Podcasts about b2b marketing

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Best podcasts about b2b marketing

Show all podcasts related to b2b marketing

Latest podcast episodes about b2b marketing

The Long Game
The Unspoken Rules of Running a Business with Female Founders Samantha Anderl and Andrea Wildt (Harlow)

The Long Game

Play Episode Listen Later Jan 25, 2023 47:22


Andrea Wildt and Samantha Anderl, ex-marketing professionals and freelancers, are now the co-founders of Harlow– an all-inclusive tool to assist solopreneurs in streamlining their business. Harlow offers organized solutions for aiding freelancers, such as automated invoicing, proposal templates, and many other features from a centralized hub. We sincerely value the freelance population and creating the resources needed for them to have successful businesses.As the economic outlook continues to be murky, many professionals are exploring solopreneurship. Andrea Wildt and Samantha Anderl started Harlow to support them on their mission. This conversation details lessons that anyone can take with them to fast-track their journey.Summary: In this conversation, Andrea Wildt and Samantha Anderl discuss lessons that anyone can take with them to become an effective solopreneur.TopicsHow to market yourself as a freelancerSell outcomes, not outputsPricing strategyBe reflective and intentionalDo marketers need to market themselves?Personal branding is not necessary, but usefulGet the right balance of decisionsThink before you answerShow LinksCheck out HarlowFollow Samantha Anderl on LinkedIn or TwitterFollow Andrea Wildt on LinkedIn or TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Behind the Numbers: eMarketer Podcast
The Daily: 2023 B2B Marketing Trends—Influencer Marketing In Business, Buyers Reject Traditional B2B, and More | Jan 24, 2023

Behind the Numbers: eMarketer Podcast

Play Episode Listen Later Jan 24, 2023 16:20


On today's episode, we discuss how customer programs are moving into the spotlight, why buyers are rejecting traditional B2B experiences, how influencer marketing will find its way into the business world, and more. Tune in to the discussion with our analyst Kelsey Voss.   Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    © 2023 Insider Intelligence      Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.  

OpsStars Podcast
[Greatest Hits] Connecting Leads to Opportunities is Key to ABM Alignment with Kerry Cunningham, Research & Thought Leadership at 6sense

OpsStars Podcast

Play Episode Listen Later Jan 24, 2023 38:33


In this episode of the OpsStars Podcast, Kerry Cunningham, Research and Thought Leader at 6sense and former VP, Principal Analyst at Forrester, joins Rachael to discuss the future of B2B Marketing and Sales, including why now is the time to move past MQLs as a measurement of success and how to better leverage opportunities to support buying groups.

Modern Day Marketer
Finding the Return on Investment from Your Content Marketing Program

Modern Day Marketer

Play Episode Listen Later Jan 23, 2023 22:02


Q3 was a particularly lean time for many companies, forcing executives to question the value of different teams and budgets. Thankfully, The Juice is already seeing things turn around in their final quarter. Today, Brett and Jonathan discuss the rising discussion around the ROI (return on investment) of marketing and content marketing.0:00 Introduction1:08 Conversation with JG4:20 Seeing the light after Q36:68 Mounting pressure on marketers9:05 Justifying value13:36 Measuring impact of content18:10 Forget your Buyer Personas21:16 Outro Join The JuiceModern Day Marketer The Newsletter (subscribe)Sales Enablement's Guide to a Successful 2023 SKO (sign up today)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Sam's Business Growth Show
#304 Why B2B Marketing Should Get Prospects Emotional - Cat Anderson

Sam's Business Growth Show

Play Episode Listen Later Jan 23, 2023 32:12


Modern Day Marketer
The Advantages of Zero and First Party Data with Michal Leszczynski at GetResponse

Modern Day Marketer

Play Episode Listen Later Jan 20, 2023 34:31


Did you know that zero and first party data is your greatest advantage in marketing? Don't believe us? Keep listening to Michal Leszczynski who is the Head of Content Marketing at GetResponse, a powerful email marketing tool. For good reason, there has been a pushback on third party data. Micheal defines zero and first party data and shares his best practices for email marketing. 0:00 Intro 1:14 Conversation with Michal 3:29 Shift from third party data 9:05 Privacy concerns 10:50 User personalization 12:15 Defining zero and first party data 16:00 Marketer mindset 21:11 Segmented lists of users 27:00 Incentives for data 30:00 Tips to get started 34:06 Outro Sign up for Modern Day Marketer (the newsletter)Join The JuiceFollow Michal:| Twitter | LinkedIn | WebsiteFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Sam's Business Growth Show
#303 Steal our B2B Marketing Playbook (sales leads on autopilot)

Sam's Business Growth Show

Play Episode Listen Later Jan 20, 2023 27:31


► Want a top performing B2B Marketing Playbook for your company? ✔ Sam shares a breakdown of the top 8 channels to consider. ✔ Plus how to implement them for your business to drive inbound sales leads and revenue. - Grab a pen and paper for this one! ⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹ ✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email Please check out our sponsors... ⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹ Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/ ⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹

So you need a video
6 tips to get the most out of your B2B video marketing budget in 2023

So you need a video

Play Episode Listen Later Jan 19, 2023 34:46


As you are planning how to use your video marketing budget for 2023, you likely want to get as much value out of your dollars as possible. In this episode, Guy and Hope share six tips for getting the most out of your B2B video marketing budgetHow to get the most out of your B2B video marketing budgetKeep in mind the 60/40 split. Spend 60% of your budget on branding activities, 40% of your budget on activation. Find budget efficiencies by batching your video production projects. If you have limited budget, don't just make one video. De-risk yourself by making several different spots that you can use, test, and find what works best.Have your strategy and messaging finalized before you start creating video or any other expensive creative assets.Align your budget proportionally along the sales funnel for video production. Spend the most on awareness/top-of-funnel spots and less as you go down.Identify one channel that generates the most leads. Create content that works specifically on that channel, instead of trying to make content for every channel.Invest your budget in creative, not production.For more on each tip, listen to the episode or read the transcript.(Hey listeners: Please take 5 minutes to fill out our listener survey and tell us what you think of the show. One lucky respondent will win either a $50 Amazon gift card or a donation to their local food bank.) Learn more about Guy, Hope and Umault at umault.com

Marketing Smarts from MarketingProfs
The Attention Economy--How Time Affects Your B2B Marketing Efforts: Doug Binder on Marketing Smarts [Podcast]

Marketing Smarts from MarketingProfs

Play Episode Listen Later Jan 19, 2023 33:16


Doug Binder and host George B. Thomas discuss the impact of time and attention on your marketing, including how to keep the attention of customers and how to begin the customer journey.

