Podcast appearances and mentions of dennis shiao

 | Most B2B emails amount to “nurture” or “drip” campaigns: a series of emails that try to move prospects down the sales funnel.   The reality is that these emails don't get opened. The few that do get opened are more likely to annoy the recipient than result in anything positive.   What if you could re-think how B2B email marketing is done?   How about taking a content marketing approach to your B2B emails? After all, the majority of the people on your email list are NOT in the market to purchase your products or services right now.   So focus less on selling product and more on building trust. 

 | Most B2B emails amount to “nurture” or “drip” campaigns: a series of emails that try to move prospects down the sales funnel.   The reality is that these emails don't get opened. The few that do get opened are more likely to annoy the recipient than result in anything positive.   What if you could re-think how B2B email marketing is done?   How about taking a content marketing approach to your B2B emails? After all, the majority of the people on your email list are NOT in the market to purchase your products or services right now.   So focus less on selling product and more on building trust. 

This week we kick off what we suspect will be a long-running series as our host Ian Truscott and Jeff Clark (former Research Director at SiriusDecisions /Forrester and Principal, Strategic Advisory at Rockstar CMO) discuss marketing education and they successfully avoid the obvious by not playing Pink Floyd Another Brick in the Wall as this week's track and Jeff has a good reason for that. Unfortunately our guest this week was unwell, so Ian takes to the Rockstar CMO F'in' Marketing stage solo, with a thought inspired by Dennis Shiao and his Content Corner newsletter. And we retire to the Rockstar CMO virtual bar to be transported away with a cocktail and a thought about marketing with Robert Rose, Chief Troublemaker at The Content Advisory as he asks - are you catfishing yourself? Enjoy! The people: Ian Truscott on LinkedIn and Twitter  Jeff Clark on LinkedIn and Twitter Robert Rose on Twitter and LinkedIn The mentions: Rockstar CMO Advisors Dennis Shiao - on Twitter | Attention Retention | Content Corner  Drew Neisser chatting to David Koerner on the Renegade Marketers Unite podcast Robert's The Content Advisory Blog Robert's podcast with Joe Pulizzi - This Old Marketing  The music: Piano Music is by Johnny Easton, shared under a creative commons license Stienski & Mass Media - We'll be right back on YouTube I Can't Get No Satisfaction by The Rolling Stones on Spotify Previous episodes, show notes and transcripts are on Rockstar CMO FM and the podcast is available on all your favorite platforms, including Apple and Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

Special thanks to Gary Busey for his amazing introduction, to Pamela Muldoon for her sultry voice, and to JK Kalinowski for his design chops. Welcome to a very special 300th episode of This Old Marketing. Big shout out to the sponsor of this episode, Parse.ly, who stepped up and supported this show when no one else would. How does this show work? Joe and Robert are going to take your questions - and we've assembled 10 of the finest and best questions -  yeah, pretty much the ones we felt like answering.  Some of them came through audio...and some of them came through our hashtag on Twitter...but all of them we assume came with love and affection.  For those ten people who submitted questions: we'll be reaching out after the show to find out how to get you your prizes. As we mentioned, we're giving away a copy of Killing Marketing (either in print or in Kindle version) AND $50 in $TILT Coin. We've separated the questions into two basic categories: industry trends and questions about us and the show. INDUSTRY QUESTIONS SEGMENT QUESTION #1 Our first question comes in two parts... The first part is via the Twitter Hashtag and it's from Dennis Shiao. On this show for the last 300 episodes, you've advised us forever to not build our content house on rented land.  With Web 3.0 now facing us - is it possible that the entire concept of rented land goes away? The second part comes from email - and is from José Delameilleure. I am a free lance content writer from Belgium. I work in the niche of B2B IT, and usually in even deeper niches like Identity and Access Management, IoT, Artificial Intelligence,... In these niches, we are usually forced to use 'rented land' like LinkedIn to get our messages out. What can we do to claim our own piece of land and attract visitors to it?  QUESTION #2 Our next question also comes via the Twitter Hashtag and is from Jared Opfer. What business had the biggest miss in the last 12 months?  Who has the biggest opportunity in the next 12 months? QUESTION #3 Our next question is from our friend Bernie Borges through the Contact Form on our Website. I'm looking for examples of blockchain solutions for B2B and I don't see them. All the talk about brands planning their NFTs are B2C brands like Disney and Starbucks. What can B2B brands like HubSpot, Oracle and CMI do on the blockchain? Should they mint social tokens? Etc. What's your take? QUESTION 4 The next question comes from Eddie Naranjo via the contact form on the site. The question is given the current transition from Web 2 to Web 3 - which business model and tilt would you use to bootstrap a new business for a person who loves Wordpress design, content marketing, affiliate marketing and is really curious about crypto, NFTs and a way to tokenize products or services. QUESTION 5 Our next question is the last in our industry space from Yen Yee  who asked this question via the hashtag on Twitter. What is the current content marketing technology stack at CMI Content, The Content Advisory and The Tilt? ------------ This week's sponsor: Parse.ly Is your content team still split between creative types and numbers people?   How many people on your team actually use Google Analytics every day?   Parse.ly is a content analytics platform built to make it easy for your writers, creators, and marketers to become data driven.   Make it easy for your team to understand what content drives conversions. Make it easy for them to see what's working—and do more of that. Make it easy to prove the impact content has on your business, every day.   In one study, a forty person content team only had eight people using Google Analytics frequently. In other words, they weren't data driven.   Then they switched to Parse.ly. Now, 33 out of 40 people are using Parse.ly to drive results for their business. It's just that much easier. They're no longer split between creative types and numbers people—they're both.   If you're ready to start understanding the true value of your content and get out in front of your competition. Get a free content analysis from a Parse.ly product specialist by visiting: parse.ly/joe. ------------ QUESTION 6 Our question number six comes from Annie Schiffmann and it's our first audio question. How has the show evolved over 300 episodes.  If I looked at episode 99, 199 and 299 how would you say the show has evolved? QUESTION 7 The Next question is from Esben Johansen and comes via the Twitter Hashtag. If you could add one thing to your fantastic book Killing Marketing what would it be? QUESTION 8 The next question is from John Morgan and comes via the Email Contact Form. Of all the trends that you've covered over the last 8 years, which has been the most surprising, and what has lasted that you didn't think would last? QUESTION 9 Is another audio question - and it comes from our friend Ian Truscott. What is your favorite cocktail? QUESTION 10 Our last question comes from Rebecca and is through the Email Contact Us Form. As you look out to the future of Content Marketing and Content Creators - what do you guys think you'll be talking about on your 400th episode? Thanks to all our wonderful listeners for making this possible. We love you. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

