Podcasts about chief evangelist

Brendan Farnand, Co-Founder and Chief Evangelist at Knak, joins the podcast to talk about his marketing career at IBM and Trend Micro and the recurring challenge of turning campaign ideas into executed assets. Farnand argues email remains a highly effective, owned channel, potentially becoming even more important in the AI era, but B2B teams often “settle” for outdated templates due to technical complexity and bottlenecks. He discusses balancing marketer creativity with brand and regulatory compliance, and balancing brand consistency with conversion on landing pages through cross-team alignment and testing. Farnand says “conversion” and gating practices are still being redefined, making experimentation critical, but testing is hindered by the chaotic “messy middle” between ideation and execution platforms. He cautions against fully agentic marketing that creates undifferentiated “AI slop,” advocating intentional human/AI balance and continuous learning.   About Knak Knak is the agentic production layer for enterprise marketing. It's the system between creative brief and send, where your team and AI build on‑brand campaigns that are more personalized, more tested, and live in days.   About Brendan Farnand Brendan is the Co-Founder and Chief Evangelist at Knak, where he's on a mission to revolutionize the way marketing teams produce campaigns. A seasoned expert in demand generation, customer experience and all things MOps, Brendan is passionate about empowering marketers with agentic solutions that unleash creativity, speed up execution, and drive real results. With a keen sense of innovation, he empowers brands to develop high-impact campaigns that drive meaningful revenue - without roadblocks.   Time Stamps 00:00 Welcome and Guest Intro 01:37 Why Knak Exists 02:33 Email Isn't Dead 05:57 What Makes Emails Good 09:34 Freedom vs Brand Control 12:17 Landing Pages and Testing 14:42 Gating Content and Conversions 17:09 The Messy Middle Bottleneck 20:08 Can AI Build Everything 24:41 Enterprise Production Reality 27:26 Customer Obsession at Knak 30:04 Future of AI Marketing 34:35 Career Advice for Marketers 35:57 Best Advice Received 36:54 Where to Learn More 37:48 Closing Thanks   Quotes “Even if you do get ChatGPT to generate you an on-brand, perfectly coded email, good luck — there's many more steps to go through in an enterprise before you can actually go to market with the campaign.” Brendan Farnand, Co-Founder and Chief Evangelist at Knak. “What's really important for every enterprise organization today is to sit down and have the discussion: where should humans be involved, and where should agents be doing the work?” Brendan Farnand, Co-Founder and Chief Evangelist at Knak. “Really listen to your customers, listen to the market, listen to the people around you… before you speak your mind, just listen and learn.” Brendan Farnand, Co-Founder and Chief Evangelist at Knak.   Follow Brendan: Brendan Farnand on LinkedIn: https://www.linkedin.com/in/brendanfarnand/   Knak website: https://knak.com/ Knak LinkedIn: https://www.linkedin.com/company/knak-/   Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547

What happens to the role of the financial advisor when AI can handle more and more of the work happening behind the scenes?In this episode of the Top 50 Most Innovative Voices in Advisor Growth series, Paul G. McManus sits down with Matt Halloran, Chief Evangelist at Zocks and the self-described human voice of AI in the advisory industry. Matt has spent more than two decades coaching financial advisors. He argues the industry is asking the wrong question. The issue is not whether AI will replace advisors, but what they will do with their time once technology takes on more of the invisible work around client meetings.You'll learn how financial advisors can:- Use an AI assistant to take on Michael Kitces's "invisible work": meeting prep, live transcription, follow-up, CRM tasks, and updates into planning and tax tools, so the advisor can stay face to face with the client- Explain a privacy-first approach to note-taking: Zocks listens and transcribes in real time, with no stored audio or video, because high-net-worth clients do not want a recording that could be used in a deepfake- See why many advisors still hesitate: not the features, but giving up control. Matt's trade-off law names five things you always trade: time, talents, treasures, relationships, and control- Put the time back to work. He cites about 10 hours a week of admin returned, roughly a week a month, and asks whether that time goes to a more deliberate enterprise, a niche, a book, or a life outside the office- Meet a client who walks in with an AI printout without getting defensive. Be glad they are engaged, ask what prompt they used, and answer the question they actually asked- Treat judgment as something you show, not something you claim. Matt pushes back that judgment is the byproduct of connection, understanding, and empathy, and that AI can sound decisive while facing no consequences and trying to please you- Stop using AI like a junior-high band playing "Three Blind Mice." Challenge it, including telling it to prove your own research wrong, instead of accepting garbage-in, garbage-out answers- Turn speed into trust. Matt tells the story of an advisor, fourth of four meetings, whose sample plan, next steps, and summary email were in the prospects' inbox before they got home. They hired her on the spot. The other three firms still had not followed up- Query the whole book of business the way a longtime assistant once did, such as who talked about Roth conversions last month or who had a child or grandchild in the last two years, then ask AI better second- and third-level questions about how to open that conversation- Choose, on purpose, between building the enterprise and running a lifestyle practice, and notice the "no man's land" in between. Matt's unpopular point: more money will not fill a one-dimensional life, and time is the one resource you cannot make more of- Build influence over years, not from one viral post. Niche down to successful independent advisors, say yes so you can practice, and remember that the most influential people he knows are the kindest- Accept that influence repels as well as attracts, and get comfortable in your own skin. Most people who want to be influential want to be liked, and that is where they stall- Accelerate reach with what Matt calls OPA, other people's audiences, and what Paul calls borrowed trust at scale: podcast swaps, local media, and stages, practiced long before a "Super Bowl" appearance- Start creating without a production team. After a client meeting, record a short phone recap of what you talked about, keep it clear of investment advice so compliance can approve it, and post it where your ideal clients actually spend time- Treat comments as the new gold. Matt says interacting on other people's posts, not only publishing your own, is what gets you seen, and that pre-retirees with a large 401(k) are often on Facebook, not LinkedInMatt's clearest point is that what will separate you from the advisor down the street is your humanity, not your tech. Your tech is there to support your humanity. Face to face, listening, engagement, empathy, and understanding are what AI cannot replace. Features and efficiency, he says, are becoming table stakes. The question that remains is what you do with the time you get back.ABOUT MATT HALLORANMatt Halloran is Chief Evangelist at Zocks, where he describes himself as the human voice of AI in the advisory industry. He has worked in practice management and financial services for more than 20 years, starting in the industry in 2006, and holds a master's in life coaching. He has also worked as a therapist and coach. He has written three books, including The Social Media Handbook for Financial Advisors (Bloomberg Finance, 2012), and is writing a fourth, The Trade-Off Law. He delivered a TEDx talk, "Hope, Help One Person Every Day." With co-founder Kirk Lowe he built ProudMouth, an influence-acceleration firm, and hosted about 500 episodes of the Top Advisor Marketing Podcast. On the episode he says he has coached about a thousand offices, appeared on about 1,500 podcasts, and was voted the 10th most influential person in financial services last year. His stated mission is to spread magic, joy, and love, and to help advisors use AI to get their time, and their humanity, back.WHERE TO FIND MATT HALLORANMatt asked listeners to find him on LinkedIn. He said that is where he actually is: he answers every direct message, he is the one commenting, and he spends about 90 percent of his time there because that is where advisors are. He did not give another URL on the episode.ABOUT INFLUENTIAL ADVISOR MEDIAThe Influential Advisor Podcast, hosted by Paul G. McManus, features conversations with leading voices shaping the future of financial advisor growth, marketing, authority, media, and business development. Subscribe for more strategies on financial advisor marketing, authority building, books, referrals, AI search visibility, advisor growth, and building a more influential advisory business.https://influentialadvisor.com/Support the show

Enterprise Knowledge's Lulit Tesfaye, VP of Knowledge & Data Services, speaks with Ole Olesen-Bagneux, Vice President & Chief Evangelist at Actian and keynote speaker at this year's Semantic Layer Symposium, about semantic layer applications, trends in the industry, and the upcoming conference. To learn more about the Semantic Layer Symposium, check it out here: ⁠⁠⁠⁠https://semanticlayersymposium.com/⁠⁠⁠⁠ *25% off discount code: knowledgecastTo learn more about Enterprise Knowledge, visit us at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠enterprise-knowledge.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.EK's Knowledge Base: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://enterprise-knowledge.com/knowledge-base/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Contact Us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://enterprise-knowledge.com/contact-us/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/enterprise-knowledge-llc/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter/X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ekconsulting⁠⁠⁠⁠⁠⁠⁠⁠⁠Ad Music License: Upbeat Corporate by JP Bianchini https://jpbianchini.comCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://www.audiolibrary.com.co/jp-bianchini/upbeat-corporateMusic promoted by Audio Library https://youtu.be/Hiq53IyRnGI

The workplace is often dynamic - young people make their way in, technology change how things are done, new talent shift the team culture, and dress codes can differ from strict to casual. With the rise of remote and hybrid-jobs these days, what do employers and employees need to see eye-to-eye on? How much flexibility should both sides expect, and where can they compromise? And with people these days staying for a shorter time with their employer, before finding another job, how can they secure the best reference? Sylvie Thrush Marsh, Chief Evangelist at MY HR - speaks with Tim Beveridge for Smart Money... LISTEN ABOVESee omnystudio.com/listener for privacy information.

This week's throwback guest is Jen Allen-Knuth. Jen is a repeat guest who first appeared on Episode 79 in February of 2022. Check out that episode to learn more about Jen's background, what drives her and what she does as the Chief Evangelist at Challenger. In today's, I wanted to discuss with Jen how other departments outside of sales can utilize the skills learned from Challenger, whether they are in sales or on the product team, these skills are transferable. In this episode, we also discussed:Getting Others To Think Differently/Using Challenger Lessons outside work Solving The “Why” of the problemBe a Facilitator of Collective LearningLearning Lessons In Tough TimesNavigating BurnoutMuch More! Please enjoy this week's episode with Jen Allen-Knuth____________________________________________________________________________I am now in the early stages of writing my first book! In this book, I will be telling my story of getting into sales and the lessons I have learned so far, and intertwine stories, tips, and advice from the Top Sales Professionals In The World! As a first time author, I want to share these interviews with you all, and take you on this book writing journey with me! Like the show? Subscribe to the email: https://mailchi.mp/a71e58dacffb/welcome-to-the-20-podcast-communityI want your feedback!Reach out to 20percentpodcastquestions@gmail.com, or find me on LinkedIn.If you know anyone who would benefit from this show, share it along! If you know of anyone who would be great to interview, please drop me a line!Enjoy the show!