Confessions Of A B2B Marketer
The B2B Podcast Growth Blueprint with Tom Hunt (Radically Transparent)

Confessions Of A B2B Marketer

Play Episode Listen Later Jan 19, 2023 19:42


In this episode of Confessions of a B2B Marketer, I jumped on the Radically Transparent Podcast hosted by Jennifer Gutman. Jennifer and I discuss the two-step formula for achieving fame in the B2B world, my professional journey, tactics for raising awareness of a podcast, and two relatively untapped opportunities for promotion.

The Long Game
Affiliate-Driven Content Sites and Link Building with Sandeep Mallya (99Signals)

The Long Game

Play Episode Listen Later Jan 18, 2023 54:52


Is it possible to do affiliate marketing without losing your soul? According to 99signals founder Sandeep Mallya, it is. And while there's no shortcut to success, there are key principles to embody along the way. Enjoy our conversation with him.TopicsBe authenticBeing critical to your affiliatesHow to become an affiliate marketing expertThe importance of being organic in your writingDon't be afraid of competitorsThe secret to great SEO contentRevisit and update your contentAI content creating toolsThe important of finding your voiceGet feedbackShow LinksCheck out 99signalsFollow Sandeep Mallya on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Modern Day Marketer
You Can't Be Everything to Everybody When Trying to Resonate

Modern Day Marketer

Play Episode Listen Later Jan 17, 2023 26:57


As marketers at a startup, you need to be intentional about your audience and simplify your messaging and positioning as much as possible. As Jonathan says, “you can't be everything to everybody.” The Juice has had to reevaluate their audience and messaging a few times, because there are two sides to the business. There are brands who use The Juice to post their content and sell their product and there are members/users who use The Juice to learn and further their career.0:00 Intro1:23 Conversation with JG4:15 Two audiences8:00 Finding direction9:50 Explaining to investors12:05 User experience20:00 CRM24:39 SKO event26:28 OutroJoin The JuiceModern Day Marketer The Newsletter (subscribe)Sales Enablement's Guide to a Successful 2023 SKO (sign up today)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

B2B Marketing Excellence: A World Innovators Podcast
Unlocking the Secrets of Targeted Marketing in the Pharmaceutical Industry

B2B Marketing Excellence: A World Innovators Podcast

Play Episode Listen Later Jan 17, 2023 31:15


Learn how to harness the full potential of targeted marketing within the pharmaceutical industry with Amy Miller, Director of Data Marketing Solutions at Informa. In this exclusive interview, discover the secrets to reaching your ideal audience and boosting your sales with the latest strategies in nurture marketing. Some of the topics discussed:   How BioProcess International has been able to grow over the last 20 yearsThe importance of identifying the source of a list Paid subscription vs. controlled circulationHow to get granular with your selects to reach your specific audienceHave a question about your specific market? Email dpeterson@worldinnovators.com for expert advice.Don't miss out, subscribe now and be the first to know when new episodes are available. ================================== Let's Connect: Linkedin Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ ================================== 

Modern Day Marketer
Scaling Your Marketing Team and Growing Pipeline with Thomas Peham of Storyblok

Modern Day Marketer

Play Episode Listen Later Jan 13, 2023 44:41


Thomas Peham is the VP of marketing at Storyblok, a headless CMS (content management system) for developers and marketers. He has worked in SaaS Marketing since 2014 and freelanced on his own for a while. Storyblok grew rapidly, without a sales team at first, by using a “self-service model.” With his expert marketing help, the company grew from 3 to 30 people.0:00 Intro1:01 Conversation with Thomas2:14 Tinder Dates talk5:20 Storyblok7:55 Messaging12:05 Thomas' background16:25 Scaling a team of 3 to 3024:40 Self-service model31:26 Company culture41:40 Tips and advice44:13 OutroSign up for Modern Day Marketer (the newsletter)Join The JuiceFollow Thomas:| Twitter | LinkedIn | Storyblok Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Sam's Business Growth Show
#301 Improve Your B2B SEO For Free (5 free strategies)

Sam's Business Growth Show

Play Episode Listen Later Jan 12, 2023 25:23


► 5 tips to get free backlinks and improve your B2B SEO. ✔ Neal Schaffer's is host of 'Your Digital Marketing Coach with Neal Schaffer's podcast'

Marketing Smarts from MarketingProfs
Inclusive B2B Marketing Techniques You Can

Marketing Smarts from MarketingProfs

Play Episode Listen Later Jan 12, 2023 34:13


Sydni Craig-Hart and host George B. Thomas discuss why having conversations with your customers is the most vital element of becoming inclusive, and why inclusivity has become so essential in the post-pandemic world.

Confessions Of A B2B Marketer
The End Of Sales & Marketing with Daniel Zsolt Rényi of Klear B2B

Confessions Of A B2B Marketer

Play Episode Listen Later Jan 12, 2023 27:30


In this episode of Confessions of a B2B Marketer, I'm joined by Daniel Zsolt Rényi of Klear B2B. We get Daniel to share the importance of shifting from a sales mindset to a revenue mindset, how sales and marketing can work together better, Account-Based Marketing (ABM), B2B content on TikTok, and having a systematic approach to creating content for social media. Learn how to provide value upfront when engaging in B2B lead generation with webinars, trainings, calculators, assessments, quizzes and more!

