Podcasts about Hotjar

Vernachlässigst Du auch fast 30% der Besucher auf Deiner Website? Mario Jung (OMT GmbH) spricht heute mit Christian Jäger (Artmedia-Jäger) darüber, wie Du mit Hilfe von Barrierefreiheit Deine Website für mehr Menschen verfügbar machst. In der neusten Folge vom OMT-Podcast wird nicht nur das Thema Barrierefreiheit im Sinne der neuen Gesetze besprochen, sondern auch eine klare Definition gegeben, wer als beeinträchtigt gezählt wird und wie Du Deine Website anpassen kannst, damit sie barrierefrei wird. Wenn Du also wissen willst, wie Du mit Barrierefreiheit Dein SEO unterstützt und mehr Kunden gewinnen kannst, dann höre Dir die neuste Folge sofort an!

In this episode, I'm joined by Hamlet Azarian, a seasoned marketing executive with over 20 years of experience in scaling early-stage startups from ideation to success. Hamlet breaks down his data-driven approach to marketing, emphasizing the importance of multivariate testing, customer personas, and psychographics to deeply understand user needs. We discuss actionable strategies, such as rapid testing of ideas through prototypes and landing pages, and leveraging tools like Hotjar and CallRail to optimize customer engagement. Hamlet also highlights the power of focusing on progress over perfection and shares insights from his journey of building an agency with a mission to educate and empower future marketers. Whether you're a creative professional, an entrepreneur, or simply curious about growth marketing, this episode is packed with insights to help you take your ideas to the next level.Timestamps:(00:00) - Introduction to Hamlet Azarian(01:30) - Early-stage startup dynamics(03:00) - Example: Scaling Camino Financial(08:00) - Multivariate testing and audience targeting(15:00) - Understanding customer personas and psychographics(25:00) - Building marketing strategies through interviews(32:50) - Optimizing landing pages and pre-launch campaigns(38:20) - Growth mindset and startup culture(50:30) - Tools and tech stack for data-driven marketing(54:00) - Closing thoughts and action stepsCheck out today's guest, Hamlet Azarian:Hamlet's LinkedIn: https://www.linkedin.com/in/hamletazarianAzarian Growth Agency's Website: https://azariangrowthagency.com/Hamlet's Website: https://hamletazarian.com/Check out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1641: Lauren Marchese breaks down actionable strategies for measuring website UX that go beyond surface-level metrics. Learn how to use tools like heatmaps, scroll tracking, and usability testing to uncover what truly drives user behavior and conversions. Read along with the original article(s) here: https://neilpatel.com/blog/measure-website-ux/ Quotes to ponder: "User experience is about how people feel when they use your website." "One of the most effective ways to evaluate UX is to watch real users interact with your website." "Heatmaps can show you where users click, how far they scroll, and what draws their attention." Episode references: Hotjar: https://www.hotjar.com UsabilityHub: https://usabilityhub.com Lookback: https://lookback.io Crazy Egg: https://www.crazyegg.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1641: Lauren Marchese breaks down actionable strategies for measuring website UX that go beyond surface-level metrics. Learn how to use tools like heatmaps, scroll tracking, and usability testing to uncover what truly drives user behavior and conversions. Read along with the original article(s) here: https://neilpatel.com/blog/measure-website-ux/ Quotes to ponder: "User experience is about how people feel when they use your website." "One of the most effective ways to evaluate UX is to watch real users interact with your website." "Heatmaps can show you where users click, how far they scroll, and what draws their attention." Episode references: Hotjar: https://www.hotjar.com UsabilityHub: https://usabilityhub.com Lookback: https://lookback.io Crazy Egg: https://www.crazyegg.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Ready to make your website actually work for you in 2025? This week on the podcast, I'm joined by website strategist, Madelyn Furlong. Madelyn helps small business owners build standout websites that turn curious clicks into actual conversions—and today, she's breaking down exactly how you can get more ROI from your existing site (without rebuilding the whole thing). From layout tweaks to messaging strategy to design details that actually matter, this conversation is full of actionable insights to help your website become your best sales tool. If you've been posting on social and driving traffic without seeing results, this episode is your sign to take a closer look at your site—and make it shine.Today you'll hear:The 3-part formula Madelyn uses to turn websites into high-converting home bases: clarity, structure, and strategy.Simple updates you can make to your homepage today to boost your ROI (no full redesign needed).Why your website might be repelling potential clients—and how to shift the focus back to your customer.How to use data and tools like Hotjar to identify exactly where your site is losing visitors.Why investing in your website isn't just about design—it's about creating an experience that builds trust and drives action.CONNECT WITH MADELYN:Website: madelynvictoriaco.comInstagram: @madelynvictoriacoCONNECT WITH HOLLY:

If you're not using social media and SEO to grow your real estate brand, you're leaving money on the table. Norman Kinsey III, aka Mr. Liftoff, breaks down how to niche down, create valuable content, and turn your online presence into a lead-generating machine. From starting Liftoff Agent in a garage to helping agents scale their businesses, Norman shares the tools and strategies that actually work—like Hotjar, VideoAsk, and Warmly. Plus, he dives into the power of YouTube, passive prospecting, and why giving back is key to long-term success. Ready to take your brand to the next level? Let's go.   “Sometimes in life, you just have to, roll the punches, and you have just to pivot quick. And that's what I did.”-Norman Kinsey III   Hear more about: Growing the Business Online and Helping Agents The Power of YouTube and Passive Prospecting Challenges and Opportunities in the Digital Space Giving Back and Future Goals About Norman Kinsey III: Norman grew up in Pleasanton, California, and graduated from Foothill High School in 2005. After dabbling in several industries including nightclub promotion and outsourced personal assistant work, he started his entrepreneurial journey at 23 years old. Being so close to Silicon Valley, he wanted to serve and support an industry online but didn't have a clear direction. Then by chance, he stumbled upon J Rockcliff Realtors in the East Bay. It's here he started calling 350 of their agents to understand their real estate businesses and digital marketing pain points, and to see how he could support and serve them with amazing real estate marketing. Fast forward to 10 years later, 16,000 agents met, 5,000 agents, serviced, and now has hundreds of agents with Liftoff Agent monthly programs in 17 different states and Canada, and a team of 20 stretched over the globe! We are growing rapidly and building innovative custom positioning programs that drive individual agents, teams, and brokerage results. Norman is here to give you the tools to expand and scale your real estate business!   Connect with Norman Kinsey III: Website: http://www.liftoffagent.com Instagram: https://www.instagram.com/misterliftoff Linkedin: https://www.linkedin.com/in/nlkiii/ Facebook: https://www.facebook.com/profile.php?id=100078008437027 Connect with Jennifer Staats: Website: staatssolutions.com Staats Solution Instagram: https://www.instagram.com/staatssolutions/ Jennifer Staats Instagram: https://www.instagram.com/jennifertherealtor LinkedIn: https://www.linkedin.com/company/staatssolutions/

 "Waarom een website nooit af is". 1 van mijn favoriete, en terugkerende, uitspraken!Een website is nooit écht af, zeker niet voor jou als zzp-webdesigner. In deze aflevering leg ik je precies uit waarom dit zo is en hoe jij hiervan kunt profiteren. Optimalisatie na livegang, het testen van aannames, én duurzame samenwerkingen met je klant staan centraal. Zo haal je continu betere resultaten én een passiever inkomen.Je ontdekt onder andere:Waarom zzp-webdesigners anders werken dan grote bedrijvenHoe je data en tools inzet voor optimalisatie (Analytics, Hotjar, Microsoft Clarity)Waarom een website een doorlopend optimalisatieproces isHoe langdurige klantrelaties zorgen voor betere resultaten én inkomenDat en meer hoor je in deze aflevering!Je kunt je weer aanmelden voor de 6e editie van de Mastery Livedag. Op 7 maart 2025 in Utrecht. Aanmelden kan t/m 28 februari (let op; de helft van tickets zijn al verkocht!)  Aanmelden kan hier-----------------------------------------------------------------Meer van dit soort tips? Schrijf je gratis in voor de Webdesign Insights www.opleidingvoorwebdesigners.nl/webdesign-insights/ Volg mij ook op social media
Instagram: @CherylPorcelijnLinkedIn: Cheryl Porcelijn

