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Hosted by larry walsh
4 episodes with larry walsh
4 episodes with larry walsh
3 episodes with larry walsh
5 episodes with larry walsh
2 episodes with larry walsh
2 episodes with larry walsh
2 episodes with larry walsh
Vendors go to great lengths to create channel programs that enable and encourage partners to succeed in their mutual go-to-market activities. These programs define the rules and agreements under which vendors and partners operate. However, partners often have little direct influence over how these programs are crafted or managed. Vendors can either elevate partners to new heights or dash their hopes and aspirations. Channelnomics reviewed years of commentary from satisfaction surveys that gathered insights from thousands of partners on their experiences and perceptions of working with different vendors. We aggregated and compiled these comments, identifying the actions that delight and frustrate partners. In this special episode of Changing Channels, host Larry Walsh explores the highs and lows of vendor engagements with partners – and what channel leaders can learn from them. Don't forget to like, comment, and subscribe for more episodes of Changing Channels. Follow us, Like us, and Subscribe! • Channelnomics: https://channelnomics.com/ • LinkedIn: https://bit.ly/2NC6Vli • X (formerly Twitter): / channelnomics About Larry Walsh: • LinkedIn: / lmwalsh2112 • X (formerly Twitter): / lmwalsh_cn • Bio: https://channelnomics.com/team/larry-... Changing Channels is a production of Channelnomics, a brand of 2112 Enterprises LLC Follow @Channelnomics to stay current on the latest #research, #bestpractices, and #resources. At @Channelnomics — the voice of thought leadership — we define #channel trends, chart new #GTM strategies, and #partner with industry leaders to champion #diversity in the channel. © 2112 Enterprises LLC
In this episode of Changing Channels, host Larry Walsh speaks with Alessandro (Alex) Cattani, CEO of Esprinet Group, about the unique dynamics of working within the IT channel and distribution landscape across Europe. Unlike the United States, the European market is complex, shaped by distinct local economies, languages, and regulations across different countries. Cattani shares insights into how these regional distinctions require a highly localized approach, making distribution essential for navigating each country's specific business climate. The conversation explores the evolving state of distribution in Europe, highlighting the digital transformation reshaping distribution and the ongoing consolidation trend. As Cattani notes, while American distributors and global firms expand their footprint, smaller, regionally-focused distributors still play a critical role in servicing localized needs. This episode is an essential listen for anyone looking to understand the nuances of the European IT channel and how distribution strategies differ significantly from the American model. Tune in for expert insights on adapting to Europe's fragmented market and the critical role that nimble, localized distribution partners play in supporting vendors' success. Don't forget to like, comment, and subscribe for more episodes of Changing Channels. Follow us, Like us, and Subscribe! • Channelnomics: https://channelnomics.com/ • LinkedIn: https://bit.ly/2NC6Vli • X (formerly Twitter): / channelnomics About Larry Walsh: • LinkedIn: / lmwalsh2112 • X (formerly Twitter): / lmwalsh_cn • Bio: https://channelnomics.com/team/larry-... About Alessandro Cattani • LinkedIn: https://www.linkedin.com/in/acattani/ Changing Channels is a production of Channelnomics, a brand of 2112 Enterprises LLC Follow @Channelnomics to stay current on the latest #research, #bestpractices, and #resources. At @Channelnomics — the voice of thought leadership — we define #channel trends, chart new #GTM strategies, and #partner with industry leaders to champion #diversity in the channel. © 2112 Enterprises LLC
In this episode of Changing Channels, Channelnomics's Larry Walsh speaks with Stephanie Chiras, Senior Vice President of Partner Ecosystem Success at Red Hat, to discuss the critical role collaboration plays in building and leveraging successful ecosystem channels. Chiras highlights how no single company can solve all customer challenges alone, emphasizing the need for multiple partners to work together to deliver comprehensive solutions. Red Hat, as a leader in open-source software, has embraced this collaborative approach by creating a flexible, modular partner framework that enables partners to engage more effectively with both Red Hat and each other. Throughout the conversation, Chiras explains how collaboration is essential for driving value through AI, hybrid cloud, and other emerging technologies, and how Red Hat is evolving its partner program to foster these collaborative motions. Don't forget to like, comment, and subscribe for more episodes of Changing Channels. Follow us, Like us, and Subscribe! • Channelnomics: https://channelnomics.com/ • LinkedIn: https://bit.ly/2NC6Vli • X (formerly Twitter): https://twitter.com/Channelnomics About Larry Walsh: • LinkedIn: https://www.linkedin.com/in/lmwalsh2112/ • X (formerly Twitter): https://twitter.com/lmwalsh_CN • Bio: https://channelnomics.com/team/larry-walsh/ About Stephanie Chiras • LinkedIn: https://www.linkedin.com/in/stefanie-chiras-9022144/ Changing Channels is a production of Channelnomics, a brand of 2112 Enterprises LLC Follow @Channelnomics to stay current on the latest #research, #bestpractices, and #resources. At @Channelnomics — the voice of thought leadership — we define #channel trends, chart new #GTM strategies, and #partner with industry leaders to champion #diversity in the channel. © 2112 Enterprises LLC
In this episode of Changing Channels, host Larry Walsh speaks with Sal Sferlazza, the CEO and founder of NinjaOne, a leading managed services platform, to discuss the evolving landscape of Managed Services Providers (MSPs). They dive into how NinjaOne has emerged as a competitive alternative in the crowded MSP market by focusing on simplicity, scalability, and superior customer service. From the rise of MSPs to the challenges they face in today's complex and commoditized environment, this conversation covers how vendors like NinjaOne are helping MSPs consolidate their tech stacks, improve business outcomes, and grow their customer bases. Sferlazza also shares insights on future trends, including the role of AI and the ongoing transformation of the managed services industry. Tune in to hear about NinjaOne's journey, strategy, and the broader managed services ecosystem. Don't forget to like, comment, and subscribe for more episodes of Changing Channels. Follow us, Like us, and Subscribe! • Channelnomics: https://channelnomics.com/ • LinkedIn: https://bit.ly/2NC6Vli • X (formerly Twitter): https://twitter.com/Channelnomics About Larry Walsh: • LinkedIn: https://www.linkedin.com/in/lmwalsh2112/ • X (formerly Twitter): https://twitter.com/lmwalsh_CN • Bio: https://channelnomics.com/team/larry-walsh/ About Sal Sferlazza • LinkedIn: https://www.linkedin.com/in/sal-sferlazza-64b916/ About NinjaOne: https://www.ninjaone.com/about-us/ Changing Channels is a production of Channelnomics, a brand of 2112 Enterprises LLC Follow @Channelnomics to stay current on the latest #research, #bestpractices, and #resources. At @Channelnomics — the voice of thought leadership — we define #channel trends, chart new #GTM strategies, and #partner with industry leaders to champion #diversity in the channel. © 2112 Enterprises LLC
Acknowledgement of Country// Headlines// New Gaza death toll estimates | Local issues of freedom of speech on PalestineJohn Setka Resigns from CFMEU VicFirst-ever & 'indefinite' strikes at Samsung Electronics, South Korea Keep The Fire Burning - Blak Loud and Proud// Sounds, chants and speeches from Annual NAIDOC Vic March in Naarm Melbourne, held. Speakers include Robbie Thorpe, Thelma Austin, Jidah Clark and Larry Walsh. Thanks to Jordan from 3CR's Green Left Radio for the audio recordings. Protesting Trimson Partners' Unfair Eviction in Footscray// An interview from Slacker Radio crossing live to a protest organised by RAHU and BPU on the 22nd June, against the unfair eviction of member and Neurodiverse Blak man renting in Footscray. We also listen to soundbites from rally attendees, ahead of another demonstration this Friday 19th July, 9am-5pm 145-147 Geelong Rd Footscray VIC. AOD treatment services and harm reduction in Victoria// Inez from 3CR Breakfast interviews Dr James Petty (Senior Policy and Research Advisor, VAADA), discussing recent health alerts about illicit substances and adulteration with other substances, and their recently released paper on the need for developing a Potent Synthetic Opioids Plan, co-published with Harm Reduction Victoria (HRVic). HRVic also host free online Naloxone training on the first day of each month. Community picket against harms dealer Electromold in Thomastown// Mercedes Zanker provides coverage on the first community picket at the Electromold Factory in Thomastown on Uprise Radio, June 21st 2024. Check out Renegade Solidarity Audioforce, Darebin for Palestine, Whittlesea for Palestine, and Weapons out of Naarm on social media to find out more about their next community picket, at 6am Wednesday 24th July, at 202 Hold Pde Thomastown VIC.Music:Respira Palestina - Abe Dunovits (New Release)Ngarwu - DRMNGNOWHomeland - Tjaka
No one technology vendor has all the products and services that businesses need to operate efficiently and effectively. Even the best vendors with the broadest portfolios have limitations. They need to partner with complementary products and services to extend the value of their applications. This need is at the heart of what makes ecosystems valuable. Through ecosystems vendors and partners are able to combine products into systems. A significant part of this ecosystem is independent software vendors (ISVs), which make the applications that extend the functionality and value of the underlying technology products and platforms. The challenge vendors and partners face is identifying and forming relationships with the right ISVs. In this special episode of Changing Channels, host Larry Walsh speaks with three industry experts – John Dusett of Ingram Micro, Alyssa Fitzpatrick of Elastic, and Alex Lewis of Genesys – about what it takes to create value-generating relationships with ISVs. Follow us, Like us, and Subscribe! Channelnomics: https://channelnomics.com/ LinkedIn: https://bit.ly/2NC6Vli X (formerly Twitter): https://twitter.com/Channelnomics About Larry Walsh: LinkedIn: https://www.linkedin.com/in/lmwalsh2112/ X (formerly Twitter): https://twitter.com/lmwalsh_CN Official Bio: https://channelnomics.com/team/larry-walsh/ About Our Guest John Dusett, Ingram Micro: https://www.linkedin.com/in/johndusett/ Alyssa Fitzpatrick, Elastic: https://www.linkedin.com/in/alysfitz/ Alex Lewis, Genesys: https://www.linkedin.com/in/alexlewis/ Changing Channels is a production of Channelnomics, a brand of 2112 Enterprises LLC Follow @Channelnomics to stay current on the latest #research, #bestpractices, and #resources. At @Channelnomics — the voice of thought leadership — we define #channel trends, chart new #GTM strategies, and #partner with industry leaders to champion #diversity in the channel. © 2112 Enterprises LLC
The term "ecosystem" has become increasingly prevalent in recent years, steadily replacing "channels" to denote indirect sales processes. By definition, ecosystems is the collaboration between two or more companies to address a customer's needs. Nevertheless, there is a trend where the term "ecosystems" is also applied to describe channel populations and communities, leading to some confusion. This conflation of terms can set unrealistic expectations about what ecosystems are and what outcomes they can achieve. In this episode of "Changing Channels," Channelnomics's Larry Walsh and Bryn Nettesheim address the nuances of the ecosystem definition and seek to clarify the current trend's implications. They explore the distinct characteristics of ecosystems and how these collaborative networks can be leveraged effectively in the technology sector. This discussion aims to demystify the concept and ensure a common understanding within the industry. Follow us, Like us, and Subscribe! Channelnomics: https://channelnomics.com/ LinkedIn: https://bit.ly/2NC6Vli Twitter: https://twitter.com/Channelnomics About Larry Walsh: LinkedIn: https://www.linkedin.com/in/lmwalsh2112/ Twitter: https://twitter.com/lmwalsh_CN Official Bio: https://channelnomics.com/team/larry-walsh/ About Bryn Nettesheim LinkedIn: https://www.linkedin.com/in/brynnettesheim/ Official Bio: https://channelnomics.com/staff/bryn-nettesheim/ Changing Channels is a production of Channelnomics, a brand of 2112 Enterprises LLC Follow @Channelnomics to stay current on the latest #research, #bestpractices, and #resources. At @Channelnomics — the voice of thought leadership — we define #channel trends, chart new #GTM strategies, and #partner with industry leaders to champion #diversity in the channel. © 2112 Enterprises LLC
Check out the bonus Killing IT content on MSP Radio's Business of Tech podcast! Today's a great day to subscribe to that: https://www.businessof.tech/subscribe/ -- -- -- Topic 1: The Current State of Mergers, Acquisition, and MSP Consolidation Mergers and Acquisitions are alive and well in the MSP channel. Jay McBain from Canalys predicts a growth of M&A of 50% in 2024. In addition to MSPs themselves, he says that we'll see some major vendors acquired as well. The promise of these larger organizations is always that they'll bring efficiency and profit. So far, that hasn't happened. But that's the promise. Karl thinks this is a GREAT marketing opportunity for MSPs. Related Links: https://greenwichgp.com/wp-content/uploads/2024/02/MA-Demand-for-Managed-Service-Providers-in-2024.pdf https://www.channelfutures.com/mergers-acquisitions/msp-m-a-staying-hot-what-to-expect -- -- -- Topic 2: The Practical Application for AI in Small Business Are we there yet? While AI is the most popular topic in technology, the question remains: what can we use AI for that will produce actual business value? Some industries have made great progress with AI, including manufacturing and medicine. According to a recent study, more than 93% of manufacturers (from start-ups to global giants) are already using AI in some form. What are the implications and opportunities for MSPs and solution providers to sell their services to manufacturing clients? And what lessons can we learn to accelerate the adoption of AI in other industries? Related Link: https://research.aimultiple.com/manufacturing-ai/ -- -- -- Topic 3: How to best use predictions and analysis from guys like us. Summary of the Larry Walsh article linked below: “IT spending growth projections should be taken with caution as they are directional and subject to change. While major analyst firms forecast healthy growth, the market is not uniformly strong, with several countries experiencing recession. Partner confidence is also dampened due to negative macroeconomic trends. Despite fluctuations in forecasts, investors, vendors, and partners rely on them for strategic planning. Channelnomics predicts conditions in the first half of 2024 to resemble 2023, with substantial improvement in the second half. Robust growth in IT spending is expected in 2025 and potentially 2026, driven by investments in artificial intelligence, data management services, and infrastructure refreshes.” Article by Larry Walsh, Channelnomics: https://channelnomics.com/taking-it-spending-forecasts-with-grain-of-salt/ See also: "With a projected 6.8% surge in global IT investment in 2024, organizations are positioned at the brink of transformative growth. According to Gartner, worldwide IT spending it expected to total $5 trillion in 2024. This represents a 6.8 percent increase over 2023. And while this is an increase, it's down from the previous forecast of 8 percent." https://www.teamdynamix.com/strategic-it-spending-in-2024-navigating-growth-and-innovation/ :-)
In the latest episode of the podcast “Changing Channels,” host Larry Walsh spoke with Trevor Vickery, the vice president and general manager of Intel's global partners and support organization, about the concept of the "Siliconomy" – or the Silicon Economy – and how semiconductors are driving a new wave of innovation and opportunity. The Siliconomy, a term coined by Intel, refers to the ubiquity of semiconductors in our digitally connected world. As Vickery explained, the need for compute power is growing exponentially, with the market expected to reach a trillion dollars in the next few years. This growth is driven by the increasing demand for connected devices and the need to modernize cities to accommodate the growing urban population. Intel sees its role in the Siliconomy as not only a supplier of technology but also as a key player in diversifying the semiconductor supply chain. The company is investing in expanding its manufacturing capacity in the U.S., Asia-Pacific, and Europe to ensure a more resilient and diverse supply chain. The conversation also touched on the importance of partnerships in the Silicon Economy. Vickery emphasized that no one company can go at it alone and that partnerships are critical to building solutions that meet the needs of customers. He highlighted Intel's Partner Alliance program as a mechanism for scaling these partnerships and bringing together ISVs, GSIs, and other partners to co-engineer solutions. When asked about the potential for new types of partners to emerge in the Siliconomy, Vickery acknowledged that Intel may need to get closer to the end consumers of technology to understand their unique use cases and workloads. However, he also stressed the importance of scale and the need for open standards to ensure that solutions can be easily deployed and run anywhere. Looking ahead, Vickery outlined Intel's agenda for facilitating the vision of the Siliconomy. He emphasized the need to work more closely with partners to develop the ecosystem, co-engineer solutions, and innovate on both the technology and business model side. As the world becomes increasingly digitally connected, the Siliconomy is poised to drive significant growth and opportunity. With partnerships and innovation at the forefront, companies like Intel are working to ensure that the infrastructure and solutions are in place to support this growth and drive the next wave of technological advancement.
The tech industry is the generator of great wealth and a contributor to economic growth. The industry has provided trillions of dollars in opportunities to entrepreneurs and investors around the world, and it has offered a pathway to a better life for millions. The last two years haven't been kind to the tech industry. Many companies and their partners are struggling against strong economic headwinds resulting from the post-COVID recovery and geopolitical instability. While tech companies continue to generate profits, their operating costs are going up. The biggest impediments to performance and growth: Inflation, interest rates, automation, and general uncertainty. In 2023, the tech industry laid off more than 260,000 jobs, with many job losses going uncounted. The downsizing rate more than doubled compared to 2022, and the trend is continuing into 2024. We're at the beginning of the year, and tech companies across the industry are already planning more job cuts in their pursuit of “optimization” and “efficiency.” Some of the downsizing is justified to control costs and maintain profitability. However, the departments often first in line for cuts – marketing, operations, administration – tend to have the highest numbers of women and people of color, leading to these layoffs disproportionately affecting minorities. This is ironic since the tech industry has been a champion of diversity, equity, and inclusion (DEI) programs. In this episode of Changing Channels, host Larry Walsh is joined by David Lee, a software engineer turned corporate transformation advisor and DEI advocate, to discuss the layoff trend. Lee, who is also the author of “The Only One in the Room: The Unwritten Rules of Being Black in Tech,” shares his insights on the reasons behind the layoff trend and its impact on the tech industry's progress towards achieving its diversity objectives. Follow us, Like us, and Subscribe! Channelnomics: https://channelnomics.com/ LinkedIn: https://bit.ly/2NC6Vli Twitter: https://twitter.com/Channelnomics About Larry Walsh: • LinkedIn: https://www.linkedin.com/in/lmwalsh2112/ • Twitter: https://twitter.com/lmwalsh_CN • Official Bio: https://channelnomics.com/team/larry-walsh/ About David Lee • Official Website: https://www.iamdavidlee.com/ • LinkedIn: https://www.linkedin.com/in/identityjedi/ • Book on Amazon: http://tinyurl.com/yzhpx2tp Changing Channels is a production of Channelnomics, a brand of 2112 Enterprises LLC Follow @Channelnomics to stay current on the latest #research, #bestpractices, and #resources. At @Channelnomics — the voice of thought leadership — we define #channel trends, chart new #GTM strategies, and #partner with industry leaders to champion #diversity in the channel. © 2112 Enterprises LLC
Paul Hunter, managing director of North America at HPE, joins Changing Channel's Larry Walsh to discuss the traditional data center hardware company's transition to the Everything-as-a-Service model and what it meant to its channel program. In recent years, vendors across the tech industry have wholeheartedly embraced the Everything-as-a-Service (XaaS) model. This revolutionary approach involves selling technology in various forms through subscription and consumption-based models, which offer numerous benefits. The appeal of this model is undeniable: It generates recurring and predictable revenue while eliminating the uncertainties of sales cycles. While companies that were born in the cloud or have a service-based foundation find it relatively straightforward to adopt the XaaS model, traditional hardware vendors and some software publishers face significant challenges. These companies have long-established transactional sales practices deeply ingrained among partners and customers. Convincing sellers to shift their product positioning to a service-oriented approach and embrace new compensation plans is no easy task. Likewise, getting partners to adopt product sales that require presenting different value propositions and costs can be equally challenging. However, the lure of capturing recurring revenue is simply irresistible. As a result, many hardware vendors are undertaking the transition to XaaS sales models and channel programs, albeit at a slower pace than anticipated due to change management complexities. Hewlett Packard Enterprise (HPE) stands out as a prime example of a company that has strategically embraced the service-based model. HPE introduced its cloud-based GreenLake platform in 2017 and set a primary objective of generating the majority of its revenue through service and hybrid infrastructure sales. Over the past five years, HPE has continuously restructured its internal organization and external channel programs to align with the XaaS model. Its efforts are paying off, as the company is well on its way to achieving its revenue goals through service sales in the near future. HPE's accelerating transition to XaaS couldn't come at a better time. According to IDC, a considerable 71% of enterprises are shifting their workloads from public clouds to hybrid and on-premises infrastructure. This move is driven by the desire for enhanced administrative capabilities and cost control. Simultaneously, partners are identifying increasing opportunities to provide managed and professional services alongside XaaS and hybrid engagements. HPE recognizes these trends as significant drivers of growth. In this edition of Changing Channels, we bring you an insightful discussion between Paul Hunter, the managing director of North America for HPE, and Channelnomics Larry Walsh. They delve into the vast opportunities presented to vendors and partners by the XaaS model, highlighting the successes and setbacks that HPE has experienced during the transition process. Moreover, they provide invaluable insights into how businesses can capitalize on the flourishing XaaS and hybrid infrastructure markets. Follow us, Like us, and Subscribe! Channelnomics: https://channelnomics.com/ LinkedIn: https://bit.ly/2NC6Vli Twitter: https://twitter.com/Channelnomics Changing Channels: A Channelnomics Production Follow @Channelnomics to stay current on the latest #research, #bestpractices, and #resources. At @Channelnomics — the voice of thought leadership — we define #channel trends, chart new #GTM strategies, and #partner with industry leaders to champion #diversity in the channel. Episode Resources Host Larry Walsh: https://bit.ly/3beZfOa Guest Paul Hunter: https://tinyurl.com/2utcv8pu Channelnomics Podcasts Changing Channels: https://tinyurl.com/4xfvevbn The Network Effect: https://tinyurl.com/bdzzkwtb In the Margins: https://tinyurl.com/2sun9z5s © 2112 Enterprises LLC
Eric Hembree, director of Internet of Things at Ingram Micro, joins Changing Channel's Larry Walsh to discuss the state of Extended Reality and IoT in the channel. The reputation of Extended Reality (XR) technology is taking a hit as some consumer vendors are pulling back on their market development ambitions. But in the commercial segment, XR is just getting warmed up. Ingram Micro, one of the world's largest technology distributors, partnered with Channelnomics to study the state of XR — an umbrella term that includes augmented and virtual reality — in the channel. The research found that, while only a minority of partners are selling and supporting these products, their business is robust and growing. The same is true of IoT, which represents a $2 trillion opportunity and has been promised as the next wave of technology innovation and growth for the past decade. Despite all of its promises, IoT remains a relatively small presence in the channel compared to more conventional technologies. Yet research developed by Channelnomics and Ingram Micro found that resellers and integrators focusing on IoT are doing well and growing rapidly. In this special podcast, Eric Hembree, director of IoT at Ingram Micro, joins Changing Channel's Larry Walsh to review the research conducted by Ingram Micro and Channelnomics, identify the current and emerging opportunities in XR and IoT, and discuss what it takes for vendors and resellers to leverage the channel to get these technologies to market. Follow us, Like us, and Subscribe! Channelnomics: https://channelnomics.com/ LinkedIn: https://bit.ly/2NC6Vli Twitter: https://twitter.com/Channelnomics Changing Channels: A Channelnomics Production Follow @Channelnomics to stay current on the latest #research, #bestpractices, and #resources. At @Channelnomics — the voice of thought leadership — we define #channel trends, chart new #GTM strategies, and #partner with industry leaders to champion #diversity in the channel. Episode Resources Host Larry Walsh: https://bit.ly/3beZfOa Guest Eric Hembree: https://tinyurl.com/26w9rwbu Download Reports: https://tinyurl.com/4thvfuv4 Channelnomics Podcasts Changing Channels: https://tinyurl.com/4xfvevbn The Network Effect: https://tinyurl.com/bdzzkwtb In the Margins: https://tinyurl.com/2sun9z5s © 2112 Enterprises LLC
Economic uncertainty remains high, even as the general indicators start to point away from a recession disrupting the market in 2023. Channelnomics is adding to this more optimistic outlook with the recently released annual Channel Forecast report, which found that technology vendors believe indirect sales will increase this year. The prospect of a good sales and revenue year is somewhat surprising amid the continuing string of technology company layoffs and mixed sales results by product category. The technology market is in flux and adjusting to the contemporary realities of the post-pandemic world. As supply chains ease and companies return to “normal” operating postures, their technology needs change accordingly. In this special edition of Changing Channels, host Larry Walsh is joined by his Channelnomics colleagues Chris Gonsalves, chief research officer, and TC Doyle, vice president of strategic content, to discuss the channel performance trends and expectations that channel professionals can expect in 2023. Reference Materials 2023 Channelnomics Channel Forecast: https://tinyurl.com/yn9m2wr8 Channelnomics Recession Survival Guide: https://tinyurl.com/5n6928pn Follow us, Like us, and Subscribe! Channelnomics: https://channelnomics.com/ LinkedIn: https://bit.ly/2NC6Vli Twitter: https://twitter.com/Channelnomics Changing Channels Is a Channelnomics production Follow @Channelnomics to stay current on the latest #research, #bestpractices, and #resources. At @Channelnomics — the voice of thought leadership — we define #channel trends, chart new #GTM strategies, and #partner with industry leaders to champion #diversity in the channel. Our Guests Larry Walsh: https://bit.ly/3beZfOa Chris Gonsalves: https://tinyurl.com/23s4m4m4 TC Doyle: https://tinyurl.com/2kt6ajyf Channelnomics Podcasts: Changing Channels: https://tinyurl.com/4xfvevbn The Network Effect: https://tinyurl.com/bdzzkwtb In the Margins: https://tinyurl.com/2sun9z5s © 2112 Enterprises LLC
03-06-2023 Larry Walsh Learn more about the interview and get additional links here: https://thedailyblaze.com/larry-walsh-discusses-his-cycling-adventures-and-journey-to-self-publishing-two-memoirs/ Subscribe to the best of our content here: https://priceofbusiness.substack.com/ Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCywgbHv7dpiBG2Qswr_ceEQ
David Rogers, senior vice president of alliances and global channel sales at Netskope, talks to Larry Walsh about the security risks of the expanding world of ecosystems. “Ecosystems” is a buzzword that everyone is talking about these days. In these collaborative networks of technology and value providers, vendors, distributors, resellers, service providers, and integrators work together to combine various applications and resources, resulting in a value that's greater than the sum of their parts. These ecosystems aren't limited to the technology industry or the IT channel. Every industry is adopting ecosystems to maximize their products' potential and enhance their value propositions to customers. The trend toward ecosystems is estimated to transform the economy, creating trillions of dollars in opportunities and outputs. While enhancing value through ecosystems is a great idea, it also poses a problem — security. When an application connects with another, particularly one produced by a different company, it creates a potential security vulnerability. APIs and SDKs are often the root cause of many potential exploits that lead to data breaches and compromises. Although the security of ecosystems is in its early stages, it's growing in importance. As more businesses adopt ecosystems as a means of building systems and consuming technology, they also will take on the risk of security vulnerabilities that come with integrated resources. Netskope, a provider of security risk management solutions, is tackling the challenge of ecosystem security with new tools that enable vendors, partners, and customers to ensure security from the outset of use and monitor systems for vulnerabilities. David Rogers, senior vice president of alliances and global channel sales at Netskope, will join Changing Channels host Larry Walsh to discuss the ecosystem trend, the associated security issues, and the steps that vendors can take to ensure the integrity of their value networks. Follow us, Like us, and Subscribe! Channelnomics: https://channelnomics.com/ LinkedIn: https://bit.ly/2NC6Vli Twitter: https://twitter.com/Channelnomics Changing Channels Is a Channelnomics production Follow @Channelnomics to stay current on the latest #research, #bestpractices, and #resources. At @Channelnomics — the voice of thought leadership — we define #channel trends, chart new #GTM strategies, and #partner with industry leaders to champion #diversity in the channel. Episode Resources Host Larry Walsh: https://bit.ly/3beZfOa Guest David Rogers: https://tinyurl.com/cvdpcwa8 Channelnomics Podcasts: Changing Channels: https://tinyurl.com/4xfvevbn The Network Effect: https://tinyurl.com/bdzzkwtb In the Margins: https://tinyurl.com/2sun9z5s © 2112 Enterprises LLC
Ross Brown, senior vice president of North America Cloud Ecosystem Partners at Oracle, talks to Larry Walsh about what it means to make money in cloud computing. The cloud is now mainstream. Vendors and partners make more money on cloud and other automated services sold through subscriptions than they do through traditional hardware and software products. A large part of cloud computing's appeal is the recurring revenue — steady, predictable income with a consistent expense correlation. Unlike fluctuating, seasonal sales cycles, recurring revenue brings certainty. Recurring revenue sounds simple in explaining the cloud computing model, but accounting for cloud revenue is much different and more difficult. Cloud computing is sold on extended contracts with pricing consideration based on consumption expectations over the lifetime of the engagement. Bookings don't equal revenue. Revenue isn't immediately recognized. There are revenue and costs associated with interconnected services. And customers can use “credits” to retire their purchasing commitments, but vendors must pay partners for those sales. Pricing and accounting in cloud computing are complicated and confusing. Planning for growth, calculating profitability, measuring performance, and defining value to partners and customers are all a matter of how a vendor interprets GAAP (generally accepted accounting principles) and calculates cloud numbers. Given the pervasiveness of cloud computing in the channel, Changing Channels asked a true expert in cloud services and business models — as well as the channel — to talk about cloud pricing, revenue recognition, and accounting practices. Ross Brown, senior vice president of North America Cloud Ecosystem Partners at Oracle, has one of the most in-depth understandings of cloud economics relative to vendor sales and partner engagement models. The insights Brown shares provide a next-level reveal of what it means to make money in cloud computing. Follow us, Like us, and Subscribe! Channelnomics: https://channelnomics.com/ LinkedIn: https://bit.ly/2NC6Vli Twitter: https://twitter.com/Channelnomics Changing Channels Is a Channelnomics production Follow @Channelnomics to stay current on the latest #research, #bestpractices, and #resources. At @Channelnomics — the voice of thought leadership — we define #channel trends, chart new #GTM strategies, and #partner with industry leaders to champion #diversity in the channel. Episode Resources Host Larry Walsh: https://bit.ly/3beZfOa Guest Ross Brown: https://tinyurl.com/4r5ej67s In the Margins: https://tinyurl.com/2sun9z5s © 2112 Enterprises LLC
Karl Soderlund, senior vice president of North America ecosystems at Palo Alto Networks, joins Larry Walsh to talk about what it takes for channel leadership and teams to continuously challenge themselves to look for improvements and better ways of doing things. Technology is a driving force behind the transformation of the way businesses operate. One important aspect of this transformation is the channel, which vendors use to get their products to market through partners. Staying ahead of the competition and meeting customers' evolving expectations require channel managers and teams to constantly seek ways to improve their strategies and operations. Getting teams to pursue continuous improvement isn't always easy. Some channel teams may become complacent, content with mediocre performance as long as it meets their basic needs. Others may adopt “best practices” and conform to standard structures and performance levels rather than trying new approaches. Some channel teams may avoid change due to perceived obstacles or cultural resistance to new ideas. Implementing change is always a challenge. Questioning the status quo is even harder. It takes vision, planning, analytical skills, talented individuals, valuable insights, strong leadership, and, above all, courage. Companies that are willing to commit to continuous improvement, even when they're already achieving notable success, tend to stay ahead of the competition and are better equipped to weather market shifts. One such company that has consistently demonstrated a commitment to challenging the status quo, identifying and solving problems, and innovating its channel programs is Palo Alto Networks. With one of the most effective and well-structured channel programs in the industry, the vendor may seem to have little room for improvement, yet its channel leadership and management team are always seeking ways to enhance their programs, processes, and partner relationships. Karl Soderlund, senior vice president of North America ecosystems at Palo Alto Networks, is an instrumental figure in the company's culture of continuous improvement and challenging the status quo. In this episode of Changing Channels, Soderlund discusses with host Larry Walsh the importance of not settling for mediocrity and not being afraid of change when it comes to channel strategies and programs. Follow us, Like us, and Subscribe! Channelnomics: https://channelnomics.com/ LinkedIn: https://bit.ly/2NC6Vli Twitter: https://twitter.com/Channelnomics Changing Channels Is a Channelnomics production Follow @Channelnomics to stay current on the latest #research, #bestpractices, and #resources. At @Channelnomics — the voice of thought leadership — we define #channel trends, chart new #GTM strategies, and #partner with industry leaders to champion #diversity in the channel. Episode Resources Host Larry Walsh: https://bit.ly/3beZfOa Guest Karl Soderlund: https://tinyurl.com/3kv5brbd In the Margins: https://tinyurl.com/2sun9z5s © 2112 Enterprises LLC
Cheryl Cook, senior vice president of global channel marketing at Dell Technologies, joins Larry Walsh to talk about the state of channel marketing, how marketing to and through the channel is evolving, and how to craft market-leading channel marketing programs. Successful channels require a combination of good products with demonstrable value propositions, training and enablement to transfer skills required to sell and support the offerings, and marketing resources and support to drive the demand that leads to revenue and profitability. Every vendor has channel marketing resources and functions that support partners' go-to-market activities and keep partners engaged and informed about a vendor's value propositions, programs and activities, and opportunities in the market. The effectiveness of channel marketing varies by vendor. Some vendors do a relatively good job of channel marketing, while others are merely scratching the surface. And all vendors are challenged to keep up with the latest techniques and tools for communicating their messages to and through partners. Productive and effective channel marketing requires a combination of well-defined objectives, clear messages, systems and tools for conveying messages, and resources and support for guiding partners' marketing efforts. The challenge is persistent as channel marketing must continuously evolve with changing market conditions. In conversations with partners worldwide, one company keeps coming up as a good example of a vendor doing channel marketing right: Dell Technologies. For this episode of Changing Channels, we went right to the source to find out what makes Dell's approach different from others. Cheryl Cook, senior vice president of global channel marketing at Dell, joins Changing Channels to talk about the current and evolving state of channel marketing and how to put together an effective channel marketing program. Follow us, Like us, and Subscribe! Channelnomics: https://channelnomics.com/ LinkedIn: https://bit.ly/2NC6Vli Twitter: https://twitter.com/Channelnomics Changing Channels Is a Channelnomics Production Follow @Channelnomics to stay current on the latest #research, #bestpractices, and #resources. At @Channelnomics — the voice of thought leadership — we define #channel trends, chart new #GTM strategies, and #partner with industry leaders to champion #diversity in the channel. Episode Resources Host Larry Walsh: https://bit.ly/3beZfOa Guest Cheryl Cool: https://www.linkedin.com/in/cherylscook/ In the Margins: https://tinyurl.com/2sun9z5s © 2112 Enterprises LLC
Dan Tomaszewski, executive vice president of channels at Kaseya, joins Larry Walsh to talk about what it takes to enable managed service providers for success and how to get partners to put skin in the game on joint efforts that result in growth. Managed services providers (MSPs) are the most sought-after partners in the channel. Built on recurring revenue models and service delivery, MSPs have the attributes that vendors adopting and developing subscription-based sales models seek in their go-to-market channels. The conventional wisdom: MSPs get what vendors want and need, so partnerships should be simple, fast, and productive. MSPs know the service and recurring revenue model, but generating a return on investment for vendors isn't automatic. MSPs vary in their capabilities, capacities, and productivity. They require support in training, business development, technology adoption, and sales. Many vendors that support or sell through MSPs offer training and other development resources. Most MSP partner programs follow traditional approaches in this regard, offering these enablement resources for free or having partners earn them based on performance. The result is a mixed bag. Kaseya approaches MSP development differently in that it offers paid engagement. MSPs buy into a program that gets them access to resources and support — often through veteran MSP practitioners — to aid technology adoption, service development, marketing activities, and sales. The result is telling; MSPs that participate typically show better and more consistent growth. Dan Tomaszewski, executive vice president of channels at Kaseya, joins Changning Channels to discuss Kaseya's MSP enablement approach and why getting partners to put skin in the game is a good way to drive better results in managed services.
Eric Buck, director of commercial partners and global distribution at Google Cloud, joins Larry Walsh to talk about the role two-tier distribution models and distributors play in aiding cloud service providers in engaging channels and supporting partners. Technology is increasingly being delivered via the cloud and sold through subscription payment models. End customers — from SMBs to enterprises — appreciate the ability to acquire and utilize computing resources hosted in public cloud infrastructure and available from virtually anywhere. The digitalization of computing infrastructure and resources has many channel pros questioning the necessity of selling cloud services through traditional two-tier distribution models. Without physical products that require warehousing and logistics support for fulfillment, cloud services seemingly negate the need for working with distributors to reach the channel and end customers. Yet cloud service providers and cloud-based technology companies have discovered that bypassing distribution isn't necessarily the wisest choice. Distribution continues to play a vital role in helping vendors reach and influence partners, provide access to sales and technical support services, and enable transactions. From the perspective of partners, distribution is an aggregation point for different cloud resources, and distributors provide direction on what services to sell and how to make them work together. Changing Channels asked Eric Buck, the director of commercial partners and global distribution at Google Cloud, to explain why even the hyperscale cloud service providers such as Google are working with distributors, the value and support they receive from distribution, and how vendors can measure the efficacy and return on investment they get by engaging a two-tier model. Follow us, Like us, and Subscribe! Channelnomics: https://channelnomics.com/ LinkedIn: https://bit.ly/2NC6Vli Twitter: https://twitter.com/Channelnomics Changing Channels Is a Channelnomics Production Follow @Channelnomics to stay current on the latest #research, #bestpractices, and #resources. At @Channelnomics — the voice of thought leadership — we define #channel trends, chart new #GTM strategies, and #partner with industry leaders to champion #diversity in the channel. Episode Resources Host Larry Walsh: https://bit.ly/3beZfOa Guest Eric Buck: https://www.linkedin.com/in/eric-buck-6213211/ In the Margins: https://tinyurl.com/2sun9z5s
In this episode of the Bike Tour Adventures podcast, I'm talking with Larry Walsh, an American from not too far south of the Canadian border. Larry's cycling journey is not entirely uncommon. Major life changes later in life, led him to start cycling. Next thing you know, he was embarking on some amazing cycling journeys across the United States. In the aftermath of these amazing adventures, Larry decided to write a travelogue-slash-memoire to chronicle his adventures. BTA's Newest Supporters: Charlotte PlouvierTo support the Bike Tour Adventures podcast, follow the links below: https://www.patreon.com/biketouradventures (https://www.patreon.com/biketouradventures) or https://www.paypal.com/paypalme/biketouradventures (https://www.paypal.com/paypalme/biketouradventures) Join the RideWithGPS https://ridewithgps.com/auto_approve/Club/7729/Bjadk308nKFOqgHA (Bikepack Adventures Club) Find them at: Instagram: https://www.instagram.com/larrywalsh1/ Facebook: https://www.facebook.com/LarryWalshC2CCycling YouTube: https://www.youtube.com/channel/UCmcADQ5Nmx2wMN8BHCT0nfw Website: https://larry-walsh.com/ Find me at… WEBSITE: http://www.biketouradventures.com/ (http://www.biketouradventures.com) YOUTUBE: https://www.youtube.com/channel/UCPQl_pNcMZA-hHckhVrpmaw (https://www.youtube.com/channel/UCPQl_pNcMZA-hHckhVrpmaw) FACEBOOK: https://www.facebook.com/biketouradventures/ (https://www.facebook.com/biketouradventures/) INSTAGRAM: https://www.instagram.com/bike_tour_adventures/ (https://www.instagram.com/bike_tour_adventures/) TWITTER: https://twitter.com/BikeTourAdv (https://twitter.com/BikeTourAdv) ITUNES: https://podcasts.apple.com/us/podcast/bike-tour-adventures/id1464406852 (https://podcasts.apple.com/us/podcast/bike-tour-adventures/id1464406852) Show Sponsors The Bike Tour Adventures podcast is incredibly lucky to have some amazing corporate sponsors. Check these great companies out and feel free to use my PROMO codes. https://redshiftsports.com/ (Redshift Sports) - Discount code: BTA15https://restrap.com/ (Restrap) - Discount code: BTAPOD10http://www.chirubikes.com/ (Chiru Endurance Bikes)https://7mesh.com/ (7Mesh Clothing)https://www.brocktoncyclery.com/ (Brockton Cyclery)https://www.racedayfuel.ca/ (Raceday Fuel) - Discount code: CHRISP10
Today meet Scott Greene, Representative candidate for District 86. He's mustered the strength to challenge Democratic incumbent Larry Walsh and bring some trucker sense to the Capital. Knowing that faith, family, and freedom are on the line, he will try his best to represent his district. Greene wants to empower everyone by removing liberal policies that threaten life and livelihood. Cheap energy, strong infrastructure, security, and the importance of the family are of highest concern. Walsh, on the other hand, has openly supported government overreach, mandatory sex-ed in kindergarten, and wretched economic policies that do not benefit or represent the people. Vote and support Greene, the Christian, conservative, and down-to-earth candidate! Find him at https://www.scottgreeneforil.com/.
Todd Palmer, senior vice president of global partner sales at Tanium, joins Larry Walsh to talk about the mythical “right partners” that vendors always seek to sell their products and why it's important to set the right expectations when developing go-to-market partnerships. Vendors often say that they want to work with the right partners — resellers and solution providers with the ability and willingness to sell their products, support their customers, and, most of all, book consistent sales and beat revenue expectations. “The right partners” are the white whales of the channel — a bit of a myth, if not misnamed. A partner's appropriateness for a vendor's go-to-market needs and program depends on alignment of the right product, vendor brand and product marketability, and sales economics, and on the partner's alignment in capabilities, capacity, and willingness to invest resources. That's a pretty tall order, which is probably why the average vendor generates about 95% of its indirect revenue through less than 5% of its partners. And that's also probably the reason why so many channel people say they want “the right” partners. In the survey for our 2022 Channel Chief Outlook, 83% of channel professionals said they're challenged in getting partners to meet their sales goals and revenue expectations. It's an endless pursuit to identify, recruit, enable, and engage partners that will self-actualize in the market, hunt for net-new opportunities, and build books of business that accelerate revenue growth. Channel veteran Todd Palmer, senior vice president of global partner sales at security vendor Tanium, joins Changing Channels to discuss ongoing efforts to find the right partners, how it's often an unrealistic pursuit, and how vendors should approach the issue of finding qualified and capable go-to-market partners. Follow us, Like us, and Subscribe! Channelnomics: https://channelnomics.com/ LinkedIn: https://bit.ly/2NC6Vli Twitter: https://twitter.com/Channelnomics Changing Channels Is a Channelnomics Production Follow @Channelnomics to stay current on the latest #research, #bestpractices, and #resources. At @Channelnomics — the voice of thought leadership — we define #channel trends, chart new #GTM strategies, and #partner with industry leaders to champion #diversity in the channel. Episode Resources Host Larry Walsh: https://bit.ly/3beZfOa Guest Todd Palmer: https://www.linkedin.com/in/todd-palmer-310807/ More videos by Larry Walsh: https://tinyurl.com/mr25a4cy
Lou Serlenga, chief revenue officer at Nile, joins Larry Walsh to talk about the launch of a new Network-as-a-Service company that's leveraging channel partnerships to take on the incumbents in the staid, commoditized networking segment. New technology companies spring onto the IT landscape all the time, but few launch into a well-established and commoditized segment that's dominated by a giant such as Cisco Systems. Yet that's what the folks at Nile are doing. Under the leadership of chairman John Chambers, former CEO of Cisco, and Pankaj Patel, former executive vice president and chief development officer at Cisco, Nile is looking to disrupt the networking segment with a pure as-a-service model that allows customers to pay only for the networking services they consume. It's not a new idea, but the Nile approach is much grander in scope and ambition than what others — including the established networking companies — have tried. Working entirely through channel partners, Nile launched with more than 50 resellers and integrators in its Nile Connect channel program, which is as unique as its product and business model. There are no tiers or certifications, just an ease of access that allows partners to build recurring revenue on Nile's services. The job of building and expanding Nile Connect belongs to Lou Serlenga, the company's chief revenue officer and a Cisco veteran. Serlenga is looking to develop a broad and vibrant channel program to disrupt his former company's long-held leadership position in the networking market by giving partners and customers an alternative to buying boxes. Serlenga joins Changing Channels to discuss the launch of Nile and its ambitious channel program. Follow us, Like us, and Subscribe! Channelnomics: https://channelnomics.com/ LinkedIn: https://bit.ly/2NC6Vli Twitter: https://twitter.com/Channelnomics Changing Channels Is a Channelnomics Production Follow @Channelnomics to stay current on the latest #research, #bestpractices, and #resources. At @Channelnomics — the voice of thought leadership — we define #channel trends, chart new #GTM strategies, and #partner with industry leaders to champion #diversity in the channel. Episode Resources Host Larry Walsh: https://bit.ly/3beZfOa Guest Lou Serlenga: https://www.linkedin.com/in/louserlenga/ Larry Walsh on interest rates impacting the channel: https://youtu.be/Ta5QDNTANlg More videos by Larry Walsh: https://tinyurl.com/mr25a4cy
T.C. Doyle, vice president of strategic content at Channelnomics, joins Changing Channels host Larry Walsh to discuss the challenges all vendors face in transitioning from transactional to recurring revenue models. Services sold through subscription or recurring contracts are fast becoming the dominant go-to-market model for all vendors. While cloud service providers are built on the recurring-revenue model, even hardware and component vendors are pivoting toward the predictable revenue model. Recurring revenue is attractive, but it's not easy to generate when a vendor has a legacy of transactional sales. Recurring revenue is — or should be — a replacement for transactional sales. In theory, transactional revenue should go down while recurring revenue increases, over time creating an “X” pattern on a graph. The challenge is that many vendors try to maintain, if not grow, their transactional sales while building a book of business on recurring revenue. This creates conflict as partners and customers are caught between making choices that often stymie the transition process. This is what Channelnomics calls the X-Chasm. Navigating the X-Chasm requires understanding the nature of the revenue transition process and how it influences partners and customers, making choices in channel strategy, and adjusting priorities for internal stakeholders responsible for managing legacy and future business units. In this episode of Changing Channels, industry veteran T.C. Doyle talks about his cover story in the premier issue of Channelnomics Quarterly that details the X-Chasm phenomenon and how channel chiefs can navigate the trap successfully. Follow us, Like us, and Subscribe! Channelnomics: https://channelnomics.com/ LinkedIn: https://bit.ly/2NC6Vli Twitter: https://twitter.com/Channelnomics Changing Channels Is a Channelnomics Production Follow @Channelnomics to stay current on the latest #research, #bestpractices, and #resources. At @Channelnomics — the voice of thought leadership — we define #channel trends, chart new #GTM strategies, and #partner with industry leaders to champion #diversity in the channel. Episode Resources Host Larry Walsh: https://bit.ly/3beZfOa Guest T.C. Doyle: https://www.linkedin.com/in/tcdoyle/ Credits Production: Changing Channels is produced by Modern Podcasting. For virtual content capture and video-first podcasts, check out http://www.modpodstudio.com. Host Larry Walsh: https://bit.ly/3beZfOa Voice-Over: Denise Quan
I want you to picture yourself in a long hallway. On the walls, as far as you can see, there are pictures. Framed photographs of organizations entrenched in a public crisis. I'm curious, what companies come to mind? Hello everyone, welcome to episode 46 - as the Resilience Think Tank presents the Resilient Journey podcast! This week I'm joined by Larry Walsh, Vice Chairman of the Hawthorn Group a public affairs firm that has been helping organizations for over 30 years. More and more issues are playing out in the public arena – and dragging corporations into them. A crisis can damage a company's reputation. Larry gives us some great insights including: That what CAN be known, WILL be known When you should respond to negative comments on social media That values are the foundation of a company's reputation Be sure to follow The Resilient Journey! We sure do appreciate it! Learn more about the Resilience Think Tank here. Connect with The Hawthorn Group here. Want to learn more about Mark? Click here or on LinkedIn or Twitter. Special thanks to Bensound for the music.