Long Story Short
B2B Marketing Isn't Broken — It Was Built This Way with Victoria Gamlen

Long Story Short

Play Episode Listen Later Jan 11, 2023 95:24


Victoria Gamlen is a brand strategist and consultant who establishes positioning, develops messaging, and builds verbal identities for B2B and B2C brands. She is also a fractional head of marketing and creative director across multiple industries. Off of LinkedIn, Victoria owns a cleaning business and is an accomplished photographer. Here are a few of the topics we'll discuss on this episode of Long Story Short: How B2B marketing is not broken — it was built this way The false enemies B2B marketers create and what the real one has always been How B2B SaaS defied business fundamentals, and how things look in the current economic climate The impact of Venture Capital funding and business valuations on B2B marketing The key to developing effective marketing and copy: making yourself a local The important distinction between capturing and earning attention Why ‘growth at all costs' never worked, the consequences were just delayed The state of content on LinkedIn and Victoria's strategy for how to win Why creativity might be the most valuable skill in technical fields, and vice-versa Why personal branding is overrated  Resources:B2B SaaS Marketing Isn't Broken, It Was Built This Way: Part 1B2B SaaS Marketing Isn't Broken, It Was Built This Way: Part 2In Defense of Corporate JargonThe Irreconcilable Differences Between B2B and B2C Marketing"Not Boring" Isn't a POV and the Issues with "Pick an Enemy" PositioningConnect with Victoria:LinkedInBlog - In the GrayConnect with Jeff:LinkedInConnect with Sirkin Research:WebsiteTwitterInstagramLinkedIn

The Long Game
Event-Led Growth and Customer Education with Mark Kilens (Airmeet)

The Long Game

Play Episode Listen Later Jan 11, 2023 48:30


Technological advances are coming so rapidly that the phrase “what got you here won't get you there” rings true for almost every industry and business model.When the only thing constant is change, it becomes increasingly important for teams to not just keep their house in order, but also continuously scan the horizon for the next great threat, resource, or opportunity. Sustainable success will require a deep understanding of both immediate and long-term customer needs, so that you can recruit the team and resources needed to address them.In today's episode of The Long Game, you'll hear what Mark Kilens, the Chief Marketing Officer at a virtual event management software called Airmeet, thinks SaaS companies should be doing to be proactive about growth — and how his team is setting themselves up for success.Show TopicsMaking education an integral part of the customer experienceThe ever-evolving role of the CMO Building a team and culture that serves your business goalsWhy event-led growth is an effective option for marketersShow LinksCheck out Airmeet's websiteLearn about Airmeet's Event Experience Cloud softwareCatch up with Mark Kilens on TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

DGMG Radio
Why Constraints & Guardrails Are Good For Your Marketing

DGMG Radio

Play Episode Listen Later Jan 11, 2023 6:42


Just Dave on this short solo episode talking about constraints & guardrails.If you want to make better marketing decisions and struggle with a blank slate, listen to this. Make constraints. Put in a guardrails. Sometimes you will have plenty already in place, like budget, deadlines, or what's technically possible. But even without obvious constraints like those, you can force yourself to have some to help guide the decision making process. Guardrails can help move you from being stuck on making decisions because of the infinite possibilities of channels and campaigns. This is also why so often the answer to many marketing strategy questions here are "it depends" or "tell me more about X."Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.This episode is brought to you by Demandwell. Demandwell is the best SEO solution for B2B SaaS marketers. They've helped customers like Lessonly drive 40% of their revenue from organic search. And they helped Terminus's make organic search their number one source of demosHere's how it works: Results: Demandwell is built for driving the outcomes that b2b marketers care about - demand, traffic, leads, and revenue.  Ease and control: Junior team members can follow recommended steps in the platform, while experts can customize and maintain full control over their work.  Speed: With everything in one platform, Demandwell helps you crank out content that ranks and drives leads in minutes rather than hours.  SEO expert or not, you should give Demandwell a try, and listeners of the Exit Five podcast can get a free competitive SEO Audit to see how you're ranking relative to your competitors. Go to demandwell.com/fomo to get your free SEO consultation today.Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more

DGMG Radio
ABM (Account-Based Marketing) Overview

DGMG Radio

Play Episode Listen Later Jan 9, 2023 51:39 Very Popular


Dave is joined by Brandon Redlinger (VP Marketing at Crosschq). Prior to leading marketing at Crosschq, Brandon was Head of Demand Gen at Demandbase where he managed demand generation, ABM, content marketing, field marketing and partner marketing teams, and Head of Growth at Engagio where he led all content, website, corporate communications and digital marketing.By popular demand in the Exit Five community we wanted to do a dedicated episode on account-based marketing and cover all things ABM in this hour with Brandon, including: - Why take an ABM approach to marketing, which type of companies this go-to-market strategy makes sense for- Where to start with ABM- Guidance for working with sales on selecting target accounts, who owns the account selection process, where ops fits in between sales and marketing, and what "aligning" with sales actually looks like strategically and tactically- What elements are part of an effective ABM campaign and examples of successful ABM campaigns- Metrics and measurement- And moreThanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.This episode is brought to you by Demandwell. Demandwell is the best SEO solution for B2B SaaS marketers. They've helped customers like Lessonly drive 40% of their revenue from organic search. And they helped Terminus's make organic search their number one source of demosHere's how it works: Results: Demandwell is built for driving the outcomes that b2b marketers care about - demand, traffic, leads, and revenue.  Ease and control: Junior team members can follow recommended steps in the platform, while experts can customize and maintain full control over their work.  Speed: With everything in one platform, Demandwell helps you crank out content that ranks and drives leads in minutes rather than hours.  SEO expert or not, you should give Demandwell a try, and listeners of the Exit Five podcast can get a free competitive SEO Audit to see how you're ranking relative to your competitors. Go to demandwell.com/fomo to get your free SEO consultation today.Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more

