Content and Caffeine

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How does content fit into your SaaS marketing strategy? Kaya Ismail sits down with thought leaders to discuss the pivotal role of content. This podcast is presented by Wordify, a content marketing agency for SaaS companies.

Kaya Ismail

  • Dec 12, 2019 LATEST EPISODE
  • infrequent NEW EPISODES
  • 30m AVG DURATION
  • 23 EPISODES


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Latest episodes from Content and Caffeine

23 | How BounceX Does Content Marketing

Play Episode Listen Later Dec 12, 2019 36:38


This week, Kaya welcomes BounceX AVP of Marketing Kris Mobayeni on to the show to talk about BounceX content marketing strategy.

22 | Giving Away Content to Build a Community

Play Episode Listen Later Dec 5, 2019 34:25


This week, Kaya welcomes Double Zebra Founder and CEO Aaron Wolpoff on to the show to talk about building a community by giving away content.

21 | How a Content Marketing Software Does Content Marketing

Play Episode Listen Later Nov 1, 2019 25:27


This week, Kaya welcomes Content Launch Founder and CEO, Jon Wuebben on to the show to talk all about content marketing and how it will evolve in 2020.

20 | Exploring the Walker Sands Content Marketing Strategy

Play Episode Listen Later Oct 24, 2019 37:58


This week, Kaya welcomes Walker Sands Vice President of Marketing, Courtney Beasley on to the show to talk all about Walker Sands content marketing strategy.

19 | SaaS SEO Getting the Basics Right

Play Episode Listen Later Sep 27, 2019 43:04


This week, Kaya welcomes Endgame Marketing Founder and Marketing strategist  Jason Gates on the show to talk all about SEO.

18 | A Sneak Peak at dotCMS's Content Marketing Strategy

Play Episode Listen Later Sep 13, 2019 25:30


This week, Kaya welcomes dotCMS Director of Marketing Alexandra Barcelona on to the show to talk about content marketing strategies and how dotCMS uses their content marketing strategy to drive sales and generate leads.

17 | How SaaS Companies Can Leverage Facebook Ads

Play Episode Listen Later Aug 21, 2019 25:10


This week, Kaya welcomes Brilliant Agency Digital Performance Marketing Manager, Jake Newbould on to the show to talk about Facebook advertising and how SaaS companies can leverage Facebook in 2019.

16 | Memes, GIFs, and Personality in B2B Marketing

Play Episode Listen Later Aug 12, 2019 28:56


This week, Kaya welcomes Meme Team Marketing Co-founder Lukas Gemeinhardt on to the show to talk about how brands can bring out their personality using memes and gifs in their B2B Marketing.

15 | How to Use B2B Video Content to Generate $1M in Revenue

Play Episode Listen Later Aug 1, 2019 30:13


This week, Kaya welcomes LaceUP Solutions CMO &Co-Founder Mickey Hernandez on to the show to talk about content marketing, and how B2B video content can generate $1M in revenue.

14 | How InEvent Lands Billion Dollar Clients Through Content Marketing

Play Episode Listen Later Jul 17, 2019 28:35


This week, Kaya welcomes InEvent CEO, Pedro Góes on to the show to talk about how InEvent lands billion dollar clients through content marketing.

13 | Using a Headless CMS to Repackage Content

Play Episode Listen Later Jul 11, 2019 44:11


This week, Kaya welcomes Graph CMS Developer Advocate Jesse Martin on to the show to talk about headless cms and seeing content as a product and data that can be repackaged.

12 | The LeadFox Content Strategy for Gaining Trust & Leads

Play Episode Listen Later Jul 4, 2019 33:43


This week, Kaya welcomes Leadfox Marketing Strategist Pascal Cadorette on to the show to talk about email marketing and how to build trust through content.

11 | How Nextiva Outranks Competitors on Google

Play Episode Listen Later Jun 26, 2019 46:53


This week, Kaya welcomes Gaetano DiNardi, Director of Demand Generation at Nextiva on to the show to talk about SEO tactics and content strategy.

10 | How Cosmic.js Does Content Marketing

Play Episode Listen Later Jun 18, 2019 48:58


This week, Kaya welcomes Cosmic.js Co-founder Carson Gibbons on to the show to talk about the software company's content marketing success.

Ep 9 | Content, SEO & Commerce: Fuelling eCommerce Growth with Content

Play Episode Listen Later May 23, 2019 24:10


Kaya welcomes Novos Co-founder and Director Antonio Wedral on to the show to talk search engine optimization (SEO). Novos has served clients such as Made.com and Dyson.

Ep 8: How Core dna Grew Its Traffic 227% In One Year

Play Episode Listen Later Mar 18, 2019 24:18


A content marketing strategy that's SEO-focused takes time to work, but when it works, it really works. Core dna (Coredna.com) is a digital experience platform (DXP) with an impressive blog that's growing every week both in terms of content and traffic. In fact, their traffic grew by 227% in a single calendar year. Dennis, the Head of Digital Marketing at Core dna, tells us how it happened.

Ep 7: How Time Doctor Transformed Its Content Strategy

Play Episode Listen Later Feb 7, 2019 28:23


Liam Martin, CMO of Time Doctor, talks to Kaya about how he led the transformation of the company's content strategy. Their SEO and video marketing efforts went from 0-60, real fast. And to make matters more interesting, the Time Doctor team is totally remote. Enjoy!

Ep 6: Why Build a Community Around Your Software?

Play Episode Listen Later Jan 25, 2019 21:32


Should you build a community around your software or SaaS? How is it even done? This week’s guest is Abdul Shakur, Founder of Etica Agency.

Episode 5: Using Content to Fuel Sales & Build Trust

Play Episode Listen Later Jan 17, 2019 18:14


Kaya chats with Lifedigital.co Co-Founder Mohammad Arshad to discuss how a sales team can engage with leads towards the end of the content marketing funnel.

Episode 4: How to Create a Content Culture Within Your SaaS Company

Play Episode Listen Later Jan 4, 2019 28:41


If your team is predominantly technical, content marketing projects typically fall by the wayside. Kaya talks to Dennis Shiao about how marketers can plant seeds to build a culture of content creation, and how they can extract information from technical teams to fuel relevant content.

Episode 3: Inbound Marketing vs Outbound Marketing

Play Episode Listen Later Dec 17, 2018 21:28


How should a SaaS or software company use inbound marketing and outbound marketing? Should there be a difference in the strategy if your B2C versus B2B? Benjamin Utterback and Kaya Ismail discuss all of that, and more.

Episode 2: What's Your Audio Content Strategy?

Play Episode Listen Later Dec 12, 2018 28:13


In episode two of Content and Caffeine, Kaya chats with Robert Slaughter, Senior Marketing and Sales Executive at Ripple Effect Advisers, and Founder of Attivare. Together, Rob and Kaya discuss the growing role of audio and voice in the world of content marketing, as well as how brands can prepare themselves for a voice-centric customer experience. From Alexa Skills to voice search optimization, there’s plenty going on in this episode.

#1: Deepak Shukla on Video Content

Play Episode Listen Later Oct 3, 2018 15:46


Welcome to the very first episode of Content and Caffeine! In our premier show, Deepak Shukla, the Founder of Pearl Lemon, talks to us about the power of video content.

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