American publicly traded technology company based in Hollywood, Los Angeles, California
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What happens when a leader decides they're done leading? In this episode, Bob and Josh tackle one of the most uncomfortable topics in technical leadership: stepping down from a leadership role. Whether you're the one considering walking away from the org chart, or a team member just told you they want out, this conversation is for you.Bob shares his personal story of transitioning from a senior development leadership role at iContact to an agile coaching position—a move that required navigating salary adjustments, title changes, and the inevitable shift in organizational perception. He credits his boss Ralph Kusuba for handling the conversation with grace and business acumen, recognizing Bob's value beyond just his title.The hosts draw an important distinction between organizational leadership (titles, org charts, formal authority) and leadership as a way of being (influence, modeling great teammate behavior, cultural contribution). While you can step away from the former, Bob argues you can never truly abdicate the latter—and he'd "smack you with your own hat" if you tried.They also explore how to recognize when someone has genuinely reached their limit versus when they're just hitting a sticky spot that coaching can help them push through. The key insight: if you're leading well, these conversations should be rare. And when they do happen, the leader's job is to find a gracious glide path—just like NFL coaches who step back to coordinator roles and become invaluable advisors to first-time head coaches. Stay Connected and Informed with Our NewslettersJosh Anderson's "Leadership Lighthouse"Dive deeper into the world of Agile leadership and management with Josh Anderson's "Leadership Lighthouse." This bi-weekly newsletter offers insights, tips, and personal stories to help you navigate the complexities of leadership in today's fast-paced tech environment. Whether you're a new manager or a seasoned leader, you'll find valuable guidance and practical advice to enhance your leadership skills. Subscribe to "Leadership Lighthouse" for the latest articles and exclusive content right to your inbox.Subscribe hereBob Galen's "Agile Moose"Bob Galen's "Agile Moose" is a must-read for anyone interested in Agile practices, team dynamics, and personal growth within the tech industry. The newsletter features in-depth analysis, case studies, and actionable tips to help you excel in your Agile journey. Bob brings his extensive experience and thoughtful perspectives directly to you, covering everything from foundational Agile concepts to advanced techniques. Join a community of Agile enthusiasts and practitioners by subscribing to "Agile Moose."Subscribe hereDo More Than Listen:We publish video versions of every episode and post them on our YouTube page.Help Us Spread The Word: Love our content? Help us out by sharing on social media, rating our podcast/episodes on iTunes, or by giving to our Patreon campaign. Every time you give, in any way, you empower our mission of helping as many agilists as possible. Thanks for sharing!
The return-to-office debate has been hijacked by the wrong conversation. In this episode, Josh and Bob cut through the noise to reveal what's really driving RTO mandates—and it's not what most leaders will admit.There are two clouds hovering over every in-office decision: the Control Cloud and the Innovation Cloud. The Control Cloud is about distrust, micromanagement, and leaders who feel uneasy when they can't physically see butts in seats. The Innovation Cloud is about something entirely different—creating the conditions where teams can do their absolute best work together.Drawing from decades of experience building high-performing teams at companies like iContact, Teradata, and EMC, Josh and Bob make the case that co-located teams aren't just a preference—they're an innovation multiplier. They share stories of conference rooms turned into collaboration bootcamps, cube walls torn down with power drills, and the simple magic of a room erupting in applause when someone moves a sticky note to "Done."But this isn't about forcing people back to the office for control. It's about understanding what gets lost when we optimize purely for individual convenience over team collaboration. The watercooler conversations. The yelps from a frustrated tester that bring immediate help. The face-to-face tension that drives real innovation.Josh, who has debated this question with himself for fifteen years, finally lands on an answer: if he were building a team from scratch today, he'd build a co-located team of collaborative problem solvers. Not because remote can't work, but because the magic of true team collaboration is worth the commute.The question isn't whether you should return to office. The question is: which cloud is driving your decision? Stay Connected and Informed with Our NewslettersJosh Anderson's "Leadership Lighthouse"Dive deeper into the world of Agile leadership and management with Josh Anderson's "Leadership Lighthouse." This bi-weekly newsletter offers insights, tips, and personal stories to help you navigate the complexities of leadership in today's fast-paced tech environment. Whether you're a new manager or a seasoned leader, you'll find valuable guidance and practical advice to enhance your leadership skills. Subscribe to "Leadership Lighthouse" for the latest articles and exclusive content right to your inbox.Subscribe hereBob Galen's "Agile Moose"Bob Galen's "Agile Moose" is a must-read for anyone interested in Agile practices, team dynamics, and personal growth within the tech industry. The newsletter features in-depth analysis, case studies, and actionable tips to help you excel in your Agile journey. Bob brings his extensive experience and thoughtful perspectives directly to you, covering everything from foundational Agile concepts to advanced techniques. Join a community of Agile enthusiasts and practitioners by subscribing to "Agile Moose."Subscribe hereDo More Than Listen:We publish video versions of every episode and post them on our YouTube page.Help Us Spread The Word: Love our content? Help us out by sharing on social media, rating our podcast/episodes on iTunes, or by giving to our Patreon campaign. Every time you give,...
Noticias de Astronomía y Exploración del Espacio – DICIEMBRE 16, 2025. En este programa presentamos, comentamos y explicamos dos o tres noticias astronómicas y de exploración del espacio que fueron dadas a conocer en la semana, y que nos parecieron de particular relevancia e interés. Además, Pablo Lonnie Pacheco, de “Cielos Despejados,” nos presenta sus efemérides astronómicas. Esta semana: + 0) Terminan la construcción del telescopio espacial Nancy Grace Roman. https://phys.org/news/2025-12-nancy-grace-roman-telescope.html https://www.jpl.nasa.gov/news/nasa-completes-nancy-grace-roman-space-telescope-construction/?utm_source=iContact&utm_medium=email&utm_campaign=1-nasajpl&utm_content=media-nancygrace20251204 + 1) JWST observa la supernova más lejana hasta el momento. https://www.sci.news/astronomy/webb-earliest-known-supernova-explosion-14414.html https://phys.org/news/2025-12-jwst-supernova-million-years-big.html https://science.nasa.gov/missions/webb/nasas-webb-identifies-earliest-supernova-to-date-shows-host-galaxy/ https://www.aanda.org/articles/aa/full_html/2025/12/aa56580-25/aa56580-25.html https://www.aanda.org/articles/aa/full_html/2025/12/aa56581-25/aa56581-25.html + 2) Imágenes directas de cómo explota una nova. https://phys.org/news/2025-12-images-stars-real.html https://news.gsu.edu/2025/12/05/close-up-images-show-how-stars-explode/ https://www.nature.com/articles/s41550-025-02725-1
This episode is brought to you by Boulay, the industry standard for Quality of Earnings, tax, and audit services, serving search fund entrepreneurs for 20+ years*This episode is brought to you by Oberle Risk Strategies: Insurance Broker and Insurance Due Diligence Provider for Search Funds and Other Small-to-Medium-Sized Businesses * Aaron Houghton is a serial entrepreneur, having launched more than 10 companies in his career, with the most famous arguably iContact, an email and marketing automation tool that he sold for $170M prior to his 30th birthday. Among countless other accolades, Aaron was selected as an E&Y Entrepreneur of the Year in 2008, and was listed to Inc Magazine's 30 Under 30 list in 2010. He now spends his time running Dory, a company that helps high performers under high levels of stress optimize their performance.In Aaron's words, his "success came with the hidden costs of long-term stress including panic attacks, debilitating anxiety, burnout, and mental breakdown”. We dig into the psychological realities of entrepreneurship quite deeply in our discussion today, and discuss how his struggles led to a five-year study of how entrepreneurs manage stress, and the tools & techniques they can utilize for achieving high performance while maintaining mental and physical health.
Noticias de Astronomía y Exploración del Espacio – AGOSTO 12, 2025. En este programa presentamos, comentamos y explicamos dos o tres noticias astronómicas y de exploración del espacio que fueron dadas a conocer en la semana, y que nos parecieron de particular relevancia e interés. Además, Pablo Lonnie Pacheco, de “Cielos Despejados,” nos presenta sus efemérides astronómicas. Esta semana: + 0) Telescopio James Webb observa el campo ultraprofundo del telescopio espacial Hubble. https://www.sci.news/astronomy/webb-hubble-ultra-deep-field-14107.html + 1) JWST encuentra posible planeta alrededor de Alfa Centauri A. https://skyandtelescope.org/astronomy-news/alpha-centauri-might-have-a-planet-webb-telescope-finds/ https://phys.org/news/2025-08-evidence-planet-closest-sun-star.html https://www.jpl.nasa.gov/news/nasas-webb-finds-new-evidence-for-planet-around-closest-solar-twin/?utm_source=iContact&utm_medium=email&utm_campaign=1-nasajpl&utm_content=media-webb20250807 https://arxiv.org/abs/2508.03812 https://arxiv.org/abs/2508.03814 + 2) Encuentran hoyo negro más masivo hasta ahora https://www.sci.news/astronomy/cosmic-horseshoe-black-hole-14122.html https://phys.org/news/2025-08-billion-solar-masses-cosmic-horseshoe.html https://ras.ac.uk/news-and-press/research-highlights/most-massive-black-hole-ever-discovered-detected https://academic.oup.com/mnras/article/541/4/2853/8213862?login=false
Many SaaS founders struggle with go-to-market (GTM) strategy, often underestimating how it impacts valuation and exit potential. In this episode, growth expert Ryan Allis—Founder of iContact and SaasRise—joins Mike Lyon to break down some key GTM tactics that SaaS companies can use that may help to accelerate growth, avoid plateaus, and position themselves for high-multiple exits.Securities offered through Vista Point Advisors, member FINRA/SIPC. This has been provided for informational purposes only and should not be considered as investment advice or a recommendation. It is not intended to address all circumstances that might arise. The views expressed herein may change at any time subsequent to the date of issue. Opinions contained herein should not be interpreted as a guarantee of future results. Outcomes will vary depending on individual circumstances. Any examples used in this material are generic, hypothetical and for illustration purposes only. Testimonials from past clients may not be representative of the experience of other clients and there is no guarantee of future performance or success. Clients are not compensated for their comments.
Peter Von Panda reviews the iContact Camera Pro—a webcam designed to help you maintain eye contact during virtual meetings by positioning the camera at screen-center. While the concept is appealing, Peter dives into the pros and cons, from the handy pivoting arm to the frustrating limitations like lack of tilt flexibility, absence of a privacy cover, and no recording indicator light. Is it worth the wait and the high price, or do other center-screen webcams offer better value? If you're looking to enhance connection on video calls, listen in to see if the iContact Camera Pro is the right fit for you. ▶ Get this product here: https://icontactcamera.com/products/i... ▶ Get center cam here: https://geni.us/HRLcD ---------- LET'S TALK ABOUT LIVING BETTER: ▶ Podcast: https://geni.us/FtGAT4 ▶ My Amazon Store: https://www.amazon.com/shop/petervonp... ---------- IF YOU'D LIKE TO SHOW SOME LOVE: ▶ Buy My Book: https://geni.us/qwbZAE ▶ Become A Channel Member: https://geni.us/AA3Jk ▶ Patreon: / petervonpanda ▶ Merch: https://petervonpanda.storenvy.com/ ▶ Free Panda Group: https://panda-research-institute.mn.co FOLLOW MY OTHER SOCIAL MEDIA PLATFORMS: ▶ Instagram: / petervonpanda ▶ Facebook: / petervonpanda
Are you a SaaS founder dreaming of scaling your company from $1 million in Annual Recurring Revenue (ARR) to a $100 million exit? Well, you're not alone! In this episode of the Grow Your B2B SaaS Podcast, host Joran Hofman talks with Ryan Allis, the CEO and founder of SaasRise, to explore how to achieve just that. Ryan has a proven track record, having built iContact from zero to $50 million in ARR and selling it for $169 million. Now, through SaasRise, Ryan helps other SaaS founders build their businesses with expert guidance, coaching, and digital ad agency services. If you're looking to take your B2B SaaS business to the next level, this episode is packed with valuable insights to guide you on your journey. Key Timestamps (0:52) - Guest Introduction (1:29) - Should SaaS Founders Aim for an Exit? (2:38) - How to Achieve Nine-Figure Exits (2:41) - Bootstrapping vs. VC Funding (3:32) - The Importance of Bootstrapping (4:19) - Building Revenue Before Seeking Investment (4:39) - Mistakes SaaS Companies Make (5:01) - Effective Ways to Grow a SaaS Business (5:35) - Importance of Outbound Marketing (6:22) - Importance of Community for SaaS Founders (7:24) - Specific Forums for SaaS Growth (7:53) - Introduction to the SaaS Growth System (8:51) - Unit Economics and Customer Value (9:29) - Critical Metrics for SaaS Founders (10:24) - Calculating Customer Lifetime Value (LTV) (11:07) - Determining Target Customer Acquisition Cost (CAC) (11:49) - Importance of Paid Customer Acquisition (12:19) - Outbound Reach and Advertising (12:42) - Acquiring Customers Below Target CAC (13:09) - Outbound Marketing Strategies (14:18) - Educating the Market Proactively (14:33) - Creating a Comprehensive Lead List (15:54) - Utilizing Lead Lists for Marketing (16:21) - Creating Matched Audiences for Ads (16:52) - Email Sequences and Brand Omnipresence (17:34) - Transitioning to Warm Email Lists (19:54) - Importance of a Comprehensive Lead List (22:47) - Importance of Market Education (23:28) - Efficient Sales and Marketing Spend (24:12) - Providing Value in Content (24:23) - Creating Content and Distribution (25:09) - Building a SaaS Content Machine (25:39) - Importance of Founder-Led Content Creation (26:07) - Distribution Formats for Content (26:34) - Calculating Content Impressions (27:12) - Content Impressions and Growth (27:37) - Measuring Content Impressions (29:26) - Recap of the Content Strategy (30:17) - Content Creation Process (31:21) - Scaling and Building a Team (32:55) - Key Team Members for Scaling (33:33) - Building a System That Operates Without You (35:36) - Preparing for an Exit (35:47) - Steps for Scaling and Exiting (36:12) - Raising Capital and Timing (37:13) - Risks of Raising Capital Too Soon (38:00) - Building Revenue and Systems Before Raising Capital (38:46) - Guidelines for Series A and B Funding (39:59) - The Path to a Successful SaaS Exit (40:15) - Preparing for an Exit (41:12) - Working with M&A Advisors (42:10) - Professional Investment Banks for Exits (43:08) - Maximizing Exit Value with Investment Banks (43:39) - Benefits of Working with Investment Banks (44:24) - Final Advice for SaaS Founders (44:49) - Starting Out and Growing Initial Revenue (47:14) - Contact Information for Ryan Allis
We explore the trends and insights of the cruise sector from 2023 with Andy Harmer, Managing Director CLIA UK & Ireland following release of the latest research.Upshot – there's a lot of ships with cabins to fill! And cruising numbers for 2023 are upIn the latest research from The Cruise Lines International Association (CLIA), travelers from the UK and Ireland embarked on 2.3 million cruise vacations, exceeding the previous record:The total number of cruises taken rose from 1.7 million in 2022.The Mediterranean remained the top choice for UK and Ireland cruise-goers, with 35% traveling there, followed by 29% to Northern Europe and 12% to the Caribbean among the top three destinations in 2023.Exploration destinations saw a significant 53% increase in passenger numbers.The average age of cruisers from the UK and Ireland dropped to 55.1 years in 2023, down from 56.1 in 2022.The average cruise duration extended to 10.1 days, up from 9.8 days the previous year.28% of cruisers were part of larger multigenerational groups, spanning three or more age categories.Before setting sail, 65% of passengers enjoyed a pre-cruise stay at their departure location, while 52% extended their stay after their cruise. For more details on the research visit one of the following resources.https://www.travelandtourworld.com/news/article/cruise-lines-international-association-industry-surges-as-uk-and-ireland-hit-new-high-with-2-3-million-voyages/?utm_source=iContact&utm_medium=email&utm_campaign=travel-and-tour-world&utm_content=https://www.seatrade-cruise.com/ports-destinations/clia-mmgy-travelzoo-present-research-uk-ireland-cruisinghttps://cruising.org/en-gb/news-and-research/press-room/2024/april/latest-data-shows-uk-and-ireland-cruise-industry-continues-to-engage-entice-and-innovateListen to more episodes of the hospitality industry podcast Travel Market Life and subscribe for the latest news at http://travelmarket.life/ Follow us on LinkedIn for more thought-provoking content: https://www.linkedin.com/company/travel-market-life/ Do you have a story to share about technology, digitalisation or culture changes within the hospitality and travel industry? We'd love to hear what your company is doing and the impact it is having. Please contact us through http://travelmarket.life/
In this third episode of "The Bottom Line" Season 1, Caleb Kline sits down with David, a seasoned entrepreneur and co-founder of Techstars, a renowned startup accelerator. With a wealth of experience under his belt, David shares anecdotes from his journey through the startup world, reflecting on the highs and lows of building successful ventures like Pinpoint Technologies, iContact.com, and Earfeeder.
