Podcast appearances and mentions of pearl lemon

Hear a live conversation with my client, who I ended up finding 9 scholarships for, worth potentially $13,500 (if he applies for and receives them)! Ever wanna work with me, too? HEAD TO… calendly.com/moneyandmentalpeace and plan a FREE Scholarship Strategy Session so we can find you some bread for school!!! LET'S GOOOOOOOOOOOOOO!!!   Related Episodes:   172 - 3 Ways to Search and Find the Scholarships Specific To You 173 - She Paid Off $20,000 in Student Loans in a Few Months, Before Ever Paying Any Interest! Learn How You Can Too (: 158 - How to Graduate College with $10,000 to SPARE! Learn About FREE COLLEGE Here...    Facebook --＞ Christian College Girl Community - Scholarships & Graduate Debt-Free | Facebook  Instagram --＞ @moneyandmentalpeace) Email --＞ info@moneyandmentalpeace.com   Get scholarships and pay for college without student loans!   Are you worried about how to pay for college? Stressed because it's so expensive? Are you having trouble finding scholarships, or all you find don't apply to you? Overwhelmed with all things school and money?   Welcome fam! This podcast will help you find and get scholarships, avoid student loans and maybe even graduate college debt-free!   Hey! I'm Kara, a Christian entrepreneur, amateur snowboarder, and scholarship BEAST! I figured out how to not only finish college debt-free, but I even had $10k left over in the bank after graduation. (& btw, my parents weren't able to help me financially either!)   During school, I was worried about paying for next semester. I couldn't find scholarships that worked specifically for me, and didn't know how to get started while juggling homework and keeping up with ALL.THE.THINGS.   But dude, I learned there was a better way! With God's direction, I tested out of classes, and found the perfect scholarships, grants, internships, and weird budget hacks that helped me go from overwhelmed to debt-free with $10k in the bank–all with God on my side.   ... and I'm here to walk you through this, too.   If you are ready to find scholarships specific to you, learn to manage your money well, and have enough money to kill it at college, this pod is for you!   So grab your cold brew and TI-89, and listen in on the most stress-free and debt-free class you've ever attended: this is Money and Mental Peace.   Topics included in this podcast: money management, manage money, money, broke, waste of money, college, debt-free, overwhelmed, scholarships, college scholarships, scholarships for graduate students, undergraduate, Dave Ramsey, grants, college grants, university, free money, Law school, law school scholarship, law firm, domestic violence scholarship, smart home, unigo, niche, scholarship owl, Grove City College, Pearl Lemon

Today we talk about taking the first step in signing up for a marathon all the way through to training for a 200 mile race with my guest Deepak Shukla. Deepak was born and raised in London but now resides in the Italian countryside. He is founder of multiple businesses including Pearl Lemon, a digital marketing agency employing 75 people globally. He ran his first marathon in Chicago in 2009. In June, he ran his first 100-mile ultra and is now training for a 200-mile ultra. To find out more about Deepak go to: https://deepakshukla.com and coming soon... https://pearllemonrunning.com The 21 day marathon mastery email course is available now - an email every day on nutrition, mindset and execution to get the best out of your training. You can get access here: ⁠⁠⁠⁠https://buy.stripe.com/28o3e02odgF9cTe28o⁠⁠⁠⁠ To book a one off coaching call to prepare for your upcoming race choose a time here: ⁠⁠⁠⁠https://calendly.com/therunningrules/zoom-coaching-call⁠⁠

Hear a live conversation with my client, who I ended up finding 11 scholarships worth potentially $18,722 (if he applies for and receives them)! Ever wanna work with me, too? HEAD TO… calendly.com/moneyandmentalpeace and plan a FREE Scholarship Strategy Session so we can find you some bread for school!!! LET'S GOOOOOOOOOOOOOO!!!   Related Episodes:   172 - 3 Ways to Search and Find the Scholarships Specific To You 173 - She Paid Off $20,000 in Student Loans in a Few Months, Before Ever Paying Any Interest! Learn How You Can Too (: 158 - How to Graduate College with $10,000 to SPARE! Learn About FREE COLLEGE Here...    Facebook --＞ Christian College Girl Community - Scholarships & Graduate Debt-Free | Facebook  Instagram --＞ @moneyandmentalpeace) Email --＞ info@moneyandmentalpeace.com   Get scholarships and pay for college without student loans!   Are you worried about how to pay for college? Stressed because it's so expensive? Are you having trouble finding scholarships, or all you find don't apply to you? Overwhelmed with all things school and money?   Welcome fam! This podcast will help you find and get scholarships, avoid student loans and maybe even graduate college debt-free!   Hey! I'm Kara, a Christian entrepreneur, amateur snowboarder, and scholarship BEAST! I figured out how to not only finish college debt-free, but I even had $10k left over in the bank after graduation. (& btw, my parents weren't able to help me financially either!)   During school, I was worried about paying for next semester. I couldn't find scholarships that worked specifically for me, and didn't know how to get started while juggling homework and keeping up with ALL.THE.THINGS.   But dude, I learned there was a better way! With God's direction, I tested out of classes, and found the perfect scholarships, grants, internships, and weird budget hacks that helped me go from overwhelmed to debt-free with $10k in the bank–all with God on my side.   ... and I'm here to walk you through this, too.   If you are ready to find scholarships specific to you, learn to manage your money well, and have enough money to kill it at college, this pod is for you!   So grab your cold brew and TI-89, and listen in on the most stress-free and debt-free class you've ever attended: this is Money and Mental Peace.   Topics included in this podcast: money management, manage money, money, broke, waste of money, college, debt-free, overwhelmed, scholarships, college scholarships, scholarships for graduate students, undergraduate, Dave Ramsey, grants, college grants, university, free money, Law school, law school scholarship, law firm, domestic violence scholarship, smart home, unigo, niche, scholarship owl, Grove City College, Pearl Lemon

Hear a live conversation with my client, who I ended up finding 9 scholarships worth potentially $13,500 (if he applies for and receives them)! Ever wanna work with me, too? HEAD TO… calendly.com/moneyandmentalpeace and plan a FREE Scholarship Strategy Session so we can find you some bread for school!!! LET'S GOOOOOOOOOOOOOO!!!   Related Episodes:   172 - 3 Ways to Search and Find the Scholarships Specific To You 173 - She Paid Off $20,000 in Student Loans in a Few Months, Before Ever Paying Any Interest! Learn How You Can Too (: 158 - How to Graduate College with $10,000 to SPARE! Learn About FREE COLLEGE Here...    Facebook --＞ Christian College Girl Community - Scholarships & Graduate Debt-Free | Facebook  Instagram --＞ @moneyandmentalpeace) Email --＞ info@moneyandmentalpeace.com   Get scholarships and pay for college without student loans!   Are you worried about how to pay for college? Stressed because it's so expensive? Are you having trouble finding scholarships, or all you find don't apply to you? Overwhelmed with all things school and money?   Welcome fam! This podcast will help you find and get scholarships, avoid student loans and maybe even graduate college debt-free!   Hey! I'm Kara, a Christian entrepreneur, amateur snowboarder, and scholarship BEAST! I figured out how to not only finish college debt-free, but I even had $10k left over in the bank after graduation. (& btw, my parents weren't able to help me financially either!)   During school, I was worried about paying for next semester. I couldn't find scholarships that worked specifically for me, and didn't know how to get started while juggling homework and keeping up with ALL.THE.THINGS.   But dude, I learned there was a better way! With God's direction, I tested out of classes, and found the perfect scholarships, grants, internships, and weird budget hacks that helped me go from overwhelmed to debt-free with $10k in the bank–all with God on my side.   ... and I'm here to walk you through this, too.   If you are ready to find scholarships specific to you, learn to manage your money well, and have enough money to kill it at college, this pod is for you!   So grab your cold brew and TI-89, and listen in on the most stress-free and debt-free class you've ever attended: this is Money and Mental Peace.   Topics included in this podcast: money management, manage money, money, broke, waste of money, college, debt-free, overwhelmed, scholarships, college scholarships, scholarships for graduate students, undergraduate, Dave Ramsey, grants, college grants, university, free money, Law school, law school scholarship, law firm, domestic violence scholarship, smart home, unigo, niche, scholarship owl, Grove City College, Pearl Lemon

Hear a live conversation with my client, who I ended up finding 11 scholarships worth potentially $18,722 (if he applies for and receives them)! Ever wanna work with me, too? HEAD TO… calendly.com/moneyandmentalpeace and plan a FREE Scholarship Strategy Session so we can find you some bread for school!!! LET'S GOOOOOOOOOOOOOO!!!   Related Episodes:   172 - 3 Ways to Search and Find the Scholarships Specific To You 173 - She Paid Off $20,000 in Student Loans in a Few Months, Before Ever Paying Any Interest! Learn How You Can Too (: 158 - How to Graduate College with $10,000 to SPARE! Learn About FREE COLLEGE Here...    Facebook --＞ Christian College Girl Community - Scholarships & Graduate Debt-Free | Facebook  Instagram --＞ @moneyandmentalpeace) Email --＞ info@moneyandmentalpeace.com   Get scholarships and pay for college without student loans!   Are you worried about how to pay for college? Stressed because it's so expensive? Are you having trouble finding scholarships, or all you find don't apply to you? Overwhelmed with all things school and money?   Welcome fam! This podcast will help you find and get scholarships, avoid student loans and maybe even graduate college debt-free!   Hey! I'm Kara, a Christian entrepreneur, amateur snowboarder, and scholarship BEAST! I figured out how to not only finish college debt-free, but I even had $10k left over in the bank after graduation. (& btw, my parents weren't able to help me financially either!)   During school, I was worried about paying for next semester. I couldn't find scholarships that worked specifically for me, and didn't know how to get started while juggling homework and keeping up with ALL.THE.THINGS.   But dude, I learned there was a better way! With God's direction, I tested out of classes, and found the perfect scholarships, grants, internships, and weird budget hacks that helped me go from overwhelmed to debt-free with $10k in the bank–all with God on my side.   ... and I'm here to walk you through this, too.   If you are ready to find scholarships specific to you, learn to manage your money well, and have enough money to kill it at college, this pod is for you!   So grab your cold brew and TI-89, and listen in on the most stress-free and debt-free class you've ever attended: this is Money and Mental Peace.   Topics included in this podcast: money management, manage money, money, broke, waste of money, college, debt-free, overwhelmed, scholarships, college scholarships, scholarships for graduate students, undergraduate, Dave Ramsey, grants, college grants, university, free money, Law school, law school scholarship, law firm, domestic violence scholarship, smart home, unigo, niche, scholarship owl, Grove City College, Pearl Lemon

In this current era where most things now revolve online, businesses need to keep up their game and ensure their space in the online world. However, with numerous brands competing for a spot, being able to stand out is difficult. Therefore, with the help of search engine optimization, businesses have a way to attract people's attention and spread their brand's name wide. Deepak Shukla,  the CEO of Pearl Lemon specializes in search engine optimization, supporting businesses for searchability, discoverability, Google knowledge growth, and more. In this episode, Wibe shares his knowledge and expertise about search engine optimization, obtaining organic traffic, determining a business or website's authenticity through its experience, updating social profiles, and how Pearl Lemon can help your brand. Resources Pearl Lemon Site  Deepak Shukla on LinkedIn  Deepak Shukla on Instagram  Deepak Shukla on Twitter  Deepak Shukla on Youtube Deepak Shukla on Facebook

Ben meets with Deepak Shukla, the founder of London-based SEO agency, Pearl Lemon to talk some more about link building. Link building is an important part of your SEO arsenal. So how can you ensure that you get consistent and high-quality links? Today, Deepak talks to Ben about some free resources that will generate 10 high-quality links for you per month. Show NotesConnect With:Deepak Shukla: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Deepak Shukla, the founder of London-based SEO agency, Pearl Lemon, chats with Ben about content. Your content is how you relate with your target audience. How much content are you currently putting out there? Today, Ben and Deepak discuss how you can scale your content team to produce 50 blogs per month. Show NotesConnect With:Deepak Shukla: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ben meets with Deepak Shukla, the founder of London-based SEO agency, Pearl Lemon. We want to outrank our competitors. That's why we invest so much in our SEO strategy. Today, Ben and Deepak discuss coat-tail link building. Show NotesConnect With:Deepak Shukla: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Pearl Lemon's Founder, Deepak Shukla concludes his thoughts on SEO's current state. Topical content is undeniably useful in terms of generating leads and traffic. But there is no one size fits all when it comes to targeting. Deepak gets into why topical content may not be a good use of your time. Show NotesConnect With: Deepak Shukla: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Founder of Pearl Lemon, Deepak Shukla, continues the discussion on the importance of reputation management. On one hand, reviews equal customer engagement, which equals pleasing the algorithm. On the other hand, they aren't guaranteed, even if you offer excellent service. Deepak tackles why reviews may be your biggest waste of time. Show NotesConnect With: Deepak Shukla: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Deepak Shukla, Founder of Pearl Lemon weighs in on what works and doesn't in SEO. Let's face it, buyer decisions are influenced by reputation. Which means it's up to SEOs to manage their clients' reputations online to drive sales. Deepak breaks down why reputation management is SEO's number one failure. Show NotesConnect With: Deepak Shukla: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

My Plan To Hire Ex Servicemen and Ex Convicts To Scale The Pearl Lemon Group by Deepak Shukla

Going Ghost From Pearl Lemon by Deepak Shukla

Project Freedom - Pearl Lemon Runs Without Me.mp3 by Deepak Shukla

Ben meets with Deepak Shukla, the founder of London-based SEO agency, Pearl Lemon to talk some more about link building. Link building is an important part of your SEO arsenal. So how can you ensure that you get consistent and high-quality links? Today, Deepak talks to Ben about some free resources that will generate 10 high-quality links for you per month. Show NotesConnect With: Deepak Shukla: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Deepak Shukla, the founder of London-based SEO agency, Pearl Lemon, chats with Ben about content. Your content is how you relate with your target audience. How much content are you currently putting out there? Today, Ben and Deepak discuss how you can scale your content team to produce 50 blogs per month. Show NotesConnect With: Deepak Shukla: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ben meets with Deepak Shukla, the founder of London-based SEO agency, Pearl Lemon. We want to outrank our competitors. That's why we invest so much in our SEO strategy. Today, Ben and Deepak discuss coat-tail link building. Show NotesConnect With: Deepak Shukla: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today, Ben continues the conversation with the founder of Pearl Lemon SEO agency, Deepak Shukla. Are you getting the best possible SEO results for your business? What is the most important skill that an SEO needs to have? Deepak and Ben talk about why sales is the most important skill for an SEO. Show NotesConnect With: Deepak Shukla: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterPrivacy Policy and California Privacy Notice.