Nick Trueman is an expert in digital marketing, specializing in PPC and SEO strategies that drive real revenue. As the Director of PPC & SEO Consultancy at Spec Digital and Host of the Winning With Shopify Podcast, Nick has spent over 17 years helping brands scale through search and performance marketing.Nick founded Spec Digital, a leading PPC & SEO consultancy, in 2011 and has since worked with over 1,500 brands across various industries. His expertise has even influenced changes in how major search engines operate. Before Spec, he launched and successfully sold TrueLine Marketing to the Collider Group in 2013.With a deep understanding of Google & Bing advertising, website optimization, and revenue growth, Nick's insights help businesses maximize their lead generation and ecommerce success. On Winning With Shopify, he shares actionable strategies, interviews top industry experts, and dives into the latest trends shaping digital commerce.In This Conversation We Discuss: [00:09] Intro[01:29] Scaling from local to global brands[04:27] Turning an unexpected role into success[05:10] Building a business beyond a podcast[06:12] Making decisions with outdated data[08:40] Navigating post-COVID economic realities[12:13] Optimizing margins through smart supply chains[16:29] Maximizing ROI without increasing ad spend[19:11] Creating collections that actually convert[22:49] Investing in tools but never using them[25:40] Knowing your strengths in business growth[26:57] Testing before launching new features[29:40] Analyzing conversion rates vs. order value[32:02] Standing out beyond basic discounts[34:03] Forecasting demand with creative strategiesResources:Subscribe to Honest Ecommerce on YoutubeDigital Marketing Agency in Surrey spec.digital/It's Time To Win, With Our Shopify Podcast wwspodcast.com/Follow Nick Trueman uk.linkedin.com/in/ntruemanIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Funnel Series #11You know how I always talk about going beyond admin tasks to become a next-level marketing assistant? Tracking funnel metrics is one of the biggest ways to do that. Too many service providers skip this step, and their clients pay the price. In this episode, we're diving into how to track, analyze, and use data to boost your clients' funnels—and your value as a Unicorn service provider.My guest is “data whisperer” Kelsey Silver. She's an MIT-certified data strategist, a former therapist, and now she's using her genius for data to help entrepreneurs fine-tune their funnels and launches. Kelsey is The NeuroSpicy CEO who has figured out how to turn her ADHD into a superpower by helping her clients hyper-focus on what's really working in their businesses. You're going to love her no-BS approach to metrics.Listen to learn more about:The three categories of funnel metrics you need to know: engagement, conversion, and revenueHow to stop tracking vanity metrics that don't matter and start focusing on numbers that drive decisionsWhy tools like UTM links, Google Analytics, and Hotjar are your secret weapons for data trackingThe key metrics that make clients feel supported and confident—and how to deliver themHow providing the right data can justify your rates and keep you booked outLet's be real: understanding data can feel overwhelming. But it's also the thing that makes your clients love and NEED you. Kelsey breaks it down in a way that's easy to follow and actionable (and fun!) If you want to position yourself as an irreplaceable team member, you need to tune in.I need your feedback! Please take the Annual Unicorns Unite Podcast Listener Survey here.Sponsored by UDMA Toolkit Want the best tech stack and AI tools for your marketing services and DMA business all in one place? Stay ahead with the latest tools and impress your clients with the UDMA Tool Kit. Grab it for just $7.99!Links Mentioned in the Show:Grab Kelsey's Freebie: The Metrics 7-Figure Business Owners Can't Live Without is filled with the answer to one simple question: What's the one metric you always measure? 15 experts reveal the key metrics they track, debunk data myths, and share what you should start measuring now (hint: it's not likes or followers) to confidently predict revenue.Join The Digital Marketer's Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads.

Cześć! W dzisiejszym odcinku "Rozmów na Zapleczu" goszczę Łukasza Bajsarowicza, eksperta e-commerce, który od lat wspiera klientów w Stanach Zjednoczonych i Europie przy wdrażaniu sklepów internetowych. Łukasz to Solution Architect specjalizujący się w Magento, Adobe Commerce, BigCommerce i Shopify, a jego doświadczenie obejmuje współpracę z firmami o rocznych obrotach sięgających nawet 22 mln dolarów.W trakcie rozmowy porównujemy podejście polskich i amerykańskich klientów e-commerce do wdrażania nowych funkcji i platform sprzedażowych. Dowiesz się, dlaczego MVP (Minimum Viable Product) w USA to standard, a w Polsce często dąży się do "dopieszczonego" sklepu od samego początku. Dyskutujemy o tym, jakie błędy popełniają właściciele e-commerce, którzy chcą zrealizować wszystko naraz, oraz jakie są największe różnice w zarządzaniu projektami w Polsce i USA.Nie zabraknie również historii o tym, dlaczego amerykańscy klienci bardziej ufają ekspertom i opierają swoje decyzje na liczbach, a polscy przedsiębiorcy wolą polegać na własnych przekonaniach. Łukasz dzieli się praktycznymi przykładami i swoimi doświadczeniami, pokazując, jak można uniknąć typowych pułapek przy wdrażaniu sklepów internetowych.W dzisiejszym odcinku dowiesz się między innymi:

In this episode of Marketing vs The World, host Abbie Dando chats with Gareth Dunlop, a seasoned UX expert and entrepreneur, about the critical balance between desirability and usability in user experience design. Gareth shares practical insights on designing digital products that create desire while ensuring ease of use, alongside his experience of building and selling two successful marketing agencies.In this episode, Abbie and Gareth discuss:Gareth Dunlop's BackgroundTransition from a computer programmer at a major Irish bank to a UX pioneer.Growing and selling two marketing agencies, including the challenges and rewards of these ventures.His shift from leading teams to working independently as a consultant.What Is User Experience (UX)?Definition: How a user feels when interacting with a product or service.The holistic approach to creating digital experiences that influence user behaviour.Examples of good and bad UX in everyday apps and websites.Why UX Matters More Than EverThe evolution of UX as a discipline since the early 2000s.COVID-19's role in accelerating businesses' focus on digital experiences.Why organisations need to shift from monologue-style marketing to user-driven dialogues.Designing Great UX: Desirability vs UsabilityDesirability: Creating want through emotional connection and brand perception.Usability: Making it easy for users to achieve their goals.Examples of high-desirability brands like Taylor Swift and Apple, and their strategies for balancing desirability with convenience.Why focusing solely on usability can limit the emotional pull of your product.Measuring UX and Building a Business CaseHow to benchmark your current website or app performance using tools like Google Analytics and Hotjar.The importance of qualitative research to complement data insights.Building a case for UX investment by showing potential business gains and the cost of poor user experiences.Lessons in Growing and Selling AgenciesPreparing for Sale: Gareth's focus on running his businesses professionally, keeping operations clean, and being ready for acquisition opportunities.Navigating a Sale: Insights from selling his first agency and proactively seeking buyers for his second.Post-Acquisition Challenges: The importance of integrating cultures, processes, and tech stacks after a sale.Key Takeaways From This EpisodeFor UX Success:Desirability and Usability Work Together: Create desire while ensuring simplicity to achieve the best user outcomes.Start Small: Use affordable tools like Hotjar and surveys to gather insights, even on a tight budget.Put Users First: Focus on solving user needs and behaviours, not just achieving business objectives.For Entrepreneurs:Run Clean Operations: Keep your business professional and transparent to attract potential buyers.Stay Ready: Treat every day as preparation for a possible acquisition, even if you're not actively seeking one.Take Your Time: Wait for the right opportunity to sell, but ensure your business is always in great shape.What You'll Get From This EpisodeThis episode offers valuable insights into the psychology of user experience, tips for improving digital products, and actionable advice for entrepreneurs considering...

In this episode, Matt and Moshe met to wrap up the Session Replay Tools series, and share what they learned after discussing several products.In the series we learned about PostHog from Vincent Pavero, FullStory from Mandar Karlekar, HotJar from John Fontenot, and LogRocket from Zach Phillips and Nikki Zavadska.As we usually do in the summary episode, we looked back at our learning throughout the series, and sure there were many!Reflecting back on past product serieses we had, some of the themes came back also in this one, such as choosing a product that goes deep into one area and does if very well, verses choosing a product that does many different things and has a wide array of features, all integrated with each other, but might not go as deep into some of them. It is interesting to see how companies have either started in Session Replay and added other capabilities over time, and others that started in other areas such as Product Analytics, and added Session Replay more lately.Join us on the episode as we further discuss:Use cases throughout the organization Technology used to record the sessionsInsights from many sessions rather than one at a timeChoosing the right one for you based on your needsHow security is handled and the importance of having several approaches to it The emerging trends in AI and these productsAnd much more!Thank you to our guests in this series for sharing with us their experiences! Product for Product site:Product for Product PodcastConnect with Matt and Moshe on LinkedIn:MattMosheNote: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Welcome to Episode 32 of the 90-Day Website Mastery Podcast, your go-to resource for practical website improvement tips. In this episode, Jonny Ross and Pascal Fintoni dive into mobile-first design, AI-powered commerce, and essential tools for website managers. This episode is packed with actionable insights to help you optimise your website for mobile users and stay ahead in the digital world.Key Topics Covered:1. Is Your Website Truly Mobile-Friendly?FAQ: What does "mobile-friendly" really mean? Isn't it automatic nowadays?Surprisingly, no! Many websites still aren't optimised for mobile. Jonny and Pascal discuss why a mobile-first approach is crucial, including ensuring that designs are tested on mobile before desktop.They explain key considerations like creating more space for touch interactions, optimising buttons, and making call-to-actions easily accessible. If your website is difficult to navigate on mobile, you could be losing potential customers.2. AI-Powered Commerce Search: The Future of Online RetailFAQ: What is AI-powered commerce search, and why does it matter for my business?The hosts explore an insightful article by Ben Davis on the rise of AI-driven search technology. Learn how conversational search is transforming e-commerce by helping customers find exactly what they need, and why it's essential for small businesses to stay ahead of this trend.Jonny stresses the importance of embracing AI tools to improve customer experience and sales.3. Website Engine Room: Tools to Simplify Your WorkflowPascal's Pick: Jitter – Add animations to your website with ease! Perfect for making your content more engaging and user-friendly.Jonny's Pick: FounderPal.ai – Create detailed marketing personas in just 10 seconds. It's free and incredibly useful for refining your target audience messaging.4. Website Call to Action: Make One Small Change TodayJonny's Tip: Start A/B testing! Experiment with landing pages, buttons, and headlines to improve conversions. Even small changes can lead to big results. Tools like Hotjar and Unbounce are great for optimising user experience.Pascal's Tip: Review your best-performing web pages from this time last year. Update your seasonal content and ensure returning visitors feel engaged with fresh, relevant material.Top FAQs Answered in This Episode:What does it mean for my website to be mobile-friendly?How can AI-powered commerce search help me attract more customers?What are some tools to create marketing personas and add animations to my website?What is A/B testing and how can it improve my website's performance?Take Action Today:Don't just listen—take action! Start testing your website's mobile functionality today, and explore the tools we discussed to enhance your site's performance.Resources Mentioned:FounderPal.ai – User Persona Generator

