Podcast appearances and mentions of john cass

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Best podcasts about john cass

Latest podcast episodes about john cass

Digital Marketing Madness
AI Content Generation With John Cass

Digital Marketing Madness

Play Episode Listen Later Nov 22, 2022 26:04


In this podcast, John McDougall from McDougall Interactive and Talk Marketing Academy talks with John Cass from AI Content Gen. They talk about the current capabilities of AI content generation tools. Then, they speculate on the future of AI.

Keep Connected with Meetup CEO David Siegel
Using the Agile Approach at Work

Keep Connected with Meetup CEO David Siegel

Play Episode Listen Later Aug 17, 2022 38:45


John Cass is an innovator. 20 years ago, he was on the ground floor of blogging as a marketing tool. In 2001, when he got interested in Search Engine Optimization (SEO), few of his colleagues knew what he was talking about. A cutting-edge marketing guru, John has been the organizer of the Boston Agile Marketing Group for more than a decade. This niche community that began with John and two colleagues has since blossomed into a major education and networking resource for more than 800 members. His group has inspired similar communities in Los Angeles, Silicon Valley, and Seattle. David sits down to chat with John about his agile marketing method, a flexible and forward-thinking business solution whose principles can be applied to any discipline.Ranked as one of the top 25 CEO podcasts on Feedspot, Keep Connected with Meetup CEO David Siegel is a podcast about the power of community. For more details on other episodes, visit Keep Connected on the Meetup Community Matters blog.We hope you'll keep connected with us. Drop us a line at podcast@meetup.com. If you like the podcast, be sure to subscribe and leave us a rating on Apple Podcasts and Spotify!Learn more about Keep Connected host David Siegel's experience as a leader and decision maker in his book, Decide & Conquer. Order your copy today!

PR 360
Using AI to Deliver the Best Content and Marketing Strategy with Senior Analyst and Co-Founder of AIContentGen Inc. John Cass

PR 360

Play Episode Listen Later Feb 2, 2022 20:47


In This Episode…We talk with John Cass about AI in the PR industry. We discuss the importance of AI, how AI can help create better content, why AI is important for SEO, what content is going to be popular in 2022, and what AI personality would he create. Show Notes [00:42] Are you a coffee or tea drinker? [01:19] Can you summarize your expertise? [02:20] AI seems to become more and more important for PR pros and marketers? [03:55] When you say, “language,” does that mean something like JavaScript? [05:15] How can PR pros effectively use AI? [08:04] It's automation with oversight? [09:58] Is the reason to use AI content because SEO is getting more difficult? [11:39] What content is going to be popular in 2022? [12:49] Are we going to see less written content? [14:04] What's your opinion about the new audio channels? [15:21] What content is going to be successful in 2022? [17:13] Fun question: If you could create a fun personality for AI, what would it be? [18:19] Final thoughts [18:53] What excites you about the future of AI?People and Companies, We Mentioned in the ShowJohn Cass was our guest today. Learn more about AIContentGen Inc.Episode Length: 20:25Thanks so much for tuning in. Join us again next week for another episode!Download OptionsListen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!If you enjoyed this episode, leave us a review!Contact Us!If you want to get involved, leave us a comment!Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! See acast.com/privacy for privacy and opt-out information.

Deep Dive into Agile Marketing
Episode Nine: An Interview with Jim Ewel

Deep Dive into Agile Marketing

Play Episode Listen Later Nov 18, 2020 22:06


In episode nine of the Deep Dive into Agile Marketing, John Cass interviews Jim Ewel about his new book, "The Six Disciplines of Agile Marketing." They discuss how the six disciplines lend themselves to four key shifts in culture, what it was like to publish a book during the COVID-19 pandemic, the lessons Jim hopes readers learn from his book, and what agile marketing looks like in 2020.

covid-19 deep dive agile marketing six disciplines john cass
Deep Dive into Agile Marketing
Special Edition: (Portuguese) Agile Marketing Around the Globe with Andre Felippa

Deep Dive into Agile Marketing

Play Episode Listen Later May 14, 2020 14:16


In this special edition of the Deep Dive into Agile Marketing, John Cass introduces Andre Felippa to discuss what marketing through an Agile lens looks like in Brazil. This interview is in Portuguese, and it is also available in English.  