Modern Day Marketer
Welcome to a New Season of Modern Day Marketer

Modern Day Marketer

Play Episode Listen Later Jan 9, 2023 19:18


Welcome to Season 3 of Modern Day Marketer! Brett wishes everyone a happy new year and reflects on the evolution of this podcast. Exactly two years ago, Brett was hired and hit the ground floor running with this show. He's had hundreds of honest and real conversations with marketers about what's wrong and needs to be fixed in B2B marketing. On Friday, The Juice is launching the first Modern Day Marketer Newsletter. 0:00 Intro2:53 Evolution of the show6:10 Hit the ground floor8:00 Storytelling10:00 Finding guests13:40 Changing the title16:20 Modern Day Marketer Newsletter Sign up for Modern Day Marketer (the newsletter)  Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Wake Up and Lead
#32 - A Huge Voice in B2B Marketing @ 25?! w/ Mason Cosby

Wake Up and Lead

Play Episode Listen Later Jan 9, 2023 37:40


Mason Cosby is one of the main reasons that I became active on LinkedIn. He's also a huge reason that I started this podcast. We went to high school together and did not talk after graduation until we connected 5 years later! He is also the host of The Marketing Ladder. He interviews top marketing leaders to learn how they built their careers so you can learn how to build yours. If you are seeking a new opportunity, trying to learn how to grow in your current role, or want to understand the future of marketing, this is the podcast for you! --- Send in a voice message: https://anchor.fm/hampton-dortch/message

Modern Startup Marketing
133 - The Most Creative Startups Build Marketing Into Their Company DNA (Dave Gerhardt, Founder of Exit Five)

Modern Startup Marketing

Play Episode Listen Later Jan 9, 2023 65:13


WOWZA. Guess who came on to jam with me? YUP. Dave. You're gonna love this episode as we dive into what it means to be creative at your startup, why it's so important today and way more. We ran over because there was just so much to talk about (thanks Dave!). Dave Gerhardt is Founder of Exit Five. He's a former marketing exec at Drift ($1B valuation) and Privy (Series A) and now he's got his company of one. Exit Five (started as DGMG back in the day) is a community for B2B marketing pros with 3,000+ paying members. The main premise: “You didn't go to school for B2B Marketing, but you can learn through the Exit Five community + podcast.” Dave also does some 1:1 consulting work with a small group of high-growth B2B startups like Metadata and Goldcast and Equals. His book "Founder Brand" was released in 2022 and was an instant #1 best-seller on Amazon in Marketing. He's got 150k+ followers on LinkedIn. Here's what we hit on: What does “creative” mean to you (HINT: it doesn't necessarily mean crazy and wild); Some creative ideas from Dave's time at Drift; How to have really good taste for what your audience wants; How to sell the CEO on the creative stuff (HINT: the key to brand building and marketing is not 100% direct response); When it's OK to have a feeling but not a growth plan; How to balance creativity with results; Why and how marketers need to make their ideas and expertise more public inside their company; Are startups being creative enough? (HINT: No.) What's stopping startups from being more creative; Which specific startups ARE being more creative, pushing boundaries, and experimenting with their marketing; When Dave was at his creative peak (HINT: at Drift we created a lot of demand and raised money); Why moving fast is so important (not just ideas); Dave asks me his burning question. You can find Dave on LinkedIn. Learn more about Exit Five. Visit Dave's website davegerhardt.com. For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review! And whenever you're ready, there are 3 ways I can help you: 1. Startup marketing strategy, execution and advising (25+ happy clients and mentees) >> www.furmanovmarketing.com 2. Sign up to get my monthly newsletter where I'm sharing playbooks and insights and cracking some jokes that will make you smile guaranteed >> https://share.hsforms.com/1cP1V40x7RGes5gHk1XNgNw47lba 3. Sponsor my Top 10% podcast and get startup founders, marketers and VCs hearing about your brand >> https://anchor.fm/anna-furmanov You can also find me hanging out on LinkedIn every single week: www.linkedin.com/in/annafurmanov --- Send in a voice message: https://anchor.fm/anna-furmanov/message

Sam's Business Growth Show
How We OUTRANKED Webflow on Page 1 of Google (SEO Walkthrough)

Sam's Business Growth Show

Play Episode Listen Later Jan 6, 2023 8:51


► How we outranked a huge brand with SEO (so you can do the same). ✔ Learn the step-by-step so you can start getting found by ideal clients on Google organic search. - And in this ranking example we didn't have any backlinks going directly to this page. ⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹ ✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email Please check out our sponsors... ⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹ Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/ ⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹

Modern Day Marketer
How to Earn the Attention of Your Audience in a Crowded Space with Megan Noel of Trava Security

Modern Day Marketer

Play Episode Listen Later Jan 6, 2023 26:52


Megan Noel is the Director of Marketing at Trava, a cybersecurity startup that protects and educates small and mid-sized businesses. She shares marketing lessons learnt while working for a small, budding tech startup in a crowded space. The marketing team at Trava is willing to experiment, try and fail and try again, to gain the attention of their audience.0:00 Intro1:15 Conversation with Megan4:13 Approach to marketing9:15 Competition and abundance mindset16:24 Customer conversations19:50 Messaging22:10 Evaluating success23:50 Experiments25:54 Connect with Trava26:19 Outro Subscribe to Modern Day Marketer (The Newsletter) Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Megan: | LinkedIn | Trava | Podcast Follow Brett:| Twitter | LinkedIn 