On the show today is Larry Walsh. Larry is the author of Suit to Saddle and Forty to Finish. Both of these books highlight Larry's epic adventures of cycling across the United States at age 56, and then racing across the US a few years later. In this interview he tells us about his journey of self discovery, and how these adventures came to be. Check out his website at larry-walsh.com. Welcome to our newest sponsor Hammerhead! Use code MURPHOLOGY at Hammerhead.io to get a free heart rate monitor with your Karoo 2. Email me at murphologypodcast@gmail.com if you have a topic or the name of a cyclist you find interesting. Support my podcast at Patreon.com/Murphology and visit my Facebook and Instagram page for daily entertainment. www.larry-walsh.com www.murphologypodcast.com https://www.patreon.com/murphology www.adventurecycling.org
Tune into our latest episode with Larry Walsh, CEO & Chief Analyst at Channelnomics as he speaks with Tori Barlow, VP of Marketing at Allbound, about ways your channel can thrive during an economic downturn.
Maggie LePique speaks with Sinatra Archivist, Charlie Pignone about the re-release of Watertown, a 1970 concept album, newly mixed and remastered from the original Sessions tapes. Upon Watertown's release, fans and critics alike simply weren't prepared for such a radical stylistic departure from Sinatra. But the album has shown resilience: Despite the initial lukewarm response, in the decades since the album has had a re-evaluation and, in 2007, The Guardian declared Watertown “one of [Sinatra's] greatest masterpieces” and in 2015, The Observer noted that “it made some sense that Sinatra would attempt a story-driven concept album, considering he had helped pioneer the thematic concept LP in the 1950s. But on Watertown, Sinatra did something truly risky: he told an entire album-length story from the point of view of [a] character that is most definitely not Frank Sinatra.” Gaudio's essay explains that Sinatra, with a level of empathy only he could achieve, was “reaching down into a man's soul and feeling his pain and still finding hopeThe legacy of Frank Sinatra – one of the world's most enduring singers – includes a studio album no one anticipated: Watertown. Recorded in 1969 and released in 1970, the concept of Watertown unfolds as a personal tragedy about a working man with children whose wife suddenly leaves him. Sinatra's performance elicits sadness, defeat and forlornness. Ultimately, as Sinatra so wonderfully expresses, it's also a story about one man's resilience.On June 3, Frank Sinatra Enterprises and UMe present Watertown, newly mixed and remastered from the original Reprise session tapes resulting in superior sound quality. The original album sequence will be available on vinyl, while the CD and digital editions will feature eight bonus tracks, including alternate takes from the recording sessions, two radio ads and “Lady Day,” which was not part of the Watertown concept. Charles Pignone produced the updated edition from the new mixes created by longtime Sinatra engineer Larry Walsh – the team behind recent FSE/UMe releases Sings for Only the Lonely and Nice ‘N' Easy. Now appreciated as a masterpiece of drama and heartbreak, Watertown will also feature, in addition to a recreation of the original packaging, new liner notes, a track-by-track breakdown from songwriter and album producer Bob Gaudio, quotes from Sinatra, plus essays by Frankie Valli, co-writer Jake Holmes, among others who were involved in the original project. Source: http://www.sinatra.com/frank-sinatra-concept-album-watertown-newly-mixed-and-remastered-from-original-session-tapes-set-for-release-on-june-3/Source: https://www.prnewswire.com/news-releases/frank-sinatra-concept-album-watertown-newly-mixed-and-remastered-301519544.htmlThis episode is from an archive from the KPFK program Profiles adapted for podcast.Host Maggie LePique, a radio veteran since the 1980's at NPR in Kansas City Mo. She began her radio career in Los Angeles in the early 1990's and has worked for Pacifica station KPFK Radio in Los Angeles since 1994.Support the show
Justin Crotty, senior vice president of channels at Netenrich, joins Channelnomics Changing Channels host Larry Walsh to discuss how data and device telemetry is transforming managed service delivery and value propositions. Managed services in the channel are nothing new. Partners started delivering them more than 20 years ago, augmenting and replacing their legacy break/fix support with remote monitoring and management. Increasingly, vendors — particularly legacy hardware and software vendors — are discovering the power and value of service and subscription models. Vendors want the same predictable recurring revenue that partners have generated for years. Wall Street and private equity investors are rewarding vendors that make the transition from transactional sales to service-based subscriptions. Services ranging from endpoint management to cloud administration are generating petabytes of data. Through the telemetry of the data broadcasted by devices and applications in the field, vendors and partners have a rich source of analytics to diagnose performance and security issues. While managed services have always promised customers quick responses to performance issues and system failures, the reality is that services are reactionary. Something has to happen to trigger an alert so a vendor or partner can take action. That's changing, though, as data analytics become more available. Vendors are beginning to leverage telemetry to identify issues as early as possible so that they and their partners can take anticipatory action and prevent system failures for end users. A vendor on the forefront of this trend is Netenrich, which is offering managed service providers a vendor-neutral capability to tap into the telemetry stream to identify and anticipate customer performance issues before they can cause more serious problems. Justin Crotty, senior vice president of channels at Netenrich, joins Changing Channels to discuss this growing trend of enabling partners to be more proactive. Follow us, Like us, and Subscribe! Channelnomics: https://channelnomics.com/ LinkedIn: https://bit.ly/2NC6Vli Twitter: https://twitter.com/Channelnomics Changing Channels Is a Channelnomics Production Follow @Channelnomics to stay current on the latest #research, #bestpractices, and #resources. At @Channelnomics — the voice of thought leadership — we define #channel trends, chart new #GTM strategies, and #partner with industry leaders to champion #diversity in the channel. Episode Resources Host Larry Walsh: https://bit.ly/3beZfOa Guest Justin Crotty: https://www.linkedin.com/in/justincrotty/ Credits Production: Changing Channels is produced by Modern Podcasting. For virtual content capture and video-first podcasts, check out http://www.modpodstudio.com. Host Larry Walsh: https://bit.ly/3beZfOa Voice-Over: Denise Quan
Larry Walsh, chief analyst at Channelnomics, discusses the performance challenges that channel chiefs face, explaining that they're rooted in a fundamental misunderstanding of partner business models and ill-conceived presumptions about partner capabilities. Being a channel chief isn't easy. Channel leaders face numerous challenges, including getting partners to perform in a way that contributes to company goals and revenue-generation expectations. This underlying challenge is amplified by the struggles that come from transitioning channels to new service and subscription models. In the 2022 Channel Chief Outlook report, Channelnomics reveals that 85% of channel chiefs say they're challenged in getting partners to adopt new products, technologies, and services, while 83% say they're grappling with getting partners to meet or exceed their sales goals. And 71% struggle to get partners to adopt new go-to-market models — mostly based on services and subscriptions. What's the source of these challenges? Walsh posits two possible answers: myopic thinking and a fundamental misunderstanding of partner business models. Over the past two decades, resellers and integrators evolved their business models beyond transactional product sales and break/fix services. Partners make most of their money on managed and professional services. But vendors continue to think that they have to lead partners into the future of services and that partners are behind in their service capabilities. In this episode of Changing Channels, Larry Walsh, chief analyst at Channelnomics and host of the podcast, details what vendors get wrong about their partners' business models and capabilities and what they need to do to overcome the challenge of generating superior channel performance that contributes to their corporate goals. Follow us, Like us, and Subscribe! Channelnomics: https://channelnomics.com/ LinkedIn: https://bit.ly/2NC6Vli Twitter: https://twitter.com/Channelnomics Changing Channels Is a Channelnomics Production Follow @Channelnomics to stay current on the latest #research, #bestpractices, and #resources. At @Channelnomics — the voice of thought leadership — we define #channel trends, chart new #GTM strategies, and #partner with industry leaders to champion #diversity in the channel. Episode Resources Host Larry Walsh: https://bit.ly/3beZfOa 2022 Channel Chief Outlook report: https://channelnomics.com/product/channel-chief-outlook-the-2022-report/ Channelnomics Quarterly: https://channelnomics.com/cq/
Ingram Micro Cloud's John Dusett joins Changing Channels host Larry Walsh to discuss new cloud research — conducted by Channelnomics and supported by Ingram Micro Cloud, Microsoft, and Google Workspace — and how the customer experience is crucial when it comes to service renewals and expansions. The cloud computing market continues to grow at double-digit rates. Over the next decade, businesses will continue to migrate systems and mission-critical workloads into cloud environments. They'll adopt cloud-based applications to replace legacy client-side licenses, and they'll subscribe to managed services to support their cloud resources. To say that it's a good time for reselling and supporting cloud computing services is an understatement. According to our recent report — “Buying the Cloud: The As-a-Service Experience From the Customer Perspective” — 47% of SMB IT buyers, the prime target for the channel, plan to buy more cloud computing products in the next 12 to 18 months. End users are adopting infrastructure services, productivity software, business applications, and backup services. Moreover, they're expanding their cloud utilization to include customer support applications and Internet of Things infrastructure. Cloud computing provides solution providers with recurring revenue. Customers pay for services on monthly or annual schedules, providing resellers with predictable income. The recurring-revenue model works well as long as the customer keeps paying, renewing contracts, and expanding service utilization. As solution providers have learned through managed services, customers are more apt to expand their cloud capacity when they have positive experiences and recognize the value of their spending. Customer experience is becoming a significant factor in solution providers' cloud value proposition. While vendors are the source of cloud services, solution providers are the managers of cloud resources and customer experiences. If solution providers can facilitate a positive, seamless experience, customers are more apt to renew and expand their cloud contracts. According to the research conducted by Channelnomics and Ingram Micro Cloud, 38% of cloud buyers base their decision to renew contracts on their experience with a solution provider. In this episode of Changing Channels, John Dusett, Ingram Micro Cloud's executive director of cloud services for the United States, joins us to discuss the increasing importance of customer experience in cloud computing engagements and what solution providers need to do to impress and satisfy their clients. Follow us, Like us, and Subscribe! Channelnomics: https://channelnomics.com LinkedIn: https://bit.ly/2NC6Vli Twitter: https://twitter.com/Channelnomics Changing Channels Is a Channelnomics Production Follow @Channelnomics to stay current on the latest #research, #bestpractices, and #resources. At @Channelnomics — the voice of thought leadership — we define #channel trends, chart new #GTM strategies, and #partner with industry leaders to champion #diversity in the channel. Episode Resources Host Larry Walsh: https://bit.ly/3beZfOa Guest John Dusett: https://www.linkedin.com/in/johndusett/
TeamViewer's Patty Nagle and Rob Thiele join Changing Channel's Larry Walsh to discuss how they're revamping their channel program to accelerate the company's evolution into more use cases and market opportunities beyond their remote-access foundation. Many products start out as free, consumer-oriented offerings to capture market share for what's often a singular purpose or value proposition. Over time, they evolve into more business-ready, enterprise-centric solutions. The trick is building the sales capacity and coverage to make the leap from legacy to future. The channel is often that evolutionary catalyst. One company that's using the channel to make this leap forward is TeamViewer. Best known for products that enable remote access and control for endpoints, TeamViewer is expanding beyond its core into collaboration, workflow management, and augmented reality. While it maintains the freemium offerings that got it started, TeamViewer is increasingly looking to channel partners as a means of identifying new opportunities and servicing an expanding total addressable market. In this episode of Changing Channels, Patty Nagle, TeamViewer's North America president, and Robert Thiele, vice president of strategic alliances and partners for the Americas, join host Larry Walsh to discuss how they've reshaped their channel program to account for different types of partners, customers, and use cases to facilitate growth beyond the traditional core. Follow us, Like us, and Subscribe! Channelnomics: https://channelnomics.com/ LinkedIn: https://bit.ly/2NC6Vli Twitter: https://twitter.com/Channelnomics Changing Channels Is a Channelnomics Production Follow @Channelnomics to stay current on the latest #research, #bestpractices, and #resources. At @Channelnomics — the voice of thought leadership — we define #channel trends, chart new #GTM strategies, and #partner with industry leaders to champion #diversity in the channel. Episode Resources Host Larry Walsh: https://bit.ly/3beZfOa Guest Patty Nagle: https://www.linkedin.com/in/pattynagle/ Guest Robert Thiele: https://www.linkedin.com/in/robthiele/
Larry Walsh, chief analyst at Channelnomics, provides an overview of how the Russian war on Ukraine is affecting global and regional economies, and how the conflict will impact the technology industry and channels. The Russian war on Ukraine isn't a regional conflict. While the fighting is happening across the plains and marshlands of the Ukrainian heartland, the war is having a cascading effect of human and economic disruption around the world. As Walsh explains, the war will cause significant disruptions in energy, food, and raw-material supplies. Western resolve to oppose the war through sanctions comes at a cost; experts say the economic penalties against Russia will reduce global economic growth by 1% to 2%. Ultimately, the consequences of the conflict and the Western response will likely push many countries into recession and instability. The Western world was in a fog of disbelief, thinking that such a large conflict was beyond the realm of possibility in the post-Cold War era. In our guidance, Channelnomics is preparing for the unthinkable, even if implausible. Technology companies need to develop contingency plans for potential disruptions still to come. In this special edition of Changing Channels, Channelnomics provides an overview of the war in Ukraine from the unique perspective of how it could continue to impact the technology industry and channel. Chief analyst and Changing Channels host Larry Walsh provides insights on the current extent of the conflict, how it's disrupting different industries, and how those disruptions will ripple through the general economy. For a promo code granting free access to one of our latest analyst notes, “Getting Comfortable Asking Uncomfortable Questions Regarding War,” be sure to listen to the entire podcast. Follow us, Like us, and Subscribe! Channelnomics: https://channelnomics.com/ LinkedIn: https://bit.ly/2NC6Vli Twitter: https://twitter.com/Channelnomics Changing Channels Is a Channelnomics Production Follow @Channelnomics to stay current on the latest #research, #bestpractices, and #resources. At @Channelnomics – the voice of thought leadership – we define #channel trends, chart new #GTM strategies, and #partner with industry leaders to champion #diversity in the channel. Episode Resources Host Larry Walsh: https://bit.ly/3beZfOa
Larry Walsh talks to Hitachi Vantara Senior Vice President of Strategic Partners and Alliances Kim King on automating quoting for partners to ensure fast, easy access to accurate pricing with minimal human interaction. Buyer expectations have evolved. No longer are companies willing to wait for weeks for quotes on their IT projects. They want the same “Amazon Experience” in their business purchasing that they get in their consumer lives. In other words, they want quotes in days, if not hours. Quoting has been a longtime challenge for both vendors and distributors. Partners receive different discounts and incentives based on their status, sales performance and history, and competencies. Adding to the complexity is the impact of regional pricing differences, the varying needs of customers for different types of products, and the cost of distribution and fulfillment. Configure, price, and quote (CPQ) solutions go a long way toward automating many steps in the process. Through such systems, partners (in theory) gain access to product pricing and quoting based on customer specifications and fulfillment needs. CPQ works well, but to a point. These systems often lack the ability to take into account the nuances of incentives and other financial measures that influence partner buying. As a result, gaps remain that keep the quoting process running long. Storage vendor Hitachi Vantara decided to tackle this problem directly. Rather than adopting a CPQ system, the company formed a “tiger team” to develop a homegrown system based on Salesforce's CRM. The team set out with the goal of creating a platform capable of processing partner quote requests within hours – even for large enterprise deals. Moreover, the system would include all partner incentives, including deal registration and promotional discounts, in the quotes. The development took two years of work that included platform customization and the collection of volumes of pricing, discounting, promotional, and partner data. The effort, thus far, is paying off. The Hitachi Vantara partner quoting system is delivering enterprise-level quotes to partners, often in just hours. The tool, which gives partners a competitive advantage by turning around accurate prices with blazing speed, also gives partners more control over pricing, as they're able to add their own markups with greater ease and consistency. The Hitachi Vantara quoting system isn't perfect and remains a work in progress, but the company is demonstrating how vendors can create better quoting systems that improve partner experience and performance. In this edition of Channelnomics' Changing Channels, Kim King, senior vice president of strategic partners and alliances at Hitachi Vantara, joins host Larry Walsh to discuss how the company developed such a complex quoting system and extracted the benefits they sought. Follow us, Like us, and Subscribe! Channelnomics: https://channelnomics.com/ LinkedIn: https://bit.ly/2NC6Vli Twitter: https://twitter.com/Channelnomics Changing Channels Is a Channelnomics Production Follow @Channelnomics to stay current on the latest #research, #bestpractices, and #resources. At @Channelnomics – the voice of thought leadership – we define #channel trends, chart new #GTM strategies, and #partner with industry leaders to champion #diversity in the channel. Episode Resources Host Larry Walsh: https://bit.ly/3beZfOa Guest Kim King: https://www.linkedin.com/in/kimberly-king-746463/
Larry Walsh talks with Acronis CEO Patrick Pulvermueller about the impact the war in Ukraine is having on the technology market and channel, efforts made to help refugees, and how the Russian invasion is changing strategic and contingency planning. The war in Ukraine, now raging for more than a month, woke governments and companies around the world out of their complacency. The dystopian-like order of the Cold War returned with a vengeance, causing many technology industry leaders to rethink their operations and outlook in ways they couldn't conceive just weeks ago. To date, thousands of lives have been lost. Entire cities have been leveled. More than 3.7 million Ukrainians are refugees in other European countries. And as much as 15% of the population has been displaced by the fighting and destruction. The Western response has been multifaceted. Beyond the financial and military aid flowing into Ukraine, NATO and other Western countries have imposed sanctions on Russia that aim to cripple its economy. Many Western companies – most notably, technology companies – have suspended operations in Russia and taken active roles in aiding the Ukrainian resistance. One of these companies is Acronis, a cybersecurity and backup specialist based in Switzerland and Singapore, with substantial connections to Russia and Ukraine through its diverse globalized staff. Acronis stopped doing business in Russia in 2017, and the company severed any remaining ties immediately following the invasion in solidarity with Western sanctions and in support of Ukraine's resistance. Acronis has taken additional steps as well. The company is actively working to provide displaced Ukrainians with employment; has pledged €500,000 through its charitable arm, Acronis Cyber Foundation; and is helping its employees in Eastern European countries that are providing aid and support to Ukrainian refugees. Acronis, like many of its peers, is dealing with issues that were unthinkable just a month ago. Beyond the humanitarian efforts, Acronis and companies like it are shifting their strategic thinking. They're not only thinking about their usual annual operating plans; they're also considering the short- and long-term ramifications of a sustained war in Ukraine and the widening of the conflict to more countries. They're coping with the continuing inflation and inventory issues, while adding sanctions and supply-chain disruptions to the list. They're rethinking everything. In this Channelnomics Changing Channels episode, Acronis CEO Patrick Pulvermueller joins host Larry Walsh to discuss the far-reaching repercussions of the Russian invasion of Ukraine and how it will impact technology companies around the world. Follow us, Like us, and Subscribe! Channelnomics: https://channelnomics.com LinkedIn: https://bit.ly/2NC6Vli Twitter: https://twitter.com/Channelnomics Changing Channels Is a Channelnomics Production Follow @Channelnomics to stay current on the latest #research, #bestpractices, and #resources. At @Channelnomics – the voice of thought leadership – we define #channel trends, chart new #GTM strategies, and #partner with industry leaders to champion #diversity in the channel. Episode Resources Host Larry Walsh: https://bit.ly/3beZfOa Guest Patrick Pulvermueller: https://www.linkedin.com/in/patrickpulvermueller
Larry Walsh talks to monday.com Senior Channel Partner Manager Sarit Chalamish about how vendors can step outside of their comfort zone and embrace creative business solutions to pave the way for unparalleled opportunities for growth and success across all levels of an organization. As any channel professional knows, building a successful partner program is no simple task. Starting from scratch and finding the right partners to connect with takes a tremendous amount of concentrated relationship-building, typically accomplished through face-to-face meetings and the moments in between wining and dining. Especially for the leaders assigned to getting a new partner program off the ground, securing those first partners is a crucial step, as those early partners can be critical in determining the long-term success of the program. Combine the inherent nature of developing a new partner program with the unprecedented circumstances brought on by the pandemic and the challenge seems not only difficult but downright impossible. Of course, collaboration, flexibility, and relationship-building took on new meaning with the onset of COVID-19. A firm handshake was replaced with a link to a virtual meeting as the world was forced into a dependency on computer and phone screens. For those starting something fresh in the midst of the pandemic – whether a new job, a new kind of program, or even the general adjustment to remote work – the question was clear: Could virtual resources be enough to meet the demands of pre-pandemic life? A channel leader who was quickly forced to answer this question is Sarit Chalamish, senior channel partner manager at monday.com. When she joined the company last spring, she faced a seemingly insurmountable task: to develop the organization's North America channel program as a new member of the monday.com team and amid the onset of a global pandemic. Quick and creative thinking quickly became the foundation for accomplishing this feat as Chalamish navigated unchartered territory. Chalamish, like other channel leaders, knows the right partners can make or break the launch of a partner program. To ensure the success of monday.com's burgeoning partner program, Chalamish and her team embraced their creative sides, exploring more “out of the box” partner relationships like vertical partners or turning inward and leveraging their own networks. The process was difficult, but the goal was simple: to find partners with the same level of professionalism as monday.com – sharing that same culture of adaptability and creativity – so that clients can enjoy a seamless experience. In this edition of Channelnomics' Changing Channels, Chalamish joins host Larry Walsh to discuss how adopting a mindset of “thinking outside the box” allowed monday.com to develop a partner program entirely through virtual resources. By embracing this same sense of creativity and flexibility, executives can open the door for exciting new projects and relationships across all levels of the channel. Follow us, Like us, and Subscribe! Channelnomics: https://channelnomics.com/ LinkedIn: https://bit.ly/2NC6Vli Twitter: https://twitter.com/Channelnomics Changing Channels Is a Channelnomics Production Follow @Channelnomics to stay current on the latest #research, #bestpractices, and #resources. At @Channelnomics – the voice of thought leadership – we define #channel trends, chart new #GTM strategies, and #partner with industry leaders to champion #diversity in the channel. Episode Resources Host Larry Walsh: https://bit.ly/3beZfOa Guest: Sarit Chalamish: https://www.linkedin.com/in/sarit-chalamish-28177/
