Podcasts about michael gass

Randy Jenkins, Director of Marketing Strategy for ad agency Mountain Mojo, and Michael Gass, ad agency new business guru and founder of Fuel Lines, discuss the  importance of becoming specialists because the riches are found in the niches. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

In this episode, Dr. Mike Gass talks about research in the field of wilderness therapy that is occurring at the Outdoor Behavioral Healthcare Center (obhcenter.org) at the University of New Hampshire. Dr. Gass reviews the history of the center, its leadership team, and the researchers. He shares how researchers address biases and how the center is funded. He educates about the research related to the safety of participants, transports of young people to programs, and a new million-dollar research study. Bio from the OBHcenter.org website. Michael Gass, PhD, LMFT, is a Professor and the Director of the Outdoor Behavioral Healthcare Research Center (obhcenter.org) at the University of New Hampshire. Dr.  Gass received his PhD in educational research from the University of Colorado/Boulder and his postdoctoral work in clinical marriage and family therapy. With Drs. Gillis and Russell, he has published the leading textbook in the field (Adventure Therapy published by Routledge Press). Dr. Gass was the inaugural Chair of the AEE Accreditation Council for its first 10 years of existence as well as President of the Board of Directors of AEE in 1990. Some of his current research projects include: Risk management statistics of adventure therapy programs, adventure competencies for therapists, enhancement of NATSAP Practice Research Network database, researching adventure therapy programs with vulnerable populations, cost benefit analyses of outdoor behavioral healthcare programs, supporting emerging scholars/researchers in adventure therapy, and publishing and presenting in traditional mental health/psychology venues (e.g., APA). He is a licensed marriage and family therapist.

Drew McLellan, president of the Agency Management Institute and Michael Gass, founder of Fuel Lines Business Development provide insights on what agencies can do right now to cope with the market dynamics of COVID-19 and prepare for the rebounding market. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today.   Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event. 

Michael Gass. He's been doing this for a bit. We wanted to talk about Coronavirus, specifically how agencies should communicate and how they should position themselves. First off, what I have to say is he's a professional. He's got family directly affected by the crisis. But he still came on the show. And his advice during the crisis— don't sell or prospect. Prepare for new business. Help others and add value. Support them in any way you can. Sure this goes without saying, but it's worth saying again. He also offered some dos and don'ts for social media during this storm. What else should agencies do? Take the time to figure out your positioning. Michael believes this is the foundation for new business. We also took a deeper dive into Michael's approach. He lays out how to do it. And he should know. He's held over 450 workshops working with agencies on how to do this. He also gives me some advice on content creation that'll more than likely help you. Granted, these are things I've heard before, but when it comes from Michael, it resonates. Join us for episode 13 where we chat with one of my favorite Alabamians about what your agency can do in the crisis with your social media and positioning. Be sure to subscribe! ► Do it here.   ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Show Notes: Michael's Blog ► https://www.fuelingnewbusiness.com/ Michael's Email ► michael at michaelgass dot com ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Join Digital Mastermind: Website ► https://www.digitalmastermind.com ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Connect w/Digital Mastermind Group Facebook ► https://www.facebook.com/digmastermindgroup Instagram ► https://www.instagram.com/digitalmastermindgroup/ LinkedIn ► https://www.linkedin.com/company/digital-mastermind-group/ Twitter ► https://twitter.com/dig_mastermind ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Connect with Jon Tsourakis: Facebook ► https://www.facebook.com/jon.tsourakis/ Instagram ► https://www.instagram.com/jontsourakis/ LinkedIn ► https://www.linkedin.com/in/jontsourakis/ Twitter ► https://twitter.com/jontsourakis ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