Tommy Rosen, Gagan Levy, and Raghu Markus explore addiction and the everyday choices that shape recovery and a meaningful life.Be part of the Recovery 2.0 community with online recovery meetings that are open to anyone: Click Here to RegisterThis time on Mindrolling, Tommy, Gagan and Raghu explore: Growing up in a home filled with anxiety and developing a sense that something is always wrongHow oftentimes addiction comes from seeking relief and homeostasis Distraction and Procrastination as forms of addictionRam Dass's approach to working with habits of the mindFacing the long, dark night of the soulThe ‘nitty-gritty' of how we choose to live our livesThe five core tenets of Tommy's program, ‘Recovery 2.0'How working the 12-steps guarantees a spiritual experienceTending to the needs of mind, body, and soul About Tommy Rosen:Tommy Rosen is the founder and host of the Recovery 2.0: Beyond Addiction Online Conference and presents workshops annually at Esalen, Omega, and Kripalu. One of the pioneers in the burgeoning field of Yoga and Recovery, he holds advanced certifications in both Hatha and Kundalini Yoga and has 20 years of recovery from acute drug addiction. Tommy and his wife, noted yoga instructor, Kia Miller, live in Venice, California, where they teach yoga and grow organic vegetables in their backyard. Check out Tommy's upcoming retreats and his book, Recovery 2.0. “In recovery circles, we see a lot of people who struggle for a lifetime. They aren't going to implode their life like we did, but if you asked any human being, do you want to ‘get through life' or do you really want to seize this day and realise yourself, your heart's desires and dreams, everyone would say ‘of course I do'. Well, maybe you have to change the ways that you're facing a 24-hour period of time.” –Tommy RosenAbout Gagan Levy:Gagan Levy is the Founder/CEO of Guru, an award-winning creative agency dedicated to serving purpose-driven movements, brands, and organizations. They work with impactful brands like Patagonia, Traditional Medicinals, Nalgene, Non-GMO, The Organic Alliance, Bring Change to Mind and many natural products brands, including EO / Everyone Products, OM Mushroom Superfoods, and REBBL. Gagan also serves as Chief Evangelist at MAHA Global, a platform focused on helping businesses adapt to stakeholder needs using data-driven reputation intelligence. As former Co-chair of Social Venture Circle, one of the country's most prestigious impact investor and social business communities, Gagan leads the way to a next economy that is regenerative, just, and prosperous for all. Gagan Levy is also a current board member to his prolific teacher Ram Dass' Love Serve Remember Foundation, he has been instrumental in strategizing how to connect the greatest wisdom keepers of our time to a new generation. Grab a copy of Gagan's book, Start Your Own Damn Cult, A Founder's Field Guide, for a practical and actionable framework for building from coherence, holding power without unraveling, and winning without wrecking yourself, your team, or the planet.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Zero-click content was a new concept when Amanda Natividad first joined our podcast back in 2022. Now, it may just be how marketing works.In this episode, Amy sits down with Amanda, Chief Evangelist at SparkToro, for her third appearance on the show, this time getting into AI search, a citation problem that's easy to overlook, and why last-click attribution might be overlooking your best customers.From why AI traffic is hiding in plain sight, to a story about an AI recommendation that went against everything a company's own homepage suggested, this one covers a lot of ground.Find out: Why zero-click search has gone from 50% to 68% of Google searches since 2022, and why it's now the reality of searchWhat a ghost citation is and why it's becoming one of the trickier problems in AI searchThe four GEO mechanics, and the two most B2B marketing teams still neglectA genuinely surprising story about how an LLM recommended a product based on what Amanda needed, not how the company had positioned itselfWhy last-click attribution may be costing companies their best customersThe one metric Amanda would replace last-click attribution with, and why it mattersImportant links & mentions: Amanda Natividad on LinkedInSparkToroAmanda's website and book: Zero-Click Marketing: How to Build Brands and Earn Customers on a Traffic-Starved Web B2B Content Operations Benchmark (free) Amy on LinkedInContent 10x websiteAmy's book: Content 10x: More Content, Less Time, Maximum Results Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter.

Mike Zuzolo of Global Commodity Analytics joins Market Talk to break down a grain market that's starting to echo 2022. He and host Jesse Allen dig into the Midwest crop tour's surprising soybean pod count data out of Indiana and Nebraska, a near-total collapse in Black Sea grain shipping capacity, why Paris corn futures are the chart to watch, and what a razor-thin global stocks-to-use ratio means for corn's next move. They also cover the cattle market's reaction to the Tyson plant closures and a feeder-to-corn ratio flashing a tightening supply signal. Learn more at https://www.globalcommresearch.com. Also on today's show, Gabby Bourret-Sicotte, Chief Evangelist and Head of Customer Solutions for satellite ag-intelligence firm Treefera, joins Market Talk to break down why her company is holding its U.S. corn yield estimate steady even after USDA's August WASDE report cut its own number. We also cover how Treefera's dashboard helps traders and farmers manage risk across multiple global storylines at once, what a forecasted "Super El Nino" could mean for cocoa and coffee in 2026-27, and why a widening wheat supply squeeze in the U.S. and Europe has Treefera advising some growers to switch varieties. Learn more about Treefera: https://treefera.com

Yoni Avital lives in Tel Aviv, Israel, with his wife and 3 older children. The oldest kid is a boy, so Yoni and he try to see as many football games as possible. He enjoys shopping with this girls, though it's cause he is their Dad, not because he enjoy shopping. He likes to travel, hike, and enjoys a nice white wine in warmer weather. His most memorable hike was at Yosemite, when he started at 4 am and came across a lot of wildlife.Yoni was in the virtual desktop space in the past. What he and his team realized was that troubleshooting these virtual experiences were incredibly complicated. They started to build an enterprise task manager, to centralize a task management UI to control the endpoints. When customers started asking to use it daily, Yoni figured out they had something unique.This is the creation story of ControlUp.SponsorsUnblockedTECH DomainsMezmoBraingrid.aiLinkshttps://www.controlup.com/https://www.linkedin.com/in/yoavital/Checkout our episode stacks on Stacklist! https://stacks.codestory.co/ Hosted by Noah Labhart | Technical Founder & Startup Mentor.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Most marketing campaign workflows will disappear within three years. Brendan Farnand, Co-founder and Chief Evangelist at Knak, spent the past year talking with over 100 enterprise marketing teams—including OpenAI, Google, Stripe, and AT&T—to learn where AI helps campaign production and where it breaks. He explains what separates companies experimenting with AI from the ones actually shipping better marketing, and how campaigns should function in the AI era.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Most marketing campaign workflows will disappear within three years. Brendan Farnand, Co-founder and Chief Evangelist at Knak, spent the past year talking with over 100 enterprise marketing teams—including OpenAI, Google, Stripe, and AT&T—to learn where AI helps campaign production and where it breaks. He explains what separates companies experimenting with AI from the ones actually shipping better marketing, and how campaigns should function in the AI era.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Most conference speakers turn their session into a sales pitch. Brendan Farnand, co-founder and Chief Evangelist at Knak, has spoken at Adobe Summit, Salesforce Connections, and the MarTech Conference. He explains why a full product pitch on stage falls flat, and how to make your talk relevant enough that the audience leaves with something they can actually use at their organization.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Most conference speakers turn their session into a sales pitch. Brendan Farnand, co-founder and Chief Evangelist at Knak, has spoken at Adobe Summit, Salesforce Connections, and the MarTech Conference. He explains why a full product pitch on stage falls flat, and how to make your talk relevant enough that the audience leaves with something they can actually use at their organization.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marketing teams struggle to make AI work in real campaign production. Brendan Farnand, co-founder and Chief Evangelist at Knak, spent the past year talking with over 100 enterprise marketing teams—including OpenAI, Google, Stripe, and AT&T—to learn where AI helps and where it breaks. He explains what separates companies experimenting with AI from those actually shipping better marketing, how campaigns should function in the AI era, and how to deliver value to an audience without turning it into a sales pitch.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marketing teams struggle to make AI work in real campaign production. Brendan Farnand, co-founder and Chief Evangelist at Knak, spent the past year talking with over 100 enterprise marketing teams—including OpenAI, Google, Stripe, and AT&T—to learn where AI helps and where it breaks. He explains what separates companies experimenting with AI from those actually shipping better marketing, how campaigns should function in the AI era, and how to deliver value to an audience without turning it into a sales pitch.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Most marketing teams experiment with AI but never ship better work. Brendan Farnand, Co-founder and Chief Evangelist at Knak, spent the past year interviewing 100+ enterprise marketing teams—including OpenAI, Google, Stripe, and AT&T—to learn what separates AI experimentation from real output. He explains how marketing campaigns should function in the AI era, where AI actually helps versus where it breaks, and how to build on-brand campaign assets at scale without code or developer support.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Most marketing teams experiment with AI but never ship better work. Brendan Farnand, Co-founder and Chief Evangelist at Knak, spent the past year interviewing 100+ enterprise marketing teams—including OpenAI, Google, Stripe, and AT&T—to learn what separates AI experimentation from real output. He explains how marketing campaigns should function in the AI era, where AI actually helps versus where it breaks, and how to build on-brand campaign assets at scale without code or developer support.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Unspoken Security, host AJ Nash sits down with Heath Mullins, Chief Evangelist at ExtraHop and former senior analyst at Forrester. The two dig into the question everyone in tech keeps circling back to right now: should we be afraid of AI?Mullins argues that today's AI is best understood as a recalcitrant four-year-old handed the keys to everything, powerful, unpredictable, and rewriting itself faster than anyone can fully audit. AJ and Heath trace that unpredictability through self-driving cars that can't tell a yawn from drunk driving, medical offices where AI now transcribes and recommends diagnoses, and the accountability gap that opens up when something goes wrong and nobody, the automaker, the AI vendor, or a third party, wants to own it.The conversation closes on Unspoken Security's signature question, and Heath shares something he's never said publicly before: his son was murdered in 2020, and the same AI tools that can recreate a voice or a likeness from old recordings and social media now make it possible to build an avatar of someone who's gone. Heath draws a hard line on where that technology should stop, and AJ and Heath talk through the psychology of grief, denial, and why loss makes that temptation so powerful.Send us Fan MailSupport the show

