Podcasts about channel strategy

The art of securing a first, live meeting with a new contact. Mark Cook shares an interview from when Lisa Morozoff was a principal with Mercer, San Francisco (now with Uber) and with Ryan Wiersdorf, a sales leader and top performer at O.C. Tanner. Mark also adds a response by Rob Plowgian, sales leader at NetCuras, about beginning business relationships. Plus, Rob offers a bonus: discovering tech. “dev ops” problems and opportunities for providers. All four participants in this lively discussion explore relationship-building, positioning a company, and understanding operations for prospects. The discussion covers key challenges in others' roles, the role of emotion in decision-making, and strategic networking. Guests also share preparation tactics for referrals and the art of asking for introductions—highlighting the power of personal connections and purposeful outreach.A new relationship requires understanding feelings not just thoughts:"Emotion is part of decision making.""Value is progress.""I believe in sharpening the saw."Learn a way to start the very beginning of a relationship with a new contact…Mark CookTakeaways• Forethought and purpose impact communication significantly.• Building relationships is crucial for any great success.• Emotion plays a key role in decision-making.• Value creation must get practical in networking.• Asking for referrals best requires any approach besides selling.• Understanding the macro environment aids in preparation.Keywordscommunication, operations, talent acquisition, networking, referrals, emotional intelligence, business relationships, leadership, value creation, relationship buildingRyan Wiersdorf: https://www.linkedin.com/in/ryanwiersdorf/Lisa Morozoff: https://www.linkedin.com/in/lisa-morozoff-3469a45/Rob Plowgian: https://www.linkedin.com/in/robplowgian/Chapters00:00 The Impact of Communicating Well02:15 Building Relationships in Business08:49 The Importance of Live Meetings17:29 Attracting Meaningful Conversations24:50 Preparing for Referrals35:39 Approaching Potential Referrals42:03 Channel Strategy for Growth

In this milestone 60th episode of the Amazon Influencer Podcast, the hosts welcome back Mike Dancy, an expert in user-generated content (UGC) and Amazon Influencers. Mike shares his journey from discovering the Amazon Influencer Program to diversifying his income streams through YouTube and TikTok. Enjoying the podcast? Please leave us a review/rating and share with your friends. Join our Amazon Influencer Success Facebook group to be part of this supportive AIP support community, www.facebook.com/groups/amazoninfluencerssuccess/ Our Amazon Influencers course is now for sale at a lower price. Sign up below: https://bit.ly/provenazinfluencer Show Notes: The discussion covers effective content creation strategies, optimizing video content for various platforms, and leveraging relationships with brands and UGC agencies. The podcast also highlights Mike's impressive earnings, growth metrics, and actionable tips for aspiring influencers. 00:00 Welcome to the Amazon Influencer Podcast 00:10 Introducing Mike Dancy 00:58 Mike's Journey with Amazon Influencer Program 01:31 Discussing Podcast Impact and Listener Engagement 02:25 Sharing Earnings and Metrics 04:04 Strategies for Increasing Revenue 07:34 The Power of YouTube for Influencers 10:05 User Generated Content (UGC) and Brand Deals 12:32 Leveraging Multiple Platforms for Success 20:33 Jim Ed's YouTube Channel and Future Plans 22:42 Channel Strategy and Playlists 23:39 Editing for Multiple Platforms 25:03 Monetization and Video Length 26:19 Unexpected Viral Success 29:42 TikTok Growth and Brand Deals 34:28 Creating Engaging Product Reviews 45:29 Final Thoughts and Advice Our affiliate partners/links: Andrew's recommended transcript-based video software that saves a ton of time in editing. This is now also the service we use for our Podcast. ---> https://bit.ly/descriptSHHAIP For feedback/questions or if you'd like to be a guest on our podcast, please email us at sidehustleheroeshq@gmail.com

This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lancaric⁠, Nathan Ceulemans, Michail Katkoff Youtube: https://youtu.be/_HqQKAAyMWk Join our Slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg Chapters 00:00 Epic intro 01:24 Introduction to the Podcast and Guests 03:05 The State of Product Reporting in Gaming 06:01 Understanding Metrics and Their Evolution 08:57 Analyzing Graphs for Product Health 11:57 Identifying Issues in User Acquisition 14:52 The Role of Product and UA Teams 17:56 Retention Metrics and Their Importance 20:50 Setting Goals for Product Updates 24:12 Proposed Solutions for Better Reporting 26:28 Understanding User Acquisition and Product Metrics 30:19 Analyzing Payer Retention and Revenue Trends 35:46 The Importance of Cohort Analysis 37:59 Navigating Marketing Budgets and User Acquisition Strategies 42:28 The Impact of Channel Strategy on User Acquisition 47:46 Bridging the Gap Between Product and User Acquisition Teams --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant ⁠https://lancaric.me Nathan Ceulemans Head of Sales https://www.linkedin.com/in/nathanceulemans/ Michail Katkoff Founder I Angel Investor I Deconstructor of Fun https://www.linkedin.com/in/michailkatkoff/ --------------------------------------- Takeaways Product reporting in gaming is often outdated and ineffective. Metrics should evolve over time to provide a clearer picture. Graphs can reveal critical insights about product health. User acquisition strategies need to be aligned with product goals. Retention metrics are crucial for understanding long-term success. Setting clear goals for product updates can drive better outcomes. Collaboration between product and UA teams is essential. Dashboards should be tailored for different audiences within a company. Understanding the customer acquisition cost is vital for success. Effective reporting can lead to better decision-making in game development. Clean up your base before involving UA teams. Education on metrics is crucial for product and UA teams. Different channels yield different LTV curves. Payer retention is essential for revenue stability. Cohort analysis helps identify user behavior trends. Marketing budgets must be maintained to support UA efforts. Diminishing spend can lead to a decline in user quality. Channel strategy significantly impacts user acquisition success. Effective dashboards facilitate better decision-making. Collaboration between product and UA teams is vital. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes

Join host Matt Edmundson on the Ecommerce Podcast as he chats with Dan Brownsher from Channel Key, a leading Amazon agency. Discover insights into Amazon retail strategies, brand building, and the complexities of selling on the platform.---Timestamps:0:00 Intro3:18 Dan's Journey to Amazon5:36 Complexity of Selling on Amazon8:40 Starting on Amazon Today12:57 Challenges of Selling on Amazon16:50 Product Selection for Amazon20:20 Supplements as a Lucrative Category23:37 Building a Brand on Amazon29:15 Strategies for Brand Building34:55 Using Amazon as a Customer Acquisition Channel40:28 Channel Strategy and Brand Quality46:45 Review Numbers and Sales Correlation48:52 Connecting with Dan and Channel Key---Key Takeaways:1. Diversify Sales Channels: Dan emphasises the importance of not relying solely on Amazon as a sales channel. He suggests using Amazon as a testing ground and data aggregation channel but stresses the need to build a brand outside of Amazon through platforms like Shopify or social media channels. This approach helps in creating brand equity and avoiding the pitfalls of commoditisation.2. Invest in Brand Building: To maintain a competitive edge, Dan advises building a strong brand presence. This involves creating a brand story and engaging with consumers through various channels, including social media and traditional advertising. A well-established brand can command loyalty and potentially higher prices, protecting against market saturation and competition.3. Understand the Cost of Entry: Dan highlights that entering the Amazon marketplace today requires significant resources. He advises new sellers to be prepared to invest in advertising and potentially operate at a loss initially to gain traction. This understanding is crucial for realistic planning and long-term success on the platform.---If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast, a space dedicated to eCommerce Wow!

