Channel Marketing Podcast from Averetek

You're invited to join Mike Moore, VP of Channel Strategy, Averetek, Peter Thomas, CEO, Averetek, and Vince Menzione in the office as we tackle the everyday challenges channel professionals face. This is a career none of us went to school for, yet somehow we found ourselves here. We're all doing the job, but are we doing it right?

Guest: Christine Hansen, Founding Partner, Verge Marketing Agency #### You're invited to join Mike Moore, VP of Channel Strategy, Averetek, Peter Thomas, CEO, Averetek, and Christine Hansen in the office as we tackle the everyday challenges channel professionals face. This is a career none of us went to school for, yet somehow we found ourselves here. We're all doing the job, but are we doing it right?

Guest: James Hodgkinson, Founder and Chief Evangelist at WebInfinity #### You're invited to join Mike Moore, VP of Channel Strategy, Averetek, Peter Thomas, CEO, Averetek, and James Hodgkinson in the office as we tackle the everyday challenges channel professionals face. This is a career none of us went to school for, yet somehow we found ourselves here. We're all doing the job, but are we doing it right? Expect the conversation to move quickly; it will last between 15 and 30 minutes, depending on the questions. This is the place to come for truly free advice to questions like: How do I activate more partners? Any ideas for a fun and engaging program? What kind of MDF programs get the best results? And your questions, too!

Guest: Rob Spee, Global Channel Executive at SAS #### You're invited to join Mike Moore, VP of Channel Strategy, Averetek, Peter Thomas, CEO, Averetek, and Rob Spee in the office as we tackle the everyday challenges channel professionals face. This is a career none of us went to school for, yet somehow we found ourselves here. We're all doing the job, but are we doing it right? Expect the conversation to move quickly; it will last between 15 and 30 minutes, depending on the questions. This is the place to come for truly free advice to questions like: How do I activate more partners? Any ideas for a fun and engaging program? What kind of MDF programs get the best results? And your questions, too! There are no expectations on you, and we ask for nothing in return. We invite any questions about channel marketing and sales you have. If you'd rather email your questions in before the show that works too, and we'll keep it anonymous if you request. Maybe you just want to show up to hear the topics and trends others are talking about. We look forward to seeing you.

Guest: Conor Macfarlane, President and CEO, 3Eye Technologies 3Eye is a value added distributor of mobility and market-specific IT solutions for verticals such as public safety, healthcare, transportation, oil & gas, and more. #### You're invited to join Mike Moore, VP of Channel Strategy, Averetek, Peter Thomas, CEO, Averetek, and Conor Macfarlane in the office as we tackle the everyday challenges channel professionals face. This is a career none of us went to school for, yet somehow we found ourselves here. We're all doing the job, but are we doing it right? Expect the conversation to move quickly; it will last between 15 and 30 minutes, depending on the questions. This is the place to come for truly free advice to questions like: How do I activate more partners? Any ideas for a fun and engaging program? What kind of MDF programs get the best results? And your questions, too! There are no expectations on you, and we ask for nothing in return. We invite any questions about channel marketing and sales you have. If you'd rather email your questions in before the show that works too, and we'll keep it anonymous if you request. Maybe you just want to show up to hear the topics and trends others are talking about. We look forward to seeing you.

Guest: Jessica Walker McFarland, Director, Worldwide Partner Marketing, Splunk #### You're invited to join Mike Moore, VP of Channel Strategy, Averetek and Peter Thomas, CEO, Averetek in the office as we tackle the everyday challenges channel professionals face. This is a career none of us went to school for, yet somehow we found ourselves here. We're all doing the job, but are we doing it right? Expect the conversation to move quickly; it will last between 15 and 30 minutes, depending on the questions. This is the place to come for truly free advice to questions like: How do I activate more partners? Any ideas for a fun and engaging program? What kind of MDF programs get the best results? And your questions, too! There are no expectations on you, and we ask for nothing in return.