Most companies obsess over products, but Jim Kalbach believes they're asking the wrong question. Customers don't buy products because of what they are. They "hire" them to make progress in their lives. Jobs to Be Done is a way of uncovering that progress, helping organizations stop guessing what people want and start understanding twhat people are really trying to accomplish. In this revisited episode, Dart and Jim discuss how Jobs to Be Done helps organizations uncover unmet customer needs, align teams around real problems, and apply the framework to innovation, hiring, and finding the right work for people.Jim Kalbach is an author, speaker, and instructor in innovation, design, and the future of work. He is the Chief Evangelist at Mural and Co-Founder and Principal of the JTBD Toolkit, where he helps organizations apply Jobs to Be Done to innovation, product strategy, and customer experience.In this episode, Dart and Jim discuss:- Why customers "hire" products- Finding unmet customer needs- Solving problems, not building features- Using JTBD to drive innovation- Matching people to the right work- Understanding customer circumstances- A shared language for teams- Mindset before methodology- And other topics…Jim Kalbach is the Chief Evangelist at Mural and Co-Founder and Principal of the JTBD Toolkit, where he helps organizations apply Jobs to Be Done to innovation, product strategy, and customer experience. He is the author of Designing Web Navigation, Mapping Experiences, and The Jobs to Be Done Playbook, and co-author of Collaborative Intelligence. Before joining Mural, Jim worked in design and innovation consulting with organizations including eBay, Sony, IBM, EY, LexisNexis, and Citrix.Resources Mentioned:The Jobs to Be Done Playbook, by Jim Kalbach: https://www.amazon.com/Jobs-Be-Done-Playbook-Organization/dp/1933820683Mapping Experiences, by Jim Kalbach: https://www.amazon.com/Mapping-Experiences-Complete-Creating-Blueprints/dp/1491923539JTBD Toolkit: https://www.jtbdtoolkit.com/The Experience Economy, by B. Joseph Pine II and James H. Gilmore: https://www.amazon.com/Experience-Economy-Competing-Customer-Time/dp/1633697975 Connect with Jim:LinkedIn: https://www.linkedin.com/in/kalbach/JTBD Toolkit: https://www.jtbdtoolkit.com/Work with Dart:Dart is the CEO and co-founder of the work design firm 11fold. Build work that makes employees feel alive, connected to their work, and focused on what's most important to the business. Book a call at 11fold.com.

Gagan Levy, founder/CEO of Guru, explores how to integrate the eight limbs of yoga into business and leadership practices. Grab a copy of Gagan's book, Start Your Own Damn Cult, A Founder's Field Guide, for a practical and actionable framework for building from coherence, holding power without unraveling, and winning without wrecking yourself, your team, or the planet.This week on Mindrolling, Gagan and Raghu discuss: Bhakti Yoga and sitting in moments of joy Incorporating spirituality into businessGagan's first meeting with Ram DassIntegrating the eight limbs of yoga into leadership How authenticity beats perfection every single timeGagan's explanation of the ‘integrity inventory'Hanuman as a helpful reminder of the aspirational self About Gagan Levy:Gagan Levy is the Founder/CEO of Guru, an award-winning creative agency dedicated to serving purpose-driven movements, brands, and organizations. They work with impactful brands like Patagonia, Traditional Medicinals, Nalgene, Non-GMO, The Organic Alliance, Bring Change to Mind and many natural products brands, including EO / Everyone Products, OM Mushroom Superfoods, and REBBL. Gagan also serves as Chief Evangelist at MAHA Global, a platform focused on helping businesses adapt to stakeholder needs using data-driven reputation intelligence. As former Co-chair of Social Venture Circle, one of the country's most prestigious impact investor and social business communities, Gagan leads the way to a next economy that is regenerative, just, and prosperous for all. Gagan Levy is also a current board member to his prolific teacher Ram Dass' Love Serve Remember Foundation, he has been instrumental in strategizing how to connect the greatest wisdom keepers of our time to a new generation. “I am so committed on my individual level to my practice to be a better father, a better partner, better human, but I haven't integrated the eight limbs into my leadership. What could that mean? What could that look like?” –Gagan LevySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to episode #1044 of Thinking With Mitch Joel (formerly Six Pixels of Separation). Steve Brown has spent more than twenty-five years helping organizations prepare for the future of technology. A former Senior Director and in-house futurist at Google DeepMind during the launch of AlphaFold, former Chief Evangelist and Futurist at Intel, entrepreneur and advisor, Steve has worked with global brands including Nike, JPMorgan Chase, Samsung, Disney and more to navigate digital transformation and the rapidly evolving AI landscape. His latest book, The AI Ultimatum - Preparing For A World Of Intelligent Machines And Radical Transformation, argues that AI is not another technology deployment but a fundamental organizational transformation that will reshape business over the next decade. In this episode, Steve explains why simply licensing AI tools is only the beginning, outlining the three stages organizations must navigate as they evolve toward becoming truly AI-first. We discuss the growing role of AI agents and digital employees, why leaders must rethink workflows instead of simply automating existing processes, and how organizations can prepare employees for a future where humans and intelligent machines work side by side. Steve also explores the importance of data strategy, change management, and responsible AI governance, while tackling difficult questions about surveillance, workforce anxiety, human creativity, and whether AI represents another technology cycle or something fundamentally different. Throughout the conversation, he makes the case that the real challenge is not adopting AI for efficiency alone, but reimagining how organizations create value in a world where intelligence itself has become programmable. Enjoy the conversation… Running time: 1:01:14. Hello from beautiful Montreal. Listen and subscribe over at Apple Podcasts. Listen and subscribe over at Spotify. Please visit and leave comments on the blog - Thinking With Mitch Joel. Feel free to connect to me directly on LinkedIn. Check out ThinkersOne. Here is my conversation with Steve Brown. The AI Ultimatum - Preparing For A World Of Intelligent Machines And Radical Transformation. Steve's Blog. Follow Steve on LinkedIn. Chapters: (00:00) - Navigating the AI Transformation. (06:06) - The Three Steps of AI Adoption. (08:47) - AI in Journalism: The Human-Machine Collaboration. (12:02) - Consumer Perception of AI-Generated Content. (18:03) - The AI Ultimatum: Embrace or Be Left Behind. (21:10) - The Role of Responsibility in AI Adoption. (24:00) - The Future of Digital Employees. (29:42) - The Future of Remote Work and AI Avatars. (30:05) - Managing Digital Employees: A New Paradigm. (32:35) - Types of AI Agents and Their Impact on Work. (34:34) - Evolving Roles: From Accountants to Financial Advisors. (37:09) - The Burnout Dilemma: Technology vs. Human Capacity. (39:11) - Involving Employees in AI Design Processes. (41:03) - Resistance to AI: Fear of Replacement and Identity. (44:42) - Leadership Perspectives on AI Integration. (46:36) - Creating Super Teams: The New Managerial Role. (48:04) - Case Study: Nvidia's AI Workforce Strategy. (50:10) - Early Successes in AI Deployment. (52:19) - Surveillance vs. Performance Measurement in AI. (56:25) - The Need for a Healthier Work Ecosystem. (58:24) - A Shift in Thinking: The Rise of OpenClaw.

"If all you're trying to do is inform, you're not going to pull it off. You have to entertain your audience."Great presentations don't just share information—they create connection. As Apple's former Chief Evangelist and Canva's co-founder, Guy Kawasaki has spent decades helping people communicate ideas that inspire action. In this episode of Think Fast, Talk Smart, Kawasaki joins Matt Abrahams to share practical strategies for crafting compelling presentations, building better slide decks, and using storytelling to keep audiences engaged. From investor pitches to keynote speeches, he explains why the best communicators don't just inform—they captivate.Key Takeaways:Pitch to keep the conversation going. The goal of a pitch isn't to close the deal—it's to earn the next conversation.Keep it simple and audience-focused. Engage people with clear stories, concise visuals, and a message built around what they care about.Activity:Choose an idea, project, or product you frequently explain. Challenge yourself to describe it in 30 seconds, focusing only on the problem you solve and why it matters to your audience. Then ask someone if they can clearly explain it back to you. Revise your pitch until they can.Episode Reference Links:Guy KawasakiGuy's Book: Think RemarkableEp.82 It's Not About You: Why Effective Communicators Put Others FirstEp.47 Quick Thinks: How to Use Storytelling to Be a Better FounderConnect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (01:29) - Being a Great Evangelist (02:51) - Why Stories Move People (04:15) - Entertain Before You Inform (06:36) - The Goal of a Pitch (09:56) - Evolve Every Pitch (12:42) - The 10-20-30 Rule (15:57) - Better Slides, Better Presentations (16:39) - Lessons from Podcasting (18:09) - The Final Three Questions (22:20) - Conclusion ********Thank you to our sponsors.  These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost.Most Work Platforms Help People Communicate.  Some help you organize, but Zoom turns conversations into outcomes. Try Zoom Mate today

In this episode of the Model FA Podcast, David DeCelle sits down with Matthew Halloran, Chief Evangelist at Zocks, for a conversation that goes way beyond financial advisor technology. Matthew shares his journey from therapist, to life coach at Carson, to building Proudmouth, to helping advisors reclaim their time and use it more intentionally. The conversation covers persistence, personal growth, client experience, organic growth, niche marketing, and why the best advisory firms are not just focused on more AUM, but on helping more people. David and Matthew also dig into how advisors can use freed-up time from technology and AI to create better client events, deepen relationships, uncover opportunities inside their existing book of business, and build a practice that supports a better life. If you are a financial advisor looking to grow with more intention, create stronger client relationships, and rethink how you spend your time, this episode is for you. In this episode, David and Matthew discuss: • Matthew's path from therapy to financial services coaching • Why advisors need support beyond practice management • The role of persistence, resilience, and asking for help • How client events can become a powerful organic growth strategy • Why advisors should create "return on moments" for clients • The importance of choosing a hyper-focused niche • Why marketing often takes 18–24 months before momentum compounds • How AI and integrated technology can uncover opportunities inside your existing client base • Why growth should be framed around helping more people, not just adding more assets • How better listening can improve client relationships and personal relationships When advisors get time back, the goal should not be to simply fill that time with more busywork. The opportunity is to reinvest that time into deeper client relationships, better experiences, more focused growth, and a better life outside the business. #ModelFAPodcast #FinancialAdvisorMarketing #AdvisorGrowth #ClientExperience #OrganicGrowth #FinancialAdvisors #PracticeManagement #AIForAdvisors #DavidDeCelle #MatthewHalloran Connect with Matthew Halloran: LinkedIn: Search Matthew Halloran Book: Shut the F Up and Listen TEDx Talk: Search "Matt Halloran TEDx" Zox: Zocks.io About the Model FA Podcast The Model FA podcast is a show for fiduciary financial advisors. In each episode, our host David DeCelle sits down with industry experts, strategic thinkers, and advisors to explore what it takes  to build a successful practice — and have an abundant life in the process. We believe in continuous learning, tactical advice, and strategies that work — no "gotchas" or BS. Join us to hear stories from successful financial advisors, get actionable ideas from experts, and re-discover your drive to build the practice of your dreams.  Did you like this conversation? Then leave us a rating and a review in whatever podcast player you use. We would love your feedback, and your ratings help us reach more advisors with ideas for growing their practices, attracting great clients, and achieving a better quality of life. While you are there, feel free to share your ideas about future podcast guests or topics you'd love to see covered.  Our Team: President of Model FA, David DeCelle If you like this podcast, you will love our community! Join the Model FA Community on Facebook to connect with like-minded advisors and share the day-to-day challenges and wins of running a growing financial services firm.