Our guest says if you aren’t using testimonials, you’re missing out on a simple, but great tool for new business. Michael Gass is the founder of Fuel Lines Business Development, a firm which provides business development resources, training and consulting services to businesses like Platypus Advertising + Design. His blog, “Fuel Lines” has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150, and he is considered one of our country’s foremost authorities on social media.   Testimonials Should be a Priority We may procrastinate or feel awkward about asking clients for testimonials, but according to Michael, a testimonial is as good as a referral for most prospects, and small-to-mid-sized companies depend on referrals. Michael is a business development consultant to advertising, digital and PR agencies. He says most agencies are missing the boat when they do not use testimonials, especially on their websites. A website is an online brochure for your capabilities and services. Testimonials add credibility to what you do and validates your expertise. Testimonials are what clients are going to research and look for in advance of engaging with you. You can also use testimonials as an endorsement on LinkedIn and on social media. Pictures and video work very well, as well as links back to your client. Michael says links are not only good for SEO, they make it that much easier for prospects to get references about you before they ask you for them. If you are using celebrity endorsements, make sure the use of the celebrity is relevant to your brand and not just name-dropping.   Asking for Testimonials Michael says timing is important when asking clients for testimonials. The best time is after you have completed a project and have seen positive results. You should also make the process easy for your client. If you are uncomfortable with writing a testimonial for the client to approve, ask them for a couple of sentences about you to make the reference more personal. You can edit those sentences, add a few thoughts and go back to the client for final approval.   The Battleground for New Business is Online Michael got into social media before it was even called that. Web.O was a term that was batted around, and the geeks involved in social media were resistant to helping outsiders like Michael, who had an intuition about its future success. He tested everything, identified his target audience and started building a community around his audience. He created content of value to them and eventually became a thought leader in the marketing industry. Today, Michael has more than 100,000 Twitter followers, 40,000 subscribers to his newsletter and a tremendous amount of traffic that follows his niche blog, Fuel Lines. As a consultant, Michael is using his experience to help agencies re-learn business development. The old way of prospecting was chasing new business. Today it is about being found. He advises agencies to identify a target audience, build a community and create a niche blog that will provide valuable content for their audience. In Michael’s 11 years as a consultant, he has never had to make a cold call. People come to him because prospects feel they know him from his blog, newsletter, website and social media posts. And, using testimonials has helped sell his services before prospects have even met him.   Connect with Michael Phone: (205) 370-7750 Email: michael@michaelgass.com Blog: https://www.fuelingnewbusiness.com/ Twitter, LinkedIn, Facebook: @michaelgass  

23rd Episode’s Show Notes John Lee Dumas, Chris Brogan, Joe Pulizzi & more share their biggest entrepreneurial failures with customers, and they’re all talking about the same mistake: “Going with what I thought is the biggest problem, instead of listening to customers”. Hello, Reach or Miss listeners. It’s has become almost traditional to have a special episode every now and then focusing on a major issue that was mentioned a lot on the show and has an impact on many entrepreneurs. Last time I chose to speak about the best advice our interviewees shared with us. Today, I would like to talk about failures with customers. During the interviews, I ask every guest to share their biggest most significant failure with customers, the one that affected their journey the most. There is one thing that popped up in most of the interviews and that is the role of that big failure leading to huge remarkable success.   I’ve chosen 5 successful guests whose failure stories are the most inspiring and helpful to you, our listeners. The biggest failures with customer The first failure story is the story of Joe Pulizzi. Being one of the first to recognize the coming change and the power of content marketing, Joe was trying to develop the first Matching Machine. Joe Pulizzi Joe Pulizzi is founder of Content Marketing Institute, a UBM company, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council.  Joe is the author of four books, including his latest, Content Inc.  His third book, Epic Content Marketing was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. You can find Joe on Twitter @JoePulizzi. If you ever see Joe in person, he’ll be wearing orange. Joe’s biggest failure with customers There has been so many…. The most crystal clear failure was when I first started as entrepreneur. I had the most amazing idea in the world; it was a matching service for marketers. We developed an online matching system and we would match you to agencies or freelance writers to help you with your content. We focused on that so much, and I fell so in love with the product but we were bleeding cash, and then I saw all the feedback from our marketing readership that asked us for mentoring, training, templates, and so many products and services… So, we did our pivot and built that audience, and then we started monetize that, and we launched Content Marketing World and the podcast and grew from hundred thousand dollars to more than 10 million dollars in a few years.   Douglas Burdett Douglas Burdett is founder and principal of ARTILLERY, a business-to-business marketing agency in Norfolk, Virginia, and is the host of The Marketing Book Podcast, which was named by LinkedIn as one of “10 Podcasts That Will Make You a Better Marketer.” Prior to starting his own firm, Douglas worked in New York City on Madison Avenue for 10 years at ad industry giants J. Walter Thompson and Grey Advertising. Before starting his business career, Douglas served as a U.S. Army artillery officer in Germany for three years and then earned an MBA.   Douglas’s biggest failure with a customer Five years ago, when I started my own company, I was very focused on advertising. I hire Michael Gass, a consultant that was blogging about ad agencies and new business, and he helped ad agencies look for the niche they would like to focus on and write a specific blog to that niche, separate from their agency’s web site. Michael asked me, ‘what do you think you would like to write about?’ And I wasn’t sure because until then I was doing everything; from Listerine mouthwash to Panasonic, hospitals, banks, and more, But I was fascinated by the military, I served

On this episode of the Working Without Pants Podcast, I had the pleasure of talking with Michael Gass. Michael runs the Fuel Lines Business Development blog, which is one of the top 100 marketing blogs according to Ad Age. In this episode, Michael goes in depth on a lot of the tactics he uses when helping companies with their inbound marketing strategies. A ton of companies have a hard time seeing the results of inbound, or the results take forever. Michael shows us some ways that inbound can be creating impact in about 30 days. For full show notes go to jake-jorgovan.com/podcast/083 ... This episode is sponsored by Outbound Creative Outbound Creative helps agencies and consultancies win their dream clients through eye-catching outreach campaigns. Learn more at OutboundCreative.com. WinYourDreamClients.com

Background Today, on Hubstaff’s Agency Advantage Podcast, I’m talking with Michael Gass of Fueling New Business who shares how to use content marketing to get more leads in just 30 days. Since 2007, Michael has pioneered the use of social media, content, and inbound marketing strategies to help agencies win new business, and he has... The post Michael Gass on Fueling New Business With Content Marketing appeared first on Hubstaff Blog.

Michael Gass is the founder of Fuel Lines Business Development, LLC, a firm that provides business development training and consulting services to advertising, digital, media and PR agencies. Since 2007, Michael has pioneered the use of social media, content and inbound marketing strategies specifically for agency new business. Michael has originated a system that makes targeting, positioning, and differentiation easier and helps agencies to find, attract and engage their best prospects online. He has trained over 200 agency CEOs and their senior management teams in all 50 states here in the U.S. and agencies in over 21 foreign countries.   What you’ll learn about in this episode: Generating new business through niche blogs Making these niche blogs truly niche (hint: “healthcare” is not a niche) Why these blogs need to be written by one or two visible authors The pace these blogs have to be written, at least initially Why you should start out with just one niche blog Why a person should be the face of only one blog How to keep this process running smoothly and consistently Why agencies have to add consulting as a service line The differences agency websites and niche blogs have to have The time commitment this kind of program requires The steps your agency can take right now to get this program up and running Ways to Contact Michael Gass: Website: michaelgass.com Facebook: www.facebook.com/michaelgass LinkedIn: www.linkedin.com/in/michaelgass Twitter: @michaelgass Google+: plus.google.com/108664560492921436543 We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

Michael Gass, a leading advertising consultant, joins the Business of Story Podcast to share the power of clarifying your "rifle-shot story positioning" to stand out in a crowded marketplace. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode How to help your brand rise above the "cacophony of communication and competition" How to clarify your core brand story How to claim your rifle-shot position in the marketplace How to use inbound marketing to attract a global network of clients—even as a solopreneur How to create niche, off-site content, and marketing while minimizing risk Resources FuelingNewBusiness.com Michael's Twitter Fuel Lines' Twitter  Michael's LinkedIn Fuel Lines' Facebook Feedly RSS Reader She-conomy.com TheStoreStarters.com Sheehan Associates MillennialMarketing.com "Marketing to Millennials," by Jeff Fromm "Millennials with Kids," by Jeff Fromm “On Death and Dying,” by Elisabeth Kübler-Ross World Business Conference 2016 Lewis Communications Advertising Agency MasterCraft Boats Tiffin Motorhomes March Brown Fly Fishing Park@BusinessOfStory.com     Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

In this episode, John McDougall talks with Michael Gass of Fuel Lines Business Development, and they discuss why it's important to pick a niche for new business development, how a niche blog helps you get new business, and using thought leadership as a sales tactic.

Are you struggling with generating new business and grow your digital agency? In this episode of The Smart Agency Master Class, I talk with Michael Gass who is going to share with us his steps for driving new agency business. Positioning is the foundation of generating ad agency new business. Historically, agencies have problems when it comes to generating new business. There's little differentiation; every agency sounds just like the next. It's like you're forgetting your marketing minds when it comes to promoting your agency. Think having great creative makes you different from the next guy? Michael doesn't. “Great creative isn't a point of differentiation, it's an expectation.” If you really want to stand apart you need to narrow your focus - find that niche - and give the prospects a reason to want to work with you. Stop being your own worst client and making it harder than it should be! The paradigm shift. Let's face it - it just isn't how it used to be. Many agency founders, who were once great at working a room are finding themselves pretty inept nowadays. But Michael points out that we don't need to be mourning the days of chasing new business. He suggests using technology to entice new business to come to you. Don't worry if you have been slow to start using social media, you're not alone. Most agencies didn't start using it until 2010, and then they just did the same thing they were doing in the real world - talking about themselves. “Credentials, capabilities, and case studies - no one cares.” Prospects are looking for resources, not portfolios. 7 steps to differentiation and driving new business to your agency. #1 - Identify a target audience. Remember, you want to work with people who fit in that sweet spot. Once you find the target audience, set a clear objective. #2 - Find your purpose. Think about what your content driven blog is providing. Make sure that you're keeping your focus narrow. If you try to be everything to everybody, you won't appeal to anyone. #3 - Develop content! Michael gives his clients a 30 post in 30 days challenge. Do that and you'll have a lot of content and a routine for future production. Also, make sure you're leading with the benefit statement (i.e. put the most important information at the top to hook your readers). #4 - Include a clear call to action. Give your readers a prompt to keep the conversation going. #5 - Implement best practices. Keep what works and dump what doesn't. #6 - Make use of your analytics to refine and improve your content. You can learn a lot by just looking at the data, so if you're not currently checking your analytics, you're missing out. #7 - Manage the process. Use automation or hire someone to be responsible for making sure posts happen. Even if you're busy with pitches or away at a conference, someone should be in charge of putting out content. What you can do right now to start generating new business for your agency? Michael is a huge fan of social media and is adamant that we get comfortable using it. Tweet a lot, post on Google+, Facebook and LinkedIn. Write blog posts. Share, share, share. Start building a community. Use social media to promote your blog and share your posts. You can also share posts by others that you think are relevant and interesting. For help building that community, try ManageFlitter. Sound daunting? Michael suggests using Basecamp, a project management tool. Michael calls it “the ultimate cat herding program." Discover the best Digital Agency Strategies today. Get Online Training to help you setup the right systems and strategies to help you grow faster. Grow Your Agency Profits With this insight, I hope this improves your strategy for generating new business. This can only be successful by focusing on the processes you within your agency to improve it as a whole but I can help you get through all of it. I can give you advice on what to do when you are presented with new client opportunities as well as the different ways of building agency authority. Growing your agency can be a major goal for many agency owners. I can show you the different phases of growth you will experience, how placing a process for performance based pricing can be the best pricing strategy for your business and the three questions you need to ask yourself to sell more! You can also learn about my career and different experiences as well as lots of tips, tricks and insights by checking out my blogs that cover a wide variety of topics. Check out more from my Ask Swenk series and more of my videos on my Youtube channel. There you will find advice from myself and other agency experts.

My guest today is Michael Gass, the man behind Fuel Lines, a blog that has been ranked among the top 100 marketing blogs in the world by Ad Age’s Power 150. Michael is an international new business consultant to advertising, digital, media and PR agencies. Since 2007 he has led in the use of social media and content marketing strategies to make agency new business EASIER. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent