Podcasts about coredna

Currently the VP of Partnerships at Coredna, Paul Savage leverages more than 15 years of digital experience to his role helping companies like Nintendo, Tivoli Audio, and Stanley grow their brands using the Coredna suite of applications. Originally from Cork, Ireland, Paul has also worked in Germany and likes his cuppa (double espresso) very strong indeed. In this episode, we discuss: Coredna’s origins as an in-house content management solution developed by an agency in Australia back in 2000, the more recent focus on ecommerce and push into the North American market, and how the solution has evolved into the fully featured, multi-tenant SaaS-based CMS + ecommerce platform offered today. The advantages of having a single platform – and thus a single business interface – that handles both content and commerce for brands, with the added bonus of maintaining a single view of the consumer. How Coredna can help scale an emerging brand, from initial story-telling and marketing efforts through to a full-blown commerce model and even international expansion. Some of the applications Coredna provides that position it uniquely in the content and commerce market today, including ticketing, PM tools, and B2B inventory functionality. How industry “commoditization” is driving down costs and timelines, helping new brands go to market more quickly. Why today’s platforms are distinguished more by their usability and ease of adoption rather than unique feature sets, as most platforms today deliver a long list of capabilities. Advantages (and some challenges) provided by a multi-tenant solution where all clients access the same core platform/applications. Some recent commerce/data news from McDonald’s and Instagram, and what this might mean for retailers and brands trying to read the tea leaves. The continued prominence of brands going direct to consumers, and the huge opportunities with B2B ecommerce. Why 2019 will be the year of brands going global and optimization of recent investments in new technologies and tools.

A content marketing strategy that's SEO-focused takes time to work, but when it works, it really works. Core dna (Coredna.com) is a digital experience platform (DXP) with an impressive blog that's growing every week both in terms of content and traffic. In fact, their traffic grew by 227% in a single calendar year. Dennis, the Head of Digital Marketing at Core dna, tells us how it happened.

Sam Saltis moved to Boston from Australia to start his second company, Core dna. Sam spent over ten years working for one of Australia’s largest banks before getting his MBA and deciding soon after, in 2000, that he was going to start his own business. It started off as a consulting business that then morphed into building websites for businesses. That company, bwired, continues in Australia as CoreDNA was started as a separate company in Boston after seeing the demand for the product getting larger than the services business, and the ability for the SaaS product to scale. Core dna allows you to manage all of your digital properties and applications from one dashboard that is production ready and without the need to re-platform in the future.     In this episode, Sam shares amongst other things:   Why he chose Boston to start Core dna   What he calls startup 1.0   How he got through those moments of self-doubt   The benefits of SaaS   The effects of dynamic content   The risks of over designing the UX   His advice to first-time founders   What makes the Boston startup scene unique   Links from this episode:   Botkeeper   SaaStr   Shopify   Snapchat   WeWork   If you liked this episode:   Follow the podcast on Twitter   Subscribe on iTunes or your podcast app and write a review   Get in touch with feedback, ideas, or to say hi: nic {AT} startupbostonpodcast [DOT] com   Music by: Broke For Free

Sam Saltis is an Australian who moved to Boston a few months ago to grow CoreDNA, a Squarespace type of solution for the Enterprise. He started his career in corporate banking, lived in India for 3 years growing divisions for the bank, and when he realized that he could stay there his whole life - he left. On today's show we talk about Sam's move between the Australia and the US. Sam's opinions on business attitudes between the East and West Coasts, and how Sam is working with partners to grow CoreDNA.