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| The digital marketing industry is changing faster than ever and those who don't adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Jon Wuebben is the Founder & CEO of Content Launch, the first complete content marketing platform built for digital marketing agencies & SMB's. Content Launch has produced content for over 1,000 companies since 2003. Jon has provided content strategy consultation for Konica Minolta, Intuit, Kimberly Clark, MicroAge and dozens of marketing agencies since 2005. Jon is the author of the 2017 book, “Future Marketing: Winning in the Prosumer Age”. Jon's 2012 book, “Content is Currency: Developing Powerful Content for Web & Mobile”, has been published in six countries worldwide. Jon has spoken at Content Marketing World, Content Marketing Conference, Online Marketing Summit, South by Southwest (SXSW), Marketing Profs B2B Forum, Search Marketing Expo (SMX), Social Media Marketing World, New Media Expo, Intelligent Content Conference, Content Marketing Retreat, Lavacon, ADMA (Australia), BIA Kelsey Small Business Forum, the Media Relations Summit and for many organizations, including Hubspot, the American Marketing Association and Shop.org as well as industry groups. He has been listed as a thought leader in the marketing industry by countless publications since 2008. Jon is a recognized expert on the topics of content marketing, content strategy, marketing technology and the future of marketing. Jon has an MBA in International Marketing from Thunderbird, The American Graduate School of International Management. In the political world, he has worked for Senator John McCain, Vice President Dan Quayle and the Republican National Convention. Find out more at www.futuremarketingbook.com Jon Wuebben: 1-on-1 Podcast Interview with Tony Shap Company Name: Content Launch Company url: www.contentlaunch.com What does your company do in 5 words or less? content marketing software/content writing services
This episode features Jon Wuebben who talks about sharing authentic content through simplified content marketing. He is a published author, international keynote speaker, marketing futurist, founder and CEO of ContentLaunch. Jon regularly speaks on the topics of content marketing, the future of marketing, and entrepreneurship to groups all over the country, including events such as the Online Marketing Summit, SXSW, Content Marketing World, New Media Expo, and for a number of business groups, associations, and corporations. He is passionate about helping his clients connect with their online audience and positively impact engagement in sales. If you're looking for ways how to create authentic content and connect with your audience in an authentic way, consider reaching out to Jon Wuebben by visiting his websites http://www.contentlaunch.com/ and https://www.linkedin.com/in/jonwuebben/.Mitchell Levy is the Global Credibility Expert at AHAthat, the first AHA leadership (Thought Leadership) platform on the market for thought leaders, experts and companies to unleash their genius to the world. His passion is helping entrepreneurs, business owners and C-Suite Executives get known as thought leaders & become best-selling authors with the AHA platform. He is an accomplished entrepreneur who has created 20 businesses in Silicon Valley including four publishing companies that have published over 800 books. Mitchell is an international best-selling author with 60 business books, has provided strategic consulting to over 100 companies, has advised over 500 CEOs on critical business issues, and has been chairman of the board of a NASDAQ-listed company. Visit https://www.credibilitynation.com to learn more about the Credibility Nation community.Visit https://www.ahathat.com/author to learn how you can become an Amazon best-selling author in 4 months.
Get to know these successful thought leaders and find out how they present themselves and their crafts as experts in their fields. Greg Williams is The Master Negotiator & Body Language Expert at The Master Negotiator. Greg is Harvard trained to do what he does. As a Negotiation & Body Language Expert, he is passionate about helping organizations harness this skill. He has worked with reputable companies including Merck Pharmaceuticals, Bank of America, Mercedes Benz, and Unilever. He also provides insights on how to read body language to enhance the negotiation process. If you know the importance of negotiation and you've realized the role it plays in your life, but you are not good at