Welcome to episode #1043 of Thinking With Mitch Joel (formerly Six Pixels of Separation). Nicolas Darveau-Garneau has spent his career helping organizations understand where technology creates lasting competitive advantage. A serial entrepreneur, former General Manager of Google in Canada, and then off to the Valley (where he still resides) as Google's former Chief Evangelist, Nicolas has advised more than a thousand executives on digital transformation, AI, marketing, and growth strategy. His latest book, Be A Sequoia, Not A Bonsai - The Seven Growth Secrets of the World's Most Successful Companies, challenges one of business's most common assumptions: that efficiency is the ultimate measure of success. Instead, Nicolas argues that the companies built to last optimize for profitable growth, customer lifetime value, experimentation, and long-term resilience rather than short-term metrics like customer acquisition cost or return on ad spend. In this conversation, Nicolas (an old friend) explores why AI is forcing leaders to rethink not only their technology investments but the very way they measure success. He explains why human change management remains the biggest obstacle to AI adoption, how organizations can redesign incentives to encourage innovation, and why every company should be preparing employees for AI-enabled careers rather than AI replacement. The conversation also examines the future of work, the democratization of expertise across industries like healthcare and law, and the responsibility leaders have to balance profitability with human flourishing. Throughout, Nicolas makes a compelling case that the organizations best positioned for the AI era won't necessarily be the most efficient… they'll be the ones most willing to rethink how value is created in the first place. Enjoy the conversation… Running time: 56:45. Hello from beautiful Montreal. Listen and subscribe over at Apple Podcasts. Listen and subscribe over at Spotify. Please visit and leave comments on the blog - Thinking With Mitch Joel. Feel free to connect to me directly on LinkedIn. Check out ThinkersOne. Here is my conversation with Nicolas Darveau-Garneau. Be A Sequoia, Not A Bonsai - The Seven Growth Secrets of the World's Most Successful Companies. Follow Nicolas on LinkedIn. Chapters: (00:00) - Introduction to Nicolas Darveau-Garneau. (02:06) - The Journey of Evangelism at Google. (05:54) - Shifting Marketing KPIs for Success. (11:38) - The Role of an Evangelist in Business. (12:47) - The Rise of AI in Marketing. (18:31) - Optimizing Customer Acquisition with AI. (26:50) - Navigating the Future of AI and Employment. (30:21) - Envisioning AI-Enabled Career Paths. (32:13) - The Future of Work and Human Purpose. (34:08) - The Ethical Implications of AI in Warfare. (36:50) - Balancing Profit and Human Values in Business. (38:55) - The Optimistic View on AI Efficiency. (40:39) - The Role of AI in Mental Health Care. (42:52) - The Future of Healthcare and AI. (46:49) - Navigating the AI Landscape: Optimism vs. Skepticism. (52:19) - Preparing for an AI-Driven Future.

SEO in the AI Era: Stephan Bajaio on Digital VisibilityStephan Bajaio spent 25 years watching Fortune 500 companies sit on goldmines they never excavated. As co-founder of Conductor and survivor of the WeWork acquisition, he learned something most entrepreneurs never do: your greatest competitive advantage isn't your product—it's the expertise of the people who built it. Yet most companies hide their leadership behind generic bios and outdated headshots. This episode isn't about chasing the latest AI trend or obsessing over search rankings. It's about the uncomfortable reality that you're probably invisible to the exact customers who desperately need you. If you've built something real but nobody knows who you are, Stephan's playbook changes the game.In This EpisodeThe origin story nobody tells: how Stephan earned his "Chief Evangelist" title at ConductorScaling at warp speed: what it's like to watch a company grow from 3,000 to 13,000 employees in 2.5 yearsThe WeWork chapter: why surviving an acquisition by an imploding company taught him more than success ever couldTeam culture that outlasts you: why recruiting from your clients is the highest complimentThe incremental growth philosophy: one step outside your comfort zone, then back inWhy documenting your wins matters more than you think (and why AI makes it critical)The SEO death narrative is wrong—here's why the data tells a different storyBuilding tools for the gap: how he created an SEO-to-Executive translator because the translation didn't existPredictive AI vs. chatbots: where the real future of technology actually livesTimestamps00:00 The introduction: 25 years in digital marketing made him wise, not cynical01:32 Earning your co-founder title: why it had to mean something04:14 The first big bet: building SEO onboarding when clients didn't know they needed it10:52 The WeWork story: how a chance elevator meeting led to a $500M+ valuation15:23 Adam Newman's vision and why scale without cohesion breaks companies18:46 The real measure of success: how many of your clients want to work for you?20:00 The comfort zone circle: growth happens one step at a time23:39 Documenting your achievements: the institutional memory problem nobody talks about24:50 Podcasting during COVID: how he saw around the corner when others didn't31:47 The leadership page crisis: why your "About Us" is costing you millions35:51 SEO in 2026: every prediction of its death was wrong38:14 The future isn't chatbots—it's predictive intelligence with rich data42:16 The SEO-Exec translator: making the technical accessible to decision-makers44:06 Interactive content as the second coming of the internetKey Insights & TakeawaysInsight #1: Your Invisibility Problem Isn't About Content—It's About Strategy Stephan walks into company "About Us" pages for clients with CIOs on their boards, industry veterans with 20+ years of expertise, and finds: generic bios, no video, no authored content, no proof of expertise. These aren't small companies. These are enterprises leaving their greatest asset completely undiscovered. The fix isn't more content—it's treating your people like the product they actually are.Insight #2: Every "Death of SEO" Prediction Has Been Wrong Voice search was supposed to kill it. Mobile was supposed to kill it. Panda, Penguin, every algorithm update—all supposed to be the end. ChatGPT was supposed to be the final nail. Meanwhile, search remains the only place people tell you the truth about what they need. The companies winning aren't chasing trends. They're building the data, content, and wisdom that makes them discoverable wherever people search.Insight #3: Imposter Syndrome Isn't a Weakness—It's Your Guardrail After 25 years, after building a $500M+ company, after speaking on stages worldwide, Stephan still gets butterflies. He still feels like he hasn't earned his seat in the room. And he's right to feel that way—because the moment you stop questioning yourself is the moment you stop learning. Confidence without humility is arrogance masquerading as expertise.Insight #4: Scale Without Tribal Knowledge Is Chaos WeWork grew from 3,000 to 13,000 employees in 2.5 years. Every meeting had a new executive from Amazon, PayPal, or eBay. Nobody had been there long enough to know how anything actually worked. Good intentions don't survive that kind of speed. Your competitive advantage in hypergrowth isn't hiring faster—it's documenting what you know before you forget it.Insight #5: AI Doesn't Create Value—It Amplifies What You Already Have The companies winning in AI aren't building better chatbots. They're the ones controlling the data moat. Apple got this right: the agent is just a vehicle. The data is the prize. If you don't have rich, documented expertise sitting on your website, no AI tool will save you. Your competitive advantage isn't a new technology—it's the wisdom you've already built that nobody else has captured.Insight #6: The Future of AI Is Invisible, Not Conversational Forget chatbots. Imagine your AI knowing you're running late to dinner, that it's raining, that you like EDM while driving, that your dinner companion loves sushi, and it seamlessly reroutes you, books an alternative restaurant, handles the parking, and adjusts your music—all without asking you a single question. That's predictive intelligence. That's where we're actually headed. Most companies are still trying to build the chatbot version.Resources & Links MentionedVibeLogic.comSEO-Exec Translator (interactive tool for translating technical SEO to executive language)Search From Home Podcast (Stephan's daily COVID-era podcast)Conductor (the enterprise SEO platform he co-founded)About Stephan BajaioAfter 25 years in digital marketing, Stephan Bajaio has forgotten more about marketing strategy than most people will ever learn. He co-founded Conductor, grew it to a 65-person global team serving Fortune 500 brands, navigated a WeWork acquisition that took the company to $500M+ valuation, and walked away when it was time. He's been Chief Evangelist, CMO, and now CEO of VibeLogic—a digital strategy firm built on the uncomfortable truth that most businesses are invisible to the customers who need them most. He's also a father to a five-year-old who has zero respect for his calendar, and he's still figuring out how to be a human being instead of a human doing.Connect with StephanLinkedInVibeLogic.comYouTube: VibeLogicSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How does AI decide which brands to surface, and is yours showing up? In this episode, guest host Rex Paisley is joined by Guy Yalif, Chief Evangelist at Webflow, and Tim Ahlenius, VP Strategic Initiatives at Americaneagle.com. They break down AI search optimization, agentic web strategy, and why brand authority matters more than ever. Tune in to hear on how you can optimize your digital presence for humans and AI alike. This podcast is brought to you by Americaneagle.com Studios. Follow this podcast wherever you listen to them! Connect with: Lessons for Tomorrow: Website // Twitter // Instagram // Facebook // YouTube Rex Paisley: LinkedIn Guy Yalif: LinkedIn Tim Ahlenius: LinkedIn Resources: Webflow - Website

