Podcasts about chief evangelist

This week's show is entitled, "Courageous Marketing: The B2B Marketer's Playbook for Career Success" and my guest is Udi Ledergor, Chief Evangelist at Gong. Tune in to... Learn how to create memorable brand experiences and why they are crucial for lasting customer connections. Understand the balance of providing psychological safety and process accountability to inspire innovative marketing teams. Discover how to shape a courageous career by aligning your strengths with the right opportunities and roles. Listen Now | Watch the video HERE   Matt interviews the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to acceleration@heinzmarketing.com. Sales Pipeline Radio was recently listed as one of 30 Best Sales Management Podcasts and Top 60 Sales Podcasts You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! You can even ask Siri, Alexa and Google or search on Audible!  

The way clients discover and choose financial professionals has evolved—and outdated marketing tactics just don't cut it anymore.In this episode of the Life Matters Podcast by Penn Mutual, Bill Bell, VP of Advanced Sales, sits down with Samantha Russell, Chief Evangelist at FMG, to discuss how modern marketing is reshaping the financial services industry. From the rise of short-form video to the importance of authenticity and consistency, Samantha shares practical strategies to help financial professionals stay relevant and build trust in today's digital world.In this episode, you'll learn:Why old-school marketing no longer worksHow short-form content builds visibility and trustThe power of “done over perfect”Tips for growing your personal brand at scaleTune in now to modernize your approach and future-proof your practice.Have a question or comment for Bill?  Drop him an email at: LifeMatters@PennMutual.com Follow UsTwitter @pennmutualFacebook @PennMutualInstagram @pennmutualLinkedIn @Penn MutualPresented by Penn Mutualwww.PennMutual.comThis podcast is for informational purposes. Guests' views, comments, and opinions on products, services, or strategies do not necessarily represent the views of or imply endorsement by The Penn Mutual Life Insurance Company or its affiliates. Product availability, benefits and provisions vary by state.7969832NS_MAY27 

In this Greatest Hits episode of Tech Magic, hosts Cathy Hackl and Lee Kebler dive into the latest tech developments, from Meta's bold moves in AR to Apple's Vision Pro journey one year later. They highlight Meta's success with Ray-Ban AI glasses, Apple's challenges in AR innovation, and how creators are evolving into media moguls. Cathy also interviews special guest Jeff Barrett, who shares insights on building sustainable creator careers, the rise of nano-influencers, and the global expansion of digital content platforms. Whether you're into cutting-edge tech or the creator economy, this episode captures 2025's emerging trends.Come for the tech, stay for the magic!Jeff Barrett BioJeff Barrett serves as the Chief Evangelist at the Shorty Awards, where he's been involved with the organization for 10 years. A former Shorty Award winner for Best Business Blogger, Barrett has evolved from a creator to an agency leader, demonstrating the possible progression within the creator economy. His journey began uniquely on MySpace and included creating a successful parody account on Twitter that inadvertently led to legitimate recognition in the marketing world. Barrett currently hosts the Shorty Awards show and runs a podcast called "It's No Fluke," which has produced over 130 episodes featuring leaders from major companies like Google, Meta, and the NFL.Jeff Barrett on LinkedInKey Discussion Topics00:00 - Intro & Tech News Overview02:50 - The Future of American XR: Competition and Innovation11:15 - Meta's Metaverse Strategy: Make or Break Year28:18 - Apple Vision Pro: One Year Later41:24 - Interview with Jeff Barrett: The Evolution of the Shorty Awards47:32 - The Creator Economy: Trends and Future Growth53:27 - Building Sustainable Creator-Brand Partnerships01:02:34 - Creator Identity & Platform Evolution01:07:55 - Final Thoughts & Media Recommendations Hosted on Acast. See acast.com/privacy for more information.

In the interview, Rich Jay, Chief Evangelist at Getter, discusses the platform's launch to promote free speech and user privacy, stemming from his frustrations with censorship on mainstream social media. He highlights Getter's commitment to diverse voices, future features like AI-assisted translations, and a monetization strategy supporting creators. Rich addresses concerns about echo chambers, emphasizing genuine dialogue and community moderation. He expresses optimism about Getter's potential to reshape social media by empowering users through technology and decentralization. Recorded: 14.05.25 Connect with Rich Jay Gettr:                https://gettr.com/user/richjayongettr               Connect with Hearts of Oak...

Episode web page: https://bit.ly/4d2nCOx ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better?  Send me a voice message via email at podcast@usertesting.com ----------------------- In this episode, UserTesting's Lija Hogan sits down with Jim Kalbach, Chief Evangelist at Mural and author of The Jobs to Be Done Playbook, to discuss how the “Jobs to Be Done” framework can transform UX and business strategy in today's growth-focused world. Jim unpacks how this mindset helps teams align around real customer needs and bridge the gap between design and business outcomes. He also shares insights on leveraging AI as a tool to enhance—not replace—human-centered research. Jim reflects on his career journey, his passion for experience mapping, and how reframing UX from a cost-saving function to a growth driver can earn teams greater influence in their organizations. Plus, he explains why empathy shouldn't stop at the customer—UX teams need to understand their business stakeholders just as deeply. Key takeaways: The evolution of jobs to be done from boardroom strategy to everyday design practice Why UX teams need to speak the language of business—and how the word “growth” can open doors How to gain executive buy-in by aligning with business goals and showing proof of impact Tips for using AI to support jobs-to-be-done research and scale customer insights The future of UX: creating more human-centric organizations by democratizing research mindsets Resources & Links: Connect with Jim Kalback on LinkedIn Jim's JTBD Playbook and Mapping Experiences books Mural Connect with Lija Hogan on LinkedIn Learn more about Insights Unlocked: usertesting.com/podcast

Episode web page: https://bit.ly/3YTrCuW ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better?  Send me a voice message via email at podcast@usertesting.com ----------------------- In this episode of Insights Unlocked, UserTesting CMO Johann Wrede chats with Udi Ledergor, former CMO and current Chief Evangelist at Gong, and author of Courageous Marketing. Udi shares why bold, differentiated marketing beats "best practices" every time—and how marketers can unlock extraordinary results by giving themselves permission to stand out. Drawing from his own nontraditional career path from magician and musician to marketing leader, Udi explains why simply following industry norms creates a "sea of sameness." He unpacks strategies for building trust with sales, the critical importance of aligning marketing metrics to real business outcomes, and how to thoughtfully invest in brand marketing—even when budgets are tight. Whether you're just starting out or leading a large marketing team, this episode offers candid, actionable advice for becoming a more courageous marketer, building iconic brands, and driving measurable impact. Why following marketing "best practices" leads to ordinary results How courageous marketing stands out and drives growth Practical tips for building trust and alignment between marketing and sales How to measure brand investments creatively when ROI isn't immediate Smart ways to manage marketing experiments with limited budgets Career advice for marketers at every stage—from entry-level to CMO Resources & Links: Connect with Udi on LinkedIn Udi's new book: Courageous Marketing Udi's website Gong Connect with Johann Wrede on LinkedIn Learn more about Insights Unlocked: usertesting.com/podcast What you'll learn:

Craig Taylor is helping protect people from what has become the world's third-largest economy after the U.S. and China—cybercrime, an $8 trillion dollar threat.From unexpected being fired from a Fortune 1000 company to founding an online safety education platform. In this eye-opening episode of Journey To Legacy, we welcome Craig Taylor, CEO, Co-Founder, and Chief Evangelist of CyberHoot.With over four decades in the cybersecurity field—dating back to pre-internet days—Craig offers a veteran's perspective on an industry still finding its maturity. His story demonstrates how resilience and purpose-driven leadership can turn professional setbacks into opportunities that benefit an entire industry.

Podcast: Error Code (LS 27 · TOP 10% what is this?)Episode: EP 61: Applying Zero Trust to OT systemsPub date: 2025-04-30Get Podcast Transcript →powered by Listen411 - fast audio-to-text and summarizationZero Trust is a security model based on default-deny policies and fine-grained access control governed by identity, authentication, and contextual signals. For RSAC 2025, John Kindervag, Chief Evangelist of Illumio and the creator of Zero Trust, talks about introducing a "protect surface" into legacy OT systems —isolating critical data, applications, assets, or services into secure zones for targeted Zero Trust implementation.The podcast and artwork embedded on this page are from Robert Vamosi, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.

Zero Trust is a security model based on default-deny policies and fine-grained access control governed by identity, authentication, and contextual signals. For RSAC 2025, John Kindervag, Chief Evangelist of Illumio and the creator of Zero Trust, talks about introducing a "protect surface" into legacy OT systems —isolating critical data, applications, assets, or services into secure zones for targeted Zero Trust implementation.

Today, Doug welcomes back Samantha Russell, Chief Evangelist at FMG, to talk about how advisors can turn market volatility into a marketing strength. Samantha stresses that during uncertain times, silence from advisors breeds anxiety. Instead, consistent, proactive communication builds trust and positions advisors as steady, reliable guides—like a pilot reassuring passengers during turbulence. She shares … Continue reading Episode 258 – How Elite Advisors Win Trust in Volatile Markets with Samantha Russell →

Watch on YouTube.UC Today Journalist Kristian McCann sat down with Josh Blalock, Chief Evangelist at Jabra to break down key insights from Comms VNext 2025.In this exclusive interview, Josh Blalock revealed main themes of the conference, and key insights gained from it, including:Industry discussions on AI's evolving capabilities on Microsoft TeamsThe interest in governance strategies addressing security concerns in hybrid work environmentsHow attendees and hosts explored the intricacies on managing complex deploymentsThanks for watching, if you'd like more content like this, don't forget to SUBSCRIBE to our YouTube channel.You can also join in the conversation on our  X and LinkedIn pages.