We continue our Session Replay series with the next product, HotJar. To learn about it, we invited John Fontenot to return to the podcast. Last time we talked with John early on the podcast journey, on Episode 11, when we learned from him about Roadmunk, a Feedback & Roadmapping tool.Today we cover HotJar, one of the first session replay products we experienced in our product career. John is using it at two of the companies he founded, Path 2 Product and Repo. John loves HotJar's free plan, which gives him insights into how the users are using his products, how many users are using specific features, where people get stuck, or where the product might have usability bugs.Join us as we explore HotJar with John:Use cases where he uses session replayDeep dive into security related concerns in session replay productsHow to approach users that we know have a problem, without making them feel like we are creeping on themOther features of HotJar, and integrations with other systemsHotJar's approach to freemium vs. premium versions, and features available in eachWhen is it the right time to upgrade to a premium versionContemplating on session replay for physical products in physical storesWhat he likes and what he wishes can be improved with HotJarAnd so much more…To learn more about HotJar:https://www.hotjar.com/ Connect with John:LinkedIn: https://www.linkedin.com/in/robfontenot/ Path 2 Product: https://path2product.io/ Repo: https://researchrepo.com/ Connect with Matt and Moshe on LinkedIn:Matt GreenMoshe MikanovskyNote: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

In this episode of the Business Growth Hacks podcast, hosts Andrew Brockenbush and John Fritzsching scratch the surface on the critical topic of website conversion rate optimization (CRO). They share practical strategies and actionable tips to help small businesses increase their online sales without needing to boost traffic. From simplifying website navigation to optimizing load times and harnessing the power of user feedback, this episode is packed with insights that can transform your website's performance. Tune in to learn how even small tweaks can lead to big results!Key Points: [0:00] Introduction to CRO - Andrew and John introduce the concept of Conversion Rate Optimization (CRO) and its importance for small businesses looking to turn visitors into customers.[1:12] The Basics of CRO - John explains CRO and discusses why it's crucial for small businesses, especially those with limited ad budgets, to focus on optimizing their current website traffic.[2:08] Key Metrics to Track - Metrics like conversion rate, bounce rate, and session duration are essential for measuring website performance. Tools like Google Analytics and Hotjar are recommended for data collection.[2:30] Actionable Tips for Optimizing CRO - Simplify navigation, use clear calls to action, optimize load times, ensure mobile friendliness, and use social proof to boost website conversion rates.[4:03] Common Mistakes to Avoid - Avoid making changes based on assumptions, neglecting mobile optimization, and ignoring user feedback. Solid data and user insights are key to effective CRO.[5:00] Resources for Further Learning - Recommended resources include the Beefy Marketing blog, Neil Patel's content, and the book "Conversion Optimization" by Khalid Saleh. Tools like Google Analytics and Hotjar are also mentioned.Quotable Moments: [0:47] "A small tweak on your website could double your sales." - Andrew Brockenbush [2:53] "If I can't get there in two clicks, it's too many." - John Fritzsching [3:40] "Even small changes can lead to big results." - Andrew BrockenbushLinks Mentioned:Beefy Marketing Blog: https://www.beefymarketing.com/blogNeil Patel's Blog: https://neilpatel.com Tools:Hot Jar: https://www.hotjar.com/Crazy Egg: https://www.crazyegg.com/Google Analytics: https://marketingplatform.google.com/about/analytics/ Books: Conversion Optimization: The Art and Science of Converting Prospects to Customers by Khalid Saleh, and Ayat Shukairy https://www.amazon.com/Conversion-Optimization-Converting-Prospects-Customers/dp/1449377564Remember, optimizing your website's conversion rate is crucial for turning visitors into loyal customers. Don't forget to share this episode with a friend. Together, we can grow and scale your business to new heights.

It has been awhile since we produced a series focused on one product category, as we had so much fun this year with individual guests who shared with us their love for frameworks, books they wrote, and other one-off topics.So we are excited to share a new series for our product management audience, exploring the world of Session Replay tools.In the kickoff episode, Matt and Moshe met to discuss what session replay products are, and what they are expecting to learn in this series, such as:What are the features of session replay tools?Who usually uses them?How did vendors start building them?What is the technology behind them?What might differentiate them?How does AI play a role in their progress?How do they play with other products in our ecosystem?How are results analyzed?What privacy and security concerns do they have to deal with?And more!The products we will discuss include HotJar, FullStory, PostHog, LogRocket and more.Connect with Matt and Moshe on LinkedIn:MattMosheNote: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

This week our host Brandi Starr is joined by Travis McAshan, Founder and CEO of Glide Design. Meet Travis McAshan, a pioneering leader in web optimization and user-centered design. With an extensive background in planning, designing, and optimizing marketing websites, Travis brings a wealth of knowledge on how to successfully drive continuous improvement and maximize conversions. In this episode of Revenue Rehab, Brandi and Travis dive into the intricacies of conversion optimization, dissecting why frequent, incremental changes are more effective than major overhauls. They explore actionable strategies for maintaining a user-centered focus, utilizing tools like Hotjar and Crazy Egg to gather real-time data, and implementing split testing to ensure your website consistently delivers high ROI. Join us as they unpack the challenges of modern digital marketing and provide a roadmap for sustained success. Bullet Points of Key Topics + Chapter Markers: Topic #1 Incremental Change vs. Major Redesigns [08:21] “Frequent, incremental changes are far more effective than a complete overhaul. When you redesign, you risk disrupting the user experience too drastically,” McAshan advises. Brandi Starr acknowledges, “It's a challenge to resist the allure of a fresh look, but what you're saying is that those small, continuous adjustments can lead to better outcomes in the long run.” Topic #2 Tools for User-Centered Optimization [17:45] “Tools like Hotjar, Clarity, or Crazy Egg can provide invaluable insights into how real users interact with your site,” McAshan highlights.* He elaborates, “Seeing where users click, where they get stuck—these are goldmines for data-driven optimization.” Brandi Starr adds, “I think many of us overlook how transformative these tools can be for improving the customer journey.”  Topic #3 Strategic Planning and Metrics [27:12] “A strategic plan needs to be both user-centered and data-focused,” McAshan emphasizes. He asserts, “Measuring the impact of changes is crucial. Without meaningful metrics, you're just guessing.” Brandi Starr concurs, “The challenge is sticking to the plan amidst competing priorities, but as you've said, having that structured approach can make all the difference.” So, What's the One Thing You Can Do Today? Travis McAshan's ‘One Thing' is to embrace incremental and meaningful changes to your website. “Instead of gearing up for a full-scale redesign, start focusing on small, user-centered changes you can implement frequently. Use tools like Hotjar, Clarity, or Crazy Egg to observe real user behavior and make data-backed decisions. This allows you to continuously optimize for conversion rates and demonstrate ROI, keeping the focus on usability and functionality over just aesthetics. Incorporate a strategic plan that involves your entire team and stick to it, ensuring that every change made is aligned with your business goals and user needs.”  Buzzword Banishment: Travis's Buzzword to Banish is ‘fast follow'. Travis expresses his frustration with this term, saying, “Honestly, I feel like ‘fast follow' is just an excuse to not prioritize properly. It's a buzzword that masks poor planning and execution.” He emphasizes that in the dynamic world of website optimization and marketing, prioritization is key, and phrases like ‘fast follow' often lead to misguided decisions and wasted resources. Links: Get in touch with Travis on: LinkedIn: https://www.linkedin.com/in/travismcashan/ Instagram: https://www.instagram.com/glide_design/ Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio

The conversation starts with technical difficulties and banter about microphones and boxes in the background. They discuss the 200th episode of the podcast and reflect on their favorite moments and surprises. They talk about the origins of the podcast and how it led to the idea of creating a magazine. They share their experiences with reading magazines in the past and the influence it had on them. They express excitement about creating something tangible and different in today's digital age. The conversation explores the joys and challenges of running a business, as well as the turning points and milestones experienced by the team. The greatest joy for the team is working with their talented and growing team, seeing them thrive and achieve great things. The challenges include generating consistent pipeline, retaining and upselling clients, and building and growing the team. The turning points include hiring key team members, landing big clients like Jasper and Hotjar, and restructuring into pods. The team also discusses the importance of facing fears, being present, and having faith in oneself.Key TakeawaysThe hosts reflect on their favorite moments and surprises from the podcastThe idea of creating a magazine stemmed from the desire to have something tangible and different in today's digital ageReading magazines in the past had a significant influence on their interests and perspectivesCreating a magazine allows them to showcase their work and create a high-value artifact The greatest joy of running a business is working with a talented and growing teamChallenges include generating consistent pipeline, retaining and upselling clients, and building and growing the teamTurning points include hiring key team members, landing big clients, and restructuring into podsFacing fears, being present, and having faith in oneself are important for personal and business growthShow LinksJoin our waiting list to receive the podcast magazine upon launch! Register now at beomniscient.com/magazine.Connect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Samuel Lund on LinkedInConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we're working both on growing our clients' businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Have you ever spent hours crafting content, only to wonder if it's hitting the mark with your audience? I found myself in that exact spot while creating a lead magnet, struggling to pick the perfect hero image.  Ever been there? Stick around, because in today's episode I'm taking a look at a game-changing method for getting quick, actionable feedback on your content. I talk about: The challenges of getting timely feedback: Why it's so tricky to get people to respond to your surveys and polls. Traditional vs. modern feedback methods: From asking family and friends to leveraging social media and online communities. Tools and platforms: Exploring various tools like Hotjar and PickFu for gathering insights. Personal experiences: My own journey using PickFu to refine content and improve engagement. Types of PickFu polls: Detailed look at different polling options and how to use them effectively. Ready to transform how you gather feedback and make better content decisions? Tune in to this episode and don't miss out on future insights—sign up here to be notified about upcoming episodes. RESOURCES MENTIONED PickFu: Get good feedback fast for your content (affiliate link) Hotjar: Tool for capturing user interactions on your website (affiliate link) Copyblogger Blog Post:  How To Write Headlines That Work Episode 168:  The Art Of Asking:  Understanding The Role Customer Feedback Plays In Business Success with Justin Chen Get yourself regular access to tips, techniques, and advice from experts about solving challenges and growing your business. See omnystudio.com/listener for privacy information.

Over two-thirds (68%) of European tech startups are already maximising the benefits of artificial intelligence (AI) and 58% plan to invest in AI in the near future, according to a new report by Cloudvisor, an Advanced Tier AWS Partner, and PwC Lithuania. The Tech Trends: Current and Future Landscapes of European Tech Startups report, which surveyed more than 700 startups, found that AI is a central focus for startups with ambitions to transform various business functions, with 67% using AI for data analysis, and 53% planning to. The overwhelming interest in AI underscores its perceived value as a critical tool for driving innovation and business growth. High adoption of emerging technologies An overwhelming majority (91%) of startups use at least one emerging technology. Startups particularly prioritise AI, including Generative AI - capable of generating text, images, videos, or other data using generative models - but are also using data analytics and big data (47%), machine learning (ML; 32%) and 5G technology (22%). Tech spending continues Despite sluggish funding into the startup ecosystem, the majority of those surveyed remain resilient in their technology investment plans. Almost half (47%) reported no change in their technology investment plans, and 11% have increased their budgets. Cost-effectiveness and gaining a competitive advantage Increasing cost-effectiveness (54%) and gaining competitive advantage (38%) are the main drivers behind technology adoption, emphasising startups' focus on efficiency and market positioning. These factors drive strategic decisions as startups seek to maximise the ROI of their technology spend and differentiate themselves in a competitive landscape. Amazon Web Services (AWS) dominates the web hosting landscape AWS emerges as the clear frontrunner, with 50% of startups selecting it as their preferred web hosting provider. Following AWS, Cloudflare Hosting holds a notable market share at 27%, while Google Cloud, DigitalOcean, and Microsoft Azure account for 12%, 6%, and 3%, respectively. "The European startup landscape is complex and dynamic, focusing increasingly on emerging technologies like AI, ML and data analytics. Despite economic uncertainties, our report shows that many startups continue to invest strategically in technology to gain competitive advantages and drive efficiency," said Julius Gregorauskas, CEO of Cloudvisor. "From Web Hosting to AI, Big Data, and beyond, the findings of this report underscore the pivotal role of digital infrastructure and emerging technologies in steering startups towards digital excellence and success. Serving as a helpful resource for stakeholders across the startup ecosystem, this report empowers informed decision-making and could foster sustainable growth," said Linas Stankevicius, Senior Consultant of PwC Lithuania. The report, which explores technological trends and investment strategies that define the European startup ecosystem, also provides valuable insights into digital infrastructure and communication solutions: CMS provider: 67% of startups choose WordPress, while Webflow and Wix capture a noteworthy 24% and 5%, respectively. Analytics and tracking: Google Analytics commands 45% of the market, followed by Hotjar (26%). CRM platform: 76% of startups choose HubSpot to satisfy their CRM needs. Salesforce follows with an 18% share. Support and feedback management: Zendesk leads the pack, commanding 46% of the market. Intercom follows closely behind with 37%. For more information, visit https://cloudvisor.co/.

Welcome to another episode of the Business Growth Hacks podcast! Are you ready to transform your website into a powerful business tool? Today, we discuss the importance of having an effective website and share some essential tools and strategies to optimize it for maximum impact. We also kick things off with some valuable advice for aspiring entrepreneurs and discuss the significance of building relationships and embracing humility.Episode Highlights:- [00:00] - Introduction and icebreaker: Advice for college students wanting to become entrepreneurs.- [02:04] - The power of collaboration and learning from industry veterans.- [04:32] - Statistics on first impressions and website design.- [05:08] - Tools to enhance your website: Hot Glue for wireframing and Hotjar for analytics and heatmaps.- [06:43] - The benefits of recording user sessions to understand website behavior.- [07:38] - Business growth hacks: Using wireframing tools and diving into analytics for better customer insights.- [08:10] - How Beefy Marketing can help you optimize your website.Links Mentioned:- [Hot Glue](https://www.hotglue.com) - Wireframing tool for website design.- [Hotjar](https://www.hotjar.com) - Analytics and heatmap tool for understanding user behavior.- [Beefy Marketing Website Grader](https://www.beefymarketing.com) - Tool to evaluate your website's performance.

Ken's role as COO at Hostaway, a SaaS startup transforming the vacation rental industry, showcases his innovative approach to remote work and leadership. In discussion with host Aydin Mirzaee, Ken delves into the diverse experiences that have shaped his career, including pivotal positions at Hotjar and his unique journey as a digital nomad. His transition from traditional corporate environments to leading fully remote teams illustrates his commitment to transparency, deliberate decision-making, and culture-driven hiring. A cornerstone of Ken's leadership philosophy is fostering an environment where communication and transparency are prioritized. He highlights Hostaway's structured use of tools like Slack, emphasizing the importance of clear guidelines for synchronous and asynchronous communication. Ken also touches on the significance of building purposeful remote work rituals and the strategic benefits of hiring for culture add rather than culture fit. In episode 7 of season 2, Ken emphasizes the importance of effective team management through deliberate processes. His insights into remote work dynamics, cultural values, and global team distribution provide listeners with valuable strategies to implement in their own organizations. Tune in to explore Ken's techniques and insights that have contributed to Hostaway's success as a fast-growing, fully remote company with a team located across 40+ countries. This episode offers a wealth of actionable advice for leaders looking to enhance remote work practices, build strong team cultures, and lead with intention and impact. . . . Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️ review and share the podcast with your colleagues. . . . TIME-STAMPED SHOW NOTES: [03:58] Ken's journey as a digital nomad [07:12] Scaling success as former COO of Hotjar [08:20] Balancing family life and remote work while traveling [11:17] Remote vs. hybrid, and in-office work [15:40] Hostaway's approach to distributed teams and hiring across 40+ countries [19:57] Synchronous vs. asynchronous communication [24:30] Why transparency matters in operations [32:21] Importance of culture add over culture fit  