it, you might want to reach out to Greg Williams by going to his website at https://www.themasternegotiator.com/ or visiting his profile at https://www.linkedin.com/in/themasternegotiator/. Jon Wuebben is a published author, international keynote speaker, marketing futurist, founder, and CEO of ContentLaunch. He is a former adjunct professor of Entrepreneurship and Business 101 at two (2) local community colleges (Miracosta College and Miramac College). Jon regularly speaks on the topics of content marketing, the future of marketing and entrepreneurship to groups all over the country, including events such as the Online Marketing Summit, SXSW, Content Marketing World, New Media Expo and for a number of business groups, associations and corporations. He is passionate about helping his clients connect with their online audience and positively impact engagement in sales. If you're looking for ways how to create authentic content and connect with your audience in an authentic way, consider reaching out to Jon Wuebben by visiting his websites http://www.contentlaunch.com/ and https://www.linkedin.com/in/jonwuebben/. Deborah Krier is a professional keynote speaker, LinkedIn strategist, social media trainer and advisor, national radio host/podcaster, and President of Wise Women Communications, LLC, a full-service, award-winning marketing public relations firm. Throughout her career, Deborah has worked with corporations and nonprofit organizations developing and maximizing their marketing and PR efforts. With more than 20 years of experience, Deborah also has two (2) Master's Degrees: 1) in Marketing, and 2) in Communication Management. One of her passions is working with C-level professionals to help them create stellar LinkedIn profiles. To learn more about Deborah Krier and how she helps increase your unique promise of value in LinkedIn, visit her website https://linkedinforcsuite.com/ and https://www.linkedin.com/in/deborahkrier/. Global Credibility Expert, Mitchell Levy is a TEDx speaker and international bestselling author of over 60 books. As The AHA Guy at AHAthat (https://ahathat.com), he helps to extract the genius from your head in a two-three hour interview so that his team can ghost write your book, publish it, distribute it, and make you an Amazon bestselling author in four months or less. He is an accomplished Entrepreneur who has created twenty businesses in Silicon Valley including four publishing companies that have published over 800 books. He's provided strategic consulting to over one hundred companies, and has been chairman of the board of a NASDAQ-listed company. Mitchell has been happily married for thirty years and regularly spends four weeks in Europe with family and friends. Visit https://mitchelllevy.com/mitchelllevypresents/ for an archive of all the podcast episodes. Connect to Mitchell Levy on: Credibility Nation YouTube Channel: https://bit.ly/3kGA1LI Credibility Nation LinkedIn: https://www.linkedin.com/company/credibilitynation/ Mitchell Levy Present AHA Moments: https://mitchelllevy.com/mitchelllevypresents/ Thought Leader Life: https://thoughtleaderlife.com Twitter: @Credtabulous Instagram: @credibilitynation Learn more about your ad choices. Visit megaphone.fm/adchoices
Fail to Win, it is all how you perceive it. Two books: "Future Marketing" by Jon Wuebben and "Killing Marketing" by Joe Pulizzi and Robert Rose. TIP: DO NOT buy marketing books older than 1.5 years unless you want a history lesson...LOL
This episode features #ThoughtLeaders and #Experts Greg Williams, Brenda Cross, Jon Wuebben, and Deborah Krier.Continue Reading → The post #514-517: Williams, Cross, Wuebben, Krier w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
SaaS AdLab Podcast | Episode: 60 -------------------------------------------------------------------------------------------- Featuring: Jon Wuebben - CEO: Content Launch -------------------------------------------------------------------------------------------- Join the SaaS AdLab Private Facebook Group: http://bit.ly/SaaSAdLabGroup -------------------------------------------------------------------------------------------- URLs: Website: https://contentlaunch.com -------------------------------------------------------------------------------------------- Follow Fantôm Agency: https://www.instagram.com/fantom.agency/ https://facebook.com/fantomagency https://twitter.com/fantomagency
This week, Kaya welcomes Content Launch Founder and CEO, Jon Wuebben on to the show to talk all about content marketing and how it will evolve in 2020.