In this episode, Kate was solo as she interviewed Dennis Shiao. They met at Content Marketing world earlier this year. Dennis spoke about newsletters and Kate was inspired to bring him on the show to share some of his best tips. Newsletters may sound boring at first, but they're an incredible way to share your ideas and content. Plus, it's another way to explore your creativity by giving it your own creative flare. I hope this episode inspires you to start one of your own.  Share your newsletter sign up in our Facebook community: https://www.facebook.com/groups/createfornoreason 

This week Jeff Clark, Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester shares his insight on making the business case for that shiny bit of marketing technology that you crave. Ian Truscott welcomes back Dennis Shiao, to get his perspective on last week's Content Marketing World event in Cleveland, Ohio, and the session he hosted discussing email marketing and he shares his tips with us. If you don't know Dennis, he runs an independent B2B marketing consultancy Attention Retention. He is a content marketing, product messaging, and social media marketing expert and is well known in the industry as a regular columnist for CMSWire and Content Marketing Institute and runs the Bay Area Content Marketing Meetup and publishes the Content Corner newsletter.After a week away Robert Rose, Chief Troublemaker at The Content Advisory is back in the virtual Rockstar CMO bar and discusses how much content a B2B buyer really needs and maybe they really need something more helpful.The people:Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and TwitterDennis Shiao on LinkedIn, Twitter, and Attention RetentionRobert Rose on Twitter,  LinkedIn, and The Content Advisory Mentioned in this week's episode:Dennis's CM World blog post - Return on HumanityThe Bay Area Content Marketing MeetupThe Content Corner NewsletterContent Marketing WorldRobert's The Content Advisory BlogRockstar CMO:Rockstar CMO on the web, Twitter, and LinkedInPrevious episodes and all show notes: Rockstar CMO FMRockstar CMO AdvisorsMusic:The wonderful Piano Music is by Johnny Easton, shared under a creative commons licenseWinning by Santana -  on SpotifySubscribe:We are available on all your favorite platforms including Apple, Google, Spotify and