Deepak Shukla, the founder of Pearl Lemon SEO agency talks with Ben about what you should focus on in the early stages of your website. Both your brand and your SEO strategy are major factors that affect the success of your business. So what should you really be focusing on first? Today, Ben and Deepak talk about building your brand versus your SEO strategy as a start-up. Show NotesConnect With: Deepak Shukla: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterPrivacy Policy and California Privacy Notice.

Ben talks with Deepak Shukla, the founder of Pearl Lemon SEO agency. As an SEO strategist, Deepak Shukla helps clients across the world to outrank their competitors. Getting to that number one spot or even to the first page of Google is the bottom line for SEOs. Today, Ben and Deepak discuss reverse engineering keyword research. Show NotesConnect With: Deepak Shukla: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterPrivacy Policy and California Privacy Notice.

Welcome to the final installment of our episode with Deepak Shukla of Pearl Lemon. So far this week, Deepak and I have talked about link building strategies, whether they are important or not in the 2020s. Yesterday, we talked about cold emailing tactics and whether they have an impact on your SEO performance. Today, we're going to wrap up our conversation talking about the impact of establishing EAT. Show NotesConnect With: Deepak Shukla: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Today’s the 2nd part of our conversation with Deepak Shukla of Pearl Lemon. Yesterday, Deepak and I discussed whether link building strategies were still valuable in 2020. Today, we're going to talk about whether cold emailing tactics have an impact on SEO. Show NotesConnect With: Deepak Shukla: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Welcome to the 1st of 3 our part episode. Today we're going to talk to a world renowned SEO strategist who is known for getting his clients to outrank bigger and better funded competitors. Joining us today is Deepak Shukla, Founder of Pearl Lemon, which is an award winning agency based in London that leverages a distributed team of SEO nerds to draw upon the best talent in the world. And today, Deepak and I are going to talk about link building strategies in the 2020s and decide if link building is dead. Show NotesConnect With: Deepak Shukla: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Join Kyle as he speaks with Federica Gianoglio, the HR Success Manager at Pearl Lemon. As the HR Success Manager at the Pearl Lemon Group, she has helped them grow a totally remote, 30-person company that runs several Saas and Affiliate products (as well as a digital marketing agency). She's hired people from all corners of the globe, always remotely and has never met a single member of our team! We talk about onboarding, employee relations in a remote environment, and how resumes and CVs are B.S.About Pearl Lemon - an award-winning SEO and digital marketing company based in London. They operate on a 100 percent remote basis, and have a global team working around the clock. You can read more about us here: SEO Agency London | London SEO Company | Pearl LemonThey've also recently launched an Academy to help university students implement their theoretical learning and translate it into work that's showcaseable. https://www.linkedin.com/in/federica-gianoglio/Rebel HR is a podcast for HR professionals and leaders of people who are ready to make some disruption in the world of work.Subscribe today on your favorite podcast player! We'll be discussing topics that are disruptive to the world of work and talk about new and different ways to approach solving those problems.Follow Rebel HR Podcast at:www.rebelhumanresources.comhttps://twitter.com/rebelhrguyhttps://www.facebook.com/rebelhrpodcastwww.kyleroed.comhttps://www.linkedin.com/in/kyle-roed/We love to hear from our listeners! Send us questions or comments at kyleroed@gmail.comRebel On, HR Rebels!Support the show (https://www.patreon.com/rebelhumanresources)

We're back for 2021! PR Director and content writer for Pearl Lemon, Heather Wilkinson is a PR pro on the other side of the globe. She discusses everything about her job from her daily routine, SEO services, and the importance of writing skills. Heather lets listeners in on her personalized approach to PR and how incoming PR professionals can put their best foot forward in the industry. In addition to talking with Heather, GVPRSSA’s VP of Member Services Kylee Reinert joins us as the next guest for Meet the EBoard! She discusses her position and why she loves being a part of GVPRSSA.

In this episode, Gregg shares his thoughts about SEO – from trying to get to the top of ‘that’ list, to getting more eyeballs from your customers, to positioning your content ahead of your competition. He then speaks to an expert in the SEO space, Deepak Shukla, the founder and CEO of Pearl Lemon, an agency that's growing out of the UK to help companies do this globally. Deepak speaks about his unique journey of getting to the space. Of course, he speaks about his top three – from his father, to his partner, to his group of friends. And you have to hear what he has to say about how the secret to success may actually be mind-numbing consistency. All this and more! About deepak shukla Deepak Shukla is the Founder and CEO of Pearl Lemon, a multi-award-winning SEO agency in London. He's featured in Forbes, TEDx, SEMrush, BBC, Chelsea FC, Appsumo, Bright Talks & more. When he's not running his agency, you'll find him running marathons (33 so far), completing Ironmen (2 so far), getting inked (40% body coverage) or playing with his cat Jenny. Show Highlights Segment 1: Overview & Introductions 1:05      Looking at SEOs from the perspective of an election 5:22      Introducing Deepak 7:00      Deepak’s background 9:34      Getting started in the SEO space 9:23      Pushing through personal tragedy Segment 2: The Top Three 10:29   Deepak’s ‘Top Three’ starts with his Dad 13:40   Mind numbing consistency a key to success 16:44   Application of Pearl Lemon lessons to life 19:40   Deepak continues his ‘Top Three’ with his partner, Daniela Colognesi 21:19   Knowing your ‘why’ 25:39   Meeting Daniella 27:33   Deepak wraps up his ‘Top Three” with Robin Luc Oppenheim Segment 3: Learning about the business: what is SEO? 33:33   Going in depth: what is SEO? 37:17   Finding success in SEO 42:09   Convincing people of the craft: how do you get someone to invest in SEO? 43:02   Getting creative: how to get customers to pay for your work 47:44   Impact of AI in the SEO market Section 4: Wrapping Up 52:11 Stay in touch with Deepak on LinkedIn and his company’s website! 53:31: Parting lesson: give good feedback Additional Information Contact: Deepak’s LinkedIn Pearl Lemon Website Contact Gregg Garrett: Gregg’s LinkedIn Gregg’s Twitter Gregg’s Bio Contact CGS Advisors: Website LinkedIn Twitter  

This week Jason Fishman speaks with Deepak Shukla, Founder of Pearl Lemon. Deepak walks us through how he was able to Test, Optimize, and Scale his businesses.     Deepak Shukla is a Search Engine Optimization Expert based in London and serving clients worldwide. He is the Founder of the award-winning SEO agency in London, Pearl Lemon. Deepak’s achievements are versatile and expansive! He is a TedX Speaker on Social Media, has 22million views Quora, 250k+ Youtube views, 15k+ students on Udemy with 100+ reviews, 20+ courses on Skillshare w/250+ followers, 15k LinkedIn connections, Owns a Music Recording Studio with 200+ clients nationwide, Tutoring Company - 120k+ annualized revenue, and raised £75kFreelanced whilst traveling the world 24 months.  After University, Deepak went on to work at MEC – 1 of the world’s leading marketing agencies. He was fortunate enough to be 1 of only 6 hires out of 500+ graduates! He then went on to work at Deloitte as a tax consultant but decided to leave during the height of the recession to pursue his own business ventures. He launched my first funded startup ‘Meet My Tutor’ in (an online marketplace connecting students to tutors) in 2010 with £75k, followed by ‘The CV Guy’ in October 2014 and ultimately Pearl Lemon in 2016.  Pearl Lemon is a globally remote team connected by cloud technology and a passion for all things SEO. With 20+ years of SEO experience between them, they’ve got a track record of getting RESULTS for their clients. Pearl Lemon is a London based SEO agency serving clients all over the world, consistently getting their clients featured on the first page of a google search. They contribute to the SEO and wider Digital Marketing community by sharing their insights and providing high-quality, engaging webinars, blog posts, YouTube videos, and podcasts to educate and empower others to achieve their digital growth goals. They provide clients with a wealth of information to help them to make an honest informed decision when it comes to hiring an SEO agency.  LinkedIn-https://www.linkedin.com/in/deepakseoexpert/ Website-https://deepakshukla.com Peal Lemon- https://pearllemon.com For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681 Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr   Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalnicheagency/ Linkedin: LinkedIn Login, Sign in Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlzUtbB5RMpzRmDu9wtfRQ/

Deepak Shukla is the Founder and CEO of Pearl Lemon, a multi-award-winning SEO agency in London.In this episode, Mike sits down with Deepak to discuss how to utilize SEO to generate leads/sales and how to improve at closing your sales calls. Market Me is a strategy podcast that covers all things marketing and business development. Your host Mike Moll records the show each week and publishes on Wednesdays. Download and listen on your favourite streaming platform or watch the video recording on YouTube. Each show is about 30 minutes long and filled with actionable strategies around building your personal brand, product positioning, growing an audience, sales funnels and marketing goals.Follow us on socialhttps://www.instagram.com/mikeajmoll/https://www.instagram.com/marketmeco/https://www.facebook.com/marketmeco/Check out Pearl Lemonhttps://pearllemon.com/https://www.facebook.com/pearllemonmarketing/https://www.youtube.com/channel/UCjVOiplrDpTsVt1l8koNgSAhttps://www.instagram.com/pearllemonmarketing/Check out Deepak Shuklahttps://deepakshukla.com/https://www.instagram.com/deepakpshukla/

Deepak Shukla of Pearl Lemon joins the podcast to share his experience on finding and acquiring new SEO clients: • How to find top-quality SEO leads • How to gauge the SEO market so you can sell your services with optimal effect • How to sell yourself & your SEO services aggressively but without being a spammer! Plus, when taking Google Trends data at face value goes wrong! (Tips on how to view trends data) > In the first segment, Mordy covers a tweet that Kevin Indig shared where the word 'best' was going up in Google Trends at the same time the word ‘cheap' was going down. Mordy begins his take on this with this misnomer that just because you see a correlation, it doesn't mean they are related. In this case, the term ‘best' can mean different things for different people. For some, ‘best' includes cheap and affordable. It is possible that ‘cheap' is trending down because consumers want more information with their commerce content and aren't searching anymore for thin content sites that sell ‘cheap' items the way they used to. In the interview segment, we interviewed Deepak Shukla about how to build up your lead generation for your SEO business. Deepak shared what sites he uses for outreach as well as the best way to market yourself online to get that initial conversation. He then goes on about the importance of having a focus with your SEO business as potential clients will sign on with you because of that focus! Timestamps: Why You Can't Always Trust Trends Data [00:05:21 - 00:24:03] Building Your SEO Client Base with Lead Generation Tips [00:24:03 - 01:04:29] SEO News [01:04:48 - 01:07:20] Resources: Kevin Indig on Google Trends for 'Best" & 'Cheap': twitter.com/Kevin_Indig/status/1256964882957848579 Hosts: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Sapir Karabello linkedin.com/in/sapir-karabello-466865182/ Special Guest: Deepak Shukla pearllemon.com/ twitter.com/deepakpshukla1 linkedin.com/in/deepakseoexpert/ Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ Presented by Rank Ranger: www.rankranger.com/

Deepak Shukla is an SEO Expert and the CEO of Pearl Lemon, an award-winning SEO agency in London. He has a track record of optimizing and ranking websites higher in search engines by offering bespoke SEO recommendations. He is an SEO Expert in London & Local SEO Expert UK. This interview will help you become an SEO expert and manage 6 fig SEO agencies. ✅ Make Money Online With FAQ'S: https://www.bloggersideas.com/faqs/ ✅ To see Jitendra Vaswani speakings click here: https://jitendra.co/speaking/.