Michelle Hodges, vice president of worldwide channels at GitLab, joins host Larry Walsh to discuss how channel executives can develop better relationships with board members while showcasing the benefits of the channel. Channel chiefs are often challenged in explaining and demonstrating the value of partner programs and relationships to decision-makers in their organizations. Having a seat at the management table means having a voice in strategy and decision-making. In business, there's no bigger table than the board of directors. Gaining the attention of the board in supporting the channel is becoming increasingly important to channel chiefs. Helping boards understand the value and importance of channel programs and partners can make all the difference when it comes to strategic priorities and funding for indirect routes to market. The challenge is bridging the “language divide.” Channel executives and board members often fail to use the same lingo, rely on the same metrics, or even identify the same priorities. To help board members – extensions of the investors behind companies – better understand the value of the channel and what it brings to the table, channel and business managers need to make more of an effort to cultivate a relationship between themselves and the board. In that relationship, channel leaders should focus on using the same metrics, showing demonstrable results, and making it clear that their aim isn't to sell a product but to explain the channel's impact on a company's business. A channel leader at the forefront of cultivating these types of relationships is GitLab Vice President of Worldwide Channels Michelle Hodges. She's long been a fierce advocate of working closely with boards and encouraging others to do the same. Hodges, like other channel leaders, knows it can be difficult to make a material difference in the eyes of the board. That's why her game plan involves asking lots of questions and catering to the board's goals. She starts by asking her leadership team about the pressure they're under by the board and familiarizing herself with management-level metrics. Then she approaches the board, making sure to use the right language to ask about their objectives and explain how their goals align with the value of the channel – and how the channel can produce critical results in serving the business. In this edition of Channelnomics' Changing Channels, Hodges joins host Larry Walsh to discuss how cultivating a relationship with board members while zeroing in on the power of the channel can lead to unparalleled opportunities for growth and a more unified value set across an organization. Follow us, Like us, and Subscribe! Channelnomics: https://channelnomics.com/ LinkedIn: https://bit.ly/2NC6Vli Twitter: https://twitter.com/Channelnomics Changing Channels Is a Channelnomics Production Follow @Channelnomics to stay current on the latest #research, #bestpractices, and #resources. At @Channelnomics – the voice of thought leadership – we define #channel trends, chart new #GTM strategies, and #partner with industry leaders to champion #diversity in the channel. Episode Resources Host Larry Walsh: https://bit.ly/3beZfOa Guest Michelle Hodges: https://www.linkedin.com/in/michellewhodges/
Rob Rae, senior vice president of Datto, joins Channelnomics' Changing Channels host Larry Walsh to discuss why vendors often struggle when building service channels and how to get the most out of MSP relationships. As the shift away from transactional sales models and toward service- and consumption-based paradigms progresses, vendors are realizing that managed service providers may be the ideal target for building out their indirect sales. That's because MSPs are entrenched in current revenue models, are used to selling to their customers, and already have a good installed base of customer and consumer services. But one problem remains – the mistaken presumption that MSPs will act in a way that aligns with what vendors know about their resellers and integrators. Vendors are designing channel programs around how they want to work with the market, not necessarily how partners or MSPs are working with their customers. That creates a gap between what the vendors are trying to do and what they're actually doing. One vendor with a keen awareness of what it takes to bridge that gap is Datto. The company has long been a key player in working with MSPs – championing them as bona fide partners and supporting them in getting their products to end users. Datto has developed MSP relationships that not only ensure its success in a changing industry but also allow it to work side by side with competitors and other service providers. The goal: to cultivate an integrative community that facilitates constant support for MSPs while stimulating the continued buildout of the consumption model. By persistently networking, communicating, and building on its relationships with partners, Datto fosters a climate of collaboration to keep MSPs running smoothly and create a positive partner experience. Rob Rae, senior vice president of Datto, joins Channelnomics' Changing Channels host Larry Walsh to discuss how Datto is leveraging its years of experience to ground its partner program in the concept of community and help MSPs grow their businesses. Follow us, Like us, and Subscribe! Channelnomics: https://channelnomics.com/ LinkedIn: https://bit.ly/2NC6Vli Twitter: https://twitter.com/Channelnomics Changing Channels Is a Channelnomics Production Follow @Channelnomics to stay current on the latest #research, #bestpractices, and #resources. At @Channelnomics – the voice of thought leadership – we define #channel trends, chart new #GTM strategies, and #partner with industry leaders to champion #diversity in the channel. Episode Resources Host Larry Walsh: https://bit.ly/3beZfOa Guest Rob Rae: https://www.linkedin.com/in/robtrae/ Credits Production: Changing Channels is produced by Modern Podcasting. For virtual content capture and video-first podcasts, check out http://www.modpodstudio.com. Host Larry Walsh: https://bit.ly/3beZfOa Voice-Over: Denise Quan
In this podcast, we talk with Larry Walsh, associate director of Admissions at Salus University. He talks to us about the Speech-Language Pathology program and tips and tricks for applying. For more information about the Speech-Language Pathology program, you can visit salus.edu/SLPTo learn more about our podcast series, visit salus.edu/podcasts
Craig Crescas, Cloud Solution Architect at Microsoft, and Mathew Batterbee, Global Head of Business Applications at Ingram Micro Cloud, join Changing Channels host Larry Walsh to discuss how partners can leverage the benefits of advanced cloud applications and help customers do the same. As the digital transformation continues to barrel ahead, with no signs of slowing down, advanced cloud-based applications are increasingly imperative in helping organizations to automate processes, maintain accurate records, and facilitate better customer experiences. The challenge many businesses face is setting up and operationalizing that cloud-based software. When customers don't have the expertise or resources to bring their cloud vision to life, their quest for digital transformation fails. That's why customers need partners with the skills and know-how to help them get the most out of their cloud investment. It turns out that partners face the very same challenge as customers – a lack of experience and resources. Building practices that go beyond the deployment of simple, common cloud applications takes time, money, and, most important, the acceptance of risk. But the truth is that advanced cloud applications represent a big opportunity for solution providers given partners' under-penetration in that area and customers' need for support there. As the saying goes, where there's mystery, there's margin. Vendors need to better prepare partners to offer more advanced cloud applications such as CRM and ERP. Doing so is a win-win. While customers get the help they need to address business challenges, partners get a chance to capitalize on this cloud market opportunity. A vendor at the forefront of dispelling the mystery of how partners can break into advanced cloud services is Microsoft. With Microsoft Dynamics 365, the company has developed a set of advanced applications designed to help take organizations' digital transformation capabilities to the next level. More significantly, though, the company has built its own training program for Dynamics 365 to simplify the learning process for partners and grant them the skills and resources they need to get the most out of their investments. As the technical environment transitions, Microsoft is guiding partners on how to embrace the benefits of Dynamics 365 and engage in a business-led, rather than tech-led, conversation with customers. The goal: more open discussions between partners and customers and an overall better experience for customers as partners gain the ability to understand their aims, challenges, and growth inhibitors. Microsoft is a supporter of cloud research conducted by Channelnomics in partnership with Ingram Micro Cloud, which is why we've invited them here to share their thoughts on leveraging advanced cloud applications and taking advantage of the market opportunity they present. Craig Crescas, Cloud Solution Architect at Microsoft, and Mathew Batterbee, Global Head of Business Applications at Ingram Micro Cloud, join Changing Channels host Larry Walsh to discuss how Microsoft helps partners and end users harness the power of advanced cloud applications. Follow us, Like us, and Subscribe! Channelnomics: https://channelnomics.com/ LinkedIn: https://bit.ly/2NC6Vli Twitter: https://twitter.com/Channelnomics Changing Channels Is a Channelnomics Production Follow @Channelnomics to stay current on the latest #research, #bestpractices, and #resources. At @Channelnomics – the voice of thought leadership – we define #channel trends, chart new #GTM strategies, and #partner with industry leaders to champion #diversity in the channel. Episode Resources Host Larry Walsh: https://bit.ly/3beZfOa Guest Craig Crescas: https://www.linkedin.com/in/craigcrescas/ Guest Mathew Batterbee: https://www.linkedin.com/in/mathew-batterbee-7580a8ba/ Credits Production: Changing Channels is produced by Modern Podcasting. For virtual content capture and video-first podcasts, check out http://www.modpodstudio.com. Host Larry Walsh: https://bit.ly/3beZfOa Voice-Over: Denise Quan
Ted Schuman, founder and CEO of PlanetOne, joins Channelnomics' Changing Channels host Larry Walsh to discuss how vendors can better leverage data to improve customer experience and communication across the channel. It's easy to say we're living in the data age, and that data is the new fuel of the business engine, but it's a lot harder to execute on that vision than it seems. Big Data remains one of the biggest challenges many companies face as they seek to collect, manage, normalize, and analyze it to create single points of truth. Technology vendors are increasingly adopting data-centric models and strategies to drive partner behavior and performance, and to get more value out of the channels in which they invest. Making plans to do all this is the easy part; yielding deliverable results is the challenge. Even for companies that successfully harness data, making it actionable is a whole different story. That data is essentially useless unless it can be made consumable and broken down in a way customers and partners can understand and capitalize on. A vendor at the forefront of leveraging data to enhance the customer and partner experience is PlanetOne, which has long been known as a key technology sourcing partner. With Sentient, a scalable business intelligence platform, the company is giving vendors, agents, and customers visibility into the entire sales lifecycle – prospecting, provisioning, project management, activation, etc. – through a single pane of glass. PlanetOne is using its new platform to ensure the constant availability of real-time data analytics that can be used to generate actionable results according to users' needs. Through its automation capabilities, Sentient ensures effective internal and external communication to keep customers up to speed and create a positive partner experience. Ted Schuman, founder and CEO of PlanetOne, joins Channelnomics' Changing Channels host Larry Walsh to discuss how Sentient is enhancing the human experience and helping customers launch and expand their businesses. Follow us, Like us, and Subscribe! Channelnomics: https://channelnomics.com/ LinkedIn: https://bit.ly/2NC6Vli Twitter: https://twitter.com/Channelnomics Changing Channels Is a Channelnomics Production Follow @Channelnomics to stay current on the latest #research, #bestpractices, and #resources. At @Channelnomics – the voice of thought leadership – we define #channel trends, chart new #GTM strategies, and #partner with industry leaders to champion #diversity in the channel. Episode Resources Host Larry Walsh: https://bit.ly/3beZfOa Guest Ted Schuman: https://www.linkedin.com/in/ted-schuman/ Credits Production: Changing Channels is produced by Modern Podcasting. For virtual content capture and video-first podcasts, check out http://www.modpodstudio.com. Host Larry Walsh: https://bit.ly/3beZfOa Voice-Over: Denise Quan
Louise McEvoy, vice president of U.S. channels at Trend Micro, joins Channelnomics Changing Channels host Larry Walsh to discuss how channel professionals can change their mindset and embrace the reality of change. We've probably all heard the saying, “the only constant in life is change,” and it's true. The channel is on the brink of a major transformation. Shifting priorities, digital transformation, and new sources of revenue mean that vendors and partners alike are being forced to re-evaluate their go-to-market strategies. At this pivotal point in time, all channel professionals have the same two options: Buckle up and embrace the ride or risk falling off the bandwagon completely. There's no denying that change is difficult. Stepping out of one's comfort zone without a clear vision of the results can be a risk. But it can be one that's very much worth taking. Getting stuck in the past allows no room for growth, in the channel or otherwise. Moving forward helps to build endurance, and that can be the determining factor between success and failure in the channel. Building endurance and embracing risk can unleash an exhilarating sense of liberation and pave the way for new opportunities. A channel leader at the forefront of embracing change is Louise McEvoy. The vice president of U.S. channels at Trend Micro has long been a fierce advocate of getting comfortable with transformation and encouraging others to do the same. Not one to shy away from speaking her mind, McEvoy is no stranger to venturing out of her comfort zone. In 2018, she successfully summited Mount Everest, making a decision to “put aside the pain, acknowledge it's there, and just keep moving forward.” Since then, McEvoy's mentality of resilience has been tangible both on and off the mountain. McEvoy, like other channel leaders, understands there's a chance of failure when undertaking any new business venture. But fear of failure is not something that prevents her from taking risks. Instead, she dives into every new project by focusing on excelling in the areas she knows she can control. To McEvoy, change is synonymous with opportunity, and it's this message she hopes to impart to the next generation of tech leaders. In this edition of Channelnomics' Changing Channels, McEvoy joins host Larry Walsh to discuss how embracing change and the risk that goes along with it, both in and out of the channel, can lead to unparalleled opportunities for growth. Follow us, Like us, and Subscribe! Channelnomics: https://channelnomics.com/ LinkedIn: https://bit.ly/2NC6Vli Twitter: https://twitter.com/Channelnomics Changing Channels Is a Channelnomics Production Follow @Channelnomics to stay current on the latest #research, #bestpractices, and #resources. At @Channelnomics – the voice of thought leadership – we define #channel trends, chart new #GTM strategies, and #partner with industry leaders to champion #diversity in the channel. Episode Resources Host Larry Walsh: https://bit.ly/3beZfOa Guest: https://www.linkedin.com/in/llmcevoy/ Credits Production: Changing Channels is produced by Modern Podcasting. For virtual content capture and video-first podcasts, check out http://www.modpodstudio.com. Host Larry Walsh: https://bit.ly/3beZfOa Voice-Over: Denise Quan
Changing Channels host Larry Walsh recounts the highlights of 2021's 26 episodes with some of our top guests and industry luminaries. Many people in the world would say that 2021 is not a year they'd want to repeat, given the ongoing pandemic, inflation, and supply-chain disruptions. Suffice it to say that the world is hardly back to normal. But the channel perseveres. In 2021, Changing Channels invited some of the top channel executives and thought leaders to share their experiences and insights on a variety of strategic and operational topics. Over the course of 26 episodes, our guests spoke about enabling fluid workforces, pricing strategies and methodologies, cloud adoption trends, partner enablement, management strategies, international expansion, and much more. Picking our favorite moments from more than 14 hours of conversations wasn't easy, but we did manage to select some memorable highlights, including these: Lori Cornmesser, vice president of worldwide channel sales at CyCognito, on becoming a channel chief again (time mark: 2:06) Christian Alvarez, senior vice president of worldwide channel sales at Nutanix, on building respected key performance indicators (time mark: 5:40) Frank Rauch, head of worldwide channel sales at Check Point Software Technologies, on gaining executive support for channel programs (time mark: 8:20) Joe Sykora, senior vice president of worldwide channel and partner sales at Proofpoint, on the changing dynamics of partner incentives (time mark: 11:34) Alyssa Fitzpatrick, general manager of worldwide partner sales at Microsoft, on the vendor's co-selling strategies (time mark: 13:45) Renee Bergeron, senior vice president and general manager at AppSmart, on enabling partners to sell through marketplaces (time mark: 16:37) Bill Cate, vice president of marketing and channels at Zebra Technologies, on leveraging the influence of non-transacting partners (time mark: 19:04) Mary Beth Walker, head of global channel strategy at HP, on incorporating sustainability as a value proposition in go-to-market strategies and channel programs (time mark: 20:42) Denzil Samuels, vice president of the global CX Partner Practice at Cisco, on making customer experience a core outcome of channel-delivered services (time mark: 24:25) Follow us, Like us, and Subscribe! Channelnomics: https://channelnomics.com/ LinkedIn: https://bit.ly/2NC6Vli Twitter: https://twitter.com/Channelnomics Changing Channels Is a Channelnomics Production Follow @Channelnomics to stay current on the latest #research, #bestpractices, and #resources. At @Channelnomics – the voice of thought leadership – we define #channel trends, chart new #GTM strategies, and #partner with industry leaders to champion #diversity in the channel. Episode Resources Host, Larry Walsh: https://bit.ly/3beZfOa Guests Lori Cornmesser: https://www.linkedin.com/in/loricornmesser/ Christian Alvarez: https://www.linkedin.com/in/christianaalvarez/ Frank Rauch: https://www.linkedin.com/in/frankrauch/ Joe Sykora: https://www.linkedin.com/in/joesykora/ Alyssa Fitzpatrick: https://www.linkedin.com/in/alysfitz/ Renee Bergeron: https://www.linkedin.com/in/reneebergeron/ Bill Cate: https://www.linkedin.com/in/billcate/ Mary Beth Walker: https://www.linkedin.com/in/mary-beth-walker-a276b2184/ Denzil Samuels: https://www.linkedin.com/in/denzilsamuels/ Credits Production: Changing Channels is produced by Modern Podcasting. For virtual content capture and video-first podcasts, check out http://www.modpodstudio.com. Host Larry Walsh: https://bit.ly/3beZfOa Voice-Over: Denise Quan
Nick Tidd, vice president of global channel sales at Poly, joins Channelnomics' Changing Channels host Larry Walsh to discuss how vendors can better meet customers' evolving technology needs. The COVID-19 pandemic changed the way the world thinks about work as employees grew accustomed to using their own devices and technology platforms. Now, as employees return to the office, they're seeking the same rich technology experience to which they've become accustomed. Employers are stepping up to meet employees' demands, upgrading their existing technology, but in many cases, they're rendering their old equipment obsolete in the process. While upgrading office technology benefits workers, it also raises the question of what to do with the old equipment. In getting rid of this gear, businesses lose money and jeopardize their sustainability efforts if they don't dispose of it with an eye to the long term. Considering the current supply-chain shortages, letting go of that old equipment seems like an avoidable waste of resources. One company addressing this issue is videoconferencing vendor Poly, which has long been a key player in providing offices with the proper devices for communication. Now, Poly is breathing new life into seemingly worthless equipment with its upgrade program, Poly Renew. By offering customers vouchers for new devices if they turn in their old equipment to its partners, Poly is using the program to fill demand for the products customers now want. Simultaneously, Poly is providing a sustainable way for old devices to be disposed of and even refurbished. Nick Tidd, vice president of global channel sales at Poly, joins Channelnomics' Changing Channels host Larry Walsh to discuss how Poly Renew is protecting the end-user, redefining the value of technology, and enabling partners to play a vital role in the renewal process. Follow us, Like us, and Subscribe! Channelnomics: https://channelnomics.com/ LinkedIn: https://bit.ly/2NC6Vli Twitter: https://twitter.com/Channelnomics Changing Channels Is a Channelnomics Production Follow @Channelnomics to stay current on the latest #research, #bestpractices, and #resources. At @Channelnomics – the voice of thought leadership – we define #channel trends, chart new #GTM strategies, and #partner with industry leaders to champion #diversity in the channel. Episode Resources Host Larry Walsh: https://bit.ly/3beZfOa Guest Nick Tidd: https://www.linkedin.com/in/nicktidd/
Sandeep Gupta, Lead of Strategic Partnerships at Google Cloud, joins Channelnomics Changing Channels host Larry Walsh to discuss how Google Workspace can help ensure productivity and meaningful connection for everyone during this transitory time. Spurred by difficult conditions wrought by the pandemic over the past two years, the world's been forced to adopt more flexible, fluid work arrangements. Mobile devices, persistent high-speed Internet, and cloud-based applications make working from home relatively easy, and during this adjustment period, options for collaboration have emerged in ways we didn't think possible before 2020. While working from home – and from anywhere – has its advantages, the primary goal of today's collaboration solutions is to best enable individuals and teams to stay connected in a meaningful way and maximize productivity. Everything is about collaboration, regardless of where workers are. Now more than ever, users need a smooth, effortless way to communicate, share, and produce. As the world ventures even further into a hybrid environment, it's imperative to build on what we've learned over these past two years. One company that's making flexible collaboration and productivity its prime mission is Google with its Google Workspace collection of tools, software, products, and services. Workspace is a solution that caters to everyone – individuals, IT managers, teams, and entire businesses – to ensure that they remain linked securely and on the same schedule. Channelnomics invited Google, a partner in our recent cloud research, along with Ingram Micro Cloud and Microsoft, to join us for our latest podcast. Sandeep Gupta, Lead of Strategic Partnerships at Google Cloud, spoke with Channelnomics Changing Channels host Larry Walsh to explain how Google Workspace enables fluid collaboration and helps businesses achieve consistent productivity in these uncertain times. Follow us, Like us, and Subscribe! Channelnomics: https://channelnomics.com/ LinkedIn: https://bit.ly/2NC6Vli Twitter: https://twitter.com/Channelnomics Changing Channels Is a Channelnomics Production Follow @Channelnomics to stay current on the latest #research, #bestpractices, and #resources. At @Channelnomics – the voice of thought leadership – we define #channel trends, chart new #GTM strategies, and #partner with industry leaders to champion #diversity in the channel. Episode Resources Host Larry Walsh: https://bit.ly/3beZfOa Guest Sandeep Gupta: linkedin.com/in/sandeep-gupta-5626bb2 Credits Production: Changing Channels is produced by Modern Podcasting. For virtual content capture and video-first podcasts, check out http://www.modpodstudio.com. Host Larry Walsh: https://bit.ly/3beZfOa Voice-Over: Denise Quan
Channelnomics' Larry Walsh discusses the debate around the true value of the channel's long tail and explains some of the misconceptions about this cadre of partners. By definition, the long tail is a collection of partners that contribute little and are considered low-value on an individual level but generate a large sum of revenue collectively. In practice, the long tail is a concept that few in the channel completely understand and even fewer know how to address. That begs the question: Can the long tail truly be leveraged? There's always been debate about the long tail's value. Is it a treasure trove of untapped opportunity, rich with partners that, if nurtured, can yield high performance? Or is it an illusion that vendors chase in pursuit of growth that'll likely never come to fruition? There's no simple answer. Vendors across the industry are constantly looking to improve their growth and revenue. The long tail can potentially help or hinder that. There are many common misconceptions about the long tail, some so ingrained that vendors and partners may not realize they're off track. By taking the time to better understand the long tail and get to the root of its composition and dynamics, vendors will be better able to make intelligent decisions about programs and strategic development initiatives around this group of partners. In this episode of Changing Channels, Channelnomics host Larry Walsh shares seven indisputable truths about the channel's long tail and why they matter to channel chiefs and leaders. Follow us, Like us, and Subscribe! Channelnomics: https://channelnomics.com/ LinkedIn: https://bit.ly/2NC6Vli Twitter: https://twitter.com/Channelnomics Changing Channels Is a Channelnomics Production Follow @Channelnomics to stay current on the latest #research, #bestpractices, and #resources. At @Channelnomics – the voice of thought leadership – we define #channel trends, chart new #GTM strategies, and #partner with industry leaders to champion #diversity in the channel. Episode Resources Host Larry Walsh: https://bit.ly/3beZfOa Credits Production: Changing Channels is produced by Modern Podcasting. For virtual content capture and video-first podcasts, check out http://www.modpodstudio.com. Host Larry Walsh: https://bit.ly/3beZfOa Voice-Over: Denise Quan
In this episode we meet Larry Walsh, who when he lost his job decided to cycle across America not once but twice! Larry has gone on to document his adventures. You can buy a copy of Larry's book here https://www.amazon.com/Suit-Saddle-Cy... Have a look at the website https://larry-walsh.com/ Subscribe to their YouTube Channel https://www.youtube.com/channel/UCB_z... Follow them on Instagram https://www.instagram.com/larrywalsh1/ Find them on Facebook https://www.facebook.com/LarryWalshC2...