Deep Dive into Agile Marketing
Special Edition: Agile Marketing Around the Globe with Andre Felippa (English)

Deep Dive into Agile Marketing

Play Episode Listen Later May 14, 2020 12:45


In this special edition of the Deep Dive into Agile Marketing, John Cass introduces Andre Felippa to discuss what marketing through an Agile lens looks like in Brazil. This episode is in English, but is also available in Portuguese. 

Deep Dive into Agile Marketing
Special Edition: A COVID-19 Update from the Netherlands

Deep Dive into Agile Marketing

Play Episode Listen Later May 12, 2020 5:51


In this episode, John Cass sits down with Adrie Dolman for a short discussion on the impact of COVID-19 on agile marketing in the Netherlands. You can hear more from Adrie on his series over at the Business Agility Institute Podcast Network.

Deep Dive into Agile Marketing
Special Edition: A COVID-19 Update from Naoya Segawa

Deep Dive into Agile Marketing

Play Episode Listen Later May 12, 2020 9:23


John Cass sat down with Naoya Segawa of Japan to talk about Naoya's first episode in the Business Agility Podcast Network, an interview about COVID-19 and how it affects agile marketing. Check out Naoya's episode here (in Japanese): https://bainetwork.podbean.com/e/episode-1-agile-marketing-in-japan-in-the-age-of-covid-19/

Deep Dive into Agile Marketing
Introduction to Global Marketing Series + Business Agility Podcast Network

Deep Dive into Agile Marketing

Play Episode Listen Later May 12, 2020 0:53


John Cass introduces the global marketing series featuring agilists from Brazil, Japan, and the Netherlands. 

Deep Dive into Agile Marketing
Special Edition: Agile Marketing Around the Globe with Naoya Segawa and Nobuyoshi Adachi

Deep Dive into Agile Marketing

Play Episode Listen Later May 11, 2020 14:38


In this special edition of the Deep Dive into Agile Marketing, John Cass introduces Naoya Segawa and Nobuyoshi Adachi to discuss what marketing through an Agile lens looks like in Japan.

Deep Dive into Agile Marketing
Special Edition: Agile Marketing Around the Globe with Adrie Dolman

Deep Dive into Agile Marketing

Play Episode Listen Later May 11, 2020 28:26


In this special edition of the Deep Dive into Agile Marketing, John Cass introduces Adrie Dolman to discuss what marketing through an Agile lens looks like in the Netherlands.  

Deep Dive into Agile Marketing
Episode Six: An Interview with Amy Luethmers

Deep Dive into Agile Marketing

Play Episode Listen Later Apr 15, 2020 18:12


In episode six of the Deep Dive into Agile Marketing podcast, John Cass interviews Amy Luethmers, Chief Marketing Officer at University of Wisconsin-Stout. They discuss what it's like to implement an Agile transformation at a higher education institution, what it's like to train colleagues from other departments about the benefits of Agile, and how her team's transformation also turned the marketing department into a true team; rather than functioning as creative services.

Deep Dive into Agile Marketing
Episode 1: An Interview with Alan Belniak

Deep Dive into Agile Marketing

Play Episode Listen Later Aug 13, 2019 24:04


Welcome to the Deep Dive into Agile Marketing! This podcast series is produced by the Business Agility Institute and hosted by John Cass. In this first episode, John interviews Alan Belniak. Alan shares his experience drawing from a decade of B2B tech companies and describes himself as an all-in consumer and practitioner of social media, content marketing, and online community activity to help create, enhance, and truly connect a business to prospects or customers.Don't miss this exciting first episode from the Deep Dive into Agile Marketing! 

The Fearless Kitchen Podcast
Food, Family & Friends Podcast 7: John & Cass - Caravelle Hotel, Saigon

The Fearless Kitchen Podcast

Play Episode Listen Later Jun 23, 2016 34:19


Living and working in Saigon, John and Cass discuss the changes they have witnessed over the past decade. The growth of the food scene and the value this brings for the locals, the economy and for the future. Hosted by Vanessa Baxter.

