Podcasts about marketmuse

In this riveting episode of Predictable B2B Success, host Vinay Koshy dives deep into the intricate world of content marketing with the brilliant Jeff Coyle, co-founder and chief strategy officer of MarketMuse. Have you ever wondered why, despite having cutting-edge technology like AI at our disposal, many B2B companies still struggle to resonate with their audience and maintain a powerful brand presence? Jeff, with over two decades of expertise in the search industry, is here to shed light on this enigma. Jeff shares the hidden costs of missing out on topical authority as he unfolds his journey from the early days of search engine optimization to revolutionizing content strategy with AI-driven insights. Unravel the secrets behind crafting content that doesn't just perform but transforms your content strategy into a powerhouse of revenue growth and brand credibility. Discover why your existing content might be a sandbag dragging down your hot air balloon of success and how crafty differentiation and strategic omnichannel approaches can catapult your brand into the limelight. If you're eager to master the art of leveraging AI for content that captivates and resonates, this episode is your gateway to unleashing untapped potential. Some areas we explore in this episode include: Challenges B2B brands face in establishing topical authority and driving revenue growth.The role of AI in enhancing content efficiency and providing data-driven insights for content creation and strategy.The cost and consequences of not achieving topical authority in a company's niche.Jeff Coyle's personal area of strength in making the right decisions about content creation and updates.The importance of having a documented content strategy and the risks of not having one.Steps businesses can take to ensure content quality and differentiating themselves through unique content.How to justify budget for content activities in relation to sales and revenue growth.Building relationships with third parties to enhance topical authority.The role of PR and citations in improving one's authority and visibility in AI-driven platforms.The importance of omnichannel strategies and fighting battles across multiple platforms to enhance content visibility and authority.And much, much more...

Send us a textImperfect Marketing with host Kendra CormanEpisode 245: The Future of SEO: How AI is Changing the GameKendra discusses how artificial intelligence is transforming SEO and how marketers can leverage AI tools while maintaining their unique voice and expertise.Highlights from today's episode include:The evolution of SEO from keyword stuffing to user intent and quality contentAI tools revolutionizing content optimization, keyword research, and SERP analysisHow AI algorithms like RankBrain and BERT are influencing search engine resultsThe importance of human creativity and unique perspectives in an AI-driven worldActionable strategies for adapting SEO practices to the AI-powered futureJoin Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.Resources:ClearScope and MarketMuse for content optimizationKeyword.io and Phrase for keyword researchSE Ranking and SEMrush for SERP analysisGoogle's People Also Ask and Answer the Public for question researchChatGPT and Claude.AI for content optimizationConnect with Kendra Corman:LinkedInWebsite  Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

"Now more than ever, personalizing content experiences, personalizing marketing, showing people that you know them, and making sure that the stuff that you put out couldn't have been put out by anyone else is critical," says Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuseIn this episode of The Content Cocktail Hour, Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuse, talks about how marketers can create standout content by combining AI-driven insights with human creativity. We also discuss why understanding your audience is more critical than ever in the age of AI and discuss how content quality is evolving with emerging technologies.In this episode, you'll learnThe cost of building and commoditizing AIWhy personalizing your content and demonstrating a deep understanding about your audience can make all the difference in content creation and marketingInsights on MarTech and how this can influence content creation, quality, and strategies in the futureResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Check out The Juice HQ: https://www.thejuicehq.com/ Connect with Jeff on LinkedIn: https://www.linkedin.com/in/jeffcoyle/Check out MarketMuse:https://www.marketmuse.com/Timestamps(00:00) Intro(09:04) Pros and cons of being an early AI adopter(16:50) The cost of building AI tech, Commoditizing AI(17:34) How content quality will evolve as we adopt new tech(23:07) Good or bad, all content matters(24:07) If you're a good writer, you're the most important person in the room(29:33) OpenAI's path to a trillion-dollar future

How can your business truly stand out in a crowded content landscape? Are you maximizing the expertise of your subject matter experts (SMEs) to create high-impact content? And most importantly, how can artificial intelligence take your SME-driven marketing to the next level? In today's episode, we dive deep into these questions with Jeff Coyle, co-founder and Chief Strategy Officer at MarketMuse. With over a decade of experience in AI-driven content strategy, Jeff will share how integrating AI with SME expertise can revolutionize your marketing efforts. He'll provide actionable insights on leveraging this powerful combination to drive better results and deeper engagement. AI in Marketing: Unpacked host Mike Allton asked Jeff Coyle about: ✨ Integrating AI with SMEs: Learn how businesses can effectively combine AI technologies with SME expertise to enhance content marketing strategies. ✨ Practical Applications and Insights: Discover real-world examples and practical tips for leveraging AI to elevate the impact of SME-driven content. ✨ Future Trends in AI and SME Marketing: Gain insights into upcoming trends in AI-driven marketing and how businesses can prepare to harness these advancements. Learn more about Jeff Coyle Connect with Jeff Coyle on LinkedIn Connect with Jeff Coyle on X Resources & Brands mentioned in this episode MarketMuse Aki Balogh AI Edge Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina Andy Crestodina and Orbit Media Pam Didner MadKudu MAICON Agorapulse Link Whisper Spencer Haws  AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-driven-marketing-elevating-smes-to-new-heights/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay.

Leave feedback!Today I am speaking with Aki Balogh, Co-Founder and CEO at DLC.Link, a platform that facilitates trust-minimized Bitcoin smart contracts and DeFi applications using Discreet Log Contracts (DLCs).Aki is a brilliant entrepreneur with a wealth of knowledge about web3, the Bitcoin community, and DeFi. In our conversation, Aki shares his early exposure to technology, his remarkable achievements as a young student, which led to an exciting role at Microsoft, where he had the opportunity to meet Bill Gates and visit his home. We also discuss Aki's entrepreneurial journey, including the success of his first startup, MarketMuse, how DLC.Link is transforming DeFi, and some important discussion on the topic of decentralization.We started the conversation by talking about Aki's background and growing up the son of immigrants. Show Notes and TranscriptsThe GRTiQ Podcast takes listeners inside web3 and The Graph (GRT) by interviewing members of the ecosystem.  Please help support this project and build the community by subscribing and leaving a review.Twitter: GRT_iQwww.GRTiQ.com 

"Content marketing and strategy are essential foundations for any business. They are not just additional tasks but critical efforts that demonstrate to your audience why your business deserves a seat at the table," says Elizabeth IrvineIn this episode of The Content Cocktail Hour, we're joined by Elizabeth Irvine, the VP of Marketing and Customer Success at MarketMuse, to dive into the evolving role of AI in marketing, the importance of aligning customer success with marketing efforts, and the unique challenges and strengths of being an introvert in a marketing role. Elizabeth shares her journey from crafting email copy to leading dual teams, offers tips on leveraging AI technologies, and advises marketers looking to get closer to their customers.In this episode, you'll learn:Why it is necessary to be in continuous engagement with customers beyond the initial saleHow impactful real-time adjustments to marketing efforts due to customer language and feedback areBeing an introvert can have both challenges and advantages in marketing and professional settingsResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Check out The Juice HQ: https://www.thejuicehq.com/Connect with Elizabeth on LinkedIn: https://www.linkedin.com/in/elizabethdunlea/Check out MarketMuse: https://www.marketmuse.com/Timestamps:[06:05] Generating AI aids in content creation and automation[11:37] Allocate time to customer calls[16:06] Marketing's impact beyond revenue[18:33] Overcoming shyness through smaller work environments[22:23] Rising investment needed for quality content marketing[24:31] Personalized marketing's effectiveness

