hayden is the Co-Founder and CEO of Kickstart Accounting, Inc., where she helps six- and seven-figure women entrepreneurs stop winging it with their money and actually understand their numbers. She's your no-BS financial co-pilot with a side of “let's make this business profitable and fun again.”With over 15 years of experience in the world of finance, Danielle has worked her way from accounting firm intern to the Co-Founder of Kickstart Accounting. She understands how complex business finances can be, and she knows that entrepreneurs, especially women, need more than just a bookkeeper; they need real financial analysis and support in order to get the confidence required to create the sustainable wealth they deserve. Danielle brings a unique perspective when it comes to providing business owners with “the total package” as it relates to their finances.She's been featured on dozens of top-rated podcasts, including The Proffitt Podcast, Eat, Blog, Talk, Oh Shoot! The How of Business, and more. Danielle also hosts her own hit show, Business By the Books.When Danielle isn't in her money mindset work, you can find her hiking or spending time with her family.Gifts for Our ListenersFollow DanielleWebsiteInstagramFacebookLinkedInYour GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.Love today's podcast?

This week on The Rock Fight, the crew digs into a round of reactions to some of the latest headlines to emerge from the outdoor industry!From Fleet Feet's growing footprint, to the maturation of the hydration category and what it means for brands like Hydro Flask and YETI, the conversation spans retail scale, category fatigue, and where real opportunity still exists.The episode also explores why more brands are opening their own stores, how DTC has evolved into an omnichannel strategy, and what that means for wholesale partners. Plus, the Lightning Round covers ski patrol strikes*, Everest trash, and why bikes still sit awkwardly outside the outdoor industry.*This episode was recorded before the Telluride Patroller's strike ended.Thanks for listening! The Rock Fight is a production of Rock Fight, LLC. Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com.

Happy New Year — and welcome to 2026.We're kicking things off with practical, tactical visibility strategies for brick-and-mortar business owners who want to be found first in a world that's changing fast.People aren't just searching on Google anymore. They're using tools like ChatGPT and other AI-powered platforms to find the best businesses in their area. And here's the truth: those tools pull information from what already exists online.That means your Google Business Profile, your website, and your social media channels still matter — a lot.In this episode of Brick and Mortar Visibility, we're focusing on one of the most powerful tools you can use right now: video.Video keeps people on your social platforms longer, builds trust faster, and helps algorithms push your business further — which ultimately helps AI tools recognize your brand as relevant and credible.I'm breaking down four simple ways to use video strategically so:People stay on your channels longerYour brand builds authority and familiarityYour visibility compounds instead of stallsAnd your business shows up when people are actively searchingIf you want your business found first in 2026, this episode will help you understand why video matters — and how to use it without overthinking it.Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.Love today's podcast?

It's the last week of December of 2025!  And while many of us are resting, traveling, or spending time with family, our minds are quietly turning toward what's next.In this short and practical solo episode, I'm sharing a few important reminders and tools to help brick-and-mortar business owners step into 2026 with clarity instead of overwhelm.We cover:A timely Google Business Profile PSA (and why it matters more than you think)Why most business owners can't see the visibility gaps costing them customersMy $39 Website + Social Media Audit and how it helps you see your business through a customer's eyesAnd the One-Sheet Planning Tool I use every year to map quarterly goals, build systems, and stay focusedI also walk you through how I use this one-page plan with my team, how it supports SOPs, reviews, and leadership decisions — and why small, intentional changes compound over time.If you're looking for a calm, clear way to plan for 2026 without pressure, this episode is for you.DM me “ONE SHEET” on Instagram or LinkedIn and I'll send you the template I use or click here! Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.Love today's podcast?