Udi Ledergor is Chief Evangelist and former CMO at Gong. You can centralize all your revenue workflows in Gong's Revenue AI Platform. Gong is a Unicorn (last valuation was $7.25B). Total funding $583M. Also check out Ep. 156 “Gong's Marketing Evolution From Early Stage To Unicorn”.Here's what we cover:In what ways have customers helped Gong build to the next round;How to create raving fans;Where is Gong placing big bets in 2025 (e.g. redefining category boundaries);How do you sell to large strategic customers;Where is Udi placing big bets in 2025 (new book!);Why courage in marketing is so important and oftentimes missing;What's your favorite use case for using AI.Udi on LinkedIn: www.linkedin.com/in/udiledergorCourageous Marketing book: https://mybook.to/courageousmarketingGong: www.gong.io For more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show. Music by my talented daughter.Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com

Join Julien Simon, Chief Evangelist of Arcee AI, as we discuss how Model Merging can help us build more versatile and cost effective AI models. Hear him explain the different methods for Model Merging while comparing it with other techniques for building better models such as Model Distillation and Transfer Learning. To learn more about Model Merging:Arcee AI Websitehttps://arcee.aiArcee's MergeKit: A Toolkit for Merging Large Language Modelshttps://arxiv.org/abs/2403.13257Deep dive: model merging on YouTube:https://youtu.be/cvOpX75Kz4M?si=nT2U7Fe8oLNRSy0uTry MergeKit:https://github.com/arcee-ai/mergekitAWS Hosts: Nolan Chen & Malini ChatterjeeEmail Your Feedback: rethinkpodcast@amazon.com

Guy Kawasaki's journey from a lower-middle-class neighborhood in Hawaii to becoming a Silicon Valley icon is clear proof of grit and transformation. After working in the jewelry business, he pivoted to tech and joined Apple as Chief Evangelist. There, he played a key role in launching the Macintosh, shaping Apple's brand, and transforming how technology is marketed. Today, Guy is a venture capitalist, startup advisor, and Chief Evangelist at Canva. In this episode, Guy shares his battle with hearing loss, why passion is overrated, his top sales strategies, and advice for scaling a business as an entrepreneur. Guy Kawasaki is a marketing specialist, bestselling author, venture capitalist, and speaker. As the former Chief Evangelist for Apple, he played a pivotal role in launching the Macintosh and now serves as Chief Evangelist at Canva. In this episode, Ilana and Guy will discuss: (00:00) Introduction  (02:11) From Humble Beginnings to Studying at Stanford (06:24) Why Sales Is the Key to Business Success (11:01) Knowing When to Pivot vs. Stick with Your Career (17:26) Transitioning from Jewelry Business to Tech (21:48) Key Lessons from Working with Steve Jobs (24:38) How to Evangelize Great Ideas (26:31) The Promotion That Led Guy to Quit Apple (31:58) The Myth of “Finding Your Passion” (38:26) Building Resilience After Hearing Loss (43:15) Strategies to Scale Your Career and Business (49:33) How to Truly Understand Customers' Needs Guy Kawasaki is a marketing specialist, bestselling author, venture capitalist, and speaker. As the former Chief Evangelist for Apple, he played a pivotal role in launching the Macintosh and now serves as Chief Evangelist at Canva. Despite experiencing hearing loss and receiving a cochlear implant, Guy's passion for sharing ideas remains unwavering. He hosts the Remarkable People podcast and delivers over fifty keynote speeches annually for clients like Apple, Nike, Google, and Microsoft. Connect with Guy: Guy's Website: guykawasaki.com  Guy's LinkedIn: linkedin.com/in/guykawasaki Resources Mentioned: Guy's Podcast,  Remarkable People: bit.ly/RemarkablePeoplePod  Guy's Book, Think Remarkable: 9 Paths to Transform Your Life and Make a Difference: https://www.amazon.com/Think-Remarkable-Paths-Transform-Difference/dp/139424522X  Leap Academy: Ready to make the LEAP in your career? There is a NEW way for professionals to Advance Their Careers & Make 5-6 figures of EXTRA INCOME in Record Time. Check out our free training today at leapacademy.com/training

In this episode, Tye DeGrange is joined by Udi Ledergor to dive into Udi's new book, "Courageous Marketing: The B2B Marketer's Playbook for Career Success," released on April 10th. Drawing from two decades of experience and insights from top CMOs, the book challenges traditional B2B marketing practices and encourages a bold, strategic mindset.The conversation covers key themes like overcoming “death by committee,” prioritizing product-market fit over blindly following so-called best practices, and embracing a human-first approach — even in an AI-driven world. They discuss the power of bold branding (with examples like Gong's distinct visual style) and the importance of tailoring strategies for both the 5% actively in-market and the 95% who aren't — known as the “95.5 rule.”Other highlights include building trust through authentic content and personal branding, using frameworks like RAPID for faster decisions in big teams, and leaning into courageous marketing that solves real problems and creates lasting brand impressions — even if they're not always easy to measure.

This week's guest went from Business School Valedictorian to Chief Marketing Officer and now serves as the Chief Evangelist at Gong, one of the most well-known brands in B2B tech.Udi Ledergor began his career as a Help Desk Manager and Product Technologist, then spent five years in Product Management before moving into marketing leadership. He held multiple VP of Marketing and advisory roles before joining Gong, where he's spent the past eight years helping shape the company's category-defining brand and go-to-market strategy.Outside of work, Udi has also spent time as a magician, a musician, and a public speaker. Most recently, he added author to his resume with the release of his book, Courageous Marketing: The B2B Marketer's Playbook for Career Success.In this episode, we discussed:How Udi simplifies complex topics using what he calls the “grandparent test”His top writing tips to improve communication and clarityGong's decision-making framework: one-way doors vs. revolving doorsWhy bold, creative marketing beats safe marketing every timeHow psychological safety and process accountability drive innovationWhat bravery really looks like in leadership and lifeHow parenting has influenced Udi's perspective on work and reframing challengesThe most surprising chapters of his book that resonated with early readersPlease enjoy this week's episode with Udi Ledergor.Listen now to The 20% PodcastGrab your copy of Courageous Marketing wherever books are sold:https://www.amazon.com/Courageous-Marketing-Marketers-Playbook-Success-ebook/dp/B0F22HWR3C/ref=sr_1_1?crid=6YOP12EGVC5X&dib=eyJ2IjoiMSJ9.KXZXVfeRnHGB6XaMZrEjBQGfOJsY2LJQ63LwveumtNUDzh46EFWmp15JoJCz2P9-L7Hwh1adXZVXsZZflG09I-FtB8N5NHKOHDKSisnLxpIHpjDZImAoYpjCt4_1_VygOZFn2rbXSqNTl6LQ0RzEuU6nPlWJrLsnLmkxakOuRZmpUkswDzw_ITIZ7Q95VHrT9RwabzqSiIOW1-zt9bGBWerqgc683GU1KXaq5Su2N-Q.xrU0xBkxYI0HFLgR9R9fr-NtntL_H-9JhsEUxCnkXFs&dib_tag=se&keywords=courageous+marketing&qid=1744595922&sprefix=%2Caps%2C142&sr=8-1 ____________________________________________________________________________I am now in the early stages of writing my first book! In this book, I will be telling my story of getting into sales and the lessons I have learned so far, and intertwine stories, tips, and advice from the Top Sales Professionals In The World! As a first time author, I want to share these interviews with you all, and take you on this book writing journey with me! Like the show? Subscribe to the email: https://mailchi.mp/a71e58dacffb/welcome-to-the-20-podcast-communityI want your feedback!Reach out to 20percentpodcastquestions@gmail.com, or find me on LinkedIn

#237: Strategy | Udi Ledergor (former CMO, now Chief Evangelist at Gong) helped turn Gong into one of B2B's most iconic brands—and now he's sharing how they scaled it to a multi-billion dollar valuation. In this episode, Dave sits down with Udi to unpack lessons from building Gong's category, brand, and marketing engine (and why B2B marketing needs way more courage). You'll learn:Lessons from building Gong from 0 to $100M in revenueHow to make B2B marketing not boringHow to measure and justify brand investments in marketingWhy you need to be more courageous with your marketingUdi also shares stories from his new book Courageous Marketing, featuring specific plays and strategies any B2B marketer can steal.Timestamps(00:00) - – Intro to Udi (07:33) - – Early career lessons and building a marketing role from scratch (10:33) - – How Gong achieved early product-market fit (14:33) - – The importance of picking the right company and founder (16:33) - – Why Gong's focus, clarity, and positioning stood out from day one (18:43) - – Why Udi wrote Courageous Marketing and what it's about (19:33) - – What “courageous marketing” actually means (22:33) - – Defining brand personality before visual identity (26:17) - – Campaign breakdown: Times Square billboards, employee spotlights, and perception hacks (29:37) - – The “punching above your weight” formula for early-stage brands (33:07) - – How to measure soft ROI and prove brand impact (36:37) - – Super Bowl ad, Michael Lewis podcast, and tying brand to pipeline (41:22) - – How to budget for experiments and get CFO/CEO buy-in (42:37) - – Building a courageous team: culture, process, and psychological safety (45:37) - – Gong Labs: Turning product data into content with staying power (48:37) - – Product + marketing alignment: the real unlock (50:07) - – Where AI fits in the future of courageous marketing (52:27) - – Udi's book Courageous Marketing (and why you should go read it) Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Grammarly.Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work?You're not alone. The average marketing team spends 28+ hours a week just keeping up with comms.That leads to burnout, frustration, and a whole lot of performative productivity that doesn't actually move the needle.AI-fluent marketing teams are changing that. Grammarly's 2025 Productivity Shift Report shows how they're using AI to:– Cut down on back-and-forth– Automate content, research, and reporting– Eliminate busywork– Make space for strategyWe're marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages.Get the report and see how top teams are making AI actually useful.Visit go.grammarly.com/exitfive to grab it.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