Guest: Guy Kawasaki — Chief Evangelist, Canva · Author · Host of Remarkable People  What happens when one of Silicon Valley's most trusted voices—the man who helped launch the Macintosh and now serves as Chief Evangelist for Canva—sits down to talk about betrayal, broken trust, and what it takes to live with integrity? You get a conversation that's honest, provocative, and deeply human.  In this episode, Dr. Debi Silber is joined by Guy Kawasaki—bestselling author, legendary tech evangelist, and host of the Remarkable People podcast—to explore the life lessons behind his books Everybody Has Something to Hide and Think Remarkable. From why every person needs to think about digital privacy to how billionaires lost their way, this conversation covers it all.  What you'll hear in this episode:  Why "I have nothing to hide" is the wrong test for digital privacy — and what the billboard test reveals about your real exposure  The erosion of institutional trust and why even Apple isn't above scrutiny when fiduciary pressure meets user privacy  Guy's three-part framework for a life well lived: learn, earn, return — and why so many billionaires are stuck in "burn"  The growth mindset, Carol Dweck, and why remarkable people never stop learning (including a story about a 78-year-old PhD student)  Planting seeds: the acorn experiment that became a masterclass in perseverance and probability  Trusting the dots — how Guy went from counting diamonds at a jewelry manufacturer to becoming Chief Evangelist of one of the world's fastest-growing tech companies, without a plan  The valuable + unique matrix: the one framework that explains why the iPod succeeded and why most people stay invisible  What Guy would say to a tech billionaire he ran into at a coffee shop today  Navigating hearing loss as a podcast host — and what it taught him about perseverance  How to make your decision right, not just make the right decision  Books mentioned:  Everybody Has Something to Hide by Guy Kawasaki (available free — see below)  Think Remarkable by Guy Kawasaki  Mindset by Carol Dweck  Grit by Angela Duckworth  Guy's free book offer: Email english@guykawasaki.com for the English Kindle edition, or spanish@guykawasaki.com for the Spanish edition (U.S. only). Outside the U.S.? Download both versions free at guykawasaki.com.  Connect with Guy Kawasaki: Website: guykawasaki.com Podcast: Remarkable People (available wherever you listen)  Connect with Dr. Debi Silber and The PBT Institute: Find your resources at thePBTinstitute.com 

The marketing funnel you've built your whole strategy around? It never described how people actually buy. It was a tidy oversimplification, and in a world of zero-click search and AI-saturated channels, it's never held up worse.In this episode, Amber sits down with Udi Ledergor — Gong's first marketer, now Chief Evangelist, author of Courageous Marketing, and the guy who ran a Super Bowl ad and coined a category on the way to $500M in ARR.Udi's argument cuts against the "hack-everything" reflex of modern GTM: brand isn't a vibe, it's trust, and trust is the only thing that makes a buyer go straight to you instead of crawling through a funnel. What this episode covers:Why brand comes down to one thing, trust, and how raving fans replace the funnel entirelyThe unconventional bets behind Gong's brand: the Super Bowl spot, the bulldog, the 2021 enterprise rebrandWhy Courageous Marketing never mentions AI on purpose, and what makes a marketing principle timelessThe two-headed dragon: what actually fixes sales and marketing alignment (hint: do you know how your CRO takes their coffee?)Why a marketing team not working from the same data as sales is committing a crime against its own companyHow AI agents now prove marketing's hard impactThis episode unpacks exactly why the companies winning right now are the ones people demand their employer buy.-----------------------------------------------------

What happens when AI agents start talking to customers more often than humans do? In this episode, I'm joined by Robert Gerstmann, co-founder and Chief Evangelist at Sinch, to discuss what may be the biggest shift in business communications since SMS transformed how organizations connected with customers. As someone who helped build Sinch from a bootstrapped startup into a global communications platform serving enterprises worldwide, Robert offers a unique perspective on where customer engagement is heading next. Our conversation traces the evolution of business communications from the early days of SMS and feature phones to today's world of conversational AI, rich messaging, voice agents, and intelligent engagement platforms. Robert explains why communication networks are evolving from simple connectivity infrastructure into intelligent conversation platforms that support increasingly sophisticated customer interactions. We explore Sinch's prediction that AI agents could increase conversation volumes by three to five times across industries and discuss what that means for businesses that are already struggling with fragmented customer data, disconnected systems, and rising customer expectations. Robert shares why many organizations remain unprepared for the scale and complexity of AI-powered interactions and why getting the data foundation right is becoming a business priority. The conversation also examines the surprising resurgence of voice. While messaging has dominated much of the discussion of the digital customer experience in recent years, Robert explains why AI is giving voice a new purpose. As voice interactions become more natural, contextual, and responsive, organizations are beginning to see voice not as a legacy channel but as a vital part of delivering high-quality customer experiences. We also discuss the growing importance of trust, authentication, and verified communications in an era of deepfakes, spoofed identities, and synthetic content. Robert explains how technologies such as RCS and verified messaging are helping organizations build confidence while creating richer and more engaging customer experiences. Along the way, we explore why personalization at scale is becoming the new battleground for customer attention, why relevance now matters more than volume, and how businesses can avoid becoming digital noise in increasingly crowded inboxes. If you're interested in AI, customer experience, communications technology, or understanding how businesses will engage customers in the years ahead, this conversation offers valuable insights from someone helping shape the future of global communications. What role do you think AI-powered conversations will play in the future of customer engagement?

In this first of two special episodes recorded in partnership with Sumsub's What the Fraud? podcast, and our seventh recorded at Money20/20 Europe, we explore the rapidly shifting landscape of AI‑driven fraud, digital trust, global onboarding and cross‑border financial access. From foundation models powering entire payment stacks to the rise of agentic commerce and the operational realities of scaling internationally, this episode brings together four leaders working at the front line of financial crime prevention and global payments innovation. Tom Taraniuk, Head of Partnerships at Sumsub took on hosting duties and was joined by: 1/ Georgios Kolovos, Payments & FinTech Leader, NVIDIA 2/ Joe Wilson, Chief Evangelist, bunq 3/ Rik Goslinga, Vice President, Account Management, EMEA, Adyen 4/ Ivan Zhiznevsky, Founder & Chief Executive Officer, 3S Money

Today, clients are asking better questions online, and the firms that show up clearly may earn more attention. What does your digital presence tell search tools, social platforms, and real prospects about who you help? In this episode, Jeremy Houser talks with Samantha Russell, Chief Evangelist of FMG, about how financial advisors can improve their online visibility, build trust through social proof, and create content that answers real client questions. Samantha explains why niche messaging, fresh website content, reviews, podcast appearances, and strong LinkedIn activity matter as AI changes how prospects find advisors. Samantha discusses: Why advisors need clear niche messaging so AI tools can connect them with the right prospects How reviews, testimonials, and LinkedIn recommendations help build digital trust signals Why fresh blogs, social posts, and podcast transcripts help keep advisor content visible How to use AI tools to test whether your firm appears in client-style search prompts Why relatable stories and client questions can shape stronger advisor content ideas And more! Resources: FMG: 2026 Marketing Guide FMG AI Guide Connect with Samantha Russell: LinkedIn: Samantha Russell Website: FMG Connect with Jeremy Houser: jeremy.houser@simplicitygroup.com  713-808-8548 Schedule a Call Our Teams Website Connect with Jeremy @jeremyhouser_amp @jeremyhouserAMP About Our Guest: Samantha helps financial advisors create digital marketing strategies that produce exponential growth through channels such as content marketing, SEO, website development, social media and video.  A prolific speaker and content contributor, over 10,000 financial professionals have heard Samantha speak at industry conferences and even more have read her educational content in the pages of well-known industry publications.  Samantha is Investment News 40 Under 40 award winner, a ThinkAdvisor Luminary, and a WealthManagement.com “10 to Watch”.  She was part of the original five-person team that launched Twenty Over Ten and now serves as Chief Evangelist at FMG. There is nothing Samantha finds more inspiring than being able to empower advisors to market themselves effectively, and she gets a thrill from each message received from those financial advisors who are enjoying returns on their marketing investments. Disclosure #5441228 – 0626

Every organization is told they need context for AI to work. Almost none of them know where to start. The answer has been sitting in their metadata all along — but most CDOs haven't connected those dots yet.

Guy Kawasaki⁠ is the Chief Evangelist of Canva and the creator of Guy Kawasaki's Remarkable People Podcast. Guy was the Chief Evangelist of Apple and an executive fellow of the Haas School of Business at UC Berkeley. He's the bestselling author of over a dozen books, including Wise Guy, The Art of the Start 2.0, and a new one, ⁠Think Remarkable⁠, which is now available for preorder wherever books are sold.  Guy joined host Robert Glazer to share his favorite Steve Jobs stories, discuss the key to innovative thinking and design and share insights from his career studying and working with the world's best thinkers and leaders. Thank you to the sponsors of The Elevate Podcast Shopify: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠shopify.com/elevate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Framer: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠framer.com/elevate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Indeed: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠indeed.com/elevate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ QuickBooks: ⁠⁠⁠⁠⁠⁠⁠quickbooks.com/billpay⁠⁠⁠ Ethos Life: ⁠⁠⁠ethos.com/elevate⁠⁠⁠ Keeper Security: ⁠keepersecurity.com/ELEVATE Learn more about your ad choices. Visit megaphone.fm/adchoices

