Podcasts about marketing operations

Text us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by co-host Mike Rizzo for a candid conversation about why most Account-Based Marketing programs fail and how teams can fix them.Their guest is Mason Cosby, Founder and CEO of Scrappy ABM, a leading voice challenging conventional ABM thinking. Mason shares why roughly 80 percent of ABM programs launched in recent years have not delivered results, why most companies already have what they need to succeed, and how to build a scalable ABM program without buying new technology.The discussion cuts through hype to focus on fundamentals, targeting discipline, organizational alignment, and realistic execution. Mason breaks down his practical framework for identifying best customers, avoiding common ABM pitfalls, and rebuilding programs that are stuck in the messy middle.In this episode, you will learn:Why most ABM programs fail before they ever have a chance to workWhat the 70 to 75 percent of existing tools and data most companies already have actually looks likeHow to identify the best customers using simple, objective criteriaWhere ABM programs break down when alignment is missingHow to measure ABM success without overcomplicating the modelWhat role does AI really play in modern ABM effortsThis episode is ideal for Marketing Ops, RevOps, demand generation, and GTM leaders who want a practical, realistic approach to ABM that works at any stage without unnecessary complexity.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Text us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by co-hosts Mike Rizzo and Naomi Liu for a wide-ranging conversation with Lauren McCormack, Lead Strategist for the B2B Experience Platform at Kaiser Permanente.Lauren brings a rare perspective shaped by hands-on experience across Marketing Ops, RevOps, sales, paid media, and analytics. As a multi-time Marketo Champion and MOPsapalooza speaker, she has spent her career helping marketing teams move beyond activity metrics and earn real credibility with revenue leaders.The discussion focuses on what it takes for modern marketing teams to think and operate like business leaders. Lauren shares practical insights on alignment, attribution, financial literacy, and why many teams still struggle to connect their work to real business outcomes.In this episode, you will learn:How cross-functional experience changes the way Ops leaders think about impactWhy earning a seat at the revenue table requires more than good reportingThe right way to approach attribution without overengineering or blameWhy financial literacy is becoming non-negotiable for Marketing Ops leadersThe risks of continuing to market without clear measurement as 2026 approachesThis episode is ideal for Marketing Ops, RevOps, and demand leaders who want to elevate their influence, improve executive trust, and prepare their teams for the next phase of data-driven decision-making.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Text us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by co-host Mike Rizzo to tackle events, which are one of the most persistent challenges in go-to-market execution.Events demand significant investment in time, budget, and coordination, yet many teams still struggle to prove their impact. Data is often fragmented, delayed, or incomplete, making ROI difficult to measure and even harder to trust.To discuss this problem, we are joined by Aaron Karpaty, Senior Director of Strategic Growth at Captello. Aaron works closely with revenue, marketing, and operations teams to modernize how event data is captured, connected, and activated across CRM, marketing automation, and sales workflows.The conversation explores where event programs break down operationally, why so much valuable interaction data never makes it into systems of record, and what a modern event operation needs to look like to drive real business outcomes.In this episode, you will learn:Why event and field marketing data remains fragmented across most organizationsThe most common data traps that prevent accurate event ROI measurementWhat interactions are typically lost during and after eventsHow to think about event value beyond basic lead captureWhat a well-run, integrated event operation looks like todayHow Marketing Ops, Revenue Ops, and Field Marketing can better alignThis episode is ideal for Marketing Ops, Revenue Ops, Field Marketing, and demand generation leaders who want to turn events from one-off activities into measurable revenue drivers.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

The most future-ready marketing leaders aren't the ones chasing trends… they're the ones who can reinvent themselves every time the industry changes.Michelle Huff, Chief Marketing Officer at Alteryx, joins Marketing Trends to break down the mindset that kept her relevant through every major tech revolution, from Web1 to cloud, SaaS, PLG, and now AI. She explains how to balance curiosity with focus, why AI is really about automating judgment (not just tasks), and how she's redesigning her marketing org around agents, automation, and new workflows.Michelle also shares early results from Alteryx's AI experiments, how she's rebuilding a 700,000-person community, and why great leaders still start with the end user even as their buyer audiences expand. Key Moments:  00:00 – How to Stay Relevant Through Every Tech Shift03:42 – A Career Spanning Web1, Cloud, SaaS, and AI06:58 – Curiosity Is the Ultimate Career Advantage10:12 – When Leaders Should Tinker and When to Delegate13:28 – Building a Marketing Culture That Experiments16:41 – Why AI Is About Judgment, Not Just Automation20:07 – Inside an AI-Powered SDR Outbound Workflow23:34 – Do AI Agents Replace People or Elevate Them26:58 – Upskilling Teams in an AI-Driven Organization30:17 – Why Most AI Content Fails to Break Through33:36 – How to Stand Out in a Noisy B2B Market36:52 – Why Enterprise Brands Lose Touch With End Users39:48 – How Alteryx Built a 700,000-Person Community43:06 – Turning Community Into Competition and Learning46:32 – Early AI Wins That Drive Real Pipeline Impact  This episode is brought to you by Lightricks. LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise. Try it today at ltx.studio Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

When patient acquisition feels unpredictable, it is usually an operations problem hiding inside a marketing problem. On this episode of Ignite, Cardinal's VP of Brand Marketing Ashley Petrochenko is joined by Stephen Harrell, Director of Marketing at StrideCare, to break down why real healthcare growth depends on tight alignment between marketing, access teams, and clinical operations. You will hear how one of Texas's largest lower extremity healthcare providers is reshaping its patient journey by connecting marketing metrics to on-the-ground operational performance. This conversation shows what today's marketers must prioritize to drive reliable, scalable growth. You will learn: How marketing and operations partnerships unlock higher converting patient journeys Why call intelligence and CRM data reveal the real blockers to growth Ways to tighten workflows so patient demand actually turns into scheduled visits How to shift your team toward EOS style accountability that supports long term performance If you want marketing that consistently converts instead of guesswork, this is the episode for you. RELATED RESOURCES Connect with Steven - https://www.linkedin.com/in/steven-harrell-tx/ 2026 Healthcare Marketing Trends: The New Rules Redefining Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2026/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ What is a Patient Journey? Examples to Grow Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ Why Capacity-Driven Marketing Is Non-Negotiable - https://www.cardinaldigitalmarketing.com/capacity-driven-marketing-media-investment-strategy/

What's up everyone, today we have the pleasure of sitting down with Matthew Castino, Marketing Measurement Science Lead @ Canva.(00:00) - Intro (01:10) - In This Episode (03:50) - Canva's Prioritization System for Marketing Experiments (11:26) - What Happened When Canva Turned Off Branded Search (18:48) - Structuring Global Measurement Teams for Local Decision Making (24:32) - How Canva Integrates Marketing Measurement Into Company Forecasting (31:58) - Using MMM Scenario Tools To Align Finance And Marketing (37:05) - Why Multi Touch Attribution Still Matters at Canva (42:42) - How Canva Builds Feedback Loops Between MMM and Experiments (46:44) - Canva's AI Workflow Automation for Geo Experiments (51:31) - Why Strong Coworker Relationships Improve Career Satisfaction Summary: Canva operates at a scale where every marketing decision carries huge weight, and Matt leads the measurement function that keeps those decisions grounded in science. He leans on experiments to challenge assumptions that models inflate. As the company grew, he reshaped measurement so centralized models stayed steady while embedded data scientists guided decisions locally, and he built one forecasting engine that finance and marketing can trust together. He keeps multi touch attribution in play because user behavior exposes patterns MMM misses, and he treats disagreements between methods as signals worth examining. AI removes the bottlenecks around geo tests, data questions, and creative tagging, giving his team space to focus on evidence instead of logistics. About MatthewMatthew Castino blends psychology, statistics, and marketing intuition in a way that feels almost unfair. With a PhD in Psychology and a career spent building measurement systems that actually work, he's now the Marketing Measurement Science Lead at Canva, where he turns sprawling datasets and ambitious growth questions into evidence that teams can trust.His path winds through academia, health research, and the high-tempo world of sports trading. At UNSW, Matt taught psychology and statistics while contributing to research at CHETRE. At Tabcorp, he moved through roles in customer profiling, risk systems, and US/domestic sports trading; spaces where every model, every assumption, and every decision meets real consequences fast. Those years sharpened his sense for what signal looks like in a messy environment.Matt lives in Australia and remains endlessly curious about how people think, how markets behave, and why measurement keeps getting harder, and more fun.Canva's Prioritization System for Marketing ExperimentsCanva's marketing experiments run in conditions that rarely resemble the clean, product controlled environment that most tech companies love to romanticize. Matthew works in markets filled with messy signals, country level quirks, channel specific behaviors, and creative that behaves differently depending on the audience. Canva built a world class experimentation platform for product, but none of that machinery helps when teams need to run geo tests or channel experiments across markets that function on completely different rhythms. Marketing had to build its own tooling, and Matthew treats that reality with a mix of respect and practicality.His team relies on a prioritization system grounded in two concrete variables.SpendUncertaintyLarge budgets demand measurement rigor because wasted dollars compound across millions of impressions. Matthew cares about placing the most reliable experiments behind the markets and channels with the biggest financial commitments. He pairs that with a very sober evaluation of uncertainty. His team pulls signals from MMM models, platform lift tests, creative engagement, and confidence intervals. They pay special attention to MMM intervals that expand beyond comfortable ranges, especially when historical spend has not varied enough for the model to learn. He reads weak creative engagement as a warning sign because poor engagement usually drags efficiency down even before the attribution questions show up.“We try to figure out where the most money is spent in the most uncertain way.”The next challenge sits in the structure of the team. Matthew ran experimentation globally from a centralized group for years, and that model made sense when the company footprint was narrower. Canva now operates in regions where creative norms differ sharply, and local teams want more authority to respond to market dynamics in real time. Matthew sees that centralization slows everything once the company reaches global scale. He pushes for embedded data scientists who sit inside each region, work directly with marketers, and build market specific experimentation roadmaps that reflect local context. That way experimentation becomes a partner to strategy instead of a bottleneck.Matthew avoids building a tower of approvals because heavy process often suffocates marketing momentum. He prefers a model where teams follow shared principles, run experiments responsibly, and adjust budgets quickly. He wants measurement to operate in the background while marketers focus on creative and channel strategies with confidence that the numbers can keep up with the pace of execution.Key takeaway: Run experiments where they matter most by combining the biggest budgets with the widest uncertainty. Use triangulated signals like MMM bounds, lift tests, and creative engagement to identify channels that deserve deeper testing. Give regional teams embedded data scientists so they can respond to real conditions without waiting for central approval queues. Build light guardrails, not heavy process, so experimentation strengthens day to day marketing decisions with speed and confidence.What Happened When Canva Turned Off Branded SearchGeographic holdout tests gave Matt a practical way to challenge long-standing spend patterns at Canva without turning measurement into a philosophical debate. He described how many new team members arrived from environments shaped by attribution dashboards, and he needed something concrete that demonstrated why experiments belong in the measurement toolkit. Experiments produced clearer decisions because they created evidence that anyone could understand, which helped the organization expand its comfort with more advanced measurement methods.The turning point started with a direct question from Canva's CEO. She wanted to understand why the company kept investing heavily in bidding on the keyword “Canva,” even though the brand was already dominant in organic search. The company had global awareness, strong default rankings, and a product that people searched for by name. Attribution platforms treated branded search as a powerhouse channel because those clicks converted at extremely high rates. Matt knew attribution would reinforce the spend by design, so he recommended a controlled experiment that tested actual incrementality."We just turned it off or down in a couple of regions and watched what happened."The team created several regional holdouts across the United States. They reduced bids in those regions, monitored downstream behavior, and let natural demand play out. The performance barely moved. Growth held steady and revenue held steady. The spend did not create additional value at the level the dashboards suggested. High intent users continued converting, which showed how easily attribution can exaggerate impact when a channel serves people who already made their decision.The outcome saved Canva millions of dollars, and the savings were immediately reallocated to areas with better leverage. The win carried emotional weight inside the company because it replaced speculati...

Text us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Richard Wasylynchuk, VP of Marketing Operations and Interim Head of Marketing at Trulioo. Richard brings a unique perspective as an operations leader who stepped into an executive marketing role, offering valuable insights on why more CMOs of the future may emerge from Marketing Ops.The conversation explores how the changing business environment, evolving investor expectations, and increasing focus on profitability are elevating the role of Marketing Ops leaders. Richard shares his perspective on visibility, data literacy, team design, and how an operational mindset aligns with modern marketing leadership.In this episode, you will learn:Why Marketing Ops leaders are well-positioned to become future CMOsHow shifting from growth-at-all-costs to profitability changes leadership prioritiesThe difference between activity reporting and outcome reportingHow data literacy and financial acumen build trust at the executive levelThis episode is perfect for Marketing Ops, RevOps, and marketing professionals who want to expand their strategic influence and prepare for senior leadership roles.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

What's up everyone, today we have the pleasure of sitting down with Anna Aubuchon, VP of Operations at Civic Technologies.(00:00) - Intro (01:15) - In This Episode (04:15) - How AI Flipped the Build Versus Buy Decision (07:13) - Redrawing What “Complex” Means (12:20) - Why In House AI Provides Better Economics And Control (15:33) - How to Treat AI as an Insourcing Engine (21:02) - Moving BI Workloads Out of Dashboards and Into LLMs (31:37) - Guardrails That Keep AI Querying Accurate (38:18) - Using Role Based AI Guardrails Across MCP Servers (44:43) - Ops People are Creators of Systems Rather Than Maintainers of Them (48:12) - Why Natural Language AI Lowers the Barrier for First-Time Builders (52:31) - Technical Literacy Requirements for Next Generation Operators (56:46) - Why Creative Practice Strengthens Operational Leadership Summary: AI has reshaped how operators work, and Anna lays out that shift with the clarity of someone who has rebuilt real systems under pressure. She breaks down how old build versus buy habits hold teams back, how yearly AI contracts quietly drain momentum, and how modern integrations let operators assemble powerful workflows without engineering bottlenecks. She contrasts scattered one-off AI tools with the speed that comes from shared patterns that spread across teams. Her biggest story lands hard. Civic replaced slow dashboards and long queues with orchestration that pulls every system into one conversational layer, letting people get answers in minutes instead of mornings. That speed created nerves around sensitive identity data, but tight guardrails kept the team safe without slowing anything down. Anna ends by pushing operators to think like system designers, not tool babysitters, and to build with the same clarity her daughter uses when she describes exactly what she wants and watches the system take shape.About AnnaAnna Aubuchon is an operations executive with 15+ years building and scaling teams across fintech, blockchain, and AI. As VP of Operations at Civic Technologies, she oversees support, sales, business operations, product operations, and analytics, anchoring the company's growth and performance systems.She has led blockchain operations since 2014 and built cross-functional programs that moved companies from early-stage complexity into stable, scalable execution. Her earlier roles at Gyft and Thomson Reuters focused on commercial operations, enterprise migrations, and global team leadership, supporting revenue retention and major process modernization efforts.How AI Flipped the Build Versus Buy DecisionAI tooling has shifted so quickly that many teams are still making decisions with a playbook written for a different era. Anna explains that the build versus buy framework people lean on carries assumptions that no longer match the tool landscape. She sees operators buying AI products out of habit, even when internal builds have become faster, cheaper, and easier to maintain. She connects that hesitation to outdated mental models rather than actual technical blockers.AI platforms keep rolling out features that shrink the amount of engineering needed to assemble sophisticated workflows. Anna names the layers that changed this dynamic. System integrations through MCP act as glue for data movement. Tools like n8n and Lindy give ops teams workflow automation without needing to file tickets. Then ChatGPT Agents and Cloud Skills launched with prebuilt capabilities that behave like Lego pieces for internal systems. Direct LLM access removed the fear around infrastructure that used to intimidate nontechnical teams. She describes the overall effect as a compression of technical overhead that once justified buying expensive tools.She uses Civic's analytics stack to illustrate how she thinks about the decision. Analytics drives the company's ability to answer questions quickly, and modern integrations kept the build path light. Her team built the system because it reinforced a core competency. She compares that with an AI support bot that would need to handle very different audiences with changing expectations across multiple channels. She describes that work as high domain complexity that demands constant tuning, and the build cost would outweigh the value. Her team bought that piece. She grounds everything in two filters that guide her decisions: core competency and domain complexity.Anna also calls out a cultural pattern that slows AI adoption. Teams buy AI tools individually and create isolated pockets of automation. She wants teams to treat AI workflows as shared assets. She sees momentum building when one group experiments with a workflow and others borrow, extend, or remix it. She believes this turns AI adoption into a group habit rather than scattered personal experiments. She highlights the value of shared patterns because they create a repeatable way for teams to test ideas without rebuilding from scratch.She closes by urging operators to update their decision cycle. Tooling is evolving at a pace that makes six month old assumptions feel stale. She wants teams to revisit build versus buy questions frequently and to treat modern tools as a prompt to redraw boundaries rather than defend old ones. She frames it as an ongoing practice rather than a one time decision.Key takeaway: Reassess your build versus buy decisions every quarter by measuring two factors. First, identify whether the workflow strengthens a core competency that deserves internal ownership. Second, gauge the domain complexity and decide whether the function needs constant tuning or specialized expertise. Use modern integration layers, workflow builders, and direct LLM access to assemble internal systems quickly. Build the pieces that reinforce your strengths, buy the pieces that demand specialized depth, and share internal workflows so other teams can expand your progress.Why In House AI Provides Better Economics And ControlAI tooling has grown into a marketplace crowded with vendors who promise intelligence, automation, and instant transformation. Anna watches teams fall into these patterns with surprising ease. Many of the tools on the market run the same public models under new branding, yet buyers often assume they are purchasing deeply specialized systems trained on inaccessible data. She laughs about driving down the 101 and seeing AI billboards every few minutes, each one selling a glossy shortcut to operational excellence. The overcrowding makes teams feel like they should buy something simply because everyone else is buying something, and that instinct shifts AI procurement from a strategic decision into a reflex."A one year agreement might as well be a decade in AI right now."Anna has seen how annual vendor contracts slow companies down. The moment a team commits to a year long agreement, the urgency to evaluate alternatives vanishes. They adopt a “set it and forget it” mindset because the tool is already purchased, the budget is already allocated, and the contract already sits in legal. AI development moves fast. Contract cycles do not. That mismatch creates friction that becomes expensive, especially when new models launch every few weeks and outperform the ones you purchased only months earlier. Teams do not always notice the cost of stagnation because it creeps in quietly.Anna lays out a practical build versus buy framework. Teams should inspect whether the capability touches their core competency, their customer experience, or their strategic distinctiveness. If it does, then in house AI provides more long term value. It lets the company shape the model around real customer patterns. It keeps experimentation in motion instead...

Text us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Nadia Davis, VP of Marketing, and Misha Salkinder, VP of Technical Delivery at CaliberMind. Together, they explore a challenge many Marketing Ops professionals face today: how to move from being data-driven to being data-informed.Nadia and Misha share why teams often get lost in complexity, how overengineering analytics can disconnect data from business impact, and what it takes to bring context, clarity, and common sense back to measurement. The conversation dives into explainability, mentorship, and how data literacy can help rebuild trust between marketing, operations, and leadership.In this episode, you will learn:Why “data-drowned” marketing ops is a growing problemHow to connect analytics to real business outcomesThe importance of explainability and fundamentals in data practicesHow to simplify metrics to drive alignment and actionThis episode is perfect for marketing, RevOps, and analytics professionals who want to make data meaningful again and use it to guide smarter, more strategic decisions.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