There's no shame in taking one good idea and reusing it. In continuing to improve and tweak it to get more juice for the squeeze. Especially when you're struggling to come up with something new.That's what J.R.R. Tolkien did in The Lord of the Rings. When asked for “more hobbits” by his publishers, Tolkien had to get crafty. Because he never meant for The Hobbit to have a sequel. That's one of the things we're talking about today with the Director of Content Marketing at Ahrefs, Ryan Law. With Ryan's help, we're chatting about the power of iteration, world-building around your product, and much more.About our guest, Ryan LawRyan Law is Director of Content Marketing at Ahrefs. He is a content marketer that's worked with both startups and enterprise companies, including Google, GoDaddy, Clearbit, ProfitWell and Hotjar.Before Ahrefs, Ryan was CMO at the remote content marketing agency Animalz where he generated over 2 million pageviews for the Animalz blog, and ran workshops with companies like Andreessen Horowitz, Writer, Drift, Clearscope, Wynter, and BrightonSEO. He has co-founded a marketing agency, freelanced as a marketing consultant and copywriter, reviewed beers, designed t-shirts and tended bar. He is also the author of two novels, the host of the Ash Tales podcast, an amateur landscape photographer, and the guitarist for The Schrödinger Effect.What B2B Companies Can Learn From Lord of the Rings:Iterate, iterate, iterate. When you have one good idea, continue to work on it, improve it and iterate on it. Ryan says, “Much like Tolkien, all the best ideas are kind of iterative evolutions of previous and frankly worse ideas as well. And you see that in Lord of the Rings, I think. I love The Hobbit to bits, but in some ways it does feel like the MVP of The Lord of the Rings. You know, there are decisions that he made in that narrative that weren't quite fleshed out and didn't quite make sense that he then changed a little bit in the full series of books.”Build a world bigger than your product. You're not just trying to make a sale. You're trying to immerse your audience in your brand and culture. Ryan says, “Some portion of every company's marketing effort should go into the world building that surrounds their brand. You know, creating things that further their beliefs and their ethos and creating opinions and ideas that are not sales assets, but are just plain interesting and share how they think about the world as well.”Quotes*“Tolkien does it without being really ham fisted with exposition. He doesn't laboriously explain the history of everything and how it all interacts. He teases at it and he hints at it and he reveals it through the dialogue of characters. I think that's deeply rewarding for the reader. You're not spoon fed this stuff, you make the connections yourself, you're brought along the journey and he gives you credit for discovering this huge mythos and history beneath it. And that's a wonderful thing to do, not assume the reader is an idiot, but just write the things you find interesting, let them find the secrets that they're going to find for themselves. It's so deeply rewarding.”*“Search demands that you basically write to the consensus. Like there is a set body of information it expects you to share, and it rewards companies that show consensus with other articles. And I think good thought leadership is in some ways the opposite of that. You are challenging truisms, you're talking about the things that no one else is talking about. So the thing I'm trying to do at the moment is, I think a more fruitful framework for thinking about that is talking about information gain. So if you're writing SEO content, you still have to cover the core topic, but you can think, ‘What new stuff can I add to that?' It's like an additive process. What new subject matter quotes or what new subtopics can we cover? What new research can we do? Cause it's very hard to reconcile those two from my experience.”*”Opinions are one of the most important things we're finding in content at the moment. A lot of people are very used to content marketing basically hedging bets. Nobody wants to say something very definitive. Mainly because content marketers, myself included, we're not experts in the things we're writing about. And we are, I think, wary of saying something that's wrong. And that generally leads to not saying anything at all. Being brave and willing to share a defensible opinion, that's something we're trying to do in all of our content, because it's a real differentiator and it's a good way of standing out when every other company is letting people make their own decision. Never make people think. Tell them what you're thinking yourself. ”Time Stamps[0:55] Meet Ryan Law, Director of Content Marketing at Ahrefs[4:34] Exploring Tolkien's Creative Process and Challenges[9:39] Content Creation Insights and B2B Marketing Takeaways[17:10] The Power of Storytelling and Building a Rich World[23:11] Human Connections and Their Impact on B2B Marketing[27:29] Exploring Book Titles and Author Insights[28:16] B2B Marketing Insights from Fantasy Literature[28:49] Long-Term Content Strategy and Its Impact[31:54] The Evolution of Content Marketing in Large Companies[33:42] The Importance of Serialized Content in B2B[44:12] Exploring the ROI of Creative Content Marketing[50:04] Final Thoughts on Marketing and CreativityLinksConnect with Ryan on LinkedInLearn more about AhrefsAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

I highly recommend watching the Youtube version of this podcast episode! https://www.youtube.com/@stephaniescottart Using this changed the way I look at websites. The analytics you get with your website can only take you so far. With Hotjar you get heatmaps and recordings of how your art collectors are using your website, so you can make better designs and more sales. Not an ad, I'm just a big believer!Get Hotjar: https://hotjar.com/r/r6de01d Host and artist Stephanie Scott breaks down the practicality of the art career with topics including: sustainable creative practices, social media skills, and the mindsets that keep it all together. New episodes every Tuesday!Instagram: https://www.instagram.com/stephaniescott.art/ Website: http://www.stephaniescott.art/brushwork Music by @winepot https://www.instagram.com/thewinepot/ YouTube: https://www.youtube.com/@stephaniescottart Podcast Cover photo by Maryna Blumqvist https://instagram.com/picturemaryna

It's easy to overlook the power of listening to and reflecting on the pulse of the team, encouraging genuine connection and understanding. Before moving ahead towards our goals, why not take a moment to take a pulse of the collective team energy, ensuring alignment and fostering a more empathetic environment?    As the Director of Engineering at Hotjar, Clint Calleja leads the engineering teams for the core features tribes, overseeing the development and delivery of web applications that help over 900,000 websites in 180+ countries understand and improve their user experience. With more than 16 years of experience, he has a proven track record of aligning, inspiring, and enabling others to succeed through communication, coaching, mentoring, and empowerment.   He uses a people-first, servant leadership approach and a data-driven, outcome-oriented mindset to guide teams and the organization towards achieving their goals and vision. His mission is to leverage his expertise in web applications, software development, and engineering leadership to create value for Hotjar's customers, employees, and shareholders.   In this episode, Clint shares how embracing vulnerability isn't a weakness; it's a strength that deepens bonds and accelerates progress. Working for a remote and fully distributed company, he explains the challenges of written communication and how he listens and aligns understanding. He also shares practical tools he uses to listen to the pulse of his teams that might surprise you. Enjoy this very insightful and practical episode of the listening SUPERPOWER podcast.    “By slowing down, digesting communication, and leading with authenticity, we not only achieve lasting results but also cultivate a more humane and fulfilling experience for all involved."- Clint Calleja   SUPERPOWER Notes:   00:38 - The moment he first noticed the power of listening: When someone was seeing me as a human being, being part of a team of people rather than just an employee.    02:47 - Important perspective on this idea of 'bringing your whole self to work'   05:02 - His approach to leading a team: I listen and I try to navigate between how many solutions I try to provide versus how much coaching and questioning and just nudging.   08:18 - Start the day with a simple pulse: We need to start with setting our self expectations.   14:07 - It's okay to be vulnerable: The best way I can do that is to be transparent.   14:59 - What his younger self needs to know early on as he looks back in hindsight   15:53 - A coaching approach he uses to manage multiple teams: I'm going to make myself available, I'll be able to listen, and I'll be able to work with the individual.   20:45 - Tools he uses that supports listening even with people working remotely: What I found really helpful is journaling.   27:46 - How he organizes the observations he gathers from listening: It has to be quick; it's a simple checklist for tasks and a checklist for observations.   33:11 - Perspective on how to approach feedback: It is a mindset change.   35:51 - Examples of how he executes his feedback process   39:01 - Advice to young generation leaders: I like to personally focus more on growth rather than promotions.   45:54 - The challenge to listening to written communication: You don't have much visibility on the emotion    47:48  - Explaining the concept of JOMO [Joy of Missing Out]   49:30 - The wisdom you find in asking question when in doubt   52:28 - Clint's significant message: "...that investment overtime accrues to much quicker decision-making, much more empowered people growing into leads..."   Key Takeaways:   "Before we decide what we are trying to achieve today, before we understand how much time we have on the way, let's start with a simple pulse: green, yellow, or red." - Clint Calleja   "I keep reminding myself from time to time that it's okay to be vulnerable, especially with people you're working for." - Clint Calleja   "I feel I need to know much less than I expected myself to in order to help people grow." - Clint Calleja   "I apply the feedback on strengths that I observe, so it becomes more of an opportunity rather than a thing you're doing wrong." - Clint Calleja   "There's power through connecting with people." - Clint Calleja Notes/Mentions:   Obsidian: https://obsidian.md Connect with Clint Calleja:   LinkedIn: https://www.linkedin.com/in/callejaclint/   Connect with Raquel Ark:   www.listeningalchemy.com Mobile: + 491732340722 contact@listeningalchemy.com  LinkedIn Podcast email: listeningsuperpower@gmail.com

