Podcasts about chief evangelist

Every organization is told they need context for AI to work. Almost none of them know where to start. The answer has been sitting in their metadata all along — but most CDOs haven't connected those dots yet.

Guy Kawasaki⁠ is the Chief Evangelist of Canva and the creator of Guy Kawasaki's Remarkable People Podcast. Guy was the Chief Evangelist of Apple and an executive fellow of the Haas School of Business at UC Berkeley. He's the bestselling author of over a dozen books, including Wise Guy, The Art of the Start 2.0, and a new one, ⁠Think Remarkable⁠, which is now available for preorder wherever books are sold.  Guy joined host Robert Glazer to share his favorite Steve Jobs stories, discuss the key to innovative thinking and design and share insights from his career studying and working with the world's best thinkers and leaders. Thank you to the sponsors of The Elevate Podcast Shopify: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠shopify.com/elevate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Framer: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠framer.com/elevate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Indeed: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠indeed.com/elevate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ QuickBooks: ⁠⁠⁠⁠⁠⁠⁠quickbooks.com/billpay⁠⁠⁠ Ethos Life: ⁠⁠⁠ethos.com/elevate⁠⁠⁠ Keeper Security: ⁠keepersecurity.com/ELEVATE Learn more about your ad choices. Visit megaphone.fm/adchoices

Most SaaS leaders are asking the wrong question. They obsess over NPS and CSAT scores, celebrate high satisfaction ratings, and then watch customers quietly disappear. In this episode, Jeff Mains sits down with Rick DeLisi — co-founder of The Effortless Experience, creator of the Customer Effort Score (CES), and Chief Evangelist at Glia — to challenge one of the most dangerous myths in customer experience: that satisfaction equals loyalty.Rick reveals why the real driver of customer retention isn't how happy customers feel — it's how hard they had to work to get what they needed. He introduces the concept of "insidious disloyalty," explains why product failures are actually service failures in disguise, and lays out how AI can dramatically reduce customer effort when deployed correctly. For SaaS founders focused on retention, this episode is a fundamental shift in how to think about keeping customers.Key Takeaways4:22 — **The wrong question** — Rick explains why CSAT and NPS are company-centric metrics that don't predict future loyalty. The right question: "How much effort was required for you to get what you needed?"6:35 — **Insidious disloyalty** — Customers who leave without saying a word are more dangerous than those who complain. Silent churn gives you no opportunity to recover the relationship or learn from the failure.10:04 — **Customers want to stay** — Customers don't want to switch vendors. The goal isn't to build loyalty — it's to stop destroying it with high-effort experiences.11:23 — **Mitigate disloyalty, don't try to promote loyalty** — Promoting loyalty is less fruitful than eliminating the friction that causes customers to start looking elsewhere.14:37 — **There's no such thing as a product failure** — Every product failure immediately becomes a service issue. Future loyalty is shaped by how the service team responds, not by the failure itself.29:15 — **The biggest misconception about customer service** — Not every interaction is a relationship-building moment. Forcing fake friendliness on transactional interactions feels disrespectful, not warm.31:41 — **Neither extreme works** — Full automation fails just as surely as requiring humans for everything. The winning approach is intelligently routing issues to AI or live agents based on complexity.41:59 — **Surveys are just the entry point** — Quantitative survey scores tell you almost nothing. The real insight comes from qualitative follow-up conversations, and you need far fewer than you think.45:35 — **What customers are actually loyal to** — Customers aren't loyal to your company. They're loyal to their own decision to become your customer. Probe how your product makes them feel about themselves.45:58 — **The reframe** — Stop asking what customers think of you. Start asking how customers feel about themselves as a result of choosing you.Tweetable Quotes"The single question you can ask right after a service interaction to predict future loyalty: How much effort was required for you to get what you needed?" — Rick DeLisi"Insidious disloyalty is the customer who quietly disappears in the night. No explanation. No opportunity to recover. You didn't even learn anything." — Rick DeLisi"Trying to promote loyalty is far less fruitful than mitigating disloyalty." — Rick DeLisi"There's no such thing as a product failure. The moment something breaks, it becomes a service issue — and your customer's future loyalty depends on how you handle it." — Rick DeLisi"Customers aren't loyal to your company. They're loyal to their own decision to become your customer." — Rick DeLisi"Stop asking what customers think of you. Ask how customers feel about themselves as a result of being your customer." — Rick DeLisi"Your success in marketing is getting a customer to think about you 1% more. Your success in service is the moment they forget it was ever a problem." — Rick DeLisi"AI should be a part of every interaction — making things easier for customers, easier for your frontline, and more efficient for your company." — Rick DeLisiSaaS Leadership Lessons1. The metric you're measuring may be the reason you're losing customers. CSAT and NPS are lagging, company-centric indicators. They make you feel good but don't predict churn. Customer Effort Score — how hard someone had to work to get what they needed — is the far more accurate signal. Build your CX measurement strategy around effort, not satisfaction.2. Silent churn is the most expensive kind. Customers who leave without complaining are more costly than angry ones. Vocal detractors give you a chance to save the relationship and learn from it. The quiet exits give you nothing. Map your customer journey specifically to identify where insidious disloyalty can take root — low engagement, repeated friction, unanswered needs — before customers start shopping elsewhere.3. Your job isn't to create loyalty. It's to stop destroying it. Customers who sign up with you are already loyal — they just made the decision to trust you. Your real job is to protect that trust by removing friction at every touchpoint. Every high-effort support interaction is a crack in the foundation of a relationship that took real sales effort to build.4. Every product bug is a customer service test. When something breaks, customers don't remember the bug — they remember how you handled it. A fast, effortless resolution can actually strengthen loyalty. A slow, frustrating one will cost you the relationship even if you technically solved the problem. Invest in your service response capability as seriously as you invest in product quality.5. AI reduces effort — but only when it knows its lane. Generic AI frustrates customers. Vertical, context-aware AI resolves routine issues instantly and hands off complex ones to live agents with full context already loaded. The bar for good AI in service is simple: does it make the customer's experience easier or harder? If a customer has to fight through your automation, you've made the problem worse.6. In B2B SaaS, your champion's ego is part of the product. The person who bought your software has personal equity in that decision. When your product makes them look smart, delivers real ROI, and gives them a competitive edge internally, they become your best retention tool. When it doesn't, they quietly stop defending you. Probe how your product makes your champions feel about themselves — not just how it performs on paper.Guest Resourcesrick.delisi@glia.comwww.glia.comhttps://www.linkedin.com/in/rick-delisi-1122257/Episode SponsorThe Futureproof Series - https://www.youtube.com/playlist?list=PLfkXKUPZ5xuOqMPR7_gzGybncTtavyR1NThe Captain's KeysSmall Fish, Big Pond – https://smallfishbigpond.com/ Use the promo code ‘SaaSFuel'Champion Leadership Group – https://championleadership.com/SaaS Fuel ResourcesWebsite - https://championleadership.com/Jeff Mains on LinkedIn - https://www.linkedin.com/in/jeffkmains/Twitter - https://twitter.com/jeffkmainsFacebook - https://www.facebook.com/thesaasguy/Instagram - https://instagram.com/jeffkmains

Swearing on sales calls can boost win rates by up to 8% — that's just one of the counterintuitive insights that helped Gong grow from 11 customers to over $300M in annual revenue.Udi Ledergor joined Gong as employee #13 and marketer #1, eventually becoming CMO and now Chief Evangelist. His data-driven content marketing approach turned proprietary sales call analytics into viral marketing gold that media outlets couldn't resist covering.Udi is the author of "Courageous Marketing" and has over 28 years of marketing experience across multiple successful tech companies. He's pioneered creative growth tactics like securing Super Bowl ads and Wall Street Journal placements for a fraction of their usual cost, all while building one of B2B's most recognizable brands.In this episode, you'll discover why AI-generated marketing ideas should be eliminated rather than used, how to create content so valuable that university professors want to license it, and why the best way to use a small marketing budget is to show up where your audience already congregates instead of trying to build your own party.Here's what you'll learn in this episode:(00:00) Intro(01:00) Why Gong focused on LinkedIn and ignored their website(07:21) Why best practices are the enemy of standing out(13:31) The reciprocity principle: Give value before asking for anything(18:21) How swearing on sales calls became viral marketing gold(25:18) How to make your marketing budget unlimited(33:29) Creating websites for AI vs. humans in the age of answer engines(40:36) Why you need preemptive "marketing experiments" budget(44:18) Punching above your weight(51:23) Using AI to eliminate obvious ideas, not generate them(56:54) The Netflix test: Would people pay for your content?(1:01:31) Finding talent in unlikely placesWe hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend).Where to find Udi Ledergor:LinkedIn: https://www.linkedin.com/in/udiledergor/X: @ledergorWebsite: https://www.gong.io/Where to find Tim:LinkedIn: https://www.linkedin.com/in/timsoulo/X: @timsouloWebsite: https://www.timsoulo.com/Referenced:Robert Cialdini (Influence): https://www.robertcialdini.com/Chip and Dan Heath (Made to Stick): https://heathbrothers.com/Malcolm Gladwell: https://gladwell.com/Adam Grant (Think Again): https://adamgrant.net/Daniel Pink: https://www.danpink.com/Peter Walker (Carta): https://www.linkedin.com/in/pwalk/Ahrefs: https://ahrefs.com#ContentMarketing #B2BMarketing #GrowthMarketing #AhrefsPodcast