Guest: Diane Krakora, CEO, Partner Path #### You're invited to join Mike Moore, VP of Channel Strategy, Averetek and Peter Thomas, CEO, Averetek in the office as we tackle the everyday challenges channel professionals face. This is a career none of us went to school for, yet somehow we found ourselves here. We're all doing the job, but are we doing it right? Expect the conversation to move quickly; it will last between 15 and 30 minutes, depending on the questions. This is the place to come for truly free advice to questions like: How do I activate more partners? Any ideas for a fun and engaging program? What kind of MDF programs get the best results? And your questions, too! There are no expectations on you, and we ask for nothing in return. We invite any questions about channel marketing and sales you have. If you'd rather email your questions in before the show that works too, and we'll keep it anonymous if you request. Maybe you just want to show up to hear the topics and trends others are talking about. We look forward to seeing you.

Guest: Theresa Caragol, Founder, and Chief Strategy Officer of Achieve Unite #### You're invited to join Mike Moore, VP of Channel Strategy, Averetek and Peter Thomas, CEO, Averetek in the office as we tackle the everyday challenges channel professionals face. This is a career none of us went to school for, yet somehow we found ourselves here. We're all doing the job, but are we doing it right? Expect the conversation to move quickly; it will last between 15 and 30 minutes, depending on the questions. This is the place to come for truly free advice to questions like: How do I activate more partners? Any ideas for a fun and engaging program? What kind of MDF programs get the best results? And your questions, too! There are no expectations on you, and we ask for nothing in return. We invite any questions about channel marketing and sales you have. If you'd rather email your questions in before the show that works too, and we'll keep it anonymous if you request. Maybe you just want to show up to hear the topics and trends others are talking about. We look forward to seeing you.

Guest: Anne Colbeck, Senior Manager, Marketing Operations & Channel Infrastructure at Pure Storage #### You're invited to join Mike Moore, VP of Channel Strategy, Averetek, Peter Thomas, CEO, Averetek, and Anne Colbeck in the office as we tackle the everyday challenges channel professionals face. This is a career none of us went to school for, yet somehow we found ourselves here. We're all doing the job, but are we doing it right? Expect the conversation to move quickly; it will last between 15 and 30 minutes, depending on the questions. This is the place to come for truly free advice to questions like: How do I activate more partners? Any ideas for a fun and engaging program? What kind of MDF programs get the best results? And your questions, too! There are no expectations on you, and we ask for nothing in return. We invite any questions about channel marketing and sales you have. If you'd rather email your questions in before the show that works too, and we'll keep it anonymous if you request. Maybe you just want to show up to hear the topics and trends others are talking about. We look forward to seeing you.

Special guest: Pete Koliopoulos #### You're invited to join Mike Moore, VP of Channel Strategy, Averetek, Peter Thomas, CEO, Averetek, and Pete Koliopoulos in the office as we tackle the everyday challenges channel professionals face. This is a career none of us went to school for, yet somehow we found ourselves here. We're all doing the job, but are we doing it right? Expect the conversation to move quickly; it will last between 15 and 30 minutes, depending on the questions. This is the place to come for truly free advice to questions like: How do I activate more partners? Any ideas for a fun and engaging program? What kind of MDF programs get the best results? And your questions, too! There are no expectations on you, and we ask for nothing in return. We invite any questions about channel marketing and sales you have. If you'd rather email your questions in before the show that works too, and we'll keep it anonymous if you request. Maybe you just want to show up to hear the topics and trends others are talking about. We look forward to seeing you.

Guest: Ryan Bott, Head of Channel and Inside Sales, Impartner Software #### You're invited to join Mike Moore, VP of Channel Strategy, Averetek, Peter Thomas, CEO, Averetek, and Ryan Bott in the office as we tackle the everyday challenges channel professionals face. This is a career none of us went to school for, yet somehow we found ourselves here. We're all doing the job, but are we doing it right? Expect the conversation to move quickly; it will last between 15 and 30 minutes, depending on the questions. This is the place to come for truly free advice to questions like: How do I activate more partners? Any ideas for a fun and engaging program? What kind of MDF programs get the best results? And your questions, too! There are no expectations on you, and we ask for nothing in return. We invite any questions about channel marketing and sales you have. If you'd rather email your questions in before the show that works too, and we'll keep it anonymous if you request. Maybe you just want to show up to hear the topics and trends others are talking about. We look forward to seeing you.