This week we welcome back a friend of the show and a wonderful supporter of what we do at Rockstar CMO; Dennis Shiao. Dennis runs an independent B2B marketing consultancy Retention Attention, and is a content marketing, product messaging, and social media marketing expert. He is well known in the industry as a regular columnist for CMSWire and Content Marketing Institute, he runs the Bay Area Content Marketing Meetup and the Content Corner newsletter. In this episode, Dennis discusses his advice, insight, and experience of personal branding and what benefits paying a bit of attention to our online presence can bring, even if you don't want to be the next Gary V. Inspired by a discussion on the This Old Marketing podcast, Ian Truscott dives into the folly of thinking about a marketing budget as a percentage of revenue, following a report by Gartner that it had dropped to 6.4% across all sectors, that was featured in an article in Marketing Dive.Robert Rose returns to the Rockstar CMO virtual bar for a cocktail and shares his insight on making customer stories more engaging by dropping in a cow.Hope you enjoy this episode.The people:Dennis Shiao on LinkedIn, Twitter, and Attention RetentionRobert Rose on Twitter,  LinkedIn, and The Content Advisory Host: Ian Truscott on LinkedIn and Twitter Mentioned in this weeks episode:The Bay Area Content Marketing MeetupThe Content Corner NewsletterGenerate Sales Leads from Virtual Events book by Dennis ShiaoDennis on Content Strategy Collective Live by MarketMuseMarketing Myths by Grant LeboffThe Marketing Dive article that discusses shrinking marketing budgetsThis Old Marketing Podcast episode discussing marketing budgetsRockstar CMO:The Beat Newsletter Rockstar CMO on the web, Twitter, and LinkedInPrevious episodes and all show notes: Rockstar CMO FMRockstar CMO AdvisorsThe wonderful Piano Music is by Johnny Easton is shared under a creative commons license.

“Our job in content marketing is to show deep expertise on all the related topics…Our job in that case is to simply be active enough to be consistently visible…” For those of you who have listened to my episodes with Araminta Roberston and Dennis Shiao, you would have heard today's guest mentioned in both episodes! My guest today is Andy Crestodina. Andy's the co-founder of Orbit Media, an award-winning 40-person digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses and written 500+ articles on content strategy, SEO, visitor psychology and analytics. He's also the author of Content Chemistry: The Illustrated Handbook for Content Marketing. In this episode we talk about why seeking projects leads to more work than seeking a job, his definition of content strategy, the importance of original research as the best form of content, how he has developed his personal brand, and much much more! You can connect with Andy on LinkedIn and on Twitter. Resources mentioned: The Art of Asking: How I Learned to Stop Worrying and Let People Help by Amanda Palmer If you want to support this podcast go here: https://anchor.fm/kennysoto/support --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/kennysoto/message Support this podcast: https://anchor.fm/kennysoto/support

“Being out on my own is so amazing that thinking about a full-time role again…being in one job is hard for me to think of…” Dennis Shiao is the founder of Attention Retention LLC, a marketing consultancy that works with Silicon Valley technology companies. Dennis consults with clients on content marketing, product marketing, and social media marketing. We talked about his IT background, how he got into marketing, how he defines a “successful webinar”, his strategy for growing a personal brand, and more. You can connect with Dennis on Twitter and LinkedIn. Resources mentioned: Andy Crestodina (a marketer that Dennis follows) Andy's book is “Content Chemistry: An Illustrated Handbook for Content Marketing” For learning about SEO, visit Moz.com and follow Rand Fishkin on Twiter(the former Co-Founder and SEO expert). --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/kennysoto/message Support this podcast: https://anchor.fm/kennysoto/support

It's Valentine's weekend, and this week, Ian Truscott is again joined by Rockstar CMO Advisor Jeff Clark for our weekly one-hit-wonder or Wonderwall segment and decide if a marketing trend or technique is marketing true love.Inspired by a hearted tweet by a friend of the show Dennis Shiao, Cathy McKnight joins Ian for a discussion about Headless, the latest buzzword that the marketing technology world seems to be crushing on.And finally, the bromance continues as Ian joins Robert Rose in the Rockstar CMO bar, where over a cocktail they chat about the channels we should choose for posting our customer love letters. Happy Valentines!// LinksThe people:Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and TwitterCathy McKnight on LinkedIn and TwitterRobert Rose at The Content Advisory, on Twitter and LinkedIn Mentioned in this weeks episode:The tweet from Dennis Shiao that inspired our conversationThe story from Techcrunch - Headless CMS Storyblok raises $8.5M Series A fundingThe huge US cyber-attack reported as being from Russia The This Old Marketing Podcast The #FridayConcoctionRockstar CMO:Rockstar CMO on the web, Twitter, and LinkedInPrevious episodes and all show notes: Rockstar CMO FM --The wonderful Piano Music is by Johnny Easton shared under a creative commons license.--You can subscribe through Apple Podcasts, Spotify, and many others.