Does your child want to make a business out of gaming? What are the techniques & skills to start a gaming business? How can the BKG Pilot Program teach your child about business and gaming? Our expert guest, Deepak Shukla, is the Founder and CEO of Pearl Lemon, a multi-award-winning SEO agency in London.----more---- As the youngest son of 5-children to migrant parents who came to Indian for a better life; and now the uncle to 9 nieces and nephews - Deepak has spent most of his life around children and spent the best part of his 20s living like one. Now as a marketing agency and software company owner at Pearl Lemon, TedX Speaker, Ultramarathon Runner - Deepak spends much of his spare time using what he’s learned to connect, educate and hopefully inspire the children in his family  Contact Info: Web: https://pearllemon.com/ About: https://deepakshukla.com/about-me/ Email: dee@pearllemon.com Phone: +442071833436 ………………………………………………………………………………… Jacqueline’s Info: Email: Info@IntegrativeMinds.com Website:IntegrativeMinds.com Cash flow with our Turnkey Real Estate Investment Program. Info & sign up to get property listings at TrueLegacyWealth.com. All properties $50K - $150K. Jacqueline’s books: https://amzn.to/2HYXs3u Follow Parent Pump Radio on YouTube, Facebook, Itunes, Stitcher and Google Play #ParentPumpRadio #integrativeminds #Jacquelinetdhuynh #Jacquelinehuynh  #happyfamily #wealthyfamily #financialfreedom #RealEstateInvesting #cashflow #truelegacywealth #legacywealth #DeepakShukla #PearlLemon #MakeMoneyGaming #TurnGamingIntoBusiness

Check out our video podcast on Youtube https://bit.ly/2Rkg7Zx How do you engage with your children using their love for gaming? What business concepts can you teach your children with gaming? What are the potential earnings through gaming? Our expert guest, Deepak Shukla, is the Founder and CEO of Pearl Lemon, a multi-award-winning SEO agency in London.----more---- As the youngest son of 5-children to migrant parents who came to Indian for a better life; and now the uncle to 9 nieces and nephews - Deepak has spent most of his life around children and spent the best part of his 20s living like one. Now as a marketing agency and software company owner at Pearl Lemon, TedX Speaker, Ultramarathon Runner - Deepak spends much of his spare time using what he’s learned to connect, educate and hopefully inspire the children in his family Contact Info: Business: https://pearllemon.com/ About: https://deepakshukla.com/about-me/ Email: dee@pearllemon.com Company Phone +442071833436   …………………………………………………………………………   Jacqueline’s Info: Email: Info@IntegrativeMinds.com Website:IntegrativeMinds.com Cash flow with our Turnkey Real Estate Investment Program. Info & sign up to get property listings at TrueLegacyWealth.com. All properties $50K - $150K. Jacqueline’s books: https://amzn.to/2HYXs3u Follow Parent Pump Radio on YouTube, Facebook, Itunes, Stitcher and Google Play #ParentPumpRadio #integrativeminds #Jacquelinetdhuynh #Jacquelinehuynh  #happyfamily #wealthyfamily #financialfreedom #RealEstateInvesting #cashflow #truelegacywealth #legacywealth #DeepakShukla #PearlLemon #MakeMoneyGaming #TurnGamingIntoBusiness

Deepak Shukla is the Founder and CEO of Pearl Lemon an award-winning SEO agency based in the U.K. Deepak grows companies with results-driven Search Engine Optimization. Pearl Lemon outranks bigger, better-funded competitors of their clients. By managing a distributed team of SEO nerds at Pearl Lemon, Deepak is able to draw upon the BEST talent globally. Personally, Deepak is a TedX Speaker; has appeared in Inc, Huffington Post, and the BBC; Has his own weekly webinar on SEMRush; and has personally run over 30 marathons. In this episode, we discuss the three things a prospect must be certain of before buying from you, the DRAGON framework for running an efficient sales process, and a five-step SEO strategy for unleashing a flood of inbound leads. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study --- Send in a voice message: https://anchor.fm/morgan-williams0/message

Welcome back to the 37th episode of the Hard Thing Podcast. Before we get to the show - tell me what you want! Seriously, go to https://mailchi.mp/5e94a17af33d/thehardthingpodcast and tell me what things you enjoy about the podcast and what you don't. It will help me get you better resources for doing hard things. Today, I share my conversation with Deepak Shukla. Deepak is an award-winning SEO strategist, and owner of the SEO agency, Pearl Lemon. Today we talk about ultramarathons, backpacking across 60 countries, traveling all over, training with an ex-special forces sniper, and living homelessly for a week. *** In the show, we also talk about our new affiliate, 1Mission Nutrition. They provide excellent supplements such as protein or green drinks. For listeners of the Hard Thing Podcast, they've offered a 10% discount. Just go to http://allegiance.1missionnutrition.com/thehardthingpodcast . *** ACTION ITEMS: Commit to spend $100 on a scary thing Don't worry about scary thing, they are all valuable Do more and more scary things *** If you want to reach out to Deepak, check out his newsletter. *** Thank you so much for listening to the podcast. I really appreciate it because I couldn't keep this going without you. Let's go back to the deal I made you earlier. Did you find value from listening to this episode? If yes then: 1. Share the podcast with one person who could really use it. 2. Reach out to me on Facebook and Instagram. Let me know how the podcast is going. 3. Leave a rating and a review. 4. Subscribe to the podcast so you don't miss any episode. We are on Google Play, Apple Podcasts and Spotify. 5.Check out the blog. 6. Support the Podcast. Go to anchor.fm/thehardthing/support and donate to help us make better content. 7. Share our campaign to raise $1k for OUR. Here's the link: gf.me/u/wat89x 8. Buy one of our Shirts or Hoodies https://www.bonfire.com/store/the-hard-thing-podcast-store/ Again thanks so much for listening, and stay tuned to next week. Keep doing Hard Things, and Keep Overcoming Average. --- Support this podcast: https://anchor.fm/thehardthing/support (https://anchor.fm/thehardthing/support) This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy

With all the aspects of getting your product or service out there, #marketing, #reviews and #seo are among the higher priorities of #brand awareness that a #business can utilize. We catch up with Deepak of Pearl Lemon fame to talk white hat #optimization, #backlinks utilization and inspiration, along with a few laughs. Follow and Connect with Dee here! https://www.pearllemon.com https://www.deepakshukla.com https://www.linkedin.com/in/deepakseoexpert/ https://www.facebook.com/deepakpshukla1 https://www.facebook.com/pearllemonmarketing/ On Apple Podcasts! Subscribe! http://l.miktek.tv/miktekstudios-itunes Follow us on social media! YouTube: http://www.youtube.com/miktekstudios Facebook: http://www.facebook.com/miktekstudios Twitter: http://www.twitter.com/miktekstudios Instagram http://www.instagram.com/miktekstudios Questions? Comments? Ideas? Cookies? Email us! go@miktek.tv The Mik Tek Studios Podcast covers all aspects of design and marketing interests, experiences, tips and overall discussions that further creative passion and narrative. Thoughts, questions in the Design, Creative, Entertainment, Media Fields, Guests and Industries Beyond, Humor, fun and hilarity ensue with each episode. Tune in with questions, love or to show your support!

As website builders we often work hard at improving the visibility and brand loyalty of the companies we represent, but what do we do to promote our own personal brand or the personal brands behind the companies we serve?In this episode of PressThis, we interview Deepak Shukla of Pearl Lemon to hear his thoughts on why building a personal brand is important and what you can do to boost your own personal brand.Whether you own your own business or are in the thick of a career working for others, learning how to get the most out of your personal brand can go a long way to helping you achieve your goals. Stop ignoring this important part of your growth strategy, and listen to this episode of PressThis now!

Who is Deepak Shukla Founder of Pearl Lemon digital marketing group who provide search engine optimisation, lead generation for top UK and International companies.  He’s been a featured expert in the Huffinton Post, BBC and TEDx to name a few.  As an expert on Quora his answers have been viewed over 19 million times. From humble beginnings, Deepak grew up in London and has now travelled to over 50 countries. He’s a musician, athlete, entrepreneur, property investor & forex trader. Deepak is a man that truly has a wealth of knowledge to share across a plethora of different fields. A true renaissance man who sets himself apart through his honesty & authenticity. This is a must listen episode. What you will learn in this episode: Why getting up at 4.30am could be the best decision you make. (Join the 4.30am club?) Why ‘Deep focus’ isn’t a fit for every single person and how multi-tasking brings out the best in Deepak. Typical mistakes you are making as an entrepreneur and the BEST business ideas Deepak has learned in his 10+ years doing business. How to become a better salesperson using intonation, persistence and specific follow up techniques. Deepak Shukla’s personal journey: How Deepak throughout his 20’s suffered with self destruction/ physically abusive relationships which lead to him calling the Samaritans helpline. Deepak then underwent therapy which he goes on to share as one of the best decisions he ever made.  How he brings out the best in himself by hiring/surrounding himself with the right people/staff members. Who does he take advice from? Who are his mentors? Book recommendations that have helped him transform his life.  Why personal development is something we must all do and some pragmatic actionable steps to begin your own journey.

Deepak is the founder of Pearl Lemon, an ultra marathon runner, a former digital nomad and a Tedx speaker. https://deepakshukla.com

Why Good SEO Is Key For Your Business! - Deepak Shukla (SEO Consultant) My next guest came highly recommended, Deepak Shukla, SEO consultant, influencer, TEDx Speaker and founder of Pearl Lemon. Now if you’ve got a website, you know that you need to start generating traffic and ultimately start converting. Deepaks company helps companies reach the top of search engines and ultimately with their sales pipeline. “It’s difficult to maintain stamina, because for the most part the world around you will be an accompanist in your lack of consistency” MORE SPECIFICALLY, ON THIS EPISODE OF BUSINESS MARKETING FINANCE PODCAST WITH UMESH BHATT, YOU’LL LEARN: What exactly is SEO and how can you use it to be found when people search Why getting on the right platforms and directories is key Step by step help on which content to produce Why you have to build up mental stamina How he helps companies, dominate the webspace today What the factors are to get your service/business noticed on Google This is another one you will go back to again and again. To get in touch with Deepak Shukla on Youtube: https://youtu.be/ZKskqzAxEFs Websites: https://pearllemon.com/deepak-shukla/ https://deepakshukla.com ENJOY THE PODCAST? PLEASE SUPPORT THIS SHOW BY TELLING YOUR FRIENDS AND SHARING ONLINE: Listen, subscribe, and leave a review on: iTunes or Spotify. And, if you know anyone who would enjoy this episode, please pass this link along to them as well. BMF Website: www.businessmarketingfinance.com Follow us on Instagram & Facebook: @businessmarketingfinance Want to learn about ways you can earn PASSIVE INCOME? Get my book "30 Passive Income Ideas - 2019 edition" on Amazon Are you on Hoopla Digital? Listen to 30 Passive Income Ideas Audiobook for FREE Here --- Send in a voice message: https://anchor.fm/bmfonline/message

Join The Mark Struczewski Podcast Facebook Group! or go to MarkStruczewski.com/group.   Deepak Shukla is the Founder of Pearl Lemon, a multi-award-winning SEO agency in London.   He bootstrapped the business from his mum's house to a £275k company in less than 24 months. He's since gone on to invest in algorithmic trading, launch 5-figure online courses and continues to grow. Deepak has featured in TEDx, SEMrush, BBC, Chelsea FC, Appsumo, Bright Talks & more.   When he's not running his agency, you'll find him running marathons, completing Ironmen getting inked or playing with his cat, Jenny.   On this episode with Deepak Shukla: how to keep Google happy, minimalist versus long-form copy for your website, mistakes people make with SEO and Deepak's productivity tips.   Where you can find Deepak: deepakshukla.com pearllemon.com   What did you think of this episode? I want to know. Go to MarkStruczewski.com/deepak and leave a comment.   If you're looking to take your productivity to the next level or if you are interested in bringing me in to speak at your event, visit MarkStruczewski.com. Join The Mark Struczewski Podcast Facebook Group. Follow me on LinkedIn, Twitter, Facebook and Instagram. Subscribe to my weekly Next Level Productivity Digest newsletter. If you love the show, share it with a friend on Apple Podcasts.  

Search Engine Optimisation (SEO) with Deepak Shukla Improving the SEO of webpages is how Deepak Sukla makes his living with his friends at Digital Estate New Zealand. We may have an idea or two about this topic, but it was refreshing to be guided by a real expert. Deepak joins The Next 100 Days Podcast to discuss SEO. He kept us waiting a few minutes, so this was his welcome: http://thenext100days.org/wp-content/uploads/2019/03/Deepak-Shukla-Welcome.mp4 Deepak Shukla from Pearl Lemon Discusses SEO on The Next 100 Days Podcast Deepak is the founder of Pearl Lemon. It was his partner Daniela who introduced Deepak to lemon dressing. This was a revelation. It was about the time he was thinking of a brand name. It appears Daniela is also a fan of pearl necklaces, so it came to pass that Pearl Lemon was named. Search engine optimisation SEO is about helping companies rank on Google. As things are moving so quickly online, it has become a big enough specialism for Deepak to focus solely on SEO as a business, despite starting life as full service. Deepak found he had one area of preference ad that was SEO. Magic Secrets Revealed By Deepak What are the key things about SEO? Here's two to start with. Producing really really good content is better than producing loads and loads of content. Secondly, if you can re-purpose that content by turning a video into a podcast, into a blog post, into a sheet of key take-aways. He advises business owners to focus on one system at a time. By that he means, how can I affordably and practically get one excellent piece of content? Like a blog post written a couple of times a month. Can you offer a summer intern a role in your company? As an SEO, Deepak knows that if you have excellent content then he can do all kinds of things with it. Such as "Guest Posting", "Acquiring Links", "Being on Podcasts". Here's Deepak Discussing SEO Tips http://thenext100days.org/wp-content/uploads/2019/03/Deepak-Shukla-SEO-Tips.mp4 This is the number one opportunity for most business owners. Create quality content. Doing this is the key way to becoming an authority website. Should Kevin Give Away His Knowledge in His Blog Posts? Is there a conundrum? Will Kevin lose out to those people who want his advice, but don't want to pay him for it? Here's what Deepak advises.. The ideal business owner that Kevin wants to work with is the kind of client who says "Kevin, you know what you are doing, I'm too busy to do that, so you do it for me." By giving the game away you separate those who don't have the ability to afford Kevin over a longer period of time. Or, some may try to implement based on the ideas given, but invariably the same thing will happen. After two months they will have a particular question which they don't have the knowledge themselves to answer or implement. This repels the tyre kickers. Work with the business owners who recognise your expertise. Filter Out People You Don't Want So, Deepak encourages you to give the house away. If someone wants to pinch your content, they won't become your clients anyway. You are looking for clients who recognise you as an authority. You raise your head about the parapet. A 2,500 word content piece is impressive. Those with the budget will be impressed. People want experts who know what they are doing, so your thorough blog post is a sophisticated calling card. How long should your blog post? 1-2,000 or 2,500? Is there a harder rule on length of copy? Over 70% of posts on page one, that ranks well, it will be 2,500 words plus. Why that length? The blog itself becomes a content authority. Some people will bookmark it. Others will spend a lot of time digesting its content. Most importantly, people will link back to the content. Outreach http://thenext100days.org/wp-content/uploads/2019/03/Content-and-Outreach-Makes-SEO-Success.mp4 This is about having a good product and then marketing it.