SEASON: 5 EPISODE: 8Episode Overview:On this episode of Becoming Preferred, we're tackling a challenge every growing business faces: scaling without chaos. My guest, Nick Foy, is here to show us how. Nick is an expert in aligning technology to build seamless processes, helping businesses escape the disruption that comes from disconnected solutions. Nick's passion lies in empowering businesses to scale efficiently, creating streamlined workflows that eliminate bottlenecks and foster sustainable growth. He'll be sharing his insights on how to leverage technology strategically, ensuring your systems work for you, not against you. If you're ready to unlock your company's potential and build a foundation for seamless scaling, join me for my conversation with Nick Foy.Guest Bio: Nick Foy is the Founder, CEO, and Chief Evangelist of Silverdale Technology, which provides access to world-class processes, systems, and change management methods regardless of their size or budget. Going against the grain of the ERP industry, Nick and his team are 'democratizing ERP' with their unique perspectives, such as their standard business process library, fixed price implementation and money-back guarantees.Nick is well placed to do so, with over 30-years of experience in business and technology consulting and leadership positions, particularly in logistics and supply chain, at Amazon, Capgemini Consulting, ModusLink Corporation, 3663 First for Foodservice, and The Glenmorangie Distillery Company.Born in Scotland and currently living in rural Washington, USA, Nick is a frequent traveler, having made it all around the US, Europe, and Asia for work. He also spares time for his interests, such as being an aspiring guitar player, whisky sampling as a hobby, and being an early adopter and owner of a large tech graveyard of discarded first editions.Resource Links:Website: SilverdaleSilverdale: Expert Odoo Partner for Seamless ERP SolutionsProduct Link: SilverdaleComprehensive Odoo Audit Services | Silverdale Insight Gold Timestamps:04:51 Building processes is not a priority06:58 Just keep asking why until you actually get to the root cause08:38 You should spend way more time understanding the problem10:25 Processes have a half-life12:59 BPMN.io Business Process Model and Notation13:32 If you can't see it, you can't optimize it17:13 We are an official Odoo partner. Odoo is an all in one business software18:49 Don't try and do it yourself21:24 What are you missing out on?22:35 What's the role of company culture in a successful process or tech implementation? 24:52 W hat's the one piece of advice you'd give to a business owner who feels completely overwhelmed...26:03 Frustration doesn't help at all27:49 What it allows you to do is to do more, and to do better (AI)29:29 I t's never too early, but it's always too late31:37 If you are willing to adapt and adopt some of those processes, actually the engagement can be quite lightweight 32:28 Silverdale.usConnect Socially:LinkedIn: https://www.linkedin.com/in/nickfoy/Instagram:

In this episode of the Arm Viewpoints podcast, host Brian Fuller speaks with Julien Simon, Chief Evangelist at Arcee AI, about the evolution of small language models and the significance of CPU-based AI inference. They discuss Arcee AI's journey, the advantages of small models over large ones, the importance of inference, and the innovative techniques like quantization that enable efficient performance. Julian emphasizes the need for businesses to focus on cost performance and the future of AI as a collection of microservices that can be tailored to specific needs.

Udi Ledergor, Gong's Chief Evangelist and former CMO, reveals how courageous marketing strategies helped propel Gong from startup to multi-billion dollar company status while redefining the B2B marketing playbook.• Creating bold B2B marketing that stands out requires courage and rejecting "boring practices" that yield ordinary results• The "punching above your weight" strategy helped Gong appear much larger than it was, allowing early access to enterprise customers• Gong's Super Bowl commercial hack: buying regional ads in tech hubs for under $350K instead of spending $20M on national spots• The 95-5 rule: most marketers only target the 5% ready to buy, while Gong created value for the other 95% through Gong Labs content• Breaking B2B visual identity norms by rejecting "Series A blues" for bold fuchsia and purple with a bulldog mascot• Building psychological safety within marketing teams encourages innovative ideas and calculated risk-taking• Udi's background as a magician influenced his marketing approach: complex work behind the scenes creates simple, magical experiences• Marketing's ultimate goal is making sales easier – creating alignment across teams and driving measurable business results• Finding courage to take strong, bold points of view in marketing requires leadership that celebrates creative experimentationYou can find Courageous Marketing: The B2B Marketer's Playbook for Career Success by Udi Ledergor available everywhere books are sold starting April 10th.https://www.amazon.com/Courageous-Marketing-Marketers-Playbook-Success/dp/B0DZQLTW45What does it take to transform B2B marketing from forgettable to phenomenal? Udi Ledergor, reveals the bold strategies that helped drive Gong from early-stage startup to multi-billion-dollar powerhouse with over $300 million in ARR.Udi shares the genesis of his new book "Courageous Marketing: The B2B Marketer's Playbook for Career Success," distilling two decades of hard-won wisdom into actionable insights for marketers at every stage. The conversation explodes with practical, counterintuitive approaches that challenge the status quo of B2B marketing.The discussion dives deep into building memorable brands through distinctive visual identity creating content that serves the 95% not yet ready to buy, and fostering a culture where marketing teams feel safe taking calculated risks.Whether you're a marketing veteran or just starting your journey, this episode delivers a masterclass in breaking free from "boring practices" to create marketing that drives real business results while genuinely connecting with audiences. Ready to inject some courage into your marketing? Udi Ledergor: https://www.linkedin.com/in/udiledergor/Udi was Gong's first marketing hire as their CMO. He's the mastermind who helped define the revenue intelligence category and create Gong's iconic, human-centered brand.  He's led marketing at five B2B startups and is known for his bold approach to branding and storytelling that puts people first.  When he's not evangelizing for Gong, Udi wears many hats as an author, speaker, mentor, angel investor, and board member. He is passionate about startups, storytelling, and creating unforgettable Website: https://www.position2.com/podcast/Rajiv Parikh: https://www.linkedin.com/in/rajivparikh/Sandeep Parikh: https://www.instagram.com/sandeepparikh/Email us with any feedback for the show: spark@postion2.com

How can bold B2B marketing drive better sales alignment?In this episode of The Hard Corps Marketing Show, I sat down with Udi Ledergor, Chief Evangelist at Gong, a marketing leader and advocate for making B2B marketing exciting. Udi shares his insights on breaking away from stale best practices and embracing creativity and risk-taking to drive real impact.Udi highlights the common disconnect between marketing and sales teams—where each celebrates achievements that don't align with the other's goals. He emphasizes the importance of shared KPIs to foster collaboration and ensure both teams work toward the same objectives.In this episode, we cover:How misaligned goals between marketing and sales create frictionThe power of shared KPIs in driving better collaborationWhy creativity and risk-taking lead to stronger marketing impactHow to build an effective marketing team by hiring for potential, not just experienceBalancing psychological safety with accountability for high-performing teamsThe role of AI in content creation—why it should augment, not replace, original ideasIf you're looking to transform your B2B marketing strategy and create campaigns that truly resonate, this episode is packed with actionable insights you won't want to miss!

Recorded live at Money 20/20, 2024 in Las Vegas, Nevada, Eyal is joined by the open banking leads from three major US aggregators: John Pitts, Head of Policy at Plaid; Jane Barratt, Chief Advocacy Officer at MX; and Anil Mahalaha, Chief Evangelist at Akoya. Aggregators, sometimes called data access networks, provide third parties with connectivity to a wide range of banks. In the US in particular, they are uniquely crucial, having built out an early form of open banking over the past few decades. As the region moves towards standardization and regulation, they will continue to play a pivotal role. Together, Eyal and his guests discuss the continued implications of the CFPB's final ruling on Personal Financial Data Rights, the evolving role of aggregators, and the impact of API-driven connectivity. The conversation explores whether regulation is truly necessary, how it will shape the competitive landscape, and what's next for the future of financial data access in America. Specifically they discuss:CFPB's Personal Financial Data Rights RuleThe role of aggregators in the U.S.The transition from screen scraping to APIsPerspectives on secondary data useThe commercialization of data access

Karla Jo Helms is the Chief Evangelist and Anti-PR Strategist for JOTO PR Disruptors . Karla Jo learned firsthand how unforgiving business can be when millions of dollars are on the line--and how the control of public opinion often determines whether one company is happily chosen, or another is brutally rejected. Being an alumnus of crisis […]

Podcast with Steve Forcum, Chief Evangelist, SIPPIO At Channel Partners 2025, Doug Green, publisher of Technology Reseller News, sat down with Steve Forcum, Chief Evangelist at SIPPIO, to discuss how the company is helping partners tap into new growth by simplifying and accelerating calling services within Microsoft Teams, Zoom, and soon Cisco Webex. “We make it fast, easy, and flexible for partners to offer calling, messaging, fax, and more to customers already using the platforms they love,” said Forcum. “We're not competing with Microsoft or Zoom—we're the cheese on their hamburger.” SIPPIO is a 100% channel-only voice enablement platform. Built natively on Microsoft Azure, the company supports both enterprise-scale deployments and small business use cases with equal efficiency. Forcum emphasized that this scale-down capability enables partners to profitably serve customers with as few as one user, while maintaining high margins and a simplified service model. Turning a Saturated Market into New Opportunity Forcum challenged the prevailing industry assumption that the UCaaS market has gone cold: “It's not that the market is saturated. It's that the opportunity has shifted. Instead of trying to replace what a customer already uses, help them make it better.” SIPPIO's platform lets partners add functionality to Microsoft Teams or Zoom—such as voice, SMS, fax, and contact center integrations—without requiring disruptive infrastructure overhauls. This “additive” model not only shortens the sales cycle, it opens up entirely new revenue channels inside existing customer relationships. Fast, Automated, Profitable One of the differentiators SIPPIO brings to partners is a user experience designed for speed and simplicity. “You can spin up a trial or provision new numbers in minutes. It's faster than signing up for Netflix,” said Forcum. The platform features a modern shopping experience, full automation for service activation, and a new suite of calling plans (Connect Basic, Connect, and Connect Pro) designed to increase partner profitability and customer value. Marketing, MDF & More In addition to product innovation, SIPPIO offers deep go-to-market support, including: Pre-built demand generation kits Verticalized marketing assets Co-branded content and campaign support A new MDF program to fund partner-led pipeline creation “We're not just a product and margin company,” said Forcum. “We co-invest with partners to grow their business.” Serving Carriers and Global Providers SIPPIO's composable architecture also appeals to service providers and carriers, offering modular automation layers that sit atop existing SBC infrastructure from vendors like AudioCodes, Oracle, and Ribbon. The result: a faster path to scaling Operator Connect or similar programs—without costly rip-and-replace strategies. To learn more, visit sippio.io