Authority Marketing Roadmap
Al Biedrzycki of HubSpot on Influencer Marketing

Authority Marketing Roadmap

Play Episode Listen Later Jan 27, 2015 31:56


In this episode, John Cass has a discussion with Al Biedrzycki of HubSpot where they talk about Influencer Marketing and its relationship to Authority Marketing.

Authority Marketing Roadmap
Jim Cahill on Corporate Blogging and Community Monitoring

Authority Marketing Roadmap

Play Episode Listen Later Jan 16, 2015 23:48


In this episode of Authority Marketing Roadmap, John Cass and John McDougall interview Jim Cahill of Emerson Process Management. Jim's Emerson Process Experts blog was named B2B Magazine's Best Corporate Blog of 2010.

community monitoring john mcdougall jim cahill john cass corporate blogging
Authority Marketing Roadmap
Corporate Blogging

Authority Marketing Roadmap

Play Episode Listen Later Nov 9, 2014 20:39


In this episode, John McDougall and John Cass discuss the history of corporate blogging, and how blogging can build trust and authority for a company today.

john mcdougall john cass corporate blogging
Authority Marketing Roadmap
An Introduction to Authority Marketing

Authority Marketing Roadmap

Play Episode Listen Later Nov 9, 2014 22:51


In this episode, John McDougall and John Cass discuss authority marketing - what it is and how companies can use it to build trust and authority in their industry, leading to increased sales and opportunities.

The Keeping it Human Improvised Marketing Show
SEO Has Changed - Is Your Content Marketing Plan Ready?

The Keeping it Human Improvised Marketing Show

Play Episode Listen Later Jan 16, 2014 31:00


I am Kathy Klotz-Guest, founder of Keeping it Human. This show airs Thursdays at 3:30 PM PDT. (note: except for this episode!) Keeping it Human helps marketing executives and their teams tell their most important company, customer and product stories. This show is a jargon-monoxide poisoning free zone.  Our show is created for marketing execs and their teams. Plant a Content Garden Today, content is as important as ever. And Google has changed SEO again to make content more contextual and relevant.  Are you ready? Do you have the right content? What's important and what's changed in the last year? Join us Thursday, Jan 16th, for a discussion on content with my SNCR.ORG social media friend and colleague, John Cass.  It's about to get real up in here on content! About John John Cass has more than 20 years of marketing and digital marketing experience. A pioneer in the corporate blogging industry, he has been responsible for directing and managing SEO, content marketing and social media campaigns from websites to blogs to online communities. John is the author of Strategies and Tools for Corporate Blogging, published in 2007, and is a Past President of the Boston American Marketing Association. He has worked at various brands, including Forrester, 48hourprint.com; plus a number of content and interactive agencies. He and I met at the Society for New Communications Research, www.sncr.org.

The Keeping it Human Improvised Marketing Show
SEO Has Changed - Is Your Content Marketing Plan Ready?

The Keeping it Human Improvised Marketing Show

Play Episode Listen Later Nov 21, 2013 26:00


I am Kathy Klotz-Guest, founder of Keeping it Human. This show airs Thursdays at 3:30 PM PDT. (note: except for this episode!) Keeping it Human is about human speak, not marketing speak, that gets results. We focus on great tips and fun guests without the marketing BS.  If you're looking for jargon-monoxide poisoning, we recommend our competition. Plant a Content Garden Today, content is as important as ever. And Google has changed SEO again to make content more contextual and relevant.  Are you ready? Do you have the right content? What's important and what's changed in the last year? Join us Thursday Nov 21st, at a special time - 2PM PDT (note: we normally record at 3:30PM PDT!) for a discussion on content with my SNCR.ORG social media friend and colleague, John Cass.  It's about to get real up in here on content! About John John Cassis the Director of Digital Marketing for McDougall Interactive. John has more than 20 years of marketing and digital marketing experience. A pioneer in the corporate blogging industry, he has been responsible for directing and managing SEO, content marketing and social media campaigns from websites to blogs to online communities. John is the author of Strategies and Tools for Corporate Blogging, published in 2007, and is a Past President of the Boston American Marketing Association. He has worked at various brands, including Forrester, 48hourprint.com; plus a number of content and interactive agencies. He and I met at the Society for New Communications Research, www.sncr.org.      