What's up everyone, today we have the pleasure of sitting down with Pam Boiros, Fractional CMO and Marketing advisor, and Co-Founder Women Applying AI.(00:00) - Intro (01:13) - In This Episode (03:49) - How To Audit Data Fingerprints For AI Bias In Marketing (07:39) - Why Emotional Intelligence Improves AI Prompting Quality (10:14) - Why So Many Women Hesitate (15:40) - Why Collaborative AI Practice Builds Confidence In Marketing Ops Teams (18:31) - How to Go From AI Curious to AI Confident (24:32) - Joining The 'Women Applying AI' Community (27:18) - Other Ways to Support Women in AI (28:06) - Role Models and Visibility (32:55) - Leadership's Role in Inclusion (35:57) - Mentorship for the AI Era (38:15) - Why Story Driven Communities Strengthen AI Adoption for Women (42:17) - AI's Role in Women's Worklife Harmony (45:22) - Why Personal History Strengthens Creative Leadership Summary: Pam delivers a clear, grounded look at how women learn and lead with AI, moving from biased datasets to late-night practice sessions inside Women Applying AI. She brings sharp examples from real teams, highlights the quiet builders shaping change, and roots her perspective in the resilience she learned from the women in her own family. If you want a straightforward view of what practical, human-centered AI adoption actually looks like, this episode is worth your time.About PamPam Boiros is a consultant who helps marketing teams find direction and build plans that feel doable. She leads Marketing AI Jump Start and works as a fractional CMO for clients like Reclaim Health, giving teams practical ways to bring AI into their day-to-day work. She's also a founding member of Women Applying AI, a new community that launched in Sep 2025 that creates a supportive space for women to learn AI together and grow their confidence in the field.Earlier in her career, Pam spent 12 years at a fast-growing startup that Skillsoft later acquired, then stepped into senior marketing and product leadership there for another three and a half years. That blend of startup pace and enterprise structure shapes how she guides her clients today.How To Audit Data Fingerprints For AI Bias In MarketingAI bias spreads quietly in marketing systems, and Pam treats it as a pattern problem rather than a mistake problem. She explains that models repeat whatever they have inherited from the data, and that repetition creates signals that look normal on the surface. Many teams read those signals as truth because the outputs feel familiar. Pam has watched marketing groups make confident decisions on top of datasets they never examined, and she believes this is how invisible bias gains momentum long before anyone sees the consequences.Pam describes every dataset as carrying a fingerprint. She studies that fingerprint by zooming into the structure, the gaps, and the repetition. She looks for missing groups, inflated representation, and subtle distortions baked into the source. She builds this into her workflow because she has seen how quickly a model amplifies the same dominant voices that shaped the data. She brings up real scenarios from her own career where women were labeled as edge cases in models even though they represented half the customer base. These patterns shape everything from product recommendations to retention scores, and she believes many teams never notice because the numbers look clean and objective."Every dataset has a fingerprint. You cannot see it at first glance, but it becomes obvious once you look for who is overrepresented, who is underrepresented, or who is misrepresented."Pam organizes her process into three cycles that marketers can use immediately.The habit works because it forces scrutiny at every stage, not just at kickoff.Before building, trace the data source, the people represented, and the people missing.While building, stress test the system across groups that usually sit at the margins.After launch, monitor outputs with the same rhythm you use for performance analysis.She treats these cycles as an operational discipline. She compares the scale of bias to a compounding effect, since one flawed assumption can multiply into hundreds of outputs within hours. She has seen pressure to ship faster push teams into trusting defaults, which creates the illusion of objectivity even when the system leans heavily toward one group's behavior. She wants marketers to recognize that AI audits function like quality control, and she encourages them to build review rituals that continue as the model learns. She believes this daily maintenance protects teams from subtle drift where the model gradually leans toward the patterns it already prefers.Pam views long term monitoring as the part that matters most. She knows how fast AI systems evolve once real customers interact with them. Bias shifts as new data enters the mix. Entire segments disappear because the model interprets their silence as disengagement. Other segments dominate because they participate more often, which reinforces the skew. Pam advocates for ongoing alerts, periodic evaluations, and cross-functional reviews that bring different perspectives into the monitoring loop. She believes that consistent visibility keeps the model grounded in the full customer base.Key takeaway: You can reduce AI bias by treating audits as part of your standard workflow. Trace the origin of every dataset so you understand who shapes the patterns. Stress test during development so you catch distortions early. Monitor outcomes after launch so you can identify drift before it influences targeting, scoring, and personalization. This rhythm gives you a reliable way to detect biased fingerprints, keep systems accountable, and protect real customers from skewed automation.Why Emotional Intelligence Improves AI Prompting QualityEmotional intelligence shapes how people brief AI, and Pam focuses on the practical details behind that pattern. She sees prompting as a form of direction setting, similar to guiding a creative partner who follows every instruction literally. Women often add richer context because they instinctively think through tone, audience, and subtle cues before giving direction. That depth produces output that carries more human texture and brand alignment, and it reduces the amount of rewriting teams usually do when prompts feel thin.Pam also talks about synthetic empathy and how easily teams misread it. AI can generate warm language, but users often sense a hollow quality once they reread the output. She has seen teams trust the first fluent result because it looks polished on the surface. People with stronger emotional intelligence detect when the writing lacks genuine feeling or when it leans on clichés instead of real understanding. Pam notices this most in content meant for sensitive moments, such as apology emails or customer care messages, where the emotional miss becomes obvious."Prompting is basically briefing the AI, and women are natural context givers. We think about tone and audience and nuance, and that is what makes AI output more human and more aligned with the brand."Pam brings even sharper clarity when she moves into analytics. She observes that many marketers chase the top performer without questioning who drove the behavior. She describes moments where curiosity leads someone to discover that a small, highly engaged audience segment pulled the numbers upward. She sees women interrogating patterns by asking:Who showed upWhy they behaved the way they didWhat made the pattern appear more universal than it isThose questions shift analytics from scoreboar...

Text us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Spencer Tahil, Founder and Chief Growth Officer at Growth Alliance. Spencer helps organizations design AI and automation workflows that enhance go-to-market efficiency, streamline revenue operations, and strengthen marketing performance.The discussion focuses on how to move from experimentation to execution with AI. Spencer shares his systems-driven approach to identifying automation opportunities, prioritizing high-impact workflows, and building sustainable frameworks that improve strategic thinking rather than replace it.In this episode, you will learn:How to identify and prioritize tasks for automation using a value versus frequency modelThe biggest mistakes teams make when integrating AI into their workflowsHow AI can strengthen strategic decision-making instead of replacing peoplePractical prompting frameworks for achieving accurate and useful resultsThis episode is ideal for marketing operations, RevOps, and growth professionals who want to turn AI experimentation into measurable, scalable execution.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

What's up everyone, today we have the pleasure of sitting down with Anna Leary, Director of Marketing Operations at Alma.(00:00) - Intro (01:15) - In This Episode (04:38) - How to Prevent Burnout (05:46) - What Companies Can Do Better (07:50) - Agility of Planning (08:53) - Why Saying No Strengthens Marketing Operations (13:48) - How to Decide When to Push Back (18:03) - Hill To Die On (20:03) - How to Handle Constant Pushback (29:55) - Wishlist (37:06) - How to Use Asynchronous Communication to Reduce Stress (44:24) - How To Evaluate Martech Tools Based On Real Business Impact (48:45) - Why Marketing Ops Needs Visible Work Systems (51:24) - Health Awareness (52:56) - How to Recognize and Prevent Burnout in Marketing Operations Summary: Anna built systems to keep marketing running smoothly, but the real lesson came when those same systems failed to protect her. In this episode, she shares how saying no became her survival skill, why visibility is the antidote to burnout, and how calm structure (not constant hustle) keeps teams sharp and human. It's a story about boundaries, balance, and learning to lead without losing yourself.About AlmaAnna Leary is the Director of Marketing Operations at Alma, where she builds scalable systems that help marketing teams work smarter. With a focus on lead flow, data architecture, and enablement, she's known for creating centers of excellence that turn fragmented operations into cohesive, measurable programs. As a Marketo Certified Solutions Architect and Marketo Measure (Bizible) specialist, Anna brings a rare balance of technical depth and strategic clarity to every initiative she leads.Before joining Alma, Anna spent more than a decade shaping marketing operations strategies for brands like Uber, Teamwork, Sauce Labs, and Bitly. Whether optimizing attribution models or training teams to adopt new workflows, Anna's work always centers on efficiency, empowerment, and driving impact across the full marketing ecosystem.Burnout and BalanceMarketing ops work demands constant precision. Teams juggle system integrations, data cleanups, and new tech rollouts, often all before lunch. The job requires mental endurance and a tolerance for chaos. Anna understands this well. “Everyone's trying to be the person who knows the newest tech,” she said. “It's hard to keep up, and that adds to the mental load.” The competition to stay relevant has turned into a quiet stress test that too many operators fail without noticing.The strange part is that ops teams often create systems designed to protect their organizations but rarely use those same systems to protect themselves. Anna explained how Service Level Agreements (SLAs) can lose their meaning when teams treat them as flexible. Urgent requests push through, exceptions pile up, and structure dissolves. Each “quick favor” chips away at the purpose of having defined processes. She put it plainly:“If we're making an exception for everything, then we're not respecting the process.”When teams stop respecting their own boundaries, burnout follows quickly. SLAs exist to create stability, and stability is what keeps people sane. Following process is not bureaucracy; it is protection. It gives operators time to think clearly, plan ahead, and make fewer reactive decisions. That way you can build predictability into your week instead of letting other people's emergencies define it.Anna also shared how her team reworked its entire planning system to reduce stress. “We used to do quarterly capacity planning,” she said, “but half the projects fell apart by week four.” She scrapped the process and replaced it with smaller, rolling cycles that fit the unpredictable nature of marketing requests. For someone who identifies as Type A, letting go of that much structure felt risky, but the tradeoff was worth it. Her team now works with more energy, less anxiety, and a better sense of control.“Giving up some of that control is actually good in the end because it's less stressful.”Her story shows how burnout prevention depends on structure that adapts. Ops professionals do their best work when their systems reflect real life, not an idealized version of it. Boundaries, planning, and discipline should support humans, not box them in.Key takeaway: Protect your team's mental health by enforcing the systems you build. Treat SLAs as promises, not preferences. Review your planning cycles regularly and adjust them to match the actual pace of work. Stability in ops comes from building rules that people respect and structures that evolve as the business changes.The Power of NoSaying no is one of the hardest and most necessary skills in marketing operations. Every week brings a new request, a “quick fix,” or a last-minute idea that someone swears will only take five minutes. Anna treats these moments as boundary checks. They test whether her team can protect their focus without losing trust or influence across the company.“Boundaries in your personal life mirror boundaries in your professional life. You can't sustain either without learning to say no.”Anna connects this discipline to mental health. After years of therapy, she learned that setting boundaries preserves energy and prevents resentment from creeping into work. In marketing ops, that means understanding when to say no and why. A no can be temporary, like “no for now,” or conditional, like “come back once X, Y, and Z are ready.” That clarity gives teams space to plan properly instead of reacting in chaos.Too many ops teams still act like order-takers. They manage tickets, fix errors, and scramble to meet every demand, even when requests come without context. Anna believes teams must reposition themselves as strategic partners. That means asking sharper questions such as, “How does this connect to our business goals?” or “Which KPI does this move?” Every yes should come with evidence, not obligation. When ops speaks in the language of impact, their boundaries start to hold.To back that up, Anna recommends showing the work already in motion. Pull up your team's Notion or Asana board, point to the commitments everyone approved, and remind stakeholders that priorities are already locked for this sprint. That way you can shift the conversation from emotion to logic. Plans exist for a reason. If the company wants to keep changing direction, it must accept the cost of constant interruption.Anna's approach creates psychological safety for her team. She recently told a contractor to stop overthinking a request that was technically impossible. Her words were simple: “It's okay to tell them we can't do this.” Those six words carried permission to rest, to stop chasing unrealistic expectations, and to respect the limits of their tools and time. Teams that learn this kind of confidence avoid burnout and deliver better results with less noise.Key takeaway: Boundaries are an operational discipline, not an act of defiance. Use clear priorities, visible sprint boards, and company KPIs as your guardrails. Frame every no around impact and alignment. That way you can protect focus, maintain trust with stakeholders, and keep your team mentally healthy while still driving the business forward.Hiring Experts Only to Tell Them What to DoEvery marketing ops professional eventually faces a request that makes their skin crawl. For Anna, it was the “no-reply” email debate. A stakeholder wanted to send a campaign from a no-reply address in Marketo. She had explained countless times why that idea goes against every principle of customer experience. It blocks responses, damages trust, and kills engagemen...

