Podcast appearances and mentions of gaetano dinardi

Gaetano DiNardi is the Growth Advisor for 10 B2B startups. Something you may not know about him is that he spent 5 years as a music producer & songwriter in NYC. I first learned about Gaetano back in 2020 when he was doing Demand Gen Live sessions with Chris Walker. What I love about his content on LinkedIn is that it's not fluffy and he's honestly trying to be helpful. We cover: Gaetano's past life as a music producer and songwriter; The MaaS Method (Marketing as a System) has 10 steps, or 3 parts. What do you think early stage startups should focus on out of these 3 parts; Define lead gen vs. demand gen and pitfalls you see with lead gen strategies; Advice for early stage startups that are prioritizing SEO as part of their content strategy; AMA: Gaetano asks me his burning question. Find Gaetano on LinkedIn: www.linkedin.com/in/officialg His website: https://officialgaetano.com Link to the LI posts I mentioned in this episode: This post and This post For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show! And whenever you're ready, there are 3 ways I can help you: 1. fractional head of marketing for early stage startups >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ 2. sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcast.furmanovmarketing.com⁠⁠⁠⁠⁠⁠ 3. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠sign up to get my monthly early stage startup marketing newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where I'm sharing playbooks and insights and cracking some jokes You can also find me hanging out on LinkedIn, definitely say hello and tell me what you're building >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov --- Send in a voice message: https://podcasters.spotify.com/pod/show/anna-furmanov/message

How do you build an SEO strategy from scratch? How should SEO differ for specific business models?  Wix's Mordy Oberstein and Crystal Carter are joined by SEO growth specialist Gaetano DiNardi to teach you how to build an SEO strategy from the ground up… using an actual case as a reference. Get hands-on as we explore how Gaetano built his client an SEO strategy from scratch.   Also stopping by is messaging strategist Diane Wiredu to discuss ways to articulate brand messaging that actually resonates with your audience effectively.  Gather your finest ingredients, as this week we're giving you the recipe to make SEO from scratch right here on the SERP's Up SEO Podcast! Key Segments [00:02:13] What's On This Episode of SERP's Up? [00:04:11] Focus Topic of the Week: SEO From Scratch [00:04:39] Focus Topic Guest: Gaetano DiNardi [00:29:55] The Great Beyond w/ Diane Wiredu [00:43:03] Snappy News [00:48:24] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Gaetano DiNardi Diane Wiredu Lily Ugbaja Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube Lion Words News: Google Structured Data Carousels Beta Documentation Added Early Signs: Google Search Ranking Update On February 28 & 29th Glenn Gabe showing rank volatility examples New Google structured data carousels (beta)

Gaetano DiNardi, Growth Advisor for Cognism, Wagepoint, and more, shares his value-based content strategy. Download the free powerups cheatsheet: https://marketingpowerups.com/055

Cognism's growth advisor Gaetano DiNardi interviews growth hacker and software engineer, Joshua Giardino about first party vs third party data, the cool things you can do with highly accurate contact data - and what the future of marketing and sales might look like with AI

Cognism's Growth Advisor, Gaetano DiNardi speaks to Andrei Zinkevich, co-founder of Fullfunnel.io about how he is thinking about demand creation and capture. Plus how to drive alignment between departments for maximum impact.

Growth advisor, Gaetano DiNardi speaks to Sam Kuehnle, Vice President of Marketing at Loxo about his experiences growing in a new category. How do you create demand and educate a market that hasn't experienced a product like this before?

Growth advisor, Gaetano DiNardi interviews Sr Director Global Growth Marketing at Reachdesk, Amber Bogie about how we should be responding to buyer behaviour. Meeting buyer where they are, not where it's convenient for marketers.And yes please, whenever we are combining footage/briefing snippets it will be the episode too - then just give me a shout when you need a title and description and I can provide.

Senior Content Marketer at Ahrefs, Si Quan joins Cognism's Growth Advisor, Gaetano DiNardi to chat all things content. Specifically, how can you use product-led and bottom of funnel content to reach the new age of buyer? Listen to find out.

The iconic duo of Chris Walker and Gaetano DiNardi is back together to review the current state of capturing demand and answer audience questions live. During this episode, they cover: -A review of different intent types and offers -What's new or has changed in the capture demand channels -Common missteps in capturing demand -How Google Search, SEO, affiliates, and review sites fit into this conversation  Key Takeaways: -Generating a lead is not the same as capturing demand. Demand capture requires clear intent to purchase. -Low intent offers should be treated differently from declared intent offers in marketing campaigns. -Companies often confuse lead generation with demand capture and overinvest in lead generation efforts. -Proper measurement and alignment of strategy are crucial for effective demand capture. -SEO is becoming more challenging in B2B, and companies need to focus on capturing actual buying intent. -Paid search requires careful targeting and understanding of search intent to be effective. -Review sites and affiliates can be valuable for demand capture, but companies should also focus on building their own first-party reviews and content. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm

Cognism Growth Adviser, Gaetano DiNardi is joined by Head of Growth at Workvivo, Barry Nyhan to discuss the buyer journey. Specifically, how the traditional AIDA model is no longer reflective of how modern buyers actually behave.

Senior Content Marketer at Ahrefs, Si Quan joins Cognism's Growth Advisor, Gaetano DiNardi to chat all things content. Specifically, how can you use product-led and bottom of funnel content to reach the new age of buyer? Listen to find out.

Cognism's Growth Advisor and SEO expert, Gaetano DiNardi speaks to Co-founder of Easy Mode, Obaid Durrani about how to go about getting integrating narrative driven content with optimising for search.

VP of Marketing at Cognism, Liam Bartholomew speaks to SEO guru, Gaetano DiNardi about how he helped Cognism to upgrade SEO using the Money Keywords Strategy.

Cognism's growth adviser, Gaetano DiNardi is joined by VP of Marketing at HYCU, Pete Lorenco to talk all things buyer intent. If declared intent trumps assumed intent, why aren't we all optimising for declared intent?

Cognism Growth Adviser, Gaetano DiNardi is joined by Head of Growth at Workvivo, Barry Nyhan to discuss the buyer journey. Specifically, how the traditional AIDA model is no longer reflective of how modern buyers actually behave.

In this episode of The SaaS SEO Show, we've interviewed Gaetano DiNardi, Growth Advisor, and discussed the brand impact on organic search, SGE, and more.************************Timestamps: (01:42) - Who is Gaetano DiNardi? (02:36) - Gaetano's background. (06:30) - Gaetano's learnings. (08:57) - Brand importance to organic search. (12:08) - Why B2B SaaS SEO is challenging? (15:19) - Gaetano's thoughts on Google updates and SGE. (19:25) - Brand SEO importance. (24:11) - Gaetano's advice regarding changes in search. (28:46) - Problem identification chart for SEO. (33:18) - How to convert organic traffic into leads? (38:10) - What can SaaS companies do to stand up? (42:00) - Learn more about Sam and Ahrefs and get in touch. (42:31) - Outro ************************Useful Links:Website: https://officialgaetano.com/Gaetano on Twitter: https://twitter.com/gaetano_nyc************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is sponsored by Ahrefs.Visit https://ahrefs.com/awt and sign up for free!

Cognism's growth advisor, Gaetano DiNardi speaks to Alina Benny, Head of Content and SEO at Aura about all things content and SEO. Specifically, how to use content as a mechanism to drive more declared intent.

Click here to try Databox free, or learn more.Gaetano DiNardi shares what many companies get wrong when they analyze website performance and traffic, and steps you can take to better know and serve your visitors.Gaetano is a growth advisor to top B2B companies like Gong, Cognism, Workvivo, Aura, Pipedrive, Nextiva. He has 8+ years of demand gen leadership for high-growth SaaS companies, with expertise in optimizing websites and scaling organic growth machines. He's also a musician, writer, and entrepreneur and has been published on HBR, Fast Company, NASDAQ, HubSpot, and more.