Jon Wuebben is a futurist and entrepreneur who just happens to have a need to be creative. Learn how the founder of Content Launch tapped into his inner passions to launch a successful Content Marketing business that has evolved into a platform for small to mid-sized content creators who want the tools to be the best in their business. Here is what you'll learn: 1:50 - The inner voice calls “Entrepreneur” 4:50 – Emergence of an 11-Year-Old Leader 7:08 – Jon Defines His View of Intelligent Content 8:29 – “We’re Asking A Lot of Our Content” 9:00 – Assess Your “Unintelligent Content” 9:44 – Quality Content Algorithm 11:34 – Data Points and Human Interactions 12:44 – The Platform: Content Launch Version 1 14:48 – Prime Time: Content Launch Version 2 16:34 – Understanding the “Good Weird” of Startups 17:59 – Tools to Connect to the Audience 20:03 - ROI of Content: Does It Lead to a Sale 21;47 – The Sales Stream: Combine Analog with Digital 24:15 – Futurist’s Vision of Content Marketing: AI, VR, UX, AR 30:40 – Tapping Into the Inner Creative Notes: Website: contentlaunch.com Twitter: @jonwuebben
Learn how content marketing drives growth for businesses around the world. Join Shane Barker and Jon Wuebben as they discuss the advantages of B2B content marketing and how it is changing the digital space. Building a B2B content marketing strategy requires some foresight and dedication. The chances of the success of your content marketing strategy increase if you have a strategy in place. To figure out how you can create your B2B content marketing strategy, listen to this podcast interview with Jon Wuebben: https://shanebarker.com/podcast/jon-wuebben/ I’ve used content marketing to increase my website traffic. By planning beforehand and adhering to my content marketing strategy, I was able to increase traffic on my website. Here’s a guide to what I did so that you can do the same for your website: https://shanebarker.com/blog/content-marketing-case-study/ You Will Learn How to delegate tasks How to prepare for public speaking and fight stage fear How to conduct presentations and keynote speeches How to build relationships with your customers Key Takeaways [3:59] Jon’s Musical Journey [10:03] Transition from College to Working for Kia & Ford [17:49] Content Launch’s History [21:02] Jon’s Books [25:12] Jon’s Work in Politics [27:26] Jumping into Speaking [36:33] B2B Content Marketing Strategy Tips [42:02] Tools used by Content Launch [43:45] The Future of Marketing [47:47] Jon’s Biggest Achievement [50:57] Jon’s Favorite Artist Guest Bio Jon Wuebben is the founder and CEO of Content Launch, a digital agency that helps small and medium-sized businesses connect with target audiences. When he is not leading the charge at Content Launch, Jon is authoring books on successful content marketing strategies, and sharing his insights at well-known marketing conferences. Resources Content Launch --- I know that it can be difficult to create a B2B content marketing strategy when you’re just starting off. However, by setting goals, it is possible to measure your success and even tweak your strategy. You must create high-quality content and incorporate keywords into it to rank higher up in the SERPs. Lastly, by following your competitors and repurposing content, you can further improve your B2B content marketing strategy. If you need any help developing your B2B content marketing strategy, you can get in touch with me to discuss it.
Jon Wuebben, Founder and CEO of Content Launch, author of Content is Currency: Developing Powerful Content for Web and Mobile, and Future Marketing: Winning in the Prosumer Age, joins me for the second time on this episode.
"Future Marketing: Winning in the Prosumer Age" by Jon Wuebben Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/future-marketing-jon-wuebben
This podcast features Jon Wuebben, CEO of Content Launch, a popular content marketing software platform for agencies and businesses to plan, create, launch, promote and measure content. Jon is a content marketing expert with 20 years under his belt. In addition to being a passionate marketing guy, Jon is also a music lover, singer, and songwriter. He shares his vast content marketing knowledge through speaking at events and authoring books. He has written three books. On this episode, Jon and I are diving into his latest book: Future Marketing, Winning in the Prosumer Age. It's a book for marketers, business owners, and anyone who wants to “future proof” their marketing plans. View the show notes page: http://www.socialbusinessengine.com/podcasts/future-marketing-winning-in-the-prosumer-age
In this episode we talk to Jon Wuebben, Author of Future Marketing: Winning in the Prosumer Age.
The future: It is ours to create. We can build it in whatever way we want to. As you peer into the coming years and see the opportunities, the truth is clear: there has never been a better time to be a marketer. The next fifteen years will unleash unprecedented improvements in social connection, efficiency, and quality of life, for everyone, the world over. We interview marketing industry leader, Jon Wuebben, draws on the latest research, data, and predictions across multiple disciplines to show you: How cultural and technological shifts will impact the marketing practice How content marketing and marketing technology will change How to transition from brand messages to multi-sensory “experiences” Why platforms will supplant brands for building an audience Why Mega Trends will serve as signposts for connecting with your audience What the world’s foremost futurists are predicting for the next 15 years Why the Prosumer will be the new customer What the marketing practice will look like in the year 2021 & 2030 How to plan whether you’re an enterprise, agency, SMB or a local business Like everything else, marketing will change dramatically in the coming years. Future Marketing is your handbook to navigate the exciting, upcoming terrain. So, take a seat, buckle up and get ready; the train to the future of marketing is leaving the station! Special Guest: Jon Wuebben.