Feel free to tackle only simple challenges, channel pros. Just don't expect to make much at it. Take it from this week's guest host, podcaster and industry analyst Dave Sobel, it's the hard stuff that produces big money. Dave, Matt, and Rich have plenty to say about that topic, as well as the news from Acronis's CyberFit Summit, and Dave has a few thoughts to share about Kaseya's efforts to harden its software against future breaches too. Then your three hosts are joined by interview guest Larry Walsh, of Channelnomics, for a can't-miss conversation about the meaning and importance of customer experience in managed services. It's a tough but essential thing for MSPs to master, but then you didn't expect this running an IT business stuff to be easy, did you? Subscribe to ChannelPro Weekly! iTunes: https://itunes.apple.com/us/podcast/channelpro-weekly-podcast/id1095568582?mt=2 Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9jaGFubmVscHJvd2Vla2x5LmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjq-N3UvNHyAhVWPs0KHYdTDmkQ9sEGegQIARAF Spotify: https://open.spotify.com/show/7hWuOWbrIcwtrK6UJLSHvU Amazon Music: https://music.amazon.com/podcasts/a1d93194-a5f3-46d8-b625-abdc0ba032f1/ChannelPro-Weekly-Podcast More here: https://www.channelpronetwork.com/download/podcast/channelpro-weekly-podcast-episode-204-hard-stuff-makes-money Topics and Related Links Mentioned: Dave's Business of Tech Podcast - https://www.businessof.tech/ MSP Radio - https://www.mspradio.com/ Consolidating Vendors and Integrating Solutions Pays Off Big in Cyber Protection, Per Acronis Research - https://www.channelpronetwork.com/news/consolidating-vendors-and-integrating-solutions-pays-big-cyber-protection-acronis-research What's Now and Next from Acronis - https://www.channelpronetwork.com/slideshow/what-s-now-and-next-acronis 4 Thoughts on the Future of Technology and Security from Serguei Beloussov - https://www.channelpronetwork.com/slideshow/4-thoughts-future-technology-and-security-serguei-beloussov Kaseya Investing Millions More on Product Security - https://www.channelpronetwork.com/news/kaseya-investing-millions-more-product-security Dave's museum pick: Dragon's Lair Replicade - https://www.channelpronetwork.com/mgp Rich's ICYMI plug and quickie preview of the week ahead - https://www.channelpronetwork.com/tags/icymi
Denzil Samuels, vice president of the global CX Partner Practice at Cisco, joins Channelnomics Changing Channels host Larry Walsh to discuss how vendors can enable partners to meet shifting customer experience expectations. Customer experience is the new name of the game. While “the customer is always right” might not always be true in practice, what is certainly true is that as the technology market shifts to a service-based model, customer experience is the deciding factor for service success. Customers are looking for the best functionality, outcomes, and ease of use. When partners are part of service delivery, customers include in their experience perception things like accessibility, support, communications, and responsiveness. Vendors across the industry are looking to keep up, working on incorporating customer experience into their channel models. Telling partners to focus on customer experiences and outcomes is the easy part; delivering on that promise is the challenge. Even successful account management and a good customer relationship aren't enough anymore. Customers are expecting their providers, whether vendors or partners, to make sure they get the best value out of their service investments. A vendor at the forefront of customer experience as a channel value proposition is Cisco. The company has long been a key player in supporting partners in their delivery of services based on its products. As the technical environment transitions, Cisco has begun enabling partners to use the data and intelligence derived from services to better understand and anticipate customer needs and take proactive measures, rather than react to service events and requests. The goal: a better overall experience and value as partners gain the ability to act before customers even recognize they have a problem or need. Cisco, like other vendors, understands that engagement and attention to customer needs is the answer to building and maintaining a successful service model. Enabling partners to meet these shifting customer experience expectations is the focus of the CX Partner Practice at Cisco. Denzil Samuels, head of that practice, joins Channelnomics Changing Channels host Larry Walsh to discuss how Cisco translates customer experience to the channel. Follow us, Like us, and Subscribe! Channelnomics: https://channelnomics.com/ LinkedIn: https://bit.ly/2NC6Vli Twitter: https://twitter.com/Channelnomics Changing Channels Is a Channelnomics Production Follow @Channelnomics to stay current on the latest #research, #bestpractices, and #resources. At @Channelnomics – the voice of thought leadership – we define #channel trends, chart new #GTM strategies, and #partner with industry leaders to champion #diversity in the channel. Episode Resources Host Larry Walsh: https://bit.ly/3beZfOa Guest Denzil Samuels: https://www.linkedin.com/in/denzilsamuels/ Credits Production: Changing Channels is produced by Modern Podcasting. For virtual content capture and video-first podcasts, check out http://www.modpodstudio.com. Host Larry Walsh: https://bit.ly/3beZfOa Voice-Over: Denise Quan
Wendy Thomas, CEO of Secureworks, joins Channelnomics's Changing Channels host Larry Walsh to discuss how security services are instrumental in helping businesses keep up with the security arms race. Security is an arms race. With each advancement in technology, hackers find ways of one-upping the defenders of a business's digital frontiers. Security breaches always have consequences. In the past, a compromise could mean losing access to files or being blocked from mission-critical applications, both of which can lead to lost revenue. Today, though, in the increasingly digitalized world, the consequences of security breaches are increasing in the way of losses and costs – including putting national security at risk and human life in danger. Innovation is bringing more resources and benefits to the world. This technical innovation, though, is creating more risk. The market doesn't have enough security professionals to staff the end-to-end needs of businesses and individuals. Businesses struggle to acquire the technology and support required to protect their digital assets adequately. Evolution, it seems, has a downside. A potential solution to the security conundrum is managed security services. Through the aggregation of technology and human-based expertise, managed security service providers (MSSPs) provide customers with access to leading technology and resources that cost-effectively scale. A leader in providing and supporting MSSPs is Secureworks, which is making securing human progress a cornerstone of its mission. Wendy Thomas, CEO and President of Secureworks, joins Channelnomics' Changing Channels host Larry Walsh to discuss the evolving security needs of businesses, how managed security can scale to meet those evolving needs, and the role partners play in the delivery of security services. Follow us, Like us, and Subscribe! Channelnomics: https://channelnomics.com/ LinkedIn: https://bit.ly/2NC6Vli Twitter: https://twitter.com/Channelnomics Changing Channels Is a Channelnomics Production Follow @Channelnomics to stay current on the latest #research, #bestpractices, and #resources. At @Channelnomics – the voice of thought leadership – we define #channel trends, chart new #GTM strategies, and #partner with industry leaders to champion #diversity in the channel. Episode Resources Host Larry Walsh: https://bit.ly/3beZfOa Guest Wendy Thomas: https://www.linkedin.com/in/wendy-thomas-7133283/ Credits Production: Changing Channels is produced by Modern Podcasting. For virtual content capture and video-first podcasts, check out http://www.modpodstudio.com. Host Larry Walsh: https://bit.ly/3beZfOa Voice-Over: Denise Quan
Host James Kernan interviews Amy Woods from Content 10X. Amy is an expert in content repurposing and the Founder of Content 10x – a niche creative agency. She helps content creators grow their audience by maximizing their return on the content they create. She works with businesses, entrepreneurs and thought leaders, and is the content repurposing powerhouse behind some of the most well-known podcasts and video shows. Amy is the host of The Content 10x Podcast and she is the author of best-selling book Content 10x: More Content, Less Time, Maximum Results, the ultimate guide to reaching more people online with your content. She talks on stages all around the world about content repurposing, including at events like PodFest Multimedia Expo, Podcast Movement, Youpreneur Summit and RadioDays. Amy podcasts and writes about content repurposing at content10x.com and shares ideas on Twitter, Instagram, Facebook and LinkedIn. Website - https://www.content10x.com Twitter - @content10x Instagram - @Content10x Facebook - https://facebook.com/content10x LinkedIn - https://LinkedIn/in/amywoods2 - - - - - Sponsor Memo Acronis #CyberFit Summit World Tour Threats to client data constantly evolve, so your strategies must evolve too …but knowing where to get good guidance isn't always easy. Well, nowhere will you hear more helpful insights from leading cyber protection experts than at the Acronis #CyberFitSummit. I'm going again –this year in-person, in Miami – and you should join me. Experts like Erick Simpson; Larry Walsh; and Acronis' Amy Luby will show you how to boost profits, reduce risk, and improve your team's productivity, as well as the latest cybersecurity strategies, technologies, and processes. In person and online, Learn more about the Acronis #CyberFit Summit World Tour at https://Acronis.events :-)
Mark Stiving, chief pricing educator at Impact Pricing, joins Channelnomics' Changing Channels host Larry Walsh to talk about pricing, discounting, and channel sales strategies. No one wants to pay full price for anything. And people love winning. So it shouldn't be a surprise that when it comes to the list price of products, people are always looking for a discount. They want to win a deal. Through partners, manufacturers often offer significant discounts on their products to meet this negotiation demand and avoid losing a sale. The question arises: Why does a list price even exist? It's a question that Mark Stiving, chief pricing educator at the consulting firm Impact Pricing, relishes answering. In this episode of Changing Channels, Stiving explains how a product with a discounted list price creates a unique set of benefits for manufacturers. It makes the product more desirable and gives end users the impression that the product is of a higher value. Even so, it can be difficult for manufacturers to determine exactly how to price their products when they must consider the needs and desires of both distributors and end users. Stiving joins Channelnomics' Changing Channels host Larry Walsh to discuss why the concept of a list price persists and what manufacturers can do to best determine their ultimate selling price. Follow us, Like us, and Subscribe! Channelnomics: https://channelnomics.com/ LinkedIn: https://bit.ly/2NC6Vli Twitter: https://twitter.com/Channelnomics Changing Channels Is a Channelnomics Production Follow @Channelnomics to stay current on the latest #research, #bestpractices, and #resources. At @Channelnomics – the voice of thought leadership – we define #channel trends, chart new #GTM strategies, and #partner with industry leaders to champion #diversity in the channel. Episode Resources: Host Larry Walsh: https://bit.ly/3beZfOa Guest Mark Stiving: https://www.linkedin.com/in/stiving/ Credits Production: Changing Channels is produced by Modern Podcasting. For virtual content capture and video-first podcasts, check out http://www.modpodstudio.com. Host Larry Walsh: https://bit.ly/3beZfOa Voice-Over: Denise Quan
Question of the day: What is a sandwich? Topic 1: Apple Pay . . . Again The headline says Apple lost … but the article makes it clear that Epic is the one who is disappointed and is appealing. Let see: Epic violated their agreement and owes Apply $3.5 Million. But Apply can't have those kinds of agreements going forward. And Apple's not a monopoly. Seems confusing, but it does mean there will be other options to pay for in-app purchases on AppStore apps to work around Apple. But Epic still doesn't think that is enough. Let the lawyer games begin. Link: https://www.theverge.com/2021/9/10/22662320/epic-apple-ruling-injunction-judge-court-app-store Topic 2: Microsoft Study Finds Problems with Employee Productivity in Remote Work In a study or more than 60,000 employees, Microsoft find that the shift to remote work has hurt communication and collaboration. A separate study shows that individual workers feel better supported by bosses than ever before. The first finding looks bad for employee productivity and long-term innovation; the second suggest happier, more productive workers. Note: Microsoft also announce that employees won't be returning to the office in October as expected. Link: https://www.geekwire.com/2021/study-microsoft-employees-shows-remote-work-puts-productivity-innovation-risk/ Topic 3: Cybersecurity Vulnerability Could Now Impact a Business' Credit Rating … Things are Getting Serious! Startup BitSight generates reports on the likelihood that an organization will be breached. They just received a $250 million investment Moody's. Moody's provides corporate "credit rating" information. In your future: Credit ratings base on Cybersecurity preparedness. Link: https://techcrunch.com/2021/09/13/bitsight-raises-250m-from-moodys-and-acquires-cyber-risk-startup-visiblerisk/ Sponsor note: Threats to client data constantly evolve, so your strategies must evolve too …but knowing where to get good guidance isn't always easy. Well, nowhere will you hear more helpful insights from leading cyber protection experts than at the Acronis #CyberFitSummit. I'm going again –this year in-person, in Miami – and you should join me. Experts like Erick Simpson; Larry Walsh; and Acronis' Amy Luby will show you how to boost profits, reduce risk, and improve your team's productivity, as well as the latest cybersecurity strategies, technologies, and processes. In person and online, Learn more about the Acronis #CyberFit Summit World Tour at https://Acronis.events :-)
Channelnomics and Ingram Micro Cloud, with the support of Microsoft and Google Workspace, unveil the 2021 State of the U.S. Cloud Channel report, the fourth annual study on trends around cloud computing among resellers and service providers. John Dusett, executive director of cloud services in the U.S. for Ingram Micro Cloud, and Chris Gonsalves, senior vice president of research at Channelnomics, join Channelnomics' Changing Channels host Larry Walsh to talk about strengths and weaknesses among resellers in the cloud segment. The 2021 State of the U.S. Cloud Channel report, an annual study conducted by Channelnomics with Ingram Micro Cloud and supported by Microsoft and Google Workspace, reveals how cloud-based products and services are becoming an increasingly more significant portion of channel partners' revenue. As demand for cloud services grows, so too does the availability through the channel. The demand is pulling more partners into selling and supporting cloud services. The average channel partner sees the adoption of cloud computing into its portfolio as a means of capturing new sales, expanding business with existing accounts, and staving off competition. According to the research, the cloud computing pull is so great that 80% of channel partners plan to increase their cloud service and support capacity over the next year. While cloud computing is generating revenue and opening new opportunities for channel partners, not all is well. Partners remain under-resourced, lack in business planning, and are losing too many accounts at renewal time. In this special edition of Changing Channels, Channelnomics delves into the details of the fourth annual installment of the State of the U.S. Cloud Channel. Channelnomics' head of research, Chris Gonsalves, talks about key findings of the study and how channel adoption and performance has changed over the past five years. Ingram Micro Cloud's John Dusett talks about how the trends revealed in the report are translating into opportunities, challenges, and potential solutions for partners. Follow us, Like us, and Subscribe! Channelnomics: https://channelnomics.com/ LinkedIn: https://bit.ly/2NC6Vli Twitter: https://twitter.com/Channelnomics Changing Channels Is a Channelnomics Production Follow @Channelnomics to stay current on the latest #research, #bestpractices, and #resources. At @Channelnomics – the voice of thought leadership – we define #channel trends, chart new #GTM strategies, and #partner with industry leaders to champion #diversity in the channel. Episode Resources Host Larry Walsh: https://bit.ly/3beZfOa Guest John Dusett: https://www.linkedin.com/in/johndusett/ Chris Gonsalves: https://www.linkedin.com/in/chris-g-6a8241/ Credits Production: Changing Channels is produced by Modern Podcasting. For virtual content capture and video-first podcasts, check out http://www.modpodstudio.com. Host Larry Walsh: https://bit.ly/3beZfOa Voice-Over: Denise Quan
Christian Alvarez, senior vice president of worldwide channel sales and all routes to market at Nutanix, joins Channelnomics' Changing Channels host Larry Walsh to talk about creating meaningful and contextual channel key performance indicators (KPIs). A common challenge among channel professionals is proving the relative worth of partner programs and productivity. Everyone knows that KPIs are essential for measuring and monitoring channel performance and success. The question that vexes many channel professionals is this: What KPIs are most applicable to the unique circumstances and needs of different vendors? When it comes to KPIs, a one-size-fits-all approach doesn't exist, which leads channel chiefs to create metrics that don't measure what matters. When this happens, doubt about the channel's value creeps into the minds of senior management. Measuring what matters in channel performance not only justifies the expense of working through partners but also provides data for planning future investments and sales coverage models. In this episode of Changing Channels, Nutanix's Alvarez shares his insights into how to identify the right channel KPIs and use them effectively in demonstrating the value of channel investments and their contribution to a company's success. Follow us, Like us, and Subscribe! Channelnomics: https://channelnomics.com/ LinkedIn: https://bit.ly/2NC6Vli Twitter: https://twitter.com/Channelnomics Changing Channels Is a Channelnomics Production Follow @Channelnomics to stay current on the latest #research, #bestpractices, and #resources. At @Channelnomics – the voice of thought leadership – we define #channel trends, chart new #GTM strategies, and #partner with industry leaders to champion #diversity in the channel. Episode Resources Host Larry Walsh: https://bit.ly/3beZfOa Guest Christian Alvarez: https://www.linkedin.com/in/christianaalvarez/ Credits Production: Changing Channels is produced by Modern Podcasting. For virtual content capture and video-first podcasts, check out http://www.modpodstudio.com. Host Larry Walsh: https://bit.ly/3beZfOa Voice-Over: Denise Quan
Oracle NetSuite's Craig West joins Channelnomics' Changing Channels host Larry Wals to discuss the importance of continuous partner enablement. They say it takes money to make money. One of the ways vendors use money to make money is through the enablement of their partners. This investment leads to the creation and cultivation of partnerships that are – in many cases – more productive. Partners enabled through technology and sales training generate more revenue for their vendors. While training and enablement are universally seen as a channel necessity, connecting the value to the outcome often proves elusive. The vendor community frequently treats training as episodic – only on an annual basis or with new product releases. Also, the training typically focuses on products, not workloads or what customers expect as outcomes. For the most part, training programs treated as onboarding checkbox items do little to speed time to market with new partners. As a result, there's a disconnect between vendor intent, partner engagement, and customer experience. One vendor that's making enablement a core piece of its channel strategy and partner relationships is Oracle NetSuite. Through its SuiteLife program, Oracle NetSuite provides hands-on training and enablement that accelerate partners' ability to take enterprise resource planning applications to market. Craig West, vice president of alliances and channels at Oracle NetSuite, joins Channelnomics' Changing Channels host Larry Walsh to discuss making partner enablement more productive and persistent. Follow us, Like us, and Subscribe! Channelnomics: https://channelnomics.com/ LinkedIn: https://bit.ly/2NC6Vli Twitter: https://twitter.com/Channelnomics Changing Channels Is a Channelnomics Production Follow @Channelnomics to stay current on the latest #research, #bestpractices, and #resources. At @Channelnomics – the voice of thought leadership – we define #channel trends, chart new #GTM strategies, and #partner with industry leaders to champion #diversity in the channel. Episode Resources Host Larry Walsh: https://bit.ly/3beZfOa Guest Craig West: https://www.linkedin.com/in/craig-west-17369b3/ Credits Production: Changing Channels is produced by Modern Podcasting. For virtual content capture and video-first podcasts, check out http://www.modpodstudio.com. Host Larry Walsh: https://bit.ly/3beZfOa Voice-Over: Denise Quan
Topic 1: Apple Privacy Revisited We talked about this last week. Well, so did everyone else. Apple introduced a new technology to screen for child pornography . . . and a spirited debate has ensued. Last week the Killing IT guys weighed in on the topic and now we want to revisit the ongoing debate and address some of the concerns about the “slippery slope” and the “permission” to access data on personal devices. Including some new twists on CSAM Screening Technology. https://www.nytimes.com/2021/08/11/technology/personaltech/iphone-update-sex-abuse.html Topic 2: Evolution in Supply Chain Management Toyota is famous for revolutionizing supply chain management, particularly with "Just-in-Time" inventory. Now, fifty years down the road, we're finding that J-I-T had a lot of problems in the middle of the pandemic. Now, Toyota is responding again with a newer, more flexible approach to inventory. We look at supply chain issues generally, with a context of cars, chips, and toilet paper. https://fortune.com/2021/08/02/toyota-cars-chip-shortage-semiconductors/ Topic 3: CRN Reports on Industry Trends . . . But they're headlines don't align with their data. We were puzzled at the need to put extra energy into cheer-leading as compared to reporting the hard truth. We discuss. https://www.crn.com/slide-shows/channel-programs/the-7-biggest-sales-and-market-trends-in-the-it-channel-today/8 Sponsor Memo: Acronis Threats to client data constantly evolve, so your strategies must evolve too …but knowing where to get good guidance isn't always easy. Well, nowhere will you hear more helpful insights from leading cyber protection experts than at the Acronis #CyberFitSummit. I'm going again –this year in-person, in Miami – and you should join me. Experts like Erick Simpson; Larry Walsh; and Acronis' Amy Luby will show you how to boost profits, reduce risk, and improve your team's productivity, as well as the latest cybersecurity strategies, technologies, and processes. In person and online. Learn more about the Acronis #CyberFit Summit World Tour at https://Acronis.events -- -- -- :-)
Bill Cate, vice president of marketing and channels at Zebra Technologies, joins Channelnomics' Changing Channels host Larry Walsh to discuss the role of non-transacting partners in go-to-market strategy. Partners come in various models and sizes. The common trait is that they sell and support technology products produced by vendors. At least that's what conventional channel wisdom says. But the channel is replete with non-transacting partners – companies and professionals that influence end customer product consideration and purchasing decisions. Non-transacting partners range from IT resellers that see a sales opportunity but don't have a relationship with the vendor to technology enthusiasts that recommend products to colleagues. Influencers and their cousins, referrers, are an increasingly important part of the go-to-market equation, as they help guide the customer through their purchasing journeys long before they engage a vendor or reseller. A company that's plying the emerging influencer channel is Zebra Technologies, which is supporting and enabling non-transactional partners such as independent hardware vendors, consultants, technology partners, and systems integrators through its Alliance Partners track. Zebra recognized that gaining benefit from influencers requires an up-front investment – a risky proposition for a vendor that's used to offering back-end incentives to motivate partners. In this episode of Changing Channels, Bill Cate, Zebra's vice president of marketing and channels, talks about the role of customers in bringing influencers to the forefront, using alliance relationships to form and achieve common goals, and how to gauge the results of an influencer strategy. Follow us, Like us, and Subscribe! Channelnomics: https://channelnomics.com/ LinkedIn: https://bit.ly/2NC6Vli Twitter: https://twitter.com/Channelnomics Changing Channels Is a Channelnomics Production Follow @Channelnomics to stay current on the latest #research, #bestpractices, and #resources. At @Channelnomics – the voice of thought leadership – we define #channel trends, chart new #GTM strategies, and #partner with industry leaders to champion #diversity in the channel. Episode Resources: Host Larry Walsh: https://bit.ly/3beZfOa Guest Bill Cate: https://www.linkedin.com/in/billcate/ Credits Production: Changing Channels is produced by Modern Podcasting. For virtual content capture and video-first podcasts, check out http://www.modpodstudio.com. Host Larry Walsh: https://bit.ly/3beZfOa Voice-Over: Denise Quan
Host Karl caught up with Paco Lebron from the MSP Unplugged podcast to talk about their upcoming LIVE event in Chicago - TechCon Unplugged. Juicy details at https://techconunplugged.com/. Paco Lebron is the CEO and Founder of ProdigyTeks Inc. an MSP located in the West Loop of Chicago. Paco also co-hosts MSP Unplugged, a live, weekly podcast for aspiring IT business owners and vendors in the MSP space. In addition, is the co-founder of TechCon Unplugged, a dedicated multi-day conference for IT business owners. This will be an in-person event September 17-19th in Chicago/Rosemont, IL. Learn from amazing panels to help maintain and improve your business. Meet vendors to find products and services that can save you time and money. Rub elbows with your peers in the community. Along with a great Micrsoft365 Boot camp held by Cyber Matt Lee. Links and notes: Web site - https://techconunplugged.com/ Social - https://www.facebook.com/mspunplugged Podcast - https://mspunplugged.com Sponsor Note: Acronis Threats to client data constantly evolve, so your strategies must evolve too. But knowing where to get good guidance isn't always easy. Well, nowhere will you hear more helpful insights from leading cyber protection experts than at the Acronis #CyberFitSummit. Experts like Dave Sobel, Erick Simpson, Larry Walsh, and Acronis' Amy Luby will show you how to boost profits, reduce risk, and improve your team's productivity, as well as the latest cybersecurity strategies, technologies, and processes. In person and online, Learn more about the Acronis #CyberFit Summit World Tour at https://Acronis.events :-)
Laurie Mitchell, vice president of partner and international marketing at Wasabi Technologies, joins Channelnomics' Changing Channels host Larry Walsh to discuss how a midstage technology start-up expands into the international channel. Wading into international waters is a tricky proposition for many technology companies. The complexities of localization, the individualities of different markets, the unique needs of customers in various parts of the world, and the expenses involved in developing a multinational presence are all challenges to any organization trying to build an international channel. Despite the intricacies, though, emerging U.S. cloud storage company Wasabi Technologies has rapidly expanded its international footprint. Only a year after launching its cloud storage service in 2017, Wasabi announced the construction of its first overseas data center in Amsterdam, and this summer it began its move into Asia with the announcement of a new data center in Tokyo. Much of Wasabi's overseas success is credited to European and Asian channel partners that have spurred the storage company's expansion. In this episode of Changing Channels, Laurie Mitchell, Wasabi's vice president of partner and international marketing, discusses how the storage start-up ventured into the international market with the assistance of its partners. Follow us, Like us, and Subscribe! Channelnomics: https://channelnomics.com/ LinkedIn: https://bit.ly/2NC6Vli Twitter: https://twitter.com/Channelnomics Changing Channels Is a Channelnomics Production Follow the new @Channelnomics to stay current on the latest #research, #bestpractices, and #resources. At @Channelnomics – the voice of thought leadership – we define #channel trends, chart new #GTM strategies, and #partner with industry leaders to champion #diversity in the channel. Episode Resources Host Larry Walsh: https://bit.ly/3beZfOa Guest Laurie Mitchell: https://www.linkedin.com/in/lcoppola/ Credits Production: Changing Channels is produced by Modern Podcasting. For virtual content capture and video-first podcasts, check out http://www.modpodstudio.com. Host Larry Walsh: https://bit.ly/3beZfOa Voice-Over: Denise Quan PODCAST LINK/EMBED CODE: YOUTUBE LINK: https://youtu.be/PajNCbX1TKY CN POST: https://channelnomics.com/2021/08/wasabis-laurie-mitchell-on-expanding-into-the-international-market
In this edition of The Holtz Story, we're joined by Larry Walsh, Founder, and CEO of Channelnomics. Larry oversees 2112's consulting and strategy services, which provide channel and go-to-market assessments, channel program development and operations, executive coaching, and communications support. Today we're discussing the MSP evolving landscape.The podcast opens with Larry and Tracy discussing the state of managed services today. They both agree managed services is a vibrant model. Larry points out weaknesses in the MSP model that leads to a robust discussion. As the conversation evolves, it shifts towards the Vendor/MSP relationship. Larry and Tracy both see this changing with vendors adapting to customer needs and MSP weaknesses. The conversation then turns to the evolution of MSPs into MSSPs; Larry expresses skepticism about MSP readiness and focus. Both he and Tracy agree there is an underlying talent availability issue. We end this podcast with a discussion on where the channel should focus now. Larry emphasizes the need to focus on business planning and execution. He believes there needs to be more focus on customer success. We hope you enjoy the show. If you do, please share it with colleagues and remember to subscribe using your favorite podcast platform (I.e., iTunes, Stitcher, Spotify, Google Play, etc.).