Most SaaS leaders are asking the wrong question. They obsess over NPS and CSAT scores, celebrate high satisfaction ratings, and then watch customers quietly disappear. In this episode, Jeff Mains sits down with Rick DeLisi — co-founder of The Effortless Experience, creator of the Customer Effort Score (CES), and Chief Evangelist at Glia — to challenge one of the most dangerous myths in customer experience: that satisfaction equals loyalty.Rick reveals why the real driver of customer retention isn't how happy customers feel — it's how hard they had to work to get what they needed. He introduces the concept of "insidious disloyalty," explains why product failures are actually service failures in disguise, and lays out how AI can dramatically reduce customer effort when deployed correctly. For SaaS founders focused on retention, this episode is a fundamental shift in how to think about keeping customers.Key Takeaways4:22 — **The wrong question** — Rick explains why CSAT and NPS are company-centric metrics that don't predict future loyalty. The right question: "How much effort was required for you to get what you needed?"6:35 — **Insidious disloyalty** — Customers who leave without saying a word are more dangerous than those who complain. Silent churn gives you no opportunity to recover the relationship or learn from the failure.10:04 — **Customers want to stay** — Customers don't want to switch vendors. The goal isn't to build loyalty — it's to stop destroying it with high-effort experiences.11:23 — **Mitigate disloyalty, don't try to promote loyalty** — Promoting loyalty is less fruitful than eliminating the friction that causes customers to start looking elsewhere.14:37 — **There's no such thing as a product failure** — Every product failure immediately becomes a service issue. Future loyalty is shaped by how the service team responds, not by the failure itself.29:15 — **The biggest misconception about customer service** — Not every interaction is a relationship-building moment. Forcing fake friendliness on transactional interactions feels disrespectful, not warm.31:41 — **Neither extreme works** — Full automation fails just as surely as requiring humans for everything. The winning approach is intelligently routing issues to AI or live agents based on complexity.41:59 — **Surveys are just the entry point** — Quantitative survey scores tell you almost nothing. The real insight comes from qualitative follow-up conversations, and you need far fewer than you think.45:35 — **What customers are actually loyal to** — Customers aren't loyal to your company. They're loyal to their own decision to become your customer. Probe how your product makes them feel about themselves.45:58 — **The reframe** — Stop asking what customers think of you. Start asking how customers feel about themselves as a result of choosing you.Tweetable Quotes"The single question you can ask right after a service interaction to predict future loyalty: How much effort was required for you to get what you needed?" — Rick DeLisi"Insidious disloyalty is the customer who quietly disappears in the night. No explanation. No opportunity to recover. You didn't even learn anything." — Rick DeLisi"Trying to promote loyalty is far less fruitful than mitigating disloyalty." — Rick DeLisi"There's no such thing as a product failure. The moment something breaks, it becomes a service issue — and your customer's future loyalty depends on how you handle it." — Rick DeLisi"Customers aren't loyal to your company. They're loyal to their own decision to become your customer." — Rick DeLisi"Stop asking what customers think of you. Ask how customers feel about themselves as a result of being your customer." — Rick DeLisi"Your success in marketing is getting a customer to think about you 1% more. Your success in service is the moment they forget it was ever a problem." — Rick DeLisi"AI should be a part of every interaction — making things easier for customers, easier for your frontline, and more efficient for your company." — Rick DeLisiSaaS Leadership Lessons1. The metric you're measuring may be the reason you're losing customers. CSAT and NPS are lagging, company-centric indicators. They make you feel good but don't predict churn. Customer Effort Score — how hard someone had to work to get what they needed — is the far more accurate signal. Build your CX measurement strategy around effort, not satisfaction.2. Silent churn is the most expensive kind. Customers who leave without complaining are more costly than angry ones. Vocal detractors give you a chance to save the relationship and learn from it. The quiet exits give you nothing. Map your customer journey specifically to identify where insidious disloyalty can take root — low engagement, repeated friction, unanswered needs — before customers start shopping elsewhere.3. Your job isn't to create loyalty. It's to stop destroying it. Customers who sign up with you are already loyal — they just made the decision to trust you. Your real job is to protect that trust by removing friction at every touchpoint. Every high-effort support interaction is a crack in the foundation of a relationship that took real sales effort to build.4. Every product bug is a customer service test. When something breaks, customers don't remember the bug — they remember how you handled it. A fast, effortless resolution can actually strengthen loyalty. A slow, frustrating one will cost you the relationship even if you technically solved the problem. Invest in your service response capability as seriously as you invest in product quality.5. AI reduces effort — but only when it knows its lane. Generic AI frustrates customers. Vertical, context-aware AI resolves routine issues instantly and hands off complex ones to live agents with full context already loaded. The bar for good AI in service is simple: does it make the customer's experience easier or harder? If a customer has to fight through your automation, you've made the problem worse.6. In B2B SaaS, your champion's ego is part of the product. The person who bought your software has personal equity in that decision. When your product makes them look smart, delivers real ROI, and gives them a competitive edge internally, they become your best retention tool. When it doesn't, they quietly stop defending you. Probe how your product makes your champions feel about themselves — not just how it performs on paper.Guest Resourcesrick.delisi@glia.comwww.glia.comhttps://www.linkedin.com/in/rick-delisi-1122257/Episode SponsorThe Futureproof Series - https://www.youtube.com/playlist?list=PLfkXKUPZ5xuOqMPR7_gzGybncTtavyR1NThe Captain's KeysSmall Fish, Big Pond – https://smallfishbigpond.com/ Use the promo code ‘SaaSFuel'Champion Leadership Group – https://championleadership.com/SaaS Fuel ResourcesWebsite - https://championleadership.com/Jeff Mains on LinkedIn - https://www.linkedin.com/in/jeffkmains/Twitter - https://twitter.com/jeffkmainsFacebook - https://www.facebook.com/thesaasguy/Instagram - https://instagram.com/jeffkmains

Progress Software urges customers to patch a critical MOVEit authentication bypass. Washington worries about limited access to advanced AI tools. Paid influencers promote pro-American AI. CISA warns Copy Fail is under active exploitation. The Canvas educational platform suffers a data breach. The Lazarus Group uses ClickFix to target high-value enterprise users. U.S. and Chinese authorities raid scam centers in Dubai. Monday Business Brief. On Afternoon Cyber Tea with Ann Johnson: Tony Sager, Senior VP & Chief Evangelist, Center for Internet Security, joins Ann to discuss the accelerating pace of technology, AI, and global software dependencies. May the Fourth be with your firewall.  Remember to leave us a 5-star rating and review in your favorite podcast app. Miss an episode? Sign-up for our daily intelligence roundup, Daily Briefing, and you'll never miss a beat. And be sure to follow CyberWire Daily on LinkedIn. Afternoon Cyber Tea On this segment of Afternoon Cyber Tea with Ann Johnson: Tony Sager, Senior VP & Chief Evangelist, Center for Internet Security, joins Ann to discuss how the accelerating pace of technology, AI, and global software dependencies are reshaping the cybersecurity landscape. To hear the full conversation, check out the episode and subscribe where you get your favorite podcasts to listen to past episodes. The show is going on hiatus. Stay tuned for the next chapter soon. Selected Reading ⁠Progress warns of critical MOVEit Automation auth bypass flaw⁠ (Bleeping Computer) ⁠What Was Discussed at Google's White House Meeting About A.I. ⁠(The New York Times) ⁠US Military Reaches Deals With 7 Tech Companies to Use Their AI on Classified Systems ⁠(SecurityWeek) ⁠A Dark-Money Campaign Is Paying Influencers to Frame Chinese AI as a Threat⁠ (WIRED) ⁠CISA says ‘Copy Fail' flaw now exploited to root Linux systems⁠ (Bleeping Computer) ⁠Edtech Firm Instructure Discloses Data Breach Amid Hacker Leak Threats⁠ (SecurityWeek) ⁠Lazarus Targets macOS Users With New “Mach-O Man” Malware Kit⁠ (GB Hackers) ⁠US, China partner on scam center takedown in Dubai⁠ (The Record) ⁠Cloudsmith raises $72 million in Series C funding.⁠ (N2K Pro Business Briefing) Microsoft for Startups (N2K Networks) Share your feedback. What do you think about CyberWire Daily? Please take a few minutes to share your thoughts with us by completing our brief listener survey. Thank you for helping us continue to improve our show. Want to hear your company in the show? N2K CyberWire helps you reach the industry's most influential leaders and operators, while building visibility, authority, and connectivity across the cybersecurity community. Learn more at sponsor.thecyberwire.com. The CyberWire is a production of N2K Networks, your source for strategic workforce intelligence. © N2K Networks, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

What if HR is still thinking too small about AI? In this episode of the Digital HR Leaders podcast, David Green is joined by Paul, Chief Evangelist and Talent Strategist at Visier, to explore why traditional transformation approaches may no longer be fit for purpose, and what HR needs to do differently to keep pace. Join them, as they tackle some of the biggest questions facing the function today: Is the current framing of AI in HR too narrow? Does HR need to operate more like finance to remain relevant? What does it take to move from pilots to real, enterprise-wide impact? And as AI becomes embedded across the business, does people analytics become less visible… or more critical than ever? This episode is sponsored by Visier. Visier Workforce AI is your GPS for workforce decisions. Spot attrition risk, uncover pay gaps, measure leadership impact, and track skills shortages before they slow growth. Then act. Align talent to real business outcomes. Across industries, HR and business leaders are using Visier Workforce AI to navigate the biggest workforce shifts of our time. Move from knowing to doing, faster. See it in action at visier.com Also, make sure to read to explore Visier's latest research on strategic workforce planning in the AI era. Hosted on Acast. See acast.com/privacy for more information.

Tony Sager, Senior VP & Chief Evangelist, Center for Internet Security, joins Ann on this week's episode of Afternoon Cyber Tea to discuss how the accelerating pace of technology, AI, and global software dependencies are reshaping the cybersecurity landscape. He shares why the industry has struggled to move from reactive to proactive security, the importance of building strong foundational defenses, and why true accountability for cyber risk sits at the leadership and board level. Tony also explores how AI will both amplify threats and unlock new opportunities for defenders and closes with an optimistic view on the power of the cybersecurity community to drive meaningful progress.    Resources:  View Tony Sager on LinkedIn     View Ann Johnson on LinkedIn     Related Microsoft Podcasts:   Microsoft Threat Intelligence Podcast   The BlueHat Podcast    Uncovering Hidden Risks           Discover and follow other Microsoft podcasts at microsoft.com/podcasts      Afternoon Cyber Tea with Ann Johnson is produced by Microsoft, Hangar Studios and distributed as part of N2K media network.  