Tim Coach, chief evangelist at Cynomi For most managed service providers, the security services story has followed a familiar arc: endpoint protection, email security, security awareness training. Each category added value, then became table stakes. Third-party risk management – TPRM – is what comes next, and according to Cynomi Chief Evangelist Tim Coach, it may be the stickiest revenue category yet. The case is straightforward. Every business relies on a web of vendors, software providers, and service partners. Each one is a potential vulnerability. And most SMBs have no formal process for knowing how well those third parties are managing their own security – or what happens to them downstream if one of those vendors gets breached. Research from Cynomi suggests 45 percent of organizations will face supply chain attacks, and 30 percent of data breaches already involve a third party. The attack surface has shifted to the things organizations trust most. For Canadian MSPs, the regulatory pressure is specific and near-term. OSFI’s Guideline E-21, with a September 2026 compliance deadline for federally regulated financial institutions, puts third-party oversight explicitly on the agenda. The cascade effect on their vendors – and the MSPs serving those vendors – is already in motion. Perhaps the sharpest signal in this conversation: cyber underwriters are now denying SMB coverage not because of anything the SMB did, but because they are connected to an MSP. The managed service provider, long positioned as the path to better insurance outcomes, has become a risk factor in its own right. Coach’s recommended first move for any MSP building into TPRM isn’t a vendor questionnaire – it’s a Business Impact Analysis. Understand how the client actually makes money, which vendors are critical to those revenue processes, and what an hour of downtime costs. That reframes the conversation from technical widgets to revenue, cost, and risk – the language every business owner speaks. – UPLOAD AUDIO Read Full Transcript Robert Dutt: Hello and welcome to In The Channel from ChannelBuzz.ca, bringing news and information to the Canadian IT channel for the last 16 years. I’m Robert Dutt, editor of ChannelBuzz.ca, your host for the show. My guest today is Tim Coach, Chief Evangelist at Cynomi, a vCISO platform purpose-built for MSPs and MSSPs. Tim brings an unusually grounded perspective to the space. He’s an engineer by training who spent nearly two decades building, running, and consulting on managed service practices before landing at Cynomi after seeing the platform first-hand and recognizing it could have solved one of his biggest operational headaches as an MSP owner – the CISO bottleneck, the point at which growth stalls because the security function can’t scale without adding expensive headcount. That personal history shapes everything he thinks about TPRM, third-party risk management, which is increasingly being talked about as the next major revenue category for MSPs after human cyber risk. Today we’re talking about what building a TPRM practice actually looks like, why cyber insurance has quietly flipped the MSP value equation, and why the right starting point isn’t a vendor questionnaire at all. Let’s get right into it, my chat with Tim Coach. Tim, thanks for taking the time. I appreciate it. Tim Coach: I absolutely love to be on. Thanks so much for having me, and for having Cynomi on your webinars. We’re always happy to do these things and educate the community. Robert Dutt: You’ve spent a long time in and around the MSP community. How did you end up at Cynomi specifically, and what was it about the opportunity around TPRM that pulled you in? Tim Coach: TPRM was eventually in the process – let me back up. What got me into the community was my engineering background. I went to college for what was called network communications back in those days. Basically I’m a network guy – I always point at the front-end programming guy and say, “It’s your fault,” and the programming guy says, “No, no, it’s the network’s fault.” So I did that for a large-scale nationwide company for many years, and then I fired my MSP. The owner was like, “Well, if you’re so good, why don’t you come over here and run this?” And I said okay. It took me about 24 hours to realize I didn’t have a clue what was going on – the place was chaos. But through process and procedure, and a military background, I knew I could get it under control. I ended up with a business partner from that experience, and we spent about 20 years rebuilding and consulting with MSPs. About five years ago, I just needed something different. The kids were a little older. I started looking at what else was out there, talked to a couple of mentors in the space – I’m sure if I mentioned their names everyone would know them – and they said, “You should come over and do this.” So I jumped. I went to work for a Canadian company, grew them quite a bit in the first year, then moved to an Australian company, grew them, and then went back to consulting for a short time. David from Cynomi was recommended to me as a consulting connection. We were going back and forth and he said, “Why don’t you come on board?” And I said, “I’m not really interested in selling a widget” – and it’s a security widget, right? There are so many great widgets and great personalities in the security space already. Probably not my jam. But he said, “No, no – let’s look at it.” And he showed me what Cynomi did, and I was blown away. The reason I was blown away is that at my most successful MSP, we hit a stopping point in our growth. The reason was our CISO – and this was before CISO was even a cool term. He was our bottleneck. Not because he was inefficient as a person, but because of the way he had to work: 80 pages of Excel spreadsheets and hours and hours of questionnaires. When I first saw Cynomi, I thought, “Here’s a way I could have doubled the size of my company with the same staff, the same CISO.” That’s what really inspired me to come on board – seeing that dashboard and connecting it to the personal pain I’d experienced around the security bottleneck. Now with the addition of TPRM, that excites me even more, because back in my MSP days I had a lot of bank clients, and banks are SOC 2 all over the place. Part of SOC 2 is that you have to have TPRM – you have to be responsible for everybody in the chain. So now we’ve built out a platform that lets the MSP, MSSP, ITSP, or whatever SP you want to put in front of those letters, easily manage vendor relationships and understand where clients are in their security posture. Robert Dutt: You may not feel it’s cool, but it’s certainly foundational security. Tim Coach: And that’s the problem, right? That’s why we’re still talking about security – because nobody knows how to talk business. They all talk widgets, bits and bobs: here’s this cool firewall, MDR, XDR. But you know what your clients don’t care about? The widgets. They care about being secure. Until we can bridge that gap – until Cynomi brings something that says, here’s an easy way to get to the data and details you need, here’s CISO-level intelligence so the MSP can translate it into business terms for the doctor’s office, the manufacturing company, whatever vertical you want – we’re going to keep having this same conversation. Robert Dutt: Let’s do a little bit of that with TPRM itself. Let’s take a step back and look at it from the viewpoint of an MSP who’s heard the acronym but hasn’t really dug in yet. Third-party risk management – what are we actually talking about, and what problem does it solve? Tim Coach: What a lot of people need to understand – and I try to say this in a way that’s easy to grasp – is: manage security first, and compliance becomes a default. What I mean is that you need a baseline, whether it’s CIS Controls, Cyber Essentials Plus, CMMC 2.0, one of the financial frameworks, HIPAA, whatever applies. You need a baseline you’re actively managing your security against. In the process of meeting that baseline, compliance follows. What we’re increasingly seeing is that certification bodies, auditors, and insurance underwriters all want to see that your solutions and partners are just as secure as you are. I was at Canalys Barcelona last year and someone made a statement that blew me away: for the first time ever, we’re seeing insurance underwriters deny coverage to an SMB because they’re connected to an MSP – and the MSP is what they consider the risk. We went from being the most important people in the room, essential workers, to being the risk factor. And on top of that, helping clients with their insurance has been one of our foot-in-the-door conversations for the last decade. That’s where TPRM comes in. The frameworks and insurance underwriters now want to see not just that you’re secure, but that everyone you’re working with is secure. The problem has always been how you manage that. Back in my day, you had to call the vendor, find the right person, ask for evidence of their SOC 2 compliance, get bounced around, end up with legal, sign an NDA, and eventually get the report. Now people share that information a bit more freely, but you still need a central place to manage it – so when an auditor or insurance broker asks, you can point to it and say, “Here it is.” We do a community call every Wednesday at noon Eastern, and we’ve had a gentleman on a couple of times who has written books specifically on TPRM. He’s sounding the alarms – not bad alarms, just “it’s coming.” But like a lot of SMBs, MSPs are having to drag their clients toward where they need to be. Once you make it easy for the MSP, you make it easy for the SMB, and you finally have a way to prove you’re taking those measures. Robert Dutt: Supply chain attacks have certainly been a theme in the channel for a while – Kaseya, SolarWinds, MOVEit. But TPRM as a formal managed service element feels newer. The insurance side sounds like a big driver. What else changed to make it go from a theoretical concern to something MSPs can actually build a practice around? Tim Coach: I firmly believe you cannot be a business partner without knowing how your partner makes money and how you need to protect them. I can’t protect them if I don’t know what they’re using. It’s the old adage: if two people are managing something, nobody’s managing it. TPRM is really the next step for the ITSP to move from a transactional relationship to a true business partnership – ensuring that everyone your clients are using is also protected. Because what happens is what always happens: it doesn’t matter what you have hard-coded in the contract about not being responsible for X. When something goes wrong, the SMB comes back and says, “But I thought you were managing this.” We go over it in the contract reviews, sure, but the conversation still happens. When you’re genuinely talking business – saying, “I’m going to protect how you operate quarter after quarter, year after year” – you’re protecting their entire environment, not just your piece of it. That’s when you move to a real business relationship instead of a sales relationship where every conversation is an upsell or a cross-sell. We’ve done it to ourselves a little bit, honestly. It’s like an insurance agent in Oklahoma trying to sell hurricane insurance. That’s not what we should be doing as business partners. TPRM allows us to have a full understanding of the client’s environment and make sure everything is protected – or at minimum, that the gaps are known by everyone. Robert Dutt: Cynomi has described TPRM as the next major revenue category after human cyber risk. Can you walk me through what the recurring revenue model actually looks like, and what makes it sticky? Tim Coach: Everything leads to MRR – that’s business. But you have to start with a project. You need to understand where the client is in their security journey before you can manage them ongoing. SMBs don’t do things for free, and neither do our partners. This is a revenue generator. But it’s a revenue generator because it actively has to be managed. I always say: I can’t throw a server at security. I can’t throw a firewall at it and declare myself secure. The best analogy I’ve heard for security is a block of Swiss cheese. There are holes, and you can stick a fork through those holes quite a way. But if you slice that block and turn every slice 90 degrees, the holes are still there – they’re just not as deep or vulnerable. That’s TPRM. There is no set-it-and-forget-it. It has to be actively managed, and that active management is where the recurring revenue lives. Robert Dutt: What does a typical engagement look like early on, for an MSP starting from zero with a client? Where does the work begin, and what surprises people about the scope as they go deeper? Tim Coach: Everything begins with an assessment. With Cynomi’s tools, we can use Cyber Essentials Plus or CIS Controls as a self-regulating baseline and add a couple of hours to the initial assessment to incorporate the security piece. We all do assessments upfront to understand what we’re getting into – or what needs to be fixed before we really dig in. Once you’re in the security layer, the next step is TPRM. And TPRM brings with it something I think is critically important: the Business Impact Analysis. It’s not enough to ask, “What does your client do?” They make dog food – do they? Or is that just the end product? When I was an MSP, I had a metal manufacturer that cut and stamped metal. But if you asked their CFO what the business was, he’d say, “Making pallets – I make more on pallets than on the stamping work.” I used this example in a presentation just yesterday. Years ago I was walking through a manufacturer’s facility and asked about a machine: “What does that one do?” “That runs the software that completes our product.” “Why isn’t it plugged into the network?” “It’s a Windows 98 machine.” “Why are you still running that?” “Because it runs decade-old German software that costs ten million dollars to replace. And we only have that one machine.” If you’re not walking through and genuinely understanding how they make money, you don’t know where the risks are. And that’s what TPRM forces you to do. Ideally, I’d love to sell a project that includes a full security assessment, a BIA, TPRM, BCP, IR planning, all of it from day one. But it doesn’t happen that way. You have to phase it. Once you understand the BIA and what they’re actually doing, you understand where the software and systems that carry real business risk are, and you can start building that into their security posture. It’s the same principle: why hack an individual when you can hack the software that manages all the individuals? Why try to crack one account when you can compromise an MSP’s RMM tool and get access to everybody? If you go into a business without understanding their software environment and vendor posture, you at minimum need to be able to tell them where the risks are. Because the language they speak is revenue, cost, and risk. TPRM is a risk if it’s not being managed – and that’s why we’re seeing so much attention on it lately, even though some of us have been doing this for decades. We just used to call it vendor management. Robert Dutt: We’ve talked a lot on the show about MSP tools as an attack surface – RMM agents, remote access tools, backup platforms. The MSP is supposed to be managing the client’s vendor risk, but the MSP’s own toolchain is also someone else’s third-party risk. How should MSPs be thinking about that? Tim Coach: It comes back to the BIA again. What are they using? What’s creating the security gaps, and how do you build better overall management around it? There’s a project in there, but every project should lead to MRR – period. It still has to be managed. Remember when Exchange servers went away and everyone panicked about where the revenue was going to go? There was still an entire environment to manage. We always made some revenue on hardware, though that’s gotten harder – the real money is in managing the ongoing environment. TPRM is the same thing: it’s a significant security gap in the overall posture of your clients, and that gap has to be actively managed. Robert Dutt: Pushing on that a little further – TPRM platforms are pulling in a pretty comprehensive map of an organization’s vendor ecosystem: the gaps, what’s been remediated, basically a full picture of the landscape. If one of those platforms gets compromised, that’s not just a breach – that’s a pretty rich target list for an attacker. How do you think about that? Tim Coach: Think about a CNC factory. Their job is building molds to produce a specific part, and the software on their server has all the schematics fully built out. What happens if that software gets hacked? You lose all the schematics for the CNC machine – so suddenly you can’t produce anything. And if the attacker gets in early enough in the process, the downstream supply chain impact goes way beyond that one facility. That’s the risk. If you’ve got $200,000 five-axis CNC machines – and I may have a little experience with this – and you’re not protecting the software running them, and you don’t understand from a TPRM perspective what the vulnerabilities look like, that’s an ongoing, persistent risk. You always have to be managing it. Robert Dutt: Sitting where Cynomi is, how do you think about the security side of running a TPRM solution, and what should MSPs be asking vendors in this space about that? Tim Coach: Efficiency. How efficient can you make it? I’ll probably get in trouble for saying this, but we’ve essentially stupid-proofed the first few levels. We’ve built it out for you. And look – I know AI is a word we’ve managed to avoid for about the last half hour, but AI is meant to enhance the human. It’s a tool. What we’ve done at Cynomi is build AI agents and intelligence into the platform to make this work manageable at a lower labor level. If I can take work that previously required a CISO – an expensive asset – and bring it down to a tier-two technician, my margins go up because my labor costs go down. That said, we’re not replacing the CISO. I used to work with a company that built a component for Apache helicopters – no public-facing anything. If a tier-two tech runs a report showing no web security for that client and flags it as a critical gap, the CISO might be the only person who knows that client has no public-facing presence by design. That context matters. The CISO still needs to be the final approval layer. What Cynomi has done is open up bandwidth for other people to do the groundwork, so you can grow your company without adding another six-figure salary. When your staff becomes more efficient, the CISO is less of a bottleneck – which was the original problem we started with. Robert Dutt: For the Canadians listening, there are some very specific regulatory drivers on the table right now. OSFI’s Guideline E-21 has a September 2026 compliance deadline for federally regulated financial institutions. Can you talk about the role you see TPRM playing in responding to that kind of regulation? Tim Coach: What we’re seeing is that the insurance underwriters, auditors, and regulators are the ones setting the standard, and the industry has to meet it – but the industry isn’t yet at a point where it can easily meet a TPRM standard. So what will probably happen, whether it’s Canada, the US, the UK, or EMEA, is a pattern we’ve seen before: they’ll release a guideline, there’ll be a period of voluntary adoption, and then they’ll give it teeth. Like HIPAA – they threw it out there, and eventually it got enforcement. The thing I’ve always loved is watching the auditors, because they’re typically running a couple of years ahead of the regulation. If you stop treating auditors like your mortal enemy – “they’re here to expose everything I’m doing wrong” – and start paying attention to what they’re flagging, you can get ahead of the game. Auditors are a leading indicator. It’ll always come down to government forcing the policy, and then insurance trying to find a way out of paying claims when it’s not followed. But if you’re watching the auditors and TPRM is showing up in their reviews, you already know what’s coming. Robert Dutt: For an MSP listening to this and thinking, “I should be doing this” – what’s the realistic first move? Not the ideal end state, but the practical starting point? Tim Coach: Start with the BIA – the Business Impact Analysis. Research suggests every SMB has three to five critical processes that drive about 80% of their revenue. Do they actually know what those are? Probably not. They make dog food. They take care of kids. Whatever it is – they don’t actually know how they make money. I have an old client who’s also a friend – he works in retirement planning. If you asked how he makes money, you’d assume it’s from managing portfolios. It’s not. He makes money by selling the policy, and the insurance company pays him a commission on that. If you don’t start by understanding the BIA, you don’t really know what solutions your clients are dependent on. Start with: who is your critical software outside of us? Who maintains it? Do we have a relationship with them? Does it connect directly to how you make money? And tie it to cost of downtime. If a doctor’s office goes down for four hours – and in a medical practice you call them providers, not doctors, right? Speaking their language, not ours – what does that cost? If the pallet machine on an assembly line goes down, and that pallet machine is the only thing holding product so the rest of the line can keep moving, what’s the cost per hour? If you don’t know that, you don’t actually understand how to service your client. You’re still talking bits and bobs instead of revenue, cost, and risk. Robert Dutt: Future-looking question to wrap up: where do you see this category going over the next couple of years? Is TPRM a standalone practice, or does it fold into a broader vCISO or governance offering? Tim Coach: I think it’s going to be both. For more mature MSPs, it’ll be baked right into their silver, gold, and platinum packages – TPRM is just part of what you get at a certain tier. For others, especially those that aren’t at a full vCISO-as-a-service level yet, it’ll be available as a standalone – a meaningful piece of the security posture they can deliver to clients without committing to the full stack. Growth and maturity, right? As people build their practices, the more advanced will have it embedded. But there’s also a real path for someone starting out to say, “I need to at least get this piece right, because it’s critical to the overall security posture of my clients.” Robert Dutt: Fascinating. It’s an interesting area of technology and – to your greater point – business. I appreciate you taking the time to share some thoughts on how service providers can get involved. Tim Coach: Thanks for having me on. I always appreciate it. Robert Dutt: There you have it – Tim Coach from Cynomi. I’d like to thank Tim for taking the time today. He’s been around the MSP space long enough that when he points at something and says it’s the next thing, it’s worth listening. A few things I want to make sure land from this conversation. The first is the Business Impact Analysis as the true starting point. Before you think about vendor questionnaires or risk scoring tools, you need to understand how your client actually generates revenue – which processes drive the majority of the business, and which vendors are load-bearing in that equation. That’s not a security conversation. That’s a business conversation. And that’s the shift that moves an MSP from tool vendor to genuine business partner. The second is the insurance signal. When underwriters start denying SMB coverage not because of something the SMB did, but because they’re connected to an MSP – that’s a warning and an opportunity in the same breath. MSPs who can demonstrate they’re actively managing their clients’ third-party risk have a new and better story to tell. And the frame to carry with you: security first, compliance becomes a default. Build the practice to the right security baseline and the compliance checkboxes largely take care of themselves. In The Channel is available on Apple Podcasts, Spotify, YouTube, and most major podcast directories. If you’re finding value here, ratings and reviews are always appreciated – they help other people in the Canadian IT channel find the show. Until next time, I’m Robert Dutt for ChannelBuzz.ca, and I’ll see you in the channel.