B2B Marketing Podcast
Episode 75: Award-winning Brian Macreadie discusses Addleshaw Goddard's poetry-based campaign

B2B Marketing Podcast

Play Episode Listen Later Jan 6, 2023 32:34


We're kicking off the new year with Addleshaw Goddard's Brian Macreadie to unpack the secrets behind what makes an award-winning campaign. This campaign, which used poetry to grow the law firm's brand, saw a brand reach of over 350,000 people, three million brand impressions, and over 1,000 hours of brand exposure on the Financial Times website. Oh, and did we mention the four trophies it brought home at the 2022 B2B Marketing Awards, including the most coveted prize of the night, the Grand Prix? Hosted by head of content, David Rowlands, we dive into ‘Rhyme and Reason – Poetry and the Law', exploring everything from the challenges faced, the channels used, to getting buy-in for creativity, and why B2B could always use a little more poetry. Click here to read more about the campaign and the poems themselves: https://www.addleshawgoddard.com/en/rhyme-and-reason/ If you want to uncover the secrets behind a stand-out campaign, you can find the Gold winner's case studies on B2B Marketing's gated community site, Propolis. To find out more about the mine of exclusive content and on-tap expert advice available to Propolis members, click here: https://www.b2bmarketing.net/en-gb/propolis-homepage-2 To find out more about the B2B Marketing Awards, click here: https://www.b2bawards.net/ To secure your spot to the UK's biggest B2B martech focused event, Martechopia, click here: https://events.b2bmarketing.net/martechopia2023 And for the state-side among us, book your super early bird tickets to Ignite USA here: https://events.b2bmarketing.net/igniteusa

Marketing Smarts from MarketingProfs
B2B Marketing and AI for Streamlined and Strategic Communications: Peter Prodromou on Marketing Smarts [Podcast]

Marketing Smarts from MarketingProfs

Play Episode Listen Later Jan 5, 2023 26:24


Host George B. Thomas and Peter Prodromou discuss the advent of AI and how to use it as a tool for better communication, controlled brand narrative, and more efficient internal processes.

Schmidt List
The Truth About B2B Marketing

Schmidt List

Play Episode Listen Later Jan 5, 2023 31:19


Is that it's not about the product; it's about understanding your customer and meeting their needs. In other words, B2B Marketing isn't just about pushing a product or service on potential customers - it's about creating meaningful relationships with them.Join me and Jason Gladu in this video as we closely examine the truth about B2B Marketing. We discuss establishing trust, creating loyalty, and building long-term relationships with your customers. It's all about understanding their goals, pain points, and objectives and finding meaningful ways to meet them.Pick up THE BOOK! https://www.amazon.com/dp/B0BPB2ZTHZ Check out https://www.schmidt-list.com for more show info.Want to learn more about my custom software design and development agency in Minneapolis? https://www.foundrymakes.com

Confessions Of A B2B Marketer
How To Build An AMB Machine with Andy Culligan of AndyCulligan.com

Confessions Of A B2B Marketer

Play Episode Listen Later Jan 5, 2023 34:18


In this episode of Confessions of a B2B Marketer, I'm joined by Andy Culligan of AndyCulligan.com. We get Andy to share his process for Account-Based Marketing (ABM). He discusses the advantages of having sales experience in marketing, how to get closer to customers by attending industry events, how to tier your accounts and why Andy loves direct mail.

The Long Game
Kitchen Side: Our Attempt at Ghostwriting Thought Leadership Content

The Long Game

Play Episode Listen Later Jan 4, 2023 44:28


You don't have to look far to hear that “thought leadership” matters in 2023. But what does it take to do it well and in an authentic way? In this conversation, we chat about the best — and worst — ways to approach building that authority.TopicsFinding the balance between editorial content and optimizationWriting for yourself is not the same as writing for othersUnlearning writing only for SEOOptimize and opinionate contentDifferent way to look at bad contentChicken and egg problemWhat really is the goal of content?Good SEO strategies take time to matureWhy physical content is still importantShow LinksConnect with Alex on Twitter or LinkedInConnect with Allie on Twitter or LinkedInConnect with David on Twitter or LinkedIn  Connect with Omniscient Digital on LinkedIn or TwitterListen to more episodes of The Long Game podcastWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we're working both on growing our clients' businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

DGMG Radio
B2B marketing heading into 2023, growing your career in a down economy, continuing to bet on LinkedIn organic & more with John Short (Founder & CEO Compound Growth Marketing)

DGMG Radio

Play Episode Listen Later Jan 3, 2023 52:19


Dave is joined by John Short (Founder & CEO of Compound Growth Marketing) to talk about the state of B2B marketing / B2B SaaS as a of December 2022 heading into the new year, tips for growing your career during a time when company growth might be slower, and why they are continuing to bet on LinkedIn organic as a key channel for B2B company growth.Thanks to Demandwell, our presenting sponsor for the Exit Five podcast.https://www.demandwell.com/Demandwell is the best SEO solution for B2B SaaS marketers. They've helped customers like Lessonly drive 40% of their revenue from organic search. And they helped Terminus's make organic search their number one source of demosHere's how it works: Results: Demandwell is built for driving the outcomes that b2b marketers care about - demand, traffic, leads, and revenue.  Ease and control: Junior team members can follow recommended steps in the platform, while experts can customize and maintain full control over their work.  Speed: With everything in one platform, Demandwell helps you crank out content that ranks and drives leads in minutes rather than hours.  SEO expert or not, you should give Demandwell a try, and listeners of the Exit Five podcast can get a free competitive SEO Audit to see how you're ranking relative to your competitorsGo to demandwell.com/fomo to get your free SEO consultation today.Thanks to my friends at hatch.fm for producing the podcast for me. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Driving Demand
23 - SEO secrets to go from 0 to 1,5M impressions in only 6 months (with Emir Atlı, Co-Founder & CRO at HockeyStack)

Driving Demand

Play Episode Listen Later Jan 3, 2023 38:15


Emir Atlı is the Co-Founder and CRO at HockeyStack. He is also the podcast host of his own show "SaaS Marketing & Growth Chats" where he has interviewed some of the best marketing people in the business.On this episode we talk about:- Why attribution matters for marketers and how you can use it to win- How HockeyStack position themselves in the competitive attribution category- How they went from 0 to 1,5M impressions in only 6 months from SEO- How they 5xd their pipeline from LinkedIn ads in only 4 monthsIf you want to get more in-depth information and get a step-by-step guide into their SEO playbook or LinkedIn Ads playbook - check out The Flow, their growth bible for SaaS marketers. This episode is brought to you by our great partners Albacross, HockeyStack & GetAccept.