Paul Rubenstein is Chief Evangelist at Visier, where he partners with CHROs and senior executives to connect talent strategy to business outcomes. He helps organizations move beyond traditional HR to build functions that are commercially minded, data-driven, and aligned to how the business actually runs. With more than two decades of experience across consulting and executive roles, including Chief People Officer and Chief Customer Officer at Visier, Paul brings a unique perspective on how HR can drive real business performance. His mission is simple: unlock the untapped potential of HR and make work better. These episodes of #thePOZcast, live from Unleash 2026 in Las Vegas, are proudly brought to you by our friends at PIN. AI recruiting tools that automate candidate sourcing, screening, and scheduling across 850M+ profiles. Built for recruiters, agencies, and hiring teams. Learn more and check out a demo:  https://www.pin.com/book-a-demo?via=adam-posner Thanks for listening, and please follow us on Insta @NHPTalent and www.youtube.com/thePOZcast For all episodes, please check out www.thePOZcast.com ⏱️ Chapters 00:00 – Cold open: conference chaos and “no one eats lunch”01:10 – Meet Paul Rubenstein and his HR journey02:30 – From consulting to HR leadership to evangelist04:00 – Why connecting talent to business outcomes matters05:30 – The dual role of HR: business driver + function optimizer07:00 – The evolution of HR: industrial → personnel → strategic09:30 – The rise of systems: PeopleSoft, scale, and efficiency11:30 – Engagement, sentiment, and the human side of HR13:00 – Globalization and the modern HR operating model14:30 – Why AI is a true inflection point—not just hype16:00 – The problem with siloed HR tech stacks17:30 – Orchestration layers and systems talking to systems19:00 – Democratization of data and decision-making20:30 – The importance of data quality in the AI era22:00 – The dark side: speed, skills gaps, and misuse of AI24:00 – Human + machine optimization (Toyota analogy)26:00 – Why rethinking work is the real challenge27:30 – How HR leaders (and everyone) must evolve29:00 – Why empathy still matters—and won't be replaced

In this special episode, Pete is joined by Raju Vegesna, Chief Evangelist at Zoho, live from the annual Zoho Day analyst 2026 event and update in Austin, Texas! Together they explore Zoho's 30-year journey from shipping software on floppy disks to delivering integrated SaaS platforms and now AI-driven solutions, and how the company's distinct culture and values have underpinned that evolution.  The conversation explores the future of SaaS and AI. Raju challenges the narrative that “SaaS is dead,” arguing instead that commoditization of software and AI is a net positive: as costs drop, access and productivity rise across society. They discuss the shift from productivity gains to intelligence gains as the new ROI in software, and how connected data and platforms are foundational for meaningful AI insights. They talk about the gap between AI hype and reality, why many AI projects are not yet delivering ROI, and how we're still in the “plumbing” and protocol phase of this wave and the emerging importance of data and intelligence sovereignty, including why some countries and large enterprises may push back toward on‑premise or sovereign AI. Plus Raju offers guidance for business leaders who feel stuck or behind on AI: it's still early, the ground is shifting rapidly, and the current explosion of innovation will be followed by consolidation, creating a window of opportunity for fast movers.  Connect with Raju: LinkedIn: https://www.linkedin.com/in/rajuvegesna1/ X: https://x.com/rajuv Website: www.zoho.com  Connect with the show: LinkedIn:  http://linkedin.com/company/hr-payroll-2-0 X: https://x.com/HRPayroll2_0  X: https://x.com/PeteTiliakos  X: https://x.com/JulieFer_HR BlueSky: @hrpayroll2o.bsky.social YouTube: https://www.youtube.com/@HRPAYROLL2_0  WRKDefined Podcast Network: https://wrkdefined.com/podcast/hr-payroll-20  Thank you to our marquee sponsors for powering the HR & Payroll 2.0 podcast forward!  G-P ‘Globalization Partners': https://www.globalization-partners.com/ OneSource Virtual: https://hubs.ly/Q03YFNR90 Zoho: https://www.zoho.com/press.html Thank you to our ‘wizard behind the curtain' and show producer Ryan Kielma: https://www.linkedin.com/in/ryan-kielma/

This week on Catalyst, guest host Jod Kaftan is joined by Jim Kalbach, Chief Evangelist at MURAL, speaker, and author of Mapping Experiences and The Jobs To Be Done Playbook. Jod and Jim Kalbach discuss the evolving landscape of design, particularly in the context of AI. They explore the double diamond framework, the Jobs To Be Done methodology, and the importance of understanding customer needs through real-world research. Jim emphasizes the need for designers to embed customer insights into organizational workflows and the ethical responsibilities that come with design in the age of AI. Jim also shares how his experience as a Jazz Bassist informs his work in design - notably his ability to embrace the unknown. Please note that the views expressed may not necessarily be those of NTT DATALinks: Jim KalbachJobs to be Done Toolkit Erica Flowers - Trade Your Double Diamonds for Steel Leo Frishberg - Presumptive Design Learn more about Launch by NTT DATASee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

At RSAC Conference 2026, Anthony Cusimano, Chief Evangelist and Director of Solutions Marketing at Object First, joins Sean Martin on the show floor to break down what separates truly immutable storage from the checkbox version. The answer comes down to zero access: no command line interface, no root access, no administrative back doors at any layer -- for customers or for Object First itself. Object First appliances are purpose-built for Veeam and ship with S3 protocol storage in automatic compliance mode, versioning, and object lock. Once data is written and a retention period is set, nothing -- no admin, no attacker, not even the vendor -- can touch it. Cusimano describes the architecture as a storage utility, not an administration platform: Veeam handles all backup policy and configuration; Object First handles one thing only, ensuring the data cannot be erased. The statistics behind the design are sobering. According to Cusimano, 96 percent of ransomware attacks specifically target backup data -- a figure validated across four independent industry surveys. Organizations that rely on encryption alone, without immutable storage, are leaving a critical gap that attackers have learned to exploit. Many do not discover that gap until recovery is already underway. Cusimano also makes the case for recovery testing as a security priority in its own right. He recommends full tabletop exercises that assume worst-case conditions: every admin credential compromised, active directory gone. Teams that run through this process discover gaps in their architecture that no amount of vendor documentation will surface. His practical tip -- collect coworkers' cell phone numbers before an incident -- reflects just how complete the communications blackout can be when directory services fail. Two capabilities from Object First round out the conversation. Fleet Manager, launching May 6th, gives managed service providers and large enterprises a single SaaS dashboard to manage all Object First instances with unified telemetry and honeypot visibility -- with no backup data leaving the appliance. And the honeypot feature, included on every device at no cost, simulates a Veeam backup and replication server as a decoy. When agentic AI-driven attacks probe the environment, they interact with the honeypot exactly as they would a real target, triggering alerts that can surface threats days or weeks before a full attack develops. This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight GUEST Anthony Cusimano, Chief Evangelist & Director of Solutions Marketing, Object First LinkedIn: https://www.linkedin.com/in/anthonycusimano89/ RESOURCES Object First website: https://objectfirst.com ITSPmagazine RSAC Conference 2026 coverage: https://www.itspmagazine.com/rsac-2026-conference-san-francisco-usa-cybersecurity-event-infosec-conference-coverage Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Anthony Cusimano, Object First, Sean Martin, brand story, brand marketing, marketing podcast, brand spotlight, ransomware, immutable storage, backup security, Veeam, data protection, RSAC Conference 2026, cyber resilience, absolute immutability, ransomware recovery, Fleet Manager, honeypot detection, managed service providers, zero trust storage Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jim Kalbach is the Chief Evangelist at Mural, where he helps teams uncover what customers actually need—not just what they say they want. Known for his work in Jobs to Be Done, experience mapping, and innovation, Jim has spent years helping organizations see beyond their products and into how buyers really think, decide, and act. In this episode, we unpack a simple but often overlooked truth: buyers don't start with problems—they start with solutions. Jim walks us through what's really happening beneath the surface—from how buyers recognize (or miss) their own problems, to how they search, evaluate, and eventually decide when to stop looking. Along the way, you'll learn how identifying unmet needs doesn't just improve your product—it sharpens your messaging, builds trust faster, and gives you a clearer path to pricing around real value.   Why you have to check out today's podcast: Understand why buyers struggle to explain their own problems and how removing the solution from the conversation reveals what they actually need. Learn how Jobs to Be Done helps you predict buyer behavior by uncovering the unmet needs driving their decisions. Understand the moment buyers stop searching and how aligning with their real problem builds trust and increases conversion.   "Understand the problems first—and then price around that." – Jim Kalbach   Topics Covered: 02:08 – Why Buyers Struggle to Express Their Problems. Learn why buyers default to solutions instead of articulating real needs—and how that limits insight. 05:57 – The Jobs to Be Done Mindset Explained. Discover how removing the solution from the conversation helps uncover true customer problems. 10:06 – The Layers of Problems in Sales. Understand how to navigate from surface-level needs to deeper value-driving problems. 12:43 – Why Buyers Are Predicting the Future. Explore how every purchase is a bet on future outcomes—and what builds buyer confidence. 14:37 – Identifying Unmet Needs in the Market. Learn how uncovering unmet needs improves product-market fit, messaging, and adoption. 18:45 – Building Trust by Understanding Problems First. See how recognizing a buyer's problem before they articulate it creates instant credibility. 21:22 – Shifting from Product Thinking to Human Problems. Why focusing on the human problem—not the product—makes selling and pricing easier. 25:47 – Core Principles of the Jobs to Be Done Framework. Break down the key idea: temporarily remove the solution to better understand the job. 27:29 – Pricing Around Value Creation. Why pricing should be anchored in the problems you solve—not the product you sell.   Key Takeaways: "Try to understand the value that you can create by shifting your attention to the problems that you solve." – Jim Kalbach "The power of jobs to be done is let's not see things only through the lens of our own solution." – Jim Kalbach "Jobs to be done is trying to predict the future by creating a solution that fills an unmet need." – Jim Kalbach   Resources and People Mentioned: Jobs to Be Done (JTBD) – Framework for understanding customer behavior by focusing. Henry Ford – Referenced for the "faster horse" analogy, illustrating how customers describe needs based on existing solutions. Theodore Levitt – Known for the classic insight: people don't want a drill, they want a hole—used here to illustrate layers of customer problems.   Connect with Jim Kalbach: LinkedIn: https://www.linkedin.com/in/kalbach  Website: www.jtbdtoolkit.com Jobs to be Done Playbook: https://experiencinginformation.com/jtbd-playbook/    Connect with Mark Stiving: LinkedIn: https://www.linkedin.com/in/stiving/ Email: mark@impactpricing.com  

Dr. Phil Wolfson offers his seasoned perspective on psychedelics, ketamine assisted therapy, and more in this expansive talk with Raghu Markus and Gagan Levy.Check out these FREE personal & clinical guidelines for use from the Ketamine Research FoundationThis week on Mindrolling, Raghu, Phil, and Gagan discuss:How psychedelics shaped Phil's worldview in the 1960s and inspired his commitment to social justiceUsing psychedelics as tools for personal growth, healing, and transformationThe importance of set and setting when taking psychedelics recreationally, therapeutically, or ceremoniously Going beyond the ups and downs of psychedelics and finding steady peace through practiceThe persistent anti-depressant effects of Ketamine and its therapeutic promisePhil's ongoing studies with the Ketamine Research Foundation for phantom limb pain, end-of-life care, and menstrual cycle disordersMind Manifesting: What exactly happens to the brain on psychedelics?Phil's ‘bottom line': positive intentions and practical guidelines for Ketamine useAbout Dr. Phil Wolfson:Phil Wolfson MD was Principal Investigator for the MAPS sponsored Phase 2, FDA approved 18-person study of MDMA Assisted Psychotherapy for individuals with significant anxiety due to life threatening illnesses. His clinical practice with ketamine has informed his leadership role in the development of Ketamine Assisted Psychotherapy. Phil's book, The Ketamine Papers, has been published by MAPS and is the seminal work in the burgeoning ketamine arena. Phil is a sixties activist, psychiatrist/psychotherapist, writer, practicing Buddhist and psychonaut who has lived in the Bay Area for 38 years. He is the author of Noe: A Father/Son Song of Love, Life, Illness and Death (2011, North Atlantic Books). He has been awarded five patents for unique herbal medicines. He is a journalist and author of numerous articles on politics, transformation, psychedelics, consciousness and spirit, and was a founding member of the Heffter Research Institute. Phil has taught in the graduate psychology programs at JFK University, CIIS and the UCSF School of Medicine Department of Psychiatry. Phil is the founder and CEO of the Ketamine Research Foundation and is committed to making the organization a vibrant contributor to the betterment of human beings through psychedelic psychotherapy."The work needs to be thought of not as a single episode, but as a therapy. Psychedelic psychotherapy is much quicker than conventional psychotherapy for many reasons, but it needs to have a follow-up, continuation, integration, and work with someone to be effective. That's not to say ketamine on its own doesn't have value, it does." – Dr. Phil WolfsonAbout Gagan Levy:Gagan Levy is the Founder/CEO of Guru, an award-winning creative agency dedicated to serving purpose-driven movements, brands, and organizations. They work with impactful brands like Patagonia, Traditional Medicinals, Nalgene, Non-GMO, The Organic Alliance, Bring Change to Mind and many natural products brands, including EO / Everyone Products, OM Mushroom Superfoods, and REBBL. Gagan also serves as Chief Evangelist at MAHA Global, a platform focused on helping businesses adapt to stakeholder needs using data-driven reputation intelligence. As former Co-chair of Social Venture Circle, one of the country's most prestigious impact investor and social business communities, Gagan leads the way to a next economy that is regenerative, just, and prosperous for all. Gagan Levy is also a current board member to his prolific teacher Ram Dass' Love Serve Remember Foundation, he has been instrumental in strategizing how to connect the greatest wisdom keepers of our time to a new generation. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Guy Kawasaki: Don't Pitch What You Can't Believe InGuy Kawasaki: Apple's original software evangelist, Chief Evangelist at Canva, host of the Remarkable People podcast, and bestselling author of Think Remarkable, Wise Guy, and his upcoming Everybody Has Something to Hide , joins Jessica Neal on Truth Works for a conversation that goes everywhere you didn't expect.Guy didn't have a plan. He fainted on his first day of a pre-med hospital tour, dropped out of law school after two weeks, and ended up counting and shipping diamonds in the jewelry business after his MBA. That jewelry job taught him how to sell, and selling taught him how to evangelize. Everything else followed from there.At Apple in the 1980s, Guy's job was simple: convince developers to build for Macintosh. That was the birth of tech evangelism as we know it. Today, as Chief Evangelist at Canva, he's still doing the same thing — spreading the good news of tools that make people better communicators and creators.In this episode, Guy and Jessica go deep on what separates remarkable people from everyone else, why most founders are building the wrong way, what AI is actually going to do to humanity, and why the single most powerful thing you can do in a pitch is show a product that works.Topics covered:What evangelism actually means — and why you simply cannot pitch something that isn't greatHis non-linear path: pre-med dropout → law school quitter → jewelry salesman → Apple → CanvaThe three traits every remarkable person shares: Growth, Grit & Grace — and why the third one matters mostThe "Guy's Golden Touch" rule and why it applies to everything you build or sellWhy founders who build products they personally want to use almost always outperform those who build from market researchWhy he openly uses AI in his writing process — and why every author shouldAI as the biggest shift since the industrial revolution — and his theory on where it actually came fromPrivacy in the age of AI: Signal, encryption, and his new book Everybody Has Something to HideWomen in leadership — the numbers, the reasons, and why Guy thinks women should run everythingThe F-16 pitch framework: how to get off the deck in 38 seconds or drownWant anything adjusted?

It's not just the bad guys who need to hide anymore. Today, we're talking to Guy Kawasaki, legendary Apple evangelist and Chief Evangelist at Canva. We discuss why everybody has something to hide in the digital age, how metadata reveals far more than most people realize, and why Signal is the most practical step you can take to protect your privacy and security right now. Email Guy at everybodyhassomethingtohide@gmail.com for a free copy of the book! All of this right here, right now, on the Modern CTO Podcast!  To learn more about Guy's latest book, check it out here.

Guy Kawasaki is a Silicon Valley legend, bestselling author of 19 books, Chief Evangelist at Canva, and former Chief Evangelist at Apple. From being in the room for Apple's iconic “Think Different” campaign to helping scale Canva into a global powerhouse, Guy has built a career defined by timing, trust, and an uncanny ability to attach himself to winning ideas. In this episode, he shares lessons on privacy, startups, content creation, and what really drives long-term success. On this episode we talk about: Why privacy matters more than ever—and how tools like Signal can help protect it Behind-the-scenes stories from Apple's “Think Different” campaign and working with Steve Jobs The real story of how Guy joined Canva—and why luck often beats strategy Why most startups fail (and the only two roles that truly matter) The power of podcasting as a lifelong learning and networking tool Top 3 Takeaways Success isn't about a “golden touch”—it's about recognizing and attaching yourself to great opportunities when they appear. Focus on what actually matters in business: building something valuable and selling it—everything else is secondary. Consistent curiosity and learning (like podcasting) can compound into your most meaningful work over time. Notable Quotes "As your privacy degrades, so does society and democracy." "Guy's golden touch is whatever is gold, Guy touches." "You're either building something or selling something—everything else is bullshit." Connect with Guy Kawasaki: LinkedIn: https://www.linkedin.com/in/guykawasaki Website: https://guykawasaki.com/ Instagram: https://www.instagram.com/guykawasaki/ Other: Podcast – Remarkable People | Book – Everybody Has Something to Hide  Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.  Capture leads, nurture them, and close more deals—all from one powerful platform.  Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

What separates the companies that win from the ones that quietly fade away?Nicolas Darveau-Garneau — former Google Chief Evangelist, multi-time founder, angel investor, and author — joins me to unpack what he's learned after advising over 1,000 CEOs and investing in more than 25 companies.Nicolas breaks down why product-market fit is everything, why most founders misunderstand who their best customers really are, and how a single clear metric can align an entire organization. Drawing on stories from Google, SpaceX, Amazon, Enterprise Rent-A-Car, and St. Jude's Children's Hospital, he reveals why speed, clarity, and purpose consistently outperform complexity and brute force.They explore why storytelling is not a talent but a practiced skill, why timing matters as much as the idea itself, and why the ability to “get better at getting better” may be the only sustainable competitive advantage in the age of AI.This conversation is essential listening for founders, operators, investors, and anyone building something that matters. In this episode, you'll learn: - The three traits great founders consistently share- Why 10% of customers often drive 80–90% of profits - Why speed and operational cadence beat perfection - How great companies build systems that improve without the CEO - The biggest mistakes founders make when scaling - Why purpose—not profit alone—sustains founders through hard times Check out Nicolas' new book: ⁠Be a Sequoia, Not a Bonsai: The Seven Growth Secrets of the World's Most Successful Companies⁠ https://www.amazon.com/Sequoia-Not-Bonsai-Successful-Companies/dp/1400254248Like this episode? Leave a review here:https://ratethispodcast.com/commondenominator

Guy Kawasaki learned sales the hard way in the jewelry business, where every deal felt like hand-to-hand combat. With no technical background, he later joined Apple and turned those street-level selling skills into world-class software evangelism. He went on to become Chief Evangelist at Canva, shaping how the world thinks about selling ideas. In this episode, Guy breaks down why selling is the most critical skill for entrepreneurs, the sales strategies that helped him win pitches, and how to identify products or ideas that sell. In this episode, Hala and Guy will discuss: (00:00) Introduction (01:29) From Sales Rookie to Apple Evangelist (07:35) How to Get Your Big Break (11:49) Leadership Lessons From Apple and Beyond (17:51) The Art of Knowing When to Quit (24:53) How Big Career Risks Shape Success (33:22) Mastering the Sales and Pitch Strategy (42:07) Evangelism Strategy: Pitch Everyone, Always (47:43) Building Likability, Trust, and Competence Guy Kawasaki is a bestselling author, keynote speaker, and the Chief Evangelist of Canva. He previously served as the Chief Evangelist at Apple, where he popularized the concept of secular evangelism and helped make the Macintosh a household name. Guy is also the creator and host of the Remarkable People podcast, featuring world-class entrepreneurs and innovators. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/profiting and get 30% off their Framer Pro annual plan. Intuit QuickBooks - Start the new year strong and take control of your cash flow at QuickBooks.com/money  Quo - Run your business communications the smart way. Try Quo for free, plus get 20% off your first 6 months when you go to quo.com/profiting   Working Genius - Take the Working Genius assessment and discover your natural gifts and thrive at work. Go to workinggenius.com and get 20% off with code PROFITING Resources Mentioned: Guy's Website: remarkablepeople.com    Guy's Book, Wise Guy: bit.ly/-WiseGuy  Guy's Book, Enchantment: bit.ly/-Enchantment  Guy's Podcast, Remarkable People: bit.ly/RP-apple  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Online Selling, Economics, E-commerce, Ecommerce, Prospecting, Persuasion, Inbound, Value Selling, Account Management, Scale, Scaling, Sales Podcast