In this episode of the Business Growth Hacks podcast, John and Andrew discuss essential strategies for optimizing your website to drive revenue, sales, and overall business growth. They emphasize the importance of making a strong first impression, developing a clear plan, choosing appropriate images, and understanding user behavior through analytics tools. Don't forget to subscribe to the Business Growth Hacks Podcast for more marketing tips and tricks. Follow Beefy Marketing on social media and visit their website for valuable resources to grow your businessKey Points:First Impressions Matter:The episode begins with a statistic highlighting that 94% of first impressions are related to website design, underlining the critical role of a well-designed website in building trust and credibility.Develop a Clear Plan:The hosts stress the importance of developing a comprehensive plan before building or redesigning a website to ensure that every aspect aligns with your business goals and customer needs.Choose Images Wisely:Picking the right images is crucial to avoid misrepresenting your brand and setting false expectations, emphasizing the need for authenticity in visual content.Understanding User Behavior:Tools like Hotjar are recommended for gaining insights into user behavior through heat maps and session recordings, allowing businesses to make data-driven decisions to improve website performance.Quotable Moments:"94% of first impressions relate to your site's website design. It's not a second impression. It's a first impression, which means if you are not optimizing your website, building it, thinking about it, planning all that stuff, then you're probably missing out on creating relationships, building trust, credibility, etc.""Having a plan in place outlines where you're headed. It makes the job smoother before you ever lay the foundation, before you ever bring up the walls, before you ever put in insulation and all that other stuff.""The best way to make your website stand out is to design it in tune with the needs of your audience. Knowing what your customer cares about is different for everybody. It's your job as a business owner to prioritize figuring out what it is that they want.”Links Mentioned:HotJarHotGlooAndrew Brockenbush on TwitterBeefy MarketingBeefy Marketing on FacebookBeefy Marketing on Instagram Beefy Marketing on YouTube

Today on the show we have Mohannad Ali, CEO of Hotjar.In this episode, Mohannad shares his journey from VP of Engineering at HelloFresh to leading Hotjar. We dive into the nuances of B2B vs. B2C churn and retention strategies, drawing on his unique experience across both sectors. The conversation highlights the importance of understanding early vs. late churn and tailoring go-to-market strategies accordingly. Mohannad also offers a fresh perspective on the evolving role of technology in product-led growth and customer retention, especially in the context of AI and machine learning.Mentioned Resources:HotjarHelloFresh

Join us for an insightful episode with Phill Agnew, host of Nudge, the UK's #1 marketing podcast. On his show he interviews experts in psychology and behavioral science to try to better understand how humans make decisions. He has spent over a decade in senior marketing roles at Buffer, Hotjar, and Brandwatch, where he helped launch products in social media, website analytics and AI.   Today, we learn about his career journey, decision-making processes, and ability to redefine his journey despite labels that were placed on him as a child. Phill also opens up about his purpose in life and career, which he admits is often hard for him to do as Brit. Tune in for an insightful and inspiring conversation!  Links Mentioned in Today's Episode: Phill Agnew Phill Agnew on LinkedIn Nudge Podcast Ashley Menzies Babatunde Ashley Menzies Babatunde on Instagram Hubspot Podcast Network Sign Up for Ashley's Newsletter Ashley's Substack Rate & Review: If you enjoy listening to No Straight Path, please make sure you write a review and rate the show. It helps other listeners find the podcast. You can rate and review the show here. Thank you! 

Understanding your customers' challenges takes research to fully understand how you can help them. But B2B companies often fall short on the best approaches. In this episode, Adam Costa, co-founder of FunnelCandy.com, shares how he's advised more than 140 companies–including Amazon, Dropbox and WIRED–on creating research strategies to understand their website visitors. And how to use this intel to increase conversions. Adam highlights the effectiveness of user testing, email surveys, and website analytics tools in gathering customer feedback. We also dive into addressing objections in copywriting and the power of long-form sales pages. Follow Adam on LinkedIn: https://www.linkedin.com/in/adam-costa-/Check out Funnel Candy's free 7-week course https://funnelcandy.com/******For weekly tips on high-impact messaging, be sure to sign up for Linda's newsletter: https://thecopyworx.com/newsletter/For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-converting-copywriting-formulas/*****Time stamps:The Journey of Funnel Candy (00:05:48)The Importance of Research in Business (00:08:39)User Testing and Email Surveys (00:11:10)Obtaining Insights through Website Polls and Hotjar (00:15:03)Benefits and Costs of User Testing (00:16:41)Importance of User Experience Insights (00:18:25)Understanding User Behavior Using Website Surveys and Heatmaps (00:20:00)Call to Value and Long Form Sales Pages (00:25:08)Driving Actions through CTAs and User Engagement (00:27:34)Feedback Mechanisms and Copywriting (00:30:16)Research-Based Copywriting (00:31:38)Validating Copy through Customer Insights (00:33:18)

Today With Katlyn Slocum: Today on Window Treatments for Profit I am joined by Katlyn Slocum, of Katyn Slocum Design — a boutique website design agency. According to Katlyn, your website is more than a marketing tool…it should be a sales machine. She is here today helping us decode this digital tool so it can start generating profits. She'll walk us through analytics, lead generation, pre-qualifying potential clients, and some super-helpful website pro-tips. Listen now and download the goodie so you can take action today. Pick It Apart [3:48] Katlyn explains why it's important to look at (and understand) your website analytics.   [10:24] Katlyn emphasizes the importance of having clear Call To Action buttons. [16:43] LuAnn shares her pet peeve when it comes to websites and social media accounts. [19:47] LuAnn asks Katlyn her thoughts on how window treatment professionals can overcome photography challenges in their portfolio. [24:07] Katlyn offers a tip on what should go in your website header and footer. [32:17] LuAnn suggests that everyone should spend some time on their own website to find out how well it works for users. LuAnn and Katlyn Slocum's Ah-Ha Moments “Marketing is the things that you do to get people to your website…Sales is actually closing those marketing leads.” - Katlyn Slocum  “Every single lead that you can capture is another conversation.” - Katlyn Slocum “Right when people land on your page, you have less than a 10th of a second for them to decide if they're staying on your site or not. It's so quick.” - Katlyn Slocum More About Katlyn Slocum  I'm Katlyn and I'm passionate about helping professionals in the construction industry scale to new heights! Growing up, all of the men in my life were tradesmen. My papa opened his own auto shop the year I was born (that's 28 years ago). My dad and his dad ran their own HVAC business. My stepdad is a very successful and trusted roofer in southern Minnesota. I even married an electrician! I've always admired these guys and have seen firsthand how hard they work every day. But as the internet kept growing, it wasn't enough to work hard on the job; they had to market their businesses online, too.  Some of my family took on the challenge—like my stepdad who continued to have enormous success in his area after investing in online advertising, a new website, and SEO. Others found it more difficult to adapt—like my grandpa who relied solely on word-of-mouth referrals and later closed his business. I know he isn't the only talented tradesman who has struggled to keep up with online marketing. That's why I decided to intentionally create a business that helps blue-collar business owners—people like my dad, my uncles, my stepdad, and my grandpa—excel online and expand their businesses through website design and marketing. I know the countless hours you invest to put food on the table and create a brighter future for your family. And while I can't do what YOU do, I DO know how to harness the power of the internet to take your business from struggling to thriving. Connect with Katlyn Slocum Website Free Download - 10 Things Every Construction Website Needs in 2023 Instagram  Facebook  LinkedIn A Big THANK YOU to Today's Podcast Sponsor: This episode is sponsored by Exciting Windows! What's new with LuAnn Nigara LuAnn University - Registration is now OPEN for the Winter 2024 semester! Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn's Email List, text the word designbiz to 444999! Purchase LuAnn's Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn's Website LuAnn's Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: WTFP #140: Nicole Heymer: Demystifying SEO for Window Treatment Businesses   WTFP #252: The Power Talk Friday Tour: An Unforgettable Day of Insights and Inspiration Other Resources Mentioned: Microsoft Clarity: https://clarity.microsoft.com Hot Jar: https://www.hotjar.com

Masooma Memon, a freelance content marketer for Shopify, Hotjar, and Vimeo, shares her product-led content strategy. Download the free powerups cheatsheet: https://marketingpowerups.com/058