Jeff Coyle is the Co-Founder and Chief Strategy Officer of MarketMuse, an industry-leading content planning technology. Today, he will explain how community management principles can support product-led growth. Jeff also discusses how community drives “sales-led growth” and the importance of employee advocacy in the success of a community. MarketMuse, his platform, identifies content quality issues and creates a channel for content optimization. Show Notes [1:10] Traditional product management and traditionally trained product managers do not typically come from the land of social media. [5:31] How has the community influenced overall product-led growth? [8:22] The importance of having thick skin is that you can experience what it's like to have a negative emotion emerge and create more transparent communication. [15:54] Employee advocacy and its social impact [23:18] Key takeaways from this episode that listeners should consider. About Jeff Coyle Coyle is the Co-Founder and Chief Product Officer of MarketMuse. This company assists content marketers in establishing topical authority, improving content quality, and transforming semantic research into actionable insights. Prior to joining MarketMuse, he previously operated his own marketing consultancy and managed the Traffic, Search, and Engagement team for TechTarget, a leader in B2B technology publishing and lead generation. Links Product Led Slack Community Profile Market Muse Email address: jeff@marketmuse.com Jeff on LinkedIn Jeff on Twitter

Jeff Coyle, co-founder of Market Muse, discusses the concept of content clusters and how they strategically align with increasing sales. Content clusters involve creating comprehensive coverage of a topic or concept throughout a website, showcasing expertise and providing value to users. Coyle gives the example of Home Depot, which has effectively implemented content clusters by going beyond just product listings and incorporating category showcases, ideas and DIY sections, and community engagement. He emphasizes the importance of authenticity and expertise in content creation, as consumers are becoming more educated and can easily identify inauthentic or non-expert content. In this conversation, Jeff Coyle from MarketMuse discusses the importance of content clusters in building a solid foundation for a brand's content strategy. He emphasizes the need for brands to find a balance between providing valuable information and overwhelming the customer. Jeff also highlights the role of AI and machine learning in the creation and optimization of content clusters, noting that these technologies can help streamline the process and improve the quality of content. The key takeaway is that brands should approach content clusters with authenticity and involve humans in the process to ensure a genuine and valuable user experience. Key Episode Takeaways: Content clusters involve comprehensive coverage of a topic or concept throughout a website, showcasing expertise and providing value to users. Authenticity and expertise are crucial in content creation, as consumers are becoming more educated and can easily identify inauthentic or non-expert content. E-commerce brands should go beyond just product listings and incorporate category showcases, ideas and DIY sections, and community engagement to effectively implement content clusters. Content clusters can be implemented by both large and small websites, and they have a significant impact on sales and organic search rankings. Treating the blog as a separate entity and not integrating knowledge and authority throughout the website is a common mistake that brands make. Find a balance between providing valuable information and overwhelming the customer with content clusters. AI and machine learning can streamline the creation and optimization of content clusters. Authenticity is key in building content clusters, and involving humans in the process is crucial. Content clusters should be thoughtfully planned and integrated into the overall content strategy. For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Jeff Coyle (Co-Founder and Chief Strategy Officer, MarketMuse) on how companies can utilize SMEs for strategic differentiation. He explains why “the rise of the SME” is already here and what pitfalls marketers should avoid. He also talks about how to get buy-in from SMEs, and how they can shed light on key insights that will be instrumental in creating the right marketing assets.

We all know about AI.We know that it can really accelerate agency growth.And it can, but not in the way that you're thinking.Jeff Coyle is here to tell you why you need to start thinking differently abut AI and how we use it.Jeff is the Co-founder and Chief Strategy Officer for MarketMuse. Jeff is a data-driven search engine marketing executive with 20+ years of experience in the search industry. He is focused on helping content marketers, search engine marketers, agencies, and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights.In this episode, you'll learn:The true capabilities of AI that you probably don't knowThe ONE thing we're all doing wrong with AIPractical ways to incorporate AI into your agencyYou can find Jeff at MarketMuse and on socials:LinkedInIf you liked this episode, please leave us a review on Apple Podcasts!

Jeff Baker, Owner and Founder of BakerSEO, talks about how old SEO signals have become table stakes. In today's world, where tools like MarketMuse and Clearscope are readily available, checking the boxes for on-page technical SEO and a strong inbound link profile is no longer sufficient for ranking. Instead, what matters is how users engage with your content and the metrics your content sends to Google. Today, Jeff discusses how old SEO signals have become table stakes. Show NotesConnect With: Jeff Baker: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Coyle, the Co-founder and Chief Strategy Officer for MarketMuse. Jeff is a data-driven search engine marketing executive with 20+ years of experience in the search industry. He is focused on helping content marketers, search engine marketers, agencies, and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights. Prior to starting MarketMuse in 2015, Jeff was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. We discuss the intricate balance between leveraging AI technology and harnessing human expertise to create authentic content in today's digital landscape.   Key Takeaways Jeff Coyle emphasizes the importance of blending AI capabilities with human expertise to create authentic content. While AI tools offer efficiency, they continue to lack the 'personal touch' and nuanced understanding that human expertise provides. By infusing personal anecdotes, brand tone, and subject matter expertise into AI-generated content, businesses can craft compelling narratives that resonate with their audience. Striking the right balance between AI magic and human creativity is crucial for achieving authenticity and differentiation in content creation. Ultimately, by leveraging both AI technology and human expertise, businesses can unlock new levels of creativity, efficiency, and effectiveness in their content strategies. More About Jeff Coyle: Connect with Jeff Coyle on LinkedIn - linkedin.com/in/jeffcoyle Visit his Website  - marketmuse.com/ If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Aki Balogh, Co-founder & CEO Aki Balogh is the Co-founder and CEO of DLC.Link, a self-wrapped BTC solution offering the highest levels of security and user control through Discreet Log Contracts (DLCs). An entrepreneur building decentralized technologies to empower society, Aki is also the Co-founder & President of MarketMuse, an AI-based content optimization platform. Along with acting as an advisor to Dakai.io, a software development firm that built Chivo (the Bitcoin wallet created by the government of El Salvador), Aki also holds two patents in semantic analysis. Before founding DLC.Link and MarketMuse, Aki worked as a Venture Capital Associate at OpenView Venture Partners where he invested in Big Data and AI companies. --- Support this podcast: https://podcasters.spotify.com/pod/show/crypto-hipster-podcast/support