Text us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Aby Varma, global business and marketing leader and Founder of Spark Novus. Aby helps organizations adopt AI strategically and responsibly, guiding leaders from early adoption to self-reliant innovation.The discussion explores how marketing teams can move beyond experimenting with AI tools to building long-term, value-based strategies that drive measurable impact. Aby shares real-world examples of AI implementation, frameworks for defining a “strategic north star,” and advice for leading change across every level of the organization.In this episode, you will learn:How to apply a value-based approach to AI adoptionWhy productivity is only the beginning of AI's potential in marketingHow to build responsible-use guardrails that support faster innovationThe evolving role of Marketing Ops in AI strategy and executionThis episode is ideal for marketing, operations, and business leaders who want to use AI with purpose, balance innovation with responsibility, and prepare their teams for the next phase of intelligent marketing.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Text us your thoughts on the episode or the show!In this special episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, the crew reflects on the final chapter of MOPsapalooza, the flagship MarketingOps.com conference that has defined the community for years.Michael is joined by Mike Rizzo, Naomi Liu, and Audrey Harze to look back on what made MOPsapalooza 2025 in Anaheim unforgettable. Together, they share their favorite moments, the energy of the event, and how it felt to say goodbye to a conference that shaped the Marketing Ops profession.They also discuss the evolution of the MarketingOps.com community, what the event has meant to practitioners everywhere, and what might come next as the movement continues to grow.In this episode, you will hear:Reflections on the final MOPsapalooza and its impact on the communityFavorite moments, stories, and lessons from the 2025 event in AnaheimHow MOPsapalooza helped shape the Marketing Ops professionWhat the future holds for the MarketingOps.com communityThis episode is both a tribute and a look forward, celebrating the spirit of collaboration, connection, and curiosity that has defined MOPsapalooza from the beginning.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

What's up everyone today we have the pleasure of chatting with Blair Bendel, Senior Vice President of Marketing at Foxwoods Resort Casino.(00:00) - Intro (00:49) - In This Episode (03:39) - Evolution of Casino Martech (06:11) - Customer Loyalty & Personalization (09:36) - Using the Right Marketing Channel for the Right Goal in Hospitality (12:38) - Foxwood's Martech and Customer Data Migration to MoEngage (15:05) - Picking MoEngage (20:07) - Why Change Tools?? (22:46) - Implementing a New Platform (24:58) - Building Structure for 24/7/365 Casino Marketing (31:20) - Key Things to Track (33:15) - Fail Fast, Learn Faster (37:25) - Balancing Big Data with Privacy (40:23) - Why AI Will Not Fix Casino Marketing Overnight (43:23) - Exploring AI (46:59) - Human Experience Drives Long-Term Casino Revenue (49:05) - Human Side (52:12) - Why Face-to-Face Conversations Strengthen Marketing Teams Summary: The casino floor never sleeps. Lights hum, cards shuffle, and people come not just to gamble but to feel alive. While other industries went digital overnight, casinos stayed grounded in human moments, and Blair's mission has been to connect those experiences through smarter tech. At Foxwoods, he replaced a maze of disconnected martech with a single platform, giving his team one clear view of every guest. Push messages became quick nudges, emails carried depth, and silence built trust. In a business that runs 24/7/365, his team moves fast, learns constantly, and protects what matters most: guest privacy. About BlairBlair Bendel has spent nearly two decades shaping brands that make casinos feel alive. As SVP of Marketing at Foxwoods Resort Casino, one of the world's largest gaming and entertainment destinations, he leads strategy across brand, digital, loyalty, and guest experience for a property owned by the Mashantucket Pequot Tribal Nation.Before Foxwoods, Blair drove marketing for Boyd Gaming and Pinnacle Entertainment, guiding multi-property teams through high-stakes launches and rebrands. Known for blending data and instinct, he's built campaigns that turn foot traffic into fandom and moments into measurable growth.The Evolution of Casino MartechCasinos thrive on the energy of real people in real spaces. Blair has spent his career in that environment, where the hum of slot machines and the rhythm of foot traffic define success. He points out that while other industries rushed to digitize, gaming and hospitality focused on the on-property experience that drives most of their revenue. Technology in this world serves the guest standing in front of you, not a distant audience online.“There's a lot of innovation, but it's all centered around that customer and that on-property experience,” Blair said.Walk across a modern casino floor and you see how far that innovation has gone. Slot machines now reach twelve feet high, lit by curved screens that feel more like immersive art installations than games. Even bingo, once a paper-and-pen ritual, lives on tablets. These changes reflect more than aesthetic upgrades. They mark the blending of digital personalization with in-person entertainment. Each new machine and experience collects data, interprets patterns, and helps casinos understand what keeps players coming back.Blair sees the next phase of progress in the pairing of martech systems and artificial intelligence. Casinos have long collected data on player habits, but much of it stayed locked in isolated databases. AI now connects those dots, linking preferences, visit frequency, and loyalty activity into one living profile. That way you can predict what a guest wants before they ask for it. Personalized dining offers, targeted game promotions, or well-timed follow-up messages all become part of a continuous loop that strengthens engagement.Still, Blair focuses on the human side of this transformation. “People assume tech makes everything easier, and it doesn't,” he said. Each new platform requires training, integration, and trust. Martech without people who know how to use it becomes clutter. Blair spends much of his time ensuring his team understands the technology deeply enough to keep the guest experience effortless. The strategy depends on teams who can think like data analysts and act like hosts.Key takeaway: Martech and AI can elevate on-property hospitality when used to deepen human connection instead of replacing it. Integrate systems that unify guest data, but prioritize training and comfort among your team. When your people trust the tools and your guests feel known, technology quietly fades into the background while loyalty takes center stage.Customer Loyalty and Personalization in Casino MarketingCasino marketing has operated on autopilot for too long. Guests still get dropped into massive segmentation buckets, treated as if their weekend habits, entertainment tastes, and spending patterns are interchangeable. Blair describes it bluntly: “We still send show offers to guests who've never been to a concert in their life.” That single sentence captures the outdated logic behind much of hospitality marketing. The data is there, but the systems fail to translate it into actual relevance.Blair's vision for Foxwoods looks very different. He wants every guest communication to reflect an individual's real-world behavior across the property. The system should recognize the guest who booked a John Legend concert last year, scheduled a spa visit before dinner at the steakhouse, and played slots into the night. That pattern should generate communications that align with their habits instead of contradicting them. The goal is not another loyalty campaign; it is a personalized experience that extends far beyond the walls of the casino.“Pre-booking, post-booking, everything in between should feel connected and meaningful,” Blair says. “It should never just be noise.”The complexity behind that ambition is immense. Each behavioral variable—favorite artist, time of year, dining preference, game type—multiplies the possible outcomes. A small addition in logic can create thousands of potential message combinations. Casinos also face stricter rules on data sensitivity than most industries, so scaling personalization demands precision. The technical lift is enormous, but the payoff is real: when every offer feels relevant, engagement increases without resorting to gimmicks or discounts.The most important shift is cultural, not technological. Marketing teams need to stop thinking of messages as promotions and start thinking of them as part of the guest experience. When personalization is treated as hospitality, not marketing automation, it starts to feel natural. That mindset transforms every text, push notification, and offer into something that extends the stay rather than interrupts it.Key takeaway: One-to-one personalization in casino marketing depends on operational discipline, unified data, and a mindset shift. Start by mapping how guests actually experience your property, then use that data to inform relevant communication across every channel. That way you can replace noise with value, and marketing becomes an extension of the hospitality experience itself.Using the Right Marketing Channel for the Right Goal in HospitalityCoordinating multiple marketing systems inside a casino is like running a live concert with half the band still tuning. Each channel (email, mobile, social, in-property signage) operates on a separate timeline, using different data and often speaking a different language. Blair knows this chaos well. His goal is to make those systems play in harmony, producing a s...

Text us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Penny Hill, Founder and Principal Consultant at Three Threads Consulting. Penny has built her career at the intersection of marketing, operations, and strategy, helping teams simplify complexity, connect departments, and make data more meaningful.The conversation centers on one of the most common sources of friction in go-to-market teams: attribution and alignment. Penny shares insights on why teams often clash over credit, what “marketing contribution” truly means, and how simplifying metrics and conversations can drive stronger collaboration and better outcomes.In this episode, you will learn:Why attribution continues to challenge marketing and sales alignmentHow to simplify performance measurement without losing insightWays to present metrics that build trust with executives and peersHow Marketing Ops professionals can shift the focus from “who gets credit” to “how we win together”This episode is perfect for Marketing Ops, RevOps, and go-to-market professionals who want to improve collaboration, clarity, and trust across their organizations.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Ops Cast is brought to you in partnership with Emmie Co, an incredible group of consultants leading the top brands in all things Marketing Operations. Check the mount at Emmieco.comSupport the show

Refine Labs CEO Megan Bowen joins Evan Kirstel for a deep-dive into how B2B marketing must evolve for the AI era. The conversation covers modern go-to-market models, buyer-centric strategies, and how Refine Labs helps companies drive measurable pipeline growth through data, experimentation, and cultural excellence.1. Speakers and RolesMegan Bowen – CEO of Refine Labs. With 20 years in B2B SaaS at companies like Zocdoc, Grubhub, and WeWork, she brings deep expertise in modernizing go-to-market strategy and redefining marketing measurement.Evan Kirstel– Host and interviewer. Brings over 30 years in tech sales and marketing leadership.2. Topics CoveredThe evolution of B2B buying and selling from the analog to the AI era.Why traditional MQL-based marketing is outdated.The “Brand, Demand, Expand” model for full-funnel growth.Refine Labs' AI strategy and benchmarking methodology.Alignment between sales and marketing in 2025.The future of content creation and human creativity in an AI-driven market.Building company culture around people-first principles.The Refine Labs Vault: democratizing growth frameworks and insights.3. Questions This Video Helps AnswerWhat's fundamentally broken about traditional B2B marketing models?Why is the MQL metric no longer a reliable measure of success?How should marketers adapt to buyer-led decision-making?What is the “Brand, Demand, Expand” framework, and how does it work?How is AI transforming marketing operations and customer acquisition?How can companies build a people-first culture that drives performance?4. Jobs, Roles, and Responsibilities MentionedCEO, CMO, VP of Marketing, Sales teams, Customer Success and Account Management, Marketing Operations and Creative roles, Content strategists and paid media managers5. Frameworks and Concepts MentionedBrand, Demand, Expand (three-pillar GTM framework)Ideal Customer Profile (ICP)Buyer-centric marketingAI-powered benchmarksRevenue funnel analysis and pipeline conversion optimization6. Related ResourcesRefine Labs: https://www.refinelabs.comThe Vault: access to Refine Labs frameworks and community.HubSpot (mentioned as part of inbound marketing evolution)Grandin Holdings (Refine Labs investment partner)