Mattia Santin, Chief Marketing Officer at Hotjar, explores elevating product design through customer empathy. By analyzing quantitative and qualitative data, businesses can gain valuable insights to make informed product improvements and deliver value to their end-users. However, businesses incorrectly rely solely on quantitative data to inform their decision-making. Today, Mattia discusses utilizing analytics to understand customer feedback. Show NotesConnect With:Mattia Santin: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mattia Santin, Chief Marketing Officer at Hotjar, explores elevating product design through customer empathy. By analyzing quantitative and qualitative data, businesses can gain valuable insights to make informed product improvements and deliver value to their end-users. However, businesses incorrectly rely solely on quantitative data to inform their decision-making. Today, Mattia discusses utilizing analytics to understand customer feedback. Show NotesConnect With:Mattia Santin: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mattia Santin, Chief Marketing Officer at Hotjar, explores elevating product design through customer empathy. Quantitative data provides a broad overview of customer behavior, while qualitative data sheds light on the "why" behind their actions. Leveraging both signals, allows for a more empathetic approach, ensuring that design decisions address real-world customer concerns, ultimately leading to a more user-centric product. Today, Mattia discusses maximizing customer empathy with product design. Show NotesConnect With:Mattia Santin: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mattia Santin, Chief Marketing Officer at Hotjar, explores elevating product design through customer empathy. Quantitative data provides a broad overview of customer behavior, while qualitative data sheds light on the "why" behind their actions. Leveraging both signals, allows for a more empathetic approach, ensuring that design decisions address real-world customer concerns, ultimately leading to a more user-centric product. Today, Mattia discusses maximizing customer empathy with product design. Show NotesConnect With:Mattia Santin: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are you relentlessly driving traffic to your subscription box website, but not seeing the conversions you're hoping for?Let me, your host Gary Redmond, show you the number one mistake many make in this industry, and how to avoid it.Join me as I guide you through the process of reviewing your own website, understanding what works and what doesn't, and how to incorporate successful elements from competitor sites. From imagery and copy to layout, let's make your website a conversion machine. Now, let's talk data. Your conversion rates can offer a wealth of information and I'll show you how to unlock it.We'll explore the value of analytical tools like Google Analytics and Hotjar, and how they can help you see your website through the eyes of your customers. Do you know where potential customers drop off or encounter technical glitches?I'll teach you how to identify and address these issues. Let's stop wasting efforts on a website that doesn't convert, and start making it work for your subscription box business. Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

Ken Weary is a well known leader in the tech and remote work space, as the COO of the fully remote team at HotJar. When not leading 100s of employees spread across 30+ countries, he's just living a typical life as a nomad dad and husband, traveling the world, homeschooling teenagers, and trying to decide whether to settle in Portugal or move on to the next adventure on another continent. Ken takes us inside his life as one of the most interesting CXOs you'll ever meet, and shares all the details about full time travel with a family and a career. From history class in the Colosseum, to studying marine biology via a PADI certification in Honduras, this family is living what many of us would call, “the life”. Connect and learn more about Ken's work at: Website:  https://www.hotjar.com/about-us/ https://galileooxp.com/ https://www.sunglassesrequired.com/ LinkedIn profile - https://www.linkedin.com/in/kenweary/ This episode was brought to you by Lexidy, the team of lawyers and advisors I trust for all my visa, tax, and property challenges in Spain, Greece, Italy, France & Portugal. Use the code "AboutAbroad2023" to receive 10% of your first service, and learn more at  https://bit.ly/45Y7ols If you're enjoying the podcast, please consider taking 2 minutes to leave a short review at: ⁠RateThisPodcast.com/aboutabroad

Kaysie Garza, Content Design Lead at Hotjar, discusses the role of content design within the organization and its collaboration with other teams. Kaysie delves into communicating research effectively, a collaborative approach to naming and offers advice for hiring content designers. The conversation delves into the structure of user experiences at Hotjar, with a focus on enterprise level customer journeys and the evolving nature of these journeys based on strategic research.

In this episode, co-hosts Pete Housley and Jess Petrella wrap up the season by finally answering the question that started it all: Are robots coming for your jobs? And they're doing it live in New York at Hotjar's HOTSAUCE Conference. They are sharing their top AI marketing tools they've discovered in this season's research, advice for marketers in the age of AI, and predictions for the future of the marketing world.Meet The Unprompted CrewPete Housley is host extraordinaire and CMO at Unbounce. His co-host this episode is Unbounce Director of Product Marketing, Jess Petrella. Jess has worked in SaaS for over 10 years and in that time has brought dozens of innovative products to market. She is focused keenly on driving business growth through effective go-to-market strategies and product positioning.Over the past few years, Jess has positioned herself at the intersection between AI and marketing, having developed strategies that have informed how Unbounce has brought our own innovative AI-powered tools to market. Outside of Unbounce she's the creator of “AI for Product Marketers”, an advanced Notion AI template system containing practical, useful, and inspired templates made just for product marketers.Jess has written for a number of publications, including a piece in the B2B marketer on AIs impact on SEO, conversion and the marketing funnel, appropriately titled “The Search Armageddon”. Earlier this year, Jess joined a panel of experts to discuss current and future applications of AI in marketing and Business at Lead Gen World 2023 in San Diego. You can also see her live on stage at SaaS North in her own home town of Ottawa this coming November.Key Quotes*”Time and time again, and still to this day, the value of AI has been time savings. And that's very true to how marketers are using AI products today. I've started to watch this sort of parallel stream next to it of machine learning models that are trained as performance marketers based on billions of data points around conversion data. At Unbounce, being in business for over 10 years and running landing pages, conversions is our business. We've collected that data and we use it to enrich all of the decisions that happen post click on our platform.” - Jess Petrella*”AI is here to stay. It makes you smarter, it makes you faster, and it makes you better. Marketers need to begin their own journey of discovery. Then, the big question is: Is AI coming for marketers' jobs? What we say is no, but marketers who are not using AI will be replaced by marketers who are using AI.  And then finally, The conclusion of our series is: Be curious. Study and see what's going on, check out these businesses and products, and experiment.” - Pete HousleyTime Stamps[00:00] Introduction and welcome to Unprompted Unplugged, live from NY![00:21] About Unprompted and Unbounce[01:26] AI marketing in 2023: A recap[02:43] Welcome back to our co-host, Jess Petrella[09:24] How far along are organizations on their AI adoption curve? [10:45] AI tools for marketers[25:45] Final thoughts and conclusionLinksPete Housley, CMO at UnbounceJess Petrella, Director of Product Marketing at Unbounce Check out the AI tools mentioned in this episode:FiniMadKuduBloomreachRasaLearn more about UnbounceThis podcast is brought to you by Unbounce. Most AI marketing tools are… kinda the same. That's because they're built on the same, generic machine learning models—and they get you generic results in your marketing.Unbounce is different. It's trained on data from billions of conversions, which means it gives you content and recommendations proven to get you more leads, sales, and signups.If you're a marketer (or just someone doing marketing), you need Unbounce. You can build beautiful, high-converting landing pages for your ads and emails, plus get AI copywriting and conversion optimization tools—all powered by more than a decade of marketing data.Get the most conversions with Unbounce. Learn more at unbounce.com/unprompted.

Want to grow your visibility through strategic websites and SEO strategy? You'll love today's episode with guest Stephanie O'Keefe!Key Takeaways: Stephanie emphasized that understanding SEO requires an understanding of your target audience and their journey.It's challenging to explain SEO, especially to those unfamiliar with technology.Working in SEO changes one's perspective towards online shopping.SEO is essential for online visibility and involves understanding who you help and how you help them.The way you explain SEO can shift depending on who you're talking to and where they are in their brand journey.Brand messaging and content creation is a key part of  anSEO strategy.Determine clear goals for each page on a website.Start with a simplified design and then evolving by adding  pages as needed.Facilitate a smooth customer journey through user experience in web design.Have up-to-date and relevant content on your website.Heat map trackers can help you audit user behavior on your website.Hotjar helps you review interactions on your website.Visual cues play a vital role to create trust and impart personality to the brand. Top tips for a great website:Show your face!Include your face on your website to build trust.Clarify their goals and expectations while hiring a website designer.Connect with Steph:WebsiteInstagramSelf-guided website auditDarrell's Case StudyOTHER EPISODES:Leah BryantNow is the time to supercharge your SEO efforts with a special offer from CrystalWaddell.com: a content audit! Get insight into what pieces of content you need to create to dominate your nice! Visit CrystalWaddell.com/content to learn how you can easily increase website traffic and bring more visitors to your site. Don't miss out on this opportunity to accelerate your SEO performance! Start today. Get your content to the top of search results! Support the showApply to be our podcast guest!

