Podcast appearances and mentions of gaetano dinardi

Learn how to use AI to answer the marketing questions that actually matter. Join our free live Masterclass → https://www.passetto.com/ai-marketing-kpi-masterclassShowing up in AI search isn't a ranking game. It's a category-level eligibility problem.In this episode, Carolyn and Amber sit down with Gaetano DiNardi, the GOAT of SEO, to break down what actually gets a brand recommended by an LLM: entity association, AKA the model's pre-existing, trained-in belief that you belong in a category. It takes months, sometimes years, to build. No schema markup or "LLMs.txt" trick shortcuts it.Then they go after the citation obsession running the GEO conversation. Gaetano has clients getting cited constantly and still not getting recommended, because a citation and a recommendation aren't the same thing.Topics covered:Why GEO is a category eligibility problem, not an SEO ranking problemWhat "entity association" is, how long it realistically takes to build, and why some brands shouldn't even try yetThe citation myth: why getting cited everywhere doesn't mean getting recommended, and why the "95% third-party" stat is misleadingWhat it actually takes to get recommended by name when a buyer asks an AI tool for a shortlistWhy top-of-funnel content is dying on owned domains and moving to "rented land" (YouTube, LinkedIn, Substack)Who should prioritize SEO/GEO right now, and who's still too early to botherSkip to 47:00 to watch a live walkthrough: Gaetano reverse-engineers a ChatGPT recommendation in real time, asking it directly how it landed on an answer and which sources it actually pulled from.-----------------------------------------------------Measure marketing beyond leads and last-touch attribution.Passetto unifies CRM and marketing data into one clean, governed model, to finally help marketing leaders measure the KPIs they actually need.See how marketing influences pipeline, how marketing changes win rates and deal size, which programs are actually working, and where to invest next. Then query it all through AI, on demand.

Ross welcomes Gaetano DiNardi, growth advisor and B2B SaaS strategist, to unpack the brutal questions CEOs are suddenly firing at their SEO teams in the AI era: traffic is flat or down, attribution is messy, LLM dashboards look scary, and everyone wants to know if SEO is still “working.” They dig into why traffic is no longer the primary health metric, how AI Overviews and LLMs are breaking the old “rank → CTR → traffic → leads → revenue” equation, and why CMOs should obsess less over sessions and more over demo requests, pipeline, deal size, and overall organic channel performance. Gaetano shares how he's reframing SEO for mid-market B2B SaaS: shifting from decaying top-of-funnel content to bottom-of-funnel “money pages,” optimizing for LLM citations and “money prompts,” and using concepts like “crash-the-party” comparison pages to win high-intent demand across both Google and AI platforms. They also break down why LLM prompt tracking is the new rank tracking (with all the same pitfalls), how AI platform traffic actually converts compared to Google, what “dark funnel SEO” looks like in practice, and why Gaetano thinks classic TOFU SEO might effectively go to zero while brand, data studies, and opinionated thought leadership pick up the slack. Show Notes0:08 – Gaetano returns & why last year's SEO playbook no longer works1:17 – CEOs' top question: “Traffic is down… is SEO still working?”2:17 – Why B2B SaaS is feeling the decline hardest3:16 – The old rank → CTR → traffic → revenue model is broken5:46 – Top-of-funnel content is collapsing (and why TOFU is “dead-ish”)6:13 – The shift to bottom-funnel: BOFU keywords, low volume, high intent7:11 – Flat traffic + rising revenue: the new SEO success story8:01 – What LLMs cite: comparisons, “best X” lists, crash-the-party pages8:38 – Crash-the-party SEO explained in 15 seconds13:21 – LLM prompt dashboards are misleading your executives15:53 – Branded vs. non-branded LLM prompts: why you MUST separate them18:06 – Build a tight list of “money prompts,” not 500 random ones20:06 – Why AI platforms show higher conversion rates than Google22:10 – Dark-funnel behavior: LLM → Google → homepage → convert 24:08 – Google leads have FAR larger deal sizes than AI leads27:35 – SEO attribution is officially “cooked” in the AI era29:27 – Traffic flat, pipeline up 3×: examples from real clients31:25 – Use top-10 stability to prove AI Overviews stole your clicks34:47 – Search is becoming BOFU-first — what that means35:34 – LLM citations as the new leading indicator for SEO39:00 – Exploding topics = more LLM citations due to low consensus41:22 – Engagement validates information gain (why POV content wins)47:20 – What happens to TOFU SEO? (Short answer: it shrinks massively) 48:49 – Why TOFU may survive only for authority, clustering, and links  Gaetano on LinkedIn: https://www.linkedin.com/in/officialg/ Tough Questions CEOs Are Asking About AI SEO: https://docs.google.com/document/d/1T_IQXUCXBQtFcLekVFwqv23y8ViuRFJKBIRtn4wcImQ/edit?usp=sharing Does traffic from AI platforms convert “better” than Google search traffic?: https://marketingadvice.substack.com/p/869517ce-4629-429f-addd-518d9342cdff CMOs are frantically asking “what's our Reddit strategy?: https://marketingadvice.substack.com/p/cmos-are-frantically-asking-whats LLM prompt tracking is the new rank tracking: https://www.linkedin.com/posts/officialg_llm-prompt-monitoring-is-quickly-becoming-activity-737 7069814458097664-KLyi/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAj OemoBsmGgXOOcFpcwGVG1B7IlDCvf8io Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

SEO used to be the ultimate growth lever—offering massive “free” traffic to marketers who could outsmart the algorithm. But in 2025, it's a different game.In this episode, I'm joined by Gaetano DiNardi—an SEO strategist with deep experience across B2B SaaS—to unpack how AI is reshaping the search landscape.We discuss: The SEO playbook for 2025 How zero-click search is impacting real-world traffic Why brand is actually a competitive moat for SEO How to appear in AI search previews and LLM recommendations When a startup should consider SEO How to optimize content for the top, middle, and bottom of the funnelWhether you're running SEO for an enterprise brand or figuring out your growth strategy as a founder, this conversation will help you recalibrate your approach to search in the age of AI.About Today's Guest Gaetano DiNardi is an SEO expert and principal consultant at Marketing Advice.He's spent over a decade in B2B marketing, helping 50+ SaaS companies drive growth and demand. He's battled in some of the most competitive trenches out there—categories like identity theft, business VoIP, employee monitoring, insider threat detection, LMS software, and more.You can find him sharing lessons from the field on LinkedIn and Substack.Key Topics[00:00] - Introduction[01:24] - Evolution of search over the past 10 years[04:09] - Impact of brand on rankings[05:36] - Did SEO degrade search quality?[11:30] - Impact of zero-click results[20:28] - How to get recommended in AI preview[34:15] - When should a startup focus on SEO?[41:39] - SEO for TOFU, MOFU, and BOFU Resource LinksMarketing AdviceMarketing Advice SubstackScrunch AI - Brand monitoring for AI searchWhat is Brand Authority and How Is It Calculated? - Moz Learn MoreVisit the RevOps FM Substack for our weekly newsletter: Newsletter

Gaetano DiNardi is the Growth Advisor for 10 B2B startups. Something you may not know about him is that he spent 5 years as a music producer & songwriter in NYC. I first learned about Gaetano back in 2020 when he was doing Demand Gen Live sessions with Chris Walker. What I love about his content on LinkedIn is that it's not fluffy and he's honestly trying to be helpful. We cover: Gaetano's past life as a music producer and songwriter; The MaaS Method (Marketing as a System) has 10 steps, or 3 parts. What do you think early stage startups should focus on out of these 3 parts; Define lead gen vs. demand gen and pitfalls you see with lead gen strategies; Advice for early stage startups that are prioritizing SEO as part of their content strategy; AMA: Gaetano asks me his burning question. Find Gaetano on LinkedIn: www.linkedin.com/in/officialg His website: https://officialgaetano.com Link to the LI posts I mentioned in this episode: This post and This post For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show! And whenever you're ready, there are 3 ways I can help you: 1. fractional head of marketing for early stage startups >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ 2. sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcast.furmanovmarketing.com⁠⁠⁠⁠⁠⁠ 3. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠sign up to get my monthly early stage startup marketing newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where I'm sharing playbooks and insights and cracking some jokes You can also find me hanging out on LinkedIn, definitely say hello and tell me what you're building >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov --- Send in a voice message: https://podcasters.spotify.com/pod/show/anna-furmanov/message

How do you build an SEO strategy from scratch? How should SEO differ for specific business models?  Wix's Mordy Oberstein and Crystal Carter are joined by SEO growth specialist Gaetano DiNardi to teach you how to build an SEO strategy from the ground up… using an actual case as a reference. Get hands-on as we explore how Gaetano built his client an SEO strategy from scratch.   Also stopping by is messaging strategist Diane Wiredu to discuss ways to articulate brand messaging that actually resonates with your audience effectively.  Gather your finest ingredients, as this week we're giving you the recipe to make SEO from scratch right here on the SERP's Up SEO Podcast! Key Segments [00:02:13] What's On This Episode of SERP's Up? [00:04:11] Focus Topic of the Week: SEO From Scratch [00:04:39] Focus Topic Guest: Gaetano DiNardi [00:29:55] The Great Beyond w/ Diane Wiredu [00:43:03] Snappy News [00:48:24] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Gaetano DiNardi Diane Wiredu Lily Ugbaja Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube Lion Words News: Google Structured Data Carousels Beta Documentation Added Early Signs: Google Search Ranking Update On February 28 & 29th Glenn Gabe showing rank volatility examples New Google structured data carousels (beta)

Gaetano DiNardi, Growth Advisor for Cognism, Wagepoint, and more, shares his value-based content strategy. Download the free powerups cheatsheet: https://marketingpowerups.com/055

Cognism's growth advisor Gaetano DiNardi interviews growth hacker and software engineer, Joshua Giardino about first party vs third party data, the cool things you can do with highly accurate contact data - and what the future of marketing and sales might look like with AI

Cognism's Growth Advisor, Gaetano DiNardi speaks to Andrei Zinkevich, co-founder of Fullfunnel.io about how he is thinking about demand creation and capture. Plus how to drive alignment between departments for maximum impact.

Growth advisor, Gaetano DiNardi speaks to Sam Kuehnle, Vice President of Marketing at Loxo about his experiences growing in a new category. How do you create demand and educate a market that hasn't experienced a product like this before?

Growth advisor, Gaetano DiNardi interviews Sr Director Global Growth Marketing at Reachdesk, Amber Bogie about how we should be responding to buyer behaviour. Meeting buyer where they are, not where it's convenient for marketers.And yes please, whenever we are combining footage/briefing snippets it will be the episode too - then just give me a shout when you need a title and description and I can provide.

Senior Content Marketer at Ahrefs, Si Quan joins Cognism's Growth Advisor, Gaetano DiNardi to chat all things content. Specifically, how can you use product-led and bottom of funnel content to reach the new age of buyer? Listen to find out.

The iconic duo of Chris Walker and Gaetano DiNardi is back together to review the current state of capturing demand and answer audience questions live. During this episode, they cover: -A review of different intent types and offers -What's new or has changed in the capture demand channels -Common missteps in capturing demand -How Google Search, SEO, affiliates, and review sites fit into this conversation  Key Takeaways: -Generating a lead is not the same as capturing demand. Demand capture requires clear intent to purchase. -Low intent offers should be treated differently from declared intent offers in marketing campaigns. -Companies often confuse lead generation with demand capture and overinvest in lead generation efforts. -Proper measurement and alignment of strategy are crucial for effective demand capture. -SEO is becoming more challenging in B2B, and companies need to focus on capturing actual buying intent. -Paid search requires careful targeting and understanding of search intent to be effective. -Review sites and affiliates can be valuable for demand capture, but companies should also focus on building their own first-party reviews and content. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm

Cognism Growth Adviser, Gaetano DiNardi is joined by Head of Growth at Workvivo, Barry Nyhan to discuss the buyer journey. Specifically, how the traditional AIDA model is no longer reflective of how modern buyers actually behave.

Senior Content Marketer at Ahrefs, Si Quan joins Cognism's Growth Advisor, Gaetano DiNardi to chat all things content. Specifically, how can you use product-led and bottom of funnel content to reach the new age of buyer? Listen to find out.

Cognism's Growth Advisor and SEO expert, Gaetano DiNardi speaks to Co-founder of Easy Mode, Obaid Durrani about how to go about getting integrating narrative driven content with optimising for search.

VP of Marketing at Cognism, Liam Bartholomew speaks to SEO guru, Gaetano DiNardi about how he helped Cognism to upgrade SEO using the Money Keywords Strategy.

Cognism's growth adviser, Gaetano DiNardi is joined by VP of Marketing at HYCU, Pete Lorenco to talk all things buyer intent. If declared intent trumps assumed intent, why aren't we all optimising for declared intent?

In this episode of The SaaS SEO Show, we've interviewed Gaetano DiNardi, Growth Advisor, and discussed the brand impact on organic search, SGE, and more.************************Timestamps: (01:42) - Who is Gaetano DiNardi? (02:36) - Gaetano's background. (06:30) - Gaetano's learnings. (08:57) - Brand importance to organic search. (12:08) - Why B2B SaaS SEO is challenging? (15:19) - Gaetano's thoughts on Google updates and SGE. (19:25) - Brand SEO importance. (24:11) - Gaetano's advice regarding changes in search. (28:46) - Problem identification chart for SEO. (33:18) - How to convert organic traffic into leads? (38:10) - What can SaaS companies do to stand up? (42:00) - Learn more about Sam and Ahrefs and get in touch. (42:31) - Outro ************************Useful Links:Website: https://officialgaetano.com/Gaetano on Twitter: https://twitter.com/gaetano_nyc************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is sponsored by Ahrefs.Visit https://ahrefs.com/awt and sign up for free!

Cognism Growth Adviser, Gaetano DiNardi is joined by Head of Growth at Workvivo, Barry Nyhan to discuss the buyer journey. Specifically, how the traditional AIDA model is no longer reflective of how modern buyers actually behave.

Cognism's growth advisor, Gaetano DiNardi speaks to Alina Benny, Head of Content and SEO at Aura about all things content and SEO. Specifically, how to use content as a mechanism to drive more declared intent.

Click here to try Databox free, or learn more.Gaetano DiNardi shares what many companies get wrong when they analyze website performance and traffic, and steps you can take to better know and serve your visitors.Gaetano is a growth advisor to top B2B companies like Gong, Cognism, Workvivo, Aura, Pipedrive, Nextiva. He has 8+ years of demand gen leadership for high-growth SaaS companies, with expertise in optimizing websites and scaling organic growth machines. He's also a musician, writer, and entrepreneur and has been published on HBR, Fast Company, NASDAQ, HubSpot, and more.

Diary of a first time CMO author, Alice de Courcy is joined by marketing whizz, Gaetano Dinardi to discuss some burning questions surrounding Alice's highly anticipated CMO diary launch. Breaking down her three biggest takeaways from the diary.- Building a CMO mindsetHow to scale a team from 3-39 How I built a demand gen strategy that scaled past $50m+ ARR

This week, Alice de Courcy, CMO @Cognism is joined by Gaetano DiNardi, Growth Advisor @Cognism to talk about the problems with assumed intent and how to grow declared intent. In this episode, Alice and Gaetano discuss what is declared intent, benefits of ungating your content, marketing predictions for 2023 and more.

In this Best of 2022 episode, Benji talks to Gaetano DiNardi, the VP of Growth at Aura.Discussed in this episode:The 5 distinct Marketing units for optimal business performanceDemand capture vs. demand creatorHow to better measure your marketing efforts

Show Notes:00:07: Welcome, Gaetano DiNardi, Growth Advisor and Fractional VP1:24: The relationship between SEO and Growth Marketing2:05: How search can create demand4:30: Is inbound marketing still relevant?5:26: Determining the pace of content quantity (Aura case study)8:29: How Gaetano convinced executives to invest in content10:43: The ideal freelance team structure15:38: Why promising too much content is problematic17:38: Ranking expectations, how to prioritize content20:52: Aura's unique content strategy, how to identify winning topics23:34: Topic research — how to uncover business potential29:24: How video makes an impact and how to budget for it39:39: Examples of “Pain Point SEO”45:35: How to think about link building within a startup54:40: Gaetano's final tips, tactics, and recommendationsShow Links:Learn More About Gaetano DiNardiFollow Gaetano on LinkedInListen to Gaetano on SoundCloudFollow Ross on TwitterSend us an email

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnelOn-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-cFull-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newslJoin our community for B2B marketers - The Trenches: https://sendfox.com/trenchesUpcoming events: https://lu.ma/fullfunnel/eventsFull-Funnel Marketing Content Hub: https://fullfunnel.io/blog.I sat down with Gaetano Nino DiNardi to cover Modern B2B demand gen. We're going to cover:- How to run demand gen in 2023, and what you'd stop doing- Content distribution and awareness strategies to grab attention and create awareness among target accounts- The structure of a modern B2B demand gen teamOUTDATED ABM AND DEMAND GEN TACTICS:- Upload a wish list of 500+ accounts to 6sense and target with display ads- Send gifts in direct mail swag to cold contacts without any personalization to book a call- Webinars to pitch the product and follow up after- Gated ebooks with further sales follow-up- Track clicks and transfer the accounts who clicked the ads to automated multistep LinkedIn and email outreach cadence- Posting corporate press releases about money raised, awards, and hiring opportunities without content that educates and helps buyersMODERN B2B DEMAND GEN- Create demand and awareness via proactive thought leadership.- Launch 1:few partnership webinars and market research with niche associations or communities- Create personalized content hubs for buyer's enablement and further nurturing- Content co-creation with target accounts- Interview target accounts on your podcast- Target accounts with the top-performing content to boost awareness- Retarget accounts with detailed case studies/use cases to identify engaged accounts for nurturing and demand capturing- Well-researched guest posts on the blogs/newsletters/communities your target accounts are following- Blog posts focused on solving specific challenges/answering questions your buyers have instead of generic writing for a high-volume keyword- Proactive content distribution- Niche-focused events to boost awareness and establish relationship- Collaboration with thought leaders- Newsletter that covers a specific topic in-depth instead of pitches and corporate press releasesMODERN ABM- Narrow ICP including account qualification and segmentation criteria- Marketing message tailored to ICP- Leveraging intent data to identify engaged accounts from demand gen programs- In-depth account research to personalize the value prop of your product and highly personalized campaigns- Connecting and engaging with the buying committee of target accounts on social- Expansion and deal acceleration campaigns aside from net new revenue- Non-sales touches and social selling for account activation- Direct mail swags for engaged accounts as a part of relationship & nurturing processesB2B demand gen and ABM are not siloed programs. They'd be run in parallel as a part of a full-funnel marketing strategy.The goal of demand generation - creating awareness and demand in a target market.The goal of ABM - warming up and activating engaged accounts produced by the demand gen program.Gaetano Nino DiNardi on Linkedin: https://www.linkedin.com/in/ACoAAAjOemoBsmGgXOOcFpcwGVG1B7IlDCvf8io

In this episode, Benji talks to Gaetano DiNardi, the VP of Growth at Aura. Discussed in this episode: The 5 distinct Marketing units for optimal business performance Demand capture vs. demand creator How to better measure your marketing efforts

Gaetano DiNardi is a proven Growth Marketing leader, expert, and teacher. Former VP Marketing at Sales Hacker, VP Growth at Aura, Head of Growth and Demand Gen at Nextiva. Co-host of Demand Gen Live with Chris Walker for many moons. He is also a Growth advisor to startups. Gaetano dons B2B SaaS buyers' flip flops to share buying preferences for Marketing + Sales: ✅aware of vendors via peers/referrals/WOM/influencers via content/social/communities/podcast, ads (tks to Marketing + Marketing's influence on peers) ✅learn about vendors via peers, website, YouTube (tks to Marketing) then Sales to customize complex product ❌Turn off + tune out: telemarketing, email spam, LinkedIn spam (Sales Development), display ads, YouTube pre-roll, sponsored webinars and gated content (for Sales Development spam)

In this episode, Benji talks to Gaetano DiNardi, the VP of Growth at Aura. Discussed in this episode: The 5 distinct Marketing units for optimal business performance Demand capture vs. demand creator How to better measure your marketing efforts

B2B marketers can learn a lot from the direct-to-consumer industry. For one, there is no sales team in DTC. That means marketing has to get a person from awareness, all the way through the checkout process with no outbound sales to help carry the weight. Because of that, DTC marketing strategy is inherently different. Today, we welcome back DGL legend Gaetano DiNardi, a former B2B marketer who transitioned to B2C marketing at Aura - a digital security company that helps consumers stay safe online. In this episode, Gaetano talks about: Why creative and storytelling are so important in DTC How to win against competitors with deeper pockets and more established brands Partnering with creators His best advice for B2B marketers And more... Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

B2B sales and marketing in all its vagueness, long sales cycles, and shiny vanity matrics can be frustrating. It's not unusual for B2B companies to get stuck between the old strategies and their need to modernize and, consequently, make an even bigger mess.  Why can't things be simple like in B2C marketing? Or can they? Gaetano DiNardi, currently a VP of Growth at Aura, a B2C digital security solution, thinks they can. As a pro who made a name for himself in B2B marketing before jumping ship and swimming towards the less frustrating horizons of B2C, he knows what he is talking about, too!  In this week's episode of Ungated Marketing, Fernando Amaral interviews Gaetano about his experiences in both B2B and B2C, the reasons behind the switch, and his beliefs that B2B needs to take a good hard look at itself if it wants to survive in the modern world and take an example from B2C. Join us as we discuss:  Critical differences in B2B and B2C marketing and sales The withering lifeline of traditional outbound marketing Overoptimization and dying power of SEO  Forums and reviews as the hot new content opportunities What B2B learn from B2C marketing Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.

We started doing Demand Gen Live back in March of 2020 with an audience of 15 people. Two years later, we're still doing Demand Gen Live weekly to an audience of 100+ and many of the original 15 are still showing up weekly. We brought back the OG co-host, Gaetano DiNardi, for episode 100 to talk about SEO vs. Brand. With top Google content becoming more and more about optimization and less about content quality, people are going to communities like Reddit and private groups to get information. So is SEO still an approach you should be considering? Chris and Gaetano weigh in on the 100th episode of Demand Gen Live! Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

For the past three years, Chris and Gaetano have gotten together to discuss the current state of demand generation. It's back for 2022 and in this episode, they are weighing in on the strategies and tactics to help your marketing skyrocket and which ones have a better chance of imploding. Whether you're a fast-paced start-up or an established enterprise brand, this is an episode you don't want to miss. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

Tis the season for resolutions. And if you're looking to get that promotion or seriously level up your marketing in 2022, this episode is a must-listen. We're talking about the 5 tenets (or rules, or pillars, or whatever you want to call it) that every B2B marketing team needs to follow to be successful this year. These are undeniable truths. Listen, implement, and crush your 2022 marketing resolutions. Speaking of resolutions, we made our own this year and that was to bring you a new podcast hosted by the entire Refine Labs Team. It's called The Marketing Movement and we'll share our philosophy on topics ranging from content and creative to growth marketing and leadership—helping you accelerate your growth as a B2B marketer and inspiring you to start your movement. The first 3 episodes are now available on Apple and Spotify! Join us for the first Demand Gen Expert Series of 2022 as we welcome back DGL OG, Gaetano DiNardi to do our yearly State of Demand Gen episode. We'll be recapping what took place in the B2B marketing space in 2021 and make bold predictions for the year to come. Register here and join us Thursday, Jan 6 at 12 PM EST! Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

In this next conversation with Gaetano DiNardi, VP, Growth at Aura, we start the conversation with talking about if there is a separation between professional and personal legacy?You'll quickly find out that Gaetano is building his life around both business, and his love for creating music. Join us in this incredible conversation next!I'm your host for What Is Your Legacy podcast, Galem Girmay.Thank you for taking the time to listen, and if you're enjoying this podcast, I'd love to see your rating and review on Apple.

Show notes:* (3:32) Heard Hot Takes?* (7:12) Have You Heard* (12:20) Growing to $200m annual recurring revenue* (17:12) What kind of people you should hire to build a world-class demand gen team* (22:53) How working as a music producer vaulted Gaetano's marketing career* (31:32) Creating B2B content designed to be consumed rather than solely intellectual* (33:21) What has Gaetano excited for the next few years in the demand gen spaceLinks & Resources: Follow Gaetano on TwitterGaetano's music industry blogRoast My HomepageAuraTraction* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com* Have you joined our private email group yet? Go to https://getheard.substack.com/ and join 300+ other content marketers & entrepreneurs scheming up ideas.

Listen as Russ Macumber of Impressive Digital talks with Gaetano DiNardi, formerly of Nextiva, about his SEO journey and what his key tips and tricks are for any aspiring SEO ninja.

Listen as Russ Macumber of Impressive Digital talks with Gaetano DiNardi, formerly of Nextiva, about his SEO journey and what his key tips and tricks are for any aspiring SEO ninja.

In this episode, Dan Sanchez talks with Gaetano DiNardi who is the former Head of Growth and Demand Gen at Nextiva about the status and future of paid, owned, and earned media for B2B marketing teams. The last ten years have great for paid media, but is it still in its heyday? Are we transitioning to something else or moving away from paid media all together. Find out as Gaetano and Dan wrestle with some hard questions.

On this episode of The Intelligent Inbound® Podcast, Jen chats with Gaetano DiNardi, Head of Growth and Demand Generation at Nextiva, a leader in cloud communications. Gaetano's core specialty is in full funnel demand generation with a focus on new customer acquisition via inbound channels and website optimization Jen and Gaetano discuss: How blogging about his experience in the music industry led him to marketing His hyper-specialized team structure How his team has doubled their MQLs without gating content or webinars to collect leads How affiliate marketing is his team's most successful inbound marketing effort And more!

Subscribe to the Podcast https://sgplabs.com/subscribe - Why will CEOs with social media skills dominate - The biggest objection to that point of view - How to balance the positive and negative aspects of social media - What if you don't want to do social media?

Dark Social consists of the places where B2B buyers are discovering new products where attribution is not available. Places like communities, organic social, groups, content platforms, meetups and internal comms. Why's dark social important to marketers? Because as Chris Walker says, "if you're waiting on intent signals, you're way too late." Dave Gerhardt, now Chief Brand Officer at Drift, joined Chris for a Demand Gen Expert Session to share insights into how to properly allocate resources to Dark Social in an effort to reach buyers where they're discovering new products. MJ Peters, VP of Growth at Refine Labs, is hosting a debate this Thursday (September 9th) at 12pm EDT on whether or not marketers should reintroduce conferences & trade shows into their marketing mix. Gaetano Dinardi, Kyle Lacy, and Nick Bennett will be participating in the debate. Register here for access. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

In this episode of B2B Nation we take a look at the B2B marketing playbook as it existed before the COVID-19 pandemic and ask the question, “Is it time to re-think any of this moving forward?” Our search for a guest who could help us answer that question led us to none other than Gaetano DiNardi, head of growth and demand generation at business communications provider Nextiva. If you're familiar with Gaetano's social media posts, you know he's not afraid to speak his mind and to share thoughts that run counter to the conventional wisdom on B2B marketing. The B2B marketing essentials we re-evaluate in this episode include martech applications, content marketing, influencer marketing, in-person events and more. If you're thinking about how your B2B marketing might change in a post-pandemic world, give this episode a listen. Episode Guide 4:11: Are all of these investments in martech paying off for B2B marketers? 9:20: Is the proliferation of technology and data distracting marketers from the fundamentals? 11:28: What's wrong with a lot of the content marketing strategies being used in B2B today? 16:40: Is there a place for influencer marketing in B2B? 25:50: What will be shaping conversations about B2B marketing in the next 12 months? 27:00: Thoughts on the future of in-person events. 32:27: What is Gaetano DiNardi's favorite marketing tool?

Is Gaetano DiNardi one of the most polarizing professionals in the world of B2B marketing? Some may argue that he is. In this episode of Rep Your Brand, Nick Bennett captures some of the thoughts Gaetano has on capturing and sharing your point of view.As the Head of Growth and Demand Gen at Nextiva, Gaetano is not obsessed with calendars and schedules, it's more about what's happening right now. And that's how he organizes his social media presence.Gaetano talks about how your point of view plays a more vital role than having a strong opinion. On the other hand, he doesn't think people should be too noisy or visible on social channels. He encourages people to have a balance and to post when they want to share something valuable and impactful. That way, one can make a positive impression on followers.In this episode, we also uncover Gaetano's preferences around LinkedIn or Twitter. And we reveal the people who inspired him to become better at what he does.

On this episode we talk about: The role of the growth marketer Tips for making a successful case study Fostering an agile team culture The obsession with low-quality leads Aligning your marketing philosophy Why copying competitors is bad Episode Highlights: 5:23 - Using Case Studies To Get Clients 10:40 - The Role of the Growth Marketer 13:22 - Fostering an Agile Team Culture 23:03 - The Obsession With Low-Quality Leads 26:29 - What's Your Marketing Philosophy? 30:18 - Copying Competitors is Bad Director of Growth Marketing at Nextiva, Gaetano DiNardi DiNardi began his professional career as a lost college graduate who didn't want to do anything in life other than become a platinum superstar music producer. He spent 5 years as a full-time music producer & songwriter in New York, working with artists like Fat Joe, Shaggy, and Ryan Leslie. The grind was brutal but gifted him with a unique competitive advantage in the business world. He realized that musicians & B2B companies have the exact same problems. And without knowing it, he became a self-taught digital marketer.

Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people. It is organized by Funky Marketing. Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing. This episode is a part of the Funky Marketing Top Vices awards, and Gaetano DiNardi is one of those voices. Gaetano began his professional career as a lost college graduate who didn't want to do anything in life other than become a platinum superstar music producer. It was his dream to produce gold records for the biggest artists in the world. He spent 5 years as a full-time music producer & songwriter in New York and worked with artists like Fat Joe, Shaggy, and Ryan Leslie. He loved it (and hated it) at the same time. The grind was brutal but gifted him with a unique competitive advantage in the business world. He realized that musicians & B2B companies have the exact same problems. - Cutting through the noise. - Building a trusted brand. - Developing an engaged audience. - Competing against the industry giants. - Converting leads into paying customers. - Transforming new customers into loyalists. He faced these challenges as a music producer trying to grow my brand. And without knowing it, he became a self-taught digital marketer. Literally, he fell ass backwards into SEO by blogging about his perils in the music industry. Eventually, his blog earned hundreds of thousands of views. His articles were earning free organic traffic because they ranked highly in Google. He built transferable skills and landed his first "real job" at an SEO company. The rest was history. In his first month of doing professional-level SEO, he was working with clients like Major League Baseball, Trojan Condoms and First Response Pregnancy Testing Kits. Just imagine, going from music production to doing marketing for condoms and the female anatomy! His background as a musician combined with my technical marketing acumen creates a unique hybrid of creative & analytical skills - this is the secret sauce that sets him apart from the rest. He has earned results for VC backed startups, popular eCommerce brands, and Fortune 500 behemoths. Today, he's responsible for Demand Generation Marketing at Nextiva, a leader in Cloud Communications. His core specialty is Full-Funnel Demand Gen, with a focus on new customer acquisition via channels like SEO/SEM, Conversion Rate Optimization, Marketing Automation. Find more info about Gaetano and what does he do using the links: https://officialgaetano.com/about/ https://www.linkedin.com/in/officialg/ https://www.nextiva.com/blog/what-is-a-virtual-phone-system.html Find more info about Funky Marketing and Nemanja: https://funkymarketing.net/ https://www.linkedin.com/in/zivkovicnemanja/ Enjoy listening and send us feedback! --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message

After spending 5 years as a full-time music producer & songwriter in New York City working with artists like Fat Joe, Shaggy, and Ryan Leslie, just to name a few, Gaetano began to re-evaluate his career goals. Blending his background as a musician in singing and songwriter with his technical skills in SEO, Gaetano DiNardi The post Ep 41: Gaetano DiNardi – Bringing Tech & Music Together appeared first on Impressive.

In this episode, Gaetano Dinardi, Director of Demand Gen at Nextiva, answers why the SDR role is not entry level and why sales reps need to start to think like marketers to be successful.1. How to create a personal brand that can be leveraged to sell more?2. Why it's important to become a friend to the prospect first?3. What skills does it take to be successful in sales that your leader would never tell you?Music Credit: Gaetano Dinardi Gaetano Dinardi: https://officialgaetano.com/about/Nextiva: https://www.nextiva.com/products/cloud-pbx.htmlSupport the show (https://www.patreon.com/AbuvegroundLLC?fan_landing=true)

We all know about the importance of ranking well on Google. A potential customer goes onto the trusted search engine to find a solution to their problem… and you want the honor of being that solution for them. So what do you do?  You build an effective SEO plan for your content to drive more traffic to your site. Welcome to Gaetano DiNardi's world over at Nextiva where he's the director of demand generation for the Arizona-based cloud communications company. Gaetano is a seasoned professional when it comes to ranking well on Google; in fact, his 4-part framework helped him outrank Wikipedia.  That's why we were so pumped when he sat down with us to walk us through his trusted framework. Following these four steps can help any company improve the flow of organic traffic to their site. 

We all know about the importance of ranking well on Google. A potential customer goes onto the trusted search engine to find a solution to their problem… and you want the honor of being that solution for them. So what do you do? You build an effective SEO plan for your content to drive more traffic to your site. Welcome to Gaetano DiNardi's world over at Nextiva where he's the director of demand generation for the Arizona-based cloud communications company. Gaetano is a seasoned professional when it comes to ranking well on Google; in fact, his 4-part framework helped him outrank Wikipedia. That's why we were so pumped when he sat down with us to walk us through his trusted framework. Following these four steps can help any company improve the flow of organic traffic to their site.