What's up folks, today we have the pleasure of sitting down with Megan Kwon, Director, Digital Customer Communications at Loblaw Digital.(00:00) - Intro (01:26) - In This Episode (04:11) - Building a Career Around Conversations That Scale (06:25) - Customer Journey Pods and Martech Team Structures (09:08) - Martech Team Structures (11:23) - Customer Journey Martech Pods (12:54) - How to Assign Martech Tool Ownership and Drive Real Adoption (14:54) - Martech Training and Onboarding (17:30) - How To Integrate New Martech Into Daily Habits (19:59) - Why Change Champions Work in Martech Transformation (24:11) - Change Champion Example (28:25) - How To Manage Transactional Messaging Across Multiple Brands (32:35) - Frequency and Recency Capping (35:59) - Why Shared Ownership Improves Transactional Messaging (41:50) - Why Human Governance Still Matters in AI Messaging (47:11) - Why Curiosity Matters in Adapting to AI (53:08) - Creating Sustainable Energy in Marketing Leadership Summary: Megan leads digital customer communications at Loblaw Digital, turning enterprise-scale messaging into something that feels personal. She built her teams around the customer journey, giving each pod full creative and data ownership. The people driving results also own the tools, learning by building and celebrating small wins. Her “change champions” make new ideas stick, and her view on AI is grounded; use it to go faster, not think for you. Curiosity, she says, is what keeps marketing human.About MeganMegan Kwon runs digital customer communications at Loblaw Digital, the team behind how millions of Canadians hear from brands like Loblaws, Shoppers Drug Mart, and President's Choice. She's part strategist, part systems thinker, and fully obsessed with how data can make marketing feel more human, not less.Before returning to Loblaw, Megan helped reshape how people discover and trust local marketplaces at Kijiji, and before that, she built growth engines in the fintech world at NorthOne. Her career has been a study in scale; from scrappy e-commerce tests to national lifecycle programs that touch nearly every Canadian household. What sets her apart is the way she leads: with deep curiosity, radical ownership, and a bias for collaboration. She believes numbers tell stories, and that the best marketing teams build movements around insight, empathy, and accountability.Building a Career Around Conversations That ScaleRunning digital messaging at Loblaw means coordinating communication at a scale that few marketers ever experience. Megan oversees the systems that deliver millions of emails and texts across brands Canadians interact with daily, including Loblaws, Shoppers Drug Mart, and President's Choice. Her team manages both marketing and transactional messages, making sure each one aligns with a specific stage in the customer journey. The workload is immense. Each division has its own priorities, and every campaign needs to fit within a shared infrastructure that still feels personal to the customer.“We work with a lot of different business divisions across the entire organization. Our job is to make sure their strategies and programs come to life through the customer lifecycle.”Megan's team operates more like a connective tissue than a broadcast engine. They bridge the gaps between marketing, product, and data teams, translating disconnected strategies into a unified experience. That work involves building systems capable of:Managing multiple brand voices while keeping messaging consistentTriggering real-time communications that respond to customer behaviorIntegrating old and new technologies without breaking operational flowEvery campaign becomes part of a continuous conversation with the customer. Each message is one step in a long dialogue, not a one-off announcement.Megan's perspective comes from experience earned in very different industries. She began her career at Loblaw during the early days of online grocery, a time when digital operations were experimental and resourceful. She later worked across fintech, marketplaces, and paid media before returning to Loblaw. That journey helped her understand every layer of the customer funnel, from acquisition through retention. It also taught her how to combine growth marketing tactics with enterprise-level communication systems, that way she can scale personalization without losing humanity.Most large organizations still treat messaging as a collection of isolated programs. Megan treats it as an ecosystem. Her work shows that when lifecycle and acquisition efforts operate within a shared framework, communication becomes more coherent and far more effective. Alignment between data, channels, and teams reduces noise and builds trust with customers who engage across multiple brands.Key takeaway: Building a unified messaging ecosystem starts with structure, not volume. Create systems that connect channels, data, and brand voices into one coordinated experience. Treat messaging as a relationship that continues long after the first conversion. That way you can make enterprise-scale communication feel personal, intentional, and consistent across every touchpoint.Customer Journey Pods and Martech Team StructuresRunning digital communications at Loblaw means managing one of the largest customer ecosystems in the country. The team sends millions of messages across grocery, pharmacy, and e-commerce brands every week. Each interaction has to feel personal, relevant, and timely, even when it comes from a massive organization. Megan explains that the only way to handle that kind of scale is to treat data as the operating system and collaboration as the backbone.Her team relies on analytics to shape every message. Real-time signals from dozens of digital properties guide what customers see, when they see it, and how those experiences evolve. It is a constant feedback loop between behavior and communication. “We lean a lot into the data that we gather,” Megan says. “That pretty much drives almost everything that we do.” The systems are only half the story, though. The other half is how her team stays connected across offices, divisions, and projects. They share knowledge in Coda, manage progress in Jira, and rely on Slack to keep conversations fluid. Even their emojis have purpose, creating a shared language that makes collaboration faster and more human.“Everything that we do, we share that knowledge back and forth so that we can continue to learn off each other,” Megan said.The team structure used to follow the company's business units. Each division had its own specialists who acted like small internal agencies. It worked for speed, but it made collaboration harder. Megan reorganized everything around the customer journey instead. Her teams now work in “pods” that align with stages such as onboarding, discovery, shopping, and post-purchase. Each pod has both data and creative ownership over its domain. That way, a single team can experiment, learn, and apply what works across multiple brands.Megan also built intentional overlap between pods to keep ideas moving. For example, the loyalty and early engagement pod owns both new-member activation and retention. That connection helps them understand the full customer arc, from first purchase to repeat visits. The result is a flexible structure that shares expertise fluidly without losing focus. Large enterprises tend to slow down under their own weight, but this model keeps Loblaw's marketing engine fast, synchronized, and grounded in customer behavior.The work Megan's team does might look complex from the out...

Text us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Tracey Fudge, AI Operations Architect and Agentic Workflow Designer at AI By Thrive. Tracey has spent the past several years working hands-on with language models, automation systems, and what she calls agentic workflows. She helps marketing and operations teams move past AI buzzwords and turn technology into practical tools that drive better results.The discussion focuses on how to build real, usable AI systems that enhance creativity, improve efficiency, and deliver measurable business outcomes. Tracey explains what agentic workflows are, how they differ from traditional automation, and how teams can start integrating AI into everyday work in a thoughtful, scalable way.In this episode, you will learn:How to apply AI and automation in practical marketing and operations use casesWhat agentic workflows are and how they create intelligent systemsTechniques for prompting and choosing the right AI tools for each taskWays to balance human creativity with AI assistance for better outcomesThis episode is ideal for marketing and operations professionals who want to make AI an integrated part of their workflow without losing the human touch.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

When marketing meets finance, the data gets real.In this episode, George Samaras, Head of Marketing Operations at Ataccama, joins Adam Kaiser to zoom in on what happens when marketing ops reports directly to the CFO.George explains how being part of the finance org reshaped his view of marketing metrics, moving from campaign performance to pipeline impact and revenue accountability. He also outlines how Ataccama's RevOps model unites marketing, sales, and customer success around one shared source of truth for better GTM visibility.You'll hear how he's helping bridge the gap between creative strategy and financial outcomes, what he's learned about efficiency from the finance lens, and why marketers need to start thinking in terms of dollars, not just engagement.In this conversation, you'll learn:How sitting under finance changes the way marketing ops measures successWhy marketers should frame results around revenue generation or cost savingsHow RevOps alignment improves data visibility and decision-makingWhy financial fluency is becoming a must-have skill for modern marketersJump into the conversation:(00:00) Introducing George Samaras(01:03) Why marketing ops now reports to finance at Ataccama(03:57) How financial alignment changes marketing measurement(05:49) Evaluating MQLs, pipeline, and event ROI(07:14) How AI and SEO shifts are impacting acquisition strategy(08:14) Attribution challenges and in-house solutions using Salesforce and 6sense(10:02) Lessons from sitting under the CFO's org(11:17) How finance influences marketing budgets and ROI analysis(13:30) Why marketing ops needs to think like finance(14:51) Acting as “Switzerland” between marketing and finance(16:35) How shared data builds credibility for marketing(18:17) The most unrealistic request George has ever received

What's up everyone today we have the pleasure of sitting down with Jane Menyo, Sr. Director, Solutions & Customer Marketing @ Gong.(00:00) - Jane-audio (01:01) - In This Episode (04:43) - How Solutions Marketing Turns Customer Insights Into Strategy (09:22) - Using AI to Mine Real Customer Intelligence from Conversations (13:18) - Why Stitching Research Sequences Works in Customer Marketing (17:09) - Using AI Trackers to Uncover Buyer Behavior in Sales Conversations (23:21) - How Standardized Prompts Improve Sales Enablement Systems (29:43) - Building Messaging Systems That Scale Across Industries (34:15) - How Gong's Research Assistant Slack Bot Delivers Instant Customer Proof (38:26) - Avoiding Mediocre AI Marketing Research (43:42) - Why Customer Proof Outperforms AI-Generated Marketing (45:41) - Why Rest Strengthens Creative Output in Marketing Summary: Jane built her marketing practice around listening. At Gong, she turned raw customer conversations into a live feedback system that connects sales calls, product strategy, and messaging in real time. Her team uses AI to surface patterns from the field and feed them back into content that actually reflects how people buy. She runs on curiosity and recovery, finding her best ideas mid-run. In a world obsessed with producing more, Jane's work reminds marketers to listen better. The smartest strategies start in the quiet moments when someone finally hears what the customer's been saying all along.About JaneJane Menyo leads Solutions and Customer Marketing at Gong, where she's known for fusing strategy with storytelling to turn customers into true advocates. She built Gong's customer marketing engine from the ground up, scaling programs that drive adoption, retention, and community impact across the company's revenue intelligence ecosystem.Before Gong, Jane led customer and solutions marketing at ON24, where she developed go-to-market playbooks and launched large-scale advocacy initiatives that connected customer voice to product innovation. Earlier in her career, she helped shape demand generation and brand strategy at Comprehend Systems (a Y Combinator and Sequoia-backed life sciences startup) laying the operational groundwork that fueled growth.A former NCAA All-American and U.S. Olympic Trials contender, Jane brings a rare blend of discipline, creativity, and competitive energy to her leadership. Her approach to marketing is grounded in empathy and powered by data; a balance that turns customer stories into growth engines.How Solutions Marketing Turns Customer Insights Into StrategyJane's role at Gong evolved from building customer advocacy programs to leading both customer and solutions marketing. What began as storytelling and adoption work expanded into shaping how Gong positions its products for different personas and industries. The shift moved her from celebrating customer wins to architecting how those wins inform the company's broader go-to-market strategy.Persona marketing only works when it goes beyond demographics and titles. Jane treats it as an operational system that connects customer understanding with product truth. Her team studies how real people use Gong, where they get stuck, what outcomes they care about, and how their teams actually make buying decisions. Those details guide every message Gong sends into the market. It is a constant feedback loop that keeps the company close to how customers think and work.Her solutions marketing team functions like a mirror to product marketing. Product marketers focus on what the product can do, while Jane's team translates that into why it matters to specific audiences. They do not write from feature lists. They write from the field. When a sales manager spends half her day in Gong but still struggles to coach reps efficiently, Jane's team crafts stories and materials that speak directly to that pain. The goal is to make every communication feel like it was written from inside the customer's daily workflow.“Our work is about meeting customers where they are and helping them get to outcomes faster,” Jane said.That perspective only works when every team in the company has equal access to the customer's voice. Gong's own technology makes that possible. Conversations, feedback, and usage patterns are captured and shared automatically, so customer knowledge is no longer limited to those on the front lines. Jane's group uses that visibility to deepen persona profiles, test new positioning, and identify emerging trends before they reach scale. It makes the company more responsive and keeps messaging grounded in real behavior instead of assumption.For anyone building customer marketing systems, the lesson is practical. Treat persona development as a live system, not a static report. Use customer data to update your understanding regularly. Create tools that let everyone in your company hear what customers say in their own words. That way you can write content, sales materials, and product messaging that actually aligns with how people buy, not how you wish they did.Key takeaway: Persona marketing works when it functions as an always-on loop between customer data and company action. Map real behaviors, refresh those insights often, and share them widely. When everyone in your company hears the customer directly, you can shape messaging that feels relevant, personal, and authentic. That way you can scale customer understanding instead of guessing at it.Using AI to Mine Real Customer Intelligence from ConversationsAI is reshaping how teams understand their customers. Jane uses it as a force multiplier for customer research, not a replacement for human interpretation. Her process starts inside Gong's platform, where every call, email, and deal interaction holds untapped evidence of what customers actually think. Instead of relying on small surveys or intuition, her team digs into those real conversations to extract patterns that explain why deals move forward or stall.When the team explores a new persona or market, they begin with what customers have already said. They gather every interaction tied to that persona and run it through a standardized set of research questions. In one project focused on CIOs, Jane's team analyzed hundreds of calls to understand how these executives engage in deals. They wanted to know what information CIOs request, what they challenge, and how their questions differ from other buyers.“We were able to run a series of questions across hundreds of calls and get standardized insights in a couple of days,” Jane said. “That changed the tempo of how we learn.”Once they finish mining internal conversations, they widen their view to external data. They use AI tools like ChatGPT to scan analyst reports, trade publications, and articles that mention the same personas. That process identifies what topics are rising in the market and how those trends align with what Gong's customers are discussing in their calls. The result is a dual-layered map of reality: what customers say in private conversations and what the market signals in public forums.This kind of research produces better decisions because it pairs scale with nuance. AI speeds up analysis across thousands of data points, but empathy gives meaning to those patterns. That way you can identify where customer perception shifts are happening and adjust messaging, enablement, or product focus before the market catches up.Key takeaway: Use AI to process the noise, not to replace your judgment. Start with the data you already have; call recordings, customer emails, and deal transcripts, and create a structured framework for what you want to learn. Th...