You're trying all the marketing stuff… social media, email lists, SEO, reels, funnels… but something still feels like it's missing. Marketing is a machine and it's easy to get folded into ALL the things while seeing little to no results. Today, we're chatting with Marketing Strategist Tara Reid about hustle-free ways to market and grow your business (even if you're an introvert!).In this episode, you'll learn:Burnout, accepting yourself and leaning into your strengthsHow Tara grows her business without social mediaSelling on autopilot with evergreen organic marketingWhat an evergreen funnel looks like4 Hustle-free ways to market your businessThe power of having clarity and segmenting your listWhen you've done all the things, but it's not workingBalancing nurturing versus talking about offersTara Reid is a seasoned business and marketing strategist, renowned for her expertise in empowering entrepreneurs to build sustainable, evergreen marketing strategies. With over 17 years of online entrepreneurship experience, Tara is a trusted guide for heart-centered, introverted, and multi-passionate entrepreneurs seeking to achieve lasting success without compromising their authenticity.Resources from this episodeJoin The Gutsy Collective Inner Circle - Gain clarity and make gusty moves with the support and energy of like-minded women. Inside the group you'll find deeper connection, clarity, tools, and techniques to help you get out of your own way so that you can make shifts and move forward on your goals. I'll see you inside!Tara's recommended tools for evergreen marketing:Hotjar - learn about how people are interacting with your website so you better understand what's working and what's not working.ConvertBox  - create automated, segmented, and targeted pop-ups (side-bar, top bar, and full pop-ups).ThriveCart - create your evergreen funnels and host your digital products and courses all in one place.Access Tara's many freebies, including the How to Market Your Business as an Introvert Webinar she mentioned in this episode, here.OVERWHELM TO FOCUS - Mindset Class - December 7th - In this class, you'll learn how to simplify your to-do's and bring focus and clarity to your goals and ideas so you know where to focus your time and energy and take grounded, simple steps forward.Connect with Tara ReidFacebook: TheIntrovertCoachPodcast: IntrovertpreneurWebsite: thetarareid.comConnect with LauraAuraFacebook: @thatlauraauraTikTok:  @thatlauraauraInstagram: @thatlauraauraWebsite: LauraAura.comSupport the showTHANK YOU, GUTSY TRIBE!We love, love, love to read your comments, feedback, and reviews. If you haven't yet, drop us one below! Your review might even get highlighted within one of our gutsy love posts or on our website.https://podcasts.apple.com/podcast/the-gutsy-podcast/id1445481970

What makes a personal website? Dive deep with Mikaela Vargas, Founder of Pet Marketing Unleashed, as she unravels today's web dynamics on this podcast episode. Discover how AI is reshaping content creation, why SEO is becoming more human-centric, and the art of efficient website tinkering. Ever wondered how to keep your site fresh without a complete overhaul? Mikaela's got you covered. She shares everything from optimizing client onboarding to evading common web pitfalls. Main topics: Current website trends Incorporating AI and SEO User Behavior Maintaining and Updating Websites Main takeaway: By understanding and prioritizing our potential client's experience, we can ensure our website remains engaging, functional, and relevant in today's digital landscape. About our guest: Mikaela is a marketing and systems nerd, animal lover, and the founder of Pet Marketing Unleashed – a small business committed to helping petpreneurs save major time while they build stress-free, sustainable, and successful pet businesses. She equips pet business owners with the branding, websites, marketing templates, and education they need to attract and onboard their dreamiest clients while away from their desks or out with their dogs! Her Facebook group, Unleashed Petpreneurs, is the go-to community for pet industry entrepreneurs looking to upscale their marketing, processes, and websites with ease. When she's not working with clients or students, you'll find Mikaela at the beach with her toes in the sand, hanging with her son, taking photos of her pup for his famous #wherewils IG Stories, and reading books with her husband in their TV-less SoCal home. Links: Previously on: **Episode** 143: Website Design with Mikaela Vargas Mobile-friendly test - https://search.google.com/test/mobile-friendly Broken link check - https://www.brokenlinkcheck.com/ Google Analytics - https://marketingplatform.google.com/about/analytics/ HotJar - https://www.hotjar.com/ (watching people use your site!) Blog post on site speed - https://www.petmarketingunleashed.com/post/site-speed-time Blog post on website headlines - https://www.petmarketingunleashed.com/post/website-headlines https://clarity.microsoft.com/#:~:text=Clarity is a free%2C easy,people actually use your site. Website: www.petmarketingunleashed.com Get 10% off: psc10 Shop: shop.petmarketingunleashed.com Facebook Group: www.facebook.com/groups/unleashedpetpreneurs Instagram: @petmarketingunleashed Buy PSC Merch Give us a call! (636) 364-8260  Follow us on: Instagram, Facebook, Twitter Email us at: feedback@petsitterconfessional.com Full show notes and transcript   Sponsored by: ❤️ Our AMAZING Patreon Supporters  Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months National Association of Professional Pet Sitters www.petsitters.org  

Dr. Fio Dossetto, Sr. Content Strategist at Float.com and Founder of the contentfolks newsletter, shares her E.A.S.Y. content framework. Download the free powerups cheatsheet: https://marketingpowerups.com/042

Mattia Santin, Chief Marketing Officer at Hotjar, explores elevating product design through customer empathy. By analyzing quantitative and qualitative data, businesses can gain valuable insights to make informed product improvements and deliver value to their end-users. However, businesses incorrectly rely solely on quantitative data to inform their decision-making. Today, Mattia discusses utilizing analytics to understand customer feedback. Show NotesConnect With:Mattia Santin: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mattia Santin, Chief Marketing Officer at Hotjar, explores elevating product design through customer empathy. By analyzing quantitative and qualitative data, businesses can gain valuable insights to make informed product improvements and deliver value to their end-users. However, businesses incorrectly rely solely on quantitative data to inform their decision-making. Today, Mattia discusses utilizing analytics to understand customer feedback. Show NotesConnect With:Mattia Santin: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mattia Santin, Chief Marketing Officer at Hotjar, explores elevating product design through customer empathy. Quantitative data provides a broad overview of customer behavior, while qualitative data sheds light on the "why" behind their actions. Leveraging both signals, allows for a more empathetic approach, ensuring that design decisions address real-world customer concerns, ultimately leading to a more user-centric product. Today, Mattia discusses maximizing customer empathy with product design. Show NotesConnect With:Mattia Santin: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mattia Santin, Chief Marketing Officer at Hotjar, explores elevating product design through customer empathy. Quantitative data provides a broad overview of customer behavior, while qualitative data sheds light on the "why" behind their actions. Leveraging both signals, allows for a more empathetic approach, ensuring that design decisions address real-world customer concerns, ultimately leading to a more user-centric product. Today, Mattia discusses maximizing customer empathy with product design. Show NotesConnect With:Mattia Santin: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, I'll reveal the 3 things you need to check and change to spice up your sales pitches and transform those leads into new customers.

This week's guest is Kyle Poyar, Operating Partner at OpenView. Kyle sat down with Patrick Campbell at SaaStock 2022 to discuss the ins and outs of product-led growth and how businesses can capitalize on this strategy to propel their success.Throughout the conversation, Kyle and Patrick delve into the importance of focusing on product usage as a key driver for customer acquisition, retention, and expansion. They discuss how companies like Zenefits have harnessed the power of sidecar products to provide additional value to their customers while strengthening their overall product offering. Kyle also shares valuable insights on why it's crucial to pay attention to user feedback and continuously iterate on product design to stay competitive in the market.High Level Overview:Product-led growth is a powerful strategy where product usage drives customer acquisition, retention, and expansion.To harness product-led growth, businesses must focus on creating effective and user-friendly products that exceed user expectations.Sidecar products, free offerings that complement the core product, can help attract customers early in their journey and increase the chances of conversion.Companies like Zenefits have successfully implemented sidecar products to broaden their suite of offerings and generate more value for their customers.Listening to customers and iterating on product design is crucial for continuous improvement and maintaining a competitive edge in the market.A Crash Course on Product-Led Growth:Product Led Growth (PLG) is a valuable approach to growth that focuses on getting customers to use the product, rather than relying on traditional sales and marketing. This guide will introduce you to the key components of PLG according to Kyle Poyar and how to leverage them for success:Quantitative Insights: The first step in PLG is to gain a better understanding of your customers' journey. Invest in a product analytics platform to gain quantitative insights into how users interact with your product. This will help you identify features that are being used, as well as unsuccessful user journeys.Session Replays and Recordings: In addition to quantitative insights, you should also look at session replays and recordings of user journeys. This will help you gain empathy with your users and identify areas where you could improve their experience. Tools such as Hotjar and FullStory can be used to get these insights.Micro Surveys: Micro surveys are a great way to get feedback from users on their experience with your product. Services such as Sprig allow you to collect user feedback on usability and product experience. This will help you better understand how users are engaging with your product and identify areas for improvement.User Testing: User testing is another great way to get feedback from users. It involves sending out prototypes and collecting feedback, through videos and questionnaires. This is helpful when targeting audiences that you have not reached yet, as you can get feedback on whether your product is compelling to them.Sales Assist Motion: You should also consider using a sales assist motion, even when you are trying to move towards PLG. This involves getting an email from the customer, running a rich through a service such as Clearbit and then using that data to inform how much resource investment you should put on the account. It is important to differentiate between customers that need a sales assist motion and those that can self-serve.Product Led Growth is a powerful tool for software businesses. By leveraging the tools discussed in this guide, you will be able to get a better understanding of your customers' journey and identify areas for improvement. With the right approach, you can unlock success with PLG.Further LearningsFollow Kyle on LinkedIn and check out OpenView for more on Product-Led Growth.