Andy Martin, vice president of global partner sales at Pure Storage, joins Channelnomics' Changing Channels host Larry Walsh to discuss the challenges and rewards of transitioning to a subscription-based sales model. The subscription model, under which technology is sold based on access and use rather than as a one-off transaction, is changing the way businesses acquire and consume said technology. It's also giving customers greater flexibility to plan, utilize, and budget for their technology needs and providing economic benefits to vendors, partners, and customers as they pare down their capital expenses. Among hardware companies, Pure Storage – a leader in flash array products – was an early entry into the use of subscription models. Pure introduced its Evergreen storage service in 2015, allowing customers to purchase – or downgrade – capacity based on operating needs. In this episode of Changing Channels, Andy Martin, vice president of global partner sales at Pure, shares insights into the transition process from transactional to subscription sales, the need to engage with the channel under the subscription model, and opportunities that subscription models open for partners. Follow us, Like us, and Subscribe! Channelnomics: https://channelnomics.com/ LinkedIn: https://bit.ly/2NC6Vli Twitter: https://twitter.com/Channelnomics Changing Channels Is a Channelnomics Production Follow the new @Channelnomics to stay current on the latest #research, #bestpractices, and #resources. At @Channelnomics – the voice of thought leadership – we define #channel trends, chart new #GTM strategies, and #partner with industry leaders to champion #diversity in the channel. Episode Resources: Host Larry Walsh: https://bit.ly/3beZfOa Guest Andy Martin: https://www.linkedin.com/in/andy-martin-6aab205 Credits: Production: Changing Channels is produced by Modern Podcasting. For virtual content capture and video-first podcasts, check out http://www.modpodstudio.com. Host Larry Walsh: https://bit.ly/3beZfOa Voice-Over: Denise Quan
Heather K. Margolis, the founder of Channel Maven and Spark My Channel, joins Channelnomics' Changing Channels host Larry Walsh to discuss how marketing to and through channel partners is changing and what most technology companies get wrong. If you want sales, you need to start with marketing. It's a well-worn refrain in the channel that partners are subpar at marketing. According to Channelnomics research, between 60% and 80% of partners have no marketing plans, and the majority lack marketing capabilities. Such shortcomings necessitate that vendors pick up the load for producing materials and messaging to promote products and services. Yet partners frequently say the availability and quality of the marketing support they get from vendors is insufficient or ineffective. The evolving use of digital tools to convey messages, identify and cultivate customers, and reinforce value messages challenges vendors and partners to up their marketing game. Successful vendors produce more diverse marketing content, leveraging tools such as through-channel marketing automation (TCMA) and training partners in marketing techniques to produce more fruitful results. In this episode of Changing Channels, Margolis and Walsh revive their long-running Sibling Rivalry chats to discuss what vendors and partners need to do better channel marketing. Follow us, Like us, and Subscribe! Channelnomics: https://channelnomics.com/ LinkedIn: https://bit.ly/2NC6Vli Twitter: https://twitter.com/Channelnomics Changing Channels Is a Channelnomics Production Follow the new @Channelnomics to stay current on the latest #research, #bestpractices, and #resources. At @Channelnomics – the voice of thought leadership – we define #channel trends, chart new #GTM strategies, and #partner with industry leaders to champion #diversity in the channel. Episode Resources: Host Larry Walsh: https://bit.ly/3beZfOa Guest Heather K. Margolis: https://www.linkedin.com/in/heatherkmargolis/ Credits: Production: Changing Channels is produced by Modern Podcasting. For virtual content capture and video-first podcasts, check out http://www.modpodstudio.com. Host: Larry Walsh https://bit.ly/3beZfOa Voice-Over: Denise Quan
Alyssa Fitzpatrick joins Channelnomics' Changing Channels host Larry Walsh to discuss Microsoft's innovative co-sell program in which it's become the driver of independent software vendor products that complement the Azure cloud. Cloud computing ushered in whole new ways of selling, delivering, and consuming technology. Through cloud platforms, vendors earn recurring revenue while customers get access to robust, resilient resources at a more palatable expense. Driving cloud adoption and expanded consumption requires applications. The more applications a customer runs in a cloud, the more revenue it generates for the service provider. Channels have a limited number of selling motions, such as sell-with or co-selling, in which the vendor and partner approach customers together. Microsoft, looking to feed its Azure Cloud platform, flipped the script on co-selling by creating a program in which its sells products that complement its cloud services. The result is a multi-billion-dollar business that provides lift to independent software vendors, commissions to Microsoft salespeople, and accelerated growth for Microsoft. Other cloud vendors have similar co-sell programs, but most are following in the footsteps of Microsoft's innovative program that aims to create wins for Microsoft, partners, and customers. Alyssa Fitzpatrick, general manager of worldwide partner sales at Microsoft, joins Changing Channels to discuss the Microsoft co-sell program and its ongoing evolution. Follow us, Like us, and Subscribe! Channelnomics: https://channelnomics.com/ LinkedIn: https://bit.ly/2NC6Vli Twitter: https://twitter.com/Channelnomics Changing Channels Is a Channelnomics Production Follow the new @Channelnomics to stay current on the latest #research, #bestpractices, and #resources. At @Channelnomics – the voice of thought leadership – we define #channel trends, chart new #GTM strategies, and #partner with industry leaders to champion #diversity in the channel. Episode Resources: Host Larry Walsh: https://bit.ly/3beZfOa Larry's Blog: https://bit.ly/3r66LlU Guest Alyssa Fitzpatrick: https://www.linkedin.com/in/alysfitz/ 2112 B2B Influencer Success Factors: Get detailed insights on how to leverage influencers in driving channel and marketplace sales: https://bit.ly/36uxuiR Credits: Production: Changing Channels is produced by Modern Podcasting. For virtual content capture and video-first podcasts, check out http://www.modpodstudio.com. Host: Larry Walsh https://bit.ly/3beZfOa Voice-Over: Denise Quan
Renee Bergeron joins Channelnomics' Changing Channels host Larry Walsh to discuss how innovative marketplace models are providing new avenues to market for technology vendors and partners. Marketplaces and online digital sales are increasing quickly. More than $6 trillion in B2B goods and reserves sales transact through marketplaces annually – nearly three times the volume of B2C activity. And a significant and increasing portion of that volume is technology products and services. Marketplace sales were on the ascent prior to the pandemic. Lockdown conditions made online buying a necessity for many businesses and provided vendors and resellers with a much-needed medium for selling under social distancing conditions. Marketplaces are on the minds of nearly every vendor. They see online selling as a means for increasing revenue, meeting customers where they want to transact (particularly younger buyers and influencers), and scaling limited resources. The concern is how marketplaces impact traditional channels and partners. Vendors want to tap the power of marketplaces, but they also want to control the negative side effects on the partners that got them where they are today. AppSmart, a division of AppDirect and leading online technology sales platform, provides an example of how a marketplace can provide vendors with the digital sales capabilities they seek while simultaneously enabling partners to transact online. Renee Bergeron, vice president and general manager of AppSmart, joins Changing Channels to share how AppSmart is plying this new online selling model to the benefit of vendors and partners alike. Follow us, Like us, and Subscribe! Channelnomics: https://channelnomics.com/ LinkedIn: https://bit.ly/2NC6Vli Twitter: https://twitter.com/Channelnomics Changing Channels Is a Channelnomics Production Follow the new @Channelnomics to stay current on the latest #research, #bestpractices, and #resources. At @Channelnomics – the voice of thought leadership – we define #channel trends, chart new #GTM strategies, and #partner with industry leaders to champion #diversity in the channel. Episode Resources: Host Larry Walsh: https://bit.ly/3beZfOa Larry's Blog: https://tinyurl.com/789uecks Channelnomics Marketplace Guide: https://tinyurl.com/2k76tc9v Guest Renee Bergeron: https://www.linkedin.com/in/reneebergeron/ 2021 Channel Forecast and 2021 Channel Chief Outlook: Discover what your channel peers and partners are doing in 2021 and beyond. Get your copy of both reports for insights that inform your strategy development, guide your decision-making, and help you benchmark performance: https://channelnomics.com/library/. Credits: Production: Changing Channels is produced by Modern Podcasting. For virtual content capture and video-first podcasts, check out http://www.modpodstudio.com. Host: Larry Walsh https://bit.ly/3beZfOa Voice-Over: Denise Quan
Frank Cespedes joins Channelnomics' Changing Channels host Larry Walsh to talk about effective sales and channel strategies in the post-pandemic economy. The COVID-19 pandemic left an indelible mark on the market – particularly when it comes to sales strategy and management. The emergence of digital collaboration and dominance of online marketplaces has many sales leaders and strategists looking for the next selling methodology to replace existing sales techniques and channels. But as much as things change, they stay the same. In his new book, “Sales Management That Works: How to Sell in a World That Never Stops Changing,” Harvard Business School senior lecturer Frank Cespedes outlines how many of the common fundamentals will continue to work even as the market transforms. The challenge, he points out, is in the execution. The customer will remain king (or queen) in the go-to-market equation. Data is important to driving sales activities, but businesses need defined sales processes. Value must remain linked to price or else profitability is at risk. And despite persistent questions about their value contributions, partners and the channel will remain a critical part of market coverage and revenue generation. In this wide-ranging conversation with Changing Channels' Larry Walsh, Frank Cespedes shares his thought-provoking perspective on how everything is changing yet remaining vaguely familiar in sales and channels. Follow us, Like us, and Subscribe! Channelnomics: https://channelnomics.com/ LinkedIn: https://bit.ly/2NC6Vli Twitter: https://twitter.com/Channelnomics Changing Channels Is a Channelnomics Production Follow the new @Channelnomics to stay current on the latest #research, #bestpractices, and #resources. At @Channelnomics – the voice of thought leadership – we define #channel trends, chart new #GTM strategies, and #partner with industry leaders to champion #diversity in the channel. Episode Resources: Host Larry Walsh: https://bit.ly/3beZfOa Larry's Blog: http://bit.ly/3rZ1WtT Guest Frank Cespedes: https://www.linkedin.com/in/frankcespedes/ Buy Frank's Book: https://tinyurl.com/scuv2dwj Credits: Production: Changing Channels is produced by Modern Podcasting. For virtual content capture and video-first podcasts, check out http://www.modpodstudio.com. Host: Larry Walsh, https://bit.ly/3beZfOa Voice-Over: Denise Quan
Larry Walsh is the leading go-to-market advisor to technology executives, channel leaders, and solution providers around the world. Widely known for his ability to cut through problems and challenges facing vendors, distributors, and solution providers, Walsh is sought for his advice, counsel, insights, and consultation on channel strategies and technology market trends. In this episode, Larry shares how to determine channel profitability and the economic equation that goes with it. He talks about how brand presence is one of the determining factors to persuade channels to take the risk of selling your product. He also differentiates how you can make money or compensate channel partners for selling a product directly versus selling a subscription for a product. He also shares what his company, Channelnomics, does. Why you have to check out today's podcast: Learn how to structure your process in terms of relationships you want to create with your channel partners in order to meet the types of need you have Understand the pricing strategy that goes with having channel partners, so you get them to convince to sell your product instead of the competitors' Find out the sales motion [sales model] you want to operate on so you determine how to set the compensation and who sets the price "Once you fall out of that zone where there's none of the endemic margin in your pricing to support yourself plus your partners, then stop selling to your partners." - Larry Walsh Topics Covered: 01:38 - How he transitioned from being the newspaper editor to a channel guy 03:22 - What he thinks of channels 05:17 - A channel being a sales motion 06:08 - Talking about parallel channels and channel strategy 07:20 - Pricing strategy for channel partners 11:15 - What he thinks as a mistake when dealing with channel partners 11:57 - Determining channel profitability and the economic equation associated with it 14:57 - How brand presence affects channel partners' decision to sell a product 15:57 - When can you go shallower on the margin 16:30 - First mover advantage in terms of consideration 17:30 - Selling a SaaS through a channel versus selling a physical product through a channel 21:53 - How to compensate a channel partner for a subscription type of sales 22:56 - How do you make money on a sell-through-sell on a more consumption-based model 24:19 - Differentiating the subscription and consumption-based models 25:03 - Talking about lock-in terms and renewal rates 25:44 - Larry's pricing advice that has a great impact on your business 26:57 - What is Channelnomics and what does it do Key Takeaways: "What we look at when somebody comes to us looking for a channel strategy, the first thing we want to know is, who's the customer? What does the customer need from you, or what does the customer need to be successful with your product? And that will then define the chain or the channel that it goes through." - Larry Walsh "To me, a channel is a sales motion. And that can include direct relationships; it can include automated relationships. So, it's not the ‘what' that's doing, it's the ‘how' it's being done." - Larry Walsh "Often, a mistake that's made when dealing with channel strategies is thinking about this as what do I have to pay versus what do I have to do to enable? Or what do I have to do to engage with a partner to be a good go-to-market, have a good go-to-market relationship?" - Larry Walsh "When I think about channels, what I'm thinking about is selling relationships." - Larry Walsh Resources Mentioned: HP: https://www8.hp.com Cisco: https://www.cisco.com Microsoft: https://en.wikipedia.org/wiki/Microsoft IBM: https://www.ibm.com Connect with Larry Walsh: LinkedIn: https://www.linkedin.com/in/lmwalsh2112/ Email: lmwalsh@channelnomics.com Connect with Mark Stiving: Email: mark@impactpricing.com LinkedIn: https://www.linkedin.com/in/stiving/
Lori Cornmesser joins Channelnomics’ Changing Channels host Larry Walsh to talk about what it’s like for a channel chief to start over in a new role and find success in driving indirect sales. The average channel chief spends between 18 and 36 months in their role. From there, they often move on to a similar position in a different company. Review the resumes of some of the industry stalwarts and you’ll see a succession of channel leadership jobs, each requiring the same entry process of discovery, planning, and assimilation. Starting over as a channel chief isn’t easy. The start-up process is replete with back-to-back executive and team meetings, bottomless data analysis, deep dives into product training, detailed reviews of organizational capacities, team recruitment, and – of course – partner introductions. Starting up as a channel chief requires forethought, time, and selling a company’s vision and value. It’s the bifurcated nature of the channel chief’s role that presents the challenge. A channel chief must satisfy internal stakeholders – namely, their management – and external constituents, or partners. It’s a careful balancing act that can make or break a newly minted channel leader. Someone who’s performed this balancing act several times is Lori Cornmesser. She’s built and managed global partner programs at Juniper Networks and has been a channel chief at both Ixia and Infoblox. She recently started over as the vice president of worldwide channel sales at security specialist CyCognito. Cornmesser joins Changing Channels to discuss what it takes to restart and find success as a multi-time channel chief. Follow us, Like us, and Subscribe! Channelnomics: https://channelnomics.com/ LinkedIn: https://bit.ly/2NC6Vli Twitter: https://twitter.com/Channelnomics Changing Channels Is a Channelnomics Production Follow the new @Channelnomics to stay current on the latest #research, #bestpractices, and #resources. At @Channelnomics – the voice of thought leadership – we define #channel trends, chart new #GTM strategies, and #partner with industry leaders to champion #diversity in the channel. Episode Resources: Host Larry Walsh: https://bit.ly/3beZfOa Larry’s Blog: http://bit.ly/3rZ1WtT Guest Lori Cornmesser: https://www.linkedin.com/in/loricornmesser/ 2021 Channel Forecast and 2021 Channel Chief Outlook: Discover what your channel peers and partners are doing in 2021 and beyond. Get your copy of both reports for insights that inform your strategy development, guide your decision-making, and help you benchmark performance: https://channelnomics.com/library/. Credits: Production: Changing Channels is produced by Modern Podcasting. For virtual content capture and video-first podcasts, check out http://www.modpodstudio.com. Host: Larry Walsh https://bit.ly/3beZfOa Voice-Over: Denise Quan
In this podcast, we hear from Larry Walsh, Associate Director of Admissions at Salus University. He explains everything you need to know about the Physician Assistant Studies program including the application process, requirements, curriculum, facilities and more.To learn more about our podcast series, visit salus.edu/podcasts
Joe Sykora joins Channelnomics’ Changing Channels host Larry Walsh to talk about strategies and tactics for instilling in partners the imperative of selling persistently and consistently. The IT channel is, by definition, a route to market for selling and delivering technology goods and services to end customers. Partners are the conduit through which products flow. They influence and direct customer brand consideration and product purchasing decisions. And partners play a major role in the customer experience through their deployment, professional services, and managed services. Selling is an essential part of the channel, but partners aren’t consistent in their sales capacity or competency. According to Channelnomics’ research, vendor channel leaders report as much as half of partners don’t originate most of their sales. Channelnomics reports that as many as six out of 10 channel partners don’t have sales plans or goals. And when it comes to services that drive recurring revenue, partners are losing one account for every two they gain – a retention rate of less than 70%, when the market says 90% should be the minimum. Vendors need high-performing and consistently selling partners to drive their growth, contribute revenue and profitability, and maintain a reliable forecast. Getting partners to focus on sales as much as they do technology is the challenge nearly all channel executives face. Joe Sykora, senior vice president of worldwide channel and partner sales at security vendor Proofpoint, has made channel sales excellence a hallmark of his storied career. He joins Changing Channels to discuss his approach to building and maintaining a sales culture that permeates the channel ecosystem, from internal teams to partners. Follow us, Like us, and Subscribe! Channelnomics: https://channelnomics.com/ LinkedIn: https://bit.ly/2NC6Vli Twitter: https://twitter.com/Channelnomics Changing Channels Is a Channelnomics Production Follow the new @Channelnomics to stay current on the latest #research, #bestpractices, and #resources. At @Channelnomics – the voice of thought leadership – we define #channel trends, chart new #GTM strategies, and #partner with industry leaders to champion #diversity in the channel. Episode Resources: Host Larry Walsh: https://bit.ly/3beZfOa Larry’s Blog: http://bit.ly/3rZ1WtT Guest Joe Sykora: https://www.linkedin.com/in/joesykora/ 2021 Channel Forecast and 2021 Channel Chief Outlook: Discover what your channel peers and partners are doing in 2021 and beyond. Get your copy of both reports for insights that inform your strategy development, guide your decision-making, and help you benchmark performance: https://channelnomics.com/library/. Credits: Production: Changing Channels is produced by Modern Podcasting. For virtual content capture and video-first podcasts, check out http://www.modpodstudio.com. Host: Larry Walsh https://bit.ly/3beZfOa Voice-Over: Denise Quan
Mary Beth Walker joins Channelnomics’ Changing Channels host Larry Walsh to discuss how HP’s new Amplify program is leveraging data shared by partners to improve channel sales and productivity. As many say, data in the digital age is the fuel of business. By gathering, organizing, and analyzing data, businesses of all sizes – from large enterprises to small Main Street shops – are making more informed decisions and improving their operations and productivity. Although the technology industry has pushed the concept of “Big Data” for years, the application of data and analytics in the channel is sparse. In the crafting of Amplify, its new channel program, HP made data collaboration with its partners a cornerstone. HP is acting as a refinery of partner-supplied data. Partners will get detailed intelligence to target sales, manage inventories, and anticipate customer needs. Data collaboration is part of an evolving effort by HP to help make its channel partners smarter, more effective, and profitable. One of the architects of this initiative is Mary Beth Walker, the head of global channel strategy at HP. She joins Changing Channels to discuss the imperative of data collaboration between vendors and partners, and how data-driven operations will transform partner relationships in the coming years. Follow us, Like us, and Subscribe! Channelnomics: https://channelnomics.com/ LinkedIn: https://bit.ly/2NC6Vli Twitter: https://twitter.com/Channelnomics Changing Channels Is a Channelnomics Production Follow the new @Channelnomics to stay current on the latest #research, best practices, and #resources. At @Channelnomics – the voice of thought leadership – we define #channel trends, chart new #GTM strategies, and #partner with industry leaders to champion #diversity in the channel. Episode Resources: Host Larry Walsh: https://bit.ly/3beZfOa Larry’s Blog: http://bit.ly/3rZ1WtT Guest Mary Beth Walker: https://www.linkedin.com/in/mary-beth-walker-a276b2184/ 2021 Channel Forecast and 2021 Channel Chief Outlook: Discover what your channel peers and partners are doing in 2021 and beyond. Get your copy of both reports for insights that inform your strategy
In this episode of the Partner Channel Podcast, Larry Walsh sits down with Daniel to discuss key findings from Channelnomics annual reports and their impact on the ever-evolving role of channel managers.