Text us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Danielle Balestra, a seasoned fractional marketing technology executive with experience building teams and stacks in both regulated and non-regulated industries.The conversation examines the requirements for running effective marketing operations in highly regulated industries, including finance, healthcare, and legal services. Danielle shares her insights on working within compliance constraints, earning trust across teams, and building a marketing operations function that strikes a balance between agility and accountability.In this episode, you will learn:What makes regulated industries unique from a marketing operations perspectiveThe skills and mindsets needed to succeed in compliance-heavy environmentsHow to collaborate effectively with legal and compliance teamsStrategies for balancing marketing speed with regulatory requirementsThis episode is ideal for marketing operations professionals, leaders, and consultants who work in or with regulated industries and want to strengthen collaboration, compliance, and operational excellence.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

Text us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Danielle Urban, Co-founder and CEO of Cartographer Consulting. Danielle brings a blend of demand generation, operations, and HubSpot expertise, helping early-stage startups and scaling teams build smarter, more sustainable marketing systems.The conversation focuses on Martech maturity, how to know when you have outgrown your current setup, what signals indicate it is time to evolve, and how to align platforms and processes as your team grows. Danielle shares lessons from her experience guiding teams through HubSpot optimization, stack consolidation, and key maturity milestones to avoid growth slowdowns.In this episode, you will learn:How to define Martech maturity and identify growth triggersCommon pitfalls when teams outgrow their systemsHow to align HubSpot and processes with business evolutionWhen to DIY and when to bring in outside expertiseThe growing role of AI in shaping marketing operationsThis episode is perfect for marketing operations professionals, HubSpot users, and growth teams looking to scale efficiently without skipping important maturity steps.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

Text us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Sarah Lane-Hawn, a fractional marketing leader and consultant who helps organizations shape their go-to-market strategy and build operational infrastructure with intention. Sarah brings experience leading both marketing operations and demand generation, offering a clear view of how these functions can work together more strategically.The discussion focuses on how Marketing Operations professionals can move beyond the “ticket-taking” mindset and step into roles that drive real business impact. Sarah shares how understanding the “why” behind requests, influencing decisions, and aligning with organizational goals can elevate both personal growth and company success.In this episode, you'll learn:Why a human-centered strategy is essential to the future of marketing operationsHow MOps professionals can gain credibility and influence within their organizationsThe difference between building for reporting versus enablementPractical ways to bring strategic thinking and intuition into daily workThis episode is perfect for Marketing Ops, RevOps, and demand generation professionals looking to increase their strategic impact, build stronger partnerships with stakeholders, and find more meaning in their work.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

Join Dots Oyebolu as he speaks to Teresa Heath-Wareing, Director of Teresa Heath-Wareing Limited, International TEDx Speaker, and Host of “Your Dream Business Podcast.”Teresa shares practical strategies for building a sustainable business rooted in values, consistency and self-awareness. She explains how marketers and personal brands can avoid burnout by focusing on aligned actions over chasing every trend. Teresa emphasizes the importance of showing up consistently, breaking goals into manageable steps and using tools like AI and freelancers to scale with clarity — not overwhelm.Key Takeaways:00:00 Introduction05:02 Success comes from creating a life and business you actually love.06:20 Avoid tactics that don't suit your personality — they won't serve you.11:12 You can't guarantee the outcome, but you can control your actions.12:30 Set realistic goals, and break them into small, daily steps.17:44 Long-term consistency brings better results than short-term strategy.20:29 Adopt a “scientist” mindset to evaluate results rather than a “judge.”25:04 Small audiences offer marketing advantages large brands can't match.31:36 Tech and AI are tools, but humans are still essential.44:42 Treat freelance team members as part of your core team.Resources Mentioned:Teresa Heath-Wareinghttps://www.linkedin.com/in/teresaheathwareing/Teresa Heath-Wareing Limited | LinkedInhttps://www.linkedin.com/company/thw-marketing-&-pr/Teresa Heath-Wareing Limited | Websitehttps://teresaheathwareing.com/Insightful Links:https://www.ianbrodie.com/escape-marketing-overwhelm/https://www.linkedin.com/pulse/dont-overwhelm-your-marketing-operations-nancy-lipkin-sipera/https://www.shopify.com/ca/blog/marketing-strategiesThanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Send us a textIn this deeply human episode, Optidge's own HR Manager, Sarah Cuesta, joins Danny Gavin to explore what AI can't do: lead with empathy, resolve team conflict, or build psychological safety. Drawing from her unique path from clinical hypnotherapy to people operations, Sarah unpacks how trust, structure, and culture fuel successful teams, especially in remote environments. Whether you're managing a team or just part of one, this is your blueprint for building stronger human connections in the age of tech.An Optidge "Office Hours" Episode:Our Office Hours episodes are your go-to for details, how-to's, and advice on specific marketing topics. Join our fellow Optidge team members, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes every few weeks. Get ready to get marketing!Episode Highlights: Sarah, HR strategist and former clinical hypnotherapist, emphasizes the importance of trust, clear communication, and intentional leadership to foster team success, especially in remote work settings. She shares why even the smartest AI and most sophisticated tools can't replace empathy, feedback, conflict resolutions, or human trust in teams. In her opinion, effective remote leadership requires proactive management, empathy, and regular check-ins to ensure understanding, engagement, and a strong team culture. She advocates for structured team onboarding, safe communication practices, and maintaining rhythm through consistent touchpoints to build trust and clarity. Sarah sheds light on Optidge core values in action, sharing how Optidge executes on mentorship, communication, and excellence. Episode Links: Sarah Cuesta-Dawson on LinkedInThrivetastic Business ServicesFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

In this conversation hosted by Nancy Mendelson, hospitality marketing veteran Victoria Feldman de Falco, principal and co-founder of Redpoint, shares how marketing, PR, and operations teams can work together to drive topline growth in hospitality. Drawing from more than four decades of experience leading bold, award-winning campaigns, Vickie explains why communications shouldn't operate in silos — and how general managers play a crucial role in aligning strategy across the business.You'll hear stories that bring this to life, from creative campaigns like Cyber Monday for Hotels and Baggage Buyback to the operational realities that make or break great ideas. The conversation highlights how risk tolerance, collaboration, and clear communication can turn marketing initiatives into lasting brand value — and why PR deserves protection, not cuts, when budgets tighten.If you're focused on performance and looking for ways to strengthen collaboration across your hospitality teams, this episode delivers both perspective and practical examples you can put to work right now.Read the article on hertelier: Hospitality PR in an AI World: Victoria Feldman de Falco on Ideas, Credibility, and Risk-Taking A few more resources: If you're new to Hospitality Daily, start here. You can send me a message here with questions, comments, or guest suggestions If you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free. Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram. If you want to advertise on Hospitality Daily, here are the ways we can work together. If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve! Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands

Text us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Sari Hegewald, Vice President of Marketing Operations at CeriFi. Sari leads a 10-person team covering marketing automation, creative, content, events, and more, and brings a unique perspective on the human side of marketing operations.She explains why the best MOps leaders focus not only on campaigns and systems but also on relationships, anticipating behavior, and applying empathy in reporting, segmentation, and strategy. The discussion explores the difference between being “data-informed” and “data-driven,” how to combine strategic thinking with emotional intelligence, and ways to engage both internal teams and external audiences without losing the human touch.In this episode, you'll learn:Why empathy is essential in marketing operationsHow to balance data insights with human understandingPractical ways to anticipate behavior and build stronger relationshipsTips for creating campaigns and reporting that resonate without being roboticThis episode is ideal for marketing operations leaders, MOps professionals, and anyone looking to bring a more human-centered approach to data, strategy, and execution.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

Text us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Chris Golec, Founder and CEO of Channel99, and Emily Gustin, Business Development Manager at LinkedIn. Chris and Emily share how the shift from individual-level to company-level attribution is transforming how B2B marketing teams measure ROI, particularly in social media.They discuss how LinkedIn and Channel99 are partnering to provide marketers with a privacy-safe approach to connect paid and organic social engagement to website activity and pipeline impact. The conversation explores the implications for ABM and ABX strategies, the evolving landscape of view-through attribution, and how marketing operations professionals can gain deeper insight into brand reach, buyer behavior, and overall performance across the funnel.In this episode, you'll learn:How company-level attribution is changing B2B social measurementThe role of privacy-safe solutions in connecting social engagement to pipeline impactInsights into ABM and ABX strategies informed by better dataHow MOPs teams can leverage attribution to understand brand reach and buyer behaviorThis episode is perfect for marketing operations professionals, B2B marketers, and anyone looking to improve social ROI and attribution strategies.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Marketing Ops, RevOps, Data Pros, and AI innovators will come together to share what's really working and what's not during the week of Dreamforce. Join the conversation shaping the future of rev ops and AI, and save your spot now at AI Unfiltered, happening October 15th from 2:00 PM to 5:30 PM at Sandbox VR in San Francisco. Just steps away from Dreamforce. Visit tractioncomplete.com to learn more. Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

Text us your thoughts on the episode or the show!In this special 200th episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Monica Wright, growth and demand generation leader with deep experience in both marketing operations and demand generation. Monica brings a rare dual perspective on what it takes for marketing and operations teams to work together effectively.In this episode, Monica discusses the often-overlooked challenge of mutual understanding, why marketers need to understand how Ops professionals work, and why they must understand marketing strategy to drive real business impact. She shares insights from her career leading, building, and advising teams, offering practical advice for bridging gaps, improving collaboration, and maximizing the effectiveness of your marketing organization.You will learn:Why cross-functional understanding between marketing and Ops is critical for successHow Ops and marketing teams can better communicate and align on goalsStrategies to ensure Ops adds measurable value while supporting marketing initiativesLessons from real-world experience building and scaling high-performing teamsThis episode is ideal for marketing leaders, demand generation professionals, and MOps teams seeking to enhance collaboration and achieve a more significant impact throughout the organization.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Marketing Ops, RevOps, Data Pros, and AI innovators will come together to share what's really working and what's not during the week of Dreamforce. Join the conversation shaping the future of rev ops and AI, and save your spot now at AI Unfiltered, happening October 15th from 2:00 PM to 5:30 PM at Sandbox VR in San Francisco. Just steps away from Dreamforce. Visit tractioncomplete.com to learn more. Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