Welcome to Tiny Bites from the Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jeff Coyle from MarketMuse about creating content and SEO in a world with AI. ----- It's hard to believe that technologies like ChatGPT and Bard have only been available for the last year. AI is constantly evolving and, with it, our understanding of how it will impact content creation. It's easy to feel helpless with the growth of AI technologies — is there a world in which food creators can succeed against AI? That's why we've asked Jeff Coyle to join us on the podcast. He's here to discuss the impact of AI on online content creation and what you can do to protect yourself and your business against the competition from AI. How to create AI-proof content If you're providing consistent value with your content, if you've built trust with your brand, and you've illustrated your expertise, you're at an advantage in a world with generative content. In other words, the tools you would use to stand out amongst all the other chocolate chip recipes in the world are very similar to those you'll need to stand out against AI. When you're creating content: Avoid being generic. Include your voice and personality. Include tips for ingredient substitutions. Highlight potential mistakes to avoid in the recipe. Include high-quality photographs and step-by-step videos. By including these features in your content, you're providing a unique value and sharing expertise that (at least right now) AI can't replicate. Part of this equation is ensuring that you're positioning yourself as an expert on your site (E-E-A-T, anyone?). Jeff predicts that with the growth of AI, we'll see a shift towards the true expertise of the individual creating the content and a shift away from mass-producing content. Lean into that! Learn more: MarketMuse Artisan Bread in Five by Jeff Hertzberg Silver Bluff Brewing Co. The Perfect Loaf Google Labs Google Search's Helpful Content System Follow Jeff on Twitter If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

I don't mind shopping for groceries but my problem is that I'm a creature of habit and I tend to purchase the same things over and over again. Plus, I am terrible about meal planning, so after doing a full shop there is still “nothing to eat.” I guess I'm not the only one. As Ben and I discuss, on average, consumers spend 2-3 hours a week grocery shopping. 75% of what we buy at the grocery store are the same items as the week before and 20-30% of what is purchased at the grocery store is thrown away and wasted. Terrible. So, what if you could have a service that cuts that shopping time down to 2-3 minutes a week, plans the meals for you, creates the list of ingredients that is only 10% of what you purchased the week before, and delivers it to your home! Sounds dreamy right… well, say hello to Hungryroot. Hungryroot is the only grocery and recipe delivery service designed to make healthy eating easy, personal, and sustainable. The company is profitable with revenues of $182M for the first six months of this year all while building a “relatively speaking” capital efficient business. In this episode of our podcast, we cover: * Ben's background story and how entrepreneurship was part of his DNA from an early age including starting a company at 18 years old that was ultimately acquired. * The details about Savored which helped restaurants book empty tables using dynamic pricing which was acquired by Groupon. * The full story about Hungryroot which evolved from selling its own line of food products and how they pivoted to a grocery service and using AI at its core since 2019. * His lastest entrepreneurial side project called Every which is an app focused on enhancing human experiences and fostering deeper connections among individuals. * Advice on creating and scaling a consumer business. * And so much more. This week's episode is sponsored by MarketMuse, a content intelligence platform that sets the standard for content quality. Their AI-powered software enables companies to create predictably better content at scale that increases traffic and engagement, improves productivity, and drives revenue. Get more out of your content with packages starting at $0/month, plus you can get 20% off the MarketMuse Standard plan by using our code "FIZZ20" at checkout. Go to marketmuse.com to get started!

Watch the video version of this here: https://youtu.be/e06IjR0dJew This will give you EVERYTHING you need to get free traffic from Google with Ai artificial intelligence.  Theses are the tools mentioned: GetGenie: https://profitcopilot.com/recommends/getgenie Frase: https://profitcopilot.com/recommends/frase KwFinder: https://profitcopilot.com/recommends/kwfinder Koala: https://profitcopilot.com/recommends/koala MarketMuse: https://profitcopilot.com/recommends/marketmuse The advent of Ai has caused the BIGGEST disruption to digital marketing that I've ever seen. So if you want to get free traffic from Google, it has NEVER been easier. And the great thing is, to GET free traffic from Google with artificial intelligence, we can do it automatically with just ONE tool. And it only takes THREE easy steps that ANYONE can do. So to GET free traffic from Google with Ai you need to do these three things. One: Find the right KEYWORDS Two: Create the right CONTENT And Three: OPTIMISE that content But while traffic from Google is great, it's NOT the quickest way to get free traffic. So towards the end of this I'll give you a way to get free traffic much faster than waiting on Google. Take a look here: https://profitcopilot.com/traffic

Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuse, delves into AI-powered content management for planning, creation, and refinement. With AI enabling the generation of vast amounts of content, Google will have to take measures against inauthentic and low-quality content. Recent updates like the product reviews update and the helpful content update indicate Google is assessing the overall quality of a website and becoming more proactive in identifying and penalizing websites that cannot justify the value of their content. Today, Jeff discusses cleaning up AI-created SEO content. Show NotesConnect With: Jeff Coyle: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuse, delves into AI-powered content management for planning, creation, and refinement. In today's AI-driven content landscape, valuable, high-quality content is paramount for differentiation and longevity. Therefore, content planning must prioritize strategy and the underlying purpose rather than relying on short-term tactics. Today, Jeff discusses AI for content planning Show NotesConnect With: Jeff Coyle: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It's nice to get paid, but what happens behind the scenes for each payroll cycle is actually very complex. There's a plethora of different tax calculations, remittance, filling, plus the movement of money between companies and employees. Yet, it would probably make sense for lots of companies to offer payroll as an add on service to their existing business. That's where Check comes in. Check is a payroll-as-a-service API that allows companies like Homebase, Bambee, & 7Shifts, an easy way to integrate a payroll product which creates new sources of revenue and the ability to better service the needs of their customers. The company is backed by Stripe, Index Ventures, Bedrock, and Thrive Capital. In this episode of our podcast, we cover: * The difference between building and scaling a B2B versus a B2C business. * Andrew's background story, the difficulty of getting Duke / UNC basketball tickets, and starting his career at Google. * The inspiration behind Oyster, which was like a Netflix for books and how they scaled the company to an exit to Google. * All the details about Check and why this market was so interesting for building another company. * Advice for founders on building a platform of platforms company. * And so much more. This week's episode is sponsored by MarketMuse, a content intelligence platform that sets the standard for content quality. Their AI-powered software enables companies to create predictably better content at scale that increases traffic and engagement, improves productivity, and drives revenue. Get more out of your content with packages starting at $0/month, plus you can get 20% off the MarketMuse Standard plan by using our code "FIZZ20" at checkout. Go to marketmuse.com to get started!

In this episode, host James Mackey discusses the secrets of building a thriving business in uncharted territories specifically in the tech market, with Charles Frydenborg, CEO of MarketMuse. They share insights on fostering trust and retention within organizations, unveiling the power of radical transparency and the crucial role of adaptability in business.   0:39 Charles Frydenborg's background   2:55 Retention in the tech market15:33 Keeping culture in place in a down market.25:16 The importance of adaptability in business33:13 Focusing on success Thank you to our sponsor, SecureVision, for making this show possible! Our host James Mackey Follow us:https://www.linkedin.com/company/82436841/#1 Rated Embedded Recruitment Firm on G2!https://www.g2.com/products/securevision/reviewsThanks for listening!