Guest: Larry Walsh, CEO and Chief Analyst, The 2112 Group #### You're invited to join Mike Moore, VP of Channel Strategy, Averetek, Peter Thomas, CEO, Averetek, and Larry Walsh in the office as we tackle the everyday challenges channel professionals face. This is a career none of us went to school for, yet somehow we found ourselves here. We're all doing the job, but are we doing it right? Expect the conversation to move quickly; it will last between 15 and 30 minutes, depending on the questions. This is the place to come for truly free advice to questions like: How do I activate more partners? Any ideas for a fun and engaging program? What kind of MDF programs get the best results? And your questions, too! There are no expectations on you, and we ask for nothing in return. We invite any questions about channel marketing and sales you have. If you'd rather email your questions in before the show that works too, and we'll keep it anonymous if you request. Maybe you just want to show up to hear the topics and trends others are talking about. We look forward to seeing you.

Guest: Matt Heinz, President | Heinz Marketing Speaker, author, and B2B sales expert Matt Heinz joins Mike & Peter to discuss ABM, partner pipeline acceleration, and your questions! #### You're invited to join Mike Moore, VP of Channel Strategy, Averetek, Peter Thomas, CEO, Averetek, and Matt Heinz, President | Heinz Marketing, in the office as we tackle the everyday challenges channel professionals face. This is a career none of us went to school for, yet somehow we found ourselves here. We're all doing the job, but are we doing it right? Expect the conversation to move quickly; it will last between 15 and 30 minutes, depending on the questions. This is the place to come for truly free advice to questions like: How do I activate more partners? Any ideas for a fun and engaging program? What kind of MDF programs get the best results? And your questions, too! There are no expectations on you, and we ask for nothing in return. We invite any questions about channel marketing and sales you have. If you'd rather email your questions in before the show that works too, and we'll keep it anonymous if you request. Maybe you just want to show up to hear the topics and trends others are talking about. We look forward to seeing you.

Guest: Maeve Naughton, Senior Partner Marketing Programs Manager, Intacct Corporation #### You're invited to join Mike Moore, VP of Channel Strategy, Averetek, Peter Thomas, CEO, Averetek, and Maeve Naughton, in the office as we tackle the everyday challenges channel professionals face. Maeve and the team at Intacct recently received a 5-star rating in CRN's 2017 Partner Program Guide. Join us to learn what goes into delivering a comprehensive channel program to partners. Expect the conversation to move quickly; it will last between 15 and 30 minutes, depending on the questions. This is the place to come for truly free advice to questions like: How do I activate more partners? How do I merge the benefits of two marketing programs for partners? What kind of MDF programs get the best results? And your questions, too! There are no expectations on you, and we ask for nothing in return. We invite any questions about channel marketing and sales you have. If you'd rather email your questions in before the show that works too, and we'll keep it anonymous if you request. Maybe you just want to show up to hear the topics and trends others are talking about. We look forward to seeing you.

Guest: Luanne Tierney, Channel Veteran | Modern Marketing & Technology Sales Executive A titan in the Channel, Luanne Tierney made her mark building programs for Cisco, Juniper, Fortinet and others. Now she's on the other side of the table, and she's taking your questions LIVE in the office! #### You're invited to join Mike Moore, VP of Channel Strategy, Averetek, Peter Thomas, CEO, Averetek, and Luanne Tierney, in the office as we tackle the everyday challenges channel professionals face. This is a career none of us went to school for, yet somehow we found ourselves here. We're all doing the job, but are we doing it right? Expect the conversation to move quickly; it will last between 15 and 30 minutes, depending on the questions. This is the place to come for truly free advice to questions like: How do I activate more partners? Any ideas for a fun and engaging program? What kind of MDF programs get the best results? And your questions, too! There are no expectations on you, and we ask for nothing in return. We invite any questions about channel marketing and sales you have. If you'd rather email your questions in before the show that works too, and we'll keep it anonymous if you request. Maybe you just want to show up to hear the topics and trends others are talking about. We look forward to seeing you.