The Top Entrepreneurs in Money, Marketing, Business and Life
Ryan Allis launched iContact when he was 18. He made $15m cash when he exited in 2011 for $169m. He shares his negotiation with Salesforce Marc Benioff, how he found 10 profitable acquisition channels, 70,000 customers, and broke $50m in revenues. Will he buy it back for $1 one day?
In this episode of the Catherine B. Roy Show, join us for an insightful conversation with Hank Hoffmeier, the Digital Marketing Infotainer and Senior Manager of Marketing Operations at iContact and Kickbox. With over 25 years of experience in sales and marketing, Hank brings a wealth of knowledge to the table. Discover the pivotal role of Email Marketing in business growth, uncover little-known facts about email marketing, and explore the intersection of artificial intelligence with email marketing. Hank makes marketing both enjoyable and effective, so tune in to gain valuable insights that can transform your digital marketing game. Don't miss this episode filled with tips, strategies, and the latest trends in the ever-evolving world of digital marketing.Connect with Hank HERE and HEREWORK WITH MECOACHES, CONSULTANTS, ENTREPRENEURS & BUSINESS OWNERS if you are ready to step into your power, do what you love, and make your dream business flourish◉ Book a free call with me:☎ http://bit.ly/StrategySessionWithCatherineDownload LinkedIn Decoded eBook: https://www.lhmacademia.com/Visit https://linktr.ee/catherinebroy for more
This episode is a conversation with Clinton Cohen, CEO of iContact, a BPO in South Africa. We talk about South Africa as announcers destination. And we also share our thoughts on the state of AI in the outsource industry. To learn more about iContact, here's a link to their website: https://www.icontactbpo.com/To learn more about Clinton Cohen, here's his LinkedIn Profile: https://www.linkedin.com/in/clinton-cohen/To learn more about the host, John Walter, here's a link to his LinkedIn profile: https://www.linkedin.com/in/jowalter/
The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
Hank is an author, speaker, podcast host and Sr. Manager of Client Solutions at iContact, a Ziff Davis company. With a passion for all things digital and social, combined with more than 20 years of experience in sales and marketing, he has been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful. Questions for Hank? - Click Here
Artículo de Glen Allsopp 16 empresas dominan los resultados de Google: https://detailed.com/google-control/ Por primera vez en 2016 Glen analizó las grandes empresas están detrás de miles de marcas de los supermercados. Con la llegada de la IA y gracias a Semrush… Prueba Semrush gratis 14 días: https://borjagiron.com/semrush Herramienta SEO gratis Ahrefs: https://borjagiron.com/ahrefs XOVI: https://borjagiron.com/xovi 25 Mejores herramientas con Inteligencia Artificial https://borjagiron.com/mejores-herramientas-inteligencia-artificial/ Mejores buscadores con Inteligencia Artificial https://borjagiron.com/mejores-buscadores-inteligencia-artificial/ Las 16 compañías en este informe están detrás de al menos 562 marcas individuales que reciben tráfico de Google cada día. 3.700 millones de clics del motor de búsqueda cada mes. Un promedio de 6.5 millones de clics mensuales por sitio. Analizando webs como Esquire, Elle, Cnet o Mayoclinic podremos aprender cómo hacen SEO que funciona. Vemos que aparecen en los primeros resultados en el 84% de las búsquedas. Claves: Autoridad y relaciones. Nos quedan las migajas.Cada vez más difícil.Mercado inglés.Monetizar no por anuncios es mejor opción.Crea newsletter. Ideas: 1: Firstfinds: No es su sitio típico de revisión de productos, ya que los usuarios pueden votar sobre elementos ( similares a Reddit ) y las páginas individuales a menudo contienen poco más que un enlace y un titular. 2: Vogue generó 100.000 suscriptores en su newsletter dando cobertura a un solo evento 3: Certificados en los pie de página de sitios de salud. 4: Prueba social en las cabeceras. 5: Ziff Davis es la compañía detrás de la plataforma SEO, Moz ( técnicamente su marca iContact realizó la adquisición ). ¿Quieres que traduzca y enumere las estrategias que han analizado y que mejor funcionan del artículo en un próximo episodio? Comparte y recomienda el podcast. Deja un comentario en ivoox. Dale a me gusta en ivoox. Deja 5 estrellas si me escuchas desde Spotify o Apple Podcast. Si veo interés lo crearé. Únete a la comunidad de Emprendedores: https://borjagiron.com/comunidad Recuerda suscribirte al podcast para no perderte el resto de noticias, novedades, trucos y tendencias del mundo del SEO. Si te ha gustado comparte el episodio, dale a me gusta, deja 5 estrellas o comenta el episodio. Me ayudarás a seguir creando episodios completamente gratis. También puedes acceder al curso de SEO desde https://triunfacontublog.com Soy Borja Girón, has escuchado el podcast SEO para Google, nos escuchamos en el próximo episodio.
No one wants a bag of crap on their doorstep. If you're thinking about email marketing in the wrong ways, you're essentially delivering bags of crap to people's virtual doorsteps. No bueno. Luckily, we have the Senior Manager of Client Solutions at iContact, Hank Hoffmeier, on the podcast to talk shop with CEO and Little Bird Momma, Priscilla McKinney about the top things people are doing wrong with email marketing. Your hazard lights will be flashing. Your red flags will go up left and right. More than a few lightbulbs will go off. After all, you don't know what you don't know. Do you have a thing or two to learn about: Automation? Segmentation? Split Testing? If your answer was yes, yes, and more yes then you're not alone. The world of email marketing is constantly shifting. We all have to keep our eyes and ears to the ground. Hank's bottom line? Simplify everything. Don't overthink it. There are certain things that need to be checked off your list, like email authentication, sender policy framework (SPF), and Domain Keys Identified Mail (DKim). But there are also important strategic elements to consider, like a cadence that works for your audience (not for you!), and providing value with each and every email. As Hank says, “Stop thinking about it from a marketer's perspective.” You have to think about email marketing from your client's point of view. For more from Hank, download his freemium 501 Examples of Good and Bad Subject Lines. Shoutout to our sponsors Fieldwork and CloudResearch! If you're ready to get your social media act together, you might consider our 12-week Social Influence course. We would be happy to discuss what digital transformation could look like for your team! On the hunt for powerful content marketing and strategy resources? Come under our wing.
The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
Hank is an author, speaker, podcast host and Sr. Manager of Client Solutions at iContact, a Ziff Davis company. With a passion for all things digital and social, combined with more than 20 years of experience in sales and marketing, he has been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful. Questions for Hank? - Click Here
Are entrepreneurs born or made? It can be a combination of both. Some of you might have a distant memory of your younger self mowing the lawn, selling some cookies or lemonades, or shoveling pathways to earn a few bucks. Out of our young mind's understanding, these little things are acts of entrepreneurship. As we grow older and gain knowledge, we may pursue further studies and hone our skills. Can you be an entrepreneur with a purpose in mind? Definitely YES! This is what PoP's guest, Ryan Allis, is all about. Ryan has demonstrated a keen interest in business ventures from an early age -- he has done landscaping for a local church, set up a computer business, and become a web designer. And as Ryan went to university, he explored more areas and met new people, and this is where he recognized the endless possibilities and opportunities ahead of him. Ryan is now the Chairman of Hive. His purpose on this planet is to build a global community of leaders committed to creating a better world. He was previously a technology entrepreneur and was CEO and Co-founder of iContact and led the company with 300 employees, 70,000 customers, and $50M in annual sales. In this week's episode of People of Purpose, Tanur and Ryan will talk about his constant drive to create and be a part of the solution and help people actualize their purpose. Get to know more about Ryan Allis: ⬇️ LinkedIn Hive.org Website Lessons from my 20s These are the other key
Ryan Allis is the founder and former CEO of iContact, the email marketing company that sold for $169 million. After a short-lived stint as an angel investor, Ryan started a social enterprise and then became the Managing Partner of HeartRithm, an algorithmic trading fund that's turning money into good. During this conversation, Ryan opens up about the peaks and valleys of his journey as an entrepreneur, what it means to be a heart-centered leader, and why he's bullish on crypto. Behind His Brilliance: Loving and supportive parents Say hi to Ryan on Twitter: @ryanallis
Welcome to Web3 Frontier, I'm your host, Igor Yuzo. Web3 Frontier focuses on founders and investors helping build the future of Web3, the new internet. I am also a Core Contributor at DeFrag, a lending protocol for NFTs. You can visit DeFrag.fi for more information.In this episode, I have the pleasure of speaking with Ryan Allis, Partner at HeartRithm, a crypto quant fund. Ryan is also the publisher of Coinstack, one of the largest weekly crypto newsletters focused on institutional investors. Ryan was the CEO and Co-Founder at iContact, growing the firm to 300 employees, 70,000 customers, $50M in annual sales, and an exit for $169 million.We talk about his recent publication of a discounted cash flow model for Ethereum, on-chain analytics, deflationary properties of Ethereum, onboarding institutional investors, DeFi revolutionizing global finance, and regulations around crypto.I hope you enjoy the episode, you can subscribe to Web3 Frontier where we release a podcast every week.Contact Info:Igor YuzoTwitter @igoryuzoRyan AllisTwitter @ryanallis
In this episode, Ryan talks about how he grew iContact to 300 employees, his time at HBS, the Thesis behind HeartRithm fund, and how it never had a down month, and what crypto-currencies he would invest now, and much more!
About Rickey White and Start Inboxing: Experienced Deliverability Professional with a demonstrated history of working in the internet industry. Skilled in Reputation Management, Analytical Skills, Industry Best Practices, and well versed Can Spam and CASL. Strong communicator and thought leader. Formerly of Fuquay-Varina, NC, Rickey now resides in Orlando, FL, home of Start Inboxing, LLC. With over 12 years of experience in email deliverability he is well respected in the deliverability community. His experience includes 2 years as a deliverability expert with Merkle as well as employment with Maropost, iContact, and Contactology. Within his roles Rickey executed client vetting, deliverability consulting, reputation management and managing all ISP relations for over 9 years. He was also the lead on developing and implementing new deliverability tools to scale the monitoring and detection of issues for clients. Rickey specializes in successfully leading teams of consultants and analysts, while specializing in managing sending reputation for their high profiled clients. He is an active participant and certified facilitator in the M3AAWG working group. He is a proud father of three and has a passion for FPV Drone Racing. His other hobbies include R/C cars, trucks, boats, and fishing. When Rickey isn't facilitating, parenting, or enjoying his hobbies, he is looking for ways to grow his brand. He loves molding new talent and exploring new aspects of his industry.
CX Passport heads to the African continent for the first time with Clinton Cohen of iContact.You'll hear about how South Africa is exploding as a BPO destination. Learn about how the heart of the people of the South African culture provides a fantastic source of talent.Get to know about impact sourcing and how the provision of a living wage lifts not just the employee but the overall community. Let's not stop there...learn about Plettenberg Bay with leaping whales and beautiful beaches. And find out just what the heck a Boerewors roll is!Hosted by Rick Denton, CX Passport guides you through a conversation on customer experience and travel.Episode resources:Clinton Cohen: www.linkedin.com/in/erinsheehaniContact: www.icontactbpo.com/
This week on Marketing O'Clock, email marketers will want to unsubscribe from Apple's Mail Privacy Protection feature. Twitter finally releases the Twitter Blue subscription service, and we break down all the cool (and uncool) new features. Plus, Moz is acquired by iContact and we take a look at the effects of the June 2021 Core Update.
Edge of the Web - An SEO Podcast for Today's Digital Marketer
On this week's roundup of News from the EDGE, Erin Sparks and Wix's Mordy Oberstein finally (yeah, our studio lost internet) get to cover the digital marketing and SEO news of the week. We dove into a number of items, including: [00:04:28] iContact acquires Moz. We're saddened by the end of an era. [00:08:39] Google says that they don't rank website pages differently than blog posts. Really? [00:15:47] June 2021 Core Update has rolled through. Another one is coming in July!
Each week, Eric, Jason and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google My Business, social media, email marketing, websites, online advertising and more.Washington Post Article-Fake reviews on medical help impacting Google, Yelp, and directory sites.Moz acquired by iContact.Google eliminating short name ending.“See what's in store” Should you include local inventory ads?Should you go back and respond to old reviews?How do you respond to negative business reviews online?Should I add related categories to my GMB listing so I rank for those terms?Will Google show the GMB listing for a service area business or only for physical location and pin on the map?Does a physical location outrank a service area business on Google?How and when should you merge or rename a GMB listing for a new company at the same physical location?How should a young business in a competitive market do SEO?How does changing the name of your business or DBA affect your local GMB ranking?Should we always geo-tag photos?How do I make citations for business with multiple locations?How can I claim a business listing that is inside a business listing, such as a store inside a hotel?What are your suggestions to get a listing with the wrong name corrected?What is your stance on coworking spaces for Service Area Businesses?For schools that hold classes throughout the US, do I create a separate listing for each city or class; or do I keep adding new addresses to one GMB listing?How can I get a postcard to verify change of address at new location?How do you deal with a filtered GMB listing?Links mentioned in this session are available on our website at https://localmarketinginstitute.com
Mike's Links:Speaking Pitches for LocalU August 3 - LocalU.org -https://localu.org/speaking-pitches/The Englishman trying to save American bookstores from Amazon via Benedict Evans on Twitter - https://twitter.com/benedictevans/status/1400376779676790787?s=12Resisting Amazon: An Interview with Author and Bookstore Owner, Danny Caine - Miriam Ellis va NearMedia.co - https://www.nearmedia.co/resisting-amazon-raven-bookstore/New York State to Revolutionize Antitrust - Matt Stoller via Substack - https://mattstoller.substack.com/p/new-york-state-to-revolutionize-antitrustMoz acquired by iContact, a subsidiary of J2 Global - SearchEngineLand.com - https://searchengineland.com/moz-acquired-by-icontact-subsidiary-of-j2-global-349273Google Won't Remove Negative Reviews That are Constantly Updated - Joy Hawkins - Local University - https://localu.org/updated-reviews-google/Google My Business (GMB) Deprecates ShortNames - Ben Fisher - Local University - https://localu.org/google-my-business-gmb-deprecates-shortnames/Google Adds Label - New On Google - Joy Hawkins - Local University - https://localu.org/google-my-business-adds-labels-for-new-listings/Mary's LinksAmazon, Google and Facebook will be hit hard by the G-7 tax deal. Here's how they responded - https://www.cnbc.com/2021/06/07/g-7-tax-deal-amazon-google-and-facebook-respond-.html - CNBC.com8 Ways to Champion Animals in Your Local Business Marketing Strategy - Miriam Ellis - Moz.com - https://moz.com/blog/champion-animals-in-local-seoIf You're Not Using the Products Feature in GMB, You're Missing Out!- Darren Shaw - Whitespark.ca - https://whitespark.ca/blog/gmb-products-feature/
Last Week in Local: Local Search, SEO & Marketing Update from LocalU
Mike's Links:Speaking Pitches for LocalU August 3 - LocalU.org -https://localu.org/speaking-pitches/The Englishman trying to save American bookstores from Amazon via Benedict Evans on Twitter - https://twitter.com/benedictevans/status/1400376779676790787?s=12Resisting Amazon: An Interview with Author and Bookstore Owner, Danny Caine - Miriam Ellis va NearMedia.co - https://www.nearmedia.co/resisting-amazon-raven-bookstore/New York State to Revolutionize Antitrust - Matt Stoller via Substack - https://mattstoller.substack.com/p/new-york-state-to-revolutionize-antitrustMoz acquired by iContact, a subsidiary of J2 Global - SearchEngineLand.com - https://searchengineland.com/moz-acquired-by-icontact-subsidiary-of-j2-global-349273Google Won't Remove Negative Reviews That are Constantly Updated - Joy Hawkins - Local University - https://localu.org/updated-reviews-google/Google My Business (GMB) Deprecates ShortNames - Ben Fisher - Local University - https://localu.org/google-my-business-gmb-deprecates-shortnames/Google Adds Label - New On Google - Joy Hawkins - Local University - https://localu.org/google-my-business-adds-labels-for-new-listings/Mary's LinksAmazon, Google and Facebook will be hit hard by the G-7 tax deal. Here's how they responded - https://www.cnbc.com/2021/06/07/g-7-tax-deal-amazon-google-and-facebook-respond-.html - CNBC.com8 Ways to Champion Animals in Your Local Business Marketing Strategy - Miriam Ellis - Moz.com - https://moz.com/blog/champion-animals-in-local-seoIf You're Not Using the Products Feature in GMB, You're Missing Out!- Darren Shaw - Whitespark.ca - https://whitespark.ca/blog/gmb-products-feature/
Outsourcing podcast Get the full show notes for this outsourcing podcast here: outsourceaccelerator.com/336 iContact Derek Gallimore talks with Clinton Cohen, CEO of iContact. Based in South Africa, the company provides customer service, back office, and sales solutions to clients in the United States. South Africa was recently named the most favorable outsourcing destination this year by Ryan Strategic Advisory. In this episode, Derek and Clinton share insights on the BPO industry in South Africa, the challenges and opportunities that arose during and after the lockdowns, and how iContact plays its role in working with their clients in outsourcing. References: iContact Email: info@icontactbpo.co.za https://ryanadvisory.com/south-africa-is-2021s-most-favored-offshore-cx-delivery-location/ Outsource Accelerator Start Outsourcing Outsource Accelerator can help you transform your business with outsourcing. Get in touch now, or use one of the resources below. Business Process Outsourcing Get a Free Quote - Connect with 3 verified outsourcing experts & see how outsourcing can transform your business Book a Discovery Call - See how Outsource Accelerator can help you enhance your company's innovation and growth with outsourcing The Top 40 BPOs - We have compiled this review of the most notable 40 Business Process Outsourcing companies in the Philippines Outsourcing Calculator - This tool provides you with invaluable insight into the potential savings outsourcing can do for your business Outsourcing Salary Guide - Access the comprehensive guide to payroll salary compensation, benefits, and allowances in the Philippines Outsourcing Accelerator Podcast - Subscribe and listen to the world's leading outsourcing podcast, hosted by Derek Gallimore Payoneer - The leading global B2B payment solution for the outsourcing industry About Outsource Accelerator Outsource Accelerator is the world’s leading outsourcing marketplace and advisory. We offer the full spectrum of services, from light advisory and vendor brokerage, though to full implementation and fully-managed solutions. We service companies of all sectors, and all sizes, spanning all departmental verticals. Outsource Accelerator’s unique approach to outsourcing enables our clients to build the best teams, access most flexible solutions, and generate the best results possible. Our unrivaled sector knowledge and market reach means that you get the best terms and results possible, at the best ALL-IN market-leading price - guaranteed. About Derek Gallimore Derek’s blend of extensive international business and travel experience means that outsourcing came relatively naturally to him. Derek has been in business for over 20 years, outsourcing for over seven years, and has lived in Manila, Philippines – the world’s outsourcing capital – for over five years. Outsourcing is one of the biggest game-changing opportunities presenting both business, and the world today! Derek is passionate about spreading this message and encourages as many people to properly investigate the possibilities. Book a call with the OA team now -> https://www.outsourceaccelerator.com/meet-consult/
The often overlooked “second funnel” that is invisible to the naked eye… Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up everybody. Welcome back to the Marketing Secrets podcast. Today we're going to talk about what I call The Often Overlooked Second Funnel That's Invisible to the Naked Eye. We also call these Follow-Up Funnels, and I'm going to show you guys a really cool case study about how I basically made $16 and 49 cents for every $1 we made inside of our actual funnel. That is the power of Follow-Up Funnels. All right, everybody. So you've probably heard me talk about Follow-Up Funnels before, but I want to tell you just kind of the history behind this and why it's important and what you should do, and a whole bunch of other cool stuff. So when I first got started on online marketing way back in the day, back then everyone used to use email auto responders, which... We still use variations of those today, but I remember when it came out and what would happen is that you had... Someone would subscribe to your email list and then you'd write a pre-written out email sequence. Right? So, what we used to do back in the day when I first got started was I was like, "Sign up for my free five day eCourse." That was the thing everyone did. Everyone had a free five day eCourse. So, someone would opt in and then they give you the email address. Then the Follow-Up Funnel was a five day email course. Day number one, you'd be like, "Here's this first thing, second thing, third thing, fourth thing, fifth thing." And the fifth day, you'd ask them to buy the thing you were trying to sell. That's how this thing first started for me. Then I remember, fast forward, who knows, a year or two later, I was hanging out with a guy named Matt Bacak and Matt told me at the time, I can't remember exactly what it was, but it was something like... He was like, "Yeah, I sat down and wrote out 600 emails. I built an email sequence. So if someone joins my list, they get an email everyday for 600 days, or something." I was like, "Holy cow." That's insane. Imagine, if I just did that once, I write this huge sequence and then put people through it, I'll never have to worry about writing emails again. I'll just add people to my list. That was my thought. So then I started trying to write a huge Follow-Up Funnel like that, a huge email sequence. And I got five days in and I was like, "I want to die. This is really, really hard." So I stopped. And then over the next two decades of my career I tried so many times to start one. I'd start writing one and then I get tired and then I write it and then... I remember one time I wrote it and I put all inside of GetResponse, excuse me, it's Aweber. First I wrote a, I don't know, 20 emails sequence and Aweber and I was going to keep adding to it. And so I built it out. I started adding my list and then Aweber canceled my account. And I was like, "What the dump." I was so mad. And so, then I went over and I rebuilt the entire sequence in Getresponse, but I was going to import my same list. I couldn't do the same emails. I had to rewrite the entire thing. So, I spent like two weeks rewriting that same email sequence then imported my list. They start getting emails. And within like two days, Getresponse canceled my account. I was like, "I'm going nuts." IT's like, "I can't keep doing this." And so I gave up on it again. And then ClickFunnels came out. One of the powerful things about Clickfunnels is when you build out your, your follow-up sequence, you can plug in any SMTP. So that's basically, you can plug in, send grid or you can plug in Amazon S3 emails, you can plug in... And there's a bunch of ones you can plug in. So that way, one of the reasons why we did that, because I had had so many headaches where we had launched an email sequence and our emails software shut us off and he'd go rebuild it. It was a nightmare. Whereas in ClickFunnels, let's say you, you build out your sequence, you upload a list of customers and start getting an email sequence. Let's say, SendGrid shuts you down. You can just plug into different SMTP and the emails keep going and you won't lose a beat. We built that because I was like, "That's how I need for myself because I don't want to write these again." So we did that, the initial email sequence that probably, I don't know, 10 or 12 days. And then that's all I ever got to. And about that time when we launched this in features, Clickfunnels. We need a name for it. Is it an auto-responder sequence? Is it marketing automation? What is the... We need a name. And we kept trying back and forth. And this was before Funnel Hacking Live 2017. We need a name for this, what's it called? And I remember Stephen Larson's here in the office and he was like super stressed out. "I'm trying to figure out this name, I'm trying to figure out this name." And I think he totally went and he prayed in the corner, something. Came back two minutes later, he's like, "What about follow-up funnels?" I was like, "Oh my gosh, that's what this is. Like someone comes in, they give you your email address. They go through normal funnel and then they're added to your follow-up funnel. You follow up with them, you take them through a sequence." And so we built followupfunnels.com and that became the thing and that became the branding. And so ever since 2017 now, so at 21… no not 21 years, four years. Four years, I've been calling them Follow-up Funnels. And so for me, that's what it is, you have your funnels and then your follow-up funnels. And so, it was interesting as I was writing the DotCom Secrets book, actually, prior to that, I was doing a presentation for Funnel Hacking Live 2017. And I actually shared this case study in the DotCom Secrets book. I want to share with you guys right now, is I want to see like how valuable is an actual follow-up funnel. As we started looking at our funnels, how much money they make when somebody comes through a book funnel, right. And looks through that revenue and then said, "Okay, over the next 30 days from our email follow-up funnel, how much money do we make?" We started looking at the math and the numbers and what was crazy in the snapshot I took, this was 2017. I think it was December of 2016. I took the snapshot. And what was crazy is that for every $1 that we made inside of an actual funnel from a book funnel or a webinar funnel, whatever it was, every $1 remains side of a funnel within 30 days made $16 and 49 cents through our followup funnel. What? What the dump, right? If you guys never heard me say that expression before, it's a weird one. I had a friend in college who used to always say, "What the dump" and it's stuck, and it's weird. I don't know, but you're getting it today. So, I was like, "What the dump? That's amazing. That's for every $1 I put in, I get $16 and 49 cents back out. It doesn't make any sense." And it started getting me really excited about the concept of follow up funnels. And so for years I sat down and kept like mapping out, “Okay I’m going to write, I'm going to build...” You know, not like a Matt Bacak, 600 email sequence. I want to build a sequence that goes through all my core offers, my products and something that's kind of... I start looking at that. And so we started sitting down and building one out and every time I tried to build out, I got so big. I was like, "It's going to be 50 emails, 60 emails." And I get stressed out. And I was like... Anyway, I'm sure you guys have gone through that. It's kind of overwhelming and stressful. But finally last year during COVID, I was like, "All right, we're building this thing out. And so we sat down and I mapped out, okay. If someone comes to my world, what did all the offers and the videos and YouTube videos or the podcasts websites, what are the best things that I have. What Would be the sequence I would send somebody through, like if my mom joined my list, what would I want her to have first, and second, and third? And I mapped out the sequence and the sequence ended up being about 60 emails. And then, I went through and I was like, "How am I going to write 60 emails? " That just sounds like pain. I want to die just thinking about it. Right. So I got out Voxer and I would Vox each email. So, I just kind of say it and I had my go and get it all transcribed and send me back the transcripts. Then from there, I'd take these, these transcripts, I could write emails a lot faster. And so, I started doing that and we started building out the sequence and it was like I said, 60 emails going over about a three month period of time. So, it wasn't every day, but sometimes it was three or four days in a row. And we'd take three days off and the back and forth. We built out this really, really cool sequence and it got it done. And then over the last 60 days or so, they slowly added people into the top of this sequence. In fact, as of Friday, we had added 1,734,577 people into this funnel. And we were getting an average overall engagement, 22%. 22% people were opening every single email, which is pretty exciting, but that was 1.7 million. And still have another, I think a million and a half that was being added in over the next, probably next 30 to 45 days being added to the top of the funnel trying to go slowly, so that all of a sudden we don't blow up our email. If you go off and start sending a million emails it just... anyway. So, we've been slowly adding these people in every single day. And as 1.7 million have gone into it, 20% open rate. And now, they're getting a sequence of 60 emails for the next three months and what's been crazy and cool and exciting is that first off, I haven't had to write an email for a long time, which is kind of nice. Second off, I'm watching this now because I have a lot of funnels, so my email sequence links people to different funnels, and then videos and podcasts episodes. So again, somethings are selling somethings are trained. Some things are free. Some things are paid, but just kind of moving them through the logical sequence of offers, of content, of things I want people to get into experience and it connects people to all these different things. And then, how it's fun is I'm watching this now. And now this is done, every single funnel across our business now is lifting. It's really crazy. Our best converting videos are more people where views are popping and they're spiking. And , it really seems like the entire company as a whole is lifting in revenue in engagement and all these things all by placing the thing in place. And it... I've been fighting this for, I mean, honestly, it's been two decades because I finally first want to do this, though I actually finally did it, excuse me. And now it's just insane watching what's happening. And we plugged in, so if someone opts into any of my funnels, anywhere at any given time, they go through that little meet. Usually someone opts in a funnel is a little mini sequence they go through for three or four days and then drops them to this big, major sequence that takes them through all of the offers in chronological order. And so we're adding again about 1000 to 2000 people a day. And actually more than that, excuse me. Pretty close to 3,500 or so, opt-ins a day are being added in his funnel as well. So it keeps growing and growing and growing. And I'm watching this now as the entire ecosystem of ClickFunnels is all rising together because of this, this funnel that's in place. And that's nice because it's 60 days long. Everybody who goes into my world is going to be getting these for the rest of time until I decide to change them or updating or tweaking. And hopefully I never will because I spent so much time and so much effort working on them. And it's just really, really cool. So a couple of things. Number one, if you've been getting a new email sequence from me, pay attention, okay. I think I'm going to eventually put this whole email sequence into a book and call it Followup Funnels. It'd be a really cool product, but right now you guys are getting it for free. So, if not, go opt into any of my forms and eventually you'll start getting it. The first email says something about marketing secrets, like "What's marketing secrets?" And so, that's the first email coming through, but it's powerful, man is blowing our business away. So, I want to share with you guys, cause I want you start thinking, now that you've been creating more things, right? You got some funnels, you got some videos, you got a podcast, you got content, you got things you're putting out there. Think about this. My thought when I was creating this follow-up funnels, "If my mom was to come to my world, what would be the first thing I'd want her to engage with? And then what's the second thing. And the third thing, and the fourth thing, I would look at this, this logical sequence of events. And then from that, that's how I wrote my email sequence. And then you get it all together. And when it's done, man there's this thing that's just literally, hand-holding all your dream customers around the logical sequencing of your content in your offers. And how powerful is that? What would that do for your business if you have that right now? I tell you for us here at ClickFunnels it is... We're already seeing this in this entire lifting across the board and it's powerful. And somebody will come to our world and like they see a webinar and that's all they know. And they see a book and they see something random, but they don't have the context of everything we're doing. So by doing this, puts everybody into a sequence where they're getting step-by-step piece by piece, the stuff we want them to understand in the order, we need them to understand them. And that's really the magic and the power. So anyway, I want to share with you guys, because I'm pumped about it. It's working. If you don't have your own follow-up funnels, now is the time to start building out, creating them, plugging into click funnels, I guess, to do it in the click funnels. So you don't risk getting shut down, which happens in pretty much every other autoresponder sequence I've ever had. In fact, I think in the slides I talked about that, because this is the very first time I told people about our follow-up funnels inside of ClickFunnels, we announced it. So, in the past Aweber shut me down six times, Getresponse four times, Icontact shut me down nine times, two and Fusionsoft two times, ActiveCampaign, two times, MailChimp should be about three times. And that's it. And so I would be careful of using any other outside responders for that reason. We have some crazy updates come in Click funnels in the very near future with our followup funnels and stuff. I think you were going to go crazy for, I can't announce that yet, but anyway, good stuff's coming. So I just want to share with you guys because it matters. It's important. It's something that I fought forever and I wish I had done this 10 years ago and just read it every year, re-tweaked it every single year, whatever that might be, but now it's done. And now it's just insane. So again, from the snapshot December, for every $1 we made inside of our, our core funnel or drive people who made $16 and 49 cents follow-up funnel which is crazy. And what I'm finding now, now I have sequences even better. Those numbers are just going up. And so I want to share with you guys, hope this helps kind of build a follow-up funnel. Inspires you, motivates you and gets you excited to build the often overlooked second funnel, that’s invisible to the Naked Eye. It's called the Follow-up Funnel. With that said, I appreciate you all. And I'll talk to you all again soon. Bye everybody.
Aaron Houghton joins me on the Quiet Time Podcast. Listen in, as he discusses creating a multimillion dollar business, and his struggles with the pressure of owning a successful business at such a young age. Aaron Houghton is a serial founder. Passionate about solving the entrepreneur mental health crisis. He is the former founder of iContact, and is currently the founder of Founders First System.
If you're not using email to get in front of your audience and followers, you are missing out on a HUGE opportunity to increase your visibility and your sales! Hank Hoffmeier is an author, speaker, podcast host, and Sr. Manager of Client Success at iContact, a j2 Global company (Efax, PCMag, Mashable, IGN, Ziff Davis, Campaigner, and more). With a passion for all things digital and social, combined with more than 20 years of experience in sales and marketing, he has been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful. A few of the things you'll learn in this 30-minute episode:Tips to make your email marketing betterWhat does KLT stand for?When and how to use a lead capture/pop-up on your siteHow to turn people off and lose an opportunity (spoiler: you do NOT want to do this)What kind of content should you include in your emails?How important are subject lines and preheaders?You can follow Hank in the following places:WebLinkedInYouTubeTwitterFacebookInstagramYou can find all the details for the upcoming "Foundations" virtual summit happening on January 16, 2021, on our site www.contentcreatorsconference.com!
This week, the gang is back to chat new gear and how NOT to promote your brand on Instagram This week's episode is brought to you by Stringjoy! Sound better, play better! www.stringjoy.com Links to this week's news: https://www.polyeffects.com/pages/beebo https://www.ehx.com/blog/electro-harmonix-launches-the-1440-stereo-looper https://dawnerprince.com/collections/effects/products/pulse https://www.plextrum.com/ https://www.blackstaramps.com/uk/ranges/ht-venue-series-mkii https://shop.fender.com/en-US/electric-guitars/other/parallel-universe-volume-ii-maverick-dorado/0176741753.html https://lauzonmusic.com/product/fender-masterbuilt-ron-thorn-meteora-white-blonde/ https://www.pitbullaudio.com/fender-kenny-wayne-shepherd-stratocaster-guitar-rosewood-transparent-faded-sonic-blue.html?gclid=CjwKCAjw0_T4BRBlEiwAwoEiAYaB20WnPwx5wvc3Y1x4x0BxZ_Yy5HWvm7rqsguAACvH1YJm3p3amBoCHPoQAvD_BwE https://intl.sterlingbymusicman.com/products/dines-signature-guitar https://www.ibanez.com/usa/products/detail/aewc10_5b_02.html?utm_source=iContact&utm_medium=email&utm_campaign=Ibanez&utm_content=https://www.ibanez.com/usa/products/detail/aewc10_5b_02.html?utm_source=iContact&utm_medium=email&utm_campaign=Ibanez&utm_content= Check out our: Threadless: https://www.threadless.com/discover/s/squaresquirrelstudios/design/the-effects-loop/ Patreon: https://www.patreon.com/TheEffectsLoop Youtube: https://www.youtube.com/channel/UCkeIa46ECFZyGEFHjLG3raA Facebook Group: www.facbook.com/groups/theeffectsloop Instagram: www.instagram.com/theeffectsloop/ Email us at theeffectsloop@gmail.com Theme Music "We Are Strong" by Marcus Gullen: https://marcusgullen.com/
Jonathan forgets to hit record. Levi invents the Leechosystem. Both of us agree that a VC's primary job is to interrupt you.
On today's episode we are talking with Lupe Garcia on the benefits to affiliate marketing. Lupe Garcia A GLANCE AT THE FIRST FEMALE FOUNDER, SELF MADE ECOMMERCE AND AFFILIATE MARKETER MILLIONAIRECareer HighlightsThe marketing agency who lead Icontact.com from startup to an exit of $169 million.Delivered a presentation that generated 1 million dollars in 40 minutes. The first woman digital coach between 07 - 2012The first women in affiliate marketing on the advertiser side to run over a billion impressions monthly.The first women to split test creative at the rate of 100 ads weekly to be split tested with a billion impressions monthly.Join the conversation.
On this podcast episode, I interview Trevor Mauch who is the founder and CEO of Investor Carrot. Investor Carrot is the #1 Real Estate Investor Website Platform for real estate investors and is used by thousands of real estate investors, wholesalers and flippers. I personally use Investor Carrot websites in my real estate business and have multiple cash buyer and motivated seller websites with Carrot. If you want to check out Investor Carrot visit: http://www.lexlevinrad.com/carrot On this podcast interview, I speak with Trevor about how he leveraged his background in SEO, Content Marketing and Digital Marketing to build Investor Carrot. We also talk about business building and gaining your freedom and time back, by hiring people to replicate your systems and processes. Trevor has excelled at this and that has helped make Carrot the fastest growing real estate investor website platform for both beginners and professional real estate investors. Trevor talks about why he founded Carrot, and his personal mission to help real estate entrepreneurs get back their freedom, time and purpose. We discuss how he transitioned from being a new real estate investor and content marketing expert, to building the fastest growing software company in Oregon. Carrot is growing very rapidly and is now a member of the Inc 5,000 which is an amazing accomplishment. Carrot has generated over 5 million motivated seller leads for investors through it's seller web sites alone. If you were to search on Google for terms like "sell my house now" or "need to sell my house fast" you are more likely than not to land on an Investor Carrot Seller Website. Carrot websites are designed to have blog content for search engines, which makes your site and content easier to find. This helps index you in Google Searches. They have packages where the blog content is written for you and updated weekly or monthly. If you are going to get Carrot I recommend you get the package with the blog content. Carrot sites are designed to convert leads. They do a great job at converting motivated seller leads and cash buyer leads for investors. And that is why so many investors use Carrot websites for their pay per click campaigns. They package that I recommend for my students is $99 a month which gives you access to 3 websites and the blog content. You can check that out here: http://www.lexlevinrad.com/carrot I personally have 2 cash buyer sites and 2 motivated seller sites and I can tell you that they work! The sites also integrate very well with Podio, Investor Fuse, REI Pro and Zoho, so if you are using (or want to use) any of these CRM's in the future, you can have your leads instantly imported into your CRM. This is what I personally do (I use Investor Fuse). For investors that want to send emails to their buyers and sellers, Carrot integrates very well with Mail Chimp, Constant Contact, Get Response and iContact. So if you want to have your cash buyer and seller leads all stored in one place, and have the ability to market to your cash buyers and motivated sellers via email this is a good solution for you. This was a fun podcast interview! If you are brand new to real estate and want to learn more about wholesaling real estate and how to wholesale and flip houses, then please register for the free wholesaling real estate training at this link below: REGISTER FOR THE FREE TRAINING https://www.lexlevinrad.com/wholesalingwebinar SHARE, LIKE, COMMENT Please share, like and comment on this video. I will personally respond to all questions and comments
On this podcast episode, I interview Trevor Mauch who is the founder and CEO of Investor Carrot. Investor Carrot is the #1 Real Estate Investor Website Platform for real estate investors and is used by thousands of real estate investors, wholesalers and flippers. I personally use Investor Carrot websites in my real estate business and have multiple cash buyer and motivated seller websites with Carrot. If you want to check out Investor Carrot visit: http://www.lexlevinrad.com/carrot On this podcast interview, I speak with Trevor about how he leveraged his background in SEO, Content Marketing and Digital Marketing to build Investor Carrot. We also talk about business building and gaining your freedom and time back, by hiring people to replicate your systems and processes. Trevor has excelled at this and that has helped make Carrot the fastest growing real estate investor website platform for both beginners and professional real estate investors. Trevor talks about why he founded Carrot, and his personal mission to help real estate entrepreneurs get back their freedom, time and purpose. We discuss how he transitioned from being a new real estate investor and content marketing expert, to building the fastest growing software company in Oregon. Carrot is growing very rapidly and is now a member of the Inc 5,000 which is an amazing accomplishment. Carrot has generated over 5 million motivated seller leads for investors through it's seller web sites alone. If you were to search on Google for terms like "sell my house now" or "need to sell my house fast" you are more likely than not to land on an Investor Carrot Seller Website. Carrot websites are designed to have blog content for search engines, which makes your site and content easier to find. This helps index you in Google Searches. They have packages where the blog content is written for you and updated weekly or monthly. If you are going to get Carrot I recommend you get the package with the blog content. Carrot sites are designed to convert leads. They do a great job at converting motivated seller leads and cash buyer leads for investors. And that is why so many investors use Carrot websites for their pay per click campaigns. They package that I recommend for my students is $99 a month which gives you access to 3 websites and the blog content. You can check that out here: http://www.lexlevinrad.com/carrot I personally have 2 cash buyer sites and 2 motivated seller sites and I can tell you that they work! The sites also integrate very well with Podio, Investor Fuse, REI Pro and Zoho, so if you are using (or want to use) any of these CRM's in the future, you can have your leads instantly imported into your CRM. This is what I personally do (I use Investor Fuse). For investors that want to send emails to their buyers and sellers, Carrot integrates very well with Mail Chimp, Constant Contact, Get Response and iContact. So if you want to have your cash buyer and seller leads all stored in one place, and have the ability to market to your cash buyers and motivated sellers via email this is a good solution for you. This was a fun podcast interview! If you are brand new to real estate and want to learn more about wholesaling real estate and how to wholesale and flip houses, then please register for the free wholesaling real estate training at this link below: REGISTER FOR THE FREE TRAINING https://www.lexlevinrad.com/wholesalingwebinar SHARE, LIKE, COMMENT Please share, like and comment on this video. I will personally respond to all questions and comments
Hallo Freunde Beach Podcast geht mit einem neuen Guest Mix an den Start... An den Turntables zu gast war diesmal Aya Nasif aka AYN aus Amman,Jordanien Hello friends Beach Podcast launches with a new guest mix ... This time Aya Nasif aka AYN from Amman, Jordan was a guest at the turntables. -------------------------------------------------------------------------------------------------- LINKS: https://soundcloud.com/aynsound https://www.facebook.com/AYN.Sound/?_rdc=1&_rdr https://www.instagram.com/ayn.sound/ https://www.residentadvisor.net/dj/ayn -------------------------------------------------------------------------------------------------- INFO: AYN (aka Aya Nasif) is a live electronic producer/DJ, from Amman-Jordan, actively searching for musical inspirations to merge sounds into mixes that keep you on the edge. Influenced by her Arabic roots, and guided by her love for western and exotic melodies, she's currently searching for seamless mixing techniques to blend her worlds into one. There's no limit to how far she will go to create music that unites music lovers despite their differences, and will always be an advocate of the universality of sound and its endless dimensions. Specializing in techno and tech house, AYN brings groove and energy to the dance floor. She is continuously developing her live set, while working in parallel on a series of original tracks. Her first release Lover's Hymn (AYN remix) was released back in May (2018). In November (2019) AYN released 3 singles from her new EP "I Contact". "I Contact", stems from a series of musical experiences lived through space and time. A journey through rhythmic progressions and sonic escapes, mixed with voices you hear along the way, seamlessly vacuumed into a world of broken strains. Eye Contact and silent interactions feel(s) like unified emotions in a journey to where it all went. AYN recently got featured in Scene Noise's "18 female Middle Eastern DJs that should be on your radar" alongside the region's finest. She also joined Ballantine's True Music Jordan program, and represented them at Boiler Room Poland in April (2019). AYN has played at many festivals - she's a regular performer at Chill O'pposite Music Festival in Egypt and will be performing at Sandbox Festival 2020... and many more. --------------------------------------------------------------------------------------------------- listen all Beach Podcast Mixes on Deezer and iTunes too https://www.deezer.com/de/show/1013312 https://podcasts.apple.com/de/podcast/kurt-kjergaard-beach-podcast/id1502645046?fbclid=IwAR2a_Bc9-RUPdkImFsVNNG-pJqVM0DMrJIPfqYziGjv5E7vXOuDgX7Ga8z4 ------------------------------------------------------------------------------------------------- play ☑ like ☑ share with your friends ☑ | THANKS FOR YOUR SUPPORT | ------------------------------------------------------------------------------------------------- SUPPORT THE ARTIST by KURT KJERGAARD
Hallo Freunde Beach Podcast geht mit einem neuen Guest Mix an den Start... An den Turntables zu gast war diesmal Aya Nasif aka AYN aus Amman,Jordanien Hello friends Beach Podcast launches with a new guest mix ... This time Aya Nasif aka AYN from Amman, Jordan was a guest at the turntables. -------------------------------------------------------------------------------------------------- LINKS: https://soundcloud.com/aynsound https://www.facebook.com/AYN.Sound/?_rdc=1&_rdr https://www.instagram.com/ayn.sound/ https://www.residentadvisor.net/dj/ayn -------------------------------------------------------------------------------------------------- INFO: AYN (aka Aya Nasif) is a live electronic producer/DJ, from Amman-Jordan, actively searching for musical inspirations to merge sounds into mixes that keep you on the edge. Influenced by her Arabic roots, and guided by her love for western and exotic melodies, she's currently searching for seamless mixing techniques to blend her worlds into one. There's no limit to how far she will go to create music that unites music lovers despite their differences, and will always be an advocate of the universality of sound and its endless dimensions. Specializing in techno and tech house, AYN brings groove and energy to the dance floor. She is continuously developing her live set, while working in parallel on a series of original tracks. Her first release Lover's Hymn (AYN remix) was released back in May (2018). In November (2019) AYN released 3 singles from her new EP "I Contact". "I Contact", stems from a series of musical experiences lived through space and time. A journey through rhythmic progressions and sonic escapes, mixed with voices you hear along the way, seamlessly vacuumed into a world of broken strains. Eye Contact and silent interactions feel(s) like unified emotions in a journey to where it all went. AYN recently got featured in Scene Noise's "18 female Middle Eastern DJs that should be on your radar" alongside the region's finest. She also joined Ballantine's True Music Jordan program, and represented them at Boiler Room Poland in April (2019). AYN has played at many festivals - she's a regular performer at Chill O'pposite Music Festival in Egypt and will be performing at Sandbox Festival 2020... and many more. --------------------------------------------------------------------------------------------------- listen all Beach Podcast Mixes on Deezer and iTunes too https://www.deezer.com/de/show/1013312 https://podcasts.apple.com/de/podcast/kurt-kjergaard-beach-podcast/id1502645046?fbclid=IwAR2a_Bc9-RUPdkImFsVNNG-pJqVM0DMrJIPfqYziGjv5E7vXOuDgX7Ga8z4 ------------------------------------------------------------------------------------------------- play ☑ like ☑ share with your friends ☑ | THANKS FOR YOUR SUPPORT | ------------------------------------------------------------------------------------------------- SUPPORT THE ARTIST by KURT KJERGAARD
In this episode, specially updated in spring 2020 with content related to the COVID-19 pandemic, Miss Lynn talks about, "edifying." Includes recurring segments, "Ads that Subtract," "Say What?!?" about the expression, "A rising tide lifts all boats," and a "Do Over" discussion with family therapist Emily King about, "The Special School." The episode concludes with the song, "I Contact." Complete show notes for this episode are available at https://www.patreon.com/posts/35340687.
No matter what happens we have to remember the kind gestures that make a difference in peoples days and lives. Start living that way again people can’t take that away from you. It’s about intention it’s about love it’s about gratitude. IContact smiles they go along way. Check out today’s come out and go podcast
Ryan Allis discusses hive.org a global community of entrepreneurs committed to creating a better world. Startup Millionaires Podcast Episode 006 with Kevin Harrington, Seth Greene, and Ray Blanco. Ryan Allis is the Chairman & CEO of Hive. His purpose on this planet is to build a global community of entrepreneurs committed to creating a better world. He was previously a technology entrepreneur and was CEO and Co-founder of iContact from 2003-2012. Ryan is an Emeritus Member of the UN Foundation Global Entrepreneur Council and served as National Co-Chairperson of Technology for Obama during the 2012 U.S. Presidential Election. Ryan is the author of the book Zero to One Million. Ryan enjoys helping leaders discover their purpose in life and traveling to the various Hive events around the world. Listen to this informative Startup Millionaires Podcast episode with Ryan Allis about hive.org and scaling companies to have a bigger impact. ● Why it’s meaningful to have global community at a lower price point to help those who don’t have as high of a cashflow. ● The importance of having volunteers as brand ambassadors to hold local events. ● How creating an ecosystem can help promote your content and digital sales. ● Why there is such a huge demand for community, tribe, and purpose. ● The vitality of diversity within a global community. Links Mentioned Be part of a global community of entrepreneurs at hive.org Connect with Ryan Allis Website hive.org Facebook facebook.com/ryanallis Twitter @ryanallis Instagram @ryanallis LinkedIn linkedin.com/in/ryanallis
What can the intersection of email marketing, becoming a marketing 'infotainer,' and the power of vulnerability teach us about creating a growth mindset and pushing yourself out of your comfort zone? Quite a lot, actually. Join Hank Hoffmeier, Strategic Insights Manager at iContact and a notes speaker, presenter, and marketing author and I through a healthy discussion on the MarTech Data Lab. In this episode, learn more about how you an apply a strategic mindset to your email marketing campaigns, how Brené Brown and vulnerability can teach you to become an even better marketer, and what tools Hank uses to continuously be learning and stay up to date on the latest trends in email and beyond. --- Support this podcast: https://anchor.fm/martechdatalab/support
BGBS Episode 011: What Will It Cost You to Be Successful?In the late 1990s, Aaron Houghton was one of those kids who had an interest in computers and a new phenomenon known as the World Wide Web. When he was 17 years old, he turned his solution for emailing bed-and-breakfast guests into a $180-million-dollar email marketing powerhouse. Eventually, Aaron sold his company, iContact. Despite such success and being at the top of his career, Aaron's world came crashing down. He discovered the importance of self care and not losing sight of what's really important. After all, if we don't take care of ourselves and loved ones, then we won't be around to share our successes. So, Aaron started to question what made him truly happy. What makes you happy? Make your own list! You'll Learn… Aaron's entrepreneurial spirit comes from desire to explore and be adventurous Learn to communicate the value of what you do Lack of confidence caused Aaron to consider himself less competent than others Aaron created a solution that people were willing to pay for to solve a problem Don't scale bad problems, but scale brand names What is the economic engine that can grow your business? Keep feeding the beast and maintain cash efficiency Running a business isn't all sunshine and rainbows, it's a lot of hard work Improve skills to avoid feeling intimidated, insignificant, and overwhelmed Solution to being stressed out was to work harder and do everything at once Metastatic thyroid cancer diagnosis forced Aaron to take time off/work less Focus on the right priority and gain perspective – nothing else matters Aaron made tons of money, but decided to keep working and became stressed out, again; stress comes with rewards and is addictive Aaron blamed his business for his stress; turns out that traits and characteristics he adopted didn't go away – takes time to break bad habits What it costs to be successful: Time, physical health, mental health, and money What makes Aaron happy? Simple things that he hadn't done for years – “I'm happy to be the new me!” Resources Aaron Houghton's Website Aaron Houghton on Twitter iContact Cision BoostSuite Vocus Communications Dot-com bubble Telecommunications Act of 1996 AdWords Good to Great Techstars Quotes from Aaron Houghton: “My dad must have planted a seed in my head at some point that this might be a better way to make money than mowing lawns.” “I don't think I had the confidence to think that I could…out solve everybody else.” “I just felt like the wheels were falling off this thing. It wasn't the business…it was me. I was just so in over my head.” “Like a lot of entrepreneurs, when I felt the stress coming on, my solution was to work harder.”
An interesting look on how to build a hundred million dollar company. ---Transcript--- Hey, everyone. This is Russell Brunson, and I want to welcome you to a very late-night “Marketing in Your Car”. Hey, you guys, it is now 1:30 in the morning. I have almost officially been awake for twenty-four hours straight. I woke up yesterday [laughs] or today or whenever it was, at 4:30 in the morning. I came in early and spend three or four hours busting stuff out before everyone showed up. We worked all day, and we pulled mostly an all-nighter. I just started fading about twenty minutes ago. I just dropped Todd off at the hotel, and now I am driving back home to go get some sleep. But as tired as I am right now, I don't think I've ever been this fired up about a project ever in my life. We've created and we've sold a lot of stuff that I'm passionate about – a lot of things that I think are awesome and life-changing and all of those kinds of things, but this is the first time that…Today, I literally spent twelve to fourteen hours just building out funnels and click funnels, and I can't tell you – I can literally do now what used to take me a programmer, a designer, and a webmaster – what it took three people to do, I can do now myself, and in a fraction of the time. I built an entire automated webinar in under an hour, and that's because I was writing all of the copy. I was doing everything – the entire thing, from scratch, and got the whole thing done. We built out membership sites. We built out funnels, and I can't even tell you how excited I am. I think it's going to change our industry. I think it's going to change my personal life. I told everybody, “Even if we never sold this, what we've created would still be worth it, because this will change our business forever.” It just gets me excited and fired up about how we're creating something that is that big. I just started thinking about how in most businesses, I think a lot of the time we sell ourselves short. We think about how to make money or what's cool. How do we solve this problem for people? We create these little things. I've been doing this for a decade now, and this is the first time I feel like we've approached something and gone after something that's bigger than any of us, and the fact that we've executed it as well as we have is just…I can't even tell you how excited I am. It's so cool. So anyway, what I wanted to talk to you about is tonight while we were working and talking through things, we kept referencing a guy named Jason Fried. He's a guy who I had a chance to actually interview a little while ago, maybe about two or three years ago now. He owns a company called 37 Signals. You guys have probably heard of him before. Actually they just changed their company name to Base Camp. They're the creators of Base Camp. A while ago they wrote this book called, “REWORK”. In fact, Stu McClaren, one of my favorite people in the world, was the one that recommended REWORK to me. We were at Pirate's Cove at my Mastermind meeting, and we were talking about books and stuff, and he said, “Hey, you should read this book, ‘REWORK',” so I went and bought it. It's a really quick read. You could probably read the whole thing in maybe an hour and a half to two hours. It's basically that Jason and the partners, when they were creating Base Camp, wrote a book about their experience with the business, and it was the exact opposite of what everybody else was doing. I remember that I read the entire book, and I remember there were simple, fast chapters – just one concept at a time, and I remember going through it and thinking that every single mistake that I had made in my business, they addressed in REWORK [laughs] as a thing, and I was like, “Man, I wish we would have done this or that,” and so forth. I've probably read it three or four times over the last five or six years, and like I said, I had a chance to interview Jason on the book. He was a cool guy. I remember the same month, I tried to interview him and also Gary Vaynerchuk. Jason was like, “Yeah, man, I'll do it,” and jumped on the phone. Super low maintenance, it was awesome. Didn't ask for anything, just giving back to the community, and Gary Vaynerchuk [laughs] said that he'd let me interview him if I bought five hundred copies of his book, which was about eight or ten grand or whatever that was. It was like, “Huh,” and anyway, just a really cool guy. But some of the lessons – one of the things they talked about was when they created Base Camp. They were a website design company, and they were trying to do project management software, and there was no good project management software, so they went and they created their own. They created it the way they wanted it. They scratched through an itch, and created this thing that as it turned out, everybody wanted it, and, “Boom.” This launched their whole company. I think they have over a million users right now. I think that's what they said. A million users, paying up to ninety-seven bucks a month, which is crazy. We were talking about Click Funnels. We built Click Funnels to scratch our own itch, to try to speed up our process of launching offers and rolling out funnels. We created it for us, and now I have the privilege of sharing it with others. That's the way I really look at it. It's interesting, but anyway, there're so many good lessons in that book, I can't recommend it enough, you guys. I think the fact that we'd read it – everyone on our team had read it multiple times. I think it's really influenced a lot of our thoughts and our decisions in how we're growing our company. We were looking at, as we started growing Click Funnels, the company's called Etison, E-T-I-S-O-N, we were talking about how to grow it, and we saw that there were two different routes. One route we saw was with a company called, “iContact”, where the owner, Ryan, went and took on funding and did the whole VC thing and brought in money and had millions and millions of dollars of investor money. He grew it that way and they weren't really profitable until he sold out. And man, he sold out. I think they sold for about seventy or eighty million dollars. I've never built a company that way. I don't understand that way, but that's the way he did it, and so for a while, we were looking at it, and we were like, “Wow. Let's build a company like that.” But then you look at the other side, and you look at 37 Signals. You look at the way Jason has built it, and all of the lessons they teach in REWORK about only hiring when it's painful, keeping it small, and that your goal isn't to try to grow. Your goal can be just to serve people and all of these lessons that are counter to what the rest of the world teaches, and I think we made a decision as a team that we wanted to do it this way – the way that the guys in 37 Signals did. That's the way that fits into our lifestyle and what we want to do. Like I say, I can't recommend that book enough. They also came out with another book recently, called “REMOTE”, and what's interesting about REMOTE is, if you guys watch “TED Talks” – I think it's at Ted.com – you search for Jason Fried. He gave a TED Talk about this as well, what the book's all about. He talked about [laughs] – and this week's been a perfect example of it. He talked about how when you need to get work done, where do you go? Nobody says, “I go to the office to get work done.” They say, “Well, I come in earlier. I stay late,” or, “I do it during my lunch hour.” It's interesting how people at work don't get work done [laughs], right? They're talking. They're doing all of this kind of stuff, and he talked about the fact that if you send all of your employees home and have people work remotely, how much more stuff you can get done, because at work, people don't work. They're talking. They're hanging out. All of this other stuff's happening. I remember in the TED Talk, he's talking about, “Would you rather have an employee…?” like everyone's employees are at the office so that they can be focused, but what if your employee was at home watching TV all day while they were working? If they were watching TV, yes, they'd be distracted a little bit, but that's a lot less distracting than the boss coming in, or the secretary, or the water cooler talk, or every single person passing through their desk area that wants to communicate and chat. It was interesting when he put it into that perspective, and the book, REMOTE, is all about that – having everybody start working remotely. As we're building this new company and thinking a lot about these types of things, and the direction we want to move with things, and how to structure things, and how to grow, I really think that the guys that we're looking at and I think that the guys that you should be looking at, as well, is 37 Signals, or Base Camp is their new company name. So definitely get REWORK, get REMOTE. It could be your reading for this weekend. Those books are worth their weight in gold, I can tell you that much for sure. Anyway, you guys, I am home. It's now 1:47 in the morning. I'm going to get some sleep. I'm taking my three-year-old son to the zoo tomorrow morning, which is super exciting. I'm fired up. That's the game plan. Look out you guys. Click Funnel's coming soon. We're going to open our second wave of beta next week, and we're going to roll that for about a month, because we're going on vacation [laughs]. My family and Todd's family, and so when we get back from vacation is when we're going to do the big roll out, but it's all coming soon. All of the pieces are falling together. All right, guys, I am in my garage, so I'm going to check out, and I will talk to you soon.
Listen to The African History Network Show Thurs. April 24th, 8pm-11pm with guests Abayomi Azikiwe, Editor of the Pan-African Newswire and Andrew Boslinger writer for YourBlackWorld.com. Listen to the show at www.AfricanHistoryNetwork.com by phone LIVE at (914) 338-1375. Call in with your questions. Andrew Boslinger will talk about his article “Revealed: Rev. Al Sharpton Bankrolled by GOP, Accused of Spying on Black Activists” from YourBlackWorld.com. Read it here: http://www.yourblackworld.net/2014/04/black-news/revealed-rev-al-sharpton-bankrolled-by-gop-accused-of-spying-on-black-activists/?utm_source=iContact&utm_medium=email&utm_campaign=Your%20Black%20World%20-%20News%20Updates&utm_content= Abayomi Azikiwe, Editor of the Pan-African Newswire will talk about recent Supreme Court decisions that have been devastating to African Americans including the ruling this week on Affirmative Action in college admission in Michigan. #TheAHNShow, FB: IG: Twitter: Michael Imhotep Sign up for The African History Networks' email newsletter by texting the word "Kemet" to 22828.
Career advice (pivoting to an IT career instead of retirement, strategies that work), broadband in other countries (US compares well, especially in rural areaa), removing Sweetpack malware (toolbars, IM, games, can be removed), TOR proxy client (install latest version to fix script errors, use latest Firefox browser so NSA can track you, useful for anonymous surfing and bypassing IP address filters), trends in electronics (nearing the end of Moore's law as we reach the quantum limit for silicon, next circuits will use carbon nanotubes, quantum computers to take us to the following level), Profiles in IT (Ryan Allis, co-founder iContact), Selfie selected as Word of the Year (self-portrait photo, selected by Oxford Distionaries, usage up 17,000%), tech companies help typhoon victims (Facebook and Twitter place request for contributions on main feeds, Google created missing persons tool). This show originally aired on Saturday, November 23, 2013, at 9:00 AM EST on WFED (1500 AM).
Todd Brown is one of the worlds leading authorities on building highly profitable marketing funnels. He's the creator of several training programs including “Marketing Funnel Automation Partnership Coaching Program, 26 Advanced Marketing Funnel Conversion Tactics and The Marketing Funnels Uncensored Newsletter”. He helped Rich Schefren grow Strategic Profits into the company it is today by implementing these strategies and tactics. What we talk about in this interview is easy to understand but it's advanced money making advice. It's all about Marketing Funnel Optimization. I promise you there is no joke, no hype in this next sentence... acting on what Todd teaches in this interview could easily multiply your online sales by double, triple or much more. Why? Because your marketing funnel is the core of your online business. You have to get it right and you have to keep optimizing it if you want to make the most money possible. In this interview Todd reveals... * The must-have tool to run your marketing funnel * Why straight, linear funnels are dead! (Hint: Dynamic, segmented funnels are what's working now) * How to have a high converting, front-end funnel that pays for all your traffic * How to create content in your funnel that does no selling, but still makes you a lot of money * How many steps a funnel should have * 3 back-end marketing sequences that will raise the lifetime value of your customers * And a lot more! Trust me, this content is gold, invest the next hour to listen to it, it will pay off Either listen to the interview or read the entire transcript below... Joey Bushnell: Hello, welcome to The Online Marketing Show! I'm your host Joey Bushnell Today's special guest is Todd Brown... who is without question, one of the worlds leading experts when it comes to marketing funnels. He's the creator of several training programs including “Marketing Funnel Automation Partnership Coaching Program, 26 Advanced Marketing Funnel Conversion Tactics and The Marketing Funnels Uncensored Newsletter”. I highly recommend you go check out his blog over at marketingfunnelautomation.com Todd, thank you so much for being on the call with me today. Todd Brown: You're welcome man! I'm excited to be here. Joey Bushnell: Thank you. Todd, how did you become an online marketer and become known as the go-to-guy for marketing funnels? Todd Brown: I'll give you the shortened version of how I first got online. Basically I was working for a company that owned about a dozen health clubs in New Jersey, in the US. I got a direct mail piece, a letter in the mail that was selling a direct response marketing training program for fitness professionals. It was about $300 odd dollars and I thought it was perfectly fit for what I was doing with this health club company. So I went to the owner and asked the owner if I could buy this thing and expense it, he said :”Yeah go ahead.” I bought this course for $300 odd dollars, got it sent to me and that was my first exposure to direct response marketing, copywriting and the world that we operate in within the online marketing community. I was immediately engrossed with this training program and got sucked in, so I decided I'm going to pick up the phone I'm going to call the dude who put this training program together and I'm going to ask him who he learned from, what did he study. That's what I did and he mentioned Dan Kennedy. So of course, I immediately went out and bought everything I could get my hands on from Dan Kennedy, at the time most of what I was buying was on eBay and I dove in and was going through the Dan Kennedy stuff like crazy. That very quickly led to me starting my first information marketing venture online. Knowing nothing about the internet, technology or websites, I barely knew how to send an email, this is about ten years ago now. The rest is history in terms of online, eventually the business started making a lot more money than what my job was paying so I eventually left that gig and moved down to south Florida and the rest is history. How did I become the go-to-guy for so many top marketers in terms of marketing funnels? Well, two things really happened. One, I was originally a client of Rich Schefren's when I decided to leave my job and go full time online, the skill set that I knew I was missing was business systematization. It wasn't the marketing, copy or marketing strategy it was the actual systematization of the business. At the time I knew that and still to this day, Rich is the absolute best at teaching that side of things. I became a client of his, we hit it off and became really good friends then Rich asked me to come aboard as a partner at Strategic Profits and run the marketing for him. So for about 2 years I was juggling, running all of the marketing for Strategic Profits, launching 15/16 different front end products, big internal launches, JV's, affiliate promotions and campaigns along with my own companies. It was through my running of the marketing there that I got to work on projects with Jay Abraham, Clayton Makepeace, John Carlton and then became friends with Michael Masterson. Then worked on and co-ordinated projects, launches and campaigns with JV partners like Mike Filsame, Russell Brunson, Frank Kern and Ryan Deiss. So I got to see 2 different sides of the marketing funnel world. I got to see what the online guys were doing and how they were applying direct response marketing techniques to their funnels online. I also got to see how the original “old school”, if you will, direct marketing guys did it offline. So how was Jay Abraham with his clients? How was he getting new customers? How was he multiplying their front end or back end? The same thing with Michael Masterson at Agora and the best franchises and divisions if you will at Agora, What were they doing? How were they doing it? Eventually that carried on over into application at Strategic Profits and we launched a whole bunch of killer front end products. We launched the Founders Club Membership which is still thriving and growing today. We did about 3 quarters of a million dollars in 7 days in an internal relaunch of a particular product applying some of the things I have learned. Just to wrap this up because I want to get into some meat and potatoes for everyone listening, what happened as about a year ago was a good buddy of mine Chris Brisson from Call Loop which is great application for SMS and voice broadcast, he was constantly giving me access to all of his software, application and all of this great stuff. So I said to him one day “What can I do for you?” and he said to me “Look, do a webinar for my customers.” We had one funnel at the time which was doing 24 dollars for every opt-in and so I did this 90 minute webinar for his customers. He has a lot of savvy big name marketers on there. It was pure content, no pitch at the end and after that webinar Chris's partner texted me within 20 minutes and said “People are freaking out they loved the webinar and they were disappointed you didn't have something to share with them in terms of coaching, courses or training.” Then we came back 2 months later and opened up Marketing Funnel Automation, the partnership coaching program and the rest has been history. But enough about me man let's talk about funnels what have you got next for me? Joey Bushnell: My first question for you Todd, was for someone who maybe hasn't heard the term before what exactly is a marketing funnel? Todd Brown: A marketing funnel is a strategic process. A strategic set of steps that you bring a prospect through with the ultimate objective being... at the end of the process they desire your product and they are ready to buy. They see the need and value of your product as the solution to their problem and situation above anything and everything else. Let me make an important point that I want everyone to get... When I first launched this Marketing Funnel Automation brand I specifically refer to it as a marketing funnel, not a sales funnel. Most people talk about it as a sales funnel but there is a distinct difference between marketing and sales. I think it was Peter Drucker who said that the whole purpose of marketing is to make selling superfluous. When you do marketing the right way, you are leading the prospect to the make the decision on their own that your product or service is the best choice for them, the perfect fit and perfect solution for their problem or situation. People love to buy they hate being sold. There is a massive difference in the way we approach a marketing funnel. Our job again, is to give the prospect this feeling of freedom of choice and freedom of decision so they feel at the end that they've come to the conclusion on their own and they weren't sold. So there is a very specific way that we do that. I'm sure you and I are going to get to how we actually do that and how are we marketing and not selling. How are we leading them to the conclusion. But again a marketing funnel is just a series of steps, it's a strategic process and I say strategic because so many marketers get caught up in the tactics of the marketing funnel. Most marketers, especially newbie marketers that get online and start learning about marketing funnels, when they think of a marketing funnel they think “OK, I'm going to have a squeeze page to a sale letter or one time offer to the order form to the up sell, if they don't take the up sell it goes to a down sell, if they do take the up sell it goes to another up sell". That is all the tactical components if you will, of a marketing funnel. I refer to that as a an offer sequence. You have the main offer then you have the up sell offer or down sell offer or an OTO and so on and so forth. But what's more important is the strategy behind the marketing funnel... What are you saying? When are you saying it? How are you saying it? Why are you saying it? What are you actually communicating through each of the steps of your marketing funnel? Whether your marketing funnel is 8 steps, 4 steps or 2 steps, whatever it is... it's the strategy behind the marketing funnel that's more important than the tactics. You have to have both but you build it on the foundation of strategy. Let me give you just 2 examples so that this makes sense. When we are putting together marketing funnels, there are a few things that we look at but 2 of the main things we look at are Market Sophistication and Prospect Awareness Level. Market sophistication is basically what promises, claims and benefits have your prospects seen from competitors? What are your competitors promising to your prospects? What claims have they made about their own products, about the benefits of their products to your prospects? There are 5 different levels of sophistication if you will, in a market and depending on the sophistication level of the market, that needs to change the sophistication of your marketing. The example that I give which comes straight from Eugene Schwartz and “Break Through Advertising” one of the greatest copywriters of all time, is this idea when weight loss supplements first hit the market, one day there weren't any weight loss supplements then the next day there was a supplement the advertising only had to say “Take this pill and you'll loose weight.” That's it. That was because nobody had made any similar claim before, there was nothing like it on the market. It was a totally fresh and really you could call it a "level 1 sophisticated market". But as more and more competitors came out and were saying similar things, the market became more sophisticated and those same claims didn't work to the same level that they previously did. Now the marketing had to go up a sophistication level. So then it became “Take this pill and lose 7 pounds.” Then when the market reached that sophistication level because more and more marketers were making a similar claim like that, then it was “Take this pill and loose 7 pounds in 7 days.” Then it went on to “Take this pill that contains some crazy rain forest bark that blocks the absorption of fat in your intestinal track.” They go through these different levels of sophistication. If you think about that one example then, today you couldn't release a weight loss or fat burning supplement and say just “Take this pill and you'll loose weight” Why? Because the market is too sophisticated for that. So that's just an example of how the strategy behind the campaign is more important, behind the funnel is more important than the tactics. It's not about having a front end offer, an up sell, a down sell or an OTO. If you don't take into consideration for example, market sophistication you could come into that with all of the right tactics and the whole offer sequence but your message is not sophisticated enough for the market. It's too “Unsophisticated” for the level they are at then it will fall completely flat. That is what happens to a lot of marketers and that is what I mean when I say strategy. Does that make sense? Joey Bushnell: Yes, it makes perfect sense. I think we've seen that happen in the internet marketing world. I remember back in 2007, where people were selling push button riches, and all sorts of other shenanigans which we all know now, are total BS. Fast forward to 2013 and the market has really matured, they don't fall for these things like they used to. So I can totally see your point there and I'm guessing that would carry over to any niche wouldn't it? Todd Brown: Absolutely, every niche will go through this and mature. They mature based on the marketing claims and promises that they are exposed to from the market place and from competitors. All we are saying is, if you could go into a niche and you could make a completely unique promise that they've never seen before, man you are going to crush it! I'm not saying if you can go into a niche that no one has ever marketed to before. I'm saying if you can go in with a unique promise you are operating at that level 1 sophistication, so your marketing message doesn't have to be that sophisticated. But in all niches eventually as competitors see you making money or as individuals see you making money and doing well competitors are going to come in. Usually what happens is you see lots of copy cats and so similar messages get put out to the market place. Then I don't care what geography you are operating within, every niche matures and gets sophisticated over time. It's your job as a marketer before you begin crafting your marketing funnel, before you begin engineering it or start thinking about one word of copy, it's your job to understand where your market is at on that scale of market sophistication. Joey Bushnell: Todd that's a great explanation, thank you. Before we talk about strategy and some of the marketing principles that go into a marketing funnel, I want to first of all just talk about the automation part. We can do all of this, as the name of your website marketingfunnelautomation.com suggests, on auto pilot. So there's lots of autoresponders and CRM tools out there that can help us to automate things. In your opinion what is the best one? Todd Brown: My opinion is that Infusionsoft is the best CRM. I don't get paid anything by Infusionsoft for thinking that, if something better came along, better meaning it would allow me to do more things than Infusionsoft allows me to do for myself, coaching students and my consulting clients, I would go to that. I am always keeping my eye out for a better CRM but the thing that Infusionsoft allows you to do that makes it so invaluable is that you can auto segment prospects based on their engagement or lack thereof with your content. What I mean by that and I think it will be incredibly valuable for everyone reading is... The days of bringing all prospects through a straight, linear funnel are dead. What I mean by a straight, linear funnel is, the days of sending everybody to a squeeze page and then sending them through a 4 part video series, where 3 of the videos are educational, another one is a sales video... So day 1, you send an email to prospects who have opted in saying “Video 1 has been posted.” Then day 2, you send everyone an email that says "Video 2 has been posted", day 3, send them an email saying "Video 3 has been posted" and day 4, an email saying "Video 4 has been posted". Those days are long dead of sending people straight through regardless of their engagement. Some people that opt-in to that type of funnel will immediately on day one go and watch video 1 and day 2 go and watch video 2 and day 3 and 4 and so on. But what about the people who opt-in go watch video 1 then on the next day when they are sent an email about video 2, they don't watch video 2? Now if your entire video series makes up your entire marketing funnel, if it's one big overriding message, that means every video in that example funnel is valuable and serves a purpose. Everything that we do, say and everything that happens in a marketing funnel is done strategically. It's there for a reason, it serves a bigger strategic or tactical purpose. If It doesn't then it shouldn't be in the funnel. We have to assume that in a 4 part video funnel, every video has a reason for being in there. Obviously, if it didn't we wouldn't keep it in there. Does it make sense to take a prospect who let's say... gets an email about video 2, doesn't click the link to watch video 2, doesn't actually watch it, should we the next day send them an email about video 3 which sends them straight to video 3 without them even watching video 2? Does that make any sense? No of course not. That is like us taking a 1 hour sales presentation so to speak, and letting them skip a 15 minute chunk of that sale presentation. We might say something crucial in there or cover one objection or two objections, highlight a benefit or a feature that is critical to making the sale at the end, in that 15 minute chunk. What Infusionsoft allows you to do, is move people through your funnel based on their engagement. The people that are consuming the videos in this example... if they consume video 1, tomorrow we are giving them video 2. If they consume video 2, the next day we are giving them video 3 and so on. The person who doesn't, we are going to continue to drive them back to where they left off. So people can go through your funnel at the appropriate speed. It's like if you were selling “face to face” with somebody and they said they had to go to the bathroom, you would stop your presentation, you'd let them go, wait until they got back then pick up where you left off. It's the same thing, we wouldn't just carry on speaking. Infusionsoft allows you to do that and a whole bunch of other auto segmenting. Segmentation is critical in the marketing funnel process because it allows you to communicate more targeted messages to your prospects. The more targeted you can be in terms of their engagement, needs, their response and their interaction with your content, the better your conversion rate is going to be for all the different segments. Joey Bushnell: So in that situation Todd, where someone has a 4 part video series as part of their funnel and they watch video one and then they don't click the link for video 2. So would you send them an email again saying here's video two, you wouldn't let them see video 3 until they've clicked the link and consumed video 2? Todd Brown: Yes and No. What I mean by that is, yes I'm going to send another email about video 2, I'm going to take an additional 3 days to do everything in my power to get them to consume video 2 before I send them on to video 3. At some point you've got to send them on to video 3 in hopes that they will re-engage and go back through video 2 as well. If they go and watch video 1 then the next day we send them an email about video 2 and they don't click the link or go to consume video 2. The day after I'm going to send them an email about video 2 that is going to present a different benefit, a different hook or angle as to why they should consume video 2. Remember people desire things for different reasons. So sometimes the hook you present or the main benefit that you represent as to why they should watch video 2, it might resonate with some people but not with others. So the next email that we send out is going to be a different angle or hook. Then finally, the day after that is going to be another angle and hook, ultimately again, trying to get consumption of video 2 and our marketing message. After about 3 additional days we are going to drive them on to video 3 but they are now in a different follow up sequence, meaning that the people who are actively engaged in the funnel, the people that went to watch video 1 went to watch video 2 are in a follow up sequence that acknowledges their engagement. It acknowledges their engagement, it's a funnel that's designed for people that are hot and engaged with your content. Whereas the people who didn't consume video 2 that we eventually have to move them on to video 3 they are in a different video 3 sequence then that communicates differently with them than the other video 3 sequence that is communicating with the other “hot” prospects. Joey Bushnell: So basically there's no such thing as a one size fits all funnel anymore. Every funnel should be tailored to how the individual engages with the funnel. Todd Brown: Yeah so if you are thinking big, operating big and you want to play like the big boys play, then you go the distance with your marketing funnel when you are engineering it because a single, phenomenal front end marketing funnel could revolutionize your business. It could revolutionize your business, a front end meaning customer acquiring. The funnel or funnels you have that acquire new customers for you, when you have one that allows you to generate new customers at break even, meaning you spend $1000 and you get $1000 worth of new customers in your business, the sky is the limit. You've just reached the promise land because at that point it's no longer about marketing it becomes a scale issue. I mention that within this context because is it work for you to set up a funnel like this? Yes absolutely. But anybody that tells you that you can have a 7 or 8 figure business without putting in the work is lying to you. The reality is, there is no fast way to sustainable riches online, that's all bull crap. I've been around this game a long time, I wish it was true. I wish there was a fast and easy way to make crazy money online but the reality is, there is a big difference between having an income stream online or making money online and having a business online. When people go after just income online, they are constantly having to hustle month in, month out. Eventually when that hustle breaks them they have to move on to something else. Whereas what we are doing is building a business, a long term sustainable business that grows and grows every month. In order to have something like this you have to have a rock solid funnel that allows you to pay for traffic, do paid media and break even on the front. In order to be able to do that with the cost of media today, you need a funnel like what we just went through with multiple paths all based on engagement not a one size fits all cookie cutter approach. Joey Bushnell: So with this type of funnel, you've already said Infusionsoft is your weapon of choice, it's mine as well. Am I right in thinking that if there is anyone listening to this interview that has Office Autopilot, they can do it on there as well? Todd Brown: Yes, that's right. Joey Bushnell: And tools such as Aweber, Get Response, Icontact, Constant Contact and MailChimp those types of auto responders, can't do these extra things? Todd Brown: With Aweber you can do certain things with AW Pro Tools. The reality is that we shouldn't even compare Aweber or Get Response with things like Office AutoPilot or Infusionsoft because Aweber is a tool to send out email broadcasts and email autoresponders. It is not a marketing automation tool, it's an email automation tool. So when we talk about segmenting on the fly and you and I could talk about tracking links, using interest tags and crazy marketing automation stuff in InfusionSoft. Aweber isn't set up to do that, it's not a tool to do that. So to me the reality is, I have a lot of coaching students who use things like Aweber and Get Response, I'll say the same thing to your audience as I do to my clients, I say “That's where you're at right now and we are going to set up the funnel with what it is you have right now, to the best of our ability. We are going to max out the tool that you currently have and get it as close to where I know it should be. But we are going to do that knowing that ultimately in the near future we want to move over to Infusionsoft" because done right, a tool like InfusionSoft or Office Autopilot will give you a positive return on investment month 1 when you use it. So we are going to set it up right now with whatever you have, that goes for everybody. I don't care whatever it is that you've got, you use what you have and you use it to the max. You don't use a lack of tools, a lack of technology or a lack of capital as an excuse, ever! I'll tell you very quickly, I started my business over 10 years ago with $850 - that was it! For that $850 I think we formed a corporation there in the States, like a legal entity. We got a merchant account, I think we paid out $200 for that. We bought a domain name, some hosting and that was it. I never to this day invested another dime of my money into any of my online ventures. That $850 grew our first company, then the money from the first company grew the second company and the third company. The point is... you can never let technology, tools and resources be the excuse because we just set it up the best we can, with what you've got then we go from there. Joey Bushnell: So Todd, what are the main steps of a marketing funnel? I know that this is going to be different depending on the product, the offer and the niche but are there some core steps, core components, that you think should be in most marketing funnels? Todd Brown: I'm going to answer that question a little bit differently than the way you were asking it. What I'm going to say is... First of all you were right in that every funnel is different. Every funnel and the complexity of the funnel, the steps and the length is all dependent on the complexity of the product that you are ultimately going to present, such as how many features and benefits there are. Also the number of steps in the funnel, the length and complexity of the funnel is based on the objections the market has, the sophistication level of the market, what competitors are doing in terms of, are all competitors using video or PDF's? So there are a lot of these to take into consideration. I spend a lot of time on with our coaching clients, it's something that I call EBM content. EBM stands for Education Based Marketing. The bulk of a marketing funnel should be EBM content. The way we are able to come up with the content, what you communicate and what order you say it is by asking one main question. There is a bunch of little questions but we start with this main question which is “What do prospects need to believe to buy?” The way I want you to think about this, is I want you to think of yourself as an attorney, lawyer or prosecutor if you will, and you are presenting a case to a court room and jury. In this case, the jury are your prospects and there are certain things that they need to believe. If you were prosecuting a case where the gentleman was being charged with murder, you would know that the ultimate objective is that you want the jury to believe that this guy committed murder. From that we can work backwards and we can say what do they need to believe in order to believe that. What do they need to believe he committed murder? That he was there, that he had motive, that his finger prints where there, that he is a shady character, whatever it is they need to believe. Our entire court case as prosecutors would be presenting that information in a linear, logical progression, making sure that everything they need to believe in order to come up with a guilty verdict at the end we are presenting. To simplify it, if we were prosecuting we make a statement of what we want them to believe and then we back it up with a preponderance of proof. Proof in marketing, proof throughout your marketing funnel for all of your claims is one of the most critical aspects of a high converting marketing funnel. Without proof all you have is a claim - that's it. So as a prosecutor you can't just say "He was there at the scene of the crime" that's not enough. You need to say he was there and here is proof his finger prints were there, there was an eye witness, he was caught on camera and it become a preponderance of proof. Making the claim is the easy part, any marketer can make a claim but the difficult part is presenting the preponderance of proof. So every point you would want that jury to believe, we present in the right order, like he had motive, here are the reasons, why the reasons are the proof. He was there at the scene here is the proof, he committed the murder here is the proof, his finger prints were on the knife, the knife has the victims blood on it. So we are presenting it in a logical, linear order and for everything we want them to believe, we are making a statement, a claim, a promise and then we are backing it up with a preponderance of proof. That is EBM content. That is education based marketing and before I give you an example let me say this... all of this happens without talking about the product. We are not talking about the product, we are educating and educating them in a way that leads them closer and closer to the sale and increases their desire for the end result, even before we present the product. So when we present the product, they want to buy rather then us selling. We are educating them in a way where we are pre-selling them on our product or service. So when we present our product or service, it's exactly what they want and they are grateful that we presented them with an opportunity to get it. An example is one of the early companies that I started, was a company that worked with chiropractors. We used to teach chiropractors and even create funnels for them and what it would do is offer a free video to prospective patients. The free video would be "How to relieve back pain naturally with no drugs, surgery or crazy treatments". The video would be educational and what it would do is walk people through all of the different options that they had to relieve back pain. All of the options where the other choices or alternatives to chiropractic that they had. But when they presented each of the alternatives one at a time, we would give them the negatives of those alternatives. We might give a weak benefit but we would go through such as they could go and get a massage, physical therapy, hire a personal fitness trainer, they could take natural herbal supplements and for each one of the alternatives we would tell them about the negatives. Then when we finally got to chiropractic we would give them all of the positives. Now we weren't talking about chiropractor care with the doctor we were just talking about chiropractic care in general. We educated them the whole way so at the end when we were done talking about chiropractic they got value from that marketing message and they reached the conclusion on their own that these other options suck, the best option is chiropractic care and I have to do it. So when we transition from EBM content to the introduction of their service (chiropractic care) then it became “Yes, this is great I want this!” There was no hard selling needed or hardcore sale pitch, there was no fake scarcity needed, none of that. This was because we educated them in a way that led to the sale. We pre-sold them on the idea of chiropractic care with education based marketing content. So whether that EBM content gets delivered by PDF, video, audio, a combination of those, a webinar or evergreen webinar or Google hangouts. Whether it's done in 3 steps, 6 steps that is all dependent on how much information you have to present. It's just like the question of how long should a sales letter be? Well, a sales letter should be as long as necessary to make the sale and no longer. Whether that is 3 pages, 1 page or 25 pages there is no arbitrary length, just like there is no arbitrary number of steps for the ideal marketing funnel or no ideal length for the perfect marketing funnel, it's all dependent on what you have to communicate. Joey Bushnell: So Todd, if we were to picture this front end marketing funnel, am I right in thinking it's an opt-in or squeeze page of some kind, then they are delivered the EBM content then you are sending them to a video sales letter or sales page to make the sale but only after they have consumed the content? Todd Brown: Yes, I think that is fair. For most marketers online, the majority of their conversions and front end revenue will come from the follow up steps in the marketing funnel. Whereas companies like Agora or take Stansberry research for example, one of their divisions they send people directly to a sales video or sales page. They are able to do that without an opt-in because of the quality of their copy. The quality of their copy is so good that they don't need to generate a list of prospects, they can just send people directly to a sales message, generate enough sales to pay for their marketing and only a customers list. For the average marketer online, yeah at a bare minimum, more than likely they should send people straight to a squeeze page. Then from a squeeze page have some kind of sequence behind that. The sequence then depends, in some cases you might have an immediate one time offer that you present right off the back of the opt-in depending on the niche and the product and so on. Or depending on the price point you might have a lengthier funnel, where you have one or more videos. There is no one tactical way to set up a marketing funnel. There is one right strategic way to set up a marketing funnel but the tactics of how you deliver your message, well there's more than one way to skin a cat. Joey Bushnell: With our front end marketing funnel, are we looking to make a profit on the front end? Or is this just something we are looking to break even with and make money later on? Todd Brown: The right way to do it and the way the big boys operate (when I say big boys, I mean real big boys, the Agora's, Boardrooms, etc) is that you look at your marketing in two different categories... Marketing to prospects in order to make the first sale and get the first transaction with them, that is what we call front end. The other category of marketing, is all the marketing that we do to existing customers, people who have one or more transactions with your company and that is what we call the back end. The purpose of the front end is to acquire the maximum number of new customers at break even. That is ultimately the goal, maximum new customers and for the average marketer, it's at break even. We won't even get in to the more advanced "going negative" on the front when you have the cash flow, we'll just say the goal is... maximum new customers at break even. There are 2 components there... One is of course, at break even, that means if you spend $1,000 in media buy, your goal is to get $1,000 back in the form of new customers. That's really like acquiring customers for free, there is no expense. If you invest $1,000 and get $1,000 back plus you get new customers on that front end transaction, that's not an expense, that's an investment and you should be willing to do that all day. The second thing and this is where a lot of people seem to misunderstand, is that the goal is not just to break even, the goal is maximum new customer acquisition. I hear a lot of marketers say, they will teach from theory this idea of why have a $1 trial on the front? Why not sell an expensive product? For you, if you are selling a $1 product, let's say you have to generate 1,000 sale,s where as if I'm selling a $1,000 product, I only have to generate one sale. The difference is I would much rather take 1,000 new customers at $1 a piece than one new customer at $1,000 because now even though on the front end they both break even and both put out in the same financial situation, if I have 1,000 new customers and you only have 1, I have the ability to put those 1,000 new customers into a back end funnel and sequence that sells them on my premium offer. Now we could bring them from $1 to a $97 a month continuity program or a $500 offer or to a coaching offer, a $2,00 or $5000 offer. I have 1,000 people to work with and you only have one. The goal is maximum new customers on the front end at break even. The purpose of the back end, all your marketing to your existing customers is to maximize lifetime customer value, is to build the value of your customer. So if you know that every $1 customer you get is currently worth $300 to you, our goal is to increase that so your average customer goes from being worth $300 to being worth $350, $400, $500 and eventually to being worth more and more. The marketer with the highest lifetime customer value can dominate. If my customers were worth $3,000 to me and your customer is worth $300 to you, I can afford to spend $1,000 to acquire a new customer if I really wanted. Whereas that would put you out of business but for me it would still give me $2,000 of profit over the life of that customer if I wanted to, so lifetime customer value that's all back end. Joey Bushnell: My last question was, I've seen on your blog, you talk about 3 back end marketing sequences that can help you maximize the lifetime value of a customer, can you let us know a little bit about those 3 sequences? Todd Brown: There are more than 3 but these 3 that I'm referring to are the resell sequence, the retention sequence and the reactivation sequence. The resell sequence is what most marketers online call their fulfillment sequence or thank you sequence. So somebody buys a product and most marketers fulfill the product, they will deliver the product whether it's physical or digital. That sequence really should be used to resell them on their purchase, sell them on consumption of the product. In other words don't just deliver the video course or eBook, it should resell them on the wise decision that they made. It should also deliver a phenomenal customer experience, make them feel valued and give them access to whatever training materials they need. It should also build a relationship with these people because ultimately your goal is to continue to sell to customers by delivering more and more value. Deliver more value in exchange for their investment in you so you build a relationship but it should also be used to generate testimonials and referrals. These are all things that need to be built in to the reselling sequence, that is number one. The retention sequence is really more of a sequence that is applied to continuity. What are you doing to retain your members or subscribers above and beyond just delivering the content that they expect to get. So if you have a newsletter, membership site or CD of the month or book of the month club, it's a sequence that is designed to remind your customers of the return of investment that they are getting from their subscription. It's telling them, reminding them and refreshing them on the benefits they are getting, the community that they belong to and the value they are reaping from this continuity program. In terms of keeping them around long term, one of your goals with this retention sequence is to tease future content. Tease what is coming up, what is going to happen next and what you are going to miss out on if you are not a member. In the retention marketing sequence, it's rewarding your members with little gifts, trinkets and unexpected surprises recognizing that there is a value to each subscriber. If you realize after looking at your metrics that a significant percentage of subscribers or members drop off at month 5 then you know in month 4 it would benefit you to send out a little something extra. Spend the $10 or $12 to send them a little gift tapping into the whole law of reciprocity the month before the big drop off point because if that helps you boost up your retention rate and you're charging $47 a month you could very easily, very quickly see a positive return on your investment. So a strategic use of expected gifts is extremely valuable. Then the last one, the reactivation sequence is just about not giving up on customers that either asked for a refund or cancelled their membership with you. But recognize that with the right reactivation campaign, in the right setting, you could activate up to 50% of the people that go inactive. If you have a membership site for example, credit cards decline because of balances or expiration dates on them and I learned from Jay Abraham a majority of people that go inactive in any business, don't go inactive because of anything harsh or negative from the business or business owner did but they go inactive for one of many different “Life reasons”. With a certain reminding them, that there are no hard feelings, these things happen, come on back with different custom offers for inactive, cancelled or old clients. You can re-engage with them and bring them back. Remember that a customer at one point has the potential to be a customer in the future and it's your job to continue to try to make that happen. So that is the reactivation marketing sequence. These 3 sequences are of course in addition to the big back end sequences that are designed to sell your customers on bigger and more valuable products and services with you. Your job with your customers is to deliver more value at higher and higher price points to your customers. The key being deliver more value, don't just have the mindset of what can I sell to them today. I learned from Jay Abraham... fall in love with your customers, value the customer and be a true customer resource and advocate for your customer. Put their needs at the forefront of your mind and you can't go wrong with that. Joey Bushnell: Todd, you said you were going to give us some meat and potatoes and there it is! Absolutely brilliant, so thank you. Where can we find out more about you and where can we get more of this first class information which is going to help us build our own first class marketing funnel? Todd Brown: The website you mentioned earlier, go to marketingfunnelautomation.com. Put your name and email address into the form and you will get our email newsletter when we put out new blog posts and have webinars you will get notifications on those things. We have a couple of different programs right now that marketers can participate in and they'll learn more about when get on that email list. We have a print publication called Marketing Funnels Uncensored it includes analysis, dissection, explanation of a player money marketing, money making marketing funnels. There is a newsletter with that, a blue print report that gets mailed to them. There is also of course, the Marketing Funnel Automation Partnership coaching program when that opens up. We have a product called “26 advanced marketing funnel conversion strategies”. But more than anything everyone, go over to marketingfunnelautomation.com, get on the list and I strive to always put out some great content so you'll find value if nothing else just being on that list. Joey Bushnell: Brilliant, Todd I want to thank you so much for your time today and thank you for being so generous with your information it's been absolutely first class. Thank you every body for listening in, get on Todd's free newsletter and you'll be able to continue your marketing funnel education. Todd Brown: You are very welcome, thank you so much Joey, talk soon.
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