In this special episode of The SaaS SEO Show, we collected all the tidbits our guests shared about AI Content, Generative AI, and ChatGPT.************************Timestamps: (00:00) - Intro (01:37) - Mordy Oberstein, Head of SEO Branding at Wix (06:41) - John Ozuysal, Co-Founder & CMO at Datapad (07:59) - Stephen Jeske, Senior Content Strategist at MarketMuse (09:25) - Kas Szatylowicz, Head of Organic Growth at V7 (11:44) - Gwen Lafage, VP of Brand and Content at Sinch (13:53) - Carlos Meza, President and CEO at CrowdContent (18:10) - Neil Patel, Co-Founder at NP Digital (22:39) - Bianca Anderson, SEO Strategist at HubSpot (26:33) - Brian Shumway, Director of SEO Product at Upwork (28:16) - Tania Miranda, Head of SEO at Recruitee (29:29) - Outro ************************Stay Tuned:► Website: https://minuttia.com/► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia.

 What a head-spinning time we had at this year's Marketing AI Conference (MAICON). We're distilling everything we learned - with practical examples of how marketers are utilizing AI - in this week's episode of Content Marketing, Engineered.  At TREW Marketing, we are no strangers to the power of AI marketing tools to provide intelligence and streamline mundane tasks. However, the ever-evolving nature of AI means that there is always something new to discover. From innovative tools to ethical considerations, we knew it was crucial to attend MAICON, hosted by the Marketing AI Institute. TREW's Senior Brand Strategist, Morgan Norris and I immersed ourselves in three days of learning. Now, we're excited to share the key takeaways from the conference, including emerging tools we're eager to experiment with, and creative ways marketers are leveraging AI tools and LLMs themselves to drive business results.In this podcast episode, Morgan and I delve deep into the capabilities of Large Language Models (LLMs) for marketers. We explore how LLMs can streamline workflows, eliminate mundane tasks, and enhance creativity. We discuss generative AI application tools like Jasper, Writer, MarketMuse, and functional-specific tools for video, transcription and more. We also highlight the potential of AI as an aid in rapid strategy development, as demonstrated by Ethan Mollick's ability to create a host of product launch materials in 30 minutes using AI.Join us as we share our insights and discoveries from MAICON, and get ready to be inspired by the possibilities of AI in marketing.ResourcesMarketing AI InstituteMicrosoft Co-PilotEthan Mollick: Using AI to Create a Product Launch in 30 Minutes or LessAI ToolsJasperWriterMarketMusePerplexityDescriptGlossAIBright EdgeBrandOpsClaude 2An Industrial Marketer's Guide to Generative AIConnect with TREW Marketing Learn About TREW Marketing Order the book! Content Marketing, EngineeredConnect with WendyTREW Marketing is a strategy-first content marketing agency serving industrial companies that target highly technical buyers. With deep experience in electronics, test and automation, software, and engineering services, TREW Marketing helps clients build trust and generate demand.

For sure, A.I. can accelerate your content production and overall productivity, but what's more important than AI content creation for your blog? To find out, better listen to this episode! I have invited Jeff Coyle today on the BOB podcast to talk about combining the power of A.I. to your content creation while giving importance to other aspects of an online business.  Jeff Coyle is the Co-Founder and Chief Revenue Officer at MarketMuse. He has over 20 years of experience managing products and website networks. The technology at MarketMuse combines advanced A.I., natural language processing, and machine learning algorithms to help inbound marketers get the most out of every dollar spent on content.  We had a good discussion about why so many content sites will no longer exist in the next few years. How good will that be for us all? What do those sites look like so you don't buy them, and what does a good site look like so you can buy them? And how do you get around depreciating content sites? We also had a great conversation around the relationship a business should have with A.I., and editors and what the most important roles are for blog owners moving forward. Do you want to learn how to integrate technology into your current system? Go check out this episode to learn more!  Episode Highlights   04:15: How can MarketMuse help site owners? 11:34 Streamline your business processes through AI 16:57 AI is NOT the answer! 25:55: What type of content gets more conversions? 30:30 Why hire people with experience in the space 35:33 Why providing more value for the audience makes you more money 41:53 MarketMuse's evolution Key Takeaways   ➥ There are branches of AI that can solve your problems. It doesn't mean that if a tool doesn't work, there are no other tools that you can use. Jeff emphasizes that there are AI tools available that can automate and streamline your business processes.   ➥ Jaryd emphasizes that while AI is not the ultimate solution, it serves as a valuable tool to enhance productivity and efficiency within businesses. Rather than viewing AI as a standalone answer to all challenges, Jaryd suggests leveraging it as a complementary tool alongside human expertise.   ➥ People tend to trust and believe content that is created by experts in their field. Experts are seen as knowledgeable and credible sources, and their content is perceived as reliable.  About The Guest Jeff Coyle, the Co-Founder and Chief Revenue Officer at MarketMuse, has over 20 years of experience managing products and website networks. The technology at MarketMuse combines advanced AI, natural language processing, and machine learning algorithms to help inbound marketers get the most out of every dollar spent on content. Connect with Jeff Coyle   ➥ Ep 082 - How To Buy & Building Content Websites with Jeff Coyle - https://buyingonlinebusinesses.com/ep-082-how-to-buy-build-content-websites-with-jeff-coyle-from-marketmuse/➥ https://www.marketmuse.com/➥  https://twitter.com/jeffrey_coyle   Resource Links   ➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com ➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/ ➥ Sell your business to us here - https://www.buyingonlinebusinesses.co/sellyourbusiness➥ Market Muse (Content Marketing Software) - https://bit.ly/3Me39L0 ➥ Rank Math (Wordpress SEO Plugin) - https://bit.ly/3Acyjf4 ➥ Content Scale AI (AI Content Detector) - https://bit.ly/3LlxRBV ➥ Surfer SEO (SEO tool for content writing) - https://bit.ly/3X0jZiD   *This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site or posts at no additional cost to you.  See omnystudio.com/listener for privacy information.

This episode features the lovely Eamonn Curley. Eamonn is a Freelance Content Marketing Consultant and has worked at Glofox. Eamonn briefly runs through his career and suggests how short-form video is the game at the moment. This nicely leads onto his own work in copywriting and how he transformed the Glofox blog into a high-traffic website. He recommends Marketmuse which definitely has contributed to his successful work (an optimisation and content research platform). Eamonn highlights some great points on identifying content and summaries his thoughts on AI entering the market.  This a good episode for anyone looking to learn more about creating great content and building a successful organic traffic strategy.