B2B Marketing Excellence: A World Innovators Podcast
Using Your Audience as a Compass to Success

B2B Marketing Excellence: A World Innovators Podcast

Play Episode Listen Later Jan 3, 2023 35:28


When you are scuba diving, a good compass not only guides you in the right direction it could also save your life. In business, your audience is your compass. Get to know your audience, learn to navigate their directions, and you'll be on a direct path to success.In this episode, I will talk with Greg Trauthwein, President & COO of New Wave Media. A 4th generation family-owned business. New Wave Media publishes Maritime Reporter & Engineering News, Marine News, Marine Technology Reporter, and Maritime Logistics Professionals. We spoke about the importance of nurturing and deepening the relationship with your audience. Along the way, we talked about the following topics:How Greg keeps the content fresh and engaging for 4 B2B trade publications, 10 websites, and a dozen e-newslettersHow to stand out from other publishers and online platformsHow the relationships you form should simulate a redwood forest How to stop and get to know people on a personal basis so your bonds will grow. With this information, you can implement small changes to help your business increase ROI and grow your sales.If you have any questions or would like information, please feel free to contact either of us directly - Donna Peterson - dpeterson@worldinnovators.com / Cell: 203-219-9603Greg Trauthwein - trauthwein@marinelink.com For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or dpeterson@worldinnovators.com.Visit our website at http://www.worldinnovators.comThe information in this episode is only the tip of the iceberg. To learn more, subscribe and get notifications on new episodes when they become available.================================== Let's Connect: Linked Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ ================================== 

Leaders of B2B - Interviews on B2B Leadership, Tech, SaaS, Revenue, Sales, Marketing and Growth
B2B Marketing as a Revenue Generator, a Catalyst for Change and the Glue That Holds the Company Together with Leela Gill of 1health

Leaders of B2B - Interviews on B2B Leadership, Tech, SaaS, Revenue, Sales, Marketing and Growth

Play Episode Listen Later Jan 2, 2023 32:11


On this episode, Leela Gill, Chief Marketing Officer at 1health shares how she found her purpose in marketing. She also dishes out some key insights that #b2b #businessleaders will find relevant and educational.Leela has taken several roles but found her calling in marketing. She feels that marketing's role is the glue that brings the #leadership of the company together. This helped her realize her “why” in her career. Marketing is a change catalyst, calling customers to change and jump on, it also helps the organization transform through effective communication.She shares how sales and marketing need to collaborate more than ever. Having shared metrics can help the company achieve growth and revenue even with differing functions. She also believes in the power of being able to unplug and recharge in order to be more productive.This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

Sam's Business Growth Show
#299 How Customer Stories Grow Trust & Revenue - Dustin Tysick

Sam's Business Growth Show

Play Episode Listen Later Jan 2, 2023 36:24


The Long Game
Office Hours: Building SEO Growth Loops with Kevin Indig

The Long Game

Play Episode Listen Later Dec 28, 2022 27:02


Before you know it there's another SEO “growth hack” going around. But, like all trends, they come and go. Few strategies survive the test of time. And few people know them like Kevin Indig (ex-Shopify). In this Office Hours workshop, Kevin peels back timeless principles for how your growing company can approach SEO.TopicsScaling SEOIntegrators vs. AggregatorsGrowing your marketplaceAggregator and integrator approach to SEOSEO Growth loopCompounding effects of self-reinforcing growth loopSelf-reinforcing growth loopHow to compete in SEOShow LinksConnect with Kevin Indig on LinkedIn and TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Profession Session
How to Become Irreplaceable Fast in a Small Business - Jessica Hobday | Profession Session EP. 41

Profession Session

Play Episode Listen Later Dec 28, 2022 91:26


Jessica Hobday is the Director of Operations at Plente Agency, a digital marketing agency that specializes in B2B marketing. We tell the story of how we met through the handsome gentleman featured in the thumbnail with her. We discuss how she has been able to achieve this role in only a couple of years by "becoming irreplaceable." Jessica discusses why working in a small business is the best way to start your career. We discuss how transparency and honesty are best cultivated and practiced in small business. We do a deep dive into digital advertising and discuss the high level tactics that have allowed Plente to never lose a client. We discuss work-life balance and the mindset Jessica has that has allowed her to find a balance while achieving very impressive growth quickly. We get deep into how operations can be handled most efficiently in small business, and much more. Guest: Jessica Hobday https://www.instagram.com/j_hobday/ https://plente.co/ Host: Brody Vinson https://www.instagram.com/brodyvinson.io/ https://linktr.ee/brodyvinson

Sam's Business Growth Show
#298 9 Steps To Explosive Marketing Success (Semrush VP Digital Marketing Interview)

Sam's Business Growth Show

Play Episode Listen Later Dec 28, 2022 59:16


Forward Launch Your SaaS | B2B Marketing & Growth for Startups
How trusting yourself and your team fuels company growth -- Kate Bradley Chernis, Co-Founder and CEO LatelyAI