Founder and CEO of Pearl Lemon, a multi-award-winning SEO agency in London, Deepak Shukla left the structured corporate track behind to embrace the entrepreneurial mindset and live life on his own terms. Guest Biography Deepak Shukla is the Founder and CEO of Pearl Lemon, a multi-award-winning SEO agency in London. Deepak bootstrapped the business from his mum’s house to a £275k company in less than 24 months. He’s since gone on to invest in algorithmic trading, launch 5-figure online courses and continues to grow. Bootstrapping>aggressive growth>automation are key tenets of anything Deepak will start. When he's not running his agency, you'll find him running marathons (24 so far) completing Ironmen (2 so far), getting inked (40% body coverage) or playing with his cat Jenny. Show notes: http://www.inspiredmoney.fm/084 In this episode, you will learn: Why Deepak left his Deloitte tax consulting job to pursue entrepreneurship. Examples of the entrepreneurial mindset and learning by doing. How travel can broaden your horizons, perspectives and keep you grounded. Find more from our guest: deepakshukla.com pearllemon.com Facebook Twitter YouTube LinkedIn Mentioned in this episode: Deep Impakt | More Than Enough | Deepak Shukla My Days As A Rapper The Monk Who Sold His Ferrari: A Fable About Fulfilling Your Dreams & Reaching Your Destiny The Alchemist Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It Runnymede Money Tip of the Week: Why you should contribute to your 401(k) plan. Thanks for Listening! To share your thoughts: Leave a note in the comment section below. Share this show on Twitter or Facebook. Join us at the Inspired Money Makers groups at facebook and LinkedIn To help out the show: Leave an honest review on Apple Podcasts. Your ratings and reviews really help, and I read each one. Email me your address, and I'll mail you an autographed copy of Kimo West and Ken Emerson's CD, Slackers in Paradise. Subscribe on Apple Podcasts. Special thanks to Jim Kimo West for the music.

Join Deepak Shukla, Founder & CEO of Pearl Lemon to find out: Why being sustainable can be intuitive in practice The power of asking “why” in helping to change the way we work The importance of win-win solutions in being sustainable Why its key to recognise our emotional driver behind becoming sustainable The need to look at the long-term benefits of being sustainable How the language around sustainability can intimidate people How to communicate your drive to be sustainable successfully The benefits of ‘cherry-picking’ your approach to being more sustainable Why quick wins in being sustainable are essential

In this episode we talk with Deepak Shukla, Founder and CEO of Pearl Lemon, an award-winning SEO agency based in London, England about Running Businesses and Running Marathons. Topics in this episode include: • Strategies to prevent overeating • The importance of balance in life and career • The role exercise can play in relieving job stress Website: https://deepakshukla.com/ Company Site: https://pearllemon.com/

Deepak Shukla is the Founder and CEO of Pearl Lemon, a multi-award-winning SEO agency in London. Deepak bootstrapped the business from his mum's house to a £275k company in less than 24 months. He's since gone on to invest in algorithmic trading, launch 5-figure online courses and continues to grow. Bootstrapping>aggressive growth>automation are key tenets of anything Deepak will start. Deepak Shukla has featured in TEDx, SemRush, BBC, Chelsea FC, Appsumo, Bright Talks & more. When he's not running his agency, you'll find him running marathons (24 so far) completing Ironmen (2 so far), getting inked (40% body coverage) or playing with his cat Jenny. See acast.com/privacy for privacy and opt-out information.

Deepak Shukla started out in his career as a rapper with his own recording studios before moving to building an award winning SEO Agency. Shukla is the Managing Director of Pearl Lemon and has had an interesting entrepreneurial journey to say the least. Shukla shares his love of music, travel, mindset and being a successful entrepreneur. He encourages everyone to live, explore the world and live the life of your dreams!

Do you even SEO? Still playing by rules you heard 5 years ago? Well, ya better step it up because all the #youngandprofiters are doing it! In this episode, we chat with Deepak Shukla, career coach and founder of the award-winning SEO agency, Pearl Lemon. Deepak has lived a lot of life in his short 33-years. He was an up-and-coming rapper, started several businesses, he was trained as a British soldier, backpacked through over 50 countries and the list of his extraordinary experiences go and on! Tune in to find out why randomness is your best strength and hear Deepak's best personal lessons and SEO tips to rank number one in life and on Google, Youtube and more! Want to connect with other YAP listeners? Join the YAP Society on Slack: bit.ly/yapsociety Follow YAP on IG: www.instagram.com/youngandprofiting Follow Hala on Linkedin: www.linkedin.com/in/htaha/ Follow Hala on Instagram: www.instagram.com/yapwithhala Reach out to Hala directly at Hala@YoungandProfiting.com Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com

Entrepreneurship: The Pearl Lemon Media Group by Deepak Shukla

In my conversation with Deepak Shukla CEO of Pearl Lemon https://pearllemon.com. I soon discover his innate creativity and his passion for giving it your all.  

A conversation with Deepak Shukla, Founder and CEO of Pearl Lemon, highlights the constantly shifting SEO industry, what it's like to adapt to these changes and why SEO is never dead. Deepak bootstrapped the business from his mum’s house to a £275k company in less than 24 months. He’s since gone on to invest in algorithmic trading, launch 5-figure online courses and continues to grow.

Marketing Scoop Episode 2.15 is a ‘success story’ themed episode – specifically focusing on “How to market a podcast”.  Subscribe to our podcast here: https://www.semrush.com/podcast/ Podcasts are growing at a rate of knots, with nearly 68 million Americans listening to podcasts on a monthly basis – that’s nearly one in four people across the country! If you’ve started a podcast, or you’ve considered starting a podcast, then one thing that you definitely need to think about is how to market your podcast. And that’s something that’s covered in today’s Success Story, which features 2 great guests. Firstly Deepak Shukla – Founder of Pearl Lemon and the ‘Life, Love and Entrepreneurship’ podcast – a show that he’s managed to get featured in the ‘New & Noteworthy’ section of iTunes twice. Also joining us is CEO & Co-founder of podcast tech company Rebel Base Media, Mark Asquith. Mark’s a podcaster, speaker (including TedX) and content marketer with a background in successful entrepreneurship, startups and building global marketing agencies. Here's what is discussed: 2:40 What type of podcast episode tends to get the most traction for Mark Asquith? 5:34 Are episodes with guests easier to promote? 7:00 Does Deepak agree that shorter podcasts perform better? 10:00 Why are Joe Rogan’s long shows so successful if short shows are better? 14:00 What is Mark Asquith’s opinion of long-form podcasts? 17:00 What is an example of a podcast episode that Deepak has published that was particularly successful, and why was it successful? 20:00 How does Deepak research his topics that he’s going to cover in each episode? 22:00 What about Mark? What is an example of a podcast episode that Mark has published that was particularly successful, and why was it successful? 25:40 Are trending topics more important than guests? 29:00 Is it important that you ask your listeners to subscribe? 32:00 Deepak’s actionable tip 34:00 Mark’s actionable tip

Deepak Shukla is the Founder and CEO of Pearl Lemon, a 4x award-winning SEO agency in London. Deepak bootstrapped the business from his mum’s place to a £250k company in less than 24 months. He’s since gone on to invest in algorithmic trading, launch 5-figure online courses and continues to grow. Deepak has been featured in TEDx, SEMrush, BBC, Chelsea FC, Appsumo, Bright Talks & more. When he’s not running his agency, you’ll find him running marathons (25 so far) completing Ironmen (2 so far), getting inked (40% body coverage) or playing with his cat Jenny. Most passionate about I’m passionate about helping people. I think everybody has the ability to unleash greatness within their lives. The way I’m serving businesses today is through my agency, Pearl Lemon; we specialize in helping companies make sure they get enough visibility on Google for keyword terms that can really get the right people to their doorstep. That’s what I do today. Where I’m headed: there are now Pearl Lemon videos, we’re in the midst of releasing Pearl Lemon reviews, I’m trying to build a foundation from which we can spread our message about accelerated growth within not only the businesses we run, but within our own lives. Deepak’s best advice about approaching customers Be your own devil’s advocate. The number one thing that anyone, as an entrepreneur, needs to be able to do is be able to get money in the bank. You have to be able to sell your proposition and the way you do that is be able to answer any question any one throws at you. For me, those questions are: Do you have a case study? Yes. What format of a case study? Any format you want; we’ve got video, PDF, spreadsheets, fancy documents. Do you have someone I can speak to? Yes, you could reach out to Hayut right now, here’s her LinkedIn profile, I’ll also do an email intro, what would you prefer? Brilliant! You should be able to answer all of those kinds of questions in any conversation you go into because a lot of people will falter and fluster here, and I do believe that in today’s age, it’s easy to spot where the numbers don’t quite make sense or things don’t quite stack up. The presence of competition is so developed that you need to make sure that you have left no stone unturned. When you go into these conversations, ask yourself: would I be satisfied by my answer? Does that answer make sense? And certainly, if you can begin to make sure you’ve covered every answer, you very quickly begin to differentiate yourself and this has been the way that we’ve begun to win awards. We’ve won three now in our first year as a SEO only agency and I’d love for more people to copy me. I think you need to be unreasonable in your pursuit of success and unreasonable in the level of quality that you bring to the table. They’ll say well, the client didn’t provide the blog content, and I’d say well, why did you just assume that they would do what they said they’d do. That’s your fault, for making an assumption that people follow through. Do you follow through on your New Year’s resolutions? Do you follow through on your fitness/weight/diet goal plans? You probably don’t do half the things you say. So, why do you expect someone else to do the things they’ll say they do? It’s naive. Biggest failure with a customer There’s a company called City Relay; they are a property management company. At that stage of the business, I was focused on the business development and sales side, so I lost touch a little bit with the day to day of what was going on with the actual work. I remember getting onto a call because City Relay had brought in someone with a SEO background into the team and they wanted to review the work. I still remember that call. I was caught with my pants down. They said, why have you not changed the metadata here, why are there images where the alt text has not been renamed, why have some of these things that are simple to do not been done? And

In todays episode of The Startup Diary we're speaking with Deepak Shukla, Founder of Pearl Lemon, a 4x award-winning SEO agency in London. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Deepak Shukla is the founder and CEO of Pearl Lemon - an award-winning SEO agency that outranks bigger, better-funded competitors. He’s a leader in helping people grow their businesses and cultivate online reputations, and his work has been featured in TedX talks, as well as on SEMRush, the Huffington Post, UpWork, and Woorank. However, his journey to get there will surprise you - and includes the British equivalent of an Ivy League education, time spent as a tax consultant at Deloitte, pursuing a career as a rapper that led to him opening for legendary London rap crew Roll Deep, and creating tutoring companies and online education marketplaces. Today, Deepak joins the podcast to dive deep into meaningful SEO strategies that won’t get you penalized by Google, the power of influencer marketing, how to make it easier than ever for your best possible clients to find you - no matter what industry you’re in. In this podcast interview, you’ll learn: How Deepak’s passion for music led to one of his first companies - and how he built a recording studio with over 200 clients nationwide in his mom's house on a shoestring budget. What Deepak did to build his first business that he didn’t realize was teaching him everything he needed to know about search engines, building audiences, and connecting with prospects. The major issues that businesses struggle with as they try to grow online - and how to become an expert, drive traffic, and attract your most ideal clients using a variety of different content strategies. Why producing video content is now more important than ever - and why unpretentious, spontaneous video connects so well with people. What you can do as a local business to improve your search engine rankings - and how to use data to refine and improve your processes.   You can visit Deepak here. If you enjoyed this podcast, be sure to rate and review, and send us all your questions at questions@bayntree.com - it may become the topic of an upcoming episode!  