Text us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we're joined by Jon Russo, founder of B2B Fusion and former CMO of high-tech companies across Silicon Valley, New York City, and Luxembourg. Jon shares his insights on why Marketing Operations professionals often struggle to communicate their impact to the C-suite and how AI, cleaner data, and strategic thinking are changing the game.Jon dives into the importance of translating complex marketing data into business language, earning trust with senior leadership, and the evolving role of MOPs in driving revenue and AI-enabled pipeline initiatives. He also offers guidance on career growth, helping MOps professionals expand influence and demonstrate measurable impact.In this episode, you'll learnWhy first-party data and clean systems are critical for AI and pipeline successHow MOPs can effectively “translate” marketing operations insights for executivesWhat builds trust between junior MOps professionals and seasoned leadershipCareer strategies for expanding influence and taking a more strategic roleThis episode is perfect for marketing operations, demand generation, and RevOps professionals seeking practical advice to increase visibility, build trust, and position themselves as strategic leaders in the organization.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

Text us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we're joined by Ellie Cary, Senior Demand Generation Manager at StarTree. Ellie shares her experience navigating marketing performance challenges, including what happens when teams hit MQL goals but still face cuts, and why ROI visibility has become critical for MOps leaders.Ellie discusses the limitations of attribution and reporting, how over-engineered models can create complexity, and what it takes to simplify processes while improving impact. She also shares insights on customer marketing, retention, and how MOps professionals can make their work more visible and strategic across the organization.In this episode, you'll learn:How to connect marketing performance to business outcomesThe risks of overcomplicated attribution and how to simplify itThe importance of foundational marketing processes for measurable ROIStrategies for MOps teams to communicate effectively with non-technical stakeholdersThis episode is ideal for marketing operations, demand generation, and growth professionals looking to strengthen their impact and visibility in the organization. Tune in for Ellie's actionable guidance on making MOps work matter.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

Text us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we're joined by Pradeep Manivannan, Martech Consultant at Academy Sports & Outdoors. Pradeep brings extensive experience from roles at eBay, Salesforce, and Nordstrom, offering a unique perspective on connecting data, building journey-based experiences, and aligning marketing operations across channels.Pradeep explains how to map customer journeys effectively, leverage segmentation, and implement omnichannel strategies that work in both B2C and B2B environments. He shares lessons learned from consumer-focused marketing and how B2B teams can apply them to drive better engagement and measurable results.In this episode, you'll learnHow to design seamless customer journeys from scratchThe role of data integration across channels in marketing successSegmentation strategies that improve targeting and personalizationWhat B2B teams can learn from consumer-focused marketing approachesThis episode is perfect for marketing, RevOps, and growth professionals looking to improve customer experience and operational efficiency. Tune in to hear Pradeep's actionable insights on building journey-based marketing strategies.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Visit UTM.io and tell them the Ops Cast team sent you. Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

Text us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Evan Kubicek, founder of Grow Rogue. Evan brings 15 years of experience in marketing operations and shares insights on what he calls the foundational operations gap, a critical area that many early-stage companies overlook as they scale.Evan explains why addressing foundational processes and systems early on is essential to avoid building a house of cards. He discusses how tech debt, process inefficiencies, and the lack of clear documentation can derail growth and why speed should never come at the cost of solid infrastructure.In this episode, you will learnWhat the foundational operations gap really means and why it is often neglectedHow to avoid creating "automated chaos" and scale marketing operations effectivelyThe importance of establishing foundational processes, like segmentation and tech integrationsWhy getting the basics right is critical before layering on complex tech solutionsThis episode is perfect for professionals in marketing, RevOps, and growth teams looking to build a sustainable ops foundation. Tune in to hear Evan's advice on how to build strong marketing infrastructure before things break.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Visit UTM.io and tell them the Ops Cast team sent you. Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

Text us your thoughts on the episode or the show!In this episode of Opscast, Michael Hartmann and Naomi Liu are joined by Karen Kranack, Director of Applied AI Strategy and Experience, to explore the intersection of AI, brand strategy, and trust. Karen shares her insights on how AI is transforming marketing and operations, while emphasizing the importance of building and maintaining trust in this rapidly evolving field.We dive into key considerations for marketing professionals as they navigate the challenges of implementing AI, from transparency in AI usage to addressing data privacy concerns and ensuring ethical AI practices. Tune in to hear real-world examples, including how AI-generated content impacts brand perception and how organizations can foster a culture of trust internally while driving AI adoption.Key Takeaways:The importance of transparency and honesty when integrating AIHow AI is reshaping consumer experiences and internal workflowsThe role of ethical considerations and privacy concerns in AI adoptionReal-world examples of successful AI use cases in marketingJoin us for a discussion on how to leverage AI to enhance brand strategy while maintaining trust with your customers and employees.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Visit UTM.io and tell them the Ops Cast team sent you. Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

In this special episode of Sales Pipeline Radio from the Innovation Pavilion at Cvent CONNECT 2025, Matt spoke with Monika Martin, Manager, Marketing Operations at Baker Tilly. Don't miss an episode! Subscribe to Sales Pipeline Radio or tune in live Thursdays at 11:30 PT | 12:30 MT | 1:30 CT | 2:30 ET on LinkedIn (also available on demand). In just 20 fast-paced minutes, host Matt interviews the brightest minds in sales and marketing, delivering actionable advice, best practices, and insights for B2B sales and marketing professionals. Sales Pipeline Radio was recently recognized as one of the 25 Best Sales Management Podcasts and Top 60 Sales Podcasts—don't miss out! You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! You can even ask Siri, Alexa and Google or search on Audible!

Text us your thoughts on the episode or the show!In this episode of Ops Cast by MarketingOps.com, powered by The MO Pros, hosts Michael Hartmann, Mike Rizzo, and Naomi Liu speak with Dean de la Peña, VP of Identity, Data Strategy, and SaaS at Resonate.Dean discusses the role of predictive intelligence in marketing and explains how brands can utilize more comprehensive data signals to enhance audience targeting and personalization. He also outlines the importance of identity resolution and data structure in building effective campaigns.Topics covered include • How to apply predictive consumer intelligence to marketing workflows • The value of identity resolution in campaign planning • Practical approaches to scaling personalization based on real dataThis episode is intended for marketing operations professionals looking to improve their use of data in audience engagement.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Visit UTM.io and tell them the Ops Cast team sent you. Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

“Marketing Operations is the practice of taking people, understanding what it is that the business is trying to do from a go-to-market perspective, and working to align those people to a process that enables that go-to-market through technology. And it's always in that order. People, process, and technology.” -Mike Rizzo   Mike Rizzo is the Founder and CEO of MarketingOps, MO Pros, and MartechGuru—platforms dedicated to empowering Marketing Operations professionals and advancing the Revenue Operations field. With a background spanning ad tech, growth hacking, and beyond, Mike has built his career around aligning people, processes, and technology to drive effective go-to-market strategies. He also co-hosts Ops Cast, a leading podcast that explores industry insights and emerging trends. Through his community-driven approach, Mike has created innovative resources and a collaborative environment where Marketing Operations practitioners can grow, share knowledge, and thrive. In this episode, Mike dives into his perspective on branding and what it means both strategically and personally.   Website: https://marketingops.com/ LinkedIn: https://linkedin.com/in/mikedrizzo Instagram: https://www.instagram.com/marketingopscom

“Marketing Operations is the practice of taking people, understanding what it is that the business is trying to do from a go-to-market perspective, and working to align those people to a process that enables that go-to-market through technology. And it's always in that order. People, process, and technology.” -Mike Rizzo   Mike Rizzo is the Founder and CEO of MarketingOps, MO Pros, and MartechGuru—platforms dedicated to empowering Marketing Operations professionals and advancing the Revenue Operations field. With a background spanning ad tech, growth hacking, and beyond, Mike has built his career around aligning people, processes, and technology to drive effective go-to-market strategies. He also co-hosts Ops Cast, a leading podcast that explores industry insights and emerging trends. Through his community-driven approach, Mike has created innovative resources and a collaborative environment where Marketing Operations practitioners can grow, share knowledge, and thrive. In this episode, Mike dives into his perspective on branding and what it means both strategically and personally.   Website: https://marketingops.com/ LinkedIn: https://linkedin.com/in/mikedrizzo Instagram: https://www.instagram.com/marketingopscom

Text us your thoughts on the episode or the show!Text us your thoughts on the episode or the show!In this episode of Ops Cast by MarketingOps.com, powered by The MO Pros, host Michael Hartmann is joined by co-hosts Mike Rizzo and Naomi Liu to explore the role of community within the Marketing Operations profession.What does community look like for Marketing Ops professionals? Why is it more than just networking? And how do different experiences transform what people need from a professional community?To answer these questions, four inspiring guests share their perspectives on how participation turns into meaningful connection, and why building community matters now more than ever.In this episode, you'll learn:What does community mean in the context of Marketing OpsHow local engagement supports growth and confidenceThe impact of community during moments of professional changeHow leaders foster connection, learning, and trustFeatured guests:Leslie Greenwood, community strategist and founder of Chief Evangelist Consulting. She helped launch the MarketingOps.com chapter leader program and focuses on turning participation into belonging.Alysha Khan, Director of Client Services at Intrisphere, founder of Alpaca Consulting, and Chicago chapter lead. She brings experience building momentum through local engagement.Penny Hill, a seasoned marketing executive who joined the community during a career transition. She brings insight into how the community supports reinvention.Ellie Cary, Senior Demand Gen Manager at StarTree and Dallas chapter leader. She offers insight from both learning and leadership roles within the community.Listen in to hear how these women are shaping what community can look like across the Marketing Ops space.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsVisit UTM.io and tell them the Ops Cast team sent you.Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the showEpisode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Visit UTM.io and tell them the Ops Cast team sent you. Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

Text us your thoughts on the episode or the show!On today's episode, we talk with Kyle Priest (former CMO, CRO, COO, and President at multiple SaaS firms and agencies) and returning guest Eric Hollebone (President & COO at Demand Lab) to discuss what it really takes for marketing to have a voice at the leadership table. Together, they explore how alignment between marketing, sales, and RevOps creates not only better stories but better business results—and how marketers can shift their mindset to lead strategic growth conversations at the board level.Whether you're in marketing ops, RevOps, or a revenue leader looking to elevate your impact, this conversation is packed with insight on how to connect tactical execution with executive influence.Tune in to hear:Marketing's Role in the Boardroom: Why marketing must go beyond tactics and brand to speak the language of revenue, margin, and predictable growth.Revenue-First Mindset: How aligning on goals, terminology, and KPIs across departments builds organizational momentum and earns trust at the top.The Power of Storytelling: Tips for telling clear, concise growth stories that resonate with CFOs, CEOs, and investors—starting with closed-won revenue and working backwards.Quality of Revenue Explained: Understanding why not all revenue is equal and how marketers can influence strategic customer acquisition that builds long-term value.Practical Advice for RevOps & Marketing Ops: From measuring contribution (not just attribution) to carving out time for strategic insights, learn what actions to take today to elevate your role tomorrow.