"I always have the articles with me. So anytime I have a moment and I'm inclined to want to read, I will pull up some of the articles I have saved." - Dennis Shiao in today's Tip 743 What's your hobby? Join the conversation at DailySales.Tips/743 and learn more about Dennis! Have feedback? Want to share a sales tip? Call or text the Sales Success Hotline: 512-777-1442 or Email: scott@top1.fm

In this week's episode, Ian Truscott, Editor of Rockstar CMO, quotes Seth Godin, chats to Rockstar CMO regular Dennis Shiao and again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat.---This week Ian Truscott shares what he learned from the Marketing Book podcast by Douglas Burdett who recently interviewed Seth Godin. In that interview, they discuss his latest book, The Practice, being intentional and designing with purpose, and Ian shares what that means for him in content marketing.In keeping with this month's theme on Rockstarcmo.com of building brands on rented land, this week's interview is with Dennis Shiao, a marketing consultant, and a regular contributor to Rockstar CMO and they discuss how he is building a content marketing community.Finally, Ian joins Robert Rose, Chief Trouble Maker at The Content Advisory in the Rockstar CMO bar for a cocktail, and they discuss that you don't need to run faster than a bear; you need to run faster than the friend you are with.LinksThe Marketing Book Podcast interview with Seth GodinThe Practice by Seth GodinConnect with Dennis Shiao on LinkedIn and TwitterThe Content Corner Newsletter by Dennis ShiaoRent or Build? Finding a Happy Medium by Dennis ShiaoRobert Rose at The Content Advisory, on Twitter and LinkedIn The #FridayConcoction--The wonderful Piano Music is by Johnny Easton shared under a creative commons license.--You can subscribe on all good podcasting platforms (and some rubbish ones too), including Apple Podcasts | Spotify | Stitcher | Many others

In this episode, Ian Truscott, Founding Editor of Rockstar CMO, chats to Sally Yates, CMO Xceptor, joins Robert Rose for a cocktail and suggests something we should take a look at from the pages of rockstarcmo.comThis week Ian suggests taking a look at articles on Rockstar CMO by our anonymous agency insider Adnonamau5, specifically his most recent article about the dependency some executive teams have on expensive external consultants. The interview this week is with Sally Yates, CMO Xceptor, they ride a number of B2B marketing hobby horses, from analyst relations, being data-driven, and talking in a language the C suite understands. And we discover what this experienced in-house and agency marketer wouldFinally, Ian starts his weekend in our virtual Rockstar CMO bar with Robert Rose, Chief Trouble Maker at The Content Advisory, with a Friday cocktail and one marketing thought we should take us into the weekend.And special thanks to Dennis Shiao for offering to start a GoFundMe page on Twitter to improve Ian's liquor cabinet.Please subscribe: Apple Podcasts | Spotify | Stitcher | Many othersLinks:appropingoAdnonamau5: In the Land of the Blind…the Consultant is KingSally Yates on LinkedInSally Yates on TwitterXceptor company websiteRobert Rose at The Content Advisory#FridayConcoctionDennis Shiao on TwitterPiano Music by Johnny Easton Shared Under Creative Commons License

In this week's episode, Ian Truscott, Founding Editor of Rockstar CMO dips into the latest issue, suggests article you might want to take a look at, he finally gets to chat with Amber "Miss Destructo" Osborne and joins Robert Rose in the virtual bar and asks him what he's drinking. The article we feature this week is Getting a buzz from virtual events from Dennis Shiao, who attended a virtual event about events and shares some of that experience. Forbes ranked Amber Osbourne as the second most influential CMO on Twitter, and we learn her story, from selling music merch to being a serial startup tech marketer and AR/VR evangelist and expert. We also learn about karaoke and what she would chuck into the Rockstar CMO Swimming pool. In the last segment, we join Robert Rose, Chief Troublemaker at The Content Advisory in our virtual bar, and ask him what's drinking, as he shares his #fridayconcoction and what we would be the one thing we would take from a conversation with him after a couple of his cocktails. Enjoy!LinksGetting a buzz from virtual events by Dennis ShaioBackstage with Amber OsborneAmber's entry for the Rockstar CMO Swimming PoolThe local pub in VRMiss Destructo does karaoke (yes!)Amber Osborne's websiteThe Content AdvisorySubscribeApple PodcastsSpotifyStitcherOthers on Podcast homepagePiano Music by Johnny Easton Shared Under Creative Commons License

Virtual events are more important now than ever (in the time of COVID-19). Many marketers are contemplating giving them a shot but need more guidance. Marketing consultant Dennis Shiao covers all the basics while providing excellent tips on how to make your event deliver results year-round. 