In challenging markets, like we are in right now, companies in the tech industry need to think hard about pricing of their product. Should you discount your product or think through other options like usage based pricing or credit burn down pricing. Kate and I start our conversation around the different pricing options and key points that you need to think about because these decisions can have a major impact in the future when it comes to renewals, so lots of useful information for entrepreneurs. Nue is the leading quote-to-revenue platform, designed to help businesses of all sizes automate their sales and finance processes. The company recently announced a $9M seed extension, bringing its latest round of funding to a total of $15M. In this episode of our podcast, we cover: * Kate's background story and how she got her career started in marketing at Kiva.org and was later the first marketing hire at RichRelevance and what this experience taught her. * Her experience working in startups and build her career into leadership positions that ultimately led her into a operational role in venture capital at NextWorld Capital. * What led Kate and her co-founder, Tina Kung, down the path of starting Nue and the details on their journey thus far and plans ahead. * The emergence of RevOps and the meaning of this function at companies. * Advice on raising capital for diverse founders. * And so much more. This week's episode is sponsored by MarketMuse, a content intelligence platform that sets the standard for content quality. Their AI-powered software enables companies to create predictably better content at scale that increases traffic and engagement, improves productivity, and drives revenue. Get more out of your content with packages starting at $0/month, plus you can get 20% off the MarketMuse Standard plan by using our code "FIZZ20" at checkout. Go to marketmuse.com to get started!

Brett asks three marketing professionals how to leverage AI without losing the voice of a brand. Zac Harris, Head of Organic Marketing at Copy AI, was skeptical of AI at first, but now it's his superpower. It's a genuinely fun way to come up with new ideas and reduce time-consuming tasks. Felicia Newhouse, VP of Global Product Marketing at Aprimo, talks about the human responsibility of usingAI. Elizabeth Irvine, VP of Marketing at MarketMuse, is creating quarry reports on the state of generative AI reports. Everyone agrees that “trash in” will equal “trash out.” Marketers need to feed these AI tools good prompts and always edit their results with a human touch.1:18 Conversation starts3:20 Format5:45 Conversation with Zac11:35 Misconceptions about generative AI18:04 Generative AI and SEO21:00 Conversation with Felicia24:45 Brand voice27:30 Crawl, walk, run approach28:10 https://www.futurepedia.io/31:00 Use cases of AI34:44 Conversation with Elizabeth37:20 State of generative AI report40:50 Maintaining brand voice43:15 Examples of companies using AI44:54 Q&A52:43 OutroSign up for Modern Day Marketer (the newsletter)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

https://youtu.be/R6rWz5uvn8k Aki Balogh is the Co-founder and President of MarketMuse and the CEO of DLC.link, a platform that lets users lock their Bitcoin in escrow, supply Bitcoin as collateral, and earn a yield while maintaining full ownership. We discuss ways to leverage your Bitcoin to earn a yield, what a wider crypto adoption means for other currencies, and the basics of Bitcoin smart contracts.  --- Leverage Your Bitcoin Savings With Aki Balogh My guest is Aki Balogh, the Cofounder and President of MarketMuse, an AI-powered content intelligence and strategy platform and DLC Link, a tech company allowing Bitcoin hoarders to earn a yield on their Bitcoin while maintaining full ownership. Aki, welcome to the show. Thanks for having me. It's great to have you here. You're the first one who's going to talk about Bitcoin on this show, even though we are 140 episodes in. I'm super excited to get my feet and the show wet into the crypto world. How did you become an entrepreneur and why did you choose marketing content and crypto as your fields? What attracted you to these fields? I might have even inherited a gene from my grandfather to be an entrepreneur. My first “business” was I was selling jokes when I was seven years old for a quarter. It started off as a joke. At 14, I started a Hungarian film club with my mom, then at 15, I started a small business, 16 or 18. I started a conference series at the University of Michigan. I started another couple of clubs, a technology club for BBAs, etc. I've always been doing side projects and hustles. Many years after that, I was at a venture fund, OpenView Venture Partners in Boston, looking at $5 million to $20 million investments for tech companies. The founder of the fund pulled me aside and said, “I like you but you shouldn't be here. You should be building a company. You can do venture and invest later. Learn how to build a company.” The next thing I knew, I was starting market news where I was looking to bring AI to marketing. I did that for eight years and then passed that on to CEO Charles, who succeeded me and then started this new project where we're enabling utility for Bitcoin. I would say it's a little bit of always being entrepreneurial and then always trying to follow the technology that can make, I would think, the biggest impact on the world. Charles Frydenborg was a guest on this show. He was a very interesting guest. We talked about market news and how you create and use AI to par content, but this is not a topic. We are going to talk about your second business or at least your follow-up business, probably not the second, maybe the 12th, I don't know. Why did you get interested in crypto and what did you see in it that was promising for you? I heard of Bitcoin in 2011 when I was in San Francisco, but I didn't do anything about it. A lot of people have my early crypto sob story of I had some amount of money and I could have put it in Bitcoin, but instead, I put it into myself, which in hindsight might not have netted the return otherwise. I didn't get into it because of the tremendous sob swings we saw. This is another Hungarian connection. Steve was born in Hungary. I am from Hungary also. Not everybody in crypto is from Hungary, but one of the people who's rumored to be Satoshi is Hungarian Nick Szabo, but that's not what it was. I was leaving market news and looking at new projects. I got interested in the crypto Web 3. I made an introduction for my friend Lazo who has a software development agency where they built crypto stuff and they ended up winning the project to build the Chivo Wallet for El Salvador, which is El Salvador's Bitcoin wallet. Their president, Bukele, made Bitcoin like legal tender in El Salvador and they needed a wallet technology to hold the Bitcoin. These Hungarian guys went and built it. There was a first wallet that didn't work and then they built the second wallet and it worked great. What I saw is when they launched the wallet it...

For our first-ever Roundtable Discussion, we had onboard Jeff Coyle and Stephen Jeske from the content optimization platform, MarketMuse. Together with George Chasiotis, they delved into the implications of the Search Generative Experience (also known as SGE) announced by Google on May 10th during its Google I/O event. They discussed how this change could transform the way search is conducted and impact the visibility and traffic websites receive from organic search. ************************Key Points: Gain insights into the implications of the Search Generative Experience (SGE) for websites and publishers. Discover how the recent changes announced by Google at its Google I/O event will affect the visibility and traffic of your website. Learn how to adapt swiftly to these upcoming shifts in organic search, maintaining your competitive edge in the evolving digital landscape. ************************Timestamps: (02:19) - Jeff's and Stephen's thoughts on the topic. (03:00) - The structure of this section. (03:56) - An overview of what's announced by Google during its Google I/O event. (08:44) - Will SGE take away traffic from websites, publishers, and brands? (12:45) - Participants' questions regarding the topic. (14:19) - How will SGE affect B2B content marketing? (20:18) - Most content professionals will need to make a radical mind shift. (22:46) - How do search results change for investigational keywords? (27:40) - Assumptions on the outcomes of the SGE. (32:36) - Changes to content strategies because of changes in Google search. (36:59) - What needs to be done regarding existing content inventory? (41:11) - Adding experience to your content and its importance. (48:38) - What's MarketMuse's stance regarding AI content? (55:53) - How do these changes shape the content software solutions industry? (59:52) - How's MarketMuse preparing for the changes on a product level? (01:02:39) - Outro ************************Useful Links:MarketMuse Website: https://www.marketmuse.com/Jeff Coyle on LinkedIn: https://www.linkedin.com/in/jeffcoyle/Stephen Jeske on LinkedIn: https://www.linkedin.com/in/stephenjeske/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