#232: Sales | Dave sits down with Jen Allen-Knuth, founder of DemandJen. Jen shares her insights from her 15+ years in B2B Sales, from managing a quota to building great working relationships with marketing.Jen and Dave cover:Co-creating content with Marketing and Sales that drives better customer engagement and grows your pipelineHow Jen successfully built her audience using video on LinkedIn and leveraged it to start DemandJenHow companies should focus on genuine diversity efforts rather than superficial inclusivityTimestamps(00:00) - – Intro to Jen (07:29) - – Why you should have a mentor and how to get one (09:19) - – Sales experiences and becoming a Chief Evangelist (12:50) - – Making the leap from side hustle to full-time (17:17) - – Why your career experiences should be diverse (21:59) - – The shallow impact of diversity panels (26:03) - – How Jen built her personal brand (29:24) - – Creating unscripted content that's still clear (32:56) - – Being authentic in marketing (37:51) - – Don't use templates for customer conversations (44:13) - – Strong relationships between product marketing and sales (45:00) - – Being customer-centric (50:22) - – Why you need to be a good storyteller (52:11) - – Challenges of data analysis Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Customer.io.You know that feeling when you open your inbox, and it's just… noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that's email, SMS, push notifications, or beyond.And the best part is that it's all automated, so you're not just blasting campaigns and hoping for the best. You're running a machine that delivers real, human engagement at scale.7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection. Join them by visiting Customer.io to get started. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Marketing can make or break a business, but for financial advisors, clear and compelling communication is more important than ever. How can advisors stand out in a crowded space? How can they use digital tools to connect with clients more effectively? In this episode of Mitlin Money Mindset®, Larry Sprung speaks with Samantha Russell, Chief Evangelist at FMG, about strategies financial advisors can use to grow their businesses through digital marketing. She shares insights on content strategy, social media, and branding, emphasizing the importance of clarity, engagement, and community-building. Samantha discusses: How simplifying language and avoiding jargon helps advisors connect better with their audience The impact of Google verification and reviews on local search rankings and credibility The power of social media engagement and how authentic interactions can strengthen professional relationships Her late husband Ryan Russell's legacy, including his bestselling children's book and its lasting impact The importance of teaching children gratitude, cultural awareness, and an appreciation for different perspectives And more! Resources: Mitlin Financial   The JOY and Productivity Journal by Lawrence Sprung  Download Your Free Copy of the Couple's JOYful Money Guide Connect with Larry Sprung:  LinkedIn: Larry Sprung Instagram: Larry Sprung Facebook: Larry Sprung X (Twitter): Larry Sprung Connect with Samantha Russell:  LinkedIn: Samantha Russell X: Samantha Russell Website: Samantha Russell Website: FMG Suite About our Guest: Samantha is the Chief Evangelist at FMG and has been helping financial advisors grow through creative digital marketing and communication strategies for the last 10+ years. A big part is helping them switch their mindset from an "outbound cold sales" to a "warm inbound" approach. The strategies she teaches (including optimal website design, SEO, content marketing, social media, and video) have helped thousands of advisors experience significant organic growth and new business over the last 10 years. Samantha is a prolific speaker and content creator, and she often appears on stage at conferences and on the pages of well-known industry publications. She is an Investment News 40 Under 40 award winner, a ThinkAdvisor Luminary, and a WealthManagement.com "10 to Watch" honoree. Disclosure: Guests on the Mitlin Money Mindset are not affiliated with CWM, LLC, and opinions expressed herein may not be representative of CWM, LLC. CWM, LLC is not responsible for the guest's content linked on this site.  

In this episode of the Wise Decision Maker Show, Dr. Gleb Tsipursky speaks to Jim Kalbach, Chief Evangelist at Mural, about getting over the uncanny valley in Gen AI adoption.You can learn about Mural at https://www.mural.co/

This content is for informational and entertainment purposes only, you should not construe any such information or other material as legal, tax, investment, financial, or other advice.----------------------------------------Welcome to Episode 86 of the Investing in Impact podcast. Today, I'm joined by Howard Fischer, Co-Founder and Chief Evangelist of Gratitude Railroad, to discuss his journey from Wall Street to impact investing and how Gratitude Railroad is building a community-driven approach to fund entrepreneurs creating lasting social and environmental change.Prior to his work in impact investing, Howard spent over 30 years in traditional finance as the Founder and CEO of Basso Capital Management, a hedge fund specializing in convertible securities.He previously held senior trading roles at Smith Barney, Drexel Burnham Lambert, and Cohen Feit & Company, and began his career as a Certified Public Accountant in both public and private sectors.Howard currently serves on the boards of 1% for the Planet, The Carbon Underground, and the Garrison Institute's Compassionate Leaders in Finance program.He also advises BrightEdge, the investment fund of the American Cancer Society, and has held board positions with DoneGood, Builders Fund, Atlas Impact Partners, and Blackdirt Capital.He holds a B.S.E. in Accounting and Finance from the Wharton School at the University of Pennsylvania, and was a Fellow in Harvard University's Advanced Leadership Initiative in 2013 and 2014. ----------------------------------------Thrive in the Impact Economy.Join 20k+. Subscribe to our weekly newsletter for the latest news, exclusive interviews, and curated products that drive the Impact Economy. Our mission is to highlight and celebrate the founders, creators, investors, and conscious brands shaping the future of conscious business and philanthropy.To learn more, please visit causeartist.com

Special announcement! The Bittensor Guru Validator is now the TAO.com Validator.  Watch the video on X: https://x.com/KeithSingery/status/1902729530521116695 As Bittensor moves into an era of rapid expansion catalyzed by the open market dynamics of dTAO, validators, more than ever, are critical for enabling access to intelligence commodities, increasing institutional adoption and building out tools and services available on top tier chains to attract millions of new users and investors. To fuel Bittensor's evolution, the Bittensor Guru Validator is joining Tensora and officially  rebranding as TAO.com. We will return to running validation hardware and adjust our take to 9% to fund our operations. The TAO.com group, formed by this partnership along with several other key acquisitions and hires, will be the backbone of the most complete team in the ecosystem. It will include some of Bittensor's top miners, developers and business leaders, rounding out a group that will have deep experience in every facet of our network critical for charting a successful course in this next phase of growth. In addition, I have joined TAO.com as Chief Evangelist. The Bittensor Guru Podcast will continue with a new focus on sharing results from TAO.com's subnet evaluations team with the community. We are leveraging our combined expertise to analyze every aspect Bittensor's subnets, from the health and diversity of the miner/validator pools to intelligence commodities to incentivize mechanisms and even the subnet code itself. These announcements are the just the beginning  and I look forward to sharing more developments as we solidify ourselves as a cornerstone of Bittensor. 

The Coach Debbie Potts Show Episode with Dirk Friel – Chief Evangelist and Co-Founder of Peaksware Episode Overview: In this episode of The Coach Debbie Potts Show, Debbie welcomes Dirk Friel, Chief Evangelist and Co-Founder of Peaksware, the parent company of TrainingPeaks. Dirk shares his inspiring journey, the "why" behind his passion for helping coaches and athletes reach their full potential, and how TrainingPeaks facilitates endurance coaching and athlete success. This conversation dives into the art and science of training, recovery, and sustainable performance while exploring how athletes can track red flags to avoid burnout and thrive from the inside out. Key Topics Discussed: Dirk's Why: The driving force behind Dirk's career is his desire to help others unlock their potential—whether by empowering coaches with tools to grow their businesses or guiding athletes in achieving their goals. Passion, Purpose & Mission: Dirk reflects on how his work never feels like a job. He thrives on engaging with multiple endurance sports and exchanging ideas with athletes and coaches, which drives innovation and success in training and racing strategies. The Value of Expert Coaching: Why professional guidance is crucial for athletes to progress safely and effectively, with a focus on avoiding plateaus and building long-term success. TrainingPeaks' Holistic Approach: Dirk explains how TrainingPeaks is more than a training log. It's a tool for tracking the big picture—combining consistency, recovery, and proper fueling strategies to enhance athletic performance while avoiding overtraining. Red Flags in Training: Strategies to identify signs of overtraining, under-eating, and under-recovery using data and tools from TrainingPeaks. Dirk emphasizes the importance of sustainable practices, such as sleep, nutrition, and intensity control. Exciting Projects and Features: Dirk shares upcoming TrainingPeaks features like strength training integration and virtual training resources, as well as the TrainingPeaks University (TPU) event in Australia. Quotes from Dirk: “There's no one secret workout—the secret is the sequence of workouts done consistently over time.” “Recovery is as important as training. Momentum from solid sleep and smart fueling strategies pays dividends over time.” “The art of coaching is helping athletes internalize intensity control and the confidence to hold back when needed.” Learn More About Dirk Friel and TrainingPeaks: Website: TrainingPeaks.com Upcoming Events: TPU Australia Follow Dirk on Instagram: @dirkfriel Connect with Debbie Potts: Website: DebbiePotts.net Instagram: @coachdebbiepotts Podcast: The Coach Debbie Potts Show Listen & Watch: YouTube Video: Watch the full episode here!

Album 7 Track 6 - The Ride of a Lifetime with/Jack MuddBrand Nerds, welcome back! Many professionals enter start-ups with the thought of them being a kicking off of their careers - our guest today has taken the ride of a lifetime with OneWheel. Jack Mudd takes us through his journey from Social Media Intern to Chief Evangelist with lessons and jew-els sprinkled throughout.  Here are a few key takeaways from the episode:Keep your eyes open - you never know if the next opportunity is right in front of youWhen you feel like you don't know what to do; but you're head down and make yourself indispensable When you're starting - focus on what you want your brand to be aboutNarrow down your brand voiceMake sure you challenge yourself and your teamDon't be afraid to find people you love and pick their brains Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

Today's guest is Tomer Poran, Chief Evangelist and VP of Strategy at ActiveFence. ActiveFence is a technology company specializing in trust and safety solutions, helping platforms detect and prevent harmful content, malicious activity, and emerging threats online. Tomer joins today's podcast to explore the critical role of red teaming in AI safety and security. He breaks down the challenges enterprises face in deploying AI responsibly, the evolving nature of adversarial risks, and why organizations must adopt a proactive approach to testing AI systems. This episode is sponsored by ActiveFence. Learn how brands work with Emerj and other Emerj Media options at emerj.com/ad1.

