Authority Marketing Roadmap

On this episode of Legal Marketing Review, John McDougall talks with John Maher about 2021 digital marketing trends and how law firms can use these tactics to improve their digital marketing. They discuss how to prepare your website for Google's upcoming Page Experience update and how to use social media effectively, and they also look at changes in pay-per-click advertising.

John McDougall speaks with his father Dan McDougall, founder of the McDougall Associates advertising agency, about his days as a madmen-style advertiser in the 1970s and 80s. They talk about the changes in advertising since the rise of digital, and what aspects of marketing and running an agency never change.

Jim Poage, co-author of Flair, talks with John McDougall about how adding flair to your product or service can make the experience of your customers more engaging and valuable to your business overall.

Learn how to get speaking engagements to build your authority and your business in this podcast with author and speaker Ken Lizotte. Ken explains why speaking to groups is important, how to obtain speaking engagements, why having a book matters, and common mistakes that people make when finding speaking engagements.

Thought leadership is a very important part of authority marketing and being seen as an authority. Here are five critical ways you can position yourself as a thought leader in your industry, from publishing a book or an article to harnessing the power of social media.

John McDougall talks with Clint Arthur of Status Factory about his method for becoming an authority and celebrity by booking yourself on TV shows around the country, including local TV vs national TV, the biggest mistakes that people make, and what makes a good TV guest.

John McDougall talks with Christa Terry of Hello Mamas about how she got started blogging, and tips on how to become a successful blogger. Christa’s blog for Manolo for the Brides had 80,000 views per month and resulted in a book publishing deal.

Publishing a book can help you build authority and credibility in your niche, however, there are many steps that you’ll need to take to get there. Learn how to publish a book that positions you as a knowledgeable resource for others in your industry. 

John McDougall talks with Bob Sanders about personality profiling when pitching potential new clients. Bob names the four main personality types after the parts of an ad, and says that by tailoring your presentation to the type of person that you are presenting to, you can increase your conversion rate greatly. It’s all about chemistry.

Get great public speaking tips in this interview with Henry Zacchini, author and professor of writing and public speaking. Henry discusses how to stay calm, how to watch and listen to your audience, and how to use personally stories to connect to the listeners.

John McDougall discusses thought leadership marketing,  tips for relationship building, writing a book, and more, with John W. Hayes of email marketing company iContact.

Thought leadership is a critical component of effective digital marketing. Building authority for your brand through leveraging thought leadership can be done in a variety of different ways. John McDougall discusses thought-leadership with Neil Patel, founder of Quick Sprout, Crazy Egg, Hello Bar, and KISSmetrics.

In this podcast, John McDougall and John Maher discuss how to use podcasting to build authority, what makes podcasting so popular, and what you need to get started including equipment recommendations.

Building authority for your brand is an important part of marketing, but it can seem overwhelming at first. There are numerous mistakes that companies make when building authority for their brand, but you don’t have to. Steer clear of these mishaps and get on the path to building a strong, recognizable brand from the start. 

John McDougall speaks with Jill Diamond, founder of Accent Ace,  about how to overcome public speaking anxiety, including helpful tips, tricks, and resources that will help you conquer your fear and become a better public speaker, which can be an important part of building your authority.

Content marketing for financial institutions can be challenging with the many requirements that are needed to ensure compliance. In this episode, we’ll be discussing compliance, content marketing, social media, and more for financial institutions with Northeast Managing Director Pam Buckley, of Fortune 500 company FIS Global.

In this podcast with Jimmy Craig and Justin Parker of MethodLoft and FatAwesome, we discuss how Jimmy and Justin got started making YouTube videos, how and why videos go viral online, and the most important things to remember when starting to use YouTube as a vehicle for positioning yourself or your company as an authority.

In this episode, John McDougall talks with Charity Stebbins of Conductor. They discuss SEO, the buyer's journey, multimedia content, how Conductor helps build topical authority, competitive analysis tools, and where SEO is headed.

In this episode, John McDougall speaks with Jake Cain of Long Tail Pro. They discuss long tail keywords, how ranking for long tail keywords helps build authority, generating keyword ideas for blog topics, and a basic intro into using the Long Tail Pro tool.

In this episode, John McDougall talks with Michael Gass of Fuel Lines Business Development, and they discuss why it's important to pick a niche for new business development, how a niche blog helps you get new business, and using thought leadership as a sales tactic.

In this podcast with MarketMuse co-founder Aki Balogh, we discuss what it means to be a topical authority, how Google's algorithm changes make this even more important, and how the MarketMuse tool can help discover the content gaps on your website.

In this episode, John Cass has a discussion with Al Biedrzycki of HubSpot where they talk about Influencer Marketing and its relationship to Authority Marketing.

In this episode of Authority Marketing Roadmap, John Cass and John McDougall interview Jim Cahill of Emerson Process Management. Jim's Emerson Process Experts blog was named B2B Magazine's Best Corporate Blog of 2010.

In this podcast, we talk with Bill Tancer, author of "Everyone's a Critic: Winning Customers in a Review-Driven World" about online reviews. Bill gives specific examples of was in which companies have gained (and earned) online reviews, and what to do about negative reviews. You don't want to miss this insightful episode.

In this episode, John McDougall interviews Dan Janal of PR Leads, and they discuss how being an author makes you an authority, and how that authority in turn can aid in gaining media attention.

John McDougall interviews Steve Hall of Adrants about how regular blogging made Steve an influencer in the advertising industry, and the effect of that influence on his business.

In this episode, John McDougall and John Cass discuss the history of corporate blogging, and how blogging can build trust and authority for a company today.

In Part 2 of our discussion with Dan Janal, we discuss the PRLeads.com platform, and how to use it to get media interviews for you and your company, leading to increased trust and authority.

In Part 1 of our interview with Dan Janal of PRLeads, we discuss how to get media appearances, and how that builds authority for you and your company.

In this episode, John McDougall and John Cass discuss authority marketing - what it is and how companies can use it to build trust and authority in their industry, leading to increased sales and opportunities.