The only more important than keeping up with current marketing trends, is knowing what trends are coming in the future. In this episode Andy Imholte sits down with professional speaker and author of the book Future Marketing, Jon Wuebben, and they breakdown a few key points about his latest book. Jon also talks about his upcoming speaking engagement at the National Auctioneers Association Marketing Summit, and why you can’t afford to miss the event. Subscribe on iTunes | Stitcher Today’s SponsorsGlobal Auction GuideBidWrangler Episode Links futuremarketingbook.com The Fast Talking Podcast is a small business building podcast as seen through the lens of auctioneers and auction professionals. Focusing on social media, marketing strategies, finance, operations, human resources, and time management, we provide focused discussions on important topics weekly.
http://contentiscurrency.com/ http://cherihillshow.com/ Think money is the main currency in business? Think again. The dominance of the web and the human behavior spawned from it as a result has turned social content into a new, increasingly important, currency. Most organizations are unclear how to use content marketing within their organization to truly make an impact to both attract AND retain customers. In the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Powerful content tells the story of your product or business, but it means nothing if it's not written well, optimized for search and social media, and properly marketed. In Content is Currency, my guest, content strategist Jon Wuebben explains the fine art of content development by utilizing the latest Search Engine Optimization and Social Media Marketing techniques, and provides you with the tools and strategies you need to get your online content noticed.
I'm really excited to share this private interview I did with Jon Wuebben, author of Content Rich – writing your way to wealth on the web. Jon is an encyclopedia of information about how to use content as currency to boost your SEO and shares many tips and tricks to get google's attention. Jon is also generously offering any Entreprenette a FREE website evaluation to see where you can improve your content and SEO. See acast.com/privacy for privacy and opt-out information.
In today's episode, Jon Wuebben (CEO of Content Launch) and I discuss the benefits of good content marketing and how to approach your content marketing strategy for the very first time.
I'm pretty excited about this podcast, our first in our new podcast studio at DK New Media! Jon Wuebben has been a long-time friend, we seem to bump into each other at every conference and love hanging out together. He's also an entertaining singer, the life of the dance floor, and can do a heck of a job on Karaoke. Jon is a multi-book author and helps clients develop content strategies, deploy their content, and promote their content online. The frustrations of the industry led him to develop his own platform, ContentLaunch, for planning, coordinating, publishing and promoting content. It's primary focus is on the small and mid-size business market since Jon saw the industry only providing large, expensive, enterprise products to handle the process. In the first half, we speak quite a bit about the platform, but the second half of the interview gets into some incredible detail on content marketing strategies and its use to build relationships with your prospects and customers. Be sure to listen - we've got great information throughout and will leave you with a task that will transform your content ideation strategy.
Jon Wuebben joins us on the Guided Goals Podcast, and we’re going to talk about Content Marketing. Jon is the CEO of Content Launch, a content marketing platform provider as well as the author of the bestselling, Content is Currency: Developing Powerful Content for Web & Mobile. Jon offers tips for writing content, advice for sharing your posts, his favorite tools and more. The Guided Goals Podcast gives you the tools, direction, and resources you need to pursue your passion project.
In this episode of Content Marketing NEXT, Pamela Muldoon talks with Jon Wuebben, CEO and Founder of Content Launch. For the past eleven years, Jon has been a content marketing pioneer, providing content services for his SMB clients. Learn how Jon and his team are filling a content marketing technology gap, why collaboration is key to content creation and how the sharing economy could change how we all do business.
Episode Information: Inspired by Jon Wuebben and his book, Content is Currency: Developing Powerful Content for Web and Mobile, this podcast outlines 5 key elements for sure-fire impact in expanding your influence and building your audience. Download and discover how these five strategies can ensure your sustained and increased impact. Series Description: We live in a Digital Age of information and technology. As human knowledge has increased, the possibilities and opportunities for helping people meet global needs have grown exponentially. With the challenges our world and its people face, there is an increasing realization that knowledge is no longer scarce and that it should be shared as a gift to others for the common good.
The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business
You know that content is important to building your business, but you're not sure how to start, or which content is right for your audience. In this week's episode Jon Wuebben shares his secrets for creating content that makes a difference for small businesses. http://www.themarketingagents.com/54
Jon Wuebben is the author of Content Rich, Writing Your Way to Wealth on the Web. "If you want to know the real secrets to online traffic and a non-stop turbo boost in sales, it's right here in this content-rich book. Packed with tips and techniques, insights and practical advice, this is one of those rare books that truly delivers. I loved it? ~ Dr. Joe Vitale, Author "Hypnotic Writing" ********** Grow your online presence, acquire new customers and sell more products and services, for a fraction of what you currently spend on advertising and web development fees! ********** Leverage the combined power of search engine optimized (SEO) site, landing page, blog, article, email, newsletter, PPC ad and press release copywriting to give your business an edge vs. competitors.
How to Be an Entrepreneur MasterMinds Startup Accelerator Coaching
Copywriting success tips from Jon Wuebben, Author of Content Rich: Writing Your Way to Wealth on the Web.