Marketing Agility Podcast
Mike Volpe CMO of Hubspot

Marketing Agility Podcast

Play Episode Listen Later Jan 24, 2011 22:39


Mike Volpe, Marketing VP at Hubspot shares how agile marketing is an essential part of their inbound marketing programs.  He also talks with Frank Days and John Cass about the ways that agile marketing increases transparency. ***Follow our ongoing conversation about agile marketing by subscribing to the Marketing Agility Podcast on iTunes. The post Mike Volpe CMO of Hubspot appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

Marketing Agility Podcast
Frank Days, Novell

Marketing Agility Podcast

Play Episode Listen Later Dec 9, 2010 11:28


John Cass interviews Frank Days of Director of New and Social Media at Novell on his use of agile at Novell, and how agile is changing marketing. The post Frank Days, Novell appeared first on Agile Marketing Blog - Home of Marketing Agility Podcast.

For Immediate Release
FIR Live #15: Reaching Influencers

For Immediate Release

Play Episode Listen Later Jun 26, 2009 60:32


Outreach by PR professionals to influencers via online channels has resulted in a firestorm of criticism. A recent form email from a publicist designed to generate awareness for his client resulted in a wide variety of opinions. Joinins us to discuss this particular email and the issue influence in general will be John Bell, managing director at Ogilvy PR; Gary Vaynerchuk, a well-known social media figure (and the person who was promoted in the email pitch referenced above); John Cass, the PR blogger who wrote about the Vaynerchuk pitch; and Connie Reece, an Austin-based practitioner with an alternate view of the pitch. Please join us!

For Immediate Release
FIR Live #15: Reaching Influencers

For Immediate Release

Play Episode Listen Later Jun 26, 2009 60:32


Outreach by PR professionals to influencers via online channels has resulted in a firestorm of criticism. A recent form email from a publicist designed to generate awareness for his client resulted in a wide variety of opinions. Joinins us to discuss this particular email and the issue influence in general will be John Bell, managing director at Ogilvy PR; Gary Vaynerchuk, a well-known social media figure (and the person who was promoted in the email pitch referenced above); John Cass, the PR blogger who wrote about the Vaynerchuk pitch; and Connie Reece, an Austin-based practitioner with an alternate view of the pitch. Please join us!

On the Record...Online
Social Media Marketing Best Practices with John Cass

On the Record...Online

Play Episode Listen Later Apr 11, 2009 24:43


This is a podcast about the benefits of social media marketing, the benefits of social networking and the benefits of blogging. I discussed building profitable online communities, understanding the differences between Linkedin and Facebook for B2B marketing, mapping objectives to social media channels and more with explained John Cass, the author of Strategies and Tools… The post Social Media Marketing Best Practices with John Cass appeared first on Eric Schwartzman.

The Lubetkin Media Companies
Lubetkin's Other Blog Podcast - SNCR #2, Richard Binhammer of Dell Computer

The Lubetkin Media Companies

Play Episode Listen Later Jun 26, 2008 69:47


In this second in a series of special episodes of Lubetkin's Other Blog Podcast recorded during the New Communications Forum of the Society for New Communications Research, we present SNCR Senior Fellow John Cass interviewing Richard Binhammer of Dell Computer.     Richard Binhammer, left, and John Cass, SNCR Senior Fellow (Lubetkin photo) This program was recorded April 23, 2008 at the New Communications Forum in Santa Rosa, CA. Download the podcast here (95.7 mb stereo MP3 file, 01:09:44 duration). Send comments to steve@professionalpodcasts.com or call our podcast comment line, +1-856-861-6146 (Europe and UK, +44 020 7193 6146) Keywords: sncr, new communications forum, lubetkin, cherry hill, nj, newcommreview, dell, binhammer california, santa rosa, conference, new media, social media del.icio.us Tags: sncr,new communications forum,lubetkin,cherry hill,nj,newcommreview,dell,binhammer california,santa rosa,conference,new media,social media Produced by Steve Lubetkin, SNCR Senior Fellow, managing partner of Professional Podcasts LLC.