Forward Launch Your SaaS | B2B Marketing & Growth for Startups

Play Episode Listen Later Dec 27, 2022 41:20


TIMESTAMPS03:00 - Why Kate's Dad told her that she couldn't work for other people anymore08:56 - The Art Of The Start by Guy Kawasaki11:20 - Her first angel investors12:50 - Walmart project that helps them to reach 130% ROI15:30 - The power of voice and copy18:00 - How Lately can help you get more out of your content24:00 - The mindset that helps them get 240% in monthly revenue28:40 - Finding a pure place31:00 - How opportunity and doors opened just by being herself35:00 - Be careful who you listen toGUEST BACKGROUNDKate Bradley Chernis is the Founder & CEO of Lately – A.I that learns which words will get you the most engagement and turns your video, audio, and text into dozens of social posts containing those words. As a former rock 'n' roll dj, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. She's also an award-winning radio producer, engineer and voice talent with 25 years of national broadcast communications, brand-building, sales and marketing expertise. What she learned in radio about the neuroscience of music helps fuel Lately's artificial intelligence.Prior to founding Lately, Kate also owned a marketing agency that got Walmart a 130% ROI YoY for three years.MAIN INSIGHTTrusting your gut and being yourself opens opportunities for the company and builds more trust in your team.KEY TAKEAWAYSEverything is about emotionCreate and share the right mindset with your teamInvestors bets on your guts and not on the productBeing yourself means being more confident and creativePRACTICAL STEPSCreate and identify the environment where you can be creativeIdentify the uncomfortable situation and change itBe yourselfKnow when to listen and get feedback from other peopleTIPS FOR SUCCESSChoose the right feedback and people to listen toTrust your gut immediatelyTrust your team that they will accept whatever you say that comes out of your mindMORE FROM LATELY AILately's AI learns which words will get you the most engagement and repurposes video, audio, and text into dozens of social posts that contain those words. Learn more at lately.ai

Marketing Smarts from MarketingProfs
Visual Search for B2B Marketing Success: Olga Andrienko on Marketing Smarts [Podcast]

Marketing Smarts from MarketingProfs

Play Episode Listen Later Dec 22, 2022 29:05


Semrush's Olga Andrienko and host George B. Thomas discuss what visual search is, whether it's right for your company, and how to adopt best-practices for it out of the gate.

The Long Game
Upcoming Trends in Marketing According to Futurist Mark Schaefer

The Long Game

Play Episode Listen Later Dec 21, 2022 47:55


Marketing: the more it changes, the more it stays the same. For every new buzzword that blows up on Twitter, there are as many timeless principles about how to succeed. Mark Schaefer is a globally-recognized author, keynote speaker, futurist, and business consultant who blogs at Businesses Grow — one of the top five marketing blogs of the world. He has spent his entire career learning to separate the signal from the noise in business. In this conversation, we cover whether trends matter, why dirty businesses lose, and how to win in a post-SEO world.Show TopicsMarketing in the new worldTrends come and goInvest in contentHow to win in a post-SEO worldThree criteria Peter Drucker usedFlow: the secret to writingShould you pick a niche for your personal brand?Show Links Check out Schaefer Marketing Solutions hereConnect with Mark Schaefer on LinkedIn and TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Marketing Swipe File
The 8 Mile Play & Why We Did The Webinar No One Was Doing In B2B Marketing

Marketing Swipe File

Play Episode Listen Later Dec 21, 2022 8:10


The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
Episode 839 – Half Baked Cookies – How To Cook Your B2b Marketing to Perfection

The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

Play Episode Listen Later Dec 20, 2022 10:00


Tis The Season... for holiday parties. There are cookies everywhere. There are cookie exchanges because you can't get enough. You can't eat all your own cookies (well I guess you could if you tried hard enough). Marketing is a lot like cookies. It can be unique and tasty, or it can be just junk food. It all depends on the recipe and the artist mixing it up and baking it. If you think about it, you eat marketing cookies every day in your browser. In B2b marketing, your content is your cookies. Some businesses try to use browser cookies and other ad techniques to attract buyers, but with B2b marketing, you will find that the websites customers visit (like LinkedIn) don't use consumer-style cookies in their advertising. So, you have to use a great recipe, and quality ingredients to attract people's eyes and hearts. In this episode, we will explore how you can create content, in small bite-sized morsels, that will keep people coming back for MORE! Want To See How To Market BETTER? - Click Here

Metrics that Measure Up - B2B SaaS Analytics
Marketing Metrics that Matter to the CFO - with Chris Golec, Founder and CEO Channel99 and Demandbase