Today I've got Deepak Shukla back on the podcast for Part 2. Deepak runs an SEO agency called Pearl Lemon, and he is an expert in SEO. Today we are talking about online reputation management -- one new strategy that will grow your traffic. It's all about managing your online reviews and testimonials because this can have a major impact on how your blog or business shows up in search. You will be blown away by the tactics we discuss, so check it out now. Resources: Pearl Lemon MiloTree StartUp Podcast Moz Capterra Wordpress Plugin Marketplace Shopify App Store TrustPilot Secrets of a Six Figure Lead Gen Consultant Transcript: One New Strategy that Will Grow My Traffic with Deepak Shukla Jillian Leslie 0:03 Welcome to The Blogger Genius Podcast. Brought to you by MiloTree. Here's your host, Jillian Leslie. Deepak, welcome back to the show. Deepak Shukla 2:26 Hey, Jillian, how are you? Jillian Leslie 2:28 It is so great having you back on the podcast. And as I've shared with you, I got such great response from your first episode. If anybody hasn't listened to it... Deepak Shukla 2:39 Oh, thank God. Jillian Leslie 2:40 ...I'll link it in the show notes so you can hear part one. Deepak Shukla 2:45 Yeah, I had a lot of fun. And thank you. I'm really glad and happy to hear that. Thank you. To the listeners. Jillian Leslie 2:52 Yeah, you were so generous with what you shared. And since then, just to get everybody up to speed, we have decided that we're going to start working together for MiloTree. Yes. Amazing. Exactly. And the cool part about it is because there's one thing to sharing tips and strategies like on a podcast, just to be talking about it. And it's another thing to actually do it and see what happens. Blogger lessions in SEO Deepak Shukla 3:23 Yeah, completely agree. Completely agree. Completely agree. Jillian Leslie 3:27 So we had our kickoff call with David, my partner, my husband, and afterwards, we're like, "Oh, I wish we had recorded this." So next time, we do that, we'll record it and we'll release it so that people can hear us strategizing and talking about ways we can dig in with SEO, with marketing to grow MiloTree. Deepak Shukla 3:50 Completely agree. Jillian Leslie 3:52 I know. So it's really fun. And I don't know if anybody has ever listened to the podcast Startup. But the first season was exactly that. It was them trying to raise money and kind of what the journey was, and all the mistakes in the work. So hopefully, you'll get to see our mistakes in the works too, and be kind. Deepak Shukla 4:15 Exactly. Be kind. Jillian Leslie 4:17 Be kind. Deepak Shukla 4:18 I know. I'm happy to be a part of the journey and yeah, I'm excited. SEO Strategy: Online Reputation Management Jillian Leslie 4:24 Awesome. Okay. So today, what we're going to do was we were going to go deep in another SEO strategy. So offline, you and I talked about the topic of online reputation management. Deepak Shukla 4:40 It's how we do everything offline anyway, isn't it? I mean, online reputation management really simply is a fancy way of saying, "Well, what do you think about that, Jillian? What did you think of that movie, Jillian? Or have you shopped at H&M or Prime Mark or Walmart? What was it like?" It's literally that, but just online, the management of a reputation that a business has. So it's, yeah, let's get into it. There's a lot there. Jillian Leslie 5:11 Because when you said it, I was like, I don't even know what that means, or how it would relate to an online entrepreneur or a blogger or somebody like that. So would you kind of start there? Like, what is the benefit? What is online reputation management? Deepak Shukla 5:24 Yeah, absolutely. So really, simply, let's start from a couple of ways. So from the kind of common sense perspective, right? When you're about to make a purchasing decision, it's very typical to be part of your kind of initial filter: "Does this business or does this individual or does this product or does this service or does this restaurant, whatever it may be, have good reviews?" What do people think about it? It's something that's a big pot certainly of our landscape is consumers. Before you go to the cinema, you're looking at IMDb, or Rotten Tomatoes, or Metacritic or something. Before you buy something from Amazon, your look to see if they're a trusted seller, same thing on eBay. And the dividing line between that being different from B2B and B2C is ever blurring. And that's why there's probably been this huge rise, many listeners probably, or some businesses have noticed that you just start as I call it, seeing stars and stripes in search a lot more with featured snippets, and just basically seeing stars when you Google a company name, and that's, everybody, what I want you to have. So when people are deciding or people are thinking about, "Can I trust working with you guys?" they'll quickly look and see that, "Well, everybody's saying good things about them; therefore, this is important." And for anyone who's kind of a technician, if you look up, for example, like Moz, their survey basically indicates that online reviews count up to as much as up to 10% towards kind of local SEO in general. It's got a huge kind of constituent ranking factor as to what will help you rank if you do any level of local service. And that's, again, corresponding the beginning to leak into nationwide search and that's why the sites like, I don't know, Capterra or the WordPress repository for plugin reviews or the Shopify repository for in a plugin review. So it's really looking at that person, right? Because this is about conversions. It's really looking at the person who's about to make a decision whether to install or to add to cart or to download and they're deciding whether your business is one that's trustworthy. "How well are they going to to rank you?" "Well, let's see what my friend, Jillian, is telling me about this app before I download it. Ah, she's given it five stars. Jillian's have given this product five stars. Why online reviews are important for online reputation management Therefore, of course, it's going to be the case that that's going to help you basically get highest up on the shelf at eye level, where everybody's looking, which is where you want to be. Jillian Leslie 8:31 It's a funny saying this because in my head, I haven't really thought about it this way, but everything I do is all about reading reviews. My husband refuses to go to a restaurant that isn't highly reviewed on Yelp. Like we could be walking by a restaurant, we're someplace that we've never been before. And I'll go "How about we go here?" And he'll be like, he'll be like, "No" because he has to get on his phone and see what the Yelp review is. And we just moved and so we're buying stuff for our house and like a lot of stuff on Amazon. And it could be like a trash can. And I am always reading the reviews of the the trash can, like it's something stupid. I am trained now to read reviews. Or my Uber driver, I want that five star Uber driver. Deepak Shukla 9:25 Yes, exactly. Exactly. Jillian Leslie 9:27 But I hadn't even thought about. I mean, it's just part of, it's like just part of my nature now that all I think about is how highly reviewed is something. Deepak Shukla 9:38 Yeah, yeah, yeah, yeah, absolutely. I completely agree. And when you kind of inverse that and think,"How highly reviewed am I?" Jillian Leslie 9:46 Yes, definitely. Deepak Shukla 9:50 Absolutely. And I mean, at its simplest level, Jillian, the big takeaway for everybody, of course, and people are kind of fearful of the idea of asking somebody or how does it work in practice, but reviews are huge. And your wonderful partner, David, has just demonstrated that by making you literally move away from restaurants that you're outside the front door of... Jillian Leslie 10:17 Yeah. Deepak Shukla 10:17 ...because it doesn't have... How powerful is that? Jillian Leslie 10:21 I know, I know. But it's funny because remember, you'd be on vacation, you see a restaurant, you just go in, and it's like, "Oh, no, we don't do that anymore." Deepak Shukla 10:29 Yes, yes. Exactly. Exactly. And here's a statistic, I think, that is mind blowing to me that local search as in the Google three pack, the stuff that appears in when people run searches, and they are running a local search, apparently, up to more than 60% of the time, depending upon what comes up within the top five, it results in an offline purchase. It's incredibly... It's incredible. And Google My Business, the place on the right hand side, they encourage you to go out and get reviews. It's part of their listed ranking algorithm. And, but Google is saying "Hey, help us help you. Ethically go and ask customers for reviews." Advice: You don't just need to get reviews from customers or clients And to make this really practical. And this is the part that I think sometimes people get worried about, you don't just need to get reviews from customers or clients. You have partners, you have people that you pay for services, people that you buy services from, people that you've worked with in business, people that you've done lots of weird and wonderful things with as long as there's something commercially that's happened, and they feel that they've benefited or vice versa, there's no reason why it isn't ethical to ask them for review. And that is something that is probably the lowest hanging fruit in terms of going out and generating reviews out of the gate, because you'll have friends that you built in business. And LinkedIn recommendations. Jillian Leslie 12:11 Right, I like what you're saying, which is being strategic about how you curate. It is about curating your reputation. It's not just saying "Hey, anybody, write a review for me" but it's saying "I know this person. I've done business with them." That person is going to say something that will shine a light on how good my product or service is. Absolutely, absolutely, I think that you've, you've hit the nail on the head, Jillian, that's within your network through and when I say you, I'm talking to you, the audience, right, you're in business, or you're going into business, but you at some level, have done something that constitutes advice. One of the things that I've began doing when I was starting my agency in the early days, the first two months, when I was scrambling, I would have 20 minute calls where I give some great advice. People would say "Amazing, thank you." It wasn't commercial. That was just a conversation. And at that moment, though, they would say, "Wow, thank you so much for this advice. Can I help you any way?" I would, at that moment, have a link ready and they "Actually, David, you can." Is it okay if you just leave a review for me just reflecting what you just said, that you had a consulting call with Deepak, it went really well, or whatever you want to say that you think is relevant? Could you do that for me? And who's going to say no, after that, and that was probably where I got my first 30 reviews from across the board online. Well, okay, today, just before I got on this call, I got an email from someone who I don't know, and who just said, "I want you to know, I'm really enjoying the podcast." And I wrote back "Thank you so, so much for reaching out. I'm so glad. We've got some great episodes coming up. So stay tuned." And now, I'm kicking myself that I didn't say "Hey, by the way, could you write a review on iTunes? Here's a link." How to ask people for online reviews Deepak Shukla 14:14 Jillian, the goodwill is not lost. I would recommend and advocate that you go back through your inbox, search keywords that relate to anyone who's left an enthusiastic response and spend two hours crafting a shit load of follow ups to say, "You know what, I'm kicking myself. Is it okay that what you wrote here, insert quote, you could reflect that, you putting a review online? I really appreciate it, like smiley emoji, prayer hands and see what it throws back." Because I've also done that exact same thing. And that's always how I followed up and 20% of the time, people say, "You know what? Yeah, I can definitely write that for you. Because there's still goodwill between us." Jillian Leslie 14:57 Oh, okay, because I have to say, I don't know, putting maybe some emojis in there, like it's hard. We talked about this the last time. It makes me cringe. It's hard to ask. Deepak Shukla 15:09 I understand. You have to, when we go in, I always go into conversations like that within mind that everybody favors the underdog. So position yourself as the underdog. And when people feel like they're doing something to help you succeed. And that you're being really kind of nice with it, I found that I get way better responses. And the best way in absence of my body language and tone of voice and my loveliness on call is emojis. Jillian Leslie 15:42 I just have to tell you, there's a reflection on my screen right now. So I can see myself and as I'm talking to you, I am like holding my mouth because I can tell that, like not consciously, but I can tell how uncomfortable this is for me. I have my hand like over my mouth going "Oh, this seems so." So I have to work. I feel like this is like our therapy session that I have to get better at being okay asking for that. Deepak Shukla 16:15 And if it helps to the technically minded people out there, Google is beginning to index emojis as part of search. Oh, really? So you can search with a burger icon plus near me and Google will bring up burger joints near you. It's something that has begun to start featuring recently. Therefore, this is a thing the young kids are doing it. So let it be known that there's data to support the rise of the emoji even from a Google ranking perspective. Jillian Leslie 16:48 That's so interesting. Please leave a review for me and The Blogger Genius Podcast on iTunes Hey, it's Jillian and I am doing the uncomfortable. I'm doing what Deepak suggests. I am asking you to rate me and to rate The Blogger Genius. So if you head over to iTunes, please leave a review or rate us. I am so curious to hear what you have to say. And remember, if I can do this, so can you. So now back to my interview with Deepak. How a food blogger can ask for reviews Okay, is there a use case for a blogger? Let's say, I'm a food blogger. We have a lot of food bloggers. Is there a use case for reputation management for a food blogger? Let's say I don't even sell any or let's say maybe I do affiliate marketing. Maybe I sell a cookbook, and I make a lot of money via traffic and working with brands. Deepak Shukla 17:43 Yeah, yeah, yeah, I think that it's a really amazing place to get reviews because the biggest number one thing when it comes to converting traffic, you're a food blogger, you talk about food that you love, what we want is some kind of audit-able trail of people saying how fabulous your recommendations have been. And that was a couple of things. So number one, in terms of, let's answer the practical question, where would those reviews live? Jillian Leslie 18:18 Yeah. Deepak Shukla 18:19 Well, number one, as places like Trust Pilot. Number two, I would look at also where you can get reviews that relate to your industry. My initial place for everything is Trust Pilot. Jillian Leslie 18:32 I don't even know. What is Trust Pilot? Deepak Shukla 18:34 Trust Pilot is literally as it says on the tin. It's all about kind of trust. And I have a Trust Pilot that relates to both my business and both me personally so when you search Deepak Shukla, for example. So, so, okay, brilliant. I'm thinking out loud now. Yes, to extend it. So to be practical, number one, Trust Pilot is a great platform to ask people for reviews upon. Index is very well and good going. It does give you the stars and stripes effect which is pretty nice. If you search even Deepak Shukla, it's about paid position number nine. So people can actually rank for their own keyword or their own name. So if you're a food blogger and your blog is, I don't know, Frank. Frank Loves Food, or Frank, Frank Reynolds, because you're Frank Reynolds, then you can get some stars and stripes next to your name if you are a food blogger. So it really helps with branded search number one, and then people see that you're someone who's got a lot of reviews online; therefore, they'll trust the advice that you give. So you can really just treat yourself like a business to that extent. Leaving reviews on Facebook for repetitional management Deepak Shukla 19:44 So really simply, food bloggers. So number one, TrustPilot. Number two, Facebook reviews because Google indexes Facebook reviews big time, so one of the things that I quickly did was I have my own personal Facebook like page. It stands to reason a blogger will have a page either related to their blog or related to them personally. Jillian Leslie 20:05 Well, like if you have a business page on Facebook, people can leave reviews? Deepak Shukla 20:11 You can leave reviews. You can leave a review for somebody so you could go over right now to me on Facebook, and you'll see that I've got about 30 plus reviews. Document everything. When someone leaves a comment on your blog, also ought them to, could you write that on Facebook as a like and then you can begin to get the stars and stripes effect of course because Google has Facebook like reviews then you've got from Trust Pilot. If you want to set your business up locally, then you can also get into the Google business reviews and other ranking factor and then of course, you can use that as part of either your copy or your content, and put it around any of those key areas that you wish to of course have people convert from. So on the same page, for example, that you have a particularly well-performing, or maybe even an under-performing affiliate link that has a high rate of traffic, you could experiment with inserting Deepak Shukla as seen on Trust Pilot, take 109 reviews online and you can put the direct links to it and again engender trust that while Deepak must know about food, if he's got all of these reviews. Jillian Leslie 21:19 I was just thinking. Let's say I'm a food blogger. And one of the ways I monetize is working with brands. If I could send them a link like let's say, there's a brand I really love and I want to work with them like Ben and Jerry's... Deepak Shukla 21:34 Yeah. Jillian Leslie 21:35 ...and I find out who their person, their social media person is, and I send an email saying, "I'd love Ben and Jerry's. Here's why," but if I also were to put, again, that a link to something that gives reviews about my recipes, or even working with me, that I am trustworthy and that I produce good content, that could be a great way to give myself that edge. Deepak Shukla 22:06 Absolutely. 100%. I mean, if that leads to Ben and Jerry's getting reviews and referring back to you, if that leads to you writing an open letter as a blogger saying, "Ben and Jerry's, I'd love to work with you," and then referencing some way to lead that into a review that, then absolutely, and I think that at a food blogger level. I think that this is where there's space for the individual and building trust and thinking about the ways that you can do that. Document all your reviews and testimonials Because the irony is that when we talk reviews, blog comments, YouTube video comments, that all forms and reviews. A review is simply an online testimonial that verifies what you're saying, or what you've said or who you are, or what you've delivered is of know, and is now worthy. And the really important biggest takeaway is that document everything. If it's in your inbox and nowhere else, it's useless. Jillian Leslie 23:10 I love that. Okay, so for me, the way that I document stuff is I have a folder in my email, and I call it "love letters." And if somebody, if you write me a love letter, I will save it in love letters, but then I don't go back to them. They make me happy, I appreciate them. I always write back to them, that kind of thing. And then I also have a Trello board where I have asked people for reviews of MiloTree, and I will keep those and then I will recycle those. Like we have testimonials on our homepage. Deepak Shukla 23:45 Yeah. Yeah. Jillian Leslie 23:46 But I do feel like I'm not doing enough with these comments and reviews and things like that. Deepak Shukla 23:54 And absolutely, and it's great that you've documented it in Trello as well as the other places you have been because you have them there. And this can be even something as simple as creating a dedicated page for your reviews and enabling the Discuss plugin on WordPress or whatever you want to use to capture comments and then that could be used and re-purposed in so many ways in terms of how you reuse that across your site. A lot like these info product marketers that will screenshot so many reviews, and the simplest way to do this is as soon as someone leaves a comment that's really positive in your inbox or something. An Instagram direct message or a Facebook message, then send them a link to a dedicated... milotree.com page. We'd love to hear what you think about us page where people can just literally write up a comment and publish it on your site. Jillian Leslie 24:46 Wow. Wow. Okay, this is kind of blowing my mind because it is about making it easy to do, right? Deepak Shukla 24:56 Absolutely. Make it easy for people to leave reviews Jillian Leslie 24:57 Because I guess the thing that I would say is all of my stuff, they're all over the place in different buckets, kind of like I'll get to them at some point. Deepak Shukla 25:06 Yep. Yep. Build one bucket. Make sure that it's so easy for people to just make it as easy as writing a Facebook instant message if you find that the review platforms aren't of use because you're a blogger and open that page up to the world and let people see. And how powerful would it be of what people are saying about us page where there's just literally tons of comments that fills up with an endless scroll and the use or the flow for that is "Oh my god, that podcast with x person was so great, Jillian. Amazing! Could you say exactly what you just said on this page?" You can just type it in and you send them a link to milotree.com/wonderful-words or whatever it may be. Jillian Leslie 25:52 Right. Right. Deepak Shukla 25:52 And again, they type it in, published, done, off and away, and you've got it documented in a way that Google will index that reflects upon you really well, that engender trust because if it's a social login, then leave their Facebook page or leave their link to their Facebook and then the app, the devil's advocate, is thinking, "Can I trust Jillian and MiloTree?" She'll see 57 reviews with people that have left their direct Facebook link which means they can link back to their actual page, and it creates also a very transparent level of trust. So there's all of these benefits are begin to come from building buckets that make it easier than ever for people to be able to leave reviews. Jillian Leslie 26:39 Google is rewarding this. Google wants to know that Deepak does good work. Deepak Shukla 26:48 Absolutely, as I said, it's up to 10% now as a ranking factor in terms of percentages what Google favors like reviews I'm seeing. And I would, again, just point to the common sense experience that people have the reviews are too big to be ignored. There are, I don't know if they're billion dollar but TripAdvisor... Jillian Leslie 27:10 TripAdvisor, yes. Deepak Shukla 27:14 ...is built literally around reviews. Jillian Leslie 27:16 Yes. Deepak Shukla 27:17 It does. Jillian Leslie 27:18 And it's so funny you saying this because again, I live my life based on reviews. And I haven't really thought about it. I hadn't thought intentionally about managing my own reviews. Now, let's talk about this. Which is, I think what is cool about it is it does make you up your own game. It does make you believe in karma. Deepak Shukla 27:44 Yeah, yeah. Jillian Leslie 27:45 Which is I'm gonna put my best work out there because somebody could write something about me. Deepak Shukla 27:53 Absolutely. Absolutely. Then it just becomes a win-win always because it brings more value to the exchange because you know that you can not only deliver value but the other person can give value back via the review because a review, Gary Vaynerchuk talks about this: document, don't create. It's his phrase and just building opportunities that make it easier than ever for any positive comment to be documented is so important. AppSumo ended up taking advice for me because they couldn't understand how I was able to... I've done a course launch basically. And what's interesting about my course launch was that I was able to generate about 23 video reviews, literally people on YouTube saying great stuff about the course before anyone had actually even finished the course. Jillian Leslie 28:47 Really? How to get testimonials before people have completed your course Deepak Shukla 28:48 Yes, you could go on to YouTube right now and type Deepak Shukla. Deepak Shukla testimonials, I think. I'm just searching now. Here's 23 videos up that are all in relation to a course. And what's really interesting about it, of course, is that none of them had yet finished the course. This is literally after two weeks of the course going live. And it's like a three month program. And they were like "How are you able to do that?" And I said that "Yes, if you search Deepak Shukla testimonials on YouTube, you'll find a bunch of the reviews as to that ranked top at the moment. And they're two of many. And again, the way that you do this is in effect is simple. It's what you see in the retail world all of the time, when did they upsell you the popcorn at the cinema, which they make far more money on this in the cinema ticket, when you just purchase a ticket, and you're really excited to go and watch the Avengers or Avatar or Bohemian Rhapsody or whatever it may be. So you need to hit your customers with the asked at the point at which they're the happiest. And everybody's the happiest when either one, they're gushing; two, actually gushing because they bought something and it's really excited. They're really excited. And then or after, when they come and reach out to you, as soon as people were like, "Hey, I've just bought the course, Deepak. I'm so pumped." I'd say immediately "That is amazing. Could you just record a video if it's okay? Please say why you bought the course in the first place, what was different about my marketing and what you felt made me trustworthy, given there's lots of so called gurus, out there, and people are really happy. But yeah, I'll absolutely do that. Because it's at the point of purchase that you go and tell everybody, "Hey, I've invested in the MiloTree pop up," or "Hey, I've just bought something from here." And that's when you want to move forward with the documentation process. Jillian Leslie 30:55 Okay, first of all, what is the course? Deepak Shukla 30:58 It's called Secrets of a Six Figure Lead Gen Consultant. It talks about how I built my agency using cold email and how you can. It really focuses around how to build an agency based around cold email, because that was how I built my SEO agency in the beginning. Day one, the problem that I had was that I couldn't rely initially on SEO for my initial means of revenue, to attract customers to my site to then sell them SEO. So I had to find different means. And it goes through ultimately, it's really about how to build a pipeline, how to build a continual flow of sales calls that you can get on where people are interested in working with you. Because in the service industry, the biggest problem that people have is that you have a great product of course, as we know, but how do we get people that are interested in potentially buying from you to talk to you. Example of how to get testimonials And Secrets of a Six-Figure Lead Gen Consultant really deals with that. The space of lead generation based upon someone who has no network, never wants to meet anybody, wants to work from home, you know, how was it he go about build a business. So that's what the course is about which is of course, a side note. Jillian Leslie 32:13 I know. But I'm curious only because, again, this comes so naturally to you. Okay, how about the idea? So let's go through a couple usecases. So we talked about a food blogger, let's say somebody who sells a product. Deepak Shukla 32:31 Okay. Yeah, absolutely. So I think that in the space of e-commerce, let's say that you sell a teapot or let's say, you've got a teapot because you're British like me. So you drink tea. So therefore, you sell it, and you're British Indian like me. So that means that you're the big exporter of tea so you send it from India to the UK and now, you sell teapots. What a lovely business. It's great. So you're selling teapots online, of course, and you may be making let's just say 10 sales a day to people they haven't met. The question always is, as you know, how do you get reviews. So there's two ways to do this, I think. There's the first way which everybody kind of knows and works to a limited degree, which is some form of automation, which is okay, someone's just purchased, boom, hit them with an email saying, "Hey, what do you think about a product? Could you leave a review saying what you thought about" which can work. Certainly, if you're doing things at scale, then I think that there's a benefit to that. There's a second way that I think can turn customers into raving fans that will write gushing reviews that can even write blog posts about your product. And that's the way that I prefer, so the way that you do that, and again, remember we discussed about everybody favors the underdog. Why the people love Rocky, why? Absolutely, so in that instance, if you're a e-commerce business owner, deepaksteapots.com then deepaksteapots.com would have an intern because you probably do have an intern anyway because you're growing e-commerce business. If you've got an intern and I do have, for example, I have a virtual assistant called Lincoln. Lincoln works with me. You can look him up on PearlLemon.com. I think he's there, and Lincoln... Jillian Leslie 34:29 Where is he located? Deepak Shukla 34:30 Lincoln located in Kingston, Jamaica. I'm slowly employing his entire classroom which is quite interesting and brilliant. And Lincoln really just would see a transaction that goes through from jeremywillis.com, would look up jeremywillis.com online, find him probably on Facebook and reach out as you know an intern at PearlLemon or deepaksteapots.com and say, "Hey, Jeff, I hope you don't mind me reaching out. I noticed that you bought a teapot." And he's like, "Yeah, dude. Yeah." And basically creating this level of personal reach out and catching people when they're excited, and they won't work for everybody because you need to be able to find them on Facebook, need to find them. You can just email them also. But really, if you can send personalized messages, get a really crazy, enthusiastic response from somebody saying, "Dude, I'm so excited. I've just got my teapot. I'm about to get my teapot." You can then asked him the same thing saying, "Hey, that's brilliant. I would totally love, if it's okay, could you just record a video saying why you bought the teapot, what you thought about deepaksteapots.com, what was it that made you buy our teapot instead of other teapots." And they're yet to receive the teapot and just ordered it. They're super excited so a proportion of people but, "You know what, screw it. I will record a video about teapots," or, "I will leave a review online about teapots." Or and again, I'm reusing the same process, Jillian to support the SEO growth of my course. Because I'm beginning to get people to write case studies now, and to write reviews of the course, and then to link back to the course at the moment when they're happiest and then asking them if they do that favor for me. And by and large, people say yes. And when you position it as someone who's inside the business if you're an e-commerce store, just reaching out to Jeff saying, "Hey, what did you think? Sorry to reach out on Facebook. I apologize." But you've just bought a teapot from the company. So of course, you're going to accept it. "Oh, no. Hey, man, it's cool. It's really cool. This is released. This is really novel. I like it." "How can I help?" Or "I love your teapots." Jillian Leslie 36:44 Interesting. Is there a way to do a quid pro quo in terms of, like, does that seem smarmy and not as cool like, let's say, somebody buys your teapot. And guess what? He said he sells tea or he sells a different product or whatever, to say, "Hey, would you review this? And I'd love to take a look at your stuff." Or... Deepak Shukla 37:11 Absolutely. You know what? It really, so in my experience, I always go for building that further down the line of the value ladder. So that it depends upon the nature of the ask. So in my experience, if someone's like, bought your teapot, and they sell tea, first of all, you can say, "Hey, how's the teapot? Or is everything okay? Why did you buy the teapot?" They say, "It looks really good." I would, at that stage, maybe awesome to leave a review. And then later down the line asked about doing some level of higher exchange. Because you know what, a lot of this depends upon who you're asking. If you're asking me, Jillian, I could leave a review and five seconds, right? So we don't know how big the ask is. I would say, in my experience, that experimentation, once you've got direct dialogue with a customer, it's really easy. It's when you send emails off into the business, it's a problem that you don't know how it's received. So what this does, when you communicate with someone on a direct messaging platform where it feels more personal, you then immediately reframe the conversation. So what connecting with somebody on Facebook does, if it's someone internal and you're selling tea pots, and the other person sells tea, is it makes the conversation much more mano a mano instead of one business to another. Jillian Leslie 38:35 Yes. Deepak Shukla 38:36 And that is way more productive in terms of eeking out something productive. Jillian Leslie 38:40 Yes. I mean, I keep hearing this, which is anybody who leaves a comment on an Instagram post, you kind of have the right to strike up a conversation with them. Deepak Shukla 38:52 Absolutely. I mean, they're your fan, they've said it publicly in some way, or they're expressing their enthusiasm that they like you. Jillian Leslie 39:01 Right. Exactly, like those are, that's kind of like, that's your low hanging fruit. Are even people who are just commenting on your post, like, that's a way to build that relationship. Deepak Shukla 39:14 Absolutely. And then once you begin to build a process for that, what becomes really powerful is that then you can begin to audit, which are these people have a social media presence in their own right. If you have a SAS product, for example, like MiloTree, what we'll do. Jillian Leslie 39:29 Wait a minute. I just want to stop you. It sounds great in your accent. So you're saying, I have a SAS product. And in my accent, which means software as a service? Deepak Shukla 39:39 Yes. Jillian Leslie 39:40 Like a subscription? Okay, that sounds better the way you say it. Deepak Shukla 39:45 Oh, I don't know about that. But absolutely, if you have a SAS product like MiloTree, I would say that you're going to have some raving fans who just installed it or said "Just bought your product. I'm pumped." And all you need to do is number one, obviously build a process in place to say "Hey, that's awesome. Could you be so happy to leave a review, just explaining why you decided to buy the product?" And then that does not hold on anything unethical because you've been very clear about what you're asking for. You're not asking them to review the product, you're asking them to write a review for why they bought the product. That's number one. Number two, is that once they begin using the product, you check in and say "How's it going?" They're like, "Hey, yeah, loving it." And you're like, "Amazing. Could you now leave a second review on a different platform?" The first platform could be the WordPress plugin repository site. The second platform could be Capterra where you can look at a review so that would be the second thing. And then the third thing down the line is that, "Hey, you know what? This is out there. But we'd love to maybe give you three months of free." And if they have a blog, basically, you want them to write a case study. Jillian Leslie 41:00 Okay. How to ask someone to write a blog post review of your product Deepak Shukla 41:01 Or if they've recorded a video testimonial, you can probably put those. You can turn that into a transcript. And you could write the elements of a blog post in their behalf. To be honest with you, I've just asked people to say "Hey, how would you feel about writing a blog post?" And some people have said to me "Deepak, I don't even have a blog." And I'd say "How about you create a blog on wordpress.org and just write one up?" They're like, "You know what? I love your product for you, man. I'll do it. And they do. Jillian Leslie 41:27 Wow. Okay. Deepak Shukla 41:28 And I say look, just do it on wordpress.org. Just link back to the site. It's all good. I just care about you or even say, "Write the blog post and I will sort out the technical and just whip up a wordpress.org site very quickly just so they can post it for secretsofasixfigureleadgenconsultant.wordpress.org. And I don't see really many people doing this like really TEDx-ing how much goodwill that you get from people and how much people want to see you succeed if they think what you're doing is really valuable. Jillian Leslie 42:01 I love that. I love that. Weirdly, I feel like I am looking right now in the world for moments of kindness. I feel myself trying to be even more kind and giving because I feel like the world is in a tricky place. Deepak Shukla 42:20 Yeah, yeah. Yeah, it is. That it is. Jillian Leslie 42:22 I noticed myself. I mean, this is like, but just even at the grocery store saying a little bit of a stronger "thank you", just validate for people that this world is a really lovely place. So you saying this somehow is triggering that kindness place like hoping that we all have the capacity for goodness. Deepak Shukla 42:46 Absolutely, absolutely. And everybody is listening that this all come from a place of me assuming and knowing that you're already delivering the value. So the value that you deliver is worthy of asking for review. And I'd say to anybody that believe in what you offer. If you don't believe in what you offer, then maybe you're offering the right thing because if once you know that what you're giving is value, then asking somebody that they can help you on your journey by writing a review by putting a blog post together by writing by recording a quick two minute video, which is easy as these days is absolutely okay, and also the ethical thing to do because it helps them as well. Have a link on your site to testimonials Jillian Leslie 43:31 Yeah, absolutely. Yes, in fact, absolutely, I love this. So do you recommend then on a blog like even on our MiloTree site to have like a link to testimonials? Deepak Shukla 43:47 Oh, 100%. You want to overwhelm people with social proof, you want to leave no kind of stone on uncovered. The number one, the company. So the company in this case would be MiloTree, for example. Jillian Leslie 44:14 Okay. Yeah. Deepak Shukla 44:14 The number two, they need to be convinced on the service or product. So the product in this case would be the pop ups that you guys offer. They need to be convinced "Oh, MiloTree is a company." They need to be convinced on the pop ups. They need to be convinced on the individual who's going to be delivering the product or the service, which in this case, might be whoever it is on customer support, or whoever is the account manager, or broadly speaking, the founders of the company. And those three spaces need to be in alignment. So those three spaces need to in order to get as many conversions as possible, because you can have two out of three, and you can still make a sale. People can be convinced on a product, people can be convinced on the company, and people don't really know who the founders are and they can still buy the product, but then you don't build what I call brand loyalty really. Jillian Leslie 45:04 Right. Deepak Shukla 45:06 Because you connect it more and more so, especially today to a person. So I would absolutely say that testimonials reviews give people kind of no room to question the excellency of what you deliver. And certainly I think that in terms of the conversions that we've made as a business, our social proof Pearl Lemon, that we built has been such an outlier that it's been incredibly helpful in... There's never ever been any issues with quality or trust or service or delivery. And this is me selling high ticket items where it's going from three to $5,000 a month and people that I've not met on the basis of one or two phone calls, and they're happy to just wire me money across and... Jillian Leslie 45:57 Wow. Deepak Shukla 45:57 ...what we need to think about in those instances is what can we do to leave no stone unturned? And this is where, as I said, Jillian, that a lot of people have typically one of those things out of alignment. The importance of building brand loyalty And if you're a brand that's faceless, then you have the issue of they're not really sold on the people behind the brand because it doesn't exist, and therefore, it becomes a little bit of comparing apples to apples meaning that MiloTree is no different from other pop ups. Jillian Leslie 46:28 Right. Deepak Shukla 46:29 But if I get Jillian with MiloTree... Jillian Leslie 46:32 Right. Deepak Shukla 46:33 ...no one else is Jillian. Jillian Leslie 46:34 Right. Well, two things that I, well, it's funny, I didn't do this from a strategic point of view. But I started the podcast because I'm super curious. And I thought, wow, if I have a podcast and I can interview people, I can help people by sharing like Deepak, your knowledge. And I can learn, and everybody can learn. And hopefully, people get to know me behind MiloTree, especially because again, like we built this for ourselves, it worked, and we're in the trenches also. That was really what I was trying to communicate. And then I also have my newsletter, where if you join MiloTree, I send you weekly nuggets. And again, it's so that you see that I'm in here struggling along with you. And that there's no, like, we're not some big company, we're just David and Jill trying to build something and help inspire others on their journey. Deepak Shukla 47:35 Absolutely. And your biggest unique assets are completely absent from your website, which is the crazy thing, right? Because there's not any pictures of you or David, which would be really endearing because "I want to support you, the little guys." And you said you have a cross fertilize. I can go from your podcast or to your blog to MiloTree, but I can't go from MiloTree to anywhere else. And it becomes, it looks and smells and feels a lot more like a big company. Jillian Leslie 48:08 I think that's what we were trying to do was for us to look bigger than we are. Deepak Shukla 48:20 Absolutely. Well, you're selling a product that's for $9 a month. Small businesses are going to be buying it and it's going to be composed of individuals. Jillian Leslie 48:32 Right. Deepak Shukla 48:32 Or what I do because I'm trying to sell, of course, a high ticket service that doesn't scale with any way that MiloTree does. It's important that for me to make sure I position myself and my agency as a company, of course, that we are, but with your audience, it's different from the audience that I sell to. And it could be that there's a little bit of a misalignment with what you offer versus who's buying it. Building a cohesive whole with your business Jillian Leslie 48:59 Yep. I see that. I see that. Yeah, I think that we're not putting that, again, that things are in buckets. I've talked about this previously on the podcast, and we need to kind of build more of a cohesive whole. Deepak Shukla 49:15 Well, the brilliant thing is that it's already, with all of that being said, the design and how it is presented is already excellent. And it's just little tweaks that we can apply to the company and we all do this right. We fall into what I call a little bit of a corporate mode, and we forget kind of where our roots are, and why people followed us in the first place. And I think that certainly the more that we see that and it's going to be relatively simple, I think the greater returns that you'll get because that's, of course, as everybody talks about, certainly in the blogging space, this is how you build your tribe. So let's give them the opportunity to become loyal to MiloTree. Jillian Leslie 49:58 Yes, yes. Yes. Oh, Deepak, honestly, I feel like this has been so valuable. And I hope as bloggers, entrepreneurs, creative entrepreneurs, you recognize, I am recognizing the value of people getting to know you and writing authentically about you. And I see so many ways that this is valuable. One being Google. Deepak Shukla 50:28 Yeah, yeah. Jillian Leslie 50:31 Thinking your own life where like you won't go to a restaurant unless it has good reviews, or you won't buy on Amazon just thinking or go on that trip without looking at TripAdvisor. So you've got Google, but also, you've got that personal touch. Deepak Shukla 50:48 Yeah. Absolutely. Jillian Leslie 50:49 And I feel that people can go, Oh like, we've gotten some reviews, for example, where people have said, "Wow, Jillian and David were so helpful, because one thing that we try so hard is to provide really good customer service. And I've always discredited those testimonials." Deepak Shukla 51:08 Yeah. Jillian Leslie 51:08 Because I've weirdly thought it doesn't make us look corporate if they're talking about Jill and David being like, right there solving their problem, solving people's problems. Deepak Shukla 51:19 Yeah, yeah. Yeah, yeah. Jillian Leslie 51:20 And now I'm thinking "No, we want people to see that." Deepak Shukla 51:24 Absolutely. I think that you just look to the voyeuristic nature of what people love right now. Snapchat is probably the best example of it as a billion dollar company that's focused around, give us the snap literally... Show your personality in your blog or company Jillian Leslie 51:40 Totally. Deepak Shukla 51:41 ...of what you're up to at the moment or live streams, etc. So, I think that it's definitely a great opportunity, and it's going to be with people to offer so much value. And the beautiful thing here is your neurons are probably firing, and you're thinking of about 110 different things you got to activate. And I always wanted to be, I always want, I wanted to be stuff that you can just go out and do and that you get, and then it does carry a return and stuff. And I think that this is certainly where everything is going or if not, it's already gone. And the more that you can kind of personalize and show your quirks, the more that I think you'll get people that will just love you guys and stay with you. Jillian Leslie 52:26 Thank you. And again, though, for our audience, if you reach out to brands, and you want to sell yourself, get some testimonials that you can then send over so that you can increase your trust if you sell a product, get people talking about using your product. Or if people are loving your recipes, put those up. If you're a food blogger, and you're like, "Yeah, but I just monetize via ads." Deepak Shukla 52:56 Absolutely. Imagine being able to show Ben and Jerry's Jane's blog about food is the reason why I'm an addicted Ben and Jerry's customer, then you can get a review like that and sending that over to their marketing manager. How powerful is that and how different is that from anything else that verifies that you're smart with SEO? It demonstrates that you've got a real audience and it's just so different from anything else that it's much more likely to get responses. So if you can generate reviews at scale, and you can get your customers to insert the keywords of the products they bought, especially if you're an affiliate, that just creates endless leverage for the things that you can do with that. Jillian Leslie 53:37 And the one last piece, as women, my audience is predominantly women, get used to being uncomfortable in asking because I'm right there with you. And I am now going to after we get off this call, email that person back and ask if they would write just a two or three sentence something that I can then use. Deepak Shukla 53:58 Brilliant. I think that you absolutely should, and I hope that everyone listening does the same thing. Jillian Leslie 54:03 Yes, we'll do it together. So Deepak, thank you so much for for this. I feel like I have learned so much. I hope, as audience members, that you guys have a bunch of takeaways. And this makes me think to put a more personal touch on stuff. Deepak Shukla 54:22 Absolutely. I think that let's all remember that you can position yourself as professionally as you want to. But no one's fooling anybody. People will Google you before they're going to buy anything from you, or if they do buy and they haven't googled you, they're probably gonna have a bad retention rate because they don't care enough, and it was more of an impulse purchase. So give your audience reasons to love you. Jillian Leslie 54:46 I love that. Okay, so we're going to be back at some point where we talk about us like down in the in the nitty gritty, rolling up our sleeves and seeing what's working and what's not. So please come back and listen to our journey. Deepak Shukla 55:03 Absolutely. I'm excited. Jillian Leslie 55:06 Deepak, how can people find you? Deepak Shukla 55:09 Absolutely, guys. And why I'd say guys? Sorry, ladies, I apologize. Yeah, no my mistake. I am sorry. Ladies, if you listen, just check deepakshukla.com, head to deepakshukla.com. If you're interested in the course I spoke about earlier, there's a pop up that will appear at the top. If it doesn't, then find a way to message me online, on the site. There's a bunch of different ways, and I always do my best to respond to everything. So you can catch me there. Jillian Leslie 55:39 Alright. Wonderful. And spell your last name? Deepak Shukla 55:41 Yes, absolutely. So D E E P A K, first name. Last Name, Shukla, S H U K L A.  If all of that fails, and you could just look up Deepak Shukla and spell it still incorrectly and write TEDx. I've got a TEDx talk that you could find that ranks. Okay, so you could go ahead and just wander over to that. Jillian Leslie 56:04 Oh, wonderful. Well, I look forward to going on this journey with you. Deepak Shukla 56:08 Ditto. Ditto. Jillian Leslie 56:09 I hope you liked this episode. And as Deepak said, our reputations really matter and that includes our social media reputations. If you want to grow engaged, active followers and subscribers. I invite you to go to milotree.com to sign up for our pop ups. You get your first 30 days free and see what we can do for you, and how you can really put your social media accounts on steroids.  

In this digital world, being on one platform is not enough. That is why a number of podcasters not only upload episodes for podcasting only. Some livestream on Facebook and convert it as an episode, while others finish an episode and upload it on YouTube. Giving us more insight when it comes to optimizing our videos is Deepak Shukla, SEO expert and founder and CEO of Pearl Lemon. He talks about YouTube SEO and shares different strategies on how to use them. Covering the importance of keywords, creating playlists, having content, and more, Deepak shows the interesting side of utilizing YouTube to carry people to your own website. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Feed Your Brand community today: FeedYourBrand.co Feed Your Brand Facebook Feed Your Brand Instagram Feed Your Brand LinkedIn Feed Your Brand Pinterest Feed Your Brand Youtube

In this digital world, being on one platform is not enough. That is why a number of podcasters not only upload episodes for podcasting only. Some livestream on Facebook and convert it as an episode, while others finish an episode and upload it on YouTube. Giving us more insight when it comes to optimizing our videos is Deepak Shukla, SEO expert and founder and CEO of Pearl Lemon. He talks about YouTube SEO and shares different strategies on how to use them. Covering the importance of keywords, creating playlists, having content, and more, Deepak shows the interesting side of utilizing YouTube to carry people to your own website. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Feed Your Brand community today: FeedYourBrand.co Feed Your Brand Facebook Feed Your Brand Instagram Feed Your Brand LinkedIn Feed Your Brand Pinterest Feed Your Brand Youtube

Today, my guest is Deepak Shukla from the SEO agency, Pearl Lemon. We take a deep dive into SEO strategy. If you want to learn how to gain mega free traffic with the SEO skyscraper technique, this is the podcast for you! The best part is that anyone can use this technique to grow their organic Google search traffic. You just have to know how. In our conversation, we talk about what the skyscraper technique is, why it's so successful, and how you can build your entire business around it! If you're trying to grow your traffic in a meaningful way, definitely listen to this! Resources: Blogger Genius #013: What Bloggers Need to Know to WIN at SEO with David Christopher Pearl Lemon Backlinko

Traditionally, we view career growth in a linear progression; but for the Millennial generation, professional journeys are more commonly taking a non-linear or “meandering” path. For Deepak Shukla, founder and CEO of the SEO agency Pearl Lemon, the meandering path was not just a byproduct of his curiosity, but an incubator for personal and professional growth. From art school to tax consulting to running a recording studio to a tutoring company and now to an SEO agency, Deepak’s habit of experimentation accelerated his skills development and helped him find his value and passion for marketing. In this episode, Deepak shares how to overcome the fear of the course, act on your impulses, create accountability, and test and learn your way to career success. Learn more, and find the complete show notes, at flywheelassociates.com/podcast. Resources: Learn more at (https://deepakshukla.com/) Connect with Deepak: LinkedIn | Twitter Listen to Deepak’s podcast: Life, Love and Entrepreneurship Subscribe to the Strategic Momentum podcast: On Apple Podcasts On the Google Podcasts On Spotify On Stitcher Radio Strategic Momentum is produced by Podcast Masters

Deepak Shukla, owner of SEO Marketing company Pearl Lemon, joins us to share how he discovered his genius in Search Engine Optimization (SEO). His company specializes in generating sales leads for your company, by ranking you first on google's searches. From running ultra-marathons to joining the British Special Forces, Deepak shares how every experience of our lives informs our contribution to each other. You'll learn the importance of mastering processes quickly, the necessity of teamwork, and the key for motivating yourself daily.

Welcome to the very first episode of Content and Caffeine! In our premier show, Deepak Shukla, the Founder of Pearl Lemon, talks to us about the power of video content.

Deepak Shukla, a brilliant Englishman went on a journey to the village where his father grew up in India.  We'll explore what he found there and how that helped him in his gratitude journey and in his relationship with his father.  Deepak is the founder of the SEO agency Pearl Lemon, he's done some amazing things in his life, like: - Running a 27 hour ultramarathon - Building a 25k per month business working out of McDonalds - Being homeless for a week - Talking at TedX - Forex trading in his spare time (making 1.2k per month) - Being featured as BBC Artist of the month as a rapper   He's a great guy, with lots of amazing stories to tell, you'll surely enjoy this episode!    If you do, share it with one person you think will love it too.   Keep seeking and spreading the gratitude!  Georgian Become a supporter of this podcast:https://anchor.fm/the-gratitude-podcast/support

Deepak Shukla Started An Digital Agency Team On Almost No Money. He Shows You How In Todays Entrepreneur Podcast Todays guest joining us on Join Up Dots is a man who i suppose its fair to say has had three lives leading him to this point. Starting his life in a rough school, where nobody expected him to do well and gain entry to University (although it was quite obvious that he was gifted) he achieved his aim. And this to me really places huge credit to a man, who when someone says he cant do something seems to want to prove to the world that they are wrong (not least to those inner demons that hold us all in our place). Stints followed travelling the world, ironman competitions, Tedx talks, making documentaries about the homeless and the list goes on But of course a career needs focus and and as he says " After Uni, I went on to work at MEC – 1 of the world's leading marketing agencies. I was fortunate enough to be 1 of only 6 hires out of 500+ graduates! I then went on to work at Deloitte as a tax consultant, but decided to leave during the height of the recession to pursue my own business ventures, and dedicate more time to producing music. 150 rap songs later, having left my 2 studios and ‘movement' that was known as ‘Deep Impakt Recordings' behind. I launched my first funded startup ‘Meet My Tutor' in (an online marketplace connecting students to tutors) in 2010 with £75k, followed by ‘The CV Guy' in October 2014 and ultimately Pearl Lemon in 2016.  And that is where he today running Pearl Lemon from home, local coffee shops and pretty much anywhere in the world (providing there's an internet connection). Pearl Lemon is made up of an amazing team of SEO experts,social people and writers – together, they GROW their client's businesses and have fun whilst doing so.  And as he says "When I'm not working, I'm typically training or watching an action or horror movie lol." Sounds like a pretty good life to have for sure. So is Pearl Lemon the thing that he has been looking for, or just another step towards where he wants to be? And can you do these things on your own, or does it really need a team to start cooking on gas? Well let's find out as we bring onto the show, to start joining up dots with the one and only Mr. Deepak Shukla

Deepak Shukla - Whats it like to run an SEO agency, how did Deepak Start and everything in between on this episode.  Deepak runs an SEO agency called Pearl Lemon - www.pearllemon.com Catch Deepak here: www.deepakshukla.com   ★☆★ SUBSCRIBE TO THE PODCAST ★☆★ ★FOLLOW ME BELOW★ ► Facebook: www.facebook.com/storiesinbusiness ► Facebook Community: https://www.facebook.com/groups/423915144728423/ ► Linkedin: https://www.linkedin.com/in/tom-wickstead-1a3245158/ ► Instagram: www.instagram.com/tom.wickstead ► Website / Blog: www.storiesinbusiness.com  ► iTunes: https://goo.gl/UMx32j ► Spotify:  https://goo.gl/dqNhij   Entrepreneur, Entrepreneurs, Marketing, Social Media, Success, Motivation, Motivational, Inspiring, Inspirational, Conversions, Sales, Sale, Ecommerce, Consulting, start up, business, businesses, Management, Marketing, top podcast, business podcasts, podcasting, speaker, public speaker, keynote, media, best podcasts, Inspiration, Millionaires, billionaires, daily show, weekly show, successful, stories in business, Inspirational,

LinkedIn is a tool we all use to build our networks, but are you using it to its fullest potential? This week Tom Casano talks with Deepak Shukla of Pearl Lemon on how...

Deepak runs Pearl Lemon from home, local coffee shops and pretty much anywhere in the world (providing there's an internet connection). Pearl Lemon is made up of an amazing team of SEO experts,social people and writers – together, we GROW our client's businesses and have fun whilst doing so. He lives with partner, Daniela in the heart of London, and when he's not working, he's typically training or watching an action or horror movie. Meet Deepak at www.deepakshukla.com and www.pearllemon.com ************************************************************** Adam Kipnes is recognized as a top marketing strategist and business breakthrough specialist who can show ANY business owner… in less than 45 minutes… how to triple their current number of leads, double their sales and increase their annual revenue by $30 to $50 thousand dollars or more and WITHOUT spending a cent on marketing or advertising. Adam is the go-to coach and advisor for many independent professionals including accountants, realtors, real estate investors, attorneys and medical practitioners, 22 of whom have crossed $1 million in annual revenue. Four of Adam's clients have grown from under $100,000 to over $1 million under his guidance. Adam's is regularly featured on Forbes.com and his system has been seen on NBC, CBS, ABC and FOX. He is also the host and creator of the Podcast, The Entrepreneur's MBA. Get Free Resources for your business on Adam's Website: Www.the1495group.com Learn Adam's 5 Step Profit Formula: Www.the1495group.com/profit-formula Find hidden revenue in Your Business on this Free Webclass Follow Adam on Social Media Instagram @adamkipnes Facebook.com/adamkipnes Facebook.com/coach adamkipnes The Entrepreneur's MBA https://businessinnovatorsradio.com/the-entrepreneurs-mba/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Deepak Shukla (https://deepakshukla.com/) is our special guest on today's episode of Traffic and Leads Podcast (http://trafficandleadspodcast.com). He is an SEO expert and founder of Pearl Lemon (https://pearllemon.com/). Deepak gives us all of his amazing tips and tricks on how to get started with SEO, where the future of SEO is headed, and what pitfalls to avoid when beginning your journey with ranking. He also tells us about the future of searching, telling us his best ways to prepare your business—and website—for mobile devices. Let’s get started! IN THIS EPISODE YOU WILL LEARN: * How Deepak got his business, Pearl Lemon, started! They started as a full-service marketing agency and slowly begun to remove services in order to focus solely on SEO. It’s always been their background, and Deepak assures us that it’s better to specialize, so they made SEO their main focus! By that, it means that they don’t really offer help with things like Facebook ads, or LinkedIn—they focus and will provide help with SEO. * Deepak then tells us the fundamentals of ranking competitively and growing an audience. It starts with having excellent content! The issue people seem to have, however, is knowing the best ways to spread that content, and Deepak assures us that SEO is the best route that people should choose to go. Deepak also explains that his company doesn’t write content for people most of the time—if people truly can’t write their own content or find a provider to do it for you, then they’ll write a few pieces and build an outreach campaign around it. * In terms of writing shorter blog posts every week, or biweekly (or even once a month) blog posts that are longer and immersive, Deepak advises people to do what people think they’ll be more consistent with. If you can write good, quality content that’s shorter in length, but can be posted every week, it’s preferable over a longer form of content that isn’t as good, and won’t get posted on time. Work to your strengths! * Deepak also gives us some advice that 90% of businesses don’t even think about. When writing content, first look up your competitors. Then, make a spreadsheet, and look through the first 3 pages for their branded keyword terms. By doing this, you’re getting an edge up on what your competition is writing about. Additionally, make sure you have some level of syndication set up, so the content you write is being shared with relevant platforms. This leads to your blog getting indexed faster! * How important are social signals? Deepak explains that they’re definitely part of the puzzle, and the more competitive of a space you’re in, the more important every factor becomes. Locally, it’s not as much of a big deal, but as the curve of ability or competition goes up, the importance of social elements goes up as well. * Deepak discusses the recent shift of people searching for something on Google, and Google displaying a rich content piece instead of providing just a list of websites, which affects the clickthrough rate. In terms of the future of SEO, Deepak assures is that this method is still considered SEO. The content that’s displayed is chosen by Google’s decision to serve the best content to the users. We simply need to adapt in light of that—SEO is still what you know it as. * Deepak also assures us that this hasn’t diminished the value of SEO, as Google will typically display the top level keyword search. There are innumerable variations around a key search term, and that doesn’t mean that someone’s journey is going to stop at just reading the rich content that Google displays. It just lengthens the journey instead, and the process of the search is going to change. * Deepak talks to us about “mobile first,

Full Show Notes over at Industryangel.com Deepak Shukla is the founder of SEO agency Pearl Lemon.  When he isn't running ultramarathons and attempting Ironmen you might find him hanging out with his cat Jenny, continuing his journey of body coverage in tattoos or at the cinema! Ian and Deepak discuss; Work life balance Committing to a plan and worrying less Ian goes and mentions GDPR Deepak reassures us and myth busts GDPR Obtaining email addresses SEO tips Comparing the competition Registering with directories Platforms for reputation management – reviews Creating content Transcribing audio into words Social media impact on SEO Show Sponsors:- Far North Sales & Marketing Far North Sales & Marketing Consultancy are all-encompassing Business Development specialists, our aim is growth, your growth. We understand that the overhead of permanent experienced members of a team may be a step too far, maybe you would like to take a product to market, run a fresh pair of eyes over the sales process or just get over a lean period, we can help.