Listen to this insightful episode as we chat with Steve Yates, the founder of Prime Guidance, who brings a wealth of experience from his time at Dick's Sporting Goods, Amazon, and Woot. Steve shares valuable strategies for liquidating inventory, controlling the buy box, and optimizing brand presence on major platforms like Amazon, Target, and Walmart. We explore the benefits of using Woot for your inventory liquidations and discuss effective methods for brands to establish and enhance their e-commerce footprint.   In our discussion, we cover the intricacies of e-commerce consultancy and growth strategies, highlighting the options available for liquidating or donating excess inventory and the benefits of each approach. Steve explains how Prime Guidance supports sellers in optimizing their marketplace presence by providing tailored consultancy services, training internal teams, and offering strategic advice. We also touch on the challenges brands face when transitioning to Amazon and the importance of channel control policies and managing their own sales to improve profitability.   Finally, we talk about the complexities of inventory and pricing strategy, discussing the importance of channel control, product serialization, and the Amazon Transparency program. Steve shares insights on maintaining good relationships with retail giants and the significance of product differentiation in retail success. We also explore the emerging e-commerce opportunities on platforms like Walmart.com and TikTok, emphasizing the need for brands to adapt their strategies to each platform's unique algorithms and consumer expectations. Tune in to learn how to navigate the ever-evolving e-commerce landscape and accelerate your brand's growth. In episode 413 of the AM/PM Podcast, Kevin and Steve discuss: 00:00 - Opportunities in E-Commerce for Big Brands 01:38 - Amazon's Acquisition of Woot.com 06:16 - Retail Strategy of Daily Deal Website 08:26 - E-Commerce Consultancy and Growth Strategy 14:40 - Revenue-Based vs. Fixed Fee Agency Services 17:21 - Navigating Resistance to Amazon Marketplace 20:25 - Strategies for Brand Channel Control 26:11 - Controlling Inventory and Pricing Strategy 28:50 - Dealing With Amazon Resellers 32:54 - Channel Strategy and Marketplace Differentiation 33:59 - Business Strategies for Retail Success 37:35 - Key Price Points for Product Placement 40:40 - Brand Strategy in E-Commerce Marketplaces 45:21 - Branding Strategies for Amazon Success 47:27 - Emerging E-Commerce Opportunities 50:59 - Optimizing Walmart Listings for Success 54:20 - Unscripted Conversations on AM/PM Podcast

In this live panel recording we discussed insights about Channel Strategy and how brands are navigating the delicate balance of D2C, Marketplace, and traditional distribution.My guests were Michael Stimola CEO ENVE Composites Stijn Vriends CEO Vittoria Group Steve Smith Brand Manager Castelli Cycling and Jonathan Sherwood Sales and Marketing at SCHUBERTH.Read the latest 'The Business of Cycling' BlogSign up for 'The Business of Cycling' Newsletter

Send us a Text Message.We all use mental shortcuts to make decisions. Those mental shortcuts are the reason that first sentence in this episode description is so short. Savvy marketers tap into these cognitive biases to influence out choices and drive success. In this episode, Nathan Yeung shares why understanding these shortcuts is crucial for creating effective marketing strategies and how trust and avoiding overconfidence play pivotal roles in winning over consumers.  Listen For4:21 Utilizing Availability and Accessibility Heuristics9:08 Channel Strategy and Consumer Habits11:35 Ethical Use of Cognitive Biases14:15 Trust and Overconfidence in MarketingGuest: Nathan Yeung, Find Your AudienceWebsite | Email | LinkedIn Rate this podcast with just one click Leave us a voice message we can share on the podcast  https://www.speakpipe.com/StoriesandStrategiesStories and Strategies WebsiteDo you want to podcast? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the Show.

Let us know what you think of the podcast.How does a private equity firm's takeover typically impact a company's strategic direction and how can it affect their channel partner program?Sometimes, channel partner programs get the axe when a PE firm takes over.In today's episode, we'll: explore this issue, investigate the underlying reasons, and discuss strategies to protect your channel program from being eliminated during a PE takeover.Chapter markers:(01:02) Guest Intro: David Sherman(04:09) How a PE firm's takeover typically impacts a company's channel partner program(07:42) Common reasons investment firms cancel or restructure a partner program(08:47) Performance metrics evaluated by private equity firms(09:40) What metrics should PEs really be analyzing?(12:09) How important is it for private equity to enhance the partner program(14:26) Potential risks of canceling a channel program could bring to customer relationships?(15:58) PEs that keep the partner program post-takeover - maintenance strategy for them?(17:11) Most important aspects of partner management to you that can help a channel chief prove out the channel program to the PE(22:11) What can typically go wrong with channel program with M&A as opposed to private equity takeoverThis production is brought to you by Magentrix ✨

Our esteemed guest, René Bonvani, shares the wisdom from his remarkable channel journey. From his foundational days at Oracle to his entrepreneurial leap with Palo Alto Networks and now his influential role at Battery Ventures, René provides a masterclass on navigating high-tech channels:- How to position a fledgling brand to compete with behemoths- Philosophy of treating partners as equals to internal employees - Important KPIs to track partner success other than revenueTune in and learn how to cultivate loyalty, prevent deal hijacking, and maintain a thriving, partner-inclusive ecosystem that benefits all involved, and don't miss the opportunity to connect with us on LinkedIn for even deeper insights._________________________Connect with the podcast hosts

In a world of perpetual change, navigating digital transformation parallels the phases of societal evolution. From galvanizing momentum to the sobering reality of implementation, each stage demands strategic adaptation. Yet, sustaining innovation requires more than initial enthusiasm; it necessitates a shift in mindset towards everyday creativity. Daphnée Nostrome, Director, Channel Strategy at the Canadian Digital Service discusses the Digital Stress Scale, and how leaders must foster divergent thinking, recognising that innovation thrives in collaboration, not isolation in this week's episode. Daphnée Nostrome, Director, Channel Strategy, Canadian Digital Service For more great insights head to www.PublicSectorNetwork.co  

Have you ever heard of a fractional channel chief? This is a concept that's shaking up the industry, and we had the privilege of delving into it with Kameron Olsen, a leading expert with over 15 years of experience.So, what exactly is a fractional channel chief? Unlike a full-time in-house channel leader, a fractional channel chief offers their seasoned expertise to multiple companies, but only for a fraction of their time. This approach allows businesses to benefit from top-tier channel knowledge and experience without the full-time investment. It's a perfect solution for companies looking to dip their toes into the channel waters or needing to revamp their existing channel strategies.(See here for the video version of this episode https://youtu.be/ALnjOa-ABgw?si=X4XIg-YbzFpkC2wt)(01:02) Guest intro: Kameron Olsen(01:47) Highlights in your career in the channel thus far(04:29) How hiring a fractional channel chief differs from in-house + shortage of the role(06:01) Typical responsibilities and scope of work for a fractional channel chief(08:06) Most enjoyable part about the role of a fractional channel chief(09:15) Potential conflicts of interest or competing priorities channel chiefs may have to navigate when working with multiple clients(09:52) When is it more advantageous for a company to hire fractional channel chief vs. in-house employee?(11:58) Being thrown into a channel role for the first time & how to figure it out(14:04) The disillusion of hiring an inexperienced channel manager that you don't provide training to(14:54) Advice for companies that want to hire a fractional channel chief for the first time + steps to take(17:08) Steps for suppliers to ensure successful partnerships(18:10) Partner management tech stack recommendations to vendors(20:03) Customized recommendations partner management tech stack for each vendor(22:50) How to keep track of the partner experience aspect & increase likelihood of partner engagement & what mature partner programs might do(25:53) Do fractional channel chiefs have deeper insights than in-house channel chiefs?(27:20) Tips for organizations to nurture successful partnerships(28:56) How the role of a fractional channel chief may evolve (will there be a shortage?)This production is brought to you by Magentrix ✨

In this episode, I speak with Xanthe Vaughan Williams, Co-founder of Fourth Day. I started my marketing career working in PR and have always been involved in it in some way or another, working both in-house and agency-side. What has struck me over the last decade is that - particularly in B2B - there are some pretty fundamental misconceptions about what PR actually is AND how to build a programme that drives real results. During this conversation, Xanthe and I dissect the blurring lines between earned, owned and shared media, building value and credibility through third-party endorsements, and developing a successful multi-channel strategy centred around your company founder. — Big thanks to Sopro for sponsoring this week's episode of B2B Better. They just published "The State of Prospecting 2024" - a bumper report that offers data-backed advice on optimizing outreach. You can check it out by visiting this link.  https://sopro.io/b2b-better/

John Jahnke, CEO of Tackle.io, has 20 years of experience in executive leadership roles. John has worked with companies like Pivotal, Greenplum, EMC, and Cognizant.Jake Simpson, CRO of Tackle.io, has led companies through substantial growth phases as the CRO of Anapsis and Catalan Technologies.In this episode, John Jahnke and Jake Simpson, discuss the emergence of cloud marketplaces as a route to market for software companies. They explain how cloud marketplaces, such as AWS, Microsoft, and Google, provide an avenue for ISVs (Independent Software Vendors) to align their sales with cloud providers and tap into the growing cloud budget. The guests highlight the benefits of using cloud marketplaces, including easier access to cloud budget, seamless transaction execution, and the ability to leverage strategic relationships with cloud providers. They also emphasize the importance of understanding the cloud ecosystem and building a cloud go-to-market strategy to take advantage of this high-growth channel. Tune in and learn more about this episode of the Revenue Builders Podcast.HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:07:21] Using cloud credits to purchase software on the marketplace[00:11:38] Marketplace becoming a common channel for software companies[00:16:48] Tackle platform integration with Salesforce enables easy engagement with cloud providers.[00:19:46] Cloud budget and B2B software budget colliding to create a 2 trillion mega budget.[00:20:24] Benefits of using Tackle platform for sales reps.[00:24:03] Tackle IO allows executing transactions without engaging with cloud sellers.[00:26:39] Marketing budgets under pressure, aligning ABM campaigns with cloud.[00:28:27] Tackle IO simplifies the integration of websites with the marketplace.[00:29:37] The evolution of marketplace experience towards a console-based model.[00:32:34] The opportunity for CROs to leverage cloud marketplaces for go-to-market strategies.[00:36:18] Tackle's revenue model and pricing structure[00:37:36] Importance of marketplace strategy for all companies[00:43:25] Career opportunities in cloud co-selling[00:49:46] Jake Simpson echoes John Jahnke's thoughts on designing a cloud go-to-market strategy based on company strategy and go-to-market system.[00:50:15] Jake Simpson sees an opportunity for responsible growth with efficiencies through cloud go-to-market strategies.ADDITIONAL RESOURCESLearn more about aligning customer-facing teams to improve execution: https://forc.mx/48o1jyPConnect and learn more about John Jahnke.https://www.linkedin.com/in/johnjahnke/jj@tackle.ioConnect and learn more about Jake Simpson.https://www.linkedin.com/in/jakewsimp/jake.simpson@tackle.ioTheir Marketing Contact.Erika Childers: ec@tackle.ioHIGHLIGHT QUOTES[00:19:46] "The cloud budget is growing faster than any other budget in technology, say 20 percent year over year. It's 600 billion today. It'll be a trillion dollars in a handful of years."[00:32:34} "There's a tremendous opportunity for those that should be leaning in here. Everyone's trying to figure out right now how to get back to growth, and throwing headcount at it is a risky proposition."[00:38:23] "I think this movement's reshaping the way that channel works. And I think it's not just like marketplace cloud or channel, it's cloud and it can actually be an easy path to initiate your channel strategy as a software."

Drive change; own your data challenges. This week, we're bringing you a special episode as we're joined by two of our own; John Breedon, Director of DataOps & Performance and Seb Tyack, Managing Director of Channel Solutions. We discuss owning your channel data strategy, and how you can get your data to do the heavy lifting to supercharge your channel success. Why is data a key part of channel success? As a vendor, what data should you be prioritising?How to tell if your programs are performing for your channel?And so many more insightful topics beyond these questions too. 

The CPG Guys were joined for this episode by Karan Girotra, the Charles H. Dyson Family Professor of Management at Cornell University's SC Johnson School of Business, Dan Hooker, Senior Lecturer & Executive Education Program Director at the Cornell Johnson School plus Clare Galvão, Vice President of Customer & Channel Strategy at Kellanova.This episode is sponsored by The "Omnichannel Leadership Program" being hosted June 10-13, 2024 at the Cornell Tech campus in New York City. To learn more about the program visit: http://tinyurl.com/cornellomni Follow Karan Girotra on LinkedIn at: https://www.linkedin.com/in/karang/ Follow Dan Hooker on LinkedIn at: https://www.linkedin.com/in/hookerdaniel/ Follow Clare Galvão on LinkedIn at: https://www.linkedin.com/in/claregalvao/Our guests answer these questions about the Omnichannel Leadership Program:Dan, what was the impetus behind creating the OLP and how did CPG brands and retailers play a role in developing the curriculum?Karan, how do you go about developing the academic component of the program. You and your fellow academics present a great deal of research dispersed throughout the 3 day event.  What is new for the program this year?Dan, how do your Partner manufacturers and retailers also participate as presenters and participants in the program?Karan, what is the outcome that you are seeking to deliver to the participants and how does that inform the program design?Clare, you actually attended this course. What are some of the most valuable elements of the programs that you took away from being a participant? Clare, you work for a CPG manufacturer that has been integral in designing the program and sending participants to it. Why is this important to your organization?Karan, what are you hearing from the past participants of the program as to the value that they have derived from OLP?Dan, when I attended the program, the CEO of Ahold Delhaize USA, Kevin Holt,  was part of the program, who are you industry speakers this year?Dan, What type of professional archetype should be interested in attending this program and what advice do you have to get them interested in learning more?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj's Website: http://rhearaj.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Bernhard Friedrichs (PartnerXperience) joins us to share his wealth of knowledge on crafting a partner journey that fosters collaboration and drives capital-efficient growth.He takes us through the nuances of treating partners as equals, not customers, and the importance of transparency and trust throughout the partner lifecycle. From recruitment to onboarding, and beyond, discover the strategies that can turn a good partner experience into an exceptional one.We'll explore:PartnerXperience's four C's of partner qualification: Customer Base, Credibility, Capability, and CommitmentThe impact of technology on PX, including PRM platforms like MagentrixHow to measure the ROI of a superior partner experienceThe playbook for capital-efficient growth through strategic partnershipsBernhard's insights are not just for partnership veterans but also for CEOs and founders looking to weave partnerships into their business model. If you're aiming to future-proof your partnerships and ensure they're more than just transactions, be sure to have a listen.(01:00) Guest intro: Bernhard Friedrichs, PXP(04:36) Key elements of a good partner experience (PX and how they influence the overall success of a partnership(07:28) How does a seamless and user-friendly partner experience contribute to the efficiency of partner onboarding and ongoing collaboration?(10:44) Well-designed partner experience, partner loyalty and long-term commitment to a vendor's program(12:09) Preliminary elements or considerations that need to be in place before your efforts with PX can even have a chance to be effective(16:17) Partner recruitment & setting a potential partner up for a great PX - The 4 Cs(21:07) How a positive PX contributes to the overall brand perception and reputation of a vendor within the partner ecosystem(22:13) Role of partner technology in shaping and enhancing the partner experience + how vendors can leverage it effectively(25:29) Personalization in the partner experience(27:04) Strategies for enhancing and evolving the partner experience to meet changing partner expectations: Embrace complexity(28:13) Measuring & quantifying the ROI of investing in a superior PX in a partner program(31:21) What is Capital Efficient Growth? (PXP's Playbook)(34:00) How integrations help provide a better user experience, not just for the vendor's customers, but for partners too(36:21) Bernhard's key takeaway for vendors from the CEG playbook(37:00) The one thing to know for creating an unforgettable partner experience that can future-proof the partnership(37:35) ConclusionThis production is brought to you by Magentrix ✨

Join us in this episode as JJ Jeffries, Vice President of Channel Strategy at TransImpact, and Laura Zimmerman, Partner Relationship Manager, discuss the power and impact of strategic partnerships in today's market. Special guest Conner Reed from OMNIA Partners shares insights into the world of Group Purchasing Organizations (GPOs) and their approach to building successful partnerships. Discover the key elements of OMNIA Connections, an exclusive event that brings together suppliers and fosters collaboration, thought leadership, and networking. Learn how strategic partnerships, like the one between TransImpact and OMNIA Partners, can drive value, efficiency, and growth for businesses in various sectors. Don't miss this engaging conversation on the dynamics of successful partnerships and the unique experience of OMNIA Connections. This show is brought to you by TransImpact. To learn more, visit www.transimpact.com.Creating Next is a production of Earfluence. 

We dissect the past year's partnership trends and forecast what's on the horizon for 2024. Join our guests, Rob Spee & Vince Menzione as we dive into topics such as:co-sellingpartner programspartner relationship managementmarketplacesresellersthe impact of AI on channel sales2024 predictions (and reviewing our 2023 predictions

Ever wonder how to navigate the shift from direct sales to leading a channel strategy? Let us introduce you to Monica Walton, Senior Vice President of Channel at Evoque, who shares her compelling journey and the secret to quadrupling her team's results year over year. Monica's unique perspective on trust and integrity in channel partnerships has shaped Evoque's phenomenal success.Monica's secret weapon? A balanced approach to choosing partners, rewarding performance and maintaining strong relationships. She leverages her experience to ensure responsiveness and accuracy, key factors in building trust with channel partners. You'll be intrigued by how Monica and her team are navigating the shift in the market towards large multi-megawatt opportunities, while incentivizing partners to bring in an increasing number of smaller deals. As we wrap up our conversation, Monica gives us a peek into the future of Evoque, her plans for growth and her invaluable advice for those making a similar transition from direct sales to a channel strategy. You'll come away with insights into how she measures her partners' performance and how she aims to steer Evoque's growth trajectory in the coming years. Tune in for this riveting conversation and don't forget to subscribe.Monica's LinkedIn ProfileSupport the showThank you for tuning in to Channel Voices! If you appreciate this resource please consider supporting us. Thank you!To stay up to date follow us on LinkedIn and Twitter.You can of course contact us on our social channels or by visiting our website: www.ChannelVoices.comSubscribe to Channel Voices Scope, a monthly LinkedIn newsletter where we provide you with additional information accompanying the podcast. We hope you find this newsletter informative and useful for your career and organisation.We would also like to invite you to join our growing Channel Ecosystems Community on Twitter, a community of channel professionals exchanging ideas, sharing insights and learning from each other. Let's grow together!Until next time

Our guest, Dorian Kominek, realized the pursuit of partnering and partner programs was in need of a foundational framework. So she has set out to work on changing the minds of partnering organizations to rethink their approach to partner program development.Guest bio: From Channel Manager, to Strategic Partnerships Manager, to Head of Partnerships, Dorian has spanned the partnerships arena for some years before deciding to make an interesting contribution to those who have established partner programs, or are planning to establish one.She's here with us today to discuss key ideas from her dissertation: Channel Partner Program Development As An Entrepreneurial Pursuit.Find the dissertation here:https://partnershiphero.ca/#research?ref=mgx-pd-bzsptOr check out Dorian's YouTube channel here: https://youtube.com/@InnovationSensation?si=cM0WVttV1UqN-aRfChapter markers:(01:00) Guest intro(06:20) How to attain organizational alignment for supporting channel partner program development as an entrepreneurial venture(08:34) Best practices for development of a channel partner program in accordance with entrepreneurial literature(11:04) Embracing entrepreneurial thinking to foster innovation for partner program development(13:02) Work discretion, autonomy for the partnership person you hire & trusting them(13:47) Not enough financial support is one or budgetary support. But also time is a huge one(14:59) Rewards and reinforcements: If you're hiring an entrepreneurial person, you need to reward them(16:11) Serving partners as we do customers + aspects of the partner experience (PX)(18:25) Survey results & the most commonly cited entrepreneurial factors necessary for success(20:41) Role of partner segmentation in the partner experience(22:55) Role of empathy in creating a partner program(24:50) Partner programs, as an entrepreneurial venture, and the value to partners(26:10) Type of partners to target in the partner program(27:50) Key resources required to run a successful channel program(29:35) What impact do you hope this report will leave on organizations with partner programs?(31:21) 67% of partner professionals say their biggest challenges are internal at their organization----This production is brought to you by Magentrix ✨

Paul appears on an episode hosted by Vince Menzione. They, along with Rob Spee, explore the dynamics of partnerships and ecosystems, channel marketing, and the pivotal role of the chief partner officer. Other subjects include ecosystem attribution, channel alignment, partner marketing strategies, and the rise of AI adoption. We discuss this and more on today's episode with our Channel Panel members: Rob Spee of Channel Journeys podcast And Vince Menzione of the Ultimate Guide to Partnering® podcastThis production is brought to you by Magentrix ✨

Episode 13 of our "40 Under 40 Global Change Leaders" podcast is live, featuring Clare Galvão, VP of Customer & Channel Strategy at Kellanova. Clare brings a wealth of international experience, having worked with industry giants like Kellogg's and Coca-Cola. In this episode, Clare discusses the significance of active and empathetic listening. She underscores the value of genuinely listening to colleagues to gain a deep understanding of the real issues that require attention. Moreover, Clare highlights the importance of identifying and tackling challenges or pain points that may arise during projects, emphasizing the need for adaptability and openness to new ideas.

Franklin "Sully" Sullivan is the Senior Vice-President of Channel Strategy and Execution for ABB. 

Today's partner ecosystem: fueled by hyperscalers, sold in marketplaces, and delivered through the channel. What can we expect of the partner experience in light of this new ecosystem model?We discuss this and more on today's episode with our Channel Panel members: Rob Spee of Channel Journeys podcast And Vince Menzione of the Ultimate Guide to Partnering® podcastThis production is brought to you by Magentrix ✨

Growing and managing a channel is not without its pitfalls and harsh realities. These uncomfortable truths, often kept under wraps, can hamper the growth and success of your channel strategies if not confronted head-on.Some of these uncomfortable truths include:The Challenge of AlignmentThe Necessity of InvestmentThe Inevitability of ConflictThe Struggle of DifferentiationThe Demand for Constant EvolutionToday's guest will share their experiences, insights, and strategies to turn these uncomfortable truths into powerful levers for success. About the guest - Barb Huelskamp:Has experienced these realities firsthand, survived, and thrivedIs a powerhouse in the world of global strategy and partner sales.is an award-winning Global Channel Executive, recognized by CRN Power 100, and made significant strides in technology, cloud, and software markets – from growing revenues, to orchestrating complex business transformations, and optimizing partner relationsMost recently, she served as the Senior Vice President of Global Partners & Alliances at Alteryx This production is brought to you by Magentrix ✨

Sandy Jap holds the Sarah Beth Brown Endowed Professorship of Marketing Chair. She joined the faculty in 2001 and prior to that was on the faculty at the Sloan School at MIT and the Wharton School at the University of Pennsylvania. She has published widely on the development of strategic partnering and organizational relationships, go-to-market strategies, and e-procurement. She is the author of Partnering with the Frenemy, a book on the dark side of business relationships and A Field Guide to Channel Strategy, a how-to book on going to market strategy. Support the show: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

 The current state and future of partner portals (do we even need them?)Partner engagement challenges: How partner management tech is changing to meet partners where they already are (outside the portal) Hear about what other partner tech providers are doing to meet expectations partners have in the current landscapeFor a video version of this episode, see here: https://www.youtube.com/watch?v=5FkPi5I5wdI  The conversation started on these threads. We'll be addressing the major points brought up by others from these threads https://www.linkedin.com/posts/adampasch_partnerships-partnerexperience-partnersuccess-activity-7039629574317490176-vIDU and https://www.linkedin.com/posts/aaronhowerton_partnerexperience-prms-activity-7039950524846067713-MrpMThen we decided to give it a bigger platform to continue the discussion since these have been long-circulating thoughts in the partnerships space.Hear insights from:Aaron Howerton from Atlassian on why partners don't want to log into your partner portal and other current challenges partners face with PRMsRob Rebholz, CEO of Superglue on how to create better partner experiences and drive portal adoptionPaul Bird, Head Portal Wizard at Magentrix on:the root causes behind a lack of partner engagement with your portal and what you can do about itWhat Magentrix is doing to enable you with partner engagement tools both inside AND outside the portalAnd how Magentrix has pioneered AI-powered PRMs and is leading the way to an AI-powered future in partner management techThis production is brought to you by Magentrix ✨

A quick SmartTech Check podcast interview with HP's Mary Beth Walker, the company's Global Head of Channel Strategy, where we discuss HP's Amplify Impact program and its sustainability commitment to its channel partnersSubscribe to @SmartTechCheck for weekly podcast upload reminders: https://www.youtube.com/SmartTechCheckFollow Mark Vena on Twitter: https://twitter.com/MarkVenaTechGuyFollow Rob Pegoraro on Twitter: https://twitter.com/RobPegoraroFollow John Quain on Twitter: https://twitter.com/jqontechFollow Stewart Wolpin on Twitter: https://twitter.com/stewartwolpin

Hyperscaler marketplaces are having a significant impact on channel sales. By providing customers with access to cloud-based services, hyperscaler marketplaces have become an increasingly popular way for customers to purchase IT services. This has led to a shift away from traditional channel sales, as customers are now able to purchase what they need directly from the cloud provider. As a result, channel partners must focus on providing value-added services and support in order to remain competitive in the market.Our guest today, Tim Lowe, is the Director of Partner Ecosystem for the South East at the world leader of enterprise open source solutions at Red Hat.Watch the video version here. This production is brought to you by Magentrix ✨

In today's episode, we're bringing on a world-renowned professional who has been a long-standing expert in the partnerships industry, to discuss the most recent trends in partner ecosystems practices, as well as predictions for 2023, and a general forecast of what we should expect in the evolution of the partnerships space with regards to ecosystems.Today's guest is Jay McBain. Jay is the chief analyst of “channels, partnerships & ecosystem” at Canalys – a market analyst firm with a distinct channel focus.This production is brought to you by Magentrix ✨

We've brought together three hosts from three different podcasts in the partnerships space to review key insights and trends noticed in the past year from interviews with channel chiefs, partnership leaders and in the overall partner ecosystem landscape.Rob Spee is a seasoned and experienced channel and alliance executive. He has created and executed channel strategies and programs ranging from start-up mode businesses, all the way to a $350M business. Today he's SVP of Global Channel & Alliances at BeyondTrust as well as the host of the long-running Channel Journeys podcast – a podcast where you can “hear channel experts share authentic stories of their channel victories, defeats, and lessons learned along the way.”Vince Menzione is the Founder of Ultimate Partnerships – a consultancy helping partner organizations drive greater results. And the host of another impressively long-running podcast, The Ultimate Guide to Partnering podcast.Paul Bird is the host of Magentrix PRM's The Ultimate Channel Sales Podcast - where he regularly has discussions on how to navigate partnerships, how to support your partners, identify weak areas of your partner strategy, discuss the latest industry trends and reports, and more.This production is brought to you by Magentrix ✨