Metrics that Measure Up - B2B SaaS Analytics

Play Episode Listen Later Dec 20, 2022 34:53


Heading into 2023, B2B SaaS CFOs are doubling down on using performance metrics to guide the 2023 operating budget. A key question is what metrics they use to help evaluate the Marketing budget, and what metrics they wish they had from Marketing to help inform budget allocation and investment decisions.Chris Golec, the founder, and CEO of intent data and account-based program platform leader Demandbase has recently launched his new company, Channel99 which is purpose-built to help bridge the gap between Marketing performance metrics that Marketing is currently capturing and those performance metrics that Finance leaders would like to see that help inform their budget allocation and investment analysis.We started the conversation with Chris on the evolution of B2B Marketing over the last ten years. In the early 2010s, Marketing Automation platforms enabled broader and more frequent outreach to their target buyers, and then Account-Based programs started to evolve in the 2015 - 2020 timeframe to increase the "quality of Marketing outreach. Chris predicts that moving into 2023 and beyond, B2B Marketing organizations will be held to more "performance-centric" measurements that focus on the ultimate outcomes of pipeline and revenue ($) that the CFO uses to evaluate return on investment for all Marketing program investments.We dove into the megatrends that Chris mentioned early in the podcast, and the impact of Marketing Automation, Intent Data, and Account-Based Marketing programs. Chris highlighted, though self-admittedly from a biased perspective that these investments did increase the Return on Marketing investment, but most companies do not have the infrastructure to measure the impact of Marketing investments down to the last mile of pipeline and revenue ($).When asked if Marketing is using metrics to inform decisions, Chris highlighted that the majority of Marketing performance measurements (metrics) are primarily department focused, and not linked to the ultimate outcomes that CFO and CEO are most interested in - Pipeline and Revenue generated. One quick action to change this reality is for the CEO and CFO to require Marketing leaders to measure the ultimate outcomes in dollars...not activity, engagement, and leads.Chris shared his premise that one reason that Marketing does not provide more granular "finance performance metrics" to the CFO is the lack of easy-to-use infrastructure that can measure dollars invested in high-priority target accounts that fit the Ideal Customer Profile (ICP) through to revenue generated.Another key requirement to capturing and generating good Marketing ROI performance metrics is to start with understanding discretionary program spending on things like paid and organic search and understanding not only the engagement levels, but the engagement levels with accounts in their target market (ICP) and then pulling the thread all the way through to revenue.If you are a "performance" centric B2B Marketer or a Finance leader trying to better understand the return on Marketing investment, the conversation with Chris Golec is highly informative and thought-provoking!!!

B2B Nation
Why You Need Brand to Support Demand in B2B Marketing

B2B Nation

Play Episode Listen Later Dec 20, 2022 31:08


Branding might be the most undervalued aspect of B2B marketing. Just take a look at any list of the dominant brands in the world, and you might see a B2B brand or two, but branding remains synonymous with the B2C world. But the lack of investment in branding is putting many B2B brands at a disadvantage. Demand generation is the dominant marketing philosophy in the B2B space, and your demand gen efforts are much more effective when your brand works to support demand. Without brand recognition and trust, B2B buyers are much less likely to respond to demand gen tactics and give up personal information. On this episode of the B2B Nation podcast, we talk to Jordan Liebman, Vice President, Global Demand Generation and Brand Marketing at Blue Jeans by Verizon. Among the topics we discuss are the state of branding in B2B marketing; Jordan's career journey, from agency to brand and from B2C to B2B; and the trend toward consumer-like B2B experiences and more. Episode Guide 2:40: Why Blue Jeans by Verizon provides self-service B2B purchases for its customers 7:34: Jordan discusses his career path, from agency to brand and B2C to B2B 13:19: What do B2B organizations get wrong about branding? 18:37: How does brand support demand gen tactics in B2B marketing? 21:39: What are Jordan's goals for his team, brand and himself for 2023? 24:15: What is Jordan's favorite tool? 27:01: What's the short-term future for popular social media platforms?

Up Your Game
567: B2B marketing key insights

Up Your Game

Play Episode Listen Later Dec 16, 2022 23:42


In this episode of the Remote CEO Show, I had the pleasure to interview Sully Chaudhary. The CEO of WriterArmy – specializes in inbound/content marketing, marketing automation, and SEO (content and backlinking), growth strategies for startups and established firms. We are highly experienced in equity crowdfunding marketing strategy and personal and corporate brand strategy. Along with providing growth/inbound marketing services, we partner with the world's leading specialty agencies and vendors to provide you with full-service growth marketing.

Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers
323: Build Your Dream B2B Marketing Team

Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers

Play Episode Listen Later Dec 16, 2022 46:40


What maketh a high functioning, well connected B2B marketing team? In this episode of Renegade Marketers Unite, we welcome three CMOs who share their approaches to shaping, growing, and nurturing their marketing organization in tandem with business growth. Get ready for some winning wisdom from these three CMOs: Melissa Goldberger of Safebreach  James B. Stanton of Empyrean  Jamie Walker of Keyfactor  For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

SunCast
550: B2B Marketing That Works Better Than Your Expectations

SunCast

Play Episode Listen Later Dec 13, 2022 29:19


Everyone talks about B2B marketing these days, often without a clear understanding of its meaning or importance. So today, we shine a light on business-to-business or B2B marketing to gain a better perspective on the term and, most importantly, strategies for maximizing your B2B renewable energy-focused marketing investments.Our conversation includes top renewable industry marketers Naveed Hasan, director of external affairs and marketing at Sungrow North America; Kathy Heilmann, vice president of marketing at Shoals Technologies Group; Kristan Kirsh, vice president of global marketing at Nextracker; and Tom Weirich, senior marketing manager EDP Renewables North America (EDPR NA).These four industry experts share all you need to know about marketing aimed at individual companies and their decision-makers as customers. There are some similarities as well as significant differences between B2B and B2C — that is, business-to-consumer marketing — and we'll hear all about it in this engaging podcast.Today's episode is a rebroadcast from the RE+ PowerUp Media Zone, a live production of SunCast Media. And you can watch all the live broadcasts from the Media Zone at www.suncast.live!If you want to connect with today's guests, you'll find links to their contact info in the show notes on the blog.SunCast is presented by Sungrow, the world's most bankable inverter brand.You can learn more about all the sponsors who help make this show free for you here: www.mysuncast.com/sponsorsRemember you can always find the resources and learn more about today's guest, recommendations, book links, and more than 549 other founder stories and startup advice at www.mysuncast.com.You can connect with me, Nico Johnson, on Twitter, LinkedIn or email.

B2B Growth
Best of 2022: How to Structure a Modern Marketing Team with Gaetano DiNardi

B2B Growth

Play Episode Listen Later Dec 12, 2022 29:07


In this Best of 2022 episode, Benji talks to Gaetano DiNardi, the VP of Growth at Aura.Discussed in this episode:The 5 distinct Marketing units for optimal business performanceDemand capture vs. demand creatorHow to better measure your marketing efforts