Frank Rauch joins Channelnomics’ Changing Channels host Larry Walsh to discuss best practices for gaining top-down support from corporate executive leadership for channel strategies and programs. Executives from the CEO to sales leadership at technology companies often talk about the value of their channel partners in their success equation. Many corporate executives say that they couldn’t achieve their goals without channel partners’ contributions. In reality, faith in the channel is elusive. According to Channelnomics’ annual Channel Chief Outlook report, one in five channel chiefs is under high pressure to demonstrate the value of channel programs. Most channel professionals say they’re challenged in proving to their company’s leadership that the channel has value. Seasoned channel chiefs say a critical factor in operating a productive channel program is having the support of the C-suite. Frank Rauch, head of worldwide channel sales at Check Point Software Technologies, has made gaining executive support a hallmark of his career. At Check Point, and at HP and VMware, Rauch used strategic alignment, key performance indicators, personal relationships, and demonstrable results to prove the value of the channel and earn executive support. Rauch’s tips are relevant to every current and aspiring channel chief. Follow us, Like us, and Subscribe! Channelnomics: https://channelnomics.com/ LinkedIn: https://bit.ly/2NC6Vli Twitter: https://twitter.com/Channelnomics Changing Channels Is a Channelnomics Production Follow the new @Channelnomics to stay current on the latest #research, best practices, and #resources. At @Channelnomics – the voice of thought leadership – we define #channel trends, chart new #GTM strategies, and #partner with industry leaders to champion #diversity in the channel. Episode Resources: Host Larry Walsh: https://bit.ly/3beZfOa Larry’s Blog: http://bit.ly/3rZ1WtT Guest Frank Rauch: https://www.linkedin.com/in/frankrauch/ 2021 Channel Forecast and 2021 Channel Chief Outlook: Discover what your channel peers and partners are doing in 2021 and beyond. Get your copy of both reports for insights that inform your strategy development, guide your decision-making, and help you benchmark performance: https://channelnomics.com/library/. Credits: Production: Changing Channels is produced by Modern Podcasting. For virtual content capture and video-first podcasts, check out http://www.modpodstudio.com. Host: Larry Walsh https://bit.ly/3beZfOa Voice-Over: Denise Quan
According to Larry Wash, CEO and Chief Analyst at Channelnomics, the only thing that’s certain moving forward is more change. The Covid pandemic may have accelerated Digital Transformation, but we’re still more at a point of digitalization and haven’t even started the transformation yet. And that’s the next evolution that’s going to be coming over … Larry Walsh: Channelnomics of the New Normal Read More » The post Larry Walsh: Channelnomics of the New Normal first appeared on Channel Journeys.
In this episode of Channelnomics’ Changing Channels, Chad Cardenas of TSG joins host Larry Walsh to discuss his model for getting partners to put skin in the game with start-up technology companies through investments and channel commitments. The lore of Silicon Valley was written with venture capital money. The start-up engine that brought iconic brands such as Google, Palo Alto Networks, and CrowdStrike to critical success made scores of millionaires and billionaires. In the process of their development, tech start-ups provide innovative products and services that feed the channel with new opportunities. Chad Cardenas, a tech industry veteran who worked in sales and channels at NetApp and co-founded the successful systems integrator Trace3, has a career that follows a seam of finding and capitalizing on innovation. He’s always looking for ways to challenge the status quo. His latest venture, The Syndicate Group, looked beyond technology innovation to rethink the way start-ups get funding and find success. TSG, as it’s known, works with solution providers and channel partners to pool money for investment in innovative technology start-ups. The model gives TSG investors a way to reduce their risk and increase their potential returns by supporting the start-ups in the channel. Cardenas and his team of channel and tech industry veterans are on the leading edge of reshaping the equity equation between vendors and partners, rewriting the value chain to market so that partners have skin in the game. Follow us, Like us, and Subscribe! Channelnomics: https://channelnomics.com/ LinkedIn: https://bit.ly/2NC6Vli Twitter: https://twitter.com/Channelnomics YouTube: https://www.youtube.com/channel/UCmv4IY_w4x_AqvH-g4EDz6w Changing Channels Is a Channelnomics Production Follow the new @Channelnomics to stay current on the latest #research, best practices, and #resources. At @Channelnomics – the voice of thought leadership – we define #channel trends, chart new #GTM strategies, and #partner with industry leaders to champion #diversity in the channel. Episode Resources: Host Larry Walsh: https://bit.ly/3beZfOa Larry’s Blog: http://bit.ly/3rZ1WtT Guest Chad Cardenas: https://www.linkedin.com/in/chad-cardenas/ Chad’s Blog: https://syndicategroup.com/blog/ 2021 Channel Forecast and 2021 Channel Chief Outlook: Discover what your channel peers and partners are doing in 2021 and beyond. Get your copy of both reports for insights that inform your strategy development, guide your decision-making, and help you benchmark performance. Credits: Host: Larry Walsh https://bit.ly/3beZfOa Production: Changing Channels is produced by Modern Podcasting. For virtual content capture and video-first podcasts, check out www.modpodstudio.com. Executive Producer: Laila Kaiser: https://www.linkedin.com/in/laila-kaiser Voice-Over: Denise Quan
Channel Chief Meaghan Sullivan of SAP joins host Larry Walsh to recount the marketing lessons learned during the pandemic and how those learnings will shape digital go-to-market strategies for years to come! COVID-19 changed everything in the way vendors and partners generate demand, curate sales, and cultivate productive customer relationships. At the beginning of the pandemic, SAP’s Meaghan Sullivan was among the first to wonder openly what would become of sales pipelines and partner productivity if tried-and-true marketing techniques like live events were no longer available (at least for an extended period). As the global vice president of ecosystem marketing, Sullivan’s job is to ensure partners are enabled and supported with marketing to find customers and convert sales. To keep the sales engine humming - and SAP evolving - Sullivan turned to digital transformation. Over the past year, Sullivan and her team adapted to the pandemic conditions by rewriting customer journeys, rethinking customer experience and sales engagement, investing in digital marketing tools and techniques, and training partners to leverage social marketing and virtual collaboration platforms. The outcome is an ongoing evolution that allows SAP to rise to the challenge of operating in a virtual world, overcome obstacles, and leave legacy marketing and sales techniques behind. Follow us, Like us, and Subscribe! Channelnomics: https://channelnomics.com/ LinkedIn: https://bit.ly/2NC6Vli Twitter: https://twitter.com/Channelnomics Changing Channels Is a Channelnomics Production Follow the new @Channelnomics to stay current on the latest #research, best practices, and #resources. At @Channelnomics – the voice of thought leadership – we define #channel trends, chart new #GTM strategies, and #partner with industry leaders to champion #diversity in the channel. Episode Resources: Host Larry Walsh: https://bit.ly/3beZfOa Larry’s Blog: http://bit.ly/3rZ1WtT Guest Meaghan Sullivan: https://www.linkedin.com/in/meaghansullivan1/ 2021 Channel Forecast and 2021 Channel Chief Outlook: Discover what your channel peers and partners are doing in 2021 and beyond. Get your copy of both reports for insights that inform your strategy development, guide your decision-making, and help you benchmark performance: https://channelnomics.com/library/. Credits: Production: Changing Channels is produced by Modern Podcasting. For virtual content capture and video-first podcasts, check out www.modpodstudio.com. Host: Larry Walsh https://bit.ly/3beZfOa Executive Producer: Laila Kaiser https://www.linkedin.com/in/laila-kaiser/ Voice-Over: Denise Quan
What happens when the pandemic ends? Naturally, there’s an inevitable rush and expectation to go back to business as usual. But, surprise! So much of a successful channel partner’s go-to-market strategy doesn’t always immediately revert back to pre-COVID times. As Larry and many others are surmising, COVID did not create a change or even spark new transformation. Rather, the pandemic and the world’s various responses have just accelerated what was already happening. What kind of environment does this evolution of channelnomics really create? How does it impact partners’ selling motion, marketing motion, and revenue generation? Join us for another eye-opening conversation on what happens when partners realize that while the “new” reality may still be new, the wheels have been in motion well before COVID and buyers are better off for it.
Influencers like Kim Kardashian, The Rock, and Taylor Swift have had a profound impact on consumer buying behavior. This phenomenon isn’t new, and it impacts how consumers spend billions of dollars. Does the same thing exist in the B2B world? This week’s episode of Channel Edge discusses influencer and their role in both B2B and B2C. Larry Walsh, CEO and Chief Analyst at The 2112 Group, rejoins Channel Edge to discuss some recent research his organization has done around influencers and his unique take on the subject. Listen in as Larry shares why influencers are important and why we shouldn’t ignore them. Influencers come in many forms and operate at many levels. Your host Steven Kellam and Larry Walsh discuss essential topics like rewarding influencers and building programs to support them. Larry believes influencers have been in B2B all along and we’re just now starting to pay the proper attention to them. He discusses how he sees companies institutionalizing and monetizing influence. We spend inordinate amounts of time developing channel programs. We need to start giving time to referrals and influencers. Larry and Steven discuss why and offer a place to start.
I caught up with Amy as she's running around (virtually) getting ready for the big Acronis Summit 2020. More information at https://summit.acronis.events. The Acronis Summit is . . . October 19-20-21 Registration is free at https://summit.acronis.events Amy is a long-time friend of the Channel and is now the Channel Chief Evangelist at Acronis. She is organizing a number of the sessions for the Summit, including all of the workshops. I'm doing a workshop on selling security (Stop Selling New Stuff the Old Way). Other workshops will be delivered by Amy Babinchak, Erick Simpson, and Rayanne Buchianico. Another great session will be delivered by Larry Walsh on how to attract the right clients. As you can tell, this conference is not focused on "how to use Acronis Cyber Protect." Day One (October 19th) is jam-packed with that training. The next two days are all about the business side of you business. Check out the agenda at https://summit.acronis.events - I think you'll be impressed at the variety of business, marketing, and sales topics designed to help you be more successful. I printed it out and found myself highlighting pretty much every session. Amy gives us lots of good information here on the keynotes and other highlights of the conference. One of those highlights for me will be Dave Sobel's commentaries. And, running throughout, Acronis will have a news coverage channel going on for viewers, with cameo appearances by various speakers and presenters (myself included). This will be a great event - even thought it's free! Check it out and sign up today! Registration is free at https://summit.acronis.events :-)
Catch a replay from TBI's NexGen Virtual Connect featuring end-user customers in the entertainment and food industries. Moderated by Larry Walsh of The 2112 Group, hear how these organizations are digitally transforming their businesses due to COVID-19, how customer demands have changed and what’s to come.To watch the full webinar, visit: https://tbicom.wistia.com/projects/xlfmm1e1tw/channel
Catch a replay from TBI's NexGen Virtual Connect featuring end-user customers from CPG, Manufacturing and Construction Industries.Moderated by Larry Walsh of The 2112 Group, hear how these organizations are digitally transforming their businesses due to COVID-19, how customer demands have changed and what’s to come.To watch the full webinar, visit: https://tbicom.wistia.com/projects/xlfmm1e1tw/channel
Is there any optimism left out there? You bet there is, and sometimes you find it in the most unlikely places. This week, Larry Walsh the CEO of the 2112 Group, joins us and shares his thoughts on some recent research on the impact of the Covid-19 pandemic. At the peak of the pandemic the 2112 Group reached out to Channel Chiefs and senior channel professionals, asking about the impact of this crisis. Their findings show some real leadership and uncovered optimism in the face of great adversity. Join us for this special Covid-19 podcast and listen in as Larry Walsh and your host Steven Kellam discuss the findings and their thoughts on what’s happening in the world today.
Internet of Things (IoT) is a multi-trillion-dollar opportunity. Connecting legacy systems to autonomous sensors and controllers are opening new vistas for creating smart enterprises, manufacturing, cities and homes. Vendors – old and new – are creating IoT components and systems to bring the smart world vision into reality. IoT architectures are popping up all over the channel. The expectations are high that IoT will result in greater user experiences and operational efficiencies. Moreover, IoT sellers and buyers have grand visions for immediate and ongoing returns on their investments. On the supply side of the IoT equation is the manufacturing process. IoT devices – sensors and controllers – must often operate in cramped, remote, and exposed locations. IoT devices require durability, as they'll operate in the wild for as long as a decade (or longer). And they require security during the manufacturing process to their lifetime operation. These are significant challenges the permeate the conception, design, manufacturing, architecture, deployment, and operational phases of the IoT lifecycle. CoreKinect, an IoT design and manufacturing startup, is solving these IoT manufacturing challenges with a unique process for quickly translating IoT concepts into prototypes, and prototypes into finished products. And when it comes to manufacturing at scale, CoreKinect is building the products it brings to reality in the United States ensuring end-to-end security and quality at surprisingly competitive costs. CoreKinect CEO and co-founder Assar Badri and president and chief strategist John Horn join Pod2112's Larry Walsh to discuss the smarter way to design and build IoT devices and systems.
Channel chiefs know they have to adapt or die in a technology market undergoing rapid and continuous change. Vendors are taking different approaches to channel transformation, but all have common characteristics that involve data analytics, cultural evolution, innovative compensation models, and new partner types and models. At the annual Channel Focus North America, the premier channel executive event produced by Baptie & Co., 2112 CEO and Pod2112 host Larry Walsh moderated a panel on channel transformation in the digital transformation age. The panel featured four seasoned channel leaders who brought different perspectives to the channel transformation challenge. In this special edition of Pod2112 features highlights of the discussion with Alyssa Fitzpatrick of Microsoft, Nick Tidd of Poly, Darren Bibby of DocuSign, and Chris Jones of AT&T.
Volume rebates? Volume incentives? Value rebates? What was staged as a debate between two previous guests, Larry Walsh of 2112 Group and Paul Yantus from 360insights, ends up being a workshopping of a critical shift that needs to happen in channel marketing.
Traffex 2019 is Europe's biggest highways and transport technology show of the year and this special Talking Transport podcast looks ahead to the event and tells you how to get the most out of it. Event Director Adrian Tatum explains all about the new features - the Future Mobility area, Trading Floor and Futures Day plus, of course, the things that make Traffex what it is, the theatres, exhibition and networking. We hear from long-term exhibitor Larry Walsh from WJ about what he gets out of taking part and some of the extra bonus publicity he's got thanks to being associated with Traffex. Marketing expert Helen Blood looks at how to get the most from your stand and how to attract as many people as possible onto it while Traffex PR consultant Becky Hadley explains how to increase your chances of getting your innovations picked up by the mainstream media. Traffex takes place on the 2nd, 3rd and 4th April at Birmingham's NEC - sign up at traffex.com.
Larry Walsh is one of the most recognizable figures in the IT channel and security communities, and is considered one of the more forward-thinking leaders in the industry. A seasoned journalist, analyst, author, and industry commentator, Walsh is also the founder of Channelnomics, which is a leading provider of IT channel news and analysis. A specialist in the development and execution of channel programs, disruptive sales models, and growth strategies for companies of all sizes, from start-ups to Fortune 500 organizations, Walsh has worked with a roster of diverse technology players, including Ingram Micro, Intel Security, SAP, and Verizon.
Story by Uncle Larry Walsh. This is track 4 of 9 for Dhumba Narbethong, an afternoon of storytelling and song around the fire in the ACCA courtyard. Recorded on Saturday 7 July 2018. Specials thanks to Aunty Fay Muir, Boon Wurrung Language Custodian for the name Dhumba Narbethong (lively chats/stories). Program made possible with support of Program Partners: Indigenous Languages and Arts Program, Victorian Aboriginal Corporation for Languages, Presenting Partner Creative Victoria and Lead Media Partner The Saturday Paper. Further info: https://acca.melbourne/exhibition/a-lightness-of-spirit-is-the-measure-of-happiness/
Welcome to the Digital Transformation: Behind the Curtain Podcast, where we discuss big ideas shaping business. Today, we sit down with Larry Walsh, CEO of The 2112 Group, to chat about his business journey and the future of the channel. To learn more after listening, check out our digital transformation blog. Host: Rachel Braunstein, Microsoft Partner Marketing Manager. Follow Rachel at @rkbraunstein and on LinkedIn. Guest: Larry Walsh. Founder of ChannelEconomics and CEO of The 2112 Group https://www.linkedin.com/in/lmwalsh2112/ Follow MS Partner on Facebook, Twitter and LinkedIn. 2112 Group Homepage http://the2112group.com/ Channelnomics Homepage https://www.channelnomics.com/ Microsoft Partner Training https://partner.microsoft.com/en-US/training
A range of transport and highways technology is talked about on the first Inside Intertraffic podcast sponsored by SWARCO from the huge event at the RAI in Amsterdam. SMART Highways editor Paul Hutton talks to exhibitors and visitors to this year's event, which is being attended by around 30,000 people from around the world. In this programme Paul talks to Richard Neumann of SWARCO about the company's huge range of products on show, while Larry Walsh of ACB-WJ talks about the value of being at Intertraffic. We hear from Jennie Martin of ITS (UK) and visitor Peter Eccleson of value-added reseller Smart Video and Sensing who explains why he needs to get around to as many exhibitors as possible as he continues to expand his product portfolio. We take some time to talk about another must-attend event, TRAFFEX Seeing is Believing in June and then find out about Jenoptik's widening range of solutions all with public safety in mind, and they explain how, at the end of Tuesday's busy day, you can get yourself a well-deserved free drink on their stand! Inside Intertraffic is brought to you every day this week, sponsored by SWARCO.
The channel is optimistic about its fortunes in 2018. Partners and channel chiefs see growth this year, according to the new 2112 Channel Forecast report of partner performance sentiment and the new Channel Chief Outlook report that details channel leader's performance expectations from a vendor's perspective. 2112's Larry Walsh and Chris Gonsalves break down all the intelligence in this data-fueled edition of Pod2112.
Not one, but two channel thought leaders share the spotlight today: Larry Walsh, CEO and Chief Analyst at The 2112 Group and Scott Salkin, CEO and Founder of Allbound. Larry and Scott chat about driving more revenue with the right partners on this episode of The Allbound Podcast. Larry, you wrote an article called "Scale Matters, but the Channel has Size Limits" and you state that if an organization wants to double its channel-generated revenue then its number of partners will need to increase by 115%. Can you explain? What I was saying in that blog post is there are natural limits to productivity. And if you accept that the 80/20 rule is alive and well in the channel, then you've also accepted that there's a speed limit to the number of partners, or the potential growth that you can get out of any side. Let's start by looking at the tenants of what the channel is supposed to do. The channel's supposed to extend market coverage, and particularly get you into niche markets. The other purpose is to create points of presence to create points of sales for customers to come in. Now, that theory works well, but there's a certain point after you start to exceed capacity, which is the reason why we actually have such an exaggerated 20% rule in the channel. So, the notion of squeezing more value out of the long tail, particularly, the extreme end of a long tail, becomes less advantageous. If you start pushing down the long tail, and you want to start growing your channels and thinking that you're going to double your channel revenue just by adding more partners, then you actually have to over-subscribe and get lesser value out of your partners over time, which is the reason why we come to a 115% increase just to double revenue rather than just a pure one over one increase. Scott, reruitment has an enormous influence on channel program success. What should channel leaders be doing today when it comes to recruitment so they can focus on quality over quantity? Today's channel leaders have so much more access to data now that can tell them which partners are having the most success and also predict which partners are best postioned for success. We've got to get smarter with new more modern day KPI that doesn't just measure success based on how many partners you're bringing in, but exactly on what those partners are — things like velocity rate, and how they're actually growing the business with you. What advice can you give leaders who would like to transition into a more account-based partnering strategy? Larry: Start at the end. When you make recruitment a metric, then it's all about bodies, or it's all about the number of companies. Stop making recruitments, or the number partners important. Make productivity of it important. When I say "start at the end," one of the other tenants of the channel is that it has to be a net contributor to the vendor or to the enterprise, and enterprise in this case, means business venture. Scott: Channel has to be aligned with your entire business. if you don't have the education, enablement, empowerment and training nailed down for your channel partner program, it's going to be hard to drive more revenue, create more margin, and add more logos to the business. You've got to take care of the partners you have, and you've got to help them be more successful. To learn more about driving more revenue with channel partners, tune in to episode 39 of The Allbound Podcast.
Guest: Larry Walsh, CEO and Chief Analyst, The 2112 Group #### You're invited to join Mike Moore, VP of Channel Strategy, Averetek, Peter Thomas, CEO, Averetek, and Larry Walsh in the office as we tackle the everyday challenges channel professionals face. This is a career none of us went to school for, yet somehow we found ourselves here. We're all doing the job, but are we doing it right? Expect the conversation to move quickly; it will last between 15 and 30 minutes, depending on the questions. This is the place to come for truly free advice to questions like: How do I activate more partners? Any ideas for a fun and engaging program? What kind of MDF programs get the best results? And your questions, too! There are no expectations on you, and we ask for nothing in return. We invite any questions about channel marketing and sales you have. If you'd rather email your questions in before the show that works too, and we'll keep it anonymous if you request. Maybe you just want to show up to hear the topics and trends others are talking about. We look forward to seeing you.
Jay McBain, Global Advisor at Channel Mechanics, joins me, Jen Spencer to discuss shadow channels and the shift from IT buying power, verticalization (or hyperfocused vectorization), the future of the channel and more on this episode of The Allbound Podcast. Jen: Welcome to The Allbound Podcast, I am Jen Spencer, Vice President of Sales and Marketing here at Allbound. And today, I'm joined by Jay McBain who co-founded the company ChannelEyes, currently serves as Chairman Emeritus of the CompTIA Vendor Advisory Council and Managed Services Community. He is a Board member of the Channel Vanguard Council, the Ziff Davis Leadership Council, and CRN Channel Intelligence Council. In short, this man knows channel. Welcome, Jay. Jay: Thanks, Jen, really appreciate it. Glad to be here. Jen: Absolutely. Well, it's good to have you. And especially, really wanting to get caught up with you and what's going on in your world and I'm sure our listeners are also really interested about five months ago, you took on a free agent status. You said, "Okay, I'm leaving ChannelEyes," which was the channel tech startup that you helped co-found. So catch us up, what's had your attention the last year or so? Jay: Yeah, absolutely. I had spent the last while at ChannelEyes as CEO and they're working on some really interesting stuff around predictive analytics and artificial intelligence. And I think in the next three to five years, most of us in the channel will be using computers to help us do our daily tasks...help us with our daily tasks and get us to the finish line faster. And I think now that the company transitions to a CEO that can better position the company with some of the leading CRM players in the market like Salesforce and Microsoft. And who knows, further down the road, to really make something happen. Jen: Great, great. So what are you focused on right now as a channel professional in your world? Jay: That's a great question and I was at CompTIA last week and probably answered the question at least 100 times so... Jen: I'm sure. I'm sure. Jay: One of the answers is I spent almost 20 years working at IBM and Lenovo in different channel roles including channel chief roles. And they were always Americas based, either North America or full Americas, and I never really got a lot of exposure to Europe and Australia and Asia-Pacific. And what I've decided to do in the last five months is work closely. I've been to Australia and going back again working with a very large telco there, I'm working with this great company in Ireland which is where I'm sitting right now in Ireland. The company is called Channel Mechanics and they've really looked at the channel management space and they've done some really innovative things. So looking internationally but also looking obviously to work with some very interesting challenges, which I'm sure we'll touch on on this podcast. Jen: Great. So let's, dig in to some of that. I've followed a lot of what you've been writing about specifically around channel, something that you previously called out, is that a large number of channel programs that tend to get stuck in the exact same place. And you wield it down to two key conclusions. So one, that some vendors will simply win because their product wins. And then two, that other vendors will win because they know how to influence the channel. So I'd like to know, what do you mean by that? Jay: Yeah, this is one of my kind of personal passions and I think it started when I read the book "Tipping Point" by Malcolm Gladwell. He's got this great chapter early on in the book. I think it's chapter 2, about Paul Revere. What a great connector Paul Revere was in 1776 and why that won the day more so than riding a horse through all these towns, and why the other person who left on horseback that night wasn't successful. And this idea of influencers or connectors and super connectors, when I moved to the United States from Canada in 2009, I looked at the market and looked at the millions of people that participate in the channel and I didn't have 15 years to catch up to the relationships that I had in Canada at the time. So I kind of boiled it down and said, "What is this influence and how would you measure it?" And in 2009, I generated a list of the top 100 most influential people in the global channel and I did it again, actually, about 4 months ago on my blog. And seven or eight years had passed and it's interesting to see people have changed positions and everything else. But it's a very analytical numeric way of assigning scores for people's influence. And just to give a quick synopsis is back in 2009, I figured out that there are 16 magazines that channel people read. There's 150 trade shows globally that channel people go to. There's thousands of vendors. There's dozens of distributors. There's bloggers, thought-leaders, associations, analysts. When you look around this web of influencing sites, what people read, where they go, and who they follow, it's across different mediums but they're all available. So I took and read every magazine. I wrote down every name of everyone in the magazines. I went to most of the trade shows in my first year and took note of who the keynote speakers, and the advisory council, and the board members, and all the key people at these events. I did the same for peer groups. I did the same for the associations and analysts. And as I came around, I came to about 1,000 names. But what was more important to me is how visible they were across multiple different communities. In our channel, it's so wide and diverse. But more importantly, it's decentralized. Channel partners don't have the time to go and read 12 magazines. So they tend to focus on one community and at most, maybe two to get their information to reinforce their expertise and to really peer network. And we look at these organizations, there's about 30 of them in North America that they're a part of. And I was really looking at how many people influenced in more of these 30 communities. And really, for me, reach was more important than maybe... that's all I could find out on Google. I couldn't find out how important they were in each community but I could definitely measure their reach. And so, I just added this really simple spreadsheet, and I just started adding check marks beside each name every time I saw them more than once. And after 1,000 names and thousands and thousands of check marks, I just sorted by whoever had the most check marks. And interestingly enough, in 2009, Larry Walsh, who was long time CRN editor, kind of patriarch of the channel, but he ranked number one and I didn't know who Larry Walsh was but I knew I had to go meet him. And then, all the way down the list I wanted to meet. And as I met probably 20 to 30 of the top 100 people, the other 70 came rushing to me. Not because I was important but because they sensed that I was doing this and talking to these important people and maybe I was important. But to a connector, they don't want to be left in the dark. So it's really important to them to know what's going on and to be able to kind of stay on the inside of things. So it was kind of really fascinating and over the last seven or eight years, I've written a lot and I've studied the level of influence that people have in the channel and there's a direct correlation between people having a high influence and carrying their company to great new heights. Jen: I think that holds true, regardless of what sort of industry or what segment of the market you're in, especially from that leadership perspective. I think it's also interesting, we talk to a lot of folks who are not your traditional type of channel organization, not your traditional enterprise IT company. Maybe they're a small or more mid-market size organization, software company, ready to kind of build a channel. A lot of folks are looking at an agency-based program. Upcoming on a future podcast episode, I'm going to be interviewing Pete Caputa from HubSpot who's now at Databox and has assured us that he's building the agency partner program to end all partner programs. And so when I think about influence, I think about an individual like that. So would you say that this concept of influencing the channel is just as strong in the evolution of where channel is going? Is it even more important than ever? I mean, what is your take on it because looking at 2017 compared to 2008, not that much time has gone by but there's been a lot of change in that time period? Jay: Well, there absolutely has, and some of the things I wrote about later last year, I call them shadow channels. But I've got this personal belief that your average vendor, their channel program is going to grow by at least 5X in the next three or four years. And the reason really goes back to the customer buy-in journey. And people at HubSpot know this very, very well but over the last 10 years, 90% of all IT decisions 10 years ago were made in the IT department. Makes sense, CIO. And today, it's flipped completely where 72% of all decisions are made outside of the IT department. It's now the VP of sales and marketing, operations, and finance, and HR, and all the way down the line that are making big technology decisions that are business decisions. And what's happening to traditional vendors is sometimes they're not in the room. Well, most cases, they're not in the room. When a VP of marketing like yourself is making a technology decision, a lot of times you don't have the person who's fixing your printer in the room. Jen: Wait, wait, hold on. Jay, I'm the person who fixes the printer here, so should it be someone else fixing... Jay: Oh. Jen: Just... Jay: That's right. Startup life, you know. Jen: Startup life. Yeah, I know, I'm sorry, I had to insert that. I had to insert that. But no, no, I agree with you 100% what you're saying, right? So I buy technology all the time and we do have someone here who's responsible for overseeing all technology and he has a zero influence on what I choose to buy to run our sales and marketing team. Jay: Right. And so, in the sense of if you put yourself under traditional vendor's space and you're trying to install traditional hardware, like you're selling software or other services, and now you need to get in front of Jen Spencer and, you know, who are you using to influence you. You might have somebody from HubSpot or Marketo in the room. You probably have somebody from your industry in the room that's a tech expert on your industry. In some cases, this could be accountants. They could be legal firms. They could be digital agencies. In your case, it might be a digital agency in the room. You could also have other ISVs in the room that play in ecosystems like a Marketo or HubSpot or Pardot or whichever one you play in. They're going to be in there because they know how to drive more leads for a company specifically like yours. You may have a startup in the room that's built with piece of technology and you're going to be one of their early customers so they want to make sure it succeeds. But you look at the five people in the room and it's not the printer person. It's not the person that installed your phones. So in other words, it's not the IT department. And so, if you're a traditional vendor spending all your time trying to recruit MSPs and solution providers and VARs from days gone by, guess what? You just missed out of a technology decision because your influence isn't in the room when it was made. Jen: Right. Jay: Now put yourself in the shoes of...let's talk VP of marketing and let's talk ambulatory care...healthcare clinic, midsized, 50 doctors, in the Northeast U.S. And in the room with that VP of marketing, again, it's probably that person from Marketo, HubSpot, Pardot, whatever it is, Eloqua, probably somebody that is an expert in healthcare driving leads for midsized clinics who's had success in the past, with five other clinics of the same size and scope. But these five people are different five people than what the IT department would have in the room. And so, you're not talking about routers and PCs, and you're not talking about, traditional licensing and everything else. You're talking about driving more leads or you're talking about a marketing problem. And to be relevant, vendors either a) need to train their current channels to be valuable to the VP of marketing in the clinic, which is less likely to happen. It's more likely that they then have to go and recruit and nurture these five other types of partners, and you call them alliances. You can call them whatever you want but the incentive is different, the way you manage them and measure them is different. The entire relationship is different. But the point is, there's so many more rooms that you have to be influencing now that your channel program is just invariably going to grow. Jen: So, you call these “shadow channels”, and when I think about like shadow marketing, shadow IT, usually, it's a very negative connotation to it. There's work going on that's outside of your viewpoint, that is in most cases negatively-impacting whatever the core function is. But what you just described doesn't sound negative, right? So are these shadow channels, is this the future? Is this a good thing for these organizations? Jay: Yeah, well, there's good and bad. And depending on the audience that I talk to, is which one I'll start with. The good news is businesspeople are now making business decisions around technology. All companies are becoming technology companies and all other professional organizations and industry, association, everything else, are becoming technology-based just because that's the way world works. All 27 industries now are pretty much 27 tech industries depending on agriculture, fisheries, or whatever they do. You know, that's become such a big role. So, the world has changed. And the reason it was called shadow IT or rogue IT is back in the day, where 10%, and then it became 20%, and then 30% of decisions are made by these people who have no idea what's going on with technology and they don't understand security and they don't understand backups and disaster recovery and they're not of the adult in the room which, you know, the CIO or IT department would claim to be. And so they were rogue, they need to be stumped. Well, the fact of the matter...and these are Gardener numbers, by the way, 72% of all the decisions today are now made outside of IT, so it's no longer rogue or shadow. It is literally the new normal. And the prediction by 2020 is that 90% of all decisions will be made outside of IT. So in 10 years, there's been pretty much a 180-degree turn in terms of where the decisions are made. And this isn't changing. And businesspeople are making business technology decisions and that's the way the world should work. It's been a big boom for SaaS companies. And it's been pretty hard for technology companies and hardware companies, specifically, because they're trying to still find their place in these conversations when these decisions are being made outside of their normal feasibility. Jen: It makes perfect sense and it's a good opportunity for consultants, for people like yourself to let you go in and really help some of those organizations along this evolution of the way that channel and selling today, tech buyers today has definitely changed. I want to ask you now about another topic that you've written about, that you spoke about. You talked about channel vectors or vectorization. And you said that verticalization is being replaced by hyperfocused vectorization. So I'm hoping perhaps you can clarify what you mean by that. And then, I want to explore, what today's executive needs to consider as he or she is scooping out plans to grow through channel over the next 5 years, because there are a lot of these organizations that maybe they've hit $10 million in annual recurring revenue and they're looking at, "How do we get to $100?" And they're looking at channel as a way to do that. So what do they need to know from this new vectorization perspective? Jay: Yeah, it's another example of me making up a word and then all of a sudden... Jen: I love it. Jay: It's really good for Google SEO if you actually make up your own word. It's actually pretty cheap, first of all. But all kidding aside, let's go back to the healthcare VP marketing in a midsized clinic. And you're looking at the 5 people in the room and 10 years ago, for an IT provider, it was okay to say, "Hey, I got to move from being a generalist to a specialist." "Well, what are you going to do?" "Hey, well, I'm going to specialize in healthcare." "Well, that's fantastic." So what they do is they go out and read HIPAA and HITECH, and, they get a couple people certified, and they can talk their way out of a paper bag when it comes to patient records and compliancy and even some legal. But again, the world in this journey has changed things for them. So if you're that VP of marketing at a midsized clinic and you have somebody in your office that says, "Hey, I know a lot about healthcare." You're like, "Well, that's great. That's one of the vectors. What would be even better is if you knew not only healthcare but midsized clinics, so the sub-industry. The fact that you put in a solution for a 500-doctor firm probably doesn't have a ton of relevance to me because I don't have those resources. So that's another thing. The fact that you installed in Colorado may not be as relevant as it is in New York because of the different statewide bureaucracy and everything else. I mean, there's just that 50 different systems in 50 different states. So if you start asking these questions, there's actually five vectors. And as a VP of marketing in a midsized clinic, you're not going to ever get that perfect person who has all five. "Listen, I've just done the last five clinics exactly your size, just down the street. I've just done your competitors. They're the guinea pigs. I know exactly what to do. Here's my price. I can get started right away." That would be perfect. That doesn't work. So all you only end up doing is, "If somebody knows healthcare that's better than not knowing healthcare." I put that in quotes, air quotes. But that's one vector. So, flipping it aside, "I want somebody who knows my business. I want somebody who's been successful in my sub-industry. I want to know somebody who's been successful in marketing. I don't care if you put in an accounting app, or I don't care if you put in an IT solution. I need the drive leads. I need you to be focused on my line of business. I need you to be focused on my sub-industry. I need you to focus on my region." So these are the types of things that you push back on. And if you can get two or three out of five, it's much better than just getting that generalist in the room who might have one out of five, or none out of five. Jen: I think that's such a good kind of point to make and maybe even to end on here, because we've talked about how the channel is no longer just a channel. It's no longer just kind of a one-way street or even a two-way street. I mean it is a complete ecosystem. The story you just spun about healthcare IT, about being able to plug in to Salesforce to really put that on steroids to make it work for somebody to do their business, I mean that is absolutely our present and our future of the way that sales ecosystems are growing. And organizations that embrace it, organizations like Salesforce, organizations like Microsoft, that embrace that type of channel environment are reaping the rewards of it, the benefits of that in addition to their partners as well. So I love it. I'm glad you invented the word vectorization. I'll have to start using it. Jay: Great to participate. I've actually wanted to do this since you started. But one of the key things is you asked me to look forward five years. Jen: Yeah, absolutely. Jay: Vendors need to look at the toolset that they're using. And many of the tools that they're currently managing the current triangle of gold and silver and bronze partners they have the same program they built 20 years ago, they need to refresh their tools. If they're going to grow their channel by 5X, they need to seriously look at a tool like GoalBot, take collaboration to a completely different level. They need to look at a tool like Channel Mechanics. They need to look at new, fresh thinking around how to do this because if you try to force-fit your old ecosystem, your old infrastructure into this new world, it's going to be very, very difficult. And many vendors are now realizing that and looking for those right SaaS companies and others to plug together, to kind of manage these new channels, measure these new channels and set these new channels. And in the end grow with these new channels. Jen: Absolutely. I mean, it's that old saying that, "What got you to where you are today may not be what's going to get you to where you want to go tomorrow." And so, I agree wholeheartedly with that assessment. Thank you so much. I'm not going to let you go just yet, though, Jay. So since you said you listened to the podcast, you've been excited about being on it, then I'm going to ask you some other questions. So you already know this is coming. Jay: I know it. Jen: Okay. All right. So, yeah. Well, I'd like to ask some more personal questions just so we can kind of shake things up and get to know a little bit more about you as a person. So first question I want to start with is what's your favorite city? Jay: Oh, that's a good one. I have traveled to 27 countries now. All of that spent on vacation, one of the blogs I write is "Rollerblades and Red Bull," the idea is to get to every country in the world. Right now, it would be tough to say the absolute but I would say Prague. Jen: Prague, awesome. I haven't been there but I've heard amazing things about it. So I heard it's a really beautiful city. Jay: Very, very difficult to rollerblade in, by the way. Jen: Okay, I won't try that, at least not the first time I go. Okay. Question number two, are you an animal lover? Yes or no? Jay: Yes, we have...we just actually...we had two dogs and one cat. And they were all 13 or 14 years old and we lost them all within 6 months. But, we're kind of in that mode now. We've got two young daughters as well I've got two daughters in college. But we're thinking about the family pets now and looking at different breeds so very excited to rescue some new pets. Jen: Oh, good. Well, you have to keep us posted. We love pets at Allbound. Our pets have an Instagram account called "Allbound Critters." So when you do have a new pet join your family, you have to let me know so I can give you guys a shout-out there. Jay: Will do. Jen: Okay, next question for you, Mac or PC? Jay: Well, being a 20-year IBM and Lenovo guy, the answer's going to shock you, I'm 95% Apple. So from iPhones to Watch to the laptop I'm on right now, everything, except for real work, is on an Apple. When I talked about analyzing the thousands of people that run this industry and running all these AI and macros and heavy, heavy lifting, I have one super-powered, liquid-cooled, top-end gaming machine at home that I do serious work on. But everything else is Apple. Jen: Everything else is Apple. All right. All right. There you go. And last question. Let's say I was able to offer you an all-expenses paid trip, where would it be to? Jay: That's a good question. So back to visiting every country in the world, the next, probably Middle Africa. Jen: Oh, what interests you about Middle Africa? Jay: A) that I haven't been there. Jen: Okay, yeah. Jay: I've been to most regions... You know, when I see the weather report that has 50 or 60 cities, most of them...well, almost of them I've been to. So now, I'm in the mode of, "I've got to go to dangerous places now." You can't go to the Middle East. A lot of Africa is off-limits. But it gets much harder to travel once you've knocked off the easy ones. Now you've got to start knocking off ones that have government warnings, or can add a little bit of risk. So that's what entices me about going to Middle Africa and maybe at Uganda, or Kenya, and help build schools or do something good for the world. Jen: Sounds wonderful. Well, thank you so much. Thanks for joining me, for sharing some of your time with us, especially calling in from Ireland where I know it's late at night. If any of our listeners would like to reach out to you personally, what's the best way for them to connect with you? If folks want to talk about going to Kenya with you, or they want to talk about fixing their channel, how should they reach you? Jay: Absolutely. My website, my blog that most of what we've talked about today, is jaymcbain.com. It's jaymcbain.com. There is at least 50 ways on there that you can contact me through every social and my cellphone and everything else. If you just want to hit me with a quick tweet. It's the letter "J" mcbain, M-C-B-A-I-N, so jmcbain. Hit me there and we can go from there. Jen: Perfect. Well, thanks again, Jay. Thanks, everyone else, for tuning in, and catch us next week for an all-new episode of The Allbound Podcast. Announcer: Thanks for tuning in to The Allbound Podcast. For past episodes and additional resources, visit the Resource Center at allbound.com. And remember, never sell alone
In this jam-packed edition of Channel Partners' Coffee with Craig & Kevin, the guys talk about the "experience areas" at the upcoming Channel Partners Conference & Expo. Also, you'll hear Craig's interviews with CenturyLink channel chief John DeLozier and Intelisys co-founder Rick Dellar. But that's not all; we welcome The 2112 Group's Larry Walsh to the show. And expect a few Academy Awards jokes along the way in a podcast with an underlying theme of rock 'n' roll.
In the 1850s, settlers in western Nevada were cut off from the rest of the world each winter by deep snow. In this week's episode of the Futility Closet podcast we'll learn about their lifeline, Norwegian immigrant John Thompson, who for 20 years carried mail, medicine, and supplies through 90 miles of treacherous snowdrifts on a pair of homemade skis. We'll also hear listener contributions regarding prison camp escape aids in World War II and puzzle over how lighting a cigarette results in a lengthy prison sentence. Sources for our feature on Snowshoe Thompson: Alton Pryor, Classic Tales in California History, 1999. Erling Ylvisaker, Eminent Pioneers, 1934. Kay Grant, "'Snowshoe' Thompson: The Norwegian Who Mastered the Rugged Sierra Nevada to Deliver the U.S. Mail," Wild West 18:4 (December 2005): 10, 68-69. "'Snowshoe' Thompson Finally Gets His Due," Deseret News, May 15, 1976. Alan Drummer, "Miracle on Skis," Milwaukee Journal, March 1, 1985. Larry Walsh, "'Snowshoe' Thompson Knew How to Carry the Mail," Pittsburgh Press, Feb. 26, 1992. "Snowshoe Thompson," Carroll Herald, Dec. 22, 1886. Red Smith, "Snowshoe Thompson Would Have Chuckled," Ottawa Citizen, Feb. 18, 1960. Listener mail: Wikipedia, Snakes and Ladders. "Clutty and His Escape Devices," in Ian Dear, Escape and Evasion, 2004. H. Keith Melton, Ultimate Spy, 1996. This week's lateral thinking puzzle was contributed by listener David White, who sent these corroborating links (warning -- these spoil the puzzle). You can listen using the player above, download this episode directly, or subscribe on iTunes or via the RSS feed at http://feedpress.me/futilitycloset. Please consider becoming a patron of Futility Closet -- on our Patreon page you can pledge any amount per episode, and all contributions are greatly appreciated. You can change or cancel your pledge at any time, and we've set up some rewards to help thank you for your support. You can also make a one-time donation via the Donate button in the sidebar of the Futility Closet website. Many thanks to Doug Ross for the music in this episode. If you have any questions or comments you can reach us at podcast@futilitycloset.com. Thanks for listening!
We new guy, Larry Walsh from Pennsylvania to the show for a midweek movie review show, as we look at a film from 2001 called Rodentz (or Altered Species). We had a good time getting to know Larry, and also Boss tries to win big with the new Colorado Lottery’s … Continue reading
BYOD, one to one, or none? In this segment from the 10/29/13 #Edchat, teachers discuss their classroom technology preferences. Follow:@blairteach @cybraryman1 @edguy199 @bamradionetwork Larry Walsh is a high school principal in New England. F Jerry Blumengarten began his journey over 30 years ago as a teacher of grades 6 to 9 and a teacher librarian for the New York City School System. Nancy Blair is a school improvement consultant who frequently worked with the High Schools That Work and Making Middle Grades Work initiatives.
I sat down with Larry Walsh, CEO of The 2112 Group at IT Nation. The 2112 Group is an analyst firm that supports vendors in the solution provider community. They provide “leadership and best practices” for solution providers. Larry Walsh – The 2112 Group On the topic of having vendors selling direct versus selling through the channel, Larry says that this has always been true. He explains how you differentiate yourself so the vendors’ practices become irrelevant. On the question of how vendors can help get the right information to solution providers, he says “The channel is awash in content.” So he is not worried about whether solution providers will have access to information. But he argues that solution providers need to figure out what their business model is going forward. Once they do that, they can get the information they need from their vendors. Download the Interview with Larry Walsh here. (17 MB) For more information . . . ChannelNomics.com ChannelNomics on Twitter and Facebook lmwalsh2112 on Twitter and Facebook – – – – – For more information on IT Nation, visit TheITNation.com. For more information on ConnectWise, visit ConnectWise.com.
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