What's worse than pissing people off with a bold marketing campaign? Boring them.So why is everyone following the same playbooks, recycling “best practices”, and relying on cookie cutter AI to generate the same-sounding content?If you want to truly stand out, you have to break the rules… or at least question them.Stephanie sits down with Udi Ledergor, Chief Evangelist at Gong and author of Courageous Marketing, to talk about how marketers can push past fear, embrace bold strategies, and create campaigns that people actually remember.Udi shares why "best practices" are often just boring practices, how startups have more freedom to take risks than they realize, and why some of Gong's scrappiest marketing stunts generated the biggest buzz. Plus, we dive into how AI is changing the marketing landscape — and how to make sure it doesn't turn your brand into just another generic voice in the noise. Key Moments: 00:00: Who is Udi Ledergor, Chief Evangelist at Gong?01:37 Why Many “Best Practices” Are Outdated03:27 The Courage to Be Different06:14 Choosing the Right Company and Leadership13:59 Creating Buzz with Content Marketing26:54 Hiring for Potential Over Experience31:46 The Value of Diverse Backgrounds in Marketing35:56 Handling Failure: A Marketing Campaign Gone Wrong45:32 Writing a Book: Insights and Sneak Peeks51:32 The Role of AI in Marketing58:53 Lightning Round: Quickfire Questions and Answers  Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Unlocking the Power of Business Research with GraphIQIn a recent episode of "The Thoughtful Entrepreneur," host Josh engages in an insightful discussion with Malcolm DeLeo, co-founder of GraphIQ. The conversation explores the complexities of business research, the hurdles organizations encounter in sourcing reliable information, and how GraphIQ is transforming data gathering and utilization for businesses. This episode distills key insights and practical advice, offering a guide for listeners aiming to enhance their business research strategies.Josh begins by emphasizing the significance of business connections, noting that strong relationships with partners, investors, influencers, and clients are crucial for success. Drawing from his extensive experience, he points out that the best business opportunities often stem from these connections. He encourages listeners to access a free video that outlines strategies for achieving 100% inbound business growth without relying on spam, ads, or sales tactics.Malcolm DeLeo shares insights from interviews with over 40 executives, revealing a common challenge: finding reliable companies to do business with. Many organizations rely on Google, personal networks, or consultants for research, leading to the creation of GraphIQ, a search engine tailored for business research. GraphIQ leverages natural language processing (NLP) to compile and organize data from billions of websites, allowing users to search for companies based on specific capabilities and attributes. Malcolm highlights the importance of accurate information in today's AI-driven age and encourages companies to invest in innovative solutions like GraphIQ, which has already transformed workflows and improved efficiency for its users.About Malcolm De Leo:Malcolm De Leo is an innovation expert who has successfully built and developed new markets for both Fortune 500 companies and Silicon Valley Startups. Over his 25 year career, Malcolm's leadership as an evangelist for new ideas, new technologies and for developing innovative cultures is what drives his work. Most recently, as Orbital Insight's Chief of Solution Strategy he was the customer facing person from the product team tasked with understanding the marketplace to provide strategic guidance on how the company delivered scalable and repeatable customer value. Prior to his time at Orbital insight; he was Chief Evangelist at both Quantifind and Netbase. At both companies, he helped pioneer the usage of social media data to drive business decisions across the Fortune 500 Landscape. Before entering Silicon Valley, Malcolm was Global Vice President of Innovation at Daymon Worldwide, the world's largest private brand product broker and also worked developing innovation partnerships and new products for the Clorox Company where he started his career. He holds a Ph.D. in Inorganic Chemistry from University of California at Santa Barbara and an MBA in Technology Management from the University of Phoenix.About GraphIQ:GraphIQ is a massive Knowledge Graph of business information containing trillions of organizational facts and relationships, sourced and continuously updated from billions of websites.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out GraphIQ website athttps://graphiq.ai/Check out GraphIQ on LinkedIn athttps://www.linkedin.com/company/graphiq-ai/Check out Malcolm De Leo on LinkedIn

In this week's episode, we are throwing it back to one of the most listened episode featuring Jen Allen-Knuth. At the time of recording, Jen was the Chief Evangelist at Challenger as well as the Co-Host of Winning the Challenger Sale Podcast. You may be asking yourself, what is a Chief Evangelist? She wasn't always this role, she started her career in Account Management at CEB which was acquired by Gartner and Challenger for the past 15 + years, working through the ranks in both New Business Sales and Key Accounts prior to actually creating the Chief Evangelist role at Challenger.In today's episode, we discussed: What is an Evangelist and how she created the role at Challenger? Finding purpose outside of work The importance of being passionate about what you sell Being Your Authentic Self Sales lessons Learned From Skiing So much more!Please enjoy this week's episode with Jen Allen-Knuth____________________________________________________________________________I am now in the early stages of writing my first book! In this book, I will be telling my story of getting into sales and the lessons I have learned so far, and intertwine stories, tips, and advice from the Top Sales Professionals In The World! As a first time author, I want to share these interviews with you all, and take you on this book writing journey with me!Like the show? Subscribe to the email: https://mailchi.mp/a71e58dacffb/welcome-to-the-20-podcast-communityI want your feedback!Reach out to 20percentpodcastquestions@gmail.com, or find me on LinkedIn.If you know anyone who would benefit from this show, share it along! If you know of anyone who would be great to interview, please drop me a line!Enjoy the show!

Episode 196 - Conversational Marketing, Podcasting and More with Casey Cheshire  In the latest episode of my podcast, Episode Number 196, I talk to Casey Cheshire, Podcast Producer and Chief Evangelist at Ringmaster, a Nashua, New Hampshire-based company that produces "branded podcasts for B2B companies that create authentic conversations that generate irresistible content."    Casey and I have a ridiculously awesome conversation in the Fisher College (Boston) podcast studio (thanks to college student and podcast producer, Ryan Sheehan) about everything from marketing automation to the importance of in-person, face-to-face conversations with your clients and prospects, from climbing mountains to running marathons and much more. 

In This Episode You Will Learn About:  The straightforward guide to becoming REMARKABLE How you can SHIFT your mindset to building a better future The power of doing good & how it reflects back on you The common denominator between 200 remarkable people  Resources: Website: guykawasaki.com  Read Think Remarkable Listen to Remarkable People Podcast Twitter, Facebook, YouTube, Instagram & LinkedIn: @GuyKawasaki Get 50% off your first box plus free shipping at factormeals.com/confidence50off with code confidence50off. Get 10% off your first Mitopure order at timeline.com/CONFIDENCE. Download the CFO's Guide to AI and Machine Learning at NetSuite.com/MONAHAN Head to AirDoctorPro.com and use promo code CONFIDENCE to get UP TO $300 off today Sign up for a one-dollar-per-month trial period at shopify.com/monahan Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/CONFIDENCE. Call my digital clone at 201-897-2553!  Visit heathermonahan.com Reach out to me on Instagram & LinkedIn Sign up for my mailing list: heathermonahan.com/mailing-list/  Overcome Your Villains is Available NOW! Order here: https://overcomeyourvillains.com  If you haven't yet, get my first book, Confidence Creator Show Notes:  What if you could be remarkable? Today we are beyond thrilled to share the microphone with none other than Guy Kawasaki, a beacon of ingenuity and the mastermind behind the Remarkable People podcast and author of Think Remarkable. He is here to break it down! After interviewing 200 remarkable people, Guy has determined the common denominator and is here to share it with us. Let's take this wisdom and run with it! Are you ready?

The MidPacker Pod is part of the Freetrail network of Podcasts.MidPack Musings SubStackhttps://troymeadows.substack.com/?r=2gjcgs&utm_campaign=pub-share-checklistYou can now support the MidPacker Pod on ⁠Patreon⁠.https://www.patreon.com/TheMidPackerPodCheck Out MPP Merch https://runtraillife.com/collections/midpacker-pod-merchMake sure you leave us a rating and review wherever you get your pods.Looking for 1:1 Ultra Running Coaching? Check out Troy's Coaching Pagehttps://runtraillife.com/pages/rtl-coaching-servicesSTOKED TO HAVE JANJI ONBOARD AS A PARTNER IN 2025In this episode of the MidPacker Pod, host Troy Meadows sits down with Dirk Friel, co-founder and Chief Evangelist of TrainingPeaks. Dirk's journey from professional cyclist to tech entrepreneur offers valuable insights for athletes and coaches aiming to elevate their training.Dirk Friel's Journey: Professional Cycling Career: Dirk spent over a decade racing professionally, including five years in Europe, where he competed in prestigious events like Het Volk and the Tour de Langkawi.procyclingstats.com Founding TrainingPeaks: Recognizing the need for better tools to manage athlete training programs, Dirk co-founded TrainingPeaks in 1999. The platform has since become a cornerstone for endurance athletes and coaches worldwide, offering data-driven insights and unmatched coaching and training tools.trainingpeaks.com Ski Mountaineering Champion: Beyond cycling, Dirk is an accomplished ski mountaineer, clinching the U.S. Ski Mountaineering Masters Championship title in 2020.marnionthemove.comKey Takeaways: Embrace Technology: Utilizing platforms like TrainingPeaks can provide personalized training insights, helping athletes train smarter and achieve their goals. Diversify Your Training: Engaging in multiple endurance sports, such as cycling and ski mountaineering, can enhance overall athletic performance and keep training exciting. Continuous Learning: Staying updated with the latest training methodologies and tools is crucial for both athletes and coaches aiming for sustained success.Relevant Links: TrainingPeaks Official Website Dirk Friel's Profile on TrainingPeaks TrainingPeaks Metrics for Ultra Runners Dirk Friel on InstagramSponsor Links:Janji - Janji.comA big shoutout to our sponsor, Janji! Their running apparel is designed for everyday exploration, and 2% of sales support clean water initiatives worldwide. Plus, with a five-year guarantee, you know it's gear you can trust. Check them out at janji.com,Use the code MIDPACKER for 10% off your order.⁠Run Trail Life⁠ - https://runtraillife.com/Use code: midpackerpod to double the donation from your purchase. Visit RunTrailLife.com to check out our line of Hats and Organic cotton T's.⁠Freetrail⁠ - https://freetrail.com/Visit Freetrail.com to sign up today.MidPacker Pod Links:Instagram⁠ | ⁠Patreon⁠ | SubStackTroy Meadows Links:Instagram⁠ | Twitter⁠ | ⁠Website⁠ | ⁠Strava⁠ Freetrail Links:⁠ Freetrail Pro⁠ | ⁠Patreon⁠ | ⁠Instagram⁠ | ⁠Website⁠ | ⁠YouTubeKeywords: Dirk Friel, TrainingPeaks, professional cycling, ski mountaineering, endurance training, ultramarathon, coaching, data-driven training, athlete performance, training plans