In the business world, product-user fit is frequently overlooked. Do you think your company is a Product-User Fit firm? In today's podcast, Wes Bush welcomes Jordan Woods, founder of GoodGrowthCo, to share insights and recommendations on achieving a Product-User Fit company that you can use to grow your business when it comes to product-led growth. If you're interested in digging into how to achieve Product-User Fit, then sit back, relax, and start listening to this podcast! Show Notes [05:36] Product-User Fit requires you to actually find a problem that resonates with the person at a specific organization. [06:12] Learn the two things you should know before establishing your growth engine. [08:07] What is the main distinction between Product-Market Fit and Product-User Fit? [11:23] Do you think your business is a Product-User Fit company?  [27:11] In developing a Channel Strategy, make sure to interact with your users so that they can use your product and find value in it! [30:08] Be aware of the two types of users you have as they will have an impact on your product. [31:58] Learn the steps that can help you start achieving your Product-User Fit! [34:32] Dig deeper into your product's problems and push a solution about it. [37:31] Listen to Jordan's advice for business owners to get clarity on their problem and achieve Product-User Fit in their company. [41:14] Pay close attention as Jordan Wood shares his top tip for a company considering "How do I achieve product-user Fit?" About Jordan Woods He works with technology companies of all sizes to create a long-term growth engine for their products, with a focus on B2B and prosumer (B2C2B) products. He previously led growth teams at FullStory, Cypress.io, and interviewing.io, where he was responsible for acquisition, activation, and revenue growth. Profile Jordan Woods on LinkedIn GoodGrowthCo

It's no secret, potential partners start scoping you out long before approaching you.Sure, it's easy to brush off anonymous complaints as “unimportant”. But don't forget, the channel community is listening. Today's episode brings a new perspective on partnerships. We welcome someone representing the other side of the channel: a channel partner, straight from the MSP community.Listen to this episode to find out:How partners vet vendorsManaging your reputation in the channel communityWhich common practices turn partners off from working with youAnd, as a bonus, How to start delivering marketing that adds more value to your partnersToday's guest has been in the tech space for nearly 30 years. For the past 2 decades, he's been a tech entrepreneur and advocate for open-source software. He maintains a YouTube channel, “Lawrence Systems” has over 258-thousand subscribers where he vlogs on: Tech, IT and, cyber security. And he's currently the President at Lawrence Technology Services, a Managed Services Provider based in Michigan.  Read the blog:  https://www.magentrix.com(0:00) Introduction(02:34) Why is it important for an MSP to thoroughly vet vendors?(4:11) Define the MSP community and tell us where you connect with each other?(5:41) Red flags that can make you stop pursuing a partnership altogether(8:06) Green flags – Factors that inspire confidence in working with a vendor (9:33) Cringe-worthy call-outs: Claim # 1  (11:13) Cringe-worthy call-outs: Claim # 2  (12:39) Does breaking trust tend to affect vendor reputation forever? Can a vendor come back from breaking trust in the partner community?(14:57) Things vendors need to start doing to increase transparency overall(16:12) Pricing and transparency: How should vendors list pricing?(18:50) Product feature pages are usually written by marketers. How do you ensure that a vendor's product does what it says it does?(21:05) Vetting Vendors video reaction(25:52) How can vendors be as transparent as possible(26:11) What's the right balance of marketing vendors should do?(28:09)  At what point in your vendor vetting process do you reach out to engage with them about a potential partnership?(29:54)  Advice for vendors dealing with issues that are negatively affecting their reputation today(31:14) Conclusion  

In this episode, Renee Bergeron, Senior Vice President & General Manager AppSmart at AppDirect, discusses how the two-year pandemic accelerated channel transformation. AppSmart is a B2B technology ecosystem powered by the AppDirect platform. Renee speaks about four key elements from the pandemic that fast-tracked channel transformation as businesses needed to reinvent themselves in the digital sphere. Along with transformation into the digital sphere is the trend where businesses want to be provided with end-to-end solutions and this is resulting in a shift to ecosystems. The impact is on the channel partner who then needs to navigate these different marketplaces to bring together end-to-end solutions for their end customers. In order to do so, channel partners are embracing technology-agnostic multi-category marketplaces to bring together solutions from different categories. Note: SaaS Connect 2023 will take place in San Francisco April 19th and 20th. If you would like to be a sponsor, please contact us at admin@cloudsoftwareassociation.com for information. Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at https://ContentAllies.com. #saas #software #cloud

Do you have a channel strategy in place? You may have channel partners as part of your Go To Market Strategy, but do you have a strategy that includes how you will support your partners' success? I've worked with many companies who sell through the channel and complain that their channel partners aren't selling enough. In order for channel sales to be successful, your team has to understand how the potential partners are going to make money with the product or service you want them to sell. It's not up to the partners to figure it out, it's up to you.My guest today is Bruce Stuart, a partner at CHANNELCORP and a 30+ year veteran helping companies develop profitable channel strategies. In this episode, Bruce will take us through each step in the process of setting up a channel strategy. You will learn tactics on how to identify potential partners. He explains how to build a financial model that will attract the right partners, including understanding their investment and time to pay back. Another key takeaway is the program package. Think franchise, and you are on the right track to understanding the investment that you need to make in preparing the materials and process for a successful channel strategy. Highlights3:46 How to decide if your product or service is suitable for channel sales6:29 The relationship that your channel partners have with their customers is the biggest asset that they will ever have10:24 I tell my clients to “Think franchise” that's how complete your offer has to be10:58 The most cost effective way to find channel partners13:50 Your channel marketing people need to know how to count15:20 You are investing in an asset that will be treated as an expense17:14 Checkout this 250 page instruction manual, you don't have to make it up22:48 The worst thing you can have is an incompetent channel partner making a succesfull sale26:50 The three options for channel structure29:24 Channel manager as trusted business advisor33:15 When do you have to revisit your channel strategy About Our GuestBruce R. Stuart, CMC, founding partner of Channelcorp Management Consultants Inc. (Channelcorp) where he provides growth-focused executive education and channel consulting to senior executives in the IT industry. He has authored more published articles on the topics of channel partner profitability, channel development, channel management, and strategic partnerships and alliances then anyone in the industry. About ChannelcorpChannelcorp is the leading, and most experienced, independent IT channel consultancy in the world specializing in vendor and partner business model transformation. Channelcorp has completed Management Consulting and Executive Education assignments in 25 countries around the world. The firm's clients include many of the top hardware/software/telecommunications companies selling into most of the product and service categories in the worldwide IT market. Show LinksResource Link:https://channelcorp-management-consultants-inc.myshopify.com/products/channels-handbook-third-edition?variant=35201383891095 Connect with Bruce Stuart in the links below:Website: http://www.channelcorp.com/LinkedIn: https://www.linkedin.com/in/bruce-r-stuart-22b911122/ You can learn more about and connect with Alice Heiman in the links below.Website: https://AliceHeiman.comLinkedIn: https://www.linkedin.com/in/aliceheiman/

Partner ecosystems are like ecological ones: when healthy, all connected parts can nurture and support one another. But how do you know if your partner ecosystem is healthy?Are there any measurements that can help monitor ecosystem health? And how can you identify deficiencies within your ecosystem before it's too late?Norma Watenpaugh shares insights on: How you can sustain a healthy partner ecosystem What you can do to optimize ecosystem healthToday's guest, Norma Watenpaugh, has been a visionary in the IT world for channel giants like Sun Microsystems, pre-Oracle, Fujitsu, BA Systems, and for the last 20 years, CEO and founding partner of the Phoenix Consulting Group.She has a laser focus on helping companies achieve profitable results through strategic alliances, channels, and partner ecosystems.Listen for all of Norma's insights on maintaining a healthy partner ecosystem. Read the blog:  https://www.magentrix.com/ (0:00) Introduction(2:30) What is a partner ecosystem?(4:32) The shift to the ecosystem model (6:08) Gauging the health of the ecosystem – how it impacts the success of partnerships(8:22) Establishing a Partner Ecosystem(13:17) 1st Thing to Check: Ecosystem strategy (18:25) 2nd Thing to Check: Interaction and engagement amongst partners(22:43) 3rd Thing to Check: Mutual benefits for partners(23:42) Example of a healthy partner ecosystem (25:16) Norma Watenpaugh's background in partner ecosystems(26:39) Results to expect from a healthy partner ecosystem (27:33) Conclusion 

It's important to find partners that are right for you, but just as important, if not more, is knowing how to make the most of those partnerships. One way that can almost guarantee a deep understanding of how to navigate your partnerships and best leverage them is the practice of partner segmentation. That is, segmenting partners within the different markets they service.  Manuel Rivera shares insights on: how to identify different partner segments, what you can do to build partners' strengths, minimize their weaknesses, how to support them, and help them grow to reach your overall goal. Our guest today, Manuel Rivera, has been in the channel for over 20 years. He boasts a pretty extensive background in: taking over existing channel programs, understanding the current makeup of the channel partners that are part of those programs, and trying to align those partners with the goals of the organization. Today, he develops and manages the channel sales program of Constella Intelligence as the Vice President Global Channel Sales. Listen for all of Manuel's advice on creating and leveraging strategic channel partnerships. (0:00) Introduction (2:07) Manuel Rivera's background in channel sales (4:11) Benefits of a well-thought out channel partner strategy (7:15) Start by selecting the right partners (13:55) Leverage partnerships & know where to invest time (37:24) Understanding market trends is key for positive growth  (40:15) Conclusion 

In this episode, Sarah Marsh, Director of Channel Strategy and Sales Enablement at Verizon, joins Theresa Caragol to share how you can successfully champion a workplace culture where all employees and partners are inspired and empowered to grow and thrive.

Our guest today, Hans Peter Bech, has been involved in the channel space for over 3 decades. With more than 25 years in executive roles growing global market shares for information technology companies under his belt, he decided to focus all his energy on strategic business development projects and founded TBK Consult. And as if that wasn't enough, throughout this time, he has also written not one but 3 published books on channel-related topics. Topic summary: Channel sales is a great way to reach the end consumer and so you establish a channel. Now, how do you build that channel to be successful? What if you're experiencing great success already but now, how do you expand your channel globally? Hans discusses what your channel sales strategy should include: A clear definition of the goals for your channel from day 1 – what you hope to achieve. Keep goals realistic and be sure to track and measure progress. A complete channel partner program, defining everything from selecting the best partners to guidelines for partners to expectations from partners. A plan for managing channel partners and all their ongoing requirements. Listen to the episode for all of Hans' expert tips on building a successful partner channel. Read the blog: https://www.magentrix.com/articles/blog/3-Expert-Tips-on-Building-a-Successful-5-5-2022(0:00) Introduction(2:14) Hans Peter Bech's background in channel sales(4:00) Mapping out a channel strategy: how it impacts the success of the channel (7:23) Planning for a successful channel: the biggest misconception(8:39) What makes an exceptional channel partner?(09:20) 1st Tip: Define goals from day 1(16:14) 2nd Tip: The channel partners (29:19) 3rd Tip: Managing the channel partners (36:06) When does building a successful channel pay off?(37:12) What results can you expect?(39:09) Conclusion 

It probably doesn't need repeated, but Nike is the heavyweight champion of consumer brands. There are only a few brands that ever achieve ubiquity in popular culture like Nike. No matter where we turn, it feels like there's a swoosh just around the corner. That being said, there's several current “lesser known” Nike business strategies that are key to overcoming the increasingly crowded and changing marketplace. These are the business strategies that I believe will make Nike an even more impressive company and extend their market leadership over the next decade. Nike has acknowledged that today's purchase journey is fragmented, and there are multiple touch points that go into a customer's consideration process. Within this interconnected experience, Nike has a strong sense of the purpose that each of its channels serve. They're in front of the curve and making bet on where the consumer is going...the same bets that you'll likely need to make in your CPG brand to not only thrive but simply survive over the next 5-7 years. Are you paying attention to the Nike masterclass? Nike & Amazon Channel Conflict = https://youtu.be/itwhH2hLeqg FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - https://www.linkedin.com/in/joshuaschallmba TWITTER - https://www.twitter.com/joshua_schall INSTAGRAM - https://www.instagram.com/joshua_schall FACEBOOK - https://www.facebook.com/jschallconsulting MEDIUM - https://www.medium.com/@joshuaschall

In this episode of The Ultimate Channel Sales Podcast, we bring on Jonathan Deveaux. He has had a successful career driving business growth through partnerships for nearly a decade. From developing strategic partnerships to roles focusing on partner enablement and partner marketing, today he is the VP of Global Alliances and Partnerships at Comforte AG. Topic summary: Whether it's a tech stack involving multiple technologies or just a single platform, having tools to manage your channel sales is a part of forming a channel strategy not to be overlooked. There are a number of things to consider when selecting the tools you should use for managing your channel sales. You want to make sure the tools you select are suitable for the job and provide the performance and functionality you expect. And once you've figured that out, you've got to decide which tools or technologies to actually utilize – no easy feat considering the multitude of options out there. Jonathan discusses how to select the right platform to manage your channel sales including: Best practices for selecting a channel management platform When is a solution necessary for channel management? Which organizations should adopt a channel management tool? Top challenges alleviated by a stellar channel management platform How channel management platforms increase partner engagement Listen to the episode where we'll discuss these topics and more. Read the blog: https://www.magentrix.com/articles/blog/How-to-Select-the-Right-Platform-to-4-5-2022(0:00) Introduction (1:57) Jonathan Deveaux's background in channel sales (4:09) Best practices for selecting a channel management platform (7:30) When is a solution necessary for channel management? (9:28 ) Which organizations should adopt a channel management tool? (11:46) Top challenges alleviated by a stellar channel management platform (14:55) How channel management platforms increase partner engagement (20:13) Top 3 benefits of an excellent channel management platform (25:57) Pitfalls of not having a channel management platform (28:42) Look for a channel management platform that benefits other parts of your organization (30:49) Conclusion  

Our guest today, Kathleen Phillips, has been in channel-related roles for over 20 years. Her portfolio includes leading teams that have generated more than 100 million dollars in new revenue and successfully launched over 35 disruptive products, solutions and services. Today, she is the Head of Global Partnerships and Strategic Alliances at Digital River. Topic summary: The keys to building any relationship where both parties benefit mutually and equally are transparency, commitment and trust. These key concepts should be at the heart of every partner program and every activity in a partner program should lead back to helping flesh out one of these key areas. They are the building blocks for a mutually and equally beneficial partner program, and how you can use them to build yours is the discussion we're going to have in this episode of the Ultimate Channel Sales Podcast. Kathleen discusses how to build a mutually and equally beneficial partner program including: How to show commitment to partners from the start Channel partner training and alignment across the partner organization Shrinking time to revenue and increasing the value of partnerships Partner enablement & incentives Tools for effective partner management Listen to the episode for Kathleen's insights on these topics and more. Read the blog: https://www.magentrix.com/articles/blog/How-to-Build-a-Mutually-Equally-7-4-2022(0:00) Introduction (2:21) Kathleen Phillips' background in channel sales (3:46) How to show commitment to partners from the start? (6:40) Channel partner training and alignment across the partner organization (8:28) Shrinking time to revenue and increasing the value of partnerships (10:17) Partner enablement - make sure your partner is effectively representing you  (13:47) Partner incentives, spiffs & rewards - what's the best approach?  (16:45) MDF & co-op marketing (17:52) Maintaining transparency and trust with partners (19:41) Dedicated partner account managers vs. a team managing partners (21:08) Tools for effective partner management (22:32) What should channel partners do to maintain a mutually beneficial relationship (23:58) The benefits of a partner portal (25:10) What results can you expect from following a symbiotic approach? (26:27) Taking your channel program to the next level (27:49) Conclusion 

Have you ever wondered why many businesses couldn't achieve their strategies? Most CEOs are very impressive in setting strategies and business imperatives. But when it comes to executing the business strategy, they are not as good as setting it. And the simple reason is that they got lost on how to deploy this business strategy into channel strategy. And this week, we have a very unique thought leader who will reveal all of those secrets of fulfilling the business strategy. Yaser Abdullah has an unmatched experience in business end to end across many multinational companies Like (Johnson & Johnson, Unilever, and Reckitt Stay tuned this Sunday with Global S&OP Community and another unique episode. The knowledge you will not find in books.

Our guest today, Autum Grimm, is not only an innovator, but also a pioneer, in a division of the channel space that had been left completely unexplored before the birth of her company. Today, she is responsible for revenue, demand generation, operations and business development as CRO at PartnerTap, a leading enterprise Partner Ecosystem Platform that allows companies to automate account mapping, control data shared with each partner, and enable sales teams to cross-sell with partners. Topic summary: Growth of your partnerships can sometimes take a direction that may demand a new set of requirements to keep your partners engaged. Dealing with any unforeseen situations can best be avoided by planning early & carefully, and regularly checking in with partners and tracking efforts. Take care of your partners and your partners will take care of you. This, is how you truly reap long-term benefits for years to come. Autum shares the 3 best kept secrets to creating long-term revenue streams within the channel: Build strong relationships with your channel partners Have a winning channel strategy Track and measure success with your channel partners Listen to the episode for all of Autum's insights on achieving success within the channel. Read the blog: https://www.magentrix.com/articles/blog/3-Best-Kept-Secrets-to-Creating-16-2-2022(0:00) Introduction (2:16) Autum Grimm's background as a channel leader (2:43) What do organizations need to consider if creating long-term revenue through partnerships is their end-goal? (3:04) Secret #1: Build strong relationships with your channel partners (5:29) Secret #2: Have a winning channel strategy (10:46) Building loyalty and engaging channel partners (13:55) Enabling partners to meet their goals (15:54) When to give up on an unsuccessful partnership (18:39) Secret #3: Track and measure success with your channel partners (26:31) Invest in yourself as a channel professional (27:48) Conclusion 

In this episode of Mobile Growth & Pancakes, Jonathan Fishman is joined by Scott Dodson, Chief Marketing Officer at Play Magnus Group. They discussed growth loops and the relationship between brand strategy, channel strategy, and monetization strategy.

Click here to register for my FREE Masterclass: https://autc.pro/TSSeng-pod?sl=POD-48161830

What is your internal communication (IC) channel strategy like? If you need to review yours, or want to create one for the first time, this episode will help you. I cover: What a channel strategy is The role of internal communication channels The three things you need to know How to make informed decisions What you need to be mindful of when planning your content How to review your internal communication channels Why you need to focus on accessibility. Do let me know what you think of this episode and don't forget to rate, review and follow, so other Comms pros can benefit too. Useful links: Add your name to receive Rachel's monthly Water Cooler newsletter. Show notes for this episode. All show notes: allthingsic.com/podcast. Rachel's All Things IC website, featuring 1600 free blog posts. All Things IC Online Masterclasses, where you can enrol in training. Find Rachel on Twitter @AllThingsIC, Instagram @rachelallthingsic or LinkedIn. Thank you to my Producer, Debbie West of Seren Creative. Thank you for stopping by, Rachel Miller, Founder, All Things IC.

Associate Principal Patrick Chan talks with Associate Principal James McDonald discuss how companies can transform and optimize their buying channel strategy by considering the best mix of requirements, controls, approvals, and procedures for each major category of corporate purchases.

Founded in 1993 as part of the United States' successful bid to host the 1994 FIFA World Cup, the Major League Soccer (MLS) is composed of 27 teams such as (24 in the US and 3 in Canada.) that compete each year for the MLS Cup. Since its creation the league's awareness and popularity has grown quickly, driven both by clubs (LA Galaxy, D.C United, New York Red Bulls etc.), and by star players such as Thierry Henry, David Beckham or more recently Zlatan Ibrahimovic. As the other US leagues, the MLS is always trying to innovate, finding new ways to further engage with its growing fanbase. For this new LeCorner Episode, we had the pleasure to discuss with Chris Schlosser, senior vice president - media at Major League Soccer. We have been through his professional journey, starting with the internet boom at MSN and his current role at MLS. We discuss the importance of digital and innovation to further develop the league and its expansion. Episode timeline:  - Introduction to Chris Schlosser: personal and professional background - The internet boom in the Global Economy  - The role of digital within MLS - Streaming war: AT&T and Discovery - The evolution of the Linear TV - Live in sports - Data's role in sports organizations   - How MLS is planning to work with partners to better leverage data?  - Digital innovation at the MLS: a new way to broadcast games - New revenues streams for leagues - The application of blockchain technologies in the sport industry - How can MLS capitalize on the Football World Cup 2026? If you had good time listening this episode, do not hesitate to support us: 1. By subscribing, it's just a small click

In this episode of the Partner Channel Podcast, Daniel sits down with Melinda McBride, SVP of Global Alliances and Channel Partners at Equifax. Melinda explains the foundational elements of a partner program and why it's important to easily articulate you and your partner's value proposition. She also describes the importance of leadership buy-in and why there is no such thing as competition.