Podcasts about authority marketing

Are you frustrated trying to grow your audience without breaking through to new listeners? I get it. You pour your heart into creating incredible content, but it feels like you're stuck talking to the same handful of listeners every week. GROW YOUR AUDIENCE WITH PODCAST INTERVIEWS In this episode of Podcast Talent Coach, I dive deep with Liam Austin, co-founder of Talks.Co, to reveal my favorite strategy for audience growth: landing podcast interviews. Liam will mention it during our conversation. You can get started for free with Talks.co at www.PodcastTalentCoach.com/talks. To be effective, these guest spots need to put you in front of the right, ready-to-engage audience. Trust me, guesting isn't just a nice-to-have—it's a must if you want to build influence and turn your podcast into a thriving business. THE RIGHT PODCASTS Knowing which shows to target, and how to get booked as a guest, can make or break your growth strategy. Not all podcasts are created equal, and it's a mistake to guest on just any show. Liam explains why you don't need to focus on competitors; instead, seek out shows that complement what you do and speak directly to your ideal clients. For example, if you're a marketing expert for entrepreneurs, aim for podcasts that help entrepreneurs build businesses, not necessarily marketing podcasts. You want to get in front of listeners who actually want what you offer, not just more of what you do. GET THEM TO SAY "YES" But how do you get hosts to say yes, especially when they're inundated with generic, spammy pitches? You have to show up as the number one choice. That starts with hyper-relevant, personalized outreach—no copy-paste emails! Build genuine relationships by demonstrating you've listened to their show and understand their audience. And please, whatever you do, don't send cold pitches about unrelated topics. As I shared in this episode, nothing hurts more than getting pitched a cryptocurrency trader for a podcast about podcasting! LONG-TERM RELATIONSHIPS Getting booked is only half the battle. You also need a strategy to bring listeners from that appearance into your own world. Liam and I break down the power of value-driven call-to-actions. Always give immense value first. Then, invite listeners to take the next step with a compelling lead magnet. Whether it's a free checklist, a workshop, or a downloadable resource, the goal should be getting them onto your email list. This is where you have full control and can nurture real relationships beyond social platforms. GET STARTED Ready to put this into action? Check out Talks.co, the platform Liam founded to connect podcast guests and hosts quickly and efficiently. Create your (free!) speaker profile and discover shows actively seeking guests right now. If you're serious about growing your audience, it's time to move beyond waiting for listeners to find you. Get started: Use my affiliate link at www.PodcastTalentCoach.com/talks to start for free. As always, if you want personal help refining your content, building relationships, and developing your own podcast growth plan, apply for a coaching call at www.PodcastTalentCoach.com/apply. Let's turn your passion into profit and meaning—because podcasting is the tool, but your impact is the real goal!

In this episode of the Elevate Media Podcast, Dr. Steven Greene breaks down his powerful “Triangle of Success” framework—Product, System, and Mentorship—and how it can help entrepreneurs monetize their message and build a thriving brand. We explore how giving away real value attracts paying clients, why your greatest asset is your tribe, and how staying consistent and available positions you as the go-to expert in your niche. From nurturing a community to building evergreen content that earns while you sleep, Dr. Greene shares practical, no-fluff strategies to help you turn your message into a movement. Whether you're just starting out or looking to scale, this episode will sharpen your focus and elevate your game. This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.===========================⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.comOur mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer

Want to attract more customers, close more sales, and create new business opportunities? It all starts with YOUR personal brand. In this video, we reveal step-by-step how to build a powerful personal brand that creates trust, authority, and consistent growth for your business—without burning yourself out. Whether you're a small business owner, entrepreneur, coach, or content creator, this personal branding guide will help you stand out in your industry, connect with your audience on a deeper level, and drive real revenue. ⏱️ Timestamps 0:00 Intro — Why Personal Branding is Key in 2025 2:00 Why Your Personal Brand Matters (Trust, Authority & Opportunities) 7:00 Key Elements of a Strong Personal Brand (Identity, Content, Consistency) 12:00 Building a Personal Brand Without Burning Out (Repurpose, Delegate, Simplify) 18:00 Connecting Your Personal Brand to Business Growth 21:00 Final Tips + Homework for Building Your Brand

Episode OverviewIn this episode of The Future-Ready Advisor, host Sam Sivarajan sits down with Paul McManus, an expert in authority marketing, to explore how financial advisors can establish trust and attract high-value clients. Paul shares insights on personal branding, the power of authorship, and the importance of defining a niche market.They discuss strategies for standing out in a competitive industry, making content creation manageable, and leveraging reputation to build long-term client relationships. Whether you're a seasoned advisor or just starting, this conversation is packed with actionable advice to elevate your brand and business growth.Key Quote"Authorship is one of the fastest ways to build trust with clients and differentiate yourself in the marketplace." — Paul McManusKey TakeawaysAuthority marketing is a game-changer for financial advisors looking to attract high-value clients.Defining a niche market helps advisors create a stronger, more compelling value proposition.Authorship builds trust quickly, positioning advisors as thought leaders in their field.Personal branding isn't optional—it's essential for differentiation and long-term success.Content creation should be simple and impactful, not overwhelming.Sound Bites"Authority isn't given—it's built through consistent messaging and expertise.""Your book isn't just a book—it's your business card, your credibility, and your brand.""The hardest sale is always the first one. After that, trust does the work.""Financial advisors who embrace niche marketing see the biggest growth.""You don't have to create endless content—just the right content for the right audience."Topics Discussed02:05 – Introduction to Authority Marketing & Paul McManus' Journey10:10 – Overcoming Misconceptions in Authorship16:50 – Accelerating Trust Through Authorship22:45 – The Role of Reputation in Branding28:30 – Leveraging Personal Branding for Organizational Benefit35:10 – Making Content Creation Manageable41:55 – New Opportunities in Podcasting and MediaResources MentionedLearn more about Paul McManus and his workStay Connected with The Future-Ready AdvisorSubscribe on your favorite podcast platform to never miss an episode.Join the conversation on LinkedIn—share your thoughts and connect with other forward-thinking advisors.Explore more insights on Sam's website.

January 15 In this episode, host Pete Neubig welcomes marketing expert Jerome Lewis, “Mr. Implementation,” to share strategies for scaling property management businesses. They discuss building authority through content marketing, the importance of follow-up systems, and tips for building trust through public speaking and networking. Packed with actionable insights to help property managers and real estate pros grow their businesses.

In today's episode of the Daily Mastermind podcast, George Wright III discusses the third step in his four-step authority marketing strategy: utilizing technology to contact, capture, convert, and communicate with your audience. Emphasizing the importance of mobile optimization, video, and text messaging, George explains how these tools can help build and track engagement with potential clients. The discussion includes insights from his extensive experience working with high-profile figures and examples of successful strategies, such as integrating QR codes into marketing campaigns. George also previews the final step of the strategy, which focuses on content distribution and marketing.00:00 Introduction to Authority Marketing Strategy01:04 Welcome Back to the Daily Mastermind01:47 The Importance of Authority Marketing02:48 Leveraging Technology for Marketing03:27 The Shift to Digital and Mobile Optimization04:28 Using QR Codes and Tracking06:44 Case Study: Kevin Harrington's Book Launch07:44 Strategic Content RepurposingYou have Greatness inside you. I know you can Learn, Grow and Accomplish anything you put your mind toward. I appreciate you listening today.George Wright IIICEO, The Evolution Group_________________________________________________________P.S. Whenever you're ready, here are 7 ways I can help you…Get to know me:1. Subscribe to The Daily Mastermind Podcast- daily inspiration, motivation, education2. Follow me on social media Facebook | Instagram | Linkedin | TikTok | Youtube3. Get the Prosperity Pillars Poster I Developed over 20 years from my Mentors.Work with me:Here are ways I've been able to help thousands of people over the past 25 years… 4. Daily Mastermind: Join our FREE Community of Inspiration, Motivation & Education.5. X Mastermind: Private Members Only Mastermind Group that includes Weekly Group CEO Mentoring, Courses, Resources & Live Events.6. Mentoring: Elite Group of Entrepreneurs, Business Owners, & High Achievers that work with me personally to gain access to my resources, insights and mentoring to Create their Best Life. If you'd like to apply or see if there is a fit, you can Book a Free 30 min Private Session.7. Consulting: Work with My Marketing Company to Grow Your Authority, Attract New Opportunities and Make Your Competition Irrelevant.

In today's episode of the Daily Mastermind, George Wright III delves into the second step of his four-step formula for building massive authority. He discusses leveraging mega trends like podcasting, magazines, and periodicals to create legacy content. The focus is on not just getting featured, but being featured frequently and predictably to build credibility and omnipresence. George emphasizes the importance of operating within one's unique talents and using legacy content for continued visibility. He provides insights on optimizing content with SEO and highlights successful examples like Grant Cardone's media features. The episode wraps up with a teaser for the next steps involving technology and marketing.00:00 Introduction to Building Massive Authority01:04 The Importance of Authority Marketing01:38 Step Two: Building Authority03:13 Leveraging Trends for Authority04:30 Creating Legacy Content05:03 Optimizing and Controlling the Narrative05:53 Using Technology and Marketing06:16 Real-Life Examples of Authority BuildingYou have Greatness inside you. I know you can Learn, Grow and Accomplish anything you put your mind toward. I appreciate you listening today.George Wright IIICEO, The Evolution Group_________________________________________________________P.S. Whenever you're ready, here are 7 ways I can help you…Get to know me:1. Subscribe to The Daily Mastermind Podcast- daily inspiration, motivation, education2. Follow me on social media Facebook | Instagram | Linkedin | TikTok | Youtube3. Get the Prosperity Pillars Poster I Developed over 20 years from my Mentors.Work with me:Here are ways I've been able to help thousands of people over the past 25 years… 4. Daily Mastermind: Join our FREE Community of Inspiration, Motivation & Education.5. X Mastermind: Private Members Only Mastermind Group that includes Weekly Group CEO Mentoring, Courses, Resources & Live Events.6. Mentoring: Elite Group of Entrepreneurs, Business Owners, & High Achievers that work with me personally to gain access to my resources, insights and mentoring to Create their Best Life. If you'd like to apply or see if there is a fit, you can Book a Free 30 min Private Session.7. Consulting: Work with My Marketing Company to Grow Your Authority, Attract New Opportunities and Make Your Competition Irrelevant.

In today's episode of The Daily Mastermind, George Wright III dives into the critical role of mindset in all aspects of life, particularly in business. He then explores the importance of authority marketing and its impact on establishing trust and credibility in a noisy marketplace. George shares insights from his extensive experience, highlighting the shift from traditional direct mail to modern techniques like podcasting and social media. He introduces a four-step formula for authority marketing, encompassing strategy, building authority, utilizing technology, and distribution. George emphasizes the need for a strategic approach to grow a legacy brand and outlines practical steps for leveraging content across multiple channels to gain visibility and attract opportunities. Join George as he breaks down each step in upcoming episodes to help you implement effective authority marketing strategies.01:28 Shifting to Authority Marketing03:11 Building a Legacy Brand05:32 Four-Step Formula for Authority09:36 Leveraging Technology and Automation11:25 Distribution and Marketing StrategiesYou have Greatness inside you. I know you can Learn, Grow and Accomplish anything you put your mind toward. I appreciate you listening today.George Wright IIICEO, The Evolution Group_________________________________________________________P.S. Whenever you're ready, here are 7 ways I can help you…Get to know me:1. Subscribe to The Daily Mastermind Podcast- daily inspiration, motivation, education2. Follow me on social media Facebook | Instagram | Linkedin | TikTok | Youtube3. Get the Prosperity Pillars Poster I Developed over 20 years from my Mentors.Work with me:Here are ways I've been able to help thousands of people over the past 25 years… 4. Daily Mastermind: Join our FREE Community of Inspiration, Motivation & Education.5. X Mastermind: Private Members Only Mastermind Group that includes Weekly Group CEO Mentoring, Courses, Resources & Live Events.6. Mentoring: Elite Group of Entrepreneurs, Business Owners, & High Achievers that work with me personally to gain access to my resources, insights and mentoring to Create their Best Life. If you'd like to apply or see if there is a fit, you can Book a Free 30 min Private Session.7. Consulting: Work with My Marketing Company to Grow Your Authority, Attract New Opportunities and Make Your Competition Irrelevant.

Are you ready to revolutionize your approach to raising capital and building authority? Join Bronson Hill, managing member of Bronson Equity and host of The Mailbox Money Show, as he unpacks his journey of raising over $45 million for multifamily, developments, car washes, and beyond. From leveraging sales expertise to creating thought-leadership platforms like best-selling books and dynamic investor panels, Bronson reveals actionable strategies for scaling your influence and portfolio. Key Takeaways to Listen For:The Power of Authority MarketingLearn how Bronson leveraged books, webinars, and thought-leadership platforms to attract investors and establish credibility.From Medical Sales to Capital RaisingDiscover how Bronson transitioned from a corporate sales career to becoming a general partner in over $250M worth of multifamily deals.Diversification in InvestingInsights into why Bronson diversified beyond multifamily into asset classes like car washes, oil and gas, and private businesses.Building Relationships and TrustExplore the strategies Bronson uses to connect with high-net-worth investors and build lasting, trust-based relationships.Actionable Advice for New Capital RaisersKey tips on how to start strong, including leveraging partnerships, creating lead magnets, and building a scalable business model.About Tim MaiTim Mai is a real estate investor, fund manager, mentor, and founder of HERO Mastermind for REI coaches.He has helped many real estate investors and coaches become millionaires. Tim continues to help busy professionals earn income and build wealth through passive investing.He is also a creative marketer and promoter with incredible knowledge and experience, which he freely shares. He has lifted himself from the aftermath of war, achieving technical expertise in computers, followed by investment success in real estate, management skills, and a lofty position among real estate educators and internet marketers.Tim is an industry leader who has acquired and exited well over $50 million worth of real estate and is currently an investor in over 2700 units of multifamily apartments.Connect with TimWebsite: Capital Raising PartyFacebook: Tim Mai | Capital Raising Nation Instagram: @timmaicomTwitter: @timmaiLinkedIn: Tim MaiYouTube: Tim Mai

Stop Being Invisible: Discover the Authority Marketing Framework that's transforming B2B SaaS. Join Frank Husman as he reveals how to become the go-to expert in your industry and never worry about new business again. Learn why traditional lead generation falls short and how demand generation can skyrocket your success. Uncover the power of thought leadership, with insights on: • Creating content that resonates with your audience • Leveraging LinkedIn for B2B growth • Building trust through authentic communication • Repurposing video content for maximum impact Whether you're a SaaS founder, B2B entrepreneur, or small business owner, this episode is packed with actionable strategies to elevate your brand and attract clients. Don't miss Frank's expert advice on personal branding, content creation, and establishing yourself as an industry authority. #AuthorityMarketing #PersonalBranding #B2BSales #SaaSMarketing #ThoughtLeadership #saas #saasmarketing #leadgeneration #b2bsales #contentmarketing CHAPTERS: 00:00 - Intro 01:40 - Who is Frank Husmann 04:04 - Entrepreneurial Lessons Learned 04:56 - Best Advice for Entrepreneurs 06:09 - Importance of Marketing 07:40 - Motivational Quote of the Day 08:47 - Did You Know Segment 09:21 - Myth: Focus Only on Leads 12:05 - Becoming an Authority in Your Industry 15:09 - Branding and Authority 18:19 - Raw vs. Edited Footage 20:10 - Mistakes in Authority Marketing 21:45 - Everyday Entrepreneurs as Authorities 24:48 - Creating Authority in Your Industry 27:05 - Hiring an Agency for Authority Marketing 29:10 - Using Transcriptions for Content 32:17 - Dangers of AI in Content Creation 33:44 - Contacting Frank Husmann Who is Frank Husmann: As a former SaaS founder, I know the challenges and pitfalls all too well. With my experience in B2B marketing and sales, I am happy to help you grow your business. Frank is the founder at Maxiality where they transform B2B companies into the #1 choice in their industry so they consistently generate opportunities, shorten their sales cycle, and lower their acquisition costs. Reaching out to prospects is difficult, especially when selling high-ticket B2B services. Because the sales cycles are long, and the buying committee is large. And as a former SaaS founder, I know how hard this can be. The result is that you're constantly worrying about finding new clients, spending a lot of your budget on marketing, cold calling, and trying to convert leads into sales. And you are struggling with how to communicate your ACTUAL value. Now, imagine your brand is seen as the ONLY CHOICE in your industry. Because you are the AUTHORITY in your market. And sales doesn't feel like selling, but more like having casual chats with prospects. Potential clients find YOU instead of you chasing THEM. And your only worry is how to support all that DEMAND. You are in control. And YOU select which prospects you want to work with. We implement Authority Marketing by: ● Leveraging the founders' expertise and insights by interviewing them ● Creating multi-channel content based on those interviews and a solid content strategy ● Building trust and credibility with the ideal target audience  ● Generating demand and driving growth This will consistently: ● GENERATE OPPORTUNITIES ● SHORTEN SALES CYCLES ● LOWER ACQUISITION COSTS Are you serious about becoming the #1 choice in your industry? Connect With Frank: Website: https://maxiality.com LinkedIn: https://www.linkedin.com/in/zinspiratie/?originalSubdomain=nl Shout Out to our Podcast Sponsors: A Advanced Services https://aadvancedservices.com/ Fuse Networks https://www.fusenetworks.com/ Warrior Injury Law https://warriorinjurylaw.com/#! Markyboy Productions https://www.markyboyproductions.com/  Valor Marketing LLC https://valormarketingllc.com/  

Welcome to another episode of the Predictable B2B Success podcast! We are privileged to learn from authority marketing expert Frank Husmann, founder of Maxiality. Frank is a marketing guru with over two decades of experience in B2B marketing and a track record of pioneering strategies that propel SaaS companies to new heights. But what is authority marketing, and how can it shift your business from drowning in traditional metrics to thriving with human-centric content strategies? Frank shares his unique journey from exiting a successful SaaS venture to becoming the go-to marketing guru for founders and investors desperate for more effective growth solutions. We'll uncover how leveraging the expertise of your company's key figures can position you as an industry authority, driving demand and opportunities through both inbound and outbound tactics. Get ready to explore practical and intriguing concepts such as building compelling video content, integrating AI for content efficiency, offline marketing strategies like handwritten direct mail, and continuously engaging with your customers. Whether you aim to refine your marketing approach or seek to understand the benefits of authority marketing, this episode promises invaluable insights that you can apply to your business immediately. Join us as we redefine the path to success with Frank Husmann, only on Predictable B2B Success. Some areas we explore in this episode include: Authority Marketing in B2B Tech: Using company expertise to establish authority and drive predictable revenue growth.The Concept and Process: Authority marketing through founder interviews, content creation, and blending inbound and outbound strategies.Strategic Approach to Authority Marketing: Defining a unique perspective and focusing on clients' problems and company results.Integrating Marketing, Tech, and Sales: Frank Husmann's approach to combining these aspects with an entrepreneurial mindset.Content Creation and Coaching: Coaching clients for effective communication and storytelling with tailored interview questions.Emerging Trends in B2B Marketing: Companies becoming media entities, increased video content, and AI integration for efficiency.Measuring Marketing Success: Transition to qualitative metrics, ROI tracking with tools like HubSpot, and targeted PPC strategies.Creative and Offline Marketing Strategies: Utilizing offline methods like handwritten mail and roundtable sessions for unique engagement.Content Library and Amplifying Success: Building and analyzing a content library, focusing on audience engagement, and moving away from MQL-centric approaches.Shifting C-Level Mindsets: Encouraging C-level executives to prioritize authority and brand value through demand generation strategies.And much, much more...

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In this week's episode of The Best Guest, we welcome Frank Husmann, the founder of Maxiality to the podcast.We talk about:Shifts in the B2B marketing landscapeThe importance of strategyCommon pitfalls in authority marketingKey TakeawaysShowing the human side of a business is crucial, especially through video content that can emotionally engage and connect with the audience.Leveraging UGC and testimonials in social media marketing is highly effective, as they can build trust and authenticity.Using storytelling is a powerful strategy in video content, allowing a brand to resonate more deeply with its audience.Businesses should focus on maximizing ROI by understanding and catering to customer needs, driving engagement and conversions.Embracing innovation is essential for staying relevant, with short-form video content being a key area for creative growth.Podcasting can serve as core content, offering an opportunity to dive deep into topics, establish authority, and engage listeners on a personal level.QuoteWhen you put the human side of your business out there, it's not just about selling a product or service; it's about creating a real connection with your audienceConnect with Frank HusmannWebsiteYouTubeLinkedinConnect with Victoria BennionLearn more about us: https://thebestpodcastguest.co.uk/Download our checklist: How to be an Excellent Podcast Guest https://thebestpodcastguest.co.uk/checklist/ Follow us on Instagram: https://www.instagram.com/thebestpodcastguestJoin the Best Podcast Guest Facebook Group https://www.facebook.com/groups/thebestpodcastguestSubscribe to our YouTube channel https://www.youtube.com/@victoriabennionConnect with Victoria on LinkedIn https://www.linkedin.com/in/victoriabennion/

Today's show highlights include:*The concept of "authority marketing" and its importance in a crowded industry.*How effective marketing can shorten your sales cycle and help prospects find you first.*The benefits of becoming an author for your credibility and professional image.*A 6-week process to simplify book-writing and make it less intimidating.*How your book can serve as a tool, providing valuable insights to both your employees and clients.Through their discussion, Frank and Paul provide a comprehensive guide on how advisors can harness the power of writing and publishing books to establish themselves as thought leaders. This episode equips listeners with a practical blueprint for creating a book that reflects their unique value and voice, ultimately serving as a "salesperson in print." With these strategies, advisors can enhance their authority, attract ideal prospects, and drive their businesses forward with confidence.

In part 2 of my interview with creative studio owner, Charlene Ridley, we discuss CONTENT! Watch the YouTube segmentThe Content Creation Struggle: Even experts face challenges! We discuss the difficulties of creating consistent content, and Charlene opens up about her own struggles in this area.Beyond the Instagram Hype: We delve into the limitations of Instagram for showcasing true expertise. [Studio Owner's Name] explains why long-form content like podcasts and in-depth articles are crucial for establishing yourself as a real authority.visit the website: www.podcasttitans.comFollow me in Instagram

In this irrepressible episode, Kim Thompson-Pinder, Owner of RTI Publishing, shares how she uses her podcast to help consultants, professionals, speakers, and coaches grow their businesses using Authority Marketing. You will discover:- How to reshape the stories of your past- The 6 things you need in your book to CREATE success- Who to write your book to (hint, it's not everyone)
Kim Thompson-Pinder is the Chief Visionary Officer of RTI Publishing and Host of the Author To Authority Podcast. Kim did not write for 30 years after a teacher told her at seven years old, "She was no good at writing and should stop." Then, she came to a crossroads and let those painful words go. Since she set her words free, she has authored five books, with two more on the way. Most importantly, Kim started RTI Publishing and has helped hundreds of entrepreneurs become authors and authorities. Kim understands the power of words and cannot wait to share them with you on her Author To Authority podcast. 
Want to learn more about Kim Thompson-Pinder's work at RTI Publishing? Check out her podcast at https://www.authortoauthoritypodcast.com/ and get your copy of the 7 questions you should ask every publisher at https://www.authortoauthority.com/.

 Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial!Step into the spotlight and let our visibility virtuoso, Kelly Sinclair, transform your B2B service business into a tour de force brand. In this episode, we're dishing out a treasure trove for entrepreneurs itching to weave their expertise into a narrative that truly resonates with their target audience. We're breaking down the anatomy of a visibility tour, unveiling the secrets to generating pre-launch hype for your next big service or product. It's not just about being seen; it's about crafting an image as the indispensable mentor in your client's journey to success.Dive into the details of Kelly's personal visibility experiment that resulted in doubling her email list in just 60 days. Discover how you can replicate this feat with the perfect blend of list swaps, giveaways, and targeted outreach. Plus, she's laying bare the discomforts of media pitching while showcasing how innovations like ChatGPT can turn press release writing from a chore into a growth lever.Wrapping up this enlightening session, Kelly shares a firsthand account of a 60% spike in podcast downloads, all thanks to a savvy collaboration with local media. Learn the art of writing press releases that captivate editors and reporters, and explore the vast universe of public relations that extends far beyond traditional media. Ready to join a community of like-minded marketers? The Tiny Marketing Community awaits, delivering weekly nuggets of wisdom. And don't miss out on our podcast universe—rate, review, comment, and subscribe for a weekly rendezvous where we continue to fuel your entrepreneurial spirit. Let's elevate your business together!Resources:Social Media Links: Instagram: https://www.instagram.com/ksco_kelly/ AND https://www.instagram.com/entrepreneurschoolpodcast   LinkedIn: https://www.linkedin.com/in/kellyrsinclair/ YouTube: https://www.youtube.com/@ksco_entrepreneurschool Download: Ultimate Visibility ToolkitDownload: The Simplified Content System (100% free with this link!)Website: https://www.sarahnoelblock.comLinkedIn: https://www.linkedin.com/in/sarahnoelblock/Newsletter: https://tinymarketing.me/newsletterTiny Marketing CommunityClick here to ask a question about the episode

Why should leads and prospects pay attention to your marketing message? If you haven't positioned yourself as an expert/authority in your field, then you're not giving them much reason to listen. Author and authority marketing expert Adam Witty returns yet again to share his expertise on the subject, as well as elaborate on Dan Kennedy's four pillars for ultra effective authority marketing. MagneticMarketing.com NoBSLetter.com

Meet Henry DeVriesHenry DeVries, MBA, is the CEO of Indie Books International, a company he cofounded in 2014 to work with agency owners and strategic consultants who want to attract right-fit clients by marketing with a book and speech (www.indiebooksintl.com). He is the author of 17 books including Marketing With A Book For Agency Owners. Since 2010, he has ghostwritten, coauthored, and published more than 300 business books, including his McGraw Hill bestseller How to Close a Deal like Warren Buffett. Henry's articles have appeared in forbes.com, the Associated Press, and various magazines. He can be reached at henry@indiebooksintl.com. Learn more about Henry by visiting the website for Indie Books International: http://www.indiebooksintl.com.Henry, how does a book help with your authority marketing efforts? Well, as our friends at Predictive ROI and Agency Management Institute say, a book can be the cornerstone for your authority marketing. And then the real leverage is talking about doing what I'm doing here on a podcast with you. Or I'm going to be giving a speech tomorrow at the University of California at Irvine at their innovation center. A lot of these [opportunities] come from the writing that I do and being an author; that makes sense to be on a stage. So, you use the book as the authority marketing tool. Your sales strategy is talking about the book. And that's what gets you the right fit prospects into your sales pipeline.Why do you say publishing the book is the starting line and not the finish line?There are so many people out there who're all about the book, about coaching you to write the book, and/or writing the book for you or their publishing service. And you get your book out. But let me give your audience a hard truth… Nobody gets discovered because they write a book. It's like nobody gets discovered because they put a website up on the internet. Books don't promote authors, authors promote books. And in the promotion of the book with the spotlight being on the book, it reflects on you and attracts people who want to have conversations with you about what you do and how you solve problems for people like them. So, we say publishing the book is the starting line. And it's a marathon, not a sprint. This is a long race you're going to be going on, and I have some minimum monthly requirements for my authors. Here they are. One: Do Two Showcase Speeches a Month. Either podcast or something you host like a Q&A session, or on somebody else's stage where you're a virtual or live presenter. Two of those a month and then send 20 books out a month. Two: People Who Could Book You as a Speaker Could Hire You for Your Service. If you do that on a consistent basis, you're gonna sell enough books to pay for the whole effort. And then we measured a return on investment of 4x to 220x. In other words, if people put in, let's say, $25,000 into this effort, they should get $100 to $250,000 to a half million back in extra revenue. And we have a study that shows that. People are on record with the amount of money that the book has made them. And we're out there with measurable results and testimonials to prove it.Connect with Henry!Connect on LinkedInIndie Books InternationalEmail Henry (henry@indiebooksintl.com) to get a free digital PDF copy of his book “Marketing with a Book” or “Persuade with a Story!”

Jen DeVore Richter is the former head of advertising and consumer research for NASA at Kennedy Space Center. Jen made the switch from NASA Marketing Executive to Entrepreneur in 2003 and, in 2019, was awarded "Innovator of the Year" for excellence as a marketing consultant. Her career expands over several industries, including television and broadcasting, advertising, speaking, and magazine publishing. Jen DeVore is a globally recognized expert on the topic of Authority Marketing, holding the top spot on YouTube as the #1 channel on "Magazine Publishing." She has presented for Dan Kennedy's Magnetic Marketing, ClickFunnels Radio, and Video Marketing World. Jen is a Certified Platinum business coach and professional speaker lauded for her fluff-free, results-oriented approach.  Jen lives in Golden, CO, but has clients around the world. Don't forget to follow CB, comment, rate, review, and subscribe to the show on your preferred platform! ⭐️⭐️⭐️⭐️⭐️ Rating/reviews: https://lovethepodcast.com/courage Listen on your favorite platform: ▶️ Apple Podcast: https://apple.co/34Q2dcI ▶️ iHeart Radio: https://ihr.fm/3sKaUgM ▶️ Amazon: https://amzn.to/36j2DZz ▶️ Spotify: https://spoti.fi/3I6jXzc Websites: ➡️ Courage Consulting: https://courage-consultant.com/ ➡️ KeynoteSpeaking: https://courage-consulting.com/speaker/ ➡️ Coaching Association: https://www.acec-association.org/ ➡️ Master Corporate Executive Coach Certification: https://acec-association.org/master-corporate-executive-coach-certification/ Social Media:

So you think you want to write a book to show your authority and draw in clients? Know where to begin? Joining Eric on this week's podcast is Paul McManus, author of the Million Dollar Producer and The Short Book Formula to explain the process, the benefits of using authorship to take your practice to the next level, and how to begin, even if you don't like to write!   Paul McManus Website including to get a complimentary copy of his book: https://www.theshortbookformula.com

So you think you want to write a book to show your authority and draw in clients? Know where to begin? Joining Eric on this week's podcast is Paul McManus, author of the Million Dollar Producer and The Short Book Formula to explain the process, the benefits of using authorship to take your practice to the next level, and how to begin, even if you don't like to write!

Ever wondered how to stand out in the field of finance? Stephen Oliver, the author of Extraordinary Marketing for Financial Advisors and host of the Financial Advisor Marketing Podcast, is here to provide some answers. Marketing yourself by building personal authority can be a game-changer for financial advisors. Stephen guides us through the concept of authority marketing and shares insights on how to distinguish yourself from the crowd. From setting expectations with clients to valuing your time, he believes these are the building blocks to attract your ideal clients. [00:58] Introduction to Steven Oliver[01:18] Steven's background and trajectory to the financial advisor industry[04:11] Steven's relationship with Dan Kennedy and his influence[05:42] The concept of authority marketing[06:03] The importance of authority marketing and its impact[07:01] The playbook to go from A to B in authority marketing[09:23] Creating distinctiveness and being memorable in the financial advisor industry[10:41] The power of inaccessibility and being in high demand[12:11] The importance of valuing your time and not giving in to scarcity mindset[13:30] Strategies for generating demand and qualified leads for financial advisors[16:44] Setting expectations and managing client behavior through authority marketing[18:38] The impact of a long-term marketing approach and building trust over time[19:23] The power of positioning and the influence of social proof[21:49] The benefits of having a qualification process in sales to identify good fit clients[23:40] The importance of patience and adopting a long-term mindset in marketing[24:55] The significance of drip marketing and nurturing leads over time[26:25] Overcoming the scarcity mindset and focusing on attracting the right clients[29:45] Building multiple marketing pillars for a diverse range of lead generation[32:17] The strength of physical deliverables and the impact of books in marketing[34:10] The importance of multiple touchpoints and consistent follow-up[37:39] The impact of building familiarity and trust over time with marketing strategies[39:19] The significance of timing and the trust barrier in the buyer's journey[42:20] The importance of nurturing warm leads and not writing them off too soon[42:47] How to reach out to Steven Oliver and learn more about his servicesTo learn more about our guest Stephen Oliver and his services, you can visit his website at advisorwealthmastery.com.About Your Host:  Paul G. McManus is an accomplished author and expert in helping financial professionals grow their businesses. With over eight years of experience working exclusively with financial professionals, Paul has helped his clients generate tens of millions of dollars in fees and commissions.As the author of three books, including The Short Book Formula: A Financial Professional's Guide To Writing A Book In Six Weeks To Attract Ideal Clients, and Million Dollar Producer: The Secret Playbook For Financial Professional's To Land High-Value Clients Using LinkedIn, Paul has become a leading authority for financial professionals on using writing and LinkedIn to attract high-value clientsYou can get a complimentary copy of Paul's book at: www.theshortbookformula.comClaim your free audiobook copy at: www.theshortbookformula.comClaim your free audiobook copy at: www.theshortbookformula.comSupport the show

The short-form content experts at One Page Case Studies™ discuss localized press releases, and explain how this powerful technique can put your business front and center in the eyes of potential clients. Go to https://onepagecasestudies.com/local-seo-press-release-marketing-one-page-case-study-system/ for more information. One Page Case Studies™ City: Wilton Address: 26 Tory Pl Website https://onepagecasestudies.com/ Phone +1 203 762 1366 Email ed@onepagecasestudies.com

In the 400th episode of the Author to Authority podcast, host Kim Thompson-Pinder and guest John Lusher celebrate this milestone by discussing the challenges and benefits of podcasting. They emphasize the importance of consistency, engagement, and authenticity in order to take businesses to the next level through authority and influencer marketing. The conversation highlights the significance of building virtual relationships in the digital age and learning from experts in the field. They also touch on the need for engaging interviews that provide unique insights and valuable information to listeners. Despite the challenges of podcasting, such as maintaining consistency and limited feedback, they highlight the benefits, such as networking opportunities and learning from guests. The conversation ultimately emphasizes the importance of perseverance, improvement, and engagement in the pursuit of greatness in the digital media landscape.

Awakened Life Podcast - Interview with James Shockley "From Entrepreneur to Authority: Marketing Automation” Awakened Life Podcast Season 4 Ep. 21 --- We dive deep into the world of marketing and automation with a true expert, innovator, and tenacious entrepreneur, James Shockley. James is the Founder/CEO of Social Movement Media, a leading company that empowers businesses to become industry authorities through short-form video content. He is also the mastermind behind Marketing Mate, an incredible marketing automation software system that revolutionizes how businesses create video content seamlessly. With over 8 years of experience in the digital marketing space, James has honed his expertise in sales, marketing, and business automation. His passion lies in helping business owners navigate the complexities of marketing by streamlining processes through automation. Based in St. Petersburg, FL, James' journey as an entrepreneur and thought leader has been nothing short of inspiring. In our conversation, James delved into the captivating world of video creation and content marketing. He emphasized the importance of authenticity and natural communication on camera to build genuine connections with audiences. Social Movement Media's unique approach enables them to craft short-form videos tailored for various social media platforms, catering to diverse industries. Throughout the episode, James shed light on the power of using tools like a ring light and filming content via Zoom. He also discussed the incredible benefits of leveraging organic content to drive leads, effortlessly tracked through automation and CRM tools, empowering businesses with actionable insights. One of the most significant turning points in James' journey was when he discovered his true passion for content creation and automation. Collaborating with a like-minded individual he met on TikTok led them to witness remarkable growth in their business, demonstrating the power of strategic partnerships. James candidly shared his personal struggles and triumphs, from facing rejections while establishing his agency to landing a significant deal with Hard Rock Cafe. Even when confronted with the challenges of COVID-19, he expertly pivoted his business model, offering website services that generated substantial revenue. A standout moment in James' career came when he achieved an impressive $100,000 in just 90 days through Upwork. He emphasized the importance of investing in oneself and strategically utilizing resources to foster business growth. As the episode progressed, James generously shared invaluable strategies for creating captivating video content. He underscored the significance of meticulous planning, pausing, and breathing during filming, which can make a world of difference in the final result. Moreover, James delighted us with a remarkable success story of how Social Movement Media significantly improved a lawyer client's return on ad spend and garnered thousands of views through organic content. This episode of Awakened Life offers an enlightening peek into the dynamic world of digital marketing, video creation, and the visionary mind of James Shockley, making it a must-listen for business owners and aspiring entrepreneurs alike. To get a free content strategy from James with 10 content ideas, DM on IG or tick tock the keyword "content" to @marketingmatedotcom www.marketingmate.com --- To find greater balance in your work and life, download the Total Freedom (life wheel) Exercise here: wheel.awakenedlife.com To join the Awakened Life Community at our next live retreat in Scottsdale, please apply here: https://www.awakenedlife.live/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/scott-landis/message

How do you go from head of marketing and advertising at NASA to becoming one of the top women entrepreneur's in the marketing industry? Jen DeVore Richter sits down with Brad to share her extraordinary journey of working at NASA's Kennedy Space Center—working with Buzz Aldrin and the original Apollo Astronauts—to setting out on her own as a marketing guru and becoming the "Queen of Magazine Marketing." This is a great conversation between friends covering mindset, tactics, Jen's conversion to Christianity, letting go of "Hustle Culture," and her fascination with Bob Ross. Jen's latest book, sets the stage for today's entrepreneur; Outsource Your Marketing: Reach More Prospects, Scale Faster, and Work Less. This is a fun episode. All About Jen DeVore Richter: Jen DeVore Richter is the former head of advertising and consumer research for NASA at Kennedy Space Center. She made the switch from NASA Marketing Executive to Entrepreneur in 2003 and in 2019, was awarded "Innovator of the Year" for excellence as a marketing consultant. She is the author of four books, including her latest, “Outsource Your Marketing: Reach More Prospects, Scale Faster, and Work Less.” Jen holds a master's degree in business management. Her career expands over several industries, including television and broadcasting, advertising, speaking, and magazine publishing. She is a globally recognized expert on the topic of Authority Marketing holding the top spot on YouTube as the #1 channel on “Magazine Publishing.” She has presented for Dan Kennedy's Magnetic Marketing, ClickFunnels Radio, and Video Marketing World. Jen is a Certified Platinum business coach and professional speaker lauded for her fluff-free, results-oriented approach. Jen lives in Golden, CO, but has clients around the world. About Awakened Nation: Fueled by the passion to ignite game-changing conversations, award-winning author Brad Szollose created Awakened Nation—a podcast dedicated to deeper conversations with today's outliers and cutting edge entrepreneurs, idea makers and disruptors, bestselling authors, activists, healers, spiritual leaders, professional athletes, celebrities, politicians and rock stars...conversations that take a deep dive into the extraordinary. This podcast will challenge your beliefs. Think Art Bell meets Joe Rogan. --- Support this podcast: https://podcasters.spotify.com/pod/show/awakenednation/support

Just what is O.P.P? It means "other peoples' podcasts". I want to give you 4 things you can do to make sure when you reach out to other podcast hosts to be a guest, they say YES.In this solo episode of Show Up Better I explain the benefits of being on other peoples' podcasts.Some sites say there are 3 million podcasts available now. Some say there are 4 million. Either way, there are a lot of them. But while there are a lot of podcasts out there, it is still a growing industry and still a great way to increase your exposure and grow your credibility and authority.Also in this episode, I explain why I think Instagram is not the best platform for building credibility and authority.visit the website: www.ptmediapros.comFollow me in Instagram

Doc, you are invited to The Sell Your Coaching Summit, taking place on June 4 - 5, 2023. I created this challenge for the woman doctor who has achieved a certain transformation and can help someone else achieve the same but doesn't know how to sell or market. Click Here to join me.******************************************************************************Welcome to another episode of The Doctor Coach School™ Podcast.

Experience the power of self-publishing with "The Short Book Formula: A Financial Professional's Guide to Writing a Book in 6 Weeks to Attract Ideal Clients,"  by Paul G McManus, now available in audiobook format, narrated by Tony Maree Torrey.Learn more by going to: www.theshortbookformula.comAre you an astute financial professional - a financial advisor, a tax-planning CPA, a life insurance producer, or a business advisor? If so, this audiobook is precision-tailored for you. It illuminates the path for those eager to augment their professional influence and engage their ideal clients via the respected avenue of self-published authorship."The Short Book Formula" demystifies the intricate world of authorship. It empowers financial professionals to craft and publish insightful books expediently, without compromising on quality. As a strategic blueprint, it guides you in creating compelling narratives that magnetize your target clients and cement your status as an unrivaled authority in your field.Embedded in this audiobook is a straight-forward, effective methodology for communicating your expertise in language that's both accessible and engaging. By eschewing overused jargon, it helps you fashion content that captivates your audience, irrespective of their time constraints.Yet, the unique potency of "The Short Book Formula" extends beyond its writing and publishing philosophy. It cleverly weaves your products and services into your narrative, creating a tapestry of valuable insights that leave an indelible mark on your readers. By supplying invaluable content first and then elegantly linking it to your offerings, you generate a lasting impression that intrigues your readers and encourages them to seek your professional services.What's more, "The Short Book Formula" isn't about making a profit from book sales. Rather, it unveils a book-centric marketing paradigm to identify your ideal readers, engage them effectively, and smoothly guide them from being intrigued listeners to gratified clients.Join the adventure of self-publishing with "The Short Book Formula," as Tony Maree Torrey's adept narration brings the words off the page, offering you an immersive and enlightening auditory experience.Support the show

Thank you for tuning in to another episode of Imperfect Marketing! Today's guest is Kim Thompson-Pinder of RTI Publishing and the Author to Authority podcast. We had an amazing, insightful conversation about the power of words, publishing books, and authority marketing.So, what is authority marketing? It's embracing your expertise and using your knowledge to provide value to clients. Focus on your niche and let your knowledge shine!Click here to access the transcript and follow along. Other topics include...the importance of niching downidentifying your target audienceand taking the next steps if you've thought, "boy, I should write a book!"Have you ever considered writing a book? Do you consider yourself an authority in your niche? Let me know at support@kendracorman.com.Connect with Kim Thompson-PinderFind her on LinkedInRTI Publishing's LinkedIn pageRTI Publishing's websiteThe Author to Authority episode I guested onRelated Links and Resources:Brief on 2023 Marketing TrendsPlan in 90 day sprints with Tim FitzpatrickExplore vision boards with Dawn HattisonHear why "no" is my word of the year with Blaine OelkersIdentify your Target Audience with this FREE downloadable Looking to save time or get more information from AI?If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide. Whether you're a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!Amazon: https://a.co/d/bhblVcGFree e-version: https://courses.kendracorman.com/aibookDon't miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!

Today's Guest: Henry DeVriesHenry DeVries is the CEO and co-owner of Indie Books International, a company he co-founded in 2014, publishing over 150 titles. He works with agency owners, business coaches, and consultants who want to attract more high-paying clients by marketing with a book and a speech. He is a paid weekly columnist covering marketing and agencies for forbes.com. Authors who have implemented his proprietary systems have reported marketing return on investments of 400% to 2,000%, with some making more than an extra million bucks. He has helped ghostwrite, edit, and co-author over 300 business books in the last ten years, including his McGraw Hill bestseller How to Close a Deal Like Warren Buffett. Now in five languages. He is the author or co-author of 17 marketing books. He wrote books for agency owners, Rainmaker Confidential, Self-Marketing Secrets, Marketing With a Book, Persuade With a Story, Defining You, Building Your Consulting Practice, and Client Attraction Chain Reaction. On a personal note, he is a baseball nut, a former Associated Press sports writer; he has visited 44 Major League ballparks and has one to go before he touches them all. From this episode:"You don't just use the word generosity; you have the complete spirit of generosity. I have been a recipient of that generosity. And I think that's also for my listeners. And you and I have the philosophy we want clients that we would like to sit down and have dinner with to bring this part around full circle about the heart." Dr. T"If you're not consistent, you're training your prospects, that you're not consistent. That's not something you want to teach them,  that you're sporadic. How you handle the little things in life gives clues on how you handle the bigger things. So if you're inconsistent with all this, he's probably inconsistent on his meetings, he's probably inconsistent on deadlines, or she would be inconsistent on getting the work done. Now, I don't want to send that message out. So that's the power of consistency. " Henry DeVriesindiebooksintl.com/linkedin.com/in/henryjdevriesmarketingwithabook.comhttps://persuadewithastory.com/ 

In the 'Author to Authority' podcast, hosted by Kim Thompson-Pinder, listeners learn practical tools to overcome impostor syndrome and develop their unique full potential. Kim helps them understand that they don't need to be everything to everyone, but they can be something to somebody and that is when they will shine. Comparisons to superstars who are further down the road should be avoided as this is comparing apples to oranges. Join Kim by visiting the website www.authortoauthoritypodcast.com for a chance to experience her insights and engage in this journey of becoming the professionals we were meant to be.

Bob Burg joins Kim on Author To Authority to talk about how you can give exceptional value in business and enjoy extraordinary results through the Five Laws that are the core concepts in The Go-Giver series.

Kim starts a new series of episodes which will be aired every Thursday. These are shorter episodes where Kim will be teaching on Authority Marketing, Book Publishing and Marketing.

In this short episode Kim introduces a new segment to the Author to Authority podcast. AUTHORity Marketing Training Briefs. Short segments each Thursday design to walk you through everything you need to know to use Authority Marketing in your business.

I'm joined by Rusty Shelton, the founder and CEO of Zilker Media. Rusty has launched over 35 best-selling books including "The One Thing" by Book by Gary W. Keller and Jay Papasan.We discussed how entrepreneurs can punch above their weight through books and become an authority, and how servant leadership has changed. Rusty has launched multiple businesses and written two books, "Authority Marketing" and "Mastering the New Media Landscape".We discussed how books are necessary for a business owner to establish their authority, how to co-author a book, and the importance of shifting the perception from an operator with something to sell to a mission-driven thought leader with something to teach. Rusty shared his insights on the changing levels of trust that people have around companies and leaders and how servant leadership plays into that changing landscape.He also touched on the key issue of trust. He discussed the need to be the on-ramp back to the company and the importance of doing an online brand audit to ensure you can be found. Lastly, Rusty shared what has worked for him to #getnoticed, including leaning into teaching and focusing on leaving people better off.The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks.Support the showAm I adding value to you?If so - I'd like to ask you to support the show.In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.If I'm adding value to you, please support me by clicking the link now. Go ahead, make my day :)Support the show here.

I'm joined by Rusty Shelton, the founder and CEO of Zilker Media. Rusty has launched over 35 best-selling books including "The One Thing" by Book by Gary W. Keller and Jay Papasan.We discussed how entrepreneurs can punch above their weight through books and become an authority, and how servant leadership has changed. Rusty has launched multiple businesses and written two books, "Authority Marketing" and "Mastering the New Media Landscape". We discussed how books are necessary for a business owner to establish their authority, how to co-author a book, and the importance of shifting the perception from an operator with something to sell to a mission-driven thought leader with something to teach. Rusty shared his insights on the changing levels of trust that people have around companies and leaders and how servant leadership plays into that changing landscape. He also touched on the key issue of trust. He discussed the need to be the on-ramp back to the company and the importance of doing an online brand audit to ensure you can be found. Lastly, Rusty shared what has worked for him to #getnoticed, including leaning into teaching and focusing on leaving people better off. The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks.Support the showAm I adding value to you?If so - I'd like to ask you to support the show.In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.If I'm adding value to you, please support me by clicking the link now. Go ahead, make my day :)Support the show here.

On this week's Dream Business Radio Show, I interview Rob Anspach. Rob is an experienced Social Media Strategist, SEO Expert, Author, Corporate Ghostwriter, and Speaker. He's the author of “Share: 27 Ways To Boost Your Social Media Experience, Build Trust and Attract Followers” and “Lessons From The Dojo and Rob has also authored several books under the “Rob Versus” brand. Download MP3 Connect with Rob on their website: https://www.AnspachMedia.com  

In this episode of The Thoughtful Entrepreneur, your host Josh Elledge speaks with Rusty Shelton, Founder & Chairman at Zilker Media.Rusty shares the impact of building a people-driven brand to easily earn your audience's trust. He says that to become a “thought leader”, you have to lead like someone who has something to teach. You call for authority and focus on impact - not ego. Earn those impressions and build trust like that, Rusty says.Rusty also explains the importance of avoiding transactional or fixed-term relationships with customers from a business model perspective. Instead, he recommends developing long-term customers through visibility and authenticity. He believes the best leaders today are those who are willing to be candid. They reflect well for themselves and their business.Rusty provides some tips for referral marketing and customer acquisition. He recommends anyone who wants to do marketing a little differently to read his FREE book for a pragmatic roadmap to thought leadership.Key Points from the Episode:What is a People-Driven Brand?Practical Tips on How to become a Thought LeaderAdvantages of Authority MarketingAbout Rusty SheltonRusty Shelton first spoke at Harvard on the changing world of PR and marketing at the age of 23. He is a bestselling author, dynamic keynote speaker and successful entrepreneur. He is the co-author (alongside Adam Witty) of Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant (ForbesBooks, 2018), which features a foreword from Steve Forbes, and co-author (alongside Barbara Cave Henricks) of Mastering the New Media Landscape: Embrace the Micromedia Mindset (Berrett-Koehler, 2016), which debuted at #2 on the Austin American-Statesman bestseller list.An active keynote speaker, Rusty speaks to tens of thousands of people every year about how to build thought leadership, navigate the changing media landscape and make a bigger impact with Authority Marketing. He has been on faculty at more than 20 Harvard Medical School CME courses over the past 15 years and has spoken for YPO, EO, SXSW Interactive, Oregon State University and numerous Fortune 1000 companies.An EO Member with two exits under his belt prior to the age of 35, he is the Founder & Chairman of Zilker Media, Senior Marketing Strategist at Advantage Media Group, Publisher at ForbesBooks and a partner in Catch Engine and Think Engine.Rusty's commentary on the changing world of PR and marketing has been featured in Forbes, Inc. Magazine, Wharton and many other top media outlets.An avid Texas Longhorns fan, he sits on the University of Texas Texas Exes PR Committee and is a proud member of Entrepreneurs' Organization (EO) in Austin, where he has served on the board.He lives just west of Austin in Spicewood with his wife, Paige and three children (Luke, Brady & Sadie) and their very rowdy black lab, Charlie.Rusty loves to play golf, fish, coach his sons' sports teams and is the QB for Lake Travis' top “old man” flag football team.About Zilker MediaZilker Media was...

Nicky Billou joins Kim on the podcast to talk about the way to create a $1 million dollar a year practice in 3 years by standing out and becoming the thought leader in your niche.

Kim shares 5 easy ways that you can use your book to gain visibility and do lead generation with it.

Kim welcomes Ant Blair to the show to discuss how you can make Google work for you as an entrepreneur.

If you want to be successful in the sales portion of your business then social is a key factor in it.

The Author To Authority podcast is back! Kim shares her journey with you over these last few months and her plans for the future of the podcast.

Jeff Heggie Daily Success Strategies 684: Build Your Reputation Intentionally Accomplish More In The Next 90 Days Than You Have In The Entire Past Year… https://JeffHeggie.com/Jumpstart Take care to build a reputation that... you can live with and in for the distance has room to evolve that does not set up impossible standards that facilitates exercising influence, control and power over others That will be magnetic to your ideal clients Is easy for people to grasp and remember is difficult to undermine or attack What is Authority Marketing? Authority occurs when someone takes the right steps to combine standout, trustworthy expertise in his or her field with the kind of high visibility you might often associate with celebrity. “If you're not being talked about continuously by your clientele and in your market, you're not growing” Dan Kennedy Get a free workbook and masterclass at https://JeffHeggie.com/PeakPerformance Get your Mindset Journal and Bonus at https://jeffheggie.com/mindsetjournal A big part of the Mindset Journal is the Mindset Questions, which you can get for FREE at https://coachheggie.com/mindsetquestions

The saying goes that if you're not seen as an expert in your field, then you are a commodity. Are you establishing your business as the credible authority to which everyone in the market looks first? Or do you find yourself having to constantly scramble to find any new customer you can? A true expert in authority marketing, Adam Witty joins Dan to discuss the seven pillars of authority marketing and how he and others successful in business have leveraged these pillars to pull themselves out of obscurity and place their businesses at the top of their field. MagneticMarketing.com NoBSLetter.com

Being an authority on LinkedIn or any platform is sometimes mistaken as only having a huge following. But a huge following is not enough to be an authority and generate leads, according to Dina Calakovic, Co-founder of Authority Marketing.In this episode, Dina gives a very distinct differentiation between audience building and authority building, and how you can build authority through quality posts. Dina also shares and explains the 3 components of a good post, their three-phase process to convert leads from pushing out quality content, and why and how you shouldn't rely on LinkedIn's algorithm. She also shares how often and what kind of content format you could use to #getnoticed and build your authority.Post-production, transcript and show notes by XCD Virtual AssistantsRiverside - Your online recording studioThe easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.Podcastpage.ioLaunch your podcast website in minutes.AWeberGrow, sell, and engage with your audience—all from a single platformThe UnNoticed Entrepreneur BookThe UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out Support the show

Being an authority on LinkedIn or any platform is sometimes mistaken as only having a huge following. But a huge following is not enough to be an authority and generate leads, according to Dina Calakovic, Co-founder of Authority Marketing.In this episode, Dina gives a very distinct differentiation between audience building and authority building, and how you can build authority through quality posts. Dina also shares and explains the 3 components of a good post, their three-phase process to convert leads from pushing out quality content, and why and how you shouldn't rely on LinkedIn's algorithm. She also shares how often and what kind of content format you could use to #getnoticed and build your authority.Post-production, transcript and show notes by XCD Virtual AssistantsRiverside - Your online recording studioThe easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.Podcastpage.ioLaunch your podcast website in minutes.AWeberGrow, sell, and engage with your audience—all from a single platformThe UnNoticed Entrepreneur BookThe UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out Support the show

Being the best kept secret is hurting your business and killing your confidence. Let's talk about the ABC's of visibility and how to start using the ladder approach to getting known and seen by your ideal clients. Today I had a conversation with Lisa Simone Richards, a PR & Visibility Strategist for online coaches who want to get seen everywhere. Through her free workshops, masterclasses and mentorship program, she gives you the insider secrets on how to get exposure and reach more people without spinning on social media or wasting more money on Facebook ads. Her clients learn the lather-rinse-repeat formula for more visibility which makes them more sales. They go from invisible to in-demand getting interviewed on top podcasts, partnering with big names in their industry and building their authority expert status getting featured on major media like FOX, NBC, Forbes, Inc., and more.   To learn more about the guests on this episode: Lisa's Website: www.lisasimonerichards.com Special FREE program we mentioned:   Special GIFT for my listeners     Links and resources to connect with Laurie-Ann: Grab the FREE resource Go from Unknown to Visible  Follow me on Instagram https://www.instagram.com/laurieann.murabito For more about me and what I do, check out my website at https://www.speakandstandout.com