Curious how Google's upcoming AI search engine may affect site owners? Today's episode of Niche Pursuits News has you covered with an in-depth and wide-ranging discussion between hosts Spencer, Jared, and guest-host and MarketMuse founder Jeff Coyle about Google's recent unveiling of Magi. The guys consider how this new generative AI search feature will account for: Intent Links Biases Learning curve Authenticity And more... And, of course, they brainstorm how these changes may impact site owners and the display ad networks that so many rely on for income. The discussion then goes to the increasing importance of brand and community building through various channels, such as email and social media marketing. And the benefits these technological evolutions bring for those willing to persevere. And as a special bonus, listeners can sign up for MarketMuse using promo code 'niche20mm' for a 20% discount! Spencer also shares an exciting update about his faceless YouTube channel and how it's now consistently earning over $100 per day - far exceeding his expected earnings of $80 in the entire month of May. And Jared discusses how he recently launched a free tool during his latest interview on the Niche Pursuits podcast, which has had some excellent results. The discussion then gets into weird niche sites where Spencer shares a super niche site called Western Mining History with a DR 59 and monetized with both Mediavine ads and a membership option. Jared then shares his niche site find PenVibe.com, which focuses on pens and related products. The site has a basic design and appears to have quite an interesting history, but it started picking up traffic in 2018, with a surge in March and April 2023. Overall it's a fascinating discussion with lots of nuggets of wisdom forecasting the future of blogging and search in the age of AI. So make sure to listen to the full episode to learn more! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

If you've listened to this podcast in the past, you probably know that I'm an avid fan of tech history. There's nothing like a legendary founding story of a company that completed disrupted an industry. Well, I have an amazing episode today that is going to cover a lot of ground at several ground-breaking, platform shift companies. I'm talking about the stories of legendary companies or products like AltaVista, Napster, Groove Networks… and the early days of tech pillars like TechCrunch, Y Combinator and more. Here are just a few tidbits that you'll learn from our conversation: * Did you know that AltaVista tried to hire the founders of Google while they were still at Stanford? * Did you know that Napster was actually trying to build a legit platform with a business model that would have allowed the music labels to welcome in and embrace the digital era? * Did you know that Y Combinator held their very first demo day in Cambridge, Massachusetts and can you guess what company demoed that day and is now a top 20 web property? Now that I think about it, Don and I go way back. Not only am I thankful for his time to share these great stories, but I am also thankful for all of his support. When I started VentureFizz, I used to syndicate content from investors and influencers in the tech industry and Don was one of our partners. Don was a prolific blogger and it definitely helped up build up our credibility. His blog was called The Next Big Thing and if you want to take another trip down memory lane, check it out, as it is still published. In this episode of our podcast, we also cover many other topics like Don's thought on AI, which he was blogging about years ago and what he's up to these days. This week's episode is sponsored by MarketMuse, a content intelligence platform that sets the standard for content quality. Their AI-powered software enables companies to create predictably better content at scale that increases traffic and engagement, cuts down your content process, and improves your search visibility. Get more out of your content with packages starting at $0/month. Plus you can get 20% off the MarketMuse Standard plan, which includes a ChatGPT integration, by using our code "VFIZZ20" at checkout. Go to marketmuse.com to get started!

“I want to hear people acknowledge that they have failed,” Chuck Frydenborg says, “What I ask of my people is to make new mistakes. Don't make the same ones over and over again. Then we got a problem. Make new ones. Learn from them.” MarketMuse, an AI platform for content creation and strategy, began as a personal science project. The original founder, Aki Balogh, was researching the space when he met the second founder, Jeff Coyle, and they joined forces to create MarketMuse 10 years ago. Where does Chuck come in? After a long career in sales, you'll hear what made him join the organization and what led him to become CEO, replacing Aki. He also tells us his initial concern with the company and why he chose to work there despite it. In this episode, Carol and Chuck discuss all things content, from how to generate topics effectively to analyzing the “why” behind the content. You'll also hear about Chuck's views on introspection and why he believes it's significant in success. Learn more about Chuck Frydenborg and MarketMuse. You can find more information on all our episodes at Vertical Elevation, and you can find Carol on LinkedIn, Twitter, and YouTube.

In episode 102, Jeff Coyle of MarketMuse stops by to discuss the past, present, and future of Natural Language Generation (NLG) content for SEO.Jeff shares his thoughts on how long it might be before we see consistency in the factual accuracy and quality of NLG outputs and how important content quality is within search rankings.We also chat about how Google can keep up with competitors in the AI space and if their current approach is the right one.(0:00) Intro(1:45) The History of NLG for Content Marketing(16:25) Content Quality(21:34) Can Google Keep Up?(30:08) The Present & Future of NLG for Content(34:45) How Far Away Are We From Reliable NLG Outputs?(40:15) How to Future Proof Your SEO Strategy & Content

Jeff Baker, Owner and Founder of BakerSEO, talks about how old SEO signals have become table stakes. In today's world, where tools like MarketMuse and Clearscope are readily available, checking the boxes for on-page technical SEO and a strong inbound link profile is no longer sufficient for ranking. Instead, what matters is how users engage with your content and the metrics your content sends to Google. Today, Jeff discusses how old SEO signals have become table stakes. Show NotesConnect With: Jeff Baker: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI (Artificial Intelligence) is quickly becoming a major force in the content marketing landscape. Although it holds exciting potential, its misuse remains prevalent. Jeff Coyle from MarketMuse is here to help us explore how AI can be best integrated into our content workflow. 

Running the Bases today with Adam Chronister: Digital Marketer, Speaker, Investor, and Philanthropist.  The 2021 Spokane Washington winner for best SEO Company - the Founder of Enleaf MarketingAdam is a fun and passionate entrepreneur, small business owner, digital marketer, speaker, investor, world traveler, philanthropist, student, husband, father and some might say Fashionista.   How many of us have matched clothing or in his case their glasses to their laptops?  Hailing from the Great State of Washington, this Spokane business entrepreneur founded his successful digital marketing company in 2009 and has contributed to digital marketing campaigns for some of America's largest brands including Smiths, The Dallas Fort Worth Airport, and the University of Idaho.  His insights and training tools have appeared in Social Media Week, MarketMuse, SEMRush, SERranking,and many more. This hardworking and dedicated entrepreneur is often on the road traveling for speaking engagements or just dedicated travel to see the world.Key LessonsAdam Chronister encourages entrepreneurs to invest in themselves and seek out mentors to open up growth opportunities.He suggests wearing something unique to conferences to make a lasting impression.He offers free SEO tools to his clients.To learn more about Adam and Enleaf visit: www.Enleaf.comFree SERP Preview ToolHeadline AnalyzerGet Local SEO and Digital Marketing information from 38 Digital MarketListen and subscribe to our show on iTunes, Spotify, Amazon Music, Google Podcast, iHeart Radio, Pandora or TuneIn.Follow 38 Digital Market on our Social Accounts:FacebookLinkedInTwitterYoutubeInstagram

Jeff Coyle is the Chief Strategy Officer and Co-Founder of MarketMuse, an AI platform that streamlines content research, planning and crafting. He joins Brett for a discussion about estimating the return on investment of content programs. Jeff places a strong emphasis on hit and success rates, avoiding shortcuts, and content repurposing.0:00 Intro1:03 Jeff's background6:20 Fearful marketers10:20 Football analogy12:06 ROI and CAC18:45 Securing investments21:50 Repurposing content25:00 Things to avoid28:30 Advice to marketers31:56 Get in touch34:18 Outro Sign up for Modern Day Marketer (the newsletter)Join The JuiceFollow Jeff:| LinkedIn | MarketMuseFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

In this episode of The SaaS SEO Show, we've interviewed Stephen Jeske, Senior Content Strategist at MarketMuse, and discussed content strategy and generative content. ************************Here's what we're covering: What is MarketMuse? Who's using the product and gets the most value? How MarketMuse defines its content strategy. What most companies get wrong with their content strategy. Thoughts on keyword research and difficulties of measuring content value. A common mistake most companies make with their content strategy. Ways of evaluating content throughout different stages. How to quantify topical authority from the content creation standpoint. How companies with big content inventories find gaps in their content strategy.  Characteristics of Helpful Content. What aspects of content quality Google will be looking for. MarketMuse's approach to AI-powered content briefing. Does MarketMuse use GPT-3 as part of its tech in content briefing?  The future of generative content. Examples of good uses of GPT-3 technology. Can generative content get watermarked?  How websites with generative content perform. Tips on using generative content tools. What content creation will look like in 5-10 years?  ************************Useful Links: Stephen on Twitter: https://twitter.com/stephenjeske Stephen on LinkedIn: https://www.linkedin.com/in/stephenjeske/?originalSubdomain=ca MarketMuse's Website: https://www.marketmuse.com ************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!

On this episode we talk with Charles “Chuck” Frydenborg, Chief Executive Officer at MarketMuse, a company that uses data science to empower companies to create new, expert-level content that is optimized for search algorithms.With the algorithms getting smarter every day, it is essential that your content be considered “expert” on the topic you're writing about in order to rank well and drive traffic. This can be difficult to do, and Chuck explains how his company helps with that process.Content is king these days and content marketing is becoming increasingly important in marketing efforts for large and small companies. Content is available 24/7 and it has become the means of introduction of prospective customers to the sales cycle in most industries. He also dives into his subscription model, and why it's important for the health and future of his company. Ready to get started with Rebar?Head to rebartechnology.com or email info@rebartechnology.com to schedule a call today. #Saas #subscriptions #subscriptionbusiness #subscriptionservice

On this week's episode, we chat with Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuse. MarketMuse is a subscription-based, AI content planning and optimization software company that helps brands create content-driven journeys.MarketMuse analyzes content to show brands how well they're telling a story at the page level and how successfully they're building authority at the site level. They can also produce on-demand content inventories and give predictive ways to define how to invest in content.Customers gain insight into how much content they need to produce to own a particular topic, what their biggest risk pages are and what they should do to make long-term, foundational changes.MarketMuse's target audience is brands that already have a culture of content. These are brands that understand the positive impact of producing high-quality content. They typically create at least a couple of content pieces a month and can justify investing in doing a better job.Tuning into the latest episode of Subscriptions: Scaled with Jeff Coyle, Co-Founder and Chief Strategy Officer of the company to discover how content planning and optimization software MarketMuse helps customers create powerful content-driven stories.Jeff Coyle - https://www.linkedin.com/in/jeffcoyle/MarketMuse - https://www.linkedin.com/company/marketmuse/  Ready to get started with Rebar? Head to rebartechnology.com or email info@rebartechnology.com to schedule a call today.  #Saas #subscriptions #subscriptionbusiness #subscriptionservice

This week on Outsmart, your hosts Rex and Nicole dive into all things content marketing with Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuse. In the episode we discuss: Viewing content costs through the buying team's perspective How AI can improve your content marketing workflows Perception vs reality of the future of AI in marketing

Jeff Coyle, MarketMuse Co-Founder and Chief Strategy Officer, discusses search tactics that generate leads, using AI. Businesses put themselves at a disadvantage in search when decisions are based on individual data points. With artificial intelligence, they can benefit from insights based on multiple data points, and make better decisions. Today, Jeff talks about AI's influence on content creation and optimization. Show NotesConnect With: Jeff Coyle: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jeff Coyle, MarketMuse Co-Founder and Chief Strategy Officer, discusses search tactics that generate leads. Companies driving leads from search build engaging top and middle of the funnel content. And, they understand how a strong organic presence drives more users to convert on paid and organic links. Today, Jeff talks about using search for lead generation. Show NotesConnect With: Jeff Coyle: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What should writers and content publishers know about using AI as part of their creative workflow? Over the past year or two, I've tested various content marketing tools, software, and so on. One tool that I use extensively is MarketMuse. About a year ago, the traffic on my main website, Become a Writer Today, dipped by 10 to 20 percent after a Google algorithm update. I was pretty stressed about the whole thing because I had just left my permanent job and relied on the site to pay the bills. When I dug into the traffic dip, I found a few issues. One was that competitors were reverse-engineering some of my top-performing content. But I had also missed opportunities to publish supporting content that would help and engage readers. It isn't easy to figure out all of this yourself, and that's where AI and content marketing tools like MarketMuse can help. Using MarketMuse, I analyzed all the top-performing content on my site and figured out what content was outdated and needed an overhaul to ensure a consistent journey for readers. I could have done some of this manually, but it would have taken me several months. An AI-powered tool like MarketMuse dramatically sped up the process. And as a result, traffic for the site corrected itself within a month or two and then grew. Whether or not you're running a content website, consider how you can use AI as part of your writing workflow. Learn how an AI tool can help you write better headlines, SEO meta descriptions, and supporting copy for social media.And don't worry, they're not going to take the creativity out of writing because skills like understanding what readers want, storytelling, and driving engagement are something only writers can do. In this episode, I meet Jeff Coyle, the co-founder, and chief product officer for MarketMuse. MarketMuse primarily helps content marketers build topical authority by figuring out gaps in their content, but it's also great for small content publishers and bloggers who want to take their site to the next level. In this episode, we discuss:How MarketMuse came aboutHow to create an effective content workflowHow MarketMuse can help content writers add more value to clients and land paid workWhere you can access free advice and support nowResources:Website: https://www.marketmuse.com/Support the show

This week on JobMakers, host Denzil Mohammed talks with Aki Balogh, immigrant from Hungary and cofounder of MarketMuse, which created an artificial intelligence powered content intelligence and strategy platform; and cofounder of dlc.link, which aims to decentralize Bitcoin. Moving to the U.S. after fleeing post-communist Hungary, Aki and his family did whatever they could do […]

How well do you understand the content you have and the gaps that exist in your content strategy? Creating content at scale requires a level of visibility that many editorial organizations struggle to achieve and which many B2B marketing organizations can't even imagine. Jeff Coyle is the co-founder and Chief Strategy Officer at MarketMuse, which built a platform that uses AI to help build out a holistic content strategy that helps brands and publishers demonstrate expertise and meet their buyers across the journey. In this episode of B2B Nation, Jeff discusses his approach to content strategy, how he convinces content purists that data and AI are the tools they've been waiting for, and what the future of B2B content looks like amidst industry consolidation and complicated partnerships. RELATED EPISODE: You've Scaled Your B2B Creation. What happens next? Episode Guide 2:23: Jeff explains his approach to content creation. 3:46: The inputs Jeff looks for to inform content creation. 6:09: “You need to be there at every stage of the experience.” 8:03: How does Jeff convince content purists to rely on data and AI? 16:26: Where does B2B content go from here? 25:33: Jeff predicts consolidation around B2B tech and content. 27:29: “What's Google going to do?” 29:38: What are Jeff's favorite tools?

How well do you understand the content you have and the gaps that exist in your content strategy? Creating content at scale requires a level of visibility that many editorial organizations struggle to achieve and which many B2B marketing organizations can't even imagine. Jeff Coyle is the co-founder and Chief Strategy Officer at MarketMuse, which built a platform that uses AI to help build out a holistic content strategy that helps brands and publishers demonstrate expertise and meet their buyers across the journey. In this episode of B2B Nation, Jeff discusses his approach to content strategy, how he convinces content purists that data and AI are the tools they've been waiting for, and what the future of B2B content looks like amidst industry consolidation and complicated partnerships. Episode Guide 2:23: Jeff explains his approach to content creation. 3:46: The inputs Jeff looks for to inform content creation. 6:09: “You need to be there at every stage of the experience.” 8:03: How does Jeff convince content purists to rely on data and AI? 16:26: Where does B2B content go from here? 25:33: Jeff predicts consolidation around B2B tech and content. 27:29: “What's Google going to do?” 29:38: What are Jeff's favorite tools?

When business owners are too busy focusing on lead generation to do the research to create content, they now can use AI, language processing, and machine learning algorithms that measure user intent. This makes the best content for your product and campaign. In a world where SEO and keyword research is not enough, having AI to fall back on can only bolster your content customer interaction, create better conversions and increase ROI for your marketing strategy. Jeff Coyle, the co-founder of MarketMuse.com, helps businesses in the B2B space ensure their content is on target with every campaign through AI content creation. After 17 years in the industry, Jeff Coyle created MarketMuse. The push behind creating a content intelligence platform was that he understood that content workflows are painful, manually created, and subjective performance. His mission was to develop a data-driven metric for content that speeds up the workflow of creating content and SEO. With MarketMuse, there is editorial expertise and excellence every time. The metrics are there for building authority, creating content, and engagement. MarketMuse works within the natural language generation and processing space, which sets it apart from other AI writing companies in the industry. In today's crowded market space, your content needs to stand apart in so many ways. That's where AI content creation is an asset. It takes the content that was written, will sort through it, and tell you which pieces need work, which ones are on target, and how to improve upon them, so the results move your company or brand forward. The content you get from AI is often only a stepping stone because it still needs to be fleshed out by a human. But with the metrics from AI, you know which direction you need to go in. Do you have enough authority in the field where this particular article or blog will have a positive KPI? Or do you need to build a more solid foundation to see the results you are looking for?Artificial intelligence is used for a content generation but also topic modeling. Jeff created a seeding process that has three components. The seeding process helps figure out what topics match your needs. The three components are your stuff, the stuff you want to be, and your competitors' stuff. You need to go over your current content with a keen eye. Evaluate it. Is it serving your purpose? Is it speaking to your audience? Understand the depth of your coverage and how much success they are providing to your site. The second component is what do you want to be? You need to understand where you want to be and how to get there. Lastly, you need to see what your competitors are doing and where they have voids. Their voids may give you a competitive advantage because it's easy for you to jump in and fill in the gaps. AI is the wave of the future. There will always be better, newer versions. That's the beauty of technology. Jeff's One Big Tip is using AI to enhance your content your writing and get a better handle on the topics you are covering. This will produce positive metrics and keep your business ahead of the competition.In this episode[2:18] Use AI to focus on targeted content every time you publish. AI takes the emotion out of decision-making, giving you neutral direction.Using AI to collect content speeds up creator workflow.[5:28] The difference between AI content and AI writing and why the difference is so significant.Every time you publish, you're liable for what you put out. AI content is verifiable at a faster pace than other methods.[15:55] Topic modeling and how it works.Using AI to sift through already existing content ensures you get a direct hit with each piece you produce. AI can be used as a tool to figure out what your content is missSupport the show

Hey CX Nation,In this week's episode of The CXChronicles Podcast #167 we welcomed Chuck Frydenborg, CEO at MarketMuse.MarketMuse uses AI to accelerate content planning, creation and optimization. The MarketMuse platform identifies content quality issues on your site and builds blueprints that show you exactly how to write to cover a topic comprehensively.Publishers, content creators and e-commerce managers use MarketMuse to realize improvements in search performance. This is yet another potential tool that customer focused business leaders can add to their arsenal to create world-class customer experiences in their growing business. People often forget that brand new customers start the very beginning of their customer experience with a company or brand by engaging with their content. White-papers, case studies, blogs, industry reports and podcasts are becoming the new normal for modern marketing efforts to get new people into your sales funnel or customer journey. In this episode Chuck and Adrian chat through how he has tackled The Four CX Pillars: Team,  Tools, Process & Feedback throughout his career + shares some of the tips & tricks that have worked for the team at MarketMuse as they've grown their customer portfolio & revenues.**Episode #167 Highlight Reel:**1. Why we are going to see more CX/CS leaders joining the C-Suite in the future 2. How your content often kicks off your entire customer experience with new customers 3. Improving the way that your company proves your time to value (TTV)  4. Ensuring your company has the right customer focused leader setting you up for success5. Why communications & expectations setting is paramount for every leadership team Huge thanks to Chuck for coming on The CXChronicles Podcast and featuring his team's work and efforts in pushing the customer experience and content optimization space into the future.Click here to learn more about Chuck FrydenborgClick here to learn more about MarketMuseIf you enjoy The CXChronicles Podcast, please stop by your favorite podcast player and leave us a review. This is the easiest way that we can find new listeners, guests and future customer focused business leaders to tune into our weekly podcast. And be sure to grab a copy of our book "The Four CX Pillars To Grow Your Business Now" on Amazon +  check out the CXChronicles Youtube channel with all of our video episodes & customer focused business leader content!Reach out to CXC at INFO@cxchronicles.com for more information about how we can help your business make customer happiness a habit!Support the show (https://cxchronicles.com/)

Jeff Coyle, MarketMuse Co-Founder and Chief Strategy Officer, discusses search tactics that generate leads, using AI. Businesses put themselves at a disadvantage in search when decisions are based on individual data points. With artificial intelligence, they can benefit from insights based on multiple data points, and make better decisions. Today, Jeff talks about AI's influence on content creation and optimization. Show NotesConnect With: Jeff Coyle: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jeff Coyle, MarketMuse Co-Founder and Chief Strategy Officer, discusses search tactics that generate leads. Companies driving leads from search build engaging top and middle of the funnel content. And, they understand how a strong organic presence drives more users to convert on paid and organic links. Today, Jeff talks about using search for lead generation. Show NotesConnect With: Jeff Coyle: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.