You would never send a postcard instead of an email, create a zine instead of a white paper, or take polaroids instead of digital headshots. But that's why you, the digital marketer, should do it.There's an appeal to all of these lo-fi, analog mediums that call back to yesteryear. A nostalgia. A deliberate denial of modernity. Not only would it surprise your audience, it would lure them right in.So in this episode, we're making a case for lo-fi content. We're doing so by pulling marketing lessons from Ken Layne's Desert Oracle.With the help of our special guest, Chief Evangelist at Contentful, Nicole France, we talk about creating lo-fi content, bucking convention, taking a distinct perspective, and much more.About our guest, Nicole FranceNicole France is Chief Evangelist at Contentful. Nicole is a passionate customer advocate evangelizing new ways of thinking about content and organizing the work of digital business. It's the wave of the future — and her mission is to make sure everyone knows why. She brings the perspective and critical thinking of an industry analyst and the first-hand experience of a practitioner. Before joining Contentful, Nicole worked as an analyst at Constellation Research and Gartner. She also held a variety of strategy and marketing roles at Fujitsu, Equinix, ITSMA, and Cisco. A graduate of UC Berkeley, Nicole enjoys the outdoors, flying small planes, and embarking on yet another house project in her spare time.What B2B Companies Can Learn From Desert Oracle:Create lo-fi content. Make a zine, a radio show or podcast, a book or comic book. Something your audience can touch and can use to get a bit deeper into your world. Make your brand real for them. Nicole says that when it comes to Desert Oracle, “There's something here that kind of harkens back to what the arts and crafts movement was. In the industrial revolution, you know, this idea of kind of going back to this craft, this artisanal, this very human, this very lo-fi way of doing things. And ironically enough, I think there's a real space for that, even in these digital channels.”Buck convention. Feeling disillusioned with the mainstream take on building an audience? Ken Layne grows his audience by creating niche, tangible content with a strong sense of place and it has garnered a dedicated following. In 2024, 44% of Spotify listeners were new to the Desert Oracle podcast, and it ranked among the top 5 or top 10 podcasts for 5,000 listeners. Nicole says, “ [Ken Layne] is actively rejecting conventional wisdom about how you build an audience. And yet that is absolutely part of what is making him successful at doing it. And it's almost like the extent to which I think of Patagonia a lot of times in this kind of context, where Patagonia is telling you, like, use the stuff you already have. And that somehow is part of what makes you want to keep going back to Patagonia. This is what makes people so loyal to Patagonia is the bigger mission. And like weirdly telling people not to buy it somehow is what makes them want to go and buy more, which is sort of, but not actually their intent.”Take a distinct perspective. What is the story that is unique to you? That's the story you want to tell. Nicole says, “ That distinctiveness in that perspective and that point of view, I think that's something that really effective brands gravitate toward anyway. They're good at it consciously and sometimes unconsciously as well. And I think B2B marketing needs more of that. You know, where what we offer our customers, regardless of what we're selling is typically not generic stuff. So why should our marketing sound like generic stuff? And yet a whole hell of a lot of it does. For a long time, we've been in a world where there's a tremendous volume of noise and the kinds of things that get cut through are things like Ken Layne's curmudgeonly, somewhat dismissive and yet somehow totally compelling take on the world. That's what draws people in."Curate an experience. Ken Layne curates an experience that captures the mystical nature of Joshua Tree and the greater Mojave Desert. And he does it by appealing to the senses - more than just the sight that digital content requires. You hear the voices of the desert through his podcast and radio show. You can hold an artifact of the desert: the Desert Oracle zine. His multimedia approach creates a world unique to Desert Oracle. And you get the inside scoop. Nicole says, “ There is a very specific point of view, it is Ken Layne's point of view. But he also brings in a bunch of stories from other people and from other places and sometimes from other times as well.  he's curating an experience for you. And I think that is a really powerful takeaway here.”Quotes*” What Ken Layne does with Desert Oracle is paint this very compelling picture of a place. In some cases, a literal place, like when he's hiking out in Joshua tree, or in some cases, it's more of almost like a spiritual place, a conceptual place that we want to be in.*” How do we get back in touch with the things that are really fundamental, that really are the most important in our existence and nature and, you know, as people? And then how do we associate those meaningful things with what we do in the rest of our lives?”*” [Ken Layne] is actively rejecting conventional wisdom about how you build an audience. And yet that is absolutely part of what is making him successful at doing it. And it's almost like the extent to which I think of Patagonia a lot of times in this kind of context, where Patagonia is telling you, like, use the stuff you already have. And that somehow is part of what makes you want to keep going back to Patagonia. This is what makes people so loyal to Patagonia is the bigger mission. And like weirdly telling people not to buy it somehow is what makes them want to go and buy more, which is sort of, but not actually their intent.”*” When you have a really compelling idea or message at the core, you can find all of these different ways of communicating it really effectively.”*” We found the podcast and then we found the publication. And I guess it really speaks to this idea that multimedia is everywhere. It's in a whole bunch of different stuff. And I think that is actually a really important message and takeaway here, too.  I think that  this idea of being able to explore different aspects of the story and the story world is really key.  Knowing where your audience is, but also being able to bring your audience to where you are, or where you want them to be.  Like, I have totally been brought in and then bought into the world of Desert Oracle. How I got there is almost immaterial, but like there are all these different places that I'm getting this enjoyment from, being part of that world and I feel like I have found a path that brought me in there.”*”[Desert Oracle] is not for everybody for sure, but boy, it creates an incredibly loyal and dedicated audience. That's actually what we want to do as B2B marketers as well.”Time Stamps[0:55] Meet Nicole France, Chief Evangelist at Contentful[3:45] Nicole France's Role at Contentful[4:54] The Creation of Desert Oracle[7:07] Ken Layne's Career Journey[10:17] Marketing Lessons from Desert Oracle[13:57] The Power of Authenticity in Marketing[14:49] The Role of Generative AI in Marketing[39:06] The Importance of Longevity in Content Creation[41:34] Final Thoughts and ConclusionLinksConnect with Nicole on LinkedInLearn more about ContentfulAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Meredith Gooderham, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

How to captivate an audience and make your message stick.Pitches and presentations don't fall flat because speakers aren't prepared. For Guy Kawasaki, it's because speakers miss the point. “If all you're trying to do is inform, you're not going to pull it off. You have to entertain your audience.”A renowned author, speaker, and entrepreneur, Kawasaki knows that the point of great storytelling isn't about information, it's about emotion. “Too many speakers think, ‘I need to inform my audience. I need to get my story across,'” he says. But throughout his career, formerly as Chief Evangelist at Apple and now co-founder of Canva, he's shown how successful communication is about captivating audiences, not conveying facts. “If you entertain people, you have a chance of informing them.”In this episode of Think Fast, Talk Smart, Kawasaki joins Matt Abrahams to explore practical strategies for building decks, structuring presentations, and tips for keeping audiences engaged. From investor pitches to keynote presentations, these strategies help create effective storytelling — in business and beyond.Episode Reference Links:Guy KawasakiGuy's Book: Think RemarkableEp.82 It's Not About You: Why Effective Communicators Put Others FirstEp.47 Quick Thinks: How to Use Storytelling to Be a Better Founder  Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (01:50) - The Key to Great Storytelling (03:38) - The Purpose of a Pitch (07:23) - How to Structure a Pitch Effectively (08:55) - The 10-20-30 Rule for Slide Presentations (12:21) - Using Images vs. Text in Presentations (13:02) - Lessons from Podcasting (14:33) - The Final Three Questions (18:43) - Conclusion ********Become a Faster Smarter Supporter by joining TFTS Premium.

Amy Blankson is the Co-founder and Chief Evangelist of the Digital Wellness Institute and the bestselling author of The Future of Happiness. A graduate of Harvard and the Yale School of Management, she's the only person to receive aPoint of Light award from two US Presidents. She is also a member of Harvard's AI for Human Flourishing Council, a former member of the UN Global Happiness Council, and a featured professor in Oprah's happiness e-course.Most recently, Amy was named to the AI75 by Dallas Innovates. Her newest book, SuperThinkers, will be released in Summer 2025.https://amyblankson.com/https://www.nexuspmg.com/ 

Workplace productivity is at a crossroads. Despite an explosion of modern collaboration tools, miscommunication, unclear project requirements, and inefficient meetings continue to derail projects, wasting valuable time and resources. A staggering 41% of workers report that making a simple decision can take up to three hours due to unproductive meetings—so what's going wrong? In this episode, Bryan, Chief Evangelist at Lucid Software, joins me to break down the research that shows how these inefficiencies are hurting businesses. We discuss how visual collaboration tools can bridge the gap, offering a structured framework to align teams, streamline workflows, and eliminate costly misunderstandings. Bryan shares insights on why agile practices could be the answer, revealing that while 68% of workers see tangible benefits from agile methodologies, many organizations are still reluctant to adopt them. We also dive into the biggest roadblocks to change—resistance from employees, misconceptions about agile practices, and fear of disruption. Bryan lays out a practical roadmap for introducing agile in a way that doesn't overwhelm teams but instead fosters engagement, efficiency, and innovation. From quick daily scrums to structured retrospectives, we explore simple yet powerful ways teams can evolve their approach to collaboration without feeling like they're overhauling everything at once. And in a historic moment for the podcast, we break a record today—an entire, deeply insightful conversation about technology and business without mentioning AI! So, how can companies shift away from outdated working behaviours and embrace visual collaboration and agile methodologies? What small changes can create massive improvements in decision-making and project execution? And what does the future of workplace collaboration look like in a world that's still struggling with productivity? Join us for this eye-opening discussion, and as always, I'd love to hear your thoughts—what's the biggest collaboration challenge your team faces, and could agile be the answer?