Diary of a first time CMO author, Alice de Courcy is joined by marketing whizz, Gaetano Dinardi to discuss some burning questions surrounding Alice's highly anticipated CMO diary launch. Breaking down her three biggest takeaways from the diary.- Building a CMO mindsetHow to scale a team from 3-39 How I built a demand gen strategy that scaled past $50m+ ARR

This week, Alice de Courcy, CMO @Cognism is joined by Gaetano DiNardi, Growth Advisor @Cognism to talk about the problems with assumed intent and how to grow declared intent. In this episode, Alice and Gaetano discuss what is declared intent, benefits of ungating your content, marketing predictions for 2023 and more.

In this Best of 2022 episode, Benji talks to Gaetano DiNardi, the VP of Growth at Aura.Discussed in this episode:The 5 distinct Marketing units for optimal business performanceDemand capture vs. demand creatorHow to better measure your marketing efforts

Show Notes:00:07: Welcome, Gaetano DiNardi, Growth Advisor and Fractional VP1:24: The relationship between SEO and Growth Marketing2:05: How search can create demand4:30: Is inbound marketing still relevant?5:26: Determining the pace of content quantity (Aura case study)8:29: How Gaetano convinced executives to invest in content10:43: The ideal freelance team structure15:38: Why promising too much content is problematic17:38: Ranking expectations, how to prioritize content20:52: Aura's unique content strategy, how to identify winning topics23:34: Topic research — how to uncover business potential29:24: How video makes an impact and how to budget for it39:39: Examples of “Pain Point SEO”45:35: How to think about link building within a startup54:40: Gaetano's final tips, tactics, and recommendationsShow Links:Learn More About Gaetano DiNardiFollow Gaetano on LinkedInListen to Gaetano on SoundCloudFollow Ross on TwitterSend us an email

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnelOn-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-cFull-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newslJoin our community for B2B marketers - The Trenches: https://sendfox.com/trenchesUpcoming events: https://lu.ma/fullfunnel/eventsFull-Funnel Marketing Content Hub: https://fullfunnel.io/blog.I sat down with Gaetano Nino DiNardi to cover Modern B2B demand gen. We're going to cover:- How to run demand gen in 2023, and what you'd stop doing- Content distribution and awareness strategies to grab attention and create awareness among target accounts- The structure of a modern B2B demand gen teamOUTDATED ABM AND DEMAND GEN TACTICS:- Upload a wish list of 500+ accounts to 6sense and target with display ads- Send gifts in direct mail swag to cold contacts without any personalization to book a call- Webinars to pitch the product and follow up after- Gated ebooks with further sales follow-up- Track clicks and transfer the accounts who clicked the ads to automated multistep LinkedIn and email outreach cadence- Posting corporate press releases about money raised, awards, and hiring opportunities without content that educates and helps buyersMODERN B2B DEMAND GEN- Create demand and awareness via proactive thought leadership.- Launch 1:few partnership webinars and market research with niche associations or communities- Create personalized content hubs for buyer's enablement and further nurturing- Content co-creation with target accounts- Interview target accounts on your podcast- Target accounts with the top-performing content to boost awareness- Retarget accounts with detailed case studies/use cases to identify engaged accounts for nurturing and demand capturing- Well-researched guest posts on the blogs/newsletters/communities your target accounts are following- Blog posts focused on solving specific challenges/answering questions your buyers have instead of generic writing for a high-volume keyword- Proactive content distribution- Niche-focused events to boost awareness and establish relationship- Collaboration with thought leaders- Newsletter that covers a specific topic in-depth instead of pitches and corporate press releasesMODERN ABM- Narrow ICP including account qualification and segmentation criteria- Marketing message tailored to ICP- Leveraging intent data to identify engaged accounts from demand gen programs- In-depth account research to personalize the value prop of your product and highly personalized campaigns- Connecting and engaging with the buying committee of target accounts on social- Expansion and deal acceleration campaigns aside from net new revenue- Non-sales touches and social selling for account activation- Direct mail swags for engaged accounts as a part of relationship & nurturing processesB2B demand gen and ABM are not siloed programs. They'd be run in parallel as a part of a full-funnel marketing strategy.The goal of demand generation - creating awareness and demand in a target market.The goal of ABM - warming up and activating engaged accounts produced by the demand gen program.Gaetano Nino DiNardi on Linkedin: https://www.linkedin.com/in/ACoAAAjOemoBsmGgXOOcFpcwGVG1B7IlDCvf8io

In this episode, Benji talks to Gaetano DiNardi, the VP of Growth at Aura. Discussed in this episode: The 5 distinct Marketing units for optimal business performance Demand capture vs. demand creator How to better measure your marketing efforts

Gaetano DiNardi is a proven Growth Marketing leader, expert, and teacher. Former VP Marketing at Sales Hacker, VP Growth at Aura, Head of Growth and Demand Gen at Nextiva. Co-host of Demand Gen Live with Chris Walker for many moons. He is also a Growth advisor to startups. Gaetano dons B2B SaaS buyers' flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/referrals/WOM/influencers via content/social/communities/podcast, ads (tks to Marketing + Marketing's influence on peers) ✅learn about vendors via peers, website, YouTube (tks to Marketing) then Sales to customize complex product ❌Turn off + tune out: telemarketing, email spam, LinkedIn spam (Sales Development), display ads, YouTube pre-roll, sponsored webinars and gated content (for Sales Development spam)

In this episode, Benji talks to Gaetano DiNardi, the VP of Growth at Aura. Discussed in this episode: The 5 distinct Marketing units for optimal business performance Demand capture vs. demand creator How to better measure your marketing efforts

Outreach.io is one of the most well-know prospecting (or spam) software companies. Founded in 2014. In 2018, Outreach.io's first acquisition was Sales Hacker, the world's largest B2B Sales community and media company. Why did Outreach.io acquire Sales Hacker? Sales Hacker runs a community, physical and virtual conferences, and meetups. They produce content like webinars, blogs, podcast, templates, and videos. Their blog is 100% community-generated by Sales and Sales Development thought leaders and influences, including prospecting gurus like John Barrows, Richard Harris, Tito Bohrt, and Trish Bertuzzi. Sales Hacker produced content types like: tips, case studies, tear downs, guides, templates, checklists, research, surveys, polls, stats, and product reviews. Most of their blogs would get circulated by over 50 partners. They built a reputation for the go-to destination for unbiased thought leadership and actionable advice from peers—not vendors. They had a strong social media presence such as on LinkedIn, YouTube, and Facebook. Their Founder and CEO, Max Altschuler, wrote a book called “Hacking Sales” and built a strong reputation on social media. They had sponsorships from companies like Intercom, HubSpot, PipeDrive, and LinkedIn. Sales Hacker, whose audience was Sales, was built by Marketing. Gaetano DiNardi was the former VP of Marketing at Sales Hacker from January 2017 until the Outreach.io acquisition in September 2018. In a LinkedIn article, Gaetano outlines how a very small Marketing team, doing proper marketing, grew Sales Hacker 400% until it was acquired. While not a SaaS company, Sales Hacker is another ironic and logical example of a company that succeeds because of proper marketing—to a pro-prospecting audience. Founder and CEO of Outreach.io, Manny Medina, said at the time, “[Our buyers] don't know we exist as a category; they don't know that Sales Engagement is a solution. The main limiter to growth for us is actual knowledge, understanding there is a solution out there for their pain. We need to educate the community that Sales Engagement exists”. So, to generate awareness and demand about their prospecting software to prospectors, Outreach.io needed Marketing. So they bought it, via Sales Hacker. Today, Outreach.io does significant other Marketing efforts. When you think of Outreach.io, do you think of Sam Nelson (who creates a lot of LinkedIn content and dyed his hair blue), Scott Barker (who hosts their podcast), Max Altschuler (former CEO of Sales Hacker that also authored the book on Sales Engagement), or their CEO Manny Medina (who is quite active on LinkedIn)? Or do you think of Billy the SDR doing prospecting? Which type of marketing do you think drives their profits, growth, reputation, demand, word of mouth, and community—Sales Development or Marketing? How much marketing resources do you think Outreach.io invests in Sales Development versus Marketing? Does Sales Development do more harm than good? Only Outreach.io knows. Get started on implementing The Buyer Centric Revenue Model by making the business case for the experiments to prove it and achieve a gradual transition. Continue the discussion and get help implementing the model in the Buyer Centric Revenue Model community. Join the movement of forward-thinking peers liberating and modernizing B2B Marketing and Sales. Achieve a better growth playbook, a competitive advantage, and more productive and fulfilling careers. Enjoy insights, data, best practices, resources, and jobs. Plus, live Q&A on Thursdays at 1pm PST, 4pm EST. To learn more about the model and these topics, check out my book “The Death of the SDR: And the Birth of the Buyer Centric Revenue Model”. Available on Amazon in ebook, paperback, and audiobook.

B2B marketers can learn a lot from the direct-to-consumer industry. For one, there is no sales team in DTC. That means marketing has to get a person from awareness, all the way through the checkout process with no outbound sales to help carry the weight. Because of that, DTC marketing strategy is inherently different. Today, we welcome back DGL legend Gaetano DiNardi, a former B2B marketer who transitioned to B2C marketing at Aura - a digital security company that helps consumers stay safe online. In this episode, Gaetano talks about: Why creative and storytelling are so important in DTC How to win against competitors with deeper pockets and more established brands Partnering with creators His best advice for B2B marketers And more... Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

The rise and maturity of the internet, social media, mobile phones, and advances in marketing technology and know-how have changed how buyers want to be marketed and sold to. Beforehand, buyers had limited access to information from Marketing, or from their peers to become aware of and to evaluate vendors. Most of the information a buyer needed was “gated” behind Sales. Back then, Sales was responsible for influencing most of the buyer's decision to purchase. Now, buyers have an abundance of information from Marketing that drives them to the website, to speak to Sales, and to self-serve. The website is a 24/7 marketer and seller, and the best a company has. Buyers increasingly want to self-educate thanks to Marketing and from their peers—who Marketing is also influencing. Buyers increasingly don't want to engage with Sales as much, not until much later in their journey, only when they explicitly want to, and sometimes not at all as in the case of self-service. Marketing, not Sales, is responsible for influencing most, if not all, of the buyer's decision to purchase. Therefore, buyers do not want to be pushed prematurely and artificially to Sales. Buyers do not want or expect spam, but proper marketing. Buyers are avoiding, rejecting, and getting turned off by prospecting/Sales Development more than ever before. When buyers do engage with Sales, they are ~80%+ along their buying journey. They are well-informed and seriously considering purchasing. That's great news for Sales, who can better help buyers to buy, ensure customer success, and deliver a good relationship. These are the buyers that Sales loves, the “hot leads” or “layups”. Sales doesn't want premature buyers that are “just-browsing”, especially when buyers can and should get such basic information from Marketing on the internet and website. Today, Marketing has the ability to woo buyers and connect them with Sales via proper, non-spam, modern marketing. Yet marketers are jammed in a straitjacket and suffering less productive and fulfilling careers. Many are trying to liberate themselves from the EFFECTS of Sales Development but not the CAUSE: Sales Development. Therefore, they fail to make progress and land a knockout blow. There is no data on B2B marketers' average turnover, tenure, performance, and job satisfaction. However, it would not surprise me if the numbers look similarly poor to Sales and Sales Development. Seems like top marketers fleeing to B2C, agency, or freelance. Marketing does not advocate for Sales Development--Sales does. Marketing has a strong incentive to sunset Sales Development. After all, it's Marketing's job to generate and qualify leads for Sales, and Sales Development is a marketing activity. Sales Development reports to Marketing ~50% of the time. Marketers like Alice de Courcy at Cognism, Tim Kua at Saleswhale, Chris Walker at Refine Labs, Gaetano DiNardi at Aura, and Jason Widup at Metadata.io—are spearheading progress. Companies are increasingly Marketing-led, so Marketing has a bigger seat at the table than Sales. A Marketing leader should at least run the analysis comparing Sales Development to Marketing. Then, sway ownership to pursue the experiments outlined in the book. This will be easier if Sales Development reports into Marketing. The early adopters that will have the biggest competitive advantage, are likely those in which Sales Development reports into Marketing. Marketing has and will continue to be the vanguard of progress. Sales largely has and will continue to fight a rearguard action preserving prospecting/spam/Sales Development and the other bad practices--until they cant. However, there are modern, most younger Sales leaders that are rebelling against the older guard.

Marketing is harmed by Sales Development: handcuffed, preempted, counteracted, and crowded out. Handcuffed: →constantly generating a high quantity of contact information of uninterested buyers (MQLs, MQL Hamster Wheel) via gated content or list purchases–so SDRs can burn through it by spamming buyers with telemarketing, email spam, LinkedIn spam, physical mail spam, and bribery via gift cards. “Lead Generation” refers to Marketing having to generate MQLs for SDRs rather than website demo requests or Sales-ready leads–which are real leads. →creating lousy content because the purpose is to capture contact information–not generate real website demo requests. That content doesn't get consumed, shared, and buyers don't come back again–especially when the SDR spams them after. →prioritizing MQLs for SDRs based on the assumption of how likely buyers are to eventually request to speak to Sales, or their “Sales-readiness”, based on the buyer's title, company, and engagement with Marketing's efforts such as content consumption, website visits, and event attendance (Lead Scoring, Lead Intent). That way, SDRs can “proactively” spam buyers, turning some buyers off and pushing some buyers prematurely to Sales before Marketing can finish wooing them. →forcing buyers through manual demo request qualification and scheduling via an SDR–rather than automating on the website.~70% of demo requests handled manually by an SDR never make it to Sales. Preempted: →SDRs “proactively” spam buyers, turning some buyers off and pushing some buyers prematurely to Sales before Marketing can finish wooing them with proper, non spam Marketing. Counteracted: →SDRs turn buyers off and push some prematurely to Sales. Damages company reputation and word of mouth–the most important marketing assets. Marketing cannot generate proper leads (website demo requests) and build a reputation or word of mouth. Junk leads to Sales harms Sales, which harms Marketing, including creating mistrust and misalignment between Marketing and Sales. Crowded out: →Sales Development is time, capital, and labor intensive. Resources are diverted away from Marketing. Marketers are jammed in a straitjacket and suffering less productive and fulfilling careers. Many are trying to liberate themselves from the EFFECTS of Sales Development but not the CAUSE: Sales Development. Therefore, they fail to make progress and land a knockout blow. There is no data on B2B marketers' average turnover, tenure, performance, and job satisfaction. However, it would not surprise me if the numbers look similarly poor to Sales and Sales Development. Seems like top marketers fleeing to B2C, agency, or freelance. Marketing does not advocate for Sales Development--Sales does. Marketing has a strong incentive to sunset Sales Development. After all, it's Marketing's job to generate and qualify leads for Sales, and Sales Development is a marketing activity. Sales Development reports to Marketing ~50% of the time. Marketers like Alice de Courcy at Cognism, Tim Kua at Saleswhale, Chris Walker at Refine Labs, Gaetano DiNardi at Aura, and Jason Widup at Metadata.io—are spearheading progress. Companies are increasingly Marketing-led, so Marketing has a bigger seat at the table than Sales. A Marketing leader should at least run the analysis comparing Sales Development to Marketing. Then, sway ownership to pursue the experiments outlined in the book. This will be easier if Sales Development reports into Marketing. The early adopters that will have the biggest competitive advantage, are likely those in which Sales Development reports into Marketing. Marketing has and will continue to be the vanguard of progress.

B2B sales and marketing in all its vagueness, long sales cycles, and shiny vanity matrics can be frustrating. It's not unusual for B2B companies to get stuck between the old strategies and their need to modernize and, consequently, make an even bigger mess.  Why can't things be simple like in B2C marketing? Or can they? Gaetano DiNardi, currently a VP of Growth at Aura, a B2C digital security solution, thinks they can. As a pro who made a name for himself in B2B marketing before jumping ship and swimming towards the less frustrating horizons of B2C, he knows what he is talking about, too!  In this week's episode of Ungated Marketing, Fernando Amaral interviews Gaetano about his experiences in both B2B and B2C, the reasons behind the switch, and his beliefs that B2B needs to take a good hard look at itself if it wants to survive in the modern world and take an example from B2C. Join us as we discuss:  Critical differences in B2B and B2C marketing and sales The withering lifeline of traditional outbound marketing Overoptimization and dying power of SEO  Forums and reviews as the hot new content opportunities What B2B learn from B2C marketing Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.

We started doing Demand Gen Live back in March of 2020 with an audience of 15 people. Two years later, we're still doing Demand Gen Live weekly to an audience of 100+ and many of the original 15 are still showing up weekly. We brought back the OG co-host, Gaetano DiNardi, for episode 100 to talk about SEO vs. Brand. With top Google content becoming more and more about optimization and less about content quality, people are going to communities like Reddit and private groups to get information. So is SEO still an approach you should be considering? Chris and Gaetano weigh in on the 100th episode of Demand Gen Live! Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

For the past three years, Chris and Gaetano have gotten together to discuss the current state of demand generation. It's back for 2022 and in this episode, they are weighing in on the strategies and tactics to help your marketing skyrocket and which ones have a better chance of imploding. Whether you're a fast-paced start-up or an established enterprise brand, this is an episode you don't want to miss. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

Tis the season for resolutions. And if you're looking to get that promotion or seriously level up your marketing in 2022, this episode is a must-listen. We're talking about the 5 tenets (or rules, or pillars, or whatever you want to call it) that every B2B marketing team needs to follow to be successful this year. These are undeniable truths. Listen, implement, and crush your 2022 marketing resolutions. Speaking of resolutions, we made our own this year and that was to bring you a new podcast hosted by the entire Refine Labs Team. It's called The Marketing Movement and we'll share our philosophy on topics ranging from content and creative to growth marketing and leadership—helping you accelerate your growth as a B2B marketer and inspiring you to start your movement. The first 3 episodes are now available on Apple and Spotify! Join us for the first Demand Gen Expert Series of 2022 as we welcome back DGL OG, Gaetano DiNardi to do our yearly State of Demand Gen episode. We'll be recapping what took place in the B2B marketing space in 2021 and make bold predictions for the year to come. Register here and join us Thursday, Jan 6 at 12 PM EST! Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

In this next conversation with Gaetano DiNardi, VP, Growth at Aura, we start the conversation with talking about if there is a separation between professional and personal legacy?You'll quickly find out that Gaetano is building his life around both business, and his love for creating music. Join us in this incredible conversation next!I'm your host for What Is Your Legacy podcast, Galem Girmay.Thank you for taking the time to listen, and if you're enjoying this podcast, I'd love to see your rating and review on Apple.

Show notes:* (3:32) Heard Hot Takes?* (7:12) Have You Heard* (12:20) Growing to $200m annual recurring revenue* (17:12) What kind of people you should hire to build a world-class demand gen team* (22:53) How working as a music producer vaulted Gaetano's marketing career* (31:32) Creating B2B content designed to be consumed rather than solely intellectual* (33:21) What has Gaetano excited for the next few years in the demand gen spaceLinks & Resources: Follow Gaetano on TwitterGaetano's music industry blogRoast My HomepageAuraTraction* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

Listen as Russ Macumber of Impressive Digital talks with Gaetano DiNardi, formerly of Nextiva, about his SEO journey and what his key tips and tricks are for any aspiring SEO ninja.

In this episode, Dan Sanchez talks with Gaetano DiNardi who is the former Head of Growth and Demand Gen at Nextiva about the status and future of paid, owned, and earned media for B2B marketing teams. The last ten years have great for paid media, but is it still in its heyday? Are we transitioning to something else or moving away from paid media all together. Find out as Gaetano and Dan wrestle with some hard questions.

On this episode of The Intelligent Inbound® Podcast, Jen chats with Gaetano DiNardi, Head of Growth and Demand Generation at Nextiva, a leader in cloud communications. Gaetano's core specialty is in full funnel demand generation with a focus on new customer acquisition via inbound channels and website optimization Jen and Gaetano discuss: How blogging about his experience in the music industry led him to marketing His hyper-specialized team structure How his team has doubled their MQLs without gating content or webinars to collect leads How affiliate marketing is his team's most successful inbound marketing effort And more!

Subscribe to the Podcast https://sgplabs.com/subscribe - Why will CEOs with social media skills dominate - The biggest objection to that point of view - How to balance the positive and negative aspects of social media - What if you don't want to do social media?

Dark Social consists of the places where B2B buyers are discovering new products where attribution is not available. Places like communities, organic social, groups, content platforms, meetups and internal comms. Why's dark social important to marketers? Because as Chris Walker says, "if you're waiting on intent signals, you're way too late." Dave Gerhardt, now Chief Brand Officer at Drift, joined Chris for a Demand Gen Expert Session to share insights into how to properly allocate resources to Dark Social in an effort to reach buyers where they're discovering new products. MJ Peters, VP of Growth at Refine Labs, is hosting a debate this Thursday (September 9th) at 12pm EDT on whether or not marketers should reintroduce conferences & trade shows into their marketing mix. Gaetano Dinardi, Kyle Lacy, and Nick Bennett will be participating in the debate. Register here for access. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

Gaetano DiNardi, Head of Growth & Demand Gen at Nextiva, joined Chris in the new podcast studio to talk about the State of Demand Gen in 2021. They covered whether B2B demand gen has gotten easier or harder to execute since last year, demand creation vs. demand capturing, why there's a lot more waste now in B2B and what companies can do about it, marketing ops and of course...SEO. Check out the full episode to find out which 4 key places Chris and Gaetano recommend marketers focus for the remainder of 2021. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

In this episode of B2B Nation we take a look at the B2B marketing playbook as it existed before the COVID-19 pandemic and ask the question, “Is it time to re-think any of this moving forward?” Our search for a guest who could help us answer that question led us to none other than Gaetano DiNardi, head of growth and demand generation at business communications provider Nextiva. If you're familiar with Gaetano's social media posts, you know he's not afraid to speak his mind and to share thoughts that run counter to the conventional wisdom on B2B marketing. The B2B marketing essentials we re-evaluate in this episode include martech applications, content marketing, influencer marketing, in-person events and more. If you're thinking about how your B2B marketing might change in a post-pandemic world, give this episode a listen. Episode Guide 4:11: Are all of these investments in martech paying off for B2B marketers? 9:20: Is the proliferation of technology and data distracting marketers from the fundamentals? 11:28: What's wrong with a lot of the content marketing strategies being used in B2B today? 16:40: Is there a place for influencer marketing in B2B? 25:50: What will be shaping conversations about B2B marketing in the next 12 months? 27:00: Thoughts on the future of in-person events. 32:27: What is Gaetano DiNardi's favorite marketing tool?

In this episode of B2B Nation we take a look at the B2B marketing playbook as it existed before the COVID-19 pandemic and ask the question, “Is it time to re-think any of this moving forward?” Our search for a guest who could help us answer that question led us to none other than Gaetano DiNardi, head of growth and demand generation at business communications provider Nextiva. If you're familiar with Gaetano's social media posts, you know he's not afraid to speak his mind and to share thoughts that run counter to the conventional wisdom on B2B marketing. The B2B marketing essentials we re-evaluate in this episode include martech applications, content marketing, influencer marketing, in-person events and more. If you're thinking about how your B2B marketing might change in a post-pandemic world, give this episode a listen. Episode Guide 4:11: Are all of these investments in martech paying off for B2B marketers? 9:20: Is the proliferation of technology and data distracting marketers from the fundamentals? 11:28: What's wrong with a lot of the content marketing strategies being used in B2B today? 16:40: Is there a place for influencer marketing in B2B? 25:50: What will be shaping conversations about B2B marketing in the next 12 months? 27:00: Thoughts on the future of in-person events. 32:27: What is Gaetano DiNardi's favorite marketing tool?

Is Gaetano DiNardi one of the most polarizing professionals in the world of B2B marketing? Some may argue that he is. In this episode of Rep Your Brand, Nick Bennett captures some of the thoughts Gaetano has on capturing and sharing your point of view.As the Head of Growth and Demand Gen at Nextiva, Gaetano is not obsessed with calendars and schedules, it's more about what's happening right now. And that's how he organizes his social media presence.Gaetano talks about how your point of view plays a more vital role than having a strong opinion. On the other hand, he doesn't think people should be too noisy or visible on social channels. He encourages people to have a balance and to post when they want to share something valuable and impactful. That way, one can make a positive impression on followers.In this episode, we also uncover Gaetano's preferences around LinkedIn or Twitter. And we reveal the people who inspired him to become better at what he does.

Brands are churning out more content now than ever before. Even though companies are paying more money to create more content to compete in a more crowded space, sometimes content falls flat and does not perform. The content doesn't build business or drive results, rankings, or traffic. Is it time to prioritize quality over quantity? Today's guest is Gaetano DiNardi from Nextiva, a Voice over Internet Protocol (VoIP) software company. Gaetano talks about what can go wrong from publishing too much content without a strategy. He discusses how to balance content quality with content quantity based on personal and professional experience.   Some of the highlights of the show include: Marketing Mistakes: Brands can't buy ads to become a famous brand Common Content Problems: Companies don't think about distribution Lacks subject matter expertise and authoritativeness Compounding Effects: Time, money, and effort spent on quantity over quality Content Cleanup: Audit current content to create new optimized, quality content Content Considerations: Is the content good or not? Does the content produce leads and signups? Does the content educate and inform audiences? Is content measured to evaluate effectiveness and engagement? Content Creation Process and Less is More Strategy: Search Google for every topic before producing content Compare rankings to create better quality, higher relevance, more value Develop cornerstone pillars of content and associated pages to get results   Links: Gaetano DiNardi on LinkedIn Nextiva Monday.com Backlinko Rand Fishkin Salesforce HubSpot Ahrefs Gong NerdWallet Single Grain Leveling Up by Eric Siu Marketing Examples Saltbae Dave Ramsey John Barrows Peter Schiff Ben Sailer on LinkedIn CoSchedule   Quotes from Gaetano DiNardi: “Companies don't think about distribution. They just produce.” “Most content actually lacks expertise, authoritativeness, and it doesn't always seem like it's coming from a subject matter expert because oftentimes, it's not.” “All this quantity, you have to keep maintaining it, and you have to keep it up to date.” “These are assets that never die. They live forever if they are good quality.”

On this episode we talk about: The role of the growth marketer Tips for making a successful case study Fostering an agile team culture The obsession with low-quality leads Aligning your marketing philosophy Why copying competitors is bad Episode Highlights: 5:23 - Using Case Studies To Get Clients 10:40 - The Role of the Growth Marketer 13:22 - Fostering an Agile Team Culture 23:03 - The Obsession With Low-Quality Leads 26:29 - What's Your Marketing Philosophy? 30:18 - Copying Competitors is Bad Director of Growth Marketing at Nextiva, Gaetano DiNardi DiNardi began his professional career as a lost college graduate who didn't want to do anything in life other than become a platinum superstar music producer. He spent 5 years as a full-time music producer & songwriter in New York, working with artists like Fat Joe, Shaggy, and Ryan Leslie. The grind was brutal but gifted him with a unique competitive advantage in the business world. He realized that musicians & B2B companies have the exact same problems. And without knowing it, he became a self-taught digital marketer.

We hosted our first Demand Gen Expert Session with Chris Walker and Gaetano DiNardi (Director of Growth Marketing @ Nextiva) and jammed for an hour on demand gen, performance marketing, and content. More specifically, we covered YouTube SEO & pre-roll ads, the CRO function as it relates to marketing, why you don’t need an expensive attribution modeling tool, and why exact match for PPC should rarely be used. We also covered how to repurpose excess sales resources and live chat vs. chat bots.

During last night's Demand Gen Live we set the stage with a few key topics: How to think about content quality, What parts of B2B marketing can be outsourced, and Early findings on testing intent data. We then opened the floor and answered questions in regards to podcasting and SME content creation, Google removing third party cookies, intent data, and the impact of privacy restrictions on ads. To register for our Demand Gen Expert Session with Gaetano DiNardi on Thursday 1/21 at 12pm EST, click here. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube.

Nick Bennett (Director of Field Marketing @ Logz.io) joined Chris Walker on State of Demand Gen to talk about what field marketing is and how he sees it playing a part in demand as a whole. They also discussed KPIs for field marketing, how the team is typically structured, the importance of understanding functions outside of marketing, and the future of the CMO and CRO roles. To register for our Demand Gen Expert Session with Gaetano DiNardi on Thursday 1/21 at 12pm EST, click here. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube.

We broke a record last night for the longest Demand Gen Live to date! Thank you everyone who submitted questions in advance and live. We talked about everything from how to make entertaining & engaging content to what metrics should be used to measure growth at various stages of the funnel. To register for our Demand Gen Expert Session with Gaetano DiNardi on Thursday 1/21 at 12pm EST, click here. To register for future Demand Gen Live sessions, click here. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube.

Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people. It is organized by Funky Marketing. Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing. This episode is a part of the Funky Marketing Top Vices awards, and Gaetano DiNardi is one of those voices. Gaetano began his professional career as a lost college graduate who didn't want to do anything in life other than become a platinum superstar music producer. It was his dream to produce gold records for the biggest artists in the world. He spent 5 years as a full-time music producer & songwriter in New York and worked with artists like Fat Joe, Shaggy, and Ryan Leslie. He loved it (and hated it) at the same time. The grind was brutal but gifted him with a unique competitive advantage in the business world. He realized that musicians & B2B companies have the exact same problems. - Cutting through the noise. - Building a trusted brand. - Developing an engaged audience. - Competing against the industry giants. - Converting leads into paying customers. - Transforming new customers into loyalists. He faced these challenges as a music producer trying to grow my brand. And without knowing it, he became a self-taught digital marketer. Literally, he fell ass backwards into SEO by blogging about his perils in the music industry. Eventually, his blog earned hundreds of thousands of views. His articles were earning free organic traffic because they ranked highly in Google. He built transferable skills and landed his first "real job" at an SEO company. The rest was history. In his first month of doing professional-level SEO, he was working with clients like Major League Baseball, Trojan Condoms and First Response Pregnancy Testing Kits. Just imagine, going from music production to doing marketing for condoms and the female anatomy! His background as a musician combined with my technical marketing acumen creates a unique hybrid of creative & analytical skills - this is the secret sauce that sets him apart from the rest. He has earned results for VC backed startups, popular eCommerce brands, and Fortune 500 behemoths. Today, he's responsible for Demand Generation Marketing at Nextiva, a leader in Cloud Communications. His core specialty is Full-Funnel Demand Gen, with a focus on new customer acquisition via channels like SEO/SEM, Conversion Rate Optimization, Marketing Automation. Find more info about Gaetano and what does he do using the links: https://officialgaetano.com/about/ https://www.linkedin.com/in/officialg/ https://www.nextiva.com/blog/what-is-a-virtual-phone-system.html Find more info about Funky Marketing and Nemanja: https://funkymarketing.net/ https://www.linkedin.com/in/zivkovicnemanja/ Enjoy listening and send us feedback! --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message

After spending 5 years as a full-time music producer & songwriter in New York City working with artists like Fat Joe, Shaggy, and Ryan Leslie, just to name a few, Gaetano began to re-evaluate his career goals. Blending his background as a musician in singing and songwriter with his technical skills in SEO, Gaetano DiNardi The post Ep 41: Gaetano DiNardi – Bringing Tech & Music Together appeared first on Impressive.

Gaetano Is the Director of Growth Marketing at Nextiva and we brought him on the podcast to talk about the Intersection of marketing and customer success. His view helps shed light on how you can still achieve customer success while growing. -- Gaetano DiNardi is the Director of Growth Marketing at Nextiva and has a track record of success working with brands like Major League Baseball, Pipedrive, Sales Hacker and Outreach.io. Outside of marketing, Gaetano is an accomplished music producer and songwriter - he's worked with major artists like Fat Joe, Shaggy and loves making music to stay turbocharged. To get in touch, follow him on LinkedIn. == Nextiva is a cloud-based commercial phone service provider that enables businesses to work from anywhere. Think of Nextiva as a communication system with superpowers. -- If you want to join the discussion with thousands of other customer success leaders, join Gain Grow Retain: http://gaingrowretain.com/ This podcast is brought to you by Jay Nathan and Jeff Breunsbach... Jay Nathan: https://www.linkedin.com/in/jaynathan/ Jeff Breunsbach: https://www.linkedin.com/in/jeffreybreunsbac

Gaetano Is the Director of Growth Marketing at Nextiva and we brought him on the podcast to talk about the Intersection of marketing and customer success. His view helps shed light on how you can still achieve customer success while growing. --Gaetano DiNardi is the Director of Growth Marketing at Nextiva and has a track record of success working with brands like Major League Baseball, Pipedrive, Sales Hacker and Outreach.io. Outside of marketing, Gaetano is an accomplished music producer and songwriter - he’s worked with major artists like Fat Joe, Shaggy and loves making music to stay turbocharged. To get in touch, follow him on LinkedIn.==Nextiva is a cloud-based commercial phone service provider that enables businesses to work from anywhere. Think of Nextiva as a communication system with superpowers.--If you want to join the discussion with thousands of other customer success leaders, join Gain Grow Retain: http://gaingrowretain.com/This podcast is brought to you by Jay Nathan and Jeff Breunsbach...Jay Nathan: https://www.linkedin.com/in/jaynathan/Jeff Breunsbach: https://www.linkedin.com/in/jeffreybreunsbac

Title: Director of Growth Marketing @ Nextiva Personal Bio: Gaetano DiNardi is the Director of Growth Marketing at Nextiva and has a track record of success working with brands like Major League Baseball, Pipedrive, Sales Hacker and Outreach.io. Outside of marketing, Gaetano is an accomplished music producer and songwriter - he’s worked with major artists like Fat Joe, Shaggy and loves making music to stay turbocharged. To get in touch, follow him on LinkedIn. Nextiva Bio: Nextiva is a cloud communications company that enables businesses to work from anywhere. Think of Nextiva like a business phone system with superpowers. Social Links: LinkedIn - https://www.linkedin.com/in/officialg/ Twitter - https://twitter.com/gaetano_nyc Quora - https://www.quora.com/profile/Gaetano-DiNardi --- Send in a voice message: https://anchor.fm/digitalmarketingfastlane/message

Gaetano DiNardi returns for this week's Demand Gen Live. We tackled the following topics: The brand halo effect, when to trust your gut instead of your data, and why you should develop content in-house. We hosted a 45 minute live Q&A following the previous topics. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube.

On last night's Demand Gen Live, Megan Bowen (CCO, Refine Labs) joined Chris Walker (CEO, Refine Labs) in Gaetano DiNardi's place. Over 50 marketers and sales folks joined the call and participated in a live Q&A. We covered: why brand marketing lowers CAC, what needs to change from a marketing and CX perspective with enterprise deals, should content marketing be tied to a revenue goal, dealing with a CEO who doesn't understand marketing, and what the best answer is to: "if your marketing budget was reduced by 50%, what marketing channels would you execute on and why?" For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube.

In this episode we talk to Gaetano DiNardi, Director of Demand Generation at Nextiva. If you like this episode, you'll probably also love: Gaetano DiNardi Explains How to Skyrocket Organic Traffic in 5 Steps Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

On this week's Demand Gen Live, Chris Walker and Gaetano DiNardi jammed on...how to know if it is your campaign that is failing or your messaging, when attribution can't connect the dots, company profiles on LinkedIn, and key metrics to include in your reports to the board. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube.

In this episode we talk to Gaetano DiNardi, Director of Demand Generation at Nextiva. You can connect with Gaetano DiNardi on Twitter You can subscribe to his new podcast #NewPodcast: Musicians in Tech Directive drives search marketing results for software companies around the world, but you'll feel like their only client. Get a custom proposal at directiveconsulting.com Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify. Tired of just hearing our voices? Now you can watch every episode of B2B Growth on YouTube.

On the 11th installment of Demand Gen Live, Chris Walker and Gaetano DiNardi do another live teardown - this time analyzing a company's LinkedIn Ads. Chris shares what he would do differently if he was running them, and gives guidance for others who are looking to push content through paid social channels. As always, we hosted a live Q&A and answered product and SEO related questions. Chris and Gaetano chose one company they see doing demand gen particularly well and dove into the details, as well as with a company whose demand gen might be lacking. Subscribe to Our Channel Here https://www.youtube.com/channel/UC0K09cBbbyOJm-LGKl59Ybg?view_as=subscriber?sub_confirmation=1

In this episode, Gaetano Dinardi, Director of Demand Gen at Nextiva, answers why the SDR role is not entry level and why sales reps need to start to think like marketers to be successful.1. How to create a personal brand that can be leveraged to sell more?2. Why it's important to become a friend to the prospect first?3. What skills does it take to be successful in sales that your leader would never tell you?Music Credit: Gaetano Dinardi Gaetano Dinardi: https://officialgaetano.com/about/Nextiva: https://www.nextiva.com/products/cloud-pbx.htmlSupport the show (https://www.patreon.com/AbuvegroundLLC?fan_landing=true)

Chris Walker and Gaetano DiNardi break down the different elements of the SiriusDecisions Demand Waterfall. They go into depth and answer live questions about third-party content syndication and SEO.

This week's interview is with Gaetano DiNardi, the Director of Demand Generation at Nextiva – a tech company that was recently voted in the top 100 companies to work for by Glassdoor. Gaetano had an unorthodox route into marketing, starting out as a musician and music producer before transitioning into roles as an SEO Manager at Pipedrive, VP of Marketing at Sales Hacker, and Growth Marketing at Outreach. In this interview we discuss demand gen without the big budget. How you need a marketing flywheel of content, distribution, and promotion all executed through strategic, free channels. We also dive into what metrics to analyse to make sure your leads are high quality, and there's much more marketing insight dotted around in the conversation.

Your content will work better when you stop thinking about how it somehow leads someone into a sales funnel to buy your product. Straight up. Chris Walker and Gaetano DiNardi dive into content strategy on this week’s episode of Demand Gen Live.

The first ever installment of Demand Gen Live. Chris Walker and Gaetano DiNardi discuss demand generation vs. lead generation, revenue quotas, and other metrics to measure demand gen performance.

Gaetano DiNardi is the Director of Demand Generation at Nextiva and has a track record of success working with brands like Major League Baseball, Pipedrive, Sales Hacker and Outreach.io. Outside of marketing, Gaetano is an accomplished music producer and songwriter - he’s worked with major artists like Fat Joe, Shaggy and loves making music to stay turbocharged. Discover how to attract customers, and 7 marketing strategies to dominate in business and get clients on demand. Gaetano is the Director of Demand Generation at Nextiva. Learn more about their cloud phone systems - https://www.nextiva.com/products/cloud-phone-system.html LinkedIn: https://www.linkedin.com/in/officialg/ Leave a Review & Subscribe To The Podcast Now: https://podcasts.apple.com/us/podcast/entrepreneurs-tribe-podcast/id1488593008

Some of the best tactics are the hardest to measure. But that doesn't mean you should neglect them. Gaetano DiNardi, head of demand generation at Nextiva, explains how he's determined the ROI of tactics like top-of-the-funnel blog posts, longtail keyword targeting, brand awareness and more.

In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Gaetano DiNardi, Director of Demand Generation for VoIP phone service provider Nextiva. Gaetano discusses the shift from old-school lead generation into the kind of role he plays as a growth marketer and why this change is vital for brands. You’ll learn:   Traditional lead generation isn’t as useful as it once was. In its place, growth marketing helps you cultivate a trusted brand to bring prospects to you. Because of modern buyer behavior, owning your brand in search is the most important marketing investment you can make. Despite its trending popularity, account-based marketing isn’t right for every brand or product.    

In this episode of the #NewPodcast series, we share a part of the very first episode of Musicians in Tech podcast with Gaetano DiNardi & Jay Alexander. Check out the new show in your favorite podcast player: Apple Podcasts Spotify Stitcher Google Podcasts

Once upon a time LinkedIn was a very different place than it is now. It used to be that you kept your network small and tight knit, and it was treated more as a ‘connect & pitch’ platform. But Gaetano DiNardi is here to tell you that LinkedIn has transformed into more of a broadcasting platform these days, where you use it to amplify your content. To use LinkedIn strategically and successfully, your end goal should be to have a personal brand that is so big and respected that when you start promoting content or putting stuff out there, you’ll get the engagement and support that you need from your network that you’ve built. And that’s why it pays off to play the long game with LinkedIn.

In this episode of the #NewPodcast series, we share a part of the very first episode of The Next Level Podcast with Nextiva. Check out the new show in your favorite podcast player: Apple Podcasts Spotify Stitcher Google Play

Demand Generation is one of those words that sales and marketing love to use but often don't really understand. Gaetano takes time away from working on his tan in Miami and joins us in the surf and sales studio and breaks it all down for us. He also gives us amazing feedback of what it means to be a remote leader and how to communicate effectively with remote employees In this episode you will hear about: Conversion Rate Optimization How outbound sales and demand generation can work together Perfecting the feedback loop in a remote working environment The value of over-communicating in written form

Have you ever wondered what the CEO of Goldman Sachs does in his free time? He’s actually a part-time DJ and music producer. And he’s not the only one. Hundreds of professionals are pursuing music and other creative outlets in their spare time. That’s why Gaetano DiNardi and Jay Alexander wanted to start this podcast. On Musicians In Tech, we’re bridging the gap into both worlds.  We’re not feeling the same old B2B nonsense anymore. We want to bring creative inspiration into the tech world, and allow unique people to our world to share their stories. We’re talking about how to connect the dots and identify people who are doing incredible things in their careers while also creating art. Want to connect with Gaetano and Jay to collaborate? Email them at musiciansintech@gmail.com or connect with them on LinkedIn.

In this episode, I get to speak with Gaetano Dinardi. He started his career as a singer, then writing songs, and finally producing music with big names. He's also a digital marketing leader and brings a very unique blend of raw talent passion to music, merge with business experience to a crossroads. I got connect with him through our Mutual friend Mike Shaw of SpotAGuest.com. Gaetano relives his journey with us and reveals some fundamentals around how he used SEO and SEM through creating authentic and heart felt content around his music. Gaetano can be reached through his website: https://officialgaetano.com and the many social media platforms. Enjoy the episode! --- Send in a voice message: https://anchor.fm/hacksandhobbies/message Support this podcast: https://anchor.fm/hacksandhobbies/support

We all know about the importance of ranking well on Google. A potential customer goes onto the trusted search engine to find a solution to their problem… and you want the honor of being that solution for them. So what do you do?  You build an effective SEO plan for your content to drive more traffic to your site. Welcome to Gaetano DiNardi's world over at Nextiva where he's the director of demand generation for the Arizona-based cloud communications company. Gaetano is a seasoned professional when it comes to ranking well on Google; in fact, his 4-part framework helped him outrank Wikipedia.  That's why we were so pumped when he sat down with us to walk us through his trusted framework. Following these four steps can help any company improve the flow of organic traffic to their site. 

Are your LinkedIn posts not getting engagement? Is the LinkedIn organic algorithm not working in your favor? Tune in to hear Eric Siu introduce Gaetano DiNardi to guide you through a step-by-step guide to get more engagement on LinkedIn. You'll learn how to use the organic posting feature to build an audience on LinkedIn and get more engagement through posting controversial content. Click here to watch the full YouTube video  Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

Gaetano DiNardi, Director of Demand Generation at Nextiva, joins me on this episode.

We all know about the importance of ranking well on Google. A potential customer goes onto the trusted search engine to find a solution to their problem… and you want the honor of being that solution for them. So what do you do? You build an effective SEO plan for your content to drive more traffic to your site. Welcome to Gaetano DiNardi's world over at Nextiva where he's the director of demand generation for the Arizona-based cloud communications company. Gaetano is a seasoned professional when it comes to ranking well on Google; in fact, his 4-part framework helped him outrank Wikipedia. That's why we were so pumped when he sat down with us to walk us through his trusted framework. Following these four steps can help any company improve the flow of organic traffic to their site.

In episode #1090, we offer a clip from Eric’s conversation with Yaniv from our Marketing School Live event. Tune in to hear them discuss Yaniv’s method for success. TIME-STAMPED SHOW NOTES: [00:52] Today’s Topic: A Conversation with Yaniv from Nextiva [01:30] Nextiva’s core product is business phone service. [01:50] They have a team of over a thousand people and compete with large companies all over the world. [02:06] They are making over $170 Million in annual revenue. [04:26] Affiliates are a big part of their business. [05:41] It’s a great way to put content out on high-domain-authority sites. [06:08] Being relentless is the thing that made Nextiva the success that it is. [07:50] When hiring, Yaniv focuses on three principles. [07:55] Hire people who are great at what they do. [08:26] Surround yourself with “doers”. [09:12] Don’t hire assholes. [10:02] Disney used to test people before the interview even began. [13:15] Nextiva launches products fairly often. [13:30] People don’t often leverage a LinkedIn takeover: simple video posts from your whole team on the same day. [14:45] Gaetano DiNardi has mastered the art of engaging, viral posts. [15:40] Monthly, Nextiva spends half a million dollars on Ad Words. [16:11] Yaniv encourages the use of exit pop-ups. [19:33] The top complaint most employees have is poor communication. [20:01] So, Nextiva set out to fix that problem. [20:46] They realized people hate emails and reading, so they created a weekly video update. [23:24] The best part of Nextiva’s landing pages are reviews of the company being compared to their competitors. [24:22] Cameo is the best new tool that Yaniv has added to his workflow. [28:32] Yaniv does all his work on his iPad Pro. [30:20] Yaniv gets better at marketing by surrounding himself with other smart marketers. [30:38] He finds LinkedIn to be a great resource for articles and insights. [31:10] That’s it for today! [31:16] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In episode #1090, we offer a clip from Eric's conversation with Yaniv from our Marketing School Live event. Tune in to hear them discuss Yaniv's method for success. TIME-STAMPED SHOW NOTES: [00:52] Today's Topic: A Conversation with Yaniv from Nextiva [01:30] Nextiva's core product is business phone service. [01:50] They have a team of over a thousand people and compete with large companies all over the world. [02:06] They are making over $170 Million in annual revenue. [04:26] Affiliates are a big part of their business. [05:41] It's a great way to put content out on high-domain-authority sites. [06:08] Being relentless is the thing that made Nextiva the success that it is. [07:50] When hiring, Yaniv focuses on three principles. [07:55] Hire people who are great at what they do. [08:26] Surround yourself with “doers”. [09:12] Don't hire assholes. [10:02] Disney used to test people before the interview even began. [13:15] Nextiva launches products fairly often. [13:30] People don't often leverage a LinkedIn takeover: simple video posts from your whole team on the same day. [14:45] Gaetano DiNardi has mastered the art of engaging, viral posts. [15:40] Monthly, Nextiva spends half a million dollars on Ad Words. [16:11] Yaniv encourages the use of exit pop-ups. [19:33] The top complaint most employees have is poor communication. [20:01] So, Nextiva set out to fix that problem. [20:46] They realized people hate emails and reading, so they created a weekly video update. [23:24] The best part of Nextiva's landing pages are reviews of the company being compared to their competitors. [24:22] Cameo is the best new tool that Yaniv has added to his workflow. [28:32] Yaniv does all his work on his iPad Pro. [30:20] Yaniv gets better at marketing by surrounding himself with other smart marketers. [30:38] He finds LinkedIn to be a great resource for articles and insights. [31:10] That's it for today! [31:16] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Break Your Routine, Testing, and Specialization with Gaetano DiNardi This week Gaetano DiNardi joins me on the podcast.  This episode has a couple of guys with NY roots, so don't listen to it with the kids in the car. We cover a lot of ground in this podcast, including testing, what works, pushing boundaries, and getting out of your comfort zone.  I hope you enjoy the conversation as much as I did. Questions Addressed Why is it important to break your routine? What are some mistakes early-stage companies make? What's wrong with generalization? What is the risk of CEO intuition? What can we learn from the HBR Milkshake Story? How does Storytelling play into Sales & Marketing? What are some common mistakes sales orgs make when they pitch you? How does the creative process apply to business? Key Takeaways Break your routine - Business, personal, step out of your comfort zone Getting comfortable asking for help Bande  a paisa Early-stage mistakes - Product messaging fit Product channel fit Specialize - No generalists Scope creep is real. Risk of CEO intuition - Bias is real Connect the gaps between real-world and CEO visionary world. "Jobs to be Done" Framework Milkshake example - keep their car clean Drill deep into the problem There is always a deeper reason why Get to the root of the problem Know what your customer cares about Start at the end Future state Transition The story does not need to be long & drawn out Allow visualization Four Parts - Beginning, Gap, Future State, & End Symptoms are not actual problems - Know the difference  Marketing automation does not work for sales Good methods… Show me you know me Skip the BS Get back to blocking and tackling, do the work. The creative process in business. Start with a formula Question based Know the bars, verse, and tempo Show Links Nextiva Gaetano - LinkedIn Gaetano - Twitter Gaetano's Website Call To Action How will you challenge the status quo and break your routine?  Let Us Know. Thank You  Thank you for rating and reviewing the podcast via iTunes, Google Play, or your favorite podcast platform.  Ratings & reviews help others discover the podcast - thank you for helping us get our message out to the community. Please send listener questions and feedback to hello@catalystsale.com or contact us directly on twitter, facebook or LinkedIn. Catalyst Sale Service Offerings Growth Acceleration - Plateau Breakthrough Product Market Fit Demystifying Sales - Sales for Non-Sales Professionals ---------------------- Subscribe to the Catalyst Sale Podcast Subscribe via iTunes Subscribe via Google Play Catalyst Sale In every business, in every opportunity, there is someone who can help you navigate the internal challenges and close the deal.  There is a Catalyst.  We integrate process (Catalyst Sale Process), technology and people, with the purpose of accelerating revenue. Our thoughtful approach minimizes false starts that are common in emerging markets and high-growth environments. We continue to evolve our practice based on customer needs and emerging technology. We care about a thinking process that enables results versus a process that tells people what to do.  Sales is a Thinking Process.

LinkedIn is the place to be if you're in the B2B space. The problem is that LinkedIn is often a cesspool of spammy sales posts or congratulatory posts for a job well done. How do you utilize LinkedIn to grow your company's brand so it stays top-of-mind to your potential buyers? Gaetano DiNardi, Director of Demand Generation at Nextiva, has figured out a way to build a following and get hundreds and thousands of impressions on his posts. In this episode, Gaetano discusses the 5 types of content that have a higher chance of going viral on Linkedin, the best way to structure your LinkedIn post and how to turn the viral content into inbound leads. To get the free show notes, three key actionable takeaways, tweetable quotes and more from this episode go to https://growthmarketing.today/045

This week, Kaya welcomes Gaetano DiNardi, Director of Demand Generation at Nextiva on to the show to talk about SEO tactics and content strategy.

Gaetano DiNardi got his start in the music business producing tracks for the likes of Fat Joe, Shaggy, and more.His first marketing gig was with Mike King of iPullRank. From there, it was on to SEO at Pipedrive and marketing lead at Sales Hacker before they were acquired by Outreach.Post acquisition, Gaetano left to join Nextiva as Director of Demand Generation, where he applies the same content and SEO playbook he's perfected at each stop.Support the show (https://copyweekly.com/)

Leon Logotheris tells us about his latest adventure and how he was able to incorporate kindness into his world travels. Dr. Bobby Hoffman draws our attention to the contentment of our pets and helps us see what we could learn from them. Gaetano DiNardi explains the importance of making time for hobbies. Gina James and Lisa talk about some trending topics and have a good laugh. Rod Gustafson tells us all about what's currently in theaters and makes some Oscars predictions.

SEO, advertising, copywriting, analytics... All things we want to master as marketers. But one of the least talked about skills that marketing leaders have to learn is how to hire and develop a high performing team. During your career (if you choose to manage people), you'll hire people who work out and people who don't. You'll coach people who keep growing and others who hit plateaus. And over time, you'll improve your ability to spot talent, even if someone is early in their career. This is one of my favorite topics that Gaetano DiNardi and I dive into on this episode of Demand Gen Chat. Gaetano is the Director of Demand Generation at Nextiva. He was previously VP of Marketing at Sales Hacker, where he lead the marketing team up to an acquisition. Stay tuned til the end to hear how Gaetano creates LinkedIn posts that have done over 140,000 views.

In this episode we talk to Gaetano DiNardi, Director of DemandGen at Nextiva. Click here to connect with this guest on LinkedIn.

This is a special episode of Experts in a few ways. For one, Gaetano shares for the first time how SEO played a role in the just announced acquisition of Salehacker. And we get really into the details on his growth strategy that exploded their traffic 426% in 16 months. Second – this was an experimental […] The post 098: How Saleshacker Grew 426% & Used SEO To Get Acquired w/Gaetano DiNardi appeared first on Evolving SEO.

In this episode we talk to Gaetano DiNardi, VP of Marketing at Sales Hacker. Click here to connect with this guest on LinkedIn.

Top trends are something that anybody can put out there but they are not always right or interesting but that's not the case with Gaetano, VP of marketing at SalesHacker. Gaetano wrote a guest post on the InsideSales.com blog and he killed it. He outlined some of the top trends for 2018 and if you haven't seen it, you need to as it will help you prepare for 2018. Links and Resources Mentioned in This Episode: Gaetano LinkedIn Top Trends Blog Post State of Sales Infographic In This Episode You'll Learn: What trends you must be watching in 2018 What trends you should prioritize to make you stand out in the crowd How you can take these trends and put them into action

In this episode we talk to Gaetano DiNardi, VP Marketing at Sales Hacker.

Does your content stand out in a crowd?  Or is it lost in a sea of sameness despite implementing an employee advocacy program.  It isn't enough to put the content out there in the hopes that people will find it.  You have to deliver the right content in the right way in order to get noticed.  This is the expertise of Gaetano DiNardi, VP of Marketing at Sales Hacker.  Caetano is a musician turned SEO and Content Marketing expert.  His background as a musician combined with his technical marketing acumen creates a unique hybrid of creative and analytical skills that we were luck enough to tap into in this interview.

What’s working in sales is changing and disrupting how companies interact with customers. Gaetano DiNardi shares his insights about the disruptive changes in sales and how to pivot to profit. We discuss why sales can’t be an entry-level position, why it’s about your story, and working on your personal brand. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Selling Disruption Show Community today: sellingdisruptionshow.com Selling Disruption Show Facebook Selling Disruption Show LinkedIn

What's working in sales is changing and disrupting how companies interact with customers. Gaetano DiNardi shares his insights about the disruptive changes in sales and how to pivot to profit. We discuss why sales can't be an entry-level position, why it's about your story, and working on your personal brand. Love the show? Subscribe, rate, review, […]

Today we sat down with Gaetano DiNardi, a great singer, songwriter, and producer from New York City. He also happens to be an expert digital marketer! Gaetano has worked on records with artists like Ryan Leslie, Fat Joe, and Shaggy. He also has two EPs of his own - "Fade Away" and "Acoustix.” He shared some great insight with us. Check out Gaetano at: http://officialgaetano.com http://twitter.com/gaetanonyc http://instagram.com/officialgaetano Visit us at: http://InterludeManagement.com/Podcast @MBLPodcast Questions, comments and thoughts: Podcast@InterludeManagement.com