Rockstar CMO FM (the M is for Marketing the F is for.. well it's up to you, as this yet another podcast about f'in marketing).In this episode, founding editor of Rockstar CMO, Ian Truscott catches up with Dennis Shiao. Dennis is an independent marketing consultant, who is a content marketing, product messaging, and social media marketing expert and well known in the industry as a regular columnist for CMSWire and Content Marketing Institute. However, the reason Ian grabbed Dennis for a chat right now, amid the pandemic lockdown, is that Dennis has a history with the pioneers of virtual events going back over a decade, and he wanted to pick his brains on what we should all be doing. A really insightful conversation, about what's worked, what hasn't worked and how to blend virtual events with a content marketing strategy and not just create an 8-hour webinar. They give a little hat tip to the Robert Rose interview of Carter Hostelley on his Weekly Wrap podcast, who described the future of virtual events as "imagine if Netflix and a Webinar had a baby" - you can hear that here. We also get to discover what Dennis would throw into the Rockstar CMO Swimming pool, no spoilers, but we think you'll be nodding along. Dennis can be found at @dshiao on Twitter, or on LinkedIn and curates a wonderful email newsletter called Content Corner.Enjoy!

In this week’s episode, Content Marketing Institute’s Robert Rose is thinking about how we all need to watch our tone. He shares a news article about in-person events that makes him think of that fortune-cookie game – instead of adding the phrase “in bed" to the end, just add the word virtual to the title. Plus he talks with marketing consultant Dennis Shiao about the right way to do virtual events. And finally he points you to an article about the magic of ghostwriting. And that’s a wrap for the week ending March 20, 2020. SPONSOR KAPOST So let me tell you a story … Once upon a time, customers wanted content. So, marketing produced it. As new ways to reach customers emerged, marketers kept creating more and more content. They also started growing their teams and adding technology to help drive engagement. But in all the excitement, we forgot why we started making content in the first place: for our customers. We knew the messages we worked so hard to build were getting lost in the chaos, but we didn't know another way. Finally our customer said, "Enough! You're confusing me!" With that, Kapost was born. Kapost unites revenue teams to speak in one voice across the entire customer journey. Learn more at http://cmi.media/kapost NEWS ITEM OF THE WEEK Publishers put virtual events to the test as in-person gatherings disappear https://digiday.com/media/publishers-put-virtual-events-test-person-gatherings-disappear/ INTERVIEW OF THE WEEK Dennis Shiao Marketing Consultant Dennis Shiao Consulting Dennis is an independent marketing consultant who works with brands on content marketing, product messaging, and social media marketing. Formerly, Dennis led the content marketing function at DNN Software. Dennis curates an email newsletter called Content Corner and publishes marketing-related content on Medium. To learn more about Dennis: Follow him on Twitter Connect with him on LinkedIn (mention the Weekly Wrap in your invite) Check out the Bay Area Content Marketing Meetup OUR CONTENT MARKETING IDEA OF THE WEEK Successful Ghostwriting Demands Collaboration, Not Magic https://contentmarketinginstitute.com/2020/03/successful-ghostwriting-collaboration/  

This episode we look at the latest from Seth Godin, Dennis Shiao and the future of podcasts, CX and Instagram tips and tricks.

Today we are breaking down best social media habits to build in 2020, Databox does a deep dive into best SEO and the latest news and updates from around the web!

If your team is predominantly technical, content marketing projects typically fall by the wayside. Kaya talks to Dennis Shiao about how marketers can plant seeds to build a culture of content creation, and how they can extract information from technical teams to fuel relevant content.

Show Notes for podcast #22 Hot Topic #1: Perfecting Your Pitch There s a program on YouTube called Behind the Brand, hosted by Brian Elliott and it s billed as a show for entrepreneurs. I ve been enjoying this program and there s one episode I wanted to direct your attention to today. It was an interview with one […] The post Pitch Perfect, 3 Key Questions + Chat w/Dennis Shiao appeared first on Retirepreneur.

In this episode we talk to Dennis Shiao, Director of Content Marketing at DNN Corp.

In this episode we talk to Dennis Shiao, Director, Content Marketing at DNN Corp.

Virtual events, while similar to other online lead generation tactics, differ in one unique way: they allow you to generate and qualify leads early on, speeding up the sales process. Forget about generating a lead and then handing it to sales to qualify, says Dennis Shiao, author of Generate Sales Leads with Virtual Events. People enter your virtual booth, and you interact with them and qualify them on the spot. Listen as Shiao discusses the benefits of virtual events, gives examples of organizations that have succeeded with such events, and explains how to get started using them.