In this episode of Tech Magic, hosts Cathy Hackl and Lee Kebler dive into the latest tech developments, from Meta's bold moves in AR, to Apple's Vision Pro journey one year later. They highlight Meta's success with Ray-Ban AI glasses, Apple's challenges in AR innovation, and how creators are evolving into media moguls. Cathy also interviews special guest Jeff Barrett, who shares insights on building sustainable creator careers, the rise of nano-influencers, and the global expansion of digital content platforms. Whether you're into cutting-edge tech or the creator economy, this episode captures 2025's emerging trends.Come for the tech, stay for the magic!Cathy Hackl BioCathy Hackl is a globally recognized tech & gaming executive, futurist, and speaker focused on spatial computing, virtual worlds, augmented reality, AI, strategic foresight, and gaming platforms strategy. She's one of the top tech voices on LinkedIn and is the CEO of Spatial Dynamics, a spatial computing and AI solutions company, including gaming. Cathy has worked at Amazon Web Services (AWS), Magic Leap, and HTC VIVE and has advised companies like Nike, Ralph Lauren, Walmart, Louis Vuitton, and Clinique on their emerging tech and gaming journeys. She has spoken at Harvard Business School, MIT, SXSW, Comic-Con, WEF Annual Meeting in Davos 2023, CES, MWC, Vogue's Forces of Fashion, and more. Cathy Hackl on LinkedInSpatial Dynamics on LinkedInLee Kebler BioLee has been at the forefront of blending technology and entertainment since 2003, creating advanced studios for icons like will.i.am and producing music for Britney Spears and Big & Rich. Pioneering in VR since 2016, he has managed enterprise data at Nike, led VR broadcasting for Intel at the Japan 2020 Olympics, and driven large-scale marketing campaigns for Walmart, Levi's, and Nasdaq. A TEDx speaker on enterprise VR, Lee is currently authoring a book on generative AI and delving into splinternet theory and data privacy as new tech laws unfold across the US.Lee Kebler on LinkedInJeff Barrett BioJeff Barrett serves as the Chief Evangelist at the Shorty Awards, where he's been involved with the organization for 10 years. A former Shorty Award winner for Best Business Blogger, Barrett has evolved from a creator to an agency leader, demonstrating the possible progression within the creator economy. His journey began uniquely on MySpace and included creating a successful parody account on Twitter that inadvertently led to legitimate recognition in the marketing world. Barrett currently hosts the Shorty Awards show and runs a podcast called "It's No Fluke," which has produced over 130 episodes featuring leaders from major companies like Google, Meta, and the NFL.Jeff Barrett on LinkedInKey Discussion Topics00:00 - Intro & Tech News Overview02:50 - The Future of American XR: Competition and Innovation11:15 - Meta's Metaverse Strategy: Make or Break Year28:18 - Apple Vision Pro: One Year Later41:24 - Interview with Jeff Barrett: The Evolution of the Shorty Awards47:32 - The Creator Economy: Trends and Future Growth53:27 - Building Sustainable Creator-Brand Partnerships Hosted on Acast. See acast.com/privacy for more information.

In this Brand Story episode, Theresa Lanowitz, recently joined Sean Martin to share valuable insights drawn from LevelBlue's comprehensive 2024 Futures Report, a global study involving over 1,050 executives from C-suite levels across industries. The report offers a unique lens into the critical alignment between innovation, cybersecurity, and resilience. By examining seven key industry verticals—healthcare, retail, finance, manufacturing, transportation, energy, and state/local/higher education—LevelBlue highlights actionable strategies for building a resilient business ecosystem.Cyber Resilience: Beyond TechnologyLanowitz emphasizes that cyber resilience extends far beyond IT and cybersecurity; it represents the organization's ability to withstand and recover from disruptions affecting its entire digital and operational footprint. For instance, industries like manufacturing illustrate how sensors and IoT devices on production lines are now vital to efficiency. A single cyber event disrupting these systems could halt production, leading to cascading impacts. Lanowitz underscores the importance of cross-functional collaboration—between cybersecurity, application development, and operations teams—to ensure systems are brought back online effectively and seamlessly.Innovation vs. Security: A Delicate BalanceOne of the most striking findings from the report is that 73% of organizations prioritize innovation over mitigating risk, and 85% are willing to accept security risks in the pursuit of innovation. This trend spans industries, with examples ranging from healthcare's increased use of robotics in surgeries to transportation companies leveraging AI for optimizing fleet routes. Yet, Lanowitz points out a concerning disconnect: cybersecurity teams are often brought into projects late, treated as an afterthought rather than an integral part of the innovation process. This fragmented approach weakens resilience, leaving organizations vulnerable to threats.The Case for Secure by DesignLanowitz stresses the importance of adopting a “secure by design” approach, where security is integrated from the start. Treating security as a core architectural requirement prevents costly redesigns later and supports operational and performance goals. She draws a parallel between neglecting security during development and building a house without planning for heating or cooling systems—essential but often deprioritized elements.Trusted Advisors and Cybersecurity as a ServiceLanowitz also highlights the growing reliance on cybersecurity-as-a-service (CSaaS) and trusted advisors to bridge gaps in skills and resources. From setting up Security Operations Centers (SOCs) to conducting tabletop exercises and securing IoT networks, organizations increasingly turn to external partners like LevelBlue to fast-track initiatives. By leveraging these advisors, businesses gain industry-specific expertise, enabling tailored and scalable solutions that align security with innovation.Looking Ahead to 2025As LevelBlue prepares for its 2025 research, Lanowitz notes an increased focus on software supply chain security and the convergence of IT and operational technology (OT). These areas, coupled with a deeper exploration of how cybersecurity and business functions must align, will shape the next wave of insights into resilience and innovation.Theresa Lanowitz's expertise and LevelBlue's research underscore that building resilience requires more than just technical fixes—it demands an integrated approach where innovation, security, and business goals coexist seamlessly.Learn more about LevelBlue: https://itspm.ag/levelblue266f6cNote: This story contains promotional content. Learn more.Guest: Theresa Lanowitz, Chief Evangelist of AT&T Cybersecurity / LevelBlue [@LevelBlueCyber]On LinkedIn | https://www.linkedin.com/in/theresalanowitz/ResourcesTo learn more, download the complete findings of the 2024 LevelBlue Futures Report: Cyber Resilience in Retail here:https://itspm.ag/levelbjk57Learn more and catch more stories from LevelBlue: https://www.itspmagazine.com/directory/levelblueLearn more about ITSPmagazine Brand Story Podcasts: https://www.itspmagazine.com/purchase-programsNewsletter Archive: https://www.linkedin.com/newsletters/tune-into-the-latest-podcasts-7109347022809309184/Business Newsletter Signup: https://www.itspmagazine.com/itspmagazine-business-updates-sign-upAre you interested in telling your story?https://www.itspmagazine.com/telling-your-story

Today Laura and Kevin dive into a fascinating discussion on the world of Enterprise Resource Planning (ERP) with Nick Foy, the Founder and CEO of Silverdale Technology who shares his unique perspective on making ERP solutions accessible for businesses of all sizes.First though Laura and Kevin kick things off with a lighthearted chat about Laura's new Walk Car. Then, Nick explains why ERP systems, often overlooked until they're slow or malfunctioning, are critical for businesses. He emphasizes their power in providing quick access to financial and operational insights, enabling better decision-making. For small-to-medium-sized businesses, he advocates for leveraging out-of-the-box ERP solutions and partnering with experienced implementation experts to avoid common pitfalls like over-customization and poor setup. The conversation shifts to leadership, where Nick reflects on how his time at Amazon shaped his philosophy. He shares his approach to creating scalable, tenant-based processes inspired by the tech giant. On a lighter note, Nick, a whisky enthusiast, draws parallels between crafting fine whisky and great ERP solutions, both requiring a long-term vision. He reveals his favorite whisky—Glenmorangie—and touches on his roots in Scotland and journey to the U.S., where he's continued to innovate and inspire in the tech and business space. Give this a listen! You will leave with actionable insights into ERP implementation, process optimization, and leadership, as well as a deeper understanding of Nick's passion for democratizing technology.Nick Foy is the Founder, CEO, and Chief Evangelist of Silverdale Technology, which provides access to world-class processes, systems, and change management methods regardless of their size or budget. Going against the grain of the ERP industry, Nick and his team are 'democratizing ERP' with their unique perspectives, such as their standard business process library, fixed price implementation and money-back guarantees.Nick is well placed to do so, with over 30-years of experience in business and technology consulting and leadership positions, particularly in logistics and supply chain, at Amazon, Capgemini Consulting, ModusLink Corporation, 3663 First for Foodservice, and The Glenmorangie Distillery Company. Born in Scotland and currently living in rural Washington, USA, Nick is a frequent traveler, having made it all around the US, Europe, and Asia for work. Still, he also spares time for his interests, such as being an aspiring guitar player, whisky sampling as a hobby, and being an early adopter and owner of a large tech graveyard of discarded first editions.

There comes a point in every property manager's journey where they have to consider whether their chosen property management system is still the right fit.  For those who made a strong and well-researched choice early on, this may not be an issue, but for many, that tipping point arrives and needs to be addressed. So, as we kick off SSTIR Crazy Month, we're discussing a hot topic that's especially relevant for our fictional company, Stay Wise Rentals.  Over the next five weeks, we'll follow Stay Wise as they tackle various challenges and consider switching their PMS to boost efficiency and growth." In this pivotal episode, I'm joined by David Angotti, Chief Evangelist at Guesty, who brings a wealth of knowledge about the evolution of property management systems. David's expertise couldn't come at a better time as we explore the critical role these systems play in scaling operations and enhancing profitability in the vacation rental industry. Today, we're setting the stage for a month-long exploration of how modern PMS can transform a business from surviving to thriving. Revolutionize Your Employee Onboarding with THRIVE Essentials: Faster Training, Stronger Teams, Better Results! Discover how THRIVE Essentials accelerates onboarding for new property management staff, boosting performance and reducing turnover. >> THRIVE Essentials Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS595

Happy New Year! This special episode - our annual reflection on the last 12 months and a look at where we are going in 2025 - features none other than David Angotti.  David's been in the short-term rental world for years and has done it all - co-founding tech startups, building a successful property management company in the Smoky Mountains, and now serving as Chief Evangelist at Guesty. He's also an incredible storyteller and someone who just gets the ins and outs of this business like few others. Having him on the show is always a treat, and I couldn't think of a better way to set the tone for the year ahead. In this episode, we take a look back at 2024 - what worked, what didn't, and the lessons we can carry forward. From evolving guest expectations to AI tools that can transform your business, David shares his perspective on what's next for the vacation rental industry and how you can thrive in 2025. What You'll Discover: Evolving Guest Expectations: Insights into how guest expectations are shifting and what property managers can do to meet these rising standards. Technological Advancements: Discussion on the critical role of technology in shaping the operations and efficiency of vacation rental businesses. Regulatory Challenges: Overview of the regulatory landscape in 2024 and how it might affect the industry moving forward. Market Dynamics: Analysis of market trends, including occupancy rates and average daily rates (ADRs), and their implications for property managers. Actionable Strategies for 2025: David shares practical strategies to help property managers and hosts thrive in the coming year, considering the ongoing industry transformations. You Will Learn: Adaptation to Market Changes: How to remain flexible and adaptable in a rapidly evolving industry to maintain competitiveness. Leveraging Technology: Ways to integrate and leverage new technologies to enhance operational efficiency and guest satisfaction. Navigating Regulations: Strategies to effectively manage and adapt to new and existing regulations within the vacation rental sector. Understanding and Setting Guest Expectations: Tips on managing guest expectations to ensure satisfaction and repeat business. Forecasting and Planning: How to use market data and trends from 2024 to better prepare for the opportunities and challenges of 2025. Connect with David Angotti: Listeners can connect with David through his LinkedIn profile or explore further insights and resources at Guesty's website. Revolutionize Your Employee Onboarding with THRIVE Essentials: Faster Training, Stronger Teams, Better Results! Discover how THRIVE Essentials accelerates onboarding for new property management staff, boosting performance and reducing turnover. >> THRIVE Essentials Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS592

Many patients avoid hearing aids due to the stigma of aging, so audiologists must promote their acceptance and leverage technology to drive innovation and improve patient care. Guy Kawasaki lost his hearing to Meniere's disease and underwent a cochlear implant, which transformed his experience. After facing challenges with accessibility and hearing tech integration in everyday life, he now advocates for greater inclusivity in hearing care. In this episode, Guy joins Kevin to share his journey with hearing loss and cochlear implants, offering insights on improving patient care through empathy and advocacy, as well as the future of audiology with emerging technologies. Guy Kawasaki is a renowned marketing specialist, author, venture capitalist, and speaker known for his influential roles at Apple, where he helped launch the Macintosh, and at Canva, where he serves as Chief Evangelist. In this episode, Kevin and Guy will discuss: (00:00) Introduction  (00:48) His Journey with Meniere's Disease (02:52) Challenges with Hearing Accessibility in Public Spaces (06:54) Guy's Experiences at Apple and Canva (10:20) The Mindset That Drives Personal and Practice Growth (15:38) Business Strategies for 2025 (17:48) Why Great Leaders Hire Greater Talent (18:47) Empathy as the Key to Effective Marketing in Audiology (23:26) Emerging Trends Audiologists Need to Know (25:46) How AI Can Transform Hearing Experiences (27:50) Thriving in Audiology with the Right Mindset and Support Guy Kawasaki is a renowned marketing specialist, author, venture capitalist, and speaker known for his influential roles at Apple, where he helped launch the Macintosh, and at Canva, where he serves as Chief Evangelist. Beyond his tech career, Guy has become a passionate advocate for hearing accessibility after experiencing hearing loss due to Meniere's disease and receiving a cochlear implant. This journey has driven his mission to break down the stigma surrounding hearing aids and promote innovative solutions for hearing care and accessibility. Connect with Guy: Guy's Website: https://guykawasaki.com/  Guy's LinkedIn: linkedin.com/in/guykawasaki/  Resources Mentioned: Guy's Book, Think Remarkable: 9 Paths to Transform Your Life and Make a Difference https://www.amazon.com/Think-Remarkable-Paths-Transform-Difference/dp/139424522X  Grit: The Power of Passion and Perseverance by Angela Duckworth: https://www.amazon.com/Grit-Passion-Perseverance-Angela-Duckworth/dp/1501111108  The Only Thing: If you're an audiologist and want to grow your practice – we've got a FREE, expert guide to help you achieve your goals. It's called The Only Thing.  This expert guide will show you how to increase new patient calls by 5 to 57 a month, schedule more new patients each week, help more people, and increase revenue. It's the best resource I know for growing your audiology practice. Get your copy for free at http://medpb.com/mastery

Send us a textThis episode is a re-run. In this episode, we have the founder of Solidworks and, more recently, Onshape, Jon Hirschtick, a legend in the CAD industry. In our conversation, you'll hear about how Solidworks was started, how it grew, and how it led to Jon's decision to found Onshape. Listeners will also learn how Onshape makes CAD design faster and more collaborative through its suite of innovative features and native cloud platform. Main Topics:Jon Hirschtick's path to becoming an engineerThe founding and early days of SolidWorksTechnical challenges in developing SolidWorksUser feedback and the impact of SolidWorksThe inspiration and vision behind OnshapeUnique features and benefits of OnshapeTransitioning from SolidWorks to OnshapeOnshape's pricing and market positionFuture developments and innovations in OnshapeAdvice for engineer entrepreneursAbout the guest: Jon is Chief Evangelist at PTC, where he focuses on Onshape, the world's first and only cloud native CAD and PDM system which includes rendering, collaboration, workflow, analytics, and many other tools. Jon is also the former General Manager as well as the Co-founder and former CEO of Onshape.Prior to Onshape, in 1993, Jon founded SolidWorks and served as CEO, Group Executive and Board Member until 2011 watching SolidWorks grow to 2 million users and over $500 million / year in revenue.Links:Jon Hirschtick - LinkedIn PTC website About Being An Engineer The Being An Engineer podcast is a repository for industry knowledge and a tool through which engineers learn about and connect with relevant companies, technologies, people resources, and opportunities. We feature successful mechanical engineers and interview engineers who are passionate about their work and who made a great impact on the engineering community. The Being An Engineer podcast is brought to you by Pipeline Design & Engineering. Pipeline partners with medical & other device engineering teams who need turnkey equipment such as cycle test machines, custom test fixtures, automation equipment, assembly jigs, inspection stations and more. You can find us on the web at www.teampipeline.us

Guy Kawasaki learned how to sell through "hand-to-hand combat" in sales while working for a jewelry manufacturer. His valuable sales skills then translated seamlessly into a career as an evangelist for Apple and later, Canva. In this episode, Hala and Guy talk about the importance of knowing how to sell, what it means to evangelize a product, and how to nail a pitch. Guy Kawasaki is the Chief Evangelist at Canva and a former Software Evangelist at Apple. He is an entrepreneur, thought leader, author, and host of the Remarkable People podcast. In this episode, Hala and Guy will discuss:  - Why selling skills are essential for entrepreneurs - Why a good product is 80% of sales - What brand evangelism means  - Getting your foot in the door - Why you should stay in college longer - Hiring people better than you - Showing up to make your own luck - Quitting on a good day - Guy's advice for nailing a pitch - The pillars of enchantment - And other topics… Guy Kawasaki is the Chief Evangelist of Canva. He popularized secular evangelism in the late ‘80s and ‘90s through his work at Apple. Since then, he has worked with clients, such as Nike, Gartner, Audi, Google, Microsoft, and Breitling. He is the bestselling author of Wise Guy, The Art of the Start, The Art of Social Media, Enchantment, and several other books. He is an executive fellow of the Haas School of Business (UC Berkeley), and an adjunct professor at the University of New South Wales and the University of California.  Connect with Guy: Guy's LinkedIn: https://www.linkedin.com/in/guykawasaki/  Guy's Website: https://guykawasaki.com/  Guy's Twitter: https://twitter.com/GuyKawasaki  Guy's Instagram: https://www.instagram.com/guykawasaki/  Guy's Facebook: https://www.facebook.com/guy  Sponsored By: Fundrise - Add the Fundrise Flagship Fund to your portfolio in minutes at https://fundrise.com/PROFITING  Found - Try Found for FREE at https://found.com/profiting  Mint Mobile - To get a new 3-month premium wireless plan for just 15 bucks a month, go to https://mintmobile.com/profiting  Working Genius - Get 20% off the $25 Working Genius assessment at https://www.workinggenius.com/ with code PROFITING at checkout Shopify - Sign up for a one-dollar-per-month trial period at https://youngandprofiting.co/shopify    Indeed - Get a $75 job credit at https://indeed.com/profiting    Resources Mentioned: Guy's Podcast, Remarkable People: https://remarkablepeople.com    LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast' for 30% off at yapmedia.io/course. Top Tools and Products Of The Month: https://youngandprofiting.com/deals/    More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/