Progress Software urges customers to patch a critical MOVEit authentication bypass. Washington worries about limited access to advanced AI tools. Paid influencers promote pro-American AI. CISA warns Copy Fail is under active exploitation. The Canvas educational platform suffers a data breach. The Lazarus Group uses ClickFix to target high-value enterprise users. U.S. and Chinese authorities raid scam centers in Dubai. Monday Business Brief. On Afternoon Cyber Tea with Ann Johnson: Tony Sager, Senior VP & Chief Evangelist, Center for Internet Security, joins Ann to discuss the accelerating pace of technology, AI, and global software dependencies. May the Fourth be with your firewall.  Remember to leave us a 5-star rating and review in your favorite podcast app. Miss an episode? Sign-up for our daily intelligence roundup, Daily Briefing, and you'll never miss a beat. And be sure to follow CyberWire Daily on LinkedIn. Afternoon Cyber Tea On this segment of Afternoon Cyber Tea with Ann Johnson: Tony Sager, Senior VP & Chief Evangelist, Center for Internet Security, joins Ann to discuss how the accelerating pace of technology, AI, and global software dependencies are reshaping the cybersecurity landscape. To hear the full conversation, check out the episode and subscribe where you get your favorite podcasts to listen to past episodes. The show is going on hiatus. Stay tuned for the next chapter soon. Selected Reading ⁠Progress warns of critical MOVEit Automation auth bypass flaw⁠ (Bleeping Computer) ⁠What Was Discussed at Google's White House Meeting About A.I. ⁠(The New York Times) ⁠US Military Reaches Deals With 7 Tech Companies to Use Their AI on Classified Systems ⁠(SecurityWeek) ⁠A Dark-Money Campaign Is Paying Influencers to Frame Chinese AI as a Threat⁠ (WIRED) ⁠CISA says ‘Copy Fail' flaw now exploited to root Linux systems⁠ (Bleeping Computer) ⁠Edtech Firm Instructure Discloses Data Breach Amid Hacker Leak Threats⁠ (SecurityWeek) ⁠Lazarus Targets macOS Users With New “Mach-O Man” Malware Kit⁠ (GB Hackers) ⁠US, China partner on scam center takedown in Dubai⁠ (The Record) ⁠Cloudsmith raises $72 million in Series C funding.⁠ (N2K Pro Business Briefing) Microsoft for Startups (N2K Networks) Share your feedback. What do you think about CyberWire Daily? Please take a few minutes to share your thoughts with us by completing our brief listener survey. Thank you for helping us continue to improve our show. Want to hear your company in the show? N2K CyberWire helps you reach the industry's most influential leaders and operators, while building visibility, authority, and connectivity across the cybersecurity community. Learn more at sponsor.thecyberwire.com. The CyberWire is a production of N2K Networks, your source for strategic workforce intelligence. © N2K Networks, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

Just walked through the Lightwheel booth at #NVIDIAGTC and this is one of those moments where you realize physical AI is moving much faster than most people think. I got a booth tour by Jonathan Stephens, Chief Evangelist at Lightwheel, and what stood out immediately is how deep their approach goes. This is not just simulation for the sake of simulation. This is about building real-world intelligence that actually works outside the lab.Lightwheel is solving a problem most teams underestimate. You cannot scale robotics or physical AI without massive amounts of high-quality, physics-accurate data. Not synthetic guesswork. Real-world grounded data. And they are doing this at a completely different scale.We are talking about hundreds of thousands of hours of simulation data, not a few thousand.What I found most interesting is how they break this down into three layers:First, the world itself. They are literally measuring real-world physics. Using robotic systems to capture forces, movements, and interactions. Then rebuilding those environments in simulation so models learn from something that actually reflects reality.Second, behavior. This is where it gets powerful. Their Auto Data Gen layer uses LLMs to break complex robotic tasks into smaller actions. So instead of manually guiding every step, you can scale learning in a much more automated way.Third, evaluation. Most teams stop at training. Lightwheel goes further. They are benchmarking performance with tools like Isaac Lab Arena and pushing models through real-world scenarios like cleaning a kitchen or navigating a grocery setup.This full stack approach is what makes them stand out.Also worth noting the ecosystem they are already working with. Stanford, MIT, Nvidia, Figure, ByteDance. That tells you where this space is heading.If you are thinking about robotics, embodied AI, or world models, this is a company to watch closely.Physical AI is no longer theoretical. It is becoming operational. And Lightwheel is quietly building the infrastructure behind it.#data #ai #robot #nvidiagtc #lightwheel #api #training #behaviour #theravitshow

Wenn Systeme bestimmte Eigenschaften wie Sicherheit garantieren müssen, können formale Methoden diese Eigenschaften beweisen - ähnlich wie bei einem mathematischen Beweis. In der Finanzbranche will man beispielsweise sicherstellen, dass nicht in den Systemen irgendwo Geld verschwindet. Welche Rolle spielen solche Methoden im Software-Architektur-Alltag und wie kann man sie gewinnbringend nutzen? Das diskutieren wir mit Dr. Lars Hupel, Chief Evangelist bei Giesecke+Devrient. Lars spricht beim iSAQB Software Architecture Forum. Mit dem Code SATV15SAF gibt es 15% Rabatt.

What if HR is still thinking too small about AI? In this episode of the Digital HR Leaders podcast, David Green is joined by Paul, Chief Evangelist and Talent Strategist at Visier, to explore why traditional transformation approaches may no longer be fit for purpose, and what HR needs to do differently to keep pace. Join them, as they tackle some of the biggest questions facing the function today: Is the current framing of AI in HR too narrow? Does HR need to operate more like finance to remain relevant? What does it take to move from pilots to real, enterprise-wide impact? And as AI becomes embedded across the business, does people analytics become less visible… or more critical than ever? This episode is sponsored by Visier. Visier Workforce AI is your GPS for workforce decisions. Spot attrition risk, uncover pay gaps, measure leadership impact, and track skills shortages before they slow growth. Then act. Align talent to real business outcomes. Across industries, HR and business leaders are using Visier Workforce AI to navigate the biggest workforce shifts of our time. Move from knowing to doing, faster. See it in action at visier.com Also, make sure to read to explore Visier's latest research on strategic workforce planning in the AI era. Hosted on Acast. See acast.com/privacy for more information.

Speed matters more than ever, but does faster mean less personal? What if technology could actually help you build stronger relationships instead of replacing them? In this episode, Jeremy Houser interviews Matt Halloran, Chief Evangelist at Zocks, about how AI is reshaping the way advisors operate and communicate. They explore how faster follow-ups, smarter systems, and better listening can transform client relationships. Matt also shares practical ways advisors can use video, social media, and AI tools to grow their business while staying human and present. Key takeaways: How rapid follow-up using AI can instantly set you apart from other advisors in competitive situations Why thoughtful gestures, supported by AI insights, can strengthen relationships and build long-term trust How simple, real-time video content after meetings can become your most effective marketing strategy Why talking less and listening more creates stronger connections and better outcomes with clients How integrating AI tools into your workflow can free up time and improve both efficiency and client experience And more! Resources:  Book: Shut the F Up and Listen! By Matt Halloran Connect with Matt Halloran: LinkedIn: Matt Halloran Website: Matt Halloran Website: Zocks Connect with Jeremy Houser: jeremy.houser@simplicitygroup.com  713-808-8548 Schedule a Call Our Teams Website Connect with Jeremy @jeremyhouser_amp @jeremyhouserAMP About Our Guest: Matt Halloran, widely known as MattGPT, is the Chief Evangelist for Zocks and a trusted voice at the intersection of communication, leadership, and technology in financial services. A seasoned keynote presenter, three-time author, TEDx speaker, and industry expert, Matt brings more than 15 years of experience as an advisor coach and practice management consultant, helping professionals transform the way they connect with clients, teams, and themselves. Known for his warmth, authenticity, and signature “nice-guy rebellion,” Matt challenges outdated ideas of leadership built on pressure, perfection, and posturing. Instead, he champions a more human approach rooted in empathy, curiosity, and intentional listening. Over the course of his career, he has helped thousands of advisors and business leaders build deeper relationships, create more meaningful impact, and rediscover the joy in their work through genuine human connection. Matt is the author of Shut the F Up and Listen, a practical and deeply relatable book that blends real-world stories, actionable exercises, and proven tools to help people reconnect in an increasingly noisy and distracted world. His widely viewed TEDx talk expands on this philosophy and introduces the HOPE framework, Helping One Person Every Day, illustrating how small, intentional acts of presence and compassion can compound into lasting personal, professional, and cultural change. With appearances on more than 1,000 podcasts, Matt is a natural storyteller who brings a rare mix of wisdom, humor, and heart to every stage, conversation, and audience. Whether speaking to advisors, entrepreneurs, or leadership teams, his message consistently resonates because it is practical, honest, and deeply human. At the core of everything Matt does is a simple but powerful mission: to help people communicate better, listen deeper, and lead with love—proving that in a world increasingly driven by automation, humanity remains the ultimate competitive advantage. Disclosure #: 5366622 – 0426

Tony Sager, Senior VP & Chief Evangelist, Center for Internet Security, joins Ann on this week's episode of Afternoon Cyber Tea to discuss how the accelerating pace of technology, AI, and global software dependencies are reshaping the cybersecurity landscape. He shares why the industry has struggled to move from reactive to proactive security, the importance of building strong foundational defenses, and why true accountability for cyber risk sits at the leadership and board level. Tony also explores how AI will both amplify threats and unlock new opportunities for defenders and closes with an optimistic view on the power of the cybersecurity community to drive meaningful progress.    Resources:  View Tony Sager on LinkedIn     View Ann Johnson on LinkedIn     Related Microsoft Podcasts:   Microsoft Threat Intelligence Podcast   The BlueHat Podcast    Uncovering Hidden Risks           Discover and follow other Microsoft podcasts at microsoft.com/podcasts      Afternoon Cyber Tea with Ann Johnson is produced by Microsoft, Hangar Studios and distributed as part of N2K media network.  

Paul Rubenstein is Chief Evangelist at Visier, where he partners with CHROs and senior executives to connect talent strategy to business outcomes. He helps organizations move beyond traditional HR to build functions that are commercially minded, data-driven, and aligned to how the business actually runs. With more than two decades of experience across consulting and executive roles, including Chief People Officer and Chief Customer Officer at Visier, Paul brings a unique perspective on how HR can drive real business performance. His mission is simple: unlock the untapped potential of HR and make work better. These episodes of #thePOZcast, live from Unleash 2026 in Las Vegas, are proudly brought to you by our friends at PIN. AI recruiting tools that automate candidate sourcing, screening, and scheduling across 850M+ profiles. Built for recruiters, agencies, and hiring teams. Learn more and check out a demo:  https://www.pin.com/book-a-demo?via=adam-posner Thanks for listening, and please follow us on Insta @NHPTalent and www.youtube.com/thePOZcast For all episodes, please check out www.thePOZcast.com ⏱️ Chapters 00:00 – Cold open: conference chaos and “no one eats lunch”01:10 – Meet Paul Rubenstein and his HR journey02:30 – From consulting to HR leadership to evangelist04:00 – Why connecting talent to business outcomes matters05:30 – The dual role of HR: business driver + function optimizer07:00 – The evolution of HR: industrial → personnel → strategic09:30 – The rise of systems: PeopleSoft, scale, and efficiency11:30 – Engagement, sentiment, and the human side of HR13:00 – Globalization and the modern HR operating model14:30 – Why AI is a true inflection point—not just hype16:00 – The problem with siloed HR tech stacks17:30 – Orchestration layers and systems talking to systems19:00 – Democratization of data and decision-making20:30 – The importance of data quality in the AI era22:00 – The dark side: speed, skills gaps, and misuse of AI24:00 – Human + machine optimization (Toyota analogy)26:00 – Why rethinking work is the real challenge27:30 – How HR leaders (and everyone) must evolve29:00 – Why empathy still matters—and won't be replaced

What does it take to build a brand in B2B that people actually talk about? Udi Ledergor has a word for it. Courage. He was employee #13 at Gong. The first, and for a long time, only marketer. He joined when nobody had heard of them, with 11 paying customers and zero brand presence. By the time he stepped back, Gong was doing $300M ARR, had five of the Fortune 10 as clients, and had become one of the most recognisable names in B2B. He did it by building what he calls courageous marketing — the belief that attention only goes to brands willing to do something genuinely different. Not different for the sake of it. Different because playing it safe, copying competitors, and following the same templates everyone else follows is the surest way to be completely invisible. We sat down with Udi live in London, and the conversation went places we didn't expect.

In this special episode, Pete is joined by Raju Vegesna, Chief Evangelist at Zoho, live from the annual Zoho Day analyst 2026 event and update in Austin, Texas! Together they explore Zoho's 30-year journey from shipping software on floppy disks to delivering integrated SaaS platforms and now AI-driven solutions, and how the company's distinct culture and values have underpinned that evolution.  The conversation explores the future of SaaS and AI. Raju challenges the narrative that “SaaS is dead,” arguing instead that commoditization of software and AI is a net positive: as costs drop, access and productivity rise across society. They discuss the shift from productivity gains to intelligence gains as the new ROI in software, and how connected data and platforms are foundational for meaningful AI insights. They talk about the gap between AI hype and reality, why many AI projects are not yet delivering ROI, and how we're still in the “plumbing” and protocol phase of this wave and the emerging importance of data and intelligence sovereignty, including why some countries and large enterprises may push back toward on‑premise or sovereign AI. Plus Raju offers guidance for business leaders who feel stuck or behind on AI: it's still early, the ground is shifting rapidly, and the current explosion of innovation will be followed by consolidation, creating a window of opportunity for fast movers.  Connect with Raju: LinkedIn: https://www.linkedin.com/in/rajuvegesna1/ X: https://x.com/rajuv Website: www.zoho.com  Connect with the show: LinkedIn:  http://linkedin.com/company/hr-payroll-2-0 X: https://x.com/HRPayroll2_0  X: https://x.com/PeteTiliakos  X: https://x.com/JulieFer_HR BlueSky: @hrpayroll2o.bsky.social YouTube: https://www.youtube.com/@HRPAYROLL2_0  WRKDefined Podcast Network: https://wrkdefined.com/podcast/hr-payroll-20  Thank you to our marquee sponsors for powering the HR & Payroll 2.0 podcast forward!  G-P ‘Globalization Partners': https://www.globalization-partners.com/ OneSource Virtual: https://hubs.ly/Q03YFNR90 Zoho: https://www.zoho.com/press.html Thank you to our ‘wizard behind the curtain' and show producer Ryan Kielma: https://www.linkedin.com/in/ryan-kielma/

This week on Catalyst, guest host Jod Kaftan is joined by Jim Kalbach, Chief Evangelist at MURAL, speaker, and author of Mapping Experiences and The Jobs To Be Done Playbook. Jod and Jim Kalbach discuss the evolving landscape of design, particularly in the context of AI. They explore the double diamond framework, the Jobs To Be Done methodology, and the importance of understanding customer needs through real-world research. Jim emphasizes the need for designers to embed customer insights into organizational workflows and the ethical responsibilities that come with design in the age of AI. Jim also shares how his experience as a Jazz Bassist informs his work in design - notably his ability to embrace the unknown. Please note that the views expressed may not necessarily be those of NTT DATALinks: Jim KalbachJobs to be Done Toolkit Erica Flowers - Trade Your Double Diamonds for Steel Leo Frishberg - Presumptive Design Learn more about Launch by NTT DATASee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

At RSAC Conference 2026, Anthony Cusimano, Chief Evangelist and Director of Solutions Marketing at Object First, joins Sean Martin on the show floor to break down what separates truly immutable storage from the checkbox version. The answer comes down to zero access: no command line interface, no root access, no administrative back doors at any layer -- for customers or for Object First itself. Object First appliances are purpose-built for Veeam and ship with S3 protocol storage in automatic compliance mode, versioning, and object lock. Once data is written and a retention period is set, nothing -- no admin, no attacker, not even the vendor -- can touch it. Cusimano describes the architecture as a storage utility, not an administration platform: Veeam handles all backup policy and configuration; Object First handles one thing only, ensuring the data cannot be erased. The statistics behind the design are sobering. According to Cusimano, 96 percent of ransomware attacks specifically target backup data -- a figure validated across four independent industry surveys. Organizations that rely on encryption alone, without immutable storage, are leaving a critical gap that attackers have learned to exploit. Many do not discover that gap until recovery is already underway. Cusimano also makes the case for recovery testing as a security priority in its own right. He recommends full tabletop exercises that assume worst-case conditions: every admin credential compromised, active directory gone. Teams that run through this process discover gaps in their architecture that no amount of vendor documentation will surface. His practical tip -- collect coworkers' cell phone numbers before an incident -- reflects just how complete the communications blackout can be when directory services fail. Two capabilities from Object First round out the conversation. Fleet Manager, launching May 6th, gives managed service providers and large enterprises a single SaaS dashboard to manage all Object First instances with unified telemetry and honeypot visibility -- with no backup data leaving the appliance. And the honeypot feature, included on every device at no cost, simulates a Veeam backup and replication server as a decoy. When agentic AI-driven attacks probe the environment, they interact with the honeypot exactly as they would a real target, triggering alerts that can surface threats days or weeks before a full attack develops. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUEST Anthony Cusimano, Chief Evangelist & Director of Solutions Marketing, Object First LinkedIn: https://www.linkedin.com/in/anthonycusimano89/ RESOURCES Object First website: https://objectfirst.com ITSPmagazine RSAC Conference 2026 coverage: https://www.itspmagazine.com/rsac-2026-conference-san-francisco-usa-cybersecurity-event-infosec-conference-coverage Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Anthony Cusimano, Object First, Sean Martin, brand story, brand marketing, marketing podcast, brand spotlight, ransomware, immutable storage, backup security, Veeam, data protection, RSAC Conference 2026, cyber resilience, absolute immutability, ransomware recovery, Fleet Manager, honeypot detection, managed service providers, zero trust storage Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jim Kalbach is the Chief Evangelist at Mural, where he helps teams uncover what customers actually need—not just what they say they want. Known for his work in Jobs to Be Done, experience mapping, and innovation, Jim has spent years helping organizations see beyond their products and into how buyers really think, decide, and act. In this episode, we unpack a simple but often overlooked truth: buyers don't start with problems—they start with solutions. Jim walks us through what's really happening beneath the surface—from how buyers recognize (or miss) their own problems, to how they search, evaluate, and eventually decide when to stop looking. Along the way, you'll learn how identifying unmet needs doesn't just improve your product—it sharpens your messaging, builds trust faster, and gives you a clearer path to pricing around real value.   Why you have to check out today's podcast: Understand why buyers struggle to explain their own problems and how removing the solution from the conversation reveals what they actually need. Learn how Jobs to Be Done helps you predict buyer behavior by uncovering the unmet needs driving their decisions. Understand the moment buyers stop searching and how aligning with their real problem builds trust and increases conversion.   "Understand the problems first—and then price around that." – Jim Kalbach   Topics Covered: 02:08 – Why Buyers Struggle to Express Their Problems. Learn why buyers default to solutions instead of articulating real needs—and how that limits insight. 05:57 – The Jobs to Be Done Mindset Explained. Discover how removing the solution from the conversation helps uncover true customer problems. 10:06 – The Layers of Problems in Sales. Understand how to navigate from surface-level needs to deeper value-driving problems. 12:43 – Why Buyers Are Predicting the Future. Explore how every purchase is a bet on future outcomes—and what builds buyer confidence. 14:37 – Identifying Unmet Needs in the Market. Learn how uncovering unmet needs improves product-market fit, messaging, and adoption. 18:45 – Building Trust by Understanding Problems First. See how recognizing a buyer's problem before they articulate it creates instant credibility. 21:22 – Shifting from Product Thinking to Human Problems. Why focusing on the human problem—not the product—makes selling and pricing easier. 25:47 – Core Principles of the Jobs to Be Done Framework. Break down the key idea: temporarily remove the solution to better understand the job. 27:29 – Pricing Around Value Creation. Why pricing should be anchored in the problems you solve—not the product you sell.   Key Takeaways: "Try to understand the value that you can create by shifting your attention to the problems that you solve." – Jim Kalbach "The power of jobs to be done is let's not see things only through the lens of our own solution." – Jim Kalbach "Jobs to be done is trying to predict the future by creating a solution that fills an unmet need." – Jim Kalbach   Resources and People Mentioned: Jobs to Be Done (JTBD) – Framework for understanding customer behavior by focusing. Henry Ford – Referenced for the "faster horse" analogy, illustrating how customers describe needs based on existing solutions. Theodore Levitt – Known for the classic insight: people don't want a drill, they want a hole—used here to illustrate layers of customer problems.   Connect with Jim Kalbach: LinkedIn: https://www.linkedin.com/in/kalbach  Website: www.jtbdtoolkit.com Jobs to be Done Playbook: https://experiencinginformation.com/jtbd-playbook/    Connect with Mark Stiving: LinkedIn: https://www.linkedin.com/in/stiving/ Email: mark@impactpricing.com  

Dr. Phil Wolfson offers his seasoned perspective on psychedelics, ketamine assisted therapy, and more in this expansive talk with Raghu Markus and Gagan Levy.Check out these FREE personal & clinical guidelines for use from the Ketamine Research FoundationThis week on Mindrolling, Raghu, Phil, and Gagan discuss:How psychedelics shaped Phil's worldview in the 1960s and inspired his commitment to social justiceUsing psychedelics as tools for personal growth, healing, and transformationThe importance of set and setting when taking psychedelics recreationally, therapeutically, or ceremoniously Going beyond the ups and downs of psychedelics and finding steady peace through practiceThe persistent anti-depressant effects of Ketamine and its therapeutic promisePhil's ongoing studies with the Ketamine Research Foundation for phantom limb pain, end-of-life care, and menstrual cycle disordersMind Manifesting: What exactly happens to the brain on psychedelics?Phil's ‘bottom line': positive intentions and practical guidelines for Ketamine useAbout Dr. Phil Wolfson:Phil Wolfson MD was Principal Investigator for the MAPS sponsored Phase 2, FDA approved 18-person study of MDMA Assisted Psychotherapy for individuals with significant anxiety due to life threatening illnesses. His clinical practice with ketamine has informed his leadership role in the development of Ketamine Assisted Psychotherapy. Phil's book, The Ketamine Papers, has been published by MAPS and is the seminal work in the burgeoning ketamine arena. Phil is a sixties activist, psychiatrist/psychotherapist, writer, practicing Buddhist and psychonaut who has lived in the Bay Area for 38 years. He is the author of Noe: A Father/Son Song of Love, Life, Illness and Death (2011, North Atlantic Books). He has been awarded five patents for unique herbal medicines. He is a journalist and author of numerous articles on politics, transformation, psychedelics, consciousness and spirit, and was a founding member of the Heffter Research Institute. Phil has taught in the graduate psychology programs at JFK University, CIIS and the UCSF School of Medicine Department of Psychiatry. Phil is the founder and CEO of the Ketamine Research Foundation and is committed to making the organization a vibrant contributor to the betterment of human beings through psychedelic psychotherapy."The work needs to be thought of not as a single episode, but as a therapy. Psychedelic psychotherapy is much quicker than conventional psychotherapy for many reasons, but it needs to have a follow-up, continuation, integration, and work with someone to be effective. That's not to say ketamine on its own doesn't have value, it does." – Dr. Phil WolfsonAbout Gagan Levy:Gagan Levy is the Founder/CEO of Guru, an award-winning creative agency dedicated to serving purpose-driven movements, brands, and organizations. They work with impactful brands like Patagonia, Traditional Medicinals, Nalgene, Non-GMO, The Organic Alliance, Bring Change to Mind and many natural products brands, including EO / Everyone Products, OM Mushroom Superfoods, and REBBL. Gagan also serves as Chief Evangelist at MAHA Global, a platform focused on helping businesses adapt to stakeholder needs using data-driven reputation intelligence. As former Co-chair of Social Venture Circle, one of the country's most prestigious impact investor and social business communities, Gagan leads the way to a next economy that is regenerative, just, and prosperous for all. Gagan Levy is also a current board member to his prolific teacher Ram Dass' Love Serve Remember Foundation, he has been instrumental in strategizing how to connect the greatest wisdom keepers of our time to a new generation. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

According to a recent survey by bunq, Europe's second-largest neobank, more than a third of Irish users say they are more honest about money with AI than with other people, pointing to a shift in how people seek financial guidance. The study, which surveyed 1,000 Irish respondents, shows that 36% of consumers feel more comfortable opening up to AI about their spending, while a further 37% say they are just as honest with AI as they would be with another person. This growing openness suggests that AI is becoming more than just a practical tool; it is emerging as a judgment-free space where users feel more comfortable confronting their financial habits. "People often start using AI in a very practical way, before they trust it emotionally. That psychological distance — almost like opening up to a stranger on a train — can make it easier to be honest about money, which in turn brings the real benefit: saving more of it. Over time, as people test the advice and see what works, the relationship shifts. It starts to feel like a thinking partner rather than a calculator," said Dr Nick Hobson, behavioural scientist and Consulting Director at Influence at Work. "And that opening up may travel further than the AI conversation itself. It works like a sort of social gym. It offers a low-stakes space to rehearse the tricky conversations, asking for a raise, setting financial boundaries with family, without the fear of judgment that comes with the real thing. Once people experience what honesty about their finances actually produces, the barrier to having those conversations with other people gets lower. The practice spills over, and they show up to the human conversation a little more prepared, and a little less afraid." This sense of psychological safety is translating into real-world impact. Nearly half (49%) of Irish users have already used AI to support a personal finance decision, with many turning to it in moments of financial stress. For many, the results are tangible. One in three respondents says AI helped them save money in the past year, with more than a quarter of those reporting savings of over €500. Joe Wilson, Chief Evangelist at bunq, said: "It's a dynamic time. People are increasingly turning to AI for help with everyday decisions – and it only works when it's genuinely built around their lives. Whether it's understanding your money or making more informed choices, the value comes from reducing friction, not adding more noise. The real impact happens when AI moves beyond being just another feature and becomes something people actually rely on, because it consistently makes things easier." As users grow more comfortable opening up to AI, trust remains closely linked to established financial institutions. Two-thirds of respondents say they trust AI tools developed by their bank more than generic chatbots, highlighting the role of institutional trust in turning curiosity into action. Internationally, Ireland is emerging as one of the stronger adopters of financial AI. Irish users are already ahead of those in the UK and the United States when it comes to integrating AI into everyday financial life. More about Irish Tech News Irish Tech News are Ireland's No. 1 Online Tech Publication and often Ireland's No.1 Tech Podcast too. You can find hundreds of fantastic previous episodes and subscribe using whatever platform you like via our Anchor.fm page here: https://anchor.fm/irish-tech-news If you'd like to be featured in an upcoming Podcast email us at Simon@IrishTechNews.ie now to discuss. Irish Tech News have a range of services available to help promote your business. Why not drop us a line at Info@IrishTechNews.ie now to find out more about how we can help you reach our audience. You can also find and follow us on Twitter, LinkedIn, Facebook, Instagram, TikTok and Snapchat.

Guy Kawasaki: Don't Pitch What You Can't Believe InGuy Kawasaki: Apple's original software evangelist, Chief Evangelist at Canva, host of the Remarkable People podcast, and bestselling author of Think Remarkable, Wise Guy, and his upcoming Everybody Has Something to Hide , joins Jessica Neal on Truth Works for a conversation that goes everywhere you didn't expect.Guy didn't have a plan. He fainted on his first day of a pre-med hospital tour, dropped out of law school after two weeks, and ended up counting and shipping diamonds in the jewelry business after his MBA. That jewelry job taught him how to sell, and selling taught him how to evangelize. Everything else followed from there.At Apple in the 1980s, Guy's job was simple: convince developers to build for Macintosh. That was the birth of tech evangelism as we know it. Today, as Chief Evangelist at Canva, he's still doing the same thing — spreading the good news of tools that make people better communicators and creators.In this episode, Guy and Jessica go deep on what separates remarkable people from everyone else, why most founders are building the wrong way, what AI is actually going to do to humanity, and why the single most powerful thing you can do in a pitch is show a product that works.Topics covered:What evangelism actually means — and why you simply cannot pitch something that isn't greatHis non-linear path: pre-med dropout → law school quitter → jewelry salesman → Apple → CanvaThe three traits every remarkable person shares: Growth, Grit & Grace — and why the third one matters mostThe "Guy's Golden Touch" rule and why it applies to everything you build or sellWhy founders who build products they personally want to use almost always outperform those who build from market researchWhy he openly uses AI in his writing process — and why every author shouldAI as the biggest shift since the industrial revolution — and his theory on where it actually came fromPrivacy in the age of AI: Signal, encryption, and his new book Everybody Has Something to HideWomen in leadership — the numbers, the reasons, and why Guy thinks women should run everythingThe F-16 pitch framework: how to get off the deck in 38 seconds or drownWant anything adjusted?

It's not just the bad guys who need to hide anymore. Today, we're talking to Guy Kawasaki, legendary Apple evangelist and Chief Evangelist at Canva. We discuss why everybody has something to hide in the digital age, how metadata reveals far more than most people realize, and why Signal is the most practical step you can take to protect your privacy and security right now. Email Guy at everybodyhassomethingtohide@gmail.com for a free copy of the book! All of this right here, right now, on the Modern CTO Podcast!  To learn more about Guy's latest book, check it out here.

Guy Kawasaki, chief evangelist of Canva and a former Apple evangelist who helped market the Macintosh in 1984, shares his 10 tips for writing your own story forward. A New York Times bestselling author, Kawasaki uses reinvention and resilience as a framework for decision-making in personal and professional life. His books include "Wiser Guy: Life-Changing Revelations and Revisions from Tech's Chief Evangelist," reflecting lessons from his career and his Remarkable People podcast. Presented in conjunction with UC Your Future, a signature UC San Diego Division of Extended Studies Lifelong Learning Program designed to ignite possibility, strengthen resilience, and empower individuals to shape the next chapter of their lives with intention and creativity. Series: "Career Channel" [Business] [Show ID: 41266]

Guy Kawasaki, chief evangelist of Canva and a former Apple evangelist who helped market the Macintosh in 1984, shares his 10 tips for writing your own story forward. A New York Times bestselling author, Kawasaki uses reinvention and resilience as a framework for decision-making in personal and professional life. His books include "Wiser Guy: Life-Changing Revelations and Revisions from Tech's Chief Evangelist," reflecting lessons from his career and his Remarkable People podcast. Presented in conjunction with UC Your Future, a signature UC San Diego Division of Extended Studies Lifelong Learning Program designed to ignite possibility, strengthen resilience, and empower individuals to shape the next chapter of their lives with intention and creativity. Series: "Career Channel" [Business] [Show ID: 41266]

According to a recent survey by bunq, Europe's second-largest neobank, more than a third of Irish users say they are more honest about money with AI than with other people; pointing to a shift in how people seek financial guidance. The study, which surveyed 1,000 Irish respondents, shows that 36% of consumers feel more comfortable opening up to AI about their spending, while a further 37% say they are just as honest with AI as they would be with another person. This growing openness suggests that AI is becoming more than just a practical tool, it is emerging as a judgement-free space where users feel more comfortable confronting their financial habits. "People often start using AI in a very practical way, before they trust it emotionally. That psychological distance — almost like opening up to a stranger on a train — can make it easier to be honest about money, which in turn brings the real benefit: saving more of it. Over time, as people test the advice and see what works, the relationship shifts. It starts to feel like a thinking partner rather than a calculator," said Dr. Nick Hobson, behavioural scientist and Consulting Director at Influence at Work. "And that opening up may travel further than the AI conversation itself. It works like a sort of social gym. It offers a low-stakes space to rehearse the tricky conversations, asking for a raise, setting financial boundaries with family, without the fear of judgment that comes with the real thing. Once people experience what honesty about their finances actually produces, the barrier to having those conversations with other people gets lower. The practice spills over, and they show up to the human conversation a little more prepared, and a little less afraid." This sense of psychological safety is translating into real-world impact. Nearly half (49%) of Irish users have already used AI to support a personal finance decision, with many turning to it in moments of financial stress. For many, the results are tangible. One in three respondents say AI helped them save money in the past year, with more than a quarter of those reporting savings of over €500. Joe Wilson, Chief Evangelist at bunq, said: "It's a dynamic time. People are increasingly turning to AI for help with everyday decisions – and it only works when it's genuinely built around their lives. Whether it's understanding your money or making more informed choices, the value comes from reducing friction, not adding more noise. The real impact happens when AI moves beyond being just another feature and becomes something people actually rely on, because it consistently makes things easier." As users grow more comfortable opening up to AI, trust remains closely linked to established financial institutions. Two-thirds of respondents say they trust AI tools developed by their bank more than generic chatbots, highlighting the role of institutional trust in turning curiosity into action. Internationally, Ireland is emerging as one of the stronger adopters of financial AI. Irish users are already ahead of those in the UK and the United States when it comes to integrating AI into everyday financial life. See more stories here. More about Irish Tech News Irish Tech News are Ireland's No. 1 Online Tech Publication and often Ireland's No.1 Tech Podcast too. You can find hundreds of fantastic previous episodes and subscribe using whatever platform you like via our Anchor.fm page here: https://anchor.fm/irish-tech-news If you'd like to be featured in an upcoming Podcast email us at Simon@IrishTechNews.ie now to discuss. Irish Tech News have a range of services available to help promote your business. Why not drop us a line at Info@IrishTechNews.ie now to find out more about how we can help you reach our audience. You can also find and follow us on Twitter, LinkedIn, Facebook, Instagram, TikTok and Snapchat.

