Construction Marketing Podcast

Episode 10 I provide the answers or advice to 5 of the most common digital marketing questions I get asked by construction marketers, business owners and clients. If you have any tips related to the questions then please do leave a comment below and I’ll be happy to tweet them from the CMPodcast twitter account.   […] The post Episode 10 – My Bounce Rate is Really High – What Can I do About it? appeared first on Construction Marketing Podcast.

Welcome to episode 9 of Construction Marketing Podcast where I share some advice, hints and tips around the latest Google algorithm update which is focused on providing its users with mobile friendly sites in search results pages. Basically, mobile friendly sites will see a boost in rankings and non-mobile friendly sites will see pages demoted […] The post Episode 9 – Google Mobile Friendly Algorithm Update – Should You Care? appeared first on Construction Marketing Podcast.

In episode 8 of Construction Marketing Podcast I’m joined by Craig Sewell who is Brand and Marketing Director for Cubicle Centre. I’ve been following Craig for a while on Twitter and first met him at an event last year called Measurefest where we both shared some great insight into the world of marketing in construction whilst […] The post Episode 8 – Full Stack Marketing Toolkit for Construction Marketers with Craig Sewell appeared first on Construction Marketing Podcast.

In Episode 7 of Construction Marketing Podcast, I talk to Mike Reader, Head of Bidding and Proposals at Pick Everard and Leonie Thomas who is a freelance marketing consultant specialising bid writing. We discuss the topic of capturing project information to help with bidding and case study writing. Both Mike and Leonie share their experiences […] The post Episode 7 – Capturing Project Information with Mike Reader and Leonie Thomas appeared first on Construction Marketing Podcast.

Joining me for episode 6 of Construction Marketing Podcast is Leonie Thomas who is a Freelance Bid Writer and Built Environment Blogger. Leonie brings 20 years of construction experience with her and we discuss the role of the Bid Writer and also what makes a successful bid. Leonie shares her experiences and views on bid […] The post Episode 6 – Construction Bid Preparation and Writing with Leonie Thomas appeared first on Construction Marketing Podcast.

In this episode of Construction Marketing Podcast I’m joined by Ben Adam Smith, founder of video and audio production company Regen Media based in Hertfordshire. Ben also owns and runs a blog all about energy efficient homes called House Planning Help and you’ll also find some useful podcasts hosted by him too! Ben and I […] The post Episode 5 – Getting Started with Content Marketing with Ben Adam Smith appeared first on Construction Marketing Podcast.

In this episode of Construction Marketing Podcast I’m joined by Darren Lester, founder of the online building products platform, SpecifiedBy. Darren talks to us about how and why he started SpecifiedBy and how it is evolving itself into a product data directory and a social collaboration platform. Marketers can get their products onto SpecifiedBy by […] The post Episode 4 – Interview with Founder of SpecifiedBy Online Construction Products Resource appeared first on Construction Marketing Podcast.

In this episode I’m sharing with you web savvy marketers 10 things you should be measuring on your construction business website using Google Analytics and what sort of questions you should be looking to answer to inform you of your online marketing successes. Depending on the content on your website and if you’re a manufacturer […] The post Episode 3 – 10 things Construction Marketers should be measuring on their websites appeared first on Construction Marketing Podcast.

In this episode of Construction Marketing Podcast, I talk to Specification Manager and BIM Co-Ordinator Dan Pitkin of AluK GB Ltd about making BIM pay for the manufacturer. Dan enlightens us with his story following on from his blog post on the very subject and tells us about his own experiences of embracing BIM and […] The post Episode 2 – Making BIM Pay with Dan Pitkin appeared first on Construction Marketing Podcast.

In this episode of Construction Marketing Podcast I’m discussing social media in construction and what businesses need to be thinking about next aside from the usual marketing activity with social media strategist, Su Butcher. We discuss how social media is and should be treated differently to other marketing channels and how social media will impact various […] The post Episode 1 – Social Media for Construction Businesses – What Next? appeared first on Construction Marketing Podcast.