Text us your thoughts on the episode or the show!On today's episode, we talk with seasoned B2B marketing leader Pratibha Jain, who has spent nearly two decades driving demand, growth, and operational excellence across multiple industries. From cloud computing to HR tech, she's seen—and measured—it all. Together, they unpack how to bridge gaps between marketing, sales, and operations to deliver measurable business impact.Tune in to hear: Why alignment between Marketing Ops, RevOps, and Sales is critical—and how to actually achieve it.Which metrics matter for executives versus your internal marketing team (and why “vanity metrics” still have a place).How to build a unified data and reporting framework to eliminate finger-pointing and drive decision-making.Lessons in event marketing: from planning and execution to post-event follow-up that truly delivers ROI.Practical ways marketing teams can partner with ops to make account-based strategies more effective.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Visit UTM.io and tell them the Ops Cast team sent you. Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

Text us your thoughts on the episode or the show!On today's episode, we talk with seasoned B2B marketing leader Pratibha Jain, who has spent nearly two decades driving demand, growth, and operational excellence across multiple industries. From cloud computing to HR tech, she's seen—and measured—it all. Together, they unpack how to bridge gaps between marketing, sales, and operations to deliver measurable business impact.Tune in to hear: Why alignment between Marketing Ops, RevOps, and Sales is critical—and how to actually achieve it.Which metrics matter for executives versus your internal marketing team (and why “vanity metrics” still have a place).How to build a unified data and reporting framework to eliminate finger-pointing and drive decision-making.Lessons in event marketing: from planning and execution to post-event follow-up that truly delivers ROI.Practical ways marketing teams can partner with ops to make account-based strategies more effective.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Visit UTM.io and tell them the Ops Cast team sent you. Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

Text us your thoughts on the episode or the show!On today's episode, we talk with Carissa McCall, Director of Revenue Operations at Liquibase, to tackle one of the most common challenges in marketing and revenue operations: how to balance strategic projects with the unrelenting pull of daily fires and ad hoc requests.Carissa shares a candid and insightful look into her approach to building a sustainable capacity model, prioritization frameworks, and time management practices that empower her lean RevOps team to stay focused, deliver impact, and avoid burnout.Tune in to learn:

Text us your thoughts on the episode or the show!On todays episode, we down with Andy Caron, President of Revenue Pulse, to explore the unexpected intersections of curiosity, attribution, psychology, and the marketing operations profession. Andy shares her non-linear journey from costume design and publishing to marketing ops leadership, revealing how seemingly unrelated experiences laid the foundation for a successful career in MarTech and consulting.We unpack the role of curiosity and "hand-raisers" in MOPS success, debate the nuances and pitfalls of attribution modeling (with a detour through The Hitchhiker's Guide to the Galaxy), and dive deep into how understanding human psychology enhances leadership and system architecture. They also explore the evolving influence of AI in marketing operations and what the future might hold for the AI-augmented MOPS professional.Tune in to hear: From Costumes to Campaigns: Andy's unique journey from theater and publishing to MOPS shows how creative roots and adaptability foster systems thinking and leadership in tech.Curiosity as a Superpower: Why the best MOPS professionals are tinkerers, willing to break things and raise their hands to figure it out.42 and Attribution: A humorous yet profound analogy between Douglas Adams' "42" and the complexities—and misinterpretations—of marketing attribution models.The Psychology of Ops: How studying human behavior helps bridge stakeholder needs, build better systems, and influence organizational dynamics.AI in MOPS: Insights into how AI is reshaping the profession, from task automation to agent orchestration—plus why being AI-activated (not replaced) is key to the future.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Visit UTM.io and tell them the Ops Cast team sent you. Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

Text us your thoughts on the episode or the show!On today's episode, we sit down with lead scoring consultant Lucas Winter to explore a refreshing, data-first perspective on building lead scoring models—one that challenges the conventional wisdom and AI hype alike. With storytelling flair and practical insights, Lucas discusses how marketers can uncover true buying intent and dramatically improve sales efficiency.Tune in to hear: "Moneyball" Meets Marketing Ops: Lucas applies the Moneyball philosophy to lead scoring—focusing on what actually drives conversions versus what sales or execs think looks good. It's about looking for patterns in customer behavior, not just traditional job titles or industries.AI's Limitations in Lead Scoring: While AI has promise, Lucas outlines how AI-driven models often misinterpret causation (e.g., recommending “retired” contacts) and require human oversight to avoid absurd conclusions.Gold, Silver, Bronze > Arbitrary Scores: Ditch complex scoring ranges like “0-100” and opt for intuitive models like “gold, silver, bronze, junk”—making it easier for sales teams to understand and adopt.Why Gmail Isn't Garbage: Contrary to common assumptions, personal email addresses like Gmail can indicate serious buyers—especially in early-stage startups. But to gain sales trust, these leads must “work harder” to earn high scores.Start Simple, Stay Iterative: Don't wait for perfect data or fall into “overreactive” model changes. Build a solid draft, validate with real outcomes, and evolve based on performance—not opinions.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Visit UTM.io and tell them the Ops Cast team sent you. Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

Harmony Anderson didn't wait 90 days to make an impact at Superhuman — she launched a major campaign in her first five weeks. Harmony Anderson, Head of Marketing and Growth Product at Superhuman, breaks down why moving fast (and strategically) matters more than playing it safe, especially in high-growth startups. We dig into what it really takes to scale from $20M to $200M ARR, how to enter the enterprise market without abandoning your early adopters, and why traditional attribution models are falling behind in the age of AI and influencers. If you're navigating go-to-market pivots, building modern marketing infrastructure, or just trying to avoid another forgettable brand campaign — this episode is packed with insights. And congratulations to the Superhuman team for being acquired by Grammarly! Key Moments: 00:00 Harmony Anderson on Moving Upmarket and Scaling 01:35 Welcome to Marketing Trends 02:05 Harmony Anderson's Career Journey 08:33 Fast-Paced Marketing Strategies 13:20 Navigating the Dark Funnel 15:59 Balancing Brand and Attribution 16:47 The Role of Influencers in Modern Marketing 19:27 Positioning in the AI Market 24:41 Moving Up Market: Challenges and Strategies 35:06 Vision Setting and Company Evolution 36:11 Superhuman's Ambitious Roadmap 37:02 Unified Productivity and AI Integration 44:18 Scaling Operations for Rapid Growth 48:09 Innovative Tools and Harmony's Tech Stack 51:13 AI in Content Creation and Marketing 56:02 The Resurgence of Webinars 01:02:14 Superhuman for Startups Program Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Text us your thoughts on the episode or the show!On today's episode, we are joined by Janelle Amos, founder and chief strategist at Elevate Growth, to explore how demand generation and marketing/revenue operations teams can thrive through better collaboration, mutual understanding, and strategic alignment. With a rich background in revenue marketing, advising, and podcasting, Janelle brings powerful perspective and practical tips on fostering cross-functional trust, communication, and shared success.Tune in to hear:How top marketing ops teams stand out by aligning tactical work with broader business goals and communicating their value effectively.The power of curiosity and shadowing—why simply asking questions and observing other teams can drastically improve cross-functional rapport.Why trust is essential and how "disagree and commit" can move collaboration forward even when there's tension or differing opinions.Tips for building productive relationships, including when to use an internal advocate and how to handle difficult conversations with empathy and clarity.How leadership perception and initiative shape success, especially for newer hires aiming to establish credibility and connection.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Shoot us a Text.Episode #1086: Today we unpack Q2's early sales surge and late slip, celebrate CARFAX's workplace wins, and wonder about Chuck E. Cheese's nostalgic new venture for grown-ups.Show Notes with links:U.S. new-vehicle sales in Q2 were front-loaded, with consumers acting early to capitalize on incentives and avoid potential tariffs. The momentum faded by June, signaling possible headwinds ahead.Roughly 173,000 additional vehicles were sold in March and April, pushing the sales pace above 17 million SAAR.June sales fell 4.3% to 1.26 million units, with SAAR dipping to 15.65 million.GM posted a 7% gain in Q2, with trucks, crossovers, and EVs all showing growth, with EV sales more than doubling YoY.Tesla deliveries declined 13%, amid an aging product lineup and reputational challenges.Ford reported a 14% increase, supported by employee pricing programs and strong hybrid performance.“We blew the doors off the overall industry,” said Andrew Frick, Ford Blue and Model e President.CARFAX has once again earned recognition as one of the best places to work in the U.S., sweeping multiple national and regional Top Workplace awards for 2025.They were named a USA Today Top Workplace for the fourth year in a row and also honored by the Washington Post (11th time) and St. Louis Post-Dispatch (4th year).The awards are based on anonymous employee feedback regarding culture and practices.Carfax received additional recognition for leadership, benefits, flexibility, innovation, and values.“Being part of a team… committed to the same playbook, has made my experience… rewarding,” said Angela Coyle, Director of Marketing Operations.Also a special shoutout to our friends at the Rohrman Auto Group, who placed on the USA Today list for the first time ever.Chuck E. Cheese is growing up — literally. The company has launched "Chuck's Arcade," a new concept aimed at adult fans of retro gaming and childhood nostalgia.Chuck's Arcade features classics like Donkey Kong and Mortal Kombat alongside modern games like Halo.Locations include St. Louis, Tulsa, El Paso, and St. Petersburg, with 10 now open across U.S. malls.Each arcade features unique artwork and iconic animatronic mascots from the original brand.Some locations include pizzerias and limited beer/wine service.CEO David McKillips calls it a “natural evolution” to attract lifelong fans and a new generation.Join Paul J Daly and Kyle Mountsier every morning for the Automotive State of the Union podcast as they connect the dots across car dealerships, retail trends, emerging tech like AI, and cultural shifts—bringing clarity, speed, and people-first insight to automotive leaders navigating a rapidly changing industry.Get the Daily Push Back email at https://www.asotu.com/ JOIN the conversation on LinkedIn at: https://www.linkedin.com/company/asotu/

Running a B2B webinar can feel like walking a tightrope. It's a balancing act between providing valuable content with handling tech issues with keeping your audience engaged. Plus, you have to promote it, get people to sign up in the first place, and repurpose it.In part five of our B2B webinar miniseries, Amy Woods, CEO & Founder, and Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, tackle the FAQs that we get asked related to webinars.This episode is packed with useful advice to help you tackle your next B2B webinar with confidence and help you navigate common challenges.Find out:What to do when the tech fails mid-webinar, and why those moments can actually help build connectionHow to troubleshoot low registration numbersProven strategies to keep your audience actively engaged throughout your webinarThe best ways to convert webinar attendees into leads or customers after the session endsWhen to gate your webinar content vs. make it freely accessible for maximum reachImportant links & mentions:Download the B2B Webinar Planning Playbook: https://www.content10x.com/webinar-guide/Amy on LinkedIn https://www.linkedin.com/in/amywoods2/Hayley on Linkedin https://www.linkedin.com/in/hayleyevans888/Content 10x: https://www.content10x.com/Amy's book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter