Podcast appearances and mentions of walker sands

On this episode, we talk with photographer, videographer, and filmmaker, Heather Eidson, about going from photojournalism to higher educational marketing, her love of filmmaking, and how she incorporates balance and mindfulness in her career and everyday life. About Heather... Hello! I am a photographer, videographer and filmmaker with a passion for creating stories that bring awareness and spark change. My camera has since taken me on adventures in the higher education and corporate sectors where I worked at Loyola University Chicago as a multimedia producer, and later at Walker Sands, a B2B integrated PR and marketing agency, as the video lead.   As an entrepreneur, I continue to photograph, film and produce a variety of projects in the non-profit, education and corporate sectors locally and beyond. Whether capturing still imagery, working as DP, producer or editor for client video projects, or producing/editing a documentary film, I seek to produce work with client goals in mind that inspire others to connect, contemplate and act. Heather's Workbook portfolio. Heather's website.

The challenges of sales and marketing alignment are a tale as old as time. While research shows the gap is closing, many organizations have yet to master the art of cross-organizational alignment and collaboration. But what if we told you there are a few simple things you can do to work in better harmony with your fellow customer-focused marketers, sales reps and everyone in between? During an interview on the show floor of the 2023 B2B Sales & Marketing Exchange in Boston, Mass., host Kelly Lindenau sat down with Courtney Beasley, a long-time B2B marketer and Founder of cobe marketing, a Fractional CMO provider for B2B companies and startups, to pick her brain on sales and marketing alignment, as well as ABM and the intersection of the two. Beasley is a longtime member of the Demand Gen Report and B2BMX community with a solid resume of VP and C-level marketing roles under her belt at companies such as Walker Sands, United Way of Greenville County and FUEL for brands. She brings 15 years of experience helping companies develop a brand that resonates and fuels customer interest. During the interview, Beasley shares:How there is often a break in trust and communication patterns, resulting in poor alignment across organizations; Why the first thing to fix is the "relationship building" aspect of alignment; Why there is no better way to align items than through ABM; The key characteristics of successful ABM programs; How to identify and define the right ABM strategy for your organization; andMuch more.Tune into this candid and fun interview to get quick and easy tips toward true alignment. RELATED LINKS: Learn more about Courtney Beasley and cobe marketing here. Follow us on LinkedIn and Twitter.Register for the B2B Marketing Exchange in Scottsdale, Ariz. (It's not too late!) 

309 Building Stories To Last    Dedicating your time to something that fulfills you is a vital part of the human experience, an example from today's episode being home improvement projects on a property that's almost one hundred years old. Dedicating time to something that was loved so it can be loved again and in turn become a testament to your skill and care for details, can only empower you and elevate your skills and reputation.  In this episode Sarah Elkins and Dylan Cinti discuss the power of putting time, effort, love, and curiosity into what you enjoy to do, whether that be a career, education, or a project. Putting that level of dedication into something that can be treasured for years to come is something that can only benefit you and those around you, just as it is so eloquently put by Dylan in today's episode.    Highlights Encouraging curiosity can lead you to incredible paths.  The power of one person can change everything. Be proud of your seat at the table and what you contribute to the conversation.   Quotes “That whole experience and being able to tell that story was- again like I was talking about with my experience in community highschool; One of these moments that afterward you feel so lucky, like wow I got to tell that story. And what an important story that is.” “In my experience in residential real estate I think there's two ways to approach it: One way is you acquire as many properties as possible and you focus on building the biggest portfolio possible and you don't focus to much on improvements, you focus more on expanding your portfolio size and that's one way to do it, and then the other way is you put money back into these properties to make them better, to restore those historic features and you really put your time and resource toward elevating a smaller portfolio and taking that smaller portfolio to the next level and that's very much our goal.”   Dear Listeners it is now your turn, When you think about a brand maybe you can turn that around and make your own personal brand, or if you don't like that buzz phrase you can use the term reputation. What are you putting out there to demonstrate who you are and what matters to you? What stories are you telling? What images are you sharing? What are you doing on social media? Because all of what you do are making stories for other people to consider who you are, and if you are putting things out there that aren't in alignment with how you want to experience yourself and how you want others to experience you, then you're going to feel a disconnect and extreme dissatisfaction in relationships and in life. So I encourage you, think about what your reputation is and what you want it to be, and really consider how your behavior, your actions, and what you share contribute to who you believe you are, how you experience yourself, and how the people in your life get to experience you. And, as always, thank you for listening.    Mentioned In This Episode Shelley Brown Paul Haury Ozlem Brooke Erol   About Dylan I'm driven to help build brands and communities. As a creative marketer, I have over 10 years of experience leading teams to produce rebrands, content programs and multichannel campaigns for B2B and B2C companies. I also have operational expertise beginning with my role as Editorial Director at Walker Sands, where I led a 12-person team responsible for over $12 million in annual agency revenue. Through that role and subsequent leadership positions, I've learned the fundamentals of team management, financial forecasting and holistic marketing strategy — skills I brought to my co-founding role at Yarrow, a real estate firm dedicated to giving Ypsilanti residents places they're proud to call home. Be sure to check out Dylan's Facebook and LinkedIn, as well as his company Yarrow's website, facebook page, and launch video!   About Sarah "Uncovering the right stories for the right audiences so executives, leaders, public speakers, and job seekers can clearly and actively demonstrate their character, values, and vision." In my work with coaching clients, I guide people to improve their communication using storytelling as the foundation of our work together. What I've realized over years of coaching and podcasting is that the majority of people don't realize the impact of the stories they share - on their internal messages, and on the people they're sharing them with. My work with leaders and people who aspire to be leaders follows a similar path to the interviews on my podcast, uncovering pivotal moments in their lives and learning how to share them to connect more authentically with others, to make their presentations and speaking more engaging, to reveal patterns that have kept them stuck or moved them forward, and to improve their relationships at work and at home. The audiobook, Your Stories Don't Define You, How You Tell Them Will is now available! Included with your purchase are two bonus tracks, songs recorded by Sarah's band, Spare Change, in her living room in Montana. Be sure to check out the Storytelling For Professionals Course as well to make sure you nail that next interview!

In August 2021, Walker Sands, a B2B tech agency, acquired March Communications, a Boston-based PR agency. As a combined company, they make the fifth largest technology-focused firm in the country. To understand what an M&A process looks like from a financial side, we have invited Liz Hosman, the VP, Finance and Business Partner at Walker Sands, and Mark Miller, Senior Vice President of Finance at Walker Sands. They share tips, tricks, and best practices they've learned along the way during the acquisition. In this episode, we discuss: - Walker Sands and March M&A transaction - M&A tips, tricks, and best practices - How to drive strategic value to grow revenue in margin For more interviews from the CFO Weekly podcast, check us out on Apple, Spotify, or your favorite podcast player! Presented by Personiv https://insights.personiv.com/cfo-weekly

Big news! We've been acquired by Walker Sands, a full-service, award-winning integrated marketing agency based in Chicago.   We wanted all of you to hear why we're so excited about this partnership straight from the source – which is why we've invited Mike Santoro, CEO of Walker Sands, to join our co-founders, CEO Martin Jones and President Cheryl Gale, on today's podcast.

On this episode of Unlocking Pure Revenue, we're talking all about Public Relations and how it can change your demand generation strategy! We're joined by senior director of PR at Walker Sands, Rachel Fukaya. Listen in and learn how to boost your marketing ROI with easy PR best practices!Unlocking Pure Revenue is a sales and marketing leadership series that discusses best practices across channels in the space. Interested in hearing more? Subscribe to the podcast to receive two episodes a month!Want to take your sales and marketing research even further, check out PureB2B.com! 

Michael Donnelly has been planning memorable experiences since her 7th birthday party at Leaps n' Bounds. As CEO of Red Suede Shoes and Founder of the FWD Collective, she carries the same tenacity as her 7-year-old self, and leads her events and team with the idea that "business gets done when people have fun."Michael has been the force behind some of the country's most popular large-scale tech and business events, including Techweek, Fear Paradox Summit, and FUND Conference. After helping to put together a number of events for clients, she decided to follow her passion of encouraging professional inclusion at all opportunities and founded FWD (For Women & Diversity) Collective, formerly known as VentureFWD. FWD Collective hosts summits internationally featuring women, P.O.C., and under-represented communities. FWD summits connect emerging entrepreneurs to established business professionals by facilitating discussions on business development, venture capital, and building teams. To learn more check out www.fwdcollective.ioAdditionally, Michael's vibrant personality shines through in building creative experiences and campaigns for clients including Microsoft, Verizon, Walker Sands, and a number of Chicago's small businesses and start-ups, as well as on camera as an affiliate partner with Entrepreneur Media. Through her partnership with Entrepreneur Michael creates content and reports live at national events and hosts the show 're_define work' a growing digital resource for aspiring entrepreneurs. Michael resides in Chicago with her pup Lux, is a founding member of the extreme networking group House Akros, serves on a few local boards including the Boys & Girls Clubs of Chicago and the mHUB Venture Board, loves to Stand Up Paddle Board, and is all about the #scrappytosavvy life.

There is a lot at stake in getting your communication strategy right during a merger and acquisition. Apart from just ensuring a healthy give and take between the two parties, you need a communication plan to trickle information down to your employees, customers and vendors. These stakeholders are as much invested in the process as you are and they deserve transparency and the assurance that they are being taken into due consideration. Domenic Rinaldi talks about this critical but oft-neglected aspect of M&A with Andrew Cross, Senior Vice President and partner at Walker Sands, one of the nation’s top integrated marketing firms. Andrew has been involved in a number of M&A transactions, helping clients build a successful communication strategy and execution plan. He knows from experience that the right messaging is essential in maximizing employee, client and vendor retention while preserving the company's brand. Listen in as he imparts some of his wisdom in that regard.  

In this Martech Zone Interview, we speak to Vice President and Partner at Walker Sands. Erin is an accomplished public relations and marketing professional with a passion for helping B2B tech companies grow. We discuss the three keys to success when selecting and working with a B2B Marketing Agency. From strategy to execution, Walker Sands provides transformative B2B marketing solutions to drive the awareness, credibility and conversions needed to surpass them. They're unique in the industry since they work across the spectrum of branding, creative, demand generation, public relations, web services, and marketing strategy for their clients. Over the years and working with hundreds of B2B technology companies, they've identified three keys to success: 1. How to identify and align goals between the partner and ocmpany. 2. How to develop both short-term and long-term growth strategies. 3. How to ensure the company and associated technology can accomodate and sustain that growth. As companies look to become more efficient and effective - especially during difficult economic times - finding and working with a partner can accelerate the growth of your marketing efforts. In this episode, we discuss that and more! Special Guest: Erin Jordan Spanski.

On May 20th, we spoke with Erin Jordan Spanski, VP and Partner at Walker Sands, a premiere B2B marketing agencies. Marketing is already a challenging discipline because one must understand a plethora of complex interactions and motivations between the firm’s marketing mix and consumer. B2B marketing agencies have 2nd and 3rd orders of complexity. This bodes the question: how do you create value in a complex and opaque value chain?

In this MarTech Martech Zone we speak to Courtney Beasley, VP of Marketing for Walker Sands, about how companies can best adjust their messaging in the midst of the COVID-19 pandemic. Some businesses are going through a ‘moment,’ flourishing during the pandemic while many others are seeing negative effects on sales, revenue, and operations. Given that the spectrum of outcomes is vastly different, the standard We’re here for you messaging isn’t going to cut it for everyone. Marketers need customized insights to better navigate the uncertain times brought on by the pandemic if they want their messaging to directly correlate with the state of their business in an impactful way. Courtney discusses the different ways marketers should adapt messaging based on their situation. Courtney is also sharing insights from Walker Sand's new tool, the 2020 B2B Marketing Insights Playbook for COVID-19 (https://www.walkersands.com/b2b-marketing-insights-playbook/), to address marketing's place in the current state of the world. The playbook is a peer-based, industry-segmented, real-time customizable tool based on the level of impact the company has experienced (positively, negatively or severely negatively impacted) and based on real insights that not only include Walker Sands’ own vast B2B marketing knowledge and experience, but it also shares learnings from marketers around the country. Special Guest: Courtney Beasley.

Social media has always been a critical part of the B2B marketing mix. Brands rely on some or all of the key networks, like LinkedIn, Twitter, Facebook and even Instagram, to amplify content assets, respond to audience feedback and build their communities. But the role and impact of social media is heightened today, as we socially distance and seek ways to stay connected. That is why this panel featuring Courtney Beasley of Walker Sands and Linda Beaton of Flexport is not just relevant, but valuable.

This week, Kaya welcomes Walker Sands Vice President of Marketing, Courtney Beasley on to the show to talk all about Walker Sands content marketing strategy.

If you've ever felt trapped in an unproductive brainstorm meeting, this episode is for you. Loran Nordgren is an associate professor at Northwestern's Kellogg School of Management, and he has a lot to say about the many pitfalls of traditional brainstorming methods. He's even designed a web app to help solve the problem. It's called Candor, and it's completely changed how we brainstorm at Walker Sands. Listen to our conversation to learn tips for generating better ideas more efficiently in 2019. To give Candor a try at your own organization, visit www.usecandor.com. (It's completely free to use.)

In 2001, Walker Sands set out to make an impression on businesses and the world alike. That mission prevails, as evidenced by their longstanding partnerships and expansion from Chicago to San Francisco and, most recently, Seattle. In the past two decades, they've cultivated a culture that prioritizes collaboration. While other agencies have struggled to bring PR and digital services together, they have made it their foundation. This approach has paid off. The company is a six-time Inc. 5000 honoree that has grown revenues 194 percent over the last six years. These numbers are the result of a thriving culture, which Inc., Crain’s Chicago Business and Entrepreneur have recognized in their best places to work rankings. Annie Gudorf is a partner and Senior Account Director at Walker Sands Communications and leads the firm's Seattle office which is fastest growing tech hub in the US. Outside of focusing on growing Walker Sands' presence in Seattle and across the West Coast, she manages a talented team in the agency's enterprise software/professional services practice area with the goal of delivering creative and strategic programs for clients. I invited Annie onto the show to learn more about how she was credited with effectively bringing Walker Sands’ well-established midwestern B2B tech expertise to Seattle. Annie also shares the differences between tech startup founders in the Emerald city vs. the Windy city.

New Google search console users who signed up for the service between June 21 and July 10, 2017 might notice that the data associated with those twenty days has gone missing.Greg Stirling covered the Future of Retail report  from Walker Sands which notes that - 19% of consumers made a purchase using a voice controlled device in the last 12months. - Millenials however 37% always or often shop online using voice controlled devices.- 43% of this group made a purchase using voice in the last twelve months. - 80% of all surveyed said they had not made a voice powered purchase and - 48% said they were unlikely to ever do soMessage with Customers in Google My BusinessRand Fishkin Retiring! Early next year Rand Fishkin is stepping back from his role with the company he and his mother Gillian Muessig founded 16 years ago. Rand started SEOMoz back in 2002 and stepped down as CEO in 2014 to be replaced by current CEO Sarah Bird. Rand will remain Chairman of the Board and will assume the volunteer role of Moz Associate. Plus, commentary on Battle for the Net – Day of Action and congrats to Danny Goodwin, the new Editor in Chief at Search Engine Journal!

New Google search console users who signed up for the service between June 21 and July 10, 2017 might notice that the data associated with those twenty days has gone missing.Greg Stirling covered the Future of Retail report  from Walker Sands which notes that - 19% of consumers made a purchase using a voice controlled device in the last 12months. - Millenials however 37% always or often shop online using voice controlled devices.- 43% of this group made a purchase using voice in the last twelve months. - 80% of all surveyed said they had not made a voice powered purchase and - 48% said they were unlikely to ever do soMessage with Customers in Google My BusinessRand Fishkin Retiring! Early next year Rand Fishkin is stepping back from his role with the company he and his mother Gillian Muessig founded 16 years ago. Rand started SEOMoz back in 2002 and stepped down as CEO in 2014 to be replaced by current CEO Sarah Bird. Rand will remain Chairman of the Board and will assume the volunteer role of Moz Associate. Plus, commentary on Battle for the Net – Day of Action and congrats to Danny Goodwin, the new Editor in Chief at Search Engine Journal!

Online shoppers are ready for a new wave of innovation in the e-commerce experience – and retailers had better be ready, too. The P.R. and social marketing agency Walker Sands Communications recently conducted its second annual study on the future of retail. The effort zeroed in on the technology aspects of online shopping. Key findings focused on three major developments: the use of delivery drones, the shift to mobile payment, and the deployment of virtual reality to create an in-store experience for home-based buyers. Interestingly, a large percentage of respondents declared themselves ready for some of these trends, especially drones. Two-thirds said they expect to receive their first drone-delivered package within the next five years. But are these cutting-edge technologies really practical? How will they transform the face of e-commerce? We get answers from Dave Parro, senior account director and retail technology practice lead with Walker Sands. He also talks about which e-commerce giant will likely prevail in the technology race. And he outlines some of the obstacles that might delay full deployment of these innovations.