Guest: Michele Campbell, Director Global Channel Programs & Enablement at SonicWall #### You're invited to join Mike Moore, VP of Channel Strategy, Averetek, Peter Thomas, CEO, Averetek, and Michele Campbell, in the office as we tackle the everyday challenges channel professionals face. This is a career none of us went to school for, yet somehow we found ourselves here. We're all doing the job, but are we doing it right? Expect the conversation to move quickly; it will last between 15 and 30 minutes, depending on the questions. This is the place to come for truly free advice to questions like: How do I activate more partners? How do I merge the benefits of two marketing programs for partners? What kind of MDF programs get the best results? And your questions, too! There are no expectations on you, and we ask for nothing in return. We invite any questions about channel marketing and sales you have. If you'd rather email your questions in before the show that works too, and we'll keep it anonymous if you request. Maybe you just want to show up to hear the topics and trends others are talking about. We look forward to seeing you.

Guest: Kristina Scott, Head of Worldwide Partner Marketing, Communications, and Platforms | Brocade You might have seen Brocade is in the news recently. Kristina Scott drops by the office to take your questions live! #### You're invited to join Mike Moore, VP of Channel Strategy, Averetek, Peter Thomas, CEO, Averetek, and Kristina Scott, Head of Worldwide Partner Marketing, Communications, and Platforms | Brocade, in the office as we tackle the everyday challenges channel professionals face. This is a career none of us went to school for, yet somehow we found ourselves here. We're all doing the job, but are we doing it right? Expect the conversation to move quickly; it will last between 15 and 30 minutes, depending on the questions. This is the place to come for truly free advice to questions like: How do I activate more partners? Any ideas for a fun and engaging program? What kind of MDF programs get the best results? And your questions, too! There are no expectations on you, and we ask for nothing in return. We invite any questions about channel marketing and sales you have. If you'd rather email your questions in before the show that works too, and we'll keep it anonymous if you request. Maybe you just want to show up to hear the topics and trends others are talking about. We look forward to seeing you. www.averetek.com

Guest: Claudio Ayub, Chief Strategy Officer, Perks | Channel The hardest working man in the channel, Claudio Ayub, shares his unique perspective on incentives, and how to decrease your channel partners' time to revenue. #### You're invited to join Mike Moore, VP of Channel Strategy & Peter Thomas, CEO in the office as we tackle the everyday challenges channel professionals face. This is a career none of us went to school for, yet somehow we found ourselves here. We're all doing the job, but are we doing it right? Expect the conversation to move quickly; it will last between 15 and 30 minutes, depending on the questions. This is the place to come for truly free advice to questions like: How do I activate more partners? Any ideas for a fun and engaging program? What kind of MDF programs get the best results? And your questions, too! There are no expectations on you, and we ask for nothing in return. We invite any questions about channel marketing and sales you have. If you'd rather email your questions in before the show that works too, and we'll keep it anonymous if you request. Maybe you just want to show up to hear the topics and trends others are talking about. We look forward to seeing you. Mike Moore, VP, Channel Strategy, Averetek Peter Thomas, CEO, Averetek www.averetek.com

Mike & Peter kick off the Office Hours program with live questions from the audience covering effective tactics for channel partners, MQL's/SQL's, and involving channel partners in your product launch. #### You're invited to join Mike Moore, VP of Channel Strategy & Peter Thomas, CEO in the office as we tackle the everyday challenges channel professionals face. This is a career none of us went to school for, yet somehow we found ourselves here. We're all doing the job, but are we doing it right? Expect the conversation to move quickly; it will last between 15 and 30 minutes, depending on the questions. This is the place to come for truly free advice to questions like: How do I activate more partners? Any ideas for a fun and engaging program? What kind of MDF programs get the best results? And your questions, too! There are no expectations on you, and we ask for nothing in return. We invite any questions about channel marketing and sales you have. If you'd rather email your questions in before the show that works too, and we'll keep it anonymous if you request. Maybe you just want to show up to hear the topics and trends others are talking about. We look forward to seeing you. Mike Moore, VP, Channel Strategy, Averetek Peter Thomas, CEO, Averetek www.averetek.com

From: http://www.averetek.com/channel-chat/the-challenge-of-channel-metrics-part-2

From: http://www.averetek.com/channel-chat/the-delusion-of-brands