Jessica Garbarino of Primark U.S. discusses the challenges and opportunities of building brand awareness in a new country. She highlights the importance of storytelling and making emotional connections with customers. She and Sid dive into in-store experience, local community design, and a measured growth strategy. Welcome to Elevating Brick and Mortar. A podcast about how operations and facilities drive brand performance.Primark is an international fashion retailer employing more than 80,000 colleagues across 17 countries in Europe and the US. It was founded in Ireland in 1969.Guest Bio:Jessica Garbarino leads internal and external communications for Primark in the United States. As a member of the US Leadership Team, Jess is part of the team growing the US business and taking Primark from an unknown brand to a mainstay for American shoppers across the country.Jess has worked across iconic brands in the US to build brand heat and connect consumers with purpose and values. Most recently Jess worked on Reebok's social purpose team, driving storytelling around Reebok's pillar social purpose program BOKS, now Active Kids Active Minds.Timestamps:00:49 - About Primark02:02 - Jessica's journey04:54 - Storytelling as a brand08:00 - Introducing a new brand11:08 - Do Americans shop differently?17:35 - The myth of the mall28:47 - How to focus on your staff33:11 - Digital experiences in stores40:20 - Where to find Jessica41:55 - Sid's takeawaysSPONSOR:ServiceChannel brings you peace of mind through peak facilities performance.Rest easy knowing your locations are:Offering the best possible guest experienceLiving up to brand standardsOperating with minimal downtimeServiceChannel partners with more than 500 leading brands globally to provide visibility across operations, the flexibility to grow and adapt to consumer expectations, and accelerated performance from their asset fleet and service providers.Links:Connect with Jessica on LinkedInConnect with Sid Shetty on LinkedinCheck out the ServiceChannel Website Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you're a brick-and-mortar business owner who avoids credit cards, feels unsure about financing, or worries about taking on debt — this episode is going to challenge (and empower) you in the best way.Today on the podcast, I'm joined by Gerri Detweiler, a nationally recognized credit and financing expert with nearly 30 years of experience helping business owners understand their options, protect their credit, and fund their growth wisely.In our conversation, we break down:The biggest myth about business credit that holds owners backThe true difference between personal credit vs. business creditWhen a business owner should stop relying only on personal creditWhere brick-and-mortar businesses most often make costly credit mistakes with leases, equipment, and hiringHow to determine if financing is a smart growth move — or a risky oneSurprising financing options many small business owners overlookAnd the systems every brick-and-mortar business should have in place before they ever need fundingWe also dive into the role of charge cards (business credit cards) in building strong business credit — even for owners who are afraid of debt — and how to use platforms like Nav to understand your credit profile and funding options before you ever apply.By the end of this episode, you'll walk away with: ✔ A clearer understanding of how business credit actually works ✔ More confidence around financing decisions ✔ And practical next steps to protect and strengthen your business financiallyIf you're building a local business and want long-term stability, this conversation is essential listening.A little about our guest: Gerri Detweiler is a nationally recognized credit and financing expert with nearly 30 years of experience. As a consultant for Nav, she develops programs and content to help small business owners build credit, track cash flow, and understand financing options. She has written six books and her work has appeared in Yahoo!, MSN Money, ABCNews.com, CBSNews.com, NBCNews.com, The Today Show, and more. Gerri has been interviewed for over 4,500 news stories, featured in The New York Times, USA Today, and Reader's Digest, and appeared on Fox Business, CNN, and other national programs. She is also a frequent speaker at business conferences, works closely with SCORE and Small Business Development Centers, and has testified before Congress as an advocate for credit protections.SOCIAL MEDIA LINKS:Website: www.gerridetweiler.com LinkedIn:https://www.linkedin.com/in/gerridetweiler Instagram:@navsmb Enjoy this episode and make sure you check out the referral page of my website to grab the all year long deals that they offer!Love today's podcast?

In today's episode of Brick and Mortar Visibility, I'm pulling back the curtain on a real Social Media + Website Audit I just completed for a business owner who grabbed my Black Friday audit offer, and what I uncovered might surprise you.Here's the truth: Most business owners aren't struggling with SEO because they're doing nothing… They're struggling because their website and social media platforms aren't connected clearly or strategically, and it's silently hurting their visibility.In this episode, I walk you through:Why your homepage needs to do more than look cuteWhat actually belongs above the fold for SEO and conversionsHow to structure your homepage so Google and humans understand what you doThe hidden SEO mistake happening in most website menusWhy being “creative” with page names can cost you trafficI also reference a powerful concept from my mentor Donald Miller:“Cute is not kind.”And I explain exactly how that showed up in this audit — and how we fixed it.If you've ever wondered:“Is my website actually helping my SEO?”“Is my social media hurting or helping my Google visibility?”“Do people immediately understand what I offer?”This episode is for you.

Most people don't fail online because they lack strategy, they fail because they don't understand themselves. In this episode, I break down the psychology behind why some people print money online while others can barely start. If you don't have a business yet, I'll show you the exact skill hiding under your nose that people will pay you for. And if you do have a business and you're stuck at 15–30K months, I'll show you the real reason you're plateauing — and it has nothing to do with funnels or followers.Support the showHosted by Casey Shipp — 3000+ transformations, Self-Made Millionaire, High Priestess, Writer, Fitness Cover Model, and Founder of the Hotbody App. ✨ Ready to stop spinning your wheels and finally step into the body, energy, and lifestyle you deserve? [CLICK THE LINK HERE]

If you own a boutique, run a retail store, manage inventory, or support product-based businesses — this episode is required listening.Today I'm joined by Christyne Gray, a distinguished retail accountant, certified tax specialist, and CEO of She Profits Now. For 25 years, Christyne has helped independent retailers, brand creators, and wholesalers elevate their profits, maximize returns, and minimize financial overwhelm.And here's why she's different: Christyne explains financial strategy in a way no accountant has on this show. She breaks down the concept of profit guardrails — how to create them, why they matter, and how they prevent silent revenue leaks that are SO common in boutique retail.We also talk about: ✨ Why inventory-based businesses require a different financial approach ✨ The hidden habits that sabotage boutique profit ✨ How to finally understand your numbers without wanting to cry ✨ And why Profit First doesn't work for retail! If you're in the retail industry or know someone who is, share this episode with them. Christyne is the go-to accountant for boutique retail, and she's about to make your financial life SO much clearer.A bit about our guest: Christyne Gray is a distinguished accountant, certified tax specialist, and the President and CEO of She Profits Now, an elite financial services firm and coaching company. For over 25 years, Christyne has helped independent retailers, brand creators, and wholesalers elevate their profits, maximize their returns, and minimize their stress. She has dedicated her career to helping high-achieving women create profitable and impactful businesses through her Financially Fabulous Coaching Program. Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, One on One Coaching, & Referral Partners.Love today's podcast?

As business owners, we are brave. We are gritty. We are the ones who raise our hands and say, “Hey, I'll be the one to lead. I'll open the storefront. I'll be the one who takes the risk.”But… we don't do any of this alone.We have:the mentors who guide usthe tools that keep us organizedthe experts we trustthe partners who cheer us onand the small business community that keeps the flame litI wanted to pause in this week of gratitude and say out loud what we all know is true:We are only able to serve, share, and show up because others pour into us.And that's exactly why I'm sharing my Tools I Love list today.Not because I get a small referral bonus, but because when something WORKS…when something makes our life easier…when something saves us time, money, or emotional bandwidth…We SHARE it. Because that's what good friends do. We share the recipe. We share the shortcut. We share the wisdom.Enjoy this episode and make sure you check out the referral page of my website to grab the all year long deals that they offer!Love today's podcast?

Feeling stuck on how to market your business without spending a dime?In this episode, Melissa shares a brilliant (and completely free) marketing idea from a local therapist who turned her passion for walk-and-talk therapy into a 260-person community event — and a brand visibility dream.We'll unpack: ✨ What made this event so effective (and how it cost almost nothing) ✨ How to find your version of “the walking club” in your business ✨ Why authentic connection beats clever ads every time ✨ Creative, low-cost community outreach ideas for studios and local businessesPLUS — Melissa shares two no-brainer Black Friday offers designed to help you finish 2025 strong and set yourself up for your best year yet.Because visibility doesn't have to cost a fortune — sometimes, it just takes one creative idea.Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.Local to Stillwater, MN and want to join the walking club?  Love today's podcast?

Rachel Hochhauser and Jena Wolfe didn't quit their jobs to build Piecework Puzzles—and that's exactly why it worked. The cofounders share how they turned a stormy weekend experiment into a multi-million dollar lifestyle brand, all while maintaining full-time careers. As VP of Marketing for Goop Kitchen, and renowned Author and creative agency owner, the duo are mastering the art of balancing everything, in real time. From starting with just four puzzle designs shot in Rachel's grandmother's garage, to spawning an entire aesthetic movement in the industry, Rachel and Jena have made their mark. They aren't afraid to do things differently, constantly learning and iterating from production nightmares and successful campaign launches. Discover their unconventional approach to entrepreneurship, product development, and world building in this candid interview. They both reveal why bootstrapping gave them the creative freedom they craved, how they navigate being business partners and best friends, and the unexpected pivot that led to their viral cocktail napkin line.In This Episode You'll Learn: Why NOT taking investor money gave them complete creative controlThe “advice tour” strategy that helped them solve business problemsHow they went from puzzles to viral tomato napkins (and why that shouldn't have worked)What happened when their manufacturer dropped them during the pandemicWhy working with your best friend can actually be brilliantTheir approach to brand partnerships with everyone from Goop to Better Homes & Gardens Chapters:00:00 Introducing Piecework Puzzles and The Stormy Weekend That Started It All 3:30 How to Find Your Gap In the Market & Stand Out6:00 Design Philosophy 101: How to Create Products That People Connect With8:40 The Importance of Creative Freedom & How to Obtain It!10:45 How to Run a Successful Business with Your BFF13:50 Starting Cultural Moments: The Origins of The Tomato Craze16:20 The Product Expansion That Shouldn't Have Worked (But Did)20:15 Advice for Overcoming Manufacturing Nightmares23:00 The “Advice Tour” Strategy That Has Saved Piecework Puzzles26:49 Brand Partnerships: From Goop to Broccoli Magazine29:15 Addressing Dupe Culture… 32:45 Leadership Tips For Building a Lean & Productive Team Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.