Guy Kawasaki, chief evangelist of Canva and a former Apple evangelist who helped market the Macintosh in 1984, shares his 10 tips for writing your own story forward. A New York Times bestselling author, Kawasaki uses reinvention and resilience as a framework for decision-making in personal and professional life. His books include "Wiser Guy: Life-Changing Revelations and Revisions from Tech's Chief Evangelist," reflecting lessons from his career and his Remarkable People podcast. Presented in conjunction with UC Your Future, a signature UC San Diego Division of Extended Studies Lifelong Learning Program designed to ignite possibility, strengthen resilience, and empower individuals to shape the next chapter of their lives with intention and creativity. Series: "Career Channel" [Business] [Show ID: 41266]

Guy Kawasaki, chief evangelist of Canva and a former Apple evangelist who helped market the Macintosh in 1984, shares his 10 tips for writing your own story forward. A New York Times bestselling author, Kawasaki uses reinvention and resilience as a framework for decision-making in personal and professional life. His books include "Wiser Guy: Life-Changing Revelations and Revisions from Tech's Chief Evangelist," reflecting lessons from his career and his Remarkable People podcast. Presented in conjunction with UC Your Future, a signature UC San Diego Division of Extended Studies Lifelong Learning Program designed to ignite possibility, strengthen resilience, and empower individuals to shape the next chapter of their lives with intention and creativity. Series: "Career Channel" [Business] [Show ID: 41266]

Guy Kawasaki is a Silicon Valley legend, bestselling author of 19 books, Chief Evangelist at Canva, and former Chief Evangelist at Apple. From being in the room for Apple's iconic “Think Different” campaign to helping scale Canva into a global powerhouse, Guy has built a career defined by timing, trust, and an uncanny ability to attach himself to winning ideas. In this episode, he shares lessons on privacy, startups, content creation, and what really drives long-term success. On this episode we talk about: Why privacy matters more than ever—and how tools like Signal can help protect it Behind-the-scenes stories from Apple's “Think Different” campaign and working with Steve Jobs The real story of how Guy joined Canva—and why luck often beats strategy Why most startups fail (and the only two roles that truly matter) The power of podcasting as a lifelong learning and networking tool Top 3 Takeaways Success isn't about a “golden touch”—it's about recognizing and attaching yourself to great opportunities when they appear. Focus on what actually matters in business: building something valuable and selling it—everything else is secondary. Consistent curiosity and learning (like podcasting) can compound into your most meaningful work over time. Notable Quotes "As your privacy degrades, so does society and democracy." "Guy's golden touch is whatever is gold, Guy touches." "You're either building something or selling something—everything else is bullshit." Connect with Guy Kawasaki: LinkedIn: https://www.linkedin.com/in/guykawasaki Website: https://guykawasaki.com/ Instagram: https://www.instagram.com/guykawasaki/ Other: Podcast – Remarkable People | Book – Everybody Has Something to Hide  Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.  Capture leads, nurture them, and close more deals—all from one powerful platform.  Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

Transform Your Small Business: Profit, Customers, and Growth Strategies is covered in this podcast, along with the following subjects:How small businesses can improve their sales through targeted customer acquisitionLeveraging AI and digital tools to boost marketing efficiency and customer retentionProven growth frameworks from advising 1,000+ CEOs to scale profitably***************************************Join Andrew Frazier and Nicolas Darveau-Garneau for a livestream unpacking "Transform Your Small Business: Profit, Customers, and Growth Strategies." Drawing from Nick's experience as Google's former Chief Evangelist—advising over 1,000 CEOs—and his upcoming book Be a Sequoia, Not a Bonsai, this session reveals proven tactics for boosting profits, attracting loyal customers, and scaling with AI and digital tools. Andrew's small business expertise complements Nick's strategies with practical steps for immediate impact.Nicolas Darveau-Garneau (“Nick”) is a leading expert in growth, artificial intelligence, and digital transformation with over 25 years of experience in technology and strategy. He is the former Chief Evangelist at Google, where he advised more than 1,000 global CEOs on digital transformation, and previously served as Chief Strategy and Growth Officer at AI company Coveo. An entrepreneur and investor, he has co-founded four internet companies (selling three) and invested in over 20 tech startups. He sits on the boards of TMX Group, McEwen Mining, and Alida, and teaches executive courses on AI in marketing and in the boardroom. His forthcoming book, Be a Sequoia, Not a Bonsai, shares seven growth secrets used by the world's most successful companies, based on his work with top leaders.

Salespeople who swear on their calls close 8% more deals. Marketing teams using pink and purple instead of "Series A Blues" get more attention. Companies that avoid pissing anyone off end up exciting no one. In this episode, we sit down with Udi Ledergor, Chief Evangelist and former CMO at Gong, to unpack the psychology behind courageous marketing, the real impact of AI on sales teams, and why being different beats being better every single time. Udi reveals how Gong built one of the most recognizable brands in B2B by rejecting best practices, embracing controversy, and creating a culture where teams feel safe to fail. From the drooling bulldog mascot that made enterprise customers angry, to the viral research on swearing in sales calls, to the plain-text email that generated 700 event registrations in hours—this is a masterclass in standing out in a sea of sameness. We also dive deep into AI: what it can actually do right now, what it can't, and why the creators of ChatGPT don't use ChatGPT to run their revenue teams. Spoiler: AI isn't coming for your job. But salespeople who know how to use AI are coming for the jobs of those who don't. What You'll Learn: Why swearing on sales calls increases win rates by 8% The danger of "best practices" and why boring is the biggest risk in B2B marketing How to build a brand that polarizes—without crossing the line The two buckets of AI: what it can automate vs. what it can guide you on Why OpenAI and Anthropic use Gong to run their revenue teams (and what that tells you about generic LLMs) The plain-text email experiment that got 700 event sign-ups in hours How to create psychological safety on your team so they take risks and do their best work Why indifference is worse than hate when it comes to your messaging From privacy policy emails that went viral, to bulldogs on login screens, to the Starburst logo that refused to fit neatly into a square, this episode will change how you think about marketing, sales, and standing out in 2026. If your brand feels invisible, your messaging feels safe, or your team feels stuck playing by the rules everyone else is playing by, this conversation will give you permission to break free. Sponsored by Prospeo, the easiest way to find verified emails and contact data for outbound and lead generation. 98% more effective at finding mobile numbers and email addresses. Try it free at prospeo.io/wham About the Guest: Udi Ledergor is Chief Evangelist and former CMO at Gong, and author of the bestselling book Courageous Marketing: How to Take the Boring Out of B2B. He's known for building bold, unconventional marketing teams and helping sales leaders understand how AI is transforming their world. Find Udi on LinkedIn and grab his book wherever books are sold. Chapters: 00:00 Salespeople Who Swear Close 8% More Deals: The Research That Went Viral 02:15 Who Is Udi Ledergor: From Gong CMO to Chief Evangelist 04:30 Courageous Marketing: Why Different Beats Better Every Time 08:12 The Series A Blues Problem: How Gong Chose Pink and Purple 11:45 The Drooling Bulldog: When Enterprise Customers Hated the Brand 15:20 How to Be Polarizing Without Crossing the Line 19:03 The Plain-Text Email That Got 700 Event Registrations in Hours 23:47 AI vs Automation: What's Actually New and What's Just Rebranded 28:34 The Two Buckets of AI: Automation and Guidance 32:19 Why OpenAI Uses Gong to Run Their Revenue Team 36:55 Are We Losing Critical Thinking by Outsourcing to AI? 41:28 Building Courageous Teams: Psychological Safety and Process Accountability 47:12 The Privacy Policy Email That Went Viral on Twitter 50:45 One Question to Ask Yourself: How Can You Break Away From Boring Practices? #CourageousMarketing #UdiLedergor #Gong #SalesPsychology #AIinSales #B2BMarketing #WeHaveAMeeting

“We have to have the courage to innovate when it comes to construction.”Join Devon Tilly as he chats with AJ Waters of Kahua! AJ Waters is the Chief Evangelist at Kahua, leveraging his extensive experience as Vice President of Industry Solutions at InEight and as a program manager at Google to champion innovative solutions in the construction industry. With a background as a structural engineer at Kiewit, AJ combines technical expertise with a passion for advancing customer profitability and agility.Follow TheEngiNerdLife Podcast on Spotify, Apple Podcasts, and YouTube! You can also follow the Kahua Build Different Podcast on Spotify, Apple Podcasts, and YouTube! Keep up with TheEngiNerdLife Podcast on Instagram, X, and Youtube!Additional information mentioned in this episode: How some platforms are stifling innovationWhat makes Kahua different How Kahua is the best of both worlds How Kahua is approaching the AI spaceKeep up with the Art of Construction (AOC) podcast on Instagram, Facebook, and LinkedIn! Subscribe and leave us a review on Apple Podcasts or Spotify!

Guy Kawasaki - "Everyone Has Something to Hide" | Apple Evangelist & Canva Chief on Privacy, Signal, and Protecting Your Freedom

What if success isn't about how you get in, but what you do once you're there? And what if saying "yes" matters more than having the perfect résumé? In this episode of World's Greatest Business Thinkers, host Nick Hague sits down with Guy Kawasaki, Chief Evangelist at Canva and former Apple evangelist, for a masterclass in career serendipity and mission-driven leadership. Drawing on five decades in Silicon Valley, Guy explains why execution beats credentials, how authentic evangelism cuts through noise, and why he once turned down a billion-dollar CEO role. From Steve Jobs' uncompromising standards to spotting transformational talent early, the conversation explores design as a competitive moat, saying yes to unexpected opportunities, and building influence by helping others succeed. Packed with practical wisdom, this episode is a guide to leading with integrity and leaving a lasting impact. What You Will Learn: How to leverage serendipity strategically Why design is your competitive moat The distinction between mission-driven and ego-driven assholes How to apply the law of large numbers to innovation and opportunity Why true evangelism flips the incentive structure How to build a sustainable career by staying open to unexpected paths If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Podcasts. Instructions on how to do this are here. Guy Kawasaki Bio: Guy Kawasaki is Chief Evangelist at Canva and host of the acclaimed podcast *Remarkable People*, bringing nearly five decades of Silicon Valley experience to his work in design, innovation, and digital transformation. A former Apple evangelist and venture capitalist, Kawasaki has authored 18 books and served in leadership roles at iconic companies including Google, Wikipedia, and Mercedes-Benz, making him uniquely positioned to bridge the gap between technology innovation and human-centered business strategy. His expertise spans brand evangelism, product design, and organizational culture, areas directly relevant to ambitious professionals seeking to build loyal audiences and create meaningful impact.   Quotes: "The overarching lesson that I learned from Apple is that design truly matters. Apple is Apple because of its design. I would make the case that Apple has proven that enough people care about design so that you can be a successful company." "The lesson is that it is not how you get your job. It's what you do once you get the job. Once you get into the company, nobody gives a shit about your degree, about who you know. You either are delivering or you're not." "One of my philosophies is you should always say yes. If you say no, you stop right there. But if you say yes, at least you gain the optionality to see more and more." "I believe that a book is a work of art, and it is an end in itself. You don't write a book to get to another point. You should write a book only when you have something to say."   Episode Resources: Guy Kawasaki on LinkedIn Canva Website  Nick Hague on LinkedIn World's Greatest Business Thinkers on Apple Podcasts World's Greatest Business Thinkers on Spotify World's Greatest Business Thinkers on YouTube

In this episode, Udi Ledergor, Chief Evangelist at Gong and author of Courageous Marketing, explains why bold creativity is essential for startups competing in crowded B2B markets. Udi shares the principle behind Gong's rise from zero to hundreds of millions in revenue: “different is better than better.” From fuchsia branding and a bulldog mascot to running Super Bowl ads as a startup, he shows how courageous marketing helps companies punch above their weight. The episode also explores practical ways to create standout content, foster experimentation, and turn customers into passionate fans, even on a limited budget. Guest Introduction Udi Ledergor is Chief Evangelist at Gong and author of the bestselling book Courageous Marketing. He served as Gong's first CMO, helping grow the company from zero to hundreds of millions in revenue whilst achieving a multi-billion-dollar valuation. Over his 20-year career, Udi has led marketing teams at successful companies, advised startups, served as a board member and angel investor, and mentored hundreds of marketers. Key Topics Different is better than better: Why startups should stop trying to incrementally beat competitors at their own game and instead do something completely different to get noticedPunching above your weight: How small startups can use guerrilla marketing tactics like out-of-home advertising to appear much bigger than they are when selling to enterprisesCreating raving fans as a company-wide operating principle: Why marketing can't own brand alone, and how every employee at Gong works to create raving fan experiences for customers, candidates, and partnersBuilding a culture of experimentation: The importance of fostering an environment where teams can take calculated risks, fail safely, and learn from both successes and flopsGong Labs content marketing: How Gong created original, data-driven content by analysing millions of sales calls to position themselves as the most informed voice in sales effectivenessCategory creation strategy: When it makes sense to create a new category (and when it doesn't), illustrated through the De Beers diamond engagement ring marketing campaignBold visual identity choices: The decision to use fuchsia pink and purple with a bulldog mascot in 2018 when all B2B competitors were using corporate blueStartup advertising on a shoestring budget: Creative approaches to billboard advertising, Super Bowl commercials, and other typically expensive channels that small companies can leverage Resources & Links People Mentioned: Chris Orlob - First content hire at Gong who created most early Gong content independently. Devin Reed - Former Gong sales rep who transitioned into leading Gong's content marketing. Kyle Lacy - CMO referenced for using AI to eliminate obvious ideas and push creative thinking. Michael Lewis - Author and podcast host whose show drove inbound interest for Gong. Francis Gerety- Copywriter behind the “A Diamond Is Forever” campaign, cited as a category creation example. Companies & Platforms Mentioned Gong - Revenue intelligence platformGong Labs - Data research and insightsDe Beers - Diamond company referenced for category creation example Books & Resources Courageous Marketing - a practical playbook for B2B marketers to drive impact and accelerate career success. Contact & Credits Host: Shahin Hoda Guest: Udi Ledergor Produced by: Shahin Hoda and Alexander Hipwell Edited by: Alexander Hipwell Music by: Breakmaster Cylinder APAC's B2B Growth Podcast is Presented by xGrowth

What separates the companies that win from the ones that quietly fade away?Nicolas Darveau-Garneau — former Google Chief Evangelist, multi-time founder, angel investor, and author — joins me to unpack what he's learned after advising over 1,000 CEOs and investing in more than 25 companies.Nicolas breaks down why product-market fit is everything, why most founders misunderstand who their best customers really are, and how a single clear metric can align an entire organization. Drawing on stories from Google, SpaceX, Amazon, Enterprise Rent-A-Car, and St. Jude's Children's Hospital, he reveals why speed, clarity, and purpose consistently outperform complexity and brute force.They explore why storytelling is not a talent but a practiced skill, why timing matters as much as the idea itself, and why the ability to “get better at getting better” may be the only sustainable competitive advantage in the age of AI.This conversation is essential listening for founders, operators, investors, and anyone building something that matters. In this episode, you'll learn: - The three traits great founders consistently share- Why 10% of customers often drive 80–90% of profits - Why speed and operational cadence beat perfection - How great companies build systems that improve without the CEO - The biggest mistakes founders make when scaling - Why purpose—not profit alone—sustains founders through hard times Check out Nicolas' new book: ⁠Be a Sequoia, Not a Bonsai: The Seven Growth Secrets of the World's Most Successful Companies⁠ https://www.amazon.com/Sequoia-Not-Bonsai-Successful-Companies/dp/1400254248Like this episode? Leave a review here:https://ratethispodcast.com/commondenominator

Joe Wilson, Chief Evangelist at Bunq, examines how real startups are built through honest problem definition, relentless iteration, and a builder's mindset instead of one-off heroic moments. Joe Wilson traces his path from a dorm-room company started to pay for college to a career of stacking small wins into durable results, sharing why most founders oversell themselves and how five hard questions can pressure-test any idea.Book mentioned: Razors Edge by Somerset Maugham Thank you to our sponsor, SecureVision, for making this show possible! Follow us:https://www.linkedin.com/company/82436841/SecureVision: #1 Rated Embedded Recruitment Firm on G2!https://www.g2.com/products/securevision/reviewsThanks for listening!

Will AI replace financial advisors—or make the best ones better? In this episode of Money Matters, Christopher Hensley sits down with Matt Halloran, author of Shut the F Up and Listen and Chief Evangelist at Zocks, to continue a conversation that began with one core idea: great advice starts with great listening. Now, that philosophy is colliding with a new reality—AI assistants. Matt explains why AI assistants won't replace financial advisors, but will raise the standard for what clients expect. From AI note-taking to tools that capture emotional cues, automate follow-ups, and turn conversations into actionable client intelligence, this episode breaks down what's actually changing—and what still belongs squarely in the human domain. You'll hear why AI assistants are helping advisors reclaim 10+ hours per week, how better recall builds deeper trust and referrals, and why the real risk isn't AI itself—but ignoring it while other advisors move ahead. In This Episode, You'll Learn: Why AI note-takers are just the beginning How AI assistants capture details advisors miss during meetings The difference between generic AI tools and purpose-built advisor platforms Why better listening leads to stronger trust and referrals How advisors should reinvest the time AI gives back Why AI can actually help advisors become more human, not less Key Takeaway: AI won't replace financial advisors. Advisors who use AI well will replace those who don't. About the Guest Matt Halloran is the Chief Evangelist at Zocks and the author of Shut the F Up and Listen. With over two decades in financial services, Matt is known for helping advisors improve communication, client experience, and practice growth by blending behavioral insights with modern technology. Connect & Learn More Learn more about Matt & Zocks: https://zocks.io Follow Christopher Hensley for more conversations on advice, AI, and the future of financial services

This week's guest is Jen Allen-Knuth. Jen is a repeat guest who first appeared on Episode 79 in February of 2022. Check out that episode to learn more about Jen's background, what drives her and what she does as the Chief Evangelist at Challenger. In today's, I wanted to discuss with Jen how other departments outside of sales can utilize the skills learned from Challenger, whether they are in sales or on the product team, these skills are transferable. In this episode, we also discussed:Getting Others To Think Differently/Using Challenger Lessons outside work Solving The “Why” of the problemBe a Facilitator of Collective LearningLearning Lessons In Tough TimesNavigating BurnoutMuch More! Please enjoy this week's episode with Jen Allen-Knuth____________________________________________________________________________I am now in the early stages of writing my first book! In this book, I will be telling my story of getting into sales and the lessons I have learned so far, and intertwine stories, tips, and advice from the Top Sales Professionals In The World! As a first time author, I want to share these interviews with you all, and take you on this book writing journey with me! Like the show? Subscribe to the email: https://mailchi.mp/a71e58dacffb/welcome-to-the-20-podcast-communityI want your feedback!Reach out to 20percentpodcastquestions@gmail.com, or find me on LinkedIn.If you know anyone who would benefit from this show, share it along! If you know of anyone who would be great to interview, please drop me a line!Enjoy the show!

Guy Kawasaki learned sales the hard way in the jewelry business, where every deal felt like hand-to-hand combat. With no technical background, he later joined Apple and turned those street-level selling skills into world-class software evangelism. He went on to become Chief Evangelist at Canva, shaping how the world thinks about selling ideas. In this episode, Guy breaks down why selling is the most critical skill for entrepreneurs, the sales strategies that helped him win pitches, and how to identify products or ideas that sell. In this episode, Hala and Guy will discuss: (00:00) Introduction (01:29) From Sales Rookie to Apple Evangelist (07:35) How to Get Your Big Break (11:49) Leadership Lessons From Apple and Beyond (17:51) The Art of Knowing When to Quit (24:53) How Big Career Risks Shape Success (33:22) Mastering the Sales and Pitch Strategy (42:07) Evangelism Strategy: Pitch Everyone, Always (47:43) Building Likability, Trust, and Competence Guy Kawasaki is a bestselling author, keynote speaker, and the Chief Evangelist of Canva. He previously served as the Chief Evangelist at Apple, where he popularized the concept of secular evangelism and helped make the Macintosh a household name. Guy is also the creator and host of the Remarkable People podcast, featuring world-class entrepreneurs and innovators. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/profiting and get 30% off their Framer Pro annual plan. Intuit QuickBooks - Start the new year strong and take control of your cash flow at QuickBooks.com/money  Quo - Run your business communications the smart way. Try Quo for free, plus get 20% off your first 6 months when you go to quo.com/profiting   Working Genius - Take the Working Genius assessment and discover your natural gifts and thrive at work. Go to workinggenius.com and get 20% off with code PROFITING Resources Mentioned: Guy's Website: remarkablepeople.com    Guy's Book, Wise Guy: bit.ly/-WiseGuy  Guy's Book, Enchantment: bit.ly/-Enchantment  Guy's Podcast, Remarkable People: bit.ly/RP-apple  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Online Selling, Economics, E-commerce, Ecommerce, Prospecting, Persuasion, Inbound, Value Selling, Account Management, Scale, Scaling, Sales Podcast

In this Greatest Hits episode of Tech Magic, hosts Cathy Hackl and Lee Kebler dive into the latest tech developments, from Meta's bold moves in AR to Apple's Vision Pro journey one year later. They highlight Meta's success with Ray-Ban AI glasses, Apple's challenges in AR innovation, and how creators are evolving into media moguls. Cathy also interviews special guest Jeff Barrett, who shares insights on building sustainable creator careers, the rise of nano-influencers, and the global expansion of digital content platforms. Whether you're into cutting-edge tech or the creator economy, this episode captures 2025's emerging trends.Come for the tech, stay for the magic!Cathy Hackl BioCathy Hackl is a globally recognized tech & gaming executive, futurist, and speaker focused on spatial computing, virtual worlds, augmented reality, AI, strategic foresight, and gaming platforms strategy. She's one of the top tech voices on LinkedIn and is the CEO of Spatial Dynamics, a spatial computing and AI solutions company, including gaming. Cathy has worked at Amazon Web Services (AWS), Magic Leap, and HTC VIVE and has advised companies like Nike, Ralph Lauren, Walmart, Louis Vuitton, and Clinique on their emerging tech and gaming journeys. She has spoken at Harvard Business School, MIT, SXSW, Comic-Con, WEF Annual Meeting in Davos 2023, CES, MWC, Vogue's Forces of Fashion, and more. Cathy Hackl on LinkedInSpatial Dynamics on LinkedInLee Kebler BioLee has been at the forefront of blending technology and entertainment since 2003, creating advanced studios for icons like will.i.am and producing music for Britney Spears and Big & Rich. Pioneering in VR since 2016, he has managed enterprise data at Nike, led VR broadcasting for Intel at the Japan 2020 Olympics, and driven large-scale marketing campaigns for Walmart, Levi's, and Nasdaq. A TEDx speaker on enterprise VR, Lee is currently authoring a book on generative AI and delving into splinternet theory and data privacy as new tech laws unfold across the US.Lee Kebler on LinkedInJeff Barrett BioJeff Barrett serves as the Chief Evangelist at the Shorty Awards, where he's been involved with the organization for 10 years. A former Shorty Award winner for Best Business Blogger, Barrett has evolved from a creator to an agency leader, demonstrating the possible progression within the creator economy. His journey began uniquely on MySpace and included creating a successful parody account on Twitter that inadvertently led to legitimate recognition in the marketing world. Barrett currently hosts the Shorty Awards show and runs a podcast called "It's No Fluke," which has produced over 130 episodes featuring leaders from major companies like Google, Meta, and the NFL.Jeff Barrett on LinkedInKey Discussion Topics00:00 - Intro & Tech News Overview02:50 - The Future of American XR: Competition and Innovation11:15 - Meta's Metaverse Strategy: Make or Break Year28:18 - Apple Vision Pro: One Year Later41:24 - Interview with Jeff Barrett: The Evolution of the Shorty Awards47:32 - The Creator Economy: Trends and Future Growth53:27 - Building Sustainable Creator-Brand Partnerships01:02:34 - Creator Identity & Platform Evolution01:07:55 - Final Thoughts & Media Recommendations Hosted on Acast. See acast.com/privacy for more information.

Anti-PR w/ guest Karla Jo "KJ" Helms.On this week's TechTalk episode, Dr. Jay and Brad had the pleasure of interviewing Karla Jo "KJ" Helms.Karla Jo Helms is the Chief Evangelist and Anti-PR® Strategist for JOTO PR Disruptors™.   She learned firsthand how unforgiving business can be when millions of dollars are on the line—and how the control of public opinion often determines whether one company is happily chosen, or another is brutally rejected. Being an alumni of crisis management, Karla Jo has worked with litigation attorneys, private investigators and the media to help restore companies of goodwill back into the good graces of public opinion. Helms speaks globally on public relations, how the PR industry itself has lost its way and how, in the right hands, corporations can harness the power of Anti-PR to drive markets and impact market perception.  Founded by PR veteran Karla Jo Helms, JOTO PR Disruptors™ emerged from extensive market research with CEOs of fast-growth tech companies. The agency combines crisis management skills with advanced media algorithms to develop Anti-PR® campaigns. JOTO PR is globally recognized for its innovative Anti-PR services.Connect with KJ on her website at http://www.jotopr.com , her podcast athttps://omny.fm/shows/disruption-interruption , or her LinkedIn at https://www.linkedin.com/in/karlajohelms/ .

Is AI smarter than a five-year-old? In this episode of Connect, we sit down with Dr. Cyrus Shaoul, co-founder and Chief Evangelist at Leela AI, to unpack what artificial intelligence and visual analytics can and cannot accomplish.Cyrus breaks down how these tools are being used to make environments safer, operations more efficient, and decisions more informed. Along the way, we tackle some of the most common misconceptions about AI and how these innovations are helping to drive businesses forward. Plus, we'll explore how companies can be responsible stewards of data, without giving up the chance to innovate. Drawing on his background at MIT and years of industry experience, Cyrus offers a grounded perspective on where the AI field is headed next. Whether you're AI-curious, skeptical, or already working with data and analytics, this conversation will leave you with a clearer understanding of what doors AI could open in the future. For more information about Axis Communications, visit us at www.axis.com Follow us on social media at Axis Communications - Home | Facebook Axis Communications: My Company | LinkedIn Axis North America (@Axis_NA) / TwitterAxis Communications USA - YouTube

#312 | In this episode, Udi Ledergor joins Dave to break down the ideas behind his new book, Courageous Marketing, and why most B2B marketing fails because it plays it safe. He also shares his journey from marketer #1 to CMO to Chief Evangelist at Gong, where he led category creation, brand, and marketing through massive scale. They unpack how Gong built a brand that actually stood out, what it means to punch above your weight as a B2B marketer, and how to think about brand ROI without fake dashboards.Timestamps(00:00) - – Meet Udi and his path into marketing (08:16) - – Early career lessons and building marketing from zero (15:16) - – How Gong found product-market fit and nailed positioning early (19:26) - – Courageous Marketing: why Udi wrote it and what it really means (23:16) - – Brand first: personality, positioning, then visuals (28:20) - – Campaigns that punched above their weight (billboards, experiments, perception hacks) (35:10) - – Proving brand impact: soft ROI, pipeline, and exec buy-in (47:40) - – The future: product-led marketing, AI, and courageous teams Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Your funnel isn't broken, but your nerve is. “Best practices” are just average practices with better PR. If every headline, homepage, and hot take sounds the same… what's the one bold move that makes you unforgettable?In this episode, Udi Ledergor, Chief Evangelist at Gong and author of Courageous Marketing, torches the safe playbook and helps us build a braver one: a sharp, differentiated POV that slices through “sea of sameness” B2B. We get brutally practical on how to stop shipping beige content, why the CEO (not marketing) owns the brand, and how psychological safety unlocks the kind of creative risks that actually move pipeline. We also cover:Why “best practices” guarantee mediocrity and how to replace them with courageous bets.How to punch above your weight at tentpole events without buying the $500K booth.The 3-part brand promise test (and how most orgs break it in customer support).How to interview your CEO and Sales for risk tolerance before you take the job.Using AI to kill drudgery, not taste so your POV stays unmistakably human.

Richard Seroter is a Chief Evangelist at Google.

How do evangelism and business go hand in hand? Well, for today's guest, evangelism is the purest form of sales. Guy Kawasaki is the Chief Evangelist at Canva and former Chief Evangelist for the Macintosh Division at Apple. He's a prolific author, speaker, and podcaster, with hit books like Think Remarkable: 9 Paths to Transform Your Life and Make a Difference, Wiser Guy: Life-Changing Revelations and Revisions from Tech's Chief Evangelist, and Enchantment: The Art of Changing Hearts, Minds, and Actions.Guy and Greg discuss his evolving career path, why his work's focus has shifted over time from how to succeed in business to how to succeed in life, the practicalities of sales, evangelism, and the overlooked necessity of these skills in business education. *unSILOed Podcast is produced by University FM.*Episode Quotes:Is evangelism the purest form of sales?42:25: I believe that sales is a very necessary and important skill. I would say that maybe evangelism is the purest form of sales. The difference between evangelism and most sales is that in evangelism, you have the other person's best interests at heart, not just yours.Remarkable doesn't mean reach and famous24:45: Remarkable does not mean rich or famous, although you can be rich or famous and remarkable. But it's really about the impact you've made on the world. And I don't mean you have to sell 300 million iPhones or 300 million computers; it's really what have you done?Stop chasing passion, start pursuing interest14:15: So the bar is so high for a passion. So a lot of people are saying, oh my God, I'm 22 years old, I haven't found my passion yet, what's wrong with me? I'm an underachiever. And what I think you should do instead is have your eyes open, you should have your brain open, i.e., a growth mindset. And whatever interests you, you should pursue it until you can discover if you really like it; maybe then it'll turn into a passion. But to look for Passion, capital P, out the gate is doing yourself a disservice.The three general qualities of remarkable people27:29: I've noticed that remarkable people have three general qualities. First of all, they have the growth mindset of Carol Dweck. If you have a growth mindset, you better back that up with a grit mindset of Angela Duckworth, because if you have a growth mindset, you're going to try things like surfing and hockey that you're not good at for years. So you need to persevere and have grit. And then the final thing you need is a grace mindset. So it's growth, grit, grace.Show Links:Recommended Resources:Dr. Robert Cialdini | Remarkable People podcast Dr. Robert Cialdini | unSILOed podcastInfluence: The Psychology of Persuasion, Revised Edition by Robert CialdiniIf You Want to Write: A Book about Art, Independence and Spirit by Brenda UelandCarol DweckAngela DuckworthGuest Profile:Professional WebsiteRemarkable People podcastGuest Work:Think Remarkable: 9 Paths to Transform Your Life and Make a DifferenceWiser Guy: Life-Changing Revelations and Revisions from Tech's Chief EvangelistEnchantment: The Art of Changing Hearts, Minds, and ActionsThe Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting AnythingRules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and ServicesThe Macintosh Way Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How do you decide between a best-in-class tech stack and an all-in-one platform?I caught up with Bill Fanning, CRO of Stayntouch, and Klaus Kohlmayr, Chief Evangelist at IDeaS Revenue Solutions, to discuss the new NYU SPS Tisch Center of Hospitality Technology Report, where 300+ hoteliers shared how they're making those crucial tech decisions. On hashtag#NoVacancyNews, we look at what's driving those hashtag#hoteltechnology choices, the cultural and operational challenges behind switching systems, and why more hotels than ever plan to replace their tech stack within the next 24 months. Key Insights:

Rethinking childhood education is more important than ever. In this inspiring episode, educator Ana Fabrega shares why traditional schooling is outdated and how parents can nurture creativity, resilience, and problem-solving skills at home. She explains how systems like Synthesis are changing the future of learning through games and simulations, why failure is one of the most important gifts we can give our kids, and how parents can support curiosity outside of the classroom. You'll walk away with practical tips for fostering independence, cultivating a love of reading, and encouraging kids to embrace both grit and quitting when needed. This conversation will leave you empowered with fresh strategies to raise confident, adaptable learners who thrive in and out of school Topics Covered In This Episode:  Alternative education and learning models for kids Teaching children problem solving and critical thinking How failure builds resilience and confidence Supporting creativity and unstructured play at home When to encourage grit and when to allow quitting Show Notes: Receive 10% off of Synthesis Tutor Plans, use code 'DRMOM' 'X' @anafabrega11 on 'X' Follow @/msfab_learninglab on Instagram Buy The Learning Game: Teaching Kids to Think for Themselves, Embrace Challenge, and Love Learning Click here to learn more about Dr. Elana Roumell's Doctor Mom Membership, a membership designed for moms who want to be their child's number one health advocate! Click here to learn more about Steph Greunke, RD's online nutrition program and community, Postpartum Reset, an intimate private community and online roadmap for any mama (or mama-to-be) who feels stuck, alone, and depleted and wants to learn how to thrive in motherhood Listen to today's episode on our website Ana Lorena Fábrega is an author, edupreneur, and Chief Evangelist at Synthesis. Growing up, she attended ten schools in seven different countries. She then earned her BS in Childhood Education and Special Education from New York University and taught elementary school in New York, Boston, and Panama. Today, Ana Lorena writes online to over 200,000 readers about the promise of alternative education.  INTRODUCE YOURSELF to Steph and Dr. Elana on Instagram. They can't wait to meet you! @stephgreunke @drelanaroumell Please remember that the views and ideas presented on this podcast are for informational purposes only.  All information presented on this podcast is for informational purposes and not intended to serve as a substitute for the consultation, diagnosis, and/or medical treatment of a healthcare provider. Consult with your healthcare provider before starting any diet, supplement regimen, or to determine the appropriateness of the information shared on this podcast, or if you have any questions regarding your treatment plan.

What if the function you were about to join didn't really exist yet?In 2014, customer success was barely a function—it was an idea in the making. Omer Rabin took a bet on that idea at a time when the industry still needed convincing that managing customer relationships deserved its own tech stack. He went on to become Gainsight's Chief Evangelist when most people thought “customer success” sounded like corporate cheerleading.Fast forward a decade, and customer success has grown into a multi-billion-dollar industry. But somewhere along the way, many CS teams drifted from their strategic roots, becoming reactive order-takers buried in grunt work.In this episode, Omer Rabin (General Partner at TLA Ventures) and Chad Horenfeldt (VP of CS at Siena AI and author of The Strategic CSM) discuss the past, present, and future of customer success. They take us back to the early days—Pulse local events on Toronto rooftops, the hunter vs. farmer debate, and how Nick Mehta's pitch about “selling to existing customers” helped create an entire category.WHAT YOU'LL LEARN:• Why customer success emerged as a distinct function (and why it almost didn't)• How CS teams lost their strategic edge—and how to reclaim it• Why AI is bringing CS back to its strategic roots by eliminating grunt work• Why Omer believes the next generation of CEOs will come from customer success• Chad's framework for future customer intelligence• The one question every CSM should ask to align with their CEO's top priority---Check out the Key Takeaways & Transcripts: https://www.gainsight.com/presents/series/unchurned/---Where to Find Chad:LinkedIn: https://www.linkedin.com/in/chadhorenfeldt/The Strategic CSM: https://www.strategiccustomersuccess.com/Where to Find Omer:LinkedIn: https://www.linkedin.com/in/omerabin/Where to Find Josh: LinkedIn: https://www.linkedin.com/in/jschachter/--- In this episode, we cover:0:00 – Preview & Introduction1:24 – Meet Chad & Omer2:10 – Pulse Local Events and Building the CS Community3:52 – Chad's Origin Story: Being an Early CS Ambassador4:55 – From Customer Cheerleading to Value Creation12:45 – The AI Revolution and the Return of Strategic CSMs18:31 – How Outcome-Based CS Influences Revenue23:53 – Defining Success Is a Challenge25:25 – How AI Analyzes Survey Data to Find Customer Sentiment28:10 – Customizing Product Updates for Customers29:25 – Tactical Advice for CSMs30:35 – Aligning with Company Needs